The podcast about all things hotel marketing. Get insights from industry-leading experts, tips to improve your hotel's website and hear about real examples from real hotels. Become a part of The Hotel Marketing Show community and get inspired and equipped with the knowledge you need to achieve your hotel marketing goals.
20 - The Secret to Building a Strong Brand in the Hotel Industry with Maurice Ajanaku from citizenM Hotels
Building a strong hotel brand is so much more than just having nice colours, logos and fonts. It goes beyond the website and into the guest experience on-site but what does that mean, and how do you know if your brand needs work? In this episode of The Hotel Marketing Show, we talked with branding expert Maurice Ajanaku, the Global Brand Marketing Director from citizenM Hotels about how to build brands that people connect with, remember and love. Plus, we discuss how to measure your brand's impact and manage your brand if you're in a small team.
Listen to Maurice's podcast on design, brand and tech, "By Association" here: https://open.spotify.com/show/7ksAhouizh2O95kvfE7IyW?si=df809c1024a3442a
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3/21/2023 • 49 minutes, 6 seconds
19 - Demystifying Revenue Managers with Rebekka Berger from Hotel Okura Amsterdam
As resources are stretched and hotels are recovering post-pandemic, alignment between internal teams has never been more important. Understanding the roles of your peers and how teams can strategically pool resources, work towards the same goals and collaborate is crucial for this. In this episode of The Hotel Marketing Show, we talk with Rebekka Berger, Manager of Revenue and Business Performance from Hotel Okura Amsterdam about demystifying the role of Revenue Managers. We dive into a day in the life of a Revenue Manager and hear how the commercial teams at Hotel Okura Amsterdam work together to achieve their goals, plus we learn that Revenue Management is so much more than just maths!
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3/7/2023 • 37 minutes, 19 seconds
18 - The Power of Email Marketing for Hotels in 2023 with Dylan Cole from Revinate
Email isn't dead! In fact, it's far from it. And in 2023, it should be a pillar part of your marketing strategy. With so many different ways to use email, from nurture through to post-stay, growing your email list and communicating with your guests (and potential guests), there's a lot to learn for how to make the most of this channel. In this episode of The Hotel Marketing Show, we talk with Dylan Cole, Managing Director EMEA at Revinate about the power of email marketing for hotels in 2023. Plus, hear how hotel marketers are using email to test campaigns, convert OTAs and encourage return stays.
Download "The basics of hotel email marketing" guide from Revinate here: https://www.revinate.com/email-marketing-basics/
Sign up for free Hotelchamp Email Capture for all Revinate customers here: https://www.hotelchamp.com/landing-pages/free-hotelchamp-email-capture-for-revinate-customers?utm_source=podcast&utm_medium=referral&utm_campaign=ep19
Get in touch with us via email: welcome@hotelchamp.com
Or follow Hotelchamp on your favourite social media channels:
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2/8/2023 • 32 minutes, 16 seconds
17 - Bonus Episode: The Hotel Marketing Trends That Hoteliers Need To Know About For 2023
2023 is predicted to be another big year for the travel industry. Flight travel is expected to reach over 85% of 2019 levels throughout 2023. There is a big opportunity for hotel marketers to help capitalise on this demand and reach new and emerging audiences. However, 70% of marketers are describing their workload as high already—working on average on five campaigns at a time. Because of that, having a clear hotel marketing strategy for 2023 is just as important as ever to focus efforts.
There are growing challenges and concerns like changing privacy regulations, reaching audiences, and a lack of high-quality data. Thus, it’s critical for hotel marketers to narrow in on areas of opportunity for the hotel industry. In this episode of The Hotel Marketing Show, Nadine and Victoria discuss 8 key hotel marketing trends for 2023 to help refine your strategy for the coming year.
Read more about these trends here: https://www.hotelchamp.com/blog/2023-hotel-marketing-trends
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1/30/2023 • 48 minutes, 46 seconds
16 - How Hotels Can Make an Impact with Sustainability with Ursula Fabre-Pilat from Columbus Hotel Monte-Carlo
Sustainability is a crucial topic that is becoming more and more important with travellers but how can hotels adopt meaningful sustainability efforts and avoid falling into the trap of greenwashing? In this episode of The Hotel Marketing Show, we talk with Ursula Fabre-Pilat, Digital Demand Manager at Columbus Hotel Monte-Carlo about the impactful and realistic ways that hotels can approach sustainability and how to get started, one step at a time. Plus, you'll hear how Columbus Hotel Monte-Carlo highlights these initiatives in an authentic way in their marketing, as well as which sustainability activities they don't!
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