This one is for everyone who is coming to PPM LIVE... it's the official warm up to the SOLD OUT event that is bringing together 250 clinic owners from around the world. Here's how to get the best from it and what you can expect when you all get here... GROOVY.  If you want to attend PPM LIVE from your own office or home, access the virtual pass here: www.ppmlive23.com

In this one I answer questions from people interested in coming to PPM LIVE, as well as fend off a whole load of excuses as to why people who WANT TO COME, say they CAN'T! Is your excuse on here?    FYI, this is a very lighthearted look at how many excuses or reasons, although seemingly valid, really do nothing but get in the way of making a big decision that leads to a lot of PROGRESS.    Tip: this one might be worth listening to if nothing else but to learn how to handle ANY objection your clients give you about working with you.    Book your seats here: www.ppmlive23.com 

You've heard about the fear of failure before.... but I think what's really holding you back is the fear of SUCCESS. Fear of GROWTH. Fear of CHANGE. Are you ready for what comes next?  Today's podcast is going to push you to look inward and challenge everything you believe about yourself and your business.  --- Get more from Paul at: www.paulgough.com/guest www.paulgough.com/infusionsoft www.paulgoughbooks.com Watch Paul Live on YouTube: ThePaulGough

Have you felt defeated or stuck by your lack of success in and outside of your clinic? These 4 PT owners from around the US have been in your shoes.  Listen and be inspired by how these clinic owners transformed their toxic mindset and activated their plan towards success.

In this episode, we share with you the success panel form our recent Mastermind event. Listen in and learn from each of these 5 PTs (coming from all over the world - including the USA and UK) have found more personal, financial, and lifestyle success.

Mindset is one of the most powerful tools we have to not only grow our business but ourself.  How Paul became so successful all started with learning how to balance planning vs action. It can be detrimental to your personal growth and business if you get stuck in one instead of having the necessary harmony.  Listen and discover how to ensure you don't get stuck in a toxic mindset. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Are you running a physical therapy business and wanting to take it to the next level? Take it from CEO member Nick Hunter, joining Paul's world changed his business for the better.  Listen to Nick as he discusses how joining Paul's CEO program helped him take the next steps to further succeed in his business. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

We all have places we go back to that feel safe and comfortable when we are feeling anxious or worried. The same is true in terms of how you run your physical therapy clinic. Don't let these 'emotional homes' keep you from doing things that will lead to your clinic's success - like raising your prices, emailing your patient list or hiring new staff.  Listen to hear more about what you can do to avoid getting stuck in your 'emotional homes' and never making the changes necessary to take your business to the next level.  ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

While there isn't exactly a key to happiness, there ARE steps that can help you become a happier person.  In this podcast, I talk about what you need to start doing, or rather stop doing, in order to become happier. I promise that the minute you do what I suggest, you'll see a difference in your life. Not only are these life lessons, but they are business lessons too. I urge you to take what I say and implement it in your life and your business. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Have you been struggling to bring in new or existing clients? Wondering why you aren't showing up on Google as a clinic in the area? Google might think you're dormant or even closed, but don't worry, there's a solution.  Listen to this podcast as I talk about what it takes for Google to recognize your clinic more effectively and how you can even get your clinic to show up first on a Google search. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Do you find yourself thinking that e-mailing your patients is an utter waste of time? Beginning to think that e-mails are outdated in a world dominated by social media? You're not alone. Many physical therapists feel this way about e-mails, but is this really true? Listen to my podcast as I explain why e-mails aren't dead and may actually save your physical therapy business. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Have you ever considered turning your physical therapy experiences into a book? Are you looking for a way to spread your knowledge while also making passive income? That's exactly what Nash Danga did thanks to the guidance of Paul and Paul's team. In this podcast, Nash details how he was able to create his own book and what experiences lead him to be able to do it. He also discusses why publishing a book is a good business decision. Listen to hear more about what inspired him to write a book. Nash's story may even inspire you to write a book of your own! ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

During the pandemic, were you seeing patients regularly stopping by your clinic for an appointment?  Probably not, right? The world was shut down.  However, despite all that going on, my clients were still alive and thriving because they followed my lessons on how to run your private practice. In this podcast, one of my clients, Eric, talks about how he had, and still has, a 3-week waitlist for his patients to come to his clinic despite being affected by the pandemic simply because he was apart of my CEO Mastermind program.  Listen to this podcast to hear his story. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Have you ever misplaced someone's business card? It happens a lot doesn't it? It either gets lost somewhere in your wallet, gone and forgotten, or you lose it out of your pocket, right? If you know this to be true, then why are you still using them, knowing that being forgotten about is their fate? Listen to this podcast to learn what you should be using instead of business cards and how it could bring in new leads or act as referrals for new patients, as well as several other uses. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Do you have trouble attracting quality leads to your private practice? It can be frustrating to see leads coming in and having them going nowhere, and being unable to convert them. With the help of Paul Gough's Team, you, like our client Stefani, will see a huge improvement in the quality of your leads, AND a greater QUANTITY of them as well! Listen to this podcast to learn more about Stefani's story, and consider how Paul's team of expert marketers could help make your business an even bigger success! ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Do you struggle with time management as a physical therapy business owner? A lot of clinic owners don't have the time to treat patients, market themselves, try to figure out how to use Google or Facebook, manage or grow their business; it's too much for one person to handle. That's why Jason decided to hire Paul Gough and his team of marketing experts to take care of all of that for him. This way, Jason can focus more on growing his business, while all the marketing and hard stuff is done for him. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Have you been on the fence about whether or not you should join Paul Gough's 4% Mastermind Program? To help with that decision, here is a panel of 5 active members who are currently in the 4% club, and with the help of Paul Gough's Team, they have been smashing their records, reducing their clinical hours, getting better quality leads, raising their revenue, learning how to better market themselves, and so much more! They all speak on how the 4% Club launched their PT businesses into instant success, and why the program is well worth the investment. If you're interested in joining Paul's Mastermind Program, click this link for more information and to get started with increasing your PT clinic's profits: https://bit.ly/33sc3NW ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Are you looking for someone to help you find success for your physical therapy clinic? Feel that the Mastermind Program could be for you but not sure whether or not to make the leap? Listen as Simon Nawrocki gives a very honest and insightful look inside his experience joining my Mastermind Program and how it has helped his business grow. Simon details what events lead up to him joining Mastermind and how he only wishes that he had joined the program sooner if he had known what it would do for him and his physical therapy business.  ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Do you have trouble keeping your customers engaged with your business? Has your clinic been hurt from the COVID--19 pandemic?    If you answered yes to either of those questions, this podcast is for you.  There is a simple solution to regain customers you lost during the pandemic, and also a way to engage your existing customers - A simple phone call. In this podcast, I'll teach you all about how phone calls, and specifically G.A.S calls, can help your physical therapy business. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

A lot of businesses can pull decent leads, and then find that those leads weren't good quality. You could be stuck in a place where you're getting several leads, but none of them are turning into sales. James Becerra had this problem too. Listen to him here as our editor, Nick, interviews him on why working with my team has been beneficial for his physical therapy practice.  James talks about how he gained better quality leads for his clinic after joining my CEO Mastermind Program.  Learn more about how you could do the same by clicking HERE ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Do you make a marketing budget for you PT Clinic? Do you often plan ahead when budgeting for your business's future campaigns? If you're not using a budget and don't plan ahead, you are making a big mistake. In this podcast, I teach you how to plan a budget, how much you should be spending on your campaigns, and how to adapt your marketing budget when a campaign isn't doing as well as you hoped. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Are you somebody that has trouble finding a good path to long-lasting success?  If so, this podcast is for you. In it, I share with you 3 levels, or keys, to long-term success as a physical therapist, and these keys will help you guide you through your career as a clinic owner.  If you'd like more help with success or your marketing, visit https://bit.ly/3f2L4O3 to learn about my new program called the Planet Paul Marketing Academy. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

This seminar has passed, but you can click here to watch the replay:   https://bit.ly/3hamtrI Do you want to be able to run your business, earn money from it, but not have to be there every day? I've been doing this for years, in fact, I live on another continent, and my business still runs successfully. If you want to learn how to do this, I've got good news for you. Saturday, June 26th at 11am EST, I am holding the biggest live webinar event of 2021 where I will be teaching you how you can make money from your physical therapy clinic without even having to be there every day. Listen to this podcast to learn more. This seminar has passed, but you can click here to watch the replay:   https://bit.ly/3hamtrI ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Are you finding yourself spending too much time in your physical therapy business, and working too many clinical hours instead of spending time with your family?  Tim Madsen, one of our clients, was dealing with this problem too until he hired my team. In this podcast, we talk with him about how working with me and my team has improved his PT practice. Listen as he talks about his experience in my Accelerator and Cash Club programs and how it led to him joining Mastermind shortly after which has helped him reduce his clinical hours, raise revenue, and manage his physical therapist business better. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Marketing is not easy. It's a game you have to keep up with, but not all business owners have the time. If you struggle with your marketing game, and have trouble managing your time between marketing and running your clinic, then this episode is for you. Our editor, Nick, sits down with one of our clients, Rebecca Barker, and we talk to her about how much of a help my team was for her. She talks about how she cannot keep up with the constantly changing market, and she needed someone else to take over her online marketing so that she could maintain focus on her clinic, and that's exactly what my team and I do for her, and we could do the same for you. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

In this episode, we sit down with one of our clients, Julie Krueger, and we talk to her about what working with my team has meant for her. She talks about her experiences participating in my programs and bootcamps, and how it improved her physical therapy practice and helped her as she started her own business. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

As a physical therapist, do you struggle to know how to manage your in-house marketing assistant? Many physical therapy clinic owners privately admit that they feel a little insecure (...or even somewhat embarrassed!) when trying to manage their marketing person because they simply don't know what they should be doing in the first place. A "Marketing Sherpa" is a trained member of my team who will support, guide, and provide direction (as well as coach and hold accountable), your own in-house marketing assistant for your PT Clinic. Learn more by visiting www.paulgough.com/team ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Infusionsoft is an amazing marketing tool that will help automate the running of your clinic so that you don't have to work as hard.  Listen to hear my example of how I use Infusionsoft to grow my physical therapy practice without having to be there every single. Visit https://www.ptprofitacademy.com/infusionsoft if you want to learn more. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

As a physical therapist, how much should you spend on your online marketing and advertising in order to promote your clinic and drive more patients to your business? Listen to me as I discuss why you need to CHANGE YOUR MINDSET if you wish to be successful as a private practice marketer for your physical therapy clinic. Visit www.paulgough.com/team if you want to learn more about online marketing and how my team can help you maximize the return of your investment. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.

Listen as I gives tips on how to reach your ideal target market for your physical therapy clinic. If you have trouble getting patients for you PT practice, listen to this podcast to learn the secrets of finding your perfect patient. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.

In this episode, I teach you how not to manage your marketing assistant by giving helpful tips and first-hand examples.  I also announce a new program where I will now be offering a Marketing Sherpa to help you market your physical therapy practice! To learn more visit: www.paulgough.com/team ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.

In this episode, I reveal tips to help you market yourself as a physical therapist as I give you a detailed explanation from my best-selling marketing book. Learn physical therapy marketing strategies from an expert who has grown his physio business from zero to $1 Million in cash pay revenue. See how my marketing knowledge can improve your physical therapy business! ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.

In this podcast Paul answers some of the most common questions you had about the major changes to our online marketing services. If you are struggling to keep up with the latest strategies for your clinic, learn how a trained member of our team will support, guide, and coach your in-house marketing assistant to improve your online marketing strategy. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.

Paul’s got big news for you this week. He is announcing a major change to our online marketing services, where Paul's experts help run your clinic's Google, Facebook, Bing, and Instagram Ads. If you have a marketing assistant who is "out of their depth," check out this latest podcast and learn how you can hire a member of our team to support your in-house marketing assistant. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.

If you wish to be successful with your business, you need to know what to focus on when evaluating customers. In this episode, Paul talks to you all about Customer Lifetime Value; what it is, why it is important, and how it can make you very VERY rich. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.

To be the boss of your own company comes with not only a lot of responsibility, but also strategy to be successful. In this episode, Paul shares details from chapter 3 of his book, Leadership in Private Practice, and explains the three most important elements that staff needs from their boss. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com If you’re a business leader who has trouble connecting with their staff, then this podcast is for you.

If you know Paul, you know he has great insight on marketing and business ownership. His sessions are massively helpful and they lead his listeners to success.  In this podcast, you’ll learn how he wrote Chapter 2 from his book, Leadership In Private Practice. If you're a business leader who struggles with knowing the difference between being a manager or a leader listen to learn more... ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

In this episode, we speak with Robert Brown about his impressive journey and the time he has been a part of Paul's world. Robert, of Sports Massage Pros in Washington, DC is now ready to make his first hire, he's looking for new premises, and he has a clear vision of where he wants to be in the next 12 months.  Enjoy the podcast and don't forget to visit Paulgoughbooks.com. Robert started his journey when he picked up a copy of Paul's New Patient Accelerator. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

On this episode, Paul gives some inspiration for how to make it through the bad days when you are struggling to achieve success in your clinic.  Instead, of holding yourself to the standard of being at a 10/10 every day, Paul shares what you should realistically do to keep your momentum up during adversity and how you could be reacting in a way that negatively impacts your business’ success. ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

Francisco Maia of the K9PT in Chicago was crowned Ultimate CEO for 2021 at the Mastermind Event in Orlando, FL. In this podcast we speak with the winner to learn what the win means to him and what his plans are to take his business on to the next level and beyond. If you want some inspiration to be the best CEO you can be then visit Paulsleadershipbook.com for a copy of Paul's latest Amazon bestseller.  ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

On this episode, Paul shares from his New Book "Leadership in Private Practice" and speaks on what it truly means to be a leader. Paul’s Leadership Book will challenge you to rethink and reorganize your view of business leadership and discover what you need to do to create a profitable private practice. Become the best CEO for your private practice and buy the book: Here ------------------------------------------------------------------------------------- Read more Marketing Tips Articles: Here Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

This special episode of the Paul Gough Audio Experience features Natty Bandasak of Myokinetix Physical Therapy and Performance in New Jersey.  Natty has just returned from a 2-day CEO Mastermind meeting with Paul and other like-minded business leaders in Florida. He returned from the event focused refreshed and ready to go. Listen and learn from his experiences here. If you like this podcast and want to be the leader  your clinic deserves, you’re in luck! Paul's new book "Leadership in Private Practice," focusing on how to be the best CEO you can be, is available now! Get the book Here. ------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

In today’s episode we are flashing back to the 2019 competition in Orlando, Florida. In this section of the weekend you’ll be able to learn things like: - Why Paul hosts events like the Ultimate CEO Competition…. - The biggest take away's that each of the 3 Ceo finalists had And we even get a classic “Paul Style” rant where Paul goes into detail about how important it is to shake the false beliefs that are in a business owners head day to day. If you like this podcast and want to be the leader  your clinic deserves, you’re in luck! I’m hosting my Ultimate CEO Competition for 2021 on March 6th and 7th where you can tune into this years presentations and celebration of success. If that’s not enough, you can get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com ------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

As we continue this week of success, we have our final presentation from 2019’s Ultimate CEO Competition with Jonathan Ruzieka from the Woodlands, Texas. Tune in to hear Jonathan cover: · How he overcame various staff challenges · Finding a new value for his time as he grew both as a father and a business man, · And his 3 step formula he uses to help keep his patients on schedule. If you like this podcast and want to be a leader in your clinic like Jonathan displayed, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March 6th and 7th Where you can tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com ------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this installment of the Ultimate CEO Competition from 2019 you will be tuning into Christine Astarita’s presentation from Long Island, New York. Tune in to hear Christine talk about: - The journey of opening a special needs, pediatric clinic - How she was able to overcome her fear of making enough money to actually hire a team - And how she has been able to change her business model to sustain not only her business, but the needs of her community as well. If you like this podcast and want to be a leader in your clinic like Christine displayed, you’re in luck! I’m hosting my Ultimate CEO Competition for 2021 on March 6th and 7th Where you can tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com ------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: Here Check out Paul's No.1 Best Selling Physical Therapy Business Books: Here

In today’s podcast you will be tuning into Ryan Seifert’s presentation from our Ultimate CEO Competition that happened back in 2019.  In this episode you’ll hear Ryan talk about:  - The first ever Paul Gough Mastermind Event - How he was able to remove his wife from his clinic - Overcoming major family and health related complications - Having to treat patients due to his staff not being able to successfully fulfill their positions - And what he realized the ultimate goal of being a business owner is. If you like this podcast and want to be a leader in your clinic like Ryan displayed, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March 6th and 7th Where you can tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com ------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this installment of the Ultimate CEO Competition you will be tuning into Brooke Olsen and Annie Brodsky. These two business owners share how they implemented Paul's tools and strategies to dramatically grow their business from $77,000 in gross revenue in 2018 to $325,000 in 2019. By shifting their mindset, the two women were able to achieve increased confidence in their decision making and greater accountability for making strategic changes to boost their number of patients each month.  If you like this podcast and want to be a leader in your clinic, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March 6th and 7th. Tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this Flash Back Friday Episode, we are going back to our ULTIMATE CEO Competition. You’ll be tuning in to hear contestant Nick Hunter who bought a run-down physical therapy clinic and turned it into a thriving business with a 43% increase in his profit. Before the changes he made to his clinic, Nick was able to cut his clinic working time from 26 hours a week to 0. If you like this podcast and want to be a leader in your clinic like Mr. Hunter displayed, you’re in luck! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this installment of the Ultimate CEO Competition you will be tuning into Jake Berman from Naples, Florida. He covers how Paul’s CEO program allowed him to grow into the rational leader his clinic needed to succeed, the best hire he made in his clinic, and how his lifestyle has evolved by working less hours treating patients. If you like this podcast and want to be a leader in your clinic like Jake displayed, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March 6th and 7th. Tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this episode you will be tuning in to hear top clinic owner Carrie Jose detail her journey of being a PT for the last 18 years, how she decided to open her clinic, and how Paul helped her get from 25 hours a week treating in her clinic, down to just ONE! If you like this podcast and want to be a leader in your clinic like Luke displayed, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March 6th and 7th. Tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this episode, we are going back to our ULTIMATE CEO Competition. Today you’ll be tuning in to hear contestant Luke Gordon explain how he raised his yearly revenue by over $100,000 and lowered his clinic hours from 25 to 0. By making just a few changes to the way he runs his business, Luke now has more time for his family and to focus on his own health. If you like this podcast and want to be a leader in your clinic like Luke displayed, you’re in luck! Paul is hosting his Ultimate CEO Competition for 2021 on March 6th and 7th. Tune into this years presentations and get your business questions answered by Shark Tank Superstar Kevin O'Leary! To claim your seat, just head to PaulsBigEvent.Com --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com physicaltherapypaulgough

In this episode I announce my brand new book - Leadership in Private Practice - How to Become A World Class Leader And CEO of A Successful Private Practice - as well as an amazing free gift for leaving a review of the book... Plus, I answer the questions: "How do you make a decision without getting it wrong"... (something that a lot of people want to know the answer to right now!) Get your book from Amazon or direct from Paul: www.paulgoughbooks.com --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this Tuesday Episode, we are going back to our ULTIMATE CEO Competition. You’ll be tuning in to hear contestant Paul Jones explain his life story and how he came to be a PT Clinic Owner. His experience of what it was like to open a business after hurricane Katrina, and how his business grew to the point where there were two clinics BUT he was struggling to manage them both. If you like this podcast and want to be a leader in your clinic like Mr. Paul Jones displayed, you’re in luck! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com physicaltherapypaulgough

On this week’s episode I talk to my staff about why a lot of Physical Therapy clinics face issues with patients committing to PT, because they’d rather go to a hairdressers appointment instead… ...and how to tackle it (with the beauty of weekly staff training workshops), so patients make room for you in their diary instead. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this episode, I'm talking about the life changes that occur when becoming a business owner. You get to hear from past clients what they have learned, challenges and advice for new business owners starting off. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this episode, I'm talking to my staff about why they should NEVER be talking about “Physical Therapy” to anyone who makes an inquiry. I also cover why it’s the job of your staff to find out what your patients REALLY want from you - which isn’t to get “great treatment”. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Happy Mash-Up Monday!🔊   🏆Today’s episode is all about making yourself a better leader! In these four clips, I talk about my own leadership style, how to get a better understanding of you staff, how to “call it tight” in your clinic, and what you might be missing inside your clinic... Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

One of the most overlooked components to having a successful clinic is hiring a superstar on the front desk - those who make a real difference and deal directly with your clients. In today's episode, my editor, Nick, speaks with Amy Konvalin at Physical Therapy for Everybody in Naple Valley, Washington State. They discuss the importance of Amy's very own front desk superstar, Jaelynn. You will hear how she found Jaelynn, and how the importance of a great front desk hire cannot be underestimated... Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this episode, I interview Luke Gordon, owner of Gordon PT, seven-figure clinic owner located in Spokane, Washington. When starting out, Luke never considered a cash pay clinic and was only focused on getting more patients. Luke soon realized that after solving his marketing problems, it allowed him to move onto other things, like how to optimize his average reimbursement per visit. Luke and I talk about “omnipresence,” which is the ability to be present everywhere at the same time. Also called “re-marketing,” this helped Luke’s business bring in an extra $20,000 a month, as his clients started seeing him online and in the newspaper. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today we have an amazing success story with one of the members within my community! I first met Jake 3 years ago when he was at just 6-8 visits per week, fast forward just 3.5 years and he’s now crushing it with a clinic that he owns the premises of. HE has 6 staff, is making over 6-figures in profit and best of all, Jake is working less than 5 hours per week. Jake is well on his way to owning a business that does not rely upon what he is doing day-to-day to make money. You’ll hear us talk about things like: - How he was able to go from 6-8 visits per week, to over 40! - How he was able to change the “Do you take my insurance?” question. - His biggest breakthrough in marketing after working with me For those of you who want to replicate what Jake has done, here's his path to success with me: Jake started with Accelerator, then joined my 4% Club Mastermind Program and he’s also now part of my exclusive CEO Club (Round table Mastermind) that is for the top performers of my community; it’s a program that is for owners who want to remove themselves from the day-to-day operations of their clinic. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Tune into this episode with our superstar editor, Nick, speaking to someone who originally had zero marketing experience, about their growth into being able to advertise the best solutions to her clients, increase the number of patients on her schedule, and lower her average cost per lead after joining my Planet Paul community. Do you want access to more success stories like this, plus $2,000 worth of marketing strategies and tactics that are working now in clinics around the world? Head to paulgough.com/cash-club to enroll for a trial of our cash club program.

In this podcast you will hear a member from my community sit down and talk with my rockstar coach and trainer, Barry. Listen in to hear how my automated marketing system helped this business owner: - Eliminate the hassle of chasing leads down - What the process of working with my team was like - And how my system didn't just change his business, but his life! Want to automate your marketing and client communication to save you time, while making more money? Email Barry at Barry@paulgough.com with the subject "Podcast Marketing help" to get started with our special offer created specifically for podcast listeners Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this Podcast episode we sit down with Allison Feldt, of Body Motion Physical Therapy located in Edmonds, Washington She has been able to grow her clinic in Edmonds and scale it unbelievably fast in just the few years of operating it. She's full of energy and has an unbelievable drive to be a successful business owner. This is an amazing interview and inspiring story that should give you a boost of energy and newfound passion to start working on your business, instead of in it.  Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Here is a recording of a keynote I did for the incredible staff of “Fzyical Therapy Balance Centres” of Las Vegas three years ago. Tune in to hear me talk candidly about where most PT clinics are suffering, while identifying two specific reasons why. Want your questions answered live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s episode, we have a classic rant from my annual Plan Along Event last weekend. Tune in to hear my thoughts on the government the current covid situation, the asshole governments and why now, more than ever is the best time to think for yourself Trust me, you don’t want to miss this one... Want your questions answered live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this Podcast episode we sit down with Shadden Ghattas, of Universus Physical Therapy located in Huntington, New York She has been able to grow her clinic in Huntington and scale it unbelievably fast in just the few years of operating it. What is more, she’s been able to begin to step back from patient care almost completely in such a short time, while still being able to grow and operate the business! Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this Flashback Friday we are tuning into an old episode of the “Paul Gough Physio Rooms” show. Listen in as I talk all about the importance of turning your patients into “MINI-CELEBRITIES”, by being instantly recognized by everyone at your physical therapy practice... I’ve always said- almost everything that is happening to you as a person, that makes you FEEL GREAT about doing business with other companies, is what we should be implementing into our daily business practice. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this Podcast episode we sit down with Anthony and Marissa Roscoe, of Roscoe Physiotherapy located in Hermitage, Pennsylvania. These two have been able to build and grow their clinic in Hermitage and scale it unbelievably fast in just 2 years of operating it. What is more, they have been able to begin to step back from patient care almost completely in such a short time, while still being able to grow and operate the business! Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

>> Go To www.ptprofitacademy.com/acceleratorto finally sort out your clinics marketing before 2021 << For today’s episode of podcast, we have a great success story from a member of Planet Paul. Tune in as Clinic Christine Walker from Charolette, NC shares how Paul’s New Patient accelerator Program didn’t just get her new patients, but it allowed her continue to raise her prices before having a new baby. This allowed her to have more time to focus more on her growing family, and still make more money! Need to sort out your clinics marketing in this new “Covid Economy”? Head to ptprofitacademy.com/accelerator to register for my “New Patient Accelerator” program where I help you sort out your clinics marketing in just 6 weeks…. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

>> Go To www.ptprofitacademy.com/acceleratorto finally sort out your clinics marketing before 2021 << For today’s episode of the Paul Gough Audio Experience, we have an amazing story from a member of my community. Tune in as Clinic Owner Kevin Vandi from San Jose, CA shares how my New Patient accelerator Program didn’t just get him new patients, but it allowed him to generate so many new leads that he was able to raise his prices month after month. Along with getting Patients, Kevin was enabled to finally hire a team to help him grow his business and finally have fun! Need to sort out your clinics marketing in this new “Covid Economy”? Head to ptprofitacademy.com/accelerator to register for my “New Patient Accelerator” program where I help you sort out your clinics marketing in just 6 weeks…. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

>> Go To www.ptprofitacademy.com/accelerator to finally sort out your clinics marketing before 2021 << For today’s episode of the Paul Gough Audio Experience, we have an amazing story from a member of my community. Tune in as world class, cash pay PT clinic owner Jake Berman shares how my New Patient accelerator Program didn’t just get him leads, but saved his business… while making his money back in just 3 weeks. Need to sort out your clinics marketing in this new “Covid Economy”? Head to ptprofitacademy.com/accelerator to register for my “New Patient Accelerator” program where I help you sort out your clinics marketing in just 6 weeks…. Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this episode we talk about why there’s never been a better time for small Physical Therapy clinics like you and I to compete with the bigger hospital systems… Tune in as I train my staff on: Why the experience matters most in your clinic How you can fight back against big business and the hospital system And how you can “think big” while keeping your small business status in your town. Need to take responsibility of your clinics marketing? If now is not a good time to sort out your marketing system…. when is? Head to PaulGough.Com/training to fix your PT clinics marketing in 6 weeks Join me live this weekend, October 31st and November 1stat 12:00 eastern for my “Marketing Champions 2020: Covid-19 Special”. Where I share with you, what the top members of my community are doing to get their clinics “Covid Economy” ready. Head to PaulGough.Com/training Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Tune in as I am live from my desk, recapping the last 3 months of my life, how I am continuing to build my team, and as I explain the difference between responsibility and liability… Including which one you need in your life so you can enjoy it to the fullest! Need to take responsibility of your clinics marketing? If now is not a good time to sort out your marketing system…. when is? Head to PaulGough.Com/training to fix your PT clinics marketing in 6 weeks Join me live this weekend, October 31st and November 1stat 12:00 eastern for my “Marketing Champions 2020: Covid-19 Special”. Where I share with you, what the top members of my community are doing to get their clinics “Covid Economy” ready. Head to PaulGough.Com/training Want your questions answered Live on this podcast? Text “Podcast” to 407-410-4418. Once you do that, ask me any questions you want answered live on this show each week! --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast we will be tuning in to an old episode of my “Paul Gough Physio Rooms Show” where I sit down with my staff for a quick training, and give them a license to “thrill” our patients with a service experience that goes way beyond “Just providing great physical therapy”. You can watch this video on YouTube here - https://youtu.be/vHRJx2a87Bg ---------------------------------------------------------------------------------- I am offering a free training on my automated marketing system. This exact system has allowed me to keep his schedule full in my 4 clinics all over the northeast of England, and move to the other side of the world with the peace of mind that the clinics patients are being cared for the exact way I need. If you want access to this free training, you can book a call with our trainer Barry by emailing him at Barry@PaulGough.comOR you can head to PaulGough.Com/Infusionsoft --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Last December, a member from our community came on and asked if it’s right for her to save money. Remember, this was 4 months before Covid kicked off…… I share how difficult it is for some individuals to save cash, how the richest people in the world have mastered it, and a strategy that proves that what he was saying almost a year ago, is still true today…. so make sure you turn this episode up loud and share it with any of your peers that are also business owners. ---------------------------------------------------------------------------------- I am offering a free training on my automated marketing system. This exact system has allowed me to keep his schedule full in my 4 clinics all over the northeast of England, and move to the other side of the world with the peace of mind that the clinics patients are being cared for the exact way I need. If you want access to this free training, you can book a call with our trainer Barry by emailing him at Barry@PaulGough.comOR you can head to PaulGough.Com/Infusionsoft --------------------------------------------------------------------------------------- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

A business owner on a previous group call came on to explain how anxious he has been feeling with his business. Whenever a hiccup happens, he is looking at himself thinking he is failing at executing his plans, while also failing to allow himself to grow as an individual, continuing to fuel this anxious feeling. Unsure what to do, he asks Me how I’ve been able to manage my life and business’ together. Tune in as I explain my life altering experience in America on a hot summers day in Florida, that completely changed the way I lived my life and led me to change my mindset from a clinician, into a profitable, multi-clinic business owner. I am offering a free training on my automated marketing system. This exact system has allowed me to keep his schedule full in my 4 clinics all over the northeast of England, and move to the other side of the world with the peace of mind that the clinics patients are being cared for the exact way I need. If you want access to this free training, you can book a call with our trainer Barry by emailing him at Barry@PaulGough.comOR you can head to PaulGough.Com/Infusionsoft ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this Podcast a member from my community comes on to ask me about if she’s being “too hard” on her new staff. After missing various things that should be automatic in their systems, she isn’t sure if these are just growing pains, or they aren’t right for her clinic…. I go off on one of my classic “Paul Style” rants explaining why she isn’t being too demanding or hard on her team. Turn this episode up loud to keep the standards up within your clinic, while building a great team to support you! I am offering a free training on my automated marketing system. This exact system has allowed me to keep his schedule full in my 4 clinics all over the northeast of England, and move to the other side of the world with the peace of mind that the clinics patients are being cared for the exact way I need. If you want access to this free training, you can book a call with our trainer Barry by emailing him at Barry@PaulGough.comOR you can head to PaulGough.Com/Infusionsoft ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

As this segment begins you will hear a student tell me that he has two very different patient types in his clinic. Once they are identified, he asks how would he best communicate with them? I explain how he could do this (and charge more for it while doing so), but how you can as well! This extra level of customization to help your clients will allow you to have more time doing the things you’re good at as the owner of your business, instead of fighting over what email to send. I am offering a free training on my automated marketing system. This exact system has allowed me to keep his schedule full in my 4 clinics all over the northeast of England, and move to the other side of the world with the peace of mind that the clinics patients are being cared for the exact way I need. If you want access to this free training, you can book a call with our trainer Barry by emailing him at Barry@PaulGough.comOR you can head to PaulGough.Com/Infusionsoft ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

This Podcast is Great for anyone that needs to fill their schedule asap! In this podcast I explain: - How both cash and insurance clinics have their own issues booking and keeping patients - the truthful, human nature that makes them hesitant to pay for your services, - And how you can help make patients make a decision to hire you, and remain on schedule. Even in this time of uncertainty, patients still need your help to live a happy and fulfilled life, all you need to do is get them on schedule… Speaking of keeping patients on schedule, I am offering a free training on my automated marketing system. This exact system has allowed me to keep his schedule full in my 4 clinics all over the northeast of England, and move to the other side of the world with the peace of mind that the clinics patients are being cared for the exact way I need. If you want access to this free training, you can book a call with our trainer Barry by emailing him at Barry@PaulGough.comOR you can head to PaulGough.Com/Infusionsoft ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s podcast you will be listening to part of last weeks Mindset Call with both myself and coach Anil Gupta. As this segment begins you will hear a member from our community explain the guilt she is having from just THINKING about charging for a sports camp for kids. You will hear us help her change her view of what money is by: Helping her realize that giving out too many free services will end in her business failing How giving things away for free effects her own family And why I have noticed that there is more money available today than ever before. If you like this podcast and want to find out how you can drop insurance companies in your clinic check out my Best Selling New Patient Accelerator Method for Physical Therapists. In it, you will find out how to get floods of new patients without the need for referrals from doctors and furthermore where to find cash-paying patients with a small marketing budget. You can purchase the book now by visiting PaulGough.com/books. With its help, you will grow your clinics' profit x 10 and still be home by 5 pm each night. This first step is to simply visit PaulGough.com/books. ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today, Producer Jake has pulled out an old Candid conversation that happened at a previous UK Mastermind event In Dublin, Ireland. A business owner came to me asking “How do I find and keep A-Players on my team?” This leads me to explain WHY my teams are the way they are, this includes: Where I originally found out what “High standards” actually are Why these standards as a business owner are so important for your staff, And why personal growth and change isn’t bad as a business owner… If you like this podcast and want to find out how you can drop insurance companies in your clinic check out my Best Selling New Patient Accelerator Method for Physical Therapists. In it, you will find out how to get floods of new patients without the need for referrals from doctors and furthermore where to find cash-paying patients with a small marketing budget. You can purchase the book now by visiting PaulGough.com/books. With its help, you will grow your clinics' profit x 10 and still be home by 5 pm each night. This first step is to simply visit PaulGough.com/books. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this Episode I talk about how simple it is to make someone feel comfortable in the decision they are about to make in doing business with you… Because these days, that’s never been more important - and yet I see a lot of Physical Therapy Business Owners who think that just because a patient has called up to schedule - it means they’re happy! --------------------- If you like this podcast and are thinking you NEED to make your clinic exempt from the coming recession that is going to be caused by Covid Round 2, head to PaulGough.Com/training to register for my upcoming master class to help you get 20% more profit for the rest of the lockdown… even if you have 20% less patients This exclusive master class is only available for one day, this coming Saturday, October 3rd, and it’s at 11 am Eastern. This content WILL NOT be shared on the podcast or on my social media accounts, so if you want to end the year strong through this second wave of Covid, head to PaulGough.com/Training now to enrol.

This podcast is off of the back of my Two Day Mastermind Event I just finished this week with my UK and European Business Owners. Toward the end of one of the sessions a business owner asked me: "how do you stay so strategic and high level?". This prompted me to go on a classic rant, explaining why it's not always about working on your business to stay  strategic, but yourself as well... If you want my exact strategies that I am going to be using to "Recession Proof" My four clinics, head to PaulGough.Com/Training to register for my Live Masterclass designed to bring you 20% more profit NOW, even if you have 20% less patients.... There's only 50 seats available (and only about 20 left at the time I'm posting this) so reserve your seat before it's too late! Recession proof your business now by heading to PaulGough.Com/training

Todays podcast is off of the back of one of my recent cash club coaching calls where there was a student that was so scared about what decision to make next, he wasn’t sure what he should do, or if he should even have a business anymore. This prompts Me to explain: -How he has successfully navigated this current pandemic -How he positioned himself to have a backup plan when he started his physio business. - And how it’s possible for any clinic owner to easily and confidently make decisions when running their business --------------------- If you like this podcast and are thinking you NEED to make your clinic exempt from the coming recession that is going to be caused by Covid Round 2, head to PaulGough.Com/training to register for my upcoming master class to help you get 20% more profit for the rest of the lockdown… even if you have 20% less patients This exclusive master class is only available for one day, this coming Saturday, October 3rd, and it’s at 11 am Eastern. This content WILL NOT be shared on the podcast or on my social media accounts, so if you want to end the year strong through this second wave of Covid, head to PaulGough.com/Training now to enrol.

If you thought that the coronavirus pandemic and the global financial crisis would be well on its way to being over by now – you’re not alone. I know of many business owners who failed to prepare for the sheer size and scale of this virus and as such are beginning to pay the price. Some have already paid the ultimate price and their business is closed for good. The governments have done a wonderful job of giving anyone who wants it access to money – but now that is drying up, you’re beginning to see the REAL impact of the pandemic on businesses. The bounce back loans, the furlough scheme and other grants have helped many businesses remain open for a few months giving us a little “bubble.” But, as politicians continue to use COVID as a means to moving their own agendas forward, furthering lock downs and imposing more restrictions, we are going to see continued economic suffering, more business closing, mass unemployment (it has already rose by 600,000 in the UK in the last few months) and money being “parked” by those who have it until this all blows over… but just WHEN is that going to happen? Surely you don’t believe that a vaccine is going to magically appear in time for Christmas and life and your patients will instantly spring back to 2019, do you??? Anyone can handle a few months upheaval… but what if this lasts for two or three years? What if 20% of your patients continue to stay away? What if your best patients lose their jobs and with it their Health Insurance policy that covers the cost of their treatment at your clinic? Recession Proof Your Clinic! Enrol HERE – PaulGough.com/virtual That has happened to a dozen or so of my top patients already and we’re now having to convince them to pay out of their own pocket for a service that for years was paid for by BUPA or AXA. Are you ready and able to replace those patients? And, are you ready and able to have the hard conversations about paying for the treatment out of their own pocket? When you enrol, you will be sent a zoom link immediately before each day to login and even if you can’t attend all of the 8 sessions live, you should still enrol. . . all of the sessions will be recorded and you will be given full access to each one for life. To You Want to Recession Proof Your Clinic, Enrol HERE – PaulGough.com/virtual

Tune into today’s episode to learn about the responsibility of being a business owner. Between managing staff, client expectations, and improving yourself as the owner, there is A LOT to handle. Recently was asked by a business owner in my community about when it becomes “irresponsible” to do to much. In this snippet I expain: The true value of learning Why I decided to invest in business education The real reason you should obsess over your business ------ If you like this podcast and want to find out how you can drop insurance companies in your clinic check out my Best Selling New Patient Accelerator Method for Physical Therapists. In it, you will find out how to get floods of new patients without the need for referrals from doctors and furthermore where to find cash-paying patients with a small marketing budget. You can purchase the book now by visiting PaulGough.com/books. With its help, you will grow your clinics' profit x 10 and still be home by 5 pm each night. This first step is to simply visit PaulGough.com/books. ------ Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today we are tuning into a recent “cash club call” where a business owner came on to ask me about following up with her leads from Google Ads. In this podcast you will hear why it’s crucial to call a lead IMMEDIATELY after they give you their number, how you can relate with them to help your conversion ratio, and how I would vet who is a “quality lead” in my clinics.. If you want to join my cash club program, head to - www.ptprofitacademy.com/cash-club ------ If you like this podcast and want to find out how you can drop insurance companies in your clinic check out my Best Selling New Patient Accelerator Method for Physical Therapists. In it, you will find out how to get floods of new patients without the need for referrals from doctors and furthermore where to find cash-paying patients with a small marketing budget. You can purchase the book now by visiting PaulGough.com/books. With its help, you will grow your clinics' profit x 10 and still be home by 5 pm each night. This first step is to simply visit PaulGough.com/books. ------ Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today, we will be tuning into a staff training held in my clinic, where I explain to my physio team how you can recognize your perfect patient that will stay with you for life, and how you can make sure they feel loved and continue to return. If you like this podcast and want to find out how you can drop insurance companies in your clinic check out my Best Selling New Patient Accelerator Method for Physical Therapists. In it, you will find out how to get floods of new patients without the need for referrals from doctors and furthermore where to find cash-paying patients with a small marketing budget. You can purchase the book now by visiting PaulGough.com/books. With its help, you will grow your clinics' profit x 10 and still be home by 5 pm each night. This first step is to simply visit PaulGough.com/books. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast we have pulled out our 4 most watched videos from this last month. In this exclusive “Mash-Up Monday” Episode we will be tuning into different staff training sessions around the world. In each section of today’s episode I cover something different. Whether you need help with: converting patients, offering free sessions to new leads, or holding your staff accountable,  this podcast is for you! To watch these videos, find me on Instagram by searching @ThePaulGough, make sure you follow as well to stay up to date with all of my daily social media content! ------- IF you like this podcast and want to get new patients fast, you need to download my “7 Ways To Get New Patients FAST” Guide for free. Even though "workshops" and "doctor referrals" have dried up, there are other referral sources that are often easier, definitely cheaper, and considerably FASTER when it comes to getting new patients - especially in the covid-19 economy. Just head to  paulgough.com/Patients to fill out a quick form and my team will send it to you. Whether you are a brand new practice just starting out, or an established practice still reeling from Covid-19, this report is perfect for you to find new patients that need your help. Head to PaulGough.Com/Patients to get your guide today 😊 ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s podcast, we will be listening into an Accelerator call I had back in April. A question was asked by one of the students about “lowering your prices in the pandemic to help people out”… I go off like a rocket after reading this question, explaining why you are more valuable than ever during the pandemic, why patients need you and your expertise, and how your confidence alone can help keep your business alive when times get hard.   ------- IF you like this podcast and want to get new patients fast, you need to download my “7 Ways To Get New Patients FAST” Guide for free. Even though "workshops" and "doctor referrals" have dried up, there are other referral sources that are often easier, definitely cheaper, and considerably FASTER when it comes to getting new patients - especially in the covid-19 economy. Just head to  paulgough.com/Patients to fill out a quick form and my team will send it to you. Whether you are a brand new practice just starting out, or an established practice still reeling from Covid-19, this report is perfect for you to find new patients that need your help. Head to PaulGough.Com/Patients to get your guide today 😊

In this behind the scenes episode (from my current live program) you will hear me explain three different types of free content you can give your audience to help build your audience! --------------------------------------------------------- If you have always wanted to sell your own online program but never knew where to start, who to sell to or what to charge… you can still join my group of 71 different health experts who are working together to launch an online program that continues to generate income, weeks, months, and years after it’s launched. Register here: www.paulgough.com/online-program and we’ll add you to the live class and send you the replay. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this special “flash back Friday” episode, we will be listening into one of the old “Paul Gough Physio Rooms” show where I explain to my staff why it’s important to say “no” to your patients, while still remaining highly successful. If you’re wanting to grow your physical therapy business - and live with the confidence to tell patients what they REALLY need - without the fear of any push back, or price objections… …then you have to live from a place of being 100% certain in WHO you serve. You do that by saying "NO". ------- If you like this podcast, and want access to Paul’s FREE CASH GUIDE, NOW head to Paulgough.com/cash to get his full cash saving guide to help you through the coming recession. In this recession proofing guide you will find out: *How Apple became the most CASH RICH company ever… and what you can learn from them and use at your clinic * The “More From Less” strategy that I used to survive the 2008 recession… * Why focusing on Growth is WRONG - and what to do instead Again, to get your copy head to www.PaulGough.Com/Cash

Today, my team has pulled out a great clip from my “fight back against Covid-19” Seminar that took place last May. As this episode begins, you will hear about some of the new possibilities that have opened up for clinic owners around the world. I follow this up with my predictions for how private practice will change over the next 5 months… Tune in to hear: 1. What your competition is doing (and what to avoid) 2. Where referrals from Doctors will go 3. And where all of the problems will originate for your clinic Download my FREE CASH GUIDE here - www.paulgough.com/cash If you like this podcast, and want access to My FREE CASH GUIDE, NOW head to Paulgough.com/cash to get the complete cash saving guide to help you through the coming recession. Again, to get access to this multi-page report dedicated to help you in the coming months…. Head to paulgough.com/cash to get it for free today.

In this podcast you will be listening to a mash-up of “The Best content” from my 8 “cash saving tips” series to help you for the coming recession… you don’t want to miss this episode! Tune into this episode to hear: Where Doctor Referrals Will Go How To Sell In A Recession How To Avoid Being “Price Shopped” ------ In the current Global Crisis, there’s two specific things that will play a crucial factor in protecting your PT business from the downturn and ensuring that you make it through the coming recession. Those two things are: 1. Recouping the cash you’ve missed out on 2. How you market and communicate to patients when money is tight (during the recession) Why are they both so important? Well, the chances are you have used up some (if not all) of your cash reserves just trying to survive the INITIAL Covid-19 crisis. Which is why I have been rolling out “free tips” over the past week on my social media channels to help you recoup cash and market when times are tough… Download my FREE CASH GUIDE here - www.paulgough.com/cash If you like this podcast, and want access to My FREE CASH GUIDE, NOW head to Paulgough.com/cash to get the complete cash saving guide to help you through the coming recession. Again, to get access to this multi-page report dedicated to help you in the coming months…. Head to paulgough.com/cash to get it for free today.

On this special “flashback Friday” episode, we will be listening into one of the old “Paul Gough Physio Rooms” show where I am is training my pt staff on how to stop drop offs with just one simple question. In England (where my 4 clinics are) the most common reason people drop off is the go into the free NHS system, where they believe they will get equal, or better care. You may have this issue in your clinic when you get “price shopped” or if you are cash based, this podcast will help you handle these pesky drop off clients. If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast we are taking an inside look at the first module of my “Online Income Explosion” course once more! In this behind the scenes episode we will be talking about: - The most important part of your online business - How I made a massive mistake during this process (And how you can learn from it) - And the exact way we grow this part inside Paul Gough Media --------------------------------------------------------- If you have always wanted to sell your own online program but never knew where to start, who to sell to or what to charge… you can still join my group of 71 different health experts who are working together to launch an online program that continues to generate income, weeks, months, and years after it’s launched. Register here: www.paulgough.com/online-program and we’ll add you to the live class and send you the replay. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today we will be tuning into one of my group coaching calls that happened back in February. A business owner came on to ask me about buying a new building Although you may think this is great for future growth while eventually saving money on rent, there may be a better solution to using this building than his own use. Listen to this episode to find out I have benefited from renting certain clinics over owning the property. If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s “behind the scenes” look at my Online Program, Income Explosion begins with a business owner looking for clarity on involving his staff in the creation of his online course I explain why I would not do it in the media business, and how excluding your staff will actually market your program in the long run. He follows this up with a question about the types of free reports leads would receive. This is the last bit of free content I’m putting out. So if you have enjoyed the last 4 episodes and this one as well, it’s best for you to get access to this FULL module. Head to PaulGough.Com/Online-Program Once you join, we will send you the replay from this strategy module, and the live tech support module with our head of marketing Amy. And you will be added to our private facebook group where you can get feedback on your course, landing pages, and support creating your email campaigns when you are ready to launch! Register here to create your own online program here - PaulGough.Com/Online-Program ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today podcast we are taking another “behind the scenes” look at my “Online Income Explosion” Course. Tune into this episode to hear: - Why People will always buy from you. (And it’s not because of the price or course content) - Easy ways you can add value to your target audience - And how you can stretch content out into multiple mediums to boost program sales. If you have always wanted to sell your own online program but never knew where to start, who to sell to or what to charge… you can still join my group of 71 different health experts who are working together to launch an online program that continues to generate income, weeks, months, and years after it’s launched. Register here: www.paulgough.com/online-program and we’ll add you to the live class and send you the replay. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s inside look at my “Online Income Explosion” program we are coving more amazing content from our first module last week! Tune in to hear me talk about the importance of the group itself, the stages the course will be following until it’s completion, and a quick, actionable tip you can take to 10X the profit in your online business. Sign up for my “Online Income Explosion” Course HERE --------------------------------------------------------- If you have always wanted to sell your own online program but never knew where to start, who to sell to or what to charge… you can still join my group of 71 different health experts who are working together to launch an online program that continues to generate income, weeks, months, and years after it’s launched. Register here: www.paulgough.com/online-program and we’ll add you to the live class and send you the replay. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

As we continue this week of exclusive content from my first module of my “Online Income Explosion” course you will be hearing how easy it actually is to grow your business and revenue with an online program. At the start of this podcast I answer a question from one of the course students about how they could convert a product they are currently giving away for free, into a paid, multi-level program. With the last question that is asked on this podcast based on how you can grow your list around the world and outside the walls of your brick and mortar clinic. To register, head to: www.paulgough.com/online-program When you do, we will send you a copy of the replays you missed and we'll get you added to the Private Facebook group to get your questions answered. Next class begins Thursday August  6th at 12pm EST. See you there! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today, I have a very special episode for you. Last week I launched my “Online Income Explosion” program. Which essentially, is an online course that teaches you how to make an online course. Tune in to hear me talk about what selling my FIRST EVER online program, how it has changed my life, and what I plan on teaching private practice owners just like you over the span of these next few weeks. We have 71 different health care experts in one program - all have different knowledge and expertise ranging from "Pilates" to "Nutrition", "Low back pain experts" and fitness experts... and they have paired up to create online programs together. To register, head to: www.paulgough.com/online-program When you do, we will send you a copy of the replays you missed and we'll get you added to the Private Facebook group to get your questions answered. Next class begins Thursday August  6th at 12pm EST. See you there! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today's special "Flashback Friday" you will be tuning into an old episode of the Paul Gough Physio Rooms show where you will be tuning in to a staff training session with myself and my team talking all about the MINDSET, STRENGTH - and BALLS - it takes to deal with those one or two “obstructive” physical therapy patients we all seem to pick up from time to time. Ever since I implemented this, I’ve been more successful since because it means my physio staff have more time and energy to serve the right patients, BETTER! If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this podcast my team has dug into the PG Archives to pull a snippet from one of my old “New Patient Accelerator” Courses. In this episode I am asked by one of the students if she should “scrap” her first business and move it to a new location. Tune in as I cover how this is easier than you may think, how other members of my community did the same thing and made 3x the profit, and what I would do to “restart” if all of my business’ got shut down tomorrow. If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s episode, we will be tuning into a mastermind group call that happened after my New Orleans event last spring. During the Question and answer session a business owner asks me about how she should structure the new General Manager Role in her clinic. This sparks a conversation about how the business owner can save her time by coaching her staff effectively, the differences between coaching and “telling” staff what to do, and what the critical KPIs should be for a general manager in your clinic. If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this podcast we take a question from a member within our community who was ready to hire a new front desk staff member back in June. As the conversation unfolds we cover: - Hiring and on-boarding staff during and after the current pandemic - Strategically hiring so the business can still run efficiently - How you can “Hire Up” to get an amazing candidate - And How you can avoid “falling in love” with a new hire too quickly If you like this podcast and want access to me “Cash Club” Coaching Program for just $1, head to PtProfitAcademy.Com/Cash-Club In this program you we share with you the marketing and mindset strategies that have helped our most successful of members to six figure profit margins – some of them now running million dollar plus practices. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this special episode of the Podcast, we have Baylee Jensen from Weave Communications joining us. Weave has been in our community throughout 2020 and has played a huge part in the success for business owners around the world. During the episode you will hear us cover: 1. The common mistakes that happen on the front desk when answering the phone. 2. The new technology Weave ha added to help PTs 3. How they can consolidate your services in your business, making your staff more efficient. (Such as texting, call recording and faxing) If you want to contact Weave you can at: Weave’s Website is - www.getweave.com You can call WEAVE at -  888-579-5668 You Contact Baylee Directly at - BAYLEE.JENSEN@GETWEAVE.COM Remember to mention that you heard of WEAVE from this podcast to get your special rate! If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s podcast, you will be tuning in to a segment as I am “Live From Stage” during my big event last summer. In this segment I cover the “Decision Making Matrix” that I use to help members of my community… This exercise is here to help you decide whether you need to be more of a driver in your clinic, or if it’s better to step back and give up some control. I hope you enjoy! If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today's podcast, you will be tuning into an old coaching call from my most recent "New Patient Accelerator Program" where, Three months ago, the whole world was starting to change into this "new environment" known as the "pandemic" for business owners just like you. While I wrap this call up, I offer a dose of positivity for the students I taught... letting them know that they are still the ones that control the environment they are in, how he has done this in his personal life, and how they could ultimately control the chaos that was bound to happen. This is a quick jolt of positivity I think everyone can benefit from, so if you like this episode, share it out with someone you know. If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this Flashback Friday podcast we are tuning into my Paul Gough Physio Rooms Show where you’ll hear me train my staff on the no.1 thing that either gets a physical therapy business the outcome they want... Or loses out on opportunity altogether: Reacting vs. Anticipating when it comes to the different scenarios we face daily in the clinic. If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… You can watch this episode of the Paul Gough Physio Rooms Show here - https://youtu.be/gJ1AgiW2rfk ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s podcast episode you will be tuning into a “Mash-Up” episode where my team has pulled out three of our top performing podcasts out for your listening enjoyment! In this episode you will hear me answer three HUGE questions, which are: 1. How To Get Your Team On Board 2. How To Handle The Dreaded “Insurance Question” 3. And Why You SHOULD Market Around Other Clinics If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this one I talk you through what I believe to be the TOP 3 most important things you should focus on in the coming 3 months as the effects of coronavirus linger… What you might be surprised to learn is that MARKETING isn’t number 1… Enjoy the show, and get your accompanying Free “Cash Survival” guide at www.paulgough.com/cash If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this Flashback Friday episode we are tuning into my Paul Gough Physio Rooms Show where you’ll hear me with my front desk staff working on improving the way they interact with all of the physical therapy patients and prospects.  The reason why I stress this so much in my clinics is because what happens out front - at the beginning of the relationship with his clinics - is the most impactful part of the business. If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today’s podcast starts as I am wrapping up a weekly progress call with my worldwide community of business owners. At the last second, one member chimes in to get clarity about the strategy of mailing marketing material to potential patients. Tune in to hear how we talk through how he can figure out how to perfect his timing, the structure of it, and who he should target. This is a method I use in my four clinics back in England, and if you take the time to implement it today, you will see some huge benefits over time! If you like this podcast and want to make your clinic a marketing machine in the coming recession, I just announced my "Chamber Of Marketing And Cash Getting Secrets" Event. On this live 2-day seminar I am turning my house into a virtual "hogwarts" to teach you the spells to get cash, keep cash, and avoid the coming financial crisis. There's only 35 seats available so you don't want to miss this! To learn the magic behind avoiding the coming recession, head to PaulsBigEvent.com ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s podcast my team has pulled out a snippet from an old call, dedicated to helping you market your services OTHER than PT. At the time of this recording, one of the members of my community came on to tell me about his recent Massage Therapist hire, while asking me how he should market this “new service” he is offering. While leaning into this, I help position his marketing message for each potential patient that is searching for massage therapy, while still generating leads for the physio side of his business. If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis that looms for clinics in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today’s podcast is featuring my sales coach, Barry, and his weekly “Front Desk Superstars” Program. On a past call a clinic owner came on to explain an issue where a potential patient came in without a referral. He didn’t like that he was “required” to get one from his doctor, despite it only taking 10 minutes online! Barry helps the business owner find a solution quick and easily, using the principles that have been repeated time after time on this podcast. If you like this podcast and want to make your clinic a cash generating machine, Paul has just announced his  brand new live 2-day seminar dedicated to helping you get cash, keep cash, and Navigate the financial crisis That Looms for Clinic in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to this amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this episode you will here me as I’m in the “trenches” working one-on-one with our newest front desk person.  I talk about how to “authoritatively” (…and lovingly), handle some of the more difficult front desk interactions that she’s going to have to deal with as we grow my physio therapy business If you like this podcast and want to figure out how you can make your clinic a cash generating machine, I have just announced my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and Navigate the financial crisis That Looms for Clinic in 2020, Just head to PaulsBigEvent.com to sign up today. Also, as a special gift to our amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast episode you will hear why getting and managing cash is so important in the next few months, where I have seen business’ make the mistake of not having enough cash, and how Apple has become the richest company in the world by managing their cash flow. If you like this podcast and want to figure out how you can make your clinic a cash generating machine, I have just announced my brand new live 2-day seminar dedicated to helping you  get cash, keep cash, and Navigate the financial crisis That Looms for Clinic in 2020, Just head to PaulsBigEvent.com to sign up today. Also,as a special gift to our amazing podcast audience, we are offering an exclusive code for $75 off your ticket today. Just type in “Harry” at check out to get claim this discount. Again, If you want to register, head to PaulsBigEvent.Com. We only have 35 guest seats open so you don’t want to miss this… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this podcast you will be listening to these 8 “cash saving tips” to help you for the coming recession… you don’t want to miss this episode In the current Global Crisis, there’s two specific things that will play a crucial factor in protecting your PT business from the downturn and ensuring that you make it through the coming recession. Those two things are: 1. Recouping the cash you’ve missed out on 2. How you market and communicate to patients when money is tight (during the recession) Why are they both so important? Well, the chances are you have used up some (if not all) of your cash reserves just trying to survive the INITIAL Covid-19 crisis. Which is why I have been rolling out “free tips” over the past week on my social media channels to help you recoup cash and market when times are tough… Download my FREE CASH GUIDE here - www.paulgough.com/cash If you like this podcast, and want access to My FREE CASH GUIDE, NOW head to Paulgough.com/cash to get the complete cash saving guide to help you through the coming recession. Again, to get access to this multi-page report dedicated to help you in the coming months…. Head to paulgough.com/cash to get it for free today.

For today’s podcast my team has gone into our archives and pulled out an old episode of my “Paul Gough Physio Rooms Show”. Tune in as  I teach my newest member of staff the reason why some patients RESIST paying for physical therapy treatment - even though it's so obvious that they need it. The reasons why might surprise you... If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help you market to patients right now… Even while money is tight. On this web-page you will be able to get access to 4 hours of information to help you regain the cash you have missed out on over the last financial quarter, how to “recession proof your business” and the opportunities that will come up due to the looming recession…. Again, if you want to get access to all of information and MUCH MORE, head to PaulGough.com/recession to get started today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Have you noticed that your staff might be “slipping up” since the pandemic started? Are you looking for an easy way to get them back on track without being too hard on them? Last week, one of the members in my community of business owners had the same issue. Between adjusting to the chaos that was the start of Covid-19, a lack of on boarding for new staff, and wanting to avoid being too tough on her team, she had the same issues. Tune in to hear how I help the business owner in need with some actionable tips you can use today. If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help you market to patients right now… Even while money is tight. On this web-page you will be able to get access to 4 hours of information to help you regain the cash you have missed out on over the last financial quarter, how to “recession proof your business” and the opportunities that will come up due to the looming recession…. Again, if you want to get access to all of information and MUCH MORE, head to PaulGough.com/recession to get started today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For Today’s Podcast Episode we have this months edition of “Mash-Up Monday” for you. You will be tuning into the most watched videos from the past month. The questions that are answered on this podcast are: Am I Expecting Too Much From My Staff? Are Your Staff Trying To Grow? Here’s How You Can Really Use Your Time Wisely In A Crisis “Paul, When Is It A Smart Time To Hire?” My First Tip To Overcome The Coming Recession When you’re done with this episode and want to watch these videos that are loaded with free information, click here - youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ/videos ------------ If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help you market to patients right now… Even while money is tight. On this web-page you will be able to get access to 4 hours of information to help you regain the cash you have missed out on over the last financial quarter, how to “recession proof your business” and the opportunities that will come up due to the looming recession…. Again, if you want to get access to all of information and MUCH MORE, head to PaulGough.com/recession to get started today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s podcast, we will be listening to an old episode of my “Paul Gough Physio Rooms Show” were I explain how easy it is to get people to talk about you and your Physical Therapy clinic... The strategy I use at the Paul Gough Physio Rooms to turn online leads from Facebook into paying patients, FAST… And why you need to start creating client testimonials, and the real power of them... If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help you market to patients right now… Even while money is tight. On this web-page you will be able to get access to 4 hours of information to help you regain the cash you have missed out on over the last financial quarter, how to “recession proof your business” and the opportunities that will come up due to the looming recession…. Again, if you want to get access to all of information and MUCH MORE, head to PaulGough.com/recession to get started today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s podcast, you will be listening to a behind the scenes snippet from a recent group call. In the beginning of this podcast you will have a business owner ask me “what’s next?” In the past few months he and his team have worked extremely hard to get through the recent pandemic, and now they are able to see the light at the end of the tunnel… With his main priority being that he prepares the team to continue to exceed the expectations of his patients. I explain that it is important to know that your patients will adjust at their own pace, and when each person finally makes the decision to come back to your clinic, you will need this one distinct offering that will set you apart from the competition… If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help you market to patients right now… Even while money is tight. On this web-page you will be able to get access to 4 hours of information to help you regain the cash you have missed out on over the last financial quarter, how to “recession proof your business” and the opportunities that will come up due to the looming recession…. Again, if you want to get access to all of information and MUCH MORE, head to PaulGough.com/recession to get started today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On today’s episode we are answering a question from a member in our community that wanted to know how she can grow her digital mentorships / courses. She is having problems with getting her online webinars filled up, and is feeling too “salesy” during her process of trying to get new paying clients. I explain how I have overcome this headache, while still focusing on speeding up someone’s decision to hire me. If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help you market to patients right now… Even while money is tight. On this web-page you will be able to get access to 4 hours of information to help you regain the cash you have missed out on over the last financial quarter, how to “recession proof your business” and the opportunities that will come up due to the looming recession…. Again, if you want to get access to all of information and MUCH MORE, head to PaulGough.com/recession to get started today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today, we have another great podcast about that "amazing opportunity" that has probably popped up in whichever town you are living in... you guess it, this one is about investing in property and if now is the "right time to do it" Besides running a physio biz and global media company, I also been investing in property and have learned tons of lessons from acquiring multiple properties over time which has taught me valuable lessons in this business as well… If you like this podcast and are thinking “I wonder what else this person can help me with?” head to paulgough.com/books where my collection of books have been created to improve your Marketing, Sales and Hiring process’. So if you’re tired of picking a new show to binge-watch, head to paulgough.com/books to get started today. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today's episode, you will be tuning into last weeks group "cash club call" where I am asked from one of the members in my community how he should be planning for the rest of the financial year. He is currently in an economy that isn't hurting right now, his business and lifestyle have not been that affected yet, so he isn't sure if he should be concerned for a looming recession, or planning for the future as he would have originally.  Once investing in property finally comes up, and you will hear me go off like a rocket with my own lessons I have learned about making decisions about this and how they affected my life forever... If you like this podcast and are thinking “I wonder what else this person can help me with?” head to paulgough.com/books where my collection of books have been created to improve your Marketing, Sales and Hiring process’. So if you’re tired of picking a new show to binge-watch, head to paulgough.com/books to get started today. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today’s podcast is a "Flashback Friday" special, where you will be tuning into an old episode of my Paul Gough Physio Rooms show. In this one you will be hearing why my answer is "NO" when it comes to incentivizing past patients for referrals, The is also a behind the scenes staff training where I cover how my team can help patients people feel MORE confident FASTER about making the decision to come and see them at the Paul Gough Physio Rooms. You can watch this video on my YouTube Channel - https://www.youtube.com/watch?v=1VnQgr6Wd8A&list=PLUaktxl4sCcA7ONYRrEMJqkLSsiA_SBao&index=51 If you like this podcast and are thinking “I wonder what else this person can help me with?” head to paulgough.com/books where my collection of books have been created to improve your Marketing, Sales and Hiring process’. So if you’re tired of picking a new show to binge watch, head to paulgough.com/books to get started today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today we are covering a topic every business owner loves, and that’s raising your rates. In this podcast you will be listening to one of my monthly “Cash Club” group coaching calls. On this episode you will hear a member of our community rave about his new price rise and how he confidently did it with the help of my Accelerator Program. The only issue he is having is with a few long time clients that feel like they should stay at the old rate. This problem is common in pt clinics around the world, I help everyone realize this while providing a great solution for those “stubborn clients” and why you NEED to raise your prices to grow your business. If you want to try my “Cash Club Program” and get $2000 worth of marketing material for just $1, head to ptprofitacademy.com/cash-club If you like this podcast and are thinking “I wonder what else this person can help me with?” head to paulgough.com/books where my collection of books have been created to improve your Marketing, Sales and Hiring process’. So if you’re tired of picking a new show to binge watch, head to paulgough.com/books to get started today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On todays podcast you will be listening into a behind the scenes look into my recent virtual UK Mastermind, where a business owner hoped on and asked me how he could make the best changes in his clinic. I help clear up his uncertainty about how he should approach his staff with the new changes. I then re-enforce the importance of planning, and how a good planning session could be more valuable than taking action 24-7. If you like this podcast and are thinking “I wonder what else this person can help me with?” head to paulgough.com/books where my collection of books have been created to improve your Marketing, Sales and Hiring process’. So if you’re tired of picking a new show to binge watch, head to paulgough.com/books to get started today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On today’s “Flash-Back Friday” edition of the podcast, you will be listening to an old episode of our “Paul Gough Physio Rooms” show. In this episode you will hear me talk about why patients cancel Physical Therapy appointments to go to the hairdresser instead (and what to say about it),…..  why “words” are the most important thing we can use to get people to say ‘yes’ to paying for Physical Therapy, and why clinic owners need to play the LONG GAME with patients for huge success… If you want to watch this video instead of just listening to it, CLICK HERE - youtube.com/watch?v=FoJNNnk6PIY&list=PLUaktxl4sCcA7ONYRrEMJqkLSsiA_SBao&index=52 One more thing, If you want to watch this video, along with other free videos to help increase your clinics profit, subscribe to our Channel While you are there. There is hundreds of hours of free content I have created to help you understand why patients are dropping off, why patients object to your prices, and how to handle the “do you take my insurance” conversation… ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On today’s podcast you will be listening in to an exclusive snippet of my most recent mastermind call where I answer questions from business owners around the world. In the beginning of this podcast I help fellow business owners understand how they are not alone with the problems they are facing, and a great way to make better decisions moving forward. Halfway through this call I was asked by a member about hiring and keeping staff on-board. So, if you have hired any new staff recently and are feeling a sense of guilt or saying to yourself “how can I fulfill my obligations to this person” you are not alone… If you like this podcast and are thinking “I wonder what else this person can help me with?” head to paulgough.com/books where my collection of books have been created to improve your Marketing, Sales and Hiring process’. So if you’re tired of picking a new show to binge watch, head to paulgough.com/books to get started today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast you will be tuning in to one of our first “Front Desk Superstars” calls. Back in April, we had a member from out community come on and ask how he could convert patients better on the first phone call. He understands the importance of being sensitive when money is tight, but he wants to make sure that he can still help as many patients as possible Barry answers this question first, explaining the traditional sales strategy of how you need to sell them the outcome they want. About half way into this episode you will hear me explain a concept I learned from an FBI negotiator that “goes against everything he I have taught” so make sure you turn this part up LOUD. If you like this podcast, I have one favor to ask you. Please share this podcast with one other business owner that you know would benefit from content just like this. Also, give us a follow on social media by searching @ThePaulGough ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast my team has pulled out a great segment from an old group coaching session. While working through the groups problems together I had a business owner ask me “how do I handle a situation where a client is giving me push-back for staying open? I explain to her why she can’t be concerned with her patients feedback, balancing each decision she makes, and why each decision that is made in the world, everyone will have a different view on it. Tomorrow my “How To Recoup The Cash You’ve Missed Out On” Seminar is happening! It starts at 11:00 AM EST and is going until 3:00 PM. If you want to end 2020 strong and have a strong marketing message for the coming recession, head to PaulGough.Com/Training to claim one of the last seats I have left. Here is the audio I mentioned on this podcast “Your Feedback is Irrelevant” – Howard Stern ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast you will be tuning in to one of my Mindset calls from last month. Where there was a business owner that came on and candidly asked “how do I find the middle ground in my life and business?” I lean into this question while explaining, what the “middle ground” is in most scenarios, accepting who you are as a business owner, and the steps I took to get prepared for the COVID-19 Pandemic in my personal life. This is a great segment we have for you today so if you like it, share it with a fellow business owner that needs to hear this as well. If you want to recoup the cash you have missed out on due to Covid-19, head to Paulgough.com/training to join my “How To Recoup The Cash You Missed Out On Seminar” where I’m giving the attendees 4 hours of fresh content to help people like you. If you need to find out what the four money generating strategies are to recoup the income you’ve lost in 2020, then this seminar is for you. It’s happening this Saturday at 11am Eastern and there are less than 10 seats left…. So head to Paulgough.com/training to reserve your spot now! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s podcast you will be listening to last weeks mastermind call when a member of our community asked me about how she should re-open her clinic and what the appropriate steps would be to add staff back onto payroll. Tune in as I explain the importance of a gameplan, working in increments, and staying flexible and being able to pivot when your plans change. My “How to recoup the cash you’ve missed out on” seminar is filling up quick. Join here – PaulGough.com/Training It’s happening this weekend, May 16th at 11 am Eastern. I am covering everything from “The 4 money getting strategies to recoup the income you’ve lost since corona virus started” to what his predictions are for the next 6- 12 months within private practices. There is less than 30 seats left of the original 100, so if you want to end the second half of this year strong, head to paulgough.com/Training to claim your seat. ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today, you will be listening into one of our mastermind calls I had two weeks ago. During the call I asked my community “How could you possibly make this situation worse?”. Clinic owners from around the world chime in with what they think they need to avoid, after a lot of great input I decided to ask “How will you do better in the second half of the year?” How do you do better during the second half of the year you may ask? Well you need to listen to this podcast to find out but some key points that are covered include: 1. Getting off your rear end and putting in the work 2. Stay Positive 3. Start Early My “How to recoup the cash you’ve missed out on” seminar is filling up quick. It’s happening this weekend, May 16th at 11 am Eastern. I’m covering everything from “The 4 money getting strategies to recoup the income you’ve lost since corona virus started” to what his predictions are for the next 6- 12 months within private practices. If you want to end the second half of this year strong, head to paulgough.com/Training to claim your seat. We are keeping this seminar capped at 100 people so don’t wait to long to sign up! ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s podcast you will be listening to part of last weeks Mindset Call with both myself and coach Anil Gupta. As this segment begins you will hear a member from our community explain the guilt she is having from just THINKING about charging for a sports camp for kids. You will hear us help her change her view of what money is by: Helping her realize that giving out too many free services will end in her business failing How giving things away for free effects her own family And why I have noticed that there is more money available today than ever before. While you’re still here I want you let you know that I’m hosting my “How to recoup the cash you’ve missed out on” seminar this weekend, May 16th at 11 am Eastern. Where I will be covering everything from “The 4 money getting strategies to recoup the income you’ve lost since corona virus started” to what his predictions are for the next 6- 12 months within private practices. If you want to end the second half of this year strong, head to paulgough.com/Training to claim your seat. We are keeping this seminar capped at 100 people so don’t wait to long to sign up! ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

This is a special announcement to my most committed clinic owners… I am hosting a GLOBAL SEMINAR for 100 people on Saturday May 16th at 11am-3pm EST. The seminar is titled: Covid-19: How to RECOUP the Cash You’ve missed out on (PLUS, how to market to patients in a recession). Register here: www.paulgough.com/training Join me for FOUR HOURS of learning how to recoup your cash and how to market to patients when money is tight. It’s for just 100 people and it is first come first seated. There will be no repeat and no footage placed on the podcast or on YouTube so please register for your seat NOW. ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today, you will be tuning into a behind the scenes look at my most recent Virtual UK mastermind where I went off on one of my classic rants. I was fired up about how people are stuck with the same problems, how they lack the ability to solve them, and common problems I have encountered building my own physio clinics. If you like this podcast and want your questions about telehealth answered, go to PaulGough.com/Telehealth to join our “Telehealth, Income Explosion” course today. When joining, you will get access to all of the replays and information from past calls, and access to our next live call, tomorrow May 7th. Enrollment or the course ends today! So if you want to stop the loss of income in your clinic, head to PaulGough.com/Telehealth before it’s too late ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this one I answer a question that everyone is asking me right now about the future of the economy – plus, I share some of the lessons I’ve learned about myself (…and there’s a little mention to the idiots who like to troll each other on Facebook hoping desperately to be right, even when being right still means it doesn’t end well for anyone…). Enjoy the show. Tomorrow is the LAST day to enroll in my “Telehealth, Income Explosion” course… If you want to start offering digital sessions with your practice and stop the loss of income, head to PaulGough.com/Telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast you will be tuning into a “mashup Monday” where my team has taken the top videos and bunched them into one podcast. During this mashup Monday you will be tuning into four of our top video shorts from the last month. The topics covered include: What to do after you get your first telehealth patient How to make sure your telehealth patients pay you Why you need to continue to convert now leads And why I think PT is more valuable now than ever. You can watch these videos here: “I Just Got My First Telehealth Patient, Now What?” youtube.com/watch?v=sCfjACYwB3k&list=PLUaktxl4sCcBE7eTCYDOLXsz169tAqfxK&index=126 “ Quit Worrying About How Telehealth Patients Will Pay You“ youtube.com/watch?v=HAl3yQf68YM&list=PLUaktxl4sCcBE7eTCYDOLXsz169tAqfxK&index=128 “ If You Don't Focus On Converting New Leads, Your Business Will Be Dead“youtube.com/watch?v=Gry-TTZEa38&list=PLUaktxl4sCcBE7eTCYDOLXsz169tAqfxK&index=138 Here's Why You Can Still Raise Your Rates Today“ youtube.com/watch?v=1P7gImFz0iI&t=3s ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this podcast episode you will hear me “on fire”  as a member from my community ask “when is it the right time to start my book?”  I recall the experience of writing my first book, the distractions I encountered, and the method I use to complete one project after another. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s podcast episode you will be tuning into an exclusive snippet from yesterday’s Mastermind call. As the question and answer session starts, a member from the community jumps on to explain the benefits she’s had from prioritizing a thinking time. You will hear us discuss how to block out criticism from your peers for focusing on your business, why you need to block out this time to grow your business, and how this practice has helped me on my journey as a business owner. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, join now to stop the loss of income you are feeling in your business! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today's podcast episode is great for anyone that is having trouble with the "driver like patient" that only want's to use their insurance for their treatment. On last weeks "Front Desk Superstars" training call, our Sales trainer Barry was asked "How do I convert a defensive lead" by one of the members in our community. Barry answers the question with a few simple tips, with the first one revolving all around providing a patient with a choice for the outcome of treatment. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! ---- Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this podcast you will be tuning into my Mindset Call from last week with coach Anil Gupta. During this behind the scenes audio you will hear myself and Anil discuss: How you can stay focused on the important tasks in your day to day life, Why your mission, purpose and passion are important, And how you can overcome any resistance in your life. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this podcast you will be tuning into our Mindset Call from last week with coach Anil Gupta. We discuss the importance of avoiding self-sabotage, why you decide to help people, and the importance of monitoring what you surround yourself with daily. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On Today’s episode you will be listening to an interview that took place on a previous “Telehealth, Income Explosion” seminar. In this “behind the scenes” audio you will be tuning in as a business owner in our community shares her wins with converting both new, and past patients over to her new telehealth model. This has allowed her to stay open in this crazy time and continue to support a full staff. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this episode, we will be tuning in to last weeks “Front Desk Superstars” call where a staff member from our community expressed the current frustrations she is having with contacting patients over the phone. Both Myself and Barry tackle this problem head first, explaining why people aren’t currently answering the phone, different ways to reach your patients, and ultimately how you can get your patients to call you back. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 23rd, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s episode you will be getting a “behind the scenes” look at our Front Desk Superstars program. Where in this course led by our Staff Trainer, Barry, he is asked two great questions. The first question asked by a front desk staff member is “how do we know if Telehealth or In person treatment is right for each patient?” The follow up question to this is great, Barry is asked how they should handle the “I’m out of money” conversation with a patient that has recently transitioned to Telehealth and is at risk of dropping off…. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 23rd, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s podcast episode you will be tuning into last weeks “mindset call”. Where one of our business owners in the community came on for the last question and mentioned how he was going to conferences to help his personal growth, but he couldn’t effectively implement the new routines in his daily life. Myself and mindset guru Anil Gupta tackle this question together, from relating with personal stories about events just like these discussed.  Turn it up loud when I weigh in with the phrase from “one of the most impactful books I have ever read” and how I have used this to structure my life, how I manage my time, and my conversations with close friends and family. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 23rd, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

This podcast is specifically for our UK/EU clinic owners… It is your invitation to join me for TWO FULL days of virtual Masterminding where I’ll be sharing my clinics strategies for serving the upcoming recession and staying profitable during the financial chaos that is looming. All of the details are here: www.paulgough.com/virtual If you want to spend two days with 35 very successful clinic owners to find out what we’re all doing to protect our businesses, this is for you. Go here: www.paulgough.com/virtual ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today’s podcast is coming hot off of last nights third live seminar with another of the world’s leading Telehealth experts. Listen in as I talk about his VERY FIRST telehealth session and how to help patients who are skeptical about doing telehealth with you - so be sure to listen to the end. If you like this podcast and want access to this whole call, as well as our “Telehealth, Income Explosion” Course, to protect your business from coronavirus and the months of chaos ahead head over to: www.paulgough.com/telehealth to join today! Our next live Telehealth seminar is next Thursday, April 23rd  at 5pm EST. Get instant access today at www.paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today, you will be listening into the end of our live call with Mindset Coach Anil Gupta, where one of our coaching clients brought up a small issue that is in his business. His question was focused on giving out free sessions to people in need due to the current situation the world is in. Tune in as I give as few reasons why doing this can actually hurt your business, rather than help it. These topics include why giving things away compromises your business, and why independence is so important for your patients. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 16th, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast, you will be getting exclusive audio from yesterdays live “Front Desk Superstars” Seminar. Where, in the beginning of this call you will hear our sales trainer, Barry answer a question about how clinicians can easily convert their medicare patients to cash to help cover their telehealth sessions. Barry provides a good answer about how these patients might not be your ideal telehealth patients, and how you can use them to help your business. Shortly after, I jump in and explain how you need to change their perception of what telehealth PT really means to this population. This is great “Paul on fire” type moment, so make sure you turn this loud and share this episode with anyone that might enjoy it as well! If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 16th, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On today’s podcast episode, you will be listening in to the end our last live seminar with telehealth expert, Mark Milligan. I start this segment with the importance of mitigating risks right now, followed by my view on how telehealth will grow in the next few months. Make sure you listen to this whole ten minute segment to hear what I believe would be the best way to market your digital practice during this crazy time. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 16th, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast, you will be getting exclusive audio from last weeks live “Telehealth, Income Explosion” Seminar. On this call I had on Digital Healthcare Expert, Mark Milligan to teach our community “Implement Telehealth into your clinic with 10 easy steps”. During this opening segment, you will hear me ask “what is the number one question you get about telehealth?” so make sure you turn this episode up loud. If you like this podcast and want access to this whole call, head to paulgough.com/telehealth, in addition, I am is including email templates and scripts needed to implement telehealth into your practice today! Our next live seminar is this Thursday, April 16th, at 5pm. If you want to save the loss of income in your clinic, go to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this podcast you will be tuning in as I have digital healthcare expert Mark Milligan live with my "Telehealth, Income Explosion" students. This segment shows why you shouldn't be worried about all of the tactical "what to do" scenarios when getting started. In all honesty, you probably have already have a few telehealth sessions under your belt! To Join the course mentioned, head to paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

If you have been thinking “Is telehealth right for me?” Or, “How do I transition my past patients over to my new Telehealth Model” you are in luck this episode. Today, you will be tuning into the end our most recent call from our “Front Desk Superstars Program” where our staff member, Barry asked the students of the course “How is Telehealth going for you?” Listen closely for one student’s conversion trick and what he noticed is the way to convert his current patients at such a high percentage! Our next call is live tonight, at 5PM. To join the “Telehealth, Income Explosion” course head to paulgough.com/telehealth. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this one I share some audio from our recent Telehealth Income Explosion Program where we taught 200+ clinic owners how to sell Telehealth to their existing patients… This one is more of a RANT as I explain to all of the staff on the call that now is not the time to be question the value of PT - not is the time to question your prices. It’s a perfect little pep talk for the front desk or staff PT of clinics who are hesitant to sell Telehealth PT because they don’ think patients will pay it. This is definitely on you will want to have your TEAM listen to. If you’re not in the Telehealth program yet, be sure to join us here now: www.paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today, we will be tuning into last weeks first call from our “Telehealth, Income Explosion” course. During this Q and A session with Telehealth Expert Juan Michelle Martin you will hear me ask questions related to the initial intake of your first few Telehealth clients, followed up by questions from some of the students in the course pertaining to: How to serve patients that are in different locations around the world And how to compete with larger providers of telehealth If you like this podcast and want access to this whole call, head to paulgough.com/telehealth to get access to it, I addition, I am personally writing email templates for you to send out to your new patients. Our next live telehealth seminar is this Thursday, April 9th, at 5pm. Join now to start saving any lost income your clinic might have felt in the past weeks Paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

As I watch this coronavirus situation unfold, it’s become apparent to me that there’s THREE specific challenges that we need to be managing as business owners. I discuss them all in-depth on this podcast. Details on the Telehealth Program are here: www.paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Last night we did the first of our Seminars that is showing PTs how to replace their lost income using Telehealth. We discussed how to get started, how to stay legal, what to charge and how to sell Telehealth for the same price as an in clinic visit. As well as that, we discusses what is the best group of patients to target with telehealth. In this podcast, I’ve pulled out some of the audio from the Q/A section with Juan Michelle Martin for you to learn from. Enrol in the program at: www.paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

So last week I faced many clinic owners worst night mare - my clinic closed completely. It was not because the government stopped us or that people were staying away. We were experiencing a 20-25% reduction in appointments which although not ideal, was better than many in this situation. No, the reason we closed was because my staff had concerns over getting the virus and infecting vulnerable loved ones they obviously have to go back and live with every day. In that respect - it wasn’t my decision or the governments, it was my teams and I was fully behind their decision. We sat as a team last Monday (on a zoom call) and considered what we can do to continue to keep the company “open” and income coming in and the reality is that we didn’t have a plan B. We have been exposed as having no back up plan to our in-person visits and we are going to pay the price. We face the brutal reality of having no patients come through the doors for 3-6 months. That means ZERO income save for the monies owed to us by people (…that will be almost impossible to collect at this time). On this Podcast I share with you my PLAN for navigating the next few months without any CASH coming into my clinic. Details on the Telehealth Program: www.paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this one, I tackle everyone’s biggest fear head-on… What if patients stay away for up to 6 months because of coronavirus? How would you cope without any revenue? And, is there something you can do? The answer is yes, there IS more than one thing you can do and we’ll discuss it all on this podcast. Details of the New Telehealth Program mentioned on the Podcast are here: www.paulgough.com/telehealth. If you like this episode and want to know “I wonder what else I can learn from Paul?” you’re in luck. I have three best-selling books to help physical therapists’ with their marketing, sales, and hiring problems. Just head to paulgoughbooks.com to place your order, or email me at paul@paulgough.com and I’d love to help you grow your practice. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this #Flashback Friday episode of The Paul Gough Audio Experience, my team pulled out a clip from an old UK Mastermind.  Tune in as my staff explains how in my clinic: They hire and on-board a new physio  The team best manages their time And how they handle potential drop-offs and reschedules. If you like this episode and want to know “I wonder what else I can learn from Paul?” you’re in luck. I have three best-selling books to help physical therapists’ with their marketing, sales, and hiring problems.  Just head to paulgoughbooks.com to place your order, or email me at paul@paulgough.com and I’d love to help you grow your practice. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: http://www.paulgoughbooks.com

In this fourth and final segment of my staff training with Volk PT located in Charlotte, NC, we are wrapping up a great question and answer session where I cover why it’s okay to tell your patients “No”, the importance of being pre-eminent with both your external marketing and with local doctors, and why properly communicating with your patients within your clinic is crucial. The end of this podcast contains a great “take-away” session with the staff and business owners where I elaborate on what they have learned, helping them (and you) gain clarity on the content we covered during this session. If you like this podcast, do us a favor and check out our YouTube channel. Just search for “The Paul Gough” and you can get access to our daily visual content I put out to help you grow your practice. The link will also be located in the show notes below. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: http://www.paulgoughbooks.com

Today we begin the third part of my staff training session with Volk PT in Charlotte, North Carolina, there is loads of amazing content for you and your team. Turn this one up loud I a address: How you can battle skepticism in your clinic, Why it’s okay to realize you can’t help everyone, Why training your staff is so important, And a great way to book a potential patient from their discovery visit to prevent drop-offs. If you like this podcast, please do us a favor and leave a review on whichever platform you are listening on with how it has helped you, or, share it with someone you think might benefit from it just like you have so we can continue to help people just like you succeed in their business. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today, we are continuing our staff training session with Volk PT in Charlotte, North Carolina, where the staff starts to express some complications they have had with past patients. I help them with everything from talking to patients about their problems differently, to addressing objections about your staff “looking inexperienced” it is all covered on this episode so turn this one up loud. If you like this podcast, do us a favor and check out our YouTube channel. Just search for “The Paul Gough” and you can get access to our daily visual content I put out to help you grow your practice. The link will also be located in the show notes below. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: http://www.paulgoughbooks.com

Today we are starting a new staff training series for you as I am in Charlotte, North Carolina, with Volk PT. In this first hour of our session you will hear how you can use confidence and certainty to help improve your patient visit average and conversion rates. If you like this podcast, do us a favor and share this episode with someone that might benefit from it, or leave us a review about how it has helped you and your clinic. It helps us extend the reach of what I teach daily. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this one you will be tuning into a live call I had with my Accelerator student back in 2018. I was asked the question “should we be focusing more on promising the outcome to our patients instead of showing our credentials?” You will be able to hear quickly what my response is and why I am so passionate about it. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: http://www.paulgoughbooks.com

In this one I share my thoughts on what it takes to not just survive the corona viruses pandemic - but THRIVE because of it. Everything in life presents an opportunity and although you might not see it right now - this is one. There’s all sorts of options and opportunities opening up for you right now from how you use your time, to the type of marketing you use and how you get more in alignment with your team. All of the things that will last for YEARS after the next couple of weeks have past. Here’s a thought: some businesses are NOT being affected in the slightest right now - and some are more than they would like. Why is that? Corona is not discriminating against them or their area — it’s because of how the owners are THINKING about the situation and the ACTION they are taking. Over the next few weeks we’ll be dedicating more podcasts to how the owners in my Mastermind Community are thriving in this “turbulent” period so be sure to subscribe and share it with your private practice owner colleagues. P.S Here’s the link to the “Info First” Accelerator Program: www.AcceleratorNow.com ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: http://www.paulgoughbooks.com

In this one I take you to a LIVE call I held to day with Vicki in my office on how I want my team to RESPOND to the situation (not react like so many are doing!). We spoke about how to manage the team and their concerns… how to talk to clients tempted to cancel… and what to do to use the corona virus situation as a marketing strategy that benefits you. The biggest thing I can tell you is that HOW YOU RESPOND to the situation will determine how the virus affects you - not the actual virus. I am going to be doing a lot of podcasts on this subject over the coming 30 days so stay tuned in and be sure to subscribe. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

We are back to our regularly scheduled programming this week and are bringing you a new Flashback Friday episode where I explain the exact process I use at the Paul Gough Physio Rooms to convert people into cash-paying patients by using the “Golden Ticket” method. I also dive into the proper way to move people through your clinic without scaring them away and the importance of branding your PT business. If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this one we are heading back to my event in Dublin, Ireland where I am in a room full of PT Clinic owners from around the world. In this quick question and answer session you will hear me address my strategy on how you can convert more patients after giving them a free discovery visit. Followed by how you answer a patient’s questions, is more important than what you answer with, when you are uncertain of their outcome. If you like this podcast, follow me on Instagram, where I put pout daily visual content to help you grow your practice. Just search for @ThePaulGough to find me, you don’t want to miss out on what we are doing over there ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

This one is a conversation I recorded at a recent Mastermind Event in New Orleans. It was in a room full of marketing assistants and front desk people who where at the event with their boss. I walked into the room and basically asked the question – “what questions can I answer for you that you DARE NOT ask your boss”… the conversation was amazing and I think you (…and your staff) will get a lot of value out of hearing me explain the answers to questions they daren’t bring up with their boss. Be sure to share this with ALL of your TEAM as I think they’ll be encouraged by the answers they’ll hear. P.S Next PG Event is UK April 27-28th and in the US, LA July 11-12. paul@paulgough.comfor tickets and eligibility information. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Your Top Picks From February : Mashup Monday | Episode 289 In today’s “Mashup- Monday” podcast you will be tuning in as we look back at the favorite videos shorts from last month. In each video we cover: Patients Drop Of When They Lose Sight Of This... How To Wow Your Patients With The First Phone Call Why I Love a Free First Session  My Strategy Behind Google Ads + Facebooks Ads  Why Disney Sweats The Small Stuff “Amy, If You Want To Be Perfect, We're Not Going To Get Along"   Here's How We Can Bring In 6-8 New Patients In A Week   If you like this podcast and want to watch each short above, click on the corresponding link, or you can head over to my YouTube Channel, “The Paul Gough” Where we put out content daily for you to enjoy. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On today's Throwback Thursday you will hear me explain why the “D” in “DPT” has no bearing on the way patients see you. You will also be able to listen in on one of my clinics staff training sessions where I talk about why cost is never truly the issue for new patients, what social media platforms you should be using for your clinic, and why in order to make the transition from PT to business owner you need to drop your ego… If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists grow their practice into money-making machines, so if you need help with your marketing, sales issues, or with hiring world-class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAv…?view_as=subscriber Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today, you will be tuning in to my Big Event Last Year in Dublin, Ireland, where I am wrapping up a session on leadership and how to help get the best out of yourself, and your team. In this open discussion I talk about how all people develop tendencies and problems at an early age, how these complications follow people for their life,  and how you can address these with your staff in a way to help them understand that what they are dealing with isn’t just a surface level issue. Followed up by the steps you can take to put your staff in a position to succeed as the leader in your business. If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. I have written three books to help physical therapists’ grow their practice into money making machines, so if you need help with your marketing, sales issues, or with hiring world class staff, I have a book for you. Just head over to paulgoughbooks.com to order your copy today. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast we are continuing from yesterday (episode 285) in one of my final sessions from my last UK mastermind in Hartlepool. In this question and answer session you will be tuning in as I answer questions pertaining to how to handle disgruntled staff, the importance of mitigating risks, and how to “call it tight” in your clinic to keep the standards at their peak. Followed by a brief “behind the scenes” look at the journey I have been on since I was 13 years old and how I got to the place I am at today. If you like this podcast, do us a favor and share this episode with someone that might benefit from it, or leave us a review about how it has helped you and your clinic. It helps us extend the reach of what I teach daily. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s Podcast you will be tuning in to my most recent UK Mastermind Event in Hartlepool last December. In these first 35 minutes you will hear me explain the importance of coaching, the vision I have for my UK mastermind events, and the importance of a team that is aligned with your business is the quickest way for you to reach business success. If you like this podcast, do us a favor and share this episode with someone that might benefit from it, or leave us a review about how it has helped you and your clinic. It helps us extend the reach of what I teach daily. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On today's Flashback Friday you will hear me talk about one crucial decision PT owners have to make to increase profits AND grow their business! You will also hear a highlight from one of my clinic staff training sessions and hear me explain the best way to handle conversations with people who want free services, how I pay my staff and increase staff loyalty PLUS my theory on why most Physical Therapists will never be successful… If you like this podcast and want to learn more, remember to head over to paulgoughbooks.com to order your copy of one of my best-selling books to help grow your practice. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today we are continuing the keynote I gave at SSPT LIVE back in 2017 in Tampa Florida (Part one is available on episode 282) In this packed room of Physical Therapy Business Owners, you will hear me address common pain points I see clinic owners having. Some of the topics I cover are: Understanding Why Problems Are Ok In Your Business How I Changed My Whole Business I Just One Summer And The Top 4 Systems You Need In Your Clinic If you like this podcast, don’t hesitate to head over to paulgoughbooks.com to order your copy of one of my best-selling books (Marketing, Sales, Hiring) to help grow your practice. ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast you will be listening to the first half of a keynote I gave at SSPT LIVE back in 2017 in Tampa Florida. In this packed room of Physical Therapy Business Owners, you will hear me address common pain points I see clinic owners having. Some of the topics I covers are: Addressing your patients that say they are “too busy” for physical therapy How To Prioritize certain tasks in your practice Overcoming pushback on raising your prices And how to overcome your fear of not having the skills you think you need If you like this podcast, don’t hesitate to head over to paulgoughbooks.com to order your copy of one of my best-selling books (Marketing, Sales, Hiring) to help grow your practice.  ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast, we have a real treat for you. The first hour from my first ever mastermind event back in 2017 in San Diego, California. You will be tuning in as I help business owners understand how crucial the decisions they make shape their business, how to train your staff to get you to where you want your business to grow, perfecting your follow-up process and much more. This event only had 35 business owners packed in a small room, but these principles remain the same to this day, before I am speaking in front of 100+ business owners from around the world in New Orleans next week! If you like this podcast, don’t hesitate to head over to paulgoughbooks.com to order your copy of one of my best-selling books (Marketing, Sales, Hiring) to help grow your practice. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this one I talk about the two specific points in your business life cycle that when you reach you will need to hire - or accept that you will stay stuck.  Many try, but it’s a grave mistake to think that you can just keep growing without hiring… and it’s an even worse mistake to think that you can keep hiring the same “type” of people to get you past $500k in revenue and towards $1,000,000.  This is a revealing podcast episodes with many insights for those who have a “phobia” of hiring and have never considered the impact that has on their INABILITY to grow.  Let me also say CONGRATULATIONS to Nicole Laird of Hay’s County Physical Therapy and Wellness Kyle, Texas who is the inaugural winner of the “Review For Tickets” competition we ran. Nicole has won x 2 tickets to one of my big events in 2020. Great work Nicole. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On today’s Flashback Friday you will hear me talk about why it’s crucial to get staff to buy into new scripts and procedures to help take your business to the next level, and if they don’t, what to do about it… you will also get another sneak peek into my clinic’s staff training plus a little lesson about the importance of self-confidence.  If you like this podcast, then you're in luck because it's your LAST CHANCE to win two free tickets to one of my Big Events in 2020. All you have to do is leave a review on whichever platform you are listening on to be entered. Furthermore, if you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of winning. Once you have done this, send a screenshot to my team at paul@paulgough.com or to my producer at jake@paulgough.com ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today, you will be listening in as I am live on stage at my most recent Mastermind Event in Orlando, Florida. In this session, I help clinic owners understand how easy it is to grow their business without them being tied to it every day. In this second part you will be tuning in as I explain why it is so important to have clarity on the vision you have for your business, and how to execute tasks that are necessary to bring your business to the next level. If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEAWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going. Once you have done this, send a screenshot to my team at paul@paulgough.comor to my producer at jake@paulgough.com ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today, you will be listening in as I am live on stage at my most recent Mastermind Event in Orlando, Florida. In this session, I help clinic owners understand how easy it is to grow their business without them being tied to it every day. During this first part you will hear me explain why these three key components will help you get your business to the point where it is self-sufficient, giving you more time than ever before to make the critical decisions that will take it to the next tier of success. If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEAWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going. Once you have done this, send a screenshot to my team at paul@paulgough.comor to my producer at jake@paulgough.com ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast my team has found an amazing clip of me speaking at SSPT LIVE! Back in 2017. While I am live from stage I cover the biggest skill set every business owner needs to have to achieve Stunning Business Success. Tune in as I cover: The fundamentals of communication Why you don’t need every skill and certification to be a great PT My marketing strategy in both business How to stop “stop price shopping” in your city Followed up by the 4 questions every business owner needs to answer to have a successful marketing plan If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going. Once you have done this, send a screenshot to my team at paul@paulgough.comor to my producer at jake@paulgough.com ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On today's Flashback Friday you will be tuning into the fourth episode of my physio rooms show. On this episode I talk about physical therapy in-house clinic workshops and how to convert visitors into paying patients, another highlight from my clinic's weekly training sessions, (held each Wednesday!), why newspaper ads are a gold mine for your Physical Therapy clinic, and why your STORY is key to future success... If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going. Once you have done this, send a screenshot to my team at paul@paulgough.comor to my producer at jake@paulgough.com ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today you will be listening as I am live from stage at ay my Big Event in Orlando with Vance Morris, former designer and operator at Chef Mickey’s in the Walt Disney World Contemporary Resort. We had the pleasure of having Vance visit us to fill us in on how our clients could DISNEY-FI their business’ to better serve their patients. In this episode you will hear how: Disney has found a way to spend 0 dollars on their marketing budget How one small gesture separates you from your competitors and allows you to charge higher prices Why you should look at Disney For ideas on how to improve your business And why the small details in your business matter so much. If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going. Once you have done this, send a screenshot to my team at paul@paulgough.comor to my producer at jake@paulgough.com ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On today's episode, we will be going behind the scenes of the first session of my Strategic planning event in celebration, Florida. Where had the opportunity to host this amazing day about how to operate business’ around the world. In this exclusive look you will hear: Why creating a plan is crucial to building the business you want to scale The Importance of raising your rates and how it will help you work smarter, not harder Why every number is important in your business Followed up by a question and answer session with the attendees of the event. If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this one I share with you the three (painful!) lessons I took from a PT business owner who recently went into bankruptcy… You might think that a failing business has everything to do with “not getting enough patients” - but that was far from the truth. Listen in and take notes from the lessons, PLUS, learn about your chance to win x2 tickets to a big event I’m hosting in 2020. Thanks to producer Jake for the great idea. Listen to the instructions on the podcast and then to enter the competition, you will need to use this email address: jake@paulgough.com If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going.  ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today's podcast you will be tuning in as I have a staff training session with PhysioSport in the UK. This session is after I had treatment in their clinic so I thought it would be a great time to help their team with any headaches they might have. Tune in as we cover : - Why you need to ask your patients the right questions to ensure their success. - Why certainty is so important when your patients make a decision - And how you can convert those stubborn patients that just want their free reports.  If you like this podcast and want to come to one of my Big Events in 2020, leave a review on whichever platform you are listening on to be entered into our GIVEWAY for 2 free tickets to attend! If you have purchased and enjoyed one of my best selling books for physical therapists, leave a review on Amazon as well to gain extra entries and increase your chances of going.  Once you have left your review, email a screenshot to my team at paul@paulgough.com or to jake@paulgough.com to make sure it is accounted for.  ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On today's Flashback Friday you will hear me discuss why the Physical Therapy Industry is getting stuck in the dark ages by STILL teaching how to suck up to doctors, the importance of a consistent and reliable nurture system, and why Physical Therapists are being DISRESPECTFUL to the people they should be serving, You will also get a little insight into my own clinic and how I train my awesome staff. If you like this podcast and want to find out how else I can help you and your clinic you can visit www.paulgough.com/books/ and check out my best selling books to assist you in marketing, selling, and hiring trustworthy people in your clinic. Just visit www.paulgough.com/books/ and get the materials you need to enhance your business today. Thank you for listening! ---- Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this FINAL PART of my annual planning meeting with my physio rooms staff, the media and physio teams finish planning their marketing strategy for 2020. As you start listening you will hear both the media and physio team continue to plan their social media marketing campaign, trying to target un-tapped buckets of potential patients. Until I chime in reminding them that social media isn’t the ONLY method to market to patients and that they can rely on other sources as well. Causing them to move their focus to other marketing methods such as workshops and referral for rewards programs. If you like this podcast and wonder what else I could help you with, head over to my YouTube channel where I release daily video content to help your clinic with its sales, marketing, and overall customer experience.  GO HERE - youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today you will be listening in as my physio rooms staff continue their last session of our annual planning meeting and plan for a successful 2020. They get so granular that they get down to the specific day of the week that they plan each day of the week and how the post will target a specific person! Make sure you tune in to the end to hear how I would structure my clinics own marketing strategy if I was in Hartlepool. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On todays episode you will be listening in as my physio rooms staff start their last session of our annual planning meeting and plan for a successful 2020. This session is all about their marketing plan for this coming year, what has worked before, and what new ideas they can implement to improve their marketing structure. If you like this podcast and wonder how you can improve your clinics marketing structure, my “New Patient Accelerator Method” is for you. In this best selling book I explain how you can flood your clinic with new patients even without doctors referrals, and how to add $100k in cash pay revenue within the next 12 months plus much more with Paul’s direct marketing system. To order your copy of the “New Patient Accelerator Method” and claim your FREE marketing toolkit, head to paulgoughbooks.com ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s episode you will be tuning into my annual planning meeting with my physio rooms staff as we cover the best way to complete a patients plan of care in my clinics. Followed up by the psychology of why patients drop off your schedule. If you like this podcast, order my best selling book “To Sell Is Healthy” here ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this Flashback Friday of the Paul Gough Physio Room Show, you will hear me talk about why it’s lazy to rely upon referrals for your physical therapy practice from patients, and other ways you can grow and scale your business on YOUR terms. Followed up by a sneak peek into my clinic’s Staff Training, about how to break-free from dealing with insurance companies. You will then hear me talk about the details of an interactive workshop followed up by a Question and Answer session about dropping insurance. If you like this podcast and want to find out how you can drop insurance companies in your clinic check out my Best Selling New Patient Accelerator Method for Physical Therapists. In it, you will find out how to get floods of new patients without the need for referrals from doctors and furthermore where to find cash-paying patients with a small marketing budget. You can purchase the book now by visiting PaulGough.com/books. With its help, you will grow your clinics' profit x 10 and still be home by 5 pm each night. This first step is to simply visit PaulGough.com/books. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s section of my annual planning meeting with my physio rooms staff you will be tuning in as we cover the critical drivers in my clinic that ultimately lead to our success. Followed up by my explanation of why physio clinics NEED to understand their patients better, and how if we don’t, it leads to frustrations with our patients. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

For today’s episode you will be tuning into the first half of the afternoon session of my annual planning with my physio rooms staff. As the team goes around the room and reflects on their take aways from the morning. Some of their takeaways from the day revolved around: Why your patients doubt their decisions about their treatment The importance of learning And the importance of optimism, followed up by how having that mindset and seizing opportunity has benefited me up to this point in my business journey, and how you can do the same. If you are enjoying this podcast and wonder “I wonder what else Paul can help me with?” make sure you follow me on both Youtube and Instagram. We release daily videos that help you stop drop-offs with patients, marketing headaches, and tips to help convert patients within your sales process. Just search for “The Paul Gough” on either platform and make sure you subscribe so you don’t miss out on our content to help grow your practice. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast you will be tuning into another segment of my Annual planning meeting where we discuss why calling a patient after their session is so important in my clinic. Besides it being a normal check-in asking if the patient is getting along with their treatment alright, the 24 hour phone call is used to create a connection with your patients keeping them happy and on your schedule session after session. Listen in to hear the structure for this call process that takes place in my clinics, and how you can implement it in your clinic today. If you like this podcast and want to learn more, head over to paulgoughbooks.com to get your copy of my best selling books on Marketing, Hiring, and Selling in your PT Clinic. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s episode we have more of my annual planning meeting with the physio rooms staff for. Tune into this behind the scenes look as they look at what they could improve on from 2020. We cover everything from their approach to social media, to the music that is on in my multiple clinics, where it all boils down to the experience the customer is having and never loosing sight of why they feel the way they do in the clinic If you like this podcast and want learn more from me, head over to my YouTube page where he puts a video out daily to help solve the headaches in your business. Just search for “The Paul Gough” to get access to all the videos. And while you’re there, make sure you subscribe so you don’t miss out on any of this top notch content. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today’s podcast will be coming from a previous call on one of my Accelerator courses. You will hear me address questions about; -Finding out what your patient wants out of their treatment by asking them the questions they want to answer -Using these answers to improve your clinics marketing message -And how to inform your patients that your clinic will be dropping their insurance, and moving to a cash-based model If you’ve been listening to these podcasts all week and know you need to improve your clinics marketing systems, this is your last chance to sign up for my new patient Accelerator course. In this program you will learn how to establish your clinics marketing message, automate your marketing to work for you, keeping your schedule full, growing your clinic by 50-250%. To learn the system I use in my clinics head to www.PTProfitAcademy.com/Acceleratorto sign up. Class begins Monday January 27th, do not miss out on this opportunity. Again, sign-up at www.PtProfitAcademy.com/Accelerator. I look forward to seeing you on Monday! Enjoy this podcast, Cheers😉 Enroll in Accelerator here: www.PTProfitAcademy.com/Acceleratoror email paul@paulgough.com to ask a pre-joining question. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today, you will be tuning into another huge success from my Accelerator Program! In this one, you will hear from another Accelerator superstar that enrolled in my program. Even after being a PT in multiple clinics prior to owning hers, she lacked the confidence it took to address patients one on one. After taking Accelerator, her monthly revenue has increased by 60% and her schedule is at maximum capacity! I can keep showing you the success this program has been providing, or you can see for yourself… Enrollment for my New Patient Accelerator Course ends TOMORROW, January 24th do not miss out on your opportunity to help your grow in 2020… Enroll in Accelerator here: www.AcceleratorNow.com or email paul@paulgough.com to ask a pre-joining question. You can Watch this testimonial On my YouTube Channel Here ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this one you’ll get some clarity on why people won’t pay that much for physical therapy… not if they can get it cheaper elsewhere. But, what they will pay more for is something only your MARKETING can do and that is to change their perception of what they are buying from you. If you’re in a town where you think because there’s so many clinics, you can’t raise your rates, the answer is waiting for you on this podcast. What is more, you’ll also hear from one of our Accelerator superstars who tells you about the conversation we had about his last $3000 – and why he SHOULD spend it with me, and how he’s now very glad he did. You can join the Accelerator Program here: www.AcceleratorNow.com or ask a question: paul@paulgough.com Listen to Jake Bermans’s CEO Interview here - https://www.paulgough.com/podcast/ep-108/ You can Watch this testimonial On my YouTube Channel Here ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

This one is about what Marketing Success looks like… literally! You’re going to here from one of my top students - Kevin Vandi of San Jose - on his New Patient Accelerator and Marketing Success… What is more, I ended up getting a little deep on the subject of business owners who start a business - then ultimately get a little lost or STUCK… There’s as much of a lesson on success in life in this podcast as their is marketing and I hope you learn something from it. If you've lost sight of why you started the business in the first place - and ultimately why we're here in the first place - you will love this podcast. Turn me up loud... Enroll in Accelerator here: www.AcceleratorNow.com or email paul@paulgough.com to ask a pre-joining question. Listen to Kevin Vandi’s CEO Interview here - paulgough.com/podcast/ep-112/ You can Watch this testimonial On my YouTube Channel Here ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

This one is about the TIME SUCK activities that clinic owners do that they think is “marketing” their clinic. In reality, although they’re commonly confused with “marketing”, none of the 8 things you’re about to hear on this episode are actually marketing. Mostly, they’re a complete waste of time and money and yet people will continue to do them - simply because they don’t know what else to do. At the very least, I hope you’re able to recognize some of them and stop doing them - replacing them with real marketing that puts the Message - Market - Media principle that I teach on Accelerator at the front and center of everything you do. Speaking of Accelerator; NOW is a great time to enroll… we kick off a new intake of clinic owners in the next 7 days and you can enroll at www.AcceleratorNow.com. Email paul@paulgough.com if you want to know what bonus’s we can give you as a valued Podcast listener… ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Have you had problems with staff, patients that “don’t want to pay” and how to speak to your patients at the end of a workshop? On today’s podcast, my team has taken the first ever Paul Gough Physio Rooms Show, from 2016 and put it into audio for you to listen to! Listen in as I am in my Hartlepool clinic 4 years ago sharing my thoughts on:  How difficult it is to find staff that are committed to their job Why patients actually “don’t want to pay” In your hometown… And if you are hosting a workshop, how you can make the biggest impact on the attendees, with just one simple gesture. Watch the show here If you like this podcast and want to learn how you can create your marketing plan for 2020 and how to boost your take home salary up $10,000 a month. Or if you are an insurance-based clinic, how you can attract new patients without doctors referrals. You have the opportunity to learn from me Live this weekend in my “Marketing Plan 2020: How to Get All The New Patients You Need, Charge The Prices You Deserve” Webinar! It’s happening this weekend, January 18th and 19th at 12 pm. This live webinar with me is free to join, just head to paulgough.com/training to sign up. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

When a patient drops off of their plan of care or cancels a session, the reason why is never “they ran out of money” and it is almost always the fact that you and your clinic stopped communicating the marketing message that attracted the patient in the first place. Tune in as I tell two stories of PTs that were making this mistake in their separate clinics… If you like this podcast and want to learn how you can create your marketing plan for 2020 and how to boost your take home salary up $10,000 a month. Or if you are an insurance-based clinic, how you can attract new patients without doctors referrals. You have the opportunity to learn from me Live this weekend in my “Marketing Plan 2020: How to Get All The New Patients You Need, Charge The Prices You Deserve” Webinar! It’s happening this weekend, January 18th and 19th at 12 pm. This live webinar with me is free to join, just head to paulgough.com/training to sign up. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today's episode of the Paul Gough Audio Experience, we are continuing my annual planning meeting with my Physio Rooms staff. Tune in as we talk about the importance of proper communication, Why your problems won't be fixed by something "new" And the process my staff follows to book a patient immediately after a session, keeping them on schedule. If you like this podcast and want to learn how you can create your marketing plan for 2020 and how to boost your take home salary up $10,000 a month. Or if you are an insurance-based clinic, how you can attract new patients without doctors referrals. You have the opportunity to learn from me Live this weekend in my “Marketing Plan 2020: How to Get All The New Patients You Need, Charge The Prices You Deserve” Webinar! It’s happening this weekend, January 18th and 19th at 12 pm. This live webinar with me is free to join, just head to paulgough.com/training to sign up. ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Do you struggle to have a successful marketing plan each month? In this second part of “How To Hit Your Marketing Goals” podcast, you will be listening in to a session from my most recent Mastermind event in Orlando where I show business owners from around the world how they can easily hit their marketing goals. Tune in as you will hear me cover the final two “buckets of people” you can draw from and marketing strategies that your clinic can implement to make sure you can hit your targets easier than ever before. If you would like to listen to the first part of this podcast, you can find the link in the show notes, or on your favorite podcast platform under “How To Hit Your Marketing Goals, Episode 225” If you like this podcast and want to learn how you can create your marketing plan for 2020 and how to boost your take home salary up $10,000 a month. Or if you are an insurance-based clinic, how you can attract new patients without doctors referrals. You have the opportunity to learn from me Live this weekend in my  “Marketing Plan 2020: How to Get All The New Patients You Need, Charge The Prices You Deserve” Webinar! It’s happening this weekend, January 18th and 19th at 12 pm. This live webinar with me is free to join, just head to paulgough.com/training to sign up. Listen to part 1 of "How To Hit Your Marketing Goals" here - paulgough.com/podcast/ep-225/ -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Tune in today to hear what I have been up to since coming back to Orlando, along with how you can get two free tickets to one of my big events this year! -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

If you have followed me for awhile, you might have heard me say “There is no possible way you can actually fix a patients problem in 2-3 sessions”. If you think you are magic and that this is the best outcome for your patients, you are mad for thinking so… As you tune into this behind the scenes look at me annual planning event, you will hear about an injury I had when we was younger, leading to complications with my health to this day. What’s important to understand is that the communication from your physio’s to your patients is so important not only for your business and keeping schedules full, but for the health of your patients that are depending on you to keep them healthy for the rest of their lives. If you like this podcast and want to double your profits all while having clarity on how to operate your business in the next 12 months, my Strategic Planning Day is right around the corner. It’s on January 30th, here in Celebration, Florida. When you come, you will be working with me in a small group to understand the numbers in your business, develop a marketing plan, and develop a plan to grow your practice! Again, it’s coming up on January 30th here in Celebration Florida. For more information you can email my team at Paul@paulgough.com or click here- ptprofitacademy.com/strategic-planning -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today, you will be tuning into the first half hour of my annual planning meeting with my physio rooms staff where you will hear where I see the company growing to, and how the media and finance teams will help them with their growth moving forward. The session moves to a conversation about what worked well this past year, with the selling of packages being a huge staple for the Physio company. Turn it up when you hear me dive into the psychology of the “Buyers Journey” and just because something doesn’t work the first time it’s implemented in your clinic, that you should end it for good. If you like this podcast and want to double your profits all while having clarity on how to operate your business in the next 12 months, my Strategic Planning Day is right around the corner. It’s on January 30th, here in Celebration, Florida. When you come, you will be working with me in a small group to understand the numbers in your business, develop a marketing plan, and develop a plan to grow your practice! Again, it’s coming up on January 30thhere in Celebration Florida. For more information you can email my team at Paul@paulgough.com or click here- ptprofitacademy.com/strategic-planning -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this episode of "Pranked! What Not To Say On The Phone" within the Paul Gough Media Universe you will be tuning in as I call a clinic live from stage at my most recent Sales and Conversion Bootcamp in Orlando, Florida. Listen in to the conversation I have with this front desk staff member about what I could do to help treat my pain, while trying to just stick me on her schedule and move on, there’s no wonder that I said I would shop around and call back later. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s episode of the Paul Gough Audio Experience, you will be tuning in to the Third part of my staff training session with CJ Physical Therapy, where the Question and Answer session continues with the staff and clinic owners from the area. During this third part we talk about how to answer the dreaded “insurance question”. Followed up by one business owner’s headache she is having with getting her staff on board as she shifts the direction of her business. I explain why you should structure the relationship with your staff, communicating expectations about their position, and how to help them manage the change that happens within their role in your clinic. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

My staff training CJ  Physical Therapy and Pilates continues today as I am asked by a staff member how she should handle someone’s apprehension with their clinic being out of Network. This sparks a great conversation about the price attached is never what they are focused on, and how their clinic needs to communicate: - The Value and quality of the treatment they are giving - The patients expectations about what they want from their treatment - And communicating the values that they have within their clinic to help relate with patients. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

The Staff training from the 5 cities in 5 days tour continues today with our stop at CJ Physical Therapy and Pilates in Portsmouth, New Hampshire. In this opening session you will hear me talk about: - Why your staff should love accountability - How to figure out where your problems start in your business - And why worrying about being liked is hurting you more than you know. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

I this episode of "Pranked! What Not To Say On The Phone" within the Paul Gough Media Universe you will be tuning in as I call a clinic live from stage at my most recent Sales and Conversion Bootcamp in Orlando, Florida. As the clinic employee first answers the phone, he was off to a good start. That is until he started down the rabbit hole that is physical therapy, with all of the technical terms attached to it, confusing me as a potential patient with a back problem. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Do you take the time each week to review the clinics goals and KPI’s with your team? For today's podcast you will be listening to the Paul Gough Physio Rooms Show and the behind the scenes look at why I started the 5 cities in 5 days east coast tour. This was recorded from Orlando International Airport, to Charlette, North Carolina, where I cover why I love training staff in my clinics, and if yours cannot get on board with it then they are missing a trait that you may want them to have. Remember, your staff is your biggest asset and if you cannot invest in them, you are not investing in your business. Watch this episode of the Paul Gough Physio Rooms Show here : https://www.youtube.com/watch?v=hJ50hKle7XE&t=25s -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today you will be tuning in as I wrap up my staff training day with Breakthrough Intensive Physical Therapy. In this 4th and final part, we talk about: -Further advice from part 3 about giving your patients choice - What could cause a “no show” even after they confirm an appointment on the phone -An easy way to convert a patient during a discovery visit Followed up by the take aways from the staff and business owners from the day. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you subscribe so you don’t miss out! -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Tune in to this third part of my staff training with Breakthrough Intensive Physical Therapy as the question and answer session continues with the staff and I help their team with: - Handling client objections about change in the clinic’s pricing and structure - Helping patients feel comfortable seeing the new PT in the clinic - And providing choices for their patients so they can ultimately make their decisions confidently and easily. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

My staff training with Breakthrough Intensive Physical Therapy continues today as we discuss some of the glaring issues in their clinic. Today you will be tuning in as we cover: - Understanding what a lack of preeminence is having on a clinic - Building trust with your patients - The Value of giving a simple gift to a potential patient - And understanding why you having trouble charging patients for your services, and why when they say “no” it’s never about the price attached. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

The Staff training from the 5 cities in 5 days tour continues today with our stop in Long Island, New York at Breakthrough Intensive Physical Therapy. In this opening session you will hear me talk about the importance of training your staff Along with tackling this clinics issues with: - Understanding why “cheap” isn’t what your patients want - And the choice that patients want in their treatment. And much more If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

"Pranked! What Not To Say On The Phone" is back within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash. In this episode, you will be tuning in as I am replaying two calls I made before my most recent Sales and Conversion Bootcamp here in Orlando, Florida. Giving my critiques live from stage during the calls, you will be able to hear what your competition is saying on the phone to their potential patients. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

This is the fifth and final segment of my staff training with Next Level Physio Therapy in Wood-Cliff Lake, New Jersey; where I answer the final question of our question and answer session followed by the take-aways that resonated with the staff during the day. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Tune in to this Question and Answer session with the Staff at NXT LVL Physiotherapy in Wood-cliff Lake, New Jersey as I address: - Building rapport with patients - Perfecting the Initial Evaluation with patients - And the choice that patients want in their treatment. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today we are continuing my 5 Cities in 5 Days East Coast Tour at Next Level Physiotherapy in Woodcliff Lake, New Jersey. In this third part of our staff training session, you will listen in as I explain: - How to Get Patients back on schedule - Conversations on the phone that fail to convert a patient - Giving an accurate diagnosis to then prescribe a plan of care And much more If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today we are continuing my 5 Cities in 5 Days East Coast Tour at Next Level Physiotherapy in Wood-cliff Lake, New Jersey. In this second part of our staff training session, you will listen in as I explain: - Selling to patients by understanding what they really want and using preeminence - Communicating with those “difficult patients” that just need some extra nurturing - And the importance of being respected rather than liked If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today we are continuing my 5 Cities in 5 Days East Coast Tour, but at a new location, Next Level Physiotherapy in Woodcliff Lake, New Jersey. In this first part of our staff training session, you will listen in as I explain: - What I learned while starting my Physio Business -The importance of training your staff and accountability - How perception drives patient expectations and how they buy If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this fifth and final session, you will listen in as I explain why it’s important to : - reviewing KPI’s -How to maximize the space in your clinic - And how you should present a “free” offer. Followed up by a recap and take-aways from the staff and business owners from the day. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this fourth session, you will listen in as I explain why it’s important to : - Help patients feel certain in their decision to hire you. - Keep patients focused on the outcome they want. - Provide patients a choice to select their plan of care. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on youtube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this third part, you will listen in as I answer questions to the physio staff where they ask me things like : - The fear of not knowing what to tell a patient over the phone - Getting started as a new clinic owner - And how you can make your patients feel more comfortable while deciding to hire you If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot-camp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this second part, you will listen in as I answer questions to the physio staff where they ask me things like : - How do I have a better chance to convert a patient on the phone? - How do I Have more confidence on the phone? - How do I handle “No” from a patient? If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot-camp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. During this first part of this staff training you will hear me talk about building certainty with your patients so they pay your rates, decreasing the risk of drop-offs on your schedule, why keeping your staff accountable is crucial to having a thriving business, and plenty more in this un-cut behind the scenes look at this stop of the tour. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot-camp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

As the owner of your business, it’s crucial for you to be able to build and manage a team to help your clinic grow. If you have gone through the hiring process before and feel like there is never anyone good enough to hire, this podcast is for you. Listen in as I am live on stage detailing the 4 key attributes you need to look for to hire an “A-Player” If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot-camp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Could what your staff are saying in the treatment room be the reason why patients drop off schedule and don't come back for more sessions?... For today's podcast you will be listening to the Paul Gough Physio Rooms Show and the behind the scenes footage from my recent Mastermind event in Ireland, where I'm talking to a room full of Europe's top Physical Therapy Business Owners GOBSMACKED about the conversations going on with patients, and why if your staff fail to understand what you're really selling - it's costing you a small fortune. Watch this episode of the Paul Gough Physio Rooms Show here : https://www.youtube.com/watch?v=DIbtDeDLp3s -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Do you struggle to have a successful marketing plan each month? In this podcast, you will be listening in to a session from my Orlando Mastermind event where I show business owners from around the world how easy it is. You will be hearing about what I call “buckets of people” and how they are categorized. Along with what type of actions fall into the first two categories to make sure you can hit your marketing goals easily. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot-camp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today you will be tuning in as I am wrapping up the phenomenal weekend that happened at our summer Mastermind in Nashville. Listen in as I recap what I saw were new obstacles for business owners in the PG community; these included celebrating prematurely, following up with your patients, giving staff another chance in the clinic, and much more. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Bootcamp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today we have a “Mash-Up Monday” segment from the content vault for you. You will be listening in to two sessions I held last year at my annual Sales and Conversions Bootcamp, where I explain why your communication goes beyond words, and why you need to stop letting patients wait “A little longer” before booking a session with you. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Bootcamp to sell your services with confidence for good. Sign up at www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

When you are a business owner, you may feel the pressure from people that “know you” to provide a discount for your services. This is not what a profitable, successful business does to stay afloat. Listen to this snippet from my 2019 5 cities in 5 days East Coast tour, where a new Jersey Clinic owner had this very problem. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Bootcamp to sell your services with confidence for good. Sign up today to claim your $1000 discount before the offer ends TODAY, November 22nd!  www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

If you have started or are thinking about starting a private practice in my home of Britain, this is my message for you. The act of selling and having rates that will help you sustain a healthy business will be so foreign to Physios in your clinic and from the NHS will give you pushback on how you will be running your business. You are not alone on this journey, we have a great community established in the UK and all through Europe, and we would love to have you as a part of it as well. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Bootcamp to sell your services with confidence for good. Sign up today to claim your $1000 discount before the offer ends November 22nd!  www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

If you want to grow your business, there are three things you can do, increase your number of customers, increase the frequency of visits per patient, and the easiest of them all, raising your rates….. That is what you will be tuning into today as I am live on stage at last year’s sales boot camp in my final session of the event, and how to raise your clinics rates. I cover the formula I use to make this decision, how to establish authority that your patients can trust, and how to handle any possible objections that might arise while doing this. If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

When you have an inquiring patient that says that they will "let you know soon" about their decision on treatment, we all know that they are about to walk out those doors and never come back... tune in as I address this common issue I see clinics suffering from around the world while at last years sales and conversions bootcamp in Las Vegas, Nevada. If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. Sign up today to claim your $1000 discount before the offer ends November 22nd!  www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today we have a “Mash-Up Monday” segment from the content vault for you. You will be listening in to three sessions I held last year at my annual Sales and Conversions Bootcamp, where I explain why your patients are dropping off, why your first impression means more than you think, and how being silent in a conversation with a patient will do more to help your sales than you may think. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Bootcamp to sell your services with confidence for good. Sign up today to claim your $1000 discount before the offer ends November 22nd!  www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s episode of The Paul Gough Audio Experience we look back to last weekend in a panel discussion with two members from our world wide community. You will be tuning in as we are following up from a breakout room we held called “How To Get The Best Out Of Your Boss”, where my staff answered questions about how we structure our time efficiently around both offices, which goes way past the tactical weekly meetings and “what do you need from me?” questions. If you want to grow and scale your business, your time is VALUABLE! I hope some tips in this episode will help you find out what tweaks you can make to use that time better. If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today's podcast is brought to you by the most recent "New Patient Accelerator Program" call I had this week. Where I was asked "Should we stay away from, or target areas that have other clinics using our google ads?" Tune in to hear why I would use this strategy, and what you can do to set yourself apart from other clinics when your ads start working. Hint: It's much simpler than you think... I go off on one this episode, enjoy! If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

This episode is taken from the last session of my most recent Mastermind Event in Orlando, where I shared the FIVE things that you need to watch out for as a business owner that will keep you in the day-to-day operations that prevent your business from growing… As your business grows and you perfect your marketing, two pressing challenges you will encounter will be the PEOPLE in your business, and the NUMBERS that drive it. As a successful leader it is critical to master the understanding of these two factors, or else it will hinder your business. Listen in to find out what those 5 things you need to look out for are, and what you can do to become a leader of a profitable clinic. If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this one I interview Luke Gordon of Gordon PT. A seven Figure PT clinic that is the heartbeat of a beautiful town called Spokane in WA. I have worked with Luke and his clinic for over three years and in that time I’ve watched his traditional clinic break away from the traditional methods of relying upon doctors to a more modern “direct marketing” approach that means Gordon PT acquires the majority of it’s own patients through their own marketing efforts. Luke shares with you lots of lessons learned about escaping the doctors referrals trap, how he leverages something called “omnipresence” in his town, the challenges he’s faced since stepping back from patient care COMPLETELY and how he made the decision to a little bit more on marketing that allowed him to bring in an extra $20,000 per month. We talk about employees and how employee problems are really your problems, lessons learned on not tracking numbers and how to recognize when it’s time to grow past where you are now. Enjoy the show. You can reach Luke at: Website: www.GordonPhysicalTherapy.com Facebook: facebook.com/GordonPhysicalTherapySpokane/ IG: @GordonPhysicalTherapy If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

This is an interview with a business owner who DARED to do what so many Insurance Clinics are dreaming of doing… dropping Insurance and charging much higher fees. Kim Gladfelter started her business physio fit in 2010 in San Jose and within a few years found herself running a clinic that was barely making $2-3 dollars per visit. She had nearly 20 staff on her books and a huge rent to pay yet she made the brave decision to move out of network and completely change her way of doing business. These days she is out of network with most insurances and charges $250 per session - a far cry from the $83 average she was getting a few years ago. In this episode Kim talks about her journey, how she recruits staff with the right mindset, skills and values to survive in an out of network clinic as well as how she continues to motivate her team to perform. Kim shares her top marketing strategies that bring in patients without having to rely upon doctors - and interestingly, how Kim has experienced that most of the patients she has the most difficulty with actually come from Doctors. Kim has a lot of wisdom and a lot of experience with running a physio business and above all, she is living proof that it IS possible to walk away from Insurance companies any time you like. You don’t have to wait until they’ve siphoned all of the profit out of your business. Enjoy the show and check Kim out at: Website: physiofitpt.com/ Facebook: facebook.com/physiofitpt/ Twitter: twitter.com/Physiofitpt YouTube: youtube.com/channel/UCcYn_IxkpaCicrPvqMjWVmQ Instagram: instagram.com/physiofitpt/ If you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Just over two years ago Brooke Olsen started her own cash pay practice with her partner Annie Brodsky in Denver, Co… At the time she thought she didn’t need any help and then her great clinical skills would see them through. Within 6 months they realized that they had no business plan, no marketing and just no real understanding of what it takes to run a successful practice. They struggled along with 3-4 visits per week. Fast forward two years and they’ve TEN - X’d their business and they’re now seeing over 40 visits per week, charging over $250 per session and have already employed a full time PT that has allowed them to step back from patient care. This is a very interesting Podcast and should serve as inspiration to the fledgling podcast listeners who are currently struggling or flat-lined - zero to $500k is possible in less than two years is possible if you follow the right steps. One of my favorite parts of this podcast is the discussion about fees - and how Brooke and Annie recognized EARLY that you must set your fees high to be able to AFFORD to recruit and continue to fund your clinics growth. You can reach Brooke and Annie at: www.thephysiorevolution.com FB: www.facebook.com/thephysiorevolution IG: @thephysiorev Email: TheTeam@thephysiorevolution.com Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this one I share with you the story of Jonathan Ruzicka of Woodlands Houston… Jonathan started his business three years ago and, in that time, has passed 500,000 in revenue and has doubled that in the last 12 months with a team of 6 staff. Jonathan talks about how he’s developed as a leader, how he’s made mistakes but quickly learned from then and the secret to getting good at marketing for cash pay patients. What I love about Jonathan's story is that he hasn’t just had success financially and in business, he’s taken much of what he’s learned these last 3 years and become a better person at home to his wife and two kids… …you’ll hear him talk about that, about becoming a leader, and his transition to a true CEO of his company as he steps back from 40 hours per week of client care to less than 15 right now. Enjoy the show and you can reach Jonathan at www.rpmwoodlandspt.com Facebook: Jonathan Ruzicka DPT Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Boot-camp that's happening this December, 7th and 8th in Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Just over two years ago Christine started a business that was so successful it quickly got her stuck. Making money wasn’t the issue, but finding a MODEL for her business that would allow her to serve more people, continue to make money - and actually have some free time for her self was. This is an episode that I know you’re going to love as we talk about the fears that come with changing your model, stepping back from patient care, telling clients the rates are rising, the difficulties with hiring Its and how to over come all of those things. We get to talking about the personal transformation that comes with growing a business, how it’s now difficult to talk to friends and family and lessons learned from the first year of hiring people and becoming a leader of a practice. I think what you’ll take from this podcast is that it is not possible to think that you can serve EVERYONE without considering that not everyone can be served; that it’s one thing to think that you can serve everyone but how can that possibly last if you’re not serving your self? Is it really about them that you don’t want to raise your rates or change the model - or are you worried about what they think of you for doing so? It’s a common internal struggle that many in our profession live with and I’m sure you’ll enjoy listening to this and learning how Christine over came that same issue. Enjoy the show; you can reach out to Christine at : Email: christine@breakthroughptli.com Website: www.breakthroughptli.com/ Social Media: FB: Breakthrough Intensive Physical Therapy IG: Breakthroughintensivept YouTube: Breakthrough Intensive Physical Therapy Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Head to www.paulgough.com/sales to book your seat, or for more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was in Newark, New Jersey for my five cities in five days, book signing tour. On this episode, you'll hear me explain the differences between a cash pay and insurance based clinic, and who has it “easier” when it comes to marketing and converting patients. Listen to this podcast to hear how you can maximize your clinics profit, and how you may have more in common with "the other guys" than you think. To watch this show on screen, click HERE  Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this episode, we are heading back to last years sales and conversions boot camp, where you will be hearing me live from stage teaching how to address the dreaded “do you take my insurance?” question. Tune in to hear how you can overcome this objection, and other roadblocks that patients might have in relation to the insurance question. Make sure you listen to the end so you can hear how to handle those tough, driver like patients that swear they ONLY want to use their insurance. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot camp to sell your services with confidence for good. Details here: www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

"Pranked! What Not To Say On The Phone" is a new segment that we have started within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash.  In this episode, we keep testing the clinics here in Orlando. I call a local clinic where I explained how much pain I was in, almost crying on the phone asking for help and re-assurance. If this call is an example of how this staff member handles patients that have a few questions, I can't even imagine how much money they are losing from patients that aren't booking with them.  Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at the Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Also, if you would like to train your staff how to avoid doing this in YOUR CLINIC, ask how you can book them a seat as well. Head to paulgough.com/sales to book your seat, or you can reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today's episode of The Paul Gough Audio Experience: Live From Stage we will be heading back to last years Sales And Conversions Boot-camp in Las Vegas. Tune in as I am in a rapid-fire Q/A session where I was asked “Why am I constantly getting the ‘What’s the price?’ question?” When a patient is asking this, it is because they want more information so they can create a perception of you that will influence their decision to buy from you, or the clinic down the road. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Boot camp to sell your services with confidence for good. Details here: www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

One of the reasons why most PT's struggle with selling is because they don't know what the person calling them REALLY wants. When you know what patients WANT, what they VALUE and what they're STRUGGLING with - then, and only then will you be able to match up what you can do to help them, with what they want from you, and selling becomes effortless. If you double your sales skills – you will double your profits, join me and a room full of other top minded PT Clinic Owners this Dec 7-8 in Orlando at my Annual 2-Day Sales and Conversions Bootcamp to sell your services with confidence for good. Details here: www.paulgough.com/sales -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was in Dublin for one of his UK Mastermind Events I held this last August. On this episode, you'll hear me teach a room full of clinic owners from around Europe the importance of establishing goals strategically that makes it much easier to achieve them... You'll also hear: * Why you need to create targets and identify step-by-step what it takes to reach them! * How to identify the 'gap' from where you are now - to where you want to be * Why it's not always about getting MORE new patients for clinic growth - it's more PROFIT * Strategic thinking - why it's key to solving most of the problems in your business with way less effort and energy Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at the Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

"Pranked! What Not To Say On The Phone" is a new segment that we have started within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash. In this pilot episode I thought it'd be fitting to do a google search in my home town of Orlando, Florida where we randomly selected a clinic to call up. I took the role as a middle aged construction worker who hurt his back, TRYING to give my money away, but this front desk staff member had another idea for me! Tune in to see how this call went...  Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at the Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Celebration, Florida. Also, if you would like to train your staff how to avoid doing this in YOUR CLINIC, ask how you can book them a seat as well. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this staff training session from the recent 5 cities in 5 days, east coast book signing tour, you will be tuning in as Paul speaks at a clinic in Woodcliff Lake, New Jersey, about how patients should be treated the second they contact your clinic. It’s important to remember that each patient that calls your clinic has their own specific need for what they are seeking treatment for, meaning that you must speak to and treat them differently to ensure them that they are making the right decision. Or even worse, if a patient does hire you because you were the first clinic they saw online, and this preeminence and trust wasn’t built with them, their uncertainty will be expressed through them questioning your treatment, leading to them dropping off their plan of care, which none of you want. Sign up here to reserve your seat for my “Effortless Selling : How to Convert Patients Who Are Reluctant To Pay Out Of Pocket Fees” Webinar - www.paulgough.com/training -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

If you are working your whole day checking the boxes for “what needs to be done” you are not doing what you NEED TO BE DOING! There is a difference between doing fulfilling work and working to grow your company. Tune in to hear what you need to be doing as a business owner to get you and your business un-stuck. Sign up here to reserve your seat for my “Effortless Selling : How to Convert Patients Who Are Reluctant To Pay Out Of Pocket Fees” Webinar - www.paulgough.com/training It is free and seats fill up fast so make sure you get yours today. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast we are heading back to last years annual sales and conversions bootcamp that was held in Las Vegas, Nevada. In these 20 minutes we covered what the event is about, why I host these events around the world, and what you should really be worried about instead of a “bad lead”. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join Paul at his Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was on his 5 cities in 5 days book signing tour. On my first stop I visited Dean Volk’s Clinic in Concord, North Carolina. I was joined by both clinic owners from the area and staff that were new to the clinic. One common theme that was touched on at this stop was having confidence and certainty. As a young soccer PT, I learned that  having these two traits was crucial to winning a patients trust. Listen in to hear what I learned this lesson from a team doctor that would win the trust from professional athletes time and time again. You can watch this VLOG here - youtube.com/watch?v=bKwuDMP1P4s&t=90s Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

If you get stuck and don't know what to say every time you get asked "what's the price?" this audio experience taken from a recent coaching call with Paul Gough's Physical Therapy Mastermind group, is for you. If you don’t have the sales skills and conversion techniques to confidently sell the value of your services when you're asked questions like this, then it’s almost impossible to have a truly successful business. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today I have been in one of my favorite courses, my strategic planning workshop here in the Celebration, Florida. In this course I help a room full of business owners plan a successful start to their business’ year come 2020. In this exclusive look at the first session you will hear: How you can create your own annual plan by identifying what you need your success to look like for both your personal needs and the needs for the business. And how to build your budget for the coming year, leaving all of the “guess work” out of it. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. Thanks so much, hope you enjoy. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s episode I will be bringing you back to our mastermind event in Las Vegas. Where in the second session I opened up the room for the members to ask him any questions they have about how to solve the biggest problems they currently have in their business’. Questions that were asked during this session were: “How do I convert more patients from their initial eval to a plan of care?” “Where should I focus my marketing? And how do I get my admin more involved?” and “How do I sell my products at the end of a patients Plan of care more effectively?” If you have wondered what it is like to attend one of Paul’s events, this podcast will be perfect for you. If you enjoy this podcast, and you haven’t booked your seat for our upcoming Mastermind event in Orlando, Florida on November 9th and 10th, do it now before all the seats fill up, head over to paulgough.com/guest-pass or send an email to lisa@paulgough.com to see if you qualify for a “tour pass” to see if our mastermind program would be a good fit for you. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast you will hear me laying out the employee ladder of success to my mastermind members in Dublin, Ireland (you can follow along by creating your own triangle in this podcast). To achieve success through your staff, it comes down to what you do with their talent, the culture you build within your clinic, and the overall compensation they believe is fair for their position. I also explain that compensation is not always solely based on their salary, there are many other ways your staff will want to be compensated for their role, minimizing your business expenses. Order your copy of my best-selling “Physical Therapy Hiring Solution” book here – paulgoughbooks.com -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Hello podcast listeners, welcome back for today’s Mash-up Monday Segment. You will be tuning in to two conversations I had with clinic owners and assistants during my last Mastermind Event in Dublin, Ireland where the topic of understanding what the patient wants out of their treatment was brought up. Whether it is the price the patient pays, or their treatment plan, it is important to understand to provide them with a choice. This choice allows them to feel comfortable with their decision that their treatment is going the direction that they want. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this weekends podcast episode you will be listening to the audio version of the Paul Gough Physio Rooms Show - “On Location”, where I was on the 5 cities in 5 days book signing tour. I visited Next Level PT in the beautiful Woodcliff Lake, New Jersey. Where I was asked “what’s the difference between insurance and cash pay marketing messages?".  You will hear me explain :   What the finer details that separates these two systems are  How to be present with the patient and understand what they want And how the marketing messages are actually more similar than you probably think. You can watch this VLOG here- www.youtube.com/watch?v=zaLrgrkQ1aQ&t=48s Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

I am recording this from Cleveland, Ohio as I have wrapped up one of my personal mastermind events here. Listen in as I give insight on what is the most crucial ingredient of success and what you should be investing in right now. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Hello podcast listeners, here is an update on my life currently as I recorded this yesterday on my way to Cleveland, Ohio to attend one of my own mastermind programs I am apart of. Listen in to hear the changes that are happening within both my physio rooms and media business’, and how I am positioning both for a successful start to the 2020 year. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast episode you will be tuning into the last day of my 5x5 east coast book signing tour. This clinic had a recent issue with patients signing up for a plan of care, then shortly after they would drop off for unexplained reasons. Although this may be discouraging, it is important to understand that it is just as easy to win them back as a paying patient, as it was for them to drop off with no explanation. Listen to find out what easy solution I came up with for the staff. Watch this podcast on my YouTube Channel Here- How To Turn a “No Into A “Yes” | Physical Therapy Tips -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Proper communication with patients is so important, that you MUST be aware of everything you say to them, or else your risk the chance of a huge miscommunication with them. Listen in to hear how a physio rooms staff member made this mistake... Watch this video here - youtube.com/watch?v=pRFjyJnI8PI&t=10s -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

We're back with a brand-new episode of the Paul Gough Physio Rooms Show "On Location". This week's episode comes from Day 1 of my most recent, 5 Cities in 5 Days Book Signing Tour, shot in beautiful Concord, NC. On this episode I share: * Marketing advice for NEW clinic owners * Tips on how to get your first new patients through the door * How to get more patients from Community Events * The no.1 mistake I see new start-ups make * PLUS I share some NEVER seen before footage when I was just this, putting on New Patient Acquisition events. To watch this show on screen, head HERE - and be sure to hit SUBSCRIBE on my channel when you get there. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join Paul at his Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat.

In this episode of today’s Audio Experience you will hear one of the most impactful stories that helped me early in my physio career. When I was a professional soccer physio the team doctor had every player trust him with any injury they had. How you may ask, he was selling certainty to the players. What he said and how he said it during the initial evaluation would give the player the confidence to trust him with their treatment, eliminating all push back during treatment. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast you will be tuning into the last day of my 5x5 east coast book signing tour where I was in Long Island, New York. A staff member from Breakthrough Intensive Physical Therapy asked me “why are patients saying ‘No’ now that we have adjusted our prices?”. As the clinic owner, it is important to adjust your prices accordingly so you don’t have to close the doors prematurely, and that people will have an adverse reaction to it… BUT it is not just the price that is making the patient say no, they just don’t see the value that they will be receiving in the addition to the price rise. Tune in as I help this clinic work through their “money problems”. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On the 5x5 east coast book signing tour, I was asked “how do I perfect my initial evaluation with the patient to make sure they are getting what they want?”. As the expert you know exactly what the patient needs to get back on track, but they might have objections to a longer plan of care. Tune in as I explains how to overcome these common objections to PT. There is one tech company that uses this EXACT style of overcoming objections and it has made them the richest in the world, listen to find out which one it is. One last thing, if you'd Like To DOUBLE Your Front Desk AND Treatment Room Conversions In Just 48 Hours - come and join Paul at his Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in his home of Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. Details are over in today's show notes. Enjoy listening! -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today’s segment is from a staff training session I held in Woodcliff Lake New Jersey whilst on my 5 cities in 5 days book signing tour. I cover how to get over the fear of hearing "no" from patients. How to overcome the need for approval and, why needing approval holds you back from serving patients and living the life you want. And P.S If You'd Like To DOUBLE Your Front Desk AND Treatment Room Conversions In Just 48 Hours - come and join Me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat. Details are over in today's show notes. Enjoy listening! -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s episode we tune into a staff training session I help at CJ Physiotherapy and Pilates in Portsmouth, NH. A clinic owner asked, “how do I market and sell to patients without using scare tactics?”.  The easiest way to take care of this concern is to keep the patient present in their treatment, and to not allow them to lose sight of why they originally hired you. If you would like to work with me 1 on 1 where I will help you understand the in’s and outs of you business and how to plan for the coming business year, you need to attend my Sales Bootcamp workshop here in Celebration, Florida. The event will be happening the weekend of December 7th and 8th, just email paul@paulgough.com and my team will take care of you. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

This one comes on the back of a call I had with a clinic owner from Washington a couple of days ago. She told me after 22 years of running her clinic, she STILL doesn’t feel in control of it. This is an all too common issue for many “experienced” clinic owners and on this podcast I share with you my thoughts on why this happens - and what you can do about it. Enjoy the show. www.AcceleratorNow.com to enrol in the Marketing program I mention. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

I’ve been using Facebook Ads at my clinic for about 7 years now; I was one of the very first to jump when Facebook announced its ads that were, at the time, only available to desk top users. They worked back them - but they really exploded a few years later when ads were displayed in newsfeeds (do you remember Facebook without ads in your newsfeed?) Over that time I’ve “plucked” many, many new leads and patients for my clinic and in this episode I share with you how we did that. Facebook is very different from Google and once you understand why and how to use the two different media, you’re going to get much better results. Note: Facebook Ads (and Google) is something we cover in depth in the New Patient Accelerator Program that starts next week. Enrol at: www.AcceleratorNow.com for the best price. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

I’ve been using Google Ads at my clinic for over 8 years now; over that time it has been without ANY doubt the most consistent and most reliable method for attracting new patients. In this podcast I share my thoughts on Google Ads, why it works, why every PT clinic should be using Google Ads and the difference in the type of ads you could run that will attract different types of patients to you. More: Why the combination of Google and Facebook is now working better than ever. Note: Google Ads (and Facebook) is something we cover in depth in the New Patient Accelerator Program that starts next week. Enrol at: www.AcceleratorNow.com for the best price. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this one I talk to you about your Profitability Potential - and how many of you are closer than you think to achieving the big bucks! What is more, to achieve your FULL PROFITABILITY you’re going to have to be UNREASONABLE with your demands for your self and from the people around you. Enjoy the show - and if you’re wanting to enrol in the New Patient Accelerator Program, head over to www.AcceleratorNow.com or send an email to paul@paulgough.com if you have a question. If you would like to watch this full video on YouTube Click Here -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

What is the whole point of starting a business? I believe that it is to live AUTONOMOUSLY and have the CHOICE to opt out of the dogmatic way of living and thinking that is the wreck and ruin of many people’s chances of success. In this podcast, I start with why thinking Autonomously is so important for clinic owners, and then go on to explain some classic examples of how clinic owners are failing to do so – especially with their marketing. It’s common to want referrals from doctors or wait for referrals to come in from “word of mouth” but as you’re about to learn, there really is a much better SYSTEM available to you for getting new patients at your practice. Enjoy the show, and if you want to join the New Patient Accelerator Program that is mentioned on the show, enrol here now: www.AcceleratorNow.com or send an email to paul@paulgough.com if you have questions. If you would like to watch this video Click Here -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In this episode, I talk to a room full of clinic owners from the UK and Europe about how we get more buy-in from patients to having MORE sessions with us.  Most clinicians struggle with telling patients how many sessions they really need to achieve the outcome they want - mostly because there is so much fear and worry about push-back and what people think.   But 8 out of 10 times, when you give patients the choice of option "A" (one or two sessions to ease the pain), or option "B", (seven - eight to REALLY solve the problem) - they'll choose option B.  It's becoming more and more expensive to find the patients you need to make the profit that you want - the best news is, the choice is all yours.  Are you going to going to give them option A?  Or, are you going to give them the choice between option A and B, and really grow a profitable business?  Watch the show  - and find out how to increase your PVA, get patients to spend MORE with you, and finally put an end to worrying about what patients think for putting their best interests first. Watch this video here - https://www.youtube.com/watch?v=KQV7Xj6BJHA -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

This one is on the back of a coaching call I had with a clinic owner who told me her “marketing wasn’t working”. She’d started a clinic and no matter what she did, she couldn’t get any patients coming through the doors. Starting a clinic without any understanding of how marketing actually works is very common – and a very painful experience when you’re living through it. It’s common to blame “the town” or the “insurance system” or “doctors” etc, but there’s actually 9 SPECIFIC reasons why you’re marketing might not be working and in the is podcast I walk you through them all. Think of it as a marketing success check list. Enjoy the show. As mentioned on the call, the New Patient Accelerator Marketing Masterclass starts 30th September, head to this link to enrol in the class if you think your marketing isn’t working as well as you would hope: www.AcceleratorNow.com Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here: www.paulgough.com/training -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast we have put out a great Q/A Session I had with the author of “Profit First”, Mike Michalowicz. You will be tuning in as we started the session, hearing business owners get their questions answered about how to save for retirement, debt leverage, the semantics of a S-Corp, and so much more. Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here: https://ptprofitacademy.lpages.co/marketing-champs-2019/ -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Welcome back to the Paul Gough Audio Experience, if you are looking for a solution to a demanding parent, todays episode is for you. Last week when I was traveling up the east coast for my staff training tour, I had a physio ask me what she should do with a driver- like parent. He wanted to get his daughter back on the basketball court as fast as possible but was not properly informed on what the treatment will provide. It goes much further than just pain relief, the healing and rebuilding of injuries children sustain require a PTs skill to ensure there will be no problems down the road. Tune in to find out how you can easily handle any objections you may receive from pushy parents. Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here: https://ptprofitacademy.lpages.co/marketing-champs-2019/ -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

This podcast comes on the back of a question I was asked many times on the recent 5 x 5 Book Singing Tour on the East Coast last week… The question was “why have you all of a sudden gone to a daily podcast?” The answer might surprise you. It’s not as binary as “because I wanted to get more content out” or “because we want to grow the listeners”. It was more to do with the GROWTH PLAN that I’d created for the company over 18 months ago. There’s lots of great business lessons to be learned but most importantly, lessons on AUTONOMOUS THINKING and ensuring you’re not getting sucked into the rat pack with everyone else, doing things, just because others are doing it and it appears popular. Enjoy the show and here’s the link for the free Training I mentioned in the show: www.paulgough.com/training -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s podcast you will hear me speak to a room full of clinic owners from UK and Europe at my most recent Mastermind event in Dublin about how important it is to not only develop your staff as employees, but also as people. I end the conversation on how to identify the current ‘obstacles’ in your business that are stunting your clinics growth and how to overcome them by keeping a subjective outlook on the “cause and effect” circumstances… what is actually causing this problem to arise? Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here: https://ptprofitacademy.lpages.co/marketing-champs-2019/ -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Do you have an issue converting on discovery visits? If you are giving them out to potential patients for free, one of the worst things you could do is to do so and have no value assigned to them. When a patient is unsure about your services, two things are important. First is to communicate what you offer to fix their problem, how your process works, eliminate all doubt they might have about you and your business. Second is to assign a value to that “free” visit. Once the patient understands what they will be receiving from you and your business, and the value attached to their experience, it leaves them much more comfortable to making a decision on if they would like to hire you. The 5 cities in 5 day tour has been great, thank you to all of the clinic owners and staff that welcomed me into their clinic to do what I love, which is helping business’ grow and be successful. Tonight, I will be flying back to Orlando to be back in the Celebration office next week. Keep an eye out for the next tour that will be happening soon. -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Last night’s stop on the 5 cities in 5 days tour had the best turn out yet. We had over 15 staff members and 5+ business owners from the New Jersey and New York area. One question I was asked last night was “is there a point where I can be too friendly and personal with a patient?”. The front desk staff member was concerned that her ability to make a connection was impacting how they felt about her and the business she was a part of. Now there is not an issue with making a strong connection patients, but don’t let that distract you OR them on the reason why they are really visiting you, for treatment. I hope you enjoy today’s episode, we are heading to Long Island currently for the last stop of this east coast book signing and staff training tour. If you would like details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Welcome back to the Paul Gough Audio Experience. We are continuing the week of five cities, five clinics, in five days. Yesterday at CJ Physical Therapy and Pilates I was asked “How do I create a mindset shift within my staff to get on board with my plan?”. Listen in as I explain why she may never have a staff that is fully committed to her vision, but she can easily get a staff that is helping her toward her goal with their current values and goals in mind. Today I will be in Woodclif Lake, New Jersey, just north of Newark. If you are in the area and would like to come for the training or grab a beer when we wrap up follow the link below for more information. If you would like details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

It is day three of the 5 cities in 5 days tour with me. Yesterday I traveled from Charlotte, North Carolina, to Hermitage, Pennsylvania to visit Anthony Roscoe and Marissa at Roscoe Physiotherapy. During yesterday’s staff training a great question was asked “What do you do to a patient that doesn’t want to pay cash/ out of pocket? And how do I handle it?” I took this question and re framed it asking “What should you do to make them want to become a cash paying patient?”. Instead of asking “How do I react to a situation?” it is much better to ask, “How do I grow for a situation like this?” this will give you a better understand and preparation in the future for the same situation. I cover multiple angles on how you can establish yourself in your community to ensure that when a patient gives pushback on you being a cash clinic, or towards your pricing. Enjoy today’s segment, we cover a lot on this episode of the podcast and I can’t wait to head off to Portsmouth, New Hampshire to see Carrie Jose of CJ Physical Therapy. Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Today I had the privilege to teach in Concord, North Carolina at Volk Pt. Where the situation of a patient that wanted an “experienced PT” was the Achilles heel for a short time. When there is a patient that has these demands it is important to understand where and why they are acting in such a way, and even more importantly, that you must sell them certainty in what you do. Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On Today’s episode of the podcast you will be listening into a part of a conversation I had with one of my Mastermind members while at the most recent UK event in Dublin. Listen in as he asks me questions about the idea of incentivizing staff and adjusting salaries. These are all important points to cover if you are running a business with multiple staff members, and if they are not addressed properly they could leave the owner high and dry…. Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

We're back with another episode of the Paul Gough Physio Rooms Show, and in this episode, I talk to my team about the importance of setting - or as is often the case - RE-setting expectations. I cover: * How a highly trained, very skilled, very well paid surgeon made a DREADFUL mistake when I had my baby boy, Grayson * How NOT to communicate with patients when they're frustrated * How to communicate with patients so they don't ever get frustrated... * Why most people's issues are EXPECTATIONS issues - and how to ensure they get met whether on the phone or in the treatment room * And so much more on this episode of the Paul Gough Physio Rooms show... to watch the show in full, head over to show notes and watch it over on Youtube and be sure to hit subscribe when you get there. Also I  have just announced my East Coast Book Signing Tour where I'm visiting 5 clinics, in 5 cities in 5 days - check out the tour by heading to www.paulgough.com/tour and if you're anywhere close to these east coast cities starting September 9th - come and join us at the meet up and I will sign your books for you... Including my brand NEW release - "To Sell Is Healthy" Enjoy the show! Watch this episode in full on Youtube here: https://www.youtube.com/watch?v=oqUisbqsf_g Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

On this episode of the podcast you will hear me in my clinic with the world’s top PTs, where the topic of social media is brought up, and if it is worth the time and energy in the business we are in. When using social media you might not be getting that direct, measurable response that you may be searching for… but that does not mean you should eliminate it for that reason. This session was recorded live in my home of Hartlepool, I will be doing a training tour again NEXT WEEK!! If you would like to meet up head over to paulgough.com/tour to get more information -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

If you lose that one referral source, if you rely on that one marketing strategy, if you rely on that one staff member then they suddenly leave - what would happen to your business? In this episode taken from a past coaching call with my Mastermind Group - find out why mitigating the risks, is the BEST way to grow your PT Clinic... This session was recorded live in my home of Hartlepool, I will be doing a training tour again NEXT WEEK!! If you would like to meet up head over to paulgough.com/tour to get more information -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

If you want to win patients business, you need to win their trust - it's our job to make people feel confident in making a decision to hire us, and one of the most powerful ways to do that is with the language we use when talking with someone on the phone or in the treatment room. Words in the right order, change everything and can add thousands to your bottom line. This session was recorded live in Charlotte North Carolina, I will be doing a training tour again NEXT WEEK!! If you would like to meet up head over to paulgough.com/tour to get more information -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Hiring people you can trust is one of the most problematic challenges many clinic owners face - simply because they do not know what they’re looking for, and then when they DO hire , they don't know how to discover QUICK if they've chosen the right person for the role. Listen into this snippet from Paul's recent Physical Therapy Mastermind Event in Nashville, to find out the signs. The signs are always there... -------- "Five Cities in Five Days" Tour of the US - CLICK HERE TO JOIN THE TOUR Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

In today’s Flashback Friday episode, we have taken a coaching call out of the content vault. You will be tuning in as I had a fellow PT business owner as me about the positioning of his practice. How your patients see what you are offering, and how it is positioned, will be the difference from a sale and them “taking more time to think about it”. I hope you enjoy today’s podcast, and make sure you subscribe and leave a rating if you haven’t yet! -------- "Five Cities in Five Days" Tour of the US. CLICK HERE TO JOIN THE TOUR Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

In this one I'm talking to the amazing clinic owners in my Mastermind program at my most recent Mastermind gathering in Nashville, about 4 of the biggest challenges I hear a lot of business owners facing... I cover: 1. Setting fewer goals, but having higher standards 2. How to Achieve the outcomes you want with daily dedication 3. Your 3 reasons you are not growing And 4. How to figure out how you will keep your schedule full. You can listen to the first half of this session and the first four challenges clinic owner face here - www.paulgough.com/podcast/ep-118/ Enjoy the episode! and if you think you would benefit from being part of a Mastermind Group like this – either in the USA or in the UK with Paul – the best place to start is with Paul's Strategic Planning Workshop that happens in sunny Orlando every quarter. Reach paul@paulgough.com to get details of the next class. Or, alternatively, you can join our Cash Club community where we deliver $10,000 worth of what's working now marketing ideas to your door every 30 days - head over to www.ptprofitacademy.com/cash-club to get your $1 trial. Leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG -------- "Five Cities in Five Days" Tour of the US. CLICK HERE TO JOIN THE TOUR Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

Welcome back to the Paul Gough Audio Experience. In today’s episode I have my clinic full of PT Business owners, and a question was asked “Does online booking give too much control to your patient?” In my time as a business owner, I have found that this scenario is always changing. It is dependent on the stage your business is in currently, the staff, and the direction you yourself are going as the business owner. -------- "Five Cities in Five Days" Tour of the US. CLICK HERE TO JOIN THE TOUR Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

This podcast shares with you our very big baby news, lessons learned on communication from 2-days spent in the Hospital - PLUS, all the details of the upcoming "Five Cities in Five Days" Tour of the US.   CLICK HERE TO JOIN THE TOUR -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

Today’s episode of The Paul Gough Audio Experience is taken from a Q/A session from my most recent mastermind event in Hartlepool, England. Tune in as I have my clinic filled with top PT business owners from around the world and my own physio staff. The question was asked “How Do I Explain Our Multi-Therapist Approach To My Patient?” . It is common for a patient to become so comfortable with one Physio treating them, that they don’t want to see anyone else. Although, if you are trying to keep your staffs schedule flowing smoothly, or your own while stepping back from patient care, a multi-therapist approach is key to accomplishing this. Listen in as my staff and mastermind members give their insights on this, before I give my analysis on the situation and how I would have remedied this problem before. -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

In this episode of the show I talk to my staff about how to get comfortable with "demanding" and sometimes difficult to work with clients.    There's always that one patient that comes in each week that everyone feels a little uncomfortable around. It's not just happening because it is YOU or YOUR clinic and it's certainly nothing you have done.   That is because every patient has a different personality type (one of four) and it's impossible to NATURALLY connect with them all.    Most clinicians struggle with the "drivers" -- the lawyer or CEO Type - who are a little more forward in their demands and their expectations.  Yet, I used to LOVE working with drivers. That's because I figured what to do and say so that they enjoyed working with ME.    As I teach my staff, you can't change the patients, but you can change the way that YOU respond to them and how you let them make you feel.   Also in this episode:  * Why being in control means you must give up control   * The different personality types and how to deal with them   * How to recognize the characteristics of the DRIVER personality types   * What specific questions to ask the difficult patients to get them on side  * How to get demanding patients to "Ease off"   * How to turn drivers into life long patients you love to welcome back to your clinic  And so much more on this Episode.    This issue of dealing with demanding patients is one that your staff might not want to admit to - so this video will make their day when you show it to them and help them get better at working with all of the personality types that pass through your business. Watch this staff training here- https://www.youtube.com/watch?v=GGLtOoSUwbw -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

This episode is taken from a weekly coaching call with my Physical Therapy Mastermind group (the 4% Club) - and I answer the question, "how do I give my staff more confidence?" ...The answer may not be what you're expecting 😉 Enjoy the show! Be sure to hit subscribe, and leave your comments over on twitter by tagging @thepaulgough, or by using the hashtag #AskPG -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

Today's podcast was recorded in a room full of PT's at a clinic Mastermind I held in Charlotte. Listen in as I discuss:   - How to convert more people to paying patients in the Discovery Visit  - Why money is never the issue and what makes people happy to pay higher prices   - And, why you need to market and speak to small pockets of people -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

 The reason why I believe so many Physical Therapist's are running into resistance from patients not-so-keen to pay for their services is often because the ‘words’ they are using DO NOT mean enough to the patient they are trying to motivate into giving up their time and money… It's easy to forget that people have no idea what Physical Therapy IS or DOES when we've been doing it for so long. In this episode listen in and hear me talk to a room full of Business Owners at a Clinic Mastermind I held at Volk PT, In Charlotte, North Carolina about how we can get better at selling what we REALLY do - and help more people.  If you have any questions about how you can accelerate the growth of your practice, head over to twitter and ask Paul by tweeting @ThePaulGough or by using the hashtag #AskPG.    -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

On this episode of Paul on Fire I put to bed a story I hear ALL the time in a recent coaching call with my Mastermind group. The old story of PTs who have told me that they’ve gotten leads from their Website, Google, Newspapers, Facebook - even Doctors and referrals from past patients - and they just don't understand why they can't get them on schedule! If you think you have a marketing problem and have trouble converting leads - this episode is for you. ----- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

In today's episode of the Paul Gough Audio Experience I answer a question that was asked on a call with my accelerator program students. Listen in as am asked “What should I say to people who are asking why my office visits are so expensive?” I explain to my accelerator students why it is important to maximize your communication skills with your patients, and why your clinical skills will get you so far.  ----- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

Today's podcast is from a staff training I recently had here in Hartlepool, UK.  In this one we look at how to APPEAR more confident when you're talking to patients. The thing that makes the biggest difference to getting patients to buy in is NOT what you know - but how confident you appear about what you know. You are in charge of that.    Listen as I teach my staff about bad examples of places I've been where there's barely even any eye contact made with customers - and explain the simple things we should be doing to stand out and make people feel special with the service you provide.    ----- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

Happy flashback Friday! Today’s episode of the podcast is from a call with a past Business Growth School class. Listen in as I answer a question on how to market to patients over the age of 50. I share professional tips that I used and personal stories that helped me realize what makes peoples mindset shift into making decisions on their health.  ------ Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

Today's episode is taken from a coaching call I had during an old BGS course. One of my students was curious if she should have more than one Unique Selling Proposition.  Listen in to see what my answer to her was, and how I detail what a consumer’s mind is like. Their desire for instant gratification, and how it makes our jobs as Physical Therapists that much harder.   If you would like more information on how to discover your clinics USP, head over to my blog I wrote back in 2016 here-  “Having a clearly defined USP makes you DIFFERENT, helps people make better decisions about coming to see you, and if you intertwine it in your clinics communication, it’s also one of the ways you can overcome co-pay and out of network cost objections from patients who are still a little hesitant.” – Paul Gough ------ Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

 It’s safe to say that I didn’t hold back during this podcast...   On this one my staff have caught a moment where I go “on fire” during a call I had with my students of my Accelerator Program about why even if you have ALL of the clinical skills in the world - you'll get stuck if that's all you rely on.   Turn it up, and enjoy the show!  Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ? Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com

Today's episode is from a recent coaching call that I had with my 4% Masterminds. I was asked a question in relation to hiring, "Should I hire a full-time or a part time PT?". Listen in as I breakdown my method of hiring and how I helped him think differently in his hiring method.  I hope you enjoy! And, if you have gained anything from listening to my daily podcast, please leave a review over on ITunes, or whichever platform you are listening on.  ------ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ?  Check out Paul’s Best Selling Books for Physical Therapists: http://paulgoughbooks.com 

Today’s episode of the Paul Gough Audio Experience is a behind the scenes clip from a coaching call I had with PT Business owners in my 4% Club Mastermind. During my coaching calls I am known to get passionate about the questions that my students ask, some would say I go “On Fire”. Listen in as I am asked “Should You Talk To Patients About Treatment Plans?”, I pull from my experience as a soccer physio and a business owner on this one so I hope you enjoy!   ------ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ? Check out Paul’s Best Selling Books for Physical Therapists: www.paulgough.com/books

This episode of the show was recorded on the day that my practice manager Vicki Smith celebrated 10 years of working at the Paul Gough Physio Rooms.  In my humble opinion, Vicky is the definition of a front desk SUPERSTAR and in the session, we go back to the fundamentals of communication and look at what is required to become great at the role.  I have the physios and admin in the same room and we get onto how to communicate with clients in a way that they can actually understand... dealing with different personality types that we encounter and how PT School is failing clinicians with their failure to consider that communication is just as important as any clinical skill. Enjoy the show and feel free to use this video as a training resource to share with and train your staff. ------  Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul’s Best Selling Books for Physical Therapists: www.paulgough.com/books

So last week I was given the news that my YouTube Channel, and the 2000+ subscribers, and all the videos had been removed from the world’s biggest video platform. Not ideal, especially not when it's a huge source of new leads and clients for a business you're trying to scale to $10m in revenue! Anyhow, it happened, we dealt with it, and we learned a ton of lessons from it that I'm sharing with you on this podcast that are relevant to ALL serious business owners. Enjoy the show, and be sure to help me out by subscribing to my new YouTube Channel: THE PAUL GOUGH. ------ Subscribe to my YouTube Channel for Daily Videos: HERE  Check out Paul’s Best Selling Books for Physical Therapists: www.paulgough.com/books

Today’s podcast is from my latest UK Mastermind here in Hartlepool, England. Listen in as I explain to a room full of clinic owners the number one thing you need, if you want your clinic to grow fast. If you enjoy this podcast, you can watch the video and others just like it on YouTube by heading to Paul’s channel:  https://www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ? - where we upload video content daily. Enjoy the show! ------ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ  Check out Paul’s Best Selling Books for Physical Therapists: www.paulgough.com/books

In this one I talk about how to walk that fine line between making sure that you're not doing work your staff should be - and not doing everything so that they're sat there doing nothing.  If you've hired staff, then you want to make sure you're getting the best ROI - but at the same time be sure that you're not overloading them with the more and more things to do, just because you're paying them.  There's a delicate balance to maintain and I introduce you to the 10-80-10 formulae that I use to make sure my staff are productive as well as how I get so many things done, in many different businesses, in two different countries, without getting too involved in it all.  Enjoy the show and be sure to follow me on Instagram and YouTube; @ThePaulGough for more business and marketing tips like this.   ------ Subscribe to my YouTube Channel for Daily Videos: https://www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul’s Best Selling Books for Physical Therapists: www.paulgough.com/books

At the height of summer it's very likely you're spending more time with family and friends than usual - which is great - but at the same time it can be quite painful for a business owner to have to be involved in conversations that you're not used to. I love being around my friends and family - but I do sometimes struggle with the conversation when it turns to things like politics, gossiping about other people or talking about what things and stuff they're planning on buying. This is one for everyone who has ever felt frustrated by being around friends and family who want to "small talk" - when all you want to do is talk about business or discuss big ideas and opportunities to grow. Enjoy the show - and if this one resonates with you leave me a review on iTunes or let me know on Instagram: @ThePaulGough ------ Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul’s Best Selling Books for Physical Therapists: www.paulgough.com/books

Today's Podcast is a recording from a staff meeting I had this past week here in Hartlepool, UK.  Listen in as I cover: • Why patient's won't say YES • The importance numbers in Paul Gough Physio Rooms •  How PT School doesn't prepare you to apply your skills in the "real" world •  20% of your life is spent learning the skills, 80% of your life is learning how to apply them •  And much more... I hope you enjoy! And if you have any questions you'd like answered, please send them to me on Twitter @ThePaulGough or by using the hashtag #askpg ------ Subscribe to my YouTube Channel for Daily Videos: https://www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul’s Best Selling Books for Physical Therapists: www.paulgough.com/books

In this one I talk to you about the most important subject in business; taking time off!  There’s so little thought that goes into the importance and need for getting away from your office that I thought before the summer is over, we look at why it is so important. And it isn’t just about recharging your resting and recuperating. Although both are important, the reason I love to take so many breaks from my work is because that is usually where I get all my best ideas. No body gets good ideas in the office and I’ve learned that the breaks I take, the more that I make.  I’m also a huge fan of using holidays as an excuse to “Stress test” my business; to see where the gaps and weaknesses are that I need to fix. Far from being worried if I’ll find any problems – im using my holidays HOPING to find them so that I can fix them.  Enjoy the show, and if you’ve ever need a little permission to take more breaks- this podcast is it!  ------ Subscribe to my YouTube Channel for Daily Videos: https://www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul’s Best Selling Books for Physical Therapists: www.paulgough.com/books

In today’s podcast you are sitting in a room full of clinic owners at a recent UK and European Mastermind Event that I held back in May. Listen in and discover how you can find out what a patient’s expectations are and how to meet and exceed them. If you do not know how to meet a patient’s expectations, they will soon get frustrated, causing frustration with both your front desk and PT’s. I provide personal experiences that I have gone through to communicate with a patient to help meet their expectations with their treatment plan.  For details on how to join the UK or US Mastermind Events, go here: www.ptprofitacademy.com/mastermind Enjoy the show! And be sure to leave your comments, thoughts, and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Subscribe to my YouTube Channel for Daily Videos: https://www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul’s Best Selling Books for Physical Therapists: www.paulgough.com/books

Today is a very special day at my clinic, The Paul Gough Physio Rooms. We’re celebrating Vicki Smith’s 10 year anniversary of working for the company, and I’ve had a great morning coaching my staff all day. If there’s one thing I love the most about sitting down with my team, it’s developing them as people, and watching them transform- listen to this episode as I explain more.. Enjoy the show! And be sure to leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Subscribe to my YouTube Channel for Daily Videos: https://www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ Check out Paul’s Best Selling Books for Physical Therapists: www.paulgough.com/books

Here's a throwback to a staff training session with my staff back in the UK about why it's important to treat your patients like celebrities. This is something that companies like Starbucks excel at, and is the reason people go back again and again and again...  ...adapt this customer experience in your clinic, and you'll turn patients into lifetime customers.  Enjoy the show! And be sure to leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

 On this one I introduce an important Leadership tool called the "Support Challenge Matrix", to a room full of clinic owners at a recent UK and European Mastermind Event that I held back in May. Listen in and discover: - How to use this leadership tool in your business to empower staff AND continue to grow your business - The no.1 reason why I believe I've never had push-back from my team when I make changes in my business (such as raising my rates) - And why you get what you tolerate... For details on how to join the UK or US Mastermind Events, go here: www.ptprofitacademy.com/mastermind Enjoy the show! And be sure to leave your comments, thoughts, and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

 Welcome back to The Paul Gough Audio Experience! Today’s daily episode is adding to the ever growing “Candid Conversations” segment of the podcast. In this episode we head back to SPPT LIVE back in May, 2019. Listen in as I sign books for fellow PTs and they ask me questions about: 1. What made me go towards a cash-based model in my practice.  2. How to establish pre-eminence and authority in the market 3. What using your name for your business can do. 4. And how to get more patients while using a book as a marketing technique.  Enjoy the show! And be sure to leave your comments, thoughts, and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG  ------  Check out Paul’s No.1 Best Selling Physical Therapy Business Books:  Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com  Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

  Happy Flashback Friday everyone! I have a great episode of the Audio Experience for you today. After wrapping up the nine days of CEO meetings I had this past week I decided to go back and visit the last CEO event I held back in April. Listen in as I work with a successful solo physical therapist, helping her figure out what is required to hire people and grow beyond “herself”. We cover:  1. How at her level, her mindset and plan should shift to a more strategic approach.  2. Potential hiring she could do to scale. 3. How she should spend her time and money if she steps back from the day to day operations.  Enjoy the show! And be sure to leave your comments, thoughts, and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG  ------  Check out Paul’s No.1 Best Selling Physical Therapy Business Books:  Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com  Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

 Today’s podcast episode is another “Candid Conversations” Segment from SSPT LIVE back in May. As I am signing books for fellow Physical Therapy Business Owners, I am asked a couple of questions relating to,  1. How to position yourself as an authority figure, even as a new graduate.  2. What motivates me and is my biggest driver daily.  Followed by a quick conversation with one of my old Accelerator students that is now easily converting sales and leads into new patients!  Enjoy the show! And be sure to leave your comments, thoughts, and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG  ------  Check out Paul’s No.1 Best Selling Physical Therapy Business Books:  Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com  Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com 

 This one is the very first episode of a brand-new series called "Paul On Fire"... My team have dug into the archives of my weekly coaching calls with my 4% Club Mastermind for Physical Therapists - where I answer questions and help business owners overcome obstacles. On this one I got asked how to handle push-back on the phone when no matter what you say, you still can't seem to get through... Leave me your comments, thoughts, and questions over on Twitter: @ThePaulGough using the hashtag #AskPG and follow for more content like this from me. === More Resources by Paul Gough: Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

 In this one hear me answer questions from the audience at SSPT Live 2019 back in May as I step off stage... You'll discover: - Why you don't need 'experience' to start a clinic straight out of school - How to communicate confidently no matter what situation you're in. And, - Why it's important to give yourself permission to be the best possible version of you in the workplace Enjoy the show! And be sure to leave your comments, thoughts, and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com 

In today's audio experience I had my team go into my vault to find some great conversations that took place at SSPT Live 2019. I was mic'd up after I got off stage where I was able to interact with fellow business owners. Listen in as answer questions relating to: 1. How to establish a lease for your practice 2. The method of hiring for a massage therapist 3. What expanding your services could mean for your patients, and how it can enhance their experience Enjoy the show! And be sure to leave your comments, thoughts, and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

 In today’s episode of the Paul Gough Audio Experience I am recording while walking through the Manchester Airport. While I was away from my Orlando home to attend a funeral, I was able to spend time with my family while my staff kept the operations of the growing media business running smoothly.  You need people in your life as you grow your business. What I want to remind you of is that the right people make people make not just your business better, but your LIFE easier.  Enjoy the show! And be sure to leave your comments, thoughts, and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

   Today's episode is an interview that I had at SSPT Live: 2019 back in May. In the interview I talk about:  1. My success I have had up to this point, and how my focus has helped me. 2. The importance of not being distracted, and "staying in your lane". Or what I call, "Stop Dabbling".  3. My BIGGEST ADVICE to new PT's in this field.  After the interview is over I stick around to talk to individuals that were watching the interview. Hear how I talk to them about life, the move from England to my home in Celebration, Florida. Followed by answering business questions like how to change your marketing, hiring, and how to find a new hire that will help FIX your problems. Enjoy the show! And be sure to leave your comments, thoughts, and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

Here's a highlight from one of my recent Mastermind Group meetings held in my home town, Hartlepool, in the UK.  This one is taken from the first session on Day 1, as I set the scene for two days of learning with some of Britain and Europe's top Clinic Owners. The topic I cover in this episode is one that always seems to be the most well-received - "The Ladder of Success". It's important to have this for three reasons: In order for your staff to be successful at what you      hired them to achieve To turn patients into lifetime customers  And,      for you, the business owner to have a visual representation of where your      top one or two problems in the business really are...  When you implement this, the difference financially in your business will be profound - and you, your customers and staff will achieve better outcomes and more success.  For details on how to join the UK or US Mastermind Events, go here: www.ptprofitacademy.com/mastermind Enjoy the show! And be sure to leave your comments, thoughts, and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

 On this one I talk to my PT team at the Paul Gough Physio Rooms about the importance of changing the way that patients 'show up'. Better said - if you are not educating patients on how you want to be perceived BEFORE they arrive - they will show up with their own preconceived ideas of your value and most often, it’s not as high as you have of yourself.  And THAT is the primary reason for so much “push-back” to co-pay, deductibles and cash-pay fees in the PT profession right now.   (I also share a great tactic that you and your PT staff can use  after the initial evaluation to remind the patient of the VALUE in coming to see you - probably one of the most powerful tools we use ;-) ) Enjoy the show! And be sure to leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

This episode comes on the back of an "issue" in my clinic cause by a lack of communication in my office (Paul Gough Physio Rooms) about what the difference is between a "Sports Massage" and actually "getting Physical Therapy"... The scenario was this: we had a few patients asking for one but not the other - and we realized this happens because they're not always sure what the difference is. The reason it is important? Because the PRICE is different. But our patients perception of what they're getting can be that it all "just feels the same". You and I see the value in the service our patients should actually go for - but how can they if the difference between a massage and actual PT isn't explained in a way that helps them understand - why it will help them?... Listen and learn as I spend time talking to my front desk team about how to articulate the difference between all of our services WITHOUT talking about credentials or experience. Enjoy the show! And if you want to watch this staff training in action - click here to watch the show in full on Youtube: https://www.youtube.com/watch?v=9nGGk7G0aME&feature=youtu.be once you've listened be sure to leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

 In this one I interview Chiropractor Justin Rabinowitz of Warren, New Jersey. I’ve worked with Justin for a couple of years now and in that time I’ve watched him move from having a solid case load of his own - to hiring three members of staff who are helping him build a practice that runs without him having to treat all of the patients. In this interview we discuss the big decisions Justin made to hire a full time front desk, marketing director AND a chiropractor in a short period of time, the importance of getting the first hire right (and how to do it), having a strong balance sheet, measuring success by the numbers and making it easier for staff to be successful. Justin is a client I always love to coach largely because he asks great questions; he’s always well prepared ahead of any calls we do together and he’s a real student of business - a life long Lerner. There’s a lot of logic and wisdom in many of the things he says and if you’re currently “stuck”, going back and forth about who to hire, or, indeed even if you should hire, this interview is perfect for you… If you want to follow the path that Justin took with me, here’s his Learning Pathway: Step 1: New Patient Accelerator Program (www.AcceleratorNow.com) Step 2: Private Coaching and joined 4% Club Mastermind Program Step 3: Joined CEO program Let me have your comments and questions for future Podcasts on Twitter: @ThePaulGough    =============== Justin's Social media links  https://strive2move.com/  Instagram- @Strive2Move Twitter- @JDRabin Facebook-  https://www.facebook.com/Strive2Move/ ================ Leave me your comments, thoughts and questions from today’s Podcast on Twitter: @ThePaulGough. Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

 On today's episode I'm taking you back to a weekly staff training session with the Paul Gough Physio Rooms team, in the UK - where I teach them what to say to a patient who forgets to show up for a session! (Or... cancels last minute). It's summer time for most of the world - and when that happens in Britain we experience MORE no-shows than ever (simply because the sun rarely comes out, and when it does, everyone wants to be out in it!) This episode will show you how to handle the no-show conversation with empathy and authority. That’s a fine balancing act to pull off…  But if you and your staff get this right, it’s just another way that you’ll pull away from all your competition. Enjoy the show! And if you want to watch this staff training in action - click here to watch the show in full on Youtube: www.youtube.com/watch?v=5hO_Ckid3-M&feature=youtu.be And once you've listened be sure to leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

I remember a time when I noticed a drop in the average visit and the amount each patient was spending with me - and upon investigation, I was able to track it back to my PT's not doing a great job in the initial assessment at managing expectations. In this episode of the show learn as I talk to a room full of clinic owners at a Conversions Mastermind I held back in 2016 - about getting the first assessment right, and how if you do, it sets the scene for a very healthy and fruitful relationship for both you and the patient. Never take for granted that patients know what is happening when they arrive. People come with so many false beliefs about what Physical Therapy does - that unless we set their expectations from the get-go then there could be a less than smooth transition to a complete plan of care.  Enjoy the show! And once you've listened be sure to leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

In this one I'm talking to the amazing clinic owners in my Mastermind program at my most recent Mastermind gathering in Nashville, about the 4 biggest challenges I hear a lot of business owners facing... I cover: 1. Why you can survive for months without profit, but can't survive one week without cash.... 2. Why failing to DO, what we do know, is why most business owners get STUCK... 3. Why all of your leverage is in people - and that you can't expect to grow your business with mediocre people 4. And your success is dependant upon building a  business to be respected - not liked  Enjoy the episode! and if you think you would benefit from being part of a Mastermind Group like this – either in the USA or in the UK with Paul – the best place to start is with Paul's Strategic Planning Workshop that happens in sunny Orlando every quarter. Reach paul@paulgough.com to get details of the next class. Or, alternatively, you can join our Cash Club community where we deliver $10,000 worth of what's working now marketing ideas to your door every 30 days - head over to www.ptprofitacademy.com/cash-club to get your $1 trial. Leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG === More Resources by Paul Gough: Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

 So, today we're continuing on from yesterday's podcast and bringing you some never released before footage shot back in 2016 from a mastermind Paul held at one of our Mastermind Member's clinics Volk PT, owned by Dean Volk.  Listen in as Paul shares a story to a room full of top PT Business owners about why making the decision to hand over cash for Physical Therapy, is a lot like handing over a big sum of money to purchase a buggie for a new born baby (or anything that requires you to part with $100 or more!)... The truth is, as the cost increases so does the importance of the decision you're about to make. And it's usually a lack of trust in you, and the outcome that keeps people from ever making a decision and is why so many people continue to live with Chronic Back Pain, without knowing what to do. When you understand how your patient's mind works, you'll rarely be hit with push back when patients find out the cost of your services.  Enjoy the show! And once you've listened be sure to leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

 Last week we announced Paul Gough's brand new CEO Series (if you haven't listened yet, head over to paulgough.com/podcast to catch up...) Paul's back in England right now, so what we've decided to do is dig into the content vault and bring you some NEVER heard before footage... This one is from an early Conversion Mastermind filmed back in 2016, at one of our founding members clinics, Dean Volk, of Volk PT in Charlotte.  Listen in as Paul sits down to teach some of the World's best PT's including Dean Volk, Jerry Durham, Aaron LeBauer and Christine Walker on the psychology behind why patients aren't very good at making decisions... and why in the absence of a referral from a Doctor they are incredibly indecisive and skeptical. If you want to help more people make a great decision about their health - you need to factor in that almost everyone you will come into contact with will struggle to make a decision to say yes. Leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG and be sure to subscribe for more daily content like this...  ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method” : www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

On this episode of the Paul Gough audio experience Paul walks around Nashville while recapping the Nashville mastermind event last week. He touches on key points that were brought up over the weekend, and how to further grow your business as a leader. ------ If you have any questions for the podcast, tweet Paul @ThePaulGough or using the hashtag #askPG ------ Check out Paul’s No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapist- “New Patient Accelerator Method” : www.paulsmarketingbook.com Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com

In this one I get to interview a PT who signed for a clinic in Louisiana, in the week before hurricane Katrina. Needless to say it wasn’t a good stat for Paul Jones. However, listen to this Podcast to hear how Paul eventually got his clinic up and running and how he’s made it all the way to having three clinics that don’t rely upon him treating patients. Paul only steps back into patient care when he wants to these days and now spends most of his time at the business end of the business; reading the numbers, recruiting and looking for new opportunities to grow. In this interview you’ll hear Paul talk about his tips for interviewing, letting go of control, why it’s ok to let people off the bus, why you should always be recruiting and what Paul does to market his clinic without needing to worry about doctors. Since taking my New Patient Accelerator Program, in the past two years, Paul has flipped his clinic from a clinic from one that was 100% reliant upon doctors - to one that is now “80/20” in favour of referrals from direct access. Pauls learning pathway with me was as follows: Step 1: Joined New Patient Accelerator Program (www.AcceleratorNow.com) Step 2: Immediately joined 4% Club Mastermind (www.ptprofitacademy.com/mastermind) Step 3: Joined CEO program. Let me have your comments and questions for future Podcasts on Twitter: @ThePaulGough Get my hiring book here: www.paulshiringbook.com

In this one I interview Payal Patel and Cody Plofker of Adapt Performance and Rehab The two have been in business since 2017 and they’re already well on the way to creating a $500,000 revenue business as well as stepping out of patient care completely. We talk about the challenges the two faced when they got started, how they picked the wrong type of patient and who they now focus on instead that has let them grow faster and more profitably. We discuss their recent hiring challenges and the importance of getting the right office manager - as early as possible. We take a critical look at the hiring MISTAKE they recently made and ask what they could have done differently to ensure they next one is the right one. You’ll here my advice to my “28 year old self” with regards hiring as well as the importance of a CEO “buying back time” in order to grow the business faster than ever would be possible if you’re stuck inside the treatment room for 35 hours per week. If you want to follow the path that Payal and Cody took with me, here’s their Learning Pathway: Step 1: New Patient Accelerator Program (www.AcceleratorNow.com) Step 2: Joined 4% Club Mastermind Program Step 3: Joined CEO program Let me have your comments and questions for future Podcasts on Twitter: @ThePaulGough Find Payal and Cody online adaptperformanceandrehab.com/ Instagram - @adaptperformancerehab Twitter- @adaptPerfPT www.facebook.com/Adaptperformanceandrehab/ Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

 In this one I talk to Kevin Vandi of Competitive Edge PT in San Jose. Kevin started his practice just 4 years and is already at a $1,000,000 in revenue, he has a practice manager and three full time PTs and he’s stepped down to just 8 hours per week of treating patients per week. I’ve worked with Kevin from the very early days of him starting his clinic and it’s been amazing to watch him grow so fast. I stuck up a connection with Kevin early on as I felt both of us had similar values; that we valued spending more time with our family than we did being a slave to a business. We both agree that a business is there to support an amazing home life and we’re prepared to take the necessary steps to achieve it. In this episode we talk about metrics, hiring the right people, his dedication to training as well as the time he spends away from his business that he says helps him grow his business. More: we get into what it takes to truly “optimize” your team members and as you’ll discover, getting the best from your team has absolutely nothing whatsoever to do with improving their clinical skills. Listen in and enjoy the show and pick up some invaluable lessons on what it takes to get to the point of running a 7 figure business, step back from patient care, and still be at home for dinner and present with your family. If you’re interested in emulating Kevin’s success, here’s his learning pathway with me: Step 1: New Patient Accelerator (www.AcceleratorNow.com) Step 2: PT Business Growth School (www.ptprofitacademy.com/bgs) Step 3: 4% Club Mastermind Program (www.paulgough.com/mastermind) Step 4: CEO Mastermind Leave me your comments, thoughts and questions from today’s Podcast on Twitter: @ThePaulGough. =========== Find Kevin through his website and on social media  https://www.compedgept.com/ Instagram- @kevinvandipt Twitter- @CEmotionPT Facebook- https://www.facebook.com/TheCompetitiveEDGEPT/ ================ More Resources by Paul Gough: Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

 In this episode I interview Hoang Tran of Doral, Miami. Hong runs an OT Therapy Company that she started in 2014. Despite starting her clinic just five years ago, she’s already down to just 1-2 hours per week and her business now makes more revenue and more profit that it’s ever done before. What’s most impressive is that Hoang has done that without having a huge amount of staff; she’s got two therapists a full-time admin, and she’s been able to step back to only seeing patients for 1-2 hours per week. In this episode we discuss the difficulties you face early on when specializing, how to overcome that, the process Hoang has perfected for hiring front desk staff, how to avoid shiny object syndrome and how she was able to “let go” of feeling like she had to be the one doing all of the treating in the clinic. I’ve known Hoang for nearly three years now and in that time what I’ve loved about working her with her is not just that she has a very successful clinic, but it’s that she has a lot of FUN running a very successful clinic. It’s easy to make money. What’s difficult is enjoying the process and Hoag is someone who has mastered both. If you want to emulate the success that Hoang has had, here’s the learning steps that Hoang has taken with me: 1. Step 1: 3-Day Marketing Plan Event 2. Step 2: Joined 4% Club Mastermind 3. Took New Patient Accelerator and PT Business Growth School 4. Joined CEO Program =============== Hoangs Social media links http://www.handsots.com/ Instagram- @hands_on_therapy_services Twitter- @handsots ================ Leave me your comments, thoughts and questions from today’s Podcast on Twitter: @ThePaulGough. Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

   In this one I interview Carrie Jose who is just shy of working a 2-3 hours per week, and all but removed from patient care. In as little as four years Carrie has gone from solo practitioner with a full case load, to owner of a business with six staff that she is now leading. In this interview Carrie talks about raising rates four times in one year, the staff issues she was hit with as she stepped back, how she hired her first physical therapist and how she empowers her staff. I’ve had the privileged working closely with Carrie has she’s ascended so rapidly. Carrie’s learning pathway with me was this: Step 1: PT Business Growth School Program (www.ptprofitacademy.com/bgs) Step 2: Joined the 4% Club Mastermind (www.ptprofitacademy.com/mastermind) Step 3: Joined CEO program (Application only) Let me have your comments and questions for future Podcasts on Twitter: @ThePaulGough Follow Carrie Jose here: www.cjphysicaltherapy.com www.facebook.com/carrie.jose.94/ Instagram-      @cjphysicaltherapy Twitter-      @Carrie_PT Linkd-In      – carrie-jose4805037a === More Resources by Paul Gough: Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

  CEO Series: Interview with top PT Nick Hunter | Episode 109 CEO Series: Providing An Exceptional Level of Patient Care - Even When You’re Gone (with Nick Hunter of Preferred Physical Therapy) The CEO series continues… this time it is with Nick Hunter of Preferred Physical Therapy in Phoenix. I first met Nick 3-4 years ago after he took my "New Patient Accelerator" program and I never forget the first conversation I had with him when I met him and his wife in person. His wife looked at me dead in the eye and simply said, “can you help get my husband back? My kids just want their Dad in the house for dinner”. Nick had been working crazy hours trying to build up his business to the point it was exhausting and he was missing out on a lot of important family stuff. Fast forward a few years and Nick now has a real business that employs 10 staff and he’s just weeks away from stepping out of patient care altogether. In 2019 his business is making more revenue, more profit and has hired more people than ever before. On this podcast we talk about how he turned it all around to get from never being at home to see the kids, to having a business that runs and makes money without him. Specifically, we discuss the importance of having a strong marketing message, how to implement marketing systems, the fear Nick had that held him back and kept him stuck in patient care longer than he would have liked… how he hands over patients who want to see him… what lessons he’s learned as a leader and how he’s evolved in that role… the importance of accountability and, how his business provides an exceptional level of care, even if it’s not him doing any of it. It’s all coming up in this episode. Nick’s learning path with me: Accelerator -> PT Business Growth School -> Mastermind -> CEO program. The Accelerator Program that Nick started with is available here: www.AcceleratorNow.com Leave me your comments, thoughts, and questions over on Twitter: @ThePaulGough using the hashtag #AskPG and follow for more content like this from me. Follow Nick Hunter here: www.preferredptaz.com www.facebook.com/preferredptaz/ === More Resources by Paul Gough: Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

  CEO Series: Interview with top PT Jake Berman, of Berman PT Naples, FL This is the start of a brand new segment on the Podcast where I expose what it takes to become a true CEO and Leader of a company that does not rely upon the owner treating patients. We’re highlighting clinic owners who are already at that point or are actively working towards removing themselves from day to day treating of patients in their business. In this episode, the first interview of what we’re calling the “CEO Series”, I interview PT Jake Berman, of Naples Florida. I first met Jake 3 years ago when he was at just 6-8 visits per week, fast forward just 3.5 years and he’s now crushing it with a clinic that he owns the premises of. HE has 6 staff, is making over 6-figures in profit and best of all, Jake is working less than 5 hours per week. Jake is well on his way to owning a business that does not rely upon what he is doing day-to-day to make money. You’ll hear us talk about things like: His biggest hiring mistakes - and what he now does differently, the mindset need to hand over patients to clients who want to see you, dealing with “rockstars”, how to get better candidates for your most important roles, accepting that others will never do the same job as you, and so much more on this Episode. For those of you who want to replicate what Jake has done, here's his path to success with me: Jake started with Accelerator, then joined my 4% Club Mastermind Program and he’s also now part of my exclusive CEO Club (Round table Mastermind) that is for the top performers of my community; it’s a program that is for owners who want to remove themselves from the day-to-day operations of their clinic. The Accelerator Program that Jake started with is available here: www.AcceleratorNow.com Leave me your comments, thoughts, and questions over on Twitter: @ThePaulGough using the hashtag #AskPG and follow @ThePaulGough for more content like this from me. Follow Jake Berman online here: www.bermanpt.com www.facebook.com/physicaltherapynaples/ === More Resources by Paul Gough: Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

In this one I answer questions from two podcast listeners… The first is, “how do you get clinicians to have the uncomfortable high price talk”? And the second is, how do you stop insurance companies telling patients to stay in-network when they call to find out their out-of-network benefits?” This one gets pretty deep as I talk about the real issue that people have with money, why the "price is the price" and how ultimately, you have to chuck the insurance company under the bus if you want patients to stay out of network with you. Send me your questions, comments and thoughts via Twitter: @ThePaulGough and the Accelerator Program that will help you with your positioning and pre-eminence, is here: www.AcceleratorNow.com Instagram: @ThePaulGough Youtube: @ThePaul Gough

This one comes on the back of a conversation I had with a clinic owner from London… he told me that “he needs to work on his website again because he is not getting many conversions”. He said his website wasn’t perfect and he wanted to spend more time on it. I told him that his website doesn’t need to be perfect but his MARKETING MESSAGE does and if commits to getting better at that, his website frustrations will go away. Enjoy the show and if you’re listening to this before June 1 and 2 of 2019, you can join me LIVE for the Systemize and Scale Free training I am hosting this weekend: www.paulgough.com/system The link to the Accelerator Training I mentioned in the podcast is here: www.AcceleratorNow.com and use Twitter to send me your comments, thoughts and questions for future podcasts: @ThePaulGough

This episode comes on the back of a question my team received from a clinic owner in Northern California… They have several clinicians and services in their clinic, and the biggest frustration is that they don't know where to start with their clinics marketing… they feel they are casting their net too wide. They’ve read my New Patient Accelerator Method book and know they need to decide "who their Mary is" but they don't know where to start in figuring out who that person is for their clinic. The answer to their all too common frustration is revealed in the Podcast and if you listen right to the end, you’ll hear one of two things that I’ve never spoken about before when it comes to acquiring new patients for your clinic. Send an email paul@paulgough.com if you have a question you want answering. Get the marketing book: www.paulsmarketingbook.com or the hiring book: www.paulshiringbook.com

In the last podcast you heard me interview Mike Michalowicz about the “Profit First” System that allows you to find more profit in your business - starting today. This is the follow-on episode from the interview I did with Mike Michalowicz. If the last episode was the theory of profit first - this is the practical application of it; you’ll hear me teaching a room full of clinic owners precisely how I DO IT, (...I only ever preach what I practice). I use this exact approach across all of my businesses - in two different countries - and it’s been one of the most impactful habits I’ve ever established. If you’re always wondering where your money is going… or why you have none left at the end of the month… you’re always struggling with cash flow… or you find yourself never with the amount of profit in your BANK that you thought you had made - you need to get into the weekly discipline of this “Piggy Bank Exercise”. * To get on the wait list for my June 29-30 Mastermind Event where Mike Mickalowicz is the guest speaker, please email paul@paulgough.com and register your interest. === What’s after this podcast? 1. Start with us online: join the Cash Club coaching program: www.ptprofitacademy.com/cash-club 2. Attend the next Strategic Planning Workshop - find out when it is and get registration details by sending an email to paul@paulgough.com === More Resources by Paul Gough: Check out Paul's No.1 Best Selling Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

This is a very special and rare episode… it’s an interview with Mike Michalowicz - celebrity speaker and No.1 Best Selling Author of Profit First, Clockwork, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur. Mike’s is very well known in in the small business community across the world for his “Profit First” concept - something that I adapted into ALL of my businesses right after I read his book. In this podcast we discuss the “Profit First” concept and how physical therapists can apply it to ultimately AVOID the pitfall that many fall into in thinking that they’ll make money “someday” from their busienss. It’s easy to think you’re "playing the long game" but it shouldn’t come at the expense of never making any profit. We discuss how to start making PROFIT right away and how the Profit First principle puts you in a better position to make better decisions about your business. Do that, and you will make more money. It’s a very simple philosophy. Excitingly, Mike is scheduled to speak at my next 4% Club Mastermind Event on June 29-30th, 2019 in Nashville. We have a limited number of General Admission tickets available if you would like to come along for the weekend and hear Mike speak in person. Email Paul@paulgough.com for tickets and pricing information. Be quick, just 5 seats available.

Alongside the coaching I do for physical therapy clinic owners, I also work with the top online consultants in the health and fitness space to help them grow their coaching/consultancy companies. And this Audio Experience is a live recording of a recent talk that I gave (at a marketing event in Orlando) for Gym/Fitness Business owners that was hosted by one of the consultants I work with… I was initially asked to talk for 45 minutes about Facebook Ads… interestingly, I hardly spoke about Facebook ads at all and I was still going nearly two hours later… We spoke about things way more important than Facebook ads; I talked to the room about everything from changing the message in your ads to be more appealing to the right client, told them how to make their marketing more responsive (on any platform), where to get the confidence from that your clients are looking for - and how to build a business that needs less clients but makes more profit. You’ll hear me take live questions from the audience, and every one of the stories I tell are highly relevant to you as a physical therapy clinic owner. After all, business is business; marketing is marketing; the principles don’t change whatever business you are in or where you are running it. Enjoy the show. (FYI, if you are a gym or fitness business owner then you should check out Vince Gabriele of Gabriele Fitness in New Jersey: www.vincegabriele.com - it is his event that you’re listening to me speak at, and he is one of the best fitness business coaches on the planet). What’s after this podcast? 1. Start with us online: join the Cash Club coaching program: www.ptprofitacademy.com/cash-club 2. Attend the next Strategic Planning Workshop - find out when it is and get registration details by sending an email to paul@paulgough.com === More Resources by Paul Gough: Check out Paul's No.1 Best Selling PT Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com Want to hire Paul to speak at your next Marketing or Business event? Or, talk to the students at your PT School? Get in touch here: www.paulgough.com/hire-me/

So this one shares with you some insights into my first 4 weeks of my new life living in America (Orlando)… It’s been a crazy few weeks of doing everything from working with 50+ clinic owners in my Masterminds and Workshops, to having to deal with banks (and an illness!), buying a new car, finding new schools and an office, hiring two new staff… Not to mention issues with having no-credit and having to do the one thing I really hate - go shopping on a weekend with Natalie! I’ve learned a lot of lessons about myself, my staff, as well as the one thing that I didn’t expect to happen when I got here that is forcing me to consider: “What is next for Paul?..." Enjoy the show, there are lots of lessons to be learned from this podcast that will help you in your business - and hopefully beyond that. If you find yourself a little “stuck” in your situation right now, this podcast is perfect for you and might just provide the momentum you need to get moving again. What’s after this podcast? 1. Start with us online: join the Cash Club coaching program: www.ptprofitacademy.com/cash-club 2. Attend the next Strategic Planning Workshop - find out when it is and get registration details by sending an email to paul@paulgough.com === More Resources by Paul Gough: Check out Paul's No.1 Best Selling Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

This is another podcast from a recent Mastermind Event. And it happens to be one of the most important skills you’ll ever hone: that being the ability to accurately, confidently and quickly identify where the problems or choke points are in your clinic. While most clinic owners think ALL of their problems are because of a lack of leads or calls, the smart business owners are using frameworks to diagnose the real issue. If you’re coming home at 9pm each night, tired and feeling burned out – never making much progress – it’s because you’re NOT doing what I teach on this podcast - and instead it’s because you’re spending too much time “doing” and not enough time critically thinking. If you’re interested in joining Mastermind or learning more about these types of business skills, the best place to start is with my one day Strategic Planning Workshop that happens in Orlando every quarter. I work with 20 clinic owners to do 12 months of planning in one day. Email paul@paulgough.com to get details of the next class. Remember, you are listening to the theory of business on this podcast - the Mastermind program and Strategic Planning Workshop are designed to provide you with the help and support to implement these things and not leave them in the “that’s a good idea bracket”. === More Resources by Paul Gough: Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com Paul’s Cash Club community: Receive $10,000 worth of “what's working now” marketing ideas to your door every 30 days. Head over to www.ptprofitacademy.com/cash-club now to get your $1 trial.

This is another segment from the January 2019 UK and European Mastermind… this time I introduce the group to the FOUR different value layers that exist when a customer is choosing who to buy from. What you’ll discover on this episode is that if you exist on product alone – i.e clinical skills – you’re making it very difficult to ever grow a clinic that is not dependant upon you as the owner. There’s so much more to value than just getting to see someone who has good massage or stretching skills, and on this podcast I’ll share with you exactly what that is. If you’re following along to these podcasts/audio experiences in order, you’ll hear some of this stuff having come from the Annual Planning meeting with my team that took place just 3 days earlier. And if you’re interested in joining Mastermind and how you can get in a room full of like-minded business owners learning more about these types of skills, the best place to begin is with Paul's one day Strategic Planning Workshop that happens in Orlando every Quarter. Where you'll have the chance to sit down and do 12 months of planning with Paul inside of one day. Reach out to paul@paulgough.com to get details of his next class. Or, alternatively, you can join our Cash Club community where we deliver $10,000 worth of what's working now marketing ideas to your door every 30 days - head over to www.ptprofitacademy.com/cash-club to get your $1 trial. === More Resources by Paul Gough: Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

In this one I’m talking to the UK and European clinic owners in my Mastermind program about why I believe the schedules at the Paul Gough Physio Rooms are as full as we have ever known at this time of the year… It might surprise you to hear that the reason is because of something that we did back in the SUMMER of LAST YEAR – 6 months ago. If the EFFECT is a packed schedule in January, the CAUSE has to be somewhere in the past. Likewise, if you’re having a crappy January, it’s not because of January, it is likely to be what you DID NOT do in September or October of last year. My business teachings take business owners way past just doing more - and more towards thinking more and making better decisions, that is where ALL business owners should be living. Enjoy the episode – and if you think you would benefit from being part of a Mastermind Group like this – either in the USA or in the UK with Paul – the best place to start is with Paul's Strategic Planning Workshop that happens in sunny Orlando every quarter. Reach paul@paulgough.com to get details of the next class. Or, alternatively, you can join our Cash Club community where we deliver $10,000 worth of what's working now marketing ideas to your door every 30 days - head over to www.ptprofitacademy.com/cash-club to get your $1 trial. === More Resources by Paul Gough: Check out Paul's No.1 Best Selling Physical Therapy Business Books: Marketing Book For Physical Therapists - "New Patient Accelerator Method": www.paulsmarketingbook.com Hiring Book for Physical Therapists - "The Physical Therapy Hiring Solution": www.paulshiringbook.com

This is from the Annual Planning meeting where I bring my staff's attention to what I call “Critical Drivers” of my business. Many people are aware of the need for KPI’s and Metrics. But I prefer to spend more time focusing on what I call Critical Drivers. The difference is profound; KPI's and Metrics are what DID happen… Critical Drivers are what IS happening. If you monitor and fix your clinic's Critical Drivers, you never have to worry about your clinics KPI’s because you’ll always know ahead of time how your business is performing before the month is over. In this session we discuss all of the major Critical Drivers at my clinic – things like arrival rate, no/show cancel, lead conversion, completed plan of care etc., – which, if you think about it, are the things that DRIVE your profit. That’s why if you monitor and manage these things weekly, it means you never really have to worry about your profit or revenue simply because you will know you’re on track before the month is out! If this is your first time hearing this type of business language – then you should know it is the stuff that we obsess over in my Mastermind Program; you can never grow a predictably profitable PT practice without becoming world class at understanding your Critical Drivers. Many clinic owners try, but that is why so many get stuck and are always left thinking that their problem is solved by more marketing… If you’re interested in joining Mastermind or learning more about these types of business skills, the best place to start is with my one-day Strategic Planning Workshop that happens in Orlando every Quarter. I work with 20 clinic owners to do 12 months of planning inside of one day. Email paul@paulgough.com to get details of the next class. Or, alternatively, you can join our Cash Club community where we deliver $10,000 worth of what's working now marketing ideas to your door every 30 days - head over to www.ptprofitacademy.com/cash-club to get your $1 trial.

This episode is the Paul Gough Physio Rooms Annual Planning meeting continued… we got speaking about the concept I was taught that out of all of the people who buy from you, 30% of the people who did, probably should NOT have. It’s not that you did anything wrong, it’s just that 3 out of every 10 people will never fall in love with you and your service no matter how hard you try. The trick is to recognize them and NOT waste your energy or focus trying to make them. Give them what they ask for and some - but give what extra energy or focus you have to find the 30% at the opposite end – those who DO absolutely love you and your service – and build a better relationship with them that leads to more visits, more referrals, services bought and more people wanting to buy more from you. Do this, and in the end, you will fill your clinic with the 30% of people who trust you so much that they will buy anything that you rightfully and ethically tell them that they need to do to achieve the lifestyle that they tell you they want. This is a great one to listen to if you're ever unconfident or uncertain about selling things to people they need but have not asked for. My staff took this as one of the major highlights of the whole annual planning meeting. If you'd like to find out how you can get the opportunity to work with Paul to make a strategic plan for your business to hit the next level of growth and profit for your clinic at his next "Strategic Planning" day - reach out to paul@paulgough.com for more information.

FacebookTwitterLinkedIn Podcast Annual Planning 2019: Session 1 Live With Paul Gough Physio Rooms Staff Join me live at the start of my Annual Meeting with my Physio Rooms team as we look ahead to 2019. In the first session of the three-day meeting, we always discuss what worked well in the last 12 months and this gives my team the chance to tell me what they think we did well… We openly discuss things like why our patients are happier to come back and spend more money with us these days… how we get more completed plans of care… what I call the "second-order consequence" of making decisions… not taking crap off of third-party referrers… and why getting comfortable with uncomfortable sales conversations in the beginning, makes things easier for everyone (patients included), later. Enjoy listening to the discussion with my amazing team at the Paul Gough Physio Rooms and listen carefully to their responses just as much as mine… If you'd like to find out how you can get the opportunity to work with Paul to make a strategic plan for your business to hit the next level of growth and profit for your clinic at his next "Strategic Planning" day - reach out to paul@paulgough.com for more information.

This is a question I’ve been asked a lot lately - and I have a very strong opinion on it. Ultimately, the purpose of a business is to MAKE A PROFIT and if you’re not talking about what that profit must be (with your staff), ask yourself, how do you realistically expect them to achieve it??… This is a “fire” podcast that got me a little animated from time to time - listen in and hear me go deep into the reasons why I think many business owners DO shy away from talking about profit… and why if you are ever concerned about talking about how much profit you make, it says more about your hiring process and your culture than it does anything else. Not to mention the problems and LACK that are in your employees life that really, you can’t do all that much about. Enjoy the show - this might be one you don’t want your employees to listen to… The link to join our amazing Cash Club coaching program is here: www.ptprofitacademy.com and the place to order my new no.1 best selling “Physical Therapy Hiring Solution” book, is here: www.paulshiringbook.com

It’s ironic that at the time of the year when people are thinking about next year - they are doing so at the most optimistic time. And that is the problem… It’s so easy to be caught up in the high spirits of the festive season that it can cause you to underestimate what must happen if you want to achieve success in the coming twelve month… This podcast looks deep into what it really takes to be successful in 2019 - and highlights three simple things that you should be doing - that if you do - may just lead to next year ending as you wished this year, had… Enjoy the show. P.S The Cash Club Coaching program is gathering momentum - there’s 100 of clinic owners in the Marketing coaching program now and if you want to join them, you can do so for just $1 for a 60 day free trial - plus you get some cool bonus’s sent to you also just for giving it a try. Serious clinic owners only please.

This episode is about introducing you to something called Strategic Planning - ultimately, the process for being in a position to make better decisions about your business. I just came off the back of an epic weekend in Orlando with my Mastermind Group where I went in-depth into the subject with 135 clinic owners. I share with you some highlights and takeaway from the event and talk to you about things like creating an Annual Budget, Variance Analysis and the different tools you’ll need if you want to be able to make better decisions about your business. If you like what you hear, and you want to work with me in person to create a Strategic/Annual Plan for your business, I’ve created a 1-Day workshop around this topic that runs every Quarter - send an email to paul@paulgough.com for more information if you’re interested. The next best way to get started with working more closely with me is by registering for a free 60-day of my Cash Club Program: www.ptprofitacademy.com/cash-club

A lot of people wonder how I get so much done - and this podcast is my attempt to explain it to you. I believe that there’s THREE distinct things that must come together in order to achieve lasting success - and they’re all discussed on this podcast. This is the most in-depth look at success that I’ve ever given and even includes a candid view of why I don’t do as many podcasts or youtube videos as I once did… There’s lots of lessons for you to learn in this one and if you’re interested in joining the Cash Club community that I mentioned in the Podcast, be sure to start your free 60-day trial, here: www.ptprofitacademy.com/cash-club or get it when you get the New Patient Accelerator Marketing book from here: www.paulsmarketingbook.com

This one is LIVE from the first hour of the recent Meeting of my 4% Club Mastermind in the UK - we had business owners flying in from all over Europe, Ireland, Scotland and England to join me for two days of working ON their business... The first hour of any event is always my favourite part; I share valuable lessons with the group of the things I've learned since the last time we were together... One of the highlights of this one is my belief that if something is worth doing, "it is worth doing POORLY"! A little different to how most people see it, but then again, I see most things different from most people... Enjoy the show and if you haven't done so already, be sure to order my new book: www.paulsmarketingbook.com

The podcast is back! After an incredible summer of traveling, vacations with family, doing events and selling the New Patient Accelerator Book, all over the world, it's great to be back in the Podcast Studio to bring this episode to you... This one is about how to avoid becoming a commodity; when patients choose you ONLY because your prices were LOW... I've been talking to many of our now 400+ new Cash Club members and this is one of the biggest problems they're experiencing; folks NOT hiring you just because someone else was cheaper. On this podcast I cover 8 ways that I believe you can avoid feeling like you have to compete on price - and finally move your clinic to the cream of the crop in terms of prices and profitability. If you're not converting as well, not as profitable as you would like or fed up of hearing "I'll let you know...", then this podcast is perfect for you. If you haven't ordered the New Patient Accelerator Book yet, do that here: www.paulsmarketingbook.com and, I would appreciate your support and if you are serious about growing your clinic, please choose OPTION 2; you'll get the best bonus's and a 60-day free trial in my Cash Club Program.

Here is the episode that so many of you have been waiting for - the announcement that my new Marketing Book is OUT NOW… www.paulsmarketingbook.com And, guess what? The book, titled: "The New Patient Accelerator Method - How I Scaled a Four Location, $1,000,000 + Cash Pay Physical Therapy Clinic - In a Place Where Healthcare is FREE (…And, In One of the Poorest Parts of the Country)… …MADE IT TO No.1 BEST SELLING BOOK on Amazon! The book - that reveals my entire marketing system for growing and scaling a cash pay clinic - sold 1082 copies worldwide within the first 60 minutes, so a huge thank you to everyone who has already bought it… The book covers the exact Marketing System I used to grow the Paul Gough Physio Rooms - and gives you an up-close look at the Marketing System that is being used to fuel the growth of some of the most successful cash pay clinics in the world. It is your ESCAPE route from insurance company nightmares - or if you are a Cash Pay Clinic Owner, it shows you how to create a system for predictably attracting people happy to pay in cash! In the book, you’ll discover: * How to attract patients happy to pay in cash * How to 10 X your clinic PROFIT using an easy to copy direct to public marketing system * How to add at least $100k in cash pay revenue in the next 12 months * Where to find cash pay patients - without needing a huge marketing budget * And so much more… www.paulsmarketingbook.com In this episode of the Podcast I share with you some insights from the book AND, read you an entire chapter of the book to “wet your appetite” for what is to come when you buy it… You can buy the book from: www.paulsmarketingbook.com And, if you get it from the official website (NOT AMAZON), the price is the same, but I’ll be sending you some incredible free bonuses… When you go to www.paulsmarketingbook.com - choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Free Facebook Ads PDF, and two months worth of the Cash is King Publication and Coaching CD…

Anyone can be successful for a week, a month or even a year - but it takes a certain type of business owner to be sustainable profitable. Those business owners think, act and behave completely different to the masses and on this podcast I share with you the five things that you need to do regularly to get to that level. If you find your self stuck in a run right now - always busy for the sake of being busy or putting out fires that you’re too busy to notice where they’re being started - you’ll love this podcast. Enjoy the show. Pauls NEW PATIENT ACCELERATOR marketing book: www.paulsmarketingbook.com Take the first step and become a member of Pauls business success coaching program, “Cash Club": www.ptprofitacademy.com/cash-club

I’m just back from SSPT live in Clearwater Fl, - I spent the week with 250 of the worlds best physical therapists and across the week I was asked a LOT of questions about running a physical therapy business… ..and in this episode, I share with you my answers to 7 of the best questions and break down each one so that you can learn from them. The more that I reflect on the questions - all most all of the problems that people are living with in their business are happening because of what owners are NOT doing - rather than what they are doing. It’s why I will forever say that more "hard work" and "hustle" is NOT the answer - a different strategy is. Those strategies are discussed on this podcast. Enjoy the show… Cash Club details: www.ptprofitacademy.com/cash-club Paul’s New Marketing Book: www.paulsmarketingbook.com SSPT LIVE ACCELERATOR offer: email paul@paulgough.com before June 30 to take me up on it.

This one is a recording of a recent mastermind coaching call I held with my group - and the focus was on RECRUITMENT/HIRING… A lot of my Accelerator and Mastermind students have grown their business so rapidly in the last few months that the next challenge they are facing is hiring the right people to help them cope with such rapid growth… It is the logical next in any business’s development - if your marketing is working, then you are going to need more people to handle the increased volume of calls and patients… In this call I talk candidly about the real reason why there’s so many bad hires, and why ultimately, the whole hiring process is NOT as difficult as people make it out to be so long as you get two or three things right at the start of the process… It is NOT about hiring people who are a good culture fit - first and foremost, it’s about hiring people with the right skills to solve a specific problem that your business has - who also happens to be a good culture fit. There’s a big difference… Anyhow, enjoy the show and if you’re at the point in your business where you are having issues and challenges with things like marketing, hiring, leadership, tracking KPI’s and finance, is it time to step up and join my new cash-club program so that we can help you solve them? Details here: https://www.ptprofitacademy.com/cash-club

Here's the fourth and final instalment of this years annual planning event... In this one I talk with the staff about the things that we are doing really well in the clinic, what our core values are, opportunities to go that extra mile for the patients and the mission of the company is reinforced. Enjoy the show and be sure to join our cash club community of podcast listeners that is getting bigger by the day. Details here: www.ptprofitacademy.com/cash-club

Here’s another highlight form one of my recent mastermind group meetings - this time back in the UK at my home town of Hartlepool. This one is the first session on Day 1 as I set the scene for two days of learning with 15 of Britain’s top Physio Clinic Owners. Listen out for some great insights and me sharing some of the things I’ve learned over the last few months on my travels around the globe to work with business owners just like you… For details on how to join the UK or US Mastermind Events, go here: www.ptprofitacademy.com/mastermind

Vicki (my practice manageress) and many of my clinic staff, contribute heavily to the Mastermind meetings I hold - speaking to my staff is often better than learning from me! This one is another “Q&A” with Vicki as I leave her to answer any and every question from the group about what goes on at my practice and how I grew it. This is as real and authentic as it gets - no questions are off limits (and I’m not even in the room to hear the answers) that is because I am 100% committed to sharing with you every aspect of my business - without fear or reservation. I know the best way to help you is for you to know that everything I am teaching you to do - is what I am doing myself. I have no idea what you will hear on this podcast - but I know that anything and everything that comes out of Vicki’s mouth is going to be solid gold. She is the super-star attraction at any of my events and I am blessed to have her run my practice as I fly around the world sharing my message with you all. For details on how to join the UK or US Mastermind Events, go here: www.ptprofitacademy.com/mastermind

It’s safe to say that I didn’t hold back during this talk… I was pretty pi**ed off when I walked into to the room to speak as the evening before this talk, the owner of the franchise was telling me about how in Quebec, all of the universities and PT school’s in the area are “brainwashing” the therapists into thinking that selling in healthcare is somehow wrong or bad. That somehow your skills will sell themselves. I hear this type of “BS” everywhere I go these days to the point that it drives me mad! As a result, you are going to hear one of the most “fire” talks I have ever given as I spent nearly 90 minutes telling 150 Montreal Physios exactly why it is imperative that they learn to sell their services - and who suffers if they don’t. Brace yourself and you might not want to be listening to this one in the car with your kids… To hire Paul to speak at your next conference or sales and marketing event, fill out the form here: www.paulgough.com/hire-me (Note: Paul does not do talks for “free” or “for expenses” - and at the time of this podcast his rate starts at $6000 per talk plus first class travel and luxury hotel).

In this one I was invited to talk for two days to speak to huge Franchise of Physiotherapists in Montreal, Canada. “Action Sport Physiotherapy” is one of the most successful physiotherapy franchises in the whole of North America so it was a pleasure to speak to their 25+ clinics and all of their staff. I was there for two full days and the whole focus was aimed at giving a lesson to the network on how to improve their sales, raise prices and conversions. On Day 1, I spoke primarily to the front desk staff about the need for a system that supports more sales. This is a very different way to look at sales than just “getting more of them”. This is the first session of day 1 that I am sharing with you - enjoy the learning and if you want to hire me to talk at your teams annual event or a marketing conference, visit www.paulgough.com/hire-me

This one is part of my talk to a room full of 100 business owners that were attending my Mastermind Event. I am reflecting on an amazing Day 1 and sharing my insights and take-aways from what I learned from the previous day. These podcasts are always my favourite to share as I believe post-reflection on what has been learned, is actually where the learning takes place. Enjoy the episode and if you haven’t done so already - check out the new Cash Club program that is perfect for Podcast listeners. Visit www.ptprofitacademy.com/cash-club for details!

In this one I was invited to speak at the annual American Physical Therapy Association Private Practice Section Conference - attended by 10,000 private practice owners from all over the globe. I spoke candidly about why so many clinics at the event are “hitting a brick wall” with their business growth and shared some of the secrets I’ve learned about cash-pay marketing and how it has revolutionised my practice profits. Enjoy the talk and if you haven’t done so already - check out the new Cash Club program that is perfect for Podcast listeners. Visit www.ptprofitacademy.com/cash-club for details

This one is a recording of another “fire” global seminar that I gave to over 1000 PT's who attended my live training recently. I’ve learned that to be ultra successful in the cash-pay setting you have to have “authority” in abundance – but as you will soon see, “authority” has nothing to do with credentials or experience, and it has everything to do with how you use your marketing to show people that you can achieve an outcome better than any other option they’ve got. Telling people you are friendly and experienced will not do this - but this training will show you how. The training also talks you through the exact marketing strategies that my most successful Accelerator Students are using to smash through the $100k in cash-pay revenue bracket – and even how one of them has gone from charging $175 to $450 per session using this same authority system. You can watch the whole thing over on my Youtube channel – and if you want to find out if you qualify for the advanced training to do this for your clinic, details are here: www.ptprofitacademy.com/accelerator

Here's the third instalment of this years Annual Planning meeting with the Paul Gough Physio Rooms team - in this one I talk about something that Warren Buffet describes as the "8th Wonder of the World" - the Compound Effect. Understanding how little things consistently done right in my business, in my financial investing and generally in my life, all add up to make a huge difference. It has been revolutionary for me. My old boss in Pro-Soccer used to tell me that “you need 6 or 7 streams to make a nice water fall” - and the compound effect follows that same principle. I talk about this, the importance of obsessing over the “cause” (and not chasing the effect), and the opportunities and threats to my physio business that I see in 2018. Enjoy the show - and if you haven’t already done so, be sure to join my Cash Club Community - we deliver $10,000 worth of Marketing Ideas to your clinics door every 30 days. Subscribe for just $1 here: www.ptprofitacademy.com/cash-club

So here is part two of the mini-series of footage from my clinics Annual planning event at my clinic in Hartlepool - in this one we are talking about the opportunities to sell more products and services, the importance of "following up" and asking the right questions to ensure that only the right (perfect) clients make their way into the clinic via our very generous offer of a "Free Discovery Visit". Enjoy the show and be sure to join our ever growing community of Cash Club Members where we deliver to your door $10,000 worth of new marketing ideas - every 30 days. Details here: www.ptprofitacademy.com/cash-club

This is the first in a mini-series of footage that I am sharing with you from 2018’s annual planning event. This is the first morning of the 3-day event and you’ll hear me talking to the team about what we did well - and not so well - the year before. Enjoy part one of the 1 meeting and look out for more coming your way soon. And, if you haven’t done so already, be sure to check out my new “Cash Club” community that is perfect for podcast listeners to learn more from me. Head to www.ptprofitacademy.com/cash-club

So here’s part two of the discussion that I had on the morning of Day 2 (of the 3-day Marketing Workshop from New Orleans…) In this one you’ll hear us discuss the importance of recognizing your patients "true intent". I’ve said it many times that not all patients are created equal - and they don’t all arrive equal either. One distinction you can often make between a patient who is ready to go (and one who needs a little more “love”) is in how they ask their first question on the phone… A patient who starts with “I just want to know…” is in a very different frame of mind from one who says “I’m calling to find out more about…”. One is open - one is closed off. It’s important you recognize both as they both need handling very differently. This is a great discussion with lots of implications for how you handle the first call and ultimately, your chance of converting from inquiry to paying patient. As well as that, you’ll hear us talk about something called the “endowment effect” and what it means for the bank account I call “Paul's Profit Account”… you'll also discover how to get patients more comfortable when they arrive… and why the highest paid employee in ANY successful business is always the Director of Marketing (…yet most PT clinics pay them the least!). Enjoy the show - and be sure to check out our new “Cash Club” Community that is perfect for our global community of Podcast listeners. Details at: www.ptprofitacademy.com/cash-club

This one is a recording of a great discussion that took place during my recent 3-Day Marketing Bootcamp in New Orleans… It’s the morning of day 2 - listen in as the room reflects on the learning that took place the day before, specifically the importance of picking an ideal client, giving you the bets chance of being successful. What does that mean? It means that so many businesses decide who they want to work with based upon their own hobbies and interests. That’s fine - but you better make sure that these people have the type of problems and health challenges that makes them more willing to pay you for your services. Get this wrong and it makes growing a business very difficult. There’s a lot of great insights covered on this audio-experience so be sure to have a pen and paper handy as you listen to take notes. Enjoy the discussion and if you haven’t done so already, be sure to join my new “Cash Club” program that has just launched. It's perfect for podcast listeners who want to learn more from me. Full details here: https://www.ptprofitacademy.com/cash-club

This one comes to you on the back of an incredible few weeks touring around the US, promoting the new "Cash Club" community, launched on the back of the Podcast (Full details here: www.ptprofitacademy.com/cash-club)… In that same time I’ve interacted with 100’s of PT business owners and I’ve been able to reflect upon the conversations - nearly all to do with how their businesses are performing "below par” and what can be done about it... “How do I get more profit?” is an important question to answer, but a more important question to ask is... “What’s going wrong in my business?" In this episode I share with you the 6 things that I believe all "POOR performing" businesses have in common (so that you can start to fix them!). Enjoy the episode - and if you are interested in joining my new “Cash-Club” community then go here now to activate your free trial (that all Podcast listeners are entitled to): www.ptprofitacademy.com/cash-club

In this one I answer a great question I was recently asked by a Chiropractor from New Jersey: “Why do so many cash-pay clinics struggle to scale?”… I thought long and hard about the answer (a sign of a great question!) and in this episode I share with you the “7” reasons why I believe that clinics might struggle to “scale”. The answer is much deeper than what most people believe is the reason - which is usually just “a lack of patients”. Sure, a lack of marketing is definitely one of the issues, and this podcast brings your awareness to the things that I believe could stop you from growing - if left unaddressed. As I always teach my clients, “a loss avoided is as good as win gained”. This one will help you avoid those mistakes so you can get on with growing - and scaling - much faster. Enjoy the show. P.S If you are interested in joining my new “Cash Club” that is mentioned in the show, then please send an email to paul@paulgough.com for instructions on how to join. Cash Club is a monthly program that involves you receiving at least $10,000 worth of marketing, mindset and profit boosting strategies for your clinic every 30 days - and is a natural extension to being a Podcast listener. Email paul@paulgough.com for more details. Image: Jerry Durham top San Francisco PT reading issue 001 of Cash is King

This week in my media office we’ve been preparing the video and audio from the incredible 2-Day Sales and Conversions Bootcamp that took place in San Diego in December (www.ptprofitacademy.com/sales). This audio experience is the first part of day 2's opening session - you’ll hear me reflecting on what the “65" PT's in the room learned the day before… Specifically: what and how people really buy from a PT… the problem that we should be solving first… how to overcome an objection and what to do to get less objections… how delayed gratification is a problem for sales… and an introduction to something called “cognitive dissonance” which affects your patients decision making (not in a good way for either parties!). This is a sneak preview of my most attended event of last year, where I spent two days revealing the science of selling and walked through how to get better at conversions in the cash pay setting. The full recordings will be available to get from this link: www.ptprofitacademy.com/sales

This one is from my most recent UK Mastermind held at my clinic in January… Whenever I hold these events at my clinic I use the opportunity to bring my key-members of staff into the room and let them share their perspective on the things that we do to make the 'Paul Gough Physio Rooms' so profitable. In this one, I brought in Vicki Smith. If you are not familiar with Vicki, she manages the clinic for me (and also gets heavily involved my coaching and mentorship programs). Listen in to hear Vicki talk to the Mastermind Members in the room about tracking numbers, keeping staff accountable, wowing clients - and how to overcome the common objections that she hears on the phone. Enjoy the show - and if you are ready to improve your business skills, go here for details on how to join my program: www.ptprofitacademy.com/mastermind. If you want a better business, you need better skills. My Mastermind program is dedicated to giving you skills in marketing, sales, leadership, recruitment, finance, strategic thinking, culture and more. Details here: www.ptprofitacademy.com/mastermind

This one is a segment from a recent Mastermind 2-Day Meeting, that I held at my clinic for a group of top UK physio business owners. You’ll hear me talk candidly to the room about how, when it comes to “culture”, you quite literally, get what you tolerate! If you tolerate back-biting or gossiping in your office, you’ll get it. If you tolerate employees arriving and leaving early or late, you’ll get it. If you tolerate another week without coaching your staff, you’ll get what you got last week. At the “Paul Gough Physio Rooms” we have an incredible culture. One that I believe is largely responsible for the sustainable success we’ve had over the last 10 years. In that same time many key employees have come and gone and it has not made one jot of a difference to the results. I sleep soundly at night because the business is the sum of ALL of its parts and is not reliant upon one individual superstar who’s ego writes cheques their performance can’t cash! I believe you can keep giving staff “perks” or more “financial incentives” but it won’t make any difference in the long term. Winning the lottery will not solve an unhappy marriage. The question I often get asked when people come to visit my clinic from all over the world is “how do I get a culture like yours at my clinic?” and if you pushed me for the one thing that's responsible for creating what we have today, it is our focus on creating an environment where people can learn and grow, continuously. The moment you think you are too busy to find time in your work week to develop your staff (or simply allow them time to develop themselves) it is game over for your culture. The happiest people on earth those learning and growing. Our Wednesday morning THREE HOUR meeting is the one thing I would never give up and I hope my competition remain too “busy” to ever consider doing it. Enjoy the show - and if you are interested in joining my Mastermind program to develop your business skills, go here for details: www.ptprofitacademey.com/mastermind

This one is a warm-up to an exclusive online program that is starting in a couple of weeks - my “PT Business Growth School” Program which is all about how you create the right systems in your business in less than 6 weeks. www.ptprofitacademy.com/growth-school . The episode highlights the importance of "LEVERAGE" - and how, if you want to move from a tired and stressed operator of your clinic - to a happy and more profitable owner of your business, that you are in control of, then you are going to need to have it (leverage) at various points in your business. In this episode I talk about the only 3 things you can leverage and why without leverage, it is almost impossible to get long-term growth. As mentioned in the episode, here’s where to register for the trainings mentioned: www.ptprofitacademy.com/growth-school - no mater when you are listening to this podcast you will be able to go to that page and get access to an advanced training on the exact systems that I use to create LEVERAGE in my businesses.

This one is about recognizing that certain things in your business - things that once gave you a predictable rush of gratification or excitement - won't do that forever. But that does not mean they are not important. "Getting Rich Is Boring" is something that I brought to your attention in Episode 24 - it has been one of my most listened to episodes. But I am not 100% sure that everyone who listened will have taken to heart what it really means... The problem with "Getting Rich Is Boring" is that it is easy to agree and see why it is true - but it is very difficult to live by. There's so many instances in your day-to-day life where you will be making decisions that you feel you need to make, just because the rush isn't there like it once was. The problem is - it simply can't be and nor does it need to be. I've learned from my own business growth journey, that it is getting harder to get stimulated by the learning or teaching of which I am pursuing - and that's because the information that I need now is harder to come by. When I first started, everything was new and exciting. Now, that is not the case. I have to work hard to force my self to attend the seminars or read the books, even though I know I might only come away with ONE thing that I need when in the past I came away with 10. This episode is me bringing to your awareness that as you grow it gets harder to be stimulated or impressed with what you are seeing in the business growth space. It becomes very easy to over look the basic principles that made you successful in the first place and instead - because you get "bored" - set off on a journey where the primary driver of your action is the pursuit of an emotion like excitement that lasts a couple hours at best - and not the logic that you need to solve the problem in your business that pays dividends for years. I can safely conclude that since I did Episode 24, nothing has changed - and Getting Rich is STILL Boring. Enjoy the show. Go here for details on joining my Mastermind program: www.ptprofitacademy.com/mastermind

This one is a ‘sneak-peek’ of the type of business coaching that I give in my “4% Club”, Mastermind Program… (To join Paul Gough's Mastermind, go here: www.ptprofitacademy.com/mastermind) So many of you are getting in touch to ask what is involved in the Program that I am letting you in on “45” minutes of one of the weekly calls that I do with my amazing group of now 60+ business owners that makes up part of the program… This call was all about getting from where you are now - to where you want to be. I call it “bridging the gap” and it was a perfect call to kick-off 2018. You’ll hear me teach the “4% Club” members live on the call how to set goals in a strategic way that makes it much easier to reach their desired outcomes and targets… This call talks about the process for creating a target, identifying the critical drivers that will take you there and the milestones that will help you know whether or not you are on course to hit the target - and, crucially, how to identify how far you actually are from it… When you know what the gap actually is - it is easy to know where to put your energy to start to bridge it. This is a classic example of what I call “strategic thinking” and if you can spend more doing that, than just hustling” or working harder, most of the problems in your business will be easily solved with way less effort and energy… Whether you have a marketing, sales, recruitment, leadership, culture - or finance problem in your business - you will not solve it with the same level of thinking that got you into the problem in the first place. It is for that reason being part of a program like my Mastermind program is proving to be so beneficial to my Members. And if you want to know why I now call my Mastermind Program “The 4% Club” - it is because of the fact that 96% of businesses go bust within 10 years! That means just 4% of the businesses that start, actually last. Meaning, unless you do something different to them and acquire different skills - the odds are stacked drastically against you of being successful long-term! My Mastermind program is dedicated to giving you the skills needed to get-in, stay-in and “cash-in” - in this exclusive club that just 4%” of business owners ever get into! If you are interested in joining Paul Gough’s, “The 4% Club” Mastermind Program, it is by Application only and the details of how to do that can be found when you visit www.ptprofitacademy.com/mastermind

In this episode, I reveal how I was able to spot a bad habit that had crept into my business - just by keeping a closer eye on the clinics KPI’S. I noticed a drop in the average visit and the amount each patient was spending and I was able to track it back to the physio's NOT doing a great job in the initial evaluation… In this episode watch and learn as I talk to my staff about getting the first session right - and how if you do (get it right), it sets the scene for a very healthy relationship for both you and the patient. We should all re-name that initial evaluation as the “re-setting expectations” session because that is really what it is required. Do not take for granted - ever - that they know what is happening when they arrive. Patients come with so many false beliefs about what we do that unless we do, indeed, re-set their expectations from the get-go then there could be a less than smooth transition to a complete plan of care. Want to raise your rates? You do that by changing the way they see the proposition you are offering. Want to increase the number of sessions they agree to? You also do that by changing the way they see the value of what you do. There are so many things that are affected by a solid initial consultation and in this episode, I talk to the staff about how all I want them to do in that first session is re-set their expectations to bring them in line with what we really do to help them. I know that if I can get the patients to see what it is that we really do - there’ll be no issues and they’ll leave very happy at the end. Watch the full episode on Youtube: https://www.youtube.com/watch?v=TJoOU_Fsl2U

It is just about the end of 2017 and so I decided to spend a full day thinking and reflecting about what I had learned in 2017. I asked my self this growth question: “What do I know more about now that I did not know 12 months ago?” ...and this podcast episode is what I came up with. On this one I cover what I consider to be the most important lessons that I have learned either my self directly - or through the clients that I work with in my Mastermind program who own Physical Therapy Businesses all over the world. You’ll hear me talk about new customer acquisition, the importance of having a plan and what it should look like, time blocking, what quality questions can do to enhance the quality of your life - plus, something called “variability evils” and why it is so important to reduce them as your business grows. I talk about the “4% Club” - and what it takes to get in that club, the “compound effect” and how applying it has allowed me to start an Investment Company and why that gives me even more reason/motivation to make my other businesses a success. Enjoy the show... Note: If you are interested in joining my new, revamped Mastermind Program now known as “The 4% Club”, then please go here to apply: www.ptprofitacademy.com/mastermind We are currently full, but you will be allocated a time to speak to us and placed on a wait list to join if and when a space comes available. Thumbnail: Thats me with top Texas PT Eric Gibbs at the recent PPS conference in Chicago.

So this one comes on the back of spending two days at my Sales and Conversion Bootcamp in San Diego - with 63 PT Business Owners. The whole focus was on getting better at sales - and ultimately converting more cash-pay patients at higher prices... To be successful in your cash-pay clinic, it’ll really come down to how you answer this question: “How do you get someone happy to pay MORE (and in cash) for something that is easily (or freely) available cheaper elsewhere?” The answer? revealed on this podcast... What’s more, when you understand that sales is part of a series of intricate processes - a System - that the person moves through with you, it is much easier to become successful at it... As revealed on this Podcast, Sales is not a "one off event" like many people think. It is about more than just how you handle the “do you take my insurance?” question and you need a Sales System. The System that I use at my clinic is powered by Infusionsoft, if you want to know how I use it, click here to take the free training: www.paulgough.com/infusionsoft Plus, look out for the FULL recordings and slides of the 2-day Bootcamp that’ll be made available in the next few months. Those folks on my email list will be notified first (go here to subscribe to the email list www.paulgough.com)

It’s that time of the year when I am beginning to think about my Marketing Plan for 2018 (...have you got yours?) As well as spending 3 days on my “ANNUAL PLAN” (with all my staff where we cover all aspects of the business and set goals for all departments…) …I also dedicate a full 3 days crafting a “MARKETING PLAN” that will act as a “GPS” taking me directly to my financial goals in 2018. I think It’s important to have a plan. "Why? Because if I can not make it work on paper - I can not expect it to work in reality”. In this episode I talk to you about what I cover when I do my "Marketing Planning" for the Paul Gough Physio Rooms, the ceiling of complexity, the reason 96% of businesses go bust - and how the three days work. This is so that you can get an idea of what you should be doing to give yourself the best shot at hitting your target for 2018. Note: I’ve allocated 3 days in February to work with you and 9 other business owners to create a 12 Month Marketing Plan for your business - the exact same way I do at the Paul Gough Physio Rooms. Full details here: www.ptprofitacademy.com/profits-workshop At the exclusive 3-day event we will cover all of what you will hear on this Podcast in-depth. At the end you will have a solid Marketing Plan that you can work from year-on-year.

This one is recorded live in front of a packed room in Clearwater, Florida, choc-full of America's top Physical Therapy Business Owners looking for Marketing Strategies... Listen to the entire keynote that Paul Gough presented on "How The Worlds Most EFFECTIVE Physical Therapy Business Owners Think and Work"... If you are new to Paul Gough's work in helping Physical Therapy Business Owners improve their Business and Marketing Strategies, go to his website for more: www.paulgough.com/podcast www.ptprofitacademy.com/blog

This Podcast is fast becoming a log of my “awareness”, “memos”, “notes to self” - a digital record of where I was and what I was thinking at that phase of my life. All pretty powerful stuff that I am so happy to be able to share with you… In that respect, this podcast serves me just as much as it does you and that is because before I hit record, I have to force myself to sit and think about what I want to share with you and that is always done best when I reflect critically on significant events that have literally, just happened… Take this recent event in Orlando, for example. As part of my Mastermind Program Business Owners get to work with me, in person for 2 days, every four months - and last weekend I had 47 Owners fly into Orlando to learn things like: getting financial discipline, creating the right culture, recruitment, KPI’s - and what is working now in Marketing - all solid business skills that will serve them well for life. In this episode, I share with you my thoughts on why the event was such a success, why the members are experiencing so much success right now - and listen right to the end to hear 3 incredible GROWTH QUESTIONS that will really stretch your thinking and boost your bank balance when you get the answers. **If you want to talk to Paul Gough about whether or not you are suitable to join his Mastermind Program, please look here for more details: www.ptprofitacademy.com/mastermind-a and then fill out the application on the page.

It’s always my pleasure to be asked to come to your clinic and staff train - and when it is the home of Greg Todd, it is all the more exciting… I listened back to this episode on a flight from Orlando to Houston, Tx, the day after I recorded it and it is choc-full of even more valuable lessons than I remember giving… I spoke to "Team Renewal" for nearly an hour - and we covered a lot of things from why people really push back at our cash fees or prescription of care... why it’s relevant for PT Clinics to be aware of why consumers spend more with Apple than Microsoft, for essentially the same thing… …and then it gets really interesting… we debated “delayed gratification” and how it hurts every PT Business whether they like it or not… why new, everyday things like Amazon Prime will condition your patients to want things faster than you can possibly deliver and what that means for your clinic…and I leave the training with a debate about why patients will often tell you they don’t want to travel too far for their PT, but they somehow manage to justify travelling miles away if their hairdresser moves to the other side of town…. Enjoy the episodes - there is a lot to learn from this one. Note: If you want to know how you can hire Paul to come to your clinic or speak at your event, then use this form to make an inquiry: www.paulgough.com/hire-me

This Episode is for anyone who has ever made a decision that they later went on to regret… (So, literally, everybody! Lol) When you stop to think about it, the reason so many don’t get the level of wealth or income that they want is simply because they make STUPID decisions. I bet if you could rewind the clock 5 or 10 years and reverse all of the bad decisions you have ever made - you would be a lot richer or wealthier than you are today. I know I would. As I have heard it said, “every problem I had in my life started out as a good idea” and if you truly understand the implications of what that means - it does not take long to work out that the “antidote” to that is to simply stop making them (stupid decisions) and start making better ones.. So how do you that? How do you stop yourself from executing what feels like yet another good idea that later turns out to be a costly problem? If you have got a problem in your business right now - you will not solve it with the same LEVEL of thinking that got you into the problem in the first place and much of what I discuss on today's show is designed to elevate your thinking to a much higher level than everyone else around you who remains stuck. Enjoy. P.S Go here to request a seat at the event my upcoming 3-Day Marketing Planning event (mentioned in the show): www.ptprofitacademy.com/profits-workshop

This one is live from Manhattan where I spent the afternoon with one of the top clinics in NYC - “Prehab”… This turned out to be a great couple of hours meeting with the awesome staff of Prehab and I’m glad I’m able to share some of it with you… Listen in as I talk about why; just because they’re “higher earners”, doesn’t mean they have money available… why “care credit” puts people off… the reason most businesses take so-long to become successful… how to decide how much to spend on Marketing... and how to use things like Pilates and Wellness Classes as a gateway to your Cash-Pay PT services... The first few minutes you will hear some back ground noise as a patient comes in to book an appointment (this was live after all) - after that, it will quieten down so turn me up and listen hard for your gold-nuggets of business advice… If you want more information on working with Paul, head here: www.ptprofitacademy.com/mastermind

So on this weeks show we are talking “KPI’s” - and more specifically, how I can get my staff more aware of what I want to us to achieve - and how each one of the KPI’s I have set, is actually effected… It is one thing to know your numbers - it is another to know what INFLUENCES how they appear. Basic cause and effect. The NUMBER you look at, that is the EFFECT. But the magic is understanding what CAUSES the number to appear as it does. As in, what is the driver or the activity that has occurred in the business that month to give you the number or percentage you are looking at. Most of the success in hitting your numbers is simply down to consistently and repeatedly raising your staffs AWARENESS of them. That’s why at the Paul Gough Physio Rooms I have recently made each member off staff responsible for one of our KPIS… It doesn’t mean it is their fault if we don’t hit the target - it just means it is their job to bring everyones attention to it each Monday morning at 10am. I spend so much of my time away from the business these days that I am looking more towards protecting what I have got - than constantly thinking about growth. Better said, I am focused more on “optimising to protect from a down-turn” - than I am constantly “optimising for growth and scale”. Much of that mindset is covered on this episode! If you want to know more about KPI's and how to create a marketing plan and budget, then this is the class that Paul teaches you how to do it. New dates have just been announced. www.ptprofitacademy.com/profits-workshop Watch this full episode on Youtube: https://www.youtube.com/watch?v=ug60mVFvJsY&t=36s Enjoy the show.

So this episode comes on the back of an “issue” in my clinic, caused by a lack of communication in my office, about what the difference is between a “sports massage” and actually “getting physiotherapy”… We have had a few patients lately asking for one but not the other and we’ve realized that they’re not always sure what the difference is. The reason it is important? Because the PRICE is different - but there perception of what they’re getting can be that it all just FEELS the same. Let me explain: What patients are often looking for is someone to just “get on with it”… Meaning, if you let them, they will value the “DOING” more than the “THINKING” that goes into the diagnosis and creating a plan of care. We live in a world where instant gratification rules… …people want you to do just “do something” - “anything” - to justify the dollar amount they are paying you. This is why people - who should be opting to go see a PT like you or I - may book an appointment with a massage therapist or a personal trainer because they THINK that something will get done right off the bat. In our world, we have to take the time to diagnose, communicate clearly what we find, then set up a plan for them to agree to and then if we have time at the end, maybe get going with some treatment. Why? Because Prescription without diagnosis is Malpractice. We know all of that pre-work is valuable - but do they see it that way? Not always. What I do know is that if you don’t help them see the value of what you do - they won’t. In this episode you can watch and learn as I spend time talking to my front desk team about how to articulate the difference between all our therapists and services and without talking about credentials or experience. The moment you resort to “qualifications” or “credentials” to justify your fees or services benefits, you are losing. Listen in right to the end as I move into the physiotherapy team meeting and talk to the them about the importance of changing the way that the patient “shows up”. Better said - if you are not educating the patient on how you want to be perceived BEFORE they arrive - they will show up with their own preconceived ideas of your value and most often, it’s not as high as you have of yourself. And THAT is the primary reason for so much “push-back” to co-pay, deductibles and cash-pay fees in the PT profession right now. There’s a lot to learn from this episode - listen in and subscribe to me on youtube if you want more. Watch the full show on Youtube, here: https://www.youtube.com/watch?v=9nGGk7G0aME

This one is epic - it is a recording of a live training attended by over 500 PT's and together we “blew-the-doors off” the stigma that comes with “selling in healthcare”… It’s for you if you are a cash-based business having difficulty with the, “Do you take my insurance?” question, or if you are just not that confident about selling your value or raising your rates… It’s most definitely for you if you consider yourself great at what you do FOR people (with your amazing PT skills) - and you are proud to sell your services because you know that when you do - you change peoples lives. More: We quite literally “stuck-two-fingers” up to the old-school-crew who think we shouldn’t be selling our services... As I pointed out on the training, it’s only the PT's who are “lapping it up” with referrals from Doctors (often selling themselves short with lunches and expensive gestures to get those referrals) who have a problem with the smaller cash-pay clinics like you and I trying to make our way in the world simply by selling our true value with passion, pride and integrity. Be warned - I got VERY emotional and DEEPLY passionate very early on, and there is some strong language as I go all in quickly… You’ll learn all about how to raise your rates, the 5 step-higher sales system, what the difference between marketing and sales really is - and how to recognize the 6 most common situations of your PT Business that you will need to be able to sell your value well! Listen right to the end to hear about the opportunity for you and I to work together at my Exclusive 2-Day Sales and Conversion Bootcamp in my beloved San Diego, happening in December 2nd-3rd 2017. Details here: www.ptprofitacademy.com/sales P.S If you are wondering how to get invited to the LIVE webinar trainings that I frequently hold - you can only do it by being on my email list. Go here to sign up: www.paulgough.com

I recorded this episode to help you if you’ve ever suffered from the ‘emotional rollercoaster’ that comes with making big decisions in your business… It could be hiring or firing new staff, running a marketing campaign (that doesn’t work) or committing to moving to a bigger premises that feels risky! These things are just 50/50 judgements that we make and they can often send us to the moon if we get them RIGHT - or to the floor if we get it WRONG and neither is a healthy place to live! I figured out a few years ago how to get completely un-attached from the outcome of my decisions - good or bad - and I can tell you it was LIBERATING the day that I figured out how to do it. If I hear a “yes” I am just as cool with it as if I hear a “no”. If I get a “win” I am not that much different from if I take a “loss”. You might think that takes some of the excitement out of running a business - but I assure you, it doesn’t! As one of my greatest business mentors has instilled in me - “getting rich is boring” - and that means there should be no massive highs and no big lows either… This podcast looks at why the highs and lows happen, what they mean, and how to avoid them - and crucially, how to spend more time in a stronger frame of mind - thinking more clearly and making better decisions that will bring you long-lasting business success, personal fulfilment - and piles more cash to spend ;-) Thumbnail image: Here's Jerry Durham and I hanging out in Philadelphia towards the end of the 'Business and Baseball Tour' with some of the USA's Top PT Business Owners. For more details on Infusionsoft - and the systems that Paul uses in his Physio business - take this training: www.paulgough.com/infusionsoft

Most business owners are wanting a higher income from their efforts - I get that. But if you keep focusing on a higher income without asking “how do I use this income to get wealthy” - then you will always be working for a living harder than you could/should be. Doctors, Lawyers, Dentists, high-flying CEO’s - a lot of them make a very good living. They have a high income but not many ever get to call themselves “WEALTHY”. They work very hard every day for their high income but if they ever stopped going to work - the income would soon dry up. “Wealth” and “high income” are very different, and I want to bring your attention to how you can get wealthy. Given that 80% of wealth creation is PSYCHOLOGY, (the other 20% is mechanics), in this episode I cover the biggest psychological pitfalls of wealth creation - and how to avoid getting snagged by the common mistakes business owners make, trying to achieve it. Note: Paul has just announced new dates for his “More Cash, More Profits” 3-Day Marketing Workshop - full details are here: www.ptprofitacademy.com/profits-workshop Thumbnail image: Here I am with some of the UK's, Ireland's and Scotlands, top Physio Clinic owners, John Prouse, Dave O'Sullivan, Ryan Rieder, Gav Noble and Colin Gordon, after wrapping up day 2 of my UK Mastermind at the Paul Gough Physio Rooms

In this episode we are talking about you, your leadership skills and your company culture - as well as the importance of developing your staff as “people”. As your business grows, new stresses arrive… It becomes less about worrying where the new patients will come from, and more about finding and retaining the right staff. I’ve helped countless numbers of PT Business Owners grow their business from the ground up - and the one thing they never anticipate - no matter how many times I tell them - is the amount of NEW hassle and stress that you run into when you get to the point of bringing in more staff… I believe business success is all about creating the right environment - that if you get the culture right early on, the rest will follow. At the Paul Gough Physio Rooms we created a culture that was very easy for the right person to fit into - and equally, very difficult for the wrong person to fit into which has made it very easy for me to lead from anywhere in the world. I look back now and realize that one of the reasons why my business withstands everything from a deep recession, “superstar staff” leaving to start their own clinics, “me” firing “me” - and even 4 pregnancies inside 6 months - is because of the culture we have created, and on this episode I’ll talk more about how to do it… * We’ve just announced new dates for the Marketing Plan Workshop - take a look here if you want to join Paul at his next Marketing Workshop dedicated to showing you how to create a Marketing Plan to attract cash-pay patients to your business: www.ptprofitacademy.com/profits-workshop

I’m excited to share this one with you… It comes right on the back of EP20 of the Podcast when I said there are so many “headline-readers” in our profession that think things like Direct Marketing can’t be done - even though they have-not even tried it… Take “Insurance based” PT businesses for example - bizarrely, there are still a LOT of those Owners who think that “Marketing doesn’t work” in health care. That the only way to get patients is to chase referrals from doctors. Really? Well, how about I bring someone on who runs an Insurance based PT clinic - in a small town in Oregon - and let that Owner tell you for herself how she is using a combination of Infusionsoft, Facebook, Newspapers, Postcards, etc., to grow her business?… ‘Judy Cirullo’ is an amazing PT - she thinks completely different to most, and I’ve had the pleasure of working with Judy and her team for 12 months now (via my Implementation Program) helping her implement a solid Marketing Plan in her business. When we started together she was almost 100% reliant upon referrals from doctors. Fast forward 12 months and she is now ’60/40’ - with 40% of her referrals coming from the Direct Marketing she is doing, and what’s more, she’s grown her practice revenue by 20% in that time also… (Who says Direct to public Marketing doesn’t work for PT clinics?) Listen in and learn as Judy talks about what she did to prepare her staff for the introduction of Direct Marketing, BEFORE she started Direct Marketing - that ultimately contributed to her success and limited staff push-back to almost zero… …why she felt she HAD to do something different (other than just sit and rely upon doctors) - and what trouble she sees for any clinic who is not preparing themselves for the massive changes in the U.S. PT Profession that are coming up-stream. Judy has been in business for over 25 years - she’s been there, seen it and been successful at it - and I am pleased to be able to share her wisdom and insights with you. Oh and by the way, she also runs her business in Oregon - from 1000's of miles away in Phoenix. She really does know how to run a business so pay attention and take notes. To talk to Judy about anything covered on this podcast, you can contact her on this email: - judy@ptteamsuccessformula.com If you want to know more about hiring Paul to help your clinic Implement a 12-Month Marketing Plan, please visit this page for more details: www.ptprofitacademy.com/hire-pauls-team Thumbnail: That's me pictured with the amazing 'Judy Cirullo' , at a recent meet-up in Phoenix with a group of Americas Top PT clinic owners.

So there’s a LOT of “BS” out there about how PT businesses should be run - most of which usually comes from people who don’t run successful businesses, (ironic!). This profession is RIFE with “headline readers” who will fuel hear-say about what works in business - or place limits on what can be done in business - and it gets said so many times that people begin to think that it’s actually true… This podcast directly challenges most of what many PT’s believe to be true about business success - and they are the foundational concepts that I live by at the Paul Gough Physio Rooms. If you understand and adopt even just a couple of them - they will serve you well for making bigger, and better decisions about your business… My job is to bring to your attention and focus - to things that need your attention and focus - and these 10 Truths will do that as well as challenge your ‘thinking’ a little - or maybe a lot? I cover what the job of Marketing really is, what your business is NOT about, why staff are not a COST - and the 4 most costly words in any business… Thumbnail image: Here I am with one of El Paso’s Top PT Clinic Owners, David Middaugh, before a great day of learning and talking business at one of my recent Mastermind Events in Downtown Chicago. * We’ve just announced new dates for the Marketing Plan Workshop - take a look here if you want to join Paul at his next Marketing workshop dedicated to showing you how to create a Marketing Plan to attract cash-pay patients to your business: www.ptprofitacademy.com/profits-workshop

This Audio Experience is an intimate recording of “Vicki” teaching a group of Top UK Physio Business Owners (at a recent Mastermind Event I held at my Clinic in Hartlepool…) Every 3 months I get together with a group of Top Business Owners (invitation only) - and because it’s held at my clinic, I take the chance to bring some of my amazing staff into the room and let the questions fly about what we do here day-to-day, and explain how the business operates so well without me… Vicki is my Clinics' Manageress - PLUS, she has the vital role of being one of the people in our “sales” dept. You might hear me call it the “Follow-Up Team” or the “Nurture Team” - but basically, it’s sales. There isn’t a successful business alive that doesn’t have a great sales department - and just because it’s healthcare, doesn’t mean that we are exempt from needing to sell the value of our services. For most Physiotherapy Businesses - the salesman is the referring DOCTOR. That’s fine if you are happy to rely upon Doctor referrals - but if you are wanting to be successful without relying upon Doctors, then knowing how to "sell your value" is something you will need to get VERY good at! No questions are off limits in this recording - and the questions come in thick and fast. Vicki shares a lot of things she’s learned from me over the years with a big emphasis on converting more leads to paying patients at higher prices (sales!). Thumbnail image: Here I am with a group of the UK's Premier Physiotherapy Business Owners, Ryan Rieder, Dave O'Sullivan, Gavin Noble, John Prouse and Colin Gordon - at a recent 2 day Mastermind Event I held at my clinic in Hartlepool If you'd like to find out how you can become a part of Paul's US and UK Mastermind, go here: www.ptprofitacademy.com/mastermind-a

“I’m ‘stuck’!” That’s what one frustrated Physical Therapist told me recently who wants to see more patients at her clinic, but the problem is, she doesn't have the money to spend on Marketing to make it happen! It’s a horrible position to be in. You don’t have the patient volume you want - and you know the solution to that is more Marketing, but you don’t have the thing that you need to be able to do it - the patients coming through the door who would give you the extra money for a bigger Marketing budget, so that you can bring even more patients through the door and so on, and so on... It’s a positive self-fulfilling cycle that happens as you become more successful in business but the question is… “How do you get there”? You can spend months - or even years - thinking, “when I get a few more patients, THEN I can spend more on Marketing and everything will be ok”, but the patients don’t come without the Marketing - so, what do you do?… This is such a common problem for many PT’s, that I decided to dedicate an entire episode to showing you how to find more money for a bigger Marketing budget, without taking a pay-cut or going into debt! Enjoy… Thumbnail: Here’s a picture of me at a recent Miami meet-up with some of the USA’s Top PT Clinic Owners, and Student Physical Therapists

When the boss is away - the staff DO NOT get to play!… So last week I was vacation with my kids - I spent 10 days in the beautiful Island of “Tenerife” (South of Spain) and when I am not in the Physio Rooms, it is business as usual… Watch EP42 Here. And that absolutely includes the training that we do to ensure that our assets (my staff), are at the top of their game. Every Wednesday at 9.00am training takes place - with or without me - and given that I was in a sunnier climate last week, Vicki Smith (my practice manageress) jumped into the hot seat to coach the team in my absence… In this Episode, you’ll get to watch first hand as Vicki addresses questions from my team - PLUS, a very special guest - top UK Physiotherapy Business Owner Wendy Mcleoud - who dropped by for a VIP day to watch and learn how my organisation is run… We are creating something very special at the Paul Gough Physio Rooms - a place that is as dedicated to it’s staff as much as it’s patients and we’re attracting Physical Therapists from as far afield as Phoenix, Texas, Scotland and Ireland who want to come and spend the day with my team to find out how a modern day physical therapy clinic is run - without the owner having to be there everyday. In this episode you are going to hear Vicki talk about: * “Vetting” the right and wrong clients to ensure that only the GOOD ones arrive in our world… * What it really means when patients cancel because they have a “hairdressers appointment”, why very FEW of our clients actually ever want “exercises”…. * How to question clients BEFORE they arrive to ensure that when they do show up, they show up in the right frame of mind and ready to go all in with what we suggest! * Why the free report should never be spoken about again - once it is sent out… Watch this episode on Youtube: https://www.youtube.com/watch?v=Y0Ap-l0G92c&t=2s

It's been asked this question literally “100’s” of times in the last few months - “Paul, are Back Pain Workshops dead?”… …as in, are the old-school “Back Pain and Sciatica” Workshops still effective?… My answer?: “I don’t think so!" Sure, one or two lucky PT's are still able to make Workshops “work”, but on the whole, we are definitely witnessing a decline in their effectiveness, and on this Podcast we debate “the death” of the 'traditional' Workshop approach. What’s more, I introduce you to something I call the “TRIDENT” approach which is a new, more cost effective, and safe way to acquire leads at your clinic that also lets you fill up Workshops with ease (and without paying a fortune for it…). Why did I put this episode out? Well, on my last tour across the Mid-West of America, floods of business owners told me they were confused/concerned - and even upset - that a once very predictable source of referrals - isn’t there any more, and many PT's are now asking me: “Is it over for the good-old days of the Workshop?” Now listen, I’m not saying that Workshops can’t be effective - I still “do them” at my own clinic - I just figured out a while back that the “traditional” way to fill one up was getting very expensive, very time consuming, came with a lot of risk - and results were not as good! I worked out a NEW way to “fill-up” a Workshop - without having to spend much money on Marketing for a Workshop, and on this Podcast I introduce you to it… The days of paying fortunes to get people to your Workshop are not needed anymore - there’s a new method in town called the “Trident Approach” and we cover it on this Episode of the Podcast… Note: Tag me on social media @thepaulgough if you can identify where todays intro music originates from - if you are a child of the 70’s and 80’s I think you’ll know…

A reason, I believe, that so many Physical Therapist's are running into resistance from patients not-so-keen to pay out of pocket (or sign up for a full plan-of-care) is often because the ‘words’ they are using DO NOT mean enough to the patient they are trying to motivate into giving up their time and money… Remember - business is about SOLVING PROBLEMS and we will be rewarded as business owners for our ability to motivate more people to give us their time and money than the other PT clinics available to them! Customers do not just magically walk through the door or any establishment and hand over their time and money - even when they are in pain or have lost function! However, if we are able to reposition our proposal as MEANING something MORE than they currently believe they are getting - then we will get a more favourable outcome for both parties… “Change the meaning, change the outcome” is something that I have drilled relentlessly into my staff if they are ever getting push back or resistance to our fees and in this episode I recall the story of the blind man who made $1000’s begging - simply by changing a few words on the sign next to his begging bucket. You have to hear it to believe it. Listen right to the end as I talk about converting LEADS, the role of online REVIEWS, the importance of offering a free first session - and having the right price strategy which covers those free sessions so you can give more of them away to get more people through the doors!… Watch the full show on Youtube: www.youtube.com/watch?v=Gi0c2Fjw7Zw

I love speaking in front of big audiences - and was thrilled to be invited as a Keynote speaker at Greg Todd’s “SSPT Live” Event recently in Florida, where the room was PACKED and the energy was HIGHH! This is one I think you’ll want to listen to more than once - I cover what I believe to be the most important skill set needed to be successful in business, how you communicate your value and the fundamental mistakes that business owners are making with their Marketing… I start the Keynote by telling the audience a true story about “FEAR” - and how as business owners it is important for us to “see beyond the fear” personally, and just as important, recognize that the very same fear that holds you and I bsck from making important decisions about our business is also holding our PATIENTS back from making important decisions about their health! When you truly understand the implications of this - business success becomes much easier… Enjoy listening - and if you want to WATCH the full keynote just head over to my Youtube channel: bit.ly/2wnjLqG If you want to come to the next SSPT LIVE Event in Florida, the full details are here: bit.ly/2uhXysx Order your seat through this link then reach out to me via my email (paul@paulgough.com) and I’ll bring you to my private dinner the night before the event!

This Episode of the show is about how we improve the Marketing for our new Balance and Falls Classes... ...but more than that, it's about having the confidence to just start something and improve it when you get the results. You're going to learn about how I use what the participants of our early Balance and Falls classes SAY about our classes to improve the Marketing to bring in more attendees in the future. Marketing is really easy - so long as you're in touch with what your ideal patient is telling you. Just listen to what they are telling you about their concerns and their health goals and watch how easy it is to create compelling headlines that attract more of the types of people who told it to you in the first place. At the Paul Gough Physio Rooms we are using these classes to create a sense of community for our patients - a place that they can start with us if they're not ready for Physio, OR, a place to STAY with us if they are done with their initial plan of care. Take from this episode a few things: 1. How I craft my Marketing Messages... and 2. That instead of needing something to be absolutely perfect before I run something - I'm a huge fan of getting even to just 70% of what I want to know and running with it anyway. Watch the full show on Youtube: https://www.youtube.com/watch?v=Gi0c2Fjw7Zw

In this Episode of the Paul Gough Physio Rooms show I continue my conversation about “Discovery Visits” - and how to convert more of them! This week, I bring my Physio Team’s attention to the important concept of making the patient aware that their problem is a familiar one to us - specifically, to use words “we hear this story all the time”! Those are 7 magical words that used together make a patient feel as though they are in a safe place - a place that someone else, who is just like them, with a pain/problem just like them - has been before them! As humans, we are immediately comforted by the knowledge that we are not the first to suffer with a problem - and the decision to do business with a PT Clinic is made much easier when the patient realises that, and it’s our job to point it out! Listern right to the end as I talk about the importance of “changing the meaning” of what you are offering - which is especially important if you are hearing “i’ll think about it” or “I can’t afford it” in any of your sessions. You can also head over to my Youtube channel and watch more episodes of the show when you click here: https://www.youtube.com/watch?v=cbfXR-_mx8Y and when you do hit subscribe to be the first to know when a new show goes live.

If you want to make Direct Marketing work, one of the things you’re going to have to get good at is increasing conversions at something that I call “Discovery Visits” or "Free Tasters"… These sessions act as the “bridge” in-between your Marketing Campaigns - and your prospective patient actually paying for a first session. They’re super important - because it’s almost impossible to make Marketing from Facebook, Google or Social Media work if you are not offering something like this. On this weeks episode I talk with my Physiotherapy team about their role in the conversion process from Discovery Visits - and teach them when the decision to say “yes” to treatment is actually made - because it's NOT on the day... This “Discovery Session” is a critical driver of my business - and understanding how to do this right has produced 100’s if not 1000’s of additional patients at my practice over the last few years… For more Physical Therapy Business Education like this, head over to www.paulgough.com/podcast or www.ptprofitacademy.com and join Paul Gough's email list for regular updates. You can also head over to my Youtube channel and watch more episodes of the show when you click here: https://www.youtube.com/watch?v=fMkg2TrcvFg&t=41s - and when you do hit subscribe to be the first to know when a new show goes live.

I kick off every financial quarter with a Private Mastermind Meeting with some of the best business owners in the world… It's the end of my “Q3” Meeting and I’m driving back to my home town of “Hartlepool”, reflecting on my learning from the event. I think the biggest thing I learned this time was the importance of “strengthening your assets…” Assets put money in your pocket - and when you bring your attention to what your assets actually are - and duly strengthen as needed - it is more likely that you’ll see a bigger bump in your revenue and profit… Listen right to the end as I also talk about something called “second order consequence” - an interesting concept that is very appropriate for the summer months when, traditionally, businesses like ours can be tempted to “slow down” marketing activity. Find out why it might not be a smart move to do so… If you want to join Paul Gough’s “Business Success” Mastermind Program for the World's Best Physical Therapy Business Owners, the details are here: www.ptprofitacademy.com/mastermind-a

Here's a new Episode of the Paul Gough Physio Rooms show... …this one is filmed on location at Seaport Village, “San Diego”. In it, I talk openly about the primary reason for the Marketing activity that I do at my clinic. While everyone is talking about using Facebook or Google to “get new patients” and then is left wondering why it doesn’t work, or blaming the company responsible for setting it up - I have a completely different reason for running my ads. Want to know what it is? Find out here on this weeks episode of the Paul Gough Physio Rooms show. You can also head over to my Youtube channel and watch the shows here: https://youtu.be/h2lcCrnMC24 - and when you do, hit subscribe to be the first to know when a new episode of the show is released.

“How To Deal With Hassle Clients Who Are Not A Good Fit For Your Clinic” | EP:036 Here’s a brand new edition to the Podcast… Because so many people have told us they’d like to be able to listen to the Paul Gough Physio Rooms show on the go - we’ve taken note, and made it available for you to download on audio. This is the first episode of the show(episode 36)going up on the podcast filmed live from my clinic, the Paul Gough Physio Rooms - so now you can listen in while you’re driving, flying, out for a run, and when you don’t have access to wi-fi. Stay tuned, we’ll add new episodes of the show each time we upload one. Onto the episode!... This week, on the Paul Gough Physio Rooms Show we’re talking about “the right service for the right clients”… Or to put it another way, firing hassle clients! It’s that fine-line between giving great customer service to the RIGHT client - and recognizing when it’s time to say “bye-bye” to the wrong clients… It’s easy to think that you have to give a “great service” to everyone… You don’t. You should be respectful to everyone - as human beings - but when you identify the WRONG type of client for your practice, the energy and the love needs to be saved for the people who value what you do. If you’re having issues with clients who “no-show” or are rude or disrespectful - even aggressive or demanding of your staff - then it’s time to step up and show them the door! Here’s the thing: At that point, you’ll be accused of “bad service” - or even hear yourself question the service that you’re providing - but the reality is that they’re just a wrong fit for your service. They want a “Nokia” - you sell “iPhones”. Why pander to someone who wants something that you can’t deliver on? This episode was inspired by some “hassle” clients that we have shown the door to recently - and the debate starts with a client who “no-showed” a “free” session, and then get this, later walked back in to ask if they could have another. Here’s the thing: The decision to “no-show” happens days and maybe weeks before when the person was ALLOWED to perceive your service as “not all that important”. After all if they said NO to you - it means they said YES to do something else that they deemed more important. It’s not about the “script”, it’s not even about “respect” - and it’s definitely not about them… …it’s about you - and how what you let them believe... influenced the way that they think about what you do. It’s why it’s so important to understand that your MARKETING is about MORE than just getting patients… If your Marketing is done right - you can change their perception of you… If your incoming phone call is RIGHT - you can change their perception of what you do…. If your customer experience is right - you can change their perception of you - and the value you bring etc etc… And if you do all of that, you are much more likely to get LESS “no-shows”. Listen in to this weeks episode of the Paul Gough Physio Rooms show as I work with my team to talk through different scenarios of dealing with “no-shows”, what we could have done better or differently to limit the “no-shows” - and ultimately, increase my bottom line without adding any extra expense. And if you want to watch the show in action on screen, head over here to YouTube and hit subscribe - you’ll be the first to know when the latest episodes of the show go live… Head over to my channel to watch Episode 36 when you click here: https://youtu.be/8u7iVl5zJCc

Everywhere I go people talk to me about “systems”. What’s more, they all want to know what I think about “Infusionsoft” - the CRM software that I use to quite literally, RUN the entire Paul Gough Physio Rooms. I’ve spent years looking for the right software to run my business and I’m pleased to say that I found it in Infusionsoft. Truth be told, I couldn’t live without it and it’s the single piece of automation technology that has allowed us to scale so rapidly over the last few years. What’s more - it’s actually really easy to use so long as you know what you want it to do. That’s why I recently created a special training for my audience titled “7 Key Systems: How I Use Infusionsoft To Grow My Business Without Having To Be There Everyday”… A lot of Physical Therapists tell me they “want systems” - but are just not sure WHICH systems. Well, this episode of the podcast is 100% dedicated to the 7 Key Systems that I use Infusionsoft for to grow my business. Have a listen - then if you want to know more about Infusionsoft - and how you can get set up with it and have these systems built for you - go to this blog post where I summarize each system in-depth, and in writing: - BLOG: https://www.ptprofitacademy.com/blog/infusionsoft-training-guide-for-physical-therapists/ You can also watch this training as a keynote presentation on this blog too.

In this Audio Experience I talk a little about Facebook - and how it’s changed so rapidly lately as a source of new leads for a Practice… As well as that, I talk about how in the world of Direct Marketing, it is becoming increasingly more difficult to pin-down EXACTLY what activity you did, was responsible for the call… That doesn’t mean it isn’t working - it’s just getting harder to track. Big difference. The DANGER of that is this: it’s tempting to run an ad and if you don’t get told by the patient - within a few days - that it was directly from “that” one particular Marketing Campaign, you can easily think it isn’t working… Yet, it’s often the case that they will see you somewhere FIRST - like a Newspaper Ad or a Facebook Video - and that influenced their decision to consider you, and then, when they are ready, they will head over to your Website to make the call… That means when you or your receptionist asks, “How did you hear about us?” - They will tell you, “the internet”. But was it really the internet? - Or was that just the last place the person looked to find your number? I put it to you that accepting and understanding this fundamental shift in people’s behaviour patterns, could be the key to your clinics long-term prosperity and marketing success… Thumbnail image: Here I am with an incredible top PT Clinic Owner from Phoenix, AZ, Eric Bloom - outside the White House in Washington D.C. after a great day of learning and talking business at my “More Cash, More Profits” 3-Day Workshop. For more details on the “More Cash, More Profits” 3-Day Workshop that Paul runs across the US and at his clinic in the UK, go here: www.ptprofitacademy.com/profits-workshop

On this Audio Experience I create a Marketing Campaign, and specifically, the “hidden language” that is required to make any Campaign a success. It’s recorded live at an event I hosted recently - and I use the example of a “CrossFit Box” that to me, and the majority of the people seeing the ad, wouldn’t mean a lot to (as we are not all “CrossFitters”)… However, if I was a “CrossFitter”, then it would be a pretty powerful signal that the thing that is being offered in the ad, could be suitable for someone “like me”, being offered by someone who “gets me”… And if you can tick both of those boxes with your Marketing Campaigns - on any platform and not just Facebook - you are already two thirds of the way to the outcome you are looking for… Thumbnail image: Here’s a picture taken behind the scenes of my 3-Day “More Cash, More Profits” Marketing Workshop - teaching business strategy to 10 of Americas best PT Business Owners… For more details on the “More Cash, More Profits” 3-Day Workshop that Paul runs across the US and at his clinic in the UK, go here: www.ptprofitacademy.com/profits-workshop

This episode of the Audio Experience is about raising rates - and how to do it by following the “P+E = Logic Formula” that I have lived by since I first studied it… This is one of my favourite audio clips - as it features two PT’s in the same room with me (at my 3-Day Marketing Event) whose clinics were just two blocks away from each other in the D.C Area… and yet, both were charging wildly different prices! One PT had a cash-pay rate of "$135” - the other, she was charging “$225”. How the hell can that be possible? What’s funny is the one charging “$135” was ADAMANT that no-body “in my town” (I hate that phrase) would pay more for Cash PT - UNTIL she had proof that it could be done… What’s even funnier is that as the two PT's discussed their rates - and both decided to RAISE them - another PT in the room (from Florida) was so inspired by what he was hearing that he too decided to raise the rates by another $30! It is amazing what happens when you are in the right room, with the right people - you often see the opportunity that is sitting right underneath your nose… Thumbnail image: That’s me with PT Business Owner, Nancy Branberg from Arlington, during my 3-Day Marketing Event in one of the most beautiful cities in the US, Washington D.C! For more details on the “More Cash, More Profits” 3-Day Workshop that Paul runs across the US and at his clinic in the UK, go here: www.ptprofitacademy.com/profits-workshop

In this one I share an insight into how I am better able to justify being away from my family whenever I have to attend an event or a seminar… I do a lot of travelling - often transatlantic - and I am always fighting with obvious “pain” of leaving my kids (and business) whenever I have to spend days away at a seminar or an event - even though I know it is necessary for my personal development and business growth and that means it will inevitably benefit my family as a whole. In the past, I used to think that to get back to my kids as fast as possible was the right thing to do. As in, seminar finishes at 5 pm on Sunday, I want to be on the 8pm flight back to Britain… These days, I do something completely different - and it allows me to justify the time - and expense - of being away from home and my business. I wish I had learned this years ago and I am glad to be able to pass it on to you now… Thumbnail image: That’s me, and two of the most influential PT Business Owners Aaron LeBauer and Greg Todd at the Smart Success PT Live event that happened in Clearwater Beach, Florida. For more details on the “More Cash, More Profits” 3-Day Workshop that Paul runs across the US and at his clinic in the UK, go here: www.ptprofitacademy.com/profits-workshop

This one is a live Audio Experience from a 3-Day Marketing Event I did In Alexandria, VA, recently with 10 amazing PTs… Listen in as you hear me talk about how I risked a “small chunk of downside” - for a “huge potential chunk of UPSIDE” - when I made the decision to flip my business from one that was “waiting for the phone to ring” all day - to one that meant our Marketing focused more on getting Leads and Converting them (Lead Generation Marketing). As I moved over to this model of Marketing (and away from the doctor referrals or word of mouth stuff) it landed my business with “chaos” (in the short term) as we had an increased volume of work load and output - without the extra staff to cope with it. But here’s the thing: I wasn’t prepared to hire someone to help us until I proved to myself over a 3-6 month period that we could make it work… I made a big, bold, strategic decision to let some areas of my business “slip” for a few months while we went after what I consider to be the biggest area of opportunity I had ever had in business. I am so glad that I did - and this episode reveals the “thinking” that went on as I made my way through the chaos and towards the goal… Thumbnail image: that’s me with one of Florida's best PT's “Jake Berman”, owner of Berman Physical Therapy - taken outside the White House during a 3-Day Marketing Event I did in Alexandria, VA recently with 10 incredible PT Business Owners. If you want to work with Paul for 3-Days at this “More Cash, More Profits” Marketing Event you’re about to listen in on, the full details are here of the next class: www.ptprofitacademy.com/profits-workshop

Something pretty big is happening at the Paul Gough Physio Rooms right now - and it's a shift in the way that we are using the combination of multiple marketing media to bring patients to my practice - I call it "The Wheel of Engagement" and although I've briefly touched on it in previous episodes of the Podcast, this is the Method explained in more depth than ever... it's a recording of a Webinar that I held recently in which over 1000 PTs attend - here it is in full for you to catch up on and enjoy in its entirety... Save this one for a LONG car Journey or an East Coast to West Coast Flight... There's more details on the Marketing Masterclass Program Mentioned at the end of this webinar, here: www.ptprofitacademy.com/np-accelerator

This is a highlight from a recent Mastermind Coaching call that I did with my amazing group… …and in it, I talk about what I believe to be the biggest opportunity for significant business growth - and that’s in the “Follow Up”! I coined the phrase “The Fortune Is In The Follow Up” because I see so many businesses who, if they just took the time to follow back up with people who made inquires but didn’t book, dropped off, or didn’t show up after they booked, they would be a lot wealthier than they are today… At the Paul Gough Physio Rooms, when we hear “NO” - it just means “no, not right now!”… The Fortune really is in the FOLLOW UP - and the difference that having a dedicated follow up person in my office calling these people all day is worth thousands to my bottom line each month. Have a listen - and if you are not part of a like-minded community of business owners like this (a Mastermind), who are sharing strategies and helping you to learn how to solve problems in your business, then I strongly urge you to consider joining one… Thumbnail: That’s me with “Andrew Dombek” - one of Virginia's Top PT's and business owner of AID Performance Physical Therapy, LLC at a recent Mastermind Event in San Diego www.ptprofitacademy.com/coaching

I love this question - simply because it really starts to separate the “solo-practitioners” - from the “business owners”.  In the beginning of growing a business, no body really thinks about anything except paying the bills.  At first you want to survive, then you want to enjoy some breathing space - and hopefully a couple of years later, you want to enjoy the fruits of your profits with a nice take home pay that lets you live the life you want.  And all that happened to me - until I realized that what I really  wanted from my business was something I call “long-term wealth creation”… I didn’t want a high paid job!  I wanted an asset that would pay me the same income wether I was there each day or not. Being in that situation now is “sweet” - but getting there came with a lot of pain! I had to take a “$100K” per year pay CUT and re-invest the money back into staff, systems, business coaching and everything else that was required of me to get to this point I am at now.  What would I do if I had my time and I was starting again? Would I have re-invested earlier? Here’s what I recommend you do if you are wanting to get from working your business - to having your business in a situation that it is a long-term wealth generator for you… Thumbnail image: with Amy Pakula, one of Montana’s top PT Business Owners, at Paul’s recent Mastermind Event in San Diego. If you want to work personally with Paul, here’s how to find out about his upcoming Marketing Workshop Events: www.ptprofitacademy.com/profits-workshop

I recorded this one for you following on from a “Facebook Live” that I did on the same topic… Talking about how to use technology to beat “THE MILL” like PT Clinics seemed to really hit home with my Facebook Community so I decided to extend what I had to say on the topic - and put it on this podcast for you. What’s important for you to understand is “what technology” actually is - and it’s things like Facebook, Instagram, Blogs, Infusionsoft etc - all these incredible things that are at your disposal to begin and enhance relationships with potential patients. We all have access to these things - but not many people use them effectively. It is HOW and WHY you use them that makes the difference. In my world, at the Paul Gough Physio Rooms, these technologies are used to SUPPORT THE PATIENT on the journey that they are going on to get the help they need… It’s rarely ever the case that patients are just waking up and deciding to book appointments with a PT - what is more true is that they are agonizing over the decision to come and see you and if you accept that, and then use the available technology to support them on THAT journey, then it becomes very easy to beat “The Mill” like clinics who are all about the “bang they can get for their buck - and who would never factor in the time to do any of the things like that I talk about on this episode. I’m hoping you will. Enjoy the Podcast - it’s recorded live from the balcony of my hotel room overlooking the gorgeous Lake Chelan and staring at snow toped mountains all around, the morning after I gave my talk at the Washington State Private Practice Section Annual Conference. Thumbnail: that’s me with PT “Brian Cronin” - one of the top guys involved at the Washington State Private Practice Section after my Keynote that day… For more information on how to get started with Infusionsoft click the following link: paulgough.com/infusionsoft

This is Part 1 of a Keynote that I gave on the very last day of my epic 7 week tour across the US - it was for the “Washington State Private Practice Section” at their 2017 Annual Conference held this year in the gorgeous little town of “Chelan”. The top-brass at W.S.P.P.S wanted me to speak about my experience of growing a private business in a country with a completely free socialist health care system - and the information I shared was well received by all 150+ PTs Biz Owners in the room. I started the 5 HOUR Keynote with a talk about the need to make BIG DECISIONS in business - explaining that really, every business owner has at least one or two - of only three - decisions to make to become more successful… You are about to hear what those decisions are and exactly what I told the room, that unless you are prepared to face up to making one of those BIG DECISIONS - then it is a complete waste of time learning anything else from someone like me until you do. It’s heavy stuff to begin with and I certainly went in-deep, very quickly, but hey-ho, it’s what they, you, me and every business owner listening to this NEEDS to hear! Want to bring Paul Gough to speak at your event? Use this link to inquire about hiring Paul to speak: www.paulgough.com/hire-me

Even as my schedule gets busier - and my days get crazier - I never stop doing the one thing that excites me the most and that’s learning how to solve problems in my business… This episode catches some of that and was recorded live while driving home immediately following a 2-Day Mastermind Event that I attend in the UK at the beginning of every financial Quarter. I sat for two-full days with 7 other top business owners and at the end of presenting my big strategic problems - each of them gives me their key-takeaways to take action upon. This episode is me reflecting upon those key take-aways on my way home - and it’s as much for ME to listen back to in weeks, months and years to come - as it is for you to learn from NOW. Paul’s Podcast and Audio Experience is Sponsored by "Infusionsoft CRM" - to find out how Paul uses Infusionsoft to grow his business without being there every day, please head over to www.paulgough.com/infusionsoft to take a free training that’ll show you how he does it - so that you can do the same”.

This Keynote marked the start of a 7 week trip that took me from London > Austin > San Antonio > New Mexico > San Diego > Las Vegas > Phoenix > LA and up to Seattle! I got face-to-face with 1000’s of PTs (…and the worlds best Chiropractors) and over the next few weeks I’ll be sharing with you some highlights from the many talks that I gave…  This is one of my favourite ever Keynotes because it was given to a room packed-full of Physiotherapists AND Chiropractors for one of the top health care companies in the UK…  Now I know what you’re thinking - “do they all get along”?? haha, well, it was one of the first questions I asked and apparently yes, they all do… With well over 100 Therapists in the room the energy was high at the “Halsa Care Group” Annual conference in Windsor, London, and the questions at the end were awesome so be sure to listen all the way as I share with you some of my best and most foundational principles for success in your business… Interested in hiring Paul to speak? Click the link below to get in touch https://www.paulgough.com/hire-me/

You’re about to listen to a snippet of another keynote that Paul gave to a group of PT Business Owners, live in Las Vegas. And in this Audio Experience, Paul introduces you to what he calls “The Wheel of Engagement”… the process by which you use multiple marketing Media to bring more new clients to your clinic. If you are using Facebook or Instagram, Google, or Email - or any other Media to interact with your patients - it’s important to know HOW to leverage each of those platforms to get your message out - and grow your audience - on the other platforms. PLUS, how much should you budget for Marketing? Listen in to find out… If you are a $400k+ Per Year Business Owner, take a look at this: www.ptprofitacademy.com/hire-pauls-team This Episode's picture is a group photo taken following a Keynote Paul did in Las Vegas with some of the Paul Gough Community.

In this Audio Experience Paul talks to you about how to help your patients - and staff - ask better questions. That might sound strange, but it’s true that most human beings don’t know how to ask questions when they are given the chance - and that’s a problem for Practitioners and Business Owners. Think about it - how many times do you ask someone “do you have any questions for me?” and they mostly tell you “no”… yet, deep down inside you know that they most likely do - they just don’t know what to ask - or feel comfortable asking it. When you understand how to help your patients (and staff) ask better questions - ones that reveal their true level of understanding of what you have said to them - it’s a lot easier to get compliance from both. Enjoy the episode recorded live in Las Vegas at the Jerry Durham/Jeff Moore Patient Experience Event attended by top PTs from all over the USA. - If you want to bring Paul to your clinic or an Event you are hosting, apply here:" www.ptprofitcademy.com/profits-workshop This Episode's picture is Paul with PT student "Matthew Villages" - who joined us after a recent keynote in Las Vegas.

Some PTs are still hanging to the arrogant notion that health-care professionals like us, “shouldn’t have to Market” for their clients. I have ZERO respect for anyone who thinks that way as it comes from a complete lack of understanding (pig ignorance!) of what Marketing actually is - and why it plays so a vital role in lowering chronic pain. Marketing is simply about building relationships - human to human - and helping people to make decisions. The reality is that the profession has been built on building a relationship with a human - he/she just happened to be a Doctor. My point is, why not use the same strategy of relationship building to help more people make better decisions about coming to see you directly? Have a listen to this audio experience recorded at a recent event I was speaking at, for more on this… - If you want to bring Paul to your clinic or an event you are hosting, apply here: https://www.paulgough.com/hire-me/ this Episode picture is Paul with TOP PT "Arturo Hernandez" - who joined us at the Las Vegas/Nevada "Meet-Up" recently...

Every successful Physical Therapy Clinic has one thing in common - they are able to command DRASTICALLY higher prices than their competition. They are not only able to charge higher prices than most - they’re able to do it without the fear of loosing any patients. At my own clinic - the Paul Gough Physio Rooms - we are charging the equivalent of “$150” for a visit. When most of the private physio clinic owners in my area are charing “$60” equivalent (at best)… So how can we charge 150% more than them for providing the “same service” - and without fear of losing all our patients? Well, that’s something that I talk about in-depth on this latest Episode of the Podcast - and comes in response to talking to a PT from Orlando, who told me that she’s only “able” to charge “$80” for a one hour session. My response?: “What the hell is going wrong…”? Because if you don’t feel as though you can charge higher fees - for fear of loosing your patients - then something is going severely wrong in your the way you run your business… On this episode I show you why charging “low” is not only hurting your profits on a day to day basis - it’s possible that by being so low, people wont actually ever come and see you. On the flip-side of that… There’s providers out there who patients are choosing simply because they are DRASTICALLY more expensive than anyone else. When it comes to health - people really do not want to see the “cheapest” but if you’re in the pack - charging close to what everyone else is and the difference is only $5 or $10 per visit, then they will always go with the lowest… If you are $100 more expensive - they start to ask why you’re so different. Who do you want to be? In the pack? Or, In a league of your own - with people asking you how and why you’re able to command so much more than the others…? I know which one is more healthy and more profitable and I’m never going back into to the pack! Here’s some of what you’ll learn on this Episode: * How to irritate your competition by charging such high prices that they inadvertently send their best patients to you… * How people actually make decisions - and why it has nothing to do with cost in 80% of cases * How to raise your rates so much that people have to ask what makes you different… * The one simple thing you can TODAY, to give you a premium price strategy * How to avoid being in the “pack” with all the other PTs all charging way less than they are worth… * How charging low prices REALLY affects your ability to acquire new patients at your clinic * How to find a Marketing Budget - without it coming out of your own pocket… And so much more on this Episode. Click here to subscribe on iTunes: https://itunes.apple.com/podcast/physical%E2%80%A6d1137950319?mt=2 Sincerely, Paul Gough P.S Here’s the link to the 3-Day Marketing Workshop that I mentioned on the show. If you need a Marketing Plan for your clinic - you’ll get one as standard when you attend this 3-Day Workshop Event. - www.ptprofitacademy.com/profits-workshop

Listen in as Paul shares with you a segment of a recent 3-Day Marketing Event that he hosted in San Antonio... Listen right to the end to find out how to create a Marketing Plan that would help you leverage the attention that comes with big events happening in your niche such as the "CrossFit Open". Even if you are not targeting patients in the CrossFit community, the HOW you create a Marketing Plan for YOUR clinics niche, is exactly the same and you will learn a lot from this. https://www.ptprofitacademy.com/profits-workshop

Audio Experience: Here's a new addition to the Podcast - it's the "Paul Gough Audio Experience" and on this first upload I'm sharing with you some highlights from my recent Mastermind Coaching calls. I start with an explanation of how to motivate people to respond to your marketing ads and helping you to understand the journey that your patients go on to get to you...PLUS, finding your patients real internal goals for coming to see you...

Welcome to Episode 15 of the Podcast. In this Episode I share with you insights from my recent 3-Day Annual Planning Event. It’s January, and I’m fresh from spending 3 entire days with my Team - Planning our success in 2017. I’m a big believer that if you want to be successful, you’ve got to PLAN for it. Too many people are hoping and wishing - some even praying - but there’s not much strategic planning going on and no clear path to the goals. Of course, you need to EXECUTE on what you create during your Planning Meeting, but if you don’t have the PLAN in the first place, then you run the risk of starting out 2017 “OPTIMISTIC”, then wondering why by the end of the year you are once again, “PESSIMISTIC”. I devoted 3 full days to this Meeting. Me and my team worked Saturday, Sunday - and all day Monday to make this happen. Add in the fact that I allocate 10% of every working week to staff training and workshop style meetings - you can start to get a feel for how much I believe in this type of stuff… The reason I do? Simple: “You can only leverage two things in business”. One is People - and the other is Systems. And during this Annual Planning Meeting I am able to learn more about both - and how to leverage each one better to help me achieve my business goals. In this Episode I walk you through the 3 days I spent with my team, share with you some of the questions I asked my team, and many of the answers that we collected… The outcome of the planning event? I’ll tell you this time next year when I check the numbers! But I know that whatever happens in 2017, if I didn’t do this planning, the odds of me being as successful as I want to be are massively STACKED AGAINST ME. On the flip side, sacrificing a weekend to do this gives me the best possible shot of becoming more successful. I start the podcast with a re-cap of my last few weeks here in the clinic - and talk to you about how I was able to maintain business success DESPITE the fact that “4” of my key members of admin staff announced that they were pregnant - and all 4 within the space of 6 months!… When you lose nearly a third of your key members of staff - all at the same time, you really do find out how solid your business is - and if indeed, you actually have a business or a highly stressful job! Here’s some of what you’ll learn on the Podcast: * How I get so much more done in one single day - than most people do in a month… * How I dealt with losing 4 key members of staff - in the space of 6 months * What goes into an Annual Planning Meeting - and the goal of each day… * How to find out what your staff actually know about your business (and the people they serve on your behalf!) * Does the Plan support the numbers? And, do the numbers support the 12 month plan? - here’s how you find out… * What I believe makes the “Paul Gough Physio Rooms” so special - and how we recognised that to do more of it… * The most important (…maybe even critical) aspect of planning for success in the 12 months ahead… * And so much more on this Episode… Listen in, leave other PTs a review so they know what they are listening to - and then subscribe on iTunes. Paul Gough. P.S Here’s the link to the 3-Day Event that I spoke about at the end of the show - I’m hosting the “More Patients, More Profits” 3-Day Event at various locations around the world this year, Maximum 10 people per event. Check it out here then apply if you want me to work on your business with you for 3 days: - www.ptprofitacademy.com/profits-workshop P.P.S We also recorded ACTUAL FOOTAGE of this planning weekend and if you want to see the meeting, just head over to my Youtube Channel - The Paul Gough - where you’ll be able to find videos titled “PG Annual Planning”. Subscribe when you get there!

Episode 14: KEYNOTE: Recorded Live Inside a Top Las Vegas PT Clinic In this 14th Episode of the Physical Therapy Business School Podcast I share with you a recording of a KEYNOTE that I did for the incredible staff of “Fyzical Therapy and Balance Centres” of Las Vegas. "RJ Williams" is the Manager of the clinic and he asked me to talk to all of the staff - admin and PT - so that they could better understand the changes that the our profession is living through - with the goal of being in a better position to take advantage of those changes. I went deep - and spent the whole morning on the topic of how the healthcare profession is in a “world of hurt” right now and one of the reasons is because patients don’t make decisions like they used to... Why would they? While providers of health care think that they have been hard-done by with the changes, just image how the consumer feels at having to pay twice as much for health care coverage - and then again to actually access it... In this Keynote, I talk candidly about why most PT clinics are suffering and I identify two specific reasons why: 1. Cost has risen - and so to *resentment* to having to pay And, 2. Options for “look-a-like” providers are everywhere and easier than ever to access and that leads to confusion over who to choose (…and a confused buyer, well, buys nothing). The Keynote is titled: “How To Help People Make Better Decisions About Their Health” Be sure to share it with your staff - and send it to anyone else who needs to hear it… I believe in 2017, the PT clinics that “WIN” will be the ones who embrace the changes - who see Marketing as an extension of their ability to help people make decisions… …and who’s staff are able to communicate with patients in such away that they are easily able to make a confident decision about PAYING for PT. (And believe me, getting staff who can do that is easier said than done). This Keynote is also housed on my Youtube channel if you want to WATCH it — just search for “The Paul Gough” maybe subscribe when you get there. If you want this type of talk at your clinic - for your staff - use this link to inquire about *hiring me* to speak at your clinic: https://www.paulgough.com/hire-me/ Here’s the link to the 3-day Workshop that I mentioned in this Podcast. - www.ptprofitacademy.com/profits-workshop If you want to come and spend 3 days with me going deeper into this type of stuff, this is your chance to do it… To have your question for a future Episode of the show answered, please submit your question using this form: - www.paulgough.com/question You can download the latest episode - and catch up on others - here at: www.paulgough.com/podcast-011 Or if you’re on iTunes, go directly to the Physical Therapy Business School Podcast, here and hit subscribe: itunes.apple.com/podcast/physical…d1137950319?mt=2 This show is brought to you by: www.ptprofitacademy.com the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

In this episode (13) I talk about the need to build a business that factors in that people are at different points in their decision making process… This episode highlights the need for you to consider that NOT every single person suffering with low back pain is equal… Not everyone is comfortable or happy with starting a relationship with you with a 60 minute session - or at the same level of financial commitment - as the next person. And yet that’s how most businesses operate. One session, one price. One way to being a relationship - or not at all. And this is why a lot of clinics are hitting a brick wall - or running into some kind of resistance - from potential patients who they should be helping. A lot like Macys - or any other dept store - there’s more than one way for me to get to the floor that has the thing that I am looking to buy… If you walk into Macys this weekend and the pair of shoes you want is on floor 5 - but you’re NOT comfortable taking the elevator to get the 5th floor, if they don’t offer you an alternative route, then you’re NOT buying them from that store, EVEN THOUGH you need some new shoes… Success in healthcare is now about how well we can cater for these different types of people - some skeptical, some nervous, tentative or just unsure - who don’t want to take the high-speed elevator to a full plan of care from you… …or, those who aren’t ready to hand over $150 without talking to you first to allow them to make a confident decision. If you can offer them an escalator - or walk with them up the stairs - it might take a little longer, but they’ll get there, and they’ll often buy more than one pair of shoes when they do… I’ve been running my business like this for years now - and I can tell you that when patients take the escalator or walk up the stairs - they stay with me a lot longer than the ones who arrived looking for the express route to relief from pain. It’s like I keep on saying - the more TIME you factor in BEFORE the credit card comes out, the more they spend… The more you cater for their specific needs (over and above their physical pain), the more they want to do business with you - and only you. How all of this applies to your business is fascinating - and it’s all on this - Episode 13 - of the PT Business School Podcast. I start by giving you a real life example of how my local Apple store sold me a “$600” watch - even though I walked in and confessed “I was NOT ready to make a purchase today…” Take notes - you’re about to learn a LOT! Here’s some of what you’ll learn: * Why some patients need what you do - but will never choose you unless you do this… * Why patients who take more time deciding - often spend more * The secret to converting prospective patients - even if they openly say they’re “just inquiring”… * The 3 different points of entry that a successful PT practice should have in 2017 and beyond… * The importance of offering more than one option for a treatment plan… * And so much more profit boosting advice on this 13th Episode of the podcast. Here’s the link to the 3-day Workshop that I mentioned in this Podcast. - www.ptprofitacademy.com/profits-workshop If you want to come and spend 3 days with me going deeper into this type of stuff, this is your chance to do it… To have your question for a future Episode of the show answered, please submit your question using this form: - www.paulgough.com/question You can download the latest episode - and catch up on others - here at: www.paulgough.com/podcast-011 Or if you’re on iTunes, go directly to the Physical Therapy Business School Podcast, here and hit subscribe: itunes.apple.com/podcast/physical…d1137950319?mt=2 This show is brought to you by: www.ptprofitacademy.com the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

One of the benefits of getting face-to-face with my community (during my recent Impact Tour) is that I get to hear about the challenges and obstacles that you are living with - first hand! And one of those challenges - or complete obstacles - is the resistance that we can face from the people closest to us when we are trying to grow! Can you relate?? It could be that you are thinking about quitting your job or starting your own clinic, OR, you want to go big and scale what you’ve got… …but you’re finding that you’re getting unexpected criticism, resentment and negativity from your wife or husband - or friends and colleagues. The thing is, you’re not alone… If anything, I’d say “welcome to the world of being a successful business owner”. Because this IS the deal. This IS the journey. And this type of thing IS why so many PTs NEVER get to do something that they really aspire to do… (Like run a successful business!) They trade off fulfilment and self worth for security and mediocrity. And in this Episode I talk to you about my own experiences of how people around me tried to protect me from quitting my job in pro-soccer to go it alone in an attempt to protect me… …what it means when people do this type of thing - and my number one method for dealing with this in my own life. No matter how successful you get - at every level of the journey the decisions that we have to make come with some kind of consequence if they go wrong… …so in that respect, it doesn’t matter if you’re stalling over starting OR growing a clinic, how to deal with it, is no different. I start the Podcast with answering a question from a listner who “called me out” for not giving enough credit to the role that being a “great practitioner” has in the success of building a successful business… You might be surprised to hear my answer as to why I don’t believe it does have all that much to do with being a success in business… Here’s some of what you’ll learn: * Tips for dealing with negativity and resentment from friends, family and colleagues… * How to find the courage to start or scale your clinic… * What it really means when friends and family try to hold you back… * The mind-set shifts you can apply that’ll help you over come the doubt and fear you are living with (about making your next big business decision). It’s all on this Episode of the PT Business School Podcast… To have your question for a future Episode of the show answered, please submit your question using this form: - www.paulgough.com/question You can download the latest episode - and catch up on others - here at: www.paulgough.com/podcast-011 Or if you’re on iTunes, go directly to the Physical Therapy Business School Podcast, here and hit subscribe: itunes.apple.com/podcast/physical…d1137950319?mt=2 === Head over to www.paulgough.com for your instant access free trainings - “7 Things That PT School Forgot To Teach You About Becoming A Successful Business Owner” …and the online tutorial “How To Generate 20 New Patients In The Next 30 Days” (Without A Single Referral From A Doctor”)… Both of these free trainings will give you more guidance, clarity and essential skills to help you grow a more successful physical therapy business – starting TODAY! This show is brought to you by: www.ptprofitacademy.com the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

Episode number 11 of the Pt Business School Podcast is about how “words in the right order” help people to make better decisions… A guy named “Donald” has just influenced 60+ million Americans by doing it - so there might be something in it for us to learn from. Now, from the moment “Trump” arrived in the race, I knew privately that what we were seeing was something different… …he is the first “professional marketer” to enter the race for the White House - and he’s won against all the odds. So as Marketeers of our businesses - we have to pay attention to why and how it’s happened. I told many of my friends in the US and the UK that I expected him to win or get very close… And one of the many reasons was that because of the way he communicates - he makes it very easy for “in-decisive” people (that’s almost everybody on earth), to make a decision… Why so important to you as a PT? Because right now, there’s 1000’s of people in your town who can’t make a decision on their health (…or on coming to see YOU). As I’ve studied the 2016 Election, I believe that there was ONE word that made all the difference… And on this Podcast, I reveal what that one single word is, and how and why it’s so RELEVANT for PT’s in how we communicate with all our patients. You can use this one word in your Evals, on phone calls, in emails, ads - and in your Social Media. There’s a fallacy in healthcare that we think people want great health… They do. But, are they motivated ENOUGH to come and get it?? Very FEW people have the ability to paint a picture in their minds eye of what better health looks like - AND THEN hold on to it for long enough, to actually make it a REALITY. It’s why so many people start diets - but stay fat… It’s is why so many people join a gym in January - but then stop going by March… They know what they want to LOOK LIKE, but can’t sustain what is needed to make it happen. It is also why so many people start things like Physical Therapy - then drop off… It’s also why so many people have every intention of starting Physical Therapy - but never make the call… And so on and so on… Be sure to listen right to the end, too… Because I tell you a fascinating true story of how a blind man in LA went from ZERO money in his begging bucket - to $1000s given to him by passers by within hours, simply by changing the WORDS on the cardboard on the floor next to him. This Episode is about the POWER OF WORDS - and here’s some of what you’ll learn: * The one word that’ll help your patients make better decision about PT… * The words - and how to structure them in a sentence - that’ll help people to CONTINUE to show up for PT (and not drop off)… * How changing the MEANING of something changes the outcome for patients… * How most PTs are communicating at the WRONG LEVEL - and why that means so many patients can’t ever understand what we actually do… * How to communicate in such a way people can actually make a confident decision to give you their TIME and MONEY… * The importance of picking an audience and talking TO THEM directly about stuff that matters TO THEM… And so much more on this amazing Episode of the PT School Business Podcast - recorded live from my Villa in Orlando, Florida. Listen here - then subscribe. To have your question for a future Episode of the show answered, please submit your question using this form: - www.paulgough.com/question Or if you’re on iTunes, go directly to the Physical Therapy Business School Podcast, here and hit subscribe: itunes.apple.com/podcast/physical…d1137950319?mt=2 === Head over to www.paulgough.com for your instant access free trainings - “7 Things That PT School Forgot To Teach You About Becoming A Successful Business Owner” This show is brought to you by: www.ptprofitacademy.com the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

The study that this is featured in this Episode is by: “Mckinsey & Co.” and involved over 11,000 people. Go to the findings here: http://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/debunking-common-myths-about-healthcare-consumerism Books mentioned in the show are by the author and business coach Dr. Joseph Michelli - someone who I have long since studied and implemented much of his teachings about how great companies got great, into the Paul Gough Physio Rooms. === To have your question for a future Episode of the show answered, please submit your question using this form: - www.paulgough.com/question You can download the latest episode - and catch up on others - here at: www.paulgough.com/podcast-009 Or if you’re on iTunes, go directly to the Physical Therapy Business School Podcast, here and hit subscribe: itunes.apple.com/podcast/physical…d1137950319?mt=2 === Head over to www.paulgough.com for your instant access free trainings - “7 Things That PT School Forgot To Teach You About Becoming A Successful Business Owner” …and the online tutorial “How To Generate 20 New Patients In The Next 30 Days” (Without A Single Referral From A Doctor”)… Both of these free trainings will give you more guidance, clarity and essential skills to help you grow a more successful physical therapy business – starting TODAY! This show is brought to you by: www.ptprofitacademy.com the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

In this Episode - 009 - I interview Andrew Vertson… …Andrew is an ICONIC figure in the US PT Profession - regarded by most as the “go-to” guy when it comes to Practice Management and Metric advice. Andrew has quite literally been there, seen it - and DONE IT. He is a great PT who managed to take the leap to successful business owner, and having started his clinic from NOTHING 20+ years ago, now runs a $1m + 3-clinic practice in Orange County, California. Andrew has “managed” through the changes that the PT profession has witnessed… And in this episode he talks candidly about the difference in the PT Profession as it was back then, and how it is now. Most interestingly Andrew explains, how, because of the rise in the cost of health care, the patient is “different” these days - and tells you what it takes to keep them happy as they have to pay a LOT more out of pocket to access your PT services. Here’s just some of what you’ll learn on this Episode: * What is a business plan - and what should it include? * How much is needed to start a practice these days? * Tips for a new clinic getting “In-network”… * Tips for an existing clinic getting “out-of-network”… * What it was like in the “good old days” when co-pay was as low as $5-10 * The difference in the patient practitioner relationship since co-pay and deductibles got so high… * Direct Marketing for an In-Network clinic that once relied 100% upon doctor referrals… * Vital metrics that any new business owner should track if they want to grow smoothly… * And find out the type of clinic - INN or Cash - that Andrew would open if he were starting out today… Enjoy this episode, and be sure to subscribe to the show on iTunes. Leave me your comments in the review section of iTunes - I love to hear how these episodes have impacted you. Sincerely, Paul Gough P.S You can check out Andrews “PT Clinic Metrics” website at www.ptclinicmetrics.com where he shares more information with PT’s who want to keep track of their numbers. Andrews clinic website is here: www.intecorept.com === To have your question for a future Episode of the show answered, please submit your question using this form: - www.paulgough.com/question You can download the latest episode - and catch up on others - here at: www.paulgough.com/podcast-009 Or if you’re on iTunes, go directly to the Physical Therapy Business School Podcast, here and hit subscribe: itunes.apple.com/podcast/physical…d1137950319?mt=2 === Head over to www.paulgough.com for your instant access free trainings - “7 Things That PT School Forgot To Teach You About Becoming A Successful Business Owner” …and the online tutorial “How To Generate 20 New Patients In The Next 30 Days” (Without A Single Referral From A Doctor”)… Both of these free trainings will give you more guidance, clarity and essential skills to help you grow a more successful physical therapy business – starting TODAY! This show is brought to you by: www.ptprofitacademy.com the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

Welcome to Episode 8 of the Physical Therapy Business School podcast… …this is an episode in which I talk about how to “make sense” of the marketing process - and help cash PT’s see how they can use their marketing to help people make better decisions about their health. I share quite openly how I compete with a completely free socialist health care system… …and how the secret to direct marketing success in any profession, no matter what type of “clinic” you are, is NOT to advertise the fact that you’re even a PT. Sound strange? Well, it’s the only way that I can beat the system… …and it's the same for you if you are a small, cash-pay OR any type of PT clinic competing against bigger hospital systems. David beat goliath by getting smarter… …that smarter is learning how to market to the 93% of people the big systems are neglecting. It’s all revealed on this episode which DOES contain some strong language. Aaron asked me a lot of great questions that raised the energy of the conversation - and as the energy rises, so does my passion for the subject matter. Here’s just some of what you’ll learn: * How I “out-market” the free national health care system * How I get people to pay out of pocket - even though they can get it 100% free * Why most PT clinic marketing fails - and what to do instead * The opportunity that exists right now for PT clinics And so much more in this interview with Dr.Aaron LeBauer of LeBauer PT and Consulting. P.S Aaron LeBauer is “100k +” per year CASH PT… …he is the founder of “LeBauer PT” in Greensboro (NC) and also created an amazing program called “The Cash PT Blueprint” - a course that guides great PT’s through the essential steps to start a successful cash PT practice without needing any previous experience (and with little money down). You can get "The Cash PT Blueprint" here - https://lebauerconsulting.samcart.com/referral/The-CashPT-Blueprint/108966 This is an incredible program that 100’s of PT’s have already benefitted from - check it out here if you’re thinking about starting your own practice or you just want to know how to make yours more successful: - https://lebauerconsulting.samcart.com/referral/The-CashPT-Blueprint/108966 === To have your question for a future Episode of the show answered, please submit your question using this form: - www.paulgough.com/question You can download the latest episode - and catch up on others - here at: www.paulgough.com/podcast-008 Or if you’re on iTunes, go directly to the Physical Therapy Business School Podcast, here and hit subscribe: itunes.apple.com/podcast/physical…d1137950319?mt=2 === Head over to www.paulgough.com for your instant access free trainings - “7 Things That PT School Forgot To Teach You About Becoming A Successful Business Owner” …and the online tutorial “How To Generate 20 New Patients In The Next 30 Days” (Without A Single Referral From A Doctor”)… Both of these free trainings will give you more guidance, clarity and essential skills to help you grow a more successful physical therapy business – starting TODAY! This show is brought to you by: www.ptprofitacademy.com the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

On this Episode I start to answer YOUR questions… …and two of them include: 1. “Is it a good idea to get patients to pay up front for all of their sessions?” - Oliver Cook, UK. And 2. “Is it a good idea to work under someone to learn better clinical skills FIRST, before you open your own practice?" - Anonymous, LA. The questions are great… …and the answers I give might surprise you a little - especially the one about working “under someone” to learn ... See, I happen to believe that RIGHT NOW you’ll already have enough clinical skills to make an impact… …sure, you’re never going to know ALL the answers - but you never will. But if you are going to “learn” from someone for a year or two - on this Episode I reveal my tips for WHO you should be looking to learn from, and essentially, how to get paid to learn how to run your own successful business. Here’s just some of what you’ll learn on Episode 007 of the Podcast: === * How my business continues to thrive DESPITE having 1/3 of my workforce out on maternity leave... (3:44) * “Should you get clients to pay for a block of treatment up front - or not?”… here’s the answer... (8:13) * Why the first 2-3 visits from a new patient means you’re always on “TRIAL" … (10:47) * Why BAD or POOR communication is the No.1 reason for drop offs (not money)... (12:32) * “I’m moving to LA soon - what jobs should I seek to better prepare me to run a business?”… here’s the answer… (15:44) * The real 80/20 principle of running a successful PT Business…(19:42) === To have your question for a future Episode of the show answered, please submit your question using this form: - www.paulgough.com/question You can download the latest episode - and catch up on others - here at: www.paulgough.com/podcast-007 Or if you’re on iTunes, go directly to the Physical Therapy Business School Podcast, here and hit subscribe: https://itunes.apple.com/podcast/physical-therapy-business/id1137950319?mt=2 === Head over to www.paulgough.com for your instant access free trainings - “7 Things That PT School Forgot To Teach You About Becoming A Successful Business Owner” …and the online tutorial “How To Generate 20 New Patients In The Next 30 Days” (Without A Single Referral From A Doctor”)… Both of these free trainings will give you more guidance, clarity and essential skills to help you grow a more successful physical therapy business – starting TODAY! This show is brought to you by: www.ptprofitacademy.com the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

Welcome to Episode 6 of the “Physical Therapy Business School” Podcast… In this Episode I get to interview Dr. Jarod Carter – founder of Carter Physiotherapy in Austin - and host of the hugely popular Cash PT Podcast. Jarod is a someone who epitomizes what this show is all about… …he’s a stunningly successful practitioner – his own schedule is always jam packed with clients and has been for 5 years. He’s now changing “hats” - and is in the middle of transitioning away from being a solo-practitioner, to becoming the owner of a business where people buy into his BRAND and the people he employs at his practice - and not just his personal skills. He’s recently employed his first staff PT – and taken on a full time front desk person – as well as dealing with the obvious issues of patients who ASK FOR and are used to seeing him, but at the same time, trying to fill up the schedule of his new PT. We talk about how to BRIDGE the gap between paying yourself and having the money to employ your first STAFF PT… Who is the most important first hire – front desk or staff PT? We discuss the UNFORSEEN challenges of growing a business… …why you should be careful for what you wish for on your website… …as well as tips for becoming a PRACTICE people are happy to visit – rather than a clinician everyone wants to see. It’s all coming up on the Show… Here’s some of what you’ll learn on the show and when: - Who is Dr.Jarod Carter? And why he’s UNIQUELY qualified to offer advice on transitioning to a successful business owner (2:50) - The single biggest difference between being a "successful solo practitioner” - and successful business owner.. (11:17) - The pains and struggles of competing with a free national health care service in the UK - and how I overcame feeling ‘stuck’ not being able to grow my business any further (19:00) - How to make a plan of action that’ll let you have enough money to hire your first staff member... (27:00) - Why what you say on your website about how good you are, could be costing you a fortune! (33:27) - How to “embrace” the entrepreneurial journey that every business owner is on - and use it to overcome inevitable obstacles that’ll get in the way!… (38:30) Once you’ve listened to the show – be sure to head over to iTunes and leave us a review to let us know how the show impacted you. Ask your questions for a future show – here: www.paulgough.com/question Find Dr.Jarod Carter over here: Website: www.drjarodcarter.com and www.carterpt.com Head over to www.paulgough.com for your instant access free trainings - “7 Things That PT School Forgot To Teach You About Becoming A Successful Business Owner” …and the online tutorial “How To Generate 20 New Patients In The Next 30 Days” (Without A Single Referral From A Doctor”)… Both of these free trainings will give you more guidance, clarity and essential skills to help you grow a more successful physical therapy business – starting TODAY! This show is brought to you by: www.ptprofitacademy.com the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

In this Episode of the Physical Therapy Business School Podcast I’m joined by a very special guest… …Her name is “Vicki Smith” and she was the FIRST and remains the longest standing staff member of my own practice. She’s now the REAL boss of the Paul Gough Physio Rooms and has been with me for 8 years now. In that time she has witnessed a LOT of changes to my business, the Paul Gough Physio Rooms… We’ve re-invented ourselves from a clinic that was 80% reliant upon referrals from third parties… …to a clinic that is in complete control of it’s own client flow - with 80% of our patients now being SELF REFERRED and happy to self pay, in cash, as a result of the direct marketing that we do. Vicki has been there with me as business hit an all time low as referrals from those third parties DROPPED… …as insurance companies SLASHED our re-embursement fees… …and she’s been there as I introduced the new “Value Added Marketing” strategy that has TRANSFORMED my business fortunes BUT at the same time, almost tipped one or two of my staff over the edge as we struggled to cope with the HUGE impact of the value added marketing strategy we adopted in 2013. Vicki is going to share with you much of what she’s learned from working alongside me, what her best advice would to anyone trying to grow a business - as well some of the things she’s learned about why very FEW people ever want to pay for physical therapy - and how we build a business in-spite of that! This is an incredibly authentic interview with someone who I consider LARGELY responsible for the success of my clinic and I’m delighted to be able to share this with you to learn from. Every practice needs a great marketing strategy - but more important than that, every successful practice needs a “VICKI SMITH”. Listen to the interview and you’ll see exactly what I mean… - The bizarre circumstances that me and Vicki met - and how she almost “took her clothes off in front of me”… (2:38) - The early challenges we faced when beginning to grow the clinic from when it was just me and her - to adding more staff… (8:55) - How to let staff know what you expect - and why it’s so important… (16:58) - Why people don’t want to for physiotherapy any more… and what they will pay that you can provide instead! (24:50) - Why MOST patients want to pay for solutions to internal problems - not external problems like back pain… (39:44) - How to make your patients at home in your practice from the very first interaction they have with you… (46:05) Be sure to subscribe to the show AND please leave us a review - we would love to know how this show is impacting you. To get your question answered by Paul Gough - Leave your question for the PT Business School Podcast here: www.paulgough.com/question Here’s the link to the Youtube video where Vicki describes how she almost took her clothes off in front of her soon to be future boss: www.youtube.com/watch?v=SbcJmBc5FmM Books referenced: Predictably Irrational, by Dan Arely: www.amazon.com/Predictably-Irrat…ctably+Irrational This show is brought to you by: www.ptprofitacademy.com the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

On this episode of the show we talk “GROWTH”… …and specifically the 4 questions that knowing the ANSWERS to will help you grow much faster. Thee’s a great saying: “Smart people have great answers, genius’s ASK great QUESTIONS” When I started to ask my self these 4 questions - and particularly questions 1 and 3 - I found that I was able to grow my own business much faster and with much more ease. We cover a lot of “marketing 101” in this episode again - and we’re sharing many of the answers that have made the “Paul Gough Physio Rooms” so successful. You can use the answers that I as a FRAMEWORK for formulating the answers to being able to grow your own clinic. We kick off the Episode by asking this growth question: “Who do I want to buy from me”… …roughly translated that means: “Who do I want to see in my clinic - because what I have to offer them is the perfect service for them that’ll absolutely be able to solve their problem”… Without getting clear on this it’s almost impossible to grow and scale a successful business and NOT knowing this is the single biggest reason why so many solo-practitioners never make it to business “owner” status. Even if you have made it to business owner “status” listening in on this may help you ENJOY the process of growing and scaling a little more as it’ll definitely make it a little easier to do so. almost every PROBLEM that happens inside of a clinic is because the person or people in that clinic are a WRONG FIT and can be solved by answering question 1 with more clarity. Here’s a glance at what you’ll learn on Episode 4: - “Who do I want to work everyday anyway? How to identify your perfect target audience and create a strategy that attracts more of them… (3:40) - “What must I do to get people to buy from me?” - It’s all about offering REAL solutions to your audience, solutions to do the things they’re LOVE to do - and not just about getting “physical therapy” (9:48) - “What can get in the way of them buying from me?” - There isn’t a more important question for you to answer….(12:00) - Why the “skeptics” can be your most loyal and best paying patient - if only you do this first… (14:06) - How to give people ANY excuse to come back to your clinic (17:04) - How to create an EXPERIENCE that is great than the some of your PT skills… and why it’s so important now (19:15) Be sure to subscribe to the show AND please leave us a review - we would love to know how this show is impacting you. To get your question answered by Paul Gough - Leave your question for the PT Business School Podcast here: www.paulgough.com/question This show is brought to you by: www.ptprofitacademy.com - the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

In this Episode I interview one of the biggest and most famous names in the US Physical Therapy community… …”Jerry Durham” (of San Francisco Sport and Spine PT) joins me on the show after we just spent two days together in “Detroit”. Specifically, we spent two days “masterminding” and “strategizing” with a client of mine “Oliver Patalinghug” (of Restore PT, in Rochester Hills) and on the call we discuss of the most important things we learned from our trip. This episode is devoted to helping you - the owner of a small PT clinic - to find the “hidden” opportunities that already exist within your practice. This episode is perfect if you’re practice isn’t growing as fast as you would like it too - and you’re looking for other ways to gain an advantage while you figure out your marketing systems… We talk about everything from “building bridges” for patients to make it easier for them to do business with you… …why the first call is likely to be the most important interaction your patients will ever have, how it stops drop-offs and even eases “co-pay” or “ONN” cost fears… …getting the right staff on the bus - and Jerry’s top tips for success in private practice. Jerry is someone I admire a lot - largely because of his dedication to the “customer experience” movement that is sweeping across our profession (at last!)… …and largely because he is someone who epitomizes what this podcast is all about: he’s a great physical therapist who has become a highly successful business owner - and so his insights are invaluable if that’s the direction that you’re headed towards. Here’s some of what you’ll learn on this Episode: - Why Jerry is uniquely qualified to give you this advice in the first place... (2:14) - Who should you hire first - a receptionist or a physiotherapist? That depends, but here's our answer... (5:50) - What to look for - and ask - when hiring new staff... (9:40) - It's aaaaaaall about the long game - here's how to create loyal customers that love your clinic saying great things about your business to everyone they know (15:15) - The big problems with advertising "Free Consultations" - and what to do instead! (20:05) - What you can learn from the dating industry about "picking up new patients"... (29:40) Be sure to subscribe to the show AND please leave us a review - we would love to know how this show is impacting you. To get your question answered by Paul Gough - Leave your question for the PT Business School Podcast here: www.paulgough.com/question This show is brought to you by: www.ptprofitacademy.com - the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

In this episode we talk about the “FLATLINE”… …the single most common reason why so many clinics get STUCK when trying to grow. We’ve all been there… …We open the doors on our clinics and we get those first few referrals from word of mouth recommendations, friends and family - perhaps the local doctor sends you some of his patients and for the first two years, everything is looking good. The database and patient numbers are growing nicely… Then all of a sudden, you get STUCK. And no matter what you do - or how hard you try - those numbers don’t seem to want to budge. If anything, there’s more “dips” than peaks but mainly, there’s just a flat line. Visits average out at 25 per week - sometimes it’s 23, sometimes it’s 27 or 28. But no matter how hard you try - how many people you get in front of - you can’t get that those 45-50 visits per week you’re looking for. Those numbers could flatline at “150” visits per week - sometimes dipping to “135”, sometimes rising to “160”. But, never at the “250” mark you really want. Want to know why? It’s all revealed on this Episode where I explain why this “Flatline” happens to nearly all businesses - and why most businesses experience this flatline for 20 years or more. There’s a really simple explanation for it - and an even simpler way to avoid it. My own business suffered from it back in 2013 - until I figured all this out and we were able to take the Paul Gough Physio Rooms and grow it by 400% in 13 months. Essentially we went from 100 visits per week - to 500, in little over a year. Here’s a glance at what you’ll learn on Episode 2: - “Operators get tired, business owners get wealthy” - why it’s important to not let the business run you... (2:22) - How to successfully market your practice - and why it’s NOT about your logo or how great your PT skills are... (4:50) - How to get over a patient ‘flatline’, and reach the number of visits you really want (6:50) - The best way to switch your marketing to grow your clinic and reap the rewards (12:00) - How to build a reliable, strong and welcoming bridge between you and your potential clients who are currently skeptical (15:40) - How to avoid a "dog-fight" with all the other PT’s in your town and go after the people who need what you do - but just don't know you exist yet...(18:45) Be sure to subscribe to the show AND please leave us a review - we would love to know how this show is impacting you. To get your question answered by Paul Gough - Leave your question for the PT Business School Podcast here: www.paulgough.com/question This show is brought to you by: www.ptprofitacademy.com the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com

In the run up to the airing of the first episode, we asked hundreds of PT’s for the questions they wanted answers to… …and the overwhelming majority asked for something to do with “MARKETING” their practice. So, in this very first episode of the “Physical Therapy Business School” Podcast we lift the hood on MARKETING and discuss why almost every business out there is overlooking the huge amount of patients who WOULD get physical therapy from you - if only they had more information on what you do. This is a “Marketing 101” episode, and is perfect for anyone who wants to understand the foundations of what all successful marketing campaigns are built upon. Here’s why this is important now: In a recent study it was revealed that just “7%” of patients who visit their doctor suffering with low back pain - end up with a referral to a PT. The question is: “What is happening to the other 93%?” And more importantly, how do you get 10% of those 93% to arrive at your clinic?… (Just imagine what you clinic would look like if you knew how to do that…) Listen in as we talk all about this “OVERLOOKED” pocket of people in every small town and explain how the Paul Gough Physio Rooms - my own clinic - has become so successful simply by heading in a different direction and talking to this pocket of people in our marketing. We also talk about why the need for EDUCATING the potential clients has never been more important - especially as the COST of health care rises… It makes sense that if people are expected to pay more - then they need to feel more CERTAINTY in the decision they’re about to make. Understanding this “uncertainty” - and knowing how to overcome it - is the number 1 thing that PT business owners must know how to do if they’re to PROSPER in the new health care economy. Here’s a glance at what you’ll learn on this Episode: - What makes me uniquely qualified to share my advice with you... (2:45) - Who is this podcast for (...it's not for every PT)? (9:13) - What we will be covering on future podcast episodes...? (15:33) - How I broke away from the referrals from doctors trap and tapped into the MASSIVE amounts of people most PT's are overlooking... (20:40) - How do you get access to the 93% of people in pain who aren't aware of physical therapy... ” (28:45) - How to build relationships with your patients that lead to them becoming a life long patient... (33:30) Be sure to subscribe to the show AND leave us a review… We check them regularly to see if you’re listening and what you think of the content. To get your question answered by Paul Gough - Leave your question for the PT Business School Podcast here: www.paulgough.com/question This show is brought to you by: www.ptprofitacademy.com - the online training organization that helps great physical therapists become successful business owners. Visit my own clinic website, here: www.paulgoughphysio.com