A series of candid conversations with industry leaders, luminaries and visionaries about the challenges and opportunities facing the travel and tourism industry today. Hosted by David Peacock, presented by Simpleview.
How Aspen is designing a “Capacity, Compression, and Comfort” model of visitor volume, featuring Eliza Voss and David Holder
On this Future of Tourism, David Peacock talks with Eliza Voss and David Holder about the model they’re designing to address visitor pressure and enhance the Aspen, Colorado, experience while preserving its small-town character.
Voss is vice president of destination marketing at the Aspen Chamber Resort Association. David Holder is the CEO at Clarity of Place. David Peacock is senior advisor of the Future Tourism Group at Simpleview.
1/19/2023 • 32 minutes, 16 seconds
Beyond sustainability: regenerative tourism’s the challenge of a lifetime, featuring Kristin Dunne
On this episode of Future of Tourism, David Peacock interviews Kristin Dunne about the challenges that come with aiming for regeneratie tourism and the magic that happens when it starts to come together. Dunne is the former chief executive of Tourism Bay of Plenty, New Zealand.
10/27/2022 • 34 minutes, 27 seconds
Destinations & Digital Assets: Creating Legacy Value Featuring Ben Switzer & Ed Tomasi
Listen in as Simpleview’s David Peacock talks with Ben Switzer and Ed Tomasi about ways to combine digital development and legacy value creation in this modern era of destination marketing. Switzer is the chief growth officer of EXAR Studios. Tomasi is the co-founder and managing director of Subnation, the esports powerhouse.
10/13/2022 • 36 minutes, 54 seconds
Destinations will thrive when tourism's about more than just travelers
On this episode of Future of Tourism, David Peacock interviews Rob Holmes and Casey Canevari of GLP Films about how they help destinations achieve sustainability goals through film and storytelling. GLP clients include Visit Portland, Visit Sedona, and the Tourism Authority of Thailand.
9/29/2022 • 31 minutes, 11 seconds
How can tourism help fix the world?
Featuring Petra Stušek, president at ECM and CEO of Ljubljana tourism, and Flavie de Bueil-Baudot, chief operating officer at City Destination Alliance, this episode of the Future of Tourism reflects on the powerful role that tourism can play to fix the world and how DMOs can be a catalyst for change. Hosted by David Peacock, senior advisor to the Future Tourism Group.
8/4/2022 • 27 minutes, 38 seconds
How does a destination's cultural heritage become a double-edged sword?
Featuring Chris Brown, director of marketing Liverpool, and Richard Veal, managing director at Simpleview Europe, this episode of the Future of Tourism covers the situation that Liverpool, England, faced after becoming a European Capital of Culture (ECOC) in 2008. Cultural heritage — is it a catalytic force for authentic destination development or a double-edged sword that must be wielded with skill and attention? Let’s discuss.
8/3/2022 • 35 minutes, 33 seconds
Local small businesses can help spark authentic destination development featuring John Gunter
Learn how Frontiers North has sparked destination development in Churchill, Manitoba, with its world-renowned Tundra Buggy Adventures and is helping lead the charge in the region’s regenerative tourism. David Peacock interviews John Gunter, CEO of Frontiers North, about the role local businesses can play in destination development in this episode of the Future of Tourism.
6/23/2022 • 33 minutes, 40 seconds
What Will You Be Doing On Sept. 25, 2026? Five Leaders, Five innovators, Five Messages.
This week’s Future of Tourism features five guests David Peacock has welcomed over the last year. Each brings an important message and — long before the pandemic — pushed the envelope of what we do as destination organizations. Hear what Michael Nagy, Petra Stušek, Castro Ambiyo, Greg DeShields, and Elke Dens have to say.
9/23/2021 • 12 minutes, 4 seconds
Are you Ready Player One? featuring Andy McNeill
This week on the Future of Tourism, hear what Andy McNeill, the CEO of American Meetings, Inc., has to say in discussion with David about the incredible pace of technological change coming in the meetings and events industry. The big question — are you ready?
9/9/2021 • 35 minutes, 8 seconds
Signposts along the journey featuring Elizabeth Tovar
This week on the Future of Tourism, David Peacock is joined by Elizabeth Tovar, president of Turenlaces del Caribe, SRL, in the Dominican Republic and also president of the Federation of Congress Organizing Entities of Latin America (COCAL). Tune in for a conversation around Tovar’s perspective on the Latin American meetings industry and how to build back better.
8/26/2021 • 40 minutes, 3 seconds
Regenerative tourism in Bay of Plenty featuring Kristin Dunne and Frank Cuypers
This week on the Future of Tourism, David Peacock is joined by Kristin Dunne, CEO at Tourism Bay of Plenty, and Frank Cuypers, senior strategist at Destination Think. Listen in as they talk about regenerative tourism and how it’s about ensuring destinations are loved by visitors — but not loved to death.
8/12/2021 • 40 minutes, 53 seconds
Building from Crisis: Lessons from London featuring Barbara Jamison-Woods
This week on the Future of Tourism, David is joined by Barbara Jamison Woods, Head of Business Development at London & Partners, exploring what lessons — what new models of business, new partnerships and new technologies, tempered with a keen awareness of longstanding values — might help address pandemic impact in destinations around the world.
7/29/2021 • 38 minutes, 32 seconds
Accelerating Change: A Conversation with Destinations International CEO Don Welsh
Don Welsh, CEO of Destinations International, has spent more than 35 years in travel and tourism, including a five-year stint as president and CEO of Choose Chicago where he and his team broke records for visitation, tourism spending, hotel tax revenue and jobs.
In this week of DI's Annual Convention, presented this year in Baltimore with the theme of "Embrace Disruption," Don joins David in a wide-ranging discussion of destination marketing today and how the industry is being reshaped by unprecedented compressions and accelerations resulting from the pandemic.
7/15/2021 • 30 minutes, 6 seconds
A New Mandate & Name in Vancouver featuring Royce Chwin
What does it take to break out of a longstanding pattern and perspective? To not only see the world and your world in a different way, but then also reorganize around that new understanding? In short: What drives a paradigm shift?
This week, David is joined by Royce Chwin, President and CEO of the newly renamed Destination Vancouver (formerly Tourism Vancouver) about the values, goals and paradigm shift this new name represents and what it means to reimagine travel and tourism for the triple bottom line of not just financial benefit but also positive social and environmental outcomes.
7/8/2021 • 32 minutes, 17 seconds
DEI Is Everyone's Responsibility featuring Bill Geist & Mike Gamble
In 2020, Bill Geist and Mike Gamble jointly pennd a white paper for Destinations International on the pressing need for greater board diversity. In this episode of the Future of Tourism, they join David to talk about the events and impact of the last 18 months: locally, globally and on the social justice front, offering advice on diversity, equity and inclusion.
Geist is the founder of DMOProz, aka Zeitgeist Consulting, and host of the Destination Marketing Organization University (DMOU) podcast. Prior to forming Zeitgeist, he served as president/CEO of the Greater Madison Convention & Visitors Bureau and has served as president of the Wisconsin Association of Convention & Visitors Bureaus and vice-chair of the Wisconsin Governor's Council on Tourism.
Gamble is founder of Tourism Diversity Matters and co-founder of SearchWide Global, a full service executive search firm. Prior to TDM and SearchWide Global, Mike was senior vice president of sales and marketing for the Philadelphia Convention & Visitors Bureau, held various leadership roles with Marriott International and has served on the foundation boards of Destinations International, PCMA and MPI.
7/1/2021 • 33 minutes, 13 seconds
The Future of Talent in Tourism: Gen Z featuring Pranam Lapinski
This week on the Future of Tourism, David explores new work realities, as many organizations embrace remote work not as a pandemic necessity but as a way to recruit and retain top talent. He's joined by Pranam Lapinski, co-founder of Door of Clubs, an online platform that connects employers to Gen Z talent through college campus clubs. Pranam is passionate about bridging understanding gaps between Gen Z and other generations to create more empathy and effectiveness and has surveyed 15,000+ Gen Z-ers about the future of work in addition to facilitating hundreds of focus groups with many, many more across the US.
6/17/2021 • 31 minutes, 53 seconds
Authentic LGBTQ Destination Development ft. LoAnn Halden & Greg DeShields
Skift and the International Gay & Lesbian Travel Association have both posited that LGBTQ travelers will likely be significant "early adopters" in the return to domestic and international travel. How should destinations prepare to make new "first impressions" with these "first-wave" travelers? And in a time when so much of the world is grappling with what it means to be diverse, equitable and inclusive, what is authentic destination development and marketing for LGBTQ visitors?
These are the questions explored this week on the Future of Tourism, as David is joined by LoAnn Halden, Communications Director for the International Gay & Lesbian Travel Association, and Greg DeShields, Executive Director of PHL Diversity with Discover Philadelphia and Executive Director of Tourism Diversity Matters
6/3/2021 • 31 minutes, 31 seconds
Leading the World in Sustainable Tourism featuring Petra Stušek
This week on the Future of Tourism, David is joined by Petra Stušek, Managing Director at Visit Ljubljana and President of the Board at the European Cities Marketing Association. Aside from being the capital of Slovenia, the city of Ljubljana is distinguished by a number of awards honoring its commitment to progressive and sustainable tourism, including most recently the World Travel Market Responsible Tourism Award and Accessible Tourism Joint Award. Ljubljana also carries the honor of being the only city in the world named six times to the Top 100 Sustainable Destinations list from Green Destinations.
5/20/2021 • 28 minutes, 39 seconds
Health & Tourism featuring Kristen Jarnagin & Dr. Michele Reed
This week on the Future of Tourism, David is joined by CEO of Discover Long Island Kristen Jarnagin, along with that DMO's Official Health & Wellness Ambassador Dr. Michele C. Reed, D.O. Reed is the first to hold the newly created position, charged with advising the region's tourism industry leaders on health and safety-related protocols, providing safe-travel tips to visitors and sharing recommendations on how to enjoy Long Island's tourism attractions and outdoor experiences.
5/6/2021 • 39 minutes
Building Destination Brand Love featuring Michael Nagy
This week on the Future of Tourism, David is joined by Michael Nagy, Director of Marketing & Sales at the Fairmont RJ Copacabana in Rio de Janeiro. As creative as he is passionate, Michael shares some of the innovative responses he and his team took to keep his hotel alive and well in the hearts and minds of world travelers, including thousands of phone calls, creative live concerts and a radical approach to marketing his hotel's media and property assets.
4/22/2021 • 32 minutes, 59 seconds
How Destination Organizations Can Embrace Change featuring Kristen Jarnagin
This week on The Future of Tourism, my guest is Kristen Jarnagin, CEO of Discover Long Island. Kristin joins me to discuss how destinations can embrace change in the wake of COVID-19 and align their values to meet the needs of their community.