The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com. => Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily Connect with us and join the discussions: Twitter @robandkennedy Instagram @robandkennedy Facebook Group: https://www.facebook.com/groups/emailmarketingshow/ Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description
How We Are Leveraging The Power Of AI In Our Business
Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. So let's talk about how we are leveraging the power of AI right now in our business.The ways we use AI might surprise you, and it's probably not what you think. Want to get stuck into it? Let's go! SOME EPISODE HIGHLIGHTS: (0:13) Grab our amazing resource Click Tricks totally for FREE!(4:08) Why and how we use AI in our business.(11:38) Using the integration between Zoom & Vimeo to upload live training calls.(16:41) Getting user-friendly summaries of our live Q&A calls (ditched!).(25:00) Relating to stories to lessons to use inside your emails.(27:20) Summarising customer interviews.(29:00) Helping us overcome people's objections.(30:54) Writing engaging social media posts.(35:09) Creating a lead magnet.(38:08) Making your writing more 'punchy'.(40:10) Helping with formulas and code.(41:38) Other AI tools we recommend.(46:65) Subject lines of the week.[podcast_subscribe id="7224"]Why and how we use AI in our business AI is developing at super rapid speed, and we're testing and implementing (or ditching) different ways of using it to the advantage of our business and our customers. We're going to share a bunch of things we've tried - some of which have been successful and others not so much.We don’t sell any offers that are led with AI because we don’t find anything created with AI is good enough. And we don't even use AI to write our emails or our subject lines, so we're not going to tell you to do that.Why? Because we tried to teach AI tools such as ChatGPT or Claude.ai our methodology. But so far, we've not been able to make that work successfully. We don't believe that AI can do a better job than a human at writing your emails. Sure, there's something to be said for learning to write great prompts. And believe it or not, professional prompt writers are now a thing! But we're not that. Whatever you use AI for, it has to be good! Instead, we're going to give you ideas of how AI can save you time or make things easier for you. We're going to share how it can help by giving you new and diverse opinions and insights. The key though, we believe, is that whatever you use AI for, it has to be good!Can AI write subject lines for your emails? Can it write your emails? Absolutely. Are they going to be good enough? Probably not.If a subject line or an email (no matter who writes it) doesn't get the person at the receiving end to take action (whatever the action might be), then it's not good enough. If you're currently not doing email marketing and think you're going to use AI to do it for you because sending anything out is better than nothing, we don't think that's the case at all! Using the integration between Zoom & Vimeo to upload live training callsOne of the ways we use AI in our business is to upload the recording of our live training calls into our Members' Area to make them available to our students. Inside our programme, the Email Hero Academy, we run at least 3 live...
2/7/2024 • 49 minutes, 30 seconds
Smash Your Flash Sale Black Friday Campaign, With Natalie Ellis
Want to know how our friend Natalie Ellis from Boss Babe ran a super successful flash sale Black Friday campaign using a combination of social media chatbots and our email marketing campaigns? If right now you're thinking that Black Friday is far away, just know that this strategy can work for any other holiday or promotion you decide to run throughout the year. It’s something you can rinse and repeat for anything that isn’t a big launch in your business. It doesn't require creating any new content, and if Natalie's story is anything to go by, it'll also be quicker and more profitable than anything you've ever done. Shall we get into the good stuff? SOME EPISODE HIGHLIGHTS: (0:09) Join our FREE Facebook group.(2:43) Did Natalie really sell something to Richard Branson?(4:08) What did Natalie's Black Friday promotion look like?(6:55) What was Natalie's strategy with her Black Friday promotion?(9:11) How did Natalie implement our Black Friday email campaign?(12:49) When did Natalie start to promote her offer?(15:06) Why tell people what the offer is about (in advance).(17:30) How did Natalie keep her audience warm?(19:21) How to replicate Natalie's success with her flash sale Black Friday campaign.(27:13) Subject lines of the week.[podcast_subscribe id="7224"]What did Natalie’s Black Friday promotion look like?Natalie’s main focus is her membership. While she has different levels to it, at the moment, you can only join annually for $997. But for her Black Friday/Cyber Monday promotion, Natalie opened the doors for people to join monthly at $97. Or, if they were already inside the membership, she offered a 50% off annual upgrade. She also had something for existing annual members, which was the chance to buy an additional bundle.You can see here that Natalie created a segmented offer with the different types of people in her audience in mind. She put together different things for non-members, monthly members, and annual members that made them all feel seen and supported. It’s also worth pointing out that Natalie didn’t create anything new content for this promotion. Even with the bundle she offered her annual members, she put together existing content.What we think Natalie did brilliantly here is to target the most profitable segment of her list - her existing customers. We see a lot of people putting together flash sales or promotions and ignoring the people who are already paying them money! So if you’re putting together an offer, what can you sell to your most profitable customers? These are the people who are going to pay you the most per head.What was Natalie's strategy with her Black Friday promotion?One of the biggest ways Natalie markets her products in the front end is through social media - mainly with reels on Instagram. She asks people to comment and then puts them through a sequence in their DMs. This is similar to an email sequence, but instead of being via email, it’s through people’s DMs, where the open rate is super high at about 90%.So what Natalie and her team did for Black Friday was to combine their chatbot strategy with an email marketing strategy. For this promotion, Natalie wanted something that felt easy and fun, so she set out to make Black Friday her biggest and most fun mini-launch of the year. And something she'd never done in the past was to use an email campaign template. For the first time in her business, she decided to grab our Black Friday/Cyber Monday campaign, and (in her own words), she said the result was freaking...
1/31/2024 • 30 minutes, 31 seconds
What Are The Hot Email Marketing Trends For 2024?
What's the latest in the email marketing world? Let's find out about the email marketing trends for 2024 and beyond. What can we all do to make our emails work even better for our businesses?(And yes, we'll talk about AI, but probably in the way you expect us to). Ready to go? SOME EPISODE HIGHLIGHTS: (0:12) Join our FREE Facebook group.(4:57) Let's pay more attention to deliverability and verification.(7:35) The technical bits that are important for validation. (11:11) We need to focus on engagement with our list. (13:30) Put more emphasis on converting your subscribers into customers!(17:02) Use AI for analysis and to inform your decisions for list building. (20:27) Stand out by humanising your content.(24:02) Come and find out more inside The Email Hero Blueprint.(26:44) Subject lines of the week.[podcast_subscribe id="7224"]Let's pay more attention to deliverability and verificationIn 2024 and beyond, email deliverability is going to become more ‘problematic’. And verification is going to be more important than ever. These two elements go hand in hand. And we recommend you have all your ducks in a row to make sure your emails get into the inboxes of your subscribers.Email marketing platforms are tightening their belts around deliverability and engagement monitoring. They're doing this so we're not all building mammoth lists of people and bombarding them with emails whether they're reading them or not.Kennedy did a little experiment recently. He had a look at the emails he receives in his inbox and was amazed at how many big brand names whose emails he hasn’t opened for ages are still emailing him. These marketers aren't taking their list hygiene and verification as seriously as they should!The technical bits that are important for validation Now more than ever, you need to focus on validation. So make sure you set up your DNS SPF and DKIM records. If you’re not familiar with these, look for some simple tutorials on how to set them up. It’s a one-time job, and yes - it's boring. You can pay someone to do it for you if you want. But get it done because people need to know for sure that the person sending emails is who they say they are. And that’s why these measures are coming into force.A few years ago, anyone could have opened an account with an email marketing platform and pretended they were an ex-president of the US. No one would have batted an eyelid! But we now live in a world where people are being scammed left right and centre. So these measures exist to protect us all. You’ll have noticed how many scams you receive via text message compared to email. That's because the world of text messaging is still unverified. You can't just ignore validation because you know you’re a good, legitimate person who isn’t scamming anyone. So do that piece of work! It's similar to what's happening on social media. You can now pay a monthly fee to receive a blue tick and show you're a verified account. More people are choosing to do this because they’re genuinely finding that others are cloning their profiles!We need to focus on engagement with our listIf you’re a customer of ours, we give you all the resources when it comes to re-engagement campaigns and processes to make sure the people on your list are those who are paying attention to your emails. Don't end up with subscribers who haven’t looked at your stuff in years!We might even start tightening up the window of time that we allow people before we consider them disengaged. We'll then put them through our re-engagement campaign, and if they don't engage we remove them from our list....
1/24/2024 • 29 minutes, 30 seconds
What To Send In Your New Year's Emails To Get Your Clients Excited About Your Business (And Buy From You)
Should you take a break from emailing your subscribers during the festive period? And should you send something different in your New Year's emails?Whether you have or haven't taken a break from your email marketing over the last few weeks, here are some ideas you can use to get your subscribers excited about your business again (and buy from you). Ready? SOME EPISODE HIGHLIGHTS: (0:13) Join our FREE Facebook group.(5:30) Should you take a break from your email marketing during the festive period?(8:30) Emails aren't just a sales tool.(12:20) New Year's emails aren't just about New Year's Resolutions!(15:10) What else can you do with your emails after New Year's?(17:52) Get people excited about your business.(20:18) Share your real-time experiences and stories.(22:27) Share lessons learnt and predictions in your emails.(24:00) Encourage people to take action and solve their problems.(26:52) Subject lines of the week.[podcast_subscribe id="7224"]Should you take a break from your email marketing during the festive period? We believe that your subscribers can choose to take a break from reading their emails over the festive period if they want to. If anyone decides they’re not going to check their emails during the holidays, that’s up to them. But we continue to email them – our email marketing doesn’t stop.Plus, if your business is B2C or B2b (i.e. business to small business), if people are anything like us, we check our emails on our phones, regardless of whether it’s Christmas Day or New Year’s Day. If you want something, you’ll probably buy it on those days too! So we don’t think it’s unusual for your subscribers to still check their emails during the festive period.And even if you’re B2B, and your subscribers use their company email address and you get an out-of-office from them, chances are they're still checking their emails from time to time. So we recommend that you don’t take a break. Instead, carry on with your email marketing during the festive period.Emails aren't just a sales toolWe see two reasons for that. The first one is that when our subscribers first join our list, they go through automated campaigns. And we wouldn't dream of pausing those. There’s no need, anyway. Because those automations are designed to make sales, even during the holiday period.The second reason is that our thing is to email people every day. If you promise your list you're going to email them every day, then you email them every day! There’s no special condition for Christmas Day or New Year's Day! You see, our emails aren’t just a sales tool. They are a way we show up in people's lives to build deep relationships with the people who want to hear from us. We’re building human-to-human connections between us and the person reading our emails. So we want to be able to wish someone a Merry Christmas in real time. That way, we can also talk about the challenges or opportunities that a particular time of year may bring.If you help people with something, you don’t suddenly stop during the holiday period. There may be additional things you can help with because of the holiday season. You can use this time of year to push people towards reflecting on what it is you do and help them through the new struggles that this time of year brings. Regardless of what market you’re in, there will be something that applies to you and what you do. People still need the knowledge and the inspiration regardless of the time of year.New Year's emails aren't just about New Year Resolutions!Also,...
1/17/2024 • 28 minutes, 51 seconds
Master Your Metrics - Unleashing The Power Of Email Marketing Analytics
Do you track any email marketing metrics? How can you use your email marketing analytics to improve your email marketing?If this is a topic you've been avoiding, the great news is that looking at metrics, understanding them, and using them to your advantage isn't as hard as it might sound. Just collect the right data, and you'll be able to spot opportunities for improvement and growth. And yes, that means more money!So let's get into it. SOME EPISODE HIGHLIGHTS: (0:19) Join our FREE Facebook group.(2:59) Why do email marketing analytics matter?(4:18) What email marketing metrics should you look at?(7:59) What can you do if your open rates are low?(11:55) The truth about your click-through rates.(13:25) How to increase your click-through rates?(20:51) What can you do when your conversion rate is low?(25:12) What can you do when your unsubscribe rate is high?(30:15) How can you use your email marketing analytics data?(32:44) Why you should always calculate your EPSPM.(35:46) Subject lines of the week.[podcast_subscribe id="7224"]Why do email marketing analytics matter? Email analytics help you figure out where the biggest levers and opportunities for your email marketing are. When you look at the right metrics, you can get more from your emails. Plus, the analytics you need to track and understand aren’t that complicated and can (mostly) be found inside your email marketing platform.You probably think that one of the biggest metrics we suggest you track is the growth of your email list. And while that’s something you should look at, other metrics will tell you whether you have a well-refined engine that’s working for you. By knowing which email campaigns are doing well, you'll find out where you have room for improvement.What email marketing metrics should you look at?Open ratesIf you find that one specific email in one of your campaigns has a zero open rate, you’ll want to look at that. As we always say, open rates aren’t reliable, as such. But they’re still a good indicator in comparison to each other.So if you see a surprisingly low open rate one day or on one specific email, you may want to investigate. Could it be the timing? Or the subject line? This matters because if no one opens an email, it means they haven’t seen the link to your offers. In other words, if no one opens your emails, you won't be able to influence your click-through rate. Click-through rateClick-through rates are shown as the percentage of people who’ve clicked on your links based on how many people you sent the email to.They used to be shown as a percentage of the people who opened the email, which isn't great and something systems have moved away from. This is because the way open rates are tracked is broken. So it’s best to look at the percentage of people who clicked on your links based on how many people you sent the emails to. Email platforms have switched to this method of tracking, so if you’ve recently seen your click-through rates drop through the floor, that’s probably why - the way they're being tracked has changed. But that's a good thing!Conversion rateAnother metric you want to track is your conversion rate. How many people took action as a result of you sending an email? When we talk about 'taking action', that could mean buying your product but also registering for a webinar, for example. It's about whatever action you're asking your subscribers to take in that email.Bounce rate and unsubscribe rateYou'll also want to track your bounce rate, which looks at how many email addresses weren't deliverable.And finally,...
1/10/2024 • 38 minutes, 24 seconds
How April McMurtrey Increased Her Revenue By 400% In One Year
Is it possible to get awesome results from email marketing? Can email take your business from the brink of collapsing to amazing heights and success? Yes, it can. And we're getting to hear from one of our clients - the lovely April McMurtrey from Learn Reading, who's sharing how she increased her revenue by 400% in just ONE year! Pretty unbelievable, right?But it's true. Let's get the whole story from April! SOME EPISODE HIGHLIGHTS: (0:19) Join our FREE Facebook group.(2:51) Who is April McMurtrey?(5:07) When did April start using email marketing in her business?(6:42) What did April's email marketing look like when she first started?(7:54) What's the first change April made when she joined our world?(9:08) What happened when April started making changes to her email marketing?(12:55) How April got a 400% increase in sales in just 12 months.(14:32) How does April feel about her email marketing now?(16:46) What's ONE action April recommends people take when it comes to email marketing?(19:31) Subject line of the week.[podcast_subscribe id="7224"]Who is April McMurtrey?April is a Dyslexia and Reading Specialist who teaches struggling and dyslexic readers how to read. In a nutshell, April’s come up with a better, easier, and faster way of learning how to read. Isn't that overwhelmingly awesome?!After teaching reading for 30 years, April started her private practice as a reading specialist. She then got certified in dyslexia therapy and testing and went on to develop her programme after 25 years of experience in seeing what works and what doesn't. After creating her curriculum for dyslexic and struggling learners, she launched her business and programme (backed up by a lifetime of skill and expertise) in March 2020.When did April start using email marketing in her business?April started using email marketing about a year after she launched her business. She knew she wanted to do email marketing from the start, but we all know the learning curve at the beginning is quite steep. And April had no idea where to start. Like most, April is in business to help people – not to necessarily learn all the stuff that goes with running a business.When we asked her about her biggest barrier to getting started with email marketing, April told us she didn't know how to find someone who could help her learn. She had a lot of subscribers on her list but no idea what to do with them. April recognised the power of emails though. She could see all the professional-sounding and impressive emails landing in her inbox, and she knew the marketers who were sending those emails were following some sort of sequence to be able to sell. That's what April wanted to be able to do, too. But at the time, she just didn't know how. What did April’s email marketing look like when she first started?At the start of her email marketing journey, April would send an email once every couple of months just to tell her subscribers about any products she had for sale. People on April's list had no real idea who she was, and she's pretty sure a lot of them would unsubscribe as soon as they realised she was trying to sell to them. So her emails were sporadic, and she had no automation. What’s the first change April made when she joined our world?After spending some time trying to learn about email marketing through podcasts, April started binge-listening to ours. And that's what eventually led her to join our membership The...
1/3/2024 • 23 minutes, 18 seconds
B2B Vs B2C Email Marketing - What Are The Differences?
Is there a difference between B2B vs B2C email marketing? What works best? And can we take some of the best strategies from B2C and apply them to B2B?Let's have a big ol' email showdown and find out which type of email marketing wins!SOME EPISODE HIGHLIGHTS: (0:29) Grab our amazing resource Click Tricks totally for FREE!(3:23) What do we mean by B2B, B2b, and B2C?(6:50) The difference between B2B and B2C email marketing.(9:46) What about the different sales cycles between B2B and B2C?(12:13) Who is sending your emails?(16:06) How do people join your list?(19:33) What can B2B learn from B2C email marketing?(24:20) Subject line of the week.[podcast_subscribe id="7224"]What do we mean by B2B, B2b, and B2C? We believe there are three categories of businesses when it comes to selling:B2B - business to BIG business.B2b - business to small business.And B2C - business to consumer, where you sell things to do with people's hobbies and lives.Most of the businesses we sell to are B2b, which means we sell to owner-run businesses or a one-person band. The owner may be working with a partner or a small team, but the business is small. And we consider ourselves one of those businesses too as unless you’re making more than $10 million a year, you're still a small business.The key here is that businesses in the B2b category behave like consumers. When buying products or services for their company, business owners tend to use their own money. So it's worth bearing in mind that at the end of your emails, there are human beings who expect to hear from you in a certain way.The difference between B2B and B2C email marketing Let's say you're a large government lobbying organisation to do with climate change. You'll be expected to show up in a way that's very different from the way we show up in people's inboxes, for example (i.e. with rude jokes full of innuendo and swear words!) The reason we act the way we do is because of our understanding of ourselves and our market. We show up in a way that’s acceptable by our market but that’s also different and makes us stand out.A large government lobbying organisation will communicate with its clients in a completely different way. They still have to build trust and authority, just like all of us do, but it’s done differently. If they started going off on a tangent about something silly (like we do in our emails), that wouldn’t give the right indicator for them as a company.And it’s not just about the words because those only contribute to a small percentage of the way someone may interpret that message. How you say something is what allows people to read between the lines and get the real essence of what you're like. You can build trust and authority by showing testimonials and social proof, but you can also do it through the tone in which you speak. If you get an email that reads as if a college professor wrote it, it'll have a different level of credibility than something jokey.The words aren’t that important. What matters the most are the campaign structures that you create, the stories you put together, and the tone you use. They can be ridiculous and funny (if you want to) for B2C but more authoritative and professional if your market is more serious. And the beauty of the campaigns we offer inside our membership The League is
12/27/2023 • 26 minutes, 50 seconds
How To Create AWESOME Landing Pages For Lead Generation
Ever come across the terms landing pages or squeeze pages? Interesting phrase, don't you think? So let's shed some light on this - what are landing pages for lead generation? How can you create an awesome landing page to get more people on your email list? What should and shouldn't go on there? Let's find out! SOME EPISODE HIGHLIGHTS: (0:23) Grab our amazing resource Click Tricks totally for FREE!(5:10) Do you really need a landing page to collect leads?(7:59) Why offer a lead magnet on your landing page?(12:31) Why do you need to put so much effort into something free?(13:53) Don't call it a FREE anything!(17:15) What should you include on your landing page for lead generation?(22:05) Tell them they're joining your email list!(24:52) Add social proof.(26:54) Time to start sending out email campaigns.(28:53) Subject line of the week.[podcast_subscribe id="7224"]Do you really need a landing page to collect leads? The short answer is yes. But first, let's go over what landing pages do. To us, landing pages are lead-generation tools that help business owners and email marketers capture email addresses. Some people talk about sales pages as landing pages, but we find that super confusing (and our students do too!) Let's think about this for a second - your sales pages are what you're sending people links to in your emails. And if you're emailing people, you already have their email address! So for the sake of clarity, what we're talking about here are opt-in pages, where the only thing someone can do is to put their details into a form to either register for something or grab a thing for free.The reason why you want to collect someone's email address can be wide and varied - it could be a free class, a webinar, a master class, a report, or a lead magnet. Ultimately, a landing page is a lead-generation tool.So you do need one.Because otherwise, how are you going to collect email addresses? Why offer a lead magnet on your landing page? If someone comes into your world, you want to get them on your email list, right? And that’s what lead magnets are for. You give them to people at the start of their journey with you. Once they’re on your list, if you create new lead magnets, you don’t need to send them to your existing subscribers.The only exception is if you’re doing a product launch and want to create a waiting list by asking your existing subscribers to qualify their interest for that product in advance. You're essentially asking them to raise their hands. This is useful for segmentation, or if you’re having a slight change of direction and want people to pre-qualify for something.For example, we could use a PDF or Google Doc to help us pre-qualify some of our existing subscribers for our Accelerator programme, which is a higher-ticket, more intensive, high-calibre programme. We could create a document that outlines what’s involved in the programme, and ask people to tell us they're interested so we can inform them when the doors open again. That particular lead magnet would serve a marketing collateral purpose. But we wouldn't it to our whole list. Lead generation pages are also useful to send people to a specific location. If you're doing a talk or a podcast interview, you don’t want to send people to your website. Because that’s full of information that will get them distracted. Instead, you send them to a landing page where all they can do is give you their...
12/20/2023 • 31 minutes, 31 seconds
How Cheryl Increased Her Membership Conversion Rate By 84%
Can email marketing help grow your business and make more money? What if you have a membership? And what if you help people in teaching and education? Yes, yes, and yes! So let's hear it from our client Cheryl Hatch from Preschool Plan It, who implemented only two of our email campaigns and increased her membership conversion rate by a whopping 84%!And there's a lot more to come for Cheryl. Want to get the full story?Let's go. SOME EPISODE HIGHLIGHTS: (0:22) Join our FREE Facebook group. (3:13) Who is Cheryl Hatch?(5:58) When did Cheryl get started with email marketing?(7:37) What was Cheryl's biggest barrier with email marketing? (9:16) What are some of the changes Cheryl made when she came into our world?(14:07) Implementing her first automated campaigns.(18:30) What results did Cheryl get with her email marketing?(22:50) What does this increase in conversion rate mean for Cheryl?(26:12) How does Cheryl feel about her email marketing now?(28:13) What's the one action that had the most impact on Cheryl's email marketing?(30:10) Subject lines of the week.[podcast_subscribe id="7224"]Who is Cheryl Hatch?Cheryl serves preschool teachers who work with 3 and 4-year-olds in a group setting. With two decades of experience in the education space, Cheryl launched a website jam-packed with awesome resources back in 2010 to help preschool teachers create their lesson plans. She managed to grow her audience by adding ads and affiliate links to her website. Online traffic went crazy (those were the days!), and the teachers in her audience started asking for more resources. That's why, in 2016, she turned her website into a monthly recurring membership, complete with lesson plans and professional development training.When did Cheryl get started with email marketing?When she first started her email marketing, Cheryl didn't have a lead magnet. She'd simply ask her website visitors to join her newsletter. For a long time, her email marketing consisted of sending out a monthly newsletter packed with lots and lots of information. Around 2015, Cheryl started doing more research on how she could give her audience more and perhaps launch a business.Although she had no product yet, she realised she had so much information in her newsletter that she could send it twice a month instead. That would give her a better chance to drive people back to her blog for ads and affiliates.What was Cheryl's biggest barrier with email marketing?Was that a comfortable transition for Cheryl? Not at all. Increasing the frequency of her emails was a true barrier for Cheryl - she was quite worried about annoying her audience. After all, she'd promised them a once-a-month newsletter when they first signed up, and she felt she was breaking a promise.It took her a long time to change her mindset and understand she wasn’t sending emails for the sake of sending them. She was sending emails because she could help people! And by sharing more bite-sized information, she was also giving her audience a chance to go and implement her tips in the classroom and make a difference. But until she truly realised that, emailing more frequently was her barrier.What are some of the changes Cheryl made when she came into our world?The first thing Cheryl did when she came into our world was to re-write her welcome sequence by implementing our 4-day Getting to Know You sequence. Because of the psychological tips that are at the basis of all our campaigns, Cheryl managed to increase her engagement. People started responding...
12/13/2023 • 34 minutes, 42 seconds
What The Heck Are Cross-selling And Upselling?
Ever heard the terms cross-selling and upselling and wondered what they have to do with email marketing? Aren't these 'marketing things' that happen at checkout? Can you even do cross-selling and upselling with email marketing?Oh yes, you can.And when you use these strategies in the right way in your business, you'll start making loads more sales.So let's find out how, shall we?SOME EPISODE HIGHLIGHTS: (0:11) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:05) What's the difference between cross-selling and upselling?(7:23) How we do cross-selling and upselling in our business. (12:33) Sell fast - turn subscribers into customers.(18:10) Maximise the value of your customers (quickly).(21:32) The biggest mistakes people make with cross-selling and upselling.(27:44) Putting together your cross-sell and upsell offers.(30:47) Create systems to turn customers into repeat customers.(32:46) Subject line of the week.[podcast_subscribe id="7224"]What's the difference between cross-selling and upselling?When it comes to the difference between cross-selling and upselling, in our business, we use the terms fairly interchangeably. And that probably upsets a lot of people in the marketing world. So here are some definitions for you:Upselling is about selling someone a perceivably larger thing – something more expensive or of higher commitment.Cross-selling means selling people other things that are around the same hierarchy as what they already bought (or maybe even lower value). And this can also mean different offers of the same product. For example, you could sell a full-price membership but also a lower-rung type product for people who don't want to pay the full price. They pay less but also get less content or value. Fair, right?How we do cross-selling and upselling in our businessSo let’s talk about what cross-selling and upselling look like in our business. When people come into our world, we want to sell them our core product, which is our membership The League. We then upsell our members one of two things.The first product is our Accelerator programme, which is a higher-ticket, a cohort-driven programme with limited capacity we run live a few times a year.The second product is our Agency - limited capacity and much higher ticket price. But in all honesty, terminology doesn’t matter that much to us. It’s more about maximising how much someone is able to spend with you. So if people are in a transaction, you want to encourage them to upgrade their order and spend more money with you than they’d originally anticipated (in a totally ethical way, of course). That’s an upsell. But if the transaction is complete, and you’re offering this customer other products over time, that’s cross-selling territory.What we think makes a difference is that we built a business that's sustainably profitable and manageable where we don't have to create new products all the time. We have a good ecosystem whereby people join our email list (either free or paid) and go through a...
12/6/2023 • 33 minutes, 53 seconds
How Do You Create The BEST Sales Email Campaign?
How do you run the perfect sales email campaign? Should you try and sell in every email you send? When do you send live, broadcast emails and when do you create automated campaigns?These are only some of the questions we answer for you today.And we're willing to bet you can't wait to get all the awesome sauce on this.So let's just get into this, shall we? Let's go!SOME EPISODE HIGHLIGHTS: (0:09) Join our FREE Facebook group.(3:59) How often should you sell in your emails?(7:40) When should you send out an email sales campaign?(12:54) What kind of emails should you include in your sales campaign?(16:50) What should you talk about in the emails inside your campaigns?(20:51) What if people unsubscribe from your sales emails?(23:31) What results should you expect from your sales emails?(24:33) How to create an 'email engine' of sales campaigns.(28:59) Join us for a FREE web class!(29:41) Subject line of the week.[podcast_subscribe id="7224"]How often should you sell in your emails? We have a controversial answer to this question. Because email marketing has a cost – every time you send an email, some people will unsubscribe. You may not be selling directly in an email, but you always have to direct people to something they can buy. Because if you're not doing that, you might be losing people through unsubscribes and not making sales!But also, if you’re not selling or directing people towards your product, you’re adding more overwhelm and distraction to that person’s world. And no one needs more of that! What you want to do is to stay in your lane. You have a specialism, so take everybody on your list and on your social media through the beliefs and understandings they need to buy from you. Anything you do and say outside of selling is just more shiny object syndrome. The person is going to get distracted from what you’re talking about, which doesn’t serve you or them.Remember that the people on your list have made the decision to share their email addresses based on something they saw from you. They know you have a solution, and they're interested. So make sure that in all your emails, you send them information that moves them towards buying. Email isn't the same as social media!The big misunderstanding is that every time you send an email you’re bothering someone - they're going to get annoyed. But even if you're selling to people (or moving people towards buying) in every single email you send, you have to remember email isn’t the same as social media. Social media platforms are a great place to teach people, and not traditionally a place where you sell.Email is different. It's designed for short, useful communication that nudges people in the right direction. It's not the place to be putting long articles or to be referring people to free content all the time. Because people are on your list to solve a problem. And the faster you can help them to get to a solution to that problem, the better.When should you send out an email sales campaign? Our daily emailsLet’s talk about the differences between day-to-day email marketing and sales campaigns. Fundamentally, our business is based on the idea that we email our subscribers every day of the year. We send a short email every day with a few hundred words in it. And it’s usually (although not always) some sort of story from day-to-day life with some kind of lesson (like a teaching moment or some inspiration) that segues into an offer. Sometimes we might ask people to go and listen to a podcast episode, for...
11/29/2023 • 31 minutes, 15 seconds
How To Create An Awesome Holiday Email Campaign
Is it a good idea to launch a holiday email campaign to acknowledge Black Friday, Christmas, New Year's, Easter, Mother's Day, Father's Day, Back to School, and any other holiday or occasion you can think of? It could even be Tacos Tuesday if you want! Yes, indeed it is. So let's talk about holiday email marketing campaigns. Because you want to do these right. Ready to find out how to get your subscribers to buy like crazy when you launch your next holiday offer? SOME EPISODE HIGHLIGHTS: (0:08) Join our FREE Facebook group.(3:32) Why are holidays a good time for email marketing?(6:40) The psychology behind deals and promotions.(9:20) Why holidays are a tricky time for email marketing?(10:55) Create a dedicated offer for that specific holiday.(14:40) Prep people for the offer in advance.(17:13) Launch your holiday offer and surround the market.(20:24) Running a successful holiday email marketing campaign.(21:00) Get people to click on the links in your emails - check out Click Tricks!(22:24) Subject line of the week.[podcast_subscribe id="7224"]Why are holidays a good time for email marketing? Psychologically speaking, when you launch a promotion or a special offer to mark or acknowledge a holiday, you're creating momentum and giving people a reason to buy. A lot of copywriting advice emphasises the importance of using the word “because” in your copy. And we often talk about that too. If you're running a discount or a special offer, give people a reason why you're doing it. It could be anything, but make sure to have a reason. And a holiday is a reason in itself!A great example of this is Prime Day. Amazon went and created their own time of year and reason for having a sale! And it’s no coincidence that they run it in October, which is typically a quieter time for retail. They've effectively manufactured a holiday! Another example is Boxing Day, which is big in the UK but not everywhere in the world. A lot of people will wait until just after Christmas to buy discounted goods in the Boxing Day sale. And why wouldn't they?The psychology behind deals and promotionsSo why are holidays so good? Because people are in proactive, spending mode. It’s the actual opposite of when they’re scrolling on social media, and they suddenly see an ad – this is called interruption marketing. When a holiday is coming up, we're all out there looking for deals. And a holiday promotion (or a sale) is giving your customers an excuse to buy and justify to themselves why they’re buying something.Think about 3 for 2 deals, for example. When we see those types of promotions, we end up buying 3 products instead of the one we originally wanted! So spend more money but still feel like we got a great deal. We got something for free, right? Would we have spent that much money in the first place? Probably not! This shows the promotion worked - we spent more and feel great about it, too. It's because of the self-justification that happens when people grab a deal. And as business owners, we can tap into that. Holidays are the perfect opportunity to get customers to feel good about their purchases. And that’s not in a scammy, unethical, or dodgy way. Because you’re definitely selling them something worthwhile, and they feel happy with that purchase. Why holidays are a tricky time for email marketing? Obviously, holidays are busy times when it comes to people's inboxes. As a consumer, you must have noticed the...
11/22/2023 • 24 minutes, 50 seconds
How Jeri Launched A Brand New Business And Made $27k
Want to hear the story of how our client Jeri Anderson from West Texas Weight Loss launched a brand new business and used email marketing to make $27,000 in month ONE while being on vacation for a third of that time? We bet you do. Let's get into it, then. SOME EPISODE HIGHLIGHTS: (0:13) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(3:46) Who is Jeri Anderson and what does she do?(7:24) When did Jeri start to use email marketing in her business?(12:59) What were some of the barriers Jeri faced when she started email marketing?(19:41) Starting with ZERO contacts on their email list!(20:51) What was the first thing that Jeri did when she started email marketing?(24:16) Driving people to discovery calls. (29:18) How Jeri finds out the level of motivation from their prospective clients.(31:59) Is Jeri running loads of sales campaigns?(35:31) Subject line of the week.[podcast_subscribe id="7224"]Who is Jeri Anderson and what does she do?Jeri is a long-time customer and friend of ours. Based in Texas, together with her business partner Darci, she offers a virtual 4-month weight loss programme that uses nutraceuticals and an eating plan. It's a fantastic product that enables people to lose 10-15% of their body weight in the first 60 days and gives them all the tools to keep the weight off and maintain what they've achieved. Jeri and Darci's clients use an online portal where they receive daily emails. The content is used to educate people and move them through the programme but also teach them about health and nutrition, so they have all the information they need once the programme is over. Jeri and Darci also run one-on-one coaching calls once a week for the first two months of the programme and then every two weeks after that, so it's a fairly high-touch and effective programme. When did Jeri start using email marketing in her business?Jeri had followed us for a number of years before she started using email marketing. Before launching their weight loss business, Jeri and Darci had been running a very successful and established chiropractor clinic where they treated patients for chronic pain. They noticed their clients' pain was often perpetuated by an overloaded frame, so they started looking for ways to help their clients with weight loss too. After offering the service through their clinic for 5 years, they started being approached by more and more people who wanted help with weight loss but didn't need chiropractic services. That's when they made the decision to launch a brand new business and start offering weight loss separately from the chiropractic practice. They dropped their licenses to be able to operate as coaches and made a clean separation between the two businesses. And that's when email marketing came into play. That was also the time when Jeri was diagnosed with cancer, and as a result of her treatment, she decided to step back from client-facing work and focus on the backend, operational tasks within the practice. Introducing email marketing at that point felt like a natural transition, especially as the weight loss business (being virtual and not in person) needed a new method for driving traffic to it. The chiropractor practice had been established for 30 years, so there wasn't a huge need for marketing. But the weight loss business was brand new and started from zero - Jeri and Darci had no contacts on their email list whatsoever.What were some of the barriers Jeri faced when she started email...
11/15/2023 • 36 minutes, 46 seconds
Understanding Customer Profiling - Get To Know Your Audience
What is customer profiling and do you really need it? Yes, you do. But only if you do it the right way. Because when you get it spot on, it's not as boring as it sounds. Plus, it's no longer an empty tick-boxing exercise you have to do every year. And yes, it will bring more money into your business. Ready to get all the juicy stuff about this? Let's go. SOME EPISODE HIGHLIGHTS: (0:14) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:06) Customer profiling demystified - what exactly is it?(5:19) Is there such a thing as too much segmentation?(9:15) How can small businesses effectively profile their customers?(11:15) Why do you want to collect customer data?(13:12) Start running (good) surveys.(17:18) The Phone Pshychic approach. (21:35) How to run calls with your subscribers.(26:45) Check out ResponseSuite.(28:22) Subject line of the week.[podcast_subscribe id="7224"]Customer profiling demystified - what exactly is it?What do we, as small business owners and email marketers, need to know about subscriber and customer profiling? Let's start with this. Customer profiling is all about taking the people on your list and working out who they are, what they want, where they are, and most importantly, whether they bought from you yet or not.So immediately, on your list, you can identify two types of people – those who’ve bought from you (i.e. your customers), and those who haven’t. And out of your customers, you have people who are super fans (and have bought everything you ever had for sale), those who only bought one thing a long time ago and then never again, and everyone else in between. Why is it helpful to have this information about the people on your list? Because it allows you to figure out what to do with them. Is there such a thing as too much segmentation? A mistake we definitely made when we got started was to apply tags within our email marketing platform that would give us loads of information about people, including what their interests were based on what links they clicked on in our emails. But did we really need all that information? Probably not. There are very few businesses that need to know that level of detail about someone. Most of us don’t need a huge granular level of tagging based on people’s interests.If you have products that align specifically with each of those interests, then great. But if you don’t, then too much tagging is definitely a thing. Ultimately, you want to boil the business down to what you sell and then understand what would be useful information to have so that you can sell to those people. In other words, all you have to do is find out enough about people in order to be able to sell your product. That way, you can identify those you should sell to versus the ones you should keep away from.So as a tiny business, you don’t need hundreds of segments. You wouldn’t send different emails every day to each of your segments anyway - most people struggle with just sending one! It’s great to have segmented data in your list, but if you have too many segments, you can't easily do anything with any of them. And that's a bit of a problem, don't you think?How can small businesses effectively profile their customers? Let’s look at some of the ways you can divide people up. First of all, segmenting people based on whether they've paid you money (i.e. they're customers) or they haven't yet is too generic - it doesn't provide enough information for you...
11/8/2023 • 29 minutes, 43 seconds
Latest Gmail Update (Dec 2023) - The End Of Email Marketing?
Is the latest Gmail update (December 2023) going to kill your email marketing for good? Everyone's reacting to this update like it's the big apocalypse of email marketing. But is that true? Let's talk about whether this update does or doesn't affect you, and how you can go about it. Ready to find out the honest truth about this? Let's go!SOME EPISODE HIGHLIGHTS: (0:15) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:09) The latest Google update - what is it all about?(7:50) Let's talk about your email deliverability.(8:49) Hard bounces and your sender's reputation.(11:01) What can we do about the latest Google update?(12:35) Don't make any decisions based on your open rates.(14:27) Google isn't trying to kill your email marketing!(15:59) It's all about those clicks!(17:53) Subject line of the week.[podcast_subscribe id="7224"]The latest Google update - what is it all about? Gmail is making a technical change, which, on the surface, is going to be the death of email marketing. Again! There’s going to be a lot of email marketing chaos at the back of this Gmail policy that's to be enforced from the 1st of December 2023. Google rolled it out into their new terms in July 2023, when they announced that any Gmail account that hasn’t been logged into for two years will be deleted.So what does this mean? First thing first, the impact of this change might not be as big as you think because “logged in” could also mean that people are using their Google Calendar or Google Drive, for example. And as long as they are, even if they're not accessing their Gmail, their accounts will stay. Only truly dormant accounts will be deleted.And that’s fair enough because these could be email addresses that people created for a particular project or business venture and then either never used them, or they stopped checking them at some point. Why are they being deleted? Because all these accounts take up a lot of space on Google servers, so a clean-up exercise is now in order. You can imagine that renting space out for free to people on the Internet is expensive, so Google is cutting some costs and trying to become more efficient. And that's not a bad thing!Let's talk about your email deliverabilitySo let's talk about why this could be an issue for some people. If you've been in our world for a while, you'll know that one of the things we always talk about is that the technical side of email deliverability is not all that important. It's not weighted that heavily when it comes to most of us day-to-day – not for marketers who have email lists of the size we or our clients have.What truly matters when it comes to email deliverability is engagement management, which has to do with making sure you’re not emailing people who aren’t real accounts or who haven’t opened or engaged with your emails in some time.Hard bounces and your sender's reputationWhen the Google update kicks in in December, if you're still sending emails to accounts that Google has now deleted, your emails will hard bounce. Your email platform is going to send emails out to these deleted addresses, and your emails are going to hit a stone wall and bounce back again. And that's bad for your sender's reputation, yes.But it's only bad if you've been emailing these accounts all along regardless of the fact these people weren't engaging with your emails! If these people were on your list and hadn't used their Gmail in two years, surely they hadn't been clicking on the links in your email for a long time (if ever).So when it comes to your sender's reputation, this
11/1/2023 • 19 minutes, 29 seconds
Best Email Marketing Campaigns? Grab The Paparazzi Flash Sale!
Wherever we go and whatever we do, we keep being asked about the BEST email marketing campaigns people can run to make tonnes of cash.Well, we have the perfect campaign for you. It's called the Paparazzi Flash Sale campaign, and our clients are seeing some amazing results with it right now. Wanna know more and get your mitts on it? Let's go. SOME EPISODE HIGHLIGHTS: (0:12) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(2:41) What is the THE best email marketing campaign EVER?(4:08) What is the Paparazzi Flash Sale email campaign?(5:52) What do you need in order to launch your Flash Sale email campaign?(7:55) Add a countdown timer and bonuses!(9:28) How does our Flash Sale email campaign work?(12:15) Always have a strong reason why.(14:14) Why does the Paparazzi Flash Sale campaign work so well?(15:44) Go grab our flash sale campaign - join The League!(16:43) Subject line of the week.[podcast_subscribe id="7224"]What is THE best email marketing campaign EVER? This is a hard question to answer, especially as we have over 40 email marketing campaigns (and counting) inside our membership The League. But ONE campaign definitely that stands out (because our members can’t stop raving about it) is The Paparazzi Flash Sale campaign.We’re consistently seeing our clients use this campaign and getting incredible results. For example, Hillary-Marie ran two versions of this campaign at two separate times and made $16,000 on each one - with a 20-21% conversion rate.Brad joined our membership in February, ran this campaign straight after, and made $3,915 in sales. Plus, he also got a bunch of new sign-ups for his membership, which stacks up additional recurring income too! And then Marc ran the campaign and made over $1,000 selling $10-$30 low-ticket products. This campaign is a BEAST!What is the Paparazzi Flash Sale email campaign?The Paparazzi Flash Sale campaign is our take on the flash sale or fire sale (as it's sometimes referred to). It's a 4-day campaign that helps you sell a boatload of stuff at a discounted price and with an added bonus or two. But let's take a step back to understand how this helps you sell. Sticking a discount on something doesn't necessarily mean you're suddenly going to make lots of sales. That's why you need a well-thought-out email campaign structure behind it. You probably already know this from experience – a discount is no magic spell that makes people buy! Because you're never going to convert 100% of the people who see it. What you need is anticipation and moments in your campaign where you change direction. In other words, a campaign needs to have a flow to it. And the reason why our Paparazzi campaign works and is so successful is that it’s a really simple campaign to deploy. So let's break it down. What do you need in order to launch your flash sale email campaign? The first thing you need to have in place is a sales page that's converting. As you know, we're in the business of email marketing here – not sales pages. So we’re going to assume you’ve created a good sales page that’s already converting well.Once you have that page, you're going to duplicate it. You simply create a copy of it, which will become your flash sale version. Then you're going to make changes to that version only. So don’t go and tweak your actual sales page with the intention of changing it back once the flash sale is over. Instead, create a separate page for your flash sale. Once you've done that, you need to change the price of your product to the discounted price. But don't just delete the old price and replace it with the one one. Because if you do that, psychologically, people won’t know you’ve applied a discount! What you want to do instead is to cross out the full price and put the new price
10/25/2023 • 18 minutes, 27 seconds
Email Marketing And Storytelling - Write Emails To Sell Like Crazy
How do email marketing and storytelling go together? Should you share stories in your emails? If so, when and how? What type of stories should you tell and where does the inspiration come from? Also, when is it not good to tell a story?Want the Secret Sauce on all this?Let's get it!SOME EPISODE HIGHLIGHTS: (0:12) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:39) Why do we need to tell stories in our emails?(6:41) More reasons to tell stories in your emails.(8:31) What if you're in a more serious and 'boring' industry?(10:33) What makes a good email marketing story?(12:46) What are some tips to help you get started?(15:01) Common mistakes people make when telling stories through email (and how to fix them).(17:06) How often should you use stories in your emails?(17:33) Learn how to use storytelling in your email marketing inside The League.(17:57) Subject line of the week.[podcast_subscribe id="7224"]Why do we need to tell stories in our emails? You probably already know by now that our whole approach to email marketing is story-driven. In other words, we try and weave some storytelling into almost every email we send (with a couple of exceptions). One of the big reasons is that there are only so many things you can say or so many ways you can talk about the product or service you sell. But there are unlimited stories you can relate to your offer and to the problem that your product solves.Case in point, as Rob was thinking about the idea for a story based on something that happened to him recently, he realised that the lesson he'd pulled out of the story was the same one he'd taught in the email from the day before. And that's okay! Because the lesson may have been the same, but it was framed in a different way because the story was different. Plus, not everyone would have seen Rob's email from the previous day. And even if they had, some people might relate more to one story and not the other.This means you could potentially have the same lesson every day but frame it with a different story. And that's great if you think about it. Because there are only so many core lessons you can teach or things someone needs to learn before they buy your product. And if you can only talk about a limited set of features and benefits, you'll run out of things to say! So storytelling allows you to continue to talk about your product and what it does in different ways.More reasons to tell stories in your emailsAnother benefit of storytelling is that stories are usually about things that are happening or have happened in your life. So using stories helps you build rapport with your audience - it means they can get to know you. That’s also why we share interesting, silly facts about ourselves at the start of each podcast episode. Because people get to learn more about us, and this helps us become three-dimensional. We’re not just the people who talk about email marketing all the time – we're real people doing things with our families and living our lives outside of work like everyone else. The other reason why we love storytelling is that people emote with stories. And this doesn't happen with facts, features, or benefits, for example. On the other hand, with stories, you can make people feel different emotions – afraid, anxious, excited, etc. Plus, physically, stories take up more space in people's heads and brains than pretty much any other medium.What if you’re in a more serious or ‘boring’ industry?One thing we can tell you from experience is that...
10/18/2023 • 19 minutes, 12 seconds
How To Achieve A Successful Launch - With Melissa Linchfield
Did you just launch a new membership, course, or programme? Was it a successful launch? Or did you not hit your targets? You're probably looking at the sales and revenue you made, but what about all the other metrics? You could have a traffic problem, an issue with your offer, or perhaps with your conversion. But how do you find out?Our guest Melissa Litchfield tells us exactly what metrics we need to look at and what they all mean.Ready to find out?Let's go!SOME EPISODE HIGHLIGHTS: (0:13) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(3:20) Did Melissa really cry for one hour when one of her favourite Nemo slippers got covered in vomit?(5:39) How can you tell if your launch was successful?(8:08) What's hiding behind your numbers?(9:41) What metrics help you decide whether your webinar was successful?(14:39) What about your email metrics?(17:33) Remove friction and make buying from you easy!(20:44) Ask for one action at the time.(22:00) Should you focus on your email list growth?(28:10) Subject line of the week with Melissa Litchfield.[podcast_subscribe id="7224"]How can you tell if your launch was successful? Our friend Melissa helps people with launches, and more often than not, her clients will tell her they had a 'failed launch' because they only made a certain amount of sales. They’re looking at the end result, i.e. the revenue or how many students or members they brought into their program. But that's not all there is to it!And that's why Melissa asks a lot of questions about what went on during the launch. For example, how many people showed up live at your webinar? How many dropped off within the first 5 minutes? If a lot of people do, then you might have a 'hook' issue. How many people stayed until the end of the webinar, and how many spots of your program did you sell live?When you're making sales on a live webinar, it means you're hitting your audience's pain points and helping them see that you've got the perfect solution for them. But if you find you didn't sell a lot of spots, then maybe you need to re-work your pitch.And if your webinar was absolutely perfect, great! But what about your email metrics? What are your open rates and click-through rates like? Did enough people open your emails? And did at least 2% of them click through to the offer page? It's only when you're able to look at several steps within your funnel and your email sequence that you can fully nail down what you need to tweak or fix to have a more successful launch next time.What's hiding behind your numbers?If you feel you didn't make enough sales because you didn't have enough people on your webinar, how many people had registered? If that number's less than 100, maybe you have a traffic issue. And that means you need a bigger pool of people signing up for your free event.Often, Melissa finds, you'll have multiple things happening within your sales funnel, so it's important you don't just look at the end result and the money that was generated. You've probably spent a lot of time preparing for a launch, and if it doesn't go the way you'd hoped, it doesn't mean you've wasted your efforts. You might have a messaging problem on your sales page, for example. You just need to know what needs tweaking so you can improve your funnel and make more sales in your next launch.What metrics help you decide whether your webinar was successful?One of the first things Melissa asks her clients when checking whether they had a successful launch is how many people were registered for the webinar or other 'hype event', such as a masterclass or a challenge. Once you know...
10/11/2023 • 29 minutes, 54 seconds
The BEST Email Marketing Membership Retention Strategies
Are you a membership site owner who worries about how to keep your members interested and engaged so they never leave? Then you're about to find out exactly what membership retention strategies you can use to retain your members month after month.We know you've worked really hard to get those people in, and we all feel sad when our members decide to cancel. So let's find out what you can do to stop people from ever wanting to leave and how your email marketing can help with that.Let's go!SOME EPISODE HIGHLIGHTS: (0:21) Join our FREE Facebook Group.(4:05) Why retaining members can feel like an uphill battle.(8:00) Create an awesome onboarding sequence.(10:51) Set the right expectations with your marketing.(13:11) Create a level of community within your membership.(15:18) How does email marketing help with retention in your membership?(16:38) Don't stop with the marketing and offer an upgrade.(22:20) How often should you email your members?(25:02) Should you send your members a round-up newsletter?(29:24) Subject line of the week.[podcast_subscribe id="7224"]Why retaining members can feel like an uphill battleIf you have a membership, you’ll see the number of active subscribers go up and down all the time, and that's normal. But when you see people starting to leave, naturally, you want to stop that from happening. So you start looking for strategies for retention. When we started our membership, The League, we definitely made the mistake of focusing on retention too soon and too quickly.Why? Because retention strategies (if employed too soon and before you have a good number of members) are small needle movers. Sure, you can always think of things to do to help your members stay, but the maximum amount of money you'll ever be able to make if you only focus on retention is whatever those existing members are worth to you every month.But if you focus on gaining more members instead, then there’s no ceiling to how much you can make. There's certainly one on retaining members, but there's no ceiling on growth. And that’s why you have a membership in the first place, right? Because it’s scalable. You'll have more gains by focusing on growth, so you need to work on acquisition first, and then you start looking at membership retention strategies. Remember - selling is the bigger lever you have to grow your business. But also, the more data you have (and you’ll have more data when you acquire more members), the more you’ll know what’s working and what you need to tweak as a result.What are some best practices for retaining members? 1. Create an awesome onboarding sequenceIf you find that people are joining your membership and immediately asking for a refund or cancelling after seeing the content, then you need to address that first. This isn't a retention problem - it's an onboarding problem. Because as soon as people join, you want them to enjoy themselves and find what they’re supposed to find.So the first thing we recommend you do is to create the best onboarding sequence you can. You want people to have a good experience and not feel overwhelmed by all the content you have. What's the first thing you want them to do? Let them know by creating an email sequence that orientates them, welcomes them, and resells your membership. If you want to find out more, head over to the episode,<a href="https://www.emailmarketingheroes.com/onboarding-sequence-memberships/" rel="noopener...
10/4/2023 • 31 minutes, 11 seconds
How To Create A Successful Re-Engagement Email Campaign
Are your subscribers not interacting with your emails? Are they not clicking on your links and buying from you? Is it time to launch a re-engagement email campaign? What does that even do anyway? Let's find out, shall we? SOME EPISODE HIGHLIGHTS: (0:15) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:00) Have you been neglecting your email list?(7:03) Collect some data before you launch a re-engagement campaign.(7:36) Focus on clicks - not open rates!(10:05) Are people disengaged from your list? (11:15) What to include in your re-engagement email campaign.(13:30) Why you should get rid of those who don't engage.(15:22) Don't be afraid of deleting subscribers from your list!(16:32) Subject line of the week.[podcast_subscribe id="7224"]Have you been neglecting your email list? A lot of people who start working with us admit they've been neglecting their email list for a while. This happens a lot, to a lot of marketers, and for a lot of different reasons.But the good news is that we've got a campaign for that exact scenario. It's called The Terrible Friend, and it works like this: you show up and tell your subscribers that you've been a terrible friend. Because you know that people on your list get value from the topic you teach, but you've still gone and ignored them. So you tell them that the plan going forward is to email them regularly. You'll email on specific days of the week (ideally every day) with valuable information.And the important bit about this campaign is that you give them a blatant way of saying no. If they’ve moved on and are no longer interested in your solution, you give them the option to click on a link and remove themselves from your email list (i.e. to opt out). Because chances are that if you haven't emailed in a while, some people have forgotten who you are.And that makes sense. If you haven't emailed anyone for ages, launching this campaign gives you the opportunity to step things up and start emailing regularly again. So be humble and admit it's you who didn't get in touch. People will relate and connect with the human element of this mistake.Collect some data before you launch a re-engagement campaignIf you haven't emailed your list in a while, you haven't really been in a position for your subscribers to disengage. So before you launch a re-engagement email campaign, you want to send some emails and collect some data. We recommend you gather at least one month of data from the emails you send (especially if you email daily) as this will give you a good indication of where people are after you’ve ignored them for ages. You do this to find out whether people are opening your emails and clicking on your links.Focus on clicks - not open rates!When you look at your data, focus on clicks rather than open rates. Because Apple and Android are blocking what they’re allowing to be reported back to the email marketing platforms. For example, Apple might mark all of your emails as open while Android may make it look like none of your emails were delivered. Technology is always changing, and you can't rely on open rates - not on a contact-by-contact basis.But by looking at clicks, you can decide to re-engage the people who haven't been engaging and delete those who are no longer interested. There's one downside to clicks though. Some larger corporations use phishing protection antivirus systems to make sure the email lists their employees sign up to are safe. This piece of software clicks on the links in your emails and checks where the page goes. So to you, it looks...
9/27/2023 • 17 minutes, 48 seconds
Is Email Nurturing A Waste Of Time (And How Do You Do It)?
Is email nurturing a big waste of time? Do you really have to keep someone on your list for years and years before they buy anything from you?The answer is no. There's a better way to make sales in your business and use email marketing to your advantage. Want to know how?Let's find out. SOME EPISODE HIGHLIGHTS: (0:15) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(3:11) Check out our sponsor Poster My Wall.(3:50) What do we mean by nurturing your email list?(6:23) What should you actually do to nurture your email list?(9:11) Our SCORE email engine.(11:46) Nurturing your list with your daily emails.(14:02) How you 'keep people warm'. (15:07) The 'penny-drop' moment.(16:52) What you shouldn't do to nurture your list.(20:01) Subject line of the week.[podcast_subscribe id="7224"]What do we mean by nurturing your email list? A lot of people think that the whole idea of email marketing is to get people on your email list and then spend the next 20 years making them think that maybe one day they might buy from you because you’ve been such a lovely person to them for so long. And for those people, this is their entire email marketing strategy.But that’s not a strategy.That's hoping, praying, and wishing.And that's not what nurturing is in our book. Nurturing isn't about turning subscribers into customers via long-term sequences of a million emails that are designed to get people to buy over a number of years. If you do that, you're accepting these people into your world and then effectively putting them 'in the oven'. You're trying to 'keep them warm' until one day they may or may not buy from you. That's not what we mean by nurturing your email list. And if you're doing it that way, you are wasting your time. What should you actually do to nurture your email list? What you should do instead is to have sales campaigns that are designed for people to buy from you right now. And if they don’t buy, by all means, you carry on with nurturing sequences that 'keep them warm’ but only to glide back into another sales campaign at some other point.When someone joins our list, they go through our email engine, which is designed to sell. If they get to the end of a sales sequence and don’t buy, they go into our closest thing to long-term nurture, which is our day-to-day emails. But they don’t particularly know or notice that - they'll simply feel like an offer has come to an end because there's no huge difference in how the various emails look and feel. And every 5-8 weeks, we’ll run another sales campaign. Most people buy within the first 60 days of joining your listWhen you think about it, the reason why anyone joins an email list is because they have a problem that they want to solve. They want to learn about the thing you teach. And when we looked at the data in our business, it’s no surprise we found that if people don’t buy from us in the first 60 days of joining our email list, their chance of ever buying from us plummets to less than 5%.And this makes perfect sense. If someone joins your list to learn about how to train their puppy, for example, they need to fix that problem now - not two or six months down the line! If your marketing strategy is based on nurturing these people for 90-180 days (or even longer), you’re missing out on the time during which your subscribers...
9/20/2023 • 21 minutes, 32 seconds
Making Sales With ONE Email Marketing Campaign - Hillary's Story
Our awesome client Hillary-Marie recently made $16,000 worth of sales with an email marketing campaign she implemented from being part of our membership The League. And you know what's even better? She copied and pasted that campaign, ran it again for a different segment of her list, and made another $16,000!Want to find out Hillary-Marie's success story?SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook Group. (3:45) Check out our sponsor Poster My Wall.(4:25) Who is League member Hillary-Marie?(7:14) When did email marketing become a part of Hillary-Marie's business?(9:55) What did Hillary-Marie's email marketing look like before she joined The League?(13:47) What was the first change Hillary-Marie implemented when she joined The League?(17:59) What results did Hillary-Marie experience in her business?(22:55) What ONE action had the most impact on Hillary-Marie's email marketing?(24:21) What's next for Hillary-Marie and in her business and email marketing?(26:31) Subject line of the week.[podcast_subscribe id="7224"]Who is League member Hillary-Marie?Hillary-Marie (here she is on Instagram) runs a business called iTapOnline - an online tap dance school where she helps teachers and adults around the world unlock the joy of tap dance. Hillary-Marie has a membership that gives people access to all her courses and classes and also runs a certificate 10-week programme for teachers once a year. What Hillary-Marie sells is a super affordable B2C proposition. It can be a hobby for some people, but for the teachers who are enrolling in the certificate programme, their participation often comes from a desire to serve the needs of their students while enjoying their own tap dance journey along the way.Hillary's students are anywhere from absolute beginners to advanced and are often people who don’t have access to a local tap class at their speed or level. So Hillary-Marie tapped (see what we did there?) into the opportunity to segment her two audiences (adult students and teachers) and serve them both simultaneously with the same exact offer.When did email marketing become part of Hillary-Marie’s business?Hillary-Marie started her membership in 2016, and email marketing was always a part of her journey. From the start, she used email marketing to ask people to buy from her, so she started collecting email addresses straight away. But at that time, she was only reaching out to her audience when she had something free to offer or a product she wanted people to buy. Looking back, Hillary-Marie can see that only getting in touch when she had something to sell wasn't the best approach.About a year ago Hillary-Marie came to a crossroads in her business. As an artist and a dancer, she had always relied on social media quite heavily. But she came to the realisation that she'd either have to 'sell her soul' to social media (and spend all her time on Instagram, TikTok, YouTube, etc.) to churn out as much organic content as possible, or she could invest her time, energy, and money into email marketing instead. And not sell her soul!Thankfully, email marketing is the route that Hillary-Marie decided to take. And she's glad she did because email has given her an opportunity to share stories in a way that feels honest and genuine, rather than just playing the game of the...
9/13/2023 • 28 minutes, 18 seconds
The Biggest Email Marketing Copywriting Mistakes You're Making
Are you making any of these email marketing copywriting mistakes? Curious to know what we're talking about? If you're keen to improve your email copy, we've got some super-easy tips here for you. Check them out!SOME EPISODE HIGHLIGHTS: (0:09) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:30) Check out our sponsor Poster My Wall.(5:09) Is successful email marketing all about copywriting?(12:06) Boring subject lines.(13:01) The wall of text.(14:58) Beating around the bush.(16:10) Sounding like you're writing your English coursework.(17:31) Not using stories or making them too long.(19:59) Assuming your audience knows your industry the way you do.(22:20) Doing 'back referencing' the wrong way.(26:10) Subject line of the week. [podcast_subscribe id="7224"]Is successful email marketing all about copywriting?First thing first, let's get this out of the way...Do you need to be a great writer/copywriter to be successful at email marketing? In our opinion, no. Because no one likes to receive emails from the slick copywriter (unless that’s what you do). Rather than having perfectly written and polished copy, you want to connect with your audience!And when you think about it, this is true of sales copy too. Because the minute you say something that doesn't resonate with your readers, you lose them - they'll close the page and be gone forever. With email though, if the person's on your list, you get more attempts than just one to grab and hold their attention.You don't have to write one big thing with a beginning, a middle, and an end – it’s not a long journey! Email marketing is done in short bursts, so it doesn’t matter if you get lost along the way because you'll get another crack at it tomorrow. But there's another reason why email marketing isn't all about the copy. And it's this...The 3 elements of successful email marketingThere are 3 key elements to email marketing:The words/copy. The structure.And the strategy.The copy is what you say in your emails to make people engage with you and feel things. And that only accounts for 20% of the impact an email can have. This is true for any form of communication because it's all to do with the para language, i.e. what runs parallel to the language. In other words, it's about how you say something or the context in which you say it. Structure is way more important than copy, and it's about how many emails you send, when you send them, how long you wait in between emails, who you send them to, etc. And strategy is about the hooks and the angles in your emails.Remember, we're talking about strategy here - not tactics. Tactics are things you do, i.e. individual points of action. A strategy strings together lots of tactics in a specific way - it's where the tactics compound one another. If you have a bunch of tactics that are not compounding the results of each other, then you don't have a strategy. So if you’re worrying about the words, don’t. Because you can have the best words in the world, but if the structure and the strategy aren’t there, your email marketing isn’t going to work. Instead, you could use the simplest, dumbest words you want, but if you’re talking about something that’s concise and resonates with people, those emails are going to win every time over perfect words that end up disengaging your audience. In other words, you're better off sending out a well-structured campaign made of 12-20...
9/6/2023 • 27 minutes, 51 seconds
How To Promote Your Book Launch With Email Marketing
Are you thinking of writing a business book? Or maybe you have already? Want to find out how you can promote your book launch with email marketing?Let's have a bit of a chat about that, shall we?SOME EPISODE HIGHLIGHTS: (0:18) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:28) Check out our sponsor Poster My Wall.(5:08) Should you write a business book?(10:53) How to use your book to bring in thousands of email subscribers!(16:35) How to make your business book profitable.(22:07) Pre-launch business book email ideas.(24:48) Business book launch email ideas.(27:10) Create scarcity with special editions.(30:18) Business book buyer email sequence.(32:02) Subject line of the week.[podcast_subscribe id="7224"]Should you write a business book?A lot of business owners write books these days because we all recognise that some people like to learn by reading a book (while others prefer courses or videos). And it's definitely something that's on our radar for the future too. However, it's not something we're planning to do straight away because the way we teach tends to be very visual.Having said that, when our clients ask us about writing a book for their business, our first question is always to check where their book fits within their business. Do they want to write a book because it gives them status? Or is it a step towards being noticed by a big brand like Netflix, for example? Is the book something they'll use on their front end so they can capture email addresses and send people through some sort of sales funnel? Before you even think of writing a book, you need to know exactly where it fits in your business. And if you decide to go ahead, you definitely want your book to help you with your list building and your sales.Here's how.How to use your book to bring in thousands of email subscribers! Something we think is key when writing a book is having the ability to collect the email addresses of your readers. Whether you're going through traditional publishing or the self-publishing route, you want email addresses that you can market to.A few years ago, Kennedy wrote a book in the magician niche. And in every chapter of the book he included a call to action asking people to opt into his email list. How? Simply by inviting them to grab a free resource related to the topic in that chapter in exchange for their email address. Whether it's diagrams, cheat sheets, or videos (i.e. anything that adds value to your book), use that as an excuse to bring in email subscribers.This is valuable to you because once people are in your world, you can acquire them as customers. If you self-publish your book on Amazon and collect money from the sales but are none the wiser as to who your readers are, you're missing a trick! Because you can't market them directly. It's only by getting your readers to opt in that more opportunities open up for you.So make sure that you:Do the advertising and bring people to your platform.Seed things throughout the book that boomerang people back to you and your world. And now, let’s talk about what a book funnel might look like.How to make your business book profitableA book funnel obviously has the book as its starting point - you want people to come into your world and grab the book as the first thing they do. It can be a paid-for product or it can be free. If it's free, you can ask customers to pay for the cost of shipping and handling. And if you do, be mindful of how you phrase that, as you don’t want the “free + shipping” option to be more expensive
8/30/2023 • 33 minutes, 17 seconds
5 MAJOR B2B Email Marketing Problems (And Fixes)
Are you a B2B marketer? Are you struggling to make email marketing work for your business? Let's talk about the five B2B email marketing problems we see all the time. Of course, we won't leave you high and dry. We'll share the reasons why these problems are so common but also give you some practical tips on how to fix them.Ready to get all the good stuff on this? SOME EPISODE HIGHLIGHTS: (0:11) Join our FREE Facebook Group. (5:12) Check out our sponsor ZeroBounce. (7:00) What do we mean by B2B?(10:40) Solve the problem of the PERSON working for the business.(12:13) One - no one is joining your B2B email list.(15:23) Kennedy's case study.(19:49) Two - you're getting A LOT of unsubscribes.(29:38) Three - you're not making enough sales.(32:51) Four - your subscribers aren't opening your emails.(38:29) Five - your subscribers aren't clicking on the links in your emails.(40:25) Subject line of the week.[podcast_subscribe id="7224"]What do we mean by B2B?First things first, we have a slightly different philosophy on B2B. We actually think there are two types of B2B marketing - b2b (smaller business to smaller business) and B2B (business to big business).We make this distinction because we believe that in b2b, the businesses you’re marketing to make decisions just like consumers. Take us, for example. We sell a business solution, but often our customers are people who are spending their own money on their businesses. They spend and invest money like consumers. In fact, some of the people who buy from us have such a small business (or their business is so new) that they’re not even making any money yet! They're investing their own money by putting it into the business.So the first thing we recommend you do is to evaluate whether you fit in the traditional B2B category. Are you selling to someone who works for a big business (B2B) or are you selling to a small business owner who's currently alone in their venture (b2b)? The advice that follows is mainly about B2B. But if you’re a b2b marketer, everything else we talk about on our podcast and blog will apply to you. Focus on this, and we promise it'll change the way you communicate with your audience. It definitely did for us, and it made a huge difference.Solve the problem of the PERSON working for the company If you consider yourself a B2B marketer, the first thing to remember is that you're still selling to human beings - people who have busy days and lives. They might have short attention spans, but they still have emotions! They have stuff they care about. And when it comes to the work they do, they still want to do a good job and get good results for their boss.In fact, because they're so busy and pulled in all directions (in their personal and professional lives), they want to get their job done in the easiest way possible. Because that can perhaps relieve some stress and alleviate pressure. And this is where you come in.So with that in mind, let's look at the 5 major problems we see with B2B marketing and how to fix them. Problem One - No one is joining your B2B email listIf people aren't joining your list, it's worth pointing out that the person you're talking to (i.e. the ideal prospect for your list) might be someone who works in a specific department for a big company. You want to get their attention so they join your email list. But getting your emails adds a new layer of distraction to their (already busy) personal and professional lives. In other words, they have a lot going on, and you're coming...
8/23/2023 • 42 minutes, 46 seconds
Stop Landing In The Spam Folder & Immediately Skyrocket Your Email Deliverability - With Brian Minick
Do you know how many of the email addresses on your list are invalid? What happens when your subscribers mark your emails as spam rather than unsubscribing? How can you improve your sender reputation and your email deliverability? And did you know that you're losing approximately 22% of your subscribers every single year? We discuss this (and more!) with Brian Minick from ZeroBounce. And we guarantee you - you want to know what Brian has to say here. So listen or read on, and you can thank us later! SOME EPISODE HIGHLIGHTS: (0:12) Want a FREE resource to get more clicks on your emails? Check out Click Tricks. (3:10) Check out our sponsor ZeroBounce. (4:58) Did Brian really jump from the side of a cruise ship?(6:20) What is email validation and why do you want to do it?(9:44) Why deliverability rates aren't accurate.(11:43) The truth about disposable email addresses.(16:08) How to deal with typos.(19:50) Other reasons why email addresses aren't valid.(24:33) How to build an email list based on quality and not quantity.(26:47) Make informed business decisions with ZeroBounce.(31:40) Subject line of the week.[podcast_subscribe id="7224"]What is email validation and why do you want to do it? Having validated over 18 billion email addresses over the years to check if emails to those addresses are deliverable, ZeroBounce did some research back in 2022. And they found that, on average, about 22% of email lists are decaying year on year. This means that next year you won't be able to deliver 22% of the emails you delivered this year.And part of the reason why is because of job shifts and email addresses getting shut down or abandoned. But there's more, and we're going to go into details with Brian a little later. But for now, let's let that number sink in - it's a terrifying statistic! Sure, if you have more personal accounts on your email list (rather than business ones), you're looking at a slightly slower decay. But that number could be higher if you're B2B. Brian confirmed that ZeroBounce (who are B2B) are seeing their own database reduce by 32% every year!If you've been following our work for a while, you'll know that our approach to email marketing is based on building a list over time and nurturing those people. We make offers from the start, but not everyone will buy straight away - some people can take a couple of years before they become customers. And if these people aren't even going to be on your list next year, you definitely want to sell to them quickly! You want to turn them into paying customers to keep them in your world. Because when they become customers, they're more likely to get in touch and let you know if they changed their email address, for example.But let's get into more detail... Why deliverability rates aren't accurateWhen your emails aren't getting delivered, you might see your bounce rate increase. However, Email Service Providers (ESPs) don't do a great job of explaining why that is. ZeroBounce, in their analysis, focuses on deliverability. When your emails are delivered, it means they've landed in someone's inbox. ESPs, on the other hand, will consider an email as delivered when it's left their system and has gone somewhere. In reality, it could be in someone's spam folder (blocked by a spam filter) or the Promotions folder. All it means is that the email has been sent.The reason why ESPs report on 'sent' rather than 'delivered' is that they can't tell the...
8/16/2023 • 33 minutes, 23 seconds
Cold Email Outreach - Is The Technique Sleazy or Super Effective?
What is cold email outreach? Is it a necessary technique or a spammy annoyance? And how do you even do it? Let's talk about the ins and outs of cold outreach emails. Are they really as icy as people think? Not if you do it right... So let's find out!SOME EPISODE HIGHLIGHTS: (0:23) Join our FREE Facebook Group. (4:28) Check out our sponsor ZeroBounce. (6:17) A chilly introduction - what is cold email outreach?(7:55) Is cold email outreach the same as spam?(8:54) Why cold email outreach isn't as 'frosty' as you think.(11:29) Why do cold emails sometimes feel sleazy?(13:43) Cold outreach done wrong.(16:08) Using social proof in your cold outreach emails. (17:44) What's the difference between inbound marketing and cold outreach? (19:38) Running cold outreach to a lead magnet.(23:51) Subject line of the week.[podcast_subscribe id="7224"]A chilly introduction - what is cold email outreach? A lot of people ask us about cold email outreach. And the truth is that this technique isn't really email marketing. With cold outreach, people aren't joining your list - you're emailing them out of the blue (i.e. cold). It's a type of prospecting and email lead generation. It’s about finding people you want to work with or who will buy from you.We believe that this practice only fits a certain type of business – certainly, we wouldn’t use cold outreach to try and sell a $37 course about how to send daily emails! However, we would use it (and have used it) for something specific - like being invited to speak on a podcast.Is cold email outreach the same as spam?Spam refers to unsolicited emails sent out by some sort of automation programme to people who were not expecting or wanted your email. And to be fair, the practice of cold outreach seems to fit all those parameters! Because effectively, you're taking a bunch of people, dropping them into some sort of automation system (doing it manually sounds like a lot of work and effort), and then sending them a series of emails (let's say 3-7) that they weren't expecting.And to make matters worse, there's probably no 'unsubscribe' link at the bottom because this isn't an email list they joined. If people aren’t interested in what you have to sell, you simply ask them to hit reply and let you know so you can take them out of the automation. So that's how cold email outreach works.Why cold email outreach isn't as 'frosty' as you think Despite all this, cold outreach isn’t as big of a problem as you may think. It doesn’t have to be as 'frosty' as receiving a DM from someone offering help with something that’s completely irrelevant to you!And while we’re not cold email outreach experts, we have used this technique in a specific way in order to get booked on podcasts and do training in other people’s communities. Otherwise, we use referral introductions and our network of friends and contacts we've made from being part of various groups and masterminds. It's also worth pointing out that, when we do cold outreach, we don't use our existing email marketing platform - we use a specific cold outreach email automation tool. Why? Because email marketing platforms are opt-in systems. That means that if you start loading a bunch of email addresses and send emails to people out of the blue, you'll definitely hurt your own email deliverability. So we use a specialist outreach tool and then ask people to opt into our list.Effectively, we think of outreach as another ads channel –...
8/9/2023 • 25 minutes, 25 seconds
How Brad 10x'd His Ad Spend In One Month - A Case Study
Can email marketing help you get a crazy ROI in advertising? Brad Gouldemond - a member of The League - shows that you can. When Brad started his business, he invested in ads, he got a few thousand people to join his challenge (which he run and managed with email marketing), and the rest, as they say, is history!Well, not really.He made a lot of money.That's the rest of the story. Wanna hear it? SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook Group. (3:39) Check out our sponsor ZeroBounce. (5:27) Who is Brad Gouldemond?(8:15) When did Brad introduce email marketing in his business?(10:22) What was Brad's biggest barrier with email marketing when he first started?(13:16) What did Brad's email marketing look like before he joined The League?(15:36) How did things change for Brad when he joined The League?(21:33) How does Brad feel about his email marketing now?(23:32) What ONE thing had the biggest impact on Brad's email marketing?(25:51) Does Brad feel like email marketing has taken over his life?(32:09) Subject line of the week.[podcast_subscribe id="7224"]Who is Brad Gouldemond?At the time of our chat, Brad's been in business for about three years. A musician and a speaker, he started his business during Covid. Brad is now based in Nashville and mentors aspiring Christian artists and songwriters to learn how to write better songs. He gives them connections but also teaches them how to find great producers and release their music in a way that feels authentic to them. A lot of artists don't have the confidence to put themselves out there with their music and their songwriting, so Brad's membership helps with that.This shows that if you're a coach or sell courses or a membership, you're not just helping people with information, tools, techniques, and strategies. You're also giving your audience the permission, inspiration, and desire to do what they want to do. And email marketing can help with that. If you want to connect with Brad, you can find him on Instagram or sign up for his FREE Christian Music Workshop.When did Brad introduce email marketing in his business?In March 2020, Brad launched his business without an email list. All he had was $5,000 (out of his retirement fund) that he put into Facebook ads. He ended up with a whopping 3,000 people joining his challenge, and that's when he started email marketing. Because he had to welcome them and communicate with them about the challenge.After that, he soon created a page for his academy, decided how much to charge, and came up with a 5-day sales sequence. And he made TEN TIMES his ad spend back during that challenge - in one month! But what to do next? Brad could see the value of email marketing clear as day, but he had no idea how to get results intentionally, consistently, and predictably through it. What was Brad's biggest barrier with email marketing when he first started? The biggest challenge Brad had when he first got started is that he didn't know about email marketing at all. It'd worked really well for him when he first...
8/2/2023 • 33 minutes, 20 seconds
Member Growth Strategies: How to Attract New Members Using Email Marketing!
Do you have a membership and are interested in finding out how to get more members? We all do, right? So let's talk about member growth strategies that work and will help you attract MORE customers with your email marketing.They work.Seriously.It's the stuff we do.Ready to find out more?SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (4:25) Check out our sponsor ZeroBounce. (6:12) How can membership site owners build their email list?(10:43) Do you need a big email list?(12:59) Do the things with the biggest impact for best results!(14:51) Focus on getting more out of your existing subscribers. (17:24) What strategies can membership site owners use to increase sales? (19:49) Sell from different angles and use psych sequencing. (22:30) How did we grow our membership using email marketing(24:39) Subject line of the week.[podcast_subscribe id="7224"]If you have a membership, go and check out our friends Mike and Kelly over at The Membership Geeks. They run The Membership Academy, which is a membership about having memberships, and they host an awesome podcast too. You'll love them as much as we do!How can membership site owners build their email lists? As a membership site owner trying to attract more members using email marketing, your first job is to build and grow your email list. And you can do that by either investing time or money into it. You can also buy subscribers or buyers (i.e. customers who have bought something).And in reality, you probably want both. Because buyers have proven not only that they’re interested in your niche and what you sell, but also that they’re willing and able to pay for it - they have the disposable cash to invest right now.Driving traffic to a low-cost offerOne way to grow your email list is to drive traffic to a low-cost offer. For example, we run ads from Facebook and YouTube into our Splinter offer to a piece of software called Countdown Hero. It’s a low-cost item, and through our email campaigns, we offer people a bunch of upsells to upgrade what they get with the tool and, ultimately, to join our membership, The League.Driving traffic to a free opt-inAnother way to build your email list is to drive traffic to a free opt-in. You add people to your list, and you then make them an offer for a paid product. And if they don't buy it, they go into what we call our SCORE email engine. We do that because it's important that you turn subscribers into members as fast as humanly possible - the longer it takes for people to buy from you for the first time, the less likely they are to buy from you ever. So this is really key!The moment people make their first contact with you is when they're at their highest level of intent - what you sell is the most important to them. So your job is to send them to a free lead magnet and then try and convert them as soon as possible. These strategies all work, but it’s about bringing the right types of people in, i.e. those who show the highest level of...
7/26/2023 • 26 minutes, 43 seconds
How To Prevent Buyer Remorse And Turn Customers Into Raving Fans!
How do you prevent buyer remorse and get your customers to buy from you over and over again? What can you do to make sure the people who buy from you never regret it? And how exactly do you turn them into repeat buyers and raving fans?!We spill ALL the beans today. Are you ready for it?SOME EPISODE HIGHLIGHTS: (0:33) Join our FREE Facebook Group. (4:34) Check out our sponsor ZeroBounce. (6:22) What is buyer remorse?(7:43) What's the psychology behind buyer remorse and why does it happen?(11:44) Remorse is a natural physiological response.(15:48) How the heck can email marketing help with buyer remorse?(16:39) Resell people on the product to gain the ability to sell more to them!(21:03) Teach the best bits first!(22:49) How to prevent buyer remorse in your onboarding sequence.(25:44) Subject line of the week.What is buyer remorse?Buyer remorse is a sense of regret that happens at the back of people buying something. It can happen immediately, as soon as they bought the product, or after it's been delivered. But it can also kick in quite a long time down the road, like a year later, for example.What's the psychology behind buyer remorse and why does it happen? Buyer remorse can happen for a number of reasons. People don't have confidence in themselvesIf you sell a course, a membership, or coaching, buyer remorse could happen when someone loses confidence in themselves. Doubt creeps in and the person who bought your product suddenly isn't sure whether they can do the work. You (as the vendor) may have done everything you needed to do to sell it, but your customers are now doubting their own ability to get the work done. And so they start to regret buying your product.People have been burnt out beforeAnother reason why people experience buyer remorse could be that the minute the money leaves their account, they're triggered into a time when they were burnt in the past.Maybe they bought something, but the person who sold them the product didn't deliver on their promise. Or maybe the product wasn't good. We've all had bad experiences in the past, and we're all jaded somehow. So sometimes people regret buying from you, but it's not because of something you did. Rather, it's because someone else may have done something not as ethical or good as you. The product isn't what it promised to beWhat could also happen is that someone buys a course, and they're excited about it. But then they get started and realise the programme isn't what it said in the advertising. Sure - any good marketing is meant to get people excited. But that should never be to the detriment of content. People worry about what others might thinkAnother reason for buyer remorse is that people buy something but then start worrying about what others might think. This is all to do with the fear of being judged by others!Remorse is a natural physiological responseRemorse can also be a natural physiological response to all the tension and excitement that kicks in if you've been thinking about buying something for a long time, for example. At some point, you may feel apprehension, and that can be disguised as excitement. Because, physiologically, we have very little ability to tell the difference between terror, tension, or anxiety and excitement – they feel the same to us! So it's when we've paid for something (and the
7/19/2023 • 27 minutes, 27 seconds
What Is The ‘Foot-In-The-Door’ Technique And Why Does It Work So Bloody Well?!
What on earth is the foot-in-the-door technique, and why does it work so bloody well every single time? If you want to find out how to make more sales with this incredibly simple technique, you're in the right place! Let's get this show on the road! SOME EPISODE HIGHLIGHTS: (0:25) Join our FREE Facebook Group. (3:43) Check out our sponsor ZeroBounce. (5:32) What is the foot-in-the-door technique?(7:22) Why does this technique work so well? (11:56 ) You get to upgrade buyers. (13:15) An example of the foot-in-the-door technique.(14:58) When does the foot-in-the-door technique fail? (27:05) Ascension vs descension marketing.(31:54) How can the foot-in-the-door technique be used in your email marketing?(37:28) How to use the foot-in-the-door technique if you sell a membership.(39:16) Subject line of the week.What is the foot-in-the-door technique? The foot-in-the-door technique is a marketing tool that gets someone to make a small commitment with you in order to increase conversions for a larger commitment. In other words, you want people to do a simple, easy thing and then you encourage them to buy something more. It's about getting people 'in motion' because something that's already moving (as opposed to something that's static) has momentum to keep going.Why does this technique work so well?It creates momentumWe all know that momentum works. It's not magic or psychology - it's just physics! If you've ever tried to push a broken-down car, getting the wheels to start turning at first is really hard. But when you get the car going (and it's in momentum) it gets much easier. And human beings are exactly the same.So as a business owner, you want to get people into motion. Because when human beings commit to something, they're more likely to be consistent with it. Robert Cialdini talks about this in his book Influence: The Psychology of Persuasion, and he calls it the Commitment Consistency Principle. It’s the idea that if we say or do something that makes us internally back it up, we’ll stand by it. Because we like to be seen as consistent - to ourselves and others.So if someone bought a small product from you (like an eBook or a paid-for lead magnet), they're more likely to buy a course you have on the same topic when you offer it to them. And that's because they've already committed to something and shown their interest. You only show your main offer to pre-qualified peopleAside from putting people in momentum, the foot-in-the-door technique works because it allows you to show your main offer to the people who've already told you they're interested. If you have a new programme and email your whole list about it (several times, as the case might be), some people might leave because they're not interested. But if you only email the people who already showed you they have an interest by making a small commitment (like watching a video about that topic), then you can tell them about your offer and be more confident they'll...
7/12/2023 • 40 minutes, 39 seconds
How Kronda Adair Made $86,500 From A Small Email List
Do you think you have a 'small' email list? Then you might want to think again because our member Kronda Adair from Karvel Digital made a whopping $86,500 using ONE campaign from a small email list of just over 600 subscribers. Want to know how it's done? SOME EPISODE HIGHLIGHTS: (0:16) Join our FREE Facebook Group. (4:03) Check out our sponsor ZeroBounce. (5:51) Who is League member Kronda Adair?(10:25) How did Kronda get started with email marketing?(12:07) What was Kronda's biggest barrier with email marketing?(15:13) What's the first change Kronda made when she joined The League? (18:12) Was the time doing email marketing well-spent for Kronda?(22:19) What results did Kronda get with her email marketing?(25:36) What's next for Kronda and her email marketing?(27:37) What's the ONE action that had the most impact on Kronda's email marketing?(30:16) Subject line of the week.Who is League member Kronda Adair?Kronda is a certified marketing automation service provider. She builds automated engines in marketing, sales, and onboarding for mission-driven service-based business owners. After moving away from making WordPress websites, for the last four years, Kronda’s flagship, front-facing offer had been a Content Boot Camp designed to teach people how to create content that makes sales.However, after reviewing her business and her customers' needs, Kronda recently created a brand new offer called CRM to Sales, which is focused on helping people build marketing automation for sales or onboarding. Kronda and her team do an audit to optimise their clients' existing automation and create a strategy for them.How did Kronda get started with email marketing?Kronda was the type of business owner who used to tell everyone how great and important email marketing was, but, ironically, she wasn’t doing anything specifically with it! She had a ‘join my newsletter’ type of approach to email marketing and had about 100 people on her list.When Kronda decided to become more consistent with email, she started publishing a blog post every week and would then email her list about it. This gave her lots of opportunities to start speaking on podcasts and stages. By the time she found The League, Kronda was sending out an email every week but didn’t really have a system.What was Kronda’s biggest barrier with email marketing? Kronda's biggest struggle up to the point when she joined our membership was finding something new to talk about every week. With the plan to create content with a purpose, she'd focus on what she was trying to sell. And that felt like a heavy mental lift because her content wasn’t planned out in advance and it was emotionally draining to come up with ideas for it. Kronda said it felt like a lot of work! Plus, selling to her list was an uphill struggle, and she had to burn a lot of mental calories to keep up with that.A writer by inclination, Kronda didn't put the process off, as such. In fact, as a natural extrovert, even before email marketing was a thing, she’d send out emails from her account and BCC a bunch of people she knew in order to keep in touch with them....
7/5/2023 • 31 minutes, 42 seconds
What's The BEST Email Marketing Course On The Planet?
If you're thinking of buying an email marketing course, what should you look out for? What should a course even help you do? Should you invest in one? And what will you learn?If you want answers to all these questions, well, you're about to get them! Check this out! SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook Group. (4:45) What can an email marketing course help you do?(11:19) Can an email marketing course save you time?(15:01) The 3 key elements of a good email marketing course - strategy.(18:54) Email marketing campaigns. (22:32) Technology.(25:46) The best email marketing courses.(26:36) The best email marketing copywriting courses.(28:22) The best sales funnels courses.(29:52) Subject line of the week.What can an email marketing course help you do? What can an email marketing course help you do? Why would you invest in an email marketing course? You might be someone who does email marketing quite 'loosely' at the moment. That means you might have a list of people who bought something from you, and you send them a newsletter (sometimes) with some random information and a link to your website. Every time you send an email, you hope for the best. And (no offense, but...) you're probably not getting great results from your email marketing. If you’re currently sending emails of any description to anybody at scale, and you're not getting results, chances are there’s something strategically off somewhere. And it’s probably nothing to do with your copywriting skills – because that’s one of the smaller elements of email marketing. By studying a good email marketing course, you’ll learn a better system for doing email. And we don’t mean the tech here - it's about the systematic way in which you approach your email marketing.For example, you might learn a way that’s easier than what you’re currently doing, which may be a collection of different things you’ve put together based on what you've seen others doing. And that's probably not working very well. If you go ahead and buy an email marketing course, you should be clear on the outcome. And the way we see it, ultimately, is that a course has to help you make more money from each subscriber you already have on your list. What if you don't have an email list yet? You may be someone who's just getting ready to start so you don't have an email list yet. A lot of people who join our membership The League are at this point – they either don’t have a list or they have a 'small one' (of 400-500+ people) and want to do more with it. In reality, only about 20% of our members are people who do email marketing 'the perfect way'. Yes, it would be ideal to have everything set up and up and running before you even gain your first subscriber. That would mean that every single person you bring in is not having enough time to get disengaged. It would also mean that everyone would be going through a well-put-together bunch of campaigns that maximise the value of each subscriber.The bottom line is that email marketing courses help people at different stages. Whether you're starting your email list from scratch, or you already have one and want to get better results and earn more per subscriber, an email marketing course can help.Can an email marketing course save you time? You're probably wondering if an email marketing course can save you time compared to how long it'd take you to figure...
6/28/2023 • 31 minutes, 39 seconds
The Simple Formula For Coaches To Sell On Autopilot With Email Marketing
Are you a coach or consultant? Then you need to learn how to build a system that helps you sell on autopilot so you don't have to hustle to fill your next coaching group or programme. This is why we're here to tell you all you need to know about email marketing for coaches. Ready to learn how to get more of the right clients in less time and with less work? Let's do this!SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (6:10) Why should coaches focus on email marketing?(8:56) How email marketing helps coaches and consultants.(13:57) Email marketing helps you move people towards buying from you.(16:31) Create an email engine to sell on autopilot. (17:55) The typical sales funnel for a coach.(21:29) What happens when people don't qualify?(24:51) The best lead magnets for coaches. (26:34) Social media vs email marketing for coaches.(29:39) How can coaches sell using email marketing?(31:37) Subject line of the week.Why should coaches focus on email marketing? Coaches who sell high-ticket items, small-group coaching, or one-on-one coaching often worry about how email marketing might apply to their specific businesses. And coaching is indeed different.First of all, as a coach, you’re selling high-ticket items, so you tend to have a much more intimate relationship with your audience. You're giving more personal attention and help. And that requires someone to have a high level of trust in you before they go ahead and spend that amount of money. For example, we have a coaching programme called The Email Engine Accelerator. This is a larger investment and an intensive experience. And we use email marketing to communicate to people that they can trust us and that the process works.Another reason why coaching businesses are different is that often service providers feel they need to hustle for the next client. Long before we were working together and even figured out how to do email marketing, we both had a high-ticket coaching business for small groups. And it always felt like we had to hustle to find the next cohort of clients or fill any spots. How email marketing helps coaches and consultantsWith email marketing, you can replace the idea of hustling. Email helps you generate leads, so you're attracting new prospects for your coaching programmes. But it also helps you nurture those leads and build both the perceived value of the outcome and people's confidence at the same time. You need to give people reassurance and make sure they believe that your progamme works and will give them results despite what they have or haven't tried before. Through simple, automated email sequences, you need to give people confidence in your, your system, the results they can get, and the fact that they can successfully follow your approach. And the way to do that is by overcoming objections. Show people how your programme works in spite of their previous failings or the fact they might have no experience of doing this before. If you have a coaching business (or have a coaching element in your business), you can write emails (once) that will move people from one place to the next. Focus on building people's confidence and moving them through the stages of becoming paying clients. The great thing is while you're busy serving your clients and delivering a round of your coaching programme, you are also nurturing future clients. You could be selling all your spots for the next cohort way in advance! With email, you no longer have to hustle because your coaching clients are already lined up. This benefits your cash flow too because people...
6/21/2023 • 33 minutes, 43 seconds
How Emily Made Over $14k In 7 Days With Just ONE Email Marketing Campaign
Would you like to find out how our member Emily Moncuit from Emily’s Notebook made over $14k in only 7 days by using ONE of our email marketing campaigns?It sounds too good to be true, doesn't it? You join a membership, do one thing, and make a whole bunch of money. And when you implement the next action, you make more money! Mindblowing!But let's hear it from Emily... SOME EPISODE HIGHLIGHTS: (0:20) Join our FREE Facebook Group. (3:25) Who is League member Emily Moncuit?(5:59) When did Emily get started with email marketing?(8:29) What was Emily's biggest barrier to making email work for her?(9:35) What did Emily's emails look like before she joined The League?(12:54) What were the first changes that Emily made when she joined The League?(16:37) What impact has email marketing had on Emily's revenue and sales?(19:03) How does Emily feel about her email marketing now?(22:30) The one action that had the most impact on Emily's email marketing.(25:12) Subject line of the week.Who is League member Emily Moncuit?Emily teaches people how to draw (step-by-step) with a particular emphasis on supporting their well-being and integrating a drawing habit into their day. Emily used to sell a high-level ticket offer in the form of a course, but she's now transitioning into a membership model. Her business is evolving because there's a massive demand for drawing, as people have been disconnected from their creativity.Drawing is something we might be good at when we're in school, but traditionally and culturally at some point, it gets discouraged. And people are told to get "a proper job". That's when drawing becomes a hobby, and if we treat it like a hobby it's not part of our creative reasoning and evolution as human beings. So there’s a deeply rooted psychological connection that people have with drawing.When did Emily get started with email marketing?Emily started drawing in 2019 after her divorce to find a way to cope. At the time, she worked as a director in a government position where she was involved in community regeneration. Overnight, she started her creative journey by drawing every day, and at some point, she decided to do this as a career. Emily tells us her email journey before joining The League is pretty shocking. She would send emails sporadically and about once a week. Ironically, while she was used to doing a lot of face-to-face work to build communities on the ground, she didn’t know how to translate that to the online space. She had a mental block to community building and thought she needed the face-to-face, live context every week. As a result, her emails were very unfocused and with no real call to action.When she first implemented our first sequence of tasks, Emily says, it was like stepping into the light! She had a busy first month after she met us. In fact, she was as resentful as she was elated because she got results but also had loads of questions about how to do things.What was Emily’s biggest barrier to making email work for her?The biggest barrier for Emily was psychological - she didn't believe she could connect with people via email because in order to do that, people need to open your emails. And what if they don't? So she thought she needed to do social media instead. And this is no surprise because we know that everyone thinks their business and audience are different from everyone...
6/14/2023 • 26 minutes, 38 seconds
Use THIS Free-Trial Email Sequence To Turn Your Subscribers Into Paying Customers
Do you run free trials for your membership, course, or product? If you want to know if a trial offer is a good idea and want to get your hands on a free-trial email sequence for your business, here are some of the strategies we use to sell our own membership, The League. And there's some really juicy stuff in here! Ready?SOME EPISODE HIGHLIGHTS: (0:20) Join our FREE Facebook Group. (5:00) Should you run a free trial?(8:29) Trials help with risk reversal.(11:37) A trial isn't a discount!(14:28) Should you give full or limited access?(17:38) Do you need a free-trial email campaign?(21:14) The elements to include in your free-trial email campaign.(25:54) To bill or not to bill?(28:44) Free-trial email sequence key elements.(32:13) Subject line of the week.Should you run a free trial?If you have a membership, getting people into it is probably your main focus. And trials can definitely help with that. They are exciting, and any type of trial (free or paid) will get more people into your membership. The problem with a free trial is that many of those who join might leave afterwards. And that's because they haven't invested or overcome any sort of barrier to be there. So they're not likely to start doing the work. And without that, they can't get any results, which means there's no value for them in staying after the end of the trial. But when people invest in your membership, they'll do the work. The fact they paid money to join shows commitment because people won't want to lose the money they invested. Trials help with risk reversalOne of the big pros of running a trial is that it acts as a risk reversal strategy. In our SCORE email engine, the R stands for Risk Reversal. (And if you're wondering, the whole acronym stands for Sales, Content, Objection Handling, Risk Reversal, and Engagement). How does a trial take care of the risk reversal element?There are different ways of running a trial and lots of possibilities and combinations that go from a free trial to charging the full price of the membership. In other words, you could charge someone any amount you decide for them to join for 2 days, a week, a month, or however long you want. A trial allows people to try out the membership at a lower risk (or no risk). And how much you charge may have an impact on retention (i.e. whether people stay at the end of the trial). So you may need to play around with the duration and the price of the trial to understand what works for your business.And another decision you may want to make is around whether you give people full or limited access to your membership. The key is to find the combination that gives you the most money. If your trial is priced higher than free or $1, you're going to get fewer people signing up. But at least you get some money in your pockets. If you charge $1 or run the trial for free, then obviously you're not making much money in the process. We suggest you work out how much someone is worth to you over the lifetime of that person being a customer. And if that’s hard to calculate, try to work out on average how much someone is worth to you over a year. Look at the gross number per person.A trial isn't a discount!In our business, we currently have a $1 trial. But we've also tested offering a full-month trial as well as a 14-day trial. The idea is that you could run a trial and give access for...
6/7/2023 • 33 minutes, 50 seconds
Everything You Need To Know About Our Membership The League (THE Behind The Scenes!)
Want the behind-the-scenes of all the behind-the-scenes? Then let's talk about everything you need to know about our awesome membership The League.(Spoiler alert - this is some pretty cool stuff!)SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (4:20) What is our membership all about?(6:04) Why we created The League.(9:25) People buy for different reasons.(13:07) Why you want to sell from different angles.(16:23) The 'trifecta' of features you get inside The League.(22:36) What about the technical aspects of email marketing?(26:59) And we have Battle Plans too!(29:20) Who's The League for?(30:54) Subject line of the week.What is our membership all about?People ask us questions about our membership all the time. How does it work? Will it work for me? Well, first things first, its full name is The League of Email Marketing Heroes. When we first launched it, we didn’t know what to call it, and it was one of our members (shoutout to Fifi Mason!) who suggested the name we're using.And we might be biased, but we genuinely think it's the best email marketing resource on the planet that teaches you to make more sales (and more predictably) in your business using email marketing. And we obsess over improving it. All. The. Time. Why we created The League?People buy for different reasons, so you need different ways to sell and present your offers. But also, there's a benefit to selling a smaller number of products - it's more profitable and efficient in many ways. For example, if you only sell one thing, you only need one sales page and not 10! When you sell a smaller number of products, you need to sell them to more people, which means having to get more first-time subscribers to become customers and then having more of those customers buy another product. That’s how you make more sales from the same product and the same people – you sell more of your products to the people who are already your customers and maximise your customer value along the way. And then you bring in the next set of subscribers and do the same thing again. This is how we sell. And that's also what we teach inside our membership. And the great thing about this method is that people don't end up feeling overwhelmed about which of your products they want to pick. Because there's only one! That's why we only sell our membership The League, our programme Accelerator, and our Email Writing Agency. We have a few front-end products to get people to our main services, but broadly speaking, we don't need to switch our promotions up to talk about different things.And that means we're great at understanding our core product - our membership The League. We know how to talk about it and to make sure it's the best email marketing membership on the planet because we're not distracted by other things. We're able to focus on this one product, make it better, and fill it with deep content. People buy for different reasonsIf you have people on your email list who haven't bought yet, it's...
5/31/2023 • 32 minutes, 42 seconds
The Stupidly Simple Emails That Make Webinars Convert Like Crazy with Dave Dee
Do you run webinars in your business? Whether you do or you don't, you need to check out this conversation with Dave Dee about selling with webinars and email marketing. Dave's tried-and-tested tips (and this exact email sequence) work a treat and will help you convert like crazy. Trust us - you do want all the details (and wording!) of this stupidly simple email campaign. Here we go.SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group.(3:03) Did Dave really embarrass himself trying to speak Italian at a presentation in Italy?(5:06) The killer webinar & email marketing combination.(7:03) Crafting the perfect live webinar email sequence.(10:54) How to increase your webinar show-up rate.(13:53) The first email of the sequence.(17:27) Writing the second email of the sequence.(19:38) The third and fourth email of the sequence.(26:41) Subject line of the week with Dave Dee.(28:38) Get this FANTASTIC gift from Dave Dee!The killer webinar & email marketing combinationIf you want to make sales in your business you need two things - email marketing and a conversion mechanism. Dave Dee is an expert at webinars - his choice of conversion mechanism to be used in conjunction with email marketing. Dave believes that live webinars (not pre-recorded ones) are a tremendous way to build your list. You can generate leads using Facebook, LinkedIn, or other methods and drive them to webinars to build your list and convert leads into appointments (if you're a coach, for example) or sales. Dave's model is based on running a live webinar once a month and driving traffic to that webinar via email. It's great for list building but also for sales, especially if you sell a higher-ticket item. In fact, Dave's even sold a $100,000 product with this exact system by driving people to a landing page and inviting them to a live webinar.Crafting the perfect live webinar email sequenceWe're all familiar with webinars as, post-pandemic especially, they're everywhere – not just in B2B spaces but also in B2C. So to stand out, you have to use email in a more efficient and effective way. And here’s the exact sequence you want to use to promote your next (or first, if you haven't done one before) webinar. Typically, Dave runs his webinars on a Thursday, so his emails go out from Monday to Thursday. Dave finds that if you start emailing a lot earlier than that, people will register but then forget and not show up. So 4 days is plenty of time - in fact, a lot of people will sign up on the last day! In the four days leading to the webinar, Dave sends out a daily email (at 6:30 am) where he'll promote the webinar in the PS (and drive people to the registration page). On top of that, he sends out a solo email to promote the webinar (at 2:30 pm) - and that's what helps to increase registration. And here's a big tip. Everyone teaches that once someone registers for a webinar, you need to put them on a separate list and stop emailing them the invitations. Don't. Do. That. What you want to do instead is to send the entire sequence of invitation emails to everyone on your list - including the people who already registered. Sounds crazy and counterintuitive? Maybe. But it works. How to increase your webinar show-up rateThe people who register for your webinar will also go on a separate reminder sequence, but you want to keep sending them your regular emails too. And the reason for that is to increase your show-up rate. Dave typically gets a 50-60% show-up rate to his...
5/24/2023 • 30 minutes, 32 seconds
How To Create A Member Onboarding Sequence That Your Members Will Love
Do you run a membership or are thinking of putting one together? How do you welcome new members and make sure they feel reassured they're in the right place and know what to do next? Today we share how you can create an onboarding sequence for memberships that your customers will absolutely LOVE!Since launching our membership, we've had many different approaches to onboarding. And we can tell you this - simply giving people their login details isn't enough. New members need more hand-holding than that! So let's take you behind the scenes of our onboarding process and show you why it works so well. Ready?SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (2:42) What is a member onboarding sequence?(5:03) Being new to something is terrifying! (9:12) Why you shouldn't treat a brand new person like a member just yet.(11:30) The 3 key steps we use in our onboarding sequence.(12:59) Make sure each step leads to the next one in the sequence.(15:23) The email we send in our onboarding sequence.(19:36) Example of the first email in a member onboarding sequence.(22:35) Create an onboarding sequence your members will love!(23:22) Subject line of the week.What is a member onboarding sequence? Simply put, when someone joins your membership, you need to onboard them so they don’t get lost. You don’t want someone leaving because they feel overwhelmed, right? So you've got to take care of them. That's what an onboarding process is. If someone joins our membership The League, we have over 40 campaigns, 20 video trainings, and lots of unique phrases and terminology. So we understand that someone can easily get overwhelmed. And that's why we have an onboarding sequence to avoid that.When you become a customer of something new for the first time, it's terrifying! If you don’t have a grasp of the thing you’re learning you just don’t know what you don’t know. And you'll have to ask questions. Sometimes you don't even know if you're in the right place. Are all the things you need even in the membership?People who join your membership know what problem they have and the promise you made them. But they don't necessarily know the solution. So as a membership owner, it's your job to make it simple for your members. You want to make it easier for them to learn what you teach and fit it into their lives. Email onboarding best practicesWhy you shouldn't treat a brand new person like a member just yetThe first thing we'd like you to think about is that there's a difference between someone who joins your membership for the very first time and a member. To us, the job of the onboarding process is to take someone from being this new person who dipped their toe in the waters for the first time to being a fully-fledged member. It’s an interesting mindset switch, but it's so important that we even recommend you tag these two categories of people in completely different ways in your system.For example, when people buy things on the Internet, sometimes they ask for refunds. And we always used to think it was a bit painful to make a sale and then have someone ask for the money back 29 days later. But then we reframed our mindset and started thinking of that money as not being ours at all during those first 30 days. Imagine you're only holding the money for a while. That way, in the rare event they ask for a refund, you don't take it personally because you don't see that money as yours yet.So a brand new person isn't a 'member' just yet. And when you...
5/17/2023 • 25 minutes, 2 seconds
How To Get Your Customers To Buy Using Buyer Psychology In Email Marketing
Do you want to make more sales from your emails? We know how. And that's by using buyer psychology in email marketing to your customers to buy from you again and again. Ready to find out our best-kept secrets?(They're not really secrets by the way - we're more than happy to share so you can take your business to the next level!)SOME EPISODE HIGHLIGHTS: (0:15) Join our FREE Facebook Group. (4:41) What actually is buyer psychology?(9:17) People's beliefs impact the way they buy.(13:55) Other factors that impact the buyer's psychology.(21:45) Use stories in your email marketing. (26:49) Talk to your audience as if they were already customers. (29:32) Train your subscribers to click. (32:21) Share social proof (and sell hope).(36:07) Use urgency in your emails.(39:17) Subject line of the week.What actually is buyer psychology? Psychology is a huge part of what we do – it’s at the core of our work and frameworks. The idea here is to get people to buy based on what they think and feel about something. Because thoughts and feelings affect how people buy things. What we experience over the course of our lives leads us to who we are today, which is why two people may feel differently about the same set of circumstances. That's what makes us the humans we are. And this concept also rolls over into the process of buying. You might have two people who are demographically identical but who are psychologically very different and think differently about a lot of things. Just like us two, for example, which is why we tend to buy things for very different reasons! People's beliefs impact the way they buyOne of the things that impact how people buy is what previous experience they have with what you sell. If they’ve been ripped off by someone else in your niche, or if they’ve failed before, that's going to influence what (and if) they buy. So in our case for example, we know we have to do things to make sure we show that our approach is very different – it’s no bullshit and straight to the point. It’s open and honest.When people have beliefs or previous experience with someone in the same industry, they might approach your product or service with misconceptions. For example, a lot of people who already do email marketing don't think they need to hear anything new from us, so they'll immediately put their walls up. But our approach is completely different!The point is that someone's beliefs about what you sell and what you do affect their ability to buy. Do they believe you're trustworthy or that your process will work? Do they think you have their best interests at heart?What beliefs do people hold about themselves? On top of that, you also need to take into account the beliefs that people have about themselves. They might believe your programme works, but will it work for them? They might question this because maybe they tried something similar in the past and failed. The beliefs they have about themselves can contribute to buying or can stop them from buying. The psychology around how people buy isn’t all positive or all negative. But it’s something you can definitely tap into to fuel people’s decisions. Because not only do people have beliefs about you and what you sell but also self-imposed beliefs about themselves. So if someone thinks they can only succeed through accountability, for example, your job is to tell them your programme has an element of accountability.Don’t try and fight people’s beliefs – instead,...
5/10/2023 • 41 minutes, 14 seconds
How To Take Email Marketing Split Testing To The Next Level, With Matt Bacak
Do you split test? How do you do it? What kind of things do you split test and what do you do with the data? These are some of the questions we answer in this conversation with the awesome Matt Bacak about taking split testing for email marketing and taking it to the next level. Are. You. Ready? SOME EPISODE HIGHLIGHTS: (0:12) Join our FREE Facebook Group.(3:15) Does Matt really make animals out of paper?(7:23) Split testing vs optimisation.(10:52) Testing is like a game - can you win?(11:34) What should you split test?(18:23) What is radical testing?(24:29) Examples of radically different split tests.(28:41) Tracking and managing data for split testing.(35:19) Be better than you were yesterday.(41:21) How to connect with Matt Bacak.Split testing vs optimisationA lot of marketers say they split test. But what most people do, in Matt’s opinion, isn’t split testing - it's optimisation. A direct-response copywriter, for example, might 'split test' two different headlines. But if you're only making slight variations, that's an optimisation technique. So according to Matt a lot of marketers are 'optimisers' rather than 'testers'. When Matt talks about testing, he means trying things that are radically different. For example, different angles, variations, or offers - such as a beautifully designed page created by a graphic designer vs a basic, ‘ugly’ one created by a direct response marketer.Testing is like a game - can you win? To Matt, split testing in email marketing is like a game. Can you 'win' against someone else or yourself? Testing is closely linked to increasing profits, and Matt doesn't go one day without split testing anymore. He'll often run tests that 'fail', where the thing Matt thought was going to work doesn't. But he'll still gain knowledge and get answers to the question he asked himself on a particular day. Matt's been doing email marketing for 25 years. And this is how he makes it fun - by testing radically different variations. What should you split test? We asked Matt how he comes up with ideas. And a recent test Matt did was around trying to work out who out of some big-name players has better study points when it comes to webinars. Typically, when people find something that works, they tend to repeat it several times. In fact, as a rule of thumb, Matt starts paying attention if he sees something 3 times or more. Because that means the thing works. So, as an example, he decided to test a few options he'd seen for the 60-minute webinar reminder email against each other.And every time Matt tests, he’ll learn something new. He likens testing to driving down the road at night time. You may know the destination, but you can't always see what’s in front of you until you shine your lights on it. And when someone shines a light through something they’re doing, Matt feels compelled to pay attention. In fact, Matt even looked at what type of emails the US presidents send. And a fun fact he shared is that President Obama had 25 people on his split testing team while he was in office! So for Matt, split testing is all about shining the light brighter on the things that get repeated often. He'll monitor people who are hard to beat because they're the ones on his radar - the ones he's paying attention to. And he'll always test things that are already proven to work. What is radical testing?We asked Matt to tell us more about the idea of radical testing. And he explained that the...
5/3/2023 • 43 minutes, 14 seconds
How To Create A Lead Magnet Email Sequence That Gets Your Subscribers To LOVE You
How do you deliver your lead magnets? Do you have a lead magnet email sequence? If you want to know how to create a follow-up campaign that will increase your deliverability and get your subscribers to absolutely love you, you want to take notes about this. So stop what you're doing and read or listen! It'll change the way you look at your lead magnet funnel forever. SOME EPISODE HIGHLIGHTS: (0:16) Join our FREE Facebook Group. (3:29) What is lead magnet follow-up sequence?(7:23) Why you want a lead magnet email sequence?(10:53) A fantastic example of a lead magnet email sequence.(12:12) Why so many emails?(14:14) Increase the perceived value of your lead magnet.(17:39) Lead magnet email sequence - how it works. (21:07) Should you have a Welcome sequence too?(26:24) Why you want a separate Welcome sequence.(30:58) Subject line of the week.What is a lead magnet follow-up sequence? So you have a lead magnet funnel where people opt-in to receive your lead magnet. All great here. But how do you use a follow-up email sequence to make sure people download your lead magnet? And how do you put people into a sales sequence after that? What about a Welcome sequence? How does it all fit together? Here's our first tip. (And it's an important one). Unless your lead magnet is a sales video, don't give people your lead magnet on the Thank You page. Just don't do that. You see, despite what we've been told, a lead magnet isn't really free. It's still a purchase. And the currency people use to buy is their email address. In his book "Influence: The Psychology of Persuasion", Robert Cialdini talks about the concept of reciprocity. It's the idea that if you give someone something for free, they'll want to give you something back (i.e. buy from you). But lead magnets aren't entirely free. Because people 'buy them' with their email addresses.So never give people their lead magnet instantly. Because if you do, you lose an opportunity to get them to take the next step in your lead magnet funnel - whatever that step is. Why you want a lead magnet email sequenceThe other reason for sending lead magnets to someone’s inbox (and not on the Thank You page) is that you want to give people a reason to engage with you via email. You want them to read your emails! And sometimes people don't open your emails because they've signed up for a lead magnet, but they forgot all about it. They might remember the thing they wanted but not your name, for example. So you want to use your emails to bridge the gap between your lead magnet and anything you'll send after that. The lead magnet is the thing they're familiar with, but they don't know what comes next. This is where you build your relationship with your subscribers. Because remember - all they signed up for was a lead magnet. They didn't want to get into a relationship with you, so tell them what to expect. Your lead magnet email sequence is also the place to address objections and remind people that what you do is valuable. And yes, you can mention what you sell too - no one stops you from doing that! We certainly do and get sales from that on a weekly basis. A fantastic example of an automated email marketing sequence for your lead magnetSo we established you want to send your lead magnet via email. But how long should your email marketing campaign be? Well, it shouldn't be one email. Because that's not enough. People are busy and might miss your email. So you need to send more than one email to make...
4/26/2023 • 32 minutes, 39 seconds
Fix Your Traffic Problem For Good, With Todd Brown
Are you struggling to build your email list? Do you think you have a traffic problem? Then think again! Because today, Todd Brown explains exactly why list building has absolutely nothing to do with traffic (zero, nil, null) and everything to do with maths and economics. Ready to learn how to fix your traffic problem for good? If you do nothing else, just pay attention to this. You'll never look at your business the same way again. Honestly! SOME EPISODE HIGHLIGHTS: (0:22) Join our FREE Facebook Group.(2:44) Did Todd really work in a bakery?(5:12) You are an investor in your own business.(9:58) Is your traffic too expensive?(13:58) The 'Golden Ratio'.(18:28) The true economical foundation of your business.(20:40) You don't have a traffic problem!(23:09) Decrease costs or increase value?(30:00) It's a game of iteration.(37:23) Subject line of the week with Todd Brown.You are an investor in your own businessThis is probably one of the most important marketing principles you’re going to learn. Ever. It doesn't matter what product you sell, in what marketplace, and at what price point. If you’re an entrepreneur, you are an investor. Because you are investing in the acquisition and development of assets. And these assets are your customers or clients. The day you acquire a new customer (or new buyer), they'll spend a certain amount of money with you in their first transaction, and that's the average value of that new buyer. If they buy from you more than once, that value increases - that's the future value of that asset.There's also a cost (to you) attached to acquiring that customer. Maybe you're paying for social media ads? As a business owner and therefore an investor in your own business, you need to know these two numbers - the cost and the value of acquiring a new buyer. Is your traffic too expensive? So with that cleared up, it's easier to understand that when most entrepreneurs complain they have a 'traffic problem', they're really saying that the traffic to acquire a new buyer is too expensive. If it costs you $100 to run Facebook ads to acquire one buyer who only spends $50 with you, you're losing money. Simply because acquiring that customer is costing you more than what they'll spend with you.But if you get that buyer to spend more with you in their first transaction (and also to buy from you again and again), then you increase the value of that asset to your business. And then you can easily pay for the traffic to acquire them in the first place. So if your traffic is too expensive, you need to increase the value of your asset. And you no longer have a traffic problem! Because you're now able to pay to acquire that customer. It’s a simple mathematical equation!Conversion rates, opt-in rates, upsell rates, and lots of other performance metrics tell you whether a marketing campaign is working. But what they don't tell you is whether that campaign is financially viable. Because as an investor in your own business, something is only viable for you if you're making money back. And in order to know if you do, you need to know the cost and value of each asset. When you're able to manipulate those two numbers, the game becomes easier. And it doesn't matter if you're paying an arm and a leg to get a click, a lead, or a sale. If the asset is worth that amount and more, you're
4/19/2023 • 41 minutes, 53 seconds
WTF Is An Automated Customer Journey? Use the SCORE Method
WTF is an automated customer journey and why do you need to worry about it? How does marketing automation apply to email marketing, and why on earth are we still using the term 'customer journey' when we mean something else entirely? Grab yourself a hot cuppa and sit comfortably because you're about to find out the answers to these (and even more) questions that are keeping you up at night!Ready? Let's do this. SOME EPISODE HIGHLIGHTS: (0:27) Join our FREE Facebook Group. (5:02) What's a customer journey (or buyer's journey?)(9:02) What is an email marketing journey?(12:59) Attraction stage - growing your email list.(17:20) Consideration stage - educating your email list.(21:31) Think about your 'core content' strategy.(25:23) Purchase stage - selling to your email list.(28:02) Selling automatically with email marketing.(35:18) How can you automate the email customer journey?(37:02) Subject line of the week.What's the customer journey (or buyer’s journey)? You see, we're talking about the 'customer journey' or 'buyer's journey' here today, but it's probably the wrong phrase. It's what all the marketing books call it, but we're very much talking about someone coming into your world and joining your email list here (and all that comes after). So this makes them a subscriber or a prospect, not necessarily customers (not just yet). The 'customer journey' technically only kicks in when someone buys from you, but we're looking at what happens before this.So what you're about to read is to do with taking someone from the stage of awareness (finding out you exist) all the way to the purchasing stage (when they buy from you and become actual customers). But everyone calls it 'customer journey', so let's go with that. What is an email marketing customer journey?When you add email marketing into the mix, you can think of the journey someone goes through from being a stranger, then a subscriber, and eventually a customer. We have a very trackable, direct response journey that takes people from strangers to customers using emails, and that happens in 3 phases:Awareness or attraction, which, in the world of email is about building and growing your list. Consideration. This is about educating your email list. And purchase, which is about making the right offers and getting the sale.While these sound like very separate steps, they're not! And they can't be - they shouldn't be viewed in that way. Because when someone joins your list, you can't just leave them for a while with the promise to be back with some consideration content later. It doesn't work that way. So don't create standalone pieces of content that each sits in one stage - you want each element to work together.By using email marketing, you can merge awareness into consideration and then consideration into purchase very easily. Because as soon as people give us their email addresses and join our list, we can give them consideration content and make offers with every email they get. The reason why marketers get results when putting subscribers through an email marketing journey is that they are foreshadowing the final outcome and ultimate destination - i.e. to sell! And in order to do that, you have to attract the right email subscribers who are going to buy from you. So use the right language to bring them in!It's also worth...
4/12/2023 • 38 minutes, 34 seconds
EVERYTHING You Need To Know About AI For Email Marketing
Can you use AI for email marketing? Everyone is talking about ChatGPT at the moment. Unless you live under a rock, you'll have seen or heard something about AI or even tried it yourself. So can tools such as ChatGPT help with your email copywriting? Let's dive into all this! SOME EPISODE HIGHLIGHTS: (0:48) Join our FREE Facebook Group. (5:55) Should you use AI software like ChatGPT for email?(9:29) Can this new AI software create stories for your emails?(16:04) Where could you use AI for your email marketing?(21:04) What is the best AI email marketing copywriter?(24:25) What are the drawbacks of using AI email marketing software?(26:35) What happens when you combine our powerful email templates with AI?(28:01) Writing your own emails makes you a better marketer.(29:48) Only you can craft better messaging for your marketing.(33:32) Subject line of the week.Should you use AI software like ChatGPT for email? Last year we did a podcast episode about AI called Write Emails Using Artificial Intelligence (AI). But AI is such a hot topic right now that it felt it needed revisiting. Are emails written by AI 'good enough'? The fact they're written by a computer is great, yes. Only a few years ago, the thought of this happening would have been ludicrous. But now these things are possible, and that's amazing. The real question is - if you'd paid an email marketing agency to write an email for you, and you got something along the lines of what you get from an AI tool, would you be happy? The answer is no. Because it's amazing that a computer can take a prompt and write an email for you that not only makes sense but also covers the topic appropriately. But is it as good as what a human could write? Is it as good as what an agency could produce? Or even as good as something that you could write yourself with our teachings and frameworks? No. To borrow an expression from our friend Jon Benson, when you read an email out loud that was written by AI, it's a bit like hearing the radio announcer's voice in your head. You know that tone - it sounds artificial. And humans connect with other humans. They connect with your personality. So as soon as you put AI in the mix, you're taking that humanity away. And that's a big loss. Can this new AI software, such as ChatGPT, create stories for your emails?We’re not saying AI has no place in marketing – it’s actually extremely useful. But can it create the stories we include in our emails? A lot of our approach is based on storytelling because stories are compelling and persuasive. And yes, AI can help you find stories.In fact, Rob did a little experiment and asked ChatGPT to come up with a story that happened to him that day that he could tell his friends down the pub. And when the software started typing about elephants dancing in the streets, Rob had to stop it. The tool was writing a dream. So Rob asked the tool to try again, but this time to make the story believable. It had to be something that could happen in real life, be logical, and follow the laws of physics and nature.In the end, the tool came up with the story about Rob seeing a cat in the street. Initially, the cat seemed a bit shy and cautious. But then Rob found something in his pocket and fed the cat, and the cat became friendlier. All good here. Then Rob asked the tool to relate that story to a lesson about email...
4/5/2023 • 35 minutes, 21 seconds
Mindblowing Techniques To Connect More Deeply With Your Email Readers With Rob Marsh & Kira Hug
How do you connect more deeply with your audience when sending out emails? Rob Marsh and Kira Hug from The Copywriter Club tell us all about the persuasive copywriting techniques that professionals use in order to build and maintain strong relationships with their email readers. And you can start using these techniques too. Straight away! Ready to take notes? SOME EPISODE HIGHLIGHTS: (0:17) Join our FREE Facebook Group.(2:27) Did Kira really eat a hamster once? (4:31) The importance of using your real voice.(7:36) The persuasion technique called LIKING.(12:41) The persuasiong technique called SIGNIFICANCE. (15:43) When should you add persuasion techniques to your writing?(17:38) Do persuasive techniques only work in email marketing?(18:47) The persuasion technique of ANCHORING.(20:35) Building trust with your audience. (21:45) Subject line of the week with Rob Marsh and Kira Hug.The importance of using your real voiceRob and Kira help people become copywriters or improve their copywriting skills, and a huge part of that is teaching people how to connect with their audience. Because if you’re not establishing a strong connection with your subscribers and are just throwing copy into the wild, people are going to ignore you!So the first thing we all need to do in order for people to feel the emotion coming through their screens when they read our emails is to create a brand voice that reflects the way we talk. That means not polishing yourself to sound like a super sleek marketer. Because who would trust that person? Instead, pull your own voice into the copy. And to do that, you want to almost imagine you're dictating an email to yourself. This also means not worrying too much about misspellings and grammatical mistakes. Because guess what? Most people won't notice. And those who will might reply back to point out an error, which is good for you because it creates engagement. And engagement with your emails tells Gmail and the other platforms that your emails are worth reading and responding to. In other words, you're increasing your credibility as an email sender! And that's why copywriters and marketers sometimes make mistakes on purpose in order to generate that engagement. At the end of the day, if you're delivering value, typos shouldn't matter that much. The persuasion technique called LIKINGRobert Cialdini, in his book "Influence: The Psychology of Persuasion" talks about the technique of liking. You help people liking you through exposure and repeatedly showing up and sharing personal details. This helps people connect with you.For example, we (Rob and Kennedy) do this by sharing personal facts about ourselves at the start of each podcast episode. And people tend to remember those about us. Another example is that Rob Marsh had a lot of responses when he shared about his mother passing away. Of course, it doesn't have to be something as deep as personal as that - the time he shared about giving up Coke Zero worked just as well. Sharing personal details helps you create personal connections, which is vital because people buy from people they like and trust.Evoking nostalgia and using pop cultureWhen it comes to sharing personal details, think about putting boundaries in place that you’re comfortable with so you don't suddenly feel completely vulnerable and exposed to the world. You might not be comfortable sharing something as deep and meaningful as...
3/29/2023 • 24 minutes, 54 seconds
6 Things You Didn't Know Your Email Marketing Platform Could Do
What if your email marketing platform could do more than you think it can? What if there was a super simple way for you to do some things that sound very technical - and something that only big companies with huge budgets could do? Well, we're here to show you 6 amazing things that the best marketing email platforms can do (thanks to a little sprinkle of magic from us). Ready to have your mind blown and your business changed for the better? SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (5:18) Introducing our software - Automate Hero.(7:33) Tracking where your customers are coming from.(12:29) Showing people the right offers.(15:20) Creating urgency for every subscriber.(18:33) Offering hot leads the product they're after.(22:38) Targeting subscribers based on their browsing behaviours.(26:58) Increasing the consumption of your sales videos.(29:00) Want access to these tools? Join our membership The League. (33:27) Subject line of the week.Introducing our software - Automate Hero Automate Hero is a tool we created for our members inside The League that plugs into your existing email marketing platform and adds some technical capabilities that sound complicated but are really really easy to do. So here are the 6 amazing things that our members can do by using Automate Hero. 1. Tracking where your customers are coming fromThis is all about being able to know for sure how someone first came into your world and when and how they first became a customer by buying one of your products or services. Automate Hero gives you the ability to track this inside your email marketing platform. And it doesn't use pixels or cookies. Because we know those things are often inaccurate and not easy to use. Installing Automate Hero takes 10 minutes, and then it'll be up and running forever. But the key here is that you'll be able to track the information with accuracy. So if a podcast listener decides to download one of our lead magnets and then a month later joins our membership via a link in one of our emails, we can track that. Do more of what's working and stop doing what isn't! And this is really powerful because it allows you to accurately review your activity over a period of time and determine what's working in your business. If you relied on the data from the ads reporting platforms, for example, you'd never get anywhere because the numbers often don't even add up! As we always say, knowing what works in your business is key, so you can do more of what's working and stop doing what isn't. This is why, at the end of 2022, we stopped investing in our Instagram strategy. Because when we looked at the data, we realised that less than 1% of our members were coming via that route. So we redirected all that time, money, and effort into strategies that give us a return on investments. And knowing where people originally come from and when they buy is important because the buyer's journey is hardly a linear one. If someone becomes a customer years down the line, we'll still be able to track it!2. Showing people the right offersThe second functionality that Automate Hero allows your marketing email platform to perform is sending people the right offers instead of showing them something they already bought. So imagine
3/22/2023 • 35 minutes, 9 seconds
Turn Every Client Into Two More Using Simple Referral Marketing
How do you grow your business by turning each and every client into two more? Today we share our proactive referral marketing strategy, which is something that will help you grow your business exponentially. Ready to go through the steps to do this? SOME EPISODE HIGHLIGHTS: (0:13) Join our FREE Facebook Group. (6:03) Creating a memorable hook.(8:59) Creating more memorable hooks.(12:32) Step One - planting the seeds.(17:43) Step Two - watering the seeds.(20:05) Step Three - asking for the referral.(22:14) Rewarding the referral.(24:09) Sending a gift that doesn't fit in a drawer.(27:30) Offering double-ended incentives.(30:12) Subject line of the week.Creating a memorable hook Having a referral strategy is a great way to grow your business, especially if you work with clients on a one-to-one basis or in small groups. If you have a service-based high-touch business that serves a small number of clients, this referral strategy works like a dream. But we're going to show you how to use this strategy that Kennedy's been using for his entertainment business for over 15 years for a membership, course, or programme as well. The first thing you want to do is to create a memorable hook for your products, services, or brand. For example, for our podcast (The Email Marketing Show) we have a tune that sticks in your head. It's annoying and simple, and that's done on purpose. Because that's the whole point of marketing - you want to create something that people will talk about.Creating more memorable hooksWith our podcast, we didn't stop at the tune. That's why we came up with a secondary memorable hook - Email Marketing Wednesday. It's so obtuse and weird (and purposely a bit crap) that it becomes memorable. It also allows to create some tension and conflict, which is memorable in people's minds. We don't disagree much on our show otherwise. While we might not agree on everything in business and life, there's no tension or friction between us - there's no real drama on the show. So we created some through a memorable hook. Also, at the start of each episode, we read out a fact about each other. And we know that some of these things stick in people's minds because they come up to us at events and tell us they remember! And having something that people remember about your product or your brand helps you create more referrals because it means they have something to tell their friends and family about. Another thing we do on the podcast is to play a game with our guests where one of us has to guess one true fact about our guest. It's something interesting to describe the podcast by, so think about giving people a pre-loaded 'script' to talk about you and your products or services. But memorable hooks aren't the only thing you need. If you want to grow your business exponentially, you need a proactive referral strategy. Your intention here is to turn every gig or client into two more. So how will you do that? Step One: Planting the seedsThe first stage of Kennedy’s referral marketing technique is all about planting seeds. And you do that as soon as someone gets in touch to enquire about becoming a client. You ask them how they heard about you. And if they say they found you on the internet or via an ad, you act surprised and let them know that actually most of your work comes from customers recommending you to...
3/15/2023 • 31 minutes, 50 seconds
How to Create 3 Big Sales Spikes During Your Launch with Mara Glazer
How do you create a sales spike during your launch? Do you rely on making the majority of your sales on the last day? What if we told you there's a way to generate not ONE spike but at least THREE during the launch of your new product or service? Genius copywriter Mara Glazer tells us how.If you have a membership, coaching programme, or course, you're going to want to take notes. Ready?SOME EPISODE HIGHLIGHTS: (0:14) Join our FREE Facebook Group.(4:05) Does Mara Glazer really hold the record for the most push-ups in her old high school?(6:31) Why you need 'copy choreography'.(8:51) Create a priority notification list. (9:41) Give them an idea of the price but don't tell them what it is. (11:30) Keeping people engaged during the pre-notification period. (12:33) Opening the doors. (16:37) Creating the last sales spike. (18:39) Using the 'micro-membership' concept and the 24-hours special bonus. (24:19) Subject line of the week with Mara Glazer.Why you need 'copy choreography'One of the things that Mara helps people with is launching programmes, memberships, and courses. And if you've ever launched anything, you'll know that most people tend to rely on a big sales spike or boost on the very last day. But if you get really smart and use what Mara calls copy choreography, you can create sales spikes throughout your launch - not just at the last minute. All you need to do is to ensure you have the right components in the right places. In other words, you want to think about the sequencing of events that need to happen (and in what order) to create more than one sales spike throughout your campaign.And that means your first step is to brainstorm the copy choreography before sending out your email campaigns. Makes sense, right?So here's what you do. Create a priority notification listOnce you've planned the sequence of events, you need to think about building anticipation with your audience before the cart opens. One way Mara does this with her clients is by creating a priority notification list that people can sign up for in order to be informed when the doors to the membership or course open for the first time. If you're launching a brand new membership, here you're giving people the chance to join as founding members and be grandfathered in at the best possible price. The key here is to encourage people to sign up for the pre-notification list by offering an awesome sexy bonus. This is how you create the first sales spike. Give an idea of the price but don't tell them what it isAnother great tip from Mara here is to give an indication of what's included in the membership but without giving an exact price. Instead, you can give an idea. For example, you could say that the price of the membership is less than a casual dinner with their best friend. This tells people that the membership is affordable and inexpensive. But the bonus is what will make them go ahead and buy. It's as if you were selling the bonus harder than the product itself by lifting it on a pedestal for the people who sign up for the pre-notification list. Keeping people engaged during the pre-notification periodThe pre-notification list is promoted for about 2-3 weeks. During this time, to keep people engaged and interested, Mara will send out relevant videos that help position the membership through email marketing and social media. Each video sits on its own page with an opt-in underneath to give people the chance to sign up
3/8/2023 • 26 minutes, 39 seconds
Email Marketing vs Social Media (Why We Keep Ditching Our Social Media)
Social media vs email marketing. Is one better than the other? Want to know what we really think about all this? And yes, we might be a bit biased towards email, but there are specific reasons why we keep ditching social media platforms - want to know what they are? Let's find out! (0:32) Join our FREE Facebook Group. (5:10) We don't hate social media!(7:54) Why knowing your numbers matters.(10:36) Find out what your top sources are.(12:15) What is social media really good for?(15:18) Social media vs email marketing in action.(18:15) Don't have time for email marketing? Think again!(20:35) Do email marketing first.(22:53) Subject line of the week.We don't hate social media!We always get accused of being haters of social media. But we're not! We are on social media. Daily! If anything, we love hanging out in our free Facebook group. And we recognise that social media has its place (and its own set of rules) when it comes to making sales and growing your business.Some people may use email marketing to build their lists and tap into an audience, while others use it to nurture their community. Inside the private Facebook group for our membership, The League, for example, we discuss how people use our email marketing campaigns, and we help them refine their work. So we don’t hate social media - we actively use it. We even used to run a Twitter chat, and we've certainly dabbled with Instagram.But the only social media we use now is our Facebook group. And that’s because that allows us to nurture relationships and keep the conversation going. Facebook isn't an outbound platform for us. Instead, it's something that allows people to lean into us. We get to connect with the people who are excited about our work and want to come into our world to learn from us. Why knowing your numbers mattersHaving said that, we keep ditching social media platforms. We stopped our Twitter chat and don't invest in our Instagram as much anymore. And that's because of what the numbers are telling us. We always look at data to see what's working and what isn't. We track everything we do by using UTMs. These are bits of code that we add at the end of every link we share. So when people subscribe to our email list or become customers, we know how they came into our world. Can you say the same about your subscribers or customers? Where are they coming from? If you're a member of The League, we have some training on UTMs and tracking in the Battle Plans area. We even have some specific tools within our Automate Hero software to help our members track their numbers. (And it's all free!)Why does looking at data matter? Because if you know how people come into your world, you can do more of what's working. And if you don't, it means you're running blind. Without tracking, you won't know if you're moving in the right direction and towards your destination. Because you can’t fully rely on gut instinct to do that. You need to know for a fact that what you're doing is working. Find out what your top sources are In our business, we check our numbers every 90 days to identify the top 10-15 traffic sources that brought subscribers into our business. We...
3/1/2023 • 24 minutes, 59 seconds
How Brad Brown Made $90k By Automating Webinars
Do you run live webinars and promote them through your email marketing? Have you ever thought about switching to automated webinars? Oh, the possibilities...You see - one of our members, Brad Brown, went from running two live webinars a week to an automated one. And here he shared the story of how he made $90k in the process. He not only increased his sales and profits but also smashed his ad spend and freed up his time to grow his business in different ways. What's not to love here? Ready to hear exactly what Brad did (and what you can do in your business)? SOME EPISODE HIGHLIGHTS: (0:19) Join our FREE Facebook Group.(4:23) When did Brad start using email marketing in his business?(9:11) What were the biggest barriers to email marketing?(10:24) Why did Brad join The League?(12:55) Switching to automated webinars.(18:16) Implementing other email campaigns.(20:34) The ONE action with the most impact.(22:28) What's next for Brad and email marketing? (23:14) Has email marketing taken over Brad's life?(25:26) Subject line of the week.When did Brad start using email marketing in his business?Brad and his business partner run an online coaching business where they help people become the best runners they can be - no matter whether they're new to running or they're professional athletes. When they first started, Brad and his business partner would travel around South Africa helping the organisers of a famous running race, and ten years or so ago, they ended up setting up a business together. Like many, they started with one-on-one coaching, but in order to leverage their time, they eventually built a training platform that connects with all the main running apps and created a community of engaged runners around the world. So when did they start with email marketing? Quite early on. Brad had a lead magnet that he used to grow his email list. From selling digital training plans that would be emailed out to runners, he built an online platform in late 2018 where he's been relying on email regularly and consistently. What were the biggest barriers to email marketing? Brad believes that, at first, he struggled with messaging. They were creating a lot of content (YouTube, podcast, etc.) and that felt a bit like bombarding their audience. They had no real strategy around selling through email marketing, and as a result, they dabbled with different promotions or webinars to find something that worked. Emails would all be live (broadcast and not automated) at that point and mainly around the YouTube videos that were published every week. The barrier was that nothing was selling on an ongoing basis. Why did Brad join The League?Before Brad joined The League, their business was purely event-based, which means they helped people train for events and marathons. But when Covid hit, people stopped training, and that brought the business to a halt. So Brad and his partner started looking at what they could do to grow while people couldn’t train for events.While focusing on the over-50s as a niche, Brad and his partner decided to run a live webinar. That became so successful that over the following two years, they delivered a staggering 60 live webinars, with the aim to accommodate the most time zones possible. And that meant they were up early in the morning and then late at night. The team was
2/22/2023 • 26 minutes, 30 seconds
Best Email Marketing Campaign To Get Your Customers To Buy Again (And Again)
What's the best email marketing campaign to get your customers to buy from you again and again? Well, we have a few. And the reason for that is that there are plenty of ways to increase the value of your customers. Want to get all the juicy stuff on this? Let's go! SOME EPISODE HIGHLIGHTS: (0:11) Join our FREE Facebook Group.(4:41) The segment of your audience you're probably forgetting.(6:30) Invest in your existing customers. (9:23) Why you need an email engine.(12:34) Why you need a customer engine.(16:16) How to increase the value of your customers through upgrades. (18:23) How to increase the value of your customers by offering other products.(20:53) How to increase the value of your customers through referrals or affiliates.(22:47) How will you encourage your customers to buy from you again and again?(26:15) Subject line of the week.The segment of your audience you're probably forgettingGetting subscribers to buy from you is something we all have to do and one of the most challenging things you'll have to do in your business. You need them to trust you and get to the point where they're ready to make that first transaction with you. And that requires effort. So the faster you can do it, the better. Because every day that goes by that someone isn't a customer yet, the more resistance they experience, and the harder it gets.But there's another segment in your audience that you need to put attention to. Because while it's not often talked about, you could be leaving a lot of money on the table if you ignore it. We're talking about your existing customers - the people who have already bought from you. Because now you want them to buy from you again and again.Invest in your existing customersIt's easy enough to think that once someone’s bought from you, you need to move on and find someone else. But this person has proven a few things to you. First of all, they've proven they have a credit card and are prepared to use it to buy online. But the most important thing they've proven is that they're happy spending money with you. So now they only need a little nudge to be able to buy more.Why? Because you built value and reputation with your customers - they already trust you. So they want to continue working with you because it's easier, less risky, and more enjoyable than having to go and find someone else and figure out if they can be trusted.So what's the best email marketing campaign to get your existing customers to buy more from you? There are a few campaigns you can use, depending on what option you choose. But let's talk about engines for a minute. Why you need an email engine You’ve probably heard us talk about our email engine before. It's the tool that helps us convert subscribers into customers. But we also have what we call a customer engine. To put this into context, we consider our membership The League our core product - our 'Rome', because all roads lead to it. What does that mean? That we want everyone on our email list to eventually become a member and get results through our membership. So in the most simplistic terms, our email engine is about showing people different offers to take a look at our core product.Once they join, people can see how simple and effective email marketing can be. Our members can grab campaigns and deploy them and see how fast and predictable their sales become. And as for us, we have the...
2/15/2023 • 27 minutes, 52 seconds
Get Your Emails Opened Using NLP - With Jon Benson
Can you use NLP for marketing to get more of your emails opened? This week we talked to Jon Benson from Copy Pro and EPIC Email about using NLP (Neuro-Linguistic Programming) in your email marketing to grab your audience's attention and get more of your emails opened.Ready to find out a handy trick or two to sell more and ethically? SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook Group.(3:00) Is Jon really allergic to pollinated fruit?(4:47) Who is Jon Benson?(6:47) What is NLP and why does it matter in email marketing?(8:15) Creating a pattern interrupt.(9:50) How to grab people's attention. (12:04) How to 'promote' in your emails.(16:50) How to create links people will want to click on.(19:26) You don't need to create new content all the time.(21:52) Subject line of the week with Jon Benson.Who is Jon Benson? Jon Benson is known as the person who invented the video sales letter and was the first to sell copyrighting software. Somewhere along his business journey, Jon also started thinking about ways he could apply the same NLP and persuasion tactics to emails. Known for successfully employing and teaching techniques such as pattern interrupt and future pacing, Jon introduced these concepts into the world of email marketing. And that's how EPIC Email was born. What is NLP and why does it matter in email marketing?But first thing first, what is Neuro-Linguistic Programming (NLP)? Jon sees NLP as a tool to help you make sales. It's based on the idea that human beings can be persuaded to take action through simple language commands - all without being manipulated.We all know that the word 'manipulation' has a negative connotation, but it’s not necessarily bad. Parents 'manipulate' their children into eating their vegetables all the time after all! For Jon, selling is the art of ethical manipulation or persuasion, and NLP is a building block for that.Creating a pattern interruptOne of the things we have to do at the beginning of every sales conversation (no matter the medium) is to grab attention. Because without the attention of your audience, you’re shouting into a void!When it comes to emails, grabbing attention is not as active as it would be if you were standing on stage. So to grab the attention of your subscribers and get them to pay attention to your emails, you want to create a pattern interrupt.Jon will typically start an email with just one or two sentences that either seem out of place or that direct someone into something they’re not normally used to seeing in an email. For example, an email that converted well for Jon started with the phrase “Look around your room”. That’s not a request – it's a command.How to grab people's attentionThe idea here is that you can use words that create patterns where you engage someone’s mind without them knowing you’re doing it. This is NLP, and it works because it's unusual - it's not something you tend to write at the start of an email. Another email starter Jon used in the past is “What’s the one thing you remember the most about your father?” So it's all about starting your emails with something interesting or a story, so people want to click on the email and read more.What we just described with this idea of grabbing your...
2/8/2023 • 25 minutes, 51 seconds
Mistakes You're Making With Your Email Marketing Automation Strategy
Do you feel confident about your email marketing automation strategy? In the work we do, we see people make some common mistakes when running email campaigns, which is why inside our membership The League we teach people how to make their email automation simple by using something we call the email engine.Want to find out more about it? SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group.(3:54) Mistake: Not doing email automation at all.(5:56) Mistake: Not testing your emails live before automating them.(7:17) Mistake: Creating email sequences around different products.(9:55) Mistake: Building complicated email marketing automations.(11:55) Mistake: Spending too long building automations.(14:09) Mistake: Not having a Welcome sequence.(15:57) Mistake: Keep doing things that aren't working.(17:48) Mistake: Rushing through the process of building your email engine.(19:17) Mistake: Not checking the performance of your automations.(23:09) Subject line of the week.Not doing email automation at allThe first mistake we see people make is to not use email marketing automation at all and only send live broadcast emails instead. If you do this, you're missing out, because more than 80% of the sales across our entire business come from email automation. So if you don't have a sequence of emails that automatically goes out to present your core offer, you're leaving significant money on the table. You want to make sure you build email campaigns to introduce your product or service. That's so people know what your core product is and you can make the best possible offer to every single person who comes into your email system. But in order to do that, you need to use email marketing automation. Not testing your emails live before automating themThe next thing you need to do is to test your emails live before you automate them. This may sound contradictory, but it's not. Because what you want are automated email marketing campaigns that turn subscribers into customers, turn customers into repeat customers, and bring old clients back. And you want these things to happen fast.But before you take an automated campaign and include it in your email engine (for every single new subscriber to go through it) you want to be sure it works. Because let's face it - not all implementations are going to work for all businesses all the time. So it’s important you take the campaigns we have inside The League, run them to ensure they work (with your audience, your offer, and your setup), and only then automate them and add them to your email engine. Creating email sequences about different productsAnother mistake we see is marketers put email campaigns together and keep switching between products, with one campaign about one product, the following one about something else, and so on. But switching between products is the least efficient way of using email automation. What you want instead is to have a series of campaigns that promote the same product. For example, if someone joins our email list, we may launch a campaign called The Overture (which introduces our core product), and if people don't buy, we then run another campaign about the same product....
2/1/2023 • 25 minutes, 37 seconds
How We Used A Facebook Group To Build Our Email List From Scratch
Facebook group, email list. Can you use one to grow the other? We certainly did. And here's exactly how we built our email list to make the first $100k+ in this business in 12 months using a FREE Facebook group. Want to know how you can do that too in your business? Let's dive in. SOME EPISODE HIGHLIGHTS: (0:15) Join our FREE Facebook Group.(3:53) Our Facebook group - how we started.(6:41) Our Facebook group - how we captured people's attention.(10:36) Stop doing things that aren't working.(12:34) Why we created a traffic loop.(14:53) Try different types of posts.(17:27) Your Facebook group is full of your ideal clients!(19:47) Use traffic loops to make more sales. (22:31) Check out our new course - Group Loops.(24:45) Subject line of the week.Our Facebook group - how we startedWhen we first started our business, we thought having a Facebook group was a cracking idea. And the reason for that was (and still is) that we wanted to leverage Facebook’s massive audience. Because there are billions of people on the platform! And we wanted some of those people to see our offers. Back then, we couldn't afford to pay for ads though. And in order to do what we do, we had to build our email list.So we started a free Facebook group. Then we bought a bunch of courses to learn about the conventional wisdom that other people were teaching. We even put a member of staff in charge of our Facebook group. But the whole thing just failed. Our Facebook group was tumbleweed – a ghost town. People weren’t joining, there was no engagement, and the Facebook group wasn't doing anything for us.Of course, we didn’t want to have a Facebook group for the sake of having one. We wanted to leverage the algorithm by genuinely doing what Facebook wants to do. And that's to attract people to communities and keep them on the platform. We wanted to leverage Facebook to build an email list. So what we're sharing here is how to create and run a Facebook group that helps you get people onto your email list and make sales.Our Facebook group - how we captured people's attentionAt first, we couldn’t get the Facebook group to work for us. People simply wouldn't engage or post. So we gave up. But then we realised that in the previous 18 years of running various businesses, we'd never been able to make a lot of conventional wisdom work for us – certainly not around email marketing. And the same happened with Facebook marketing.So we decided to figure this Facebook group thing out ourselves. We needed people to join our email list and having a Facebook group seemed to be the only thing that would allow us to do that for free and at scale - in a way that would bring in people consistently and could be scalable. Unfortunately, we didn't have the luxury of having a large email list that would allow us to launch a Facebook group and make it popular. We were at a disadvantage there. So Kennedy took on this task - he made it his obsession to figure it all out. He started out by making two posts every single day, even if at first he was shouting into the void because the community wasn't engaged. Often, Kennedy would post twice a day and get no responses. But he kept going. And it wasn't until we hit 100 members that people started to comment. When we hit 300 members, people started to post themselves, and that was a real milestone. We...
1/25/2023 • 26 minutes, 39 seconds
Stop Wasting So Much On List Building by Using Traffic Loops
What's the secret to building email lists in less time? Well, it's easy. If you want to save money and time with list building, you need to use Traffic Loops. Want to know what that's all about? Let's find out! SOME EPISODE HIGHLIGHTS: (0:11) Join our FREE Facebook Group.(5:22) You need both social media AND an email list to grow an audience.(7:48) Social media and email marketing amplify each other.(10:44) Make sure people see your offers at different times and in different states.(12:04) How traffic loops increase engagement.(14:16) People buy when they're ready - let them go!(16:43) When you use traffic loops you can sell more in your emails.(19:21) Grab our new course - Group Loops.[INSERT LINK](20:04) Subject line of the week.You need both social media AND your email list to grow an audienceWe used to think that social media is what you need in order to build an audience. Then somehow you move people to your email list and sell them things. The problem is that we used to see this relationship between social media and email marketing as a one-way road when in reality it's a two-way road. What do we mean by that? That the best way to build a big social media following is to leverage your email list. It's a loop. Your email should be helping you grow your social following, and your social following can help you grow your email list.Think about it. Sending an email is the best way to send traffic to anything – not just your sales page, but your podcast, your social media, your webinar, or whatever you’re trying to enhance. The absolute best way to build a social media following is with an email list. And the best way to build an email list is from the traffic that includes social media. So as you can see, this becomes a lovely circular relationship where one element supports the other and helps you deepen the relationship with your audience. That way, you get to become a three-dimensional influencer, personality, or business to follow.Social media and email marketing amplify each otherWhen you do that, email amplifies social media and vice-versa. So if you’re launching a new programme, for example, you’ll post about it on social media and then also send emails to your list. That means you're minimising the chances of someone in your world missing the fact you’re launching something. And yet, how many times have you launched and promoted a product or service, and within a matter of days or weeks someone got in touch to say they missed it? It happens. Because the social media algorithms didn't show someone your posts on a particular day. Or maybe that person didn’t see your emails. So your job is to do both – social media and email. Because one amplifies the other.This is getting more and more important as we’re seeing the cost of getting people into our world skyrocketing through the price of advertising. Even organic growth is difficult – it’s now a lot harder to get your posts seen by a good number of people. Both the financial cost and the cost of your efforts are increasing.Let’s say you’re running ads to get people to join your Facebook group. That money is now spent, and there’s nothing you can do to recoup it unless you keep that effort and impact going by creating a loop. In other words, you want to keep this process in momentum and give it motion. And the way to do that is by moving someone who joins your social media onto your email list.Also, when people come through a lead magnet, a freebie, or sign up to your email list to get your newsletter, you...
1/18/2023 • 21 minutes, 32 seconds
How Facebook Groups and Webinars Make Matthew Harrington a Happy Man
Is there a link between Facebook Groups, webinars, and email marketing? Can they all work together? We asked League member Matthew Huntington from the Behaviorist Book Club how he used his Facebook group to welcome new members and convert them into paying customers following our advice. Matthew's story is phenomenal. He went from hardly being able to afford a monthly membership to hiring his first member of staff. After joining The League, he made some simple changes to his business that created a massive wave in results. (And in case you're wondering, we're talking about money and sales here!) You're going to want to take notes here! SOME EPISODE HIGHLIGHTS: (0:24) Check out our brand new course - Group Loops. (4:03) Why did Matthew decide to join The League?(7:50) Matthew's mind-blowing results with his Facebook group from using Group Loops.(11:20) When did Matthew first get started with email marketing?(12:24) How does Matthew feel about his Facebook group compared to how he felt before?(14:44) The ONE action Matthew recommends you take in your business.(16:31) What are the next steps for Matthew in his email marketing?(20:10) Does Matthew feel like email marketing has taken over?(22:11) Grab our new course - Group Loops. (23:23) Subject line of the week.Check out our brand-new course Group LoopsBefore we get into Matthew's story, we want to tell you about the course he used that was directly responsible for his success. It's called Group Loops, and it's our brand new programme. It’s a full multi-module course that gives you everything you need and allows you to build an incredible Facebook community to help you grow your email list and make more sales.In this course, you'll find everything we’ve learnt, honed, and refined over time to build our own Facebook group with thousands of members, make six figures in sales, and gain thousands of subscribers on our list. The programme includes everything that works and cuts out everything that might be conventional wisdom but just doesn’t work. It’s available right now, so if you want to check out the details and build a Facebook group without having to pay for ads, here's the link. Why did Matthew decide to join The League? Matthew Harrington has been in our membership for about six months. After trying out a few other memberships, he decided to stick around with us, and he's now in for the long haul! Matthew educates behavioural analysts and therapy professionals to continue their education. His primary product is a membership (a research library with resources, in fact), but he also has courses that funnel into his membership.We remember a post that Matthew shared in our...
1/11/2023 • 24 minutes, 47 seconds
Predictions of Email Marketing For 2023
What does the future hold for email marketing? What's going to happen in the next year and beyond? As we crack open this brand-new 2023, let's go and find out. Here are our predictions for email marketing in 2023. Be warned - some of these things might change the way you view your marketing. Ready to get planning for an explosive 2023?SOME EPISODE HIGHLIGHTS: (0:13) Come and talk to us inside our FREE Facebook group.(4:07) The importance of having a direct line with your customers.(8:32) The tech in email is going to improve.(10:07) AI writing tools will get smarter.(14:17) Readership of email on mobile devices is going to continue to grow.(15:10) More businesses will make email marketing their top priority.(17:38) The introduction of algorithms for individual inboxes.(19:38) People who don't take email marketing seriously will be left behind.(21:04 ) Want to learn how to make email marketing work for you in 2023 and beyond?(21:38) Subject line of the week.The importance of having a direct line with your customersThe first shift we see happening when it comes to email marketing in 2023 is the fact that having a direct line with your customers is going to become more important than ever. Why? Because the social media algorithms are going to continue to throttle organic reach in favour of ads, which are getting a lot more real estate on those platforms. Advertising costs continue to increase because social media platforms have limited space and inventory to display ads. With more and more businesses advertising and usership going down as people switch to other platforms, we've definitely seen a huge shift over the past few years. Take Facebook, for example. We all used to see a lot more posts from our friends and only a few ads from big companies. But now the balance has tipped in favour of ads because that's how the platforms make their money. And the reach for organic social posting is pitifully low. We knew it was tough before, but if you put great value out there, back then you could go viral. And if you decided to run ads, the return was a lot higher. Still, not as high as the return for email marketing, which is about $80-$90 for every $1 you spend. So having that direct line where you can talk to your customers through a channel that you own (email) and lands directly onto their phones is going to be super important. There is no scalability issue with email marketingIn a nutshell, with demand for advertising being at an all-time high, social media has become an unpredictably unscalable business. But there's no scalability issue with email because every single person who is on your list can have a one-way conversation with you. You have as much space in their inbox as they’re willing to give you. At any point, they can choose to unsubscribe, but until then, you can have a back-and-forth conversation with your audience. The tech in email is going to improve Another prediction for email marketing in 2023 is to do with tech. In the next few years, technology is going to allow us to put more and more interactive elements into emails, such as surveys and videos. And it's going to become more accessible too.As a result, more people are going to be attracted to the world of email marketing because of the Shiny Object Syndrome phenomenon. In fairness, email hasn't evolved much from a tech perspective for a long time - not much has changed in terms of what's possible. So the changes will come in. But we're not convinced that the advancement in tech is going to be a...
1/4/2023 • 24 minutes
The Email Marketing Show 2022 - Our Favourite Moments
What a year 2022 has been! We have loved delivering the Email Marketing Show week after week, and for the last (Email Marketing) Wednesday of the year, we thought we'd share some of our favourite moments from this past year. There were too many to choose from, but we're sure you'll enjoy the little snippets we've chosen for you. In fact, we absolutely dare you to listen to this without laughing along and experiencing FOMO (if you're not a League member just yet). Enjoy! (And if you have any favourite bits, come and tell us in our Facebook group or on Instagram!)SOME EPISODE HIGHLIGHTS: (0:09) Want to make your sales from your email marketing? Grab our Click Tricks.(1:23) 12 Things That We Use On Stage That Help Our Email Marketing.(2:32) Grab people's attention and generate engagement to keep people's attention.(4:59) Tell stories and paint pictures in people's brains.(6:54) How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)(12:54) Why you need to get back to your email marketing (if you've fallen off the wagon).(15:01) Comedian’s Secrets to Storytelling - With Kevin Rogers.(17:50) The joke formula in comedy (and marketing).(21:19) Tell Me You're A Member Of The League Without Telling Me You're A Member Of The League.(22:52) They have fresh ideas, templates, and an automated email engine. (23:52) They get excited about Email Marketing Wednesday. (26:07) People are in a love square with Rob and Kennedy and get told off for saying they have a small list.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 12 Things That We Use On Stage That Help Our Email MarketingWe opened up with some snippets from episode 12 Things That We Use On Stage That Help Our Email Marketing. This is a particular favourite of ours as we talk about some of the strategies that we use in our other careers as a Stage Hypnotist (Rob) and a Mind Reader (Kennedy) that also impact our email marketing. We teach (and do) psychology-driven email marketing, and there are things that we do on stage that we directly apply to our email marketing. Here are some snippets from the episode.Grab people's attentionWith your email marketing, you want to ensure you have the attention of your audience, just like we do on stage. If you don't have people's attention at the beginning of the show or at the start of your relationship with your subscribers, they’re going to talk all the way through (at a show) or not pay attention. And you don't want that – you want their attention.So how do you do it? First of all, you show up with something that’s attention-grabbing. In the world of email marketing, this is done by giving people a promise when they first opt-in and making sure you deliver on that promise. And the first thing you have
12/28/2022 • 28 minutes, 34 seconds
How To Create An Email Marketing Strategy Plan
Do you have an email marketing strategy plan or do you write your emails with no planning? If that's the case, then you want to find out how we plan our email campaigns quarter by quarter based on the offers we are promoting to various categories of people AND on the financial goals we set for our business. Ready to see your email marketing take off? SOME EPISODE HIGHLIGHTS: (0:09) Want to make your sales from your email marketing? Grab our Click Tricks.(4:27) Why do you need an email marketing strategy plan.(5:52) The importance of a quarterly planning meeting.(8:43) The three types of people you want to promote to.(10:00) Why run different promotions to different types of people?(11:34) What does 'promotion planning' mean to you?(16:01) Why 'surround the market'.(16:47) Link your promotion planning to your financial goals.(17:56) Want to find out more?(18:55) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why do you need an email marketing strategy plan? We're always looking at ways to speed up how much time we spend on email marketing because even though email is the highest-earning sales activity you could ever do in your business, you still want to do it more efficiently and in less time, so you can focus on the other things you enjoy doing.This is where having an email marketing strategy plan comes in. Because you don't want to just sit down and write an email without having thought about it in advance. If you do that, you'll end up spending way too long thinking about it. Instead, you want to make sure you separate the activities of thinking and doing. You need to do these two things at different times because these activities use different skills and (in the physiological sense) they use different parts of your brain. Planning and thinking strategically are different from being in 'doing mode'. And you may feel like you're great at winging it - that you're good at improvising and being flexible. But when you do that, you're slowing yourself down. The importance of a quarterly planning meetingEmail marketing is one of the main pillars when it comes to the marketing activities in your business, and it should always direct people to the same one thing you're promoting across all your channels. The way to make this happen is by having a quarterly promotion planning meeting. We suggest you host this in a different place than where you normally work, if you can. If it's just you, it could simply be a different desk or area of the house. Or if you have a VA or a small team (a social media person, someone running your operations, someone in charge of your customer service, etc.), this is a meeting with all the people in these roles. And once you have all the skillsets represented in the room, you go ahead and plan the promotions you’re going to run across all channels in the next quarter.The way we do this is by opening our calendar (we use the...
12/21/2022 • 20 minutes, 43 seconds
Bonus: Stupid Festive Quiz
Bonus: Stupid Festive Quiz
12/17/2022 • 22 minutes, 53 seconds
The Only Email Marketing Campaign Types You'll Ever Need
Did you know there are only THREE email marketing campaign types you'll ever need to know about and use in your business?That's right. Inside our membership The League we have more than 30 email campaigns that our members can literally copy and deploy in their own businesses. But they all come down to these three main types. And once you understand these, you'll see your emails in a completely new way. Ready to find out more? SOME EPISODE HIGHLIGHTS: (0:10) Want to make your sales from your email marketing? Grab our Click Tricks.(4:48) The only THREE types of email marketing campaigns.(6:13) Examples of functional campaigns.(7:30) Collect testimonials and get paid on time. (9:33) Direct sales campaigns.(10:44) How to sell in a valuable way.(12:19) The advantage of running different direct sales campaigns.(13:06) Content-led campaigns.(15:31) Want access to all our email marketing campaigns? Join The League.(17:31) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. The only THREE types of email marketing campaignsRunning email marketing campaigns can seem overwhelming and complicated. But at a basic level, there are only THREE types of campaigns you'll ever need in your business.And they are: Functional campaigns.Direct sales campaigns.Content-led campaigns.Examples of functional campaignsFunctional email marketing campaigns are those that relate to the core functions that need to take place in your business.For example, you'll need some sort of funnel campaign that delivers your lead magnet when someone opts in to download it. When you run a campaign of this type, you don't just want to deliver the product - you want to do it with purpose. You want to remind your subscribers about the value they're going to get from your download. They were so excited to get your lead magnet that they gave your their email address. Now your job is to remind them of that excitement and that value - tell them how implementing your teachings will help them solve the problem they might have, for example. This email delivery sequence marks the start of building a relationship with people, and that's super important. Collect testimonials and get paid on timeAnother functional email marketing campaign you can have in your business is one that helps you collect testimonials. Why have a campaign for this? Because you want to systemise and automate the process of reaching out and getting testimonials that you can then use to sell your product to other people. Doing manually isn't very efficient - you might forget to ask, or too much time will have passed. So you need to have an automated process to reach out to your existing customers to ask for testimonials, and a campaign will help you do...
12/14/2022 • 19 minutes, 30 seconds
How To Increase Your Open Rates (They're Wrong But…)
Want to know how to increase the open rate of your emails? We talked about open rates before. And you'll probably already know that we believe they're wrong. But regardless of what the data says (and whether it's right or wrong), you still want people to open your emails.So how do you do that? Here you go.You're welcome! SOME EPISODE HIGHLIGHTS: (0:11) Want to make your sales from your email marketing? Grab our Click Tricks.(5:23) Why your open rates are wrong.(10:12) Your reputation is what gets people to open your emails.(15:00) Create compound curiosity and use open loops.(18:54) Write shorter emails.(20:15) Be regular and become a habit in someone's life. (25:48) Remove benefits from your subject lines.(28:41) Build a list of people who want to read your emails.(31:12) Vary the lenght of your subject lines and break patterns.(35:36) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why your open rates are wrong We’ve been talking for years about the fact that open rates are wrong, and now we're telling you how to improve them? Don't worry - we haven’t changed our minds. Generally speaking, open rates are wrong - they might be higher or lower than whatever number you see in your email marketing platform. It's probably lower, but it's hard to tell.And you certainly should never make any decisions at the back of an individual subscriber opening (or not opening) an email. Because the technology used to track open rates is flawed. Some platforms (like Apple) tend to mark all emails as open and others (like Android) mark them all as unopened. So you can't trust that number.But what you can do is look at the overarching number of emails sent over a certain period of time and work out whether the open rate was up or down relative to the previous day. Open rates are consistently inaccurate, but they're incorrect relative to one another. Having said that, if you notice your open rates have gone up over the last few months, it may not mean you're doing something brilliantly. It could be because everyone's open rates have gone up in the reporting over the past few months. This is simply a change in the number displayed by your email platform - it doesn't mean more people are opening your emails.But while we don't want to pay too much attention to that number, we do need people to open our emails. So let's talk about the strategies to your subscribers to do just that, regardless of what your open rates say. Your reputation is what gets people to open your emailsThe first thing we want you to realise is that what gets your emails opened is not your subject line – it’s your reputation. And the evidence of that is in the fact that if you get an email from a friend or family, you’ll open it – regardless of what’s in the subject line (or even if that’s empty). But if the email comes from a source that doesn’t sound trustworthy or beneficial to you, you'll leave it (and might
12/7/2022 • 37 minutes, 3 seconds
How A League Member Made Over $10k With Just ONE Email Campaign - Case Study With Aidan O'Sullivan
Want to find out how League member Aiden O'Sullivan made over $10,000 using our price increase email template? That's right - Aidan, who is an entertainer magician by trade and also supports other entertainers, implemented our Price Hike campaign and made £9,000 in just a few days. Want to know how email marketing changed his business and his life? If you're stuck in the hustle and the day-to-day grind and want a more predictable, automated way of getting leads and sales in your business, check this out! SOME EPISODE HIGHLIGHTS: (0:12) Join our FREE Facebook group.(4:07) When did Aidan start using email marketing in his business?(7:28) The first change Aidan made when he joined The League.(9:34) What gap was Aidan trying to fix with email marketing?(12:00) The first thing Aidan implemented when he started email marketing.(14:02) Implementing systems to support his email campaigns.(16:14) The amazing impact of running the Price Hike campaign.(20:20) The ONE action that had the most impact on Aidan's business.(21:48) Aidan's future plans with email marketing.(24:23) Subject line of the week.When did Aidan start using email marketing in his business?Aidan started doing email marketing just over 18 months ago. Before that, he had an email list but had never done anything with it. In fact, at the time, Aidan thought that email marketing was spammy! Plus, being a magician and entertainer, it'd never occurred to him that he could use email as part of his marketing strategy as a tool to help him book more gigs. At that point, his biggest barrier to getting started with email marketing was working out what to say to his subscribers other than just asking people to book his gigs. He didn't know how to come up with interesting topics that wouldn't annoy people. He was far from thinking that people could actually enjoy receiving emails, so he was mainly using social media. The first change Aidan made when he joined The LeagueWhen he first joined The League, Aidan started sending emails out to his list regularly. The switch for him was understanding how he can provide entertainment to his audience even when he doesn't have anything to sell. And that's something Aidan didn't even think was possible - being in 'entertainment mode', wasn't something he associated with email marketing. But he managed to overcome the mindset hurdle that made him believe that emails were spammy and annoyed people. Once he joined our membership, Aidan realised that email marketing could be done in many different ways. And it's not about sending an email and hoping for the best! Now Aidan enjoys experimenting and playing with new ideas and seeing things work from different angles. This is what got Aidan's attention and curiosity at first. He knew that email marketing was something he wanted to try and make work for his business - he appealed to Aidan as a project he could get involved with. What gap was Aidan trying to fix with email marketing? Before he started using email marketing, Aidan didn't have enough leads coming through in his business. He had people on his list who had opted in to hear from him, but no one was booking him. So at first, Aidan started exploring email marketing as a way to be more productive, rather than simply sitting back and hoping sales would come through. With a coaching side...
11/30/2022 • 25 minutes, 54 seconds
Lies You've Been Told That Are Stopping You From Making Money In Your Business
How do you run a business with profit? Because let's face it - a business is there to make you money. And yet, there's so much 'advice' out there that we think is probably holding you back from making a profit. Basically, you've been lied to. And we're here to expose these lies and tell you exactly what's stopping you from making money in your business. Ready to have your mind blown? SOME EPISODE HIGHLIGHTS: (0:14) Check out our Black Friday sale here (offer valid between Black Friday and Cyber Monday 2022).(3:53) Lie 1: The job of your business is to make SALES.(7:21) Lie 2: You need to stop being salesy.(11:36) Why you should sell hard.(14:25) Lie 3: Bro marketing is the way forward.(16:47) Why deadlines, bonuses, and novelty work.(18:33) Lie 4: It's too salesy!(20:50) Measure your EPSPM.(22:50) Lie 5: People leaving your list is a bad, bad thing!(25:51) Subject line of the week.Check out our Black Friday deal!If you're reading this between Black Friday and Cyber Monday 2022, go and check out our amazing Black Friday deal! Lie 1: The job of your business is to make SALESWe know a lot of people who start their online businesses based on a hobby or passion they have. The intention is maybe to be able to work less and spend more time with family or retire early. But what a lot of people don't anticipate is that once you start the business, you actually have to run it. That means ensuring your business makes a profit, which is the one and only job your business has. And the only way you can make a profit is by offering products or services to your marketplace of higher value than what they’ll pay. In other words, you have to offer something really valuable.Because your business needs to make a profit sustainably. And to do that, you need customers who love buying from you. They know that every time they spend money with you, they’re going to feel good and have a great outcome. And if at any point that stops happening, they’ll stop buying. So your job is to treat your customers well and give them value.But the key thing to remember here is that the job of a business is not to make sales – it’s to make a profit, which means you have to sell things for more than they cost.Lie 2: You need to stop being salesyWe see this piece of advice all the time – stop being salesy! But if you’re not selling, what are you doing? Because everything you share (your content, your emails, etc.) needs to always be moving people towards buying.Of course, you don't want to send the same emails over and over asking people to buy your stuff. But what you do say in your emails needs to move your audience towards the product you're selling. Otherwise, it means your emails are just a distraction - a shiny object that’s distracting people from buying from you. And if you’re a business (and not a hobby) you need to sell.Take us, for example. We truly believe that what we offer inside our membership The League works. If you stopped doing anything else and only used what we teach you, we're confident you’d make more sales more predictably and generate more income. That’s the reason we sell – because we believe that our product makes a difference.And this is...
11/23/2022 • 27 minutes, 10 seconds
Tricks To Grow Your Email List With Pinterest - With Meagan Williamson
Can small business owners become awesome Pinterest marketers? Can you use Pinterest to bring more people into your world to increase the efficacy of your email marketing? And can you grow your email list through Pinterest? Meagan Williamson spills the beans about how to leverage Pinterest as a marketing platform and shares some super simple and quick tricks on how to grow your email list through Pinterest.Spoiler alert: Pinterest is probably not what you think and YOU can use it too! Check this out! SOME EPISODE HIGHLIGHTS: (0:14) Join our FREE Facebook group.(4:10) Is it Meagan Williamson or Megan Williams?(6:58) What is Pinterest and what do people use it for?(10:58) Growing an audience throught Pinterest.(14:35) Understanding the different media types on Pinterest.(18:05) How much content should you share on Pinterest?(20:46) Providing value on Pinterest.(24:48) Building your email list with Pinterest.(28:49) Finding the right balance between different pieces of content.(33:39) Subject line of the week with Meagan Williamson.What is Pinterest and what do people use it for?As Meagan explained, Pinterest is a visual search engine. It's a place for people to curate inspiration, and education, and store their ideas virtually. You can curate videos, images, links to projects, and even plan your next business move – anything you’re researching has a place on Pinterest. Business owners often struggle to figure this platform out because they’re not sure how to use it. If you want to leverage it as a marketing platform, think of it as a search engine. Just like when using other search engines, some people head to Pinterest with the intention to plan a purchase. They're not there to catch up with friends and see what they’re up to - they're looking for visual inspiration or to find How To tutorials. So it's perfect for any business - both B2B and B2C. Growing an audience through PinterestWhile it's true that people head to Pinterest to buy, Pinterest is not a conversion tool. It's a platform that can help you grow an audience. And you can leverage the platform in many different ways - not just through your blog (in fact, it's perfectly okay if you don't have a blog!)Meagan tells us that the secret is to layer Pinterest into the marketing you are already doing and to repurpose your existing content with Pinterest in mind. So if you're already podcasting or using Instagram for your marketing, for example, you can take any juicy bits and create something for your Pinterest audience to engage them and bring brand awareness to your business. In other words, it's about repurposing with purpose and specifically for the platform. That means taking the extra time to tweak existing content so it works for Pinterest. This will play to your advantage because Pinterest has seen exponential growth over the last few years. It's different from the other social media platforms – it’s not as noisy, and it’s a much more inclusive and diverse place. They're intentional about growth, which is why so many creators and small business owners who feel frustrated with their growth on other platforms are heading to Pinterest. Understanding the different media types on Pinterest People tend to view Pinterest as their planner. This means they might be browsing and saving content for months before they're ready to make a decision and buy. For you as a business owner and content creator, it means you have to remain mindful of that customer journey and take it into account when uploading your content assets to Pinterest. Just like...
11/16/2022 • 36 minutes, 7 seconds
Template For Email Marketing Campaigns
Is there a template for an email marketing campaign that will guarantee you don't keep going around in circles but instead successfully move your readers towards the ultimate goal of buying from you? Yep, there is. And it's the one we use in all our email campaigns. Not just the ones we use ourselves, but the ones we teach all our members inside The League. Ready to find out what it is so you can start using it in all your email campaigns? SOME EPISODE HIGHLIGHTS: (0:10) Want to make your sales from your email marketing? Grab our Click Tricks.(4:28) Introducing the SVVC formula.(6:50) The Seed phase.(7:36) Throw an idea and let people run with it.(9:34) The Validate phase.(11:20) The Verification phase.(12:53) The Close phase.(13:39) One email campaign = one action.(14:39) Always find fresh ways of using the SVVC formula.(17:04) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Introducing the SVVC formula All our email marketing campaigns are different. But they have the same four-part foundational formula at their core. What's worth pointing out is that we're talking about four phases here - not four emails. You could cover these four phases in one email if you wanted. Or write 10 emails out of it.What's key is that you use all the phases and in this order. So if you ever feel like your email marketing (or even your social media) is not leading anyone in one specific direction, this formula will allow you to move people from one place to the next. Because the ultimate goal is for people to buy from you, right? So here with go - introducing the SVVC formula. The Seed (S) phaseThe first part of the formula (the S in the acronym) is the Seed phase. This is where you’re going to plant a seed or, in other words, throw down your initial marketing hook.We usually do this with a short email where we'll just say we're doing something and invite people to go and check out the link. And typically, our hyper responders will be the ones who go and see what it's all about because generally speaking, people are wary of clicking on links 'blind' (i.e. with no information). Then maybe in the following email, we'll share a little more information about what they'll find in that link. But in this phase, it's a blind invitation - we're not telling them why the offer is important or what is going to do for them.Throw an idea and let people run with itSo let's say we're running a 5-day flash sale campaign made up of 8 emails. In the first couple of emails, we'll share very little information. Effectively, we just throw something over and sit back to watch what happens - we share an idea and let people run with it. Normally, the initial email has one of our highest click-through rates over the course of a campaign because lots of people are intrigued by blind curiosity and find it interesting. But
11/9/2022 • 18 minutes, 50 seconds
Email Mistakes That Almost Got Me Fired (Avoid These) - With Chris Davis
Did you ever set up an email marketing campaign and forget to write the email? Or sent the wrong email to the wrong people? We've made loads of email marketing mistakes in our time, and today's guest Chris Davis from Automation Bridge shares his. Having trained internationally, Chris has a collective portfolio of $200 million raised for startups and currently runs the only marketing automation certification in the industry. If Chris made a train wreck (or two) of his email automation here and there, then you'll know it happens to the best of us. But here's how to deal with any mistakes and what to do to avoid them.You're going to enjoy this!SOME EPISODE HIGHLIGHTS: (0:33) Want to make your sales from your email marketing? Grab our Click Tricks.(4:04) Did Chris really meet his wife while skydiving in Canada?(5:52) Sending two identical emails in the space of 10 minutes.(8:14) Should you apologise to your subscribers for your mistakes?(9:36) Sending the wrong email to the wrong segment.(13:31) Owning your mistakes and putting proceses and systems in place.(14:41) The creator isn't in charge of quality assurance.(17:24) Put some space in between tasks.(21:40) Subject line of the week with Chris Davis.(23:29) Download Chris's 5-point automation checklist.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Sending two identical emails in the space of 10 minutesChris has had some amazing positions at brilliant companies where he's always been involved in email automation, so he has a lot of experience. But has he ever messed it up? Oh, yes!The reason why we wanted to talk to Chris about the mistakes he's made in email marketing (and the lessons he learnt along the way) is that when you reach his level of expertise you tend to take bigger risks. And that means the impact of making mistakes can be bigger. A recent mistake Chris made is when he built an email automation but forgot to put the email in. When he realised he'd done that, he added the email and sent it again. But for some reason, he also created a separate campaign and added it to the automation. The result? Subscribers got two identical emails in the space of 10-15 minutes. And we've definitely done that (as well as sending emails with a broken link or with no link at all!)Should you apologise to your subscribers for your mistakes?That's the question, right? What do you do in that situation? Did Chris apologise? Something that Chris learnt while working in the startup space is that the preference, when something's broken or there's a flow in the system, is to deal with the support tickets as they come in. In other words, if your customers don't notice and don't complain, you don't go out and tell them what went wrong. Plus, in this case, the only thing that's worse than getting two emails within 10-15 minutes of each other is getting three!But there's definitely a lesson to be learnt here - double-check your emails before you drop a whole segment of subscribers into an automation and press send!Sending the wrong email to the wrong...
11/2/2022 • 25 minutes, 29 seconds
How To Audit Your Email Marketing
Have you ever done an email marketing audit? Want to find out what to check and what data to collect to improve your email marketing? Because (spoiler alert) what you think you should be doing is probably not what is going to move the needle the most for you! Ready to take some notes? SOME EPISODE HIGHLIGHTS: (0:09) Want to make your sales from your email marketing? Grab our Click Tricks.(5:03) Create a baseline.(7:08) Find out how many subscribers you're gaining and losing every month.(8:21) Find out where your subscribers are coming from.(10:29) Work out your cost per subscriber and how long it takes you to earn that cost back.(14:06) Calculate how much you earn per subscriber and your EPSPM.(17:11) Calculate the highest and the average order value per customer.(21:25) When's the last time you emailed your list and how often do you make an offer?(26:57) Are people engaging with your emails and what do you do with those who aren't?(29:24) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Create a baselineWhen we used to do consulting and help people with their email marketing, the first thing we'd do would be to find out the state of play. If you don’t know how you’re currently doing, you don’t know where your biggest opportunities for improvement are. You may feel, instinctively, that you need to improve in a certain area. But after looking into the data you might find that something else needs your attention first. For example, if you’re not converting through your email marketing, it doesn’t matter how many people you bring in at the front end. It's like you're showing them an empty shop floor where they can't buy anything.So the first thing you want to look at is how many subscribers you have on your list. It doesn't matter what the number is, as long as you know what it is. That gives you your baseline.Find out how many subscribers you’re gaining or losing every monthThe next bit of data you need to find is how many subscribers you're bringing in every month. And then you want to compare that number with the people who unsubscribe in the same period.We track all this in a spreadsheet that acts as our business dashboard. On the first day of every month, we capture this information for the previous month. And over time, this gives you a general sense of list growth. However, don't just assume that your list will grow at the same pace every single month forever - not unless you've done the rest of the analysis. Of course, you want to increase the number of people who join your list and decrease your unsubscribes every month. But if you think that all your problems will be over if you bring in more subscribers every month, that's probably not the case because there are many other factors at play. Find out where your subscribers are coming fromThe next thing you want to check is where your subscribers are coming from. For example, the majority of people join our list from <a...
10/26/2022 • 30 minutes, 58 seconds
Small List Big Launch - With Gemma Bonham-Carter
Do you think you have a small email list? How can you have a successful and profitable launch when you don't have as many subscribers on your list as you'd like to have? This week we're talking to Gemma Bonham-Carter about how to build a pre-launch email list (and have a BIG launch!)Are you ready to find out how to get massive results no matter what size your list happens to be?You'll want to take notes on this one! SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook group.(3:30) Did Gemma really sleep with a tennis racket for 3 months?(6:39) Can you have a successful launch with a 'small list'?(8:15) The key to making money when you have a 'small' list.(10:53) How to use the pre-launch period to grow your email list.(12:45) How long should your pre-launch period be?(13:55) What kind of activities can you run in your pre-launch period?(16:51) Should you create your course in advance?(19:03) Launch at a higher price & validate your course with your audience.(22:58) Subject line of the week with Gemma Bonham-Carter.Can you have a successful launch with a 'small list'?One of the things we tell our coaching students and members inside The League is to never say they have a ‘small list’. Because we want people not to judge their email list based on how many subscribers others have. But if you're just starting out, your audience may still be on the smaller side. So can you still have a successful launch and still make money? We asked our friend Gemma Bonham-Carter. And she told us that typically when someone launches their first digital product or online course, they'll go for a low-ticket price item to 'test the waters'. Why? Because they often lack confidence and suffer from a fair share of Impostor Syndrome. Except that strategy doesn't work. And, Gemma says, it's just basic maths. If you have a smaller audience, you have to charge a higher price point in order for your product to be profitable. You can definitely make serious gains from a small list, but only if you're able to sell at a high price based on the transformation and results you're delivering to your customers. The key to making money when you have a 'small' listGemma has seen business owners make $15k in one launch with less than 200 subscribers on their email list. Once you've done that, you'll then have the confidence to show up differently in your business - launch more products, write emails with more conviction, become better at email marketing, and draw in a bigger audience. But if you sell at smaller prices to start with, you'll need higher volumes to make any money. So do the opposite of what a lot of people do - instead of starting with a $50 product, sell a high-ticket item and then layer smaller products into the mix when you already have a steady cash flow coming into your business. Your product doesn't need to be cheap! Have confidence in yourself based on the transformation, outcome, and results that you can generate for someone. According to Gemma, having around 200 subscribers is enough to have a successful and profitable launch. However, the key to making real money is to run pre-launch activities to grow your email list. And if you don’t have 200 subscribers just yet, there are things you can do to grow your list in that pre-launch period.How to use the pre-launch period to grow your email listGemma tells us that the longer you spend in the...
10/19/2022 • 26 minutes, 16 seconds
Tell Me You're A Member Of The League Without Telling Me You're A Member Of The League
Trying to get super good at email marketing and build your email marketing list and your business? This week we’re jumping on the latest TikTok trend (because we're cool like that) with an episode called “Tell me you’re a member of The League without telling me you’re a member of The League”, which is a tongue-in-cheek way for us to highlight some the traits, habits, and characteristics of our awesome members. Because this is how they make more sales more predictably from their email marketing. Ready to nod your head in agreement or experience the most amount of FOMO you’ve ever felt?Let’s go!SOME EPISODE HIGHLIGHTS: (0:12) Want to make your sales from your email marketing? Grab our Click Tricks.(7:44) You always have new and fresh ideas to talk about your products.(9:30) You have an automated email engine.(11:19) You get excited about Email Marketing Wednesday.(12:22) You use our internal terminology OUTSIDE of The League.(14:42) You're probably in a love square with Rob & Kennedy.(16:25) You get told off if you say you have a small email list.(18:43) You have too many ideas for emails and not enough days in the week.(20:08) You become a student for life.(22:55) You use the same proven strategies but apply them to your unique business.(24:48) You're building your business for yourself.(28:26) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. You always have new and fresh ideas to talk about your productsThe first thing we noticed that all our members have in common is that they always have fresh ways to talk to their subscribers about their products. If you run your own business, you’ve probably been stuck on this hamster wheel of having to create a product, sell as much of it as you can on your email and social media, and then… nothing. The sales drop and the money dries up. And you feel like you have to start all over again. Instead, we believe you should have a small number of products but loads of different offers around them.And this is something important to highlight – there’s a difference between a product and an offer. The product is what you sell, while the offer is how it’s packaged, priced, positioned, and sold. So the offer relates to the marketing and the hook around it, for example, but it’s made up of lots of different ingredients.The problem is that creating a product takes ages – it’s long and slow, and a lot of work and testing goes into it. Even if you create the most streamlined of products, it’s never a fast process. Whereas creating new offers for a product you already have is really fast. With the right templates, you can try out a new offer for your product super quickly. And members of The League all have access to all those shortcuts – we have templates for more than 30 different ways of presenting the same product to keep things interesting for your audience.You have an automated email engineAn automated email...
10/12/2022 • 30 minutes, 51 seconds
What We Really Think About Customer Avatars
Do you use a single customer avatar in your business? Today we're sharing what we really think about customer avatars, why they don't work, and what you want to use instead. If you think (or have been led to believe) that customer avatars are the end-all and be-all, you seriously need to find out about this instead! SOME EPISODE HIGHLIGHTS: (0:16) Want to make your sales from your email marketing? Grab our Click Tricks.(4:14) You can't create a customer avatar before you have an audience.(6:24) An educated guess is NOT a customer avatar. (7:19) Create a business you actually like.(8:22) Who is our audience made up of?(10:00) Introducing the idea of segmentation.(11:58) Create Dynamic Customer Journeys. (14:14) No business is sustainable with only ONE avatar.(16:04) Segmentation doesn't need to be overwhelming.(18:08) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. You can't create a customer avatar before you have an audienceThe idea of customer avatars has been around for a long time. In fact, it's often the first module of every marketing course you’ll ever take. And apparently, it's all about getting a piece of paper, thinking about a customer avatar, and giving it a name. Is it, though? Because by the end of this exercise you can't be sure whether your avatar is true or you've made things up!So if like us, you find this idea or task really hard and demotivating, you'll be pleased to know that creating a customer avatar is something you can do retrospectively when you already have an audience. It’s impossible to create a customer avatar before you have an audience. Because all you're doing then it's guessing! There. We said it. An educated guess is NOT a customer avatarAnd sure - you can make educated guesses. If you teach long-distance running, you're going to know certain things about your audience. Maybe you only teach men, so you'll know your clients will be men and probably in a certain age bracket.That's an educated guess. But it's not a full customer avatar. And it's not going to be useful information when you're starting a business and trying to figure things out. So creating a customer avatar is something you do once you already have an audience. Otherwise, you're probably going to be paralysed by the details around what colour hair your ideal client has! And does it even matter? No, it doesn’t.Create a business you actually likeCreating a customer avatar and sticking with it at all costs also means you might end up with an audience you don’t like. The people you're intending to serve might be profitable, but you may not like them very much. So what we do instead is to put our products on the Internet (we know they're good) and then see who resonates with them. In turn, this might then give you an idea of what your market might be. For example, we knew we wanted to sell to people who create courses, memberships, and coaching on the Internet – in other words,...
10/5/2022 • 19 minutes, 50 seconds
Comedian’s Secrets to Storytelling - With Kevin Rogers
Do you believe that marketing is storytelling? What does comedy have to do with email marketing? Can it teach us something we can use in our email marketing to deepen the connection with our audience? Copy Chief Kevin Rogers blows our minds with his unique formula for sharing your origin story in 60 seconds or less. Warning: if you're not into having fits of laughter or don't want to hear Kennedy talk about polar bear hunting in Norway while learning one of the most amazing marketing tricks ever, this episode isn't for you.SOME EPISODE HIGHLIGHTS: (0:09) Want to get more sales from your email marketing? Grab our Click Tricks.(2:44) Did Kevin really see the Rolling Stones perform in a little intimate concert gig?(3:56) Does your origin story matter?(5:13) Is your origin story really about you?(7:44) Make your origin story about the problem you solve. (9:15) Introducing the 60-second Sale Hook.(14:21) The 60-seconds Sales Hook formula in marketing. (16:25) Using different angles in your origin story.(18:47) Where does your origin story fit in your marketing?(22:16) Subject line of the week with Kevin Rogers.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Does your origin story matter? Should you share your origin story? Do people even care? Kevin Rogers tells us that our audience cares about our origin story more than we think! Just because we've heard it or shared it a million times, and we now think it's irrelevant, it's far from it! As marketers, we need to share our origin stories, go deep into them, and find different angles and places to tell them (or different parts of them). Marketing is storytelling, so this is crucial! Is your origin story really about you? We've all heard that your marketing and copy always have to be about the customer and not about you. So how do you strike this balance between telling your story and making it interesting and relevant to your audience? When you're writing copy, imagine almost having a two-way conversation with your audience. You hold one side of it and can almost picture your readers nodding along on the other side. Focus on the thoughts they'll have about themselves as they’re reading. If you're sharing things that are relatable, people will inject themselves into the story.Use a lot of “you” to make your copy about your readers, but there are plenty of ways you can involve your readers while telling your own story and not have people think you're some egocentric jerk who can’t think of anyone else. If the story is done right, no one will think that. Take the famous sitcom Friends, for example. People laugh at the jokes because they imagine themselves in the situations the characters are experiencing. We laugh because we live vicariously through the characters. And that's what a good origin story is about - this shared feeling is what makes us want to create and tell our own stories. It's the heartbeat of every communication.Make your origin story about the problem you solveKevin explains that in...
9/28/2022 • 24 minutes, 47 seconds
Advanced Psychology: Using Compound Curiosity
Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity. That's right - it's not just curiosity the way you may have been taught before. This will quite literally blow your mind! Ready to learn how to do it? SOME EPISODE HIGHLIGHTS: (0:10) Want to make your sales from your email marketing? Grab our Click Tricks.(3:31) Introducing our new sponsor - Selzy.(5:01) How does curiosity work?(5:28) Where to use curiosity in your email marketing.(6:18) What is the difference between curiosity and compound curiosity?(7:27) Examples of curiosity and compound curiosity.(8:38) How to create your own subject lines using compound curiosity.(10:55) Other ways to implement compound curiosity.(12:43) Introducing our course Subject Lines that Drive Sales.(13:30) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Introducing our new sponsor - SelzyFor every dollar you spend on email marketing, you’re supposed to make at least a $36 return. But that's hard to do if you're scratching your head wondering how to use all of these advanced email marketing features. This is why we're introducing Selzy, a tool where you don’t have to squint your eyes and give yourself a migraine to get started.You’ll be able to launch your first campaign in just 15 minutes, create emails and automations super easily, and if you need to, you can call for backup 24/7 from Selzy’s amazing support team. Selzy is sponsoring this episode of The Email Marketing Show, so if you want to give it a shot, for just $49 you can have a lifetime account with unlimited emails, automation, segmentation, and some advanced analytics. And that’s all of that for the price of around 10 lattes! You can grab this bonkers deal here.How does curiosity work? Curiosity is one of the most important elements you can use to get people to open your emails and click on the links inside them. Without curiosity, no one's going to open your emails, and that's simply because they're not curious enough to find out more! Curiosity is the emotion we use to get clicks and opens, and it's pretty much the only one that’s going to do that for you! So you want to lean into this psychological strategy to learn how to write clever subject lines for emails that get opened more and get you more clicks! Where to use curiosity in your email marketingSo where will you use curiosity? You can use curiosity in two places - your subject lines and the content of your email (the body copy). Curiosity in your subject lines drives people to open your emails and then click on your
9/21/2022 • 14 minutes, 43 seconds
7 Email Marketing Things That Shouldn't Work (But Do)
Want to know how to make the most of your email marketing? Then we've got something pretty special for you here. It's the 7 best email marketing strategies that shouldn't work but absolutely do. They're undervalued and probably even sound a little bit ludicrous. But if you want better results with your email marketing, you might want to try them out. Ready to have your mind blown? SOME EPISODE HIGHLIGHTS: (0:20) Our outrageous email marketing contest.(5:53) Introducing our new sponsor - Selzy.(8:36) Send more emails.(9:54) Sell in every email.(10:59) Talk about your life - not your products.(13:21) Stop using benefit-led statements in your subject lines.(14:34) Send emails that piss people off.(17:43 ) You don't need ALL the people!(19:15) Send ugly emails.(21:58) Subject line of the week.Our outrageous email marketing contestWe always say your marketing needs to stand out, and we often talk about having an obnoxious offer. So we’re doing a contest where we'll pay for a whole year of your email marketing platform, give you a full year of all our resources, campaigns, and coaching inside of our membership, The League, and we'll even post you the 10 books we recommend everyone reads to improve your email marketing.It’s outrageous and totally free to enter. All you have to do is go to this link to check out the details and enter. So what are you waiting for? This contest closes soon - you don't want to miss out! Introducing our new sponsor - SelzyFor every dollar you spend on your email marketing, you’re supposed to make at least a $36 return. But that's hard to do if you're scratching your head wondering how to use all of these advanced email marketing features. This is why we're introducing Selzy - a tool where you don’t have to squint your eyes and give yourself a migraine to get started.You’ll be able to launch your first campaign in just 15 minutes, create emails and automations super easily, and if you need to, you can call for backup 24/7 from Selzy’s amazing support team. Selzy is sponsoring this episode of The Email Marketing Show, so if you want to give it a shot, for just $49 you can have a lifetime account with unlimited emails, automation, segmentation, and some advanced analytics. And that’s all of that for the price of around 10 lattes! You can grab this bonkers deal here.1. Send more emailsSo let's get into the best email marketing strategies we recommend you try out. You see, there's this thing in marketing and entertainment that says you should leave people wanting more because “less is more”. But with email marketing “more is more”. We have never sent more emails and not made more money. In the history of time, that’s never happened. Generally speaking, when you send more emails, you make more money! It's as simple as that!And this may sound loopy because people say that if you send too many emails, your subscribers are going to leave. And some might! But that's only if you send shit emails. If you send good emails,
9/14/2022 • 23 minutes, 50 seconds
How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)
So you haven't been emailing your list for a while. You've fallen off the email marketing wagon and now you're wondering about the best way to get back onto it. With every day that passes, the thought of starting again fills you with even more dread. But there's a way to do it - emailing your list after a while doesn't have to be scary. And today we're going to help you re-start your email marketing, give you an easy-to-follow email reactivation template, and share a huge opportunity you don't want to miss.Ready to learn the simplest way to get back to your list?SOME EPISODE HIGHLIGHTS: (0:12) Our outrageous email marketing contest.(4:44) Support our sponsor - Selzy.(7:40) Why you need to get back to your email marketing.(15:00) Wrap your fist email around an event or announcement. (17:03) Reduce your resistance.(19:44) Set lower expectations of yourself. (21:55) Use templates and frameworks.(25:57) Focus on the outcome.(27:38) How to enter our incredible contest!(29:07) Subject line of the week.Our outrageous email marketing contestWe always say your marketing needs to stand out, and we often talk about having an obnoxious offer. So we’re doing a contest where we'll pay for a whole year of your email marketing platform, give you a full year of all our resources, campaigns, and coaching inside of our membership, The League, and we'll post you the 10 books we recommend everyone reads to improve your email marketing.It’s outrageous and totally free to enter. All you have to do is go to this link to check out the details and enter. So what are you waiting for?Support our sponsorFor every dollar you spend on email marketing, you’re supposed to make at least a $36 return. But that's hard to do if you're scratching your head wondering how to use all of these advanced email marketing features. This is why we're introducing Selzy, a tool where you don’t have to squint your eyes and give yourself a migraine to get started.You’ll be able to launch your first campaign in just 15 minutes, create emails and automations super easily, and you can call for backup 24/7 from Selzy’s amazing support team. Selzy is sponsoring this episode of The Email Marketing Show, so if you want to give it a shot, for just $49 you can have a lifetime account with unlimited emails, automation, segmentation, and some advanced analytics. And that’s all of that for the price of around 10 lattes! You can grab this bonkers deal here.Why you need to get back to your email marketingHave you fallen off the email marketing wagon lately? We all start with the best intentions - and not just with email marketing. But often life gets in the way, and it's easy to drop the ball. Now it's time to get back to it though - just like children are heading back to school!You see, we call this "the Dreaded Dentist". Because we've all been there - you go to the dentist, and you're told you haven't been in too long, you've left things too late, and now there's a lot that needs fixing.And that's just how it is with most things - the longer you put something off, the more you...
9/7/2022 • 30 minutes, 40 seconds
12 Things That We Use On Stage That Help Our Email Marketing
What do stage entertainment and email marketing have in common? As you may know, we are both from an entertainment background. Rob is a comedy hypnotist and Kennedy is a psychological mind reader (or mentalist). That means we spend a big chunk of our lives on stages using psychology to make people do certain things, to perform and entertain an audience, and make it funny, interesting, and engaging in the process. So today we're sharing 12 email marketing strategy examples from our on-stage careers that we use in our psychology-driven email marketing. Ready to find out how you can apply these 'tricks' to your email marketing? SOME EPISODE HIGHLIGHTS: (00:09) Want to make your sales from your email marketing? Grab our Click Tricks.(4:28) Train your audience and create authority.(9:54) Grab and keep people's attention.(12:27) Be yourself and surprise your audience.(16:49) Tell stories and create a setup & payoff situation.(21:03) Build beliefs.(21:38) Adjust and adapt the way you address people.(24:51) Find the most efficient way to do things.(27:08) Pay attention to language patterns.(28:58) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 1. Train your audienceThe first strategy we'd like to share is training your audience. What do we mean by this? Well, this may sound strange, but when people go to an event for the first time, they don’t know how to behave. Can they interact with the host? Should they stand up or sit down? People have questions. So the first thing we do when we get on stage is to explain the culture and the rules of engagement. In other words, we train our audience.We do this right at the start of our opening bid, which is highly interactive and more akin to stand-up comedy. It’s where we let people know how the show is going to go. We communicate our style and form of entertainment, which is individual to each performer. And we do the same in our email marketing, which is why we talk about how important it is to tell your audience how often you're going to email them and what they can expect from you, for example. Tell them if they can reply - and of course, we encourage that.In our Getting to Know You sequence (i.e. our welcome sequence) we ask a question that gets people to reply. And we also include a link (or several) in every email we send. Because this teaches our audience that every time they click on a link in one of our emails, they get rewarded with something valuable. Whatever you do (or don’t do) in your email trains your audience into specific behaviours - whether you're doing this consciously or not. Are these behaviours serving you (and your audience) in a positive way? Because if they're not, you may be stopping people from getting value from what you do. So become aware of what you’re training your audience to do.2. Create authorityAnother important email marketing strategy example we want to share is creating authority. As entertainers, sometimes we go on stage to perform in front of a group of people who don’t know who we are or whether we’re any good....
8/31/2022 • 31 minutes, 19 seconds
9 Psychological Things That We Use In All Of Our Campaigns
How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing, which is why today we're breaking things down and sharing the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our best secrets? SOME EPISODE HIGHLIGHTS: (00:15) Want to make your sales from your email marketing? Grab our Click Tricks.(5:40) Build beliefs.(10:18) Say something and prove it.(11:45) Train your readers to click on the links in your emails.(14:20) Always make people feel included.(16:23) Ensure your emails have a solid thread.(20:00) Create singularity.(22:45) Deliver value in all your emails.(25:04) Become a habit.(27:57) Create urgency.(30:10) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 1. Build beliefsHuman beings are this big, complicated cocktail of thoughts, ideas, and emotions. And all these things fuel our beliefs, what we are, and what we think about the world around us. But beliefs don’t get built super fast. In fact, they are built slowly through stories, ideas, and people making us question facts, opinions, and authority. You don't instantly absorb a belief just because someone said something to you. A belief has to be built over time because changing our minds about something is a shift that's hard to make. Let's remember that your subscribers are people, so they already have beliefs about you, themselves, marketing, or whatever it is you help your customers with. And the minute you come at them with something that might jar with their current beliefs, their defense mechanism and walls go up. So it’s your job not only to climb over that wall but also to slowly take it down and bring people over to your side of it. Create a bridge between you and your audienceAnother way to think about it is the idea of building a bridge. Picture yourself standing on the edge of a cliff with another cliff opposite you. You could do with a bridge. And if you imagine your customers' beliefs are one part of the bridge that takes them half the way there and towards you, your job is to build the other half of that bridge so that the two cliffs can connect and people can come to you. There's no quick fix for this - we can't give you a magic trick or formula. Building beliefs is almost like a series of breadcrumbs you drop so you can lead people to follow you on this trail. For example, we need to build the belief that email marketing will work for someone. And this happens over time - once they've seen enough case studies or have tried something that worked, for example. That's what helps our customers build that belief. And we recognise that it might take people different ways or routes to get to that point. But one thing is for sure - it always takes time. 2. Say something and prove itEvery time you make a statement, prove it. Because why should people believe what you say, otherwise? We don’t often use...
8/24/2022 • 32 minutes, 8 seconds
The Little-Known Right Order to Make Your Offers (For Maximum Sales)
Do you have a flagship product - a core product or service that you focus on with your marketing and your messaging? Today we're sharing how you decide in what order to promote your products so you can simplify your business and your marketing and maximise your sales per subscriber. Sounds too good to be true? Well, it's a really simple trick, and you're just about to learn all there is about it! Ready? SOME EPISODE HIGHLIGHTS: (4:43) All roads lead to Rome!(7:21) Choosing your Rome.(9:34) Create offers that appeal to different segments of your audience.(10:40) Reduce the risk and deliver results to prove you can help.(11:46) Bring more eyeballs to your core product.(13:09) Simplify your business and maximise your profits.(14:56) How to structure your email marketing.(16:29) Talk about your offers in different ways.(18:04) How to pick your flagship product.(21:20) Subject line of the week.All roads lead to Rome! In a casual, throwaway comment we shared during our Level Up mastermind in London, we said that all businesses need to have a core product and all roads must lead to it. It's like the old well-known expression that all roads lead to Rome! This was hands down the biggest takeaway from our participants, and it's an idea that we often take for granted but want to shed some light on because it might help you solve some of the problems you're currently experiencing in your business. When using our email campaigns, a lot of people ask us in what order they should sell their products and to whom. If you sell a couple of different products in your business and have a few lead magnets as well, you have to juggle different offers. So how do you know how they all fit together?The great news is that there's an easy answer to this. You need to pick the one thing that you ultimately want everybody in your world to end up in. For us, it’s our membership, The League. Interestingly, what you choose as 'your Rome' doesn’t have to be your highest-priced product. For example, our email writing agency or our mastermind Level Up cost more than The League. But those are what we call our profit maximisers or upsell offers. They are products we make available for the people who want further help from us (more about that later). So to help you figure out what your Rome is, finish the sentence, “If I could wave a magic wand and get everyone single one of my perfect customers to buy one thing from me, it would be ............”.Choosing your RomeOur Rome is our membership because with our more expensive products we have a capacity issue. In our mastermind, we only have two groups of 15 people, for example. So we don’t want every single one of our ideal customers to end up there – that’s just not possible! But with our membership, we can have as many members as we want because it’s a scalable offer. In other words, having more people inside The League won’t diminish our ability to deliver. That's why our membership is our Rome, and everything leads to that. Bringing people closer to our Rome (our flagship product) is our ultimate goal.So that's what you want to do too – figure out what your Rome is and then lead people to it. Because if your marketing isn’t doing that, it’s probably...
8/17/2022 • 23 minutes, 31 seconds
Lessons Learned from Running Our 2-Day INBOX Event
Are you thinking of running your own online summit? Are you wondering about how to promote a virtual event with email marketing?Today we're sharing the lessons we've learned from running our own two-day online event - Inbox. This is the third year we hosted our signature email marketing conference, which is a totally free online event with multiple speakers and a ton of value. Want to know all about it so you can find out exactly what email campaigns you can run to make your next online event a super profitable one? Then let's go! SOME EPISODE HIGHLIGHTS: (5:03) Why the online online virtual summit business model works.(6:49) Why we choose to run Inbox on Zoom.(8:00) Agree with the speakers when they're going to promote the event.(9:53) Find sponsors for your event. (10:56) Promote your event with email marketing. (12:39) The registration sequence and the engagement sequence. (16:06) The sequence you run during the event and the post-event sequence.(20:07) How to handle the price hikes.(25:51) Check out our Virtual Summit email campaign workshop.(29:06) Subject line of the week.Why the online virtual summit business model worksOur Inbox email marketing conference is now online, which means people can attend from all over the world. But when we first ran the event in 2020 it wasn't meant to be free or online. We'd planned an in-person conference in Newcastle for $500 per ticket. But then the pandemic hit, and we had to move the event online. We've basically changed the business model so that instead of having people pay for a ticket, they pay for the recordings of all the sessions (we call this All Access Pass). Plus, because all the speakers also promote the event to their audiences (and earn a percentage of the sales), an online event like this is a great list-building exercise. We absolutely fell in love with this business model, and to this date, our conference Inbox creates the biggest influx of brand new subscribers to our list each year. Why we choose to run Inbox on Zoom One of the things we learned is that although there are different platforms designed to host virtual events (and those are absolutely brilliant) sometimes tech barriers stop people from attending. So we decided to host our event on Zoom, and we have no intention of ever changing that. Because running a virtual summit is a list-building exercise, you want lots of attendees! So it's probably not the right time to try out fancy platforms that people aren't familiar with because there can be a lot of resistance to those. Whereas with Zoom, pretty much everyone knows how to use it, so if you remove the tech resistance you'll have more people registering and attending the event. Agree with the speakers when they're going to promote the event Another thing we learned is that not all businesses treat email marketing as a priority in their business. So while we know in advance what we're going to promote and when, a lot of businesses might not. During the first year of running Inbox, we asked all speakers to promote the event to their list, but we didn't specify any timelines for them. And that meant that we got very little (if any) promotion at all from some of the speakers. So what we do now is to ask the speakers to specify in advance what dates they're going to promote the event. We ask them to create a schedule, put it in their calendars, and commit to it. So if you're organising an online event, don’t be afraid of letting your speakers know that it works as a collective. If all the speakers promote the conference to their list,...
8/10/2022 • 30 minutes, 16 seconds
Making Yourself Choosable with Belinda Weaver
How do you know if you're unique enough? What makes you stand out? How do you market yourself so that your ideal customers choose you and not your competitors? These are some of the questions we answer today with the help of our awesome guest Belinda Weaver. Belinda is a copywriter who helps people who are learning to be copywriters to up their game. And today she talks to us about how to make yourself choosable. Yep - that's a word. And you sure want to find out all about it! SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab our Click Tricks.(3:50) Did Belinda really have a pet peacock called Cocker?(5:10) Do you really need a USP to stand out from the crowd?(7:20) No USP? No problem!(8:45) How do you make yourself more choosable?(10:00) Lean into the combination of ingredients that makes you unique.(13:06) Tell people what it's like to work with you.(16:44) Share your passion and why you got started. (18:52) Be yourself and don't be afraid of feedback.(23:02) Subject line of the week with Belinda Weaver.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Do you really need a USP to stand out from the crowd? As business owners, we all worry about the idea of standing out. Why should people choose you? Do we worry too much about this? Is this a valid concern? Our friend and awesome copywriter Belinda Weaver shared with us that having a USP (Unique Selling Proposition) is indeed Marketing 101. We're told to come up with our USP and our differentiator and to have a great elevator pitch that explains what we do, who we do it for, and what makes us different. These kinds of things are drummed into us. And Belinda calls this the unicorn fallacy. It's this idea that in order to be successful, you have to be unique and different. But when she first started out as a copywriter, Belinda didn’t know what made her unique yet. So instead of trying to focus too much on that, she decided to become as good as she could be and then figure out what made her unique. And she thinks a lot of business owners should do the same. As a copywriter, Belinda always asks her clients what makes them unique. And funnily enough, she never expects a great answer because she doesn’t have a great one herself! In fact, at first, she thought there was nothing in particular that made her unique. But she kept showing up, earning an income, and making progress. And at some point, she realised that maybe she didn’t have to be different in order to be successful.No USP? No problem!Is anything ever unique anyway? Even if you invented something brand new, is it going to be unique for long? According to Belinda, having a USP isn’t completely irrelevant. We probably all have something that’s uniquely and brilliantly us, but if the USP becomes a gimmick that holds us back from what's important, then it’s not useful.If we get paralysed in trying to find our USP and don’t do the things we could be doing to get more business, then there's no...
8/3/2022 • 25 minutes, 19 seconds
What to do if you have a high unsubscribe rate
What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear so many people telling us they put in a lot of work to build their list just to see their subscribers leave pretty quickly. And we know it's easy to feel bad about it, but if you find yourself in this situation, fear not! There's quite a bit you can do about it.Ready to find out? SOME EPISODE HIGHLIGHTS: (4:48) Unsubscribers aren't a bad thing!(6:55) Why you can't just rely on your lead magnet.(8:41) How to make sure people want to hear from you.(12:48) Why use a Welcome sequence.(14:39) Why monitor your unsubscribe rate.(18:31) What to check when you have a high unsubscribe rate.(21:41) Have you made any changes to your email marketing?(22:51) Why always include offers in your emails. (25:15) Build a list of subscribers, not hostages!(26:53) Subject line of the week.Unsubscribers aren't a bad thing!Here are a few things to think about when it comes to unsubscribe rates - the impact they have on your technical email deliverability, your relationship with your list, and your business. Because broadly speaking, unsubscribers aren't a bad thing, especially when it comes to your emails getting delivered. Just for a second, imagine you have a massive mansion. You decide to have a housewarming party, and instead of just inviting your friends, you tell everyone who lives within 100 miles of your new place. So they all come, but the thing is – you don’t want most of these people there. In fact, you probably want them to leave! Because ultimately, you only want to hang around the people you actually like. And the same goes for your business. You want to build a list of people you like and who like you.Why you can't just rely on your lead magnetHigh unsubscribe rates are typical of the way we build our lists. And they're definitely part of the course when we use lead magnets. If you’re running ads or employing any other quick-win list-building strategies, you need to come to terms with the fact that a lot of people don’t want to be on your list - they just want your lead magnet.So they’ll opt in for the thing, get it, and then quickly unsubscribe because they don't care much about hearing from you. But one way of fixing this is to make sure you have a long-term nurture sequence.For example, if you join our list because you’ve listened to a few podcast episodes or have been in our Facebook group for a while, you’ve been nurtured into our world. That means you are subconsciously and psychologically committed to remaining on our list because we've built a relationship with you over time. It’s a totally different experience from someone you've never heard of before who signs up to a lead magnet. How to make sure people want to hear from youA good solution to help with this is asking people to join your email list because they want to hear from you however many times you email them every week. That way, your emails become the thing people are signing up for. And that should reduce your unsubscribe rate. Plus, it means that people are expecting emails from you. It's not just you suddenly sending them sales emails after they downloaded your lead magnet. You see, we also lose a good number of subscribers quite early on in our email journey. But this isn’t something unique to email marketing - it happens everywhere. Think about networking events or work meetings, for example. There aren’t that many people that you meet that you find interesting enough to keep in touch with...
7/27/2022 • 28 minutes, 24 seconds
Why We Waited 3 Years Before Creating a Brand
Why did we wait three years to create a brand? Shouldn't that be the first thing you do when you start a business? Probably not! It's not what we did, and there are valid reasons for that. Because for years, we proved again and again that we could sell our product - even if it was ugly. Want to know what this is all about? Let's find out! SOME EPISODE HIGHLIGHTS: (5:33) Why we finally decided to create a brand.(9:29) Why you should NOT create a brand as soon as you start your business. (11:10) How we started Email Marketing Heroes.(14:58) Focus on your offer first.(19:57) Fix what doesn't work before making it pretty.(21:26) The four things you need to focus on to make your business work.(23:40) Launching 'ugly' businesses.(27:47) Creating our brand - why now?(29:39) Why create a brand for our products and audience. (33:25) Subject line of the week.Why we finally decided to create a brandYou may have noticed that a couple of months ago we finally decided to create a brand - we overhauled our entire branding. Our colours and fonts look different, and we've even had our first professional photo shoot together. Why? Because our previous branding looked significantly uglier than it does now. Over the years of being in business, we've definitely seen people around us producing graphics that looked way better than ours did. But the problem is that neither of us has an eye for things like that. We’re good at communication, but we’re not designers. When we first launched our business, branding wasn't our priority. We just wanted to get off the starting blocks - not to create a brand that looked nice. So when we launched Email Marketing Heroes all we had was a logo. We ran a contest, and the person who submitted the best logo also came on board to work with us. She's an amazing designer, but she's not a branding expert. And as a result, over the last few years, we’ve been producing graphics that looked inconsistent. They were nice in isolation but didn’t fit with anything else. All the different elements of our business had a different vibe, and we felt our branding was disjointed and was getting worse with time. Why you should NOT create a brand as soon as you start your businessUnfortunately, over the years we've also seen businesses with amazing branding go out of business. Why? Because they focused on the things that looked good or what they found naturally interesting, enjoyable, and easy for them - rather than what needed to be done to run a business and to keep it going. Because we all have to make sales. We have to show up and give value to people. And we need to put out offers that are so interesting and valuable that people are willing to invest in them, so we can stay in business and help more people.And there’s one really uncomfortable piece of advice we find ourselves dishing out a lot to our clients, which is to stop doing the thing you’re doing because it’s the wrong activity for you to be doing in your business right now. Your problem above and beyond anything else is to figure out how to make money. Once you have that nailed, then you can build around it.How we started Email Marketing HeroesWhen we started our business, we wanted to find out whether people would pay us to teach them email marketing and buy our campaigns. When we launched our membership The League, we didn’t know if
7/20/2022 • 35 minutes, 28 seconds
Viral List Growth Using Giveaways With Derek Videll
Can giveaways help you grow your list? What prize should you choose for your contest and how do you make it go viral? Who do giveaways work best for, and how do you even run them? Ready to find out why giveaways are important for your email list growth and your business? Then let's hear it from the awesome Derek Videll! SOME EPISODE HIGHLIGHTS: (0:13) Want to get more sales from your email marketing? Grab our Click Tricks.(3:24) Does Derek really have uncontrollable sneezing fits when he chews mint gum? (5:19) Why are giveaways a good strategy to use for new businesses?(6:40) Should new businesses run paid ads to their offers?(8:44) Why picking the right prize will help you find the right audience.(13:00) Testing your audience and finding your target market.(14:14) Do giveaways work for B2B?(16:22) What are the key ingredients to running a viral giveaway?(21:07) How do you make the giveaway go viral?(23:40) Subject line of the week with Derek Videll.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why are giveaways a good strategy to use for new businesses? Our awesome guest Derek told us that giveaways work better for beginners and new businesses. Why? Because while viral contests can also work for intermediate and advanced businesses, they are a much simpler and more effective way of building your list when you're starting out than other strategies are, such as organic social media posting. For example, if you're a business owner who's been trying to grow organically on Instagram by posting reels, you might have experienced limited success. Reels can be difficult to do, and not everyone likes to create them. Plus, even if your reels go viral and you gain some followers from them, this strategy still doesn't give you much control over your business. Sure, you may end up with a few thousand followers, but you'll have no consistent sales revenue.Should new businesses run paid ads for their offers? Paid social media ads are a more ambitious route than organic content sharing, but a lot of new businesses aren't yet experienced at selling their offer. They might have not narrowed down their target market or fully established their branding and website. Or their email marketing might not be fully set up yet. But all these components are necessary if you want your paid ads to bring in sales. The truth is that running paid social media ads directly to your offers rarely works. You might make a few sales, gain some followers, or even collect some email addresses, but the cost per acquisition tends to be very high, and in that case, your rates are probably very unprofitable. And that's fully understandable because a lot of new business owners who have started a passion project don't necessarily have the marketing background or copywriting skills they need to make the sales they want to make. So they end up burning money on paid ads, which isn't ideal. But there's a better way to do things! And (you guessed it) - it's giveaways!What prize should you give away in...
7/13/2022 • 26 minutes, 23 seconds
How To Do Your Email Marketing While You're On Holiday
Are you going on holiday or taking some time off from your business? What will you do with your email marketing? Will you stop your emails? Or will you keep them going? What are your options? This is what we're sharing today - how to do your email marketing while you're on holiday, whether you’re physically leaving and going somewhere or simply switching off from your business for some well-deserved time off. Ready to find out what your options are to keep your email marketing going during the holidays? SOME EPISODE HIGHLIGHTS: (4:51) Option 1 - Stop sending emails (don't do this!)(10:08) Option 2 - Schedule your emails in advance.(12:59) Option 3 - Run a campaign.(15:02) The importance of having customer support while you're away.(17:27) Option 4 - Send your emails while you're on holiday.(20:56) The importance of having an Email Engine.(22:44) Let your holiday inspire your emails.(24:51) Always capture new ideas for your email marketing.(30:54) Take advantage of these helpful resources inside The League.(32:04) Subject line of the week.Option 1 – Stop sending emails (don’t do this!)The first option you have (and - spoiler alert - this is something we don't advise you to do) is to stop sending emails. You simply disappear for however long you're away or taking time off. This is definitely an option you have, but just because you're taking some well-deserved time off, it doesn't mean you don't have to continue showing up. In fact, you don't want to stop sending emails. Because that means losing momentum and traction.Why you need to keep showing up for your subscribersRemember that one of the things you’re doing by sending regular emails to your subscribers is to build and reinforce a habit. If you know that someone sends you an email every day of the week, you expect that. Or if you publish a podcast episode every week and suddenly stop, chances are people will stop listening. The same goes with your emails – you stop sending them, and your subscribers will stop reading them. When you drop your frequency, from a technical point of you, you mess with the algorithm. But people also stop paying attention to you.And from a psychological perspective, the minute you stop doing something, you find it harder to get back to it. So stopping your emails is bad for everything! It's bad from a tech point of view in terms of your deliverability, it’s bad for engagement, and it's bad for your audience because it gives them a chance to disconnect and forget who you are. And last but not least it's bad for you! Because once you've stopped, it's harder to get back into it.So, yes - you absolutely deserve time off. But you also have a responsibility towards your subscribers and customers to show up and deliver value. It’s part of the promise you made to your subscribers. So what other options you have to ensure you can keep showing up even when you're on holiday? Option 2 – Schedule your emails in advanceAnother option you have is to prepare in advance and write and schedule your emails. So let's say you're going to be away for 16 days - you'll want to have all your emails written and scheduled in advance a couple of days before that. And potentially, you'll also want emails scheduled for a few days after you return to give yourself a chance to get back into the swing of things.This means you batch-create the emails in advance for the duration of your trip (plus a few days before and after). And this is great because it means that as long as you spend some time preparing and planning in advance, you can take as much time away from your business
7/6/2022 • 34 minutes, 42 seconds
How to Increase Your Prices
Have you ever raised your prices and found that no one was rushing to buy? We've been there and done that. And that's why this week we're sharing how to increase your prices the right way by telling your audience in advance and creating urgency that will boost your sales. No matter what you sell (a membership, a course, a coaching programme, or any other product) we also have something special for you - our price increase email campaign. Ready to find out how to increase your prices, build trust with your audience and customers, and make loads of sales in the process? Let's go!SOME EPISODE HIGHLIGHTS: (6:11) How NOT TO increase your prices.(8:23) Why give your audience notice of your price increase.(10:10) Never give people too much notice about your price increase.(11:53) Why send price increase emails to your audience.(14:50) Keep track of all the places where you mention your prices.(17:44) Why tell your existing customers about a price increase. (18:55) Why increasing your prices acts as a retention mechanism. (20:06) Why you should never extend your price increase offer.(21:43) Grab our price increase email campaign for FREE - live workshop.(22:44) Subject line of the week.How NOT TO increase your pricesIf you've ever put your prices up, you probably did what we used to do in the past (and what we see lots of people still do). You posted on social media and found there was absolutely no rush in sales. Sounds familiar? The problem with that strategy is that the reason people aren't buying isn't the price itself, so putting it up or down isn't going to make a difference. But you can use the price (and a price increase at that) as a way to compel people to jump off the fence and go ahead and buy. The way not to raise your prices is by doing it quietly and in the background. Because that's a wasted opportunity! Instead, you could use a price increase as a promotional opportunity to get people to buy. How? You tell them you’re going to put the price up in a few days and give them an opportunity to buy now.Of course, you want people to buy at the new price, right? Sure. But remember that you’re constantly bringing in new people onto your email list - every single week. And the new people will buy at the new price. But don't miss the opportunity to expose your existing subscribers to the old price and create a sense of urgency that pushes people to make a decision and buy now. Why give your audience notice of your price increaseWhy are you telling your audience and existing subscribers about the price increase in advance? Because it helps create a sense of loyalty and happiness - you're giving them notice so they don't miss out on grabbing your product at the current price. And that's a good thing because we all want customers to be with us for the long haul. You have the rest of time to make sales at the new price. So why not give your loyal subscribers who’ve been around for a while the chance to grab the existing price first?This is how we handle each price increase for our membership, The League, and any other product we've ever launched. We start with a lower price, get ourselves a good base of members first (who become our solid audience and give us base income), and then gradually increase the price over time. A benefit of doing things this way is that it gives you the time to refine your offer. When we first launched our membership, the content wasn't finished. It still isn't because it's constantly changing – we’re adding new, amazing features all the time. But we’ve also taken things
6/29/2022 • 25 minutes, 25 seconds
9 Lessons from The Inbox Online Email Marketing Conference
This week we're sharing 9 amazing lessons we've learnt from two years of running Inbox - our awesome online email marketing conference. It's a phenomenal event, and we promise this year it's going to be absolutely next level! To prove that it's true, we've pulled out 9 tips we learnt from some of our amazing speakers at past events of this FREE online email marketing conference. They're so good you're going to want to take notes! Ready to have your mind blown? SOME EPISODE HIGHLIGHTS: (0:12) Come and join us at Inbox 2022 (for FREE!)(5:40) Lesson 1: Use emails to 're-sell' your membership.(8:31) Lesson 2: Turn your free content into your core product.(12:51) Lesson 3: Tweak and test your lead magnet landing pages.(16:35) Lesson 4: Use your emails to educate, entertain, and encourage.(18:48) Lesson 5: Talk about your lead magnet from different angles.(23:38) Lesson 6: Test the deliverability of your emails with all the major email platforms.(26:21) Lesson 7: Identify the people who want your highest offer first.(28:02) Lesson 8: Grow your list by getting in front of other people's audiences.(29:23) Lesson 9: Sell the product. Don't explain the product.(31:22) Subject line of the week.Come and join us at Inbox 2022 - for FREE!Our Inbox email marketing conference is on the 28th and 29th of June 2022. And we’d like to invite you to join us for FREE! Previously, tickets for registration were up to $500, but this year we’re going to grow this conference massively and make it into the biggest online email marketing conference you can imagine. It's packed with 12 amazing speakers and presentations and is fully online and fully live. We'd love for you to come and join us! If you want to learn what's going to impact your ability to make more sales with email, this is the place to be. Because it's not just about the words you write, who you send them to, or when you send your emails. It's about a lot more than that! And these two days are going to have a solid impact on your ability to make sales with email marketing. If you're already salivating and want to find out all the details, see the full line-up, and register at zero cost, here's the link.1. Use emails to 'resell' your membership – Neil StaffordNeil Stafford is a genius when it comes to memberships, and in his presentation at one of our previous online email marketing conferences, he talked about how to use emails to keep selling your membership and make sure you build belief so your members become lifetime members. Because your membership is something you need to 'resell' to people. You don’t just sell it once and then sit back and receive recurring revenue forever. Instead, you have to constantly and perpetually 'resell' it. And emails are a solid way to do that.Of course, you need to get that balance right. You don't want to overwhelm people with all the emails you're already sending them to let them know where all the content is. For example, we have a number of emails that tell our members inside The League how they should go on the Success Track. But people still tell us they don’t know where to go because nobody gets 100% readership of their emails, even when people are paying to be a member. Because everyone’s busy!But on top of the emails where you explain where everything is, you also need to send emails...
6/22/2022 • 33 minutes, 5 seconds
Why You Should Attend Inbox 2022
Why should you attend Inbox? Because it's the email marketing conference of 2022 (even if we say so ourselves). Inbox is the online conference that helps you sell more of everything you're doing by using email marketing. It's on the 28th and 29th of June 2022, and we're going to show you how to get totally FREE tickets and attend this fantastic event from the comfort of your very own pajamas. Ready to get all the juicy stuff? SOME EPISODE HIGHLIGHTS: (0:27) Come and join us at Inbox 2022 (for FREE!)(4:52) What is Inbox 2022?(6:39) Email is the most direct way you can make sales.(7:44) Learn from different approaches (from our amazing speakers).(8:38) The 5 areas covered in Inbox 2022.(10:00) Inbox 2022 is FREE and the reviews are incredible!(11:58) Inbox 2022 is online and live - on Zoom!(14:16) Who attends our event, Inbox?(16:18) Here's the link to register for Inbox 2022!(17:19) Subject line of the week.Come and join us at Inbox 2022 - for FREE!Our Inbox email marketing conference is on the 28th and 29th of June 2022. And we’d like to invite you to join us for FREE! Previously tickets for registration were up to $500, but this year we’re going to grow this event massively and make it into the biggest online email marketing party you can imagine. It's packed with amazing speakers, fully online, and fully live.If you want to learn what's going to impact your ability to make more sales with email, this is the place to be. Because it's not just about the words you write, who you send them to, or when you send your emails. It's more than that! So if you're already salivating and want to find out all the details, see the full line-up, and register, here's the link.What is Inbox 2022?Inbox 2022 is our completely FREE online email marketing conference. This is the third year we're running it, and we're inviting you to attend. Why? Because email is the most direct way that any of us can make sales - whether your emails are in real-time or automated. So it’s definitely worth taking two days out of your schedule to study everything there is to know about email marketing. And that's exactly what Inbox 2022 allows you to do - to immerse yourself into this topic and up your email marketing game. You can dive deep into what you can do, find out what everyone else is doing, and why they always talk about how amazing email is.Because it’s easy to think that the way you’re doing email marketing is the way it’s done, right? But we learn new things all the time - from every guest that we interview for this show and from all the speakers we’ve met in the last two years of running this event. We learn new things and we implement them. And that's what makes us better at what we do.Email is the most direct way you can make salesThere’s nothing else you can do that directly impacts the top and bottom line of your business as swiftly as email marketing. And that's a fact. If you have a little cash flow blip in your business, the best thing you can possibly do is to find something to sell and send a few emails about it over the course of a few days. That will fix your cash flow problem - it's as simple as that!Literally, nothing else will work as well. You can't just host a webinar, for example. Because how will you get people to sign up for it in the first place? With email, of course. You could try social media,...
6/15/2022 • 19 minutes, 17 seconds
Why You Might Want to Think Twice About Consumption Emails
How do you encourage your audience to consume your content? Whether it's a free download or a paid course or a membership, how do you use your emails to inspire your subscribers or customers to use the amazing content they now have access to? Today we're covering content consumption by sharing an exclusive panel discussion with our friend Monica Snyder taken from our 2021 Inbox conference. Monica is the CEO and Founder of Birdsong.co, and she's a true marketing genius! She’s great at funnels and ads, and she’s super analytical. In our conversation, we talk about consumption emails - the emails you send when someone opts in for your free lead magnet or buys something from you. Should you send these emails at all? Do they help? Or do they just get in the way?Let's find out! SOME EPISODE HIGHLIGHTS: (0:21) Come and join us at Inbox 2022 - for FREE!(5:50) Should you send consumption emails?(9:15) YES to sending consumption emails AND to offering upsells.(10:40) Consuming your content encourages people to buy more from you.(13:04) Do consumption emails work for both free and paid-for products?(19:21) Are consumption emails nagging? (22:32) How to upsell in your consumption emails.(23:56) Make use of custom fields!(27:45) Do free trials work?(33:35) Subject line of the week.Come and join us at Inbox 2022 - for FREE!Before we get into this conversation with Monica Snyder, we want to let you know that our Inbox conference is happening at the end of June 2022. And we’d like to invite you to join us for FREE! Previously, tickets to this conference were $500, but this year we’re going to grow the event massively and make it into the biggest online email marketing party you can imagine. It's packed with amazing speakers, and it's fully online, and fully live. So check out the line-up and register here for FREE!Should you send consumption emails?There’s definitely a view that if someone takes the time to consume our content, uses it, and gets results, they’re more likely to buy something else in the future. However, in our business, when someone opts in or buys something, we put them into a campaign to sell them on the next thing as soon as the next day. For Rob, for example, when people download a free lead magnet from you, follow-up emails are more about trying to get them to click a link, rather than looking at the free content. Why? Because we think it's important to get them to subconsciously engage with us as a brand, rather than blindly consuming the content. It's probably a controversial viewpoint, but Rob thinks we cannot always trust our subscribers or customers to implement our solutions. The onus to consume the content and get results is on them, and it's a fact that most people never consume the content they download or pay for. So if you’re waiting for the point where the person has consumed your content, you may be waiting forever! YES to sending consumption emails AND to offering upsellsMonica, however, thinks we should definitely encourage people to consume our products. Part of our job as course creators, teachers, and information givers is to make sure we’re providing the information to ensure people do what they need to do with what we’ve given them. So for Monica, consumption emails are a big YES! But she also believes we should let people know about the next thing to buy. This is why Monica’s consumption emails lead straight into a sale.For us, part of the problem is that in the past we found ourselves bashing our heads against a brick wall trying to get people to consume our content. That's how we reached the cynical viewpoint that you can lead a horse to water, but you can't...
6/8/2022 • 34 minutes, 34 seconds
3 Subconscious Questions That Stop People From Buying
When you think about your prospective customers, what are their reasons for not buying from you? You've got this amazing product or service that's going to fix all their problems and make their life better. So why aren't they running to get their credit card details and buy right now? Well, there are probably a few subconscious reasons at play. We can think of at least 3 questions that stop people from buying from you. Want to know what they are so you can do something about it? Let's find out! SOME EPISODE HIGHLIGHTS: (0:16) Want to get more sales from your email marketing? Grab our Click Tricks.(4:23) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(6:17) The 3 psychological reasons why people don't buy.(8:20) Number one - will this work for me?(12:50) Number two - how long will it take me to see results?(14:37) How to communicate instant gratification vs long-term results.(20:08) Number three - how much effort is needed?(24:30) Help people remove the overwhelm and cognitive load.(25:24) Tell people you'll re-energise them if they run out of steam. (27:43) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. The 3 psychological reasons why people don't buyOne of the things that got us into loving email marketing was the psychology of what goes on in people's brains that makes them want or need something. And also, what stops people from going ahead and buying? Because when your subscribers are thinking about buying anything from you or from competitors, they will consider a few different things first.And under the surface, it all comes down to 3 things that are heavily baked into our hardwired psychological makeup. If you can figure out how to deal with these objections, you can massively increase the sales you're making from the people who are already on your list.1. Will this work for me?The first thing people ask themselves is whether this thing you're selling is going to work for them. Before that, there's another fundamental question - does this thing work at all? Because we've all been burnt in the past and bought something that didn't even work, right? And that's why this question often comes to the front - to your alerted state. But that’s only half of the problem. Because your product or service might as well work, but will it work for your customers? Because you can put all the effort in the world into showing people how brilliant you and your solution are. But if people don’t believe they have what it takes to do it, they won’t buy. So your job is to work out how to make sure they know they have what it takes to do it - to get results from your solution. It doesn’t matter how good you are here. Because if people don't believe they'll be able to use your solution and have it work for them because of them, then they won't buy!This is why there comes a point in your marketing when you have to stop talking about how brilliant you are and start saying amazing your
6/1/2022 • 29 minutes, 37 seconds
How to Do Deadlines Well and Ethically
So you want to use deadlines in your marketing. You want to close your offers on a particular date and time and, more than anything, make sure they work. In other words, you want to use deadlines effectively. But you also want to do it genuinely and honestly. This is no doubt one of those marketing ethical dilemmas we've all had at some point - and it's a valid one! So how can you do deadlines well but also ethically in your business? Let's find out, shall we?SOME EPISODE HIGHLIGHTS: (0:09) Want to get more sales from your email marketing? Grab our Click Tricks.(5:02) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(6:48) How do deadlines even work?(9:46) The power of urgency and scarcity.(11:37) Why you should never extend an offer.(14:32) Why you should be able to have a logical reason for your deadlines.(16:22) Make sure the technology is watertight.(18:26) Can you use deadlines ethically for evergreen products?(21:22) How to implement ethical deadlines for your evergreen products (video link included!)(22:47) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. How do deadlines even work? First of all, let's take a look at why deadlines work in the broader sense. We find people often miss the point when it comes to running any kind of countdown special offer with a deadline at the end of it. And as a result, they don't get the results and sales they were expecting before their launch. Why?Because the psychological, fundamental reason why deadlines work is that they appeal to the fact that we give people a reason to act right now – to bring forward this decision they might have made in the future and make it now. This decision becomes the top of their list of priorities. Because if they don't act now, they risk missing out. And people hate that. Let's think about the buying process for a second. Buying something (anything at all) requires you to decide that you want to buy it and then convince yourself that you want to buy it. Only then you go through the process of buying it. But unless you have a reason to buy right now, you might not grab that offer immediately.The power of urgency and scarcityThere are only two reasons why you might grab it right now - urgency and scarcity. If you want to go to a concert and know it’s going to sell out, you’ll act straight away because you'll want to grab tickets before you miss out, right? But in order to sell a product based on urgency or scarcity, people have to believe you. Because if they don’t, the whole thing isn't going to work. If you have a marketer who keeps telling you every day they're extending their offer for another 24 hours, you're not going to buy. You have no reason. Because you know they'll keep extending that offer. And so the deadline has the opposite effect of what it's there to do - it's causing you to put that decision further away!Why you...
5/25/2022 • 24 minutes, 6 seconds
How to Stop Putting off Your Email Marketing and Get It Done
Can't stop procrastinating when it comes to email marketing? Then you want to find out the exact 4 steps we recommend to help you stop putting off your email marketing once and for all and actually get it done.You seriously don't want to miss this.(Plus, we have something really exciting coming up!)SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab our Click Tricks.(4:40) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(6:00) Why is email marketing not a priority for your business right now?(9:48) How we got started. (11:54) Surround yourself with people who inspire you and motivate you.(14:40) Have someone help you become and stay unstuck.(17:58) Surround yourself with people who encourage you.(19:42) Learn from other people's learning.(22:25) Join us at the next Open Day for The League (it's FREE!)(24:12) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why is email marketing not your priority right now? One of the things we hear people talk about all the time is the fact they don’t have time to do email marketing - it's not their priority right now.Yet, we all know email marketing is the highest return-on-investment marketing activity you can do in your business. You don’t have the choice to do it or not. If you want a successful, sustainable, and scalable business, you have to figure out how to get it done. Because email marketing is the most valuable thing you can do to make sales. And if you know that to be true, then there has to be some other reason why you’re putting it off and choosing to do something else instead.Are you procrastinating?You might be procrastinating, which is something a lot of people don’t believe they can possibly be doing because they’re working so many hours in the day. But it all comes down to priorities, and if you know how important something is, you'll prioritise it. So you need to unlock the roadblocks and break through the reasons why you’re not currently investing the time and effort into your email marketing. If there are things in your business you feel you can’t afford right now, we can tell you that you absolutely would if you were investing in your email marketing. Because your ability to reach people and turn followers into content consumers through email is way higher than it is through any other method. Email outperforms social media and other marketing channels in terms of conversion.How we got startedWe started doing email marketing a long time ago, and things were different then. The technology was much simpler, and the only thing you could do was to get somebody to give you their email address. Tags didn't exist at all, and email marketing wasn’t that advanced.But now there are a lot more possibilities and many more things you can do. There are more email marketing platforms than there ever were. And we have an 'unfair advantage' because before we were business partners, we were friends. We were...
5/18/2022 • 26 minutes, 39 seconds
Two Things to Start Collecting So You Know What's Working in Your Marketing
Do you ever find yourself making important business decisions based on a hunch? Would you like to know how you can improve the success rate of email marketing (and your marketing in general) by looking at data and not relying on a gut feeling? Are you curious to finally get a clear idea of what marketing works in your business so you can do more of it?This week we're sharing a technique we created so you can 'read the minds' of your subscribers. You'll be able to work out how they found you, where they came from, and what made them buy from you. This method is quick and effective. And it only requires you to track two simple things about your subscribers. Ready to learn more about this and transform your business for the better? SOME EPISODE HIGHLIGHTS: (0:16) Want to get more sales from your email marketing? Grab our Click Tricks.(4:33) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(5:40) Marketing is a numbers business.(7:52) The importance of understanding what works.(10:26) Why do you need to understand your conversion mechanisms?(12:35) The problem with tracking solutions.(15:32) The two things you need to collect in your email marketing system.(20:30) How do you capture the original source and conversion mechanism?(22:48) Learn how to use this method to track the success of your marketing. (25:26) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Marketing is a numbers businessWe come across a lot of business owners who think that marketing is a creative practice. And of course, there's creativity in marketing. But we think that creativity is around the way you decide to solve the numerical and data-driven problems you discover in your business. Because at its core, marketing is a numbers business.It's about looking at what you spend in terms of time, effort, money, and resources and what the return on your investments is. This is called direct response marketing. And for us small business owners it's fundamental that the return on investments is (as much as possible) directly attributable to your spending.The importance of understanding what worksLast month we saw a sudden surge of people joining our membership The League. We have new members every week, but we had more than usual. And we knew that was something worth investigating. Because one of the things we talk about a lot is to raise your peaks and do more of what’s working. And if you see some changes in your business but don't have the data to understand why you're seeing these changes, then you can't course correct. You can't amplify what's working and you can't stop what's not working.So we decided to start looking at what we might have done a few weeks or months prior that could have created this influx of people joining our membership. And we looked at activities we did in the past (not only last month) because...
5/11/2022 • 27 minutes, 47 seconds
5 Questions About Email Marketing From Our Group Coaching Calls
Want to find out what we get asked inside our exclusive, members-only group coaching calls? This week we're taking behind the scenes of the coaching calls we do inside our membership, The League. We're going to not only share the questions about email marketing that our members ask us, but also the exact answers we give them! Aaaaaand, we have an amazing opportunity for you. For one day only, you can join one of these exclusive calls too! Want to find out more? SOME EPISODE HIGHLIGHTS: (00:17) The League Open Day.(6:00) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(7:16) How many campaigns do I need to get started with email marketing?(10:50) What's the best frequency for email marketing?(11:15) Planning your email content. (12:52) How many emails should I send during a launch?(16:53) How do I move to a higher email frequency?(19:50) What about email marketing for the B2B industry?(22:01 ) Join us for our first Open Day!(24:58) Subject line of the week.Join us for the first Open Day inside our membership The LeagueWe’re doing an Open Day for our membership The League where you can come and hang out on one of the hotline coaching calls as our guest. It’s happening on the 11th of May 2022 at 8 pm UK time (3 pm EST).You’ll get to ask questions just like our members do and get answers from us. And if you can't think of a question, just sit there and watch - like a fly on the wall. We guarantee you’ll learn from the questions that other people ask.So if you want to get on this call, register here. We’ve never done this before, and we’re excited to see many of you joining us for this experience. So let’s pack out the room for some great learning! 1. How many campaigns do I need to implement to get started with email marketing?The first question we pulled from one of our coaching calls is from Paul, and he asked, “As long as I have the Getting to Know You sequence and your Overture sales sequence set up, am I good to begin sending traffic through my funnels?”The short answer is yes!But let's break this down. For context, we should say that we give our members inside The League new email marketing campaigns every single month. But obviously, people can’t implement them all at once! Also, for clarity, the Getting to Know You sequence is our welcome sequence. It’s a 4-day sequence for every new person who comes onto your email list. This is where you introduce them to your core product or service. After setting up our welcome sequence Paul implemented our Overture campaign, which is a sales automation.Of course, if after setting up these two campaigns you want to stop putting people through more sequences, you can. But you can also set up as many email campaigns as you want. You don't have to wait until you have all our email marketing campaigns set up - we don't do that either! We add a new campaign every 8 weeks or so. And taking this approach is perfectly fine. Firstly because it takes some time to set the sequences up. But also because they'll serve you on an ongoing basis. You can view these two campaigns as your minimum viable engine. Just put people through them, and you'll...
5/4/2022 • 26 minutes, 37 seconds
Write Emails Using Artificial Intelligence (AI)
Does Artificial Intelligence have a place in email marketing? Can you use AI tools to outsource your email writing? These are some of the questions we're answering for you today after testing a few AI tools. Curious to learn what we found? SOME EPISODE HIGHLIGHTS: (0:12) Want to get more sales from your email marketing? Grab our Click Tricks.(3:49) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(4:58) Should you use AI to write your emails? (6:50) Where can AI be useful?(7:47) AI tools can write about features and benefits.(9:04) AI tools can't help you with ideas and stories.(11:55) AI tools can't differentiate between products. (14:32) AI can't target people with different levels of experience. (17:42 ) AI tools can't create successful email campaigns. (24:19) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Should you use AI to write your emails?We’ve been playing with a few AI platforms for a while now, and we have opinions about them. This isn’t about us bashing AI tools though. We believe they definitely have a place, but we’re going to get into some of the issues we found when using them. So let's start by setting the tone with a quick example. This is what we typed into one of these AI tools to see what kind of marketing email they'd write for us:“Welcome to the Email Marketing Show podcast for online course creators and membership site owners.”Simple, right? Want to see what we got? “So this is the first episode of the Z Z podcast. I am super excited about the new venture and hope you all enjoy it too.”Not quite the introduction to our podcast we had in mind. In fact, this makes no sense whatsoever! Where does the "Z Z podcast" even come from??So let's look at some of the issues we've found with these tools. And it's important to say that these findings apply to all the tools across the board. It doesn't matter how good the platform is. You might have the best one out there (and it's up to you to do your research and work out which one is the best for you), but they all have the same issues. Where can AI be useful? AI tools can be useful in what we consider to be simple copywriting - and that's where the stakes aren't massively high. So for example, if you have a membership site or a course and want to send an email to promote a new video, you might want to write a little paragraph that describes what that video is for. You'd pop the information into one of these tools, press a button, and get a few options back.Bear in mind though that once you’ve put this amount of copy into the tool, you’ve almost done the job yourself! With a bit of tweaking, you could use the best out of the options the tool gives you, and it'd probably be good enough. But this is only for a piece of copy where the stakes aren't that high. AI tools can write about features and benefits For us, it boils down to this - AI...
4/27/2022 • 26 minutes, 24 seconds
The Therapeutic Benefits of Writing Your Own Emails
This week we're talking about the therapeutic benefits of writing your own emails. Is writing therapeutic? Absolutely! And writing emails can be just as much a therapy for you as it is a sales-making activity. So let's break down all these cool therapeutic benefits of writing your own emails. Ready?SOME EPISODE HIGHLIGHTS: (0:16) Want to get more sales from your email marketing? Grab our Click Tricks.(4:38) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(5:52) Write the emails you enjoy writing.(8:53) Allow yourself to savour the moment.(11:33) Train your brain to become more mindful.(13:28) Create the habit of writing every day.(15:46) Stop worrying about the technology - focus on the psychology!(17:24) The commercial benefits of writing your emails.(18:25 ) Be you!(21:05) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Writing emails can be fun! Let’s talk about why email writing (and generally the act of writing) can be therapeutic for you. Because writing emails is not just a sales mechanism! The reason why loads of people put off doing email marketing is that it sounds hard. It comes across as difficult, complicated, laborious, and maybe even boring. The key word here is that it sounds like it might be all these things. And we all want to do things that are easy, don’t we?But here's what we're saying. You can turn something you’re currently putting off and think you might not like into something you enjoy!That'd be cool, right? So how do we do that? Write the emails you enjoy writingThe first thing you need to do is to write emails you enjoy writing – emails you would actually want to read. And that sounds a bit crazy because a lot of the emails in your inbox might look boring, formulaic, or braggy. But you don't want to write emails like that. And the great news is that you don't have to!You can write better emails that will also help you stand out. You do that by writing the emails you'd like to read - the ones you enjoy. Because that means you'll enjoy the process and the therapy of writing. Kennedy, for example, started writing daily emails because he’s dyslexic. He looked at the process as a way of working a muscle. If you exercise that muscle every day, over time you’re going to get better at using it. So he told everyone on his website that he’s dyslexic, and if you join his daily emails, there will be typos. It might be all over the place when it comes to spelling, but he promised the emails would be good and valuable.So if you feel you're not great right now, the expectation of turning up 3-7 times a week with an email to your list will give you the motivation to show up and improve that skill. It’s a bit like having a personal trainer – it’s what will make you show up at the gym and do the work so you can improve your skills. Allow yourself to savour the momentAnother benefit of...
4/20/2022 • 22 minutes, 58 seconds
How Cody Burch Increased Sales by Exactly 1,000% in 1 Month with Just 10 Emails
Today on the podcast we chat with Cody Burch. Cody is a member of The League and helps course creators and membership site owners launch their programs with funnels and Facebook ads through agency done-for-you work, a membership, live events, and courses. He's here to tell us how he increased sales with email marketing by a whopping 1,000% just by implementing two of our campaigns. Ready to have your mind absolutely blown? SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab our FREE download, Click Tricks.(3:34) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(4:42) Cody's email marketing before he joined The League.(11:44) Implementing our campaigns (and increasing sales by 1,000%!)(17:57) Cody's success with the Time Lord campaign.(20:22) How does Cody feel about his email marketing now?(22:45) The one action that had the most impact on Cody's email marketing. (24:28) What's next for Cody's email marketing? (25:52) Has email marketing taken over Cody's life?(28:03) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Cody's email marketing before joining The League When Cody started his business over 5 years ago, he didn’t have a funnel, an email list, or any presence on the Internet. It was only about a year later, when he wrote the book The One Hour Funnel to help people create their online lead capture system quickly, that he started collecting email addresses. His book has been one of the biggest list builders for Cody - one he's been using for years. But while Cody was growing his list, he wasn't nurturing it. He wanted his emails to be perfect and was putting himself under so much pressure that he'd only send emails to his list sporadically and when he had something to promote. Even though the front end was working (and Cody was collecting leads through funnels and ads) his approach wasn’t structured - with no system or strategy behind it. He might promote something similar to what people had downloaded from him, but when that worked, it was random and lucky. Nothing horrible was happening - he wasn't getting haters or huge amounts of unsubscribed. But soon enough, Cody realised there was a gap in his marketing. His front end was working, but he had no real plan on how to nurture his list. And that was until about a year ago when Cody downloaded our Daily Email Strategy (now the Bottomless Email Strategy) and from there he eventually joined our membership, The...
4/13/2022 • 30 minutes, 9 seconds
What Emails Should You Send Your Paying Members? with Mike and Callie from Membership Geeks
Today on the podcast, we chat with our friends Mike and Callie from Membership Geeks about the emails you send once people have joined your membership. Mike and Callie know everything about memberships, and they're sharing their best practice around email marketing for paying members. This conversation is all about the importance of communicating with the people who are already inside your membership. And you definitely don't want to miss it! Ready to discover the secret to serving your members through emails? SOME EPISODE HIGHLIGHTS: (0:13) Want to get more sales from your email marketing? Grab our Click Tricks.(3:46) Fancy a 14-day FREE trial with Keap? (4:45) Did Mike really once perform magic in Vegas?(6:54) Why email marketing is crucial for your paying members. (9:15) Introducing the Weekly Digest email. (10:42) Why the Weekly Digest is an awesome idea. (13:46) Building relationships with your members. (15:26) The benefits of segmenting your members. (17:42) The key ingredients to the Weekly Digest. (24:13) Subject line of the week with Mike and Callie.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why email marketing is crucial for your paying membersContrary to what a lot of people think, selling your membership isn't the finish line – it’s the starting pistol! That's right - it's not enough to get people inside your membership. Once they're there, you need to keep them subscribed - month after month and year after year. You need to market beyond the sale and give your members a reason to stay and use what they’re paying for. And the emails you send are critical in doing that.The challenge here is that typically you have a lot to tell them about. You have logistical emails (like reminders for live calls), payment receipt emails, emails to let people know about new content, etc. As the membership site owner, you're going to take up a lot of your members’ inboxes. And all the prompts and reminders to come and get engaged with your membership can get drowned out. So the simplest solution is to send what Mike and Callie call a Weekly Members Digest email.The Weekly Digest emailThis email is in addition to your welcome or onboarding sequence – it’s all about marketing after the sale. It’s what’s going to remind your members that you exist. Because often, when people first join a membership, they're excited and have a good look around. But then life gets in the way, weeks go by, and they haven't had a chance to log in again. So the Weekly Digest helps you remind members that you exist. It brings them back to the site and gets them to log in and feel excited again. It also enables you, as the membership owner, to keep members up to date with any content you’ve just added and signpost future value by letting them know what’s going to happen in the following week, for example.Plus, it's a chance to highlight your community and share your members' wins and progress, which in turn allows you to...
4/6/2022 • 27 minutes, 34 seconds
Behind The Scenes of our Business Strategy Session in Manchester
This week we're giving you something a little different - something that has less to do with email marketing and a lot more to do with how to run a business strategy session for your business. And to help you do just that, we're taking you behind the scenes of our own business strategy weekend in Manchester. Ready to be inspired? Because this will no doubt help you come up with some great ideas for your own business. SOME EPISODE HIGHLIGHTS: (0:24) Want to get more sales from your email marketing? Grab our Click Tricks.(4:00) Fancy a 14-day FREE trial with Keap? (5:04) Booking our business strategy session 'weekend'.(9:59) Creating the agenda for our business strategy session.(11:36) Are you the bottleneck in your business? (14:55) Creating an 'organisational chart' of our staff.(18:19) The Love - Happy - Hate exercise.(20:59) Create the business YOU want.(29:27) Working less IN the business and more ON it. (36:09) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Our business strategy session 'weekend'A few months ago, we booked an Airbnb in Manchester to run our very first business strategy session. We went for two days during the week, but we like to call it a 'weekend'. Because, why not? This trip obviously came to a cost, but we wanted to give ourselves a bit of a treat and also get value from the experience. So we booked first-class train tickets and picked an apartment over a budget hotel. Why? Because we wanted somewhere comfortable and not cut any corners. We invested in this, and that put us in the mindset of working hard for it.We chose a place where we could get our heads down and do a lot of work - rather than sitting with bits of paper on a bed. Our apartment had three different areas we could work in. And that meant we could keep ourselves refreshed and our brains active instead of being trapped in a tiny room. Why Manchester? Because we purposely chose to be away from home. We wanted to get into a different mindset - think about the business in a different way. And why not make this a bit of a holiday, too? We made some time for fun, always went out to eat (rather than cooking in the apartment), and had a nice meal and some cocktails too.Another thing we did was to ask our team not to contact us unless something was on fire. Our CTO could contact us in case of an emergency, of course. But otherwise, we signed off from Slack for two days. And this gave our team some independence but also ensured we weren’t going to deal with day-to-day business questions and issues. Creating the agenda for our business strategy sessionOn the lead-up to our business strategy session, we both kept a Google Document where we listed things to discuss in Manchester. What did we put on there? We added anything that we felt was problematic in the business, like things that we were doing that we thought perhaps we shouldn't do. But we were also on the lookout for opportunities for growth - ways to maximise the profitability of the business.So we started with a very...
3/30/2022 • 38 minutes, 2 seconds
How Martin and Lyndsay 10x'd Their Website Visitors in Less Than A Year, The Jammy Digital Way
Today on the podcast, we chat with our friends Martin and Lyndsay from Jammy Digital who told us all about using your blog and leveraging Google to build a whopper of an email list. So if you think blogging is dead, have tried and failed to start and maintain a blog (much like us), but want to understand how to use blogging for email list building, you just HAVE TO check this interview out. Ready to learn some tricks that will completely change the way you look at blogging? Let's do this!SOME EPISODE HIGHLIGHTS: (:) Want to get more sales from your email marketing? Grab our Click Tricks.(:) Fancy a 14-day FREE trial with Keap? (:) Did Martin and Lyndsay really meet at the Peter Pan ride queue at Disneyland Paris?(:) The benefits of turning podcast show notes into blog posts.(:) How to make your business blog more effective.(:) How to come up with effective blog post ideas.(:) What if you don't like writing?(:) How can your blog posts be found on Google?(:) How often should you blog in order for your efforts to be effective?(:) Subject line of the week with Martin and Lyndsday from Jammy Digital.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. The benefits of turning podcast show notes into blog postsAs you probably know, we’ve been podcasting for a while. In the past, we tried different types of show notes to see what would work well, but over the last year we've been providing a blog post for each podcast episode (yep - that's the one you're reading right now) that people can skim-read. This is perfect for anyone who doesn't like listening to podcasts or can't at a particular point in time. This in-depth article allows anyone to still access the information, even if they don't listen to the podcast. Pretty cool, right? So this is great in terms of user experience, but also, from our point of view, we've definitely noticed a rise in traffic from the search engines. And as a result, we're getting more people opting into our email list (because we give our readers plenty of opportunities to do this while they read our content). And that's because when it comes to search engines, podcasts aren't massively discoverable when it comes to individual episodes. Google likes written content a lot more, so it's about leveraging what the search engines favour in order to make your content more accessible. Repurpose your content to achieve your business goalsSo it's not just a matter of content repurposing. It's about tapping into what's going to make the biggest difference in terms of what you're trying to accomplish. And that's different for every business. But for Martin and Lyndsay, as well as for us, it’s about getting more email subscribers and building an audience of people that you can pre-qualify. How? They’re consuming your content. So they know you’re right for them. And that's why they’re comfortable handing over their email address to get more content from you. And creating written content (over podcast or video) is the best way to do this.So let's say you do create other types of...
3/23/2022 • 31 minutes, 23 seconds
Warning: 6 Lies Your Email Marketing Platform Is Telling You
Email marketing platforms make some things super easy to do. But just because some features exist or are set up in a certain way, it doesn't mean they're right! There are things that email marketing platforms put in front of you that damage your mindset and perspective on email marketing. Things that are bad for your business! So today we're talking about the things you can do, but you shouldn't do. These are the 'lies' your email marketing platform is telling you. Ready to find out what they are? SOME EPISODE HIGHLIGHTS: (0:13) Want to get more sales from your email marketing? Grab our Click Tricks.(3:35) Fancy a 14-day FREE trial with Keap?(6:04) Re-sending to unopened.(10:16) Paying attention to your open rates.(13:07) Using fancy email templates.(15:50) Using your company name as the email sender.(17:32) Writing your subject line first.(20:24) Emailing ALL your subscribers ALL of the time. (22:56) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 1. Re-sending to unopened The first thing we want to talk about is the big button that gives you the ability to re-send an email to the people who didn’t open it the first time you sent it. It’s called re-send to unopened, and it’s a horrendous idea.First of all, thanks to Apple and Android, email marketing platforms can't track opens accurately. We cannot rely on opens because Android will say everything is not opened and Apple says everything is! So if you re-send your emails to the people your system thinks haven’t opened them, there’s a good chance you’re getting it all wrong.The second reason why you don't want to re-send emails to people who haven't opened them is that it impacts your deliverability. If the email didn't get opened last time, banging people over the head with it isn't going to help you! And finally, there's a psychological reason why this isn't good. Each of us opens and engages with emails for different reasons. You might get an email from us and want to open it because you’re interested in the subject line. But the next day you might not care about the new subject line. So if an email didn’t work for you yesterday, it’s still not going to work for you today. You're better off crafting a brand new email with a new subject line.Re-sending to unopened is lazy, it affects deliverability, it’s hurting your reputation, and it’s not going to get you results.2. Paying attention to open ratesThe next 'lie' email platforms are telling you is drawing your attention to open rates. These are the biggest numbers in your email platform and one of the first things you see when you look at your dashboard. And metrics are important – we should all be paying attention to the metrics in our business. But open rates aren’t one of them.Yes, the fact that email marketing platforms still track them is useful. Because even though they're wrong, today’s open rates are still relative to yesterday’s and tomorrow’s. If today’s open rate is higher than yesterday's, that’s probably true...
3/16/2022 • 25 minutes, 10 seconds
How Dan Greef Made £9k in just 1 Day, Sending Simple Emails
We're joined today by one of our members, Dan Greef. Dan runs a gluten-free, keto, low carb, low sugar (or rather, no sugar) bakery. They make cakes and sweet treats that won’t spike your blood sugar levels. Today, Dan shares his experience with email marketing and tells the story of how he made a whopping £9k in just ONE day, sending simple emails and using the strategies we teach inside our membership, The League. We had a few mic-drop moments in this interview. Are you ready to find out how Dan made awesomeness happen from his email list? SOME EPISODE HIGHLIGHTS: (0:09) Want to get more sales from your email marketing? Grab our Click Tricks.(3:26) Fancy a 14-day FREE trial with Keap? (4:37) How Dan got started with email marketing. (7:18) What did Dan's email marketing look like before he joined The League?(11:20) What happened when Dan joined The League?(15:36) What impact did email marketing have on Dan's business?(19:40) How does Dan feel about his email marketing now?(24:04) Dan's future plans for his email marketing. (26:14) Does Dan's email marketing take up too much of his time? (31:33) Subject line of the week.How Dan got started with email marketingWhile Dan started his business from his kitchen table a few years ago, things drastically changed for him during the lockdown, when orders started coming in thick and fast. Dan now has dedicated premises and staff. Like Kennedy, Dan is dyslexic and finds public writing terrifying. So email marketing was the last thing Dan ever wanted to do! Before he got started with email marketing, Dan used to do frequent Facebook lives and in January 2021 he'd started running paid ads. But with a fairly low-priced product (the average spending per order being around £27), Dan realised this model wasn't sustainable for him. With regards to his email marketing, Dan would do what most people do - send out broadcasting emails. They'd be full of pictures and offers and not have much in there other than a big flashy BUY button. But when he found our podcast and then started learning our techniques, everything changed. That's when Dan realised he loves email marketing! What did Dan’s email marketing look like before he joined The League?Every Friday Dan does a special restock sale, so he sends out an email to tell his list what’s in the restock. Like many others, Dan wasn't keen on emailing more than once a week - he was worried people might unsubscribe. He had a fairly big list, and he didn’t want to lose what he calls his 'email collection'.And Dan admits that back then, he would have lost a lot of people if he'd started emailing more. Because all he was sending out were sales emails, where he'd say what new flavours were coming out. Dan had nothing else to say. But now he does - and not because his life has changed, but because he realised he can say things. Email marketing has given him a voice. Before he joined The League, Dan had a few automations set up, but (to his admission), they were salesy. Now his emails allow him to build rapport with subscribers and have conversations. And people are more likely to buy from him because they’re no longer just buying a product – they’re buying from a person.Marketing, Dan tells us, shouldn't be about asking people to buy things. That's what Dan was doing, and that's why his email marketing wasn't working. But Dan later realised that in order to be...
3/9/2022 • 33 minutes, 20 seconds
How To Decide Whether Your Messaging Should Change in a Crisis
In today's special episode, we want to share some strategic-thinking processes to help you decide whether your messaging should change in a crisis. When something big happens in the world, and it affects everyone on a large scale, it can seem like everyone has a strong opinion on it. So how can we make the decision about what to change? And should we, at all? There's no right or wrong here. This isn't about us telling you what you should or shouldn't do. It's not even about us telling you what we think you should do. It's simply to help you decide what's right for you, your personality, your business, and your customers. It’s about helping you have more information to make the decision. Because the choice is yours, and so it should be!SOME EPISODE HIGHLIGHTS: (x:xx) The two types of content you can share in a crisis. (x:xx) Does what's going on affect you?(x:xx) Does the crisis affect what you teach and what you sell? (x:xx) Does it affect your audience?(x:xx) Do you have anything to say?The two types of content you can share in a crisisWe think there are two different types of content you can choose from when it comes to your email list or your social content. These are:Supportive content. This could be something as small or simple as putting up the flag of the country, an image or a video, or sharing information. It’s content in support of the cause.Escape content. In a time of trauma, or when things can be difficult for people, we all need some sort of escapism to support our mental health or our family's health to allow us to carry on. That escape is something your brain needs, in order to have some recovery time. So escape content is any type of content that allows people to think about something different - to give their minds a rest.And the great news is that you can change which type of content you share as time goes on or as things unfold, your learning progresses, and you gain more knowledge. You can switch things around or mix your content up based on what feels right at any given moment. So if you're wondering whether your messaging should change in a crisis, this is something to bear in mind.Kennedy, for example, has a strong background in entertainment, so he’s much more inclined to provide content that helps people escape. When people go and see him live, he makes them laugh – he helps them relax and recharge so they’re more equipped to make the hard decisions that need making in their own life or business. Providing escape content taps into his natural ability. But this particular piece of content you're reading, for example, is one that allows us to support our audience.So to help you decide what to do, how your messaging should change in a crisis (if at all), and what type of content to share, we put together some questions for you to consider.Questions to help you decide whether your messaging should change in a crisis1. Does what’s going on affect you?Of course, any type of crisis will affect us all - mentally and emotionally, if not physically. Are you and your audience lucky enough to be somewhere out of conflict? Or is this having a direct impact on your life?This is where you have the opportunity to choose whether you want to shine a light onto the people who are being affected or whether you want to continue to provide that escape. Because as this situation unfolds, there are still people who will be going to the theatre to watch a comedian who'll make them belly laugh. There are still people who are going to the cinema and watching films. That's all still happening – the world...
3/4/2022 • 15 minutes, 46 seconds
7 Essential Email Campaigns for your Business
Do you have automated email marketing campaigns you use in your business? If you don't, you're missing a trick that will help you elevate your email marketing and get more results and sales in your business. So are you ready to find out what essential email campaign examples we highly recommend every business should have? Let's do this!SOME EPISODE HIGHLIGHTS: (0:11) Want to get more sales from your email marketing? Grab our Click Tricks.(5:17) Fancy a 14-day FREE trial with Keap?(7:15) The product delivery sequence.(9:03) The welcome sequence.(11:21) Your initial sales campaing - selling your core product.(12:41) Sales campaigns to sell your product from different angles.(15:20) Objection-handling campaign.(17:05) The revival and re-engagement campaign.(19:01) The Tell Me More campaign.(28:25) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you – it's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 1. The Product Delivery SequenceThe first automated email sequence we recommend you set up is the one that delivers your lead magnet or product. This allows you to make sure your audience receives what they've signed up for and knows how to access it.But you also want to use this sequence to let people know how valuable your lead magnet or product is - even if they never look at it. And yes, the percentage of people who don't even download your lead magnet is staggeringly high across the board. But you still want to tell your audience how valuable what you're giving them is, how much of an expert you are, and how you can help them - even if they never actually consume the product and regardless of whether it was something they paid for or not. In the product delivery sequence, we'll also tell our subscribers that if they don't want to hear from us anymore, they can click on a link in the email, and we won't contact them anymore. This is because you want to think about the customer experience - you don't want to bombard them with emails. And doing this allows you to follow a much more subscriber-centric approach.2. The Welcome SequenceAfter putting your subscribers through your lead magnet or product delivery sequence, we suggest you put them into a welcome sequence. This is the handover piece between the delivery of our lead magnet and our daily emails, so this is where we tell our subscribers they're going to keep hearing from us every day going forward (unless and until they unsubscribe).We call our welcome sequence The Getting To Know You sequence because your subscribers literally get to know you! The campaign also explains what they can expect from you, how often you’ll email them, where else they can connect with you, and why your emails are good and exciting. Because let’s face it, you have to tell them why your emails are good and exciting! You can't just say that you'll email every day without saying why. But if you say you'll be dropping a short hint, a tip, a story, an idea, or a piece of inspiration every day, that sounds exciting.We had members inside <a href="https://get.emailmarketingheroes.com/league/" rel="noopener...
3/2/2022 • 30 minutes, 56 seconds
Creative Ways to Batch Your Emails
Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker? And does it help with your ideas and motivation? These are some of the questions we answer in this podcast episode and blog post. Are you ready to find out how batching can help you elevate your email marketing skills and made your job much easier? Let's go! SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab Click Tricks. (3:35) Fancy a 14-day FREE trial with Keap?(5:19) How batching helps with motivation.(7:37) How batching helps with inspiration.(10:47) How batching helps you tap into your creativity. (12:35) How batching allows to subconsciously write your ideas as you go. (15:14) Why you should have a batching framework. (17:23) How batching allows you to create a ‘strategic narrative’. (19:01) Join our live class ‘Batch It Crazy’.(20:25) Subject line of the week. Want to get more sales from your email marketing?We put a little something together for you – it's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. What is batching? Batching means gathering lots of ideas for your emails in one go to make the process of writing emails quicker and easier.Batching works in many ways. And one of these ways is that it gives you the ability to get your email marketing done when you feel motivated to do it. You're probably familiar with the feeling you get when you're in a meeting with someone and ideas flow easily all over the place - you're productive and efficient. The same happens with your email marketing when you start batching your email ideas. You get this feeling of motivation to go and write more.That's why we plot out ideas for our podcast episodes in one go and then record them in batches - it gives us the motivation to find new ideas all the time. Batching helps with motivationPeople tell us all the time they don't send emails to their list because they can't get motivated. But we think that’s a big myth. You can’t simply wait to start with your email marketing until you wake up one day and feel motivated - that's not how it works. Sure, sometimes you naturally get up and feel ready to go. But most of the time it’s not like that.What you have to do instead is to force yourself to get moving. Because once you’ve started, it becomes a lot easier to carry on. If you can get yourself to do one little thing to get started, everything else will feel a lot easier. It's like getting your kit ready the night beore if you're going to head out for the gym first thing in the morning. When everything's ready, it's easy to get moving straight away. And once you're moving, you'll find it easier to get going (and will be able to do a lot of work at the back of that). Batching helps with inspirationAnother thing that holds people back from sending emails is the thought that they don't have any ideas. And sure enough, if you open your email platform and stare at the blank screen, you will struggle to come up with ideas! You'll feel you have...
2/23/2022 • 23 minutes, 8 seconds
Little Tricks to Make Email Marketing Less Boring
A lot of people tell us they think their emails are boring and don't get a lot of attention. So we've decided to share some tricks to help you write better emails that aren't boring. Ready to find out how to give your email marketing a little makeover? SOME EPISODE HIGHLIGHTS: (0:11) Want to get more sales from your email marketing? Grab our Click Tricks.(3:39) Fancy a 14-day FREE trial with Keap?(6:04) It's about them - it's not about you.(7:42) Focus on delivering value in your emails.(11:39) Your name and what it stands for is what gets your emails opened.(13:25) Email regularly (but not sales pitches!)(14:28) Make your content 'sticky'.(17:57) Tell stories and start in the middle of the action.(22:50) Switch your mindset around - your emails are interesting!(27:28) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you – it's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need those clicks on the things that you're selling!So we've got 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. It's about them - it's not about you! The first thing worth pointing out to help you write better emails is that you shouldn't confuse the things that are important to you (like your products and services) with what's important to your readers. We see people talk to their audience in internal business language all the time. Instead, you need to speak in a way that's relevant to your audience. So if you're emailing about offers and launches, that's internal language - it's not about your customers. It's about you and your business. And it means your emails are about you and not your audience. And what's the first thing we learn about marketing? That it shouldn't be about you! It should be about the things that are important to your audience. So let's not talk about our own products and services all the time, shall we? Focus on delivering value in your emailsOf course, this is your email list and people are there to find out about you. But if you keep talking about what your products, then you're barking out a sales message all the time. So many email marketers do that! And sadly, there's nothing more to their emails. If the paid product didn’t exist, there would be nothing of value there. And that's not cool. Let's think about newspapers for a second. They're full of content, stories, and value. And in between all the content you find adverts. But if the newspapers were just full of ads and nothing else, no one would buy them!It's the same for your emails - if they're full of ads, no one will want to read them. The key is to include value in your emails. Your name is what gets your emails openedWhen someone receives your emails, the number one thing that gets them to open them is your name. So always include your name as the sender. But what do people think when they see your name in their inbox? What do they associate it with? Is it sales? Are you that type of email marketer? Because if you are, and the person you’re emailing isn't in the market for what you’re selling right now, they won't even...
2/16/2022 • 29 minutes, 28 seconds
How Laura Belgray Turns Haters Into Sales - with The Talking Shrimp
So you started sending more emails to your subscribers and now you're getting 'hate mail'. That's right - some people are replying with complaints and negative feedback. And how do we deal with those? Laura Belgray, the founder of Talking Shrimp® and co-creator of The Copy Cure with Marie Forleo, has been a professional writer for over two decades and has won big awards for her work. In this conversation, she tells us everything we need to know to turn problems into opportunities.Because she is The Queen of turning haters into sales. Want to know how it's done? Let's hear it from Laura. SOME EPISODE HIGHLIGHTS: (0:25) Want to get more sales from your email marketing?(3:33) Fancy a 14-day FREE trial with Keap? (4:07) Can Laura hold her own on a skateboard or did she appear in the Sesame Street theme on TV?(6:09) What kind of 'hate' emails does Laura get?(8:25) What to do when you receive emails from 'haters'. (11:29) Let go of the people who aren't interested in buying what you sell!(15:22) How to turn 'hate email' into a piece of content to support your launch.(20:37) How to turn 'hate emails' into evergreen content.(23:35) 'Haters' are like hecklers - they just want significance.(28:34) Subject line of the week with Laura Belgray.Want to get more sales from your email marketing?We put a little something together for you – it's really cool and it's FREE (yes, we're nice like that). If you want to make more sales from your email marketing, you need those clicks on the things that you're selling!So we've got 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. The kind of 'hate emails' Laura gets One thing we have in common with Laura is using stories as a way of communicating with our audiences. Sure, that makes us a little vulnerable because when you share stories and experiences from your own life and people don't like them, their 'hate' can be directed towards you. So what kind of 'hate' are we talking about here? Oh, let's see. Laura was told her emails were lame and totally sucked, for example. Or that she emails too much and she should 'slow her roll'. And even that people are trying to unsubscribe, but there's no link (an absolute lie!)Sometimes these comments are so ridiculous that they're easy to brush off. But sometimes they sting. And Laura admits she's sometimes tempted to write back and be reactive about the situation. But...There's a better way to do things. What to do when you receive emails from hatersThe right thing to do, Laura explains, is to avoid responding straight away. Don't defend yourself - don't waste your time telling people why they're wrong. It’s okay to lose these 'haters' from your list because they're not the people you want!Instead, Laura does something constructive - she will showcase these comments. She’ll take a screenshot, copy the words, put them into an email and social media posts, and she’ll share with her audience. She might admit she was hurt by the negative comments sometimes, but she’ll also talk about why what people say is wrong and share value with her audience in the process. And do you know why her audience loves it when she does this? First of all, people like to see how we handle things we’re afraid of - things that might happen to them too. Because if
2/9/2022 • 32 minutes, 4 seconds
Why We Started an Email Marketing Agency
Did you know we started an email marketing agency? If you didn't, you're about to find out why we started one, who it's for, and how it could help you.So if you're curious to find out whether we could take care of your email marketing for you, read on (or click play to listen!)SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab our FREE download Click Tricks.(3:38) Fancy a 14-day FREE trial with Keap?(4:37) Why we stopped our first email marketing writing agency.(6:55) Do one thing at the time (but not forever).(11:00) It's about delegation - not abdication!(14:10) The minimum viable version of our email marketing agency.(15:47) Why we only work with specific types of businesses.(18:26) Who is our email marketing agency for?(21:21) If you're interested in working with us, check out our application form!(23:22) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you - it's really cool and it's FREE (yes, we're nice like that). If you want to make more sales from your email marketing, you need those clicks on the things that you're selling! So we've got 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why we stopped our first email marketing agencyNews flash! We've just started an email marketing agency. But this isn't even the first time we've done this! In fact, we used to have an email marketing agency, but we closed it down. You see, when we first started this business, having an agency was the logical thing to do. So we did. We'd work with clients, plan an effective strategy and implement email marketing campaigns for them. But there was a downside. We wanted to help more people than we had time to. Plus the investment was prohibitive for small businesses and course creators. And those were the very people we wanted to help because we have a background in creating online courses. So to help more people we created our membership, The League. This is where we help course creators, coaches, membership site owners, and other small businesses to do their own email marketing. So we went all-in on the membership and moved away from the email writing agency.Do one thing at the time (but not forever)We very much subscribe to this idea of doing one thing at the time. But that doesn't mean you do just that one thing forever! We love The League, but we also believe that in business you have to take the time to do one thing right and then move on. This is how we get so much done - separately and together - in our businesses. We do one thing, get it up and running quickly, get it refined (that means automated or systemised), and then move on and do the next thing.We like to use the analogy of a circus performer spinning plates. It can look like mayhem at first. But the way they do it is very systemised. They get one plate spinning until it's perfect and then move on to the next one. Once they have all the plates spinning, they just need to give them a little wiggle to keep them going.It's the same for some of the bits of our businesses. We have people in charge of parts of our businesses and will jump on a...
2/2/2022 • 25 minutes, 46 seconds
How Sheila Went from the Starting Blocks to Total Clarity - an Email Marketing Case Study
Today we have Sheila FG on the show, who is part of our membership, The League. Sheila helps podcasters and event owners find sponsors for their events. She's been in business for years, but it's only recently that she started creating products for her business and pivoting into coaching and consultancy. This is a fantastic email marketing case study of how Sheila got started and got results by emailing her list. Ready to find out how your business could transform, too? SOME EPISODE HIGHLIGHTS: (3:16) Fancy a 14-day FREE trial with Keap?(6:49) Sheila's email marketing before she joined The League.(10:35) The changes Sheila implemented when she joined The League.(13:04) How Sheila's business has changed since she started email marketing.(14:29) How Sheila feels about her email marketing now.(16:10) The things that made the biggest impact on Sheila's email marketing.(17:51) What's next for Sheila's email marketing? (18:30) Has email marketing become a full-time job for Sheila?(19:58) Can email marketing work for YOU?(21:30) Subject line of the week.Sheila's email marketing before she joined The LeagueLike many people in business, Sheila only started thinking about her email list a bit more seriously when she started selling products. Before that, she wasn't sure what to email her audience about. She didn't have a framework, and, in her own words, she felt awkward. She didn't know what her subscribers would want to receive from her and felt uncomfortable with the idea of only sending promotional emails. Plus, with some big-name digital marketers and speakers on her list, she suffered from Imposter Syndrome too. Why would they want to hear from her? After all, Sheila was only just starting out in the email marketing space while they were seasoned and established.Before joining The League, Sheila would typically put together a sponsorship package and email the event out to her list of sponsors from her Gmail account. She didn't use marketing automation at all, and she found the back-and-forth communication time-consuming and not efficient at all. She'd lose track of conversations, and it felt a lot like 'busy work'.The changes Sheila implemented when she joined The LeagueThe first thing Sheila did when she joined The League was to start sending regular emails. Although her emails don't go out daily yet, she emails frequently. She has a Google Doc where she saves any ideas for email newsletters and enjoys finding topics to talk about that have a business lesson behind them.Another thing Sheila started doing was to include links in her emails - something she’d not done before. She now adds multiple places to her emails where people can interact with her, including in her signature. That way, all the areas of her 'marketing machine' now feed to each other. For example, her email list feeds into her Facebook group and vice-versa. She'll often share a post in her Facebook group encouraging people who aren't on her list to join, so they can receive her daily emails.Sheila also implemented automated email campaigns, and she loves that. Once they're done, she doesn't have to worry about that side of things. How Sheila’s business has changed since she started email marketingNow, Sheila has people joining her list that she doesn’t recognise – she has no idea where or how they found her. Plus, she gets responses or questions from
1/26/2022 • 24 minutes, 10 seconds
The Surprising Thing That REALLY Impacts Your Email Deliverability
Are your emails getting delivered? Do your subscribers get them? Email deliverability is a big thing, right? What's the point in putting all this work into your email marketing, if you can't be sure your subscribers are going to receive your emails? We all want to make an impact. And if our email marketing doesn't actually reach anybody, it all seems a bit pointless!But what REALLY affects your email deliverability? What should you look out for, do, or not do? Let's get into this!SOME EPISODE HIGHLIGHTS: (3:33) Fancy a 14-day FREE trial with Keap?(4:37) Do emojis really impact your email deliverability?(6:10) The technical aspects that impact your email deliverability.(7:18) Why you want your list to engage with your emails.(9:22) Your email deliverability works like your credit score.(12:14) How do you improve your email deliverability score?(13:22) Why you don't want inactive subscribers on your email list.(14:05) Lack of engagement impacts your email deliverability. (16:04) Want to wake up your list? Join our FREE LOL Revival Challenge. (17:29) Subject line of the week.Do emojis really impact your email deliverability? We hear all the time about things that trigger spam filters or 'spam traps' and reduce your email deliverability. Things like including emojis, or the word FREE in your subject lines, or adding images or GIFs to your emails. We also hear that some email marketing automation platforms have better deliverability than others. And this might all be true. But theoretically, none of that makes that much of a difference if treat your list well. Sure, if you're doing everything else wrong, these behaviours will knock your chances. But if the basic things are in place, and you send relevant content, an emoji won't be a problem! The technical aspects that impact your email deliverabilityThere are definitely a couple of technical things you should take care of first. For example, you should sort out your domain name and set up your SPF record and your DKIM record. If you’re a member of our membership The League we recommend you watch Adrian Savage’s amazing guest workshop. It's about email deliverability, and it helps with all the tech stuff you need to know about. Or you can listen to this podcast episode. Once you've got the basics covered, you can avoid spam traps and improve your email deliverability rate by doing good email marketing. It's all about the emails you send, when and how often you send them, and who you send them to. Why you want your list to engage with your emailsIf you want good email deliverability, you need a high level of engagement with your email list. This means you want people to open your emails but also clicking and replying – in other words, engaging with your content.We like to look at email deliverability like a scoring system. If you do something that's considered good practice, you get a good point. But if you do something that's not so great, you get a naughty point. And it all adds up!So if you keep doing ‘naughty things’ in your email marketing (and then also add the word FREE in your subject line), that might be what pushes you over the edge. And your email might not be delivered.But that word in your subject line isn’t your biggest problem – there’s probably something much bigger behind all that...
1/19/2022 • 20 minutes, 19 seconds
Why You Shouldn't Worry About Your Unsubscribe Rate
Do you worry about your unsubscribe rate? Do you obsessively log into your email marketing software to check it and then panic over it? If you do, you need to stop that. Your unsubscribe rate is actually a good thing! Want to know why? Let's find out! SOME EPISODE HIGHLIGHTS: (2:48) Fancy a 14-day FREE trial with Keap?(4:10) Why you want to build a list of people who want to buy from you.(6:50) Your email marketing should be on your terms.(9:06) When people unsubscribe from your list, they improve your email deliverability.(10:00) Why you should aim to make a profit from your email list as a whole (and not look at individual subscribers).(12:30) Email marketing is about building relationships with people.(13:16) Why you want to keep your email list lean.(14:46) Look at people unsubscribing from your list as the ultimate way of niching down.(16:54) Why you want to create an environment of zero competition.(18:20) Subject line of the week.Build a list of people who want to buy from youWe know getting notifications that say people have unsubscribed from your email list is scary. But it shouldn’t be. Subscribers are not Pokémon – you don't have to collect them all!The truth is when people unsubscribe from your list they're doing you a favour. Because list building isn't about having the biggest list in the world. It’s about having a list of people who want to hear from you and buy from you. If they're not going to buy from you (ever), they might as well not be on your list! You don't need more friends. And you don’t need more people on your list that drag you down.In fact, that unsubscribe link at the end of your emails is useful. It's like a self-cleaning feature. This is your email list cleaning itself and telling you who’s not interested. Your subscribers are telling you that your business isn’t for them. And that's a good thing!Your email marketing should be on your termsBecause your emails are landing in people's email inboxes, it's easy to think you are interfering with their day - that you're being intrusive. But let's turn this around for a minute. Imagine your email marketing is your house, and you’ve invited people in for a cuppa.Effectively, you've put a thing on the internet (a lead magnet) that told people you send an email out as often as you do about the things you want to sell. If people want to receive that email, they’re welcome to come on in and make themselves at home. You’ll even put the kettle on, won’t you?And if at any point they don't like what they see in your house, they can leave. And that’s okay. In case they get so upset they email you to say you’re spamming them, you can always unsubscribe them. So don’t get attached to the idea you have to make their inbox a better place. Because sure, your job is to do good email marketing. And that should make someone’s inbox better for them, but only if they want to be there and they’re interested in what your emails are all about. But remember - this is your house. You invited them. And if they don't like it, they can leave at any point or you can unsubscribe them. So write your emails for you. Send the emails you'd like to receive and then build an audience of people who want those emails. This allows you to focus on serving the needs of the people who want what you have to offer.When people unsubscribe from your list, they improve your email deliverabilityDid you know that email unsubscribes improve your...
1/12/2022 • 20 minutes, 22 seconds
Why Email Marketing is Your Top Priority in 2022
Do you want to know why email marketing is right at the top of the digital marketing trends for 2022? Let's face it - if it isn't already, email marketing needs to be the top priority for your business in 2022.Ready to find out why and (most importantly) what you can do to make sure you boost your sales and make more money in 2022? Let's do this! SOME EPISODE HIGHLIGHTS: (3:46) Our incredible Keap offer!(5:22) Email marketing is the highest ROI marketing activity you can do(9:12) Email is the safest place to build your business.(12:28) Email marketing helps you convert people into paying customers. (16:01) Email marketing has the shortest lead time in turning people into customers.(17:23) There's money in your existing email list.(19:54) Email marketing technology is moving forward - you don't want to miss out!(21:02) How to get results from your email marketing in 2022.(21:50) The price to join The League is going up!(24:02) Subject line of the week.Email marketing is the highest ROI marketing activity you can do That's right. It's as simple as that. Email marketing is the highest ROI (return-on-investment) marketing activity you can do. None of the other marketing strategies out there – social media marketing, video marketing, content marketing, events, speaking, podcasting, or anything in between - will give you a whopping $42 ROI for every $1 you spend. That’s an insane amount! And, according to the experts, that's just an average! When it comes to our business, for every subscriber on our email list we earn $12 per month. To figure this out, we look at the number of people who are on our email list, calculate the amount of income and sales we make, and divide one number by the other. That gives us how much each subscriber is worth to us. We call it Earnings per Subscriber per Month (or EPSPM). And knowing how much we make per subscriber every month tells us how much we can afford to pay in order to get somebody on our email list. But also, it tells us how long we're going to be out of pocket before we break even and then make a profit.So with these kinds of numbers, should you try and skimp on the marketing automation platform you choose for your small business, for example? No! Of course, we all want a great deal - no one wants to pay more than they should. But you also need to find the most effective way to do email marketing. If you're going to shoot for that $1 in, $42 out ROI, you want the best tools for the job. Because not all of the marketing platforms out there have the technology you need. Email is the safest place to build your businessSo that's the financial side of things. But another reason you want to focus on email marketing for your business growth in 2022 is to protect yourself. That's right. Because you just can't rely on social media! There's a lot of turmoil around social media platforms. What if they all disappeared? What if you get kicked out of your social media account? We definitely saw in 2021 how all the biggest social media channels had outages and went down (most of them at the same time). When that happens, that leaves you with no way to communicate with your audience. Of course, your email marketing platform could go down too. But it's likely to get back up quickly because the problems and teams tend to be smaller. Another valid reason to prioritise email marketing is that you own the data - something that's not the case with social media. If you ever had a problem, you could download all your subscribers and send them an email from elsewhere. You can keep a backup of your data because it's yours! Plus, it's safe and it’s protected.Are
1/5/2022 • 26 minutes, 50 seconds
Product Launch Emails - Success Story with Kay Peacey
Ever wondered what kind of success people in our membership, The League, experience with email marketing? Let's find out from our very own member Kay Peacey, who teaches people how to use ActiveCampaign for their email marketing and automation. Joining The League changed everything for Kay. She lost the fear, started implementing our campaigns, and by using the right product launch emails she didn't just meet her targets when launching her own membership (the ActiveCampaign Academy) - she smashed them!Want to find out what Kay did to skyrocket her sales and totally boss this email marketing thing?SOME EPISODE HIGHLIGHTS: (4:40) Why Kay was too scared to email her list. (7:20) What happened when Kay started emailing her list. (8:56) What did Kay's email marketing look like before she joined The League?(10:22) The magic of our Get to Know You welcome sequence.(13:30) How hard was it for Kay to get started with email campaigns? (15:24) How Kay used email marketing to promote her membership launch. (20:00) How Kay smashed her product launch targets. (23:10) What's next for Kay and her email marketing? (25:10) Has email marketing taken over Kay's life?(27:53) Subject line of the week with Kay Peacey.Why Kay was too scared to email her listWhile Kay has been helping clients with their email marketing for a few years now, she only recently got started with it herself. In fact, she confessed that for about 4 years she had a dormant email list. She only started emailing her subscribers about a year ago.So what was holding Kay back?Like many of the coaches, consultants, and online business owners we help, Kay was being held back by fear. She was scared to speak. Scared that people on her list wouldn't want to hear from her (which is a little ridiculous because they signed up to be on her list!). She didn't know what to say and felt frozen - rabbit-in-the-headlights style. Even though she was helping other people write their emails, she couldn't do it herself. But there was something else holding Kay back. Trained as a teacher and working as a proofreader for an exam board, she felt her writing was very formal - her style stilted and pompous. She felt her emails were boring and horrible, and it took her a while to get past that.What did Kay's email marketing look like before she joined The League?Up to about a year ago, Kay's emails to her list were very sporadic. She’d typically send welcome emails to anyone signing up for her online course, but they simply welcomed people to the course and included their login. Nothing else followed. Kay wasn't offering any other products or sharing any other content. She was keeping a very low profile.Her reason (ahem, excuse)? That she couldn't possibly email her list because if she did, more people would ask her to do consultation work, and she couldn’t take on any more clients. On the surface, it made sense to leave her list well alone. But did it really?What happened when Kay started emailing her list?As soon as she found the courage to email people, Kay's emails were immediately well received. She started a free Facebook community that allowed her to interact more with her audience. And that's when she started emailing her list to let them know what she was working on. She was very reluctant at first - can you believe she would have rather continued to answer questions for free than send emails?But it's thanks to those initial emails that people started signing up for her free course - an introduction...
12/29/2021 • 30 minutes, 46 seconds
Examples of Advertorials to Grow your Email List with Rachel Mazza
Do you use advertorials in your business? Hang on. Do you even know what advertorials are? Because not many people do (or know what these types of pre-sale pages are called!) So let's hear it from Rachel Mazza, who gives us the ins and outs about advertorials and shares some awesome examples of advertorials you'll want to start using in your business straight away to grow your email list and boost your sales. Shall we get going?SOME EPISODE HIGHLIGHTS: (3:18) Did Rachel 'accidentally' move in with lots of other people? (And did Rob REALLY mess this up?) (5:22) What are advertorials and what are they used for?(7:36) How to use advertorials to warm up your audience. (9:29) How to use advertorials to reach a wider audience.(11:08) Advertorials and content networks. (12:23) What format do advertorials need to be in? (14:25) Do advertorials come across as clickbait-y? (20:29) How long do advertorials need to be? (21:10) How do advertorials impact on your ad spend?(27:53) Subject line of the week with Rachel Mazza.What are advertorials and what are they used for?Advertorials, also known as pre-sale or interstitial pages, are the pages that go between the initial touchpoint where you first interact with the customer and the place where you want them to convert. Conversion here could mean buying your offer or joining your email list - whatever you need it to be. And the role of the advertorial is to warm people up before you ask them to take action.So let's visualise this. A prospective customer may have come across one of your blog posts or a Facebook ad for the first time, for example. Of course, you'll want to send them to your sales pages or your offer. But at this point, you're faced with a cold and skeptical audience (they don't know you yet!) so you need to get them into the right mindset by providing them with value and information before you ask them for something. The advertorial page sits between the first piece of content where the prospect might have come across your business or your content for the first time and the opt-in page where you ask them to join your email list or the sales page where you ask them to buy.All good so far?How do you use advertorials to 'warm up' your audience?In advertorials, you don't want to sell too hard. Because the goal of an advertorial is not to sell – it’s to give someone enough information to take the next step.There are a couple of ways to do this and move them to the next page.You can use anchor text. Let’s say you sell a weight loss product. You might have a line in your article that says, “Jenny lost 30 lbs before Christmas”. And that can become your anchor text, i.e. you add to that phrase the hyperlink to your opt-in page and lead magnet.Or you can use subtle CTA (Call to Action) at the bottom of our hypothetical advertorial example where you say something like, “If you'd also like to get results like Jenny, click here to get our free Seven Day Course”, for example. Just remember not to make it too promotional. When writing advertorial content, you're in a giving mindset - your audience wants to get something useful. And your job is to give them information, entertainment, or something they want to read. Because when it comes to advertorials, they're not interested in buying something - not yet.How to use advertorials to reach a wider audienceWhether you're buying ad space or trying to grow your audience organically, advertorials help you filter through the people who are interested
12/22/2021 • 29 minutes, 57 seconds
7 Ideas to Build your Email List in 2022
Is 2022 the year you're finally going to focus on building your email list? You might have heard us say this before, but once you've worked out how to maximise the amount of money you're making from your existing list, you need to also grow your list. So... want some awesome strategies that will help you do that in the coming year? Let's find out what you gotta do! SOME EPISODE HIGHLIGHTS: (3:40) Our incredible Keap offer!(5:27) Add links to your Instagram Stories.(7:37) Use the question feature in your Facebook group.(9:04) Offer people products or services that best suit their needs.(12:37) Leverage other people's audiences.(15:42) Add a list-building element to your existing campaigns.(18:28) Become a podcast guest or deliver guest training. (20:55) Get endorsements from people.(23:16) Buy another business.(25:36) Subject line of the week.1. Link to your lead magnet in your Instagram StoriesThis is a new development with Instagram, which historically hasn't been the best out of all the social media channels to help online businesses share links. As you know, you can add a link to your lead magnets or sign-up forms in your bio - perhaps by using a tool like Linktr.ee or by creating your own custom link. But otherwise, links weren't clickable, and that's not great for list building. But now Instagram gives all their users the ability to include a clickable link in your Instagram Stories. And as a result of that, you can get a huge number of extra eyeballs directly to your landing page. So use your Instagram Stories to teach great content, share an idea or lesson, or tell a story. And then send people to check out your lead magnet by just clicking on the link. That's definitely going to boost traffic to your website and help with your email list building. 2. Use the question feature in your Facebook groupAnother great strategy to capture email addresses on social media is to use the question feature in your Facebook group. We do this in our own Facebook group - The Email Marketing Show Community for Course Creators and Coaches. You see, when people ask us to join the group, we ask people to give us their email address if they want to get some free resources from us. And when they accept to download the resources, they magically end up on our email list! Amazing, right? When it comes to list-building strategies, this is a great way to start building or growing your list and collect email addresses - because you can pretty much mention your Facebook group everywhere! Plus, Facebook's algorithm gives you some help every now and again by suggesting it to more of their users, too.Offer people products or services that best suit their needsBecause you can ask your target audience and potential customers up to three questions when they request to join your Facebook group, we recommend you use one of the questions to identify which of your products or services will be best suited for that person.For example, in our case, we might want to find out whether someone wants to learn how to do email marketing for their small business or online business (in which case we’ll tell them about our membership, The League, or our course, the Complete Daily...
12/15/2021 • 27 minutes, 16 seconds
Membership Retention to Multiply Your Income, with Liz Beadon
Ever wondered why retention is important in your membership? If you're focusing all your energy on acquiring new members, you want to know what our friend Liz Beadon has to say. Having worked with big brands like Virgin and Samsung, Liz is a retention and loyalty strategist. She works with membership and subscription site owners to help them improve their customer experience and retention rate and to grow their business.If you don't have a retention strategy just yet, you definitely want to know about Liz's framework (it's full of R's!)Ready?SOME EPISODE HIGHLIGHTS: (3:20) Did Liz meet her husband the day she spilled a drink on him at the theatre? (4:53) Why is retention important for your membership?(6:45) How do you know if you have a retention problem? (8:20) Does retention play a part in your onboarding experience?(10:42) Step 1 - Receive. (13:36) Step 2 - Reveal. (16:32) Step 3 - Refer. (20:12) Step 4 - Report. (22:14) Step 5 - Review.(25:30) Subject line of the week with Liz Beadon.Why is retention important for your membership?Running a membership is a great business model - you have lovely members who pay you every month and a regular income.But none of it is possible if you don't nurture your customer relationships. Because when you have a membership site (or any kind of subscription service) retention is key for profitability and revenue.When do you start nurturing loyalty in your membership?If you want to get technical, the process of nurturing loyalty starts with your acquisition methods. You need to make sure you're acquiring the right kind of members.But in terms of nurturing the relationship, this includes everything from the sales process to that first impression when they hit your membership site and see the welcome area. Liz calls it "a bit of an orchestra of experience to deliver that great first touch". We love that.How do you know if you have a retention problem?A lot of membership site owner will mostly focus on the acquisition of new members. But not many know whether they have a high turnover of members. Do you know how many people, month-on-month, leave your membership and cancel their subscription?There are two different ways that you can look at this.Your monthly churn, i.e. what percentage of your members leaves every month.Or (and Liz thinks this is more valuable) your cancellation rate, which is calculated by working out the percentage of people who are still there on month 1, month 2, etc. This gives you a great idea of when you might be seeing an increase in churn and tells you whether you have a retention issue at a specific part of the lifecycle.Of course, if you find you're losing more members than you are acquiring, you probably need to shift gears and focus on your retention strategies.Does retention play a part in your onboarding experience?When people first join it’s important to create a really good experience so they feel they're being guided through a process. However, you want to be careful not to overwhelm your brand new members by sending way too much stuff by email.You want to properly onboard your members to make sure you're delivering a great experience and at the same time flag anyone who might be at risk of churn. And the best time to do this is right at the start. Because one of the most exciting times of someone joining your membership is the day that they subscribe. But that excitement naturally fatigues over time.So when onboarding your members, put the most important content at the start...
12/8/2021 • 27 minutes, 26 seconds
Stop Doing THIS In Your Email Marketing
We see people follow bad email practices all the time. And you know what? Doing the stuff we're going to talk about here holds you back from doing better and more effective email marketing and getting the results you want in your business. So are you ready to find out what the top email marketing mistakes you're making (and stop doing these things... yesterday?!)SOME EPISODE HIGHLIGHTS: (3:10) Our incredible Keap offer!(6:16) Stop worrying about open rates.(7:07) Why open rates are wrong.(8:37) Stop using RE: or FW: in your subject lines.(12:42) Stop making it difficult for people to unsubscribe from your list.(14:16) Stop letting your subscribers down.(16:00) Stop using misleading subject lines.(17:13) Stop adding so many images to your emails.(19:33) Why emails with lots of images have worse delivery.(21:21) Subject line of the week.Stop worrying about open ratesThe first of the email marketing mistakes that a lot of people make is paying too much attention to open rates. Sure, this is a metric that all email marketing platforms share with you, and it's an obvious one to check. But that number is wrong. First of all, you probably assume that your open rate should be higher than it is. You see 34% and think it's rubbish, but actually, that's a really respectable open rate. So it's important to be realistic here. But most importantly, open rates cannot be tracked properly, so they're just plain wrong! Some Android devices are already blocking the ability to track open rates, which means your emails are showing us unopened when they probably aren't. And on Apple, they’re being shown as open even if they aren't.As more and more platforms like Apple iPhone release privacy updates that block that tracking even more strictly, the open rate metric you're looking at gets less reliable by the day. And you can't be improving a wrong number!So let's go with this - open rates don't matter. Because you can't track them and you can't measure them, you can't work on growing them! It's like trying to follow a map with a blindfold on - you can't see the map or your feet! So pleeeeease stop obsessing over open rates. (Oh, and by the way, yes you do want people to open your emails, read them, click on the link, and buy. So stick to the best practices that can help you improve your open rates. But forget about the number!)Stop using RE: or FW: in your subject linesOkay, everyone needs to stop adding a fake RE: or FW: in subject lines to make it look like the email was a reply or it was forwarded when it clearly wasn't. These things are dodgy, scummy, and dishonest. And by far this is one of the biggest and more damaging email marketing mistakes we see people make.You see, stuff like this might trick people into opening your emails, but please can we all stick to doing things that are effective and ethical?Let's remember that you want people to open your emails because they see your name popping into their inbox, they know who you are and are excited to read what you have to say. When our subscribers see emails coming from Rob//Email Marketing Heroes they know it’s going to be a funny, interesting story with a valuable lesson (and an offer) in it.So let's stop trying to build relationships with people based on bullshit. We want to get people excited, show value, and make sales. But we don't want to lie to them and make them feel ripped off. Because trying to trick your audience into thinking they're already in a conversation with you by mimicking a real, transactional email is the kind of stuff that creates resistance around buying stuff...
12/1/2021 • 23 minutes, 50 seconds
How to Create Urgency For an Evergreen Membership or Course Without Product Launches
We know that human beings buy based on urgency. That’s why sales like Black Friday do so well – because the sale is ending soon, and the opportunity is going away. But does urgency only work if you take a product off the market? What happens if you want to keep your membership or course open all the time and avoid the stress (and all the work) that comes with product launches?We do that. Our membership, The League, is always open. And today we want to share some strategies to help you create urgency (and make those sales!) without closing the doors. Ready to find out our best-kept secrets?SOME EPISODE HIGHLIGHTS: (3:55) Why we keep our membership open all the time.(8:16) Use event-based marketing.(10:42) Add a limited-time bonus.(11:25) Increase the price.(13:30) Include topical bonuses.(15:06) Create personal urgency.(18:00) Automate your email campaigns.(20:10) Use the Complete Email Marketing strategy.(22:30) How to fix the timing issue in your marketing. (24:22) Subject line of the week.Why do we keep our membership open all the time? In our membership, The League, we don’t do product launches. We don't open the cart for a few times a year and then close the doors again. We keep it open - it's an evergreen product.Why do we do that? Because, first of all, it helps take the pressure off doing proiduct launches a few times a year. But also, we strongly believe the reason we’re in business is to help people. Our customers have a problem, and we have the solution. And what would happen if people needed our help when we're closed? That's not very good, is it? Is it okay to tell people you can’t really help them right now because you only do so on your own agenda? In our book, it’s not okay. We don't like doing that because we’re genuinely here to help people when they need help.But we know that people respond well to urgency. And if you don't do product launches at all and never close the doors to your course, programme, or membership, then what can you do?You need to make your marketing urgent.And here's how you can do that. Use event-based marketingThe first thing you can do is something called event-based marketing. This means creating ‘events’ around your marketing. So you can run campaigns that take the customer on a journey for different types of events. Examples of this could be a 5-day free challenge or a virtual summit where you sell your product as part of it, or a splinter offer, where you take something out of your membership, for example, and sell it as a one-off thing.Your job is to find interesting and different ways to wrap up your offer to create an event. So for example, if you're running a 5-day challenge, that has urgency built into it because it only runs for those 5 days. And if people miss it, they can’t join until you run it again. Does it mean that after the challenge is over, they won't be able to get into your membership or join your programme? Not at all. That stays open. But the challenge helps you create momentum. When people participate to the challenge, they follow your teachings and advice for 5 days and now feel like joining your programme is the next logical step. Of course, there are many different ways to create urgency for your evergreen product through event-based marketing. We have over 20 campaigns that help us do this, and they're all available inside <a href="https://get.emailmarketingheroes.com/league/" rel="noopener noreferrer"...
11/24/2021 • 26 minutes, 55 seconds
Time-saving tips for email marketing - how to eliminate distraction with Nir Eyal
This week on the podcast we interviewed former Stanford marketing lecturer and best-selling author Nir Eyal. We invited Nir to share his extensive knowledge and some of the research he conducted to write his book, Indistractable, and our conversation led to some incredible time-saving tips for email marketing that you can also apply to your life and business.So if you're struggling to find the time for email marketing (or anything that matters to you) and want to know how to eliminate distraction and finally get it done, THIS. IS.IT.Ready for the penny to finally drop? Because honestly, this is a-mazing stuff! SOME EPISODE HIGHLIGHTS: (3:12) Did a member of the British Royal Family really hold a door open for Nir? (6:41) What even is 'distraction'?(11:38) What are the triggers that drive us to distraction? (13:09) The 4 strategies to becoming indistractable.(13:36) Why recognising and mastering internal triggers is important. (15:42) Taking responsibility of your emotional states.(19:00) Does accountability work?(23:36) Do consequences and incentives matter? (25:49) Why time-boxing is better than running your life on a to-do list. (31:20) Subject line of the week with Nir Eyal.What even is 'distraction'? When it comes to email marketing, one of the biggest things that stop course creators, membership owners, and coaches and consultant from getting it done is time. We say we'll get something done, but then we don't. Why don't we follow through? We claim we get distracted, but what even is 'distraction'?Nir started us off by looking at the word distraction and its opposite, which is the word traction. Traction is any action that pulls you towards the things you do with intent and moves you closer to your values to help you become the kind of person you want to become.So dis-traction is any action that pulls you further away from your values. Anything can be a distraction if it's not what you plan to do with your time. And yes, that includes those work-related things that make us feel we're being productive!And according to Nir, this is the most dangerous form of distraction - the one that tricks you into prioritising the easy and the urgent at the expense of the important work you have to do to move your business, your career, and your life forward.This means that all the things that we typically call 'distracting' (like checking social media or playing a video game) can be traction, as long as we do them according to our values and schedules.What are the triggers that drive us to distraction? Nir explains there are two kinds of triggers:External triggers. These at the 'calls to action' that come from our outside environment - the things that others ask us to do.Internal triggers. These are uncomfortable emotional states that we seek to escape from, like fearfulness, uncertainty, boredom, loneliness, stress, anxiety, etc.People tend to blame external triggers for distraction. But did you know they only account for 10% of the time we get distracted? The other 90% of the time we get distracted because of something that happens inside of us - it's because of our internal triggers. When we experience uncomfortable emotional states we look for distractions to take our minds off them.Mind-blowing, right?The 4 strategies to becoming indistractableNir explained there are 4 steps to becoming indistractable, and all of them need to be in place if you want them to work!The 4 steps...
11/17/2021 • 33 minutes, 50 seconds
How to Pick an Email Automation System
We get asked this question all the time. What's the best email automation system? How do you pick one? And you might be surprised, but there's not one single universal answer to this question! So... want to know exactly what you need to do when you're looking for the best email marketing platform for your business?Then check this out! SOME EPISODE HIGHLIGHTS: (4:02) What's an email automation system?(5:45) Always get the best-in-class product for your budget.(8:36) Pay now for the business you want to have in the future.(11:40) Cost vs ROI.(13:40) How to pick your email automation platform.(13:59) Why you should try out a few email automation platforms.(14:59) Check that the email automation system you want meets your needs.(15:52) Pick the email platform you prefer.(17:40) Our email automation system recommendations. (19:00) Subject line of the week.What is an email automation system? So first of all, what is an email automation system? Back in the day, they were called autoresponders - and some people still use the term. But in short, an email automation system is a platform that allows you to do clever stuff with your email list, like making decisions based on their behaviours or creating automated sequences of emails. Very handy! Always get the best-in-class product for your budgetWhen it comes to any software platforms, you have to bear in mind that none of them will do everything you want them to do. We once almost switched to one of these all-in-one platforms that will host your membership site, allow you to deliver your programmes, do your appointment scheduling, your email marketing, etc. But in the end, we found the platform was mediocre at everything and made email marketing too difficult. So our policy is to get the best-in-class product that your budget will allow. For email marketing, we use what we think is the best-in-class for the budget we have. It has to meet certain requirements around list size and email automation, for example, but it also needs to meet our budget. And we follow the same approach with all the other software products we use. So we always advise you choose the best you can afford. Because there are always going to be bigger and better things out there. But it doesn't mean they're right for you and your business.Pay now for the business you want to have in the futureHere's something we swear by. Pay now for the business you intend to have in the future and remember that email marketing will get you the highest ROI. If you’re going to do email marketing seriously and put effort into it, it will make you money. The problem with some of the marketing platforms out there though is that they might lure you in with a free or super-cheap account. But once you get to 10k subscribers, hosting a list with them becomes more expensive. And moving platforms then is a real pain in the neck.So the best thing you can possibly do is to commit to taking email marketing seriously right now and invest in it accordingly. Our top tip? Invest for the list you’re going to build and get an email platform that will be affordable then. Cost vs ROIThis might surprise you, but we only have a list of 4,500 subscribers. It may be sound small, but we make about $500,000 from our list. So if our email automation platform costs us around $1,800 a year ($150 per month), we're still making a large ROI. In fact, we make on average $12 per subscriber per month (and that’s our EPSPM – or...
11/10/2021 • 21 minutes, 13 seconds
The Best Cart Abandonment Emails with Chelsea Martinus from Black Girl Boss Collective
Do you find the idea of email automation daunting? Well, you shouldn't! Because the right email campaigns can help you get awesome results in your business. This week on the podcast we chatted to Chelsea Martinus from Black Girl Boss Collective, who shared the best cart abandonment emails and tips to help you retarget your audience and increase your sales.Ready to find out Chelsea's best-kept secrets?SOME EPISODE HIGHLIGHTS: (3:46) Does Chelsea really watch the same three movies every New Year's Eve? (7:45) What is email automation?(9:46) Email marketing isn't something you do TO your subscribers. (11:35) What is a retargeting sequence?(13:20) What can an abandoned cart email sequence do for your and your subscribers? (16:18) Why timeliness is important in abandoned cart emails. (17:22) Why you need to personalise your email campaigns.(18:35) Why you want to 'nudge' your subscribers. (19:50) How to create the best cart abandonment emails for each of your products.(23:05) Subject line of the week with Chelsea Martinus. What is email automation?For Chelsea, automation is the key to a seamless client journey. When you're looking to connect with people who are a great fit for your community, you're not just sending them emails to convince them to buy, right? (Right?)Email marketing is a way of creating a connection with your audience. And the easiest way to do that is through automation.Why?Because email automation helps you foster a relationship with your subscribers and connect with them in a way that's authentic. It also helps you produce high-quality content that will get them to reach their goals.In other words, email automation allows you to build relationships that surpass a transaction and the exchange of money for services and goods. You can use email automation to let your community know they're not alone. This is you showing them they have someone in their corner they can turn to when they don’t know what to do in a particular area of their business or life.Have we convinced you about the benefits yet?Email marketing isn't something you do TO your subscribersUnfortunately, a lot of people think of email marketing as a thing they do TO their subscribers. But it's not like that at all! It's about the subscribers’ journey and their path through your email system - that's the big difference. Creating automated campaigns allows you to take all your customers on the same journey. Isn't that amazing?And the key to achieve this is to make your emails so good that your subscribers will want to be on our list because they're genuinely looking forward to our emails, rather than being there because they downloaded a cool lead magnet once.What is a retargeting sequence?A retargeting sequence is a campaign that gets sent when a subscriber has clicked on a product but hasn't bought it yet. We have a specific email sequence about this that we teach inside our membership, The League. We call it the Tell Me More sequence, and as Chelsea put it, it's probably one of the most underrated email automation campaigns for service providers. Because a lot of people think the automation stops when the subscriber buys. Or when they don’t. And that's not quite the case.Chelsea explains that if you're running a campaign and presenting an offer you believe in – one that’s going to help people solve problems - then you need to take a moment to re-engage and retarget those people. Chelsea refers to these campaigns as...
11/3/2021 • 26 minutes, 22 seconds
Onboarding Emails Examples for your Online Course
This week on the podcast we're talking about onboarding emails examples. Are you a course creator? Do you have an onboarding sequence? Or is it just one of those things that get pushed to the side at the end of a busy launch? Well, if you want to find out exactly how to use your onboarding emails to wow your customers, turn them into fans, and make more sales, we've got your back! SOME EPISODE HIGHLIGHTS: (3:23) What are onboarding emails?(4:30) Use onboarding emails to show the value of your product.(5:52) How to counteract buyer's remorse.(8:52) How onboarding emails help you build trust with your customers.(10:16) A sneak peak into our own onboarding emails.(13:00) How to use onboarding emails to hightlight the most foundational pieces of your course.(16:45) How to use the onboarding sequence to set the expectation there's more to learn from you.(18:43) How to make sure your onboarding sequence reflects the style and framework of your other emails.(20:44) Don't confuse your onboarding sequence with your welcome sequence. (23:12) Subject line of the week.What are onboarding emails?Onboarding emails are those emails you send to someone who's bought your online course or product. Why are we talking about onboarding email examples today? Because we know what it's like to launch something new. There's so much work that goes into it that often the part that follows the sale gets overlooked and forgotten. But onboarding emails are important. And you want to be doing a little more than just thanking your customer for buying the product and giving them the username and password to access it. So here are a few things that your onboarding emails can help you do. Show the value of your productThe very first thing onboarding emails allow you to do is to encourage your customers to look at the value of the product they bought from you. With these emails, you want to prompt people to take action and consume the content you've painstakingly put together. Because of course, you want them to get the results you promised them, right? Counteract buyer's remorseAnother reason why onboarding emails matter is because they help you counteract buyer's remorse. I'm sure this has happened to you - you bought a product or downloaded a lead magnet, and when you did you felt excited.But then at some point remorse kicks in. You worry that for some reason you've made a bad decision and wasted your time or your money. Maybe you shouldn't have bought the thing in the first place. You've been there and felt like that, right?So this is where your onboardg email sequence comes in. You've got to use your onboarding emails to get your customers excited about their purchase. Why? Because this is your chance to reassure them they made a good decision, and sell them your product once again. You can do this by talking about the transformation they'll experience and the results they'll finally achieve. You can show them testimonials and case studies of people just like them. Because this helps you reinforce your subconscious reputation with that buyer and helps them see how they’re now closer to the outcome they want. Your job is to show them they made a great decision!Build trust with your customersAnother reason why we swear by onboarding emails (and we want to share some onboarding emails examples with you) is that they help your customers build trust with you and your business. By sending out emails after they bought from you, you show your customers you want them to succeed. A lot of business owners will sell something and then move on to the...
10/27/2021 • 25 minutes, 31 seconds
7 Sales Elements to Give You More Reasons To Email During Your Launch
You've got an offer ready and have emailed your subscribers. Once. Maybe twice. Sure, you'd like to email them a bit more. That would help with your sales, right? But you just don't know what to email about! So here are 7 sales elements that will give you more reasons to email during your launch and help you create spikes in your sales. Ready to have your mind absolutely blown by these strategies?Let's go! SOME EPISODE HIGHLIGHTS: (2:31) Why you should email your audience more than once or twice during a launch.(4:04) Give your audience a guided tour of your sales page through your emails (and learn about the pretend electoral campaign between Paddington Bear and Rupert The Bear).(11:48) Introduce a countdown timer to create urgency (but not right at the start).(14:08) Add a bonus (or more).(16:34) Combine the bonus and the countdown timer. (17:47) Use your testimonials in your emails.(20:20) Don't introduce payment plans or down sell options at the start of your launch. (22:38) Help your customers remove overwhelm and make informed decisions.(25:03) Handle objections. (28:05) Subject line of the week.Why you should email your audience more than once or twice during a launchFirst thing first, how many times do your normally email your list when you launch a new product or service? The day you open the cart and then the day you close it? What happens in between? Can we just agree that two emails aren't really gonna cut it?When you’re promoting a new offer, you need to email your list more than once or twice. But how exactly can you keep talking about this thing you’re launching?Use your emails to give your audience a guided tour of your sales pageYou see, the key is to have a plan. And your plan should be all about NOT putting everything you have to say about your launch on your sales page. Hold some things back from your sales page so you have a list of valid reasons to email your list. Because during your launch, you want to use your emails to drip out pieces of your offer – email by email.This doesn't mean you're going to strip down your offer and turn it into something weak and mediocre that no one wants. Your offer needs to be amazing from day one! You're just holding off on announcing some of the stuff that most people announce at the start and breaking down the information that lives on your sales page and giving your subscribers a guided tour of it. Your emails are the place where you pick one element of your sales page and talk about it. Why? So that you can walk people through stuff they might have missed and make them pay attention to it.By announcing new things throughout your launch, you create extra surges and spikes in your sales. Because we all know how it goes - launches are made of peaks and troughs. The peaks are the beginning and at the end. You make sales on your first day and then again on the last day before the cart closes. But in between? That's when you have your troughs. So you want to create some momentum - have an excuse to email your subscribers, give them more reasons to buy, and generate more peaks during your launch. Here are 7 things (in no particular order) that will help you do just that. Hold off introducing a countdown timerA lot of people add a countdown timer to their sales page right at the start of their promotion. We suggest you don’t do that. Why?First of all, because if you don’t put the timer on the sales page right away, it gives you a great reason to email your list later on and let them know when your cart closes.But also, a countdown timer is a...
10/20/2021 • 30 minutes, 36 seconds
How to Get Out of a Sales Slump
Have you ever experienced a slump in sales? We know we have. But we've also learnt to read the signs so we know when one's about to happen. And we've come up with a few strategies to get ourselves out of it. So here's what we're talking about today - exactly what to look out for to spot when sales are about to slow down and how to get out of a sales slump. Ready to find out what you've gotta do?SOME EPISODE HIGHLIGHTS: (2:26) Why you need to keep an eye on the sales data in your business.(4:36) What is your EPSPM and why does it matters? (Warning: there's singing!)(7:16) Focus on making more money from your existing list.(7:57) What to do when you have a seasonal slump in sales.(10:05) All big businesses change their shop window - why shouldn't you?(12:07) How to prevent 'banner blindness'.(12:50) What to do to avoid a slump in sales. (15:24) What indicators to watch to predict a slump in sales.(18:23) How to use challenges to get out of a slump in sales.(21:14) Subject line of the week. Why do you need to keep an eye on the sales data in your business?It happens to the best of us. You put out a product, and it's not just selling as much as you feel it should. Or maybe it did sell for a while, but now... not so much. So what do you do? The first thing to do is to check the data and see what it's telling you. Is there actually a problem? You might find that yes, things are a bit quiet. But maybe you know that's because you have a very seasonal business and things are always a little quiet for you at this time of year - it's a known trend in your business. And if you find that you're making more money this month than you were last month or the one before, then great. You're winning! And definitely doing something right, so now it's a matter of working out what that is so you can make more of it. But what exactly are the metrics you should keep an eye on? What's your EPSPM and why does it matter?We go on and on about this one. But it's important. Your EPSPM (bit of a mouthful, yes) is your Earnings Per Subscriber Per Month. And it's quite self-explanatory, really. It tells you how much money you're currently making for each of the subscribers on your list.How to work it out? Look at how much you made in the last month, for example, and divide your sales by the number of subscribers you had on your list. If you made $1,000 and you have 1,000 subscribers on your list, each subscriber is earning you $1. That's the figure you want to look at - once you know that, you can easily see whether that goes up or down month on month. And you know why this is a fundamental metric in your business? Because while a lot of people are focused on growing their list, if you double your list but your EPSPM doesn't go up or, worse, goes down, then having more people on your list isn't a good thing! Because you're earning less, not more.So if this month you're making $1 per subscriber and next month you double your list from 1,000 to 2,000 people, but you're still making $1,000, you've reduced the effectiveness of your email marketing because your EPSPM is now $0.50 and not $1.Focus on making more money from your listSo here's a quick tip. Focus on making more money from the list you have rather than growing your list further. As we've said many times before, this is the exact reason why we got good at email marketing. Because we couldn't afford to build our email list by investing in ads. And we couldn't afford to upset people to the point they'd unsubscribe from our list either! So we had to really focus on how to earn more for each subscriber.So our tip to you is to track this...
10/13/2021 • 22 minutes, 52 seconds
Courageous Content with Janet Murray
Janet Murray is the Queen of Courageous Content. This week she's back on the show as our first returning guest - talking about how to come up with content ideas to promote your products and services. So, are you ready to find out how to create courageous content, with the amazing Janet Murray?Grab pen and paper (or whatever you make notes on) and get ready for this. There's some awesome stuff in this episode that you just don't want to miss!SOME EPISODE HIGHLIGHTS: (2:13) How Rob REALLY feels about Email Marketing Wednesday! (3:00) Did Janet think her car had been stolen (but something else really happened)? (5:18) How does Janet create so much epic content so easily? (7:38) Always start with what you're selling - your products or services. (9:00) How to look at the bigger picture first and then break it down. (11:56) Why you should always start with the end in mind. (13:10) Janet's framework for courageous content creation. (20:36) How to use awareness days to come up with courageous content ideas. (27:12) What percentage of our content should be sales content? (30:10) Subject line of the week with Janet Murray.How does Janet create so much content so easily? Creating tonnes of amazing content is what Janet does best. It's what she's known for. But how does she do it so well and so easily?Well, first of all, Janet says she enjoys it - she loves creating content. And that's got to make a difference, right? But she's also so good at this because she has a background in journalism. And when you're a journalist, she says, you can't just say you have no good ideas for a piece. It just doesn't work like that! So in her previous career, Janet came up with processes and systems to ensure that she'd always have content ideas to pick from. Isn't that clever?So what are some of these amazing strategies that Janet uses to come up with courageous content?Always start with what you're sellingThe first thing that Janet recommends (and something a lot of business owners don't do) is to start with what you're selling. So every year Janet works out what she's going to be selling over the upcoming year. She calls this 'overhead planning', and she teaches her clients this exact method too. Except that some of them struggle with this. And when they do, Janet says, it's because they have a business problem, rather than a content problem. Why? Because, quite simply, if you're a business owner and don't know what you're selling in the next 3-6 months or over the next year, do you really have a business? (Something to ponder here!)Thinking about what you're going to be selling in the short to medium term allows you to look at the bigger picture - at the 'wide shot view' of your business. And once you have that, you can then break that down into quarters, then months, then weeks. This is where planning your content becomes a lot easier to do. It's also less overwhelming than doing what Janet calls 'linear planning', where you look at the month ahead to work out what you're going to share on a daily basis. Overhead planning also gives you plenty of time to get organised to ensure you're able to create the right type of content.Isn't that super cool? For us, it's a bit like when we try and teach our members to write email subject lines. A lot of people focus on trying to come up with interesting and engaging subject lines before they've even worked out what the point of the email is going to be. Starting with the end in mind is a lot easier. Once you know what the email is all about, writing the subject line is a walk in the park!A 4-step framework for courageous
10/6/2021 • 32 minutes, 30 seconds
Using Email Marketing to Build a Profitable Business - with Gisele St Hilaire a Member of The League
In today's episode, we do something a little bit different and share a success story from one of the members of The League - Gisele St. Hilaire. Gisele is a certified FeldenkraisⓇ practitioner and Assistant Trainer and the founder of Sunyata Movement Studio Inc. In other words, she helps people overcome pain and injury! Isn't that awesome? But what's even more awesome is that Gisele has been using email marketing to build a profitable business. And in today's chat, she tells us exactly how!We talk about how Gisele was using email marketing before joining our membership, what amazing results she's been getting since, how much she spends weekly on her email marketing, and more of this kind of incredible stuff.Ready to see what you could do, too?SOME EPISODE HIGHLIGHTS: (2:59) How Gisele used email marketing before joining The League.(5:35) Gisele's biggest barrier to email marketing. (8:10) A look into Gisele's systems and automations.(9:09) How Gisele cleaned up her list.(12:48) How Gisele increased Earnings Per Subscriber Per Month (EPSPM). (14:45) How email marketing has changed for Gisele's business since she joined The League.(18:20) The activity that had the most impact on Gisele's email marketing.(19:37) What's next when it comes to Gisele's email marketing?(20:42) How much time does email marketing really take? (23:46) Subject line of the week.How Gisele used email marketing before joining The LeagueGisele explained that most of her work used to be hands-on with clients. She offers a service called Functional Integration, which happens face-to-face. But she teaches Awareness Through Movement classes, where she verbally guides people through lessons. When her clients started asking her for the chance to re-watch her sessions again and again through a recording, she saw an opportunity to package her workshops into online products.So how does email marketing fit in? Gisele had given it a go a few years ago. But, to her own admission, she wasn't leveraging her list as much as she could have been. Her biggest barrier was the fact she'd email her list only when she had something to sell. So she wasn't emailing very often, and when she was, she was asking for a sale.Before joining our membership, Gisele had a trickle of new people regularly joining her list. She had a freebie in the shape of a lead magnet, and that had helped her build a list of about 1,000 subscribers. She'd email them 3-5 times in the lead up to a sale and then go quiet for about 3 months. In other words, her email marketing was driven by the things she wanted to sell at the time, rather than on where her subscribers were in their journey with her or what problem they were trying to fix. But Gisele wasn't sure how to meet them where they were. And, like many other business owners who are new to email marketing, she was afraid to email her list more often.Sound familiar?A look into Gisele's systems and automationWe asked Gisele a bit more about her systems, and she told us she's using ConvertKit as her email marketing platform. At the start, she was just broadcasting. But over time she got more sophisticated and started embracing automation to create an onboarding sequence and then a welcome sequence. And because she sells a handful of small products as well as providing free content, those sequences consist of 2-4 emails.And that's when things start to get interesting...How Gisele cleaned up her listYou see, one of the first things we encourage our members to do is to give their list a bit of a clean-up. We help our members do that through a specific campaign, which...
9/29/2021 • 25 minutes, 23 seconds
*SPECIAL 100TH EPISODE: A Week in The Life at Email Marketing Heroes (Behind The Scenes with Rob & Kennedy)
We have reached 100 episodes of The Email Marketing Show! Whoop! To celebrate we (Rob and Kennedy) have recorded a very special behind-the-scenes episode - a week in the life here at Email Marketing Heroes. We talk about what we do on Sundays (Kennedy), Mondays, and Wednesdays, how we build our campaigns, how we write our daily emails... and how Kennedy puts his underpants on in the morning. You really don't want to miss this one... SOME EPISODE HIGHLIGHTS: (3:15) The team at Email Marketing Heroes. (7:06) Should you make time for email marketing?(9:20) A Sunday in the life of Email Marketing Heroes. (11:08) A Monday in the life of Email Marketing Heroes.(18:15) Email Marketing Wednesday!!!(20:54) What about our daily emails?(25:58) Batching, batching, batching.(31:42) Email marketing is the one activity that will grow your business!(35:15) Did Rob and Kennedy really record this whole episode naked? (36:40) Subject line of the week. The team at Email Marketing HeroesIf you're new to the show, welcome. We are Rob and Kennedy, we run The Email Marketing Show and an awesome membership called The League of Email Marketing Heroes. Rob and Kennedy (and some of our staff) are based in the North East of England and have a remote team with members from all over the world, including India and Columbia. We are currently making mid-6 figures a year and might even be able to hit a million soon. But we don't say this to brag (honestly!) For us, how much we make is a measurement of how many people we can spread the word to about this really good email marketing stuff!Should you make time for email marketing? As we take you behind the scenes of our working week, you'll see just how much time we spend on email marketing. And you might think: "Of course you guys spend time on email marketing. You teach the stuff!" And you'd be right in thinking that.But the real reason why we spend a lot of time on email marketing is because our business would dry up if we didn't. You see, 90% of our sales come from email marketing, so we couldn't afford not to do it. It's not a question of having time for us - in fact, we don't have time not to do it.And in our opinion, neither do you! As Rob always says, if you're not spending time on email marketing, what else are you spending it on? Are we all inventing stuff that we could be doing in order to feel like we're being productive and getting loads done? Does what you do every day really move the needle in your business? Our tip is to focus on the activities that make you sales - and that's always going to be email. With email, you can make sales now but also setting up sales for the future. And that's how your business is going to grow. So focus on building systems in your business that will make you sales both now and in the future.And with that out of the way, let's look into our week...A Sunday in the life of Email Marketing HeroesBelieve it or not, our working week starts on a Sunday, which is when Kennedy will spend a couple of hours looking at our social media channels, including our Instagram, the Email Marketing Show Community for Course Creators Facebook Group, and our <a href="https://www.facebook.com/emailmarketingheroes/" rel="noopener noreferrer"...
9/22/2021 • 38 minutes, 34 seconds
Is Email Marketing Dead?
Is email marketing dead? We hear this quite a bit. And it's understandable. People might be thinking email marketing dead, dying, or at least limping. We've got all these social media platforms, Messenger marketing, SMS, push notifications in apps all fighting for attention. So where does email fit it? Well, let's find out - shall we?SOME EPISODE HIGHLIGHTS: (2:55) People don't open emails because most emails are shit. (4:26) It's not about the words you use in your emails - it's about the intention behind them.(6:02) Why you should switch the focus of your emails. (11:15) Email marketing and algorithms.(13:13) Social media cannot replace email! (16:53) Value-led email marketing isn't dead! (17:43) Email is just another content channel. (20:04) Nothing can replace the emotional impact and relationship building you can achieve via email. (21:42) The faster you can master email marketing, the faster you can supercharge your business. (23:10) Subject line of the week. People don't open emails because most emails are shitThat's right. Let's not beat around the bush. It's the truth, and you know it. Most emails are shit.As a consumer, you may have signed up to someone's list only to receive their emails once in a while. And then when you do get them, they're all about selling you something. So there's no reason for you to actually open those emails - not if you're not interested in buying that product or service anyway. And not if you're not interested right now. And while we're on the topic, let's be clear about something. You don't have to be an amazing writer to be able to create emails that aren't shit. It's not about how your emails are written. It's about the purpose, the use, and the intent behind the emails you send. If you send an email every day that is a variation of, "Here's why you should buy this thing," you can't expect great results. Because there's no intent behind your emails other than asking people to buy from you. It's not about the words - it's about the intention behind themYou see, we strongly believe that your emails should never be transactional - not even your transaction emails! But the words don't matter - it's the intention behind your emails that matters. Let's bring this to life with an example from a brick-and-mortar shop. You know when you walk into a shop and find yourself looking around, browsing the shelves, and someone comes up to you and asks, "Can I help you?" They're not using the actual words, but they're trying to sell you something. More often than not, you'll say, "No, thanks" just for someone else in a different part of the store to approach you again! Now, let's look at someone who doesn't do that. Apple. Whether you're an Apple fan or not, you can't deny that the shopping experience is different there. What Apple figured out (and that's something most brands haven't!) is that creating an enjoyable environment where customers can spend some time engaging with their gadgets without anyone bothering them makes people want to do just that - go in, check out their cool stuff, and buy it! And that happens without anyone hovering by your side asking if they can help! This is a great way to think about your email marketing too. People don't open your emails to read a variation of, "Hey, can I sell you something?" They open your emails to check out the cool stuff that's inside. And that's the value that's packed in your emails. If there's no value in your emails, there's no reason for your subscribers to open them! The old way of doing email marketing has been dead for years. But value-led email marketing is your
9/15/2021 • 25 minutes, 14 seconds
How to turn data into amazing outcomes - learn about Measuring Marketing with Chris Mercer
Do you want to learn how to turn some super simple data into amazing insights and even better outcomes? Today's episode teaches you everything you need to know about measuring marketing with Chris Mercer. If just hearing the mention of Google Analytics makes you break up in hives, this episode is for you. Because you might not see yourself as a number person, but you can still absolutely gather data that will help you make better decisions in your business.Ready for all the juicy stuff?SOME EPISODE HIGHLIGHTS: (2:44) Does Chris Mercer really want to open a guitar shop when he retires?(4:51) Measuring marketing - why every business should start doing it.(5:50) What you should be tracking when it comes to email marketing.(6:41) Why digital marketers should start using Google Analytics.(7:21) How you can start using Google Analytics (even if you're not a number person!)(13:00) Why you should start using UTM parameters right now.(16:29) Recommended tools to build UTMs. (18:10) How time-consuming is measuring marketing?(22:21) How big does your email list need to be for you to start measuring marketing? (25:53) Subject line of the week with Chris Mercer.Measuring marketing - why every business should start doing itAre you one of those people who run their business on a wing and a prayer, hoping it will all work out? Are you trying (and struggling) to figure it all out as you go?We know that a lot of people use email marketing because it's a fantastic channel. But do you tap into the functionality offered by your email provider and measure the results of your email marketing campaigns? A lot of people don't.And that's not just in terms of sales but also in terms of the customer journey and how you're moving people through a conversation that eventually leads your subscribers to buy your products. If you don't do this - like many others - it's probably because you don't know you should and you don't know you can.And that's about to change. Because if you're a business owner, you absolutely can and should measure your customer journey.What should you be tracking when it comes to email marketing?The top two pieces of information every business should be measuring, Mercer says, are open rates and click-through rates. Open rates matter because they tell you how interesting your email might be for your marketplace. While click-through rates tell you how efficient your emails are at getting people to take the next step you want them to take.But once you've got your subscribers off their email app and onto your web page, the data from your email provider isn't enough anymore. You need tools like Google Analytics to help you tell another part of the story. What happens now that your subscriber is on your website?So let's say you had 100 people who opened your email. Ten of them clicked through the link, but only one bought from you. What happened to the other nine? Google Analytics can provide the information you need to close that gap.Should digital marketers start using Google Analytics? A lot of people think of Google Analytics as something confusing and overwhelming they can't make any sense of. So the first thing that needs to happen is a mindset change - you need to shift the way you look at it.Mercer explained this with an easy example. Let's imagine you've walked into a shoe shop. The sales assistant will walk up to you, ask you questions, direct you to the right product for your needs, and possibly even try and upsell you. That's a completely natural conversation that would be happening in this scenario and interaction.Let's now move back to the online world. The way...
9/8/2021 • 29 minutes, 28 seconds
How to create and sell courses online that people actually want
There's nothing worse than spending time and energy into creating an online course and then finding out that nobody actually wants to buy it, right? We've been there and done that. So here are our best tips to help you create and sell courses online. The trick? You want to be sure that people in your audience will actually go out of their way to pay you money for the course you put together. Ready to find out how to do this thing? SOME EPISODE HIGHLIGHTS: (5:06) Why you need to create a course about something you're passionate about. (7:44) Why you need to have an audience before you start selling a course. (9:55) Why you need to pay attention to the questions your audience asks you.(11:48) The difference between "problem aware" courses and "solution aware" courses. (15:15) Why you should always tell your audience about the price of your online course.(18:02) Why you need to get people involved into the creation of your course. (19:48) Why you need to ask questions and run surveys.(23:57) Why you're NOT your target market. (26:12) Why the value isn't in the quantity. (28:36) Subject line of the week. Why you need to create a course about something you're passionate about (but also think about profitability!)So you've created this online course and put it on the internet. You think everyone in your audience has seen it because of course people see 100% of our content online, don't they? (Or do they?!)But no one bought it. Why? Well, maybe you've created a course that nobody wants. Or maybe you just don't know how to get people interested in buying it. And you know what? We don't want this for you. We want you to be able to create and sell courses online like a pro. So how exactly are you going to do that? We all love sharing stuff we're passionate about, don't we? That's why we get excited about the stuff we teach. But just because we're passionate about the topic of a course we created, it doesn't mean we're going to easily sell that thing. The process of creating the course takes a lot of time and effort. But the key is to construct an offer and a sales process that will make people buy your course.Your passion will help you through all the hard work you need to do to bring your course into the world. But make sure you also strike the right balance between what you're passionate about and what's profitable. Why you need to have an audience before you create and sell courses onlineIt's really hard to create a course and sell it at scale if you don't already have some people who might be interested in buying it. Ideally, you want some kind of audience already in place that will pay attention to what you sell. So build an audience first. You can start on social media, but make sure you then move them onto your email list.And if you're worried about not having a product to sell to your list just yet, you can be an affiliate for someone else. Or you can simply point your subscribers to your flagship content. This could be your podcast, your blog posts, your YouTube channel, or the content in your Facebook group - whatever it might be. But first things first, build a list of people who are your perfect customers. Why you need to pay attention to the questions your audience asks youOnce you've got an audience, you need to pay attention to the questions they ask you. Because those will give you insight into the minds of your customers and fuel the content of your online course. And that's much better (in our opinion) than focusing on customer avatars! Because it's less about the car your people drive, the newspaper they read, or the...
9/1/2021 • 31 minutes, 59 seconds
How to amplify email campaigns, Clate Mask from Keap spills the beans
We all want to increase the open rates in our email campaigns. But how do we do it? How do you make your subscribers drop what they're doing to go and read your email and yours only? If only, right? Well, it's possible. And today we find out how to amplify email campaigns - Clate Mask style. So, are you ready to have your mind completely blown by what Clate, CEO and co-founder of the amazing software company Keap has to share with us? Then listen on or read on (whatever takes your fancy)!SOME EPISODE HIGHLIGHTS: (2:45) Is there really another Clate Mask at Keap?(4:57) Why omnichannel marketing works.(7:26) Can solopreneurs embrace omnichannel marketing?(8:50) How to use a specific channel to amplify your email campaigns.(11:19) How a simple text message can prompt your subscribers to check your emails.(12:03) How creating an 'environment of zero competition' increases your open rates.(15:30) The powerful pshychology behind sending a text message to your subscribers. (17:45) How to get your subscribers' mobile number. (20:57) Subject line of the week with Clate Mask. (23:36) Bonus! Why Infusionsoft is now called Keap.Why omnichannel marketing worksIt's been called 'integrated marketing' or 'multi-channel marketing'. Today we're referring to it as 'omnichannel marketing', and it's something that Clate Mask's company Keap has been a pioneer of. But whatever you want to call it, it's this idea of having multiple touchpoints with your audience - to surround people with your messages.Back when Clate Mask started Keap (then called Infusionsoft), the mediums were email, phone call, direct mail, and even fax - would you believe it?! Keap is what enables businesses across the world to communicate with customers in multiple ways.And you know what happens to businesses that choose this omnichannel approach to get in touch with their customers? Their open rates increase. Multi-channel marketing is simply more effective, but as a business owner, you have to be disciplined. In Clate's words, "you can't be lazy". You've got to be serious about it and keen to orchestrate your messages and your campaigns. As we always say, just because someone is on your email list, it doesn't mean they see everything you send out - people are busy, and inboxes are cluttered. But the good news is that (as long as you're active there) they also see your business on social media, they might listen to your podcast if you have one, or interact with you in your Facebook group. If you embrace the approach of surrounding your customers in the market and then apply it to structured email campaigns with specific goals of moving prospects to customers and existing customers to repeat customers, this method becomes really powerful.Does omnichannel marketing work for solopreneurs? The short answer is YES!It's easy to think that if you want to message your customers in many different ways, you need a big machine. And only big businesses have big operations, right? Well, not quite. Because Clate has seen a lot of marketers use omnichannel marketing to their advantage as one-person companies or solopreneurs. So the good news is that you can, too!But what you do need to have, Clate says, is an understanding of how effective this approach can be. Otherwise, you'll fall into the trap of thinking the work is repetitive and just a duplication of what you've already been doing. The most common mistake we make as business owners is to think that we've told our subscribers something once, and everybody got the message. It just doesn't work that way. And savvy marketers know otherwise. Of course, bigger companies have bigger...
8/25/2021 • 24 minutes, 34 seconds
Who should not join The League of email marketing heroes
Who should NOT join our community - The League of email marketing heroes? Because (news flash) The League isn't for everyone. Ready to find out who The League is perfect for and who isn't a good fit for our membership? Let's go!SOME EPISODE HIGHLIGHTS: (4:26) What types of businesses can join The League? (5:22) The League isn't for you if you're not ready to work on your email marketing.(10:18) The League isn't for you if you don't have a good product. (11:36) The difference between a product and an offer (and why you need both).(14:16) The League isn't for you unless you're prepared to be a student of email marketing for life. (16:14) The League isn't for you unless you're ready to work hard and make stuff work. (19:02) The League isn't for you if you're not making any sales yet.(20:07) The League isn't for you if you don't think email marketing is a key strategy in your business.(21:58) The League isn't for you if you're still obsessing about growing your email list. (26:44) Subject line of the week. What types of businesses can join The League of email marketing heroes?First thing first, you might be pleased to find out that the type of business you run has nothing to do with whether you're right for The League or not. It doesn't matter whether you're a B2C or a B2B business. It doesn't matter what you sell or who you sell it to. We've got members in all sorts of areas - some who sell courses online or run coaching businesses, all the way through photographers, and people who sell bonsai tree goodies.What you sell doesn't matter. Nothing that you sell can rule you out from being the perfect fit for The League.But other things can... The League isn't for you if you're not ready to work on your email marketingIf you're not ready to invest time and effort to focus on making email marketing work for your business, then The League isn't for you. Because email marketing isn't a quick fix.That's why we make The League a monthly commitment. So we can give you strategies you can start using as soon as you join to make email marketing into something of value for your business.To get the best results out of email marketing, we recommend you look at your business and ask yourself where you want to be in 12, 18, 24 months from now and understand how to use email to get you there. If you come in with the mindset that email marketing is going to solve everything really quickly, then The League isn't going to work for you. Truth is - there aren't many things in business that you can do once and will work forever. You need to master a skill and do it continuously and consistently. The other reason why we make The League a regular commitment is because when that monthly amount leaves your account, it acts as a little nudge - a reminder to re-focus on your email marketing. Because it's way too easy to get off track. We're all busy, right? But that monthly bill reminds you to focus and pay attention to your email marketing. The League isn't for you if you don't have a good product We can help you make more sales, but we can't do that unless you already have a good product and a good offer. If you don't yet, then focus on that first, and then come and join The League, so we can help you sell more of the thing. We work our magic on the promotion - the marketing and the psychology of selling products that already exist. And this could be your own product or something you're selling for a commission or as an affiliate or partner.The difference between a product and an offerSo we talked about a...
8/18/2021 • 29 minutes, 49 seconds
Add This Unusual Step to Your Checklist for Product Launch to Make More Sales After The Cart Closes with Marley Jaxx
You're doing a launch. The pressure is on. You've got it all planned out. You know what you're doing. Your subscribers are getting email reminders daily - hourly even. But then the launch is over. And... silence. What now? What do you send your subscribers now? Today, our awesome guest Marley Jaxx helps us add an unusual (but extremely clever) step to our checklist for product launch.It's one you haven't thought about...It's one you don't want to miss out on...So are you ready to find out what to do after the cart closes?Let's go and find out with Marley.SOME EPISODE HIGHLIGHTS: (2:48) Did Marley once really load money to a Shark from TV shows Shark Tank?(4:20) What happens when you launch a new product?(6:01) The first reason why people don't buy from you.(6:38) The second reason why people don't buy from you.(7:22) A look into Marley's post-launch email sequence.(10:55) How to add a high-ticket item to your funnel.(12:06) How to price your high-ticket items. (14:01) Handling follow-up conversations with your subscribers.(16:27) Time-bound urgency vs scarcity. (17:44) Subject line of the week with Marley Jaxx.What happens when you launch a new productMarley Jaxx is really prolific at creating and launching new programmes, so we were quite chuffed when we managed to twist her arm and get her to talk to us about what to do in those eerie, terrifying moments and hours after you close the cart after a big launch - be it a membership, a coaching programme, a new product... anything you sell.So you've closed the cart. What's next on your checklist for product launch? What exactly are you supposed to say to your subscribers now?Marley likes to think of the value ladder in her business like a "Choose Your Own Adventure" course. So let's say you're doing a launch, and it closes on Friday night at midnight. Leading up to it, you're sending out all these countdown emails, encouraging people to buy, adding bonuses and scarcity and urgency. The worst thing you can do after the cart closes is to ghost them, right?So the next day Marley sends an email out to anyone who didn't buy...The first reason why people don't buy from youNow, in this email, Marley covers the two reasons why people didn't buy the product she just launched.The first reason is that they weren't ready. Financially or emotionally, they just weren't ready to take the leap and buy. Maybe they need a bit more time with your business. Maybe they want a little bit more support before they make a decision. And that's fair. So what Marley does is to offer another programme or point them to a different low-ticket item she's selling. And if that's not right, then she invites them to take one of her challenges again to help them get some quick results and fix the problem they're experiencing. Clever, right?But the best part is this...The second reason why people don't buy from you (and that's unexpected!)The second reason why people might not buy from you is that they want more help! Maybe they want a done-for-you solution or one-to-one coaching. So this is where Marley tells people about her high-ticket items - like spots on a specific programme, for example. And if people want more information, they're sent over to an application page where they can pop their details in to book a call.Isn't that mind-blowing?! And just so much better than sending them a hint or a handy tip a few days later and then ghosting that subscriber until you're ready to promote your next launch?You've got to admit - pointing them to something that's less commitment is one thing. But would you have thought about offering your...
8/11/2021 • 20 minutes, 14 seconds
How Will iOS 15 Change Email Marketing?
Will iOS 15 change email marketing? Is it all doom and gloom for people like us who rely on making sales from sending emails to our subscribers? In today's episode, we talk about the latest Apple update - iOS 15 - and a new product called iCloud Plus that comes with that release. We walk you through the changes, what they mean for you as an email marketer, and share exactly what you need to do to protect yourself. The good news is... as long as you follow our tips, it's not doom and gloom at all! Want to find out how to get ready for these changes? Let's go!SOME EPISODE HIGHLIGHTS: (2:48) Why Apple iOS 15 is tackling users' privacy. (5:04) iOS 14 and its impact on Facebook advertising (and Kennedy's feed).(6:42) What is Apple iOS 15 and how does it affect you? (8:30) Why you shouldn't rely on open rate reporting.(10:50) Why your click-through rate matters more than your open rate.(12:55) Why you should look at your Earning Per Subscriber Per Month (EPSPM)(14:23) What is iCloud Plus? (17:12) How does iCloud Plus impact email marketers?(18:26) Why you need to start paying attention to your engagement rate. (19:32) Subject line of the week. What is Apple iOS 15 and how does it affect you? iOS 15 is the latest Apple update, and it's big on privacy. It follows iOS 14, which changed how businesses run Facebook ads. And probably not in the best way, considering Kennedy receives all sorts of ads that aren't at all targeted. (Thoroughly recommend you listen to the episode to find out more about boyfriends and eye patches).So when the much-anticipated iOS 15 comes into play, open rate tracking is going to be proactively blocked. Now, open rate tracking works through a tiny 1x1 pixel (an invisible transparent picture) that sits in our emails. And when that pixel loads on someone's device, the email is considered open. This is how email service providers track open rates. However, with iOS 15, it's no longer going to be possible to track open rates. Either emails are going to be shown as being automatically opened or not opened at all. So it's going to be impossible for us to know whether people using Apple Mail app have opened our emails.Not great. But there's good news about this - open rate reporting was never reliable in the first place! Why you shouldn't rely on open rate reportingThe thing is, most Android mail apps already block the ability for email marketing platforms to track open rates, and some people automatically open emails without reading them. So your open rate has always been under-reported. Truth is - your open rates are probably slightly higher than what your email marketing platform is telling you. So please stop making decisions based on your open rate!There's something else you should be paying attention to instead. And that's your click-through rate. Why your click-through rate matters more than your open rateClick-through rates are going to be a lot harder for most platforms to block, and the reality is that it's much easier and more accurate for any email marketing platform to measure click rates. And it always has been. But the other reason why we, as email marketers, should be looking at click-through rates is that it's linked to something else - engagement. Think about it. When someone opens one of your emails, scrolls through it, and then deletes it, that email is marked as read. Right now, your email marketing platform classes that email as open. But is that subscriber really engaged? Probably not. But when it comes to click-through rates, things are very different. If whatever you said in your...
8/4/2021 • 21 minutes, 17 seconds
Testimonials - how to write and collect them automatically to bring in more sales with Monica Snyder
Testimonials. How to write them? How to ask for them in the first place? Do testimonials and email marketing go together? Is there even a way to automate the whole thing?!You see - we're rubbish at asking for testimonials. It makes us feel grubby. So we don't do it enough. But we should, and we've finally convinced the awesome Monica Snyder, CEO and Founder of Birdsong.co to come and share her secrets with us.You're going to want to take some notes here because Monica gives us the exact questions you need to ask your customers to collect testimonials on autopilot so you can make more sales in your business.Ready?SOME EPISODE HIGHLIGHTS: (2:59) Did Monica throw up in a helicopter or did Kennedy make that up?(5:09) Why do testimonials even matter?(5:54) When should we ask for testimonials?(8:10) What are the triggers for requesting testimonials?(9:49) How to ask for a testimonial as part of an automated email sequence.(11:39) How to ask your customers for permission to share their story.(13:37) How to deal with negative feedback and turn your customers into raving fans. (15:48) The 7 questions you should ask to get awesome testimonials.(17:57) So they gave you a testimonial. What's next? (20:08) Subject line of the week with Monica Snyder.Why do testimonials even matter?We all know testimonials are important. They are social proof. Most of us think we can rock up, create a product, put it on sale, have a bunch of people buying it, and then come back and rave about how awesome you are. But by now you probably know it just doesn't work like that. Truth is, people are more likely to say something about your product if they're unhappy and want to complain. They rarely come forward with the good, juicy stuff. Unless you ask them.But, as Monica says, it's our job as course creators to collect social proof. And testimonials are the strongest proof. So we've got to find ways to engineer a process that will give us awesome testimonials from our raving customers.When should we ask for testimonials? So let's say you've created a course. When's a good time to ask for a testimonial? At the end, right?Wrong.Because let's face it - sadly, a lot of people don't even make it to the end of the course!But Monica has another way. A much better way!And it's this. You've got to engineer some sort of win early on in the course. It doesn't have to be the final big hurray - it could just be a moment of clarity or a small win. As soon as people get that dopamine hit when they get their first result from your course, that's when they're happy to leave you a great testimonial. So make sure you build some sort of accomplishment early on in your course, celebrate it, and then ask for the testimonial.But how do we do it?Ask your customers to give you feedbackInteresting thing is, Monica doesn't actually call them testimonials. She asks her customers for feedback. Once her customers experience their first win, she sends an email out as part of her welcoming sequence to explain how to use the course to ask them to leave feedback.People get then taken to a landing page with a smiley face and a sad face, just like at the airport! If they click on the happy face, they're invited to share their story. If they click on the sad face, there's where they have a chance to leave their feedback. And Monica has a chance to take that on board and fix it. Simple, right? How to ask your customers if you can share their storyBut what happens when it's time for Monica to re-write and craft...
7/28/2021 • 23 minutes, 7 seconds
How to Say 'No' to Extending An Expired Offer
Limited-time offers, also known as urgency-bound or scarcity-bound offers. We all know what they are. A flash sale, a bundle, an offer with a discount, something that expires at a particular time... Deals like these are all around us - they come in all shapes and sizes. But what do you do when someone gets in touch to say they've missed the deal and asks you to honour it? The only right answer here is NO!Want to know why? And want to know how to say no without damaging your relationship with your customers? Let's get stuck in then! SOME EPISODE HIGHLIGHTS: (3:33) Extending an offer that's expired is illegal!(7:28) How hounouring an expired offer can lead your customers to start doubting you. (8:10) If you lose your customers' trust, they won't buy from you again. (10:00) What happened when we asked a company to honour an expired deal.(12:00) When you should still honour an expired deal. (13:59) When it's okay to offer your customers something different. (15:51) How honouring your expired offers impacts your relationship with your affiliates.(18:40) How to say no to expired offers while maintaining and strenghtening relationships.(20:10) How saying no helps you 'train' your customers for future sales. (22:15) Subject line of the week. Extending expired limited-time offers is illegalIf a deal ended on Friday night at 10 pm, then it ended on Friday night at 10 pm. You can't and shouldn't extend it. Why?Well, first of all, it's not legal to state the terms of limited-time offers and then extend your deal beyond those terms. Similarly, if you say a certain deal is going to be available for the first 100 people who buy it (that's a scarcity-bound deal), then you can't sell it to more than 100 people.It's as simple as that. Because the minute you start to change the terms, it becomes false and misleading advertising. Not. Legal.If you lose your customers' trust, they won't buy from you again!When you're using time-bound or scarcity-bound urgency to promote and sell your limited-time offers, it comes at the cost of saying no to anyone who asks for that deal once it's over. We talked about the fact that honouring an expired offer isn't legal. But it's not ethical either. Plus, saying no helps you 'train' your customers when it comes to future sales. Because the minute you change your mind and honour an offer that's expired, they're going to start wondering (subconsciously if not consciously) whether they should believe you or not. And next time you say that a limited-time offer or a deal will expire on a certain date, they might not believe you! They won't trust that what you say is true. And what happens when the trust is gone? None of us can make any sales.As business owners, we all have to build trust with our prospective customers. If people don't trust us - and don't believe they can get the results we're promising - they won't buy from us! We become dishonourable to the sale.So the minute we say yes to a limited-time offer that's already expired, we damage our future sales. Because people will stop trusting us.Think about it. They won't even bother rushing to get the deal before it expires. Because they know they can just drop you an email at any time and get it anyway. And when that happens, you have completely slaughtered your ability to ever use urgency with that customer. And you don't want to lose the ability to use urgency with your customers. That time when we asked a company to honour an expired deal...We have an example of this as customers. A while ago, we found out about this piece of software. They were running...
7/21/2021 • 24 minutes, 9 seconds
Facebook Groups Marketing, Content That Make Sales with Christina Jandali
Christina Jandali is a confidence-boosting, cash-creating Business Growth Strategist who helps coaches and course creators build a raving fan base and producing scalable profits through Facebook groups marketing.And today she shares her best tips on using a Facebook group to build your email list, so you can turn leads into buyers and make more sales in your business. We were scribbling down notes like mad, and you'll want to do that too - guaranteed!SOME EPISODE HIGHLIGHTS: (2:27) Did Christina end up staying in the Caribbean for a month?(4:42) Do Facebook groups and email marketing work together?(5:50) What comes first - your Facebook group or your email list?(7:10) How do you sell in a Facebook group?(8:55) How do you generate 'purposeful engagement' in your Facebook group?(12:33) How long does it take to plan and create content for your Facebook group?(14:05) The type of content you can share in your Facebook group between launches. (16:11) What selling techniques work inside Facebook groups?(18:04) How do you sell evergreen products like memberships? (22:17) Subject line of the week with Christina Jandali.Do Facebook groups and email marketing work together?According to Christina, absolutely YES!As we all know, while we can leverage social media, we don't own those platforms. But email marketing is different. It's an asset we own, which is why it's important to market people in more than one location and use your Facebook group in conjunction with your email marketing.Facebook groups are awesome for creating deeper connections with your audience, so how do we use them as a tool for business growth?What comes first - your Facebook group or your email list? Should we populate our Facebook groups at the back of our email lists or start a Facebook group first to grow our email list? Chicken and egg situation, right?Well, they both work together, Christina says. And it all depends on where your primary source of traffic is. If you're using paid advertising, then you definitely want people to join your email list first. But if your traffic comes from somewhere else - like your podcast, for example - it's much easier for your audience to join your Facebook group. Because it doesn't take much effort for people at all.Plus, the more people join your Facebook group, the more Facebook introduces your group to more people, which can help you grow that audience even further. And once they're in there, you have plenty of opportunities to turn followers into email subscribers.But you always need to think about the two working together as two different entry points into your business. Your Facebook group should grow your email list, and your email list should grow your Facebook group.You can also create FOMO by telling people in your Facebook group what's happening in your email list and vice versa. It creates curiosity, so if you do this in your email list, you can get your subscribers to join your Facebook group. Generate FOMO in your Facebook group about your email list, and you'll get more people to subscribe. Genius!How do you sell in your Facebook group?Christina likes to think about using a Facebook group as a way to run campaigns. (Oh, and don't we love the sound of that?!)So when thinking about bringing people into your Facebook group, you need to come up with content that will lead to your offers. Use your content to attract, engage, and convert. Because the content in your Facebook group must evoke desire and demand for your paid offer.You don't want freebie seekers - you want leads that you can convert into buyers. So everything you do in your group needs to move people down that line of evoking...
7/14/2021 • 25 minutes, 26 seconds
How to Email Your Abandoned Email List
You've abandoned your subscribers. You sent them the freebie they signed up for or the product they bought, but you haven't emailed them in ages. They've forgotten about you. So how do you reactivate an email list? How do you go back to emailing your poor abandoned subscribers and keep them engaged and happy? Well, wouldn't we all love the know?!So let's get into it. SOME EPISODE HIGHLIGHTS: (2:45) Why you can't just email your subscribers when you need something from them.(4:33) Why you should look at your email marketing from your subscribers' perspective.(5:30) Why you don't want to start bombarding your subscribers out of the blue.(8:48) Why you need to hold your hands up and come clean with your subscribers.(9:32) How to remind your subscribers of who you are and what you sell.(10:12) How to build expectations for what's to come.(13:00) Why you should give your subscribers permission to opt out.(14:30) How to decide on a frequency and stick with it.(16:05) Why the best time to reactivate your email list is now. (17:32) Subject line of the week.Is it time to reactivate your email list? So you've done what a lot of people do.You've neglected your list.The question is... how do you go back in their good books now? And what are some of the dangers of just emailing them out of the blue? Thing is, you can't just email your subscribers when you need something from them - when you have something to sell. It doesn't work like that. If you don't give your subscribers value on a regular basis, they won't be there when you need them. The dangers of emailing your list after a long timeIf you've abandoned your subscribers, fear not! There are ways to reactivate your list. You just need to do it carefully and with a bit of thought. And the first thing we suggest you do, like our friend Kath Pay suggests, is to look at your list from your subscribers' perspective.The first thing you don't want to do, in fact, is to suddenly start bombarding your subscribers. Because when you leave your email list for too long, your subscribers forget who you are. And if they can't remember you, you're the random guy or gal who's emailing them out of the blue because you want something. Not. Cool. So put yourself in the shoes of your subscribers (who, by this point, don't remember you or your business) and think about how you randomly emailing them will look like. They might be upset and frustrated and unsubscribe, right? Clearly, your relationship with that person isn't positive by this point, and you can't sell to someone you don't have a positive relationship with. This definitely affects your reputation as an email marketer.But there's more. It also impacts your deliverability rate. Because if you have a bunch of people who suddenly unsubscribe and report your email as spam on the same day and within hours of each other, then you might have a bit of a problem. So what's the solution? How to reactivate an email list Hold your hands up. Come clean and be honest with your list. Tell them you haven't emailed them for a long time, and that you know that's not very good of you. What you want to do now is to slowly start to re-engage them and bring them back in. Remind them of who you are and what you sell So get in touch and remind them of who you are and of what brought them onto your list in the first place. Did they sign up for...
7/7/2021 • 19 minutes, 55 seconds
Build Your List using Viral Ads with Dave Rotheroe from Grip Advertising
Dave Rotheroe generated half a million dollars by mailing people grilled cheese sandwiches in the post. He's now the founder and CEO of Grip Advertising, and today he talks to us about how to build your list with viral ads.We talk about how to be creative, how to split test, and how to make ads that will go viral. You really want to find out what Dave has to say... honestly!SOME EPISODE HIGHLIGHTS: (3:00) Did Dave really tour the world as a punk rock violinist? (And how awesome is that?!)(4:40) Dave's secret sauce to advertising (yes, he cracked by mailing cheese sandwiches!)(6:46) Ads and creativity (and where people get it a bit wrong).(8:52) How to go about being more creative in your ads.(11:34) The imprtance of split testing in your ads (and how to do it).(13:45) How to go about starting a list building ads campaign.(15:48) The 3 different angles you need when creating your ads. (17:34) How to sell free lead magnets through ads.(19:13) How to sell paid lead magnets through ads. (21:36) Subject line of the week with Dave Rotheroe.What's the secret sauce to viral ads?When Dave started a grilled sandwich subscription box, it went globally viral within a week. But Dave knew that virality moves on, just like trends. So he figured the only way to make his business sustainable was to start running ads behind it.But the key thing is... Dave used ads to amplify what was already working - something that had already gone viral on its own accord. And, in his own words, he became obsessed with trying to figure out how stuff goes viral and what makes people share and then applying it to various fields and industries through the awesome work he does.Is creativity important in ads?Creativity is one of those things that's really hard to teach, Dave says. Talking about strategies and best practices is much easier. But at the core of it all, you want to create ads that people want to watch and engage with. Having ads that are built around a funnel - that are targeted specifically to a cold audience and take them through to the consideration phase - is awesome. But if you can come up with a piece of creative ad that strikes a chord with your ideal customer base, then you can see improvements of 10-20x - much more than you could ever achieve with strategies and best practices. So here are some principles that Dave uses when coming up with ads. And we've seen this in action when we started working with Dave - his work massively elevated our campaigns!The principle Dave swears by is to use metaphors to describe what you do and to use characters that people know. This helps you create a bridge between what you do (and something that your audience isn't potentially familiar with) and what they know. So the idea is to create a Trojan Horse where your product is woven throughout a storyline that people can watch. This way it doesn't feel like an ad. It's something people watch, and they feel entertained and endeared by you. And while you're presenting them with a really entertaining ad, you're actually teaching them about who you are and what you do.How cool is that?! Dave's an actual genius!Split testing your adsSo now that you know how to create ads that people want to see in their social media feed, let's talk about split testing. An interesting fact Dave shared is that according to Facebook, 1% of the most successful 1% advertisers on the platform split test their creatives 11 times more than the average advertiser. That's a lot!For example, Dave did some split testing on one of our ads. He used the same video with exactly the same copy, but with different thumbnails. And he found that one...
6/30/2021 • 24 minutes, 22 seconds
How to improve your email marketing - the 8 unexpected skills you need.
We all want to do better at email marketing, don't we? But how? Well, the good news is that we all learn skills along the way - in previous jobs and careers, through courses, or even hobbies. And some of these skills can come in very handy when it comes to helping your email marketing efforts. So today we look at the 8 unexpected skills to improve your email marketing. Ready for it? SOME EPISODE HIGHLIGHTS:
(2:07) Honestly, will #EmailMarketingWednesday ever catch on?!
(3:20) Why you need to study awesome storytelling.
(6:27) How to master offer creation.
(9:18) Why you need to structure your emails in campaigns.
(12:19) The reason why you need to learn how to write really compelling subject lines.
(14:11) Do you know what your audience's hot buttons are?
(16:42) Why you need to write as you talk (just like we do).
(18:32) The reason why you need to edit your emails.
(19:12) How to understand what strategies work in email marketing (and how to model them in your business).
(22:36) Subject line of the week.
So what are the 8 unexpected skills you need to improve your email marketing? When it comes to awesome email marketing, we think these are the 8 skills you're going to need to master: Storytelling.Offer creation.Creating email campaigns.Writing compelling subject lines.Understanding your audience's 'hot buttons'. Writing as you talk. Editing your emails. Understanding and modeling what others do consistently well. So let's break these down and dig a little deeper into each of these awesome skills. 1. Storytelling in email marketingStorytelling captures and keeps people's attention. It gets people to emotionally engage and has the power to transform people - it gets them to feel, think, and act differently. When all is said at done, at the end of a story, you've taken someone on a journey. A transformative journey. We think that, unfortunately, a lot of email marketing suffers from not going anywhere. But email marketing, just like storytelling, should move people from one place to another.Instinctively, we all like stories. We like telling them and we like hearing them, so how can we weave them into our email marketing? Our tip is to spend time studying good storytelling (from movies, books, TV series, video games etc.). Start to notice what hooks us in, what keeps us engaged, and what makes us binge-watch/read/play. And once you cracked all that, you can use that in your own email marketing and make your subscribers want more and more. Sounds like fun, right?2. Mastering offer creationThe second skill you're going to need to elevate your email marketing is offer creation. At the end of the day, the reason for emailing your subscribers is that you want to sell something - whatever that might be. But what if the thing you sell isn't particularly attractive or appealing to your audience? We think it's really important to study the psychology behind a good offer. What makes something an offer that your audience is going to want to snap your hand off for?You see, your offer is a combination of what you're selling, what it does for your customers, the way it's packaged and delivered, the price, and the angle you use to offer it. All these things make your offer. So it needs to be captivating. It needs to stand out, it needs to be unique, and it needs to tell your customers how it's different from anything they might have tried in the past.So spend some time and attention into figuring out how to create and frame an offer that people really want to buy from you. 3. Creating email...
6/23/2021 • 24 minutes, 49 seconds
How To Use Comedy, Humour, and Jokes in Your Marketing (Even if you're not funny) with Adam Hunt from White Label Comedy
Should you use comedy and jokes in your marketing? Should all brands be funny? Is that the right thing to do? We asked Adam Hunt, who helps brands and businesses do exactly that - be funny. So let's hear it from the man himself - how do you use humour in your marketing?SOME EPISODE HIGHLIGHTS: (2:15) Does Kennedy really know what a Vespa is?(3:50) Should all brands try and be funny?(4:50) How to find the humour that's right for your brand.(7:00) Why you need to start from the truths that matter to your audience in the context of what you do.(10:06) How to sprinkle humour on top of your message.(12:15) Adam's easy process to find humour in things (and write jokes from them).(15:40) How to be a bigger and bolder version of you. (18:08) Why you shouldn't let the jokes get in the way of the message.(20:40) How to use humour for all the right reasons. (22:34) Subject line of the week with Adam Hunt.How can you find humour that's right for your brand? Should all brands try and be funny? Well, according to Adam, they should be funny in the right way. And what that means is that the right kind of humour for your business comes from brand essence and everything you stand for. Comedy done the right way is relatable content that happens to be funny.But how do we find the type of humour that's right for us?Adam explained that a joke is made of two things that shouldn't fit together but do, thanks to a cleverly placed twist. And the key to the twist is that it needs to be a truth that you're using to bridge the gap between those two things.When you're trying to make jokes that appeal to a specific audience, you need to go after their truth. In other words, what could you say to your audience that will make them go, "That is so true!"Use humour in your marketing by starting from your audience's truthsJokes are clever comparisons. And if you make the right comparison, you'll get the right reaction.So your first job here is to work out what matters to your audience in the context of what you do and how and why that helps them and their world.Adam and his team use a tool call Relatability Matrix, which is a grid that contains a brand's USP and values to start with. But it also looks at key ideas from sales pages and other types of content and at relatable truths for that brand's audience that can be combined with other elements on the grid.We can do this too! Adam's tip is to start by working out what you need to say to your audience in order to achieve your objectives. Then, you can come up with ways to express that in such a way that will move people to the right kind of action.If you tell jokes for the sake of it - if you use humour in your marketing in a way that doesn't serve your brand's purpose - then you're just being funny for the sake of vanity or engagement. And you could actually get the opposite effect of putting people off.How to find humour in things (and write your own jokes)The first step is to find a clever comparison. So start by making a list of relatable truths that you know your audience is going to agree with.Then make another list. It could be things that are going on in the world, or things that are relevant to your business - it doesn't matter what this is.The third step is to go through both lists together and try and connect two of the things you've got on them.You're not trying to be funny here - you're just trying to come up with some basic parallels, similarities, or differences. Once you've done this freewriting exercise, you'll end up with ideas that you can then develop and polish. Add your...
6/16/2021 • 25 minutes, 56 seconds
How we made our first 6-figures from a list of less than 2,000 subscribers
This week we're telling you all about how to make money from your email list. So if you have a small list (or you think you have a small list), don't despair! We're going to tell you exactly what you can do to make money from that. Because guess what?We were rubbish at growing our list. Most things that email marketing gurus out there teach didn't work for us. But we figured it out, and we continue to make 6 figures from our lists, so buckle up and read (or listen) on. SOME EPISODE HIGHLIGHTS: (2:30) So how about this #EmailMarketingWednesday that Kennedy loves so much?(3:33) Is your list really small?(4:29) The things that really matter with your email list (and it's not size!)(5:57) Why there's no point in building a ginormous list with the wrong people on it.(6:55) Why a small list isn't actually such a bad thing after all.(7:58) How we did a rubbish job of growing our own email list (and how we got really good at making money from it).(10:14) Why you should email your subscribers more often.(12:28) Why you should create email campaigns that are designed to sell.(14:59) Why you should regularly clean your list. (17:25) Subject line of the week.Is there such thing as a 'small email list'?We see this all the time. People with lists of 20,000 subscribers who think they've got a small list. And equally, people who only have a few hundred or a few thousand subscribers and worry that their lists are too small to make any money from them. Want the honest truth? It's not the size of your list that matters. It's what you do with it. So the great news is that if you have a small list with only a few hundred people on it, you can still get a really great income from that.Because it's all about the relationship you have with your subscribers.See, we genuinely have no idea how many people are on our list. We don't check that number. And that's because it doesn't do anything for us. You can't pay the bills with email subscribers!The numbers we care about are the ones in our bank balance. We look at how our campaigns perform - how much we make from every subscriber. Because that's what matters!Should you spend time and money growing your list?We come across lots of people who don't have a list or who panic about the size of their email list. And typically these people think they'll need to spend a lot of time, money, and energy building and growing their list.But what they should be doing instead is to first test that they have the right type of people on their email list. You want subscribers you can sell to - people who want the offers you have. People who will buy from you.The truth is that you can build a profitable business with a few hundred or a few thousand subscribers on your email list. But if you waste time building a massive list without first checking that the people you have on your list are the right people for your business, then growing that list might not be profitable at all! The advantages of having a small listWe get that people are nervous when starting out. But then again, isn't it easier to test the waters and try out ideas when you have a smaller list? If you get it a little wrong, you're doing it in front of a smaller audience at least!Having a small list allows you to dial it in and then grow. But focusing on growth without doing any testing isn't the answer!So one thing you can do while your list is really small is to figure out how much each subscriber is...
6/9/2021 • 19 minutes, 55 seconds
Subscriber-Centric Email Marketing with Kath Pay, author of Holistic Email Marketing
Struggling to get results with your email marketing? Tried all the tactics but not getting the sales you want? Then let's hear about holistic email marketing - Kath Pay is here to share all her best-kept secrets...And you'll want to hear them all!SOME EPISODE HIGHLIGHTS: (2:30) Two lies a truth. Did Kath really get sunburnt from falling asleep in the garden?(4:05) What is customer centricity?(7:14) Why focus on the customer journey?(9:00) How email impacts sales on other channels.(13:04) Why you should name things for what they are!(14:40) How being customer-centric changes how you write your content.(15:40) Why you always need to convert facts into benefits.(17:30) The reason behind the names of our email campaigns.(19:00) How to create an email marketing strategy for your business. (22:25) Subject line of the week with Kath Pay.What is customer-centricity? Kath Pay has 23 years of experience in email marketing and is the author of the fantastic book, "Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers." In this mega interesting interview, Kath told us all about customer-centric email marketing. The phrase might sound scary, but all it means is having the customer at the heart of your email programme. Your customer has to be top of mind at all times!When doing email marketing, however, a lot of businesses tend to become very brand-centric - we focus on what we want to say to our customers and on what we want them to do. But according to Kath, we should be flipping things around.Start from the customer. Why are they on your list? What did we promise them when they signed up? What is going to be meaningful to them?As a brand, we have an objective, and that's generally to sell. But our subscribers have one too - they have a reason for being on your list. So how can you deliver on your promise and help them achieve that objective?This thing about goals is like a double-sided coin. On the one side, you have your business goal. On the other side, you have your subscribers' goals. So instead of approaching email marketing with your own agenda and focusing on selling and pushing, walk to the other side of the coin. Grab your customers by the figurative hands and work out how you're going to help them achieve their objective. And by default, you'll achieve yours too.Awesome, right?Why do you need a holistic approach to email marketing?When we run our businesses we tend to focus on the various channels (organic search, PPC, social media, etc.). Then we try and get the channels to talk to each other and connect. But really, the angle we should be considering instead is how to help our customers throughout their journey.Ask yourself - what channels are going to be best at what particular points? Having a holistic approach to email marketing means focusing on the customer journey, not the channels.Kath shared a story about a client who noticed an unexplained dip in sales in one of their channels on a particular day. After further investigation, it turned out the dip was due to an email not being sent out on that day. And that impacted sales in other channels! This proves that email marketing doesn't act in isolation - email pushes conversion in other channels.Customer-centric email marketing in actionReady to switch to customer-centric email marketing? Then the first thing you want to do is to start calling things for what they are. For example, your welcome sequence does a lot more than just welcoming your subscribers. It's also about onboarding and nurturing. So why not refer to your welcome sequence as your 'First Purchase Programme'...
6/2/2021 • 25 minutes, 26 seconds
When Is It Too Early to Segment Your Email Subscribers?
When do you segment email subscribers? When exactly is the right time to start? On day one? When you reach your first 2,000 subscribers? Or maybe 20,000? Well, it depends... If you're wondering whether segmenting your list is something you should have on day one or something you should do now or maybe never, tune into this episode to help you make a decision. (2:25) Are you as excited about Email Marketing Wednesday as Kennedy is?(3:40) What does segmenting your list even mean? (5:50) When and how you segment your list depends on what you sell (with examples!) (7:52) List segmentation when you sell products with a broad range.(8:24) What does 'segmenting by interest' mean? (10:12) Three types of segments you need - Segment Number One. (10:49) Three types of segments you need - Segment Number Two. (11:25) Three types of segments you need - Segment Number Three. (12:20) How to segment your subscribers. (14:10) Subject line of the week. What is email segmentation? What even is email segmentation? All it means, effectively, is taking your list and dividing it into parts - or segments - a bit like an orange.So if you have different people on your list with different needs, hopes, desires, and interests, splitting them into segments allows you to give each of these groups the best possible service. Because if they have different needs and interests when it comes to your business, saying the same things in the same order and using the same angle and approach isn't really going to work, is it? If they're the same type of people, by all means, treat them in the same way. But if they're not, then you need to communicate to these people in different ways. And that's where segmentation comes in. When should you start to segment email subscribers?Want to know the truth? Email segmentation freaks a lot of people out. And it's understandable.You're probably wondering whether it's too early or too late for you to get started. Is your list too small? Too big? When is it just right?You see, email segmentation is a very powerful tactic to make sure you're constantly putting the right messaging in front of the right people.If you've ever heard anyone say that you don't need any type of email segmentation until you reach 20,000 subscribers, well, that's a really broad and arbitrary statement to make. Because potentially, you could be in a situation where you have just a handful of subscribers, but they are different types of people with different needs.And if that's the case, then you need segmentation from day one. So the right time to segment your list depends on the type of people you serve and the products or services you offer. Why you need to segment email subscribers based on their interestsIf you sell a product with a broad range, you might want to segment people based on their interests. Let's say you sell baby gifts and keepsakes. You can segment your subscribers depending on whether they have a boy or a girl or how old their baby is, for example.In this context, interest means more than hobbies. It means knowing who your subscribers are and what they're going to be interested in when it comes to what you sell.So if you offer salsa dancing, you might have products or services tailored to beginners, intermediate, or advanced dancers. There is zero point in telling the beginners about stuff that's really complicated because they're not going to be interested!If that's you - if your business works a bit like that - then you can start segmenting your list on day one. And if you don't, you're potentially doing your audience a...
5/26/2021 • 15 minutes, 48 seconds
How to grow your email list when you have less than 10k Instagram Followers, Helen Perry spills all.
Instagram. We all faff around with it. But can you actually leverage your Instagram following to make sales? You certainly can. But only if you're clever about driving people to your email list. So if you want to find out how to use Instagram to successfully grow your email list, Helen Perry spills all the secrets for us today.You just don't want to miss this episode (and Kennedy's mind explosion!).Ready to become Insta famous?Well, we are!SOME EPISODE HIGHLIGHTS: (2:45) Two lies a truth. Did someone say something about STIs? (4:50) Is Instagram still a place where you can grow an engaged audience? (6:32) Why you can't afford to 'abdicate' on your audience. (9:50) Where and how you should tell your audience on about your email list. (10:48) The type of Instagram content that gets people's attention. (12:28) The mindblowing truth about the Question Sticker. (14:17) How to properly use your link in bio to grow your email list. (15:30) How to create urgency for people to join your email list (and Kennedy's mind explosion!) (17:28) How often you should ask for people's email address on Instagram. (19:22) Subject line of the week - Helen style!Are Instagram and email marketing a match made in sales heaven?With close to 14k Instagram followers, former BBC Radio One Helen Perry helps people build an Instagram following and make money from social media. Because guys, it's really not just about looking lovely and having your ego stroked. It's about selling, right?The great news is that if you have an Instagram audience it's absolutely possible to leverage it to support your business. But, Helen says, you've got to be intentional about what you do and have realistic expectations. Because the platform has its limitations when it comes to how well people are going to get to know, like, and trust you, and how much of your content they're going to see.But the place where you can really get your audience's attention is their inbox. Once people give you their email address, they're more committed to you than someone who just follows you on Instagram. These are the people who will spend money in your business.So drive your Instagram audience to your email list. And keep plugging on and working on this because the minute you start neglecting your Instagram community, your engagement will drop. And you don't want to undo all your hard work, do you? We love that Helen even has a name for this - 'social media abdication'.How to use your Instagram profile to grow your email list, Helen Perry styleFirst thing first, create a great offer for your audience.Simple, right?What does your audience love about what you do? What are they interested in? And what do they want more of?For Helen, it's her weekly newsletter, which she sends out every Friday, packed with tips and inspiration for people who want to build an online profile to promote their business. And because the newsletter goes out every week without a fail, Helen gets the chance to talk about it all the time - to create that sense of urgency that prompts people to join before Friday so they can get all the good stuff in their inbox.Isn't that pretty great?So create a lead magnet or some sort of incentive to encourage people to give you their email address. But remember - it has to be valuable to them!How to drive your Instagram audience to your email listSo how and where do you ask your Instagram audience to give your their email address?The best place to do this, according to Helen, is Instagram Stories. Here's where you can...
5/19/2021 • 22 minutes, 16 seconds
5 Elements to Grow an Online Business
How on Earth do you grow an online business? And where does email marketing fit in?This week on the show we talk about the 5 different things you need to do to grow your business. So if you've got this awesome product or service, you put together an offer, you've been telling people about it, but you don't quite manage to sell as many as you thought you were going to sell, this will help you work out which piece of the puzzle you're missing. But there's a bit of a twist at the end... SOME EPISODE HIGHLIGHTS: (1:03) What's the deal with Kennedy and tomatoes?(3:12) Where does email fit it in your online business and why are things not working?(5:21) Why you need a platform to grow your business. (8:21) How do you even pick your platform?(8:50) Why you need to start email marketing. Yesterday. (12:30) Why a conversion mechanism is the third piece of the puzzle. (14:17) Have you thought about how you're going to deliver 'the thing'?(16:45) The last piece of the puzzle - the resell phase.(17:44) Why launch a referral affiliate scheme. (20:49) Subject line of the week. 1. Choose a platform to grow your small business onlineThe first thing you're going to need to grow your online business is a platform. This is the place where you find people who could potentially buy from you, engage in your services, or hire you. Your platform is where people are gathering - where they find out about you. It could be your podcast, Twitter, Instagram, YouTube, Pinterest, your Facebook group, an event, you being a guest speaker somewhere - you name it. But if you haven't got a platform yet (and you're not leveraging someone else's), then you don't have an audience who will buy your products or services. Take us, for example. We started things off with the podcast and then created a Facebook group that we linked back to the podcast. Now we're also on Twitter and various other channels. But like everyone, we had to start somewhere.So where should you be? Whichever platform you pick for your business is up to you. None of them are better than any others. Just pick the platform that you work best with, get good at it, do it consistently, and build your audience there. Nothing works or doesn't work in and of itself - it's about what people do to make stuff work for them. 2. Start doing email marketingEmail marketing is the next piece of the puzzle. Once you've grabbed your audience's attention, you want them to give your their email address and give you permission to get in touch more often. It's through email that you build a deeper connection with people. Plus, email is the highest return on investment marketing activity you can do as a business. You can sell more stuff with email than anything else you do. And there's no equivalent - unless you count the very expensive messenger bots or SMS marketing. Email marketing is simply more efficient, more effective, deeper, and more personal than any of the other business growth strategies you could ever think of employing. Fact. And let's not forget that email works in a two-way direction. Because you can move people from your original platform onto your email list, but you can also use your email list to send people to more platforms. We do that. People go from our podcast to our email list, and from there we send them to our Facebook group, for example. Another benefit of building an email list is that, unlike with other platforms, you own the...
5/12/2021 • 22 minutes, 55 seconds
Dress up your discount like this to make more sales with John Hutchison
Have you ever fallen into the trap of offering your products or services at a discounted price? Hands up - we've done. Guilty. As. Charged. But that stops now. Because the awesome John Hutchison taught us a jaw-dropping way to frame discounts in a completely different way. That's right. Bet you wouldn't even know it's a discount if it smacked you in the face. It's simple. It's mind-boggling. And it works. Care to find out what the magic trick is? SOME EPISODE HIGHLIGHTS: (2:44) Two lies and a truth. Does John's wife Gail really drink blue cocktails and touch her nose with her tongue? (4:37) The mind-boggling way John uses to frame his discounts. (7:28) The reason why people spend more this way. (11:26) How to ask your subscribers for their physical address. (13:30) How to create gorgeous digital gift cards that will wow your subscribers. (15:54) How to kick off your 3-7 day email campaign. (18:15) How to encourage your subscribers to buy. (19:03) How to give your subscribers social proof. (22:15) The two emails you need to send your subscribers on the last day. (23:30) Subject line of the week - John style!Ditch the discounts and give your subscribers a gift card insteadJohn Hutchison's trialed and tested method is simple. Just don't give your subscribers a discount. Nope. Not at all. Give them a gift card instead.Now, this can be either a physical card, which you can get designed and printed and can send over to your subscribers' physical address. Much like a store card, it's something tangible they can use and keep. It makes you feel connected to the brand, and that's quite powerful. Awesome. Your other option is to create a digital gift card. If you go down this route, make sure your gift card looks sexy and gorgeous! Add your branding to it, put the value on it, and personalise it with the recipient's name. Have a nice image made (you can use a tool called Nifty Images) and send it to your subscribers with a dynamic voucher code and a great subject line. Something like, "Hey, we've got a $20 store card. Open up!"Who should you offer your gift card to? Well, your subscribers, obvs. But is it all of them? Some of them? People who bought from you before? People who haven't made their first purchase yet? Which one is it? John Hutchison advises to segment your subscribers based on value and identify your most recent high-value purchasers.Why? Because these are the people on your list who love to spend. And the more people spend, the more giving them money on a gift card will encourage them to spend. Magic, right? The psychology behind offering a gift cardSo what the trick to get your subscribers to spend money with you? Put money in their hands.And the reason why is simple. Because if they don't spend it, they'll lose it. And who in their right mind wants to flush free money down the toilet?!The other reason why this works so well is that it makes people go and take a look at your website. When you offer a discount, if they didn't intend on buying anything, they still won't! They won't even go to your website.But now that they have free money to spend... well that's a different ball game, isn't it? Now their buyer intent is different - they're heading to your website to see what their money can get them! The loss factor of missing out on a discount versus giving up the chance to spend free money is completely different!The practicalities of sending out physical gift cards [thrive_leads id='8854'] So...
5/5/2021 • 25 minutes, 7 seconds
How to use email subject lines to do more than get your emails opened
Email subject lines.What do they really do?Well, unfortunately, they don't make you a nice cuppa or a slice of toast in the morning. But they can do a lot more than just get your emails open. In fact, in this episode, we show you how we've gone out of our way to prove to you that the job of email subject lines is not to get your emails opened.Ready to have your mind blown by our little experiment?SOME EPISODE HIGHLIGHTS: (3:37) The job of email subject lines is not to get the email opened!(4:32) The email subject line is the first bit of sales propaganda.(6:56) How your email subject lines set up the sale.(7:58) Can email subject lines really impact sales? Our split test experiment.(9:43) Email subject lines don't just get emails opened - they help you get clicks.(11:31) Email subject lines can help influence someone's mindset so they become customers.(12:32) Come and share your best email subject lines in our FREE Facebook group.(13:10) Subject line of the week.What is the job of email subject lines?Why do people obsess over subject lines?Because it's the thing that's going to get our email opened, right? Well, that's what we've been told since the days of Email Marketing 101 - that you have to write something that's going to get your email opened, and that's its only job.Bullshit.Email subject lines do a lot of other things too.Email subject lines are first impressionsYour email subject line is the first impression someone's going to get about your email.You know when you get some post through the letterbox, and you look at the thing, and you think it's going to be a bill? Chances are, you'll open that last. Because you don't want to deal with it right now. Of course, if you do open the thing, and it's not a bill, you're going to be pleasantly surprised.But the opposite is also true (and really not cool). If something doesn't look like a bill and then turns out to be one, you're not going to like it. Not one bit. So remember this. Because your email subject line helps with first impressions, and it needs to set up your email correctly.If the email is disconnected from the subject line, that's going to damage your chances at making sales in that email (= bad), but it's also going to harm your entire reputation for every email going forward (= even worse!).So we're not going to do that, are we?Your email subject lines should set up your saleIf you want someone to buy from you in an email (which you do) the subject line has to start that process. It has to make sure that your subscribers come into that email in the right mindset. Call it the first bit of sales propaganda.You don't want people to just click on the link to open your attachment or visit your website or your Facebook page. You want them to hit the order button, find their credit or debit card, put in their details, and ultimately become a customer.Selling is the ultimate objective, and you want your email subject lines to help you make those sales.Email subject lines don't affect open rates - they make salesDo you believe email subject lines impact sales?We do.But we don't want you to just take our word for it. So we've gone and tested this theory for you, and here's what we found. (Drumroll, please!).We did a split test of our emails, and for a whole month, we sent out the same exact email but with two different subject lines. We then tracked them to see which subject line was generating the most sales.Sometimes we used completely different email subject lines; other...
4/28/2021 • 16 minutes, 10 seconds
How to grow your email list using Facebook Pages (without ads) - Rachel Miller Moolah Style!
Are Facebook pages dead? Is trying to grow your email list using Facebook the ultimate waste of your time? We asked Rachel Miller, a social media, organic growth strategist who has spoken at some of the industry's largest events and is famous for her awesome Moolah programme. With over 90 million views to her website, she's also a best-selling author who's helped over 50,000 small businesses grow their Facebook pages.Bet you can't wait to hear what Rachel has to say about using Facebook to grow your email list, huh?SOME EPISODE HIGHLIGHTS: (3:05) Two lies and a truth. Did Rachel really record two albums?(4:13) Are Facebook pages still a thing?(5:12) Why driving traffic organically to your list from your Facebook page is as easy as pie.(6:27) If your Facebook page isn't growing, it's really not Facebook's fault...(8:52) How to build an email list from your Facebook page.(12:18) How to keep people on Facebook and build trust first.(14:46) The 4 types of posts you should regularly share on your Facebook page to grow your audience.(16:15) Where on Facebook should you include a link to your email list?(17:18) How often should you post on your Facebook page?(18:54) Subject line of the week (and an epic template) - Rachel style!Is it still possible to build an email list on Facebook?According to Rachel (and she's the expert here!) Facebook pages aren't dead. Far from it. We tried telling her that, and we cracked her up, so there!We learnt from Rachel that Facebook pages are very much still a thing. People are still using Facebook, and the platform is most definitely driving traffic through pages. And in fact, with changes coming to iOS and Google Privacy, organic Facebook pages are going to be even more important than before. And that's because getting leads from ads is going to cost more while re-targeting capabilities are going to be reduced.If you've optimised your Facebook page correctly, you can still drive organic traffic to your email list. That's awesome news, right?But my Facebook page is not converting!If you've tried to grow your email list using Facebook and got crickets, you're not alone.But that's the problem.According to our friend Rachel, if your Facebook page isn't converting, it's not the algorithm's fault. It's probably because you're not looking at solutions to fix it. Rachel regularly helps her clients create vibrant Facebook pages that grow, so if they can do it, can't we all?Turns out we can! All it takes is to switch our mindset around and find a solution to make our content work.So what are the easy peasy steps that Rachel suggests we take?How to collect email addresses from a Facebook pageRachel shared that one of the main traps people seem to fall into is to be too keen and ask for that email address too soon. We've all been there, haven't we?People want to join our email lists when they're ready to find out more about who we are. But why would they want to know who we are if they don't know us from Adam in the first place?The secret, according to Rachel, is to hold off that pitch. Make the time to build a relationship with your audience, help them relate to you, chat back and forth. It's about making them feel connected to you, part of the community, and building trust with them. Makes sense, right?So by the time they decide to join your list, it's because they want to hear from you - because they feel like they know you. Not because you've bribed them with a freebie that promises to solve all their problems before even giving them the time of day.Want to know how Rachel does it?She connects with people personally...
4/21/2021 • 21 minutes, 43 seconds
What should I talk about in my emails? Email marketing content ideas you'll use.
So you're an undertaker. An accountant. A photographer. You sell something people don't need to buy every day. So what the hell can you share in your emails? Are you ready to have your mind blown with some cool email marketing content ideas that will make your subscribers absolutely love you? In this episode, we share the best creative email ideas to help you work out exactly what you should email about. Ready to find out?SOME EPISODE HIGHLIGHTS:
3:00 Why don't we email more often? I"m a hairdresser, undertaker, an accountant
4:33 Changing the way we think about email
4:45 Busting the biggest lie You're emails aren't about you
5:45 The 2 reasons why people subscribe to your list
6:15 Email as just another content marketing channel
7:20 How to write what your audience actually cares about
9:07 Your products/Services are mechanism for deeper human experiences
13:09 How to stay top of mind WITHOUT selling everyday
14:30 The key to get your audience deeply connected to you
16:05 Subject line of the week... WHO's an asshole?!
Your business is different so what should you send in your email marketing?Sure, your business is different. Every business is different. And you might think it's easy for us to email our subscribers every single day of the year (yes, 365 days a year, if not more!) because we teach email marketing.Maybe you teach something different, or maybe you don't teach anything at all.And that's fine. But that doesn't mean you can't email every single day too.You just need to start thinking about your content a little differently. And that's fine too because, as we always say, 99% of email marketing out there is done wrong! And we're here to fix it - to change the way we all do email marketing.So the first myth we need to bust is this...Want to write effective email marketing content? Your emails shouldn't be about what you do.Come again?Yes, you read that right.Guess what? We don't email every single day about email marketing. And you shouldn't email every single day about what it is that you do either. That isn't the point.Sure, you're going to weave that in. You're going to let your audience know about your product or service and about how they can buy from you. But people are on your email list because they want to find out more about the things they care about.So your emails need to serve two purposes:They need to sell your stuff.They need to deliver value.And you do this by showing up and providing content to your audience.Email marketing is just another platform to reach your audience so use it!When you think about it, if you share any content at all - on social media, via a blog, a podcast, etc. - you're using different channels. You're taking advantage of different ways to reach your audience.Email is just another way. It's just another channel.So why not use it as often as you use the other channels?People check their emails through apps on their phones, just like they check Instagram or Facebook. They might even have push notifications on.So all you're doing by sending out emails is delivering content to them in a different way. Nothing wrong with that, right?Email marketing content ideas that work!If you're not emailing about what you sell, then what on Earth are we asking you to email about?Well, that's up to you to figure out. You need to work out what your audience cares about. What do you and your audience have in common?For example, if you're a photographer specialising in family portraits, your service is a tool to...
4/14/2021 • 19 minutes, 13 seconds
Email Marketing for Small Businesses with Steffen Schebesta from Sendinblue
Is it possible for your small business to compete with huge companies in terms of email marketing?Hell yeah it is.In fact, you can have even more of an advantage over the big players.And our latest guest Steffen Schebesta, CEO of sendinblue North America (which has seen a huge 50% growth year on year) is here to explain how.Twitter for List Building with Madalyn SklarEpisode Content(02:44) Two lies and a truth. Kennedy aims for a record winning streak.(04:16) So what advantages do we have as small businesses over the big players?(05:40) There has been an interesting shift in the world….(07:41) What techniques should we be tapping into?(09:29) The power of using the tools already at your fingertips….(11:15) How to create the best automations.(12:38) Are there any automations Steffen thinks small businesses miss out on?(14:19) What are the other tools you can use to create the best email marketing experience? (16:25) Integrating live chat? What’s all that about?!(19:04) Its subject line of the week time – intentional mistakes? Who would do such a thing!Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
4/7/2021 • 22 minutes, 47 seconds
You've Got a Lead Magnet, Now What?
So, you’ve just created the best lead magnet ever known to mankind.Awesome! But now what?Lead magnets (good ones) are a great way of getting people to join your email list.But getting people to join your list is only a teeny tiny part of the email marketing puzzle.When the aim of the game is to turn your subscribers into buyers, you need to make sure that your email marketing is on point, and that you’re not just emailing for the sake of emailing. Or even worse….you’re not emailing at all.In this episode, we’re going to tell you how you can ensure that people not only want to join your list, but that they actually want to buy your stuff and even better…..become repeat customers.You've Got a Lead Magnet, Now What?Episode Content(03:19) This is only the beginning…(04:50) We all had that day(05:59) You need to remember this (07:06) The difference between emails and social media(07:58) How you need to treat your list…no matter what size it is (10:41) Jay Leno’s private comedy club and how this will work for your emails too(12:22) The critical elements you need to take care of(13:05) You want to build this…no, you need to build this(15:52) Is your only audience your email? (17:14) How to turn your audience into customers(19:59) This doesn’t have to be difficult, but it can make all the difference(20:41) How we get our audience to trust us(21:47) What is the life-time value of a customer?(23:33) A mistake we see a lot of people make(25:31) Quick re-cap!(26:00) It’s subject line of the week time, and we have TWO for youSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
3/31/2021 • 30 minutes, 9 seconds
Twitter For List Building With Madalyn Sklar
Forget Instagram, Facebook and Clubhouse for the next 20 minutes…..Today, we’re talking all things Twitter and how you can use this fast-moving platform to build your email list.Twitter boasts around boasts 192 million daily active users and we’ve got leading Twitter marketing expert, Madalyn Sklar on the show to tell us exactly how we can utilise the platform in the most effective ways possible.From annoying drunks guys, to famous people and weekly “meet ups”, find out why Twitter is still the place to be in 2021.Twitter for List Building with Madalyn SklarEpisode Content(02:49) Two truths and a lie. Could this be the third time ever that Rob gets it right?(04:37) So, why does Madalyn love Twitter so damn much?(06:41) Is Twitter the place to build a personal brand or a business brand?(07:24) Nothing moves at a snail’s pace where this platform is concerned(08:09) How to we even begin to shift people from Twitter to our list?(09:37) How not to be like that annoying drunk guy at a party(10:43) More than one link in your bio? Surely not?!(12:29) What’s the deal with Twitter chats and why does Madalyn think they’re so powerful?(14:33) The best way to leverage chats to build your email list(16:22) How do you find the best chats that are in your niche and relevant to you?(18:43) Want to start your own Twitter chat? Here’s how….(20:09) The instant results epidemic(23:04) The power of deepening your relationship (24:04) The right way to promote your products via your content (25:15) This re-launch’s subject line worked very well for MadalynSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
3/24/2021 • 28 minutes, 29 seconds
Writing Subject Lines Without Using Formulas
Want to know how to write incredible subject lines without using formulas?Apart from your name, the subject line is the first thing your audience will see and if you screw that up, chances are, your audience isn’t going to open your email at all.So, how can you ensure your subject lines are as awesome as possible so that your emails are actually opened and read?We’ve sent thousands of emails over the years and we’ve learnt exactly what works and what doesn’t…and we’re going to share this with you right now.Writing Subject Lines Without Using FormulasEpisode Content(03:37) The problem with formulas (06:05) There is a chance this might happen…so be careful(07:16) How to get inspired!(08:08) So, how do you actually come up with the subject line?(10:21) You can also do this…but it might be harder(12:01) Make sure you focus on this element(12:58) We see people doing this poorly, a lot. Don’t be that guy.(14:08) Imagine that you’re doing this…it’s a game changer(15:09) How “click-baity” are you allowed to go?(17:58) Open rates or click rates….which one should you be looking at?(18:38) This is what’s really going to drive people to open your emails.(20:59) This subject line may make you squeal, especially if you’re a dudeSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
3/17/2021 • 22 minutes, 59 seconds
Use Live Streaming to Build Your Email List with StreamYard's Head of Marketing, Daniel Glickman
Live video is where it’s at right now, guys.But how can you use it to gain tonnes of new fans and build your email list?Today, we’re talking to none other than Daniel Glickman, the Head of Marketing over at Streamyard.If you haven’t yet heard of Streamyard (i.e you’ve been living under a rock), this is the fastest growing and largest browser-based live streaming solution for businesses. In 2020, they did over 9 MILLION broadcasts…which is almost as many as we did.Daniel is here to share some of his best tips for creating brilliant live streams that get more fans onto your email list.So, if you’ve been wondering whether or not live streams are something worth bothering with for your business, this episode is just what you’ve been waiting for.Use Live Streaming to Build Your Email List with StreamYard's Head of Marketing, Daniel GlickmanEpisode Content(02:40) Two truths and a lie about our latest guest. Can Rob guess what it is?(05:27) The first reason why live streams could be great for your business. (06:53) If it works for the Kardashians……(07:19) The third reason lives are great and this one is super important(07:59) When Kennedy first started going live, it didn’t go as great as he’d hoped. Why?(08:29) How to help the good ole’ algorithm and get shown to more people(09:59) What are the best types of engagement for live streams?(11:55) How and when can you send people to your list using the live streams?(13:19) This tip is genius, yet super simple(14:08) Wait…there’s a way to automate this next tip? We’re all ears!(14:53) How Kennedy likes gets people to sign up to our lead magnets…and it works well(15:20) Do longer lives perform better than shorter lives? (17:21) Do NOT try to do this(17:45) Adding outbound links…good or bad? (19:15) Why anyone can now do awesome live streams (20:00) How a horrific typo in a subject line created an incredible open rateSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
3/10/2021 • 24 minutes, 27 seconds
How To Get People To Forward Your Emails And Grow Your List
Imagine being able to get viral growth of your email list?That would be pretty kick-ass, wouldn’t it?The best thing about this, is that you don’t even have to have a huge list to begin with.All you need is a few key ingredients and you can begin to watch your email list grow faster than mould on that thing you’ve had in your fridge for way too long (seriously…throw it out!)We’re going to talk about how an entrepreneur has absolutely SMASHED this strategy…and then we’re going to tell you how you can do this too, because we’re lovely.How To Get People To Forward Your Emails And Grow Your ListEpisode Content(02:17) First of all…..thank you!(03:24) Rob’s random fleeting comment was pretty spot on.(04:15) This guy did it SO. DAMN. WELL.(06:48) The simplicity of this is incredible. (07:53) What most people would do if they created this, and why it wouldn’t work.(08:58) Why did this do so well?(09:37) Where people go wrong with lead magnets.(10:19) The first thing you need to do to get people to join your list.(11:22) The only reason Rob heard about this guy in the first place.(12:03) Why the reason to join your list should not just be your lead magnet.(13:31) OK, but how do you get people to actually forward your emails?(14:19) We’re going to assume that your emails aren’t sh** for a moment.(15:20) There is no secret handshake or big secret about this.(16:33) You need to do this in every single email. (16:53) DO NOT DO WHAT WE’RE ABOUT TO SAY(17:32) This is how we actually do this with our own emails.(19:13) This is subtle…and it works. (20:53) What are you thinking ?(21:37) This week’s subject line is on the edge of scammy, so why the hell did we send it?Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
3/3/2021 • 24 minutes, 9 seconds
Get Your Emails Delivered (And Avoid The Spam Folder) With Adrian Savage
Having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right?After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks.So, is there a sure-fire way in which we can avoid this happening, or do we just have to hope and pray for the best?Adrian Savage, Founder and creator of Deliverability Dashboard and email deliverability wizard (it’s true) is here to tell us about all of the things we need to be doing, in order to stay clear of the spam folder as much as possible.The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content(02:09) Two lies and a truth – these are awesome!(03:45) No one wants to end up in the bin. How do we avoid it?(05:16) Like most things in life, it’s not always that straight-forward, but why?(06:39) If someone tells you this one thing….run away from them.(07:20) What has changed in the last few years with deliverability?(08:24) The “good old days” of email marketing.(09:13) What should we be doing to increase engagement?(10:49) Adrian can double your open rate in 3 seconds.(12:28) You really need to keep on top of this if you want your engagement to stay tip-top.(13:00) Replies and forwards are nice…but how much do they really help?(15:07) Do you email everyone in your list? If so, you need to listen to this. (16:52) Let’s get “techy” for a moment. This is going to help you almost immediately.(18:17) The power of segmenting, but not in the way you may be doing it already.(19:42) One of the things we do in our first email to help with engagement.(20:19) The very best subject line Adrian has ever used. It’s insanely simple…and it works.Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
2/24/2021 • 24 minutes, 48 seconds
Why Sending An Email Will NOT Make You Sales
Feeling disheartened because you’ve been sending emails and you’re not making any sales?Fear not, we’re going to help you to fix this from today, and it’s probably a lot more simple than you think.Email marketing is still (and probably will be for a long time to come), one of the very best ways to make sales in your business.The only problem is, many businesses get this wrong and then give up.But what if we could tell you how to get it right?If you’re ready to make your email marketing work for you and get you more of those beautiful $$$$, fasten your seat belts and tune in.Why Sending An Email Will NOT Make You SalesEpisode Content(03:18) So, you’ve emailed your list and no one has bought anything…what’s gone wrong?(04:15) One of our clients experienced this problem with his own customers (and they weren’t even free subscribers).(05:00) What was the one thing Rob told this guy to do, to turn this around?(07:03) Remember that movies CATS? Yes, it was awful. But there’s a great point to this story, we promise.(08:04) Yeah but, what the hell has this got to do with emails?(08:57) What is reeeeeally beautiful about email marketing.(10:12) You must remember this when you send your emails.(11:27) Evidence that this strategy really WORKS.(12:39) Another thing you have to contend with when sending out your emails. (13:22) How do you avoid annoying your audience? (14:46) What about the good old “snow ball” emails”(16:33) Where people go wrong with this and how to fix it.(17:19) Why do we even call them “snow ball” emails in the first place?(18:13) Writing your emails in less than 5 minutes? YES PLEASE.(19:33) The day Kennedy forgot to send an email. It was a dark day for him….but it made an awesome subject line.Episode ResourcesThe Complete Daily Email StrategySend high-converting emails that people will LOVE to receive and make sales, without battling writer's block, spending hours writing emails or annoying your subscribers. Pick up your copy here.JOIN The League Of Extraordinary Email MarketersThe League is packed with everything you need to get your email marketing taken care of. Full campaigns every month, live trainings, Q&A sessions and more. Check it out here.Connect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to...
2/17/2021 • 22 minutes, 46 seconds
The Right Way To Run Viral Contests To Build Your Email List With Travis Ketchum
We all love winning free stuff, I am right?!Winning a contest is great, but running a contest can be an incredible way of spreading the word about your brand and getting tonnes of new sales. That said, there are definitely right ways and (very) wrong ways to go about this.Travis Ketchum is the Founder of Contest Domination with over 20k customers, and Campaign Refinery which processes over 300 million emails a MONTH. He knows exactly how to run contests like a BOSS, leading to heaps of new leads and sales and he’s here to teach you how to do it, in this episode.The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content(02:22) It’s two truths and a lie…and it’s Rob turn to guess. You can do it Rob!(04:20) The great thing about running a contest…when run it properly.(05:40) This is how you make the contest super effective.(07:24) Which prize should you giveaway? You need to get this right.(08:45) One of Travis’ old clients got this very wrong.(10:28) OK, but what about all the people who didn’t win? Won't they hate you now?(12:50) Kennedy’s mind is BLOWN by this.(14:08) The power of the consolation prize.(14:42) What if you only sell one thing…should that be your prize?(18:10) Making the shift to selling a new product? Keep listening. (19:18) One of the biggest mistake coaches and gurus make when running a contest.(21:30) This is an easy mistake to make, but you don’t need to make it.(23:26) This subject line of the week is ridiculously simple…. it’s genius.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
2/10/2021 • 26 minutes, 15 seconds
6 Lessons We Learned From Launching And Growing Our Membership Site
Memberships sites are HUGE right now and new ones continue to pop up every day.Some aren’t great…and some are insanely successful raking in millions.Last year, we created our very own first ever membership site called The League, aimed at people people who want to maximise their sales using email marketing.We’ve built up a great community of members and we’ve loved watching it grow over the last year.However, it certainly hasn’t all been plain sailing and there were definitely some lessons learnt along the way which would cause us to do some things differently, if we were ever to create another membership site.So, if you’re thinking about starting your own membership site, we want to share with you six of the major lessons we’ve learnt while creating and growing The League.6 Lessons We Learned From Launching and Growing Our Membership SiteEpisode Content(02:32) We launched our own membership site last year...and have learnt a LOT.(03:11) One of the biggest challenges we all have in our own businesses.(04:47) How we started our site…it probably wasn’t how you’d imagine, but it worked a treat.(05:13) And this right here is one of the biggest reasons why we love email so much.(06:27) Don’t make the same mistake so many other membership site creators make.(08:06) This tip is so simple to execute, and you new members will love you for it.(10:15) Because sometimes, less is more.(11:16) We were guilty of this third lesson and know plenty others who have done this too. (13:34) This next lesson will help you sell to non-members without having to reinvent the wheel each week. (15:04) Ever heard the phrase “don’t tar everyone with the same brush”?(16:42) Emailing on Christmas day? Say whaaaaat?!(18:47) Let’s do a quick recap for those of you with terrible memories.(19:36) Want to discuss this further? Here’s how to do it!(20:08) This subject line of the week is from one of our very own member’s and it’s purrrfect.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
2/3/2021 • 22 minutes, 28 seconds
How To Sell Without Price Cutting or Pushing with Mike Montague from Sandler Training
Offer a discount and the sales will always come flooding in, right?But what happens when you put your course back up to its full price?In many cases….tumble weed.Discounting is used by so many of us because it’s seen as the easiest and quickest way to sell something.But the problem with this is that it can actually make it a lot more difficult to sell, especially when you want to put your courses or products back up to their full price…the price you deserve to sell it at.Sandler Training’s Global Head of Content and co-writer of LinkedIn: The Sandler Way, Mike Montague joins us in this episode to tell us how to sell effectively, without using discounts.So if you’re sick of only selling your stuff when you offer it for peanuts….tune in.How To Sell Without Price Cutting or Pushing with Mike Montague from Sandler TrainingEpisode Content(02:26) This week’s two lies and a truth has some big names in it. (03:49) One of the things many of us really struggle with when it comes to selling.(06:19) The problem with discounted offers…have you done this?(06:55) The four magic words that can transform the way you sell…without discounts. (08:24) How can you get people to stop comparing your price to others?(10:21) The lazy way might be easier, but it isn’t always the best way.(10:54) How to get people to buy without having the scary count-down timer. (11:57) Is there ever a time and place for discounting your stuff?(13:49) Having the right “qualification”.(14:54) The power of the invitation. And no, we don’t mean to your birthday party.(15:54) The power of gifts, because who doesn’t love gifts?!(18:27) Even more great options instead of offering a discount. Do you do any of these?(19:25) This option sounds a tad scary, but we’ve seen it work amazingly for some people. (22:49) It’s subject line of the week time and Mike has chosen THREE...because he can.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
1/27/2021 • 25 minutes, 20 seconds
Predictions of Email Marketing 2021
It’s 2021 and emailing marketing is still one of the best ways to grow your business and get more sales.But are there going to be any changes to how email marketing works and performs this year?More importantly, how can you ensure that your own email marketing is as effective as possible?In a world of never-ending changes and updates, we want to help you get the very best out of your emails, so in this episode, we’re going to give you our predictions of where we think email marketing is heading, in 2021.Predictions of Email Marketing 2021Episode Content(02:25) It’s a brand-new year…what’s going to change?(02:48) One of the biggest things we talk about and are continuing to talk about.(04:33) Is your big list actually paying your bills?(05:22) The people who actually LOVE receiving your emails.(06:38) Why should people open your emails in the first place?(08:07) “Yay! another catalogue has been posted through my letterbox. Let's throw it away.” (09:33) Marks and Spencer do this very well (and we’re not just talking about their food).(10:15) If you’re not already doing this, you need to start this year…or right now. (12:27) The reason people stop opening your awesome emails.(13:01) One of the very best things you can do with this strategy. (14:29) We think this next thing is going to increase, so make sure you jump onboard. (15:59) If you do the above thing, it’s going to solve something BIG.(17:43) We think this acronym is going to really catch on!(18:08) OK, but how can you actually apply all of this?(18:39) This week’s subject line of the week is bit of a naughty one.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
1/20/2021 • 21 minutes, 5 seconds
5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You Answer
You know you should be emailing more often, but how the hell are you supposed to come up with all of the content?More importantly, how can you make sure each and every one of your emails is getting your audience closer to buying from you?Author of the incredible game-changing content marketing book ‘They Ask You Answer’, Marcus Sherridan is here to absolutely revolutionize the way you think about your emails by going through the 5 subjects that in his words, “move the needle in every single industry”. He also discusses the incredibly effective approach, ‘assignment selling’ and how you can use this to quicken your sales process and massively increase your close rate…..because who doesn’t want that?5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You AnswerEpisode Content(02:13) It’s two lies and a truth and Rob’s turn again - will he ever catch up with Kennedy?(04:38) So, how do you come up with things to say in your emails?(05:50) The main reason why the 5 subjects work so well in every industry.(06:15) Subject number 1 - most companies don’t know how to talk about this in the right way. (07:36) Subject number 2 is something we don’t usually search for until we’re serious about buying it... which is why it’s perfect.(08:25) Subject number 3 - have you done your due diligence?(09:22) Subject number 4 is something we are all obsessed with. Yes, even you!(09:59) Subject number 5 and it’s "simply the best."(10:47) OK, but where and when should you use these 5 subjects within your emails? (11:23) The hostage situation and honest reviews about yourself. It’ll make sense, we promise.(15:14) Very few business do this, which is exactly why you should.(15:54) Assignment selling and what Marcus does differently.(17:48) How to stop wasting your valuable time by using assignment selling.(20:31) What sort of questions should you be asking?(21:53) How you can incorporate assignment selling in your emails….because that’s probably why you’re listening to this, right?(22:55) Being more demanding and closing more sales? We’re in.(24:49) Have you ever been ghosted before? This subject line leads to an answer in 90% of the time on the very same day.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
1/13/2021 • 30 minutes, 23 seconds
Making Sales With Email Marketing, Faster
Let’s get real for a minute. The main reason we all do email marketing is to make sales, right?Maybe you’ve been doing your email marketing for a while and sales are trickling in every now and then, after people have been on your list for a few months.Maybe you’re struggling to make any sales at all.If either of these are the case and you want to figure out how you can not only make more sales, but make sales faster, we’ve got you covered.Making Sales With Email Marketing, FasterEpisode Content(02:52) Are your new subscribers that friend who has shown up late to the party?(04:00) What you don’t want to do with your email marketing. (06:12) The main goal with lead magnets and why you might be doing it wrong. (06:57) The reason why you might be getting spam reports and unsubscribes.(07:35) OK, but how can we fix this?(08:55) What you need to do and how you can do it.(10:16) How we like to teach this.(12:55) Seeing this in action with one of our members. It was so powerful! (13:59) This is the fastest way to make sure you get sales.(14:44) When the day to day emails work well.(15:54) Fear not. We’re not leaving you high and dry on this.(15:50) Rob’s David and Goliath subject line of the week.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
1/6/2021 • 19 minutes, 21 seconds
Beautiful Email Design That Make Sales - Matthew Smith from Really Good Emails
We’ve always told you that emails don’t need necessarily need to be visually stunning to work well for you and your core objective of making sales.Why bother spending hours of your time adding graphics left, right and center when you could simply get your point across in less than 20 mins?But, what if changing your emails from the current layout you’re currently using could help to bring you more click through and more sales?Even better, what if you could make your emails much more visually appealing and effective without having killer design skills? Working with the likes of MIT, Seth Godin and Gates Foundation (to name a few), our latest guest, Matthew Smith of Really Good Emails is here to tell us how putting a little more thought into our email design could help us yield even better results.We’re all ears!...Beautiful Email Design That Make Sales - Matthew Smith from Really Good EmailsEpisode Content(02:16) It’s two lies and a truth about Matthew and Rob really didn’t want it to be this one.(03:32) Just how important are visuals in an email? (05:08) Graphic-design-heavy - do we have to?(07:05) Matthew’s face-palm moments with terrible emails.(09:02) What should a game of golf and your emails have in common? (10:10) Should we be fearful of emails not loading properly?(12:26) But Kennedy’s not a designer, god dammit!(14:05) Why you don’t have to be a Picasso of emails to have awesome emails. (16:01) Does this all apply to coaches and course creators?(17:32) Cheap dirty pizzas don’t need fancy flyers. But what about your emails? (20:22) Find out how graphics can further your conversion rate.(22:26) Some people just need a little push. (24:43) This week’s subject line of the week and the hidden treasure within your junk folder. Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
12/30/2020 • 29 minutes, 11 seconds
Why Is My Email Marketing Not Working?
So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off…Your open rates or click-through rates might be lower than you’d like and you may not be making many or even any sales at all.You might be starting to wonder if there is even any point to email marketing.Should you give up? Is your business just not made for email? Would you be better off using homing pigeons to send your mail?Well, don't go throwing in the towel just yet...What you should be focusing on is how you can fix your email marketing issues and lucky for you, we’re going to help you to do just that…Why Is My Email Marketing Not Working?Episode Content(02:29) First things first, what does “it’s not working” actually mean?(03:10) The biggest problem with open rates.(04:36) What is working for YOU?(05:30) Why your results might actually be a lot better than you think. (06:38) The main metric we really look for to measure success.(08:07) The other factor you really need to consider when measuring your email success.(09:09) The flip side of this super important factor. Feeling a little better?(11:33) OK, so your email definitely isn’t working. How can you improve it?(12:32) Do you have your own dickhead@dickhead.com? Kennedy loves him.(14:17) What are you training your subscribers to do?(16:29) The ‘getting to know you’ sequence and why you absolutely should have this.(17:24) How often are you emailing your subscribers?(19:10) The one insanely-incredible-undeniable fact about email marketing.(20:24) The little dude stroking his goatee and this week’s subject line of the week.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
12/23/2020 • 22 minutes
Apryl Beverly's 'I Want All The Sales Campaign'
Known as the ‘Million-dollar Word Stylist’, Apryl Beverly is QUEEN when it comes to sales and marketing content.A twice Amazon best seller and having helped generate over $22 million for her clients, Apryl knows exactly how to hit the sweet spot when it comes to selling through email marketing and that’s exactly what she is going to be sharing with us today…her incredible (and incredibly effective!) “I want all of the sales” campaign.So, if you’re looking for a quick cash injection in your business at any time of the year and you want to nail it through your email campaigns, you do not want to miss this episode…Apryl BeverlyEpisode Content(02:45) Kennedy has really set the bar with this week’s two lies and a truth. Rob is totally stumped!(05:27) So what exactly is the “I want all of the sales campaign” and how could it be perfect for you?(06:40) When is the best time to use this campaign?(08:29) The general set up. This is quite different to our own campaign….but we like it.(09:45) What should you be looking to achieve with the very first email?(11:19) It’s email number two or as Apryl likes to call it… ‘Club Day’(13:26) It’s email three and you can do one of three things…(16:17) Email number four is straight up no fluff, and this approach is sometimes exactly what is needed to get results. (17:29) The last two nudge emails can have people pouring in if you do these correctly. (19:07) What is the angle of the magical last email? (19:53) Countdown timers – yay or nay? Apryl gives her view.(21:04) The most effective subject line for Apryl. Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Email Marketing HeroesConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
12/16/2020 • 23 minutes, 32 seconds
Is Email Marketing Right For Me?
Will email marketing work for you or does it only work for certain businesses?If you sell a coaching service, what can you include in your emails that your audience will love and eventually make them want to buy from you?If you sell a physical product, surely you can’t just keep trying to sell to your email list every day?…they’ll hate you!The thing about email marketing is that there is no “one size fits all” and the chances are, if a business tells you they tried it and it didn’t work for them, they probably just weren’t doing it right.So, from dog walking to magicians to selling potatoes, diamonds and everything else in between, we want to show you how to make email marketing work for you, no matter what you do.Is email marketing right for me?Episode Content(01:56) Is email marketing really worth the effort?(03:46) “OMG, I’m your first subscriber!”(04:23) Are you talking to me, or the whole world?(06:14) The one platform where almost ALL audiences in the world gather.(09:02) How the most polar-opposite businesses make email work for them.(10:30) How to send killer emails when you sell knowledge.(12:46) How to send killer emails when you sell products.(14:20) “Yah but, isn’t this going to take up waaaaay too much time?”(16:26) One of the main reasons we LOVE to do our emails each day.(17:28) A bit of advice if you’re worried about being a crap writer. (19:32) This week’s subject line of the week will take two sugar lumps and a chocolate digestive, please. Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
12/9/2020 • 21 minutes, 30 seconds
Build A Facebook Group To Build Your Email List With Arne Giske From Group Funnels
Our latest guest, Arne Giske is an absolute master of community and conversion, growing a Facebook group of his to over 80k people and making 7-figures along the way.We’ve always believed that building a community and email marketing go hand in hand, so we just had to get Arne on the show to help show you how to use your own Facebook groups to grow your email list and turn them into those all-important $$$$ we’re all aiming for.FYI, if you already have a Facebook group and you realise half-way through that you haven’t been following any of Arne’s advice, don’t panic…it’s not the end of the world and we’ll explain why during the episode.Build a Facebook Group to Build Your Email List with Arne Giske from Group FunnelsEpisode Content(02:41) It’s two lies and a truth time and these ones are bloody tough.(04:11) The importance of building communities….is it really that important?(05:30) So…why Facebook groups? What’s so special about this platform?(06:20) The main advantages of using Facebook groups….we couldn’t agree with Arne more.(08:18) This by far is our favourite benefit to having your own group. (9:29) OK, so this is all great, but…how do you actually get your audience from your group to your email list?(11:22) You may have noticed other groups doing this, and if you’re not doing it yet, go and change it right now!(12:44) Find out what we recently tested that significantly increased our conversion rate on how many people gave us their email.(13:51) What are active and passive types of opt ins and more importantly, which ones should you choose?(15:54) Arne’s 20% rule will keep you right.(17:15) Should you post your offers in your group or is that too much ? (20:01) OK, but what if you already have a group and you’ve done none of the above?(22:33) Arne discusses another amazing benefit to Facebook groups. We’re going to use this more!(23:20) This week’s subject line pissed a lot of people off…we love it.Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
12/2/2020 • 27 minutes, 16 seconds
Writing email every day vs batch writing in one go
Do you like to write your emails as you go, or are you a die-hard batcher? Many of us like to live on the edge, writing each and every day, whilst some of us simply couldn't fathom such a thing.Whichever approach you prefer…that’s totally cool and you should always choose what works best for YOU and your business. However, we wanted to use this episode go through the pros and cons of each approach because there may be some points in here that you haven’t thought about, which could make you think about changing things up…..The Email Marketing Automation You Should Have In Your BusinessEpisode Content(02:25) Our goal as the Email Marketing Heroes. (03:12) What’s the deal with all the copy-cats? (05:35) Candles, romantic music and slippers…..the perfect setting for batching, right?(07:56) Another big benefit to batching and it’s all in the structure.(09:28) The biggest downside to batching….which WILL happen to you at some point. (10:36) Are you feeling sad today? Maybe a little p****d off? Or are you ecstatically happy? (13:13) This downside to batching is one of the reasons why we tend not to do it.(14:27) The main reason we like to write as we go. (16:42) Something HUGE has just happened in the world. What do you do?(19:26) Happy Birthday to us! (21:11) Are you a lover of routines? (25:08) Kennedy and the joys of crap Airport wi-fi….seriously…why is it always so bad?(28:44) A hybrid approach…how could that work well?(31:50) How we like to use the hybrid approach. (34:44) What are YOU going to do? Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
11/25/2020 • 37 minutes, 26 seconds
Audience Hacking for Free List Growth with Codie Sanchez and Ilona and Olman from AppSumo
Free email list growth from scratch seems like such a long, hard slog, doesn’t it? And unless you’ve got a spare hundred grand to spend on the likes of Facebook Ads, growing your list by 1000 subscribers a WEEK is surely an impossible task…right? Well, not necessarily…Our latest epic guests, Codie Sanchez and Ilona and Olman from AppSumo are here to tell us all about their incredible new project GrowGetters which documents everything they’re doing to grow their email list organically by 1000 subscribers a week. The greatest thing about this? Anyone can do it....yes even you over there with 2 subscribers.Audience Hacking for Free List Growth with Codie Sanchez and Ilona and Olman from AppSumoEpisode Content(02:42) It’s two lies and a truth time with Codie.(03:50) The main behind why they started documenting the whole process of growing their email list. Can you relate? (05:10) What realistically is possible for someone who is just starting out with their list?(06:22) This Google Gmail contacts hack is AWESOME. (09:10) OK, but what would you do next, after this hack?(11:08) The power of giving testimonials and how you can use them to amplify your OWN project.(11:56) How do you know which communities to get involved in to grow your list further? (14:03) How to get involved in Facebook groups without pissing the group owner off. (17:09) Reddit and Quora or as Codie like to call it….the 7th circle of hell.(18:30) Contacting BIG names - surely you’re just gonna get ignored? (21:23) What’s next in this epic project? (24:31) This week’s subject line was an email for proposal software that got some great engagement……Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
11/18/2020 • 27 minutes, 1 second
Email Marketing Automation - 6 Automations You Should Have In Your Business
Sending your standard weekly or daily email is fine…BUT it’s certainly not the best or easiest way to get sales more sales in your business. That’s what email marketing automation is for. With automations, you are really allowing your new audience members to get to know you, and in a world where we are bombarded with ads and sales pitches on a daily basis, it’s more important now than ever that we allow our audience to see the real people behind our business. Trouble is, there are a billion automations you could have in your email marketing, but the thought of that makes many people feel so overwhelmed that they end up with none at all. Can you relate? If so, what if we could help you cut through all of the noise and share with you just SIX automations that could make a huge difference to your business? Best bit, you only have to create these once and then you just let them work their magic…6 Automations You Should Have In Your BusinessEpisode Content(02:20) Sure, email marketing can be very overwhelming… but it doesn’t have to be. (03:43) Even when you’re feeling like sh**, you can make a good impression. (05:23) What is the minimum viable system you need for your email marketing?(06:20) The first automation you need….and a LOT of people drop the ball on this. (08:54) This automation doesn’t just work for free stuff either.(09:32) The important of the second sequence should never be underestimated. (12:51) We are showing our age with this next one! (15:42) This next campaign has another music theme to it, but it just works so well so we’re gonna stick with it. (17:30) The 5thautomation has a bit of a stalker-vibe….but in a non-creepy way (we promise!).(20:18) But what happens when people stop replying to or clicking on your emails? (22:55) “Help! I don’t have any of this set up yet” - is your email marketing doomed?(24:21) This awesome performing subject line is a trick question…Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
11/11/2020 • 26 minutes, 23 seconds
Using a quiz to build your list from scratch with Lisa Johnson
Straight talking business coach Lisa Johnson was able to grow her mailing list at a SUPER FAST rate with the use of a single lead magnet.With it getting harder and harder to convince people to sign up to mailing lists, the standard PDF usually won’t cut it nowadays if you’re serious about building your list and building it fast. So, what makes Lisa’s lead magnet so exceptional and why are people falling over themselves to give her their email address?More to the point, is this something you could do? Lisa JohnsonEpisode Content(02:39) It’s two lies and a truth time and Rob isn’t messing around! (03:38) OK, so how did Lisa grow her list so god damn fast? (04:24) How did Lisa go about making sure this was the perfect lead magnet for her ideal clients? (07:00) Why we LOVE these types of lead magnets.(09:28) Not getting the person’s email right away is actually pretty genius. How and why does Lisa do it? (12:02) The magic behind segmenting. Do you do this? (14:39) How to make sure you use Facebook Ads like a BOSS. (16:18) Getting in front of audiences when you’re still new to the game - how the heck do you do it? Lisa shares exactly how she did it.(19:03) Oops, we did it again - It’s subject line of the week time. Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
11/4/2020 • 21 minutes, 45 seconds
Email Marketing Best Practices
By now, you know what you should be doing when it comes to email marketing, but are you doing it? There are a few key things you can do within your email marketing to make it as effective as possible and if you’re in need of a little refresher as to what they are, we’ve got you covered in today's episode.Now, these are things that you should ALL be doing all of the time. However, we keep seeing this stuff being overlooked time and time again, so we wanted to use today to try and really drill in these best practices to help you ensure your email marketing is killing it and bringing in the best possible results. Just remember - information without implementation is well…pretty damn pointless. How Often Should You Email - Emailing More OftenEpisode Content(02:18) Why unsubscribing doesn’t have to mean the end of your relationship. (04:28) Why might your audience disengage all of a sudden? (05:37) The wonderful world of segmenting. We LOVE it.(07:03) Because monitoring your engagement isn’t just about checking your open rates. (09:43) Making a smaller list? Why on EARTH would anyone do that?!(10:44) This is something we always bang on about but we want to make sure this really hits home with you…so here we go again.(12:44) Why making sure your audience remembers you, isn’t enough these days.(13:50) Making best of friends with email platforms such as Gmail? What’s that all about and how can it help you?(15:14) This next one is something you know you ALL should be doing, but we still see many people failing to do it. (17:25) Rob’s latest subject line of the week is a bit of a cheeky one! Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
10/28/2020 • 19 minutes, 34 seconds
Make People Realise How Awesome Your Products Are - Use Email To Boost Consumption with Erik Stafford
Someone’s just bought your online course…yay! But now what? Do you just leave them to it and never speak to them again, after your generic “thank you” email? Well, that’s what most people do…But, if your current customers could become your biggest advocates, spreading the word about you to the world and repeatedly bought from you, wouldn’t you want that? Well DUH…of course you would. BUT, you need to be looking after them more. Working with some of the biggest brands in the world including ebay, Uber and Airbnb, Erik Stafford of Aim Clear has absolutely mastered the art of using email to get people to consume your programmes, actually use your membership content and keep coming back for more. And lucky for us lot, he’s been kind enough to join us and what share what are frankly some utterly mind blowing tips and tricks. Use Email To Boost Consumption with Erik StaffordEpisode Content(02:02) Two lies and a truth about Erick - it’s Rob’s turn and this one’s not easy!(03:45) Selling to people who have already bought from you - why do so many people neglect to do this? (05:47) Looking after your customers…because it’s not just a “nice” thing to do.(06:18) What do most of us tend to do once someone has bought from us?(08:34) Let’s get personal…(10:08) How many emails should we be sending people after they subscribe? (11:46) Data…like Erik, you may hate it but unfortunately, you can’t ignore it.(14:10) The 3 types of email Erik suggests you should use for both cold and warm lists.(17:05) Hold up! Rob has just had a lightbulb moment.(19:03) Which subject line of the week is rarely used but has always worked very well for Erik? This one is classic!Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
10/21/2020 • 21 minutes, 54 seconds
How Often Should You Email - Emailing More Often
This is the question we get asked more than anything - “How often should I send my emails?”Chances are, you’re probably still wondering this yourself and if you are, you’re definitely not alone! With all of the conflicting advice out there, it can be really difficult to know the "perfect" frequency for your email marketing audience.After all, if you get it wrong, you could risk losing all of your subscribers, right?So, should you be sending your emails weekly, monthly...how about daily?Whatever you’re currently wondering, fear not because we’re going to clear this right up for you in today’s episode.Just be aware, our answer is a tad controversial….How Often Should You Email - Emailing More OftenEpisode Content(02:05) How often do we email our audience? (02:59) Go and listen to this episode from a few weeks ago, if you haven't already.(03:22) The difference between emails and social media.(05:05) Remember the days of printed newsletters? Well…email is not that. (07:01) How many people even see all of your content anyways? (08:44) Aaaaah, dating a new person is exciting, isn’t it? But, what the hell does this have to do with email marketing? (09:45) Here’s an awesome tip to help you get more bang for your buck….and it’s super simple to do!(12:23) The best way to avoid annoying your audience. (13:25) Are you worried about losing lots of subscribers? Here’s a simple solution.(15:51) This week’s subject line of the week is on a hot topic which we made even hotter! Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
10/14/2020 • 18 minutes, 23 seconds
Customer Archetypes To Inject Personality Into Your Marketing - Nate Wright
What are customer archetypes and how can we use them to deeply connect and motivate our email subscribers?I wonder if you might be wearing the wrong hat in your campaigns?Most emails you’ll receive are from people playing a certain archetype (you’ll know the one we mean in a few minutes), but we want to discuss why this isn’t always the best approach.In fact, you could actually be pissing a lot of people off….which we’re guessing probably isn’t what you’re aiming to do? In this episode, we’re super excited to be joined by the Nate Wright of Inbox Attack. Having written more than 10k campaigns as well as being the highest rated company for email marketing on the whole of Upwork, Nate knows a thing or two about email marketing and the different kinds of archetypes you could be adopting to ensure your campaigns hit all of the right spots.Cue many awesome movie references that are going to have you feeling all nostalgic….Nate WrightEpisode Content(02:26) We put Kennedy’s mind reading skills to the test again with two lies and a truth. He's definitely got to be due to get one wrong soon.....hasn't he?(04:30) Many email marketers tend to stick to a certain archetype, but it doesn’t always mean it’s the best one. Nate knows this it's why he’s had so much success. Let’s dig deeper...(06:31) The main archetype email marketers use can actually really rub people up the wrong way. Could you be guilty of this? (08:18) What happened when we tested the same campaign under two different angles? (9:07) How do you know where your audience are at in their journey?(12:00) The alternative to the usual archetype.(15:05) See how a certain scene in the movie ‘Never Ending Story’ relates to this next super interesting archetype.(17:02) Should you pick one archetype and stick to it across all of your campaigns? (18:43) Are you amazing at everything? We call Bulls***!(21:41) Blending of the archetypes…so how does that work? (24:10) It’s subject line of the week time - Everyone hates a namedropper….or do they? Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
10/7/2020 • 26 minutes, 57 seconds
Write Emails Like A Boss - Even If You Think You're A Crap Writer
Wish you could write emails like a boss but you're worried you're not the world's best or most interesting writer?Did your grumpy English teacher used to give you a hard time because you just couldn’t get the hang of ‘they’re, their and there’? So many people put off email marketing because they think their writing isn’t good enough. But do you wanna know a secret?Being a poor writer doesn’t mean you can't totally boss your email marketing.In fact, it could actually help make it more successful. How? We’re glad you asked….we're on the case in this week's episode of the show.Give your ears a good time with this ep of the show!Write Emails Like A Boss - Even If You Think You're A Crap WriterEpisode Content(02:15) Not good at something? You can do one of two things...(03:45) Why being bad can actually be good.(04:37) AVOID doing this… (05:21) The best types of emails we send probably aren’t what you’d expect.(06:32) A new bit of AI is almost upon us. It’s a bit freaky to be honest! (07:59) Two AWESOME tips to remember when writing your emails. (09:27) GrAmMaR & SpeLlInG - What to do when yours sucks.(11:00) “We are very much looking forward to seeing you”….says the one-man band.(12:44) This next tip may sound like a p*** take…but we can assure you, it’s not.(12:20) Rules were made to be broken….but how can you use this to your advantage? (14:44) it’s actually more powerful to write in your own tone (16:09) What are you gonna learn with this week’s SLOTW? Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
9/30/2020 • 18 minutes, 30 seconds
Podcast Email List Growth Strategy with Charley Valher from Valher Media
So you’ve got a podcast. Great! But how the hell do you go about getting your listeners onto your podcast email list? When much of your audience might be listening to your podcast when at the gym or on the way to work, it can be tricky getting them to go to all the effort to join your list, or even remember to do so.But you’ll be pleased to know that there are ways to make this so much easier for yourself.And this is exactly why we’ve brought the fantastic Charley Valher from Valher media on the show. Charley discusses some incredible tips and insights when it comes to podcast marketing and growing your email list, so much so that we're looking forward to stealing lots of them for The Email Marketing Heroes show..Charley ValherEpisode Content(2:29) It’s two lies and a truth time. This one really has Kennedy scratching his head.(4:17) Getting listeners onto your email list. Mission impossible?(6:32) When should you mention your all-important links in the shows?(7:47) The drop off rates of podcasts may surprise you.(10:24) Charley structure his podcasts in a very unique yet effective way. Get your pens and paper ready!(11:43) Is there a rule for how many CTAs you should have in a single episode? (13:04) We want to know the best opt in bribes.(15:26) I there a way to promote case study opt-ins without sounding like a total show off? (16:35) How to promote your resources without boring your audience.(19:02) The interview with your guest is over, it’s now time to promote the sh** out of your opt in again….or is it? (21:44) Separate segments in an episode. Yay or nay? (23:22) Charley’s most successful subject line ever- luckily, none of his audience members had an actual heart attack….but it probably came very close. Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
9/23/2020 • 26 minutes, 23 seconds
7 Ways To Give Subscriber Value In Your Marketing Emails (So People Love Receiving Them)
Marketing emails can actually contain value that your subscribers enjoy. What what kinds of things do we mean by 'value'?These seven different 'types' we use are a great source of inspiration when you're sitting down to write a new email to your subscribers.Like most of the world, you’re probably bombarded with emails every single day.But out of all the crap you receive, are there any emails that you actually look forward to getting? Chances are, you can probably only think of one or two people that really stand out in your inbox.But what makes them so special?Even better, how can YOU be that person who stands out in your subscribers’ inboxes. In this episode, we’re going to give you 7 easy ways to deliver massive value in your emails, which people will actually love and look forward to receiving. 7 Ways To Deliver Value In Your Marketing Emails (So People Love Receiving Them)Episode Content(01:59) Why do people join your list in the first place? (05:15) So many people do this way of marketing, but it just DOES NOT work.(06:14) What would happen if you took out your call to actions?(07:20) When it’s ok NOT to add value in your marketing emails.(09:02) Listen up, because Kennedy gives you one of our absolute core mantras.(10:41) What we are not going to be suggesting you do.(11:15) The first type of value you can give - it’s a really obvious one but it’s incredibly effective.(12:42) Once upon a time, the second type of value came galloping along.(13:52) The third type is related to the first, only a little stealthier.(14:59 This one will really increase your status.(17:56) In times of doom and gloom, can you be the light?(18:26) How to make your audience feel like they’re not alone.(19:35) OK, so we admit - we rely on this one a bit too much. (20:56) Find out why we just had to give you this bonus tip!(22.42) When Kennedy received this subject line of the week from Rob, he was a tad nervous, to say the least.Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
9/16/2020 • 25 minutes, 23 seconds
Launch your Online Course the Non-Traditional Way with Chris Orzechowski
There is SO much work that goes into a new product launch it can be a right bloody nightmare!There’s all the promo videos, the sales pages, the social media content…..it’s just never ending. BUT, what if there was a way to bypass ALL of that stuff and still successfully sell your new product?In this episode we’re joined by Chris Orzechowski of The Email Copywriter who has been able to find a way of selling his products without all of the faff that usually goes into a launch.His flagship course generated £16k in just 2.5 weeks and he didn’t create a single sales page or promo video. In fact, he hadn’t even created the actual course before launching!We wanted to know the secrets to his success so we decide to kidnap him for the afternoon and get him on this latest episode:Chris OrzechowskiEpisode Content(02:03) Before we get started, we have a SUPER awesome gift for you. (02:53) It’s two lies and a truth time - Can Kennedy start up his winning streak again?(04:32) Are all of the bells and whistles to a launch always necessary?(06:02) Chris flagship course was a great success, but how the heck did he do it? (08:40) The difference between emails and sales pages.(10:05) So how did Chris actually “launch” his course? It certainly wasn’t done the traditional way, that’s for sure. (12:30) OK, we need to know the stages of emails in this type of promo that make this method work.(15:14) Could this quite possibly be one of the best strategies we’ve ever heard of?(16:10) An incredible tip you can use to minimize the process even further but still create a huge buzz.(18:09) OK, OK…but how many emails did Chris send over the 2.5 weeks of his “launch”?(18:53) Found out why Chris’ email frequency has changed over the years. (20:21) This week’s subject LINE of the week will have you hooked.Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
9/9/2020 • 22 minutes, 44 seconds
How To Build Your List by Speaking At Events Online and Offline
Events can be an amazing way of building your email list, but are you taking full advantage of them?If you’re taking part in any sort of event from a virtual summit to someone else’s Facebook Live, to speaking on stage, you should be using these as opportunities to build your own audience.But how can you do this successfully and more importantly, authentically? In today’s episode, we’re going to go through many of the effective ways you could be using these events to build those all-important email lists of yours.How To Use Speaking To Build Your Email ListEpisode Content(01:59) Find out why this is absolutely one of our all-time favourite ways of getting new subscribers - and no, it’s not just because we love being the center of attention (well….that’s not the main reason.)(03:07) Using events to build your list can be so powerful…but only if you make sure to not do the following annoying thing that we’ve seen so many people do. (04:38) A very basic but utterly crucial point that you need to remember if you’re serious about building your list at events.(06:17) How do you make these people actually WANT to sign up to your list? People don’t like to give their emails away to just anyone these days.(08:44) Who doesn’t love a shortcut? This one is a winner. (09:43) A super simple way of letting people access your information.(12:08) Another great tip to keep things as simple as possible that Rob hilariously tried doing before it even existed. He’s well ahead of his time, this one!(13:09) In our opinion, this is one of the very best usages of Facebook messenger that’s out there. (14:15) Kennedy goes old school but this one is still a very popular method.(14:49) How to make very clever use of email auto responders.(16:02) Make sure you always do this at EVERY. SINGLE. EVENT.(17:20) What’s one of Kennedy’s favourite things to do at live in-person events?(18:44) Kill two birds with one stone with this one. (19:35) Our final tip that audiences always love. And this one doesn’t have to be saved for in-person events only. (20:06) Our biggest take away of this episode.(22:10) This week’s subject line of the week is a brilliant way of creating curiosity.Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
9/2/2020 • 24 minutes, 25 seconds
Email AMP and the future of email marketing with Aweber CEO Tom Kulzer
The future of email marketing is here ladies and gentlemen, and it's called email AMP.And we wanted to get someone very special on the show to tell you all about it.Aweber were one of the very first email marketing automation platforms in the world, and they send billions of emails every single month. Today, we’re ridiculously excited to be joined by none other than Aweber’s CEO Tom Kulzer who is here to tell us about something that is going to completely revolutionise how we use and view email marketing.Are you ready? Hold on to your keyboards because you're in for a treat....Email AMP and the future of email marketing with Aweber CEO Tom KulzerEpisode Content(02:22) First off, it’s two lies and a truth and here’s a question for you: how many uses does Santa's belly have?(04:40) Find out why Aweber CEO Tom Kulzer is actually the original email marketing hero, not us….Yes, we know it might come as a bit of a shock!(05:34) Tom gives us the low down on where he thinks the world is at with email marketing. Is it going away anytime soon?(07:14) What is AMP for email and how is it going to revolutionize email marketing?(10:02) How is email AMP going to reach us? (11:32) Tom gives examples of just some of the awesome things you can do with email AMP.(12:35) That all sounds great…. but what about email file size?(13:20) Let’s talk engagement rates. Will they increase or decrease? (14:32) User friendliness. Yay or nay?(16:20) Tracking the level of engagement is massively important but we want to know how will this differ to “normal” emails. (17:50) Find out why this is really opening up (excuse me, Aladdin) “a whole new world”(20:31) And the most ironic subject line of the week this show have ever seen goes to…..Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
8/26/2020 • 25 minutes, 5 seconds
How To Get People To Buy Your Product Now - 2 Ways To Create Urgency
Would you like to get more people to buy your product without coming across like a pushy, slimy used car salesman?We’ve all had those types of emails…“If you don’t buy my course now, your nan will die” or “Buy this cream right now or you will be hideous forever”OK, maybe they’re not that extreme but you know the ones. The ones that don’t just create urgency but they actually play on your emotions in a pretty brutal way in order to get you to buy their stuff.Well, in today’s episode, we’re going to show you how to use two ways to create urgency that are not only super effective, but will get you sales without coming across like those annoying (and downright immoral!) marketers you’ve had in your inbox in the past.How To Get People To Buy Your Product Now- 2 Ways To Create UrgencyEpisode Content(01:57) There’s no messing around here. Let’s dive straight into the first way to create urgency!(03:30) What's this got to do with the DFS Sofa store?(4:12) How are you always training your email list?(05:03) When this way works best.(06:30) Technology is amazing but it can have its bumps in the road when it comes to using the first method. Luckily for you lovely lot, Kennedy managed to come up with a solution right on the spot!(09:39) The second way to create urgency that you NEED to know about.(11:50) Here’s an example of how we use this type of urgency.(13:40) Learn how you can dig even further into this way.(14:45) Why you need to be careful with this method.(15:31) Find out what one of the biggest and most commonly asked questions we receive in The League relating to this strategy is.(16:20) A subject line to make people uncomfortable? And the best bit?...It really does work!(17:53) Are you struggling to think about how these urgency strategies are going to apply to you? We’ve got you covered. Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
8/19/2020 • 19 minutes, 19 seconds
Podcast Email List Building with Matt Wolfe from Hustle and Flowchart [Podcast]
It’s simple. Start a podcast, build thousands of new email subscribers and make a fortune, all in time for dinner….right? Is podcast email list building that easy?Well… like us, if you’ve started a podcast you’ve probably realised by now that’s it’s not always that quick and simple.However, there is a way in which you can build your email list and make money, all through your podcast alone, and our latest guest Matt Wolf (from the Hustle and Flowchart podcast) is here to show you how it’s done. Matt's Podcast Email List Building FrameworkEpisode Content(02:18) So people have opted in for your freebie but haven’t bothered to buy anything from you. Cheeky buggers! Fear not, we’ve got something for you that will solve this problem in no time. (03:06) Is Matt into some strange sort of fetish? Let’s find out what it is in this episode’s two lies and one truth. (04:17) So how exactly did Matt (and his co-host Joe) manage to make their podcast their main list builder and money maker? (07:51) What is the main reasoning behind this strategy and how does it help his listener’s?(09.29) Want to grow your podcast FAST? This is one of the most effective ways to do just that.(11:28) Matt gives another great (still relatively unknown) trick to grow your podcast.(15:02) An alternative to the typical lead magnet…how it works and why you should think about doing it too.(17:53) What else does Matt offer his paying members? (18:56) We want to find out how many listens on average Matt gets before people start coughing up the money.(20:26) This week’s subject line of the week is certainly not the sexiest you’ve ever heard of, but it led to the most opened and click through rate ever for Matt.Episode ResourcesCheck out Matt's podcast - Evergreen Profits - HEREDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
8/12/2020 • 23 minutes, 43 seconds
3 Commandments Of Email Marketing
Because there's nothing more self-aggrandising than calling them Commandments...Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant difference to how your email marketing performs. Today we thought we'd share three of them with you.Want to know what they are? Lucky for you, it’s what this episode is all about. 3 Commandments Of Email MarketingEpisode Content(02:20) The First Commandment is so unbelievably simple, yet many people don’t do this, causing Kennedy to regularly fly into a fit of white-haired rage.(06:14) We’ve only recently started to use The Second Commandment across all of our emails ourselves but we love it so much, we want everyone to start using this (if you aren’t already).(06:52) Are you holding your audience hostage? We'll explain.(09:29) Why you should stop asking yourself this question and start asking yourself these instead, with The Third Commandment.(12:14) Let’s get more specific with the last Commandment.(14:39) How fast can NASA get people to the moon and how on earth (see what we did there?) does this relate to email marketing?(15:53) Can your email marketing performance ever be “mind over matter”? (18:10) Which of the Three Commandments are you going to implement first? (18:56) Remember when your mam and dad would tell you off? This is what this week’s subject line of the week reminds us of! Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
8/5/2020 • 22 minutes, 20 seconds
Run Your Own Online Summit - Profit and List Growth with LeeAnn Marie Webster
You may know what an online summit is (you may have even been on one) but how do you really monetise them and gain hundreds of new subscribers to your email marketing list? Online summit extraordinaire LeeAnn Marie Webster joins us to give her best, super top-secret (OK…maybe not that top secret) strategies to get the absolute best out of these virtual expos.So, if you’ve ever thought about hosting an online summit, this episode will show you exactly how to maximise their potential value by growing your list and bringing in those sales.Episode Content:(02:02) It’s Rob’s turn to guess the two lies and one truth about LeeAnn - Let’s see if he can finally start to overtake Kennedy’s winning streak.(03:12) As technology advances, so have online summits. So how did they start out? (03:50) We want to know exactly what is involved in a virtual summit and why should you think about hosting (or being a part of) one. (04:42) How niche is too niche? (07:02) One of the biggest mistakes LeeAnn regularly sees virtual summit hosts make.(08:22) There are multiple ways in which you can monetise a virtual summit and use them to grow your list. Let’s find out how.(10:42) LeeAnn shares her own 100% success rate method to get amazing speakers onto your own summits.(13:04) Another amazingly effective (and surprising simple!) strategy to ensure maximum summit success.(14:00) Find out why we are all about “getting your Judie Dench” on board.(16:28) How can you ensure that your speakers become the ultimate key to your summit success?(18:08) This subject line of the week got LeeAnn the highest unsubscribe rate ever.Episode ResourcesLeeAnn Marie Webster's WebsiteDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing content
7/29/2020 • 20 minutes, 32 seconds
BONUS EPISODE: Messaging and Marketing In A Crisis - COVID-19 Special
How should you market yourself during a crisis like COVID-19? What kind of messaging is appropriate?In this special episode of the show, we're joined by 3 of the best marketing minds in the whole of the UK in a frank and open roundtable discussion about what we should be doing in our email marketing during these types of events.Tune in now to learn:How do you 'sell' during a crisis like this?How do you (or should you) create links between crisis and your messaging?What about 'back to normal' or recovery messaging, what does that even look like?
5/23/2020 • 38 minutes, 46 seconds
BONUS EPISODE: Write Addictive Email Newsletters – Recorded Live at #2020 Sorted
Sending email newsletters doesn’t have to be a chore, in fact, we’ve found a way to write email copy that will have your subscribers truly addicted to your emails!If you’ve got a list (little or large) then you’ve got an opportunity to increase engagement, build trust, get clicks, and make sales with every single email you send.We were asked by marketing queen Janet Murray to speak about this exact topic at her live #2020 Sorted event in Nottingham, and now we get to share the recording of that in this episode.So, if you want your subscribers begging you for your next email newsletter instalment then listen to our practical tips and strategies and start implementing them right now.Episode Content(5:21) The secret to fitting email into your marketing strategy.(6:07) The number one method for growing your email list.(7:12) You should never send another email without this one thing!(12:01) Crank up these two elements to get more opens and clicks in your newsletters.(13:41) Personality, personality, personality!(20:30) Seven ways to get people addicted to opening your emails.(25:37) You sell in your emails how often?!(27:04) The one thing you should always do in your emails.(27:47) Your customers are your most important asset, that’s why you should always…(28:17) How to turn your email storytelling into a pitch without p*ssing people off.Episode Resources7.5 Types Of Email Call To Action You’ll Actually Use – Blog PostThe Email Marketing Strategy Every Business Should Steal – Blog Post6 Techniques To Segment Your Email Subscribers – Podcast EpisodeWriting The Perfect Welcome Email With Gavin Bell – Podcast EpisodeINBOX 2020 Event – Buy your ticketDownload The Email Marketers’ GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersCheck out our Youtube channel for a behind-the-scenes look at The Email Marketing ShowFollow us on Instagram for daily email marketing advice and ninja tipsConnect...
4/11/2020 • 31 minutes, 54 seconds
SPECIAL EPISODE: 24hr Live Podcast - 1st April 2020
Join the Facebook group to watch the live 24hr broadcast here:https://www.emailmarketingheroes.com/24In a world where we may be physically isolated, it's more important than ever that we do are not emotionally or mentally isolated. So on the most foolish day of them all, Wednesday 1st April (April Fool's Day) we're doing a crazy thing - we're doing a 24hr live podcast. And we'd love you to join us as we hang out, chat marketing and are joined by marketing and business friends from around the world who''ll be popping by.Join, it's totally free and broadcasting live into our special Facebook group - no registration needed: https://www.emailmarketingheroes.com/24
3/30/2020 • 4 minutes, 13 seconds
What Is The Email Marketing Show?
Wit and chat about email marketing in the modern world. Join us on iTunes and other podcasts every Wednesday for:- Subject Line Of The Week- Guest Interviews- Listeners' QuestionsDespite all of these messenger bots and social media, businesses still see email as the highest ROI marketing and sales channel.In this weekly show we'll share how to do better email marketing that gets you better results and makes people like you more.