Welcome to the TeacherCast Podcasting Network. Join host Jeff Bradbury (@TeacherCast) and the worlds finest educators and educational technology creators as we discuss the latest in educational tech and pedagogy. Our goal is to help you find and use the right educational technology for your classroom. Subscribe today to this podcast feed to receive all of our shows in one single location.
Adam Bellow - Co-Founder of Breakout EDU
In this episode of the Jeff Bradbury Show, Jeff welcomes Breakout EDU Co-Founder Adam Bellow on the program to discuss the FETC conference and the future of Technology Integration.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!About our Guest, Adam BellowAdam Bellow began his career in the classroom as a High School English teacher. He has worked as a technology training specialist, Director of Educational Technology, and is highly sought after as a speaker and thought leader on educational technology.Adam is a serial EdTech entrepreneur and was the founder of the eduTecher, eduClipper, WeLearnedIt, and eduGames. Currently, Adam is the co-founder and CEO of Breakout EDU, the educational gaming platform that inspires learners to think outside the box by solving complex problems together. Prior to Breakout, Adam served as a Presidential Innovation Fellows for the Obama White House as well as having served as a long-time board member of the EdCamp Foundation.He is also the co-founder of two amazing kids.Links of InterestX - https://twitter.com/AdamBellow / https://twitter.com/BreakoutEDUFacebook - https://www.facebook.com/AdamScottBellow/LinkedIn - https://www.linkedin.com/in/adambellow/Web - www.BreakoutEDU.comFollow Our Podcast And SubscribeView All EpisodesApple PodcastsGoogle PodcastsFollow Our HostJeff Bradbury | @JeffBradburyTeacherCast | @TeacherCastJoin Our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.Let’s Work TogetherHost: Jeff Bradbury @TeacherCast | @JeffBradburyEmail: info@teachercast.netVoice Mail: <a href="http://www.TeacherCast.net/voicemail" rel="noopener noreferrer"...
1/20/2024 • 41 minutes, 15 seconds
How Can You Move the Needle of Innovation in Your School District? (Featuring Matthew Joseph) - Digital Learning Today: Where Productivity Meets Innovation in the Classroom.
In this episode of the TeacherCast Podcast, Jeff welcomes podcaster, author, and Digital Learning Leader Matthew Joseph on the podcast to discuss why it’s important not only to have a clear district vision for technology integration but a clear plan for how Instructional Coaches will play a pivotal part in executing that plan.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!In This Episode …FETC Conference 2024How to create a culture of Digital Learning in central officeHow to support your plan through Instructional CoachingBuilding a story through data collectionFollow Our Podcast And SubscribeView All EpisodesApple PodcastsGoogle PodcastsFollow Our HostJeff Bradbury | @JeffBradburyTeacherCast | @TeacherCastAbout Dr. Matthew X. Joseph:Author of: Power of Connections (Code Breaker Publications), Modern Mentor, Reimagining Mentorship in Education (Times 10 Publications), and Power of UsDr. Matthew X. Joseph has been a school and district leader in many public education capacities over his 27 years in the field. Experiences such as Director of Curriculum and Instruction, Director of Digital Learning and Innovation, elementary school principal, classroom teacher, and district professional development specialist have provided Matt incredible insights on how to best support teaching and learning. These opportunities have led to two books, nationally published articles, and opportunities to speak at multiple state and national events. His master’s degree is in special education, and his Ed.D. in Educational Leadership is from Boston College.Throughout his career, Matt focused on what is in students’ best interest and pushing the limits to achieve excellence in schools. He is an instructional leader continually looking for student and school improvement while building community and continued teacher improvement. He is passionate about building a collaborative school culture, creating a school of learners utilizing 21st-century instructional tools, and developing student voice.Links of InterestWebsite: https://xfactoredu.org/Twitter: https://www.twitter.com/XFactorEduFacebook: https://www.facebook.com/XFactorEDULLCJoin Our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.Let’s Work...
1/20/2024 • 37 minutes, 6 seconds
How to Successfully Build Personal and Professional Relationships: Featuring Pablo Gonzalez
In this episode of the Jeff Bradbury Show, Jeff sits down with Pablo Gonzalez to discuss the importance of building personal and professional relationships as well as the importance of sharing your value to others during key interactions and conversations.
If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.
Today’s Show Topic
The importance of building relationships
How to build professional relationships
Leading with a “Service Based” mentality
Share a vulnerability with someone
Adding Value to someone’s life
How can you help someone else solve their goals
Conversation Starter Questions
What brings you here today?
What is your role in …
How to turn a professional relationship into a personal relationship
Surviving the “Imposter Syndrome”
How to turn relationships into business opportunities
Any value you provide has monetary value to someone else
The Short Game vs The Long Game
Surviving your first conversation and getting your second
How do you know if a conversation has been successful
Tips for keeping track of contacts, meetings, action items
Reengaging your contacts after a long period of time
Taking your relationships to the next level
Advice for educators looking to build professional relationships
Explore these Resources
The Mask of Masculinity (Book)
The Black Swan (Book)
The B2B Community Builder Show (Podcast)
Live
Live/Book
About our Guest: Pablo Gonzalez
Pablo Gonzalez is the inventor of the Relationship Flywheel, host of the B2B Community Builder podcast and Not Your Average Investor Show, and Co-Founder of BeTheStage.live- a marketing agency that turns clients into community and community into your greatest business development asset.
He’s obsessed with human connection, and he’s used his expertise to grow non-profits, sell $60M+ construction projects, rescue fledgling start-ups, set record-breaking quarters for $100M+ companies, and be named a Latino Leader of the Future and a Top 20 Under 40 various publications.
More than anything, he’s dying to be your friend.
Links of Interest
Podcast: https://cec.buzzsprout.com/
LinkedIn: https://www.linkedin.com/in/pablotheconnector/
IG: https://www.instagram.com/connectwithpablo/
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8/30/2021 • 49 minutes, 10 seconds
Should You Be Repurposing Your Content Across Multiple Platforms?
Are you looking to save yourself time, energy, and in some cases money each week while at the same time producing high-quality content that gets seen by audiences worldwide?In this episode of the Jeff Bradbury Show, we take a look at the topic of Content Repurposing and share my number 1 reason why you should be thinking about your brand smarter ... not harder.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.6 Reasons for Repurposing Your ContentTo achieve a variety of goals for your contentTo drive content to a specific part of your blogTo diversify your social mediaTo help you reach a broader audienceTo expand your reachTo build a new audience based on Social Media platformTo diversify your contentTo increase your online presenceTo create backlinks to your websiteTo help you save timeExplore these Resources12 Benefits of Repurposing ContentAbout our Guest:Links of InterestFollow our Podcast and SubscribeView All Episodes of the Jeff Bradbury ShowApple PodcastsSpotifyGoogle PodcastsAmazon MusicFollow our HostJeff Bradbury | @JeffBradburyTeacherCast | @TeacherCastGet The Help and Support You Need ... Today!Are you looking to Build Your EDU Brand? Join our educational Facebook Group today to connect with hundreds of educational content creators who collaborate each week on how to best improve their EDU Brands.Let’s Work TogetherHost: Jeff Bradbury @TeacherCast | @JeffBradburyEmail: info@teachercast.netVoice Mail: http://www.TeacherCast.net/voicemailYouTube: http://www.TeacherCast.net/YouTubeiTunes: http://www.TeacherCast.net/iTunesCheck Out More TeacherCast ProgrammingTeacherCast Podcast (http://www.teachercast.net/tcp)Educational Podcasting Today (http://www.educationalpodcasting.today)Ask The Tech Coach (<a href="http://www.askthetechcoach.com/"...
7/21/2021 • 16 minutes, 34 seconds
5 Ways To Build Your EDU Brand Using LinkedIn: Featuring Andrew Pass
In this episode of the Jeff Bradbury Show, Jeff sits down with Andrew Pass to discuss how you can use LinkedIn to Build Your EDU Brand.
If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.
5 Ways to Use LinkedIn to Build Your EDU Brand
Having Confidence that Your Voice Matters
How you write and how you participate matters in this world.
Connecting with people
Best advice for making connections with others
How to focus on their needs rather than what you are selling
Engaging in conversations on others threads
Understanding 1st and 2nd Tier Connections
Posting blog posts (both personal and company)
Joining groups
Explore these Resources
Using LinkedIn to Build a Brand - How To Build a Brand
Why You Should Be Using LinkedIn to Build Your Brand | ILLUMINATION (medium.com)
Using LinkedIn To Build Your Personal Brand (uab.edu)
About our Guest: Andrew Pass
Andrew Pass is the founder and CEO of A Pass Educational Group, LLC., an educational content development company that partners with organizations to develop customized content. He completed advanced doctoral work in Curriculum, Teaching and Educational Policy at Michigan State University. He holds degrees from Columbia University and the Jewish Theological Seminary of America. Contact him at andrew.pass@apasseducation.com.
Links of Interest
A Pass Education
Twitter: @APassEducation
Facebook: @APassEducationGroup
LinkedIn: @APassEducationGroup
Instagram: @APassEducational
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Follow our Host
Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast
Get The Help and Support You Need ... Today!
Are you looking to Build Your EDU Brand? Join our educational Facebook Group today to connect with hundreds of educational content creators who collaborate each week on how to best improve their EDU
7/12/2021 • 32 minutes, 20 seconds
4 Critical Hacks Every Website Needs
In this episode of the Jeff Bradbury Show, Jeff discusses the 4 things that every podcast website needs to have to be efficient and successful.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.4 Critical Things Your Website Needs To Be SuccessfulA FocusEvery website needs a focus but not every website HAS a focus. When developing your website, there are only two major focuses that you should be thinking about…. YOU, and YOUR AUDIENCE.A Well-Organized Office SuiteOver the last few years, I have been asked the same question over and over … “how do you keep everything organized?” The answer is simple … GET ORGANIZED AND STAY ORGANIZED!Last year, I converted all my TeacherCast files from Google into Microsoft Office documents and started using Microsoft Teams to keep everything neatly wrapped under one digital roof. Because of this system, I am now able to quickly create a series of templates that span weeks into the future saving me countless hours of prep time each week.Using applications such as Microsoft Teams, Planner, and Microsoft 365 has provided me not only with an organizational system from which I can build my business but also allows me to have more time at home with my family.Clearly Defined Landing PagesEvery website is made up of posts and pages, but what is the difference?Blog posts, podcast posts, and other like content are uni-themed pieces of content that are dynamic in nature. Your pages, however, are vehicles where not only your posts and podcasts live, but your audience spends the majority of their time.Creating landing pages that not only tell your story, but walk your user through a content journey will allow you to determine not only what they click on, but HOW they click on the content you are creating.Email MarketingIf you are looking to Build Your EDU Brand, then email marketing needs to be always on the front of your mind. The ability to bring in a reader or listener to your website is easy, but capturing their email and allowing them the opportunity to be a part of your inner circle is a completely different ball game. Your email marketing starts on the top of your front page (no pop-up’s please) and ends months and months later when you convert those users into paying customers of your book, online course, or additional content.Are you looking for ways to learn more about Email Marketing? Please check out our FREE 90-Day Email Marketing Online Course today!https://www.youtube.com/watch?v=YuZdCWWOI08Explore these ResourcesJoin our FREE 90-Day Email Marketing Challenge!Follow our Podcast and SubscribeView All Episodes of the Jeff Bradbury ShowApple PodcastsSpotifyGoogle Podcasts<a...
6/2/2021 • 17 minutes
Is Email Marketing Right For My EDU Brand?
In this episode of the Jeff Bradbury Show, we take a look at Email Marketing to help you build a profitable email list.What is Email Marketing?Why do I need to be using Email to Build My EDU Brand?What are the right tools for my brand?If you are searching for the best way to harness Email Marketing to Build Your EDU Brand, please reach out to the show and ask a question. I’d love to work with you.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.What is Email Marketing?My Email Marketing JourneyDetermining Your Marketing GoalsWhy Email?Newsletters vs Email MarketingHow to Capture Email AddressesEmail SegmentationEmail AutomationEmail Marketing CompaniesDo’s and Don’t of Email MarketingAnalytics Analytics AnalyticsTaking the First Step … Taking the Next StepExplore these ResourcesJoin My Upcoming Webinar on May 27th at 5pm ESTPodcast #7: Email Marketing vs Weekly Newsletters5 Ways to Build Your EDU Brand through Email MarketingAdditional TeacherCast Email Marketing Podcasts and Blog PostsThe TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn: How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Follow our Podcast and SubscribeView All Episodes of the Jeff Bradbury ShowApple PodcastsSpotifyGoogle...
5/26/2021 • 21 minutes, 45 seconds
The 5 Non-Negotiable Rules for Professional Branding
In this episode of the Jeff Bradbury Show, Jeff shares his 5 Non-Negotiable Rules for Personal and Professional Branding.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.5 Rules of Personal and Professional BrandingBe Hyper FocusedThis first one is important and a rule that I often break.When you are trying to create something that you want people to remember you for, it’s critical that you stay hyper-focused. When a user comes to your website, listens to your podcast, or sees you on Social Media, you want them to instantly connect with not only who you are, but what your message is.This will help you not only stay on brand but keep you focused on hitting your target avatar.If you create content in multiple content streams it gets messy and tends to confuse your audience who will eventually grow to expect a certain type of content from you each week.On TeacherCast, the content is broken down into 5 distinct categories, General EdTech, Instructional Coaching, Website Design, Podcasting, and Build your EDU Brand. It is possible that someone will visit the website interested in learning about all these topics, but more likely that they are visiting for only one topic and not interested in the others. For this reason, I offer them multiple Social Media accounts where they can feel like they are getting the content they are interested in without being bombarded by content they are not interested in.If you look at many of the larger brands, this same philosophy applies. They might have a Twitter account for their company and an individual Twitter account to support individual applications or programs within the company.For smaller companies and those just getting started, I don’t recommend this method at all. When starting as a new brand, companies should create a single brand that is memorable, on point with their content and most of all, hyper focused on their company message.Be AuthenticOne of the biggest lessons that anyone can learn early on in their brands is the ability to become vulnerable and authentic with their audience. It is extremely difficult to gain a subscriber, attract a podcast listener, or entice a company to work with you. On the other hand, it’s extremely easy for someone to click the unfollow or unsubscribe button and walk away forever.Have you ever thought about how much time it takes you to gain a follower, a subscriber, or like?Out of all the 5 Rules, this is the most difficult one to live up to. Being Authentic means being vulnerable. You must put yourself “out there” to your audience in a way that makes them not only know who you are, but care about you enough for them to want to come back to you for added conversations.For some content creators this is easy. I often see educators at conferences who have a talent for being in front of groups and letting themselves be present in the moment. For me this is scarry.For the longest time, I put up a wall between myself and my audience. For the first several years of TeacherCast, I even (on purpose) omitted my name from the website. Even to this day, I still refer to TeacherCast as “it” or in the third person. Often, I when asked how the website or podcast is doing, I respond with “it’s going great” or “we are doing some good things together”. In hindsight, this is a defense mechanism to hide how proud I am of my accomplishments and how much I am proud of how many people the podcast has affected over the years.About 4 years into TeacherCast, I decided to add my name to the sidebar on the front page. This was a BIG STEP and a step that only happened once I met someone at a conference who said something shocking to me. They said, “I listen to...
5/19/2021 • 19 minutes, 50 seconds
How Did You Build Your EDU Brand: Featuring Jeff Gargas of Teach Better
In this episode of the Jeff Bradbury Show, Jeff sits down with entrepreneur, podcaster, and co-creator of the Teach Better Team, Jeff Gargas to discuss how Teach Better has built a pretty awesome EDU Brand that includes a podcasting network, speakers network, and learning academy all on the back of a bucket of chicken wings. (you gotta hear this story!)If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …About our Guest: Jeff Gargashttps://docs.google.com/document/d/1_SKBdKGTiJ39SrTGpcm238CQgqgx_Sp51_d3r1KgAI8/editJeff Gargas is the COO and Co-founder of the Teach Better Team (Creators of www.teachbetter.com, The Grid Method, and Teach Further) and co-author of the book, “Teach Better.” He works with educators to increase student engagement and improve student success. He also offers 1-on-1 coaching for teachers who have a product or idea they want to share with others to better education.Prior to co-founding Teach Better, Jeff was the owner of ENI Multimedia, an online marketing firm, where he worked with entrepreneurs and small businesses, assisting them with web design, social media, content marketing, and brand awareness. Prior to all of this, Jeff was an adjunctive professor at Kent State University and spent 10+ years in the music industry. He has spoken at conferences around the country, and has successfully promoted more than 500 events and launched 7 businesses in a variety of industries.Who is the TeachBetter Team?Teach Better helps educators...well, Teach Better. The Team is on a mission to create a world where every educator is connected, supported, and inspired to be BETTER every day; so that all learners can discover and develop their passions to positively impact our communities.The Teach Better Team has been built on best practice instructional pillars, but without a growth mindset, Professional Development is like throwing spaghetti at the wall to see what sticks. It is our belief that the first step toward being better, every day, begins with carrying a mindset focused on being open-minded to small steps. That is the foundation of what we do; The Teach Better Mindset to be Better today than we were yesterday. And Better tomorrow than we were today. Why Subscribe to the...
4/28/2021 • 1 hour, 9 minutes, 18 seconds
The Importance of Defining who YOU are when Building Your EDU Brand
In this episode of the Jeff Bradbury Show, Jeff sits down with podcaster and educator Lindsay Titus to discuss the importance of defining who YOU are before you ever start defining who you are promoting your brand to. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.5 Ways To Build Your EDU Brand By Defining Who YOU Are!Anchor to your mission and values Stand Firm by your non-negotiables Create synergy between your intention and responses Align the connection between thoughts, feelings and behaviors Trust in your unique purpose and passion The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …˜About our Guest: Lindsay Titus is a passionate and energetic educator! She uses her expertise as a board certified behavior analyst and a former classroom teacher, to ignite the passion of any educator. She is eager to transform the mindset educators hold about behavior, and use this dynamic shift to increase connections with all students! Links of InterestInstagram: @lindsay.titus828 Twitter: @ltitus828Facebook: Lindsay Titus Website: www.defineyouniversity.comFollow our Podcast and SubscribeView All EpisodesApple PodcastsFollow our HostJeff Bradbury | @JeffBradburyTeacherCast | @TeacherCastExplore these ResourcesBlog: My 6 Best Reasons to Start a Blog or PodcastBlog: 6 Productivity Tips to Help You Build Your EDU BrandVideo: A Teachers Guide to StreamYard Video StreamingJoin our
4/21/2021 • 50 minutes, 23 seconds
How To Use Graphics and Social Media to Build Your EDU Brand
In this episode of the Jeff Bradbury Show, Jeff sits down with Josh Stamper from the Aspire Podcast to discuss the art of graphic design. Josh has been an amazing friend of the TeacherCast Educational Network for the last several years and in addition to being a fantastic podcaster, he is also the designer of my TeacherCast podcast graphics. (thanks Josh!)If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.5 Ways To Build Your EDU Brand Through GraphicsDecide the images or icons that represent your brandCreate a logo with those key concepts that represent your service or productStay consistent with the same color schemes, fonts, logos, and imagesCreate your graphics on an application you are comfortable withPlace your logo on all graphic materialThe TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …About our Guest: Josh StamperJoshua Stamper is a middle school Assistant Principal for a North Texas School District, where he's had the amazing opportunity to serve at four campuses and in two school districts. Prior to Joshua's current position, he was an art teacher and athletic coach for 6 years working with students in grades 6-8.In addition to his administrative position, Joshua is a podcaster, author of upcoming book “Aspire to Lead”, education presenter and Podcast Network Manager for the Teach Better Team.About the Aspire PodcastThe Aspire podcast provides those who are looking to build their leadership capacity an opportunity to learn from some of the most experienced and accomplished educational leaders. As we grow in our leadership skills, it’s imperative we learn from other leader’s experiences, successes, trials and misconceptions. Join the Aspire podcast each week as we ascend to new heights together!About Teach Better Podcast NetworkThe Teach Better Podcast Network is dedicated to supporting the entire school ecosystem through in-depth conversations around topics you care about. Covering a variety of areas in education, each podcast aims to support educators in the field toward creating and maintaining a progressive, student-focused classroom. Follow our Podcast and SubscribeView All Episodes<a...
4/14/2021 • 40 minutes, 49 seconds
How Can You Use Instagram Stories To Promote Others and Build Your EDU Brand?
In this episode of the Jeff Bradbury Show, Jeff sits down with the creator and host of the Teachers on Fire network, Tim Cavey to discuss how he is building his EDU brand through Instagram Stories, podcasting and so much more!If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.Use Stories to Share Your MessageStories are a terrific way to reach your audience, and build know, like, and trust. They’re also the single best way to get in front of other eyeballs (or replace Twitter’s retweet) on platforms like Instagram.Instagram is my go-to place for stories, but you should share your story content on your personal Facebook profile, LinkedIn, Twitter, and potentially TikTok as well.Show up daily: vlogs are best ROI for time-to-impact, polls and sliders are also funUse the Clipomatic app (or similar) to auto caption for people watching on silentShout out creators and their contentUse your phone’s screen or video capture with microphone to comment on your contentUse the Spotify share feature to share to IG stories with Spotify linkUse Canva templates and stock video to put messages in front of videoThe TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …About our Guest: Tim CaveyTim Cavey is a husband, stepfather of two, 8th grade teacher, assistant principal, and the host of the Teachers on Fire podcast. In 2019, he completed a Master's in Educational Leadership degree that re-ignited his fire for teaching and put him on a new path of growth, professional reflection, and content creation. Tim's a firm believer in the growth mindset and advocates often for the kinds of informal professional learning that can be found on social media and in blogs, vlogs, or podcasts. When he's not creating content or spending time with his family, you'll find Tim hiking, flying his drone, or paddleboarding in the chilly waters of the Pacific northwest.On Twitter @TeachersOnFireOn Instagram @TeachersOnFireOn...
4/7/2021 • 48 minutes, 22 seconds
5 Ways To Build Your EDU Brand Through Professional Relationships and Cunning Marketing Skills
In this episode of the Jeff Bradbury Show, Jeff sits down Jay Hammes, founder of Safe Sport Zone to share his best secrets for building your brand through hard work, passion, and by targeting your audience with a personal touch.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …About our Guest: Jay HammesJay has been involved in athletics his entire life: as a player, a coach, a teacher and athletic administrator at the high school, district, and collegiate levels. In 2013, he was named Wisconsin’s “Athletic Director of the Year,” inducted into the Wisconsin Athletic Directors Association Hall of Fame, Washington Park High School Hall of Fame, and was a nominated for the NIAAA Distinguished Service Award and their Frank Kovaleski Professional Development Award. Jay’s passion for high school athletics has had him speaking throughout the country on maintaining a safer environment for after-school events. This earned Safe Sport Zone national recognition at Disney World by NCS4.He is currently working with the National Interscholastic Athletic Administrators Association and is the author, chair and lead instructor of the leadership training course called “Contest Management.” Jay has had many articles published, and has been quoted as a source in numerous articles, including, USA Today: “Security A Growing Concern.” Jay graduated from the University of Wisconsin-Oshkosh with a BS in Physical Education, followed by earning his master’s degree from the United States Sports Academy in Sports Management.He’s currently an elected Board Trustee for the Village of Wind Point; his major responsibility was overseeing the Village’s Police, Fire, and Safety.About Safe Sport ZoneNearly all school districts have security measures in place during school days. However, similar risk management policies are too often overlooked or ignored for evening events. Safe Sport Zone has developed plans to assure safer environments for activities occurring at times other than during the regular school hours.Safe Sport Zone has developed a staffing model for athletic administrators to adopt as a best practice. Spectator issues, identifying all fans, athletic
3/19/2021 • 29 minutes, 38 seconds
Personal and Professional Advice from MLB Sports Agent Mark Leinweaver
In this episode of the Jeff Bradbury Show, Jeff sits down with author, speaker, broadcaster, and professional sports agent Mark Leinweaver to discuss the importance of hard work and hustle when it comes to professional networking and Building Your EDU Brand.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …About our Guest: Mark Leinweaver Mark Leinweaver has spent 20 years working in sports as a baseball agent, TV & radio broadcaster, media relations director, author, television writer & producer and coaching convention director. He is a guest speaker each semester at the University of Southern California and other Los Angeles-based universities on the topic of “How To Get A Job In Sports”. Mark is also a frequent presenter at high schools nationwide on how student-athletes and their families should best navigate through the college recruiting & selection process. As an MLB agent, his daily responsibilities include managing a myriad of off-field services for Beverly Hills Sports Council's Major & Minor League clients, salary arbitration preparation and contract negotiation. Mark was the television play-by-play announcer for MLB Network’s National Youth Baseball Championship, weekend host of the MLB.com show “Full Count” on Yahoo Sports and radio play-by-play broadcaster for the New York Yankees Double-A affiliate. His book, Minor Moments, Major Memories, debuted in bookstores nationwide in 2005 and a dramatic television series inspired by the book was sold to Sony Pictures Television. Originally from Westchester County, New York but now based in Manhattan Beach, California, Mark played baseball at non-scholarship Stonehill College in Massachusetts and graduated with a degree in Communications.Social LinksTwitter: https://twitter.com/markleinweaver Facebook: https://www.facebook.com/mark.leinweaver Follow our Podcast and SubscribeView All EpisodesApple PodcastsFollow our HostJeff Bradbury | <a...
2/12/2021 • 1 hour, 6 minutes, 8 seconds
How To Build Your EDU Brand On The ClubHouse App and Through Email Marketing with Dr. Monica Burns
In this episode of The Jeff Bradbury Show, Jeff sits down with Dr. Monica Burns, educator, author, blogger, podcaster, and speaker to discuss how she built her website ClassTechTips.com into one of the most recognizable EDU brands over the last 8 years.
If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.
The TeacherCast 90-Day Email Marketing Challenge
At this moment, I'm guessing you might fit into one of these categories:
You have a great idea that you would like to get noticed by the educational community
You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level
Join the TeacherCast 90-Day Email Marketing Challenge Today!
In this challenge, you are going to learn:
How to find and target your Avatar to grow your email list.
The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
How to grow a successful Social Media strategy that gets you noticed and grows your email list.
How to create a branded professional slide deck for your next conference that grows your email list.
How to fight the war on the inbox and what it means for your unopened emails.
How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
and much more …
Topics of Conversation
Making the move from the classroom to Edupreneur
The beginnings of ClassTechTips.com
Building a Brand on your Domain vs your name
Purchasing Domains for your EDU Brand
Should you think of yourself as an Educator or an Entrepreneur?
Memorable moments getting started
<li...
2/3/2021 • 1 hour, 6 minutes, 57 seconds
Top Productivity Tips for Content Creators
In this episode of the Jeff Bradbury Show, we take a look at my favorite productivity tips and tricks to help you stay focused and moving forward Building Your EDU Brand.Are you a podcaster, blogger, writer, speaker, or another type of content creator? We would love to feature you on a future episode! Please contact me today.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Productivity Tips for Building Your EDU BrandCreate a List of Everything That Needs To Be CompletedSo you are interested in being productive this year? One of the best pieces of advice that I give anyone, no matter podcaster, blogger, or coach is to toss the computer aside and take out a simple pencil and paper. Using your elementary tools, write down anything and everything that you need to do and break down each step that is required to complete those steps.Next, determine what can be done in the short term and what needs more breathing room to complete. Once you are organized, you can then move on to the next few items in this blog to help your organization take shape and create action items for each of the tasks.Create a Reasonable Schedule for Your Business and Your FamilyI don't know about you, but I need to revolve TeacherCast around being both a full-time educator and a full-time father and a full-time husband. That doesn't leave much time to do very much these days (or the past 7 years). Trust me, it's easy to try to bite off more than you can in a week and it's easy to try to keep up with others who don't have the same responsibilities that you do.When creating a schedule for your content, don't forget to include time for all of your family responsibilities as well as time for creating your content.Select the Best Tools For Your EDU BrandWhether you are first starting out with a new idea, or have been working on your EDU Brand for several years, a good assessment of the tools and applications you are using is always warranted. When you first start out, it is understandable to look for free tools that you don't need to spend too much time setting up. This gives you the ability to get your brand up and running and quickly in front of your Avatar.However, once you get up and...
1/18/2021 • 21 minutes, 50 seconds
The Importance of Forming an LLC When Building Your EDU Brand
Are you starting a business and not sure what to do first? Learn why it's important to form an LLC BEFORE you make any major business purchases.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.Follow our HostJeff Bradbury | @JeffBradburyTeacherCast | @TeacherCastJoin our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.Let’s Work TogetherHost: Jeff Bradbury @TeacherCast | @JeffBradburyEmail: info@teachercast.netVoice Mail: http://www.TeacherCast.net/voicemailYouTube: http://www.TeacherCast.net/YouTubeiTunes: http://www.TeacherCast.net/iTunesCheck Out More TeacherCast ProgrammingTeacherCast Podcast (http://www.teachercast.net/tcp)Educational Podcasting Today (http://www.educationalpodcasting.today)Ask The Tech Coach (http://www.AskTheTechCoach.com)EdTech in the Classroom (http://www.edtechintheclassroom.com) Need a Presenter?Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!
7/22/2020 • 16 minutes, 9 seconds
The Importance of Live Streaming when Building Your EDU Brand
In this episode, Live Streaming Guru Ross Brand shares his secrets for Building HIS EDU Brand through Live Streaming Video.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.5 Ways to Build Your EDU Brand Through LiveStreamingReal-time interaction with customers and fansBehind-the-scenes contentAccessGuest interviews Promoting/Repurposing on Social Follow our Podcast and SubscribeView All EpisodesApple PodcastsFollow our HostJeff Bradbury | @JeffBradburyTeacherCast | @TeacherCastAbout our Guest: Ross BrandRoss Brand is an NYC-based live streamer who has served in many capacities such as Red Carpet host for the Emmy Award winning Never Settle Show, produced by Al Roker Entertainment, brand ambassador for Wirecast, and on-camera host for multiple Facebook Live Video and LinkedIn Live developers and broadcast solutions, including StreamYard, BeLive and LiveU. Ross was selected one of 5 Live Video Experts to Follow by Switcher Studio, the Number One Twitter Account for Learning Live Stream Marketing by Amp Live and a Top 25 Video Marketing Influencer by Onalytica. He co-founded the NYC Video Mastermind and co-hosts the monthly NYC Video Creator Meetup. Ross' background includes a Master's degree in Human Resources from New York University and 12-years of on-air experience in radio, including covering professional and major college sports as an anchor, reporter and show host. He was featured in Psychology Today for developing an approach to social media branding that is well-suited for introverts and quoted in Forbes on how nonprofits can benefit from podcasting. Ross is a guest lecturer on social media and live video topics at NYU.Links of InterestFacebook.com/LivestreamUniverseTwitter.com/iRossBrandInstagram.com/RossBrand1LinkedIn.com/in/RossBrandPinterest.com/RossBrandYouTube.com/LivestreamUniverseExplore these ResourcesIn this episode, we mentioned the following resources:StreamYard: LivestreamUniverse.com/StreamYardFive Dollar Fridays: LivestreamUniverse.com/FiveStreamYard Connect: Facebook.com/StreamYardAppJoin our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.Let’s Work TogetherHost: Jeff Bradbury @TeacherCast | @JeffBradburyEmail: <a href="mailto:info@teachercast.net"...
7/17/2020 • 30 minutes, 2 seconds
5 Ways To Build Your EDU Brand After Retirement with Dr. Frank Buck
If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.5 Ways to Build Your EDU Brand After RetirementStart before you retire and carve a niche (present as EDUCATOR, not a consultant). Retired educator is the perfect person for everything. Apply to present at national conventions. Take that momentum into retirement. Form the corporation (S-Corp), get a credit card, get an accountant.Start an email list. (Constant Contact, MailChimp, Convertkit, etc.) Email the list weekly.Write a book (ebook). (Also have a shorter free lead magnet.)Repurpose content (1 blog post per week becomes blog post becomes newspaper article, podcast, YouTube, Lumen5, Headliner, social media posts, Medium, LinkedIn, HARO).Word of mouth is the best social media exposure. (Keep in contact with people you worked with before retirement.)About our Guest: Dr. Frank BuckDr. Frank Buck is currently ranked #1 in the world by Global Gurus Top 30 in the "time management category." He is a public speaker, productivity coach, and author of Get Organized!: Time Management for School Leaders. Frank started as a band director and then moved into school administration as an assistant principal, principal, and curriculum coordinator. Since his retirement from public education in 2009, he has spoken to audiences throughout the United States and internationally. His mission is to help busy professionals achieve total control over their time and the peace of mind that nothing is falling through the cracks. Frank’s nuts-and-bolts approach, along with his blend of content and humor, has made him a favorite with audiences.Links of InterestFrankBuck.org@DrFrankBuckFollow our Podcast and SubscribeView All EpisodesApple PodcastsFollow our HostJeff Bradbury | @JeffBradburyTeacherCast | @TeacherCastJoin our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.Let’s Work TogetherHost: Jeff Bradbury @TeacherCast | @JeffBradburyEmail: info@teachercast.netVoice Mail: http://www.TeacherCast.net/voicemailYouTube: http://www.TeacherCast.net/YouTubeiTunes: http://www.TeacherCast.net/iTunesCheck Out More TeacherCast ProgrammingTeacherCast Podcast (http://www.teachercast.net/tcp)Educational
7/15/2020 • 34 minutes, 22 seconds
Virtual Conferences: How Can You Build Your EDU Brand From Your Home Office?
In this episode of the Jeff Bradbury Show, we discuss how Virtual Conferences can help you Build Your EDU Brand.This year TeacherCast is proud to present 3 Summer Virtual Conferences!July 11: Microsoft 365 in your ClassroomJuly 25: G-Suite in your ClassroomAug 08: Tech Coach Virtual ConferenceAll conferences will be held LIVE with an interactive audience starting at 9:00 AM!If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.Follow our Podcast and SubscribeView All EpisodesApple PodcastsFollow our HostJeff Bradbury | @JeffBradburyTeacherCast | @TeacherCastJoin our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.Let’s Work TogetherHost: Jeff Bradbury @TeacherCast | @JeffBradburyEmail: info@teachercast.netVoice Mail: http://www.TeacherCast.net/voicemailYouTube: http://www.TeacherCast.net/YouTubeiTunes: http://www.TeacherCast.net/iTunesCheck Out More TeacherCast ProgrammingTeacherCast Podcast (http://www.teachercast.net/tcp)Educational Podcasting Today (http://www.educationalpodcasting.today)Ask The Tech Coach (http://www.AskTheTechCoach.com)EdTech in the Classroom (http://www.edtechintheclassroom.com) Need a Presenter?Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!
7/7/2020 • 20 minutes, 31 seconds
5 Ways to Build Your EDU Brand through Podcasting
In this episode of the Jeff Bradbury Show, Jeff welcomes podcaster Matt Passey on the program to dissect how you can Build Your EDU Brand through Podcasting.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!5 Ways To Grow Your Brand Through Podcasting Podcasts as a content creation/dissemination tool Podcasting is a way to deliver content through audio/videoInterviewing other peopleRecapping old blog postsDo what type of content is best for youLong Form vs Short FormSeries vs SeasonSolo vs Multiple Hosts Podcasting as a way to raise your authority Find your audience and talk to them Podcasting as a networking tool Provide a platform for others to share their passions and expertise Podcasting as a community/audience building tool Build your brand by building your audienceCreate quality and unique content in a space that nobody else is creating itThink of your audience as your communityDon’t build an audience … build a relationship Podcasting as a revenue generation tool Your not monetizing a podcast … your monetizing your audienceIf you want to build a podcast that you can monetize … it should be looked at as a jobFigure out where you are going to make your money from and use your podcast to get you thereRecommended Podcasting ApplicationsQuick and SimpleVoice Recorder App (every phone has one)GaragebandiMovie / Movie Maker AppKeynote / PowerPointMobile FriendlySquadcastRingrBackpack (Formerly Bossjock Studio)AVR Studio ProStudio / ProfessionalAdobe Audition (audio)Final Cut Pro X (video)Recommended EquipmentQuick and SimpleATR 2100 (USB/XLR)Samsung Q2U (USB/XLR)Mobile FriendlyZoom H6Mix Pre 6Blue RaspberryStudio / ProfessionalRE20 Broadcast Announcer MicrophoneRE320 Broadcast Announcer MicrophoneHeil PL2T Boom ArmRODECaster ProGator Frameworks StandOn-Stage DS7200B Adjustable Desktop Microphone StandAbout Our Guest: Mathew PassyPodcast Producer/Consultant at ThePodcastConsultant.com, helping individuals, brands, and small businesses develop, launch, produce, and promote their podcasts. Clients of Mathew have 30 million podcast downloads and growing. You can also tap into Mathew’s expertise through http://auditmypodcast.com, a comprehensive review of your podcast to ensure...
7/6/2020 • 46 minutes, 20 seconds
Is Podcasting The Best Way For You To Build Your EDU Brand?
Question … do you have a mobile phone? How about a tablet? What about a Laptop or Desktop computer?If the answer to any of these questions was YES then guess what… YOU have the ability to listen and subscribe to podcasts!Did you know that there are more than 1 MILLION podcasts with more than a BILLION people listening to podcasts around the world? Pretty awesome … right?In this episode of the Jeff Bradbury Show, we discuss why your EDU Brand needs to consider creating a podcast for itself.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.10 Reasons Why Your Brand Should Have A PodcastIt helps to Build Your EDU BrandShare your message for FREE on major platforms such as Apple Podcasts and SpotifyYou establish yourself as an expertCreates Community and LoyaltyEveryone has a podcast player in their podcast and several in their homesCost effective marketing opportunityPodcasts drive traffic to your social media and websitePodcasts are fun to do!Audio podcasts make great video contentEvergreen ContentFollow our Podcast and SubscribeView All EpisodesApple PodcastsFollow our HostJeff Bradbury | @JeffBradburyTeacherCast | @TeacherCastExplore these ResourcesIn this episode, we mentioned the following resources:Why you should make a Podcast for your business5 Reasons you should NOT make a Branded PodcastWhy your brand needs a podcastIs podcast marketing right for my business?Should you consider launching a podcast for your business?Why Brands should be using PodcastsJoin our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.Let’s Work TogetherHost: Jeff Bradbury @TeacherCast | @JeffBradburyEmail: info@teachercast.netVoice Mail: http://www.TeacherCast.net/voicemailYouTube: http://www.TeacherCast.net/YouTubeiTunes: <a...
7/2/2020 • 22 minutes, 18 seconds
How To Build Your EDU Brand By Serving Others
In this episode of the Jeff Bradbury Show, Jeff sits down with educator, speaker, and now podcaster Erica Terry to discuss the importance of thinking about others with every step of our own edupreneural journey.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!Building Your Brand By Serving OthersTopic 1 - Serve by helping educators to solve problemsFind who your target educators are and learn what they need and then … fill that need.Topic 2 - Create content and resources that empower educators to achieve successTopic 3 - Create opportunities to collaborateTopic 4 - Be available, rather than busyTopic 5 - Focus on giving rather than receivingAbout our Guest: Erica TerryErica Terry is an 18-year educator, who currently serves as a professional learning consultant and coach committed to empowering co-teachers to build collaborative relationships and transform instruction to meet the needs of all students. In addition to her role as a consultant, she also is an edupreneur and host of the Classroom to CEO Podcast, where she equips educators with actionable tools and resources to turn their classroom knowledge and experience into a profitable online business by creating multiple streams of income. While inspiring educators to create a life they love embodies her professional passion, her husband, Melvin, and daughter, Eva are the driving force and greatest blessings in her life. You can find her hanging out on Instagram, Facebook & Twitter @ericaterryceoFollow our Podcast and SubscribeView All EpisodesApple PodcastsFollow our HostJeff Bradbury | @JeffBradburyTeacherCast | @TeacherCastExplore these ResourcesIn this episode, we mentioned the following resources:Link 1Link 2Link 3Join our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.Let’s Work TogetherHost: Jeff Bradbury @TeacherCast | @JeffBradburyEmail: info@teachercast.netVoice Mail: http://www.TeacherCast.net/voicemailYouTube: http://www.TeacherCast.net/YouTubeiTunes: http://www.TeacherCast.net/iTunesCheck Out More TeacherCast ProgrammingTeacherCast Podcast (http://www.teachercast.net/tcp)Educational Podcasting Today (<a href="http://www.educationalpodcasting.today/"...
6/26/2020 • 33 minutes, 24 seconds
The Importance of Consistency In Building Your EDU Brand
In this episode of the Jeff Bradbury Show, Jeff gets back in the hot seat and discusses several new adventures that you can be apart of this summer.3 New Virtual Conferences!90-Day Email Marketing ChallengeWhat can Microsoft 365 do for your EDU BrandIf you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Join the new Facebook Group for Educational Content Creators!Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.Follow our Podcast and SubscribeView All EpisodesApple PodcastsFollow our HostJeff Bradbury | @JeffBradburyTeacherCast | @TeacherCastJoin our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.Let’s Work TogetherHost: Jeff Bradbury @TeacherCast | @JeffBradburyEmail: info@teachercast.netVoice Mail: http://www.TeacherCast.net/voicemailYouTube: http://www.TeacherCast.net/YouTubeiTunes: <a href="http://www.teachercast.net/iTunes"...
6/24/2020 • 16 minutes, 32 seconds
Why Should You Build Your EDU Brand Using WordPress?
In this episode of the Jeff Bradbury Show, we ask the question, "Why Should You Use WordPress To Build Your EDU Brand?"Did you know that almost 40% of the world is using WordPress? It's the single most popular website platform on the planet and where on one hand, it's free and simple to use, it's also able to be customized into a zillion different varieties to fit the needs of any platform.Are you looking to create a new website or interested in having your website overhauled? I'd love to work with you!If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Reflections From Our Previous EpisodeEpisode 5: What does your Social Media Profile Say About You?Episode 6: How To Build Your EDU Brand Through LinkedInEpisode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?Episode 8: 5 Ways To Build Your EDU Brand Through Email MarketingJoin the new Facebook Group for Educational Content Creators!Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.Why Should You Choose WordPress For Your Website?The most popular web platform on the planetIt's free and easy to useIt can be customizable based on your needsThousands of Themes and PluginsSEO FriendlyTwo Types of WordPressWordPress.comCreated by a company called AutomaticOffers a FREE plan to create a new websiteCan be expanded for a small monthly...
3/11/2020 • 27 minutes, 51 seconds
How To Plan, Prepare, and Promote Your Website
In this episode of the Jeff Bradbury Show, we take a look at the three most important things you need to think about when launching or relaunching your website, Planning, Preparing, and Promotions.If you are looking to redesign your website, or start a new one for your next passion project, I would love to work with you to make sure that it turns out exactly how you dreamed it up. Please reach out today and schedule a time to discuss it.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Reflections From Our Previous EpisodeEpisode 5: What does your Social Media Profile Say About You?Episode 6: How To Build Your EDU Brand Through LinkedInEpisode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?Episode 8: 5 Ways To Build Your EDU Brand Through Email MarketingJoin the new Facebook Group for Educational Content Creators!Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.What To Think About When Planning Your WebsitePlatformHow to choose a platform for your website?Free vs Paid?How to BudgetPlanningThemesContentEditorial CalendarNavigationUser ExperiencePromotingSocial MediaNewsletterWord of MouthSEOFollow our...
3/4/2020 • 34 minutes, 10 seconds
How Did Dr. Sarah Thomas Build the EduMatch Brand?
In this episode of the Jeff Bradbury Show, we speak with Dr. Sarah Thomas about how she created and built the EduMatch Network.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!About Our Guest: Dr. Sarah ThomasSarah Thomas, PhD is a Regional Technology Coordinator in a large district in Maryland, and the founder of EduMatch, a project that empowers educators to make global connections across common areas of interest. She has spoken and presented internationally, participated in the Technical Working Group to refresh the 2017 ISTE Standards for Educators, and is a recipient of the 2017 ISTE Making IT Happen award. She is also a national advisor for the Future Ready Instructional Coaches Strand, and an Affiliate Professor at Loyola University in Maryland. Sarah is a co-author of the ISTE Digital equity series, Closing the Gap.Follow our Podcast and SubscribeView All EpisodesApple PodcastsFollow our HostJeff Bradbury | @JeffBradburyTeacherCast | @TeacherCastJoin our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.Let’s Work TogetherHost: Jeff Bradbury @TeacherCast | @JeffBradburyEmail: info@teachercast.netVoice Mail: http://www.TeacherCast.net/voicemailYouTube: http://www.TeacherCast.net/YouTubeiTunes: http://www.TeacherCast.net/iTunesCheck Out More TeacherCast ProgrammingTeacherCast Podcast (http://www.teachercast.net/tcp)Educational Podcasting Today (http://www.educationalpodcasting.today)Ask The Tech Coach (http://www.AskTheTechCoach.com)EdTech in the Classroom (http://www.edtechintheclassroom.com) Need a Presenter?Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!
2/28/2020 • 46 minutes, 17 seconds
5 Ways To Grow Your School Brand Through Excellence at School
If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Reflections From Our Previous EpisodeEpisode 5: What does your Social Media Profile Say About You?Episode 6: How To Build Your EDU Brand Through LinkedInEpisode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?Episode 8: 5 Ways To Build Your EDU Brand Through Email MarketingJoin the new Facebook Group for Educational Content Creators!Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!Follow our Podcast and SubscribeView All EpisodesApple Podcasts5 Ways To Grow Your Brand Through Video “Main Street Money” - Start with your administration/School Board Getting buy-in from your administrators for your program.Having conversations with those above you to support what you are passionate about. Be Where You Are Supposed To Be - YouTube, Facebook, Twitter, etc Know how to use and market your content through Social MediaShow love to your school and communityGet to know the fans of your student athletesSocial PlatformsYouTubeVideo ArchiveEmbedable Players<li...
2/26/2020 • 41 minutes, 37 seconds
5 Reasons Why It’s Important To “Define Your Why” When Building Your EDU Brand
As a podcaster, writer, blogger, or any type of content creator, we are often telling a story... often the story of a guest or another person. Our job as storytellers is to create a world for our listeners and readers that set up our subjects as the hero of their stories and their worlds so that they are standing tall both at the beginning and end of the blog or podcast.But how often do we ever get the opportunity to get up and tell our personal hero stories?It turns out that this is one of the most important things that we can do as creators. The ability to not only craft the stories of others but create our own stories is one of the most important things that we can do to Build Our Own EDU Brands.In this episode of the Jeff Bradbury Show, we meet podcaster, speaker, author, and life long educator Barbara Bray who explains to us the power and importance of Defining our Why. This subtle yet powerful vulnerability that each of us needs to possess is important not only to help our audience connect with us, but for us to be able to connect with our inner passions and gifts that we all possess.Do you have a Why Story? We would love to hear from you!If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Reflections From Our Previous EpisodeEpisode 5: What does your Social Media Profile Say About You?Episode 6: How To Build Your EDU Brand Through LinkedInEpisode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?Episode 8: 5 Ways To Build Your EDU Brand Through Email MarketingJoin the new Facebook Group for Educational Content Creators!Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our...
2/21/2020 • 46 minutes, 2 seconds
The Importance of Telling Your Story
In the world of speaking, podcasting, writing, and consulting, it's pretty easy to start your own brand.You build a website, add a logo and boom ... you are a brand. But the question then turns to "how do people know about your brand so that they can like, know, and trust your brand?"In this episode of the Jeff Bradbury Show, Jeff shares a story about his students and how they are learning how to build their own EDU brands by telling their stories.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!What Is The Importance Of Telling Your Story?Your Story Matters … Because It Is Your Own StoryA gateway to the path that you are currently onA reminder of what has happened in your pastWhy Should You Tell Your Story?To help othersTo find your voiceTo reaffirm your valuesTo spread hopeHow Should You Tell Your Story?PodcastsSocial MediaBlogsPresentationsWebsitesFollow our Podcast and SubscribeView All EpisodesApple PodcastsFollow our HostJeff Bradbury | @JeffBradburyTeacherCast | @TeacherCastExplore these ResourcesIn this episode, we mentioned the following resources:The Importance of Telling Your StoryResilience and 4 Benefits to Sharing Your StoryWhy You Need to Tell Your Story to the WorldJoin our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.Let’s Work TogetherHost: Jeff Bradbury @TeacherCast | @JeffBradburyEmail: info@teachercast.netVoice Mail: http://www.TeacherCast.net/voicemailYouTube: http://www.TeacherCast.net/YouTubeiTunes: http://www.TeacherCast.net/iTunesCheck Out More TeacherCast ProgrammingTeacherCast Podcast (http://www.teachercast.net/tcp)Educational Podcasting Today (http://www.educationalpodcasting.today)Ask The Tech Coach (<a href="http://www.askthetechcoach.com/"...
2/19/2020 • 23 minutes, 29 seconds
How Did You Build Your EDU Brand: Featuring Ruth Ungerer
Have you ever had a dream to help others live their best lives?In this episode of the Jeff Bradbury Show, we meet a wife, mother, author, and personal trainer who created and established the Body By Ruth brand to help women learn how to live healthy lives.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Reflections From Our Previous EpisodeEpisode 5: What does your Social Media Profile Say About You?Episode 6: How To Build Your EDU Brand Through LinkedInEpisode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?Episode 8: 5 Ways To Build Your EDU Brand Through Email MarketingEpisode 9: Are You Targeting The Right Avatar To Build Your EDU Brand?Join Our Facebook Community!Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.About our Guest Ruth UngererGrowing up, I always enjoyed being active. As the youngest of 5 kids, I often played sports with my brothers and the neighborhood kids in the back yard and rode by bike or ran to get where I needed to go. That passion for exercise carried over to high school and college where I lettered in both volleyball and track. Looking back, there has NEVER...
2/14/2020 • 50 minutes, 53 seconds
Are you targeting the right avatar to build your EDU Brand?
Are you trying to Build Your EDU Brand and finding that you aren't getting the traction that you think you should be getting? Perhaps the answer isn't you or your networking skills, rather it might just be your game plan altogether.For many of us, we have an idea to do "something" for "someone" with all of the good intentions in the world, but really aren't seeing the forest through the trees.In this episode of the Jeff Bradbury show, we hear three stories from recent conversations I've had with teachers who are looking to create their own personal and professional brands. The problem in all three of these stories is ... the educators in the stories needed to have their target markets rethought.Perhaps this might be similar to your story?If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Reflections From Our Previous EpisodeEpisode 5: What does your Social Media Profile Say About You?Episode 6: How To Build Your EDU Brand Through LinkedInEpisode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?Episode 8: 5 Ways To Build Your EDU Brand Through Email MarketingJoin the new Facebook Group for Educational Content Creators!Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!Join Our Facebook Community!Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other...
2/12/2020 • 25 minutes, 32 seconds
5 Ways To Build Your EDU Brand Through Email Marketing
In this episode of the Jeff Bradbury Show, we welcome Heather Blackwell to discuss how content creators can create and grow their email marketing strategy for their blogs, podcasts, consulting and other content creation projects.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Join Our Facebook Community!Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.5 Ways to Keep Your Email Subscribers Engaged Set ExpectationsHave a welcome email, set expectations on how often they will be hearing from you and what type of content they can expect Don’t go overboard - the number one reason for unsubscribes is too many emails Creating a content calendar in advance, plan!A saying to live by: Plan plan plan, but be prepared to pivotGet to know your subscribersEmail preferences Short surveys, ask for feedback See what they are clicking on most Be yourself This is your personal brand, they want to hear from YOU Good stories have a way of making people keep on reading.Make content valuable and mix it up Valuable topics - hit on pain points, relevant, timelyDifferent types of content - text, audio, video, graphics or a comboOffer “clickable” items Make it exclusive, make subscribers feel specialLearn from your data Tips on analyzing and acting on open and click-through rate dataAbout Our Guest: Heather BlackwellHeather Blackwell has more than a decade of digital marketing...
2/7/2020 • 50 minutes, 7 seconds
Email Marketing -vs- Weekly Newsletters: What’s the Difference?
Are you looking to build and grow an email list to support your website, podcast, or consulting? If so you might have heard words such as Email Newsletters and Email Marketing and wondered what the differences are. Am I right?In this episode of the Jeff Bradbury Show, we will take a look at the concepts of Email Marketing and Newsletters and showcase why you might want to create a dynamic strategy that involves not only weekly updates to your subscribers but a sequential series of premade emails that have a singular focus.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Reflections From Our Previous EpisodeEpisode 5: What does your Social Media Profile Say About You?Episode 6: How To Build Your EDU Brand Through LinkedInJoin the new Facebook Group for Educational Content Creators!Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!How To Create A Winning Email Marketing CampaignPhilosophy Behind Email MarketingOne goal … to get your reader to do something (make a purchase)Speak with a personal voiceSpeak to one person not “hey guys”Have a reason for sending emails to your usersProvide value in your emailsBuild your relationshipsHow often should emails be sent?Newsletters:Daily / Weekly / Every Other WeekEmail MarketingWhen someone requests the informationThe Three “‘P’s” Of Email MarketingPersonalAddress emails (and their subject lines) to an individualOnly give your users what they want to receiveProblem SolvingKnow your user and know what they want … then help them find the answersPartnershipsUse Email Marketing to form relationships and...
2/5/2020 • 29 minutes, 43 seconds
LinkedIn: How To Build Your EDU Brand Through Professional Networking?
Are you looking to Build Your EDU Brand? Of course, you are!You probably engage in Twitter chats, are very active in Facebook groups and spend most of your time pinning and repinning others ... ya know ... pins. But are you missing out on the most popular and active Social Media platform that is designed for professionals such as yourself?I first signed up for LinkedIn in 2011. I added my information, tried to look as professional as possible, and then forgot about it for several years until it was time for me to start a new career search.Suddenly everything on the platform became much more important.Does this sound familiar to you?Today, LinkedIn is not just for people searching for new jobs. It is the epicenter for professional networking, blogging, and yes... video production.But what works for some might not work for you. This is why you need to have an expert on your side to help you navigate through the LinkedIn platform.Enter my good friend Karen Yankovich, a LinkedIn coach, podcaster, and amazing presenter who is here today to help set the record straight and help us all Build our EDU Brands through our LinkedIn Profiles.In this episode, we speak with LinkedIn expert and branding mentor Karen Yankovich to learn how we can be leveraging LinkedIn to Build our EDU Brands.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …5 Ways To Grow Your Brand Through LinkedInOptimize Your ProfileUse LinkedIn as a Writing PlatformTake Advantage of VideoLinkedIn Pages / GroupsBuilding RelationshipsAbout Our Guest: Karen YankovichKaren Yankovich is CEO of Uplevel Media, a LinkedIn marketing firm delivering profitable cutting-edge digital strategies, and host of the popular podcast “Good Girls Get Rich”. Karen is an internationally recognized <a...
1/31/2020 • 50 minutes, 5 seconds
What Does Your Social Media Profile Say About Your EDU Brand?
Social Media ... It's a wide-open space filled with many different companies, each having their own languages, philosophies, and rules of engagement.How do you stand out?Which platform should you choose?How do you Build Your EDU Brand on these platforms?In this episode of the Jeff Bradbury Show, we take a look at one of the most important parts of your EDU Branding ... your Social Media Profiles. Learn through our podcast how to optimize your profiles to find and nurture an audience that is not only receptive to your voice but welcoming of a brand that they will see as an authority in the space.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Reflections From Our Previous EpisodeEpisode 4: January Audience Q&AHow To Build A Professional Social Media ProfilePhilosophy Behind Your Social Media ProfileUpdate Once vs Update All The TimeBecome a Problem Solver NOT a Thought LeaderUsernames and URL’sYour real nameYour brand nameWhat does your social media profile biography look like?The Three “‘P’s” Of Social MediaProfessionalismWhat have you done and what are you doing?What do you hope to be doing?Are you branding your Social Media Profiles?Same ColorsSame LanguageSame PhotosAre you sticking to your message or are you going off-topic?Problem SolvingWhat problem are you trying to solve?How are you trying to solve it?What ways are you helping others solve that problem?How can they find that help?How can they contact you they have questions?PartnershipsWhat services or software do you recommend or are using?Who else on Social Media do you collaborate with?Apps That Help Build Your Social Media ProfilesCanva (iOS and <a href="https://play.google.com/store/apps/details?id=com.canva.editor&hl=en"...
1/29/2020 • 34 minutes, 17 seconds
I’ve Got An Idea For A New EDU Brand … Now What (and other listener questions)
Welcome to the Jeff Bradbury Show, the podcast for educational podcasters, bloggers, authors, speakers, and content creators. If you or someone you know is interested in taking their platforms to the next level, please subscribe to this podcast or share our show with others.Do you have any questions about building your EDU Brand that I can help with?If so, schedule some time with me and together we will work to help you build an amazing educational platform.In this episode of the Jeff Bradbury show, we answer three questions brought to us by our educational community.I have an idea for a brand … now what?How to take and receive advice from a mentor even if it might sting a little?How do you know your email marketing is working?If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Reflections From Our Previous EpisodeEpisode 3: 10 Rules For Building Your EDU BrandHow Do I Build My EDU Brand? (User Questions)Beginner Question: I have an idea for a brand … now what?Congratulations!, you have an idea for a new podcast, blog, website, or another type of content creating idea. What is the next step? What is the first thing you should do once you have this idea?My personal advice for anyone in this position is to write down everything you are thinking at that moment. This could be done with pencil and paper or perhaps through a digital application such as Evernote, OneNote or even a Google Doc. The most important thing is that you create a place (like a journal) where you can start to put your ideas together.The second thing you should do is find someone you trust and begin having conversations about your idea. You should choose someone who you not only have confidence in, but who you know will give you an honest opinion rather it be positive or...
1/22/2020 • 19 minutes, 13 seconds
10 Expert Tips To Help You Build Your EDU Brand
This week at the FETC Conference in Miami Florida, I had the opportunity to meet and reconnect with hundreds of amazing educators and educational technology companies. The time spent here interacting with all of these amazing entities has made me realize a few important things about Building Your EDU Brand.In this episode of the Jeff Bradbury Show, we take a look at 10 Expert Tips To Help You Build Your EDU Brand. Some of these things seem pretty easy. Some of the items on the list might have you puzzled. After speaking with several great educators at the conference this week, it is certain that everyone has gone through these steps and mastered many if not all of them.If you are a blogger, podcaster, speaker, author, or another type of EDU Content Creator, don't forget to vist our podcast homepage and subscribe to the podcast on your favorite podcast player today!If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …Reflections From Our Previous EpisodeEpisode 2: 5 Rules of Personal and Professional BrandsBy Hyper-FocusedBe AuthenticHave a StoryBe ConsistentLive Your Brand10 Expert Tips To Help You Build Your EDU BrandIdentify Your Target Audience … EARLYFor so many educators, they create content just to create content and then all of a sudden they call themselves a business owner and entrepreneur. This is almost completely backward from what happens in the non-edu world.In business, you spend months trying to figure out a pain point. Then you try to come up with a cost-effective solution to solve that pain point. Then you learn everything about who has those pain points and you do everything that you can to attract them to your solution. Sounds pretty easy???Successful companies identify who their target market is first and THEN create the solutions.Be An Expert In The IndustryHave you ever listened to a
1/15/2020 • 23 minutes, 13 seconds
5 Rules of Personal and Professional Branding
Are you looking to grow your platform but not sure where to start? In this episode of the Jeff Bradbury Show, we are going be taking a look at 5 Rules of Personal and Professional Branding.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …5 Rules of Personal and Professional BrandingBe Hyper FocusedWhen you are trying to create something that you want people to remember you for, it’s critical that you stay hyper-focused. This will help you not only stay on brand but keep you focused on hitting your target avatar.If you create content in multiple content streams it gets messy and tends to confuse your audience who will eventually grow to expect a certain type of content from you each week.For example, if you are used to writing long-form content then it’s best to keep that format. Suddenly switching to short-form content might turn off some of your long-time supporters.Be AuthenticOne of the biggest lessons that anyone can learn early on in their brands is the ability to become vulnerable and authentic with their audience. It is extremely difficult to gain a subscriber, attract a podcast listener, or entice a company to work with you. On the other hand, it’s very easy to Have a StoryAudiences connect to people, not to content. If you create a great blog post or write a good book, you may get several people checking it out, but once they get what they need, they will eventually bounce and might never come back. However, if you can find a way to tell your story through your content your audience will be able to connect not with just what they are trying to consume, but with YOU the content creator.Be ConsistentBeing consistent means being consistent everywhere. When you go through the process of creating a brand you take the time to think about your logo, brand colors, fonts, styles, and tone of your product. (and so much more) Consistency is that one thing that makes people remember you. Think about your favorite soft drink company. What makes them stand out from the pack? Is it the way that their drink tastes? Maybe … but I bet it’s also the way the product looks, or the packaging they use, or the colors and style of their...
1/8/2020 • 16 minutes, 52 seconds
The Three Most Important Reasons To Start A Personal Or Professional EDU Brand
Are you seeking an extra income stream for your family or additional teaching resources for your classroom? If the answer to either of these questions is yes, then you might be ready to take the first step in Building Your EDU Brand this year.In this episode of The Jeff Bradbury Show, we take a look at Three Reasons Why Educators Should Be Creating Personal or Professional EDU Brands.If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!The TeacherCast 90-Day Email Marketing ChallengeAt this moment, I'm guessing you might fit into one of these categories:You have a great idea that you would like to get noticed by the educational communityYou are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next levelJoin the TeacherCast 90-Day Email Marketing Challenge Today!In this challenge, you are going to learn:How to find and target your Avatar to grow your email list.The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.How to grow a successful Social Media strategy that gets you noticed and grows your email list.How to create a branded professional slide deck for your next conference that grows your email list.How to fight the war on the inbox and what it means for your unopened emails.How to improve your email open rates so that the work you put into your emails gets noticed clicked on.and much more …What is a Personal EDU Brand?When we think of personal or professional branding, we speak about a number of topics.How Do Others See You?How Do You Stand Apart From Others?What Makes You Unique?To sum it up, your personal brand is how OTHERS see YOU.There are several reasons that you might be interested in creating a personal or professional EDU Brand this year.Some of these reasons might be:To Support Your FamilyTo Support Your StudentsTo Support Your Passions3 Reasons To Start Your Own Personal or Professional EDU BrandTo Support Your FamilyBy building an online digital portfolio that includes associations with edtech companies, you may have the opportunity to attend professional development events sponsored by the company which could save you and your family money.Kids love Free T-Shirts!Swag is pretty awesome!To Support Your StudentsBuilding a connection to other educators and edtech companies give you the opportunity to gather knowledge and additional resources that you can take back to your classrooms.Membership in EdTech ambassador programs provides you an extended PLN in which you can learn new ways to use applications and can help you create additional resources and activities for your students.Many teachers have to pay out of pocket hundreds of dollars each year for supplies. By working with other educators and educational companies you have the...
1/2/2020 • 18 minutes, 12 seconds
Welcome To The Jeff Bradbury Show: A Podcast Helping You Build Your EDU Brand
Welcome to the Jeff Bradbury Show, a new podcast from the TeacherCast Educational Network designed to help YOU… Build your EDU Brand.I want to start out first with a few questions:Are you comfortable with your current level of income for your family?Are you seeking new avenues for professional learning and personal adventure this year?Are you looking to take your interests and dreams and build a small business to help you share your passions with the world?Welcome to the Jeff Bradbury Show, a podcast to help You Build YOUR EDU Brand.This podcast has been a dream of mine for the last few years. It is actually based on conversations that I have had over the last 8+ years with both teachers and edtech companies about the way that educators are thinking of themselves as marketing opportunities and not just as in-class teachers.Each episode of the Jeff Bradbury Show will be a conversation between me and you. Together, we will figure out together how to help you better provide for your family by creating a recognizable EDU Brand through your website, social media, email marketing, and conference networking.Why Create The Jeff Bradbury Show?This podcast will be a bit different than other podcasts on The TeacherCast Educational Network. Instead of doing a show focused on EdTech or on what happens in the classroom, this podcast will be a bit more personal.In 2011, I was co-hosting a podcast with a friend from California all about Apple, iPhones, and Technology. In the spring, he and I spoke about my desire to create a podcast that was educationally focused to help teachers learn how to use tech in their classrooms. This became the TeacherCast Podcast.Over the last 9 years, TeacherCast has allowed me to create a globally recognized professional development network based on audio podcasts, video tutorials, online courses, webinars, newsletters, and in-person professional development.It has essentially created an additional income stream for my family that allows me to stay at home and be the best husband and father that I can be.This is what I hope to share with you!Who Is The Jeff Bradbury Show Speaking To?The Jeff Bradbury Show is designed for educators who are looking to build a website, create an online presence and use social media to build an audience brand with the purpose of turning it into a profitable side business to support their family.What Will You Learn From The Jeff Bradbury Show?The TeacherCast Educational Network has helped me and my family not only create an additional source of revenue, but it has also helped us provide amazing opportunities for our triplets.For the past 9 years, I have learned all of these skills through the school of experience and it is through The Jeff Bradbury Show that I hope to share these stories with you to help you create an extra revenue stream for your family and help you build your EDU Brand.Topics discussed on the show will include:Web DesignEmail MarketingSocial MediaSearch Engine OptimizationHow To Create Buzzworthy Digital Content in Print, Audio, and Video FormatsPresentation Tips & Tricks That Only The Professionals KnowWe will also bring on educators and experts in the field to talk about their professional journeys to help share how they have gone above and beyond the classroom to support their families through their