Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Tal Raviv of Riverside.fm about all things how product management is rapidly changing. 🔗 Links Tal on LinkedIn: https://www.linkedin.com/in/talsraviv/ Tal’s favorite product: https://1writerapp.com/ Tal on Twitter: https://twitter.com/talraviv Tal’s company: https://riverside.fm/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (10:22) - The idea that there is no "right way" to do product management (18:35) - Product isn't a role, it's a team (24:41) - Thoughts on PRDs (31:27) - Tal's favorite products

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches. 🔗 Links * Apri’s website: https://www.aprildunford.com/ * April on LinkedIn: https://www.linkedin.com/in/aprildunford/ * April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005 🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (02:53) - Product led vs. sales led (06:04) - Positioning vs. messaging vs. narrative (15:33) - How to tie small product changes into your positioning (22:04) - Expanding positioning to include more customers (26:04) - Measuring the effectiveness of positioning and messaging (36:58) - April's book about product positioning (42:21) - Identifying companies with great positioning (44:40) - Reinforcing positioning without reusing the exact same words (48:53) - When to create and share a positioning document

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Andy Yeo (Airbyte, Segment) about Andy’s experience standing up Continuous Discovery during his time as a product manager at Airbyte. 🔗 Links Andy on LinkedIn: https://www.linkedin.com/in/andycpyeo/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (05:34) - An overview of Airbyte's product team (08:44) - Bringing product managers closer to customers (16:00) - Operationalizing user interviews (27:09) - Prepping for user interviews (36:15) - Managing and organizing user feedback (40:50) - The impact of more customer conversations (47:30) - The ideal frequency of customer calls (50:03) - Finding the right customers to talk to

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vivek Sharma of Stripe (formerly of Microsoft and Meta) about how being a generalist has helped him navigate a career in product. Vivek also shares 3 things that make Stripe unique in the way they build products. 🔗 Links Vivek on Twitter: https://twitter.com/pucknorris Vivek on LinkedIn: https://www.linkedin.com/in/vivsha/ Vivek’s favorite product: https://chat.openai.com/chat 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (05:01) - The value of being a generalist and listening really well (11:09) - Working on the Revenue and Finance Automation Suite at Stripe (21:49) - 3 things that make Stripe unique in the way they build products (26:34) - How "Friction Logs" help improve the user experience at Stripe (35:03) - Vivek's favorite product

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sam McAfee about his experience in the early days of tech and how he came to write a book about the working methods of good startup teams. Sam also shares his favorite books related to the world of startups. 🔗 Links Sam’s company: https://www.startuppatterns.com/  Sam’s book: https://a.co/d/1kehttN  Continuous Discovery Habits: https://a.co/d/iPhopiY Escaping the Build Trap: https://a.co/d/an3of1K Team Topologies: https://a.co/d/8771g1K  Everything in its place: https://a.co/d/8BAL0rU  Sam’s favorite product: https://merlin.allaboutbirds.org/  🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (08:14) - The early days of agile (22:12) - A "case study" startup Sam featured in his book (27:39) - Advice to product teams during a tech industry downturn (37:43) - Sam's book recommendations (44:34) - Sam's favorite product

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Graham Reed about his experience standing up Product Ops in his last two roles. 🔗 Links Graham on LinkedIn: https://www.linkedin.com/in/grahamreed/ Graham’s company: https://www.cobalt.io/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (07:45) - Where things break down without Product Ops (15:45) - Improving communication (22:25) - Feedback collection (25:34) - Creating value for customers and the business (32:51) - Scaling company-wide communication (41:46) - Measuring the value of Product Ops and knowing when to spin up a Product Ops function (49:23) - Partnering with the engineering team (55:02) - Delivering value through Product Ops

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vidya Dinamani of Product Rebels about her experience consulting over 200 product teams. Vidya shares tips for how product teams can stay close to customers and she breaks down some of the common problems she sees product teams facing today.  🔗 Links Vidya’s company: https://productrebels.com/ A 6-part formula for developing a customer problem: https://productrebels.com/a-6-part-formula-for-developing-a-customer-problem/ One of Vidya’s favorite products: Canva 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (06:00) - The discovery phase of product management coaching (09:44) - How product leaders can stay close to customers (15:24) - Common problems within product teams (26:31) - How to write good problem statements (30:09) - Backlog management tips (36:49) - Getting distracted about using the right tools (40:01) - Vidya's favorite products

Blake and Steve talk about the Chief Product Officer report published by LaunchNotes. The report covers a wide range of data pertaining to individuals who have held the role of CPO. Blake and Steve talk about the average age of CPOs, some common career paths, promotions, and higher education.🔗 Links * How to become a Chief Product Officer: https://www.launchnotes.com/blog/become-a-chief-product-officer * Loop by Microsoft: https://www.microsoft.com/en-us/microsoft-loop 🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (01:12) - Microsoft’s new product, Loop (6:07) - CPO age and experience (14:49) - The career path of CPOs (22:435) - Promotions (27:00) - CPOs and MBAs

Steve Klein from LaunchNotes talks with Ramli John about his EUREKA framework that companies like Appcues use to build world-class new user onboarding experiences. Ramli and Steve also talk about how to keep users motivated and engaged throughout the onboarding process. 🔗 Links Onboarding Iceberg: https://www.appcues.com/blog/the-onboarding-iceberg Bj Fogg behavior change model: https://behaviormodel.org/ The EUREKA framework: https://productled.com/blog/the-eureka-framework-to-improve-user-onboarding/ Ramli’s book: https://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers/dp/1777717701 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (03:42) - The challenges with onboarding (06:55) - Introducing the EUREKA framework (09:02) - Creating an onboarding team (15:18) - Understanding the user's definition of success (24:40) - When your product solves multiple problems (34:29) - Helping new users succeed with day-one action items (41:14) - Keeping users engaged and motivated (49:48) - Multi-level onboarding (51:55) - What is the right amount of onboarding? (54:47) - When to focus on self-serve onboarding at an early-stage startup (56:26) - Identifying PQLs

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Artem Koren (https://www.linkedin.com/in/akoren/) of Sembly AI about transitioning from consulting Fortune 500 companies to becoming a co-founder. Artem shares his tips on how to sell to large companies and they discuss the excitement around AI in tech. 🔗 Links Koren’s company: https://www.sembly.ai/ Koren on LinkedIn: https://www.linkedin.com/in/akoren/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (05:24) - Lessons learned from consulting at Fortune 500 companies (16:08) - Tips for selling into the Fortune 500 (19:40) - Transitioning from consulting to co-founder of a startup (25:28) - Finding early customers (30:42) - The AI boom

Steve, Teddy, Blake, and Jake discuss a variety of product launch tactics, including waitlists, beta programs, communities, and cold outreach for getting the word out. They dive deep into how and when to use Product Hunt, and Jake shares some outside-of-the-box ideas to help move the needle on product launches. 🔗 Links * Product Hunt: https://www.producthunt.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (03:08) - Beta programs and pre-launch activities (07:37) - Beta programs and pre-launch activities (13:56) - Nailing product screenshots (20:14) - Events and conferences (24:16) - The power of cold outreach (26:35) - The power of cold outreach (31:40) - Thoughts on Product Hunt (38:18) - Thinking outside of the box

Blake and Steve discuss some of the findings in the recently published 2023 Future of Product Management report. They specifically talk about the downturn in hiring, average working hours, the cost of replacing a product manager, and more. 🔗 Links The future of product management benchmark report: https://productschool.com/future-of-product-management/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (15:28) - Trends around customer acquisition cost

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Dani Grant (co-founder of Jam, previously of Cloudflare) about the transition from product manager to founder. Dani share’s some of the things you miss when you become a founder, and she explains how her small team works quickly by leveraging internal betas. 🔗 Links Dani’s company: https://jam.dev/ Dani’s Tweet about transitioning from PM to founder: https://twitter.com/thedanigrant/status/1629147359883022337 Startup school series: https://www.youtube.com/playlist?list=PLQ-uHSnFig5M9fW16o2l35jrfdsxGknNB 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (03:19) - Things Dani wishes she knew transitioning from PM to founder (11:40) - Working faster with fewer people and internal betas (20:52) - Some of the sacrifices of being a founder (25:31) - What does a good founder / PM relationship look like? (35:37) - What's happening at Jam?

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Rian van der Merwe (Postmark, ActiveCampaign) about his journey into product management and transitioning into a GM role. Rian also shares how they close the loop with customers on feature requests. 🔗 Links Rian’s personal website: https://rianvdm.com/ Rian’s company: https://postmarkapp.com/ Rian’s book: https://www.amazon.com/Making-Right-Product-Management-Startup-ebook/dp/B00M0KTVTO The Design Of Everyday Things: https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (08:38) - Getting started in product management (15:48) - Rian's book about product management (23:00) - Empowering teams to make critical decisions (25:12) - The value of writing (30:13) - From product management to GM (34:39) - Staying close to customers

Blake and Steve chat with Blake Ziolkowski (of LaunchNotes’ sales team) about competitive intelligence. Blake Z. also shares his number one question to ask competitive customers. 🔗 Links LaunchNotes ROI Survey: https://www.launchnotes.com/blog/roi-of-launchnotes 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (01:45) - Where does competitive intel work best within a sales team? (09:45) - Customer success as a differentiator (11:22) - Balancing the type and amount of competitive intel you share (16:28) - The best question to ask competitive customers (20:24) - Thoughts on ROI surveys (31:53) - Picking up patterns in customer feedback (34:05) - Sharing customer insights internally (39:02) - Finding product market fit in a competitive market

Steve Klein (@stevenklein - https://twitter.com/blakethorne) of LaunchNotes talks with Andy McCotter-Bicknell (Head of Competitive Intel @ ClickUp) about how competitive research can help sharpen your product strategy, and how to effectively do it at your company. 🔗 Links Andy on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell Andy on TikTok: https://www.tiktok.com/@healthycompetition Andy’s competitive intel course: https://competitiveplaybook.com/ Andy’s podcast and community: https://healthycompetition.co/ Competitive intel tool: https://www.similarweb.com/ A tool for helping you write better emails: https://www.lavender.ai/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (03:07) - Building a competitive intelligence program (05:53) - Should you focus on competitors? (15:34) - 3 sources for gathering competitive intel (23:15) - Tips for building a win/loss program (28:46) - Tips for ensuring customer research insights don’t go dormant (36:07) - Thoughts on G2 and Capterra (43:18) - Tips for requesting an interview (46:03) - How do you learn about a competitor’s pricing model when they don't publish it on their website? (49:04) - How does competitive intel change over the size and growth of a company? (50:42) - Andy's course on competitive intel

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Fran Rosch (https://www.linkedin.com/in/franrosch/ - CEO of ForgeRock, previously of Symantec), about what he expects from product leaders. They discuss important traits of product leaders, and Fran shares his thoughts on defining vision, purpose, mission, and strategy. 🔗 Links Fran’c company: https://www.forgerock.com/ 🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (02:32) - What do CEOs look for from product leaders? (05:32) - Leveraging qualitative data to drive company & product strategy (12:10) - Strategy frameworks (15:22) - The important trait of “judgment” in product management (12:34) - What Fran is most excited about right now at ForgeRock (23:25) - Thoughts on vision, purpose, mission, and strategy (29:55) - General availability tips from a CEO

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Yi Wang of Journeey about her path to becoming a founder and how she has built an audience by creating a dialogue early on. Yi also shares some tips for new founders who are getting started with building a product. 🔗 Links Yi’s startup: https://journeeyapp.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (05:56) - Becoming a founder (07:47) - Collecting feedback early on (14:42) - The importance of targeting communication with your users (20:21) - Advice for new founders

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Daniel Liem about his experience working on products at Uber and Linear. Daniel shares insights on how Uber managed to ship fast while scaling quickly and he gives listeners tips on how to work smarter by leveraging automation. 🔗 Links Daniel on Twitter: https://twitter.com/dcliem 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (08:29) - How uber shipped quickly (13:02) - Striking a balance between ambition and scalability (25:20) - Vision, persistence, and automation (33:11) - Working smarter with more automation

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Rahul Chhabria (https://www.linkedin.com/in/rahulchhabria/) of Sentry (formerly Atlassian and Apple) about the diverse career path that lead him to tech, including roles in product, marketing, and growth. 🔗 Links Rahul on LinkedIn: https://www.linkedin.com/in/rahulchhabria/ One of Rahul’s favorite products: https://feedly.com/ Another one of Rahul’s favorite products: https://www.sonos.com/en-us/ Rahul’s home automation tinkering project: https://www.raspberrypi.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (06:05) - Starting a career in tech (13:25) - Building relationships with engineers as a product manager (23:25) - From product management to product marketing (31:15) - From product marketing to growth (37:45) - Advice for new product managers (39:05) - Rahul’s favorite products

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Chris Mann (https://www.linkedin.com/in/chrismannlinkedin/), founder of GrokAI and previously of Bizo and LinkedIn, about how to align teams around a product and company strategy. 🔗 Links Chris on LinkedIn: https://www.linkedin.com/in/chrismannlinkedin/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (09:42) - The "Learning" phase of product strategy (11:55) - The "Think" phase of product strategy (16:54) - The "Decide" phase of product strategy (19:25) - The "Plan to act" phase of product strategy (28:56) - Preparing for strategy meetings

Steve, Adam, and Blake chat about a recent AMA they did with Dave Schools from Hopin, a company known for building and acquiring multiple products. They also discuss other companies that have grown their business on the success of multiple products. 🔗 Links 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Offsite recap (02:28) - Thoughts on multi-product companies (17:26) - Examples of companies with multiple products (29:33) - Our next AMA guest

Steve Klein (https://twitter.com/stevenklein) of LaunchNotes talks with Dave Schools of Hopin (https://twitter.com/daveschoools) about Hopin’s journey acquiring and building new products to unlock their next phase of growth. 🔗 Links Dave on Twitter: https://twitter.com/daveschoools Dave’s company: https://hopin.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (06:28) - Acquisitions and building products (18:56) - Deciding to build a new product (29:58) - Collaborating across the company on a new product (38:34) - Product-led growth or enterprise first? (40:31) - ​​Not sharing code bases across product (43:52) - How early is too early for a waitlist? (45:28) - Deciding on a name for a new product (48:18) - Sizing up the opportunity of a new product

Blake, Steve, and Jake talk about product roadmaps and some of the anxiety that comes with sharing a public roadmap with customers. They also share some examples of public roadmaps from well-known SaaS companies. 🔗 Links 30 product roadmap examples from real products: https://www.launchnotes.com/blog/product-roadmap-examples Using product roadmaps as a strategic growth tool: https://www.launchnotes.com/blog/product-roadmap-strategy 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Public roadmaps (18:43) - Setting expectations around your roadmap (22:11) - Examples of roadmaps hosted on LaunchNotes

Steve Klein (twitter.com/stevenklein) of LaunchNotes talks with James Hawkins (https://www.linkedin.com/in/j-hawkins/) of PostHog about how they found product market fit after pivoting several times and how they support 23,000 customers through a community without a dedicated support team. They also discuss tips for prioritizing roadmap items and the delicate balance of performance improvements and new functionality. 🔗 Links James on LinkedIn: https://www.linkedin.com/in/j-hawkins/ James’ company: https://posthog.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (01:02) - Advice for new CEOs (03:50) - Deciding to pivot (12:15) - Prioritizing roadmap items (21:10) - Supporting 23,000 customers without a dedicated support team (25:21) - Building an inbound sales engine (30:04) - Defining company vision (41:38) - Balancing performance improvements with new functionality

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) and the LaunchNotes team chat with Josh Herzig-Marx about the similarities between cooking and building products and how frameworks can help you work smarter. They also talk about the career paths of individual contributors vs. managers and share tips for getting promoted. 🔗 Links Should management be your career path? https://medium.com/smells-like-team-spirit/should-management-be-on-your-career-path-a6aa6b7aad0a Josh on LinkedIn: https://www.linkedin.com/in/joshuaherzigmarx/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Applying cooking lessons to marketing and product management (10:20) - The value of frameworks (18:53) - Transitioning from IC to manager (39:11) - Tips for getting promoted

Steve Klein (twitter.com/stevenklein) talks with Josh Herzig-Marx (linkedin.com/in/joshuaherzigmarx) about the new things you’ll be expected to do when transitioning to a Product Leadership role, and how you can accel at them. 🔗 Links Josh on LinkedIn: https://www.linkedin.com/in/joshuaherzigmarx/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (05:00) - Why transitioning from IC to leadership is hard (10:25) - Communicating the product vision (18:12) - Building out a hiring process (24:59) - Delivering feedback to direct reports (30:05) - Career ladders (35:43) - Prioritizing product work (37:55) - Differences between an IC and a manager (39:10) - How to get leadership on board for growing the product team (41:20) - Growth and promotions as a product manager (43:58) - The important skill of delegating (45:39) - Dealing with unclear ownership (48:08) - Developing junior PMs into seasoned PMs

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) and the LaunchNotes team talk about a recent podcast recording with Des Traynor from Intercom. Tyler shares how they landed on their company strategy framework, and they discuss a product that Spotify quietly shut down.   🔗 Links 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - A recent podcast conversation with Des Traynor, co-founder of Intercom (11:06) - Company strategy frameworks (32:47) - When Spotify quietly shut down a product

Steve Klein (twitter.com/stevenklein) talks with Justin Gallagher (twitter.com/justingallagher) about how synchronous work and communication in a remote company is a recipe for burnout. Teams should work more asynchronously by having better documentation around how to get work done, and by communicating with more intentional long-form written content. 🔗 Links Justin’s company: https://www.hoop.app/ Justin on LinkedIn: https://www.linkedin.com/in/justinjgallagher/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (04:22) - Pioneering the remote movement at Trello (08:37) - Remote work and burnout (11:17) - Defining "remote" and "async" (11:42) - Providing feedback in a remote setting (19:14) - Making big decisions as an async remote team (29:42) - Shifting expectations on response times (35:28) - Top 3 tools for async communication (37:51) - How do you collaborate when teams are spread across multiple timezones? (39:04) - When are meetings actually necessary?

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Des Traynor of Intercom about their successful journey from one product to multiple products, knowing when to sunset a product and what they look for when hiring product leaders. Des also shares his thoughts on the fast-moving adoption of AI in products today. 🔗 Links Des’ personal website: https://destraynor.com/ Des’ company: https://www.intercom.com/ Des on Twitter: https://twitter.com/destraynor Des on LinkedIn: https://www.linkedin.com/in/destraynor/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (02:48) - From a single product to a multi-product platform (09:29) - The risk of rolling out new products as a mature company vs. a young startup (14:31) - What Intercom looks for when hiring product leaders (26:00) - Des’ thoughts on AI

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Ciara Peter of Robin (previously of Salesforce) about how her product career started in design, how to deliver feedback and deal with imposter syndrome, using conviction to make better product decisions, and much more. 🔗 Links Ciara on LinkedIn: https://www.linkedin.com/in/ciarapeter/ Ciara’s company: https://robinpowered.com/ Ciaras favorite product: https://www.hatch.co/restore 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (11:54) - From design to product (15:50) - Presentation skills and the value of overcommunicating (21:30) - Delivering feedback to your reports (25:31) - Hiring people more senior than you (27:28) - Blending conviction with data to help make product decisions (34:06) - How to deal with imposter syndrome (38:04) - Ciara’s favorite products

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Dave Meyer of Atlassian about launching a product marketplace, enterprise product management, and how sharing key functionality across a suite of products helps improve the customer experience. 🔗 Links Dave on LinkedIn: https://www.linkedin.com/in/hellodavemeyer/ The company Dave works for: https://www.atlassian.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (06:26) - Sharing core functionality across a suite of products (11:32) - Launching a marketplace (22:32) - Finding customers as a marketplace app provider (27:13) - Enterprise product management

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Alex Klufas (IBM) about the importance of learning your product and getting to know your team, and Alex shares tips for growing an audience on TikTok by leaning into tactical content to build stronger connections. 🔗 Links Alex on TikTok: https://www.tiktok.com/@alex_the_pm Alex on Instagram: https://www.instagram.com/alex_the_pm/ Alex’s company: https://www.ibm.com/us-en?ar=1 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (07:39) - The importance of getting to know your product and team as a new PM (14:09) - Using TikTok to share PM knowledge (20:52) - Using tactical content to grow an audience (26:34) - Balancing a side hustle with a full-time job (28:39) - Building more personal connections through TikTok (31:13) - Alex's favorite product right now

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Patrick Thompson of Amplitude (previously of Iteratively and Atlassian) about the importance of data within product teams, traits of successful product managers, and how balancing “growth years” with “rest years” is critical for a successful career. 🔗 Links Patrick’s company: https://amplitude.com/ Patrick on LinkedIn: https://www.linkedin.com/in/patrickt010/ Patrick on Twitter: https://twitter.com/patrickt010 One of Patrick’s favorite products: https://www.spotvirtual.com/en 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (04:45) - Leveraging data to build better products (15:39) - How data maturity affects companies (25:58) - What makes a successful product manager today? (41:25) - Being intentional with “growth years” and “rest years” throughout your career (45:09) - Patrick’s favorite products

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Adam Dahlgren of Allstacks about the parallels between political campaigns and major project launches, starting a company, and finding product market fit by getting to know your users. 🔗 Links Adam’s company: https://www.allstacks.com/ Adam on LinkedIn: https://www.linkedin.com/in/adam-dahlgren 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (12:08) - The adrenaline of major project due dates (16:11) - Starting a company with bootcamp graduates (20:54) - Building a career around a specific problem set (34:50) - Getting to know your users and leveraging feedback

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Mary Sheehan (https://www.linkedin.com/in/maryshirleysheehan/) of Adobe (formerly Adroll and Google) about her upcoming book, The Pocket Guide to Product Launches. Mary also discusses the importance for product marketers to collaborate across teams, how to get customer insights and flexing the muscle of saying “no” as a marketer. 🔗 Links Mary on LinkedIn: https://www.linkedin.com/in/maryshirleysheehan/ Mary’s book (coming soon): http://productlaunch.pro/ Adobe’s Launch break-down: https://www.launchnotes.com/blog/how-they-launched-it-adobes-cloud-transformation Mary’s podcast, Women in Product Marketing: https://sharebird.com/h/product-marketing/s/women-in-product-marketing Mary’s favorite product right now: https://www.jasper.ai/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (03:00) - Mary’s book, The Pocket Guide to Product Launches (06:19) - The importance of cross-team collaboration in product launches (11:47) - Tracking the impact of a product launch (27:40) - Tapping into user insights (34:32) - Mary's Podcast, Women in Product Marketing (39:01) - Flexing the muscle of saying "no" as a product marketer (42:51) - Mary's favorite product right now

The LaunchNotes crew gets together with a few friends to discuss 2023 product predictions from some of the top product managers in tech. Learn how B2B SaaS product work will change in 2023 and how you can get ahead of the curve.

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Seif Salama (https://www.linkedin.com/in/seif-salama-53005b61/) of Carta (previously Google, Zynga, and Angelist) about the differences of working at a large company vs. a startup, and Seif shares tips for interviewing and hiring product marketers. 🔗 Links Seif Salama on LinkedIn: https://www.linkedin.com/in/seif-salama-53005b61/ Seif’s current company: https://carta.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (06:24) - Marketing at large established companies vs. startups (16:03) - Interviewing tips for hiring product marketers (24:44) - Interviewing tips for getting a product marketing job

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sarah Aleksich (https://www.linkedin.com/in/sarah-a-2818631/) of Popmenu about how to prioritize your time when joining a new company, the importance of “brand” within product marketing, and why it’s important to balance career experience with new perspectives when joining a company. 🔗 Links Sarah on LinkedIn: https://www.linkedin.com/in/sarah-a-2818631/ Sarah’s company: https://get.popmenu.com/ One of Sarah’s favorite products: https://www.copy.ai/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (08:23) - Bringing a product to market for the restaurant industry (15:10) - Joining a new company as a marketing leader (20:15) - The intersection of "brand" and "product marketing" (27:58) - The importance of leveraging both gut feel and data in product marketing (33:09) - Balancing career experience with new perspectives when joining a company (36:57) - The excitement around AI in marketing today

Jake, Blake, Adam, and Teddy talk about our favorite company tradition: Innovation Week! 🔗 Links 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talk to John Cutler, Product Evangelist and Coach at Amplitude. John talks about how to think about your product strategy, measuring progress on your strategy with the North Star framework, and prioritizing day-to-day work with OKRs. ➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack - https://www.launchnotes.com/launch-awesome. ---- 🔗 Links: * 17 North Star framework activities - https://miro.com/app/board/uXjVPf0HwEA=/ * The North Star framework "book" - https://amplitude.com/north-star * John's Substack - https://cutlefish.substack.com/ * John on Twitter - https://twitter.com/johncutlefish 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome ---- Show Notes: (00:27) - Intros (00:57) - Strategy starts with an opinionated view (10:32) - Levels of certainty in our strategy (16:53) - Measuring success in your strategy (22:33) - Finding your North Star by "betting up" (23:43) - Finding your North Start with "power prompts" (28:11) - Measures vs metrics (30:34) - How often does a North Star change? (32:16) - Finding what influences your North Star metric (40:08) - Open Q&A ---- For more from LaunchNotes, subscribe here ➡ https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Jeff Ferguson (https://www.linkedin.com/in/jeffreysferguson/), formerly of Pipeline DB and Confluent, about how he applied lessons from learning poker to build a successful career in SaaS, including working in sales and marketing and becoming a founder. 🔗 Links Jeff’s previous company, Confluent: https://www.confluent.io/ The startup accelerator Jeff went through when building Pipeline DB: https://www.ycombinator.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (03:43) - How a poker skillset can be applied in business (08:10) - From poker to sales (16:29) - Starting his own company (18:27) - Building a community around an open source product (28:11) - Getting acquired and taking a product marketing role (30:55) - The subjective nature of product marketing (36:49) - Taking a relentless approach to your career path (39:38) - Jeff's appreciation for Google Search

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Meghan Keaney Anderson of Jasper (formerly of HubSpot) about how AI is changing the way marketers work, some of the hesitation around AI, and why it’s important to balance conviction with customer research when launching new campaigns. 🔗 Links Meghan on Twitter: https://twitter.com/meghkeaney One of Meghan’s favorite tools, Canva: https://www.canva.com/ Meghan’s current company, Jasper: https://www.jasper.ai/ Meghan’s previous company, HubSpot: https://www.hubspot.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introduction (04:25) - The early days of building product marketing at HubSpot (08:52) - How Jasper helps writers and content creators do their jobs (12:43) - Hesitance around AI in marketing (14:37) - Using AI to help kickstart the writing process (22:21) - Using AI to sythesize and summarize long-form content (28:52) - Building a community to help your customers (35:13) - Balancing convinction and customer research when putting something out into the world (37:30) - Meghan's favorite products

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) and Jake Brereton  (@jakebrereton - https://twitter.com/jakebrereton) of LaunchNotes talk about our favorite SaaS homepages. What makes them great? What does a world class SaaS homepage look like? 🔗 Links Figma: https://figma.com/ PostHog: https://posthog.com/ Dovetail: https://dovetailapp.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Kevin Garcia of Retool (formerly Twilio Segment) about marketing to developers, how to market horizontal products, and why what worked at a previous company might not work for your current company. 🔗 Links Kevin’s company, Retool: https://retool.com/ One of Kevin’s favorite tools: https://www.descript.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Intros (03:45) - Secret sauce to being a PMM with a technical audience. (15:17) - How to think about marketing horizontal products (29:44) - Why "rinse and repeat" doesn't always work in product marketing (32:17) - Kevin's favorite products

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks to Matt Hodges, Head of Product Marketing Craft at Atlassian. Matt talks about how PLG needs great marketing to work well - specifically marketing sites that convert well and a system for using product launches to fuel growth. ➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack ---- 🔗 Links: * Jobs-to-be-done Framework - https://jobs-to-be-done.com/what-is-jobs-to-be-done-fea59c8e39eb * Top traits of product marketers - https://www.linkedin.com/pulse/top-traits-best-product-marketers-matt-hodges/?trk=articles_directory 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome ---- Show Notes: (00:27) - Intro (04:49) - Leaning into marketing automation over heavy sales (11:31) - Joining Intercom (13:02) - Setting expectations in a new role (20:02) - Jobs-to-be-done (23:29) - Biggest missed opportunity with marketing sites (25:43) - Matt's favorite marketing sites (31:56) - Matt back at Atlassian (37:39) - Audience questions

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Greg Fulton, Senior Director of Product Management at Blue River Technology. He’s also ran product orgs at exciting companies like Workpattern, Lyte, and AdRoll. 🔗 Links Blue River Technology: https://bluerivertechnology.com/ Journey: https://www.journey.io/ Tractive: https://tractive.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) From English major to product manager (08:19) Building product when you’re not a PM (13:01) Sizing up frameworks and leading teams (17:06) From big company director to startup IC (19:19) Working on hard tech products as a non-technical PM (28:45) Pedigree vs. output

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Chris Butler of Google (formerly Facebook, Waze, Microsoft) about all things product ops. 🔗 Links Chris on Twitter: https://twitter.com/chrizbot “How to Measure Anything” https://www.amazon.com/How-Measure-Anything-Intangibles-Business/dp/1118539273 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) Figuring out the new rules of technology (05:14) Product managing the product management experience (09:00) How to avoid “BS” product ops work (13:45) When’s the right time to bring in product ops (18:37) The right way to think about process improvement (23:00) Effectiveness vs. efficiency (24:01) Why product managers shouldn’t be technical (36:30) The value of randomness Flipping a coin

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks to Andrea Saez, Senior PMM at Trint. Andrea talks about roadmaps, release timelines, and how product teams can better communicate their plans with the people that care. ➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-awesome). ---- 🔗 Links: * The Product Value Creation Plan - https://www.righttoleft.io/white-paper-pmf-is-dead * Andrea Saez on LinkedIn - https://www.linkedin.com/in/andreasaez/ 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome ---- Show Notes: (00:27) - Intros (01:44) - The "religion" of product roadmaps (02:36) - Roadmaps = direction + intention (05:18) - Goals for communicating internally (09:34) - Marketing push after a release (10:57) - Roadmap vs timeline (12:44) - The Product Value Creation Plan (20:34) - How people get into trouble with roadmaps (25:19) - Thinking about external roadmaps (34:02) - How frequently do you update the roadmap? (35:26) - Working cross functionally to decide what to build (37:53) - How to think about changing priorities (40:05) - Communicating changes in release times (42:17) - Say "no" or "not now" to feature requests (46:04) - Wrap up

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks to Jim Stoneham, ex-CMO of Stripe and New Relic, now partner at the VC firm SignalFire. Jim talking about building a PLG dream team. ➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-aw.... -- 🔗 Links: Game Thinking by Amy Jo Kim - https://www.amazon.com/Game-Thinking-Innovate-engagement-techniques/dp/099978854X Follow Jim on LinkedIn - https://www.linkedin.com/in/jimstoneham/ Follow Jim on Twitter - https://twitter.com/jimstoneham 🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome -- Show Notes: (00:27) - Intro (01:28) - PLG roots in B2C (03:31) - Starting with your goals (07:43) - Sequencing the PLG functions (16:49) - What needs to get done? (25:59) - Is there a single PLG owner? (28:20) - Qualities to look for when hiring for PLG (30:56) - PLG and complex SaaS tools (33:20) - Transitiong from sales-led to product-led (36:59) - Readiness benchmarks for building a PLG team (38:26) - PLG for larger companies that micromanage (40:25) - Tools for data instrumentation

Adam, Teddy, and Blake talk about Bernie, the new AI layer inside of LaunchNotes. The crew talks through how it works, how we launched, and some of the exciting things we're looking forward to seeing Bernie do. 🔗 Links 🧑‍🚀 Learn more about Bernie: https://updates.launchnotes.com/announcements/launchnotes-artificial-intelligence-layer-is-here 🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome: https://www.launchnotes.com/launch-awesome

Think PLG is all about customer acquisition? As Amplitude's first Director of Product-Led Growth, Franciska Dethlefsen has helped build a world-class PLG motion. Franciska dives into the three ways PLG can be implemented, and why it's short-sighted to assume product-led is only about finding new customers. She previously ran growth at Iteratively and has done a lot of advising across startups and venture funds. She’s worked all across growth, marketing, product, and PLG. This was a great conversation and a must-listen for leader building for PLG. 🔗Links: Franciska on LinkedIn 🚀 Check out LaunchNotes 🙏 Join Launch Awesome

The LaunchNotes crew looks talks about the vast collection of AI writing tools showing up on the market. What ones are we using and trying, what are we excited about and how can product and product marketing teams get hands-on with AI today. 🔗 Links 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome

Andrew Williamson is a Montana-based product manager in the data management space. He’s worked with some A-list consumer-facing brands — places you definitely know and probably done business with. He also worked on data analytics for Seattle Children's Hospital and Atlassian. In this episode we dig into what he’s learned at these great companies, the untapped potential of PMing for internal products, life as a data-focused PM, and what product managers need to do to operate at this level. ---- 🔗 Links: * Connect with Andrew: https://www.linkedin.com/in/andrew-williamson-a609a120/ 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks to Christina Weiss who is a product management and strategy consultant for her own firm CKW Consulting. Christina talks about the two foundations PMs need to build in order to influence the roadmap and have an impact on the direction of the company.  ---- 🔗 Links: * Christina's website: https://christinakweiss.com/ * Find her on Twitter - https://twitter.com/ckells19 * Christina's Maven course - https://maven.com/christinakweiss/communication-and-stakeholder-management-for-product-managers  * DISC profiles - https://trainingmag.com/which-bird-are-you-taking-flight-with-the-disc-styles/ * The Power-Interest Matrix - https://www.romanpichler.com/blog/stakeholder-engagement-analysis-power-interest-grid/ * Tracking stakeholders - Tracking your stakeholders: https://www.christianstrunk.com/blog/how-to-manage-stakeholders  * Pixar's storytelling framework - https://uxmag.com/articles/pixars-rules-of-storytelling-applied-to-product-managers-ux-designers-banner 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome ---- Show Notes: (00:00) - Intros (06:14) - Getting buy-in and having influence (12:06) - PM-specific things to build trust (19:07) - Being an expert on customers (25:43) - The communication pillar (32:19) - What new PMs should focus on (34:10) - Dealing with micromanaging (37:17) - Other processes and rituals to lay a foundation of trust (39:33) - Common failures modes for PMs (42:32) - Where to find Christina

The LaunchNotes crew looks through the 2023 product management events calendar and tries to figure out what looks interesting, what makes for a good conference, and what ones we should attend and sponsor in 2023. 🔗 Links 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome

Tushar Kirtane is VP of Product Management & Operations at Kevel. He’s also led teams at Pocket and participated as a fellow in the esteemed On Deck program, among other exciting companies like Bridgewater Associates, and Deloitte. In this conversations Tushar shares tips and insights from his time leading a consumer product, and what B2B product managers can learn from this. We also discuss what it's like making the transition from B2B to B2C and how other PMs can make the switch. Finally, Tushar shares how having a finance background has helped him as a product leader and how anyone can become more finance- and data-savvy. 🔗 Links 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome Connect with Tushar: https://www.linkedin.com/in/tushar-kirtane/ 

Pirow Cronje is Head of Customer Service Experience at Atlassian. Pirow’s had an incredible run at Atlassian where he’s worn a bunch of different hats across 9 years with the company. We talk about all the ways Atlassian is taking on the challenge of managing feedback at scale. 🔗 Links: 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

Dan Chuparkoff, Group Product Manager for Firebase at Google. Dan talks about a handful of things "coastal startups" tend to assume about their customers that often aren't true. ➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-awesome. ---- 🔗 Links: * Follow Dan on LinkedIn - https://www.linkedin.com/in/chuparkoff/ 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome ----

The LaunchNotes crew talks getting content inside your product, running customer education cohorts, and cool products they've been checking out lately. 🔗 Links 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks to Matt O'Connell, Co-founder and CEO of Vistaly. Matt talks about starting with strategy, focusing on outcomes over outputs, and how to use opportunity-solution trees to solves customers pain points. 🔗Links 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome

Bryant Chou and Vikas Bhagat, the CTO and Head of Product Marketing at Webflow, talk about learnings, success, regrets, and more from a product launch they worked on. 🔗 Links 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome

The LaunchNotes crew talks hiring for product ops, the role of the "ops" pro in modern SaaS companies, creating product superfans, and more. 🔗Links: 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks to Marcus Andrews, Director of Product Marketing at Pendo. Marcus talks about how companies like HubSpot have used Narrative Design to grow to be billion dollar companies, and how you can implement it today at your company. ➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-awesome. ---- 🔗 Links: * Marcus's Narrative Design Course on PMA - https://certified.productmarketingall... * Marcus's Twitter - https://twitter.com/Marcus_Andrews * Follow Marcus on LinkedIn - https://www.linkedin.com/in/marcusand... 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-aw... ----

Steve Klein (@stevenklein - https://twitter.com/stevenklein) and Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talk to James Doman-Pipe (@jdomanpipe - https://twitter.com/jdomanpipe) and Alicia Carney (@aliciaverbs - https://twitter.com/aliciaverbs) . James and Alicia tell the story of how the launch of Kayako 2.0 brought their growth to a screeching halt. Over the next six months they went back to the drawing board positioning, pricing, and onboarding to get things back on track. ➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-awesome -----  🔗Links: 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

Ravi Tharisayi (now the Senior Director of Product Marketing at LaunchDarkly) talks about his time working on rebranding Jira Service Desk and relaunching it as Jira Service Management. 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome

We're joined by Tammy Le, VP of Marketing & Strategy at Arize. Tammy talks about launching a major new version of a product (including a free tier and new PLG motion) at their Machine Learning Observability Summit. ---- 🔗 Links: Arize: https://arize.com 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome

Stella Garber, the former Head of Marketing for Trello, discusses joining Trello as marketer #1, turning a startup into a household name, and getting acquired by Atlassian for $425M. ----- Connect with Stella: https://www.linkedin.com/in/stellagarber 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome

We're thrilled to be joined on the Launch Pod by Chase Wilson. Chase is one of the savviest marketers we know, and has led product marketing and growth efforts at really exciting companies like App Academy and Atlassian. He’s now founder and CEO of Flywheel, which is doing some really cool things in the product led growth world right now. ----- Connect with Chase: https://www.linkedin.com/in/chasecwilson/ Check out Flywheel: https://www.theflywheel.app/ ----- 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome

We're thrilled to be joined on the Launch Pod by JD Prater. JD is a world class product marketer and well-known thought leader with great insights on the industry and practitioner chops to back it up. He’s currently Head of Marketing at Osmos, and he’s done stints as a product marketing leader at exciting companies like AWS, Google, Quora, just to name a few. He’s also deeply involved in product marketing communities like Sharebird and Product Marketing Alliance. In this episode we discuss (1:10) breaking into product marketing, (5:20) why PMMs need to “influence without authority” and how to do it, (8:35) understanding the business and how the company makes money will make you indispensable, (10:44) getting the data team on your side, (15:10) knowing your product inside and out, (21:05) the journey from product marketing to head of marketing. ----- 🔗 Links from this episode: * Connect with JD * Osmos ----- 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome