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The Fierce Factor with Kaeli Lindholm

English, Finance, 1 season, 199 episodes, 3 days, 6 hours, 1 minute
About
I’m Kaeli Lindholm. A few years ago I took the biggest leap of my career, leaving behind my lucrative corporate management job to follow my passion and live my purpose of helping aesthetic practice owners make big leaps in their business. My journey from corporate America to entrepreneur has had its share of joys and challenges impacting my physical and mental wellbeing. Along the way I’ve learned invaluable lessons about business, personal development and especially myself. To succeed, I’ve had to embrace emotional discomfort, face my fears and tap into what I consider my inner fierce factor. My mission for this podcast is to help motivate and inspire medical aesthetic business owners like you to overcome limiting barriers and push past your fear to achieve your own version of success. Join me as I share lessons from my own journey and learn from badass, fierce women making big moves in their careers…as well as the men who support them!
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Episode 199: Unlock Your "It" Factor

In this episode of the Fierce Factor podcast you will get an inside look into our recent three day bootcamp called Unlock Your “It Factor”.  We put together this bootcamp to share with our audience a powerful sneak into some of the behind the scenes conversations we are having with our thought leaders as we work to help them grow their visibility and master communication online, in person, and on stage. In this 20 min clip you will hear our KLC Strategic Growth Advisor discussing our ACE framework, specifically techniques such as a giver's heart, box breathing, and how breathwork can help calm the nervous system, and utilizing nerves to your advantage.  I’ll share a bit about imposter syndrome, where it comes from, and how to combat it. And finally, stay tuned for an exciting announcement about our new program “Voice of Impact” a completely personalized elite coaching program that expertly guides you to master the art of communication through thought leadership— so you can share your experience and knowledge with an authentic & dynamic presence that transcends. Enjoy this segment from our bootcamp, Unlock Your “It Factor”! Learn more about Voice of Impact: www.klcconsultants.com/voi Watch this episode on YouTube Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
2/5/202423 minutes, 46 seconds
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Episode 198: Enrolling Your Team Into Your Thought Leadership Goals

In this week’s Fierce Factor episode we are going to explore a self-reflection of who you are as a leader of your business and team, and how that dynamic  impacts your aspirations as a thought leader. I chose this topic for today to speak to the deeper depths of thought leadership for female entrepreneurs.  Because what I have found is that thought leadership often “sounds sexy”, looks attractive on social media, and can be quite fulfilling to the ego AND to the bank account.  And honestly, being a thought leader allows the creation of tremendous impact in the world. But there’s also a responsibility that comes with elevating yourself into a thought leadership role. And that is something that is often overlooked. Thought leadership isn’t just about thoughts. It’s about having someone to lead, guide, and influence.  And while an obvious part of developing our thought leadership is seeking new stages to stand on, let’s not neglect the very system that allowed us the freedom to explore and expand in the first place. As it relates to the work we do at KLC, that means tethering a line to your beautiful business and team. I’m this session we will explore five potential landmines that could detour your thought leadership ambitions, and my hope is that by recognizing these often overlooked mis-steps, you can devise a plan that supports both your quest for evolving as a thought leader AND the engagement, buy-in, and support of your employees. Last chance to sign up for this week's thought leadership bootcamp: www.klcconsultants.com/itfactor Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/29/202419 minutes, 38 seconds
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Episode 197: Stop Quiet Quitting on Your Fullest Potential

In this week’s episode of the Fierce Factor podcast, I'm diving deep into the world of thought leadership, exploring our innate desire to make a meaningful impact on the world and the importance of nurturing our inner thought leaders. Join me as I continue the thought leadership series, shining a light on the expanding pool of capable female leaders and our commitment to uplifting their voices. I'll share insights and personal experiences to encourage you to reflect on your own aspirations and motivations. We'll explore Oprah's perspective on finding purpose and the common trait among successful individuals: a strong desire for something more. I'll also share my personal journey in identifying my "why" for becoming a thought leader and the need to anchor ourselves to a bigger purpose. I'll delve into the concept of "quiet quitting" on a dream and pose a critical question for you to ponder: Are you truly doing what it takes to access your fullest potential as a thought leader? Tune in to discover how to embrace your inner thought leader, understand the power of effective communication, and empower yourself to amplify your impact on the world. Join me for Episode 197 of the Fierce Factor podcast and let's awaken our intrinsic purpose together! And PS. We are days away from our upcoming three day bootcamp… Join me to UNLOCK YOUR "IT" FACTOR! If you are ready to: → Develop a secondary income stream through speaking engagements → Master communication so you can better train your growing team or training academy → Effortlessly grow visibility on social media → Expand your reach as an industry KOL, trainer or speaker → Emerge as a respected leader who is responsible for driving a vision through others Then you don’t want to miss the opportunity to learn to develop your thought leader voice. You’ll learn our proprietary method A.C.E to cultivate confidence, master storytelling, and leverage dynamic adaptability for various settings & audiences. January 29, 30, and 31st- 60 minute sessions each day → Includes: 3 days of coaching, community, storytelling guide, & on-camera confidence rubric all for only $297.00. → Replays available for registrants only *Special Offer* Complementary attendance with a 2024 submission of a 5-star written review on the Fierce Factor Podcast (Post a screenshot of your review on IG & tag us @kaeli.lindholm to get your FREE access code) If you are even thinking about the idea of speaking on a stage, polishing up your presentation skills, or even just improving your ability to motivate and inspire your team- head to klcconsultants.com/itfactor to register asap! It’s time to UNLOCK YOUR "IT" FACTOR! Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/22/202412 minutes, 31 seconds
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Episode 196: Influence Emotion to Motivate Action with Krista Donargo, SGA

In this week’s episode number  196 of The Fierce Factor Podcast is part 2 of a 6 week series leading into our January 29th 3-day bootcamp called “Unlock your It Factor”. If you are interested in becoming a confident, impactful, and magnetic communicator – onstage, in person, and online- head to klcconsultants.com/itfactor and get yourself registered for our bootcamp. This highly anticipated new seminar for powerhouse females in aesthetics and wellness who are: Ready to create a secondary income stream through speaking engagements Want to master communication so you can better train your growing team or training academy Ready to master visibility on social media Desire to expand your reach as an industry KOL, trainer or speaker An emerging leader within your organization who is responsible for driving a vision through others In this episode I am interviewing our very own Strategic Growth Advisor at KLC, Krista Donargo. Krista Donargo was born and raised in New York City where she pursued modeling and acting, a pathway which has underpinned both her passion for aesthetics as well as her professional pursuits as a corporate communications coach specializing in executive presence, influential leadership, persuasive communication, and team development. She also spent a stint of time running a private practice focused on human optimization through neurobiology. Krista’s academic pursuits include the study of human behavior, communication and Psychoanalysis at NYU and a masters degree from The New York Graduate School for Modern Psychoanalysis. She  is a skilled practitioner of accessing the depths of the unconscious mind, questioning the origins of our desires and exploring practical and emotional strategies to transform our perspectives and achieve our goals. Most recently Krista worked as a private executive presence coach to fortune 500 CXO’s to help them become more influential public speakers and dynamic communicators in their leadership roles.  Now she is a full time strategic growth advisor at KLC where she helps thought leaders confidently walk to the center of any stage they occupy. In this episode you will learn some of the main challenges with communicating as a woman in business, some tips for improving your authentic connection with an audience, and practical strategies for showing up with a more dynamic presence on stage and off stage. Krista and I talk about what to expect during our three day “It factor” workshop and drop some hints about where we are really putting the pedal to the medal as a company this year in support of developing dynamic thought leaders. Tune in to enjoy this interview with Krista Donargo on how to influence emotion to motivate action.  Enjoy! X0- Kaeli Watch this interview on YouTube Enroll for our upcoming 3 day virtual bootcamp- Unlock Your “It Factor” Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/15/20241 hour, 9 minutes, 11 seconds
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Episode 195: Bonus: Become a More Dynamic Communicator

This week’s Fierce Factor podcast episode kicks off a brand new series leading into our upcoming 3-day boot camp coming up on Jan 29-31st where we will be teaching our 3 part framework for developing your thought leadership, personal brand, and market visibility. And if you are a female business owner who is even thinking about HOW you are going to show up and lead with your most dynamic presence in 2024, save the date for our boot camp and get excited because you are really going to enjoy the next 6 weeks of programming from KLC. I’ve worked with some of the most brilliant minds on the planet whose messages become diluted by the big stage pay-for-play speaking opportunities in which their personal message is just lost, or their own insecurities around stepping onto a bigger stage. And there’s no reason for that. It’s time for change. There are too many women who have something profound to say, are Inspired, provocative thinkers, and they just  aren’t busy talking about trends, but are quietly investing in building the market where those trends will exist. That’s true thought leadership. Over the past several years I have seen a rise in ambition of women around the globe to expand and expose their voice to a broader audience- to create meaningful change in the world through their message, and to gain credibility and recognition for the trailblazing work they are doing on a daily basis. And that’s why the obvious place for us to place our focus is cultivating this thought leadership on a deeper level.  Taking these women from the place of leadership within their organizations to unleashing their authentic leadership onto any kind of stage they so desire. This week we will kick off the series with a bonus replay of one of my most highly requested episode topics: “How to become a more dynamic communicator”. Because whether you signed up for it or not, leading a business and team is a job that requires you to access your most dynamic executive presence and communication skills. Enjoy! Xo, Kaeli Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/8/202420 minutes, 20 seconds
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Episode 194: How to Dominate in 2024

Happy new year, WELCOME to 2024! It’s likely that you are doing your own visionary planning and clarifying objectives to really get centered around your priorities for the season of growth you are in this year. I can’t emphasize enough how critical it is to be working on the RIGHT activities in your business. The aesthetic industry has experienced a lot of tailwind over the past couple of years with the post pandemic wellness surge, a great economy, a piqued interest by private equity investors, and an onslaught of demand for aesthetics in general. But going into 2024 we are already seeing that economic cycle changes are going to impact the passive growth that so many aesthetic businesses have experienced. Businesses with strong positioning, infrastructure, and team are going to literally steal marketshare this year because of the investments its leader has made around business readiness and sharpening their emotional leadership through times of adversity. And that’s really our schtick over here.  We want to help our clients master the agility and prowess of leading through all seasons. Our agenda as a company this year is to help our clients master the building of a great company from the inside out because this is what it takes to experience sustainable, joyful growth. We are going to teach the market how to give your brand staying power- where clients will stay longer, spend more money, and tell more people about you. In this episode, I am sharing with you how KLC can be a partner catalyst to help you absolutely freaking dominate 2024.  Whether your goal is to rebuild your business model, scale up, or develop your personal brand and thought leadership- we have you covered. It is all possible and the year is yours for the taking.  Let’s go! Stay tuned to learn more about our next virtual retreat. A 3-day boot camp on Jan 29 - 31, 2024 at 9 am PST/ 12 pm EST each day Peruse our Happy Hour Masterclass Bundle Learn more about our C-APL (Practice Manager) Fastrack Course Send me a DM on Instagram to be the first to receive the details about our in-person educational event on May 17 - 18, 2024. Learn more and enroll in the POP Leadership Academy. Our year-long business and leadership incubator for high-impact female leaders ready to own and operate a multi-million dollar, scalable organization. Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/1/202422 minutes, 22 seconds
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Episode 193: Getting Back to the Basics

As we round out our 2023 year, I reflect back on wins, losses, and lessons learned.  And I ask myself who I want to become in 2024.  The question of what to work on PERSONALLY.  I often ask this question because I think we are so programmed to think about business growth, but what about us as people?  We need to keep ourselves sharp and growing as individuals A client recently talked about her goal of “getting back to the basics”.... An objective that was so basic yet so profound. Because as simple as it may sound, the reality is, getting back to the basics is not basic at all.  It means cutting excess, it means changing course, it means rewinding and rebuilding, it means rewiring our minds.  It means saying NO to opportunities and it means pushing out of our comfort zone. Getting back to the basics would mean getting refocused on our foundation and indulging in “the now” versus rushing to the next thing or adding more.  Sounds so straightforward yet feels so taxing. I believe that the more successful we become, the more we expect of ourselves and others.  And the more susceptible we are to fall into that insufficiency mindset- longing for more. In this week’s episode I share a checklist for you as you enjoy your holiday break to really think about how you can get back to the basics in your own business and life. I really hope you take some time to not just plan for your future in terms of what you WANT to accomplish, but also plan for what you are willing to give up to get there.  Getting back to the basics with team, with systems, habits, perhaps with your business.  Hope you enjoy this episode and as always share on IG what your biggest takeaway was! Xo, Kaeli Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/25/202314 minutes, 20 seconds
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Episode 192: Bonus: Tips for Leveraging Reps & Vendor Negotiations

In this week’s bonus episode of The Fierce Factor podcast, I am re-sharing an unedited (insider) discussion among our POP leadership academy led by our practice management strategic growth advisor, Justyn Green. Quite often our clients come to us at KLC to leverage our team’s experiences as an industry reps and managers and together we prep to guide them through the decision making process of bringing in new products lines, services, and energy based devices into their practice; Justyn and I agree that at the end of day working in allegiance with industry can be hugely beneficial to helping aesthetic practices advance their goal of driving more utilization of procedures and products.  And there is an art to establishing partnership goals early with a manufacturer when you sign on to distribute their products (this includes toxins and fillers). As a former leader of a multi-million dollar medical & wellness spa in CA, Justyn shares her insights from her tested and validated experience working alongside industry vendors to leverage their expertise, resources, collateral, and support in aligning with business growth goals. This episode is jam-packed with practical tips that you do NOT want to miss- everything from getting more samples from reps to co-marketing with industry, to power pearls for negotiating when you’re ready to invest in your next device. Heads up that this is not a scripted episode but a very special internal training session within our academy so you’ll hear questions and contributions from other members as they are sharing best practices with one another. I hope you enjoy this session as much as I did and that you gain a ton of knowledge hearing from the experts in the trenches. Xo, Kaeli Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/18/202337 minutes, 56 seconds
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Episode 191: What Thought Leadership Actually Requires of You

Have you ever considered what it takes to become a thought leader in the world? Well I have. In fact, in my past corporate role I was responsible for KOL (key opinion leader) “development”. That meant I would seek to develop strategic partnerships with highly influential clients of ours who could be a spokesperson for our products. It’s a brilliant move on behalf of a company seeking to gain credibility through peer to peer selling. But this scenario is not true independent thought leadership. In this week’s Fierce Factor podcast I dive deep into the true essence of thought leadership, challenging the conventional understanding and adoption of “key opinion leaders” in the aesthetic industry. I’ll discuss: The overuse and misunderstanding of the term "thought leader" in the industry. The distinction between being a public figure or influencer and being a genuine thought leader. The importance of legacy work over short-term achievements like hitting revenue goals. The role of self-leadership, team alignment, and integrity in true thought leadership. The need for thought leaders to push beyond their comfort zones and challenge the status quo. Genuine leadership involves aligning with partners and actions that reflect your core values and long-term vision. I encourage you to reflect on your path to thought leadership to align your actions with  true purpose. Enjoy! Xo, Kaeli Watch this episode on YouTube Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/11/202316 minutes, 37 seconds
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Episode 190: The Role of Commissions in a Thriving Culture

Hello leader, welcome back to episode 190 of the Fierce Factor podcast.  It’s your host Kaeli here bringing you an incredible gift of two inspiring and intentional business leaders in this podcast.  Today I am interviewing Katie Speaks and Delaney Poor, Co-founder and Intraprenuer of Beyond Skin Aesthetics based out of Gahanna, Ohio. So a little back story I’ll share, I happened to be sitting at the same table as them at a conference this year and the whole table was having conversations about disgruntled employees who were becoming entitled and competitive over the commissions they were earning as providers for sales goals.  And it was this totally unanimous tone that these employees were difficult to work with because they were so focused on earning potential.  And I was thinking to myself “the irony”.  Hire people, show them that the path to success is to be hungry to “sell” and then feel resentful that they are doing their job and expecting what was promised to them. And from across the table these ladies spoke up and addressed the huge elephant in the room confidently saying that “the problem is less about the employee and more about the culture that the business owner had designed by incentivizing through commissions”.  I was so intrigued by this confident statement that I began to ask them about their business, what success looks like for them, what motivates employees without commissionable earning potential, and how do they build culture in their practice AND hit their sales goals. Well, that conversation was so enlightening that I asked them to come and share with all of you here on the Fierce Factor. In this episode you will hear some game changing pearls that synthesize the entire philosophy of a life-first business, not just for its owners but for its employees.  You will hear what an inside-out growth framework looks like, how the hiring and onboarding process is crucial to the long term success of an employee, and my personal favorite part of this interview- the raw perspective of the daughter of a serial business owner who lived the life as the daughter of a very busy working mom. I just loved this interview with Katie and Delaney and can’t wait for you to take this masterclass on building a thriving culture. Enjoy! Watch this interview on YouTube- https://youtu.be/zPB7zSAN3mc Visit Beyond Skin Aesthetic's website- https://beyondskinaesthetics.com/ Beyond Skin Aesthetics on Instagram- https://www.instagram.com/beyondskinaesthetics/ Beyond Skin Aesthetics on Facebook- https://www.facebook.com/bsaoh Connect with Delaney directly on Instagram- https://www.instagram.com/delaney.aesthetic Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/4/20231 hour, 2 minutes, 47 seconds
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Episode 189: Why So Many Businesses Struggle With 'Systems'

Many of the clients we work with are so incredibly passionate about the work they do and out of the gate really put so much emphasis on building a pristine patient experience. The problem is that when it comes time to onboard support or scale your business, all that magic resides in your brain. There’s no instruction manual or clear-cut explanations for what the business should look like. And I’ve been there. Setting up “systems” in my business was really a big overwhelming fear of mine. For a long time I felt like my business wasn’t “advanced” enough. Then I became so busy with the day to day operations that stepping back to build systems felt like the biggest hurdle. If this resonates and you’re feeling overwhelmed with the time and focus it will take to get your structure and systems in order, you’re not alone. This process is a critical step to building a scalable business. If you’re worried about stifling your business with stiff operating procedures, don’t be. The truth is that the process of turning your way of doing things into step-by-step systems actually sets the foundation for greater flexibility in your life. Not only should your processes be seamlessly laid out, but they should also be designated for completion by a specific team member. This ensures everyone on your team is clear about their role and expectations. This level of organization should be built into every part of your business including marketing, patient intake, treatment, and follow up. If you are at a point in your business where you need systems but you’re struggling to implement them, there could be multiple reasons why. Tune into this week’s Fierce Factor Podcast to learn how you can improve and create a better, more effective system for your business. PS- Wondering if it’s time to scale your business through systems in 2024? Register today for our FREE Epic ‘24 Strategic Planning Masterclass at www.klcconsultants.com/masterclass Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/27/202319 minutes, 22 seconds
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Episode 188: How to Unlock Your Full Potential in 2024

Feeling swamped as we approach the holidays? You’re not alone, especially if you’re feeling swept up in managing your family, team, patients, partners, and more. Through all the hustle and bustle, time flies by quickly. Before you know it, you’re scrambling to put a strategy together in advance, which is something you promised yourself you’d do differently next year. So, what can you do to better manage your priorities so that you can be prepared as you move forward into a new year? It’s time to build and stay accountable to a bulletproof plan—one that will help you unleash your full potential now and in all the years that follow. First, remember your goals are not enough. Visualization and manifestation can be powerful tools, but you have to be decisive and match them with action if you want to actually meet those goals. You also need to calculate how each member of your team will be contributing to your vision on an individual level. Second, you have to get out of your own way. Embrace an environment that actually supports your goals and helps you be successful. Identify what’s not working in your process and remove it. This may come down to time management habits, personal habits, or methods you’re using to manage your business or team. Lastly, if you want to reach your potential next year, remember growth is not always linear. You don’t have to double in size or open a new location to be successful. Your measurement of success will depend on the season you’re in. Your growth in 2024 may depend on stabilizing your business overall. Reserve Your Spot in Our Exclusive FREE Masterclass for Practice Owners and Managers Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/20/202316 minutes, 49 seconds
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Episode 187: It's Expensive to Be Smart with Lexi Yoo

Today we’re joined by Lexi Yoo, a nurse practitioner and the CEO of Yoo Direct Health. Lexi got into functional medicine several years ago after a role she had running a medical weight loss program. It was at this time she was given the opportunity to work with a doctor of osteopathy, which opened her world to holistic modalities. When she decided to branch out on her own, she decided to focus on helping women. These women came to her seeking weight loss, and she primarily focused on supporting hormones, adrenal health, and gut health. Eventually, these women were feeling so great they came back to her looking for ways to achieve the amazing aesthetics that matched how they felt. Lexi emphasizes the power of sleep, exercise, mindset, and nutrition for overall health for herself and for her patients. It’s not always easy, but if it’s important to you, you’ll make it a priority. Sleep is crucial when it comes to balancing hormones and reducing signs of aging, and is therefore just as important as any peptide you can take. If Lexi could pass along one piece of advice to her fellow female entrepreneurs, it would be this: Build the infrastructure around you to support the things you want to do. Lexi has a house manager, a personal assistant, a general manager, and a practice manager. She’s not doing it all by herself, nor should other CEOs feel like they have to. Lexi has started Yoo Direct Health (YDH) Training Academy, a virtual classroom aimed at educating healthcare providers looking to advance their knowledge in the areas of integrative medicine, regenerative therapies, and aesthetic advancements. The lessons are practical, actionable, and up to date, and provide the value of an on-site education online. Watch this episode on YouTube Learn more and enroll in Lexi's training academy Connect with Lexi on Instagram Tune in to Lexi's podcast, The Better Yoo Project Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/13/202354 minutes, 39 seconds
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Episode 186: The Excuses Holding You Back

We’re diving deep into the mental roadblocks that could be holding you back from reaching the level of success you really want this week. We tend to circle back to the same excuses, often subconsciously. These are excuses as to why we can’t invest in ourselves, why we can’t make a decision, or why we can’t get unstuck. Yet, you’re also ambitious and driven to create a high-growth life—which means you’ve already figured out so much along the way. You’ve come this far already, and you have what it takes to keep moving forward. One excuse that might come up for you is time. If you’re constantly finding yourself complaining about a lack of time, it may be time to reflect on whether or not you are prioritizing the time you do have or are spending it wisely. Delegate what you can and eliminate what doesn’t need to be done at all. Another common excuse is “I can’t afford it.” Financial restraints are real, but you also have to be open to seeking out solutions so that you can afford important additions to your business, including investments in your team and your personal development. Waiting for the “perfect moment” is another mental roadblock. When you wait for a time that may never come, you relinquish your control. Believe it or not, “I have to ask my partner” is another excuse that comes up. While it’s essential to communicate with your partner when making big decisions, remember that your job is to do the research, decide what’s going to be best, and then enroll the people around you into the decision you make. Apply for our 6 week business growth program, Confidence to Scale Watch this episode on YouTube Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/6/202322 minutes, 44 seconds
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Episode 185: If You Want to Go Fast, Go Deep

If you spend long enough working on your business, you eventually come to the realization that nothing happens overnight. That’s why investing in sustainable growth for your business is so important. It’s not about getting there fast, and the truth is that rarely happens anyways. It’s about keeping a consistent pace you can maintain. The more time, energy, and resources you invest in doing things right in your business (as opposed to doing them quickly), the better the outcome will be. If you’re really focused on reaching your goals, it’s time to go deep and spend time diving into making the foundation of your business the absolute best it can be. The first place to go deep is within yourself. Instead of following the herd or confirming just because, take the time to discover and define what your true desires are. Use this to stay aligned with reaching your business goals in a way that feels right for you. When you feel uncertain, trust your instincts. Next, go deep on your systems and schedules. Focus on building a team that can ultimately run your business for you. Remember: It takes time and effort to find and develop the right people and get them immersed in your business and brand. You will also want to go deep with your most valuable clients—the ones who are producing 80% of your business. Make sure they feel heard and understood. Help them see how you are going to support them through their growth journey. Lastly, solve deeper rooted problems. This will save you from getting stuck in the same issues again and again. Watch this episode on YouTube Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/30/202322 minutes, 41 seconds
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Episode 184: Be a Rose With Thorns

Today we’re going to talk about what it means to demonstrate authentic strength as a female entrepreneur. Being a rose with thorns is a perfect example of beauty uniting with strength. These two parts come together in one beautiful feminine whole. This is just like the multi-faceted nature of female entrepreneurs—we are leaders who are honored for our authenticity, yet respected for our great strength and power. Although we all have a little sugar and spice within us, some women don’t know how to use their thorns properly. Even when they’re in a position of power, they feel like they’re walking on eggshells or running behind on things. In other cases, after a long day of running a company, these women take on the bulk of responsibilities inside the home. But there’s another side, too: women who are comfortable with their thorns, but forget how to emphasize their rosier aspects. Learning to balance these two sides of ourselves as women supports inner strength, resilience, and our true gifts. You can be kind, nurturing, and engaging while still holding your boundaries and expectations. When in doubt, fall back on your core values, which should be a guide for everything you do in your business. Again, start by demonstrating your core values first. By understanding and demonstrating your values, you pave the way for your team to follow. Balancing your rose and thorns supports your emotional fitness, allows you to lead with empathy, helps you see your own strengths, and lets you approach challenges with assertive confidence. Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/23/202314 minutes, 14 seconds
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Episode 183: Bonus: Letting Go of Control

This week’s Fierce Factor podcast is a bonus replay that serves as a poignant reminder of the struggle many female entrepreneurs face – the urge to control every aspect of their business. This struggle for control, often well-intentioned, can have a significant impact on both business and personal life. The need for control often stems from a deep desire to protect what one cares about. So often women uphold high standards of excellence for their businesses, resulting in their success. However, on the flip side this drive for perfection often leads to micro-management, which can stifle growth and creativity. The episode explores the concept of visionary leadership versus over-controlling leadership, emphasizing the importance of delegating authority and trusting staff. It discusses how leaders who relinquish control create an environment of initiative and empowerment. Tune in for five strategies to let go of control and become a person of influence and scaling with sanity and intention. PS. Access the mentioned Masterclass on Mission, Vision, and Values, designed to help female entrepreneurs re-energize their businesses and empower visionary leaders within their teams: https://klcconsultants.com/hhbundle/ Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/16/202325 minutes, 17 seconds
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Episode 182: Who is Your Personal Board of Directors?

This episode dives into a critical lesson and experience in growth: Your personal board of directors. This refers to anyone you let into your brain. That is, the people who influence your personal and professional decision making. As much as you may see the value in calling for help when you need it, the truth is that getting support can still feel like more of a challenge than a relief. On top of that, most of the advice you probably receive isn’t helpful because it’s largely unsolicited, self-serving, and most people have no idea what they’re talking about. All they know is their own perspective. It’s not pleasant to hear, but there may even be people within your circle who are waiting for you to fail. It may surprise you how often this is actually true. On the other hand, you may have people cheering you on so they can hitch onto your success, with a sole focus on how your growth can pull them along too. Women are often seen as “business novices,” even when they’re the most brilliant business brains on the globe. A lack of skill and knowledge is never the problem—most women just need the nudge to unlock their own power and wisdom rather than seek validation and answers from outside sources. You don’t need a personal board of directors for advice, you need one because it’s a great place to gather insight from people with the right criteria. This includes having high expectations of you, your best interest in mind, and a challenging perspective gleaned from experience. Learn more and apply for our open position - Marketing & Communications Specialist Watch this episode on YouTube Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/9/202311 minutes, 13 seconds
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Episode 181: The Profound Power of No

Today I want to talk to you about a philosophy that seems counterintuitive to most people: the elegant no. We are programmed to think of no as a negative word, and that it’s not something we like to hear or say. The truth is, bringing these narratives to the workplace as a leader or into your daily life will only serve to hold you back. Learning the skill of exercising the elegant no into your practice will allow you to focus on the things that serve you as a leader and allow you to say yes to the things that really matter. This will attract more valuable clients, better team members, and very lucrative opportunities because ultimately, it will progress you in the direction of your larger vision. Trade your self-diminishing yes for an assertive no. No means valuing yourself more. No will help you establish proper priorities. No will help you to set boundaries and honor those boundaries. If it’s not a hell yes, it’s an automatic no. Practicing this makes for a fulfilling growth strategy. Saying no is the single best tool you have to assert what you stand for and focus on the top 20% of activities that drive impact in your business and your life. Don’t squeeze in time for meetings or add projects to fill up open time. Saying yes all time can take away from your soul feeding, family time, and personal time. Take time to reignite your creative spirit. More does not equal better and not all opportunities are created equally. A no is the inception of a yes that only God can visualize. You may find you haven’t lost any opportunities at all, but instead dialed in closer to your passion and life’s purpose. Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/2/202318 minutes, 29 seconds
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Episode 180: Diagnosing the Source of Dysfunction on Your Team

Today we’re talking about how to diagnose dysfunction within your team. If something feels off with a team member or you notice a rift among your team, you’ll want to access wisdom that can help you get to the root of the problem. Only then can you address it. When the culture within your business is off, the underlying cause isn’t always clear. In fact, there could be several different factors at play. Your role is to ensure that one bad day, or even one bad week, doesn’t turn into a bad month or a year. It’s also important to shield your team members from toxic influences. Clarity is one of the underlying causes for dysfunction. You have to know what you need from your employees. Bringing an employee is great, but you have to know how to direct them. Another related area you need to address is confusion. Your team members should know what success is supposed to look like for them. Your employees must be clear on your value system—as opposed to doing things their own way. Your team needs to know your core values before they can align with them. Slowing down and creating an environment where people can thrive also helps you avoid dysfunction, especially in a business where things are changing rapidly. If you’re not measuring success in your business, or you’re measuring too many things, you might miss getting the full picture of how your employee is meeting expectations. Along with this, you must hold your team accountable for producing those results. They should be incentivized to meet your expectations.   Access our NEW Happy Hour Masterclass Bundle! Use code FF100OFFNOW to redeem our limited time offer for Fierce Factor listeners at https://klcconsultants.com/hhbundle/ Watch this episode on YouTube Address any dysfunction at the source! Use this checklist as an audit to uncover the root of the problem- https://klcconsultants.com/diagnose Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/25/202320 minutes, 1 second
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Episode 179: Bonus: When You Go All-In On an Employee and They Leave

The fear of investing in an employee who winds up being the wrong fit (or worse siphoning intellectual property and trade secrets then bails) is a very common stagnating roadblock. That’s why I decided to reshare this bonus episode for you this week. This lesson doesn’t need a checklist, it doesn’t actually require much strategy or structure. This message comes from the heart. It requires you to open your mind to a new way of thinking and to slow down to really bring into focus the bigger picture of what you’re doing here. I can count on one hand the number of clients I’ve worked with who haven’t had that thought “what if I train my new nurse and she leaves”? And it’s reality. But the problem is, this fear can be crippling to the team building process for entrepreneurs. But the fact is, there really are no guarantees. That’s the beauty of the human experience. It’s about going all-in and allowing ourselves the grace to fail, to lose, to make mistakes. Know you’re not alone and failure is part of growth. Tune in for a little inspiration to hire that nurse, train that manager, build that internship program, or take the next empowered step toward building your human infrastructure. Enjoy! Xo, Kaeli Access our NEW Happy Hour Masterclass Bundle! Use code FF100OFFNOW to redeem our limited time offer for Fierce Factor listeners at https://klcconsultants.com/hhbundle/ Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/18/202317 minutes, 33 seconds
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Episode 178: The Feminine Edge

Today’s episode is all about a superpower that you have but probably aren’t even aware of. This is something I call the “feminine edge.” I am fortunate enough to have worked for successful, powerful women who embraced their femininity in their leadership roles and weren’t trying to emulate their male colleagues. From their outfits to their communication styles, these women were true to themselves. If you are lucky enough to also have had similar role models, you can see that we don’t have to show up in business and conform to the traditional masculine way of doing things. Leaning into your feminine traits can allow you to utilize the skills you already have. As women, we are fierce in the business world, and more often than not, we are high achievers. Our feminine edge consists of things like our communication skills, our instincts, our intuition, and our empathy. When you realize that building meaningful interpersonal relationships is a huge cornerstone in achieving your goals, you will be astounded by how many skills you already possess that will support you in doing just that. Recognize your value as a woman and lead with your curiosity. Your feminine edge makes you excellent at negotiations, garnering support, and enrolling people in your vision, all of which are important parts of building relationships in business. Things that come naturally to you will support you on your journey if you embrace them. You don’t have to behave in a masculine way, subscribe to hustle culture, or follow somebody else’s direction of success. Create your own path. Lean into your empathy, emotions, and vulnerability and allow it to guide you. Know your value and stand up for it. That is the feminine edge. Access our NEW Happy Hour Masterclass Bundle! Use code FF100OFFNOW to redeem our limited time offer for Fierce Factor listeners at https://klcconsultants.com/hhbundle/ Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/11/202326 minutes, 2 seconds
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Episode 177: Building a Self-Led Medical Aesthetics Practice

Recently, I sat down with two KLC Academy rockstars Allyson Reynolds and Olivia (Liv) Taylor. Allyson is an NP, and owner of OM Med Spa in Boise, Idaho, while Liv is the practice manager. We’ll discuss how Allyson went from solopreneur to ultimately hiring Liv and how it has impacted her business in the most positive ways. Creating a strong team is the key to expanding your business. For years, Allyson struggled with worries that she would hire someone who didn’t love the business. She found it difficult to envision someone else making the decisions, but realized these narratives only serve to keep owners stuck running the show and leaving no opportunities for growth. Liv’s education and work experience make her an excellent manager for Allyson to lean on. She has a double major in HR Management and Business Administration, and the know-how to get the job done. But what’s really remarkable is Liv’s character, her passion for the industry, respect for the work, and excitement to be part of the team. Allyson wrote a love letter to her potential manager before hiring Liv. Liv was an existing client, so Allyson knew Liv was familiar with and connected to the culture at OM. When Allyson realized Liv could fit the bill for the type of person she wanted to manage her business and their philosophies aligned, she brought her on. Allyson describes hiring Liv as life changing. Allyson worries less, knowing her businesses day-to-day tasks are taken care of with the utmost competence. They are able to learn from each other and fill in each other’s knowledge gaps. The business is now fully staffed for the first time in eight years, letting Allyson direct her focus to where she really wants it to be. Access our NEW Happy Hour Masterclass Bundle! Use code FF100OFFNOW to redeem our limited time offer for Fierce Factor listeners at https://klcconsultants.com/hhbundle/ Watch this episode on YouTube Book a Strategy Call with Team KLC Subscribe to our Weekly Newsletter, The Blueprint KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/4/202339 minutes, 37 seconds
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Episode 176: The Cost of Growth

What does it really take to grow your business? Many entrepreneurs will tell you they started their business to pursue their passions or experience being self-employed, but along the way, they’ve found great success. Now, they’re inside an ecosystem of people who need them—and they’re trapped in an overbooked schedule. Managing and building a team, overseeing inventory, business development, marketing, and looking after the financial health of your business can leave you feeling less than your best in the other areas of your life. Making an elegant shift in approach is necessary if you want to find the balance between both. There is a difference between a lifestyle business and a scalable business. A lifestyle business, as an entity, doesn’t have life without you there. A scalable business generates income without your constant input. The truth is it can be a tedious process to implement the right systems to get your business to a scalable place. It all starts with reimagining your business, and that doesn’t start with referring to old books from 1945. What you really need is the right guidance from sources that understand what it’s like to build your business as a woman. You also have to be willing to venture outside of your comfort zone and deliver the resources your business needs to function on its own. Growing and scaling your business is an inside job, so you have to start by upleveling the way you think. This is the real cost of growth. Simply “working harder” won’t get you to where you want to go. Remember what your mission is and focus on making the sometimes uncomfortable decisions you know will get you there. Join the Blueprint Watch this episode on YouTube Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/28/202320 minutes, 57 seconds
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Episode 175: The Role You Play in Leading Your Team

Summertime is a slow-down period for many businesses. It’s time to take advantage of opportunities for self-care, doubling down on training, and investing in infrastructure. This has me reflecting on how every season brings a unique energy to it. How do we lead through all of the ups and downs, from when business is good and things feel easy, to the more challenging times? One of the top aspects to examine about your leadership is your unconscious beliefs. Many of us, myself included, are high achievers. As the business owner, it’s easy to feel like the business should be totally figured out before we bring on team members, but we forget that leadership does not mean doing everything on your own. Most joyously fulfilled leaders are the ones who have really dialed in on the concept of being a coach to their team members. As you build your business, you can guide your team to embody the core values and mission of the business. This is how great leaders help their business become a self-led company. Part of being a great leader is attracting and bringing in great people. The best way to do this is to invest in your own coaching. You can learn coaching by being coached by someone you respect and admire. It’s a practice that you learn by being taught and then working on it yourself daily. You can only bring in top performers if you invest in learning how to navigate the leadership of top performers. Develop better personal habits and lead by example. Whether it be boundaries, nutrition, exercise, or schedule optimization, the work that you do contributes to your own growth and your team will see that. The most important thing to remember is to lead by example, not by instruction. Watch this episode on YouTube Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/21/202320 minutes, 47 seconds
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Episode 174: Expanding in a Constricting Economy

If you’re like many of our clients, this past year may have felt like running your business has taken you through a marathon of short sprints as you prepare for the next stage, recapitalize on new opportunities, and get a clearer picture of what you truly want. You may even be in a place in your business where you’re growing organically and your team is fantastic, but you’re starting to wonder what your next move should be. How can you show up as the best leader you can be as you approach the next stage of your business? Catapulting to the next level really comes down to surrounding yourself with the right support to help you see the bigger picture. That means turning to the people who know you and understand your bigger vision can help steer you in the right direction. As we face a new constricting economy, there are a few key strategies to focus on. Tune into this week’s episode of The Fierce Factor to discuss moves like: - Elevating your most valuable buyer - How to protect your cash flow - Why you should offer new or complementary revenue streams that match your market and clientele - Ways to double-down on your team The reality is, today’s climate calls for you to work smarter, not harder, and that means investing in what brings you the greatest returns in your business. Let’s dive in. Enjoy! Watch this podcast on YouTube Become a Certified Aesthetic Practice Leader Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/14/202317 minutes, 46 seconds
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Episode 173: Best Practices for Incentivizing Employees

As leaders and business owners, it is our desire to inspire others as they join our shared vision and move toward our goals in alignment. That is why today I want to share with you my best practices for incentivizing team members. I believe there is a fundamental misunderstanding about the difference between motivating and incentivizing. The difference between motivation and incentive is where the drive or influence is coming from. An incentive is a reward for achieving a result, and the forces are external. Motivation is a general desire or willingness of someone to do something. An individual who is truly motivated will have an intrinsic drive to do something based on their own values. The common mistakes I see from business owners include making the hiring process completely transactional, overpaying new hires upfront (killing growth potential), and assuming money is the top motivator for everyone (which recent studies have shown is not the case). The best practices I recommend start with hiring intrapreneurs, who are naturally, intrinsically motivated. Make a conscious effort to learn your team members' key drivers so you can understand them better. It is crucially important to also differentiate your offers so that they reflect the values of the individual. Create a compensation package that matches the human being to the results you want to see in that role. Remember, potential hires buy into the value of the opportunity you put before them. Find a way to offer them what they truly want. You will find that these individuals will go above and beyond, and do so willingly. Show up for your team and do the little things some other business owners aren’t willing to do. Watch this podcast on YouTube Become a Certified Aesthetic Practice Leader Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/7/202322 minutes, 11 seconds
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Episode 172: Where Have All the Good People Gone?

If you want to bring the right people into your business and create a thriving team, it’s critical to think strategically. Employee needs have evolved, and money motivation isn’t the only factor for potential hires. Things have changed, and what these individuals want is more complex. If employee needs have evolved, your hiring practices should, too. I recently engaged in an exercise where I wrote out my own “hiring story.” It includes how it affects me and the struggles that accompany it. It struck me that my hiring story was completely out of alignment with what I value and how I want to perceive the hiring process. I totally get it—the hiring process is fraught with uncertainty and disappointment. You should expect it to be challenging. Hiring is like playing the lottery: you have to keep on playing if you ever want to win. If your preconceptions about hiring are negative, this is going to impact the type of people you attract to your business. Your marketing strategy needs to be better than just reaching out to fill the holes. You need to offer more than compensation. Look to hire people, not positions. There is value in the qualities someone brings to the role you want to fill. Hire “intrapreneurs” instead of employees, because they will think independently and be driven by results to get things done instead of simply working for a paycheck. When you view this process differently, you will feel empowered by the opportunity to mentor and inspire others. I’ve realized hiring, firing, and team building is all part of the growth journey and my purpose on this earth. Create new strategies and adjust your mindset. Learn to adapt your hiring story so it aligns with your vision and supports the process. Watch this episode on YouTube Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/31/202323 minutes, 45 seconds
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Episode 171: Bonus: When You've Fallen Out of Love With Your Business

This week’s bonus episode addresses a very real, very raw, and very sensitive conversation that is rarely discussed in business circles, yet is so potent, it can act as a virus that quietly and painfully deteriorates the joy of its owner. Today, we will address this real thing. Because WHEN you get to this point, you need to know you are not alone. You need to know you have someone here- myself and a network of real entrepreneurs who can relate to moments of feeling the same reality. The reality of falling out of love with their business. Entrepreneurship brings about a 99.99999% guarantee that you’ll (momentarily) break. You’ll break to a point where you don’t think you can come back. You will question your why. You will question your ambition. You will question whether it's all worth it. And I did. And it wasn’t until I started working intimately as a coach with female business owners that I realized that many of these pain-staking hurdles I had endured at certain points in my entrepreneurial journey were not just common, but widely experienced. If you’ve fallen out of love with your business, you may be out of love with the old model. Tune into this episode to let yourself dream up a new model of growth and put that dream into action. Be sure to subscribe to our new weekly newsletter “The Blueprint” at www.klcconsultants.com/blueprint Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/24/202318 minutes, 33 seconds
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Episode 170: Entrepreneurial Loneliness

Struggles and challenges will become a part of everyday life for any entrepreneur. In my experience, overcoming them is where the magic is. Pushing yourself out of your comfort zone is where the growth comes from. These truths, while hard, are still a romanticized version of what leadership really looks like. Business ownership is glamorized, and we see the success stories, but we need to talk about the real truth of entrepreneurship and what happens behind the scenes. There is a myth about the type of struggles you will face. These struggles are not the type that every business owner will find necessary to endure to get the business off the ground. This is about the deep-down adversities that come from achieving beyond what the average person aims to achieve. There is a loneliness that comes with the difficulty connecting with other people. Uncommon goals lead to uncommon problems. The bigger your goals are, the bigger the problems that come with them are. Most people you encounter will not be able to relate to the type and scale of problems you are trying to tackle. Leadership, especially as a woman, is very lonely. A founder has even more responsibility than a simple business owner or entrepreneur. I know in my business, everything begins and ends with me. As a founder, you are usually cobranded with your business; you are the business. Few people can understand the mental and emotional turbulence that comes along with that when your business hits any roadblocks. In the end, what is going to make you happier is being easier on yourself and finding peace, camaraderie, and collaboration with other women in the same boat as you. Drown out the expectations of others. Look deep inside and stay aligned with your own truth and goals, and connect with female leaders who are doing the same. Watch the podcast video on YouTube Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/17/202325 minutes, 35 seconds
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Episode 169: Should I Grow Big or Stay Small

In this episode, I want to discuss a recent conversation with a prospective client who was torn between growing her business and getting big, or staying small and keeping it where it was. Entrepreneurs, especially female entrepreneurs, tend to worry that if they grow their business to its fullest, they’ll miss out on some of the great aspects of their life right now. This hesitancy is underpinned by a subconscious belief that growing a business can only negatively impact your quality of life, especially if you’re a mom. You may feel tethered back at the same time you feel the urge to grow. Just remember that if you go for it, you’re showing your kids what’s possible. You may also feel stuck because you believe the only way to grow is through the methods you already know. This can especially happen if you’ve been in complete control since the business began. You’re used to pushing on the gas pedal (or the brake) when you want and are fully responsible for the pace of growth. But when you introduce team members, you introduce so many different factors to consider outside of yourself. If you go down this path and it becomes overwhelming—which is a very real possibility—you may shift your focus to a quick fix to make things easier. But what’s truly required at this point is a transformation on the inside. You can grow in a way that feels good, if you’re willing. If you can invest in the woman you want to become, you can lead the business of your dreams. It’s not about simply growing the business, but rather about implementing the right strategy to grow yourself. Watch the podcast video on YouTube Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/10/202314 minutes, 55 seconds
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Episode 168: Rethinking the Big Picture

There is a natural ebb and flow of personal energy and the nature of that energy. This episode is less scripted and more casual, embracing the go-with-the-flow energy that often accompanies summer. These peaks and valleys apply to our personal lives and our professional lives. Being a female entrepreneur, I am all too familiar with the tug of war that goes on inside when you are trying to grow a business but also preserve your energy. There are times when you can feel emotionally taxed and all you want to do is conserve energy, and in those times, it's truly important to hold space for yourself. As women, we have a high level of emotional intelligence and intuitiveness. When you’re feeling unfulfilled and uninspired, it’s important to take moments of introspection to zoom out on your life and see the big picture. One thing I’ve been doing lately to honor my energy and the energy I surround myself with is eliminating things that don’t feel good and embracing the things that do. Sometimes your business doesn't evolve how you expected it to and you may want to reconstruct your role in the business. Do you like what you’re doing and the pace that you're moving at? Are you expanding your business or adding new services? Ask yourself what what gives you a sense of fulfillment. The answers to these questions are guideposts for preventing overexertion and maintaining energy as a leader and entrepreneur. Remember, you control your ecosystem, and it’s your job to surround yourself with people who support you and to remove the energy drainers. At any stage of business or life, you can assert your own worthiness, honor your own space, and put boundaries around your energy. Watch the podcast video on YouTube Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/3/202321 minutes, 27 seconds
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Episode 167: Uncomfortable Truths

What does it mean to run a fulfilling business? There are many different ways you can find fulfillment, and in this episode, we’ll be discussing how you can make sure your business is on the right path to success and what success could look like for you. When you take downtime and give yourself some space, you give yourself time to reflect on the bigger vision for your business. It gives you time to establish what’s a priority and how you can reach your business goals. However, most people don’t do this. Instead, they spend most of their time looking outward for answers. If this sounds like you, know you are risking setting out on a path that’s not actually aligned with your desires. Another trap is getting caught up in the idea that the next gadget you find will lead to increased growth. While it can certainly give you a boost, it’s important to pour into your internal teams and system first. If you’ve been in business for more than five years, you’re overdue for a reset. It’s time to do some deep reflection and revisit if your systems and team structure is still working for you. Invest in the areas that will push your business forward, like the best coaching money can buy. Don’t wait until you feel “ready” to make bold moves. Once you’ve created the successful, fulfilling business you’ve been dreaming of, you also need to make space for actually enjoying the fruits of your labor. Consider how you want to enjoy your financial success and what it means for you to live your rich life. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/26/202319 minutes, 4 seconds
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Episode 166: The Million Dollar Asset

This is episode one of a new series created to explore developing your proprietary aesthetic method (PAM) in collaboration with Aesthetic Record EMR. Businesses big or small can benefit from a PAM. I was inspired to create a PAM program for business owners when a client shared with me that they were struggling with competition. This client felt usurped by another injection business opening up nearby that was trying to recruit her staff members and offering lower prices. Creation of your own proprietary aesthetic method will be the antidote to many pain points in your business. It’s an evolution to the infrastructure of your business. Rather than trying to fix individual problems as they arise, this method will allow you to be proactive about them. If every injector just has an Instagram and a syringe, how will potential clients discern what sets you apart? This is where your PAM comes in. You have your own philosophy, technique, and approach. It’s crucial to be able to communicate that to the outside world, making it clear you are in a category of your own, making you competition-less. I believe that your business should have its own soul. Define specifically what your long term-care plans will look like, your techniques, and your client journey. Discover what you are incredible at, curate offers you feel passionate about, and build your brand around it. When you niche down, you make yourself an expert. Experts can charge top dollar instead of trying to compete by dropping prices and lowering your profit margin. With PAM, your service and method become a product that only your business can offer. Your clients will be on a unique journey they cannot find elsewhere, and your distinction will become your reputation, attracting the clients you want directly to you. Watch this podcast video on YouTube Enroll in this program and develop your own PAM Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/19/202342 minutes, 8 seconds
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Episode 165: Taming the Wild West of Injector Training Institutes with Leslie Fletcher RN, MSN, AGNP-BC: Part Two

We are continuing with part 2 of our discussion with Leslie Fletcher on the wild west of injector training. This time around, we are covering the key components that qualify a great injector, how to keep those great injectors loyal to your business, offering commissions to injectors, and discussing whether or not creating a training program is a smart business strategy. A comprehensive curriculum creates quality practitioners, and the foundation of a comprehensive curriculum is medicine. Training material should have anatomy worked in, constantly evolving to reflect new concepts and techniques in the industry. At the end of the training, an ongoing relationship with the training company will support the injectors if any future queries arise. There is nuance to retaining those great injectors that come to work for you. If you make your practice mutually beneficial, it’s unlikely they’ll ever want to leave. Provide each injector with the type of work and schedule they want. Provide them with an increase in roles for growth if they begin to feel restless. The reality is, some people will leave. Lead with love and provide support, and your staff members will want to stay. I’ve seen some businesses offer commission to injectors, so it’s an important topic to explore. It’s crucial to note that taking commissions for anything medical is not just against the law, but also unethical. It is unfair to patients to incentivize based on the number of syringes or units. Bonuses are an ethical alternative that provides staff with compensation while still providing based on the needs of the patients. Regarding training as a business strategy, the truth is, it's more lucrative to stay in injecting. If you have the qualifications, skills and experience, plus an innate ability to connect with different types of people and are comfortable speaking in public, these are the traits that lend themselves to training work. In this case, creating a training program and being a mentor is something you may want to explore. Watch the podcast video on YouTube Injectability Clinic Injectability Institute - Use coupon code 200OFF Injectability Beauty on Instagram Leslie on Instagram The Fierce Factor Society Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/12/202326 minutes, 45 seconds
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Episode 164: Taming the Wild West of Injector Training Institutes with Leslie Fletcher RN, MSN, AGNP-BC: Part One

If you’ve been paying attention to trends in the aesthetics industry, you know that many more medical injectors are going to be needed. This is crucial to meet the demand for the growth this industry is expected to experience over the next several years. Joining me to discuss this topic is Leslie Fletcher. She is a board-certified nurse practitioner, researcher, international speaker, founder of Injectability Institute, and aesthetic industry pioneer. There will be a need for 10,000 new injectors per year for the next five years to keep up with the current growth trends. If there aren’t enough new injectors, this could lead to a plateau or even a crash in the industry. This level of demand gives rise to various training options, and some are more reputable than others. There are several factors to consider when deciding on what training program is right for you. These factors include class size, modeling of best practices, location of training, who is providing the education, and how much hands-on versus didactic time is provided during the training. Most importantly, are the trainers respected in the field? That is likely to dictate the practitioner's level of hireability. Having trust in your skills comes from learning evidence-based medicine. This will lead to good clinical outcomes and help practitioners gain confidence. Clinical competency drives the business, and having excellent training will pave the way. Trust that you know what to do, and then execute. Another important factor to take into consideration is your client relationships. If you are a mediocre injector still honing your skill, but your patient care is top tier, your business will flourish. Also, structure a clear client journey. Add clinical confidence to this, and success is virtually undeniable. Watch the podcast video on YouTube Injectability Clinic Injectability Institute - Use coupon code 200OFF Injectability Beauty on Instagram Leslie on Instagram The Fierce Factor Society Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/5/202331 minutes, 15 seconds
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Episode 163: Bonus: Hiring PTSD

This bonus replay episode opens up the door to commiserate in the pain of going through the hiring process in your business; the times where it doesn’t turn out so great. The real reason so many people have trouble finding amazing people after the great resignation isn’t due to a lack of qualified candidates, and it’s not because the budget doesn’t support it. The real reason you are stagnant in this process may be because you’re dealing with hiring PTSD. If you’ve ever hired the utterly wrong person for the job, or you’ve ever been shocked by an employee's behavior, you may very well know how this feels. Once you’ve been taken advantage of in the hiring process, it can be difficult to trust yourself again—let alone trust potential new candidates. If you feel stuck in hiring PTSD right now, know you can get out of it. It all starts with clearly defining the results you expect from your employee. Define what you need from your employees, whether that’s tactical work or strategic work. Never assume an employee is going to quit after three months. Yes, this happens, but you can’t let this previous experience dictate your expectations moving forward. Creating an environment where employees feel pressure to prove themselves won’t necessarily set them up for success. It takes 3-5 attempts to find a forever employee. You have to practice, fail, and overcome adversity to become a skilled hiring manager. Over time, you’ll gain a greater grasp of what you do and what you don’t need. Hire slow, fire fast. Take your time bringing a new person on board, but don’t beat yourself up when it doesn’t work out. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/29/202311 minutes, 39 seconds
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Episode 162: The Entrepreneurial Adrenaline Crash

Just like life, business building has a cyclical nature. There is constant learning through opportunities, wins, mistakes, and heartache. Entrepreneurship is a journey that never ends, and as it evolves, it requires new skills and interventions to meet the business where it is. Investing in setting intentions for your business and developing a clarity of direction to revisit obstacles with a fresh perspective will be a catalyst for evolution. Having the confidence to scale goes beyond tactics and how-to’s. Of course, it’s important to have systems in place to scale your business, but ultimately, scaling is rooted in the mindset of the leader who is driving it. If you are an entrepreneur who is stuck in the dynamic of being the main player driving your revenue, you won’t be able to focus on the pursuit of the greater vision. When starting out, I had to take on anyone and everyone who wanted my services. I admired the drive and ambition of myself back then, but after that initial stage of growth and taking as many clients as possible, growing the business to the next level requires a different perspective. At the core of you and your business are a set of values. The way you operate your business should be congruent with these values. Most business owners want to move beyond the old habits of being the critical provider of their services so they can live a more fulfilled life while taking their business to the next level. No one can do this for you but you, and soul-sucking growth isn’t really growth. Build toward your ideal version of your business. KLC Consulting offers a 6-week program that will help you develop a blueprint for growth and provide you with the framework to lead with clarity and conviction. The type of business you want is within your reach. Learn more and apply for Confidence to Scale Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/22/202315 minutes, 26 seconds
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Episode 161: Bonus: Transitioning From Provider to CEO

It’s important that each episode of this podcast touches on something current and relevant for this community; things that are already being discussed and on everyone’s mind. Today, specifically, we’re focusing on what it means to be an entrepreneur. It’s not just about making money. It’s an all-in lifestyle. And if you want to be successful, you have to learn to balance the emotional and physical investment this growth requires. At the same time, you can’t place happiness on the other side of your success. As an entrepreneur, you are probably always moving the needle forward before you hit your next goal. Increasing your happiness in the midst of it all will actually support your business outcomes. Business ownership is not for everybody, and it’s important to fully understand what’s involved. The results can be amazing—if you’re willing to put in the work of becoming a world-class leader. Running a sustainable and profitable business isn’t always what it looks like, especially if you’re looking to social media. There’s a significant difference between working on your business and working in your business. What got you into entrepreneurship, like your passion and ambition, won’t get you through entrepreneurship. Roadblocks, setbacks, and unexpected adversities are going to come and may lead you to lose faith and patience. You don’t have to build a bigger business. But as a business owner, it’s your role to build a better business. This means creating the time and space to do the things you’re most passionate about while implementing the systems and team to support it. All the success you achieve begins with you. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/15/202328 minutes, 24 seconds
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Episode 160: Leadership is Learned, Not Born with Justyn Ashlee Green, C-APL

On this episode we’re joined by Justyn Ashlee Green, a former client turned colleague. She’s now the Strategic Growth Advisor and Director of Practice Management at KLC, and has always felt naturally drawn to working in this industry. In 2020, she got the opportunity to go into a six-week bootcamp and was introduced to me on the first day. There are so many capable and intelligent business owners out there, but many of them lack the resources they need to reach the level of success they desire. Hiring an expert who knows how to build the business can completely transform the way you run your business in the best ways. Even if you’re fully capable of running everything in your business, you have to ask yourself if this is where your time is best spent. It is so beneficial to have someone else running critical aspects of the business so you can focus on being the CEO and creating a vision by which to lead your team. One of the things Justyn has noticed about practice managers is that all the best ones claim they would rather do it themselves. However, they acknowledge the importance of delegation and efficiency. Another important part of the Practice Manager role is having the ability to anticipate the needs of both the practice and the owner. If Justyn could go back in time, she would invest more time communicating with others and less time taking on tasks blindly. At times she felt stressed out, overwhelmed, and unappreciated, but she takes accountability for putting herself in this position. This is why she emphasizes the importance of checking in and leaning on people. Practice Management is a big job, but no one expects you to do it without boundaries or on your own. Watch the podcast video on YouTube Learn more and enroll in the Certified Aesthetic Practice Leader (C-APL) Fastrack Course Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/8/202358 minutes, 26 seconds
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Episode 159: Pricing Your Services in a Recession

As we face the potential of a global recession, we also have to come to consider the possibility that the clients we love will be closing their wallet on aesthetic treatments. Navigating this situation comes down to focusing on how you can cultivate abundance. I am being inundated with unsolicited sales pitches on strategies for cutting back on ads and spending less on marketing, but to me this is clearly not the way through. Let’s be proactive about focusing on your team and your market share rather than cutting back, which can actually hurt your brand positioning in the long term. By looking at the research around recessions, you can make informed decisions about your products and services. Money doesn’t go away during a recession—it actually represents a different type of redistribution of wealth. You can actually use this to the advantage of your business. Another factor to keep in mind is that whether there’s a recession or not, people’s values don’t change. The clients coming to you for the amazing results you provide won’t suddenly stop seeing this as a priority. It’s also not a good practice to discount your prices, as switching back to your full or regular price afterwards can be an uphill battle. The decisions you make today will impact your business for years to come, including when the recession is over. Protect your brand at all costs. Adopt your strategy to align with buyers who want to give you their business. It pays to think about how you can pivot ahead of time rather than being reactive. Book a Strategy Call with Kaeli Tune in to the sister podcast episodes mentioned: 1- Episode 135: 5 Ways to Cultivate Abundance During an Aesthetic Recession 2- Episode 98: Best Practices for Raising Your Prices Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/1/202311 minutes, 49 seconds
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Episode 158: Navigating a Growth Plateau

Today we’re going to talk about a stage of business you may be in the midst of, or in the midst of denial towards: growth plateaus. Many of the women we work with are leaders who are transitioning out of the worker role and into a visionary role for their business. It’s important to begin implementing the right systems and processes in order to fully make this transition. As an entrepreneur, you are hardwired to move towards the next plateau. But the truth is, you usually need to slow down and assess what needs to be in place before you can scale or grow your business sustainably. No business owner wants to acknowledge a slow-growth year. It doesn’t sound sexy. But it’s okay to spend a year, or however long is necessary, to implement the right systems, building your team, readjusting your infrastructure, realigning your strategy, or reflecting on your core values. Plateaus usually occur during or soon after a business hits a maturity stage in the business lifecycle. There are four stages: expansion, peak, contraction, and trough. You can reach a plateau at any of these stages, and they can happen intentionally or unintentionally. Managing a growth plateau all comes down to mindset. You have to be able to anticipate and prepare for growth. You also have to accept any failure as learned growth. It’s crucial to derive your sense of value from building your business, not just the revenue that’s generated from it. Don’t let your ego stop you from stepping back so you can slingshot forward. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
4/24/202322 minutes, 27 seconds
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Episode 157: The Aesthetic Industry Popularity Contest

It’s been so exciting to watch the aesthetics industry evolve over the past 12 years. When I started, we didn’t have nearly as much technology as we do today. Back in the day when resumes were the only way to promote yourself, it was really frowned upon to exaggerate your value. Today, with social media, that happens all the time. Working with influencers in this space is a big thing, but what if you are the influencer? What even makes providers in our industry influential? There’s a spectrum of opinions about whether our industry is justifiably glamorizing the right people, or if big pharma politics are at play. I often hear comments about how the right people aren’t being recognized for their brilliance in our industry, as one example. At what point is a comment like this based on legitimacy, and at what point is envy skewing our opinion? I do believe it’s a fact that Instagram follower counts and celebrity status weighs heavily on the decisions of who is invited to speak at conferences. On the flip side, influencers believe that authentic influence is cultivated through expression of an independent philosophy. Often, companies come to them to celebrate the influencer’s adoption of their products and to learn about how their products are being used. Doesn’t it make good business sense for the company to go to an influencer to do this? There really are valid points on both sides. At the end of the day, success is so individual. Being recognized for your work may have nothing to do with popularity. If your goal is to gain exposure, it’s wise to take advantage of opportunities that align with your core values. Just don’t lose your voice. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
4/17/202317 minutes, 24 seconds
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Episode 156: Bonus: What Your Practice Manager Needs From You

In this week’s bonus episode, I’m re-sharing a very important message. Do you have a practice manager overseeing your day-to-day operations? A business owner wears so many hats, so it can be worthwhile to hire someone to handle the managing side of things. This means your role can be more autonomous and flexible and free you up to focus on the other parts of your business that really matter. A manager can help you create systems that help your business run more efficiently so you can step out of your role as provider and into your role as CEO. But remember that when it comes to hiring a practice manager, you get what you pay for. It’s worth investing in someone who really embodies what you want. We so often overlook the value of a great practice manager. When you find a good one, make sure you support them in the ways they need to run the business optimally. It’s a dynamic role that may need more support than you know, and in different ways than you might have considered. So how can you expand your relationship with your practice manager? First, have their back. Your team needs to know your manager is a direct representative of you. You should also try to make every important meeting. Not every meeting, but every important one. Another way to expand this relationship is to praise the good as much as you acknowledge the bad. Celebrate the small wins in formalized ways with intentional focus. Lastly, manage your micromanagement. If they are competent and trusted, it may be time to let them do the work without micromanagement. Learn more and register for our Certified Aesthetic Practice Leader (C-APL) Fastrack Course. Use code, PMAPRILPROMO through Friday, April 14 to take advantage of our special offer Interested in splitting this investment into 2 payments? Use code, PMAPRILPROMO2 at checkout Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
4/10/202323 minutes, 43 seconds
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Episode 155: Become a More Dynamic Communicator

Your energy is a resource you should measure. As a business owner, it’s so important to be aware of how the actions, activities, and people in your life influence you. Do they drain you, or do they recharge you? It’s easy to get caught up in the day-to-day operations and forget to invest in your own growth. I’m recording this episode on the road while on a solo retreat. Booking a quarterly solo retreat can provide you with the perfect opportunity to recharge and reflect. It’s a powerful move that allows you to step out of the grind and be in a nourishing space where you can focus on you. It’s a catalytic investment into your energetic wellbeing, which helps you grow into the person you need to be to lead your team and get to the next level. One way that taking time for yourself can help you is with public speaking. You’re closer than you think to becoming the powerhouse speaker you dream of being. Taking your own space for growth can help you build a dynamic speech that inspires your audience to take action. Finding a great communicator and breaking down their style can also help with this too. Audiences respond to simple messages that convey the bigger picture. It’s better to focus on the outcome of your main point rather than the process. Definitely know your facts and use data to strengthen your speech and create context. General ideas provoke thought, but specific analytics command attention. Perhaps most importantly, utilize the power of stories. Evoke a visual experience. Captivate others during your first impression using your body language and eye contact to work the room. The way you carry yourself can do a lot in making the audience feel seen, heard, and appreciated. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
4/3/202317 minutes, 48 seconds
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Episode 154: Employee Entitlement

If you’re trying to transition out of being hands-on in every place of your business, you’re not alone. So many capable women are building thriving businesses, but then feel their support systems and teams don’t necessarily expand alongside the company. I recently chatted with a client in exactly this position who felt confronted by an entitled, long-standing employee. When an employee begins to believe they deserve privileged treatment, it can create a toxic environment and friction between that person and everyone around them. Employee entitlement is a real thing. Knowing your worth is one thing, but assuming you should have more on one side of the value exchange is another. There are four entitlement factors to look for in your employees, one of the big ones being money. Entitled employees don’t necessarily factor in the impact on the business when they make their requests. Another one is business insights, or feeling like they should be consulted before business decisions are made. Entitlement also comes up in the form of “hall passes.” This looks like someone not following a system or process quite as thoroughly as everyone else. But if you really want to foster a healthy working environment, the rules need to be upheld by all team members. The last and fourth factor is education: the person who feels they deserve to learn more on the dime of the company. Communication is key in putting a stop to this behaviour in its tracks. Be transparent about your expenses and overhead. Address the entitlement instead of avoiding it or rewarding it. Providing clear job descriptions and annual reviews can help you avoid these issues before they start. Or, even better, avoid hiring entitled workers in the first place by asking the right questions. Essential Interview Questions To Avoid Hiring Entitled Workers Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
3/27/202318 minutes, 29 seconds
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Episode 153: Bonus: How to Choose a Business Coach

Are you facing challenges in terms of managing your growth? Googling “business coach” can bring you an overwhelming amount of results, but you want to find someone who is the right fit and truly understands your business. In this bonus episode, I’m revealing my tips on how to choose the best coach for you. Once you’ve set up the practical parts of your business and you’ve nailed the client experience, you’ll notice you need answers to more high-level questions. A coach is there to answer your questions and hold you accountable—something that can be helpful when you’re already the boss. Thought partnership is another powerful reason to engage in coaching. It helps to have someone you can share business-related thoughts and ideas with. Your coach is an expert without a hidden agenda and their success is tied to yours, so you’re both working towards the same goal. What about consulting? In coaching, you utilize a wide range of tools to enhance your own capabilities. Consulting is more about focusing on solving one specific problem. Coaching teaches you the skills to catch your own fish; consulting is having someone go with you to catch the fish. Coaching also tends to be more customized to each individual. Most of the time you will intuitively know if a coach is the right fit for you. If you’re still unsure, don’t hesitate to research their work. The more you get to know them, the more connected you should feel to their philosophy if it’s a good fit. Definitely ask about what you can expect from the process and find out how you can maximize your results in their program. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
3/20/202324 minutes, 3 seconds
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Episode 152: Live Q&A: My Growth Philosophy & Confidence to Scale

This Q&A episode recorded from an Instagram Live is the perfect opportunity to learn more about KLC Consulting, who is the right fit for Confidence to Scale, and why we are the preeminent leader for helping female business owners catapult past their next million-dollar milestone. Today, I’ll tell you what to expect if the application process shows that we’d be a great fit. There is so much nuance behind what it takes to build an aesthetic practice. Business coaching and consulting in this industry is fascinating. In general, very few women in business scale past $1 million. However, in aesthetic, the majority are. There’s tons of general data and information available around building a thriving small business, but there’s a gap for helping women scale above a certain point. Scalable, women-owned businesses in aesthetics are under-resourced and underserved, which is where KLC comes in. It’s for women who reach a point where they understand the basics of getting people through the door, and they’re ready to take their business to the next level by building without overwhelming themselves. A leader who has clarity on direction is a leader other people want to follow. But, in order to step into that, you have to pull yourself out of service and delivery and become a visionary leader. When you work with KLC Consulting, you get the opportunity to really look at yourself in the mirror and identify what’s holding you back. Investing in yourself is investing in your business. The act alone of putting the work in to better yourself will change your mindset in a way that orients you towards growth. If you feel like you don’t have enough time, that’s all the more reason to engage in the process. You will learn how to create that space, which is necessary for you to take your business to the next level. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
3/13/202339 minutes, 44 seconds
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Episode 151: The DNA of a Mission-Driven Employee

We’re continuing the series featuring incredible leaders in our space, and today that person is someone who has truly orchestrated the symphony of what KLC is. We’re welcoming KLC Business Coordinator Shannon Sanchez. Shannon and I originally connected through their son’s baseball teams. Shannon happened to be looking to get back into the workforce after prioritizing being a stay-at-home mom for a few years. She came in to organize the back end of the business and start putting some standard operating procedures in place. Shannon has taken over direction for project management, backend customer support, as well as downstream and outstream organization. Finding a mission-driven employee like Shannon is what every employer dreams of. You can find those people by focusing on who they are rather than solely on their experience and skills. In her time at KLC, she’s enjoyed being around women—internally and externally—who lift each other up. There’s a genuine willingness to encourage one another’s success. Women who lift each other up love watching the people they work with increase their confidence. Remember that it’s not only the big shifts that count, either. It’s important to celebrate the little things as well. In order to create a thriving work environment, Shannon emphasizes the importance of communication, especially when it comes to conveying the mission and desired impact of the business. She also demonstrates that our workplace needs to be a safe place to make mistakes and learn from them, and that it’s also necessary to have some fun along the way.   Download your copy of our freebie: The DNA of a mission-driven employee Watch the podcast video on YouTube Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
3/6/202344 minutes, 46 seconds
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Episode 150: Stop Doing Your Life Away

There’s something about working hard that can bring so much gratification. It can even be addicting, and that’s what I want to talk to you about in this episode. I’m interrupting my guest speaker series that’s been going on for the past few weeks because this is an important message that can’t wait. I’m kind of disappointed in our industry. We’re supposed to be leading the way in health, wellness, beauty, etc, but in so many circumstances, we aren’t practicing what we preach. We’re constantly in action, doing our life away. Throughout our lives, we continuously change in incredible ways, but the things around us often don’t. As we mature, we become less willing to fail and make fun of ourselves because our plate is full. That’s why I want to give you a challenge to become more intentional about the things you’re doing every day, and essentially re-decide on the life you have. If you could rebuild from a clean slate, what would you do differently? If you had to re-choose which people are in your life, who would you pick first? What are some behaviors you would do more of or stop doing altogether? In your business, what services would you offer and what tone would you set for the people around you? As business owners, we want to rush to do. Add the systems, build the team, do, do, do. I’m tired just thinking about it. If you had just one year left to live, what would you start or stop doing? The truth is that none of us know how much time we have left, yet we act like it’s infinite. Take a few minutes this week to think about where you’re headed. If your business doesn’t align with the person you are today, you’ll just keep doing, doing, and doing until you have nothing left. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
2/27/202316 minutes, 48 seconds
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Episode 149: From Sales Rep to Business Leader with Van Nguyen

Today I’m welcoming Van Nguyen to talk about her journey of going from sales rep to business leader, plus diving deep on what she’s learned along the way. Van recently stepped into a leadership role with Revision Skincare, one of the most innovative companies in the industry. Van has been enjoying the shift in experiences since joining the team at Revision. She loves knowing the goals of her reps and helping them grow both personally and professionally. Actually, she even loses sleep at night when she feels one of her team members might miss their numbers. Van emphasizes hiring on character because there are some qualities that can’t be taught, like the desire to win and be successful. She can teach ingredients and technology, but the motivation to get out of bed has to come from the individual themselves. Partnership is more important in sales than ever before. The front desk person at a med spa sees eight to twelve reps a day, so it’s important to not just stand out, but stand out in the right ways. The foundation of a good relationship is comprehension—it’s not about what you say, but how the person you’re speaking to comprehends it. Van’s advice for being successful in the industry is to not just talk. Be all about what you’re promising. Make it clear that you’re the better partner by nurturing the relationship. Soft skills and clear communication on how you can make their life easier goes a long way. Watch the podcast video on YouTube Van on Instagram Van on LinkedIn Learn more about Black Tie Dinner   Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
2/20/202336 minutes, 48 seconds
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Episode 148: Growth is a Mindset with Jessica Christy

This week I’m thrilled to be kicking off a guest speaker series where, for the next several weeks, I’ll be alongside some of my favorite industry leaders. Today it’s Jessica Christy, Owner of Beauty Culture Med Spa and Training Academy in Bloomfield, Michigan. She has done some really incredible things in a very short amount of time in her business. Jessica worked as a physician assistant, which eventually led her to fall in love with aesthetics. She felt happiest when she was helping patients feel more confident, but hadn’t found the right practice to give her the freedom she wanted. This led to her opening Beauty Culture in July 2019, which was meant to be a small operation, but has blown up beyond her wildest dreams. When some of Jessica’s staff left and started their own practice, she truly leaned into it instead of being angry. Based on what she has learned from this experience, Jessica reveals what she looks for when interviewing potential hires. Even though it makes sense to her, Jessica is still surprised that her med spa’s numbers are better despite not replacing some staff members that left. She explains why having less staff which don’t align with your business’ values is actually a net positive. We wrap up by hearing the next steps that Jessica is working on in her business. She says that the most important thing is for her to continue putting her actions where her mouth is, along with truly investing in the wonderful women on her team. Watch the podcast video on YouTube Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
2/13/202347 minutes, 7 seconds
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Episode 147: Developing Employee Comp Plans

This week we’re going to talk about employee compensation plans. Before getting into it, I want you to know that many of the problems you may run into when having this conversation with employees likely originates from the hiring process. Still, developing comp plans can be tricky, often taking a few tries to get right. I’m going to clear up a few things in this episode to help you think about what success looks like in a compensation plan. Why is figuring out how to pay people to challenging in the first place? I’ve seen the struggle begin when an employer assumes that employees work primarily for the paycheck. Think about your high-level employees. They’re probably not sitting around just waiting for a paycheck. They’re seeking out a challenge. Remember what you have to offer besides money. You need to get role and results clarity before anything else. Once you have specific KRAs (key results areas) laid out, you can figure out what a position is actually worth to your company. Then, a compensation range that is appropriate for the role can be determined. Our rule of thumb is that an employee should be producing 4x the value they bring to the company. Another best practice is to really know your candidate. What drives them? Where do they see themselves in a few years? What are their salary expectations? Also, remember that a bonus is just that: a bonus. It’s for going above and beyond. It’s not used for motivation. Instead of paying an employee an amount at the top of your range right away, hold off so you can give them something to work towards. Finally, develop a compensation package that offers various perks—not just money. Like all things in business, building compensation a plan becomes much easier each time you do it. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
2/6/202315 minutes, 40 seconds
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Episode 146: Bonus: Success Secrets of Top Female Aesthetic Injectors

In today’s bonus episode, I am re-sharing a show I recorded and released in February 2022. This episode looks at success, its subjectivity, and the common traits those who achieve success share. 15 years ago, I was fresh to the industry and saw leaders speaking on stage and admired them. How have they achieved their success? What makes others so attracted to them and their ideas? I would study their actions and words, and came to realize that it isn’t about what people do, it’s how they make decisions and think that separates the top 2% from the rest. So many true leaders had this innate grit and determination that allowed them to achieve above and beyond. There’s no set success formula, but questioning the industry and learning from your surroundings plays a key role. Over the years, I have pinpointed several things that separate the thought leaders from the pack. Firstly, they surround themselves with a small, close-knit group of trusted advisors. Making decisions in an echo chamber is ill-advised, but you need to be selective with who you trust. Secondly, they have a proprietary method that is unique and stands out in the industry. Third of all, they don’t just learn, they teach. Teaching others only strengthens your own understanding and confidence. Fourth, these leaders think in 5-year milestones. Keeping the future in mind and planning a course of action is key to honing your focus. Finally, they invest heavily in personal development. Whether it’s time or money, you need to invest in yourself to succeed. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/30/202321 minutes, 19 seconds
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Episode 145: Letting Go of Control

I want to tackle the subject of control in this episode. This can be one of the biggest issues to take on as a woman in business. How do you let go of what you can’t control and embrace what you can? This week I have struggled to come to grips with something outside of my control. I had to say goodbye to my 2 pugs after 15 years of companionship. Of course, there is no way to control the timing and emotional response to something like this. When we care so deeply about something, the urge to control it isn’t a power play. Rather, it’s an instinct to protect it. I talk a lot about scaling with sanity. One of the most common obstacles to achieving this is stepping back and letting the business breathe and come into its own. So often, women I talk with are telling me they are micro-managers, which I celebrate, but they need to understand that not everything can be controlled. Overbearing micro-management can restrict your employees, your business, and you. To that end, I have come up with 5 strategies to help you relinquish control. Firstly, take accountability. An influential leader takes ownership of mistakes and the ways they could have done better. Strategy #3 is to hold employees accountable. We want our employees to love their job so we overlook corner cutting or poor performance. Instead, bring it up with them and ask them what they need to perform better. Third, reorient around your bigger mission. Paint the bigger picture for your team, and bring them into it. Strategy #4 is to appreciate effort. Recognize the achievements of your employees. The final strategy is to increase your tolerance to failure. Failing is a learning experience. Lean in and trust it. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/23/202321 minutes, 33 seconds
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Episode 144: Defining Success as a Female Entrepreneur

Today I want to talk about something that’s been on my mind recently. It’s important to understand what is important to you as a woman and an entrepreneur, so let’s talk about learning what you value, need, and have. It’s time to rewrite the rules of success. So often we are striving to meet business and life goals that we see others achieve, or that are taught to us as the ideals of success from an early age. It’s time to actually pause and think about what true success means to you. Are you just working towards retirement or do you want to work with intention, passion, and purpose? For some, the only mode of work is “bend until you buckle.” They just work until they can’t work anymore; until they are exhausted and hate what they do. Success isn’t just about money. It’s about legacy, joy, and helping others. Everyone’s definition of success is different, so what’s yours? It’s time to recognize how unique you are. It’s time to give up the imposter syndrome to become the person who extolls the values you hold close. Trying to go your own way can be difficult. Doubts and comparisons always creep in, but ask yourself this: why do you want legions of social media followers looking up to you if you aren’t doing what you love? Mindset and habit changes are essential to create the life and business that you want. Success comes from within, and it needs you to be honest with yourself to reach it. Define your own success. Create your own success markers. Are you clear on what success means to you? Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/16/202319 minutes, 11 seconds
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Episode 143: Team KLC is Hiring

I have an announcement to make in this episode. Also, I want to discuss how to go about creating a hiring plan and figuring out how you will grow. One thing I often talk about with my clients is hiring up, which means that every person you hire will elevate your existing team. We need to think about hiring those with passion and skills that will make the business and the team better, no matter what role they are hired for. It’s important as a leader to show up enthusiastically for the hiring process and evaluate not only the candidates, but yourself. Now, I am looking to bring in a new employee and I want to share some hiring tips for those also looking to expand their team. My motto is “always be recruiting.” If you encounter someone that would be perfect for your team but you have no positions, keep in touch with them. Once a position opens up, they could be just who you need. Creating a job description is the most important part of looking for a new hire. For me, I always speak to the potential candidate first before explaining the position. Then, I explain the primary and secondary objectives before vision casting the ideal candidate. You need to be specific and explain who is the right fit for the role and your business. Lay out the skills that are essential for you and your team, but also lay out who isn’t the right fit. Weed out those applicants who won’t elevate you and your team. If you don’t put your requirements out there, you can’t find the right person for you. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/9/202324 minutes, 21 seconds
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Episode 142: The Great Reset of 2023

In our first conversation together in 2023, I want to talk about the accomplishments and adversities myself and my team have faced over the last year. In doing so, we’ll learn what to focus on in 2023. No matter the adversity, and no matter how insurmountable it feels at the time, nothing can match the feeling of overcoming an obstacle and making it through the other side. Struggle only serves to strengthen you and your team and bring you closer. At the academy, we will be looking at the first 3 things to focus on to begin the next year. We will be sharing our plans out loud, talking about what habits we need to build, and holding each other accountable for these plans in the future. So, what will 2023 hold for you as a leader as you enter the next season of growth for you and your business? Firstly, remember that growth does come in seasons. Sometimes it will be, and should be, slow going. It’s okay to need a reset. Those times can help you train, refocus your priorities, and look at the bigger picture. Economic cycle changes will impact our industry. There’s no way that it can’t. If you and your team have a solid infrastructure, a focus on your customers, and an efficient workflow, it will be easier to weather. Recognize where your company is, focus on creating repeatable outcomes, and step off the hamster wheel of non-stop growth. You need to build sustainable, joyful growth. You need to thrive. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/2/202310 minutes, 40 seconds
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Episode 141: 5 Habits to Ditch in 2023

As 2022 comes to a close, I’ve been looking back at the year. We’ve made slow and steady changes in the business throughout the last 12 months, and that’s what inspired me for this episode. Based on those changes, let’s talk about how to step out of your comfort zone by ditching 5 habits in 2023. It can be hard to believe that things are possible for you and your business. It’s easy to put things off until you have more time, but remember that time is a finite resource and you need to harness it. Make the time to build new habits that will make a difference in your life and business. It’s time to stop chasing and start receiving the abundance that is coming to you. It takes work, but it is completely obtainable. First, stop being pulled in 1000 different directions. Take the time to install strong infrastructure and train your team to handle things without the need for micromanagement. The second habit to ditch is scheduling add-ons and “squeeze-ins.” Don’t overstretch your already full schedule to accommodate others. Protect your boundaries and create your non-negotiables. Thirdly, stop putting up with “okay” employees. You don’t need to settle for average employees, and you also need to look at your own expectations. Habit #4 to drop in 2023 is accepting the less-than-ideal version of yourself. Instead, examine who you really want to be and how to become her. Finally, stop pocketing your core values. Display them for all to see and act in a way that aligns with them. Communicate them. What do you stand for? Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/26/202216 minutes, 18 seconds
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Episode 140: Bonus: The Time Versus Money Conundrum

In today’s bonus episode, I want to discuss what you truly value as a person and business owner, along with how to obtain it. What comes first for you: time or money? We always need more time, so how can you achieve that? It’s taken a lot of time and work to get to where I am now, and my values have changed on the journey. Over the years I’ve started to value happiness, time, and relationships more. After spending so much of my early business years using my time to generate money, that is no longer an avenue I want to keep going down. If you need time, you have to gift it to yourself. How can you show up for yourself in the next year? A while back, my work began to become exhausting. I love my work, but grinding myself to the bone simply wasn’t the way to continue. I often ask my clients if they value their time or their profits the most. The answer is always “time.” If grinding all the time was the way to your perfect schedule and profits, wouldn’t you already be there? Taking the risk of investing in time is how you truly begin your journey to freedom. Taking bold and decisive action is what you need to succeed. Yes, initially you may lose some profits, but the future benefits for your business and your personal life are immeasurable. You don’t have to be a machine to be successful. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/19/202221 minutes, 1 second
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Episode 139: Understanding KPI's, Clarifying Roles, and Producing Results

As we wrap up the year, I’ve been reflecting on my ambitions for the podcast, what I’ve accomplished with it, and how much work it takes to make. I want to share some of that journey with you in today’s episode as well as give an updated take on how to create and understand KPI's. This year I have made 50 new solo episodes to help 100 women reach the next million-dollar mark in their business. I decided to leverage this podcast as the main marketing source for the business this year, and let me tell you that it is not an easy or quick thing to put together! It can take an entire workday each week just in planning. Let’s be honest: a majority of us are just trying to understand what practical information we need to grow and profit in our industry. We hire to produce wealth for our business, and KPI's are a way of measuring how well your employees are contributing to the success of your business. Personally, I prefer to use KRA (key results area), as a more inclusive term. Remember that as a leader, you can’t evaluate or set outlines for others without knowing your own duties and performance. Evaluate yourself and your actions before looking at others. KPI's/KRA's are a way of diagnosing the health of your business. Create the goals of your company and give individuals their own goals that will help contribute to the overarching success of the business. The KPI's/KRA's you set are only as good as you are. You, your business, and your people are always evolving, so your metrics need to as well. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/12/202217 minutes, 39 seconds
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Episode 138: The Influence of Faith on the Aesthetic Consumer

For today’s episode, I want to ask you about your approach to market communication. How do you find the gaps in your marketing strategy, and how do you speak the language of your client to build trust? People do business with people, and if you can’t gain a client’s trust, you won’t gain their repeat business. I often speak to providers frustrated with the commoditization of our industry through social media and things like Groupon. It often seems like anyone can do what we do regardless of training or experience. When it comes to tackling these uncertified businesses, be unapologetically yourself. Knowing who you are and what you stand for will link you with the client base you want for your business. We’re taught to fit in and go with the flow as humans, but it’s time to question that belief and ruffle feathers. Authors Brad Benbow and Phil Daniels have tried to discern what’s missing when it comes to finding clients with their research, which they have coined Spiritugraphics. It looks at culture and blind spots and what influences consumers to buy. How can this idea help you understand different consumers and fill gaps? Think about adding a new dimension to how you look at your consumers. How does a faith-driven consumer choose a provider? They overwhelmingly seek out brands that reflect their values and will recommend those brands, while leaving brands that don’t. When people form a community, their beliefs are shared. Think about how this can impact your business and client base. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/5/202217 minutes, 2 seconds
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Episode 137: Stop Pouring From an Empty Cup

Let’s talk about how you show up emotionally in your business and why it matters so much. The way you prioritize yourself and your needs will does ultimately influence not just you, but also your business, your team, and your clients. I recently had a POP Leadership Academy client share her story of a life-changing transformation in her business after shifting her focus with clients. She went from putting all her energy toward serving clients at any cost, to investing in serving herself first. When she joined the academy, she was running on fumes and working long hours. She felt like she was being pulled in a million different directions. One of the top lessons she’s learned in her journey towards becoming a stronger entrepreneur is to stop pouring from an empty cup. If you identify with this—even a little bit—it’s time to make small, intentional tweaks to your daily routine that can help free you from this cycle of exhaustion and overwhelm. The reality is that it’s easy to become entangled in your own business to the point where it impacts your health. And, when you compromise your health, you compromise the health of your business. Making an empowered decision to invest in yourself and your own health can help you show up at work with better energy. A life-first business means you can live in alignment with your core values and operate from a place of sufficiency. Fill your cup first—then you can start filling others.   Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn  
11/28/202216 minutes
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Episode 136: Why Team Building is Your Achilles Heel

Today I want to talk about something near and dear to my heart: team building. After hosting dozens of masterclasses and speeches on this exact topic, I’ve come to recognize how elusive this endeavor is for so many business owners. Pushing yourself out of your team building comfort zone isn’t easy, and that’s why it’s tempting to stay with your core hires or as a solopreneur forever. The hiring market has evolved over the years, but the success principles of team leadership are timeless. Consider this: team building is not actually about the team. It’s about the team builder. Building a team builds you. There are certain practices you must have as a leader to be able to build a capable and successful team. If you’ve ever stopped to ask yourself where all the good people are (like I have), you might be missing the point. The good people are out there. The question is: why don’t they want to work for you? You can become a better leader over time and start showing up in the hiring process as the leader you want to be. You can magnetize high-performing individuals, but it starts with you. Remember that it’s not about finding the people you want, it’s about becoming the organization that the people you want are looking for. Our job as a leader is to understand how to enroll others into our vision by helping them see exactly how our vision helps them accomplish their goals. This is where the real work begins, and it needs to happen daily so you can evolve into the woman and leader you desire to be. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/21/202219 minutes, 49 seconds
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Episode 135: 5 Ways to Cultivate Abundance During an Aesthetic Recession

Today I want to talk about what to do to brace for an economic downturn. How can you prepare your business for a rocky road ahead, and set it up to thrive despite what the future does or doesn’t hold? Right now, economic experts are almost all saying that a downturn is just ahead. Big banks, former officials, and prominent economic experts predict slow growth and a long period of recovery. But, it isn’t all doom and gloom. I want to share a blueprint for leaning into the recession and the quickest path to money, time, and freedom. A recession doesn’t seem like a great time to start a business, but think again. It could actually be a perfect opportunity to look at the market, see what’s missing, and fulfill a need. Preparation is key, and contingency plans will be your best friend. A natural move that people make during times of strife is to work harder. Instead, look to work smarter. Make time to plan for the future. As the saying goes, “fail to prepare and prepare to fail.” Next, look at long-term treatment plans and how they can help you and your clients. Don’t put all your focus on new customers and discounts. Instead, look at adding value. Remember that your team will be so integral to survival and growth. Rely on your top members and ask for their input. Create infrastructure and learn to leverage your team members and most valuable client needs. While there’s no quick fix, with a strategy in place, you and your business can thrive no matter the economy. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn  
11/14/202217 minutes, 11 seconds
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Episode 134: Managing Entrepreneurial Stress

If you’re anything like me, you’re not a stranger to being stressed out. You’re overwhelmed, exhausted, and stressed about what’s next. After a crazy week and having to talk myself off a ledge, I figured I would talk to you today about managing entrepreneurial stress. Reaching burnout is always touted as a bad thing, but what if it could be good for you? What if burnout is the point that you need to reach to make the decision to take your freedom back once and for all? After years of a pandemic, wars, inflation, and so many other things, it can feel like there’s nothing but bad out there. However, you can control how you respond to those triggers. Today I want to share some ways you can stimulate and recharge your mental freedom, all with the help of one tool we all already have: our brains! Stress only has power over you when you tell it that it does. We don’t have to be restrained by the problems and overwhelm we create in our own heads along with everything else that is happening. Rest and relaxation are all well and good, but the stress will still be there when you’re done. Until last week, this was all I needed to get by, but I realized it isn’t enough, I needed to harness my own power within to make a change. I realized that entrepreneurs need a framework to manage entrepreneurial stress in the beginning, so I made one that works for me. Hopefully it can help you deal with your stressors too. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/7/202214 minutes, 51 seconds
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Episode 133: Bonus: Marketing Your Proprietary Method

There are plenty of tactics we can teach that can help you grow your business. We can help you pull levers to attract more clients, to better market your services, to grow your exposure and visibility in the marketplace. But the reality is, 80% of businesses stagnate at a 1:1 service model (meaning the business owner remains the service provider whose delivery is the primary source of revenue) as their business grows; I believe that so much of traditional entrepreneurship education focuses exclusively on teaching tactics and this has underserved entrepreneurs. The tactics don’t matter if you aren’t willing to dig deep to understand not only what you stand for but then to sophisticate your brand to help your dream clients see you as the one and only obvious choice for them. I have a special bonus episode for you today! I am taking you on a stroll down memory lane to revisit a subject that I truly believe is a cornerstone to effective marketing, to achieving deep fulfillment in your business, and to creating a bespoke experience that is repeatable, consistent, and scalable. Today we are going to discuss a PAM or your Proprietary Aesthetic Method that will allow you to stand out from the crowd and showcase yourself as a preeminent brand. After you listen to this episode you can go back to episode 108 to put more into context about how we help our clients leverage their own proprietary process to build a world class brand and what you can expect during our 3 day event in December www.klcconsultants.com/proprietarymethod Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/30/202217 minutes, 14 seconds
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Episode 132: Elimination Marketing

Marketing is a BIG word. One that is widely adopted yet still often misunderstood at its core. One marketing strategy does not fit all. I have found through many years of practical experience that many solid marketing tactics will ultimately fail without a clear brand positioning strategy that speaks to only the most valuable consumer. And that’s really where this idea of “elimination marketing” comes to play. This ideology becomes more and more critical as a business advances. Many marketers will say “sell yourself”. You are your unique brand”. And I agree with this, but only to a point. When you are already fully booked and looking to scale, selling your natural results, trust, honesty, integrity, and authenticity- selling YOU will no longer benefit you or the business in the same way it did. These values can certainly shape the mechanics of how your business operates in relationship with its clients, but from a marketing strategy It will actually do the very opposite. This is one of the most common barriers to scaling effectively. Because when you’re in this position, it’s extremely challenging to separate yourself from the day to day service delivery in your business and into your role as CEO. You just don’t have the time or bandwidth. In this week’s episode I’m sharing a powerful example of how elimination marketing can help bring focus, clarity and intention to your business model and cash to your bank account. PS- Be sure to save date for Dec 5th-7th, I will be hosting my final live training for the year and if you’re looking to take this elimination marketing concept to your business you won’t want miss it! Space is limited, don’t wait! Check it out at @kaeli.lindholm or klcconsultants.com/proprietarymethod Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/24/202218 minutes, 55 seconds
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Episode 131: Protecting Your Entrepreneurial Energetic Wellbeing

Energy has become one of my favorite resources to measure since I became a business owner. We as founders need to be energetically healthy, end of story. But so often, especially as women, we take on more and more responsibility- and in result more and more ownership over things that ultimately should be delegated to someone much more capable, interested, and quite frankly eager to do the tasks that just aren’t necessary that we as leaders independently tackle. And learning how to preserve, stimulate, and ignite my own energy has been game changing- so not only can I invest the energy I have in ways that produce the most optimal output, but also learning how to build up an almost endless supply that can act as a rich and plentiful well for me to tap into when I feel my energetic health begin to fade. And what’s fascinating is that energy for entrepreneurs literally has its own essence. And today I want to share with you some of the same tools I share with our clients inside of the POP Leadership Academy to tap into this essence, to support their practice of investing into inner energetic assets that fuel them to scale their business with joy and ease! 2023 is around the corner, don’t head into another year waiting to get out of your hustle to grow culture- find a strategic partner who can help you harness and extract your entrepreneurial energy. If you’d like to learn more about this and you’re interested in working with a coach and a power squad to help you become that woman, head over to www.klcconsultants.com/join and set up a no pressure call with our team to see if working together might be the right fit. Have an amazing week goddess, enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/17/202215 minutes, 8 seconds
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Episode 130: Bonus: Success Secrets of Top Female Aesthetic Injectors

Hello leader, This week I am sharing a bonus episode, an episode I recorded earlier this year that really illustrates the key success traits that I’ve uncovered through my years of interviewing, working with, and observing top injectors in our industry.  And as I have been running three programs, yes three including our POP Aesthetic Leadership Academy, our Confidence to Scale 6 week business growth certification program, and TAP (Transforming Aesthetic Practices) a private business marketing accelerator in collaboration with Jan Marini Skin Research; I’m finding this episode becomes more and more relevant as the year progresses. Today I have assembled a powerful list of practical and tactical knowledge I have gained working with some of the most successful injectors around the globe. These success secrets are common traits that each of them share and they are what I believe contribute to unstoppable success. I hope you enjoy this bonus episode and please feel free to share with a top injector you admire! Enjoy :) Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/10/202220 minutes, 59 seconds
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Episode 129: Tips for Leveraging Reps & Vendor Negotiations

In this week’s episode of The Fierce Factor podcast, I am sharing an unedited (insider) discussion among our POP leadership academy led by our practice management strategic growth advisor, Justyn Green. Quite often our clients come to us at KLC to leverage our team’s experiences as an industry reps and managers and together we prep to guide them through the decision making process of bringing in new products lines, services, and energy based devices into their practice; Justyn and I agree that at the end of day working in allegiance with industry can be hugely beneficial to helping aesthetic practices advance their goal of driving more utilization of procedures and products.  And there is an art to establishing partnership goals early with a manufacturer when you sign on to distribute their products (this includes toxins and fillers). As the leader of a multi-million dollar medical & wellness spa in CA, Justyn shares her insights from her tested and validated experience working alongside industry vendors to leverage their expertise, resources, collateral, and support in aligning with business growth goals. This episode is jam-packed with practical tips that you do NOT want to miss- everything from getting more samples from reps to co-marketing with industry, to power pearls for negotiating when you’re ready to invest in your next device. Heads up that this is not a scripted episode but a very special internal training session within our academy so you’ll hear questions and contributions from other members as they are sharing best practices with one another. I hope you enjoy this session as much as I did and that you gain a ton of knowledge hearing from the experts in the trenches. PS- if you like these kinds of podcasts and would like to hear more of the inside scoop be sure to share on IG to spread the word and give me a tag @kaeli.lindholm and @thefiercefactorpodcast Xo- Kaeli Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/3/202237 minutes, 56 seconds
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Episode 128: Find Your Power Squad

You’re in for a treat today. I am going to talk with you about the immeasurable value of surrounding yourself with the mentorship, wisdom, and support of other high growth women like yourself. Here’s the thing- business ownership can actually be lonely. It can feel isolating. I know when I talk with colleagues of mine they tell me that they feel misunderstood a lot of the time- and I think that’s the blessing and the curse of entrepreneurship. They’ll say things like “my family loves and supports me but they just don’t get it”. “They don’t understand why I am stressed about certain things like patient care or why I have to miss family get-togethers or why I would rather sit with a glass of wine in my bathtub than go to a big fancy party”. We are a unique breed. I’ve just come to accept that. But I have also learned some lessons along the way that I want to share with you related to the reason we live in such isolation. My early experiences in business didn’t prepare me to lean into a new way of operating as a female leader- a way that celebrates collaboration and speaking up. Including others in the success journey and uplifting and rejoicing with each other. I craves a place where I could lean into my weaknesses and sharpen my pencil in a safe and supportive environment. And once I discovered my own power squad it became like a tailwind for me every single day. Tune into this episode to consider the impact of finding your own power squad and to take active, inspired action to surround yourself with the mentorship, wisdom, and support of other high growth women just like you. Xo- Kaeli PS- If you’re ready to find your power squad, I’d like to offer that our confidence to scale business growth certification program just might be the ideal place to start. You can head to www.klcconsultants.com/scale to learn more about the program and apply to join us! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/25/202214 minutes, 12 seconds
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Episode 127: Overcoming Imposter Syndrome

Have you ever had a moment where you’ve thought to yourself, “how in the world am I actually doing this”?  Or internally told yourself that your accomplishments were due to luck, or your network, resources , or parents?  Do you ever think that you are going to be discovered as a fraud? Do you feel like everyone else around you knows more than you? You could be one of the millions of Americans who suffer from something called imposter syndrome. Something I’ve noticed about imposter syndrome is that it’s very sneaky.  It is a little tiny voice that is soooo subtle and makes you believe it’s protecting you. In this episode I want to talk about imposter syndrome and some of the ways I have overcome this issue to help myself believe that I am worthy of showing up full out without being held back by this limiting belief that I am an imposter. Tune in for my 3 tips to looking inside of yourself for intrinsic versus external validation and slay those big goals like the badass you are! Xo- Kaeli Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/19/202212 minutes, 20 seconds
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Episode 126: Architect a Life-First Business

In this week’s episode of The Fierce Factor podcast we are going to have a conversation about putting the relationship we have with our business into perspective. In fact, as we are curating, planning, designing our roadmap for business growth, a female-owned business requires its founder to be hyper-aware of the relationship her business has with her life. Trust me, I know! I find we get to point where your business growth is so interconnected to our sense of worth as a human because it’s like our baby. We become codependent on our business to validate our self worth or we use our business growth as a tangible measurement of our success in life. And so we will pour ourselves into our business until we have nothing left in the well. I’ve been there. And I’ve developed tools to improve the experience of growth as a business owner. That’s why in this episode I share a few tips around setting constructive boundaries to scale with clarity, confidence, and sanity. Eliminate over functioning, over delivering, striving, stressing, hustling, and rushing by setting boundaries that allow you to architect a life-first business. Enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/12/202220 minutes, 17 seconds
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Episode 125: Helping Your Partner Buy In to Your Vision

In this week’s episode of the Fierce Factor, I want to talk about the reality that part of making big moves in your business and life requires enrolling the other people who matter in your life into the process. In fact, gaining their buy-in can mean the difference between acceptance, love, support, encouragement OR stress that causes conflicts that it causes at home. Getting your business what it needs is going to require sophistication, persuasion, direct negotiation, communication and self-advocacy. And that starts at home. If you can’t convince the person who believes in you the most to get behind what it is that you strongly believe will help you advance to the next level, you are going to have a very hard time slaying the dragons of business ownership. I know this episode will urge you to look deep within and really ask yourself if you are showing up as a CEO in all the ways your business needs you to. Have a listen and enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/4/20228 minutes, 42 seconds
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Episode 124: Fierce Women in Aesthetics: Tiphany Hall, PhD, MBA

This week I am sharing a special Fierce Factor Encore episode with Dr Tiphany Hall as she opens up about her childhood, being a single mom, a college professor, and leading organizations from conception to thriving. Tiphany serves as the Chief Growth Officer at Aesthetic Record, an all-in-one EMR & Practice Management Solution that powers over 3,000 US clinics and serves more than 1.5 million patients. Her work with A/R inspired Tiphany to be named as a “2020 Top 25 Woman Leader in Healthcare Technology” by the Healthcare Technology Report and one of “10 Next-Gen Leaders in 2020” by Mirror Review Magazine. She also serves as the Co-Director of Aesthetic Next, a multi-disciplinary international meeting for injectors, practice managers and staff focused on growing practice potential through advanced injector and business training. Now in its third year, Aesthetic Next spans 1000 attendees, 40 faculty, 6 countries, and more than 150 unique learning sessions across multiple tracks. Prior to coming onboard with Aesthetic Record & Aesthetic Next, she spent 4 years with Galderma US where she led HCP education, including professional relations, hands-on training, and practice development. One of the highlights of her career includes leading the launch of the first zero-footprint, interactive, app-based 3D facial cadaver training model in the Aesthetics industry. Tiphany holds an MBA and a PhD in Organizational Development and you may see her on stage as she frequently lectures throughout the US on practice operations, technology-enabled solutions, and human capital optimization in healthcare. I am excited to reshare this conversation for a raw inside experience of the setbacks & experiences that shaped Tiphany’s role in life and business. Enjoy! Watch the podcast interview on YouTube HERE Catch up with Tiphany on IG @Drtiphanyhall Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/29/202244 minutes, 13 seconds
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Episode 123: Is Your Business Growth Stunting Your Advancement as a Human?

I’ve come to the conclusion that not all growth is healthy.  In fact, there is an eminent consequence of growth, a side effect, and an impact that if you are set out to grow you must be vigilantly aware of- and that’s what I want to talk with you about today…. How your business growth taking center stage could be the very thing that is holding you back from transforming into the woman you so deeply desire to become. I recently sat down with my journal to explore this idea after a conversation during a discovery call with an injector in our industry who called me in a state of chaos. I go on to discuss this conversation with “Susie” who essentially had grown very organically.  All she ever wanted was to have her own business- something to call hers, to become her creative outlet.  She wanted to own the incredible upside of having her own patients that came to her just for her (not her boss or a business with someone’s else’s name on the door).  She sought out flexibility to travel, to take long lunches some days, to play pickleball, to run calmly through her day and control the patient flow. Yet she found herself three years later with a fully booked schedule, clients texting and calling for appointments around the clock, team coming and going, and a new level of responsibility that she never imagined.  In the past three years she had invested in two $100k plus devices, three team members, an aesthetic upgrade to her office, she had a big overhead and needed to cover that. She was working 9-5 with no lunch break and barreling into her house at night ready to crash. Tune in to learn more about Susie’s OG plan, how she got off track, and the exercise I took her through to get back on track and recalibrate her focus on growth and what it means to her. X0- Kaeli Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/22/202212 minutes, 32 seconds
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Episode 122: Unsubscribe From Bad Behavior in Your Business

Welcome to episode 122! Today we are going to talk about the reason so many of us just “tolerate” bad behavior from our employees and why it’s time to change that asap. I share the top three reasons why I believe we put up behavioral issues in our business: Building and managing a team is not your expertise or ultimately what you set out to do. You are a provider and your expertise is healing people and caring for patients! We tell ourselves that we are just too busy that we can’t afford to let that employee go because we will be the ones to have to pick up the slack or we will lose revenue temporarily. We do not have a process in place for hiring. We tend to hire with the wrong things in mind.out doing them. Tune in for my tips on what to do instead! Learn from your mistakes, grow, get stronger, move on.  Don’t hang onto a bad mistake because you spent a lot of time and money making it.   If you’re dealing with bad behavior in your business it’s time to unsubscribe. Now go boss up. Enjoy! -KL Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/15/20228 minutes, 32 seconds
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Episode 121: The DNA of a Successful Aesthetic Training Academy with Yvonne Dellos

A byproduct of the unstoppable advancements our industry has experienced over the past several years is the rapid growth of clinical coaching & personal training academies in aesthetics. When this week’s Fierce Factor Podcast guest opened her training academy there were only 16 independent training institutions in the United States. That number has more than quadrupled in less than 5 years. This week I have a very special and inspiring interview with the incredibly talented Yvonne Dellos. MSN, FNP-BC, National Aesthetic Trainer, KOL, and Speaker. Yvonne is the brilliant founder of the acclaimed Medical Aesthetic Art Institute, the Aesthetic Co., and Aesthetic ER. Yvonne is a recognized third-party trainer and KOL for Mint PDO threads and Candela. She is a proud member of the Merz Advisory Board. She also trains aesthetic injectors nationwide for some of the largest aesthetic companies.  Yvonne and Medical Aesthetic Art Institute were voted Institute of the Year 2021 at Aesthetic Next and Outstanding MINT Instructor of the year 2021. In this interview, Yvonne talks about the adversity she has faced throughout the years. She is one of six kids (latch key child), very independent, eventually dropping out of high school to eventually becoming the CEO of 3 businesses, running 8 revenue streams, and building her multi-million dollar empire while leading, training, mentoring, and coaching women all across the globe in our industry! During our time together Yvonne shares: What it takes to become a reputable, established aesthetic institute. The questions someone looking for training should be asking and what they should focus on to discern what is an established and reputable training program with the right credentials. How to set your own academy up for success. The respect she has for the other women in our industry and her predictions for the future. I’m really excited to share this interview- get ready to leave feeling inspired, empowered, and excited to take on that next big goal in your life! Yvonne is truly passionate and focused on helping empower women in our industry. She’s all about building self confidence and striving for excellence in every area of your life. Enjoy! Xo- Kaeli   Connect with Yvvone on Instagram Learn more about her training program Watch the video of this interview on YouTube   Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/8/202241 minutes, 28 seconds
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Episode 120: Bonus: Supercharge Your Relationship Selling in 5 Minutes

This week I have a very popular re-release of a previous episode that I think is so valuable for those of you who love your clients but either you or someone on your team has an aversion to selling. At a time where costs of doing business are growing, your businesses’ ability to keep profit margins juicy and also serve patients at the highest level is critical.  In fact, back in episode 98 I shared best practices for raising your prices. If you haven’t raised your prices in the past 6-9 months, be sure to jump over to that episode after this one.  The goal of that episode was to really help you get comfortable with the process of increasing your prices routinely.  I talk about: Why we believe in and teach high ticket brand positioning in our academy How to know it’s time to raise your prices Best practices for implementing a price increase without disrupting the client experience And remember we are looking for the most discerning buyer who is willing to invest hard in their experience and results… and pricing is one powerful way to own a high margin market position.  But if you’re busy apologizing for the cost of the services you offer, you’ll never earn the confidence of that dream client. That’s what this episode is all about. PS- I wanted to make sure you know that the application window is now open for Confidence to Scale, our 6 week business growth certification program where we are helping fully booked aesthetic providers develop clarity and confidence around their ability to scale their business through valuable assets like a proprietary method and profit producing team members. In this program we really aim to help you understand what becoming the CEO of your business and life really requires of you.  And help you understand what kind of rewards await as you cross the bridge to entrepreneurial freedom- IF you put in the work to practice and develop the skills of becoming a world class leader.  And what that is going to require of you is becoming the woman who is prepared to advance to the next level, to play a different role in your business.  Less overworked provider and more bossed up CEO. You can learn more about the program and application process at www.klcconsultants.com/scale Ok leader, I hope you enjoy this episode as we supercharge your relationship with selling with this 5 minute hack.  Enjoy! Xo- Kaeli Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/1/202217 minutes, 15 seconds
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Episode 119: The Metrics You're Focused on That Don't Matter

So often I have conversations with women who feel guilty or ashamed of being so overwhelmed in their business. As if life itself isn’t complicated enough, tack on the pressure of running a sustainable business and the responsibility of supporting a team both energetically and financially, and you’ve got a recipe for burnout. Our constant drive for more growth can really distract us from investing in the metrics that matter, namely seasons of restoration and replenishment. This Episode #119 is all about learning how seasons of calm can counterintuitively create more momentum for you in your business. Tune into this episode to advance your skills of critical thinking for deep replenishment to build, cultivate, and plan for your future. PS! This week will be accepting applications for our August class of Confidence to Scale business growth certification program. I developed this new curriculum to teach you step by step how to build those assets, to help you face the challenges that come with growth HEAD on: you’ll be ready to capitalize on the demand for your expert work, get your mind right around what it will take to grow sustainably with systems, structure, and team, and you’ll learn a repeatedly proven framework for showcasing your brand as a preeminent market leader. If you are ready to evolve into a leader who is capable of building a team and business that honors you as a woman, as a visionary… this is the place you need to be. You can submit a very brief application over at www.klcconsultants.com/scale My wish for you is that you are ready to become clear, mission oriented, and well-directioned as you lead your business your way- focused on the metrics that truly matter, focused on building the life and business you truly deserve. Enjoy! -KL . Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/25/202217 minutes, 50 seconds
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Episode 118: Invitation: Hire for Immediate Impact

Hello leader, welcome to a very special surprise episode of the Fierce Factor podcast, it’s Kaeli here and I decided to plug in an extra episode this week to take a couple of minutes to share with you details of an upcoming virtual event that I will be hosting next week because this might be just what you for your business right now. It’s always team building season over here. And we have quite a few clients who are in the process of hiring new staff to support their next level of growth. I don’t know about you, but one of the biggest challenges our clients face when it comes to hiring is the “ramp up period” that’s required for a new employee to get properly trained on the tasks of their new job, integrate with the existing systems, and adapt elegantly into company culture- all while making an immediate impact for the business. If you’re a regular listener to the show you’ve heard me talk about stacking the bench or what we refer to in our POP Leadership Academy as “ABR” always be recruiting. And it sure seems like there is plenty of guidance out there to help you find great people. But what I’ve noticed is no one is talking about what to do when you DO find a great employee! I talk with my recruiter friends all the time about how perfect of a fit a candidate may be for a business, but most business owners lack systems to help employees onboard quickly to make immediate, actionable impact in their practice. And when you’re an aesthetic or wellness provider with a fully booked schedule, you need a team who can plug in and contribute instantly. So how do we set our new team members up for lasting and sustainable employment all while optimizing their impact asap? Believe it or not, this process starts before the candidate is even hired. And I am going to share the KLC playbook for rapid business growth through team building in our Hire for Immediate Impact masterclass! Next week on Monday July 25th I will share the single most transformative and practical lesson I’ve learned through my time as a sales director in corporate america, through building my own 7 figure income-producing team, and by supporting hundreds of high growth aesthetic practices around the globe through this process. This Masterclass is an exclusive, one time, interactive course- limited to applicants who are ready to enroll their next high performing team member and cross the next million dollar milestone in their business with ease and deep fulfillment. Join me as we blow open the team building vault to get super practical about high impact hiring in 2022! Leader, It's time to stop tolerating the frustration of poor performance, behavioral issues, and the discomfort of "people drama" by creating a high impact hiring plan that will catapult your business TODAY! In this this powerful 60-minute session, learn to: 1- Magnetize your next high-performing team member 2- Set your new employee up for immediate, profit-producing impact 3- Leverage top talent to inspire company culture Register asap at https://www.klcconsultants.com/masterclass *PS- Mark your calendar! Live attendees will receive our Interview like a vixen master course and candidate grading rubric, with compliments (a $297 value) Ok leader, if you plan to hire this year or in the near future, you don’t want to miss this FREE event. I look forward to seeing you next week! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/21/20225 minutes, 59 seconds
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Episode 117: Transitioning to Cash Pay Model with Heidi Hermel, NP

Hello, Fierce Factor! I am so excited to share with you this incredible interview with our very own POP Leadership Academy client, friend, and nurse practitioner extraordinaire, Heidi Hermel from Mankato, Minnesota. Heidi shares her experience transitioning from an insurance-based medical practice to building her own rapid growing medical spa. She talks about some of the challenges she had with securing funding as a female with a business that was all built around her and really no proof of concept. She talks about the nuances of developing team, investing in team early and shares some tips about how to handle and prepare for rapid growth. For so many practice owners who are growing so quickly, the challenge is not about figuring out how to grow, but figuring out how to sustain that growth in a way that is still deeply fulfilling where you can show up and feel joy in your business instead of being resentful for its growth. She talks about building and creating culture and being intentional about accepting no drama in your practice. Heidi's story is just so incredibly moving because she talks about how she really kind of just started out as a provider for the ability to care for patients, to build relationships with them, and to give them access to healthcare in a different way. She has since been able to build and develop and nurture not only a team but three kids, retire her husband, and build a multi-million dollar medical spa. You do not want to miss this episode! So without further ado, enjoy this episode of The Fierce Factor with Heidi Hermel. Xo, Kaeli Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/18/202240 minutes, 31 seconds
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Episode 116: Fierce Women in Aesthetics: Sara Trammell MD

This week I decided to revisit a powerful Fierce Factor encore episode with POP Leadership Academy member the brilliant, beautiful, and so relatable Dr Sara Trammell. A business track speaker for multiple industry conferences including AMSPA ans Aesthetic Next, her message is strikingly counterculture; over the past 15 months in thought partnership “Dr T” has made some impressive but not surprising dynamic moves in her business! She is gearing up to expand to a second location, double her team, catapult her mobile business brand, and do it all in a very different way than most traditional MedSpas. In fact, her story is anchored in the ideology that had she followed the typical industry advice, she would not be where she is today. While Dr Sara Trammel got her start on the clinical side, she had a very organic calling to start an aesthetic business. In this episode I talked with Dr Trammel about three stages of business growth- from buying an airstream and launching a mobile botox clinic called “The Beauty Bus' to expanding to a brick and mortar location to hiring team and implementing recurring revenue into her business. If you are thinking about taking your business to its next level and building your business and life in a deeply fulfilling way, you won’t want to miss this powerful interview! Enjoy!   Watch the full podcast interview on YouTube here Follow the Beauty Bus on IG @abilenebeautybus Connect with Dr T on IG @dr.saratrammell Visit the Beauty Bus Website Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/11/202243 minutes, 16 seconds
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Episode 115: When You Go All-in on an Employee and They Leave

Today I have a basic message that doesn’t require a checklist, it doesn’t really require much strategy or structure.  This message comes from the heart.  It requires you to open your mind to a new way of thinking and to slow down to really bring into focus the bigger picture of what you’re doing here. I can count on one hand the number of clients I’ve worked with who haven’t had that thought “what if I train my new nurse and she leaves”? And it’s reality. This fear can be crippling to the team building process for entrepreneurs. But the fact is, there really are no guarantees. That’s the beauty of the human experience.  It’s about going all-in and allowing ourselves the grace to fail, to lose, to make mistakes. Tune in for a little inspiration to hire that nurse, train that manager, build that internship program, or take the next empowered step toward building your human infrastructure. Enjoy! Xo, Kaeli Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/4/202216 minutes, 16 seconds
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Episode 114: Bonus: Why Leaders Ignore National Averages

This week’s bonus session demonstrates a bit of a core philosophy over here at KLC: “Disrupt the status quo”. As we are on a mission to help 100 inspiring and intentional women cross the next million dollar milestone in their business this year, we are supremely intentional about who we link arms with. Meaning, if someone comes to us and is asking questions about how to simply stay afloat they are likely not going to be the right fit for our community. Never am I asked to help someone become average. But if I had a dollar for everytime I’m asked ‘what most people do’ I’d be filthy rich! I commonly hear questions like: - What do most practices similar to mine produce in revenue? - What is the average comp plan or pay scale for a specific employee? - What kind of membership program works for most practice? - Where should my business be? - What is the national average for xyz? In this episode I share answers to these common questions with you here and unpack the conversation around comparison and how it can impede your ability to differentiate your practice to stand out from the competition. And in some cases result in chasing the wrong metrics that are not linked to defining your own success. It’s all about a mindset. It’s about an ability to see a vision and a willingness to make sacrifices and stay focused and disciplined to achieve that goal. So often we get sidetracked by what others are doing or begin to measure our value or our achievements by what is going on around us. We get tempted to compare ourselves to the “average”. But I can tell you right now that the women who come through our programming are not looking to be average. There’s nothing average about them at all in fact. I am inspired this week to really revisit a past episode I recorded back in January of 2021 because the core message is still so relevant even today even as we are experiencing 40 year inflation highs and tip toeing into an economic recession in the US. The bottom line is, success will be more attainable for the women who double down now on themselves. Now is not the time to pull back but to instead invest in getting really strategic about the process of growth. And when we ask questions like “what’s the average” we are subconsciously benchmarking our success by someone else’s. Because you are a Fierce Factor listener, I know that you aren’t just looking to be another “me too” business but instead you are mission driven, you are committed to making an impact, and you are determined to do it your own damn way. So as a little bonus for you today, I am resharing episode 41: Why Leaders Ignore National Averages. And my final update before we dive in, we are kicking off our next 6 week business accelerator course this week so hurry up and jump in if you want to master the skills to catapult your business in 2022. You can learn more and apply at www.klcconsultants.com/scale. Tune in and get inspired to create success on your own terms. Enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/27/202214 minutes, 38 seconds
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Episode 113: What Your Practice Manager Needs From You

Today I want to flip the script in a very loving and supportive way for you business owners out there who are responsible for supporting a significant number of employees and also for those of you who are thinking about bringing on a manager to oversee staff management and your day to day operations. So often a business owner wears so many hats.  She has built her business doing brilliant 1:1 work with her patients, she is focused on clinical outcomes, client experience, and developing her brand.  And because of this the management side of things tends to get overlooked. Not because it isn’t important, but typically because the initial team members who are brought into a young business are usually multi-tasking or (multi-rolling) as we call it in our academy and staying in lanes is not necessarily desirable off the bat. But as the business continues to advance, its primary roles, systems, structures, and processes are actually the key factor that will allow a founder to experience autonomy and flexibility in their business.  Sounds counterintuitive but that's the facts. As a former managing director who was and as an advisor to both business owners and practice managers around the country, I feel it’s important to understand the perspective of your manager who is leading a team of people, and is responsible for directing them in step with your needs, your vision, and your approval.  This leader, is a very important and dynamic role that needs more of your support than you may know and in ways you may not have considered. Tune in as I walk you through a practice manager- developed optimization checklist to help you strategize how you might be able to show up for your practice manager as a better leader, to optimize their productivity, to fuel them with your support, and to inject fire in their belly to inspire them to radiate that same kind of passion into each and every team member. If you’re looking for the tools to prepare yourself and your business for scale, hurry up and jump in to our summer class of Confidence to Scale.  Doors officially close on June 30th. In this 6 week program you will learn how to prepare the soil and plant the seeds to grow a business that is able to self-sustain with you as a well directioned CEO.  You can learn more and submit an application at www.klcconsultants.com/scale. Enjoy! Xo, Kaeli Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/20/202220 minutes, 15 seconds
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Episode 112: Hiring PTSD

It’s time for us to talk about the REAL reason many of us are having trouble finding great people after the so-called “great resignation”. In some cases, it’s not because of the sudden lack of qualified candidates, our limited budget to hire world class team members, or our ability to lead. Instead, many of us are stagnant in our hiring because we have become plagued with what I lovingly refer to as “Hiring PTSD”. I am witness to daily experiences with clients who have suffered severe and often repeated trauma with hiring. The experience of hiring the wrong people again and again, of feeling completely shocked by an employee, or the feeling of being taken advantage of has impeded their ability to trust themselves in the hiring process and in result start out of that gate with judgment toward candidates who are applying for positions in their company. No one is immune to the challenges of finding exceptional talent, building alongside them, and growing with them over a period of years and years.  But like anything worthwhile in life, it takes perseverance and commitment to achieving a breakthrough result. In this week’s Fierce Factor podcast episode I share six ideas to plant in your head to help you overcome your own hiring PTSD. Tune in to get your head right around hiring your next team member even if you’ve been burned in the past! Enjoy! Xo- Kaeli Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/13/202211 minutes, 39 seconds
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Episode 111: The 6 Stages of an Aesthetic Business Lifecycle

I recently saw a mom of three kids chasing her toddler around while carrying a baby during her oldest son's baseball game. The experience took me back to the days of raising my now 10 and 13 year old boys, and the realization that they have really grown up and the way I parent and interact with them has taken a 180 turn. Not only have they changed, but so have I! And gosh, raising kids through the developmental stages of life is so much like raising a business. Who our business needs us to be when it’s a baby business is dramatically different from its requirements as it matures. Today’s Fierce Factor episode is all about raising a business to embrace the entrepreneurial experience.  And we will discuss this journey in 6 distinct phases.  We will talk about the key experiences during each stage, some of the challenges a business in each stage may be experiencing, and the exciting rewards that come with each stage of growth. Enjoy! Xo- Kaeli If you aren’t sure if you have the tools in place to scale your business head over to our quiz at www.klcconsultants.com/quiz.  You can take this for free, fill out some information and answers to scenario-based questions to reveal if your business is at a stage of growth that will allow you to build a deeply satisfying business that will stand the test of time and maturation. We have created our programming at KLC in 3 distinct phases to walk you through these stages I shared in this episode. Follow the links below to learn more: Step 1 Blueprint- this is where we help you build the framework for where you would like to be positioned in the marketplace, identifying a gap, building your marketing strategy, and designing your proprietary method  - we do this through our Proprietary Aesthetic Method tool or via our PAM workshop Step 2 is Vision- this is where we help you define your mission, vision, and values. We help you build the confidence to scale, set boundaries, and learn how to show up as the CEO you are meant to be to cross the next million dollar milestone in your business.  Remember you can’t parent your 13 year old like you did when she was 2.  We do this through our CTS program or Confidence to Scale 6 week business growth certification program Step 3 is Capability- Hand delivering the tools to bring your business along this journey of growth from infant to mature adult.  We break this step into 5 distinct milestones over one year in our 12 month comprehensive POP Leadership Academy where we will support you with the resources, guidance, and coaching, community, and empowerment to execute on your vision. PS- If you are even remotely considering what it might be like to work with me and my team in any of our programs please head over to klcconsultants.com and fill out a contact form application.  We will set up a call to make sure there is a fit.  If not, we will help steer you in the right direction to help you succeed in step with your own timeline and budget. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/6/202223 minutes, 19 seconds
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Episode 110: The Inner Workings of a $1.2B Business Leader

With an influx of private equity seeking investment opportunities in our booming industry, one current hot topic among aesthetic providers is “how do I prepare my business become attractive to a buyer”? Most of the time our clients start their businesses with no thought of their end game. They are following their passion, living out their mission, making a transformative impact on their patients. In this week’s Fierce Factor podcast episode I would like to introduce what we at KLC refer to as a “champagne exit” through a powerful case study of Jamie Kern Lima- entrepreneur, philanthropist, keynote speaker and co-founder of IT Cosmetics, a company she started in her living room and sold to L’Oréal for $1.2 billion. In this episode, I’ll share with you a series of lessons she shares during an interview on the Entreleadership podcast that set the stage for her to: a. Fill an untapped need in the market b. Build a meaningful business c. Enroll a team deeply committed to the vision d. Sell her company for a billion bucks She talks about the rejection she faced as she started IT Cosmetics and how she used that rejection as motivation to succeed, stating “rejection is protection”! As a founder you are in the driver seat when it comes to the journey of growing and selling (or not) your business. And this process really starts now with getting clear on your goals. Enjoy this case study of the inner workings of a billion dollar brand. You’re next! X0, Kaeli The EntreLeadership Podcast - How to Use Rejection to Fuel Success with Jamie Kern Lima Learn More and Register for our upcoming 3 Day Virtual Retreat:The Proprietary Aesthetic Method Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/30/202233 minutes, 36 seconds
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Episode 109: Success Begins and Ends With You

According to 2021 data published by the U.S. Bureau of Labor Statistics (BLS), approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more. And in the aesthetic industry, a hyper saturated market with an influx of business owners selling the same services as their competitors, these numbers are even higher. And I don’t share these statistics to scare you, but instead to reinforce how critical it will be as you advance in your business to become intimately familiar with your value currencies and to stand as guardian of them. Period. Think about your business. What is your biggest barrier to growth? So often when I ask this question the response I hear is “I need more patients” or “I need more team” or “I need a bigger space”. Yet at the same time we have solopreneurs in our POP leadership academy who are independently making their way past their first million dollars because they have applied disciplined constraints to their growth model. They don’t spend more than they have, they invest first in themselves and their development and second into their client experience. The rest is extra. And if you can’t run your business from an excel spreadsheet quite frankly it’s too complicated. It does not have the efficiency to scale. And what happens is we get stuck in the overwhelm trap and instead of slowing down to fix what’s broken we look to add more. Or we listen to voices telling us that we need more data, more analytics, more training, more services, and more technology. What if what you needed wasn’t more at all? But instead less? What if the one thing that would help you break free from the shackles of your business was simplicity? I have seen countless business owners go broke trying to look rich. Trying to expand too quickly and running out of cash. You have the choice to follow the crowd or to blaze your own trail. Every single podcast you listen to, webinar you attend, vendor you work with, conference you travel to will become a distraction if you don’t have a clear vision and plan for how you will apply what you learn or a resource to keep you accountable to your goals. Remember that no one will love your business as much as you. And no one is going to protect your time, money, and energy unless you do. At the end of the day success begins and ends with you. I recorded this episode to help you stimulate some thought around the value of your resources to include financial, time, and physical and emotional energy. Enjoy! Learn More and Register for our upcoming 3 Day Virtual Retreat:The Proprietary Aesthetic Method Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/23/202211 minutes, 39 seconds
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Episode 108: Your Proprietary Aesthetic Method - The Retreat

So often a business owner who is also the main service provider of their business has an approach that is so customized that only they can do it. While this customization is so impactful to patient outcomes, it can be very challenging to teach this approach to someone else. The dilemma so many of our clients face when they come to work with us is being able to offer a consistent experience for patients as they scale their business through other providers, and to leverage this experience as a brand differentiator that “calls” patients to them versus needing to “sell” patients on getting treated by their team members. The solution to this dilemma is to have a distinct methodology that patients come for.  Not to you, not to your instafamous RN injector, not to your pimped out location, but to your preeminent brand.  So regardless of the changes that you make around the people, the location, the techniques, the services, or the products you offer- the system or method by which you approach patient care will not change. It becomes woven through the tapestry of your brand becomes the heartbeat of everything you do. It’s something that I call a PAM or proprietary aesthetic method. If you are looking to scale your lucrative cash reserves, market influence, and sweet freedom in business and life through team instead of hard work, join us for a first of its kind virtual retreat to teach you how to develop a unique methodology that will put you in position to catapult your brand with clarity, intention, and momentum. Tune into this episode to learn more about our retreat and selling your brilliant talent vs. the products and services you are using to achieve that result through our PROPRIETARY METHOD SOLUTION TOOL. The goal of this tool is to really simplify the process for systematizing your very customized approach to patient care.  It synergizes the thing you want to be the very best in the world at with the gap in the market and elegantly communicates that through a five step process that you will own. Here’s what you can expect: Become known for something distinct in your industry Charge top dollar for your services because patients will seek you out versus the other way around Develop confidence in converting services to another provider Build a lucrative cash reserve that will allow you to: Hire the best team on planet earth Scale your business beyond what you can do 1:1 Create abundant freedom and autonomy in your life & business Visit klcconsultants.com/proprietarymethod to learn more and register. Enjoy! Xo, Kaeli Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/16/202218 minutes, 2 seconds
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Episode 107: Fierce Women in Aesthetics: Alisha Rose Merlo

This week I am sharing a special Fierce Factor Encore episode with Alisha Rose Merlo, Senior Director of Professional Relations at Colorescience and Founder of The Inspo Zone on LinkedIn. She joins us to share her journey to the aesthetics industry, the importance of elevating others and how to be the most authentic version of yourself. Leaving New Jersey to attend school for a Degree in Speech Language Pathology, Alisha knew three things: she was never getting married, never having kids and never driving a minivan. Looking back now, a married mother and grandmother of two, Alisha’s biggest learning from that time is never say never. Alisha goes on to discuss hurdles in her life and career, both self-imposed and external. The best advice Alisha can offer is that if you have to wait, make use of the waiting. Have patience, gain knowledge and learn to apply it. Be ready when the opportunity does come. Networking and building community is about elevating others and adding value according to our fierce guest. In this episode Alisha offers advice to her younger self (shouldn’t we all!?). Take the time to recognize the milestones as you reach them. Be present. Don’t compromise your integrity to advance, and pursue everything you do with a heartfelt passionate intensity. Watch the full podcast interview on YouTube here Enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/9/202255 minutes, 40 seconds
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Episode 106: How to Know When It's Time to Hire

In this week’s episode we have a vital conversation for anyone in any industry who is desiring to expand their output in their business in any capacity.  Meaning, you may be a solopreneur who is wondering “where do I go from here”, do I continue as is, do I scale up, or do I sell? Or you may be fully staffed in your current model but preparing for your expansion or exit and thinking about who you need to help you tackle that next move. I have conversations weekly with business owners who ask themselves this question.  Is now the right time to hire? How do I know? And while the answer to that question will vary depending upon the person asking it, the process for developing your strategy for hiring (or something we like to call your people plan) will be very similar across the board.  Because building a people plan requires a five part framework that is focused less on the actual hiring of the people and more on your vision clarity for cultivating a brand where the people you bring into your organization are building the business for you. Meaning each employee essentially pays for themselves and the next employee after them. We aren’t going to whip out the fancy business calculator YET but instead will have a higher level conversation to break this framework into a series of five questions you can ask yourself in your journal to get you closer to unraveling the answer “is it time to hire someone”? Don’t forget to head over to klcconsultants.com/quiz to get some clarity around what stage of business you are in and if it’s time for you to start this hiring process for your next rockstar. Hope you enjoy this episode and uncover some strategies to help you learn when is the right time to hire. Xo, Kaeli Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/2/202215 minutes, 14 seconds
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Episode 105: Reflections: Six Pack Abs

This week’s Fierce Factor podcast episode is a moment to reflect on growth, new milestones, the new outlook for our business and the trajectory for our clients, and how together we have evolved over the past few months through the experience of sharing my own personal and professional journey with you, leader. I’ve shared quite a bit in previous episodes about my college soccer days.  But I haven’t talked a lot about the years leading up to that.  In this episode, I share a story about the year I discovered my six pack abs and how my journey can be used as a parallel to raising a business. Sometimes we want that “thing” so bad that we obsess over the end result without a principal focus on the journey. We can begin to lose patience, we begin to doubt our advancement, and we start to feel deflated.  Then we give up. So many entrepreneurs I work with quit or abandon a project way too soon. They feel drained by the imbalance of work in comparison to the outcome the work is generating. We tend to have a false picture about how success happens because from the third person vantage point we almost always see the result but almost never see the process…. We think if something is amazing or beautiful or brilliant then the process of achieving that must have been equally amazing.  HOWEVER, 99% of the time, it is in fact the total opposite.  The process of accomplishing something significant is usually unsexy, painful, costly, or embarrassing. But I am confident that the same discipline that resulted in six pack abs will cultivate success beyond my wildest dreams, and I know it will for you too. Tune in to share this experience with me! Xo, Kaeli Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
4/25/202211 minutes, 34 seconds
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Episode 104: The Time Versus Money Conundrum

So often I have conversations with high growth female business owners who are strapped for time every single day.  They are juggling a million things in their life- motherhood, housekeeping, dog caring, friending, wifing, and fixing.  Oh and all while treating back to back patients while slamming down caffeine and holding their bladder until they can sprint to the restroom for a break. For many years, my personal goal was revenue growth and then profitability.  Having profits would allow me to build a savings account, make investments into my long term wealth, and to reinvest back into the business so that it could become a cash machine for me down the road. But what happened for me at some point in time several years ago is something that you might be able to relate to.  I was the main talent of the business and my work inside of the business began to exhaust me.  Someone needed to manage the back end, the team building, the contractors, the client experience, the vision and its execution.  It all fell on me.  And I became exhausted.  While I had a very small but mighty team to support me, my administrative workload began to grow in step with my coaching workload. The part of the business growth that made me more in demand, the part that fed both my bank account and my ego started to become a drain on my time and left me with an energy void at the end of every day. I talk with women on a daily basis who tell me they can relate to being in this place.  Loving their work, feeling fulfilled by the impact and relationships they have cultivated with their clients, and yet also dangerously skilled to the point that even though they are grinding themselves to the bone keeping everything seemingly intact, they will sacrificially chisel away at their most precious resource in the process. What comes first, time or money? Do I need time to make money? Or do I need money to make time? This classic time versus money conundrum is a real thing. Tune in to this week’s episode to explore this ideology with me and prepare yourself to approach your relationship with time in a whole different way. Xo, Kaeli Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
4/18/202216 minutes, 3 seconds
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Episode 103: Transitioning from Provider to CEO

In this week's episode we are going to discuss a defining intersection that can be the make or break of your sustainable success as a business owner. If you are a provider in your business and ALSO the owner of your business, or if you are a technician or service provider who wants to own a business, this podcast episode is for you. This episode will help you understand the key benchmarks anchoring this transition: Getting yourself emotionally ready Setting up your systems Becoming HER Enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
4/11/202220 minutes, 25 seconds
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Episode 102: Difficult Conversations With Employees

Today we are going to discuss the oh so dreaded reality of having difficult conversations with employees. So often as leaders we question our ability to cultivate an environment where our employees respect our authority and let’s be real, actually like us and WANT to work for us.  It’s sort of this tug and pull between needing to set boundaries, hold employees accountable, and yet also inspire them to take autonomous and passionate action to move the needle in our business without us telling them what to do. Today’s topic is so important because performance management is like the speedometer for your business. It’s critical to develop a consistent practice for managing poor performance and dealing with scenarios that are below expectation in a timely, orderly, and unemotional manner. My goal for this episode is to help you understand the following three parts: What needs to be in place to establish clear expectations with employees Where performance management goes wrong & mistakes you could be making How to have an un-emotional conversation with an employee about poor performance Tune in to learn more and uncover my five checkpoints to designing a practice for consistent, relative feedback! PS- If you’d like to learn more about accessing our performance management training and tools, you can head to the www.klcconsultants.com/join to get on our VIP list for access to our free resources, newsletter, tools, and more. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
4/4/202219 minutes, 47 seconds
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Episode 101: Fierce Women in Aesthetics: Rachel Day MD

This week I am sharing a special Fierce Factor Encore episode with one of our fabulous POP Leadership Academy grads, Rachel Day MD. When we first met, Dr Day shared with me that she was experiencing rapid growth and desired to put systems and structures in place to support steady, sustainable acceleration. She also was very particular about one thing: she wasn’t receptive to “cookie cutter approaches” and she was looking for someone to help her expose her brand in a way that elevated her unique message- not recommending powder puff commoditized marketing like had been advised to her in the past. So basically she was speaking my love language. Dr. Rachel Day, a Fellow of the American Academy of Dermatology (FAAD), founded OneSkin Dermatology in Chambersburg, PA  and her mission has been to bring care back to healthcare. Under a direct care model she is able to offer complete skin care in a personal, approachable setting for the whole family. She believes that she is a go-to support system for her patients (and just so happens to be an ivy league trained Board Certified Dermatologist who is able to provide elite skincare and wellness recommendations) But that’s secondary. Her approach is rooted in her belief that a purposeful partnership with patients is the foundation to achieving their skin health goals and lifestyle goals as a whole. Her holistic approach is brought to life by offering up-to-date health, nutrition and women’s wellness services. She prides herself on her honesty, integrity, and compassion in guiding patients through their skin health journey. You’ll hear me refer to Dr Day as “Rachel” because she insists on not being called “Doctor”.  For her that’s too formal and creates separation between her and her patients who she feels she is as much an equal. Without further ado, please enjoy my educational and entertaining interview with the beautiful and talented Dr Rachel Day. Connect with Rachel on Instagram Learn more about Rachel’s dermatology practice in Chambersburg, PA: https://oneskinderm.com/ Watch the podcast interview on YouTube here Enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
3/28/202245 minutes, 53 seconds
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Episode 100: How to Choose a Business Coach

I want to talk with you today about a very profound part of my life and something I believe every business owner needs without question! That’s the investment in working with a coach. At some point the questions you ask yourself about your business became less tactical like setting up the basics or attracting clients, but instead move into more high level concerns about the stages of growth, differentiating yourself in the marketplace, protecting assets, cash reserves, building a team, and planning for the future. You may start to hear a subtle voice saying it's time to push to a new level that you haven’t yet accessed. That’s when you know it’s time for a business coach. So today I have a special gift for you- I want to help you navigate this process, learn from my experience and the discernment process we work through with our clients, and also to help you glean insights from a business leadership coach on what kinds of questions you might consider asking yourself when you get to the point of being ready to make the incredible investment in coaching. In this episode we will explore: Why should you work with a coach or advisor? The difference between coaching and consulting How do you decide which coach or coaching program is right for you? What kinds of questions to ask during the evaluation process How to measure your success with a coach Enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
3/21/202221 minutes, 36 seconds
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Episode 99: Loving Yourself as a Leader

I have read countless books on leadership, listened to thousands of podcasts,  buried myself in an expensive curriculum around leading, inspiring, and mentoring others. But if there’s one thing I’ve learned as I’ve built my own 7 figure business and by doing deep inner work with hundreds of high growth women per year, it’s that the vast majority of gaps in business and team leadership aren’t a byproduct of a lack of Emotional intelligence (or tactical knowledge for that matter). In fact, leadership is not algorithmic.  It’s subjective. The intangible nature of leadership can be a double edged sword for many women because the practice of leadership often reveals hidden insecurities in how to trust your own ability to inspire and move others, and how to accept and own your flaws and unique nuances that make you, you.  Today I want to talk with you about how to love yourself as a leader. In this episode we discuss why It’s time to shift the narrative around who we “should” be in our business as founders and leaders. Instead, today we are going to talk about loving the woman you are and honoring that as a leader in your business and life.  Enacting leadership that honors your authentic self is THE ultimate gift to those who choose to follow you. Others will know they are stepping in line with a leader who is self aware but also gracious with herself and can therefore accept and honor others for their humanness . Tune in to learn to accept and truly love the dynamic and naturally flawed woman you are, and to take a deep breath and release the need to be perfect. Enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List The Fierce Factor Society on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
3/14/202219 minutes, 47 seconds
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Episode 98: Best Practices for Raising Your Prices

We are all experience post pandemic price increases as consumers, but as business owners there is not a ton of great advice around how to gently adjust pricing in a way that keeps your business operations running with lucrative profit margins, continues to attract the most ideal, most loyal clients, and saves you from a windfall of headaches and complaints. And you know me, I’m all about sharing practical wisdom that you can actually implement… So today we are going to discuss best practices for raising your prices. I want to help you get really comfortable with this process of increasing your prices routinely and share with you some of our most high end clients. I’ll break up today’s episode into 3 parts: Why we believe in and teach high ticket brand positioning in our academy  When you know it’s time to raise your prices Best practices for implementing a price increase without disrupting the client experience I suspect this week's episode is going to encourage you to take pause and evaluate how your pricing strategy is impacting your business model, your client experience, and your bank account. But before you dive in, be sure to head over to www.klcconsultants.com/interviewboss to get thyself registered for this week’s hiring masterclass.  Learn how to find the best and brightest candidates and how to be a vixen in the interview process. The event will take place March 9,10 with a day one session on interviewing strategies and day two live role play.  You’ll be given a comprehensive resource guide to follow along and dissect the live interview.  It’s like your own interview lab. My goal for this session is to help you: Clue in on my insider tips for expanding your candidate pool Learn to immediately recognize red flags in the hiring process Grab your popcorn and get a front row seat to a live interview Here’s the thing… Interviewing can be an elusive endeavor.  Some employees' best skill is crushing their interview then sucking at their job. I’m often told “I wish that employee performed as good as their job as they did in their interview” And the reality is, there is an art to interviewing (and a few practical strategies) that will help you take the driver’s seat, ask the right questions to determine if a candidate is going to cut it in your culture and growing company. The good news is, you can totally do this.  If you want to grow a sustainable business, mastering this skill will be critical because the only way to scale your business in a way that relies on assets (ahem human capital) instead of your precious time and energy is by building a badass team who is capable of lightening our load! So if you want to take more stress free vacations, raise your prices pronto and sign up for this free crash course today!  Again the link is… www. klcconsultants.com/interviewboss This free session will be limited to 25 participants so be sure to snag your spot asap! Thank you so much for tuning in today, leader. I can’t wait to hear all of your price increase success stories! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
3/7/202220 minutes, 19 seconds
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Episode 97: Entrepreneurship Lessons Learned as an Industry Sales Rep

Today I am going to share with you entrepreneurship lessons that I learned while I was an employee.  You see, when I was a rep I knew I would own a business someday.  And many of you listening are future or budding entrepreneurs, or have thought about a side hustle. And now as a business owner myself I routinely find myself leaning into lessons, habits, and tactics that contributed to my success back in the day as a sales rep and manager in Corporate America. In this episode, catch a couple announcements about some cool things coming up over the next few weeks in the month of March: We will be certifying 15 aesthetic injectors, MDs, PA’s, and NPs on our confidence to scale business growth framework.  If you are interested in learning more about scaling your business in a way that allows you to build your cash reserves without investing more time into your business, head to www.klcconsultants.com/scale to learn more about how to register for our next 6 week program. Our last masterclass was fully booked and was so popular that we have added another session of Interview Like a Vixen. This is a 2 day crash course that teaches you how to find your next mini-me, expand your pool of qualified candidates, and identify red flags in the hiring process.  And on day two we conduct a live roleplay where you can use our hiring questions rubric and actually evaluate in real time the good, bad, and ugly of the interview process.  This takes place again on March 9 &10 in the late afternoon and you can get on the waitlist for this for FREE at www.klcconsultants.com/interviewboss.  We do limit the participation on this one so we can keep it interactive and high touch so if you think you are interested get on the list now. Final announcement, for all my rockstar industry reps and managers out there- we will be hosting a first of its kind Industry Coach Mastermind on March 17th.  This is an open coaching session for industry reps, managers, key account managers, consumable reps, or support teams who spend a lot of time supporting practices on the business side of things.  We are going to have a meet and greet and talk about resources and coaching tools for you to help your practices increase their business & marketing acumen, leadership, and team building skills to put them in position to drive stronger utilization of your products and also to help you become a trusted advisor to them on the business side.  You can sign up to get the link to join (there is no application required, it’s free and open to all who fit the audience) at www.klcconsultants.com/industrycoach Leader, no matter what you do for a living or where you are in the stage of your career, there are always skills to be learned and mastered that can make you stronger and smarter.  This is what I call personal investment- it’s an evaluation of your strengths and weaknesses and developing the key internal assets that will make you better at ANY job, including owning your own business. Tune in for 5 powerful lessons I learned as I was climbing the corporate ladder.  Enjoy Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
2/28/202218 minutes, 6 seconds
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Episode 96: Success Secrets of Top Female Aesthetic Injectors

Hello Leader! This week I am excited to share with you some powerful pearls of practical and tactical knowledge that I have gained working with some of the most successful injectors around the globe. So often we look at others who appear to be in high demand or fully booked.  Maybe they have a massive IG following and we struggle to understand what makes them so special.  Appearances can be deceiving. Instead, learn the way the top 2% think, how they approach their business, and who they let into their business ecosystem. Tune in to learn the success secrets of top female injectors and share this with someone who needs to hear it and go be fierce! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
2/21/202218 minutes, 44 seconds
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Episode 95: Just F*ing Do It

Typically as business owners, most of the instructions we follow are our own. We are typically the ones calling the shots, leading the strategy, organizing everyone else around the vision, and because of that, it's really only when we invest in our own accountability that we have someone else challenging us to see our own world through a different lens. We basically get to call shots even when those “things” are the wrong choices or no choice at all because we quietly talk ourselves out of a decision to avoid discomfort, pain, or failure. So today I am going to be that accountability for you to tell you to Just Fucking Do It. And in particular there are three decisions that I know you are stalling on but need to be made.  This week is the week to do all of them.  Tune in to this week’s episode to join the challenge and make that empowered move! PS… I’d love to hear from you.  Please send me a DM on Instagram and let me know that you took action.  Let me know you took accountability and you crossed over the bridge from ambivalent business owner to bossed up CEO.  You got this Queen! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
2/14/202218 minutes, 46 seconds
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Episode 94: Success vs Fulfillment: How to Have It All

I recently stopped to think about success, what the word means to me.  And what it really means to our clients at KLC. We are always talking about “success”- how to achieve it, how to get more of it, where to find it.  Society has 100% shaped culture around this substructure of growth or achievement.  I mean, after all, who doesn’t want to be “successful”? There are billionaires who have achieved enviable business success yet still feel unfulfilled. While the research tells us that authentically forged relationships are the key to happiness, then why are humans so focused on extraction today? We tend to immediately show up with a shield assuming that others are taking advantage of us or thinking what can I get out of that relationship? What can they do for me? We are so focused on building our friends and influence on social media that we are pulling further and farther away from building genuine connections that create impact. I believe what has evolved as an important practice for business leaders is to understand the distinction and power of getting coaching and mentorship but also learning how others are achieving actual success by applying their own strategies. Having friendships is one thing.  But if you are building a real company, you are dealing with different problems at different levels than many of your colleagues who don’t have the same responsibilities and decisions to make on a daily basis that you do as a business owner, a mother, a thought leader, a million dollar CEO. Being in a room with powerhouse business leaders is the difference between something else on your calendar and something that will change your life. In this week’s episode I’d like to share my thoughts on success versus fulfillment.  So tune in for some inspiration to become the woman you are meant to be. You deserve it all- success AND fulfillment.  Now go get it! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
2/7/202215 minutes, 24 seconds
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Episode 93: Fierce Women in Aesthetics: Zanoli Kozlowski

This week I am sharing a very special Fierce Factor Encore episode with a very special person in my life. This woman is someone who caught my attention when she absolutely captivated her audience on stage at an industry event her company asked me to speak at. It was one of those moments where I was thinking in my mind “oh man, I have to present after HER”!? I’m really thrilled to (re)share this episode with you today with an absolute badass who inspires me daily to disrupt the status quo. Zanoli Kozlowski is widely recognized in our industry as the Global Director of Education (and now is taking her success to the next level with a transition into sales) for Skin Better Science. She joins us today to discuss all things aesthetics, personal growth, and naturally, “The Fierce Factor”. Zanoli gives us her backstory on how she journeyed from South Africa to America to become a skincare guru and who inspired her along the way. She talks about how she initially went to school to study computers but made the leap into skincare, specifically in America. Positive influences have played a large part in Zanoli’s career. We hear about how she developed her own personal brand within Skin Better Science that helped to get her where she is today. The key is to focus on personal and exponential growth, so Zanoli tells us how she manages to do that in her busy schedule. Ever wonder who your biggest fan should be? Find out when Zanoli weighs in on her answer – it may surprise you! Watch the podcast interview on YouTube here Zanoli Kozlowski on Instagram Enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/31/202240 minutes, 8 seconds
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Episode 92: 3 Tips for Interviewing Like a Boss

The hiring process can be daunting, but with some practical insights, a little experience and execution, you can really become a natural at this interviewing piece.  And that’s what I want to help you through today. In this week’s episode I will share with you 3 tips you can use to help you interview like a boss.  And stick around because at the end of this podcast I’m going to share with you a special event I’ll be hosting to help you build your interviewing skills, including how to recognize red flags in the interview process immediately so you don’t fall for the same traps I did! Don’t miss this! PS- Next week I’ll be hosting a 2 day crash course called: Interview like a Vixen The event will take place Feb 2 & 3 with a day one session on interviewing strategies and day two, live role play.  You’ll be given a comprehensive resource guide to follow along and dissect the live interview.  It’s like your own interview lab. My goal for this session is to help you: Learn how to interview a candidate like you actually own the place: Clue in on my insider tips for expanding your candidate pool Learn to immediately recognize red flags in the hiring process Grab your popcorn and get a front row seat to a live interview If you are still listening, you are more than likely a badass aesthetic wellness provider who needs to hire team members, stat. You know that you can't grow without having a solid team behind you.  And that may mean you have some tough interviews ahead of you. Interviewing can be an elusive endeavor.  Some employees' best skill is crushing their interview then sucking at their job. I’m often told “I wish that employee performed as good as their job as they did in their interview” And the reality is, there is an art to interviewing (and a few practical strategies) that will help you take the driver’s seat, ask the right questions to determine if a candidate is going to cut it in your culture and growing company. The good news is, you can totally do this.  If you want to grow a sustainable business, mastering this skill will be critical because the only way to scale your business in a way that relies on assets (ahem human capital) instead of your precious time and energy is by building a badass team who is capable of lightening our load! So if you want to take more stress free vacations, sign up for this free crash course pronto. www.klcconsultants.com/interviewboss Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/24/202223 minutes, 49 seconds
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Episode 91: When You’ve Fallen Out of Love With Your Business

This week I want to take a few minutes to address a very real, very raw, and very sensitive conversation that is rarely discussed in business circles, yet is so potent, it can act as a virus that quietly and painfully deteriorates the joy of its owner. Today I want to talk about this real thing.  Because WHEN you get to this point, you need to know you are not alone.  You need to know you have someone here- myself and a network of real entrepreneurs who can relate to moments of feeling the same reality. The reality of falling out of love with their business. Entrepreneurship brings about a 99.99999% guarantee that you’ll break.  You’ll break to a point where you don’t think you can come back.  You will question your why.  You will question your ambition.  You will question whether it's all worth it.  And I did. And it wasn’t until I started working intimately as a coach with female business owners that I realized that many of these pain-staking hurdles I had endured at certain points in my entrepreneurial journey were not just common, but widely experienced. If you’ve fallen out of love with your business, you may be out of love with the old model. Tune into this episode to let yourself dream up a new model of growth and put that dream into action. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/17/202218 minutes, 33 seconds
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Episode 90: Reflections: Addiction to Progress

In this week’s Fierce Factor episode let’s address the elusive ideology that we aren’t always the ones in control and how we as business owners don’t always have the ability to see through the clearest lense. I routinely use the analogy that you can’t see the bottle from inside the label.  Or the picture from inside the frame.  It’s a perspective thing.  That is why it is extremely valuable to bring someone you can trust in from the outside who understands your industry and your ambitions to help you see the bigger picture. So often, we have a distorted view of what is actually going on in the business because we are in the eye of the storm.  We are the eye of the storm. Think about a hurricane… The eye of the hurricane feels completely justified and in control, it’s powerful, its magnetic, its commanding, it’s slowly executing its purpose.  But what’s happening around it is chaos.  A flurry of disruption that is creating a domino impact.  Yet it’s all happening so organically that seems almost indestructible, in fact at times it seems purposeful.  And so relating that back to your business, think about the central focus of your business.  Similar to the experience of  this client, it can be eerily deceiving that the things that once brought you value or you believe still are, are in fact the things that are becoming your biggest barrier to growth. Success is a double edged sword. It’s so interesting that often the tools, strategies, and mindset that brings success will ultimately become the thing that needs to change to stimulate next level growth in the future. And it makes sense.  Because as business owners we are growing as humans.  If we aren't really embracing and investing in this journey of personal growth, our business will never grow beyond us. Too many times, I’ve witnessed strong, commanding, purposeful business owners become victims to their own storm they have created for themselves because they lose focus.  They overlook or misvalue the importance of slowing down and really evaluating their business model. As I’m reflecting on the past 15 weeks, this is a central idea for me.  How can I create meaningful impact in the world that allows me to have freedom, influence, and autonomy at scale? As you are planning for the future leader, I hope I can inspire you to think about your role in your business and the way you have shown up for your business in the past as a beautiful stepping stone to who are capable of becoming in the future. Tune in to hear a powerful story of success, growth, and opportunity and how your addiction to progress may be both the catalyst AND the achilles heel to your ultimate fulfillment in business and life. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/10/202211 minutes, 51 seconds
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Episode 89: My Predictions for Aesthetics in 2022

Welcome to 2022 leader!  I am fired up and on a mission that is bigger than ever, with a purpose that is ignited by impact, and fueled by a vision that is focused on iconic transformation … and that is to help another 100 inspiring and intentional women cross the next million dollar milestone in their business this year through the coaching, programming, and curriculum that our team at KLC has spent the past several years developing, refining, and perfecting for fierce founders and leaders in the aesthetic wellness space. As we at KLC get ready to embark upon a new year with a fresh perspective about what’s possible, today I want to bring to you insights I’ve gathered as I’ve spent the past several months and really into the past year, researching and interviewing dozens of the top leaders in AW (aesthetic wellness industry) about the state of the economy, industry consumer trends, and forecasts for what’s to come for women owned businesses around the globe.  This intelligence is something that has guided the decisions we have made heading into this year regarding who we work with, how we work, and what kind of programs we offer. What we discuss today aren’t simply going to be the clinical trends you’ll see, but instead the more valuable insights into the overarching business strategy and philosophies going into this year that will help guide the choices you make about how you market, sell, and package your services- and to whom you may choose to offer them to. We are entering a new era in our economy and our industry is primed for growth.  But only the strongest will survive.  It’s going to take working smarter, focus on getting better and more deliberate in the way you approach your business as a leader, and transitioning your role in your business from overworked employee to well directioned CEO.  This is a year of rebalance, restructure, and rejuvenating. If this is resonating with you and you are looking for a partner to help you through the process this year, I’m your girl.  We are your team.  You can learn more about what it's like to work with us by heading to klcconsultants.com/join and filling out a brief application.  It’s a few questions that we will ask to ensure that we are the right company to help you achieve your goals.  Then we will set up a call to discuss your specific vision and chat about which program might be the best fit for you.  It’s truly no pressure so if you are even considering finding a business coach and guide this year, now is the time leader. Tune into this year’s kickoff episode to get ahead of these trends, capitalize on opportunity, and build the business and live of your dreams.  You deserve it. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/3/202221 minutes, 6 seconds
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Episode 88: Accountability is Your Path to Freedom

We are quickly approaching the end of 2021… What is it about a new year that stimulates a sense of new beginnings, newfound hope and optimism about the future?  The answer to that question is ACCOUNTABILITY. In this week’s Fierce Factor episode I discuss the act of accountability… accountability to ourselves, to our commitments, taking accountability for our actions, and finding a way to outsource accountability to keep us on track toward our goals. In 2022, accountability will be the fuel for you to make decisions differently about the future. This year, how will you think differently about the commitments you make?  Will you top staying in the same partnership, employee relationship, or loop of spending more than you are making out of fear of missing out on “the next big thing”. Instead, are you willing to make an empowered decision to live your life differently?  To execute differently and to find the right kind of accountability to help you stay committed to your goals.  Not to look and follow everyone else's? Investment in ACCOUNTABILITY is the key differentiator between the people who succeed and fail in life. Leader, it’s time to start thinking like a CEO.  If you want to build a life of significance, impact, and freedom- it’s time to stop being reactive or impulsive as a business owner. Tune in for a quick dose of inspiration, motivation, and yes you guessed it, accountability!  Cheers to 2022! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/27/20219 minutes, 14 seconds
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Episode 87: Working with Influencers

Heading into 2022, our clients are currently working on their strategic growth & marketing plans and we recently had a discussion about the power of influencer marketing. This week I thought it would be helpful to explore & share my personal experiences working with influencers in different aspects of business development. In this session I’ll provide my own personal recommendations for approaching the idea of working with an influencer so you can decide for yourself if using an influencer is the right move for you so you can approach the situation with a better command over the whole experience. Tune in to learn what influencer marketing is, why you might consider working with an influencer, how to choose what type of influencer to partner with based on the different ways they can impact your business, and a few insider tips on negotiating an influencer agreement. Enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/20/202117 minutes, 32 seconds
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Episode 86: The Jewel Business Philosophy

Times have changed, ladies and it’s all about a new model for growth that protects your cash flow, free time, and sanity.  In today’s episode I am sharing a recent interview I had on the Power Presence Position Podcast with the brilliant architect of the Jewel business model, women’s leadership expert Eleanor Beaton. I sought out Eleanor when I was looking for guidance on scaling my own business in a way that allowed space for me to be excellent at all the roles in my life, in particular the role of being an interactive, engaged, and present mother to my two incredible boys Cooper and Luke who are now 9 and 13 years old.  I have realized that as they have grown, while they are certainly much more independent, the needs they have require a lot more of my attention than when they were younger and I could piddle around on no sleep and whip up a kid meal or throw on some TV.  Now their needs require me to access math skills that I’m not sure I ever had in the first place, deep listening, and helping them manage their emotions and perceptions of the world around them. At the end of the day it’s not really simply about growth, but it’s about how you grow- and you’ll hear some of the real challenges I faced as I began to push toward the million in my business and ultimately maxed out on what I personally was able to deliver. We talk about transitioning from “hunter” mentality to “farmer”, building systems and infrastructure that supports cultivating relationships and building value every day internally in our business and I share some vulnerable insights about how I realized micromanaging for me became a habit that was ultimately a symptom of my lack of organization and structure. Finally, we talk about a critical mindset shift that I had to make to bring our company to the place it is today. Tune in to get some real life perspective into the powerful work we are doing at KLC and why we have designed a preeminent leadership ecosystem for women in aesthetics and wellness. PS. Ready to grow your business in a deeply fulfilling way? Check out our breakthrough framework and how you can get certified in our business growth methodology that is anchored by the jewel business model at www.klcconsultants.com/scale Watch the podcast interview on YouTube here Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/13/202153 minutes, 18 seconds
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Episode 85: TRUST is the New Growth Currency with Sara Trammell MD

As we have been on a mission to help 100 inspiring and intentional women cross the next million dollar milestone this year, one visionary woman has grabbed the ‘bull by the horns’ as she has catapulted her business through a global pandemic claiming a market leadership position in her small town of Abilene, Texas. While Dr Sara Trammel got her start on the clinical side, she had a very organic calling to start an aesthetic business. In this episode I talked with Dr Trammel about three stages of business growth- from buying an airstream and launching a mobile botox clinic called “The Beauty Bus' to expanding to a brick and mortar location to hiring team and implementing recurring revenue into her business. If you are thinking about taking your business to its next level and building your business and life in a deeply fulfilling way, you won’t want to miss this powerful interview!   Watch the podcast interview on YouTube here Follow the Beauty Bus on IG @abilenebeautybus Connect with Dr T on IG @dr.saratrammell Visit the Beauty Bus Website Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/6/202145 minutes, 14 seconds
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Episode 84: Fierce Women in Aesthetics: Traci Andreason RN

This week I am sharing a very special Fierce Factor Encore episode. I’ve pulled out a few of my very favorite interviews with Fierce Women in Aesthetics who create, inspire, and disrupt the status quo. I’m really thrilled to share this absolutely badass episode with you today. Last year, I had the honor of interviewing one of the aesthetic industry’s favorite nurse injectors, Traci Andreason and I picked her brain on all the hot questions from growing an IG following into the tens of thousands to converting social media leads to patients, to staying authentic and true to herself when her industry is gripping her to look and act like everyone else on the market And finally, priceless advice on how to leverage unique knowledge and expertise to monetize online programs and products. Traci is an RN and advanced nurse injector with a background in facial aesthetics. She is currently studying for her NP degree while she treats patients at Ruma aesthetics in Utah. Traci has authored several books and is on a mission to enhance the availability of high quality education for nurse injectors. I enjoyed this interview so much because Traci is someone who I have so much respect for. She is a wife, mom, business partner, and student- and truly values authenticity in relationships. She gives some raw advice about balance between acquiring new leads and actually attracting the right people who will genuinely treasure her value. Watch the podcast interview on YouTube here. Enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/29/202135 minutes, 35 seconds
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Episode 83: Reflections: The Internal Shift to Becoming Competition-less

Today I wanted to share some insights behind our recent release of a new program Confidence to Scale as a case study for how to design a program or launch a proprietary service to serve a population of underserved, under-researched, and under-recognized consumers.  I’ll discuss how a year of strategic planning has been the catalyst for growth that has positioned us as competition-less in our market. My goal is that you too can make this mindset shift around building team, launching new services, programs, or offers and begin to separate yourself further and further from the sea of competition and “me-too” providers out there. Tune in to explore a decision filter that will help you plan, prepare, and anticipate how new initiatives will impact your business. You’ll understand the magic behind slowing down to methodically plan is the clarity and confidence this will give you before you make big investments or moves in your business. Focusing internally will allow you to become obsessed with adding value for your clients and create a more peaceful, calm, and calculated process of implementation. This is how you will fall back in love with your business and this is how you will become peerless in your market. PS. Are you planning big moves in your business next year? My team is quietly, strategically, and meticulously preparing some incredible business development and mindset growth programs, courses, and private coaching sessions for you and also for teams… and we would love the chance to link arms with you as you prepare for your own next phase of growth.  You can learn more about our CTS framework at klcconsultants.com/scale. If you want to get access to our free resources and join our mailing list for weekly inspiration and insider tips you can head to klcconsultants.com/join. Enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/22/202126 minutes, 58 seconds
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Episode 82: Build a High Performing Team

Welcome to episode 82, the final session of a 4 part series I’ve created over the past month to address the hiring pandemic of 2021. Listen, I am on a mission to help 100 inspiring and intentional women (and I mean YOU leader) cross the next million dollar milestone in your business year.  And the ONLY way we are able to achieve our goal is by helping to shift the narrative around how team can not only contribute but ultimately be the key to unlocking a deeply satisfying, lucrative, freedom based business that stands the test of time. The three primary goals for this week’s podcast are: Discuss how a building and leading a dream team is THE top core focus area for designing a freedom-based business Learn the top pitfalls to building a winning team Make a critical mindset shift around how you approach the team building process Finally I’ll share what we are working on in our leadership academy over the next 8 weeks and how our expert team can help you learn how to hire like a pro and begin to love the team building process Listen, I know we have all experienced unwelcomed challenges, setbacks, and turbulence over the past 18 months.  But I am here to tell you that there is a booming demand for great EMPLOYERS.  Yes, I said a booming demand for great companies, leaders, and cultures.  Employees are more discerning than ever and we MUST get creative about how we attract and enroll incredible talent into our companies in a way that is both lucrative and sustainable for our business. And you don’t have to do it alone.  Join a community of elite business leaders who are on a mission to reach their full potential.  A team of consummate experts who will help you every step of the way along your team building journey, and accountability partners who will help you stay on track to your goals and inspire and lift you up when you go off track. If you are ready to make the move, head to www.klcconsultants.com/pla-info to learn more about our business leadership academy that the aesthetic and wellness industry top 2% are all buzzing about.  When you go to that page we will have you fill out a brief application and we will hop on a discovery call so we can learn more about your business and goals to determine if this is the right fit to help you cross the next million dollar milestone in your business. If you’re even thinking about working with a business coach or consultant in the next 6 months, now is the time to explore this as an opportunity.  I would love the chance to work with you! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/15/202117 minutes, 15 seconds
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Episode 81: Team Building During the Hiring Pandemic

Join me for today’s episode as part 3 of a series of episodes related to the business trauma happening in the area of staffing aesthetic practices. Have you ever had this thought?  “My business would be successful if I didn’t have humans working in it?” If your answer is a resounding YES you’re in good company. Today I want to empower you with tools to reinvent the way you are approaching team building to optimize your practice today in a dynamic hiring climate:  In this episode we will: Assess the business to create a strategic blueprint to establish a hiring plan versus simply adding headcount to “fill gaps” Take a tour into the COVID brain to reimagine win-win scenarios for acquiring top talent Discuss strategies for interviewing and onboarding "A" Players Tune in to learn more about a three step process that has helped me and dozens of our clients find incredible humans to join and elevate their team THIS Year! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/8/202119 minutes, 22 seconds
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Episode 80: Today's Employee Incentivization Climate

Join me for today’s episode as I continue on with part 2 of a series of episodes related to the business trauma happening in the area of staffing aesthetic practices. On a scale of 1-10, how much do you love the process of talking compensation with your employees? If you answered 1-2 on the painful side, you are not alone. Central Idea: You don’t need to pay MORE for passionate, engaged employees who will contribute to your success (even for the “covid candidate”)! When I think of how to best incentivize employees I really turn to three guiding principles: Hire the Intraprenuer Lead with mission Master key drivers Tune in to learn more about my strategy behind using the 5 business love languages to build compensation plans and how to avoid the 3 common pitfalls that prevent us from successfully hiring Intraprenuers into our team. PS- If you missed ep 13: The Best Comp Plan to Motivate an Employee go check it out Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/1/202113 minutes, 37 seconds
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Episode 79: Best of Team Building with Lanae Kentner, GM of In-N-Out Burger

There is truly a phenomenon sweeping over great practices across the nation.  Essentially, the pandemic and the nuances related to employment of essential team members has left many business owners in a tough spot. The supply and demand for minimum and medium wage workers is completely out of whack. Who hasn’t been to a restaurant recently that is short staffed? Here’s the thing, businesses are hiring, there is a booming demand for jobs available, but it seems as if the people to supply those positions are in rare availability. Many folks who have been home for a year or more are really starting to think about what it means to go back to work.  What that essentially means is their core motivations may have shifted significantly.  Not to mention minimum wage workers are demanding higher pay to align with supplemental stimulus income over the past year plus. Today I am sharing a replay episode with you of an interview with my sister who happens to be a General Manager of the $3 billion dollar burger company In n Out.  We had this conversation during the thick of covid and it is so powerful to me because it is the very processes, systems, and culture that has allowed this company to stay not only relevant but thrive through covid and beyond. Some of us need people and some of us need to revisit our systems to determine if what we are focused on staffing is really producing lucrative profit for our company. Tune in and take notes for this Best of Team building episode as we revisit my interview with now 17 year veteran & In n Out General Manager, Lanae Kentner. Watch the Interview on YouTube HERE Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/25/202138 minutes, 18 seconds
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Episode 78: My Growth Philosophy

Long gone are the days where dad business deals over aged Scotch with the guys while mom cooks, cleans, and bathes the children.  The world just doesn’t function like that anymore. For female founders and CEOs this means we need to design our role in our business differently.  More strategically.  More methodically. Tune into this episode to hear what that journey has been for me and insights into my growth philosophy- one we not only coach by but we also grow our business by. We are on a mission to help 100 inspiring and intentional women in aesthetics and wellness cross the next million dollar milestone in their business this year. And in order to do this, we have made, at times, difficult, decisions to grow in a way that will create a more sustainable future for myself, my team, and my business. And that all centers around 4 core growth philosophies.  This is really all about “How we think” and therefore operate. Leader, It’s time to re-write the rules for female CEOs in aesthetics. Because you can have it all But I believe that starts by accessing your most empowered self and realizing what you are actually capable of.  Do you even know what you are capable of?  Seriously? Can you imagine?  What if you couldn’t fail? What would you attempt? It’s about Owning your power.  Saying enough is enough and making that one empowered decision that will knock down the remainder of the dominos standing between you and your most fulfilling and enriched life.  A life that is filled with joy and freedom.  Freedom to travel, freedom to invest in high quality, luxurious experiences, and the freedom to be the mom- the wife- the friend- or the powerhouse business woman you were meant to be. You don’t have to fall into the mechanics trap of shiny new tactics, latest and greatest, or business speak that makes no sense to your pleasure and satisfaction in your business.  Focus on the things that matter.  Invest in becoming THAT woman.  and not letting anything get in your way. You are an ambitious, highly skilled provider who has essentially begun to build an empire with nothing but your bare hands, some selective tools, your unique approach, and a passion to succeed. You are booked solid, growing an organic following and your clients... well, they come to you for you. You’re charging prices in line with your worth, you are well marketed (of course there’s always room for growth), but you’ve got the essentials locked down, and its working. And if you’re anything like me, you sincerely appreciate the cookie cutter, white wash, templated advice you’re hearing from so-called experts- but you’re craving a more sophisticated conversation. You aren’t looking to survive, you’re looking to build a preeminent brand that stands as a category of one. Introducing the CONFIDENCE TO SCALE Framework. I’ve created this framework to function as a new ideology for you that will allow you to gain the unshakable confidence to set out on a growth path that is in alignment with your core values, and steadily grows your cash reserves, profits, and legacy- without grinding down your energy and freedom in the process. It’s comprised of 6 buildable milestones that will give you the playful, unshakable resilience to weather adversity, and scale your business with intention. At one point I had to ask myself, Kaeli- is your business nourishing you?  Or are you nourishing your business?  Who is feeding who? And it is at this inflection point that a powerful decision needs to be made- stay where you are or do things differently.  Become the change and create a new model for growth that is driven by assets instead of your hard work.  if this is you, if you are ready to take that leap, you are ready to unleash.  Leader, this is your place.  This is your time. And I am your guide.  Confidence to Scale is for you. Head to www.klcconsultants.com/scale to learn more and fill out a very brief application that will ask a few questions to ensure that this program is going to be the right fit for you and be the kind of resource that will create the kind of results we expect for our clients. PS- this is available at an introductory rate of under $400 and this price will double next month.  So don’t wait.  Jump into this program and create the business you were meant to lead. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/18/202123 minutes, 47 seconds
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Episode 77: Fierce Women in Aesthetics: Deepa Bhat MD

This week I am sharing a very special Fierce Factor Encore episode. I’ve pulled out a few of my very favorite interviews with Fierce Women in Aesthetics who create, inspire, and disrupt the status quo. Last year, I had the pleasure of interviewing fifth year plastic surgery resident Dr. Deepa Bhat. She shared some inspiring insight around cultural identity and the importance of appreciating the impact of each and every small advancement that adds up to significant milestones over time. Deepa shares one very empowering tool that helps people grow their confidence and overcome hurdles. This interview is a great reminder that every small step you take towards your goal matters and that you shouldn’t take any of them for granted. I absolutely LOVED this interview with Deepa so I had to revisit this throwback as a Fierce Women in Aesthetics Encore.  Enjoy! Watch the podcast interview on YouTube here Catch up with Deepa Bhat IG @deepabhatmd Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/11/202141 minutes, 12 seconds
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Episode 76: Outcome Bundling: Retrain the Aesthetic Consumer

Episode 76… this is an important one! We are going to discuss using outcome bundling to really retrain the consumer and fight this trend toward commoditization of aesthetic treatments. Our goal for today is to retrain the aesthetic consumer through outcome bundling.  By doing this we're going to talk about how to capture a higher spend per patient, identify your most valuable buyer to focus on strategic offers and design and price your own proprietary bundles. I put together a four-page procedure bundling guide for you that is going to walk you through the steps I share in this episode and give you templates for creating your own bundles. You guys can get that for free at the website here klcconsultants.com/bundle and it will give you an Excel file to go in and really Shape Up and build your own proprietary bundles. And PS. If you are a loyal listener, please do me a favor and share this episode with your followers on IG.  This is a free resource that my team and I create every week with the sole purpose of helping aesthetic leaders create iconic influence in their markets and I would so appreciate you sharing this message with someone else! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/4/202118 minutes, 16 seconds
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Episode 75: Reflections: Befriending My Multiple Personalities

Today’s episode is inspired by the powerful work our academy members are doing in reimagining what “status” even means.  Meaning growth is personal and what you should be striving for in your business is completely individual- perhaps it's more freedom.  More time with kids, more martini lunches…. And if you like the sound of this you’ll enjoy this episode 75, REFLECTIONS: Where I am making friends with my many personalities as a strategy for growth in business and life. I discuss my recent realization that there are many different versions of myself that while they are not all useful as the CEO of my company, they are powerful influences in my life and really were a critical part of who I had become.  Instead of pushing those voices away, I would learn to embrace them, listen to them and identify which personality was trying to speak up. Befriend your multiple personalities and learn how each of them can serve you best to support you on your journey for epic impact in the world as you curate your life’s story. This is the kind of powerful work we do inside of our POP Leadership Academy, which has been developed based on tactical and practical wisdom I have learned over the last decade of mentoring, advising, and consulting with hundreds of the continent's top aesthetic and wellness practices. These are physicians who have.... Built and scaled multi-million dollar businesses, are researchers, authors, clinical and business thought leaders, and experts at their craft.  They are also small, gritty, and ambitious founders who didn’t have all the resources at their fingertips but were determined to cross the next million dollar milestone in their business with decisive fluidity. Our graduates are providers, practice owners, and leaders. While they may have different job titles, they share a nuanced set of powerful leadership skills that have allowed them to elevate to the top 2% of aesthetic businesses. Say no more- these are powerful and disruptive leaders in their industries.  Who make up a cohort of like-minded people who share your unique passion and ambition. If you have been underwhelmed with done for you consulting, are ready to step into your next level you can learn more about our leadership academy www.klcconsultants.com/pla-info Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/27/202113 minutes, 54 seconds
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Episode 74: Finding Balance Through Boundaries

Today’s episode is a special one.  This fierce guest is many things to me- a provider, client, and friend.  And I have mad respect for the business she and her husband and partner in crime, Dr Jorge Castellanos have built together. While she is strikingly beautiful and outspoken about her convictions, She is actually quite introverted and you’ll pick that up during the podcast as her humility often comes off as almost shyness. Lauren talks in this episode about frustrations she felt around the consumer perception of aesthetics and facial balancing and how patients have been misinformed by much of what is seen on social media. She shares some of her biggest lessons learned as she crossed the first million dollar milestone and gives some insight into how choosing to focus on high value activities and creating boundaries around them in her business and life has given her the ability to indulge in the things she cares most about while protecting her time, energy, and profits. If you are thinking about starting a business, scaling your business as a solopreneur, or expanding to multiple locations, this episode is for you. Without further ado, here is my chat with Lauren Timpe RN, aesthetic injector extraordinaire- Enjoy! Watch the podcast interview on YouTube here Catch up with Lauren and the Omniapiel team on IG @omniapiel Visit the Omniapiel website here Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/20/202135 minutes, 4 seconds
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Episode 73: Does Your Hiring Process Need a Makeover?

Today I think it’s important for us to address a very timely issue related to hiring team. There is currently a business trauma happening in the field of staffing aesthetic practices, a colleague told me she is getting job applicants with literally NO experience! This phenomenon is sweeping over great practices across the nation. Essentially, the pandemic and the nuances related to employment of essential team members has left many business owners in a tough spot. The supply and demand for minimum and medium wage workers is completely out of whack. Many businesses are not only opened back up in full capacity but also really looking to make up for lost time, income, and vitality lost during the pandemic.  Businesses are hiring, there is a booming demand for incredible jobs available, but it seems as if the people to supply those positions are in rare availability. Many folks who have been home for a year or more are really starting to think about what it means to go back to work.  What that essentially means is their core motivations may have shifted significantly.  Not to mention minimum wage workers are demanding higher pay to align with supplemental stimulus income over the past year plus. So here lies a real dilemma for business owners- do I reactively pay MORE for a minimum or medium wage employee or do I re-evaluate my business model and pivot my strategy to ride it out this hiring trauma period? Tune into this quick 9 minute episode to hear my thoughts on why your hiring process might be in need of a makeover! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/13/20219 minutes, 12 seconds
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Episode 72: Category of One Clarity, Part 2

Last week I shared part one of a recent interview in which I was a guest of Dr Tiphany Hall, Chief Growth Officer at Aesthetic Record on her podcast For the Record.  I really had a fun time chatting with Tiphany and sharing what it was like to transition from corporate America to consulting to the powerful coaching programs I have the honor of leading with some of the industry’s most ambitious, brilliant, and successful business owners and practice managers… we took a stroll down memory lane back to some of the challenges I faced along the way and the catalyst for igniting my passion to step into a category of one in my market and to be THE PARTNER and guide for other dynamic thinkers who are on a mission to disrupt the status quo. If you haven’t checked out episode 71, be sure to go back and catch the first part of this 2-part episode. Today we will dive into PART 2 where we will dive deeper into how to lean into your brand identity to showcase your unique essence as a business and business owner by leveraging: Marketing differentiated experiences that patients will have when they come to Developing proprietary treatment bundles to beat commoditization by marketing outcomes versus the tools you’ll use to achieve those outcomes The “secret sauce” to hiring world class team to help you achieve your most ambitious goals If you’ve been in business for at least 1-3 years, you’ve got the basics down.  You know how to attract the right type of patient but are looking to create a model to capitalize on the traction you’ve made, you will love this episode. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/6/202130 minutes, 8 seconds
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Episode 71: Category of One Clarity, Part 1

This week I am sharing with you pieces from a recent guest interview I did with Dr Tiphany Hall, Chief Growth Officer at Aesthetic Record on her podcast For the Record. I thought it would be valuable to share this interview as a two part episode to really unpack a bit about our philosophy over here at KLC.  Give a little insight into my industry perspective, and  some background around my story. I really had a fun time chatting with Tiphany and sharing what it was like to transition from corporate America to consulting to the powerful coaching programs I have the honor of leading with some of the industry’s most ambitious, brilliant, and successful business owners and practice managers… it was pretty awesome to take a minute to remember back to some of the challenges I faced along the way and the catalyst for igniting my passion to step into a category of one in my market and to be THE PARTNER and guide for other dynamic thinkers who are on a mission to disrupt the status quo In this week’s episode Part 1, really listen in for the following key points that you may relate to: How it is possible to achieve a business that is built on infrastructure that provides Pleasure & Happiness Frustrations that you may have with the way certain “Models” have been constructed How to lean into your brand promise to differentiate your message in a saturated market Enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/30/202134 minutes, 13 seconds
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Episode 70: The Waitlist Sweet Spot

This episode tends to be a very spicy topic- when I say spicy, I mean slightly controversial because there are a lot of differing opinions about strategies for growing demand for business, one of them being a very familiar aspect of booking clients: The Waitlist. I was inspired by several recent conversations around the nuances of waitlisting over the past few months; essentially, providers with no waitlist feel under-booked and like they must be leaving money on the table because they don’t have pent-up demand for their services. Yet on the other hand, practices who have long waitlists feel like they could be risking patient bookings or increasing chances for cancelations if consumers become fed up with waiting and opt to go get treated elsewhere.  So today I want to talk about the aesthetic waitlist- and how along this agenda there really is a thin line between genius and insanity- a line I call the SWEET SPOT. In today’s episode I share my opinion of when a waitlist is bust, three occasions where a waitlist is an effective strategy, we explore 5 tips for HOW to powerfully implement a waitlist in your business. PS- If you haven’t accessed the priority list, I’d  love to invite you to apply to join a powerful audio series and training program I’ll be launching this fall: Confidence to Scale- The Limited Edition Podcast Series for In-Demand Aesthetic Injectors We will really be taking a deep dive into this powerful inflection point and building a step by step process for getting focused on your best work and putting the systems in place to build scalability in your business- meaning teach you how to make more money without exerting more of your time or precious energy.  Instead, focus that time on pleasure. If this sounds like something interesting to you- head over to www.klcconsultants.com/scale and get yourself locked in! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/23/202120 minutes, 36 seconds
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Episode 69: How Jan Marini Skin Research is Transforming Aesthetic Practices

This week I sat down with Vice President of Sales for Jan Marini Skin Research, Michael Poole to discuss the industry-disruptive new business development program TAP (Transforming Aesthetic Practices). We learn about Michael’s background, his 20 years of experience in aesthetics and share our perspectives about how the industry is shifting- including the booming number of new aesthetic practices opening their doors and the increasing need for business strategy, education, and implementation to support them. Michael shares his take on the future of retail in aesthetics over the next 2-5 years and gives some powerful recommendations for setting up your practice to capitalize on timely opportunity in the new economy. Learn more about our strategic partnership, the TAP program, and how you can double your recurring retail revenue this year! Register for TAP: www.janmarini.com/tap Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/16/202152 minutes, 5 seconds
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Episode 68: Is Your Aesthetic Business Ready to Scale?

This is episode 68 and today I really want to continue the conversation from last week’s episode 67 “The quest to find your mini me”.... If you haven’t had a chance to listen to that session be sure to go back to gain some context around today’s conversation.  Essentially we discussed a powerful inflection point that happens with some of our most “in-demand” aesthetic injectors (and clients of all specialties for that matter) It’s a point where you know it’s time to level up and do the internal work to reposition yourself from an overworked injector to a woman who is ready to step into her role as a bossed up CEO and build a real company. And in order to accomplish this, it’s time to scale your business so you can generate more revenue without working 24/7.  It’s time to hire other team members to do what you do. I shared that this fall I will be releasing a limited-edition private podcast called Confidence to Scale.  This is a series of 5 powerful audio trainings that will walk you through a step by step blueprint to priming yourself and your systems to attract and fully book your next injector, and then build a business model that is able to scale with you at the helm.  After the five weeks, we will host an invite-only focus group for these participants to meet, collaborate, and commune with colleagues.  During this workshop we will share best business practices for building recurring revenue, creating proprietary methods and offers, hiring dream employees, and challenging the industry status quo. Tune into this week’s podcast to learn why I created this private podcast, the opportunities I see for advanced injectors in our industry, and dive a layer deeper into the curriculum I will cover over the course of the 5 weeks of CONFIDENCE TO SCALE: Evaluate the industry statistics and predictions for what this means for aesthetic injectors. Discuss the goal of the private podcast series Finally part 3 an overview of what you can expect to learn over the course of the five weeks PS. If you feel like you're at a point where the superwoman strategy is no longer effective- the grit, grind, and hustle that got you to where you are now is no longer helping you advance, you’re ready to focus on strategic growth to advance your net worth. You’re ready to prepare your practice to be ready to scale, you can join our waitlist for the fall launch of CONFIDENCE TO SCALE at www.klcconsultants.com/scale Okay, leader. Thank you for tuning in today and I look forward to catching up with you next week! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/9/202117 minutes, 49 seconds
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Episode 67: The Quest to Find Your Mini-Me

If you want to scale your business so you can generate more revenue without working 24/7, you may be at a point of really needing to hire other team members to essentially do what you do. It’s not uncommon for me to be asked the question, “How do I find my mini-me? Such a simple, yet loaded question, right? Today I’d like to help break down the answer to that question as a sneak peek into a an exclusive 5 part curriculum we will be launching this fall called Confidence to Scale-The Limited Edition Podcast for In-Demand Aesthetic Injectors. This will be a private, by application-only podcast masterclass series for 7-figure injectors. The goal is to really move away from the business basics and have an elevated conversation to address one of the critical roadblocks we face with our most in-demand injectors: How to scale their genius work. If you are an aesthetic injector and suspect that you are at this powerful inflection point you know it’s time to level up, do the internal work to reposition yourself from overworked injector to a woman who is ready to step into her role as a bossed up CEO and build a real company, I have a treat for you. This fall I will be releasing a limited-edition private podcast called Confidence to Scale. This will be a series of 5 powerful audio trainings that will walk you through a step by step blueprint to priming yourself and your systems to attract and fully book your next injector, and then build a business model that is able to scale with you at the helm. After the five weeks, we will host an invite-only focus group for these participants to meet, collaborate, and commune with colleagues Access to this master series will open up first to our waitlist at: www.klcconsultants.com/scale Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/2/202110 minutes, 12 seconds
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Episode 66: Fierce Women in Aesthetics: Lori Robertson NP

This week I am sharing a very special Fierce Factor Encore episode. I’ve pulled out a few of my very favorite interviews with Fierce Women in Aesthetics who create, inspire, and disrupt the status quo. Last year I had the opportunity to interview a leading expert in clinical aesthetics, Nurse Practitioner extraordinaire, Lori Robertson. She is a decorated podium speaker, owner of Skin Perfect Medical Aesthetics and Co-founder of The Aesthetic Immersion. In this episode we discussed her varied career, safety, ethics and advice for nurse practitioners. Lori begins by taking us through her exciting career path. She was an ICU nurse before moving on to mountain rescue for 3 years. Lori then worked as a medical consultant on General Hospital for over 19 years. Creative license often overtook facts in storylines; however, she is proud of tackling serious issues. Having ‘buddy Botox’ with a friend caused Lori to become interested in this field. She loved the atmosphere and wanted to learn more about the profession. She went back to the doctor she had seen, Dr. Kwok, and he hired her on practice and paid for her training. Lori has found that medical aesthetics is her true calling; she loves being able to have a deeper relationship with her patients and loves to learn. When hiring a practitioner, Lori advises hiring someone that shares your core values. Within your clinic, Lori tells us about the importance of empowering individuals and to appreciate the work they do. Money shouldn’t be the motivation! I mean, wow. Lori talks about the biggest hurdle in her career and how she views it as a teaching moment. She believes that everything happens for a reason and that she has learned something valuable from every experience. Lori and Kaeli then discuss the future of The Aesthetic Immersion learning platform and the one-on-one training her program offers. I absolutely LOVED this interview with Lori so had to revisit this throwback as a Fierce Women in Aesthetics Encore.  Enjoy!   The Aesthetic Immersion For info on private training with Lori To see Lori as a patient: Skin Perfect Medical Aesthetics, Brea CA Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/26/202142 minutes, 16 seconds
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Episode 65: Stop Running Your Business Like a High School Freshman

Today’s episode comes from my heart, and also from my own recovery journey.  You see, I used to beg for clients, then do backflips for them, then give them a discount, then worry if they would come back. I ran my business like a high school freshman. You might be thinking to yourself, What in the world does being a high school freshman have anything to do with being hungry for business and wanting my clients to succeed? Well today I have a treat for you.  I am going to share with you the symptoms, diagnosis, and antidote for a business-related illness my team and I call HSFS. HSFS- “High School Freshman Syndrome” Here’s the thing: “When you become less attainable, you in fact become more desirable” If you are thinking you might have a lingering HSFS cough that won’t go away, we can help you. Inside of our POP Leadership Academy we will help you show up and build your million dollar ecosystem.  Session 2 in our first Module takes our clients through 11 different success pillars that help them scale their business through the mind of a confident CEO focusing on: A vision (growth mindset) A viable business model for growth and scale A clear and specific specialty or niche Pricing that is in line with your service costs and profitable bottom line growth Products & services that fill a NEED in your market Documented systems Automation Roles & Responsibilities A people strategy Financial management of the business Boundaries Listen, as a recovered HSFS I can tell you that this blueprint is the exact formula that catapulted my business and dozens of our clients past the 7 figure mark. But it took the discipline of believing, setting boundaries, and designing an ecosystem that would keep everyone around accountable to them. This is some of the powerful work we do in our academy. If you’d like to learn more, you can head to www.klcconsultants.com/pla-info.  We are getting ready to open our academy up for Milestone 2 enrollment in August PS! We have opened up a position in our company for a Strategic Growth Advisor and are looking for our next rockstar team member.  This individual will be working shoulder to shoulder with me serving the most extraordinarily talented and carefully vetted clients. Learn more about the position at www.klcconsultants.com/hiring and hey PS if you know someone who you think would be a great fit, please share this announcement and send them to the link to apply. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/19/202113 minutes, 56 seconds
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Episode 64: 5 Questions to Ask Before Investing in an Aesthetic Device

A very important part of the work we do in our academy is helping our clients ask the right questions.  You may have heard me talk in a past podcast about the 5 Why’s.  When faced with a decision, really reverse-engineering the answer through a series of questions to help guide our intuition and help us stay in integrity with our goals. And a few weeks ago a client of ours asked if she should invest in an aesthetic device so I advised her to go through the 5 Why exercise and we uncovered a lot of reasons the timing may not have been right for her.  We chatted through some things we could work on over the next 6 weeks to tee up her business and patients for a home run launch with her new device… and that conversation inspired me to share some content from a blog I wrote a few years back. Without the right preparation before adding a new revenue stream, you might be equally as likely to empty your wallet without seeing the anticipated return on your investment. If you’re considering a new device, now is a perfect time to stop and ask yourself five critical questions. Tune into this episode to uncover Five Questions to Ask before Investing in an Aesthetic Device Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/12/202117 minutes, 44 seconds
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Episode 63: End Your Pursuit for Abundance and Discover Mind-Blowing Wealth

You may be thinking to yourself “why in the world should I end my pursuit for abundance?  Isn’t having a goal important?  Doesn’t striving for more help me achieve more?  Isn’t ambition a GOOD thing? The answer to all these questions is YES.  Of course it’s important to desire to become Better.  It’s this core desire that often fuels our ingenuity and inspires us to fix what’s broken and make a massive impact in the world. BUT.. I’ve found that the core motivation for most aesthetic & wellness founders is not solely to make MORE ie. a profit (although this is critical, don’t get me wrong).  But there’s so much more that drives us- fulfillment in deep human connection, the ability to make an impact at scale, and the desire to leave a legacy. So today I am sharing with you some powerful insights that have helped our clients move from a transactional relationship with their business to unleash and catapult their success in a way that creates a deeply satisfying, lucrative, freedom-based lifestyle. Part 1: Discuss our million dollar confidence- how this affects the the relationship we have with our business, and something I call the co-dependency trap Part 2: I’ll share my philosophy behind the pursuit for abundance and how living in a place of sufficiency is drawbridge to sustainable success in our business Finally, Part 3: Things you can do to TODAY to begin believing hard in your own worthiness to catapult your business and life to unimaginable heights PS- I’d love for you to join me for my upcoming “Badass Brand Builder” Masterclass on Thursday July 8 at 4pm PST/ 7pm EST Learn to increase your cash on hand, elevate your influence, and catapult your autonomy so you can create scalability for your business that allows you to focus on doing your genius work Learn to lead with confidence and clarity as you elevate into the category of one position in your marketplace with a reputation that precedes you Head over to www.klcconsultants.com/masterclass to apply.  The masterclass is Free but since it is an open high-touch experience we want to make sure you answer a few questions just to make sure it’s the right fit for you to walk away with some impactful tools you can implement right away in your business. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/5/202119 minutes, 1 second
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Episode 62: How to Lead With a Million Dollar Business Confidence

Welcome to the fierce factor episode 62.  I have a special treat for you today, I wanted to share a conversation I had this week during a chat with Austin Evans, Director of Sales for Artemis Distribution on his podcast The Body Beauty Show. During this episode Austin and I discuss a bit about my journey into entrepreneurship and why I am on a mission to help 100 inspiring and intentional women cross the next million dollar milestone in their business this year. We chat about brand positioning and how showing up with million dollar business confidence will help you disrupt the status quo to become the obvious choice for dream clients.  Enjoy! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/28/202145 minutes, 32 seconds
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Episode 61: Onboarding a New Employee 101

Today we are going to discuss an important topic related to our Academy Milestone 3: Assembling a team of employees that will give you leverage to scale your business (meaning to help you make more money without the investment of more of your time)! I chose this topic today because I was inspired by one of our Academy members who is in a rapid hiring phase because she is in the process of a gorgeous rebrand that is transitioning her practice from a “personal brand” aka (her name) to an overarching independent business brand (meaning her business has a story that will build authority and make impact with or without her attached to it)- ie allowing her to take more vacations, exit the business when she desires, and make a lot more money. During a recent conversation our client posed one simple thought: “What are the top pitfalls to onboarding a new employee”?  So today I want to share my answers to that question with you all because perhaps you’re in a similar position (or will be soon) and this lesson will be a powerful one for you.  And if you are, Congratulations! You’re about to learn the most effective way to onboard them so they can quickly produce for you.  Today I’ll share 4 pitfalls that I see quickly detail the new hire process- we’ll call this “onboarding 101” Remember leader, every hire- success or failure begins and ends with you.  If you expect to bring an Intraprenuer into your business, you better be willing to step up your game, make the investment in them, and see their relationship with you and your business as a true PARTNERSHIP. If you have find this episode helpful, be sure to subscribe to my email list at www.klcconsultants.com/join to get weekly branding tips,  hiring, onboarding, and training resources delivered directly to your inbox.  And if you’re ready to level up your business- become a preeminent leader in your market you can book a chat with me at that same link to learn more about how we can help you build your cash, influence, and authority in your market through the advancement and optimization of systems, strategies, and people. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/21/202110 minutes, 57 seconds
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Episode 60: Reflections: Why Going "All In" Is a Core Value of Mine

It’s time for another ‘Reflections’ episode, these are episodes where I take a look back at the past 15 episodes and sort of freestyle what’s on my mind. And today I am thinking about the powerful work I get to do as a business coach to unravel and expose both limiting and accelerating beliefs that we have as individuals that ultimately drive our behavior and become frameworks for the way we make decisions in our businesses (and lives). I started to think about why I feel so strongly about contrarian leadership and I pulled my trusty journal out and without a second thought, a story from my childhood came up.  So I decided to share that story with you in this reflections episode and use this experience as a means to share my philosophy around going “all-in” which is a core value of mine. Listen in to this very personal episode 60: Why “all-in” is a core value of mine PS. Did you know that I am on a mission to help 100 intentional & inspiring women cross the next million dollar mark in their business this year? I’d love for you to join my mission!  Be sure to register for the KLC Community where I will  help you unleash your leadership and entrepreneurial potential to create a deeply satisfying, lucrative, freedom-based business at www.klcconsultants.com/join Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/14/202112 minutes, 16 seconds
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Episode 59: Fierce Women in Aesthetics: Sabrina Fabi MD

This week I am sharing a very special Fierce Factor Encore episode. I’ve pulled out a few of my very favorite interviews with Fierce Women in Aesthetics who create, inspire, and disrupt the status quo. Last year I had the opportunity to get vulnerable with one of this industry’s thought leaders, Dr. Sabrina Fabi. She is a board-certified dermatologist who practices out of the world-renowned Cosmetic Laser Dermatology practice in San Diego. You may recognize her as the medical news correspondent for Fox 5 News in San Diego as well as a staple on the Allergan talk show, The Gist. However, she is so much more than what we get to see on TV. Dr. Fabi begins by telling us about herself and her background, including how her two parents immigrated to the USA from Ecuador. They were very entrepreneurial, which is a trait that was passed down to Sabrina and her siblings. We hear about how Dr. Fabi decided that she wanted to be a dermatologist very early in her life but was told by many people that she wouldn’t be successful. Having dealt with many naysayers on her journey, Dr. Fabi shares some of these interactions and offers up advice on how to power through their negative words. You may have to sacrifice or take risks in life, but you can have it all. After, Dr. Fabi gives her opinion on being a female in her field. Dr. Fabi discusses her mentors before explaining that, to her, the Fierce Factor means being comfortable in the uncomfortable. She says that it’s important to realize when you’re in that space, a breakthrough is about to happen. Even if you don’t get the outcome that you want, there’s going to be some growth that comes out of it. Dr. Fabi on Instagram Cosmetic Laser Dermatology Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/7/202117 minutes, 35 seconds
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Episode 58: Convert Callers to Consults

Some practices invest tons of time and money helping their team learn how to “sell better.” And I personally am OVER that method. The reality is, if a buyer has not assured themselves that they are worth investing in, no amount of phone schmoozing is going to “convince” that patient to book a consultation with you. They are either ready to invest in themselves or not.  And spending twenty minutes on the phone with them haggling over methods, price ranges, and consultation fees is a waste of time and resources. Instead, teach your team how to DISQUALIFY. A phone call should last two minutes and confidently guide a patient into your chair without begging, pleaing, or justifying a consultation fee. Tune into this episode “Convert Callers to Consults” and download my corresponding free resource to help streamline this process through a simple 4-step method. You can Download my Objection Handler Guide HERE. Leader, you are worth every penny you ask for.  Period.  Don’t let your teams’ lack of confidence get in the way of you attracting YOUR buyer. Watch this podcast episode on YouTube HERE Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/31/202120 minutes, 35 seconds
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Episode 57: 3 Pitfalls to Building a Winning Team

You’ve heard the saying “Success leaves clues” and I absolutely believe this is the truth .... Very often I am inspired to record podcasts that are influenced by work that our clients are doing in their businesses.  Sometimes I’ll share best practices and other times I’ll share lessons learned so you can anticipate and implement strategies to avoid plateaus that may be eminent for you in your business. AND Today I am going to discuss with you the top 3 pitfalls that I have seen become barriers for talented business owners who are attempting to build kick ass, passionate, profit-producing,  winning teams. Here’s the thing: You and I… We are not here for a quick buck.  We are not here to be a one hit wonder, we are here to build and lead a company that will stand the test of time, is going to have a huge impact, and potentially can even exist without us. That may mean exiting the business eventually (ie selling it) or even going on a 4 week vacation and not having to check in once. And we have several clients who have been able to achieve that. Amazing right!? But this kind of autonomy and influence does not happen by accident.  It comes through intentional strategy & action. Tune into this week’s episode “3 Pitfalls to Building a Winning Team”  to learn some of the pieces you can put in place to create a deeply satisfying, lucrative, freedom-based business that stands the test of time.  Starting with leverage to scale through your badass, “on-brand” team. PS- Are you waiting for the perfect time to start looking for your next Intraprenuer?  Have you done the internal work to prepare your business to Are you considering how your current brand goals, financial benchmarks, marketing plan, and existing team structure will impact growth goals for the practice. If you are ready to grow your business and want to find the next team member who is the right fit for your culture, is passionately aligned with your vision, and is independently ambitious and capable of bringing immediate value to your practice, you may be the right fit for a promotional 4 week (1:1) program we are offering to aesthetic practice owners who meet a few basic qualifications. To learn more about this Strategic Growth Plan and how I can get my brain in your business and help you get ready to experience new energy, enthusiasm, and excitement for what's possible in your business, you can head over to http://klcconsultants.com/sgp-apply to submit an application.  We will ask you a few questions to determine if this program is the right fit for you, meaning we believe we can help you achieve mind-blowing results.  Then schedule a follow-up advisory call with yours truly. Watch this podcast episode on YouTube HERE Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/24/202113 minutes, 39 seconds
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Episode 56: Get Better, Not Bigger

I routinely hear excuses from business owners to validate why they are keeping themselves stuck, in complexity, or growing bigger but not better. “That employee is painfully resistant to change but I can’t let them go because they’ve been here too long”.  Or “I’m exhausted and don’t have time to add more to my schedule so I’ll just hang onto the same systems and cross my fingers they fit eventually”.  This device I purchased is collecting dust but I spent so much on it that I am going to hang onto it”.  Patients are not showing up for their appointments but I don’t want to collect a consultation fee because I never have”….] What happens when we make excuses for the things that aren’t working in our business is we work to grow bigger to fill gaps. We hire more employees to make up for the people who aren’t pulling their weight.  We add on more technologies to (quote) “automate” systems that are strategically misaligned with our business.  Or we invest in and market more products and services to compensate for the lack of success with our existing ones. And then something really interesting happens.  We have more team, more services, and more expenses.  Instead of simplifying your business you are simply scaling complexity. This leaders, is what essentially happens to businesses as they are looking to grow but not focused on strategic, planned growth that allows for scale. Tune into this episode for some encouragement to think about applying focus to your business build a BETTER, not BIGGER business. If you feel like your business could use a little polishing up, you may be eligible to take advantage of a special offer to work with me 1:1 in your business this year. If you’d like to learn if you are a fit for this program and to apply you can head to: http://klcconsultants.com/sgp-apply Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/17/202110 minutes, 19 seconds
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Episode 55: Be Fearless with Tiphany Hall, PhD, MBA

Today’s guest is someone that has been on my radar for an interview for a long while.  You are going to love this episode with Dr Tiphany Hall as she opens up about her childhood, being a single mom, a college professor, and leading organizations from conception to thriving. Tiphany serves as the Chief Growth Officer at Aesthetic Record, an all-in-one EMR & Practice Management Solution that powers over 3,000 US clinics and serves more than 1.5 million patients. Her work with A/R inspired Tiphany to be named as a “2020 Top 25 Woman Leader in Healthcare Technology” by the Healthcare Technology Report and one of “10 Next-Gen Leaders in 2020” by Mirror Review Magazine. She also serves as the Co-Director of Aesthetic Next, a multi-disciplinary international meeting for injectors, practice managers and staff focused on growing practice potential through advanced injector and business training. Now in its third year, Aesthetic Next spans 1000 attendees, 40 faculty, 6 countries, and more than 150 unique learning sessions across multiple tracks. Prior to coming onboard with Aesthetic Record & Aesthetic Next, she spent 4 years with Galderma US where she led HCP education, including professional relations, hands-on training, and practice development. One of the highlights of her career includes leading the launch of the first zero-footprint, interactive, app-based 3D facial cadaver training model in the Aesthetics industry. Tiphany holds an MBA and a PhD in Organizational Development and you may see her on stage as she frequently lectures throughout the US on practice operations, technology-enabled solutions, and human capital optimization in healthcare. But we are privileged to have her joining us today for a raw inside experience of the setbacks & experiences that shaped Tiphany’s role in life and business. Watch the podcast interview on YouTube HERE Catch up with Tiphany on IG @Drtiphanyhall Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/10/202144 minutes, 6 seconds
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Episode 54: You'll Never Be "In Demand" Until You Do This

I have yet to meet a business owner who isn’t looking to grow “demand” for their services in some way shape or form.  Either they are looking for a healthier flow of patients through their practice or they are looking for ways to attract higher-value clients who will eagerly pay top dollar, upsell, cross-sell, and refer other patients. You know that stage of business where you have a waiting list 3 months out, the patients on your schedule are dream clients, they don’t bat an eye about your fees and they show up with a grin ear to ear because they are just happy to be around you and appreciate the work you do? We have an academy full of clients who are in this position and are rebounding into record 2021’s.  So in this episode I share my insights into what makes a business or a provider so well known, well-respected, and so in-demand that they are turning away (or delegating) business that seems to passively comes to them and what our top academy clients have done to position themselves as the obvious choice for their customers. By the way, if you are operating like a one woman show because “no one can do it like you”, it may be time to put some systems in place that will attract high end team members and cultivate a kick ass company that provides leverage for you to scale your business to its next level.  If this sounds familiar, be sure to jump into my upcoming Masterclass “Cracking the Hiring Code” next Tuesday May 11th at 4pm PT. We will have a refreshing conversation around hiring and culture curation in 2021.  Maybe you have PTSD, plain fear around making poor hiring decisions, or you’re frustrated with poor performance.  This will be a virtual masterclass & workshop hybrid event with limited attendance so I will answer every question live.  We also have a 2021 strategic business planner for all attendees who join live. Per usual, there will be no replays- this is all about your elevated experience, not another youtube training video. You can head to klcconsultants.com/masterclass or link up in the show notes to get on the waitlist. Click HERE to catch Episode 52: Marketing your proprietary method. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/3/202111 minutes, 39 seconds
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Episode 53: Why We Do Relationships, Not Transactions

We have been patiently, actively, and attentively asking powerful questions and listening to you, to our community, and to our clients to develop a carefully formulated curriculum in our academy that takes our students step by step through the growth milestones that will teach you to masterfully build a deeply satisfying, lucrative, freedom-based business that stands the test of time. Most of our clients make massive financial leaps during their time working with us, but that is a not our primary goal; through my collective research and tactical experience working with MDs, NPs, and aesthetic business owners, I’ve developed a wide body of evidence that proves that female owners desire to scale in business without sacrificing their quality of life. They are looking for lucrative (profit rich) companies that support a life of autonomy and flexibility- flexibility to vacation without stress, autonomy to choose their dream team and clients, and rich profits to reinvest into making a greater impact in the world. That is why when you work with us, our handshake with you is not bound by a transaction, it’s built around a relationship. When we are evaluating applications for our academy, we are not gauging the size of your bank account. We hold the members in our academy in very high regard and first and foremost we are carefully considering the mutual value and contributions of our work together. You need a partner to help you pursue a bigger mission in the world- and this takes what we call million dollar confidence. Tune into this episode to learn more about how we can help you build your own million dollar confidence through our powerful work together. And of course sign up for my weekly email for tons of strategy, tips, and resources to help you catapult your business and life. Head over to www.klcconsultants.com/join to get yo-self access. PS- If you missed it, click here to tune in to Episode 39: 2021 Aesthetic Trends Creating Momentum for our Clients Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
4/26/20219 minutes, 59 seconds
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Episode 52: Marketing Your Proprietary Method

Something I’ve noticed about our Academy clients collectively this year is that they have strong clarity and visibility around the thing that makes them unique.  Basically, they have become marketing geniuses as it relates to developing a brand identity that exposes them as the preeminent category leader in their market. During the first year in the academy we take our students through the influential business building milestones around Leadership mindset, team building, brand strategy, marketing foundations, and systems & structure.  During this process they essentially learn to make powerful mindset shifts around building a business to fit a lifestyle that brings them joy and fulfilment without following industry norms or relying on watered down information to guide their decision making. But an important part of creating iconic influence in an industry like aesthetics or wellness is serving a population of people whose needs aren’t being met.  Not just marketing to the same old folks poking around for the next discount.  And the only way to attract high end clients who value your brilliance and are willing to pay top dollar for exceptional care is to position yourself in the market as the only obvious solution to their needs. And this gorgeous clarity and alignment around marketing your personal or professional brand comes with some very strategic work around designing your own techniques, methods, or systems that ONLY YOU offer. Today I want to share with you steps to creating and marketing your own proprietary method so you too can stand out from the crowd and showcase yourself as a preeminent brand. If you’d like to take this conversation a step further, get some expert, unbiased help discerning a proprietary method that will catapult your brand, or looking for step by step guidance on creating and marketing your own “special technique” you can set up a call with my team at the link in the show notes or head to www.klcconsultants.com/join to learn more about the brilliant work our clients do inside our POP Leadership Academy to better clarify, articulate, and market their own proprietary method. Click here to catch episode 47: Eliminate Fire Drills in Your Business With This Strategy Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
4/19/202115 minutes, 35 seconds
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Episode 51: It's Time to Stop Tolerating

Hi Fierce Factor listeners! Welcome to Episode 51, a short and sweet yet powerful mindset shift around your environmental diet. Before you even think about how to grow and what to focus on, the first question to ask yourself is, “What can I eliminate?” When you tolerate things that do not positively influence your life and business, you risk developing habits that ultimately drain your energy and focus instead of empower you. Tune in to hear how I will challenge you to take inventory of your environmental diet and eliminate what is not serving!  Building boundaries around what you are willing to tolerate will change your life. Trust me. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
4/12/20218 minutes, 35 seconds
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Episode 50: The Fierce Factor: Season One in Review

Episode 50 marks the one year anniversary of delivering weekly episodes to the Fierce Factor Podcast listeners! Whoa! I’ll share an off the cuff recap of Season one of the FF podcast and give you a sneak peek at what I’m working on now! Tune in to hear my script-flipping goals for women in our industry! PS- Don’t forget to join my email list to put your name in the hat for what’s in store Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
4/5/202115 minutes, 7 seconds
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Episode 49: My Parents

On the heels of so much tragedy, uncertainty, and instability I’ve been hearing stories upon stories of people who are really using this era as a life reset and I had a conversation recently that took me back to losing my brother (almost 5 years go) and remembering those last 3 months with him.  He was in the hospital after suffering from liver failure which led to kidney failure and I was by his side almost every day. We grew closer in those 3 months than we had in my 3 decades of life with him. I remember thinking how It seems strange that in some cases the most honor and recognition someone receives in their life is typically after they pass. When they are no longer with us here on earth we celebrate their life, we inspect their history, we draw connections to them we may have never recognized while they were here with us on earth. And every birthday milestone we clink and toast to another year and while we move along with our lives and daily habits, we get older and our life seems to tick away without notice. Today I want to take a moment to pay honor to the people in my life who would love me no matter what I achieved, where I lived, who I married, and how I spent my time. The same people who likely get the least amount of recognition and praise for all they accomplished in life…. Those people are My parents, Bo and Sue. I decided to interview myself on this week’s podcast and I’d love for you to ask yourself these same questions and pay honor to your parents and/ or the people who raised you,who love you unconditionally, or who cheer for your success without one bone of resentment or jealousy in their body. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
3/29/202113 minutes, 54 seconds
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Episode 48: Be Careful What You Wish For

One thing I know for certain is that the only thing certain is change…. AND evidenced by conversations I had this week, I think change happens to be at the forefront of a lot of people’s minds. Have you ever heard the phrase “Be careful what you wish for”?  It seems like in some ways SOCIETY creates our roadmap for our success.  Get married, have babies, grow old.  Get a job, get a promotion, become a corporate officer.  Start a business, make more money, buy a bigger house.  Build your tribe, gain more followers, grow your celebrity. It wasn’t until I was talking with a client and thought partner this week when she said “well Kaeli I officially got what I asked for… and it’s not at all what I want” that I really became inspired to take the time to dig into this thought model. I wish I could say my mouth dropped and I was shocked that a brilliant human with big goals, ambition, and a magnetic personality set out to accomplish her dream and found that dream didn’t in fact bring the joy she had imagined. And I became inspired to record this podcast and shine the light on what I believe is a virus that affects so many of us.  The sickness of being drawn into a system for achievement that looks great on paper, maybe favors our bank account, and helps a lot of people, but in the end drains our passion & fulfillment leaving our tank on empty. As I sought out to answer this question I came up with 3 (well 4) overarching possibilities for why we can one day be so explicitly clear on what we want and the next find ourselves living in a world of emptiness. Tune in to hear! And oh ps- please drop me a line and let me know how you can relate! I’d love to share stories, experiences, and resources with you so if you haven’t joined my mailing list make sure you head over to klcconsultants.com/join to officially link up in my community and get awesome weekly entertainment and education delivered direct to your inbox. Side note: If you haven’t had a chance to listen to episode 7 (Success Incubation) please go back and check out that episode where I discuss what I call “the underbelly of success” Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
3/22/202110 minutes, 46 seconds
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Episode 47: Eliminate Fire Drills in Your Business With This Strategy

This week I had what I would call an “intervention” training with my academy. Basically, many of our members are dealing with unexpected personnel issues, patient issues, and shuffling of staff… I realize covid has changed a lot of things for many people. And our clients who are powerhouse MDs and leaders don’t have time (nor should they) take on even more tasks or responsibilities in their business. In this episode we discussed the power of Focus. Leaning into the key activities that powerfully drive impact in their business and flat out eliminating the rest. The result, a more deliberate, well rested, and strategic thinking CEO. Less headaches, rushing, over-delivering, and over-paying. I thought this would be an impactful training to share with you podcast listeners who might be experiencing the fire-drill effect in your own business. Tune in to learn about how to apply ruthless focus in your business to eliminate stress and tap into a greater level of emotional and financial wealth. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
3/15/202124 minutes, 40 seconds
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Episode 46: A Peek Inside the POP Aesthetic Leadership Academy

In today’s episode I share a bit about my background and inspiration behind our flagship program POP Aesthetic Leadership Academy. I was on a mission to solve a major gap in our industry and built this program to design a step-by-step blueprint to help aesthetic practice owners and leaders achieve a category-of-one leadership in their markets. I am proud to say that this program is an innovative, results-driven 12 month business incubator for ambitious aesthetic practice managers and owners where they come to learn the skills to think and act like a true CEO and take their business to its final destination. If you haven’t had a chance to listen to: Ep 32: Strategic Investments to Catapult Growth with Joshua Waltzman MD Ep 43: Practice Medicine & Life on Your Own Terms with Rachel Day MD Head over and check these out to learn about some of the powerful work we are doing with academy members this year. If you have been underwhelmed with done for you consulting, are ready to step into head over to my website, check out more about me, learn more about our leadership academy www.klcconsultants.com/pla-info Register below for our March 16 Free Masterclass “Badass Brand Builder” www.klcconsultants.com/masterclass Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
3/8/202118 minutes, 9 seconds
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Episode 45: Reflections: Contrarian Leadership

If there’s one thing I learned through the pandemic it’s that there is a lot of lip service in the “Leadership” category.  Many people want to talk about being leaders or trail blazers but when push comes to shove they only want to lead if it guarantees others will follow. In fact, true leadership takes having the courage to do and say difficult things or make challenging decisions that will likely irritate or piss off a lot of people but it’s done with integrity and alignment to your personal values. Leadership isn’t something that happens in your imagination or your vision or your talks about what you’re going to do someday.  Leadership is scrappy and gritty and dirty. And being a leader means having opinions (and expressing them) even when they resist the popular belief (this is also known as contrarianism) A contrarian is a person who holds a contrary position, especially a position against the majority.  As I’ve advanced in my business and had more and more interactions with fierce leaders like you, I’ve come to realize that my leadership, my voice, my own contrarianism is not only nice but necessary to help illuminate the pathway for those who feel that same “itching to become” that I did. Contrarian leadership is flat out sexy.  It’s bold, it's brazen, it’s badass. Stop being a “boss babe” and be a BOSS.  No blurred lines, no glass boxes, no restrictions.  Just boundless authenticity and compassion for the other women who are just like us. Are you seeing something that just “isn’t right”?  Do you have a feeling that a “system” you’ve been raised to subscribe to feels outdated, unrealistic, or unfulfilling?  Are you tired of seeing the same tone deaf voices build thought leadership in your space?  It’s time to step up.  It’s time to link arms with someone who is here to give you the green light, the courage, the unrelenting belief in YOU and your dream. I’d like to empower you to embrace your own voice, be a contrarian.  Be an advocate and an activist for your own vision and enroll others into it through your invaluable thought leadership. Many clients we work with feel frustrated by ‘looking and sounding’ like everyone else “claiming” to offer the same ethical care, natural results, and expertise when in fact this couldn’t be further from the truth. There has just been an influx of unrestricted social media self-credentialing, so anyone can “claim” they are experts at their craft Which flat out means the barrier to entry into aesthetics is incredibly low. So I routinely see our instinct is to step up the marketing frequency, do more tick tocks, turn up the volume.  BUT I have a rule of thumb that the bigger the microphone, the louder the message. But not necessarily more engaging.  Remember that your audience is seeing 17,000 messages a day. So if your marketing is feeling washed out by the “noise” in the industry, it’s just time to contrarian yourself separate from the pack once and for all. You are not average. You are a category of one. And I have been working for months on a one of its kind masterclass for aesthetic business leaders.  This might be the right fit for you if you are ready to: Power position your brand to clarify your niche and attract high end clients Design a brand promise that conveys and protects your unique value Hire an “on brand” team that will simply make your business a household name This is a free Masterclass on March 16th at 4pm pst, 7pm est called the “Badass Brand Builder” In this masterclass I will take you behind the scenes to some of the powerful work we do with our POP Aesthetic Leadership Academy clients to help them build them a brand that is gorgeously aligned with their core values, makes massive impact, and is built on a thought-leadership platform that is second to none. This is The peerless preeminence positioning masterclass for aesthetic business owners ready to disrupt the status quo. So if what I am saying today resonates with you, you are ready to for your turn to step into the cash, influence, and authority you are meant for, head to www.klcconsultants.com/masterclass and get on the waitlist. This will be a high touch, interactive 90 minute gamechanger.  It’s free but I will you ask you to answer a few questions upon application to make sure this is the right fit for you and will add more value for you than the last 10 webinars you took combined. Enjoy this episode & see you in Badass Brand Builder! Check Out the Badass Brand Builder Masterclass Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
3/1/202110 minutes, 17 seconds
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Episode 44: Supercharge Your Relationship With Selling With This 5 Minute Mindset Hack

Welcome to The FF podcast, you are tuning in to episode 44: and what I am going to share with you today will radically transform your relationship to “sleezy selling” in 5 minutes. PS- I have created a PDF to accompany this training called “21 ways to follow-up with clients without being salesy”.  You can grab your copy by sending me a DM on Instagram.  Just type “sales”.  Or you can send me a nice note too that works:) It was super interesting for me when I started working with aesthetic practices and saw how uncomfortable so many providers and especially their teams were with the selling process.  I’ve come to learn that most of the time when a client tells me “my team needs to get stronger at selling” the root of the problem is usually one of two things (neither of which are the team’s ABILITY to sell) The practice hasn’t developed a RMP (relationship marketing process) focused on a strong sales ecosystem that includes 6 key components: patient acquisition, patient nurturing, conversion, retention, upsells, and referrals) Go back to episode Episode 10: The power of patient retention to get all the insight on this) Or two, the employee (or owner for that matter) has a bitter taste in their mouth about sales. 9 times out of 10 when I do staff trainings I’ll ask what does sales mean to you?  And the analogy of the greasy car salesman comes to the forefront So in the spirit of addressing this wildly common issue, I wanted to share a very powerful analogy with you that just might transform the relationship you have to selling in your practice. Tune into episode 44 for a 5 minute mindset hack that will transform your relationship with selling! Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
2/22/202113 minutes, 14 seconds
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Episode 43: Practice Medicine and Life on Your Own Terms

When I met today’s podcast guest I had an instant connection with her.  She shared with me that she was experiencing rapid growth and wanted to put systems and structures in place to support steady, sustainable acceleration.  She also was very particular about one thing: she wasn’t receptive to “cookie cutter approaches” and she was looking for someone to help her expose her brand in a way that elevated her unique message- not recommending powder puff commoditized marketing like had been advised to her in the past. So basically she was speaking my love language. Dr. Rachel Day, a Fellow of the American Academy of Dermatology (FAAD), founded OneSkin Dermatology in Chambersburg, PA  and her mission has been to bring care back to healthcare. Under a direct care model she is able to offer complete skin care in a personal, approachable setting for the whole family. She believes that she is a go-to support system for her patients (and just so happens to be an ivy league trained Board Certified Dermatologist who is able to provide elite skincare and wellness recommendations) But that’s secondary. Her approach is rooted in her belief that a purposeful partnership with patients is the foundation to achieving their skin health goals and lifestyle goals as a whole. Her holistic approach is brought to life by offering up-to-date health, nutrition and women’s wellness services. She prides herself on her honesty, integrity, and compassion in guiding patients through their skin health journey. You’ll hear me refer to Dr Day as “Rachel” because she insists on not being called “Doctor”.  For her that’s too formal and creates separation between her and her patients who she feels she is as much an equal. Without further ado, please enjoy my educational and entertaining interview with the beautiful and talented Dr Rachel Day. Connect with Rachel on Instagram Learn more about Rachel’s dermatology practice in Chambersburg, PA Check out her retail shop Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
2/15/202145 minutes, 36 seconds
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Episode 42: Hire to Grow or Grow to Hire?

Ever thought to yourself?: "My business would be successful if I just didn't have humans working in it" Regardless of the phase of business you are in, this quick and to the point episode will likely resonate for you. I want to share this critically important lesson I’ve learned through my years of mentoring and advising business owners and leaders across the continent, and lessons I’ve learned as I’ve built and scaled my own business. There is a big misconception that business building is simply accomplished by increasing sales revenue and acquiring patients.  And that’s understandable because most of the information out there teaches us that we are just one move away from becoming a gajillionaire. But you simply cannot create leverage to profitably scale without a winning team.  Period. If you are looking to build a business that is not just an exchange of your time for money, then you're in the right place today. My goal is to help you learn the systems to build a winning team and a successful company that will ultimately become self-led.  Everyone’s journey will look different.  But the bottom line is, if you are looking to build a business that becomes your legacy, that means you must be leading your organization with your vision and creating a growth-culture that is both mission-driven and fueled by contribution.  You can not and will not create entrepreneurial freedom without a winning team. This week I hosted a masterclass with some ambitious fierce business leaders and I wanted to share with you one very important topic that came up from a series of popular questions The masterclass was all about building a people plan that supports profitable growth for a business. This question came from a young, ambitious facial plastic surgeon who currently has two staff members who are all wearing many hats in the practice.  He is at a point of hyper-growth but also wants to grow both his team and his revenue in a way that supports sustainability for the company. Perhaps you have asked yourself this question as well: Which comes first? Do I hire to grow, or grow some and then hire? When I’m asked a question like this I’m delightfully surprised.  AND my answer may surprise you because while my approach is generally conservative when comes to protecting profits,  this principle in fact tied into the three overarching pitfalls I commonly see when business owners have hit a plateau or are stuck in the hiring process and managing process: Tune in to hear 3 Common Pitfalls to Building a Winning Team. When you have a clear people plan and a team of A players you’ll: Observe what’s happening with a calmer, more confident mind with clarity in your vision the people you needed to get you there Have unbreakable confidence in you team’s ability to execute the short term tactics in alignment with the long term vision (ie- they will know what they are supposed to be doing without Create a ‘category of one’ growth system designed to produce consistent 6-figure revenues in his business every single month If you’re Interested in getting on my email list for access to free team building resources and tips or to catch one of my exclusive live trainings on team and brand building,  You can get on the waitlist for our next live event at www.klcconsultants.com/join Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
2/8/202117 minutes, 6 seconds
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Episode 41: Why Leaders Ignore National Averages

I have been racking my brain to remember a time when someone called me and asked me to help them become average. But if I had a dollar for everytime I’m asked “What do most people do”? I’d be a gajillionaire. I am routinely asked by clients where their business “should” be? If you haven’t listened to episode 11, you may want to cruise back and listen to “The cure for comparisonitis” where I address techniques to pull you through this vicious trap of comparison. But don’t beat yourself up.  I have these conversations on a regular basis.  And by the way I’ve to coach myself through similar feelings, and that’s one reason why I feel qualified to share this perspective with you today. I commonly hear questions like: What do most practices similar to mine produce in revenue?  What is the average comp plan or pay scale for a specific employee?  What kind of membership program works for most practice?  Where should my business be?  What is the national average for xyz? In this episode I share answers to these common questions with you here and unpack the conversation around comparison and how it can impede your ability to differentiate your practice to stand out from the competition.  And in some cases result in chasing the wrong metrics that are not linked to defining your own success. PS. If you would like to take this conversation to the next level or you’d like to receive weekly updates on events, free trainings, resources, and good old fashioned edutainment, you can subscribe to my email list at www.klcconsultants.com/join Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
2/1/202110 minutes, 50 seconds
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Episode 40: Is Your Team "On Brand"?

I was recently asked, “what does my team have to do with my brand strategy”? When I think back to that initial question of what does a brand have to do with a team, It’s almost laughable.  I see many entrepreneurs obsessed with building their brand personality, making cute perfect filtered instagram feeds and curated posts rather than investing time, money, and education into building a people strategy that will ultimately be the thing that gives their brand life. In this episode I’ll explain how your brand is directly connected to the people representing it. There is a basic misconception that Branding is simply a visual representation of a business.  That is one element (the one by the way that is of minimal impact without the other elements) but today I want to talk with you about what a brand is and how doing the inner work to build your brand, position your brand, and market your brand are all vital aspects to developing a reputation that precedes you.  And finally, how your team plays a critical role in breathing life into your brand. Regardless of where you are in your business lifecycle, your brand will be the organizing principle that ties together your entire presence in the marketplace.  Your team is the first line of ambassadors and liaisons to that promise- The promise you make to your clients , the heartbeat of your marketing. If you’d like to dive into this topic a little more with me, strengthen the link between your vision and brand reputation, join me next week for a free 90 min Masterclass: Cracking the Hiring Code. I’ll be discussing how to differentiate & elevate your brand with your next high performing team member, how to nourish your company culture, and how to build comp plans that empower your employee but also generate profit for your business you can learn more at : www.klcconsultants.com/masterclass Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/25/202114 minutes, 5 seconds
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Episode 39: 2021 Aesthetic Trends Creating Momentum for Our Clients!

It’s hard to believe we are at the half-way mark of the first month of the year. And while it seemed like 2020 was moving slow as molasses, I don’t know about you, but I feel like this year is flying by. Today I want to discuss the upside of a turbulent year.  How chaos has forced many of our clients to evaluate what’s essential, updating outdated systems, disjointed teams, and shoring up a foundation that is 100% pandemic-proof. Similar to building muscle, it often takes tearing or breaking down existing infrastructure to rebuild strong, healthy, viable systems & teams. Now is the time to get in position to catch the wave by capitalizing on trends that we are watching gain momentum at rapid speed.  In today’s podcast episode I am going to share a live training I did last week related to trends in aesthetics in the coming year. As you listen, think about how you have adopted and implemented these trends? How can you anticipate and lead from the future?  What will you need to execute on these growth opportunities? (Prefer to see this episode on video?  Click HERE) PS- The key to systemic implementation is having a strong strategic business plan. Establishing goals with benchmarks and reverse-engineering these goals to assign objectives and tasks to each member on your team. Get a copy of our 13-page strategic business plan template when you attend our upcoming Masterclass: “Cracking the Hiring Code: A Team Building Masterclass”. Join us for a refreshing conversation around hiring and culture curation. It's 2021 and time to stop tolerating the frustration of poor performance, behavioral issues, and the discomfort of “people drama” by creating a solid people plan that fits your bespoke business. You will learn how to: Attract your next high-performing team member Nourish your company culture Design comp plans that are a win-win for business & employee Secure your spot now at www.klcconsultants.com/masterclass Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/23/202139 minutes, 29 seconds
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Episode 39: 2021 Aesthetic Trends Creating Momentum for Our Clients

It’s hard to believe we are at the half-way mark of the first month of the year. And while it seemed like 2020 was moving slow as molasses, I don’t know about you, but I feel like this year is flying by. Today I want to discuss the upside of a turbulent year.  How chaos has forced many of our clients to evaluate what’s essential, updating outdated systems, disjointed teams, and shoring up a foundation that is 100% pandemic-proof. Similar to building muscle, it often takes tearing or breaking down existing infrastructure to rebuild strong, healthy, viable systems & teams. Now is the time to get in position to catch the wave by capitalizing on trends that we are watching gain momentum at rapid speed.  In today’s podcast episode I am going to share a live training I did last week related to trends in aesthetics in the coming year. As you listen, think about how you have adopted and implemented these trends? How can you anticipate and lead from the future?  What will you need to execute on these growth opportunities? (Prefer to see this episode on video?  Click HERE) PS- The key to systemic implementation is having a strong strategic business plan. Establishing goals with benchmarks and reverse-engineering these goals to assign objectives and tasks to each member on your team. Get a copy of our 13-page strategic business plan template when you attend our upcoming Masterclass: “Cracking the Hiring Code: A Team Building Masterclass”. Join us for a refreshing conversation around hiring and culture curation. It's 2021 and time to stop tolerating the frustration of poor performance, behavioral issues, and the discomfort of “people drama” by creating a solid people plan that fits your bespoke business. You will learn how to: Attract your next high-performing team member Nourish your company culture Design comp plans that are a win-win for business & employee Secure your spot now at www.klcconsultants.com/masterclass Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/18/20210
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Episode 38: Beware: The Flashy Resumé

As we start to accelerate into 2021, one universal wound that doesn’t seem to heal is the desire for strong, passionate, and capable team members.  I’ve found through my years in corporate management to running a plastic surgery practice, to owning my own business that this need never goes away.  This is not one thing on our checklist that ever gets fully furnished.  In fact, from where I’m sitting, I tend to see that the stronger the business, the greater the desire is to maintain and scale that level of excellence. Easier said than done folks! Think about having a grand vision, epic goals, and a business with incredible momentum but not feeling like you have the skills to hire people to execute that vision.  It’s very common. And it’s really been fun this year to look back at some of the work we’ve done and honestly evaluate what worked and didn’t work.  And one thing I feel compelled to share with you is that a “established”, experienced individual does NOT automatically bring success to your company. In fact, it could bring the opposite. If you are looking at a resume and your main reason for hiring someone is their job title, the last employer they worked for, or the “business” they will bring you… brace yourself it may be a bumpy ride. Now I’m not saying that there aren’t incredibly qualified passionate employees out there that are the total package.  In fact, we work with many of them.  But just remember that a fancy resume may come with a higher salary, more expectations, and a history of experience that shapes the way that employees will approach their business. If you are interested in learning more about my philosophy around hiring and culture curation, save the date for February 1st for a 90 minute masterclass where we will be discussing your next hire, strengthening your company culture, and building compensation plans that are win-win for employee and business. You can register early at www.klcconsultants.com/masterclass.  This will be an interactive workshop style masterclass so it will be limited to 20 attendees.  The cost is $0.  I just ask for you to answer a few questions and show up and do the work.  This is not another zoom webinar with a list 10 tactics… it’s a powerful thought-provoking, elevated conversation around building deeply satisfying, lucrative, freedom-based businesses that give you the autonomy and cash reserves you deserve in 2021. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/11/202117 minutes, 8 seconds
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Episode 37: Why It’s Time to Rethink Your Good Girl Reputation

I want to kick off 2021 with a little kick in the butt for my female leaders out there. This episode was inspired by a classic book I am reading “Nice Girls Don’t Get the Corner Office” in which Dr Louise Frankel lays out a series of unconscious mistakes women make that sabotage their careers. We are working with women who are looking to build real companies, lead powerhouse teams, and do iconic work. BUT, to build a company in the top 2% we have to stop acting like the other 98%.  To become a preeminent leader, we have to learn to leverage our unique attributes we have as females to communicate, position ourselves, and negotiate our intrinsic value. As we have been working with a growing number of female business owners, leaders, and corporate high-flyers I am inspired to draw upon some of the practical wisdom I’ve gained through my decade of experience climbing the corporate ladder in fortune 500 to earning myself a seat at the executive table as a CEO of my own company. So I’d like to share with you my opinion of how being the good girl we were raised to be is actually holding us back from owning our power. Tune in to hear the top 3 habits that are holding back the good girls from advancing into preeminent leadership. Let’s take this conversation to the next level, head over to http://klcconsultants.com/join to get access to weekly inspiration, and tactical and practical resources delivered direct to your inbox. No spamming, just hand-written, authentic communication from yours truly. Book a Strategy Call with Kaeli Join the KLC Consulting Mailing List Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
1/4/202124 minutes, 56 seconds
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Episode 36: 2020 in Rearview

In this final episode of 2020 I reflect back on the biggest lessons learned in our business and also share a little bit of what I went through personally this year and how I am going to take these new lessons (and set new strategies) in 2021. When I started this year I had 3 big goals and while I’m proud to say that I did tackle all of these goals and I am gratified by these accomplishments, looking back I realize my biggest achievements were actually intangible. My biggest accomplishment was WHO I became as a bi-product of setting out to accomplish the bigger goals. I hope you take a moment to reflect on your year, the goals you had and the accomplishments you are most proud of and I hope that my reflections help you look at your own accomplishments from a different perspective. Tune in to hear my top 5 takeaways from 2020! If you’ve been a loyal listener this year, I’d love to connect with you personally.  Please send me a DM on Instagram and let me know or screenshot this episode and share.  Let me know, what’s your biggest takeaway from 2020? Finally, Happy New Year Fierce Factor & See you for a truly epic 2021! Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/28/202014 minutes, 32 seconds
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Episode 35: Bacon & Breakthroughs... Creating a New Focus for 2021

We tend to underestimate the power our mind has on our business strategy. This week I had an “aha” moment as I was cooking bacon and I realized that the relationship we have with our business and the day to day activities we subscribe to are a collection of habits we create based on stories we tell ourselves.  In my case cooking bacon it was feeling “stressed” while not being in a stressful situation whatsoever. Similarly, we tend to repeat bad decisions in our business because we have conditioned ourselves to live in a loop of decision making to address these stories we are telling ourselves, then facing the same results we had on repeat: IE. Boomerang Impact. In this episode I share my thoughts on how our decision making could be the root of bad mistakes that are keeping us stuck in our business as we cling to solutions that inadvertently squeeze our profit margins and time until we feel suffocated enough to cling to any solution we can grasp in close reach. Tune in to hear my framework for making empowered decisions that release you from the boomerang impact in your business and create new realities for your systems, strategies, and people plan. Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/21/202028 minutes, 35 seconds
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Episode 34: When a Financial Goal Becomes Destructive for Your Business

I’d like to discuss with you how a tunnel-vision focus on a financial goal can actually stall or even become destructive for your business by keeping your vision too short-sighted or “reactive”. There are essentially two ways to protect your money- spend less or make more.  And when we have a lack of clarity or certainty, we tend to revert to what is safe and comfortable.  But here’s the problem with that. Focusing only on the numbers is “Transactional” Transactions don’t grow a business. Unrelenting commitment to consistent activities that drive the mission, the purpose of the business forward is what creates sustainable long term success. When you have a vision that is bigger than “hitting a number”, your financial goals are simply a tool or a bi-product of your company being everything its intending to be and to serve with passion and purpose. This is how you develop an Anchor point for everyone in your company and build a lasting legacy. Remember we never had a guarantee, not in 2020, not ever.  The only thing we can control is our commitment to delivering excellence and trust in the process.  If you are simply focused on that financial goal, be careful not to make reactive decisions around protecting that number that may compromise the purpose you have in this world, the vision you have for your company, and the personal brand that you have built through your hard work, experience, and expertise. Perhaps you feel like the language of “growth” feels unnatural, foreign, or unattainable for you. Maybe the idea of taking a risk on yourself right now is making your heart pound uncontrollably. But the reality is, we are entering a new era in aesthetics and the days of passive leads knocking on your door are long gone. If you want to get a different result in your business than you had in 2020, it’s going to take an empowered decision to take a new set of actions focused on long term, sustainable, iconic growth If you are ready to tip that last domino that will knock down the remainder of the dominos, if you’re ready to have a guide and accountability to implement the systems, strategy and people plan that will take your business to its next level, you can go apply for our 2021 class of the POP Aesthetic Leadership Academy at www.klcconsultants.com/pla-info to learn more and submit an application. Once you click the link you’ll be directed to a form where we will ask you a couple questions and set up a call to talk 1:1 about your business to determine if our program will be the right fit to get you the kind of results we expect from our clients. Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/14/202014 minutes, 58 seconds
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Episode 33: Creating Iconic Influence

Hello there Fierce Factor listeners! I decided to share a little snippet of our Iconic Influence Bootcamp with those of you who were maybe not able to attend a 5 day bootcamp but are thinking of how you can create a strategic plan going into 2021 to create Iconic Influence in your business, life and marketplace. Essentially, that is what this whole bootcamp was designed around. I hope you enjoy this valuable training where I share my 4 pillars of Iconic Influence and I’d love to hear your feedback! Exciting News! I’m excited to share that we are getting ready to open up membership for a new class in our POP Aesthetic Leadership Academy beginning January 1st, 2021. The leadership academy is our signature program and is really a powerful leadership development incubator for practice owners and practice managers in the aesthetic industry. It has been developed based on tactical and practical wisdom I have learned over the last decade of mentoring, advising, and consulting with some of the continent’s top aesthetic practices. We are the only program on the market that focuses on teaching your team the systems, strategies and skills to consistently produce 6 figures in monthly revenue for you while you focus on your craft. If you are ready to make your final transformation and take your business to the next level of success. Head over to www.klcconsultants.com/pla-info to learn more about our signature program and apply.  I’d love for you to join me for a no-pressure call to find out if this program is the right fit for you. Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
12/7/202050 minutes, 56 seconds
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Episode 32: Strategic Investments to Catapult Growth in a Downturn

Today Kaeli shares a very special episode with a high-growth client of hers who has made some extremely difficult (and in some ways counter-intuitive) decisions during covid and has flat out reaped the benefits by doubling down in some of the “intangible” areas of his business. A typical over achiever, after graduating magna cum laude from the University of Southern California, Dr. Waltzman attended the University of California Irvine School of Medicine where he was accepted into one of the country’s pioneer dual degree MD/MBA programs at the Paul Merage School of Business. He was then accepted directly from medical school into a highly competitive combined Plastic Surgery residency at the University of Rochester in Rochester, New York, a program with a long tradition of training leaders in the field of Plastic Surgery. Following his residency, Dr. Waltzman decided to pursue additional subspecialty training by completing an advanced Aesthetic Surgery fellowship at the internationally renowned Cleveland Clinic Dr. Waltzman is active in influential research within the field of Plastic Surgery. He has written book chapters and has published his research in various prestigious medical journals. Make no mistake, this man is the real deal. Listen in to learn more about how Dr Joshua Waltzman has leveraged team and patient relationships to catapult his business during covid and beyond. Learn more about Dr Waltzman at: https://www.waltzmanplasticsurgery.com/ or on Instagram: https://www.instagram.com/waltzmanplasticsurgery/ Sign up for our upcoming bootcamp at: https://klcconsultants.com/bootcamp/ Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/30/202036 minutes, 27 seconds
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Episode 31: How to Ask for a Pay Raise

Today’s episode #31 goes out to all of you rockstar practice managers and industry employees who are feeling strained in their role… Listen, this is a very polarizing time for high impact employees who are essentially either 1. Working in a less than gratifying environment or 2. Working in a great company but carrying the weight of 3 employees. I received a call from a client about this very topic so I wanted to bring this to the podcast to share our conversation and my advice for all of you feeling like you are “worthy” of a pay increase in your role. I share my 3 main tips on areas you really need consider carefully and prepare for before asking for a raise: Be explicitly clear what you are asking for Be prepared to showcase how your work has made a direct impact on the health of the business How will giving you a raise benefit the business? Become an iconic leader and create change just like my client! Speaking of Iconic, On December 1 I will be hosting a 5 day bootcamp that will share with you the top 4pillars that have catapulted our clients business growth, if what I’m saying about designing a blueprint that will put more money in your business’s bank account AND in your pockets, if this is resonating with you, you can sign up for free at www.klcconsultants.com/bootcamp. This is not for everyone. This is a higher level conversation designed exclusively for practices who are ready to make an investment once and for all in shoring up an unbreakable foundation for their business that will stand the test of time. I hope this episode will help you think about how you articulate your value when you are in position to ask for a raise, and how your solution can be a win-win for the business you serve. Thanks for joining me today! Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/23/202013 minutes, 14 seconds
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Episode 30: Finding My Voice

For those of you who are traditional long time listeners of the podcast, you may remember back 15 episodes I made the decision to record a “Reflections” episode every 15 podcasts.  I thought of how impactful it would be to review the last 15 episodes and give a theme to what the past 15 weeks meant for us. I go back to my college days with an experience I had in relation to being my authentic self.  I’ve developed confidence and stayed true to myself even when it may not be the easy or comfortable route to take.  Part of the work I’ve done that has allowed this confidence to emerge is through Finding My own Voice. In part, it’s taken 30 hours of podcasting in addition to countless conversations, teachings, videos and writing to untangle the thoughts that have been so scrambled in my head.  While I’m still working through this philosophy and how to clearly articulate it, I realize that the past 15 episodes have really helped me accept the fact that I’m different.  I have a different perspective. But I also realized this.  I’m not actually alone. That being said, enjoy this reflective Fierce Factor episode #30: Finding My Voice PS- On December1 I will be hosting a 5 day bootcamp that will share with you the top 4 pillars that have catapulted our clients business growth. This is a higher level conversation designed exclusively for practices who are ready to make an investment once and for all in shoring up an unbreakable foundation for their business that will stand the test of time. If what I’m saying is resonating with you, you can sign up for free at www.klcconsultants.com/bootcamp. PSS- I’m excited to share that we are getting ready to open up membership for a new class in our POP Aesthetic Leadership Academy beginning January 1st. The leadership academy is our signature program and is really a powerful leadership development incubator for practice owners and practice managers in the aesthetic industry. It has been developed based on tactical and practical wisdom I have learned over the last decade of mentoring, advising, and consulting with some of the continent’s top aesthetic practices. To learn more about our signature program, visit www.klcconsultants.com/pla-info.  I’d love for you to join me for a no-pressure call to find out if this program is the right fit for you. Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/16/202014 minutes, 35 seconds
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Episode 29: Make Money in Your Sleep

Can professional wellness medicine help you differentiate your aesthetic practice? Join me for an insightful interview with former billion dollar brand Pharma & Aesthetic industry executives: Chad Collins and Reggie Gatewood to discuss why they believe high quality clinical CBD has become the powerful gateway to the $4.2 Trillion wellness industry. Chad and Reggie’s passion shines through as we talk all about quality product, education and their emphasis on “putting the healthcare provider first and last.” Visit www.themdfarma.com and list “KLC” at checkout for access to “Creating Bundles & Proprietary Offers” Training PLUS a 30 minute discovery call with our KLC team. This is a bonus offer for anyone who meets the minimum purchase requirement through November 2020. PS- If you are a high growth aesthetic practice owner or leader looking to elevate your visibility, get in position to attract high-end clients and stand out in a crowded marketplace... Join me for Iconic Influence, a 5 day high-impact bootcamp where my team will help you create a growth blueprint to ignite epic growth in your business going into 2021 Here’s the thing, If you are doing any marketing at all this year and you are not doing work on your influential brand positioning, you are flat out leaving money on the table. Maybe you are an Expert of your craft but not yet a master of growing your business and you have explicit ambition to create a bespoke growth system designed to produce 6 figures in revenue in your business every single month. If you are serious about Effortlessly Attracting higher-end patients and team members who recognize your brilliance, appreciate, support, and uplift you, this bootcamp is for you. Sign up now for FREE at www.klcconsultants.com/bootcamp and save the date for Dec 1st for a transformational experience! Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/9/202053 minutes, 11 seconds
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Episode 28: Start With Who

If you surround yourself with people who drain your energy, who steal your joy, or who make you resent your work, the WHY quite frankly doesn’t matter. Are you accepting any patient or customer who calls? Are you giving your time to someone who is unappreciative of your incredible talents? When you focus on the principle of Who you will Indefinitely Take control of your personal brand and reputation and position yourself in a category of one because you will: Effortlessly Attract higher end clients who recognize your brilliance appreciate, support, and uplift you Dramatically impact the quality of your life by assembling a bright, high-performing team of people around you Preserve your energy & fuel your creativity Work with people who deeply appreciate the impact you are set out to make in your life PS- If this episode resonates for you I’d love for you to join me to Map out a customized high level strategy to position your business for epic growth in 2021. Join me for Iconic Influence, a 5 day high-impact Bootcamp where my team will help you create a growth blueprint designed to help you create a bespoke growth system that will elevate your business to a category of one. If you are serious about Effortlessly Attracting higher-end patients and team members who recognize your brilliance, appreciate, support, and uplift you, this Bootcamp is for you. Sign up now for FREE at www.klcconsultants.com/bootcamp and save the date for Dec 1st for a transformational experience! Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
11/2/202010 minutes, 57 seconds
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Episode 27: $100K Hidden in Plain Sight

Let’s talk internal marketing strategies! We spend a lot of time talking about patient acquisition, online marketing, and social media marketing but there is just one piece of marketing in our industry that is massively overlooked and so incredibly important- and that is the kind of marketing that stimulates upsells, cross-sells, and reactivations. This is the kind of marketing is happening for patients when they already know, like, and trust you! Today I’ll share my biggest pet peeves around what happens when we forget to market and take advantage of the agency we have to retarget, and restimulate the patients that we already have. PS- If you are a high growth aesthetic practice owner or leader looking to elevate your visibility, get in position to attract high-end clients and stand out in a crowded marketplace... Join me for Iconic Influence, a 5 day high-impact bootcamp where my team will help you create a growth blueprint to ignite epic growth in your business going into 2021 Here’s the thing, If you are doing any marketing at all this year and you are not doing work on your influential brand positioning, you are flat out leaving money on the table. Maybe you are an Expert of your craft but not yet a master of growing your business and you have explicit ambition to create a bespoke growth system designed to produce 6 figures in revenue in your business every single month. If you are serious about Effortlessly Attracting higher-end patients and team members who recognize your brilliance, appreciate, support, and uplift you, this bootcamp is for you. Sign up now for FREE at www.klcconsultants.com/bootcamp and save the date for Dec 1st for a transformational experience! Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/26/202034 minutes, 34 seconds
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Episode 26: Monetize Your Knowledge with Traci Andreason RN BSN

I’m really thrilled to share this absolutely badass episode with you today. I had the honor of interviewing one of the aesthetic industry’s favorite nurse injectors, Traci Andreason and I picked her brain on all the hot questions from growing an IG following into the tens of thousands to converting social media leads to patients, to staying authentic and true to herself when her industry current is gripping her to look and act like everyone else on the market And finally, priceless advice on how to leverage your unique knowledge and expertise to monetize online programs and products. Traci is an RN and advanced nurse injector with a background in facial aesthetics. She is currently studying for her NP degree while she treats patients at Ruma aesthetics in Utah. Traci has authored several books and is on a mission to enhance the availability of high quality education for nurse injectors. I was really looking forward to this interview because Traci is someone who I have so much respect for. She is a wife, mom, business partner, and student- and truly values authenticity in relationships. She gives some raw advice about balance between acquiring new leads and actually attracting the right people who will genuinely treasure her value. Chick here for products, resources and training information and here for treatments. Traci on Instagram Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/19/202035 minutes, 3 seconds
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Episode 25: Unapologetic Ambition

It’s time for you to stand for something. It’s time for you to stop “thinking” about what’s wrong out there and step up and lead unapologetically. In this episode of the Fierce Factor I’d like to share a story about a client who had to overcome her own impostor syndrome to step out with a differentiated message that would set her apart in a sea of sameness in her industry. She went from being worried about “rocking the boat” to becoming a respected thought leader in her space. By shifting her perspective as a CEO she has blossomed as leader in her business and her peer groups. She has brought insight and ingenuity that has elevated conversations and she is doing deeply satisfying, iconic work. Listen to this episode and if you too are ready to unleash yourself and are looking for that right partner to guide you in the right direction to achieve pre-eminence in your field, I’d love the opportunity to help you answer your ambition unapologetically. If you’re ready to separate from the pack once and for all, book a no pressure call with me through the link in the show notes to share more about your incredible story and how we can amplify your message in the market. Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/12/202011 minutes, 38 seconds
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Episode 24: Power Position Your Brand

Today I want to share with you a portion of an academy training I did on professional branding. We believe our brand promise is the covenant we make to our client. It’s the organizing principle that ties together your presence in the marketplace. It informs every decision you make- what services or treatments to offer, policies, operations, sales, etc. It basically states: What you come work with us “xyz” will happen. Those of you who have been through my bootcamps have heard me say that your brand reputation is really what your consumer says behind your back. But this doesn’t have to be something out of your control. When you intentionally position your brand, you capture and lock in on your own position in the marketplace to establish your business in a category of one. So in this training I’ll give you a sneak peek into the top 8 ways to power position your brand in your space. If after you listen to this episode you and feel like you would like some support positioning your practice in a way that cuts through (rather than contribute to the noise in a saturated industry), I’d love the opportunity to to get my brain in your business and help you create some seductive branding to powerfully articulate your message, create a differentiated offer, and attract your dream clients. If this sounds like something you would like to partner on, please schedule a free, no pressure strategy call with me through the link in the show notes or you can DM me on Instagram to set up a time to connect. I hope you enjoy this episode number 24 “How to Power Position Your Brand” Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
10/5/202029 minutes, 41 seconds
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Episode 23: The In-N-Out Way

Have you ever wondered what it was like inside the $3Billion family-owned burger operation In N Out? This episode was inspired by one of our clients who said to me “everytime I drive through In N Out I am greeted proptly, with enthusiasm. My burger comes out quickly and its always insanely delicious. Never fails. How do we run an aesthetic operation with that kind of consistency and fluidity? Well lucky for us I happen to know 16-year leadership veteran on the In N Out executive team… she also happens to be my baby sister. So together we reached out for proper approvals to share some of the insights into the hiring process, training program, and operating systems that have made this client-centric brand. In this episode we discuss back pocket power strategies that you too can integrate to become the obvious choice for your customer. Learn about the incredible structures and systems that build the In N out brand in this fascinating episode number 23 of the FF podcast with Lanae Kenter… Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/28/202036 minutes, 22 seconds
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Episode 22: Think Bigger

While it may feel like we are easing back into the “new normal”, historical trends tell us that we are about to experience an eminent economic aftershock... So here's the million dollar question that we are working through with our clients. What can I do right now that will catapult my business? ENGAGE the idea of 10x vision. Even if you never get there, you will change your thinking which will in turn change your results. I want to share with you the anchor strategy to change your reference point of wounded or disrupted thinking to that of taking initiative or proactively disrupting during a time of opportunity…. Join me for this foundational episode: Think Bigger. You have big goals but you’re not sure how to prioritize them. You might be making investments and you aren’t quite fully confident if they are producing a return for you, be it marketing, systems, or even team. You’re not alone and in fact I have worked with hundreds of business owners in your shoes. You’re looking to build a deeply satisfying, lucrative, freedom-based business that will stand the test of time. Join me on October 1st for an elevated conversation about the future of 2020 and the reality of what it’s going to take to position yourself to level-up your business and disrupt your market to unlock more cash, influence, and autonomy in any economy. Performance for Profit Masterclass. Register through the link in my bio or www.klcconsultants.com/dreamteam Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/21/202012 minutes, 38 seconds
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Episode 21: How to Create Key Performance Indicators

Why do we hire people?  We hire people on our team to produce wealth for our business.  So if that is true, then how do we make sure each employee is producing and perpetuating profit for our company?  We use something called KPI or Key Performance Indicators… KPI is an important measurement of how well your business is doing.  On this podcast we really talk about leadership and my core philosophy that in order to design a lucrative, deeply-satisfying, freedom-based business (where you are not a slave to your self-created job), you must build and lead a high performing team and have systems in place to “automate” their performance. We like to do this by answering two important questions? What are the core vital signs of my business and how do I know that we are tracking them? What are the core vital signs of this role and how do I know that we are tracking them? Listen in to this episode to hear how we work with our Academy clients to take the business goals (the big vital signs) and reverse engineer back into key tasks that can be assigned and measured in each specific role. If you are looking to get some strategic guidance on how to translate the vital signs of your business into tangible metrics you can book a free strategy call with me to learn more about our services and see if there is some untapped opportunity to shore up your business leadership systems to better optimize your current operations and create a win-win culture for your business and its people. Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/14/20208 minutes, 21 seconds
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Episode 20: Stand Out In a Crowd with Jess Oslo

If you’re driving, make sure you save this episode to take notes I have a treat for you today.  Today I have the privilege to interview one of our incredible Leadership Academy clients who has absolutely crushed it in year one of her business… Jess Oslo is the Founder of Vantis Institute in Newport Beach CA.  She is tiny but mighty, you will learn for yourself, she is just a force to be reckoned with. A year ago, she took a huge leap of faith after 11 years of working with a leading plastic surgeon in Newport Beach building his scar camouflage business when she recognized a gap or really an opportunity in the market for the marriage between scar camouflage (blending post-surgical scars with tissue) and scalp micro-pigmentation.  The result was Vantis Institute a cutting edge, proprietary solution for non-surgical, permanent hair restoration. Jess shares how she turned her fear into fuel to turn this idea into an internationally recognized Brand serving a niche audience (by the way, with clients flying in from all over the world) and leveraged a differentiated message to stand out in a hyper saturated market. She discusses a diagnostic formula called the “team test” she uses to find passionate employees and how she leverages diversity of experience, intelligence and opinions to bring the highest quality, most innovative products and services to life I have had such a joy working with this company and truly admire the work she and her partners have done to shore up the foundation of this business, make bold moves, and truly capitalize on this uncertain time during the COVID pandemic. I hope you enjoy this episode as much as I did!   Check out Vantis Institute & Jess Oslo: Vantis Institute Vantis Institute on Instagram Voslo on Instagram   Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
9/7/202038 minutes, 17 seconds
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Episode 19: The Disruption Strategy

Kaeli is discussing how we think, especially during this pandemic, on today's episode. The one word that keeps coming up is survival. Chaos and uncertainty are other words associated with COVID-19, but you should embrace disruption and see it as an opportunity and a powerful strategy.   Right now, we find ourselves in uncharted waters. The future has always been uncertain, but we can pull through it regardless of the fear. Kaeli describes what she’s overcome and how, as a result of her tragedies and her ability to rebound from them, she knows she possesses the power to overcome. This can be a timely opportunity to up-level your business. In this episode, Kaeli touches on three core principles: Believing in the power and positivity of disruption Disruption can be applied to both businesses and human beings Intentional disruption to create growth If unplanned disruption can be a catalyst for growth, can intentional disruption (such as stepping out of your comfort zone) lead to innovation? The theory of disruption states that the odds of success are six times higher when you pursue a disruptive course. There is no guarantee, and that’s the beauty of it. Think of chutes and ladders - you never know where you’re going to land and there’s constant ups and downs. You can jump or you can get pushed in order to grow. When was the last time you allowed yourself to get so uncomfortable that you had no choice but to evolve? Let’s go disrupt! 1968: The Tumultuous Year That Changed America What Is Disruptive Innovation? Whitney Johnson Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/31/202020 minutes, 12 seconds
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Episode 18: My Story

In today’s episode, Kaeli discusses herself and her journey into the aesthetics field. She also talks about her personal mission and lets us in on why it’s important to fully optimize your team to maximize your growth and income. After graduating, Kaeli was recruited for a sales position with Bayer Healthcare. This allowed her to learn the intricacies of working for a Fortune 500 company, and how corporations in general operate. Kaeli was then recruited to an aesthetics company where she found her true passion. She moved up the ladder into sales management, then to sales director heading a team of 15 women. While she loved her job and team, with two small children at home she ultimately decided to make a change for her family. Always seeing her superpower as being able to see the big picture, as well as having an entrepreneurial spirit, Kaeli began KLC Consulting. With a passion for team building and team culture, Kaeli found her focus in helping to build her clients’ practices. During this period, she found that doctors are often lacking the skills needed to be CEO and the time to learn them. Here, Kaeli noticed an opportunity often missed. Practice managers are underutilized and undervalued. To expand and scale the reach of your business, develop the team you already have. What people are learning at conferences is outdated for the practices of today and we need to step up and innovate. Kaeli’s mission is to elevate the voices of practice managers and give them the platform and tools they need to help grow their business. It’s time to stop looking externally for solutions. Optimize who and what you already have to build the strong foundations of leadership and culture within your business.   Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn Video Link to this episode
8/24/202014 minutes, 17 seconds
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Episode 17: Never Say Never with Alisha Rose Merlo

In today’s episode Kaeli talks to Alisha Rose Merlo, Senior Director of Professional Relations at Colorescience and Founder of The Inspo Zone. She joins us to share her journey to the aesthetics industry, the importance of elevating others and how to be the most authentic version of yourself. Leaving New Jersey to attend school for a Degree in Speech Language Pathology, Alisha knew three things; she was never getting married, never having kids and never driving a minivan. Looking back now, a married mother and grandmother of two, Alisha’s biggest learning from that time is never say never. Alisha goes on to discuss hurdles in her life and career, both self-imposed and external. The best advice Alisha can offer is that if you have to wait, make use of the waiting. Have patience, gain knowledge and learn to apply it. Be ready when the opportunity does come. Networking and building community is about elevating others and adding value, Alisha explains. She realized that her spiritual gift was encouragement and has made it her purpose. Really listen to those in your community and remember what they say. Building community right now may be difficult, but you can still utilize technology and social media. Reach out and engage with your circle and beyond! Finally, Alisha offers advice for her younger self and the listeners. Take the time to recognize the milestones as you reach them. Be present. Don’t compromise your integrity to advance, and pursue everything you do with a heartfelt passionate intensity. Join the Inspo Zone on LinkedIn Alisha Rose Merlo on Instagram Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn Video link to this episode If you are looking to level up your cash, influence, and autonomy, the team you started with may not be the same team that will get you to your final destination... Join Kaeli for 90 powerful minutes to Rewire your CEO mindset to Accelerate your impact with deeper sense of certainty and clarity around your people plan. This is a closed door session where Kaeli will help you learn how to discover treasure in your business as she teaches you the secret to unlocking scalability through the magic of a high performing team She’ll share with you her fortune 500 strategies so you can Learn how to attract, retain, and accelerate profit & performance in each and every employee Check out www.klcconsultants.com/dreamteam for more info
8/15/202056 minutes, 19 seconds
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Episode 16: How to Get Your Team to Read Your Mind

In this episode of the Fierce Factor podcast Kaeli unpacks the concept of a vision… a vision is the rudder of the business. It will propel the direction, decisions, and focus of the company. In this episode Kaeli shares 5 questions to ask yourself to guide you in creating your company vision, a system for values, and direction on vision casting- enrolling your team into the shared vision of the company. Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/10/202028 minutes, 47 seconds
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Episode 15: Reflections: A Love Letter to the Alpha Female

In this episode of The Fierce Factor podcast:  As we are living amidst the COVID pandemic, in the face of unrelenting uncertainty, Kaeli shares how she has developed a unique relationship with the “alpha”, Type A, fierce female, the same one she meets in the mirror every morning. This episode is dedicated to someone that is not just a high performer but one who stands as the resounding strength for the people around her.  Someone who is abundant in loyalty, will do whatever it takes to protect her community, and is most often the last person to herself give grace for mistakes or shortcomings. It's time to reflect on the past 15 weeks of Realignment. Book a Strategy Call with Kaeli Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
8/3/202011 minutes, 17 seconds
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Episode 14: Everything You Do Matters

Kaeli is talking to fifth year plastic surgery resident Dr. Deepa Bhat in today’s episode. With a double major in Spanish and Brain Behavior/Cognitive Science, Deepa is now working through her plastic surgery residency in Albany, New York. She joins to discuss residency, cultural identity and the importance of knowing the value of the small steps you take. Beginning in medical school, the only thing Deepa knew was that she didn’t want to be a surgeon. The perception of it as predominantly male and cutthroat was off-putting. However, once she started her rotations, she was able to flip the stereotype. She saw many women in the field and found her mentors to be excellent and kind teachers. She was immediately drawn to the reconstructive aspect of surgery and the ability to instantly impact and change someone’s life. People often have the misconception that plastic surgery is a shallow and purely aesthetic discipline. Deepa reminds us that it is an empowering tool that helps people grow their confidence and overcome hurdles. Deepa goes on to discuss overcoming not knowing English as a young child and how difficult it was for her to navigate the school system in the US. In her residency, Deepa switched to plastic surgery from general surgery in her third year. This meant putting in extra work and taking charge of her own education to catch up to her peers. Deepa and Kaeli end the episode by reminding you that every small step you take towards your goal matters and that you shouldn’t take any of them for granted. Deepa Bhat on Instagram Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/27/202040 minutes, 46 seconds
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Episode 13: The Best Comp Plan to Motivate an Employee

In today’s episode, Kaeli discusses creating compensation plans that motivate your employees. Times are tough out there and many businesses are struggling to make the pivots necessary to survive during the pandemic. Many are seeing unexpected reactivity in areas they would usually be bulletproof in. Kaeli begins by describing the three main challenges companies are currently seeing with their employees. First of all, many workers are apathetic about returning, whether it’s due to safety concerns or new stress at home created by lockdown. Second, many are reluctant to return to expanded responsibilities for no extra pay. Finally, they are seeing a decrease in commissions and customers leading to an overall revenue reduction. How do you overcome the resistance to motivation? Begin by understanding there is no cookie cutter comp plan, and that motivation and compensation are often unrelated.  The two can be aligned, but they don’t necessarily impact each other. An important step is to look at your hiring process. Are you hiring to fill a gap or are you actively looking for an ambitious worker that will go above and beyond to help your business grow? Really reflect and shift from tactical to strategic hiring and ask yourself, “is this person going to elevate us?” Kaeli ends the episode by discussing the 4 acts principle. Create a set of responsibilities for your employees to create 4 times their salary in a year. Employ key performance indicators that perpetuate revenue increase and scale a holistic global compensation package. Remember that team building, leadership and management go hand in hand, and you need to articulate your goals to create alignment. Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/20/202017 minutes, 13 seconds
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Episode 12: The $10,000 Phone Call

Today, host, Kaeli Lindholm is joined by Dylan Kemna from OptiCall. Dylan has been in marketing for 12 years now and is also the founder of the plastic surgery marketing group on LinkedIn. OptiCall helps medical practices to convert leads to clients through marketing and specialized systems developed through studies of live client calls. We are presented in this episode with four pre-recorded client calls. Dylan and Kaeli share their feedback on how and what to improve to help convert the calls to clients. Dylan gives us his insight as to how he has been optimizing marketing and sales during the pandemic and his new plans for marketing now that practices are adjusting to re-opening. The Tribe of Fierce Aesthetic Leaders Facebook group members ask questions during the podcast - you can watch the video replay of this episode on the group page. Missed opportunities are a big factor when it comes to call conversion and it’s a finesse that can be easily mastered with a few quick tips and tricks.  For instance, one small adjustment you can make is to have a dedicated employee who answers phone calls and has a private, quiet room or area to answer the calls in to minimize background noise. Consistency is key when it comes to phone inquiries. Ensuring your employees have the same understanding and answers, especially when it comes to disclosing pricing, is crucial. Want to take it a step further? Call your competition and analyze what you’re up against. It’s a great learning opportunity. Schedule a free Opticall lead conversion assessment Dylan Kemna on LinkedIn Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/13/202041 minutes, 10 seconds
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Episode 11: The Cure for Comparisonitis

Today Kaeli is bringing a little dose of tough love as this topic is needed more and more everyday in her work with business leaders who are uncomfortable operating within a competitive landscape. Although people were conditioned to compete since childhood-rankings on tests, times in relay races, who gets the bigger ice cream cone- it becomes a problem when we fall back into this way of thinking as adults and business owners; we end up in a cycle of comparison shame & paralysis. In this episode Kaeli challenges her listeners to reframe their mindset around competition to view a saturated market as more of a thriving ecosystem. Kaeli shares specific strategies she consults on to help her clients stay “competition aware” rather than “competition obsessed” by working to focus on these three principles: Competition makes everybody better Become the Obvious Choice for your Clients What is your competitive advantage? She will also share her top 5 strategies to position yourself with a competitive edge in your market. If you are ready to become a true thought-leader who is perceived as peerless in your market, Kaeli and her team would love to help you unveil your own unique value proposition and develop a brand that clearly defines your market position and your competitive advantage to elevate your platform and attract the clients who value your expertise and your offer! You can schedule a call with her here: https://calendly.com/klc2020/pivot-for-profit-strategy-call Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
7/6/202014 minutes, 6 seconds
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Episode 10: The Power of Patient Retention

Today Kaeli shares a training that she led in her POP Aesthetic Leadership Academy. She describes how practices intuitively know that “patient retention” is important, but in general don’t really invest the same resources into innovating for their current customers as they do to acquire new ones. She compares the patient ecosystem to a gas tank with a hole in it. As new patients come in, existing ones leave at the same or faster rate. In this episode she will explain how to “plug that hole” and avoid burnout while protecting profit margins through developing a system for patient retention. This is a super tactical training and is a MUST listen for any aesthetic practice or any business working to make leaps in their business without compromising their quality of life. Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/29/202037 minutes, 50 seconds
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Episode 09: You Are Worthy

Zanoli Kozlowski is the Global Director of Education for Skin Better Science. She joins us today to discuss all things aesthetics, personal growth, and naturally, “The Fierce Factor”. Zanoli gives us her backstory on how she journeyed from South Africa to America to become a skincare guru and who inspired her along the way. She talks about how she initially went to school to study computers but made the leap into skincare, specifically in America. Positive influences have played a large part in Zanoli’s career. We hear about how she developed her own personal brand within Skin Better Science that helped to get her where she is today. The key is to focus on personal and exponential growth, so Zanoli tells us how she manages to do that in her busy schedule. Life coaching has always been a passion of Zanoli’s and Kaeli asks her a burning: what are the differences are between a therapist and a life coach? A TedTalk inspired Zanoli to focus on a habit called the “lollipop factor” and she explains how you can utilize it in your daily life to help see the silver linings and enjoy the journey on the way to your biggest dreams. Your “little wins” play a bigger role than you think in achieving your “big wins” and Zanoli tells us just how important they may actually be. Ever wonder who your biggest fan should be? Find out when Zanoli weighs in on her answer - it may surprise you! Finally, Kaeli asks Zanoli what “The Fierce Factor” means to her to wrap up the episode. Zanoli Kozlowski on Instagram Kaeli’s Free Virtual 5 Day Aesthetic Reinvention Bootcamp Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/22/202040 minutes, 31 seconds
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Episode 08: The Aesthetic Reinvention

Today Kaeli shares a quick 5 minute message about why she is hosting her upcoming free 5 day bootcamp: The Aesthetic Reinvention on June 22nd. The Aesthetic Reinvention: For three months I have been talking about opportunity.  I have been urging you to lean in and magnetize abundance during times of economic uncertainty.  I’ve highlighted my predictions and areas for opportunity to capitalize on a market branded for scarcity while 60% of businesses were cutting back on marketing, team development, and innovation. Here we are now on the fringe of the COVID pandemic and still learning how to adapt to the “new normal”.  But we are still living in uncertainty.  We need to address the huge elephant in the room, and that’s the FUTURE. Now I realize my message may be polarizing for some.  There are people out there who are wondering if they will be able to keep the lights on and others whose dreams have just been crushed.. .  And then there’s the “others”… the ones who have already been contemplating  a new future for themselves.  The reality is, creating transformational change comes from making decisions that are epic.  And epic doesn’t happen by accident.  When we feel uneasy its human nature to want to shrink back to our comfort zone.  Reminds me of my Thai massage- My therapist says “no pain, no gain”... Are you waiting to do “business as usual”? Here’s what we know: 73 million American consumers have radically shifted their personal buying VALUES 60% of businesses have pulled back on marketing, innovation, and team development A consumer is 36% more likely to see a marketing message right now Most practices are seeing a much lower volume of patients per week due to safety and sanitization protocols Messages of Trust and Safety are by leading consumer responsiveness So what the heck do we do?  How do we adapt during times of unnerving, unrelenting uncertainty? As humans we innately find uncertainty to be threatening state and we are motivated to reduce it, even at a cost.  Research has shown that people are calmer and less agitated when they know that they are going to receive an electric shock than when they know there is a 50% CHANCE they might receive an electric shock.  Similarly, the threat to your business could induce the same response. ITS TIME TO CREATE A PLAN. I BELIEVE INFORMATION IS USELESS WITHOUT ACTION.  It's time to Reinvent the patient experience. Warren Buffet: “You don’t have to remake money the same way you lost it” New Oxford American Dictionary: Reinvention:  The action or process through which something is changed so much that it appears to be entirely new So is there an opportunity to reinvent inside of your current business model? Or do you need to reinvent a new business model or in a new industry? Here’s what I know… You need an inspired infrastructure to build your platform You need a blueprint for rebounding from turbulent times You need a plan to create unbreakable patient loyalty You need to unleash a high performing, profit warrior team who can HUMANIZE automation And you need to create an experience that will ELEVATE your brand and position you to be peerless in your market   How will you do this? Join me on June 22 for my 5 Day Intensive Bootcamp where we will link arms to shift the conversation and set your business up to make iconic moves that will reinvent your systems, strategy, and team set you up for exponential growth in 2020 “2.0” and forever. What are you waiting for?  Head over to: www.klcconsultants.com/bootcamp This is going to take place on Zoom, in our private facebook group, and on Instagram so we will be able to meet you right where you like to hang out.  Just sign up at the link and my team and I will be there to welcome you with open arms!   Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
6/15/20208 minutes, 29 seconds
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Episode 07: Success Incubation

In this week’s episode of The Fierce Factor,  Kaeli goes “behind-the-scenes” on what she’s learned from her top clients & guests on what it takes to become successful that no one’s talking about.  She refers to recent conversations with business leaders who feel “behind”,  are trying to recover, to rehabilitate, to play catch up from the COVID 19 brick and mortar business closures, and others who are just starting out are wondering when they are going to see the traction.   “HERE'S THE THING: We have a false picture about how success happens because we almost always see the result but almost never see the process…. We think if something is amazing or beautiful or brilliant then the process of achieving that must have been equally amazing.  HOWEVER, 99% of the time, it is in fact the total opposite.  The process of accomplishing something significant is usually unsexy, painful, costly, and embarrassing! My mission in creating this podcast was to help expose this hidden underbelly of success- the grit, tenacity, fierce determination that so many of my thriving clients & guests have embodied, and exercise on a daily basis.  They’ve conditioned themselves to endure the pain of “doing it messy” enough times that this resilience has become entrenched in their DNA.   Successful people embrace the ideology that Nothing works exactly as planned, but everything works the way it’s supposed to.  (So basically they are prepared to go “all in” because they are confidently prepared to learn from their mistakes, the mishaps, or the blind spots.  They’ve developed both toughness & flexibility… so essentially they are able to bend, but not break.  A mentor of mine Eleanor Beaton would describe having the Fierce Factor as: Growing and slaying in the presence of your own imperfection.  Initiate action when you are 70% ready and do what you can with what you have when you have it….   For example: I developed my academy program when it was simply a seedling because I knew it was what our industry needed.  COVID hit and my clients needed a lower priced, higher value opportunity to have access to first in class coaching, elite business strategy, and a powerful community of other like-minded aesthetic leaders.  If I hadn’t started at 70% I wouldn’t have been able to actually build it to be the best in class program with the real time feedback and results of actual invested clients. So if you’re feeling like you can relate to the business leaders I spoke to this week, you feel sick as hell yet have a burning fire inside of you, that’s your sign: If you haven’t listened to episode #3 “Says Who” with Dr Sabrina Fabi- you need to go back and take 15 minutes to listen to her tell the story about how “guidance counselors” told her she wasn’t qualified to attend her dream university and that lit a fire inside of her that created an unstoppable determination to achieve just that.  And she did.  That’s her resilience.  That’s her fierce factor…. But she also talks about the path it took to achieve what she has.  Taking one small step at a time.  Remember that process we talked about?  Transformation is just something you CAN NOT RUSH.  Anyone who tells you that you can build and scale a business in 3 months is flat out lying.  Imagine a 100 foot tall palm tree.. That tree had to take root first as a planted seed.  That seed had to sprout and germinate underground.  The longer the roots are underground, the slower the tree goes, the sturdier and stronger it is.  The more beautiful and fruitful it will blossom Imagine if you were trying to rush a pregnancy!?  The same holds true for a business.  When we are working to create something significant, it takes giving yourself the grace and serenity to try things out, to change our minds, to see what works, to make mistakes, to see what’s in alignment with the person we are… and by the way this will change! So what can you do?  Here are five strategies I implement to help myself stay focused on the big picture but still enjoy and reap reward in the process of progress: Make moves that produce a return for your business: Invest in yourself, team, offerings, audience.  Give your investments time and space to grow.  Don’t make an investment, expect a return tomorrow and get impatient.  Don’t plant your flowers and then and start digging them up the next day to see if they are growing.  Reverse engineer your goals  Execute at 70% to generate momentum I started my Instagram as an example with just a goals of making 50 posts in 90 days.  That was it.  No followers, no engagement, just doing the activity. I didn’t have the budget I have today to run paid traffic or have a Rockstar team. I just started with the action. &  the results have come.   Write down your 1% growth every single day Find a colleague or coach who can hold space for the goals you are trying to accomplish It's so important to align yourself with people who can hold space for the person you are trying to become.  You may find that some people (perhaps even your long term team members) really like the person “you used to be”.     I might also recommend looking back at your content or schedule from a year ago and really breathe in and take note of the significant growth you’ve accomplished in just 365 days The most valuable gift I have earned as a business owner is EXPERIENCE.  The experience of doing something once and learning from it so I can make power tweaks to perfect it the next time around.  I am fiercely confident in my ability to make decisions and take risks because I know that regardless of the outcome, I will have tried and learned.   If you are ready to set your business up for exponential growth, join my upcoming  free 5 day bootcamp “The Aesthetic Reinvention” beginning on June 22.  I will be discussing my 4 pillars for rebounding and reinventing your strategy, brand, and team to build a strategic plan that can withstand any economy.  You can register at: www.klcconsultants.com/bootcamp
6/8/202024 minutes, 37 seconds
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Episode 06: Don't Look Back with Lori Robertson NP

Lori Robertson is a Nurse Practitioner and leading expert in clinical aesthetics. She is a decorated podium speaker, owner of Skin Perfect Medical Aesthetics and Founder of The Aesthetic Immersion. Lori joins Kaeli today to discuss her varied career, safety, ethics and advice for nurse practitioners.  Lori begins by taking us through her exciting career path. She was an ICU nurse before moving on to mountain rescue for 3 years. Lori then worked as medical consultant on General Hospital for over 19 years. Creative license often overtook facts in storylines; however, she is proud of tackling serious issues. Having ‘buddy Botox’ with a friend caused Lori to become interested in this field. She loved the atmosphere and wanted to learn more about the profession. She went back to the doctor she had seen, Dr. Kwok, and he hired her on practice and paid for her training. Lori has found that medical aesthetics is her true calling; she loves being able to have a deeper relationship with her patients and loves to learn. When hiring a practitioner, Lori advises hiring someone that shares your core values. Within your clinic, Lori tells us about the importance of empowering individuals and to appreciate the work they do. Money shouldn’t be the motivation. Lori talks about the biggest hurdle in her career and how she views it as a teaching moment. She believes that everything happens for a reason and that she has learned something valuable from every experience. Lori and Kaeli then discuss the future of The Aesthetic Immersion learning platform and the one-on-one training her program offers. Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn The Aesthetic Immersion: https://www.theaestheticimmersion.com/ For info on private training with Lori: www.lorirobertsonnp.com To see Lori as a patient: Skin Perfect Medical Aesthetics, Brea CA: https://skinperfectmedical.com/locations/orange-county/brea/
6/1/202042 minutes, 7 seconds
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Episode 05: Effective Marketing in the New Economy

Kaeli recently had the opportunity to interview friend and marketing expert Heather Terveen. Heather is founder of The Skin CEO website and podcast. She has a background as a certified laser technician and has run her own business and tech agency. Today, Heather and Kaeli discuss their top 10 tips for marketing in the new economy. Heather is working on effective marketing with her members. Everywhere is at different stages of re-opening, often with varying guidelines. Her focus is on re-opening strategies and encouraging connection with clients. Heather explains that you shouldn’t assume clients are aware of your re-opening; don’t be afraid of over-communication. Heather brings up the need to ensure businesses adjust prices based on shorter hours and increased hygiene practices. Your prices need to create sustainability and be based on needs. The two talk about the added services that businesses have been providing during lockdown and the need to continue them going forward. Don’t let additional touch points for communication lapse. Marketing is often a numbers game and only a small percentage of people may see your communications. Be sure to utilize multi-channel marketing. After, Heather and Kaeli discuss investing in the future once the initial demand tapers off. We hear a bit more about Kaeli’s 5 tips from last episode before they expand on apples to oranges pricing, conversion rates, and pain points for clients. They finish by speaking to the importance of offering free value over product and specializing the content you provide. Heather Terveen on IG: https://www.instagram.com/heatherterveen/?hl=en The Skin Socialite Membership: https://heather-terveen.mykajabi.com/a/23580/JYZf6gFN Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn Text the work “Checklist” to (833) 517-0084 to download the corresponding checklist for this podcast!
5/25/202051 minutes, 17 seconds
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Episode 03: Says Who with Dr Sabrina Fabi

Kaeli recently had the opportunity to get vulnerable with one of this industry’s thought leaders, Dr. Sabrina Fabi. She is a board-certified dermatologist who practices out of the world-renowned Cosmetic Laser Dermatology practice in San Diego. You may recognize her as the medical news correspondent for Fox News as well as a staple on the talk show The Gist. However, she is so much more than what we get to see on TV.  Dr. Fabi begins by telling us about herself and her background, including how her two parents immigrated to the USA from Ecuador. They were very entrepreneurial, which is a trait that was passed down to Sabrina and her siblings. We hear about how Dr. Fabi decided that she wanted to be a dermatologist very early in her life but was told by many people that she wouldn’t be successful. Having dealt with many naysayers on her journey, Dr. Fabi shares some of these interactions and offers up advice on how to power through their negative words. You may have to sacrifice or take risks in life, but you can have it all. After, Dr. Fabi gives her opinion on being a female in her field. Dr. Fabi discusses her mentors before explaining that, to her, the Fierce Factor means being comfortable in the uncomfortable. She says that it’s important to realize when you’re in that space, a breakthrough is about to happen. Even if you don’t get the outcome that you want, there’s going to be some growth that comes out of it. Dr. Fabi on Instagram: https://www.instagram.com/sabrina.fabi/ Cosmetic Laser Dermatology: https://clderm.com/ Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/11/202017 minutes, 35 seconds
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Episode 02: Bigger Than You

In today’s episode of The Fierce Factor, Kaeli shares all the sentiments she is in response to the Covid-19 pandemic. She also focuses on how businesses and people are getting used to the new, uncertain normal. She expresses how impressed she is with the ways people are adapting to the current restrictions. Even though it seems like we’re trending downwards in the economy, this could also turn into the best time in your life. What if this is your time to pursue your vision?  Kaeli acknowledges that people might lose motivation during moments of despair, so she encourages everyone to set clear goals and focus on the reasons that made them start their business or chase their goals. We hear about the importance of dreaming big during this pandemic. Speaking about patience and persistence, Kaeli insists on finding accountability. She gives us an example of how much she benefits from having a workout trainer push her further. Then, she suggests that people in the business field find somebody to help push them along if they want to make progress. This point is important because we as people tend to be tempted to fall back into comfortable, old habits whenever we’re faced with difficult decisions. You must have faith, either spiritual or in one’s self. Kaeli speaks to the importance of unrelenting belief that you’ll find a way to reach your goal no matter what it takes. This faith should come from deep within and you should be okay with giving up instant gratification for the sake of long-term progress. Tribe of Fierce Aesthetic Leaders on Facebook KLC Consulting Website Kaeli on Instagram Kaeli on LinkedIn
5/5/202011 minutes, 56 seconds
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Episode 01: Fierce AF

Welcome to The Fierce Factor. Join your host Kaeli Lindholm, a 10+ year corporate aesthetic executive turned business consultant. Kaeli’s mission is to help businesswomen overcome limiting barriers and find success by aligning strategies, systems, and culture to make seven figure leaps and grow the practice of their dreams.  Kaeli started her career in a male-dominated medical sales job, moving into aesthetics and then up the corporate management ladder. When she found that she couldn’t move higher up without sacrificing family, freedom, and health, she knew something had to change. The fear of failure had prevented her from starting her business sooner, but she realized no matter how many times she failed, she would keep trying until she succeeded.  Making the jump from corporate America to entrepreneurship has taught Kaeli a lot about what makes up a successful person. She used to believe the people she looked up to had some sort of special genetic factor that made them successful, but over the course of her career, she has realized the common threads for success are the courage to face your fears, overcome objections, and persevere. Kaeli calls these traits the fierce factor. On this podcast, Kaeli will share her stories and those of other women who have overcome adversity to gain success in the business world. It is hard work to run your own business, but you have to stay true to yourself and know that with your own fierce factor, you will accomplish your goals.  Tribe of Fierce Aesthetic Leaders on Facebook  
4/7/20206 minutes, 40 seconds