Feeling lost in the product business world? Need to take your physical product sales and strategy to the next level? Asking yourself: Is it possible to create passive income and multiple streams of revenue in the product world? Can you make your physical product or private label business a full-time income from a side hustle? Can makers take their handmade items and manufacture in a smart way to scale their businesses and handle teams, inventory, and production? Each week, these two women entrepreneurs, product experts, and biz besties, Jacqueline and Minna have a workshop-style strategy hour of social media marketing strategies and real tactics about the challenges of a being a product entrepreneur and juggling life being a boss and mom, goal digger, coach and female business owner in this ever-changing online world. Episodes are marketing school format with actionable takeaways that include how to grow your online platforms and revenue - e-commerce business sales channels, gaining perpetual traffic to your website, such as Amazon, Shopify, and Etsy and offline, such as wholesale startup, traditional and non-traditional marketing, social media influencer marketing, creative small business marketing ideas and content calendar, scaling handmade, maker and manufacturing, product keywords and blogging, how to leverage e-commerce seller visibility, overcome entrepreneurial mindset and growth, and effectively tackle product-based struggles with productivity hacks and easy organization tips. And, last but not least, how to create an amazing life and build the business you dream of, whether you're a start-up, 6-figure business or millionaire mom. Guests include: Jasmine Star, Tyler J. McCall, OPI Nail Laquer Founder Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First and more.
557. The Secret to Success Nobody is Talking About (and other myths killing your business)
We've had an absolutely incredible start to this year, and we're thrilled to share our journey with you. Whether you're new here or a long-time listener, you might have caught wind of the Best Year Yet workshops we've been hosting. These workshops have been nothing short of amazing, bringing together thousands of product-based business owners from all corners of the globe. Their stories, their passions, and their 'whys' have been nothing short of inspiring.As we engaged with these diverse entrepreneurs, we've noticed a pattern of common myths circulating in the business world. Myths that, if left unchallenged, can keep us stuck and hinder our progress. But here's the exciting part – as we bust these myths, we uncover often overlooked secrets to success. These secrets are not widely discussed, yet they hold the key to breaking through barriers and achieving our goals.In today's episode, we're diving deep into these myths and the hidden truths behind business success. Join us as we explore these revelations, gathered from our recent experiences and years of insight. We're here to guide you through these misconceptions and reveal the secrets that can propel your business forward. Let's dig in and discover the truth together!Resources:Creating Your Dream Business & Life as a Maker with Susan Gordon PotteryReady to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for free with Hubspot CRMHubSpot 2024
2/5/2024 • 40 minutes, 59 seconds
556. "There's a lot of money in this business but my salary is sitting in my inventory. How can I move it?" | Coaching Session
As entrepreneurs, we often face the challenge of balancing rapid growth with efficient inventory management. In this episode, we're taking a look at Amanda's incredible achievement of nearing six-figure months in revenue in her business Davin & Adley. However, with great success comes new challenges. Amanda is experiencing rapid growth, but this has led to a significant accumulation of inventory. Our discussion will revolve around practical strategies to navigate through this challenge.We'll explore various tactics to enhance sales, from increasing lead acquisition to the art of upselling, and the often-overlooked potential of focusing on existing customers. These strategies are not just theoretical; they are actionable steps that can be applied to any business facing similar challenges.Join us as we dive into Amanda's journey, unpacking the lessons learned and insights gained. Whether you're a budding product boss or a seasoned business owner, this episode is packed with valuable takeaways to help you manage growth and inventory more effectively.Resources:Support Amanda’s business at davinandadley.comFollow Davin & Adley on Instagram: @davinandadleyReady to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show wherever you get your podcasts.The Hustle Daily ShowHubSpotGet started for free with Hubspot CRMHubSpot 2024
2/1/2024 • 59 minutes, 43 seconds
555. Quenching the Market: Stanley’s Leap from $70M to $750M in Four Years
Join us today as we delve into an extraordinary and inspiring story of transformation. We're talking about Stanley, a 110-year-old company, and how it revolutionized its brand with a single product - the Stanley Quencher. You might be familiar with it, perhaps even sipping from one right now!This is more than just a tale about a product; it's about market adaptation, innovation, and strategic partnerships. Let's explore how this simple piece of drinkware became a fashion statement and propelled Stanley to an astonishing $750 million in sales. From its humble beginnings to becoming a household name, the journey of the Stanley Quencher is nothing short of remarkable.So what can we learn from this story? That product businesses are not built overnight and the importance of becoming known for something. We'll dive into the strategies used, the challenges faced, and the innovative thinking that turned a simple idea into a massive success. So, grab your quencher, and let's take a sip into the world of market revolution!Resources:Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM!
HubSpot 2024
1/29/2024 • 26 minutes, 43 seconds
554. “I get imposter syndrome when selling in-person. How can I feel confident in my elevated branding?” | Coaching Session
Welcome to our coaching session episode about how to turn your uncomfortable experiences into valuable market insights. Leah Gunter is a successful Hollywood film professional and runs her own luxury perfume brand on the side. A Multi-Stream Machine student, Leah came to us with a pain point: She felt like an outsider when selling her luxury product in-person at weekend markets.We dig into Leah’s feeling of discomfort. Is there anything about her product that she feels like is not good enough? Her branding? Her business fundamentals?When you tune in to this episode, you’ll see how we review a whole business, top to bottom. You’ll also see how you can take your worries or discomforts and channel them into actionable business insights. Plus, we give Leah a little pep talk that we all have needed at least once in our business careers: You can do this. You belong here. You have done the work. Now go get it.Resources:Support Leah’s business at monalisapure.comFollow Mona Lisa Pure on Instagram and Pinterest: @monalisapureoilReady to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM!
HubSpot 2024
1/25/2024 • 1 hour, 8 seconds
553. This is How You Build a 6-Figure Business at Your Own Pace
Welcome back, friends, to another empowering episode of the Product Boss Podcast. Today, we're diving into a topic that's close to our hearts: building a six-figure business at your own pace. It's time to transform your business beliefs – because, remember, action-takers are money makers, and we're here to help you make those crucial steps!We understand that the path to success isn't just about hard work and hustle – it's about smart work. It takes balancing dedication with intelligent strategy, a lesson echoed by many of our successful Multi-Stream Machine students.This episode is a treasure trove of guidance to help you navigate the exciting yet challenging world of owning a product-based business. We're here to support you in every step, helping you build a business that not only thrives but also resonates with your pace and lifestyle.Resources:Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM!
HubSpot 2024
1/22/2024 • 34 minutes, 51 seconds
552. “I need to turn my business around. How do I get loyal customers?” | Coaching Session
Welcome to another insightful behind-the-scenes coaching session! Today, we're diving into a conversation with Ashley, the passionate founder and owner of Teal Meal, a brand dedicated to sustainable, toxic-free, and eco-friendly baby products. Ashley approached us with a few challenges: her sales were hovering around $200 a month, her product range felt unfocused, and her messaging wasn't quite hitting the mark with her audience. Despite gaining some traction on social media and her email list, she's feeling the heat of overwhelming friction.We're here to help Ashley pinpoint her bestsellers and leverage them to elevate her business. It's a session packed with actionable advice and strategies that any business owner can apply. Whether you're struggling with low sales, unfocused products, or messaging that doesn't resonate, this episode is a treasure trove of insights. We'll explore how focusing on your star products can be a game changer and how to effectively communicate your brand's unique values to your audience.Join us as we unravel the knots in Ashley's business strategy and lay down a roadmap for growth. It's a journey of discovery, focus, and strategic thinking that's bound to inspire!Resources:Support Ashley’s business at tealmeal.comFollow Teal Meal on Instagram: @tealmealConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM!
HubSpot 2024
1/18/2024 • 1 hour, 7 minutes, 15 seconds
551. Thriving, Not Surviving: Navigating Work-Life Blend as an Entrepreneur in 2024
As we head into the new year, we're filled with excitement about the potential the next 12 months can bring. How do we transform these big plans into reality? How do we make 2024 our most successful and best year yet? That's what we love about the transition into a new year.We just came out of September, the back-to-school season, a period of gearing up for product entrepreneurs. We're thinking, "The holidays are right around the corner. What do we need to do right now?" That's why challenges in August and September are so crucial - to get prepared early for the busiest time of year.But remember, we can always start over, always rebuild from the ground up. As we move into 2024, let's focus on thriving, not just surviving. We know it's been a tough year for many, and we've all had our moments of just getting by. Especially now, with the holiday season in full swing, it's a hectic time for product-based business owners.It's time to find our blend again, to get back on track. In this episode, we'll share some strategies and insights to help you do just that. Let's dive in and make 2024 a year of growth, success, and a fantastic blend of work and life!Resources:Ready to make 2024 your best year yet? Join our free workshop, The Product Boss’s Guide to Your Best Year Yet, where I’ll be sharing my best tips and strategies to make 2024 your most successful year so far. Click here to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM!
HubSpot 2024
1/15/2024 • 29 minutes, 31 seconds
550. “My product sells great in person but I can’t be everywhere. How do I scale?” | Coaching Session
Welcome, Product Bosses! In today's episode, we're thrilled to bring you an exclusive coaching call with Elaine from Unzicker Design. Elaine's product is nothing short of spectacular – unique, unexpected, and incredibly cool. It's a showstopper in person, but its niche nature poses challenges in targeted discovery.Elaine's journey in the business world spans an impressive 30 years, marked by success and artistic flair. However, like many creative endeavors, her sales have been a rollercoaster of highs and lows. That's why we're diving deep into strategies for achieving consistent, predictable income, especially when most sales are in-person.We'll explore ways to amplify Elaine's unique product in the digital realm, ensuring it captures attention just as it does in person. From online marketing tips to leveraging social media, we're covering all bases to help Elaine - and you, our listeners - find a path to steady success in niche markets.So, let's embark on this journey together and discover how to turn niche products into consistent revenue streams. Tune in and get ready to be inspired by Elaine's story and our actionable insights!Resources:Support Elaine’s business at unzickerdesign.comFollow Elaine’s business on Instagram: @theunzickerConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM!
HubSpot 2024
1/11/2024 • 1 hour, 3 minutes, 3 seconds
549. Posting Pressure: Debunking the Myth of Daily Social Media Obligations
We're here today to tackle the pressure and myths surrounding social media posting. We understand that many of you, our listeners and students, have embraced our programs like A Year of Content, which offers a full year's worth of content ideas for posts, promotions, and emails. The common belief is that more posting and resonating content equals more sales, and while there's truth in that, it's crucial to remember the importance of audience growth.Reflecting on our experiences, especially during peak times like Black Friday and Cyber Monday, we've learned the value of evaluating every aspect of our business to identify what works and what needs improvement.More posting isn't always the answer. We need to understand what social media requires to thrive. Our goal today is to debunk these myths and offer a straightforward approach to social media. We're excited to share our ultimate guide to growing your audience on social media, a 30-day plan to simplify and amplify your online presence.Let's dive into how you can grow your social media presence for an audience eager to buy your products, without feeling overwhelmed. Join us as we explore effective strategies for building a social media audience tailored to your business's unique strengths and offerings.Resources:Get our biggest tips for social media success in our free social media guide at theproductboss.com/growsocial.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with Hubspot CRM!
HubSpot 2024LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in Power
1/8/2024 • 28 minutes, 21 seconds
548. “I am my brand – how can I make my team sound like me?” | Coaching Session
Welcome to another exciting episode of the Product Boss Podcast! Today, we're thrilled to bring you an inspiring coaching session with Valery of Brennan Candle Co. Valery is a member of our Inner Circle Mastermind who first began her journey with us in our Multi-Stream Machine program, and she’s a true testament to resilience and success. Despite battling cancer, she soared to an impressive $100,000 in her first year of business. Her journey is nothing short of remarkable, and we're honored to be a part of it.In this episode, we delve into the next phase of Valery's business growth. She's now embarking on the path of hiring and outsourcing to scale her business even further. We discuss the strategic move of hiring a team member to manage in-person markets—a dream for many of us, right?Moreover, Valery is at a pivotal point where engaging an ad marketing agency is a viable step. This raises a crucial question for any personal brand: How do you scale your personality? We explore the intricacies of putting money behind ads, identifying the target market, crafting the right message, and encapsulating the essence of Valery and Brennan Candle Co. to ensure the brand's core values and uniqueness are amplified while scaling.This episode is packed with insights and strategies for anyone looking to expand their business while staying authentic to their brand. So, let's dive in and uncover the secrets to successful scaling and brand integrity!Resources:Support Valery’s business at brennancandleco.comFollow Brennan Candle Co on Instagram: @brennancandlecoConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM!
HubSpot 2024
1/4/2024 • 56 minutes, 32 seconds
547. 10 Tips for Building a Thriving Social Media Following
One of the hottest topics among our students is the role of social media in business success. Let’s face it, social media can be a bit of a maze with its ever-changing algorithms and rules. But here's something we want you to grasp – social media is not a necessity for a profitable business. Yes, you heard us right!But wait, there's more to this story. While you can run a successful business without it, having a thriving social media presence can be a significant asset. It’s all about balancing your sales channels and understanding the value of alternative customer access and staying top of mind. So, how do you leverage social media effectively?That’s exactly what we're diving into today! To help you navigate this, we've created an incredible resource – our guide to growing your audience on social media. This comprehensive playbook is filled with tips and strategies to build a vibrant social media following, aligning with your business objectives. Whether you're looking to fully embrace social media or just wanting to enhance your online presence, this guide is your go-to resource.So, don't miss out! Head over to theproductboss.com/growsocial to get your hands on this free guide. It's time to make social media work for you, not against you. Join us as we explore the ins and outs of building a social media following that truly resonates with your brand and drives your business forward!Resources:Get our biggest tips for social media success in our free social media guide at theproductboss.com/growsocial.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:LatinX in PowerListen to LatinX in Power, hosted by Thaisa Fernandes!LatinX in PowerHubSpotGet started for free with Hubspot CRM!
HubSpot 2024
1/1/2024 • 33 minutes, 45 seconds
546. “How can I make my content speak to my ideal customer?” | Coaching Session
Hey, hey, product bosses! In this episode, we're diving into a coaching session with Chelsea, the owner of Radiant Home Products. Chelsea has developed an amazing product line, but she's encountering a common challenge: finding the right customers and converting them into sales.We understand that creating a product is just the first step. The real game-changer is how you connect that product with your ideal customer. That's why we're here to help Chelsea, and you, our listeners, by connecting the dots.During our session, we'll explore:Understanding Your Customer: Identifying who your ideal customer is and where to find them.Pricing Strategies: Auditing the pricing of your products to ensure they align with your market and customer expectations.Effective Messaging: Refining your product messaging to resonate with your target audience.This episode is full of insights for any product-based business struggling with customer connection and conversion. So, let's jump in and hear from Chelsea about the journey of Radiant Home Products and how we can help her bridge the gap to success!Resources:Support Chelsea’s business at radianthomeproducts.comFollow Radiant Home Products on Instagram: @radianthomeproductsConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspot Get Started for Free with Hubspot CRM!HubSpot CRM
12/28/2023 • 56 minutes, 1 second
545. Happy Holidays from The Product Boss
Hey, product bosses! Happy Holidays! We know how tirelessly product bosses work, especially during the last quarter of the year. This is our busiest time of year, unlike many service-based businesses that get to relax.We believe that everyone deserves a break, a moment to unwind and reflect. As product bosses, you're towards the end of your busiest season, and now, as the holidays arrive, it's crucial to take a step back. Reflect on your achievements, the growth – even the uncomfortable changes that have led you to this moment.I want to extend my heartfelt wishes for a joyous holiday season and a prosperous New Year. The past year has been transformative, setting the stage for a thrilling 2024 filled with new opportunities on your journey to success.As January approaches, we'll shift our focus to planning for 2024, crafting strategies to make it your most successful year yet. But for now, let's pause. Embrace this time with loved ones, relish in holiday traditions, reach out to those we hold dear, and bask in the spirit of gratitude. Remember to slow down, reflect, and cherish these moments.Thank you for your unwavering support. Your presence has been a cornerstone of our journey. Here's to a festive holiday season and gearing up for an incredible year ahead!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get Started for Free with Hubspot CRM!HubSpot CRM
12/25/2023 • 6 minutes, 42 seconds
544. [MONEY TIPS] Money Tips for Website Conversions
Welcome back, listeners! Today, we're delving into a vital topic that might be the hidden reason why your business isn't making as much money as it could.Join us in this episode as we explore the often-overlooked aspect of online sales - your website's user experience. We've been conducting audits for our students in MultiStream Machine Next Level and our mastermind groups, and we've uncovered some critical insights that we're eager to share with all of you.Many of you have been creating compelling offers and promotions, like buy-one-get-one deals, yet are left puzzled when these don't translate into sales. The culprit, more often than not, is a confusing website. A site that doesn't clearly guide customers on what to do or buy can significantly hinder conversions.So, what can you do about it? We've got you covered! In this episode, we'll walk you through practical steps to optimize your website for better conversion. From simplifying navigation to clarifying your offers, we'll help you transform your website into a powerful sales tool.Get ready to make those necessary tweaks and watch as your website starts turning visitors into customers more effectively!Resources:If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
12/22/2023 • 8 minutes, 8 seconds
543. “I need more eyes on my business. Where do I start?” | Coaching Session with Jacqueline Snyder
Welcome to a coaching session with one of our Inner Circle Masterminders. Today, we're thrilled to introduce Dale, the mind behind Healthy Body Investment. Dale's journey is inspiring. She has already carved a niche with her high-quality products, an outstanding website, and unique marketing approaches leading to remarkable success. However, the challenge ahead is increasing brand awareness. How can more people discover Healthy Body Investment? How can Dale ensure her brand isn't just known but becomes a household name?In this episode, we'll delve into the strategies Dale has employed so far and explore comprehensive methods to elevate her brand visibility. We're all about practical, actionable advice, and we'll be discussing both paid and organic acquisition strategies tailored to Dale's needs. Whether you're a seasoned entrepreneur or just starting, this session is packed with insights for anyone looking to broaden their brand's reach.Join us as we dissect these strategies and provide Dale with the tools she needs to take Healthy Body Investment to new heights. Let's dive in and explore the roadmap to increasing brand awareness and success!Resources:Support Dale’s business at healthybodyinvestment.comFollow Healthy Body Investment on Instagram: @healthybodyinvestmentConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMAnother BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another Bite
12/21/2023 • 1 hour, 43 seconds
542. From Reflection to Action: Planning Your Path for 2024
As the year draws to a close, we want to share our excitement and anticipation with you all. Yes, the past few years have been a rollercoaster since 2020, but hey, that's the beauty of being an entrepreneur, right? The world is in constant motion, and so are we. This ever-changing landscape is what keeps us on our toes, and it's thrilling!Just like the changing seasons, we love how the entrepreneurial journey is never monotonous. It's about adapting, evolving, and staying nimble. This year has been phenomenal for many of our students and masterminders, filled with growth and learning. Whether we stumble or soar, each experience is a stepping stone to greater heights.Our mantra? "If you don't win, you learn." This mindset has propelled us and our community forward, proving that with hard work and the courage to embrace change, success is inevitable. So, as we wind down this year, let's gear up to make 2024 our most exceptional year yet!Join us as we guide you through planning and strategizing for 2024. We're all about action, change, and progress. If you're ready to revamp, refocus, and reenergize your business strategies, this episode is for you. Let's dive into making the new year not just about survival, but about thriving and excelling in this exciting entrepreneurial adventure!Resources:Download our free yearly reflection worksheet at theproductboss.com/542!Are you a busy Product Boss looking for areas to save some time? Cut down on trips to the grocery store with Instacart, making it easy to get everything you need without leaving your home!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get Started for Free with Hubspot CRM!HubSpot CRMAnother BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another Bite
12/18/2023 • 24 minutes, 28 seconds
541. [MONEY TIPS] Why Am I Not Making Any Sales?
Welcome back, Product Bosses! In this episode, we're tackling a common problem: Why aren't I making sales? We often overlook the simple yet crucial elements that can significantly impact our sales. This episode, inspired by your concerns, zeroes in on these key aspects.First, let's talk about clarity in what we're selling. Confusion is a sales killer. If potential customers are puzzled about our offerings, we're already at a disadvantage. It's vital that we make our products and services as clear and appealing as possible.Next, we focus on the conversion points. Where and how do our customers make a purchase? We need to ensure that these points are not only visible but also inviting and easy to navigate. A complicated or unclear buying process can deter even the most interested buyers.Lastly, and perhaps most importantly, we discuss audience. Do we have an audience to present our promotions and offers to? It's like the old saying goes, "If a tree falls in the woods and no one's around to hear it, does it make a sound?" The same applies to our products. No matter how great our promotion or offer is, without an audience, it's like it doesn't exist.We delve deep into these areas, providing insights and actionable strategies to help you understand your audience better, clarify your messaging, and optimize your conversion points. Join us as we unpack these elements and guide you towards more effective and successful sales strategies!Resources:If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
Welcome to another coaching session episode of The Product Boss! In this episode, we're thrilled to introduce you to Sue, the dynamic founder of Simply Sues Naturally. You'll get an exclusive peek into her entrepreneurial journey as she discusses her unique business with us.Our focus today is on driving growth from two pivotal angles: marketing and conversions. We dive deep to gain clarity on Sue's target market, ensuring her message resonates directly with her intended audience. This is crucial in crafting a brand that not only speaks to its customers but also stands out in the crowded marketplace.Additionally, Sue opens up about her latest venture—venturing into the world of Amazon. Despite the enormous potential of this platform, she's facing challenges in achieving the desired results. Our session will explore strategies to enhance her presence on Amazon, aiming to turn those challenges into opportunities for growth.Join us as we unpack these topics and provide actionable insights that can help not only Sue but also entrepreneurs like you in navigating the complex yet rewarding path of business growth. Are you ready to elevate your business strategies? Let's dive in and meet Sue!Resources:Shop Simply Sue’s at simplysuesnaturally.comFollow Simply Sue’s on Instagram: @simplysuesnaturallyThe doors to my Inner Circle Mastermind are now open! Join a supportive group of product-based business owners making over six figures to help you take your business to the next level. Find out more at theproductbossmastermind.com.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
12/14/2023 • 59 minutes, 26 seconds
539. Breaking Glass Ceilings: 10 Pieces of Advice from Influential Women in Business
You are the sum of the five people you spend the most time with. With that in mind, who are you spending your time with? In this episode, we're diving deep into the power of surrounding ourselves with the right people. As entrepreneurs, the company we keep can greatly influence our mindset and our ability to break through our own limitations. So, let's explore the importance of this.We're going to uncover insights from successful women-led businesses that have redefined what's possible in the entrepreneurial world. Their advice is invaluable for those of us striving to follow in their footsteps. This episode is a call to examine our own circles and ensure we're surrounded by those who lift us up and push us toward our aspirations.We've got 10 top pieces of advice from trailblazing women entrepreneurs ready for you. Consider this episode your 'reset for the soul,' a moment to reassess and ensure you're feeding your brain—the most important asset in your business—with the right kind of fuel. Join us as we jump into these transformative insights and reset our entrepreneurial spirits!Resources:Go to theproductboss.com/539 to download quotes from this episode as wallpaper for your phone!Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
12/11/2023 • 29 minutes, 47 seconds
538. [MONEY TIPS] Think Outside the Card: Boosting Your Average Order Value
Hey, hey, Product Bosses! Today, we're bringing you another game-changing money-making tip, something we've been buzzing about in our programs, especially post-holiday season. It's all about maximizing sales per customer - a strategy that's too often overlooked. We're always on the hunt for new customers, but what about selling more to those we already have?This golden nugget is about raising your average order value. Ever thought about offering your products in packs? Let's dive into the potential of selling multiples – think a pack of two or three. This tactic is a perfect fit for consumables, like body and beauty care. Imagine offering a pack of three chapsticks or body lotions.The trick here is not just selling more but selling smartly. Position your products in a way that resonates with the customer's needs. For instance, if a single product lasts about 30 days, offer a three-pack to cover them for longer, ensuring they don't have to worry about running out.Join us as we explore these innovative strategies to boost your sales by focusing not just on attracting more customers, but also on increasing the value of each sale. It's time to rethink and revamp how we sell!Resources:If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
12/8/2023 • 7 minutes, 31 seconds
537. "My revenue growth is flat, but my profit margins are up. How can I make $1 million and not burn out?" | Coaching Session
Welcome, Product Bosses! In today's one-on-one strategy session, we're diving deep with Eileen, the founder of Old Millhouse Coffee. Join us as we explore her journey from running a multi-six-figure business with slim profit margins to aiming for a million-dollar venture. Eileen's story might sound familiar to many of you – a business owner striving for growth but caught up in the nitty-gritty of daily operations.Eileen's situation is a classic case of balancing growth with sustainability. Initially, her coffee shop was thriving in sales but struggled with profitability, limiting her ability to expand and hire more staff. However, with strategic changes like raising prices, she's seen a significant profit increase on the coffee shop side of her business. But that's not all – Eileen also runs popular local vendor events in her community, which, despite their popularity, have yet to see substantial profits.The big question now is, can Eileen transform both aspects of her business into million-dollar revenue streams without burning out? Or will she have to sacrifice one to focus on the other? Our goal for Eileen is ambitious yet attainable – turning each side of her business into a $1 million revenue generator. That's a combined target of $2 million! Stay tuned as we unravel the strategies and insights to help Eileen reach this incredible milestone. Let's embark on this journey together and discover the path to a dual million-dollar business.Resources:Learn more at oldmillhousecoffee.com, and if you’re in Massachusetts make sure you drop by – and bring your dog!Follow Old Mill House Coffee on Instagram: @oldmillhousecoffeeThe doors to my Inner Circle Mastermind are now open! Join a supportive group of product-based business owners making over six figures to help you take your business to the next level. Find out more at theproductbossmastermind.com.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
12/7/2023 • 1 hour, 10 minutes, 30 seconds
536. Shifting Your Mindset: Overcoming Limiting Beliefs
Today's focus is on overcoming limiting beliefs, a challenge I've faced personally–and I’m sure many Product Bosses out there can relate. As my business reached the million-dollar milestone, I encountered my own mental barriers, deeply rooted in past experiences of scarcity. I want to share with you the strategies that helped me break free from these constraints.You'll learn about the transformative power of neutral statements, a life-changing technique I adopted from my life coach, Stacy. It's about transitioning from a negative mindset to a neutral one. I'll show you how this subtle shift can open a world of possibilities, using examples from my own life, like transitioning from thinking "I am a bad mom" to simply, "I am a mom."This episode is packed with insights on how to tackle the negative beliefs that can hinder success. I will guide you through practical ways to turn these challenges into opportunities for growth and achievement. It's all about transforming obstacles into stepping stones towards your goals.Tune in to learn how to shift your mindset and unlock the potential for success in your business and personal life. This is more than just my story; it's a roadmap for you to navigate your own journey to success.Resources:Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMAnother BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another Bite
12/4/2023 • 14 minutes, 29 seconds
535. [MONEY TIP] Product Demonstrations with a Discount Offer
Product demonstrations are a powerful tool in your marketing arsenal, and we're here to show you how to make the most of them. Whether it's in-store, at a pop-up market, or virtually on platforms like Instagram, Facebook, or TikTok, the key is to engage your audience and make them see the value of your product.We've all been captivated by those mesmerizing demonstrations at state fairs or seen viral videos showcasing a product's unique features. Remember the pillow that could be cut but still retain its shape, or the knife that could slice through a penny? These are more than just demonstrations; they're an experience, a story that connects the product to the customer.In this episode, we’ll discuss the secrets behind hosting a live product demonstration that not only shows how your product works but also entices viewers to make a purchase. We'll share tips, tricks, and strategies to ensure your demonstration is a hit, and your product becomes a must-have.Resources:Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
12/1/2023 • 11 minutes, 26 seconds
534. "I'm over two years into my business and I haven't paid myself." | Coaching Session
Welcome back, Product Bosses! In this episode, we're diving into a unique coaching session with Haley Rose, the dedicated owner of Harborside Bath and Body. What's remarkable about Haley's shop is that instead of crafting her own products, she's chosen a path of empowerment by sourcing primarily from women-owned businesses. This decision not only supports these entrepreneurs but also brings a diverse range of products to her charming brick-and-mortar store in Northern Michigan.Despite her passion and unique business model, Haley's venture hasn't yet reached the profitability milestone. After two and a half years, she hasn't drawn a salary, but we're here to change that narrative. It's time to transform Haley's labor of love into a thriving, profitable business.We're going to delve into the nuts and bolts of what it takes to make a small town business flourish. We'll explore strategies to enhance profitability, tactics for effective product sourcing, and ways to build a loyal customer base. This session isn't just for Haley—it's for every entrepreneur who's still waiting for their hard work to pay off.So, grab your notepad and join us as we journey into turning a passion into a sustainable and rewarding business. Let's get into it!Resources:Shop Harborside Bath & Body at harborsidebathandbody.comFollow Harborside Bath & Body on Instagram: @harborsidebathandbodyAre you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
11/30/2023 • 1 hour, 15 minutes, 19 seconds
533. Super Sales on Super Saturday: Retail’s Big Finale
Today we’re diving into a crucial, yet often overlooked, day in retail that all of you need to mark on your calendars: Super Saturday. What's Super Saturday? It's the last Saturday before Christmas, and it's a game-changer for retailers. This is the day when shoppers are out in force, hunting for those last-minute holiday purchases. You know the drill – scrambling to find stocking stuffers, gifts, and all the essentials before the festive break kicks in.For retailers, especially those with brick-and-mortar stores, Super Saturday is your moment to shine. This is when you can capitalize on the last-minute holiday rush. If you're selling online, remember, shipping deadlines have passed, but you can still drive customers to your physical stores for those urgent buys.Let’s talk strategy. How can you optimize your business for Super Saturday? We’re about to share some essential tips and strategies to help you prepare and make the most of this retail highlight. Tune in and get ready to elevate your holiday sales game!Resources:Let’s ensure this Super Saturday is your best! Download my worksheet at theproductboss.com/533 where I’ll ask and you answer the questions that will lead you to success.Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
11/27/2023 • 19 minutes, 53 seconds
532. [MONEY TIP] Save Money by Eliminating Excess Packaging
Hey Product Bosses! It's Jacqueline here from the Product Boss, and we're back with another insightful episode. This week, we're switching gears a bit. We've extensively covered how to boost sales through strategies like blind bags, flash sales, and product demonstrations. But now, we want to explore the other side of the coin - saving money. Remember, a penny saved is a penny earned!In today's episode, we delve into maximizing profit not just through increased sales, but through smart savings. We'll discuss why it's crucial, especially in this bustling season, to reevaluate our packaging strategies. We all understand the importance of packaging in shaping a product's perception. However, in light of financial and environmental considerations, it's time to rethink our approach.Join us as we dive deep into strategies for eliminating excessive packaging. Our goal is to help you enhance your profit margins - more money in your pocket - and potentially contribute to a healthier planet. So let's explore how you can make impactful changes without compromising on quality or customer experience.Resources:Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
11/24/2023 • 11 minutes, 21 seconds
531. “Our business is overwhelming, there has to be an easier way to do this.” | Coaching Session
In this special behind-the-scenes coaching call, we're excited to bring you the journey of Suse Fletcher and her brand, Superlove Merino. Join us as we delve into the world of high-end products crafted with merino wool, a material they're incredibly proud of—and rightfully so!2020 was a landmark year for Superlove, witnessing a massive explosion in sales. But what happens when the initial surge slows down? We're here to explore the challenges Suse faces as sales have plateaued and to brainstorm strategies for reigniting growth.Let's dive into this coaching session and uncover the potential paths Suse and her co-founder can take to put Superlove back on an upward trajectory. We'll discuss the intricacies of marketing high-end products, sustaining growth post-success, and how to navigate the dynamic landscape of today’s market. Then we’ll bring it back around with how you can apply those principles to your business.Resources:Shop Superlove Merino at superlovemerino.comFollow Superlove Merino on Instagram: @superlovemerinoAre you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
11/23/2023 • 47 minutes, 27 seconds
530. 10 Instagram Story Ideas to Boost Engagement and Make Sales
Are you feeling stuck with your Instagram posts? Wondering how to create content that not only engages but also drives sales? You're not alone! Many of us find ourselves pondering over what to post and talk about on this dynamic platform. That's why we're excited to delve into the world of Instagram stories and uncover how they can be a game changer for your business.Instagram stories offer a unique opportunity to reach your customers faster and more effectively. Unlike regular posts, which are subject to the whims of the algorithm, stories have the potential to appear more prominently and frequently. This means your message gets in front of your audience more often, giving you a better chance to engage and convert.What we love about Instagram stories is their immediacy and authenticity. They allow for real-time interaction, making them a perfect tool for promotions, sales, and launching new products. They serve as a "hey, look at us!" billboard that can significantly boost your visibility and sales.Ready to take your Instagram game to the next level? We're sharing ten innovative ideas that you can use right now and into 2024 to drive sales, whether for the holidays, a promotion, or a new product launch. These strategies are designed to help you creatively engage with your audience and turn those views into revenue.Resources:Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of ChunksWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
11/20/2023 • 28 minutes, 46 seconds
529. [MONEY TIPS] Sell to Existing Customers
Are you ready to unlock a game-changing strategy that might just be the best-kept secret in your entrepreneurial toolkit? We're about to deep dive into a powerful money-making tip that's often overlooked, yet it's crucial for everyone from six-figure moguls to those just starting out.In today's episode, we're peeling back the layers on customer loyalty and revealing a staggering fact: Did you know that an existing customer is nine times more likely to make a repeat purchase than a new customer? That's right, nine times! This isn't just a small edge; it's a massive leap towards sustainability and growth.We often chase after the new, but what if the key to our success lies with those who have already shown their trust in us? It's time to shift our focus and start nurturing those relationships. Because when we do, selling becomes less of a hustle and more of an ongoing conversation with friends.Whether you're a seasoned product boss or just getting your feet wet, this insight is vital. So put your ears to the speakers, because we're not just discussing this incredible tip — we're going to show you how to leverage it. Get ready to tap into the potential of your existing customer base and watch as they come back for more, time and time again.Join us as we explore strategies to increase customer retention, maximize lifetime value, and transform one-time buyers into lifelong fans. Let's make it easy for our customers to keep saying "yes" to our products.Resources:Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
11/17/2023 • 11 minutes, 38 seconds
528. “I make one sale a month and now I’m running out of money.” | Coaching Session
Hey there, Product Bosses! In this episode, we're thrilled to take you behind the scenes of a very special coaching call. We sit down with TieSha Carter, the creative force behind Jacx Carter Designs, where each piece of jewelry is handcrafted and unique.As we explore TieSha's journey, we'll uncover the delicate balance between scaling her business and maintaining the unique, handmade essence that her customers love. It's a challenge many of us face: how do we grow without losing our core identity?We understand that your business is an extension of you, and as we guide TieSha, we'll be sharing insights that can help all of us navigate this intricate path. Whether it's crafting one-of-a-kind pieces, curating exceptional experiences, or handpicking the perfect materials, keeping the uniqueness of our brands is paramount.Resources:Shop Jacx Carter Designs at jacxcdesigns.comFollow Jacx Carter Designs on Instagram: @jacxcarterdesignsConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
11/16/2023 • 1 hour, 25 minutes, 51 seconds
527. How to Get 10 Sales by Tomorrow
Are you ready for a challenge that could change the game for your business? Today, we’re going to shake things up and aim for ten sales by tomorrow. Yes, you heard us right – ten sales! Now, you might be skeptical, thinking, “Ten sales? I’m struggling to make even one in a month!” But bear with us. We’re all about quick wins and getting out of our own way to achieve remarkable things.Whether you have a thriving business with consistent sales or you’re just starting and haven’t made that first sale yet, this episode is for you. We understand that sales can be inconsistent or might depend heavily on in-person interactions. That’s why we’re here to bridge the gap, no matter where you stand.The biggest obstacle often isn't the market – it’s our mindset. It’s time to ditch the doubts and the “what-ifs” that are holding you back. We're going to brainstorm, strategize, and think creatively to come up with ways to accelerate your sales process. Consider this the nudge you need to start thinking on your feet.So, join us in this challenge, put your creativity to the test, and let’s turn those ideas into sales. It’s time to get out of your own way and make things happen, because in the world of business, action is the key to success.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
11/13/2023 • 20 minutes, 41 seconds
526. [MONEY TIP] Boost Your Revenue with Increased AOV
Welcome, Product Bosses, to an episode primed to pad your profits. For those who haven't dipped their toes into the e-commerce waters yet, stick around. The insights we're sharing today are universal gold for your business treasure chest.We're zoning in on a strategy so slick, it'll revamp your revenue without the hustle for more eyeballs on your site or hands in your inventory. Get this: it's all about elevating your Average Order Value, AKA your AOV. And the magic wand for this sorcery? Your free shipping threshold.In our own Multi-Stream Machine, we spill the secrets that have helped countless product bosses—from fresh startups to six, even seven-figure earners—skyrocket their sales. And they accomplished this without fretting over increasing footfall. Just imagine: with a mere adjustment to your free shipping offer, you can watch your AOV climb and your stress levels plummet.We've witnessed this one tweak trigger dramatic sales spikes. The best part? It doesn't rely on an influx of new customers. It's about maximizing the potential of each visitor who lands on your page.So join us as we dive deep into the mechanics of this strategy and reveal how you can implement it in your business. Because who doesn't want to make more while doing less?Resources:Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
11/10/2023 • 12 minutes, 2 seconds
525. Raising an Entrepreneur: Meet Jacqueline’s Mom, The Original Product Boss
Join us for one of our most intimate episodes yet as Jacqueline sits down the OG Product Boss, Lydia—her mother and beacon of inspiration for every step of the journey. Her story is one of dreams and resilience, a young mother of five with a creative soul, seeking her path amidst the hurdles of life's realities.Lydia's story is a testament to the silent power of support and belief. We explore the pivotal moments where Lydia's encouragement became Jacqueline’s north star—guiding her through crossroads, from major educational shifts to entrepreneurial leaps. This episode is an ode to the profound impact a mother's faith can have, and Lydia's unwavering support that illuminated paths we could not see for ourselves.In this heartfelt exchange, we discuss Lydia's dual role as a nurturer and a maker, the sacrifices she made, and how her journey resonated with our own steps towards independence and creativity. It's a celebration of the makers—the women with boundless creative passion, the ones who are in various stages of their journey, from ideation to realization. Lydia's transformation from a supportive figure into a confident creator, eventually leading her to unexpected successes, mirrors the very advice and support we extend to our listeners.We share this episode with a deep sense of gratitude and a mission—to play the role Lydia had for each one of you. We believe in you and the incredible potential you hold. Whether you're taking your first step or the next leap, we're here, cheering you on, ready to believe in you until you can believe in yourself. So let’s embark on this emotional journey together, and discover the unspoken strength of belief that shapes our destinies.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
11/9/2023 • 1 hour, 3 minutes, 33 seconds
524. Part 2: What's NEXT for The Product Boss
Hey there, Product Boss community! As we journey forward, we're introducing a brand-new chapter of our beloved podcast. It’s Jacqueline here, your dedicated host for the Product Boss Podcast. And today marks the beginning of a new era.If you've tuned in to our previous episode titled "Paths Diverge and That's Okay," it was a heartfelt farewell shared between Minna and myself. The bond, the family we've built, and the incredible community that has blossomed is something I hold dear. I deeply cherish the trust Minna has placed in me to usher in this next phase of the Product Boss, and I'm equally thrilled about the path she's chosen, tailored perfectly for her dreams.Today’s episode is all about the roadmap ahead, the visions brewing, and the enthusiasm for the future. We at the Product Boss have been molding this transition behind the scenes. Rest assured, we've been tirelessly working, assembling teams, hiring coaches, and shaping programs to serve our vibrant community even better.Today is about giving you a glimpse of the essence of this new journey. So, buckle up, and let's dive into the promise of what lies ahead!Resources:Email List SignupGet on the waitlist for my new program!Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
11/6/2023 • 37 minutes, 28 seconds
523. Big Announcement: Paths Diverge and That's Okay
Like people, businesses grow and change over time. Sometimes the shape that takes no longer fits the lifestyle of the people running the business. Today, we’re sharing some important updates to The Product Boss, why they are happening, and what you can learn from them.Resources:Learn about about Minna’s next journey at CueTheClarity.comConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
11/5/2023 • 44 minutes, 31 seconds
[MONEY TIP] Boost Your Sales with a One Product Weekend Sale!
Hey friend, Jacqueline here! We're diving deep this week with a game-changing tip for all you aspiring entrepreneurs and small business mavens. Ever found yourself overwhelmed with managing multiple products and offers? Well, sometimes, simplicity is key.Imagine focusing all your energy and marketing efforts on just one stellar product for a weekend. The magic of such concentrated effort can lead to unexpected sales boosts, allowing you to channel your resources effectively. We know how crucial every sale can be for a small business owner like yourself. And sometimes, a fresh approach and a bit of pre-planning can make all the difference.We'll walk you through the steps of pre-planning and prepping, and by the weekend, you'll be all set to launch your product-focused campaign. And come Monday? We're eagerly waiting to hear your success stories! Drop us a line and let us know your results. It's time to reinvigorate your sales strategy, so let's get started!Resources:Click here for a free 30-day trial of Canva Pro!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
11/3/2023 • 7 minutes, 38 seconds
522. How to Get Buzz and Sales Using Free Press with Sabina Hitchen
Hey, Product Bosses! We're back with an episode that's going to light up your PR game. That's right, this episode is all about publicity, and Jacqueline is here to guide you through it. We know this is the season when all eyes are on products - the gift-giving season. And if you've been wondering how to maximize this opportunity, share your brand story, and make sure it's not only heard but remembered, then you're in the right place!Publicity can be a game-changer, getting more eyes on your business. And today, we have a treat for you. The brilliant Sabina Hitchen, founder of Press for Success, joins us once again to share all her PR secrets. Ready to learn the art of pitching? Sabina's here to show you the way. Dive deep with us into the PR world and explore how to make the most out of this season, ensuring you get the press for success (see what we did there? 😉).Ever considered PR? Perhaps you've had some local news coverage or even dreamt of appearing on shows like Good Morning America. Know that it's possible, and many of our fellow Product Bosses have done it. They've utilized the secrets and strategies that Sabina will be sharing in this episode. It's time to turn your PR aspirations into reality. So, are you ready to jump in?Resources:Learn more about Sabina at SabinaKnows.comMaster your pitch game at PressForSuccess.comFollow Sabina on Instagram: @sabinaknowstheproductboss.com/shareasaleWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
11/2/2023 • 47 minutes, 58 seconds
521. Be Seen: Find Your Voice. Build Your Brand. Live Your Dream. with Jen Gottlieb
Listen up, Product Bosses! Today, we're diving deep into a transformative conversation about authenticity and confidence. We're thrilled to have the phenomenal Jen Gottlieb with us, who not only has an inspiring journey from actress to speaker to author but also teaches us the art of truly being seen.Confidence isn't just about volume; it's about self-trust. Jen shares profound insights on how genuine confidence is nurtured over time, emphasizing the value of self-commitments. But beyond confidence, there's the act we all play in life. Many of us wear masks, showing the world what we think it wants to see. Jen's journey and her book, "Be Seen," inspire us to shed those masks and embrace our authentic selves.In this age of digital connections, finding a supportive community is more accessible than ever. Whether it's The Product Boss community or another, the message is clear: surround yourself with those who uplift you. Because when you're authentic, you not only find your tribe, you also pave the way for others to be true to themselves.If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermindResources:Learn more at jengottlieb.comRead: Be SeenFollow Jen on Instagram: @jen_gottliebWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & MarketingHubSpotGet started for free with HubSpot CRM!HubSpot CRM
10/30/2023 • 42 minutes, 8 seconds
[MONEY TIP] Boost Your Sales with Bundling Strategies!
Hello Product Bosses, we're here with another exciting tip to boost your earnings for the week! As you dive into the workweek, we're sending out this early so you can gear up and apply this strategy over the weekend.This week, our focus is on making the most out of every customer interaction by enhancing our Average Order Value, or AOV. How? By smartly bundling our best selling products! It's about creating that irresistible package deal that not only gives value to our customers but also increases our sales per transaction.We're all about actionable strategies that you can implement and see the results. So, are you ready to bundle up and boost your AOV? Dive in with us, apply this tactic over the weekend, and let's start seeing those higher order values rolling in. Stay tuned, and let’s make this week a profitable one!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
10/27/2023 • 9 minutes, 25 seconds
520. What We Can Learn from Starbucks and the Pumpkin Spice Latte
Hey coffee enthusiasts, we're brewing up a fun-filled episode just for you! This time, we're diving into the world of the iconic Pumpkin Spice Latte, a seasonal beverage that has become synonymous with the cozy and festive vibes of fall. Every year, the arrival of the PSL heralds the end of summer and a welcome into the comforting arms of autumn.The Pumpkin Spice Latte, endearingly called the PSL, is more than just a drink. It's a cultural phenomenon, a warm, spiced embodiment of fall festivities. Did you know that the PSL turned 20 this year? Yes, Starbucks introduced this now-iconic beverage way back in 2003, and the world of coffee hasn't been the same since. Coffee culture has evolved significantly since then, and the PSL stands as a testament to this evolution. Today, it's not just about the coffee; it's about the experience, the seasonal transition, and being part of a larger coffee community.In this episode, we dig into the genius marketing strategy of Starbucks, which not only brought the PSL to the limelight but also elevated coffee culture to a whole new level. Whether you're a PSL aficionado or a coffee purist, join us as we unravel the story behind the birth of the Pumpkin Spice Latte and what it represents in today's coffee culture.If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermindResources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing
10/26/2023 • 29 minutes, 7 seconds
519. “People kept telling us to add other products, but it wasn’t working” | Coaching Session with Jacqueline Snyder
Jacqueline sits down with an Inner Circle Mastermind Member, Miriam Wiggins, and her partner, Michael Wiggins, for a personalized strategy session. They’re the creative minds behind Scrubmates, a unique product aimed at medical professionals. With a distinctive product that has captivated a well-defined audience, they’re on a mission to expand their horizon. Currently, they are pocketing an average monthly revenue of around $1,000 and are eyeing that lofty $50,000 a year milestone.In this riveting discussion, we'll navigate through the nuances of tweaking their website for better conversions, identifying the most promising sales channel for an upward trajectory, and brainstorming on strategies to enhance product visibility and present it to their dream customers. It’s a journey from where they are to where they aspire to be, and there's a trove of actionable insights waiting for you too. So without further ado, let’s dive into this enlightening strategy session.If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermindResources:Visit wearscrubmates.com to learn more about Miriam’s unique product!Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Introducing our new Podcast Strategy Sessions with Jacqueline! This is your chance to not only be featured on our podcast, with over 100,000 downloads a month but also to receive personalized 1-on-1 coaching. Apply today at theproductboss.com/strategy. Spaces are limited, so don't wait!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing
10/23/2023 • 1 hour, 4 minutes, 18 seconds
[MONEY TIP] Boost Your Sales with a Blind Bag Promotion
CHALLENGE: Do a blind bag promotion this weekend! You will move slow-selling products while creating a fun, exciting shopping experience for your customers. In this episode we tell you exactly how to do it.In these MONEY TIP episodes, we want to hear from you! Each Friday you’ll get a quick strategy to boost your sales that you can test and try over the weekend. On Monday, send us an email or DM and let us know how it goes. Let’s win the weekend together!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
10/20/2023 • 8 minutes, 18 seconds
518. How to market without Instagram?
Do you have to be on Instagram in order to grow your business? No. In this episode, you get official Product Boss permission to not be on Instagram for your business. You also get a full rundown of marketing tools to use instead. Learn all about SEO, emails, platforms like Amazon, and partnerships, affiliates, and collaborations. Remember, it is all about meeting the potential customer where they are at.If you do use Instagram for your business, make sure your followers are your target audience. You may have tens of thousands of followers, but if they are not potential customers then it doesn’t really help you. For those of you who are finding business success with Instagram, keep it up! Those algorithms are no joke!To learn more about how to market and grow your product-based business, don’t forget to check out our FREE Ultimate Resource Guide.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing
10/19/2023 • 33 minutes, 22 seconds
517. How to Make Decisions without Overthinking it
Are you one of those entrepreneurs waiting on the sideline, looking for a sign? This is the episode you've been waiting for.Drawn from Jacqueline’s delightful Italian summer adventures, "andiamo" – or “Let’s go!” becomes our anthem. Just as Italian tour guides lead the way, urging their followers to keep up with a cheerful “andiamo”, we urge you to do the same. Stand up, take action, and seize the opportunities ahead of you. No more warming benches. No more waiting for the right moment.Join us, as we break down why it’s essential to take charge, make your move, and never let hesitation steal your spotlight. It's all about shifting from inaction to unstoppable action. So gear up, and let’s journey together to uncharted territories of success and determination. Follow us, and let's go!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & MarketingHubSpotGet started for free with HubSpot CRM!HubSpot CRM
10/16/2023 • 25 minutes, 13 seconds
[MONEY TIP] Boost Your Sales with a Weekend Flash Sale
CHALLENGE: Do a flash sale this weekend! Don’t sweat it, in this episode we’re going to walk you through every step of successfully putting on a flash sale: Planning, promotion, and performance review.In these MONEY TIP episodes, we want to hear from you! Each Friday you’ll get a quick strategy to boost your sales that you can test and try over the weekend. On Monday, send us an email or DM and let us know how it goes. Let’s win the weekend together!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
10/13/2023 • 8 minutes, 16 seconds
516. You don't have to be a "B" to be a Boss
Ever wondered what it truly means to be a boss? We're here to shatter some myths and stereotypes and help you find your leadership style. Whether you're from the corporate world, an entrepreneur, or new to a leadership role, we all struggle with that nagging question: “How do I lead effectively without becoming a ‘B’?” Let's face it, pop culture hasn't done women any favors with its portrayals. Remember Miranda from ‘The Devil Wears Prada’ or Regina from ‘Mean Girls’? Both powerful, both undeniably... Bs.But what if there's a middle ground? One where you neither sacrifice your whole self nor have to adopt a rigid, intimidating persona?We'll dive deep into what it means to be a female leader in today's world, breaking free from the societal expectations and truly embracing your authentic leadership style. It's time to redefine the narrative. Whether you're leading a team of one or a team of twenty, we're here to support and guide you on your journey of being a boss who's both firm and fair.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & MarketingHubSpotGet started for free with HubSpot CRM!HubSpot CRM
10/12/2023 • 31 minutes, 16 seconds
515. Sometimes You Think You’re Buried, But You're Planted
Sometimes, we find ourselves stuck in the negative, feeling buried under the weight of life's challenges, wondering if things could be just a bit easier. But what if we told you, there’s a transformative shift in perspective waiting to be uncovered?In today’s episode, we delve deep into this empowering notion - sometimes you think you're buried, but you're actually planted. It’s all about transforming our perspective when life feels overwhelming and the challenges seem insurmountable. We’ve all been there, feeling like we can't take one more thing being added to our plate, feeling like we're going under.We’ll share personal experiences and reflections on feeling stuck in negativity and how a change in viewpoint can make all the difference. It's time for us to stop feeling overwhelmed by life's challenges and start seeing them as opportunities for growth and transformation.Join us, as we explore this powerful idea and discuss how we can shift our mindset to turn feelings of being buried into being planted, ready to grow and flourish!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing
10/9/2023 • 27 minutes, 49 seconds
514. Unsure If Your Idea Will Work? Do This
This episode sprang from a question one of our thoughtful students posed, shedding light on a common dilemma in the product-selling world. She was bubbling with ideas and was eager to uncover the secrets of marketing her innovative product to retailers. Her curiosity was palpable as she asked, “How do I get it in front of them? How do I make that sale?”But as we unraveled her question, we realized it wasn’t just about “How to market it?” The core question, the one that could make or break her business was, “Will my customers actually want to buy it?” It’s a question that resonates with many of us, doesn’t it? We’re all eager to jump into marketing and sales, but it's pivotal to pause and reflect on the product's demand.In today’s episode, we’re diving deep into this. We’re exploring how to gauge if your idea has wings before you pour your heart, soul, and resources into it. We’ll guide you on gathering those crucial data points and insights that will help you decide whether to take that leap. It’s all about ensuring your investment in time and money is well-placed and not jumping blindly onto the marketing bandwagon!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing
10/5/2023 • 20 minutes, 11 seconds
513. Don't Be Embarrassed For What You Want and Who You Are
It’s time for a deep and heartfelt reflection, Bosses! We’ve been contemplating our journeys, our identities, and our ambitions. From childhood dreams to the realization of becoming financially independent and creative entrepreneurs, we’ve come a long way. Join us as we take a moment to feel gratitude for how far we’ve come — and to shake off any shame we feel from those who just don’t get it.We’re delving into the essence of owning our desires and identities, breaking free from embarrassment and embracing our true selves. This episode is a celebration of our global community, of supporting and uplifting each other, of education and empowerment. We’re diving deep into what we see versus what we want for ourselves, confronting the media’s portrayal of women, and challenging what we’re told.It’s time to stop being embarrassed for what you want and who you are. It’s a journey of self-discovery, a story of obstacles, and a testament to our strength. Tune in as we discuss the importance of this topic, especially for women in business, and share our stories and insights on how to embrace our desires and own our identities. Remember, it’s all about being unapologetically you!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing
10/2/2023 • 39 minutes, 37 seconds
512. Help! I don't know how to grow my custom/one of a kind business?
With a significant number of our listeners identifying as artists and creators of unique, one-of-a-kind products, there’s a pressing question – how do you grow such a business? From the world of Etsy sellers to the talented knitters, illustrators, designers, and artists, the challenge remains – scaling and turning passion into a profitable venture.The quest to find a ‘best seller’ might seem elusive to many who are in the realm of creating custom pieces. Yet, even within this unique sphere, there’s a formula to success. What if we told you that even within the diverse world of custom products, there are strategies to identify and capitalize on what truly resonates with your audience? Today, we’ll unpack the concept of a best seller for custom businesses, share inspiring stories of artists who've successfully navigated this path, and offer insights tailored just for you.Whether you’ve felt like you’re hitting a wall or are just starting out, join us as we demystify the journey of scaling a one-of-a-kind business. We've got you!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM
9/28/2023 • 39 minutes, 9 seconds
511. How to Create Your Holiday Business Plan
It's almost that magical time of year when holiday bells ring and customers are eager to spend! As product-based business mavens, we're well aware that the holidays spell H-U-S-T-L-E for us. Regardless of whether your products scream “holiday essentials” or not, it's undeniable: customers are primed and ready. They’re on the prowl for gifts, irresistible deals, last-minute impulse buys, and everything to make their festivities memorable.The frenzy isn’t just about decking the halls, it's about knowing how to capitalize on the festive vibes! From gifts to entertainment supplies, the consumer wants it all, and we’re here to ensure that you’re poised to deliver. Dive in with us, workshop-style, and let's tailor-make your holiday business plan.If you're still on the fence about joining Multi-Stream Machine, remember: the clock is ticking, so jump in! This episode is your golden ticket to visualizing the treasures the holiday season can bring, when approached with zest and preparation. So, are you ready to optimize this high-revenue season?Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM
9/25/2023 • 28 minutes, 10 seconds
510. When Do You Know It's Time to Add Another Sales Channel?
Have you ever felt stuck in your business? Unsure of where to take your products next? You're not alone! Many of our Multi-Stream Machine students and community members come to us with this exact feeling. So today, we're diving deep into a topic that resonates with many: when and how to expand your sales channels.Most businesses start with one primary sales channel, be it in-person sales, wholesale, Etsy, or direct to consumer through their website. This channel becomes the main source of revenue, and often, it works incredibly well. But there's a catch: it only works up to a point. The real growth potential emerges when we explore the possibilities beyond that single channel.Imagine if you could replicate the success of your primary channel on another platform? The prospect of doubling your revenue becomes real! But the big question remains: when is the right time to branch out? And which channel should you opt for next?Join us as we walk you through the signs that it's time to expand, strategies to choose the right platform, and how to harness that snowball effect to maximize your revenue potential.Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!Connect:Website: theproductboss.comInstagram: @theproductbosMentioned in this episode:HubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRMCreator ScienceListen to Creator Science, hosted by Jay Clouse.Creator Science
9/21/2023 • 35 minutes, 58 seconds
509. An Extra $33k, Starting a Second Business, and a TEDx Partnership – Real Stories from Product-Based Entrepreneurs
Hey, dreamers and doers! Ever found yourself in awe of business owners who seem to have sprouted out of nowhere, making massive strides, and you wonder, "How did they do it?" Well, today's episode is your golden ticket to those insights.The world of business can sometimes feel lonely, especially when it seems like everyone else has it all together. But what if we told you, many started just where you are today? With a spark, a dream, and a whole lot of passion, despite the initial lack of followers, funds, or a clear roadmap.In today’s special episode, we lift the curtain on three formidable business owners – trailblazers who, not so long ago, were piecing their dreams together, right from their living rooms. Now, they're our Multi-Stream Machine stars, and their stories? Oh, they're gold!These business mavens dive deep, sharing their before and afters, their leap of faith moments, and the transformative journey with Multi-Stream Machine. We've all been there - those niggling thoughts of self-doubt and the fear of the unknown. Our guests today? They've been in your shoes, felt those very feelings, and today, they’re here to inspire, motivate, and show you the horizon of what’s truly possible.It’s not just about succeeding, but about believing, and we're here to cheer you on every step of the way. So, plug in, dear listener, as we bring to you tales of dreams, grit, and the magic of believing in oneself.Resources:Wild Melon: wildmelon.caEver After Baby: everafterbaby.comsTEAp house: steap.houseSuccessful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM
9/18/2023 • 49 minutes, 34 seconds
508. 6 Offers to Get Your Customers to Buy This Holiday Season
Hey there, Product Bosses! Are you ready for the holiday rush? With the busiest time of the year fast approaching, we're here to guide you every step of the way. Don't just wing it this season, let's plan ahead, strategize, and make this holiday season a roaring success.Ever felt the pressure of customers expecting discounts during this time? Worry not . We're diving deep, moving beyond generic strategies like "I'll sell skincare" or "I'll push my jewelry line". Let's refine those strategies. It's about crafting the best offers to entice your customers. Wallets are open, and the buying mood is on. How can you ensure those dollars find their way to you? We’re diving into six types of offers that could be game-changers for your holiday promotions.Plus, don’t miss out on joining our annual Rock Your Holiday Promotions Challenge. Dive deeper with us, understand specific examples, and master the art of holiday promotions. Remember, it’s called Rock Your Holiday Promotions for a reason. Let's capitalize on those promotions, get in front of the masses, and ensure you’re not just prepared, but perfectly poised for success!Resources:Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM
9/14/2023 • 30 minutes, 13 seconds
507. Do I Have to Offer a Discount During the Holidays?
Hey friends, are you caught in the holiday dilemma — to discount or not to discount? Trust us, we hear this question popping up like holiday ornaments every single year. It's a biggie.You see, business owners usually fall into one of two camps. The first camp is like, "Why should I offer a discount? Isn't my product worth full price?" Then there's the other camp that worries, "If I offer a discount, am I setting up an expectation? Will my customers only buy from me when there's a sale?" We get it; these are legitimate concerns.It's your business, and ultimately, you have the final say. But we're going to lay out some compelling reasons why offering a holiday discount might just be a smart move. We want to provide you with the insights to make an educated decision so that you can celebrate the holiday season with your best sales foot forward.So, get ready to unwrap the truth about holiday discounts. Whether you're sitting in the 'yea' or 'nay' camp, this episode is for you. We'll go over why holiday discounts can actually boost your brand, how they can be part of a broader marketing strategy, and why they don't necessarily lead to bad customer habits.Resources:Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRM
9/11/2023 • 32 minutes, 21 seconds
506. Your Year-End Marketing Plan
Hey Product Bosses, is the end-of-year hustle already making you anxious? Are you stuck wondering, "What do I sell? When do I sell it? What do people want?" We hear you! That’s why we’ve got a must-listen episode for you today that's all about nailing down your year-end marketing plans. Trust us, now is the best time to strategize!September is the perfect time to hit the drawing board, and we're providing you the ultimate tool to support your strategy—an entire year's worth of selling cycles, available as a free download. Just go to theproductboss.com/sellingcycle. This invaluable resource will set you up for total clarity on when to market specific products and when to clear out your inventory.In today’s episode, we'll walk you through the selling cycles for September, October, November, and December. We’re going to be your navigators, guiding you to perfectly timed promotions and inventory clearance so that you can generate the revenue you’ve been aiming for all year long.Resources:Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!Connect:Website: theproductboss.comMentioned in this episode:HubSpotGet started for free with HubSpot CRM!The Product Boss HubSpot CRMCreator ScienceListen to Creator Science, hosted by Jay Clouse.Creator Science
9/7/2023 • 27 minutes, 26 seconds
505. Help! How Do I Find My Best Seller with No Data?
If you're familiar with the 80/20 rule, you know that 80% of your revenue can come from just 20% of your products. But how do you uncover what that bestselling product is when you’re just starting out? Whether you're just starting out or have been at this for years but haven't quite figured out your bestseller yet, we’ll help you get there!This episode aims to help entrepreneurs navigate the challenge of identifying their top-performing products. But what if you're new and still seeking your bestseller? Or what if you've been around but your sales data is still sparse? We address these concerns, equipping you with a fresh perspective and the tools to find clarity in your business journey.For those wanting to refine their strategy or newcomers in search of a strong start, this episode is a must-listen. Join us as we unravel the secrets to identifying bestsellers, understanding sales data, and making the most of your efforts.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Creator ScienceListen to Creator Science, hosted by Jay Clouse.Creator ScienceHubSpotGet started for free with HubSpot CRM!HubSpot CRM
9/4/2023 • 30 minutes, 2 seconds
504. What We Can Learn From the Barbie $150M Marketing Campaign
The brilliance of Barbie's marketing move is undeniable. With a monumental global box office collection already surpassing a billion dollars by mid-August, Barbie has not only become an iconic movie but has also set a new benchmark.It's a game changer in numerous aspects—and not just in the entertainment industry. So let’s dive deep into the phenomenon of Barbie and its remarkable $150 million marketing campaign. This isn't just about a toy—it's a marketing masterclass!So, join us as we delve into the intricacies of this revolutionary way of marketing—a merger of movies, brands, products, collaborations, and partnerships. If you're a product-based business owner, you'll want to grab a notepad for this one.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM
8/31/2023 • 43 minutes, 14 seconds
503. How to Be a Life-Long Learner to Set Yourself Apart
As back-to-school season approaches, we’ve got education on the mind. Your school days may be behind you, but to be a successful Product Boss, you never stop learning!School was more than just subjects; it was about the friendships we made, the diverse perspectives we encountered, and sometimes, those uncomfortable yet growth-promoting situations. It taught us resilience, problem-solving, and resourcefulness. Remember those moments of revelation? And the joy in mastering something new?In the business world, many of us entrepreneurs share these traits: a knack for problem-solving and an insatiable curiosity. But, as adults, do we continue to challenge ourselves in the same way?Today, we'll explore different avenues of learning and education available for adults. As the new school year begins for the kids, let's reflect on our own journeys of personal and professional growth. Whether you're in a 9 to 5 or running your own business, continuous learning is key to development.Join us as we unpack the importance of ongoing education, not just for skill enhancement but for holistic growth. It's time to reignite that passion for learning!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily Show
8/28/2023 • 39 minutes, 9 seconds
502. Take The First Step to Double Your Revenue Today
If you've ever wondered how you can take your revenue to the next level, today's episode is for you! Let's talk numbers and the potential of what's achievable for your business, no matter where you're starting from.We get it; math can be intimidating, especially when you feel like you're starting at zero. But there’s beauty in simplicity, and we’re here to break it down for you. Whether you're striving to earn your first $100 or you're on a path to double what you've already achieved, we've got strategies and insights that can propel your business journey forward.So, even if this episode might sound advanced, stick around. There's a magic that happens when you begin to earn, and we're here to show you how once you start making money, it becomes so much easier to grow it exponentially. Let’s dive deep into the power of multiplication and growth in your business journey.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM
8/24/2023 • 23 minutes, 23 seconds
501. The Simple Way to Scale Your Business to 6-Figures and Beyond
Many of you have expressed a desire to hit that coveted six-figure mark, that ambitious $100,000 benchmark. We know that this is a goal for many product-based business owners, and it was ours too. Aiming to not only have a $100,000 business but also pocketing that amount as profit is something we all dream of. However, the road to six figures often feels challenging. It's easy to become overwhelmed with all the potential steps, especially when balancing other commitments like full-time jobs, family responsibilities, or personal care.But here's the thing: scaling your business to six figures doesn't have to be as complicated as you might think. What if we told you that the strategy is much simpler than you've imagined? What if scaling doesn't require you to do everything everywhere? We want to break down the barriers and make this journey less daunting.Join us as we dive into the simplest way to scale your business, teaching you our proven roadmap to six figures and beyond. The secret ingredient? It's all about focus. Learn to sell more without stretching yourself thin, and discover how you can amplify your efforts with the right approach.Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM
8/21/2023 • 21 minutes, 56 seconds
500. What's Stopping Your Success?
It's often said that the biggest hurdles in our journey are the ones we place in front of ourselves. We observe countless entrepreneurs out there who've dedicated years, resources, and endless passion but are still in search of that breakthrough. What's missing? Perhaps it's a belief in oneself.We’re discussing some of the challenges Product Bosses face and tools to overcome them:Limiting Beliefs & Self-Talk: Are the stories we tell ourselves creating barriers? It's time to analyze that inner dialogue.Mindset Matters: Our mind is potent, and our thoughts can shape our reality. If we let doubt creep in, it may dictate our actions, or lack thereof.The Self-Sabotage Trap: We'll delve deep into why some of us unconsciously set ourselves up for failure and how to break this cycle.Crafting a Constructive Thought Process: Adopting a growth mindset, where challenges are opportunities and failures are lessons, can change the game.Remember, success isn't always about the external factors. It's about the internal dialogue, our beliefs, our values, and how we perceive our capabilities. So, are YOU ready to rewrite your success story?Resources:Guess what, Product Bosses: Multi-Stream Machine is officially open for enrollment – for a limited time only! Find a community of like-minded entrepreneurs and take advantage of our 20 years of experience to help you scale your business! Head to MultiStreamMachine.com to find out more!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily Show
8/17/2023 • 22 minutes, 1 second
499. You Don’t Need a Business Plan, Here Are the Only 5 Things You Need
Hello Product Bosses! We're excited to discuss something that we all have likely asked ourselves at some point, especially during our early business days. It's the question of having a business plan. If you're among those who believe that starting a business is synonymous with having a thorough business plan, we're here to tell you - that's not always the case!Being stuck in the traditional ideas of a business plan can often slow our progress. Our entrepreneurial journey since 2004 has taught us that you don't necessarily need a business plan to succeed.There have been countless instances where we ventured into new territories without a rigid business plan in hand. And guess what? We didn't let the lack of it stop us! So, if you're at the threshold of starting your business or considering developing a business plan after you've launched, know that it's not a must.During this episode, we'll delve into the five things that you genuinely need when you're starting a business or thinking about selling a product to your customers. So, forget about that business plan for a moment and join us as we discuss what truly matters when starting your product business.Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM
8/14/2023 • 25 minutes, 33 seconds
498. How to Make More Money Without Creating New Products
Hey Product Boss, it's time to open your eyes to the real strategy behind revenue growth! We’re here to help you get more visibility for your business and keep more money in your pocket. But most importantly, we want to debunk a common misconception in the business world — that more products = more money.We know how tempting it is to think that developing new products will magically increase your revenue. It's a common mantra: more products, more money. But wait! Before you jump into product development, we're here to give a resounding “no, no, no.”Why? Because every new product that you add comes with costs like research and development, design development, time, and even mistakes. We often overlook these expenses, thinking that the new product equals more money. But in reality, it might just do the opposite.Join us as we look at all the different ways your business can make more money without creating new products. Let's break down the walls of this myth and lead you towards an effective and profitable business strategy!Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily Show
8/10/2023 • 18 minutes, 36 seconds
497. Overcoming the Fear: Making Smart Investments in Your Business
Today, we want to address a challenge many of you face - overcoming the fear of making investments in your business. This issue isn't foreign to us either; we've been there and understand how it feels.Here's the reality: investing in your business, whether it's in team, equipment, or space, is essential for growth. But the aspect that most often falls through the cracks is investing in your own education, coaching, courses, or programs. This might be because of unfamiliarity or simple fear.Looking back, we remember feeling scared the first time we joined a mastermind for $2,500 a month. It was a substantial leap of faith for us. We were a decade into our business, but something wasn't working. Frustration was mounting, and so was our debt. We knew something had to change. We weren't about to shut down, but we needed to invest to save our business, our minds, and our mindsets. And despite the initial fear, it was worth it. The returns we received from that investment shaped our approach to investing in ourselves and our business.And remember, sometimes, the investment you're most scared to make is the one that can save your business.Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM
8/7/2023 • 37 minutes, 53 seconds
496. Focus On These Three Things to Grow Your Business
Now you know we LOVE to help you get more eyes on your business, streamline your operations, and secure more money in your pocket by doubling your revenue through multiple revenue streams in your product business. Today, we're going to dive deep into three key elements that, when focused on, will inevitably scale your business.Our approach revolves around these three pillars - systems, visibility, and sales. These are tried and true, proven strategies that we focus our students on because they form the foundation of any successful business, especially small product businesses like yours. They promise growth, both short-term and long-term.We've alluded to them already - systems, visibility, and sales. Whether you're a newcomer or a long-term student, you'll know we're always returning to these three pillars. Regardless of your business stage - startup, growth, or generating hundreds of thousands in product sales - you're going to find unique areas to focus on within these pillars.So let's begin our journey through these areas, focusing on how to improve your business systems, boost your visibility (or marketing), and drive sales, because sales are the lifeblood of your revenue. Join us as we take a deep dive into this proven framework that is sure to help grow your business.Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM
8/3/2023 • 25 minutes, 53 seconds
495. Tips for Instant Confidence to Put Yourself Out There
We're buzzing with excitement for today's episode! Today, we're delving deep into the nitty-gritty of gaining instant confidence. We realize that confidence can be a struggle for many, and it certainly was for us, too. As natural introverts, drawing energy from within, we've consciously chosen to cultivate our confidence over time. We often equate it to a muscle that grows stronger with each flex.We aim to share some transformative tips to ramp up your confidence, regardless of your situation. Be it attracting new customers at your market booth, initiating friendships at conferences, or striking mastermind groups, or if you're one of our Multi-Stream Machine students, looking to set up a wholesale business, our suggestions will empower you to exude confidence instantly.These little tweaks we're about to share with you can often seem daunting, but they're part of a skill set that can seep into every aspect of your life, making it more fulfilling and enjoyable. After all, living in alignment with your goals and desires, and confidently pursuing what you want, is what being a successful entrepreneur is all about!So get set to exercise that confidence muscle of yours. It might feel scary at first, but remember, courage is not the absence of fear, but rather the judgment that something else is more important. And what's more important than living your most authentic life, filled with confidence and conviction?Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast
7/31/2023 • 33 minutes, 37 seconds
494. How to Get Your Products in Front of People
As creators and business owners, we all aspire to create amazing, beautiful things – products that stem from our minds and take shape in reality. But one piece of feedback we've consistently received from our Multi-Stream Machine students is that despite having incredible products, the biggest hurdle is visibility. Nobody knows that these amazing products exist! Sounds familiar? Then this episode is definitely for you.We often think, oh, building a website or getting on Instagram is the solution, and we'll be noticed. But the truth is, it's much more than that. We fall into the trap of thinking that if we build it, they will come. But unfortunately, they won't, simply because they don't know where to go.Perhaps, like many others, you've built a website, you're active on social media, you've set up an Etsy shop, or you're selling on a platform like Fair. But the question remains, how will your potential customers know you exist?We've been emphasizing this for years now - it's crucial to diversify where you show up and make sure to show up where your customers are. Because it's not just about building it and hoping they will come. The key is to ensure they know where to go.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast
7/27/2023 • 24 minutes, 55 seconds
493. Just Jacq: The Problem with This Etsy Coaching Advice
Welcome to another Just Jacq episode! It's time to address the elephant in the room—Etsy coaches. I know, you may be thinking “What's the problem with Etsy coaches?” Well, here’s the thing: The strategies that they're recommending might work for Etsy, but may not necessarily align with your unique business needs.We'll delve deep into this topic, giving you a fresh perspective on how to evaluate advice and apply it intelligently to your specific business context by taking real examples from our experiences with our Multi-Stream Machine students.One of the many reasons why we occasionally offer one-on-one sessions is our deep desire to understand you better—where you are on your product business journey, what hurdles you're facing, and what you're grappling with. This is a two-way street—we love coaching and connecting with you, our amazing community of product-based business owners, while we help you navigate, fine-tune, and grow your business.So let’s explore the complex world of Etsy coaching and help you distinguish the wheat from the chaff. After all, it's about what makes sense for your business, not just Etsy.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast
7/24/2023 • 17 minutes, 55 seconds
492. Where to Work ON Your Business Instead of IN Your Business Right Now
Summer months can feel a bit sluggish for all of us in retail. With June and July typically noted as slow seasons, you might be feeling the strain of this period we commonly refer to as the "J months". We're here to let you know - it's not just you, it's not your business, it's a widespread experience.Over the years, we've observed some shifts in consumer spending habits. Particularly in January, thanks to an increased focus on self-care and wellness, retail experiences an uplift, making it a bit of an anomaly in the J-month trend. This post-holiday period, transitioning from the Holiday to the Halo season, sees a shift from gift buying to self-purchases, spurred on by the fervor of New Year's resolutions.But what about the summer months? How do you navigate the slow, "slumpy" period of June and July? We're here to discuss exactly that. We’ll help you steer clear of panic and self-doubt, and instead focus on what really matters. During these slower months, it's the perfect time to shift your perspective and focus on working ON your business, rather than simply working IN it.Join us as we debunk the myths of the J-month slump, and empower you with strategies to utilize this time effectively. Remember, your business isn't broken - it's just time to approach things differently. We're here to guide you through it.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast
7/20/2023 • 24 minutes, 56 seconds
491. Learn to Shine on Video with Natasha of Shine Online Podcast
Do you cringe at the thought of being on video? We totally get it because we've been there too! But here's the kicker - video has transformed our business marketing in ways we couldn't have imagined. Today, we're going to share our journey and talk about the immense growth potential that video can bring to your business.You might be a little camera shy or just unsure of how to navigate Zoom and other video platforms. That's perfectly okay, because today, we have a special guest to guide us through it all. We're thrilled to welcome Natasha Pierre, the vibrant personality behind Shine with Natasha and the brilliant Shine Online podcast.As fans of her work for quite some time, we're absolutely excited to have her here, discussing something that isn't talked about nearly enough: video for product-based businesses. Natasha was one of the early adopters who truly mastered the art of Instagram Reels, catapulting her follower count from 3,000 to 20,000 in a single year.So join us as we delve into the world of video with Natasha Pierre. We'll explore how she used Reels to grow her audience exponentially, and she'll share tips on how you can do the same. Because, let's face it, the world is watching, and it's time for your business to shine!Resources:Learn more at shinewithnatasha.comFollow Natasha on Instagram: @shinewithnatashaListen: The Shine Online PodcastWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMThe Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro Podcast
7/17/2023 • 42 minutes, 22 seconds
490. Just Jacq: Keep Your Day Job and Grow Your Product-Based Business
Welcome to another episode of Just Jacq, Product Bosses! We hope you're making the most of your summer. Today, we're taking a different turn. We usually discuss transitioning from your full-time job to becoming a full-time product boss. But, let's flip the script today and talk about how you can maintain your full-time job while growing your product-based business.This may seem challenging because, as product bosses, we crave control over our time and freedom in our creativity. Often, we feel shackled by our '9 to 5' jobs and the dream is to break free. But, there's another perspective worth considering.A day job offers financial stability, pays for essentials such as medical insurance, and contributes to retirement plans. It's also the perfect opportunity to validate your business idea. So, instead of constantly thinking about how to escape your full-time job, can we shift our mindset? Let's explore how you can use the safety net of your full-time job to test, validate, and grow your business idea.Join us as we delve into three strategies that will help you maintain your full-time job while growing your product-based business.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro PodcastHubSpotGet started for free with HubSpot CRM!HubSpot Podcast Network
7/13/2023 • 20 minutes, 26 seconds
489. Mid-Year Reflection: Rose, Bud, Thorn
Welcome back to the Product Boss Podcast! Today, it's just Minna taking the reins, co-founder and co-host of our beloved podcast. Our mission here at The Product Boss is to help product-based businesses like yours to garner more attention, streamline your systems, and boost your sales, paving the way for you to live your dream life.Today's episode is all about a special exercise – The Rose, The Bud, The Thorn – an exercise that we, together with our Masterminders, delve into during this time of the year. The middle of the year is perfect for this audit-like activity, a thorough check-in, an occasion for reflection and alignment, especially considering how the first half of 2023 has been for you and how you envision proceeding.The Rose, The Bud, The Thorn is not just another exercise but a tool for mental structuring, a guide to understanding where you are in your journey and plotting your course forward. We have a comprehensive workbook for our Masterminders, and while they enjoy complete access to it, we believe this episode will impart insights and takeaways that will benefit everyone.Get your pen and paper ready and prepare to engage in a meaningful mid-year check-in. It's time to pause, reflect on your current situation, and visualize where you intend to steer your business in the coming months. Let's dive in and embrace this time for reflection and strategizing – your future self will thank you!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro PodcastHubSpotGet started for free with HubSpot CRM!HubSpot Podcast Network
7/10/2023 • 22 minutes, 39 seconds
488. Just Jacq Q&A - Staying Small & Pricing Your Time
Welcome back to another “Just Jacq” episode of The Product Boss Podcast! We're thrilled to have you here with us today. We've been receiving some incredible "ask us anything" questions, and we can't wait to dive into them and share our insights with all of you.The first question we'll be addressing is: "How do you effectively add time into pricing? How do I pay myself?" It's an important aspect of running a business, and we understand the challenges it can present. We'll explore different strategies and approaches to help you determine how to appropriately account for your time and ensure you're paying yourself what you deserve.The second question we'll be discussing is: "What are your thoughts about staying a small business on purpose? What if your business is just a job you created for yourself? Is there a number attached to it?" These questions touch on the idea of intentionally choosing to remain a small business and finding fulfillment in that choice. We'll delve into the concept of purposefully embracing the size and scope of your business and how you can measure success beyond just financial metrics.Remember, if you want to ask us anything or have your questions answered on the show, make sure to follow us @TheProductBoss or @thejacquelinesnyder. And if you're part of Multi-Stream Machine, keep an eye out for opportunities to ask us questions during our live podcast recordings.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Clockwork for Product Bosses with author Mike MichalowiczConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro PodcastHubSpotGet started for free with HubSpot CRM!HubSpot Podcast Network
7/6/2023 • 24 minutes, 12 seconds
487. "But, I'm A Creative"
Are you a creator who's constantly innovating and producing? We totally understand, and guess what? We're the same way! Today, we're diving into a topic that resonates with many of our listeners – being a creative entrepreneur.We often encounter the belief that constant creation equals being a true artist, but today, we're debunking that myth. By sharing the story of one of our successful Masterminders – a multi-million dollar business owner and artist – we will highlight the importance of constraint in creation. This creative powerhouse, who aspires to be a household name, battles with the idea of constantly having to create new things because... well, she's a creative, right?In reality, the real key to successful entrepreneurship and artistry is the opposite: thoughtful constraint. Having the ability to narrow your focus, cut through the clutter, and concentrate on what truly matters is a sign of mature entrepreneurship and artistry.Let's get to the heart of the matter. How can you balance your creative impulses with the practical demands of running a successful business? Is it possible to feel fulfilled as an artist while still achieving your business goals? Trust us, it's not only possible – it's the pathway to greater success.So, whether you're a newcomer or a seasoned entrepreneur, join us today as we help you navigate the sometimes chaotic, always exciting world of creativity and business. Let's debunk some myths, focus your creative energy, and steer your business towards greater heights.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Side Hustle Pro PodcastListen to The Side Hustle Pro Podcast, hosted by Nicaila Matthews OkomeThe Side Hustle Pro PodcastHubSpotGet started for free with HubSpot CRM!HubSpot Podcast Network
7/3/2023 • 27 minutes, 44 seconds
486. Just Jacq: Ask Me Anything about Business, Motherhood and Blending it Together
Hey there, Product Bosses! We are so excited to dive into our first episode of Just Jacq! We’re rolling out solo episodes where we'll dig deeper into your most pressing questions.We’ve gathered questions from our mailing list, Instagram followers over at @theproductboss, and our Multi-Stream Machine students. We're eager to provide the answers that could move your product-based businesses forward. We’ve been in this game since 2007, helping entrepreneurs like you take their ideas from mere concept to market-ready products.We'll be addressing questions like: How to break into the luxury market? How to approach and find contact details for buyers at museum gift shops? How to manage and build successful businesses while juggling the challenges of motherhood? And, how to successfully run two different product businesses at the same time? These are real questions from our audience, and the answers could be just what you need to propel your business to the next level.So, buckle up and let's dive into this Q&A episode, offering answers to real questions that might be crucial to your own journey. Welcome to the Jacq-a-sode experience!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/29/2023 • 24 minutes, 20 seconds
485. Re-Air: Learn to Fear Less
As a business owner, you might be familiar with the saying, “You have to be fearless,” but that’s not necessarily true. What we have learned most recently, though, is that you do need to fear less, which is exactly what we are talking about in this episode! Life is scary, but knowing when to fear less is a big part of becoming a successful product boss – and just living your best life in general!As you know, we recently went to Costa Rica, and we want to share with you three transformational experiences we had while we were there that have completely changed the way we think about and view the world. The theme this week is to never be afraid of trying new things – or maybe just to move so quickly that you don’t have a chance to become afraid in the first place. A lot has been going on in the world lately, and many of our fears may be more present than before, so how do we proceed with our lives? Let’s have a difficult, yet necessary conversation. Tune in now.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/26/2023 • 53 minutes, 29 seconds
484. Re-Air: When You Only Have a Couple of Seconds to Get Your Customers to Buy, What Do You Do?
Your potential customers make a decision on whether or not to buy from you in a matter of seconds. In the age of TikTok and Reels, the amount of time you can really grab someone’s attention is only getting shorter, which is why the first 7 seconds are the most important.How do you get potential customers to engage with your content? You have to connect to them on an emotional level. Whether you’re selling jewelry, stickers, or candles, there’s a story you can tell that is going to make that connection happen—and we’re sharing how!Learning how to write product descriptions that sell is a skill set that will benefit you for a lifetime—and you can apply that skill across the board in everything you do. If you’re ready to learn this and so much more, click here and sign up for the waitlist today.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/22/2023 • 22 minutes, 47 seconds
483. Do You Need A Business Partner?
We've been getting a lot of questions about partnerships in business: Should you dive in? Is it the magical key to success? Well, we're here to dig deep into this question – just for you!Often, many of you look at us and our successful partnership and wonder if having a business partner is the missing puzzle piece in your own journey. More often than not, the thought behind this curiosity is a belief that it might make things easier or bridge certain gaps in skills. But why do you feel this way?We're going to be brutally honest here, folks. Our partnership is wonderful, but we're also well aware that it doesn't work out for everyone. Friendships may be lost, and expectations may not always meet reality. We’ve both had our share of not-so-great business partnerships before we found each other. It’s important to acknowledge the other side of the coin.So, buckle up, because we're going to dive candidly into this question. Join us as we peel back the layers of what business partnerships really look like, the good, the bad, and the unexpected.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/19/2023 • 38 minutes, 27 seconds
482. Smart Financing for Small Businesses: Strategies and Tips for Funding Your Business
Hey Product Bosses! You KNOW we are passionate about helping you achieve your business goals, maximize profitability, and ultimately realize the dream business you've always aspired to have. Discussing finances, the impact of your business on your family, community, and potentially on a global scale is our favorite thing. And that's what we'll be focusing on in today's episode—money matters!It feels like we've been talking about the possibility of an economic recession for years. Whether we're on the brink of a recession or not, amid inflation and other economic challenges, as small business owners, we need to smartly consider financing options. Many of us might not have had the opportunity to understand or leverage finances, especially in the context of running a small business.More often than not, we start with our own cash. Both of us completely bootstrapped our businesses, investing our own money into our product ventures when we started. But, in this episode, we want to delve into smarter financing alternatives. It's high time we start operating like bosses and truly owning our businesses.So, how do you finance your small business? We're going to provide tips and strategies for funding your venture. Whether you're just getting started or looking for some padding during the lean periods, or even if your business is thriving, we've got you covered. Particularly when your business is doing well, it's the perfect time to seek financing, as your financial statements reflect a robust, positive cash flow. Let’s dive in!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Chase Ink Business CardsCapital One VentureWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound ConferenceDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/15/2023 • 25 minutes, 26 seconds
481. From Diapers to Dollars: Navigating Motherhood and Entrepreneurship
From diapers to dollars, we're taking you on a rollercoaster ride through the thrilling and often chaotic worlds of entrepreneurship and motherhood. We dive into our experiences, navigating through nearly two decades of being entrepreneurs and raising our children. We'll reminisce about the simpler days, pre-children, when we thought life was at its hardest. Little did we know that those were just the training wheels for the adventure that was about to unfold.In this candid conversation, we shed light on the real-life scenarios of being a mompreneur. We share our humorous bathroom escape stories, our toddler's hide-and-seek antics, and even our techniques for maintaining sanity in the beautiful chaos of parenthood and entrepreneurship.From all-too-familiar scenes of ducking into house corners for a quiet moment, to juggling work and ensuring our toddlers aren't "running with scissors," we bring a fresh perspective to the often daunting task of balancing motherhood and running a business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Duct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound Conference
6/12/2023 • 42 minutes, 58 seconds
480. Multipreneurship: Navigating the Challenges of Managing Multiple Businesses
Welcome, biz besties, to another episode in our "Ask Us Anything" series! As entrepreneurs who have navigated the exciting waters of multi-preneurship, we know firsthand the challenges of juggling multiple businesses simultaneously. We've received a great question from one of our students in the Multi-Stream Machine, and we couldn't wait to dive in and share our insights with all of you.The question that sparked this episode was, "You ladies have managed multiple businesses at once. Could you give us some advice, best practices, et cetera, for successfully running two different businesses at one time?" It's a fantastic question, and we bet many of you out there are pondering the same thing.We all know that as creative entrepreneurs, our minds are always buzzing with new ideas, and sometimes, those ideas lead to entirely separate ventures. In our student's case, she is selling two distinct product lines on different platforms, including Shopify, Etsy, and wholesale through Fair. This calls for some serious time management and strategic planning!Join us as we dissect this topic and share our best tips for successfully managing multiple businesses at once. If you've ever been tempted to start a second business or are already in the thick of it, this episode is for you. We're going to share our experiences and reveal some strategies that will help you not only survive but thrive in the world of multipreneurship.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Duct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound Conference
6/8/2023 • 31 minutes, 20 seconds
479. Surviving a Slump: Navigating Decreased Sales in a Fluctuating Economy
Navigating the uncertain terrain of running a business can sometimes lead to tough questions. Today, we're tackling one such question head-on in our Ask Us Anything series, brought to us by one of our concerned Multi-Stream Machine students facing an unsettling sales drop.They've noticed a significant sales slump after raising their product prices and are left wondering if it's due to economic shifts or the new pricing. With their family's livelihood on the line, this isn't a mere academic exercise, it's a pressing reality that requires practical solutions.We're diving deep into this topic, exploring potential strategies including the possibility of a price decrease or a sales event. We're also looking at the role of customer adaptation and the importance of the testing process in your business strategies. Remember, you're not stuck, you have options, and we're here to help you discover them. So join us in this critical discussion, it may not be fun, but it's extremely helpful and relevant.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound ConferenceDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/5/2023 • 32 minutes, 50 seconds
478. Ask Us Anything: What's it Like Being the Breadwinner of Your Family?
Are you ready for an exciting dive into the world of the business power-couple? Because today, we’re here to share our stories, answer your burning questions and delve deep into what it’s like being the breadwinners of our families. Get ready for an enlightening, funny and profoundly honest discussion!What's it like being the breadwinner in your family? It's an interesting question, and one we've been asked multiple times. The truth? It's rewarding, it's challenging, it's empowering, and sometimes, it can be a bit of a pressure cooker.Our husbands are smart, successful, and ambitious in their careers. But as we've found, there's something uniquely empowering and rewarding about becoming the breadwinners ourselves. We’ll touch on the upsides, the potential downsides, and the way it’s shaped our relationships and lives. And yes, we're going to talk about money. But we're also going to talk about the impact we can have as entrepreneurs. Remember, as a business owner, your potential is limitless; there's no cap on your salary or the impact you can make in the world.So, join us for a candid, laugh-out-loud episode that will make you see the breadwinner role in a whole new light. You may just find it empowering and inspiring, especially if you're an entrepreneur and the potential breadwinner of your family!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:2023 HubSpot Inbound ConferenceGrab your ticket to HubSpot's Inbound Conference!HubSpot Inbound ConferenceDuct Tape MarketingListen to Duct Tape Marketing!Duct Tape Marketing
6/1/2023 • 29 minutes, 54 seconds
477. Summer Planning for Business Success: Strategies for Keeping Your Business Going Strong
Hello fellow Product Bosses! It's your go-to gurus, Jacqueline and Minna, back again to light up your path towards entrepreneurial triumph. We're peeling back the curtain today to share our blueprint for navigating the summertime business landscape. This season presents unique opportunities and challenges, particularly for us as moms. We've been tirelessly paving the way to this point, and now, we're ready to strategically dial it down for the summer, immersing ourselves in precious family time. However, we're not going completely off-grid.While you might not see us in the front row as often, we'll be working diligently behind the scenes to maintain the business momentum. But let's be honest: we're also planning on hibernating a bit, prioritizing our children, and enjoying the sunny season. And yet, we've never fully paused. Our commitment to growth and progress remains unshakeable. Even in moments of challenge, we stay the course.We're diving into the dynamics of planning and managing your business activities around the summer months, striking a balance between reaping the benefits of a flourishing business and basking in some well-deserved poolside relaxation. We've planned ahead, establishing our availability, planning activities with our kids, and batching our work in advance to ensure the summer months are as productive as they are refreshing. Join us as we break down these strategies and inspire you to carve out your own version of a successful, fulfilling summer.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMNo Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight Path
5/29/2023 • 22 minutes, 6 seconds
476. Breaking Barriers with Jerry Won: A Dive into Diversity, Connection, and Creativity
As we're in the middle of Asian American Pacific Islander (AAPI) Month, there couldn't be a more perfect time for Jerry Won to join us. His work in promoting diversity and sharing the multifaceted stories of Asian Americans through his podcast, 'Dear Asian Americans,' is making waves in the sphere of societal change.His business philosophy? Building relationships, providing assistance, and capturing the value created by doing good work. From his formative years in business school, to a career in corporate consulting and a stint at WeWork, Jerry's journey is a testament to the power of networking, community building, and embracing diversity.Jerry’s focus now includes running a creator business and community, a speaker mastermind, and helping others understand the worth of their stories and creations. Whether your product is a physical object or the value you bring as an individual, Jerry believes there is a way to market and capture that value.Join us as we dive deep into Jerry's inspiring journey and how we can learn from his experiences, embrace our differences, and use our unique paths to build successful businesses.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at jerrywon.comListen: Dear Asian AmericansWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM
5/25/2023 • 52 minutes, 1 second
475. Summer Marketing Tips That Work
We stand on the precipice of yet another seasonal shift. Whether you're a parent, a summer enthusiast, or someone simply observing the changing times, we all experience the rhythm of the year in three parts: the traditional New Year, the transition to summer, and the commencement of the school year.This time of year as we transition from spring to full-blown summer, is when consumers are typically ready to spend. Think of it: weddings, graduations, summer camps, and more. It's a time filled with events and activities, much like the holiday season, and your customers are looking to make purchases to enhance these experiences.The key here, friends, is to understand and adapt to these changing customer behaviors. Consider holidays like Mother's Day and Father's Day, which were essentially designed to stimulate consumer spending during traditionally slower periods. These holidays, alongside others like Valentine's Day and Easter, are prime opportunities for you as sellers to lean into the consumer mindset and meet your customers where they're at.So, join us as we delve into the upcoming season change and provide strategies to better understand and cater to your customers' evolving needs and wants.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMNo Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight Path
5/22/2023 • 35 minutes, 55 seconds
474. Get Help Where You Can
Hey there, friends! In today's episode, we're addressing a major obstacle many people face—asking for help. We first encountered this concept from Natalie Eckdahl of BizChix, and it has since transformed our lives and businesses.We'll discuss the importance of seeking help in various aspects of your life, whether it's at home, in your business, or even when working out. We'll share our personal journeys and how we've evolved in this area since being introduced to the concept back in 2017.Join us as we explore the idea of getting help as much as you can afford, breaking down the barriers that might be holding you back. By embracing help, you'll not only improve your life but also unlock the full potential of your business. So, let's get ready to tackle this challenge and start thriving!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM
5/18/2023 • 34 minutes, 41 seconds
473. Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business with Melissa Houston
Welcome back to another fantastic episode of the Product Boss Podcast, where we're here to support and guide you in growing your business. Today, we've got an amazing guest joining us to talk about becoming more cash competent!We're thrilled to have financial strategist Melissa Houston with us today. Melissa has been a valuable asset to our Masterminders and shares her passion for helping small business owners understand their finances. As a former social worker turned CPA, she noticed the disconnect between financial professionals and business owners and made it her mission to bridge that gap.Join us as we celebrate the launch of Melissa's new book, "Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business," which is set to release on May 16th. Melissa shares her journey from social work to accounting and the importance of understanding your numbers to make profitable business decisions.So, get ready to dive into business financial literacy and learn how to become cash confident with our amazing guest, Melissa Houston!Don't forget to enter our giveaway to have a chance to win a copy of Cash Confident- there will be 10 lucky winners! Enter here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at shemeansprofit.comRead: Cash ConfidentWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM
5/15/2023 • 35 minutes, 44 seconds
472. Let it Be Easy
Hey there, fellow entrepreneurs! In today's episode, we're diving into a powerful phrase that has been resonating deeply within our community and has become a game-changer for the small businesses we support: "Let it be easy." It's time to let go of overcomplication and give yourself permission to embrace simplicity in your business.We often feel like we need to do more, be in more places, and burn the candle at both ends to ignite that spark for our business. But in reality, when we focus, go deep instead of wide, and get clear on our intentions, that's when we can truly succeed. It's like a breath of fresh air and a weight off our shoulders.Join us as we explore the importance of focusing on what works, letting go of the things that don't, and how to keep your business simple while scaling and making more money without adding extra effort. It's time to let it be easy, and we're here to show you how. So, tune in and embrace the simplicity that can transform your business for the better!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM
5/11/2023 • 24 minutes, 22 seconds
471. Tea, Culture, and Identity: Celebrating AAPI Month with Jenny Tse of Sipping Streams Tea Company
Welcome to another special episode of the Product Boss Podcast! This month, we're celebrating Asian American Pacific Islander (AAPI) Month and having some truly important conversations. Join us as we talk to our friend and student, Jenny Tse of Sipping Streams Tea Company, about her unique experience as an AAPI business owner and how we can all support AAPI businesses. Let's dive into the complexities of being both Asian and American, while also embracing our cultural heritage and using our platforms for positive change.Being AAPI means navigating an intercultural situation. Our heritage often discourages making waves, but now is the time to speak up and share our experiences. Jenny opens up about the challenges of being an Asian business owner in Alaska and the misconceptions she's faced. As we continue our conversation, we'll also discuss the importance of staying true to our roots and recognizing the vast diversity within the AAPI community.This episode is all about breaking stereotypes, supporting AAPI-owned businesses, and understanding the unique experiences of AAPI entrepreneurs. So let's dive in and explore how we can all learn from and uplift the voices of AAPI business owners in our community.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Support Jenny’s business at sippingstreams.com and see her amazing free tea resourcesWant a guide to over 308 business tolls and resources to help you effectively run your product-based business? Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMNo Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight Path
5/8/2023 • 33 minutes, 7 seconds
470. You're Going to Love Another Bite: Shark Tank Edition
Today we’re sharing a collab episode we did with Another Bite — a Shark Tank rewatch podcast that breaks down all the latest and greatest pitches from the show.In this episode, we joined co-hosts John Dick and Jorie Munroe to jump into the tank with our business insights on Shark Tank products. Listen for:Bala Bangles’ major potential for the walking economy and need for social capitalThe Mad Optimist confusing marketing strategy and the effects of not putting the customer firstTenikle’s lack of a distribution engine and branding opportunitiesIf you like what you hear, search for Another Bite in your favorite podcast app. Like the one you’re using right now ;)Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Listen to Another BiteConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:No Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight PathHubSpotGet started for free!HubSpot CRM
5/4/2023 • 44 minutes, 22 seconds
469. You Can Always Make More Money
Welcome back to another episode, friends! Today, we're shaking things up with a mix of mindset shifts and hard truths about investing in yourself and your business. With the doors to Multi-Stream Machine open, we're addressing some of the concerns you may have about affording the investment and helping you break through these limiting beliefs.We want to remind you that money is a replenishable resource, just like the ocean—you can never drain it. As entrepreneurs, you have the skills and creativity to always make more money. It's essential to believe in your abilities and recognize that investing in education, tools, and resources can yield significant returns for your business.Our goal is to empower you to save money, make more money, and ultimately thrive in your business. So, join us as we bust through common misconceptions about investing and help you see the limitless potential of your entrepreneurial journey.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free!HubSpot CRMNo Straight PathListen to No Straight Path by Ashley Menzies Babatunde!No Straight Path
5/1/2023 • 37 minutes, 21 seconds
468. Quiz: Which Type of Product Boss Are You?
Pop quiz, hotshot! Are you ready to discover which type of product boss you are? In this episode, we're breaking down the three main types of product bosses that thrive in our signature program, Multi-Stream Machine. Don't worry, this isn't about your age or favorite movie – it's about helping you recognize your unique strengths and how they can propel your business forward.We'll be discussing the three main buckets of students who excel in our Multi-Stream Machine program. These are the individuals who consistently achieve results and see growth in their businesses. While there are other students outside of these categories, we want to focus on these three to help you identify which one resonates with you the most.Once you've discovered your product boss tribe, you'll gain clarity on the direction your business needs to take and how our program can help you maximize your potential. So, join us as we help you uncover your product boss identity and set you on the path to success!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get started for freeHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/27/2023 • 33 minutes, 14 seconds
467. Are Discounts the Only Way to Drive Sales?
Want to increase your sales without cutting into your profits? We have good news for you: No discount, no problem! Discounts are just one type of offer that can be used to entice customers, but there are so many other strategies that can be just as effective.We discuss how discounts aren't the only way to drive sales, and how you don't need to rely solely on discounts to build your business. Some customers may be driven by price, while others are loyal to brands they love and won't hesitate to buy at full price. It's important to strike a balance and find the right mix of offers to keep your customers engaged and coming back for more.Join us as we dive into different types of offers, and why featuring a product doesn't always have to involve a discount. Discover how new product releases, limited access, and timing can be just as effective at driving sales. It's time to rethink your approach to discounts and start exploring the many other ways you can entice customers to make a purchase.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get started for freeHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/24/2023 • 24 minutes, 45 seconds
466. Can I Have a Successful Product Business as a Side Hustle?
Are you trying to grow your product-based business while juggling a full-time job and other responsibilities? Fear not, fellow side hustlers! We're here to guide you through the blend of managing a successful product business as a side hustle, while still working that full-time job.The blend is all about finding the right mix of ingredients in your life to make it all work. In this episode, we'll share tips and strategies for balancing your professional career, side hustle, and other responsibilities. We'll also discuss the importance of embracing the blend, as there's no perfect balance or juggle - but rather, a unique combination that works for you.Join us as we dive into how you can run a small business while working a full-time job, and still find success in your side hustle. Let's redefine success on your terms and make your product-based business thrive, even in the midst of your busy life!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get started for freeHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/20/2023 • 27 minutes, 32 seconds
465. If I Was an Etsy Seller, This is How I'd Grow My Business
Hey there, Etsy sellers and product bosses! Today's episode is dedicated to helping you grow your business, diversify your revenue streams, and stop relying solely on Etsy as a platform. If you're not an Etsy seller, stick around - we've got valuable tips that can apply to any product-based business!We're not Etsy coaches, but we do know a thing or two about building profitable, revenue-generating businesses without relying on a single platform or sales channel. That's why we want to help you think about expanding your "land" and stop building on borrowed land like Etsy.In this episode, we'll walk you through some of the action steps you can take to grow your business beyond Etsy and avoid potential pitfalls that can come from relying solely on one platform. We'll also discuss the importance of diversifying your sales channels to protect your business from unforeseen obstacles.So, join us as we explore the possibilities of growing your business beyond Etsy and help you take the necessary steps towards a more diverse and resilient product-based business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Hubspot Get started for freeHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/17/2023 • 30 minutes, 36 seconds
464. Core Beliefs of People Who Are Good at Making Money
Are you one of those people who find it hard to make money? Do you struggle with a scarcity mindset? Well, you're not alone! In this episode of The Product Boss Podcast, we're going to dig into the core beliefs of people who are good at making money.We all know that making money is a crucial aspect of running a business. But for many people, it's an obstacle that can be difficult to overcome. That's why we're sharing seven core beliefs that successful money-makers tend to have. By understanding these beliefs and adopting them into your own life, you can empower yourself to feel confident, capable, and ready to make more money.So, if you're ready to unlock your money-making potential, tune in now to learn how to shift your mindset and embrace these core beliefs. Get ready to feel inspired and motivated to take your business to the next level!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn More About HubSpot AIHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/13/2023 • 27 minutes, 27 seconds
463. Our 48 Million Dollar Mission This Year
Are you ready to join us on a mission to empower small business owners and change the world? Our goal this year is to help 2000 product-based business owners reach $48 million collectively in earned revenue through our signature program, Multi-Stream Machine. We know that when women make money, they reinvest more into their families and communities — that's why we're so excited to welcome 2000 new students in 2023 and beyond.Inside Multi-Stream Machine, we teach our students how to make $2,000 in just 30 days, and provide the support and community they need to continue growing and expanding their businesses. Our program works, and we've already helped thousands of students add an additional $2,000 to their monthly revenue. But our mission doesn't stop there. We believe that when women are empowered, they can change the world, and we're committed to helping small business owners around the globe achieve financial success and independence.So join us on this journey to make a difference and create real change. By joining Multi-Stream Machine, you'll gain access to the knowledge, tools, and community you need to grow your business and achieve your financial goals. Together, we can generate $48 million in earned revenue for small businesses, and make a powerful impact on our families, communities, and the world. Let's do this!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Being Boss Listen to Being Boss with Emily ThompsonBeing Boss PodcastHubSpotLearn More About HubSpot AIHubSpot Podcast Network
4/10/2023 • 18 minutes, 18 seconds
462. 3 Etsy Myths Holding You Back
Are you an Etsy seller looking to take your business to the next level? We've got you covered! As successful entrepreneurs and product-based business owners ourselves, we love Etsy for the opportunities it provides for makers and small businesses. However, we've noticed some ingrained beliefs about Etsy that may be holding your business back. Join us as we explore three myths and one truth about Etsy, and learn how to break free from these limiting beliefs.We dive deep into the common misconceptions that Etsy is just a hobby, that you have to underprice your products to be competitive, and that you can't have a successful Etsy shop without a niche product. These beliefs can be detrimental to your business, and we're here to set the record straight. We also reveal the truth about what it takes to succeed on Etsy, and provide practical tips for leveraging the platform to grow your business.Don't let these myths hold you back from achieving your full potential on Etsy. Join us as we bust through these misconceptions and provide actionable advice for growing your business on the platform. Whether you're a seasoned seller or just starting out, this episode is packed with valuable insights that can help take your Etsy shop to the next level!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn More About HubSpot AIHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/6/2023 • 46 minutes, 23 seconds
461. What if I Don't Have a Best Seller?
Have you ever wondered how some businesses seem to skyrocket to success with a killer product, while others struggle to find their footing? Join us as we break down the big, complex question that has been haunting entrepreneurs for ages: "How do I find my best seller?" Whether you're just starting your journey, trying to identify your star product, or looking to pivot from your current best seller, we've got the insights you need to move forward with confidence.In this episode, we'll dive into the nitty-gritty of finding, embracing, and nurturing your best seller. We'll also discuss how to navigate the web of questions and challenges that arise when you're just starting out or trying to shift gears.No matter where you are in your business journey, we promise you'll walk away feeling motivated, enlightened, and ready to make your mark on the world. Tune in now and let's get started on the path to success.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn More About HubSpot AIHubSpot Podcast NetworkBeing Boss Listen to Being Boss with Emily ThompsonBeing Boss Podcast
4/3/2023 • 26 minutes, 24 seconds
460. On My Way to Tell My Spouse/Family My Business is Not a Hobby
Are you tired of feeling like your family and friends don't take your business seriously? Trust us — you're not alone! In this episode, we discuss the frustration that comes with having loved ones view your business as just a hobby. We share our own experiences and offer practical advice on how to shift your mindset and start treating your business like a true professional.It's important to take ownership of your business and understand your own goals and purpose, regardless of what others may think. Share your aspirations with loved ones and set concrete goals to work towards. Knowing your numbers and tracking your progress is key, even if you don't have a formal business education. By treating your business as a legitimate enterprise and taking charge of your success, you'll gain the confidence you need to thrive.If you've ever felt frustrated or dismissed by those around you when it comes to your business, this episode is a must-listen. Join us as we motivate and inspire you to take your business to the next level. Don't let anyone else define your success - start owning your role as a business owner today!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join our email list and get exclusive hot tips for product bosses sent straight to your inbox: theproductboss.com/tpbemailConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpotHubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy
3/30/2023 • 39 minutes
459. What if I Don't Want to Be the Face of My Brand?
Have you ever wondered what it takes to be the face of a brand? Does the idea scare you or excite you? It's a question that many entrepreneurs grapple with, and on this episode of the podcast, we're going to dive deep into the topic.But what if you don't want to be the face of your brand? The good news is: You don’t have to be! We have some great tips on how to still tell your story and build a brand persona without putting yourself front and center. From crafting a compelling about page to leveraging social media, these insights and actionable tips will help you build a brand that resonates with your audience.However, there are some advantages to growing your business as a personal brand, which we’ll go into as well. So tune in to this episode and learn how to take your brand to the next level — whether you're the face of it or not.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpotHubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy
3/27/2023 • 28 minutes, 59 seconds
458. How We're Dealing with Overwhelm as Moms and Business Owners
Are you feeling overwhelmed juggling your personal and professional life? You're not alone! In this episode, we dive into the reality of overwhelm and share our experiences, strategies for coping, and tips for reframing our thoughts and expectations.We discuss the importance of understanding that just because you can do something doesn't mean you should. By delegating tasks and finding ways to outsource some responsibilities, we can not only create more time for ourselves but also support others in the process. We also explore how using apps and other resources can help alleviate some of the pressure we feel during busy seasons.Join us as we dive deep into our personal stories and offer practical advice for managing the many demands on our time and energy. Remember, overwhelm is temporary, and by finding ways to make things easier on ourselves, we can successfully navigate through life's busy seasons. Tune in and let's tackle overwhelm together!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Online Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made EasyHubSpotLearn how your business can grow better with HubSpotHubSpot Podcast Network
3/23/2023 • 34 minutes, 13 seconds
457. Be Brave Enough to Suck at Something New
Are you hesitant to try something new because you're worried about not doing it well? Do you find yourself avoiding new opportunities because you're scared of sucking at them? In today's episode, we're going to remind you that it's okay to suck at something new. In fact, most of the time, it's inevitable! As product-based business owners, we've all been there - our first product launch, email, or video may have sucked. But we kept practicing, and eventually, we got better. So, if you're feeling stuck, afraid, or just need a little nudge to start something new, this episode is for you.It's easy to get caught up in what other people will think if we fail or make a mistake. But here's the truth: your self-worth is not tied to your success or failure. We're here to remind you that you are brave and capable, even if you suck at something new in the beginning. It takes courage to try new things and be willing to look foolish. So, let's embrace our imperfections and remember that failure is not the end, but rather an opportunity to learn, grow, and try again.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Online Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made EasyHubSpotLearn how your business can grow better with HubSpotHubSpot Podcast Network
3/20/2023 • 19 minutes, 35 seconds
456. A Microaction to Raise Your Revenue Right Now
Are you feeling discouraged about scaling your business because of a low average order value? Don't worry, you're not alone! We've all been there, and that's why we're excited to share a micro action that can help you increase your revenue - and it's as easy as asking if your customers want fries with their burger.In this episode of The Product Boss Podcast, we're tackling one of the biggest questions we get asked - how do I raise my revenue? Our program, Multi-Stream Machine, is designed to help you address this issue. But, in this episode, we're focusing on a quick micro action that you can implement right now to see immediate results. We're talking about increasing your average order value by training your staff or helpers to offer additional items or services during the checkout process.The best part? This micro action is not only easy to implement, but it can also be a little bit fun. Think of it like upselling at a fast-food restaurant, but with a personal touch. We'll show you how you can offer your customers that extra item and increase your revenue instantly. So grab a cup of coffee and tune in to this episode to learn how to raise your average order value and take your business to the next level.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Sign up for our Multi-Stream Machine waitlist at multistreammachine.com.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy
3/16/2023 • 18 minutes, 28 seconds
455. Help, Should I Tell My Customers I'm Raising My Prices?
Are you a business owner who's ever wondered whether you should tell your customers you’re raising your prices? As business owners ourselves, we know that pricing can be emotional and tricky. But pricing your products correctly is critical for creating and growing a profitable business. So, should you tell your customers you're raising your prices?In this episode, we'll discuss this common question and share some principles and scenarios to help guide your decision. There's no one-size-fits-all answer to this question, but there are some principles and scenarios that can help you make a decision. This is exactly what we'll explore in this episode, based on our own experiences and those of other business owners we've talked to and worked with.So, if you're feeling stuck or anxious about raising your prices, don't panic! You're not alone, and there are strategies and tips that can help you navigate this challenge. Whether you decide to be transparent, offer incentives, or phase in the price increase gradually, the key is to communicate your message clearly, authentically, and respectfully to your customers. Tune in now to gain confidence in your pricing decisions and take your business to the next level!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy
3/13/2023 • 21 minutes, 26 seconds
454. Why Creating Inclusive Brands is the Future of Business with Sonia Thompson of Inclusion and Marketing
Are you struggling to build an inclusive brand that attracts and retains diverse customers and talent? Get ready to be inspired and equipped with the knowledge you need as we welcome our special guest, Sonia Thompson. She's an inclusive brand coach and strategist, with nearly two decades of experience in marketing, including nine years in healthcare marketing. But what really sets Sonia apart is her personal journey, which led her to become an advocate for creating inclusive brands that attract and retain diverse customers and talent.As someone who has felt the frustration of not belonging, Sonia knows firsthand how critical it is for everyone to feel included. That's why she's dedicated herself to helping business leaders, entrepreneurs, and business owners create welcoming and inclusive environments for both their teams and customers.In this episode, you'll hear about Sonia's inspiring journey, as well as her expert advice on how to build an inclusive brand that resonates with your audience. Sonia walks us through her 5 “C” Framework which talks about the importance of understanding your customers' differences and how to create a culture that celebrates diversity.Whether you're struggling to attract diverse talent or want to create a more inclusive environment for your team and customers, this episode is for you. So tune in and get ready to be inspired and equipped with the knowledge you need to build a more inclusive brand.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Newsletter: inclusionandmarketing.comProgram: inclusivebrandacademy.comInclusion & Marketing PodcastInstagram: @soniaethompsonTwitter: @soniaethompsonConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast NetworkOnline Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made Easy
3/9/2023 • 40 minutes, 10 seconds
453. You Were Made to Stand Out
Today’s a really unique episode because we actually recorded it during our last episode of the season for Bosses & The Blend so we had a live audience during it! We've had a ton of new students join Multi-Stream Machine lately, and while we can tell you all about the tools, strategies, and steps to take your business to the next level, there's something else that's holding a lot of you back. Yep, you guessed it – mindset. Specifically, how it can impact women in particular.We're discussing the career advice given by female billionaires, moguls, and CEOs that's helped them succeed. These thought leaders, including Oprah Winfrey, Melinda Gates, Dolly Parton, and Suneera Madhani, shared their insights in a recent Inc Magazine article that really resonated with us. What's the common thread in their advice? Be true to yourself. Oprah said it best in a 2019 interview, explaining that she quit a job that required her to be inauthentic. Dolly Parton and Melinda Gates agree, noting that fitting in is overrated. It's a lesson that applies to all ambitious women. So let's embrace our authentic selves and unleash our inner superstars because you were made to stand out!So let’s get out there, and get ready to learn how to break through those mental barriers and become the entrepreneur you've always wanted to be. This is an episode you won't want to miss!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Online Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made EasyHubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast Network
3/6/2023 • 54 minutes, 47 seconds
452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple
Are you ready to take your business to the next level and elevate your brand? We have none other than Dr. J.J. Peterson, the host of Marketing Made Simple and the head of Story Brand, here to help make it happen! J.J. is an expert communicator and a brand strategist, and we are huge fans of his work.In this episode, J.J. will take us through the Story Brand framework used by brands such as Intel, Pantene, and Berkshire Hathaway — and trust us, it's going to be amazing. You will have aha moments as you learn how to sell effectively using stories and content that connects with your customers. We always say storytelling is key to building strong relationships with your audience, and J.J.'s goal is to help leaders and business owners, like you, eliminate confusion, connect with your customers, and grow your business.Get ready to be motivated, inspired, and informed. We can't wait for you to hear all the gems of knowledge he has to share!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at storybrand.comFREE StoryBrand Brand Script: storybrand.com/brandscriptConnect with J.J. on LinkedIn: linkedin.com/in/j-j-peterson-1b4011a2Follow J.J. on Instagram: @drjjpetersonConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Online Marketing Made Easy Listen to Online Marketing Made Easy with Amy Porterfield Online Marketing Made EasyHubSpotLearn how your business can grow better with HubSpot:HubSpot Podcast Network
3/2/2023 • 43 minutes, 43 seconds
451. Breaking into Big Box Retailers with Aggie Burnett of AB Creative
Your path to success doesn’t have to look like anyone else’s but your own. That’s true for Aggie Burnett of AB Creative, a beauty product expert with her own amazing brand that has been sold in popular stores like Sephora.AB Creative, founded in 2017, helps beauty brands break through “cult status” and gain traction. They specialize in working with brands that are creating their own unique products rather than just customizing existing formulas off the shelf. AB Creative partners with brand founders who are personalizing and customizing their products by working with formulators or makers. These self-funded brands receive the support they need to start, grow, and scale, just like AB Creative's own self-funded brand.She’s sharing with us valuable insights on how to break into a big box retailer and she even talks about her personal experience with selling to Sephora. Spoiler alert: Things did not go as planned or expected, but they still worked out in the end!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at abcreativenyc.comFollow Aggie on IG: @abcreativenycGrab your FREEBIE: 30 Powerful Positioning Strategies For Your Product Brand here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode: HubSpot Learn how your business can grow better with HubSpot: https://www.hubspot.com
HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast
2/27/2023 • 27 minutes, 29 seconds
450. From Employee to Entrepreneur with Amy Porterfield of Online Marketing Made Easy
Today is a big day for us - it feels like a full-circle moment. We have a special guest on the show who has had a significant impact on our journey, our lives, and our partnership. If you don't know who Amy Porterfield is yet, you'll soon find out. She's an expert in marketing, and we have always looked up to her since we started our business. Amy's vulnerability and openness have always resonated with us, and we have learned so much from her.Her new book, Two Weeks Notice, is an incredible guidebook for anyone who is thinking of leaving their 9 to 5 job and pursuing their dreams. We're excited to share this with all of you, especially those who have a side hustle or are struggling to figure out how to make the leap. The first part of the book is all about mindset - dealing with fear, feelings of inadequacy, and imposter syndrome. It's a real gift to have someone say, "You can do this," and that's exactly what Amy does in her book.Amy’s built a life she doesn't need a vacation from, and she's on a mission to help millions of others do the same. We're thrilled to have her on the show and can't wait for you to hear our interview! Amy’s book, Two Weeks Notice is out now so make sure you grab your copy here!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:To celebrate the release of Amy’s book, Two Weeks Notice, we are giving away 10 copies of the book! All you have to do is enter here.Learn more at amyporterfield.comInstagram: @amyporterfieldConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast HubSpot Learn how your business can grow better with HubSpot:...
2/23/2023 • 56 minutes, 17 seconds
449. Why Being Ready is a Lie
If you wait until you’re ready, you’ll never take action because the truth is…you’ll never be ready! But sometimes we just need to take the leap of faith and trust that the door will open for us. When you hold yourself back with the belief that you’re not ready, then you’re only stopping yourself from moving forward and growing.So today, let's empower ourselves to take positive steps forward, whether it's starting a business, investing in ourselves, wearing that dress just because, or simply burning candles without waiting for a special occasion.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors to our signature program, Multi-$tream Machine close TOMORROW! If you’re a product-based business owner who is looking to 2x - 4x your revenue and build the business you’ve dreamed of then sign up now before the doors close and make sure you don’t miss out! Let’s grow your business together!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode: HubSpot Learn how your business can grow better with HubSpot: https://www.hubspot.com
HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast
2/20/2023 • 33 minutes, 22 seconds
448. Side Hustling on Etsy and In-Person Markets
Today's episode is extra special as you get a double dose of spotlight stories. We'll kick off with Gina Rosen of Fan Sparkle, followed by an update from a crowd favorite, Rachel Dunn of Rachel Dunn Jewelry. These two product bosses work full-time jobs and run their businesses as side hustles, proving that it's possible for anyone with a side hustle to have a successful product-based business. Get ready for twice the fun and inspiration!Gina is the owner of Fan Sparkle which focuses on collegiate jewelry, sorority jewelry, and stickers. On top of that, she’s doing this all as a side hustle! She shares the lessons she has learned from Multi-Stream Machine, how that has started to shift things in her business, and where she’s taking things in the future.Then we follow up with Rachel Dunn of Rachel Dunn Jewelry. She’s highly involved in the Product Boss and M$M community, managing her Etsy shop on top of her day job while supporting her children, including her special needs son. It’s been over a year since her last appearance on the podcast, so we’re going to get all the updates on where she is now and how she continues to learn and evolve in her business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:fansparkle.cometsy.com/shop/RachelDunnJewelryIf you’re a product-based business owner who is looking to 2x - 4x your revenue and build the business you’ve dreamed of, then you’ll want to join our signature program, Multi-Stream Machine! Doors are now open for a limited time! It’s the first time doors are open in 2023 so sign up now, and make sure you don’t miss out!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode: HubSpot Learn how your business can grow better with HubSpot: https://www.hubspot.com
HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast
2/16/2023 • 1 hour, 18 minutes, 27 seconds
447. [Exclusive] Unleash Your Best Sellers
Are you ready to transform your business into a profitable revenue-generating machine with consistent sales and a laser-focused strategy? Look no further! By harnessing the power of your best selling products and choosing the best ones to focus on, you'll give your business the boost it needs to grow and succeed.Whether you're a Product Boss looking to stand out in a crowded market, maintain momentum and consistency in your sales, or streamline your business operations, we have the information you need to succeed.You'll learn how to maximize profits by focusing on what works. We'll help you stay focused on the most important aspects of your business and by consistently targeting the "needle movers", you'll see increased time and money. Join us and let's unleash the full potential of your business through a focused and profitable approach.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Our FREE 5 day Best Seller Secrets Challenge kicks off TODAY! We’re teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot: https://www.hubspot.com
HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast
2/13/2023 • 1 hour, 5 minutes, 7 seconds
446. Four 6-Figure Months in a Row with Christina Guy of The Hotel Sheet
Today's episode is going to be an absolute BLAST! We're shining the spotlight on some of our Multi-Stream Machine students and it's time to CELEBRATE all their wins. Because let's face it, our students are heroes in their own right — but they don't always shout it from the rooftops. That's where we come in!We are ecstatic for you to meet Christina Guy of The Hotel Sheet and hear her story with her husband and their partnership and all the things that have happened for them in the past year. After several years of running a successful ad agency business, Christina thought making the leap to a product-based business would be a piece of cake… but it wasn’t quite that simple. It wasn’t until she joined the Best Seller Secrets Challenge and then Multi-Stream Machine shortly after that her business really started to take off!Our community is all about lifting each other up, spreading positivity, and showing that success is within reach, no matter what your unique journey is. We love to say "She's not your competition, she's proof it can be done!" Hearing these inspiring stories from fellow product-based business owners is a game-changer and many of you have already expressed how much it means to you. So buckle up and get ready for a feel-good ride, as we share this uplifting story with you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out The Hotel Sheet Website!It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite PodcastHubSpotLearn how your business can grow better with HubSpot: https://www.hubspot.com
HubSpot Podcast Network
2/9/2023 • 56 minutes, 37 seconds
445. If You Always Feel Like You're Trying to Catch Up, You Need This
As product-based business owners, it can be difficult to keep up with the ever-changing seasons and trends. You may be out shopping just after Christmas at your local big box store and see them already selling for Easter! When they’re so far ahead of us small business owners, how can we keep up?It's moments like this that can make us feel overwhelmed, lost and behind our competition. But there are ways to stay ahead of the game and feel more in control so that you are prepared for every season! Let's explore how you can keep up with the ever-changing trends and seasons to ensure success for your product-based business.If you always feel like you're trying to catch up, you need a selling cycle. When you’re on a selling cycle you know what to sell and when to sell it without having to think about it. Want a selling cycle template for FREE? Then sign up now and join us for our Best Seller Secrets Challenge which kicks off on Monday, February 13th!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot: https://www.hubspot.com
HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast
2/6/2023 • 22 minutes, 16 seconds
444. Why Action Takers Are Money Makers and Lies You're Telling Yourself
Listen up Product Bosses, it's time to shift your mindset and take action! Our mindset and the way we think can absolutely hold us back from reaching our full potential. But as we dive deeper into the world of entrepreneurship, it's important to remember that the real money makers are the action takers, and if we continue to tell ourselves lies, we are going to get stuck in inaction.It’s crucial that we question the truth behind these thoughts and remember that they are just thoughts. We have the power to choose how we want to feel about them. When you start to get stuck in perfectionism, remind yourself that action is where it’s at. Action brings us more clarity than any amount of thinking can and that’s how you start to shift your mindset.We’re going to go over some of the biggest lies that you might be telling yourself — think of us as the Myth Busters to your subconscious. So let's stop letting our mindset hold us back with lies and start taking the actions necessary to crush our goals!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotLearn how your business can grow better with HubSpot: https://www.hubspot.com
HubSpot Podcast NetworkAnother Bite PodcastBe sure to go listen to Another Bite, hosted by Jon Dick, Jorie Munroe, Leslie Green, and Ariel Boswell here: https://listen.hubspot.com/public/83/Another-Bite-1d93fa5c/1ddb0e2dAnother Bite Podcast
2/2/2023 • 37 minutes, 56 seconds
443. Is It Magic?
Are you tired of looking at other successful businesses and wondering what magic they have? Well, we're here to tell you that there's no magic involved, just strategies and tactics that you can utilize too!We're going to share with you the secret behind the success of businesses like Spanx and It Cosmetics. We'll also be sharing stories from our very own Multi-Stream Machine students who have built million-dollar businesses, some even within their first year of launching. It's time to stop thinking that success is out of reach and start realizing that with the right mindset and staying focused, you can achieve the business of your dreams.So, get ready to break that ceiling and think bigger because we're going to discuss how these students have grown successful businesses and how you can apply these strategies to your own business. And the best part? These strategies can be applied to any business, no matter what industry you're in. Join us and learn how to take control of your own success story!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!The Hotel Sheet by Christina and BenEpisode 366: Growing a Million-Dollar Product Business with Joy and Jane of Ninni Co.Episode 173: From Side Hustle on Etsy to a Booming Family Business with Chelsea Giles of Dome DockConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRMC-E-O SchoolBe sure to go listen to C-E-O School with Suneera Madhani here: https://theceoschool.co/the-podcast/
1/30/2023 • 43 minutes, 45 seconds
442. Staying Focused vs. Chasing Shiny Objects
Many entrepreneurs and creatives understand the struggle of staying focused and not chasing the shiny objects or “shiny” ideas that can be so enticing. With the rise of platforms like Etsy, the mentality of creating all the things for all the people often leads to product-based business owners feeling overwhelmed instead of seeing the success they are striving for.As creative business owners, we know you love to think outside the box and make things with your hands. You are visionaries of big, bright, and beautiful ideas but those big ideas must take focus to build into a sustainable business. That's why we created our Best Seller Secrets Challenge, to help physical product-based business owners, like yourself, find and focus on your best sellers. Staying focused will help you avoid the common pitfalls of chasing shiny objects and help you put more profit back in your pocket.In our FREE workshop series and Best Seller Secrets Challenge, we teach physical product-based business owners how to use their creative superpower to take what’s working, lean into it and avoid chasing after those shiny objects and new ideas, to build a business and life beyond your wildest dreams!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
1/26/2023 • 25 minutes, 48 seconds
441. 5 Ways to Get More Customers
Are you looking to get more customers for your business? Look no further! From making warm calls to building an email list, you can find success in multiple channels. We’re going to discuss five different ways of getting more customers for your business.The traditional way is making cold calls — or as we call them, warm calls — but other options are available as well, such as content, paid ads, partnerships, and collaborations. Collaborations between brands with similar customers can be beneficial for all parties, as well as influencers who can influence other customers. Furthermore, word of mouth is a powerful tool, as it can be more effective than paid ads.By the end of this episode, you’re going to have a better understanding of the different ways to get more customers for your business, as well as how to best utilize them. If you’re looking for more help on your journey to getting customers and making more sales, sign up for our free workshop, The Product Boss’ Guide to Your Best Year Yet.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
1/23/2023 • 29 minutes, 43 seconds
440. Our Top Trend Prediction for 2023
Are you ready to make 2023 your best year yet? This episode will help you get there! We will be discussing our top trends and predictions for this year for product-based business owners.We're giving you advice on how to stay ahead of the trends and focus on creating a great customer experience. We discuss the importance of having an omnichannel presence, how to identify a business's superpower, and how to stay ahead of the trends as they continue to change.We're also offering a free workshop series, the Product Boss's Guide to Your Best Year Yet, to help product-based business owners grow their business and achieve their wildest dreams. By joining the challenge, you will be able to join our live workshops each week. So don't wait, join the workshop series now (as the first one kicks off today!) and let's make 2023 your best year yet! See you at the workshop!P.S. If you want the opportunity to ask Jacqueline and Minna questions about each day’s training AND you want access to the 2023 top trends and predictions booklet plus extended access to the workshop replays and our best promo bundle, then join our VIP experience here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off TODAY so be sure to sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
1/19/2023 • 30 minutes, 59 seconds
439. Why It's Time to Think Bigger
It’s time for a pep talk, friends! If you’re a product-based entrepreneur, chances are you already want something big out of life. But we’re here to challenge you to think even bigger about what’s possible for your life and business — and here’s why!Our outlook on life is shaped by the messages we received as children: Did they teach you to dream big and believe anything was possible, or to live in scarcity and fear that the rug could be pulled out from under you at any moment? You don’t have to continue living with those beliefs! We get to shape our own narratives about what our future holds.Now is the time to think about what is possible and who you can be around to encourage that possibility. And if you need that support, we’re always here for you! Consider us your cheerleaders as you push the boundaries of what you believe you can achieve!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
1/16/2023 • 25 minutes, 27 seconds
438. Burgers, Chicken, and Pancakes
What do burgers, chicken, and pancakes have to do with your product-based business? Other than making you hungry, maybe nothing. But there are some important lessons to be learned from the food industry that do apply to your business — and they’re all about focus.We’re going to talk about why you should become known for something and how you can do that. Even some of your favorite big businesses, they all started off by being known for one major product. Sometimes you think trying more is going to give you a greater chance of finding that one best selling product, but that’s not always the case. We’ll help you find your bestseller so that you can lean into it and easily scale your business because…simplicity scales!You’ll hear the story of Chick-Fil-A, who keeps their product lineup simple despite people asking for more, and has become the biggest fast food chain in the United States, grossing more revenue than McDonald's, Subway, and Starbucks combined. On the other side is the story of IHOP — or should we say IHOB — making the “what, why” decision to enter the burger market when they’ve always been known for pancakes. Besides making you hungry, these stories are going to help you realize the power of finding something that works and becoming known for it.If you need help finding your best seller or figuring out how to leverage your best seller, then be sure to join us for our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet where we will dive into this and so much more. Grab your spot here!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a...
1/12/2023 • 42 minutes, 51 seconds
437. It's Feedback, Not Failure — Don't Take it Personally
Business is going to be full of ups and downs. Whether it’s marketing, sales, social media followings, or business growth…whatever happens, don’t take it personally. Look at everything as an opportunity to learn — it’s feedback, not failure.We always talk about the importance of finding your best seller and leaning into it to scale your small business, but some people don’t even know where to start when it comes to finding their best seller. You don’t have to have it all figured out from the beginning. The first phase of any business, which most business owners try to skip right over, is the test & try stage, where your goal is to experiment and receive feedback. It’s the best way to learn!We’re going to share some tips and strategies on how to take what you learn not as a failure, but as feedback, and how to turn that around and use it to improve your business. We’ll also share how you can start getting intentional about seeking feedback in order to find your bestseller fast.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:C-E-O SchoolBe sure to go listen to C-E-O School with Suneera Madhani here: https://theceoschool.co/the-podcast/ HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
1/9/2023 • 39 minutes, 54 seconds
436. Social Entrepreneurship: How You Can Do Good & Still Live Your Dream Life with Rasheda Weaver
Can a business do social good while still making money? It’s absolutely possible — and we’re gonna show you how!Rasheda Weaver is a professor of entrepreneurship and innovation, having taught over 1000 students globally, and the founder and CEO of Weaver’s Social Enterprise Directory, which celebrates entrepreneurs and organizations making a social impact through their businesses. She has been studying the social impact of businesses and how they can magnify their impact by making more money.We’re going to dive into where you can get started if you want to do social good, the first steps in incorporating social impact models such as giving back or social hiring, and how to be a socially conscious entrepreneur while still living the life of your dreams! Rasheda also discusses all of this in more depth in her first book Social Entrepreneurship (which was recently released!) so be sure to grab your copy!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Click here to grab a copy of Rasheda Weaver’s book, Social EntrepreneurshipLearn more at rashedaweaver.comConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRMC-E-O SchoolBe sure to go listen to C-E-O School with Suneera Madhani here: https://theceoschool.co/the-podcast/
1/5/2023 • 27 minutes, 49 seconds
435. Dive into Word of the Year 2023
You know what they say: New Year, new word! Well, maybe not, but that’s what we’re saying this year as we pick our word of the year for 2023!Every year people tend to set New Year's Resolutions, resolving to improve themselves in some way. While those can have their place, we here at The Product Boss like to choose a word of the year instead. Not only does this free you up to work on self-improvement all year, but it helps to guide your actions year-round instead of giving you a finite goal that, let’s be honest, you’d probably drop by mid-January anyway.We’re going to share what a word of the year is, our process for selecting our words, and some tips on choosing the right word for you and your year. Whatever word you choose, we know this is going to be your year, friend!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRMC-E-O SchoolBe sure to go listen to C-E-O School with Suneera Madhani here: https://theceoschool.co/the-podcast/
1/2/2023 • 36 minutes, 39 seconds
434. Busy Season Wrap-Up: Questions to Ask Yourself
The year is wrapping up, and for most of us the busiest season of the year is already behind us. For many of us, this has been a challenging year, but hopefully one full of growth and good times as well!After busy seasons, it’s so important to audit your business — your launches, promotions, new products, and individual months — and take stock of what worked, what didn’t, and what you’d like to change.We’re going to walk through the questions you should be asking yourself as you do this audit to cover all of your bases, identify what’s working in your business, and create a plan to tackle next year using everything you’ve learned.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRMGoal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal Digger
12/29/2022 • 36 minutes, 52 seconds
433. Insider Tips from Shopify Masters Host Shuang Esther Shan
You know we are big fans of using Shopify for your small business, and now we get to hear from someone whose job is sharing the stories of entrepreneurs who use the platform to thrive. Shuang Esther Shan is the host of the Shopify Masters podcast. She’s a storyteller at Shopify, and is fascinated by how change is created through commerce.We’re gonna hear an insider look at what’s happening at Shopify to help support product bosses around the world. She shares how Shopify assists retailers at point of sale, how to present consistent messaging and presence seamlessly across different channels, advice for simplifying and sharing your message, and the best tools, apps, and strategies for growing on Shopify.We love sharing the stories of business owners both big and small and how they got to where they are today, and that’s just what the Shopify Masters podcast is all about. Listen in for examples of product-based businesses seeing incredible success!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Listen: Shopify MastersWant to try out Shopify yourself? Visit theproductboss.com/shopify to get started!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
12/26/2022 • 33 minutes, 25 seconds
432. From Couture Coffee to Doughnuts to Building a Food Empire with Lin Jerome and Alexandra Lourdes of Cafe Lola
We love sharing inspiring entrepreneurial journeys with you, and this one is a dream! We’re live at Café Lola in Las Vegas, talking with the co-founders Lin Jerome and Alexandra Lourdes, all about how they have grown an unbelievable empire that started with a marketing agency and a dream to own a bright and vibrant coffee shop.We dive into their story, partnership, and dynamic: What inspired this dynamic duo to get into business in the first place, and how that has taken off more than they ever imagined.They also share advice on making the move from your day job to your passion project, the struggles of dealing with and overcoming imposter syndrome, how creating elevated experiences helps you stand out in a crowded market, and how to launch your business to a warm audience using organic marketing.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at ilovecafelola.comFollow Lin on Instagram: @lin_smith_jeromeFollow Alexandra on Instagram: @alexandra_lourdesFollow Café Lola on Instagram: @ilovecafelolaConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
12/22/2022 • 55 minutes, 24 seconds
431. A Quick Way to Make Cash without Having to Make or Ship a Single Thing This Week
We all know the holiday season is the busiest time of year for (most) product bosses! But as you reach your hard stop date, is it time to stop making money, shut down, and enjoy the holidays? What if we told you that you can slow down, celebrate the holidays with your family, and make more money in your business — all without having to fulfill another order? You absolutely can!But wait — how do you keep generating revenue without having to push yourself (or your employees) to make another product or ship another order? The answer, friends, is gift cards!We’ve all been there. You need a last-minute gift or you aren’t sure what to buy someone, but you don’t want it to be something generic or from Amazon. What better than buying a gift card to support a small business? We’re going to share how you can put together a quick and easy last minute offer and marketing message to let customers know that you’re here to help them with their gift-giving needs.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
12/19/2022 • 22 minutes, 23 seconds
430. It's Okay to Cry in Business
You know more than anyone that starting and running a successful business isn’t easy. In fact, things can get so difficult that you may just feel like breaking down into tears. Well, we’re here to tell you if that’s how you feel, it’s totally okay to cry.Not only is it okay, but it’s also necessary. As women, we’re working in a man’s world, which means the challenges we face are even bigger. We don’t have to pretend that it isn’t hard — because it is.Whether they’re happy tears, sad tears, tears of frustration or anxiety or overwhelm or elation, it’s all okay. You’re a human being, and that’s amazing, so let it all out! We’re here for you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:TikTok: @theproductbosspodcastConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM
12/15/2022 • 28 minutes, 14 seconds
429. Slow Seasons and Marketing Budgets | Inner Circle Mastermind Coaching Sessions
Our Product Boss Inner Circle Mastermind is the only way to get direct access to Minna and Jacqueline. While we’ve talked about it on the show before, people always ask: What’s it like inside the Product Boss Inner Circle Mastermind?One of the benefits of being in the Inner Circle Mastermind is the ability to reach out to us in audio messages and receive a response from us, whenever you need us! We’re going to share two different ways we coach our Masterminders in this episode to give you an inside peek at what goes on behind the curtain.You’ll hear from Kristin Carlin, the owner of Rustic Grace, as she looks to what she has to do next in order to grow her business. Then you’ll hear us read a hot-seat question about customer acquisition out loud in one of our mastermind calls to see how it plays out live within the group. See how being surrounded by the right community can move you from stuck to clarified action in just a few minutes!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven-figure business owners to collaborate and discuss high-level strategy with, then check out The Product Boss Inner Circle Mastermind! You’re invited to apply now to join us! Applications are NOW OPEN, but only for a limited time so don’t delay!!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network
12/12/2022 • 28 minutes, 58 seconds
428. What Do America's Richest Self-Made Women Have in Common
Every product boss is a self-made success story in the making! What can we learn from studying the most successful self-made women out there?We’re talking about Forbes ranking of the United States most successful women entrepreneurs, executives, and entertainers. We look at what they all have in common, and what you can learn from their stories to help you succeed in your own entrepreneurial journey. We also hope it’s inspiring to see so many women out there showing what’s possible for any of you.While the women on this list are the cream of the crop, every self-made woman is worth celebrating. If you’re a self-made business owner on your way to world domination, we invite you to join the waitlist for The Product Boss Inner Circle Mastermind — and maybe we’ll see your name on this list next year!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network
12/8/2022 • 30 minutes, 20 seconds
427. Shop Small with Us in the Shop 1 in 5 Directory
It’s the holiday shopping season! And as small business owners, we thought it would be fun to put some good karma out into the world and shop our small business shopping directory. Let’s switch gears from business owner to consumer and help support other small businesses just like yours!One of the easiest ways to shop is by recommendation, so whether you’re working hard in your business or taking a moment to relax with some pumpkin pie, we’re going to share some of our favorite brands and products to make things even easier for you.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Yours Truly Gift & Flower ShoppeRosebud's TeesEllen HutsonPretty InappropriateGlass Ladder & Co.Vana Chupp StudioBlooming Botanicals HempBlue Moon BakeryThe Naked CupcakeChuco RelicDomeDockDallas Caramel CompanyCardinal Rule PressExplore hundreds of other small businesses in our Shop 1 in 5 Directory! Happy shopping!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast NetworkGoal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal Digger
12/5/2022 • 24 minutes, 56 seconds
426. Produce More Organic Content with Ali Kriegsman
Growing a business is hard. There are a million and one things you could be doing to grow your business, but when you can’t do everything, how do you know the right thing? While there’s no one-size-fits-all approach to growth, there are some frameworks you can follow to pick the things that are going to compound and drive growth for your business.Ali Kriegsman is the Co-Founder and COO of Bulletin, a wholesale B2B marketplace that was recently acquired by Emerald. She has previously graced us with her presence on the Product Boss Podcast before, where she shared the stories of small businesses as they embark on the journey to build big empires.Ali was recently kind enough once again to speak to our Product Boss Inner Circle Mastermind group where we have expert guests come in once a month and share their advice. Her conversation was so valuable that we wanted to bring a portion of it straight to YOU! In this episode, she talks about scrappy, real growth and affordable, tested tactics to grow your brand through creating more organic content, which is just one of her five frameworks for growth.If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Read: How to Build a Goddamn Empirealikriegsman.comInstagram: @alikriegsHow to Build a Goddamn Empire with Ali Kriegsman Co-Founder of BulletinIf you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!Connect:Website: <a href="https://www.theproductboss.com/" rel="noopener noreferrer"...
12/1/2022 • 22 minutes, 35 seconds
425. Creative Genius - A Keynote for our Mastermind Retreat
If you’re running a business, you possess creative genius. Sometimes after being in the weeds for too long we start to lose track of that genius. As we head into 2023, it’s time to take your business to the next level and remember why you started in the first place!A lot of us forget the creative genius we have that helped us start our business. Even when your business is doing great, it can be easy to lose track of your “why” and what sets you apart from the competition. As your business grows, it’s more important than ever to dig deep into your purpose and your creative passions to move forward and we want to help you do that!You’re going to hear our Creative Genius keynote training we gave at our Product Boss Mastermind Retreat. We discuss unfair advantages, your secret sauce, marketing and how all of this relates to your creative genius! Plus if you’re running a multiple six-figure to multi-million dollar business and looking for a group of industry-leading Product Bosses to connect and thrive with, we’re taking applications for the Product Boss Inner Circle Mastermind! To apply, visit here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’ve reached the $300k+ to multi-million dollar stage in your business and you’re looking for support as you navigate this level, then we invite you to apply to The Product Boss Inner Circle Mastermind! This is the place for high-level strategy and collaboration so you can connect with other product-based business owners who get it and are going where you’re going. Spots are limited so don’t delay! You can apply here.Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM
11/28/2022 • 58 minutes, 11 seconds
424. Leaving a Legacy-ish: An interview with our kids
Happy Thanksgiving! We are so incredibly grateful for you, our listeners, which is why we are excited to share this very special episode with you!Building a business isn’t easy, and your “why” has to be bigger than yourself and just making money. Many Product Bosses out there are building a business to create a legacy for their children. That’s why, for this special episode of the podcast, we’re interviewing some guests near and dear to our hearts: Our own kids!Oftentimes, we can lose sight of how involved our kids are in our businesses. This was a fun opportunity to teach them a bit more about what we do, find out what they think we do, explain why we do what we do and share what we are thankful for! For you, we hope this acts as a fun, inspiring, and motivational chat to help you reflect on what you want your business legacy to be.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM
11/24/2022 • 59 minutes, 6 seconds
423. A Pep Talk To Get You Through Black Friday / Cyber Week
How are you feeling going into the holiday season? Are you feeling confident and ready for your best year ever, or has the stress and overwhelm left you needing a pick-me-up? Your personal motivational coaches are here to give you a pick-me-up, put some pep back into your step and the drive back into your business!Whether you’re the kind of product boss that needs this pep talk because things aren’t turning out the way you had hoped, or you’re feeling super overwhelmed, we’re here to help you get the most out of the holidays and feel confident and capable throughout.We don’t just stop at motivation, though! We’re offering practical tips on how to reduce the feelings of overwhelm, take care of yourself, and move more off your plate, during your busiest time of year. Remember, we’re in this together. We want you to succeed, and we know you can! There’s room at the top for all of us!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast NetworkHubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM
11/21/2022 • 33 minutes, 46 seconds
422. Steal This Black Friday Promotional Schedule
Black Friday is one of the biggest days of the year for most businesses, and with that comes a lot of complications. When do you start building hype, how do you promote, and where should you be showing up? It’s a lot to think about — so we want to make it super simple for you and give you a promotional calendar you can steal and use yourself.We’re walking you through exactly what to do for your Black Friday promotion: How many emails to send, what you should say, when you should send them, and even providing a case study from a product-based business. We’re also going to show you ways to take things to the next level and get the most out of your holiday promotions!You can use this calendar just as it is, but there’s also one thing you can do to take it to the next level! Every business is different, and what we want is to see you test and try, customizing this to your business, your customers, and your schedule. By applying some strategy to this, you can have a successful Black Friday without (at least some of) the added stress.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRMHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network
11/17/2022 • 36 minutes, 1 second
421. #1 Reason Why People Don't Complete Their Purchases During the Holidays
On a customer’s journey, there is a lot of decision making: What to buy, where to get it from, how much are they willing to pay – the decisions are endless! So what happens when a customer has said “yes” to you every stop along the way, but they stop short of hitting that final purchase button and abandon their cart because you’re charging for shipping?The customer experience is full of moments of indecision, and your job as a Product Boss is to remove as many of those moments as you can and create a shopping experience that’s as smooth as possible. And nothing makes a potential customer abandon their cart faster than seeing extra costs at checkout, like shipping!Shipping is the #1 reason why customers change their mind at checkout, so what can you do to ensure they complete their purchase? We’re sharing our best strategies with you to ensure your customers click that purchase button.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRMHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network
11/14/2022 • 24 minutes, 28 seconds
420. Discover the Customer that is 9x More Likely to Buy From You Right Now
Finding new customers can be tough, but what if we told you that your existing customers are actually who you should be focusing on right now?Studies show that repeat customers not only usually spend more than 30% more, but they are also more likely to continue buying from you! On today’s episode, we talk about repeat customers—how to make sure your current customers stick with you, clever ways to capture your customers’ attention, and ways to (re)connect with your customers after they’ve made a purchase.As always, share your ideas and wins with us at @theproductboss on Instagram. We can’t wait to celebrate with you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss—Mentioned in this episode:HubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRMHubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast Network
11/10/2022 • 23 minutes, 29 seconds
419. Listen for a Quick Cash Injection Idea using IG Stories
Stories can be a very underutilized portion of social media, especially on IG. When you’re trying to boost your sales, it can leave you guessing as to how to use them properly! Luckily, we’ve got a trick that will help you not only fill those stories, but also help you make more sales! Here’s a strategy we are seeing our students use—and the best part is that it doesn’t matter how many Instagram followers you have.This strategy is what we call “story sales”—a great way to keep your customers engaged and buying. The basic idea is this: post a sequence of photos in order for you to sell your goods on your Instagram stories. Include your prices and show what is available and accessible to your customers. Since stories only stay up for 24 hours, sometimes you need to repost the photos, but that’s pretty much it! There are a few reasons this works–one is that idea of a “scarcity mindset”. Your potential customers will worry that inventory is dwindling or the sale’s timer is running out, and it may just push them over the fence to make that purchase.This can be a great system for those who don’t want to show their face, for someone looking to get a bit of a cash injection for the holidays, or just someone wanting to experiment with some different tactics (after all, nobody can see what happens behind the closed doors of your DMs!) Try it out—it may just be the perfect strategy for your business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss-----------------------------------------Mentioned in this episode:HubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast NetworkHubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM
11/7/2022 • 16 minutes, 49 seconds
418. 17-Year Overnight Success with Katy Mimari of Caden Lane
We’ve all seen those businesses that seemingly come out of nowhere, and before you know it they’re making the news and raking in millions of dollars. But just because you’ve only just heard of them doesn’t mean they’re an overnight success—you’re just not seeing the years of work that came before.Katy Mimari is the founder and CEO of Caden Lane, a direct-to-consumer baby product brand, and it is incredible what she’s built this company into all by herself. While she now has an amazing team behind her she worked solo for years, and now the company is very close to earning nine figures.She shares stories and gives advice from her own personal experiences around:Why businesses should not hire early onCreating an unforgettable experience with your productWhat she’d do differently if she started a business todayBeing open to the organic evolution of your businessFeeling the fear and doing it anywaysFrom feeling the rush of a single online order to making more in a day than you used to in a year makes for quite the journey, and it doesn’t necessarily happen overnight. But if you have patience, take controlled risks, and keep pushing forward, it’s possible for all of you out there to achieve this as well!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at cadenlane.comListen to I'm That MomWant to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss-----------------------------------Mentioned in this episode:HubSpot Podcast NetworkListen to The Product Boss and more shows like us on the HubSpot Podcast NetworkHubSpot Podcast NetworkHubSpot CRMLearn how your business can grow better with HubSpotHubSpot CRM
11/3/2022 • 1 hour, 4 minutes, 9 seconds
417. A Penny Saved is a Penny Earned
A lot of times, when it comes to the Holidays, we’re all about how to make more money: driving revenue, making sales, and bringing in more customers. But today we’re going to talk about how to make money in a different way—by actually saving money.SO many of you have asked us where can I save money AND how can I save money which is why we created this mini-course called $2k in 30 Days to help you make AND save money right now in your business!. One of the biggest ways you can save money this holiday season: cutting out what doesn’t matter.We always say you should do what it takes to stand out in your business, whether that means fun packaging, bonuses, or freebies. But if you’re doing those things, you have to do them with purpose. It’s important to find out what’s actually making an impact and bringing in customers but then making sure that you’re also cutting out anything else. We’re going to share some examples of businesses putting time, money, and effort into the wrong things—and how freeing it was to let them go!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Does your business need a quick cash injection? You may have extra cash hidden in plain sight, and we want to help you discover it! We’ve packaged our best tips, tricks, and strategies to save AND earn $2k in 30 Days.Want to make sure your business is holiday ready? Be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductboss
10/31/2022 • 21 minutes, 6 seconds
416. Creating Your 6 Pillars of Wealth with Patrice Washington
Patrice Washington is known as the Money Maven. She’s an investor in Lite Pink, a fully female-funded product business. She spoke at the founder of Lite Pink Lori Harder’s home about how people can define their wealth and bring purpose to their lives and their business.She learned, through her own financial journey of building a 7-figure business straight out of college, that building and running a business won’t provide happiness if you’re having to sacrifice your health and well-being in the process. She also learned that in order to redefine your wealth, you have to redefine parts of yourself. That’s how she came up with her Six Pillars of Wealth.Patrice defines the Six Pillars of Wealth as:Fit: the importance of being mentally and physically fitPeople: creating relationships that matterSpace: setting up your life to support youFaith: believing in something greaterWork: living your life’s purposeMoney: achieving the abundance that you desireWe do a deep dive into how leading your life from these pillars is what builds true wealth, and how you can level up these six aspects of your life.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Purpose Challenge at https://www.theproductboss.com/purposeFollow on Instagram: @seekwisdompcwRead: Redefine Wealth for YourselfWant to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/27/2022 • 46 minutes, 52 seconds
415. [Minna-sode] My Best 10-Minute Tip for this Holiday Season
In this Minna-sode, Minna gives you her best holiday hot tip that’s going to help you this holiday season: Try it again.When we’re trying things in our business, we’re constantly testing out new and different strategies. Every time you try something new you’re learning and gathering more data about your products and customers, but we rarely take what we learn and apply them to the things we’ve done in the past.Whether your business is at a different level or you're just a different person now than you were before, you are bound to see different results when you look back on what you’ve done, give it a tweak, and try again.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!If you’re wanting access to new strategies to expand your toolbox this holiday season, all while receiving the support of an incredible community of product-based business owners, then join the M$M waitlist today!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/24/2022 • 14 minutes, 34 seconds
414. Where Are They Now?
We are SO proud of our Multi-Stream Machine students! So many of them have had major wins and transformed their lives and their businesses, and we want to share some of those stories with you—specifically the journey of where they came from to where they are today!We’re going to look at Annika of HeyMavens!, who used the money she earned from MSM to pay for IVF and be able to have her baby, and also used the lessons she learned to help her team operate the business seamlessly during her maternity leave. We also spotlight Jelena of Buckaroo Bling and everything she’s been able to accomplish since joining MSM. And third, we take a look back at Emily of Mama Bear Bakery, who used the confidence she gained from MSM to create a plan for her business to be able to take that next step forward.Whatever size business you have, whatever market you’re in, the strategies you learn in MSM will help you find your path to profit. You’re a scrappy, creative entrepreneur. This path is not for everyone, but we know that you can make it happen. And if you need support along the way, we’re here to help!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Female Founder: Put on Your Big Girl Panties and Show Up Live Annika Benitz Chaloff of Hey Mavens!Buckaroobling.comReady to take your business to the next level by improving your systems, visibility and increasing your sales? Then sign up now for the Multi-Stream Machine waitlist so that you can be notified the next time doors open! We can’t wait to share your success with you!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/20/2022 • 29 minutes, 54 seconds
413. When You Only Have a Couple of Seconds to Get Your Customers to Buy, What Do You Do?
Your potential customers make a decision on whether or not to buy from you in a matter of seconds. In the age of TikTok and Reels, the amount of time you can really grab someone’s attention is only getting shorter, which is why the first 7 seconds are the most important.How do you get potential customers to engage with your content? You have to connect to them on an emotional level. Whether you’re selling jewelry, stickers, or candles, there’s a story you can tell that is going to make that connection happen—and we’re sharing how!Learning how to write product descriptions that sell is a skill set that will benefit you for a lifetime—and you can apply that skill across the board in everything you do. If you’re ready to learn this and so much more, click here and sign up for the waitlist today.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/17/2022 • 21 minutes, 35 seconds
412. If Social Media is Not Working for You, Use it For This Instead
What do you do if social media is just not working out for you? Sometimes it feels like the algorithms are programmed to work against us instead of for us. If that’s how you feel, we’re going to tell you what to do instead.You’re not alone. Instagram, Facebook, whatever your preferred platform of social media, the same thing is happening: The same old tactics just aren’t working like they used to. We’re going to share how you can change your approach to social media so that you start tracking the right metrics, striving towards goals that move the needle, and most importantly saving you time in your busy schedule.Learn all of this in our signature course, Multi-Stream Machine, which also includes 24 tested and easy ways to grow your email list, 29 ways to make $2k in just 30 days, and so much more. If you’re ready to sign up now, head to multistreammachine.com.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/13/2022 • 23 minutes, 41 seconds
411. $2k in 30 Days
Who wouldn’t love a cash injection of $2k into their business over the next 30 days? Thankfully, it’s possible—and we’re gonna share some ways you can make it happen!We’ve seen so many ways that people can make money, both through our own businesses and the hundreds of product-based entrepreneurs we’ve worked with. We know that you can make this happen, we’ve seen it again and again, and we want to make it happen for YOU.Best of all, these ideas—29 in total—are an added bonus to our signature program, Multi-Stream Machine! We break each one down into actionable steps, as well as examples of how other students have done it. If you’re interested, head here to join the waitlist. You can do it, we believe in you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/10/2022 • 19 minutes, 32 seconds
410. Re-Air: I'm Not Really a Waitress with Suzi Weiss-Fischmann, Co-Founder of OPI
We’re revisiting one of our favorite podcast episodes from back in 2019, where we had an amazing interview with Suzi Weiss-Fischmann, the Co-Founder of OPI, as she shared how she took over the beauty industry “one color at a time.” While the world felt like a different place back then, all of Suzi’s valuable lessons are still as important as ever!In her book “I'm Not Really a Waitress,” Suzi shares her life’s journey from being a young girl in communist Hungary to redefining a segment of the beauty industry by staying focused on her customer’s needs and her ability to pivot when opportunities take you off of the expected course. It’s a fascinating story that’s as powerful today as it was then.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Suzi’s website: 1stladyofcolors.comFollow Suzi on Instagram: @1stladyofcolorsRead: I'm Not Really a WaitressNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/6/2022 • 42 minutes, 7 seconds
409. Pitch Yourself & Get Results Using Gloria Chou’s CPR Method
Have you ever asked yourself: How do I pitch myself? How do I get into gift guides? How do I get PR without having to hire a dedicated publicist? None of those are easy questions, but thankfully there are answers—and we know just who can give ‘em to us!Meet Gloria Chou, the unofficial hype woman for your business! She is a PR mentor and award-winning pitch writer who teaches early stage founders and business owners how to hack their PR with her proprietary three-step CPR pitching method. She’s helped thousands of bootstrapped small businesses make over a combined one billion organic views from outlets such as Vogue, New York Times, Fast Company, Forbes, and more.She shares the story of her transition from former US diplomat to PR professional, how she developed a methodology for how people can learn to pitch themselves, and her CPR pitching method: Credibility, Point of view, and Relevance.If you want to learn more about her method and how to incorporate it into your business marketing plan, sign up for Gloria’s FREE PR Secrets Masterclass.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:gloriachoupr.comInstagram: @gloriachouprListen: Small Business PR PodcastDM “Product Boss” to @gloriachoupr on Instagram to get a free podcast pitching templateNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
10/3/2022 • 36 minutes, 41 seconds
408. Can We Coach You Through the Holiday Season?
Guess what, Product Bosses: we are looking for a small group of product-based business owners who would like to be coached by us. And not only that, but this may be the last time that we offer coaching in this capacity without joining the Mastermind.We’ve been focused a lot on making more sales, which makes sense, right? Sales are crucial to any business. But what happens when you’re at the point where you’re actually dreading more sales because you’re so overwhelmed? At some point every entrepreneur needs to transition into being the boss of their business. We know it can be hard to take the time to slow down and figure out the steps you need to take to get your business to that next level, but it’s crucial. That’s why we’re here to support you!This is also where the Product Biz Accelerator comes in. It’s our group coaching program designed for product-based business owners who are looking to accelerate the growth of their business without being the bottleneck, without feeling stuck, and who want to work on the foundational aspects of their business to make it run like a well-oiled machine!We teach you how to:Figure out your money mindsetIncrease your profitRefine your brand and create your secret sauceFind your ideal product lineupDelegate your roles, become a boss, and build your teamThis is the last time we’re going to offer group coaching live with the two of us. If this episode resonated with you and described how you’re feeling in your business, then check out the Product Biz Accelerator at theproductboss.com/fasttrack.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the fastest way to accelerate the growth of your business at The Product Biz Accelerator!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/29/2022 • 21 minutes, 23 seconds
407. Re-Air: Bosses & Breakfast: How to Become a Full-Time Product Boss
Setting goals to pay yourself from your business is a crucial step to turning your side-hustle into a full-time business. During a previous episode of Bosses & Breakfast, we discussed the importance of setting financial goals you should aim for before figuring out the steps to get there. From taking a closer look at your daily expenses to re-investing to further your path, we share the secrets of how to become a full-time product boss – and earn the salary you deserve! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/26/2022 • 24 minutes, 35 seconds
406. Re-Air: Create Your Inevitable Success
Entrepreneurship comes in many different forms and everyone has their own personal definition. Some things that are entrepreneurial you can’t learn from a textbook, rather it is an innate mindset and it is truly hard work.Learning to be resourceful and resilient throughout your entrepreneurial journey is not a set formula you can use. To truly lean into a business mindset, you need to know how to get out of your own way and be ready to get up and keep going when obstacles arise. We’ve done it (multiple times), and we’ve helped thousands uplevel their mindset to meet – or even exceed – their business goals. Tune in to learn about how our community can help you unleash your inevitable potential!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/22/2022 • 30 minutes, 22 seconds
405. How to Generate Consistent Revenue Year-Round Series Part 3
🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------> here so set yourself up for this holiday season and beyond in your systems, visibility and sales!We’re wrapping up our series on how to generate consistent revenue year-round with what’s likely our favorite: sales! We want to help you change your life, be profitable, and do everything you dream of.Sales is the catalyst for growth—without sales, your business isn’t going anywhere. In order to get more sales, you have to create more opportunities for sales across different streams of revenue. We know that your bestsellers can compound your growth like a snowball if you just make them available in more places.We want to help you:Optimize where you sellOptimize your websiteLeverage multiple platformsGrow your email listShow up in person…and more!Now is the time to level up your business with systems, visibility, and sales by joining our Multi-Stream Machine program! Today is the final day to join in for 2022, so if you want to build a consistent, profitable, revenue-generating business without the stress and overwhelm, come join us here!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors to our signature course, Multi-Stream Machine, are slamming shut TODAY for the final time in 2022!! If you have been considering joining, now is the time to dive in! You can join here. We can't wait to see you inside!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/20/2022 • 38 minutes, 22 seconds
404. How to Generate Consistent Revenue Year-Round Series Part 2
🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------> here so set yourself up for this holiday season and beyond in your systems, visibility and sales!With the holidays coming up, many of you are expecting your biggest sales of the year. We love to see it! But we want even more for you: to see consistent sales and growth year-round. Even better, we want you to generate profit because that’s what allows your business to truly grow. To do that, all you have to do is use our framework of systems, visibility, and sales.In the first part of our series on generating consistent revenue, we went over systems and the main areas you can focus on to build a solid foundation. Today, we’re going to take things a step further and start building on top of that foundation—by focusing on visibility to help you make more sales!We’re going to share our formula for improving visibility, …, and share stories of the results other members of Multi-Stream Machine have seen—and how you can get those same results! Tomorrow, in the third and final part of this series, we’ll talk all about turning that visibility into sales!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors to our signature course, Multi-Stream Machine, are about to slam shut for the final time in 2022!! If you have been considering joining, now is the time to dive in! You can join here. We can't wait to see you inside!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/19/2022 • 35 minutes, 17 seconds
403. How to Generate Consistent Revenue Year-Round Series Part 1
🚨 MULTI-STREAM MACHINE doors close TODAY Tuesday, Sept 20th at 7pm Eastern. Make sure to join the M$M Fall Class of 2022 ------> here so set yourself up for this holiday season and beyond in your systems, visibility and sales!Yes, doors for Multi-Stream Machine, our signature course that's going to help you build a profitable business, are open for the LAST time for 2022! When you start taking action, you create a snowball effect. Now is the time to start rolling that snowball until you have a full-on snowman of sales by this holiday season! And once we roll into 2023, your snowball isn’t about to melt—it will just keep getting bigger.These next 3 episodes are going to focus on the framework for making simple tweaks that are going to make you more money quickly, starting with making sure your systems are in place. Systems are the foundation of your business. No matter how fast your business is growing, if your systems aren’t solid then you’ll be holding yourself back.There are four key areas that create the foundation of product-based businesses:Pricing,photos,inventory, andshipping.We’re also going to share how several of our students have used the techniques taught in Multi-Stream Machine to strengthen and improve their systems so that they can continue to grow and scale their business! If you’re ready to dive into Multi-Stream Machine, click here to sign up now. But hurry because doors are only open for a very limited time. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors are NOW OPEN for our highly anticipated course, Multi-Stream Machine but only for for a very limited time. Text MSM to +1 (917) 636 - 7609 with any questions you have or sign up now!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: <a...
9/15/2022 • 33 minutes, 53 seconds
402. RYHP Day 1: Discover Your Untapped Opportunities + Important Holiday Dates
We’re bringing you behind-the-scenes of Day One of our biggest challenge of the year, the Rock Your Holiday Promotions Challenge! Thousands of students have been through this free challenge to help build their promotions for the holiday season to skyrocket their sales.After this five-day challenge, you will have not only a plan to get through this holiday season but a clear strategy on how to approach 2023 and make your business profitable and revenue-generating year-round.We share:The #1 mistake most product businesses make,how you can make an additional $2k in revenue in one week,digging into and identifying your best-sellers,…and more!If you found this valuable, there’s still time to sign up for all five days of our free Rock Your Holiday Promotions Challenge. Click here to sign up and join us so that you can avoid the holiday overwhelm!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The doors are opening one last time this year to Multi-Stream Machine! This is the last time doors will be open for 2022 and you don’t want to miss out on any of the incredible bonuses we will be giving away so make sure you sign up for the waitlist to be the first to know when doors open! Join the waitlist here.Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/12/2022 • 57 minutes, 21 seconds
401. Why Balancing Biz and Your Personal Life is a Lie and Why We Call It The Blend
How many times have you heard "it's all about balance" or you need to learn "how to juggle it all"? Well balancing is for gymnasts and juggling is for the circus! We believe in the Blend. Join us for a live recording of our new morning show called Bosses and the Blend (formerly known as Bosses & Breakfast)!In this episode we share how we try to live our lives by blending personal and business.The blend is:Selling your products live and then your kids walk inMaking your products on the kitchen table while making dinner for your familyGetting a morning walk in while listening to your favorite biz podcastThe blend is different for each of us- it may even look different day to day. But the idea of balancing it all or juggling it all does not feel good because ultimately a ball will drop or we may fall.But the blend- it is like your favorite smoothie- sometimes messy but deliciously made to your exact tastes!Oh and if you have not heard yet, our biggest challenge of the year is here: Rock Your Holiday Promotions!We have an extra special FREE 5-day live training coming to you September 12th - 16th. Each day we will be teaching you LIVE for an hour long training FREE. Our challenge is perfect for you if:You want to avoid the holiday overwhelm of creating promotions last minute.You want to start the snowball of sales, even if your business is just starting.You want to create holiday promotions that grab your customer’s attention and hit them at the right time.You want to take advantage of the biggest buying time of year and cushion your business bottom line.You would love the accountability of fellow product business owners tackling their holiday promotions at the same time as you.Let’s create your revenue-building Holiday Promotions in just five days so that you skyrocket your sales!Sign Up for Free HEREResources:Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/8/2022 • 52 minutes, 17 seconds
400. If I Had to Start Over
Happy P-Day—It’s celebration time! Not only is it our 400th episode of The Product Boss Podcast, but we are also hitting our 3 millionth download. Whether you’ve been along with us for the whole ride or you’re just joining in today, thank you for an incredible journey—but don’t worry, we’re just getting started!What better way to commemorate a milestone like this than to look back on how it all started. No, not the podcast, but our businesses: what would we do if we were to start it all over?We’re going to share a brief overview of our history in the product-based business space, some of the biggest mistakes we’ve made along the way and what we’ve learned from them, and the things that we wouldn’t change for the world.If nothing else, we hope this trip down memory lane reminds you that you can make mistakes, you’re going in the right direction, and as long as you’re willing to change, pivot, learn, and grow, you’ll figure it all out along the way.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up here.Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/5/2022 • 1 hour, 14 minutes, 32 seconds
399. This One Method Could Help You Hit $100,000
In all the businesses we’ve grown and the 50k+ students we’ve worked with across courses, challenges, and masterminds, we’ve noticed an incredible method for helping them scale from getting from $0 to $100k in revenue—which we call our Best Seller Staircase.Whatever your financial goal is, you can apply these principles to your business to reach what feels comfortable to you.You’re going to discover how to:apply the 80/20 rule to your business and your products,streamlining and scaling your pricing effectively, anddiversifying your marketing and sales channels.If you follow this method, you can grow your business quickly and with more ease to $100k and beyond. This is a hard journey on your own, which is why we offer so many free workshops so that you always have support.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Grab the Best Seller Staircase here!Don’t wait until the last minute to think about your Holiday promotion plans! Successful product bosses know that you need to prepare your sales now to reap the rewards. Sign up at rockyourholidaypromotions.com.Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
9/1/2022 • 35 minutes, 54 seconds
398. Business Can Be Easy
You don’t always have to work harder to see increased results in your business—sometimes, you just need to work a little smarter.Business can actually be easy if you let it and if you put the right strategy behind it. Whether you’re building your business up with a full-time job, as a full-time parent, or as a student, this doesn’t have to be crushing. And if you’re already a product boss and you’re looking to push things to the next level but you’re worried about putting in more time and more effort, you can rest easy. We’re going to help you do this in a smart, strategic way that makes things easier.We’re going to talk about:Looking at what’s already working (in products, marketing, and sales channels) and leaning into it,how to test, try, and use data to inform your decisions, andtaking focused action on what actually moves the needle.When you see the results come and you feel that ease, you realize how much better off this approach is than doing all the things for all the people and driving yourself into the ground only to be disappointed by the results.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3-part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/29/2022 • 27 minutes, 12 seconds
397. What's Working and Not Working Right Now
In our Multi-Stream Machine community, Brooke of b.e happi asked a great question: “What’s working (and not working) right now in your business?” And that simple but fantastic question received almost 100 responses. We wanted to give you an overview of what’s working and what’s not for other product-based businesses like yours to inspire ideas to try—or avoid—in your own business.What’s not working:InstagramSocial media as a wholeInstagram and Facebook adsWholesale online platformsWhat is working:Cold-callingLocal eventsEmailsTikTokIn Multi-Stream Machine we talk about all of the timeless strategies that are working so that, as these trends continue to shift and evolve, you will understand what you have to focus on and what’s most important for your business's success. When you know your options, you’re able to take advantage of whatever opportunities come up. Visit https://www.multistreammachine.com/waitlist to find out more and join the waitlist to know when doors open again!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3-part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/25/2022 • 44 minutes, 20 seconds
396. The #1 Strategy to Finish 2022 Strong
The last few years have not been easy on anyone, whether we’re talking personally or in your business. As your online business coaches, we’ve been paying attention to trends early, thinking ahead, and trying to guide our community through a period of intense change and uncertainty.We are going to share the #1 strategy that we’re seeing and using to finish out 2022 strong and carry that momentum into 2023, which is: diversification. It is the main thing that is going to keep your business thriving and growing instead of hitting a road block and floundering.We know that diversification is hard when you’re a small business—I mean, you can’t be all over the place, right? That’s why we want you to identify and lean into your best-sellers while diversifying your marketing channels and your sales channels.If you want to learn more of the details on how to identify best sellers, diversifying your marketing, and hear incredible stories from entrepreneurs like you that have made it happen, sign up for our free 3 part workshop, The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/22/2022 • 25 minutes, 59 seconds
395. What You Should REALLY Be Doing About the Recession this Holiday Season
As business owners, we know that running a business can be risky even in the best of times. With recession being a buzzword on the lips and minds of many right now, we want to assure you that there is a path forward and your business can still grow and thrive—even if the economy declines.As scary as it might seem, we know that these things are only temporary and that by taking the right steps to prepare you can get through it in one piece. In order to help you make those preparations, we’re going to talk about:Diversifying your income and sales channels,saving money where it matters, andstrategically spending money to solidify your business.Being proactive is always better than being reactive, so start putting these principles into practice today and feel confident in knowing that you’re future-proofing your business for whatever the world throws at you. We believe in you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/18/2022 • 43 minutes, 26 seconds
394. Re-Air: Tapping into In-Person Markets with Stacy Kramer of Atelieh
There is a path to profit for each product entrepreneur. In this re-aired episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business how you want.Stacy Kramer is a maker and started selling handmade crochet plushies last September and hasn’t looked back since. After joining Multi-Stream Machine (our signature course), she was able to hone in and identify her best-sellers and has perfected her marketing and sales strategy. At the time of this episode, she had made $3k in 90 days and had made a potential deal to have her product in a Hallmark store.Tune in to find out how she transformed her business with us in just 90 days and made her investment back from purchasing Multi-Stream Machine in only 10 weeks!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: atelieh.caInstagram: @atelieh.crochetWe’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/15/2022 • 44 minutes, 4 seconds
393. It is Possible to Enjoy Your Holiday Season and Crush it in Business, Here’s How
We are just about 100 days away from the Holiday season, believe it or not! Does that stress you out?We know the Holidays can be busy and hectic, but 100 days is plenty of time to prepare and make sure you’re ready to crush it in your business—all while still being able to enjoy the Holidays yourself. We’re going to help you pre-plan so that you feel as prepared as you can.When it comes to getting ready for the Holidays, there are three main things that are important to prepare for:Time: We all have a limited amount of time every day; you need to be clear about how much time you want to spend on your business, and how much you want to spend with your family. If you don’t prepare for this beforehand, you’re going to find more time than you’d like going right into your business.Scaling: Being busier can mean more work, but not if you scale properly. Going back to the focus on time, you’ll want to figure out how you can get more work done without eating up all of your time.Focus: When you’re clear on what you want to accomplish in your business, it becomes easier to make time for those things that really matter.We go over all of this and more in The Product Boss’ Guide to Getting Holiday-Ready. And best of all: it’s free! If you’re feeling the stress now but you’d rather feel ease when the Holidays arrive, sign up for this exclusive workshop to get prepared for the busiest time of year.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/11/2022 • 38 minutes, 55 seconds
392. Re-Air: Growing on Etsy and Beyond with Rachel Dunn of Rachel Dunn Jewelry
There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business the way you want to.When Rachel Dunn struggled to sell her handmade jewelry in 2018 and 2019, she didn’t give up. Instead, she invested in building a support network that could cheer her on as she juggled being a mom with a full-time job. Since joining the Multi-Machine Stream commiunity, she found the answers and tools to build her business. Now, she’s hit 1000 orders on Etsy and is growing her sales platforms. Her order requests went up 83% this year, and she is aiming to make $52k next year – and this is her side hustle!Tune in to get inspired from Rachel and questions we answer from the community.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Etsy: etsy.com/shop/racheldunnjewelryInstagram: @racheldunnjewelryWe’re sharing some of the biggest tips and tricks on how to prepare yourself and your business so you can 2x your sales WITHOUT 2xing your effort. Plus with talks of a down economy, we want to make sure that you feel confident and prepared to push through…no matter what! Then be sure to sign up now for our FREE 3 part workshop series: The Product Boss’ Guide to Getting Holiday Ready and Recession Proofing Your Business!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/8/2022 • 1 hour, 11 minutes, 31 seconds
391. Success Strategies for Going from Side-Hustle to Full-Time Business
So many Product Bosses out there are working a full-time job in addition to running their product-based business—putting in all of the hours. But we don’t think it’s a stretch to say the goal is to take your side-hustle and make it full-time.We’re going to share some of the success strategies you can use right now to go from side-hustle to full-time business that students of our Multi-Stream Machine program have used, as well as examples from our own lives.Our four strategies for going full-time are:Knowing how much you need to make to feel comfortable leaving your job,setting a timeline for hitting your goals,buying back your time with delegation and knowledge acquisition, andhaving a commitment to your goal.When you put all of these into place, what you get is a realistic plan for achieving your goals, the confidence to get it done, and an attitude that will allow you to take massive action towards making it a reality.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:No idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season! Connect:Website: theproductboss.comInstagram: @theproductboss
8/4/2022 • 45 minutes, 31 seconds
390. How Highlighting Overlooked Holidays Created a Thriving Business with Sarah Gulfraz of Peacock Supplies
For this Small Biz Founders episode, Masterminder Sarah Gulfraz comes to us all the way from across the pond—that’s England, FYI—where she runs Peacock Supplies as founder. Peacock Supplies offers party and gift supplies specializing in multicultural and multi faith celebrations. They sell both to stock international retailers, independent stockers around the world and direct to consumer.It’s pretty common to see Christmas, Easter, and many of the predominant faith-based holidays represented and celebrated throughout the world, but for anyone who falls outside of that religion, they may not see their holidays represented at all—at least not with the same amount of energy and excitement.We talk about:Sarah’s entrepreneurial influences,how her early work experiences shaped her for business, andwhere she gets her drive to always be innovating.Many of the best business ideas come from meeting a need that you have. Sarah wanted to address a problem she noticed when trying to get her kids as invested in her personal holidays as they were with the mainstream ones, and now she provides that to people around the world.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:peacocksupplies.comInstagram: @peacocksuppliesNo idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
8/1/2022 • 30 minutes, 27 seconds
389. Here's Why Profit Matters More Than Anything Right Now
Profit is always an important part of your business. Without it, you may not be running a business at all. And while growth and scaling are great to focus on, when there’s economic uncertainty—and periods of uncertainty are totally normal—profitability is going to take precedence over revenue.We’re going to share three reasons why profit is more important than anything else right now, including:Why increasing profit can be easier than increasing revenue,how revenue is about doing more while profitability is about doing more with less, andwhy profit is necessary for making your business sustainable.We dive into these topics and more while helping you see ways you can look at your business and make more profit without having to work harder. And if you want to be a profitable business, check out our Pricing Your Products for Profit System. We want to help make you a profitable product-based business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:No idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
7/28/2022 • 25 minutes, 30 seconds
388. Making Big Business Shifts & Beating the Odds with Danielle Beauregard of Fusion by Design Collars
Danielle Beauregard is the CEO and founder of Fusion by Design Collars which sells, as she jokingly calls it, “bougie collars for dogs.” They craft high-end leather collars and leashes, many of them custom-made, and embellish them with Austrian crystals, leather carvings, and paint.She started her business purely by accident. After leaving her comfy corporate IT job to start a business in dog training, she began using her longtime hobby of leathercrafting to make collars for her dogs, and that quickly spread by word of mouth as she fulfilled individual orders until The Virus That Shall Not Be Named hit and service-based industries dried up. She quickly had to pivot into focusing on those dog collars and leveraging her existing network to make that her full-time job.You’re going to hear Danielle give us the honest details about:How to pivot when life circumstances unexpectedly change,why you shouldn’t do everything in your business even when you can do everything, andbeing open to new business models as your business grows.In just over two years, Danielle has turned something she did on the side into over a quarter million dollars in revenue. She got there through acting fast, using the skills she already had, and hiring—even when she felt like she could do everything herself. And now, with the help of the Mastermind, she’s going to take her business to the next level.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at fbdcollars.comFacebook: facebook.com/fusionbydesigncollarsFan Group: facebook.com/groups/fbdcollarsInstagram: @fusionbydesigncollarsNo idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
7/25/2022 • 30 minutes, 49 seconds
387. If You Don't Know What a Boss Needs to Know, Listen to This
There’s a difference between being a product-based business owner and being a boss. If you sell a product, you can call yourself a business owner. But being the boss of your business, your life, and your destiny comes with building confidence and clarity.We all have limiting beliefs around our business, and we’re going to tell you exactly what you need to know so that you can gain that confidence and step into your role as the boss of your business:Know your customerKnow your best-sellersKnow your numbersKnow your busy seasonsKnow what you’re going to sell and where you’re going to sell itWhen you know more and you’re able to plan strategically instead of reacting or instead of doing unfocused work and just hoping to see results, that’s when you step into the role of boss, and that’s where confidence is going to come from. You can’t force yourself to feel confident, but you can do the work to create the circumstances that build confidence.And if you know someone who needs to step up to being the boss of their business, please share this episode with them and help them out!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!If you’re looking to scale your business to the next level or to 6 figures in annual revenue, then you’ll want to join the waitlist for our course, The Product Biz Accelerator so that you can be notified the next time doors open! Join the waitlist here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
7/21/2022 • 32 minutes, 5 seconds
386. Building a Creative Business on Your Terms with Vana Chupp of Vana Chupp Studio
In this Small Biz Founders episode, we’re talking to Vana Chupp, the founder and CEO of Vana Chupp Studio and a Product Boss masterminder! Vana Chupp Studio is a lifestyle boutique brand that specializes in custom boutique jewelry made from customers’ photographs and special moments that can be passed down for generations to come.In this conversation, Vana dives into:How she grew her business from an Etsy shop to a namesake business,building a business that is personally fulfilling, andknowing when to hire—and when to fire—in your business.Building a team is one of the hardest things to do as an entrepreneur, but also one of the most important for scaling your business. Vana lays it all out in an honest and vulnerable way that is going to give anyone on the fence about hiring, or nervous about firing, the confidence they need to move forward.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:vanachuppstudio.comInstagram: @vanachuppstudioNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
7/18/2022 • 33 minutes, 22 seconds
385. Get the Most Out of Social Media with Derek Videll of The Social Bamboo Podcast
We often feel like social media marketing is wasting our time as we keep spinning our wheels trying to keep up with the algorithm. Who wants to spend any more time dancing on TikTok if it’s not resulting in more sales to our businesses? That’s where today’s guest is going to help us get the most out of social media using strategies that get results!Derek Videll is the founder of SocialBamboo.com and the host of the Social Bamboo Podcast. He’s going to talk about his unique strategies for Instagram, both organic and paid. He shares the ways we can really use social media to our benefit, especially when it comes to eCommerce.We totally get that social media can feel like a waste of time, but it definitely doesn’t have to be! If you’re strategic about the way you approach it, you CAN see results in your business. Derek’s advice is sure to help streamline your marketing!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:socialbamboo.comInstagram: @socialbamboo_TikTok: @socialbambooFREE Course: How to Build a Following in 90 Days or LessDerek’s Social Launch FormulaNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
7/14/2022 • 39 minutes, 53 seconds
384. How Lori Harder is Building a Women-First Company in Lite Pink
We’ve talked before about our journey to becoming investors in Lite Pink, a women-led beverage company founded by Lori Harder with a mission of empowering other women and sparking conversations. Now we’re excited to dive further into her story with the woman herself!She shares her inspiring story. Lori had a small, isolated life growing up—she grew up in a small town, was homeschooled, and had a very restrictive religious upbringing. Once she started branching out she found that it was really hard to make friends, especially quality ones. She knew she was meant for something bigger. And as she pursued that, she realized that there is only so much that you can do by yourself. You need a network, a tribe, to help you in life. That’s where her business started, and that’s at the core of what she does today.She also talks about:Making the most of unexpected delays,creating genuine connections, andasking for help in building your business.The biggest message we took away from this conversation is that you are never alone. Whether it’s the struggles you face in your business, the problems you’re trying to solve in your own life, or the message you’re trying to shout out to the world—there are people with you where you’re at that you can create a community around.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:loriharder.comlitepink.comInstagram: @loriharder + @drinklitepinkInvest in Her: Our Journey to Becoming Investors in Lite Pink - Part 1 — The Product BossNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
7/11/2022 • 48 minutes, 54 seconds
383. Trend Alert: Consumers are Paying for Wellness
We don’t advocate chasing trends at all—some of the best marketing tips out there are timeless. But following trends can be helpful in influencing the direction and flavor of your marketing so that it speaks to what matters to your customers and the world at large. And today, one of the hottest trends that customers are hungry for is wellness.The wellness industry is bringing in $1.5 trillion dollars annually, and consumers are looking for wellness across every purchasing category. But what actually is wellness, and how can it apply to your product if you’re not specifically in that market?According to a report by McKenzie & Co., consumers view wellness across these six categories:Better health,better fitness,better nutrition,better appearance,better sleep, andbetter mindfulness.Even if you don’t fit into one of these categories, you can certainly market to them. As long as you understand that wellness is important to consumers, you can highlight the ways your product ties into wellness. You don’t have to change what you’re doing or start a new business, but it is valuable to understand what your customer values in their life. When you can relay the value of wellness in your business so that it speaks to your customers in a way that resonates, you are going to see results.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Feeling good: The future of the $1.5 trillion wellness marketNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
7/7/2022 • 34 minutes, 47 seconds
382. Breaking Free of Hustle Culture to Find True Joy with Jenna Kutcher of The Goal Digger Podcast and “How Are You, Really?”
I’m excited to introduce you to your new digital marketing best friend, host of The Goal Digger Podcast, author, and the one helping us ask better questions, Jenna Kutcher. We dug into breaking free of hustle culture just for your ears today. Her debut book, “How Are You, Really?” released on June 28th! Grab your copy today here! As a top business and marketing educator, she went against expectations and wrote a book not about business. But truth be told, the book did actually start as a business book—that is, before Jenna realized that the message in this book was not reserved for entrepreneurs. And that’s how this digital diva turned her passion into a product that she believes has the power to transform lives.We dive into why she changed her mind about never wanting to write a book, the incredible story of what happened when she became a mother, and how stepping back in your business can actually lead to even more growth than you thought possible. If you want inspiration of what’s possible in life as well as the steps you can take to get there, you have to read “How Are You, Really?” Jenna will teach you more about yourself than you’ve ever known, how to build a support network to help you achieve your dreams, and how to set a goal that brings you joy.To celebrate Jenna’ book release and because we think EVERYONE should read it, we are hosting a giveaway! Anyone who shares this episode on Instagram and tags @theproductboss and @jennakutcher, will be entered to win a free copy of Jenna’s book!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:jennakutcher.comInstagram: @jennakutcherRead: How Are You, Really?Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
7/4/2022 • 31 minutes, 6 seconds
381. How You Should Really Be Using Social Media for Your Business
If you’ve been following business coaches or anyone offering entrepreneurial advice online over the past ten years, you’ve probably been told—in no uncertain terms—that you need social media for your business. And yet, for many of us, social media just isn’t fun and we’re not seeing direct business results from it. So is it true? And if you need social media, how do you actually use it to see results?Whether you’re talking about Facebook, Instagram, TikTok, or whatever platforms come out in the future, we’re going to dive into what social media is for, what it can do for your business, and what you should be posting.Things change very quickly on social media, so it’s hard to look at common advice from even just a year ago and apply it today. But let’s look at a kind of marketing that’s been around forever: TV commercials. Now, remember the last commercial you watched? They weren’t telling you to buy now. They were just trying to make you aware of the brand or product and paint a positive picture of what your life would look like with it. You still have to go to the store and find the product and put it in your cart and buy it, but you aren’t likely to do any of that if you’ve never heard of the brand before. That’s called brand recognition, and it’s what you need to be doing on social media today.In order to build brand recognition on social media, you need to:prove that you exist by putting things out there,share what your customer needs to hear to know, like, and trust you, andoffer a “window shopping” experience to show your customers that you meet their needs, wants, and desires.It’s important that you get started with this process early because it takes time to build relationships. You aren’t going to see direct sales like so many people expect, but if you start establishing brand recognition and building trust now, come the holiday season, people will feel more comfortable buying from you.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need support with creating content that adds value for the holidays and Q4? Be sure to grab our 101 Holiday Content Ideas now!Join A Year of Content to get YOUR shortcut to creating consistent content that deeply resonates with your audience.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab
6/30/2022 • 37 minutes, 9 seconds
380. From Children’s Book Author to Publishing Powerhouse with Maria Dismondy of Cardinal Rule Press
Every entrepreneur has their own story to tell—but not all of them are professional storytellers themselves! Maria Dismondy is the founder of Cardinal Rule Press, a traditional publishing company that specializes in realistic children’s fiction, stories that children see themselves in and which help them be their best selves.Maria started out as a writer and author herself, writing ten books of her own before opting for a change of pace. Maria may be done being an author, but she’s telling a new story, all her own—one that empowers a new generation of kids as well as creatives and entrepreneurs alike. No business is successful without a strong enough why, and we know Maria’s journey is going to inspire you to find or remember yours.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:cardinalrulepress.comInstagram: @cardinalrulepressRead: Spaghetti in a Hotdog BunRead: Chocolate Milk, Por Favor!Read: This Could be You!Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductbos
6/27/2022 • 32 minutes, 28 seconds
379. Transformational Takeaways from Our In-Person Mastermind Event
We’re hot on the heels of our recent in-person Mastermind event where we got to spend several days together in Scottsdale, Arizona.We wanted to share some of our takeaways from the experience to help you get excited about being out there, connecting with other like-minded people, and feeling supported. We can’t stress enough how much there is to gain from being in a room—whether in person or virtual—with business owners at the same level as you.Some of the juiciest takeaways from the event:How business owners need to level up from the boss of their business to the CEO,getting clarity on and hiring for your values in your business, andcoming back to what’s most important to us in our lives.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
6/23/2022 • 46 minutes, 11 seconds
378. Turning into a B2B Candle Business During the Pandemic with Johanna Porter of Porter Candle Supply
We love to bring on people with different backgrounds and voices on the show, and even though AAPI month was last month, we should be celebrating it year round which is why we are proud to be talking to Johanna Porter, the founder of Porter Candle Supply and Kozie Provisions. She uses all biodegradable, reusable products, and she’s grown her business to over six figures in less than two years!While the super quick growth that Johanna experienced is definitely not the journey for all product-based business owners, so many parts of her story speak to what it feels like to be an entrepreneur. Whether you’re thinking of starting your business or looking to take the next step, Johanna’s story is sure to make you feel like you’re not alone!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Porter Candle Supply’s Website- Use code TPB10 to get 10% off an orderFollow Porter Candle Supply on Facebook and InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
6/20/2022 • 40 minutes, 39 seconds
377. Inflation-Proofing Your Business
If you’ve heard the news recently, you’ve probably come across some scary words that no business owner wants to hear. The big one we’re here to talk about: Inflation.Look, we get it! This conversation can bring up a lot of insecurities, whether that’s not feeling like you know enough or uncertainty about what to do next. You don’t have to be caught off guard when the economy makes its moves. We’re going to help you be proactive rather than reactive and find ways to inflation-proof your business and get ahead of things now.We’re going to talk about:Overcoming the guilt of raising prices (because seriously, inflation is not your fault),recession-proof industries and what you can learn from them, andtaking the necessary steps to keep your business running through hard times.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss
6/16/2022 • 41 minutes, 48 seconds
376. Growing an Iconic Brand with Jaclyn Johnson of Create & Cultivate
Jaclyn Johnson is one of the most incredible people out there – helping other small business owners grow and scale their businesses and bringing thousands of women together with her company. She’s an entrepreneur and product boss who started both of her companies with nothing but a laptop and an idea. She quickly grew them from self-funded side-projects to multi-million dollar businesses and nationally recognized brands, including the iconic Create & Cultivate.Jaclyn is the multi-hyphenate entrepreneur. Her parents were both entrepreneurs in completely different fields, and she was always involved in their business in some way. It was in her blood and her upbringing. From a young age, Jaclyn was always willing to work hard and do what it took to see her vision come to life.Create & Cultivate was an event ahead of its time. She was early to the blogging game and became a name in the influencer space. As she went to influencer events, she had this realization: There’s no reason we can’t throw events that look and feel beautiful for ambitious women outside of the influencer space. On top of that, it was something that was needed—entrepreneurship is lonely, especially for women, and they need a space where they can connect. Create & Cultivate became that for so many of them!She talks about growing her business, what you need as you’re growing, finding the right community, her experience selling part of Create & Cultivate, and why she invests in female-founded businesses. For anyone at any stage in their business journey, this conversation is going to help motivate and inspire you to take the next step forward!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Create & Cultivate's websiteCreate & Cultivate on InstagramListen to WorkPartyFollow Jaclyn on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: <a...
6/13/2022 • 45 minutes, 4 seconds
375. Reair: How to Get More Email Subscribers for a Product-Based Business
In the spirit of National Email week, we are re-airing one of our most popular episodes as we hear this question all the time: "How do I grow my email list?" In this episode, we give you tips to get more email subscribers and talk about how you can start using your list as your new superpower!This episode originally aired at: https://www.theproductboss.com/thepodcast/episode138Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s Jacqueline’s birthday week…yay!!! To celebrate, we have put together a list of some of Jacqueline’s favorite things that we want to share with you! You never know, you might just find some new faves. Plus, when you opt-in you’ll be entered to win a Product Boss branded gift curated by Jacqueline herself! Grab her list of favorite things here!It’s National Email Week! Did you know that email marketing has a 42x return on every dollar spent? Since email marketing is such an important part of your business, we’ve put together a bundle of our favorite email courses, specifically for you, to know just what to say and how to get the best return on your investment. Inside our Email Marketing Bundle, you’ll get our 101 Email Marketing Campaigns and Subject Lines, 24 Tested and Easy Ways to Grow Your Email LIst, Email Templates and Swipe Files, as well as done for you emails. Grab the bundle today! A Year of Content Course from The Product BossEpisode 91: Three Emails Every Product Biz NeedsConnect:Website: theproductboss.comInstagram: @theproductboss
6/9/2022 • 51 minutes, 8 seconds
374. Reair: Three Emails Every Product Biz Needs
To kick off National Email week, we're re-airing one of our most popular episodes of all time, Three Emails Every Product Biz Needs. If you're new here, this episode will give you the three email campaigns that every product-based business needs. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!One of our most popular questions is "What emails should I be sending my customers?" In this episode, we're sharing the three most important email campaigns you should have set up for your product-based biz. Grab your pen and notebook - these examples are ones you won't want to miss!This episode originally aired at:https://www.theproductboss.com/thepodcast/episode91Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s Jacqueline’s birthday week…yay!!! To celebrate, we have put together a list of some of Jacqueline’s favorite things that we want to share with you! You never know, you might just find some new faves. Plus, when you opt-in you’ll be entered to win a Product Boss branded gift curated by Jacqueline herself! Grab her list of favorite things here!It’s National Email Week! Did you know that email marketing has a 42x return on every dollar spent? Since email marketing is such an important part of your business, we’ve put together a bundle of our favorite email courses, specifically for you, to know just what to say and how to get the best return on your investment. Inside our Email Marketing Bundle, you’ll get our 101 Email Marketing Campaigns and Subject Lines, 24 Tested and Easy Ways to Grow Your Email List, Email Templates and Swipe Files, as well as done for you emails. Grab the bundle today! The Product Boss Product Biz Community*KlaviyoActive CampaignSign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"*Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We...
6/6/2022 • 43 minutes, 8 seconds
373. How to Build Your Business Without Feeling Like You’re Drowning
As a business owner, it's very common to feel overwhelmed, especially when you are starting to scale or grow your business. It's easy to feel like you're drowning and have to do everything on your own to grow your business, but the truth is...you don't!Oftentimes, if you feel like you’re drowning in your business, you may think that you can’t scale because scaling will mean you have to do more, but that’s not the case! Taking your business to the next level doesn’t mean you have to continue living in the overwhelm but rather really allows you to step into the CEO role of your business.One of the best ways to do this is through a focus and stop list- something we taught our Masterminders on their retreat in Arizona. This list helps you to focus your energy on what you do best and should be doing and it also helps you to stop doing things in your business that are preventing you from reaching the next level.We talk about everything from hiring and delegating to revenue drivers to standard operating procedures (SOPs), all things that will help take your business to that next level. Tune in to hear how you can apply the focus and stop list to your business to avoid overwhelm!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.
6/2/2022 • 40 minutes, 8 seconds
372. Carving Out Your Own Path with Marilyn Pham Tasdighi of Gemini Fusion
In this episode, Marilyn Pham Tasdighi, the owner of Gemini Fusion, and our very own Masterminder helps us celebrate AAPI Heritage month. Marilyn started her business as a single listing on Etsy which then grew into a full-blown business. After only one year of selling, she hit six figures. Tune in now to hear her story!Marilyn shares her entrepreneurial journey about how Gemini Fusion came to be and how she is using her own voice and creativity to help pave the way for young Asian American business owners, especially women. Marilyn also shares how being in our Mastermind has been an amazing source of support during some tough times.Listen to hear Marilyn’s first-hand story and how she has built her business to what it is today!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the GeminiFusion websiteGeminiFusion on InstagramWant to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.
5/30/2022 • 27 minutes, 54 seconds
371. Prioritizing Mental Health as Women Biz Owners
As Mental Health Awareness Month comes to a close, we want to have an open conversation about mental health and how it can impact your life, especially as a product boss. We want you to know that there shouldn't be any stigma around discussing mental health which is why we believe this conversation is so important. We all struggle with it, so remember that you aren't alone and that it's okay to ask for help!Your biggest assets as an entrepreneur are your mind and your health. This means that your mental health is extremely important, both personally and professionally, and yet oftentimes we feel afraid to talk about it. As a society, we are starting to see mental health being talked about more… but it’s only through honest discussions like this one that we can keep making progress together.We’ve all been through a lot of crises recently – both personally and shared thanks to the pandemic and other world events. That’s why we feel that this episode is so important. Listen to hear our personal struggles with mental health and what you can do to help keep yourself mentally healthy. Remember that pristine mental health is very rare and it shouldn't be stigmatized if you need to ask for help!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more about Mental Health Awareness Month hereWant to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.
5/26/2022 • 31 minutes, 39 seconds
370. Re-Air: Creating Your Dream Business & Life as a Maker with Susan Gordon Pottery
Our conversation with Susan Gordon, the founder and Chief Creative Officer of Susan Gordon Pottery, was so inspiring, we’ve decided to re-air it for anybody who missed it the first time round. She shares how being part of a mastermind helped transform her business.From being in the top 1% on Etsy to opening a brick-and-mortar shop and having products sell out within MINUTES, Susan’s journey through business, life, and masterminding shows the limitless possibilities of being a maker. If Susan’s episode resonates with you, you are making a profit in your business and your revenue is at least $250k or above, we invite you to apply to our Mastermind program so that you don't have to take that next step in your business alone! Spots are limited so make sure to apply here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the Susan Gordon Pottery websiteInstagram: @susangordonpotteryFacebook: @susangordonpotteryWant to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.
5/23/2022 • 55 minutes, 53 seconds
369. Re-Air: Breaking the Glass Ceiling to Your Millionaire Mindset
The glass ceiling is very real, and something that must be overcome, as a product business owner, for you to reach that millionaire mindset. In order to become a millionaire, you must first believe that you can actually be one. Mindset matters!There are many ways to accomplish this, and we talk about each of them in this episode of the podcast. From shifting the way we talk about business to joining masterminds with like-minded biz owners, we're talking about how we can all work together to shift into the millionaire mindset.If this episode resonates with you, you are making a profit in your business and your revenue is at least $250k or above, we invite you to apply to our Mastermind program so that you don't have to take that next step in your business alone! Spots are limited so make sure to apply here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.
5/19/2022 • 29 minutes, 25 seconds
368. How to Improve Your Cash Flow
Money is a huge part of our lives. It’s possible that money is one of the main reasons why you’re a product boss! But oftentimes, we see people make the mistake of handling their business finances with the same money mindset they use in their personal life. However, that shouldn’t be the case as they are separate things, and, as such, need to be approached differently. Here’s how.Usually, we want to keep things debt-free, but it can be unrealistic to operate a business – especially a small product business – without debt. We’re not saying you should rack up debt on purpose, but at the same time, you shouldn’t be scared to use the credit options available to you as tools to improve your cash flow. In this episode, we run through three of the best ways to do this, from getting a line of credit to small business loans. Remember, as a product-based business owner, you need to capitalize on ways to improve your cash flow so that you don’t get stuck. To do this, you’ll need to shift away from that debt-free mindset and start using financing and credit as tools to grow your business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by Crate Media.
5/16/2022 • 25 minutes, 13 seconds
367. Learn to Fear Less
As a business owner, you might be familiar with the saying, “You have to be fearless,” but that’s not necessarily true. What we have learned most recently, though, is that you do need to fear less, which is exactly what we are talking about in this episode! Life is scary, but knowing when to fear less is a big part of becoming a successful product boss – and just living your best life in general! As you know, we recently went to Costa Rica, and we want to share with you three transformational experiences we had while we were there that have completely changed the way we think about and view the world. The theme this week is to never be afraid of trying new things – or maybe just to move so quickly that you don’t have a chance to become afraid in the first place. A lot has been going on in the world lately, and many of our fears may be more present than before, so how do we proceed with our lives? Let’s have a difficult, yet necessary conversation. Tune in now.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Podcast Episode We Mention: “How We Are Investing in Ourselves This Year to Level Up”Want to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by <a...
5/12/2022 • 52 minutes, 38 seconds
366. Growing a Million-Dollar Product Business with Joy and Jane of Ninni Co.
Joy and Jane, sisters and co-founders of Ninni Co., join us for a four-way edition of Small Biz Founders. We hear the amazing story of how they worked against the odds to take Ninni Co. from launch day to a seven-figure business.This episode is filled with the valuable knowledge that only comes from having first-hand experience becoming a million-dollar product boss. We talk about having the confidence and self-awareness to do the jobs you’re good at and enjoy, while also being able to identify your weaknesses and recognize that you aren’t going to be good at everything… and that’s OK!These sisters and their journey will inspire you. People said they weren’t qualified to be running their business. Many people even questioned what they were doing – but look at them now! There’s no doubt that Ninni Co. is a huge success, and one that’s still growing.Joy and Jane also talk about how much time they’ve spent masterminding and how that has played a role in their incredible journey. Tune in to hear it all.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the Ninni Co. websiteFollow Ninni Co. on InstagramWant to know the secrets to product biz success? There are opportunities right in front of you that will help your product business grow, and we’re going to help you unlock them in our product biz bootcamp, Best Seller Audio Bootcamp! The best part? You can start right NOW by clicking here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by <a...
5/9/2022 • 52 minutes, 30 seconds
365. Edit to Expand Method with Pamela Pekerman of Hustle Like a Mom
Pamela Pekerman is the product boss behind Hustle Like a Mom, a company on a mission to support mompreneurs in building bridges between entrepreneurship and mom life. She’s also pioneering her “edit to expand” method. Today, we learn all about how we can handle our to-dos and find focus, all while making our lives smarter, simpler, and more fun!Just like Pamela, we’re both moms so these tips were super appreciated. As a mom, it’s easy to hit burnout before you even realize it because you only get so much time each day between drop off and pick up, where you can really focus. This is why finding and setting your priorities are such an important way to find success. That’s where Pamela’s edit to expand method comes in. Because “you’re not going to eat the whole menu,” it really comes down to choosing the right tasks while making sure the goals you’re setting are actually manageable and realistic. Remember, where you focus is what you get back.It’s easy to find yourself paying for things in three ways: money, time, and energy. So making sure we’re only paying for the right things is really important. That’s not to say we should be paralyzed, worrying about making sure we don’t make a bad decision, but, as Pamela explains, it’s more about regularly reassessing your situation, decoding your community, and being ready for change! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit Pamela’s WebsiteThe Hustle Like a Mom WebsiteFollow Pamela on Instagram (Send Pamela a DM that says “Quarterly Planning” to get access to her quarterly planning sessions!)If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
5/5/2022 • 32 minutes, 23 seconds
364. Navigating Different Seasons of Life with Stacey Ventura of [Be] Blends
Stacey Ventura is the product boss behind [Be] Blends, manufacturers and makers of handcrafted bath, body, and home products with a focus on health and wellness. She’s here to tell us her story and all about what she’s learned along the way. [Be] Blends started off as an online store which evolved into a brick-and-mortar store later on as Stacey realized her customers enjoyed smelling and trying their products. Opening a brick-and-mortar was no easy feat, as Stacey quickly realized when a flash flood took out all of their inventory (and their store itself), right when they were gearing up to open. From Stacey's experience as a maker, she was able to pivot and implement techniques to help keep [Be] Blends in business!Stacey also shares with us how important her family is and how she has been able to build a business that allows her to be there for, and take care of, her family, regardless of the season. One of the ways Stacey has done this over the years is by getting out of her own way and removing herself as the bottleneck in her business, something many of you product boss's are familiar with!Through resilience, pivoting, and leaning into our Mastermind program for support throughout the ups and downs in her business over the past several months, Stacey has been able to continue reaching the goals she has set for herself and [Be] Blends. She was even able to take a trip to Jamaica and her business kept running! Tune in now to hear all of the tips and tricks that Stacey has learned along the way on her business journey.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit [Be] Blends’ WebsiteFollow [Be] Blends on InstagramFollow [Be] Blends on FacebookIf you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: <a href="https://www.theproductboss.com/" rel="noopener noreferrer"...
5/2/2022 • 41 minutes, 38 seconds
363. Blending Mindfulness Into Your Life with Anna Lozano of Love Powered Co.
Anna Lozano is the co-founder of Love Powered Co, also known as The Affirmation Company. Tune in to hear the story of how she and Lindy, her business partner, utilized Kickstarter to bring their business into existence, and the amazing, creative ways they’ve managed to grow the brand to where it is today. Coming from a background in marketing, and also working as a business coach, Anna’s experience made her uniquely qualified to drive her company’s amazing growth, launching in Canada in 2017, and now expanding into the US!Love Powered Co. was born through a tremendous Kickstarter campaign that raised over $20k from hundreds of interested customers in 2017. We get into the unique pros and cons of crowdfunding – it can be a great way to generate buzz! We also talk about what the perfect customer looks like and how their satisfaction with your product can influence and help to find new, similar customers around them. One of Love Powered Co.’s strategies is leaning hard into collaborations, getting the word out via partnerships and influencers. We hear how Anna was able to get their product into the hands of everyone from Gabrielle Union, to Jessica Alba, to Jaime King. As Anna says, “They have one foot in woo-land and one foot in the land of Instagram”. It’s a unique and modern approach to generating organic attention and you can hear all about it, first hand, in this episode.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit Love Powered Co’s WebsiteFollow Love Powered Co on InstagramIf you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is produced and published by <a href="http://crate.media" rel="noopener noreferrer"...
4/28/2022 • 54 minutes, 30 seconds
362. Sharing Your Story with Kelly Kussman of Cayla Gray
Kelly Kussman is one of our Masterminders and she’s doing amazing, motivating, and inspiring things as the founder of Cayla Gray, creators and sellers of clean, luxury brand fragrances. Her Small Biz Founders story will really resonate with you.Cayla Gray produces fragrances and candles, and when they say “clean,” they mean non-toxic, hypoallergenic, and no parabens. They have four core scents – all handmade in Arizona. Kelly started her career with a dream job out of college, selling cosmetics. Since then, she’s taken her passion and turned it into a successful business of her own.Kelly’s dad was an entrepreneur so she grew up around product bosses and always saw it as something exciting that she could aspire toward in her own life. It was scary to walk away from the security of that dream job, but she explains how she found the courage to do it, and why it was one of the best decisions she’s ever made. One of the things Kelly does an incredible job of is telling her brand’s story, and making those connections with her potential customers. As a business owner, you should be sharing your story repeatedly with your audience to build those connections, and draw potential customers into your brand. Knowing the reason why you started your business and being able to share that story with your customers really allows you to connect with and attract the audiences that you want to sell to! One of the reasons Kelly has had so much success with Cayla Gray is due to her ability to share her story and connect with her customers. Kelly also provides us with one final piece of business advice: “failure” is not a bad word! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Cayla Gray’s websiteCayla Gray on InstagramIf you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a...
4/25/2022 • 38 minutes, 54 seconds
361. Your Dream Outcome: Where Will You Be 6 Months from Now?
The first step in setting a goal for yourself and your business is figuring out what your dream outcome is. If you’re ready to figure out your dream outcome and how you can get there in six months, then this episode is for you! Let’s get planning!Once you’ve thought about your dream outcome, the next step is to ask yourself, “What is the likelihood that I’ll get to this dream outcome?” and “What am I doing to get myself there?” You can’t just manifest this, you have to put in the work to get there!That’s what this episode is all about, asking yourself these questions, and then putting your plan into motion so that you can reach your dream outcome in six months – or at least put yourself on the right path to reach that goal in whatever time frame you have set for yourself. What if we also told you that you didn’t have to do this alone? What if we told you that you could work towards your dream outcome, within six months’ time, without sacrificing all the things, without having to figure it out on your own, AND without feeling overwhelmed and completely stressed? If you’re looking to work towards your dream outcome with the support and guidance of coaches and community, and a curriculum that was built specifically for the things you’re going through right now, then join The Product Biz Accelerator and we’ll help you get there! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then join The Product Biz Accelerator! Doors CLOSE TOMORROW so make sure you don’t delay. You’ll receive 5-months of access to our step-by-step video and workbook content that takes you through our Fast Track Formula, as well as monthly coaching and accountability in a private community with us and our team to take your business to that next level. Spots are limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
4/21/2022 • 26 minutes, 53 seconds
360. Front-of-House vs. Back-of-House for Running Your Product Biz
We’re still coming to you from our hotel room in Costa Rica, and our time here has inspired us to talk about the difference between front and back-of-house. These are hospitality terms, but the principles can be applied to all product businesses.Front-of-house is when you’re facing the customer. Think receptionists in a hotel or wait staff in a restaurant. In a product business, this could be your branding, customer service, or even your brick-and-mortar store. The front-of-house role has a human element to it, meaning that you are interacting with the customers, and making sure they are satisfied with your product and company. Back-of-house is more the operational side of things. In a hotel, this would be the cleaning staff, or, in a restaurant, it would be the chef working in the kitchen. In your business, “back of house” refers to pricing and financials, research and development, production and inventory, or shipping and fulfillment. When you start a business, you’re likely wearing all of the hats within your company. As you start to scale and grow, you’ll need to start delegating to reach that next level in your business. When you’ve reached this point, it’s time for you to decide what your zone of genius is within your company. By doing so, you’re able to really focus on what you’re doing instead of struggling to keep up with all the hats. If this episode resonates with you, you might also be at a point where you’re a perfect candidate for our new Product Biz Accelerator course. Check the resources section for details!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you a product boss who is looking to scale to the $250,000 mark? If so, DOORS ARE NOW OPEN for The Product Biz Accelerator program, our 5-month group coaching program and course! You’ll receive 5-months of access to our step-by-step video and workbook content that takes you through our Fast Track Formula, as well as monthly coaching and accountability in a private community with us and our team to take your business to that next level. Click here to sign up for the course today! Spots are limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossThe...
4/18/2022 • 27 minutes, 51 seconds
359. Top 4 Mistakes We See Biz Owners Make as They Scale to Six Figures
When we help product bosses level up their businesses, especially those scaling to six figures, there are four common mistakes we see. Let's dive in to see what these mistakes are and how to address them so that you can take your business to the next level.To start off, it’s important to know what “leveling up” actually means. Many people assume it’s increasing your sales, but that isn’t necessarily the case. Sometimes, it’s more important to refine what you’re doing and make it more profitable or streamlined before you start thinking about increasing sales, finding more customers, and so on. It’s easy to spread yourself too thin, and if you don’t have your systems in place, then you won’t be building your business on a solid foundation.More customers can be a great thing, but have you considered alternatives like selling more to your existing customers? We tend to think about social media in terms of algorithms and getting our brand in front of new eyes, but why not think about reminding your current customers that they haven’t purchased anything in a while? This is why we say “refine down to scale up!”Another common mistake product bosses make is trying to launch without a runway. Now, don’t get too caught up in the word “launch,” because this doesn’t just refer to launching your business, it refers to launching anything from a new product to an event or even a sale. Instead of just dropping a new collection, have you tried first building some suspense and anticipation around it? Let your customers know that something is coming, and give them time to get excited about it!These are just two of the mistakes we address in this episode, so make sure you tune in to hear about all four! It could make all the difference as you take your company to the next level.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you a product boss who is looking to scale to the $250,000 mark? If so, DOORS ARE NOW OPEN for The Product Biz Accelerator program, our 5-month group coaching program and course! You’ll receive 5-months of access to our step-by-step video and workbook content that takes you through our Fast Track Formula, as well as monthly coaching and accountability in a private community with us and our team to take your business to that next level. Click here to sign up for the course today! Spots are limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: <a...
4/14/2022 • 34 minutes, 16 seconds
358. The Most Successful People Ask Themselves These Four Questions
When people think about success, they often think about intelligence. But there are lots of different types of intelligence. We most commonly think about IQ, but that only shows one small piece of the picture. Another type of intelligence we often hear about is your EQ. That’s your emotional intelligence.Today, we want to introduce you to the concept of the RQ. This is your relationship intelligence. One of the most important factors when it comes to success is how well someone builds and manages their relationships. Relationships cover a lot of different things you might not think about. For example, it’s easy to forget that social media is a form of socializing, and that means we might not realize how much of our mental or emotional energy is being drained when we spend too much time there. It’s worth really thinking about how and who you engage with online. It’s easy to look for validation online, especially as entrepreneurs, when we should really be looking for it within ourselves.As a product boss, you’re probably going to start hiring people at some point (if you haven’t already). Again, our relationship with our employees is one that we really need to be aware of. So many people forget that professional boundaries must be set, and that unfortunately, your staff cannot be your biz besties.Don’t worry, though. It’s completely normal to want to treat people like your friends. Being an entrepreneur can feel lonely. There’s so much responsibility and pressure resting on your shoulders. Just remember that you’re not alone. That’s why we built this community, so that likeminded product bosses can share with and support one another. There are four questions to ask yourself to fully understand your relationships and realign your success. And we take you through each one of them in this episode, so what are you waiting for? Listen now!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Head to theproductboss.com/fasttrack to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
4/11/2022 • 26 minutes, 21 seconds
357. Help! I Feel Like I'm Drowning and I'm the Bottleneck in My Business!
What we’re talking about today doesn’t come down to focus or motivation. It doesn’t matter how hard you work, there comes a time when you will hit capacity. As a solopreneur, that capacity may be physical, mental, or emotional, but the one thing that all of these have in common is that it leads to you becoming the bottleneck of your business. Let's discuss how you can move past this.So what is capacity, really? Maybe you’re a maker and your demand is taking over your supply. If you’re struggling to make enough of your product or even have difficulty with packaging and shipping it, in a timely manner, then you've hit your capacity!Or maybe you’re keeping up with fulfilling your orders but it doesn’t leave you with time for anything else. You need to work on your marketing or bookkeeping, but you don’t have a spare minute in the day. If this sounds familiar then, once again, you're at capacity and you've become the bottleneck in your business.You may find that your capacity is more emotional or mental rather than physical, which is completely normal. But it's important to remember, that once you hit these capacities you must focus on refining and stabilizing before scaling so that your business can continue to grow on a solid infrastructure.When you start out as a solopreneur, you’re doing everything. You’re the one making all the decisions and making everything happen. However, as you enter the growth stage in your business, oftentimes you will need to up level your mindset as well as move past those limiting beliefs you have to remove yourself from being the bottleneck of your business.After listening to this episode, if you're still struggling and want help refining and growing your business to that next level, then be sure to jump on the waitlist for our brand new group coaching program, The Product Biz Accelerator.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Click here to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
4/7/2022 • 44 minutes, 8 seconds
356. Mom Secrets with Cat & Nat of Mom Truths
Cat and Nat, authors of the bestselling, Mom Truths, join us for a very special, eye-opening, and hilarious episode of The Product Boss to unpack their new book, Mom Secrets, which offers a raw, candid look at what it’s really like to be a mom.So often, we’re our own worst critics. Most parenting books are advice-driven, but this is designed to stop unnecessary feelings of guilt, negative body image, and more. Their work is a reminder that there’s no such thing as perfection. So long as you raise your kids with joy, you should definitely give yourself a break! Cat and Nat are awesome company and some of the confessions in their new book are truly great because, not only are they really funny, but they help to normalize these things we all go through as parents – but sometimes feel too ashamed to admit. That means that they tackle some heavy subjects, but it’s all with such a fun, light spin that it puts a little spring in your step. A lot of the confessions came from audience members at some of their live shows who would drop them into a fishbowl anonymously, so believe us when we say that some of these are genuinely hilarious – dad crushes, anyone? There might be a lot of laughs in this one, but today’s message is ultimately about letting life happen and dealing with it as it comes. That’s a really important piece of truth that more of us need to remember. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Cat & Nat’s Mom Secrets BookCat & Nat’s websiteCat & Nat on InstagramIntroducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Head to theproductboss.com/fasttrack to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.Stop leaving money on the table and start tapping into the easiest and quickest way to help your shoppers finish their purchase and recover lost sales with our Abandoned Cart Emails Workshop!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a...
4/4/2022 • 38 minutes, 23 seconds
355. The 4 Phases of a Growing Product Business
You’ve started selling and your business is validated, but it feels overwhelming or even impossible to take things to the next level. Know that the hard part is over because you’ve already proven that people want to buy your stuff. That’s amazing! Next up, you have your sights set on $100k and you may already be a student of Multi-Stream Machine, but still, some of you will hit what feels like a bottleneck in growth.Don’t worry! There are four phases to a growing business to pay attention to and we run through each one of them in this episode. First, it’s important to refine your brand and business, regardless of the phase of business that you are in. That means digging in and getting clear on your business. Ask yourself…What are you known for? Why are people buying your product? You obviously have something they want, so what can you do more of? What can you do less of? A lot of this stage of running a business comes down to the foundation. At every level, you should be refining and turning into that market fit of your business to cue into who your ideal customer really is.As we go through these four phases that are essential to business growth, remember to take a breath and be the boss of your business! If you would like help navigating this growth phase of your business, then be sure to click here to join the waitlist for our brand new coaching program that is launching in May. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Introducing The Product Boss Biz Accelerator, a five-month group coaching program kicking off on May 1st. Head to theproductboss.com/fasttrack to join the waiting list. You’ll be the first to hear more information as we release it, and you’ll be able to grab your spot on the course before everyone else.Stop leaving money on the table and start tapping into the easiest and quickest way to help your shoppers finish their purchase and recover lost sales with our Abandoned Cart Emails Workshop!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss
3/31/2022 • 36 minutes, 27 seconds
354. Finding Your Brand Voice with Claire Doody of Copper Union
Claire Doody joins us for another Small Biz Founders episode – and it’s a very special edition, too. Claire is the founder of Copper Union Apparel, making beautiful clothing for radical fat bodies (sizes 12-38). Where, before, options for plus-sized clothing were limited, Copper Union is making unique and individual pieces available for different occasions, and in colors and designs that completely break the traditional plus-sized mold. Claire has created a bold, vibrant line that aligns with herself and her customers. At one point, she only designed what she perceived as trends and demand in the marketplace, but those designs didn’t sell. Then, she’d make an incredibly niche, personal piece, that reflected something she would wear, and that piece would fly off the shelves. This valuable experience is what taught her to follow her gut and trust that what’s true to her is what her customers want as well! Claire has faced many personal and professional challenges, including being diagnosed with cancer, along her journey. However, even after having to take significant time off work, Claire was amazed to come back and be able to continue building Copper Union, without having to start from scratch. One way that Claire did this was by not only using her brand voice to help build a loyal customer base, but also by staying true to herself and following her gut.We discuss all of this and more in this episode, as well as everything from the shape of the industry to the benefits of a Mastermind. So what are you waiting for? Listen now.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Copper Union’s websiteCopper Union on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the <a...
3/28/2022 • 26 minutes, 2 seconds
353. How We Are Investing in Ourselves This Year to Level Up
We decided to make 2022 the year we level up more than ever before. We’ve invested in ourselves over the years, but never like we are this year. Part of that means that, during this episode, we’re attending our first in-person Mastermind event of 2022 in Greensboro, North Carolina. Lucky for you, you’re being treated to a rare, in-person episode recorded in our hotel room. While we prepare ourselves, we thought we’d take a moment and run through all the ways we’re investing in ourselves this year. Hopefully hearing how we’re investing in ourselves in 2022 will inspire you to find the best ways to invest in yourselves and your businesses too! Normally, you hear about our own Mastermind program, but what about the ones we are a part of? All coaches are coached. Even the best coaches and businesses have coaches of their own. Being an entrepreneur is tough and we all need help from others sometimes, it’s totally normal!We talk about how we made it through the season of life we were in when we first started our business to where we are at now, the other Masterminds we signed up for, the incredible retreats we are planning to attend, and even the coaches and courses we’re investing in. It’s truly a behind-the-scenes look at our 2022 gameplan to level up The Product Boss. We’re excited to share this with you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
3/24/2022 • 41 minutes, 6 seconds
352. Four Kids, a Farm, and a Million Dollar Skincare Business with Emilie Toups of Toups and Co Organics
Our Small Biz Owners episodes are where we talk to the owner of a small business in our community, so that their story of starting, growing, and thriving can inspire you to do the same. This time, we’re joined by Emilie Toups of Toups & Co Organics, a multimillion dollar skincare product business on a mission to create beauty inspired by nature. Emilie first started creating skincare and makeup in her farmhouse kitchen after discovering how organic tallow and other quality, natural ingredients made a huge difference in her skin and her family’s wellness. What started off as an Etsy shop four years ago has now turned into a multimillion dollar skincare business.Toups & Co Organics is an incredible success story. Not only has the company grown and continues to grow financially, but through the assistance of our Mastermind program and investing in their business, Emilie and her husband, Trent have been able to buy back their time to focus on other things that matter- such as homeschooling their children.In this episode, we talk about getting over the feeling of needing to do everything yourself, the importance of investing in yourself and your business, how you can conduct job interviews properly when you begin hiring in order to make sure that you find the right help and we even discuss paid ads!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the Toups & Co Organics websiteFollow Toups & Co Organics on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one...
3/21/2022 • 45 minutes, 8 seconds
351. Joy Cho Of Oh Joy! on How She Juggles It All
Joy Cho is the founder and Creative Director of Oh Joy!, a graphic design studio, lifestyle brand, and design company that has collaborated with top brands and organizations from Target to Band-Aid – even The White House. Joy is a master of many trades, having also worked as a graphic designer, blogger, mama of two, consultant for numerous businesses, and having authored six books (with a seventh on the way). She was named one of Time’s 30 Most Influential People on the Internet two years running, and she holds the most popular account on Pinterest with over 15 million followers (something she’s in the Guinness Book of World Records for, by the way).She joins us to discuss her unusual path to profit. It’s an amazing reminder that no one goes on the same journey as anyone else. Whatever you’re doing and wherever you are in life, your path doesn’t necessarily have to look like anyone else’s. There’s a lot to learn from her account of just how her brand took off and, then, leveled up to the huge success story that they are today.We also talk about what it’s like to be the face of your business when you’re an introvert. Joy believes it’s something you can learn, and gives advice for anyone who wants to step into the limelight to sell their products but lacks the confidence to do it. She believes the personal connection you can offer to your company can be really meaningful for your customers, so it’s definitely advice worth taking.This is a wide ranging conversation, where we touch on everything from hiring and scaling your business to the point that feels comfortable to you, how Joy balances work with her family life, and the time Michelle Obama invited Joy to design the annual White House Easter Egg Roll. This episode is a total joy, so listen now!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit the Oh Joy! websiteFollow Joy on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop...
3/17/2022 • 55 minutes, 5 seconds
350. Success & Supply Chain of Adult Swaddle Blankets with Kimberly Cannon of Pipermoon
Kimberly Cannon is the Small Biz Founder behind Pipermoon blankets. We’ve worked with her in our Mastermind and, now, she’s on hand to tell us her story, what she learned by weathering the pandemic, and so much more.As you know, we’re always excited to share with you the success stories of our students, Masterminders, and community members – and Kimberly is amazing, so it was really inspiring to speak to her for this episode.Her brand, Pipermoon, creates and sells adult swaddle blankets made out of soft, jersey knit material. They’re super comfy, and big enough for adults – because why should cozy blankets be just for kids? We could all use a little more of that special feeling of warmth and security these days.COVID brought unique challenges to everyone, but Kimberly found that people began embracing Pipermoon blankets as a way of sending loved ones a “hug” when they couldn’t do it in person. She is super resilient; you can hear it in her voice. Having overcome so many obstacles over the last few years, in both her personal and professional life, she’s now completely and utterly thriving. It’s so empowering to see how well she’s doing. It’s a reminder to always look for silver linings and growth opportunities, even when it feels like things aren’t going so well. Hear her story in this Small Biz Founders episode!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Pipermoon WebsitePipermoon on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one...
3/14/2022 • 24 minutes, 9 seconds
349. You're Not Meant to Do Business Alone with Lindsey Schwartz of Powerhouse Women
Lindsey Schwartz is just like all of you. She woke up one day and went, “Wow. I’m meant for something more.” She believes that women are wired to create, and wants to help them put their stamps on the world in a unique way. She’s the founder of Powerhouse Women, and she’s here to share some of her amazing advice.We met Lindsey at the Lite Pink dinner (she’s a fellow investor!), and we were so impressed by how connected she is to her community. Her book, Powerhouse Woman, tells her journey from working in the world of wellness before moving into entrepreneurship. She touches on many relatable problems that most people go through, like imposter syndrome, and how it grows in proportion to your goal.We discuss tips on growing and scaling, from how you can turn one big launch into multiple smaller launches to create more engagement, to how you can engage your audience in a way that makes them feel personally invested in your products. Lindsey felt disconnected from her purpose for many years, but she’s completely turned that around to create a life that she loves. Her mission is to help other women do the same. Tune in to soak up her inspiring entrepreneurial energy!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Visit Lindsey’s websiteLindsey was kind enough to provide us with a special link to share with our listeners to be able to join her Girl Gang community for free for one month. Click here to join.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one...
3/10/2022 • 57 minutes, 15 seconds
348. The Path to a Million Is Not Something You Do by Yourself
With the focus the world puts on leadership, it can be easy to forget that no one person runs a company completely on their own. No matter what your business is, you’ll forge relationships along the way – many of them beneficial, all of them educational. We wouldn’t be here today without each other so let us tell you just how important your ties with other people are. On your path as a product boss, you’ll meet people, pick stuff up, and maintain certain relationships. This will look different every single time and for every single one of you, so don’t feel as though your story will be the same as those around you. A common thing that we see in product bosses is treating their staff as peers. They may be close friends, but that doesn’t mean that you should talk to them about business decisions when you’re operating at a certain level. At the end of the day, you’re going home with the risk, not them.Napoleon Hill defined a Mastermind as a meeting of two minds and, to this day, a Mastermind is one of the best ways to find helpful and supportive relationships. The idea is when two minds come together, they form a third mind, and that’s something you can see with us. When we first became friends, we created a third mind that you’re listening to and interacting with today. Remember if you have big dreams and goals for your business, you don’t need to do this on your own!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to...
3/7/2022 • 40 minutes, 55 seconds
347. The Mindset of a Million-Dollar Product Boss
One mistake people often make is thinking it all comes down to strategy, when, really, the most important thing is mindset. It can seem daunting or overwhelming to change how you think about running your business as it grows, but these kinds of shifts are critical to being able to scale your success. Chances are, if you run your own business, you’re a visionary. You have lots of ideas, you spend lots of time thinking about the future, and you dream really big. But the bigger your company grows, the harder it becomes to find the space to live the life you want and avoid burnout. Sometimes, you might feel like you have complete clarity, but other times, you feel like a chicken flailing around with its head cut off. That burnout comes from not allowing yourself to be the visionary that you are.That’s why we’re going to spend some time exploring what separates six and seven-figure product boss mindsets from the rest. Make sure to listen to this episode even if your business makes less than that. It never hurts to hear how other people approach their companies, and it might be good practice for when you’re making that income yourself!For starters, one common trap people fall into as their business grows is not knowing when to stop wearing all the hats. When you start a company, you’re doing everything, or almost everything, yourself. It takes a lot of mental readjustment to get used to the idea of hiring people to do work for you, trusting them to do it to your standards, and even giving yourself permission to step back and focus on other things. But it’s an important step to take because, newsflash, you – the boss of your company – could be the bottleneck! You’ve earned the ability to pick what you want to do in your company, so pick! You might want to stop going into your store, you might want to hand off your social media accounts, or you might want to step back from production. Great! Now it’s time to hire people to make that a reality.Remember that you’re not always going to be hiring for a helping hand. At some point, you’re going to need to start attracting leaders who can make decisions and keep things running for you. You’re a decision maker; not a doer, but that doesn’t mean that you have to make every decision yourself. There’s no limit to how much you can grow. Listen to this episode to find out exactly how. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are...
3/3/2022 • 57 minutes, 44 seconds
346. Conviction Marketing with Kelly Roach
Kelly Roach is a very special guest. This is her fourth time appearing on The Product Boss and there’s a good reason we’ve had her on the show more than any other guest. Simply speaking, she’s a marketing genius. We listen to her podcast, we’ve read her book. As a former cheerleader and Fortune 500 executive, Kelly is now an eight-figure entrepreneur who helps people build and scale companies online. Her multimillion dollar company, Unstoppable Entrepreneur, is the fastest growing coaching program on the market. She’s also the co-founder of The Courageous Brand, designed to create positive societal movement by giving young girls a chance to rise to the top and break the glass ceiling. Her new book, Conviction Marketing, is out now. We’re here to discuss exactly what conviction marketing is and how it can help any product boss promote their business and get the word out about their products. Kelly’s here to let you know that you can achieve any level of success that you want. Our conversation, like always, is truly inspiring. We cover it all, from having a unique story, the importance of being authentic to yourself and your brand, and being (or not being) the face of your business. We even talk about the difference between having a following and being able to convert that following into movement and sales. Grab your notebook and listen now!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Kelly’s book, Conviction Marketing, on AmazonListen to The Kelly Roach ShowProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a...
2/28/2022 • 48 minutes, 21 seconds
345. Selling with Video with Krista Mashore
Video is one of the secret tools that can make all the difference in your marketing. It’s cheap, effective, and stats show that good video content can make all the difference to leveling up your sales. Krista Mashore is a top digital marketing consultant and our guest today. She’s here to give us the skinny on how you can use video to boost your business. Just knowing that we need to use video doesn’t mean we know how to properly utilize it. And starting out with video can be daunting, even though it shouldn’t be. It doesn’t need to be a full Hollywood production. A simple video showcasing your product – we talk about a seller who had an amazing hit with a video of one of her shirts hanging on a chandelier – can make all the difference. For those of you who are introverts and find the idea of being in front of the camera too scary to take the plunge, don’t let that become a crutch that prevents you from pushing yourself and reaching a new level of potential! For a lot of people, being an extrovert is a muscle that you can exercise and build. It doesn’t have to come naturally. Just don’t give up at the first hurdle. If you don’t believe us that getting video right is worth your while, listen to what Krista has to say in this episode. She teaches us that a landing page with video on your website will convert to sales 800% more than one without. That’s a mindblowing stat. Even more, an engaging video will perform better than highly produced, glossy content.So long as the video showcases your product or service effectively, that’s all that matters. Interruption marketing – that’s where you hook someone in while they’re casually browsing social media instead of actively looking for something to buy – is one of the most effective ways to market. And video is one of the best forms of interruption marketing out there. Remember that facts tell, but stories sell!Resources:KristaMashore.comF.I.R.E.D. UP with Krista Mashore PodcastThe Ultimate Digital Marketing Playbook for Dominating Your Local AreaConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Check out and shop from hundreds of small businesses from the Small Business Shopping...
2/24/2022 • 33 minutes, 8 seconds
344. Lessons Learned from Retailers, Manufacturers & Brick-and-Mortar Business Owners
In another of our Lessons Learned episodes, we bring you two more inspirational stories from our Multi-Stream Machine students (who are now Masterminders). We’ve already showcased everyone from Etsy sellers to one-of-a-kind, handmade artists, so today, we’re hearing from retailers, manufacturers, and brick-and-mortar business owners. We talk to Jenny Tse, who regular listeners of the podcast will remember from a recent episode where she discussed her growing Sipping Streams Tea Company. Jenny’s amazing tea company owns and operates the world’s first geothermally heated tea farm, and is based in Alaska. Also joining us are Joy Williams and Jane Molina from Ninni Co, sisters and sellers of elevated baby products that meet the natural expectations of babies. They’re best known for their truly breastlike pacifier, designed to mimic the real thing. We’re so excited for you to meet them, hear their stories, and learn from their insights and experiences. TODAY IS THE LAST DAY TO JOIN MULTI-STREAM MACHINE! That's right, the doors close at 7 pm EST for the Spring Class of 2022, and doors will not reopen again until some time later in the year. If you've been on the fence about joining MSM or just have questions about if MSM is right for you, send an email to hello@theproductboss.com or text “MSM” to +1 (917) 636 - 7609 and we will be more than happy to answer your questions! If you are looking to grow your business by increasing your sales and visibility and improving your systems, then take the leap to join MSM today! You can sign up right here! See you inside!Resources:Sipping Streams website and IGNinni Co website and IGConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: <a...
2/23/2022 • 1 hour, 5 minutes, 45 seconds
343. Lessons Learned from One-of-a-Kind, Custom & Fresh Food Maker Business Owners
We’re continuing our Lessons Learned series so that you can hear the incredible stories of our Multi-Stream Machine students who’ve seen amazing results ever since signing up. When we showcase makers, a lot of you ask, “Well, what about artists? It must be completely different for me, right?” And no! That’s not the case. To show you how the same principles still apply, this roundtable discussion features three artistically focused product bosses.Introducing Suzanne Godbold, Creative Director of Three Best Bakery. Suzanne is a podcast veteran at this point, having appeared on the show several times in the past. She launched Three Best Bakery in 2016 and her amazing boutique shop is now thriving, best known for their super popular smash cookies.Pet Paintings by Nicole is Nicole’s outlet for their custom artwork. Pet Paintings by Nicole will create a custom portrait of your pet, painted onto a range of products from canvases to jackets to vans. They launched their business in 2015, and are continuing to scale with multiple artists employed under their brand.Cara Maybee started Desert Rose Equine in 2014, pioneering designed stirrups for use in horse riding. Her products go above and beyond the tack readily available on the market. She’s carved out a name for herself with a highly desirable product within a niche field. Between the three of them, our showcased business owners are three very different types of artists who prove that the lessons you learn in Multi-Stream Machine are universal. If you’re a creative who doesn’t see yourself being able to apply business advice to your work, then this episode is for you. The stories you’re going to hear are inspirational, and prove the worth of investing in yourself, so that you can determine your own path to profit, and be prepared with the proper steps to take when your business blows up!Doors to Multi-Stream Machine are CLOSING SOON ! Be sure to join now so that you don't miss out as it’s the only time MSM will be open for the Spring class of 2022, so sign up now!Resources:Three Best Bakery website and IGPet Paintings by Nicole website and IGDesert Rose Equine website and IGConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for...
2/22/2022 • 1 hour, 11 minutes, 18 seconds
342. Lessons Learned From Etsy, Makers & Handmade Business Owners
Today, we’re interviewing some incredible product bosses who are handmade business makers and owners. Half the members in our community are makers, so we know that showcasing their success is something that can really inspire you to level up your business and your profits. We’re joined by Sarah Waggoner, Emily Gallardo, and Mindy Keegan – three of our Multi-Stream Machine students who’ve seen amazing results since signing up. Sarah is the product boss behind unique bottle and jar sellers, Heartland Lettering, Emily Gallardo is the owner and founder of EJ Clay Co who sell handmade clay earrings, and Mindy Keegan is the mama behind Made for Mama Shop who sell unique mugs designed to become a meaningful part of your life for years to come. More than just inspiring, their stories are packed with lessons to be learned for anyone, whether you’re just starting out or looking to take the next step forward. The one common factor between all three of them is that Multi-Stream Machine is what allowed them to create their very own path to profit. Even better, through implementing the modules learned in MSM, each of them saw such amazing results that they were able to pay off the course within a month of joining.The biggest lesson we want you to take from today’s episode is that each and every one of you has your own path to profit. You just have to figure out what it is! Tune into this episode to hear all about how Sarah, Emily, and Mindy went from feeling lost and completely disorganized in their business to increasing their sales and being able to scale after implementing the modules they learned in Multi-Stream Machine. In case you haven't heard, the doors to Multi-Stream Machine are now open for a limited time!! If you are ready to invest in yourself and your business, then join the Spring class of 2022 here!Resources:Heartland Lettering website and IGEJ Clay Co website and IGMade for Mama Shop website and IGDoors to Multi-Stream Machine are now open ! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, <a href="https://theproductbossmastermind.com/new" rel="noopener...
2/21/2022 • 1 hour, 3 minutes, 13 seconds
341. How to Protect Your Biz When All Your Sales Come from One Place
You have an incredible business, but if you’re relying on one platform or one main stream of revenue, you may find yourself in trouble in the future because we never know what the future will bring! What would you do if your main stream of revenue no longer existed? Or if the platform you rely on went down? Let's discuss how you can protect your business when you don't have control of the platforms you're selling on.If you’re relying on one platform, it doesn’t matter how established it is, you might find that something happens and suddenly you’re left without your key, or only, revenue stream. For instance, one of our Multi-Stream Machine and Mastermind students had three successful Etsy shops, but she accidentally used a word that was trademarked and Etsy shut down her shops and she had to start from scratch again.A second example comes from another one of our Multi-Stream Machine students who has her business on Etsy. A customer complained about her bestseller – the one product she built her entire business around – and that product was taken down.Now, we aren’t saying you should steer clear of Etsy or even move away from the one platform you’re on because this could happen on any platform you don’t own! Amazon could change their terms of service to something that doesn’t work for you at any time. Shopify could crash. Even if you have your own website, it could be hacked. Remember how helpless some people felt when Facebook, Instagram, and WhatsApp all went down at the same time in 2021? What’s the best solution to protect yourself and your business? Get. Onto. More. Platforms!You need to diversify your revenue streams because no one platform is safe. None of us would have predicted a global pandemic would come along and shut down in-person trade shows or close brick-and-mortar stores, right? Here’s how to find more sales platforms, more revenue streams, and the things you have to consider when you use them. If this episode resonates with you, we want to help you grow your business, get on more platforms, save time, and make more money! The doors to Multi-Stream Machine are now open for a limited time so be sure to sign up today. We can't wait to see you inside! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors to Multi-Stream Machine are now open ! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a...
2/17/2022 • 25 minutes, 48 seconds
340. [BSSC DAY 1] Discover Your Untapped Opportunities
In this episode, we are bringing you the replay of Day 1 of our LIVE Best Seller Secrets Challenge. Today was all about Discovering Your Untapped Opportunities and writing down your 3 best sellers!Every day at 12 pm EST this week, we are going to teach you (for free) what to do to grow your business with ease and profit and HOW to lean into best sellers to put more money into your pocket as a profitable business. Over the course of the next four days, you will:Day 2: Create your best offers to take advantage of your best sellers.Day 3: Your Year-Round Plan: How to Make More Sales and Grow a Profitable Product-Based BusinessDay 4: Learn how to grow your business with EASE by tapping into timing of your best sellers strategy.Day 5: Discover how to AMPLIFY your best sellers and get the word out!Sounds amazing, right? There's still time to join us! When you sign up, you'll get access to the Facebook group where the live trainings are taking place, the workbook and a VIP exclusive audio experience with special bonus episodes and each day's training so that you can listen on the go!Sign up for our Best Seller Secrets Challenge LIVE right here.Can't make the live on Day 3? We've got you covered! Day 3 is our favorite day because it's when we teach the 3 Secrets of Highly Profitable Businesses to Consistently Generate and Grow Your Revenue Year-Round. Those who show up live will receive a special bonus so if you can't make it live to Day 3, click here to check out the other available dates and times!
2/14/2022 • 1 hour, 25 minutes, 6 seconds
[VIP Invitation] We Have a Private Podcast for You!
For the first time ever, we're so excited to announce our exclusive private podcast for the Best Seller Secrets Challenge! It's a VIP audio experience, so you can take the free 5-day challenge into your earbuds. It's only available for a limited time, so you'll be able to binge as we'll be dropping episodes during the Challenge straight from our LIVE trainings to the private podcast feed, along with bonus episodes that won't be anywhere else. So sign up for Best Seller Secrets Challenge and you'll get access to this exclusive audio experience.Go here to sign up: https://theproductboss.thrivecart.com/best-seller-secrets-challenge/
2/11/2022 • 3 minutes, 8 seconds
339. How to Get Customers to Find You
This is the thorn in the side of so many small business owners: how do you get customers to find you? A big business can grow quickly and easily because they have a budget to back up whatever they’re doing. But what about small businesses? There are several strategies you can use to boost your visibility at any level, so let’s discuss them.Trying to promote and market your business can be daunting – after all, many of you probably didn’t become a product boss because you wanted to spend all your time in lead acquisition. A lot of people think “sales,” but they forget to think “marketing.” And when you’re starting out, you need to make sure that people know about your business, otherwise you’re not going to be as successful as you deserve to be. People can’t buy something unless they know about it!We’re big fans of bootstrapping, which can take many forms. In pre-COVID times, it often meant going out on the road to conferences and trade shows, making sure you had an in-person presence at important places and events. Well, markets and trade shows are making a comeback so it's time to start thinking about how you are going to market yourself in real life again.Another good example is how collaborating with a seller platform like Amazon or Etsy can be a game-changer – especially for smaller businesses. A lot of people are put off by the fees that they charge, so we spend part of this episode explaining why you shouldn’t let those fees scare you. Listen now for a rundown of these tips and strategies, plus many more!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.Doors to Multi-Stream Machine are opening on February 17th! It’s the only time it’ll be open for the Spring class of 2022, so sign up now, and make sure you don’t miss out!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, <a...
2/10/2022 • 48 minutes, 16 seconds
338. The Objections Makers Have That Are Keeping Them Stuck
There are a few things that come up again and again when we talk to makers. These mental roadblocks don’t serve any real purpose – they just get in the way! That’s why we’re dedicating this episode to taking some of them apart, explaining why you should stop listening to the nagging voices of doubt in your head, and why you’re a true product boss!A lot of you are makers because you’re creatives at heart. It makes sense: get so good at making things and it’d almost be silly not to start selling them. The problem is that so many of you run into this mental block as you try to build a business where you think, “I’m not a business person; I’m a creative!” It might seem strange at first, but there’s absolutely no reason why you can’t be both.Your customers don’t care who is actually making your products so long as the quality stays the same. Think about the products you buy and the brands you support. Would you be upset if you found out that the founder of the company wasn’t personally making each product themselves? Of course not! So, then why do you think that you have to create every single one of your products with your own two hands? The answer is you don’t. It’s just a limiting belief that you, as a maker and product boss, have about your business! It’s very common to have these limiting beliefs – especially as a maker. So just know you aren’t alone, but that we are here to help. Listen to the episode to hear us go through various examples and show you why you need to shift that mindset – you are an amazing product boss with an incredible product!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a href="https://ayearofcontent.com/join-now1?utm_source=podcast&utm_medium=podcast&utm_campaign=a_year_of_content&utm_content=podcast"...
2/7/2022 • 1 hour, 2 minutes, 36 seconds
337. "Help! I've Been Doing This for Years, Why Can't I Grow My Business?"
It’s really easy to feel like you’re stuck on a hamster wheel. You’re busy – really busy. It’s not like you’re not working hard. You’re moving and doing all the things, but when you stop and look at your progress, it doesn’t seem like you’re actually getting anywhere. We all feel like this at some point after starting a business. It’s completely normal. You just need to learn how to get off the wheel and start taking steps forward. There are a few basic rules to remember that can completely turn your company's growth around. A lot of you are scared of change. But remember that that’s also normal. Change is a good thing and it’s what we want to achieve so that your business can grow.The first major tip we cover in this episode is the importance of needle movers. A needle mover is something that takes little effort but pays off with lots of return on investment (ROI). We like to focus on small things that either save time or earn money in the long run. One of the most common things people view as a needle mover is social media, but, the truth is, this isn’t always the case – especially lately. For a lot of people, ROI on social media isn’t actually that strong. A better example is taking the time to fully understand your numbers. For example, most businesses operate on the 80/20 principle which means that 20% of their products account for 80% of their revenue. If you know which 20% of your products are your best sellers, you can better tailor your whole business operation to capitalize on those products.To hear us explain this in further detail, as well as discuss the other ways you can finally get your business moving on its way to the next level, listen to the whole episode now.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Today, we are hosting our third and final workshop of The Product Boss’ Guide to Your Best Year. It’s all about the 80/20 rule and we hope you’ll join us live! Be sure to register here because you won’t want to miss this!Resources:It’s back!!! We are hosting our FREE 5 day Best Seller Secrets Challenge where you can learn the secrets to maximizing your revenue and growing a profitable business year-round… without having to make more products or spend a cent on ads! This will be a LIVE challenge for product-based business owners, so make sure you sign up today.If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say,...
2/3/2022 • 31 minutes, 44 seconds
336. Making Big Moves in Alaska & Beyond with Jenny Tse of Sipping Streams Tea Company
In this Small Biz Founder episodes, we’re highlighting the amazing work of Jenny Tse and her business, Sipping Streams Tea Company. She’s a certified tea specialist and Sipping Streams has won multiple prizes (including 1st place) at the North American Tea Championships. But how did she get there and how does she and her partner keep everything running?Jenny was born in Hong Kong and raised in Alaska where she was active in the local community, selling her family’s vegetables at the local farmers market. After traveling to visit various Chinese tea farms, she was inspired to share the knowledge with her local community. With restaurateur parents, and after pursuing two previous careers – one of which was as a high school teacher who taught tea classes – Jenny decided to open her own tea room. From there, the rest is history. Jenny published a book filled with her knowledge, has won multiple awards, and was invited to speak at the World Tea Expo. Just this summer, she started the world’s Northernmost tea farm, which is also the only geothermal tea farm in the world. There’s no limit to what she can (and will) accomplish!We talk about her experience launching and scaling Sipping Streams Tea Company, how it ties into her generational legacy, and how Multi-Stream Machine helped her on her exciting journey, even after she had been in business for several years.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. Be sure to join here.Resources:Sipping Streams Tea CompanySipping Streams Tea Company on IGRead Jenny’s book: The Essence of Tea: The Transformational Journey of a Tea ConnoisseurProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you...
1/31/2022 • 30 minutes, 53 seconds
335. Makers Gotta Make Money
We tend to hear the same limitations over and over, specifically from our makers, which is why in today's episode, we want to make sure that you are thinking about things in a way that will benefit you and serve your business. Oftentimes we see this idea of the starving artist mentality in the maker community, either "you don't want to charge too much for something" or "maybe you don't find that there's value in it" or the most common one we hear is "it has to be made by me."As a handmade business, its really easy to allow this mentality to take over, but when it comes down to it, if you're getting stuck in the belief that other people can't do something the same way you can or people won't buy your product if it isn't made with your own two hands, then you'll eventually hit capacity and won't be able to scale. It's time to break some of these limitations down so that you can move forward with your business.The most common story we hear is, “I have to make all of my products with my own two hands.” Maybe this is you. Maybe you’ve built your brand identity around the idea of your products being handmade and unique. But, set down the rolling pin for a second and ask yourself, did you ever promise that those hands would only ever be yours? Chances are, your customers don’t care who’s making your product so long as it’s still made with care and held to the same high standard. So, is it really still worth your time to make every last thing yourself, or can you start scaling?This is only one example. At the end of the day, makers gotta make money! Your customers need and want your products, so it’s time to get over that starving artist mentality and step into a new mindset of being a true product boss. Tune in – let’s unpack why you shouldn’t let these common beliefs stand in your way.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. Be sure to join here.Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a...
1/27/2022 • 29 minutes, 27 seconds
334. Why Wasting Time is Worse Than Wasting Money
We know time is finite. It’s one of the scariest things people think about when they start leveling up their businesses. “How will I find time for the other important things in my life?” We’re here to give you a secret. (You can use money to buy your time back!)A fear of success is completely normal and it’s something we’ve been talking a lot about on The Product Boss lately. There’s a reason for that! It’s very common. When we asked about it during our last Bosses and Breakfast, so many of you put your hands up. That shared experience has stuck with us.The big reason we find it so scary is the worry that your priorities will shift so dramatically toward your work obligations that you won’t have time for anything else in life – especially important things like family, socializing, and self-care.Think about pre-cut fruit and vegetables. Some of you may buy these in the supermarket already because you’ve decided your time is worth more than the few extra cents it costs to not have to chop them yourself. Running a business is exactly the same! At a certain point, your time is so valuable that it makes more sense to hire someone else to do some things for you. Laundry services, pool cleaning, grocery delivery – we shouldn’t be afraid to outsource business-related responsibilities just like we do at home.That doesn’t mean you have to take yourself away from the things you enjoy most about your business. It’s all about establishing priorities. If, for example, you love fulfilling orders, you just need to figure out what someone else can handle for you that frees up your time to do that. Or maybe, you can find someone to assist you with fulfillment, so that you don’t have to take care of every single order yourself. Shifting the pieces around will look different for every business, but there’s always room when you have a smart plan. If you’re still not sold yet, and even if you are, tune in to the episode! We explain why your time is so much more valuable than money and why you should do everything you can to avoid wasting it.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off today so be sure to join here.Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you
1/24/2022 • 53 minutes, 42 seconds
333. Five Simple Steps to Reach $100k
Chances are, reaching $100k with your business is a lot more realistic than you think. You just need to start running things like a $100k business! Easier said than done, though, right? That’s why we’re laying out these five simple steps that can turn your business dreams into reality.The first step is simple: can you identify the product that works best in your lineup? The second is a little bit trickier, but still easy: are there any holes you can plug in your systems and processes? Where can you improve things? Once you do both of these, it’s all about upleveling your messaging, which can be as basic as making sure your product photography is on point. Last of all – and you’ll hear us talk about this again because we believe this is your true path to profit – leverage other people’s platforms. Collaborate, partner, and make use of services like Amazon and Etsy. This isn’t just about pointing you in the right direction. You’re going to come back to these easy steps, time and time again. Especially if, like so many of our listeners, the only thing holding you back is fear or a lack of confidence in your ability to take your business to the next level. Trust us: you can do this!Tune in to this episode to hear us break down each of these steps in detail, one by one. Follow these and your business will be reaching the next level in no time. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off today so be sure to join here.Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.If you’re interested in taking the lessons from this episode further, you’ll want to <a...
1/20/2022 • 29 minutes, 56 seconds
332. Be Honest: Are You Afraid of Success?
The second Friday of every year is National Quitters’ Day. Why? Because it’s the day that, statistically, most people give up on their new year’s resolutions. Why is it so difficult to make the changes we really want in life? We know the obvious answers, but have you ever considered that maybe you’re scared of change – of success? Let’s really dive into what that means and what you can do about it.Let’s compare your business resolutions to a resolution that a lot of people make at the beginning of the year: trying to lose weight. Losing weight couldn’t possibly be scary, right? Well, for many people, it can! There’s the fear of committing to a new way of life, the fear that your lifestyle changes will make you feel less comfortable, and the fear of failure, all of which can contribute to you being afraid to make that change. Business resolutions are no different!Change is scary – especially when you are wanting to take that next step in your business to become successful. You may experience thoughts such as "I don't want to be successful because I won't have the time" or "I can't scale my handmade business because my customers expect me to be the one making the product." Ultimately, it comes down to your mindset and the limiting beliefs you have that can lead to you being the biggest obstacle on your path to success.So how can you overcome this? It’s simple, really. It starts with daring to dream – and by trusting in your abilities. Listen for more.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off on January 20th so be sure to join here.Resources:Listen to the full Bosses & Breakfast episode here.Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with
1/17/2022 • 43 minutes, 16 seconds
331. How to Get "Ready-to-Buy" Customers
We often expect our customers to hit that “checkout” button without being prompted or convinced to do so. But that isn’t how people behave. They buy on desire, needs, and wants, and, as a product-based business owner, it's your responsibility to share with them the benefits that your products will bring to their life. Here’s how you can set yourself up for success with customers who are ready to buy.For starters, you need to consider the "tried and true" foundational method of marketing, which is... know, like, and trust. Better known as… the customer journey! So how can you start building your customer base? First, you’ll want to curate a healthy mailing list – popular advice in our space, but so many of you don’t use it enough! One email a week should be the minimum for most product businesses because, remember, most of those emails won’t be opened or read. Your subscribers are fans, so they’re on your side. You’re not going to upset them by sending too many emails. Instagram is another good option. It used to be one of the best tools for community building, whereas now, it comes with much more of a mixture of pros and cons. The platform is essentially becoming a selling platform, meaning you have to "pay-to-play" to find new customers. Rather than focusing on selling on Instagram (which you should still do at times!), try shifting your focus towards engaging with your followers and converting them over to joining your email list so that you can market to them.Sure, you might catch a person at the right moment, but more often than not, it’s not the right time for someone to make a purchase when they see your messaging. They might not open an email or buy anything, but if you’re constantly reminding them that you exist, they will remember you when it comes time to buy. Building an engaged following, a community, and increasing your visibility across multiple platforms is what this episode is all about. So many of you tell us that you want to turn your product into a six-figure business. Well, let’s do some math, because that goal is probably so much more realistic than you realize. Once you know your numbers, you can forecast your sales. Building up a following of “ready to buy” customers is one of the best things you can do to make sure you get there. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off on January 20th so be sure to join here.Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, <a...
1/13/2022 • 56 minutes, 41 seconds
330. Baking a Six-Figure Business with Suzanne Godbold of Three Best Bakery
Our female founder this week is Suzanne Godbold of Three Best Bakery and one of our Masterminders. She opened her bakery business just three months before the pandemic hit and pivoted her approach to secure a six-figure 2020! Suzanne decided to take the leap and turn her baking passion into a profession. Her products were flying off the shelves and tasted delicious, but she lacked the systems to scale long term. She ran out of ingredients every day and felt she couldn’t increase volume without sacrificing quality and brand authenticity. We reflect on our transformational first session with Suzanne and the importance of mindset. With a bit of mindset work, Suzanne built the confidence to double her prices, which contributed to her success and ability to take bigger steps in hiring resulting in her being able to make more room for creative control and growth.You can hear in her voice how her confidence is growing by the minute, and her sales are reflecting that mindset shift. She’s even created a solid work/life balance, clocking out at 5pm every day to spend time with her family. The impact joining Mastermind has had on Suzanne is extraordinary. By getting out of her own way and throwing herself into the community aspect of Multi-Stream Machine and the Mastermind, she has broken through her self-limiting ceiling and ended 2021 as a multi six-figure business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off on January 20th so be sure to join here.Resources:Website: threebestbakery.comInstagram:@threebestbakeryFacebook: ThreeBestBakeryProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too...
1/10/2022 • 56 minutes, 12 seconds
329. How to Step Into the Role of Boss of Your Business
Welcome to 2022 – we made it! Now, it’s time to take stock of where our businesses are and map out where we want to take them over the next year. That’s why we’re bringing you The Product Boss’s Guide to Your Best Year Yet. To prepare, we spend this episode exploring how you can step into the role of boss in your business, now matter who you are or how you feel about being a leader. You might look at other people and wish you could be as forthright and self assured as they are. Rest assured, you can! It all comes down to confidence, and shifting your mindset about yourself and your business.For example, there’s no need to worry about how everyone perceives what you’re doing because you’re not here for everyone. Your business has its own customers and it appeals to its own demographic. Spending time trying to please everybody or over analyzing what other businesses in the same space might be doing can be a real waste of time. Do you! And remember to own it.To understand what that really means and more, listen to us break down how you can get out of your own way and step into the role of boss of your business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!Connect:Website: <a href="https://www.theproductboss.com/"...
1/6/2022 • 39 minutes, 14 seconds
328. From Taking the Leap from Adoption Journey to Business Growth with Erin Port of Simple Purposeful Living
Our female founder this week is Erin Port, the Founder of Simple Purposeful Living, and one of our Masterminders. She took her engaged readers as a blogger, and her informed background as a teacher, and created a product that would give her audience value.Erin represents another inspiring story of someone reformatting their own personal journey into easy-to-apply lessons that people can take and apply to improve their own lives.Like most of us, she’s had past businesses and brands that didn't work out, so she knows all about self-doubt. She candidly shares with us the thoughts she had before launching Simple Purposeful Living, and how an encouraging bedtime nudge from her husband lit a fire in her that’s yet to burn out.It’s moments like that that truly drive her. Her voice glows as she describes her family as her why, how launching the brand and driving to financial success was all meant to fund the adoption of her son, and so much more. It’s clear her heart is in the most beautiful place.We talk about her humble origins, selling via Amazon, and overcoming those creeping thoughts of imposter syndrome. One of the most inspiring messages to take away from this episode is the impact joining the Mastermind has had on Erin, and how much benefit she saw from implementing the Best Sellers Secret Challenge and Multi-Stream Machine in her business. She believes (and we agree) that sharing ideas with others is one of the best things we can do to learn and grow as entrepreneurs. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Simple Purposeful LivingMeal Planner on AmazonSPL on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the <a...
1/3/2022 • 32 minutes, 55 seconds
327. Marketing Strategies for 2022 to Sell More
Happy new year! We’re really, really, really excited for the year ahead (knock on wood). We want this to be a very big year for your business, which is why now is the time to make sure you don’t have all our eggs in one basket, and that you’re prepared for anything that 2022 might throw at you.The best thing you can do to level up, and take your business further than ever before, is to make sure you have an amazing marketing strategy. But if there’s one thing the last year has taught us about marketing, it’s that you can’t rely on just one stream. Your marketing strategy needs to look more like a spider web than a straight line. Any one specific website or platform could go down without warning (remember the Facebook shutdown of 2021?!), or they might change their algorithms (yes, we’re looking at you Instagram) in a way that prevents you from getting the traction you’re used to or rely on for income. It’s time to stop betting it all on social media and focus on POP marketing, instead. Don’t just use paid ads. Look at adding organic promotion into the mix, as well. Generate word-of-mouth buzz with the right people, collaborate with others, and start building those partnerships. There are so many ways to get your business in front of customers that don’t involve a spreadsheet, so why settle on just one? Bring a pen and paper for this extra informative episode of The Product Boss podcast to help make your 2022 your best year yet!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Episode 283: Paid vs. Organic Marketing and How/When to Integrate Them Into Your BusinessProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping...
12/30/2021 • 48 minutes, 7 seconds
326. A Reintroduction of Jacqueline Snyder & Minna Khounlo-Sithep of The Product Boss
We believe it’s good to reintroduce yourself regularly, and often – especially when you’ve grown or evolved since your last introduction. So here we go again: we’re Jacqueline and Minna, nice to meet you!We kicked off the Product Boss podcast back in January of 2018. We all know a lot has changed since last week, let alone in the last four years. The same certainly applies to us as we’ve written a few new chapters in our own stories. So, we’re dedicating this episode to letting you know who we are, now, and what our journey has been as to how we ended up here.We all remember the first day of school; reintroducing yourself can feel weird. But, as you may remember, the more you do it, the easier it becomes! Reintroducing yourself is a great habit to build as it reinforces the story of your brand and product so that everyone knows who you are and what your business is all about.In a world where connections mean everything, don’t forget that offering a deeper understanding of yourself invites the same from others.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss
12/27/2021 • 40 minutes, 13 seconds
325. 2022: Our Top Advice on How to Make This Your Best Year Yet
If you’re like us and you’ve lost track of time through the pandemic, now is as good a time as any to reground and reset yourself to have your best year yet. 2021 has been a devastating year in many ways, but in purely business terms, some of you have seen some amazing profits. Either way, it’s time to start thinking about the new year ahead. Human beings need to reset and recalibrate every now and then, so let’s do just that as we step into 2022. Our top advice for 2022 is to level up… level yourself up! Whatever level you’re at, let’s kick things up a notch. It might seem daunting at first, but – trust us – you’ll look back in 2023 wondering why you didn’t take these steps earlier. Everything you do this next year should be with one thought on your mind: How am I going to take my business to the next level? And if that all sounds too lofty or unattainable, let’s focus in on one of the easiest, most tangible things you can actually do to make it a reality: invest. Don’t worry, we’re not asking you to learn about the stock market. We want you to learn how to invest in yourself!Spending your hard-earned profits on things that you seemingly don’t need to keep the business running is a tricky hurdle to get over, but that’s what investing in yourself takes. Think of the long term benefits involved and their ability to multiple your results. And remember, what you don’t invest back into your business becomes profit that you’ll be taxed on. If you’re listening to this, you already understand the value of investing in yourself in terms of time. The next step is simply overcoming the mental hurdle that stops you from spending money on your own development and personal growth. The next step above something like listening to a podcast is enrolling yourself in a course or even more formalized education, then, getting involved with your community or with a mentor, and, finally, joining a Mastermind. We cover all of these steps in further detail in this episode. Only a tiny fraction of people ever follow through on their new year’s resolutions to make real changes in their lives. You owe it to yourself to be one of them. Grow your product business to the next level and be the best product boss you can be. We sincerely hope our podcast and perspectives are helping you get there and continue to do so into the new year and beyond.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!Consistent content is key to getting more people to see
12/23/2021 • 40 minutes, 33 seconds
324. From Self-Doubt to Queen of Crowns with Kevlyn Walsh of Festive Gal
In this episode, we are bringing back Kevlyn Walsh, founder of Festive Gal, who you may remember from episode 155 of our Pivot & Sell series back in May of 2020. We have had the honor of working with Kevlyn, for almost a year now, in our Mastermind program and she is going to share with us where her business is at now (hint: it's multiple six figures!)At the start of her journey, Kevlyn was a school teacher who knew she wanted to leave the the education field when her school went on strike in 2019. Since Festive Gal was making about the equivalent of her teacher's salary, she knew it was time to leave her old life behind to become a full-time entrepreneur. Now, Festive Gal brings in multiple six figures!Kevlyn’s major growth during the pandemic had her worried that her success was a total fluke and that it wouldn't last in 2021. She was able to strategically implement and lean into some new things which has allowed her business to continue growing and scaling to new levels.As a result of these actions, Festive Gal brought in even more sales in 2021 than 2020! hanks to wholesale, Festive Gal is now in 200 stores, and have a permanent showroom space. Early on, Kevlyn realized that she needed to clone herself three times to continue to be able to operate the company at its new levels – so that’s what she did. She hired two more people just like herself to take on the workload. Since then, Festive Gal has expanded to a team of eight! Continuing an established pattern with our guests, she points to participating in Masterminds, specifically The Product Boss Mastermind, with likeminded people as a catalyst that helped her handle each new step of her entrepreneurial journey. Kevlyn's growth and success of Festive Gal over the past couple of years is an excellent example of how surrounding yourself with fellow product based business owners, who are at the same level as you, can make all the difference in your business journey.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Festive GalFestive Gal on IGEpisode 155: Pivot & Sell Stories: Even When You Are Scared Lean In with Kevlyn Walsh of Festive GalProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed...
12/20/2021 • 43 minutes, 10 seconds
323. 6 Key Behaviors of Building a Leadership-Based Company Culture with Marcel Schwantes
Marcel Schwantes is an international speaker, executive coach, and syndicated columnist attracting more than 1.5 million readers per month to his thought leadership pieces. His work has been featured in Inc., Time, Forbes, Business Insider, Fast Company, CNBC, and more global media outlets.He’s also the host of the wildly-popular podcast Love In Action, born out of Marcel’s belief that strong leadership and company culture start with human empowerment. The truth is, “employee engagement” is a really cold way of saying that you need to care for your employees. When you call it what it truly is – love – you start to see how those behaviors translate into good business outcomes.He gives us some incredible advice regarding how to grow and scale a small business without ruining the work culture. Surprise! It always comes back to leadership. When you’re hiring based on a shared set of values, rather than hiring as quickly as possible in order to grow, you see that those values actually scale rather well.We also talk about what sets apart the companies that make Monday-to-Friday drag and those that people love to work for, as well as the six distinct behaviors you can put into place to start seeding a healthy and happy culture.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:marcelschwantes.comListen: Love in Action PodcastSchedule an appointment for Virtual TrainingInstagram: @marcel.schwantesProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries—because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the <a...
12/16/2021 • 46 minutes, 26 seconds
322. Female Founders: Ann Williams of Yearly Co.
Happy holidays! We’re excited to be re-airing one of our favorite episodes of the Female Founders series to, once again, highlight the amazing work of Ann Williams of Yearly Co. Hear the amazing story of how she went from making jewelry in her garage to running a successful brick-and-mortar shop – just the kind of inspirational story that’s perfect for this time of year.Ann is someone we’d known for a long time before having her on the podcast. She was famous in our world after starting an amazing business based on a family tradition where her grandfather would gift her grandmother a gold bangle every year that they were married.Eventually it became clear that they needed a reliable place to buy gold bangles. Different jewelers charged different amounts for products of varying quality. Ann decided she would start making these high-quality bangles herself.One thing led to another and soon she was bringing on an intern, and then hiring full-time staff. It can be daunting to put people on your payroll, but Ann says it was something she had to learn to be comfortable with because, ultimately, they were better at some jobs than she was. The right choices are always what’s best for the product, the customers, and the business – even if they’re hard to make at first.Her experience has pushed her away from diversifying, as she instead prioritizes the improvement of their current products and serving the niche they now dominate. As Ann says, she learned to “grow forward, not in 10 directions.” Serving loyal customers is always the right choice as opposed to pushing to an expanded audience that may bring with it a diluted interest in your project. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Yearlyco.comYearly on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!<a...
12/13/2021 • 31 minutes, 11 seconds
321. Your Path to a Million Dollar Product-Based Business and Beyond
So, you’ve started your business and things are going well. What are the income milestones you should look out for, now? And how can you leverage your success into further growth? In this follow-up to episode #298, “Stages of a Product Business on the Way to $100k,” we tell you exactly how.What about salary – when should you expect that to kick in? Have you considered how things like scaling and delegation might evolve on your journey? There are distinct stages in the lifespan of any business and it’s super helpful to know what they are. For example, once you hit the million-dollar stage, you can’t be expected to do it all anymore. And, once you enter the acceleration stage, you shouldn’t be deciding everything yourself any more, either.This is about stepping into your strengths so that your business can become the best version of itself that it can be. It might seem unimaginable right now, but the goal is to find other people you can rely on so that your business can function without you. This is your path to a million dollar product-based business and beyond.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Product Boss episode #298: “Stages of a Product Business on the Way to $100k”Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales –...
12/9/2021 • 38 minutes, 17 seconds
320. Reair: Creating Your Dream Business & Life as a Maker with Susan Gordon Pottery
Ep. 320: Today we are delivering to your earbuds a special episode from one of our favorite super-successful handmade businesses, Susan Gordon Pottery. So many makers wonder how to create their dream lives while following their passions. In this episode, Susan Gordon, the founder and Chief Creative Officer of Susan Gordon Pottery shares about being in the top one percent of Etsy to opening a brick & mortar and having products sell out within MINUTES, Susan's journey through business, life, and Masterminds shows the limitless possibilities of being a maker.Support and follow Susan at:Susan Gordon Pottery WebsiteSusan Gordon Pottery InstagramBrought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in...
12/6/2021 • 56 minutes, 42 seconds
319. One Big Thing That Super Successful People Do
With the holiday season in full swing, we thought we'd explore the one big thing that all successful people seem to do: consciously choose who they surround themselves with.You probably hear this advice a lot, but what does it actually mean? This goes for almost anything in life, but if you have a goal, it helps to be surrounded by people who share it with you. Think about how much help it can be to surround yourself with fellow moms when you first have a kid, or how many people find success losing weight after joining a diet group. The same principles apply to business!Spending your time with people at the level you want to achieve has so many benefits. They understand your problems in a way that other people who haven’t been where you are, don’t. Consciously or not, they’ll show you the path to where you want to be if you’re looking in the right places and asking the right questions.If that sounds too simple on paper and you’re wondering how on Earth you can actually go about making it a reality, that’s where Masterminds come in. They’re a place full of like-minded individuals looking to grow together through connecting with one another and contributing to the group’s common betterment. Find the people you thrive best with, and make your goals a reality, too.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base...
12/2/2021 • 52 minutes, 2 seconds
318. How to Build a Brand with Ashley Viola of Meridian
Today, we highlight the amazing work of Masterminder, Ashley Viola, who founded Meridian in 2016 and has since grown it into an amazing, highly sought-after producer and purveyor of beautiful, handmade home decor pieces.Ashley started her career working with the world famous Muppets. Specifically, she was a producer and director on Sesame Street, tasked with finding ways to produce content and grow the brand on new and emerging platforms. That’s arguably the start of her entrepreneurial journey, as she had to go out and discover new possibilities and turn them into reality before anyone else had laid a path yet.The skills she developed on Sesame Street transferred right over into launching and running a product line – especially one like Meridian which is sold direct to consumer, and without a reliance on paid ads.Ashley talks about how she believes the pandemic contributed to the rapid growth she's seen over the last couple of years - her business was fortunate enough to remain operational as the rest of the world closed down and, with everyone stuck indoors, people started making an effort to decorate their homes as nicely as possible. We also get into the deeper introspective side of business building. What is your identity? Are you a business, just a shop, or a full-blown brand? In Ashley’s case, it seems pretty clear that she’s now operating as the latter! Then we explore what the future holds for Meridian and how Ashley is continuing to turn her plans into reality.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Meridian on InstagramMeridian WebsiteProduct Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!<a href="https://holidaycontentideas.com/101-holiday-2021?utm_source=podcast&utm_medium=podcast&utm_campaign=holiday_content_ideas&utm_content=nov_2021_podcast"...
11/29/2021 • 41 minutes, 42 seconds
317. Invest in Her: Our Journey to Becoming Investors in Lite Pink
Happy Thanksgiving! We recently became investors (for the first time!) after being invited to become part of Lite Pink, a new beverage line run by women, for women. The journey has been way more complicated than we ever imagined, so we wanted to share our story so that you can learn a little bit about what to expect when you invest, and why you should do it! Investing is one of those topics that’s often not discussed out in the open – and that’s especially true when it comes to women. There’s no reason for that. It’s just going to take a little bit of a push to change things. Now that we’ve seen how beneficial investing can be, we want to kick the door down and hold it open for the next woman to come through.Lite Pink is something special. It’s a completely female-run business, and more than that, it’s completely female-funded, too. We’ve found it amazing to be a part of something so impactful. We’ve now joined a club made up of other female investors, and our investor calls give us amazing access to work alongside these other entrepreneurs and learn from them in a way we never would have been able to before. Remember: collaboration over competition! As two first-generation Americans, how could we ever imagine having a literal seat at the table – or, in this case, tables full of 40+ powerful females. And all of them were investing too. It’s a level we never knew we could actually reach.This is a more candid conversation, as we share a personal mix of humble pride, tears and laughter. We’re learning so much through this experience and we want to share it with you. We hope to inspire you to start having the rare conversation about women and wealth. Lite Pink has a similar mission to us: to connect women around the world. We're so excited for you to listen!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Lite Pink Guide to the Holiday Season - a free guide filled with gifts, exclusive discounts, and gift guides that support woman-owned and small businesses to make your holiday shopping so much easier.Product Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.<a...
11/24/2021 • 58 minutes, 31 seconds
316. Bosses & Breakfast: Holiday Marketing and Messaging
In our Bosses & Breakfast live show, we discussed the ways that businesses, big and small, are already starting to market for the holiday season, what you can learn from them, and what you should be doing, yourself. It went down so well that we wanted to bring you a snippet from the show and encourage you to go and watch the full thing!Christmas is here! It’s not even Thanksgiving yet, but all of the big stores have already switched over their branding for the holidays. They’ve done the hard work and laid the groundwork, so now it’s time to follow their leads! The Shop 1 in 5 business directory has been festively transformed, too.It can seem early to be thinking about it, but it’s so important to set the mood, and get customers ready for when they decide that they want to do their holiday shopping, whether it’s right now or Christmas Eve. The aim should be to create an experience for consumers that turns shopping into more than a chore that needs to be completed. Turning your store – online or otherwise – into an activity or something fun makes it all the easier to gently nudge shoppers toward seeing the potential of your products as gifts. Connect the dots for them, and they’ll thank you for doing them a favor! This clip left us feeling inspired and motivated to tackle the rest of the week, and we hope it does the same for you. To hear this episode in full (and for future episodes of Bosses & Breakfast) visit our Facebook and Instagram pages. Bosses & Breakfast takes place every Wednesday at 11am ET. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch the full episode this snippet came from (and future Bosses & Breakfast sessions) on FacebookOr watch them on InstagramProduct Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s...
11/22/2021 • 25 minutes, 59 seconds
315. Gearing Up for Cyber Five
Cyber Five is upon us. Starting with Thanksgiving, we’re about to see five of the busiest shopping days of the year, so what can we do to make sure we’re prepared, and make the most of them?Thanksgiving used to mark the beginning of the holiday shopping season. Nowadays, it’s more like a midpoint. Don’t be afraid to start early, and do things in a way that suits you. Some people treat all of November as an entire Cyber Month – and remember, you can always change your plans as you go.Cyber Five is made up of Thanksgiving, Black Friday, Small Biz Saturday, Sunday, and Cyber Monday. For many, they can be the five busiest shopping days of the year, so it’s important to make sure you go in prepared and with a plan.Listen for our three rules to make sure you can take on the challenge in a way that’s easy and enjoyable. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsMastermind students mentioned in this episode:Kelly of Cayla Gray- Instagram: @caylagrayco, Website: https://caylagray.com/Greg of Lodestone Candles- IG: @lodestonecandles, Website: https://lodestonecandles.com/Debbi of Do Good Adventures- Video on her Shop 1 in 5 Listing, IG: @dogood_adventures, Website: <a href="https://dogood-adventures.com/" rel="noopener...
11/18/2021 • 26 minutes, 54 seconds
314. The Desired Brand Effect with Tracy Matthews of Flourish & Thrive
Our friend and colleague, Tracy Matthews has written her very first book! She’s the custom jewelry designer behind the Thrive by Design podcast and Flourish & Thrive Academy, where she mentors product makers and designers to help them multiply their businesses. And, now, she’s sharing even more of that wisdom through her book, The Desired Brand Effect: Stand Out in a Saturated Market with a Timeless Jewelry Brand. Tracy has built multiple successful businesses using a methodology she invented to solve problems she was encountering in her own life. That turned into what she teaches now, and our conversation covered everything about it from the importance of creatives and makers in business (and just in general!), to how we should build businesses around our lives instead of forcing our lives to fit around a business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Desired Brand EffectTracy MatthewsFlourish & Thrive AcademyConnect with Tracy Matthews on InstagramJoin the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsConnect:Website: theproductboss.comInstagram: <a...
11/15/2021 • 43 minutes, 34 seconds
313. When You Can’t Afford Ads, Do This
Anyone who’s run any sort of ads in the last couple of years (or just pays attention to marketing industry news) will know that Facebook recently went through a huge iOS change and ads no longer perform the way they used to. So what other options are there for marketing, either without Facebook or on a budget?Your social media strategy can practically become a form of advertising on its own, not to mention leveraging your own personal network and, of course, taking advantage of the Shop 1 in 5™ Pledge.But our favorite alternative to running ads is: collaborating. Collaborations can be paid, but the best ones take the form of a mutual exchange where you and someone else both give each other something and get something back of value in return. Maybe you’re an online-only business who can collaborate with a brick and mortar shop by running a pop-up in their shop for a day. Or maybe you want to team up with another business to run a joint giveaway promotion. The possibilities are endless. Just remember to keep your collaborations with businesses who have a relevant audience to the one you want to reach. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Fun Fall Foodie Giveaway videoJoin the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsConnect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
11/11/2021 • 27 minutes, 27 seconds
312. Bosses & Breakfast: Taking Responsibility for Your Results
What’s moving you forward, and how are you driving your results? We addressed this question in a recent Bosses & Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages) and simply had to share it with you all. Tune in to learn how to activate the results you want through smart investment that efficiently uses your time and money. We unpack how to start assigning responsibilities to your business efforts, how to review them and how to pivot when needed. Plus: we share real-life case studies to inspire you to keep showing up and get results faster. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss
11/8/2021 • 21 minutes, 9 seconds
311. How to Reward Yourself For Your Hard Work
The end of the year is a time for reflection and relaxation. For product bosses, though, it's the busiest time of the year. We go, and go, and go, and go – often for the sake and benefit of others, our business, our customers, and our futures. But, what about right now? We can’t forget to take account of the good work being done and consistently reward ourselves for putting forth the effort to make it all happen.In this episode, we talk about the best ways to reward yourself and when, and share some examples of ways we’ve done so in the past to help put things in perspective. Hint: Rewarding yourself with a trip to the Galapagos in ten years doesn't cut it! We’re talking small-scale moments of bliss, decisions that hinge on the difference between three shavings of truffle mushroom and five. (We explain that part in a classic Product Boss dinner story.)Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsIf you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now. We have limited spots available.Connect:Website: theproductboss.comInstagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer"...
11/4/2021 • 34 minutes, 38 seconds
310. Female Founders: Stitching a New Adventure in Entrepreneurship with Debbie Hodge of Stitched Stories
We sit down with fellow female founder and entrepreneur Debbie Hodge to showcase her new product business, Stitched Stories. Launched during the pandemic, Debbie seized control of a difficult situation and turned it into something special that’s now enjoyed by countless people across the country. Debbie took an old hobby and turned it into something even the TikTok generation can get behind. There’s so much to learn from her story – especially now that she’s entering her post-COVID strategy phase. Hearing the way she’s embraced being a product boss is inspiring stuff!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Connect and support Debbie Hodge & Stitched Stories:Official SiteInstagramPinterestFacebookEtsyThis episode was recorded live on Facebook. Check it out here!Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss
11/1/2021 • 38 minutes, 44 seconds
309. 2021 Trend Alert: Social Selling
Social selling (selling products and services on social media) is on the rise, and we predict it will be even more popular next year. To get you on board, we’re revealing the top three ways to drive sales on Facebook and Instagram, with tried-and-tested strategies for connecting with your audience on posts, ‘lives’, and DM’s. The best part is you can start right now, wherever you’re at on your social media journey. Remember, it’s not about spending thousands of dollars on influencer marketing or using bots, it’s all about building personal trust with your community and harnessing sales through meaningful connections.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The reel highlightJoin the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now. We have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss
10/28/2021 • 40 minutes, 1 second
308. Bosses & Breakfast: Internal and External Words for the Holiday Season
Words matter! How you describe your product business is one way to direct how you show up within your brand. In this snippet from our Bosses & Breakfast show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we decode how the power of language helps attach meaning to your business goals to navigate the busiest time of year. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram. Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS. Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss
10/25/2021 • 17 minutes, 36 seconds
307. Facebook and Instagram Down: How to Survive a Social Media Outage
The unimaginable happened: Facebook, Instagram, and WhatsApp went down for an entire day – and it felt like the whole world had come to a screeching halt. Product-based business owners who rely on social media felt the squeeze. How did you stay connected to your audience?In this episode, we explain why it’s so important to diversify your business across multiple platforms and give you helpful tips on how to create a backup plan when you’re forced to pivot your outreach strategy. Plus: learn how your email list and our Small Business Shopping Directory are the powerful marketing combo you need to skyrocket your brand. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS. Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year, and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now! We have limited spots available.
10/21/2021 • 37 minutes, 25 seconds
306. Bosses & Breakfast: Small Business Shopping Directory
The new Small Business Shopping Directory is an all-in-one place for customers to shop, discover and support hundreds of small product businesses this holiday season and every day. A place for you to be visible to new customers. The Directory is ready for more small businesses, like yours, to join.Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now along with hundreds of small businesses - it’s the go to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss
10/18/2021 • 22 minutes, 16 seconds
305. Holiday Decision Time: How Are You Going to Get Customers to Find You?
It’s go time! It’s holiday decision time! How are customers going to find you this holiday season?Are you still trying to work out your game plan to increase your customer base? If you’re ready to get your brand in front of more eyes then tune in to this episode where we give you the actionable steps to grow your customer list. Plus: get the intel on short and long-term strategies to build a foundation for immediate impact, and future growth. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss
10/14/2021 • 20 minutes, 51 seconds
304. Bosses & Breakfast: Fear and Comparison
Real talk. Fear and comparison can creep in no matter where you are on your entrepreneurial journey, and having constant access to everyone's lives can trigger all sorts of limiting beliefs to come up and stop us in our tracks. During a recent episode of Bosses & Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed how to shift out of a hypothetical "what if" spiral, silence your inner critic and get clear on what you truly want in business and life. Tune in to learn how to pay the bills and get aligned with your vision – not other people's timelines. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss
10/11/2021 • 27 minutes, 33 seconds
303. You Can Have a Highly Successful Business and a Balanced Life
Yes, you can have a highly successful business AND a balanced life. Finding that sweet spot between being a high-flying business owner and enjoying a balanced life is something we’re always striving for in The Product Boss Community. Your business should fill your bank account – and your passions – in a sustainable way that works for your lifestyle. In this episode, we show you how we earned more free time outside of the workplace to cherish our leisure time by delegating, hiring in alignment with values, and trusting the team we built. It’s easier said than done, but finding the freedom to invest in the things you love is a beautiful way to celebrate everything you’ve accomplished so far. Tune in to discover how we did it, and how you can too!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss
10/7/2021 • 37 minutes, 24 seconds
302. Bosses & Breakfast: How to Become a Full-Time Product Boss
Setting goals to pay yourself from your business is a crucial step to making your side-hustle a full-time business. During a recent episode of Bosses & Breakfast, our live talk show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed the importance of setting financial goals to aim for before calculating the steps to get there. From taking a closer look at your daily expenses to re-investing to further your path, we share the secrets of how to become a full-time product boss – and earn the salary you deserve! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss
10/4/2021 • 23 minutes, 40 seconds
301. Create Your Inevitable Success
Entrepreneurship comes in many different forms and everyone has their own personal definition. Some things that are entrepreneurial you can’t learn from a textbook, rather it is an innate mindset and it is truly hard work.Learning to be resourceful and resilient throughout your entrepreneurial journey is not a set formula you can use. To truly lean into a business mindset, you need to know how to get out of your own way and be ready to get up and keep going when obstacles arise. We’ve done it (multiple times), and we’ve helped thousands uplevel their mindset to meet – or even exceed – their business goals. Tune in to learn about how our community can help you unleash your inevitable potential! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductbos
9/30/2021 • 28 minutes, 13 seconds
300. Bosses & Breakfast: Mindset and Selling
Today, we invite you to embrace a new mindset around selling. This episode is a segment taken from our weekly “Bosses and Breakfast” live talk show, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages. We often get asked, ‘How do I sell without sounding sale-sy’. It’s time to shift your mindset and learn that selling is not a negative or bad thing. You started your product-based business to solve a problem and your customers are waiting for you to connect with them by telling and showing them. Tune in as we walk you through how you can talk about your product, show the value to your customers, and feel good about it. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out Bosses & Breakfast every Wednesday at 11 am (ET)101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! This is the first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads! Connect:Website: theproductboss.comInstagram: @theproductboss
9/27/2021 • 23 minutes, 44 seconds
299. When You Have a Small Email List with Jess Miller of Bella Vida Candles
There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.Jess Miller was making candles as a hobby up until the pandemic. After investing in Multi-Stream Machine and nurturing her small but loyal following, she made $120,000 and still found the time to take six weeks off. She has created a six-figure B2C business model that syncs with her needs and used her intuition and imagination to create a brand experience that goes beyond just selling candles. Tune in to hear how she maximizes profitability with a small email list and the creative ways she makes long-term connections to her audience. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: bellavidacandles.comInstagram: @bellavidacandlesThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out www.multistreammachine.com. This is the last time to join in 2021! Doors close TONIGHT at 7pm EDT!Connect:Website: theproductboss.comInstagram: @theproductboss
9/24/2021 • 50 minutes, 20 seconds
298. Stages of a Product Business on the Way to $100k
Let us guess, you have a fabulous business idea, big dreams to hit six figures… and absolutely no idea of how to get there. Are you looking for a path forward to up level your product based business to reach that validation revenue mark?Tune in as we unpack the three stages to $100k, from ideation and profitability to large-scale growth and big profits. We’ll identify the obstacles holding you back and give you clarity on your personal path to profit so that you can make those six-figure dreams a reality. You’ll realize you’re not alone on this journey and take inspiration from others to find your own way.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out www.multistreammachine.com. This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss
9/23/2021 • 40 minutes, 21 seconds
297. Growing on Etsy and Beyond with Rachel Dunn of Rachel Dunn Jewelry
There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.When Rachel Dunn struggled to sell her handmade jewelry in 2018 and 2019, she didn’t give up. Instead, she invested in building a support network that could cheerlead her on as she juggled being a mom with a full-time job. Since joining the Multi-Machine Stream group, she found the answers and tools to build her business. Now, she’s hit 1000 orders on Etsy and growing her sales platforms. Her order requests went up 83% this year, and she is aiming to make $52k next year – and this is her side hustle!Tune in to get inspired from Rachel and questions we answer from the community. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Etsy: etsy.com/shop/racheldunnjewelryInstagram: @racheldunnjewelryThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss
9/22/2021 • 1 hour, 10 minutes, 30 seconds
296. Scaling a Handmade Business Fast with Annika Benitz Chaloff of HeyMavens!
There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.After getting burnt out from her first business venture, Annika Benitz Chaloff felt like a failure and literally threw her entire inventory in the dumpster. Now, she’s bringing in 40k a month, has been able to employ a team of 13 people, stayed as a handmade business, created a vast social media following, and a gorgeous storefront in Nashville, Tennessee. Tune in to discover how Multi-Stream Machine changed her business outlook and life foreverBrought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: heymavens.comInstagram: @heymavensxoThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine. This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss
9/21/2021 • 1 hour, 10 minutes, 29 seconds
295. Tapping into In-Person Markets with Stacy Kramer from Atelieh
There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.Stacy Kramer is a maker and started selling handmade crochet plushies last September and hasn’t looked back since. After joining Multi-Stream Machine (our signature course), she was able to hone in and identify her best-sellers, and has perfected her marketing and sales strategy. She now crushes her goals and has made a potential deal to have her product in a Hallmark store.Tune in to find out how she transformed her business with us in just 90 days and made her investment back from purchasing Multi-Stream Machine in only 10 weeks! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: atelieh.caInstagram: @atelieh.crochetThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine. This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss
9/20/2021 • 46 minutes, 16 seconds
294. The Big Secret: Test and Try
Experimentation and failing are an integral part of building and scaling a brand, and we would know because we’ve sampled just about every strategy you can think of.In this episode, we dive into the various ways you can test and try things in your business and share lessons learned from our past experiences. Everyone always asks us: “How do I grow my business, what do I need to do?” And everyone always wants a concrete or linear answer. But, here’s the thing: it takes testing and it takes trying. This episode is all about testing and trying (what we’ve done on our own paths and within this same mantra of entrepreneurship) and how to move forward in your business. How can you test and try in your business? Let’s get started on how you can approach testing and trying in product, platforms and marketing.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The doors to our signature course Multi-Stream Machine open TOMORROW!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it, doors are only open for a limited time!Connect:Website: theproductboss.comInstagram: @theproductboss
9/16/2021 • 39 minutes, 7 seconds
293. Rock Your Holiday Promotions Challenge Day 1: Important Holiday Dates for Every Product-Based Business
You are in for a treat today - you’re tuning into Day 1 of the Rock Your Holiday Promotions Challenge. This is super special access to the audio of our video training of our FREE 5-day challenge that over 10k product bosses go through every year to make their holiday season epic.Today, you can listen to the very first day of the Rock Your Holiday Promotions Challenge and if you love it, we invite you to join this free challenge so you can get access to the slides, worksheets, action steps and community to help you through. Sign up here! By the end of this challenge, you'll know exactly what you will be selling this holiday season, what products you will offer, what dates your promotions will be held and know how to boost your sales even beyond the holiday season. All for free. All in the month of September! Can you imagine how you will feel in just a few short days knowing that you have prepped this early for the holidays? Join us! It starts today September 13th.---Holiday season is just around the corner, and this year will be a game-changer for online businesses. Are you ready for the holiday rush?Don’t worry; we’ve got you. This episode gives you a roadmap to the “Cyber 5” and how to prepare for the important dates that will be crucial for your end-of-year success. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Take the Rock Your Holiday Promotions Challenge where over 10,000 product bosses come together every year to create EPIC holiday sales. See you there! (Sept 13th-17th)What will you learn?Day 1: Mark the most crucial Holiday Dates for every product-based business.Day 2: Create Your Best Offers to take advantage of the holiday hype.Day 3: Amplify the Holiday Mood and share it with the world.Day 4: Pre-schedule your Holiday Promotions so you’re ready to sell at the right time to your customers.Day 5: Boost your sales to create a revenue-generating plan BEYOND the holiday season and into 2022.You don’t want to miss this, join in now!Connect:Website: theproductboss.comInstagram: @theproductboss
9/13/2021 • 21 minutes, 15 seconds
292. You've Made a Product, Now What?
While walking her dog the other day, Jacqueline spoke to a neighbor who asked her a frequently asked question: “I’ve made a product. Now what?”Trying to wrap your head around the “what now?” steps can keep you stuck, so we thought we’d break down the fundamentals that you need to think about so you have a roadmap from conception and creation, right through to becoming a (thriving) company. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Take the Rock Your Holiday Promotions Challenge where over 10,000 product bosses come together every year to create EPIC holiday sales. See you there! (Sept 13th-17th)What will you learn?Day 1: Mark the most crucial Holiday Dates for every product-based business.Day 2: Create Your Best Offers to take advantage of the holiday hype.Day 3: Amplify the Holiday Mood and share it with the world.Day 4: Pre-schedule your Holiday Promotions so you’re ready to sell at the right time to your customers.Day 5: Boost your sales to create a revenue-generating plan BEYOND the holiday season and into 2022.You don’t want to miss this, join in now!Connect:Website: theproductboss.comInstagram: @theproductboss to see behind the scenes and other fun happenings.
9/9/2021 • 36 minutes, 22 seconds
291. Bosses & Breakfast: Entrepreneurial Math
Today, we're inviting you to tap into a millionaire mindset of growing by way of multiplication over addition. This is the “entrepreneurial math” we’re referring to. This episode is a segment taken from our weekly “Bosses and Breakfast” live sessions, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages. We reflect on some golden nuggets of wisdom from "Miracle Morning Millionaires" by Hal Elrod and apply them to some of our clients' businesses to show how you can increase exponentially when you take intelligent shortcuts. Plus, we bust the typical product business myths that are holding you back from upleveling your business – and your bottom line. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out Bosses & Breakfast every Wednesday at 11 am (ET)Sign up for the Rock Your Holiday Promotions Challenge (Sept 13th-17th)Read: “Miracle Morning Millionaires: What the Wealthy Do Before 8AM That Will Make You Rich” by Hal ElrodConnect:Website: theproductboss.comInstagram: @theproductboss
9/6/2021 • 31 minutes, 56 seconds
290. The 80/20 Rule for Product-Based Business
The 80/20 rule lets you divide and conquer your business strategy by streamlining your efforts, so you invest your time, energy, and money where it counts. Tune in to hear how we apply the 80/20 rule to business and help you push your best sellers forward. Focusing on the products that embody your concept will make your company memorable in a saturated market. After this episode – and our Rock Your Holiday Promotions Challenge – you’ll have everything you need to get 100% with 20%! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Take the Rock Your Holiday Promotions Challenge (Sept 13th-17th)Watch the FREE live workshop series where we show you how to:Get more done in less timeScale your product-based businessUnlock your best selling productsBe totally prepared for the busiest time of the yearWatch before the replays expire on Sept 5! https://www.theproductboss.com/replayGrab your copy of The 80/20 Principle here
9/2/2021 • 32 minutes, 55 seconds
289. Case Studies of Scaling Product Businesses: For Makers, Manufacturers & Retailers
When it comes to scaling your product business as a maker, manufacturer, or retailer, it really is a case of “seeing is believing.” As coaches, we’re fortunate to see incredible success stories from our community, so we thought we would present a select few today, so you feel and hear the real world potential. We examine how b.e.happe designs grew her hat knitting company while traveling with her kids on the road, and discuss the intelligent strategies that helped DomeDock elevate their offering and diversify their marketing channels. Lastly, we chat about getting creative with your product and harnessing the power of social media to create beautiful results like Oakland Tea Co. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series where we show you how to:Get more done in less timeScale your product based businessUnlock your best selling productsBe totally prepared for the busiest time of the yearSign up here rockyourholidaypromotions.com/workshop-sign-upb.e.happe designs: Website: behappedesigns.com Instagram: @behappedesignsDomeDock: Website: domedock.com Instagram: @dome_dockOakland Tea Co.: Website: oaklandteacompany.com Instagram: @OAKLANDTEACOConnect:Website: theproductboss.comInstagram: @theproductboss
8/30/2021 • 38 minutes, 40 seconds
288. Imposter Syndrome and How to Keep Your Blinders On
Sometimes it’s hard to find the sweet spot between inspiration and distraction. In this episode, we delve into an issue that all business owners face at some point in their growth trajectory: imposter syndrome! When it comes to decision-making, it’s important that you (and only you) are in the driving seat, and you’re asking the right questions to reach your unique goals. Tune in to gain tips on how to shut out the noise hindering your vision or taking you down a rabbit hole that doesn’t make sense for your brand – or your customers. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upConnect:Website: theproductboss.comInstagram: @theproductboss
8/26/2021 • 24 minutes, 1 second
287. Debunking the Myths Behind Makers Scaling Their Business
We all want to know that we can make a million dollars, so we're debunking outdated myths around the makers' business model to help you feel inspired to build and scale your company to its full potential. First off, makers do not have to make everything they sell. Outsourcing does not depersonalize your connection to the brand or dilute your product's value. Secondly, makers can be millionaires. It's all about surrounding yourself with the right people and seeing real-life maker-to-rich stories you can relate to. Tune in to hear about just a few of our incredible self-starters who turned their maker business into a well-oiled product machine. Still don't believe us? Join our free Makers Guide to Scaling Workshop to uncover the secrets to uplevel your business and reach your dream goals. Let's MAKE it happen! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upConnect:Website: theproductboss.comInstagram: @theproductboss
8/23/2021 • 24 minutes, 56 seconds
286. How to Keep Your Head on Straight This Holiday Season
This year is flying by, so we thought it would be a great time to check in with ourselves and make sure we’re making the right decisions to reach our end-of-year goals. With the holiday season creeping up on us and consumer spending on the rise, it’s time to set priorities so we can end this year on a high. Listen in to find out how we’re clearing our schedules and getting our to-do list done! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upJoin the Small Business Shopping Directory Connect:Website: theproductboss.comInstagram: @theproductboss
8/19/2021 • 27 minutes, 41 seconds
285. The Product Bosses Guide to Getting Holiday Ready
The back-to-school season is upon us, so get ready to sharpen your pencils, your business strategy, and your bottom line with our FREE live 3-part workshops to get you holiday ready. Tune in to hear how we're conquering the pain points most product-based businesses deal with during this sales quarter and how you can do more than ever without sacrificing time spent with those you love. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upJoin the Small Business Shopping Directory Connect:Website: theproductboss.comInstagram: @theproductboss
8/16/2021 • 22 minutes, 46 seconds
284. Why We Spent 100k on the Small Business Shopping Directory and Shop 1 in 5 Pledge
Last year, consumers’ values and shopping habits transformed drastically. As brick-and-mortar establishments were put on pause and the world went online, we reached out to our community, evaluating their needs during these unprecedented times. Our mission was to find a solution that made a real difference to small businesses. The seed for the Small Business Shopping Directory and Shop 1 in 5 Pledge was born – and it took shape fast! Within 48 hours, we had 600 subscribers and excellent press coverage, which gave us the confidence (and the rankings) to invest $100,000, elevating the Small Business Shopping Directory and consumer experience to the highest of standards, boosting member benefits – not to mention their bottom lines – in the process. In this episode, we reflect on our journey, from premise to promotion, and how we brought our most significant professional projects (yet) to life! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Small Business Shopping Directory Explore the Small Business Shopping Directory Connect:Website: theproductboss.comInstagram: @theproductboss
8/12/2021 • 44 minutes, 13 seconds
283. Paid vs. Organic Marketing and How/When to Integrate Them Into Your Business
Paid vs. organic marketing has been popping up in many of our mastermind coaching sessions recently, so we thought we’d dedicate an episode to how to integrate paid and online marketing in your business. Creating business agility is crucial when building a brand, and it’s essential to spread your resources across your buckets, so you don’t go into shock when one marketing funnel comes to a screeching halt (yes, we’re looking at you, Facebook!)This episode outlines the pros and cons of paid, organic, and partnership marketing to help you navigate the ever-evolving marketing landscape so you can invest your money where it counts.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline." The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!ATTENTION product-based business owners… What if you could multiply your revenue streams and create a sustainable business that makes you money in months, not years? Enrollment for our signature course, Multi-Stream Machine, opens up soon! You can join the Multi-Stream Machine waitlist here.Resources:The Small Business Shopping Directory opens to the waitlist on Wednesday! Make sure you are on the waitlist here to get early access.Connect:Website: theproductboss.comInstagram: @theproductboss
8/9/2021 • 41 minutes, 24 seconds
282. What to Do if You Want to Improve Your Discoverability on Google
After a short and sweet hiatus, we’re kicking off the summer season with more super-valuable content for your growing business. Today, we’re diving into the backend of Google and exploring the different ways you can improve your visibility as a small business on Google search results. Most of us have a vague idea of what a keyword is; we use them whenever we’re searching for the latest must-have on Google. However, fewer people are fluent in keyword manipulation and how to climb up the rankings on Google, sidestepping the big brand coverage to be seen on the first two pages of search results. This episode breaks down search word relevancy, the boosting capabilities of quality backlinks, and why featuring your business on The Small Business Shopping Directory could help your Google visibility. You’ll step away with the actionable steps (and words) to elevate your rankings online RIGHT NOW. What are you waiting for!?Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Sign up for The Small Business Shopping Directory Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is a production of Crate Media.
8/5/2021 • 28 minutes, 56 seconds
281. Reair: Why You Need to Start Planning for Holiday Sales Now
Ep. 281
8/2/2021 • 32 minutes, 58 seconds
280. Reair: How to Get More Email Subscribers for a Product-Based Business
Ep. 280Today we are re-airing one of our most important episodes! We're answering one of our most popular questions we get ALL THE TIME: "How do I grow my email list?" In this episode, we are here to help with tips for you to get more email subscribers and start using your list as your new superpower!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
7/29/2021 • 47 minutes, 22 seconds
279. Reair: The Right Questions to Ask When Approaching Manufacturers
Ep. 279Knowing what questions to ask when approaching a manufacturer or contractor is an integral part of growing your product business into something you love - in the short-term and long-run. This episode is all about the fundamental questions in manufacturing. We break down the 8 important questions you should ask each manufacturer or contractor to make sure its the right one for you - when you're scaling your product and your business. We love this episode because it really is Product Boss 101 for all of our growing product bosses.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
7/26/2021 • 35 minutes, 39 seconds
278. Reair: Why Holiday Content is Different Than Any Other Time of Year
Ep. 278Christmas in July? Yes, it's time to start thinking about the holiday season! We are re-airing one of our favorite episodes today and while you'll hear us refer to 2020, the takeaways and a-ha's still ring true and will help you make an impact this year. We answer some of your holiday content questions like "How do I engage with my customers without sounding sales-y?" "How do I connect with my customer's needs this holiday season?" and "How can I make the holiday season different this year?". Grab your pen, notebook, and PSL because today we're talking all about what makes holiday content so unique!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
7/22/2021 • 31 minutes, 54 seconds
277. Reair: 3 Secrets to more Sales and Visibility (for more profit)
Ep. 277:Today we’re teaching YOU The 3 Secrets to Growing Your Product-Based Business Sales and Visibility for more profits. What questions to ask yourself about your business to ensure your systems and processes are laying a good foundation. If you want your ideal client to not only find you but become a raving fan and learn how to diversify your revenue streams, this episode is for you!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
7/19/2021 • 36 minutes, 3 seconds
276. Innovation with a Shopify Managing Director with Lynsey Thorton
Ep. 276: Our special guest today is Lynsey Thornton, Managing Director of US West @ Shopify. With a background in design, project management, and business, she focuses on building high capacity, cross-functional teams in growing tech companies. She created the first-ever UX Research team and as her focus shifted, she moved into the role of General Manager for Core Product, building the company’s flagship product along the way. She is currently focused on scaling Shopify in the United States by enabling independence and success for entrepreneurs in the entire Region.Lynsey discusses how listening to the Shopify audience and innovating early in the Pandemic not only assisted countless businesses to get online for the first time but further solidified the Shopify brand by supporting small and local businesses. From showing up for your audience to pivoting and providing a better experience than Amazon, to continuing to invest to remove any obstacles that your consumers face. Listen in, you'll want to hear how you can innovate and better connect with your audience.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
7/15/2021 • 31 minutes
275. Reair: Hard Truths to Growing a Product Biz Today
Ep. 275: In today's episode, we're reairing one of our favorite episodes ever, Hard Truths to Growing a Product Biz Today. If you're new here, we are so excited to share one of our most popular episodes ever with you. If you're a longtime listener, we still encourage you to tune in and listen. You never know what new lessons and "aha" moments might stand out to you now that didn't before.Being so immersed in the product world, we have seen firsthand the trends of the changing landscape of retail and how the product business marketplace is rapidly-changing in the modern world. In this episode, we are going to share four hard truths about product based businesses which might push you out of your comfort zone, but also must be considered if you are serious about growing your business.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
7/12/2021 • 39 minutes, 40 seconds
274. Balancing Business and Motherhood with Cat & Nat of #MOMTRUTHS Podcast
Ep. 274: We are SO honored to welcome Cat & Nat, co-hosts of #MOMTRUTHS Podcast, on the show today! These fellow biz besties & business partners are an incredible duo that know how lonely and isolating motherhood can be and they share it truthfully, honestly, and with comedy. Their hilarious honesty and friendship have led to an incredible career as podcasters and now as product bosses with their recently launched brand, TAYLIVI.In this extra special episode, we're getting a behind-the-scenes look at how these phenomenal women went from biz besties to biz partners to life partners. Their mission is to give mom's a space where they know they are not alone, free of judgment, and are able to find fun in motherhood. From going on tour to creating memberships and building a product-based business inspired by their daughters, Cat & Nat share how they balance business and motherhood. Support and follow Cat & Nat at:Cat & Nat WebsiteCat & Nat InstagramTAYLIVI Website--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
7/8/2021 • 36 minutes, 10 seconds
273. Reair: The 30 Second Video That Converts to Sales - Without Sounding Sale-sy
Ep. 273: In today's episode, we're reairing one of our most popular episodes of all time, The 30 Second Video That Converts to Sales - Without Sounding Sale-sy. If you're new here, this episode will give you a freebie that will help you stand out. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!We believe that video is the number one way to convert and connect with your customer. That's why today we're giving you this extra special freebie! This exact 30-second video script will help you show up and stand out. We've seen SO many of our students use this script and gain confidence and sales. Thirty seconds of bravery leads to a 30-second video that can change how you stand out this quarter.[Download the script here]--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
7/5/2021 • 43 minutes, 33 seconds
272. The Power of Your Brand with Angie & Mike Lee, Co-Founders of Soul CBD
Ep. 272: Today we're sharing a conversation we had with not one, but two, very special guests - Angie & Mike Lee, the brother and sister partnership behind Soul CBD. Together, they created a product-based business to help people with natural products. With different and unique backgrounds, Angie & Mike have grown an incredible business that provides relief to millions of people. In this episode, they're sharing how they built a business from the ground up, the importance of their brand, and how being authentic to themselves set their brand apart.Connect and support Angie and Mike at:Soul CBD WebsiteSoul CBD InstagramAngie Lee InstagramMike Lee Instagram--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review, Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
7/1/2021 • 33 minutes, 27 seconds
271. Reair: Your Customer's Journey
Ep. 271: In today's episode, we're reairing one of our most popular episodes of all time, Your Customer's Journey. If you're new here, this episode will help you understand your customer's journey to buying. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!Knowing your customer's journey is key to understanding how you can best serve them. But how do you map out a customer journey? In this episode, we're breaking down how you can understand your customer on multiple platforms whether they are there to discover brands & products or when they have the intent to buy.This episode originally aired at: https://www.theproductboss.com/thepodcast/episode90Download the two worksheets mentioned for this episode - https://www.theproductboss.com/customerjourneyLinks mentioned:The Product Boss Mastermind--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
6/28/2021 • 51 minutes, 31 seconds
270. What Matters Most in Publicity for Product Businesses with Sabina Hitchen of Press For Success
Ep. 270: In this extra special episode, we're joined by expert PR Strategist, Sabina Hitchen! As an entrepreneur, public speaker, and publicity strategist, Sabina is dedicated to amplifying the voices of small business owners. With her business, Press for Success, she's able to help turn business owners into PR pros.Today, she's sharing her wealth of knowledge on how to feel confident in knowing what you need to get your product-based business out there. From showing up in media to building strategically, Sabina is sharing her expert tips. Get ready to learn the tools you need to know for what matters most in showing up for your product-based biz.Support and follow Sabina at:Press For Success: https://www.pressforsuccess.com/bundles/press-for-success-all-access-membership?ref=5e0e32Sabina Hitchen InstagramLinks mentioned: The Product Boss Mastermind --Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
6/24/2021 • 39 minutes, 34 seconds
269. Reair: 3 Simple Ways to Boost Your Product Sales
Ep. 269: In today's episode, we're reairing one of our most popular episodes of all time, 3 Simple Ways to Boost Your Product Sales. If you're new here, this episode will give you three ways to boost your product growth and sales. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!So often we hear product bosses wondering how they can get more sales and boost growth in their product-based business. In this episode, we're going over three simple and effective ideas to help product-based biz owners get to their bottom line. If you're ready to focus on what's working, get on new platforms, and keep it simple then this is the episode for you!This episode originally aired at: https://www.theproductboss.com/thepodcast/episode84--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
6/21/2021 • 18 minutes, 51 seconds
268. Becoming Unstoppable, Empowered, and Financial Free with Kelly Roach of The Unstoppable Entrepreneur
Ep. 268: Joining us today is the brilliant Kelly Roach, Founder of The Unstoppable Entrepreneur, host of The Unstoppable Entrepreneur Show, and Co-Founder of Give Her Courage. Kelly helps turn overworked service-based entrepreneurs into seven-figure CEOs, by teaching them how to leverage timeless business principles, employed by billion-dollar corporations, with the speed and agility of the most powerful online marketing strategies of today.In her second time joining us on the show, Kelly is sharing how she believes in empowering education to allow individuals to achieve financial freedom. From building a team, empowering yourself, and making your vision your north star in your life and business, Kelly is talking all about how to allow your vision to drive your life. She's giving tips on how to build a team and stay true to the vision and values you have in your business.Connect and support Kelly at:The Unstoppable Entrepreneur WebsiteThe Unstoppable Entrepreneur ShowGive Her CourageStarting at Zero: How 2 Women Gained 100k Followers Through IGTV and DMs with Amy and Kelly of Give Her Courage--Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
6/17/2021 • 31 minutes, 54 seconds
267. Reair: Three Emails Every Product Biz Needs
Ep. 267: In today's episode, we're reairing one of our most popular episodes of all time, Three Emails Every Product Biz Needs. If you're new here, this episode will give you the three emails that every product-based business needs. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!One of our most popular questions is "What emails should I be sending my customers?" In this episode, we're sharing the three most important emails you should have set up for your product-based biz. Grab your pen and notebook - these examples are ones you won't want to miss!This episode originally aired at:https://www.theproductboss.com/thepodcast/episode91--Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.--Links mentioned:The Product Boss Product Biz Community*KlaviyoActive CampaignSign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"*Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands.-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on <a...
6/14/2021 • 40 minutes, 53 seconds
266. Investing in Influencer Marketing with Yasmine Parrish of Muse Makers Management
Ep. 266: This week we're sharing a chat we recently had with Yasmine Parrish, Chief Action Officer and Founder of Muse Makers Management! As a seasoned communication and brand strategist with over a decade of experience, Yasmine is telling us how using micro-influencers alongside engaging digital and experiential campaigns can grow your product-based business. She's sharing the benefits, best practices, and more of how to to create win-win partnerships with influencers.Support and follow Yasmine at:Muse Makers Management WebsiteMuse Makers Management InstagramYasmine Parrish's Instagram--Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
6/10/2021 • 34 minutes, 35 seconds
265. Bosses & Breakfast: The Impact of a Single Product
Ep. 265: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!In this clip, we're discussing the power a single product can have on the market. Our businesses can become not only a part of who we are but can also evolve into a symbol of resilience and strength. The fascinating endurance of something as simple as red lipstick can shape the way people feel and express themselves.There were SO many comments from those of you who joined us LIVE sharing how your products are making a mark on your audiences. Check out the full episode here on our Facebook page.Links mentioned:CNN Article: The Evolution of Red LipstickHey Mavens!--Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
6/7/2021 • 15 minutes, 47 seconds
264. The Triumphs and Challenges of an Entrepreneur with Jacqueline & Minna and Tack Lee, Host of The Inventions Show
Ep. 264: In this extra special episode, we're sharing an interview that we recently had with Tack Lee, host of The Inventions Show Podcast. We had such a great interview where Tack chatted with us about entrepreneurship and all the triumphs and challenges in business and life. In this fun & in-depth conversation, you'll get to learn more about us and how being entrepreneurs has shaped our lives.Connect and support Tack at:The Inventions Show PodcastTack Lee InstagramTern-xLinks mentioned:Shop 1 in 5 PledgeLil' Labels--Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
6/3/2021 • 55 minutes, 29 seconds
263. Bosses & Breakfast: Get Dreamy
Ep. 263: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!As product-based business owners, we are so often caught up in the tangible dreams for our businesses and lives that we forget to dream about our long-term goals. In this clip, we're asking you to think about your "why". Remember - you are worthy of your dreams. So together we're getting dreamy and allowing ourselves the space to dream without judgment.There were SO many comments from those of you who joined us LIVE sharing how they are making their businesses the vehicle to their dream lives. Check out the full episode here on our Facebook page.Links mentioned:RBC Wealth ManagementThe Kolbe Test*Copper Hummingbird by Nancy BigginsSimple in NatureAmandalee DesignHey Mavens!*Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands.--Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on <a...
5/31/2021 • 39 minutes, 24 seconds
262. Seeing an Opportunity & Pivoting to Fit the Market with Jedd Gold
Ep. 262: This week we're bringing you an extra special episode with the CEO & Co-Founder of Artkive, Jedd Gold. With his business, Jedd is solving the problem for parents of what to do with all the art kids create. From starting as an app and side hustle to being featured on The Today Show and helping tens of thousands of parents, Jedd is sharing the incredible story of how he solved a problem by creating this astounding product-based business.Support and follow Jedd at:Artkive WebsiteUse code "PRODUCTBOSS" to get $20 off your first boxArtkive InstagramLifekive WebsiteLifekive Instagram--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
5/27/2021 • 48 minutes, 16 seconds
261. Reair: 5 Ways to Grow Your Product Business
Ep. 261: In today's episode, we're reairing one of our most popular episodes of all time, 5 Ways to Grow Your Product Business. If you're new here, then this episode will teach you 5 ways to grow - and where to look for opportunities as you think about your business for the future. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!Time and time again we hear product bosses asking "How do I grow my business?". In this episode, we're sharing five foundational things product-based business owners should always be thinking about as they grow. No matter what product you sell, these 5 strategies will help you build up your business for success.This episode originally aired at: https://www.theproductboss.com/thepodcast/episode112Links mentioned:The Product Boss Mastermind The Product Boss Product Biz Community Multi-$tream Machine--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
5/24/2021 • 54 minutes, 20 seconds
260. What to Invest In For Your Business Growth
Ep. 260: As a product-based business owner, it can feel like you're juggling all the things and need a shortcut to help you save time or money. Today, we're weighing in on a question we hear so many product-based biz owners ask: "Should I save my time or should I save my money?" If you've been struggling on know what to invest in to grow your business then get ready as we dive into what parts of your business to lean into.Links mentioned:Join Multi-$tream Machine NOWThe Product Boss Mastermind--The doors to our signature course Multi-$tream Machine are OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
5/20/2021 • 24 minutes, 2 seconds
259. Reair: You CAN Sell Your Products without FB Ads
Ep. 259: In today's episode, we're reairing one of our most popular episodes of all time, You CAN Sell Your Products without FB Ads. If you're new here, then this episode will help you discover ways to organically grow your product-based business. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!In this episode, we're demystifying a big question we hear so many of our product bosses asking. Have you ever wondered "How can I sell my products without paying for ads?" We're here to tell you there is no magic spell for selling your product with ads! Today, we're sharing different strategies to organically market your product, be successful, and sell your products!This episode originally aired at: https://www.theproductboss.com/thepodcast/episode170--The doors to our signature course Multi-$tream Machine are OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!--Links mentioned: A Year of Content-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
5/17/2021 • 46 minutes, 29 seconds
258. How to Break Even and Get Profitable, Fast
Ep. 258: Whether you're still in the start-up stages of your business or you're a seven-figure business thinking of trying something new, there's a test and try stage that can be limited in both time and money. Today, we're sharing our tips on how to break even & get profitable, fast. As the creative visionary of your business, you are building yourself up to have a close touch in the development of your business. If you're feeling stuck in the scarcity of your test & try stage, we want you to know that you can break even and have a profitable product. Register for our [FREE] Masterclass: How to Make More Sales and Grow a Profitable Product-Based BusinessJoin Multi-$tream Machine NOW--
5/13/2021 • 23 minutes, 54 seconds
257. Bosses & Breakfast: 3 Organic Marketing Tips
Ep. 257: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!Right now, we are in a gifting time of year for product-based businesses. This is the time to make sure your biz is visible and to be marketing! In this clip, we're sharing the three organic ways of marketing we see that are working for people.There were SO many comments from those of you who joined us LIVE sharing what they've done to market their businesses, and how they're able to organically grow their businesses right now. Check out the full episode here on our Facebook page.Links mentioned:Register for our [FREE] Masterclass: How to Make More Sales and Grow a Profitable Product-Based BusinessHow to Build a Goddamn Empire with Ali Kriegsman, Co-Founder of BulletinThe Secret Sauce of Being Authentic to Yourself as a Product Boss with Jamie Kern LimaHey Mavens!Made for Mama ShopSarah Cornwell Jewlery--The doors to our signature course Multi-$tream Machine open in 4 DAYS!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
5/10/2021 • 27 minutes, 5 seconds
256. Early Access: Day 1 Best Seller Secrets Challenge: Discover Your Untapped Opportunities
Ep. 256: In this extra special episode, we're doing something we've NEVER done before!! Today, we're giving you early access to Day 1 of our [free] 5-day Best Seller Secrets Challenge! If you're ready to get cozy with your numbers, identify your best seller, best month, best selling platform, and learn how to use that data to generate more revenue then this episode is one you won't want to miss! It's time to stop throwing spaghetti at the wall and discover your untapped opportunities.--Join our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on May 10th. Sign up here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
5/6/2021 • 14 minutes, 51 seconds
255. Bosses & Breakfast: Projecting Revenue: Your Busy Months vs Your Slow Months
Ep. 255: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!Have you ever hit a slow month in your business and started freaking out wondering "Why isn't what I'm doing working anymore??" Guess what - everyone feels that way sometimes. After your busy months, it can be worrying to start having slow months. We want you to know that your business isn't broken. In this clip, we're talking about discovering the cycle of your business, consumer spending habits, and how to project your revenue in busy months and slow months.There were SO many comments from those of you who joined us LIVE sharing the limiting beliefs that hold them back, and how they overcome those fears. Check out the full episode here on our Facebook page.Links mentioned:B.E. HappeBlessing and Light--Join our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on May 10th. Sign up here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
5/3/2021 • 12 minutes, 16 seconds
254. What’s Working Now for Product Businesses in 2021
Ep. 254: Now that we're past Q1 and well into Q2, we can see the trends for the year and what is working for product-based businesses in 2021. Today we want to share the changes and trends we're seeing that are working and what's not working. Let's make 2021 work for your business as we consider some of the trends we see happening now.Links mentioned:Belloost--Join our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on May 10th. Sign up here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
4/29/2021 • 28 minutes, 43 seconds
253. Bosses & Breakfast: Biggest Limiting Beliefs of Makers
Ep. 253: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!So many times as product-based business owners our minds can tell us "I can't make a million dollars", "A Million dollars is not for me, that's for other people", or "Makers can't be millionaires." We want you to know that you are not alone. You can take those limiting beliefs and squash them - you can dream bigger. In this clip, we're sharing some of the most common limiting beliefs we hear and how to overcome them.There were SO many comments from those of you who joined us LIVE sharing the limiting beliefs that hold them back, and how they overcome those fears. Check out the full episode here on our Facebook page.--Join our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on May 10th. Sign up here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
4/26/2021 • 39 minutes, 6 seconds
252. Ask Yourself: What is My Business Known For?
Ep. 252: Some of the most important advice we can give you as a product-based business owner is to be known for something. Doing this simple thing will help you eliminate the overwhelm of decision-making, highlight what you sell to your customers, and gain momentum as a product-based business. In today's podcast episode we're showing how simple but powerful being known for something truly can be.Links mentioned:Lil' LabelsThe Secret Sauce of Being Authentic to Yourself as a Product Boss with Jamie Kern LimaThe Power of Starting with One Product with Divya Gugnani of Wander BeautyI'm Not Really a Waitress with Suzi Weiss-Fischmann, Co-Founder of OPIBehind the Wholesale Side of Pura Vida Bracelets with Jared MehrYearly Co.Susan Gordon PotteryKalonTricia Robinson ArtGlass Ladder & Co.--Join our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on May 10th. Sign up here!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every...
4/22/2021 • 32 minutes, 38 seconds
251. Reair: Scaling Handmade
Ep. 251: In today's episode, we're reairing one of our most popular episodes of all time, Scaling Handmade. If you're new here, then this episode will help you discover seven ways to grow and scale your handmade business. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before! Today we're sharing seven ways to scale your business, even if you aren't a handmade business! There are so many ways to keep the special touch in your business while also focusing on scaling your biz. If you're ready to grow your business and stay creative while scaling, grab a pen and notebook - this special reair of one of our most popular episodes is one you won't want to miss!This episode originally aired at: https://www.theproductboss.com/thepodcast/episode92Links mentioned:*KatanaHappinest Designs*Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands at no additional cost to you.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
4/19/2021 • 51 minutes, 41 seconds
250. How to Change Your Life and Business in the Next 12 Months
Ep. 250: As we're headed into Q2, now is the time to reflect on the year so far and start vision casting on how to move forward through the rest of the year as a product-based business owner. Say it with us: "This is the year I will change my life AND my business!" Today we're focusing on creating a plan for the rest of the year that aligns your actions to meet your dream life. Get ready to move forward with focus, determination, and clarity for the rest of the year and beyond!Links mentioned: [FREE WORKSHEET] How to Change Your Life and Business in the Next 12 MonthsThe Product Boss Podcast: Ali Kriegsman Co-Founder of BulletinMulti-$tream Machine [Join the waitlist now!]*Shopify [Grab your 14-day FREE Trial of Shopify here]*ROLLO Label Printer*ROLLO Generic Labels*ShipStation [Get a 30-day free trial here!]*Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands at no additional cost to you.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!--<a...
4/15/2021 • 28 minutes, 2 seconds
249. Bosses & Breakfast: Sales and Promotional Strategies for Mother's Day
Ep. 249: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!In this clip, we're talking about all things momlife and how to be a part of the conversation that's happening now as product bosses get ready for Mother's Day. This is the 2nd biggest buying season and we're helping YOU to plan sales and promotional strategies around Mother's Day.There were SO many comments from those of you who joined us LIVE sharing what you're doing to stay ahead of the game. Check out the full episode here on our Facebook page.Links mentioned:The Unicorn Store--Bosses & Breakfast is a weekly LIVE we host on The Product Boss Instagram & Facebook where we sit down and chat business, momlife, and everything in between. It’s a really fun time! It’s a conversation among friends and we’d love to see you there! Grab your coffee and join us every Wednesday at 11am Eastern!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
4/12/2021 • 27 minutes, 37 seconds
248. How to Build a Goddamn Empire with Ali Kriegsman Co-Founder of Bulletin
Ep. 248: We are THRILLED to have our friend, Ali Kriegsman, join us on today's podcast episode! Ali is the Co-Founder and COO of Bulletin as well as the author of her new book How to Build a Goddamn Empire. As a recipient of "Forbes 30 Under 30" and one of Fast Company’s "Most Creative People in Business", Ali has helped thousands of brands expand their distribution and sell in both offline and online stores all around the country.Today, Ali is sharing how her book supports and empowers small businesses by sharing small stories about businesses as they're growing empires. Her goal is to help women redefine the word "success" with every chapter of her book. With her passion and invaluable knowledge in wholesale and entrepreneurship, Ali is sharing how she helps to make entrepreneurship feel real and accessible for women.Connect and support Ali at:Purchase a copy of Ali's book How to Build a Goddamn EmpireAli Kriegsman WebsiteAli Kriegsman InstagramLinks mentioned:Bulletin--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
4/8/2021 • 39 minutes, 37 seconds
247. Bosses & Breakfast: Stepping Into a New Season: Spring Cleaning Edition
Ep. 247: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!The time for spring cleaning is officially here! In this clip, we're talking about the "D" in our DONE Method. We're discussing the different ways you can spring clean by designating space for your business in your workspace, mental space, and calendar space. There were SO many comments from those of you who joined us LIVE sharing what you already have existing, ways to move forward with the things you want, and how to let go of the things you don't want. Check out the full episode here on our Facebook page.--Links mentioned:Miracle Morning by Hal Elrodb.e.happe DesignsMade For Mama ShopSusan Gordon Pottery--Bosses & Breakfast is a weekly LIVE we host on The Product Boss Instagram & Facebook where we sit down and chat business, momlife, and everything in between. It’s a really fun time! It’s a conversation among friends and we’d love to see you there! Grab your coffee and join us every Wednesday at 11am Eastern!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select...
4/5/2021 • 24 minutes, 15 seconds
246. The Secret Sauce of Being Authentic to Yourself as a Product Boss with Jamie Kern Lima
Ep. 246: Today we're sharing a very special interview with billion-dollar product boss, Jamie Kern Lima, Co-Founder of It Cosmetics and author of her new book Believe It! After creating It Cosmetics from her living room and building her business for 8 years, she sold it to L'Oréal for 1.2 BILLION dollars. Jamie is the FIRST female CEO in L'Oréal's 100+ year history. As a mother of two, wife, entrepreneur, author, billion-dollar business success story, thought leader, philanthropist, and champion of women, Jamie has an incredibly unique and invaluable insight into what it takes to build a product-based business.Jamie is sitting down to chat with us about her new book, Believe It, finding your deep "why", and finding confidence in yourself as a product-based business owner. She's sharing the real story of how she went from a woman who didn't believe and trust in herself to becoming a woman who has broken through her own self-doubt barrier, fully believes in herself, and trusts in her own intuition. As she peels back the layers of her "why", Jamie shares the healing realization that you are not alone. Support and follow Jamie at:Purchase a copy of Jamie’s book Believe It**Jamie is donating 100% of her author proceeds from Believe It to Feeding America and Together RisingJamie Kern Lima WebsiteJamie Kern Lima InstagramJamie Kern Lima FacebookIt Cosmetics--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to...
4/1/2021 • 31 minutes, 33 seconds
245. A Candid Global Conversation Amongst Product Coaches with Therese Ortenblad
Ep. 245: This week we're bringing you a fun, special, and unique episode unlike any we have done before! Joining us from across the pond is Therese Ortenblad, fellow product-based business coach and founder of the Small Business Collaborative. In what was originally planned to be a podcast interview "swap", we've decided to team up and talk all things product from a diverse group of product-based business coaches. At this virtual round table, we're chatting with Therese and getting candid about diversity, cultures, and the global impact on small businesses.Connect and support Therese at:Let's Talk Shop PodcastSmall Business Collaborative WebsiteSmall Business Collaborative Instagram--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
3/29/2021 • 1 hour, 9 minutes, 7 seconds
244. Discovering Your Mindset About the Meaning of Wealth with David Meltzer
Ep. 244: We're so honored to introduce today's guest, David Meltzer, Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. Today he's sharing the journey that led him to become a multi-million-dollar business owner by age 30, understanding that money doesn't buy happiness, and the importance of having a mindset that aligns with what you want.Support and follow David at:David Meltzer WebsiteEmail David at david@dmeltzer.comLinks mentioned:Leigh Steinberg Sports & Entertainment--If you’re ready to stop piecing information together from service-based coaches and start seeing real growth in your product-based biz - like more sales, visibility, profit, and time - check out The Product Boss Mastermind! At the end of the day, we need each other to help pull us up on the hard days and enjoy and celebrate with each other on our most amazing days. In The Product Boss Mastermind, you will never feel alone again.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review, Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
3/25/2021 • 25 minutes, 1 second
243. Female Founder: Raising Your Average Cart Value to Level-Up with Dr. Alexis, ND of Eco Chic Movement
Ep. 243: This week we're so excited to be chatting with Dr. Alexis Reid, ND - CEO and Chief Scientist of Eco Chic Movement. As a Naturopathic Doctor and mom, she is telling us all about her passion for formulating non-toxic skincare products. While selling to both wholesale businesses like Whole Foods and through her website, Dr. Alexis, ND is sharing how re-evaluating her numbers helped her realize that raising her average cart value could exponentially level-up her business.Connect and support Dr. Alexis at:Eco Chic Movement WebsiteEco Chic Movement InstagramEco Chic Movement PinterestLinks mentioned:Hey Mavens!--If you’re ready to stop piecing information together from service-based coaches and start seeing real growth in your product-based biz - like more sales, visibility, profit, and time - check out The Product Boss Mastermind! At the end of the day, we need each other to help pull us up on the hard days and enjoy and celebrate with each other on our most amazing days. In The Product Boss Mastermind, you will never feel alone again.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
3/22/2021 • 33 minutes, 7 seconds
242. On-Air Coaching Session with Suzanne Godbold of Three Best Bakery
Ep. 242: In this episode, we're sharing a snippet from our recent on-air Coaching Session with Suzanne Godbold of Three Best Bakery. We recently invited some of our Multi-$tream Machine students to submit questions that we could coach and answer live. In her Coaching Session, Suzanne said, "I need help increasing pricing or bundling specific products/offering free shipping to increase my revenue from online sales."In this clip, we're helping Suzanne find new ways to market her business and strategies to price her products. We're talking about creative ways to grow her business both in-person and online. Check out the full episode here on our Facebook page (Suzanne's Coaching Session starts at 6:15).Support and follow Suzanne at:Three Best Bakery WebsiteThree Best Bakery Instagram--If you’re ready to stop piecing information together from service-based coaches and start seeing real growth in your product-based biz - like more sales, visibility, profit, and time - check out The Product Boss Mastermind! At the end of the day, we need each other to help pull us up on the hard days and enjoy and celebrate with each other on our most amazing days. In The Product Boss Mastermind, you will never feel alone again.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
3/18/2021 • 30 minutes, 20 seconds
241. On-Air Coaching Session with Stacey Ventura of Be Blends
Ep. 241: In today's episode, we're sharing a snippet from our recent on-air Coaching Session with Stacey Ventura of Be Blends. We recently invited some of our Multi-$tream Machine students to submit questions that we could coach and answer live. Stacey's needle-moving question was "How do I learn how to, and decide what to delegate to others, so that I can take myself away from the small, day to day tasks, and enable myself to focus on the things that will move the needle and propel me forward. How do I get those systems in place so my business will run and I can narrow in on the activities that facilitate growth?"In this clip, we're helping give Stacey strategies around building her team. As a maker and a brick-and-mortar, we want Stacey to have the freedom to stabilize her business so she can focus on the parts of her business that she loves most. Check out the full episode here on our Facebook page (Stacey's Coaching Session starts at 35:51).--Connect and support Stacey at:Be Blends WebsiteBe Blends Instagram--If you’re ready to stop piecing information together from service-based coaches and start seeing real growth in your product-based biz - like more sales, visibility, profit, and time - check out The Product Boss Mastermind! At the end of the day, we need each other to help pull us up on the hard days and enjoy and celebrate with each other on our most amazing days. In The Product Boss Mastermind, you will never feel alone again.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from...
3/15/2021 • 24 minutes, 58 seconds
240. The Law of Success Using the Mastermind Principle
Ep. 240: We've been hearing so many questions lately like "How do I grow my business?" or "I want to reach unimaginable success. What do I do?" Well, friends, the best way to answer this is by looking at what some of the most successful minds have done - by joining a Mastermind. If you're ready to know if and when a Mastermind is right for you, how it can benefit your business, and why with a Mastermind you never have to be alone again, grab a pen a notebook! This episode is one you won't want to miss!Links mentioned:The Product Boss MastermindThink and Grow Rich by Napoleon HillThe Law of Success in 16 Lessons by Napoleon Hill--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
3/11/2021 • 52 minutes, 14 seconds
239. Bosses & Breakfast: Breaking the Glass Ceiling to Create Your Millionaire Mindset
Ep. 239: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!In this clip, we're chatting about what it takes to create a millionaire mindset as product-based business owners. From shifting the way we talk about business to joining masterminds with like-minded biz owners, we're talking about how we can all work together to shift into the millionaire mindset.There were SO many comments from those of you who joined us LIVE sharing how you're breaking your own glass ceilings and creating your millionaire mindsets. Check out the full episode here on our Facebook page.--Links mentioned:Susan Gordon PotteryCLN & DRTY--Bosses & Breakfast is a weekly LIVE we host on The Product Boss Instagram & Facebook where we sit down and chat business, momlife, and everything in between. It’s a really fun time! It’s a conversation among friends and we’d love to see you there! Grab your coffee and join us every Wednesday at 11am Eastern!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
3/8/2021 • 27 minutes, 25 seconds
238. Creating Your Dream Business & Life as a Maker with Susan Gordon Pottery
Ep. 238: So many makers wonder how to create their dream lives while following their passions. Today, Susan Gordon, the founder and Chief Creative Officer of Susan Gordon Pottery is sharing how being a part of a Mastermind helped her transform her business. From being in the top one percent of Etsy to opening a brick & mortar and having products sell out within MINUTES, Susan's journey through business, life, and Masterminds shows the limitless possibilities of being a maker.Support and follow Susan at:Susan Gordon Pottery WebsiteSusan Gordon Pottery InstagramSusan Gordon Pottery Facebook--This episode was recorded LIVE on FB! Check it out here!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
3/4/2021 • 53 minutes, 32 seconds
237. Female Founder: Reimagining Your Business Journey with Lara Van Slyke of Lara B. Designs
Ep. 237: Today we are joined by our very special guest, Lara Van Slyke, founder of Lara B. Designs! From designing to making and selling, Lara has built a widely profitable business for her handmade leather handbags. Through growing and scaling her business, she has been able to reimagine her business to fit the different seasons of her life and journey as a maker. Connect and support Lara at:Lara B. Designs WebsiteLara B. Designs InstagramLara B. Designs Facebook--This episode was recorded LIVE on FB! Check it out here!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
3/1/2021 • 33 minutes, 52 seconds
236. Bosses & Breakfast: How to Stabilize & Scale Your Business for Success
Ep. 236: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife, and everything in between. Join us every Wednesday!In this clip, we're talking about the infinite staircase business owners climb between stabilizing and scaling their businesses and what makes those two things different. We saw SO many comments from those of you who joined us LIVE sharing if you're in "stabilize" mode or if you're focused on scaling. Check out the full episode here on our Facebook page.--Bosses & Breakfast is a weekly LIVE we host on The Product Boss Instagram & Facebook where we sit down and chat business, momlife, and everything in between. It’s a really fun time! It’s a conversation among friends and we’d love to see you there! Grab your coffee and join us every Wednesday at 11am Eastern!--Links mentioned: B.E. Happe Designs--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
2/25/2021 • 44 minutes, 47 seconds
235. Bosses & Breakfast: Nature vs. Nurture of Being an Entrepreneur
Ep. 235: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee where we chat business, momlife and everything in between. Join us every Wednesday!In this clip, we're talking all about the idea of nature vs. nurture when it comes to the desire to become an entrepreneur and what you're teaching your kids for the next generation.There were dozens of comments from those you joined us LIVE if they were born entrepreneurs and if they are teaching their kids to be kidpreneurs! Check out the full episode here on our Facebook page.--Bosses & Breakfast is a weekly LIVE we host on The Product Boss Instagram & Facebook where we sit down and chat business, momlife and everything in between. It’s really fun time! It’s a conversation among friends and we’d love to see you there! Grab your coffee and join us every Wednesday at 11am Eastern!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
2/22/2021 • 12 minutes, 52 seconds
234. An App to Buy Black with Jasmine Grant of The Black Wallet
Ep. 234: We're so excited today to introduce Jasmine Grant in this very special episode! Through her business app, The Black Wallet, Jasmine has created a digital marketplace for discounted Black goods. As a multi-passionate entrepreneur, Jasmine also provides technical services with her brand JasTiara, a creative tech agency for entrepreneurs who are ready to take their business to the next level. Jasmine's interest in tech and her desire to help people become the best versions of themselves, she has created a unique way to connect, support, and share black-owned businesses. Support and follow Jasmine at:The Black WalletThe Black Wallet InstagramJasTiara WebsiteJasTiara InstagramLinks mentioned:The Blak Wallet Business Listing SubmissionBuy Black ClubKlaviyoShopify--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
2/18/2021 • 42 minutes, 59 seconds
233. Female Founder: Running a 6-Figure Product Business from an RV with Brooke Happe of b.e.happe
Ep. 233: Female Founder, Brooke Happe, is joining us this week to share her incredible story of becoming a 6-figure business all while traveling the country in an RV. Working with a team of eight across the country while balancing travel and homeschooling her 3 kids has given Brooke a unique perspective on how to scale her 6-figure business. Today, she's sharing the incredible story of how she has grown and scaled her business by keeping things simple.Connect and support Brooke at:b.e.happe Websiteb.e.happe Instagramb.e.happe FacebookLinks mentioned: Ship StationShippingEasyHey Mavens!Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands.--This episode was recorded LIVE on FB! Check it out here!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
2/15/2021 • 30 minutes, 40 seconds
232. 5 Tips for a Successful Pre-Launch
Ep. 232: One question we hear product-based business owners asking ALL the time is "How do I have a successful pre-launch?" The key to a really successful launch is what you do beforehand. Today we're giving you 5 tips you can use right now to have a successful pre-launch so your customers are ready and waiting to buy!Links mentioned:The Wooly ThistleLil' LabelsYearly Co.The Product Boss Instagram--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
2/11/2021 • 29 minutes, 24 seconds
231. Female Founder: Leaning into Collaborations to Grow Your Brand with Linda Leary of FisheWear
Ep. 231: This week we are delighted to welcome the founder of FisheWear, Linda Leary. Through her artistic visioning and collaborations, Linda creates functional and fashionable apparel and accessories for female fisherwomen. Today, she's sharing her advice for product bosses on how to connect with other business owners to collaborate with.Support and follow Linda at:FisheWear WebsiteFisheWear InstagramFisheWear FacebookFisheWear PinterestLinks mentioned:OrvisTaylor Made Polish--This episode was recorded LIVE on FB! Check it out here!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
2/8/2021 • 23 minutes, 37 seconds
230. Position Your Business to Thrive in 2021
Ep. 230: So many people have proven in the last year that with hard work, small businesses have the ability to thrive in even the most unforeseen circumstances. After spending the last year pivoting their businesses to survive, many product-based business owners are asking themselves "What now?". Get ready - in today's episode, we are talking about the 3 things you can do to position your business to continue to thrive in 2021.Links mentioned: Bella Vida CandlesCadorah--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
2/4/2021 • 29 minutes, 13 seconds
229. Female Founder: Getting Closer to Your Customer with Mahasin Phillips of Atmosphere Threesixty
Ep. 229: Female Founder, Mahasin Phillips, is here this week to share the incredible story of how she has grown her business by getting closer to her customer. By putting intention and balanced energy into the creation process, Mahasin is able to create a unique essence of self-care. She's sharing how she has pivoted her business and found new ways to connect with her customers.Connect and support Mahasin at:Atmosphere Threesixty WebsiteAtmosphere Threesixty InstagramLinks mentioned:Makerhoods--This episode was recorded LIVE on FB! Check it out here!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
2/1/2021 • 24 minutes, 33 seconds
228. The Warm Email Strategy to Grow Your Wholesale Business with Greg Waddell of Lodestone Candles
Ep. 228: We are honored to introduce today's guest, Greg Waddell of Lodestone Candles. From having only one retailer in 2017 to now having SEVENTY-FIVE, Greg has seen enormous growth since starting his business! Today, he's sharing the warm email strategy he uses to help nurture his wholesale business.Support and follow Greg at: Lodestone Candles WebsiteLodestone Candles Instagram--This episode was recorded LIVE on FB! Check it out here!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
1/28/2021 • 39 minutes, 52 seconds
227. Female Founder: Disrupting an Industry with Angela Richardson of PUR Home
Ep. 227: This week we're shining the spotlight on Female Founder, Angela Richardson of PUR Home. Today, Angela is telling us she and her partner have disrupted the industry with their sustainable home cleaning products. In just three years, PUR Home has seen INCREDIBLE growth and we are so excited to share their story with you!Connect and support Angela at:PUR Home WebsitePUR Home InstagramPUR Home Facebook--This episode was recorded LIVE on FB! Check it out here!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
1/25/2021 • 26 minutes, 47 seconds
226. The Top 5 Marketing Strategies to Use in Your Business Right Now
Ep. 226: In this special episode, we are sharing the top 5 marketing strategies you should be using in your business in 2021. We are also sharing one of our favorite marketing strategies to use - video! Let's get creative as we experiment with creative marketing strategies that work for 2021.Links mentioned:Text Us! (Yes, it's really us!): +1 (917) 636-7609Annika of Hey Mavens InstagramThe Materials Design Co.YearCheerEco Chic Movement--The doors to our signature course Multi-$tream Machine are OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!--This episode was recorded LIVE on FB! Check it out here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
1/21/2021 • 42 minutes, 2 seconds
225. Female Founder: Put on Your Big Girl Panties and Show Up Live Annika Benitz Chaloff of Hey Mavens!
Ep. 225: We are SO excited to introduce this week's Female Founder, Annika Benitz Chaloff of Hey Mavens! She committed to showing up LIVE for her business and has seen incredible growth. Today, Annika is sharing how she was able to turn 2020 into a revolutionary year for her business. Support and follow Annika at:Hey Mavens! WebsiteHey Mavens! InstagramLinks Mentioned:Susan Gordon Pottery--The doors to our signature course Multi-$tream Machine are OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!--This episode was recorded LIVE on FB! Check it out here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
1/18/2021 • 39 minutes, 49 seconds
224. Our New Year Profit Building Framework
We have finally reached the light at the end of the tunnel as we head into 2021. It's a new year and we want to know how you're setting your business up for success as we turn this corner! In today's episode, we're going over this profit building framework that we use with our Masterminders and we're sharing it with you! Grab your pen and notebook as we go over this simple and powerful way to breakdown how to be a powerful business.Links Mentioned:The Product Boss Podcast: The Myth About Goal Setting and How to Actually Hit Your Goals--The doors to our signature course Multi-$tream Machine are OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
1/14/2021 • 26 minutes, 49 seconds
223. Female Founder: $0 to $60k in 1 Year with Mindy Keegan of Made for Mama Shop
Ep. 223: We're so excited to share this week's Female Founder with you as she celebrates the one year anniversary of her business! Mindy Keegan of Made for Mama Shop is here to tell us how her business blew up in the first year of business. From navigating starting a business in 2020 to being featured on The Today Show, Mindy is sharing her story of building up her business in its first year.Connect and support Mindy at:Made for Mama Shop WebsiteMade for Mama Shop InstagramMade for Mama Shop Facebook--This episode was recorded LIVE on FB! Check it out here!--Brought to you by our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on Jan. 11th. Sign up here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
1/11/2021 • 25 minutes, 41 seconds
222. 2021- How to Make This Your Best Year Yet: Make It a Repeatable Year
Ep. 222: Congratulations everyone!! We made it through 2020! This new year is full of possibilities and excitement. Now the big question is how do you make this your best year yet? The key is to make it a repeatable year. Today, we're going over the steps you can take to make 2021 the best of the best!Links Mentioned:The Product Boss Podcast: Math Not Drama--Brought to you by our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on Jan. 11th. Sign up here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
1/7/2021 • 30 minutes, 53 seconds
221. Female Founder: Breaking Her Own Glass Ceiling with Megan Tellez of Glass Ladder & Co.
Ep. 221: Today we're so honored to introduce you to Female Founder, Megan Tellez, CEO & founder of Glass Ladder & Co. She's here to tell us all about how she broke through her own glass ceiling by transforming her side hustle into a full-time business.Support and follow Megan at:Glass Ladder & Co. WebsiteGlass Ladder & Co. Instagram--This episode was recorded LIVE on FB! Check it out here!--Brought to you by our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on Jan. 11th. Sign up here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
1/4/2021 • 30 minutes, 45 seconds
220. Forget Your Customer Avatar- Do This Instead
Ep. 220: Today, we're diving into something many business owners do when first starting a business - creating their "Ideal Customer Avatar". This is a great exercise that leads many business owners to clarity. But what comes from that clarity? What actions can we take to attract or repel the right customer? We've broken it down into the 5 P's for you to help you understand whether you're repelling or attracting the ideal customer. Links Mentioned:Small Biz Shopping DirectoryEmogene & Co.Lodestone CandlesMade for Mama Shop--Brought to you by our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on Jan. 11th. Sign up here!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
12/31/2020 • 59 minutes, 18 seconds
219. Female Founder: How a Young Mom of 2 Retired Her Husband with her Catholic Gifts Business with Lindsay Trezza of Just Love Prints
Ep. 219: Today we're SO excited to welcome Lindsay Trezza of Just Love Prints as this week's Female Founder. We've had the opportunity to watch her business thrive this year and we want to share her incredible journey with you! Listen up as we talk about how this young mom of two and business owner was able to grow her business to the point of being able to retire her husband.Connect and support Lindsay at:Just Love Prints WebsiteJust Love Prints Instagram--This episode was recorded LIVE on FB! Check it out here!--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
12/28/2020 • 26 minutes, 4 seconds
218. The #1 Lesson to Take With You Into 2021
Ep. 218: As we get ready to go into the new year, we're also reflecting on what an impactful year 2020 has been. What is the number one lesson we want to take away from this year with us into 2021? How do we transition from a fearful and uncertain year into a new year with unlimited potential? Together, let's go into the new year STRONG as we talk about what we learned and how it will help us in 2021.Links Mentioned:The Product Boss Product Biz FB Community--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
12/24/2020 • 24 minutes, 39 seconds
217. Female Founder: The 360 Approach to Creating Value for Your Customer with Tiffany Lopez of Barista Lab
Ep. 217: This week we're so excited to be chatting about all things coffee with Female Founder, Tiffany Lopez of Barista Lab. She's telling us all about her journey to building a business she's passionate about during a recession, her unique approach to creating value for her customers, and how she uses blogging as a business tool to find new customers. Support and follow Tiffany at:Barista Lab WebsiteBarista Lab InstagramBarista Lab FacebookEmail Tiffany: contact@baristalab.comLinks Mentioned:Building a Story Brand by Donald Miller*Listen with a 30-day free Audible trial by clicking here!--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo,...
12/21/2020 • 29 minutes, 43 seconds
216. The 2020 Business Test- Did You Pass?
Ep. 216: We've made it nearly to the end of 2020! If there's one thing 2020 has taught us, it's that things can change in ways we never expect. Through pivoting, challenges, and keeping businesses going while staying safe, we all grew in new ways this year. Today we want you to grab a pen and paper and get ready to answer the 5 questions we have for you in our 2020 Business Test.Links Mentioned:The Product Boss Product Biz FB CommunityThe Product Boss Podcast Ep. 168: 3 Growth Strategies That Have Worked For Our StudentsHey Mavens!--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
12/17/2020 • 35 minutes, 39 seconds
215. Female Founder: When Creative Play Leads to Building a Business with Virginia Sin of SIN Ceramics & Home Goods
Ep. 215: This week we are so excited to welcome Female Founder, Virginia Sin! She's talking all about how her resilience and determination helped her pivot from art and graphic design to finding her passion in being a maker.Connect and support Virginia at:Sin WebsiteSin InstagramLinks Mentioned:The Product Boss Product Biz FB Community--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
12/14/2020 • 40 minutes, 16 seconds
214. Rocket Fuel: Visionary vs. Integrator. Which One Are You?
Ep. 214: There are many people that can help to make up a business and everyone can play different roles. This week we're talking about the book that helps us discover if we're visionaries or integrators and how we evolve through different roles. Are you a visionary, integrator, implementor, or maybe you're a "visigrator" like Minna?Links Mentioned:Rocket Fuel by Gino Wickman and Mark C. Winters*Listen with a 30-day free Audible trial by clicking here!Take the Visionary vs. Integrator Test by clicking here!Visionaries and Integrators Blog Article by Mike PatonThe Kolbe Assessment--Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands. -- Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews...
12/10/2020 • 43 minutes, 39 seconds
213. Female Founder: Finding Inspiration in Adaptive Clothing with Keisha Greaves of Girls Chronically Rock
Ep. 213: This week we're shining the spotlight on Female Founder, Keisha Greaves, Founder and CEO of Girls Chronically Rock. Through her business, Keisha has created an inspirational adaptive clothing business for people in the disability community. She's using her platform to bring awareness to the world of adaptive and inclusive fashion.Support and Follow Keisha at:Girls Chronically Rock WebsiteGirls Chronically Rock InstagramGirls Chronically Rock Facebook--This episode was recorded LIVE on FB! Check it out here!--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!--Sponsored by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from...
12/7/2020 • 20 minutes, 54 seconds
212. The Myth About Goal Setting and How to Actually Hit Your Goals
Ep. 212: As we reflect on the year and prepare for 2021, we're realizing that so many people are responding to a myth about goal setting. Today let's talk about what that myth is, and three things you can do now to hit your goals.Links mentioned:The Product Boss Product Biz FB Community--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
12/3/2020 • 22 minutes, 34 seconds
211. Female Founder: Growing an 8-figure Business with a Team of Three with Stephanie Madesh of Kalon and Bolter
Ep. 211: Today we're honored to share a conversation we had with Stephanie Madesh, CEO of Kalon and Bolter. With only 132 Instagram followers, Stephanie has built up an 8-figure business! She's sharing her incredible story of how she started and grows her businesses with a team of three.Connect and support Stephanie at:Kalon WebsiteKalon InstagramBolter Website--This episode was recorded LIVE on FB! Check it out here!--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
11/30/2020 • 37 minutes, 26 seconds
210. A 10-minute Gratitude Exercise for Business Owners
Ep. 210: Happy Thanksgiving product bosses! We're so extremely grateful for each and every one of you! As we gear up for the Cyber 5, we want to share a 10-minute gratitude exercise. Whether you're reflecting on things you're grateful for or having a tough day, gratitude practices have so many positive benefits. Together, let's take a pause and practice a gratitude exercise.Links mentioned:Positive Psychology Article--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
11/26/2020 • 27 minutes, 38 seconds
209. Holiday Gift Guide: Home & Living
Ep. 209: In today's episode, we're showcasing small businesses from The Product Boss Small Biz Shopping Directory! In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. Our Monday episodes are typically dedicated to our Female Founder episodes, but as we head into the holiday season, we are going to change things up a bit and spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season!Today, let's wrap it up by shining a spotlight on some of the Home & Living businesses we love!Small Businesses in Home & Living:PipermoonZatka DecorPacific Candle Co.Maddie B. DesignsGcoded3DDomeDockDarielle DesignsBusy Hands QuiltsBuilt By Fuchs--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click <a...
11/23/2020 • 37 minutes, 24 seconds
208. 3 Reasons Why Someone Didn't Buy From You
Ep. 208: This week we want to think about the question "How can I make it more enticing for customers to buy from me?" As business owners, one important thing we can do is to think about why someone didn't buy. Today, we're sharing 3 reasons why someone might not buy from you, and how to use that to your advantage.Links Mentioned:Eden Body CareThe Product Boss Product Biz FB Community--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
11/19/2020 • 31 minutes, 31 seconds
207. Holiday Gift Guide: Wedding & Party and Accessories & Bags Categories
Ep. 207: In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. Our Monday episodes are typically dedicated to our Female Founder episodes, but as we head into the holiday season, we are going to change things up a bit and spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season!Today we're sharing a few of the businesses from the Wedding & Party and Accessories & Bags in The Product Boss Small Biz Shopping Directory!These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.Small Businesses in Wedding & Party:TrainloopThe Party HeistThe Last Minute BrideThe Kellee CollectiveThe Graceful Host ShopSweet Lane EventsSimply CharmedMartha's Creative CornerGray Heron Cottage GiftsSmall Businesses in Accessories & Bags:Wilco SupplySoli & SunOrchid NoirThe Materials Design Co.live + LOVE CreationsLara B. DesignsHappinest DesignsHalf Past ThreeCat O'NealBrook & BranchAmanda Lucas Glass Artistry--Brought to you by The Product Boss Small Biz Shopping Directory!...
11/18/2020 • 53 minutes, 29 seconds
206. Holiday Gift Guide: Paper Goods & Stationery and Jewelry Categories
Ep. 206: In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. Our Monday episodes are typically dedicated to our Female Founder episodes, but as we head into the holiday season, we are going to change things up a bit and spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season!Today we're sharing a few of the businesses from the Paper Goods & Stationery and Jewelry categories in The Product Boss Small Biz Shopping Directory!These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.Small Businesses in Paper Goods & Stationery:The Traveler's PlaybookSweet Little Nothings XOSparkle Hustle GrowSound + CircleShuffle Designs StudioRather PuckishPacific BlueprintMalaina Kinne PhotographyA Jar of PicklesSmall Businesses in Jewelry:Shoebox MarketPoly PersonalizedMoi AccessoriesKarla Bonilla DesignsErin Pelicano JewelryDynamoCrazy Cactus GiftsCadorahBlythe Baubles--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory <a...
11/17/2020 • 55 minutes, 5 seconds
205. Holiday Gift Guide: Art & Collectibles and Clothing & Shoes Categories
Ep. 205: Today, we're shining the spotlight on a few of the small businesses from The Product Boss Small Biz Shopping Directory in the Art & Collectibles and Clothing & Shoes categories. In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. As we head into the holiday season, we are going spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season! These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.Small Businesses in Art & Collectibles:Ten Dots TextilesSoul Sparkle UniverseShine in All ShadesRachel Alvarez ArtImagined AwakeningsGraceful SageBible Art for YouArt ConfessionsAdwoa DesignSmall Businesses in Clothing & Shoes:Tadani BoutiqueSustainable Threads BoutiquesStyle With Char StudioSmitheryKreative KnitsJane Fifteen ThirtyHey Mavens!Gift Baskets & MoreBack to Nature Apparel--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory <a href="https://www.theproductboss.com/shopnow?utm_source=podcast&utm_medium=podcast&utm_campaign=small_biz_shopping_directory&utm_content=november_16_podcast" rel="noopener noreferrer"...
11/16/2020 • 58 minutes, 11 seconds
204. The Secret to Getting Customers Excited Before Your Holiday Promotions
Ep. 204: The holidays are approaching and we want you to know it's not too late to build anticipation around your holiday promotions! Get ready to step into the holiday season as we talk about the different steps you can take to get your customers excited now!Links Mentioned:Happinest DesignsThe Product Boss: Product Biz Community on Facebook--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
11/12/2020 • 25 minutes, 8 seconds
203. Holiday Gift Guide: Craft & Hobbies Supplies and Baby & Kids Categories
Ep. 203: In today's episode, we showcase small businesses from The Product Boss Small Biz Shopping Directory in the Craft & Hobby Supplies and Baby & Kids categories. In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. As we head into the holiday season, we are going spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season! These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.Small Businesses in Craft & Hobby Supplies:Yarn Bits ShopThe Preserved FloristSpecialty BeadsRock Solid DesignsFern & FossilFairy Tale Yarn Co.Craftee BoxCerulean OrchidAntigo KnitsSmall Businesses in Baby & Kids: The WinkleTiny Lil PrincessSweeter Than Pan DulceOne Kind ClothingLil' LabelsEver After BabyEarly Intervention VillageClaire & Bella Co.Chilly ChildBig City KidsBack to Nature Apparel--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory <a...
11/11/2020 • 57 minutes, 7 seconds
202. Holiday Gift Guide: Food & Treats and Beauty, Bath, & Body Categories
Ep. 202: In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. Our Monday episodes are typically dedicated to our Female Founder episodes, but as we head into the holiday season, we are going to change things up a bit and spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season!Today we're sharing a few of the businesses from the Food & Treats and Bath, Beauty, & Body Categories in The Product Boss Small Biz Shopping Directory!These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.Small Businesses in Food & Treats:Wild Roots ApothecaryUncorked Wine JellyTropical Shores PopcornThe Holiday in a Box Co.Sweet EfflorescenceSweet DeliverySen Sea SeafoodsNaja TeaBeach House TeasSmall Businesses in Bath, Beauty, and Body:Wild Acorn Artisan SoapsThe Rooted HookSouth Mountain BeesPuremessKheimistrriFrosty Roots FarmForever & AlwaysEmogene & Co.Eden Body Care--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory <a...
11/10/2020 • 1 hour, 1 minute, 39 seconds
201. Holiday Gift Guide: Spirituality & Religion and Pets Categories
In today's episode we showcase small businessess from The Product Boss Small Biz Shopping Directory in the Spirituality & Religion and Pets categories. In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. As we head into the holiday season, we are going spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season! These are only a fraction of the many small businesses in the Directory so make sure to check out the almost 600 small businesses in 15 incredible categories.Small Businesses in Spirituality and Religion:ZenBalancedThird Eye CandleThe Queen of CrownsNine Divine CoinsLittle Lamb BooksJust Love PrintsHints for Prayerful... PauseBack to Nature ApparelAtmosphere Three SixtySmall Businesses in Pets:Unique 2 KeepSalty Dog & Sweet P's SwagRoute 66 KitesRipley and RuePurrmaidsJasper Go FetchDry Cloud CoversBrittany Tilley ArtBlanket Safe--Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the <a...
11/9/2020 • 47 minutes, 16 seconds
200. The 200th Episode - What Clicked for Us
Ep. 200: Today we're celebrating our 200th episode of The Product Boss Podcast! Thank YOU for listening, following along, supporting us, and allowing us to support you. Supporting you and small businesses is something we feel so passionate about, so today we're introducing the Shop 1 in 5™ Pledge. --Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here!--Take the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
11/5/2020 • 27 minutes, 31 seconds
199. Holiday Gift Guide: Holiday and Health, Wellness & Relaxation Categories
Ep. 199: Introducing The Product Boss Small Biz Shopping Directory! In a year like no other, we have discovered the strength of community, the support it brings, and the power of coming together. Our Monday episodes are typically dedicated to our Female Founder episodes, but as we head into the holiday season, we are going to change things up a bit and spotlight small product-based businesses from our community. Think of it as your own personal audio Gift Guide for this holiday season! Today, let's kick it off with shining a spotlight on some of the Holiday and Health, Wellness, and Relaxation businesses we love! Small Businesses in the Holiday Category: Skumps Santa Anna's Christmas Paloverde Botanicals Mother Snacker Masala My Life Horse Hound and Human Gia Roma Circuit Breaker Labs Circle B Ranch Small Businesses in the Health, Wellness, and Relaxation Category: True Spark CBD The Little Reason Sweet Sally's Soaps Solitude Living Sipping Streams Tea Company Peace Treats Lai Life Products Forever & Always Canna Onia Other Links Mentioned: The Product Boss Small Biz Shopping Directory Copper Cow Coffee -- Brought to you by The Product Boss Small Biz Shopping Directory! When you buy from small businesses, you buy from real people. Your purchases have the ability to change lives. Shop the Directory here! -- Take the Shop 1 in...
11/2/2020 • 44 minutes, 36 seconds
198. It's Important to Celebrate Your Wins - Here's How
Ep. 198: It's no secret that 2020 has been the longest, most unexpected year yet, and it's only the end of October! As we head into Q4, we want to focus and reflect on some of our unexpected wins this year. Join us (and our families) from Minna's garage and ask yourself, "What's my win?"Links mentioned:The Product Boss InstagramThe Survival Kit BundleRocket Fuel by Gino Wickham--Join us LIVE for Bosses & Breakfast every Wednesday morning at 10am EST on Instagram or Facebook.--Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
10/29/2020 • 1 hour, 5 minutes, 13 seconds
197. Female Founder: From In-Person to Video on Instagram with Maureen Kovacik
Ep. 197: This week's Female Founder is the "video queen" Maureen Kovacik of Blythe Baubles! We've been so honored to watch her spread her wings and grow from a bit of an introvert to becoming a video boss! Today she's sharing how she's transitioned her business from in-person to online. Support and follow Maureen at: Blythe Baubles Website Blythe Baubles Instagram Blythe Baubles Facebook Links Mentioned: Canva (Grab a 30-day Free Trial of Canva Pro by clicking here!) *Please note we decided to become affiliates of the partner above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands. Jamcat Candles Ivy and Ash Shop Big City Kids Cadorah Eden Body Care The Materials Design Co. Modern Eleven Iron and Pearl Cottage and Thistle Kai Blends Click here to listen to Kai Blend's Episode Ever After Baby Click here to listen to Ever After Baby's Female Founder Episode -- This episode was recorded LIVE on FB! Check it out here! -- Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! <a href=...
10/26/2020 • 30 minutes, 25 seconds
196. [Q&A] What Motivates You? Money.
Ep. 196: "How do you keep yourself motivated?" We recently had this question submitted on one of our weekly Bosses & Breakfast Live Q&A's. It can sometimes be taboo to talk about how money can be such a huge motivator in business. We had such a great chat about this on Bosses & Breakfast that we decided to share it with you here on the podcast! Let's break down that wall and talk about how money is a motivator, and why that's ok!Sign up for the Small Biz Shopping Directory to get listed - let's spotlight your business this holiday season: www.theproductboss.com/applynow --Join us LIVE for Bosses & Breakfast every Wednesday morning at 10am EST on Instagram or Facebook.--Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
10/22/2020 • 44 minutes, 8 seconds
195. Female Founder: Narrowing Down Your Handmade Products with Sarah Cornwell of Sarah Cornwell Jewelry
Ep. 195: Today, let's shine a light on Female Founder - Sarah Cornwell! The struggle of narrowing down handmade products can feel limiting when you want to grow and evolve your business. Sarah is sharing with us how having that sense of structure actually gives her creativity instead of limiting her business!Connect and Support Sarah at:Sarah Cornwell Jewelry WebsiteSarah Cornwell Jewelry InstagramSarah Cornwell Jewelry Facebook--This episode was recorded LIVE on FB! Check it out here!--Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
10/19/2020 • 28 minutes, 53 seconds
194. Do This Now: Get Listed on an Online Business Directory
Ep. 194: This episode is brought to you from Minna's garage! That's right - we were in the same city and decided to record a socially distanced podcast episode! Today we're talking all about the benefits of being on an online business directory. If you want to improve your online presence, gain visibility, amplifying your reach this holiday season, this is the episode for you! Get ready - we have a special announcement you won't want to miss!Links Mentioned:Larissa Loden Website--Brought to you by The Product Boss Small Biz Shopping Directory! Promote your product-based business in front of thousands of new potential customers who want to buy from small businesses. Spots are limited - grab yours now! This is your season and you deserve the spotlight! Let's get more eyes on your business together.Submissions are accepted until October 23rd, 2020.www.theproductboss.com/applynow-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
10/15/2020 • 35 minutes, 50 seconds
193. Female Founder: Building a Candle Empire with Your Family with Annie White-Brown of Natural Annie Essentials
Ep. 193: Female Founder, Annie White-Brown, is sharing her amazing story with us this week. She's talking about how becoming a mother for the first time inspired her to start an adventure that began in the kitchen and has grown into a family business.Support and follow Annie at:Natural Annie Essentials WebsiteNatural Annie Essentials InstagramCoupon Code: PRODUCTBOSS10*Coupon code expires 10/31/2020--This episode was recorded LIVE on FB! Check it out here!--Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
10/12/2020 • 38 minutes, 41 seconds
192. The 30 Second Video That Converts to Sales - Without Sounding Sale-sy
Ep. 192: This week is extra special because we have a freebie just for you! We're giving you the exact 30-second video you can use to convert and connect with your customers. Get ready because with this freebie you can change the way you show up and stand out this fourth quarter in just 30 seconds! [Download the script here]Links Mentioned:The Survival Kit BundleThe Product Boss InstagramRola of Choulala BoxDawn of Fairy Tale Yarn Co.Annika of Hey Mavens--Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
10/8/2020 • 45 minutes, 6 seconds
191. Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of Chunks
Ep. 191: On this week's Female Founder episode, we're chatting with Tiffany Ju of Chunks. She's sharing her amazing story of how the enormous success of her first business lead to burnout, and how she used that to reconnect with her passion for making art.Connect and Support Tiffany at:Chunks WebsiteChunks Instagram--This episode was recorded LIVE on FB! Check it out here!--Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
10/5/2020 • 32 minutes, 29 seconds
190. Good vs. Great - How to Guide Your Customer's Journey
Ep. 190: Knowing your customer's journey from the start is so important. How can you make sure their experience shopping with you is mindblowing? Today, let's dive into how you can guide them through a great customer journey, not just a good one. Links mentioned:The Product Boss Podcast Ep. 90: Your Customer's JourneyJust Wanderlust Blog Bost: The Difference Between A Good Tour Guide & A Great Tour GuideThe Product Boss Podcast Ep. 171: Female Founder: How One Woman Grew Her Business from $50k in Revenue to $2.2 Million in 3 Years with Ann Williams of Yearly Company--Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
10/1/2020 • 44 minutes, 40 seconds
189. Female Founder: Her Journey to Visibility with Angie Clay of Liberate and Lather
Ep. 189: So many business owners are struggling with visibility, especially when trade shows have been canceled for most of 2020. Angie Clay, this week's Female Founder is here to share how she grew her visibility, pivoted her brand's voice, and practiced self-care after her plans for the year changed at the beginning of the pandemic.Support and follow Angie at:Liberate and Lather WebsiteLiberate and Lather InstagramLiberate and Lather Facebook--Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
9/28/2020 • 27 minutes, 33 seconds
188. Getting Things DONE and Avoiding Overwhelm During the Busiest Time of Year
Ep. 188: It's holiday time and that means it's the busiest time of year for product-based businesses! Do you want to be able to sip on a peppermint mocha and avoid overwhelm this year? Today we're giving you one of the secrets we share in our course The Survival Kit Bundle!Links Mentioned:The Survival Kit Bundle--Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
9/24/2020 • 34 minutes, 45 seconds
187. Female Founder: Overseas Sourcing and Navigating Children’s Products with Ashlei Jackson of Ever After Baby
Ep. 187: This week we are honored to have Ashlei of Ever After Baby join us as this week's Female Founder. She's talking about focusing on bestsellers, overseas sourcing, and selling children's products even during covid.Connect and support Ashlei at:Ever After Baby WebsiteEver After Baby FacebookEver After Baby InstagramEver After Baby Etsy--Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
9/21/2020 • 32 minutes, 3 seconds
186. Why Holiday Content is Different Than Any Other Time of Year
Ep. 186: The holiday season is finally here and we're so excited!! But now what? Do you find yourself wondering "How do I engage with my customers without sounding sales-y?" "What makes the 2020 holiday season different?" "How do I adapt to my customer's needs this holiday season?" Grab your pen, notebook, and PSL because today we're talking all about what makes holiday content so unique!Links Mentioned:The Product Boss Podcast Ep. 132: [Live Podcast Recording] 3 C's of Content Everyone Should Have - Dallas Market Speaking Event--Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minn
9/17/2020 • 33 minutes, 41 seconds
185. Female Founder: Growing from In-Person Events to Blowing Up Online with Kelly Wong of Lai Life Products
Ep. 185: On this week's Female Founder episode, Kelly Wong of Lai Life Products is here to share her story with us! She's here to tell us all about how she transformed her business during covid from selling in-person to a booming online business.Support and follow Kelly at:Lai Life Products WebsiteLai Life Products InstagramsLai Life Products Facebook--Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
9/14/2020 • 22 minutes, 54 seconds
184. Why You Need Shipping Software to Make Your Life Easier
Ep. 184: Are you excited about holiday sales but dreading shipping during the holidays? So many of you have reached out about this and we hear you! Today we're going to give you some tips and tools to make your life and shipping so much easier. Get ready because this one is a huge life changer!ShippingEasy {Grab a 30-day free trial by clicking here.}ShipStation {Get a 30-day free trial here!} DYMO 4XL Printer DYMO 4XL Generic Labels ROLLO Label Printer ROLLO Generic Labels Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands.--Back by popular demand: our [free] Rock Your Holiday Promotions Challenge that teaches you how to plan & prep your holiday sales so you're prepared to skyrocket your sales for this holiday season. This free 5 Day challenge starts on September 14th. Sign up today!The Product Boss Facebook page - Follow so you don't miss our LIVE recordings like this episode. Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
9/10/2020 • 21 minutes, 42 seconds
183. Female Founder: Don't Be Afraid to Change When You Discover What Your Customer Really Wants with Sylvia Tam of Beviva Foods
Ep. 183: Sometimes pivoting your business to meet your customer's needs can feel overwhelming. Today, we're honored to share how Female Founder Sylvia Tam of Beviva Foods took a major life change and turned that into a booming business in the time of covid-19. Support and follow Sylvia at:Beviva Foods WebsiteBeviva Foods InstagramBeviva Foods Facebook Code: theproductboss $40 special on Beviva’s Staycation Snack Pack (reg $48) --Brought to you by our [free] Rock Your Holiday Promotions Challenge that teaches you how to plan & prep your holiday sales so you're prepared to skyrocket your sales for this holiday season. This free 5 Day challenge starts on September 14th. Sign up today!The Product Boss Facebook page - Follow so you don't miss our LIVE recordings like this episode. Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
9/7/2020 • 25 minutes, 21 seconds
182. How to Grow a Team for a Handmade Business with Larissa Loden of Larissa Loden Jewelry
Ep. 182: Have you ever wondered how to follow your dream of becoming an entrepreneur? Or how to start building a team as your business grows? Larissa Loden, CEO and boss babe of Larissa Loden Jewelry, joins us to share her journey from side hustle to growing her handmade business.Larissa Loden WebsiteLarissa Loden InstagramLarissa Loden Facebook--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
9/3/2020 • 50 minutes, 50 seconds
181. Female Founder: Two Sisters Turned Business Partners Who Keep Dancing No Matter How Many Times They Get Knocked Down with Grace and Leah of Tiny & Snail
Ep. 181: This week we're honored to chat with two Female Founders, sisters and business partners Grace & Leah of Tiny and Snail! They're here to share the impactful story of how they started their business and continue to dance through the hard times. Full of magic and inspiration, these sisters truly embody the spirit of and women helping women. Support and follow Grace & Leah at:Tiny and Snail WebsiteTiny and Snail Instagram--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
8/31/2020 • 42 minutes, 45 seconds
180. Breaking Through the Glass Ceiling of Your Own Limiting Beliefs with Jahaan Blake of Game of Her Own Podcast
Founder and CEO Jahaan Blake of The J Blake Group is chatting with us today about her journey to running a sports consulting business. She's sharing how she took a leap of faith from working in corporate to creating a consulting business working with women in the sports industry who want to take their career to the next level.Support and follow Jahaan at:The J Blake WebsiteJahaan Blake InstagramJahaan Blake LinkedIn--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
8/27/2020 • 52 minutes, 48 seconds
179. Building Math Confidence in Girls through her Subscription Box with Brittany Rhodes of Black Girl Mathgic
Ep. 179: Our incredible guest in this week's Female Founder episode is Brittany Rhodes of Black Girl Mathgic. She's here to share how her business helps young girls gain confidence in learning math and builds them up to see themselves as math stars.Connect and support Brittany here:Black Girl MATHgic LinktreeBlack Girl MATHgic InstagramBlack Girl MATHgic FacebookBlack Girl MATHgic Twitter--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
8/24/2020 • 28 minutes, 54 seconds
178. 8 Top Tips to Managing Working and Balancing Back to School in 2020
Ep. 178: Are you struggling to figure out your next steps to manage working from home while your kids go back to school? We're all navigating this together! Whether your kids are going back to school full-time, part-time, or completely virtually we're going to help you establish a plan to balance work and school in 2020.--This episode was recorded live on Youtube! Check out The Product Boss Podcast on Youtube here. --Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
8/20/2020 • 27 minutes, 48 seconds
177. Female Founder: Overcoming Self-Doubt and Finding Your Way with Jessica Santander of Project Moment Designs
Ep. 177: This week's female founder, Jessica Santander of Project Moment Designs, is here to share her amazing story! She's talking about how overcoming self-doubt helped her find her passion as a creative product-based business owner who helps other women and girls believe in themselves.Support and follow Jessica at:Project Moment Designs WebsiteProject Moment Designs InstagramProject Moment Designs Facebook--The doors to our signature course Multi-$tream Machine are OPEN - and they're only open for 2 more days! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it!--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
8/17/2020 • 19 minutes, 21 seconds
Bonus: ATTN: Product-Based Business Owners… What if you could 2x-4x your sales in months, not years?
ATTENTION Product-Based Business Owners…What if you could 2x-4x your sales and grow your revenue streams to create a sustainable business that makes you money in months, not years? Discover the turnkey system that takes you from sales trickling in into a stable and growing business that can not only support itself, but also contribute to your income. "My business is up over 650%." -Sarah "...within one month I saw 700% increase with my overall website traffic and sales!" -Jessica "Jacqueline and Minna are so authentic about wanting to help product bosses thrive..." -Sylvia "...They simply want you to succeed, and that support is invaluable." - Maureen The doors to Multi-Stream Machine are only open for a short, limited time. What are you waiting for? Enroll now.
8/15/2020 • 7 minutes, 52 seconds
176. Making BIG Decisions for the rest of 2020 for Your Business
Ep. 176: Are you feeling fatigued by trying to figure out how to navigate the rest of 2020 for your business? We're here to help! Let's get ready to lighten that fatigue as we teach you the 3 pillars we believe are the framework for navigating your business. -- We are opening the doors to our signature course Multi-$tream Machine tomorrow (August 14th, 2020) - and it’s only open for 6 days! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it! -- Links Mentioned: Compliments 'N Coffee Project Moment Designs The Materials Design Co. -- Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
8/13/2020 • 37 minutes, 59 seconds
175. Female Founder: How a Need in the Market Sparked the Growth of a Business with Alicia Chester of Our Southern Gentleman
Ep. 175: We're so excited to share the story of this week's Female Founder, Alicia Chester! We're chatting with her on how motherhood and an interest in men's fashion sparked the beginning of a business that has transitioned and continues to grow through COVID.Connect and support Alicia here:Our Southern Gentlemen WebsiteOur Southern Gentlemen EtsyOur Southern Gentlemen InstagramOur Southern Gentlemen FacebookOther Links Mentioned:Pattoned Designs Co.--Brought to you by our [free] Rock Your Holiday Promotions Challenge that teaches you how to plan & prep your holiday sales so you're prepared to skyrocket your sales for this holiday season. This free 5 Day challenge starts on August 10th. Sign up today!The Product Boss Facebook page - Follow so you don't miss our LIVE recordings like this episode. Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
8/10/2020 • 21 minutes, 27 seconds
174. Why You Need to Start Planning for Holiday Sales Now
Ep. 174: Are you ready for the 2020 holiday season?? Plans for the holiday season are starting early this year! Join us in today's episode as we navigate keeping that holiday feeling while planning & prepping for the unknown this holiday season will bring. Links MentionedFestive GalLiberate & Lather--Brought to you by our [free] Rock Your Holiday Promotions Challenge that teaches you how to plan & prep your holiday sales so you're prepared to skyrocket your sales for this holiday season. This free 5 Day challenge starts on August 10th. Sign up today!The Product Boss Facebook page - Follow so you don't miss our LIVE recordings like this episode. Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
8/6/2020 • 31 minutes, 31 seconds
173. Female Founder: From Side Hustle on Etsy to a Booming Family Business with Chelsea Giles of Dome Dock
Ep. 173: Today we're shining the spotlight on Female Founder Chelsea Giles of DomeDock! She's sharing how she and her husband, John transformed their family-business selling "the hat rack reinvented".Support and follow Chelsea at:DomeDock WebsiteDomeDock EtsyDomeDock FacebookDomeDock Instagram--Brought to you by our [free] Rock Your Holiday Promotions Challenge that teaches you how to plan & prep your holiday sales so you're prepared to skyrocket your sales for this holiday season. This free 5 Day challenge starts on August 10th. Sign up today!The Product Boss Facebook page - Follow so you don't miss our LIVE recordings like this episode. Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
8/3/2020 • 20 minutes, 28 seconds
Bonus: A Message about the Holidays from Jacqueline and Minna
It is happening, friends: the holiday season is going to start early this year. This means YOU need to plan and prep for the holiday spending NOW. That's why we're so excited for our free 5-day Rock Your Holiday Promotions Challenge. Thousands of product businesses took it last year and LOVED it. We had SO MANY of you say that you've never been so prepared in the history of your businesses to make money during the holiday season. It was EPIC. So, join us this year - it starts August 10th. Go to www.rockyourholidaypromotions.com and sign up now for free. Videos get delivered straight to your inbox, and it’s absolutely FREE. Our challenge is perfect for you if: You want to avoid the holiday overwhelm of creating promotions last minute. You want to start the snowball of sales, even if your business is just starting. You want to create holiday promotions that grab your customer’s attention and hit them at the right time. You want to take advantage of the biggest buying time of year and cushion your business bottom line. You would love the accountability of fellow product business owners tackling their holiday promotions alongside you. It starts August 10th. Go to www.rockyourholidaypromotions.com and sign up now for free.
7/31/2020 • 5 minutes, 45 seconds
172. How to Launch Your Product on a New Sales Platform
Ep. 172: Are you ready to launch your product on a new sales platform, but you keep asking yourself, "How?" Today we're jumping in and helping you figure out the first steps to take! Links Mentioned:Pura Vida Bracelets website--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
7/30/2020 • 25 minutes, 24 seconds
171. Female Founder: How One Woman Grew Her Business from $50k in Revenue to $2.2 Million in 3 Years with Ann Williams of Yearly Co.
Ep. 171: Joining us on today's Female Founder episode is Ann Williams of Yearly Co. She's sharing her product journey from the beginning of creating jewelry in her garage to running a brick & mortar! Connect and support Ann here:Yearly Co. websiteYearly Co. Instagram--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
7/27/2020 • 26 minutes, 14 seconds
170. You CAN Sell Your Products without FB Ads
Ep. 170: Do you ever wonder how to sell your products without paying for expensive ads? We're sitting down and chatting about ways to lift that weight and organically grow your product-based business without Facebook ads. Links Mentioned:A Year of ContentLil' Labels--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
7/23/2020 • 44 minutes, 7 seconds
169. Female Founder: Representation Matters and Creating an Impact with Derrin Moore of Brown Girls Do Gymnastics and Cooper Rose Baby
Ep. 169: In today's Female Founder episode, we're chatting with Derrin Moore of Brown Girls Do Gymnastics and Cooper Rose Baby. She began studying gymnastics as a child and grew that passion into developing an organization that promotes diversity in gymnastics. We're chatting with her about representation, building diversity with Brown Girls Do, and running an eco-friendly baby brand.Support and follow Derrin at:Brown Girls Do Gymnastics websiteBrown Girls Do Gymnastics InstagramCooper Rose Baby websiteCooper Rose Baby InstagramHBCU CampaignOther Links Mentioned:Brown Girls DoBrown Girls Do Ballet--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
7/20/2020 • 20 minutes, 41 seconds
168. 3 Growth Strategies That Have Worked for Our Students
Ep. 168: In today's episode, we're sharing the 3 growth strategies we have seen work time and time again. We're featuring success stories from some of our students and sharing how you can use these same strategies to grow your own business.Links mentioned: Wreath & Robe Blythe Baubles Yearly Company Heartland Lettering Taylor Made Polish Zatka Decor Tiny & Snail Multistream Machine Survival Kit Course Bundle --Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
7/16/2020 • 34 minutes, 13 seconds
167. Female Founder: From $3k to $30k a month with Sarah Waggoner of Heartland Lettering
Ep. 167: In this episode, we chat with Sarah Waggoner of Heartland Lettering about her journey from Etsy to Amazon and how she grew from $3k per month to $30k last month.Connect and support Sarah here:Heartland Lettering websiteHeartland Lettering on InstagramHeartland Lettering on Etsy--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
7/13/2020 • 19 minutes, 36 seconds
166. Answer These 3 Questions if You Want to UpLevel Your Business
Ep. 166: What should you be asking yourself to get to the next level in your product business? It really comes down to 3 questions and we share them with you today. Grab a notebook, sit down and answer YES to these three questions and it will help you uplevel your product business. Links mentioned: Get a free audio book with Audible here - we mention "Clockwork" by Mike Michalowicz" and "Built to Sell" by John Warrillow -- Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
7/9/2020 • 25 minutes, 40 seconds
165. Female Founder: Details That Made the Difference for Product Sales with Alicia Boateng Designs
Kicking off our Female Founder episodes for the podcast, we have Alicia Boateng of Alicia Boateng Designs. Alicia started her product business a year ago and she has grown quickly during this time. We chat with her on the details that made the difference. Support and follow Alicia at: Alicia Boateng Designs website Alicia Boateng Designs on Instagram Other Links Mentioned: POW Product Photography - Note: we are affiliates for POW, this doesn't cost you even a penny more, but this means we earn a small commission. We are also only affiliates for businesses we love, so check them out! Survival Kit Course Bundle -- Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
7/6/2020 • 15 minutes, 41 seconds
164. How to Go from Maker to Boss with these 3 Steps
Ep.164: What do you need to do to go from Maker to Boss? In this episode, we lay it out in three easy steps.This episode was recorded LIVE on The Product Boss Facebook page! Follow so you don't miss other LIVE recordings.-- Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review,Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!
7/2/2020 • 34 minutes, 29 seconds
163. Create Empowering Narratives with Your Content with Kim and Taccara of The Content Collective Podcast
Ep. 143: Content has the power and ability to create a narrative for your brand and product. Today, we have special guests Kim and Tacarra of The Content Collective Podcast chatting with us about how to create an empowering narrative between you and your customers. What can your brand do? And, how can we create a dialogue with our content? Subscribe to Kim and Taccara's new podcast: The Content Collective Podcast and learn how to create content that connects and organically converts.Hey, are you on Instagram? Head over to The Product Boss Instagram, where Kim and Tacarra are doing an Instagram Takeover TODAY and you'll hear more about content and marketing for your business. They are doing a Q&A and more on the same day this podcast episode goes LIVE.Links mentioned:The Content Collective PodcastThe Content Collective on InstagramTacarra's podcasts: The Soul-Ties Podcast and "Covered" Marriage Podcast-- Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.--We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!
6/25/2020 • 32 minutes, 48 seconds
162. Summer Shakeup: Your Work/Life Balance Moving Forward
Ep. 162: Doesn't it feel like the pieces of our lives are thrown up into the air and now it's the start of Summer? We're there with you! In this episode, we chat about how we're approaching our own work/life balance in this new season. What do you want your Summer to look like? We share some behind the scenes of how we're tackling this for ourselves from our own lives in Iowa (Minna) and New Jersey (Jacqueline). Links mentioned: Blue Apron Sakara Purple Carrot Ritual Vitamins Audible Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands. -- The Product Boss Facebook page - Follow so you don't miss our LIVE recordings like this episode. -- Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
6/18/2020 • 44 minutes, 32 seconds
Bonus: What Product Bosses Want - Survey Results
Join our Summer Series of virtual workshops to help you with strategies for email marketing, Instagram as a tool for your biz, and using video to change the way you do business. Better Marketing = Better Sales DON’T WAIT. GRAB YOUR TICKET TODAY. Spots are limited. www.theproductboss.com/workshops
6/14/2020 • 6 minutes, 58 seconds
161. Navigating the New Normal with Stacy Tuschl
It's officially been 3 months since March 11, 2020 when The World Health Organization (WHO) declared COVID-19 as a global health pandemic. Today's guest, Stacy Tuschl, takes us behind the scenes on what she did during these last 90 days and how she plans to move forward for the rest of the year. Stacy is the owner of The Academy of Performing Arts (in Wisconsin) a Small Business Growth Coach, a bestselling author, and founder of the Foot Traffic Formula and The Foot Traffic Podcast. In today's episode we dig into her short-term and long-term strategies for tackling the "new normal". Connect with Stacy: Stacy Tuschl website Stacy Tuschl on Instagram The Foot Traffic Podcast Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. -- Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! -- We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
6/11/2020 • 39 minutes, 47 seconds
160. Black-Owned Business Voices: InBooze with Ashleigh Evans
Welcome to a very special series "Black-Owned Business Voices" where female black-owned product business owners are sharing their voices, their stories, and their businesses. We’re asking of our community to SUPPORT EACH OTHER. One positive way to take action is to buy from black-owned businesses today and BEYOND. And, outside of purchasing, make sure to follow and engage and share their businesses. This is a four-part series. Today, let's welcome InBooze with Ashleigh Evans: InBooze website InBooze on Instagram Thursday, June 4th: Brown Girl Stationery website Brown Girl Stationery on Instagram Friday, June 5th: Compliments 'n Coffee website Compliments 'n Coffee on Instagram Saturday, June 6th Kai Blends Beauty website Kai Blends on Instagram We want to continue to amplify black voices and share your business with more people. If you’re a black-owned business or you want to share one, head over to The Product Boss Instagram @theproductboss where we have an extensive list of black-owned businesses on this post. And this is also a great place to support and purchase from black-owned businesses not only today but always. -- Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
6/7/2020 • 26 minutes, 5 seconds
159. Black-Owned Business Voices: Kai Blends Beauty with Shaneece Thompson
Welcome to a very special series "Black-Owned Business Voices" where female black-owned product business owners are sharing their voices, their stories, and their businesses. We’re asking of our community to SUPPORT EACH OTHER. One positive way to take action is to buy from black-owned businesses today and BEYOND. And, outside of purchasing, make sure to follow and engage and share their businesses. This is a four-part series. Today, let's welcome Kai Blends Beauty with Shaneece Thompson: Kai Blends Beauty website Kai Blends on Instagram Thursday, June 4th: Brown Girl Stationery website Brown Girl Stationery on Instagram Friday, June 5th: Compliments 'n Coffee website Compliments 'n Coffee on Instagram Sunday, June 7th InBooze website InBooze on Instagram We want to continue to amplify black voices and share your business with more people. If you’re a black-owned business or you want to share one, head over to The Product Boss Instagram @theproductboss where we have an extensive list of black-owned businesses on this post. And this is also a great place to support and purchase from black-owned businesses not only today but always. -- Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
6/6/2020 • 29 minutes, 28 seconds
158. Black-Owned Business Voices: Compliments 'n Coffee with Ashleigh
Welcome to a very special series "Black-Owned Business Voices" where female black-owned product business owners are sharing their voices, their stories, and their businesses. We’re asking of our community to SUPPORT EACH OTHER. One positive way to take action is to buy from black-owned businesses today and BEYOND. And, outside of purchasing, make sure to follow and engage and share their businesses. This is a four-part series. Today, let's welcome Compliments 'n Coffee with Ashleigh: Compliments 'n Coffee website Compliments 'n Coffee on Instagram Thursday, June 4th: Brown Girl Stationery website Brown Girl Stationery on Instagram Saturday, June 6th Kai Blends Beauty website Kai Blends on Instagram Sunday, June 7th InBooze website InBooze on Instagram We want to continue to amplify black voices and share your business with more people. If you’re a black-owned business or you want to share one, head over to The Product Boss Instagram @theproductboss where we have an extensive list of black-owned businesses on this post. And this is also a great place to support and purchase from black-owned businesses not only today but always. -- Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
6/5/2020 • 19 minutes, 34 seconds
157. Black-Owned Business Voices: Brown Girl Stationery with Shaunice Sasser
Welcome to a very special series "Black-Owned Business Voices" where female black-owned product business owners are sharing their voices, their stories, and their businesses. We’re asking of our community to SUPPORT EACH OTHER. One positive way to take action is to buy from black-owned businesses today and BEYOND. And, outside of purchasing, make sure to follow and engage and share their businesses. This is a four-part series. Today, let's welcome Brown Girl Stationery with Shaunice Sasser: Brown Girl Stationery website Brown Girl Stationery on Instagram Friday, June 5th: Compliments 'n Coffee website Compliments 'n Coffee on Instagram Saturday, June 6th Kai Blends Beauty website Kai Blends on Instagram Sunday, June 7th InBooze website InBooze on Instagram We want to continue to amplify black voices and share your business with more people. If you’re a black-owned business or you want to share one, head over to The Product Boss Instagram @theproductboss where we have an extensive list of black-owned businesses on this post. And this is also a great place to support and purchase from black-owned businesses not only today but always. -- Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
6/4/2020 • 17 minutes, 52 seconds
156. Pivot & Sell Stories: How a Business Quickly Pivoted Their Messaging and Product to Meet Their Customer’s Needs with Christine Herrin of Everyday Explorers
How a Business Quickly Pivoted Their Messaging and Product to Meet Their Customer’s Needs with Christine Herrin of Everyday Explorers. This is a 4-part series of Pivot & Sell Stories. Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Links mentioned: Everyday Explorers Co. on Instagram Everyday Explorers Co. website The Product Boss Facebook page - Follow so you don't miss our LIVE recordings. The Product Boss on Instagram @theproductboss The Product Boss YouTube Channel A Year of Content Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
5/31/2020 • 20 minutes, 15 seconds
155. Pivot & Sell Stories: Even When You Are Scared Lean In with Kevlyn Walsh of Festive Gal
Pivot & Sell Stories: Even When You Are Scared Lean In with Kevlyn Walsh of Festive Gal. This is a 4-part series of Pivot & Sell Stories. Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Links mentioned: Festive Gal on Instagram Festive Gal website The Product Boss Facebook page - Follow so you don't miss our LIVE recordings. The Product Boss on Instagram @theproductboss The Product Boss YouTube Channel A Year of Content Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
5/30/2020 • 15 minutes, 36 seconds
154. Pivot & Sell Stories: How a Business Pivoted to Find a Solution and Invented a New Product During a Crisis with Amy Bennett of Moxie Dori
How a Business Pivoted to Find a Solution and Invented a New Product During a Crisis with Amy Bennett of Moxie Dori. This is a 4-part series of Pivot & Sell Stories. Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Links mentioned: Moxie Dori on Instagram Moxie Dori website The Product Boss Facebook page - Follow so you don't miss our LIVE recordings. The Product Boss on Instagram @theproductboss The Product Boss YouTube Channel A Year of Content Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
5/29/2020 • 18 minutes, 38 seconds
153. Pivot & Sell Stories: How a Family Counselor Pivoted to a Thriving Product Business During COVID-19 with Jessica Miller of Bella Vida Candles
How a Family Counselor Pivoted to a Thriving Product Business During COVID-19 with Jessica Miller of Bella Vida Candles using Instagram giveaways, outstanding customer service and our Local module in the Survival Kit Course Bundle. This is a 4-part series of Pivot & Sell Stories. Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Links mentioned: Bella Vida on Instagram Bella Vida website The Product Boss Facebook page - Follow so you don't miss our LIVE recordings. The Product Boss on Instagram @theproductboss The Product Boss YouTube Channel A Year of Content Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
5/28/2020 • 20 minutes, 23 seconds
152. 3 Must-Do’s to Selling Authentically Online
One of the biggest skillsets you can develop as a product business owner is selling. But, nobody wants to come off sound salesy or inauthentic. So, today's episode is all about selling online, but in an authentic way AND the mindset shifts you have to make right now in the time of COVID-19 (and any time really) to sell more online. Watch the video for this LIVE podcast recording of "3 Must-Do's to Selling Authentically Online" on our Facebook page. Links mentioned: A Year of Content Join in on the #videoorplankchallenge and follow us on Instagram @theproductboss. Follow The Product Boss Facebook page so you don't miss our LIVE podcast recordings and other videos. The Product Boss YouTube Channel Click here to on listen to The Product Boss Podcsat on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
5/21/2020 • 45 minutes
151. 7 Creative Ways to Use Instagram Stories for Your Business
This episode was brought to you by our Instagram for E-Commerce Crash Course. This course will teach you how to USE Instagram as a converting sales channel that builds brand loyalty and turns your followers into customers, using the same proven framework our students use to build seven-figure Product-Based Businesses. Check it out here. -- Ep. 151: [pre-recorded LIVE] We did something creative and fun with this episode - we recorded it LIVE on our The Product Boss Facebook page in front of our LIVE viewers and now airing it for you on the The Product Boss Podcast and The Product Boss YouTube Channel. This is to model for you - it's fun to get creative with your video!! And what's the easiest way for you to start doing more video? Instagram Stories! These are 15-second video snippets on Instagram that are a fantastic way to build your brand and customer engagement. And, we share with you, in this episode, 7 creative ways to use Instagram Stories for your business. Click here to on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna -- Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.
5/14/2020 • 39 minutes, 11 seconds
150. How to Build Your Confidence on Video
Ep. 150: Want tips to build your confidence on video from an introvert and extrovert's view? This episode is not to be missed because you know you need to get on video, but how do you start? How do you make it easier? What tools can you use? Today's episode has tips on tackling all those video struggles and more. Links mentioned: Iron and Pearl website Iron and Pearl on Instagram A Year of Content -- Click here to on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.
5/7/2020 • 55 minutes, 40 seconds
BONUS: Introducing the Survival Kit Course Bundle
Bonus Episode: During uncertain times there is one thing we are sure of… your business must adapt and develop an online strategy. That's why we created the Survival Kit Course Bundle: the exact framework to learn how to transition your business strategy to sell and market more online... ...so your business can pivot during a crisis and ultimately survive and thrive, with or without a website. And it's only open until May 5, 2020, so make sure to check it out today at this introductory price: Survival Kit Course Bundle -- Click here to on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
5/4/2020 • 18 minutes, 12 seconds
149. The Truth is You Need to Get Scrappy and Other Truths and Un-Truths of Growing Your Business Right Now
Ep. 149: What are the truths and un-truths happening in the product business community right now? We've been hearing lots of stuff, seeing lots more. Today, we chat with you about 3 un-truths we're hearing from product sellers and also 3 truths of what product businesses are doing right now that are successful in bringing in revenue in a time of social distancing and Covid-19. Links mentioned: Survival Kit Bundle Course -- Click here to on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.
4/30/2020 • 45 minutes, 12 seconds
148. Your Brain is Your Worst Enemy
Ep. 148: One of the best things you can do for yourself during this time is to manage your mind. This is because your brain can be your own worst enemy when we are going into flight or fight mode. Today we talk about how to take care of your mindset by proactively approaching your day instead of being reactive to a hard situation or the anxiety a hard day can bring. These are the things that we do that we hope will help you too. Links mentioned: Larissa Loden We are re-running our 5-Day Best Seller Secrets Challenge starting Monday, April 27th. We ran this about a month ago and thousands of people went through it. We have so much fun on our challenges and this one is about leaning in to what works right now to grow your product business so you aren’t throwing spaghetti at the wall. Join us! It’s the Best Seller Secrets Challenge - take it again if you need that extra motivation, join if you missed it the last time. We love our challenges and it’s gonna be great. You can head over to www.bestsellersecretschallenge.com and it's FREE. We’ll see you in there! Click here to on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.
4/23/2020 • 28 minutes, 44 seconds
147. How to Deal with Change
How's it going? Chances are there's probably a lot of change happening in your life. This sense of overwhelm and the topic of changes came up in our mastermind and Minna was reminded of a time when her family was going through a trauma/crisis almost five years ago and she was referred to the Kübler-Ross Model. It's a model that was created for dealing with the grief and the process that happens and it's also known as the "change curve". We go over the stages with you in the episode today and how to utilize this process in order to understand your own reactions and emotions during this time of social distancing, a pandemic and a huge change in your life. Links mentioned: Kübler-Ross Model Yay! We are re-running our 5-Day Best Seller Secrets Challenge starting Monday, April 27th. We ran this about a month ago and thousands of people went through it. We have so much fun on our challenges and this one is about leaning in to what works right now to grow your product business so you aren’t throwing spaghetti at the wall. Join us! It’s the Best Seller Secrets Challenge - take it again if you need that extra motivation, join if you missed it the last time. We love our challenges and it’s gonna be great. You can head over to www.bestsellersecretschallenge.com and it's FREE. We’ll see you in there! We'd love to connect with you on Instagram! Join us at @theproductboss. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
4/16/2020 • 22 minutes, 9 seconds
146. Selling Online and Being the Face of Your Brand with Rachel Ricker of Smell Sweet Company
Found and CEO Rachel Ricker hops on the podcast with us from Smell Sweet Company to tell us her journey (from 10 months ago!) about creating her USDA-certified, organic deodorant and body products sweet-smelling, toxin-free, vegan and cruelty-free. She shares her startup story, how she has now embraced being the face of her brand and what she's loving about living as an entrepreneur. Connect with Rachel: Smell Sweet Company website - use code "THEPRODUCTBOSS" for 20% your first order Smell Sweet Company on Instagram -- This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com. We'd love to connect with you on Instagram! Join us at @theproductboss. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
4/9/2020 • 39 minutes, 13 seconds
145. Math Not Drama
"Math Not Drama" is a saying from Jacqueline's life coach Stacy of The W Collective. In high-stress or uncertain situations, sometimes the best thing you can do is to pull the "drama" or emotion out and simply look at the numbers. In today's episode, we help you look at your numbers, especially in this time of social distancing, coronavirus (COVID-19) and quarantine. Links mentioned: The W Collective website The W Collective on Instagram The Life Coach School Podcast with Brooke Castillo -- This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com. We'd love to connect with you on Instagram! Join us at @theproductboss. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
4/2/2020 • 21 minutes, 55 seconds
144. Adapt and Thrive
The question is: how are you adapt and thrive your small business during this time?In this episode, we feature five businesses in The Product Boss community who have :made themselves relevant,innovated their products and partnerships,gotten creative with their messaging and offerings,put themselves out there even if it felt uncomfortable, andhave adapted and thrived right nowAnd, we want to share their stories with you to inspire you to do the same.Mentioned:Larissa LodenZatka DecorLiberate and LatherMother SnackerB.LashedImportant: The doors for Multi-Stream Machine OPEN for a short time only until April 1, 2020. And in this special release of our signature course, we have added a bonus lesson to each module called Adapt and Thrive - that's 9 bonus lessons for you to take action and how to best utilize each module right now during these times and we'll be doing it together!We'd love to connect with you on Instagram! Join us at @theproductboss.Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
3/26/2020 • 26 minutes, 35 seconds
143. Octopus Lab PART 2: Let's grow that multi-legged approach to creatively scaling your business
This episode brought to you by our [free] 5-day Best Seller Secrets Challenge: lean into what’s working in your biz and sell more of that. We are are here to support you as your grow your small business in these uncertain times. Let’s do this...together! This is is Part 2 of our Octopus Lab. Listen to last week's episode for Octopus Lab Part 1 first. We'd love to connect with you on Instagram! Join us at @theproductboss. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
3/21/2020 • 37 minutes, 9 seconds
142. Marketing and Sales Strategies in the Time of Coronavirus (COVID-19)
Ep. 142: How to approach marketing, selling and adapting in the time of social distancing and Coronavirus (COVID-19). Very important links: Best Seller Secrets Challenge [free] 5-day Challenge - we help you focus on doing more of what is working to give you more options in these uncertain times. A Year of Content - if you need help with what to say to your customers without always selling to them. Center for Disease Control and Prevention: Coronavirus Disease 2019 (COVID-19) -- Letter from Jacqueline and Minna: Hey, how are you doing? Every day seems to get a bit trickier navigating the unknown. Everyone has their own opinions of how "you" should handle this. What we want to say is handle it however you see BEST for your family and your business. But remember.... Emotions are contagious. So try and surround yourself with positivity. Positive conversations, Positive people, Positive outside stimulation.... So with that we want to offer you a bit of positivity to your inbox. We want to help you navigate your biz through the days ahead with podcasts, FB and IG lives, support in our online communities, and something new...... We are launching our FREE 5-day Best Seller Secrets Challenge, beginning Monday, March 23rd. Because like we said, this is temporary. Things will get better and you will still have your businesses when this is all over. With people staying home and looking for things to do they will turn to online shopping for necessities and for pleasure. Hands up if you enjoy a little retail therapy. Yupp...so do your customers. So friend, we want you to be prepared. We want you learn the secrets to maximizing your revenue, for now and for the future. Because right now is NOT a time to throw spaghetti at the wall and hope something sticks! Right now is about doing MORE of WHAT'S WORKING! We’re here to teach you how to go deep, not wide, and maximize the opportunities that are already right in front of you. And since we planned this waaaaay before the world's current situation, we are going to move forward with the challenge as planned. Because NOW is the time our community needs help, guidance, resources, and support from positive people the most. You will see us live daily in the pop-up facebook group and in the days leading up to the Best Seller Secrets Challenge. And as we support you in leaning into your Best Sellers, we will also be there to help you navigate your biz during COVID-19. Who said home school was just for our kids? Sign up for this FREE 5-day <a href= "https://bestsellersecretschallenge.com/signup" target="_blank" rel="noopener" data-saferedirecturl=...
3/19/2020 • 1 hour, 4 minutes, 49 seconds
141. Coronavirus: Don't Stop Working on Your Product Business
[Special Episode March 13, 2020] Ep. 141: In this unedited special episode, we chat about a big topic: Coronavirus (COVID-19) and its impact on product-based businesses and what we think you should be doing right now during this pandemic. We talk about what we are seeing in our own product entrepreneur communities and how to approach these unprecedented times and what we are doing as fellow small business owners in response and preparation for COVID-19.Center for Disease Control and Prevention: Coronavirus Disease 2019 (COVID-19)Ok....we know...you have received SO...MANY...MESSAGES...about Covid-19 (Coronavirus) in the last 24-hrs. And yes here is another one...but this one is different.We have been trying to figure out how to be helpful to our community and listeners over the past ten days. In fact, we recorded a full podcast last Tuesday on how to prep for the Coronavirus...and then decided against airing it because we were concerned we would create unfounded concern. Cut to ten days later and the world has changed.In the last two days we have had five+ hours of coaching sessions with our students and masterminders and the same question arose..."What do I do about my business during this pandemic?"Great Question!Here is our answer...DON'T STOP WORKING ON YOUR BUSINESS!!!Even if you start to feel that urge to pull back or spin out we want to remind you that this too will pass.This is temporary. We will get through it...together.This is the best time to work on your business!All of those things you have been putting off like updating your website, scheduling consistent emails, writing blog posts, assessing your pricing, or counting your inventory.... NOW IS THE TIME.You may also want to lean into education..get savvy about really using Instagram as a tool, learn how to take better pictures, read a business book, or learn how to get onto other platforms....NOW IS THE TIME.You may even get creative...remember you can pivot much quicker than the "big guys". How can you make your product relevant for this current situation? Can you lean into your Best Sellers?....NOW IS THE TIME.Here are some ideas...Sell kids toys: Send an email about your toys and how to use them to keep kids busy while schools are closed.Sell candles: Send an email about how to relieve stress or make home more comfortable during times like these with your specialty scents.Remember you can create relevant and helpful content via email, create blogs, Pinterest Posts, Instagram, share it everywhere.We are by no means trying to be insensitive to the current situation...Jacqueline lives just outside NYC and her husband, a Broadway actor, is out of work for the next 4 weeks due to theaters being closed. $h!t is getting real.....But our job for you...our community..is to help guide you during times like these. We need to get creative. We need to take action. We need to keep working.We just posted a Special Podcast Episode (unedited) on this topic today. We wanted to share the advice we give our students with you in real time so that you can create a plan of action as well. Make sure to subscribe to stay updated with the latest. Listen wherever you get your podcasts👇🏼The Product Boss Podcast : ApplePodcasts, Stitcher, Spotify, GooglePlay, TuneIn/Alexa, iHeartRadio(The episode is so new you may have to refresh your podcast list on your device.)We even share with you some behind the scenes info about our upcoming challenges and courses...
3/13/2020 • 41 minutes, 32 seconds
140. Octopus Lab Part 1: A multi-legged approach to creatively scaling your business
Ep. 140: The Octopus is something we've worked on for a couple of years at The Product Boss. It's our spirit animal and guide for product-based businesses and for the first time ever, we are chatting about it on-air on the podcast. It's our a multi-legged approach to creatively scaling your business and we are sharing it with you in a two-part Lab.Links mentioned:The Octopus Lab Venn diagramThis episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.We'd love to connect with you on Instagram! Join us at @theproductboss.Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
3/12/2020 • 32 minutes, 30 seconds
139. How to Find Support When You Don’t Feel Supported
Ep. 139: As entrepreneurs, navigating and building a support system is so important. But, sometimes it's hard to find and feel the support in the ways we want. In this episode, we walk you through how to find support when you don't feel supported. It's a topic that comes up time and time again in our masterminds and community. We hope it helps you too! -- This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com. We'd love to connect with you on Instagram! Join us at @theproductboss. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
3/5/2020 • 34 minutes, 38 seconds
138. How to Get More Email Subscribers for a Product-Based Business
Ep. 138: Here's the thing: we've had a lot of our listeners purchasing A Year of Content for a framework, inspiration, prompts and an action plan for content for emails, social and their website. BUT, one of the main questions you have been asking is: "How do I actually get more email subscribers onto my email list? In this episode, we are here to help with tactics for you to capture emails and continue to grow your list and eventually turn them into buyers. Links mentioned: A Year of Content Course from The Product Boss Episode 91: Three Emails Every Product Biz Needs -- This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com. We'd love to connect with you on Instagram! Join us at @theproductboss. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
2/27/2020 • 44 minutes, 22 seconds
137. The Secret Sauce Behind Scaling a Gourmet Food Product with Dave Hirschkop of Dave's Gourmet
In today's episode we get a really interesting behind-the-scenes look at growing a food product and grocery business model with our special guest Dave Hirschkop. Dave is the founder and creative force behind Dave’s Gourmet. Dave’s Gourmet is a specialty foods company that makes a wide range of products including Gourmet Pasta Sauce, Hot Sauce, Condiments and Spices.The Wall Street Journal called him the, “...legendary Dave Hirschkop, the granddaddy of ultra-hot sauces.” Business Week said, “Dave's Hirschkop is known as an innovator.” It's a great conversation about product innovation, small business pivoting and long-term success and creatively scaling. Connect with Dave: Dave's Gourmet website -- This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com. We'd love to connect with you on Instagram! Join us at @theproductboss. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
2/20/2020 • 36 minutes, 34 seconds
136. Important Things to Think About BEFORE Adding on a Sales Channel
Ep. 136: We get this question a lot: Should I add on this sales channel or platform? Because, really, we want to grow our product businesses ... but first, there are a few factors that should be considered BEFORE you take the leap of adding on an additional sales channel to start, maintain and grow. We go over these important things to think about in today's episode. Let's get started! -- Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content. -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
2/13/2020 • 28 minutes, 13 seconds
135. 5 Places to Plug Holes to Stop Losing Money in Your Product Biz
We're all losing money somewhere in our businesses. From watching our students, clients, fellow business owners, we've realized there are consistently five places to plug holes to stop losing money in most product businesses. We share them with you in today's episode to help you create more profit in your bottom line.Links mentioned:ShippingEasy**This is an affiliate link which means Jacqueline and Minna earn a commission when you purchase, at no extra cost to you. We fully love and use ShippingEasy in our businesses. And, essentially, if you buy this from us, we get some coffee money, but it also saves you time and money shipping your products. Win-win.--Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.--We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!--Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
2/6/2020 • 29 minutes, 40 seconds
134. What to Do When You Feel Like Quitting Your Business
Ep. 134: Honestly, we all feel like quitting some time in our entrepreneurial journey. In this episode, we go over what to do when you feel like quitting your business. What should you do? Linked mentioned:Zatka Decor--Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.--We'd love to connect with you on Instagram! Join us at @theproductbossGet into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!--Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
1/30/2020 • 36 minutes, 13 seconds
133. From Bio-Engineer to Influencer to Product Boss with Christine Hronec of Gauge Life
Brought to you by “A Year of Content” course for you and it helps you take the 3 C’s and gives you 200+ prompts, brainstorm sheets and shows you how to create a content plan of action for product business owners. Go here for this special offer: www.ayearofcontent.com.Ep. 133: Today we have a special guest sharing her journey into becoming a Product Boss and creating her own supplement line. Christine shares her startup strategy, exposure tips and how she conquered her aversion to video to becoming a YouTube influencer in her own right.Christine Hronec is an author, chemical and bio engineer, food scientist, and bikini fitness competitor. Christine got her start at Fortune 100 Company DuPont as a chemical engineer for 6 years before branching out as an entrepreneur. Christine is the founder and CEO of Gauge Girl Training, a nutrition and fitness online coaching service, and founder of Gauge Life, a dietary supplement nutrition line. Connect with Christine:Gauge Life website to purchase productsGauge Girl TrainingGauge Girl YouTube--We'd love to connect with you on Instagram! Join us at @theproductbossGet into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!--Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
1/23/2020 • 44 minutes, 34 seconds
132. [LIVE Podcast Recording] 3 C's of Content Everyone Should Have - Dallas Market Speaking Event
Recorded LIVE from Dallas Market. The truth is: today's consumer demands valuable content and this has made us all into content creators: brands, boutique owners, buyers, retailers, etc. They want to hear more than just "buy from us" or “here is a sale”. The 3 C's of Content are pillars that every person (or store) selling physical products should be doing to create content that engages and connects with their customer - and gets them to want to buy. When it comes to content, this is what you should be putting in front of your customer, like three legs on a stool, you need all of them. Need help implementing? We have “A Year of Content” course for you and it helps you take the 3 C’s and gives you 200+ prompts, brainstorm sheets and shows you how to create a plan of action. Go here for this special offer: www.ayearofcontent.com.
1/16/2020 • 56 minutes, 18 seconds
131. The Secret to Blowing Up: Ask for What You Want with Lisa Mastela of Bumpin Blends
Ep. 131: This episode with founder of Bumpin Blends is not to be missed. In a short ten months, Lisa Mastela has taken her business of superfood smoothie frozen cubes and bootstrapped it to new heights with lots of testing, bartering, hard work and the power of asking for what she wants. Lisa is so generous with sharing the behind-the-scenes of her startup and you'll understand why she is blowing up with success. Enter the Giveaway to win some Bumpin Blends smoothies on our Instagram at @theproductboss! Get yourself some superfood smoothies at code "THEPRODUCTBOSS" for 20% off at www.bumpinblends.com. Connect with Lisa and Bumpin Blends at: Bumpin Blends website Bumpin Blends Instagram -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
1/9/2020 • 45 minutes, 23 seconds
130. Set Your Goals for 2020
Ep. 130: What types of goals are we seeing Product Bosses come up with in this new year and new decade? In this episode, we share the four types of goals that we see product business owners reaching for in 2020 to help you form your own goals to make this your most profitable year yet.BIG NEWS: To best support you in DASH Insiders Accelerator program, we now have two groups for DASH Insiders:DASH for product biz owners with product in hand to $50k annuallyDASH+ for product biz owners with $50k and aboveWe've extended the Founding Members sale for $7 for your first month!! Sale ends on Jan 5, 2020. Sign up now here.
1/2/2020 • 28 minutes, 35 seconds
129. The Holidays are Over: What to Do Next
EXTENDED SALE: Get the Founding Members Rates for DASH Insiders Accelerator program here. Ep. 129: Now that the holiday sales are over, what do you do next to keep growing your product-based business? In this episode, we go over four things you should be doing as the year comes to a close and the new year turns over. This episode was brought to you by The Product Boss Programs. Applications are now open for our masterminds, but spots are limited, so check them out NOW. Dash Insiders Accelerator Program: Introducing DASH INSIDERS Accelerator Program. This program is focused on helping you grow your product business, the right way, fast. Having the right mentors, business trainings, and a group of supportive product-based business owners will be the game-changer that helps your business grow. The Climb Mastermind: Our Signature Program - a unique combination of group coaching and masterminding. Designed for product-based businesses with yearly revenue of $50k to $250k. For the entrepreneur that is ready to grow their business on more platforms to multiply their sales and increase their visibility. The Top Mastermind: A true Mastermind among peers. A group of $250k to 7-figure business owners joined and facilitated by Jacqueline and Minna. Leading small teams (hiring and firing), systems, scaling and buying back your time are frequent conversations. This Mastermind is for women-owned businesses. Questions? Direct message us on Instagram at @theproductboss or email us at hello @ theproductboss.com - We'd love to hear from you!
12/26/2019 • 19 minutes, 18 seconds
128. Hard Truths to Growing a Product Biz Today
Ep. 128: Being so immersed in the product world, we have observed and expertly noted the trends of the changing landscape of retail and what the rapidly-changing marketplace is demanding from our products bosses today in order to pivot and grow. In today's episode we share the four hard truths we're seeing that might take you out of your comfort zone, but are necessary for you to know (and accept) as you grow your business in the new year. Important: DASH Insiders Accelerator Program is now OPEN and the Founding Members Specials is almost over (including $7 for your first month!) - head there right now: www.theproductboss.com/dash.
12/19/2019 • 36 minutes, 56 seconds
127. Excuses You Are Making That Are Holding You Back
Ep. 127: We hear them over and over - these same excuses. We fall in to them sometimes too. In today's bonus episode, we are going over the excuses you are making that are holding you back - and how to overcome them. Important: DASH Insiders Accelerator Program is now OPEN and the Founding Members Specials are only for 5 days (including $7 for your first month!) - head over there right now: www.theproductboss.com/dash.
12/16/2019 • 14 minutes, 47 seconds
126. Jasmine Star - Show Up Til You Blow Up on Instagram
Ep. 126: Want to know some Instagram secrets? Today's episode is a must listen! We have a very special guest, Jasmine Star. Jasmine is a photographer, business strategist, host of The Jasmine Star Show podcast and creative genius behind Social Curator. She tells us some childhood stories of what led her to this present moment in her entrepreneurial journey and tells us where she sees herself (and her business) in 2020. Jasmine truly has such a contagious laugh and generous spirit - this episode is one of our favorites and so actionable! Jasmine also gives simple but powerful Instagram tips to writing captivating captions, creating her IGTV strategy, taking quick and easy photos and SO MUCH MORE in this episode - all specifically for product bosses with physical products in hand and big dreams in mind. Connect with Jasmine: Jasmine Star website Jasmine Star on Instagram The Jasmine Star Show - Apple Podcasts This episode was brought to you ShippingEasy* - Minna and Jacqueline's favorite shipping tool to save product bosses time and money when shipping their products. *affiliate link because we only promote things we love and fully endorse.
12/12/2019 • 48 minutes, 30 seconds
124. Creating Content to Improve Your Customer’s Experience with Ben Conrad of No Issue
GIVEAWAY: Head over to @theproductboss on Instagram for your chance to win custom tissue paper for you and your biz bestie from No Issue and The Product Boss. Ep. 124: How can you create content that enhances your customer's experience? In this episode, Ben Conrad of No Issue hops on as our special guest. We chat about their huge Instagram following and how they cultivated a community that is always eager to share their unboxing's of No Issue's custom tissue paper, compostable mailers, stickers and masking tape. It fuels their growth of followers on Instagram, but also their customer's experience overall. Ben also shares their strategy when it comes to giveaways, YouTube videos, IGTV and product awareness. Connect with No Issue at: No Issue website - use code "PRODUCTBOSS" for 10% off No Issue on Instagram No Issue on Twitter No Issue on Facebook This episode was brought to you by The Product Boss Programs. Applications are now open for our masterminds, but spots are limited, so check them out NOW. The Climb Mastermind: Our Signature Program - a unique combination of group coaching and masterminding. Designed for product-based businesses with yearly revenue of $50k to $250k. For the entrepreneur that is ready to grow their business on more platforms to multiply their sales and increase their visibility. The Top Mastermind: A true Mastermind among peers. A group of $250k to 7-figure business owners joined and facilitated by Jacqueline and Minna. Leading small teams (hiring and firing), systems, scaling and buying back your time are frequent conversations. This Mastermind is for women-owned businesses. Dash Insiders Accelerator Program [waiting list]: Having the right mentors, business trainings, and a group of supportive product-based business owners can be the game-changer that helps your product grow from the very beginning. It helps you avoid costly “newbie” mistakes and gets you and your business on track for success in the long-run, together. Designed for businesses with product-in-hand to businesses making $50k or less per year. Questions? Direct message us on Instagram at @theproductboss or email us at hello @ theproductboss.com - We'd love to hear from you!
12/5/2019 • 55 minutes, 13 seconds
122. Reflect on This Year Before You Plan for the Next
Ep. 122: "Where were you before? Where are you now? And, where do you want to be?" In today's episode, we use these questions as a visioning exercise to reflect on the year, especially on this day of gratitude in the holiday season. Join us and grab a cup of coffee, sit down and ask yourself: Where were you before? Where are you now? And, where do you want to be? -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
11/28/2019 • 18 minutes, 44 seconds
121. Dealing with Overwhelm: Create a Time Budget
Ep. 121: Tis the season for overwhelm for product bosses as we head into the holiday season and double down on our busy schedules. Oftentimes we can feel overwhelmed because we feel like there's not enough time to do all the things we want to do. In today's episode, we teach you how to create a time budget. Did you know we all have 168 hours in a week? How do you divvy out your hours in your 168-hour budget? We go over the categories on how to break it down to understand where you're spending your time to approach creating a time budget that best suits your life. Links mentioned: The W Collective -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
11/21/2019 • 45 minutes, 18 seconds
120. Pet Peeve: It's Not The Creative Versus The Boss
Ep. 120: Want to hear our pet peeve? This conversation of divide between choosing for yourself: either "the creative versus the boss". This idea of creatives "selling out" or bosses needing to play small. This is our rant on the topic. Let's keep the conversation going! Join The Product Boss Facebook Group and let us know what you think. -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
11/14/2019 • 27 minutes, 33 seconds
119. Hiring Short-Term Help for Your Busy Seasons with Shelli Warren of BizChix
Ep. 119: As a product-based business, it takes the right team of high-performers to get it all done, from shipping to sales to production. And hiring is often necessary, especially in our busy seasons. But, where do you start when it comes to hiring, especially if it's short-term? We're excited to have our special guest Shelli Warren of BizChix and Stacking Your Team podcast dig into some great tips and simple strategies for job descriptions, evaluations, team dynamic and building a team you can inspire for the short-term and the long-term. Don't miss it! Connect with Shelli: Stacking Your Team podcast BizChix podcast Shelli on Instagram -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
11/7/2019 • 33 minutes, 28 seconds
118. The 7 Alter-Egos of a Solopreneur - Celebrity Edition
Ep. 118: Do you have an alter-ego or a stage persona? As a soloprenuer, we know, you wear lots of hats. What we've found is that having various alter-egos can help you tap into certain strengths and qualities when we need them the most. In this episode, we have a little fun and give you our celebrity-inspired recommendations for finding your alter-egos in the hats you wear as a product boss. Who will you tap into? Share with us in our The Product Boss Facebook Group - we want to know who your alter-ego is. -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
10/31/2019 • 46 minutes, 7 seconds
117. 5 Reasons Why You Should Still Be Showing Up In Person
With the rise of the digital world so many of us have gotten comfortable behind our e-commerce platforms and computers - whether it’s our website, social, Etsy, or Amazon. The fact is the biggest companies out there will have a physical, in-person presence because it's still necessary and has it's major advantages - even in today's digital world. As solopreneurs, how can we learn from these in-person opportunities? Why should in-person events, like tradeshows, farmers markets or gift marts still be part of your marketing plan? We go over five reasons why you need to consider them for your product-based business in today's episode. -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
10/24/2019 • 31 minutes, 19 seconds
116. Creating a Product for Your Service Business with Lisa Woodruff of Organize365
Ep. 116: Thinking about adding a product to your service business? In this episode, Jacqueline interviews Lisa Woodruff of Organize 365 all about her journey into becoming a Product Boss. Lisa added her product, the Sunday Basket, to her service-based business and gives us a behind-the-scenes look into the manufacturing and her learning lessons she's discovered along the way. It's a must-listen! Connect with Lisa: Lisa and Organize 365 on Instagram Organize 365 website Organize 365 Podcast Sunday Basket website Links mentioned: Episode 22: Don't Skip Your Mission, Vision and Values with Natalie Gingrich -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
10/17/2019 • 49 minutes, 47 seconds
115. Digital Strategy to Grow Your Emerging Brand with Stephen Carl of Needle Movement
Ep. 115: When it comes to Digital Strategy, there are so many questions: How can you make your website sell better than others? What is an entrepreneur's approach to Facebook ads, email marketing and brand messaging? What should small brands be doing right now for online marketing? Today we have Stephen Carl of Needle Movement on the podcast and he shares what he's seeing in digital strategy now and for the future. It's an episode not to be missed for emerging brands and product bosses. Connect with Stephen: Needle Movement website Links mentioned: Klaviyo Email Software -- Review The Product Boss Podcast on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
10/10/2019 • 49 minutes, 13 seconds
114. How One Mom Got Her Brand into Target with Kelly Barker of Prep Your Skin
Ep. 114: What does it look like to have your brand in Target stores? Today we have a special guest, Kelly Barker of Prep Your Skin and she shares with us what life looks like behind getting onto Target shelves. Prep Your Skin is "perfectly giftable beauty products at a modest price" in the clean beauty section. She took a leap of faith in 2013 and left her corporate career to become an entrepreneur. Kelly’s adventure as an entrepreneur has been painful yet full of joy, as she claims life is all about learning and growing in a positive environment. She is the mom to two children who have seen first-hand the ups and downs of starting a business from scratch. Connect with Kelly: Prep Your Skin website Prep Your Skin instagram -- Review The Product Boss Podcast on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
10/3/2019 • 46 minutes, 12 seconds
113. 3 Secrets to more Sales and Visibility (for more profit)
Ep. 113: In this bonus episode, we’re teaching YOU The 3 Secrets to Growing Your Product-Based Business Sales and Visibility for more profits. [DOORS OPEN - ONLY 2 MORE DAYS to enroll] This episode is brought to you by our signature program Multi-Stream Machine, where we help you 2x-4x your sales and increase your visibility faster in your product-based business. Go to www.multistreammachine.com right now and enroll now.
9/30/2019 • 34 minutes, 49 seconds
112. 5 Ways to Grow Your Product Business
Ep. 112: "How do I grow my business?" This is a question we get all the time from our product entrepreneurs. In this episode, we go over 5 ways to grow - and where to look for opportunities as you think about your business for the future. Did you hear? We are opening the doors to our signature course MultiStream Machine tomorrow (Sept 27th) - and it’s only open for 5 days! This is where we teach product based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it! -- Please review us on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
9/26/2019 • 45 minutes, 49 seconds
111. Quick Q & A (Holiday Prep Series)
Ep. 111: This episode was brought to you by our [FREE] Rock Your Holiday Promotions Challenge, where we help you create holiday offers/promotions that grab your customer’s attention and start to snowball your sales. This extra special 5-day [FREE] live training is coming to you September 23rd – 27th.TIME IS RUNNING OUT!! Sign up now! Here’s what we’ll cover: Day 1: Mark the most important Holiday Dates for every product-based business Day 2: Create Your Best Offers to take advantage of the holiday hype Day 3:Amplify the Holiday Mood and share it with the world Day 4:Pre-Schedule your holiday promotions ready to sell at the right time Day 5: Create a plan to boost your sales through the holidays beyond offering a discount. Videos get delivered straight to your inbox, and it’s absolutely FREE. TIME IS RUNNING OUT!! Grab your spot and sign up at www.rockyourholidaypromotions.com. You do not have to do this alone, let’s build this together. Links Mentioned: Lunch Squares
9/19/2019 • 34 minutes, 39 seconds
110. Your Holiday Presence - Where You're Showing Up to Sell (Holiday Prep Series)
Ep. 110: In this bonus episode, we chat about where you're showing up to sell. Don't know what promotions and offers to create for your customers? This episode was brought to you by our [FREE] Rock Your Holiday Promotions Challenge, where we help you create holiday offers/promotions that grab your customer’s attention and start to snowball your sales. This extra special 5-day [FREE] live training is coming to you September 23rd – 27th. Sign up now! Here’s what we’ll cover: Day 1: Mark the most important Holiday Dates for every product-based business Day 2: Create Your Best Offers to take advantage of the holiday hype Day 3:Amplify the Holiday Mood and share it with the world Day 4:Pre-Schedule your holiday promotions ready to sell at the right time Day 5: Create a plan to boost your sales through the holidays beyond offering a discount. Videos get delivered straight to your inbox, and it’s absolutely FREE. Grab your spot and sign up at www.rockyourholidaypromotions.com. You do not have to do this alone, let’s build this together. -- Review The Product Boss Podcast on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
9/16/2019 • 30 minutes, 55 seconds
109. Get Organized Before The Holiday Rush (Holiday Prep Series)
Ep. 109: In this episode, let's get organized for the holiday season! This Holiday Prep Series is tackling the behind-the-scenes preparation that needs to happen as you are working IN your business. However, it doesn't cover the front-facing offers and promotions that you'll need to create for a profitable holiday season. For that, we have created our [FREE] Rock Your Holiday Promotions Challenge, where we help you create holiday offers/promotions that grab your customer’s attention and start to snowball your sales. This extra special 5-day [FREE] live training is coming to you September 23rd – 27th. Sign up now! Here’s what we’ll cover: Day 1: Mark the most important Holiday Dates for every product-based business Day 2: Create Your Best Offers to take advantage of the holiday hype Day 3:Amplify the Holiday Mood and share it with the world Day 4:Pre-Schedule your holiday promotions ready to sell at the right time Day 5: Create a plan to boost your sales through the holidays beyond offering a discount. Videos get delivered straight to your inbox, and it’s absolutely FREE. Grab your spot and sign up at www.rockyourholidaypromotions.com. You do not have to do this alone, let’s build this together. -- Review The Product Boss Podcast on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
9/12/2019 • 26 minutes, 7 seconds
108. The Power of Starting with One Product with Divya Gugnani of Wander Beauty
Ep. 108: Today's guest is Divya Gugnani of Co-Founder of Wander Beauty. She shares with us her breadth of knowledge of starting a product business with one product and then expanding - surveying their customers every step of the way. We get to hear how she and her business partner and co-founder, Lindsay Ellingson, met and began their hustle into the clean beauty industry. Also how they began with one product that was named an Allure Beauty award winner and, more recently, how they were featured in FabFitFun subscription boxes. This episode is not to be missed. There are so many gems of knowledge in there - listen now! Wander Beauty website - use code "PRODUCTBOSS" for 20% off! Wander Beauty Instagram Divya Gugnani on Instagram -- Review The Product Boss Podcast on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
9/5/2019 • 44 minutes, 32 seconds
107. Key to Success #4: Be Consistently Good in Your Business Where It Matters Most
Episode 107: “Don't be great. Be consistently good.” -Eric Barker. We all know consistency is really imperative for success. But, where should you actually be putting in the consistent work to move your business forward the most? In this episode, we chat about the four areas of running your business where consistency matters most, so you can tap into this key to success #4. -- Please review The Product Boss Podcast on Apple Podcasts. We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
8/29/2019 • 26 minutes, 11 seconds
106. Key to Success #3: Become the CEO
Ep. 106: This is a 4-part mini-series. We'll be sharing Keys to Success that are necessary for any product entrepreneur or small business owner to create the life they want. Today is Key to Success #3: Become the CEO. What does it mean to be a CEO? What role do you actually play to become the CEO? In this episode, we go over what a Product Boss needs to know to understand and embrace as the role of CEO in their product-based business - and to become the CEO in your journey.--Join our masterminds/programs for product entrepreneurs. Spots are limited - we have a place for product business owners at every level:If you're in idea to Startup stage, check out The StartIf you have Product in hand and ready to sell (or just started selling), check out The BuildIf you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The ClimbIf you are multiple 6-figures to 7-figures, check out our peer mastermind The TopSpots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. --We'd love to connect with you on Instagram! Join us at @theproductbossGet into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
8/22/2019 • 36 minutes, 1 second
105. Key to Success #2: Success Begets Success
Ep. 105: This is a 4-part mini-series. We'll be sharing four philosophies or Keys to Success that we found to be at the core of entrepreneurial and business growth - we believe they are necessary for any product entrepreneur or small business owner to create the life they want, including you. Join us! And, we're excited to share them over the next 4 episodes. Today is Key to Success #2: Success Begets Success.--It's official: our programs have opened! We are NOW filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level.If you're in idea to Startup stage, check out The StartIf you have Product in hand and ready to sell (or just started selling), check out The BuildIf you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The ClimbIf you are multiple 6-figures to 7-figures, check out our peer mastermind The TopSpots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. --We'd love to connect with you on Instagram! Join us at @theproductbossGet into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
8/15/2019 • 35 minutes, 30 seconds
104. Problems and Solutions for Every Stage of Your Product-Based Business
Ep. 104: When we work with our clients, we often see the same struggles in every single stage of a product business. There are a few consistent struggles we share in this episode, along with the programs we would LOVE to help you along the way. We are quickly filling spots for The Product Boss Mastermind and Coached Groups. If you're in idea to Startup stage, check out The StartIf you have Product in hand and ready to sell (or just started selling), check out The BuildIf you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The ClimbIf you are multiple 6-figures to 7-figures, check out our peer mastermind The TopSpots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. Excited to hear from you!--We'd love to connect with you on Instagram! Join us at @theproductbossGet into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
8/12/2019 • 35 minutes, 44 seconds
103. Key to Success #1 for Business Growth
Ep. 103: This is a 4-part mini-series. We'll be sharing four philosophies or Keys to Success that we found to be at the core of entrepreneurial and business growth - we believe they are necessary for any product entrepreneur or small business owner to create the life they want, including you. Join us! And, we're excited to share them over the next 4 episodes. Today is Key to Success #1. -- It's official: our programs have opened! We are NOW filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level. If you're in idea to Startup stage, check out The Start If you have Product in hand and ready to sell (or just started selling), check out The Build If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
8/8/2019 • 32 minutes, 13 seconds
102. SWOT ANALYSIS: How to identify your business’s strengths, weaknesses, opportunities, and threats
Episode 102:Download the SWOT Analysis for Product freebie here. Have you ever done a SWOT Analysis on your business? It helps you focus on your strengths, minimize your threats, and take the greatest possible advantage of opportunities available to you. SWOT Analysis is a tried-and-true business method that's been around for over 50 years and, in this bonus episode, Jacqueline and Minna put their own spin to explain it to you in the most helpful and useful way for Product Bosses. It's official: our programs have opened! We are excited to be filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level.If you're in idea to Startup stage, check out The StartIf you have Product in hand and ready to sell (or just started selling), check out The BuildIf you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The ClimbIf you are multiple 6-figures to 7-figures, check out our peer mastermind The TopSpots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. --We'd love to connect with you on Instagram! Join us at @theproductbossGet into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
8/5/2019 • 27 minutes, 16 seconds
101. Remember That Once You Dreamed of Being Where You Are Now
Ep. 101: "Remember That Once You Dreamed of Being Where You Are Now" - this quote is from The Product Boss Instagram and we've received lots of comments, likes and engagement from it, so we wanted to dig deeper and have a fun conversation. What did you dream of for your life? Is it where you are now? In this episode, we reflect on our owns dreams, as kids, and where we are now. We also give you tips on how to "do the work" to reflect on our own dreams and check in with where you are now. It's so important to dream as an entrepreneur and equally important to reflect. Make sure to listen and hop onto our Instagram to let us know where you are now and your own reflections. We'd love to hear from you! -- It's official: our programs have opened! We are excited to be filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level. If you're in idea to Startup stage, check out The Start If you have Product in hand and ready to sell (or just started selling), check out The Build If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
8/1/2019 • 35 minutes, 21 seconds
100. You Can Have It All: The Four Burners Theory Re-Worked
Episode 100: Have you heard of The Four Burners Theory. It says that there's four areas of in everyone's life: family, friends, work, health, known as the four burners. And in order to be successful, you need to shut off one of those burners. And, in order to be really successful, you should shut off two. In this bonus episode, we re-work The Four Burners Theory because we believe you actually can have it all. We chat about turning this theory instead into what we call the "Circle of Life Theory", because we believe that in order to be successful we need to change it from the limiting beliefs of The Four Burners Theory of turning off burners to a decisive abundance of life and joy approach. You can have it all and we want to be right alongside with you when you do it. Let's get started! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
7/29/2019 • 25 minutes, 21 seconds
99. Starting at Zero: How 2 Women Gained 100k Followers Through IGTV and DMs with Amy and Kelly of Give Her Courage
Ep. 99: How did two women gain 100,000 followers on Instagram - in just a year? Through consistently and confidently delivering their mission and brand message (over and over again) through IGTV videos, Instastories and thousands of direct messages. In this episode, we have Amy and Kelly of Give Her Courage, a brand they built around lifting other strong women up and building a framework to equip the next generation of young girls with a mindset of confidence and collaboration. Their story is incredible and their hustle is real and relatable. We dive into influencers, brand ambassadors, content creation, product launching and community building. Listen now! Connect with Give Her Courage: Give Her Courage website Give Her Courage Instagram Links mentioned: Klaviyo Shopify -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
7/25/2019 • 45 minutes, 19 seconds
98. From Bootstrapping in her Kitchen to Being Backed by Bethenny Frankel with mom Joanna Parker of Yumble
Ep. 98: Today we have Joanna Parker, Founder of Yumble, a subscription-based box for healthy, fun, prepared meals for kids. How did Joanna go from bootstrapping in her kitchen to pitching on the Shark Tank stage on national television and getting backed by Bethenny Frankel to creating a multi-million dollar business, while still getting ready with her kids in the morning? It’s such a great episode about resourcefulness, determination and just plain mom smarts. You don’t want to miss it! Connect with Joanna at: Yumble website Yumble instagram -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
7/18/2019 • 50 minutes, 40 seconds
97. How to Stand Out to Create a Successful Brand with Tracy Matthews of Flourish & Thrive
Ep. 97: What does it take to stand out and create a successful brand that breaks through the competition? This week we have Tracy Matthews of Flourish & Thrive and Creatives Rule the World, who gives us some insight into the jewelry industry and what's she's seen from the brands that have stood the test of time and evolved by digging deeper into who their dream customer is and their reasons for buying. Connect with Tracy: Flourish & Thrive Academy website Thrive By Design Podcast Creatives Rule the World website -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
7/11/2019 • 50 minutes, 40 seconds
96. Our Shark Tank Experiences
Ep. 96: Ready for a FUN episode? Perfect for the Summer and your mid-year check in with us, it's a conversational episode where we chat about our Shark Tank experiences - YES, we both have made it video round in our individual product boss lives! Jacqueline also shares more of her dip into another reality TV show and we answer for you: should you apply to be on Shark Tank or other reality shows? Listen now! -- Sign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
7/4/2019 • 31 minutes, 32 seconds
95. Struggles and Tips for the Maker Business with Sue Monhait of Gift Biz Unwrapped
Ep. 95: In this episode, we welcome on Sue Monhait of Gift Biz Unwrapped to chat about some struggles and tips she's seen for the gifters, bakers, crafters and makers she's worked with. We chat about pricing, standing out, business mindset and more. Connect with Sue: GiftBiz Unwrapped website GiftBiz Unwrapped Instagram GiftBiz Unwrapped podcast -- Sign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
6/27/2019 • 37 minutes, 29 seconds
94. B2B Tradeshow Life with Katie Hunt of Proof to Product
Ep. 94: Ever wonder if a business to business tradeshow is right for your business? It's a fantastic way to get into wholesale, make connections and grow your product business. In this episode, we brought on Katie Hunt of Proof to Product to chat with us about B2B tradeshows and what that could look like for your business. Connect with Katie: Proof to Product website Proof to Product Instagram -- Check out our new course Multi-Stream Machine. Sign up to get notified when it opens again. We'd love to connect with you on Instagram! Join us at @theproductboss. See you over there! This episode was brought to you by The Product Boss Mastermind. You are not alone. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs just like you. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
6/20/2019 • 43 minutes, 4 seconds
93. The Right Questions To Ask When Approaching Manufacturers
Ep. 93: Knowing what questions to ask when approaching a manufacturer or contractor is an integral part of growing your product business into something you love - in the short-term and long-run. This episode is all about the fundamental questions in manufacturing. We break down the 8 important questions you should ask each manufacturer or contractor to make sure its the right one for you - when you're scaling your product and your business. We love this episode because it really is Product Boss 101 for all of our growing product bosses. Make sure you listen and share the episode! Links mentioned: Download the free PDF for this episode to have the questions in front of you as you approach each manufacturer. THANK YOU to everyone that bought our beta round of our course, Multi-Stream Machine. Sign up to get notified when it opens again. -- We'd love to connect with you on Instagram! Join us at @theproductboss. See you over there! This episode was brought to you by The Product Boss Mastermind. Get on the waiting list for when it opens here. We'd love to work with you! You are not alone. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs just like you. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
6/13/2019 • 32 minutes, 40 seconds
92. Scaling Handmade
Ep. 92: We often get questions from makers about how to scale their businesses. But, WAIT! Before, you decide to *not* listen to this episode because you aren't a handmade business, you definitely *should* listen to it! We go over seven ways to scale handmade and there are so many points that can be applied to help type of product business grow and scale, while still keeping your special touch. Links mentioned: Katana Happinest Designs -- We'd love to connect with you on Instagram! Join us at @theproductboss. See you over there! This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! You are not alone. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs just like you. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
6/6/2019 • 48 minutes, 12 seconds
91. Three Emails Every Product Biz Needs
Ep. 91: "What emails should I be sending my customers?" This is one of the most popular questions we get from our Product Bosses. In this episode, we go over the three types of emails you should have set up for your product business and examples of what you should have in each type of email for content: Links mentioned: Sign up to get notified when our course Multi-$tream Machine opens up again: www.theproductboss.com/more Klaviyo email service provider Sign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
5/30/2019 • 36 minutes, 52 seconds
90. Your Customer's Journey
Ep. 90: Know when your customer intends to buy. Sometimes, on specific platforms, your customer is simply there to discover brands and plan for their future purchases. They're not ready to buy. It's important for you to understand your customer's journey and how you can serve them on each platform to getting them closer to their wallet - or the "intent to buy" with smart strategy and a reinforcement of their buying decision. This episode breaks it down for you platform by platform. Download the two worksheets mentioned for this episode - https://www.theproductboss.com/customerjourney ** This episode was brought to you by our course, Multi-Stream Machine - only offered for a limited time at a beta price. Multi-Stream Machine shows you how to get on more platforms, increase your sales and grow your revenue. Go now to https://www.theproductboss.com/more and don't miss it! ** We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
5/23/2019 • 49 minutes, 7 seconds
89. Bonus: Multi-Stream Machine: More Platforms. More Sales. More Profit.
Ep. 89: For a limited pre-sale time of 7 days only, we are offering our new course: Multi-Stream Machine at a beta price. Check it out here: https://www.theproductboss.com/more. This is the exact framework and systems that Minna and Jacqueline have used to teach thousands of clients to 2x-4x their product businesses in months (not years). Multi-Stream Machine is an online course that shows you how to increase your sales and grow your revenue, fast, by creatively selling products on multiple platforms. This the lowest price it'll ever be offered for. Learn more at: https://www.theproductboss.com/more and don't miss it!
5/20/2019 • 12 minutes, 7 seconds
88. How to Work with the Time You Have with Amanda Boleyn of She Did It Her Way
Ep. 88: How do you grow your business with the time you have? How do you arrange your life to make the commitments to reach the money goals you need to make? Maybe you want to leave your corporate job for your side hustle? In this episode, Amanda Boleyn of She Did It Her Way shares with us so many great techniques to work within the constraints of time (that we all have) and how to shift your mindset to make the necessary scheduling and planning that goes into growing a business. Are you being financially proactive? She gives you points on what to consider and tips on how to get yourself to commit to the boundaries you need to set in order to reach your lifestyle goals. This is such a good episode and you'll feel like you want to take action - in the time you have. Connect with Amanda: She Did It Her Way Podcast She Did It Her Way Instagram This episode was brought to you by our *NEW* course Multi-Stream Machine: More Platforms. More Sales. More Profit. We are having a limited time pre-sale until May 24th for you to grab this course at the beta price. Check it out now: https://www.theproductboss.com/more - We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
5/16/2019 • 35 minutes, 31 seconds
87. Creating Your Summer Business Plan
How is your business going to run this Summer? Are you ramping up or slowing down? In this episode, we go over how to plan for your Summer months to make sure it fits with your schedule, life, revenue goals and overall business plan for your product growth.Links mentioned:Wave Babe Swimwear (Thanks for the review, Lindsay!)Ever AnchoredGet the free download of the worksheets: M's of Highly Effective Day and Revenue Goals here: https://www.theproductboss.com/effectiveday Ep.63: Planning 2019 Like a Product Boss Ep: 68: Plan Your Product Development Calendar for 2019 --We'd love to connect with you on Instagram! Follow us @theproductbossThis episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!--Minna's company Lil' LabelsJacqueline's company Designer Consulting Co-Op
5/9/2019 • 31 minutes, 13 seconds
86. Best (and Worst) Marketing Strategies for Your Personality Type with Brit Kolo
Ep. 86: What's the best marketing strategy for you that feels good with your personality? In this episode, we are joined with Brit Kolo, creator of Marketing Personalities, which provides reports for entrepreneurs who want to be matched up with their best and worst marketing strategies according to their Myers-Briggs personality type. It's a fun episode where we reveal our own personality types and marketing reports. Listen in! Let us help you find the marketing strategies for you that feel the best (and worst) and help you find success with ease. Get Your Marketing Report Here Not sure what your Personality Type is? Go to 16Personalities.com first to find out your Myers-Briggs type. Then, download your Marketing Report Here. Connect with Brit on Instagram -- This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
5/2/2019 • 52 minutes, 23 seconds
85. Take a Peek into Your Buyer's Behavior with Melina Palmer of The Brainy Business
Ep. 85: Nearly all buying decisions are made in the subconscious brain. And while it is very illogical, it's also predictable too - with the help of our guest, Melina Palmer. Melina is the founder of The Brainy Business and helps companies of all sizes to incorporate behavioral economics into their businesses to make them more “brain friendly” to increase conversions and ROI. We chat about website tips for conversion, the psychology of buying, along with consumer decision-making for small businesses. Connect with Melina: The Brainy Business website The Brainy Business Podcast The Brainy Business Instagram -- This episode was brought to by our 2:1 Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Sign up for the waiting list for The Product Boss Mastermind and you'll get notified of when it opens and if it's a good fit for your business. We'd love to work with you! Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
4/25/2019 • 40 minutes, 37 seconds
84. Bonus: 3 Simple Ways to Boost Your Product Sales
Ep: 84: How can you boost your product growth and sales? In this episode, we go over three ideas that are simple and effective to your bottom line. Sign up for the waiting list for The Product Boss Mastermind and you'll get notified of when it opens and if it's a good fit for your business. We'd love to work with you! -- This episode was brought to by our 2:1 Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
4/22/2019 • 16 minutes, 43 seconds
83. [on-air coaching] Clear Messaging on Instagram and Approaching Amazon with Makieda of SGT Hart's BBQ Sauce
Ep. 83: In this episode, we're so excited to have an on-air coaching call with Makieda Hart of SGT Hart's BBQ Sauce, where she shares the story of her family's BBQ sauce recipe and having brought her product to market (at time of recording only 9 months ago) in June 2018. In this episode, we venture into product strategy from Amazon to Instagram - the importance of simple engagement and brand messaging, as she moves into sharing her family's BBQ sauce with the world. SGT Hart's BBQ Sauce is a veteran-owned family business with a recipe created by Makieda's husband, Reno Hart (retired Army SGT), who created the recipe in 1998 at a gathering with some military friends and their families after running out of BBQ sauce on a Sunday in Germany. In this episode, we answer: how can Makieda more effectively tell the story of SGT Hart's BBQ Sauce to better engage her customers and grow her business? Connect with Makieda and SGT Hart's BBQ: SGT Hart’s BBQ Sauce on Amazon SGT Hart’s BBQ Sauce on Instagram SGT Hart’s BBQ Sauce on Facebook Links mentioned: Linktree Marketing Personality Test Simple Pin Podcast -- This episode was brought to by our 2:1 Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" Sign up for the waiting list for The Product Boss Mastermind. We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
4/18/2019 • 57 minutes, 43 seconds
82. Business Advice from the Co-Founder of a Multi-Million Dollar Product-Based Biz
Ep. 82: We were so completely inspired by from last week's episode and our time with Suzi Weiss-Fischmann, Co-Founder of OPI, that we wanted to share more of our personal thoughts and takeaways from our chat with Suzi and her book "I'm Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time." In this episode, we pull out key pieces of advice that we don't want you to miss as you're growing your own product-based business and creating the life you want. Links mentioned: Ep. 81: I'm Not Really a Waitress with Suzi Weiss-Fischmann, Co-Founder of OPI Buy Suzi's book on Amazon -- Sign up for the waiting list for The Product Boss Mastermind. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
4/11/2019 • 45 minutes, 18 seconds
81. I'm Not Really a Waitress with Suzi Weiss-Fischmann, Co-Founder of OPI
Ep. 81: This week’s podcast is HUGE! We have an amazing interview with Suzi Weiss-Fischmann, the Co-Founder of OPI, sharing how she took over the beauty industry one color at a time. Suzi just released her book, I'm Not Really a Waitress, and she shares her life’s journey from being a young girl in communist Hungary to redefining a segment of the beauty industry by staying focused on her customer’s needs and her ability to zig zag when opportunities take you off of the expected course. Grab her book here and listen along. Follow Suzi on Instagram Suzi's website **GIVEAWAY: We're giving away a copy of Suzi's book, enter on Instagram: https://www.instagram.com/p/Bvz_c5Sgb2N/ ** -- Sign up for the waiting list for The Product Boss Mastermind. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
4/4/2019 • 38 minutes, 32 seconds
80. Behind the Scenes of a Successful Kickstarter with Kelsey of Dorai Home
Ep. 80: We are thrilled to have one of our beloved Masterminders, Kelsey O'Callaghan, Co-Founder and CEO of Dorai Home, the “World’s Driest Bath Mat”. Kelsey shares how she launched a female focused product on Kickstarter and raised $69,388 with almost 800 backers! The tips and tricks she shares in this episode are eye-opening and inspirational. Kickstarter backers allowed for Dorai Home to produce their first round of production and get over 800 bath mats shipped to their new customers. But wait! Before you jump online and start to plan out your campaign, make sure you listen to this week’s episode so that you know what makes for a successful campaign and what doesn’t. Connect with Kelsey: Dorai Home Website Dorai Home Instagram "How to launch a female focused product on Kickstarter: the 10-step guide to win over women with your crowdfunding campaign" on the Dorai Home blog -- This episode was brought to you by the Product Powerhouse Summit we are so excited to be a part of. It's a 3-day virtual event with 26 speakers designed to help you build, grow and scale your product business - there will so many experts and product rockstars sharing their amazing journeys and best content. It's coming up in April 2019 and it's free. Sign up today. We'll see you in there! -- Sign up for the waiting list for The Product Boss Mastermind. We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
3/28/2019 • 52 minutes, 49 seconds
79. Bonus: A Chat with Abagail and Emylee of Boss Project about Product Powerhouse Summit
Ep. 79: This is a bonus episode - a fun conversation we had with Abagail and Emylee of Boss Project about the upcoming Product Powerhouse Summit they've created specifically for product business owners. We are so excited to be a part of it and excited for our Product Bosses to get SO MANY resources at your fingertips. It's a 3-day virtual event with 26 speakers designed to help you build, grow and scale your product business - there will so many experts and product rockstars sharing their amazing journeys and best content. It's coming up in April 2019 and it's free. Sign up today. We'll see you in there!
3/25/2019 • 46 minutes, 59 seconds
78. When You Get a Bad Review
Ep. 78: What do you do when you get a bad review? How do you *not* take it personally? This episode was recorded within a day of getting our very first bad review on The Product Boss podcast - when it feels the most personal. We talk about how we handle reviews in business and in life and how, as a business owner, its inevitable that you receive bad reviews and how you can handle those reviews with the good reviews. Should it actually impact you and your business - or should it not? Links mentioned: Wick + Bear Candles Instagram Door Jamm Instagram Product Powerhouse Summit- Get expertise from 26 speakers specifically for product businesses in this awesome virtual summit, including Jacqueline and Minna. It's FREE to sign up now. Light is the New Black by Rebecca Campbell -- Sign up for the waiting list for The Product Boss Mastermind. We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
3/21/2019 • 39 minutes, 1 second
77. 10 Hacks to Running Your Product Biz Like a Well-Oiled Machine
Ep. 77: Raise your hand if you could use some help running your product business better, stronger, easier and quicker. These are ten hacks we put together to help you run your product-based business like a well-oiled machine. Links mentioned: Download the freebie "10 Hacks to Running Your Product Biz Like a Well-Oiled Machine" that goes with this episode and get automatically added to our email list. Ep. 74: Where to Focus to Move Your Business Forward Ep. 68: Plan Your Product Development Calendar Ep. 63: Planning 2019 Like a Product Boss Product Powerhouse Summit by Boss Project - it's FREE; sign up! Sign up for the waiting list for our Mastermind. Workspacery The Knotted Wood Ashablooms MilkBliss Loom for video -- We'd love to connect with you on Instagram! @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
3/14/2019 • 59 minutes, 36 seconds
76. All Things Product with Zoë Scharf of Greetabl
Ep. 76: We are so excited to have Zoë Scharf of Greetabl on the podcast. They have a really unique business that put them in the position as a wholesale buyer, retail/e-commerce seller and “print on demand” business. It’s a combo of all things product - plus, her product is patented. In this episode, Zoë shares so many nuggets of how they utilize funnels, FB ads, wholesale buying, collaborations, consumer targeting and so much more as a product business of so many facets. Connect with Greetabl: Greetabl website Greetable Instagram -- We'd love to connect with you on Instagram! @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
3/7/2019 • 57 minutes, 13 seconds
75. [on-air coaching] Growth Opportunities with Vanessa of Taylor Made Polish
Business growth. It's a great "problem" to have, what are the opportunities you want to lean in to and move towards? In this episode, we welcome Vanessa Ungvarsky of Taylor Made Polish and Taylor Made Cosmetics for this on-air coaching call. We walk her through some ideas and opportunities that would help to grow her business in a simple, but BIG ways and help her find clarity in her multi-faceted business of custom cosmetics, in-person experiences and retail sales. Taylor Made Polish website Taylor Made Polish Instagram Taylor Made Cosmetics website Links mentioned: Ep. 70: Behind the Wholeside Side of Pura Vida with Jared Mehr Sparkle Hustle Grow -- We'd love to connect with you on Instagram! @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
2/28/2019 • 39 minutes, 14 seconds
74. Where to Focus to Move Your Business Forward
Where should you focus your time to move your business forward? In this episode we go over our Task Quadrant. It helps you differentiate between those high-impact, low effort items versus those low impact, high effort tasks that can distract you and waste your time and money. Download the Task Quadrant here: https://www.theproductboss.com/taskquadrant Spend the day with us Planning Like a Product Boss. Spots are limited. Sign up today at: www.theproductboss.com/planning. -- Connect with us on Instagram: @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
2/21/2019 • 41 minutes, 50 seconds
73. Adding New Products - Good Idea or Bad Idea For Your Business?
This is a really common question we get when we are working with Product Bosses: should I add more product to my business? This question creeps in from every stage from start-up to 5-figure to 6-figure and above. First of all, great question. Second, it is always really tempting for everyone. In this episode, we chat about three key areas that you, as a Product Boss, should consider before adding a product to your existing line. Walk through these three things and check (and verify) if adding a product is indeed right for you and your business. -- Connect with us on Instagram: @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- We know you have BIG goals. But, do you have an action plan? An Action Plan created with the help of actual product experts? That's where we come in. Spend the day with us Planning Like a Product Boss. It's a virtual planning day where we coach you to a Big 30-Day Goal, alongside fellow product business owners. We’ll help you break it down, work backwards, and identify real action items. We'll set clear success metrics to get you motivated and keep you unstuck The best part is: you walk away with a 30-Day Action Plan. Spots are limited. Sign up today at: www.theproductboss.com/planning. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
2/14/2019 • 36 minutes, 3 seconds
72. Speaking Your Brand for Your Product with Carol Cox
When you get down to the nitty gritty your product and your brand - what is your message? Are you "speaking your brand" when you show up in people’s Instagram feeds or email inbox? How does your product speak to them? In this episode, we are joined with Carol Cox of Speaking Your Brand. She is amazing at breaking down how to construct a brand message and making it connect (and memorable) for your customers, as well as investors and wholesale buyers. Connect with Carol: Carol's Podcast "Speaking Your Brand" Speaking Your Brand Website Carol Cox Instagram Carol Cox Twitter Carol's free download with this episode: https://www.speakingyourbrand.com/productboss -- Links mentioned: MilkBliss Support MilkBliss on Kickstarter Dorai Home Skylar Yoo Tropical Shores Popcorn Co. Books: Traction and Get a Grip -- Connect with us on Instagram: @theproductboss -- Spend the day with us Planning Like a Product Boss. It's a virtual day where Jacqueline and Minna coach you to a Big 30-Day Goal, alongside fellow product business owners. Walk away with a 30-Day Action Plan. Sign up today at: www.theproductboss.com/planning. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
2/7/2019 • 39 minutes, 46 seconds
71. Things We Learned from Meeting Amy Porterfield
Amy Porterfield was nothing short of brilliant when we met her at Mastermind Live in San Diego. We walked away so inspired by her clarity and her vulnerability. In this episode, we wanted to share with you the 3 things that Amy said she focuses on as the CEO of her business that has helped move it forward. We dig into those and give you tips on how to successfully approach them as a Product Boss. Links mentioned: Connect with Amy Porterfield on her website Mastermind Live by Kickass Masterminds Connect with us on Instagram: @theproductboss -- Sign up to get on our Mastermind waiting list. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
1/31/2019 • 45 minutes, 57 seconds
70. Behind the Wholesale Side of Pura Vida Bracelets with Jared Mehr
Pura Vida Bracelets. You've probably heard of them because they are HUGE. But, we all start at zero, right? Pura Vida went from zero stores to being in over 2000 stores worldwide. Jared Mehr takes us behind the wholesale side of Pura Vida, but also lets us in on their product development, branding, tradeshows, relationship building, social good and SO MUCH MORE. There are so many gems in this episode, it's one of our favorites. An amazing story about college students that ended up starting a company together and how they're literally changing the world and creating the brand into exactly what they want it to be. It's a must listen. Find Pura Vida Bracelets: Pura Vida Bracelets website Pura Vida Bracelets Store Locator Pura Vida Bracelets Instagram Links mentioned: Blew Candle Co. Instagram Blew Candle Co. Etsy Follow us on Instagram: @theproductboss -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. Or sign up to get on our Mastermind waiting list. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
1/24/2019 • 59 minutes, 46 seconds
69. Happy 1-Year Anniversary to The Product Boss Podcast
Happy Anniversary, Product Bosses! In this episode, we celebrate our one-year mark for The Product Boss podcast. We've come so far in just one amazing year. We also invited on three other product entrepreneurs who we've connected with along this amazing journey. Where were they then? And where are they now? Links mentioned: Subscription Boss series PhotoWeights Leisure Lane instagram Leisure Lane website Pop It When She Pops instagram Pop It When She Pops website With Love Studio instagram With Love Studio website -- The Product Boss Instagram: @theproductboss - Follow us! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
1/17/2019 • 52 minutes, 14 seconds
68. Plan Your Product Development Calendar for 2019
New products. They are the siren call for many product entrepreneurs. But, do you know when you should develop your new products for your business? In this episode, Jacqueline and Minna help you break this yearly task to build your business product development calendar together. Links mentioned: The Product Boss Instagram: @theproductboss - Follow us! With Love Studio Instagram Creating Carmichael Instagram Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
1/10/2019 • 54 minutes
67. You’re Not Alone - Reset Your Mindset with Natalie Eckdahl of BizChix
In this special episode, we are joined with Natalie Eckdahl. Natalie is our mentor, friend, encourager, leader - so many things. Natalie Eckdahl is a business strategist and high performance coach that helps women across the globe build, grow, and scale their businesses. She is also the mom of 3 kiddos. And she’s actually worked with both of us directly in each our businesses. She's the founder of the BizChix community and host of the BizChix Podcast. Natalie has just come out with a new book, RESET Your Mindset and it really helps entrepreneurs tackle those mindset struggles that come with building your business. Connect with Natalie: Natalie/BizChix Podcast on Instagram BizChix Website Purchase RESET Your Mindset on Amazon Special access to interviews (including Jacqueline's) and other resources for RESET Your Mindset: Silence Your Inner Mean Girl by Natalie Eckdahl Links mentioned: BizChix Podcast, Episode #333: Rapidly Scaling a Product Business with Minna Khounlo-Sithep Rising Strong by Brené Brown -- Follow us on Instagram: @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
1/3/2019 • 57 minutes, 53 seconds
66. January Marketing Ideas for Product Businesses
How are you delivering your marketing for January content? Need some inspiration? In this episode, Jacqueline and Minna give you some ideas and themes to pull from to build relevant content and to make more sales. Links mentioned: Asha Blooms Ep. 64: What a Product-Based Mastermind is Like -- Follow us on Instagram: @theproductboss -- Join our Mastermind for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
12/27/2018 • 34 minutes, 11 seconds
65. Clockwork for Product Bosses with author Mike Michalowicz
Mike Michalowicz is the entrepreneur behind three multimillion dollar companies, is a key note speaker, and the author of what we call the entrepreneur's financial bible Profit First, along with Surge, The Pumpkin Plan, The Toilet Paper Entrepreneur, and now his newest book Clockwork! Jacqueline and Minna chat with Mike about his new book Clockwork: Design Your Business to Run Itself and the four D's of running your business like clockwork, along with the QBR (queen B role) and his past experience in the product business world. Connect with Mike: Mike Michalowicz website Mike Michalowicz Instagram The Profit First Podcast Watch the YouTube recording of this video. Note: the YouTube video is explicit and not edited. https://youtu.be/NEF4MHgU7ME Links mentioned: Loom The Goal by Eliyahu M. Goldratt -- Follow us on Instagram: @theproductboss -- Join our Mastermind for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
12/20/2018 • 55 minutes, 48 seconds
64. What A Product Biz Mastermind is Like - 3 Hot Seats for You
In this special episode, Jacqueline and Minna show you what it's like to be in a product-based mastermind by coaching three hot seats, as they would in their Mastermind. Jacqueline asked for volunteers on a FB Live and these three amazing ladies agreed to be in hot seats for their businesses; one in start-up, one in 5-figure, one in 6-figure. CardSnob Instagram CardSnob Website Deneen Warmington Instagram Deneen Warmington Website Rustic Grace Instagram Rustic Grace Website -- Download the Ideal Client Avatar Workbook mentioned: https://www.theproductboss.com/idealcustomer Follow us on Instagram: @theproductboss -- Join our Mastermind for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
12/13/2018 • 1 hour, 4 minutes, 46 seconds
63. Planning 2019 Like a Product Boss
In this episode, Jacqueline and Minna teach you how to plan 2019 like a Product Boss by going over two of their favorite topics: the M's of a highly effective day and planning your revenue goals. Get the free download of these two worksheets here: https://www.theproductboss.com/effectiveday Follow us on Instagram: @theproductboss -- This episode was brought to by our Mastermind. We have THREE groups now: Start-Up, 5-Figure and 6+Figure. Join other amazing product entrepreneurs for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
12/6/2018 • 35 minutes, 40 seconds
62. BONUS: Ask Us Anything: More Product-Based Questions (Part 2)
We're back with more questions from our amazing listeners! In this Part 2 episode of "Ask Us Anything", Jacqueline and Minna answer questions about being a product business owner, private labeling, rebranding, sweet tooth cravings, profit margins, new product launches and premium brand positioning. Businesses mentioned: Christopher-Marie Hair Care Therapy Ice Cream and Coffee Bar Mother Snacker Curated Dessert Gift Box The Scholarship Shark Everyday Explorers Co. Navy Jane Plus Size Clothing Links mentioned: Aliexpress Alibaba Follow us on Instagram: @theproductboss -- This episode was brought to by our Mastermind. We have THREE groups now: Start-Up, 5-Figure and 6+Figure. Join other amazing product entrepreneurs for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
11/30/2018 • 50 minutes, 44 seconds
61. Ask Us Anything: Questions Answered for Product Entrepreneurs (Part 1)
You (our amazing listeners) gave us such great questions! In this "Ask Us Anything" episodes, Jacqueline and Minna answer questions about and SEO strategy, first year of business, time management, multiple businesses, biz success (hard work, mindset, routines), side hustle to full-time and more. Also, join us for Part 2, which airs tomorrow (Friday) with more questions for Product Bosses. Businesses Mentioned: Free the Mother Creating Carmichael MilkBliss Asha Blooms Dorai Home Links Mentioned: SEO Manager Echo Dot The Five Minute Journal The Four Agreements Deck The Universe Has Your Back Deck Follow us on Instagram: @theproductboss -- This episode was brought to by our Mastermind. We have THREE groups now: Start-Up, 5-Figure and 6+Figure. Join other amazing product entrepreneurs for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
11/29/2018 • 55 minutes, 20 seconds
60. BONUS: Characteristics of Great Masterminders
What characteristics do we see repeatedly in our most successful masterminders and clients? In this episode, Jacqueline and Minna talk about what traits these clients have that set them apart from the pack of entrepreneurs. -- This episode was brought to by our Mastermind. This mastermind was made for product business owners - with coaching from two experts (Jacqueline and Minna) who can help you grow your revenue and expand your visibility. All alongside other amazing product entrepreneurs for support, shortcuts and real connection. You should join us. Go to www.theproductboss.com/mastermind for more information and to save your spot with a deposit. ** Black Friday Offer: Sign up by Nov. 26, 2018 and get a free 30-min Strategy Session with Jacqueline and Minna. Value $297. **
11/23/2018 • 24 minutes, 2 seconds
59. All Things Gratitude - How We Attempt Gratefulness in Our Lives
Happy Thankgiving! We are so grateful for YOU! In this episode, Jacqueline and Minna chat about gratitude - how they practice it and things they are grateful for in 2018. Links mentioned: BixChix Podcast Stacking Your Team Podcast The Five Minute Journal The Knotted Wood Follow us on Instagram: @theproductboss -- This episode was brought to by our Mastermind. This mastermind was made for product business owners - with coaching from two experts (Jacqueline and Minna) who can help you grow your revenue and expand your visibility. We have THREE groups now: Start-Up, 5-Figure and 6+Figure. Join other amazing product entrepreneurs for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information and to save your spot with a deposit. ** Black Friday Offer: Sign up by Nov. 26, 2018 and get a free 30-min Strategy Session with Jacqueline and Minna. Value $297. ** Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
11/22/2018 • 33 minutes, 13 seconds
58. 7 Actionable Instagram Tips for Product Businesses
After episode 56 with Instagram expert Tyler J. McCall, Jacqueline and Minna were inspired to dig even deeper to help product business owners make the most out of their time spent on Instagram with these seven tips you can put into action immediately. Links mentioned: Asha Blooms MilkBliss With Love Studios Shop Compliment Follow us on Instagram: @theproductboss -- This episode was brought to by our Mastermind. This mastermind was made for product business owners - with coaching from two experts (Jacqueline and Minna) who can help you grow your revenue and expand your visibility. All alongside other amazing product entrepreneurs for support, shortcuts and real connection. You should join us. Go to www.theproductboss.com/mastermind for more information and to save your spot with a deposit. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
11/15/2018 • 58 minutes, 15 seconds
57. BONUS: Our Early Black Friday Deal for our Mastermind
Our 2019 Mastermind is now OPEN at www.theproductboss.com/mastermind. Spots are limited! Hold your spot with a deposit.
11/14/2018 • 8 minutes, 24 seconds
56. How to Be Engaging on Instagram with Tyler J. McCall
Tyler J. McCall is one of our favorite people to watch on Instagram. He's authentic, engaging, fun - and an Instagram expert and strategist for entrepreneurs. Tyler digs into Instagram for product businesses and how to pull people into your brand - he makes it easy and honest. You don't want to miss this interview. Connect with Tyler: Tyler J. McCall Instagram Tyler J. McCall website Follow us on Instagram: @theproductboss YouTube video of this episode: https://youtu.be/G8UUsX0e_qs -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
11/8/2018 • 53 minutes, 40 seconds
55. Five Common Mistakes of Product Business Owners
What are the 5 most common mistakes we see from product-based business owners we work with? In this episodes, Jacqueline and Minna go over these 5 main struggles they see over and over again and how you can avoid being stuck there. Links mentioned: Crooked Cactus CBD Shop Compliment Follow us on Instagram: @theproductboss YouTube video of this episode: https://youtu.be/Hq5yhQbRRMM -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
11/1/2018 • 50 minutes, 32 seconds
54. BONUS: Tips for Cold Calling and Asking for the Sale
Selling is hard for lots of product bosses. In this episode, Jacqueline and Minna talk about 3 tips to help you ask for the sale - in making sales cold calls and product biz life. Links mentioned: Nikki Rausch, Your Sales Maven Follow us on Instagram: @theproductboss -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
10/26/2018 • 26 minutes, 58 seconds
53. Demystifying Amazon - a Chat with Fellow Amazon Expert Kathleen Kobel
In this episode, Minna is joined with Kathleen Kobel of Kobel Consulting. These two Amazon experts chat it out and demystify Amazon for the product bosses who find it a huge mystery to sell on Amazon. Here's where sign up for an Amazon seller account. You can do it! Connect with Kathleen: Kobel Consulting Masters of Marketplace -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on Instagram: @theproductboss -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
10/25/2018 • 45 minutes, 46 seconds
52. Holiday Visibility and Sales
The holidays are approaching fast! In this episode, Jacqueline and Minna give you some great tips for increasing your visibility and, ultimately, your sales, for this very important Q4 for product-based business owners. **Correction: If Alexa is having a hard time playing our podcast, try "Alexa, play podcast: The Product Boss Podcast" and she's less confused. Links mentioned: Navy Jane Plus Size Clothing MilkBliss Lactation Cookies and Overnight Oats -- Behind-the-scenes YouTube recording of this episode: https://youtu.be/8PiFBvXwRbY This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on Instagram: @theproductboss -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
10/18/2018 • 54 minutes, 57 seconds
51. Re-Creating Your Business & Life: Jawn McQuade of Pins and Paper
We, at The Product Boss, have officially dubbed Jawn McQuade the most interesting millennial alive. We knew immediately when we met him at the Sourcing at Magic tradeshow, we wanted Jawn on the podcast. Not kidding, he is not only hilarious, but his story is unexpected - and full of lessons. Jawn opens up about his entrepreneurial journey, including co-founding a hugely successful company, getting investors, mentoring under Gary Vaynerchuk, taking a extended trip to Asia and returning to create a new business that now fits his life goals better: a start-up called Pins and Paper. Pins and Paper website Pins and Paper instagram Pins and Paper Facebook Other Links mentioned: Kids Sports Tees (by BadMammaJamma) Five Little Elephants Herbin Alchemy -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. In the southern California area? We have a LIVE mastermind on November 4, 2018 - work with us in person! Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
10/11/2018 • 1 hour, 14 minutes, 8 seconds
50. Hiring Your Virtual Team
Need some help in your product biz? We are so lucky as entrepreneurs that we can build our teams with online experts and services that can help support and move our businesses forward in huge ways. In this episode, Jacqueline and Minna chat about who’ve they’ve hired and some tips for managing and structuring your hiring plan. Links mentioned: GenM Hiring Millennials ( Amazon Kindle) Books Mentioned for Hiring - on Amazon: www.amazon.com/shop/theproductboss ShipBob Fiverr Hashtag Legal Upwork Designer Consulting Coop Hero Video by Creative Pencil Studio Dubsado RightNow Chrome Extension Klaviyo Tailwind Onlypult -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. In the southern California area? We have a LIVE mastermind on November 4, 2018 - work with us in person! Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
10/4/2018 • 59 minutes, 16 seconds
49. Cheap and Easy - Using Package Inserts to Build Brand Loyalty
They're simple. They're cheap. They're easy. Jacqueline and Minna are chatting about package inserts and the creative ways you can use them to build brand loyalty and customer experience. Links mentioned: MilkBliss MotherSnacker With Love Studio Skylar Yoo Overnight Prints -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
9/27/2018 • 43 minutes, 59 seconds
48. Luck and Hard Work with Ashley of The Bee & The Fox
[success story] In this episode, Jacqueline and Minna interview Ashley Jennett of The Bee & The Fox about her very successful, unique brand and her journey as an entrepreneur. About the company: The Bee & the Fox has carved out its own unique corner in the crowded world of t-shirts. Our shirts aren't just about fit and feel and fashion; they're about reconnecting to a simpler time, a time before cell phones and apps and all those things that interrupt family time. The Bee & The Fox Instagram The Bee & The Fox Facebook -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
9/20/2018 • 46 minutes, 10 seconds
47. BONUS: How Do YOU Approach Processes and Problem-Solving?
Join us for the Profitable Processes Virtual Summit, all about the Operations side of business – what are the pieces on the “back-end” that businesses often miss or learn the hard way? What are the processes you should develop in your business to increase profitability? Most importantly: how should you approach this? Is this something you should hire out? To answer this questions, Jacqueline and Minna suggest taking the Kolbe assessment - it "identifies the natural way that people take action. Left to our own choice, each of us has an instinctive way of problem solving." Jacqueline and Minna share their Kolbe results and how they each approach problem-solving - and how know that that helps them when they work together. Links mentioned: Profitable Processes Virtual Summit (Sept 17 - 20, 2018) Kolbe -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
9/14/2018 • 40 minutes, 12 seconds
46. Mistakes Are Just Data - We Share Our Failures
Here's the thing: mistakes can sting and hurt - financially and emotionally. In this episode, Jacqueline and Minna chat about their mistakes and how looking at mistakes as "data" can help you push past them and into progress for your business. Links mentioned: Production Inspection Checklist Example -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
9/13/2018 • 48 minutes, 10 seconds
45. Upping Your Social Currency
Word of mouth has changed - it's all about social currency these days. Is your brand gaining social currency? Jacqueline and Minna go over some tips for upping your brand's social currency and getting more word of mouth sales. Links mentioned from our Amazon Shop: Ice Roller TOMS The Givings Keys -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
9/5/2018 • 51 minutes, 30 seconds
44. A Deep Dive into Each of Our Money Mindsets
Jacqueline and Minna share each of their money mindsets and how they are similar and different - and how their mindsets about money (and making money) stem from how each of them grew up. Everyone (including you) has their own relationship with money. This episode will help to take a deep dive into what and how you think about money, Product Bosses. -- This episode was brought to you by our mastermind: www.theproductboss.com/mastermind. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Don't forget to review us on iTunes! (THANK YOU if you already did!)
8/30/2018 • 41 minutes, 38 seconds
43. Getting Back to Business Life in September
Have you heard #septemberisthenewjanuary, so Happy New Year to you, Product Bosses! Kids are excited about getting back to school, but we're excited getting back to business and into a happy workmode. What's ahead for you for your business in this "new year"? How do you fill your business pipeline? Jacqueline and Minna chat about how their schedules change in September and how they adjust their goals and business life. -- This episode was brought to by our new mastermind program Holiday to Halo. The power of Q4 and Q1 can be magical for product-based businesses. You have to join us! Go to theproductboss.com/mastermind for more info. Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
8/23/2018 • 34 minutes, 7 seconds
42. Taking Action Success Story: Taiya Thompson of School Supply Shopper and Crooked Cactus CBD
Jacqueline and Minna chat with Taiya Thompson about her success story she posted in The Product Boss Facebook Group about how she had an idea for School Supply Shopper and, in only a month, made it happen - fueled with inspiration from the Subscription Boss series and some very quick action. Jacqueline and Minna also give Taiya some strategy and guidance on how to grow School Supply Shopper even further, along with how to expand on her current business Crooked Cactus CBD. School Supply Shopper website Crooked Cactus Shop Website Crooked Cactus Facebook page -- Hey, Product Bosses! Only 2 spots left in the Holiday to Halo mastermind starting in September 2018. Get more info! -- Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
8/16/2018 • 52 minutes, 41 seconds
41. Holiday Prep with Danielle Spurge of Merriweather Council
In this episode, Jacqueline and Minna interview Danielle Spurge of The Merriweather Council about some tips and tools for the upcoming 2018 Holiday season. We all agree - start NOW and get prepared to ensure success. Danielle is an expert at helping makers bring their product to market. Connect with Danielle: The Merriweather Council website The Merriweather Council Podcast Danielle and Merriweather Council on Instagram Summer unSLUMP Guide -- This episode was brought to you by our mastermind Holiday to Halo to tackle big goals in Q4 and Q1 - take your business to a whole new level, along with fellow product entrepreneurs and two product expert coaches. More info here.
8/9/2018 • 44 minutes, 9 seconds
40. Top 10 Transformations
In this episode, Jacqueline and Minna chat about the Top 10 Transformations they've seen from their clients and masterminders. -- Join our mastermind Holiday to Halo to tackle big goals in Q4 and Q1. Spots limited and this opportunity to uplevel your product business closes soon. See more info here.
8/2/2018 • 57 minutes, 27 seconds
39. BONUS: Working in our C-Y-C-L-E Framework
Do you work in cycles? As an entrepreneur, it's a great way to focus on yours goals ... then, repeat, to attain even bigger goals in the next cycle. In this episode, Jacqueline and Minna talk about their 5-week cycle framework they created for their masterminders to set, focus and achieve their goals based on a cycle and the acronym C-Y-C-L-E to make it really easy and actionable. -- This episode was brought to by our mastermind program Holiday to Halo. Q4 and Q1 are the most important quarters for a product-based business. Catapult your sales and business with us! Go to theproductboss.com/mastermind for more info. Books and business products we recommend on Amazon:www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow The Product Boss on Instagram and peak in on our behind-the-scenes on our daily instastories.
7/27/2018 • 28 minutes, 6 seconds
38. Get Creative with Instagram with Ashley Hearon-Smith
In this 'Just Jacq' episode, Jacqueline interviews Ashley Hearon-Smith of Hudson County 60 about her new creative endeavor she's tackling with Instagram through 60-second videos. The big idea here: get creative with how you tell your stories - it will set you apart. Here's what we mean: think about a platform, like Instagram, and what it will allow you to do (in this case, video shorts.) Then, think of something different that you could try. Ashley is brilliant and combined her strengths and acting/producing background with how to showcase her new business and brand. Connect with Ashley here: Hudson County 60 Instagram Hudson County 60 website -- This episode was brought to by our mastermind program Holiday to Halo. Q4 and Q1 are the most important quarters for a product-based business. Catapult your sales and business with us! Go to theproductboss.com/mastermind for more info. Books and business products we recommend on Amazon:www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow The Product Boss on Instagram and peak in on our behind-the-scenes on our daily instastories.
7/26/2018 • 36 minutes, 59 seconds
37. BONUS: Lessons from 3 Years of Business
In this bonus Friday episode, Jacqueline chats with Minna about the 3rd birthday of her product-based business Lil' Labels. What has she learned? What are some upcoming goals? Listen in on this fun episode just talking out some lessons in 3 years of business. Lil' Labels on Amazon Lil' Labels Facebook Lil' Labels Instagram -- This episode was brought to by our mastermind program Holiday to Halo. Q4 and Q1 are the most important quarters for product-based businesses. Join us to grow and scale! Go to theproductboss.com/mastermind for more info. Books and business products we recommend on Amazon:www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow The Product Boss on Instagram and peak in on our behind-the-scenes on our daily instastories.
7/20/2018 • 31 minutes, 21 seconds
36. [On-Air Coaching Call] Where To Focus with Systems by Susie
In this episode, Jacqueline and Minna are joined by Susie Salinas of Systems by Susie for an on-air coaching call. They chat about her struggles with what to focus on as she is transitioning her business and feeling pulled by both product and service growth. Connect with Susie here: Systems by Susie Facebook Systems by Susie Instagram Systems by Susie website In the episode, we mention Susie's beautiful office space. Check it out here on our Instagram. Follow us and catch our behind the scenes in our daily instastories. -- This episode was brought to by our mastermind program Holiday to Halo. Q4 and Q1 are the most important quarters for product-based businesses. Join us to help you with sales, scaling and accountability. Go to theproductboss.com/mastermind for more info. Books and business products we recommend on Amazon:www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
7/19/2018 • 1 hour, 9 minutes, 57 seconds
35. Let's Find Your Competitive Advantage
In this episode, Jacqueline and Minna chat about how to get a competitive advantage that can help you stand out from your competitors. It's not easy when you're just relying on only your products' features - we help you think about how you can go beyond that in this episode. Links mentioned: Katherena | Peta-approved bags -- This episode was brought to by our mastermind program Holiday to Halo. Q4 and Q1 are the most important quarters for product-based businesses. Join us to help you with sales, scaling and accountability. Go to theproductboss.com/mastermind for more info. Books and business products we recommend on Amazon:www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
7/12/2018 • 1 hour, 29 seconds
34. E-Commerce Side Hustle with Kevin Sanderson
In this Minna-sode, Minna interviews Kevin Sanderson, a successful e-commerce seller and friend she met at Sellers Summit. He chats about his strategy, holiday tactics and hiring a VA - for his product-based business of kitchen giftable items for his "5-9pm" job. Links mentioned: onlinejobs.ph Connect with Kevin on his YouTube channel: Maximizing Ecommerce -- This episode was brought to by our mastermind program Holiday to Halo. The power of Q4 and Q1 can be magical for product-based businesses for scaling and sales. Join us in this mega-growth opportunity! Go to theproductboss.com/mastermind for more info. Books and business products we recommend on Amazon:www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
7/5/2018 • 46 minutes, 19 seconds
33. Behind-the-Scenes: Minna's NEW Product Biz: Oasis Soap Co.
In this episode, Jacqueline and Minna chat about some big news! Minna just launched a NEW product business and they take a look behind-the-scenes. She has created Oasis Soap Co., which are charcoal soap bars. They brainstorm some initial launching ideas and talk through some struggles in this very early stage of her new endeavor. (A follow-up episode to come in the future to see how her journey progresses.) Purchase a charcoal soap bar on Oasis Soap Co.'s website /Amazon and be sure to let us know if you do! Follow Oasis Soap Co. on Instagram. -- This episode was brought to by our mastermind program Holiday to Halo. The power of Q4 and Q1 can be magical for product-based businesses for scaling and sales. Join us in this mega-growth opportunity! Go to theproductboss.com/mastermind for more info. Books and business products we recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
6/28/2018 • 37 minutes, 40 seconds
32. Half-Year Push: Holiday to Halo Mastermind
In this episode, Jacqueline and Minna chat about what you should be thinking about NOW for your product-based business in what we're calling the Half-Year Push ... which leads into our new group coaching/mastermind program and how we can help you set your business up for more revenue and better thinking for Q4 and Q1. -- This episode was brought to by our new mastermind program Holiday to Halo. We’ll be focusing on leveraging the power of the holiday season and the halo sales for Q1 to boost the growth of your business. Join us! Go to theproductboss.com/mastermind for more info. --- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
6/21/2018 • 1 hour, 2 minutes, 46 seconds
31. [Roundtable Discussion] What's Your Video Strategy?
In today's episode, we have two special guests in a Roundtable Discussion to share their video strategy for their product-based businesses, along with Jacqueline and Minna: Natalie of Totally Dazzled Totally Dazzled YouTube Totally Dazzled Facebook and Veronica of Vintage Meet Modern Vintage Meet Modern Styling Society FB Group Vintage Meet Modern Facebook Vintage Meet Modern Instagram -- Links mentioned: Switcher Studio Onlypult InShot video app Purchase Lazy Arm iphone holder for taking videos on Amazon. Refersion — This video mini-series was brought to you by Creative Pencil Studio, a boutique stop-motion animation studio which brings your products to life in animated hero videos, product feature videos and demonstration videos. Check out Creative Pencil Studio's (truly amazing) Video Portfolio here: https://vimeo.com/creativepencilstudio Creative Pencil Studio specializes in Stop Motion video and packages range from $500 - $1500+. Download the Creative Pencil freebies here to learn more (auto-download.) -- Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.
6/14/2018 • 1 hour, 6 minutes, 9 seconds
30. Leveraging Video With Product Animation (NOT Being the Face of Your Brand) with Creative Pencil Studio
In this episode, Jacqueline and Minna interview Avanti of Creative Pencil Studio and she digs into how to leverage video as a branding tool for your business. This is a strategy all about featuring your products and features and NOT being the face of your brand. We chat about stop motion video and the process Creative Pencil Studio takes you through to ensure you get the most bang from your buck in your video investment. Avanti walks Minna through the process to get the inspiration flowing and to introduce you to the different options for your budget. Video is SO important and cannot be ignored, but intention is key. In this video mini-series, brought to you by Creative Pencil Studio, we look at the different video strategy approaches for physical product businesses to help you think about what video plan is right for you and your business growth. -- Download the Creative Pencil freebies here to learn more (auto-download.) Check out Avanti's (truly amazing) Video Portfolio here: https://vimeo.com/creativepencilstudio Creative Pencil Studio specializes in Stop Motion video and packages range from $500 - $1500+. -- Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.
6/7/2018 • 1 hour, 14 minutes, 11 seconds
29. How to Approach Live Video with Ease with Tiffany Lee Bymaster aka Coach Glitter
This week, we have a very special episode with Live video guru Tiffany Lee Bymaster, also known as Coach Glitter and she walks us through how to create content for your live videos that will make your audience get to know, LOVE and trust you faster to increase the profitability of your product-based business. NOTE: We're jumping on-board this video train with you! Jacqueline and Minna record this podcast episode LIVE on Facebook and this episode is the audio pulled from there. Because here's the thing: we're putting ourselves out there too - with you. And, video is SO important and cannot be ignored, but intention is key. In this video mini-series, brought to you by Creative Pencil Studio, we look at the different video strategy approaches for physical product businesses to help you think about what video plan is right for you and your business growth. Connect with Tiffany Lee Bymaster aka Coach Glitter: Website: http://coachglitter.com/ Instagram: https://www.instagram.com/coachglitter/ Facebook: https://www.facebook.com/coachglitter1 -- This episode was brought to you by Creative Pencil Studio. Download the Creative Pencil freebies here to learn more (auto-download.) This week's episode with Coach Glitter is all about being the face of your brand in your live videos and connecting with your audience. Next week, we chat with Creative Pencil Studio if you are NOT the face of your brand and what strategies could work, so stay tuned! -- Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.
5/31/2018 • 51 minutes, 49 seconds
SUBSCRIPTION BOSS #6: Know your Costs and Margins
In this episode of Friday bonus episode of Subscription Boss, Jacqueline and Minna go over numbers! They chat about the line items that need to be accounted for in creating a subscription box that is profitable and sustainable, because it should definitely be both! Links mentioned: Cubic Shipping with USPS Sparkle Hustle Grow PakFactory Hotcards OvernightPrints ShipMonk This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy - join the FREE 2-week trial!
5/25/2018 • 1 hour, 5 minutes, 16 seconds
28. [On-Air Coaching Call] Sales Strategy for Navy Jane
In this on-air coaching call episode, Jacqueline and Minna help Lauren Kopal of Navy Jane to figure out her next step in her sales strategy for her plus-size clothing line. Connect with Lauren at the: Navy Jane website Navy Jane on Instagram Navy Jane on Facebook Navy Jane on Twitter Links mentioned: Skylar Yoo Get on the waiting list for our NEW group coaching program at www.theproductboss.com/mastermind. -- This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy Don't forget to give us a review on iTunes. xo, Jacqueline and Minna
5/24/2018 • 1 hour, 2 minutes, 3 seconds
SUBSCRIPTION BOSS #5: Sourcing Secrets
In this Friday bonus episode of Subscription Boss, Jacqueline and Minna reveal some sourcing secrets for subscription box owners - lots of tips, tactics and resources, so be sure to take notes. Links mentioned: IndigoFair Hubba FashionGo Etsy Wholesale Ebay Alibaba AliExpress National Stationary Show Gift Shop Mag Tradeshow listings Las Vegas Market Great Rep Tradeshow listings Ep 19: Interview with Julie Ball of Sparkle Hustle Grow Subscription Box -- This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on your free 2-week trial at: www.theproductboss.com/cratejoy Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. xo, Don't forget to review us on iTunes!
5/18/2018 • 1 hour, 6 minutes, 45 seconds
27. Conference Reflections: SBHE Live and Sellers Summit
In this episode, Jacqueline and Minna reflect on some takeaways from the latest conferences they attended: She's Building Her Empire Live (SBHE Live) and Sellers Summit. Links/people mentioned: Jen Casey, Sales Expert Coach Glitter - Tiffany Lee Bymaster, Video + Branding Expert Kathrin Zenkina - Manifestation Babe Rachel Ngom - Pinterest Expert BizChix Live- meet us there! -- This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on your free 2-week trial at: www.theproductboss.com/cratejoy Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. xo, Don't forget to review us on iTunes!
5/17/2018 • 39 minutes, 31 seconds
SUBSCRIPTION BOSS #4: [On-Air Coaching Call] Brainstorming with Vanessa of Love Delphine
Sometimes turning your product into a subscription box just takes some re-thinking. In this episode, Jacqueline and Minna brainstorm it out (and do some on-air coaching) with Vanessa Badolato of Love Delphine. They chat with her about how to transform her existing outfit boxes into the subscription box business model. You'll see in this episode, it can be hugely beneficial just to talk things out and turn the ideas over with other people - it's a great way to see if there's a good unique selling point and clear avatar (ideal client). Connect with Vanessa: Love Delphine website Love Delphine Facebook Love Delphine Instagram Vanessa's YouTube -- This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on the free 2-week trial (no credit card required) at: www.theproductboss.com/cratejoy
5/11/2018 • 59 minutes, 25 seconds
26. Do's and Don'ts of Product Photography
Good photos are so important for the branding of your product business, not to mention the sales. In this episode, we chat about the do's and don'ts of product photography, so you can make it easier on yourself as you dive into creating great photos for your business. Links mentioned: Unsplash Kaboompics Join The Product Boss Facebook Group - let us know, do you like the On-Air coaching calls? -- This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on the free 2-week trial (no credit card required) at: www.theproductboss.com/cratejoy
5/10/2018 • 44 minutes, 24 seconds
SUBSCRIPTION BOSS #3: Preselling 101
In this Friday bonus episode of Subscription Boss, Jacqueline and Minna answer: How can you set yourself up to sell more at the launch of your subscription box? They chat about how to presell better - going beyond the email opt-in landing page that we talked about last week. These additional ideas will help you build the buzz leading up to your launch - in hopes of selling more. Links mentioned: The Empowered Publicity Podcast with Amanda Berlin Canva -- This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy
5/4/2018 • 45 minutes, 12 seconds
25. [On-Air Coaching Call] Pivoting to Product Sales with “In Pursuit of College” Board Game
The flip side: Are you a service-based business that is lost in the product world? In this episode we coach Pam Andrews of Scholarship Shark on making MORE SALES for her new board game: In Pursuit of College. You'll love the sheer amount of ideas we give her in this episode to creatively sell and target her ideal market and leverage her warm leads. Connect with Pam: Pam's website Pam's podcast Buy her board game: In Pursuit of College Pam's Facebook Pam's Twitter Buy her books Scholarship Shark and Scholarship Search Secrets here on Amazon. Links mentioned: Manufacturing Your Big Idea episode Packaging Your Start-Up episode Biz Chix Live -- This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy
5/3/2018 • 50 minutes, 34 seconds
SUBSCRIPTION BOSS #2: From Concept to Customer
In this Friday bonus episode of Subscription Boss, Jacqueline and Minna give you a walk-through of a subscription box biz start-up from concept to customer. It's a step-by-step guide of how to get started with helpful tips of what to think about as you're adding this "arm" or revenue stream to your product-based business. -- This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy
4/27/2018 • 45 minutes, 18 seconds
SUBSCRIPTION BOSS #1: Subscription Box Biz Strategy + Idea Incubator
In this Friday bonus episode of Subscription Boss: Should you consider adding a subscription box to your business? And is this the right strategy for you? In this episode, Jacqueline and Minna chat about what you should think about for subscription box start-up PLUS they also throw out some ideas from their "idea incubator" to get you started on some possible ideas. -- This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy
4/27/2018 • 50 minutes, 2 seconds
24. Into Our Latest Adventure: Subscription Box Model
In this episode, we chat about our latest adventure - a partnership and exploration into subscription box business model that will be Friday bonus episodes. We're so excited to share this with you, so listen in and give this idea a test-whirl. -- This episode was brought to by Subscription Boss, our special series with Cratejoy - where we combine our product-based expertise with Cratejoy's mega visibility to get you reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
4/26/2018 • 42 minutes, 33 seconds
23. The Business Lifecycle: A Walk-Thru of the 5 Stages
In this episode, we chat about the 5 stages of your business lifecycle. We help you understand where you are in your entrepreneurial journey (so you don't feel alone) and you can move to the next stage with intention and better knowledge for goal-setting. Heads up, we’re also sharing some big news about the podcast, so tune in! -- This episode was brought to by Subscription Boss, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. For free! Get more info at: www.theproductboss.com/cratejoy
4/19/2018 • 55 minutes, 26 seconds
22. Don't Skip Your Mission, Vision and Values with Natalie Gingrich
In this episode, we interview Natalie of NatalieGingrich.com. She is the Chief of Staff and project manager for entrepreneurs of all levels from start-up to expansion. Today, she goes through how to define your mission, vision and values to align your business and personal goals. Don't skip this - it's vital in your overall and every day business planning. Natalie is so great at making it approachable - you can make clearer decisions about your business when you build your foundation to grow on. You don't want to miss it! Download Natalie's free guide that goes with the training: How to Define (or Refine) Your Mission, Vision, & Values. Natalie's Facebook page - Connect with her! -- Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on instagram @theproductboss and tag us!
4/12/2018 • 1 hour, 1 minute, 36 seconds
21. What We're Up To + Q&A
In this episode, Jacqueline and Minna get personal and share what they're up to in their lives and businesses. They also answer some product-based questions from The Product Boss Facebook Community. Links mentioned: Lil’ Labels Recurpost Shopify She’s Building Her Empire Live Bosscation Sellers Summit My Wife Quit Her Job Designer Consulting Co-Op Tag us on Instagram @theproductboss Follow Lil’ Labels on Instagram @lillabelsco Follow Designer Consulting Co-Oop on Instagram @designerconsultingcoop -- Special thanks to our community members for the questions in this episode: Jessica of Fireworks Finishing Butters Lauren of Navy Jane Plus Size clothing Be sure to join The Product Boss Facebook Group Community and give us your questions for next time!
4/5/2018 • 45 minutes, 27 seconds
20. Successfully Transitioning Q1 to Q2
How did Q2 get here so quickly? Let's chat about what things you specifically be evaluating as you transition from Q1 to Q2 in your product-based business to set yourself up for success. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Get more info at: www.theproductboss.com/mastermind. Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on Instagram: @theproductboss
Ever thought of contributing to a subscription box? In this episode, we interview Julie Ball of Sparkle Hustle Grow, a subscription box for female entrepreneurs. She gives insider tips on what she's looking for in brands that contribute to her monthly box, as well as a peek behind the scenes into how the subscription biz works and her own journey of bootstrapping. Links mentioned: Sparkle Hustle Grow website Sparkle Hustle Grow Instagram Sparkle Hustle Grow Facebook Sparkle Hustle Grow Twitter Boss Mom Retreat PirateShip ShippingEasy CrateJoy Follow The Product Boss on Instagram. Tag us @theproductboss and let us know you're listening! -- Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Get more info at: www.theproductboss.com/mastermind. Join the notification list for when it opens again!
3/22/2018 • 53 minutes, 20 seconds
18. Creative Visibility - Thinking Outside the Social Media Box
What are some creative ways you can gain visibility in your business? Let's think outside the social media box! This episode gives you ideas to get your product in front of your customers to get more sales by getting your "boots on the ground" and just thinking about your strategy in a different way. Links mentioned: Sparkle Hustle Grow Subscription Box and other boxes on CrateJoy BizChix podcast Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on Instagram: @theproductboss. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op Books and business products we recommend on Amazon: www.amazon.com/shop/theproductboss
3/15/2018 • 50 minutes, 32 seconds
17. Leveraging Flash Deal Sites to Sell More Products
Minna and Jacqueline chat about why they love selling on flash deal sites and what the list of benefits are, so you can leverage them for your own product-based business strategy. Links mentioned: Loom video Ep. 11: Make Money on Amazon with Products Ep. 4: Strategy for Seasonality ShippingEasy Purchase the Flash Deal Sites Toolkit to help you get started selling. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our toolkit: Flash Deal Sites Toolkit Books and Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
3/8/2018 • 52 minutes, 9 seconds
16. Hello, Ideal Client Avatar
Who's your "ideal client avatar"? Jacqueline and Minna talk about how this is exactly WHO you should be talking to and targeting in all your business efforts to connect and resonate with - making your sales and target marketing much easier. This episode walks you through specific questions to help you build a profile, so you can focus on your ideal customer avatar to make your marketing more effective. The products we mentioned on this episode from Amazon: www.amazon.com/shop/theproductboss Get to work on who your avatar is. Download the Ideal Client Avatar Toolkit here: www.theproductboss.com/toolkits -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
3/1/2018 • 1 hour, 8 minutes, 57 seconds
15. BONUS: More Tradeshow Tips - Product Sales
Do you have a tradeshow/expo coming up? This is a Minna-sode of specific tips to help you sell more of your product to potential customers walking through the event and shopping at vendor booths. Links mentioned: Join by Text The Product Boss store on Amazon where we recommend our favorite books and other products. Work with Jacqueline or Minna in one-on-one Strategy Sessions. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op Business Products We Recommend on Amazon:www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
2/23/2018 • 18 minutes, 55 seconds
14. Tradeshow Tips
Tradeshows are not only exciting, but they are a great opportunity, whether you are showing up an attendee or paying for a booth as a vendor. In this episode, Jacqueline and Minna go over tips and best practices for both scenarios so you can go in and make it worth your time (and money) spent. Links mentioned: Sourcing at MAGIC tradeshow Join By Text Source America Fashion for Profit The Product Boss store on Amazon where we recommend our favorite books and other products. Work with Jacqueline or Minna in one-on-one Strategy Sessions. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
2/22/2018 • 49 minutes, 53 seconds
13. Lauren Black of Bosscation (Expert Interview + Coaching Call)
This is a fun combo episode where we have a guest expert and a coaching call in one! First, Lauren Black of Bosscation shares so many great tips on launching strategy. Then, we flip it. We dig in and give Lauren a coaching session on her product. It's a fun, unexpected hybrid episode with both training and coaching and so many resources. Links mentioned: Bosscation SquareSpace ShipStation PirateShip Amazon Associates program Amazon Influencers program Amazon Local program CreateSpace Etsy Wholesale Lauren Black/Bosscation Instagram Lauren Black Facebook Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Get more info at: www.theproductboss.com/mastermind. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
2/15/2018 • 55 minutes
12. Productivity: Do More in Less Time
Jacqueline and Minna chat about what they do to stay productive in their lives and business - without adding on stress or overwhelm. This episode will help you create your own ideal schedule for what works best in your business. Links mentioned: The Project Booth with Layne Booth -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Get more info at: www.theproductboss.com/mastermind. Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group
2/8/2018 • 58 minutes, 55 seconds
11. Make Money on Amazon with Products
In this Minna-sode, she shares how to make money on Amazon with products from 6 different revenue streams on Amazon's platform. Links mentioned: Our mastermind only has a few spots left and starts early March 2018: www.theproductboss.com/mastermind. Alibaba Aliexpress CreateSpace Amazon Associates MerchbyAmazon -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Get more info at: www.theproductboss.com/mastermind. Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group
2/5/2018 • 21 minutes, 28 seconds
10. Packaging Your Start-Up
Want some inspiration and easy tips for packaging your product-based start-up? This is the episode for you. Jacqueline and Minna go over tips, tricks and hacks to look professional in your packaging, while keeping it affordable and aligned with your business growth and scale. Links mentioned: Business Basics Bootcamp Virtual Summit - FREE! (Feb 5-9) Magic Las Vegas - sourcing show (Feb 11-14) The Product Boss Facebook Group Join our Mastermind now! Only 5 spots left; apply today: www.theproductboss.com/mastermind OvernightPrints.com Creative Market Canva Etsy Creative Bag Uline Standuppouches.net Hotcards.com -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Apply today at: www.theproductboss.com/mastermind. Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss
2/1/2018 • 53 minutes, 36 seconds
9. Manufacturing Your Big Idea
Have you ever had a BIG idea and asked yourself: How do I get this idea started and turned into reality? How do I get the manufacturing process going? In this episode, Jacqueline and Minna drop so many knowledge bombs, going over the exact steps and helpful tips - from beginning to end - for Manufacturing Your Big Idea. Links mentioned: Join The Product Boss Community Facebook Group to connect with other product entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Apply today at: www.theproductboss.com/mastermind. Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss
1/25/2018 • 59 minutes, 9 seconds
8. My Exact Pinterest Strategy
In this Minna-sode, Minna takes you behind the scenes and gives you a peek into her own product-based Pinterest strategy. You go over exactly what she has planned to help you easily create a Pinterest strategy that is right for your business. NOTE: I refer to Episode 3 in this Minna-sode, but I actually meant Episode 4: Strategy for Seasonality. Links mentioned: Episode 4: Strategy for Seasonality -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Apply today at: www.theproductboss.com/mastermind. Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss
1/22/2018 • 12 minutes, 32 seconds
7. Clean Up Your Product-Based Business
In this episode, Jacqueline and Minna go over ways to Clean Up Your Product-Based Business. We suggest digging deep with this checklist at least once a year when you’re ready to get to work ON your business and ready to clean up and refresh the areas we’ve listed. This helps you continually improve your business while you're growing it. Let's get started! Links mentioned: Simple Pin Podcast with Kate Ahl SmartrMail Klaviyo CampaignMonitor MailChimp -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Apply today at: www.theproductboss.com/mastermind. Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss
1/18/2018 • 38 minutes, 38 seconds
6. A Year of Experts
In this episode of "Just JACQ", Jacqueline talks about her "Year of Experts" and her five key takeaways from working with experts and why it's a must for entrepreneurs. Links mentioned: BizChix with Natalie Eckdahl Natalie Gingrich Project Management -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Apply today at: www.theproductboss.com/mastermind. Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss
1/16/2018 • 15 minutes, 13 seconds
5. Masterminds are GameChangers (7 Reasons Why)
In this episode, Jacqueline and Minna chat about masterminds: what the major benefits are and why you should definitely join one. Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Apply today at: www.theproductboss.com/mastermind. Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss
1/11/2018 • 35 minutes, 56 seconds
4. Strategy for Slow Months - Seasonality of Products
In this minisode (aka "Minna-sode"), Minna answers a question from Ashley about product-based seasonality. Minna shares her strategy for what to do in your slow season to ensure your product sales are still growing and your business will still scale and hit your goals. Ashley owns a planner business and Minna gives specific examples on how to leverage the seasonality of her planner busy season. Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Apply today at: www.theproductboss.com/mastermind.
1/8/2018 • 11 minutes, 43 seconds
3. Interview with Jacqueline: Fashion Startup Guru; Product-Based Consultant
In this interview, we flip the roles and Minna Khounlo-Sithep interviews her co-host, Jacqueline Snyder, about her journey of fashion design stardom, her background working with a celebrity brand and how she her path led her to her own product business, Cuffs Couture, and a fashion line and apparel business consultant company, Designer Consulting Co-op. Jacqueline's company Designer Consulting Co-Op Minna's company Lil' Labels
1/8/2018 • 41 minutes, 41 seconds
2. Interview with Minna: Amazon Expert; Multi-Six-Figure Biz Owner
In this interview, Jacqueline Snyder interviews her co-host, Minna Khounlo-Sithep, about her journey of entrepreneurship, her background as a graphic designer and how her path led her to Lil' Labels, her a multi-six-figure business. Links mentioned: Loom Video Tool: www.useloom.com Paperless Lite app: http://bit.ly/PaperLessLite BizChix Podcast: www.bizchix.com/podcast Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
1/8/2018 • 42 minutes, 23 seconds
1. Let's Make it Happen, Product Bosses!
Welcome to our launch episode of The Product Boss podcast. We couldn't be happier that you're joining this adventure with us. In this episode, Jacqueline and Minna talk about what you can expect from future episodes of the podcast and how we hope to bring you gems of knowledge and amazing experts to help you grow your product-based business. Don't forget to subscribe! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op