In this week's podcast episode, I discuss a common misconception in response to economic challenges — the belief that lowering prices is the solution to declining sales. I explore the deeper issues at play and emphasize the importance of refining offer positioning, connecting with your ideal customer's emotions, and addressing core problems, frustrations, and desires. If you've faced difficulties in selling your offer recently, this episode provides valuable strategies to refine your approach and achieve success in 2024. Tune in now!

In this podcast episode, I share my inspiration after delivering what I consider to be my best webinar ever. Reflecting on my journey of presenting over 50 webinars, I explore the concept of  never going backward and how consistent action, even imperfect, is the key to growth. Join me in stepping out of your comfort zone, challenging perfectionism, and understanding that every action, whether successful or not, contributes to growth and learning.  

In today's podcast episode, I dive into the crucial topic of using bonuses to enhance your offer and drive sales. I tackle the common mistakes in bonus selection and explain how bonuses can be a powerful tool to overcome conversion challenges. Tune in for valuable insights on making your offer irresistible and driving more sales for your business!

In today's episode, I give you a behind-the-scenes look at how I personally develop a successful marketing strategy. From understanding the ideal customer's emotions to crafting a clear and tangible offer, I break down the process into four essential steps. Don't miss out on the opportunity to elevate your marketing game and gain a unique perspective on strategy development.

In today's episode, I'm diving into the delicate balance of maintaining focus while creating a diverse and holistic marketing strategy. I’m guiding you through assessing and optimizing the three key pillars of nurture, lead generation, and conversion. Tune in now for valuable tips on achieving a harmonious balance in your entrepreneurial journey!

In today’s episode, I explore six timeless principles that have been true for decades and will continue to guide successful businesses. From the importance of relationships and consistency to solving core problems with your offer and mastering messaging, we're covering it all. Join me in exploring how these principles can elevate your marketing game and learn what tactics to avoid.

In this episode, I tackle three common mistakes that hinder business growth. From social media pitfalls to investment fears and information overload – learn how to steer clear and supercharge your business journey. Tune in for practical strategies to optimize your efforts and avoid these common pitfalls!

In today's episode, we’re going to have some fun by diving into Abercrombie and Fitch's incredible comeback story. From its early 2000s glory to a decline and recent resurgence, the brand's journey is a lesson in adaptability and rebranding. I talk about how they shifted their ideal customer, revamped messaging, and embraced change, leading to a 20% sales jump in 2023. Join me as we explore the transformation of this iconic brand and the importance of deep customer understanding, strategic pivots, and staying adaptable.

Welcome to the final episode of my 2024 marketing predictions series. In this episode, I dive into the importance of delivering consistent, expert-driven content, with a focus on depth and authenticity. I also discuss the rise of smaller-priced products, the significance of increasing customer lifetime value, and the potential pitfalls of fake messaging in the evolving digital landscape. Don't miss out on strategies that can elevate your marketing game and set you up for success in the coming year! 

Today's 4th Marketing Prediction for 2024 is a huge one -- the power of authenticity. I share insights on how to incorporate more fun into your business and challenge yourself with new ventures aligned with your strengths. Join me as we navigate the importance of authenticity and how it can elevate your connection with the audience. Don't miss out!

In part 3 of our 2024 Marketing Predictions, I am discussing a crucial strategy that combines the power of evergreen automated funnels with live launches. Focused on achieving a balanced approach, I share insights on crafting engaging experiences for live launches, leveraging seasonal marketing, and maintaining consistency. Join me for actionable tips to enhance your marketing strategy for the upcoming year, fostering both stability and dynamic growth.

Let’s jump into part 2 of my "Marketing 2024 Predictions" series by exploring the crucial shift needed in marketing strategies for the upcoming year. I emphasize the need for intentional thought in crafting an immersive experience that stands out amid the noise. I challenge you to break down your marketing into various parts, considering how each element contributes to the overall experience. Tune in to discover how transforming your marketing into a compelling experience is the key to success in 2024.  

In this first episode of 2024, I'm kicking off a special series on 2024 Marketing Predictions inspired by our recently released Marketing Playbook. I’m diving into navigating the economy in the coming year. From buyer hesitancy to the impact on product pricing, I provide insights and strategies to help your business thrive in 2024. Tune in for valuable tips and stay tuned for the rest of the series…it’s a good one!

In the final episode of 2023, I share a spontaneous brain dump on three crucial insights for the upcoming year. I discuss the heightened importance of authenticity and connection in marketing, predict a shift in awareness towards screen time, and reveal my personal decision to take a month-long break from social media and work for clarity. Join me as I reflect on the past year and express gratitude for your presence. Wishing you a happy New Year and looking forward to an inspiring 2024!

In this podcast episode, I explore four critical mistakes to steer clear of when shaping your 2024 marketing strategy. Uncover the pitfalls to avoid, the power of authentic connections, and learn why playing it safe won't cut it. I'm thrilled for what 2024 has in store, and I believe it will be a year of authenticity, connection, and exciting opportunities for those willing to think outside the box. Join me as we navigate the world of marketing, set audacious goals, and make 2024 an incredible year of growth and success.

Do you ever feel completely burnt out as a content creator? As someone deeply immersed in content creation, I can tell you it's 100% normal to experience burnout and I'm sharing how I navigate it. I'm also revealing something exciting: a new podcast that I'll be launching next year purely for fun! Join me as I break down the importance of breaks, staying inspired, creating content authentically, and the why behind my new podcast. Tune in!

In this episode, I emphasize the invaluable asset of a warm audience and a growing email list for any business. Drawing from personal experience, I share how consistently nurturing relationships over time paved the way for a successful launch of a high-ticket mastermind, generating $25,000 in just six hours with no sales calls. Tune in for insights on the unseen effort behind successful launches and the importance of prioritizing consistency and relationship-building for sustainable business growth.

In today’s episode, I discuss 4 strategies you must implement for webinar success. Whether you're a seasoned webinar creator or a newcomer, this episode provides valuable tips on choosing compelling topics, delivering impactful content without overwhelming your viewers, and authentically pitching your offer. Tune in now and gain the insights you need to make your webinars stand out and drive real results!

In this episode of the Not For Lazy Marketers podcast, I take a deep dive into the pivotal lessons I've learned over the past year. Reflecting on a mix of challenges and successes, I share insights that have significantly impacted both my business and personal growth. Join me as I share stories, lessons, and transformative insights from the past year, offering a transparent view into the challenges and triumphs of entrepreneurship.

In this episode, I break down the five essential elements needed for a successful marketing strategy.  Whether you're a seasoned entrepreneur or just starting out, these insights are crucial for navigating the ever-evolving landscape of business and marketing. Join me as we explore the foundational principles that can shape a powerful marketing strategy, giving you the tools and knowledge needed to thrive in the upcoming year.

In this episode, I'm sharing five key factors that have directly contributed to my business success, and these principles extend to all successful entrepreneurs and clients I've witnessed. It's not just about marketing; it's about overall business growth and success, with marketing playing a significant role. Don't miss the chance to elevate your business strategies and make a powerful start to the upcoming year!

In this episode, I dive deep into the current economic landscape and its impact on businesses and marketing as we transition into a new year. I’m also excited to share with you that I am officially launching a Mastermind and opening up spots for a select number of you to join me in an immersive experience covering not just business, but all aspects of life. Tune in now for more details on this experience and get the inside scoop on how your business can thrive during economic shifts and challenges.

In today's episode, I'm serving up three powerhouse strategies to wrap up your year with a bang. I firmly believe in seizing the unique energy of the holiday season. From leveraging end-of-year reflections to crafting specific bonuses for your offers, I've got tactics for every business. So, if you're ready to make December a powerhouse month for your business, this episode is your go-to guide. Tune in, get inspired, and let's make the most out of this holiday season!

In today’s episode of the Not For Lazy Marketers podcast, I'll be diving into a simple, yet crucial tactic for you to implement in your marketing efforts, especially if you find yourself with a lower volume of leads or a limited marketing budget. I also discuss the exciting announcement of our new offer, Evolve, which bridges the gap between Essential and Elite, offering a unique blend of ads management and funnel strategy coaching. I'll walk you through what makes it unique and why it might be the perfect fit for your business.    Whether you're a seasoned marketer or just starting out, this episode offers a tangible strategy that you can implement for impactful results. Let’s go!

Recently, I was at dinner with friends and fellow entrepreneurs and someone asked me a question that really got me thinking: “What are the principles and strategies that have held true throughout your entire time in business and marketing?” I thought this was incredibly thought provoking, so in today’s episode I'm excited to share with you the 5 marketing non-negotiables that I believe stand firm, regardless of economic shifts, industry changes, or technological advancements. As I discuss them, remember, it's not about mastering all five at once; it's about identifying the one that resonates most with you right now. Let's dive in!

In today’s episode, I share an exciting success story from a client who achieved a remarkable 16.5x return on ad spend and a 6-figure launch. The key to this particular success was a strategic shift in our approach. I discuss how we leveraged the client's unique strengths, refined her messaging, and introduced a time-sensitive bonus to create urgency. If you're interested in learning the strategies that led to this client's achievements, tune in for a deep dive into the intricacies of a highly successful digital marketing campaign.

In this episode of the Not For Lazy Marketers podcast, I emphasize the significance of staying consistent and intentional in your marketing during the holiday season. I address common concerns about slowing down marketing efforts and provide three key strategies to ensure business growth and success. Don't miss out on the opportunity to make the most of the unique advantages the holiday season brings to your business.

In today’s episode, we are concluding this five-part series with a focus on the key aspects necessary to embrace this new Era of Both, a concept that goes beyond traditional business success and encompasses personal growth, relationships, and well-being. This episode is filled with valuable strategies and perspectives to help you achieve success and balance in your life and business. Join me as I share insights and inspiration for thriving in this new era.

In this fourth episode of The Era of Both series, I reveal the shifts and changes we're making to our Hirsh Marketing offers. I emphasize the importance of aligning your offers with your company values and making sure they're driven by your unique process. With increased depth, more individualized attention, and a meticulous approach towards strategy, messaging and customizations, our focus has shifted to ensure our clients can leverage their maximum potential.  Don’t miss out on this exciting new episode of the behind-the-scenes transformation at Hirsh Marketing AND get a sneak peak into another exciting announcement coming up in December — a very intimate offer to work one-on-one with me.  

Today I’m giving you a glimpse into the core alterations that have been brewing behind the scenes. This evolution, after nearly a decade, is an announcement of seismic shifts to our existing marketing process, a process deeply embedded in everything we do. The primary agenda today? The unveiling of a new, game-changing approach that radically redefines marketing success. Join me in the third installment of this 5-part series and discover how to harness the magic of alignment and ease in your marketing endeavors.

In this episode of the Not For Lazy Marketers podcast, I'm excited to share the second installment of a very special 5-part series. This week is all about the "Era of Both" – a time of significant shifts and transformations within our company, spanning from our core values to our service offerings, and the driving forces behind these changes. My aim is to not just announce what's new, but to dive into the "why" behind each decision. Tune in now for the inside scoop on these exciting new developments and find inspiration in these values that you can implement in your own business and marketing endeavors.

In this podcast episode, I'm embarking on a new and transformative journey. This episode marks the beginning of a five-part series where I will be offering powerful insights that help guide you to higher levels of success, while maintaining ease and balance in your life. We're starting this series off with a heartfelt letter I wrote, addressed to those courageous enough to challenge the norms and carve their own path as CEOs.  Join me on this extraordinary journey of self-discovery and empowerment as we navigate the transformative path ahead.

In this podcast episode, I'm excited to share six strategies that I've identified through observations of our most successful clients and businesses. These strategies have proven to be game-changers in their marketing efforts and while some of them may feel familiar, others offer fresh insights. As always, I encourage you to identify the strategies that resonate most with your business and start implementing them to drive meaningful results. Tune in to discover how these strategies can benefit your business and help you achieve success.

In this episode of the Not For Lazy Marketers podcast, I’m exploring the balance between short-term and long-term marketing strategies and emphasizing the need to recognize the value in both. I discuss how short-term strategies can ensure profitability in the initial phases and why it's crucial to comprehend the broader, more enduring impact of long-term approaches.  Recognizing that many entrepreneurs often view marketing through a short-term lens, I aim to shift this mindset by emphasizing the vital role of consistency and patience in achieving success. This episode provides actionable strategies and mindset shifts for entrepreneurs to achieve a balanced marketing approach. Don't miss it!

In this episode of the Not For Lazy Marketers podcast, I dive into a core foundational marketing principle that often gets overlooked. I’m discussing the importance of aligning your marketing, content, and messaging with what your audience wants, rather than what they need. Leading with this mentality in your marketing strategies will help you better connect with your audience, improve lead generation, and ultimately boost your marketing success. Tune in to discover how to connect with your audience effectively and drive better results in your marketing efforts.

In this podcast episode, I share valuable insights and tips on how to make your Black Friday sales a success. I discuss the importance of building a warm audience throughout the year, connecting with your audience, and nurturing leads in the weeks leading up to Black Friday. Additionally, I highlight three common reasons why Black Friday sales often fail and how you can prevent your promotion from falling flat. If you're considering a Black Friday sale for your business, this episode provides valuable guidance to make the most of this opportunity. Don't miss out on maximizing your Black Friday potential!

Welcome to this special podcast episode where I dive into 5 practical strategies that can make an immediate impact on your marketing efforts. These strategies are designed to help you not only connect better with your audience but also streamline your efforts, so you're more effective and efficient. Each of these strategies has the potential to enhance your marketing, but remember, you don't have to tackle them all at once. Pick what resonates most with you and aligns with your business needs.  Don't miss the opportunity to enhance your marketing game and make the most of your upcoming endeavors. Tune in now and take your marketing to the next level!

In this podcast episode, I share my recent insights and reflections on the importance of authenticity and leveraging one's natural gifts in marketing and business. By identifying your unique gifts and using them in your marketing, you can create a powerful, impactful, and successful business while staying true to yourself. I invite you to take a moment to reflect on your marketing and business strategies. Are you leveraging your gifts, or are you pushing against something that feels challenging and forced? Whether you're a business owner, content creator, or simply someone looking to enhance your approach to success, this episode provides valuable guidance and a new way of thinking about your journey. Don't miss out on this transformative discussion that could change the way you approach your business and marketing endeavors.

In this episode, I'm going to reveal my number one secret to successful marketing. It's simpler than you might think and it's all about building genuine connections. I'll explain why pushing your products or services on your audience isn't enough. Instead, it's about creating value, understanding your ideal customer's pain points, desires, and frustrations, and providing clarity and motivation. We'll dive into the difference between transactional marketing and relationship-based marketing, and why the latter is the key to success. You'll discover when it's the right time to ask for the sale and how to do it in a way that serves your audience. Join me for this eye-opening episode and learn the secret that has made my marketing strategies so effective. Whether you're new to marketing or a seasoned pro, this episode will transform the way you approach your marketing efforts. Don't miss it!  

Recently, a listener reached out to me on IG. She was on the verge of overhauling her entire marketing strategy, all based on what I had said in an episode last Thursday. I deeply appreciate her getting in touch because it highlighted a crucial need for clarification. Her question revolved around running lead generation ads to grow her list but not having anything to sell those leads immediately because her strategy involves live launching three times a year. Here’s the thing: she didn’t need to change her strategy, because she was already doing it right! When I discussed the importance of having a strategy to send your leads to, I wasn't saying that you should have something to sell them right away. This listener has a well-thought-out strategy that involves live launching and she's intentionally growing her list in between those live launches. This is precisely what I encourage – playing the long game in your marketing. In today’s episode, I’m not only clarifying this but also diving into how to have successful live launches because, let's face it, we all want those! Listen in for some valuable insights on building a strong marketing strategy that sets you up for success.  

In this episode, I'm jumping into the essential elements of a successful business foundation. I've noticed a common mistake many entrepreneurs make - resorting to solutions like paid ads, social media, or new platforms to salvage their struggling businesses without first solidifying their core strategy. I’m dismantling the misconception that ads alone can transform a struggling business into a thriving one. Listen in to gain valuable insights into why your business's success hinges on a rock-solid foundation, and learn how to avoid the pitfalls that many entrepreneurs unknowingly stumble into. Whether you're considering paid ads, social media, or any other marketing strategy, this episode provides essential guidance for building a business that can withstand the test of time.  

In today's episode, I’m diving deep into my recent transformative experience at a retreat in Costa Rica and I am so excited to share my story. The retreat focused on tapping into feminine power, a concept that was initially foreign to me. It's been a journey of rediscovery and embracing a different way of being. This transformation has impacted every facet of my life, challenging the identity I'd built around hustle and control. It's shifted how I lead, parent, and show up in the world. Listen in as I share how this retreat wasn’t just a week in Costa Rica; it was an invitation to step into a new version of myself that was always there, just waiting to be acknowledged. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com  

Today is the culmination of my Marketing Mistakes Series. I’m going to delve into a topic that transcends specific strategies or tactics – the top marketing mistakes that many, across various industries, tend to make. Some of these may sound familiar, as I’ve touched on them before, but revisiting them can offer fresh perspective, especially as your businesses evolve. Before we embark on this insightful journey, I want to emphasize that marketing success is indeed simple when we stay focused on the right principles. So, let's begin dissecting these mistakes and exploring how to avoid them, as we aim to help you steer your marketing endeavors towards the path of success. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Have you ever launched a new funnel, a marketing strategy, or a brand-new offer and found that it didn't convert as you had hoped? If so, you're not alone. I believe that this is where many entrepreneurs get frustrated and are tempted to throw in the towel. However, my perspective is a little different: marketing truly starts when something isn't working. I believe that marketing is an ongoing journey of optimization, and there are always adjustments to be made. We’ve reached day four of my Marketing Mistakes Series, and I’m discussing the top mistakes people make when it comes to optimizing and improving marketing strategies that aren't delivering the desired results. Today, I outline three key mistakes that people often make when their marketing isn't converting as expected. If you're ready to enhance your marketing skills and avoid these common pitfalls, tune in to this insightful episode. Whether you're a beginner or a seasoned marketer, there's something valuable here for everyone. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

It’s day 3 of my series, The Top Mistakes Everybody Makes with Their Sales & Conversion Strategy and today, I’m talking about the most common mistakes that can sabotage your efforts to turn those hard-earned leads and website traffic into actual sales. You've done the groundwork, you've generated leads, and your website is bustling with visitors. But if these potential customers aren't converting into sales, there's likely something crucial missing from your strategy. Whether you're a seasoned marketer or just getting started, listen in as I reveal these critical mistakes and uncover strategies to boost your sales conversion game. Because, in the world of sales, every detail matters. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

In episode 2 of the Mistakes Series, we delve into common mistakes business owners often make in their lead generation strategies. It's vital to implement a strategy that complements your business, audience and offer. Instead of copying what's popular or working for someone else, it's crucial to recognize the unique challenges your ideal customer encounters and pinpoint the best solutions, whether that's through a webinar, challenge or downloadable content. The messaging has to be both clear and engaging, compelling your audience to become leads. Throughout the episode, there's a strong emphasis on perceiving marketing as an experience. Every facet, from social media activities to lead generation initiatives, should forge a positive and memorable interaction for your audience.  This episode provides insights into viewing lead generation from this perspective, along with actionable tips for crafting an impactful strategy. So, if you’re ready to overcome the common lead generation mistakes and see more success in your business, jump into the episode now.  _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Mistakes. Everyone makes them. Mistakes in brand awareness and visibility, lead generation, sales conversion, ongoing optimization, and general marketing….you name it. This week, right here on the Not for Lazy Makerters podcast, I’m uncovering all of these mistakes and how you can avoid making them.  Today, I’m talking brand awareness and visibility. So many people want to jump right into lead generation and sales and skip this crucial step for growing their audience. If you're not already implementing brand awareness and visibility strategies, today is the day to start. It's a straightforward yet powerful approach to increasing your audience and setting the stage for future marketing success. Listen in!  _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com  

In today's episode, I’m discussing a concept that sparked a profound shift in perspective for me. I’ll explore various aspects of this concept, from speed and depth to grit and presence, from accomplishment and rest to drive and surrender. We'll see how these dualities coexist and are essential for our overall well-being and success. Whether you're an entrepreneur, a professional, or simply someone seeking a more balanced and fulfilling life, this episode will challenge your perspective and provide valuable insights on how to thrive in the "and." It's not about choosing one extreme or the other but finding harmony in the middle. Don’t miss this! _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

In today's episode, I’m addressing a topic that many of us can relate to: the overwhelming world of marketing. Whether you're a seasoned marketer or just starting out, navigating the ever-evolving landscape of marketing strategies, tools, and advice can be a daunting task. I’m identifying six key strategies that have not only helped me manage marketing overwhelm but have also propelled me forward in my journey. But before we hop into these strategies, there's a fundamental realization we must acknowledge – the power of exploring the unknown. If you're ready to conquer marketing overwhelm, gain clarity, and achieve your goals, listen in. Remember, the answers are out there, and with the right mindset and strategies, you can navigate the marketing landscape with confidence. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

In today’s episode, I’m talking through three unexpected areas of my own personal marketing strategy that might just spark some innovative ideas for your own business. In the ever-evolving landscape of marketing, it's easy to get caught up in the allure of new tactics, shiny platforms, and the latest trends. But sometimes, the most significant opportunities for growth lie right under our noses, waiting to be harnessed. These three areas of marketing that we've been improving upon are all centered around optimizing what we already have in place, rather than chasing new and uncharted territories. Don’t miss these three things…they may be areas you need to jump in and optimize in your own business today!  _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com  

Welcome back to the Not for Lazy Marketers podcast, where today, I’m uncovering the three fundamental principles that all of our most successful clients share. These principles might not be what you expect – they aren't hacks or one-size-fits-all strategies. Instead, they form the bedrock of successful marketing that can be adapted to any business, niche, or offer. Take a moment to reflect on how you can apply these principles to your own marketing efforts after tuning in to find out how they can be your roadmap to marketing success and provide the foundation for creating a strategy that works for your unique business. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Today's topic revolves around a common issue in marketing – when things aren't working as expected. The reality is that marketing doesn't always yield immediate results; it often requires optimization and perseverance. Many marketers give up too soon, not realizing that success is within reach if they stick with it. In today’s episode I share my approach to solving this problem. By understanding their experience, their objections, and their motivations, you can uncover the key to successful marketing. Listen in to discover the secret sauce behind turning marketing struggles into success stories. If you're looking to make the most of the remaining days of the year and elevate your marketing game, this is a must listen. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

There’s a fundamental concept that transcends industries, a concept that can transform your approach to marketing and business. This concept is the cornerstone of success, whether you're launching a new offer, running a podcast, or just growing your business. Complexity might seem impressive, but it often obscures what truly matters. Whether you're a business owner, a content creator, or simply someone with dreams and aspirations, this episode is packed with insights that will help you simplify your path to success, focus on what truly matters, and break free from the illusion that complexity is what equals progress. Listen in as I chat through the world of simplicity, authenticity, and achieving your goals in today's ever-changing landscape. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Do you manage your business from a proactive state? Every business contends with threats and liabilities, and it's crucial to acknowledge and address them proactively rather than fearfully. Drawing from my own experiences, I’m sharing two key lessons I've learned from having this perspective.  No one, regardless of their business stage, has everything entirely figured out. As businesses evolve, new issues emerge, and adaptation becomes crucial. Instead of pursuing an unattainable perfection, the focus should be on building the capacity to navigate challenges as they arise. Listen in to learn how to embrace the inevitability of challenges, viewing them as growth opportunities rather than sources of fear. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, I’m discussing my key takeaways and reflections from Alex Hormozi’s (the author of the book $100 Million Offers) most recent webinar. We'll explore the intricacies of Alex's strategy, how he leveraged his strengths, and the careful balance between customization and adhering to foundational principles. While his specific tactics may not be directly applicable to every business, his approach holds valuable lessons for anyone looking to build a successful brand and connect with their audience on a deeper level. If you’re curious as to how these lessons might be useful for you, your business, and your success, listen in!  _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

As entrepreneurs, we're wired to seek instant results and immediate gratification. But what if I told you that one of the most potent secrets to success lies in playing the long game? In today’s episode, I’m explaining the essence of the long game – that elusive concept that's often overlooked in our quest for rapid success.  Tune in as I unravel the layers of this game and help you understand how it applies to our entrepreneurial journey. Remember: in a world obsessed with instant results, those who master the long game emerge as the true champions of the entrepreneurial realm. _________________________  Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com  

On today’s episode of the Not For Lazy Marketer’s Podcast, I'm excited to uncover a topic that can honestly transform your marketing efforts and massively boost your results. I’m exploring a powerful seasonal marketing strategy that I've been teaching and it's about time we delve into the nitty-gritty details here on the podcast. Seasonal marketing isn't just about capitalizing on trends. The core of this strategy lies in truly understanding these seasonal shifts and adapting your content, lead generation, and sales efforts accordingly. Listen in as I introduce you to this strategy and provide you with actionable insights that you can implement right away. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com  

Welcome back to the podcast! Today, I'm going to discuss something that's been a game-changer in my business – my live launches. I've been doing them consistently over the last few months, and the results have been astounding. But there's a secret sauce that might surprise you. You see, 95% of the leads we bring in during a live launch don't convert right away. It's what we do after the launch that makes all the difference.  In this episode, I'll break down why these follow-up experiences are critical and how they've contributed to our success. If you’re looking for incredible conversions after your live launches, listen in!   _________________________   Ways I can support:   [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter    Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

I'm thrilled to be diving into a topic that's been on my mind lately. In this episode, I want to peel back the curtain and share the three biggest driving factors that have propelled me forward on this journey to owning a multi-million dollar company. Throughout this episode, I'll break down each of these components and how they've shaped my business and ultimately my life.  So, whether you're an entrepreneur, a dreamer, or someone seeking insights into what fuels achievement, I hope you find inspiration and actionable takeaways from today's discussion. Tune in!  _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, I'm diving headfirst into the world of DM strategies—the art of direct messaging to grow your business organically. Now, I'm not talking about the infamous spammy cold traffic DMs that many of us have encountered and swiftly ignored. Instead, I'm focusing on a particular approach that involves reaching out to individuals who've joined your Facebook group or shown interest in your lead magnets. This method is often hailed as a potential goldmine for engaging potential clients and sparking fruitful conversations. I'm here to present a different perspective. One that suggests that the time and effort poured into these DM strategies might not always yield the desired results. Whether you're a firm believer in DM strategies or you're open to exploring a new approach, I invite you to join me and listen in with an open mind. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com  

Some of my favorite Not For Lazy Marketer’s Podcast Episodes are those where I get the privilege to interview other entrepreneurs. Today, I got the opportunity to hop on with Micah Klug, a participant from my Launch Your Funnel Live program. In this episode, Micah shares her journey from struggling content creator to successful business owner, her experiences in Launch Your Funnel Live, and the valuable insights she gained during the program. We explore the importance of effective messaging, understanding your ideal customers, and the power of data-driven decision-making. Micah's passion for helping others and building trust with her audience shines through, making this episode an inspiring and informative listen.  Get ready to be inspired as we uncover the secrets behind her incredible achievements and how Micah turned her passion for content creation into a thriving business.  

Throughout this series, we've delved deep into various aspects of marketing, focusing on the three strategies that always work and that will make the biggest impact on your business. And today, we're wrapping it up with something that will help you move the needle forward in your business — a marketing formula that works 100% of the time. The best part? It's incredibly simple. I often see marketers get caught up in chasing complex strategies and feeling overwhelmed by trying to do too many things. But remember, successful marketing doesn't have to be complicated. Tune in to learn about how this three-part formula is the goal of marketing, and how you can make sure you’re building your business on these marketing principles so you can remove the income cap from your business. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com  

I believe that 85% of the time, when you're facing marketing challenges and trying to figure out what's going wrong, it boils down to one crucial aspect: your messaging. It's not just about the words you use; it's the way you communicate with your audience.  You can have the strategy and the ads, but if your messaging isn't on point, your marketing efforts might not yield the desired results. Tune in to episode 4 of the Anti Marketing Hack Series to learn how important it is to constantly refine your messaging and why getting your messaging right is a massive factor in defining your marketing success. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Welcome to day three of my five-part series, the Anti Marketing Hack Series. In a world full of marketing hacks and quick fixes, it's easy to overlook these essential foundations that often get lost in the noise. Today, I’m touching on a crucial aspect of marketing: prioritizing consistency, specifically in lead generation.  Consistency should be your North Star in marketing. If you’ve ever struggled with this, listen in as I share how to stay committed to consistently show up for your audience and leads, and combine that dedication with a well thought out strategy. If you make this your top priority, success will be within your reach! _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

I’m back with day 2 of the Anti Marketing Hack Series, a series where I’m diving deep into the foundational marketing strategies and principles that will always remain constant, no matter how the economy, the industry, or the platforms change. Today, I am sharing with you a secret that I believe is key to creating a successful marketing strategy. Here's the thing – marketing strategies should never be a copy-paste replica of someone else's success. Marketing is all about creating an experience – an experience that captivates your audience, leads them through a series of emotions, and ultimately, turns them into loyal customers. Listen in to learn how you can approach your marketing this way, tackle any challenge, pivot quickly when something isn't working, and make decisions with clarity.  _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

I have a special series coming at you this week! Every so often, I like to dive into a specific topic that speaks directly to our heart of hearts. In a world where everyone seems to chase the latest hacks and quick fixes in marketing, I wanted to take a different approach. Instead of focusing on short-term tactics, I'll be exploring the timeless principles that form the foundation of successful marketing – The Anti Marketing Hack Series, if you will.  Tune in to find out what these principles are and why these are the elements that hold true now, ten years from now, and have been constant for the past twenty years – no matter how the digital landscape and economy change. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com  

In today’s episode, we're diving deep into underutilized marketing strategies that can have a massive impact on your business results. These strategies are all about optimizing and refining key areas of your marketing to maximize engagement and conversion rates. Implementing these tactics will undoubtedly lead to a significant boost in engagement, connections, and sales. If you want to make progress, attract more customers, and see a substantial return on your marketing actions, listen in to see how you can use these simple yet effective strategies in your own business.  _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

On today’s podcast, I am thrilled to have Heather Shannon joining me! Heather is a certified sex therapist who helps people understand their sexual identity and navigate their relationships. Heather recently participated in my program "Launch Your Funnel Live", where we focused on creating an effective marketing strategy to attract more clients. During our conversation, Heather shares her background and business journey, transitioning from a therapist to a coach. She also highlights her struggles with marketing and finding a consistent strategy to bring in new clients.  Marketing is an ongoing journey, and it's essential to embrace the process of learning, testing, and refining. Heather's story is a testament to the importance of staying persistent and open to change in order to succeed in the long run. Join us as we dive deep into her experience in "Launch Your Funnel Live", the challenges she faced, and the valuable lessons she learned along the way. _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

As we approach the end of summer and find ourselves in a season of reflection, I believe it's the perfect moment to dive into a subject that many entrepreneurs struggle with—their time management. In this episode, we'll explore the importance of valuing our time as the most valuable asset we possess. I'll be sharing an exercise that can make a significant difference in your business if you choose to implement it.  Remember that time is an invaluable and non-renewable resource. By aligning how we spend our time with our vision and goals, we can elevate our businesses to new heights. If you are struggling with valuing your time, tune in! You’ll leave this episode viewing time like the precious asset it truly is.  _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Today, we're diving deep into the world of marketing, specifically focusing on the power of visibility ads and building genuine relationships with your audience.  During this episode, I’m tackling a common question that arises when discussing visibility ads: "Why aren't these ads driving people to my website, lead magnet, webinar, or product? Isn't that the point of marketing?" This mindset often leads to one of the most significant challenges people face when embracing visibility ads – the concept of providing value without immediate, direct conversions. Listen in to learn how your sales and business growth will become natural byproducts of these successful marketing strategies!  _________________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, we're diving into the three layers of the Not For Lazy Marketers process and how they contribute to your overall marketing strategy. Every business should have these three layers in their marketing strategy! They work together harmoniously, allowing you to build an engaged audience, generate leads, and ultimately increase sales. While the execution of each layer will vary, the principles remain consistent. Listen in to find out exactly what these 3 layers are, how to implement them into your business and see your marketing thrive! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

It's been a while since we have discussed this specific ad strategy, but it's such an essential part of what we do for our clients and my own ads. Today, I want to dive deep into visibility ads. This ad strategy holds tremendous importance for your overall marketing efforts, and the best part is that you can start implementing it in just two days, even if you're new to running ads or haven't completed your funnel or strategy yet.  Too often, I see entrepreneurs and content creators spend countless hours creating content, only to post it on social media and hope for the best. Unfortunately, that approach can take years to gain traction due to the way algorithms work. Visibility ads change the game by multiplying your reach by tenfold or even twentyfold in just one day…and I practice what I preach. I've been running visibility ads every day for the past five years because they work. They're an essential part of my marketing strategy, and I encourage you to embrace them too. Tune in now to learn why these ads are an important layer of your overall strategy. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

We've had a phenomenal few weeks with numerous client wins, tremendous momentum, and high satisfaction and retention rates. Today, I want to share the key themes that have emerged from our success stories. In this episode, we're going to dive into two powerful strategies that can greatly impact your marketing success – messaging and combining live launches with an evergreen strategy.  These strategies may appear simple, but they have proven to be game-changers. Listen in to learn how these two strategies can have a huge impact on marketing success; then take a step back and consider whether there are opportunities to improve your messaging, offer positioning, ad copy, creative angles, and audience connection.  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter    Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com  

In today’s episode, I’m discussing three crucial elements that are often missing from most businesses' marketing strategies today. This topic has been inspired by the incredible success my team and I have been experiencing recently. Our clients are thrilled with the momentum we're generating, and the positive feedback from both Essential and Elite levels is pouring in. This made me reflect on what we bring to the table that many businesses seem to overlook, which leads to such a significant impact on their marketing strategies. These three elements - long-term and short-term vision, refining your messaging, and updating your "wrapping paper" - when integrated into your marketing strategy, can drive extraordinary results for your business. So, let's dive deeper into each of these aspects and discover how they can transform your marketing approach and take your business to new heights. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

For today’s episode, I’ll be diving into two key resources you can leverage to grow your business: time and money.  As we find ourselves approaching the halfway point of the year, it’s the perfect time to assess our progress toward our annual goals. Are we on track? Are we experiencing the growth we anticipated? These questions often lead us to reflect on how we’re utilizing our resources.  Throughout the episode, I’ll explore how the allocation of resources can vary depending on the stage of your business. I’ll also address the question of when to invest in paid ads and the importance of understanding your ideal customer and crafting a compelling offer.  I cannot emphasize enough the need to have realistic expectations and avoid making investments that could potentially jeopardize your business’s financial stability. Remember, every decision, even those that don’t go as planned, is an opportunity for growth and learning. Let’s dive in and discover how you can strategically leverage your resources to grow your business! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Marketing can sometimes feel complicated, but in reality, it boils down to a few key factors that impact your success. In today’s episode, I address the challenge of converting leads into sales and provide insights on what might be causing the issue.  Marketing is an ever-evolving process that requires constant refinement and adaptation. As your audience and the industry changes, so should your offer and messaging. By staying attuned to your audience’s needs and making necessary shifts, you can create a dream offer that resonates with them and achieves outstanding results.  Tune is as I delve deeper into these factors and explore how you can overcome the challenge of getting leads without making sales, while also unraveling the simplicity behind effective marketing strategies.  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

As entrepreneurs, we often face the challenge of dealing with a summer slowdown in revenue while still shouldering ongoing expenses. In today’s episode, I’ll be sharing five steps you can take to make a successful summer marketing strategy. By implementing these steps, you’ll be well-positioned to overcome the summer slump and seize the opportunities that arise during this time.  Your business cannot afford to slow down entirely if you aim for continuous growth. Listen in as I dive into each part and explore how to create a successful summer marketing strategy. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, I’m discussing a strategy that is crucial for success in marketing and business: the ability to pivot and adjust on the fly. Many of us crave structure and predictability in our businesses. We meticulously plan our strategies, create to-do lists, and expect everything to go accordingly. However, the reality is that things don’t always work out as we envision. There’s a level of unpredictability when it comes to how people will respond to our marketing efforts, especially if we are trying something new. This is where the ability to pivot and adapt becomes essential. Throughout this episode, we’ll explore real-life examples and discuss how to incorporate the ability to pivot into your business and marketing strategies. If you’re ready to discover the most important strategy in your business and marketing, listen in. Let’s embrace the uncertainty and unlock new levels of success!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today's episode, I am thrilled to share with you some valuable insights on how to maximize your business potential during the summer months.  During the summer, it's crucial to stay connected with your audience and understand their evolving needs. By embracing these seasonal shifts, you can leverage them to your advantage. This episode is packed with three high-level strategies that will not only keep your business running smoothly but also ensure effective communication with your audience, even while you're enjoying some well-deserved time off. I'll be diving deep into these strategies, providing you with practical tips and techniques to tailor your content, marketing, and lead generation efforts to meet the unique demands of your audience during the summer season. Listen in if you’re eager to learn more and hear some tips to help you create your own marketing strategy for the summer. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Today, I’m diving into traits that all successful entrepreneurs possess. Throughout the interviews I conducted last week with some of our most successful clients, I noticed a recurring theme. These entrepreneurs all shared five key traits that have played a significant role in their success, and I believe they can do the same for you.  Throughout this episode, we'll explore these traits in more detail and discuss how you can incorporate them into your own entrepreneurial journey.  Remember, success is not reserved for a select few—it's attainable for anyone willing to embody these traits and put in the necessary work. So, tune in to discover how you can cultivate these traits to unlock your full potential as an entrepreneur! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, our special guest is Adrienne Weimer, an extraordinary client and remarkable entrepreneur. Adrienne is a sales coach and LinkedIn strategist who has been running her business for over three years now. Her journey began as a side hustle while she was also working a full-time job. With her expertise in LinkedIn coaching and personal brand building, she soon realized the power of expanding her reach and making a great impact. Throughout the episode, Adrienne provides valuable insights and lessons she has learned along her journey, including the importance of consistency, perseverance, and the willingness to learn and adapt.    During our conversation, we uncover the strategies and mindset that have contributed to Adrienne’s remarkable success. Join us for an episode filled with inspiration, tips, and advice from an exceptional entrepreneur. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential

On today's podcast, we are joined by Lacey Gebo, an accomplished salon owner and stylist who has successfully built her business from scratch! Lacey started recording training videos inside her salon in 2020 during the lockdown, focusing on teaching other stylists how to bring on and train assistants. Recognizing the potential, she launched her platform, LG Education, in 2021, offering a specialized online assistant course. Lacey's unique niche offer quickly gained traction, attracting salon owners who were eager to improve their assistant programs. As Lacey's business grew, she recognized the need to level up her marketing strategies. Lacey and I discuss the power of consistency, showing up, and executing ideas quickly. Lacey's willingness to adapt and learn from her mistakes has been instrumental in her journey to building a thriving six-figure business. She emphasizes the need for continuous growth, recognizing the value of having a coach and mentor to hold her accountable and guide her along the way. Listen in to hear our inspiring and insightful conversation that sheds light on Lacey’s remarkable journey from a salon owner to successful educator, offering valuable lessons and strategies for entrepreneurs in any industry.  _______________________   Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential  

In today's episode, I’m talking with a very special guest, Jeanne Petrucci. Jeanne is a registered dietician, nutritionist, a culinary coach, and an expert nutrition content creator. Jeanne shares her inspiring journey, starting with her own private practice where she incorporated culinary instruction into nutrition care.  She quickly realized the challenges health professionals face in creating engaging content to support their clients. With her compassionate approach, Jeanne developed offers and products that address the needs of her community, providing them with valuable resources they previously lacked.  Join us as we explore Jeanne's journey, the importance of listening to your audience, and the power of staying focused on solving problems while continuously improving your strategies. Jeanne's story is a testament to the resilience and determination required to build a successful business while making a positive impact on others. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential  

On today’s Client Interview Series episode, I’m chatting with Hannah Cole, founder of Sunlight Tax, a business that offers tax education. Hannah shares with me her journey of transitioning from a traditional tax practice to an online business, her experiences with organic marketing and live launches, and her eventual move into paid advertising. Throughout our discussion, we highlight the importance of truly understanding your audience, nurturing relationships, and maintaining authenticity in your marketing efforts.  Join us as we dive into Hannah's marketing journey and discover how she achieved rapid audience growth through strategic advertising. Don’t miss this one!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential

Welcome to the first episode in my new Client Interview Series! In this episode, I sit down with Mallory Nowak, a functional nutritionist. Mallory shares her journey in marketing before incorporating paid ads into her strategy and how it has transformed her business. We dive into the lessons Mallory has learned throughout her marketing journey and the power of understanding psychographics in reaching her target audience.  If you’re looking to gain insights from an entrepreneur who has successfully combined organic and paid marketing strategies, you won’t want to miss this episode!   _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential

In today’s episode, I’m giving some insight into essential components needed to elevate your marketing strategy. Your business, your offer, and your values are unique, and a one-size-fits-all approach won't work. You need to craft personalized strategies that align with your specific needs in order to convert effectively. However, many entrepreneurs find themselves in a difficult position; they require marketing support but can't justify the cost. It's a frustrating situation, as handling marketing alone can be time-consuming and ineffective.   Tune in to gain a comprehensive understanding of the vital role marketing plays in driving growth and discover the essential components required for a successful marketing strategy.  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter    Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential

In this episode of the Not For Lazy Marketers Podcast, I’m exploring different strategies to generate revenue and create a cash infusion in your business. Building a strong foundation of trust with your audience, email list, and customers is a valuable asset that shouldn't be underestimated. Leveraging this existing trust can be a powerful way to increase your revenue without solely relying on acquiring new customers.  Let's uncover the untapped potential of your warm audience, existing customers, and email list. If you're looking to generate some cash or increase your overall revenue, you’ll want to listen in! This episode will provide you with specific ideas and opportunities to consider. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

I'm excited to dive into a topic today that I believe brings a fresh perspective to the world of entrepreneurship and business growth. In this episode, we'll be exploring the idea that not every opportunity is one that you should capitalize on. To navigate this decision-making process effectively, it's essential to have a clear understanding of your big focus and overarching goal.  It's okay to say "no" to opportunities that don't align with your big focus or won't have a greater impact than your existing efforts. Tune in for more valuable insights and learn how to keep pushing forward and making purposeful decisions in your entrepreneurial journey. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, we’re going to talk about an essential concept that is often overlooked. It’s easy to lose sight of the bigger picture, but by remembering the why, the promise, and the outcome, we can align our actions with our goals to create a more impactful and purpose-driven business. Considering the "why" can guide decisions, customize strategies, and create more meaningful connections with customers. If you're ready to shift your perspective, gain clarity, and harness the true power of your marketing and business strategies, then you’ll want to tune in! Get ready to take a step back, reflect, and rediscover the driving force behind everything you do. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In this episode, I’ve got some questions for you. If you can answer these questions, you’ll be able to instantly improve your messaging and marketing.  Join me as I dive into the concept of psychographics and its significance in defining your ideal customer. The real power lies in understanding their psychographics. Harness this power and you’ll learn how to transform your marketing and achieve remarkable results. Listen in! Listen in!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, I’m sharing a mistake I made in my own marketing and how it cost me big time. Consistency is crucial for effective marketing strategies.  Instead of pausing marketing efforts, I’ve got some great recommendations that can help meet your audience’s needs.  Listen in as I discuss the benefits of consistent marketing initiatives and some repercussions that I learned from my own mistake. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Do you connect well with your audience? Today, I’m sharing 3 actionable tactics to increase connection with those who follow you, and ultimately boost sales. Strategies like using Instagram stories to showcase behind-the-scenes footage and your personality to create a deeper connection with your audience.  If you’ve struggled to remain authentic while standing out, and embracing what makes you unique in your messaging, listen in. I have simple strategies to help you create that connection, while remaining true to yourself.  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com  

Today’s topic was inspired by a recent team meeting that got me fired up about the unrealistic client strategies that some influencers in the online marketing industry are promoting. Many entrepreneurs are being sold the dream of an easy, automated business with a membership funnel that generates recurring revenue month after month. But as someone who has built a successful business and seen behind the scenes of six, seven, eight, and nine figure businesses, I can tell you that this is not the reality.  In this episode, I'll be sharing two hard truths: there is no such thing as a fully automated business, and membership funnels are not the easy solution that they're being marketed as. If you’ve wanted to dive deeper into the reality of building a successful business, tune in!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Today on the Not For Lazy Marketers Podcast, I’m emphasizing the significance of recognizing and utilizing your strengths and personality in your business and marketing strategies, a critical aspect that is often neglected.  Numerous individuals dedicate their time attempting to imitate someone else's proven formula or template for success, neglecting the fact that they themselves possess unique qualities that are the true magic. The most successful people are those who harness their natural strengths, personality, and what they find enjoyable and effortless. While entrepreneurship is no walk in the park, grabbing hold of what comes naturally to you and utilizing it to succeed in your business is a must.  If you’ve neglected this area of your marketing, listen in as I walk through reflecting on your strengths and personality, as it defines your values, mission, and assists with your messaging, ultimately setting you apart from the competition. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Welcome to the last episode of my series ‘Marketing Secrets Nobody Tells You’ where I’m jumping into what I believe to be the most crucial element of marketing - converting cold traffic. While many people may have heard of this term, mastering it is very different from other components of marketing, and is crucial for achieving a seven-figure business. The episode delves into how this type of conversion is distinct from warm traffic, which are people who have already built a relationship with you. People often follow the pathway of creating success with warm traffic but struggle to get past a ceiling because they don't know how to convert cold traffic. Consider whether you have been prioritizing this aspect of marketing. If your answer is nope, tune in! Mastering converting cold traffic consistently is key to growing your business. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip  

It’s day 4 of the series Marketing Secrets Nobody Tells You, and I’m dropping a huge truth bomb. Marketing is NOT easy, but it IS simple. Successful entrepreneurs and business owners face challenges, failures, and roadblocks, even if it may not be apparent to you on the outside.  Avoiding the pursuit of ease and complexity in marketing and business strategies is crucial to your success. Instead, start with simple tactics and assets that demonstrate the business's value propositions and concentrate on simplicity, which leads to success. If you’ve ever felt like marketing is easy for everyone except you, tune in. I’m easing those fears, and sharing personal examples of how I grew my business to nearly seven figures using simple networking, Facebook ads, and referrals.  

Welcome back to my Marketing Secrets Nobody Tell You series, where today I’m revealing one of the biggest (if not THE biggest) reasons why business owners fail to move forward: inaction. Not taking action on growing your list or following, and increasing sales will cause your business to go backwards.  Inaction is a recurring issue for business owners, especially those that are earning below six figures, and today I’m bringing you insights on how to overcome it. Trying things, taking risks, and not being afraid of failure is vital for your business to reach its full potential.  If you’ve ever been plagued by inaction, listen in as I share intentional and strategic ways to make moves in your business.  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip  

Welcome to episode two of the Marketing Secrets Nobody Tells You series, where we discuss the secrets that nobody talks about and the actions you can take to conquer them in your own marketing. In case you missed it, yesterday we talked about what holds 90% of the weight in your marketing success, and today we will dive into where the answer usually lies when your marketing is not working. The answer is always in your messaging. A solid strategy will never work without really solid messaging, which is the foundation of marketing success. In this episode, we will define messaging, discuss its importance, and share some tips, secrets, and simple things you can do to improve your messaging. As a marketer, I spend a lot of time on messaging and it's one of the things I do so well, enabling me to get results quickly for my clients. Let's dive in and discover the secrets to improving your messaging to connect with your audience emotionally and drive marketing success. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip  

You voted, and I’m delivering! This week’s podcast series is Marketing Secrets Nobody Tells You, and each episode will include both a secret AND an action you can take.  Today, I’m revealing the secret that holds 90% of an entrepreneur’s success: the offer. While marketing strategies such as webinars and lead generation are crucial, the offer is often overlooked, causing you to miss out on potential sales. And, don’t think that you can just create an offer once and be done…continuously improving the offer to match the changing needs of your customers, competitors, and the market is a must. If you’re a business owner, you have an offer… so this episode is for YOU. Tune in!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for an entire marketing strategy VIP experience? http://notforlazymarketers.com/vip  

Do you ever feel stuck in analysis paralysis? You know what I’m talking about…the constant “what ifs” and fear of making the wrong decision in your marketing that mean you end up doing nothing at all.  Instead of trying to figure out every possible scenario and answer to each and every question, take action one step at a time. Taking action (even small actions) make it possible to gain feedback. That feedback is critical to growing a successful business.  In today’s episode, I’m diving into the importance of not getting stuck in overthinking, but instead taking action and making progress. If you feel like you have to have everything figured out before making the next move, listen in. This one’s for you!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

In today’s episode, I’m answering the question that plagues so many marketers: when do you know it's time to completely pivot your marketing strategy? Should you make small changes or is it time for a massive overhaul? With so many factors at play, it can be overwhelming to figure out what isn't working and what needs to change.  Today, I’m walking you through the process of diagnosing what is wrong with your marketing strategy and how to take action. We'll cover topics like fixing your offer positioning, adjusting your copy and creative, and making changes to your funnel. We’ll even discuss when it's time to completely throw away a strategy and start over. Don't miss this!  

Welcome to the 500th episode of the Not for Lazy Marketers podcast! 500! Wow, what a journey. A huge thank you to each of you who tune in regularly, who have followed along as I’ve talked through my wins, struggles, and insider knowledge.  Today, I’m reflecting on the components of podcasting that have helped me consistently produce content for the past 4 years and reach this amazing milestone. From transparency and consistency to valuable content and strategic planning, I’m sharing six takeaways that can help you build a loyal audience and grow your brand. Listen in!  

Are you looking for ways to improve your results? In this episode of Not for Lazy Marketers, I’m dropping 3 simple, but HUGE, tactics you can implement now to see your sales climb.  From producing valuable content that connects, to generating consistent leads, to nurturing relationships, you’ll want to tune in. I’m highlighting essential pieces to business success, and easy ways you can improve your marketing today.  Looking for Hirsh to support your marketing? http://helpmystrategy.com  Join me at my Exclusive Business Hangout, March 30th: http://hirshmarketing.com/openhouse  

I had the most incredible training yesterday…honestly, it was my best one yet. While there is no replay (and I mean that), I did want to drop this bonus podcast episode with an exercise we did on the training.  A one-size-fits all strategy never works in marketing. Creating a custom marketing strategy tailored to your business’s unique needs and audience is a must, and this exercise can help you pinpoint where your individual strategy needs help.  This exercise is so freaking valuable.  Grab a pen and paper and listen up. Let’s audit your marketing strategy and identify areas of improvement together!   

If you have an offer that just isn’t selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people simply don’t want it, and they try to change the offer…and then when that new offer doesn’t sell, they’re on the verge on giving up.  Oftentimes it isn’t the offer itself, but rather the offer positioning. Before you go totally recreating your offers, listen in. I’m uncovering the why behind your offer not selling. Things like: - Offer positioning  - Offer confusion - Buyer overwhelm - Lack of trust Addressing these issues will not only improve the offer itself, but will have your sales soaring. Tune in!  Looking for Hirsh to support your marketing? http://helpmystrategy.com  

What is your marketing strategy?  That sense of overwhelm you just felt when reading that question…you’re not alone. Many people feel overwhelmed when asked about their marketing strategy because they lack clarity on what should be included. Today, I’m jumping into the what and the why behind these 4 critical pieces that MUST be part of your marketing strategy: 1. Building an Audience 2. Lead Generation 3. Sales Conversion 4. Retention If you’ve been searching for a starting point for creating a successful marketing strategy that converts, this is it. Listen in!   Ways I can support: [Free] Join me LIVE to learn my proven formula for generating consistent leads & sales: https://www.hirshmarketing.com/training Looking for Hirsh to support your marketing? http://helpmystrategy.com  

I'm dedicating Day 5 of the ‘Marketing Questions Answered’ series to share how I structure my day as a successful entrepreneur and mom of three. This has been a question I have received frequently so I knew it needed to be a part of this series despite it not being marketing specific. In this episode, you'll learn about my:  Non-negotiable habits Time management techniques Daily intentions  I also go into the specifics so you can get a glimpse into my daily routine, giving you a look into how I manage to fit everything in. Tune in now! Ways I can support: [Free] Learn how to create an offer that sells: https://www.notforlazymarketers.com/offer Looking for Hirsh to support your marketing? http://helpmystrategy.com

Welcome to the fourth episode of the ‘Marketing Questions Answered’ series. In this episode, I address a common struggle that many business owners face - feeling overwhelmed and unable to handle everything on their own. This question is especially relevant to entrepreneurs who need support in their marketing efforts but may not have the resources to pay for it. I provide insightful advice and practical tips for prioritizing and sustaining marketing efforts, even without a team or much help.  I even reveal what it looked like for me when I began my business, with a child in tow and no money to hire help. If you’re a parent or even have a full-time job, this conversation may resonate with you. I also discuss questions you should ask yourself to decide if you can have some support in your business (even if right now it feels out of reach). This episode is a must-listen for anyone currently feeling deep into entrepreneurship and are seeking practical tips to pull through the busy season.  

Welcome to episode two of my "Marketing Questions Answered" series. Today's topic is all about visibility ads. I'll be answering a question from a listener who has been consistently producing a podcast for four years, but wants to grow her downloads even more using visibility ads.  Visibility ads are an effective way to grow brand awareness and increase the number of people consuming your content. Listen in as I share my strategies for running visibility ads, tips on how to choose the best content to promote, how to create ad creative and copy, and how to budget.   

Last week, I asked you to share with me your biggest marketing challenges and ask me your most pressing marketing questions so I could answer them for you. I’ve compiled those responses and I’m jumping right in with the answers you need, broken down into easy pieces, in my series, “Marketing Questions Answered.”  In the first episode of this series, I’m answering how to create a winning ad that brings in leads. But not just leads that come in and sit there…leads that actually convert into sales. That’s what we all want, but how do we make it happen? First, having a clear, solid strategy as a foundation is an absolute must. After that? Listen in as I share the steps to nailing your ads and bringing in those sales.  

Today's podcast episode is inspired by a question I was asked during a training session earlier this week. "How do I know what my unique selling point is?" It's a simple question, but one that is essential to building a successful marketing strategy. If you don’t know what your unique selling point is, chances are you are drowning in an already saturated industry. In this episode, I’m sharing my insights on how to identify your unique selling point, why it matters in your marketing efforts, and how to use it in designing your messaging to create connection with potential customers. Let's dive in!

We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we’ve seen it all! Have you ever wondered what our most successful clients are doing to totally crush it in their marketing? Listen up.  Today, I’m sharing the 8 things that we see across the board with our successful clients. Things like: - Having a specific niche - Understanding the customer journey - Leveraging social proof - and more.  If your marketing is struggling, and you just aren’t sure what’s missing, tune in!  

I know you’ve been hearing about AI from everyone, in every corner, and in every space lately, and I also know it’s either filling you with excitement or concern…or maybe even both.  In today’s episode, I’m divulging ALL my thoughts on artificial intelligence, including how you and your business can start leveraging AI for the best. We know this to be true: AI will absolutely have an impact on our society, the economy, and even how our businesses operate, and you have to be ready for those changes.  If you’ve been curious how to bring AI into your business, don’t miss this. I’m addressing the fears and the worries, and how you can adapt to AI in a way that is authentic and in alignment with your business and ultimate success. Listen in!  

If your marketing strategy isn’t setting you up for success, you may need to take a step back. It is so important that you have a deep understanding of your ideal customer before creating a marketing strategy. Without this foundational knowledge, a marketing strategy simply cannot be successful. In this episode, I’m diving into the process of establishing a 90-day goal, and creating an exact strategy to execute and achieve that goal. I’m  highlighting the importance of leaving room for pivoting, adapting, and optimizing, and I explain why a clear focus for 90 days is essential to sticking with a plan and achieving success. Tune in!  

​​Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take when approaching a well thought out marketing strategy, and it should be at the top of your list, too.  Connecting with your ideal customer by understanding their fears, frustrations, wants, dreams, and the barriers to achieving their goals creates a deep level of communication and will attract those who resonate with your message. If you aren’t doing this, you’re making a mistake…but you aren’t alone.  In today’s podcast, I’m revealing the top 5 mistakes even my highest level clients have made. If you’re ready to improve your overall marketing strategy, connect with your ideal clients, and avoid the mistakes so many are making, listen in!  

Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn’t know then was how pivotal our friendship would be and the lessons he would teach me. Tune into today’s episode of Not For Lazy Marketer’s podcast for part one of a super transparent conversation between George and me that will help you during the lowest moments as an entrepreneur. It's real, it's raw, and you don't want to miss it. 

It’s day 5 and the last day of my 2023 Marketing Mastery series! I think I’ve saved the best for last…predictions and strategies for running paid ads this year.  One of the most common questions I hear in the digital marketing space is, “do Facebook ads still work?” In short, YES! In fact, I believe that Facebook and Instagram ads will still dominate this year. They are time proven and great places to start when it comes to paid ads.  BUT, there are other platforms, too. If you’ve considered expanding where you are running ads (or if you’ve never run a single ad and don’t know where to start!), you’re going to want to tune in. I’ve got the information you need to decide where you should be putting your money and what will benefit your business the most. Listen in!  

Welcome back to my 2023 Marketing Mastery series, it’s day 4 (and if you’ve missed any of the previous 3, they are SO GOOD, so be sure to check them out!) where we are diving straight into email and text message marketing.  I’ve noticed quite often that businesses have incomplete email nurture sequences and/or do not email their list consistently, and this is a HUGE mistake. Email and text messaging are still highly effective methods for nurturing and converting leads, and you could very well be leaving money on the table if you aren’t utilizing them properly.  Tune in to hear more about how to effectively use email and text messages in your marketing, what not to do, and what changes to make to overcome buyer hesitancy and achieve positive results.  

It’s day 3 of my 2023 Marketing Mastery series, and today I’m discussing funnel strategies. More specifically sales funnel strategies that WILL convert this year. Live launches, lead generation, downloads and bundles, free webinars, how-to programs, and paid workshops…it’s enough to make your head spin if you don’t have clear direction.  I cannot stress more just how important it is to find the right strategy and tailor it to meet the unique needs of your business. If you aren’t quite sure what strategies you need to implement this year, tune in! You won’t leave this episode without a game plan.  

Welcome to Day 2 of my podcast series, Marketing Mastery in 2023, where I’m tackling everything content! Using organic and valuable content to strategically convert buyers is a “must have” piece to your marketing strategy. In this episode, I’m covering content pillars, consistency, and which platforms you should be focusing on. The goal today is for you to take a step back, think about how you show up, how you create content, and how you can improve. If you love actionable steps (and want to upgrade your content), listen in!

This week, I’m coming at you with a new series called Marketing Mastery in 2023! This 5-day series will cover the latest trends and the TOP strategies in the world of marketing. Each day, we will explore a different aspect of marketing including marketing mistakes, content and organic strategies, sales funnel strategies, email and text messages, and Facebook ads.   My goal here on the Not for Lazy Marketer’s Podcast is to provide you with a comprehensive and practical guide to marketing, while cutting through the noise and focusing on what’s most important. Trust me, I know how overwhelming it can be to navigate the contact barrage of information about marketing, and I want to be your one-stop resource for all of your marketing needs. So sit back, relax, and get ready to level up your marketing game with the series. First up, million dollar marketing mistakes you DON'T want to be making. Tune in!  

If you’ve ever wondered what sets apart successful entrepreneurs from those who struggle to find success, look no further. I’ve seen the same consistent things among friends and peers (and myself) when it comes to success, and I’m sharing 5 of them. Things like: investing in personal development the speed at which you take action how willing you are to be uncomfortable …and more. Today’s episode isn’t one filled with massive changes you’ll need to make in your business, but rather awareness and alignment you can create within yourself. Tune in!

In today's episode, I’m diving into the topic of nurturing your audience. Nurturing can take many forms, including social media, content, email, and any other way you might be interacting with your audience. It's essential to be consistent and intentional in your nurturing and to do so without expecting immediate returns But the goal of nurturing is to maintain a valuable relationship with your audience and to create ideal customers for your offer. If you haven’t quite nailed how to successfully nurture your audience, tune in as I share how to build trust, provide no strings attached value, and convert your audience (over time!) into paying customers.

As an entrepreneur myself, I understand the challenges of selling your offer effectively. That’s why I believe it is so important to have clear and well-defined milestones in offers. Breaking the offer into three major milestones not only gives your audience a clear path, but also helps them see that your offer will solve their problem.  That's what it’s all about: making the offer clear and attractive, and showing your audience the experience they’ll have and the outcome they’ll achieve. Listen in today as I share more about this strategy, the use of milestones, and what to change so you can sell more of your offer.

Today, I’m giving you a behind-the-scenes look into my marketing strategy for my multi-7 figure business. If you’ve been curious about how you should be planning your marketing strategy, this episode is for you! It’s packed with valuable information that you can start using in your own business right away, such as: How to plan your marketing strategy without overcomplicating it Why you shouldn’t make your yearly planning super specific How often you should be planning  How I make promo decisions that bring results So grab a pen and some paper, and tune in!

Creating a high-value, free lead generation offer - one that creates a roadmap to your paid offer - can be a crucial part of your marketing strategy.  I often see business owners make serious mistakes with their free offer, though.  Today, I’m coming in hot with what TO do and what NOT to do to design a free offer that is of high value, but still maintains a gap that only your paid offer will fill. If you have a lead gen offer that needs tweaking or you are in need of creating a lead gen offer, this one’s for you. Listen in! 

I just wrapped up my incredible boot camp week of trainings for business owners, and I’ve been chatting with a ton of those participants in my DMs. After many questions and quite a few conversations, I began to realize a general theme among each one: a clear strategy was missing.  A clear strategy for growing your business is crucial. Your funnel, email marketing, traffic sources, messaging, offers, and offer positioning…everything is wrapped up in your strategy.  And while a strategy can be simple, it’s not necessarily easy, and can even lead to a major feeling of overwhelm. Tune in as a share this vital information that so many people are missing, and where you can start on this foundational aspect of your business.

Are you feeling the weight of pressure and overwhelm as you set your business goals for the year? You’re not alone! I recently had a conversation with a client who was struggling with a lack of success in their marketing efforts, and decided to go back to the basics to help them regain confidence and rid that sense of defeat.  In this episode,  I’m diving into my 4 golden rules to guaranteeing marketing success…rules you can control, focus in on, and change in order to improve your results and achieve your big picture.  Listen in as I unveil simple and actionable steps to help you master these 4 golden rules, and reveal which rule is the most crucial for your success.

This year is going to be HUGE for my company. HUGE. It’s already started out absolutely amazing, and I have set things in place to ensure that both my goals and my company’s goals are achieved. Today, I thought I’d share with you 10 of those things I’m doing this year, so you can begin implementing them into your own 2023.  Things like: team building hiring mindset shifts designated CEO time metrics tracking breath work  …and so much more.  Tune into today’s episode as I dive deep into actionable steps, determining priorities, and the climb to $10 million. Buckle up.. it’s a long one! 

In this episode of the Not For Lazy Marketers podcast, we'll be uncovering three overlooked strategies that can have a massive impact on your business success this year. From making a conscious effort to connect with your audience to setting powerful goals and tracking progress, these are key areas that are easy to overlook but can make a major difference in your success. Tune in to hear more about these crucial strategies and get a glimpse into the future of business. Whether you're a seasoned entrepreneur or just starting out, these 3 key strategies are valuable for every stage of your business.

Part two of my 2022 year in review is officially here. I’m revealing our successes from this past year and what I plan to carry forward into 2023. I’ll even be disclosing what I did that saved my business during a super worrisome time. Plus, I have a special announcement - something I have never done before! Tune in for a candid and informative discussion on business strategy and success.

The Year of the Pivot. That is what I have themed my 2022. I made a ton of changes that really turned my year around. I allowed for more flexibility, discovered more fun, and made memories every month in my personal life alongside learning invaluable lessons in my business. Join me today in the first part of a two part series where I recap my year, talk about the mistakes that I made, lessons that I learned, what didn't go well, and what went really well. On Thursday we will dive into the latter part of my year and focus on more specific lessons. I hope you enjoy this podcast series as much as I do, tune it now!

My team and I went through our entire year of podcasts and I got inspired to replay my TOP episode of the year, “3 Things You Can Do Now To Positively Impact Your Marketing”. The content is still super relevant to right now and will leave you with 3 things you can do instantly to improve your marketing. If this is the second time you're listening to it, I guarantee you'll get something new out of it that you needed to hear today. If it's the first time, you'll definitely get some amazing gems that you can apply right now. Listen in & enjoy!

Today I’m sharing my top lessons from 2022 (and 1 BIG mistake I will never make again). If I look back at myself six months ago, I don't even fully recognize who I was. I've grown so much as a person and as a CEO. The lessons I share today can be applied to not only my business, but all aspects of life. Listen in as I open up about my personal struggles, victories, and what consistent themes I noticed in my business. Let me know which one resonates most with you, send me a DM on instagram @EmilyHirsh.

Visibility and brand awareness builds an audience, but that alone won't guarantee a successful marketing strategy. After you build that audience, you have to send them on an intentional journey. If you are asking yourself, "why isn't my marketing working?" then you need to be looking at that journey and identifying where people are dropping off.  Today's episode is inspired by a message I recently received from a woman who is frustrated with her marketing and the advice I gave her. I want to share with you the importance of understanding your customer's journey, identifying gaps and how to fix them. Tune in as we look into some of the first steps you should take when you feel like your marketing might not be working.

Is your business ready for paid ads? You might think I’m going to recommend running ads 10 out of 10 times - but the reality is, there are buckets you need to be filling before you pull the trigger. Timing is everything and while the answer to this question isn’t black and white, there are 3 main ways you should be growing your business visibility before you decide to start using paid ads. If you are debating if this is a good time in your business to be putting money into ads, then this episode will provide you clarity and a TON of value. Listen in to find out more!

We are in the season of goal setting for the New Year. Most of the time when you set goals you create some sort of strategy or action plan to go along with your goals. But where I see most people lack in this process is being specific. When you hit the ground running in the New Year, what are you actually going to be doing? What habits, what goals, what actions? Join me as I walk through my top 5 steps that are essential to a specific marketing strategy and how you can set an action plan that will lead to results going into 2023. Plus, I share some inside tips that I will reveal in my live intensive workshop coming up this Thursday. Listen in, you don’t want to miss this episode!

Are you ready for some inside intel on Black Friday?! Black Friday might be over, but knowing what worked (and what didn’t!) is vital moving forward. We ran over 35 Black Friday promotions between all of our clients, and we absolutely crushed it this year. In fact, we generated over $700,000 in revenue, so far.   Compared to last year, ad costs were down and sales conversions went up, and we saw some of the best results.  If you want some behind the scenes on how we were able to capitalize on warm traffic (and the work you’ve already done this past year) to produce such incredible results, you’ll want to listen in! I dive into CPM’s, timing, audience, consistency, copy & creative, and more, so you’ll be in the best position when Black Friday rolls around next year!

I’ve witnessed so many businesses just stop marketing during December.  Not because they wanted to…but because they assumed no one would be buying during December. They wrote the month off as a loss before the month even began.  That doesn’t have to be the case.  You CAN (and should) go into December with the mindset of “this can be the BEST month of my year!” If you’re wondering if your sales will take a dip during the upcoming holiday season or what you should do to make December the best month of your business year, listen in! I’ll be shedding light on that, throwing in some tips, and sharing what questions you need to answer to succeed this month. 

Over the past couple of months, I’ve been spending some time on TikTok silently observing. If you haven’t quite realized it yet, here’s a truth bomb: TikTok and Reels are the new TV. People have literally traded their typical television time and are simply consuming social media videos instead.What does this mean? People are looking for exceptional storytelling, entertainment, hacks and tricks and skills, and they are loving the way TikTok delivers those to them. If you are wanting to use TikTok to gain followers and advertise, you have to create the content the platform and users want. Based on your business, how do you produce what they are looking for? If you have considered (and you should!) using TikTok or Reels as a means for promoting your business, tune in to hear why your ability to story-tell and create incredibly engaging content is a must, and how this shift in digital marketing will impact you.

Have you ever felt frustrated with your team, or people in general? You know those feelings of: Why aren’t they moving as quickly as me? If I was doing this, that would never happen.  I could do this faster if I did it myself. Ugh, I can’t believe this!  If you’ve thought those thoughts or even said them aloud, you aren’t alone. I’ve been there too. A while back, I made a massive mindset shift around those thoughts and feelings. I realized that having those negative thoughts and conversations did nothing good for me, my team, or my company. I wanted positivity, productivity, and gratitude instead.  If this is something you are struggling with, listen in to find out how you can walk away from the negativity and frustrations, and take positive action that will impact your business (and you) for the better. ← This is life changing. Tune in!

Welcome back to the final episode in my 2022 Secret Strategies where I tackle a strategy that seems to be overshadowed these days: email marketing.   Most people still have email on their phone, still scroll emails throughout the day, and your name being in their inbox will keep you at the top of their mind.  With the addition of social media, I honestly think people have truly lost sight of just how impactful email marketing can be.  Here’s what I know to be true - your email list is an asset.  If you have leads that open up your emails and consume what you send, you will never have to worry about your business. All you have to do is serve those people and solve their problems, and the sales will keep flowing.

In the 4th episode of my 2022 Secret Strategies series, we are diving into a topic I get asked about all the time - how to increase your sales conversions.  It’s probably not a surprise that the number one way to increase your sales conversions is to increase the amount of engagement, conversations, and positive interactions you’re having with your audience and leads.  The goal is connection. Makes sense, right? But HOW to do that, and how to do it really well, isn’t always as obvious. So if you are looking for tactical ways to build those relationships with your audience (and in turn, increase those sales conversions), look no further. This episode is chock-full of strategies that are working right now in our client accounts, and you can implement them today.

It’s day 3 of my 2022 Secret Strategies series, and if you’re using webinars but struggling with LOW show up rates, this one’s for you.  When I first began hosting webinars years ago, you could easily get a 35% show up rate, and today that number has dramatically declined.  Even with that shift, it IS possible to increase your show up rate and create strong engagement. In today’s episode, I share valuable strategies (like not offering a replay!) that will help you avoid common mistakes and improve the overall success of your webinars.

In the second episode of my new series, 2022 Secret Strategies, we are diving into TWO critical strategies. First, my cash infusion strategy. There are going to be times when your business needs to make some quick cash. Implementing my cash infusion strategy by leveraging your existing audience is the best way to get that cash flowing, and FAST.  Second, how to improve stagnant results. Have you ever had something that worked SO WELL in your marketing just quit producing results? If you weren’t sure how to respond when those results plummeted, this episode is for you. Listen in!

This week I’m coming to you with a new series: 2022 Secret Strategies. I hear so often from listeners how much they appreciate the tactical, cut to the chase, “go do this,” “execute these,” types of episodes, and how deeply valuable they are.  With that in mind, each and every day this week I’ll be walking through incredibly tactical strategies that you can take and implement in your own marketing.  Our first secret strategy is how to increase your business profits with your existing audience. This is a strategy that is so simple (because you’ve already done much of the work!), yet so many miss out on the potential here! Tune in as I share tips on shifting your mindset to create more of your ideal customers from the list you already have.