“Once you start winning, it's easy to impress other people.” Today, join Alex (@AlexHormozi) as he guests on the Aubrey Marcus Podcast to deep dive into overcoming limitations and achieving personal growth and success. They explore topics such as self-awareness, breaking through barriers, harnessing potential, and stepping out of comfort zones, while also providing practical tips for business growth and effective work habits. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Aubrey Marcus on:➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full episode on YouTube!Timestamps:(0:41) - The art of making friends and building mastery(4:04) - The importance of charisma and breaking down skills(12:44) - The power of volume in business(18:45) - The Solomon Paradox and self-advice(25:34) - The power of accountability and self-reflection(29:22) - The importance of self-truth and accountability(33:52) - The importance of action and accountability(35:48) - The power of defying expectations and proving others wrong(40:20) - The importance of learning and intelligence(46:22) - The power of effort and determinationFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

The game has changed, and the entire economy has shifted. How will you continue to play? Today, Alex (@AlexHormozi) discusses his investment strategy and its evolution, including transitioning from banking to treasury bonds for better safety and returns, focusing on understanding the investment area, and shifting towards private deals. He also presents a three-step investment strategy that involves self-improvement, risk diversification through indexes, and leveraging one's main game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:13) - The role of banks in investments(3:04) - Exploring alternatives: U.S. government bonds(6:19) - Investment strategy evolution(8:18) - The power of knowledge in investing(9:55) - Investing in private deals(14:37) - Investing in what you know: A case study(16:32) - Three-step investment phaseFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was December 29, 2022)

It’s about allowing them to have complete control over their goals. Today, Alex (@AlexHormozi) explores an innovative approach to performance management and compensation structure that drives higher outcomes. By leveraging variable compensation tied to personal goals aligned with company objectives, the strategy fosters motivation, job satisfaction, and reduced employee churn, benefiting both sales and non-sales roles. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:12) - The concept of variable compensation(3:18) - The power of autonomy in goal setting(4:32) - The impact of social pressure on goal setting(5:53) - The benefits of this approach for employees and the companyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was December 21, 2021)

“If someone's making more money than me they're better at the game of business in some way.” Today, join Alex (@AlexHormozi) as he guests on the Aubrey Marcus Podcast to talk about the importance of patience, investing in quality products, harnessing the power of word-of-mouth referral, and managing stakes in business relationships. They stress on the significance of directing your energy towards acquiring customers and enhancing their worth over time. They also explore the role of reputation while discussing the concept of brand value. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Aubrey Marcus on:➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full episode on YouTube!Timestamps:(1:57) - Importance of honesty in business deals(7:10) - Reality of starting a business(11:45) - The role of comparison and competition in business(17:01) - Importance of reciprocity in business(27:00) - The impact of comparison and judgment in business(30:33) - Journey of building a successful business(33:56) - Leveraging technology and branding in business(38:07) - Importance of promotion and customer feedback(44:38) - The art of giving more and trimming down(48:00) - The role of legitimacy and proof in businessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

“I think most people miss is that they don't even know the hats that they are wearing.” Today, Alex (@AlexHormozi) talks about the importance of transitioning from selling your services to selling your business and making your business a sellable asset. He discusses the key aspects of focusing on people to scale up the business, the need for operational independence, the relevance of high-quality talent, and the understanding towards the importance of continuing the learning process.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - Understanding the value of a business(2:08) - The misconception of being a business owner(3:20) - Importance of replacing yourself in the business(5:19) - Journey of entrepreneurship and scaling a business(7:41) - Role of leadership in a sellable business(10:52) - Importance of making your business sellable(14:05) - Transition from business owner to investorFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on February 22, 2022)

“I chose to stop giving trauma power.” Today, Alex (@AlexHormozi) shares powerful insights about the importance of character traits in achieving entrepreneurial success. He discusses how the beliefs, skills, and character traits we possess directly impact our business performance. He explains how some entrepreneurs struggle with the stories they tell themselves, which become obstacles in their path to success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:34) - The power of self-narratives(2:47) - The importance of character traits(4:47) - The role of beliefs and insecurities(6:22) - Changing your identity and character traits(9:00) - Transforming negative character traits(11:11) - The impact of character on business successFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on August 11, 2022)

“Giving is always scary no matter how much you have, whatever it is.” Today, join Alex (@AlexHormozi) as he guests on The School of Greatness Podcast with Lewis Howes to share valuable insights about the need for quality advertising, the importance of feedback, and the significance of establishing trust within a customer base. He also talks about creating world-class products and the power of giving as a business. He reveals some jaw-dropping statistics from his successful book launch, including attracting over half a million attendees. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Lewis Howes on:➤ Instagram | TikTok | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full episode on YouTube!Timestamps:(1:21) - The role of confidence and credibility in success(5:24) - Impact of society's softness on individual growth(9:26) - Importance of advertising and making your offer known(11:42) - Success of the book launch and the power of advertising(16:17) - Building trust and goodwill with your audience(18:51) - Delivering value and building trust(21:57) - Importance of brand in today's business landscape(24:50) - The balance between perfectionism and shipping a product(26:45) - Defining the problem your product solvesFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | <a...

You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) highlights the success in improving existing business models rather than pursuing new ones, cautioning against diving into unfamiliar niches. The episode underscores the significance of perseverance, hard work, and mastering various skills for long-term success in entrepreneurship.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - The value of doing better, not necessarily new(4:17) - Reality of building a successful business(6:45) - Dangers of rushing success(8:33) - Misconceptions of quick entrepreneurial success(10:55) - The importance of practical experience over theoryFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;(This episode is a re-run. Original airdate was on March 15, 2022)

“You gotta learn how to sell and you gotta learn how to lead.” Today, Alex (@AlexHormozi) answers your questions and shares valuable insights on building viable and scalable business structures. Topics covered include focus, discipline, problem definition, key business skills, product value, team dynamics, business partnerships, and the use of technology. Strategies for enhancing brand power, attracting quality clients, handling volatile customers, and improving sales close-rates are also discussed.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - How Do I Get Rich AF?(2:33) - What If You Had To Start Over?(3:51) - Three Most Important Skills To Develop?(5:44) - How To Balance Freedom and Discipline(7:26) - What Advice Would You Give To Your Younger Self?(8:30) - Best Leila Story(11:14) - Biggest takeaway from writing $100M Offers + Leads(13:45) - Do you like book summaries?(14:26) - Can you scale my business?(18:08) - Difference between Skills and Meta-skills(21:47) - How would you fix the education system?(25:50) - How do you choose what to learn?(28:04) - Takeaways from Branding Education(33:54) - Deleting vs. Solving problems(35:41) - How to price premium services?(39:36) - What does a great accounting firm look like to you?(43:14) - How much should I learn before hiring for a role?(45:30) - How to fix operations?(47:56) - What should agency owners avoid?(49:20) - How do agencies become irreplaceable?(52:52) - How do I deal with a needy client?(56:29) - How do I stand out?(58:39) - Should we franchise?(01:02:59) - Where do you find knowledgeable people?(01:04:24) - Should we do group selling?(01:07:20) - How do I build trust in sales?(01:08:50) - Number 1 Reason Show Up Rates Change(01:12:29) - How to increase performance of setters and closers(01:14:43) - How to sell emerging tech(01:15:26) - What are the best A.I businesses you’ve seen?(01:19:32) - How to hire a good development teamFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“The work works on you more than you work on it.” Today, join Alex (@AlexHormozi) as he guests on The School of Greatness Podcast with Lewis Howes to dissect the highs and lows of entrepreneurship, exploring the fallacy of finding the 'right' or 'perfect' business and the reality of failure before success. They delve deep into the implications of wealth, discussing the correlation between wealth and happiness, the pitfalls of abundant wealth, and learning to manage expectations. They also highlight the importance of the journey towards success, the value of self-improvement, patience, focus and possible speedbumps along the way. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Lewis Howes on:➤ Instagram | TikTok | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full episode on YouTube! Timestamps:(0:28) - The relationship between wealth and happiness(2:02) - Managing expectations and relationships with wealth(4:42) - The entrepreneurial journey: starting young(8:29) - The importance of emotional readiness in wealth creation(15:34) - The importance of meta skills and starting somewhere(17:36) - Taking action: the key to getting support and advice(21:22) - The value of effort over outcome(25:06) - The power of taking action and the impact of outcomes(29:03) - Reflecting on personal growth and the importance of hard workFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | <a...

“An unreliable partner, creates an unreliable relationship, which creates an unreliable business.” Today, Alex (@AlexHormozi) emphasizes the importance of distinctive skill sets, complementary experiences, and aligned values for a prosperous partnership. He addresses common mistakes made during the forming of partnerships, like lacking clear expectations or written agreements, disproportionate effort or shared equity, and misaligned goals. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:35) - The Art of Inverted Thinking(1:27) #1-5: Knowledge, time, and money imbalances, no agreements(5:36) #6-10: Give away everything, misaligned mission, value, vision(7:56) - Having resources you don’t have &amp; expectation agreementsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;(This episode is a re-run. Original airdate was August 23, 2022)

“This is what hard feels like… and that’s okay.” Today, Alex (@AlexHormozi) explores the mental struggles faced by entrepreneurs and offers strategies to combat anxiety and sadness. He highlights the importance of reframing reality, making consistent decisions, and navigating complex human relationships in business, while emphasizing the continuous acquisition of knowledge for better decision-making and a better life.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - Dealing with sadness(2:47) - Discovering options and gaining knowledge(4:35) - Understanding the impact of emotions(8:44) - The role of stress in life(15:10) - The importance of defining terms(19:16) - Impact of expectations on emotions(21:50) - The role of challenges in business(24:28) - The importance of knowledge in businessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“Someone will save you, but it's you, future you, the better you. The person that you've been waiting to become.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share his wisdom on how to get more customers, make more money, learn from failures, and understand the key elements of success. He elaborates on how powerful entrepreneurs like Steve Jobs and Elon Musk use these tactics effectively. Additionally, Alex shares the importance of acceptance in personal and professional relationships, his perspective on the concepts of happiness and joy, and explains the key processes for getting leads. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Ed Mylett on:➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full episode on YouTube!Timestamps:(1:13) - The art of framing in communication(3:12) - The impact of framing on business reputation(5:45) - The importance of taking responsibility in entrepreneurship(8:13) - Role of action in alleviating anxiety(9:12) - The importance of prioritizing in business success(20:28) - Power of acceptance in relationship success(26:43) - Role of joy in entrepreneurial successFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“The only reason you shouldn't be doing more reps and adding to the bar, adding to the stuff that you sell, is that you literally have no more people to sell to. And until you have that problem, you should focus on the one thing.” Today, Alex (@AlexHormozi) discusses a common mistake that entrepreneurs do when it comes to taking on more opportunities than they can handle, the parallel between lifting weights and doing business, and why focusing on one thing at a time will give you the best results than dipping your feet into many ponds at the same time.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) - Gym analogy: understanding business complexity(3:05) - Pitfalls of over-expansion in business(4:44) - The solution: Simplifying and focusing(7:40) - Personal experience and final thoughtsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;(This episode is a re-run. Original airdate was September 8, 2022)

“Rule zero is spend less than you earn.” Today, Alex (@AlexHormozi) pays tribute one of his ultimate heroes, Charlie Munger, through sharing the lessons that greatly helped him in his entrepreneurial journey. He also delves into several concepts such as inverted thinking, lessons about brand importance, unique, expensive, sticky business models managed by an owner, the importance of living within our means, and how simplicity and determination to stay debt free led to Munger’s personal and professional success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - #1: Inverted thinking can lead to innovative solutions.(4:02) - #2: Simplicity is key in decision-making and business operations.(5:34) - #3: Focus on unique, expensive, and sticky businesses.(7:59) - #4: Know when to say 'enough' and avoid unnecessary complexity.(9:20) - #5: Brand plays a crucial role in business success.(11:04) - #6: Live within your means and prioritize financial fundamentals.(12:47) - #7: Learning from the mistakes of others.(13:29) - #8: The value of independence over money.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“I've come to the point now where I genuinely believe that if you just keep your word, you nailed it.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share an in-depth and comprehensive breakdown of the art of sales. He emphasizes how sales should be an empowerment conversation and highlights how a well-structured sales conversation can significantly increase your potential customer base. Moreover, he shares insights on how to improve the process, providing detailed steps to follow, such as his 'closer' framework. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Ed Mylett on:➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full episode on YouTube!Timestamps:(1:42) - Alex's book launch success(3:40) - Journey from unengaged to engaged lead(5:29) - Role of lead getters in advertising(7:33) - Strategy behind Alex's book launch(10:11) - Power of progressive marketing(13:03) - Applying methodology to sales cycles(17:25) - Changing tactics: the first step(18:12) - Personalizing approach: the ACA framework(19:55) - The closer framework(25:45) - The post-sale process: reinforcing the decision(27:56) - Selling the vacation, not the plane flightFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“The biggest difference between rich dads and poor dads is that rich dads teach their kids to think in bigger increments.” Today, Alex (@AlexHormozi) shares his personal experiences and methodology for effective learning. He clarifies misconceptions about his habits, emphasizing he does not read regularly, but targets specific areas based on what he needs to know next. He encourages identifying points of deficiency, filling these knowledge gaps through targeted reading and practical applicationsWelcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:50) - The importance of identifying your learning needs(2:51) - Value of masterminds and coaching(3:58) - Importance of doing and learning from action(6:33) - Experience with masterminds and workshops(9:11) - The power of thinking in larger increments(10:02) - Clearing up misconceptions about high ticket purchasesFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;(This episode is a re-run. Original airdate was on October 11, 2022)

Watch the YouTube version of this episode HERE“It's actually your strengths oftentimes, which become almost always the bottleneck in the business.” Today, Alex (@AlexHormozi) explores the key concepts every entrepreneur needs to understand for business growth. From mastering personal skills to developing comprehensive business frameworks, the journey of entrepreneurship is marked by continual growth and improvement. Highlighting the importance of groomed leadership and a talented team, Alex walks you through the process of transitioning from being an individual contributor to being a manager, and ultimately a leader.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:15) - Understanding the three levels of employees or talent(2:55) - Breaking down the three levels: individual contributor, manager, and leader(4:52) - The role of systematization in leadership(5:31) - Applying the framework to different departments in your business(10:42) - The challenge of transitioning from manager to leader(11:30) - The role of personal growth in entrepreneurshipFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;(This episode is a re-run. Original airdate was on June 01, 2021)

“When I look back on my life, the things that I enjoyed the most have been the pursuit, not the goal.” Today, join Alex (@AlexHormozi) as he guests on Chad and JT Go Deep to share his perspective on success and the role ego can play in achieving it. They discuss the importance of confidence and how it differs from ego, with Alex explaining how authenticity, interest, and staying genuine to oneself are keys to successful content creation. He also delves into his experience with investing and the role of a personal brand in business success. They explore the limitlessness of personal achievement and touch on motivational aspects of acknowledging inevitable death. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Chad and JT Go Deep on:➤ Instagram | Spotify | Apple | X / Twitter➤ Check out full episode on YouTube!Timestamps:(1:54) - The impact of ego on success(3:05) - Role of authenticity in content creation(7:20) - Pitfalls of content creation(12:36) - Role of personal brands in business success(21:19) - The power of effort and determination(29:34) - Role of mentorship and self-reflection(33:37) - Visualizing the ideal future self(42:40) - The impact of death on perspective(49:56) - The gym as a unifying spaceFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“Are you really sad you're missing it? You choosing not to go has no downside.” Today, Alex (@Alexhormozi) talks about the importance of surrounding oneself with positive influences, and the dangers of falling back into old habits for the sake of tradition or social expectation. He also discusses managing relationships with family and friends who might not be conducive to personal growth are also offered, emphasizing the significance of standing firm on one's decisions and goals, and not being swayed by the criticisms or judgments of others.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - The fear of not going home(2:56) - The importance of asserting your identity(5:23) - Evaluating the impact of your environment on your goals(7:10) - Understanding the trade-offs of going home(10:34) - The power of telling the truth(12:21) - The importance of leisure time(15:25) - Dealing with backlash and criticismFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“I would be far more sad that I had not realized my potential or what I hope to accomplish in my life in exchange for relationships.” Today, Alex (@AlexHormozi) talks about forming and losing friendships as one grows, evolves, and moves closer towards life goals. He also delves into the importance of nurturing relationships that align with one's growth and values, and underscores the necessity for mutual value exchange in relationships. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:17) - The cost of dreams and the price of fame(2:08) - Reality of losing friends during personal growth(5:12) - Concept of exchange in relationships(6:52) - The pain of losing friends and the promise of new ones(7:44) - Importance of choosing the right friends(10:04) - Role of friends in personal growth(11:41) - Embracing change and growthFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;(This episode is a re-run. Original airdate was April 26, 2022)

“It’s really just a teaching process of associating things they don't know with things they do know.” Today, join Alex (@AlexHormozi) as he guests on Going Deep With Chad And JT to share insights about how he approaches fitness, focusing on isolating specific muscle groups rather than traditional compound lifts, as well as how 'stoke' can be built into a brand. He also talks about business acquisitions and the criteria for assessing business viability, especially in the service industry. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Going Deep With Chad And JT on:➤ Instagram | Spotify | Apple | X / Twitter➤ Check out full episode on YouTube!Timestamps:(1:54) - Art of communication and public speaking(5:08) - Fraternity life and leadership(8:24) - Art of negotiation and merging fraternities(11:59) - Importance of high quality food and diet(18:10) - Science of strength training and exercise(21:49) - Transition from fitness to entrepreneurship(25:04) - Concept of cheat days and balanced diet(29:02) - The role of reading and learning in business(31:13) - Art of branding and creating a business(38:26) - Process of buying companies and building a businessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was on March 17, 2022)“Every winner and every loser have the same goals. What separates them are the activities they commit to.” Today, Alex (@AlexHormozi) emphasizes the importance of being the type of person who takes the actions necessary to achieve their desired outcomes. He suggests using the question "What would this type of person do?" as a guiding principle in decision-making. Overall, He encourages listeners to focus on their identity and the behaviors that align with it.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:50) - Achieving goals: result, behaviors, identity.(5:03) - Power of asking "What would this person do?"(8:12) - Create evidence to reinforce desired identity.(9:35) - Change who we are by changing what we do.(11:40) - Change who you compare yourself to while leveling up.(13:10) - Write down the person you want to become.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was May 03, 2022)“It takes years, not months.” Today, Alex (@AlexHormozi) discusses the importance of finding the right founder for a company. He emphasizes the qualities and traits they look for in founders when considering investment opportunities.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:47) - Three disqualifying traits for founders: ego, lack of focus, emotional reactivity.(4:50) - Impact of leadership dynamics on company's success.(6:36) - Strategies for improving focus and judgment in team selection.(9:45) - Ego: talk less, listen more, test self-awareness.(12:22) - Work on yourself to become worthy of success.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“It's really about being beyond definition, writing your own path, you know, keeping promises in a world that breaks them.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss various facets of entrepreneurship, business strategies, and brand building. They talk about concepts such as the critical importance of keeping promises in business, the necessity of experiencing failures before tasting success, and the value of associating a brand with long-term goodwill. The conversation also highlights how entrepreneurs can make their businesses unique and extraordinary (one of zero) by keeping promises, giving first, earning approval, and creating their own paths. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Tom Bilyeu on:➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter | Impact Theory➤ Check out full episode on YouTube!Timestamps:(0:35) - Understanding frame of reference(3:12) - Importance of defining things(6:41) - Impact of beliefs and values on behavior(9:55) - The power of feedback and learning(18:06) - Importance of setting goals(25:41) - Breaking down the sales process(29:12) - Intricacies of cause and effect(39:12) - Importance of leverage in business(42:33) - Identifying business opportunities and competitive dynamics(51:30) - Understanding the nature of business(01:00:45) - Journey of entrepreneurship: stages and challenges(01:07:57) - The impact of a strong brand on business success(01:24:50) - The role of business in solving problemsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was on July 14, 2022).“I think a lot of people spend a lot of time and effort trying to figure out how they feel.” Today, Alex (@AlexHormozi) discusses his perspective on the importance of creating one's own meaning in life, the power of accepting and experiencing all emotions, and the concept of redefining terms and beliefs to achieve mental wellness.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:58) - The Meaning of Life(3:36) - Observation vs. Assumption(7:23) - Importance of Emotions(8:12) - Reflection on Mental WellnessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was May 26, 2022)“You can tell how wealthy someone is by their perspective on time.” Today, Alex (@AlexHormozi) discusses the difference between the mindset of rich dads and poor dads regarding higher leverage opportunities. He also explores the importance of measuring sticks in terms of money and time, and how aligning oneself with individuals who have larger units of measurement can lead to success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:45) - Hang around people with bigger units of measurement for money(3:23) - Identify the unit of measurement people use for money(4:38) - Wealthy people act faster and utilize time better(6:36) - Switch from end of week to end of day as default(7:41) - Impulse control and self-restraint are key drivers of successFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“Experts are not more disciplined than you, they’ve just found more ways to win.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss how to enhance one's actions and behaviors to achieve their objectives. They emphasize the significance of being strategic, consistent, and carrying a learning mindset throughout one's journey to success. They also underline the role of the environment and stimuli in shaping our behaviors and attitudes. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Tom Bilyeu on:➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter | Impact Theory➤ Check out full episode on YouTube!Timestamps:(1:34) - External variables in behavior control(5:08) - Fear and drive in success(9:14) The impact of self-esteem on success(12:58) The power of reframing negative emotions(18:47) - Operationalizing success(43:16) - Understanding the importance of words(48:01) - Translating feelings into actions(53:09) - The importance of clarity in achieving goals(01:03:24) - The power of self-punishment(01:13:22) - Addressing performance issues in the workplaceFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was August 04, 2022)“Strong convictions precede great actions.” Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:15) - The power of conviction(4:17) - The role of testimonials and reviews(5:58) - Importance of belief in the product(7:34) - Sales directors and refilling conviction(8:50) - Having faith in salesFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Watch the YouTube version of this episode HERE“If you are worried about too many people quote, taking advantage of it, You can drive even more scarcity by limiting quantity.” Today, Alex (@AlexHormozi) gives strategies for maximizing profits during the holiday season by utilizing various marketing tactics such as loss leaders, gift cards, high-ticket items, and buy one get one free promotions. He emphasizes the importance of presenting these strategies in an appealing way to attract customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:01) - Strategy #1: Loss Leader(3:56) - Strategy #2: Gift Cards(7:58) - Strategy #3: High Ticket, High Scarcity(10:24) - Strategy #4: Free with prepay(15:01) - Using the M.A.G.I.C FormulaFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“If you build one amazing product that people will consistently buy and tell their friends about You don't have to work again.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss resource allocation, talent acquisition, and prioritizing quality over quantity, while also exploring effective advertising and customer engagement. Additionally, the conversation touches on the significance of discipline and regimen in maintaining health and fitness. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Eric Siu on:➤ Instagram | Twitter / X | Spotify | Apple➤ Check out full episode on YouTube!Timestamps:(1:53) - Power of the Written Word(4:30) - Journey of Writing a Book(8:02) The Concept of Legacy(12:45) - Importance of Focus(28:37) - Power of Hard Work(33:30) - Difference Between a Good Book and a Great Book(35:46) - Challenges of Writing a Comprehensive Book(39:48) - The Role of Talent in Business Success(47:17) - Importance of Fitness and Diet in Personal Life(56:47) - The Role of Patience and Embracing Uncertainty in LifeFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was on November 8, 2022)The actual entrepreneurial cycle (…) It's not a destination. It's not linear. It's cyclical.” Today, Alex (@AlexHormozi) shares valuable life lessons and experiences in business and personal growth. Topics covered include continuous learning, embracing humility, recognizing the cyclical nature of success and failure, persistence, negotiation skills, and the importance of long-term commitment and focus. He also emphasizes the value of paying to learn from those more successful to accelerate one's own path to success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:39) - #1: You make better decisions and you learn more by assuming that you're dumber than everyone else.(4:04) - #2: The hardest respect to earn is one’s own.(5:26) #3: If you want to control what people think, control what they say.(6:53) - #4: You get more out of reading one book that's great five times than out of reading five mediocre books(9:22) - #5: Most champions do not have something that you do not. They lack something that you have.(10:20) - #6: Goodwill compounds faster than money.(11:29) - #7: You're going to die. And two weeks after you die, most people will have forgotten about you.(12:23) - #8: Extraordinary accomplishments come from doing ordinary things for extraordinary periods of time.(14:09) - #9: If it's worth doing, it's worth doing well.(16:43) - #10: Be willing to negotiate everything except for your values.(19:17) - #11: Humility.(21:32) - #12: The happy man has a thousand wishes. The sad man has one.(24:19) - #13: Failure leads to learning. Learning leads to success. Success leads to complacency, complacency leads to failure.(26:30) - Bonus: I would pay any amount of money to make obvious truths real for me.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was January 25, 2022)“Ownership. Is the goal, not CEOship”. Today, Alex (@AlexHormozi) highlights the importance of structuring a business for potential sale, even without immediate plans. He explores the distinction between being a CEO and an owner, the benefits of transitioning from CEO to owner, and the significance of building self-sustaining businesses.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:40) - Mistake of being CEO of multiple businesses simultaneously(3:34) - The difference between being a CEO and an owner(4:32) - Being a strategic advisor and not leading meetings(6:22) - The importance of building a business that can operate without the owner(7:36) - Removing oneself from central communication to create leverageFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“We will do our jobs. We will do a good job. We will do all of the basics and we will do it every time.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss the challenges and lessons learned from running multiple businesses simultaneously, emphasizing the importance of focus and specialization. He also shares insights on the role of content in driving deal flow and the complexities of operating a holding company. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Eric Siu on:➤ Instagram | Twitter / X | Spotify | Apple➤ Check out full episode on YouTube!Timestamps:(2:15) - Holding company, content for deal flow.(11:19) - Managing stress with multiple companies and content creation.(15:13) - Advice for those buying businesses and hiring operators.(19:32) - Transitioning from minority to majority investments.(23:40) - Changes in content strategy over the past 12 months.(28:29) - Percentage of work on shorts vs long-form content, hooks, stories.(36:17) - Indoctrinating team into way of thinking.(44:04) - Evolution of Alex and Leila's relationship.(49:27) - Structure of Alex's content team and filming days.(57:50) - Compounding on various platforms.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was on March 10, 2022)Your time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:16) - Difference between infinite and finite games(6:39) - Advantages of longer time horizon in audience building(9:56) - Applying time horizon concept to employees and hiring(12:25) - Importance of bringing in smarter and better people(15:20) - Trading fear for fulfillment and long-term gain(16:25) - Pruning relationships and removing growth detractors(18:40) - Finding enjoyment and prioritizing consistencyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was on March 22, 2022)Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - First 3 hires: admin, customer support, salesperson(3:18) - 4th &amp; 5th hires: marketing assistant, fractional bookkeeper(5:23) - Entrepreneurship: buying back time for high leverage activities(7:22) - Incur debt strategically: financial, operational, talent, management, CRM(9:18) - Hiring in reverse order of value and cost to replaceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Which one of these is going to make you wealthier? (…) as boring as it might be, is going to make you way wealthier than going from zero to five.” Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on the BiggerPockets Real Estate Podcast to discuss their unique relationship dynamic and how they navigate working together as spouses. They share their advice on involving your spouse in your work and emphasize the importance of finding a relationship dynamic that works for you, rather than comparing it to others. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow BiggerPockets on:➤ Instagram | Spotify | Apple➤ Check out full episode on YouTube!Timestamps:(0:56) - Thoughts on involving spouse in work(4:33) - Alex and Leila's advice on successful relationships(9:14) - Advice on finding the right person to work with(13:59) - Make money doing what you're good at and enjoy(16:23) - Sneak peek into Alex's upcoming book(19:23) - ConclusionFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was on November 17, 2020)“You are going to suck at this for a very long time.” **Today, Alex (@AlexHormozi) addresses a belief system that holds many back from learning the things they need to learn in order to be "successful".Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:02) - Many people limit themselves by believing they are bad at certain skills.(4:31) - Believing that if someone can do it, you can too.(7:27) - Approaching skills with the understanding that improvement is possible.(8:11) - Encouraging others to invest in skills and overcome fears.(8:31) - Personal example of improving math skills through practice and belief.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Watch the YouTube video of this episode HERE"Winners focus on winning, losers focus on winners.” Today, Alex (@AlexHormozi) shares advice to his younger self on the importance of continuous hard work and the realization that what was once considered hard work is only a fraction of one's true capabilities. He emphasizes the need to embrace uncertainty, delay immediate rewards, and prioritize work-life balance on a longer time horizon for entrepreneurial success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:42) - What hard work actually looks like(3:44) - Uncertainty is the reality of entrepreneurship(9:53) - No need for weekends, meaningful work.(12:36) - Success is the ultimate revenge.(15:39) - Genuine support and personal growth.(17:48) - Ignore hate, embrace envy and jealousy.(19:27) - Sadness from limited options, anxiety from lack of priorities.(21:41) - Fear of judgment, but they don't matter.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“In the beginning it's just ignorance, not stupidity. It's just that a lot of entrepreneurs early on don't know what good looks like.” Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on the BiggerPockets Real Estate Podcast to discuss their company Acquisition.com and their approach to building successful businesses. They share insights on scaling, creating a positive work culture, and the importance of fostering a win-win-win environment. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow BiggerPockets on:➤ Instagram | Spotify | Apple➤ Check out full episode on YouTube!Timestamps:(2:16) - Why they’re passionate about Acquisition(7:04) - Workplace culture and the kind of talent they hire(18:31) - Work dynamic of Alex and Leila(24:52) - Why hiring is a skill in itself(28:24) - How hiring becomes the biggest hurdle for growth(33:09) - Shifting perspective of “hiring” to “talent acquisition”Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was on July 6, 2021)Watch the YouTube video of this episode HEREBelieve every word you say. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:08) - Selling skill comes with conviction and understanding prospects(3:28) - 1st equation: sales skill multiplied by belief extent(5:43) - 2nd equation: revolves around work ethic(8:58) - Make a perspective shift for authentic communication(9:12) - If you don't believe, convincing others and making sales is difficultFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Fundamentally, if you're making more money back from customers than it costs you to get them, then you are printing money." Today, Alex (@AlexHormozi) shares his three-step process for scaling ads in portfolio companies, emphasizing the importance of tracking ad spend, preparing to lose money, and optimizing for the lifetime gross profit to customer acquisition cost ratio. He also discusses the benefits of split testing and creating multiple ad creatives to find the winning formula for successful advertising campaigns.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - Phase 1: Track expenses, spend only when traceable.(2:32) - Phase 2: Start with money loss, find winners, extend payback.(6:56) - Phase 3: Reach money printing. Measure LTGP/CAC for growth.(7:18) - Focus on LTGP/CAC ratio, efficient acquisition, quick payback.(10:19) - Businesses grow through client-financed acquisition, overcoming bottlenecks.(12:26) - Scale advertising once foundational aspects are perfected.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"You want to own the business, not have the business own you.” Today, join Alex (@AlexHormozi) as he guests on The Game Changing Attorney Podcast with Michael Mogill to discusses the importance of building a good product, relinquishing control as an entrepreneur, and the concept of compounding in business. The conversation also touches on the challenges of ego, the readiness of a product, and the perspective on competition. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on The Game Changing Attorney Podcast's YouTube Channel!Timestamps:(1:29) - Relinquishing control struggles(6:10) - Vision for acquisition(10:21) - Identifying readiness(13:31) - Small-business competition fixation(17:31) - AI discussion(19:48) - Traits vs skills(22:39) - Motivation beyond moneyFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original publishing date was on June 02, 2020)It’s time to see the good in the bad. Today, Alex (@AlexHormozi) talks about how to balance the feeling of optimism and the facts of reality, and how to confront this inner conflict by rewiring your brain to view bad news as an opportunity to grow.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:28) - Optimism helps confront harsh realities.(4:01) - Thrive in new challenges, embrace change.(5:02) - Persistently optimistic, confront brutal facts.(7:54) - Innovation and customer communication.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

"You can learn every platform on your own. It just takes more time." Today, Alex (@AlexHormozi) shares his experience of growing his audience across all platforms through hiring agencies to help him with content creation and platform strategy. He emphasizes the importance of setting clear expectations and learning from the agency to eventually bring the work in-house for long-term success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:52) - Outsource and learn from experts.(7:05) - Be cautious when using agencies.(9:52) - Long-term consulting relationships are valuable.(16:47) - De-risk future investors by using in-house agencies.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“A lot of times people were very driven by like their mission or their purpose or their big vision, and I had none of those things.” Today, join Alex (@AlexHormozi) as he guests on The Game Changing Attorney Podcast with Michael Mogill to share his thrilling entrepreneurial journey, from facing financial ruin to leveraging his brand's power and transforming his course through strategic pricing and company sales. Discover the significant roles of luck, pain, and respect in entrepreneurship, along with the importance of a long-term perspective and effective time management for success. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on The Game Changing Attorney Podcast's YouTube Channel!Timestamps:(1:26) - The power of building a brand(7:51) - Financial setback due to fraudulent activity(14:44) - The role of luck in success(18:49) - Importance of acceptance in relationships(22:08) - Three traits of driven individualsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was July 17, 2020)You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) - Personal story of lack of focus and its consequences(3:20) - The 5 Phases of Niche Hopping(8:56) - Encouragement to stick with one niche and become better(10:49) - Importance of testing and improving processes(12:01) - Avoid being spread too thin; don't mix strategies(14:32) - Choose one niche and stick with it, don't bail.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The amount of work that's required to make something exceptional precludes you from doing multiple things.” Today, join Alex as he gives advice from business owners on importance of character and time in achieving success, finding the best method for generating leads, running searches on different platforms and comparing the response rates to determine the most effective method, and more.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:13) - Lead generation strategies.(4:39) - Cutting toxic friendships.(9:09) - Resetting boundaries with family.(10:24) - Offering free value to pay offers.(12:21) - Trust and increasing conversion rates.(15:18) - Finding Your Niche(18:40) - Semi private model.(22:35) - Doing six-week transformations.(25:54) - Brand deals and the crypto space.(31:23) - Goals and relationship compatibility.(32:58) - Settling for a $45,000 employee.(35:22) - Scaling and attracting talent.(39:03) - Getting the commission breath.(41:33) - Moving through the org.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“So you have to suck for a long time until it's unreasonable that you don't suck.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about the importance of ignoring negative voices and self-doubt when pursuing success. They share their experiences and lessons learned in business and personal growth. The conversation also touches on the topic of balancing work and passion, with one of the hosts reflecting on how monetizing his passion turned it into work rather than enjoyment.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Straight Outta Lair’s YouTube Channel!Timestamps:(1:08) - Monetizing passion and work.(3:14) - Training with others for growth.(9:37) - Seasons of doing deals and a season of "no".(14:08) - Identifying business constraints.(20:14) - Turning a hat back to front and hustling.(28:43) - Losing time in younger generation.(30:35) - Volume begets quality.(34:47) - Picking the right opportunity vehicle.(36:50) - Chasing low-hanging fruits and leveraging for success.(42:16) - Entrepreneur seasons and commitments.(45:47) - Don't stop in the game.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was Oct. 12, 2021)Consistency will always beat intensity. Today, Alex (@AlexHormozi) talks about conditioning your body at the gym has similarities to growing your business and how the total volume of work outperforms the total effort.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:15) - Skill development through consistent action(4:17) - Importance of knowledge and learning from mentors(7:32) - Value of earning while learning and gaining experience(10:46) - Self-awareness and adjusting expectations in business and fitness(13:34) - Intrinsic motivation vs extrinsic motivation(14:63) - Consistency beats intensity(16:27) - Liking business for successFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Watch the YouTube version of this episode HERE"Little 1% improvements over and over again yield these 50% boosts." Today, Alex (@AlexHormozi) shares with us how he was able to double the size of one of his portfolio companies in just 60 days by solving five key problems. He explains the importance of having processes in place for each function of acquisition and how product problems can impact sales. He then reveals the data of the company before and after the changes were made.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:34) - Explanation of key terms: show, offer, close, cash, units(5:40) - #1-2: Low show rate &amp; Multitasking inefficiencies(8:29) - #3: Low close rate(9:50) - #4-5: Ineffective reminders &amp; Low cash collected(10:52) - Ineffective discovery, need to dig deeper(11:38) - Ask why customers want the product/service(14:49) - Delivery of message is important, tone and emphasis(20:37) - Culture fit and tactical knowledge in hiring process(24:27) - Optimize sales script, handle objections(27:52) - 40% sales improvement, 80% offer rate, 41% close rateFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"You can't have strong character without going through hard things.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about pivotal moments of transformation, family dynamics, and the pursuit of excellence in their chosen fields. They also discuss overcoming adversity, and the pursuit of meaning and purpose.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Straight Outta Lair’s YouTube Channel!Timestamps:(4:09) - Living with conviction(8:59) - How Alex got into entrepreneurship(11:01) - Starting and scaling fitness businesses(15:18) - Learning from failures is crucial(19:02) - Entrepreneur takes risks, overcomes adversity(26:05) - Desperation can lead to innovation(32:13) - Overcoming adversity leads to success(33:55) - Embrace challenges for personal growth(38:42) - Finding meaning in life(41:47) - Approval from others is fleetingFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was June 20, 2019)"If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Today, Alex (@AlexHormozi) emphasizes the importance of going all in and making big changes instead of incremental ones, even if it requires sacrificing comfort for more. He shares his own experience of making a major pivot in his business and encourages listeners to confront hard decisions with no half-measures.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:43) - Old must die for the new to live; commit fully.(4:17) - Act boldly now to dominate future markets; no half measures.(7:07) - Procrastination leads to bigger problems; take action now.(8:47) - Embrace change for growth; no other option.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Watch the YouTube version of this episode HERE"You need to sell more customers. You need to make them worth more.” Today, Alex (@AlexHormozi) outlines strategies to enhance the value of a business, including cash flow, profitability, growth, and audit readiness, with a focus on reaching a 5 million EBITDA mark.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:55) - The 3 Important Variables(4:28) - Leadership Team In Place Running Day To Day(15:27) - Marketing Without The Face Of The Founder(18:24) - Delivery Without The Face Of The Founder(22:43) - Multiple Reliable Acquisition Channels(31:54) - Reliable Recurring Revenue(40:37) - Diverse Customer Base(45:38) - Automated Metric Tracking(52:40) - High Cash, Profitable, Growing(59:56) - Audit Ready Financials(1:03:47) - 5MM+ in EBITDAFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

"Everyone wants you to do well, just not better than them.” Today, join Alex (@AlexHormozi) as he guests on Danny Miranda’s Podcast to discuss the transition from fear to faith in the entrepreneurial journey. They share personal experiences and reflect on how anger initially drove their actions, but over time they have shifted towards enjoying their work and being rewarded for their efforts. They emphasize the importance of doing what you enjoy and working hard to achieve success. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Danny Miranda’s YouTube Channel!Timestamps:(0:22) Shifting from fear to faith.(7:39) The choice was death or work.(14:37) Short-term optimization vs long-term benefits.(22:01) Overcoming challenges &amp; The Solomon paradox.(29:01) Holding yourself accountable.(30:45) Documenting the highs and lows of life.(40:52) The cycles of success.(43:39) The big disconnect &amp; doing 10 times more.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was December 1, 2020)“Just do it exactly as it is outlined.” Today, Alex (@AlexHormozi) talks about the one piece of advice every entrepreneur needs to hear. Listen in as Alex reflects on a pivotal concept that was given to him by a mentor.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - Simplicity outperforms complexity.(3:51) - Rule: Duplicate success, then innovate.(7:36) - Prioritize above-the-fold content optimization.(8:58) - Reminder: Repeat what works consistently.(11:04) - Simplicity often leads to substantial success.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was January 12, 2021.)"You just have to keep laying the bricks all the way across the bridge from where you are to where you want to be.” Today, Alex (@AlexHormozi) shares a quick lesson he learned while he was talking to his 18-year-old neighbor about probability, luck, why volume negates both those factors, and tries to paint a different frame of seeing success &amp; the work required to get there.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:45) - Volume beats luck and skill.(3:02) - Embrace learning, patience breeds success.(5:48) - Quit only if the industry disappears.(6:39) - Probability and volume matter.(7:51) - Success takes time, avoid unrealistic expectations.(8:39) - Bricks, patience, and consistency.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"What we should do is teach people how to learn, and then let them learn whatever they want to learn.” Today, join Alex (@AlexHormozi) as he guests on Danny Miranda’s Podcast to discuss the importance of finding value in the content we consume. They highlight how spending time with experts and learning from their knowledge can be incredibly valuable for personal and professional growth. The conversation emphasizes the need to figure out the games we need to play in order to succeed and continually learn from others. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Danny Miranda’s YouTube Channel!Timestamps:(4:06) - Understanding leads to forgiveness.(8:32) - Perspective can decrease emotional reactions.(10:24) - Change expectations, surrender to reality.(15:19) - Success requires volume and effort.(24:59) - Excellence requires consistent effort.(27:39) - Develop patience for long-term success.(36:08) - Work and feedback drive improvement.(40:01) - Skills are developed through consistent practice.(45:29) - Progress is the ultimate goal.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“The way you act during the deal process is a great predictor for us or a great measuring stick for us to see how you're gonna act afterwards.” Today, Alex (@AlexHormozi) discusses the importance of being founder-friendly in investment decisions and prioritizing the qualities of the founder over the business. He also shares his views on private equity models and the need for hard conversations in unlocking business growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) Founder-friendly approach during deal process.(10:27) Prioritize founder over the business.(19:18) Theory of constraints in investment decisions.(29:38) Disruptability by AI and bigger companies.(34:61) Business doesn't require perfection or compounding vehicle.(40:47) A "gray hair" on the team is needed.(45:08) Checklist for selection as a portfolio company.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“We take something old and something new and there's a lot of magic between the two of those things." Today, Alex (@AlexHormozi) discusses his experience investing in 22 companies over the past three years, sharing lessons learned and mistakes made. He provides insights on his investment criteria, deal structures, and the process of providing value to portfolio companies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:05) - Our criteria for investing(12:04) - What we look for in companies(16:49) - Process of providing value (who-what-how framework)(30:01) - The role of leadership when investing(33:54) - Cash flow is king and helps reinvest in growth(40:60) - Focused founders are the key(45:26) - Two steps back to take ten steps forwardFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Most times the focus is that people can't say no to the fast money. And by doing that, they say no to the big money (…) which is the money you got to wait for.” Today, join Alex (@AlexHormozi) as he guests on the Founder Podcast with Chris Lee to discuss the shift from business to investing and the mindset required for success. They talk about the importance of creating value and attracting potential investments. The hosts also share their criteria for the ideal company to invest in, including a strong founder who wants to scale and has big dreams. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on the Founder Podcast’s YouTube Channel!Timestamps:(3:45) - Identify motivation, admit weakness for improvement.(10:38) - Self-deception in valuing businesses.(13:00) - Focus on long-term success.(15:08) - Shift from business to investing.(19:46) - Different pain, different businesses.(26:50) - Leverage existing opportunities.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was October 23, 2019)"Stop whining. It's not gonna get better." Today, Alex (@AlexHormozi) discusses the importance of accepting the rising costs of online advertising and instead focusing on monetizing customers and providing more value. He emphasizes the need to continually improve one's business and find ways to increase the lifetime value of customers, regardless of the advertising platform used.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Get over it. Accept the marketplace will rise.(1:54) - Focus on monetizing customers you can control.(4:47) - Let math dictate, be less emotional.(5:43) - Make customers more valuable, provide more value.(7:18) - Stop complaining, provide more value, liquidate acquisition costs.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

"If you want to change your behavior, change your environment, change your circumstances.” Today, Alex (@AlexHormozi) shares various life hacks and tips for improving daily routines. From finding the perfect outfit to spending less money, Alex emphasizes the importance of making decisions based on personal preferences rather than outside opinions. Additionally, he discusses the benefits of changing one's environment to change behavior and improve overall well-being.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - Life Hack #1: ChapStick as sunscreen(2:52) - Life Hack #2: Wear a hat and beard(3:51) - Life Hack #3: Spend less money(6:36) - Life Hack #4: Wear what you want(12:01) - Life Hack #5: Nasal strips for breathing(15:00) - Life Hack #6: Find the right environment(26:01) - Life Hack #7: Drink less water(29:05) - Life Hack #8: "And that's okay"(32:27) - Life Hack #9: Hang from elevated surfaces(33:43) - Life Hack #10 &amp; #11: Mini time management hacksFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“There are so many different ways, and people just aren't creative enough.” Today, join Alex (@AlexHormozi) as he guests on the Founder Podcast with Chris Lee to discuss the importance of showing initiative and having the necessary skills to identify a need for others. They also touch on their friendship, how they met at a mastermind event in Utah, and sharing insights on getting more customers, increasing revenue, and building lasting relationships. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on the Founder Podcast’s YouTube Channel!Timestamps:(2:18) - Entrepreneurship is a constant game.(5:23) - Expand beyond your niche market.(10:01) - Taking risks can be difficult.(16:57) - Value of experience and education.(21:00) - Value and opportunity cost matter.(27:30) - Be creative in offering value.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was March 3, 2020)"The objective of a business is to make a profit (…) That is what separates it from a nonprofit.” Today, Alex (@AlexHormozi) discusses the importance of taking profits out of your business and investing in yourself rather than constantly reinvesting in the business. He emphasizes the cyclical nature of the business and the need to be disciplined in taking money out every month to increase net worth and prepare for potential downturns.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:15) - Difference between reinvesting in business versus reinvesting in self(3:17) - Take more money out to need to make more money(6:35) - Losing on profit and valuation of business by keeping money(9:44) - Rip out as much cash as possible every month(12:51) - Prioritize maximizing monthly profits, keep in mind the cyclical nature of the business.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

"Being a skilled entrepreneur is a big bucket for hundreds of smaller skills underneath of it.” Today, Alex (@AlexHormozi) discusses how to get ahead of 99% of entrepreneurs by focusing on leverage and maximizing skills and beliefs. He explains the four types of leverage - collaboration, capital, code, and content - and shares his personal experience of transitioning between industries to find higher leverage opportunities.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Watch the YouTube version of this episode HERETimestamps:(1:17) - Importance of skilled and belief-driven entrepreneur(9:44) - Transition from gyms to done-for-you model(11:54) - Understanding leverage and its impact on success(13:55) - Four types of leverage: collaboration, capital, code, content(19:05) - Time's impact on business growth(21:46) - Skills for collaboration, capital raising, content creation, coding(26:45) - Challenges and benefits of switching industries(38:08) - Invest in skills, adjust living expenses(40:46) - Transitioning skills into reality(49:08) - Value of service businesses and continuous learningFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“You want someone who really believes.” Today, join Alex (@AlexHormozi) as he guests on Real Talk with Zuby to discuss the importance of having supportive people in your life and taking advice from those with bigger dreams for your future. Drawing on his personal experiences with pressure, coping mechanisms, and mental health, Alex shares how a life-threatening experience led him to reevaluate his priorities and exit multiple businesses to focus on his own well-being. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Real Talk with Zuby’s YouTube Channel!Timestamps:(6:56) - Legacy is through education.(13:32) - Building a relationship through entrepreneurship.(26:39) - Unconventional love story with success.(37:02) - Find someone who accepts you.(41:56) - Shared values and interests are crucial in a successful relationship.(44:48) - Importance of being coachable.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was March 11, 2021)Strike while the iron’s hot. Today, Alex (@AlexHormozi) discusses attending a mastermind where he presented his business numbers. He shares how everyone in the room was amazed at the fact that he wasn't taking advantage of the massive potential to increase his profits by 10x. He shares the lesson of stepping up and seizing this opportunity before it's too late.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:05) - Story of the mastermind, attendees suggest improving business(4:53) - Attendees see potential, suggest 10x the business overnight(7:12) - Internet culture: belief in needing multiple revenue streams for billions(10:21) - When opportunity presents itself, step up and take advantageFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"We're wishing for something that will literally never happen.” Today, Alex (@AlexHormozi) discusses his belief in optimistic nihilism and how he uses mental frameworks to manage stress and anxiety in entrepreneurship. He argues that legacy is a myth and that understanding our insignificance can lead to better decision-making.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(4:50) - No inherent meaning, like weather(5:29) - If it doesn't matter in 500M years, doesn't matter(10:22) - Legacy doesn't matter(12:40) - Leaving things to kids doesn't benefit them(14:07) - Law of large numbers(15:09) - Imagine bad things happened thousand times before(17:14) - Exercise: Failure resume(19:09) - The only real legacy is leaving the human race betterFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"That first one is zero to one. That's the hardest. And that's where I think most of the life lessons are.” Today, join Alex (@AlexHormozi) as he guests on Real Talk with Zuby to share his journey from starting a chain of gyms to selling multiple companies for millions of dollars. He emphasizes the importance of education and how it can't be taken away from you. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Real Talk with Zuby’s YouTube Channel!Timestamps:(4:23) - Teenage angst and parental approval.(10:02) - Seeking father's approval and depression.(26:48) - Opening gyms without fronting money.(34:36) - Financial desperation and risky decisions.(48:29) - Lessons from financial ups and downs.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was April 20, 2021)"Every entrepreneur has one problem... a people problem. Attracting, hiring, and keeping the right team members can make or break your business." Today, Alex (@AlexHormozi) talks about the single problem that entrepreneurs are facing when it comes to company growth: the talent they hire. He also explains the various reasons why this is a problem for entrepreneurs and the steps to take to avoid it.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:16) - Differentiate team members' strengths, weaknesses, and roles.(4:38) - Employee accountability and problem-solving skills.(7:23) - Brand managers prioritize customer experience improvement.(9:41) - Set high standards to attract top talent to your team.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Entrepreneurship isn't for the faint of heart. The load is heavy and the road is long.” In this episode, Alex (@AlexHormozi) discusses his experiences with advertising and the importance of volume and testing until you find what works. He also lays out a simple one-page advertising plan for getting more engaged leads and scaling your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(1:08) - Get Started(6:13) - Advertising in Real Life(15:05) - The Roadmap(20:14) - Decade in a Page(25:57) - Free Goodies &amp; Closing CreditsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“The more they think the other steps will help them solve their larger problem, the more likely they are to buy them.” In this episode, Alex (@AlexHormozi) talks about the importance of affiliates and partners in scaling a business. He shares his strategies for picking the right affiliates, making them offers, and keeping them advertising.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:54) - Affiliates &amp; Partners(3:33) - How Affiliates Work &amp; Strategies Used(16:18) - Launch To Activate Affiliates(26:02) - Real-life Case Studies(32:48) - ConclusionFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“This isn’t about brains, it’s about guts.” In this episode, Alex (@AlexHormozi) talks about how to effectively use employees and agencies to enhance your lead generation efforts. He also shares his unique spin on using agencies and offers insight into how to train employees to become effective lead-getters.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(3:01) - How Employees Work(7:51) - How To Get Employee Leads(17:32) - How Agencies Work(23:16) - How To Use an AgencyFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“You’re only limited by your creativity.” In this episode, Alex (@AlexHormozi) discusses the importance of customer referrals and how to leverage them to grow your business. He breaks down the different types of lead-getters and explains how to build a referral-based lead-generation machine.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:57) - Get Lead Getters(5:42) - Customer Referrals(18:33) - Get More People Better Results(24:58) - Asking For More ReferralsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“Do what the 0.1% do to get what the 0.1% get.” In this episode, Alex (@AlexHormozi) discusses the Core Four on Steroids, which includes more, better, new methods for advertising. He emphasizes the importance of exhaustively utilizing these methods before moving on to new advertising techniques in order to maximize lead generation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:00) - Introduction(2:15) - Doing More(5:08) - Getting Better(9:15) - New Places In New Ways(13:10) - ConclusionFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“If you want to become a great entrepreneur, you have to learn about them.” In this episode, Alex (@AlexHormozi) discusses his expertise in making profitable ads and shares his personal experience and insights on targeting the right audience, crafting effective ad copy, and achieving efficient monetization. Listen to learn from his experience and avoid the mistakes he made, with a focus on how to create ads that generate leads and drive profit.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:58) - Run Paid Ads I: Making Ads(11:32) - Elements Of Making an Ad(34:19) - Run Paid Ads II: Monetizing Ads Efficiently(45:47) - Personal Lessons from Paid AdsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“Give yourself a downhill battle by giving away something crazy.” In this episode, Alex (@AlexHormozi) discusses his step-by-step process for creating a successful cold outreach system that resulted in generating tens of millions of dollars. He emphasizes the importance of personalization and offering big, fast value to strangers to overcome the lack of trust in cold outreach.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:40) - Cold Outreach(8:13) - Building a List(11:18) - Personalize(16:43) - Volume(29:31) - Benefits Of Using Cold OutreachFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“Give, give, give and you will get without losing goodwill or slowing down your audience growth.” In this episode, Alex (@AlexHormozi) discusses the importance of post-free content as the cornerstone of building a personal brand and growing an engaged audience. He shares his experience of building a 5 million-person audience in 24 months and provides tips on how to create effective content units that hook, retain, and reward audience attention.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:38) - Post Free Content I(7:14) - Post Free Content II(23:57) - Free Goodwill(36:18) - 7 Lessons From Making ContentFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“This knowledge can make you millions. You get to learn while you earn.” In this episode, Alex (@AlexHormozi) discusses how to get leads through warm outreach and shares his 10-step process for reaching out to warm audiences. Learn how to make personalized messages and offers that will help you get as many leads as you want.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:29) - Get Leads(3:43) - Warm Outreach(8:13) - Warm Reach-Outs in 10 StepsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“The business that provides the most value wins, period.” In this episode, Alex (@AlexHormozi) discusses the importance of understanding what a lead is and how to engage them effectively. He also covers creating lead magnets and offers to attract engaged leads.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:17) - Get Understanding(0:50) - Leads Alone Aren’t Enough(2:38) - Engage Your Leads(8:47) - Making a Lead Magnet(32:09) - ConclusionFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“Doing the thing that scared me most, giving away my secrets, led to the biggest breakthrough in my life.” In this episode, Alex (@AlexHormozi) discusses the importance of leads and advertising in business success, sharing his personal experience of going from $100M to $1B in net worth through these methods. The episode covers the basics of advertising and lead generation, and offers practical tips for business owners looking to grow their customer base.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:00) - Opening Credits &amp; Guiding Principles(2:06) - Read This First(6:39) - How I Got Here(24:05) - The Problem This Book SolvesFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“Change here usually just creates inefficiency and operational drag, costing you money, no bueno.” In this episode, Alex (@AlexHormozi) discusses the importance of naming your product or service and how it can attract the right customers and repel the wrong ones. He also shares a formula for creating compelling names and offers tips on how to keep your offers fresh to prevent them from becoming fatigued in the market.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:29) - Naming(15:29) - Execution(18:51) - Summary &amp; Closing CreditsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“The only way you can make a fully informed decision is on the inside, not the outside.” In this episode, Alex (@AlexHormozi) discusses the power of bonuses and guarantees in increasing sales and reducing risk. He shares tips on how to present bonuses effectively and how to structure guarantees for maximum impact.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:45) - Bonuses(9:47) - Price-To-Value Discrepancy(12:51) - Guarantees(23:07) - Unconditional vs. Conditional GuaranteesFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“The person who needs the exchange less always has the upper hand.” In this episode, Alex (@AlexHormozi) discusses the use of scarcity and urgency as offer enhancers in business. He highlights the importance of using these tools ethically and the potential for increased profits by creating a sense of exclusivity and perceived value.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:49) - Enhancing Your Offer(11:56) - Scarcity(24:25) - UrgencyFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“Most things that are hard to sell are typically easy to fulfill.” In this episode, Alex (@AlexHormozi) discusses the thought process behind creating a Grand Slam Offer, and shares tips on turning problems into solutions. Listeners will learn how to identify dream outcomes, list problems, and create solutions that provide tremendous value to prospects.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:29) - Thought Process(4:24) - Value Offer Part 1: Problems and Solutions(14:28) - Value Offer Part 2: Trim and Stack(19:12) - Enhancing the Value They’d Be Stupid To Say NoFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“You can either be right or you can be rich.” In this episode, Alex (@AlexHormozi) discusses the Value Equation, a concept that can help businesses charge heinous amounts of money for their products or services. The episode includes tips on increasing the perceived likelihood of achievement, decreasing time delay, and decreasing effort and sacrifice to create more value for the customer.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:40) - Value Equation &amp; Free Goodies(9:59) - Dream Outcome(13:20) - Perceived Likelihood of Achievement(14:47) - Time Delay(18:13) - Effort and Sacrifice(20:18) - How the Value Equation is UsedFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“I hope what you're giving them is worth it.” In this episode, Alex (@AlexHormozi) the pricing and commodity problem that most businesses face, along with the importance of having a Grand Slam offer to differentiate your product based on value, not price. He also emphasizes the three ways to grow a business: get more customers, increase their average purchase value, and get them to buy more times.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:47) - Pricing The Commodity Problem(16:37) - Finding the Right Market(42:18) - Charge What It’s WorthFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

“The world needs more entrepreneurs.” In this episode, Alex (@AlexHormozi) discusses on how to make profitable offers using a combination of pricing, value, guarantees, and naming strategies. He also shares his personal journey from financial ruin to achieving enormous profits and success, emphasizing the importance of being bold and taking risks in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:00) - Opening Credits and Dedication(2:04) - Start Here(7:24) - How We Got Here(18:40) - Grand Slam Offers(26:10) - What’s In It For You?Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

Ask yourself, is it really worth your time and effort? Today, Alex (@AlexHormozi) talks about the decision-making process that he uses to evaluate opportunities that don’t just apply to entrepreneurs, but to anyone in general.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - Story about a conversation with 18-year-old neighbor(4:33) - Socially acceptable solutions are not always for the right reasons(5:51) - Consider sacrifice when evaluating effort &amp; outcome of scenarios(8:43) - Our stories shape who we become(10:02) - Failure doesn't make you a failure, it's part of entrepreneurship(13:53) - What you do for a season may not be foreverFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“He will do whatever it takes to win no matter what." Today, Alex (@AlexHormozi) discusses why he believes Mr. Beast will be worth over $100 billion, citing his massive audience on platforms like TikTok and YouTube, his approach to content creation and business, and his potential to dominate the consumer packaged goods industry with his brand Feastables. He also highlights the power of influencer traffic and the importance of building a strong brand to generate pricing power and increase enterprise value.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:40) - Adaptable approach, multiple achievements indicate billionaire status.(3:43) - Feastables expands into various verticals for substantial growth.(7:47) - Powerful brand offers pricing and profit leverage for success.(13:41) - Early twenties master of content, poised for business success.(16:38) - Feastables' beverage expansion yields tenfold chocolate bar revenue.(18:04) - 8 reasons why Mr. Beast will be worth $100 BillionFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“I actually think a lot more people have ethics than other people give credit for.” Today, join Alex (@AlexHormozi) as he guests on Own Your Future Podcast with Dean Graziosi to discuss the importance of having conviction in sales and falling in love with what you're selling. He emphasizes the role of service in sales and how believing in the product can lead to better results. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Dean Graziosi's YouTube Channel!Timestamps:(1:33) - What drives you to love sales?(7:03) - Quitting before finding the root cause(15:39) - Hack for getting conviction(21:16) - Alex asks Dean "What pain do you cherish?"(27:16) - Who inspired you or supports you?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was March 13, 2020)"Being a d*ck does not make you more money." Alex (@AlexHormozi) talks about the importance of having grace in business and not burning bridges. He shares personal experiences and gives examples of how being a dick does not make you more money, and that approaching situations with patience and perspective can lead to more success in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:53) - Burning bridges makes you less money.(4:57) - Business mistakes happen; all are imperfect human-based.(7:04) - Have grace in business; don't burn bridges.(8:57) - Negativity is remembered, not the person or subject.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

(This episode is a re-run. Original airdate was March 30, 2021)Did you know…Rich people actually spend less? Today, Alex (@AlexHormozi) talks about the key traits that wealthy people possess, why it’s important to possess the necessary skills that will help you on your path to success, and how to grow your money as you’re hustling.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - Wealthy people actually spend less(3:30) - Agree on price first, then terms(6:19) - Good deals make money; grow skills for wealth(12:38) - Need successful character traits for successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"You can't go into it looking for the wrong outcome." Today, join Alex (@AlexHormozi) as he guests on Own Your Future Podcast with Dean Graziosi to discuss how to own your decisions and not let others have power over your life. He shares his personal experience and tips on how to gain confidence in decision-making by stacking proof and chunking down achievable goals. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Dean Graziosi's YouTube Channel!Timestamps:(2:40) - Owning your own future(13:30) - Stay in the game to make better decisions(21:32) - One thing that scares you at night(25:53) - Navigating through uncertainties adviceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Don't think short, think long, and you'll make long money." Today, Alex (@AlexHormozi) shares 10 steps to get your first five customers for your business, without spending any money. He emphasizes the importance of personalization and building relationships with potential customers, and provides a framework for reaching out to leads.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - #1-2: Gather list from contacts; Choose messaging platform,(3:09) - #3-4: Personalize your message; Reach out to 100 people daily(5:06) - #5-6: Ask for referrals; Offer free service(7:06) - #7-8: Charge after feedback, referrals; Stay engaged with outreach.(13:34) - #9-10: Provide value, keep warm relationships; let customers solicit you.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was June 4, 2019)“The only way you can stay in is to keep yourself in is to keep your head straight.” Today, Alex (@AlexHormozi) talks about strategies for mental resilience, including how to deal with anger and become successful. He emphasizes the importance of understanding and channeling anger into something productive, and shares personal anecdotes about overcoming anger and finding success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:29) - Dealing with anger: understanding the causes and how to manage it(3:02) - Reflections on overcoming adversity and growing successfully(4:14) - How to diffuse anger and find closure(9:28) - Forgiveness and understanding in difficult situations(11:19) - How writing a story helped me overcome rage(13:03) - Dealing with stressful situationsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition

"I will either win or I'll die." Today, join Alex (@AlexHormozi) as he guests on Erika Taught Me to talk about his journey from not believing in social media to using it as a tool to attract more companies for investment. He also shares his need-to-believe strategy and the potential threat of brand damage in the age of cancel culture. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Erika Kullberg's YouTube Channel!Timestamps:(3:12) - Be open to learning and adapting.(5:40) - Building a brand through media.(8:36) - Embrace fame, make money, give back.(12:58) - Building a portfolio of profitable businesses.(17:26) - Document your journey for others.(22:41) - Endure discomfort for long-term achievement.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“You don't actually wait, you just figure out what you do in the meantime.” Today, Alex (@AlexHormozi) the importance of mastering the give-to-ask ratio when making money online. He emphasizes the significance of providing value and building goodwill with the audience before making any asks and shares personal experience and tips on finding the right balance between giving and asking.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:46) - Mastering the give-to-ask ratio and the power of goodwill(4:14) - Giving in public and selling in private for maximum impact(6:12) - Integrating asks into long-form content and maintaining the ratio(10:02) - Controlling supply and demand to maximize profits(11:48) - Giving and compounding growth for long-term successFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"You've been asking for permission when you really need support." Today, join Alex (@AlexHormozi) as he guest speaks during Day 3 of GymCon to talk about his tips and tactics for closing sales, covering topics such as overcoming objections, understanding the customer's needs, and being resourceful. He discusses the importance of realizing that the customer is in control and that they need support, not permission, to make decisions. He also emphasizes the power of isolation and collapsing the foil, where the customer realizes that they never needed permission to begin with. This is part 2 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(6:12) - New identity, new priorities(14:54) - Empowering sales through conviction(17:48) - Deciding the future(26:58) - The risk-free close(34:57) - The importance of every brick(39:06) - Investing in education for long-term incomeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“But the difference between somebody who's loyal or not is whether they cheat, right? And so I think that it's the same thing with patience. It's the same thing with honesty.” Today, join Alex (@AlexHormozi) as he guests on Erika Taught Me to share his insights on the importance of accepting that success is the result of many small things, not just one big thing. He also discusses his journey from quitting his corporate job to starting a gym and eventually launching his own successful business. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Erika Kullberg's YouTube Channel!Timestamps:(2:53) - Success requires consistent effort(4:19) - Take calculated risks in life(9:01) - Entrepreneurship can replace traditional education(13:32) - Importance of internal validation(19:03) - Actions define character traits(22:40) - Action leads to true learningFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"If a lead magnet is not good enough that people then tell other people about it, in my opinion, you have failed." Today, Alex (@AlexHormozi) discusses the importance of offering valuable lead magnets to attract potential customers and increase sales. He also provides seven steps to creating effective lead magnets for any business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - Lead magnet: complete solution for narrowly defined problem.(3:39) - Even if it costs, it should lower customer acquisition cost.(5:11) - Know customer journey ahead.(6:57) - Don't be afraid to give away costly stuff.(7:48) - 7 steps for creating lead magnets for any business.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The person who cares the most about the prospect wins the deal." Today, join Alex as he guest speaks during Day 3 of GymCon to talk about the importance of ethical sales persuasion and the art of closing sales. He emphasizes the role of belief and trust in the sales process and how it can impact long-term outcomes for clients. Alex also provides tips on handling objections and obstacles, and stresses the importance of maintaining a childlike curiosity and prioritizing the prospect over the sale. This is part 1 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(6:41) - The art of closing sales(10:10) - The importance of belief in sales(14:34) - Sales communication and documentation importance(18:49) - The power of empowerment(28:14) - Overcoming obstacles to decision making(39:23) - Overcoming beliefs about expensive productsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“You have to gain leverage over other people because of how much better you are at the thing.” Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to talk about how to succeed in business by becoming so good that people can't ignore you, gaining leverage over others through superior skills, and accepting critical feedback as a means for personal and professional growth. They also touch on the importance of disassociating personal identity from business outcomes, developing a skillset that adds value to the market, and the role of implementation in achieving success. This is part 3 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Andy Frisella’s YouTube Channel!Timestamps:(1:16) - The market can be harsh, slapping you with reality. Learn and adapt.(8:54) - Meeting players who exceed your standards reveals new levels of performance.(14:12) - Accepting reality is the first step towards becoming who you want to be.(21:43) - Learn from the lessons poverty teaches and take responsibility.(31:07) - Gratitude arises when you realize success is not deserved.(46:30) - Appreciate the present, as they may be your last moments.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was October 16, 2020)“Make it as short as possible, but no shorter." Today, Alex (@AlexHormozi) shares with us his MAGIC Offer headline formula, an acronym to help businesses create irresistible offers that convert in local markets. He breaks down the meaning behind each letter in the magic acronym and explains how to use it to create punchy headlines that get around banner blindness.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:16) - M.A.G.I.C Formula: Magnetic, Avatar, Goal, Indicate, Container(4:17) - Use the M.A.G.I.C formula to make quick headline variations(7:29) - Local B2C marketing requires changing headlines frequentlyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was August 19, 2021)"If it's not going to grow on its own over time, it's not worth doing." Today, Alex (@AlexHormozi) talks about the importance of creating a product or service that is valuable enough to generate word-of-mouth referrals and compound growth over time. He suggests three questions to ask oneself when evaluating a product or service in order to improve its value, profitability, and customer experience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - Small entrepreneurs get customers to make sales(3:12) - Q1: How to create the most value in the product itself?(4:41) - Q2: If it were one 10th the cost, what else to make it better?(4:54) - Q3: What experience makes the customer a raving fan?(7:08) - Word of mouth is the most powerful and compounds(8:41) - The ultra-wealthy compounding everything they doFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Every time you do get f*cked over, you actually end up being the person that won." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his theory on doing the right thing and how it can lead to long-term success, despite the pain that may come with it. He also discusses the importance of understanding user needs in research and the practicality of giving to more people to increase the likelihood of success. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Andy Frisella’s YouTube Channel!Timestamps:(2:38) - Treating people right leads to personal growth and winning(7:51) - Long-term success comes from being a giver and creating opportunities(25:08) - Losing and learning are part of the journey to success(36:20) - Word of mouth remains the most powerful form of marketing(47:24) - Brand building is a slower process but the right way to do it(56:15) - Exceptional products and experiences are prerequisites for successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"If it doesn't map to that, forget about it. Just cut it." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about the importance of focusing on the highest leverage activities in a business and how to prioritize tasks based on impact and ease. He emphasizes the need to solve the root issues in a business, rather than relying on new marketing tricks or hacks. This is part 2 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) - Strategy frameworks to get more customers and scale business(8:58) - Make the right decision with impact and ease(11:51) - Obsession with product leads to compounding success(19:01) - Rate of learning: same condition, new behavior(21:48) - 8 ways to get more customers(27:03) - Make it efficient with little operational drag and capitalFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"If it has stayed the same and you are spending all your time working on it, you're not gonna get more hours." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about strategies for maximizing profits in a gym business and emphasizes the importance of identifying the constraint of the business to properly allocate resources. He also touches on the topic of branding and reputation, providing insights on how to cultivate associations with intangible ideas that customers want. This is part 1 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(4:19) - Maintaining brand and reputation is difficult(9:20) - Anxiety = don't know what to pick(10:29) - Strategy = prioritizing for the most bang for your buck(13:57) - Better priorities = most money(19:08) - Identify constraints of business in order to grow(24:10) - Small businesses need more A playersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"If you truly want to be an effective leader and salesperson, the best thing that you can do (…) is to make them understand how it's in their best interest to do those things." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his journey from a 22-year-old gym owner to a successful entrepreneur. He discusses his innovative approach to sales and marketing that helped him launch five gyms without any capital. He also emphasizes the importance of gaining experience through repetition and the value of effective leadership and sales skills in running a successful business. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Andy Frisella’s YouTube Channel!Timestamps:(1:47) - How Alex started his entrepreneurial journey(12:24) - Sales skills learned through experience and on-the-job education(26:42) - Betrayal from close ones can happen with good intentions(42:00) - Pressure and pain can bring out brilliance and lead to success(50:01) - Opposition fuels determination to succeed(53:05) - Risks lead to success; handle betrayal gracefully for successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was May 25, 2021)"I'm not good at this yet, and that's okay. I'm going to learn." Today, Alex (@AlexHormozi) talks about the seven disciplines he believes every entrepreneur should master to fill the "hole in their soul". These disciplines include foundational education, physical health, professional skills, emotional management, relational skills, financial literacy, and philosophical values.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:26) - First 3 Disciplines: Foundational, Physical, and Professional(3:26) - Next 3 Disciplines: Emotional, Relational, and Financial(10:47) - Last Discipline that ties up everything: Philosophical(13:26) - Feeling better comes from understanding your purpose and finding meaningFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"The best way to stay poor is to listen to poor people about how to get rich." Today, Alex (@AlexHormozi) shares advice for a young man struggling to make ends meet. He emphasizes the importance of cutting costs, increasing income, and learning new skills to become a more valuable asset in the workforce.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:23) - Sacrifice short-term for long-term success; cut expenses.(3:33) - Summary: Cut costs, increase income, trade up.(7:46) - Work hard instead of relying on luck.(8:27) - Set a timer, focus on studying for 4 hours.(10:44) - Work harder and longer, exceed expectations.(14:18) - Ask and face rejection, gain confidence.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Have a big tiger behind you and stay on the path." Today, join Alex (@AlexHormozi) as he guests on Modern Wisdom with Chris Williamson to discuss turning philosophical insights into actionable steps toward success. He stresses defining the input-output equation, overcoming mental clutter, taking action, and discusses the relationship between success and happiness, traits of successful people, and the importance of pursuing desires and avoiding fears. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Chris Williamson’s YouTube Channel!Subscribe to Chris’ show Modern Wisdom here -&nbsp;https://spoti.fi/2LSimPnTimestamps:(3:51) - Use your pain as fuel(9:30) - Define your own game(14:10) - The point of the game is to play(25:48) - Directionally correct, not perfect(31:44) - Egos hinder success &amp; limits growth potential(45:23) - AI will drive social mediaFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was September 2, 2021)It’s all about changing the way you think. Today, Alex (@AlexHormozi) shares his thinking frameworks for problem-solving in business. He emphasizes the importance of distinguishing between problems to be solved and dichotomies to be managed, and of thinking in continuums rather than binaries, to achieve more accurate decision-making.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:07) - Dichotomy not problem: middle ground between managing/delegating(3:38) - Misprioritize problems, improve consistent business practices(6:07) - Binary oversimplification: reality exists on continuums, not yes/no(9:56) - Dichotomy to be managed vs. problem to be solvedFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"The amount of work required to build something amazing and huge just takes time." Today, Alex (@AlexHormozi) reflects on his experience at a YouTube meetup and how it reminded him of the importance of putting in great effort to create exceptional work. He shares examples and lessons learned to inspire listeners to rethink their approach to work and strive for excellence.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:47) - Level of detail &amp; the challenge of hard work(7:52) - 3500 hours spent on creating a book(12:12) - Underestimating what can be done in a decade(18:06) - The level of effort in recruiting good employees(21:28) - Being aware of areas for improvement(24:08) - The work is done when it can't be improved further.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“If you continue to disprove your imposter syndrome in the real world and it persists, you have to admit to yourself that it's got nothing to do with your capabilities…” Today, join Alex (@AlexHormozi) as he guests on Modern Wisdom with Chris Williamson to discuss various topics including changing your environment to improve your life, the importance of gamifying content creation, and the benefits of eliminating downside to increase action. They also touch on the concept of shame existing in the shadows and how confronting specific fears and limiting beliefs can lead to personal growth. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Chris Williamson’s YouTube Channel!Subscribe to Chris’ show Modern Wisdom here -&nbsp;https://spoti.fi/2LSimPnTimestamps:(1:46) - Nimble people see disadvantages as nothing to lose.(7:53) - Consistency is key; don't focus on the endgame.(18:24) - Identify why you don't like something and make changes.(26:14) - Celebrate small wins to build the evidence of success.(37:47) - Embrace the difficulties to feel better.(44:28) - Stop ignoring the truth; criticism can be valuable.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was October 21, 2021)Advanced people never don't do the basics. Today, Alex (@AlexHormozi) talks about how two life experiences changed his view on business. Listen in to find out what they are and the mindset that you need for your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:58) - Realizing the importance of soft skills(6:01) - The difference between winning and losing teams(8:38) - Focus on the basics for success(9:33) - Intolerance of mediocrity for excellence(10:17) - Looking for soft skills and character traitsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"It's much easier to change your conditions than it is to change yourself." Today, Alex (@AlexHormozi) shares his personal productivity hacks that helped him go from zero to a hundred million in net worth at age 31, emphasizing the importance of reducing decision-making fatigue and increasing leverage to maximize output. His tips include optimizing sleep, minimizing distractions, and cycling stimulants.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(4:02) - Optimize sleep environment for productivity.(6:20) - Optimize decision-making processes.(9:37) - Change your environment, not yourself.(13:37) - Reduce decision-making time.(20:14) - Find clothes that fit you. Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"We're unhappy when our expectations of how we think life is supposed to be going are unmet." Today, join Alex (@AlexHormozi) as he guests on Diary of a CEO to discuss the pressure of external expectations set by social media and society on how life is supposed to be. He emphasizes the importance of shifting expectations and doing what makes oneself happy and talks about his perspective on work-life balance and the skill of making offers. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Diary Of A CEO's YouTube Channel!Timestamps:(9:18) - Shifting life expectations(15:23) - Caring what others think(27:12) - The psychology of clicks(38:10) - The cost of ignorance(46:50) - Maximizing leverage and capital(49:42) - Reflecting on cherished failuresFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was November 23, 2021)Make the most of your time (and your money). Today, Alex (@AlexHormozi) talks about the mistake he’s been doing with his company for two years that made him lose millions of dollars, how he was able to spot the problem, and how taking a step back to find the problem will help you see if your system is maximized to its fullest potential.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Watch the YouTube video here!Timestamps:(2:36) - Entrepreneurs add potential to business, not solve constraints.(5:13) - HR tasks too time-consuming, system flawed.(6:18) - Use Quad Marketing Calendar to get new talents efficiently.(7:47) - Ascend and resell customers, manage employees.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"The bigger the investment, the more the leadership team matters.” Today, Alex (@AlexHormozi) talks about the criteria they look for investing in companies, including the importance of cash flow-positive and profitable businesses that are founder-led and have exceptional products or marketing. He also emphasizes the value of finding a niche that's easy to win in and having a compounding vehicle within the business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(4:16) - Founders lead cash-flow growth(5:20) - The things that make a company attractive to us(8:43) - Compounding loyalty &amp; finding vehicles(11:15) - Recurring revenue &amp; founder fit(14:02) - What is your Buy Box?(17:19) - Word of mouth boosts profitsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Our goal is always to hopefully provide more value to a company before they've ever spoken to us." Today, join Alex (@AlexHormozi) as he guests on Diary of a CEO to share his personal story of growing up with immigrant parents and feeling the pressure to fulfill his father's dreams. He discusses his journey of leaving a successful job and starting his own business, how meeting his wife changed his life, and provides insights into entrepreneurship, personal growth, and the importance of believing in oneself. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Diary Of A CEO's YouTube Channel!Timestamps:(3:05) - Leaving job to start a business, fulfilling father's expectations(8:20) - Breaking free from family expectations, finding support(26:59) - Making $60,000 in one day, changing the business trajectory(30:42) - Starting multiple companies, asking "why" in entrepreneurship(46:50) - Turning negative emotions into motivation, the importance of input-output(54:34) - Accepting current reality, finding joy in workFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was November 30, 2021)What drives you to be better? Today, Alex (@AlexHormozi) talks about the one trait that sets successful people apart from others and comparing yourself to a tiger, and how your motivation might not be coming from the right place.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:17) - Internal motivation: dark origins, question true desires.(4:38) - Addressing holes for success.(7:00) - Managing headspace and prioritizing tactics.(9:31) - Fear in motivation: insecurity drives, find correct source.(10:27) - Making money when needed: understand why, unlock potential.(12:34) - Building a business bigger than yourselfFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"I think having an accurate representation of where you’re standing is not bad." Today, Alex (@AlexHormozi) shares the importance of acquiring skills and building confidence through repeated exposure to certain situations. He also talks about valuing one's own opinion over the opinions of others and thinking about the long-term perspective in decision-making.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:08) - Best way to have status is to be confident(3:23) - Give yourself irrefutable proof to combat negative self-talk(5:29) - Transfer domain-specific confidence to multiple situations step by step(8:38) - Always level up from past achievements(10:39) - Deflect judgments, value your own opinion over others'(13:00) - My 85-year-old self doesn't care about a lot of things.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"I would just say that if what you're currently doing is not working, consider an alternative." Today, join Alex (@AlexHormozi) as he guests on Don’t Be Sour to talk about the balance between running multiple companies and being a public figure. He also discusses the importance of finding a partner who shares your business mindset and how he prioritizes creating content. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Don't Be Sour's YouTube Channel!Timestamps:(6:23) - Partner Compatibility: Goals, Pitfalls(13:55) - Smart Finances, AI in Life/Business(24:11) - Implications of AI, Task Delegation(35:24) - Journey to Success, Mundane Middle(41:39) - Powerlifting, Insulin Theory, Muscle Mass(48:30) - Potential for Superhuman Abilities, NeuralinkFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was December 23, 2021)It’s now or never… Not “later”. Today, Alex (@AlexHormozi) talks about how to change your team’s mindset to acting quickly on bottlenecks, and having a more sense of urgency and efficiency in order to improve your company’s system.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:23) - Shorten the gap between thoughts and reality for success(3:56) - Set the tone for the team to finish tasks by the end of the day(8:35) - Applying pressure to achieve business goals(9:34) - Start with “end of day”, not “end of week”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Figure out the person you can provide the absolute most value to.” Today, Alex (@AlexHormozi) shares with us the seven things that entrepreneurs can sell, both in physical and digital formats. He also shares his framework for choosing a product or service to sell, as well as his approach to scaling and making it profitable.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:13) - Types of services and products in physical and digital worlds(4:41) - Choosing which one to sell(7:45) - Transferable skills and experiences for career development(12:36) - The Delivery Cube Framework(15:52) - Maximizing value in product salesFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Strategic buyers tend to buy businesses for more than financial buyers do." Today, join Alex (@AlexHormozi) as he guests on Don’t Be Sour to talk about his background in building and investing in businesses, the importance of understanding a company's value, the risks associated with investing in a brand, and the variables that go into valuing a business. He also emphasizes the need for multiple sources of acquisition and unique mechanisms to give competitive advantages. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Don't Be Sour's YouTube Channel!Timestamps:(6:07) - Acquisition.com and minority investments(17:36) - Raising money in business(24:10) - Acquisition and building a personal brand(30:24) - Content creation and online fame(39:13) - The issues with alternative education(45:03) - The value of accountability in businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was September 7, 2021)Match the market, not beat it… then you become rich. Today, Alex (@AlexHormozi) talks about why we shouldn’t keep starting from scratch in business, why growth doesn’t always mean “new”, and how creating constraints can make it even more interesting.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:09) - Rethink growth as developing character traits to persist.(4:32) - Match market, create new ends, and understand constraints.(8:57) - Adding constraints makes goals more interesting, learn to sacrifice.(10:45) - Saw success when learned to sacrifice.(12:25) - Learn to sacrifice first to learn how not to later.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

A diet should be sustainable and easy for you to follow. Today, Alex (@AlexHormozi) shares his personal experience and a five-step process for maintaining a lean physique without feeling like he is dieting. He emphasizes the importance of finding a sustainable eating plan that works for the individual in the long term.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:35) - Figure out your goal: gain or lose weight.(7:00) - Change 5-10 meals to change your appearance.(10:07) - Follow a 5-step process for your meals.(12:47) - Try something new if your current plan isn't working.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Find out what the price is and just be willing to pay that price.” Today, join Alex (@AlexHormozi) as he guests on Ali Abdaal’s show to talk about his experience of starting a gym, learning how to sell, and explains how he developed his selling skills through trial and error, as well as investing in a one-on-one course to learn how to run Facebook ads. He also discusses his decision to quit his job and pursue entrepreneurship, despite familial and societal pressure to pursue a more traditional career path. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ali Abdaal’s YouTube Channel!Timestamps:(1:39) - Using Sales to Fund a Gym Startup(6:58) - Value of Investing in Sales Training &amp; Ads(16:58) - Exploring Benefits of Running a Multi-Million Dollar Gym(23:32) - Balance Between Financial Freedom and Personal Fulfillment(31:13) - Discussion on Content Production Costs and Subscriber Revenue(38:32) - The Price of Achieving a Six Pack: Motivation, AccountabilityFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was December 9, 2021)Mistakes love rushed decisions.&nbsp;Today, Alex (@AlexHormozi) talks about his decision-making framework process, how rational decisions are incredibly convenient, and how each decision we make affects almost every aspect of our lives.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:23) - Brain chemistry affects decisions; we are emotional decision-makers.(4:33) - Fight confirmation and conviction biases.(6:34) - Rest and eat before making decisions.(8:12) - Get space from day-to-day activities.(9:12) - Make rational decisions by not caring about the outcome.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"People don't actually want the best for you. They want the version of you that best serves them." Today, Alex (@AlexHormozi) shares with us the challenges of pursuing one's dreams and goals while dealing with unsupportive friends. He shares his views on friendship and how it's important to surround oneself with people who believe in one's future self and that not all friends want the best for you.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:13) - Friendship is not a binary term(6:09) - People project their idea of friendship onto us(8:19) - 2 perspectives on burning bridges(11:39) - Prioritize treating the other person as human(14:23) - Learn to enjoy being alone and add value to others(17:49) - Friends don't need to pursue greatness, but help you pursue it.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Everyone knows something.” Today, join Alex (@AlexHormozi) as he guests on Deep Dive with Ali Abdaal to talk about various topics related to entrepreneurship and making money, including pricing strategies, achieving multiple millions, and transitioning from a low-income job to a six-figure income. He also offers advice on how to achieve financial success and stresses the importance of having the right mindset and dedication. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ali Abdaal’s YouTube Channel!Timestamps:(1:39) - Pricing strategies and achieving millions(8:41) - Transitioning from employee to entrepreneur(16:16) - Trading time for money to learn &amp; pay down ignorance debt(29:59) - Benefits of learning vs. earning(36:31) - Increasing income through skill developmentFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was May 18, 2021)“Wealth is not a number, it’s a ratio.” Today, Alex (@AlexHormozi) talks about a conversation he had with one of his salespeople on how they can increase their wealth by knowing the difference between volatility and risk as well as some practical plans of action that are way more fulfilling than what people think ultra-wealthy is all about.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:16) - Don’t listen to people poorer than you &amp; volatility vs. risk(5:31) - have a strong income-to-expense ratio.(7:47) - Pay off high-interest cards, dollar cost averaging, and acquisition channel(12:42) - Track, don’t slack. Look at your bank account every day.(14:53) - Recap of action planFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Your market isn't capped. Your mindset is capped." Today, Alex (@AlexHormozi) talks about how entrepreneurs often think their market is saturated when in reality their mindset is the limiting factor. He provides a framework for expanding into new markets, and emphasizes the importance of taking the time to build a successful business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:28) - starting a new business is not the answer(2:50) - Look at the platforms &amp; methods. What haven’t you done yet?(5:35) - 5 directions under the pyramid of markets(11:58) - Your market is not saturated(12:57) - Takes time to build big sh*t, have an entrepreneur checklist(15:21) - Provide most value by absolute metrics in terms of dollarsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"I think the relationships and the feeling you give those people is longer lasting than the education." Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on Ryan Pineda’s Show to discuss the success of their e-learning business and the importance of providing a great user experience. They also touch on their personal relationship and share insights on navigating the current economy. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ryan Pineda’s YouTube Channel!Timestamps:(2:08) - Personalized experience enhances the value of the program(5:31) - Writing process for $100M Offers(9:11) - Building communities &amp; working together with Leila(14:30) - Navigating economy, looking at leads traffic(21:30) - Being the face of business, recruiting top talentFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was March 6, 2020)Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethically use free offers to acquire more customers at a cheaper price.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - The core offer should be exceptional and grow the business.(2:50) - 3 Components of a good offer(4:26) - 1st-3rd Free Offers: bribe, limited, and trial with penalty(8:10) - 4th-7th Free Offers: with deposit, “forever”, giveaway, &amp; with commitment(12:23) - Continue to sell people even if not closing the deal.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Desire is a contract we make with ourselves to be unhappy until we get what we want." Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to talk about rejecting societal expectations, labels, and trauma. He also explores the concept of desire as a contract that leads to unhappiness until fulfilled and the importance of creating meaning in one's life without casting expectations, and touches on the role of language in shaping beliefs and the benefits of monitoring and controlling what we deem meaningful.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Watch the full interview on Iced Coffee Hour’s YouTube Channel! Timestamps:(0:44) - Desire is a contract for unhappiness until we get it(5:43) - Language matters, how we say things is how we think(9:49) - Nihilism, emotions, and cultural traumas(14:39) - Control your responses, control your stimuli.(17:40) - False binary of belief, it's about how hard you believe(20:53) - We're given a token to enter the casino of lifeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"We wanted to build the machine that builds the machine." Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on Ryan Pineda’s Show to explain their approach to investing in and partnering with businesses, as well as the challenges and strategies involved in taking a company from $3 million to $30 million in revenue. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ryan Pineda’s YouTube Channel!Timestamps:(0:45) - What Acquisition does &amp; bottlenecks for growth(4:27) - Needs for hiring &amp; evaluating portfolio companies(15:36) - Thoughts on selling Acquisition &amp; going public(18:53) - Full-force on social media &amp; content creation time(25:10) - Advice for founders to improve business growth(27:07) - How to prevent churn in e-learning mastermindsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was November 16, 2021)It’s all about understanding the formulas. Today, Alex (@AlexHormozi) talks about the importance of understanding the two fundamental equations of business to make informed decisions. He also emphasizes the need to know the number of new sales per month and lifetime gross profit per customer.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - Fundamental equation: number of new sales or sales velocity(2:55) - How to calculate lifetime gross profit per customer(7:30) - Equilibrium point is where we level out(9:25) - Cost to acquire a customer(10:27) - 3:1 LTV to cap ratio or greater is necessary for growthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Be willing to do the basics.” Today, Alex (@AlexHormozi) discusses the process of transitioning from a side hustle to a main hustle. He also provides advice on when to quit your job, how to secure your family financially, and how to sustain a reliable income from your side hustle before making the jump.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Side Hustle definition &amp; knowing your season(3:15) - 3 steps: secure family, match income, make sure it’s reliable(5:38) - Pick high likelihood side hustle with experience(7:06) - Start with stepping stones to higher leverage opportunities(9:17) - Cut overhead to invest more time in your main hustle(11:00) - How Alex jumped to his main hustleFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Extending the time horizon, I think only happens if you do shift the intention through which you're building it or you're just unbelievably self-disciplined." Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to discuss the importance of shifting from a scarcity mindset to one of growth and service. He also emphasizes the role of time horizon in achieving success and building wealth as well as shares his unique perspective on marriage, highlighting the importance of shared values, mission, and lifestyle in creating a lasting and fulfilling relationship. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Lewis Howes’ YouTube Channel!Timestamps:(0:26) - Shift intention from scarcity to growth &amp; measuring in time horizon(7:45) - Alex’s admiration for Leila; loyalty and respect in marriage(30:55) - Break down how to sell or enroll in a service(49:59) - Learn from bad experiences, only let them burn you once(55:35) - Three skills to reach your 1st million(1:05:07) - Three lessons or truths to share from lifeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was June 22, 2021)It’s all about the timing. Today, Alex (@AlexHormozi) talks about the thought process of investing and some frameworks he used to help you know and decide when it’s the right time to invest. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:02) Think through opportunity costs(4:51) Save 6mo-2yrs living expenses, take loan against assets(5:37) Invest time in growing income(8:17) Invest in gaining skills, find ways to generate revenueFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Who will you believe in more, a trusted institution or someone who promises that you're gonna make a hundred thousand dollars a day in five seconds? Today, Alex (@AlexHormozi) talks about the four things that differentiate a legitimate education business from a scam, using Harvard as an example. He also explains how educators can apply these principles to build a valuable brand and maintain legitimacy.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(4:06) - Pillar #1 &amp; 2: Harvard rejects people &amp; has no income expectations.(8:34) - Pillar #3: Give tons of free content away(16:03) - Harvard invests in positioning themselves as number one.(19:28) - Collect data to make substantiated claims.(21:06) - Legitimate businesses consistently over-deliver and exceed expectations.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The difference between good and great is 10 times the effort. Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to discuss the importance of obsessing over product quality instead of just focusing on promotion. He also touches on the value equation, the root of his ambitions, and more. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Lewis Howes’ YouTube Channel!Timestamps: (2:37) - Understanding money &amp; improving product(13:31) - Increasing rates, beating down ego &amp; dad(33:26) - Winning the financial game(40:54) - Money, power, and glory(56:24) - Billionaire wealth distribution(59:59) - Appreciating work from abundanceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was December 14, 2021)The more mastery, the merrier! Today, Alex (@AlexHormozi) talks about the four scarcest highest skills that billionaires practice, and how they can help you with many aspects of your life and bring wealth to your business!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:49) - #1: Raise and multiply money. #2: Capture and multiply attention.(3:53) - #3: Return time to others. Make systems efficient.(5:50) - #4: Influence behavior at mass scale. No cost.(7:47) - Four skills are corollary to four types of leverage.(9:34) - Skills compound in long term with exponential growth.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"If what you do every day doesn't necessarily change, but how much you get credit for, it does, then you get more for what you put in.” Today, Alex (@AlexHormozi) discusses how to identify and solve the real constraints holding back a business. He also provides examples of three businesses with different problems but the same larger issue and explains how to approach each one to find the real constraint and create a path to growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps:(2:11) Theory of constraints: focus on the constraint for outsized returns.(5:20) Appointment-setting business: niche down or partner with bigger business.(8:51) HVAC business: learn HVAC, partner, or buy and juice up.(12:55) Size of the slice of the pie matters.(15:12) Influencer business: build sales, product, and customer success departments.(22:12) Framework: identify the problem to solve.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s about finding your leverage. Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to discuss various topics related to entrepreneurship, including user research methods, evaluating user feedback, and the importance of understanding customer needs. He also shares tactical advice on increasing word of mouth and transitioning from a personal brand-based business to a brand-focused business with database marketing. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Dan Henry’s YouTube Channel!Timestamps:(3:58) - Word of mouth &amp; Linear tactics: referrals, shilling.(7:15) - Drive results, emotional wins for quadratic returns.(12:45) - Market customer results, not face.(16:58) - Database marketing builds equity and substantiates claims.(19:06) - Qualities of an entrepreneur Alex looks for &amp; avoids(28:19) - The parallel between branding &amp; finding a mateFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was October 5, 2021)Take a few steps back, and you won't regret it! Today, Alex (@AlexHormozi) talks about his experience of starting another business was a mistake, the lessons he wishes to impart, and why doing boring work is just as important as making money.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - Neighbor creating same business again: used existing skills &amp; knowledge(3:25) - Good strategy is knowing what to say “no” to(5:00) - Can't be CEO of two businesses(7:59) - Learning from 10+ years of experience is more fruitfulFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Which path are you taking? Today, Alex (@AlexHormozi) discusses the three paths of entrepreneurship: the pure artist, the pure entrepreneur, and the hybrid path. He explains each path and emphasizes the importance of identifying which path works best for the individual entrepreneur's interests and goals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - 3 paths for entrepreneurs: artist, entrepreneur, hybrid(3:05) - Artist: doing what you love, not necessarily scaling(4:31) - Hybrid: combine artist and entrepreneur paths, build around passion(6:43) - Entrepreneur: business itself is art, build multiple enterprises(8:10) - Which of the 3 paths are you? (Note: it's okay if it changes)(10:07) - Most valuable skill: product development, then marketing and salesFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“I think the people that move fastest in life are the ones who employ the most leverage.” Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to talk about discuss the importance of putting in significant effort towards one's goals and not getting distracted by unnecessary tasks. He also emphasizes the need to focus on the key drivers of growth, such as acquiring and retaining customers, and shares insights on how to scale a business effectively. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Dan Henry’s YouTube Channel!Timestamps:(3:20) Focus effort on the right things, not just effort itself(9:16) Entrepreneurs focus on the wrong things, like aesthetics over content(13:43) Two things entrepreneurs need to do more(18:28) Different archetypes of entrepreneurs: product-driven vs. promotion-driven(27:41) Ignorance is the biggest threat to entrepreneurs' successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was December 16, 2021)Shame only exists in darkness. Today, Alex (@AlexHormozi) talks about how this mental framework he practices helps him overcome various obstacles, struggles, and inner fears in order to be the best version of himself!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:42) - Stop overthinking to stop addiction; own your power.(6:06) - Eliminate meaning behind shame; shed light and empower self.(9:03) - Make problem meaningless to conquer repetitive cycle.(12:04) - Combat shame by facing perceived thoughts and making them powerless.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Intelligence is actually a speed, it's rate of learning.” Today, Alex (@AlexHormozi) breaks down the steps needed to start a business and make money, including setting up an entity, obtaining a bank account and payment processor, and identifying what to sell and to whom. He also emphasizes the importance of solving problems and providing value to customers, and advises starting with providing services for free to gain experience and build a customer base.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:34) - How to start a business &amp; 6 types of products to sell(3:24) - Identify what to sell &amp; solve other’s problems(7:54) - The problem is you’re afraid to start a business(9:15) Change behavior to learn and become smarter&nbsp;(11:38) - Decide if you focus on the technical or business aspect.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Habits and how we create our identities are self-reinforcing.” Today, join Alex (@AlexHormozi) as he guests on The Iced Coffee Hour to talk about how weight loss advice can apply to other areas in your life, experiencing discomfort to get out of your current pain, and how your identity is based on what we do repeatedly. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on The Iced Coffee Hour’s YouTube Channel!Timestamps: (0:29) - Switching beliefs in religion and defining nihilism(7:35) - Finding your heroes, biggest insecurities, &amp; seeking validation(17:45) - How weight loss advice can apply to other areas in life(32:05) - You will go through the new discomfort to get out of the current pain(37:32) - Our identity is based on what we do repeatedly(46:13) - Just because you’re hungry doesn’t mean you need to eatFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was May 27, 2021)Be in this for the long haul. Today, Alex (@AlexHormozi) talks about how longevity is a key factor to creating success, the state in which you can manage your thoughts, and some insightful strategies for you to continue playing the game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - Decenticize the way you feel about a bad situation(4:03) - Prepare your mental state by expecting the worst scenario possible(7:12) - Place yourself in a different perspective(8:33) - At the end of the day, a lot of the things we do lose their meaningFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The broader the foundation, the bigger the peak. Today, Alex (@AlexHormozi) breaks down the phases of your twenties and how to maximize each phase for professional growth. He also emphasizes the importance of gaining general business skills through repetition and leveraging them for higher earnings. Lastly, he advises against making impulsive decisions and emphasizes the value of learning and taking advice from successful individuals in your industry.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - The decisions you make in your 20s have a significant impact&nbsp;(1:48) - The success sequence for avoiding poverty(3:13) - Gain as many general skills as possible in your early years(8:23) - Repetition is key in the early stages of your career(11:12) - Look for opportunities to chunk up and get leverageFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Education is meant to create people who can add value to society. Today, join Alex (@AlexHormozi) as he guests on The Iced Coffee Hour to talk about the flaws in the education system and the need for more practical life skills to be taught. He also discusses alternative schooling systems and how to add value to someone's life, particularly someone who is out of reach for most people, and his opinion on passing riches to future generations. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - The current education system needs to teach people how to think more(9:53) - Practical life skills should also be taught in school(14:55) - Not focusing on news and reducing stress(27:19) - Time management &amp; mentally switching off from work mode(34:38) - Alex on getting rid of all his money &amp; thoughts on having kids(43:44) - Why helping others holds the most weight in making decisionsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was May 11, 2021)Growth will pay the expenses. Today, Alex (@AlexHormozi) talks about the three evil “E’s” in entrepreneurship, how each evil affects you, and advises on what you can do to avoid them! Be careful, for they might just be in front of you without realizing it! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:27) - The 1st evil “E” of entrepreneurship is Expectations(3:26) - The 2nd evil “E” is Emotions&nbsp;(8:39) - The 3rd evil “E” is Expenses&nbsp;(12:30) - The evilest of the E’s and what to do to avoid themFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Which principle of persuasion are you lacking? Today, Alex (@AlexHormozi) discusses the principles of persuasion and how they can be applied to businesses to sell more products and build successful companies. He also explains how the principles of authority, reciprocity, consistency, social proof, and liking can be used to increase sales and build trust with customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) - Reciprocity: Give what you want to receive(6:14) - Consistency: We judge people based on their actions(10:50) - Social proof: looking at others on how to behave or what to believe.(14:08) - Rapport: people like people who like them(17:31) Authority: can be a powerful tool in persuasion(20:31) - Urgency &amp; Scarcity: people value what is scarceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“You gotta learn how to build, you gotta learn how to sell and you gotta learn how to lead.”Today, join Alex (@AlexHormozi) as he guests on Anik Singal’s The Fighting Entrepreneur to talk about if he plans on investing in companies in the future, switching to organic traffic, what his next book is about, and what sectors he’d like to acquire. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Anik Singal’s YouTube Channel!Timestamps:(0:16) - The front &amp; back end of Gym Launch, &amp; Alex’s next book: Hundred Dollar Leads(5:40) - Plans of investing, Acquisition’s support staff, and switching to organic traffic(13:16) - Alex shares with us his favorite social platform &amp; what he thinks of the others(18:50) - If Alex could go back in time &amp; give younger Alex advice what would it be?(20:49) - Sectors Alex would like to acquire or be a part of in the future Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was March 24, 2022)Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Main difference between Branding vs Direct Response&nbsp;(3:30) - branding can be a potential opportunity for maximizing value.(6:27) - It’s very rare to find a “Direct Response” company these days(9:41) - Give people the words that describe your brand instead of redefining it yourself(13:52) - There aren’t enough older people to pass on their advice(15:57) - Goodwill compounds faster than revenueFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“The hardest thing to know is what you don't know.” Today, Alex (@AlexHormozi) talks about the four frameworks he and his company use to analyze the skill of an entrepreneur and how these frameworks tell them how good of an entrepreneur the person is and how much we're willing to bet on the fact that they're gonna be successful.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:49) - 1st Trait: Surround yourself with people wealthier than you(4:03) - 2nd Trait: Pay to learn and develop your skills(6:45) - 3rd Trait: Get people to do other tasks for you(9:12) - 4th Trait: Be in an environment where you can prove your skill(11:24) - Assess which trait you’re lacking in &amp; work on it(12:20) - Ignorance &amp; 2 ways to figure out what’s possibleFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Once you basically figure out the model, you can copy and paste a tremendously personalized solution to many people.”. Today, join Alex (@AlexHormozi) as he guests on Anik Singal’s The Fighting Entrepreneur to talk about big plans and goals for Acquisition.com, gives advice on making a company investable, and how creating a licensable model for local businesses can provide incredible value. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Anik Singal’s YouTube Channel!Timestamps:(1:01) - Alex shares his big plans and goals for Acquisition.com(7:07) - On building simple, traditional information businesses that provide value &amp; best outcomes(9:26) - The goal of Acquisition’s portfolio companies &amp; advice on making a company investible(16:03) - How can we make our product offerings more valuable for customers?(18:30) - On creating a licensable model for local businesses to use our system(20:31) - Key product offerings and revenue sources for Gym Launch when it was soldFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was May 10, 2022)Take advice from poor people on how to be rich! Today, Alex (@AlexHormozi) talks about the 28 ways to stay poor and how these ways can help drive more success for you. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:58) - What is “Inversion Thinking” anyway?(1:53) - Ways #1-9 - Start tomorrow, blame your circumstances…(5:47) - Ways #10-18 - Tolerate mediocrity, prioritize looking rich over being rich…(13:19) - Ways #19-28 - Repeat your mistakes, assume you are always right…(22:02) - The power of inversion thinking when it comes to taking advice from poor peopleFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s all about stacking goodwill. Today, Alex (@AlexHormozi) answers the question “how do I get connected with people who are far ahead of me?” and shares with us the exact thing he did to gain the trust of these people and improve his networking skills.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Ignorance is the highest cost in your success(3:07) - Providing value is how you connect with people above you(5:09) - There are two options when it comes to networking with successful people&nbsp;(10:14) - Do the work first. Trade skills for more skills.(11:54) - Rules to remember when providing value or favors(13:16) - People who give move faster in life than takersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The biggest threat you have to your business is ignorance. Today, join Alex (@AlexHormozi) as he guests on BiggerPockets to talk about the difficult stage when it comes to scaling, bringing more value and money, and finding the right talent for your team. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on BiggerPockets’ YouTube Channel!Timestamps:(0:21) - Finding the right talent for your team(5:18) - Difficulty in reaching millions &amp; the toughest stage in scaling(13:42) - Advice on bringing more value to your employer &amp; making more money(19:14) - The hardest part in the beginning of entrepreneurship is ignorance(27:03) - How does the money come in the door? Where do you start?(30:32) - Alex answers some quick-fire questions &amp; shares his opinion on TikTokFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

(This episode is a re-run. Original airdate was April 5, 2022)Paying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:52) - Starting with a clean slate after going downhill&nbsp;(7:33) - No matter what life hits you with, always move forward(17:00) - Things were starting to get worse(20:36) - Switching gears &amp; the birth of Gym Launch(24:30) - The foundation of your business mattersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“You need someone who has skin in the game.” Today, Alex (@AlexHormozi) shares with us the frameworks and lessons he learned from the many mistakes that led to those four businesses in a row so that you can use them too to grow your business!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:25) - My 1st business, Gym Launch, &amp; the lessons I've learned&nbsp;(18:31) - Creating my 2nd business: Prestige Labs &amp; why I regretted it(27:56) - Diving into software as my 3rd business after Prestige Labs(35:48) - My 4th &amp; current business (aka that I’ll do for the rest of my life): Acquisiton.com&nbsp;(40:56) - Get the right person in the right seat doing the right playbook on the first shotFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“The ability to work itself is trainable…” Today, join Alex (@AlexHormozi) as he guests on BiggerPockets and talks about ways to earn six figures, identifying your customer profile, his thoughts on online millionaire gurus, the skill of hiring, the “don’t be cute” approach, and more. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on BiggerPockets’ YouTube Channel Timestamps:(0:37) - Quick background on Alex &amp; getting to know facts about him(8:50) - Alex’s thoughts on online millionaire gurus &amp; the “don’t be cute” approach(15:03) - Ways to get to six figures &amp; identifying your customer profile(26:33) - Finding like-minded people in his entrepreneurial journey(29:56) - Scaling up your business &amp; learning the basics&nbsp;(32:11) - The skill of hiring well and its problemFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was March 21, 2022)Within 12 months, life went from 0 to 100 real quick. Today, Alex (@AlexHormozi) talks about one of the most pivotal moments in his life that took him from a head-on collision with a DUI &amp; no money to his name to having $3 Million in profit and not knowing what to do with it.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - What my life looked like prior leading to my DUI(7:20) - It's about not being afraid to take certain decisions(9:24) - 2 takeaways: Most people don’t regret doing things &amp; you have to be confident with the decisions you make(10:54) - Going all-in with Gym Launch and the decisions that were left to move forwardFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

When things in life start to seem easier, that’s when you should be going harder. Today, Alex (@AlexHormozi) shares with us the 20 conversations that were pivotal in shaping the entrepreneur he is today and breaks down each vital lesson he learned from these conversations. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:25) - Conversation #1-4: Character, opportunity, offers, and timing(6:36) - Conversation #5-8: Level of effort, perspective, giving too much, and fat pitches(13:25) - Conversation #9-12:Repetiton, learning budget, mutual agreement, and bigger total addressable market(19:57) -&nbsp; Conversation #13-16: It’s not about you, personal branding, fame has pros &amp; cons, and doing more(27:25) - Conversation #17-20: investing, leveraging your product, and 2 lessons from Warren BuffetFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“I see brand as reputation, and I see reputation as what people say about you when you're not there.” Today, join Alex (@AlexHormozi) as he guests on Behind the Brand with Bryan Elliot and share his criteria on what makes a brand, what he thinks of fast tracking to financial freedom, and the beliefs he longer follows. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Behind the Brand’s YouTube Channel!Timestamps:(0:50) - What is a deep belief you had that you no longer believe in?&nbsp;(8:57) - The criteria Alex uses when he hires people&nbsp;(16:24) - How do you create a competitive advantage?&nbsp;(25:49) - Is there a fast route to financial freedom?(35:49) - Definition of a brand &amp; how do you build one?(38:34) - Final parting words of advice from Alex &amp; about his booksFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was April 28, 2022)Win negotiations before you even start them! Today, Alex (@AlexHormozi) talks about the steps and the process he learned from selling a business in order for you to know what to expect and what to look out for in order to get the best deal for your business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:13) - My process of selling businesses(4:28) - Phase 1: Prerequisites(12:01) - Phase 2: Find a banker or broker(20:09) - Let’s start the processFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Capitalism is the only system where both people say thank you after an exchange.” Today, Alex (@AlexHormozi) shares with us the seven lessons he learned in his first job that gave him million-dollar results. He dives into each lesson’s background story and how you too can practice them in your own business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:45) - Lesson #1 - How to deal with angry customers(5:01) - Lesson #2 - Creating new products(7:01) - Lesson #3 - Getting people to say yes by saying no(8:33) - Lesson #4 &amp; 5 - Sawdusting and providing benefits to the customer(12:21) - Lesson #6 - Double the amount of products people would buy(14:02) - Creating continuity for your product &amp; become top of mindFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“This is not the life I want to lead. I am not happy doing this every day. I would prefer to not be alive if this is what my life will be continuously.” Today, join Alex (@AlexHormozi) as he guests on Behind the Brand with Bryan Elliot and takes us back to when it all started, the trials and tribulations he had to endure, and the day his journey as an entrepreneur would change forever. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Behind the Brand’s YouTube Channel!Timestamps:(0:40) Alex’s early beginnings in business &amp; trying to live up to expectations(10:07) - Fear as a driver to hustle and the use inversion thinking(17:30) - Finding interests in business and fitness&nbsp;(together)(21:11) - The hardships Alex had to face and learning them the hard way&nbsp;(36:19) - Early blueprints of Gym Launch and finally cracking the code to their success&nbsp;(43:01) - “I had to learn how to do business on my own in order to learn how to partner later”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

If you’re young and think you know everything? Reality check: you don’t. Today, Alex (@AlexHormozi) talks about why there are so many 20-Year-Olds who aren’t earning as much money as they think they deserve, why they should focus on learning &amp; skill stacking, and why hustling and actually loving the game will benefit them as they grow older.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:58) - The longer you delay your earning cycle, you compound your learnings(7:46) - Start from the bottom, don’t fast-track your way to make money(9:16) - Keep hustling, keep learning. You’re not as good as you think you are(12:12) - If you love the game, you don’t care about the short-term earning(17:43) - 2 steps to&nbsp; stop yourself from falling into this trap of “earning fast”(19:03) - Understand what season you’re in &amp; focus on compounding your skills Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Rich people have the same problems that poor people do. They just want them solved differently.” Today, Alex (@AlexHormozi) talks about how raising your prices will actually benefit you more than you realize &amp; the implications of raising your prices, the strategies on how you can sell to the rich, and ultimately know which type of customer you're trying to sell to in order to create a successful business! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:22) - 5 things you should know about raising prices from a customer’s perspective&nbsp;(8:21) - 5 significant things that will change once you raise your prices&nbsp;(16:27) - Solving rich people's problems &amp; using the value equation(22:54) - Rich people will always look for the “best", not “best value”(31:21) - When you sell to rich people, you get to charge rich people prices(35:41) - A lot of people’s prices are a reflection of their value of themselves.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Many of the people that I know who have tremendous amounts of money, have huge fears around being poor.” Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to talk about what winning looks like from his perspective, how he views his self-worth then and now, and the steps he’d take if he were forced to be a billionaire ASAP. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Lewis Howes’ YouTube Channel!Timestamps:(0:28) - What would Alex do if he were forced to be a billionaire?(11:11) - Holding back and Alex’s view on his self-worth(17:50) - What does winning look like for Alex?(24:06) -&nbsp; Will getting wealthier become easier or harder?(32:34) - Alex’s “big exit” and what he expected to happen after(39:02) - When people come from a place of that intention of service Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Change is coming and we should embrace it. Today, Alex (@AlexHormozi) is diving deep into his thoughts about A.I (artificial intelligence) and talks about how this advancement can improve our lives in business, the economy, our day-to-day activities, and why we shouldn’t fear this new technology and its capabilities. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:27) - Understanding A.I &amp; its implications with the nature of work itself(8:21) - How A.I will change the way businesses &amp; the economy operate(20:05) - A.I and the day-to-day tasks in business(28:09) - The relationship between A.I &amp; Romance(30:36) - A.I and how it actually extends to interplanetary(34:21) - Adopt the mentality that A.I is here to supercharge me, not replace meFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The moment you feel unsure, don’t do it. Today, Alex (@AlexHormozi) shares with us the 24 rules of investing he has come up with in order to help you make easier &amp; better decisions, and use any of these principles as a guide whenever you need to make choices.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:42) - Investment Rules #1-6(4:48) - Investment Rules #7-12(10:17) - Investment Rules #13-18(16:41) - Investment Rules #19-24Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The biggest gifts I got from those wasn't even the education, but it was the perspectives on reality. Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to talk about why it’s becoming harder for people that haven’t made money, the skills and habits of wealthy people, and why having a poor mindset can ultimately lead to your downfall. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Lewis Howes’ YouTube Channel!Timestamps:(0:45) -The poor mindset &amp; finding the right mentors(12:57) - The skills and habits of wealthy people&nbsp;(25:44) - Why is it so hard for people that haven't made money?(38:03) - Protecting your ego vs. helping others accelerate faster than you(41:00) - What does Alex’s vision look like now?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Less flexing, more hustling. Today, Alex (@AlexHormozi) shares with us the 14 mistakes that most people in their twenties and how these mistakes have long-term effects. He dives into each mistake and how you can avoid them as soon as possible.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:17) - Money Mistakes #1-5(6:53) - Money Mistakes #6-10(16:15) - Money Mistakes #11-14Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Growth just happened as a consequence of not stopping and steady, consistent improvements over time.” Today, Alex (@AlexHormozi) talks shares with us the 5 different ways you can scale your business to reach millions in revenue and the pros &amp; cons of each way to scale. So, which way to scale suits you?Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:33) - 1st way to scale is going up-market(4:41) - 2nd way to scale is going down-market(6:38) - 3rd way to scale is going adjacent-market(8:56) - 4th way to scale is going broader(12:12) - 5th way to scale is to go narrower Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

How do you win at business? You win by not stopping. Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Show to talk about our self-limiting beliefs in life, working in order to “honor the game”, and the frames of reference you live by. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Tom Bilyeu’s YouTube Channel!Timestamps:(1:43) - What do I believe to be true that is not?(14:54) - Why you should be “honoring the game”(25:43) - How does Alex see himself now in his journey?(33:25) - Your frames of reference in life are everything(41:22) - Do not cast power to your excuses, own your circumstances, because no one else will.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s about being a smart cookie. Today, Alex (@AlexHormozi) talks about how he was able to build a hundred thousand dollars per month in profit without having any employees and how this simple but powerful framework can be used by any kind of business! (Hint: it has something to do with your offer.)Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:12) - Business model works for any brick &amp; mortar business(4:22) - 3 Things that will make this business model work for you(9:39) - Meet all your leads again &amp; sell them retail products(10:32) - The 11 things that went wrong for Alex&nbsp;(16:12) - Learn how to make a Grand Slam Offer(19:34) - Tips on how and where to start with the tech side Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Which Money Rule will you follow? Today, Alex (@AlexHormozi) shares with us the 42 beliefs he has around money that have helped him along his entrepreneurial journey and advise us on the things we shouldn’t be doing if we want to become successful.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - Money Rules #1-7(7:09) - Money Rules #8-14(12:08) - Money Rules #15-21(19:04) - Money Rules #22-28(25:45) - Money Rules #29-35(31:24) - Money Rules #36-42Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Most people have a dramatic underestimation of how much volume it takes to be successful. Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Show to talk about the traits of highly successful people, why people are afraid of “sucking”, and things that make or break a salesperson. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Tom Bilyeu’s YouTube Channel!Timestamps:(0:36) - Successful traits &amp; skillsets, and common mistakes&nbsp;(11:25) - Having the methodology &amp; the fear of sucking&nbsp;(20:10) - The traits of highly successful people&nbsp;(27:08) - Expectations &amp; the “boring” work(35:34) - What makes a salesperson “creepy”?(47:03) - The beliefs we have about our emotions are the things that drive us madFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The game has changed, and the entire economy has shifted. How will you continue to play? Today, Alex (@AlexHormozi) shares with us what he does with his money when it comes to investing, things you need to do in order to get safer and higher returns, and how you can avoid the risks in between.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:38) - Because the economy has changed, things are priced differently(3:16) - Interest is a function of risk(5:25) - 2 reasons treasuries are just as liquid as a bank account(9:37) - Where you invest is what you know(11:38) - “Diversification is a hedge against ignorance.” &amp; “it's only risky when you don't know what you're doing.”(17:13) Alex shares the 3 steps of his investing phaseFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Who is your customer? Today, Alex (@AlexHormozi) talks about the concept of 20% of customers spend 80% of the money, why researching and profiling your customer is incredibly important, and providing more valuable products customers consume because after all, the buying power lies within the customer.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:17) - Researching lets you know exactly who you choose to serve &amp; who you choose not to(5:21) - The 4 steps to understanding your customer better&nbsp;(13:43) - Pick the people that we feel like we can serve the most and create the most value for(21:26) - People try and solve all of these other problems in the business rather than thinking(25:15) - Knowing your ideal customer journey forces patience(26:53) - Fortunes are created when we sell stuff that people won't stop giving us money for Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

And so I was so afraid of losing that, just not quitting became the one thing... Today, join Alex (@AlexHormozi) as he guests on Ed Mylett’s Show to talk about the kind of mindset he had when he was at one of the lowest points in his life, what is scarcity stacking and how the concept of FOMO is being used in business. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ed Mylett’s YouTube Channel!Timestamps:(1:35) - You already believe multiple contradictory things At the same time(3:26) - During the lowest point of Alex’s life, he only focused on the controllable(8:42) - The concept of “Scarcity Stack”(14:05) - The two elements in creating FOMO: scarcity &amp; urgency(20:05) - “You only sell because you don't know how to market… you only market because you don't know how to build a product.”(26:50) - Would Alex relive the struggles he went through if he went back in time?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Shedding identities is such a core part of entrepreneurship (...) you have to be willing to say, “I am no longer this way.” Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 2 of the episode.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:44) -&nbsp; the best way to maintain relationships is to continue to provide value to the other person(6:18) - Humility isn’t decreasing regard for oneself, but increasing regard for others(10:58) - If you really love the person, have a hard conversation &amp; set them free(12:08) - Walking a different path entails shedding friends faster&nbsp;(13:31) - How much do I love my goal? How much am I willing to endure or sacrifice?(14:17) - Sacrificing things that other people are not willing toFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Business doesn't have to be hard. You just have to think through the math and be willing to be embarrassed. Today, Alex (@AlexHormozi) breaks down the business behind test prep tutoring, how this simple business can give you a great opportunity you could make top 1% earnings with no capital out of pocket, and some tips you can do to sustain the business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:41) - Sell the outcome of the product&nbsp;(5:56) - The business model of test preps is extremely repeatable(13:46) - Your fear gets in the way of inquiring(14:15) - Giving services for free in exchange for feedback, testimonials, and referrals&nbsp;(17:23) - 2 ways of reaching out: ads and referralsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“You can either let life beat the strength out of you, or you can let it beat into you…” Today, join Alex (@AlexHormozi) as he guests on Ed Mylett’s Show to talk about his definitions of what opportunity and leverage mean to him, the everyday urgency blueprint, and overcoming his struggle to “prove to a fictitious person that they’re wrong”. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ed Mylett’s YouTube Channel!Timestamps:(1:27) - What the term “opportunity” means to Alex, &amp; the importance of leverage(6:39) - Alex’s definition of leverage &amp; the four different types of leverage(12:22) The other type of leverage and “trying to prove to a fictitious person that they are wrong”(16:23) - how did Alex overcome the struggle of trying to prove himself to his dad?(19:13) - Alex’s perspective on living in the present and practicing gratitude&nbsp;(24:53) - The Everyday Urgency Blueprint: doing the boring work, repeating successful actions over and over again.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Growth comes through elimination. Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 1 of the episode.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:15) - Your love for someone =&nbsp; time you’re willing to give up for them(10:23) - Our identity is based on the labels we say about ourselves(12:39) - In every season of Alex’s life, he makes new friends and sheds old ones(15:36) - To make a great company, you need to have hard conversations(17:49) -&nbsp; Every time you switch career paths, you start at zero again. But your existing skills retain(19:45) - People will judge you on how you spend your timeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s all about thinking smart, not hard. Today, Alex (@AlexHormozi) shares with us the three big costs of living, how you can make the most of your money with these costs (without getting bankrupt), and shares some advice about approaching opportunities presented to you. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:24) - Making the most of your money with Food(6:02) -&nbsp; If you can get competitive with yourself at how little you can spend, the better(12:37) - If you know it doesn't cost you much to live, your risk tolerance goes up(19:14) - the people who make the most money treat it like a game(23:45) - Advice on how to approach opportunities ahead of youFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Understanding the motivation of the person who's influencing you to stay put is useful.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about why not all friendships matter as you grow, the sacrifices you need to make if you want to be successful, and how parental expectations may or may not control the way you achieve your goals. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ken Coleman’s YouTube Channel!Timestamps:(1:26) - 95% of our success or failure in life is directly related to the people we spend the most time with(7:55) - I want to be successful, but my family is holding me back…(15:51) - The condition of parental expectations(19:18) - The roles of men and women in the workforce today(25:09) - Fear of failure is actually worse than failure itselfFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Slow and steady always wins the race. Today, Alex (@AlexHormozi) talks about Chik-fil-A’s story, interesting facts about the company, what they did to stay in the game, and some important lessons we can apply to our own businesses. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:43) - The difference between mercenaries and missionaries(5:41) - Longevity and staying deeply rooted in everything they did(9:26) - You have a “cash-year” machine and a “cash-reinvestment” machine(14:07) - Chik-fil-A, a company that believes in its values through and through &amp; its culture of service(17:58) - Integral lessons to learn from Chik-fil-A’s storyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Make it harder for them to leave. Today, Alex (@AlexHormozi) shares with us one of the biggest problems people face when it comes to growing their business, some lessons that will help you avoid spending recklessly, and why we shouldn’t keep on creating new things in order to make more money.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:05) - Be in the reorder business, not the selling business.(3:33) - is there a way that we can get someone to buy this and never stop paying for it?(5:26) - If given the chance, how would you restructure your customer’s experience?(6:59) -&nbsp; The point of making the first sales is to get customers(10:29) - The person who controls the money has leverage(11:20) - Everyone misses is that actual improvement loop in their businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“You must suck before you are good.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about the story of his 18-year-old neighbor’s path of not choosing to go to college, defining “goodwill”, and what pumps him up when it comes to his mission in life as an entrepreneur. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ken Coleman’s YouTube Channel!Timestamps:(1:22) -&nbsp; Is college still relevant today?(8:52) - The Tale of Two Jacobs(17:22) - You must suck before you are good(22:16) - The connection between pain and pleasure(24:12) - Alex’s top 3 talents, what fires him up, and defining “goodwill”(32:00) - “My net worth is the narrative.”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

There’s more to froyos than just the sprinkles on top… Today, Alex (@AlexHormozi) talks about how he almost decided to completely pursue his entrepreneurship path with a frozen yogurt business, the different lessons you can apply from this industry, and some interesting facts about froyos! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:17) - When it comes to franchises, it’s structured so that you’ll have enough to pay the bills. They're only looking to optimize to beat the return on capital of the stock market by a decent amount(4:45) - If you decide to get into this industry, the best tip is to go to foreclosure sites because it’s the best way to find good equipment at an affordable price&nbsp;(6:29) - The landscape of the frozen yogurt place is a poorly competed marketplace, solely done by franchisors who are trying to sell as many locations as they possibly could, rather than build a brand(14:59) - Lessons 1-3 from the froyo business: Give customers the ability to pick their own pricing by usage, redirect the prospect’s attention by order of your margin, &amp; controlling the selection of variants you want to offer(16:21) - Lessons 4-5 from the froyo business: going to a foreclosure website to your advantage, and using the power of the “default option”(18:29) - The two most profitable strategies for acquiring customers with this kind of business are through word of mouth (referrals) and affiliates&nbsp;Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The road to hell is paved with good intentions. Today, Alex (@AlexHormozi) talks about why it’s okay to accept the negative feelings or situations we have and leverage on these emotions instead of improving on them. Sometimes, negative fuel can drive you to do better. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:28) - Half of your life is below average by definition. If you are not using half of your life as energy or motivation to create the life you want, then you're at a huge disadvantage(4:14) - You were poor because you're not doing the activities that make you rich and you can fuel those activities. If you are somebody who is more motivated by the dark side, then lean into the dark side because it may benefit you(5:31) - Painful experiences in your past can be used as a guide to avoiding certain circumstances or situations in the future.(7:08) - Alex had spent too long trying to get the right motivation rather than accept the energy that I had overflowing from him, which was pain. You can turn pain into something that fuels you(10:47) - The difference between what your best is and what is required is the difference between what you think your real best is and what your actual best isFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)“If you have to be an amazing salesman to make the business work, the business is broken.” Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about having an exceptional customer experience and how to blend that in a way to sell more expensive stuff over time. This interview was done all the way back in 2019 but still holds incredible value today. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Billy Rickman’s YouTube Channel! Timestamps:(00:59) - When it comes to being more present on social media, has that always been a part of you or something you’re trying to move into now?(1:52) - Alex talks about the 5-step framework of an excellent customer journey(7:33) - how to get people to buy high ticket offers despite not knowing anything about the business at first(11:39) - Breaking the limiting beliefs around the topic of “no that doesn’t work in the industry”(14:02) - The three things a business owner should be doing right now to grow their businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

All paths can lead to one million.&nbsp; Today, Alex (@AlexHormozi) shares with us the many ways a person can make 1 Million dollars. You’d be surprised by some of the ways he suggests and you’ll never know if one of these is for you. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - 1st-5th ways to make $1 Million: Sell something for a million dollars, borrow 1 million and pay it back, get a contract for less than its worth then sell it, &amp; sell something that’s really expensive and get a commission(5:13) - 6th-9th ways to make $1 Million: Sell something with a tremendous demand for a scarce resource, sell units of stuff, get people to give you their business for no money down, &amp; through “arbitrage”.(11:59) - 10th-12th ways to make $1 Million: Find something that is undervalued, sell something expensive that you’ve never owned, &amp;&nbsp; “sell a hundred things that are $10,000”(20:43) - 13th-15th ways to make $1 Million: Combine things that make money for no money down, lend money between 2 parties, promote stuff that other people sell&nbsp;(24:57) - The last way to making $1 Million: Arbitraging between two thingsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)You have to be self-disciplined and self-motivated to stay in the game. Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about how to do business without breaking the bank and how to leverage hard work within the context of a small business (during the time he was doing Gym Launch). This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Billy Rickman’s YouTube Channel! Timestamps:(0:57)&nbsp; - How did you grow rapidly without bankrupting the business or going nuts?(3:55) - how much comes down to the hard work or the strategy or the knowledge, and how much does it come down to the individual?(5:46) - Alex talks about changing your perspective when it comes to your failures in the industry and what you should do about them(8:15) - Would you say the skill of being “self-disciplined” is an advantage of the gym industry over other kinds of industries?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

You have to learn how to say no to the woman in the red dress and focus on what’s really important ahead. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the other three ways you will not get leverage. This is part 2 of the keynote speech.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - There is a fallacy of creating many things at the same time than just waiting for which one will successfully take off. The reality is, any of them can take off. It’s a matter of picking one &amp; focusing on making it grow.(3:52) - You need to become the person who can say no to the woman in the red dress. The woman in the red dress is the representation of everything that is a shiny object and beautiful and wonderful in the world.&nbsp;(7:08) - Patience is about the behaviors we do, not how we feel about behaviors. Patience is not, not feeling impatient and feeling terrible about waiting about not jumping on these opportunities.&nbsp;(15:52) - Just focus. It's so much easier to stack the deck in your favor if you just do one thing because when you focus on one thing you make it unreasonable to fail, it becomes unreasonable to suck.&nbsp;(20:18) - Take more time to make your lead magnet better. Make your offer better and better. All these things are boring, but make you more money. This is the secret to success.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Get them hooked, get their attention. Today, Alex (@AlexHormozi) talks about how his multiple beliefs about personal branding and creating content were thrown out the window after seeing highly influential figures do it, how “attention” is the new “oil” in business, and the factors you need to get that attention from your audience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:28) - Alex was in living a reality where he thought that personal branding was not relevant at all up until he saw what it did to highly influential figures now like Kylie Jenner, The Rock, Joe Rogan, etc., Part of their success is contributed to knowing how to use leverage&nbsp;(8:47) - Scarce resources are the things that are the most valuable. And so oil was the scarce resource back then, and now attention is the new scarce resource. You have to understand that the output is the audience, not the content.&nbsp;(16:25) - If you think that you're gonna be in the game for a long time and you want to be as big as you can later while giving value to your audience, it takes an incredible amount of patience.(34:30) - If you want something that's going to become huge, you need something that compounds and ideally even multiple forms of leverage.&nbsp; The people who make the most money are the ones who have the most leverage because everybody has the same amount of time. It's just who gets the most back for their time.&nbsp;(39:41) - When getting into personal branding, it cannot just be all about you. You have to give something valuable to your audiences that they can take away with them after giving their attention to you.(43:14) - When you're building the personal brand, you're actually not selling the software. You're selling values, you're selling ideals.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The business is the backbone, not the front. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about creating flow, adding friction, how much friction to create and when to improve the customer experience. He also answers the question of reconciling the difference between an MVP and a grand slam offer. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ryan Daniel Moran’s YouTube Channel! Timestamps: (00:53) - When it comes to structuring the offer, how can you give them the customer experience of a lifetime?(7:17) - Analogy with “pickup line” dudes and marketers when it comes to compensating for the lack of something, and why it becomes better when you have conviction and confidence.&nbsp;(10:30) - The offer being an antithesis of an MVP, and the explanation behind the “flow before friction” concept(18:42) -For Alex, every business venture he gets into it grows incredibly quickly. Could it be he focuses on flow or is there one primary lever he leans on?(22:35) - Alex explains the concept “when there's that much demand, you have the capacity, or you create even more scarcity”, and how he’s able to grow his social media presence quickly (especially on YouTube)(32:44) - How Alex’s book $100M Offers is sectioned: picking the right market, the actual product itself, and the enhancers (i.e. bonuses, scarcity, urgency, etc)Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

If you teach something new and they’re not able to tell you about it, that means they didn’t truly learn. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the ways you will not get leverage. This is part 1 of the keynote speech.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(4:06) - “No one can outwork me” is a phrase that you should never live by, especially if you don’t know the true meaning of “work”. Alex’s definition: Work equals output.(7:28) - Volume is the number of times you move the lever. The leverage is the length of the lever itself that you're using. The output is how much you can lift on the other side.(10:54) - If you want to make more money, you need to get more for your time and you need more leverage. Leverage is the difference between what you put in and what you get out.(13:17) - There are 5 ways to NOT get leverage, Alex shares with us two: uninformed optimism, and dividing your focus to many other things.(20:42) - If you want to do something epic, you have to be able to do the same thing for an extended period of time without convincing yourself you're smarter than you are.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The path to entrepreneurship is much more complex than you realize. Today, Alex (@AlexHormozi) talks about the different lessons he wished he had learned after college regarding business, life, and himself. Sometimes, it’s all about shedding false truths in order to see the world more clearly. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:06) - Lessons 1-3: Making better decisions by assuming you’re dumb, learning how to respect yourself, and the way you use your words when selling(7:20) - Lessons 4-6: You get more out of reading just one book, most champions don’t have something you do, and goodwill compounds faster than money(11:56) - Lessons 7-9: Death is inevitable, extraordinary accomplishments come from doing ordinary things, and if it's worth doing, it's worth doing well.(17:11) - Lessons 10-12: Be willing to negotiate everything except for your values, humility, and the happy man has a thousand wishes while the sad man gets one.(24:47) - Lesson 13: Failure leads to learning. Learning leads to success. Success leads to complacency. Complacency leads to failure. It's not a destination, it's not linear. It's cyclical.&nbsp;(26:59) - (Bonus) Lesson 14: Paying any amount of money to make obvious truths real.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

People want to buy, expensive things. People will become more convicted. The more they invested, they become. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about marketing promises, the ethics behind delivering high ticket offers, and more. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ryan Daniel Moran’s YouTube Channel! Timestamps:(1:59) - Alex’s emphasis on quality products &amp; his process around it(6:52) - Magician (poofs his way) vs. the Mule (works all day) - overemphasizing the effort or time going into the process vs. the customer who wants it now(9:23) - Alex’s opinion on “earning the CEOs of publicly traded companies without having upsell flows (...)” &amp; the average income of your target client(18:21) - The ethic behind charging 20k &amp; the actual ethics of charging high ticket offers(26:42) - Having conviction &amp; certainty to be able to sell something well, and Alex’s mindset &amp; methodology when it comes to physical products(37:25) - 3 fundamental tests &amp; the value equationFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Stay focused on the goal. Leave no room for distractions. Today, Alex (@AlexHormozi) talks about why you should avoid opportunities that are potential distractions to your growth, not needing a fancy play to be successful, and stop thinking you are going to outcompete other people.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:30) - Just like in The Matrix, there are so many “women in the red dress” that are distractions &amp; new opportunities. You have to learn how to say no to these the more you accelerate in your career, no matter how attractive they are(3:55) - Success comes down to doing the obvious thing for an uncommonly long period of time without convincing yourself, you're smarter than you are.(7:36) - You have to switch from new to better because the innovation already happened when you got the product market fit.(10:46) - People allocate tons of attention, and tons of time to new strategies, new ideas, etc., rather than making the obvious truth.&nbsp;(14:31) - You don't need to have any fancy play to be successful. You just have to be willing to get consistent yardage.&nbsp;(16:30) - It is arrogant to believe that you are going to outcompete other people who are fully focused on one thing when you are split on five. Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)It's so much easier to have influence once you have the thing than to try and get influence to make money. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about investments, reinforcing behavior, and scaling teams so that other people can do the work for you so that you can ultimately make more money without doing all the work. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Vince Del Monte’s YouTube Channel! Timestamps:(0:38) - What would you say to someone who’s afraid to address “you need a better program”? Alex also talks about the two other types of guarantees(3:59) - Insights on how to build your first team? What does the process of it look like? (i.e. delegating responsibilities, setting standards, scaling up, etc)(7:06) - What are your thoughts on building an internal team in terms of best practices, and keeping it a lean, mean, high-functioning machine?&nbsp;&nbsp;(10:06) - When it comes to investing, how do you utilize your money in the best ways possible?(14:42) - If you are not a millionaire yet, stop pretending to be one. Stop telling yourself lies because all the more it will make you feel sh*tt*er. Be authentic and make more experiences rather than feeling like a fraudFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“No one can outwork me”... stop lying to yourself. Today, join Alex (@AlexHormozi) as he talks about the factors to consider when it comes to increasing the leverage of your activities in your business, how a good strategy entails all players in the team using their specialties, and using the right metric to measure success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:39) - There are many factors to consider when it comes to “what creates effect?” like the volume of activity, repetition, etc. There are also different kinds of levels of activity that Alex explains(4:21) - A good fighting strategy uses different tactics and different advantages. It's about organizing the pieces of the players on the field and how well they play together which ultimately determines how good the team is(6:45) - We need to understand that there are so many other layers that are required to win such as honing your special skills, how you can apply your skills in your area &amp; amongst your team, and bringing other people to the team in order to win the game(13:31) - When we move up the levels of entrepreneurship, we need to make sure that we're playing the right game and that we're using the right metric to measure our success.(16:54) - You are lying to yourself and everyone else around when you say “no one can outwork me.” It’s about how you can leverage the activity of your team. One way to do that is to increase the leverage of your activities(20:24) - Once you know how to do something, you will give out the activities in reverse order of your efficacyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Desperation a lot of times leads to innovation. Today, join Alex (@AlexHormozi) as he talks about his experiences when starting out from ground zero, having a Plan B, and the kind of mindset you should have when starting out.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - For Alex, it’s actually a good thing to have a Plan B especially if you’re like him who likes having contingencies. Sometimes there are unknowns that can mess with your Plan A(3:03) - Alex started off his Plan B by learning how to sell. But even so, he still lost it all twice: when he had to pay his employee with all he had &amp; when he was putting up Gym Launch(10:44) - “I no longer have fear around money, and so it allows me to play the game differently.” You’re not actually earning more income, but the learnings along the way(12:18) - In reality, Alex wasn’t actually starting from zero. Whatever money he made, he would use it as capital/investment for the next business.(14:57) - For Alex, it’s been cash flow positive since day one with all his business (Gym Launch, Prestige Labs, Acquisition). But his mindset always thinks that he’s starting from zero.&nbsp;(16:45) -&nbsp; The questions you ask dictate the problems you'll solveFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)There is a space choosing between to extremes, but keep close to the choice that is totally risk reversal. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about scarcity urgency on resigns, attracting low-quality leads, using the cohort method, and more. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Vince Del Monte’s YouTube Channel! Timestamps:(0:47) - What the cohort method looks like, high-ticket coaching, and rolling urgency(10:31) - Scarcity urgency for resigns: how are we going to maximize people renewing and upgrading?(14:14) - What are some techniques for ascending people to the next level? Tip: downsell the upsell(17:01) - When it comes to guarantees, what are ways to guarantee to not get yourself stuck in muddy waters aka attracting low-quality leads? Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

If you had the choice to go back, would you go to college again? Or make your own path? Today, Alex (@AlexHormozi) shares with us the insightful talk he had with his 18-Year-Old about not going to college, giving him different perspectives on if he chose one path or the other. He also talks about the cost of college vs. the opportunity cost of going to college, choosing the path that gives you long-term success, investing in skills and learnings, skill-stacking, and accepting that failure is part of the process. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(5:04) - If Alex were to restructure the education system, the majors would be according to the departments of a business because those are the areas where you’ll be hired(11:15) - Choose the path that will guarantee you long-term success. You might suck at the beginning, but that’s just part of it. The more repetitions you do, the less you will fail(17:16) - Do what you love and hone that skill. Once you’ve perfected it, pass on your learnings to others who will benefit from you. The best people in the world are actually self-taught because they treated the world as their oyster(21:29) - After deciding not to go to college, here’s what you can do: research and apply to as many companies as possible. You also want to let them know good reasons why you want to work despite lacking a degree. In between, invest in courses, mentors, etc. that will help you grow your experiences(31:44) - You create your own access to these mentors because of your hunger to grow. With this, you have to understand that then you're gonna have some imperfect advice from some mentors and some might even say no to you. At the end of the day, make these mentors feel like their teachings were worth sharing(36:44) - If you think about it, this is actually skill-stacking: there’s the skill of marketing, the skill of working the applications to get the interview, actually doing the interview, assessing the other person in the interview, onboarding and training these new hires, and manage them &amp; continue to increase their performanceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

What does it take to own a billion dollars? Just money? Investments? Hard work? Today, Alex (@AlexHormozi) shares with us the truth behind becoming a billionaire, the misconceptions around it, and how thinking in magnitudes in order to reach this goal will help you in the long run.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:15) - The first misunderstanding is that you don't make a billion dollars to become a billionaire. You own stuff that's worth a billion dollars to become a billionaire. Alex briefly shares what he used to think making 1 billion was all about&nbsp;(5:13) - If you want to be a billionaire, you can’t side hustle your way through it. Making 1 billion means you are working full-time. Alex shares how 1 billion is realistically made (spoiler: it involves profit)(7:41) - If you want to become a billionaire, you must own something worth 1 billion dollars. Also, you need to think in order of magnitude when it comes to wanting to become a billionaire. You have to reverse-engineer your perspective(9:19) - In order to make $700 million a year, you would have to: think of opportunities that are not limited by time, serve a big marketplace, have very high gross margins that will allow you to scale, &amp; think on a very long time horizon(11:34) - Let’s break it down simply: You don’t make 1 Billion dollars, you own it. Alex shares with us the math behind this idea: “I just made $120 million off of a 15 million original investment.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about what would Alex do if he were given a 2nd chance in his entrepreneurial journey, asking for referrals and testimonials, and the six different channels used in lead generation. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Emmanuel Abolo’s YouTube Channel! Timestamps:(0:43) - When it comes to selling the offer, how do you include bonuses, and other upsells or downsells during your sales call? How do you avoid them saying “I’ll think about it”?(3:24) - With your current wealth or current state, how would you approach yourself if given the chance to go back in time with the things you know now?(6:46) - How do you handle clients asking for testimonials or references when they’re approached with a new offer?(9:18) - How do position your agency for high-paying clients?(11:21) - Can you elaborate on your 6 different channels of lead generation? What do you feel about organic markets?(16:12) - So you have other books coming out about Lead Generation, Money Models, etc. After all these books, what would be next for you in the future?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The brand is a reflection of what a person desires to be. Today, Alex (@AlexHormozi) talks about how he would create a multi-million dollar business using nose strips, the directions he would take to market the product, how he would help solve the problems of his potential market, and how brands should look deeper into satisfying the desires of their customers. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - If Alex were to create a brand from scratch, he would get into the nose strip business for these reasons: high-gross margins, it’s “sticky”, and it helps improve people’s health. He would also heighten the branding element to have motivational words to serve as a reminder for people of what they want to be&nbsp;(5:11) - Moneywise, this is what would happen if Alex were to create this nose strip business: Buy pricing and packaging the product (along with some upsells) reasonably, he would end up with make $16 gross margin on a $20 product and would make $80,000(8:10) - If you develop a manufacturing capacity that creates the word that someone wants on the nose strip on the spot, it could triple the value of the product because it’s unique. And if you include an influence campaign, for example, you’d be making 40% top line(10:25) - All that being said, this potential nose strip business could be worth between $40-60 million. Other than health, this would be a very motivational brand. It can target multiple markets from entrepreneurs to moms. It reminds you of the person you're trying to become, the character traits you're trying to embody.(12:35) - You should angle the brand towards your audience, and not about you. Alex shares the story of The Garlic and the Ham and its lesson: you have to give people what they want in order to give them what they need(15:39) - People will vote for brands that they believe in because it tells them the things that they want to believe about themselvesFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Jack of all trades, master of none… but better than a master of one. Today, Alex (@AlexHormozi) talks about why he prefers not to fall into the trap of reading 1 book every week, how he approaches education generally, and why it’s also better to learn as you’re doing the thing rather than read about it. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - Alex shares with us why he doesn’t read books every week and instead reads during “targeted seasons”. When we're thinking about education in general, the one thing that you will need is discernment to determine what thing you need to learn next(3:11) - 99% of the things Alex has learned were from doing it. Books, seminars, Masterminds, etc. will give you the context of where you’re deficient, but not solve the deficiency itself(5:13) - As Alex was figuring out all the skills he wanted to learn, he realized one thing: most people try and think that they have to figure out the first thousand steps before they take the first one. When in reality, you have to be the one to take the 1st step&nbsp;(7:32) - As part of his learning process, he even worked for others for free in order to learn from them on a day-to-day basis, and actually apply what he’s learning in real life(8:42) - During seasons in his life, if Alex wants more context on an industry that’s when he’ll read or learn about it and expose himself to people who can broaden his thinking and think in bigger increments Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(Disclaimer: This interview was recorded over a livestream. We apologize in advance for the quality of the audio.)It's more about embracing change and about being flexible in terms of the goals that we set. Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about convincing people to say yes to your high-ticket offers, how the grand slam formula can be applied to any kind of business, and trying to solve every perceived problem of your market. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Emmanuel Abolo’s YouTube Channel! Timestamps:(1:11) - “Maybe I should switch my niche and I’ll get clients” - How does that exactly NOT solve the problem of client acquisition?&nbsp;(5:17) - How do you usually overcome that particular mind challenge you face of convincing people to pay you a lot of money?(9:31) - How can you guarantee results on the relationship marketing that’s dating family marriage? How do you transfer that same guarantee to those kinds of markets?(11:58) - When it comes to qualifying the avatar that deserves your grand slam offer, how did you make that work for any kind of business?&nbsp;(18:27) - When it comes to market efficiency, in order to avoid going backward how do you switch or plan around your offers every year?(21:28) - In your book, you said to solve every single problem listed down. But what if I have over 800 problems? How does that affect your market overall (especially if you’re trying to solve each problem)? Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

A great mentor will make sure you’ll move ahead in the path, even if he gets left behind. Today, Alex (@AlexHormozi) shares with us an eye-opening perspective about mentors and mentees, what the purpose of mentors are in our lives, and the true meaning of “passing it on”. Is there a mentor in your life that comes to mind? Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - When you have a first teacher that teaches you the basics, then you have a more advanced teacher later, it doesn't mean you should bad mouth the first. Every mentor prepares you for the next one.(2:41) -&nbsp; Over the years, Alex had realized that he was only able to become better than them because they gave him a head start(8:34) - Mentors should realize that the mentees should surpass them. If they do, it is a sign that they have taught them well. We need to make a new definition of success of a teacher which is students surpass the teacher.(10:40) - “Give away the secret, sell the implementation with your business” Alex explains this quote &amp; tells us he wants to not only leave the lessons he’s learned but help others in the process. He wants everyone to be successful too.(12:48) - “Because it feels worth it. It feels like it's not just me trying to do this for myself. It's me trying to do this for a lot of people (...) once I figure it out, I'll be able to help a hundred people cheat code their way through it” Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

When something becomes more expensive, people perceive its value in a higher way. Today, Alex (@AlexHormozi) talks about the steps he did in order to make over $5 Million in 8 weeks, why doubling your price is the best option to choose, and explains these steps using a hypothetical scenario at the end of the episode.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:21) - Imagine a business genie that can grant you 1 wish to grow your business: Double the number of customers every month? Double the price with the same number of customers? Or Double how long the customer stays? Which would you choose?(3:54) - Alex dives into what would happen if you chose option 1 and option 3, these have good results. However, if you really want to double your profit, Option 2 is your best bet: double the price. This is what Alex also did for his business.&nbsp;(6:36) - One change that Alex and his company did was they looked at the entire marketplace that they were selling a similar service to theirs, they did nothing but add&nbsp; 50% to the price and changed nothing about the product. Because of that, more people bought.(8:09) - Pricing is very interesting because it’s very tied to emotions. A lot of people are very afraid of raising the price because they don't wanna break it.(9:55) - Alex deep dives into the 3 Steps to doubling your profits: use the Van West Store Pricing Survey, communicate the results internally to the team, then communicate the price change to your customers.&nbsp;(21:38) - Alex walks us through his hypothetical business on how he will double the price using the 3 Steps Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

If you never quit, then you won't fail. That's the prerequisite of entrepreneurship. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how to acquire customers profitably, the formula, mindset, and models that he uses to achieve this success, and touches on topics about seeking family approval, etc. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Tanner Chidester’s YouTube Channel! Timestamps:(1:17) - Was there a pre-existing formula that Alex put his business into? Or did it just happen with the thought of “how can we get these leads without paying them?”(6:54) - What are things that can be different where you don’t have to market so hard &amp; the meaning of “if your company isn’t growing, it’s dying”(9:50) - Alex shares his thoughts for those who feel like their family or loved ones do not support their goals and what to do about it&nbsp;(15:00) - How Leila Hormozi greatly impacted Alex’s life in many ways, what Alex’s day-in-the-life looks like now, and his future stepsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Is your routine really productive for you? Today, Alex (@AlexHormozi) talks about the question that many people keep asking him: his “Millionaire Morning Routine”. He talks about how this routine should actually be done in reverse, the implications of having this kind of morning routine, and why understanding productivity and leverage is important when creating your own routine. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:16) - The issue is we have to define what “productivity” even means. Instead of thinking of the perfect morning routine, think of the worst morning routine possible, the least effective.&nbsp;(3:08) - The “Millionaire Morning Routine” is heavily generalized. It entails that all millionaires do this routine. Instead, we should be focusing on the fact that you are committed to doing the things you said you’d do.(5:27) - We need to start getting into the thinking process around outcomes because most people spend most of their time doing things. We need to leverage all the opportunities and tasks on our plate and see what degree of leverage they have&nbsp;(7:43) - You order your tasks in order of the leverage that they have. Alex shares an example of this. In short, the act of entrepreneurship is simply consistently making these trades of “What can I buy my time back with?”(10:55) - Things to remember: check if adding certain tasks to your list makes you productive &amp; how much leverage you’re getting from that work. You have to do the work rather than avoid it.&nbsp;(14:40) - To be productive first, you wanna maximize your personal amount of time that you're working and make sure that you’re working on the right stuff.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Do you walk your talk? Or are you just saying that? Today, Alex (@AlexHormozi) talks about how there are so many people who about things they haven’t even done themselves which results in painting a false image of authority, and why being completely honest with your intentions from the get-go and documenting your process is better in the long run when you’re trying to leave your mark in the industry.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:34) - The common reason that people are not experiencing growth with the brand and authority they wish to build is that they’re putting their lading against the wrong wall.(2:46) - It’s very difficult to deliver theoretical knowledge on business without having proof or evidence to support your claim. It’s better to be straightforward in saying that you might not be the best but you’re sharing what worked for you(4:58) - the idea is that we need to change the way we talk and what we talk about. It’s all about the change in language. Rather than talking about general concepts, share the depth of your experience to make sure that your assumptions are valid across the sizes of businesses(7:06) - At the end of the day, it all boils down to talking about things that you have the authority to speak over. One way to do it is to document your journey and take note of your progress(9:26) - Another perspective to consider is the “audience intention”. Why are you speaking about this topic? You have to be very mindful of this because humans are exceptionally good at sniffing out intention. Your intention is something you cannot fake.(11:29) - The real value added for the service is the implementation, the accountability, the troubleshooting, and the perspective from which to solve the problemFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The only games worth playing are games that you can continue to play. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how the role of having general business acumen can contribute to general business success, how pain can be used to feel success, and how to simplify your offers in such a way that they're both compelling, easy, valuable, and get people to buy them. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Tanner Chidester’s YouTube Channel! Timestamps:(1:40) - Years of knowledge and mistakes along the way helped inspire Alex to write his book &amp; finding high-level people to hire&nbsp;(4:32) - How to know you’re asking the right questions to experts and the efficiency of working 2 days a week as a millionaire&nbsp;(8:22) Does having a strong business background contribute to your success? And the scariest moment of Alex’s entrepreneurial journey&nbsp;(10:56) - The trend of successful people running away from the fear of being a loser or disappointing their family, and how Alex’s perspective grew from many influences (i.e. experience, people, etc)(14:01) - The natural tendency for people to make things more complicated than it should be and the litmus test to know if you’re adding too much into the offerFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

You're letting people know one-on-one about the stuff that you sell. Today, Alex (@AlexHormozi) talks about how you can possibly leverage referrals and affiliates, an interesting story about cold outbound sales, and how you can profitably grow, even if you're capital constrained. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:56) - Oftentimes, using the cold outbound strategy is getting affiliates then affiliates to customers. Getting affiliates are more affordable because they are worth more than a single customer. Alex shares a story of two girls selling energy drinks at the beach.(3:20) - Alex dives into the math of how much these two girls end up earning. He discusses the cost of shipping, the product, the labor, etc.&nbsp;(4:28) - This is where having a very good product is so important because if you can give a can away for free the thing that you sell &amp; know X percent of people will buy again, then you have an incredibly viral product.(7:21) - Marketing always works. It's just a matter of how efficient is it. The problem is it's hard to reach every single person in the world. Since it's a matter of efficiency, we need to have benchmarks such as LTV, and CAC ratio (cost of acquiring a customer).&nbsp;(9:13) - Cold outbound strategies can work for any business. You can use it for direct-to-consumer business and other ways like door-to-door, emails, direct mailing, etc. You're letting people know one-on-one about the stuff that you sell.(10:14) - A big thing to consider is looking at the ideal cash flow of acquisition, meaning in the first 30 days, the customer, we wanna be able to make back the cash that it costs us to acquire them.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Gain their trust by selling what you (don’t) have. Today, Alex (@AlexHormozi) talks about one of the most powerful sales tactics he’s been using: Ghost Products. He dives into how he was able to discover this idea, how to apply it, and how it’s a concept on diming imaging admission that you can do as a salesperson to gain the trust of your customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:07) - Alex shares a story about how he was able to “sell” a product he didn’t have after running out of stock. Rather than saying no to the customer, he gave her recommendations to replace that item and gave her further instructions.(3:59) - Selling “Ghost Products” ended up becoming a powerful sales tool to gain the trust of his customers. You also need to know the difference between manipulation and help: intention.&nbsp;(5:38) - Gain the trust by giving away the low-margin stuff and then keep the high-margin stuff for yourself.&nbsp; Also, give someone a vision of what their life's going to be like when they're experiencing the benefits.(8:14) - This strategy is also an opportunity to offer your upsell with prescriptive closes. Also, we want to figure out ways to associate the usage of the product with something they're already doing.(10:35) - It’s also important to introduce the problem you’re trying to solve for your customer if they don’t buy the product. They need to be reminded of why they came to you.(13:11) - If you can get this moving at the end of the day, the goal really as a salesperson is to move to their side of the table. Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

And if you give more than you take, the marketplace will always reward you... Today, join Alex (@AlexHormozi) as he guests on Foundr Stories’ YouTube to talk about some of the common mistakes that are happening in the entrepreneurial space, break down the concept of “tiny market, big money”, and how you speak, think, &amp; approach scenarios and situations are going to predicate how successful you are in any endeavor you do.&nbsp; This is part 2 of the interview.&nbsp;Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Foundr Stories’ YouTube Channel! Timestamps:(1:04) - What is the “tiny market, big money” process (aka finding niche markets that are overflowing with cash)?(4:22) - How to manage 100x-ing your prices and acquiring more clients(6:13) - If there’s one thing you want people to walk away from all the education things you’re doing, what would that be?(9:24) - In terms of mindset,&nbsp; what gives you the ability to sell (i.e. the skills you have to be a better entrepreneur)? Was this acquired or something innate to you?(15:03) - What are some of the biggest or most common mistakes you see entrepreneurs doing in the space, especially in 2021?(17:51) - Alex answers some rapid-fire questions about money, where he sees himself in 10 years, etc. Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Sometimes, a change in perspective can alter how you live your life. Today, Alex (@AlexHormozi) talks about how we should manage the circumstances or the conditions that come to us, the three different scenarios that he uses to create and destroy meaning in his own life, and how changing your perspective dictates the way you play the game.&nbsp; Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:09) - Growing up, there are interpretations of adults that we think are the facts of life when it actually wasn’t. We end up having to unlearn these concepts as we grow older. 2 tools we should use to dictate what is good or bad are time &amp; volume.&nbsp;(3:30) - Volume: We should try to think of circumstances like the weather, some days will be sunny while other days will rain. Either way, you need both scenarios. It’s just a matter of how you view the weather.(4:32) Time: How much will this situation matter to me 10+ years from now? If you think in time horizons you relieve a lot of pressure in your life.&nbsp;(8:38) - A lot of times we inflate the micro importance of things. When in reality, they aren't important at all and we just choose to make them meaningful. Be aware of the levers of meaning that exist. Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Wealth is based on the fundamental unit of money. Money is a foundational unit of time. Today, Alex (@AlexHormozi) talks about how mastering wealth is rooted in how you master your time and money, the 3 traits that the ultra-successful share with one another, and how other factors such as reciprocity &amp; sacrifice should matter in your journey to success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - You can’t force reciprocity in your direction by just jamming so much Goodwill down someone’s throat. When it comes to your business you have to be able to consistently and always have more demand than you can fulfill.(3:35) - You want to be able to provide more value to the customer than how much they pay for your help. Ask yourself “how can we provide so much value in excess?”(5:01) - Leverage means the ratio between inputs to outputs in a system (ex. inputting time or money). The game of business to aggregate wealth is to play with higher amounts of leverage over one thing.&nbsp;(6:03) - Master your time in order to master your money. The 2 components to mastering time are the micro and macro perspectives.(10:21) - The three things that made people successful and ultra-successful are having a superiority complex, massive insecurity &amp; fear of failure, and impulse control. Alex goes in-depth on each trait.(13:18) - “Why were you willing to sacrifice so much?” The better question to ask is “why are people not willing to sacrifice anything?”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

I prefer to be dealing with tremendous demand and fixing operational problems rather than trying to generate demand... Today, join Alex (@AlexHormozi) as he guests on Foundr Stories’ YouTube to talk about whether or not entrepreneurs are hard-wired or born that way, becoming a billionaire, grand slam offers, and more! This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Foundr Stories’ YouTube Channel! Timestamps:(1:01) - How Alex got his 1st job, “hard-wired” entrepreneurs, and where he got his inspiration to write his book $100M Offers(6:18) - The reason why Alex wants to give everything after he dies, aspirations to become a billionaire, and the “how” to become one.(11:22) - What comes next after hitting the billion goal and do software companies make you a billionaire faster?(17:13) - Why the “offer” is so important in doing business, and the steep learning curve to earning over $2 Million a monthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Don’t bite off more than you can chew. Today, Alex (@AlexHormozi) discusses a common mistake that entrepreneurs do when it comes to taking on more opportunities than they can handle, the parallel between lifting weights and doing business, and why focusing on one thing at a time will give you the best results than dipping your feet into many ponds at the same time.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:56) - The parallel between lifting weights and business: if you go above your strength level it becomes too risky. Adding weight to the bar is the complexity in the business. Whereas simplicity oftentimes is what scales.(3:32) - Entrepreneurs tend to make the mistake of putting on shoes that are too big for them to fit. You might be going for something that is way too advanced. Ask yourself first, “What problem are we solving?”(5:11) - Alex shares a story about a friend who offered a lot of services at the same time and why this will cause more harm than good(7:08) Another big mistake entrepreneurs do is they try to solve their business growth by globbing as many different things as they possibly can. You distract ourselves from the core business opportunity&nbsp;(8:37) - Alex shares the time he made the mistake of globbing at too many opportunities, what he learned about focusing on one thing one at a time, and how repetition plays an important role Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

You just have to keep on showing up… Today, Alex (@AlexHormozi) talks about his journey in creating this podcast, why consistency is the root of how your presence online will get noticed, how using time horizons in hitting a certain goal greatly helps, and all about the importance of committing. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:41) - Ever since Alex started his podcast, he never missed out on showing up to create content. You have to figure out how to communicate. You are learning how to teach, how to entertain, and how to present.&nbsp;(3:14) - If you think in days, the time's gonna pass no matter what. But if you can think in decades, when you’re making goals, it'll show that you were thinking that way.(4:27) - Moral of the story about Alex’s friend: you have to commit to the action. Make the action the goal, not the outcome. The more you commit to the action after a decade, it shows that you’re the type of person who is incredibly patient and diligent.(7:58) - from the book Atomic Habits: “. Every winner and every loser have the same goals (...) Your goals don't make you unique. It's the activities that you do that make you unique.”(9:41) - If you can separate the activities from the outcome, you can focus better on the actions. If you can change to this perspective, it will change your life. It'll decrease your emotional ups and downs.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Everyone sabotages themselves simply based on expectations. Today, join Alex (@AlexHormozi) as he guests on Omar Elattar &amp; The Passionate Few’s YouTube to talk about the importance of picking the right niche, the decision-making framework that he uses when confronted with hard choices, and the value of volume in repetition in skill development.&nbsp; This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Omar Elattar &amp; The Passionate Few's YouTube Channel! Timestamps:(1:03) - How Alex packages the deliverables, questions on ad spend, and the importance of having a niche when it comes to opportunity(10:19) - The decision-making framework Alex uses in dealing with hard choices, and the importance of putting in the work(23:16) - Do you think that the ultimate thing to sell is something that helps people make money?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

You have to duplicate before you replicate. Today, Alex (@AlexHormozi) shares with us a very simple but effective mindset shift when it comes to where you should be investing your money, what you should look for when getting mentors, and the long-term benefits of skill stacking. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:01) - The moment you decide to invest, your belief in wanting to make more income actualizes(3:25) - To provide value to the marketplace and solve problems for other people is how you will be able to make money…here’s why(7:48) - The 1st and 2nd step to investing is saving as much money as you can and taking the access between what you earn and what you need to live on, and you invest at an increasing your earning capacity and you do that over an extended time horizon(10:46) - When it comes to finding credible people to learn from, look at those who’ve been there (who have loads of experience) &amp; shift your expectations on what you’ll learn from them. You have to duplicate before you replicate&nbsp;(14:16) - You have to start measuring progress in terms of skills before you can measure it in terms of dollars. View it as bricks being laid out to form a bridge(17:59) - As you keep on learning more skills, they will stack exponentially and you start to grow. Even your pay and compensation are going to increase dramaticallyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

No one starts by being amazing. Today, Alex (@AlexHormozi) talks about the five phases of content marketing, the objectives you're solving for each of these, and how to provide meaningful content to your audiences. Sometimes it’s about showing up no matter what, even if it means slow progress.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:43) - Here are the 5 Phases of Content Marketing: Create &amp; post, Consistently Post, Reliably Post on All Platforms, Regularly post, and Repurpose Your Content.(4:10) - Keep in mind 2 most important rules: there’s no such thing as too long, only too boring &amp; “quantity over quality”. Alex dives into each objective of the 5 phases.(12:04) - If you're doing the 3rd - 5th phase, the objective is to generate new customers vs. the 1st &amp; 2nd phase wherein you are generating leads(17:56) - The lever on what you talk about depends on how good you are, which is tough to self-analyze. Just because you call yourself an expert, doesn't make it true. Make content that not only educates but also keeps people interested to want to know more(19:04) - The biggest picture and the underlying question that Alex always try to answer is “Why should this person listen to me? And why is this worth their time?” &amp; why you shouldn’t lie to yourselfFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

At the end of the day, we only have so much decision-making power. Today, join Alex (@AlexHormozi) as he guests on Omar Elattar &amp; The Passionate Few’s YouTube to talk about his path from employee to entrepreneur, how fitness has been incorporated into his business, and how they optimize systems to scale a business. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Omar Elattar &amp; The Passionate Few's YouTube Channel! Timestamps:(1:40) - Where did the inspiration of “entrepreneur Alex” stem from?(4:51) - Plans after college &amp; gaining momentum, investing for the first time, and practicing consistency(12:17) - Alex’s fitness vs. business, constantly reviewing systems, &amp; the 1st gym that started it all(22:18) - The idea that helped Alex begin his acquisition journey, meeting Leila, and the progression of selling Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Advance your way to the top with these tactics! Today, Alex (@AlexHormozi) talks about one of the fastest ways to make a tremendous amount of money in a service business by looking into the 3 different categories that fall under this umbrella. He also talks about how looking at your business through this perspective can help you get to the top faster than you think (which has been clearly seen with his portfolio companies’ growth!)&nbsp;&nbsp;Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:09) - The 3 categories of products you can sell: Products/widgets, services, and access&nbsp;(4:09) - When you’re thinking about your products and services, one of the easiest things to make it more valuable is to think “how can I add some sort of x?” For ex., adding a service component, etc.&nbsp;(5:56) - The 6 different categories of different types of things that you can have in your businessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Sometimes terrible can be a good thing! Today, Alex (@AlexHormozi) talks about how using inverse thinking to see if your partnership is actually more terrible than it seems, and how to ensure you’ll be picking someone who is the perfect fit for you and the company! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:51) - Reason #1-5: Knowledge, time, and money are disproportionate as well as expectations and having no agreements&nbsp;(5:44) - Reasons #6-10: Give away everything, being misaligned in 3 things: mission, value, and vision, &amp; your lifestyles are different&nbsp;(7:42) - summary of all the reasons to have a terrible partnership &amp; the 2 frameworks behind themFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

What is one question you repeat to yourself over and over again?&nbsp; Today, join Alex (@AlexHormozi) as he guests on Driven CH's YouTube with Albert Preciado to talk about how to win big, how he scaled their social media to almost 2 million audiences in under two years, and how to understand the control, freedom, and these relations to the entrepreneurial growth in business. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Driven CH's YouTube Channel! Timestamps:(0:52) - Paying for experiences that cost more &amp; if Alex can tell a person has the traits and what it takes to win big in five minutes(5:15) - Do you think it’s important to physically have a certain look that gives you a unique identity?(11:05) - Alex’s behind the scenes when making content, doing the boring work, and his game plan for his social media growth(17:03) - Selling companies for millions, a typical day at acquisition.com, and their company’s escalationFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Are you truly aligned with your values? Today, we go back to when Alex (@AlexHormozi) talked about the time he donated a large amount of money and why he didn’t feel happy about it after. He dives into how finding meaning or purpose in life greatly exceeds some material aspects of your life and the values you choose to live with will give you the ultimate fulfillment in the end. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:38) - A lot of times, Alex wants to do things because he wants to find meaning(3:23) - How do you create and destroy meaning in the things you work on?&nbsp;(4:36) - We question all of our beliefs, except for those that we truly believe in(6:03) - After having created meaning or fulfillment, you ask yourself, “Is this meaningful?” “Do I get fulfillment from this?”&nbsp;(8:13) - The way that we choose to live is according to these values. We make decisions in alignment with those values we uphold(10:31) - The idea of legacy, when we die, passing on wealth can ruin peopleFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Communicate the expectation. Today, Alex (@AlexHormozi) talks about the reasons why your employees are not doing the tasks you’re asking them to, and the process of how to turn things around using the managerial framework he’s come up with. Once you hit all the peaks of the framework’s triangle, you’re on the right path! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Alex's simplest framework: if you want somebody to do something and they do not do it, what do you do?(2:38) - Reason #1: they don't know that you want them to do it(4:27) - Reason #2: training, which is, do you not know how to do this thing? Let me show you…(6:17) - Reason #3: incentive is motivation. Do they want to do the thing? If not, they might be unmotivated.(9:16) - Knowing internal and external motivations within your company or teamFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Suffering isn’t a prerequisite for success. Today, join Alex (@AlexHormozi) as he guests on Driven CH's YouTube with Albert Preciado to talk about the things that we're afraid of and whether they use us or we use them, and how to focus on one path for an extended period of time to achieve the goals that are unreasonable in everyone else's eyes, but not your own.&nbsp; This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Driven CH's YouTube Channel! Timestamps:(1:33) - Do you have to be in a bad situation to be motivated to get out of it? Do you think the outcome of your life would’ve been the same without Leila?(7:42) - What was the biggest lesson you’ve learned and knowing what you know now, would you have had more money? &amp; What do you think stops people from focusing on one thing to get to a billion? What’s your take on others envying you?(19:33) - Getting to know Alex more: how many times he works out in a week, his eating habits, thoughts on drinking, and does being healthy contributes to his success?&nbsp;(24:12)&nbsp; - Do you have any fears? Do you ever have some kind of fear of being broke again?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

I chose to stop giving "trauma" power. Today, Alex (@AlexHormozi) talks about the three things that shape your character as an entrepreneur and the one factor between these three that plays a major role: your self-belief. He also talks more in-depth about the importance of having self-belief and how your perspective can easily change that. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:50) - The most powerful things that change our behavior and our character are the stories we tell ourselves(2:59) - Alex also had the character traits. He just needed to improve with the belief he had with these(4:13) - And so you can be more advanced than your belief than you are on your skills(7:31) - Your identity's fluid. You need to be able to change your identity and your character traits based on what the business requires if you want to grow(10:08) - if you make affirmations into arguments that you make with yourself every day, then those become things that will change who you are.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Give them an offer so good they’ll feel stupid for saying NO: E-commerce edition! Today, Alex (@AlexHormozi) talks about how his $100M offer framework not only works with a traditional sales pitch, but also for E-commerce! What?! Yes, you heard that right. He dives into how each of the 4 variables of his framework applies in every aspect of E-commerce through clear and simple examples. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:30) - The variables in the value equation create purchasing decisions that get people to value something in order to buy it because they value it in excess of the price tag(3:19) - Scarcity, urgency, guarantees, and bonuses: how these variables can apply to E-commerce easily. Let’s take a look at Amazon…(8:28) - These four variables, do even more to increase the value equation in your favor so that you can sell more stuff(11:55) - So the question is, what's the job to be done? What are we trying to do? And then everything else is going to fall down from thereFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

All it takes is an offer they can't say NO to! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about guarantees within sales and marketing, creating high-ticket sales, and strategies that bring your business on the path to longevity. Grab your pen &amp; notebooks, and list down all these golden nuggets! This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Greg Hickman's YouTube Channel! Timestamps:(0:58) - Implementing the quick win strategy(3:37) - Can I have high-cost clients or do they all need to be low-cost?&nbsp;(7:34) - Determining which service/product should be front-end &amp; what a consumable looks like to a coaching agency(14:03) - What will a guarantee do for your sales and marketing?(19:55) - The most surprising thing agency owners do &amp; when we should introduce continuity in your business(25:47) - What are business owners doing nowadaysFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Strong convictions precede great actions. Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team. Tip: it's not based on skill, but based on heart.&nbsp;Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:52) - The way that you talk about the products that you have will indicate the level of conviction that you have. The best salespeople are true believers.(5:54) - The belief in the conviction was so strong in the salesman, that it overcame the fears and the doubts of the prospect.(6:01) - With proper training, practicing communication, and building that self-belief, you can strengthen your conviction(9:07) - Fix the mojo of your sales team, get them to believe &amp; remind them to believe. "We need to be reminded more than we need to be taught."(10:25) - The difference between helping someone for your own interest vs the interest of others Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Too many lenses can make you to go blind. Today, Alex (@AlexHormozi) talks about acquisition.com, their portfolio company that does $100 million a year, and their core values that serve as a guide for anything and everything they do. He also talks about how things that are "true and innate to you" can help structure your core values and that you don't always have to have many of them to run successfully.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:26) -&nbsp; The brain, heart, and real conversations that happen in order to make the business grow(3:52) - From an overarching perspective, the way to come to values is to look at what are the non-negotiables.(5:15) - Values themselves need to be ideally said and having an unimpeachable character(11:39) - Having candor, how you can't make progress without feedback, and competitive greatness Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

... And make it DOUBLE! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about compelling ways to increase prices, get making your business more scalable and profitable, get more clients to say yes and have them to do things that they can't say no to, and more! Buckle up for this roller coaster of takeaways! This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Greg Hickman's YouTube Channel! Timestamps:(2:07) - Why Alex is not a fan of the "agency model"(6:16) - Millionaire vs. Billionaire Mindset(10:34) - One channel, word of mouth vs. paid media(14:09) - Doubling rates and what it takes to effectively instill them (21:26) - The equation behind serving your audienceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Are you living the way you want or by someone else's rules? Today, Alex (@AlexHormozi) talks about something more personal. He dives into his relationship with his father, the impact this had on his entrepreneurship journey, and how he managed to break free from the expectations set on him, ultimately making a name for himself. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:50) - The idea of disappointing his dad and the constant need to seek validation felt like death(4:27) - Legacy is something that isn't really important in Alex's eyes, it can leave heavy expectations(7:24) - Alex's father did not seem to support the things he wanted to do for himself (10:50) - "This is not the life I want to lead. I am not happy doing this every day. I would prefer to not be alive if this is what my life will be."Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It's risky business, people! Today, Alex (@AlexHormozi) talks about the top business risks that are made by many new entrepreneurs, show you how each risk works (with different scenarios played out), the best ways to approach these, and how the wealthiest figure out ways to play the game in new ways where they can't lose.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:48) - There 2 major types of risk and the two big costs when you're making these risks(4:17) - And one of the hardest questions in entrepreneurship, is "when do I pivot?" "When do I keep pushing?" "When do I keep persevering on this idea?"(7:09) - Understanding Idea risk vs Execution risk, especially for new entrepreneurs (11:22) - The wealthiest people in the work eliminate risk, they know how to control it.(15:14) - Change the way you think about risks - look at all the opportunities instead of taking the negative assumptionsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Make any product attractive! Today, join Alex (@AlexHormozi) as he guests on the Charlie &amp; Ben Podcast to share his advice on selling products people would want to buy, finding the right team, Aristotle, and his relationship with Leila! This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Charlie &amp; Ben's Podcast on YouTube! Timestamps:(0:50) - How to market a product like weight loss(7:09) - How to hire the right employees(24:51) - The meaning of life according to Aristotle(26:56) - A soul mate is n=1Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Some mistakes can be right under your nose! Today, Alex (@AlexHormozi) breaks down the mistakes that businesses make that cause them to plateau, how to deal with negative word of mouth, setting modest expectations, and more! Note: don't trade the short-term sale at the expense of the long-term brand.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - Walk through a logical outline of what happens in a business &amp; the three logical eventualities that will occur in the business that will rob you of your margins. (4:44) - How to combat the three eventualities and understand the importance of sequences (7:56) - How can we create a customer experience and/or a customer success team who can start tracking things like time to value?(10:23) - We want to increase the discrepancy between expectations. This helps lessen negative word of mouthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Do you know you’re making the same mistakes over and over again? Here’s why… Today, Alex (@AlexHormozi) talks about how he consistently generates leads, the key piece that he was missing in multiple different platforms, the multiplicative effect, and the importance of volume. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (0:47) - do the boring work, do what matters most first, and the equation involving volume, skill, and time(4:10) - Alex shares two stories on when he realized how important volume actually is(8:48) - The multiplicative effect and how it helps you see results quick(10:41) - the importance of skill for development and repetition(13:55) - How the equation mentioned is actually multiplicative and not additiveFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s all about the mindset! Today, join Alex (@AlexHormozi) as he guests on the Charlie &amp; Ben Podcast to share his advice on money mindset, using money as a measuring stick, how to turn insecurity into motivation as fuel for the pursuits that you have, and more! This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Charlie &amp; Ben's Podcast on YouTube! Timestamps:(1:13) - The Diminishing Returns of Money (7:31) - Millionaire vs. Billionaire Mindset(11:40) - Why anyone can be top 1% (16:19) - Turning insecurity into motivation(22:55) - Alex’s business equationFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

How do you redefine the terms? Today, Alex (@AlexHormozi) shares with us why he chooses to not follow his own feelings, beliefs vs. assumptions, and how your mindset is heavily tied with your emotions that can influence the way you perceive and live life itself. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:13) - People identifying with their beliefs vs. assumptions&nbsp;(5:18) - Living life the way you want to live it can heavily influence your mindset(8:37) - How are you able to get out of difficult situations in your life?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

What does value mean to you? Today, Alex (@AlexHormozi) talks about how he was able to live on $0 Income for 3 years growing my business through a framework that kept him grounded and being able to spend on things that you value rather than meet society’s expectations.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:01) - From sleeping on the gym floor to slowly learning about the income-to-expense ratios in his life(4:59) - Business expansion, marriage, and setting priorities on expenses(10:51) - Cashing money when they needed to, de-risking, and the goal of material wealthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The best people are attracted to the best opportunities. Today, join Alex (@AlexHormozi) as he guests on Evan Carmichael’s YouTube to share about our mindset towards creating content, leveraging opportunities, and most importantly why it’s important to show up as yourself.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Evan Carmichael's YouTube Channel! Timestamps:(2:18) - Creating valuable content &amp; giving back to your audience.(7:41) - Expectations of Alex’s dad &amp; the mindset of growing your money 10x(16:22) - Process of finding the best team &amp; the willingness to be unapologetically you(23:16) - Frameworks that Alex lives by, staying on the good side of life, etc.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

They made a list, and they’re checking it THRICE! Today, Alex (@AlexHormozi) shares the 3 criteria he and his wife Leila use when they are looking into investing in companies, how these indicators greatly help their screening processes, and "what is the value of the company based on the potential opportunities?"Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:29) - The 1st criteria is “the number of potential units sold”, the 2nd is “what is the potential profit I can make from this service?”(4:56) - the 3rd criterion is “the supply-demand or competitive dynamics of the landscape” &amp; Alex gives a scenario where all 3 criteria are being used(7:20)&nbsp; - Alex’s rule of thumb: when doing any kind of service-based business, it’s good to have an 80% or higher gross margin(9:59) - this is why using TAM is not a good indicator of the potential size of a company&nbsp; Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

What does “value” mean to you? Today, Alex (@AlexHormozi) shares how you can increase the amount you’re getting paid by using “inversion thinking” and gives scenarios of how each of these variables influences pay. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:48) - Introduction to inversion thinking and the variables that influence pay. The 1st variable is “provide little value"(8:44) - The 2nd variable is “how much we ask for” or “how much we negotiate”(11:11) - The 3rd variable is “competitive landscape / competitive dynamics” OR&nbsp; “supply or demand for the job to be done”&nbsp;(14:17) - The 4th variable is “the type of opportunity that you are pursuing in terms of the overarching umbrella of business that you were working for” Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Is it possible to balance both your work and love life? Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak on the Lifestyle Builders Podcast with Tom &amp; Ariana to share how they hit it off as business partners at first, and how their relationship eventually deepened as spouses. They also talk about how there are actually many similarities in principles when it comes to business and romance!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode over on the Lifestyle Builders Podcast YouTube Channel!Timestamps:(2:23) - From business to life partners, their communication, and routine&nbsp;(8:49) - The concept of “loving logically”, and business being their life mission(13:48) - Managing expectations, roles, etc. with your partner both in business and in life(17:50) - Key takeaway from Alex and Leila’s marriage&nbsp;Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Quality over quantity! Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about the heart and soul of building a brand and the mistakes that some people aspiring entrepreneurs tend to repeat when starting out on creating content. This is part 2 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:25) - There are two frame shifts that have to happen: “Here’s What I Did” vs. “Here’s What I Should Do”(5:59) - You can become a niche-specific authority rather than being generic&nbsp;(13:46) - You gain more authority by saying “I don't have authority to speak on that.”(18:14) - It’s actually more beneficial to “give away your secrets, sell the implementation” in your content. This is how you build a brand(21:51) ​​- Talk about what you really know, your specialty Your individual thing that you have experienced &amp; that no one can challenge your truthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Why should I listen to you? Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about how he was able to grow over a million followers in his audience within six months through tactical advice and practices in creating content. This is part 1 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:30) - Alex shares a quick background on himself and begins with Module 1 of the talk: “Why did I do this to begin with and why you might think it’s a good idea”(9:22) - The beginning of Alex’s YouTube and content creation journey&nbsp;(15:15) - Module 2: How invested do you need to be in creating content and the content creation model: Test, Record, Inject, Contextualize, &amp; Distribute(23:08) - Observations after putting the content creation model into practiceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Finding the right mentors, Business &amp; Marriage, decision-making processes, etc. Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&amp;As on business, and give really awesome insights &amp; advice. This is part 2 of the chat.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:40) - What are your points of view when it comes to spending time and money on getting mentorship, coaching, and education generally?(4:44) - Backstory of Alex and Leila’s marriage, how it started, balancing every aspect of their lives around each other, etc.&nbsp;(15:27)&nbsp; - Who are the people that you look up to when it comes to being avid learners? Where do you get these mental frameworks?&nbsp;(22:10) - Some incorrect advice that you hear, fast-tracking in terms of honing your skills, cultivating patience as an entrepreneur(37:48) - Principles, learnings, and decision-making process when it comes to personal brandingFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Glass ceilings, boring work, and more! Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&amp;As on business, and give really awesome insights &amp; advice. This is part 1 of the chat.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps - (1:38) - If you were starting over today with the landscape today, what are some things that you would do differently than you did when you first started like areas you would focus on?(5:55) - What are the areas that people are most often struggling with and the solutions to those problems to break them, going past that mile, etc.?(15:23) - Doing the boring work, how does culture in the company evolve, perspective on hires, and advice on hiring the best people, and when to hire(34:30) - When is the best time to hire someone as a “duplicate” of yourself, and skills that should be focused on honingFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

My goal is to die with no secrets. Today, Alex (@AlexHormozi) opens up about his continuous battle with his pride, the events that made him reflect about his ego flaring up, his mindset on what to do next time his pride gets in the way, and of course help others who are struggling with the same feelings. Even pride can get the better of us when we least expect it. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:02) - Alex shares a story on the two times his aura came off in a way he wasn’t aware of(3:55) - Pride or Ego has been a continuous struggle that Alex faces until now(6:07) - Remind or have a self-check with yourself to stay grounded if you know the situation might trigger your ego(10:09) - Pride isolates us and can make us feel alone, and it never goes away no matter how hard we try. We need to learn how to control itFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Are you ready to up your money game? Today, Alex (@AlexHormozi) talks about the 10 lessons you can start doubling the amount of money you earn per hour, dives deep into each factor, and why time is the most important ingredient of this money-making formula. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:04) - The first 4 lessons: Few things matter a lot, size of your share of the pie matters more than its shape, big things take time, branding + reputation&nbsp;(8:24) - the 5th, 6th, and 7th lessons: Simple skills fancy fails, emotions are the enemy, and level 10 only attracts level 10 opportunities&nbsp;(13:07) - the 8th, 9th, and 10th lessons: Time is the most important ingredient, anything multiplied by 0 is still 0, and sell what the customer wantsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Rewrite yourself, for yourself. Today, Alex (@AlexHormozi) talks about a pivotal experience when he was fresh from high school, a really good piece of advice he got from someone close to him, and how he was able to turn around his perspective on self-improvement. &nbsp;Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - Fresh from high school, Alex thought he could change his ways. But he didn’t know it was going to get worse from here(2:28) - His dad gave him an ultimatum and a very good piece of advice about reputation(3:51) - Alex proved that he was capable of change, no matter how long it might’ve taken&nbsp;(6:14) - Changing your mindset to “What version of me do I wanna be?” and always seeking self-improvement&nbsp;Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

No, no, and NO! Today, Alex (@AlexHormozi) talks about how a simple change in mindset helped him follow an “anti-routine” and resulted in being more productive with his time, knowing his priorities, and getting millions!&nbsp;Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:40) - Introduction to how Alex started his “anti-routine”(3:12) - Always remember that two things CAN NOT be equally important. You have to start saying “NO”.(7:14) - Alex started doing some tactics that massively changed his life-changing phone number, stopping going to events, etc.&nbsp;(10:19) - Setting your priorities will ultimately guide you. If you know what your priorities are, then saying no to everything else will come easyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Just stick to your game, and nothing else. Today, Alex (@AlexHormozi) talks about why it's not always rainbows and sunshine when thinking about starting a software company, how the industry is a highly competitive space, and why many entrepreneurs who try starting end up failing hard.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:35) - You have to be either incredibly skilled or know how high stakes the risks are if you want to get into starting a software company(4:00) - The future value of a company is based on a discount applied between future sales now and the day the company dies(7:41) - Most of these “software” companies never get bought because the people behind them have no idea what they’re doing and they don’t understand the industry(8:46) - Advice? Stick to your game. Figure out more ways to serve your customers, run ads, expand, etc.&nbsp;(12:17) - If you actually solve the problem and put a lot of time and effort, you’re going to love everything you do for your companyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Our minds make meaning, we determine what's meaningful or not. Today, Alex (@AlexHormozi) talks about the importance of labeling and persuading using the mind and why it's the most powerful aspect of our minds, and how this can affect our personal lives and our business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:29) - Why labeling is one of the strongest power of the mind (5:03) - The problem with labeling and connecting experiences to bad things(7:05) - Teach yourself to listen for language patterns(9:31) - Change your expectations on what being a human means(12:45) - We must agree on the terms first(14:20) - Suffering and bad times are actually good for youFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Let's go for gold! Today, Alex (@AlexHormozi) talks about the two ways how to identify someone who is going to be wealthy in the future and how you can align yourself with these character traits.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:37) - The 1st way is the concept of a “measuring stick”. An example would be “How many houses will it take to build this?” - the bigger the value of the unit of measure, it’s a sign that this person is going to be wealthy(4:34) - The 2nd way is “measurement around time”. These people act on a micro-scale level (speed - “How much can I get done today?”) and at a macro-scale level (longevity - “How long will it take to reach the goal?”)Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Only SELECT the best of the best. Today, Alex (@AlexHormozi) talks about the essential steps to hiring exceptional salespeople for your team, tips on recognizing talent, and how much of a difference it can make to your team!&nbsp;Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:18) - Alex’s first encounter with an exceptional salesperson in his team. It was his first day on the job and he already closed a sale without having to train him.(3:47) - During the recruitment process, take some time to filter the interviews. Set a standard and this will help you recognize the talented ones, don’t settle for “good enough”.(5:44) - Keep in mind as well the factors to consider when looking for exceptional salespeople: if you can afford their pay and possibly looking at those who are already working with a different company.(7:41) - Selecting salespeople is more than just the training, it’s about pointing them in the right direction. Training is just to remind them of how good they already are.(10:39) - By setting a higher standard of selecting exceptional salespeople, you are able to get rid of this who are dragging the team’s performance down.&nbsp;Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

I don't know what an LTV is. Today, Alex (@AlexHormozi) talks about the different ways you can calculate your company's LTV and why this is an important aspect to know about your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - You should know one of the most important metrics in entrepreneurship and I'll give you three different ways you can calculate it(7:49) - Once you have the basics down, here is a deeper look into the concept of using LTV to project(11:23) - If you can fix the churn and you want to get your business to $1 Million a month then here are three ways they can get there(12:59) - How we approach business problems in Acquisition.comFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Ask if they have their ID on them, this will show you what you need to know. Today, Alex (@AlexHormozi) talks about how to avoid tanking a sales pitch and getting the "I left my wallet at home" excuse. Hint, setting the scene and building trust is key to a successful sale. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:44) - How to set up a sale to avoid hearing " I left my wallet at home"(2:00) - Build their trust by grabbing their ID and giving it back. (3:44) - Remind them of the sale, and ask them to pull out their phone. (6:53) - Ask them if they are sure they still want to push through.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Unicorns exist in business! Today,&nbsp;Alex (@AlexHormozi) talks about what unicorn closes are and what makes them so great! Learn how to achieve a perfect unicorn sales close scenario for yourself!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:58) - What is close, to begin with?(1:39) - Controlling your tone is important(3:35) - The unicorn close(5:32) - 2 awesome follow-up questions(6:17) - It's normal to ask questions after they say "No"Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Take advice from poor people on how to be rich! Today, Alex (@AlexHormozi) talks about the 28 ways to stay poor and how these ways can help drive more success for you. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:58) - What is “Inversion Thinking” anyway?(1:53) - Ways #1-9 - Start tomorrow, blame your circumstances…(5:47) - Ways #10-18 - Tolerate mediocrity, prioritize looking rich over being rich…(13:21) - Ways #19-28 - Repeat your mistakes, assume you are always right…(22:04) - The power of inversion thinking when it comes to taking advice from poor peopleFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Borrow more til' the day you die and not pay taxes! Today, Alex (@AlexHormozi) talks about getting 1% loans and 0 taxes! This is called buying on a margin. Learn about the risks of buying on a margin here! Always remember, to ask your questions and seek the answers. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:18) - How do you get loans on margin?(3:47) - Ask the question and seek the answer.(4:28) - It's not all sunshine and rainbows, there are risks.(6:57) - Debt is a version of riskFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The right founder will take YEARS to build something BIG! Today, Alex (@AlexHormozi) talks about things to look out for in founders. Your judgment of character plays a big role and can be challenging, learn some tips and red flags to watch out for here!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:13) - The three elements when looking into a company: who are we serving, how’s the business structured, and who is the founder&nbsp;(3:08) - The four biggest red flags to take note of when you’re looking at a company’s founder(7:47) - Start becoming more aware of what’s happening with your company and stop being ignorant(10:49) - Don’t make decisions when you feel emotional. It will save you from making terrible decisionsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Win negotiations before you even start them! Today, Alex (@AlexHormozi) talks about the steps and the process he learned from selling a business in order for you to know what to expect and what to look out for in order to get the best deal for your business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:13) - My process of selling businesses(4:28) - Phase 1: Prerequisites(12:01) - Phase 2: Find a banker or broker(20:09) - Let’s start the processFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Being a good entrepreneur and leader ATTRACTS good outcomes. Today, Alex (@AlexHormozi) talks about how you can get people to do what you want them to do through incentives. Learn how to properly decide on what incentives and punishments you can implement to gain success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - How you can get people to do things you want them to do through incentives.(2:21) - The plus and minus on how to properly give incentives.(4:54) - Incentives drive behavior! However, punishment makes them avoid doing what you want them to do.(7:06) - Positive feedback makes performance improve.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

People stop rooting for you the more you become successful. Today, Alex (@AlexHormozi) talks about why it's okay for friendships and relationships to end while you're in the process of working towards your goal. People come and go for a reason, and as time goes by, new people will come in and fill the vacuum those people left behind.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - Falling out of touch with friends who support you until you become more successful than them. (4:20) - It's best to choose with who you share your decisions and success. Choose your relationships wisely, and make sure there is a positive exchange in your relationships. (7:34) - Losing friends throughout your journey is okay. As time goes by, other people will come in and fill the vacuum that the other people left behind. (9:20) - If you grow, you change. It's natural, the choice is yours whether or not you want the relationship to continue. Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Create a product that people will never stop buying! Today, Alex (@AlexHormozi) talks about one of the biggest profound takeaways he had when he sold his company and the criteria they look at now when buying companies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) - The biggest takeaway in creating fortunes was to only sell things that people do not stop buying(4:33) - A customer surplus is when you are getting far more than what you pay for. This is when you create a higher value than the price offered, leaving people wanting to buy more and more.(7:39) - The 3-step process companies should go through when creating a billion-dollar unicorn company: Getting enough promotion out, optimizing the product, delivering more value to your customersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Paying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:41) - How I was spreading myself too thin, hitting rock bottom, having to start with a clean slate(7:22) - When the bad news hits, the funds were being held, and having no choice but to move forward(16:52) - Getting out of the deep dark hole of our expenses, but it wasn’t getting any better from here. It was starting to get worse&nbsp;(20:28) - Switching gears with how to run the business, writing up the sales page, the beginning of our redemption, and the birth of Gym Launch(24:22) - How telling this story illustrates one thing: the foundation you set is going to build the peak of the pyramid that you want to build. Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Within 12 months, life went from 0 to 100 real quick. Today, Alex (@AlexHormozi) talks about one of the most pivotal moments in his life that took him from a head-on collision with a DUI &amp; no money to his name to having $3 Million in profit and not knowing what to do with it.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - What my life looked like prior leading to my DUI, and how the lack of making decisions might’ve killed me(7:20) - The lessons taken away after that key moment were to not be afraid of calling certain decisions even if might let some people down and prioritize where to focus your attention.(9:24) - Two major themes from this story: Most people don’t regret doing things and you have to be confident with the decisions you make(10:54) - Going all-in with Gym Launch and the decisions that were left to move forwardFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Give people more…for less! Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:35) - People don’t want a recurring membership or service, they want an outcome. Sell the continuity.(2:59) - People will always notice the cash flow more than the price. Give people more than what they’re buying for less.&nbsp;(4:31)&nbsp; - The more you raise the quality of your prospects, the more you raise the quality of your product. Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - Difference between Branding vs Direct Response and why not knowing the difference can lead to your business failing(3:19) - Your branding can be a potential opportunity for maximizing value. You are reinforcing people to share stories about your brand rather than asking for immediate action from them(6:16) - It’s very rare to find a massive “Direct Response” company these days. A “direct response” marketer is aggressive, while someone who focuses on branding will take time to market(9:32) - Give people the words that describe your brand rather than trying to redefine it yourself. What you say about your brand should align with how people think about it(13:43) - Most people in the “direct response” space are relatively young. The problem with this is that there aren’t enough older people to pass on their advice(15:48) - Goodwill compounds faster than revenue. The more you give, you are creating a higher value with your audience. They will gravitate toward you without even asking because of the trust that was built Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:45) - The first two hires you get are those who will assist in administrative roles and customer service roles. They will help you with repetitive tasks. The third person you get is someone who is skilled in sales.(3:45) - The fourth will assist you with promotions and marketing of your business while the fifth hire is a bookkeeper to help manage your finances.(5:40) - The process of entrepreneurship is always buying back your time in order to spend on higher-level activities, and add more value to your added time(7:41) - Whenever you start a business, you incur debt. This debt can come in many ways: life, financial, management, etc. You have to strategically plan which debt you can incur in order to pay it back properly(10:04) - The two major frameworks to takeaway: hire in reverse order of value that you are providing and be mindful of the type of debt you are incurring.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“What would Jesus do?” Today, Alex (@AlexHormozi) talks about how your behaviors, activities, and mindset lay out the path to your goal and the person you want to become.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:26) - Winners and losers both have the same goals. What makes them different are the behaviors and activities they commit to reaching that goal&nbsp;(5:24) - When you want to become a certain type of person, ask yourself “what would this person do?” You become who you aspire to be by applying their actions, and behaviors, and creating deep long-lasting changes(8:20) - Doing the actions of the person you want to be will reinforce the thoughts you think about yourself. Give yourself the evidence of the person you want to be&nbsp;(12:34) - As you level up in your life, you change the person you compare yourself to. Constantly asking yourself “what would this person do?” helps you become more grounded in reaching your goalFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) talks about how to pick your niche when creating a business, the importance of putting the time and effort into that niche, and the why taking the easy route is never the answer to success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps(1:27) - Most people get the wrong idea about picking a niche because they have no knowledge about the niche itself(5:34) - It’s very difficult to pick a niche when you haven’t actually had the experience or done something in that niche(8:41) - Your career is built on a foundation. If you try to skip a step, you’ll get nowhere. You have to endure the years you put into the niche, even if it takes a while(11:09) - Putting time and effort into growing the business or getting into the niche is more important than reaching the top quickly. It respects the game and shows how passionate you areFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Your time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:09) - Rich people sell…Wealthy people hold. Wealthy aim for long-term goals while rich people aim for short-term goals(4:27) - Marketing: we want to get people to buy so that we can figure out how to continuously improve the product, not just sell.(10:30) - Employees: be patient when it comes to the hiring process. Find people who are more skilled than you, who will contribute to the growth of the business, and not just say they’re “good enough” to get(14:42) - Relationships with others: Look for relationships that are fruitful rather than convenient. You want to choose people in your life that will be there for the long-run(17:57) - Health: if it’s a diet or lifestyle you are not willing to commit to for ten years and more, then that’s not one for you. Don’t do something that isn’t “forever”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It takes one giant leap to change your life. Today, Alex (@AlexHormozi) talks about the story of why he sold almost all that he had in exchange for his time, energy, and headspace. He also talks about the obstacles he had to face when making this big decision.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:44) - There are five major themes to my story: why I sold, why I kept, the money story, my headspace, and the outcome of making the big decision(5:54) - The story as to why I decided to sell almost all I had&nbsp;(9:06) - Why I decided to keep just one of my businesses and what I wanted to focus on(18:04) - Getting back the opportunity cost of my headspace, time, and energyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

No one wants to buy a job. Today, Alex (@AlexHormozi) talks about why most businesses are considered worthless, the actions you need to take to bring more value, and making your business sellable.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:23) - Most small businesses do not have value. They are not businesses, but actually jobs. You are not bringing more value to the business(6:25) - Hire people that will help you run the business like a well-oiled machine. In order to call it a business, lessen taking the reigns by hiring people who are skilled in the positions you have.(8:50) - If you only care about the money and not the value you gain, you aren’t looking at the business in the long-term aspect. You will burn yourself out by not properly structuring the business and the people you need to help you(11:11) - Businesses are worthless when they try to sell to everyone, the owner spreads himself too thin by not hiring the right (and enough) people, and not making the business sellableFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Copying is a form of flattery. Today, Alex (@AlexHormozi) talks about dealing with backlash, copycats, and how to rise above these kinds of situations.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - When people backlash or copy your business, never let it get the best of you for this will ruin your business. If you look at the situation from the other’s perspective, you’ll be able to predict their actions(3:58) - No matter the circumstance, haters and copycats are just the subset of you. They focus on you, not their audience. Use this to your advantage to get louder about your purpose. Never acknowledge their presence and stoop to their level(7:00) - Between you and the haters, you have the higher ground. They are envious of your business because it is successful and desirable which is why they end up copying and giving backlash(8:58) - The truest guide that you can use whenever faced with haters&nbsp; is “What values do I want my life to exude?” Align your actions with your values and never act out of spite or maliceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Gain more money by spending less time. Today, Alex (@AlexHormozi) talks about the kinds of people should hire first when you are scaling your business, what to look for, and how to make the most of your time.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - At the start of your business, you might not know what you're doing. The way to determine who to hire next is the area with the lowest cost of activity, but the highest percentage of time(4:15) - Hire someone who can either help you with administrative work or assist in customer fulfillment. These two areas in your business take up the most time(7:07) - As you go up the ladder and help with making decisions, these first hires should help bring you the most amount of money in the least amount of timeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

How would you like to pay? Today, Alex (@AlexHormozi) talks about how to maximize your revenue by narrowing down the products you sell and a little sales trick that will involve focusing on payment methods rather than the product list itself!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:59) - Simplify your product listing to two things and maximize the payment terms instead. Customers look at how much a product is worth more than how many options are available(6:51) - Let your sales team focus on one main product to sell. This gives them more clarity and focus on structuring the offer properly when they are with customers.&nbsp;(8:29) - Focus your attention on the main product/s you’d like to sell and maximize the payment options. Change the idea from “Which will I buy?” to “How would you like to pay?” The more payment options you have, the higher the conversion rate Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Build bridges, not burn them. Today, Alex (@AlexHormozi) talks about the five rules he lives by when he networks with others. His last two golden rules are surefire ways to grow relationships that are long-term.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:57) - Rules 1-3: Whenever you introduce yourself to someone, remember their name, get their info in a fun or casual way, and always provide unsolicited value to them first. You want to earn their respect and let them know your care(4:33) - Rule 4: Always say yes to the first ask. They will only ask you once, accommodate them as much as possible(6:01) - Rule 5: Never ask for anything. People will assume you are using them or their resources. Let them be the ones to offer their help on their ownFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Either you sell or you don’t. Today, Alex (@AlexHormozi) talks about the time he bombed at a pitch, his takeaways from that moment, and understanding the value of going all in and not going halfway.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:16) - When you are presenting or pitching, it’s either you sell or you don’t(4:37) - Whenever you feel like you are in an extreme moment of embarrassment or anger, you are in hyper-learning mode to remember this moment. Ask yourself “what will I learn from this?”&nbsp;(7:08) - Don’t take shortcuts. Even if the action might seem repetitive, always give your all.&nbsp;(9:29) - The difference between big and small businesses is that they don’t understand the concept of goodwill. There is an opportunity to provide value to your audience. Give rather than ask them.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

OWN the company, not RUN it! Today, Alex (@AlexHormozi) talks about the difference between being an owner vs. a CEO of the business and the advice to take in order to sell the company and get the freedom you desire.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:49) - Learn how to structure the business in such a way that the moment you sell it, it can run on its own without you and enable you to have more freedom. If you are the CEO (and not the full owner) of the business, that means the company is still heavily reliant on you.(4:46) - “Nose in, hands out”. In order to become an owner of your business, be there as an advisor rather than leading the team.(6:58) - The company has to grow and innovate without your presence in order for you to call yourself an owner. Ask yourself “can the CEO you hired run the business without my help?”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Keep doing this mistake, and you’ll never reach your goal! Today, Alex (@AlexHormozi) talks about how this simple management hack he realized over the years has greatly helped him reach his goals, improve his management skills, and get his team to perform excellently. This piece of advice will definitely help you manage your team to do exactly what needs to be done! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:09) - Here’s why you’re not getting people to do what you want them to do: they aren’t motivated, they don’t know how to do it, and they don’t know what you want them to do in the first place(5:10) - When you are setting objectives or goals, do not set this as the first step. What you should be doing is knowing what are the primary actions to take in order to reach that goal. Ask yourself, “what actions do&nbsp; I take first in order to achieve the objective?”(7:58) - From experience, if your goal is outcome-based then the actions you take are not important to leading to your goalFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

This is the golden ratio. Today, Alex (@AlexHormozi) talks about how the most successful framework involves only three important lines that will dramatically bring in more value and money to your company and the different combinations of these lines.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:30) - Almost every business follows these three lines: “how much you sell it for”, “how much value does the person get”, and “how much it costs you”(2:56) - Here are some everyday examples of the different combinations that exist based on the levels they have(6:49) - This is the golden ratio: find a way to provide something excessively valuable, that costs you almost nothing to make, and creates customer surplus. The more you follow this ratio, the more viral your business will become Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Time is money. Today, Alex (@AlexHormozi) talks about the mistake he’s been doing with his company for two years that made him lose millions of dollars, how he was able to spot the problem, and how potential is always far greater than the constraint.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - After passing two quarters, they still were not reaching the goal. No matter how many hires were added, the result remained the same&nbsp;(4:59) - They realized the problem: the tasks being given to their HR person were too time-consuming and because of this they were way behind. The system was flawed(6:54) - The deeper lesson of the story: Sometimes we think we are solving the problem just by looking at meeting the goal and taking immediate action. What you should be doing instead is to go back a few steps and take a closer look at your system. Is it really maximized to its fullest potential?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Set yourself up for WEALTH! Today, Alex (@AlexHormozi) talks about the advice he got from his mentor on how to set up his entrepreneurship journey towards the path of success and wealth with insightful tips! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:12) - Analyze your decisions properly with these two things you can do with your money: either buy or lend and get interest. Here are three ways to decrease risk lending: Stack of capital, Transparency, and Liquidity(3:00) - Take note of these four pieces of investment - Equity Growth, What is the yield?, Tax advantage, and preservation of capital(5:17) - Lay out the foundation into buckets: Looking at indexes, multifamily real estate, cash/spec. These are a “preservation of wealth strategy”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Wealthy people own the right things. Today, Alex (@AlexHormozi) talks about his experience and what he learned in regard to turning an active business into a passive income. Listen in as we learn the mental framework that is needed in order to take two steps forward in the field of business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:04) - You can make anything passive and you can make anything active but what is the better decision?(2:22) - A walkthrough on how to do it and when to do it(3:53) - This is the mental framework that took me a while to discover(8:11) - Here is the big picture to turning your active business into a passive income Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The beliefs that we truly believe are the ones we don't see. Today, Alex (@AlexHormozi) talks about why he doesn't go home for the holidays and the mindset that he has developed that has set him apart from his past. Listen in to find out what you need to do in order to elevate!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:59) - One of the reasons why I don't go home for the holidays is a lot of people haven't grown since I've left(4:48) - The higher up we go in business the more intolerant we become of people to speak over you with an older version of you(7:17) - The identity is so fluid, we can change in an instant which is why you have to identify the negative things you speak over yourself(11:22) - How can we trick ourselves into believing what we need to believe in order to grow faster?(17:06) - I want to be wiser and here is whyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Get them to care by showing you actually care. Today, Alex (@AlexHormozi) shares with us his story of how he solved the churn in the gym industry, and the process he did to achieve this goal! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Alex shares his backstory on where he was at when he was doing Gym Launch and the many struggles he faced during that time(4:14) - Gathering a group of gym owners to have a discussion on what they do to provide customer surplus, stating the similarities and differences, and getting to the bottom of what needed to be focused on(8:06) - These were the five factors each person in the group discussion was doing in their own businesses: accountability, feedback, community events, personalization, and consistency.(11:33) - If you want to solve a problem in your respective industry, consult with experts, check if anyone has solved the issue, consolidate all your findings, and find out what is being done to solve these problemsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It's all about longevity if you want to play the game. Today, Alex (@AlexHormozi) talks about what he eats, and how the principles he applies to his diet can be applied to the entrepreneurial space!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (3:01) - Understanding the basic concepts of how your body worlds can help improve your diet: your body type and the body type you wish to become, levels of fat and muscle that need focus, etc.(6:17) - Some diets might not be for everyone and here’s why: you think you removed something bad in your diet but you ended up replacing it with something worse(7:13) - This is what you essentially need to know in order to work - how much calories are needed to eat, protein, volume, and what your body needs to reach your goal&nbsp;(13:14) - The secret to having the body you want for the rest of your life without cutting out what you like: The cornerstone is your proteins, control overeating, the different food combinations that work, and adjust depending on your goalFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s now or never… Not “later”. Today, Alex (@AlexHormozi) talks about how to change your team’s mindset to acting quickly on bottlenecks, and having a more sense of urgency and efficiency in order to improve your company’s system! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:30) - The gap between thoughts becoming a reality should be shorter. The more powerful we become, this is what creates success. You can improve your business here: It’s not how old the car is but how many miles it took.(3:13) - Tune your team with this mindset: stop getting things done by the “end of the week” - the end of the day is better. You set the tone with how the company works, the people working, etc.(7:44) - Speed is not time. It’s the actual hours it can take, prioritization, getting things done ASAP, etc. We sometimes delay tasks on purpose, but this small change can improve the growth of your business Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

All for one and one for all! Today, Alex (@AlexHormozi) talks about interesting ways to manage higher talent get good performance, and give your team purpose to feel like they’re also contributing to the overall growth of the business! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:06) - In order to drive higher performance, here are two things you need to consider: need better people and get them to work efficiently – psychological levels and compensation&nbsp;(3:50) - There are different ways to manage talent: the skills they have as they go higher and the level of compensation in every position(5:36) - You get to set the goal every month for employees (autonomy). If everybody sets their personal goal aligned with the business, then a good sense of social pressure will push them to set higher goalsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Shame only exists in darkness. Today, Alex (@AlexHormozi) talks about how this mental framework he practices helps him overcome various obstacles, struggles, and inner fears in order to be the best version of himself!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (3:45) - The way to stop being addicted to something is to stop thinking about it. It implies how you see yourself. For example: if you overthink, you give anxiety more power. You need to own the power you have for yourself.(6:09) - When you say “f happiness”, you are eliminating the meaning behind it, making the thought meaningless to you. Nothing can give you shame if you shed light on it. Shame loses its power(9:06) - If you place yourself in this repetitive cycle, you’re putting too much thought into the problem. The only way to conquer it is to make it meaningless, make it not matter to you.&nbsp;(11:51) - Shame comes from the perceived thoughts by outside forces or how we think about ourselves. Inside our minds that we attack ourselves. One way to combat this is to face these thoughts and say “and?” - make it feel powerless Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The more mastery, the merrier! Today, Alex (@AlexHormozi) talks about the 4 scarcest highest skills that billionaires practice, and how they can help you with many aspects of your life and bring wealth to your business!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:49) - The 1st skill is the ability to raise and multiply money. Getting money from others and growing it. The 2nd skill is the ability to capture and multiply attention(3:53)- The 3rd skill is the ability to return time to other people with no cost to yourself. Making systems more efficient for your business(5:50) - The 4th skill is the ability to influence the behavior of others at a mass scale with no cost to your ability to change minds(7:47) - All the 4 skills are corollary to the 4 types of leverage that exist: 1st is the labor and actions of others towards your goal, 2nd is leverage capital, 3rd is being able to give people time back, and 4th is media (via the multiplication of attention)(9:34) - Each of these skills compound in the long term with their exponential growth all together Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Mistakes love rushed decisions.&nbsp;Today, Alex (@AlexHormozi) talks about his decision-making framework process, how rational decisions are incredibly convenient, and how each decision we make affects almost every aspect of our lives. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - We are always one decision away from changing our lives forever. Alex shares a story about the difficulties he was experiencing with making huge decisions(3:18) - One of the key pieces on how we decide would depend on the hormones or happening within us. Emotions play a factor in making decisions. Identify your emotions right now and assess them carefully(6:16) - Here’s how to be more rational with your decisions: get a good rest, be well-fed, and get some space away from the day-to-day activities in order to take a step back&nbsp;(8:51) - Once you create this environment, you want to make the decision from a place of needing nothing. Think you already have enough with youFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The hard work itself is the goal. Today, Alex (@AlexHormozi) talks about the journey he went through when he wasn’t doing anything for almost a year and what got him out of that rut in his life.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:33) - We wither without adequate challenge. When Alex removed the challenges in his life, he felt stagnant. Assess yourself on the question&nbsp; “Why do I work?”&nbsp;(4:20) - Hard work is worth doing. We do not have values until they are tested, removing the thought of the outcome is the best thing, let’s focus that you are in the present(7:07) - Seeking the opportunity to work hard. Make work the goal and this makes the process flow more steady(9:30) - Give praise to ourselves based on our hard work and the work itself - it takes the power back in the world(13:41) - If you are only motivated negatively, that is not “work”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Let’s get down to business! Today, Alex (@AlexHormozi) talks about 4 ways to sell your company, how to negotiate deals, a financial vs. strategic buyer, and more! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:41) - How buying businesses work with Alex’s standards and criteria(4:44) -&nbsp; The 4 factors to take into consideration: Component of cash, What percentage we can sell our finance, bonuses of the company in the future, and understanding "roll-over equity" and the time we were offered(7:48) - The pros and cons of each of these 4 factorsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

What drives you to be better? Today, Alex (@AlexHormozi) talks about the one trait that sets successful people apart from others and comparing yourself to a tiger, and how your motivation might not be coming from the right place.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:48) - The backstory of one business owner only giving his attention at his convenience. Sometimes when people reach their goal, they become complacent and lose that hunger to continue improving.(7:35) - How hungry are you? How much effort and passion are you willing to put in order to achieve success?(10:43) - If you know what to do, why aren't you doing it? Assess what is holding you back from continuing to improve and palace your attention there. How bad do you want it?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Buy, buy, buy! Today, Alex (@AlexHormozi) talks about one of the most insightful takeaways he had when he sold his business and the criteria they look at now when buying companies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - The key to creating a fortune through business is to sell something people will never stop buying(3:53) - Optimize around this question: “What is the one thing I can create that people will never stop buying?” &amp; “How do I structure it in a way that I give them the best value and want them to come back all the time?”(4:25) - A customer surplus is when you are getting far more than what you pay for. This is when you create a higher value than the price offered, leaving people wanting to buy more and more(8:04) - The 3-step process companies should go through when creating a billion-dollar unicorn company: Getting enough promotion out, optimizing the product, delivering more value to your customersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Make most of your time (and your money). Today, Alex (@AlexHormozi) talks about the mistake he’s been doing with his company for two years that made him lose millions of dollars, how he was able to spot the problem, and how taking a step back to find the problem will help you see if your system is maximized to its fullest potential.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:36) - After passing two quarters, the company was still not reaching the goal. No matter how many hires were added, the result remained the same&nbsp;(3:41) - They realized the problem: the tasks being given to their HR were too time-consuming and because of this they were way behind. The system was flawed, there was a miscommunication in solving the wrong problem&nbsp;(6:18) - Try using a “Quad Marketing Calendar” in order to set up an acquisition process to get new talents. This will definitely help the business reach its goals more efficiently Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Stacks on stacks on stacks! Today, Alex (@AlexHormozi) talks about a simple strategy that can help almost any business double their sales earnings into millions! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:44) - Client fund acquisition framework: from 0 to 2 million dollars per month and how Alex was able to use this framework on all his portfolio companies.&nbsp;(2:57) - Client-financed acquisition framework: get your customers to pay for all your marketing and acquisition costs. Alex tells us more about the equation(6:59) - If you do the game this way, you’ll have unlimited power to acquire customers, grow companies without capital constraint, and making sales will never be the thing holding your company back Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

You need math people! Today, Alex (@AlexHormozi) talks about the two most valuable equations you need, why you need math when doing business, having high-quality data,&nbsp; and how these will help you make important decisions for the business! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:26) - Alex shows us the factors to be considered in this fundamental equation: number of new sales, lifetime gross profit per customer, and hypothetical max revenue(3:04) - Alex explains the “Lifetime Gross Profit Per Customer” equation and what this implies when it comes to profit margin per sale and the equilibrium between the number of people buying and those who are not(13:03) - How can we figure out to make money by getting this customer? Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Set yourself up for success with this ratio! Today, Alex (@AlexHormozi) talks about how the most successful framework involves only three important lines that will dramatically bring in more value and money to your company and the different combinations of these lines.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:53) - Almost every business follows these three lines: “how much you sell it for”, “how much value does the person get”, and “how much it costs you”(3:19) - Here are some everyday examples of the different combinations that exist based on the levels they have(6:28) - This is the golden ratio: find a way to provide something excessively valuable, that costs you almost nothing to make, and creates customer surplus. The more you follow this ratio, the more viral your business will become Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Serving with a smile! Today, Alex (@AlexHormozi) talks about 4 ways to package your service-based business and labor into a profitable one! Don’t miss out on his simple but very insightful tips! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:51) - The 1st and 2nd types of service-based businesses are “privately held chains” (owned end-to-end) and “franchising” (single model)(3:32) - The 3rd and 4th types of service-based systems are “licensing” (involving Intellectual Property) and “software” (providing a service that can be done digitally)(5:41) - Keep in mind, however, the advantages and disadvantages of these 4 types of service-based businesses&nbsp;(13:06) - If you’re thinking about scaling your service-based business, think about which of these buckets best suit you and which strategy makes the most senseFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Small tweaks + big changes = lots of impact! Today, Alex (@AlexHormozi) talks about the 2 moments where he had to make a big decision in which one gain a lot of profit while the other…did not. It’s all about selling with conviction!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:19) - During this time, Alex had sent out a mass letter to customers regarding an increase in prices for the subscription along with a discount(5:07) - Alex offered two weeks for free of this new service, but after the trial, the cost will be the new price. After a month, ⅔&nbsp; of his customers stayed(7:05) - In most cases, providing more value while charging a higher price in order to provide the higher value to the customer will make you more money. Reversely, lower value means no money&nbsp;&nbsp;(7:47) - What should I do with my prices?&nbsp; Here are the 6 ways your LTV can increase: increase the price, decrease cost resell, upsells, cross-sells, downsells Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Trust is the most valuable thing. Today, Alex (@AlexHormozi) talks about what hard money lending is, how this worked for him, and how investing almost $3000 per day gave him a lot of profit.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:40) - Here are some risk factors: “What if I don't get my money back from lending” &amp; “How can I make sure to get the money back?”(6:21) - Alex shares a story of a mishap that happened with funds between one of his clients(7:35) - The more deals you do with someone, TRUST needs to become stronger. Trust is the most valuable name, which not everyone knowsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Fools don’t use tools! Today, Alex (@AlexHormozi) shows us the variables and equations you need to analyze your business and how he got the two hardest numbers not everyone is able to have.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - Alex shows us how this important equation works and the 5 variables included: number of sales per month, current revenue, price, lifetime value, and gross profit&nbsp;(9:54) - If you’re a business owner and don't know what your hypothetical max is, with your current model and numbers...you are gonna fool yourself and not see the weak points of your businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Believing is achieving! Today, Alex (@AlexHormozi) talks about why the script you’re using in your sales pitch might not be working, tips to improve your communication skills, and making others believe and trust you with your words. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - Analyze your tone and cadence. You might be saying the right things, but you’re delivering the message the wrong way(3:33) - Repetition is helpful. Keep practicing how you deliver your sales pitch. A great salesman never gets cold, they’re always on a hot streak&nbsp;(5:39) - Here are 2 ways to improve: become a master salesman through practice OR believe what you sell. Know your intentions. Conviction mattersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Advanced people never don't do the basics. Today, Alex (@AlexHormozi) talks about how two life experiences changed his view on business. Listen in to find out what they are and the mindset that you need for your businessWelcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Alex's first &amp; second stories created a massive shift in how he views business(6:30) - When Alex thinks about this from a cultural standpoint this is what shifted for himFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Knowing what you lack is the first step. Today, Alex (@AlexHormozi) talks about how to analyze what might be missing in the way you think, or believe in the system of running your business, and help you get unstuck with your business with simple tips!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:16) - We might end up having a belief that’s incorrect, a skill deficiency, or a character trait that we’re lacking. If you want to succeed, you need all three(5:22) - There are 2 other traits to look out for: Do you believe the product is helping? Do you think it’s helping others? We need to change our mindset from “self-centered” to “other-centered”&nbsp;(7:13) - Ask yourself “Is there an actual cap on my market?” It might even be you who has capped your skills, beliefs, or traits Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Sometimes, ignorance can be bliss. Today, Alex (@AlexHormozi) talks about why you shouldn’t listen to the advice of your parents or relatives. It might sound a bit controversial, but it’s not what you think...Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Sometimes, people who are close to us become our greatest critics. When you fail, it makes it easier for them to say "I told you so"(2:08) - The only way to not guarantee your success is not taking the risk, to begin with. They don't have an accurate understanding of risk. The biggest risk is not doing anything at all! (4:49) - Most people will oppose you most of the time because it is safer to do soFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Consistency will always beat intensity. Today, Alex (@AlexHormozi) talks about conditioning your body at the gym has similarities to growing your business and how the total volume of work outperforms the total effort. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - If you’re good at doing business and want to get jacked, you’ll be surprised that both of these aspects of your life have so many similarities(2:51) - The weakest link in your business will be the constraint of the business. Just like the body, everything must have a balance. You can’t have one area that is the strongest&nbsp;(7:09) - In order for the skill to improve, mentorship and consistent practice are needed. Lots of people want to get things done fast, but you need to experience it to actually learn(12:25) - There are many different working styles… Try to figure out what your motivator is!&nbsp;(14:35) - Those who have the passion for what they do will succeed, no matter how boring the repetition can get. A tip: If you want to advance to a certain level, find an expert to help or mentor youFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Pass it on. Today, Alex (@AlexHormozi) talks about the reason behind his courses and why he believes in making these learning materials free for all.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:07) - One of Alex’s purposes in life is to recreate the middle-class American through education, especially with all the wisdom and knowledge he’s gained over the years(3:08) - Why is he doing this? His business has been tried and tested and he genuinely doesn’t want anyone to suffer as he did in the pastFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Take a few steps back, and you won't regret it! Today, Alex (@AlexHormozi) talks about his experience of starting another business was a mistake, the lessons he wishes to impart, and why doing the boring work is just as important as making money.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - Alex talked with his neighbor who wanted to create the same business again after selling his first one - he already had the existing skills and knowledge rather than starting all over again with a different kind of business&nbsp;(3:25) - A good strategy is knowing what to say or “no” to. If you try there for everyone, you won’t succeed. You’re stopping yourself from developing your existing skills(5:00) - You can’t be the CEO of two businesses just like how you can’t serve two masters. You’re most likely not focusing to improve on the weak points of your business(7:50) - Learning from your experiences in your 1st year doesn’t make you better. Learning from over 10 years of experience is more fruitfulFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The worst thing you can do is deceive yourself. Today, Alex (@AlexHormozi) talks about the 7 most common ways people measure value when looking at a business, which ones are his favorites, and which ones are completely ridiculous!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:01) - The 1st &amp; 2nd common ways are Contract Value (what you’re offering) and Revenue Over Lifetime (total sales collected)&nbsp;(3:26) - The 3rd &amp; 4th common ways are Business Valuation (how much is your business worth in the marketplace) and Actual Yearly Revenue (how much cash is being collected yearly)(5:17) - The 5th &amp; 6th common ways are Yearly Profit (how much excess or profit even by end of the year) and Owner Earning (net free cash flow)(7:23) - The 7th common way is Net Worth (how much is your value as an owner). There are also some pros and cons to each of the ways value is exaggerated&nbsp;(17:56) - The way that Alex looks at the most is net worth. Why? It’s what’s left after everything is doneFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

What happens to our money when we’re gone? Today, Alex (@AlexHormozi) talks about the long-term plans he and Leila have set up in the event they pass away and why they’re giving to charity instead of simply passing the wealth to their next generation. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:29) - Alex and Leila already have signed wills donating everything they have to charity. Why? They don’t believe in passing it to their potential children, it’s money not earned on their own(4:43) - You can still give away things while you’re alive. Other than money, you can also impart your experiences, stories, etc. that can bring value to others(7:08) - Entrepreneurship is like a casino. It’s just a game. Money can only solve money problems(10:37) - When you give descendants lots of your wealth, you are depriving them of the skill to earn their own money Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

I learn in teaching. Today, Alex (@AlexHormozi) talks about why he opts not to sell courses but instead to share his wisdom and knowledge with everyone through his experiences, insights, and more! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:26) - Why doesn’t Alex sell courses? He believes that the current education system is flawed. It doesn’t give anyone true value(2:45) - He wants to give something that is more valuable than money, which are the skills to acquire that money(5:01) - This is the plan: releasing book offers, free guides on his website, this podcast, etc. Imparting valuable lessons that are accessible to everyone is his coreFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Wealthy people own the right things. Today, Alex (@AlexHormozi) talks about his experience and what he learned in regard to turning an active business into a passive income. Listen in as we learn the mental framework that is needed in order to take two steps forward in the field of business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:58) - You can make anything passive and you can make anything active but what is the better decision?(2:25) - A walkthrough on how to do it and when to do it(3:16) - This is the mental framework that took Alex a while to discover(7:05) - Here is the big picture to turning your active business into a passive income&nbsp;Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Match the market, not beat it… then you become rich. Today, Alex (@AlexHormozi) talks about why we shouldn’t keep starting from scratch in business, why growth doesn’t always mean “new”, and how creating constraints can make it even more interesting.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:41) - So many entrepreneurs desire novelty. The problem is we think growth means creating something “new”. We need to redefine that concept(4:58) - Ways that Alex creates challenges for himself within the business without destroying the business: creating new systems &amp; understanding constraints(7:02) - One of the constraints you’ll encounter revolves around time. Adding constraints can make the flow of business far more interesting(9:46) - Sacrifice time to get time back. Stay ahead of the game(12:22) - Learn how to sacrifice first NOW in order to learn how to not sacrifice LATERFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Change the way you think! Today, Alex (@AlexHormozi) talks about the different thinking frameworks that billionaires do that can help you and your business grow! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:04) - “A problem to be solved, a dichotomy to be managed” - find the middle ground between handling and managing. Check if the problems you’re trying to solve are even problems, to begin with!(6:21) - “Concept of continuum vs. binary” - asking yourself the question “to what extent did I do this?”(9:30) - Most people make this mistake: using a psychological binary to make a judgment. This means your questions are only limited to a yes or no answer rather than “to what extent?”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Who do you see yourself with for the long run? Today, Alex (@AlexHormozi) talks about marriage and how it was one of the most important decisions in his life, his backstory with Leila, and what kind of person you need in your life.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:02) - Alex shares the story of when he met Leila, and how they both realized they worked well together. He also shares the day they decided to get married(8:41) - There are 2 roles your life partner can play: either they are a cheerleader or your fallback(11:15) - “A problem to be solved, a dichotomy to be managed.” Relationships can be like this at times, you just need to find the middle ground(15:48) - Honesty and trust are key factors to maintaining that unbreakable bond with your life partner. Alex shares more about how he and Leila are currently doing Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

We need to be reminded more than we need to be taught. Today, Alex (@AlexHormozi) talks about the 2 root causes of why there might be some constraints in your business’ growth and how the theory of constraint can play a big role in its improvement.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:49) - Enter an established marketplace that is incredibly saturated&nbsp;(3:48) - Ask yourself “Has the business plateaued?” Has your business saturated the market already?(5:38) - Instead of creating multiple products, why don’t you focus on one product that can solve a major problem in your chosen marketplace?(7:09) - Improve the business first instead of creating something new. Prioritize what the problem is and how to solve it.(8:49) - Rephrase the way you think when you’re faced with a problem and start it with “How do I…”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The right people stay for a lifetime. Today, Alex (@AlexHormozi) talks about selecting the right people you need as you progress in your business, the 2 traits you should be looking at, and how to test these potential people! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:18) - It can get difficult to figure out who you trust as you progress in your business and even in your life. When looking for the right people, look for these 2 traits: integrity &amp; efficacy(3:33) - Test for integrity in a person by interviewing as many potential people as possible. This gives you a wide perspective, more opinions, etc. Try to align your incentives(7:30) - Test for skillset by reading 2-3 books on the topic to bring you a level of knowledge when you’re interviewing these people. The more responses you get from interviews, the more insights you have(10:02) - You need to look at these potential people through these two lenses to make a good and informed decision on who you will work withFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

A change in perspective ain’t too bad. Today, Alex (@AlexHormozi) talks about the important questions to reflect on when you’re thinking about your business, providing value over time, and other practices the wealthy do! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Sometimes, you need to check if the product you’re offering is excellent enough for people to talk about(3:11) - The 3 important questions you should be asking yourself about your product or service revolve around these key ideas: Value, Profit, and Customer Experience(6:29) - Big entrepreneurs only talk about the product while small entrepreneurs only talk about promotion. Alex touches on the “6 ways of getting customers” Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s better to listen to yourself. Today, Alex (@AlexHormozi) talks about why you shouldn’t listen to the advice of your parents or relatives, and how it’s easy to get caught up with not taking risks.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Sometimes, people who are close to us become our greatest critics. When you fail, it makes it easier for them to say "I told you so"(2:11) - The only way to not guarantee your success is not taking the risk, to begin with. They don't have an accurate understanding of risk. The biggest risk is not doing anything at all!&nbsp;(4:32) - Most people will oppose you most of the time because it is safer to do soFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

New doesn’t always mean the best. Today, Alex (@AlexHormozi) talks about we need to start being comfortable with boredom, how to sacrifice our time to get time back, and more! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:28) - The problem is we think growth means creating something “new”. We need to redefine that concept, develop traits to have continuous improvement, and be comfy with boredom&nbsp;(4:44) - Ways that Alex creates challenges for himself within the business without destroying the business: creating new systems &amp; understanding constraints(6:38) - Adding constraints can make the flow of business far more interesting so that you don't get bored with what you’re doing(10:02) - Sacrifice time to get time back. Stay ahead of the game. Alex shares his story of how he balanced studying, being in his frat, and his personal life&nbsp;(12:00) - Achieve something before you can give it up. We have to achieve mastery before we can give it away Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Value over price. Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:33) - People don’t want a recurring membership or service, they want an outcome. Sell the continuity(2:55) - People will always notice the cash flow more than the price. Give people more than what they’re buying for less(4:25)&nbsp; - Onboarding costs (aka providing more attention to customers). The more you raise the quality of your prospects, the more you raise the quality of your product&nbsp;(5:37) - The goal is to create the upfront program that creates more customersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Advice that’s worth billions! Today, Alex (@AlexHormozi) talks about the conversation he had with a billionaire on how to make a billion dollars in revenue and all the lessons and tips he took away. You might not even believe one of the pieces of advice that were shared! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:11) - How to find these kinds of people/mentors to get insightful advice from(3:51) - The 1st is to understand what level of talents exist and 2nd is layering on the incentive packages appropriately for these talents(7:43) - How superstars are identified, managing expectations, and profits being unnatural(12:06) - Advanced people are advanced because they never don’t do the basics&nbsp;(14:08) - The pieces of advice on investing from the conversation with a billionaireFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Once you committed, stick with it. Today, Alex (@AlexHormozi) talks about the process he went through to create the letter on raising prices on customers, the right and wrong ways to increase prices, and the importance of communicating your plans properly. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:22) - 1st way to do it is through a price increase letter. Let customers know the changes, and why you’re writing the letter(5:40) - It’s also important to communicate the price in a way that’s attractive(8:27) - Let your customers the future of what’s going to happen, the benefits, etc. Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

A formula for success! But.. what is TAM anyway? Today, Alex (@AlexHormozi) talks about the 3 ways to increase your TAM, and when it might be the right time for you to increase the size of your opportunity, quality, delivery, etc. in regards to your prospects and business.&nbsp;Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) -The first way is to go upmarket(2:51) -&nbsp; The second way is to go adjacent by either changing nature of the business or helping companies similar to yours(5:01) - The third way is to go downmarket&nbsp;(7:48) -&nbsp; One of the ways that you can make your opportunity appeal to more people is by transitioning from an improvement offer, which is where you help people do better.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Everyone gets the share of the pie! Today, Alex (@AlexHormozi) talks about how he is able to give away equity in his companies through a basic framework, and how he lives through one of his rules in life regarding making money for not just himself, but for everyone involved.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:01) - ​​One of the vehicles that exist to incentivize employees is called Phantom Equity and Alex breaks down its variables&nbsp;(4:00) - Purpose of Phantom Equity: the employees can also participate in it and build their own wealth alongside the owner(6:13) - Possible downsides of this framework. What if the employee leaves?(7:25) - Purpose of Phantom Equity: to incentivize people to stay and continue to grow the business Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Be like the wealthy! Today, Alex (@AlexHormozi) talks about the tax strategies that the ultra-wealthy do to maintain their wealth, and get you to change your perspective so you can not only make big changes in your life but also become one of them in the future! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:37) - The first way to follow the ultra-wealthy is planning where you live (i.e. tax state or country you live in)&nbsp;(4:08) - The second way is to change the way you think about buying/changing your buying habits(9:40) - Your worth is going to come from growth. And none of that has to be taxed.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Believe every word you say. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:19) - The skill of selling comes with the power of conviction and understanding the prospect(2:49) - The 1st equation is the skill of sales times the extent to which you believe&nbsp;(5:02) - The 2nd equation revolves around the work ethic(8:12) - If you don’t believe in what you’re selling wholeheartedly, it will be difficult to convince others or make salesFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Do you know your true value? Today, Alex (@AlexHormozi) talks about the criteria people tend to use when evaluating the worth of an entrepreneur and which of these are the most practical to use.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:19) - The 1st way is Contract Value (what you’re offering)(2:59) - The 2nd &amp; 3rd ways are Revenue Over Lifetime (total sales collected) and Business Valuation (how much is your business worth in the marketplace)(7:46) - The 4th &amp; 5th ways are Actual Yearly Revenue (how much cash is being collected yearly) and Yearly Profit (how much excess or profit even by end of the year)(10:42) - The 6th &amp; 7th ways are Owner Earning (net free cash flow) andNet Worth (how much is your value as an owner)&nbsp;(14:09) - Alex gives his rankings on these common ways between which are the best and worstFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Entrepreneurship was never easy. Today, Alex (@AlexHormozi) talks about the roller coaster moments in his life, one of the hardest decisions he had to make, and gives advice on evaluating who you are and where you’re at. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:15)&nbsp; - Alex shares his story on the job he was in, his dissatisfaction with his life at that moment, and making the decision to quit&nbsp;(4:50) - If you need the motivation to stay as an entrepreneur, then the field is not for you. It’s a lonely path(5:48) - Understanding the long and short-term pay-offs as you go through the entrepreneur’s journey&nbsp;(10:18) - Entrepreneurship is also the ultimate value investment in yourself. Expect a lot of things to not go your way&nbsp;(12:21) - You won’t know what you’re doing at first, but constant improvement is a must to succeed in this industryFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Don’t think rich, think wealthy! Today, Alex (@AlexHormozi) talks about the tax strategies that the ultra-wealthy do to maintain their wealth, and get you to change your perspective so you can not only make big changes in your life but also become one of them in the future! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:36) - The first strategy is planning where you live (i.e. tax state or country you live in)&nbsp;(5:33) - The second strategy involves looking at your overall net worth and how to increase it(8:56) - Another strategy the ultra-wealthy realized revolves around assets and taking loans against those assets(10:30) - the ultra-wealthy play the game by not doing “hacks”, it’s about understanding that they’re not even playing the gameFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s all about the timing. Today, Alex (@AlexHormozi) talks about the thought process of investing and some frameworks he used to help you know and decide when it’s the right time to invest. Alright, let’s get started…Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:02) - Think through the lens of opportunity costs(4:51) - You should have six months to two years worth of normal living saved up. (Also, you can always take a loan against assets)(5:37) - You should be investing a lot of your time and energy in growing your income(8:25) - Continue to invest in gaining skills so that you can be more valuable to the company. Find ways to generate more money for the businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s all about CONVICTION. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:33) - The skill of selling comes with the power of conviction and understanding the prospect(3:08) - The 1st equation is the skill of sales times the extent to which you believe&nbsp;(5:32) - The 2nd equation revolves around the work ethic(8:40) - If you don’t believe in what you’re selling wholeheartedly, it will be difficult to convince others or make salesFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s a deal! Today, Alex (@AlexHormozi) talks about the story on how he was able to make the right deals, how making the right deals will make you money, and the 4 lenses you should be looking at to guide you.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:16) - Alex shares his story about the email that was in front of him that led to his framework on making the right deals(2:04) - Here are the 4 lenses you should think about when making these investments: Yield, Capital Preservation, Tax Advantage, and Equity Growth(4:51) - Alex shares another perspective and how he succeeded with a deal that involved high prices&nbsp;(7:59) - The more deals you do, the more people know that you have the money to make more deals. This will make more people reach out to you Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

What does the perfect partner look like? Today, Alex (@AlexHormozi) is joined by guests to talk about the pros and cons of bringing in business partners and the important factors to consider! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:59) - Bringing on a business partner: defining the roles and responsibilities, structuring the shares, etc.&nbsp;(4:12) - The cons to not properly structuring the partnership you create&nbsp;(6:27) - What happens when the business partner wants to go separate ways?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Does money = happiness? Today, Alex (@AlexHormozi) is joined by guests to talk a little bit about the philosophical side of happiness and money, decision-making processes, and defining values. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - Money and happiness: have you always just been predisposed to wanting less? Or is that like a skill that you learned?(2:53) - Redefining the term “happiness” and how you choose to experience circumstances. What is your “why”?(6:15) - Aligning with your identity and shifting your decision-making process(7:21) - How do you define your values and live by them?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Simplicity is what scales. Today, Alex (@AlexHormozi) talks about some frameworks that have helped him become a better salesman, close high-ticket deals, and overcome the fears that most entrepreneurs face, “What if I never make it?”Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:10) - Repetition can play a major role in improving your skills and experience in sales(6:33) - Alex shares a bit about his beginnings with fitness and his entrepreneurship journey(11:55) - Let’s dive into some of the frameworks that have helped Alex drive sales and even scale high-ticket deals: the closure and conviction frameworkFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The machine that builds the machine! Today, Alex (@AlexHormozi) talks about frameworks for becoming successful with how you think about yourself and your business. Become the solution that's going to debottleneck any problems you face! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:35) - There are three aspects to look at for the business’ growth: yourself and your employees, departments, and the company itself(3:36) - Understanding the differences between “what to do’s”, “how to do’s”, and “who will do it?” in your business system(7:32) - Building the machine that builds the machine for you, so that the system can work without you being there besides providing the vision and strategic insight for making decisionsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Be in this for the long haul. Today, Alex (@AlexHormozi) talks about how longevity is a key factor to creating success, the state in which you can manage your thoughts, and some insightful strategies for you to continue playing the game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:34) - When you’re hit with a bad situation, imagine it multiplied by a thousand. Decenticize the way you feel about it(4:16) - Prepare your mental state by expecting the worst scenario possible(6:26) - Soak in the idea and imagine yourself in the worst scenario, place yourself in a different perspective(8:37) - At the end of the day, a lot of the things we do lose their meaning, there’s no inherent meaning to begin withFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

I’m not good at this YET, and that’s okay. Today, Alex (@AlexHormozi) talks about the different disciplines we encounter in our lives and helps us assess which ones we are skilled at and the ones we are lacking in order to further improve ourselves.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:04) -&nbsp; The first three basic education/disciplines we know: Foundational, Physical, and Professional(4:45) - As we go through life, we encounter more types of disciplines: Emotional, Relational, and Financial(10:08) - The most important discipline that practically tie up everything else is Philosophical Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Is it worth the money? Today, Alex (@AlexHormozi) shares his thoughts about Day Trading, long-term vs. short-term investing, and why it’s better to just find a different hobby instead. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:28) - Alex shares the mistake he made that cost him $200k and explains some of the math behind it(4:39) - The capital gains treatment gets thrown out the window and it becomes regular income and so you’re taxed differently(8:04)&nbsp; - “I have to pay taxes on regular income because I sold it within a year”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Wealth is not a number, it’s a ratio. Today, Alex (@AlexHormozi) talks about a conversation he had with one of his salespeople on how they can increase their wealth by knowing the difference between volatility and risk as well as some practical plans of action that are way more fulfilling than the what people think ultra-wealthy is all about.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:28) - Alex shares a conversation with one of his salespeople about his direction in life(2:28) - The classic poor person will not know the difference between volatility and risk&nbsp;(6:05)&nbsp; - Want freedom and peace of mind? Have a strong income-to-expense ratio, pay your debts, etc.&nbsp;(11:49)&nbsp; - Understand that there are a ton of risks in being an entrepreneur(16:33) - Alex shares the action plan he made for the person so that he could create the wealth that he wantedFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Do you use any of these 6 hacks? Today, Alex (@AlexHormozi) talks about his “Service Delivery Cube” Framework, how this creative process helps him think about how he explains products, and generally, how can entrepreneurs provide more value.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:55) - The 1st is “the ratio” (how many are you serving?), and the 2nd is “to what extent” (how involved is my client?)(3:44) - The 3rd is “support level” (where will your customers be provided support?), and the 4th is “how is the info consumed?” (the channels, media, etc)(5:50) - The 5th is “speed and convenience” (What can give results the most efficient way?) and the 6th is “the one 10 next to the one 10th” (getting the value of your money)(7:52)&nbsp; - How can I find excess capacity in my business to generate more revenue and profit without taking on more expenses or liability?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Growth will pay the expenses. Today, Alex (@AlexHormozi) talks about the three evil “E’s” in entrepreneurship, how each evil affects you, and gives advice on what you can do to avoid them! Be careful, for they might just be in front of you without realizing it! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:27) - The 1st evil “E” of entrepreneurship is Expectations (setting unrealistic goals)(3:36) - The 2nd evil “E” is Emotions (which can create flaky decisions)(8:28) - The 3rd evil “E” is Expenses (spending unnecessarily or more than you should)(12:19) - The evilest of the E’s and what to do to avoid themFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

What value are you bringing to the table? Today, Alex (@AlexHormozi) talks about the 6 ways to increase Lifetime Value in your products, dives a bit into each way, and shares his personal favorite one at the end (which he thinks is the most powerful of all!)Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:17) - Definition of “Lifetime Value”, the 1st way is to increase the price &amp; 2nd way is to decrease the cost&nbsp;(3:55) - The 3rd is to increase purchase frequency &amp; 4th is to upsell(5:19) - The 5th is “cross-selling” &amp; the 6th is “down sales”&nbsp;(10:03) - The most powerful way to increase LTV between the 6 ways Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Replicate success before you iterate. Today, Alex (@AlexHormozi) talks about the ONE skill that is incredibly hard to learn, how you can train yourself to develop the skill, and the importance of learning it. (Hint: you already have it!)Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - “What point do I throw in the talent switch industries?” &amp; understanding the depth of value and the skills that are required to be successful (ex. doing sales, tonality, etc.)(5:14) - Conviction in sales: you have to plant the roots deep, and secure that level of certainty for your leads&nbsp;(6:58) - If you can't learn from other people's failures, then it means that you are literally going to have to make every single mistake yourself(8:32) - Alex shares how to master a skill in the best way (repetition is key) Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

A lack of control to complete control. Today, Alex (@AlexHormozi) talks about the hardships entrepreneurs face in the industry, the one component that is stopping them from moving forward, and how to properly manage this once you’ve encountered it. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - The reason entrepreneurship is so difficult is that it forces you to change who you are, your identity, etc.(3:15) - The issue is Control. It is always uncomfortable because the thing that you are now holding onto is the thing that you have to give up(6:39) - As you continue to buy back, I think the question that I like to ask myself is what am I, what am I trying to control?&nbsp;(7:48) - You relinquish control, but you still take full accountability and responsibility for the results(9:23) - Giving control to others: you're not gonna build something great without trusting other people.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

A cool trick to change your approach to sales questions to increase sales! Today, Alex (@AlexHormozi) talks about how you can effectively sell anything by structuring the way you ask questions to your clients. He also mentions the power of altering the question in such a way that your clients are saying “yes” by answering “no”. Sounds good? Let’s get into it…Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - And if you get enough agreements, it's going to be natural that they want to work with you. Now, the way that you structure these questions is to have them say “yes”&nbsp;(3:01) - All the people that Alex knows who teach sales are natural, born salesmen, which is interesting(4:14) - If you phrased your questions properly, you can get people to say yes by saying no, which is one of the most powerful sales tactics. People feel safer saying no. People feel like they retain their autonomy.(5:59) -it's simply using psychology in terms of how people like to respond to things. Know how to trigger their responses Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The way you view money, matters. Today, Alex (@AlexHormozi) talks about the money ladder graph he’s created, what it’s all about, what happens in each factor of the money ladder, and the importance of understanding this model in order to become wealthier.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:59) - The Money Ladder: the order in which people get paid. Looking at this model can greatly change the way you view the flow of money(4:08) - Let’s start with the flow of money through the banks: capital stack, preferred creditor, etc.(4:51) - Insurance companies: get paid far before they ever have to do anything. They get all the money upfront and then they get to appreciate the money over time and then pay you off of that.(7:57) - At the top of the ladder: God gets 10% off the top period for life &amp; the summary of the factors in the money ladderFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Every entrepreneur has one problem... a people problem. Attracting, hiring, and keeping the right team members can make or break your business. Today, Alex (@AlexHormozi) talks about the single problem that entrepreneurs are facing when it comes to company growth: the talent they hire. He also explains the various reasons why this is a problem for entrepreneurs and the steps to take to avoid it. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:13) - Knowing the difference between each person in your team, their strengths, weaknesses, etc.&nbsp;(4:35) - When an employee shows ownership or accountability in situations and provides a solution after&nbsp;(7:20) - A brand manager cares deeply about the customers and their experience. They always think, “How can I improve their experience?”(9:45) - If you want to find the best of the best for your team, you have to raise the bar. You are the one who sets the standard so that the kind of employees you want will be attracted to working with youFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Keep the cash flowing! Today, Alex (@AlexHormozi) talks about the number one mistake he says a lot of entrepreneurs make in terms of making more money. He also talks about the number one metric that he uses to track his businesses, and why you should follow this concept. if you're thinking about reinvesting in the business, make sure that the dollars that you're choosing to reinvest, you're getting the best return on capital you possibly can.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:53) - the number one metric Alex uses to track his businesses is called Net Free Cash Flow(3:48) - The reality is the chips are stacked against you. 99% of businesses don't get sold ever(4:52) - The mistake a lot of entrepreneurs make is that they don’t focus on Net Free Cash Flow: “How can this business pump out profit? While I still continue to grow it?”&nbsp;(6:17) - Net Free Cash Flow focuses the entire company on not just making a profit, but making a profit in access of what is required to continue to run and grow the business. Alex also shares two more important metrics: PE ratio &amp; return on capital&nbsp;(10:40) - We are all exposed to a factor we discount on a regular basis. It’s called “Operational Risk”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Money, Money, Money, must be funny! Today, Alex (@AlexHormozi) talks about something everyone wants to hear: how to make a million dollars. He breaks down the simple math equation you need to follow in order to achieve this goal, and the actions you should start doing to get ahead of the game. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) -&nbsp; The first thing you have to know is how many units of whatever it is you're selling to get to your goal. (setting realistic goals)(2:22) - Alex dives into the math behind making one million dollars &amp; understanding the lifetime value of the customer(4:08) - Other examples of Lifetime Value and how to actually achieve it(7:39) - If you follow the math, set realistic goals, and understand the LTV, you could sell a 100K deal per month to have a million-dollar businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s all in the numbers! Today, Alex (@AlexHormozi) talks about the importance of data analytics in your company, how the 3 wheels can be used to drive the messaging of your marketing campaigns, and even understand the consumer behavior of your customers! By thoroughly looking at the data and understanding what they mean, you can drive more compelling messages that will drive more sales for your company!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:47) -&nbsp; When it comes to marketing, one of the consistent sources of new material is understanding data(2:02)&nbsp; - There are different variables (3 wheels) you can look at when it comes to data, you can base so many campaigns around it(7:50) - When we're talking about increases, there are four ways you can show it: percent increase, absolute increase, revenue, and the increase following that(10:11) - You can use those same three wheels with any of the stats in your data. You could use it with profit, revenue, churn, etc.(12:16) - Alex gives us a template to follow when making a marketing campaign based on your dataFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

We need to be better people in order to attract better people. Today, Alex (@AlexHormozi) talks about the big chapters in the growth of a business, and how to get from $0 to a million dollars a year using a very simple framework involving your product line and the channels you use to distribute.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:15) - Getting from $0 to $ 1 million can be very simple: learn how to figure out how to sell one product on one channel(2:52) - The value ladder (cross-sells, upsells, etc.) and increasing your LTV(5:42) - Having hierarchy within your company &amp; entrepreneur vs. entrepreneur dilemma&nbsp;(9:30) - Finding entrepreneurs who love driving growth, driving change, taking initiatives, building out new things that are innovating(14:49) - Every entrepreneur's biggest problem is they can't find good people. It's the hardest problem in the worldFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Did you know…Rich people actually spend less? Today, Alex (@AlexHormozi) talks about the key traits that wealthy people possess, why it’s important to possess the necessary skills that will help you on your path to success, and how to grow your money as you’re hustling.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:18) - Surrounding yourself with wealthier people… since they actually spend less than you think(4:10) - Useful negotiation tactic: agree on the price 1st, then the terms 2nd.(7:19) - Making good deals can help you make more money. Also, growing your skills can make you wealthier(13:38) - You have to have the character traits of being successful before you will see the successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Actual over theoretical. Today, Alex (@AlexHormozi) talks about the importance of growing your experience in sales and marketing rather than just reading books and putting theories to the test. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - Alex felt like his life wasn’t any different after he read books (2:58) - How did you develop your scale of marketing? And then how did you develop your scale of sales?(4:45) - The problem is most people don't believe in their product and they don't care about their prospects(7:42) - If you just stick to reading books about learning, you’re procrastinating. Go out there and actually practice the skills! Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It takes money to grow a business. Today, Alex (@AlexHormozi) talks about his beginning with Gym Launch, the obstacles he went through, how his sudden shift in mentality got him out of an endless cycle of burden, and how this change in perception led him to the path of success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Gym Launch, the endless cycle of being stuck in a rough place, and the obstacle of refund rates(5:03)&nbsp; - Alex changed his perception with one line: “I just have to make money”(6:49) - The people who are really successful are always in that mindset of generating money(10:38) - Risks are unforeseeable, ask yourself “How can I actually make money from this thing rather than just building this thing?”(12:42) - Warren Buffet and his concept of “owner earnings” can change the way you look at money and businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Let’s shake on it! Today, Alex (@AlexHormozi) talks about the four reasons why he really likes affiliate relationships a lot, dives into each reason, and how they can further improve business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) -&nbsp; Product lines, upsells, downsells, and the differences&nbsp;(2:55) - Reason #1 - Lessening opportunity costs and avoiding early business mistakes(3:50) - Reason #2 - You can benefit a lot from the value by stacking a ton of offers or introducing your own core offer(6:26) - Reason #3 - It’s all profit, you can still earn revenue depending on your negotiation(7:27) - It’s incredibly flexible. If something changes suddenly, you can easily find other solutions that will still satisfy your clientsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Strike while the iron’s hot. Today, Alex (@AlexHormozi) talks about the time he attended a mastermind, presented his business numbers, and how everyone else in the room was so amazed at the fact that he wasn’t doing anything to 10x the money because of its massive potential. It’s time to step up and take on this fat pitch before it’s too late.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:05) - Alex tells the story of the time he was invited to an eight-figure mastermind &amp; how the other attendees were telling him to “step on the gas” with his business model(4:53) - The other attendees saw the great potential in Alex’s business model and advised that he should 10x the business overnight before it’s too late(7:12) - One of the biggest issues in internet culture is the belief that in order to become a billionaire you need multiple revenue streams(10:21) - When the fat pitch comes, you step up and you put everything you've got into it. Take full advantage when the opportunity presents itself to youFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Adding negatives can make a positive. Today, Alex (@AlexHormozi) talks about one of his strongest and most powerful tactics in persuasion that allows you to use integrity, to increase the trust in your prospects, and by owning all of your deficiencies with a single statement.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:46) -&nbsp; Alex tells us the game-changing tactic of the word “BUT” in persuading your clients during a sale &amp; how to do it&nbsp;(3:55) - The more negatives you can say in the beginning, the more believable your statement is right afterward. You become more truthful that way(6:25) - Because the damaging admissions, the reviews that are negative, give credence to the things that are positive(7:27) - If we're warning people that the extreme adverse effects of the result that we're promising in an extreme fashion, then it makes believability of whether or not they're going to achieve it seem assumedFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Do you have what it takes to own a “perfect” business? Today, Alex (@AlexHormozi) talks about what the perfect business looks like to him, the factors that contribute to this vision, and shares some characteristics we need in order to get ourselves on the road to this ultimate goal.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:53) - The three main factors to look for in a business: unique, expensive, and sticky air(6:30) - Markets are built on information, advantages, information, inefficiencies, meaning one person, the seller knows more than the buyer(10:13) - The three characteristics that we need to embody: risk-averse, long-term thinking, and unteachable character(15:26) - People who have unteachable character are not trying to get rich quickly. They're trying to build something of valueFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Don’t take more than you can handle. Today, Alex (@AlexHormozi) talks about the mistake he committed during the time he was running Gym Launch, how this mistake not only cost him the value he was bringing to clients but also cost him millions. He also shares advice to avoid this kind of mistake. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - One of the biggest issues is that gym owners don't have good tracking for their data. They’re unaware of churn, net profit, organization, etc.&nbsp;(3:34) - A major piece of advice? Don't bite off more than you can chew(5:09) - You have to keep the business stupidly simple in order for it to get as big as you want it&nbsp;(6:14) - Learn how to say no. Sometimes your emotions can sway your decision-makingFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

You don't need to make a million dollars a year to be in the top 1%.Today, Alex (@AlexHormozi) discusses wealth, the tactics you can do in order to retire by the age of 40, and the reason why most people cannot achieve this milestone in their lifetime.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - Many entrepreneurs’ greatest desire is to become part of the top 1% in the wealth bracket(2:33) - People outliving their means is a common mistake they fail to see in themselves.&nbsp;(5:02) - Alex talks about what it looks like to get into the top 1% by showing you the different layers of his “1% pyramid” model(11:03) - There are two things to consider in order to save thousands of dollars a month: income and time. Bonus: spending less money can also greatly help you(14:06) -&nbsp; Alex shows us his simple retirement calculator that you can use(14:52) - The percentage of your income that you spend is going to be the thing that dictates how quickly you “can make” money, not “how much” you makeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Always keep the quality in check. Today, Alex (@AlexHormozi) shares his experience during the time they had to fire many of their employees, what he and Leila were feeling during that time, the reason why they had to proceed with this move, and the lessons he learned from this.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Alex realized that during the growth of the supplements company, the same amount of work currently done by 4 people is being done by 25(3:13) - Lesson #1: the individual was not growing because they were actually not working to their potential. They were lacking experience. Lesson #2:&nbsp; The experience that these employees had in our service business was not relevant to the physical products(5:52) - After the mass firing, they got a new director to help them fix their system and make sure they were utilizing all their employees to their potentialFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s better to recognize an error early than never. Today, Alex (@AlexHormozi) breaks down the roles of each partner, and how to know whether or not it’s a smart decision to pursue the partnership depending on your situation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:53) - 1st reason: If you’re starting out, it’s better to not have partners &amp; 2nd reason: Don’t accept it if there are no terms or agreement (contract)&nbsp;(4:24) - The 3 pillars of a business: acquisition, product, and operations. Make sure that if you do get into a partnership, your partner has one of these pillars(9:26) -&nbsp; the reason most businesses stay small is that they think small and they act small(12:07) - Bonus fact: Alex noticed that usually married couples who start a business together usually last longer Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Two words: Lifetime Value. Today, Alex (@AlexHormozi) breaks down a simple exercise that will help you find where you should be placing your energy on in order for you to open more opportunities for growth in your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - There are 2 ways to grow a business, one of them is through Acquisition. Alex shares some sub-factors under this type of business growth(4:13) - The backside of business is through increase, specifically customer LTV(7:22) - Here are 5 ways to increase the backend of a business: increasing the price, decreasing the cost, resells, cross-sells, and upsells(11:36) - At the end of the day if you're trying to grow your business, the point of doing an exercise like this is not to feel overwhelmed but to feel clarityFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

What you say matters. Today, Alex (@AlexHormozi) talks about the three different statements you can start saying whenever you’re closing or selling sales and dives into the implications of each statement when you’re talking to a client.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:09) - It’s hard to find good salespeople because they have a high level of understanding of the business and expertise(2:23) - Here are the only three types of statements that come out of your mouth when you are selling(4:35) - By questioning their beliefs because you're actually servicing a hundred percent of the people providing value compared to trying to give tactical advice(8:55) - While talking to clients, you’d want to also share relevant mini-stories and convince them with your words. Don’t just present stats. Tell a story(11:03) - The best way to sell is to have the person feel like you understand the best way for someone to feel understood is for you to actually give a sh*t. Also, make sure you’re making them feel like you’re tracking what they’re sayingFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Sometimes, hearing a 3rd person’s point of view can greatly help you with the next steps you want to take! Today, Alex (@AlexHormozi) shares with us some of the valuable insights he got from his 1-hour private coaching call with Grant Cardone, and what he had to say about Alex’s 3 objectives to tackle during the call.&nbsp; Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:23) - Over time, you really just need to keep on acquiring more skills whether it’s from courses, reading books, seminars, and even private coaching. Once you have the skills, you need to develop your character traits(3:26) - During his call with Grant, Alex wanted to tackle 3 main objectives in his life during the session: wealth strategy, income strategy, and personal branding&nbsp;(11:48) -&nbsp; Alex believes that if there's any human being on this planet that makes any more money than him, it means they're better at something than I am fundamentally(14:56) - When Alex was talking about goals, Grant asked “how do we get to a hundred million a month?” and he asked that in the most genuine way that impacted AlexFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Am I closer or further away from my goal? Today, Alex (@AlexHormozi) shares his thoughts on how expectations of education can be the root of many people’s failures in life, how we can keep ourselves grounded whenever we project absurd expectations, and the “winning formula” to improve your outlook.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:37) - You can simply change how happy you are by expecting less(3:06) - The problem with the expectations of somebody who's trying to learn a skill or achieve a goal is that they have a binary outcome(6:07) - one of the other toxic beliefs we learn from the education system is “making money when we graduate”(8:01) - When getting a perspective that a certain thing is not set a priority, does it take you closer or further to your ultimate goal?(12:23) - Ask yourself, “Do I believe my expectations are reasonable? And is there a way I can lower them?”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Protect the company at all costs. Today, Alex (@AlexHormozi) shares a story of an HR manager’s choices gone wrong, the two lessons he got from this moment, and what “value” really means when running a company. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - The role of HR in your company and a story of this position gone wrong. Clue: your job is not to make people happy(7:21) - “The employees are my customer” WRONG. Your customer is the COMPANY(12:45) -&nbsp; “We are keeping the value we provide and marketing and sales primary and operations is secondary to that”(21:18) - The value of the company is based on the value of the people. To be a good HR, you are tasked to recruit talented ones. You have to protect the company at all costsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The clock is ticking… or is it? Today, Alex (@AlexHormozi) talks about his major change in perspective and insights when it comes to his 5-year time horizon shifting from CEO to shareholder, to board member, etc. and how thinking of your own time horizons can lift a lot of your stresses in life. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:22) - Getting caught in these day-to-day goals can make you forget about long-term investments, fast vs. inevitable, etc.(4:11) - if you think about time as an inevitable force, that's going to move forward one way or another. Ask yourself “Is it working for or against me?”(7:02) - Use compound growth to your advantage rather than as a hindrance, rather than as something that you compare yourself to(8:15) - Developing the discipline of consistency: using this discipline to invest in things that are going to create disproportionate returns is a good use(13:08) - Alex shares that a leading indicator of growth would be the number of interested inquiries that he getsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Sometimes, it’s not always about trying to conquer. Today, Alex (@AlexHormozi) takes us back to when he made one of the biggest mistakes in his entrepreneurial career and really shares the “losses” rather than always hearing the “wins” in order to give us more perspective about the industry. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - “Your mistakes will break you more than your wins will take you” &amp; how Alex’s company was struggling with churn(3:24) - Ther was a crazy idea of “providing more for less”, but that ended up costing Alex millions(5:14) - 3 Moral lessons of the story: lowering prices are not solutions, you can raise your prices, &amp; understanding benchmarks and solutionsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

How bad do you want, what you claim to want? In this highly requested episode, Alex (@AlexHormozi) shares with us the lessons and failures that he took away from 2020, reflections on his notes, and what he learned in perhaps his largest year of growth yet.If you'd like to go back and listen to Alex's recap of 2019, click on this link. 2019 Failures and LessonsWelcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:10) -&nbsp; His thoughts on the phrases “what does this person have that I don't?” vs. “what do they lack that I have?”, hiring good talent, additional acquisition channels, finding people with preloaded solutions, &amp; providing more value in a strategic way to the marketplace(11:00) - How 2020 was a humbling year for Alex, the concept of “scale to zero”, company growth without hiring people, and his mistake with data management(23:30) - Alex’s thoughts of having 3 businesses, irreversible vs. reversible decisions, having a bigger purpose after reaching milestones, &amp; entrepreneurship coming in cycles or seasons(40:20) - Finding the best solutions to problems, understanding an expanded time horizon, the summary of his 2020 lessons and failures Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s all about the skills. Today, Alex (@AlexHormozi) shares with us the decisions and mindset that helped him get out of having nothing to earning millions, his strategy with sales and leads, and how the skill of acquisition came in very handy. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:04) -&nbsp; Developing different kinds of skills can help you in any situation (especially if you’ve lost everything)(5:08) - Even if Alex had almost lost everything financially, having useful skills is what gave him hope that he didn’t lose after all(7:27) - As long as you have some idea of how that business works and what the value propositions are, you could do this entire process if you had the skillset.(9:00) - Alex walks us through how he did his sales and leads, and how he ultimately got his luck(10:50) - “The reason I'm so big on learning the skills is that it gives you a peace of mind that money can't because money can get taken.” Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Repetition can often lead to growth. Today, Alex (@AlexHormozi) talks about one of the most integral lessons he has learned when it comes to replicating success, why repetition outweighs any tactic, and why we need to be reminded more than we need to be taught. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:38) - When it comes to doing different tactics in business, you just need to keep repeating the actions that were successful in order to reach your goals(4:37) - At the end of the day, it’s really more about being who you’ve always been (your traits, skills, etc) in order to get to where you want to be(7:20) - The wrong move that some entrepreneurs do is starting from scratch rather than just repeating the successful strategy&nbsp;(10:11) - When it comes to content, there are two ways to go about it: have enough content to build your reputation, use it as your primary marketing method Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

People who don’t understand probability don’t know the word “Luck”. Today, Alex (@AlexHormozi) shares a quick lesson he learned while he was talking to his 18-year-old neighbor about probability, luck, why volume negates both those factors, and tries to paint a different frame of seeing success &amp; the work required to get there.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - Probability outcome: if you’re a business owner you have to gamble on marketing and assess the probability that you'll get a return on that investment.(2:19) - Alex dives into how volume plays a major factor in negating luck and probability(3:15) - The moment a person realizes that they’re reaching their desired outcome, they’re unwilling to continue and say “this is not for me”.(6:06) - The only thing that separates you from what you want is “skill”(8:32) - Alex talks about the question he asked his neighbor and how he’s “already twice as wealthy as the average college person who would be leaving”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Failures are always going to be lessons. Today, Alex (@AlexHormozi) shares his thoughts and advice on how you can learn the right takeaways from the failures you experience in your life without remembering the scars and how to shift your perspective on learning lessons to a positive view.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - One of the hardest things is learning the right lesson from failure. Alex shares a clear example of this statement(2:07) - It’s even more dangerous to learn the wrong lesson from a failure. It reinforces the incorrect lesson(4:08) - Alex shares a possible incorrect lesson he learned from his past experiences: “success should come big and should come fast”(6:40) - In entrepreneurship, sometimes you have to unlearn some of the things that got you to where you are today in order to think from a different perspective(9:32) - “What if everything that you did when you were successful was not because of you, but because of outside forces and everything that you've done to fail was your fault?”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

All you need is for them to keep saying YES. Today, Alex (@AlexHormozi) talks about the quickest way to keep your money flowing with one framework, the “poor people” mentality, and giving an exceptional offer.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:13) - One of the hardest things is learning the right lesson from failure. Alex shares a clear example of this statement(2:24) - It’s even more dangerous to learn the wrong lesson from a failure. It reinforces the incorrect lesson(4:46) - Alex shares a possible incorrect lesson he learned from his past experiences: “success should come big and should come fast”(7:22) - In entrepreneurship, sometimes you have to unlearn some of the things that got you to where you are today in order to think from a different perspective(10:14) - “What if everything that you did when you were successful was not because of you, but because of outside forces and everything that you've done to fail was your fault?”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“You inherently become more valuable and you stop seeing your failures as failures”. Today, Alex (@AlexHormozi) talks about why making your first one-hundred thousand dollars is the hardest milestone to reach, time vehicles, leveling up your skillset, and how adding more people to the team can help you build the foundation of acquiring more skills.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:22) - The first one-hundred dollars you place in your bank account will always be the most meaningful(3:19) - Reasons why it’s hard to earn $100K: you have to think of time, vehicles, time for money vehicles, and that you might be missing leverage&nbsp;(4:58) - another reason why earning one hundred dollars is hard is because the vehicles that exist for it require all your effort&nbsp;(5:57) - A common mistake: people will outsource certain work that they’re doing but will not replace the time with learning higher-value skills&nbsp;(9:45) - The volume for a specific skill with deliberate effort will improve your skillsetFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Ask yourself, is it really worth your time and effort? Today, Alex (@AlexHormozi) talks about the decision-making process that he uses to evaluate opportunities that don’t just apply to entrepreneurs, but to anyone in general. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:25) - Alex shares a story about a conversation with his 18-year-old neighbor about his future plans, college, etc.&nbsp;(4:38) - At the end of the day, the issue that many of us face we present these socially acceptable solutions to ourselves when deep down the reason that we're doing them is not for the right reason(5:56) - When we think about the effort &amp; outcome of certain scenarios in our lives, we need to have a different perspective of “how much am I willing to sacrifice for this?”(8:48) - Where we are is because of the stories that we have that have led us to be who we've become.(10:07) - If you fail, it does not make you a failure. It means that you failed and part of entrepreneurship is failure(13:58) - What you do for a season of life doesn't have to be forever, but sometimes it does have to be for that season. And sometimes you are uneven.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Demand through compelling words. Today, Alex (@AlexHormozi) talks about an insightful concept he learned while he was at a mastermind and how to effectively use this framework.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:22) - “The Rule of One”: it is looking for the main idea, the compelling message that is easy to understand, believe, and that is unique(4:58) - You want to have ONE message that’s so compelling people will take one step toward youFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Are you really looking at the right market? Today, Alex (@AlexHormozi) talks about the important questions you need to be asking when evaluating the market to determine opportunities and the viability of an option.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:04) - The 4 questions to ask yourself about the market: is it in pain? is it growing? is it easy to find? And does your audience have the money?(5:40) - Use these questions as a checklist of whether or not there is an opportunity in a certain marketplace. This checklist can even be used in 2 different waysFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Lead your clients to the best destination. Today, Alex (@AlexHormozi) discusses about a fun story that often gets shared around in the industry and a&nbsp; great lesson in meeting your clients where they are today, in order to get them to where they want to be tomorrow.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:36) - Alex shares the story about “Ham and the Garlic”(3:07) - Moral of the story: you have to give people what they want in order to give them what they need(5:17) - Change your perspective on how you talk with clients, customers, etc. Talk to them in a language that speaks the truth, relate to them, understand their problems, their fears, etc. Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Sometimes it takes one action to curve your life in a better direction. Today, Alex (@AlexHormozi) talks about a pivotal moment in his life when he was pitching and the amazing sales tactic that helped him grow his money exponentially.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:34) - Alex shares his experience of getting into the supplements business as an upsell and how one pitch changed his perspective on making sales(3:55) - The sales tactic? Ask them what they WANT. When approaching your upsells, make the sale so seamless that having this upsell is like a bonus to your actual offerFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

You need all gears in order to fully function. Today, Alex (@AlexHormozi) shares with us the 3 levers of business growth that will have the biggest direct impact on how much money you make, and dive into discussing each lever.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - The 1st lever of business growth is going to be your market: no matter the circumstance the market will usually win(2:45) - The 2nd lever of business growth is your offer: make it so incredible that it’s irresistible(4:06) - The 3rd lever of business growth is persuasion: it’s all about the way you talk, the words you use, your charisma, etc.&nbsp;(7:42) - Market, Offer, Persuasion: this is how all these levers work together. Without one of these levers, your business will not growFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s now or never, you decide. Today, Alex (@AlexHormozi) talks about shifting your perspective when it comes to opportunities that won’t last or work forever, and getting to the bottom of why people are giving themselves the excuse to not begin something.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Oftentimes people give themselves a reason to NOT begin something and it’s probably because they don’t understand it from the beginning(2:39) - When looking at the longevity of an opportunity, do not discount the fact that it is finite(3:49) - Many businesses were built off of arbitrage opportunities that created cash flow human resources(4:55) - Sometimes we create excuses to not for the opportunity in front of us because of fear that we might not be good enough or laziness getting the better of usFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Do you admire or envy someone more successful than you? Today, Alex (@AlexHormozi) talks about a conversation he had with Nick Bayley when he attended a mastermind about motivation, naming your emotions, and how the feeling of envy can be a driver to success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:38) - Envy: having the desire for something that someone else has that you do not have. It’s a threat that somebody is going to take something that you have(3:03) - Being envious absolutely does not make you happy. However, Alex believes somehow it can make you successful in a certain way.&nbsp;&nbsp;(5:05) - “It is my belief that I would rather deal with people who do good things for bad reasons than bad reasons for good things.”(6:41) - As entrepreneurs, we judge ourselves a lot on our motivations and intentions. Sometimes we need to take a step back and also process what kind of emotions we feel(7:32) -&nbsp; Analyzing emotions and decisions: we don't have to judge ourselves as strongly on why we are doing things and rather on what is being done Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Just do it exactly as it is outlined. Today, Alex (@AlexHormozi) talks about the one piece of advice every entrepreneur needs to hear. Listen in as Alex reflects on a pivotal concept that was given to him by a mentor. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:22) - Alex dives into the question "What breeds success?"(4:17) - The reason why "What breeds success" needs to be talked about(5:57) - The bedrock of successful entrepreneurship(7:41) - If you're in the process of optimizing something(10:06) - Sayings that reinforce the right mindset &amp; Alex shares the shortcut to where you want to goFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

This is my most used equation in business. Today, Alex (@AlexHormozi) talks about the one equation you must know to fully understand where your business stands, the lifetime value of your customers, and where you'll cap.&nbsp;Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:55) - The number one equation Alex uses the most in all of business(4:58) - The Pie Equation helps make quick calculations to know where you're at(9:10) - The importance of using all three variations of the equation &amp; The Golden Ratio(12:48) - The quick recap of The Pie Equation and the last way to use itFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

You're not going to hurt anyone. Today, Alex (@AlexHormozi) talks about what he felt when he was younger, how that affected him moving forward, and what he learned from that experience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:04) - Alex shares with us his advice if we're thinking about "trying to take someone down"(6:10) - There are two sides to this message that you can takeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

All big businesses run off of extraordinary degrees of arbitrage. Today, Alex (@AlexHormozi) talks about what arbitrage is, how you can harness, and leverage it in your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - The definition of "Arbitrage" and how all businesses are arbitrage (3:31) - The difference between economic profits and accounting profits(6:46) - What factor is going to dictate if it's one market or another?(8:04) - One valuable concept to understandFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

You are going to suck at this for a very long time. Today, Alex (@AlexHormozi) addresses a belief system that holds many back from learning the things they need to learn in order to be "successful".Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - A lot of people struggle with this: a belief that they are inherently bad at things(3:03) - Here are different ways this belief presents itself(4:25) - They inherently limit themselves from learning because they have this checkbox in their head that as soon as things get difficult they say they're bad at this(5:46) - If you spend an hour a day practicing a skill, over a year, you will most likely be in the top 10%, 5%, 2% of peopleFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

When it comes to scaling, think outside the box. Today, Alex (@AlexHormozi) talks about one of the issues that have been prevalent in the marketing community: organic outbound not being scalable. He talks about how this issue is actually not as true as you might think and how scaling outreaches can be more consistent and reliable than paid outbound.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:12) - Alex walks us through how scaling works and shows us the calculations based on his company’s numbers(4:52) - After calculating your numbers, the next mission is “how can you scale this?”(7:03) - Interestingly, in outbound, the people are actually “warmer” than cold traffic(8:27) - Scaling outbound comes down to just multiplying two things: activity &amp; people (10:26) - Alex quickly shares the math of getting a VA in your company &amp; its ROIFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Want to perfect a skill? Do it 100 times every day. Today, Alex (@AlexHormozi) talks about a simple mindset called “The Rule of 100” and how following this method of increasing volume and repetition of specific actions can bring you closer to improving your skills and growing your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) - If you do a hundred of something every day, you’ll likely get better at it. The problem most people face is that they don’t put enough volume or quantity into their action(3:57) - In order to generate the skill, you have to increase the volume then the outcome continues to increase(5:57) - You can quickly go from one person to three people to five people in selling because you are no longer the bottleneck of the constrainFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Man makes the money. Today, Alex (@AlexHormozi) talks about the three kinds of numbers and their relationships when looking at high-level businesses to invest in or partner with. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:16) - The 1st number to look into is the cost of your acquisition (CAC) &amp; The 2nd is Lifetime Value (LTV)(2:54) - the gross margin is where all of your decisions should be based &amp; the 3rd number to look into is called “30-day cash”(4:33) - These are the kinds of relationships you should be looking for when it comes to LTV, 30-day Cash, and CAC(7:44) - the biggest 2 relationships to focus on: what’s my LTV to C ratio? &amp; what’s my 30-day cash to C ratio?(9:39) - with all these numbers and relationships in mind, the goal is to have at least three times greater than your cost of acquisition for you to have a viable businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The slightest difference can make the biggest change. Today, Alex (@AlexHormozi) talks about one of the number one issues he faces when he talks to small to medium-sized business owners: knowing the difference between gross vs. net margin. By knowing the difference between these two, you will instantly shift how you view money and the growth of your business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:15) - The difference between gross and net margin &amp; the calculations involved(2:39) - Gross margin is the one that creates the net margin. Alex shows us an example of why this is the game for him(5:06) - Increasing gross margin percentage: decrease the cost of fulfilling the thing &amp; increase the price right now(7:10) - Greatly increasing your margins is how you scale and get enormous profit. A lot of entrepreneurs hesitate to do this because they feel bad about charging a lot for their services/productsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The moment you don’t understand, you’re at a bottleneck. Today, Alex (@AlexHormozi) talks about the important factors you should know when figuring out what your cost per lead is, how these factors work together, and help you understand the kind of paid ads you should be running. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:08) - There are 3 pieces to figuring out what your cost per lead is: CPM, CTR, and CPC(5:39) - Alex shares with us how these 3 pieces work together in answering the question of how much is the cost per lead(7:07) - When running paid ads, ask yourself “How does this work? These are the pieces, right?” This will help you determine how much the platform likes you and how many other businesses are marketing to that same audience Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Oh, Oh, Oh, It’s MAGIC! Today, Alex (@AlexHormozi) talks about this simple framework he uses in enhancing offers and understanding monetization in the marketplace. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:53) - Alex explains each acronym of the M.A.G.I.C Formula(3:56) - If you understand and use each letter of the formula properly you’ll be able to make quick variations of these things for the same offer in terms of the monetization structure to the marketplace.(6:55) - If you’re marketing B2B, you don’t need to variate the offers as much compared to B2CFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Which way will you go for? Today, Alex (@AlexHormozi) talks about more ways you can start gaining more clients in your business, some pros and cons, and the importance of having more than one way. If something doesn't work on the first try or right away, is it the fault of the platform, or are we actually to blame?Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - The 1st to 3rd ways of getting more clients are paid advertising, outbound, and referrals(4:57) - The 4th to 6th ways are through affiliates, earned media, and owned media(6:17) - You have to have one that is at a high volume done consistently. It sounds simple to do, but it’s not easy to do(8:40) - Alex explains some pros and cons for certain ways, and focuses on paid vs. outbound(12:31) - The key is to not stop the one you’re currently doing, systemize it, and keep on adding other ways of getting more clients on top of what you’re already doingFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Make your offer sounds so sweet like honey, they’ll fall into it. Today, Alex (@AlexHormozi) shares with us a best practice that a chiropractor business did in order to increase their sales by adding simple steps and thinking of creative solutions. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:10) - Alex shares how a chiro business was able to double its leads and growth. The 1st nugget is changing the copy from “assessment” to “(type) of scan”(3:22) - The 2nd and 3rd nuggets from the example were to position the scan that was worth $260 as something free &amp; the payment option becoming easy for the buyer(5:43) - Alex shares with us how these 3 nuggets were best practiced together by his friend Tim and the overall value of the offer(7:14) - If you want to build good mouse traps to your offer, think about how you can layer other offers with it and take a look into your sales funnel on where you can add these layersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Have you ever been the topic of gossip? Today, Alex (@AlexHormozi) talks about gossip, how this form of communication can actually benefit the person being talked about, and why we need to start being brutally honest with one another rather than speak behind their backs. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:59) - The basic concept of what gossiping is, its relation to actual communication, and how gossip is actually a good thing for the person being talked about(3:03) - People who gossip in Alex’s opinion are people who are starved of real and authentic communication. In fact, those who gossip are capable of authentic communication, they just suck at it(6:07) - Instead of gossiping, make that person aware of what you’re thinking. Let them know what areas they need to improve on(7:31) - And I think it's our duty, especially as leaders to have and create an environment where those types of conversations can happen and it starts with us(9:00) - Gossiping is basically being brutally honest with the person. If the person doesn't know where they can improve and doesn't know what people really think, then they'll never get betterFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The more skills you've got, the more money you have. Today, Alex (@AlexHormozi) breaks down how we can find our actual hourly rate, and gives advice on how we can enhance both our skillset and how much we earn if we continue practicing. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:15) - Alex shares with us a formula and the calculation to get your actual hourly rate(2:05) - There are 2 ways to can use your hourly rate to quantify what activities you want to engage in OR at least quantify how much value your time is(3:28) - Another fun thing about the hourly rate is that you can also start quantifying your purchases in reverse in terms of time. (5:20) - Certain money-making activities are skipped because of the ego attached to it &amp; the cost of getting someone new and its lost opportunities (7:53) - From a spiritual or skill standpoint, the entrepreneurial journey is really just continuing to practice higher-level skills with more lever Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Profit is what begets growth. Today, Alex (@AlexHormozi) talks about what he does on $50,000 consulting days when he’s talking to high-level business owners and walks us through one of the biggest mistakes he has made that involves the front end. Remember: Once you have a product that is a very well-oiled machine on the back end, it takes a tremendous amount of effort to change your machine.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:07) - The goal is to not increase the complexity of the business but rather decrease it &amp; focus on improving the front and backend of a business (6:49) - the factors to consider when dealing with front and backend &amp; Alex shares with us the mistake he made with scaling (12:27) - The bigger the business is, typically the simpler it has to be because simple is the only thing that scales(16:27) - The objective is “How can I create the most leverage for the person I’m talking to?” and “How can we simplify and make the backend more profit?”(17:44) - The greater the arbitrage (between the cost of acquisition vs. lifetime value), the more money and profit you'll ultimately makeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Just remember that basically. No one knows you. Even when you think everyone does, no one does. Today, Alex (@AlexHormozi) talks about one of the earlier mistakes he’s made in his career which is not understanding how big the marketplace is and the players in the industry. He also talks about how you can avoid thinking that all eyes are on your business and unnecessary “peer” pressure. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:05) - Not everyone realizes that the size of the pie (or the players in the industry) is so big. The downfall of this is that you tend to focus too much time and effort on just one competitor instead of not caring (3:21) - Because you focus on the activities of one or a few competitors, you end up shifting directions. You become reactive to what they do and think of how you can do better. This confuses your audience(5:19) - In reality, it’s you and a hundred more businesses splitting a slice in a certain platform (ex. Facebook ads) and there are other slices that exist. We need to be open-minded rather be reactive (7:27) - Just remember that basically, no one knows you. Even when you think everyone does, no one does.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Most times when you change things, nothing happens… Today, Alex (@AlexHormozi) talks about changing the way you perceive deficiencies in your business, what are the actual root causes of these deficiencies, and why skipping the basics will lead to your business’s failure.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:12) - New perspective: the deficiencies in a business are because most of the time people are not doing what they’re supposed to be doing &amp; most likely some of them are skipping the basic steps needed(4:02) - The majority of the time the basic steps are not being done in tasks, which results in bottlenecks. Remind people to not skip the basics rather than make something new(4:51) - We don't need to make something fancy. We simply need to remind the team more than we need to teach. We don't need to come up with new thingsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Most of being an expert is never not doing the basics so many times. Today, Alex (@AlexHormozi) talks about a very simple but effective way how you can learn things fast without having to place too much time and effort and how this method will ultimately force growth.&nbsp; Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:55) - Alex learned from Russell Brunson a method to help you learn faster: read and listen to the audiobook at the same time. (4:18) - When you heard the words as you’re reading them, you’re getting both hearing and visual memory (6:13) - Another piece of advice Alex shares is to read a lot of books at the same time vs. one book at a time: some books are not worth reading and you might be forcing yourself to finish it rather than finding better ones(8:45) - A test to see if you understood what you’re reading: if you can't explain it to someone else or say “just read the book”, then you didn’t understand anythingFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Do you know what’s holding you back? Today, Alex (@AlexHormozi) talks about the time he attended a high-level mastermind and his takeaways from the event. He talks about the consequences of when we add certain emotions to thoughts about certain circumstances in our lives and how not getting to the bottom of why you’re not succeeding will not only damage you emotionally but also hinder you from going beyond your limits. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:50) - When we create thoughts about certain circumstances, we eventually have emotions attached to them &amp; take action toward that circumstance(5:34) - Alex shares the time he had a conversation with Brooke Castillo: What if I can't figure it out? What if this means that I'm gonna fail?(7:51) - What Alex didn’t realize was that it wasn’t his dad that was the root of his fears but rather losing the respect he has for himself (9:58) - When you step out of the thought for a second, the emotion loses a little bit of control over you. You get to think, “Is this thought serving me?”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

We call it growth instead of change. Today, Alex (@AlexHormozi) shares with us why he prefers not to surround himself with relatives and friends he hasn’t seen in a while, how to combat people putting you in a box, and our choice to give focus to certain phrases or feelings can either make or break you. (This episode originally aired in December of 2018.)Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:38) - The reason, why Alex doesn’t go back home for the holidays, is that they still hold onto the “former Alex” in their minds. They want to speak over him of things that he no longer associates with. They’re constantly putting him back in a box(5:04) - The same thing can happen in business especially when you’re moving up. You have to teach people how you like to be treated now(7:51) - At the end of the day, it’s our choice on how these stories or words affect us. We can choose to replay it in our heads or choose to ignore it.(11:04) - And so a lot of times the necessity is one of the biggest things that allow us to break our beliefs because we have to, we have no other choice(12:39) - What things are we allowing to be spoken over us by others and even ourselves first?(17:35) - The wiser person sees things that the other person doesn't. It's being able to see what other people don't seeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Advice? Just shut up and listen. Today, Alex (@AlexHormozi) talks about the two pivotal moments in his life when he truly felt like he received a high ROI on his decisions and shares the importance of educating yourself and continuing to improve your skills. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:31) - One of the most pivotal moments in Alex’s life was when he was told “I don’t think you should be running gyms. I think you should be teaching people how to run gyms”(4:40) - The 3C’s: Clarity, Conviction, and Community (7:49) - After Alex presented at the mastermind, many people in the room were shocked by how much potential his business had. He was told “you need to scale up extremely fast or someone is gonna take everything from you and claim it for their own”(11:32) - Just because you don’t see immediately see the ROI of paying to learn or get exposure doesn’t mean that you didn’t build another link to the chain(14:05) - If you can go into that perspective and always continue to invest, especially in proximity, to learning from people who are doing better than you, you’ll thank yourself in the future for that (15:43) - Place yourself in rooms where you feel like you don’t deserve to be there. Be in awe of the others, keep your mouth shut and just listen to what they have to sayFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s about staying in the game, no matter what. Today, Alex (@AlexHormozi) shares with us some advice on persevering through these hard times during COVID especially if you’re a business owner. It might be hard right now, but you just have to put yourself on overdrive to make up for the losses and work with what you have until you’re back on track.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:42) - Because of COVID-19, it’s been very difficult to acquire customers no matter what industry you’re in, that’s just the reality right now&nbsp;(2:54) - Whenever you have to switch your identity, there's always an element of risk because you have to sacrifice something old in order for the new to exist. It depends on the cards you have in your pocket and how you deal with them(6:25) - At a certain point, you will be pushed into overdrive when running your business in order to make up for the deficiency the market played. Make up for it in strengths, because the game keeps on going no matter what(8:37) - Endure the hardships and feeling like you’re on overdrive for as long as you’re still committed to playing the game &amp; fulfilling the promises you made to your marketFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

What kind of story are people sharing about you? Today, Alex (@AlexHormozi) talks about the systems that drive client acquisition, the biblical secret behind breaking beliefs, and why the stories people say about your company will matter in the long run. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:17) - There are certain beliefs Alex has for the criteria of customers when it comes to thinking about acquisition &amp; the importance of having key stories that broke your beliefs along the path to becoming who you are&nbsp;(3:31) - The goal here is to get you from having somebody externally motivating you to have that internal motivation because of the habit that has been established.&nbsp;(4:55) - Having an arsenal of referrals, testimonials, and key stories greatly benefit your company, especially when you’re making sales or when you’re growing your community(6:17) - Using storytelling as an exercise for your sales deck builds more impact on your pitch Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

They say “sleep is for the weak”, but you might have to think twice about that. Today, Alex (@AlexHormozi) talks about one of the most difficult habits that entrepreneurs can’t easily break: getting good sleep. That sounds crazy, but if you actually think about it the more sleep you get the more energy you can potentially have to drive more growth to your business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:04) - One of the hardest entrepreneurial habits that Alex has observed revolves around energy: how to maximize your output as an entrepreneur(2:49) - Sleep, it is the one habit that can ultimately change and affect EVERYTHING in your life but it’s one of the hardest habits to consistently practice(5:02) - The more you lack a good night’s sleep, you get fatter hungrier, dumber, slower, and so on. You end up having a low processing power which is what entrepreneurs need on the daily&nbsp;(6:56) - Every entrepreneur that Alex knows who is super successful has dedicated time where they're uninterrupted every day (aka either they sleep late or wake up very early)(8:59) - A game-changing habit Alex has put into practice is to allow himself to sleep as much as necessary &amp; focus more on his bedtime. Once you’ve found the right formula for sleep, you will always have so much energy and clarity to think and make decisions Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

So you’ve reached your goal…what now? Today, Alex (@AlexHormozi) talks about why we should NOT get complacent once we hit a milestone in our entrepreneurial journey, and figure out what truly motivates us to be better, to work harder, and to keep winning. In order to stay in the game, you have to keep playing the game.&nbsp;This episode originally aired on 10/1/19.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:57) - Problems in your business start appearing once you get too comfortable after reaching a certain goal or milestone. You get too complacent and you lose your hunger to strive for more&nbsp;(3:52) - Ask yourself this: “What drives you to be better? What drives you to continue to want to win?” The people who are the most successful in the world are driven by something that is deep inside of them(5:10) - Do you actually want what you claim to want? Do you actually want it? Because if you did, you'd already have it.&nbsp;(7:40) - Manage your expectations and the goals you set rather than just constantly complaining about how you’re not meeting them(11:00) - You need to figure out why you’re not hungry, why you’re not trying. Maybe you need to discover something deeper inside in order to trigger that hungerFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

You need profit in order to grow. Today, Alex (@AlexHormozi) talks about his experience on why he’s been stuck at $30M per year, the rule called “3 and 10”, how the four beliefs behind that rule can help you get out of that rut if you follow it properly, and how he will overcome this hurdle in his entrepreneurial journey. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:15) - Alex shares his struggle as to why he’s been stuck at $30M/Yr for 3 years and an idea he learned from a mentor called “the Chinese rule of 3 and 10”(2:28) - There are 4 big beliefs: willing to spend more on marketing, pricing, hiring more salespeople, and talent. Alex discusses each belief(8:26) - The reason why Alex has been stuck for 3 years: it was himself. He was still trying to take control of the business rather than leveling up and passing on the tasks to other skilled people in his team(12:11) - Whenever he sees a problem that's coming up, there are fundamentally two sides of the business that Alex looks at: acquisition and fulfillment&nbsp;(15:20) - In order for your people to work at the scale you want them to, you have to place quality in the way they’re being trained. After solving that, you then move on to seeing if the problem lies within the system&nbsp;(19:04) - There are levels to the game. The quality of the people that you hire is a belief set that needs to be continually brokenFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

When one deal closes, another opens. Today, Alex (@AlexHormozi) shares with us a very simple formula called B.A.N.T and the other 3 components that will help you close deals easily. You’d be surprised at how simple but very effective these factors really are! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:49) - Alex quickly discusses the B.A.N.T Formula - Budgeting, Authority, Need, and Timing. Unless a buyer has all four of those things, they cannot and will not buy on the flip side(2:54) - The 3 Ten’s (aka the three requirements from a seller to a buyer): product is going to solve their problem, they trust that the salesman is honest and that they trust the company&nbsp;(5:21) - Alex shares how he was able to apply the B.A.N.T &amp; The 3 Ten’s formula for Gym Launch. In short, they set those as prerequisites and requirements of the buyer, then it massively facilitates the sales process(7:32) - The moment these formulas were applied to Alex’s business, they made more money even though they had two and a half X, fewer opportunitiesFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It all boils down to how you can push more through this machine. Today, Alex (@AlexHormozi) talks about understanding what you think is considered “good enough” for your business growth, the drivers that actually help you work towards that growth, and when is the right time to step on the gas for your business to move forward. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:27) - When it comes to growth, there are also certain realities that you have to face. Also, a bottleneck that Alex faced and a trap he fell into was not pushing on the gas soon enough(5:10) - There are “knobs” that help you move towards growth: What am I making for the first 30 days? What is the price for my ongoing service? What is my conversion front to back end? What is my churn on my backend service?&nbsp;(7:46) - After assessing the knobs, determine which of them has the biggest impact in six months and what to do with the remainder of the rest&nbsp;(11:54) - It all boils down to how can you push more through this machine. Keep in mind at some point you also have to know when it’s good enough in order to start stepping on the gas and bumping up your spending to see what breaks(14:02) - Alex shares with us some guide questions and an exercise to check your knobs and if you’re on the right track. This will help you see when it’s good enough to move forwardFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Would you rather learn from somebody who has already done it, or figure it out yourself? Today, Alex (@AlexHormozi) talks about why an industry that can 4x a person's success, is often hated on, and a few takeaways that directly apply to your business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:27) - Alex shares a conversation he had with his friend about an analysis of coaches and mentors: people who had mentors and coaches experienced four times greater success than the exact same person doing it on their own.(3:34) - Alex also shares some insights from a book by Robert Aldini about when doing a favor for someone, the perception of a favor in how important and how big it correlates with time(5:33) - Takeaways about coaching: you can coach about anything, not just business &amp; the more you do favors over time, you develop more Goodwill. Favors also act a lot like information, it’s valuable to the one who receives it(8:33) - It helps to get the testimonials of those you’ve been helping especially at the moment you’re helping them. These are statements of truth&nbsp;(9:29) - Whatever the outcome, always be thankful and respectful to the mentors and coaches that helped your growth, especially during the earlier stages of your lifeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Your focus determines your reality. Today, Alex (@AlexHormozi) shares with us a time when he was asked to be a coach/consultant and what was the reason he ultimately said no to these offers (even if they were willing to pay a high amount for his time). Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:02) - The better you become in your journey, the better the opportunities you have to say no to are. You say no to things that distract you from focusing on your business’ growth&nbsp;(3:39) - Focus on scaling the business. A hundred million businesses are virtually the same. The only thing that changes is that a hundred million business does more of the same thing(5:20) - Take the same amount of attention on other things and put it towards building on to your existing model. Sometimes you have to do more to do less.(6:19) - Don't get distracted by shiny objects. The better you are, the better the opportunities you have to say no toFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

The salesman has the weight of the brand behind them, and the brand is the story. Today, Alex (@AlexHormozi) takes us back to the time he started out at his first gym, the problems he faced at the time, and how he turned a really bad situation into gold by changing the narrative and language around his offer.&nbsp;Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - How can we get to a high level of conviction and do it repeatedly? Alex shares how he got an interesting idea from Dan Kennedy’s book: the concept of congruency throughout a sales process(3:20) - Alex shares with us how he was able to use this concept when he was overcoming a challenging first sale for Gym Launch (tip: it highly involves the tonality and the words you use).&nbsp;(5:57) - Because of how Alex was able to angle the gym in a desirable and unique way, all of a sudden people were attracted to wanting to be part of this new thing - a gym that has private rooms and is more exclusive&nbsp;&nbsp;(7:21) - Ask yourself the story behind the story, it helps you say what type of company you are. Keep in mind you have to be convicted with what you’re saying as well(8:18) - And if you can create a story of the type of business that you are, then it will be hopefully something that the person that you're talking to wants to associate withFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

No means… Yes? Wait, what? Today, Alex (@AlexHormozi) talks about an interesting way to get clients to say yes to your sale, and why this tactic is not only foolproof but also very beneficial to your skill in sales. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:45) - Upsells can be incredibly important to the business in terms of driving the bottom line, and profit-liquidating acquisition costs. The trick to getting these sales is to get these clients to say yes by saying NO. (2:32) - Alex shares an example about earmuffs and coats and how the sales trick works (5:34) - There are so many ways to use this strategy, but one of the easiest ways to use it is by directly asking the client if this is what they want. By doing that, you automatically close the sale that you just recommended(8:23) - You can utilize these upsells in your business. Think of it as the fries and coke to your meal, you don’t just make money on the burgerFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Which way is it again? Today, Alex (@AlexHormozi) talks about 5 ways you can increase your lead quality, how each of these ways work, and how you can optimize these to your advantage.&nbsp;Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:38) - The 1st, 2nd, and 3rd ways to increase your lead quality: targeting, the number of steps you have to jump through, &amp; the nature of the offer&nbsp;(3:15) - The 4th and 5th ways to increase your lead quality: application and providing value first&nbsp;(5:35) - It’s important to understand how your business model works behind these. Try to start with the widest net possible and then work backward in order to see what you can do on the backend, how monetization structures flow, etc.&nbsp;(8:26) - You can keep adding tweaks along the way for as long as you continue to make the machine behind increasing lead quality work Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin. Note: there is no shortcut, you have to put in the work.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:44) - Alex shares a story of a time when he owned multiple businesses thinking it would make more money. Spoiler: it didn’t(3:36) - The 5 stages of Niche Hopping that every new entrepreneur will go through: Uninformed Optimism / Informed Pessimism, Valley of Despair, Going Through The Sh*t, Informed Optimism, and Achievement. Alex dives into each&nbsp; stage&nbsp;(7:22) - You will never get to the eight-figure goal unless you confront the problems going on in your head instead of running away from them (which results in niche hopping)(9:33) - And the only way to win is to be better. And the way to be better is to stick through the sh*t (the third step) where everyone bails(11:28) - The reason Gym Launch became successful is that every single step of the process they made it a point to keep on testing and making sure they can improve on their systems&nbsp;(14:22) - &nbsp;I'm not gonna do six niches. I'm gonna pick one and I'm gonna get really good at it, And that's what I'm gonna do. And when it gets hard, I'm gonna stick with it Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Listen in as Alex guest stars on the "Franchise Secrets" podcast.&nbsp;Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Genuinely my interest is in making you money. Alex (@AlexHormozi) talks about the major changes that the fitness industry has experienced in the past few months. He also breaks down the events and offers insights into the current state of the industry. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:14) - Where is the market of the fitness industry going? Alex shares how it seems like it will be a rough year ahead given the current circumstances his predictions(6:23) - So how do the players in the fitness industry game continue to drive growth? How do they still keep the business running especially with new habits forming like working from home, etc? (9:04) - Alex shares the reason why he didn’t have an online business model until COVID, the 3 primary models that exist for online businesses, and how his company has been able to adapt to this model(15:18) - If you give the model around four months to run, it is going to be far superior to the revenue and profit that you were able to make at the gym, except it has no signs of slowing down. He also shares Gym Launch’s stance on the current situation(18:56) - It’s unknown whether or not the fitness industry’s situation will improve in 2021. However, Alex believes that this online model is way more scalable and profitable. He continues to set his goal of always making people the most money possible &amp; to give them the freedom and security they desireFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Protect your profit! Today, Alex (@AlexHormozi) talks about a mistake that business owners constantly make when it comes to the pricing of their products or services, why it’s more important to learn the skill in sales, and how to strategically negotiate for discounts.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:28) - Alex shares a story about his 1st time working as a teenager and the mistake one of his co-workers had done by giving a huge discount(4:32) - Instead of changing prices, you need to work on your skill in sales. Your price is not negotiable. One of the biggest traps that you can do is operating on a fixed mindset&nbsp;(6:44) - Part of the cost of doing business is knowing those costs so that you can account for them. Remember to never negotiate with “terrorists” &amp; think about your margin when talking about prices with a customer(8:06) - We need to learn how to sell better and provide a payment plan that covers your losses. One of the reasons why many business owners lose money is because they fail to protect their margins(11:48) - Alex shares with us his little secret when it comes to properly negotiating prices &amp; discountsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Balance is not found, it’s created. Today, Alex (@AlexHormozi) talks about finding the right balance between the performance and role when it comes to managing your employee’s workflow. He also shares the metrics that are needed to find the balance.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - When it comes to managing each role in the company, look at it through balanced metrics. This helps you manage the dichotomy between performance and role(2:34) - Alex shares with us more examples of the balance between performance and role. There’s typically a metric you’re trying to push with each person, if you can define these to them, you can push them to perform better(4:23) - This is the sweet spot: you have the positive thing in which you're going for against the negative thing that you're trying to avoid. This will get you much closer to the optimal performance for each of these roles(6:20) - The whole game is how you train your employees. Give them two metrics and you walk in the middle. This is how you maintain high-level performance Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

You are always going to be paid for the value that you can create in the marketplace. Today, Alex (@AlexHormozi) shares with us the steps in the four quadrant model that helps you solve your cash flow issues and a math example that uses all these steps. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:25) - Cash flow issues stem from not knowing how to acquire customers and make cash flow upfront. Alex shares with us a cash flow quadrant model that will help you increase the value per customer&nbsp;(2:24) - The 1st step is to look at your products and ask yourself, “Is there something we can add?” This introduces customers to upsells within the offer(5:00) - The 2nd and 3rd steps: add-on services &amp; simply asking and offering a 10% discount to get someone to prepay(6:46) - The 4th step is continuity. Is there a way that we can also tie continuity into this acquisition process? Another process Alex likes to use is “downselling the upsell”(9:00) - Alex dives into a math example using the 4 quadrants and answers the question “ how much can we make upfront in the first 30 days?”(13:38) - If you look at the research that exists on how to maintain a customer over the long haul, it's about expansion revenue. It's about Ascension.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

I signed up for owning a business. Therefore I have the responsibility to be a light to other people right now. Today’s episode is a bit different. We are joined by no other than Leila (@LeilaHormozi) as she talks about her background, how she deals and oversees the day-to-day tasks of the business, the lessons she’s learned along the way, and her advice to gym owners on moving forward during these rough times. (as heard on "The Trenches Podcast").Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:02) - Getting to know Leila Hormozi, her journey with meeting Alex, scaling Gym Launch, and where they are now(5:36) - Dealing with many iterations to the offer, how Leila is overseeing the different aspects of the business, what she looks for in first hires, and the day-to-day tasks she handles&nbsp;(11:14) - The top 3 things they’re most proud of in developing Gym Launch, the relationships that were made along the way, and the hardest lessons that were faced in the past years(20:28) - Leila’s thoughts on dealing with competition, what it takes to be an effective leader, and where the business is headed during COVID(29:34) - Leila imparts her advice to gym owners who feel like they’re stuck, just surviving, who are fearful, etc., especially during these hard timesFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Panic is just an expression of pain. Today, Alex (@AlexHormozi) talks about what it takes to grow your online business during COVID, accountability, why we should not let go of our sales and marketing teams, earn revenue while changing your value proposition, and why there really is no shortcut to the skill of selling (as heard on "Fitness Founders Podcast").Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:17) - The mindset business owners need most, having a more profitable business, and dealing with paying your team especially if you’re cutting back on spending&nbsp;(6:39) - Competitive advantages of a small business owner, tricks in starting fresh, &amp; creating accountability, and maintaining the community&nbsp;(16:06) - The last thing you want to do is to stop sales and marketing for a variety of reasons: attrition, staying in the game especially during COVID, etc.&nbsp;(18:39) - Alex’s playbook, changing the value proposition while still earning revenue, and the Prosperity Doctrine&nbsp;(24:20) - What it takes to learn how to sell properly over the phone &amp; why there is no shortcut to this skill(27:50) - Alex shares with us some of his predictions on what is to come in the next 6 months for the fitness industry Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

In order to grow, you need to do less. Today, Alex (@AlexHormozi) gives us insightful advice on how to say no to opportunities that spread your attention too thin, how you can start focusing on more important endeavors, and growing your individual character traits as you progress in your entrepreneurial journey. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:52) - “Time is money”. Alex shares with us why he thinks it’s actually “attention is money”(3:32) - It’s difficult for entrepreneurs to focus because of their trait of being go-getters. They are risk-averse, innovators, and builders. There is a constant need to keep creating. You have to change your own individual character traits in order to progress as a business owner(5:58) - You have to learn how to say no to opportunities that take your attention away. The number one thing that you have to be paying attention to is where you are paying your attention(10:24) - The moment you focus on where your attention goes, what used to be difficult for you suddenly becomes easier.&nbsp; The wiser person sees things that the other person does it.&nbsp;(13:41) - The question Alex always asks other entrepreneurs he gets to meet is, “What's your attention on &amp; where's your attention?” The moment they seem all over the place, they’ve probably spread themselves too thin.(16:01) - Remember, do one thing and focus on it. If you handle more than one business, there’s a chance both can take off and that will automatically divide your attention and cause you some troubleFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

It’s all about being practical the more you progress. Today, Alex (@AlexHormozi) talks about one of the hardest lessons he’s learned in his entrepreneurial journey, how to not get distracted by opportunities that might seem attractive and how he’s been able to grow more money as he takes a step forward. “Our optimism can become our Achilles heel because we believe that the chance of success is actually greater than it really is.”Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:56) - Some opportunities are like “the woman in the red dress”. They may seem attractive, but you need to learn how to say no to them especially if it will cause you trouble at the end(3:49) - Alex shares his realistic point of view on a quote by Jeff Bezos about taking opportunities and how it’s not practical&nbsp;(5:28) - Here are 3 important questions to think of in order to help you learn how to say no: “What’s my upside?”, “What’s my downside?”, “Can I live assuming that the downside is gonna happen?”&nbsp;(7:54) - Every level you pass, the more the discipline to say no gets stronger. This is difficult, especially for entrepreneurs who like to play the game like gamblers&nbsp;(8:56) - Alex shares another story relating to using the 3 questions and how “their internal optimism, which is what leads them to be an entrepreneur, ends up weighing against themFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Alex Hormozi. How to Launch Multiple Successful Businesses"This week, we share Alex's guest spot on the "Dropping Bombs" podcast with host Brad Lea. This is interview you don't want to miss as Alex dives deep into his story, business success, Covid-19, and how to stack life-changing skills.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Is your team really providing value to the business? Today, Alex (@AlexHormozi) talks about the key to scaling, some guide questions you can think about when you’re assessing the workflow in operations, and making sure that your employees are really working at their optimal degree.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:20) - The easiest way to structure operations is to first list out the desired outcomes needed. Think of your business as a pipeline and use this 4-step sales process(3:34) - Once you realize the outcomes, list all the required activities. After, create roles in your company that will help support your business(5:42) - The key to scaling is eventually streamlining the responsibilities of each role, it can become too much for one person to handle all the tasks alone. Also, your employees have to satisfy the fulfillment needed from the client(8:18) - Some guide questions you can follow in terms of scaling the company and managing the expectations of your employees is to ask yourself, “What do we want this person to do?” “How can we expand this person’s capacity?”&nbsp;(10:57) - Oftentimes is not because your employee isn’t doing their job out of malicious intent, it’s because they don’t know what they should be doing. You need to guide them, and tell them what they should be doing in order to truly provide value to the client and the business&nbsp;(12:31) - It’s doing the boring work. It’s the rolling-your-sleeves up kind of work, the repetitive work. It’s about improving how good your team is doing at tasks that will eventually propel the company. Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

It’s time to see the good in the bad. Today, Alex (@AlexHormozi) talks about how to balance the feeling of optimism and the facts of reality, and how to confront this inner conflict by rewiring your brain to view bad news as an opportunity to grow. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - The two kind of things that you have to balance back and forth are unreasonable optimism for the future and confronting the brutal facts of reality&nbsp;(2:39) - Things that you're hopeful for and holding onto that optimism is what allows us to then get into the mud and confront the brutal reality of a situation(3:41) - The sooner you find out your bad news, the better it is. We end up rewiring our brains to start “loving” the bad news and frame them as opportunities to improve and come up with solutions&nbsp;(4:59) -&nbsp; Maintaining the dichotomy of being persistently and almost unreasonably optimistic with the ability to confront brutal facts and they go hand in hand. Alex shares an example of how this works&nbsp;(8:01) - The reason why Gym Launch has been able to consistently stay on top is that they’ve been able to innovate solutions at a faster rate and communicate with their customers daily and understand their pain pointsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

The job of the boss is motivation and training. Today, Alex (@AlexHormozi) shares with us one of the easiest mistakes an entrepreneur does when it comes to tactics vs. execution and how you can change your mindset around this mistake. At the end of the day, you'll really begin to like truly internalize how important execution and operations are. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - One of the hardest parts of entrepreneurship is looking at a situation and not getting the result you were hoping for and then changing the tactics(2:22) - The hardest part is that 99% of the time most tactics work, it's just that the execution is where it gets lost. Oftentimes the problems lie within the people. It’s an operations problem(3:44) - The skillset of learning how to market and sell typically is one of the first ones you acquire as an entrepreneur. But after that, being able to scale the business comes down to your ability to repeat that result in other people(4:21) - if you're not drilling your team on the things that they need to be learning and repeating on a consistent basis, they will forget, they will stop thinking about it. They will stop prioritizing because they perceive that you're no longer prioritizing.(8:34) - “So what should I change?” Honestly, you don't need to change. You just need to make sure that they're doing what they're supposed to be doing and that just takes doing the boring work Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Sometimes, change is not for the better. Today, Alex (@AlexHormozi) tells those who have been thinking about opening a gym during this pandemic on why you should strike while the iron’s hot and the reasons why you should be opening a gym all stem back to the topic of human convenience. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - “I don't think sitting and waiting is going to work out for you and hoping when you open your gym, it's gonna work out.” Expect that there will be fewer people going back to a physical gym because of the pandemic(3:45) - The reality is that people will always choose their convenience and the “oh sh*t” moment will happen when you turn the lights on and people don’t show up(6:12) - 3 reasons why you should open a gym now: have a bigger geographic radius &amp; lead costs are cheaper, and the consistency in lead generation(11:44) - There is a high chance you might not know what’s going to happen, but Alex can reassure you that there is an opportunity right now to start(12:53) - As long as you don’t let fear and uncertainty get the better of you when learning the skill of sales, you’ll be all set. Also, it’s good to note that the buying behavior of people will not change (especially with the rise of the online space)(14:35) - To those who are holding out and waiting, that’s not the smartest decision right now. Convenience and speed will always win with humans. Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

You can't use your reason… it's just gonna escalate the situation. Today, Alex (@AlexHormozi) talks about an instance wherein a vendor got extremely angry with him, how he dealt with the situation, and the advice his friend gave on how to combat these kinds of situations with empathy.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:49) - After asking for advice, Alex learns from his friend “Anger is weakness. Neutrality is strength. Empathy is the strongest.”(3:47) - In business rapport wins wars. If you can show genuine empathy for your customers, you have the strongest frame. You will always win(4:42) - Whenever you encounter someone who is displaying strong emotions (i.e. anger, sadness, etc), the goal is to be empathetic. Ask yourself, “why is this person feeling this way?”(5:59) - You have to step into their shoes and look through their distorted lens of the world to try and understand their reasoning. Then step by step, remove layers of filters to that lens, to hopefully bring them back to reality.(7:00) -&nbsp; Like we get offended because we think it's about us. We think what they're saying is a reflection of us. And that’s not just the reality. It’s about them.&nbsp;(8:02) - If you can truly empathize with them, then you will always win the conversationFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

She wished for a weapon, but not for the skill to wield it. Today, Alex (@AlexHormozi) talks about being prepared for the requirements you need to fulfill in order to reach your goal, significantly if these requirements will help you scale massively. He also shares why your inflow is probably your bottleneck and there have to be acceptable metrics that you can extrapolate off of and then work backward into the factors needed to get there.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - When it comes to metrics if you want to be massive. You need to grow off everything, grow off organic, grow off outbound, etc. You can’t expect to reach your desired goal if you don’t do what’s required to get there(5:03) - If you're selling a service and you want to be big, then you have to know that there's going to be a back turn that's going to occur and that's just because it’s easy in and easy out. That's how it works.&nbsp;(6:53) - Most times, people have goals and are disconnected from the actions that are required to get there. If you want to scale, your inflow never stops. You need to multitask and if you're incapable of doing that, it means you're not able to manage your schedule.&nbsp;(10:00) - The whole point of this is if you're not where you want to be a lot of time, it's because your inflow is your bottleneck and you haven't operationally prepared yourself for what it actually looks like to sign up a hundred people. Alex shares some math with us to show either you switch your goal or your head.(15:12) - Either people need to be really clear on what they really want and make the adjustments accordingly or realize that what they’re trying to achieve is actually not their priority(17:00) - This is how the game works: how long will it take to reach your goal and what do you need to do in order to scale massively? Now you can try and tweak it into control, but you have to understand you're not gonna have orders of magnitude improvements.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

You need to lay down all the right cards before claiming your win. Today, Alex (@AlexHormozi) talks about the different factors that should be considered when you’re reopening your business after COVID-19 and making sure that you’re reaching the right percentage points in order to become profitable again. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(10:59) - The profit model is not built for large group training to not be able to do large group training and Alex explains why. Even though you get permission to open back up, it doesn't mean that you're necessarily gonna have the profit to be able to do so.&nbsp;(1:57) - There are two main components of opening the right way. The 1st is you need to price your services at the price that that service would be normally offered.(2:49) - Even if not everyone will be coming back, the good news is that there are those who want to come back desperately. The 2nd component is “how do I know when it makes monetary sense?” Alex explains this concept with some math(4:22) - Make sure you getting an 80% gross margin minimum, which percentage points matter, and when you start your customers’ billing(8:32) - Once you overcome the math, you’re gonna have to make harder decisions in order to be more profitable(10:15) - You can click reset on your business. Alex shares with us 5 things you need to do right now in order to scale the business againFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

It's worse to lie than tell the truth about your intent. Today, Alex (@AlexHormozi) talks about why being upfront with your intentions is much better especially when it comes to the topic of making money, dealing with negotiations, how saying no is oftentimes the right decision, and how you shouldn’t trust those who say “I don’t care about the money”.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:51) - The reason why people are perceived to only care about making money: They’re ruthless, they’re clear. They are honest about who they are and their intentions from the beginning. Most people are here to make a profit.(3:08) - It is a major red flag when you come across someone who says they don’t care about making money. The people who lie about it are the ones that you need to be the most.&nbsp;(4:59) - The book that Alex mentions talks about three types of people: “I’m here for the money”, “I don’t care about the money”, and “You know what? I just value our relationship above everything else.”(6:22) - Saying no to 99% of all the opportunities presented to you &amp; the difference of those who are good vs. those who aren’t is the number of mistakes and the gravity of mistakes made(8:03) - When dealing with negotiations, you have to absolutely transparent to the other. Be clear with your intentions. Keep in mind that you want to get the other person to talk first. Make sure you want to be there for the long-term, and not just “put the relationship first”(12:05) - Sometimes you need to think about business like it’s a marriage. You have to be abundantly clear with your intentions, how the dynamic works, and so onFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Why don’t we get you started and see what can be done? Today, Alex (@AlexHormozi) talks about how to deal with someone who says they don’t have their card on them and the proper way to solve this situation. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:59) - “I don’t have the card…” Let’s address the elephant in the room. It can only mean you must’ve lost the sale earlier and you just didn’t notice or hear them get disengaged. So if someone throws this line to you it’s not a big deal, just wait.(1:58) - Try to accommodate the customer by giving them options. Tell them it’s okay. “Why don’t we get you started with the current card you have and swap it out later” and so on.(2:53) - Make sure to ask them if the proposed solution is fair enough. Try to also down-sell from there like “Why don’t we just use the card that you've got and I'll just put a two-day delay on it?”Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Skills, Traits, Views, Repeat. Today, Alex (@AlexHormozi) talks about what kind of entrepreneur wins the sale, why it’s important to care about the interests of your customer, and how repeating the 3 breaking points of becoming an entrepreneur every time you level up will help you grow immensely. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) - The person who makes the sale is the person who cares the most about the buyer. They care about the interest of the buyer more than themselves. The moment you're able to get someone to be real with you in the sale, you've already won the sale(3:53) - If the customer believes that you genuinely care about them more, or have demonstrated care about themselves then you win. An example of this is helping people get in shape and lose weight and take control of their lives(4:01) - Sales is just coaching with an outcome that’s defined over a period of time.&nbsp;(6:51) - Advanced salesmen are advanced because they don't do the basics. They are defined because of their outcomes and not much of their tactics.&nbsp;(7:47) - 3 major breaking points in professional development: acquiring skills, the character traits to execute the skills, and your world beliefs.&nbsp;(10:05) - Every level you move onto encompasses all three of those points and you kind of have to spin your way through them over and over again.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

The obstacle over our portion of any sale is a dance, not a fight. Today, Alex (@AlexHormozi) shares with us this unique but very effective sales tactic that helped him bring his sales calls with ease and overcome the obstacle of decision-making by the end of the conversation with the customer. Tip: make the call feel like a conversation rather than pressuring them to make a decision. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:19) - Alex discusses the term “Labeling”. One thing you should know is that it has nothing to do with the opposite overcome. You should label someone with a positive attribute and then associate that action that you want them to take.(2:44) - People want to be consistent with a positive attribute that you've labeled them with. It works extremely well in selling situations.&nbsp;(3:51) - The tonality in which you question the customer will determine the path you lead them to the sale. It’s not just the words, but how you say them. Keep the tonality neutral as much as possible.(4:42) - Alex gives an example of labeling and controlling your tonality with the customer. He also tries to build some rapport with the customer because he’s trying to connect that person to someone he cares about.(5:58) - When it comes to the decision-maker at the end of the call, you don’t win sales by proving someone wrong. If you prove yourself right, you lose the sale.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Make the customer feel like you are accommodating them in every way possible. Today, Alex (@AlexHormozi) talks about how reciprocity is one of the greatest persuasion tools when it comes to downselling, how to get your customer to genuinely say yes to your offer, and why your words and the way you say these words affect the flow of the conversation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - Understanding how to downsell like a champ takes a lot of skill but will give you many opportunities for your business. If you do it poorly, you will sound like you’re begging. In order to avoid lowering your prices, the key is to have a set of cards that you have in your back pocket that you can choose to play as you go down.(2:15) - One of the most powerful influences in human psychology is reciprocity. With reciprocity, people will say yes to things because it is in our human nature.(3:39) - Alex shares with us how to properly use, which is one of the strongest motivators for persuasion, in a downsell environment. Some examples include: asking for testimonials, etc.&nbsp;(7:25) - When it comes to making deal-breakers, you have to be clear on what you’re asking from them. You also have to sound convincing with your words and tonality by using the phrase “fair enough?”(8:23) - The goal of the conversation with your customer is to get them to say yes. Don’t just read off a script and pretend to sound convincing. Talk to them as if you really want them to say yes to you.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

If people don't get why you made the decision, they resent the decision. Today, Alex (@AlexHormozi) shares with us some advice on how to talk to your employees about hard decisions that were made for the betterment of the business, how to deal with those who react negatively towards these decisions, and ultimately learn how to inspire these people despite these difficult times.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:26) - Whenever you have to introduce a new change in your business, you need to remind them of the vision. “Where are we trying to go?” Also, present the options after announcing this new change.(4:08) - When you’re presenting options, you can be fairly forthcoming. Ex. “I’ll take nothing while you guys take half of the sales. If you aren’t comfortable with staying and want to leave that works also”(5:12) - You’re not just presenting the options to your customers/employees. You are presenting options that will allow them to participate in the decision as well. If they disagree or react negatively, that means they resent the decision.(8:33) - When you explain to someone the decision, you have to give them the information that led to making this call. Let them know that understand why that decision was being made(10:50) - There are going to be a million hard decisions, and you might not agree with some of them most of the time. But as long as you’re still in the game we’re going to get out of this togetherFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"People will always choose their convenience." Today, Alex (@AlexHormozi) discusses how the COVID-19 pandemic has accelerated the adoption of remote fitness services and how gym owners need to adapt to this new reality. He encourages gym owners to learn new skills such as selling over the phone and take advantage of the opportunity to build a successful online fitness business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:48) - "Oh sh*t moment" - fewer people will come back(3:03) - People choose convenience, slow recovery(5:25) - ROI on remote vs in-person, operators can build million-dollar businesses(9:47) - Online business opportunity, guaranteed outcome with math(11:27) - Opportunity is there, build six-figure online income now(12:32) - Don't let emotions/fear stop you from learning new skillFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"When you spend money on marketing, you make more money than you think you do, right? You just collected other vehicles." Today, Alex (@AlexHormozi) discusses the importance of gym owners thinking like business owners, making decisions based on math rather than emotions, and being willing to make short-term losses for long-term gains. He also shares examples of how marketing can have secondary and tertiary effects on revenue and how offering multiple options can increase profits for gym owners.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:53) - Gym owners must become business owners to survive.(3:22) - understand the lifetime value of a customer.(6:03) - Jim Launch made people money 4-to-1 in 24 hours.(9:38) - be willing to make short-term losses for long-term gains.(11:33) - Break even on day 30 instead of day 1 for more profit.(14:10) - Think with math, not emotions for success.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"You've gotta be able to sell over the phone. That is the skill." Today, Alex (@AlexHormozi) talks about the importance of being able to sell over the phone and how it is a necessary skill for success in the current remote setting. He urges us to embrace the process and accept that they will need to put in the reps to acquire the skill.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:55) - Selling over the phone is a key skill for success.(4:08) - Exposure conquers fear.(5:39) - To succeed remotely, learn to sell over the phone.(6:27) - The first 20 hours of learning a new skill yield the highest returns.(7:17) - Embrace the suck and get on the phone to sell.(15:39) - Selling over the phone is key to keeping and gaining customers.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The thing that separates good salespeople from bad salespeople is how they say the words." Today, Alex (@AlexHormozi) shares tips and tricks for increasing sales in the remote fitness industry, including scheduling tactics and negotiating price points. He emphasizes the importance of tonality and energy management in sales, and suggests the use of assumed close offers to increase sales volume.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Daily call with gym lords to move faster(1:26) - Schedule 15 min increment on thank you page(2:38) - Practice reps with right words and tonality(3:48) - Manage energy on 10-15 daily calls(5:20) - Ethically charge different amounts with bullets in holster(9:06) - Offer $500 value for free with membershipFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"People pay for you to pay attention(…) They want you to pay attention to them." Today, Alex (@AlexHormozi) discusses how to adapt to changing buying behaviors during a recession. He explains the importance of messaging, focusing on savings, and providing more value for the same price, as well as the significance of giving attention to customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - Messaging shift from prosperity to preservation doctrine for clients(2:38) - Present offers as best value, not premium, focus on savings(4:16) - Structure operations for operational efficiency and customer value(6:47) - Small group studios provide status and credit to clients(9:34) - Communicate changes to customers as more valuable and discounted(12:34) - Monetize free and discount offers to acquire customers, create efficient modelFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

*Disclaimer* "I am NOT saying you should do this. You should live your own life and make your own decisions. I have a very high-risk tolerance and conviction in my skill set. So I make this decision with this data set as a backdrop." "And so when you get on the phone, if you wanna sell right, you gotta make 'em feel good." Today, Alex (@AlexHormozi) discusses what he would do if he were in the position of having six gyms during the Covid pandemic. He outlines a step-by-step plan to flip the facilities into a remote model, cut overhead costs, and focus on accountability to maintain recurring revenue.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:25) - Give advice to the audience to achieve 80% win for a 90% marketplace.(5:26) - Provide accountability for $3000/month while working from home.(10:29) - Trainers do daily reach-outs, maintain customers, and workout.(11:54) - Work hard to succeed; don't be afraid of change.(13:05) - Remote fulfillment makes more money; take advantage of the opportunity.(14:03) - People want to feel good; make customers feel good.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Winning doesn't teach us much, but losing sure does." Today, Alex (@AlexHormozi) discusses how to win in a recession by redefining what winning means and understanding which of four entrepreneurial archetypes you fall under. He also emphasizes the importance of putting in hard work and enduring through difficult times.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - Reshuffling of demand in recession.(2:47) - Successful companies preserved cash flow.(3:33) - Redefining winning as surviving.(5:04) - Four categories of entrepreneurs in the current market.(13:01) - Losing teaches more than winning.(14:04) - Redefining winning, understanding type, and taking action is key.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Courage isn't acting in the absence of fear, but acting despite fear or taking action despite of how you feel." Today, Alex (@AlexHormozi) discusses the importance of taking imperfect action and adapting to new circumstances in the face of the COVID-19 pandemic. He emphasizes the need for businesses to recalibrate and utilize existing resources to meet new market demands.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:08) - Emergence of new challenges in business due to pandemic(1:54) - Choice between imperfect action or no action(3:35) - Utilize existing resources to recalibrate for new market(5:23) - Courage is acting despite fear, take imperfect action(6:41) - Adapt to new circumstances, learn from others' mistakes(9:59) - Provide value in new vehicle, government programs to helpFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"There's always a way if there's will." Today, Alex (@AlexHormozi) discusses various obstacles that entrepreneurs may face during uncertain times and provides tips on how to overcome them. He emphasizes the importance of adapting to changes, developing a thick skin, and finding new ways to provide value to customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Control what we can, like our health, amidst uncertainty(1:46) - Develop thick skin, as high volume game(2:59) - Some industries had supply and demand disappear overnight(4:03) - Flip thinking, take advantage of remote fulfillment for higher margins(6:39) - Best opportunity to quit, adopt "there's always a way" mindset(9:58) - Lowering prices is an excuse, find new problem to solveFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Winners will always win. Whenever there's panic, there's always opportunity." Today, Alex (@AlexHormozi) provides advice and strategies for gym owners to navigate the challenges posed by the coronavirus pandemic. He discusses the importance of transitioning to remote training, cutting overhead costs, and running advertisements to fill the bucket back up.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:11) - Competitors don't steal clients, but you lose clients.(5:15) - Reciprocal relationships elevate both parties and promote growth.(12:13) - Improved headspace leads to helping others indirectly.(13:07) - Best clients share aligned psychological beliefs and values.(16:32) - Tactical abundance: use my resources, don't talk bad, be apathetic.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Your competitors don't steal clients from you. No one steals clients, you lose clients." Alex (@AlexHormozi) discusses the importance of shifting one's mindset from viewing competitors as stealing clients to embracing abundance and helping others in the industry. He emphasizes the benefits of building relationships and how it ultimately benefits everyone in the community.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:53) - Actively testing ads for remote gyms, 3 things being tested.(2:30) - Promise of no sunshine or rainbows, prepare for intensity.(5:50) - Stop the bleeding, transition clients to remote workouts.(8:04) - Business decisions, keep valuable assets, cut costs, provide value.(11:52) - Fill the bucket, run ads, impressions cheaper than ever.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"When you have a big initiation fee and the larger discrepancy between the initiation fee and then the subsequent billings, the stickier the billings become." Alex (@AlexHormozi) discusses the benefits of using an initiation fee and how it can make subsequent billings stickier. He also talks about different ways of using discount offers and how to monetize them ethically.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:17) - Benefits of initiation fee: stickier billings, cool discounts(3:20) - Initiation fee allows cool discount offers(6:27) - One-time fee explained: one-on-one help, 80% savingsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Being a d*ck does not make you more money." Alex (@AlexHormozi) talks about the importance of having grace in business and not burning bridges. He shares personal experiences and gives examples of how being a dick does not make you more money, and that approaching situations with patience and perspective can lead to more success in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:58) - Burning bridges makes you less money.(5:02) - Business mistakes happen; all are imperfect human-based.(7:09) - Have grace in business; don't burn bridges.(9:02) - Negativity is remembered, not the person or subject.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"If you just add that extra dollar, like overnight, you have $400 a month that just appears magically to you." Today, Alex (@AlexHormozi) shares four billing tactics to maximize margin, including adding 99 cents to all memberships and purchases, using backup cards to decrease turn, switching to a weekly billing cadence, and using ACH for lower processing fees. These small tweaks can add up to significant increases in profit for gym owners.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - Add 99 cents to purchases/memberships.(3:34) - Get backup cards to decrease turn.(5:05) - Switch to weekly billing cadence for extra cycle/year.(7:01) - Use ACH for lower processing fees.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethically use free offers to acquire more customers at a cheaper price.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:09) - The core offer should be exceptional and grow the business.(3:11) - 3 Components of a good offer(5:05) - 1st-3rd Free Offers: bribe, limited, and trial with penalty(8:34) - 4th-7th Free Offers: with deposit, “forever”, giveaway, &amp; with commitmentFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The objective of a business is to make a profit (…) That is what separates it from a nonprofit.” Today, Alex (@AlexHormozi) discusses the importance of taking profits out of your business and investing in yourself rather than constantly reinvesting in the business. He emphasizes the cyclical nature of the business and the need to be disciplined in taking money out every month to increase net worth and prepare for potential downturns.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:25) - Difference between reinvesting in business versus reinvesting in self(3:27) - Take more money out to need to make more money(6:45) - Losing on profit and valuation of business by keeping money(9:54) - Rip out as much cash as possible every month(13:01) - Prioritize maximizing monthly profits, keep in mind the cyclical nature of the business.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Tip: ask for a backup card during the signup process. Today, Alex (@AlexHormozi) talks about their social media presence and provide a tactical tip on how to eliminate two-thirds of payment declines for recurring businesses by getting backup cards from customers during the signup process.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Sale starts with signup process.(1:46) - Get two cards after backup card request.(1:54) - Swap card and rerun recurring members for fewer declines.(2:39) - Implement to eliminate two-thirds of declines practically overnight.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"You always have that advantage cuz you are in the moment of truth." Today, Alex (@AleHormozi) discusses the importance of mastering the first sale in order to maximize throughput and revenue in a service-based business. He outlines a sales process that includes anchoring high, working down, and using humor and rapport to sell.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - 4 sales types(3:03) - Service sale process with high anchor and downsell(9:18) - Mastering first sale maximizes throughput with math breakdown(12:04) - Importance of providing value and getting clients invested(13:46) - Start high, work down with rapport and humor to sellFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The more I see the big companies (…) all I keep seeing is how they focus on removing barriers, on how they focus on removing friction" Today, Alex (@AlexHormozi) discusses the value equation and how to increase the perceived value of a product or service by decreasing the obstacles and friction that a prospect has to go through to achieve the desired outcome. He emphasizes the importance of focusing on the bottom side of the equation and removing pain and decreasing the bottom line for customers to increase the value of the product or service.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:30) - Value equation has four pieces.(2:48) - Detractors: delay, pull away from value charged. Actual time/effort.(5:17) - Examples: Xanax vs meditation and Netflix.(9:25) - Decrease time and effort to increase value.(13:04) - Real value is removing pain, decreasing bottom side.(16:29) - Differentiate value and squeeze time to win and keep customers.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The thought of deserving something is literally the most entitled bullsh*t I've ever heard of in my entire life." Today, Alex (@AlexHormzi) talks about his thoughts on the concept of deserving something and how it bothers him. He also discusses his upcoming vacation and the importance of planning campaigns for the holiday season in order to boost business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:49) - Word "deserve" bothers me.(4:53) - Entitled bullsh*t: "deserve" something.(6:20) - The game is rigged. Action over entitlement.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Ask for the ID first. That's what gets them to take their wallet out. That way they can't say they forgot their wallet." Today, Alex (@AlexHormozi) shares with us sales tips for overcoming the common objection of not having a credit card, including asking for ID to get the customer to take out their wallet and swapping their ID for their card.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - No one leaves home without credit card.(2:07) - Ask for ID to verify info accuracy.(3:07) - Suggest using different card if needed.(4:20) - Walk out together if you have rapport.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Whisper it first. Then tease it. Then shout it." Today, Alex (@AlexHormozi) discusses the importance of creating hype and positioning when promoting new programs or services. He outlines a framework for building excitement and addressing potential customer pain points, and emphasizes the need to follow a deliberate and strategic approach to marketing.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:07) - Don't just promote, address beliefs and information.(4:15) - Send follow-up emails addressing pain points every other day.(8:00) - The last 48 hours are for sign-up links.(11:33) - Rules of selling don't change.(14:09) - Even with marketing, there will be missed opportunities.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The number one reason that people fail is because they are successful, then they change something." Today, Alex (@AlexHormozi) discusses the biggest mistake that successful entrepreneurs make: not being able to repeat successful actions. He explains that it is important to focus on quality assurance and consistently do the same actions to sustain success, even if it is boring.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:38) - Not repeating successful actions leads to common mistakes.(3:50) - Learn to say no, as the temptress of skill increases.(4:38) - Bergman trap: fail and know why you failed correctly.(7:19) - Profit comes from repeating same actions, entrepreneurs get bored.(9:09) - Quality assurance and consistent actions for continuous successful profit.(10:16) - Don't optimize and tank it, be okay with it.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The only number that really matters in marketing from an acquisition standpoint is cost per acquisition." Today, Alex (@AlexHormozi) discusses the importance of measuring marketing success based on cost and lifetime value ratios, rather than just the cost per lead. He walks through each step of the funnel and emphasizes the need to measure as close to the sales stream as possible.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:29) - Cost per acquisition is the only important marketing metric.(4:15) - Aim for a 3:1 or higher LTV to cost of acquisition ratio.(8:38) - Analyze marketing success based on cost and lifetime value ratios.(10:55) - Lead quality can improve 3-5x based on pre-opt-in information.(12:11) - Non-opt-ins due to program details save time and effort.(13:08) - Measure revenue per show to evaluate campaign success.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Talk about in terms of pain avoidance (…) people tend to be more responsive to it." Today, Alex (@AlexHormozi) discusses the importance of availability for making sales and the difference between talking in terms of pain avoidance versus opportunity for gain. He shares a story about reframing his message to gym owners and seeing a huge response as a result, and emphasizes the importance of using math to guide business decisions instead of emotions.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Importance of availability for sales; availability impacts marketing throughput.(3:14) - Wasting two-thirds of ad spend.(4:27) - People focus on avoiding pain instead of seeking opportunity for gain.(7:29) - Opportunity for gain and pain avoidance as math.(8:32) - Let the math guide you, not your emotions.(11:28) - Gym owners need availability for business success.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Never get too far away that you can't see the problems." Today, Alex (@AlexHormozi) shares his failures and lessons learned in business, people management, and relationships in the year 2019. He emphasizes the importance of focusing on one thing, protecting the core, and balancing comfort and distance in relationships.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:06) - Product must solve pain, not be a gain.(5:09) - Effort is success, not an outcome.(9:15) - Stay close to problems in organization.(16:45) - Balance comfort and distance for variety.(22:31) - Success created with skills, sustained with traits, beliefs.(29:37) - Time and effort required for success, not outsmarting it.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Normal people have concerns. You need to overcome them." Today, Alex (@AlexHormozi) shares with us how to manage sales conversations and sales teams using the Closer framework, regular communication cadence, call recordings, cutting the bottom 10% of sales team, and keeping the team competitive through leaderboards and competitions. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:19) - The C-L-O-S-E-R framework(8:25) - Use Gong for call recordings. Suggested communication cadence.(9:38) - Cut bottom 10% of sales team regularly to increase productivity.(10:05) - Use leaderboards and competitions to keep sales team competitive.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The amount of goodwill you have times the number of times you ask for a sale equals revenue equals how much money you make." Today, Alex (@AlexHormozi) discusses the importance of maximizing value extraction from customers by providing multiple revenue streams and upsell opportunities. He uses the example of a rental car company and outlines a choreographed process for upselling and ascending customers in a pipeline.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(00:58) - Enterprise businesses extract and provide value to end users.(2:19) - Goodwill times sales equals revenue.(2:55) - Upselling includes multiple revenue streams and conversations.(7:20) - Upselling for gym owners: sell to goals, multiple revenue streams.(13:50) - Consistent value extraction is key to increasing revenue per customer.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The best salespeople have conviction. If you can bring that conviction to the table, they will feel it." Today, Alex (@AlexHormozi) discusses the importance of conviction in sales and how to maintain it even when facing potential failure. He emphasizes the need to compare alternatives and sell in the mind against them.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:15) - Lack conviction, need to believe in results for sign up.(2:40) - How to maintain conviction with potential failure?(5:18) - Highest conviction leads to highest closure(7:53) - Script doesn't matter, conviction does.(12:22) - Increase closure by analyzing alternatives to signing up.(17:28) - One favorite close: "fair enough."Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Consider the alternatives. You can't expect the same if you change the variables.” Today, Alex (@AlexHormozi) talks about some of the most used sales tactics he learned in the trenches, including using the phrase "just how we've always done it" and asking customers which product they prefer. He also emphasizes the importance of having conviction in your service or product and believing in your vision in order to be successful in sales.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:54) - People need to see others do it before they comply.(5:50) - Asking what someone wants is the easiest way to sell.(7:23) - Changing variables changes outcomes, the most important sale.(9:56) - Conviction is key in the sale between you and your service.(12:26) - Conviction comes from considering alternatives.(15:46) - Belief in your service overcomes excuses, leading to success.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"If you monetize it properly, it can allow you to get a lot of the things that you normally pay for free." Today, Alex (@AlexHormozi) discusses the concept of monetizing a business's distribution network to generate passive revenue. He uses the example of a gym's members purchasing supplements and food to demonstrate how businesses can capitalize on their clients' purchasing habits to make money without extra effort.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:40) - Distribution base monetization for free products and services.(7:06) - Supplements sold with food covering normal expenses.(9:18) - Take care of your people to take care of customers.(14:04) - Decrease effort for lifestyle change to close better.(17:31) - Make it available to reach goals conveniently and save time.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"You probably think you work harder than your partner does, and your partner's reading this thinking that they work harder than you do…” Today, Alex (@AlexHormozi) talks about the challenges of partnerships in small businesses and the importance of clearly defining roles. He advises against partnerships and suggests that entrepreneurs should develop all the necessary skills to operate a small business or hire someone to do it for a fraction of the cost of a partner.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:34) - No clarity of roles in partnerships leads to issues.(3:29) - Clear division between entrepreneur and integrator is necessary.(5:32) - Clearly defined roles are key to success in partnerships.(7:43) - Define tasks and acknowledge strengths/weaknesses for success.(10:42) - Small businesses require fundamental skills.(12:44) - Establish buyouts early on to avoid conflict.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Churn is important so that you know that there is a problem, but it is very difficult to implement solutions to try and fix churn." Today, Alex (@AlexHormozi) discusses how to improve customer lifetime value by focusing on leading indicators of churn, such as customer activation points. He also talks about the importance of properly setting customer expectations and bringing in highly qualified customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:14) - Rich people think about what poor people don't.(3:39) - Focus on leading indicators of churn, as it is a late sign of issues.(6:44) - Customer expectations and transparency.(9:00) - Qualifications can change results and require less effort.(12:21) - Onboarding is a leading retention indicator.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Once you know the rules, play the game. Business is a game." Today, Alex (@AlexHormozi) discusses the need for fitness entrepreneurs to focus on making offers that convert and to not be afraid of upselling. He emphasizes the importance of clarifying customer priorities and providing information so that customers can make informed decisions about the offers that best align with their goals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:16) - Make an offer that converts. Upselling isn't illegal.(4:03) - Inform clients of options to get what they want.(6:51) - Market offers that convert. Sell helpful products. Keep testing.(8:05) - Trainers' poor money mindset; give up morals to make money.(9:11) - Clarify priorities, present information, help make informed decisions.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"I've never fired someone and not found someone." Today, Alex (@AlexHormozi) discusses how to make decisions about employees who are not performing well. He emphasizes the importance of understanding cultural fit and provides tips for re-onboarding employees who lack the necessary skills to perform well.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth..Timestamps:(2:13) - Replace poor performers; disrespectful or uncommitted employees should leave.(4:20) - Poor performance is due to communication, skill, or motivation issues(6:12) - Scaling service requires scaling culture and values(8:27) - Respect authority to avoid termination. Communication may not be understood.(12:53) - Clear path to success motivates employees to perform well(15:30) - Team members must consistently perform to earn game time.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“The best data is from all the people who leave, right?” Today, Alex (@AlexHormozi) discusses the importance of analyzing data from lost customers to identify traits of good and bad customers, setting proper expectations to avoid customer disappointment, and focusing on high-lifetime value customers. He also shares insights on how to amplify value and build trust with prospects through expectation management.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:29) - Score leads by value-based characteristics and behaviors.(6:33) - Qualify customers to cut inflow and reduce escalations.(10:53) - Analyze data from lost customers to identify traits of good/bad customers.(12:57) - Overdeliver value by demonstrating necessary skills for using your service.(14:32) - Sell towards behavior, sustainability, and long-term change instead of hot selling.(16:33) - Set proper expectations to avoid customer disappointment.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"You can be successful at anything you want, just not everything you want." Today, Alex (@AlexHormozi) discusses the importance of acquiring and deepening skills, as well as developing character traits such as focus, patience, and consistency to consistently execute those skills. He also emphasizes the need to prioritize and say no to shiny objects in order to achieve success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:22) Stack skills in deficiencies, find them, learn new skills.(5:22) Consistency's not a skill, it's a character trait.(7:27) Learn character traits to consistently execute acquired skills. Focus &amp; patience.(9:03) Beware of the woman in the red dress.(13:46) Successful at anything, not everything.(15:23) Effort to maintain muscle vs. make muscle increases dramatically.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“Success to me is a choice, is being able to choose what I want.” Today, Alex (@AlexHormozi) is joined by his wife Leila (@LeilaHormozi) as they discuss the importance of the shared mission, shared values, and complimentary skillsets in successful marriages and business partnerships. They also provide insights on the cheerleader vs fullback concept, making the first dollar together, and the definition of freedom for entrepreneurs.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:23) - 3 things for successful marriage and business partnership(7:10) - Cheerleader vs fullback concept by Gary V.(10:46) - first dollar together increases likelihood of staying married(12:34) - society's definition of freedom vs entrepreneur's reality(16:26) - Marriage is a partnership with priority, a partner in war.(20:43) - Helping partner and telling spouse as you do friends.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"No one likes change." Today, Alex (@AlexHormozi) talks about the lessons he learned from his failed attempt at marketing a new service called "Hybrid" that combined in-person and online nutrition and accountability coaching. He discusses the importance of effective messaging and understanding the needs and expectations of real business owners.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:08) Lesson learned: headline or hook matters.(4:52) Combined service made nutrition and accountability easy to understand.(6:51) Real business owners have real expectations.(8:46) Sell to their goal to solve their problem.(11:03) Hybrid still exists but called one-on-one nutrition accountability.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Maybe it's better to think no one will outpace me. Or no one will outlearn." Today, Alex (@AlexHormozi) discusses his fundamental issue with the quote "no one will outwork me", stating that it is ill-informed and unrealistic. He suggests a more productive way to approach work and achieving goals by thinking in terms of sacrifices and personal growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - Dislike absolutes; saying no one will outwork is stupid.(2:23) - We underestimate our work capacity.(3:37) - Most hard workers don't think about it.(6:15) - You can accomplish anything when you have no choice.(8:19) - No one will out-sacrifice you to be successful.(11:12) - We make our own identities, which may hold us back.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Stop whining. It's not gonna get better." Today, Alex (@Alexhormozi) discusses the importance of accepting the rising costs of online advertising and instead focusing on monetizing customers and providing more value. He emphasizes the need to continually improve one's business and find ways to increase the lifetime value of customers, regardless of the advertising platform used.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:59) - Get over it. Accept the marketplace will rise.(1:58) - Focus on monetizing customers you can control.(4:51) - Let math dictate, be less emotional.(5:47) - Make customers more valuable, provide more value.(7:22) - Stop complaining, provide more value, liquidate acquisition costs.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Your job as the reporter is to go and grab the story and capture it." Today, Alex (@AlexHormozi) discusses a simple formula for creating effective fitness ads. The formula includes using a headline with a duration, benefit/result, and power word, and matching the creative and copy to the target audience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - Formula for fitness ads: duration, benefit, power word(4:40) - Next step: creative design(5:15) - Copy: specify target audience(7:30) - Start with attention-grabbing headline; consider branding and imagery(9:38) - Who it's not for can be more powerful than who it is for(12:06) - Ensure page matches offer, benefits, and results in adFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Information is the single best investment that you can have because information is the only thing that buys you time." Today, Alex (@AlexHormozi) discusses the concept of talent stacking, which involves acquiring multiple skills and stacking them on top of each other to create exponential returns. He emphasizes the importance of investing in information and acquiring skills to become more valuable, and encourages listeners to prioritize learning and skill acquisition.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:26) - Information is the best investment for buying time.(7:24) - Spend money to acquire skills until you can't.(10:55) - Take responsibility for income level and become more valuable.(17:54) - Learn from those with talent stacks that surpass you.(24:22) - Need less, not more, things to make more money.(27:16) - Use talent stack to grow and sell business.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The biggest and hardest part about business is being boring and consistent because it's hard because humans get bored." Today, Alex (@AlexHormozi) discusses the importance of consistently marketing with messaging that has worked in the past, how to find new stories that fit within those messaging buckets, and also gives two analogies to illustrate his point.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) - Advertisements: need for consistency, avoid repetition, new stories within messaging buckets(2:42) - News: people change, stories remain, consistency in messaging(3:06) - Marketing: core desires stay constant, messaging doesn't need creativity(5:18) - Stories: fit messaging buckets that target audience responds to(8:00) - Story believability: personal elements in larger messaging buckets(11:09) - Pain points: hit multiple avatars, salient experiences, story experienceFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"When you're looking at problems in the business, start with the big obvious hairy one, which is probably the one you don't wanna look at.” Today, Alex (@AlexHormozi) discusses the importance of confronting the big, obvious problems in business rather than looking for advanced solutions to small problems. He emphasizes the need to focus on the fundamentals and execute them consistently to achieve success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:49) - Clear, simple communication is effective.(4:02) - Address the big, obvious problems in business.(7:31) - Goodwill is important to prevent attrition.(8:08) - Emotionally detach when appraising business.(10:18) - Finish strong to circle back to the beginning(12:52) - Consistency is key to making more money.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“Then once they see how, then they're like, ‘oh sh*t. I'm not sure if I'm willing to do that.’" Today, Alex (@AlexHormozi) talks about the importance of hunger and drive in achieving success, and how complacency can hinder growth. He also encourages listeners to focus on internal motivation and to figure out why they are not doing what they already know they should do in order to achieve their goals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - sets winners apart from non-winners. It's about hunger.(4:27) - successful people driven by deep insecurities or fears.(5:06) - do you actually want what you claim to want?(10:20) - you know what to do, figure out why you're not.(12:42) - relief when making money is not champion-like motivation.(14:33) - choose not to make money when knowing how to make.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"When you have an opportunity or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Today, Alex (@AlexHormozi) discusses the struggle of determining who to listen to for advice as an entrepreneur, and shares personal experiences with making non-ideal decisions that ended up being the right ones. He encourages listeners to weigh decisions based on opportunity cost and to go all in once the decision is made.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:19) - Good-intentioned advice has a micro-perspective(3:19) - Weigh expected earnings to compare opportunities(4:48) - Decide without emotion, look at realistic mat(8:15) - Weigh decisions and take risks as entrepreneurs(9:45) - Listening to wealthier people can be dangerous, seek relevant adviceFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Cash flow is oxygen." Today, Alex (@AlexHormozi) talks about the importance of cash flow and prioritizing opportunities that can generate quick cash for businesses. He gives examples of three ways businesses can make cash quickly, including selling to existing customers and adding additional services.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:55) - Find cash flow opportunities that are threats.(4:23) - Experienced coach focuses on best opportunities.(5:24) - The 3 important plays(10:41) - Fixing culture may not provide fast results.(12:48) - Choose the most profitable option with least resources.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The air only gets thinner the higher you go. And so if you are constantly reaching for growth, you will always be out of breath.” Today, Alex (@AlexHormozi) discusses the struggles of scaling a business and offers advice on how to deal with the pressure and overwhelm. He emphasizes the importance of having a plan B, focusing on what makes money, and having a supportive partner.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - Reaching for growth causes breathlessness.(2:22) - Understand your plan B.(4:07) - As you go higher, competition gets fiercer.(5:52) - Personal problems get in the way of business.(9:03) - List out variables to overcome feeling overwhelmed.(10:47) - Discipline is necessary to implement ideas. Say no.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Once you’ve found the “aha” moment, keep on asking questions. Today, Alex (@AlexHormozi) discusses the critical moment in a sales pitch where the customer must realize what went wrong in their past attempts to solve their problem. He argues that this "aha" moment is necessary in order to break the customer's belief and show them why the new solution being offered will work.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:04) - Salespeople miss the aha moment by not knowing it.(2:07) - Determine the one thing you're driving towards.(4:00) - Ask with childlike curiosity to lower their guard.(6:23) - Lack of accountability is why you failed in the past.(8:12) - Build rapport by making them feel better about themselves.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The more of this stuff you have, the more you cannot be on a good day. You cannot have a lot of energy.” Today, Alex (@AlexHormozi) discusses the importance of setting up a sales environment that positions prospects to be more likely to buy. He emphasizes the need for a systematic process and pre-sale questionnaire to agitate and identify pain points, as well as the significance of consistent results in scaling sales.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) Clarify objectives of this part of sale(3:26) Identify and agitate prospect's pain points(4:55) Take prospect through sale before selling again(7:18) Set up pre-selling process and consistent sales approachFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"People will always be your problem." Today, Alex (@AlexHormozi) discusses the challenges of scaling a service-based business and emphasizes the importance of properly managing and incentivizing employees to avoid losing clients to competitors. He also provides a threefold model for motivating employees and offers tips on how to effectively communicate and train staff.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:01) - People are the problem in scaling a service-based business.(3:33) - Lack of communication or skill hinders compliance.(5:04) - Motivating employees is key to getting work done.(6:31) - Seeing implementation improves learning.(8:22) - Recognition, opportunity, and motivation drive team success.(10:32) - Recognition and opportunity are more important motivators than money.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"When you get someone to have shock and then their pricing is massively stretched from when their expectation, all of a sudden you break into a new stratosphere of buying in retail." Today, Alex (@AlexHormozi) discusses the importance of selling higher ticket items and how to push the price barrier by getting the prospect to have a "gasp" moment. He also emphasizes the belief that the more someone pays, the more they pay attention, and how to embed this belief in the salespeopleWelcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:09) - Explain to salespeople: we know more than incoming staff.(2:56) - If no gasp at price, price not high enough.(5:39) - Get the gasp upfront to make everything else cheaper.(6:27) - People pay for attention; sell to goal, not specific program.(9:42) - Don't be afraid of no to big one.(11:18) - More invested, more successful outcomes.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Your work will expand given the amount of time you have." Today, Alex shares his greatest lessons and failures including stepping too far away from the business, over-hiring, and miscommunicating changes to the community. He emphasizes the importance of learning from mistakes and continuing to pay it forward to others.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:25) - Stepped too far from gym launch, resulting in problems.(3:14) - Expected cold traffic to act like warm traffic.(5:29) - Wait until capacity exceeds utilization ability.(7:13) - Listened to small group of customers wanting more things.(8:15) - Failed to articulate hybrid well to existing community.(10:02) - Opening up to trainers made gym owners feel disenfranchised.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Working is a skill.” Today, Alex (@AlexHormozi) discusses the concept of work and the different levels of work ethic. He shares personal stories and examples of how individuals can learn to work more effectively and efficiently, and ultimately achieve success in their endeavors.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:06) - How to identify those who will succeed?(5:03) - The four levels of work ethic.(8:55) - The more you work, the better you get.(10:37) - Train level ones to work better.(13:01) - Share your story to teach hard work.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"You don't need to change your pitch. You literally just say at the end of this, ‘would you prefer to do X or prefer to do Y?’” Today, Alex (@AlexHormozi) discusses his recently written "hybrid manifesto" which distills the decision-making process for gyms looking to transition to a hybrid model into one central question: "Do I want to have an in-gym training community?" From there, he outlines two paths depending on the answer to that question.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:48) Want in-gym community?(4:19) Add hybrid level, increase profit.(6:09) Have gym? Start side business.(8:28) Existing gym more profitable by adding hybrid.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"If you want the things that everyone else doesn't have, you have to act in ways that everyone else doesn't act in, which means you have an unreasonable response to trauma and unreasonable response to pain." Today, Alex (@AlexHormozi) discusses the idea of overcoming difficult situations and becoming a champion, rather than letting those situations make you weaker. He emphasizes the importance of the story that we choose to tell ourselves and the impact it can have on our ability to overcome adversity.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:08) - People crumble when things get tough.(3:20) - Don't let adversity beat you.(5:41) - Winning is all that matters.(8:02) - How you respond to pain dictates your success.(10:59) - Choose between success and pity.(12:53) - Use hardship as fuel to win harder.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"’Speed is king’, is one of the core tenets of the business." Today, Alex (@AlexHormozi) emphasizes the importance of speed in executing decisions and getting things done in order to improve one's business. He encourages entrepreneurs to prioritize effectively, set deadlines, and push back on excuses to achieve faster growth and success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:51) - Success comes from shortening the idea-to-implementation loop(3:26) - Faster execution improves the organization(5:37) - Test and improve ideas, not just follow the playbook(7:40) - Improve speed in solving problems and improving things(9:01) - Solutions to problems should happen today, not in weeks/months.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Small gyms had the smallest amount of profit, medium gyms had the medium amount of profit, large gyms had larger amounts than the large, medium and small, and then the leaders had significantly more margin than the other three.” Today, Alex (@AlexHormozi) discusses the importance of pricing and how it can significantly impact a gym's profit. By analyzing industry reports, he found that higher prices resulted in higher profit margins, and that discounting was not good for business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Profit differences were due to pricing, not churn or acquisition.(3:29) - Leaders did not offer discounts as a trend.(5:43) - You can choose how much money you make per customer.(7:43) - Math is boring but crucial to making money.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Consistency matters so much more than intensity any day of the week.” Today, Alex (@AlexHormozi) emphasizes the importance of doing the boring work consistently in order to achieve success. He explains that simple tactics, such as making compelling ads and consistently working leads, are often overlooked but yield significant results when done consistently over time.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) Boring work is powerful because consistency is underrated for success.(3:24) Grit: how to deal with failure and stick things out.(6:01) Unlearn old characteristics to start new business.(8:21) Consistency matters more than intensity any day of the week.(11:59) Discounting simple tactics causes failure; focus on fundamentals.(14:34) Doing boring work yields unboring results.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The strongest profit lever in your business is price. And the way to get the price is to add more value." Today, Alex (@AlexHormozi) talks about the most powerful profit lever in business, which is pricing. He shares data-backed findings from a man named Patrick Campbell who owns two SaaS companies and explains how adding value to existing services and implementing upsells can significantly increase profitability without fundamentally changing the business model.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:11) - Double customers, double everything already there.(4:16) - Pricing is a more powerful profit lever.(6:00) - Scale pricing without incurring service costs.(9:36) - Enhance value, decrease churn, increase profits.(12:01) - Add a single upsell to core for extra profit.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Effort counts twice in the achievement category. It's just like how long will you stick with it?" Today, Alex, (@AlexHormozi) discusses his motivations for his work, how he deals with feeling overwhelmed, and how he stays focused on his goals. He also shares personal stories and insights into the mindset of successful entrepreneurs.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) What keeps you motivated?(2:53) Creating income opportunities(4:12) Motivated by fear, not gain(7:57) Staying focused on goals(12:03) Amazing what you can do with no choice(14:12) Achieve more with medium effortFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Hatred is a condition of success." Today, Alex (@AlexHormozi) discusses the importance of accepting and dealing with negativity and hate as a condition of success. He shares lessons he learned from Arnold Schwarzenegger, emphasizing the need to develop mental fortitude and focus on the fundamentals of business to achieve higher levels of success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) Higher success leads to more hate(6:34) More impact means more criticism(9:42) People remember how they feel, not what's said(11:30) Success requires boring work and good content(17:55) Mental fortitude is critical for success(19:48) Focus on the math and ignore distractionsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"We don't need new, we need better." Today, Alex (@AlexHormozi) talks about how important it is to stick to the fundamentals, how it will create more focus within the team, and how it can create a better end-user experience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:36) - Entrepreneurs change things that work when something stops working.(1:54) - We need better by doing things that worked at small/large scale.(3:59) - Objective remains unchanging, but processes and team will change.(5:52) - Figure out how to treat customers as a small shop owner.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"The reality is that if you start something that you can't finish, the likelihood that you're going to finish it faster is way, way, way higher.” Today, Alex (@AlexHormozi) shares his second biggest productivity hack, which is to utilize the small chunks of time in between appointments or tasks instead of wasting them. He emphasizes the importance of breaking the habit of thinking that nothing can be accomplished in those short periods of time and instead suggests starting a task and leaving it unfinished to maximize productivity.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - Most wasted as entrepreneur: minutes in between rounded off minutes.(2:39) - Driven to get back to writing, won't stop until next loop.(4:50) - Shift of thinking: start something and not finish it.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Me being uncomfortable will shape me into the person I want to be. Today, Alex (@AlexHormozi) talks about the challenges being a CEO. He also talks about his experiences, his thoughts on what comes after, and the hard truths that he has learned.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:53) - Discomfort never stops if you desire growth.(7:48) - Constantly challenge and improve yourself to grow.(11:05) - If you want it, it's your path. Embrace discomfort to become better.(14:40) - When big, delegate and communicate effectively.(17:27) - Balancing satisfaction and growth for entrepreneurs and customers.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Ask those questions to your team as well so that they feel included in, it's not just you always feeling you're driving the boat." Today, Alex (@AlexHormozi) discusses the importance of focusing on four key metrics to grow a business: increasing opportunities, increasing closing percentages, decreasing churn, and increasing profit. By prioritizing actions that directly impact these metrics, businesses can cut out unnecessary tasks and increase growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:23) - Focus on increasing opportunities(4:08) - Increase closing percentage and keep churn low(7:10) - Increase profit margin by reducing unnecessary costs(10:02) - Prioritize actions that are directly linked to growth metrics(12:27) - Those who prioritize growth metrics advance faster.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Today, Alex (@AlexHormozi) emphasizes the importance of going all in and making big changes instead of incremental ones, even if it requires sacrificing comfort for more. He shares his own experience of making a major pivot in his business and encourages listeners to confront hard decisions with no half-measures.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - It's scary when making changes, not at a wall.(1:33) - Foresight takes courage. Break and sacrifice for greatness.(4:45) - Begging for your sake. No half measures, full decisions.(7:38) - Willing to burn boats, make sacrifices, and have hard conversations.(9:47) - What do we stand for? Change, grow, or die.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“I get a ton of fulfillment from knowing that we're setting other people free.” Today, Alex (@AlexHormozi) discusses a new gym model that reduces risk and increases profits for gym owners, as well as the importance of breaking limiting beliefs about money and finding balance and meaning in striving for success. He also talks about the concept of the four quadrants of wealth and the different levels of freedom that can be achieved through business ownership.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:23) - Exploring limiting beliefs around money(3:11) - The four quadrants of wealth(4:39) - Understanding the game of wealth &amp; achieving financial freedom(7:19) - How to tap into a bigger network and create a bigger vacuum(8:21) - The benefits of giving and making money(12:02) - Identifying and overcoming obstacles to achieve financial freedomFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Respect has to be given before it's received.” Today, Alex (@AlexHormozi) shares his thoughts on the three dimensions of leadership, which he identifies as respect, fear, and love, and how leaders can gain respect by setting an example and embodying the values they want to project. He also discusses the importance of respecting others, how it can be earned in different ways, and how it can benefit relationships and leadership.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:29) The three dimensions of leadership: respect, fear, and love(5:41) Gaining respect through sacrifice and setting expectations(9:52) Exploring respect in leadership(18:31) Balancing love and fear in leadership(24:29) The balance of caring for employees while maintaining professionalism(27:27) Leadership and respect in the militaryFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“No pain, no gain.” Today, Alex (@AlexHormozi) talks about strategies for mental resilience, including how to deal with anger and become successful. He emphasizes the importance of understanding and channeling anger into something productive, and shares personal anecdotes about overcoming anger and finding success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:29) - Dealing with anger: understanding the causes and how to manage it(3:02) - Reflections on overcoming adversity and growing successfully(4:14) - How to diffuse anger and find closure(9:28) - Forgiveness and understanding in difficult situations(11:19) - How writing a story helped me overcome rage(13:03) - Dealing with stressful situationsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

People want what they don't have, but don't want what they do have. Today, Alex (@AlexHormozi) explores the trade-offs that come with achieving success and the sacrifices that entrepreneurs need to make in order to pursue their goals. He emphasizes that success requires hard work and dedication, and encourages listeners to consider whether they are willing to make the same trade-offs as those who have achieved success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:38) - Exploring the trade-offs of entrepreneurship(3:20) - Sacrifices for business growth &amp; its value(9:11) - Understanding the difference in returns on investment(13:04) - The trade-offs of sacrificing for success(14:39) - Understanding the trade-offs of growth and prioritiesFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“No more half measures.” Today, Alex (@AlexHormozi) shares lessons and epiphanies from a recent failure, emphasizing the importance of processing emotions and learning from failure. He discusses the power of breaking beliefs to effectively sell services and avoid getting in front of a group and sucking.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - Reflection on a momentous failure(2:26) - Processing negative emotions and moving forward(3:56) - Lesson learned: no more half measures(5:40) - How to effectively sell your services(11:14) - Breaking beliefs before presenting solutions(12:30) - How I helped 34 gyms sign up in 60 minutesFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Ignorance is an expensive cost. Today, Alex (@Alexhormozi) talks about the concept of ignorance tax, emphasizing the importance of gaining knowledge in order to avoid paying the high cost of ignorance. He also discusses the value of acquiring adjacent skills to increase one's value and reach goals faster.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:59) - Paying down the ignorance tax(7:29) - How to acquire adjacent skills to increase your value(10:31) - Investing in knowledge: how to reach your goals faster(11:56) - Investing in learning and networkingFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

It’s all about consistency. Today, Alex (@AlexHormozi) talks about the importance of recording and documenting business processes for improved performance, using video to standardize processes for sales training, creating a positive customer experience, and how to create an air-tight system for your business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:50) - Recording your business processes for improved performance(2:16) - Using video to standardize processes for sales training(5:54) - Creating a positive customer experience(7:23) - How to create an air-tight system for your businessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Imitation is a form of flattery. Today, Alex (@AlexHormozi) discusses the benefits of being copied and how it is not worth getting upset about. He emphasizes the importance of remaining focused, continuously innovating, and not letting issues distract from the success of the business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - Overcoming apathy and keeping 100% of your attention(3:04) - The benefits of being copied(4:42) - Why speed and innovation are key to success(9:00) - Focusing on your market rather than your competition(11:00) - The reality of copycats: why you shouldn't lose sleep over itFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

It’s important to stay consistent and to make decisions logically and not based on feelings. Today, Alex (@AlexHormozi) discusses the importance of making business decisions without being swayed by emotion, and emphasizes the need for entrepreneurs to stay neutral and make decisions logically. He provides examples of successful business owners who have developed a thick skin and are able to manage their emotions to make difficult decisions.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:30) - Examining the role of emotion in business decisions(2:54) - The benefits of being neutral(8:28) - Sacrificing short-term comfort for long-term success(9:46) - Consistently revisiting the basics of success(11:09) - Making difficult business decisionsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

It requires more than just mental thought and will require real effort to help build the business. Today, Alex (@AlexHormozi) discusses how to reverse engineer goals to a precise level and achieve gym growth. Using a step-by-step guide, he breaks down how to reach a goal of 300 EFTs (electronic funds transfers) and the strategies and tactics needed to get there.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:54) - A step-by-step guide to achieving a 300 EFT goal(6:20) - Gym owner's attrition goal achievement plan(12:42) - Lead generation and conversion strategies for a small business(14:29) - EFT goals and lead generation strategies(6:16) - How to make predictions based on real numbers(17:52) - Making accurate predictions for business growthFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

How do you start your day? Today, Alex (@AlexHormozi) discusses the importance of morning journaling and offers four questions to ask oneself every day to cultivate gratitude and start the day off right. He also emphasizes the importance of showing appreciation for those around us and provides tips on how to do so.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:01) - The benefits of morning journaling(2:27) - The four questions to ask yourself every morning to cultivate gratitude(5:21) - Reflecting on stressful situations as an entrepreneur(6:46) - Preparing for a successful day: 4 questions to ask yourself(10:29) - Setting one goal per day(12:28) - Four questions to start your day rightFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Becoming an expert business person is not so much about learning more things, but rather executing the things that you already know. Today, Alex (@AlexHormozi) discusses the importance of consistency in business and how doing the basics consistently is a key factor in advancing in business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:46) - Consistency can lead to business success(2:31) - How doing the basics can lead to exceptional business growth(8:05) - The power of executing fundamentals in businessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Sleeping more can make you smarter and wiser. Today, Alex (@AlexHormozi) discusses the benefits of establishing routines to reduce stress and increase productivity. He shares personal experiences and tips for optimizing daily habits, such as wearing the same outfit every day and getting enough sleep.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:50) - Establishing a daily routine: how decision fatigue can be avoided(3:27) - Eating healthy, exercising, and sleeping 9 hours every night(8:16) - Maximizing efficiency through minimizing decision making(12:27) - Establishing routines to reduce stress and increase productivity(14:28) - A daily routine for mental and physical well-being(15:32) - Tips for optimizing your life for maximum productivity and happinessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

The way you connect with your community matters. Today, Alex (@AlexHormozi) discusses the four client milestones that Gym Launch structures its communications around, outlines an ideal customer path for new clients, and emphasizes the importance of referrals, testimonials, and reselling for gym owners. He also touches on the benefits of connection and how it increases the likelihood of people staying in the business, as well as having better outcomes.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - Ideal customer path for new clients(2:34) - Creating a connection with customers: Referrals and testimonials(5:40) - Process for connecting, referring, and testimonial acquisition(7:32) - Collecting testimonials for improved feedback and results(8:28) - Reward system for customer service superstars and celebrating client wins(10:02) - The benefits of referrals, testimonials, and reselling for gym ownersFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“I need to go get people to follow me rather than learning the fundamentals of the game.” Today, Alex (@AlexHormozi) talks about the importance of not focusing on social media metrics, but rather on providing value, acquiring customers, and making money. He emphasizes that influence should be leveraged to create products and services that benefit customers and help make money, rather than seeking out more influence for its own sake.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - The dangers of obsessing over social media followers(2:19) - Focus on acquiring customers and providing value(7:02) - Benefits of focusing on business growth over social media influence(8:42) - Calculating ROI on social media content with a trainerFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"May your desire be greater than your obstacles." Today, Alex (@AlexHormozi) shares his four highest ROI habits, which include waking up early, consistent bedtimes, giving without expectation, and taking absolute ownership of all situations. He emphasizes the importance of these habits in achieving success as an entrepreneur and encourages listeners to implement them in their own lives.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - #1: Wake up at 4 a.m. for benefits.(1:16) - #2: Consistent bedtimes, including weekends.(6:30) - #3: Give to others without expectation.(11:52) - #4: Take ownership and responsibility for situations.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

By having all attention allocated to the biggest bottleneck, the business can grow faster. Today, Alex (@AlexHormozi) discusses the importance of identifying and addressing bottlenecks in a business in order to maximize growth. He emphasizes the need to focus on the five core functions of a business, allocate and prioritize resources, and deliver more value to customers than expected.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:12) - Maximizing growth by allocating and prioritizing resources(3:02) - Identifying and executing core business functions(4:28) - Overcoming bottlenecks for business growth(8:27) - Improving retention rates through effective problem-solving(9:44) - Creating permanent solutions and scaling your business using the three P's(11:51) - Resolving business bottlenecks for sustainable growthFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Beware of the Shiny Object Syndrome… Today, Alex (@AlexHormozi) talks about the idea of dichotomies and the difficulty of making decisions in life and business. He emphasizes the importance of wisdom, self-awareness, and identifying one's bottleneck in order to prioritize and process information.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) - Reflection on the trait of wisdom(2:51) - The psychological binary and the biological continuum(8:03) - Branding and prioritizing business goals(9:59) - How to distinguish the right information for your business(11:40) - Prioritizing information for business growthFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

People are paying for accountability. Today, Alex (@AlexHormozi) discusses the cost of retaining gym customers and retention strategies to triple lifetime value, including reaching out to customers who are not showing up, sending handwritten cards, and contacting all customers twice a month. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:44) - The cost of retaining customers(2:42) - Retention strategies to triple lifetime value of customers(7:30) - The benefits of investing in customer retention(9:03) - The cost of retention and how to foster relationshipsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Attention must be drawn to the importance of the product or service and its effects on the customer’s life. Today, Alex (@AlexHormozi) discusses the concept of selling and persuasion, focusing on the importance of establishing the promise of perceived value and connecting with the customer's pain points. He covers B2B and B2C strategies, as well as the importance of articulating the value of fitness services to potential clients.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:57) - Increasing value through emotional connection(3:15) - Establishing value in a B2C sale &amp; selling fitness professionals(6:04) - Value proposition for salespeople to increase conversions(9:26) - Uncovering limiting beliefs and establishing accountability(12:55) - Simplifying the sales conversation with clients &amp; process for your teamFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Unconditional love, respect, and pride from a parent to a child is based on character, not on circumstance. Today, Alex (@AlexHormozi) shares a powerful story from Ben Horowitz about the importance of having friends who can be there for you during both good and bad times. He also discusses the power of believing in someone before you can see any results and the difficulty of being kind to people who are not nice to you.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) The value of unconditional support(2:12) Unconditional love and respect in relationships(6:05) The power of believing before you can see(7:42) Reflection on unconditional human relationshipsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“If this were true, what else would be true?” Today, Alex discusses the importance of challenging your own beliefs and being open to help from others in order to achieve success. He also addresses the topic of evaluating the truth of a statement and suggests looking at the evidence and data presented.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:05) - Overcoming mental blocks to achieve success(6:33) - Examining the evidence of Gym Launch's success(11:22) - The hard work behind achieving weight loss goals(13:49) - The value of believing in your goals(18:50) - Benefits of weight loss programs and Gym Launch customer service(23:26) - How believing in yourself can unlock your potentialFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Believe it or not, entrepreneurs get stressed about money even if they make tons of it. Today, Alex, (@AlexHormozi) discusses the fallacy of never having enough money, exploring the stress and pressure of running a business and the importance of having a cushion of money saved. He also provides tips for entrepreneurs to manage the financial stress of their business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:28) - Understanding the fallacy of never having enough(3:14) - The stress of running a business(4:31) - The financial stress of entrepreneurship(8:23) - Understanding the cycle of stress and success(10:29) - The reality of floating a businessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

It’s not about doing more, but rather about looking at all of the decisions and tasks that will make the most money. Today, Alex (@AlexHormozi) discusses the challenges entrepreneurs face when deciding which tasks to prioritize in order to grow the business. He suggests that entrepreneurs should identify and focus on weak links in their business, and allocate resources to tasks that will make the most money.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Exploring the challenges of innumerable and impossible to-dos(2:39) - Differentiating between should dos and contributed value(5:55) - Identifying business bottlenecks and strengths(10:31) - Doubling down on strengths for business growth(12:04) - Investing human capital for business growthFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Learn from the past and keep moving forward. Today, Alex (@AlexHormozi) discusses the importance of embracing change and letting go of old business models in order to achieve growth and success, even if it means short-term losses. He emphasizes that accepting mistakes and making informed decisions is crucial for personal and business growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - How to overcome fear and embrace a new business model(2:11) - Letting the old die for the new to live(8:19) - Accepting short-term losses for long-term gains(10:16) - Owning your decisionsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

The more offers you make, the less goodwill you have. Today, Alex (@AlexHormozi) talks about how to balance goodwill and conversion in order to maximize profit. He emphasizes the importance of building strong relationships with customers and providing value to them while cautioning against nickel-and-dime tactics that can damage the brand.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Balancing goodwill and conversion points for maximum profit(2:46) - Building goodwill in your marketplace(5:47) - Maximizing profitability through goodwillFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

It’s more effective to focus on what can be removed from the plate, rather than just adding onto it. Today, Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) discuss a different approach to goal setting for the new year, suggesting that it is more effective to focus on what can be removed from the plate, rather than just adding onto it, in order to create sustainable goals. They also provide tips for business owners to delegate tasks and ruthlessly eliminate unnecessary ones from their calendars to make room for goals to naturally occur.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Exploring a different approach to goal setting(2:36) - Making room for goals; prioritizing and sacrificing(3:49) - Delegating tasks and prioritizing time(5:46) - Authority and decision-making in the workplace(7:08) - Breaking limiting beliefs to achieve business growth(9:09) - Reflections on scaling our businessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Even the smallest improvement can make a big difference. Today, Alex (@AlexHormozi) discusses how to achieve success in various areas, including gaining muscle and acing the GMAT. He stresses the importance of intense effort and the placebo effect, and share strategies for achieving goals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:15) - Achieving 740 on GMAT(3:55) - Diminishing returns for training and test prep(9:34) - Difference between maintaining and growing a business(13:17) - Business growth and physiological change(14:48) - Relationship between effort and achievement(17:48) - Maximizing business growth through volume and efficiencyFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Are you paying attention to the lifetime value of your customers? Today, Alex (@AlexHormozi) talks about the potential impact of leveraging buyouts (LBOs) on the economy and the business landscape, as well as how businesses can effectively acquire and retain customers by focusing on the lifetime value of customers and lowering the barriers to entry. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) Lifetime value and its impact on acquisition strategies(2:18) Lower barriers to entry with future LBOs(5:38) Benefits of lowering barriers to entry(7:19) Maximizing lifetime value to increase volume and lower barriersFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Micro gyms need to be aware of their competition and realize that they cannot offer the same amenities as larger gyms. Today, Alex (@AlexHormozi) shares with us the challenges of running micro gyms and the importance of understanding the fitness industry. He highlights the need for businesses to offer more than just fitness classes, such as nutrition and accountability, and to provide premium services in order to succeed.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Challenges of running a micro gym during recession(2:35) - The business you're actually in: fitness, nutrition, accountability(4:21) - Adapting to changing fitness industry(6:02) - Competitive advantage of word-of-mouth marketing and member retention(10:23) - Going above and beyond to provide premium service for gym membersFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

You need to have momentum in order to succeed as an entrepreneur. Today, Alex (@AlexHormozi) encourages business owners to take their business to the next level and shares stories of entrepreneurs who have achieved success through self-induced pressure and momentum. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - Overcoming explosive growth challenges with Gym Lunch(2:59) - The moment that changed Leila and my life(6:28) - The power of self-induced pressure &amp; ten-folding your success(10:51) - The benefits of going hard and always evolving(12:42) - Going all in during times of prosperityFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

It’s about having honest conversations, not sugarcoating them. Today, Alex (@Alexhormozi) discusses the importance of identifying talent and "cancers" in the workplace, shares examples of successful and unsuccessful promotions, and how overconfidence and pride can lead to difficulty in managing star performers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - Identifying talent and spotting cancer in the workplace(2:44) - The impact of ego on management(4:08) - Difference between prideful and productive employees(9:03) - Identifying prideful people in the interview process(10:21) - The benefits of being a truth-teller in the workplaceFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"They're not smarter. They're just more persistent." Today, Alex (@AlexHormozi) talks about the challenges of content creation and the importance of valuable and original content to stand out in a crowded market. He also emphasizes the significance of acquisition, marketing, and sales skills for those looking to make money and provides examples of how mastering one's craft can lead to success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - Reality of content creation: why most aren't good enough(3:20) - Benefits of focusing on paid acquisition for growth(4:19) - Investing in Acquisition, Marketing, and Sales Skills(8:38) - Achieving mastery through repetition(13:33) - Funnel kings and content creation(15:16) - Embracing challenges to achieve masteryFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"I just worked my ass off to not have it be right."Today, Alex (@AlexHormozi) reflects on the risks he took to pursue his dreams and start his own business, including owning a gym in Huntington Beach. He shares his experiences and emphasizes the importance of taking risks and documenting special moments before they fade away.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:32) - Career path: management consultant to Harvard MBA(5:50) - Starting gym in Huntington Beach with no experience(12:26) - Entrepreneurial journey: from bankruptcy to success(19:12) - Power of hard work: overcoming adversity, achieving success(20:52) - Journey of becoming a gym owner(23:35) - Salute to gym owners: message of appreciationFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Sometimes the problems don't manifest the way that would be obvious." Today, Alex (@AlexHormozi) discusses the importance of focusing on the big domino and prioritizing tasks to grow a business. He also emphasizes the need to manage stress and anxiety, say no to activities that do not move the business forward, and make the most of time to achieve growth and profitability.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:38) - Think strategically for entrepreneurial benefits(2:52) - Prioritize time and attention for business benefits(4:19) - Maximize productivity and reduce anxiety as an entrepreneur(7:36) - Maximize efficiency: get the most out of time(9:22) - Explore gym growth and retention strategies(10:48)- Focus on retention to grow your businessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Our job as the entrepreneur is to maintain these really, really high expectations." Today, Alex (@AlexHormozi) discusses the role of entrepreneurs and the importance of understanding the details of a challenge to create solutions. He also highlights the importance of believing in the impossible and pushing boundaries to achieve success in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Role of entrepreneur: Maintain higher standards(3:02) - Business owner's solution to consolidate databases(4:27) - Believing in the impossible: High standards lead to success(12:12) - Unconventional thinking: Move up in gym lunch(13:33) - Scaling business: Find the right talentFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"All of the things that we do should be geared around how can we get them to stick with it?" Today, Alex (@AlexHormozi) discusses the importance of understanding individual needs and goals when it comes to fitness training, as well as the trade-offs of certain types of training in regards to long-term health. He also touches on the challenges of running a profitable gym and the need to optimize training for the maximum benefit of clients.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:28) - Personal preference doesn't equal what's best for everyone's fitness.(5:19) - Personal experience with injuries led to a realization about sacrifices.(9:25) - Obsessive pursuit of growth and progress had negative physical outcomes.(11:15) - Informed decisions now may differ later, focus on lifelong training for profit.(13:31) - Minimize risk and prioritize business success when training clients differently.(14:10) - Pursue scalable models for turning passion into a profitable business.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Labeling as a great way of manipulating positive behavior." Today, Alex (@AlexHormozi) discusses how to use positive labeling to manipulate others into creating the environment that you want. He also talks about the negative effects of labeling oneself with a disorder and encourages listeners to view their supposed weaknesses as strengths.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:58) - Difference between manipulation and help is intention.(3:07) - Labeling: Give positive attributes, influence behavior, reinforce positive labels.(6:47) - Create value discrepancy early to sell high-priced items successfully.(10:00) - Addiction covers up underlying issues, focus on root causes.(12:30) - Labeling can be empowering or crippling, depending on how it's embraced.(15:18) - Be aware of labeling used against you and use it positively.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The only way to break through that is to fall in love with your customers." Today, Alex (@AlexHormozi) discusses strategies for staying motivated and growing your business, including understanding and fulfilling the needs of your clients, bridging the gap between clients and gym owners, and falling in love with your customers to create solutions and be excellent in your field.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:09) - Strategies for staying motivated and growing your business(2:20) - Need to connect with your customers for success(7:43) - Benefits of falling in love with your customers(9:04) - Creating content that connects with customersFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The reason that a lot of people aren't successful is because of the beliefs that they have." Today, Alex (@AlexHormozi) explores the challenges entrepreneurs face when trying to grow and change, including dealing with family perceptions and beliefs that may hold them back. He emphasizes the importance of being intolerant of certain behaviors and beliefs in order to achieve success and take control of one's life.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:48) - Managing family relationships during personal growth(6:26) - Power of beliefs: conversation with high-level entrepreneur(8:05) - Beliefs and necessity in achieving business growth(13:52) - Power of belief in achieving success(15:05) - Gaining wisdom through discernment: Seeing what others don't(17:09) - Emotional challenges of making business decisionsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The reason that a lot of people aren't successful is because of the beliefs that they have." Today, Alex(@Alexhormozi) discusses the power of reminders and the importance of being consistent in business and relationships. He emphasizes the idea that people often already know what they need to do, but they just need to be reminded and take action.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:50) - The power of knowing what you need to do(2:44) - Listening to your inner voice(6:29) - Reminding ourselves to do what we already know(8:01) - The timeless principles of business successFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“You know, you're gonna do it sooner or later. Might as well do it now." Today, Alex (@AlexHormozi) talks about the "Three Horsemen of the Sales Apocalypse," which are the three main obstacles entrepreneurs need to overcome in order to succeed in sales: price, delay, and decision-maker. He offers strategies and techniques for overcoming these obstacles and emphasizes the importance of understanding the theory behind each one in order to find success in sales.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:16) - Understanding three main obstacles in sales(3:04) - Establishing value and overcoming price objections(4:31) - Overcoming decision-making delays with closing techniques(8:06) - Summary: Overcoming decision-maker closes(9:39) - Common sales obstacles: time, fear, and fitnessFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"At the end of the day, in every market, there's always a gym owner who is doing better than you are with less." Today, Alex (@AlexHormozi) discusses the importance of owning one's circumstances and having an internal locus of control in order to achieve success in business. He emphasizes the value of identifying and acquiring the necessary skill sets to overcome deficits and move quickly through transitions as an entrepreneur.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:22) Own circumstances and outcomes for success.(4:58) Identify gaps, solve for long-term wins.(7:08) Invest in coaching to acquire quantifiable skills.(8:31) Transform business with skill development, own outcomes.(9:29) Identify lacking skills, focus on acquisition.(10:00) Teach mastered skills for added value.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"And so the question is, can you give yourself no other choice but to make more money?" Today, (@AlexHormozi) talks about how having a need that's greater than oneself can drive a person to make more money. He provides two ways to trick oneself into making more money: actively choose to make more money and focus on serving customers at a higher level.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:32) - Need for money drives financial success.(4:38) - Reflecting on urgent financial need.(6:00) - Questioning choice of making less money.(8:00) - Money flows to those who pay attention.(9:42) - Purpose-driven service attracts more money.(10:52) - Deep customer empathy delivers exceptional value.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Money works different than status does." Today, Alex (@AlexHormozi) talks about the importance of focusing on making one gym location successful rather than opening multiple locations to satisfy ego. He explains how holding off on opening a second location until the first location has consistently made $20,000 a month net for six months in a row and has grown during that time can lead to better profits and success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - Owners lose focus and dilute efforts with expansion.(3:42) - Simplifying and focus leads to better results.(5:46) - Vertical growth can be more profitable than horizontal.(7:11) - Prioritize making your gym better over expansion.(9:26) -Shift to a profit-driven mindset for success.(10:28) - Prioritize profit and success over influencer status.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Most people don't grow straight up. Like most people don't grow. Most people don't innovate." Today, Alex (@AlexHormozi) discusses the loneliness that often comes with being an entrepreneur, particularly in the fitness industry. He explains how entrepreneurs are constantly growing and evolving, while most people remain stagnant, leading to a disconnect in relationships.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:19) - People resist change, causing loneliness for entrepreneurs.(4:14) - Most stay in comfort zones, avoid growth.(6:00) - High-growth entrepreneurs constantly evolve, unlike most.(7:41) - Loneliness ≠ being lonely, create environment for help.(10:00) - It's okay to grow at a different pace.(12:28) - Don't force friendships, seek growth and new connections.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"And so I'd highly recommend sticking to your guns and they'll respect you more and they'll be way less of a pain in the ass customer." Today, Alex (@AlexHormozi) discusses six things that gym leaders do differently than the average gym. These include charging higher prices, not offering discounts, optimizing space utilization, having lower payroll and higher commissions, and being located in highly competitive marketplaces.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:13) - Pricing: Industry leaders charge $172, average gym charges $132.(2:33) - Discounts: Industry leaders don't offer significant discounts, average member pays $142.(2:50) - Commissions: Industry leaders have double commissions, motivating trainers.(4:23) - Marketplace: Industry leaders are in populated areas with competition.(7:59) - Space Utilization: Industry leaders use half the space per customer.(9:21) - Payroll: Industry leaders' payroll is half of laggards.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Because once you have a deficit, then it means you can identify the gap and then you can solve it." Today, Alex (@AlexHormozi) talks about the importance of owning your circumstances and identifying the skills you lack that may cause your business to not be successful. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:22) - Winners control their fate, not victims.(3:33) - Own your outcomes and circumstances.(4:35) - Identify deficits as skills to develop.(6:01) - Invest in yourself and coaching.(8:00) - Successful owners teach others for scalable success.(10:50) - Overcome challenges and never play the victim.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"I also have this big rule where I'm not gonna talk to you if I don't have anything that I think is worth you, um, you know, worth your attention." Today, Alex (@AlexHormozi) talks about the biggest time suck that most entrepreneurs struggle with - talking to customers. He shares some tips on how to break the habit and prioritize productivity and scalability in your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - Temptation to check in with customers is a time-sucking habit.(3:14) - Talking to customers without structure leads to cycles.(4:06) - Strategies against self-sabotaging communication habits.(7:35) - Avoid distractions, focus on important business tasks.(8:50) - Owner should not handle issues delegated to team members.(11:35) - Communicate clearly, avoid abusing access.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"It's math. You know what I mean? Like there's no magic around it." Today, Alex (@AlexHormozi) discusses how gym owners can break through EFT plateaus by understanding the EFT equation, cutting attrition rates, and increasing sign-ups. He emphasizes the importance of using math-based tactics to grow your gym and offers realistic numbers and examples to help gym owners achieve success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Two factors: referrals and signups determine growth potential.(3:29) - Using the equation to predict gym capacity and future growth.(4:28) - 1st growth strategy: signing up more people through a launch program.(6:00) - 2nd growth strategy: reducing attrition through improved customer service.(7:38) - 3rd growth strategy: combining signups and reduced attrition for maximum growth.(11:39) - Combining referrals, signups, and attrition for optimal gym growth.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Boring is what will make you rich. Today, Alex (@AlexHormozi) emphasizes the importance of embracing "boring" and consistent business practices for long-term success. He encourages entrepreneurs to focus on becoming better rather than bigger, and to target their innovative personalities towards improving existing processes and experiences for their customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:30) Embrace "boring" for financial success.(5:59) Innovate to become better, not bigger.(9:07) Improve current business before expanding.(11:48) Attention to detail fosters customer satisfaction.(14:31) Long-term success requires focus and dedication.(16:13) Aim for longevity, not just growth.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"You're probably not as good as you think you are." Today, Alex (@AlexHormozi) shares the things he wishes he had known before opening his first gym. He emphasizes the importance of prioritizing the customer experience and hiring an operator, and also provides tactical advice on pricing and scheduling.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:00) - Limit classes, set prices, open sessions when full.(5:36) - Focus on customer experience, not just marketing and sales.(11:55) - Hire detail-oriented operator to manage growth infrastructure.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Your income is always going to be tied to the level of skill that you have." Today, Alex (@AlexHormozi) emphasizes the importance of acquiring the skill of rainmaking and becoming a rainmaker for business success. He also discusses the limitations of relying on agencies and rev share companies, and the value of learning how to scale a business from someone who has successfully done it themselves.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:49) - Become a rainmaker for success.(4:00) - Acquire skills without depending on agencies.(6:00) - Obtaining skills leads to additional skillsets.(8:29) - Companies lack skills beyond lead generation.(10:21) - Learn from someone with direct experience.(10:38) - Choose agency dependency or self-sufficiency.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Everything comes down to just where attention is, where eyeballs are, and the relative cost of those eyeballs." Today, Alex (@AlexHormozi) emphasizes the importance of doubling down on marketing efforts that are currently working instead of getting distracted by new platforms or strategies. He also shares his personal approach to scaling ad spend and encourages listeners to prioritize data over trusting anyone's claims about Facebook's algorithms. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:34) - Attention, eyeballs, and relative cost for marketing success.(3:52) - Maximize current success, avoid new distractions.(6:00) - Invest in what's profitable, avoid passive income.(10:00) - Diversification as a hedge, focus on familiar.(11:52) - Invest in what works, avoid distractions.(14:20) - Break spending beliefs, increase profits with right approach.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Ask them what is the thing that you are struggling the most with?" Today, Alex (@AlexHormozi) shares the secret to achieving less than 1% churn rate in a recurring revenue model. By treating the model like a launch model and continuously creating new solutions for customers' problems, businesses can retain customers and increase revenue.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:13) - Revolving door churn: most businesses fail.(4:00) - Create new content regularly for recurring customers.(7:42) - Regular communication builds affinity and trust.(12:23) - Ask customers about obstacles, provide solutions.(15:29) - Don't pitch; focus on serving and retaining.(18:25) - Delegate to passionate individuals to save time, maximize impact.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"You shouldn't want people to need you. Cause if they need you, it means you always have to be a slave to your business." Today, Alex (@AlexHormozi) discusses the importance of removing distractions in order to focus and be more productive as an entrepreneur. He also talks about his definition of help and how to identify and handle people who are not actually helping you.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:46) - Help = attention, know who helps/hurts(6:58) - Small changes aggregate attention, tackle big tasks(8:00) - Do less, focus on one thing, be efficient(10:36) - Acquire skills, lack of attention hinders growth(13:00) - Optimize schedule, prioritize, delegate non-essentials(15:00) - Embrace self-sufficiency, avoid dependence, promote growthFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The point of business is not to win. The point of business is to keep playing." Today, Alex (@AlexHormozi) discusses the six-week challenge and its effectiveness in the gym industry. He breaks down the different factors that contribute to the success of a promotion and emphasizes the importance of adapting to new platforms and offers in order to stay ahead in the game of business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:00) - Better offers, faster-split testing(7:47) - Conversion rate affects economics(11:27) - Budget determines platform lifespan(13:51) - Adaptation crucial for business survival(17:05) - Saturation ≠ failure; others' success = promotion works(18:39) - Experiments lead to success, despite shifting trendsFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"If right now your income has been stagnant for a period of time, it is because you have a lack of skills." Today, Alex (@AlexHormozi) discusses the importance of acquiring high-value skills to level up and scale a business. He includes examples of how investing in leadership, sales, and marketing skills can help increase revenue and productivity.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) - Acquire high-value skills to increase income.(4:00) - Increase earnings by selling training hours.(7:02) - Stay in the boring zone to avoid trouble.(10:12) - Manage attention despite parental distractions.(11:28) - Identify lacking skills and improve results.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"It's about seeing how you can consistently execute the same thing over and over and over again." Today, Alex (@AlexHormozi) discusses the importance of consistency in sales and business success, citing examples from top-performing salespeople and baseball players. He emphasizes the need to establish routines and recognize patterns to consistently execute sales techniques, ultimately achieving desired outcomes.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:59) - McDonald's: Consistency over quality for success.(4:52) - Repetition and outworking doubt create consistency.(6:37) - Establish a daily routine for consistent outcomes.(8:00) - Best salespeople train multiple times for mastery.(9:40) - Mastery leads to unconscious competence and success.(10:00) - Consistently achieving outcomes &gt; being a superstar.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Your business will always be broken, provided it is growing." Today, Alex (@AlexHormozi) discusses the idea that no business program can solve all of a business's problems, as success creates deficits that require continuous growth and learning. He also talks about the advantages of leveraging information and community to solve problems faster and achieve faster growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:00) - Acquisition system exposes growing problems.(6:00) - Iterate and leverage best practices for rapid growth.(8:00) - Leverage information and community for accelerated growth.(11:27) - Entrepreneurs acquire skills and teach others.(13:16) - Best investment is information for saving time and attention.(16:33) - Commitment to constant improvement and failing forward.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“The thing that really does matter is how good your people are. It's how good your service is." Today, Alex (@AlexHormozi) discusses the importance of having a flexible business model that can adapt to any market. He shared examples of how his gym locations in polar opposite markets were successful because of their hybrid model, which allows for more people to ascend and adjust to market demands.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:35) - Proper model works in any market.(2:00) - Model adjusts to any income level.(3:21) - Bifurcated model: large group, semi-private.(5:06) - Flexible model targets different customers.(7:42) - Advantages of poor markets for growth.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"You have to meet someone where they are." Today, Alex (@AlexHormozi) discusses how gym owners can achieve success regardless of location or fitness style and emphasizes the importance of focusing on the outcome rather than the method. He also introduces a value equation for fitness and stresses the need to meet clients where they are in their fitness understanding.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:00) - Fitness style and location don't matter for success.(5:55) - Focus on outcome, not fitness style or details.(9:21) - Value equation: outcome × likelihood ÷ time and effort.(11:52) - Higher prices can increase earnings. Don't settle.(13:31) - Start with psychological win. Introduce advanced techniques.(14:23) - Psychological needs outweigh physiological perfection. Help progress.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Just because you are insecure about your pricing and about your value does not mean you should take that from them." Today, Alex (@AlexHormozi) discusses the importance of selling expensive items and how it relates to people's desire for buying and owning expensive things. He also provides a price objection technique using a relatable comparison to help potential customers understand the value of their purchase.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - People spend more on enjoyable things(2:00) - Brain chemistry affects expensive item enjoyment(3:21) - Price objection example: Mrs. Johnson's items(6:05) - Insecurities should not prevent valuable experiences(7:12) - Cost per-wear breakdown for better comparisonFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"The things that got you here are not the things that are going to get you there." Today, Alex (@AlexHormozi) talks about the importance of managing attention, which he argues is the most valuable resource for entrepreneurs. He shares personal anecdotes and insights from successful business owners to emphasize the need for discipline and focus in order to grow and succeed.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - Importance of attention over time management(4:28) - High-level entrepreneurs prioritize attention and limit distractions(6:57) - Outworking others not key to long-term success(10:00) - Attention enables wisdom, opportunities, and solutions(12:20) - Clarity allows focus on growth. Discipline is key.(16:29) - Limiting beliefs hinder success. Expand mindset for growth.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"If you can fix the broken windows, then people stop doing crime." Today, Alex (@AlexHormozi) talks about how your parking space can tell you about the culture of your team and how it affects customer service. He emphasizes the importance of putting customers first and setting the right tone for exceptional customer service from the moment they arrive.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) Parking reflects team and customer values.(3:03) Prioritize customer convenience over personal parking preferences.(3:55) Minimize customer issues like parking for better experience.(4:29) Small details like parking sets tone for organization.(5:00) Assess trainer parking to improve service quality.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"They don't actually love their customers." Today, Alex (@AlexHormozi) discusses the importance of having a game outside of just making money and how deeply caring for your customers can lead to success in business. The concept of "weapons-grade compassion" is introduced as a way to win in any industry.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:28) - Lack of purpose hindered financial success.(4:00) - Love customers, serve better, avoid blaming.(6:18) - Care deeply about customers' lives and success.(10:01) - Constantly improve and serve customers to stay ahead.(12:03) - Persistence alone won't lead to financial gains.(14:30) - Combine compassion with strategic thinking for next level.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"Every day's a workday. Saturdays and Sundays are just work days without meetings." Today, Alex (@AlexHormozi) talks about the importance of consuming content wisely and gives tips on how to filter out irrelevant information. He also shares a guide on the essential skill sets for entrepreneurs, emphasizing the importance of focusing on sales and marketing before leadership and team management.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Wise content consumption saves time and attention.(2:09) - Filter content by relevance to business and current stage.(4:00) - Learn to sell, then focus on marketing skills.(6:34) - Don't waste time on irrelevant content.(7:00) - Consume content based on needed skills.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"You'll speak differently, they will hear you differently." Today, Alex (@AlexHormozi) talks about how to increase show up rates and double sales using the power of scarcity and urgency. He shares his personal experience of how his sales team always doubled sales in every market they were in on the last five days of their stay, and how this could be applied in any industry to maximize the likelihood of customers showing up.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:56) - Scarcity and urgency doubled sales.(6:56) - Salespeople's belief drove urgency and results.(8:47) - Remind customers of goals, create scarcity and urgency.(9:16) - Believe in scarcity to motivate customers.(10:00) - Remove reschedule option, double show up rates.(12:20) - Approach sale with conviction, double productivity.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"There will always be something that brings people in the door." Today, Alex (@AlexHormozi) addresses various user questions related to running a six-week challenge in different types of fitness studios and the potential market saturation. He emphasizes the importance of over delivering, having a great fulfillment mechanism, and testing different acquisition processes to grow a gym business successfully.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:32) - Limit participants, charge more(4:28) - Avoid valley of despair, focus locally(7:45) - Great service, succeed in market(12:03) - Fitness market larger than realized(14:42) - Large customer pool, no saturation concern(16:00) - Be adaptive, adjust as neededFollow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"What are the biggest bottlenecks that you're suffering from in your business?" Today, Alex (@AlexHormozi) asks listeners to share their biggest business bottlenecks in the gym space so that he can help solve their problems using his extensive knowledge and data set. He promises to answer all questions via video and hopes to provide value to listeners by sharing his expertise.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Assist with business bottlenecks and challenges.(2:00) - Share knowledge, solve problems, make videos.(2:44) - Offer for gym owners and community members.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

"People want to follow people who are authentic." Today, Alex (@AlexHormozi) discusses the importance of inspiring employees and clients through authentic beliefs and values rather than manipulative tactics. By focusing on the "why" behind a business or brand, one can create loyal followings and achieve higher productivity and customer loyaltyWelcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:08) - Two ways to motivate: rewards or beliefs.(4:42) - Focus on your game, not competition.(7:31) - Start with why to inspire action.(10:00) - Beliefs create alignment and inspire followers.(13:03) - Trust fosters initiative, innovation, and loyalty.(16:00) - Stand by values, regardless of outcome.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;

“The game is to outlast. The game is to keep playing the game."Today, Alex (@AlexHormozi) discusses how game theory can fundamentally change how we see and approach business, shifting from a finite game mentality to an infinite game mentality, with the objective being to keep playing. He provides examples of finite and infinite games, and how understanding the difference can affect decision-making and long-term success in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:37) - Finite games: known players, fixed rules, winning objective.(3:04) - Infinite games: known/unknown players, changeable rules, continuous play.(6:00) - Business: infinite game, goal is to keep playing.(7:08) - Winning in business: stay in game, not arbitrary achievements.(8:00) - Building lasting business: strategic, long-term decisions.Follow Alex Hormozi’s Socials:LinkedIn&nbsp; | Instagram | Facebook | YouTube&nbsp; | Twitter | Acquisition&nbsp;