Are you looking for strategies to improve your brand's storytelling and marketing efforts?  Eric Dyck, President of the DTC Newsletter, shares his insights on the importance of storytelling and how it can be integrated into every aspect of your brand, dissecting the evolving landscape of social media platforms and the opportunities they present for marketers.  Eric also shares his journey into marketing and his perspective as a millennial in the industry. He and Daniel unpack strategies employed by challenger brands and agencies to create long-term value and drive profitability. What are some of the best brand strategies they’ve seen in 2024?  If you're interested in learning about effective storytelling, the role of social media platforms, and the future of marketing, this episode is a must-listen. Tune in now to gain valuable insights from these industry experts.   00:00:02 - Marketing Millennials Podcast: Eric's Journey 00:04:32 - Brands Seek Alternatives in Saturated Market 00:09:49 - Efficiency in Funnels Key for 2024 00:20:20 - Aggressive Amazon Ads: Winning Strategies Revealed 00:27:56 - Kanye West's Scrappy Marketing Strategy 00:34:52 - Profit-Driven Marketing Trends on Google 00:36:25 - Constantly Storytelling: Building Your Brand   Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.   Follow Eric:  LinkedIn: https://www.linkedin.com/in/ericdyck/ Website: https://www.directtoconsumer.co   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Influencer marketing is all about one thing: relationships.  If you don’t start treating your creators more like long-term partnerships and friends, then you’re doing a disservice to both them and your business. So how can you ensure you’re on the path to building the most successful influencer relationships possible? Dikla Bengio, Partnerships Team Leader at Artlist, shares her insights and tips for working with influencers. Discover why long-term partnerships are key, why niche creators are the ideal target for marketers, and how to give influencers creative freedom to engage their audience authentically.  Plus, learn about the top trends in influencer marketing for 2024 and why localization and integrating creators into your product are crucial strategies. Tune in to gain valuable knowledge and take your influencer marketing to the next level! Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.   00:00:04 - Insights on Influencer Marketing from Israel 00:02:16 - Top Trends in Influencer Marketing 00:06:58 - Maximizing Success with Nano Influencers 00:10:36 - Building Strong Partnerships with Creators 00:17:26 - Choosing the Perfect Influencer Checklist 00:18:50 - The Importance of Emotional Connection in Influencer Marketing 00:33:44 - The Key to Successful Influencer Partnerships   Learn More About Artlist:  Website: https://artlist.io   Follow Dikla: LinkedIn: https://www.linkedin.com/in/dikla-bengio-047813109/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How did Promix rise to the top of the supplement food chain to become one of the buzziest, most popular health brands around?  Founder Albert Matheny stops by to chat with Daniel about how the brand managed to stand out in an oversaturated health food market, revealing his personal journey into the supplement world and divulging his best insights into how to build a successful brand.  Learn how Promix disrupted the supplement industry through the power of simplicity, storytelling, and design, and what challenges they faced when it came to scaling and diversifying marketing channels. How did they manage to successfully capitalize on the grass-fed protein and clean eating trend? And how did their early adoption of Amazon cement their place in an ever-evolving landscape?  Don't miss out on Albert's thoughts on the blend of quantitative and qualitative aspects in marketing and the impact of social media on growth.   00:00:02 - The Story Behind Promix Protein 00:02:25 - Scaling a Grass-Fed Protein Company 00:09:08 - Exploring Growth Levers in Marketing 00:18:18 - Lessons Learned: Marketing Strategies Evolved 00:23:31 - The Power of Simple Packaging 00:27:40 - Sustainable Growth: Diversify and Strategize 00:35:03 - The Secrets Athletes Know Now   Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.   Learn More About Promix:  Website: https://promixnutrition.com   Follow Albert: LinkedIn: https://www.linkedin.com/company/promix-nutrition/jobs/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You can’t think of eyewear now without the brand Warby Parker coming to mind.    But it wasn’t always that way.    Before Warby Parker reigned supreme, Luxottica owned a monopoly over the eyewear industry. So how did Warby Parker manage to defy the odds and capture the loyalty of a nation?   Aidan’s revealing Warby Parker’s masterclass playbook in undercutting the competition, aligning internal values with public perception, and creating a frictionless funnel that enforces brand loyalty.    Tune in to find out how Warby Parker went total beast mode to disrupt an entire industry. Dare we say… you might even look at eyewear marketing through a new lens?   Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.   Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit here.   00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy 00:12:22 - The Art of Building a Go-to-Market Strategy 00:13:01 - Finding Product Market Fit and Go-to-Market Strategy 00:15:46 - The Challenges of Implementing a Product 00:18:33 - Scaling Your Product: Foundation First 00:24:32 - The Power of Content Marketing 00:29:57 - Expertise Drives the Best Content 00:33:57 - Paid Advertising: Testing Messaging Strategies 00:38:21 - Invest in Demand Generation for Marketing Success 00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible   Follow David:  LinkedIn: https://www.linkedin.com/in/davidmalpass/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn. So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform?  Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target audience.  Plus, learn why being polarizing and authentic is key to building a strong personal brand on LinkedIn.  If you’re looking for how to cut through the LinkedIn noise and rise to the top, you won’t wanna miss this ep! Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit artlist.io 00:00:03 - Building Authority on LinkedIn with Mark Young 00:02:24 - The Power of LinkedIn for B2B Companies 00:12:39 - How to Succeed on LinkedIn 00:15:16 - Be Bold on LinkedIn: Embrace Polarizing Content 00:17:11 - Authentic Writing Tips for LinkedIn 00:21:42 - Optimizing Your LinkedIn Profile Picture 00:28:37 - The Power of a Good Hook in Content Marketing 00:36:49 - Mastering Engagement on LinkedIn: Key Strategies 00:42:32 - The Power of Images in Marketing 00:45:11 - How to Grow Your LinkedIn Network 00:45:46 - The Power of LinkedIn for Career Transformation   Follow Mark:  LinkedIn: https://www.linkedin.com/in/markpjung/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It may not be Versace, Balenciaga, or Gucci, but that doesn’t mean it’s still not one of the world’s most coveted brands around. Who is it?  Canada Goose. And it’s the choice apparel of dog sledders, Arctic Circle explorers, and heli-skiers alike. In this solo pod, Aidan reveals the marketing genius behind the Canadian outwear brand that rebranded itself into a high-class, luxury apparel brand and convinced the world its jacket was worth that extra $1700. Find how -27° try-on rooms, outdoor movie premieres in the dead of winter, and a lifetime guarantee skyrocketed this company into a lifetime of high-class luxury.   Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

People’s perspective on what great customer service looks like is shifting. So how can you keep up?  In this week’s marketing hill mash, we’ve amassed some of the industry’s best and brightest minds who are giving their takes on the one rule they’d live or die by when it comes to marketing. And this time around, they’ve got some juicy things to say about customer retention.  Tune in to find out why curiosity clicks just don’t cut it anymore, why LTV to CAC is a useless metric, and why demand gen is just a fancy term for brand marketing.  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Alexa: LinkedIn: https://www.linkedin.com/in/alexakilroy/ Follow Corey:  LinkedIn: https://www.linkedin.com/in/corey-haines/ Follow Beverly: LinkedIn: https://www.linkedin.com/in/bevpamenskymurray/   Follow Shannon: LinkedIn: https://www.linkedin.com/in/shannonoboylesmartrr Follow Gabriella: LinkedIn: https://www.linkedin.com/in/gabriella-yitzhaek Follow Eli: LinkedIn: https://www.linkedin.com/in/elirubel/ Twitter: https://twitter.com/eli_rubel Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you making these deadly sins in your marketing strategy? In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts. Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed, and why research is the key to success in marketing. Plus, discover Sam's tips for creating a frictionless customer experience and driving more inbound leads. Don't miss out on this valuable conversation with one of marketing's coolest operators. 00:00:07 - Avoid the Ego in Website Design 00:01:25 - From Retail to Marketing Guru: Deadly Sins of Website SEO 00:02:48 - Avoid the Deadly Sin of Website Design 00:05:06 - Building a Rock Solid Website 00:07:23 - Tailor Your Homepage for Success 00:10:29 - Fix Your Slow Website Speed 00:13:18 - The Importance of Transparent Pricing 00:16:54 - The Deadly Sins of Pricing 00:19:11 - Why You Should Offer Free Demos 00:22:23 - Don't Neglect Organic Search Traffic 00:28:04 - The Power of Social Proof 00:30:21 - Drive Sales Leads with Clear Call to Actions 00:32:58 - Marketing's Coolest Operators Share Insights Follow Sam:  LinkedIn: https://www.linkedin.com/in/samdunning/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Dollar Shave Club, the disruptor of the grooming industry, didn't just take on the giants; it redefined the game. In 2012, armed with a modest budget of $4,500, the company launched a viral YouTube video that crashed their website to an overwhelming response.  How?  By brilliantly touching on customer pain points and shifting from selling a product to selling a lifestyle brand. In this solo pod, co-host Aidan Brannigan reveals how Dollar Shave Club captured its market with the power of humor and a foolproof marketing strategy backed by behavioral science. Tune in to find out what turned Dollar Shave Club from a marketing underdog to an industry titan.  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured  Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking for some quick and dirty marketing hacks to boost your marketing A-game?   Daniel’s diving back into the archives to find some of the best, most game-changing tricks from an all-star roster of marketing experts who give their hottest, juiciest takes on the one marketing stance they would die on.  From getting creative with your SEO plan to getting down in the weeds with customer research, in this marketing hill mashup, we’ve got some of the best tips and tricks around to elevate your marketing strategy.  Don’t miss out on these vital marketing hacks! Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/  Follow Connor:  Twitter: https://www.twitter.com/c_gro   Follow Cody: LinkedIn: https://www.linkedin.com/in/cody-plofker-47a29b120/   Follow Aaron:  LinkedIn: https://www.linkedin.com/in/aaronorendorff/   Follow Katie: LinkedIn: https://www.linkedin.com/in/katiemomo/   Follow Ojiaku: LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can you build a strong personal brand that resonates with your audience?  Amelia Sordell, founder of Klowt, joins Daniel to discuss the importance of empathy and authenticity in personal branding. She reveals the true power of storytelling and human connection in B2B marketing and breaks down the steps you can take to start building your personal brand today.  Plus, Amelia also shares her best tactics for crafting a killer content strategy and shares why having followers isn’t the same thing as building a community.  To learn the true secret to creating a personal brand that stands out and drives meaningful engagement, don’t miss out on this one!    Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/   00:00:02 - Personal Branding Tips from Amelia Sordell 00:01:54 - The Power of Personal Branding for Executives 00:09:22 - The Importance of Building a Personal Brand 00:15:37 - The Importance of Setting Content Goals 00:22:02 - Building a Personal Brand Strategy 00:30:47 - Building a Loyal Audience with Depth 00:35:33 - Building a Community vs. Gaining Followers 00:38:34 - The Power of Depth in Content Creation 00:39:47 - The Importance of Human-Centric Marketing   Follow Amelia: LinkedIn: https://www.linkedin.com/in/ameliasordell/?originalSubdomain=uk   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What separates the Mad Men from the boys?  Sit down and listen up, and let our good friend Aidan Brannigan tell you a marketing tale in this storytellers series which dives headfirst into some of marketing’s biggest hustlers, game-changers, and money-makers.  From sim racing to the streets—you’ve seen the flashy movie trailers, but what’s the real deal behind the GT Academy, Nissan, and Sony’s genius marketing move that brought the story of Gran Turismo to the big screen?  Aidan breaks down this insane marketing ploy and discusses how you can use a similar "sawdust approach" to content marketing to ensure your distribution efforts maximize your content's reach.  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

If it ain’t broke, don’t fix it.  But when it does break, test it. At least that’s the advice according to these next 6 marketing rock stars.  In this mashup compilation from the episode vault, Daniel’s taking you back in time to hear the answer to the one question he asks all of his guests, “What’s the one marketing hill you would die on?” Tune in to find out why testing things is the holy grail of marketing, why assuming things is a marketer’s kryptonite, and why, if your sales team isn’t hitting their goals, you need to reevaluate your marketing strategy.  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/   Follow Chenelle:  LinkedIn: https://www.linkedin.com/in/chenellco/   Follow Tara:  LinkedIn: https://www.linkedin.com/in/taraarobertson/   Follow Connor: LinkedIn: https://www.linkedin.com/in/connor-fyfe-films/   Follow Tyler:  LinkedIn: https://www.linkedin.com/in/tyler-fyfe/   Jason Bradwell: LinkedIn: https://www.linkedin.com/in/jasonbradwell/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It’s time for another solo pod, so you know what that means—Daniel’s breaking down some of the key strategies you can use to drive your marketing success to the next level. And this time around, he’s breaking down the best methods to boost your conversion rates.  Daniel explains why understanding your audience, creating compelling content, optimizing the user experience, and implementing effective lead conversion tactics are the keys to increasing your funnel and driving home more conversions.  Tune in now to improve your B2B marketing funnel. 00:00:00 - Driving Success in Marketing: Increase Leads, Improve Conversion 00:01:30 - Efficiently Funneling Leads with Audience Understanding 00:04:40 - Creating Compelling Content: The Key to Success 00:06:15 - Optimizing User Experience for Conversions 00:11:28 - Share Your Feedback on Podcast Episodes Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Struggling to create engaging B2B content that resonates with your audience?   Then maybe it’s time to make it more human.  Tune in as Daniel chats with James Carbary, founder of Sweet Fish Media, about the power of human connection in content marketing. James shares why he believes that genuine insight is more effective than brand messaging when it comes to B2B, the importance of hiring creators over traditional marketers, and the benefits of building multiple personal brands within your team. Plus, learn the reasons why James thinks audience building is critical to launching any podcast and why co-hosted content is king.    00:00:00 - The Evolution of Marketing Millennials 00:00:51 - From Blog Writing to Media Brand: The Evolution of a Marketing Agency 00:03:22 - Creating Engaging B2B Content with Personality 00:07:15 - Building an Audience Before Podcasting 00:14:29 - Solving the Lack of Podcasting Expertise 00:21:14 - How to Make B2B Content Engaging 00:27:32 - Aligning Incentives for Growing Podcasts 00:29:27 - Innovative Brands Partnering with Creators 00:37:46 - Why Companies Should Hire Creators 00:43:04 - Navigating Today's Media Landscape: Expert Tips   Follow James: LinkedIn: https://www.linkedin.com/in/jamescarbary/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Let’s be real—as marketers, we like to overcomplicate things, giving metrics, statistics, and information overload to try and explain what makes up great marketing. But what if the answer is simpler than we think?  In this compilation of marketing hills past, Daniel asks five all-star marketers what their one rid-or-die marketing stan is. And it’s clear all roads lead to Rome.  Tune in to find out what the #1 key to great marketing really is. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Kasim:  LinkedIn: https://www.linkedin.com/in/kasimaslam/   Follow Pete:  LinkedIn: https://www.linkedin.com/in/peter-housley-a3653012/   Follow Sean:  LinkedIn: https://www.linkedin.com/in/seanholladay/   Follow Ross: LinkedIn: https://www.linkedin.com/in/rosssimmonds/   Follow Jack: LinkedIn: https://www.linkedin.com/in/jackraines/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Meet Aaron Orendorff, the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.  In this episode rewind, Daniel and Aaron dissect Aaron's radical shift from pastor to marketer, unraveling the unexpected lessons marketers can learn from religion. Aaron reveals why a marketer’s role isn't about creating desire, but about expertly channeling it instead. Plus, why is organic traffic the true powerhouse elevating every venture? Aaron explains why slow and steady is the key to organic growth, and how to win the social media race.  Follow Aaron: LinkedIn: https://www.linkedin.com/in/aaronorendorff/ Twitter: https://twitter.com/AaronOrendorff Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

What are the key qualities of a successful community, and how can businesses effectively build and nurture them?  In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand.  How can in-person experiences complement online interactions? David shares his thoughts on the significance of online and offline engagement and explains the different types of communities that are vital to your brand game plan.  And later, he and Daniel explore how focusing on joy and genuine connection when building a community is more valuable than any metric measurement.     00:00:04 - Expert David Discusses Community Building 00:00:27 - Building Digital Communities: A Personal Journey 00:03:16 - Defining Community in the Marketing World 00:04:38 - The Key Traits of a Successful Community 00:06:05 - The Process of Building Business Community 00:09:31 - The Power of In-Person Experiences 00:13:21 - Building and Growing a Community 00:17:54 - Qualities to Look for in a Community Manager 00:21:40 - The Power of Building Community 00:29:08 - Building Healthy Communities with Intuition 00:33:05 - Refreshing Views on Building Community   Follow David: Website: https://davidspinks.com LinkedIn: https://www.linkedin.com/in/davidspinks/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS   

As a marketer, how exactly do you get your content out there? After all, content is pretty pointless if no one is there to view it, and TBH, distribution is one of the most frustrating, stress-inducing, hair-pulling parts of marketing there is. Luckily, these next five marketers have some pretty strong takes on what you need to do to get your content out there.  Whether it’s being an early adopter of new social media platforms, getting past your fear of self-promotion, or simply starting with the building blocks of making great content, you won’t want to miss out on what these next marketing all-stars have to say about content distribution.   Follow Becca: LinkedIn: https://www.linkedin.com/in/rmsherman/   Follow Sheeta: Twitter: https://twitter.com/sheetaverma Follow Cassie:  LinkedIn: www.linkedin.com/in/cassiepetrey/   Follow Ross:  LinkedIn: https://www.linkedin.com/in/rosssimmonds/overlay/background-image/   Follow Jack:  LinkedIn: https://www.linkedin.com/in/jackraines/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

What are the top marketing trends to watch out for in 2024?   In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be the future of marketing?  Plus, what lessons does Amazon have to teach the world about customer service?  Tune in to learn more about how these trends can impact your marketing strategies and stay ahead of the game.   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?  Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. They discuss the importance of empathy, profitability, and innovation in marketing, and unpack how marketers can understand their audience on a deeper level.  Paxton also shares his thoughts on the role of AI in marketing and explains the true potential of mixing data-driven insights with human intuition. How can adapting to a more holistic marketing mindset elevate your marketing game to new heights? Tune in to find out!   00:00:01 - Innovative Marketing Strategies from Paxton Gray 00:00:17 - From Traditional Advertising to Digital Marketing: Daniel's Journey 00:01:43 - The Three Elements of Great Marketing 00:04:23 - Focus on Profitability, Not Revenue 00:08:36 - The Power of Profit-Driven Innovation 00:13:30 - How Marketers Can Connect with Their Audience 00:21:16 - Finding Your Marketing Edge Beyond the 9 to 5 00:23:16 - The Trick to Innovation: Research 00:31:13 - Marketers Need Business Acumen 00:34:31 - Understanding One Channel for Successful Advertising   Follow Pax:  LinkedIn: https://www.linkedin.com/in/paxtongray/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

As a professional marketer, you already know the importance of search engine optimization. But have you considered making your SEO efforts more inclusive? Rejoice Ojiaku is an SEO whiz who's knee-deep in transforming brands’ websites for universal access. As the Co-Founder and Content Partnership Lead at B-DigitalUK, she’s also a renowned advocate for inclusion and diversity and one of the world’s most sought-after speakers on inclusive SEO practices.  Join Daniel and Rejoice as they talk about the instant SEO hacks you can implement today, the smart approach of crafting designs for all body types, and why SEO should be your ultimate long-term game plan.   Follow Rejoice:  LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/?originalSubdomain=uk   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed.  In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you should be capturing your audience’s attention. From talking to your customers to building user personas, find out the real reason why cold calling isn’t dead.  Plus what’s the deal with direct-response marketing? Is it actually likable or should we finally put the kibosh on this outdated form of selling? Tune in to hear some super controversial takes!   Follow Leslie:  LinkedIn: https://www.linkedin.com/in/leslievenetz/   Follow Adrienne:  LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001/   Follow Kaylee:  LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/   Follow Cardinal: Twitter: https://www.twitter.com/CardinalMason   Follow Adam:  Twitter: https://www.twitter.com/AdamRy_n   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

 Ever wondered how a total science geek tackles marketing? Well, meet Peter Mahoney, the brains behind "The Next CMO," who dropped by the studio to chat with Daniel about his super analytical take on marketing tactics in this blast from the Marketing Millennials’ past. Peter’s secret sauce? It’s all about the scientific method. Get set to dive into the nitty-gritty of constant testing because Peter’s ready to ride or die by the numbers. He explains why setting solid goals with clear metrics, targets, and milestones is the North Star combination sure to guide any marketer to success. Plus, how can chatting with your finance team elevate your game to the next level? Tune in to learn why that finance pow-wow might just be your ticket to marketing greatness!   0:00 Intro/Background 3:51 Testing Your Hypothesis 6:05 Setting Up a Plan 13:43 Understanding Data 19:15 Selling a Marketing Plan 24:10 Justifying Brand Campaigns 31:42 A Hill to Die On 36:11 Where to Find Us   Find Peter:  LinkedIn: https://www.linkedin.com/in/pemahoney/ Podcast: The Next CMO Book: The Next CMO   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Buyer personas are one of the buzziest keywords in marketing, but do you know how to truly master them? Enter Adrienne Barnes, the brain behind Best Buyer Persona, who’s here to unpack the careful art of crafting a kickass buyer persona. In this episode from the archives, Adrienne's got the lowdown on why so many companies miss the mark with their buyer personas. And she’s here to help you uncover the secret sauce for truly understanding your customers. She breaks down why those heart-to-heart chats with your users and stakeholders are pure gold for your brand’s success and unravels the value of proprietary data. 0:00 Intro/Background 3:50 User Research 8:00 Challenges to Research 10:00 Is User Research Useless? 15:01 A Hill to Die On 17:00 Words of Advice 24:00 Freelancing 28:39 Who Inspires You?   Follow Adrienne: LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

In this throwback episode, step into the world of marketing mastery as Daniel chats it up with Kyle Lacy, the brains behind Jellyfish's marketing machine. Get ready to delve into the nitty-gritty of prepping for marketing in the New Year. In this jam-packed episode, Kyle spills the tea on the magic formula for budgeting and planning your way to marketing triumph. Ever heard of the three-budget strategy? We’re talking good, better, best – and trust us, it's a game-changer.  Plus, learn the golden ratio of a 70/30 split between pipeline power and brand allure that’s guaranteed to spin your results into something truly remarkable. And don’t miss out because Kyle’s also gazing into his crystal ball and dishing out insights on the future of marketing. From the AI revolution to the impact of remote work and the thrilling return of in-person events, this conversation is your ticket to understanding the thrilling twists awaiting in the marketing universe   Follow Kyle: LinkedIn: https://www.linkedin.com/in/kylelacy/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you missing out on the power of pre-suasion in your marketing strategy? In this episode, Caitlin Bourgoin, host of “Why We Buy,” joins Daniel to explore the core tenets of pre-suasion and to unpack how you can prepare buyers to be more open to your offer through priming behaviors. She and Daniel chat about the importance of researching consumer behaviors and Katelyn explains what kind of an impact understanding buying behaviors can have on your content. How can changing the angle of your content completely alter its reception?  Plus, learn about the psychology behind priming your audience and why behavioral science gives marketers a compass to distinguish between what’s working and what’s not.    00:01:50 - The Power of Persuasion in Content Marketing 00:03:19 - Priming Your Audience for Buying 00:06:51 - Powerful Psychology Techniques for Persuasion 00:10:37 - The Importance of Expertise in Content Marketing 00:14:26 - The Power of Imagery in Marketing 00:24:05 - The Key to Successful Marketing: Deep Expertise in Your Field 00:34:35 - The Power of Unity in Persuasion 00:38:45 - Understanding the Context of Buyer's Situations   Follow Katelyn:  LinkedIn: https://www.linkedin.com/in/katebour/?originalSubdomain=ca   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

What marketing trends can you expect to explode in 2024?  That’s right—it’s that time of year again when Daniel predicts what trends will go off in the new year. This time around, he’s doubling down on video content being the new source of truth and expecting content standards to skyrocket with the rise of AI. What else does he predict? Tune in as Daniel reveals his biggest marketing forecast yet—you won’t believe what else you should be prepping for!   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Does the best creativity come from constraint?  Discover the story behind Allbirds, the sustainable footwear brand that has taken the world by storm, and is on a ground-breaking mission to create the world’s first footwear brand with a zero-carbon footprint by the year 2030. Founder Tim Brown shares his journey from playing professional soccer in New Zealand to creating a shoe that combines design and sustainability. He explains why investing in creativity, building a brand from the inside out, and taking risks to drive success have propelled Allbirds to the massive DTC success it’s become.    And later, find out how Allbirds maintains its creative spirit even as the organization grows.  Believe us when we say you won’t wanna miss out on these elite insights from a brand that has revolutionized the footwear industry.   00:00:02 - Interview with All Birds Founder 00:00:19 - From Athlete to Footwear Innovator 00:02:13 - The Three Insights Behind Allbirds 00:08:03 - The Complex Simplicity of Allbirds 00:13:20 - The Power of Consistent Branding 00:14:11 - Woolrunner Launches New Environmentally Friendly Shoe 00:16:47 - Maintaining Creativity in Product Launches 00:19:18 - Auburn's New Campaign: Comfort and Style 00:23:47 - The Importance of Culture in Marketing 00:26:31 - Investing in Creative Content for Organizational Values 00:27:52 - Building a Brand Through Risk-Taking 00:35:27 - Building a Successful Brand Culture   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Forget about paid advertising. What does the future of a community-based brand look like?  Ty Haney, the founder of Outdoor Voices and TYB, shares her vision for the future of brands and explains why community building and gamifying brand engagement are critical parts of advertising success. What is the power of community in driving growth and why do brands need to take more risks to differentiate themselves from the competition?  She and Daniel also dive into the unique challenges of paid advertising and also chat about the importance of building a rockstar growth team. Learn how Outdoor Voices is on a personal mission to maximize happiness by inspiring people to move their bodies more.   Plus, Ty shares her best advice for brands looking to simplify their messaging, revealing exactly how Outdoor Voices became such a powerful community-driven experience.    00:00:03 - From Outdoor Voices to TYB: Ty's Entrepreneurial Journey 00:02:16 - How Community Became Our Top Growth Channel 00:03:51 - How Community Became the Best Advertising 00:05:02 - TYB: Gamifying Brand Engagement and Rewards 00:15:59 - Simplifying Brand Mission and Values 00:18:55 - Creating Products for Repeat Purchases 00:24:30 - The Future of Community Ownership 00:26:08 - The Rise of Squad Wealth in E-commerce 00:27:31 - Building a Sustainable Brand vs. VC Backed Model 00:29:41 - The Power of Documenting Content 00:32:29 - Starting Over: From Brand to Growth in Outdoor Voices   Learn More About Outdoor Voices: Website: https://www.outdoorvoices.com   Follow Ty:  LinkedIn: https://www.linkedin.com/in/ty-haney-a4b1561a/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

It’s time to put some humanity back into marketing. Metrics or numbers, don’t make marketing great. People do.  In this special compilation episode, we’re diving back into the archives to bring you some of marketing’s juiciest takes. And these next few marketers couldn’t agree more that companies should invest in their people, not numbers. From the importance of investing in human relationships to fighting against the status quo of sales normalcy of making money and telling your legal team to eff off, this episode’s jam-packed with so much marketing gold, you won’t want to miss out on this elite-level marketing advice.  Tune in to find out what marketing’s hottest minds have to say about leveling up your career.    Follow Vanessa:  LinkedIn: https://www.linkedin.com/in/vanessa-bohns-33219710/   Follow Dale:  LinkedIn: https://www.linkedin.com/in/copierwarrior/   Follow Anthony: LinkedIn: https://www.linkedin.com/in/akennada/   Follow Mark:  LinkedIn: https://www.linkedin.com/in/markpjung/   Find Out More About the Lavender Team:  Website: https://www.linkedin.com/company/itslavenderduh/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course.  Preston joins Daniel to discuss the importance of brand building and breaks down why it’s the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics and feedback loops can help measure the success of brand-building efforts and shares insights on how Chubbies consistently creates shareable content.  And later, Preston shares the story of how Chubbies started as a nights and weekends project and grew into a household brand, before revealing the one marketing hill he would die on.    00:00:04 - Building a Great Brand with Chubbies Co-founder 00:00:48 - How Four Friends Revolutionized Men's Fashion 00:02:24 - From Direct Response to Building a Brand: The Chubbies Success Story 00:06:54 - The Power of Organic Growth in Marketing 00:08:03 - Connecting Brand Building to Metrics 00:16:54 - The Power of Brand Building 00:23:41 - Chubbies: Challenging the Status Quo 00:26:43 - Creating Consistently Shareable Content for Chubbies 00:33:44 - The Beauty of Brand Building 00:34:40 - The Importance of Great People and Process in Branding 00:36:42 - The Transition from Brand Building to Financial Outcomes   Find Out More About Chubbies:  Website: https://www.chubbiesshorts.com   Follow Preston:  LinkedIn: https://www.linkedin.com/in/prestonr/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu...   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Ready to pump up your marketing game? Then sit back and unwind as Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about how to take advantage of growth loops and levers in your everyday marketing strategy. Eva unravels the concept of growth loops, diving into the ways in which they impact SEO, content, traffic, and revenue streams. Eva shares her thoughts on balancing the speed of a growth loop and the long-term payoff of SEO efforts—how can looking at metrics such as blended CAC and CAC payback help you to evaluate the success of a growth loop? Plus, Eva reveals why optimizing and focusing on growth is so important, and why aligning with teams is crucial to overcoming growth constraints.   00:00:05 - Exploring Growth Loops and Levers 00:00:43 - From Finance to Marketing: Finding the Story in Numbers 00:02:15 - The Power of Compounding Growth Loops 00:04:12 - The Power of an SEO Loop 00:05:35 - Choosing Between Existing and New Growth Loops in Marketing Strategy 00:16:15 - Taking a Holistic Approach to Marketing 00:21:46 - Prioritizing Growth Constraints: A Strategic Approach 00:26:32 - Data-Driven Decision-Making for Success 00:32:23 - Balancing Speed and Long-Term SEO Success 00:37:35 - Aligning Teams for Maximum Growth 00:40:20 - Connect with Daniel and Reforge on LinkedIn   Follow Eva: LinkedIn: https://www.linkedin.com/in/evathouvenot/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu...   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Follow Eva:  LinkedIn: https://www.linkedin.com/in/evathouvenot/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Content is king AND queen. Yes, that’s how important it is and us marketers have a lot of opinions about how to do it right.   How much content should you produce? What kind of content? What platforms to use?  You’re asking the right questions, so let’s rehash some of the best marketing hot takes from the pod.  And in this ep, I compiled five of the best content marketers in the game to find out the one marketing hill they’d be willing to die on.  Grab your headphones and learn why it’s time to throw away that content marketing playbook, pump up the volume, and find the content that’s best fit for your unique strengths.   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Follow Jay:  LinkedIn: https://www.linkedin.com/in/schwedelson/   Follow Thomas:  LinkedIn: https://www.linkedin.com/in/tomwshields/   Follow Ben:  LinkedIn: https://www.linkedin.com/in/benjshap/   Follow Alex:  LinkedIn: https://www.linkedin.com/in/alexalleyne/ Podcast: https://podcasts.apple.com/us/podcast/on-target-sales-leaders/id1605158509   Follow Brooklin: LinkedIn: https://www.linkedin.com/in/brooklin-nash/   Follow Sam:  LinkedIn: https://www.linkedin.com/in/samanthahembree/     Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS   

Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into their creative. Discover how Oana got into marketing and her unique approach to creating authentic partnerships with other brands. Plus, why are the best marketers the ones who follow their intuition? And why is having a consumer-first approach so vital?   Learn about the importance of storytelling and creativity in marketing, and how to tap into your brand's unique strengths.    00:00:01 - Oana's Journey into Marketing Success 00:03:01 - Mastering Brand Positioning for Success 00:05:45 - The Power of Tapping into Your Brand's Story 00:16:19 - Bringing Magic Back into Marketing 00:20:43 - Brand Positioning at a Heritage Brand 00:23:24 - Puma's Authentic Partnerships and Licensing 00:25:07 - The Power of Authentic Collaborations 00:31:16 - Creativity on a Limited Marketing Budget 00:34:07 - Connect with Me on LinkedIn   Follow Oana:  LinkedIn: https://www.linkedin.com/in/oana-leonte/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How can marketers ensure transparency and accountability in their data reporting?  Rebecca Shaddix, senior product marketer for 15Five, joins Daniel to chat about why finding a go-to-market strategy that aligns with team goals is critical and why a more collaborative, accountable process is necessary when it comes to marketing.  She discusses the importance of having a centralized dashboard and using metrics that can't be easily manipulated by other factors.  Rebecca shares her insights on risk management and the balance between savings and potential growth, highlighting the necessity for greater data transparency. Tune in to learn more about Rebecca's approach to marketing and how to set effective KPIs for your go-to-market strategy.   00:00:58 - The Importance of Effective KPIs in Go-to-Market Strategy 00:03:28 - How to Align Company Goals 00:09:22 - The Importance of Aligning KPIs 00:11:45 - Effective Marketing Strategies for Product Launches 00:14:14 - Effective Planning for Go-to-Market Strategies 00:16:06 - The Problem with Data Transparency 00:18:25 - Effective Retro: Alignments, Data, Action 00:26:22 - The Science of Determining Effective Marketing KPIs 00:34:13 - The Importance of Risk Management in Pricing Decisions 00:37:50 - The Power of Incremental Product Launches   Follow Rebecca:  LinkedIn: https://www.linkedin.com/in/rebeccashaddix/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special series, we’re playing some of the hottest tips and tricks from marketing’s brightest and best minds so that you can level up your marketing A-game. Learn how to harness the power of influencer marketing, why alignment between messaging and marketing is crucial, and why omnichannel marketing rules supreme.  Plus, is product marketing actually marketing or should it sit outside of both product and marketing?   Tune in to hear the ultimate marketing stands these five marketers are willing to stake their lives on!   Follow Brendan:  LinkedIn: https://www.linkedin.com/in/brendangahan/   Follow Josh: LinkedIn: https://www.linkedin.com/in/thatjoshspector/   Follow Robin: LinkedIn: https://www.linkedin.com/in/robingdaniels/   Follow Dani:  LinkedIn: https://www.linkedin.com/in/daniellectrevino/   Follow Tamara:  LinkedIn: https://www.linkedin.com/in/tamaragrominsky/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How can universities stand out in a crowded market?  Ethan Braden, former head of marketing at Purdue University, shares his insights on creating a strong brand identity and fostering a sense of community within the university. He and Daniel discuss the importance of storytelling and explain how to create captivating content that resonates with your audience.  Ethan also discusses the role of social media and personal branding in growing a university's brand and how to engage with a target audience more effectively. How can great marketing rouse audiences and compel users to take specific actions?  Tune in now to learn more about Purdue's battle-tested marketing strategies and why their persistent drive for innovation paid off dividends.   00:00:05 - Standing Out in a Crowded University Market 00:03:42 - Purdue's Transformation: From University to Prestigious Brand 00:10:10 - Purdue's Marketing Strategy: Captivating Storytelling 00:12:06 - Building an Active and Engaged Marketing Team 00:15:54 - Using Personalities to Grow a Brand 00:23:40 - Curiosity and Empathy: Keys to Great Brand Marketing 00:31:48 - Creating a Timeless and Memorable Brand 00:32:23 - The Lifelong Pursuit of Perfecting Marketing 00:37:23 - Marketing Director Shares Success Stories   Follow Ethan: LinkedIn: https://www.linkedin.com/in/robertethanbraden/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Are you trying too hard to fit in?  Quit trying to conform to the marketing masses and start finding ways to differentiate yourself from the sheeple.  In this master mash-up of Marketing Hills past, we’re taking a look back at some of the best advice that Daniel’s guests have had to give. And this week, we’re replaying the marketers who are just plain sick and tired of fitting in with the marketing mainstream.  From learning a rule or two from your own playbook to throwing out the rules on attribution, listen on to find out why to throw caution to the wind and network like you've got nothing left to lose.  Follow Peter Mahoney:  LinkedIn: https://www.linkedin.com/in/pemahoney/ Podcast: The Next CMO Book: The Next CMO   Follow Gigi Robinson: LinkedIn: linkedin.com/in/gigirobinson Twitter: https://twitter.com/itsgigirobinson Follow Adam Robinson: LinkedIn: https://www.linkedin.com/in/retentionadam/ Follow Val Geisler: LinkedIn: https://www.linkedin.com/in/lovevalgeisler/ Twitter: https://twitter.com/lovevalgeisler Follow Kyle Lacy: LinkedIn: linkedin.com/in/kylelacy Twitter: https://twitter.com/kyleplacy Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How do you create a campaign worthy of breaking the internet?   Well, for starters, working with Matthew McConaughey certainly helps. But then again, so does a calculated and intentional marketing strategy. Kari Keating, Director of Evergreen Marketing for Mastermind.com, explains how she harnesses the power of lead generation, evergreen marketing, and branding to create some of the most sought-after GTM strategies. Kari shares her expertise on how to tap into your audience’s main emotions to drive action, and divulges how she helps major brands, startup companies, and solopreneurs achieve their marketing goals through nurturing leads and finding the best channels for reaching their ideal audience.  From branding to messaging and everything in between, Kari’s breaking down the best ways to optimize your evergreen campaigns and build trust with your audience.  Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 00:00:22 - From Corporate to Entrepreneur: Mastering Branding and Messaging 00:04:21 - The Power of Evergreen Marketing 00:05:44 - Maximizing Email for Direct Response Marketing 00:09:39 - Launching Matthew McConaughey's Evergreen Product 00:12:13 - Mastermind Membership: Personal Development and Business Tactics 00:20:43 - Overcoming Mental Blocks in Marketing 00:24:45 - Breaking Down Marketing: Attention and Nurturing 00:26:28 - Discovering the Best Marketing Channels 00:33:25 - The Power of Email Marketing   Follow Kari:  LinkedIn: https://www.linkedin.com/in/karikeating111/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

How can marketers become better leaders and avoid burnout?  Hana Jacover’s sitting down with Daniel to help you uncover your true leadership superpower. The Leadership and Executive Coach shares her insights on personal growth and leadership development, explaining how heightened self-awareness can help build more impactful relationships. Hana also discusses the value of embracing neurodiversity and being authentic in the workplace. Plus, is imposter syndrome real or fake? Hana has some strong thoughts on why we need to do away with this outdated term along with how marketers should embrace the skills and challenges they face today. Tune in to find out what she really thinks!   00:00:02 - Pivoting Careers: A Podcast Journey 00:00:47 - From Marketing to Leadership Development 00:03:05 - The Key to Effective Leadership 00:05:12 - Avoiding Burnout: The Importance of Self-Awareness for Leaders 00:08:16 - Authentic Leadership: Remembering Who You Are 00:13:40 - Regulating Emotions: Feel, Don't Judge 00:23:40 - Building Relationships with Other Leaders 00:27:00 - Overcoming Imposter Syndrome and Fear 00:32:13 - Embrace Your Unique Leadership Style 00:35:05 - Showing Up Authentically   Follow Hana:  LinkedIn: https://www.linkedin.com/in/hanajacover/details/experience/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Struggling to improve your marketing and sales alignment game? You’re not alone.  In today’s pod, Daniel sits down with Steve Armenti, the Demand Gen Global Marketing Manager for Google, to discuss the importance of readiness in leads and the future of B2B marketing.  Steve shares his in-depth insights on personalization, data-driven strategies, and experiential buying journeys. Why is it vital for marketers to invest in brand and storytelling? And why does he believe that creativity and differentiation in B2B marketing are the keys to formulating a winning strategy?  Tune in to learn how to personalize your marketing efforts, create unique experiences for your buyers, and stay ahead in the ever-evolving world of B2B marketing!   00:00:03 - Google's Steve Armenti Shares Marketing Journey 00:03:39 - The Human Side of B2B Marketing 00:06:12 - The Evolution of B2B Personalization 00:09:18 - The Importance of Account Personalization in ABM 00:14:47 - The Key to Personalized Marketing 00:23:30 - The Broad Power of Generative AI 00:28:14 - Investing in Brand to Capture Your Market 00:30:08 - The Power of Storytelling in Marketing 00:31:21 - The Art of Marketing Creativity 00:34:17 - Personalizing Experiences with Experiential Marketing 00:36:24 - The Importance of Marketing and Sales Alignment 00:38:47 - The Evolution of B2B Marketing   Follow Steve: LinkedIn: https://www.linkedin.com/in/stephenarmenti/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Finding marketing tactics that stick out in a sea full of expert influencers, disrupters, marketers, and more can feel like madness. Creating order from the chaos of the consumer mind? Even more impossible to unpack. Consider these four marketers the Dr. Strange of our times, bringing clarity to the marketing multiverse of madness. KT McBratney (CMO of Bosa), Anthony Yepez (Social Media Direct of Orange Theory), JT Barnett (CEO of BarnettX), and Nancy Harhut (Chief Creative Officer of HBT Marketing) are unleashing their top marketing takes to reach the minds of the audiences who matter most to your brand. From getting past your preconceived notions on attribution to unlocking the key to winning over TikTok users everywhere, tune in for these expert insights you won’t wanna miss!   Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game. Visit stateofaudio.com to learn more.  Follow KT: LinkedIn: https://www.linkedin.com/in/ktmcbratney/   Follow Anthony: LinkedIn: https://www.linkedin.com/in/anthonyyepez/   Follow JT:  LinkedIn: https://www.linkedin.com/in/jtbarnett/   Follow Nancy: LinkedIn: https://www.linkedin.com/in/nancyharhut/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Experiential marketing is pure vibes.  And Expedia’s Global Events and Experiences Manager, Kim Trieu, is dropping by the pod to explain what it is and how it can transform your brand’s audience by harnessing the power of raw emotion. Kim chats to Daniel about the importance of the end experience for the consumer—and how brand activations can create inspiration, joy, and moments of real connection. She illuminates how to go beyond buzzy social media moments and create true, meaningful experiences for the consumer.  And later, Kim reveals the power behind fostering a team mentality of unbridled creativity and why it enables any experiential marketing department to thrive.    Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS Follow Kim:  LinkedIn: https://www.linkedin.com/in/trieukim/ Website: https://kimtrieu.com   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you struggling with tracking attribution in e-commerce?  Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce.  He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares where marketers should focus their efforts and the best methods to maximize your e-commerce site’s potential. Plus, discover Andrew's tips for successful customer acquisition and the key elements every e-commerce site should have.   00:00:22 - Meet the Founder of Blue Tusker: Andrew Math 00:00:49 - Mastering Omnichannel Marketing for E-commerce 00:08:37 - Effective Strategies to Drive Website Traffic 00:10:04 - Boost Your E-commerce Conversion Rate 00:10:58 - When to Consider Selling on Amazon 00:13:18 - Start on Amazon for Better Conversion Rates 00:27:25 - The Challenge of Attribution in E-commerce Marketing   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS Learn More About Blue Tuskr: Website: https://www.bluetuskr.com   Follow Andrew: LinkedIn: https://www.linkedin.com/in/andrewmaff/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Dare to take a dive into the headspace of some of marketing’s best minds?   Daniel does—and he’s traveling back to relive some of his guests’ hottest takes to find out the #1 marketing hill they’d be willing to die on. This week, we’re unleashing some of the most psychologically unnerving takes we could find—and these guests aren’t afraid to hold back their thoughts on exactly what motivates people to buy.  Melina Palmer from “The Brainy Business,” Mark Jung, the VP of Nextiva’s Marketing department, and the CEO and Co-Founder of TACK, Mark Kilens are here to dish their deepest, darkest secrets about the inner depths of the consumer psyche.  Ready to know exactly what motivates people to buy? Then we dare you to hit play!   Follow Melina:  Podcast: https://podcasts.apple.com/us/podcast/the-brainy-business-understanding-the-psychology/id1404578385   Follow Mark Jung: LinkedIn: https://www.linkedin.com/in/markpjung/   Follow Mark Kilens: LinkedIn: https://www.linkedin.com/in/markkilens/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Audio is the most trusted medium out there— so why aren’t more marketers utilizing it to boost their brand strategy? Paul Suchman, CMO at Audacy, Inc., drops the studio to chat with Daniel about the power of audio media consumption and discloses how marketers can leverage it as a holistic part of their native advertising strategy.   With multiple ways to measure traffic and attribution rates, audio advertising still remains one of the most scientifically trackable mediums out there. Paul explains how to leverage those statistics and the best ways to invest your time and resources into podcasting. Later, he also breaks down why organic and authentic advertising efforts are the best strategy for any creator.  So whether you’re curious about the impact of audio or looking to start your own audio channel, you won’t want to miss this unique glimpse into the industry from one of its foremost experts!   Learn More About Audacy, Inc.:  Website: https://www.audacyinc.com   Follow Paul:  LinkedIn: https://www.linkedin.com/in/paul-suchman-4310601/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you struggling with defining your ideal customer profile (ICP)?  In this ep, Samantha Rideout, a product marketer, shares her insights on the importance of ICP and how it can help you optimize your marketing efforts.  Samantha discusses the benefits of having a clear ICP, including how it helps allocate your marketing budget more efficiently, allowing marketers to curate more personalized sales journeys. She also reveals why consistent messaging and frequency, both internally and externally, are critical for brands to create a more cohesive voice. Tune in to this episode to discover how defining your ideal customer profile can lead to more targeted and successful marketing strategies. 00:00:03 - The Importance of Marketing in Business 00:00:50 - Finding Your Ideal Customer Profiles 00:04:49 - Finding Success in Niche Markets 00:15:37 - Strategic Marketing with a Defined Target 00:20:52 - The Importance of Planning ICP 00:24:46 - Harnessing Internal Voices for Effective Marketing 00:28:25 - Connect with Samantha on LinkedIn Follow Samantha:  LinkedIn: https://www.linkedin.com/in/samantharideout/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Brace yourselves fellow marketers because in this special mashup, we're diving deep into the world of content marketing, and bringing you some of the hottest takes from industry experts that you won't want to miss. Writer’s block is the specter that’s been haunting writers since the dawn of time, plaguing their souls with terror—but does it exist or has it been a figment of their imagination this entire time? Ann Handley gives her hottest take on the matter. And later, Dakota Robertson, the founder of Growth Ghost is on a mission to exorcise the demons of complexity in marketing—and unpacks his special hatred for overly complex copy. So whether you're an aspiring copywriter or a marketing enthusiast remember, in the world of marketing, the only thing scarier than a ghost is bad content—so tune in now to learn how to keep that content forever young! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel in this live recording from Marketingland 2023 as he dives into the world of DTC brand Waterboy, a company focused on hydrating the world, one person at a time. Learn about their core principles, the importance of staying true to your brand, and the power of creativity in problem-solving. Founders Connor Saeli and Mike Xhaxho share their insights on using social media platforms like TikTok to create interesting and relatable content and discuss the role of influencers in their marketing strategy. Discover how Waterboy's unique approach to selling supplements through humor and relatability has resonated with its audience. And later, the Waterboys touch on their journey of scaling their brand, overcoming supply constraints, and finding new growth levers. From testing new channels to optimizing Facebook ad spend, they explain their experiences and strategies for ultimate marketing success.   00:00:00 - The Journey of Building Waterboy 00:02:49 - The Strategy Behind Choosing TikTok 00:04:07 - TikTok Success Without Showing Face 00:08:14 - Scaling Up Waterboy with Facebook Ads 00:09:15 - Maximizing Influencer Partnerships for Success 00:11:15 - Creating a Brand with Humor 00:14:18 - Approaching Problems with Creativity 00:18:24 - Water Boy's New Marketing Strategies for Black Friday and Cyber Monday 00:20:12 - Overcoming Supply Constraints 00:23:06 - Why Brands Shouldn't Outsource Messaging 00:25:20 - Waterboy: The Ultimate Social Media Platform   Follow Waterboy:  Website: https://www.waterboy.com Instagram: https://www.instagram.com/waterboycan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

We were working in our lab late one night, when our eyes beheld an eerie sight. For a marketing hill began to rise… and suddenly to our surprise. He did the Marketing Mash (the Marketing Hill Mash). Join Daniel as he relives some of the most iconic marketing hills of all time—what are the hills that marketing’s top names would absolutely die on?  We guarantee this flashback to the past will be a graveyard smash!   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can marketing teams improve their efficiency and organization?  In this episode of the Marketing Millennials Podcast, Kayla Sadwick, Program Manager at SaaS unicorn company, GoGuardian, shares her insights on project management and its importance in marketing organizations. She discusses the best project management structures and formats that make teams more efficient, the role of a program manager in unlocking a team's full potential, and the significance of prioritization and focus in marketing.  Kayla also addresses the stigma around working with project managers and offers advice on how leaders and project managers can establish a positive working relationship. Plus, how can culture fit and external communication foster a more productive and understanding team environment? Tune in to find out!   00:00:05 - Mastering Prioritization in Marketing Projects 00:00:33 - The Importance of Project Management in Marketing 00:01:53 - How to Prioritize and Focus Marketing Efforts 00:03:35 - The Key to Great Marketing Teams 00:12:26 - Building Trust for Efficient Project Management 00:14:04 - The Strategic Aspect of Project Management 00:23:19 - Breaking the Stigma of Project Managers 00:26:16 - Setting Clear Expectations for Team Success 00:32:01 - The Importance of Externally Sharing Team Work 00:34:26 - The Importance of Early Project Management   Follow Kayla: LinkedIn: https://www.linkedin.com/in/kaylasadwick/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Join Daniel as he sits down with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, to discuss the importance of building relationships with customers and the power of storytelling in marketing. In this special live episode straight from the Marketingland stomping grounds, Daniel and Elfried are unpacking the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas. They also dive into the value of niche content and the role of authenticity in brand messaging. Don't miss out on this insightful conversation with a marketing expert who has achieved remarkable success in a short period of time.   00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success 00:06:45 - The Role of Marketing in Content Creation 00:08:39 - The Power of Listening on Social Media 00:15:25 - Adapting to Changing Marketing Platforms 00:19:40 - How to Be a Content Expert 00:25:24 - The Power of Community Content 00:44:51 - Using Creative Constraints for Growth   Follow Elfried:  LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Unless you've been living under a rock for the past year, you've likely heard an endless barrage of news about the rise of AI. Perhaps you’ve even started to experiment with it yourself for your own marketing purposes. But are you using AI the right way?  Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform that's revolutionizing creativity, chats with Daniel about how to make the most of AI to reach your marketing goals. Daniel and Meghan dive deep into the AI universe, revealing its true potential and why it's your ally, not your adversary, in the world of content creation.  Discover Meghan's unique introvert marketing strategies, her unwavering commitment to the marketing cause, and how storytelling shaped her path to success!    00:00 Intro 02:11 The Pain Point AI Is Solving 03:53 Two Extreme Reactions 06:01 Why AI Can’t Replace Great Writers 07:07 A Photography Parallel 09:30 Solving The Time Drain Of Long Form Content 12:30 Meghan’s Favorite Use Case 15:38 The Marketing Hill I Would Die On 20:13 Marketing As An Introvert 24:00 An Early Education In Storytelling   Follow Meghan: LinkedIn: https://www.linkedin.com/in/meghankeaney/ Twitter: https://twitter.com/meghkeaney   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus). They’re breaking down exactly what makes a good media company great, why staying top of mind is essential for any brand’s success, and how to increase your ROI on celebrity brand endorsements.  Plus, stay tuned for a special audience Q&A.  Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Anthony: LinkedIn: https://www.linkedin.com/in/akennada/  Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Discover how AI and social media can help marketers stay relevant and drive engagement in this episode of the Marketing Millennials Podcast.  Kate Kenner Archibald, Chief Marketing Officer at Dash Hudson, shares insights on using Vision AI to predict top-performing content, leveraging short-form videos, and inserting your brand into relevant conversations.  Plus, find out how Dash Hudson can benefit marketers with a demo or a 14-day free trial. Tune in now to stay ahead of the marketing game! 00:00:02 - CMO of Dash Hudson Shares Marketing Insights 00:01:43 - Predicting Top Performing Content with AI 00:10:36 - Using AI to Identify Trending Content 00:15:01 - Using Vision AI to Optimize Content Marketing 00:18:28 - Analyze Competitor Content for Success 00:25:29 - The Importance of Relevancy in Marketing 00:27:33 - How Marketers Get Attention and Stay Relevant 00:30:17 - Connect with Kate Kenner Archibald, Marketing Expert Learn More About Dash Hudson: Website: https://www.dashhudson.com Follow Kate:  LinkedIn: https://www.linkedin.com/in/kate-kenner-archibald-43b1716/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you making strategic decisions based on information or inspiration?  In this episode, Charlie Grinnell, a former NFL player turned marketer, shares his insights on the importance of understanding the game, the players, and the rules before developing a marketing strategy.  Charlie discusses the value of knowing your audience and how it can make your internal processes much easier. He also emphasizes the need to take a holistic approach by considering both customers and competitors when making strategic decisions. Additionally, Charlie shares his thoughts on finding inspiration within and outside of your industry, including the use of meme culture in branding.  Plus, what does it mean to transfer expectations in marketing? And how can it be a game-changer for digital strategies? Tune in to find out! 00:00:02 - From Offensive Line to Marketing: A Millennial's Journey 00:02:13 - The Importance of Audience Analysis for Brands 00:04:36 - Effective Strategies for Gathering Market Research 00:11:28 - How to Ten X Your Digital Strategy with Audience Insights 00:15:50 - Know Your Audience: Brief Agencies Correctly 00:20:07 - Using Data to Inform Marketing Strategy 00:27:37 - Finding Inspiration Inside and Outside 00:28:55 - The Importance of Knowing the Game 00:29:55 - The Gold Mine of Transferring in Marketing 00:34:59 - Why You Should Look at Competitors in Marketing Follow Charlie:  LinkedIn: https://www.linkedin.com/in/charliegrinnell/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel and his guests, Ari Murray (VP of Growth at Sharma Brands), and Tamara Grominisky (Founder of PMM Camper), as they dive into a wide range of marketing topics on this live 200th recording of the Marketing Millennials filmed at the Harvard Business School Marketing Club.   From copywriting tricks to finding product-market fit, they share valuable insights and strategies for marketers at every stage.  Discover the importance of adapting fast, talking to customers, and dominating one platform first. Plus, learn how to hire the right marketing talent for your company and how to make content that converts.    Follow Ari:  LinkedIn: https://www.linkedin.com/in/arimurray/ Newsletter: https://linktr.ee/gotomillions   Follow Tamara:  LinkedIn: https://www.linkedin.com/in/tamaragrominsky/?originalSubdomain=ca Newsletter: https://newsletter.pmmcamp.com/subscribe   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Are you interested in a career in Marketing Ops?  In this episode, Daniel sits down with Darrell Alfonso, a seasoned marketing operations professional, to discuss the ins and outs of the field. Darrell shares his insights on the different aspects of marketing ops, the common mistakes marketers make, and the importance of aligning goals and incentives within the organization.  This is a must-listen if you’ve ever thought about pursuing a career in marketing ops or are interested in learning the evolving role of marketing ops and how it can help drive success in your marketing efforts.   00:00:04 - Insights on Marketing Operations with Daryl 00:00:32 - From Sales to Marketing Operations 00:01:52 - The Art and Science of Marketing Operations 00:05:47 - Why Marketing Ops is the Next Big Career 00:07:33 - The Marketing Ops Maturity Model 00:14:58 - The Role of Marketing Ops in a Marketer's Responsibilities 00:21:20 - Improving Marketing Function with Marketing Ops 00:26:57 - Solving Friction in Marketing Campaigns 00:30:50 - Avoid Using Technology Just Because   Buy “The Martech Handbook” on Amazon   Follow Darrell:  LinkedIn: https://www.linkedin.com/in/darrellalfonso/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Sometimes, the best way to encourage users to buy is to associate yourself with another brand.  While it seems counterintuitive, Sarah Levinger is here to unpack the reasons why anchoring is such a valuable tool to build trust in consumers. Discover the power of psychology, emotions, and social proof and how you can utilize it to turbo-charge your ad appeal. Sarah shares her insights on leveraging psychology biases and incorporating them into ad creative to make your campaigns more successful. From pricing psychology to social proof and emotional appeal, Sarah reveals the key strategies that can help brands win in the competitive marketing landscape and create more compelling ads.    00:00:02 - Psychology and Ads: A Creative Integration 00:02:17 - Harnessing Psychology for Effective Advertising 00:03:45 - The Power of Psychology in Advertising 00:05:37 - Understanding the Psychology of Impulse Buys 00:09:05 - The Power of Pricing Psychology in Ads 00:15:10 - Boost Sales with Emotional Advertising 00:23:29 - Harness the Power of Social Proof for Increased Sales 00:28:14 - Building Trust in Authority Proof 00:31:24 - Optimize Your Landing Page Buttons 00:34:27 - The Power of Emotion in Advertising   Follow Sarah: LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Website: https://sarahlevinger.co   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

What’s the #1 way to market to millennials in the personal finance space?  Daniel chats with Douglas Boneparth, a marketing expert who has been targeting millennials for over a decade, to discuss the challenges of balancing humor and trust in the finance industry, the evolving needs of millennial consumers, and the importance of relatability in marketing efforts.  Douglas also shares insights into his current project, a newsletter called The Joint Account, which focuses on helping couples have better conversations about money. Plus, he reveals how being an internet personality has helped him stand out in the crowded online space.  Tune in to gain valuable marketing tips and learn how to effectively reach and engage millennial audiences in the personal finance industry.   00:00:04 - Marketing to Millennials in Personal Finance 00:03:53 - The Evolution of Millennials in Marketing 00:07:58 - Millennials Striving for Wealth Accumulation 00:10:25 - The Evolution of Marketing to Millennials 00:16:22 - How to Stand Out in Personal Finance Marketing 00:22:45 - Balancing Humor and Expertise in Finance 00:28:28 - The Power of Memes in Marketing 00:33:12 - Improve Your Finances as a Couple   Follow Douglas:  LinkedIn: https://www.linkedin.com/in/douglasboneparth/ Website: www.bonefidewealth.com   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Want to learn how to create viral content and grow your audience on LinkedIn?  Daniel’s sitting down with the King of Funny Crap, a.k.a. Jack Raines, better known for his satirical posts on LinkedIn, to discuss his strategies for creating attention-grabbing content.  Jack shares his best tips for writing satirically, explains the importance of authenticity in marketing, and unpacks the best ways to structure your posts for maximizing engagement on LinkedIn.  Tune in to learn from Jack's unique approach and take your content game to the next level.   00:00:04 - Creating Funny LinkedIn Posts for Growth 00:01:30 - Using LinkedIn for Effective Content Marketing 00:06:23 - Organizing Notes for Fresh Writing Ideas 00:09:40 - How to Structure LinkedIn Posts for Maximum Attention 00:15:16 - Using LinkedIn to Drive Newsletter Subscribers 00:19:50 - Mastering the Art of Satirical Writing 00:23:35 - Creating Viral Social Media Content 00:28:45 - The Power of Authentic Content Marketing 00:32:46 - Learn Marketing Tips from Jack Reigns   Follow Jack:  LinkedIn: https://www.linkedin.com/in/jackraines/ Twitter: https://twitter.com/Jack_Raines   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking for innovative ways to stand out in your content marketing?  In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media. Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths.    00:00:05 - Co-founder of Lavender Talks Email Marketing and Community 00:03:49 - Building a Community-Driven Tech Company 00:05:31 - Building Community on LinkedIn: Tips and Tricks 00:15:05 - Playing to Your Strength: The Key to Successful Events 00:18:20 - Innovate Your Content with Familiarity 00:26:47 - Standing Out in a Commodified Content Market 00:33:39 - The Annoyance of Gated Content 00:38:20 - Connect with Lavender on LinkedIn 00:39:51 - How to Stand Out in Marketing   Follow Will:  LinkedIn: https://www.linkedin.com/in/williamallred/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How does a food delivery app compete with behemoths like UberEats and Favor?  Hint: It doesn’t try to.  Matthew Kobach, the VP of marketing at Slice, chats with Daniel about how his app Slice is poised to work in conjunction with other food delivery apps by offering companies a lower service fee charge than the competition.  Then, Matthew and Daniel dive into the different ways customers interact with apps and how location is a prime factor that motivates consumer behavior. Matthew also reveals some of his top tips for gaining social media influence and why he thinks that a lot of marketers are wasting their time on making content.  Plus, stay tuned to find out why one of Matthew’s top tips is to repeat content!   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Struggling to understand what content really resonates with your audience? In this episode, Daniel is joined by the team from Beehiiv to discuss the importance of experimentation and customer discovery to create engaging content for your audience.  Join Daniel and company as they sit down to discuss the key elements of good content, various growth mechanisms for newsletters, and how Beehiiv is helping content creators and businesses monetize and scale their newsletters.  Guests: Tyler Denk, EJ White, and Daniel from Beehiiv 00:00:06 - Beehive: The Ultimate Newsletter Platform  00:01:54 - The Elements of a Great Newsletter  00:04:34 - The Key to Growing Social Media Following: Content  00:06:44 - Overcoming the Challenges of Newsletters  00:07:34 - The Key to Good Newsletter Content  00:08:46 - Get Real-Time Feedback on Newsletters  00:10:01 - Utilize Existing Channels to Grow Your Newsletter  00:12:42 - Effective Growth Mechanisms for Newsletters  00:13:37 - The Evolution of Newsletters: Content Empires and Omnichannel Marketing  00:23:11 - Determining the Cost of Monetization for Newsletters  00:29:26 - Beehive Ranked Best Newsletter Platform  00:37:36 - The Marketing Hill Worth Dying On  00:41:37 - Boost Newsletter Growth with Effective Copywriting  00:44:34 - Where to Find Us on Social Media  Follow Tyler on LinkedIn: https://www.linkedin.com/in/tyler-denk Follow EJ on LinkedIn: https://www.linkedin.com/in/edwardjwhiteiii Follow Daniel on LinkedIn: https://www.linkedin.com/in/danielberk Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu... Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking for strategies to grow your social media following and build a thriving community for your brand?  In this episode of The Marketing Millennials Podcast, Daniel sits down with Sophie, aka the Pretty Little Marketer, to discuss her strategies for simplifying social media while still growing your following and creating content that adds value to your audience.  Daniel and Sophie also dig into the importance of building a lasting feeling with your audience, stealing inspiration, and why focusing on quality over quantity matters when it comes to your social media presence.  00:02:20 - From Social Media to Full-Time Marketer 00:06:21 - Building a Community Around Shared Values 00:17:00 - Tips for Growing a Social Media Community 00:21:25 - Creating Lasting Value with Community Content 00:23:55 - Simple Strategies for Social Media Growth 00:32:30 - Why Marketers Should Steal Creatively Follow Pretty Little Marketer: https://www.linkedin.com/in/prettylittlemarketer https://www.prettylittlemarketer.com Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu... Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel in this insightful episode as he sits down with Kyle Lacy, the Chief Marketing Officer at Jellyfish. They dive deep into the intricacies of prepping for 2024 and the essential aspects of budgeting and planning for marketing success.   Discover why working with three budgets (good, better, best) is a game-changer and how allocating your budget with a 70/30 split between pipeline and brand placement can yield remarkable results. Kyle also sheds light on the significance of swag in today's marketing landscape and gives a glimpse into his predicted marketing future as he and Daniel discuss the impact of AI, the remote work environment, and the resurgence of events in the ever-evolving marketing landscape.    Follow Kyle: LinkedIn: https://www.linkedin.com/in/kylelacy/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com    

Are you interested in scaling your brand on TikTok?  In this episode, TikTok strategist Savannah Sanchez shares her expertise on how to create successful TikTok ads. From using the Cap Cut app for editing to proving ROI to clients, Savannah covers it all.  Discover the best practices for creating engaging TikTok ads, targeting your audience effectively, and optimizing your campaigns for success. Whether you're a beginner or looking to scale your TikTok advertising, this episode has valuable insights for you.  Tune in now to learn from one of the top experts in the field.   00:05:53 - TikTok's Impact on Black Friday Advertising 00:12:28 - Capturing Attention with TikTok Ads 00:19:52 - Designing Effective Ads for TikTok 00:21:15 - Using Fake Podcast Ads to Boost Brand Visibility on TikTok 00:26:26 - Easy Editing Tools for TikTok Ads 00:32:38 - Proving TikTok's ROI to Clients 00:35:38 - Brands Crushing It on TikTok 00:39:12 - Beginner's Guide to Starting TikTok Ads   Follow Savannah:  Website: https://thesocialsavannah.com LinkedIn: https://www.linkedin.com/in/savannahsanchez/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We’re taking a flashback to the past to rehash another episode from the archives.  In this ep, Daniel’s joined by none other than Elfried Samba, the mastermind behind Gym Shark's meteoric rise from 1 million to a staggering 20 million followers. Elfried takes us on a captivating journey through his unconventional approach to marketing, where authenticity and brand diversity reign supreme. He and Daniel explore how the marketing landscape is evolving in an age of increasing homogeneity and why embracing imperfection is an absolute game-changer. Discover the secrets behind building unbreakable brand trust and the common threads that weave through companies consistently delivering excellence.  Follow Elfried:  LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba   Follow Daniel:   Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s creepier than Chat GPT? How about IRL AI-powered robots hanging out at the Chargers stadium?  Daniel and Aidan break down the strange and new promotion for the movie, “The Creator,” and go over some of the latest news headlines.  How brilliant was the New Balance and Coco Gauff marketing campaign? Why is Steve-O’s hair being put into voodoo dolls? And what kind of effect will LinkedIn removing inactive followers have on creators?  Tune in for that and much, much, more! Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this special bonus ep from the “Do This, NOT That” podcast, Daniel sits down in the hot seat with Jay Schwedelson to answer a few of Jay’s best questions. Daniel reveals his marketing origin story and explains how The Marketing Millennials grew to be the success it’s now known for. He talks with Jay about some of his most useful LinkedIn and social media tactics, including the best times for posting, the politics of liking your own posts, and how often is too often to repurpose the same content.   Plus, Daniel reveals his real thoughts about pickleball and divulges his one guilty TV pleasure.    0:00 The Daniel Murray Origin Story 7:00 Tactics to Grow Your LinkedIn Page 13:56 Liking Your Own Post 15:22 The Best Times to Post 16:30 Growing a Newsletter 19:00 Repurposing Content 22:50 Since You Didn't Ask   Follow Jay:  Podcast: Do This, Not That: Marketing Tips with Jay Scwedelson LinkedIn: https://www.linkedin.com/in/schwedelson/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever dream about traveling for a living? Of course you have— let’s be real, who hasn’t?  Jen Ruiz makes a living doing just that. And she’s here to tell Daniel exactly how she made it happen.  Jen and Daniel talk about how Jen built her personal brand using Instagram and TikTok and what types of content will help you to cut through the clutter and dive straight into the heart of the almighty algorithm.  Then, Jen unveils her best tactics for monetizing your travel blog and networking with affiliates and paid sponsors before she reveals the reason why you should never rely on one platform.    0:00 Intro/Background 1:42 More Than a Passion 9:20 Building a Personal Brand on TikTok 16:23 Increasing Your SEO Friendliness 21:43 Monetizing Your TikTok Channel 31:30 A Marketing Hill to Die On   Follow Jen:  Website: https://jenonajetplane.com/start/ Instagram: https://www.instagram.com/jenonajetplane   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   And if you haven’t already, don’t forget to check out my YouTube Channel here:  https://www.youtube.com/@themarketingmillennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Get ready as Daniel goes head-to-head with Meg Coffey, the mastermind behind Coffey & Tea, as they dissect the world of modern marketing.  Meg discusses the sway of "shiny object syndrome," and why now, in the time of new social media app after new social media app, marketers need to slash through the clutter to realign clients' social media strategies with surgical precision.  Meg also unveils her battle-tested tactics for dominating social media from within the hospitality industry. Listen in as she divulges three invaluable strategies for effective digital branding, and stay tuned as she takes her gloves off to square up against the "grifters,” fiercely defending small businesses from the clutches of exploitation.    0:00 Intro/Background 1:19 Shiny Object Syndrome 8:14 Back to Marketing Basics 13:05 Onboarding New Clients 15:00 Aligning Business with Social Media Sales 20:08 Approaching Social Media in Hospitality  25:34 3 Things You Should Be Doing Right Now 30:10 A Marketing Hill to Die On   Follow Meg:  Website: https://meg.social Instagram: https://www.instagram.com/megcoffey/?hl=en LinkedIn: https://www.linkedin.com/in/megcoffey/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

This week on “What’s Trending,” Daniel’s joined by his wifey and Aidan Brannigan to break down the latest and greatest in advertising news. They’re covering Buffalo Wild Wings’ latest ad campaign and make the case for why mascots are often overlooked but great for marketing efforts. Then, Daniel, Ari, and Aidan jump into LinkedIn’s latest move tagging sponsored brand posts— is this the height of microinfluencer power?  Plus, stay tuned for fashion giant Chanel’s latest restaurant venture, Logan Roy’s modeling moves, and Gen Alpha’s #1 favorite brand.  Follow Ari:  LinkedIn: https://www.linkedin.com/in/arimurray/ Newsletter:https://linktr.ee/gotomillions Follow Aidan:  LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com    

Starting from his initial role conducting tours of correctional facilities to emerging as one of the most accomplished marketers currently in operation, delving into Jay Baer's mind is akin to possessing a personalized collection of marketing strategies. Jay immersed himself in the realm of the internet prior to its true inception and has consistently maintained a proactive stance. Accompany Daniel and Jay as they delve into the reasons behind the increasing necessity of speed in both customer experience and marketing, the optimal approach to content generation, and the significance of engaging in conversations with clients. Furthermore, you will also gain insights into Jay's belief regarding the substantial emphasis marketers should place on customer retention, extending beyond the scope of mere customer acquisition.

A meme can say 1,000 words. Are you leveraging memes properly in your social media strategy?  Aidan Brannigan, the behind-the-scenes social media expert here at The Marketing Millennials, explains why memes are a powerful tool for brand awareness and engagement. Aidan shares his process for creating timely and relatable memes and explains the importance of understanding your audience to ensure you’re using the right templates. In addition to discussing memes, Aidan and Daniel dive into managing multiple social media accounts, the battle between quantity and quality on social media, and the significance of authenticity in marketing. Tune in to this episode to gain valuable insights and learn how to effectively incorporate memes into your branding strategy.   00:00:07 A No-BS Marketing Podcast 00:01:48 From Intern to Marketing Millennials Frontman 00:04:32 Why Memes Are Great for Branding 00:08:16 How to Make Memes 00:09:54 The Millennial Mindset 00:14:43 How To Manage Multiple Social Media Accounts 00:23:41 How to Write Content Well (For Gen Zers) 00:28:49 A Marketing Hill to Die On   Follow Aidan:  Twitter: https://www.twitter.com/branniganaidan LinkedIn: https://www.linkedin.com/in/aidan-brannigan-b28900193/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Want to know how personality matters for your brand? Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of content marketing and how you can leverage it for your brand. They also dive into the Alix Earle partnership and the impact of creator-first brands, as well as a conference season sneak-peak.  00:01:03 - F1 Race Week / The Power of Content Marketing 00:06:10 - Alix Earle and Benefit Partnership 00:09:54 - Conference Season Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this week’s ep, Daniel’s taking an in-depth look into the social media universe with Ish Verduzco, the whiz behind a16z crypto's online prowess.  Wondering how to carve out your space in the vast social media realm? Ish gets real on building a social presence from A-Z by setting goals, finding your brand's voice, and understanding your audience in 4K clarity, divulging his real-life playbook on the secrets to a slam-dunk brand style guide. Plus, what are the do's and don'ts of hopping onto a new social platform? And what’s the secret sauce to crafting that one viral post that's gonna blow up and get everyone talking? Tune in to find out why the algorithm is your audience and the ultimate marketing hill Ish would die on.    Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Are you guilty of committing one of the seven deadly sins of marketing? In this episode, Daniel addresses the common mistakes that marketers make and how to avoid them. From not knowing your audience to ignoring your brand, these sins can hinder your marketing efforts. Tune in to learn how to be more authentic, patient, and customer-focused in your marketing strategies. Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking to add some humor to your marketing campaigns? In this episode, Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of humor in advertising and why it's often underutilized. They also dive into Snoop Dogg's recent move to join LinkedIn and the potential for out-of-home advertising to go viral on social media. 00:01:40 - Snoop Dogg Joins LinkedIn 00:07:02 - Out of Home Ad Spend Forecast to Increase 7% 00:10:46 - Only 20% of Business Leaders Use Humor in Their Campaigns 00:15:10 - Episode 4: Gen Z Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel as he chats with Savannah Jordan, founder of Alpha Creative Agency, about the magic of organic marketing.  Savannah unpacks what it means to reach an audience and how to connect with them in a way that will place your product front and center in their minds.  She clears up the misconceptions surrounding selling in the digital age and explains why simply pushing content out there doesn't cut it.  Then, stay tuned as Savannah unravels the differences in organic advertising on platforms like TikTok and Instagram, explaining exactly why an organic foundation is vital before splurging on those tempting paid ads.    0:00 Intro/Background 1:43 What Makes Great Organic Marketing 5:08 Defining Selling 16:18 Why You Should Invest in Organic Advertising 20:47 Creating an Organic Strategy 24:24 Formats That Work Well For TikTok 28:26 A Hill to Die On   Follow Savannah:  TikTok: https://www.tiktok.com/@itssavannahjordan?lang=en Instagram: https://www.instagram.com/savannahjordan   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever wondered where the best marketing ideas originate from? Join Daniel as he chats with Shelley Pratt, the driving force behind Infiniti Media's communications, about the essence of leadership, from the power of inquiry to the necessity of having a strong point of view.  Discover why your best ideas might pop up during a run, how data shapes 90% of decisions in marketing, and the delicate dance of intuition and risk in the industry.   Shelley also unveils her golden rules for emerging leaders and the non-negotiables of branding. So whether you're in marketing or just curious, this episode is packed with gems.   0:00 Intro/Background 2:02 Shelley’s Work Routine 5:36 Generating Ideas 9:06 Being in a Leadership Position 11:45 Data vs. Intuition 15:50 Leadership Skills 18:09 Standing Out From the Competition 24:31 A Hill to Die On 28:06 Words of Advice   Follow Shelley:  LinkedIn: https://www.linkedin.com/in/shelley-pratt-4922494/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How does TV advertising differ from digital ads?  In this week’s episode, Daniel chats with Angela Voss, CEO of Marketing Architects, about the intricacies of TV advertising. Angela reveals her best strategies for balancing short-term results with long-term brand building in the television world and explains why short-term thinking and cognitive bias impede marketers from doing their best work. Plus, why should marketers think outside the narrow mindset that television advertising is just a short-term marketing play?  Angela explains how television advertising isn’t just a tactic for a quick audience grab—it’s a viable, long-term strategy when used correctly. Find out how she suggests utilizing television advertising and why the greatest risk in marketing is avoiding risk altogether.    0:00 Intro/Background 4:57 Market and Out-of-Market Consumers 8:53 Understanding Target Audience 16:40 Short-Termism 20:43 Metric Methodologies 22:43 Testing Out TV Ads 29:32 A Hill to Die On 34:38 Why You Should Test Other Channels   Follow Angela:  Website: https://www.marketingarchitects.com LinkedIn: https://www.linkedin.com/in/angelamvoss/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does it mean to be a creative director? Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.  She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.  Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she’s led campaigns for during the course of her storied career.    0:00 Intro/Background 3:09 What Does it Mean to Be a Creative Director 5:05 Making Great Ads 10:08 Thinking About Copy 14:07 Aligning Ads to Landing Pages 19:00 Ads Carly’s Most Proud Of 21:26 Creating a Brief 26:29 A Hill to Die On   Follow Carly: LinkedIn: https://www.linkedin.com/in/carlylieberman/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this solo pod, Daniel reveals his top 7 tips for creating content that absolutely slaps.  Hear his best advice for generating lasting social media content that’s sure to grow your audience, including advice Daniel’s applied to cultivate his own following.  And tune in to discover why he believes you shouldn’t just be focused on creating content, but on engaging directly with your audience.  Want to grow your following? Then you won’t want to miss this episode!   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

In today’s pod, Daniel sits down with the dynamic Alexa Ritacco, CMO of the chic clothing line, Jenni Kayne. With a rock-solid focus on acquisition, retention, and e-commerce, Alexa shares how she cleverly marries the brand and performance world to create content that captures customers and conversions.  Alexa dishes on her journey with Jenni Kayne from its scrappy marketing beginnings to revamping the company into a multi-million dollar business. She emphasizes how lifestyle imagery and product placement play crucial roles in their content strategy, giving customers a glimpse into how Jenni Kayne fits seamlessly into their everyday lives. Eager to maintain cohesion across channels? Alexa's got you covered! She's also divulging the secret sauce to balancing immersive in-store experiences with e-commerce's digital nature and sheds some light on how to pick the right influencers and determine which third-party attribution systems might not be the best fit.   0:00 Intro/Background 2:53 Creating Content That Converts 6:19 Concepting 12:00 Changing Content with Scale 15:35 What Makes Great Content 19:24 Maintaining Cohesion 22:30 Working with Influencers 25:48 A Hill to Die On 28:45 Follow Us   Check Out Jenni Kayne:  https://www.jennikayne.com   Follow Alexa:  LinkedIn: https://www.linkedin.com/in/alexaritacco Instagram: https://www.instagram.com/alexaritacco   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever wonder how your favorite reality TV stars make a living off of that influencer lifestyle?  Repping reality show contestants from shows like The Bachelor, MTV’s The Challenge, and Love is Blind, Courtney Bagby, CEO and founder of Little Red Management, drops by the studio to explain the strategy behind brand and reality TV partnerships.   She and Daniel break down the intersection between social media and celebrity and discuss how reality show contestants keep their engagement alive over time.  Courtney also explains why reality TV influencers must become a brand themselves in order to attract brand partnerships and why video content is vitally important to any influencer. Plus, find out what marketing hill she and Daniel both would die on.   0:00 Intro/Background 1:49 How Reality TV Partnerships Work 3:50 Keeping Influence Alive 7:50 Aligning Content to Brands 18:00 Brand Platforms 22:00 Sample Campaigns 26:15 A Hill to Die On 30:25 Follow Us   Follow Courtney:  Website: https://www.courtneybagby.com Instagram: https://www.instagram.com/littleredmgmt/?hl=en     Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Daniel’s back for another solo pod, and this time he’s revealing the top 15 things he wishes he knew before embarking on his marketing career.  If you’re an aspiring marketer or just beginning your marketing career, you won’t want to miss this ep.  Daniel’s unpacking his greatest insights over the course of his career, including tips like why you should invest in studying behavioral psychology, how to enlist the help of a mentor, effective ways to network, and much, much more—so that you can make the most out of your marketing career today!   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

How do you grow a brand? And what should you be concerned about during various stages of company growth?  John Coyle, podcast host of “Modern Commerce,” talks to Daniel about the ins and outs of growing a media company and what considerations you should be taking into account as your brand scales. Then, later they chat about the pros and cons of creating unsponsored content and explain why growing a podcast audience is so challenging.  And, prepare to have your minds blown with the marketing hill that John would die on. It’s either a brilliant answer or a skilled attempt at cheating the system— you be the judge! 0:00 Intro/Background 5:17 What Brands Should Be Doing 13:55 When to Grow Your Brand 23:16 Unsponsored Content 30:00 Growing a Media Property 34:10 Organic Growth 39:30 Short Form Content 45:15 A Hill to Die On Follow John:  Newsletter: https://www.thedivenewsletter.com Podcast: Modern Commerce LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this week’s solo pod, Daniel’s tackling this month’s rollout of Mark Zuckerberg’s Threads app— and why you should (or should not) be— Threading? Sewing? Tweeting Xeeting?— on the app.  Tune in to find out whether or not Daniel thinks Threads is a risk worth taking and why, whatever you choose to do, you should never lose focus on your current social media channel. Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s the best way to organically grow your brand using platforms like LinkedIn and Twitter? Neal O’Grady, Co-Founder of Demand Curve and Bell Curve, chats with Daniel about his personal experience growing brands across LinkedIn and Twitter and explains the ways that different stages of growth can create new obstacles and challenges to scaling an audience.  He and Daniel also unravel the secrets of the LinkedIn vs. Twitter algorithm and explain why having a high follower count is one of the best forms of social proof for showing people why they should place their trust in your brand.    0:00 Intro/Background 4:34 From Personal Brand to Multiple Brands 8:30 Leaning into Your Personal Brand 11:55 Tips to Founders 14:15 How to Start Growing Your Brand 25:10 Getting Your Name Out There 35:12 A Hill to Die On 41:25 Follow Us   Check Out Bell Curve:  https://www.bellcurve.com https://www.demandcurve.com   Follow Neal:  LinkedIn: https://www.linkedin.com/in/nealogrady/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Having worked for businesses like Shopify, Quickbooks, LinkedIn, Vimeo, Twitch, and GoDaddy, Tommy Walker knows a thing or two about content marketing.  He sits down with Daniel to discuss the top three principles of marketing he considers paramount to any great content, including the value of a great value proposition, how content is a form of social currency, and why Slack is where decisions are made.  Find out what you can do with your marketing plan once technology gets out of the way and how you can better differentiate your brand against other software companies with the same features.   0:00 Intro/Background 2:39 The Three Axioms of Content Marketing 20:29 How to Think About Content Marketing 25:00 Mid Funnel Advertising 30:30 Lead Generation 34:30 A Premise in Action 37:18 A Hill to Die On   Follow Tommy:  YouTube: https://www.youtube.com/@thecontentstudioofficial Website: https://www.thecontentstudio.com     Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

From Ice Spice and Nicki Minaj’s Barbie Girl cover to Camilla Cabello, Gywyneth Paltrow, and just about everywhere you look on TikTok, Olipop is one of the largest-growing beverage brands in the nation.  Steven Vigilante, the Head of Growth & Talent for Olipop, is here to explain exactly how the brand managed to do it. From 8 to 20,000 stores within a six-month time period, find out how Olipop is harnessing the power of multiple channels, including organic social, celebrity influencers, and in-store marketing, to become the next big challenger to brands like Coke and Pepsi.  And don’t miss out on hearing the one marketing hill Steven swears he would die on.    0:00 Intro/Background 4:30 Marketing at Olipop 9:10 Inspiration from Big Soda 11:48 Utilizing TikTok 14:40 Advice for TikTok Marketing 18:20 Omnichannel Marketing 24:33 In-Store Marketing 28:40 A Hill to Die On 31:23 Follow Us   www.olipop.com   Follow Steven:  LinkedIn: https://www.linkedin.com/in/🥤steven-vigilante-06b64633/ Twitter: https://twitter.com/savigilante   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

How does one of the world’s most influential companies think about marketing?  HubSpot’s CMO, Kipp Bodnar, is in the studio to unpack all of the lessons he’s learned in marketing. He’s talking to Daniel about why you should always create content that prioritizes helping and entertaining your audience above all else, why podcasting remains one of the hardest channels to grow an audience in, and how HubSpot thinks about hiring content creators.  Plus, Kipp also divulges how he thinks about the media funnel and explains why distribution is everything.   0:00 Intro/Background 1:30 Creating Great Media 4:20 Considering Creators 9:46 Podcasting is Hard 13:30 The Media Funnel Parts 16:35 Qualitative Data Tracking 22:00 HubSpot Marketing 22:20 Words of Advice 25:20 The Hiring Criteria 30:46 A Hill to Die On 33:23 Follow Us Discount code to attend Inbound: TMMINBOUND (15% off discount code on General Admission passes – expires on July 31, 2023) inbound.com/agenda Follow Kipp:  Marketing Against the Grain Podcast Twitter: https://www.twitter.com/Kippbodnar LinkedIn: https://www.linkedin.com/in/kippbodnar   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Which product makes you more likely to buy it? A bag of chips that says, “90% Fat-Free” or a bag of chips that says, “Made With 10% Fat”? Sure, the answer seems like it’s obviously the first option, but can you explain the reasons why?  Melina Palmer can, and as a behavioral economist, she’s here to explain why we buy the things we buy in this episode from the archives. As the podcast host of “The Brainy Business; Understanding the Psychology of Why People Buy,” Melina discusses the ways science can be used to unlock the consumer decision-making process and unleash the key to your business’ success. She and Daniel talk about how behavioral science utilizes economics, psychology, and neuroscience to reveal the secrets behind the subconscious decisions we make on an everyday basis.    Follow Melina:  Website: https://www.thebrainybusiness.com Podcast: https://thebrainybusiness.com/why-behavioral-economics/#   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this solo episode, Daniel’s taking the time to hash out his best advice for marketing, and this time he’s explaining the best ways to think about producing content.  Why should you think of content as a product? And why is it important to invest in the content you produce?  For that and more advice, tune in.   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Hustling since she was 15 and obsessed with pop culture from a young age, Charlotte Mair knew she wanted to create cool shit and tell great stories. So she built her own agency, The Fitting Room, that harnessed the power of subculture and creativity to drive brand loyalty.   Her personal motto? Create hype, demand, and legacy.  Charlotte opens up to Daniel about her unique take on marketing, including why she believes that hip-hop shapes everything and why understanding sub-communities is crucial to building brand strategy.  Plus, hear why she thinks taking risks is vital to great marketing (*spoiler alert* because perfect is really, really boring). 0:00 Intro/Background 3:35 Approach to Marketing 6:30 Launching a Brand 11:10 What Good Looks Like 16:20 Taking Risks 22:17 Favorite Past Campaigns 30:41 A Hill to Die On 32:55 Follow Us   Follow Charlotte:  Website: https://tfr.agency LinkedIn: https://www.linkedin.com/in/charlotte-mair/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Call us biased, but this might just be our favorite episode of Marketing Millenials ever. And it’s not just because this one’s with Daniel’s wife, Ari Murray.  It’s because Ari’s a growth marketing mastermind for Sharma Brands, who’s helped manage e-commerce for celebrity brands like Kourtney Kardashian’s Poosh and Halsey’s Aboutface Beauty. And she’s got a lot of great advice about how to run a successful D2C e-commerce brand.   Ari talks about the ins and outs of performance marketing, why channel diversification is important, and how to leverage a legacy audience. And you didn’t think she’d really leave without spilling the tea and how she and Daniel met, did you?    Follow Ari: Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294 LinkedIn: linkedin.com/in/arimurray   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What are the biggest challenges marketers face, and how can they better align with sales to improve their outcomes?  Vin Matano, Senior Account Executive at Demandbase, chats with Daniel about all things sales. Find out his four-part cold e-mail strategy to increase pipeline, what he identifies as marketing’s biggest pain points, and the best tactics you can use today to approach sellers.  Plus, why does Vin think of sales as a copy-and-paste business? And what’s the one marketing hill he would die on?    0:00 Intro/Background 5:01 Cold vs. Warm Emailing 8:00 Cold Email Process 12:23 Using Marketing as a Salesperson 16:30 Marketing Pain Points 20:10 Defining ABM 26:30 Building Marketing Relationships 31:25 A Hill to Die On   Follow Vin:  LinkedIn: https://www.linkedin.com/in/vinmatano/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Should you be concerned if your content doesn’t appeal to everyone?   According to BarBend’s Head of Brand, David Tao, you should embrace it because it’s actually one of your greatest strengths as a marketer. David and Daniel discuss the ways in which niche content gives you a competitive advantage and how to use it to gain a broader audience.  David also unveils his three biggest tips for scaling a company organically, including optimizing SEO strategy, using good design principles, and being consistent in your work, and explains the one marketing hill he would die on.   0:00 Intro/Background 4:07 Scaling Niche Companies 11:39 Scaling Organically 21:00 Growth Levers for Scaling BarBend 29:14 A Hill to Die On   Learn More About BarBend: https://www.barbend.com https://www.breakingmuscle.com   Follow David: Instagram: https://www.instagram.com/davidthomastao Twitter: https://www.twitter.com/d_tao LinkedIn: https://www.linkedin.com/in/datao/ Email: david@barbend.com   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

95% of companies use buyer personas, but over 77% of those companies never look at them again. But don’t let that fool you into believing they’re useless. Adrienne Barnes, the founder of Best Buyer Persona, is here to unpack the value of user personas in this episode rewind. She’s delving into the reasons why most companies suck at using buyer personas correctly, how to get it right, and why talking to users and stakeholders is vital to your brand’s success.  She and Daniel also discuss the value of proprietary data and why too many marketers are worried about failing to actually start trying. 0:00 Intro/Background 3:50 User Research 8:00 Challenges to Research 10:00 Is User Research Useless? 15:01 A Hill to Die On 17:00 Words of Advice 24:00 Freelancing 28:39 Who Inspires You? Follow Adrienne: LinkedIn: linkedin.com/in/adrienne-barnes-2001 Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What insights could a college dropout turned growth marketer have to give about marketing?   Turns out, quite a lot.  Ryan Boswell drops by the studio to talk to Daniel about the lessons he’s learned when it comes to marketing short-form content for startups on platforms like LinkedIn and TikTok. His overarching theme?  If you want to build an actual connection with a loyal base of customers, then your content has to provide something of value for them— it can’t just be noise or mindless noise. Always strive to create content that adds some type of value which will be enhanced when people eventually convert to your product.  To hear that and more of Ryan’s insights, check out the pod.    0:00 Intro/Background 2:30 Using TikTok to Drive Offline Events 6:24 Short Form Content              17:00 B2B Content Strategy 28:40 Quality vs. Quantity 33:30 A Hill to Die On 37:11 Find Us   Follow Cold Plunge Studios:  https://www.coldplungestudios.com   Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryanjboswell/ Email: ryan@bozxdigital.com   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s the secret sauce to scaling and growing companies?  According to former cop-turned-performance marketer Torii Rowe, it’s all about discipline and knowing just how far you can push and pull in your ad campaigns. Torii’s uncovering his tried-and-true methodology for scaling companies like Upsaint, Manssion, and MVMT, and you can bet that it involves rigorous A/B testing, broad targeting, and high-converting landing pages.  Then, find out why the best testing ads are the ones you least expect— and capturing cold traffic is the key to fueling your company’s growth. If you’re looking to scale, you won’t wanna miss this one.    0:00 Intro/Background 1:45 From Cop to Growth Marketer 3:20 Scaling Businesses 7:00 Great Facebook Ads 10:55 Ad Targeting 13:40 AOV  16:00 High Converting Land Pages 20:32 Predicting What Works 22:50 A Hill to Die On 27:15 Word of Advice   Follow Torii:  Website: https://www.dreamlabsagency.com LinkedIn: https://www.linkedin.com/in/torii-rowe-782a0a161/ Twitter: https://www.twitter.com/toriirowe   Check Out Manssion Jewelry: https://manssion.com   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We’re rewinding the clock on this week’s podcast to replay an interview with business growth and customer experience strategist Jay Baer.  Jay gives his thoughts on why speed and customer experience go hand-in-hand, how you should think about creating content, and the importance of meaningful customer interactions. Jay breaks down his marketing playbook and unveils his personal branding philosophy. Plus— why do so many marketers spend so much time on customer acquisition when they should really be channeling their focus into customer retention? Boy, does Jay have some thoughts on this one!   00:00 Intro/ Background 03:47 The Two Smart Things Jay Baer Did 09:36 Opposite of Logical 18:00 Customers in the Wild 26:27 Tequila/Insta Dissection 31:37 One Thing Jay Baer Would Tell You 34:30 Who to Pay Attention To 35:16 How to Create Great Content Follow Jay: LinkedIn: linkedin.com/in/jaybaer Twitter: twitter.com/jaybaer   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this recorded live event, Daniel and Ari (host of the “Go-To Millions” podcast) interview Yellow Beauty founders Jamil Bhuya and Jaz Fenton about how the lessons they’ve learned in scaling a startup business.   From mixing spices on their kitchen table to fulfill orders for their startup turmeric-based skincare brand to being picked up by major manufacturers like Anthropologie and Urban Outfitters, Jamil and Jaz share how developing a solid e-commerce website, investing in clear and concise copywriting, and utilizing influencer-based advertising helped scale their business to 40,000+ regular customers.  Plus, what’s the one marketing hill Jazz and Jamil would die on?  Tune in to find out!   0:00 Intro 5:24 Expanding Yellow Beauty 7:00 Creating the Website 12:30 Lessons from Shopify 15:00 Entrepreneurship Lessons 28:00 Aligning with Business Partners 39:40 A Hill to Die On 42:36 Find Us   Follow Yellow Beauty: https://www.yellowbeauty.com   Follow Jamil: LinkedIn: https://www.linkedin.com/in/jamilbhuya/ Website: https://www.burgersnfriesforever.com    Follow Jaz: LinkedIn: https://www.linkedin.com/in/jazfenton/ Twitter: https://www.twitter.com/Jazyfent   Follow Ari:  Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

On this week’s pod, Daniel and special guest Jackie Hermes, CEO of Accelity, chat about the difficult aspects of building an audience, generating leads, and investing in paid advertising.  What should a marketing plan look like when you’re dealing with budget cuts? What are the most effective behaviors when it comes to building an audience? And why is it important not to put your marketing eggs all in the same basket?  Then, Jackie and Daniel discuss the more annoying aspects of lead generation, including why bickering over attribution is so common within marketing and how marketers can step outside of that singular and self-destructive mindset and start taking ownership over pipeline generation. 0:00 Intro/Background 3:20 Working with Budget Cuts 6:20 Setting Up a Marketing Plan 10:07 Paid Advertising 22:23 The Role of Marketing 28:50 A Hill to Die On   Follow Jackie:  LinkedIn: https://www.linkedin.com/in/thejackiehermes/ Instagram: https://www.instagram.com/thejackiehermes/ Website: https://accelitymarketing.com/contact/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

How does a self-proclaimed science nerd approach marketing? By using the scientific method, of course! Peter Mahoney, author of “The Next CMO,” sits down to talk with Daniel about his unique and incredibly analytical approach to marketing tactics.  Learn why constant testing is the glue holding a marketer’s success in the balance and why you should always come equipped with a concrete set of goals for your marketing plan, including metrics, targets, and milestones. Then, Peter unveils his top tip for aspiring marketers— and why talking to your finance department should be your top priority.     0:00 Intro/Background 3:51 Testing Your Hypothesis 6:05 Setting Up a Plan 13:43 Understanding Data 19:15 Selling a Marketing Plan 24:10 Justifying Brand Campaigns 31:42 A Hill to Die On 36:11 Where to Find Us   Find Peter:  LinkedIn: https://www.linkedin.com/in/pemahoney/ Podcast: The Next CMO Book: The Next CMO   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Receiving a job offer in the land of 1,000+ job applicants on LinkedIn feels like an impossible feat. So what can you be doing right now to stand out?   Founder and CEO of MSH recruiting software, Oz Rashid, joins the pod to chat with Daniel about the best ways for job candidates to market themselves, including building a personal brand, targeting HR recruiters directly, tailoring your resume to match specific aspects of the job description, and much, much more. Plus, Oz explains why marketing and HR initiatives go hand-in-hand and why investing in talent acquisition is a worthy pursuit.  If you’ve found yourself on the eternal job search struggle bus, this is one episode you can’t afford to miss!   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Dying to understand how to effortlessly increase your sales and conversion rates?  Then this episode’s for you.   Pete Housley, CMO at the intelligence conversion platform, Unbounce, opens up his playbook for capturing leads at all stages of the funnel and retaining them. He and Daniel discuss striking the perfect balance between organic traffic and paid channels, whether or not you should buy your branded keywords, and how to properly employ retargeting tactics.  Plus, find out why Pete’s a diehard stan for multi-channel marketing and why any great marketer needs to start beefing up their data chops, stat.   0:00 Intro/Background 3:12 The Digital Marketing Playbook 6:26 Breaking Down Ad Channels 16:15 Distinguishing Purchasing Intent 20:42 Moving the Point of Conversion 25:03 Retaining Customers 30:34 A Hill to Die On 32:56 Words of Advice   Follow Pete:  LinkedIn: https://www.linkedin.com/in/peter-housley-a3653012/ Unbounce: http://unbounce.com/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Let’s be real— a lot has changed in marketing over the past five years, especially with the advent of platforms like TikTok and Instagram Reels. Yoann Pavy’s here to unpack all the ways to utilize those changes to fuel your organic growth.  As the CMO of the fintech app Nude, and the former Head of Social and Growth to major UK brands Deliveroo and Depop, Yoann loves how the internet drives culture and has directly managed several eight-figure marketing accounts over the past decade.  He and Daniel discuss the shift in advertising to authenticity, what kind of content creators make the best business partners, and why listening to your customers’ feedback is the key to a winning strategy.    0:00 Intro/Background 3:24 Paid Advertising Landscape 14:55 Using Creators 18:48 Finding the Right Creators 24:25 A Hill to Die On 28:06 Words of Advice   Follow Yoann: LinkedIn: https://www.linkedin.com/in/yoannpavy/?originalSubdomain=uk Twitter: https://twitter.com/yoannpavy   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How does a strategic marketing advisor think about building a social media audience?   Blake Emal stops by the studio to chat with Daniel about the lessons he’s learned from faking it until he actually made it in the world of SEO marketing.  From his early career accidentally stumbling into the world of SEO to becoming the CMO of Copy AI, Blake’s dispensing his playbook on navigating audience growth using various social media platforms.  Tune in as Blake discloses his hottest tips for building a following, including the importance of quantity over quality, adapting quickly to technological change, and the differences between building a brand vs. a personal account.   0:00 Intro/Background 1:52 Building an Audience 8:28 Brand vs. Personal Accounts 10:51 Creating Account Content 14:12 Future Growth 17:56 A Hill to Die On 23:30 Words of Advice   Follow Blake:  Twitter: https://www.twitter.com/heyblake LinkedIn: https://www.linkedin.com/in/uxblake/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

In this solo pod, Daniel’s sharing his top five best tips for first-time creators and how to produce content that’s sure to gain followers.  Is it better to create a few curated high-quality pieces of content or to generate content more consistently? Should you hedge your bets by posting on multiple social media platforms, or is it better to focus on just one?  For the answers to these questions and more grade-A tips, take a listen!   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s the best way to build your email list without the help of paid advertising?  Like any good Christopher Nolan plot twist, Chenell Basilio, writer of the “Growth in Reverse” newsletter, thinks moving backward through time is the most effective strategy to grow your audience.  She sits down to chat with Daniel about the art of reverse engineering, her top takeaways for organically growing a newsletter audience, and why you really need to stop planning and just start doing when it comes to marketing.  0:00 Intro/Background 2:15 Tactics for Growing an Audience 7:22 Things Top Creators are Doing 16:40 Podcast Promotion 20:40 Things I’ve Learned 22:56 Paid Advertising Lessons 28:56 A Hill to Die On 29:07 Find Us    Follow Chenell:  Website and Newsletter: https://www.growthinreverse.com LinkedIn: https://www.linkedin.com/in/chenellco/ Twitter: https://www.twitter.com/Chenellco   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

On today’s pod, Daniel’s chatting with SEO specialist, Barrett O’Neill about everything SEO-related.  What are the biggest things you can do to boost your page’s SEO ranking today? How will SEO change with the rapid development of AI technology? And what’s the best way to grow your audience?  Barrett’s dishing his hottest tips for staying ahead of the game to produce quality content that will boost your SEO strategy and grow your audience organically. Plus, stay tuned to find out why paid ads are vastly overrated.    0:00 Intro/Background 1:20 Is SEO Dead?  2:50 SEO Tactics 5:51 Staying Ahead of the Curve 9:21 Generating Exceptional Content 17:00 Creating SEO Content 20:03 Becoming an Entrepreneur 22:07 Growing an Audience 24:38 A Hill to Die On 27:14 Contact Us   Follow Barrett:  Twitter: https://twitter.com/barrettjoneill/ LinkedIn: https://www.linkedin.com/in/barrettoneill/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How did diamonds become a girl’s best friend?  In this special segment, Daniel’s flying solo to take an in-depth look at some of advertising’s greatest wins, and this week, he’s revealing how DeBeers turned a fledgling mining company into a diamond empire.  Find out how DeBeers utilized clever copywriting and influencer seeding to revolutionize the world of advertising in the mid-19th century and what lessons we can learn from this remarkable campaign.    Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Is AI a marketer’s best friend or worst foe?  Well, according to Kasim Aslam, owner of the number one ranked Google ads agency, Solutions 8, it’s maybe a little bit of both?  Kasim and Daniel talk about all things AI— how it poses a threat to marketing job security, how it will affect the state of SEO as we currently know it, and what can be done to ensure marketers adapt to AI trends in order to improve efficiency rates.  Then, find out what marketing hill Kasim would die on and why you should go ahead girl, go 'head niche down.    0:00 Intro/Background 1:18 AI for Search 6:37 AI & Job Security 14:11 AI & Ads 19:17 AI & Supply Chain Efficiency 22:27 The State of SEO 29:15 A Hill to Die On 33:08 Words of Advice   Follow Solutions 8:  Website: https://sol8.com YouTube: https://www.youtube.com/user/solutionseight   Follow Kasim: Email: googleads@sol8.com Twitter: https://www.twitter.com/casamuslim LinkedIn: https://www.linkedin.com/in/kasimaslam/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Hello there. Looking for a meme that hits the right spot? Daniel’s taking a solo spin for this week’s pod to cover the basics of creating a viral meme. Should you capitalize on what’s trending? And how do you increase engagement with a meme?  Tune in for that and more! Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How does the man who scaled Gym Shark from 1 million to 20 million followers think about marketing?   Elfried Samba is in the studio to share his views with Daniel on building an audience through genuine brand diversity and to reflect on the ultimate goals of marketing in today’s increasing economy of homogeneity.  He shares the liberating effects of embracing imperfection in advertising and how it makes companies a little more human.  Plus, find out his thoughts on building brand trust and what characteristic brands who consistently deliver share in common. 0:00 Intro/Scaling Gym Shark 3:40 Cultural Evolution 13:31 Homogeneity in Advertising 17:50 The Goal of Marketing 21:56 The Nuances of Marketing 25:11 The Role of AI  29:04 Why Trust is Vital 36:04 Customers are Your Best Ambassadors 40:18 A Hill to Die On Follow Elfried:  LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We’re rehashing this oldie cause it’s a goodie. Quit using so many words. Morgan J Ingram is a marketer at the top of his B2B game, and he’s opening up his email playbook. Having trouble understanding why your email is converting? Then this is one you won’t wanna skip.   Join Daniel Murray and Morgan for this AirMeet virtual event, where Morgan unpacks the secrets to email success – less stuff, no fluff. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Morgan: LinkedIn: linkedin.com/in/morganjingram Twitter: https://twitter.com/morganjingram Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Today we’re rewinding the clock and diving back into this fantastic chat with Workweek CEO Adam Ryan as he unveils his secrets to unlocking the creator economy. Adam shares his journey from leaving his job as the President of the Hustle to build a media company within a business at Workweek and spilling the deets on the intriguing dynamics between media and content marketing.  Then, Adam drops some hard truths to Daniel on why you should always keep your media budget separate from your marketing budget.  You won’t want to miss this episode that will revolutionize the way you approach marketing. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Adam: https://wwww.workweek.com LinkedIn: linkedin.com/in/adamtryan Twitter: twitter.com/AdamRy_n Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Why should businesses forget the funnel? And is the funnel really just an oversimplification of what drives revenue?  Claire Sullentrop, author of “Forget the Funnel,” certainly thinks so, and she’s here to discuss the reasons why businesses need to focus on the larger, qualitative data driving customer growth. She and Daniel chat about the importance of identifying and mapping out the ideal customer journey, the right questions to ask when conducting customer research, and how to operationalize customer motivation.  0:00 Intro 1:40 Forget the Funnel 6:55 Mapping the Ideal Customer 9:17 Adopting Customer-Led Growth 17:36 Customer Retention 22:05 Improving Conversion Rates 25:28 A Hill to Die On 27:34 Contact Us   www.forgetthefunnel.com   Follow Claire:  LinkedIn: https://www.linkedin.com/in/clairesuellentrop/   Follow Daniel:  Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this previously recorded podcast, we’re taking a look back at this insightful interview with Chief Social Officer at Mekanism, Brendan Gahan. Having worked in the creator/influencer space for years, Brendan divulges his playbook for the best high-impact marketing tactics. He and Daniel chat about evolving a great connection between a brand and its influencers, along with the best ways to move creators through the marketing funnel.  Plus, find out why great relationships are at the heart of everything Brendan does. And if you LOVE The Marketing Millennials, drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Brendan: LinkedIn: linkedin.com/in/brendangahan Twitter: https://twitter.com/brendangahan Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 01:42 The Pitch That Broke The Internet 06:06 How to Treat a Brand Partnership 12:00 Activating Your Brand 16:03 Starting With a Blank Slate 17:07 The Marketing Hill I Would Die On 19:23 Landing Page Power 23:04 Building on Rented Land 27:13 Follow The Smart People 28:45 Remember Relationships

We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need.   With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing.   She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level.   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.   Follow Alexandria: LinkedIn: linkedin.com/in/snow-from-marketing Keep up to date with the latest news from The Marketing Millennials: Follow Daniel: Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:43 Not The School For Marketers 02:53 How I Think About Product Marketing 05:58 The First 30 Days 09:10 Product Marketing: Bridging The Gap 10:27 The Identity Of A Product Marketer 12:36 Don’t Wait To Hit The Go Button 17:17 The Marketing Hill I Would Die On 19:48 Choosing The Right Words 22:45 The Importance of Personal Brand  

In this special crossover episode, Jackie Hermes, with “The Art of Entrepreneurship” podcast, sits down to interview Daniel about growing an audience organically on various social media platforms.    Daniel explains why it’s important to go all in on one platform before expanding to other social media outlets, why the best content producers are also content consumers, and why memes are the language of the internet.    Follow the Art of Entrepreneurship Podcast:  https://podcasts.apple.com/us/podcast/the-art-of-entrepreneurship/id1585828105 Follow Jackie:  LinkedIn: https://www.linkedin.com/in/thejackiehermes/ Instagram: https://www.instagram.com/thejackiehermes/   Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials  

As the founder of Sales Team Builder LLC., Leslie Venetz spends her time helping commercial teams build repeatable processes and winning playbooks that produce revenue.   She chats with Daniel about the things that encourage marketing success, like ensuring consistency in messaging, reassuring prospects that sales and marketing have their best interests at heart, and avoiding overly flowery language in sales copy.    Plus, if you aren’t using cold-calling as a channel, find out why Leslie thinks you may not have what it takes to win in a sales environment.    And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.   0:00 Background 1:49 Embracing a Sales-Led Approach 3:18 Outbound vs. Inbound Sales 13:57 Marketing Success 19:30 Improving Efficiency 32:50 A Hill to Die On   Follow Leslie:   LinkedIn: https://www.linkedin.com/in/leslievenetz/   Follow Daniel:   Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

What does a firm believer in branding and social usefulness think about enhancing the customer experience?    In this episode, John Sills, author of the “Human Experience,” chats with Daniel about using unpredictable moments to enhance the customer journey and how brand loyalty isn’t based on pure emotion but rather on brand usefulness.    John breaks down his insights into the increasing levels of customer dissatisfaction despite growing technological advancements and how the best antidote is spending time engaging in customer feedback surveys.    Plus, how can empathy training programs in businesses increase the customer experience? Tune in to find out!   0:00 Intro 3:38 Customer Loyalty 9:18 Creating a Great Customer Experience 11:36 Being Authentic 13:52 Unpredictability in CX 17:30 Customer Feedback 23:26 Observing Customer Behavior 27:41 Brand Loyalty 29:54 Words of Advice   Follow John:   LinkedIn: https://www.linkedin.com/in/john-sills/   Follow Daniel:   Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to. As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week. Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.  Visit northbeam.io to request a demo now.  Follow Devin: LinkedIn: linkedin.com/in/devinreed Twitter: https://twitter.com/TheReederCo Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 05:19 Balance Planning With Action 10:23 Mind Share Before Market Share 14:36 Planning Starts With The CEO 17:25 Funnels VS Buckets 18:41 Spheres of Influence 22:46 Not Settling 29:08 Life’s Too Short 37:58 When Media Companies Aren’t Media Companies 47:07 The Wrong Expectation

How did Thomas Shields go from writing a small pickleball newsletter with nothing more than a MailChimp account, a “shitty” website, and a few Facebook subscribers to creating a comprehensive sports channel where 50% of its partners are inbound advertisers?    By getting scrappy.   Thomas talks with Daniel about the importance of just getting out there and doing it rather than worrying about your brand’s initial traction, how to grow a newsletter audience, and why content volume is more critical to your success than anything else.  And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.   0:00 Intro 3:02 Getting Into Newsletters 4:35 Growing an Audience 10:38 Monetizing 12:07 Cold Calling Brands 13:06 Creating Content  17:02 Recycling Content 19:09 Packaging Sponsorship 21:17 A Hill to Die On 28:30 Predicting What Posts Well   Follow Thomas: Twitter: https://twitter.com/readmynewslettr   Follow The Dink Pickleball:  Twitter: https://twitter.com/Pickleball Instagram: https://www.instagram.com/thedinkpb/ Website: https://www.thedinkpickleball.com   Follow Daniel on Twitter https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Content is king. That’s why we’re hitting the rewind button on an interview with Growth Ghost copywriter Dakota Robertson.    Find out how Dakota helps other eager entrepreneurs and influencers increase their social media presence by creating more meaningful content.   Plus, hear what tips he has to share for all of the aspiring writers out there, including why simplicity is the market hill he’d die on and why you’re better off saying nothing at all if you don’t have anything interesting to say.    And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.   Follow Dakota: LinkedIn: linkedin.com/in/dakota-robertson-a00bba133 Keep up to date with the latest news from The Marketing Millennials: Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials      

Want to start generating meaningful pipeline? Then quit meeting the expectations of your clients and start exceeding them.   Alex Olley, the co-founder of Reachdesk, needed a way to cut through the noise of mindless demand generation, so he started sending custom swag to C-Suite executives. While others initially mocked his idea, that laughter turned into shock at the 30% increase in response rates.    He chats with Daniel about creating moments that matter with clients and how to turn potential customers into stark, raving, mad fans of your product. Then, he and Daniel discuss the best ways to remove friction in the buying process and explain why A/B testing is a marketer’s best friend.    0:00 Intro 4:05 Moments That Matter 9:45 Account-Based Marketing 13:25 Removing Friction 24:04 A Hill to Die On 24:48 Getting on the Same Page 27:40 Test It 30:11 Words of Advice  33:12 Contact Us   Follow Alex: LinkedIn: https://www.linkedin.com/in/alexolley/ https://reachdesk.com   Follow Daniel on Twitter https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How does a social media strategist who worked for top brands like Whataburger, Crayola, and Twitter think about overcoming some of today’s biggest challenges facing social media advertising?   This week, Dani Trevino chats with Daniel about the transition from macro-influencers to micro-influencers, why finding people who genuinely love your product is the best way to promote brand loyalty, and how to determine if you should bother hopping on the latest social media trend or not.    Then, stay tuned to find out why case studies and hands-on internships are the best way to learn whether agency or in-house life is right for you.   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Danielle: Twitter: https://www.twitter.com/d_trev   Follow Daniel on Twitter https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com 0:00 Intro 3:40 Working for Major Brands 5:20 Biggest Changes in Social Media 8:37 Starting a New Role 10:29 Coolest Brand Strategies 16:13 When to Hop on the Trend Bandwagon 18:21 Short-Form Content  27:05 A Hill to Die On 33:38 Words of Advice 35:54 Find Us on Social  

We’re sitting down for a fireside chat with Mike Wolber, CRO at Rent Dynamics and host of the “Modern Multifamily” podcast.    He and Daniel talk about picking your battles wisely, surrounding yourself with a variety of different mentors, and short-form vs. long-form content.    Plus, find out why Mike has the need for speed when it comes to marketing.    Follow Mike:  LinkedIn: https://www.linkedin.com/in/mikewolber/ Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543   Follow Daniel:  Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts.    To find out more, visit: www.workweek.com

Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you!   Mike Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorship are the best ways to advance to that C-level job you’ve always dreamed of.   He and Daniel also chat about the importance of aligning marketing and sales goals and whether success should be defined by a number or a gut feeling.    Plus, learn why speed is a marketer’s best friend and why Mike takes joy in knowing that everyone is really just making things up as they go along. Keep up to date with the latest news from The Marketing Millennials:   Follow Mike:  LinkedIn: https://www.linkedin.com/in/mikewolber/ Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543   Follow Daniel:  Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts.  To find out more, visit: www.workweek.com 0:00 Intro 1:56 Marketing and Revenue 3:08 Influence of Sales on Marketing 6:08 Team Structure and Alignment 10:08 Go-to-Market Goals 13:34 Making the Jump to a CRO 19:35 Scaling with Technology 24:24 A Marketing Hill to Die On 28:46 Words of Advice 31:17 Contact Us

How much time do creatives actually spend creating?   Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives.   She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured.    Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out!   0:00 Intro 2:08 Lessons from Computer Science 3:10 Scaling a team 5:45 Alignment is Key in Marketing 12:00 Do You Tie Outcome Results to a Creative Team? 14:03 Design Ops 22:08 A Marketing Hill to Die On 25:40 Words of Advice 29:44 Contact Us   Follow Amrita:   LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca   Keep up to date with the latest news from The Marketing Millennials:   Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing   Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

We’re taking a dip into the archives and rehashing why e-commerce wiz kid, Connor Gross, knows a thing or two about marketing. Having helped scale numerous eCommerce brands, you can find him finding personal fulfillment in building his podcast empire.    Connor sits down with Daniel to discuss why great marketing requires patience and how short-term conversion strategies lead to long-term marketing failures.    Plus, hear why every aspiring marketer should start a side hustle first, why it’s crucial to view marketing from a holistic perspective instead of putting it in a silo, and why hopeful entrepreneurs should tune into Connor’s podcast “The Next Generation” for some A+ marketing advice.   Follow Connor: LinkedIn: linkedin.com/in/connor-gross-104360109 Twitter: twitter.com/c_gro Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 00:00 Intro 05:15 The Why Behind The Buy 06:46 Believe The Good Deals Are Out There 10:59 Recommendations Before Ad Spend 13:24 Thinking In Increments 14:50 Don’t Stop Showing Up 18:23 Money Isn’t The Only Metric For Success 20:43 Building Sustainability Through Great Content 24:28 Let’s Row In The Same Direction 30:53 Just Get Good At Marketing  

This week’s fireside chat is with Tara Robertson, head of the Demand Gen department at the meeting lifestyle automation platform, Chili Piper.    Hear about the best advice she has for fellow marketers, her favorite marketing tactic at the moment, and more in this quick-fire question-and-answer session.   Follow Tara:   LinkedIn: https://www.linkedin.com/in/taraarobertson/   Keep up to date with the latest news from The Marketing Millennials:.   Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing   Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Why should you be creating content for the right reasons?   Co-founder of Crowd Surf and named one of Forbes’ “30 Under 30,” Cassie Petrey is in the studio today, chatting about her experience providing specialized marketing services to stars like the Backstreet Boys, Britney Spears, Camila Cabello, and more.    Cassie discusses how authenticity and staying true to a creator’s vision are the key to successful content creation. She and Daniel then break down the importance of understanding how and why we consume content, the advantages of short-form vs. long-form content, and why the best influencers should have a mission to help others in some way.    They also dive into how supporting a creator’s authentic self is the best way to ensure they remain true to their vision. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.   Follow Cassie:   Instagram: www.instagram.com/cassiepetrey/ LinkedIn: www.linkedin.com/in/cassiepetrey/   Follow Daniel on Twitter https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Timestamps: ·      0:00 Intro ·      1:36 From local to national music marketing ·      2:21 For the love of the game ·      3:46 Short-form vs. long-form video ·      7:19 How content is discovered ·      8:46 What makes great long-form and short-form videos? ·      12:06 Editing unplanned content  ·      14:10 Influencing for the greater good ·      17:01 Stumbling into social media fame ·      19:55 Staying true to your vision ·      23:54 A hill to die on ·      25:28 The power of social media content ·      27:59 Biggest career wins ·      28:47 Career advice ·      31:35 Contact us

How can you use organic social to fuel your paid advertising?   Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony.   She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.    Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success.   Follow Tara: LinkedIn: https://www.linkedin.com/in/taraarobertson/ Follow Daniel on Twitter https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you convince customers your brand has authority? You get into the specifics. Richard Shotton is the behavioral science expert armed with the tactics you need. Richard is the Founder of Astroten, the company helping brands like Google, Mondelez, BrewDog and Barclays apply behavioral science to solve their challenges. Daniel and Richard discuss how generalizations make customers feel unsure about your brand, why visual language is sticky, and tactical psychological biases you can use today to get your emails read. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Richard: LinkedIn: https://www.linkedin.com/in/richard-shotton/ Twitter: https://twitter.com/rshotton And to buy a copy of Richard's latest book head to Amazon Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

When you understand your customers’ motivations, then you can start using your marketing tactics way more effectively. Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing. She’s also an expert in behavioral science and its intersection with marketing. Daniel and Nancy discuss why you don’t just need to get the right message to the right person - you need to do it in the right way, how the powerful Endowment Effect can influence sales people, and why autonomy bias is a practical tactic all marketers can put to use. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Nancy: LinkedIn: https://www.linkedin.com/in/nancyharhut/ Twitter: https://twitter.com/nharhut Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Daniel is on stage at SXSW compering a panel discussion with some of the best names in the business. Join Daniel, along with Ari Murray, Mark Jung and Anthony Kennada as they discuss what makes a media company, why you need to stay in the front of people’s minds to succeed, and how to get maximum return on your celebrity brand endorsement. Plus the panel takes questions from the audience. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Anthony: LinkedIn: https://www.linkedin.com/in/akennada/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Why does content fail to fly? Find out how the Lavender Marketing team is doing B2B a little differently. Lavender Marketing is the AI email assistant, combining everything you need to easily write emails that get replies. Daniel is joined by four of the impressive marketing team: Will, Jen, Chelsea, and Todd. They get into why you need to show authenticity when addressing customer pain points through content and how to scale content when you’re growing your impact on social media. You’ll also hear the team’s view on creating video content that artfully combines education and entertainment. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Lavender: LinkedIn: https://www.linkedin.com/company/itslavenderduh/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point. Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media & Demand Gen programs. Daniel and Eli dig into the marketing pain points that led to demand efficiency as a topic in its own right. Eli unpacks the metrics he uses to measure success, and the tactical levers you can use to drive demand efficiency in your own business. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Eli: LinkedIn: www.linkedin.com/in/elirubel/ Twitter: https://twitter.com/eli_rubel Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 02:07 The Growth Pain Points 06:21 Identifying Business Touchpoints 11:46 Digging Into The Minutiae 15:38 Giving Your Marketing Team Bandwidth 17:17 The Challenge To Market Leaders 20:41 Daniel’s CMO Theory 24:34 Marketing For The Long Game 29:11 A Hill To Die On 35:43 Curiosity Makes The Best Marketer

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact? Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders. Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing. Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing. Follow Camille: LinkedIn: www.linkedin.com/in/camillehansentrent/ Twitter: https://twitter.com/camilletrent Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 02:07 The Evolving Definition Of Content 07:40 Meeting Your Customer’s REAL Needs 10:59 How To Execute A Great Piece of Content 15:20 A Roadmap With Flexibility  20:15 Two New Ways To Measure Success 28:15 A Marketing Hill To Die On 31:14 Leaving Ego At The Door 31:49 Advice That’s Bigger Than Marketing 33:32 Everybody Is A Beginner At Something

Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari. Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product. Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a written format. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Ari: LinkedIn: www.linkedin.com/in/arimurray/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

And we are LIVE from SXSW! Daniel and guest, Mark P. Jung, explore how creativity is essential for B2B brands. You’ll hear why spending 70% of your time honing 10X ideas is the formula for success, why if you can’t play chess you need to flip the board, and why swipe files are the best source of stored creativity. Plus you’ll hear why Mark believes all marketers should understand and leverage psychology in their campaigns. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Mark: LinkedIn: linkedin.com/in/markpjung/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com WHY CREATIVITY MATTERS IN B2B MARKETING In today’s competitive B2B marketing landscape, creativity is more important than ever before. Creativity helps brands to stand out, capture attention, and engage with their audience in a meaningful way. In this blog post, we’ll explore why creativity matters in B2B marketing and how it can help you to achieve your business goals. Capturing Attention In today’s world, people are constantly bombarded with messages from brands. This makes it harder than ever to capture your audience’s attention. Creativity is essential to cut through the noise and stand out. A creative and attention-grabbing campaign can help you to capture your audience’s attention and create a lasting impression. Differentiation With so many brands competing for attention, it’s important to differentiate yourself from the competition. Creativity can help you to achieve this by giving you a unique edge. A creative campaign can help you to stand out and position your brand as innovative, forward-thinking, and different from the rest. Building Trust Trust is essential in B2B marketing. Your audience needs to trust that your brand can deliver on its promises and provide real value. Creativity can help you to build trust with your audience by demonstrating your brand’s expertise and thought leadership. By creating engaging and informative content, you can show your audience that you understand their needs and are committed to helping them achieve their business goals. Engaging Emotionally B2B marketing often focuses on logic and practicality, but emotions play a crucial role in decision-making. Creativity can help you to engage emotionally with your audience and create a connection. A creative campaign that appeals to your audience’s emotions can help you to build a stronger relationship with your audience and encourage them to take action. Generating Results At the end of the day, B2B marketing is about generating results. Creativity can help you to achieve this by creating campaigns that are more effective at driving engagement, generating leads, and ultimately, converting prospects into customers. A creative campaign that captures attention, differentiates your brand, builds trust, engages emotionally, and delivers real value can help you to achieve your business goals and drive growth. In conclusion, creativity matters in B2B marketing because it helps brands to stand out, differentiate themselves, build trust, engage emotionally, and generate results. By being creative in your approach, you can capture attention, build a strong relationship with your audience, and achieve your business goals. So, don’t be afraid to think outside the box and let your creativity shine in your B2B marketing campaigns.

How do you build a loyal customer base? By giving them the best experience you can through great content. Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars.  In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities. You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Mark: LinkedIn: linkedin.com/in/markkilens Twitter: twitter.com/MarkKilens Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials WHY CONTENT IS AN ESSENTIAL PART OF YOUR MARKETING Content marketing has become an integral part of B2B marketing strategies. It provides businesses with an opportunity to engage and educate their target audience with useful, relevant, and valuable content. But content marketing is not just about driving leads and revenue. It is also about creating a great customer experience that can set your business apart from the competition. In this blog post, we’ll explore how content builds a great customer experience in B2B marketing. Understanding Your Audience Content marketing allows you to understand your audience better. By creating content that resonates with your target audience, you can gain valuable insights into their needs, preferences, and pain points. This knowledge can help you to tailor your messaging and customer experience to meet their specific needs and create a better overall experience. Providing Value Content marketing provides businesses with an opportunity to provide value to their audience. By creating useful and informative content, you can help your target audience solve their problems, answer their questions, and improve their business processes. Providing value in this way can help you to build trust and credibility with your audience, leading to a better overall customer experience. Building Relationships Content marketing can help you to build relationships with your audience. By creating content that is engaging, informative, and personalized, you can create a connection with your audience that goes beyond traditional marketing tactics. This connection can help you to build long-term relationships with your customers, leading to a better overall customer experience. Enhancing Engagement Content marketing can enhance engagement with your brand. By creating content that is visually appealing, interactive, and easy to consume, you can capture your audience’s attention and keep them engaged. This increased engagement can lead to a better overall customer experience, as customers feel more connected and invested in your brand. Supporting Sales Content marketing can support your sales efforts by providing your sales team with the information they need to close deals. By creating content that educates your audience about your products or services, you can help your sales team to be more effective and efficient in their sales efforts. This can lead to a better overall customer experience, as customers feel more informed and confident in their purchasing decisions.

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business?  Find out what KT McBratney knows in this episode from the archives. KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success. Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow KT: LinkedIn: linkedin.com/in/ktmcbratney Twitter: twitter.com/k_to_the_t Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 00:00 Intro 02:08 The Spider Web of Organic Growth 16:27 How Marketing Has Been Democratized 19:42 The Need to Talk With People, Not At Them 20:10 Why It’s Time to Break Out of Our Boxes 22:17 Sometimes You’ve Just Gotta Work Harder 24:40 Personal Brand Authenticity 31:15 Take a Look At TikTok 33:15 Why Can’t We All Just Get Along? 41:48 If I Can Tell You One Thing

When you treat your customer like the star of the show, it doesn’t feel like marketing. Meet Chantelle, one of the best in the business. This is one from the archives. Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Chantelle: LinkedIn: linkedin.com/in/chantellemarcelle Twitter: twitter.com/ccmarce_writes Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

This episode from the archives is gold. Anthony has years of experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics.  He is currently the Associate Director of Social Media at OrangeTheory and formally headed up  Brand Strategy & Marketing Partnerships at CEG, plus social media at Bodybuilding.com and Spartan Race. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Anthony: LinkedIn: https://www.linkedin.com/in/anthonyyepez/ Twitter: https://twitter.com/AnthonyYepez Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO CREATE AN EFFECTIVE SOCIAL MEDIA MARKETING STRATEGY Social media has become an integral part of modern marketing strategies. An effective social media marketing strategy can help businesses reach a wider audience, engage with their customers, and build their brand. In this blog post, we’ll explore the key steps to create an effective social media marketing strategy. Define Your Goals and Objectives The first step in creating an effective social media marketing strategy is to define your goals and objectives. What do you want to achieve through your social media marketing efforts? Do you want to increase brand awareness, drive traffic to your website, generate leads, or boost sales? Defining your goals and objectives will help you to create a focused and effective social media marketing strategy. Choose the Right Social Media Platforms Once you have defined your goals and objectives, the next step is to choose the right social media platforms for your business. There are many social media platforms to choose from, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Consider the preferences of your target audience and the nature of your business when deciding which platforms to use. Build Your Community Building a community of followers on social media is essential to the success of your social media marketing strategy. Engage with your followers by responding to comments and messages, and by sharing content that is relevant and valuable to them. Use hashtags and social media ads to increase your visibility and reach a wider audience. 4. Measure Your Performance Measuring the performance of your social media marketing efforts is important to ensure that you are achieving your goals and objectives. Use analytics tools provided by social media platforms, or third-party analytics tools like Google Analytics, to track your performance. Monitor your follower growth, engagement rates, click-through rates, and other metrics to optimize your strategy and achieve better results. In conclusion, creating an effective social media marketing strategy requires careful planning and execution. By defining your goals and objectives, choosing the right social media platforms, developing a content strategy, building your community, and measuring your performance, you can create a successful social media marketing campaign that drives results.

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives. As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator. Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game. You’ll also hear Tracey’s spicy take on why content marketing is chaos. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Tracey: LinkedIn: linkedin.com/in/traceyrwallace Twitter: twitter.com/TraceWall Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 00:00 Intro 00:57 Vogue Ambition 03:36 All The Latest Cat News 07:53 The Goal Is 100% 10:47 The Importance of Building In Time 11:47 Design is Hard 14:25 People Don’t Read Long Form Content 17:18 The Content Repository 23:48 Why Content Marketing is Chaos 29:10 Not Healthy to Die On a Moving Marketing Hill

Why should all marketers know about sales? Dale Dupree, the original sales rebel, answers this question and more. Dale is the Founder CSO of The Sales Rebellion, offering creative sales training for individuals and companies. Daniel and Dale get into conversation on why the art of sales is the key to success, how sales and marketing can work together to create great customer experiences, and why non-traditional mediums can drive customer curiosity. You’ll also hear Dale’s take on why money is a byproduct of good service and why he’ll always be fighting mediocrity. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Dale: LinkedIn: https://www.linkedin.com/in/copierwarrior/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Some people are just born to be marketers. Meet Aazar Shad, the guy who stepped away from management to do more of what loves. And Aazar loves marketing, specifically paid advertising. He is a Paid Social Growth consultant and creator of the Paid Growth Marketing Newsletter and podcast. Daniel and Aazar explore the two critical stages of messaging, why you need humility as a marketer, and why without user research you simply don’t have a marketable product. You’ll also head Aazar’s take on why great marketing, always starts with great positioning and why you should always have a side hustle. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Aazar: LinkedIn: https://www.linkedin.com/in/aazarshad/ Twitter: https://twitter.com/Aazarshad Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO IMPLEMENT MESSAGE-MARKET FIT In today’s competitive business world, it is not enough to simply have a product or service that meets a market need. Your messaging must also be tailored to resonate with your target audience. In this blog post, we will discuss how to implement message-market fit for your marketing strategy. Understand Your Target Market The first step in implementing message-market fit is to understand your target market. Who are your customers? What are their needs, challenges, and goals? What motivates them to make purchasing decisions? Understanding your target market allows you to create messaging that speaks directly to their pain points and desires. Develop a Clear Value Proposition Once you understand your target market, you can develop a clear value proposition that communicates the benefits of your product or service. Your value proposition should be clear, concise, and focused on the customer. It should answer the question, “Why should I buy from you?” in a way that resonates with your target audience. Test and Refine Your Messaging Next, it is important to test and refine your messaging to ensure it resonates with your target market. This can be done through customer surveys, focus groups, or A/B testing of different messaging on your website or marketing materials. By collecting feedback and analyzing data, you can refine your messaging to ensure it is tailored to your target market. Align Messaging Across All Channels To ensure message-market fit, it is important to align your messaging across all channels, including your website, social media, email marketing, and advertising. Consistency in messaging helps to build trust with your target audience and reinforces your value proposition. Continuously Monitor and Adjust Your Messaging Finally, it is important to continuously monitor and adjust your messaging to ensure it remains relevant and resonates with your target audience. Stay up-to-date with industry trends and changes in your target market to ensure your messaging remains relevant. Monitor metrics such as website traffic, lead generation, and conversion rates to identify areas for improvement. In conclusion, implementing message-market fit is essential for creating an effective marketing strategy. By understanding your target market, developing a clear value proposition, testing and refining your messaging, aligning messaging across all channels, and continuously monitoring and adjusting your messaging, you can create messaging that resonates with your target audience and drives results.

On this very special episode, recorded on Valentine’s Day, Daniel interviews one of the best marketers out there - who just happens to be his wife, Ari.  Ari is VP of Growth at Sharma Brands and has helped launch global names like Pressed Juicery, GXVE Beauty by Gwen Stefani, and Feastables by Mr Beast. Daniel and Ari talk growth, why push notifications are underrated, and what makes a homepage - a hero. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Keep up to date with the latest news from Go-To-Millions. Follow Ari on Twitter: https://twitter.com/arihappywick LinkedIn: https://www.linkedin.com/in/arimurray Sign up to the Go-To-Millions newsletter: https://workweek.com/brand/go-to-millions/

What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work? Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation. Daniel, Sam and Brooklin get into how Beam came about and the content problems it’s answering, why freelancing isn’t for everyone, and why young marketers should always say yes to new opportunities. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Sam: https://www.linkedin.com/in/samanthahembree/ Follow Brooklin: https://www.linkedin.com/in/brooklin-nash/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:01 The Benefits Of Being In-House 07:59 Freelancing Freedom 12:35 What People Underestimate 18:54 Finding Your Niche 22:39 Asking Yourself What You Really Want 24:48 The Different Marketing Hills To Die On 28:31 Advice You Wish You’d Received 29:56 Don’t Be Afraid To Say Yes 35:47 Who We Are HOW TO THINK ABOUT LONG-FORM B2B CONTENT Understand your audience Choose the right format Focus on quality over quantity Use a clear structure Promote your content

This week's fireside is with Kaylee Edmonson, VP of Revenue at Refine Labs and a slick demand gen marketer. Get to know Kaylee better in this quick-fire question and answer session. Follow Kaylee: LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you define demand generation? Kaylee Edmonson answers this question and many, many more on today’s episode. Kaylee is VP of Revenue, R&D, at Refine Labs, the demand strategy and research firm focused on growth-stage B2B SaaS companies. Daniel and Kaylee discuss how to create demand through brand storytelling, the correct demand/creation split, and why being the numbers person is great for building a marketing strategy. You’ll also hear why Daniel believes data is a compass but intuition is the driving force for experienced marketers and the marketing hill Kaylee would die on. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Kaylee: LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:14 When Marketing Feels Off 03:34 Creating Demand Through Brand Storytelling 06:18 The Demand/Creation Split 10:17 How To Push Back Against Adding Forms 15:18 Data As A Compass, Intuition From Experience 18:44 The Marketing Hill I’d Die On 23:06 The Feedback Loop Is Real 28:36 A Firm Base Of Analytics And Understanding 30:45 Connect With Kaylee HOW TO CREATE DEMAND THROUGH BRAND STORYTELLING Identify Your Brand’s Story Use Emotion to Create a Connection Use Visuals to Enhance Your Story Focus on the Benefits of Your Product or Service Consistency is Key

How should marketers use AI? Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles. Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think digital cameras), and how Meghan markets as an introvert. Plus, you’ll hear the marketing hill she’d die on and how an early education in storytelling set her on the right path. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Meghan: LinkedIn: https://www.linkedin.com/in/meghankeaney/ Twitter: https://twitter.com/meghkeaney Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 02:11 The Pain Point AI Is Solving 03:53 Two Extreme Reactions 06:01 Why AI Can’t Replace Great Writers 07:07 A Photography Parallel 09:30 Solving The Time Drain Of Long Form Content 12:30 Meghan’s Favorite Use Case 15:38 The Marketing Hill I Would Die On 20:13 Marketing As An Introvert 24:00 An Early Education In Storytelling HOW TO USE AI AS A MARKETING TACTIC Artificial intelligence (AI) has revolutionized the way we live and work, and it is no different when it comes to marketing. AI can be used as a powerful marketing tactic to improve customer engagement, personalize content, and optimize marketing campaigns. Here are some ways you can use AI as a marketing tactic: Personalize Content AI can be used to analyze customer data and behavior, which can be used to create personalized content for each customer. By personalizing content, you can create a stronger connection between your brand and your target audience, which can lead to increased engagement and sales. Improve Customer Service AI-powered chatbots can provide 24/7 customer support, answering common questions and resolving issues in real-time. By improving customer service, you can enhance the customer experience and increase customer satisfaction. Optimize Marketing Campaigns AI can be used to analyze customer data and behavior, which can be used to optimize marketing campaigns. By analyzing data such as click-through rates, conversion rates, and engagement rates, you can make data-driven decisions to improve the effectiveness of your marketing campaigns. Predictive Analytics AI can be used for predictive analytics, which can help you identify trends and patterns in customer behavior. By analyzing data such as purchase history, search behavior, and social media activity, you can predict customer needs and preferences and tailor your marketing efforts accordingly. Image and Voice Recognition AI-powered image and voice recognition can be used to create personalized experiences for each customer. By analyzing images and voice data, you can create customized content that resonates with each customer, creating a more personalized experience. In conclusion, AI can be used as a powerful marketing tactic to improve customer engagement, personalize content, optimize marketing campaigns, improve customer service, and predict customer behavior. By incorporating AI into your marketing strategy, you can create a stronger connection between your brand and your target audience, which can lead to increased engagement and sales. To succeed in today’s competitive marketplace, businesses must embrace AI as a core marketing strategy.

Want more marketing wins? Learn to understand your customers better. This episode from the archives is a fascinating look at the intersection of marketing and psychology. Rory is Vice Chairman at Ogilvy UK, the global advertising, brand and content agency, where he’s worked for more than three decades. Join Daniel and Rory for a fascinating conversation exploring Rory’s key learnings from a lifetime in marketing, why he co-founded a behavioral science unit at the agency, and how the small changes can make the biggest impact. Follow Rory: LinkedIn: https://www.linkedin.com/in/rorysutherland/ Twitter: https://twitter.com/rorysutherland Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO USE PSYCHOLOGY IN MARKETING As a marketer, understanding the psychology behind consumer behavior can be a powerful tool in developing effective marketing strategies. By utilizing psychological principles, you can influence consumer decision-making and improve the effectiveness of your marketing campaigns. Here are some ways you can use psychology in your marketing efforts: Use Social Proof Social proof is the psychological phenomenon where people follow the actions of others in order to conform to social norms. By using social proof in your marketing, you can show potential customers that other people have used and enjoyed your product or service. This can be achieved by displaying customer testimonials, ratings, and reviews. Appeal to Emotions People often make purchasing decisions based on emotions rather than logic. By appealing to your target audience’s emotions, you can create a strong connection between them and your brand. This can be achieved by using storytelling, evocative imagery, and language that taps into the emotions of your audience. Create Scarcity The fear of missing out (FOMO) is a powerful psychological motivator. By creating scarcity, you can tap into this fear and encourage potential customers to make a purchase. This can be achieved by using limited time offers, limited edition products, and countdown timers on your website. Use Anchoring Anchoring is the psychological principle where people rely heavily on the first piece of information they receive when making a decision. By anchoring your prices, you can influence how your target audience perceives the value of your products or services. This can be achieved by displaying the original price crossed out next to the discounted price. Utilize the Power of Colors Colors have a strong psychological impact on people and can be used to influence consumer behavior. By using the right colors in your marketing, you can create a specific mood or emotion in your target audience. For example, using red can create a sense of urgency, while blue can create a feeling of trust and reliability. In conclusion, understanding the psychology behind consumer behavior is a powerful tool in developing effective marketing strategies. By using social proof, appealing to emotions, creating scarcity, using anchoring, and utilizing the power of colors, you can influence consumer decision-making and improve the effectiveness of your marketing campaigns. By incorporating these psychological principles into your marketing efforts, you can create a stronger connection between your brand and your target audience, which can lead to increased sales and revenue for your business.

Meet the award-winning marketer with her finger on the pulse of marketing ops. This is one from the archives but her practical tactics are evergreen. Sara is the marketing ops leader who’s worked with businesses such as Slack and Salesforce.  Daniel and Sara talk strategy, leadership, and how to grow ops superstars. Follow Sara: LinkedIn: https://www.linkedin.com/in/saramcnamara/ Twitter: https://twitter.com/ifeellikemacmac Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How are you thinking about SEO and accessibility? Meet Rejoice Ojiaku the SEO pro who’s right in the weeds of helping brands make their websites more accessible for everybody. She is also an SEO and Content Strategist at Digitas UK, award-winning diversity and inclusion advocate, and speaker. Daniel and Rejoice get straight into some SEO hacks you can get started on right away, why it makes sense to design for every type of body, and why SEO is your best long-term strategy. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Rejoice: LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/ Twitter: https://twitter.com/RejiYates Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:01 Get Started With These Hacks 05:13 The Narrative Approach To Content  07:42 Start Thinking In Formats 09:34 Selling The Benefits Of An SEO Strategy 12:37 SEO As A Long Term Investment 13:33 The Greatest Challenge Right Now 16:40 The AI Accessibility Question 18:55 Designing With Every Body In Mind 20:54 The Marketing Hill I Would Die On HOW TO CREATE INCLUSIVE SEO Focus on user experience Use inclusive language Consider accessibility Embrace diversity in your content Think beyond keywords

Want to improve your marketing successes? Get to know why people buy your products. In this episode from the archives Melina Palmer opens up her playbook on the psychology of why people buy.  Melina is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She’s also a podcast host, author and speaker. Join Daniel and Melina as they get into everything consumer psychology. Follow Melina: LinkedIn: https://www.linkedin.com/in/melinapalmer/ Twitter: https://twitter.com/youngmelina Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Is influencer marketing in your toolkit? Sean Holladay is opening up his packed influencer playbook, so grab a pen. Sean is the Co-founder of The Spacestation, a collection of companies including Spacestation Integrations and Spacestation Gaming. Daniel and Sean get into the weeds of how influencer marketing should work, the content marketing hill Sean would die on, and why all engagement starts with authenticity. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Sean: LinkedIn: https://www.linkedin.com/in/seanholladay/ Twitter: https://twitter.com/seanholladay Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:40 The Launch Of The SpaceStation 06:02 Influencer Marketing Past And Present 07:31 Ceding Control 15:00 The Doritos Campaign 17:28 Do Your Homework 20:57 The Marketing Hill You’d Die On 23:45 Authenticity Versus Promotion 27:00 Why You Have To Care 29:48 When Engagement Changes Your Life WHY MARKETING NEEDS MORE AUTHENTICITY Authenticity is crucial for marketing success in today’s world. Consumers are bombarded with countless ads every day, and many are tired of being sold to. They want to connect with brands that are genuine and have a real story to tell. Here are some reasons why marketing needs more authenticity: Builds trust: Authenticity builds trust with consumers. When a brand is transparent and honest, it shows that they care about their customers and are not just trying to make a quick profit. This can help build long-term relationships with customers and increase customer loyalty. Differentiates from competitors: In a crowded marketplace, authenticity can help a brand stand out from its competitors. When a brand is authentic, it can showcase its unique values, personality, and story. This can help consumers identify with the brand and choose it over competitors who are not as authentic. Increases engagement: Authenticity can also increase engagement with consumers. When a brand is authentic, it can create content that resonates with its target audience and sparks conversations. This can lead to increased engagement on social media, more website visits, and higher conversion rates. Aligns with values: Consumers today care more about the values of the brands they support. Authenticity allows a brand to showcase its values and align with those of its target audience. This can help create a deeper connection with consumers and increase brand loyalty. Humanizes the brand: Authenticity humanizes a brand by showcasing the people and stories behind it. This can help consumers connect with the brand on a more emotional level and view it as more than just a faceless corporation. This can also help create a sense of community around the brand. In conclusion, marketing needs more authenticity to build trust, differentiate from competitors, increase engagement, align with values, and humanize the brand. Authenticity allows a brand to connect with its target audience on a deeper level and build long-term relationships based on transparency and honesty. As a marketing professional, it’s essential to prioritize authenticity in all marketing efforts to create a more meaningful connection with consumers.

How do you deliver authentic marketing messages in a large scale operation? Ask the Head of Customer Experience at Mr Beast’s Feastables. Jess Cervellon is the marketer obsessed with customer experience and co-host of the Oopsie podcast. Daniel and Jess talk authenticity, why your CX and marketing need to be more than just good friends, and why bots are helping build a robust voice for your customer. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Jess: LinkedIn: https://www.linkedin.com/in/jess-cervellon/ Twitter: https://twitter.com/JessCervellon Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:01 Morphing Into Customer Experience 02:47 Authentic Automation 07:05 The Feedback Loop 11:23 Always Being On 14:40 The Proactive Approach To Problem Solving 18:44 Community Built On Discord 21:02 When Marketing And CX Get Together 28:40 The Retention Question 32:24 Building The Bot Funnel WHY CX IS A MARKETING TACTIC In today’s competitive marketplace, businesses need to focus on delivering an exceptional customer experience (CX) to stand out from the crowd. CX is the sum of all interactions a customer has with your brand, from their first interaction with your website or social media profile to their post-purchase support experience. While many businesses view CX as a customer service issue, it is actually a powerful marketing tactic that can help you attract and retain customers. Here are some reasons why CX is a marketing tactic: CX Builds Brand Loyalty When customers have a positive experience with your brand, they are more likely to become repeat customers and recommend your business to others. By focusing on CX, you can build a loyal customer base that will drive revenue and growth for your business. CX Enhances Brand Reputation In today’s social media-driven world, a negative customer experience can quickly go viral and damage your brand reputation. By prioritizing CX, you can ensure that your customers have a positive experience with your brand, which can enhance your reputation and attract new customers. CX Boosts Customer Lifetime Value Customer lifetime value (CLV) is the amount of revenue a customer generates over the course of their relationship with your brand. By providing a positive CX, you can increase CLV by encouraging repeat purchases and customer referrals. CX Improves Customer Acquisition Word-of-mouth marketing is a powerful tool, and it starts with providing a positive CX. When customers have a great experience with your brand, they are more likely to tell their friends and family about it, which can drive new business. CX Differentiates Your Brand In a crowded marketplace, it can be difficult to stand out from the competition. By focusing on CX, you can differentiate your brand and create a competitive advantage. Customers are more likely to choose a brand that prioritizes CX over one that doesn’t. In conclusion, CX is a marketing tactic that should not be overlooked. By focusing on CX, you can build brand loyalty, enhance brand reputation, boost CLV, improve customer acquisition, and differentiate your brand from the competition. To succeed in today’s competitive marketplace, businesses must prioritize CX as a core marketing strategy.

This episode from the archives is gold. When you understand the science behind marketing, you can make even smarter tactical decisions. Phill Agnew is the marketing grad with a special interest in behavioral science. In his podcast, Nudge, he interviews some of the very best researchers, authors, and speakers working in this field of psychology. Daniel and Phill discuss why you should never make assumptions about your customers, why we love free chocolate, and why the French were not impressed with a 1 cent Amazon Prime delivery offer. Follow Phill: LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO USE BEHAVIORAL SCIENCE IN MARKETING Behavioral science is the study of how individuals make decisions and take actions in various situations. As a marketing professional, understanding behavioral science can help you better understand your target audience and create more effective marketing campaigns. Here are some tips on how to use behavioral science in marketing: Use social proof: Social proof is a powerful psychological concept that refers to the tendency of individuals to follow the actions of others in similar situations. Use social proof in your marketing campaigns by showcasing positive reviews, ratings, and testimonials from satisfied customers. This can help increase trust in your brand and encourage others to follow suit. Leverage the scarcity principle: The scarcity principle is another psychological concept that refers to the tendency of individuals to desire things that are perceived as rare or in short supply. Use the scarcity principle in your marketing campaigns by creating limited-time offers or showcasing limited availability of products or services. This can create a sense of urgency and increase the perceived value of your offerings. Utilize the anchoring effect: The anchoring effect is the tendency of individuals to rely too heavily on the first piece of information presented to them when making decisions. Use the anchoring effect in your marketing campaigns by strategically pricing your products or services. For example, by showcasing a high-priced item next to a lower-priced item, the lower-priced item may seem like a better deal in comparison. Appeal to emotions: Emotions play a significant role in decision-making. Use emotional appeals in your marketing campaigns to create a connection with your target audience. For example, focus on creating content that evokes positive emotions like happiness, excitement, or joy. Make it easy: Individuals are more likely to take action when the desired behavior is easy to accomplish. Use this concept in your marketing campaigns by simplifying the actions you want your target audience to take. For example, use clear and concise messaging in your call-to-action and minimize any barriers to entry. Personalize the experience: Personalization is the practice of tailoring content to individual preferences and behaviors. Use personalization in your marketing campaigns by leveraging data to create targeted messaging and promotions. This can help increase engagement and improve the overall customer experience. In conclusion, using behavioral science in marketing can help marketing professionals create more effective campaigns by leveraging psychological concepts that influence decision-making. By using social proof, the scarcity principle, the anchoring effect, emotional appeals, simplicity, and personalization, marketing professionals can better understand their target audience and create more compelling marketing campaigns.

Join Daniel and Robin in this quickfire round of questions. Delving into Robin's inspirations, the best advice he ever got, and plenty more, in under 10 minutes. Follow Robin: LinkedIn: https://www.linkedin.com/in/robingdaniels/ Twitter: https://twitter.com/robin_daniels Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

What does it take to build a unicorn in public? Adam Robinson is the marketer with huge ambitions. Adam is the Founder and CEO of Retention.com, helping Ecomm brands grow and monetize their first-party database by harnessing the power of identity.    Daniel and Adam discuss his journey from Wall Street trader to email marketer, why he always wanted to be the tech guy, and how to 10X your marketing career. Follow Adam: LinkedIn:https://www.linkedin.com/in/billiondollarchallenge/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This is one from the archives, with TikTok ad expert Savannah Sanchez aka Social Savannah. Savannah is a TikTok Media Buying & Ad Creative Expert, working with some of the top eCommerce brands to elevate their paid-social ad creatives as well as manage their ad campaigns on TikTok. Daniel uncovers what Savannah thinks about the creative process for TikTok and some amazing insights into what makes content that converts. You’ll definitely want to grab a pen and paper for this all signal episode. Follow Savannah: LinkedIn: https://www.linkedin.com/in/savannahsanchez/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO CREATE A TIKTOK STRATEGY TikTok has quickly become one of the most popular social media platforms, with over a billion active users. As a marketing professional, it’s essential to have a TikTok strategy that helps you reach your target audience and grow your brand. Here are some tips on how to create a TikTok strategy for marketing professionals: Define your target audience: Like any marketing strategy, it’s essential to define your target audience. Identify who you want to reach on TikTok, including their age, interests, and behaviors. This will help you create content that resonates with them and target your advertising efforts. Create compelling content: TikTok is all about short-form video content that is entertaining and engaging. Focus on creating content that is visually appealing, uses trending sounds or hashtags, and is relevant to your brand or industry. Consider partnering with influencers to help create or promote your content. Be authentic: TikTok is all about authenticity. Users want to see real people behind the content, not overly-produced advertisements. Focus on creating content that feels genuine and connects with your target audience. Consider showcasing behind-the-scenes footage, user-generated content, or humorous takes on industry-related topics. Engage with your audience: TikTok is a two-way street. Engage with your audience by responding to comments, participating in challenges, and leveraging user-generated content. This will help you build a community and increase your brand’s visibility on the platform. Leverage advertising: TikTok offers a variety of advertising options, including in-feed ads, brand takeovers, and sponsored challenges. Consider incorporating advertising into your TikTok strategy to reach a broader audience and increase your brand’s visibility. Measure your success: Like any marketing strategy, it’s essential to measure your success on TikTok. Track your engagement rates, follower growth, and advertising ROI. Use this data to refine your strategy and optimize your content to better resonate with your target audience. In conclusion, creating a TikTok strategy for marketing professionals requires a focus on creating compelling content, being authentic, engaging with your audience, leveraging advertising, defining your target audience, and measuring your success. By following these tips, marketing professionals can use TikTok to reach a younger demographic and grow their brand on this popular social media platform.

How do you get customers to fall in love with your brand? Robin Daniels is the former marketing exec ready to open his playbook and deliver some home truths. Robin is a consultant specializing in growth, marketing. and leadership. He has previously worked in executive leadership roles for companies such as Matterport, WeWork, Salesforce, LinkedIn, Box, Veritas, and Vera. Daniel and Robin kick off talking about marketing during tough economic times and why no one need panic, why focusing on one product feature is optimal, and the very real need to be patient when it comes to people falling in love with your brand. Follow Robin: LinkedIn: https://www.linkedin.com/in/robingdaniels/ Twitter: https://twitter.com/robin_daniels Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO PRIORITIZE MARKETING IN A DOWNTURN Economic downturns can pose significant challenges for marketing professionals. With tighter budgets and a more cautious consumer mindset, it can be challenging to know where to prioritize marketing efforts. However, during times of economic uncertainty, it’s essential to focus on strategies that can help sustain and grow your business. Here are some tips on how to prioritize marketing in an economic downturn: Focus on ROI: During an economic downturn, marketing budgets are often under scrutiny. To justify your marketing spend, it’s crucial to demonstrate a return on investment. Focus on marketing strategies that have a proven track record of delivering results. Set measurable goals and track your progress to ensure that your efforts are generating a positive return. Optimize your digital presence: In a world where more consumers are shopping online, it’s essential to have a strong digital presence. Focus on optimizing your website, social media profiles, and online advertising campaigns. Ensure that your messaging is relevant, and your online experience is user-friendly. Consider investing in search engine optimization (SEO) and pay-per-click (PPC) advertising to increase your visibility online. Nurture existing customers: During an economic downturn, customer loyalty is more important than ever. Focus on building relationships with your existing customers by offering exceptional customer service, personalized messaging, and exclusive offers. Consider launching a loyalty program to reward your most loyal customers. Leverage social media: Social media is a cost-effective way to reach a broad audience. Focus on creating engaging content that resonates with your target audience. Consider partnering with social media influencers to increase your reach. Use social media to promote your products or services and to stay connected with your customers. Monitor your competition: During an economic downturn, competition can be fierce. Monitor your competitors’ marketing strategies to stay ahead of the curve. Focus on what sets you apart and communicate your unique value proposition. Consider launching promotions or special offers to incentivize customers to choose your brand over competitors. Test and iterate: During an economic downturn, it’s essential to be agile and willing to adapt. Test different marketing strategies and iterate based on the results. Continually monitor your metrics and adjust your tactics as needed to maximize your ROI. In conclusion, prioritizing marketing during an economic downturn requires a focus on ROI, optimizing your digital presence, nurturing existing customers, leveraging social media, monitoring your competition, and testing and iterating. By following these tips, marketing professionals can weather economic uncertainty and emerge stronger on the other side.

Ready to know Aaron a little better? Daniel fires off 7 questions in this 5-minute fireside chat. Discover the best piece of marketing advice Aaron's ever received, one marketing tactic he's bullish on, and more. Follow Aaron: LinkedIn: https://www.linkedin.com/in/aaronorendorff/ Twitter: https://twitter.com/AaronOrendorff Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you carry out great product marketing? You drill down into who your customers are and where they spend their time. Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs. Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers. Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com 

How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change. Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus. Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire - it’s to channel it. Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social. . Follow Aaron: LinkedIn: https://www.linkedin.com/in/aaronorendorff/ Twitter: https://twitter.com/AaronOrendorff Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:23 The Power Of A Well Delivered Sermon 05:04 Channel, Don’t Create Desire 11:44 Change Life, Gain A Convert 15:15 Bad Decisions Leading To Better Decisisions 17:32 Riding The Endorphin Wave 19:18 The Tide That Lifts All Ships 23:20 Go Slow To Go Fast 24:00 Consistency Is A Superpower 27:35 Perfection Is The Enemy Of Done

How do you set yourself up for success in marketing? You show impact. Kyle Lacy unwraps exactly how to make that happen. Kyle is CMO at Jellyfish, an author, and speaker. Daniel and Kyle get into why showing impact is essential for your personal and professional success, why you must align revenue to marketing, and the one thing marketers get wrong. Follow Kyle: LinkedIn: linkedin.com/in/kylelacy Twitter: https://twitter.com/kyleplacy Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you build community on LinkedIn, with so many voices competing for attention? Dave Gerhardt is the LinkedIn OG with all the knowledge. Dave is the Founder of ExitFive, a platform for B2B marketing professionals, with more than 3,000 paying members. He’s also the host of the ExitFive podcast. He joins Daniel on this LinkedIn Live event. Daniel and Dave discuss why founders shouldn’t be afraid of building their personal brand on LinkedIn, the inspiration behind the name ExitFive, and why LinkedIn is the perfect platform to push people towards your own channels. Follow David: LinkedIn: https://www.linkedin.com/in/davegerhardt/ Twitter: https://twitter.com/davegerhardt Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: Timestamps: 00:00 Intro 08:40 An Interesting Place To Be Right Now 10:54 Going Where The People Are 13:55 The Inherent Fascination With The Origin Story 17:39 ExitFive’s Origin Story 21:05 Posting On Social Media? It’s Not For Everyone 26:44 The Yoga Example 35:16 The Need For a Point Of View 46:00 Content Consistently 54:21 Being Authentic HOW TO BUILD A COMMUNITY ON LINKEDIN LinkedIn is one of the most popular social media platforms for professionals in various industries. Building a LinkedIn community can be extremely beneficial for marketing professionals, as it can help them connect with potential clients, industry peers, and thought leaders. Here are some tips on how to build a LinkedIn community as a marketing professional: Define your target audience: Before you start building your LinkedIn community, it’s essential to know who you want to reach. Define your target audience, including their job titles, industries, and interests. This will help you create content that resonates with them and tailor your outreach efforts to connect with the right people. Create a compelling profile: Your LinkedIn profile is your personal brand on the platform. Ensure your profile is complete and optimized with a professional headshot, a concise and clear headline, and a summary that highlights your skills and achievements. Add relevant keywords to your profile to increase its visibility in search results. Share valuable content: The best way to build a LinkedIn community is by sharing valuable content regularly. Create and share content that provides insights, solves problems, and offers tips to your target audience. Make sure your content is relevant, informative, and engaging. Also, consider using multimedia, such as images, videos, and infographics, to make your content more engaging. Engage with others: Building a LinkedIn community requires engagement. Take the time to comment on other people’s posts, share their content, and connect with people who are relevant to your target audience. This will help you establish yourself as a thought leader in your industry and build a network of like-minded individuals. Join LinkedIn groups: LinkedIn groups are a great way to connect with people who share your interests and passions. Join relevant groups and participate in discussions. This will help you expand your network, learn from others, and increase your visibility. Host webinars and events: Hosting webinars and events is an excellent way to build your LinkedIn community. It allows you to showcase your expertise, connect with your target audience, and provide value to your community. Make sure to promote your webinars and events on LinkedIn to attract the right audience. Building a LinkedIn community takes time and effort, but it’s worth it. By following these tips, you can create a network of engaged professionals who can help you achieve your marketing goals.

Daniel launches 7 quickfire questions for product marketer, Alexandria Snow. Alexandria shares her best marketing tactics, trends she’s jumping on and more besides. Follow Follow Alexandria: LinkedIn: linkedin.com/in/snow-from-marketing Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

In a crowded audio market how can you build a successful podcast? Ben Shapiro reveals his secrets. Ben is the Founder and CEO of I Hear Everything, a New Media company that connects brands and content creators with their target audience. Daniel and Ben get into the weeds of content creation for long and short form media, why you should always make content you feel comfortable with, and the one piece of advice you’ll thank Ben for in 5 years’ time. Follow Ben: LinkedIn: linkedin.com/in/benjshap Twitter: https://twitter.com/benjshap Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Step-By-Step Guide to Scaling Your Podcast For Maximum Reach    Optimize Your Podcast for SEO Utilize Social Media   Optimize Your Content for Engagement   Utilize Paid Advertising   Focus on Quality Content   Repurpose Content    Track and Monitor Your Results Leverage Your Network

Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building. Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff. Follow Christina: LinkedIn: linkedin.com/in/christinamgarnett Twitter: https://twitter.com/ThatChristinaG Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 07:40 The HubSpot Mission 09:07 Black Friday Conversations That Hit Different 12:19 How Christina Thinks About Community 13:43 Staying Close To Our People 17:46 Creating Touchpoints Of Connection 22:56 Thinking In The Comments 25:12 The Two-Beer Buzz 32:16 The Difference Between Targeting And Community 45:33 Tracking User Culture

How do you set your product marketing team up for success? Find out with Alexandria Snow, the customer-first marketer who knows exactly what you need. Alexandria is a sales and marketing technology consultant and product marketer with more than nine years of SaaS experience.  She and Daniel dive into conversation about her unconventional path to marketing, why you need to know the business you’re in just as well as you know the customer, and the challenges around how product marketers are viewed in an organization. Follow Alexandria: LinkedIn: linkedin.com/in/snow-from-marketing Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:43 Not The School For Marketers 02:53 How I Think About Product Marketing 05:58 The First 30 Days 09:10 Product Marketing: Bridging The Gap 10:27 The Identity Of A Product Marketer 12:36 Don’t Wait To Hit The Go Button 17:17 The Marketing Hill I Would Die On 19:48 Choosing The Right Words 22:45 The Importance of Personal Brand 5 Steps to Think Like a Product Marketer: Tips and Strategies to Increase Product Sales   Understand Your Customer: Research and Analyze   Identify Your Customer’s Needs and Wants   Create an Engaging Marketing Plan Develop Your Product Offering Implement and Monitor Your Plan

How do you reach an audience with $143 Billion worth of purchasing power? Gigi Robinson explains how to reach Gen Z. Gigi is a content creator, speaker and Founder of It’s Gigi, a creative media company that places focus on authentic content creation, partnerships, and consulting with nonprofits. Daniel and Gigi talk about why Gen Z demands authenticity in social media, the marketing hill she’d die on, and some of the trends you’re going to want to watch out for. And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo. Follow Gigi: LinkedIn: linkedin.com/in/gigirobinson Twitter: https://twitter.com/itsgigirobinson Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com   The 5 Pillars of Authentic Social Media Content When creating social media content, it’s important to ensure that it’s authentic. Authenticity is key to success on social media, and it’s something that should be taken seriously. Here are the five pillars of authentic social media content:   Be yourself: Your social media content should be true to who you are and what your brand stands for. Your content should reflect your values and beliefs, and it should be genuine and honest.   Be consistent: Consistency is key when it comes to creating content. If you’re consistent in the type of content you’re creating, it will help to build trust and loyalty with your followers.   Be relevant: Your content should be relevant to your target audience. It should be interesting and engaging, and it should provide value to your followers.   Be creative: Your content should be creative and unique. It should stand out from the rest and grab people’s attention.   Be timely: Timeliness is important when it comes to social media content. You should always be aware of what’s trending and create content accordingly.  

In this fireside chat, Daniel has 7 quickfire questions for brand performance expert Alexa Kilroy. Alexa shares the best marketing advice she’s ever received, the marketing tactics she’s bullish on and plenty more besides. Follow Alexa: LinkedIn: linkedin.com/in/alexakilroy Twitter: https://twitter.com/AlexaKilroy Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Ann is the best selling author, CCO and keynote speaker who knows exactly what great content looks and sounds like. She’s ready to open her playbook wide open. Join Daniel and Ann for this AirMeet virtual event as Ann gets into her content framework, building an audience, plus AI platforms and their role in content creation Follow Ann: LinkedIn: https://www.linkedin.com/in/annhandley/ Twitter: https://twitter.com/MarketingProfs Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working in collaboration to produce amazing podcasts and more. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:02 How I Think About Great Content 07:43 Content Is Not A Performance Piece 15:12 Serving The Audience 19:47 The Inspiration To Write 21:52 The Importance Of Half Baked Ideas 24:39 4 Drafts, 4 Purposes 28:18 No Such A Thing As Writer’s Block 32:39 One In A Million Copywriting Tip 42:18 Writing From Experience

From education to Head of Brand at Triple Whale, Alexa’s journey into Marketing is an interesting one. Hear her hot takes on brand performance. Daniel and Alexa jump straight in talking about Google Ads, why authenticity matters more than what people think of you, and why the psychology of marketing and education go hand-in-hand. You’ll also hear Alexa’s takes on why Amazon and DoorDash are shaping customer expectations and why it’s time to ditch the fluff. Follow Alexa: LinkedIn: linkedin.com/in/alexakilroy Twitter: https://twitter.com/AlexaKilroy Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:31 Combining Brand And Performance 02:47 Growing Outside The Bubble 06:08 The Psychology of Marketing 09:32 Figuring Out Customer Experience 12:49 Alexa’s Two Marketing Hills 17:29 Creating Authority On Landing Pages 20:50 Becoming Repurposeful 23:05 Getting Into Google Ads 26:12 Who Gives A Shit?

Daniel’s back with 7 questions for wife and top marketer Ari, in this quickfire round. Hear the best advice she’s ever been given and some of the marketing tactics she’s bullish on. And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899 If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Ari: LinkedIn: linkedin.com/in/arimurray Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce. Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture. Join Daniel and Ross for this AirMeet virtual event. Follow Ross: LinkedIn: linkedin.com/in/rosssimmonds Twitter: https://twitter.com/TheCoolestCool Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 02:19 The 4 Categories Of Great Content 07:10 How To Avoid Mediocrity 11:19 The Benefit Of One Channel Greatness 14:30 The Role Of A Distribution Marketer 20:29 How To Understand Where Your Audience Is Hanging Out 25:25 The SEO Video Play 33:04 How To Grow As A Marketer 38:13 Intentional Content 42:20 Always Add Value

Trung T. Phan is the legendary marketer behind hundreds of viral memes and tweets. What he doesn’t know about viral content isn’t worth knowing.  Join Daniel Murray and Trung for this AirMeet virtual event, where Trung breaks down low and high effort threads, how each tweet in a thread should be shareable, and how to sell great work Follow Trung: LinkedIn: linkedin.com/in/tp23 Twitter: https://twitter.com/trungtphan Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:49 Low Effort Viral 06:22 Pulling The Emotional Strings 09:18 Incorporating The Corporate Into Twitter 11:53 Nail The Headline 15:37 The Hard Work Behind A Thread 22:43 Why Content Creation Might Not Be For You 26:29 Consumer Facing Vs Private Passion 29:54 The Repurposing Formula 31:20 Who Cares Anyway?

Daniel fires 7 quick questions at Tyler and Connor in this fireside chat. Discover the best advice they've ever received, how to trust your own judgment, and way more besides. Follow Connor: LinkedIn: linkedin.com/in/connor-fyfe-films Follow Tyler: LinkedIn: linkedin.com/in/tyler-fyfe Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This episode’s a special one as Daniel sits down with one of the most influential marketers in his life, his mom. Beverly Pamensky is also a serial entrepreneur in the travel and event industry, a small business advisor, and coach & mentor. Daniel and Beverly talk about how she adapted her marketing tactics after a global move, the importance of building fans of your brand, and the marshmallow campaign she invented to win loyal customers and stand out in a male-dominated industry. And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo. Follow Beverly: LinkedIn: linkedin.com/in/bevpamenskymurray Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com How To Build Brand Evangelists Deliver exceptional customer service Create a community around your brand Offer exclusive perks and rewards Encourage user-generated content Engage with your customers on social media

Matei Psatta is behind some of the most successful billboard advertising in the US and Europe. He shares why Out Of Home marketing is great for brand storytelling. Matei is Co-founder and CEO at Blindspot, the company building the world's first interconnected network of digital indoor & outdoor screens for advertisers. He and Daniel get into conversation on how to drive traffic using clever billboard tactics, why in-house creatives are a trend Matei loves to see, and connecting the dots between creativity and effective marketing. Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days. Follow Matei: LinkedIn: linkedin.com/in/mateipsatta Twitter: https://twitter.com/mateipsatta Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Anthony responds to 7 quick fire questions from Daniel in this fireside chat. Get to know the B2B content marketer better and hear what motivates and inspires him. Follow Anthony: LinkedIn: linkedin.com/in/akennada Twitter: https://twitter.com/akennada Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Justin Welsh has been wildly successful in his mission to become a diversified solopreneur. And it all comes down to content. Join Daniel and Justin at this AirMeet virtual event where Justin unpacks the playbooks he’s created for overcoming friction when creating, how to build out templates, and the secrets to his own success, Follow Justin: LinkedIn: linkedin.com/in/justinwelsh Twitter: https://twitter.com/thejustinwelsh Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 04:54 The No-Hypothesis Hypothesis 07:35 Starting Out Advice 10:49 The Ideation Starting Point 14:48 Justin’s 10-Step Process 20:36 The Copywriting Template 23:58 Being Cognizant 29:14 Thinking In Concentric Circles 36:04 All Multifaceted 40:24 The Theme

Connor and Tyler Fyfe make the kind of video content that moves the needle on your marketing goals. How? Find out on this high signal episode. Daniel gets into it with Connor and Tyler as they discuss why you should replace the word ‘algorithm’ with the word ‘audience’, why driving an emotional response is a powerful marketing tool, and how you should consider quality versus quantity. And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo. Follow Connor: LinkedIn: linkedin.com/in/connor-fyfe-films Follow Tyler: LinkedIn: linkedin.com/in/tyler-fyfe Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 04:25 Replace Algorithm With Audience 09:25 Why Cutting Back Content Isn’t Always The Best Tactic 12:04 Quantity Or Quality? 14:43 Delivering On The Promise 19:20 The Beast Example 23:02 Content Creation That Demands Action 25:39 Bad Creative Is No Longer An Option 28:26 Where To Place Your Budget 30:42 The Writing Focus

Daniel has 7 rapid-fire questions for Brendan, one of the key names in influencer marketing. Join them in this fireside chat and get the personal story behind the headlines. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Brendan: LinkedIn: linkedin.com/in/brendangahan Twitter: https://twitter.com/brendangahan Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you create content that converts? Ask Ari Muray, VP of Growth at Sharma Brands and creator of the Go-To-Millions newsletter, reaching more than 14.5k subscribers twice a week. Join Daniel and Ari for this AirMeet virtual event, where Ari unpacks her playbook on content that converts. Follow Ari: LinkedIn: www.linkedin.com/in/arimurray Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

First impressions count and when your customer has a great onboarding experience, they’ll be back. Discover Val Geisler’s retention marketing strategies. Val is Customer Advocacy Lead at Klaviyo. She’s also a CustomerX award nominee and speaker. Daniel and Val get into how a background in theater was the perfect fit for a career in marketing, how customer acquisition relies on onboarding, and how to distribute data insights in a meaningful way to your marketing team. Follow Val: LinkedIn: https://www.linkedin.com/in/lovevalgeisler/ Twitter: https://twitter.com/lovevalgeisler Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Join Daniel as he and Cody get into 7 questions that reveal Cody’s motivation and passions for marketing and more. Join them in this fireside chat. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support! Follow Cody: LinkedIn: linkedin.com/in/cody-plofker-47a29b120 Twitter: https://twitter.com/codyplof   Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Morgan J Ingram is a marketer at the top of the B2B game and he’s opening up his email playbook. Grab a pen. Join Daniel Murray and Morgan for this Airmeet virtual event, where Morgan unpacks the secrets to email success - all signal, no fluff. Follow Morgan: LinkedIn: linkedin.com/in/morganjingram Twitter: https://twitter.com/morganjingram Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you create the kind of content your audience actually wants? Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing. Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people. Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days. Follow Anthony: LinkedIn: linkedin.com/in/akennada Twitter: https://twitter.com/akennada Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com How to Write Content For a B2B Audience   Write Content With a B2B Perspective   Use Short Sentences And Paragraphs   Be Ultra-Specific.   Don’t Shy Away From Industry Jargon.   Don’t Be Afraid To Be Funny And Use Storytelling    

How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO. Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools. Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.  Visit northbeam.io to request a demo now.  Follow Shannon: LinkedIn: linkedin.com/in/shannonoboylesmartrr Follow Gabriella: LinkedIn: linkedin.com/in/gabriella-yitzhaek Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:27 Next Gen Subscription Apps 07:00 The Right Way to Treat Your Customer 11:18 Creating The Right Functionality For The Job 15:12 Subscription VS Membership 19:39 The Perfect Combination Business Model 23:59 How to Flip Your Funnel 28:24 How to Create Brand Advocates 31:29 Sound Advice 37:51 Who’s Inspiring Smartrr?

Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age. Daniel and Casey get into the kind of conversation where you'll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company. Follow Casey: LinkedIn: linkedin.com/in/casey-adams-430b3114a Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:03 Making The Right Associations 07:02 How to DM Influencers 09:18 Creating Instant Connections 13:25 The Most Powerful Way to Market Yourself 16:12 Time to Triple Down  21:48 Embodying The Entrepreneur Spirit 27:06 Your Podcast As A Media Company 33:16 Just Get Started Already 35:59 Exciting Future Shout Out

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to. As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week. Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.  Visit northbeam.io to request a demo now.  Follow Devin: LinkedIn: linkedin.com/in/devinreed Twitter: https://twitter.com/TheReederCo Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: Timestamps: 0:00 Intro 05:19 Balance Planning With Action 10:23 Mind Share Before Market Share 14:36 Planning Starts With The CEO 17:25 Funnels VS Buckets 18:41 Spheres of Influence 22:46 Not Settling 29:08 Life’s Too Short 37:58 When Media Companies Aren’t Media Companies 47:07 The Wrong Expectation

Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed. Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.  Visit northbeam.io to request a demo now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Cody: LinkedIn: linkedin.com/in/cody-plofker-47a29b120 Twitter: https://twitter.com/codyplof Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:06 The Fun Part 06:15 What The Modern Marketer Needs 08:27 Start With The Basics 12:43 The Marketing Hill I Would Die On 16:02 Core Commitment To Content 18:19 Looking Up To Nik Sharma 19:14 Where to Find Cody

Join Daniel as he fires 7 questions at Jay, digging into what motivates and inspires him. Join them in this fireside chat and get to know Jay on a deeper level. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support! Follow Jay: LinkedIn: linkedin.com/in/schwedelson Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Brendan Gahan throws his influencer marketing playbook wide open in this high signal interview. As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years. He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Brendan: LinkedIn: linkedin.com/in/brendangahan Twitter: https://twitter.com/brendangahan Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 01:42 The Pitch That Broke The Internet 06:06 How to Treat a Brand Partnership 12:00 Activating Your Your Brand 16:03 Starting With a Blank Slate 17:07 The Marketing Hill I Would Die On 19:23 Landing Page Power 23:04 Building on Rented Land 27:13 Follow The Smart People 28:45 Remember Relationships

Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you. In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing. You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Jay: LinkedIn: linkedin.com/in/schwedelson Twitter: https://twitter.com/worldata Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:20 Spend Time On The Line 03:43 The Two Things You Need to Know 07:36 Power of Segmentation 09:20 How Much is Too Much 14:15 The Other Trap 18:10 The Marketing Hill I’d Die On 21:13 Trend Spotting 22:58 Use Numbers 26:59 Perfection Is The Enemy Of Progress

Daniel has 7 rapid-fire questions for Mark, digging into what motivates and inspires him. Join them in this fireside chat and get the personal story behind the headlines. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Mark LinkedIn: linkedin.com/in/markpjung Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This episode hits a little different, featuring Daniel’s guest appearance on the Social Pros podcast. Discover his secret sauce to LinkedIn marketing. Daniel joined hosts Jay Baer and Adam Brown and opens up the Marketing Millennials playbook. You’ll hear why Daniel believes B2B companies need to separate their goals, why hooks matter so much, and why feedback is less important than performance. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Listen to the full podcast episode here: https://pod.link/1527434899 Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Mark Jung is the brand storyteller and growth marketer who firmly believes B2B marketing doesn’t have to be boring. He and Daniel dive into conversation about why you shouldn’t replicate the standard marketing playbook, how to find inspiration from outside your field, and the 3 things you need to stand out in B2B marketing right now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Mark: LinkedIn: linkedin.com/in/markpjung  Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Daniel has 7 questions for Sheeta to dig a little deeper into what motivates, inspires and drives this Swiss Army Knife of startup marketing. Join them and get to know Sheeta a little bit better. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Sheeta: Twitter: https://twitter.com/sheetaverma Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Sheeta is the marketer you need when you’re ready to scale. Find out why Sheeta works exclusively with startups and the 2 questions she asks all entrepreneurs. Daniel and Sheeta get into what it’s like to grow up around startups like Tesla and Apple in the Bay area, why you need to know who and where your customers are, and why it’s so much fun being a scrappy marketer. You’ll also hear Sheeta’s takes on why marketing needs a seat at the product development table, and why marketers should get out of the toxic cycle of jumping on trends. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Sheeta: Twitter: https://twitter.com/sheetaverma:  Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

7 questions, 7 answers. Daniel comes at Corey with his quickfire round of questions that reveal some surprising answers. And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899 If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Corey: LinkedIn: linkedin.com/in/corey-haines Twitter: https://twitter.com/coreyhainesco Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Corey got the marketing bug at college and hasn’t looked back. Now an SaaS founder and with his own newsletter, he opens up his playbook. As writer of the Swipe Files, Corey has more than 10k subscribers and growing. He’s also the founder of SwipeWell, a tool dedicated to helping you save, organize, and reference marketing examples so you always have them when you need them most. Daniel and Corey get into why SEO is a magic tool, why there’s always a danger in averages, and why becoming an independent thinker is the goal. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Corey: LinkedIn: linkedin.com/in/corey-haines Twitter: https://twitter.com/coreyhainesco Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 04:23 The Race to Succeed 07:56 Solving The Annual Subscription Problem 08:26 The Magic of SEO 13:44 Uncovering The Goldmine 16:57 Exposing Your Insides 22:11 Get Everyone Talking 23:20 The Marketing Hill I’d Die On Is… 30:14 The Danger of Averages 30:48 You Can Handle The Truth

Writing effective copy is hard, that’s where a copywriter like Dakota Robertson steps in. Join the conversation, as Dakota opens his copy playbook. Dakota came across copywriting back in 2018 and quickly realized the potential great writing could unlock. Now he runs Growth Ghost the ghostwriting agency helping entrepreneurs and influencers increase their social media following. Daniel and Dakota get into conversation on the overlaps between ghostwriting and copywriting, why simplicity is the marketing hill Dakota would die on, and why writing should work hard to spread great ideas, And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Dakota: LinkedIn: linkedin.com/in/dakota-robertson-a00bba133 Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

From digital marketing for the Oscars to running his own consultancy business, Josh Spector is a marketer obsessed with great communication. Josh has always been a writer and now creates his killer newsletter For The Interested, helping creative entrepreneurs grow their audience and business. He and Daniel talk about the difference between content that’s just shared and content that drives change, why you should always take a value-first approach, and why good marketing is really about serving people. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Josh: LinkedIn: linkedin.com/in/thatjoshspector Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00 Intro 02:26 Newsletters As Value Delivery 08:31 How to 3X Clicks On Your Ads 11:58 Action is Valuable 16:17 Getting Differentiation 20:28 Don’t Fool Yourself 25:30 Newsletters As A Trend 27:51 Write About What You Want, But Be Specific 28:58 Who I Read

How does a former Kelowna Rocket go from pro hockey to pro content creation? Listen into this conversation on the first LinkedIn Live. In this special episode JT and Daniel answer questions from across the globe, digging into why JT feels so strongly about Tik Tok as a platform for creators, why intention is more important than production values, and why Tik Tok is rolling out a Near You page. You’ll also hear JT answer audience questions on anything from posting cadence to how Tik Tok is being used as a jobs board. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow JT: LinkedIn: linkedin.com/in/jtbarnett Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Intro: 0:00 Hockey Pro to Content Pro: 2:30 TikTok Teacher: 4:12 Long Term Vs Trend: 5:23 The Second Question You Ask: 10:44 Brands That Inspire: 15:11 Make The Switch: 19:12 Geo-tagging: 28:55 Go Hard For Authenticity: 31:34 Organic Content For The Win: 44:14

Danny is a podcaster and marketer pushing out hundreds of pieces of content each month. He’s passionate about telling stories and making connections. Discover how he does it all. Daniel and Danny get into how Danny’s love of psychology and business from an early age lead him to marketing and launching his podcast in 2020. You’ll hear how landing a star guest led to his conversion to video, and how he’s been repurposing content ever since. You’ll also hear Danny’s take on why every brand should invest in figuring out short form content, and why being a successful creator is a marathon and not a sprint. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Danny: LinkedIn: linkedin.com/in/dannymiranda Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00: Intro 02:36: The Repurposing Playbook 06:25: Consume to Create 09:46: Know The People at The Party 13:30: Setting Yourself Up For The Journey 18:04: Ten Year Overnight Success 25:18: Cross Platform Opps For Authors 28:45: One to Watch 31:06: Consistency For Success 32:08: No Limit Mindset

Alex Alleyne believes sales marketers thrive when they’re in a growth environment. He also knows how to take sales to the next level and he’s about to open his sales playbook.  From dropping out of a law degree to getting the selling bug, Alex has always been a natural entrepreneur. Now he’s Director of Sales for EMEA at The Sales Impact Academy and host of the Elite Level podcast. Daniel and Alex explore how positive mental health starts when you’re doing what you love in an environment that supports you, why picking up the phone is the best sales tool, and why inbound leads require just as much rigor as outbound. You’ll also hear Alex’s three pillars for measuring success, and why you should attack each day with pace, urgency and design. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Alex: LinkedIn: linkedin.com/in/alexalleyne Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00 intro 1:25 Entrepreneur From The Start 6:05 Just Pick Up The Phone 15:40 The Three Core Pillars You Need to Consider 20:08 The Cell Phone Challenge 24:36 A Marketing Hill To Die On 27:47 When Hard Work Just Feels Like Passion 30:41 That One Piece of Advice 34:06 Commit to Mastery 39:04 Who Are You Talking To?

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode. As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator. Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game. You’ll also hear Tracey’s spicy take on why content marketing is chaos. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Tracey: LinkedIn: linkedin.com/in/traceyrwallace Twitter: twitter.com/TraceWall Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00: Intro 4:41: Battling The Headwinds Through Repurposing 10:20: Long Form Strategy Process 13:48: The Difference Between Reading And Scanning 16:25: The Challenge of Google Drive 18:50: Going Against The Clock 22:44: Content Marketing is Chaos 25:09: All Of Us Are Nicer To People We Trust 30:21: The Internet Might Just Lie 36:46: Experimenting With Content AI

Great marketing is one thing, but if it’s not hooked up to a finance strategy your business will suffer. CEO and Co-Founder Ronak Shah, opens his marketing and finance playbook. Daniel and Ronak, Co-Founder of Obvi, open the conversation discussing why Ronak put accounting on hold to get into the startup space, how to become numb to success and failure, and why, if marketing is a company’s engine, finance is the wheels. You’ll also hear Ronak’s take on why building sustainably is crucial, and why Facebook is still his go-to platform for customer acquisition. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Ronak: LinkedIn: linkedin.com/in/ronak06/ Twitter: twitter.com/michelinshah Timestamps: 0:00: Intro 05:02: What’s the Finance/Marketing Conversation? 07:32: How Attribution is Never a Perfect Science 10:10: Becoming Numb to the Ups and Downs 12:45: Sustainable Business Over Top Line Profit 15:55: Marketing Dynamism 17:17: Facebook – the Hill Ronak Would Die On 23:58: Experience as Nostalgia 26:25: And Relaaaax 27:34: The One Thing Ronak Would Tell You

Jay Clouse is unlocking the secrets for creators. He shares the tools, strategies and mindset needed to excel. Find out what Jay knows. Daniel and Jay dive straight in, discussing how Jay discovered entrepreneurship, why people learn from people, and why great content is the best product. You’ll also hear Jay’s takes on getting specific with messaging, and why creators need to get serious about what they do. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Jay: Linkedin: linkedin.com/in/jayclouse Twitter: twitter.com/jayclouse Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 00:00 Intro 01:34 Not The Having-a-Boss Type 04:14 People Follow People 05:13 Content IS Your Product 11:03 Why You Need To Dig Into The Specifics 13:35 What’s Your Mission? 16:43 Manager VS Creator 22:04 Back Yourself, Do What Helps 22:25 The Best Marketing Book You’ll Own 23:58 Make It Feel Native

How does a jewelry designer go from writing a few emails to helping her clients make multi-million dollar sales? Katie Momo is one of the most talented copywriters out there. Daniel and Katie dive straight into how she started out as an odd-job marketer, why focussing on features is death to sales copy, and why customer research is the marketing hill she’d die on. You’ll also hear Katie’s spicy take on why the best copy isn’t written, it’s found. And for marketing professionals, Northbeam is the new gold standard for marketing attribution. Through Northbeam’s machine learning models, brands are able to identify which marketing campaigns will be profitable - all before spending tens of thousands of dollars to find out.  Visit www.northbeam.io to request a demo now.  And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Katie: LinkedIn: linkedin.com/in/katie-momo-63b67137 Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials 00:00 Intro 03:44 Your Fancy Tech Isn’t Your Selling Point 10:04 Personality Driven Marketing 13:39 Customer Research is The Hill I’d Die On 14:18 The Best Copy Isn’t Written 23:05 How You Can Learn From The Best 28:13 Finding Katie

What’s the goal of marketing? To capture attention. Adam Ryan, CEO of Workweek, is certainly doing that. Find out how. Adam and business partner Becca Sherman are the founders behind Workweek, the media company unlocking the power of the creator economy. Daniel and Adam dig into his experience as former President of The Hustle, how to create a media company inside a business, and why media and content marketing are the same…but different. You’ll also hear Adam’s take on why media budget should always be kept separate from marketing budget. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Adam: LinkedIn: linkedin.com/in/adamtryan Twitter: twitter.com/AdamRy_n Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:24 Meet Mr Ryan, Sir 03:23 How To Build Trust Through Connection 05:24 Building Without Draining 09:38 The Difficulty of Running a Media Business 14:09 One to Avoid 16:24 Great Media Is Like Great Content, But Different 21:29 Constraining Brand Identity 35:42 Don’t Forget The Why 38:30 Who Inspires Me Right Now

Some people are born to be entrepreneurs. Anna Tutckaia has founded several businesses and is laser focused on marketing. Find out what she knows. From an organic grocery chain to a marketing agency, Anna’s founder knowledge and experience stands her apart in the world of digital marketing. Daniel and Anna dive into how she got into the marketing space, why influencer marketing is her number one channel, and why you should always return to the basics. You’ll also hear why it’s so important to personalize content and why Anna thinks direct response ads are no longer the vending machine they once were.  And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Anna: LinkedIn: linkedin.com/in/annatutckaia Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What does it take to make a successful ecommerce brand? On this 100th episode we find out with Ari Murray, who’s worked on some of the biggest brands on the planet. Ari is currently Director of Growth at Sharma Brands, but also ran ecommerce for Poosh by Kourtney Kardashian, Aboutface Beauty by Halsey, Pressed Juicery, and Snacknation. Daniel and Ari are a husband and wife team at the top of the marketing game and this conversation is a special one. Hear Ari get into the weeds of what you need to think about before hitting the launch button, why performance marketing should own the website, and how Daniel and Ari met. You’ll also hear Ari’s hot take on the role of teams in launching an ecommerce brand. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Ari: LinkedIn: linkedin.com/in/arimurray Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

How do you build a loyal customer base? By giving them the best experience you can through great content. Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars.  He joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities. You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Mark: LinkedIn: linkedin.com/in/markkilens Twitter: twitter.com/MarkKilens Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

How does an ex-Bachelor contestant leverage his TV appearance and create brand loyalty? Connor Saeli believes TikTok has the answer. Find out why. Waterboy is the hydration brand that promises to restore your equilibrium after a heavy night. It’s not only scaling super quick it’s building a loyal community along with it. Daniel and Co-Founder Connnor, get into the specifics of what you should consider when creating TikTok content, why you should use influencers when you can, and how he’s scaling Waterboy at such a pace, with more than 90k followers. You’ll also hear Connor’s hot take on why UGC is so impactful for building customer affinity. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Connor: LinkedIn: linkedin.com/in/connorsaeli Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials 01:48 Investment Banker To Eligible Bachelor 04:57 Lessons From Non Reality 11:36 The TikTok Phenomenon 12:18 People Buying From People 19:39 The Power Of UGC 23:09 Connor’s Pitfall To Avoid 34:12 Figuring Out The Fun 35:48 Attractive Authenticity 41:56 Where to Find Connor

How do you solve a problem like scaling cloud storage? Shane Hegde believes the answer is changing your perception of what a company looks like. Shane is Co-founder and CEO of Air, a creative operating system for marketers, that automates the mindless tasks marketers do every day. Daniel and Shane jump right into how he got into the marketing space, what exactly a media company is, and why you shouldn’t always jump on the latest trends. You’ll also hear Shane’s take on why all businesses are media companies whether they like or not. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Shane: LinkedIn: linkedin.com/in/shanehegde Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? Find out what KT McBratney knows. KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success. Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing. And if you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo.  And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow KT: LinkedIn: linkedin.com/in/ktmcbratney Twitter: twitter.com/k_to_the_t Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

When you’re an agency founder in your 20s pulling in the kind of revenue Cardinal is, you’re doing something right. Cardinal shares his secrets on growing and scaling an email agency. Daniel and Cardinal dive into conversation exploring his non-traditional path into copywriting, an obsession with learning the skill inside and out, and why he’s giving his agency time and space to grow like a startup. You’ll also hear why one bad hire can ruin business, why Cardinal sets time aside to write every morning, and why he’s not a fan of direct response marketing. And if  you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo.  And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Cardinal: Twitter: twitter.com/CardinalMason Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

From his first job giving prison tours to becoming one of the greatest marketers operating right now, tapping into Jay Baer’s brain is like having your own set of marketing playbooks. Jay got into the internet before it really existed and has stayed ahead of the curve ever since. Join Daniel and Jay as they get into why speed is becoming a necessity in customer experience and marketing, how you should think about creating content, and the importance of talking to customers. You’ll also hear why Jay believes marketers should spend far more time focussing on customer retention and not just customer acquisition. If you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo.  And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Jay: LinkedIn: linkedin.com/in/jaybaer Twitter: twitter.com/jaybaer Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps 0:00 intro 0:16 Don't Kid Yourself 03:16 The First Internet 03:47 The Two Smart Things Jay Baer Did 09:36 Opposite of Logical 18:00 Customers In The Wild 26:27 Tequila/Insta Disection 31:37 One Thing Jay Baer Would Tell You 34:30 Who to Pay Attention To 35:16 How to Create Great Content

Internal marketing is a vastly underrated skill. But when you grasp the psychology behind selling, you unlock a world of potential. As a teenager, Vanessa was obsessed with advertising, but a job at Ogilvy wasn’t everything she thought it would be. Find out how she found academia and her dream role. Daniel and Vanessa get into her early days in advertising, how market research became a passion, and how it lead her back to university and writing her book: You Have More Influence Than You Think. You’ll also hear Vanessa’s takes on how to be more influential in the workplace, why saying ‘no’ isn’t a bad thing, and why people actually like you more than you think. And if  you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo.  And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Vanessa: LinkedIn: linkedin.com/in/vanessa-bohns-33219710 Twitter: twitter.com/profbohns Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Becca Sherman knows how to get into inboxes. She also knows a thing or two about running a highly successful media company. Find out what else this industry expert has to offer. Daniel and Becca jump right in, talking about how Becca wound up in the marketing space, why you should go deep when writing a newsletter, and fighting for space in a crowded inbox. You’ll also hear Becca’s expert analysis on why a creator economy is the winning business model, why great content trumps perfect writing, and the importance of the content flywheel. And if, like Becca, you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both easy and effective to play in the audio ads space. Head to www.decibelads.com to get up and running. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Becca: LinkedIn:linkedin.com/in/rmsherman Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it. From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience. Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok. You’ll also hear why creativity is a competitive advantage and what Jason’s learnt after more than a decade in the industry. And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to www.decibelads.com to get up and running. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Jason: LinkedIn: linkedin.com/in/jason-bradwell-40b45751 Twitter: twitter.com/JasonRBradwell Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

When you treat your customer like the star of the show, it doesn’t feel like marketing. Meet Chantelle, one of the best in the business. Daniel and Chantelle, a referral and partner marketer at Uber, get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies. And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to www.decibelads.com to get up and running. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Chantelle: LinkedIn: linkedin.com/in/chantellemarcelle Twitter: twitter.com/ccmarce_writes Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Is audio dead? Not according to Founder of Decibel, Jeromy Sonne. His ads platform is making it super easy  to grow your brand on radio. Find out how. When you talk about advertising, social media is usually high on the action list. But if you aren’t on audio, you’re missing out on a unique opportunity on a growing medium. Daniel sits down with Jeromy to talk about Decibel, the app he founded to help marketers schedule ad buying on radio. You’ll hear Jeromy’s take on the importance of non-click channels, how to test them, and why you should create a data moat. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, we really appreciate your support!. Follow Jeromy: LinkedIn: linkedin.com/in/jeromysonne Twitter: twitter.com/JeromySonne Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

How do you scale and profitize? You create the perfect buyer persona. But not all personas are created equal. Find out why. Daniel gets deep into conversation with Adrienne Barnes, the Founder of Best Buyer Persona. In this fascinating dive you’ll hear why most buyer personas suck, how to get it right, and why talking to customers and internal stakeholders is key to your success. You’ll also hear how Best Buyer Persona leverages a four-pronged research approach to learn who your buyers are, how they behave, and why they behave the way they do. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, we really appreciate your support!. Follow Adrienne: LinkedIn: linkedin.com/in/adrienne-barnes-2001 Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Growing a newsletter is hard, but Jack Raines has nailed it. Find out how he’s building the Young Money Newsletter and his top hacks for prolific growth. From the latest VC trends to the best travel destinations, Jack is a writer covering a huge array of topics and verticals. But he’s also owning newsletter growth in a market flooded by newsletters. Daniel and Jack get into conversation about his working practice, his secret sauce to growth, and why a consistent social media presence is key. You’ll also get Jack’s take on starting a newsletter from scratch and the importance of cross promotion. If you’re looking to reach a wider audience with your writing, this episode is gold. Follow Jack: LinkedIn: linkedin.com/in/jackraines Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Want to know why content is your superpower for success? Meet Ross Simmonds, one of the best content marketers operating right now. A lot of marketers fail to understand the power of investing in great content. But when you think of content marketing like the stock market you begin to see how consistency pays off. Daniel and Ross get into the weeds of what makes a successful social media creator, one marketing trend operators are overlooking and how creators can help meet your content needs. Follow Ross: LinkedIn: linkedin.com/in/rosssimmonds Twitter: https: twitter.com/TheCoolestCool Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Connor Gross doesn’t just talk marketing, he lives it. Meet the ultimate entrepreneur who, when he’s not scaling eCommerce brands, is building his podcast empire. Marketing success can be summed up in one word: consistency. But playing the long game requires patience. Connor Gross can tell you exactly why it pays off. Daniel and Connor get into conversation on what it was like learning from great marketers like Dave Gerhardt and Mike Volpe, what not to do when starting an eCommerce business, and why every marketer needs a side hustle. You’ll also hear about Connor’s latest venture creating ready-to-race car artwork, why he’s investing in Self Storage, and his podcast: The Next Generation, where he talks to entrepreneurs and other highly successful people all in their 20s. Dive in and meet the entrepreneur and marketer who turns side hustles into money spinners. Follow Connor: LinkedIn: linkedin.com/in/connor-gross-104360109 Twitter: twitter.com/c_gro Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 00:00 Intro 05:15 The Why Behind The Buy 06:46 Believe The Good Deals Are Out There 10:59 Recommendations Before Ad Spend 13:24 Thinking In Increments 14:50 Don’t Stop Showing Up 18:23 Money Isn’t The Only Metric For Success 20:43 Building Sustainability Through Great Content 24:28 Let’s Row In The Same Direction 30:53 Just Get Good At Marketing

Dino Favara is the founder of Mercury Media, a Digital Marketing Agency specializing in organic Instagram content strategy and email marketer. Dino is alsoon a journey to become the next big Youtube creator.  You can find Dino here: http://bio.link/dino And http://mercurysocialmedia.com.

Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency. For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy. Check out: https://copyhackers.com/

Joe Martin is currently the VP of Corporate and Demand Marketing at Scorpion. He formally was the CMO at CloudApp and did marketing at Adobe.

Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams. In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops.

Lyle McKeany is the Community & Events Lead for Invisible College. He is also early-stage startup growth marketer, two-time co-founder, sales & marketing consultant, and advisor. He is a writer, first and foremost. You can find his writing at https://lyle.substack.com where he sends a piece of his writing out every Saturday at 8:08 am PT.

Savannah Sanchez aka Social Savannah is a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production. Get her TikTok course here: https://thesocialsavannah.podia.com/tiktok-course

Anthony has 13+ years experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics. He currently is the SVP of Brand Strategy & Marketing Partnerships at CEG. He was formally the headed up social media at Bodybuilding.com and Spartan Race. 

Kevin Tate is currently the Chief Revenue Officer at Clearbit. He was formally the CMO at Clearbit, CMO at Rigabo, VP at SurveyMonkey and has over 24 years of experience in marketing and sales. Check out new Clearbit here: https://clearbit.com/

Mike Johnson is the Host of Bachelor Nation and the author of best selling book Making The Love You Want. You may know him from the as the contestant on season 15 of The Bachelorette aka Hannah Brown season, but he is so much more than that. 

Shaun Brandt is the co-founder of Oddit, a brand-first conversion rate optimization company that's worked with over 750 direct-to-consumer brands to help them boost conversion & strengthen brand loyalty through their website.

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.  Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.  Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, published in May 2021.

Nik is the CEO of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek’s Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce. Subscribe to his newsletter here: https://nik.co/email

The Marketing Millennials chat with Mike Rizzo (Founder of MoPros), Michael Hartmann (Sr. Director, Marketing Ops at Informa Markets), and Naomi Liu (Director or Global Marketing Ops at EFI) about all things Marketing Ops.  Check out Ops Cast: HERE

Adam Singer is a Digital Marketing Executive. Previously led teams at Google, Invitae, LEX, and other awesome companies. Follow Adam on Twitter at @AdamSinger.

JT Barnett is Tiktok Advisor and Creator. He has building accounts that have amassed over 1 Million followers on TikTok (HoneyHouse) and advises some well known consumer brands on how to create content on TikTok like Poppi, Tonal, Therabody, My Girl Wellness, Magna Carta Cellars, Bulletproof Coffee, Spotify, and more.

Dave King is the Chief Marketing Officer of Asana, which is on a mission to help teams work together effortlessly. He previously did marketing at Percolate, Salesforce, and HighFive. Asana Jobs: https://asana.com/jobs/all Asana Free Trial: https://asana.com/create-account Repost: Feb 11 2011

Zain Kahn a marketing exec with deep experience in product-led growth and performance marketing. He has helped scale B2C products and marketplaces to over 8 million users in multiple verticals. Previously KPMG, Nestle, United Nations. FREE BOOK PROMO Get a free copy of Build Cool Sh*t by Dan McGaw by texting Millennial to 4159159011.

Phil Agnew is the Senior Product Marketer at Hotjar and the podcast host of Nudge, the consumer psychology podcast. EXCLUSIVE OFFER: Get a free copy of Build Cool Sh*t by Dan McGaw by texting Millennial to 4159159011.

Eric Siu is the founder of ClickFlow (SEO Software) and Single Grain (Ad agency), Podcast Host of "Marketing School" and "Leveling Up" (45 Million Downloads), and Author of Leveling Up. Get the book Leveling up here: https://www.levelingup.com/

As one of few marketers to work at both YouTube and Instagram, Jon Youshaei was featured in Inc Magazine for "cracking the code to going viral.” During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and celebrities to grow their audiences - and their incomes. During the past three years, Jon worked at Instagram where he helped build their creator team to empower a new generation of stars to grow and monetize on the platform. EXCLUSIVE OFFER: Get a free copy of Build Cool Sh*t by Dan Mcgaw by texting Millennial to 4159159011.

Rory Sutherland is the Vice Chairman of one of the largest and most world renowned agencies Oglivy and Mather. He is also the author of one of the best marketing book, Alchemy, the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Get his book Alchemy: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B). He recently just wrote a book MOVE: the 4-question go-to-market framework which is a Wall Street Journal and USA Today best seller. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Andy has spent his career building sales and marketing engines for world-beating companies (Upwork, Box, Culture Amp). He is now the CEO and Founder of Gated, which is on a mission to make email better for everyone. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Jared Gardner is the VP of Digital Marketing at Sprinklr, the leading enterprise company for all customer-facing functions. He formally ran Demand Generation at ServiceTitan and Web Optimization at Qualtrics.  Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Alex Garcia is the "Growth Guy". He currently runs marketing at Gurmroad and previously worked for the newsletter, The Hustle. He currently is building marketing examined. A newsletter all about growth marketing.  Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Dave Gerhardt is the Chief Brand Officer at Drift and founder of DGMG (davegerhardt.com) where he helps B2B SaaS companies with marketing. Previously he was the CMO at Privy (acquired by Attentive). He also has an upcoming book coming Q4: founderbrand.com. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Amanda is the founder of House of Wise, a luxury CBD company for women, and the Half Time CMO at Teal.  She was formally the VP of Brand & Product Marketing at The Knot World, the world's #1 wedding brand and online marketplace for couples and wedding professionals. 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Chris Walker, the CEO and Founder of Refine Labs joins the podcast. We talk about Dark Social, Attribution, and Why/how people buy.  20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance) Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-walker-41597028/ Refine Labs Podcast: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=h6zmLFUxQ_aiEGDNyWiuXg

We sat down with the Coolest Cool aka Ross Simmonds last year. The founder of Foundation, B2B Marketing agency.  This man is a content creation and distribution wizard. Follow @thecoolestcool on Twitter

This episode guest is Kris Rudeegraap the CEO of Sendoso, the leading Sending Platform, which helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.

We were joined by Nicole Parlapiano, the Vice President, Marketing for North America at Tinder on Jan 4th.  She previously was the Head of Marketing at WeWork and Vice President at VaynerMedia.

Amanda Natividad is currently the Marketing Architect for audience research startup, SparkToro. She also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Previously: She led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.

Justin Welsh is a sales leader that helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital from venture firms. He also grew his LinkedIn following to over 70K followers and has one of the best Linkedin Playbook courses on the market. Justin's Linkedin Course: https://www.theofficialjustin.com/personalbranding The is a rerun episode from 2/24/2021

Jeremy Moser is the co-founder & CEO of uSERP, where he helps businesses improve organic rankings, traffic, and revenue through digital PR, SEO, and link building. His agency work with brands like Monday.com, Hotjar, Freshworks, ActiveCampaign, and more.

This episode is a rerun from November 2020 from our talk with Matthew Kobach (@mkobach), Director of Content at Fast and former Head of Social Media for the New York Stock Exchange, who talks about how to do social media right.

Sara McNamara is an award-winning marketing and sales technology solution architect whose work has been recognized by the likes of Salesforce (Pardot), Adobe (Marketo), Drift, and LeanData.  She currently does MarTech stack (+ strategy) @ Slack.

Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.io,a Marketing Technology and Marketing Analytics Agency. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com. He is also author of the book, "Build Cool Sh*t". Free copy here: https://mcgaw.io/build-cool-shit-book

Chi Thukral works as a Senior Digital Marketing Manager and Content Marketing Head at Yanko Design. She is one of the most authentic content creators and marketers on Twitter. Follow: @chithukral on Twitter

Allen Gannett is an entrepreneur, marketer, author, and angel investor, who Founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform and wrote the book, The Creative Curve Follow @allen on Twitter. 

Melanie Deziel is the Director of Content at Foundation Marketing and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas.

Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.  For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy. Check out: https://copyhackers.com/

Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. He is also Chief Technical Officer of ChiroRevenue, a digital marketing company that helps chiropractors with their online marketing efforts. Follow Dennis: @DennisYu 

Diane Richardson is the Social media and community manager at SEMrush. She over 10 years of digital marketing and SEO experience. 

Lebo Lion is the voice of marketing in South Africa. She helps African Businesses nurture & accelerate growth with marketing & digital tools.  She is also a Speaker, Marketing Podcast Host, Social Media Strategist, and 40 Under 40 Business Elites.  Follow Lebo Lion: @LeboLion_SA

Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. Ann is a speaker, author, and member of the LinkedIn Influencer program. She is the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."

Dane Baker, Founder of EcoCart, is on a mission to make the fight against climate change easy, affordable, and accessible so that everyone can do their part. Check out EcoCart - https://ecocart.io/

Devin Reed is the Head of Content Strategy at Gong and he also owns The Reeder where I help B2B marketing and sales teams with content strategy. Follow him on Linkedin here: https://www.linkedin.com/in/devinreed/

Amelia is the Founder of Klowt, a Personal Branding Agency and the Founder of Socially Uncommon, a B2B Social Media Agency. Follow her on Linkedin here: https://www.linkedin.com/in/ameliasordell/ Klowt: https://www.linkedin.com/company/klowt Socially Uncommon: https://www.linkedin.com/company/socially-uncommon/

On this episode of The Marketing Millennials, Daniel talks with Nick Bennett on the Rep Your Brand Podcast. We discuss the benefits of growing your brand on LinkedIn.

Peep Laja is the founder of CXL, Speero, and Wynter. - At CXL we help marketers become the absolute top, the 1%. - At Speero we help mid-to-large enterprises optimize their CX, and scale growth through managed experimentation programs. - At Wynter, we help you analyze and improve your product messaging Follow Peep on Twitter: @PeepLaja

Buster Scher is the Founder of Hoops Nation and Host of The Buster Show podcast. Hoops Nation has over 1 million followers on Instagram, 4.2 million followers and over 667,000+ followers on Facebook. Follow Buster: Linkedin: https://www.linkedin.com/in/busterscher/ Instagram: @buster

Justin Welsh is a sales leader that helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital from venture firms. He also grew his LinkedIn following to over 70K followers and has one of the best Linkedin Playbook courses on the market. Justin's Linkedin Course: https://www.theofficialjustin.com/personalbranding

Morgan Ingram is a 3x LinkedIn Top Sales Voice and the Director of Sales Execution of JB Sales Training. He is also the host of the podcast and YouTube Channel called The SDR Chronicles. Morgan's Linkedin: https://www.linkedin.com/in/morganjingram/ Morgan's Instagram: https://www.instagram.com/morganjingram

Rory Sutherland is the Vice Chairman of one of the largest and most world reowned agencies Oglivy and Mather. He is also the author of one of the best marketing book, Alchemy, the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Get his book Alchemy: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X

Dave King is the Chief Marketing Officer of Asana, which is on a mission to help teams work together effortlessly. He previously did marketing at Percolate, Salesforce, and HighFive. Asana Jobs: https://asana.com/jobs/all Asana Free Trial: https://asana.com/create-account

Eric Siu is the founder of ClickFlow (SEO Software) and Single Grain (Ad agency), Podcast Host of "Marketing School" and "Leveling Up" (45 Million Downloads), and Author of Leveling Up (out 2/24). Get the book Leveling up here: https://www.levelingup.com/

Chase is a partner in Boundless Labs — a top ecommerce email marketing agency. Since launching Boundless Labs in June of 2018, he has helped our clients send hundreds of millions of emails resulting in over $50 million in email. A few of his clients include: The Chive, IBEX, Original Grain, TUSHY and Vinyl Me Please. Chase's Newsletter: https://chasedimond.com/chase-email-newsletter Email Marketing Course: https://gumroad.com/l/chasedimond

Toby Howell is a Twitter expert. He runs the Morning Brew Twitter account which has amassed over 129K followers. He is also a writer for the Morning Brew Newsletter. Follow Toby and Morning Brew here: @MorningBrew and @tobydoyhowell

Megan is the Chief Customer Officer at Refine Labs. Previously, she worked for Platterz, Managed by Q, Grubhub, and ZocDoc. Follow Megan: https://www.linkedin.com/in/meganwhitebowen/

Ben Jabbawy is the Founder and CEO of Privy.com, the leader in eCommerce marketing for small businesses and entrepreneurs. He is the Co-host of The Ecommerce Marketing Show. https://spoti.fi/3hPLJmi He also Co-authored of the eCommerce marketing handbook: https://bit.ly/3iFPBWt

Junae Brown is the founder Browned 2 Perfection, a creative Marketing and Event Production Agency that specializes in helping brands and artists become the Best Version of Themselves. She is one of the best marketers we know and inspires marketers on Twitter. She truly is the Beyoncé of Marketing.  Follow her at: @junaebrown and @B2PAgency

Christina Garnett works with Fortune 500 brands to strengthen their digital strategy.  She is the Senior Insights Strategist at VIZIT and FOunder of Marketing Media Maven. Christina is also a must-follow on twitter: @ThatChristinaG

Brianne coaches individuals and brands on how to use the power of content to turn ordinary customers into passionate superfans.  She also host a podcast called Making the Brand and #Popchat on twitter. Twitter: @brianne2k 

August Noble is the founder of AOV Boost, and a Marketing and Advertising Consultant. He was formerly the head of paid social at SnackNation and a former coworker of The Marketing Millennials.  Twitter - @AugustNoble AOVBoost AugustNoble.com

Chris Hunter founded Hunter Super Techs and Go Time Success Group. He is now the Director of Customer Relations with ServiceTitan. He is also the co-author of the book, Its Go Time, which gives insights and strategies to help your home service company succeed! Sarah was formally the Director of Marketing for Service Champions Heating and Air Conditioning and now the Sr. Manager, Marketing Operations for the Product Team at ServiceTitan. It's Go Time Book: https://www.gotimesuccessgroup.com/product/its-go-time/ ROI Calculator: https://www.servicetitan.com/tools/roi-calculator

Pat Timmons does Social Media @ Drift⚡️. He is the Author of Feel Something: How to Use #EmpathyMarketing to Build Trust with Your Community. Coming out August 2021.  For updates on his book, you can text him at 617-855-0404

James Gregson is the Creative Director, Digital - LEGO Agency, Americas at Lego and formally Director, Head of Social Media Studio at Lego.

We sit down with Dan Kimball,  the Senior Vice president of Marketing at Yelp. He also did marketing at Eventbrite, Capital One, and a number of startups.  Connect with Dan here: https://www.linkedin.com/in/danielkimball/ Marketing Jobs at Yelp: https://www.yelp.careers/us/en/search-results

We are joined by Nicole Parlapiano, the Vice President, Marketing for North America at Tinder. She previously was the Head of Marketing at WeWork and Vice President at VaynerMedia. Linkedin: https://www.linkedin.com/in/nicoleparlapiano/

Amanda is the founder of House of Wise, a luxury CBD company for women, and the Half Time CMO at Teal.  She was formally the VP of Brand & Product Marketing at The Knot World, the world's #1 wedding brand and online marketplace for couples and wedding professionals. House of Wise: https://houseofwise.co/ Twitter: @amandamgoetz

Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B). He is also the author of two books on B2B Marketing - ABM and ABM is B2B and the host of the podcast, FlipMyFunnel, which is a top 50 business podcast for marketing and sales leaders with over half a million downloads. He is also the host of the Peak Community (Private group): an exclusive marketers only group for CMO and emerging CMO to help grow 1% better each week. Contact info: Sangram Vajre sangram@peak.community

Whether it’s helicoptering in speakers to Western Canada’s largest marketing conference or taking the TEDx stage to share an idea, Joel Hansen’s heart for storytelling and empowering others will always be integral to his work.  Born and raised on the West Coast, Hansen is now a regularly sought out Marketing Advisor and regular speaker on the topics of Linkedin, Social Media and Personal Branding.  Having had the privilege to partner with global brands in past ventures like Uber, Amazon, Slack, Buzzfeed, Hootsuite, DAVIDsTea and Airbnb has opened his eyes to the impact an organization can have when a brand’s story empowers their audience.  On Linkedin, He’s had the opportunity to help brands such as the LA Clippers, Translink, Best Buy, Vancouver Canucks, Prezi and Adobe develop initiatives that drive brand awareness for younger generations.  He's also been notably recognized by Daily Hive as one of Vancouver's Top 30 Tech Influencers to follow and featured by GoDaddy, BetaKit and Forbes in further stories. Joel’s enthusiasm and youthfulness combine to make his talks easily relatable and full of same-day actionable takeaways for the listeners.

We chat with Evan Singer, the Founder of Human Speek, a digital marketing agency that focuses on marketing that clicks.  He previously worked as the Senior Brand Strategist at Uber and Product Marketing Manager at the NFL.. He specializes in brand, product, content, and tech.

Allen Gannett founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform. Previously, co-founded Acceleprise, the leading SaaS startup accelerator.  He is the author of The Creative Curve, a book about developing the right idea at the right time. The Creative Curve is available in eight languages and has been featured on CNBC, Inc, Business Insider, and more. Get the book "The Creative Curve": Buy Here

Vikki Ross has been writing copy for major global brands for 24 years and she specializes in branding and tone of voice, and she travels the world telling businesses how to talk. She had some amazing copywriting gigs at The Body Shop and Virgin Media and joined Sky as Head of Copy to co-create their brand personality and tone of voice. That was 10 years ago and she has been their Lead TOV Consultant ever since.  She is @VikkiRossWrites on Twitter where she created #copywritersunite and @copynights to connect copywriters.

We chat with field marketing expert, Nick Bennett, the Director of Field Marketing @ logz.io and former head of field marketing at Clari. 

We sit down with Garrett Mehrguth, CEO of Directive, a next-gen performance marketing agency for software companies. Garrett is hosting 3 shows right now for SaaS marketers. SaaS Marketing Makeover, Sour & SaaS, and 2 Minutes of SaaS. We talk about 6 Data- Validated Tactics To Increase Qualified Opportunities. 

We talk to Shaneé, Founder of Growth Academy, and a Linkedin Influencer. She grew her audience to over 675,000 on Linkedin.  Join Growth Academy - https://www.growthacademy.global/ Shaneé on Linkedin - https://www.linkedin.com/in/shaneemoret/

We chat with Katelyn Bourgoin, 4X Founder and CEO of Customer Camp. She is an expert in helping marketers and product teams figure out what triggers customers to buy so they can market smarter.  Twitter - @Katebour Customer Camp -  https://customercamp.co/

We chat with Harry Dry, founder of Marketing Examples, the finest real-world marketing examples website out there. If you haven't subscribed to his newsletter, you should at marketingexamples.com. PS — Harry's recently launched Copywriting Examples. The site for anyone writing new copy. Take a look.

Chris Walker, the CEO and Founder of Refine Labs joins the podcast. We talk about what it means to be buyer-centric, how buyers buy, and what marketers should really measure, and much more.  Follow Chris on LInkedin: https://www.linkedin.com/in/chris-walker-41597028/ Refine Labs Podcast: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=h6zmLFUxQ_aiEGDNyWiuXg

Jordan Paris is the Founder of Trend Up Media, a podcasting agency. His podcast, Growth Mindset University, is a top 15 education podcast.  Listen to how we talk with Jordan about having a growth mindset, having a college education, and podcasting.  Websites: JordanParis.com | TrendUp.Media | YourPodcastPlaybook.com | Course.JordanParis.com

Joining TMM is Liz Willits who has sent over 10 million emails in her career. She is an Email Marketing and Copywriting Expert, a Marketing Instructor at the University of Vermont, and owner of her own marketing agency. Linkedin: https://www.linkedin.com/in/liz-willits/ Liz's Free Guide: https://lizwillits.com/open-rate-guide/

Matthew Kobach (@mkobach), Director of Content at Fast, talks about how to do social media right.  

We talk to personal branding expert, Amelia Sordell, founder of Klowt, a personal branding agency in the UK. about how to build a successful personal brand. 

Copywriting is a hot topic and we are lucky to have one of the best in the best as our guest. We sit down with Eddie Shleyner, Founder of VeryGoodCopy, to talk copywriting. 

The Marketing Millennials sits down with Public Relations guru, Sarah Evans, to chat about PR. 

We sit down with Robin Daniels, CMO of MatterPort, ex- WeWork, Linkedin, Salesforce and Box. 

We sat down with the Coolest Cool aka Ross Simmonds. The founder of Foundation, B2B Marketing agency.  This man is a content creation and distribution wizard. 

Our first of many happy hour talks.  We talk about Creativity, TikTok inspiring a generation of creators, and Linkedin being the Facebook of 2012. 

We catch up with Rebecca Sadwick, Managing Partner, at Strategica Partners and former first marketing hire at GoGuardian. Rebecca helps grow tech companies from $1M to $50M ARR. Linkedin: https://www.linkedin.com/in/rebeccasadwick/

Gen Z Marketing with Jake Bjorseth, Founder of Trndsttrs, a Gen Z Marketing Agency. 

We sit down with Bridget Poetker, Digital Marketing Manager at BigTime Software, and talk content marketing.

We talk to James Carbary of Founder of Sweet Fish Media, a podcasting agency, about Podcasting. (Duh!)

From our journey in the industry to inspirational people and a lot of fun along the way, we’re exposing the underrated side of marketing—bring your stories and get ready to join the Marketing Millennials fam!

Hey! Welcome to our Marketing Fam.