When last did you assess your copywriting strategy? Not from the marketer's perspective, but from that of your customer. Are you actually in alignment with what they are thinking - and does your offer truly speak to their needs?Today's episode involves not one but five lightbulb moments that will help you craft a stronger marketing message for your product or service.&nbsp;Billy Broas has niched down into copywriting as his preferred skill set and because it's the biggest needle mover when you get it right.&nbsp;How you get it right is with The Five Lightbulbs Messaging Framework that Billy is walking us through today (we get to walk over a bridge to a land where your customer's tension is released).Using visual imagery for better memory recollection, these five lightbulb moments will undoubtedly force you to understand your customers better, expose the environment of solutions available to them, and define your messaging approach.&nbsp;You will also get to choose the vehicle for your approach as you build belief by painting the right before and after picture.&nbsp;It may sound complicated, and you may have to picture a bear and an owl, but honestly, this framework is the bee's knees when it comes to creating stronger marketing messaging.&nbsp;Billy Broas is the Founder of The Five Lightbulbs. You can find him at BillyBroas.com or check out the link below for a swipe file of his fabulous framework.&nbsp;Key Takeaways:01:50 Why did Billy choose copywriting as a marketing skill?04:04 What You Say, How You Say It, How You Amplify It05:49 Developing a framework for successful messaging07:18 What are the 5 Light Bulbs?10:14 Understanding your Customer's Status Quo12:37 Giving voice to your fear17:36 Defining your approach to messaging19:34 What is the vehicle for your approach?21:35 What is your offer? Talking about your experience24:25 Painting a 'before' and 'after' picture27:11 The power of belief buildingConnect with Billy Broas:Website - https://billybroas.com/Five Lightbulbs Framework - https://fivelightbulbs.com/frameworkBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love<a href="https://perpetualtraffic.com/" rel="noopener noreferrer"...

Could AI be the crutch that ruins your career? A forthright member of the DigitalMarketer community certainly seems to think so!&nbsp;Fans of the show will know that the topic of AI has come up just a few times in the last year or so. And while it's invariably been trumpeting the latest AI tool to make the online marketer's life easy, today's guest begs to differ.&nbsp;Ben Albert is from Real Business Connections and instead of bowing at the altar of ChatGPT, he's trumpeting the human-to-human essentials that make for good marketing.&nbsp;Managing human relationships is the number one marketing skill these days, concurs Mark. Managing your AI prompts might well be number two.The fundamentals of marketing are unequivocally laid out for us as we are reminded to Know, Like, and Trust. Approaching your AI content generation with a degree of curiosity is the next step as we grow creatively from hearing a different perspective.&nbsp;Finding the balance between AI and the human touch is our new marketing challenge. We are, after all, only human, so let's revel in our fallible pursuit!&nbsp;(Full disclosure: this content was not AI-generated.)&nbsp;Real Business Connections is Ben Albert’s business – and the name of his podcast. He interviews executives, entrepreneurs, convicts, behavior scientists, sales trainers, wellness experts, and more.&nbsp;Key Takeaways:02:08 Know, Like, and Trust: Foundational Marketing&nbsp;05:18 Why managing relationships is the #1 marketing skill07:00 Appreciating that everyone's favorite word is their own name09:50 The good news for marketers10:30 How do you find a balance between AI and the human marketing touch?14:18 Becoming the right formulator for AI-generated content production15:45 The importance of building healthy relationships with your clients18:06 How PPC changed the marketing game&nbsp;20:17 Should you disclose when your published content was AI-generated?23:05 Using AI to feed your own curiosity25:55 How can you build a basic understanding of marketing?Connect with Ben Albert:YouTube - Real Business Connections - YouTube - https://www.youtube.com/channel/UCatiqMEYvn1CO_isUcb6pAQPodcast -&nbsp; Real Business Connections on Apple Podcasts - https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928LinkedIn - Ben Albert 🌳 - Real Business Connections | LinkedIn - https://www.linkedin.com/in/realbenalbert/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA...

How can a magician possibly help a financial coach better sell his online course? By reducing his lead magnet cost from $400 to $37 per lead. And that's just for starters.&nbsp;Nick Golev is helping coaches in various industries produce content and increase their revenues and following.&nbsp;Nick's background as a magician filming his tricks and developing his confidence in front of the camera has prepared him to help other online coaches capture the attention of their ideal customers.Today he's waving his hand over the production process of a social media reel, using a case study to demonstrate the easy-to-follow, super-practical steps he takes his clients through to get more eyeballs (and leads).&nbsp;Learn about the power of the first five seconds, how to remix your client testimonials for maximum effect, and the importance of a super strong call to action.&nbsp;Join us on an episode that is applicable to anyone wanting to keep abreast of the algorithm in our avaricious attention economy.&nbsp;Nick Golev is the co-founder of Digital Wizards agency, which has thus far generated 11 million subscribers and 2 billion views. Offering full-service digital marketing, you can find him in the links below.Key Takeaways:01:49 Capitalizing on the attention economy (with cleverly repurposed content)03:36 How Nick was able to reduce the cost per lead of a financial coach's course&nbsp;05:08 Leveraging the viewer's pain point + providing the solution06:15 How to use your customer testimonials more effectively on your reels07:12 Creating a strong Call To Action08:33 Engaging your viewer in an engaging way10:40 How much ad spend per day do you need to create impact?15:24 Using five different hooks (with the same main content)17:18 The Power of The Irresistible Offer19:47 Remembering to Feel Relaxed (communicating with your own phone)Connect with Nick Golev:LinkedIn - https://www.linkedin.com/in/nickgolev/Is/Website - https://www.digitalwizardsagency.comBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan...

How do you create an app and then use it to serve your clients? AI is changing the app development game by dramatically reducing the prohibitive money and time investment required to get your big idea off the ground.&nbsp;Opportunity exists for marketing agencies to think about more than just a smart project management tool as they look to scale (and potentially sell) their agency.&nbsp;Tony Guarnaccia pivoted to app development in the podcasting space after the pandemic hurt his agency's ambitions. By learning to prioritize his app development ideas, he's been able to introduce some real innovation as he helps his clients Promote and Profit from their podcasts.There are two other Ps where that came from as Tony shares his 'marketer first, developer second' approach to building out app ideas that actually work and that your clients can benefit from.&nbsp;Learn how to go from idea to SOP and then App for your agency in what is really a no-brainer of an idea if you are looking to innovate, systematize, and then sell that new shiny object. Please join us.You can meet Tony G by visiting his website, www.meettonyg.com to learn more about how you can turn your smart idea into an app, ideally one in the podcasting space that can earn you lots of profit!Key Takeaways:02:50 How AI has changed the app development game06:10 Can you use AI to create more intuitive apps?&nbsp;07:50 The Challenge of Prioritization (now that anything is possible)09:50 How do you test your new app idea?11:30 The 4 Ps of Podcasting12:50 Unpacking Promotion after the Podcast15:00 How can agencies embrace Tony's new tech?&nbsp;19:41 Check out meettonyg.com&nbsp;Connect with Tony Guarnaccia:Website - www.meettonyg.comBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How can experiential marketing help grow your brand? Considered by many to be the future of what we will be doing as marketers anyway, experiential marketing is about a lot more than pulling off a good party with a photo booth on the side.Kim Trieu is someone who 'curates experiences and brings people together'. In today's episode, she's sharing with us why experiential marketing is not just a 'channel', but part of a cohesive, integrated marketing strategy.How do you invite guests in, make the event and brand engagement memorable, and keep them thinking about you and your brand, long after the event? Or even until your next event rolls around!Learn about 'temple moments', a 'red line experience', and appreciating social currency as a key KPI in an episode of DigitalMarketer that takes you through the process of planning an event to using it to create good content afterward – all in the name of authentic client engagement. Please join us.&nbsp;Kim Trieu is the head of Global Events and Experiences for Expedia Group. You can hear at kimtrieu.com or on LinkedIn at the link below.&nbsp;Key Takeaways:01:15 What is experiential marketing?&nbsp;04:05 What is the process of planning an event?08:00 How do you choose a 'temple moment'?&nbsp;10:15 Taking educated risks with your experiential marketing event12:30 What is Kim’s favorite experience that she's put together?15:00 What happens after the event from a marketing perspective?&nbsp;16:50 Getting people to your next event: creating authentic interaction18:20 How event staffing is undervalued (getting good brand ambassadors)20:15 Using your event to create good contentConnect with Kim Trieu:Website - kimtrieu.comLinkedIn - Kim Trieu - Global Events and Experiences - Expedia Group | LinkedIn - https://www.linkedin.com/in/trieukim/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most...

Have you heard of No-Code, the software development approach that allows you to effortlessly build an app with simple drag and drop?&nbsp;This is great news for digital marketers looking to execute their ideas without waiting months for their coder to get back to them.&nbsp;Getting your hands dirty as you build your own software solution also keeps you connected to the problem you're solving. Not only can you control the iteration process, but you also know what you're talking about when it's time to sell your app to your clients.Lucas James is the CEO and Co-Founder of Twiz, pioneering No-Code app building and proving to us today that the future for digital marketers doesn't mean fearing coding complexities.&nbsp;The barrier for entry has been removed as we learn how to embrace AI and no-code and develop software that we can scale and sell, rather than getting stuck in the ideation process, and relying on someone else to do the backend.&nbsp;It's time for us as digital marketers to get our hands dirty - even if it is just drag and drop!You can find out more about Lucas James and the work he does at Twiz by visiting twiz.ioKey Takeaways:01:30 What is No-Code?&nbsp;03:54 The joy of controlling the iteration process07:00 How does Lucas's product work?&nbsp;08:25 "Self-usage": building stuff based on a process you have complete knowledge of10:26 The future of digital programming13:58 When will marketers be able to offer this software as a service?15:52 Having a direct connection between the problem and the solution18:00 Building and scaling a software product: keeping the end in mind19:13 From ideation to execution using No-Code&nbsp;23:58 How the barrier to entry to code with AI has been removedConnect with Lucas James:Website - Twiz Blog - https://resources.twiz.io/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most...

What is the process for creating SOPs? And what are some of the mistakes that people make when systematizing things that they do all the time?Today we're talking SOPs (Standard Operating Procedures) and how important they are when it comes to scaling your business. And not just scaling your business, but standing out too!If you're looking to create a step-by-step process for your business, where should you start? Is it the easiest thing that you can outsource – or is it perhaps the one that's the most draining?Do we focus on the process or the outcome? When do we let go of control and remove ourselves strategically from the SOP process? How do we measure our efficiency so that we know what we have to improve upon?To answer all these questions is Ngāhuia Lane Galligan, a returning guest from episode 357 - https://www.digitalmarketer.com/podcast/digitalmarketer/harnessing-systems-and-processes/Ngāhuia is the Founder of Harness, a company that focuses on Systems and Processes Design, as well as Documentation &amp; Implementation.SOPs have never sounded so sexy in this episode of DigitalMarketer which demonstrates that SOPs can be dynamic and empowering and constantly improving. It's time to create systems that serve the people! Please join us.To find out more about Ngāhuia Lane Galligan and how Harness can help you plan your process, please check out harnesshq.com/digitalmarketerKey Takeaways:01:27 Why are SOPs so important at the small business level?03:17 Three common mistakes we make when creating SOPs08:35 Where should you start with creating an SOP?12:00 How to reduce client churn with the right SOP15:54 The importance of personalization19:00 Moving from delegation to trust23:20 How do we scale our people? Creating systems that serve26:30 The importance of personal accountability29:49 What is the outcome you want from being in business?33:00 Creating SOPs for the right hire!35:07 Managing your business by processConnect with Ngāhuia Lane Galligan:Website - https://harnesshq.com/digitalmarketerLinkedIn - https://www.linkedin.com/in/laneygalligan/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love<a href="https://perpetualtraffic.com/" rel="noopener noreferrer"...

Does the internet feel broken to you, or confusing even? How do we, as digital marketers, adjust to 'modern SEO' to get our clients noticed in a world where backlinks and directories just aren't cutting it anymore?&nbsp;Amara Omoregie has the solution for us, and in a way, it's already here under our noses.Search Engine Optimization (SEO) needs to become Human Experience Optimization (HEO) if we are to provide people with a viable alternative to asking their closed Facebook groups (dark social) for advice on a good plumber.&nbsp;The way that we do that, according to Amara, is by properly understanding Google's knowledge graph as well as 'schema' and structured data. And while your traffic might drop a bit, the quality of intentional searching for your brand will be better in the long run.&nbsp;Learn about natural link attraction and Rank Math as the perfect plugin to help you understand your SEO better in a conversation that will leave you super informed on where SEO is going.&nbsp;It's time to clean up the internet and for us all to feel far less out to sea in this sea of confusing search results that load far too slowly anyway to properly process! Amara is here to show us how.&nbsp;Amara Omoregie is the founder of amarareps.com, a company that provides a data-driven, humancentric approach to driving consistent, scalable revenue.&nbsp;Her company focuses on aligning sales, marketing, and customer experience for maximum impact and growth efficiency.Key Takeaways:01:33 Why is organic traffic declining?05:17 How SEO used to be versus how it is now06:30 The value of natural link attraction for SEO&nbsp;09:16 Understanding the evolution of Search Engine Results Pages13:22 Why a reduction in traffic isn't necessarily a bad thing15:10 Schema.org for better-structured data18:17 Using the Rank math plugin to understand your schema20:20 How AI is using structured data23:15 How the search experience will soon mimic generative AI24:54 Why we need to think about SEO in new ways (Human Experience Optimization)&nbsp;28:04 Check out amarareps.com for more!Resources Mentioned:Rank Math - https://rankmath.com/Connect with Amara Omoregie:Website - AmaraREPS - https://amarareps.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of Scale<a href="https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen"...

What good is an offer if you can't convert? Lead conversion services, like sales follow-up to make offers more compelling, is today's hot topic, and here to discuss it is the Director Of Strategic Operations at Alien Leads, Eugene Song.Eugene is sharing the insights he gained from reading Alex Hormozi's book, 'The $100M Offer'. He learned that he needed to focus more on solving client problems than just trying to scale.&nbsp;Along with tips on lead conversion optimization, Eugene and Mark also discuss ideas for new offers around sales funnel building and using AI for lead handling. They also dream of an imminent AI future where you can train your digital personal assistant to navigate your desktop and do more grunt work.&nbsp;Learn about 'speed to contact' and turning 'the offer' into a product service development process for your business in an episode of DigitalMarketer that reminds us that sales funnels are the lifeblood of your business.&nbsp;Eugene Song oversees marketing campaigns in multiple channels in the financial industry, with his specialty being Search Engine Optimization.&nbsp;Key Takeaways:03:05 What Eugene got out of Alex Hormozi's '100 Million Dollar Offer'07:30 Learning how to put your own skill sets together creatively for your offer08:40 Understanding 'Speed to Contact'12:46 Turning 'the offer' into a product service development process15:00 Sales funnels as the lifeblood of your business20:50 Making the entrepreneurial mistake of thinking about 'scale' first24:36 If you learn enough, you'll be able to adjust to anything26:50 What are the 3 big projects you can accomplish every quarter?&nbsp;28:47 Mark's initial thoughts on trying ChatGPT when it first came out33:44 Having a personal digital assistant that can control your desktopConnect with Eugene Song:Website - Alien LeadsBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom...

What can you use AI for immediately to enhance your marketing? If you're not having an ‘expert chat’ with your pro version of ChatGPT in the morning for breakfast, you're probably doing it wrong.As marketers we need to be two steps ahead of everybody else and always first to the party. This means shelling out the twenty bucks a month for the expert version of ChatGPT and actually training it in your brand voice and cadence. That’s for starters!Today's guest is Jordan Wilson, host of the 'Everyday AI' podcast he's overcome the fear, embraced the learning curve, and working with Large Language Models (LLM) AI technology to automate his business, conduct his research, and chat with him in the mornings!As we close in on a year of AI being on everyone's lips, for some people it still feels new. For others, like Jordan, he's learned how to hone his relationship with the tools to save himself time, money, and effort in the long run.This episode offers practical tips to those marketers still wanting to get to the party on time to understand where they can up their AI game. Please join us.&nbsp;&nbsp;Jordan Wilson is the Founder and CEO of&nbsp; Accelerant Agency and the Founder and Host of 'Everyday AI Podcast'. You can find him online at youreverydayai.comKey Takeaways:02:19 Why is AI still 'new' to some people?&nbsp;06:04 Trusting AI over more primitive forms of search08:22 How you need patience to overcome the fear&nbsp;08:56 Using ChatGPT to know your company voice10:29 The value of teaching generative AI your cadence12:43 Investing the time to train AI upfront14:10 The importance of using AI for research and analysis&nbsp;18:38 Giving your AI access to your spreadsheets19:42 Appreciating business automation within ChatGPT23:48 Thinking two steps ahead as a marketer26:23 Getting over the fear (and initial learning curve)Connect with Jordan Wilson:Website - https://youreverydayai.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing...

How can you use AI to write your next book? As we get to the tail end of a year that has been punctuated by the introduction of AI apps that assist us in our creative process, Markus Heitkoetter has turned to AI as his sparring partner to help him write his next book.&nbsp;A successful real estate investor with a few book titles already under his belt, Markus has not been afraid to gamify his writing process and hopefully save his editor some time in the long run by turning to AI for constructive, objective feedback.&nbsp;In this episode, we look at the specifics of AI software such as Claude and Elicit that are perhaps better suited for uploading big documents and checking your research as you fine-tune your own prompt engineering process.&nbsp;There's still a creative process to be had that needn't be as daunting as staring at a blank page trying to draw blood from a stone.&nbsp;If your next masterpiece is waiting inside you but you're afraid to let it out, perhaps this conversation will encourage you to get the creative juices flowing as you put pen to paper and create 'your best book yet.'Markus Heitkoetter is the Founder of RockwellTrading.com. A link to some of his previous book titles (written without AI) can be found below.Key Takeaways:01:14 Why has Markus decided to use AI to write his next book?03:35 Using Claude (AI) as your sparring partner to create a book brief05:29 Using AI to get constructive feedback on your ideas07:48 The joy of instant feedback (and how that improves your creativity)12:30 Learning to 'gamify' the writing process16:57 Using Perplexity AI for your research (and ELICIT.ORG)Resources Mentioned:Claude AI - https://claude.ai/Elicit AI - https://elicit.com/Connect with Markus Heitkoetter:Markus’s Books on Amazon - https://www.amazon.com/s?k=markus+heitkoetterWebsite - https://www.rockwelltrading.com/markus-up-close-and-personal/Personal - Markus Heitkoetter - http://markus-heitkoetter.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency<a href="https://www.bkacontent.com/perpetual/" rel="noopener noreferrer"...

How do you create consistency with your content? And how do you make sure your content is worth the time people are going to give you to pay attention to it?&nbsp;As new distribution tools for content continue to evolve, being able to communicate through telling a story is more important than ever.&nbsp;So too is being consistently on brand and being consistent over time. Even if it means repurposing old content and resharing it again when something you once said (and banished to a hard drive folder) is suddenly newsworthy again.&nbsp;This is the advice of Geoffrey Klein, AKA Mr. Purple, author of ‘The Content Beast: Create story-driven content to connect with your audience’.&nbsp;Jeffrey is sharing the successful strategy behind how he got 352K views on his TEDx talk and the content campaign he did leading up to it.Old-school marketing values are espoused in today's episode reminding us to continue the conversation with our customers beyond the transaction.&nbsp;It's about building a relationship; it's about how we make our customers feel.&nbsp;And to get there, to that place where you've captured your customer's attention and imagination, requires reverse engineering content from what they care about to what you then create.&nbsp;Learn how Mr. Purple did just that with content pillars that battle 'infobesity' - and more!&nbsp;Geoffrey Klein is the Founder, President, and CEO of 9 Dots. You can check out his new book, ‘The Content Beast: Create story-driven content to connect with your audience’, at the link below.&nbsp;Key Takeaways:01:00 How is content evolving? Appreciating the new distribution tools (and the old model of storytelling)02:30 Understanding 'infobesity'&nbsp;04:00 The 11th Commandment: 'Know Thy Audience' (adopting a customer-centric mentality)06:50 How to connect good content with a revenue stream08:15 Understanding the Story PAD (Pain, Answer, Difference it makes)11:08 How to differentiate between content for brand awareness and content for retention (CLV)15:37 How to justify your content marketing campaign to an executive&nbsp;17:35 How consistency leads to loyalty (and brand advocacy)19:00 Why having an integrated content strategy is so important20:15 How Geoffrey's TEDx&nbsp; talk got so many eyeballs21:50 'Playing the hits': repurposing successful content and resharing it24:50 Understanding audience segmentation&nbsp;27:20 How content connects you (and reinforces that connection over time)28:30 ‘ERA’: Experiment, Review, Adjust!Connect with Geoffrey Klein:LinkedIn - https://www.linkedin.com/in/ggklein/Buy Geoffrey’s book - Amazon.com: The Content Beast eBook : Klein, Geoffrey: Kindle Store&nbsp;Website - <a href="https://ninedotsmedia.com/" rel="noopener noreferrer"...

How can you leverage AI to increase your email open rates? How about asking ChatGPT to curate a personalized email?&nbsp;All you need is a website and an email address and you're good to go. But can you do it at scale though?Brothers Carlos and Tobias Moyes have combined their coding and marketing experience to bring us ways to offer personalized products at scale.&nbsp;By scraping website and social media data, they can refine their ChatGPT prompts to create customized emails and subject lines, leading to an increase in email open rates by up to 50%.Mention of the word 'scraping' conjures up ideas of the dark arts of marketing and how companies are using our personal data to target consumers unknowingly.&nbsp;Today's episode explores that idea, arguing that our internet data has been ranked and organized using AI since the dawn of time anyway.&nbsp;As we get more hands-on with ChatGPT and its prompts, learning to embrace the disruption rather than ignore it (just like Carlos and Tobias did), there are increasingly more effective ways to engage with potential new clients that demonstrate that you're prepared to lead with a touch of personalization.&nbsp;Tune in to know how to amplify this so that you're sending out 10,000 emails and not just a few hundred.&nbsp;Their savvy approach to scaling one's marketing outreach using the tools of AI available to us all already is great food for thought as we appreciate the simple and approachable method of refined prompt engineering with a clear purpose.&nbsp;Key Takeaways:02:13 Offering personalized products at scale03:53 Deciding to be a part of ChatGPT's early disruption&nbsp;06:19 The Beauty of Personalization at Scale07:32 What is 'scraping'? How is AI using it?&nbsp;09:18 Understanding the approach to working with clients12:15 What you put in is what you get out: maximizing ChatGPT15:18 Is there a follow-up approach to the cold emails?18:50 Using LinkedIn instead of websites for client outreach21:48 How does scraping prevention work?24:23 The efficacy of using AI to increase your email open rate by 50%Connect with Carlos Noyes, PhD:LinkedIn - https://www.linkedin.com/in/carlos-noyes/Connect with Tobias Noyes:LinkedIn - https://www.linkedin.com/in/tobias-noyes/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of Scale<a href="https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen"...

As a digital marketer, agency, or solopreneur, how do you follow up on sales? With the rise of AI and how we seem to be automating just about everything, the personal connection we have to our clients is almost all we have left.&nbsp;Having a people-focused, authentic approach to a client starts with an appreciation of where they are at in their sales journey.&nbsp;Statistically, 95% of converted leads are only reached by the sixth call attempt. So there's plenty of time to provide a potential client with the right information to help them make their decision.&nbsp;Gabriel Vangelatos is the Founder of Before The Rise Inc., an agency owner who is very involved in the DigitalMarketer community and someone who understands that not everyone can be sold at the way someone is trying to sell to you something at that time.Some clients need to lead in their research, while others need to be presented with a chocolate foot (so that you can get your metaphorical foot in the door!) to break the ice and close the follow-up sales call.&nbsp;Today's informative chat centers around just how you should approach the follow-up - from text messages to video calls, and from CRM software to the common mistakes agencies make when trying to close a sale too soon.&nbsp;Learn why you need to make extra calls, what it can do for your business, and just how to get your chocolate foot in the door as we keep the Lifetime Value of our Customers in mind. Please join us.Gabriel Vangelatos is the Founder of Before The Rise Inc., providing cutting-edge solutions to increase your sales by more than 40% in just 3 months. Find out more at https://beforetheriseinc.com/Key Takeaways:01:50 How was Gabriel able to focus on follow-up opportunities?05:22 Appreciating your customer's 'learning journey' and not pushing the sale too soon08:06 Believing in your product before you sell it10:58 Weekly drip? Phone Calls? The chocolate foot? What's Gabriel's preferred follow-up method?14:18 Are there better clients than others relative to how long they take to sign?16:25 Using CRM and your contact lists for maintaining client contact18:30 How to use a video message effectively when reaching out to a client21:06 What to do when you make a mistake with a client follow-up&nbsp;Connect with Gabriel Vangelatos:Website - Before The Rise Inc - https://beforetheriseinc.com/LinkedIn - https://www.linkedin.com/in/gabev316/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content...

Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service?&nbsp;Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He’s here today to help us evaluate who the best client candidate for local PPC is.&nbsp;This starts with the customer journey and appreciating where they are at in their decision-making process when they’re searching for a link. If it’s a plumbing emergency, they’re probably going to click on the top link with the closest plumber, right?&nbsp;But what about other industries? How easy is it to offer local PPC ads in different niches? What are the client expectations and is it worth creating PPC client offers to get a foot in the door?When it comes to local businesses, there’s not much wiggle room budget-wise to learn on the job. Picking a lane and niching down so that you can speak to your client’s pain points is recommended.&nbsp;So too is speaking in ranges, not specifics. If a client hears that a lead might cost $50 for a job that is easy for you to set up, they’ll likely hold you to that.Today’s episode is a lesson in managing client expectations and learning which cards as a marketer to keep close to your chest. Twenty new clients that take you up on a $500 PPC campaign might sound like a good idea to get new business - but is it really?There’s a way easier option. Learn how to get more leads and sales for your clients with white-label PPC services in over 60+ proven turnkey industries.&nbsp;Key Takeaways:02:05 Do you have an audience channel match for where you are advertising?04:20 What state is the searcher in when they’re about to click on your link?05:54 Why organic search should be top of funnel07:07 What are the best candidates for PPC locally?&nbsp;09:40 Having a vast array of different offers (to start a bigger conversation)11:29 What should you avoid with PPC?13:33 Should you niche down as a PPC agency?17:40 Why Justin only works with local businesses19:10 What is the best way to get started as a marketer with a PPC offer?22:08 What expectations are you setting with a new PPC client?23:33 Working with your client on their pain points&nbsp;27:34 Why there’s no room to ‘fail on the job’ when working with local businesses&nbsp;Connect with Justin Rondeau:Website - https://invisibleppc.com/PPC Reveal - https://ppcreveal.ai/LinkedIn - Justin Rondeau | LinkedIn - https://www.linkedin.com/in/jtrondeau/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency<a...

How can AI be used to enhance the use of Virtual Assistants? Can it be used instead of them?There's no better feeling than when something that you used to do, and used to take you a bunch of time, just happens and it's better than you would've done it in the first place.&nbsp;That's the satisfying feeling you get as a business owner when a VA you know and trust inputs the right data into AI. But is this dream scenario all that realistic?Jen Lehner is the CEO of Front Row CEO Virtual Staffing, and she's here to tell us that, absolutely, AI has helped improve the world of Virtual Assistants – making them even more valuable to you and your business.&nbsp;With all this information overwhelming, it's no longer enough to show your client the latest shiny thing - everyone's doing that. As a business owner, you need to bring a touch of humaneness back to your client engagement. And you can do that by freeing up your time.Learn why we need the help of a team that we are prepared to invest in and not see as an expense. Hear Jen's great advice on giving your VAs a trial week to separate out the ones that have used AI to apply for the job and those that know what they are doing.&nbsp;You should be doing the things only you can do. With the right combination of a Virtual Assistant and the latest AI software, all you need is patience and the right prompts, and soon you'll be experiencing that satisfying feeling of a job well done (that you had hardly anything to do with) a lot more often! Please join us.Jen Lehner is the CEO of Front Row CEO Virtual Staffing, who has helped match thousands of solopreneurs to their perfect match virtual assistants. To find out more about her secret cheat codes visit CEOvirtualstaffing.comKey Takeaways:01:18 Is AI disrupting the world of Virtual Assistants?02:41 Using AI to crunch your consumer feedback data&nbsp;05:53 How AI can instill confidence in your VA07:20 PlayHT to generate your voice using AI&nbsp;11:19 Using AI to create a consistent brand voice&nbsp;11:55 Has AI made VAs even more valuable?13:43 Why it's no longer enough to give your audience the latest thing15:55 What do you do with your free time once you've delegated work to your VA?19:52 Learning to shift your mindset on what you can train other people to do25:27 Check out CEOsecrettraining.com&nbsp;26:13 Having the right mindset: investment versus expense28:39 How AI has democratized information (and made people even more valuable)32:50 Using Trello to trial a new employee (trial week!)37:45 Creating lasting relationships with your VA38:55 Check out CEOvirtualstaffing.com&nbsp;Resources:Generate AI Voices - PlayHT - https://play.ht/Connect with Jen Lehner:Website - https://www.ceovirtualstaffing.com/Instagram - Jennifer Lehner (Biz Builder) (@jen_lehner) • Instagram photos and videos - <a href="https://www.instagram.com/jen_lehner/" rel="noopener noreferrer"...

How do you scale your own digital agency? You go on a drive to get more work, and then find yourself inundated with too much work and no clear way to lighten your load. What do you do?&nbsp;Today's guest has the solution. Adam McChesney took an agency from zero to seven figures in only 15 months with Hite Digital St.Louis.&nbsp;Using his personal Facebook page to provide valuable content to his contacts, Adam was able to build trust and start seeing results in about six months' time. Of course, this requires getting the balance right between what success stories you share and the hardships of being an entrepreneur.&nbsp;Understanding where people are at is key; finding authentic ways to relate to your audience takes care of the content side of things.&nbsp;And then when it comes to scaling your agency, you'll need to consider auditing your skills and where you spend your time if you want a life of freedom where your business doesn't always depend on you.&nbsp;Find out just how Adam did this in a highly relatable episode of DigitalMarketer that encourages you to create systems that are automated and duplicated, even if you're a one-man show. Please join us.&nbsp;Adam McChesney is a Partner and VP of Growth at Hite Digital. Find out more about Adam at: https://adammcchesney.com/Key Takeaways:01:50 What's working in agencies to help your clients scale?&nbsp;03:45 How does personal branding come into play?05:50 Should you separate your personal content from your business content?08:42 What's a good balance between sharing your success and your hardship?13:08 How was Adam able to scale his agency?15:42 How do you overcome the outsourcing hurdle?&nbsp;19:31 How to transition into taking on less work (doing a time audit)20:23 BOOK RECOMMENDATION&nbsp;Resources:Buy Back Your Time - Amazon.com: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire eBook : Martell, Dan : Kindle StoreConnect with Adam McChesney:Website - Adam McChesneyInstagram - Adam McChesney (@adamlmcchesney) • Instagram photos and videosHite Digital - Marketing Agency In St. Louis, MOBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable<a...

What does it take to make your email stand out from the crowd? Is it going straight to the Gmail Promotions folder, or worse yet, straight to Spam?!?Does email even still work? How familiar should I sound when I hit up my email list? And how do I know whether or not my emails are working?&nbsp;&nbsp;Big Jason Henderson is an email marketing expert, here today to debunk some major email marketing myths and give us all food for thought before we hit send on that next email newsletter.&nbsp;Beware the marketers telling you that they're crushing it when all they're doing is spending hundreds of thousands on lead generation.&nbsp;Know your market and keep up with it consistently, even using AI to do the research if it's an industry that you don't keep up to date with naturally.&nbsp;Online 'best practices' are merely ‘pooled ignorances’ as we learn that copying what others tell you is working isn't always prudent.&nbsp;Good marketing requires executing the basics well, testing, and then staying consistent with your brand voice.Tune in and learn about split testing (images or no images, HTML versus plain text), and why ‘clarity is persuasion’ as we are reminded not to be afraid to be ourselves and have a one-on-one conversation with our customer that might well elicit an actual reply! Because that's a success you can measure.&nbsp;Big Jason Henderson is an Email Revenue Optimization Specialist at Breakthrough Email Marketing, responsible for $850 million in email sales. Find out more at emailrevenueoptimization.com.&nbsp;Key Takeaways:01:24 How is email doing today? Understanding competition for the inbox03:11 How do you make your email stand out?&nbsp;04:22 Debunking some of the email marketing myths07:28 Should you sound too familiar when you email? The Obama-era error09:16 What content should you include in your emails?&nbsp;10:26 Advice on how to stay in your brand voice&nbsp;14:28 What is a good method of testing if your email is working?24:58 Stop trying to scam Google!25:46 How to make good email copy for your clients29:40 Sending out a personal email before a promotional one&nbsp;32:56 Debunking paid lead generation as true success&nbsp;Connect with Big Jason Henderson:Website - emailrevenueoptimization.comBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of Scale<a...

What does it take to grow your business with Instagram? Are you looking for likes, saves, or plain old follows?&nbsp;Michelle Gifford is the CEO of Michelle Gifford Creative and in one short year, she was able to grow her audience by gaining one hundred thousand new followers.&nbsp;&nbsp;Becoming a smart content creator on a platform such as Instagram (that's been around for a while now) requires more than just throwing hashtags into your daily posts and hoping for the best.&nbsp;The crux of the matter lies in respecting that as it’s matured, Instagram has become more of a search engine – with the algorithm as a matchmaker for your search needs. So if you want to get noticed, you're going to need to start niching down.Today's episode of DigitalMarketer is jam-packed with all the latest practical account-growing advice from Michelle, who was recently on a call with Instagram Head Office (perhaps even 'the algorithm' itself!') and is now graciously sharing her game-changing tips.&nbsp;Learn how to use Reels for attraction, carousels and your feed as nurture content, when to use closed captions, and how many hashtags and keywords to include in your text as we learn to use the algorithm, not fight it.Is it time for your content strategy to change? Join us to find out!&nbsp;Michelle Gifford is an Instagram Strategist who will help you create a content strategy that makes you more money and more impact.&nbsp;Key Takeaways:01:15 What happened to Instagram? Unpacking the frustration02:50 Is it time for a strategy revamp? Niching down06:45 What keywords should you include for the algorithm?10:12 Should hashtags be in your captions?&nbsp;11:19 When to use closed captions in your videos12:33 Using Reels to grow your following15:06 Using your feed as nurture and attraction content18:27 How to make a good Reel21:20 Should you research other people in your space to create better content?24:15 How long should it take you to produce a Reel?&nbsp;25:48 Unpacking the right KPIs for measuring your traction28:16 How often should you be posting to grow your audience?&nbsp;Connect with Michelle Gifford:Instagram - Social Media Marketing | Michelle Gifford (@iammichellegifford) • Instagram photos and videosWebsite - Michelle Gifford creative&nbsp;Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of Scale<a...

What does it take to generate a six-figure ROI on a marketing event to engage with new customers and wow them with your brand right out the gate?&nbsp;Today Etan Polinger is providing us with two specific case studies on how he got a 6-figure return on an event for his clients – and how you can replicate his results.How much are you willing to invest to acquire a client properly? Does spending $5K to get 170 people at your event, sharing their photos, and engaging with your brand seem like a lot?&nbsp;Not really, especially when the sales you generate from the event are over $100K – and that's not even mentioning the leads that come from it!Solid marketing principles are on offer in this episode of DigitalMarketer which reminds us of the importance of the human experience when getting a potential new customer to buy into your brand.&nbsp;Ask yourself: Why should someone care and come to your event? And: How do you turn what the client expects into a 'wow'!From event touchstones to the email marketing buildup, and from Etan's hands-on approach of making the event look professional on the day, this episode has it all.&nbsp;There are practical and philosophical lessons to be gleaned for digital marketers out there as the world returns to live events in a more prosperous, post-pandemic climate.&nbsp;Perhaps it’s time for you to revisit the power of a well-marketed live event tailored to meet your business needs. Please join us to find out more.Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more.&nbsp;Etan is a member of The DigitalMarketer faculty and you can find more of his insightful content on our website.Key Takeaways:01:57 Unpacking the evolution of Etan's sales flow idea04:28 Creating early anticipation via email (how to hype your event)07:43 Understanding the marketing steps and ideas leading up to the event13:25 What did the whole process cost?16:17 Why should people care about your offer and come to your event?18:19 What is your way to sell? How do you get clients to buy at the event?20:04 What happens when your leads and traffic run out?&nbsp;22:43 Appreciating an event experience as a way to connect with your client24:56 What is the behavioral flow for someone at your event? Guiding someone to buyConnect with Etan Polinger :LinkedIn - https://www.linkedin.com/in/etan-polingerWebsite - https://prosperousmedia.us/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More...

Are you an agency owner struggling to scale because you're at capacity and feel like you can't take on any more work? When last did you look at your systems and processes as a way to remove bottlenecks in your business?Every business has systems and processes, whether or not they are defined and documented. And it turns out that the process of establishing processes is a much-needed part of any modern agency.&nbsp;With AI software like Scribe to create your step-by-step guides, and project management software like ClickUp and Asana, creating SOPs is part of our daily business routine. But are we thinking macro enough? What is our process for creating processes?That's why Ngahuia Galligan, the Founder of Harness, is here to help us! She's enjoying great success helping agencies looking to scale and set up better processes in their business. And then test, evaluate, and refine until there are no assumptions of knowledge – and no bottlenecks. Sounds awesome, right?Learn about how we can use AI to free up time for human innovation as we create client onboarding processes and sales prompts that, with the right guidance, can still have the voice and stamp of the owner on it, in an episode of DigitalMarketer that reveals an important step in our ambitions to scale. Please join us.Visit Harnesshq.com to learn more about Ngahuia’s work and how to optimize your business systems.&nbsp;Key Takeaways:01:33 Why focus on scaling agencies?&nbsp;03:16 How do you convince people of the importance of systems and processes?04:20 Using AI to fill in some of the steps in the process06:49 Helping people understand that they still have creative input07:49 Using AI to free up time for human innovation08:45 What do processes mean for agencies?10:00 Learning how to keep a record of what you do so you can build an SOP around it12:49 Learning to let go (and become less insular)15:25 Considering the customer's perspective when it comes to establishing your processes18:25 Just because we can automate doesn't mean we should&nbsp;22:18 An example of a client onboarding process23:46 Process Plan! The software for process mapping your processes!26:10 Why is it so hard to get people to write things down?!?Resources:Process Plan - https://harnesshq.com/digitalmarketerConnect with Ngahuia Galligan:Website - https://harnesshq.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable<a href="https://scalable.co?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen" rel="noopener noreferrer"...

What does it take to create an automated system for business owners that really delivers value? For George Copeland, Co-Founder and CEO at Laborem Edge, it means time at the whiteboard as a mad scientist before you become a product expert.A lot of time. Five years in fact. George is working on an automated version of a Google Ads management process that involves leveraging data for digital marketing with paid search.&nbsp;Luckily, he has a partner who allows him to implement his ideas and figure out how best to iterate them using AI.&nbsp;Any talk of AI these days is sure to get Mark excited, and he and George are riffing on the role that AI has to play in industry innovation and where that intersects with the role of the expert who knows how to prompt the AI and tell it what to do.&nbsp;And then, where that intersects with the individual customers who are telling the expert what they want!There's an appreciation of Gen Z philosophy and being able to express one's values that go beyond making money.&nbsp;And there's the constant dance between the digital marketer wanting to showcase what's on offer effectively and the customer who needs to be communicated with in a language they can relate to.As the mad scientists and creators become formula generators using AI, users, and customers become creators using the new formulas that exist.&nbsp;With the right set of prompts, whole new landscapes open up. And, hopefully, you have your Lifetime Customer walking their Customer Journey in that new digital landscape with you.&nbsp;Can you use generative AI for proof of concept for your next big digital marketing idea? Tune in to find out.George Copeland runs Laborem Edge Digital Marketing Agency, helping professionals increase sales and save time growing their businesses.&nbsp;You can find out more on how to simplify and automate your lead generation by visiting their website, laboremedge.com (link below).Key Takeaways:02:00 Unpacking George's mission: leveraging data for digital marketing with paid search05:39 Appreciating the time it takes to articulate, implement, and iterate a good idea&nbsp;08:45 How TESLA is setting the bar for motor vehicle innovation - and what we can learn from that09:52 The importance of not allowing specific industry experience to become siloed13:25 Mark comes around to Gen Z thinking16:05 The importance of an integrative approach to marketing&nbsp;18:45 Learning to respond to the way that people search19:27 Can you lean on generative AI for proof of concept?21:35 How AI is impacting certain industries and not others (video games)24:39 The power of good ChatGPT prompts for the Customer Journey28:02 Creating an entire South Park episode using AI29:36 How Google is using Generative AI well, generally31:26 SSE: Stupid Simple Experiences!33:01 When is George's new ad sales software set to launch?&nbsp;Connect with George Copeland:Website - https://laboremedge.com/&nbsp;LinkedIn - https://www.linkedin.com/in/georgegrandis/Be sure to...

Online marketers are needing to stay abreast of the latest AI tools in this Wild West e-commerce industry. Machine learning requires humans to learn, too.&nbsp;So how are the human digital marketers keeping up?In this urgent race to become the AI tools of choice – from first-party data software to AI email marketing – there's a lot out there to play around with and be dazzled by.&nbsp;Which AI software brands are likely to survive though? And how do you know what will work best for you and your client?Thankfully, we have Dustin Lien, DigitalMarketer's former marketing manager, to guide us on a few of the latest AI tools he's been using with his company, JumpX Growth.&nbsp;Skio, QuickAction, Tare, and BlackCrow are just some of the software apps he's shedding light on for us today.Dustin is actually pinging AI software developers on Slack and helping to improve some of the coding, illustrating that there's room for collaboration between marketers and developers in this AI 'first to market' scramble.As an undercurrent theme, there's a lesson in humility by way of encouragement for marketers who perhaps feel too afraid to learn new tools.&nbsp;The upside to all this learning and what these new AI tools can bring is that you can personalize your campaigns beyond your wildest imagination.&nbsp;Understanding customer cadence ('When does an individual client open his emails and is more likely to be receptive to an offer?', for example) means that new AI marketing software will make a client feel like a campaign is way more personalized.&nbsp;AI is empowering brands to make them feel that you care about them more. We feel good when a brand is personalized to us. With that personalization comes belonging, and with that belonging comes a sense of community.&nbsp;And then we're back to celebrating the wonder of the lifetime customer in our community and all this new AI learning seems totally worth it.Dustin Lien is the Founder and CEO of JumpX Growth, which has done over $35 million in revenue for their clients over the past few years.Key Takeaways:01:25 What has happened to e-commerce in the last 12 months?03:38 What new AI tools can Dustin recommend?05:53 The magic of QuickAction (generative AI for business)08:24 Why you still need a marketer in your corner to leverage the new tools11:44 Using AI to do the heavy lifting, then communicate and implement!13:22 Appreciating what happens when technology and social media are changing so quickly14:50 Why marketers need to be prepared to go back to the drawing board and learn these new tools17:14 The emphasis now placed on maintaining a lifetime customer18:52 Introducing Tare – AI Email Marketing for E-commerce22:58 The race to become the AI tool of choice: collaboration opportunities for marketers26:03 Ask your customers what they want, then build it!27:03 Introducing blackcrow.ai (increasing your welcome flow revenue)29:23 The power of AI to target individual customers at a time of their preference&nbsp;33:45 The feeling of belonging (community) when you buy into a brand&nbsp;&nbsp;Connect with Dustin Lien:Website - &nbsp;JumpX Growth Agency for E-commerce DTC Brands - <a href="https://www.jumpxgrowth.com/" rel="noopener noreferrer"...

How do you transition from being a generalist to a specialist in vertical markets?&nbsp;A lot of marketing agencies start as generalists by reaching out to friends, family, and their professional network, saying, 'Hey, I'm an agency, send work my way.' But by marketing to everyone you run the risk of selling to no one.This is the sage caveat of Corey Quinn, a marketing man with a 25-year-long career in sales and marketing, with a focus on helping agencies scale.&nbsp;Corey reckons that generalist agencies are constantly reacting to change and are, therefore unable to create systems as each client is so different.So how do you select which industry to focus on if you want to specialize?&nbsp;Well, you can look at the quantitative data that exists in an industry where you are already client-heavy, and you can look at it from a qualitative perspective and consider which clients you actually enjoy selling for.&nbsp;The marketing sands are shifting around us so perhaps it's time for you to reexamine your agency and where you should be focusing your growth opportunity.&nbsp;Corey's insights will help you not just to pivot to a vertical market, but also scale as you become an industry expert in a more niche field.&nbsp;Learn how to hire salespeople with relevant industry experience as you podcast your way to authority, all the while building meaningful relationships and starting to scale.&nbsp;Why be a jack of all trades when you can be a master of one? Please join us.&nbsp;To stay up to date with Corey Quinn's marketing scalability secrets, sign up for his weekly newsletter at https://www.coreyquinn.com/newsletter or visit https://www.coreyquinn.com/ to specialize in a vertical market.Key Takeaways:02:05 Understanding the difference between specialization and generalization in marketing agencies05:28 How do you select which industry to focus on if you want to specialize?09:10 The importance of caring about the clients that you market&nbsp;12:45 Appreciating the built-in word of mouth that comes with a vertical market&nbsp;14:46 How do you scale as you start to specialize?20:11 The value of having a salesperson with a relevant industry background22:04 More benefits of having a vertical focus!&nbsp;23:00 Podcasting for the quick win in a specific industryConnect with Corey Quinn:Website - https://www.coreyquinn.com/Newsletter - https://www.coreyquinn.com/newsletterBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet...

How do you best utilize the lead form on Facebook and Instagram?&nbsp;Historically speaking, marketers have been known to avoid these, but today we have Reena Ayoub, CEO of The Witch Of Marketing, to show us how to increase our ad effectiveness and convert interest into sales using effective lead form communication.The days of complaining about Facebook owning your first-party data are over when considering that, for most of your clients, it’s an easier buy-in if the lead form is clear in its messaging and is not riddled with awkward automated responses.&nbsp;Plus, it's nowadays a far easier way to get started with an offer.&nbsp;Gone are the days of creating a landing page, integrating form and email marketing software, and creating your own drip campaign.&nbsp;Say goodbye to bots spamming you with offers on your own offer page.The advantages of lead forms on social media channels are plentiful and Reena clearly articulates lead form best practices, showing social proof, and industry-specific messaging in an episode of DigitalMarketer that will have you creating your own lead form from your Ad Pages account in no time!Reena Ayoub is The Witch of Marketing, helping businesses profitably get new customers, make more sales, and save a ton of time since 2014. Key Takeaways:01:23 Why use built-in forms instead of redirecting people to your website?05:00 Lead form best practices&nbsp;06:57 How to be clear on your offer in a lead form10:02 The importance of showing social proof11:29 Appreciating the nuances of industry-specific lead forms14:29 Effective, automated communication prompts&nbsp;18:41 Beware the spam you get on your own website form!22:39 Taking Action! Getting into your Ad page and creating your own lead formConnect with Reena Ayoub:Website - https://www.witchofmarketing.com/ -Schedule a Free ReadingBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and...

Is AI coming for your job? And are you afraid to embrace this new tool in all its various tech guises?&nbsp;Scott Clary and Mark de Grasse are encouraging you to embrace the fear, pick up the tool that is AI, and use it to augment the work you are already doing, freeing you up to do better, more important work as you learn and grow!Scott is the host of the Success Story podcast where he interviews inspirational people, mentors, and leaders, and the founder of a weekly business newsletter with over 200,000 subscribers.&nbsp;Mark was actually Scott's first guest, and that first episode was also Mark's first podcast.&nbsp;Since then, Scott has gone on to produce over 400 episodes and today he's sharing just how he's using AI to assist with show notes, creating the right prompts for creating blog content, as well as developing an authentic brand voice, over time.&nbsp;As an entrepreneur and investor as well these days, using AI with his staff (without anyone losing their jobs) has also been a game-changer.&nbsp;Together Mark and Scott are extolling the virtues of AI as they make predictions that they will hopefully look back on and re-publish in time in an authoritative 'I told you so' kinda way that will make them look like marketing soothsayers!To be fair though, their marketing logic is grounded in the core philosophy of valuing your customer as you communicate your offer.&nbsp;From the bricks-and-mortar businesses that need some well-crafted SEO-friendly landing pages to the AI software that allows you to justify your online arguments with verified citations and research papers, there are tips and techniques for digital marketers and entrepreneurs alike! Please join us.Key Takeaways:01:58 Scott shares his marketing background (and how he got to 400 podcasts!)04:10 How is Scott using AI to enhance his business?&nbsp;08:44 Understanding the potential of AI for brick-and-mortar business owners13:22 Why marketers need to work to earn the Lifetime Customer (the dawn of a new age of marketing!)16:39 How do we leverage AI to create a post-sale comprehensive support system?18:37 Using ChatGPT to prompt your own creativity (removing the heavy lifting)20:55 Embracing AI in the work culture to augment the work you're already doing23:04 How ChatGPT is built on search results (+ introducing Bard)24:33 elicit.org for when you want to justify an argument with online citations and references!26:13 The importance of doing your own research online while using AI28:02 Using AI to create prompts to create content to create a brand voiceConnect with Scott Clary:Website - https://www.scottdclary.com/Podcast - https://www.successstorypodcast.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency<a...

Is it quantity over quality when it comes to video content these days? Ken Okazaki seems to think so. He creates content rollouts for his clients that require an hour of recording each month to create about 100 videos so that you can see what works and then refine and iterate from there.&nbsp;Take a look at your own DMs on social media and study your own behavior. See what video you shared recently, and then try to identify the emotion behind that video. Why did you share it? Then try and shoot that same video that's going to tap into that same emotion for someone else!This is just one of the many content creation tips that Ken has to share with us today. Ken Okazaki has worked with the likes of Grant Cardone and Tony Robbins, helping them plan, optimize, and launch their video campaigns.&nbsp;For Ken, it's about sticking to a simple framework when it comes to making videos. Learn what that is as well as terms like TTI and 'aspirational authority' from an industry titan who is looking at the data that even the algorithm ignores when it comes to determining what holds people's attention.&nbsp;From The 7 Second Rule to advice on how to create a good hook, and from whom Ken is looking to for insights and inspiration in the online world of influence, this is an episode of DigitalMarketer that will help you ensure that your best ideas don't just end up doomed for eternity in that 'ideas folder' of yours.Practical, actionable advice on how to create quantity content so that you can get to quality content soon after that is on offer, right here. It's time for you to eliminate the guesswork and show up in front of the camera! Please join us.Ken Okazaki creates irresistibility that converts high-quality clients.&nbsp;Key Takeaways:02:10 Can you produce one good video a week?05:16 What is 'the work'? Understanding time compression to make lots of good videos09:20 How Ken Okazaki approaches content creation11:06 The importance of finding your own video formula (within a framework)14:02 Unpacking aspirational authority17:26 Who is Ken looking at for framework ideas and inspiration?19:46 Why online style has to be definitive21:03 How does Ken audit other people's successful videos?24:15 The 7-Second Rule (video editing hot tip)25:58 How do you create a good hook?&nbsp;29:31 The value of synergistic feedback as you test new material31:09 How many videos does it take to figure out a level of styling?33:42 How does Ken decide when to expand into long-form content with his clients?37:34 Ken's advice for aspiring content creatorsConnect with Ken Okazaki:Website - https://20xagency.com/Video Marketing Community - https://www.facebook.com/groups/influencervideoBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency<a href="https://www.bkacontent.com/perpetual/"...

Do you have the right personality type to own a franchise? In a post 'Get Rich Quick!' world, where it's getting harder and harder to believe the hype of an 'overnight success', owning a franchise is proving to be a successful long-term model for acquiring real wealth!&nbsp;Of course, you need to be someone who is prepared to play by the rules and even start in the kitchen as you serve your time learning about the franchise you're buying into before you get to be your own boss.&nbsp;Kevin Oldham is the host of "Franchise My Business Podcast" and CEO of Diffactory, providing actionable franchising strategies that make this business model seem increasingly attractive for entrepreneurs who don't want to get a real job.Together with host Mark de Grasse, Kevin is taking us through the steps required to own a franchise, how to get out of an agreement if it's not working, and a breakdown of the pros and cons of owning a business where you pay royalties on your income.&nbsp;&nbsp;There's a valuable community aspect to franchising that can't be underestimated as you learn that you can't do it all on your own. And while it's a business in a box effectively, you still have to build the box.&nbsp;Illuminating insight abounds inside this episode on how to own a franchise and why it might just be your next smart business move!Kevin Oldham is a digital marketing expert, franchisor, and emerging franchise systems advisor with over 15 years of experience in franchising.&nbsp;Key Takeaways:01:54 What is the current state of franchising? How Kevin got into it04:05 What are the benefits of buying into a franchise?06:25 How does franchising work?10:26 How do you know which franchises are good?&nbsp;14:13 How do you exit a franchise agreement?16:45 Who is a good prospect for owning a franchise?18:59 How do you set franchisee expectations?23:30 How MBA graduates are being recommended to own franchises27:12 Measuring the expectation that you're not going to cash in right out of the gates29:11 Appreciating the community aspect of owning a franchiseConnect with Kevin Oldham:Website - https://kevinoldham.live/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid...

Are you looking to scale or are you looking for traction? If you think you're looking to scale, perhaps ask yourself what it is exactly that you are wanting to scale?&nbsp;It's a tough world out there at the moment with an oversupply of vendors and companies asking a lot of their marketing companies when they haven't necessarily even figured out their offer.&nbsp;"If you want to turn someone from 'cold' to a 'call,' but you feel like you're putting fuel into an engine that doesn't even run, maybe consider dialing back the spending," advises Kevin.Kevin is having a frank conversation with Mark today about the state of the market, and how things have changed since the pandemic when everyone went online at once with their offering.&nbsp;He's also sharing on why he's revamping the Growth Accelerator program as he seeks to systematize what is working by returning to principled, repeatable processes that actually make marketing effective.How do we create response-driven campaigns rather than create marketing that plays with our hopes and dreams by spending aimlessly on brand building without showing any real ROI? By creating a Growth Loop that drives awareness that drives acquisition that in turn drives activation.Ratings, reviews, referrals, and results! It's all here, systematically laid out with good old marketing logic that will empower you to accelerate your business growth.&nbsp;Learn how to articulate the problem that you solve, AND the outcome that you deliver with a marketing eco-system that refreshingly addresses (and solves) what is broken with marketing right now.Problem, solution, proof! Differentiate, disrupt, and download! Is it time for you and your business to change quadrants? Find out more inside.Kevin Barber is the Founder and Head of Growth at Lean Labs, and a mentor to 50+ High Growth Companies. He is also a M3 member at DigitalMarketer.Key Takeaways:01:28 The problem with their being an oversupply of vendors02:20 Scale what? Are you looking to scale or are you looking for traction?04:00 Creating your Ideal Customer (laying a good marketing foundation)06:20 How do we go about creating response-driven marketing?08:50 What is the problem that you solve?&nbsp;10:50 What is the outcome you deliver? Do you differentiate or do you disrupt?17:45 What is your edge? How do you justify that what you do is different (and works)?23:07 How do you test out your new material?27:45 Understanding how every ad is about: result, system, timeframe, proof31:42 How to back your proposals with proof points34:44 When does the new Growth Accelerator program start?&nbsp;39:31 Learn more at getgrowth.comConnect with Kevin Barber:Growth Accelerator website - https://www.getgrowth.com/keygrowthstats/step-1Website - https://www.thekevinbarber.com/LinkedIn - https://www.linkedin.com/in/thekevinbarber/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook:...

How much content should you be creating? And is that even the right question to ask?When it comes to planning your digital marketing campaign, it doesn't always pay to create content for content's sake. It goes without saying that you can have the best content in the world but it's useless if no one actually sees it!Adam Chronister is the Founder of Enleaf, an SEO agency that understands the importance of data in measuring your digital marketing efforts. This should be the starting point of your SEO journey.Adam recommends a gap analysis and competitor analysis to determine how many pages on a particular subject are indexed by Google and (with regards to your competition) ascertain how many incoming links they have coming into their site.By leveraging the data first, you've got a better shot at understanding your objectives, next, and then seeing results, later. And what that looks like is getting someone to your website and then keeping them engaged.&nbsp;Is it better to drill down on a particular subject and create Topical Authority by creating long-form content on a particular set of keywords? Or is it smarter to address a variety of related topics?&nbsp;Learn about the semantics of SEO and Adam's new Topical Authority AI tool as he and Mark make sense of the shifting tectonic plates of SEO in an AI Googleverse.&nbsp;Grow your business with a website that engages customers, highlights your value, and increases ROI using Enleaf. To find out more about the web development and digital marketing that Adam and his team offer, please visit the website linked below.Key Takeaways:04:19 What is stopping Google from owning content by not directing people to a website?06:37 Having the right conversation with a customer about creating original content08:06 Getting people to your content, and then keeping them engaged09:23 Understanding Topical Authority12:49 Adam shares news on the launch of their Topical Authority AI tool14:08 Appreciating semantics when it comes to keyword search15:10 What is a good volume today for SEO?17:35 Is it better to go broad and create lots of content or go more niche and generate topical authority?19:25 Debunking content for content's sakeConnect with Adam Chronister:Website - https://enleaf.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love<a href="https://perpetualtraffic.com/" rel="noopener...

How do we understand our brand strategy so that we can go after (and achieve) our business goal, using our brand to do it?&nbsp;There's a science to successful branding that is employed to great effect by Fortune 500 copies and the world's most well-loved brands.&nbsp;This science is available to small and medium-sized business owners too. As digital marketers, it is imperative to roll out our marketing initiatives having given thought to whether or not we have a strong brand foundation underpinning our brand.For Stæven Frey, building your brand is like building a pyramid where your brand is safely housed in the center (like King Tut), and you have a solid structural foundation to begin with.&nbsp;Remembering that the goal is to create 'top-of-mind-ness' by creating memories and addressing perception to shift behavior, there are at least 30 distinctive brand assets you need as part of your strong foundation before you can truly build your brand.Uncover a common sense approach to utilizing distinctive brand assets to build your brand that can be adopted even if you don't have a big marketing budget.&nbsp;This conversational journey with Stæven and Mark will leave you feeling inspired in simple ways to make your brand easier to buy and get noticed as they discuss branding 'no-nos', the importance of doing your research, when to call in a trademark lawyer, how to assess your category norms, and more.&nbsp;Increase the mental and physical visibility of your brand with BrandScience™ today!Stæven Frey is the chief brand scientist at Quantum Branding and he is super passionate about helping everyday companies without the big budgets of Coca-Cola figure out their brand assets and apply a simple scientific methodology to assess and articulate your brand's most distinct characteristics.This episode builds off of a previous episode of DigitalMarketer where Stæven laid out the principles of his BrandScience™ Checklist by taking us on a journey of appreciation of the '7 Elements of Sensory Branding'.&nbsp;&nbsp;https://podcasts.apple.com/us/podcast/unleashing-the-power-of-brand-science-in-business/id1397898498?i=1000623022400Key Takeaways:02:11 Understanding marketing as an activity to promote functional trade05:00 A simple definition of branding: "Recognize Me!"07:19 Utilizing distinctive brand assets to build your brand11:35 Achieving the goal of having 30 distinctive brand assets15:00 How to roll out the 7 elements of sensory branding&nbsp;19:08 Appreciating the value of doing research before you design your brand&nbsp;25:44 Assessing your category norms27:29 What does it look like to integrate your findings and synthesize what you've found?31:40 Positioning your brand at the center of the pyramid37:00 Identifying your main distinction points40:17 How do we start to add brand assets as we build our brand?&nbsp;44:52 Watch out for making false claims and using generic marketing terms to be unique47:25 Recapping the brand laws of growth50:28 How to shift from 'survival mode' to 'thriving and growing mode'Connect with Stæven Frey :Website - https://www.quantumbranding.agency/&nbsp;<a href="https://www.quantumbranding.agency/brandpreneur/"...

How do you showcase what you do for a living when the work involves building gun displays and safe rooms?&nbsp;Gun control is a delicate topic, and some clients are sensitive about showing off their new gun safes from a privacy perspective.Leon McIntosh is the Head of Marketing and CMO of TK422 Customs and Firearms Depot and in today’s insightful episode of DigitalMarketer he’s addressing the power of sharing your process from a marketing perspective as you grow your brand.&nbsp;There’s an entire story to be told, from whiteboard idea generation to final production and installation.&nbsp;And rather than just release a boring corporate-looking PR video when you’ve finally finished your prototype, Leon and his team are creating great content as they go along.&nbsp;This goes a long way towards reinforcing the idea that you know what you are doing when it comes to gun-safe design and construction, and lands your products in the hands of Keanu Reeves in the latest John Wick movie, for example!&nbsp;The power of organic marketing reach, achieved by telling your brand story on Instagram, cannot be underestimated, and can even get you to Hollywood!&nbsp;Creating your ‘why’, sticking to a schedule, and sharing your brand journey successes (and failures) are just some of the tips on offer from Leon in this episode of DigitalMarketer that will get you thinking out of the box with your marketing initiatives from the safety of your impressive new safe room!Key Takeaways:01:56 What media content is TK422 generating around its gun safes and vault rooms?04:50 How does TK422 combine product design with the content they’re creating?&nbsp;07:48 Finding new business from the movies (John Wick!) using Instagram10:49 The power of sharing your process as you grow your brand16:38 What are the challenges when it comes to wanting to scale?19:49 Content creation tips (based on the success of the safes)21:50 Unpacking the Customer Journey (showcasing the humanity)24:28 Learning not to hold yourself to the Internet’s expectationsConnect with Leon McIntosh:Website - https://www.tk422customs.com/Instagram - Custom Vaults, Safes + Gun Rooms (@tk422customs) • Instagram photos and videos - https://www.instagram.com/tk422customs/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love<a...

What goes into a successful affiliate marketing program? From the content resources and percentage commission you pay for referrals and the right way to approach and work with an influencer in your space, there's an ever-evolving nuance to getting affiliate marketing right as you seek to grow your company.For anyone wanting to know the right way to go about getting a referral, how to share your entrepreneurial journey as your company starts to grow and you build authenticity with your community, this conversation on affiliates, influencers, VAs, and everything in between could be just what you need to exponentially grow your own company with no paid advertising or permanent staff too!Nathan Hirsch grew a company (FreeUp) from $5000 to $12 million a year with no paid marketing, using VAs to do almost all of the work!&nbsp;And the secret of his success lies (in part) in how he was able to interface between the influencers he was tasked with approaching each day, and the Virtual Assistants in the Philippines to whom he was delegating all the work.Nathan has all the answers for Mark in today's episode as they swiftly cover ground on everything from how to make an influencer feel special with extra commission and how to brief them on what to sell, to the value of creating evergreen podcast content, setting up the right backlinks for your written website content, and honoring the cookie system.Nathan Hirsch is the Founder of Outsource School and AccountsBalance. Outsource School teaches you how to crack the code on hiring and scaling your business to 6 and 7 figures with virtual assistants. AccountsBalance is a monthly bookkeeping service for agencies, SAAS, coaches, service providers, and online businesses.&nbsp;Both of these businesses have been built on Nathan's Affiliate expertise.&nbsp;&nbsp;Key Takeaways:03:45 How did Nathan structure a team of 30 VAs with only 4 supervisors?07:34 Understanding the difference between an affiliate and an influencer10:55 How much 'selling' of your program should you do when getting an influencer to promote it?15:26 What resources should you provide an affiliate with?17:58 Tips on what content you should be putting out there as you partner with affiliates?20:00 The power of creating authenticity as you share your entrepreneurial journey23:24 How to get a VA to organize your partnerships25:17 What should you look for in an affiliate program and what rate should you charge?&nbsp;29:44 The power of podcasting for creating evergreen content (and networking with your community)32:05 Making sure backlinks are a part of your affiliate program and that you're getting customer reviews!Connect with Nathan Hirsch:LinkedIn - https://www.linkedin.com/in/nathanhirsch/AccountsBalance - https://accountsbalance.com/Outsource School - https://www.outsourceschool.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn:...

How do you take someone from being a brand-new lead to a raving fan? And how do you do it in a way that allows your business to grow without becoming too reliant on your time and effort? The answer for most (smart) digital marketers lies in automation.Automation can be very personal as you take a potential new client from lead capture to lead conversion and then even life cycle automation. Understanding how your CRM interacts with your database is also crucial as you set about creating something that doesn't require you to be there all the time.Clate Mask is the CEO and Co-Founder of Keap, a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce.&nbsp;Clate is espousing the virtues of automation in today's conversation with host Mark de Grasse, to the point where it becomes clear that not automating is almost irresponsible for your business.&nbsp;Clate also offers solid tips on how to automate one thing at a time, and how to be consistent with your automation as you find and then look after your next 'raving fan'.&nbsp;Learn about the importance of automating, how to generate email follow-up, and all the steps in between, as you make your business less dependent on you so that you avoid that nasty plateau that becomes all too common when we try to do it all ourselves!Visit keap.com/dm to download the guide on how to automate your customer lifecycle and design your customer journey with intention. By downloading the guide you will also be given access to a free 30-minute consultation.'Grow your revenue. Create more fans. Work fewer hours.' Upgrade your small business CRM by visiting keap.com today and experience the joy of automation for you and your business.&nbsp;Key Takeaways:03:00 Why Automation is so useful for agencies04:54 What are some of the processes that agencies have automated that have made a big difference in their business?06:54 What happens after you collect a lead? Automating the email follow-up and all the steps in between08:15 Understanding the value of the lead intake process for events, reviews, and referrals12:09 A Keap customer success story: Building your business on automation14:06 Beware the plateau! How automation allows you to do higher-value activities16:35 Automating from lead capture to lead conversion20:30 What happens when you put automated follow-ups in place?&nbsp;22:25 The importance of automating something meaningful25:00 Why it's almost irresponsible not to automate your business from a risk standpointConnect with Clate Mask:Website - https://keap.comThe Guide to Automation - https://keap.com/dmBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook:...

How do you stay on top of the biggest marketing trends, mixing it up between what is tried and tested in terms of messaging while also trying out something new? Understanding the life cycle of a marketing strategy can be challenging, especially with AI and so much content out there already.&nbsp;Rich Schefren is an early Internet marketing pioneer, and he's been involved in more than his fair share of savvy marketing trends, such as the Video Sales Letter, the Internet Business Report, and even back when live streaming was first considered ‘a thing’.&nbsp;His insights into how we keep up as digital marketers in an AI-accelerating world are invaluable, as Rich reminds us that it's not so much about understanding the latest technology as it is about figuring out how to leverage that technology for your business.&nbsp;What sets apart successful online entrepreneurs from marketers involves a keen understanding of your messaging and the proprietary data that informs who you are targeting with that message.&nbsp;From direct faxing and infomercials to AI video avatars and 'liquid funnels', Rich eloquently straddles the past and the future of digital marketing in a way that makes us acutely aware of our present moment.&nbsp;This is evolutionary risk-taking as marketing strategies and principles go, looking at what has worked before in a different guise to appreciate what we are looking at now and to know it as if for the first time.&nbsp;Rich Schefren is the Founder of Strategic Profits and is one of the world’s top experts on online business strategy.&nbsp;"Steal Our Winners" is the world’s first digital mastermind that delivers profitable ideas from multi-million-dollar business gurus — every single month.&nbsp;Key Takeaways:01:32 Understanding the life cycle of a marketing strategy&nbsp;06:41 Rich's early adventures with live streaming&nbsp;07:30 How the Video Sales Letter peaked – and plateaued&nbsp;13:46 How to get a prospect engaged in your offer17:51 Has Rich found a formula for combining tried and tested strategies with new ideas?20:53 Why entrepreneurs struggle online (and using your messaging to your advantage)24:16 What process does Rich have following a big marketing win?29:30 The importance of message testing to get the process better33:30 The value of high-production VSLs37:10 Using AI and video avatars to create high-quality content at scale40:17 The hyper-personalized 'liquid funnels' that are being developed in Israel42:05 Shifting from proximity to relevancy (ads as tracking devices)45:28 Rich shares his marketing platform where he shares successful strategies47:31 Building a business that leverages the latest technology Connect with Rich Schefren:Strategic Profits - https://strategicprofits.com/Steal Our Winners - https://richschefren.com/steal-our-winners/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:<a...

Where are you in your customer journey? Just starting out, filled with unbridled optimism for how your business is going to change the world? Or perhaps you're in the valley of despair, where your optimism has been met with founded pessimism, and you're stuck in the daily hustle, trying to pay the bills with no time for the bigger picture?Etan Polinger is further along in his journey: he has reached the peak of informed optimism having a bumper quarter, bringing in $50Ks worth of additional revenue for one client alone, just by reviewing their sales data.In today's episode Etan is sharing his journey, from being overwhelmed and treading water to now being able to take the time out (one whole day!) to chat to his client's customers in-store and develop an avatar based on his field research.&nbsp;Learn about the 'modern marketer' in this highly entertaining conversation between Mark and Etan, as they explore the ethics of marketing and an AI future where strategic management holds the key to your survival as you teach the machines to automate your ideas.Etan's partnership with TDM has allowed him to become more intentional with the clients he chooses to work with, operating as a fractional CMO and taking on bigger contracts.&nbsp;Part of the strategic map for getting you out of the valley of despair can be found in this episode and by applying the tools of The DigitalMarketer Agency Accelerator Program. Please join us.&nbsp;Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program.&nbsp;Key Takeaways:01:24 How the Certified Partner has helped Etan with his entrepreneurial journey02:40 Unlocking a process that leads to informed optimism04:36 Learning to trust that TDM's Certified Partner framework of tools will work05:49 Unpacking the tools: a systemized way to sell your services08:20 Articulating the shift that has happened for Etan in Q1 '2310:20 Working with the Strategic Map to grow your business13:06 Becoming more intentional with the clients you choose to work with15:00 Learning how to delegate: listening to the simple advice16:00 Strategic management as a route to secure your marketing future18:27 How Etan is giving his clients the infrastructure they need so they have the tools themselves19:10 The ethics of marketing: understanding your marketing function (cohesion and integration)23:53 Understanding your customer demographic: chatting to the customer in-store25:25 Understanding who your message is for by talking to the customer first30:09 Etan as a 'modern marketer': Mark coins a new term!&nbsp;31:17 Take action: identify where you are in your journey (are you in the valley of despair?)Connect with Etan Polinger :LinkedIn - https://www.linkedin.com/in/etan-polingerWebsite - https://prosperousmedia.us/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn:...

How can I use my community to increase conversions? How can I use my community to serve my customers longer? And how can I use my community to spread the word and become incredible affiliates?&nbsp;If you're not asking yourself these three key questions as a business owner, you probably should be. Creating thriving communities and empowered community teams for your business is the powerful theme we're addressing in today's Digital Marketer podcast episode.&nbsp;As the Lifetime Customer Value becomes more important than ever, and as we start to see a trend of people returning to the "AOL roots" of community forums and chat groups, how business owners learn to connect with their customers is a challenging exercise.&nbsp;Especially when one considers how far away we've drifted from the core principles that community involvement elucidates for human engagement and the brands we buy into.The good news is that you can show up authentically as a business owner, listen to what your customers are saying, operate ethically, and create meaningful customer engagement – and you'll be well on your way.&nbsp;According to Shana Lynn, an expert in her field of community marketing, this requires engagement not just for engagement's sake. Rather, we need to understand the role of progress as reflected in our community: how are we doing better, and how are we getting results?Learn how to get clear on your purpose, beliefs, behaviors, and boundaries as you build a thriving community (that is ultimately about fostering human connection and other evergreen marketing principles) – all in today's episode that shines a bright light on the value of community for your brand.&nbsp;Shana Lynn is a Community Strategist and the Founder of Community Cultivated, which has helped over 1000 communities. With over a decade of experience in community marketing, Shana is an expert in her field. Create thriving communities and empowered community teams for your online business. Key Takeaways:01:15 Why don't we have more community experts?02:43 How to change the opinions of business owners who see community as 'customer care'04:18 Appreciating Lifetime Customer Value in a post-pandemic world06:03 Is the Internet returning to online forums and community like how AOL Chat used to be?07:39 Understanding the role of progress in the context of community09:12 Community first, then product and business from that community11:52 How does Shana calculate ROI on community engagement in a way paid media would understand?12:42 Seeing community as your brand, and the importance of investing in your brand16:42 How community and content can work together18:12 Examples of where big business has successfully engaged with community19:51 Why the value is in community (and not the creator of the community)25:11 Appreciating that being ethical in business is good business25:54 What can small businesses do to get better at community engagement?28:23 Learning to ask your customers what they want29:18 The Four Things you need to create a strong communityConnect with Shana Lynn:Website - https://www.shanalynn.com/&nbsp;Podcast - Community Creators with Shana Lynn on Apple Podcasts - <a href="https://podcasts.apple.com/za/podcast/community-creators-with-shana-lynn/id1612838240" rel="noopener noreferrer"...

How do you convert your traffic and clicks into prospects, leads, and then actual sales?&nbsp;Today we're talking about a genius application of your social media skills to increase conversions and actually make money by engaging with your community.&nbsp;Just because you're crafting great content doesn't necessarily mean that anyone is going to see it.&nbsp;So first off, how do you get people to consume your content and then buy from you? Or "throw credit cards at your face," as today's effervescent guest, Molly Mahoney (The Prepared Performer), likes to put it.The Social Sales Shuffle is Molly's three-step guide to rousing your social media profile from its slumber, then creating better online community engagement, then teasing out the business challenges your ideal customer is having, and then presenting your offering as the solution.&nbsp;It's a myth that our ideal customer is someone we don't know at all. Chances are they are already in your sales pipeline, just waiting for the right time to buy. So making a list of five potential customers and then engaging with them meaningfully on their platform is part one of the strategy to grow your organic reach.&nbsp;There are sneaky social media skills aplenty from Molly in this episode. For example, how not to let the algorithm assume you're clickbaiting?From doing research on your prospects to opening up the algorithm by creating engagement on other community pages, the Social Sales Shuffle is a marketing game-changer that you absolutely have to try at home to boost your engagement and turn that member of your online community into an actual sale!Molly Mahoney is the founder and CEO of The Prepared Performer. She teaches people how to turn their message into a profitable movement by having more fun (and ultimately making more money) without guru marketing or high-pressure sales tactics.&nbsp;Learning how to perform better in business begins with performing better in front of others.Key Takeaways:01:37 How more AI content doesn't equate to better marketing&nbsp;03:47 Molly's 'Social Sales Shuffle' for increasing how your content gets consumed08:05 'The Money Dance' to get your whole body inspired before you connect with your audience12:52 The importance of looking at someone's profile update before sending them a DM15:19 Three steps to re-activate your social media account17:10 Going into another group/online community to generate engagement23:52 The Validation Post: "lemme know" and not "let me know"!27:10 Using AI to get people to raise their hands, identify their problems, and start a conversation30:41 An example of the Social Sales Shuffle in action (How To Do social media with Molly!)34:22 Appreciating that there are better ways to engage with your online community36:38 TAKE ACTION STEP: Try the Social Sales Shuffle yourself!*Check Out the previous episode featuring Molly Mahoney: Building Your Brand Voice with AI - https://www.digitalmarketer.com/podcast/digitalmarketer/episode-323-building-your-brand-voice-with-ai-and-molly-mahoney/Connect with Molly Mahoney:Instagram - Molly Mahoney * Video * Organic Social * Sales * Gen AI (@thepreparedperformer) • Instagram photos and videos - https://www.instagram.com/thepreparedperformer/?hl=enWebsite

How much do you as a marketer value that first meeting? Simply put, if you can't sell a meeting, you can't sell your product. So it all starts with what happens at that first meeting!&nbsp;Kevin Barber is the Founder and Head of Growth at Lean Labs and he's emphasizing the seemingly obvious point that you need to be able to sell the meeting to sell your service.&nbsp;Together with host Mark de Grasse, Kevin is offering the TDM audience some rapid-fire solutions to establishing a quick win from that first meeting, getting past that 'first dollar problem', and then building a trusting relationship with a customer.And if it then doesn’t work out at that first consult, chances are the client will have friends and can make referrals. So get that meeting!Other proactive solutions offered include providing market insights rather than talking about what you can offer (and how great you are). Or better yet, have a low-risk offer with a ‘one week win’ to build trust.&nbsp;As is customary with TDM these days, there's talk of AI and here again, Kevin has some insights and terminology that host Mark de Grasse reckons he should trademark. Is it AI (Artificial Intelligence) or IA (Intelligence Augmentation)?&nbsp;Kevin shares how his company is using AI to produce stellar results for his clients by saving him and his team time at the conceptual stages of any project.&nbsp;So, from articulating the goals of that first meeting to articulating your Intelligence so that AI can Augment it, it's all here on today's episode that is a guaranteed "quick win".&nbsp;Kevin Barber is the Head of Growth @ Lean Labs and a mentor to 50+ High Growth Companies. He is also a M3 member at DigitalMarketer.Key Takeaways:01:33 If you can't sell a meeting, you can't sell your product02:50 Having a low-risk offer with a quick win to build trust05:00 The value of a switch offer that gets you past that 'first dollar problem'06:30 Understanding that the goal of the meeting is to give them a new perspective09:34 TIP: Shifting from articulating what's great about you to providing market insights13:23 How does Kevin get a six-figure client the 'one week win'?&nbsp;17:55 Understanding what a 'win' means for the client22:34 How is Kevin integrating AI into his business?&nbsp;25:32 Is it AI (Artificial Intelligence) or IA (Intelligence Augmentation)?&nbsp;30:52 Kevin shares a practical use of AI in his businessConnect with Kevin Barber :Website - https://www.thekevinbarber.com/LinkedIn - https://www.linkedin.com/in/thekevinbarber/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from...

What is brand science? What brand do you reach for first when you stop at a gas station? And how much of a role does your mental availability play in that decision?&nbsp;Creating the right sensory experiences through brand exposure to improve memory association is discussed by Stæven in this fascinating episode as he offers up practical ways to implement brand science in your business.&nbsp;Stæven Frey is the 'adorkable' founder and chief brand scientist at Quantum Branding and he is super passionate about helping everyday companies without the big budgets of Coca-Cola figure out their brand assets and apply a simple scientific methodology to assess and articulate your brand's most distinct characteristics.This starts with a Brand Checklist (see link below), and from there we can really begin to appreciate our brand's sensory assets and build out a brand and marketing platform that is congruent and cohesive.&nbsp;Learn about Jungian archetypes, the customer feedback loop, what we know, and what we suspect is coming (with AI) in this TDM episode which emphasizes the importance of understanding your own brand strategy in a sensory world.&nbsp;BrandScience™ is an insightful, evidence-based metric that will change how your company competes in the marketplace, taking you to a whole new level and getting you measurable results.&nbsp;Since 2004, Quantum has been crafting authentic and memorable brands that outperform the competition, rise beyond the status quo, and deliver iron-clad results. For more information, please visit Quantum Branding.Key Takeaways:01:54 What is brand science and what does it mean for marketers?07:25 How can we implement brand science?&nbsp;13:30 The Brand Science Checklist – understanding our brand assets24:50 Why 'unseen is unsold' – building relevant brand associations&nbsp;29:00 How to build your brand platform using your brand assets32:15 Jungian archetypes as they apply to marketing (and Snickers)35:40 Understanding 'light' versus 'heavy' buyers37:30 Design congruence and how consumers are looking for brand cues40:00 Understanding the feedback loop of a customer's brand experience&nbsp;43:10 How is customizable AI shifting the brand experience? Connect with Stæven Frey :Website - https://www.quantumbranding.agency/&nbsp;Stæven’s 10 Week Course - https://www.quantumbranding.agency/brandpreneur/Download the Brand Science Checklist - https://www.quantumbranding.agency/brand-science-checklist/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics -...

How are you talking about your products and services on your podcast? And are you doing it in a way that makes the listener want to learn more about what you're offering?&nbsp;Kevin Chemidlin is the Founder of Grow The Show podcast, and he's offering some highly practical tips on how to monetize your podcast.&nbsp;Kevin has over 400 clients who he has helped 10x their listener base and monetize right away, just by following some pretty simple podcast strategies. The first step is establishing congruency between your podcast and your offering, and once you've accomplished that you can look at your Call To Action.Whereabouts in your show should your Call To Action appear? Should it be your (the host's) voice and how long should it be? And what is it exactly that you are selling?&nbsp;Just selling the simplest next step in the sales funnel is just one of the smart pieces of advice that Kevin has to offer in this episode of TDM that is for all you podcast hosts out there who are looking to "grow the show".Kevin Chemidlin is the Founder of Grow The Show podcast. As promised, "the link will be in the show notes" and here it is: https://growthe.show/masterclass.&nbsp;Key Takeaways:01:25 How does Kevin advise his clients on converting listeners into buyers?04:12 How feasible is it to adapt an existing show to attract customers?06:11 What Call To Action strategy does Kevin recommend?&nbsp;07:38 Just selling the next step in the funnel12:46 How should a host insert a Call To Action?&nbsp;15:52 Recommended Call To Action pro tips21:40 Should your podcast voice be the same as the CTA?Connect with Kevin Chemidlin:Instagram - https://www.instagram.com/kevinchemidlin/?hl=enWebsite - https://growtheshow.com/If you are looking for ways to 10x your podcast audience that doesn’t burn you out, and turn your listeners into buyers, check out Grow The Show. Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!<a href="https://businesslunchpodcast.com/" rel="noopener noreferrer"...

What blog articles do I need to write to attract more customers? And what keywords should I include? What are the latest SEO hacks I should be applying when I’m creating content?&nbsp;If this sounds like you and your business, then we’ve got the answers for you in today’s informative episode with someone who is on top of the SEO game.&nbsp;Keith Breseé is the founder of The Traffic Dojo, which has generated 2 billion views from SEO for their clients.The day-to-day strategies based on Google’s updates and constant changes make how we address SEO on websites a constant challenge.&nbsp;But if you zoom out, Google still wants you to get the answer that you came looking for, and so the fundamental principles of SEO remain the same.&nbsp;So, making good content hasn’t changed how search engines view your work. This is the departure point for Keith as he elaborates on the importance of actually asking the paying customer what they’re searching for so as to solve their problems, and then having channels (like email marketing) that you actually control.Appreciating that SEO is often the result of all the other good things that you’re doing marketing-wise is articulated by Keith, with host Mark de Grasse weighing in on the importance of keeping a Lifetime Customer (seeing as acquiring one is likely to get more expensive).&nbsp;From backlinks to site speed, there’s a plethora of practical SEO advice and insight in this search engine-friendly episode of The DigitalMarketer. Please join us.Keith Breseé is the founder of The Traffic Dojo, which has generated 2 billion views from SEO for their clients. The Traffic Dojo scale SEO traffic For D2C healthcare brands with unlimited &amp; reliable traffic!&nbsp;Visit The Traffic Dojo for a free 15-minute training video on how to attract tens (if not hundreds) of thousands of visitors every month — without buying Facebook ads, or building your own audience from scratch.Key Takeaways:01:22 Has SEO fundamentally changed?04:30 Asking the customer what they’re searching for — and then building a mind map09:03 The importance of solving your customer’s problems13:20 How Google’s EEAT update has changed things recently19:00 What can a ‘smart spider’ do to better understand our data?&nbsp;26:43 The diversification of traffic (having channels you actually control)39:20 How SEO is the RESULT of all the other good things that you’re doing&nbsp;31:55 From backlinks to site speed: what still works? &nbsp;Connect with Keith Breseé:The Traffic Dojo - https://www.thetrafficdojo.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable<a href="https://scalable.co?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen"...

What is the role of a CMO in today’s marketing landscape? Often a CMO will get hired as a band-aid for a company’s marketing ailment, and as such, they don’t usually stick around for too long at any one company.‘The 4 Ps’ – Product, Price, Placement, Promotion – are still the core of your business.&nbsp;How the CMO has a voice in the room to influence the thought process in these key areas is succinctly articulated by a CMO with a keen understanding of the challenges of modern-day marketing. Please join us.&nbsp;CMOs that are coming up in the social media SEO scene with an understanding of platforms like TikTok are obviously different from CMOs who’ve come up through the ranks of an agency and have a different take on marketing strategies.And so, because marketing is being seen as an increasingly specialized role, with CMOs being hired for demand generation or the next marketing challenge (instead of letting them evolve with the company), the role of the CMO is constantly changing.Creating credibility for the role of the CMO and the overall company marketing strategy (and getting department buy-in) is one of the challenges David addresses in this interview.&nbsp;He also touches on the need for marketing to be agile and responsive, and how to frame marketing in the same way we do products.&nbsp;David Fossas is a growth-stage leader with a great track record of driving revenue and the advancement of companies from startup to maturity.&nbsp;He is also the current CMO of Staccato and is in conversation with TDMs Mark de Grasse about the importance of having a Chief Marketing Officer who is in tune with the rest of the company’s needs.David Fossas is the current CMO of Staccato, an outdoor lifestyle brand. He has previously worked with over 35 brands, including General Motors, Hewlett Packard Enterprise, Verizon, HP, Inc., Visa, and more. You can find him on Twitter (occasionally) and Instagram at the links below.&nbsp;Key Takeaways:01:30 What is the role of the CMO, and why is their tenure statistically so short?&nbsp;04:00 The importance of the CMO educating other C-Suite team members on company strategy06:20 Appreciating where new CMOs are coming from08:00 How to talk about marketing with the other departments in your company09:43 Why marketing needs to be the most responsive aspect of any organization14:00 How do CMOs differentiate their roles in product versus brand development?18:35 Where does the disconnect happen with CMOs in a company’s organization?&nbsp;&nbsp;21:25 How did David become a CMO?28:15 David’s advice for aspirant CMOsConnect with David Fossas:Instagram - https://www.instagram.com/dfossas/?hl=enTwitter - https://twitter.com/dfossasBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency<a

Are you focusing on one Key Performance Indicator at a time to not muddy the water you’re marketing in?&nbsp;Are you making the mistake of ‘channel chasing’ and trying to spread your product and marketing across a host of social media platforms just for the sake of it?&nbsp;In other words, are you moving from one platform to the next to solve a problem, instead of addressing your positioning?The best product won’t save bad marketing. And bad marketing won’t save the best product. We can start there.&nbsp;No tool is going to fix the problem of having a product no one wants to buy.&nbsp;So, how are you achieving proof of concept in the most efficient, cost-effective way possible? If you can sell organically, you get immediate feedback and validation.&nbsp;&nbsp;As the Lifetime Value of a customer becomes paramount, and as we grow tired of buying crappy products that don’t last off drop shipping sites with poor lead times and bad reviews, it’s more important than ever to nail down the e-commerce basics before falling for all the Shopify Tool ads that tell you it’s as easy as a ‘drag and drop’ to become an online millionaire.&nbsp;Scott’s pragmatic advice will ensure you don’t go quitting your day job just yet, as the fundamentals of growing your business online are established in this, the first of a series of many interviews with TDM’s merchant master.&nbsp;Scott Cunningham is the Founder of Merchant Mastery, producing $150 million in sales for Shopify stores last year alone. He is also TDM’s e-commerce master and head of their e-commerce certification. In today’s chat with host Mark de Grasse, they are clearing up some of e-commerce’s biggest misconceptions.Scott Cunningham is the Founder of Merchant Mastery.&nbsp;He is also the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO).Key Takeaways:02:30 What are some of the biggest misconceptions about e-commerce?&nbsp;05:45 Understanding Proof of Concept09:25 The importance of focusing on one KPI at a time11:45 Unpacking ROAS (Return On Advertising Spend)15:40 Appreciating the lifetime value of the customer17:55 Are you ‘channel chasing’?&nbsp;23:30 What budget misconceptions do people have about e-commerce?26:00 Getting product validation early on, as cheaply as possible31:05 Product misconceptions: how are you presenting your product to the world?36:19 The trend of high-value products, marketing, and increased client retentionConnect with Scott Cunningham:Instagram - https://www.instagram.com/merchantmastery/?hl=enTikTok - https://www.tiktok.com/@merchantmasteryYouTube - https://www.youtube.com/c/MerchantMastery?app=desktopBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:<a...

What does it look like to appear as a guest on 53 podcasts in 2 months? Craig Andrews is the principal ally with Allies4me, a company that attracts strangers and converts them into high-paying customers through well-crafted sales conversations.&nbsp;After COVID he embraced podcasting as a marketing strategy and, together with his wife, who curated the show requests, Craig garnered national and global attention to his inbound marketing company by appearing on some of the best podcasts around.&nbsp;So, how did he do it? And was it successful? From the exposure you get to the chance to build authority with a new audience and rapport with the host, using the platform of podcasting makes smart marketing sense.&nbsp;&nbsp;From first-time offers and call to action, and from lead magnets to conversation starters, host Mark de Grasse and Craig Andrews are contrasting the terms and concepts podcast marketers use and applying a common sense marketing approach that illuminates the value of podcasting as an authentic way to engage with new audiences and build your brand.&nbsp;How you move your prospective new customer into a ‘framework of success’ with your offer is also discussed by Craig in this insightful episode of The DigitalMarketer. This is next-level lead generation at its finest. Please join us.&nbsp;Craig Andrews is the principal ally of Allies4me. Craig also famously took a company from $18 million to $60 million in 18 months – and then got fired. But that is a story for another day!&nbsp;Please check out allies4me.com/digitalmarketer and enjoy 23 days of free access to Craig’s Course on ‘How to Engineer the Ideal Sales Conversation’. Also, visit allies4me.com for more on what Craig can offer you and your business.&nbsp;Key Takeaways:01:30 Podcasting as a marketing strategy06:00 How to get onto other podcasts as a guest12:20 What has guesting on podcasts done for Craig’s business?16:50 The value of storytelling on podcasts21:00 What is the Call To Action?22:30 What is the difference between a ‘tripwire’ and a first-time offer?&nbsp;25:00 Craig’s ‘next level’ lead generation formula29:30 Getting out of a mindset of sales and into a mindset of serviceConnect with Craig Andrews:Website - Allies4me.com23 Day Free Access to Craig’s guide on how to engineer a first-time offer - allies4me.com/digitalmarketerBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources...

What is an irresistible offer, and how do you create one? Is there a proven formula? Kenneth Yu shows you how exactly he writes his offers. Tune in and discover Kenneth's proprietary Holy Grail Copywriting Method -&nbsp; the ultimate system to position, brand, and scale your products as the object of earnest desire, which buyers would want to attain at any price.&nbsp;Learn the UFO technique to craft your offer effectively,&nbsp; grab the attention of your ideal customers, and increase your sales, And, if you're not yet leveraging AI in your business, this episode will show you what it can do. So what are you waiting for?Kenneth is the accidental founder of the “Write Your Own Damn Cheque” movement, where he teaches financial independence through his proprietary persuasion system, personal growth, and strategic thinking.&nbsp;He is the recipient of the World Marketing Congress Top 50 Global Digital Marketing Leaders, the World Brand Congress Most Influential Digital Media Leader, Cannes Lion, London International, D&amp;AD, and other distinguished marketing awards.&nbsp;As an A-list copywriter, Kenneth knows exactly how to craft compelling offers. Today he talks about the Holy Grail of offer creation and his 3-step formula that you can use to elevate your marketing efforts. Key Takeaways:01:26 Kenneth shares the idea behind the accidental movement WYODC (Write Your Own Damn Check)03:26 The Holy Grail of offer creation06:09 The 3-step formula for creating an irresistible offer (with examples)16:48 How AI and ChatGPT helped Kenneth get 500 subscribers in 3 days!20:07 Want to use social media the right way? Grab Kenneth's social posting product21:17 Here's a valuable tip about making&nbsp; your self-liquidating offer/objective (SLO) more powerful24:10 Making your information course attractive to customers26:40 The biggest mistakes marketers and business owners make28:04 Leveraging ChatGPT to make an offer targeting your ideal customer avatar28:45 Another great tip from Kenneth about offer creation30:15 What are domino effect bonuses, and how can they make your offer more enticing?Offer:Take advantage of Kenneth's free masterclass on offers and how to stand out in the marketplace.&nbsp;https://bit.ly/HolyGrailDMConnect with Kenneth Yu:Website - https://wyodc.com/Facebook - https://web.facebook.com/RealKennethYuInstagram - https://www.instagram.com/wyodcworld/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable<a href="https://scalable.co?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen"...

Let's say you've written a book covering your area of expertise. How do you go about promoting it and using it to help grow your business?&nbsp;Paul McManus is the co-founder of More Clients, More Fun, and he has worked with over 500 professionals to help them write, publish, and market their books (specifically on LinkedIn).An interview with Paul first appeared in Episode 324 of The DigitalMarketer podcast, entitled 'Helping Business Professionals Become Published Authors with Paul G. McManus'.&nbsp;That episode is a great starting point if you are looking into why you should write a book, the process involved, as well as some of the benefits.&nbsp;This is Part Two, effectively. Now you have your book, and it's time to take it to market.&nbsp;From understanding the value of LinkedIn newsletters as a way to grow your subscriber base and then using the contents of your book on the platform in the right way, Paul is sharing some great insights into curiosity-driven book marketing.&nbsp;The status bump that you enjoy when you become an author and the way you are now able (with AI) to deliver consistent, on-brand messaging that comes from your book is part of what makes getting your book 'out there' across all the various social media and marketing platforms so appealing.&nbsp;Paul McManus is the co-founder of More Clients, More Fun and the author of 'The Short Book Formula', the ideal solution for financial professionals who want to write and publish their books quickly and efficiently. Key Takeaways:03:43 Paul shares his 5 key strategies for promoting your book06:40 The value of a LinkedIn newsletter to grow your subscriber base12:00 What content from your book should go into your LinkedIn feed?16:28 Creating curiosity-driven direct marketing18:00 The value of an accompanying audiobook20:20 Appreciating the status bump of having written a book23:50 Is it okay to repurpose your content?27:20 The importance of consistent messaging with your organic content29:13 How Paul is embracing AI to expand the author's original conceptConnect with Paul G. McManus:Website - The Short Book Formula - https://www.theshortbookformula.com/Linktree - @paulgmcmanus | Linktree - https://linktr.ee/paulgmcmanusBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love<a...

How do you turn cold traffic into hot buyers? Ian Stanley is the Founder of Almost Passive Income and he's getting over 80% conversion (almost unheard of) using a new case study. So, how's he getting such a great opt-in rate?Ian's 'secrets' aren't necessarily all that new, but they are important reminders for those digital marketers who sometimes want to believe that their new approach will work better.&nbsp;The advice begins with ensuring that your ad copy is similar to your offer's landing page. Congruency is a big buzzword for Ian and this continues with the personalized welcome email that arrives soon after you opt into the offer. And then the deal breaker is that you can expect to see results in a short six hours.&nbsp;TDMs Mark de Grasse and Ian Stanley are also discussing the importance of matching the medium to the message and finding congruent ways that they will actually buy. Again, it may seem obvious, but if they're watching you on YouTube, they're more likely to pay for a webinar than download an ebook.&nbsp;Learn about the value of other people's lists, the right way to go about creating effective ad copy that actually generates sales, why having a great offer that people want to buy in the first place, and Ian's 'chaos approach' to making new ads in this frank discussion that is all about getting your marketing fundamentals right before taking on the idea of ‘advanced fundamentals’.&nbsp;&nbsp;Ian Stanley is the Founder of Almost Passive Income. He is The $100M+ Email Copywriting Mentor and you can find him on Instagram if you're looking to make money sending emails or visit standupconversions.com.Key Takeaways:01:51 Why do Ian's email campaigns work so well?04:20 Shooting Instagram video ads with wild backgrounds08:40 The importance of the offer and the welcome email09:50 Appreciating congruency between the offer, the landing page, and the welcome email12:50 What people opt-in for is what they tend to buy18:30 What is Ian's approach for new clients?21:20 Do you have something people really want to opt-in for?26:35 Understanding the fundamentals before you try the advanced fundamentals30:00 Mixing up the same ads with different guest actors (testing what works)32:40 The chaos approach to creating new ads&nbsp;34:50 Getting rid of your expectations before you publish35:45 Why testing is so important - and building off of thatConnect with Ian Stanley:- Website - https://standupconversions.com/stories9375923- Instagram - https://www.instagram.com/almostpassiveincome/?hl=en- Ian’s Book - Confessions of a Persuasion Hitman: The Unusual Rules I Learned From Selling Over $100,000,000 of Products and ServicesBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA...

How do you learn from the experience of putting out an offer that doesn’t quite get the sales conversions you were after?&nbsp;You can start by collecting the data, analyzing it, and then aligning it with your audience to increase your offer conversion.Mickey Anderson is The Marketing Closer, and she's articulating the merits of creating personal connections and getting your clients "into the offer" so that you are constantly tweaking to see what works and what doesn't.This can be a simple use of the word "because" in a survey, where you give your audience a reason to participate.&nbsp;Shorter, more frequent surveys are preferable too, and quiz funnels are an improving mechanism for generating leads and sales that Mickey is also seeing work well.&nbsp;It's the sage advice of making more meaningful touchpoints to make your emails stand out (perhaps a video) and knowing that if a conversion process is simple, it becomes actionable.&nbsp;Mickey also shares on how to manage client relations with a good old 'compliment sandwich' that acknowledges the hard work put in thus far, rather than saying, "This thing sucks, let's change it."&nbsp;Learn how to test ideas like incentivization and getting the cadence of your list communication and offer optimization experimentation just right from Mickey, The Marketing Closer, who is graciously sharing her industry secrets with TDM's Mark de Grasse.&nbsp;Mickey Anderson is a campaign strategist, conversion optimization specialist, and conversion copywriter, creating content strategies and campaigns that earn multiple 6 and 7 figures in profits.&nbsp;Connect the dots between your content and sales by visiting heymickeyanderson.com and see how you can optimize conversion, maximize retention, and increase referrals for your business.&nbsp;Key Takeaways:01:25 What is offer optimization?02:10 How does offer optimization work?03:35 What key metrics should people pay attention to? 05:40 What do you want out of a survey?07:05 What is the statistical input you need to make your collected data worthwhile? 08:26 How do you improve your offer based on the data? 10:25 What is enough time before you modify an existing offer? 12:26 What are the red flags for a really bad offer?13:50 How do you approach what's not working with a client?16:18 The improving value of quiz funnels 18:20 Are email conversion rates still high? 19:06 How regularly should you be emailing your list?22:50 Mickey's client manager advice (putting it in "test mode")25:38 If it's simple, it's actionableConnect with Mickey Anderson:Website - Hey Mickey Anderson - https://www.heymickeyanderson.com/Instagram - https://www.instagram.com/heymickeyanderson/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency<a href="https://www.bkacontent.com/perpetual/"...

In a crowded marketplace, how can we as digital marketers improve our list-building skills?&nbsp;Email list building is ethical, effective, and cheap! Igor's insight into helping us recognize that email is the platform that puts people in the mood for any kind of financial transaction is genius.&nbsp;After all, wouldn't you rather be transacting in sales from an email newsletter first thing in the morning than earning 'likes' from your latest social media post?Also, it's about delivering educational, entertaining content that positions you as the authority in your niche so that when your subscriber is ready to pull the trigger on what you're offering, you are their 'go-to' person.Igor's in conversation with TDMs Mark de Grasse and they're talking about the art and science of getting a potential prospect to give you their email address so that you can give them information on your business, follow up with them over time, and then convert them into a customer and (hopefully) repeat buyer.There's also advice on how to grow your list through 'transferability' and getting mentions (landing page links) on other people's lists.&nbsp;It's about changing the scarcity mindset that a marketer may be prone to adopting in believing that you're competing for that one person's email address, and appreciating that people can be on several lists at once.&nbsp;Learn how to better guarantee sales results by targeting people with something they're already interested in by following Igor's succinct advice on email list building for both beginners and marketing pros alike!&nbsp;Igor Kheifets is an Amazon best-selling author of List Building Lifestyle: Confessions of an Email Millionaire and the founder of the ‘List Building Lifestyle’, an online academy training people how to become financially free with email marketing.Check out igorsbook.com and get a free hard copy of his Amazon Best-Selling Book + $3,208 in free bonuses, which includes the digital and audio copies, plus courses and templates to start building your email list today.Key Takeaways:01:38 What qualifies as an expert these days?02:18 What is list building?02:30 Why email is the preferred form of marketing communication04:55 Becoming the 'go to' authority by building up email communication with clients06:18 How your list members can remain dormant for years – and that's okay08:50 What platform is best for sales first thing in the day?10:00 Why transacting in sales (via email) beats transacting in 'likes' on socials12:00 How your email portal is already being used for any financial transaction&nbsp;14:49 How do you build your email list?17:10 The value in 'renting out' someone else's list&nbsp;20:50 What do you send your customers every day?&nbsp;23:30 Telling your own story to your email list24:48 Being educational and entertaining with your emailsResources:Click here for a Free Book + $3251.88 in Bonuses https://institute.listbuildinglifestyle.com/product/free-book/Connect with Igor Kheifets:Website - https://listbuildinglifestyle.com/YouTube - <a href="https://www.youtube.com/c/IgorKheifets" rel="noopener noreferrer"...

Is there a simple, proven approach to copywriting that can be integrated successfully into marketing campaigns and then automated ad infinitum?&nbsp;Jon Reyes believes there is. Jon is the owner of Copy Blueprints.com and he has built a tried and tested system around copywriting that is cohesive with your marketing plans.&nbsp;It comes down to three simple strategies: marketing and writing for conversions, marketing and writing for your brand voice, and marketing and writing to give insanely good value to your audience.&nbsp;Sure, this does differ, as health and wellness strategies will differ from entrepreneurial and personal growth advice, but ultimately it boils down to these three approaches that, once grasped, can be automated (forever!)So, if your influencer is big on brand voice, you focus on that. If your product is strong, you focus on conversions.&nbsp;But what happens when an influencer plateaus? Do they reveal personal details about their lives and show their imperfections to grow their audience?&nbsp;What about products like Apple that attract and repel? Is direct marketing effective and how does Jon evaluate a company's efforts through his systematic approach?Today's TDM is a lesson in brand voice (how you want to be portrayed versus what your audience reacts to) and provides answers to the questions above.&nbsp;It is a timely reminder of the importance of consistent messaging in your copy-driven marketing.&nbsp;From working with marketing masterminds to 'up and coming gurus', Jon has seen it all and stands by his experience.&nbsp;Making money and satisfying your clientele is an easier juggling act with Jon's copywriting blueprint for success.Jon Reyes is a freelance copywriter, CRO specialist, and the owner of Copy Blueprints.comJon is responsible for multiple 8-figures in sales for health and wellness experts, influencers, and info-marketers.&nbsp;He has built an entire system around copywriting that is cohesive with your marketing plans.&nbsp;Get the tried-and-tested "Shortcut" to a 6-Figure Income as a part-time copywriter by visiting www.copyblueprints.com and see how transforming "The Written Word" into measurable, explosive profits can rock your world.Key Takeaways:01:10 What does a cohesive approach to copywriting look like?03:10 What are some examples of how Jon's approach has worked?05:10 What happens when an influencer plateaus?06:50 How does Jon measure direct response marketing campaigns?08:40 The value of marketing consistency09:35 How do you describe a brand voice?12:35 Is your brand 'pretending'? Be genuine!13:55 How do you translate an authentic voice into conversions?&nbsp;15:35 Why influencing can become a lazy popularity contest18:10 What happens when you go for conversions too aggressively?19:35 How to create a value message that keeps your customers for a long time?24:20 How to pinpoint your values – and then scale quicklyConnect with Jon Reyes:Website - Copywriters' Masterclass | Rockstar Conversions - https://www.jonreyes.net/6-figuresBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram:...

In the tsunami of open-source AI that has engulfed us all, who's riding the wave's crest with the right prompts to generate in-context learning from models like ChatGPT4 that creates effective copy?&nbsp;Arguably, it's Jon Benson, inventor of the VSL (Video Sales Letter) and founder of CopyPro, an AI-driven app that is so intuitive it promises that it will soon be promptless.Jon has been pioneering the art of copywriting in video content for the better part of his career and learning AI for the past six years. In today's episode of TDM with host Mark de Grasse, Jon is trumpeting the importance of copywriting and riffing on its evolution since Mad Men and its halcyon heydays.&nbsp;There is a vanguard he describes where brilliant, human copywriting meets eager-to-learn AI. Here, at this cutting edge, sits a quiet appreciation for the art and science of persuasion. A skill AI has yet to master.&nbsp;This is good news for copywriters that are out there, learning AI in the dark, figuring out how AI thinks through the structure of language, and so becoming ever practical and valuable for everyday folk like us digital marketers.Jon promises that the launch of his application is indeed going to be better than working in the mines of ChapGPT and other open-source AI apps that are just warp-speed predictive text engines, still lacking the finesse of people-powered persuasion.&nbsp;All of this makes for compelling TDM content and frankly, it's hard not to be persuaded by his passion, his perspective, and his prompt(less) arrival in AI copywriting country. This one's for all you diehard copywriters out there! Disclaimer: This copy was written by a human.Jon Benson is The Billion Dollar Copy Coach, the CEO of CopyPro.ai, and ChatVSL which promises to write persuasive, direct-marketing Video Sales Letters in under an hour.&nbsp;To find out more about what Jon does, visit copypro.ai and jonbenson.com. You’ll be sure to find great sales pitches, a love of words, personal music videos, VSL testimonials, and more.&nbsp;Key Takeaways:01:18 How did Jon and Copy Pro get started with dissecting copy for AI?03:30 How ChatGPT4 has flipped the switch on writing accurate copy04:36 The advent of direct response copywriting06:20 Appreciating the art and science of copywriting07:44 Why (human) persuasion still matters08:30 Why AI has a problem 'opening a loop'&nbsp;10:06 Mad Men and direct response marketing14:25 Why it's so important to be able to distill your copy16:54 Why copy needs to be simple and persuasive with attention spans waning19:15 Promptless AI and what BNSN will be able to do21:40 How BNSN is starting with emails and then VSL&nbsp;22:20 What is prompt creation going to look like for average folk?28:00 Introducing Chat VSL Connect with Jon Benson:Website - https://go.copypro.ai/Chat VSL - https://jonbenson.com/LinkedIn - Jon Benson - Creator of CopyPro.ai - https://www.linkedin.com/in/jonbensonBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram:...

What is Google's new generative AI going to mean for you and your business?&nbsp;There are big happenings in the world of AI, none more so than Google's recent I/O keynote, where they unveiled a whole new search model (pretty much).&nbsp;And so if you want to eat, you're going to need to learn to EEAT. Extra emphasis on the first E. The E-E-A-T Google acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness.&nbsp;Google will no longer be prioritizing Authoritative articles on skydiving. Rather, if you want the high ranking, you'll need to prove that you jumped out of the plane!With 80% of the world's internet traffic and $162 billion in revenue in 2022 from search alone, Google knows that it needs to drive traffic back to its publishers.&nbsp;And so, they're rewarding content creators who combine their Expertise with actual Experience.&nbsp;This is good news for marketers and great news for content creators worrying about the AI wolf at the door.&nbsp;Julia McCoy is reminding the TDM audience that having a presence, choosing a niche, and sharing lots of content within that niche matters more than ever.&nbsp;Host Mark de Grasse is throwing in some measured skepticism about whether or not Google will be swiping our content anyway and what will happen if their plan doesn't work.&nbsp;All of this makes for engaging content on how we can be an E (expert) rather than a C (chatbot) in this AI-crazy world.&nbsp;Julia McCoy is the President of Content at Scale and is a bonafide AI Expert with added Experience. Content at Scale is the world’s fastest-growing AI writing platform for SEO marketers.&nbsp;A go-to resource for marketers, agencies, publishers, and content freelancers looking to step into the new world of AI with knowledge and integrity, Content at Scale helps marketers, agencies, publishers, and content freelancers adapt to AI content without losing the human touch.&nbsp;*Check out Episode 322 of The DigitalMarketer, which featured an interview with Content at Scale’s Founder, Justin McGill.Key Takeaways:01:20 What is Google generative AI all about?&nbsp;08:58 What examples were highlighted at Google's IO keynote?10:20 Can we trust Google?&nbsp;11:55 How hard will it be to be featured as an expert contributor?&nbsp;18:30 Will Google's new approach work for the average person?19:30 Will Google care how we create our content (using AI)?&nbsp;22:00 Google's struggles as an 'old' company23:15 Understanding what Google means by 'Experience'26:20 How will Google's tracking work?&nbsp;29:00 How to tie your advertisers into your content&nbsp;31:00 How is Google AI going to appease its publishers?&nbsp;31:50 How do I publish content to get ahead of Google generative AI?34:10 Why content creators will still be valuable36:00 The value of identifying your unique content style39:50 Does domain authority still matter?41:00 The advent of VR and a future marketer's paradiseConnect with Julia McCoy:Website - Content at Scale - https://contentatscale.ai/LinkedIn - Julia McCoy - President - Content at Scale | LinkedIn - https://www.linkedin.com/in/juliaemccoyBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook:...

Are you a business professional or business owner who's weighed up the idea of writing your own book?&nbsp;You've been raised in a world where you've been psychologically conditioned to trust a book, but now everything is digital, and to add to the confusion, there's AI!Paul McManus is the co-founder of More Clients, More Fun and the author of 'The Short Book Formula'.&nbsp;He's in conversation with TDM's Mark de Grasse, and together they're exploring the reasons why you should publish your own book.&nbsp;This starts with seeing your book as a marketing tool and an authority builder.&nbsp;&nbsp;They promise that what you should do with that book to generate sales will be discussed in a 'part two' episode soon.&nbsp;For now, the emphasis is on the hard copy book as part of the marketing, lead generation, and sales process.&nbsp;A book can create a brand, facilitate trust, and it elevates your status.&nbsp;If you feel that actual writing is too much of a barrier to entry to your masterpiece or that you're just too embarrassed to convey your story, then Paul's publishing process involves system creation, ideation, and reforming concepts into something that's deliverable and scalable, will be right up your alley.Paul McManus is the co-founder of More Clients, More Fun and the author of 'The Short Book Formula', the ideal solution for financial professionals who want to write and publish their books quickly and efficiently.&nbsp;Their unique approach allows you to get your message out to the world in record time (six short weeks) without sacrificing quality.&nbsp;Their approach will also help you make sure that your book is compelling and engaging so that your readers will become clients and champions of your business.Key Takeaways:00:59 Why should anybody (professionals or a business) have a book?08:00 How is AI (ChatGPT4) changing the publishing landscape for Paul?14:44 Print versus digital: do you have to actually print?19:10 Using AI to write your book: what are the challenges?&nbsp;23:50 Becoming a published author in only six weeks25:10 Appreciating Paul's process of working with his clients28:20 Why it's worth working with a publishing professional Connect with Paul G. McManus:Website - The Short Book Formula - https://www.theshortbookformula.com/Link Tree - @paulgmcmanus | Linktree - https://linktr.ee/paulgmcmanusBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of Scale<a...

In an ocean of AI-driven content, how do you find your unique voice and identifiable personality that ensures your message doesn't get lost at sea?Molly Mahoney is The Prepared Performer and she's sharing the wisdom of articulating your own unique character attributes (at least 20!) before you start feeding your AI chatbot prompts and coming up with new content.&nbsp;There's a wonderful method to Molly's madness that involves the Quesadilla of Awesome and an intentionally misspelled acronym that will force you to check in with what you stand for as a brand so that when your content is reflected back to you, you'll know right away whether it is on point or not.&nbsp;TDM host Mark De Grasse and Molly also share on how to prevent Chatbot hallucinations, embrace AI's personality quirks, and the frameworks you need to be a better content writer.&nbsp;From awesome quesadillas to banana phones, there are ways to create content and community in quirky ways that set us humans apart from our artificially intelligent digital doppelgängers. Creating magic starts here.&nbsp;Molly Mahoney is the founder and CEO of The Prepared Performer. She teaches people how to turn their message into a profitable movement by having more fun (and ultimately making more money) without guru marketing or high-pressure sales tactics.&nbsp;Learning how to perform better in business begins with performing better in front of others. Elevate your Awesome Podcast with Molly Mahoney and The Prepared Performer team. Key Takeaways:02:00 How does Molly make her AI content more human?02:40 What is the Quesadilla of Awesome?07:00 Making a list of 20 things that make you a uniquely awesome human being08:10 How to appreciate yourself with the SAAVE acronym12:00 Creative AI prompts once you've articulated your uniqueness15:40 Creating a character before you create your AI content16:50 Making an emotional connection with your AI content19:30 How to prevent Chatbot hallucinations20:40 Being patient with your AI prompts26:00 Creating random content with AI27:00 Banana phones!&nbsp;32:00 The low risk associated with trying out ideas using AI chatbotsConnect with Molly Mahoney:Instagram (and the Free Gifts Molly mentions) - Molly Mahoney * Video * Organic Social * Sales * Gen AI (@thepreparedperformer) • Instagram photos and videos - https://www.instagram.com/thepreparedperformer/?hl=enWebsite - the Prepared Performer - https://www.thepreparedperformer.com/YouTube - The Prepared Performer - https://www.youtube.com/user/ThePreparedPerformerBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable<a...

How can you create meaningful, long-form content, using AI, in a way that ticks all the boxes and doesn't leave you scrambling to plug the holes left by unverified sources and hallucinatory AI 'facts'?Justin McGill, founder of Content at Scale, might have the answer you're looking for. His long-form SEO content software has just undergone an important upgrade, Content Scale 2.0, and his company has been in the AI writing game for a good few years now and is getting awesome results.&nbsp;It's as simple as putting in a keyword that you want to rank for, and the AI writing platform will provide you with a published-ready article out of the box.&nbsp;It also uses natural language processing to develop relevant keywords, and its AI detector tool is also an internet-renowned thing of beauty.&nbsp;AI is moving super fast, with thousands of products launching each week. TDM's host Mark De Grasse's conversation with Justin is able to separate the AI wheat from the digital chaff, empowering potentially bewildered or overwhelmed digital marketers out there with the know-how to ask the right AI prompts before getting lost in a sea of SEO content.&nbsp;Justin McGill is the founder of Content Scale. Launched in September of 2022, Content at Scale is the world’s fastest-growing AI writing platform for SEO marketers. They help marketers, agencies, publishers, and content freelancers adapt to AI content without losing the human touch.&nbsp;Content at Scale is a go-to resource for marketers, agencies, publishers, and content freelancers looking to step into the new world of AI with knowledge and integrity.Key Takeaways:01:10 What is Content Scale 2.0?&nbsp;03:53 How to take your ChatGPT content writing up a notch05:03 What was Justin's development cycle for Content Scale 2.0?08:00 Going back to the drawing board with an AI SASS product11:05 Is it a good idea to keep a beta label?15:00 Better ways to spend time than creating content: promoting it instead19:32 Understanding the AI detector functionality21:55 What's Google likely to do in terms of generative content?&nbsp;25:37 Which industries are content creators going to become valuable in?26:36 How Bing is bringing AI to the search game to up their game32:15 What's next for Content at Scale?&nbsp;Connect with Justin McGill:Website - https://contentatscale.ai/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love<a...

With so many social media platforms out there, why should you consider Pinterest?&nbsp;For starters, Pinterest is where 'social media meets search engine', meaning your content has a longer shelf life, with compounding interest as you build your content and audience.&nbsp;And, with 440 million active users, what’s not to like?&nbsp;Pinterest, the "visual discovery engine", is one of the 7 social media platforms that TDM covers in their Social Media Certification course.&nbsp;Lauren Petrullo is TDM's Pinterest expert, and she's in the studio today with Mark De Grasse extolling Pinterest's virtues.&nbsp;Lauren took over TDM's Pinterest account and shares how she grew their audience with 'idea pins' and repurposing old content for more eyeballs and click-throughs to TDM's website.&nbsp;As Lauren points out, Pinterest allows you to inspire people to take action - a far better quality than just having someone 'like' your post.&nbsp;The 'Google of social media platforms', Pinterest may best be paired with TikTok – as the platform likes short-form videos.&nbsp;And, like a fine wine, Pinterest ages well as your content remains prominent for 12 weeks or more.&nbsp;By spending just an hour a day you can generate 50000 monthly views to your Pinterest account in less than 90 days. Pin this conversation with Lauren Petrullo down now, and find out how it can help your business today.&nbsp;Lauren E Petrullo is a digitalpreneur and multiple business owner in the digital space. She owns Mongoose Media, a digital marketing agency that assists with growth and launch-focused solutions.&nbsp;Pinterest is one of the 7 social media platforms that TDM covers in their Social Media Certification course. Lauren is the Pinterest educator for this course, as well as an E-commerce expert for TDM's Social Media Certification.&nbsp;Key Takeaways:01:40 Why should a digital marketer use Pinterest?03:25 Understanding Pinterest's layout04:22 The value of being keyword-based05:28 What pairs best with Pinterest?&nbsp;07:50 What Lauren achieved managing TDM's Pinterest account11:32 Appreciating Pinterest as a visual platform12:37 Should you create spam content on Pinterest?Connect with Lauren E Petrullo:Instagram - https://www.instagram.com/p/BntPyq1nkKR/?hl=enMongoose Media - https://mongoosemedia.us/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable<a href="https://scalable.co?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen"...

With over 1 billion active monthly users (and counting), we know that TikTok is blowing up. Despite the threat of it potentially being banned in the US, it doesn't look like it's going anywhere anytime soon.How can your business embrace TikTok as a social media platform to connect with your audience? Max Finn is the President of Unicorn Innovations and TDM's TikTok expert for our new Social Media Certification.&nbsp;Max is sharing insight on why it's not too late to get on TikTok with your ad content, especially if your marketing strategy can be in conjunction with your other social media content on more established platforms like Facebook.&nbsp;Why is the ROI on time to create effective TikTok ad content so worthwhile? Why should marketers be seeing the 'kids' on TikTok as the next generation of consumers with buying power? And why do you need to be on the platform as a consumer yourself before you can just start creating ad content on it?&nbsp;&nbsp;These are just some of the meaty issues Max and Mark De Grasse bite into (or should that be: ByteDance their way around?). From what you should do with your first three posts (that get boosted by TikTok) to unpacking the latest trends, Max's pragmatic advice opens up a world of TikTok ad content possibilities.&nbsp;Max Finn is the President of Unicorn Innovations and TDM's TikTok expert for our new Social Media Certification. His affiliated URLs are unicorntraffic.com (which will help you track your ad content across multiple SM platforms) and tiktokinsiders.com (which will help you fix your TikTok ads if they aren't working).&nbsp;Key Takeaways:03:17 Investing in marketing to future generations by understanding now06:05 Why parents are joining TikTok07:27 Unpacking the TikTok metrics – over 90 minutes spent on the App per day!08:42 The value of advertising your agency on TikTok10:53 Why you need to be on TikTok as a consumer to understand how to create ad content12:50 Appreciating the style of ad content that is being run on TikTok15:12 Why the ROI on time to create effective TikTok ad content is so worthwhile&nbsp;16:33 How long does it take to understand the App before you can start making ads for TikTok?18:15 What should you do with your first three posts (that get boosted by TikTok)?&nbsp;22:36 Learning to move beyond the recommended 'hacks' and become a good storyteller25:00 What if TikTok gets banned in the US?&nbsp;32:25 How TikTok feeds into other SM platforms in the buyer journeyConnect with Max Finn:Unicorn Traffic - https://unicorntraffic.com/TikTok Insiders - https://tiktokinsiders.com/Instagram - https://www.instagram.com/maxfinn/?hl=enBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's...

What does your audience want? What platform are you posting on? And what are you really great at? These are the three key variables Rudy Mawer considers when creating online content.&nbsp;Rudy is a digital marketing strategist, helping companies scale effectively using social media marketing. He is in the studio and in conversation with The DigitalMarketer’s Mark De Grasse.&nbsp;&nbsp;Is Instagram a better place to grow your brand than TikTok? How do businesses combine paid advertising with organic content? And when should you boost your content?&nbsp;&nbsp;The answers to these and more social media marketing conundrums we’ve all mulled over are all covered by a social media whiz kid who is sharing his strategies and advice on how to grow your brand online.&nbsp;The future of Facebook groups and building your tribe, as well as what it takes to stand out from the crowd in today's overpopulated social media landscape is well articulated by Rudy Mawer ahead of his involvement with TDM.&nbsp;Rudy is also chatting about some of the materials he and TDM are using in the Social Media Certification course coming out in Q1 2023.&nbsp;Rudy Mawer is Living The Red Life (also the name of his podcast). As a celebrity marketer and social media marketing specialist, Rudy also invests in companies through his company, Mawer Capital, helping them scale. He is the CEO to multiple brands and companies and employs over 100 staff in his company.&nbsp;Key Takeaways:00:57 Understanding how Rudy is 'everywhere' these days&nbsp;01:58 What Rudy learned from DM02:44 Are Facebook and Instagram dead?04:10 How does Rudy balance paid advertising with organic content for a Facebook launch?04:53 How Facebook Groups and communities are being pushed these days06:05 Has there been a change in the cost of Facebook ads?07:15 How to create valuable content for social media - Rudy's three key variables08:34 How do you stand out from the crowd?10:02 How did Rudy create the Red Life persona?12:56 How to integrate boosting your content with your ads14:31 Why should anyone use Instagram instead of TikTok?&nbsp;16:10 What is Rudy teaching in the Social Media Certification course?Connect with Rudy Mawer:Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawerBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable<a...

Let's imagine a lead generation world where we let the user determine the message and what resonates with them, rather than finding a user that fits our message. Thanks to AI and people like Daniel Levis and his company 'Science of Client-Getting', that world is already here.&nbsp;TDM host Mark De Grasse is chatting to Daniel Levis about how AI lead generation content is being specifically tailored to an individual potential customer.&nbsp;AI lead generation magnets that ask questions one after another, curating a script and conversation as you go along, results in an irresistible discovery call (with a real human).&nbsp;Daniel's company has been doing this for over a year now, and the results are great: his clients are getting a higher return on ad spend, meaning they can scale a lot bigger – and a lot faster.&nbsp;This TDM episode is a study in what it means to develop the customer relationship through interactive lead gen, to pre-sell, pre-qualify, and build up a real list of 100,000 plus clients – rather than just saying 'Hey, I've got this cool thing I'm selling'.Customized, interactive content whereby customers are making micro-commitments as they answer each AI-driven question and consume lead-gen content tailored to their individual palette is indeed the future. A future that's already here.Daniel Levis is the founder of 'Science of Client-Getting', a company specializing in automated, systematized hyper-growth for coaches, consultants, advisors, agencies, service pros, and solution providers. Daniel also runs Levis International Marketing, an online marketing consultancy, think-tank, and an educational resource.Key Takeaways:01:06 Understanding AI lead generation magnets that ask questions02:32 How AI is creating irresistible discovery calls05:00 Appreciating AI and the science of client-getting&nbsp;05:40 Letting the user determine the message&nbsp;06:41 How do you populate the questions the AI asks?10:32 Obliterating the disconnect between marketing and sales&nbsp;13:53 TypeForm as the leading technology in the text-driven lead gen space16:12 How to implement a lead generation magnet18:20 Does the AI avoid sensitive, non-PC questions?22:54 What are the KPIs worth watching out for?&nbsp;24:12 What industries is this doing well in?&nbsp;Connect with Daniel Levis:scienceofclientgetting.ai - https://getclients.daniellevis.com/digital-marketerWebsite - https://www.daniellevis.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable<a...

Are you interested in combining your more old-school, direct marketing (e.g., mail-in) with more modern digital marketing methods?&nbsp;Robert Lee is the owner of Atlanta Business Circulators and a Certified Partner with The DigitalMarketer.Robert sheds light on the statistics around how direct mail marketing still has its place and how long even a piece of 'junk mail' will hang around in your house.&nbsp;The real opportunities that have been created in Robert's business over the past year have been with how he has embraced digital marketing to give his direct marketing a more personal touch.&nbsp;From printed QR codes that take you to a landing page (with your name on it!) to innovative offers that you can advise your vendors on to grow their business, Robert testifies to the growth acceleration framework and support from TDM that helps him grow his business – which in turn helps other businesses grow theirs.&nbsp;It's an entrepreneurial thing of beauty and a reminder of the valuable role marketing has to play in helping small businesses grow.&nbsp;Robert Lee is the owner of Atlanta Business Circulators. His services offered include digital marketing, social media marketing, direct mail marketing, and advertising.Robert is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program.&nbsp;Key Takeaways:01:14 Does mail-in marketing still work?02:39 How can you combine mail-in marketing with digital?&nbsp;06:21 In what industries do a combination of both work?09:33 What mail-in offers work well with creating online conversions?&nbsp;11:35 How to prep your vendor before they make an offer17:39 How does the affiliate program tie in with growth acceleration19:31 Robert shares the merits of being a certified partnerConnect with Robert Lee:LinkedIn - https://www.linkedin.com/in/rwlee2Lesix Agency - https://lesix.agency/Atlanta Business Circulators - https://mailwithabc.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable<a href="https://scalable.co?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen"...

Which clients do you enjoy serving the most? Because those clients are the ones you will invariably give your best to.&nbsp;Etan Polinger is the owner of Prosperous Media, a full-service digital marketing agency that, perhaps, bit off more than it could chew when Etan first started out on his own.&nbsp;Etan has since learned a thing or two about choosing which clients to work with you as you scale.&nbsp;Etan is chatting with Mark de Grasse today about the benefits of becoming a Certified Partner of The DigitalMarketer's Agency Accelerator Program.&nbsp;In particular, the structure and framework that concepts like the Customer Value Journey have provided Etan with as he revels in partnering with The DigitalMarketer.&nbsp;Discernment when it comes to niching down and working with the right clients on the right kind of projects is discussed, as is the authenticity that comes with having failed before and not positioning yourself to your clients as some kind of know-it-all guru.&nbsp;While immediate growth as an entrepreneur may be considered awesome to some, for others, the sudden scalability of your enterprise (particularly in the digital marketing space) creates its own new set of business challenges.&nbsp;The value of having a partner such as The DigitalMarketer is well articulated by Etan in this honest account of his success as well as the challenges that success has brought.Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program.&nbsp;Key Takeaways:01:12 What happened? Etan's journey as an entrepreneur and then joining the Accelerator Program06:32 Appreciating Etan's breakout moment: understanding the Customer Value Journey09:26 Learning to let go of clients that you can't serve to the best of your ability12:16 How does Etan plan and systemize his business future as he niches down?16:00 Being in the right frame of mind to help your clients (having failed before)18:44 Building a business model that is based on AI opportunity22:45 Overcoming Imposter Syndrome so people will do business with youConnect with Etan Polinger :LinkedIn - https://www.linkedin.com/in/etan-polingerBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of Scale<a href="https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen" rel="noopener...

How is the world of SEO being shaped by the introduction of AI into content creation? And just how many search results can there possibly be for the best donuts in Georgetown, Kentucky?&nbsp;Mark is combining some of his newfound enthusiasm for AI with some of his old-school skepticism for Google's SEO and asking Dennis Yu, the CEO of Blitzmetric, to weigh in on the debate about where the SEO industry is headed.&nbsp;Should SEO businesses pivot to content creation? Are you using your social media platform as content creation that feeds the search engines with the right 'signal'? And is search even on the increase in recent years?From his time at Yahoo, to his vast experience in the SEO and digital marketing industries, Dennis is expertly equipped to remind us that, for now, good content still wins, and that perhaps the best way to create good content is by collaborating with other established people in your industry.&nbsp;&nbsp;Learn about Google's new content policy, how to change your search results by logging off first, and the right prompts to feed your ChatGPT when crafting content – all in this fascinating episode of The DigitalMarketer.&nbsp;Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. They offer courses, implementation, and consulting. He is also the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals such as doctors, engineers, and teachers where people can get trained and have a job at the same time.&nbsp;He is joined by Jacob Hastings, the Director of Analytics for BlitzmetricsKey Takeaways:02:40 Appreciating Google's new content policy, EEAT06:50 Learning smart ChatGPT prompts&nbsp;14:20 'PAA' (People Also Ask) – how the shape of search is changing&nbsp;18:06 Are people searching less nowadays?22:00 Why searching through your own profile will yield different results25:00 Is Google's SEO system broken?&nbsp;30:12 Can we keep creating content through keyword optimization?34:30 Can SEO emulate TikTok in terms of showcasing what you like?39:30 Can Google come up with an AI that people can use and will trust?41:34 What practices should you change to ensure your content still gets found?44:00 Is it risky to provide Google with too much of your personal content?Connect with Dennis Yu:LinkedIn - https://www.linkedin.com/in/dennisyuWebsite - https://blitzmetrics.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable<a href="https://scalable.co?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen"...

How can you harness the power of AI as a tool for your business without spending endless hours on ChatGPT, perhaps afraid that Artificial Intelligence is coming for your job anyways?Damian Thompson's company helps SEO-focused content publishers automate their content creation through the use of AI.As such, Damian is expertly positioned to discuss the philosophical and pragmatic issues around the hot topic that is AI.&nbsp;As digital marketers, how can AI target specific avatars and save us from having to repurpose the same piece of original copy?&nbsp;How can we embrace it as a tool to help us write and edit better, rather than seeing it as a battle with technology that we are likely to lose?&nbsp;Mark and Damian are riffing on a future uncertain where AI could literally change the way we search, and the way we are able to repurpose one piece of content (say, a podcast) and turn it into something else entirely (an original long-form article).&nbsp;Damian spends most of his time playing around with new software and his enthusiasm for how tech disruption changes the way we work and live is clearly articulated in today's episode of TDM that is bursting at the seams with AI insights.&nbsp;Damian Thompson is the VP of Business Development &amp; Partnerships of Content at Scale. His company offers to produce 10 long-form blog posts in a single day, that’s so human-like it bypasses AI detection. For a free trial, visit Content at Scale AI Detector.Key Takeaways:02:04&nbsp; Understanding AI from a layman's perspective06:14 What has been the turning point for embracing AI?09:17 If it makes something simpler, it must be AI. Right?11:18 Understanding the value of quality content marketing 14:20 How to produce higher quality content with more frequency17:30 Why the quality of online content will improve thanks to AI26:58 Will Google stop sending traffic to your website soon?37:58 Assessing ChatGPT4&nbsp;Connect with Damian Thompson :LinkedIn - https://www.linkedin.com/in/damianthompsonWebsite - https://contentatscale.ai/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast...

What would you do if you had to pick yourself up from your bootstraps and start over again in business, all on your own?&nbsp;Ben Albert was in that position — and he’s today’s guest on TDM, talking with host Mark de Grasse about how he built a new marketing business using the podcast model.&nbsp;Ben is now the owner and founder of Real Business Connections, a marketing business involving podcasting.&nbsp;He found himself furloughed during the pandemic, and so he reached out to his high school alumni on LinkedIn and invited them onto his show.&nbsp;He grew an audience and a list of impressive testimonials, as well as providing himself with a salary, in one short year.&nbsp;His journey into the business of podcasting is a simple story about doing the work and being humble when you’re doing it. And, if you do want a smart ‘cheat,’ start local, and then grow from there.&nbsp;And when you look back and realize that you’ve done it all on your own, remember that no, you didn’t in fact make the bootstraps, and there’s a pool of knowledge always there for you to continue to tap into.&nbsp;Real Business Connections is Ben Albert’s business – and the name of his podcast. He interviews executives, entrepreneurs, convicts, behavior scientists, sales trainers, wellness experts, and more.Ben believes it’s his role to extract the best nibbles of wisdom from these experts so he can compress decades of wisdom into minutes for his listener.Key Takeaways:02:58 The benefits of local focus for podcasting and content creation04:40 Finding a Rochester business podcast niche06:00 Doing the work as a marketer when you’re just getting started09:20 Why focusing locally is the easiest cheat you can do13:06 The benefits of a controlled environment (your podcast space)15:47 Ben’s technique for collecting testimonials21:44 When to ask a guest for a review25:10 Are you really doing it on your own?27:53 How the Five Frameworks can help you30:30 Fun and fulfillment as core valuesConnect with Ben Albert:Website - https://realbusinessconnections.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your...

What does the intersection of personal and business branding look like, and how can we use that to foster a connection with our consumers, as well as our employees?&nbsp;Does a company’s employee necessarily need to share the same brand values as the company itself?Rachel B. Lee is a personal and business branding consultant, and she’s answering these questions for us today, while also tackling the more tricky philosophical issue of purpose as it relates to articulating why we are doing what we do.We can’t all save the world, as Rachel candidly points out. But there’s a ‘leaning in’ to what gives us joy as we create content and develop our brands.&nbsp;That is perhaps a more purpose-driven approach to marketing than simply powering through a job or brief that we aren’t enjoying.&nbsp;Creating meaningful, unique content — especially with the advent of AI — still requires that authentic human touch.&nbsp;How we convert that content into sales while not suffering from content fatigue, and how we build advocates for our brand rather than just customers, or followers even, are the vital marketing issues that lie at the heart of this illuminating conversation between two highly adept brand and marketing consultants.&nbsp;Rachel B. Lee is the co-owner and CMO of Standout Authority, a marketing and branding strategy company she founded with her husband, Joshua B. Lee.&nbsp;Key Takeaways:01:24 Advocating Personal Branding04:20 Unpacking a business brand’s value proposition06:28 Separating Passion from Purpose11:00 The journey of finding your (humble) purpose14:20 Developing a good content strategy&nbsp;16:30 The challenge of conversion on content18:13 Where is my audience, and what is my value proposition?20:03 Using a newsletter to chop it up into several pieces of content21:30 Not just building customers or followers, but advocates23:00 Creating content — and not knowing who’s consuming it25:03 Using AI as a tool to create personal and business branding contentConnect with Rachel B. Lee:Website - ​​https://standoutauthority.com/LinkedIn - https://www.linkedin.com/in/therachelbleeBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge

Creating brand authenticity and establishing a strong customer relationship requires empathy and relatability in a post-pandemic world where we all got to see each other without makeup on.How do you show your ideal customer ‘the mess’ that is going on with your business while still presenting a polished, aspirational brand?&nbsp;Christene Marie specializes in the curation of business and marketing strategy powered by meaningful, compelling content that elicits emotion-driven response and action by illuminating the ‘why’ of leading organizations and top executives.She is sharing the similarities between creating movie characters and consumer avatars, and the importance of building a strong personal brand as a way to foster trust as you engage with potential new clients.&nbsp;How do we make time for personal space while seeking human connection, and how do we nurture our own empathy and capacity for self-reflection as we step out into the world, both as personal brands and as businesses? Christene has some fascinating insight into empathy-driven marketing that listeners of TheDigitalMarketer will surely appreciate.Christene Marie is a branding and marketing strategist, and the CEO and Founder of Starin Strategies. She has just returned from Sundance Film Festival where she was championing female empowerment in the film industry.&nbsp;Key Takeaways:01:07 Christene's Debut Feature Film at Sundance Film Festival&nbsp;05:47 Understanding your customer and being authentic07:14 Empathy and self-reflection in a post-pandemic world08:25 Allowing for human connection AND personal space10:35 The constant cycle of 'figuring out new stuff' in digital marketing13:11 Understanding the customer journey from adoption to advocating the brand21:40 How do you deal with a terrible executive when building their brand?&nbsp;23:56 The strength of your brand will allow you to make mistakes&nbsp;Connect with Christene Marie:LinkedIn - https://www.linkedin.com/in/christenemarieWebsite - https://christenemarie.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual...

Growing your business online with LinkedIn can prove challenging – especially if you don't know where to begin.&nbsp;Do you focus on your personal profile or is it better to create potential customer engagement using your business profile?&nbsp;And how do you turn awareness into something meaningful, like leads?Mandy McEwen is the Founder and CEO of ModGirl Marketing. She's also the de facto ‘Queen of LinkedIn’ when it comes to creating actual engagement for your business.&nbsp;Her advice is that you create engagement by building community in a time where attention span is everything.&nbsp;This can start with mixing up your content, as well as having a good headshot and profile headline.&nbsp;There are other simple but effective tips as you straddle your time between your personal and business profile, such as inviting 100 of your personal contacts (per week) to like your business page.&nbsp;Mandy has plenty of sensible tips to optimize your Linkedin page, which should then be distilled into an online marketing strategy that can be executed for 90 days.&nbsp;From CEOs wanting to stay out of the limelight to those wanting to post political statements to go viral, the caveats and commendations are all here.&nbsp;Mandy McEwen is an expert on social selling. Her company, Luminetics, will train your inside sales team to grow their personal brands on LinkedIn and generate predictable, qualified appointments using the preferred business social media platform.Key Takeaways:01:05 What's gonna happen with LinkedIn in 2023?02:50 How to convert awareness into leads&nbsp;05:20 Why commenting on other people's posts leads to increased awareness06:30 How much time should you spend on your personal versus company page?09:20 How to optimize your LinkedIn profile15:10 Understanding protocol regards posting on LinkedIn17:10 Is it worth being controversial on LinkedIn19:12 Having a strategic 90-day plan to grow your business&nbsp;Connect with Mandy McEwen:LinkedIn - https://www.linkedin.com/in/mandymcewenWebsite - https://www.luminetics.io/homeBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for...

What is the future of marketing? With the many technological tools available today, marketers have so many chances to optimize their marketing efforts.&nbsp;But such tools, like ChatGPT, do not negate the need for traditional marketing techniques that focus on consumer behavior.&nbsp;So a good marketer needs to start by understanding his customer and diving deep into the Customer Value Journey (CVJ), which is the foundation for a successful marketing strategy.&nbsp;In this episode of The DigitalMarketer Podcast, host Mark de Grasse interviews James Bullis, founder and CEO of Ventin Webmaster Solutions, which specializes in building websites that help businesses grow. James has over 25 years of experience in web design and development, and he understands the importance of websites in reaching your target market and achieving your business goals.Tune in and discover how going back to the basics of marketing while embracing new technology can work wonders for your business. Enjoy the episode!Key Takeaways:00:50 - Can anyone really master the web? Why is James bringing back the “webmaster”?07:00 - Discover the secret to effective marketing12:14 - James talks about the process that went into rebranding his business, why he's switching to the subscription model, and how he's applying CVJ to his process15:00 - How ChatGPT helped James create his vision statement and understand his customer&nbsp;18:39 - Technological developments that have the potential to solve the big problems in this world25:10 - Old School Marketers vs. New School Marketers26:34 - A timeless piece of advice to anyone who wants to get into marketing&nbsp;Resources:-Breakthrough Advertising by Eugene Schwartz - https://breakthroughadvertisingbook.com/-Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald Baker - https://www.amazon.com/Times-Up-Subscription-Business-Professional/dp/1119893526-Scientific Advertising by Claude C. Hopkins - https://www.amazon.com/Scientific-Advertising-Claude-C-Hopkins/dp/1453821082Connect with James Bullis:Website - https://ventin.co/LinkedIn - https://www.linkedin.com/in/jmbullis/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp;...

Appreciating the positives of launching a podcast in a crowded digital marketing space is multi-fold: it can be a foot in the door for business opportunities, a way to grow your content library, and a smart sales funnel for your business.&nbsp;For Sebastian Rusk, it was more than this.&nbsp;It was a journey of introspection and self-discovery that merits closer examination as we find ourselves caught up chasing the next financial opportunity at the expense of our happiness.&nbsp;Sebastian is the Founder and Owner of Podcast Launch Lab. In today’s episode of The DigitalMarketer, he’s sharing his personal journey from disgruntled and broke MC to satisfied and successful podcast launcher.&nbsp;His business offering is to help you go ‘from idea to iTunes in 100 days or less’ with your podcast.&nbsp;And the free food for thought is that along the way you’ll probably do some soul searching too, using your podcast as a vehicle not just for business growth, but personal development too.&nbsp;As Sebastian’s T-shirt proclaims, “Podcasts Suck! (Unless You Have One). Frankly, he might be onto something.&nbsp;Sebastian Rusk is the Podcast Launch Lab founder and owner, as well as being a keynote speaker, comedian, author, and host of the podcast ‘Podcasts Suck!’&nbsp;Key Takeaways:05:15 Doing the work as a digital marketer — why that is all that matters&nbsp;06:31 What does it take to be an MC?06:54 How did Sebastian discover podcasting?15:30 How you can make money doing the things you love16:46 How to link podcasting with making money as a business strategy20:45 How podcasting can open doors AND lead to personal growth&nbsp;22:15 Can AI duplicate or replace human conversation in podcasting?Connect with Sebastian Rusk:Link Tree - https://linktr.ee/sebruskBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing

How do you feel when someone gives you a gift, especially one so thoughtfully selected and packaged for you–one in a custom box?&nbsp;Does the gift change how you feel about the sender?Many people have resorted to giving digital assets in today's digital world.&nbsp;Although some businesses still send swag boxes to their customers, there's nothing quite like the custom box experience.&nbsp;Imagine the anticipation of discovering what's in the box.&nbsp;In this episode of The DigitalMarketer Podcast, host Mark de Grasse chats with his namesake Mark Stern, founder of the Custom Box Agency.&nbsp;This company specializes in creating custom boxes that leave your customers wanting more. Hence, they can help you design an excellent customer retention strategy for your brand.&nbsp;As entrepreneurs, business owners, and marketers, we want to deliver a fantastic customer experience at every step of the customer journey.&nbsp;Partnering with someone who knows exactly how to craft a lasting experience–an experience by design–will make you stand out from the competition.&nbsp;Tune in and discover how the custom box program can help you improve your customer lifetime value and grow your business to the next level.&nbsp;Key Takeaways:01:20 - Discover the value that a custom box brings to everyone who uses it03:53 - The role of AI in enhancing customer experience05:15 - So, what's inside the box?08:33 - The idea behind the custom box&nbsp;11:49 - What is it like working with Mark and his team? Can they function as your business development system?16:57 - What results can a client expect from the custom box program?18:49 - Gamifying your customer retention strategy&nbsp;Connect with Mark Stern:Website - https://customboxagency.com/Facebook Group - https://web.facebook.com/groups/customboxcentral/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!<a...

Understanding how your business can market itself effectively on the wildly popular social media platform that is TikTok involves combining some traditional digital marketing savvy with innovative creative thinking to stand out from the crowd.&nbsp;Ylane Duparc is the owner of Probably, a full-service TikTok agency that has been growing subscription bases and business for its clients in tough, perhaps more ‘boring’ industries such as finance.&nbsp;Does the shotgun approach work (i.e. try everything if you’re just starting out on TikTok)? How do you turn views into subscribers and does it matter to the algorithm if your video looks like an ad?&nbsp;Ylane unpacks this all with Mark in an episode of The DigitalMarketer that, like a great TikTok video itself, is easily digestible and imminently entertaining.&nbsp;If you want to learn more about which lead magnets actually work, and how to turn your quantity of content into quality of engagement, then this episode is right up your alley. Or should that be: top of your algorithm? Please join us.&nbsp;Ylane Duparc is the owner of Probably Agency — ‘Organic Growth on TikTok Made Simple’.&nbsp;A background in theater directing and being an early adopter on the viral video platform himself has allowed Ylane and his team to take some amazing clients from small to huge followings in more traditional spaces.&nbsp;Ylane’s unique approach to problem solution, industry analysis, viewer engagement, and smart sales funnels has enabled him to offer a TikTok video subscription service that could successfully scale your business. Key Takeaways:02:15 Evaluating your audience, assessing what they’re looking for, and creating curiosity04:35 Does the shotgun approach of ‘trying everything’ actually work?&nbsp;06:10 Is it quantity over quality with regards to the amount of TikTok videos you post?&nbsp;08:19 How to convert views into subscribers10:00 Advice on turning views into leads and clients (monetizing your funnels)12:46 Will your video suffer if you have too many links that make it seem like an ad?14:37 Do any lead magnets work better than others? Clue: use the same medium16:50 Applying Ylane’s creative background to TikTok19:12 Engagement Tips: talking heads, industry analysis, script writing, and nailing the hook!&nbsp;Connect with Ylane Duparc:-Website - https://probablyagency.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge...

In a changing digital marketing landscape that is akin to the Wild West in terms of NFTs and 'fair&nbsp;use' when it comes to appropriating someone else's creative work, Rich Goldstein is the sheriff in town.&nbsp;Rich is the author of the American Bar Association's 'Consumer Guide To Obtaining a Patent' and he's helped his clients obtain over 2000 patents in a 25+ year career.&nbsp;Taking that extra, professional step to protect your big idea could be worth millions down the line.So, it's important to see it as an opportunity to maximize your business rather than an external threat that you need to protect yourself from.&nbsp;This starts with understanding the difference between patents, trademarks, and copyright.&nbsp;Rich's strength lies in the simplicity with which he eloquently communicates his message.&nbsp;This is an opportunity to educate and empower yourself as a digital marketer looking for the right IP to give your design drafts that competitive, commercial edge.&nbsp;Understanding the IP process begins here.&nbsp;&nbsp;Rich has helped his clients obtain over 2000 patents through his company, Goldstein Patent Law (which he founded over 25 years ago). Rich has a natural ability to explain complex legal topics in simple terms. He's still searching for that perfect mnemonic to describe patents for products, copyright for content, and trademarks for branding.Key Takeaways:02:00 Why should any marketing professional be worried about obtaining IP?04:05 What qualifies as something that can be IP?07:50 Understanding the process involved in obtaining IP14:54 How detailed does your description need to be in order to get the copyright?19:48: Accountability with NFTs (it's not the Wild West)24:10: Relying on the system by copyrighting a term and not regretting it later onConnect with Rich Goldstein:Website - https://www.goldsteinpatentlaw.com/The Patent Process - https://www.goldsteinpatentlaw.com/the-patent-process/The ABA Consumer Guide to Obtaining a Patent - https://www.amazon.com/ABA-Consumer-Guide-Obtaining-Patent/dp/1634256077Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC...

Entrepreneurs and business owners are always looking for ways to improve, whether that’s offering better products or implementing more efficient processes.&nbsp;But before you invest too much into your business, make sure it’s the right time to grow. However, growth does not only mean higher sales volume.&nbsp;It also means having a deeper understanding of your client's journey and providing them with the best possible experience so they stay with you for a long time.&nbsp;So how exactly do you take your business to the next level?&nbsp;In today's episode of The DigitalMarketer Podcast, Mark speaks with Digital Marketing Strategist EJ Saunders.&nbsp;Tune in as they talk about weaving your marketing strategy around the different stages of the customer journey and taking your customer to the next level.&nbsp;EJ also shares how he managed to remove himself from his business operations and allow his team to work at their best while he focused on his zone of genius.EJ is a DigitalMarketer Certified Partner and the CEO of Blaze Digital Solutions, an outdoor industry marketing agency focusing on building profitable digital ad experiences through Google, YouTube, Facebook, and Microsoft Ads.Key Takeaways:01:56 - How to take six months away from your business and accelerate your growth06:20 - How EJ built the 5-Level Ad Domination Framework and the time it took him to build it11:41 - The five levels of ad domination and how they work14:57 - Tracking and retargeting through Facebook and other platformsConnect with EJ Saunders and Blaze Digital Solutions:Website - https://blazedigitalsolutions.com/Facebook - https://web.facebook.com/blazedigitalsolutionsInstagram - https://www.instagram.com/blaze.digital/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in...

What is the difference between growth and scale, and how can we as digital marketers set marketing goals based on the numbers rather than just the desire for ‘more clients’? In today’s episode of The DigitalMarketer Podcast, Mark is joined by Damian Papworth, the CEO of&nbsp; Globital – a global, white label, wholesale digital agency resource partner. Together they are addressing some of the more common barriers to scale as a digital marketer in a global economy, by unpacking what is required to run a successful white labeling global agency. Damian is an expert in helping agencies scale with less. And as we’ll learn, it’s as much about number crunching and turning your fixed costs into variable costs as it is about clever strategies.&nbsp;Damian Papworth has worked with over 250 marketing agencies in 9 countries using 300 international staff to help scale agencies using a proven digital marketing system that is audited – and highly successful. As the CEO of Globital, a global, white label, wholesale digital agency resource partner, Damian is a down-to-earth Australian who understands the ever-changing digital marketing industry better than most – and from quite a high perch!KEY TAKEAWAYS:-04:05 How to set marketing goals based on the numbers rather than the strategy-11:30 How Globital helps agencies scale with less risk-17:55 The ethics of some white label agencies doing what they do as a marketing channel&nbsp;-28:37 How agencies need to go niche ahead of a potential recession&nbsp;Connect with Damian Papworth:-Website - Globital Digital Marketing AgencyBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Is a podcast still a thing in 2023? With over 400 million listeners worldwide, there's definitely room for one more podcast out there. Podcasting is here to stay and will continue to grow. So why not start your podcast today? One of the benefits of podcasting is the opportunity to build real connections who can help you grow your business. If you need help with creating content for your podcast, interviewing people is a great way to do it. But where do you find podcast guests? How will you get people to say YES? Today's episode will give you the answers and more cool tips on starting, growing, and eventually monetizing your podcast.&nbsp;The DigitalMarketer Podcast welcomes Travis Chappell, founder and CEO of Guestio. Travis also hosts the&nbsp;Build Your Network Podcast&nbsp;and&nbsp;Travis Makes Friends Podcast, which exemplifies his passion for building genuine relationships with people.&nbsp;Guestio is a software that allows you to find and book top-level talent to interview for your content, whether it’s a podcast, YouTube channel, or something else.Enjoy the episode!In this Episode:-01:30 Things that recession cannot take away from you-06:41 This is arguably the most important skill that any marketer can learn-08:40 How to get people ready to start a podcast-12:59 Tips on getting people on your podcast-18:19 Why you should stop doing pre-interviews-28:41 How to turn your podcast into a money-making asset-38:22 Nurturing the relationship with guests after the interviewResources:-Guestio: A Better Way to Find and Book Guests - https://guestio.com/Connect with Travis Chappell:-Email - travis@travischappell.com (Mention DigitalMarketer in the Subject Line)-Website - https://travischappell.com/-Facebook - https://web.facebook.com/traviscchappell-Instagram - https://www.instagram.com/travischappell/-Twitter - https://twitter.com/traviscchappellBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/Linkedin: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of Scale<a...

Building a business can be daunting and you're bound to make a lot of mistakes in the beginning. But if you're willing to swallow your pride, learn from your mistakes, and focus on providing excellent customer experience, you have a great chance to become successful. Today's guest has had his share of mistakes growing his brand and he's here to share it all.&nbsp;The DigitalMarketer Podcast welcomes Jay Perkins, co-founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses.Jay co-founded Kettlebell Kings in 2013 with some friends from college. Through hard work and a winning content marketing strategy, they grew the business and successfully made an exit in late 2021 to a larger e-commerce aggregator company.Tune in as Mark and Jay talk about what it's like starting a business from scratch, growing it, scaling, and negotiating a sale for a profitable exit.&nbsp;In this Episode:02:18 How did Jay niche down with his brand of kettlebells?05:47 Operational requirements for brands like Kettlebell Kings09:21 Making mistakes along the way until you become ready to scale11:43 How do you cultivate people to come back after their first purchase?16:17 How Jay built his content to make his content platform a real brand supporting his ecommerce business19:01 Building the connection with Living Fit and Kettle Kings brands&nbsp;24:34 What paved the way for Jay deciding on the next best thing for the business?Connect with Jay Perkins:- Website- LinkedInBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/Linkedin: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

As a digital marketer, should you worry as more AI tools become available? Would AI replace humans? How far can AI evolve? What can you do so you don't get displaced by AI?&nbsp; In today's episode of The DigitalMarketer Podcast, Mark and three digital marketing creatives–David Canington, Adrian Boysel, and Brad Ball–talk about the role of AI in marketing. They also share their predictions and thoughts on how AI can impact the marketing industry and whether marketers will be out of jobs in the near future. One thing is for sure: AI is a definite game changer and an equality of opportunity for those who can learn how to leverage the power of technology.&nbsp;David owns Ardent Creative, a full-service web design and digital marketing agency in Fort Worth, Texas.Adrian is the CEO of Adrian Agency, a social impact marketing agency, and Instagraphics, the #1 platform for creatives.&nbsp;Brad is the founder of Liquis Digital, a Web Design Company and Digital Marketing Agency.In this Episode:00:13 Is AI going to replace marketers?19:51 Are there possible dangers when marketers use the same AI components all at the same time?23:28 Will the use of AI negate the need for skills?31:40 What would be the impact of AI on marketing by the end of 2023?Connect with the Guests:- David Canington, Ardent Creative- Adrian Boysel, Adrian Agency and Instagraphics - https://adrianagency.com/, and https://instagraphics.com/- Brad Ball, Liquis DigitalBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/Linkedin: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the

Artificial intelligence has already made its way into major industries and is quickly making its way into the digital marketing landscape. Should you be concerned if you are a digital marketing agency owner? Do you think AI will contribute to the success of your business, or is it something that will eventually wipe out small businesses, yours included? When you don't fully understand something, you tend to fear it. But what is the truth about AI?&nbsp;In today's episode of The DigitalMarketer Podcast, Mark engages in a dynamic conversation with Thomas von Ahn, Chief Marketing Officer of Viral Solutions, a full-service marketing agency. Together, they discuss a topic that is of primary interest to many marketers out there. How might AI impact marketing agency management? If you're interested in knowing more about AI's impact on marketing and what you can do to pivot your business, don't miss this episode of The DigitalMarketer Podcast.“The key to a successful business, no matter what industry you're in, is your ability to execute on a plan or the information that you've been given whether you're making widgets or you're a lawyer.''&nbsp;- Thomas von AhnIn this Episode:&nbsp;-What can Mark and Thomas say about AI and ChatGPT? Should professional service providers worry about them being replaced by AI?-Is AI a threat to small business owners?&nbsp;-Google search vs. AI/ ChatGPT-What is AI bias? Can that bias be eliminated? What is the potential impact if the bias is not sorted out?-With the significant shifts in the digital marketing space, how would agencies know who to trust and believe?-How does AI impact trademarks, patents, copyrights, and other types of intellectual property?-What is the future of digital marketing, and how can marketers compete with the emergence of AI?&nbsp;-Is there a threat of privacy violation while utilizing AI?-How can digital marketing agencies move toward the future direction in this quickly evolving space?&nbsp;And more!Connect with Thomas von Ahn:-Website - https://viralsolutions.net/-Instagram - https://www.instagram.com/viral.solutions/-Facebook - https://web.facebook.com/viralsolutions-YouTube - https://www.youtube.com/user/ViralLLCBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/Linkedin: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable<a...

The way people consume content is moving more and more towards video. So if you've never done a single video content or are terrified of getting in front of the camera, it's time to overcome that fear. To help you do that, podcast host Mark de Grasse interviews Tracy Goodwin. Tracy is an internationally known voice expert and an award-winning speaker who has taught hundreds around the globe to make a big impact with their voice. Tracy is the founder of Captivate the Room and the host of the podcast with the same title. She created the Psychology of the Voice Effect Program which not only addresses the sounds that are secretly sabotaging you but also eradicates the mental driver keeping the sound in place.&nbsp;In today's episode of The DigitalMarketer Podcast, Mark and Tracy talk about excellent techniques you can use for presentations, storytelling, and “captivating the room'' on video. So if you are ready to make a bigger impact and have a voice that makes people listen, this episode is for you!&nbsp;Key Takeaways:-What's the difference between typical voice coaching and Tracy's technique?-This is one of the major reasons people struggle on video-How do you find your “real voice''?-How can you connect to somebody else's message when presenting for a client?-Is there a better way to practice your content before getting in front of the video?-How do you authentically present your call to action to a high-ticket offer without sounding needy?-Tracy's advice for someone who has never done a video or is terrified of doing a video&nbsp;Connect with Tracy Goodwin:-Website - https://captivatetheroom.com/-Instagram - https://www.instagram.com/captivatetheroom/-Facebook - https://web.facebook.com/captivatetheroom/-LinkedIn - https://www.linkedin.com/in/tracyagoodwin/-Podcast - https://podcasts.apple.com/us/podcast/captivate-the-room/id1091333779Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/Linkedin: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of Scale<a...

Are you struggling to create content for TikTok? We might have found a solution.&nbsp;On today's episode, host Logann Norris sits down with Mandy McEwen to discuss how millennials and older generations can eliminate stress from video content creation. Mandy is the Founder &amp; CEO of Mod Girl Marketing and Luminetics. She has been marketing successful brands online since 2007. In 2010, she started a marketing agency, Mod Girl Marketing.Creating videos for social media can be overwhelming. But as Mandy explains, it doesn't have to be. With attention spans rapidly declining, a 30-second video is all you need to get ahead.&nbsp;Tune in to learn the secrets behind every great piece of content on social media and what you can do to get the most out of TikTok without necessarily dancing to popular sounds.&nbsp;IN THIS EPISODE, YOU'LL LEARN:Getting started with video content creationHow to outsource your TikTok creation to a Gen ZBusinesses ignoring video will struggle in futureThe future of hiring and outsourcing tasksYouTube Shorts versus TikTokInteresting stat on LinkedIn videosWhy vanity metrics don't determine success on social mediaBlack Friday dos and don'tsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mandy's LinkedInModgirlmarketing.comConnect with Mandy on Instagram&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Get Conversion Optimization...

In this conversation, Josh and Mark discuss the importance of automation and AI tools in marketing, as well as the importance of connecting with an audience on a human level. Josh explains that marketers should use AI tools to educate their audience rather than trick them into making a purchase. He also emphasizes the need to build a personal brand by creating content that sparks emotion in viewers. Josh suggests using polls, videos, and audio to engage with an audience and encourages marketers to be genuine when creating content. He also advises against perfectionism in marketing, as it can make viewers feel like they are being pitched or sold something. Ultimately, Josh emphasizes the importance of connecting with people on a human level in order to create lasting opportunities and legacy online.IN THIS EPISODE, YOU'LL LEARN:The Human Revolution: Combining How Others See You And How You See YourselfUnderstanding The Benefits Of Singapore Math And Ai For Education And MarketingRelating Who You Are To Connect With OthersConnecting With Others Through Content: Balancing Personal And ProfessionalGetting Started With Social Media: Understanding Your AudienceCreating Advocates For Lasting Success: The Power Of Human EmotionLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Joshua B. Lee LinkedinWebsiteOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:How Marketers Manage Visual AssetsGoogle Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!AirGet Conversion...

Want to know how you can scale your customer's lifetime value?On today's episode, host Mark de Grasse sits down with Rudy Mawer to discuss customer lifetime value and how you can build a multi-million dollar business through Facebook ads. Rudy is an international entrepreneur and expert marketer. He built two multimillion-dollar businesses in two years by age 27 - and now runs a fully done-for-you marketing agency specializing in ecommerce brands and helping experts and celebrities scale their brands.Tune in to learn how Rudy built multimillion-dollar businesses by mastering Facebook ads, direct response, and funnels. Discover the basics of customer lifetime value, why it's important, and some time-tested strategies to maximize it.IN THIS EPISODE, YOU'LL LEARN:The intersection between science and marketingUnderstanding the customer's "Why" and why it mattersMarketing is about grabbing people's attentionWhat to expect in the future of digital marketingHow to maximize the lifetime value of a customerA holistic approach to organic content on InstagramAd Creatives: Best practices to make your ads stand outThe number one rule to becoming successful in lifeLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Connect with Rudy on LinkedInRudy's Instagram&nbsp;Mawercapital.comTheredlife.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in...

What in the world is going on with Meta advertising?There is no better person to answer that question than one of Meta's former employees, Tevah El Emmet, "The Idea Man" and founder of Nspired Media. On today's episode, host Mark de Grasse and Tevah discuss the current state of Meta advertising and how marketers can maximize the full potential of Meta.&nbsp;Tune in to learn how marketers can get ahead by developing a culture of producing fresh content and using all available tools to drive customer results. Discover why Tevah believes the best marketers do not depend on one advertising platform for success. Instead, they test out everything and are never afraid of pivoting to something else.&nbsp;IN THIS EPISODE, YOU'LL LEARN:The changes to expect from Meta and digital advertisingHow to create evergreen content&nbsp;How Ad optimization influences ad campaign successWhy marketers and small business owners need to create content&nbsp;What to do when Meta launches new featuresSimple marketing experiments and ad ideasThe single biggest fear all marketers faceLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Connect with Tevah on LinkedInTevah's Instagram&nbsp;Nspiredmedia.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Get Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!<a...

Do you create forms, surveys, and quizzes? Want to know how you can get more thoughtful responses and higher completion rates?On today's episode, host Mark de Grasse talks to Karrie Sanderson, the Chief Marketing Officer at Typeform — a no-code SaaS platform that helps companies turn digital interactions into human connections through forms, quizzes, surveys, and asynchronous video solutions.&nbsp;If you use forms in any marketing functions, the last thing you'd want is to make them boring. Why? Because your audience won't answer them. You want to create interactive forms that allow you to engage with your audience and grow your business with ease.Listen in for some intriguing nuggets on how marketers can use digital forms for lead conversions, getting customer feedback, and building long-term customer relationships.IN THIS EPISODE, YOU'LL LEARN:Typeform's origin story and what makes them differentHow to get more thoughtful responses from your formsA user-friendly way of building formsBest use cases of forms from a customer's perspectiveRecommended number of questions in a form/questionnaire&nbsp;How to integrate videos and images into your formsBest ways to get customer feedback using online formsWays to make surveys feel less like interrogations and more like conversationsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Typeform.comKarrie's LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the...

Is Facebook advertising dead - and can you still use it to drive results for small business owners?Like all advertising platforms, the grass is greener where you water it. You can still get tremendous results with Facebook ads, but only if you implement the right strategies and give the algorithm enough time to learn.&nbsp;On today's episode, host Mark de Grasse talks to Allie Bloyd, the owner of Allie Bloyd media - a seven-figure-per-year business that helps local business owners and agencies dominate their market. Tune in to hear how Allie uses low-ticket front-end offers to drive leads and eventually close high-ticket backend sales - with Facebook ads at the core of it all.&nbsp;IN THIS EPISODE, YOU'LL LEARN:Facebook ads are alive and wellHow to use low-ticket front-end offers for high-ticket backend salesThe dos and don'ts of running gated offersDigital marketing for small local businessesNot all leads are created equalA data-driven approach to converting leads into customersThe strained relationship between marketers and small businessesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Alliebloyd.comAllie's Facebook&nbsp;Listen to the Marketing Inc Podcast Here - Marketinginkpodcast.comAllie's InstagramOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Get Conversion Optimization Superpowers!Put A

If the core principles of marketing never change, what's stopping you from creating replicable success for your clients?On today's episode, host Mark de Grasse sits down with Kira Goller, the National Sales and Marketing Director of Smart Underwear - a company that was started in 2018, doubled its revenue in 2020, doubled again in 2021, and looks set to double again in 2022.&nbsp;Tune in to hear Kira share how she used the marketing frameworks and blueprints from Digital Marketer to scale her business from a garage startup to a global brand. Discover the methods she used to attract, convert, and keep customers coming back for more.IN THIS EPISODE, YOU'LL LEARN:What makes for a successful digital marketer?How Kira grew her business using blueprints from Digital MarketerProduct market fit: Benefits and how to achieve itWhat it takes to build a successful e-commerce businessKeys to scaling a business properlyHow to consume digital marketing content fastWhat is a T-Shaped marketer?Aspects in your business that you should outsourceLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Smartunderwear.co.zaConnect with Kira via email - Kira@smartunderwear.co.zaHealthlead.onlineOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Get Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!Conversion FanaticsBecome A Certified E-Commerce Marketing...

What is marketing automation, and how can you use it to build better relationships?&nbsp;On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships.&nbsp;Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.IN THIS EPISODE, YOU'LL LEARN:What is marketing automation?The goal of marketing automationWays automation can help build authentic customer relationshipsBest practices for marketing automationWhat marketing automation looks like for the customerThe power of multi-channel marketing campaignsHow to measure the performance of your marketing automationsEngagement touchpoints: When, where, and how manyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meetalfred.comGet in touch with Martin via email Martin@meetalfred.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Get Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!Conversion FanaticsHow Marketers Manage Visual AssetsGoogle Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!<a...

How do you get booked as a podcast guest and make the most of the interview?&nbsp;On today's episode, host Mark de Grasse sits down with Dustin Reichman, founder of Simple Success Coaching, where he has helped over 200 clients add 6 figures to their businesses through podcast guesting. Dusting explains that guesting on podcasts is a great way to market your business. However, there are a lot of prospective podcast guests looking for the same opportunities you're looking for. And while creating the perfect pitch will get your foot in the door, coming prepared can greatly improve the experience for you, the host, and the audience.&nbsp;Tune in to learn the 5-step formula for podcast guesting success and how you can use other people's podcasts as a medium to propel your business to new heights.IN THIS EPISODE, YOU'LL LEARN:Reasons you should consider podcast guesting&nbsp;How to use podcast guesting to drive business growthThe 5-step formula for successful podcast guestingThe pitch that gets an 80% response rateHow to be a great podcast guestTips to help you prepare for a podcast interviewHow to create a win-win relationship with podcast hostsThe key to successful partnership marketingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Dustin's LinkedInSimplesuccesscoaching.comGet your podcast pitch playbook HEREOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:How Marketers Manage...

When you ask marketers what the future of marketing is, they all say video shorts. Why? Because attention spans are lower than they've ever been.&nbsp;&nbsp;On today's episode, host Mark de talks to Atiba de Souza, CEO of Client Attraction Pros, a leading video-first content marketing agency. We all know video marketing is skyrocketing. So if you are still not using video to grow your business, you're getting left behind. The good news is people's attention spans are alarmingly low, so a one-minute video is all you need to grab their attention and encourage engagement.Tune in to hear Atiba reveal how you can get a slice of the booming video shorts market, drive traffic, and close sales, all in less than a minute's worth of video.IN THIS EPISODE, YOU'LL LEARN:Video shorts are the future of marketingHow to make engaging video shortsThe role of personality when creating video shortsEasy ways to hook your audience immediatelyHow to make your first short-form videoThe ideal length of a video shortLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Atiba's LinkedInAtibadesouza.comClientattractionpros.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Get Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!Conversion FanaticsHow Marketers Manage Visual...

The world is changing incredibly fast. What can you do to future-proof your career or business?&nbsp;On today's episode, host Mark de talks to Adrian Boysel, a creative agency consultant that has helped over 5000 companies make over $100 million in revenue. Adrian is a firm believer in skill stacking - where individuals make themselves more valuable by gaining a wide range of skills. And the best way to prepare for tomorrow is to pursue complementary skills that support each other and give you an edge.Tune in to hear Adrian share a truly inspiring story of how he built an empire from scratch by believing in himself and investing in mentors. Discover unique strategies marketers and business owners can use to achieve success without sacrificing their health or relationships.IN THIS EPISODE, YOU'LL LEARN:What is skill stacking?The rollercoaster ride to growing a digital agencyWhat it's like building a business as a single dadWhy you need to invest in your professional lifeThe benefits of implementing what you learnReasons to always have a planBusiness integrators and where to find themLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Adrian's LinkedInAdrianboysel.comAdrianagency.comAdrian's YouTube ChannelTraction: Get a Grip on Your Business by Gino WickmanA More Complete Beast by Jack Donovan&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge...

How do you know your content strategy is outdated?&nbsp;&nbsp;On today's episode, host Mark de Grasse is flying solo. With over 20 years of content creation experience, Mark has seen it all. However, what's frustrating to see is the so-called "gurus" teaching the same old content creation tactics that worked decades ago. Although what they're teaching is not wrong - heck, they work sometimes - it's backward.&nbsp;Content is and will always be king. But the way we consume content has changed. So it makes sense that marketers change the way they create content. Tune in to learn what the modern content creation process looks like and how you can update your strategy to create content that meets your audience where they are.IN THIS EPISODE, YOU'LL LEARN:Why your approach to content is backwardA scientific approach to content creationHow to flip your content creation process on its headA solid content marketing strategy you can stealWhy keywords should not form the basis of your contentThe future of marketing is contentThings to avoid when creating content&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If referral partnerships are so effective, what’s stopping you from turning customer relationships into referral partnerships?&nbsp;On today's episode, host Mark de Grasse sits down with Edward van der Kleijn from MacroActive to discuss the power of referrals. As Edward explains, the key to referral success lies in the ask - ask your past clients to refer people in their network who might require your services. But there's a catch; you must have provided services worth giving a referral. Their reputation is on the line, and if they don't trust your ability to deliver, there's no chance you're getting that referral.&nbsp;Tune in to learn the best way to ask for referrals, where to find referral partners, and how to maximize the value of all the referrals coming your way.&nbsp;IN THIS EPISODE, YOU'LL LEARN:The role of referrals in business successTop 3 strategies for asking for referralsUsing referral partners to drive resultsHow to properly screen referral partnersWhy marketers should see themselves as business consultants&nbsp;Are you charging enough?Learn the proper way of sellingWhy every business should have a "no a**hole policy"LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Edward's LinkedInMacroactive.comMacroActive on YouTubeThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Get Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!Conversion FanaticsHow Marketers Manage Visual AssetsGoogle Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!Air[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What's the most important element of creating video content? Hint - it's not lighting or a high-quality camera.&nbsp;&nbsp;On today's episode, guest hosts Casey and Matt from Gravity Digital break down video content creation and some of the highlights from their recently-filmed Digital Marketer certification.&nbsp;In this day and age, video content is king; everybody is working to create the most compelling video possible. However, most people can't seem to get past their assumption that video needs to be broadcast quality to be effective. But as Matt and Casey explain, video content shot on an iPhone can be just as persuasive so long as the message is clear.&nbsp;Tune in to discover time-tested tips and tactics you can use to create engaging videos and rise above the mediocre video content floating around.&nbsp;&nbsp;&nbsp;IN THIS EPISODE, YOU'LL LEARN:The most important aspect of creating video contentTips to get you started on video contentWhy marketers need to spend more time refining their messagingQuick ways to find topics for your videosOrganic versus paid video contentAd testing and why it mattersWays to use customer reviews in your content and mistakes to avoidLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Gravitydigital.comGravity Digital on Instagram&nbsp;Gravity Digital on YouTubeOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva...

Ever found yourself repeating the same instructions to different team members? Maybe you're struggling to remember how to complete a task two months after you last worked on it.&nbsp;&nbsp;On today's episode, host Mark de Grasse sits down with Trend Dyrsmid, a process automation expert and Founder of Flowster. They discuss the benefits of documenting processes and creating Standard Operating Procedures(SOPs). SOPs may sound boring and even bureaucratic, but there's nothing quite as frustrating as explaining the same task repeatedly to different team members. The great thing about processes is that you can create one for pretty much anything.&nbsp;Tune in to learn the basics of process documentation, some best practices for creating workflows, and how Flowster can help you document a process in just a few clicks.IN THIS EPISODE, YOU'LL LEARN:What is process documentation?The art and science of outsourcing tasks to a foreign VAThe benefits of documenting processesHow to document a process from scratchThe beauty of checklistsDifference between project management and processes managementHow to turn a Flowster checklist into a lead magnet&nbsp;Process documentation best practicesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Flowster.appTrend's LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

This sounds ridiculous, but some marketers still don't do holiday sales.On today's episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook.The holiday season is a great time to test ads because everybody is expecting and even looking forward to seeing ads in their feed. And with everybody in a buying mood, Lauren's magic ad structure will help ensure your marketing becomes a charming and natural part of the festivities.IN THIS EPISODE, YOU'LL LEARN:Why everybody needs to do holiday salesHow Lauren got a 400% increase in forecasted goals year on yearThe dos and don'ts of holiday marketingAssessing Ad performance on Instagram reelsStart testing your ads before the holidaysHow to become omnipresent at a lower costBenefits of offering bulk discountsThe Canva holiday template packLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mongoosemedia.usLauren's LinkedInLauren's Digital Marketer profileOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!<a...

Despite its effectiveness, why are very few marketers using podcasts for lead generation?On today's episode, host Mark de Grasse sits down with Andy Bontz to discuss how business owners and marketers can use podcasts to grow their businesses. Andy is a business growth coach and host of the Resisting Beta podcast, where he's on a mission to cut male suicide in half by 2032. Andy explains that the most important part of driving leads through your podcast is identifying all the ways a listener or a guest might become a customer. To achieve this, you need to create content that serves your ideal client's client, and you'll be on your way to an efficient inbound lead generation pipeline.&nbsp;Tune in to learn why podcasts are a marketer's best friend and how you can use podcasts to build trust, position yourself as the expert, and drive leads.IN THIS EPISODE, YOU'LL LEARN:The first step to launching your podcastHow marketers can use podcasts to drive leadsTactic versus strategy in business successThe dos and don'ts of launching and running a podcastPodcast niche ideas you must tryConsistency is key to podcast growthHow to transition an interview into a sales conversationLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Resistingbeta.comAndy's LinkedInResisting Beta Podcast&nbsp;Resisting Beta on TikTokOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss...

Localized advertising is expensive. But why is it so effective, especially when done right?&nbsp;On today's episode, host Mark de Grasse sits down with Daniel Molina to discuss localized advertising. Daniel is the owner of Red Palm Studios, a well-seasoned agency that manages millions of dollars in ad spend, specifically in the local advertising niche. He explains that Google's local advertising has really enhanced the way small businesses run ads. If your messaging accurately reflects the local market, you become unstoppable. However, if you don't understand the local audience, you lose the crucial foundation for building a reputable brand.&nbsp;Tune in to learn why localized advertising is effective, as well as the 4 action items guaranteed to help you rank on Google's first page.IN THIS EPISODE, YOU'LL LEARN:What is localized advertising?Powerful ways to demonstrate value to your website visitorsReasons content marketing is a must for local businessesHow to choose the right SEO company&nbsp;&nbsp;Understanding local SEO search resultsHow to easily rank on Google's first pageSEO 101: Word count and keyword densityLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Redpalm.us&nbsp;Daniel's LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Did you know your marketing message should do more than just attract your ideal client? That's right, every message you put out should attract the best and, most importantly, REPEL everybody else.&nbsp;On today's episode, host Mark de Grasse sits down with Tevah El Emmet, "The Idea Man" for Meta and the founder of Nspired Media. Tevah explains that, at its core, your marketing message should do two things: attract the right audience and repel unqualified leads. Most marketers get the attract part; it's the repel part they can't seem to crack.&nbsp;&nbsp;Tune in to learn why creativity matters in marketing, as well as the art of repelling prospects who do not fit your ideal client profile.IN THIS EPISODE, YOU'LL LEARN:The creative use of poetry in marketingContent creation 101: Don't be boringThe two primary objectives of every marketing messageHow the "creatives" affect ad performanceHow to make your ads stand out in a crowded marketAttention is your biggest commodity in marketingThe benefits of AB testing your ad creativesWhy you should start evaluating the "dopeness" of your adsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Connect with Tevah on LinkedInTevah's Instagram&nbsp;Nspiredmedia.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday

Should you start a podcast?&nbsp;To help answer this question, host Mark de Grasse sits down with Luis Diaz, founder of Top 10 Podcasts, to give you the inside scoop on what you need to know before you start a podcast. Luis has worked with over 200 podcasts and generated over 15 million downloads for his clients.&nbsp;If you've ever thought about launching your own podcast, you probably already know how amazing it can be to have a successful podcast. The fact that more than 50% of the American population actively listens to podcasts means that there's a ready market for your expertise. However, podcasting is not for everyone, and not everything about running your own podcast is as rosy as it sounds.On today's episode, we discuss who should have a podcast, the importance of niching down, and the investment you need to make before you can enjoy podcasting success.&nbsp;&nbsp;IN THIS EPISODE, YOU'LL LEARN:Why you should or shouldn't launch a podcastThings to consider before launching a podcastHow to find the right podcast host for your businessWays to monetize your podcastComparing the effectiveness of podcasts versus video and written contentHow podcasts sponsorships worksInterviews vs. solos: which podcast format should you choose?LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Top10podcasts.comConnect with Luis on InstagramOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva...

What is guerilla marketing, and why is it so effective for small business owners?On today's episode, host Mark de Grasse sits down with Dean Davis from Super Gel to discuss Guerilla marketing. Guerrilla marketing is a marketing strategy that uses surprise or unconventional tactics to drive awareness. Dean explains that big brands have more successful marketing campaigns in part due to their larger marketing budgets and wider range of promotion activities. As a small business owner, competing in such environments is almost impossible. But with guerrilla marketing, you can at least get a piece of the pie and stay competitive.Tune in to learn more about guerilla marketing, the different types of guerilla marketing, some successful examples, and why it's different and helpful in driving brand awareness.IN THIS EPISODE, YOU'LL LEARN:What is guerilla marketing?Dean's Guerilla marketing toolWhy guerilla marketing is so effectiveWays to compete with big brands in your industryTribal marketing and engaging with consumer groupsWhy the math on cold calling is wrongGuerilla marketing mistakes you should avoidConfidence is key to successful marketingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Rememberthismarketing.comDean's LinkedInGeldistributors.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab...

Want to start advertising on TikTok? Pro tip: you need to be a great user first before you can run effective ads on the platform.On today's episode, host Mark de Grasse talks to Keenya Kelly, a TikTok strategist and the CEO of If You Brand It, a video marketing and consulting firm that helps business owners build their brands through video marketing.&nbsp;Snapchat, Facebook, Instagram, and Pinterest are spending millions just to look like TikTok. Coincidence? No. TikTok is the future of social media. Yet it's shocking to see marketers overlook the platform despite its explosive growth.&nbsp;Listen in to learn how marketers can make the most of TikTok and its content-hungry users to drive traffic and make money.&nbsp;&nbsp;IN THIS EPISODE, YOU'LL LEARN:The future of TikTok advertisingWhy marketers should care about TikTokHow the TikTok algorithm worksComparing TikTok advertising to other social media sitesThe first step to creating content for TikTok&nbsp;TikTok hook ideas for viral videosCost of hiring a TikTok influencerHow to plan content for Instagram and TikTokLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Follow Keenya on TikTokKeenyakelly.comKeenya's InstagramOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!<a...

What's the difference between branding and marketing - and can they work together?On today's episode, host Mark de Grasse sits down with Henry Sims from Sims Media to discuss the difference between branding and marketing. Henry firmly believes branding and marketing are two of the most important elements of any business. And although they are sometimes used interchangeably, they are not the same. For one, marketing is an action; it's what you say about yourself. On the other hand, branding is a perception; it's what people say about you when you're not in the room.Nonetheless, branding should always come first because it's impossible to market a brand you are yet to design. Tune in to learn the difference between branding and marketing so you can communicate your message better.&nbsp;IN THIS EPISODE, YOU'LL LEARN:The difference between branding and marketingHow branding and marketing can work togetherEmotional branding and how to use it effectivelyPersonal versus business branding: Which comes first?The hook you need for your personal brandThe benefits of having consistency in your brand messagingMarketing success metrics you should be measuringLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Sims.mediaHenry's LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What is metacognition, and does it have a place in modern marketing?&nbsp;On today's episode, host Mark de Grasse sits down with Josh Wilkinson, the Founder of Ascend Ventures LLC, to talk about metacognition and its application to Marketing.&nbsp;Metacognition is essentially thinking about thinking. It's a fancy word for being aware of what you are doing and, more importantly, why you are doing it. As a marketer, no skill is more valuable than self-knowledge. And the more experienced marketers understand this simple fact: good thinking is expensive. But bad thinking costs an arm and a leg.&nbsp;&nbsp;Listen in to discover how metacognition can help improve marketing results. The goal is to get marketers to scrutinize their own thinking and understand what they know and don't know.IN THIS EPISODE, YOU'LL LEARN:What is metacognition?How to systematize your thought processWays to turn problems into opportunitiesSuccessful sales: the more frustrating the problem, the easier the saleHow to conduct a root cause analysisWhy you need to disqualify prospects fastWant to know more about an organization? Talk to the JanitorLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Joshwilkinson.comConnect with Josh on LinkedIn&nbsp;Josh’s Email - email@joshwilkinson.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195...

How would you react if you learned your doctor was a social media influencer?&nbsp;On today's episode, host Mark de Grasse sits down with Rosella Papale from Briggs Hub to discuss creating memorable brands for the more "serious" professionals. Rosella is a trained medical doctor and a brand marketing nerd on a mission to bring brands to life for entrepreneurs and medical physicians.Nurses and doctors are now on social sites like TikTok lip-syncing and educating their patients. But is this act eroding patients' trust? Rosella believes it does the opposite. Social media is the place to build trust. And there's no better place to build that trust than the testy waters of TikTok.Listen in to learn how medical practitioners are building trust through social media - and how marketing and personal branding can work together.&nbsp;IN THIS EPISODE, YOU'LL LEARN:Elements of branding in marketingPersonal branding for doctorsHow doctors are using TikTok to educate patients&nbsp;Should you have a website for your personal brand?Tips for creating content for your brandBrand personality and how to build an unforgettable brandActions that can potentially kill your brandEthical personal branding for doctorsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Higgs-hub.comConnect with Rosella on InstagramHiggs Hub on InstagramOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download]...

What if there was a way to serve your clients better and strengthen your position in the market, all without increasing the size of your company?In today’s episode, host Mark de Grasse sits down with Ivan Ivanka to discuss strategic partnerships and why they are crucial to business growth. Ivan is the CEO of Ivan Scandanavia and is on track to making a quarter billion dollars for his clients this year alone.&nbsp;Whether you’re a digital agency or a single-person business, there are many reasons to consider entering a strategic partnership. At the very least, such a relationship will add substance to your service by expanding the value of what you have to offer.Listen in to learn more about partnerships, where do we start, and grow your business and acquire new customers and reach new market segments.IN THIS EPISODE, YOU’LL LEARN:Strategic partnerships for marketing successWhy you need to test the market before launching a product/serviceThe vicious life cycle of a small businessThe psychology of the ‘Just Do it’ mindsetBenefits of having an accountability partnerReasons for systemizing a businessThe fundamentals of marketing successOutsourcing tasks can do wonders for your small businessLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ivanivanka.comConnect with Ivan via LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming...

How have marketing agencies historically dealt with rising inflation?On today’s episode, host Mark de Grasse sits down with Brad Ball to discuss running a digital agency in a recessionary environment. Brad is the founder of Ardent Creative and has been in the marketing game for almost 20 years - he definitely knows a thing or two about running an agency in a down market.&nbsp;Inflation has really surged in 2022, and experts predict the worst is still yet to come. However, Brad believes inflation can not be an excuse for poor marketing performance. Yes, a recession might lead to a dip in sales as consumers reduce their spending. But down markets always weed out weak businesses, so the competent survivors will expand market share as competitors fail.Tune in to learn what digital agencies have historically done to combat inflation and what you, as an agency owner, can do to turn market downturns into growth opportunities.IN THIS EPISODE, YOU’LL LEARN:How to market during a recessionHow to recession-proof your digital agencyBecome clear on exactly how inflation is affecting your customers&nbsp;The benefits of having a value-based marketing approachIndustries that thrive in a down marketThe difference between a shift and a pivot during a recessionThe pros and cons of running a remote digital agencyThe average lifetime of a digital agencyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ardentcreative.comBradball.comBrad’s LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland...

What’s the difference between good and average copywriting?&nbsp;On today’s episode, host Mark de Grasse sits down with Yogev Almog, a copywriting expert with Wellspring Media. We all know copywriting is an essential element of digital marketing. The good news is you don’t have to be formal or funny to be memorable. Just make your writing clear and concise, and you’ll automatically inspire bold actions and evoke strong emotions.&nbsp;Remember, your copy is a reflection of who you are. So, if you truly want your writing to be more persuasive, add a dash of your personality to it.Listen in to learn Yogev’s 5-Part Copywriting Framework and what you can do to add more personality to your copy.&nbsp;IN THIS EPISODE, YOU’LL LEARN:The importance of copywriting in digital marketingHow to add personality to your marketing copyWhy you need to be super specific with your messagingThe 3 Cs of compelling copywritingThe role of emotion in copywriting and marketingHow to use copywriting to stand out in a saturated marketYogev’s 5-Part Copywriting Framework&nbsp;Tips on how to improve your copyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Wearewellspringmedia.comConnect with Yogev via InstagramOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackHow Marketers Manage Visual...

In today’s episode Mark sits down with Marisa Murgatroyd and talks about what the online course experience is like today versus the educational experience we all grew up with.Marisa Murgatroyd is the founder of Live Your Message, and she has helped over 11,159 people fulfill their dream of creating an online course. She’s spent years figuring out how to break the industry standard and create courses that inspire action and transformation instead of just sitting on the digital shelf.In this episode you will learn-How to Motivate Clients into Spending Big Bucks-The Secrets of the “Silicon Valley Tech Bros”-How to Get People to the Bottom of Your Funnel-How to Make Sure Your Students Don’t Get Bored During Your Course-How to Reinforce Wins to Keep Students Engaged-and so much moreThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:How Marketers Manage Visual AssetsGoogle Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!Air[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGet Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!Conversion Fanatics

Is education marketing dead, or do consumers still want to be educated before buying?&nbsp;On today’s episode, host Mark de Grasse talks to Aaron Parkinson, a digital marketing pioneer and the CEO of 7 Mile Media. Aaron firmly believes that education can be a powerful marketing tool for all types of businesses. He explains that buyers only care about themselves. They don’t care about the products or services you’re trying to market; they only care about results. And what better way to show them what you’re all about than by educating them?&nbsp;People are busy and see right through the fluff. So if your content is not educating, at least make it entertaining.&nbsp;Listen in as Mark and Aaron dive deep into the world of educational marketing and how brands can grow their influence by developing fully-fledged curricula for their audience.&nbsp;IN THIS EPISODE, YOU’LL LEARN:Is educational marketing dead?How to compete in the online education spaceBuyers want accountability from the educational content they invest in online&nbsp;Are you building an offer or a business?How to add content levels to your brand experienceThe changes currently happening in the online education spaceHow to develop an entire ecosystem around educational offersThe Eight Week Media Buying BootcampLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Aaronparkinson.comConnect with Aaron on TwitterOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo...

Paid Ads versus content marketing - should marketers even bother creating content?Today's episode is a replay of Mark de Grasse's guest appearance on the Perpetual Traffic Podcast with Ralph Burns and Kasim Aslam. Mark talks about the importance of creating content and the power it can have on your business.Since paid ads can get quick results with A/B testing, does it still make sense to create content? Mark believes it does. Paid ads can drive traffic to your site in the short term. But what gets them coming back is content that serves to educate and solve the customer's problems.Listen in to discover the benefits of consistently creating content and why Mark feels SEO is like fitness in digital marketing - it's tedious and takes a long time to drive results, but it's crucial for long-term results.&nbsp;IN THIS EPISODE, YOU'LL LEARN:Digital Marketer's practical content creation strategyWhat is content creation, and why is it important?The first and most important step to content marketing and SEOIs there a process for creating viral content?The balance between content marketing and running adsWhy bother with SEO when it's so much workKeeping up with search algorithmsThe benefits of really knowing your audience's needsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Markdegrasse.comDigital Marketing For Dummies by Ryan DeissOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week

What is Web3, and how will it affect digital marketing?&nbsp;On today's episode, host Mandy McEwen sits down with Cole Chapman, John Daniels, and Randall Zamcheck to discuss Web3 and the future of affiliate marketing. The trio are the brains behind Affiliate DAO and are on a mission to help affiliates transition from Web2 to Web3.So, why should marketers care about Web3? First, the internet is evolving down a decentralized path. Web3 will increase personal privacy, and so marketers must learn how to develop targeted ads without the help of third-party data.Tune in to learn how Web 3.0 will change affiliate marketing as we know it - and the changes you can make to pivot your marketing and social strategies in preparation for Web3.IN THIS EPISODE, YOU'LL LEARN:The evolution of the WebThe future of digital marketing with Web3Tokenized communities and how Web3 will disrupt social mediaMistakes marketers make when launching NFTsHow to create a Web3 revenue streamPros and cons of being early technology adoptersPreparing your agency for Web3 marketingHow affiliate marketers can transition from Web2 to Web3LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Affiliatedao.xyzOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Anyone can go viral on TikTok. But is it possible to go viral multiple times, even without a large following?On today’s episode, host Mark de Grasse sits down with Aimee Montgomery, a Digital Marketing coach and an expert on creating viral videos on TikTok. Aimee breaks down her easy-to-implement strategy for going viral on TikTok and explains why TikTok isn’t just for dancing teens anymore.&nbsp;TikTik’s algorithm provides an equal opportunity for all users to go viral, regardless of the number of followers. But just because the TikTok algorithm makes it possible to go viral doesn’t mean you shouldn’t have a strategy that moves your videos closer to virality.Listen in as Aimee shares the secret source to creating viral videos, making more sales, and growing your brand on TikTok. She also shares the benefits and drawbacks of unprecedented viral fame.IN THIS EPISODE, YOU’LL LEARN:A proven formula for creating viral TikToksThe TikTok algorithm and how it worksHow to create content that drives traffic to your comment sectionsThe benefits of keeping an eye on other trending contentPosting viral TikToks on Instagram and YouTubeMonitor your competition and emulate viral-worthy contentWhat to do after your video goes viralQuality versus quantity content on TikTokLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Aimeemontgomery.comConnect with Aimee on TikTokThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What does the future hold for written content - does it even have a future?On today’s episode, host Mark de Grasse sits down with Chris Chasteen, Isaac Morey, and Sam Morey (the genius brains behind Content Cucumber) to talk about content creation. They break down the keys to creating great written content and how marketers can use AI &amp; Machine Learning to create content that people will want to read. They also try to settle the age-old debate on quality versus quantity of content. After helping write over 100 million words, this trio knows a thing or two about creating exceptionally good content.&nbsp;Listen in for some exciting insights on how to write content that resonates with your ideal audience and move them to take appropriate action.&nbsp;&nbsp;IN THIS EPISODE, YOU’LL LEARN:What the Content Cucumber doesThe answer to quality vs. quantity of content&nbsp;What is valuable content?Realistic expectations for AI in content creationHow to create content for eCommerceThe SEO game and content for your sales funnelWhat it takes to rank on Google’s first pageThe power of creating human-centric contentLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Contentcucumber.comThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Want to grow your business faster and smarter? You don’t need more hours. You need a scalable process that won’t suck the life out of you.&nbsp;On today’s episode, host Mark de Grasse sits down with Christina Samoila, Founder &amp; CEO of BeeProductive, to talk about Standard Operating Procedures (SOPs). Christina is the guru of getting more done and firmly believes no business can scale without a structured process. And while everyone may think they’re doing the right thing, everyone’s version of what’s right is likely to be different. That’s where SOPs come in.Tune in to learn how SOPs create more structure in business activities, dramatically improve productivity, and maintain high-quality production standards.IN THIS EPISODE, YOU’LL LEARN:What is a Standard Operating Procedure (SOP)How to create effective, scalable, and exciting SOPsConsequences of not having SOPsTips on how to be more productive as a business ownerThe journey from documentation to success with SOPsThe best SOP creation tools and how to get startedProcess for finding and selecting a project management solutionLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Christina’s LinkedInBeeproductive.euThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

On today’s episode, host Mark de Grasse talks to Uzair Kharawala, a Google &amp; YouTube Certified Partner and the co-founder of SF Digital Studios. Uzair is not afraid to say that marketers should be creating content. But the big question is, how much content is enough, and does frequency of posting play a part in the equation? According to Uzair, quality content will always beat quantity of content. However, if you want to grow your brand’s reach quickly, quality and quantity go hand-in-hand.Listen in as Uzair settles the debate on quality versus quantity content. He also explains how to balance both because producing high-quality content is a waste of time if nobody ever sees it.IN THIS EPISODE, YOU’LL LEARN:How much content should you createWhat to consider when thinking about high-quality contentHow to find the happy middle between quality and quantityThe rise of video content&nbsp;Keywords and the benefits of niching down&nbsp;Short-form versus long-form contentIdeas for better content distributionLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Uzair’s LinkedInSfdigital.co.ukThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Referrals can only get you so far. To scale your marketing agency, you must take advantage of paid advertising.&nbsp;On today’s episode, host Mark de Grasse talks to Justin Rondeau, the Co-Owner &amp; President of InvisiblePPC - and the former GM of Digital Marketer.Running a business on referrals is easy. You only need your existing customers to fall in love with your products or services, and they’ll do the rest. However, according to Justin, it’s almost impossible to scale a business sorely based on referrals. So, it doesn’t matter how big or established your agency is; a time will come when you’ll need a comprehensive paid ad strategy that drives more traffic and makes more sales.Listen in to learn more about pay-per-click advertising and how you can use ads to scale your digital agency. Find out how you can effectively manage digital advertising budgets and measure your return on investment.IN THIS EPISODE, YOU’LL LEARN:How to start using and get the most out of paid advertisingReferrals versus paid advertisingWhy most marketing agencies don’t focus on new client acquisitions&nbsp;The perfect balance between content marketing and paid advertisingWhen and when not to use cold adsWhy it’s almost impossible to predict viral contentAll you need to know about ad campaign management and optimizationThe three main ways to scale a businessLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Invisibleppc.comConnect with Justin on LinkedIn&nbsp;This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Is video taking over written content? Yes, the decreasing attention spans are worrying. But is that reason enough to discredit written content?&nbsp;On today’s episode, host Mark de Grasse talks to Julia McCoy, the creator of The Content Hacker, a six-time bestselling author, and the host of The Content Transformation podcast.They discuss how marketers and business owners can drive leads through the power of written content.According to Julia, written content is not dead. People still like to read, especially when trying to learn or buy something. That’s why the right words for the right person will always drive leads and close more sales.&nbsp;Listen in as Julia explains the continued relevance of written content and how you can use well-written content to scale your marketing efforts. Discover effective strategies to vet and hire the right content writer for your brand and online presence.IN THIS EPISODE, YOU’LL LEARN:The power of incredibly good written contentThe difference between content and copywriting and how to blend the twoThe writing skills you need to have as a marketer&nbsp;Content volume: How much is too much?Why you need to build a brand first before hiring a content writerHow to create a content marketing strategyWays to hire the right content writer for your brandThe effectiveness of written content over audio and videoLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Check out all of Julia’s books hereContenthacker.comJulia’s LinkedInConnect with Julia via Twitter&nbsp;This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Did you know that when a recession hits, marketing is typically the first investment business owners drop? Here’s how you can avoid that and build a recession-proof agency.&nbsp;On today’s episode, host Mark de Grasse sits down with Jason Portnoy, Founder of J Port Media and the Market Domination Method. They talk about the effective growth solutions agencies can use to systemize, optimize, and scale their businesses - all without working harder or spending more money. They also discuss if we are headed towards a recession and what marketing agencies can expect if we experience a market downturn.Jason believes there’s a recession coming - or there’s a huge possibility we might already be in one. And although time will tell if we are headed down a recession path, the big question remains: is your agency prepared for when and if things get crazy?&nbsp;&nbsp;Join us as we go through what the prospect of a recession means for marketers and how agency owners can position their businesses to survive, and even thrive during a recession.&nbsp;IN THIS EPISODE, YOU’LL LEARN:Is there a recession coming, or we’re already in one?Why business owners get rid of marketers during recessionsTips on how to build a recession-proof agencyIs it possible to grow a business without ads?How advertising during a recession can save your brandThe benefits of doubling down on marketing during a recessionThe worrying disconnect between clients and digital agenciesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Jportnoy.comConnect with Jason on Twitter&nbsp;This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Do you need a Virtual Assistant? If you’re constantly wasting time on mundane tasks each week, you probably do.On today's episode, host Mark de Grasse sits down with Dennis Yu, Founder &amp; CEO of Blitz Media, to talk about Virtual Assistants and what they can do for you and your business.&nbsp;&nbsp;As a business owner, your most precious resource is time. The fewer things you have on your plate, the greater your focus. And until you are able to delegate repetitive tasks to someone else, you will continue to waste valuable time and energy on activities that contribute nothing to the growth of your business.Tune in to learn the benefits of hiring VAs, how to hire competent ones, where to find them, and how to manage them effectively.IN THIS EPISODE, YOU'LL LEARN:How to hire a VACompelling reasons why your business needs a VATraining new VAs and why it’s so importantHow VAs can potentially save you moneyThe benefits of hiring a VA versus contracting a freelancerThe best places to find competent VAsHow to create a detailed VA job descriptionWhy you must document the tasks you want to outsourceLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Blitzmetrics.comThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you're not using video ads, you're missing out. Simple as that.On today's episode, host Mandy McEwen sits down with Matt Johnston, the CEO &amp; Founder of Guide Social, to talk about building a video ads strategy and why algorithms seem to favor video ads more than other types of ads.&nbsp;Ever found yourself struggling to get a jingle out of your head? That's the power of video advertising. Gone are the days when ads were all about static News Feed images. Today's buyer is more interested in ads that contain movement and sound - both of which are found in video ads.There has never been a better time than now to experiment with video advertising. Tune in to discover how the video ad landscape is changing, the latest trends, and how to create visuals that improve reach and engagement.IN THIS EPISODE, YOU'LL LEARN:Why you need video in your advertising strategyThe current landscape of video advertisingUnderstand that video is the fastest route to a conversionWhat a great video ad looks likeHow to create video ads for all the major social media platformsAd testing: conversions per impressionTips on how to create great video ads on a budget&nbsp;Why video ads are the future of digital advertisingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mattjohnstononline.comMatt’s YouTube Channel&nbsp;Book - Producing Empathy: The Secret Method I Use to Get 100 Million Views on Videos OnlineThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Relying on word of mouth for leads and new business is a losing strategy. Here's why.&nbsp;On today's episode, host Mark de Grasse talks to Christian Banach, an expert at helping businesses land 6 and 7-figure opportunities predictably. They discuss why relying on word of mouth for leads is not sustainable and what you can do to predictably attract new business without breaking the bank.Yes, it's 100% possible to build a business through referrals. But while you are waiting for satisfied customers to get your name out there, your competition is spending thousands of dollars getting the attention of everyone you're trying to reach.&nbsp;Tune in to learn why relying on other people to produce leads for your business is a massive mistake and what you can do to generate leads faster, predictably, and sustainably.&nbsp;IN THIS EPISODE, YOU'LL LEARN:Why you shouldn't rely on just word of mouth for leadsRelying on referrals is the reason your business won't scaleWhy relying on word of mouth can only get you so farUnderstand that referrals are limited and entirely out of your control&nbsp;What is the cold outbound prospecting approach?How to make your cold outreach more effective and less spammyHow to create predictability in your lead generation effortsThe cost of generating leads through personalized cold outreachLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Christian's LinkedInChristianbanach.comThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Is your digital agency leaving money on the table?&nbsp;On today's episode, host Mark de Grasse sits down with Shaun Clark, the co-founder of High Level, to discuss how marketers can grow their agencies and turn leads into customers almost overnight. According to Shaun, marketers are leaving money on the table, and it’s frustrating. By only focusing on the service side of marketing and ignoring how they can use software to make their customers money, they risk losing out to other agencies competing for the same prize.As a marketer, all you need to be successful is creativity and the ability to execute fast. Shaun believes that half the battle is having a reliable software suite that helps you attract, serve, and make money for your clients.&nbsp;Listen in to discover the only tools, support, and resources you need to succeed with your digital agency and stop leaving money on the table.IN THIS EPISODE, YOU'LL LEARN:The benefits of using white label software and servicesHow marketers are leaving money on the tableAgency management in a changing marketThe super cool features of the High Level software suiteWhy you need to create instant value for your new clientsHow to build and grow a successful digital marketing agencyUnderstanding your customer's tech concernsThe most common growing pains for digital agenciesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Shaun's LinkedInGohighlevel.comThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Do you struggle coming up with titles for your books, products, blogs, or social media posts?&nbsp;On today's episode, host Mark de Grasse sits down with Christina Hooper, the founder of Sparkitive, to discuss the process of creating eye-catching headlines. If you struggle to create titles and headings that capture your audience's attention and keep them coming back for more, you are not alone. Nearly all marketers and content creators struggle with writing great headings at one point or another.&nbsp;According to Christina, the trick is almost obvious - keep it simple, direct, and to the point. Your titles introduce your content to the world. Hook the audience as fast as possible by making it relatable and easy to consume.&nbsp;Whether you're creating titles for products, blogs, emails, ads, or social media posts, you'll want to listen to this episode. Christina shares exciting insights into her headline creation process and how you, too, can start creating catchy headlines.IN THIS EPISODE YOU'LL LEARN:How to create effective titles and headlinesKey identifiers of an attractive headlineTricks to improve content with the before &amp; after gridWhy you need to stop wasting time creating complex headlinesHow to write the perfect email headlinesThe benefits of creating click-worthy titlesNiche marketing and why it's so effectiveLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Christina’s LinkedInSparkitive.comThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Would you rather be a business owner or a top-tier business executive?On today's episode, host Mark de Grasse sits down with Kyle Porter, the Director of Strategy at Conklin Media, to talk about the difference between running your own business and becoming a top-tier company executive.&nbsp;Running your own business is not as star-studded as most people would like to believe. But still, the allure of being in charge of everything appeals to many people. On the other hand, most people cannot resist the steady salary and job security of full-time employment.&nbsp;There's no universal answer on whether you should go after employment or self-employment. The good news, as Kyle explains, is you can try your hand at both of these career paths and move back and forth as many times as you want.&nbsp;Tune in to learn the difference between an entrepreneur and a business executive. Discover how you can transition in and out of either career path and still be successful.&nbsp;IN THIS EPISODE YOU'LL LEARN:The difference between owning an agency and being employedTips on how to transition from executive to business owner and vice-versaHow to (and why) test your business ideaHow to maintain accountability in your teamWhy you must treat your clients as if they were your own businessThe pros and cons of running a full-stack digital agencyHow to communicate to your customer's problemsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Kyle’s LinkedInConklinmedia.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Although expected, sales objections can be frustrating. So how do you overcome the negative spiral of frustration and tackle sales objections like a pro?On today's episode, host Mark de Grasse sits down with Alex Schlinsky from Prospecting on Demand to discuss handling sales objections and customer concerns. Throughout this episode, Alex tackles the most common sales objections you might face in sales and reveals easy-to-implement strategies you can start using today to counter sales objections.&nbsp;In a perfect world, your prospects will always be ready, willing, and able to buy from you. Unfortunately, the ideal world doesn't exist, so objections will always pop up, and it's your job to handle them.Tune in to hear Alex break down the main types of sales objections, the psychology behind them, and what to do when a buyer is genuinely not interested in your product or service. Learn how framing the conversation and displaying social proof helps tackle these common yet easily resolved sales objectionsIN THIS EPISODE YOU'LL LEARN:&nbsp;What are sales objections and how can you overcome them?Why do prospects have sales objections?The most common sales objections and how to handle themKiller insights to help you win almost every dealOvercoming price objections for no budget/too expensiveThe 'not a good fit' objectionsCompetitor objections and dealing with a hard No!&nbsp;The benefits of pre-handling sales objectionsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Prospectingondemand.comAlex's LinkedIn7-Figure Sales Savages Facebook GroupThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

How do brands like Pepsico, Old Navy, and Procter &amp; Gamble create a brand identity that makes them easily recognizable, memorable, and revered?On today's episode, host Mark de Grasse sits down with Philip VanDusen to talk about designing a visual identity for your brand that tells a story, invokes feelings, and drives sales. Philip has over 25 years of experience in brand strategy, graphic design, and creative leadership, having worked with some of the world's most successful global retailers and strategic branding agencies.Designing a brand from scratch is no easy task. But every interaction your prospect has with your designs, website, brand, or shapes their perception of your company. You want a branding identity that creates the desired first impression and reinforces a positive image in the eyes of your customers.Join us as we explore exactly what designing your brand means, the benefits of having a style guide, and how you can design a brand personality that will resonate with your target audience.IN THIS EPISODE YOU'LL LEARN:&nbsp;How to design a brand that you'll be proud ofShould you follow every trend you see on social media?The importance of consistent visual architecture in your brand&nbsp;Does your brand design make people stop scrolling?How to apply consistent branding across your businessPersonal preference versus strategic visual brandingWhat is brand consistency and how does it help improve brand trust?Why Content marketing is the key to building a strong brandLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Philipvandusen.comPhilipvandusen.com/bs101Philip's YouTube ChannelThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

After a nearly 20-year career in the banking industry, Katie decided to quit the 9-5, follow her heart, and focus her energy to coach clients to be smart with money. On this episode, she sits down with Mark to help see past the blind spots that most marketers have when it comes to money!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

It's no secret that today's internet users would rather watch a video than read a blog post. So why aren't you creating and optimizing your videos for search and ranking?On today's episode, host Mark de Grasse and Atiba de Souza talk about SEO for video and what marketers can do to produce engaging and relevant video content for optimal reach. Atiba explains that while video content is a gold mine, you need an SEO strategy to capture viewers' attention and get more eyes on your video.If you've spent time and money producing and editing a video, only for it to rank poorly, it's not a content thing. It's an SEO thing.&nbsp;Tune in as we explore how to get the most out of video SEO, what you can do to improve your video rankings, and the benefits of implementing a high-performing SEO strategy.&nbsp;IN THIS EPISODE, YOU'LL LEARN:&nbsp;The changes happening in the world of video SEOUnderstand that SEO begins by creating really good contentWhy the future of SEO is video and not written contentThe benefits of creating super-targeted contentHow to create click-worthy videosReasons your videos need SRT subtitlesEffective ways to repurpose your video contentConsistency is key when building authority for your brandLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Atiba's LinkedInAtiba's Instagram&nbsp;Clientattractionpros.comThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Ralph Burns is back to talk about how you can maximize your traffic in this new privacy-first world!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

On this episode, Mark sits down with Heather Lisle to discuss the importance of messaging and communication.Find out more about Heather!OUR PARTNERS:Call Tracking &amp; Marketing Analytics Software | CallRailAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale WorkbookListen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Wali Anwar is an entrepreneur and serial marketer on a mission to serve, help, and impact more. He specializes in helping businesses uncover their big idea and craft their marketing plan by helping them build systems to help them optimizing &amp; scale what's currently working. On this episode he covers with Mark how he's been able to use Facebook Groups to build his business and transform his client's results!Connect with WaliTwitterFacebookLinkedInOUR PARTNERS:Call Tracking &amp; Marketing Analytics Software | CallRailAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale WorkbookListen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Michael Buzinski is a lifelong entrepreneur, digital marketing thought leader, and best-selling author who was dubbed a “visionary marketer” by the American Marketing Association. Michael sits down with Mark to discuss the simple (but overlooked) ways to improve your conversions!Connect with MichaelMake Your Web Presence Buzzworthy @URBuzzworthy / TwitterBuzzworthy Integrated Marketing | FacebookOUR PARTNERS:Call Tracking &amp; Marketing Analytics Software | CallRailAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale WorkbookListen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Thinking of utilizing TikTok marketing for your business? Not sure whether to go for organic content, paid advertising, or influencer marketing?On today's episode, host Mark de Grasse sits down with Gavin Bell, the Founder of Yatter, to talk about marketing on TikTok. Gavin explains that success on TikTok combines compelling creativity with data-driven optimization. TikTok users prefer raw and engaging videos over the highly edited videos that brands typically use on Instagram or Facebook.&nbsp;If you're not using TikTok's engaged audience to market your brand, you're missing out on the over one billion monthly active users.Listen in to learn how you can take advantage of one of the world's most popular apps and what you can do to strike the perfect balance between authentic creativity and marketing.IN THIS EPISODE YOU'LL LEARN:&nbsp;The evolution of earned and paid social media marketingHow to advertise on TikTokUnderstand that the best TikTok ads don't look like ads, but they still need to convertEssential TikTok content ideas that actually workThe type of businesses that should not be on TikTokHow to use TikTok-style ads on other social media channelsWhy you never want to sell on your TikTok feedLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Connect with Gavin on LinkedInWeareyatter.comGavin's InstagramOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Quick question: who is your ideal hiring prospect? Can you confidently list their preferences, motivations, and pain points? Do you even know why they are choosing you instead of the company next door?On today's episode, host Mark de Grasse talks about the applicant's journey with Andy Bontz, the Marketing Director for Mid-West Family of Companies. Andy reveals how just like the customer journey, job applicants of today go through a candidate journey when looking for job opportunities. They don't just land on your job post ready to apply. They like to learn about your vision, corporate culture, and growth opportunities before they're ready to send out their resume.If you're struggling to attract the best candidates for your organization, your applicant's journey is probably to blame.Tune in to learn more about what applicants look for when applying for jobs, how you can improve the entire candidate experience, and consistently attract the best talent.&nbsp;IN THIS EPISODE YOU'LL LEARN:&nbsp;What is the applicant's journey?How to navigate the candidate-centric job environmentHow to visualize the ideal candidate and build a job post around them&nbsp;How to demonstrate organizational culture to potential applicantsBeat your competition to the best applicantsEliminate all friction in the applicant's journey&nbsp;Tips to help you attract millennial and Gen Z job seekers&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Connect with Andrew via LinkedInMidwestfamilyofcompanies.orgOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Find out what you need to know about hiring a marketer for your business or agency!Connect with Albert on LinkedInResources:[Free Download] Customer Value Journey[Certification] Digital Marketing MasteryOUR PARTNERS:7 Levels of Scale WorkbookListen to the #1 Paid Traffic Podcast, Perpetual Traffic!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Victoria Caldwell is an integrator and marketing strategist for visionary leaders. She's a fractional CMO and also a DigitalMarketer Certified Partner. On this episode, she shares the missing link that entrepreneurs need to scale their company and also how an integrator can help streamline and optimize a business's processes.Connect with VictoriaTeam Impress Marketing - Modern Up-to-Date Digital Marketing Training For Your TeamConnect with Victoria on LinkedInOUR PARTNERS:7 Levels of Scale WorkbookListen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Are you keeping up with the ever-changing trends in eCommerce? Is your brand ready for the future of online selling?In today’s episode, host Mark de Grasse talks to Scott Cunningham and Simon Trafford from Social Lite, a leading Shopify partner and top-notch eCommerce marketing agency. Scott and Simon are our subject matter experts for the brand-new e-commerce certification.&nbsp;eCommerce is changing. Buyers are adopting new buying habits and businesses now have to develop new strategies to meet the needs of the post-pandemic buyer. The good news is that there have never been as many eCommerce opportunities as we’re seeing right now. On the flip side, competition is also at an all-time high. So how can you level up and stay ahead of the competition?Tune in as we discuss what is going on in the eCommerce space, why we created a brand-new eCommerce certification, and how you can prepare for the future of online selling.IN THIS EPISODE YOU’LL LEARN:[01:42] Post-Pandemic eCommerce: Is Your Brand Ready?[05:22] What to Expect From The New Ecommerce Certification&nbsp;[07:40] How to Differentiate Your Brand In a Crowded Marketplace[11:09] How to Work Out Your Ideal Customer Avatar[13:03] What is Customer Research and Why is it Important?[15:40] Who the New eCommerce Certification is Designed For[18:17] Why You Need to Set Up an Online Store, If You Haven’t AlreadyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Social Lite CommunicationsMerchantmastery.ioOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Why do you need to expand your ecommerce business beyond the dot com—and how?On today’s episode, host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their ecommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone’s website. You’re meeting people right where they are, already browsing and shopping. Lauren has got her finger on the pulse of the future of ecommerce and says one thing we can do is pay close attention to where the big tech brands are investing.Listen in to find out how you can get in on what Lauren calls “a much more mature social media commerce experience.”IN THIS EPISODE YOU’LL LEARN:Why social selling shouldn’t replace your websiteHow Meta is incentivizing these social stores on different platforms&nbsp;&nbsp;Why the U.S. is massively behind on social media trendsWhat kind of data/analytics you’ll have access to in your Meta shopLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mongoose MediaConnect with Lauren on LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

This personal trainer made more in 10 days ($128k) than he did the entire previous year ($78k) when he took his company digital.&nbsp;&nbsp;On today’s episode, host Mark de Grasse sits down with Lanell Beckels to talk about making the switch from being a personal trainer at an actual gym to doing group coaching online. He and his business partner, Adam Lyons, scrapped his one-on-one model, systematized it, made videos, and launched. His offer: helping busy professionals look and feel better without daily workouts and without missing out on their favorite foods. The new business took off immediately, and he made more during the launch than he had the whole year before. Unlike his gym days, when he was putting in 12+ hours a day, this model is scalable and sustainable—and he has time for a life outside of training.Listen in for the inspiration you need to take your business online.&nbsp;IN THIS EPISODE YOU’LL LEARN:How he helps his clients get healthy while working out just 30 minutes a week&nbsp;How he has built his business on referrals and testimonialsWays he leverages Zoom, My Fitness Pal, Discord, and Facebook in his businessTips for maintaining a personal touch with clients while using a one-to-many modelLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Text CONSULT to 512-967-6639 (for a free consult)Connect with Lanell on IGOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Need some new and innovative ways to engage and grow your audience via an interactive cross-platform digital adventure?&nbsp;&nbsp;&nbsp;&nbsp;On today’s episode, host Mark de Grasse sits down to chat with Lauren Petrullo, CEO of Mongoose Marketing, about a recent campaign for “poop containment” her company ran successfully last month. The 10-day campaign for client Beau &amp; Belle Littles—that sells reusable swim diapers for babies and toddlers—crossed every single social media platform with amazing results. They kicked off their Easter Poop Hunt on a Facebook Live and released an egg a day, dropping a hidden letter that participants had to unscramble to make a word and win prizes. They spent just $350 and generated 1300+ leads, 20k views on their Facebook video, and 250k impressions on a single GIF. Absolutely brilliant.Listen in to find out how you can replicate this campaign (minus the poop) for your own business.&nbsp;IN THIS EPISODE YOU’LL LEARN:How they creatively introduced their campaign on April Fool’s Day&nbsp;What the pre-planning stage looked likeWhich platforms performed best throughout the campaignWhat they’ll do differently the next time they run a similar campaignLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mongoose MediaConnect with Lauren on LinkedInBeau &amp; Belle Littles (reusable swim diapers)OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Most people agree that video is an incredible marketing tool, yet so many businesses and agencies can’t seem to get over the hurdle and just do it. Why is that?On today’s episode, host Mark de Grasse sits down with Uzair Kharawala, founder of SF Digital Studios, to talk about his 100 Video Challenge. The challenge is to upload a video a day to multiple channels for 100 days in a row. Uzair told himself that, even if he didn’t get a single like, view, or comment, he would keep making videos. And he hasn’t stopped. He used to do everything himself, but now he records the videos, and his team takes it from there. They upload 5 videos and do 2 live streams every week. “You can’t just post a week like in the old days and expect that to cut it,” Uzair says. “You’ve got to be in front of your audience at every possible touchpoint.” Video is the easiest, fastest, cheapest, and most effective way to market.Listen in for expert tips on making videos that will resonate with your audience and grow your brand.IN THIS EPISODE YOU’LL LEARN:What length of video is most popular right now (and why that’s good news)3 ways you can optimize your video (and how that varies across platforms)Tips for getting a platform to promote your video/channelHow Uzair keeps his thousands of videos organized and accessibleLINKS AND RESOURCES MENTIONED IN THIS EPISODE:SF Digital StudiosClickUp (project management)Trello (project management)OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you’re a business owner or digital marketer who’s been putting off creating IG reels, it’s time to jump on that train.&nbsp;&nbsp;&nbsp;&nbsp;On today’s episode, host Mark de Grasse sits down with Meta’s Lauren Posada and Genie Alfonzo who work on the business marketing team for Instagram, helping businesses see the value of their products and solutions. The team is specifically pushing IG reels right now—and for good reason. Reels now make up 20% of the time spent on the entire IG platform, and that number is only going to climb. Over the past couple years, we’ve seen an entertainment shift around the explosive growth of short form video in social media and the exciting opportunities it presents for marketers. Lauren and Genie are watching marketers and business owners flex their creative muscles in this space, trying new things, working the algorithm, and growing their audiences organically.Listen in for some insider tips on how to optimize IG reels in your marketing.IN THIS EPISODE YOU’LL LEARN:Why Instagram encourages de-coupling reels with your IG identity&nbsp;What factors increase your chances of discoverability on IGWhich new IG tool is helping people reach more audiencesWhat Instagram is prioritizing and rewarding in the algorithm right nowLINKS AND RESOURCES MENTIONED IN THIS EPISODE:@creators on IG@instagramforbusiness on IGOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What if niching way down is the key to your agency ramping way up?&nbsp;&nbsp;&nbsp;On today’s episode, host Mark de Grasse sits down with EJ Saunders, founder of Blaze Digital Solutions, to talk about how he has grown his agency by narrowing down his avatar. Blaze Digital focuses on the outdoor industry—the hunting space in particular. He has quickly become the go-to agency for small businesses selling hunting gear. In one year, he went from just 1 assistant to a team of 12, and he’s still hiring. He’s on his way to $1M in revenue, and his long-term goal is to help 10 businesses generate $10M in revenue in 10 years.Listen in to find out how niching down can help you serve your clients so much better—and help you grow so much faster.IN THIS EPISODE YOU’LL LEARN:Why EJ focuses on building relationships in the industry (and how he does it)&nbsp;How he caters to his largely “old school” clients and their unique needs/desiresWhy it’s important to get your clients a quick win (and how he does that)How to gain better control of the entire customer journeyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Blaze Digital Solutionsej@blazedigitalsolutions.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

The key to becoming successful and famous is catching a cultural wave just as it’s getting started, riding it hard, then jumping to the next one. Easy, right?On today’s episode, host Mandy McEwen sits down with her friend Matt Johnson—agency owner, podcaster, and author—to chat about surfing the waves of culture and technology. First up, they discuss Joe Rogan’s long stream of good luck (?) catching wave after cultural wave from stand-up comedy to sit-coms to reality TV to UFC to podcasting. If you’re someone who’s hoping to make a living—or become famous—on social media, you need to be aware of which waves are on their way out, and which ones you should be catching and riding next. It’s not as simple as jumping on that next wave though. Matt says you’ve got to take your talents, your personality, and your interests into careful consideration too.Listen in to hear more about the next big thing in social media and how you can get in on it.IN THIS EPISODE YOU’LL LEARN:Which 2 social media platforms Matt thinks are up and coming&nbsp;Why (and how) to brand yourself as THE expert at one specific thingHow to find the alignment of what you’re good at and the next big waveWhich social media platforms are worth investing in long-termLINKS AND RESOURCES MENTIONED IN THIS EPISODE:MicroFamous on SubstackOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

We all know about repurposing podcasts and long form video for social media, but what other sources are we overlooking that are literally right in front of us?&nbsp;&nbsp;&nbsp;On today’s episode, host Shaina Weisinger shares a list of 9 unexpected things you should totally repurpose, but have somehow flown under your radar. This is stuff almost everybody has created in the past and has forgotten about. Creating content specifically for all the different social channels is tough. The best, most savvy way to make sure you’re filling that social media content calendar every week is to find those hidden nuggets of content that are simple to repurpose if you have the right tools.&nbsp;Listen in for some simple (but brilliant) tips that will save you all kinds of time and effort.&nbsp;IN THIS EPISODE YOU’LL LEARN:How to create content from questions you get from clients and leads&nbsp;How to create text motion videos using just 100 words from past newsletterWhy you might want to give the world a peek at your internal meetingsHow to leverage the power of cross-promotion with your affiliate partnersLINKS AND RESOURCES MENTIONED IN THIS EPISODE:wave.videoheadliner.appRepurpose HouseOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

In this episode Mark De Grasse sat down with the Co-founder of DigitalMarketer, Richard Lindner. They cover what marketers absolutely must know about the relevance of Email Marketing. In brief, email marketing is NOT dying. But, it is changing.Email is still one of the most effective modes of communication to date. People trust the messages they get in their inboxes more than any other marketing message out there.They discuss how email was one of the most flexible and effective ways to reach customers during the pandemic, helping businesses grow when times were tough. New marketers and business owners who want a better understanding of why they should do email marketing and how to do it right will gain valuable insights from this DigitalMarketer podcast.In this podcast:How email works at every single stage of the customer value journey.The role email has in expediting customers through each stage of the customer value journey.Why email marketing is still relevant to today's modern marketing landscape.How to value customers' ideas when it comes to their business and how email marketing helps.&nbsp;How to create email content that actually provides valueLINKSEmail Marketing Mastery Certification https://www.digitalmarketer.com/certifications/email-marketing-mastery/Richard Lindnerhttps://richardlindner.comMentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

A constant daily reminder that we only have so many days on this planet can help you make the most of each and every one.&nbsp;&nbsp;&nbsp;On today’s episode, host Mark de Grasse sits down to chat with Dave Albano, a DM certified partner, elite coach, and agency owner, about productivity tips and tricks. Dave has a doomsday clock, a death calendar, that serves as a visual reminder that our time on earth is limited. Without it, he says we tend to lose track of time, waste time, and spend our time on things that don’t matter. As a marketer, Dave is all about working smarter, not harder. He’s been designing his life for decades in such a way that he can do what he loves—being outdoors, running, climbing mountains, and literally stopping to smell roses.&nbsp;Listen in for some practical steps you can take to make the absolute most of your time.IN THIS EPISODE YOU’LL LEARN:Why you need to identify every single business task and assign it a dollar value&nbsp;How to build the proper environment around your day to day, so you can truly enjoy itWays to determine your zone of genius (and spend more time there)How Dave measures success in business and in lifeLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Get Email Marketing Certified by DigitalMarketerMemento Mori (Chrome extension)JozaMarketing.comFree FocusWise toolOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What if your entire social media calendar was already full for the entire year and you could cross it off your list? Can you imagine??On today’s episode, host Shaina Weisinger walks us through a high-level overview of a course she created for DigitalMarketer Lab on repurposing content. If you want to do a deep dive and sign up for the course, you absolutely can (and we highly recommend it). The concept of repurposing is pretty self-explanatory, but to make sure we’re on the same page, it means taking a small snippet from a larger piece of content and using it on all the social media platforms in appropriate ways. Oh, and always strategically pointing it back to the original long form content which lives on your website. Now, get your calculator out and see if you can really (actually, truly) turn 7 magical pieces of content into 1078 social posts. (Spoiler: you can.)Listen in to find out how.IN THIS EPISODE YOU’LL LEARN:Why long form video works best for repurposing&nbsp;How you can add blog posts to your website without writing them yourself&nbsp;Which kind of images perform better than any otherWhy the number 7 really is the number of perfection when it comes to social mediaLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Create A Year's Worth Of Content In One DayContent CucumberRepurpose Houseshainaweisinger.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Have you been hesitant to leverage your own brand to build your business? Today’s guest is going to set your mind at ease.On today’s episode, host Mark de Grasse sits down with Jeff Hunter, Certified DM Partner and founder of Savage Marketer, to talk about establishing your personal brand so you can become a recognized expert in your field. In this day and age, “experts” are a dime a dozen, so you’ll have to be diligent about putting in those 10k hours and then getting the word out about what you know. So often people think putting out consistent content is too much work, but it’s actually pretty easy. Over the past few years, Jeff has really focused on the spirit of collaboration and has worked with some incredible companies and publications. What gives him an edge is that he knows he has to just do 1% more than everyone else is doing—so that’s what he does.Listen in as Jeff shares how he’s leveraged his personal brand in some pretty amazing ways—and how you can do it too.IN THIS EPISODE YOU’LL LEARN:What pitch Jeff used to get invited on the DM podcast&nbsp;Why it’s so important to build your content farm (and what that means)Ideas for collaborating with partners in a truly symbiotic wayWhy so many people are hesitant to leverage their personal brandLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Google JeffConnect with Jeff on LinkedInCORE Branding with Jeff J Hunter and Trisha Leconte [VIDEO]savagemarketer.combrandedmedia.iootter.aiOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

We’re all shaped by our childhoods—for better or for worse—and it can be fascinating to trace the path from then to now.&nbsp;&nbsp;Today’s episode is a little different from our regular interviews on the podcast. Instead of just introducing someone who’s wildly successful at what they do, we’re taking a step back to look at the story of how they got there. Amber Spears is a connector, a closer, and the founder of East 5th Avenue, an affiliate marketing consulting company. She also pioneered the 8-figure affiliate framework that has helped countless people in the DM community. From her father’s patriarchal, right wing views to her mother’s Mexican heritage to being homeschooled most of her life to realizing she was gay and didn’t fit into her family, Amber’s story gives us so much insight into how she became such a light in the digital marketing space and beyond.Listen in to hear Amber’s inspiring account of overcoming great odds to become the entrepreneurial success—and loving human—she is today.IN THIS EPISODE YOU’LL LEARN:How the strong women in her family showed her what was possibleWhy affiliate marketing often gets a bad rap and how she’s changing thatWhy she believes the collaborative spirit of affiliate marketing is unparalleledActionable steps you can take to get started with affiliate marketing TODAYLINKS AND RESOURCES MENTIONED IN THIS EPISODE:FREE Know Your Numbers Blueprintambermspears.comeast5thavenue.comEverflow (affiliate platform)OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

You don’t need to develop a fake, pushy, extroverted sales persona to be successful; you can just be yourself.&nbsp;&nbsp;On today’s episode, host Mark de Grasse sits down with Neal Tricarico, founder and CEO of Ultimate Growth, Inc. to talk about a sales system that works for every single sales professional, introverts and extroverts alike. When Neal first got into sales, he forced himself to become something other than he was. Every night he’d shower his sales persona off and put his human self back on. Now he sees sales as a place he can shine as who he truly is. Sales is all about relationships, he says. You establish rapport, earn trust and respect, and ask questions to make sure your solution will actually help this person. It has to be a fit. If they really need what you’re selling, then you owe it to them to make the sale.Listen in to hear all about a sales system that honors who you are, who your customer is, and is proven to get results.IN THIS EPISODE YOU’LL LEARN:2 different types of sales metrics you need to be tracking (and how to do it)&nbsp;How to figure out the “buying language” of your prospectA proven 3-pronged approach to sales (that also works in the marketing space)How the Sales Strengths Identifier will help improve your sales recordLINKS AND RESOURCES MENTIONED IN THIS EPISODE:SalesTeamAudit.com (FREE resources for business owners/agencies)NealTricarico.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you’re creating great content, but not creating it to scale, you’re wasting a whole lot of time, energy, and brainpower.On today’s episode, co-host Shaina Weisinger walks us through the Top 5 things content creators get wrong when it comes to content that scales. There’s a strategy to repurposing content so it covers a vast number of placements without adding a lot of work. Are you creating content in the right order? Are you starting with the right media type? Is it actually content that your audience cares about? Do you have a plan for moving your audience from your social media platform to your owned media?Listen in as Shaina shares tips to help you answer all of these questions (and more) with a resounding yes.IN THIS EPISODE YOU’LL LEARN:How to turn your FAQs into repurposed content&nbsp;How to pull standalone snippets from your long form contentWhy shorter attention spans don’t mean you should create shorter contentWhat your CTA should include and whyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:shainaweisinger.comContent CucumberOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

How can you avoid the biggest mistakes people commonly make when creating and promoting their courses?&nbsp;On today’s episode, host Mark de Grasse sits down with Marcio Santos, founder of Nerd Digital, whose goal is to help course creators scale to six figures in six months. Marcio started out as a marketing expert for hire but niched down to working exclusively with course creators as the pandemic hit and e-learning skyrocketed. It didn’t take long for him to see what works—and what doesn’t—when it comes to course creation. And he’s got a front row seat at the Most Common Mistakes in Course Creation show. Marcio’s favorite courses are those in highly competitive markets, because lots of challenge means lots of opportunity. And he’s become an expert at leveraging opportunity at every turn.Listen in for some incredible tips on creating a course your audience will love and one that will stand out, even in a saturated market.IN THIS EPISODE YOU’LL LEARN:Why you shouldn’t use tags on your blog posts when optimizing for SEO&nbsp;Why Marcio believes less is more when it comes to content&nbsp;Why courses should provide psychological/emotional support, not just knowledgeThe single biggest mistake course creators make (and the easy fix)LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Nerd Digital (download a lead magnet create tool)Notion (templates)OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this...

Do you know which social media platforms have the longest (and shortest) lifespans for a post?&nbsp;&nbsp;On today’s episode, host Shaina Weisinger shares some shocking stats about social media that will change the way you think about the content you post. Social media can feel impossible to keep up with due to its lightning-fast trends, changing algorithms, and never ending TikTok dances. It can be overwhelming to be as present as you know you need to be—and in ways that are actually going to be effective. Most of us aren’t Gary V with a huge team of people doing all the work for us. So how can we create constantly while also being mindful of what works best on specific platforms? Shaina says the key is repurposing content you’ve already made —and doing it with an informed focus on platforms where your audience actually is.Listen in for some expert tips on figuring out which content to use where, when, and how.&nbsp;IN THIS EPISODE YOU’LL LEARN:What the lifespans are of posts on each social media platformHow to create content that gets engagement so you can get longer lifespans3 types of content you can repurpose for social media (and how to do it)Why you should be repurposing old podcast episodesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Repurpose House (for 20% off your first invoice, use code DMP30)OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

As a local business owner, if you’re not using Instagram to promote your business and your brand, you’re missing out on a great opportunity.&nbsp;On today’s episode, host Mark de Grasse sits down with Dr. Michelle Wendt, founder of&nbsp;Indigo Healing Acupuncture, to talk about how she leverages Instagram to promote her business locally and online. Dr. Michelle loves the visual aspect of the platform, because it gives potential patients a good sense of what their clinic is like, and what to expect when they visit. They feel at home before they even step through the door. She loves connecting with new people as well as current patients, and her daily stories and reels let her and her staff talk directly to the people they want to reach the most. Over the past few years, the Instagram community she has built has become a vital part of her practice.&nbsp;Listen in for some helpful tips and encouragement for using Instagram to enhance your business.&nbsp;&nbsp;IN THIS EPISODE YOU’LL LEARN:Tips for getting over your fear of being on camera&nbsp;What kinds of IG posts typically get the most engagementWhy Michelle doesn’t outsource her marketing or recycle other people’s contentWhat you should and should NOT post on your business account&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Indigo Healing Acupuncture@IndigoHealingAcupuncture on IG&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Do you dream of having really awesome guests on your podcast but don’t know how to go about it?&nbsp;&nbsp;On today’s episode, host Mark de Grasse sits down with Jeremy Slate, CEO of&nbsp;Command Your Brand Media&nbsp;and host of the podcast,&nbsp;Create Your Own Life, to talk about leveraging a podcast to grow your brand. When Jeremy started his first podcast in 2014, he says it was absolute trash, but he doesn’t regret it. One of the biggest obstacles to getting started is thinking everything has to be perfect first. It doesn’t. Jeremy’s simple formula: go on some shows, get a good course on podcasting, start your own show, get on more shows to promote it. Command Your Brand is the top public relations firm for the podcast space and can help you do all that.&nbsp;&nbsp;Listen in as Jeremy shares a wealth of knowledge about starting a podcast, sticking with it, and doing it well.&nbsp;IN THIS EPISODE YOU’LL LEARN:Where to find and connect with big name podcast guests&nbsp;How long your podcast should be and how many weekly episodesWhat to include in your pitch to potential podcast guestsWhy you should go on other people’s podcasts before you start your own&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:FREE: The 7 Reasons You’re Not Getting Featured on your Favorite PodcastThe Podcast Blueprint&nbsp;(course by Andrew Ferebee)Get Emails appHunter.ioContact Any CelebrityEp. 400 of Create Your Own Life with Seth GodinPositioning: The Battle for Your Mind&nbsp;(book by Al Ries)&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on...

We all know that the key to marketing is getting people to know, like, and trust us, but how do we actually pull that off in an authentic way?&nbsp;&nbsp;On today’s episode, host Mark de Grasse sits down with Jay Vics, founder of&nbsp;JVI Mobile Marketing&nbsp;and certified partner with DigitalMarketer, to talk about best methodologies for prospecting. Jay has developed this really cool method where he provides value-in-advance content via a 20-minute livestreamed interview, then gives the potential client the video footage as a free gift. It gets the conversation started; it introduces more circles of people to Jay’s work; and it leads to clients signing up for his full offering of marketing services. It’s a fresh and exciting idea—and a total win for both parties.&nbsp;Listen in as Jay shares some innovative strategies for taking people through a customer value journey from start to finish.&nbsp;IN THIS EPISODE YOU’LL LEARN:The 2 best tools for prospecting (outside of social media)&nbsp;Tips for sending out a cold email drip sequence that people will actually openWhy Jay doesn’t take on clients until they go through a half-day strategy boot campWhy you need to start using a Before and After Grid with your clients&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:jvimobile.comFill out an onboarding form to be part of Meet the Experts.Jay’s YouTube video on the DM blogSeamless.AIConnect 365&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Are you ready, as a digital marketer, to make the transition to the metaverse?&nbsp;On today’s episode, host Mark de Grasse sits down with Justin Kline, founder and president of&nbsp;Markerly, to talk about the basics of the metaverse and the impact it’s going to have (and is already having) on the digital marketing space. “We’re definitely reaching a new paradigm when it comes to marketing and economic topography,” Justin says. “It’s quite a fun, crazy world we’re living in.” Influencer marketing is quickly becoming a box you need to check in the marketing space, and you need to keep the metaverse in mind as you do so.&nbsp;Listen in as Justin shares some important opportunities for small businesses to make an impact at the start of this new frontier.&nbsp;IN THIS EPISODE YOU’LL LEARN:What categories of influencers are already excelling in the metaverseCreative ways to incorporate NFTs into your marketingWhat impact the metaverse could have on conferences/eventsIdeas for influencer content that resonates with your audience&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:MarkerlyJustin’s personal website&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Social media has made tracking more complicated. If you’re only tracking&nbsp;quantitative&nbsp;data, you’re missing a very important piece of the puzzle.&nbsp;&nbsp;&nbsp;&nbsp;On today’s episode, host Mandy McEwen encourages marketers to get with the times. Ten years ago, marketing was very SEO-focused, and social media was just there to make your brand look good, not to generate leads. But things have shifted. Just because you can’t always track your branding&nbsp;quantitatively&nbsp;doesn’t mean it’s not a huge part of ROI. You can’t underestimate the power of posting valuable content, building relationships across social media channels, and word of mouth. It’s the future of marketing. It’s also trackable. You just have to get creative.&nbsp;Listen in as Mandy makes a compelling case for tracking qualitative ROI and practical tips for doing it well.&nbsp;IN THIS EPISODE YOU’LL LEARN:Ways to creatively track your unquantifiable data on social mediaHow to generate revenue in unconventional waysWhy you shouldn’t put links in your LinkedIn posts (and what to do instead)How to help your team if they’re struggling with tracking qualitatively&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:LumineticsMod Girl Marketing&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

People tell this entrepreneur he gives his affiliates way too much money, but he doesn’t care.&nbsp;&nbsp;&nbsp;&nbsp;On today’s episode, host Mark de Grasse sits down with Aurelien Amacker, founder of&nbsp;Systeme.io, a simple, affordable all-in-one business-building tool for solopreneurs. What’s unique about Systeme is that affiliate sales make up 60-70% of their revenue. Aurelien has developed an affiliate program that’s unique for several reasons. 1.) Instead of a few big influencers, he has an “army” of 400-500 affiliates. 2.) He pays 40% in lifetime commissions. 3.) There’s a second tier on top of that one for promoting the affiliate program itself. It’s a brilliant business model and a win-win for everyone.&nbsp;Listen in as Aurelien shares how he does it and why it works so well.&nbsp;IN THIS EPISODE YOU’LL LEARN:Why his commission percentage is so high (and why he won’t lower it)&nbsp;Why his program is nothing like an MLM or pyramid schemeHow they get 2000+ leads every dayHow their affiliate tracking system works and why their affiliates love it&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Systeme.io&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

We’re truly living at a pivotal moment in history. Web3 and the metaverse are opening new doors to amazing opportunities for marketers. You’ve just got to walk through.&nbsp;In today’s episode, host Mandy McEwen sits down with Lisa Buyer, founder of&nbsp;Female Disruptors, to chat about marketing in the metaverse and transitioning from Web2 to Web3. Lisa comes from a traditional PR background, but she’s always been a forward thinker and an early adopter of technology. She was integrating SEO and social media into PR strategy 15 years ago when it was a novel idea. And now, in 2022, she’s all in with NFTs, the metaverse, and leveraging your owned media to build your community.&nbsp;Listen in for some helpful tips on getting started with Web3—and an encouraging pep talk for anyone feeling hesitant.&nbsp;&nbsp;IN THIS EPISODE YOU’LL LEARN:Things you need to know about earned media and social proof&nbsp;Ways to create a more emotional connection with your audienceWhy Facebook groups are out and Discord is the social hub of the futureWays to explore Web3 without a VR headset&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Connect with Lisa on LinkedInFollow Lisa on IGFemale Disruptors on IGTheBuyerGroup.comSocial PR Secrets&nbsp;(Lisa’s book)&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!&nbsp;Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Want to become the celebrity CEO of your business? It’s all about building relationships, trust, and a community of fans.&nbsp;&nbsp;In today’s episode, host Mark De Grasse chats with Ramon Ray, Founder of&nbsp;Smart Hustle Media. Ramon’s company produces content for large brands and markets those brands to small businesses. His motto is: “ask for a smile before you ask for a sale.” Build relationships before you offer a sales pitch. You don’t need a lot of customers, he says. Just make the ones you&nbsp;already&nbsp;have&nbsp;really happy. Ramon shares tips for getting to know your customer, nurturing and educating your community, how and when to follow up, and how to scale while keeping your customers satisfied.&nbsp;Listen in for some valuable advice from a brilliant marketer with a dynamic personality.&nbsp;&nbsp;IN THIS EPISODE YOU’LL LEARN:Tips for writing copy that speaks directly to your customer’s pain points&nbsp;How to sculpt the perfect introductory one-liner for potential new customers4 important metrics to measure your sales performanceThe single biggest thing that will improve your sales immediately&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Celebrity Marketer by Growing Your Personal Brand&nbsp;(new DM workshop with Ramon)smarthustle.com&nbsp;(Get a free guide to personal branding.)ramonray.comThey Ask, You Answer&nbsp;(book by Marcus Sheridan)&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!&nbsp;Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

If you’re trying to get the attention of C-Suite decision-makers, you’ve got to find a way to stand out, or you have zero shot at making a sale.&nbsp;&nbsp;&nbsp;In today’s episode, host Mandy McEwen gives you the inside scoop on getting C-level executives to notice you—and respond. Over the past decade, she has mastered this art using a one-two punch of email and LinkedIn. And it really is an art. Whatever you do, you don’t want to blend in like everybody else with boring, salesy, impersonal outreach. You want to stand out in the crowd. Some of Mandy’s tips include: engaging on social media before you send the email, coming from a place of value, knowing their pain points, tooting their horn/making them look good, and showing them you’re a human being, not a robot. And she tells you exactly how to do this, step by simple step.&nbsp;Listen in to find out how to&nbsp;get&nbsp;the attention of a C-suite decision-maker—and how to&nbsp;keep&nbsp;it—so you can sell them your stuff.&nbsp;IN THIS EPISODE YOU’LL LEARN:How to compile pain points into buckets and craft specific messages based on ICP dataThe best ways to combine email and LinkedIn to increase your response rateStep-by-step tips for writing an impressive email that feels personal&nbsp;What NOT to put in your email subject line (and the body of the email for that matter)&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:LumineticsMod Girl MarketingFollow Mandy on LinkedInMailshakeEp. 212: What Modern Networking Looks Like in 2022 and Beyond&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you’re intimidated and overwhelmed by NFTs, but you’re also afraid of missing out on the next big thing, you’ve come to the right place.&nbsp;&nbsp;&nbsp;&nbsp;In today’s episode, host Mandy McEwen sits down with powerhouse duo Heather Parady and Rich Cardona, co-hosts of&nbsp;NFTs for Newbies, the #1 NFT podcast in the world. They started the podcast a few months ago just for fun, as a way to educate others as they learned about NFTs for the first time themselves, and it has absolutely exploded. Not only do they break down non-fungible tokens, crypto, smart contracts, and blockchain technology in the easiest possible terms, they share exciting possibilities for marketers and creatives to utilize this new tech, both as an investment opportunity and a way to integrate it to their businesses. This is one pep talk you don’t want to miss.&nbsp;Listen in as Heather and Rich utilize brilliance, humor, transparency, and their powers of persuasion to compel you to get started with NFTs.&nbsp;IN THIS EPISODE YOU’LL LEARN:What the business use of a smart contract is for your loyal customers&nbsp;How NFTs decentralize community and eliminate the middlemanHow to make consistent secondary passive income with NFTsThe absolute best (and most simple) place/way to get started with NFTs&nbsp;today&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:NFTs for Newbies on YouTubeNFTs for Newbies podcastMod Girl Marketing&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Business networking has changed so much over the past few years, but some of those old-school strategies are actually the secret to networking success&nbsp;today—and in the future.&nbsp;&nbsp;&nbsp;In today’s bite-size episode, host Mandy McEwen asks the question:&nbsp;What do you think of when you hear the phrase “business networking?”&nbsp;Do you think of the glorious pre-Covid in-person networking events or… Zoom? Networking is all about authentic relationships. How do you build real win-win relationships online? And how do you maximize those relationships so you always have an endless pipeline of real prospects?&nbsp;Listen in for tips, tricks, and tools you can leverage to make it easier to connect in&nbsp;genuine&nbsp;ways that will&nbsp;genuinely&nbsp;help your business.&nbsp;IN THIS EPISODE YOU’LL LEARN:How to pace your communication with new prospects in a way that builds trustTips for easily customizing your outreach for better resultsHow to leverage a CRM to make sure you strategically follow upHow to compliment people without sounding fake&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mod Girl Marketing&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

There’s a reason why every enterprise seems to have a podcast these days. Actually, there are a&nbsp;lot&nbsp;of reasons.&nbsp;In today’s bite-size episode, host Mark De Grasse sits down with Lindsay Tjepkema, CEO and co-founder of&nbsp;Casted, to talk about using podcasting as a b2b marketing strategy. “People are made for connection,” Lindsay says. “It’s a basic human need which makes it a business need, because we’re trying to be more human. When you have an interesting conversation and invite people to listen in on it, people enjoy that.” And the great thing about podcasting from a content marketing standpoint is that it’s easy to splinter it and repurpose it across all your platforms in all kinds of ways, aka, amplified marketing.&nbsp;Listen in for some valuable tips on using podcasts to help your brand become less siloed, more creative, and more connected to your audience.&nbsp;IN THIS EPISODE YOU’LL LEARN:How Casted makes it possible to own your audienceCreative ways to repurpose your podcast across other mediaWhat type of podcast works best for splintering content and whyHow to add value for your customers over a long period of time&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:casted.usConnect with&nbsp;Lindsay on LinkedIn&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you run an agency and you’re ready to take on more clients, this bite-sized episode is for you.&nbsp;&nbsp;In today’s show, host Mandy McEwen breaks down how a free audit funnel can generate pre-qualified leads for your agency on autopilot. Depending on how many clients you want, you can use a 100% automated version or a more manual version. An audit funnel is simply offering potential customers an audit of whatever service you’re hoping to sell—like their website SEO or their Google Ads campaign. Drawing from 12 years’ experience of running an agency, Mandy knows that keeping things simple is the best way to go.&nbsp;Listen in for a strategic step-by-step guide to getting more clients in the coming weeks and months.&nbsp;IN THIS EPISODE YOU’LL LEARN:Pros and cons of the manual/automated versions of the audit funnelWhy your funnel needs to be specific (and how to pick the right specific)How to create a customizable audit templateHow to make your pitch sound less like a pitch and more like a recommendation&nbsp;&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Get a Free LinkedIn Marketing Checklist from Many McEwen and&nbsp;Mod Girl Marketing&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

How do you successfully transition from athlete to entrepreneur after your sports career ends? And what principles can non-sporty entrepreneurs learn from these athletes?&nbsp;In today’s episode, host Mark de Grasse sits down with&nbsp;Cletus Coffey, founder of Recovering Athlete, about his programs that help former athletes expand their business potential after they retire. Cletus was a successful athlete himself, and his work exemplifies finding your niche and being passionate about what you’re selling. Even those of us who aren’t athletes have fallen victim to defining our self-worth by a proverbial scoreboard. Cletus helps people set goals, live their purpose, and find the courage to share their story.&nbsp;Listen in for some valuable tools any entrepreneur can use, whether or not they have a background in sports.&nbsp;IN THIS EPISODE YOU’LL LEARN:How to cure athlete identity addictionTips for focusing on the process and effort, not just resultsHow to find your niche and align your business with your passionHow to let go of what you can’t control and capitalize on what you can&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:cletuscoffey.com&nbsp;Get your&nbsp;FREE playbook&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at&nbsp;Ready to Lead.Listen to the #1 Digital Marketing Podcast,&nbsp;Perpetual Traffic&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

She started her agency in the middle of a pandemic and got 20 clients in her first month. How?&nbsp;In today’s episode, host Mark de Grasse sits down with Aimee Montgomery, founder and CEO of&nbsp;A Call to Thrive, a digital marketing agency that achieved instant success when it launched last year. Aimee is an expert at combining old school digital marketing knowledge with what’s new and hot today to create something that absolutely works for both herself and her clients. She’s got tips for podcasting, TikTok and YouTube videos, email marketing, membership programs, and more.Listen in to find out how you can replicate some of Aimee’s strategies in your business.&nbsp;IN THIS EPISODE YOU’LL LEARN:How Aimee got a 90% open rate on LinkedIn&nbsp;An email subject line guaranteed to turn cold clients warmTips for someone just getting started in digital marketingHow to leverage TikTok to grow your IG and YouTube channel&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:aimeemontgomery.comFollow&nbsp;Aimee on TikTok&nbsp;Thrive Radio&nbsp;(Aimee’s podcast)Connect with Aimee on&nbsp;LinkedIn&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at&nbsp;Ready to Lead.&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!&nbsp;Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you knew the three biggest mistakes entrepreneurs make when starting their own businesses, you could avoid them.&nbsp;&nbsp;In today’s episode, host Mandy McEwen sits down with Adam Lyons, founder and CEO of&nbsp;The Smart Blueprint. Adam loves acquiring new companies, but he quickly realized he was reinventing the wheel with every new acquisition. So he sat down and developed a program of SOPs, an easy-to-follow blueprint that works every time, no matter what kind of business you want to buy. Since he came up with The Smart Blueprint, he’s helped almost 2000 business owners apply them with great success. Adam believes most businesses fail because they’re making one or more of three huge mistakes.&nbsp;Listen in as he walks us through those mistakes, shares practical tips for avoiding them, and tells us what to do instead.&nbsp;IN THIS EPISODE YOU’LL LEARN:How to use 3-star Amazon reviews as market researchWhat to do with your company’s profits (that most entrepreneurs aren’t doing)Four key components to hiring the right person for your teamWhy you shouldn’t call your company a “family” (and what to call it instead)&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:The Smart Blueprint&nbsp;Connect with&nbsp;Adam on FacebookConnect with&nbsp;Adam on IG&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at&nbsp;Ready to Lead.&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Who hasn’t thought about writing a book someday? So what’s stopping you?&nbsp;In today’s episode, host Mark de Grasse sits down with Chandler Bolt, CEO of&nbsp;Self Publishing School, to talk about how self-publishing a book can help you strategically grow your business. Chandler’s team has helped people write, publish, launch, and sell over 6000 books (in as little as 90 days) since 2015. Chandler says there will never be this “magical someday” when you’ll have time to write a book. The time is now. There are eight milestones to writing/launching a book, and he walks through each of them with Mark (who has decided he’s going to write a book as well). “Publishing a book will change your life,” Chandler says. “It changed mine.”&nbsp;Listen in for some expert advice on self-publishing that might just be the nudge you need to get started.&nbsp;&nbsp;IN THIS EPISODE YOU’LL LEARN:How publishing a book can get you more sales, leads, and referrals in your businessWhat the 90-day book writing/publishing process entailsWhat mindmapping and the MORE method are (and why they’re so important)How to implement a launch triangle and sell more copies of your book&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Get your&nbsp;FREE copy of&nbsp;Published&nbsp;here!&nbsp;self-publishingschool.comSelf Publishing School on Facebook&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at&nbsp;Ready to Lead.&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you’ve only ever used the free version of LinkedIn, you’re missing out on a really powerful way to get in front of your target audience.&nbsp;In today’s episode, host Mandy McEwen talks up (and breaks down)&nbsp;Sales Navigator, LinkedIn’s sales prospecting tool. Everybody’s got a LinkedIn profile, but not everyone realizes how limiting it is when it comes to sales prospecting. Sales Navigator allows you to get very specific and build targeted lists of individuals and companies you want to connect with. You can also set up alerts to get notified when things are happening with those people. You can actually&nbsp;control&nbsp;your feed. On the free version, you have to sift through to get to the good stuff. Sales Navigator is a whole new experience.&nbsp;Listen in for some of Mandy’s biggest tips on Sales Navigator and why she firmly believes it’s a must-have, especially if you’re in B2B.&nbsp;&nbsp;IN THIS EPISODE YOU’LL LEARN:How to leverage industry-specific polls with first degree search lists&nbsp;How to keep your sales prospecting separate from general connectionsTips for building out highly-targeted lists of second/third degree connectionsMandy’s secret formula for getting in front of people and getting a response&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Get a 60 Day Trial of&nbsp;LinkedIn Sales NavigatorConnect with&nbsp;Mandy on LinkedIn&nbsp;&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at&nbsp;Ready to Lead.&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Who hasn’t dreamed of going viral? Did you know it’s an easier feat on TikTok than it is on any other social media platform?&nbsp;In today’s episode, host Mark de Grasse sits down with Jeff Hunter, founder and CEO of&nbsp;VA Staffer&nbsp;(and rising TikTok star) to talk about the 3 things that will get you a successful following on TikTok. Jeff says it’s super easy to go viral on TikTok once (and tells us how he did it). But it’s very challenging to keep going viral without a system in place. The good news: he’s figured out that system and he’s generously sharing it with us.&nbsp;Listen in for some great tips for getting off to a great start on TikTok and keeping that momentum going.&nbsp;IN THIS EPISODE YOU’LL LEARN:How to figure out your niche, your target market, and how to reach themThe #1 marketing tool in the TikTok gameTips for creating content that’s captivating, intriguing, and keeps people coming backWays to get people off your social media channel and into your community&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Follow&nbsp;Jeff on TikTokFollow&nbsp;Jeff on IGConnect with&nbsp;Jeff on LinkedInVA StafferEp. 177: TikTok for Business: How &amp; Why? with Rachel Pedersen&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at&nbsp;Ready to Lead.&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

The show is absolutely entertaining, but just remember: you’re a marketer in real life, and she plays one on TV.&nbsp;&nbsp;Today’s episode is a fun one. Host Mark de Grasse, DigitalMarketer President-turned TV critic analyzes Netflix’s&nbsp;Emily in Paris&nbsp;from the perspective of a real-life marketer. In the show, Emily is a Chicago-based marketing junior executive who gets sent to Paris to work with a luxury marketing firm. She’s there to help the firm relate to Americans. If you’re an aspiring marketer, Mark warns, don’t expect things to work out as quickly and easily as they do for Emily. Which you won’t, since you know the difference between TV and real life, right?&nbsp;Listen in to hear Mark’s fun take on 5 core marketing basics the show gets wrong.&nbsp;IN THIS EPISODE YOU’LL LEARN:Why your business development pitches won’t get adopted overnight&nbsp;What would really happen if you overstepped the senior marketing teamWhy your IG following won’t grow exponentially without a strategyWhy you can’t count on running into celebrities on the street&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Emily in Paris on Netflix&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at&nbsp;Ready to Lead.&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Video is the future (and the right now) of marketing, and it’s never been easier to start your own YouTube channel.&nbsp;In today’s episode, host Mark de Grasse sits down with&nbsp;Sean Cannell, founder of Think Media and author of&nbsp;YouTube Secrets, the #1 YouTube strategy book in the world, whose killer channels boast over 2.5 million subscribers. Video is the most consumed content online, yet marketers resist creating it. You’ve got to get over it, or your business won’t survive, Sean warns. Don’t be afraid to suck at first. Plant seeds that you’ll reap months, even years, down the road. “YouTube is like a fine wine,” Sean says. “It gets better with age.” And, unlike on other platforms, your content lasts forever.&nbsp;Listen in for some tips from the world’s leading YouTube expert on how to get started, what to post, and how to get subscribers fast.&nbsp;&nbsp;IN THIS EPISODE YOU’LL LEARN:Tips for understanding your audience’s problems and ambitions&nbsp;&nbsp;Why the acronyms ASQ, RSP, TSS are the key to success on YouTubeSean’s favorite YouTube strategy (and why it works so well)How to get 1000 YouTube subscribers in just 10 days&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:YouTube Secrets&nbsp;(Sean’s best-selling book)seancannell.comThink Media on YouTubeFollow Sean on TwitterFollow Sean on IGStreamYardvMix&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at&nbsp;Ready to Lead.&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!<a...

The Great Resignation isn’t over; digital workplaces are here to stay; and keeping your employees happy is more important than ever.&nbsp;In today’s episode, co-hosts Mark de Grasse and Mandy McEwen sit down to talk about remote culture. A lot of companies have been working remotely for almost two years now. For some, it’s been a smooth transition. Others have struggled and lost both money and personnel. Creating an amazing culture that your employees want to be a part of for the long haul has never been more challenging. But there are some (fairly) simple things you can do to make your company a great place to work.&nbsp;Listen in for some great tips for keeping your team happy while working remotely.&nbsp;IN THIS EPISODE YOU’LL LEARN:Ways to make sure everyone is on board with your core values wherever they areThe best apps to stay in touch with team membersIdeas for creating an employee remote-working kit&nbsp;How to show your employees you care about them&nbsp;and&nbsp;their families&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:monday.combasecamp.comanyvoo.com&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at&nbsp;Ready to Lead.&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Understanding your numbers is a crucial part of your digital marketing business, and with the right mindset, it can actually be fun.&nbsp;&nbsp;In today’s episode, host Mark de Grasse sits down with Ron Allen, Founder and CEO of&nbsp;Exigo Business Solutions, to talk about how digital marketers can stop living paycheck to paycheck and actually get some margin in their businesses. It really all comes down to understanding your numbers—how much you have, how much you need, and what that all means practically speaking.&nbsp;&nbsp;Listen in for valuable tips on making sure your business is profitable in 2022.&nbsp;IN THIS EPISODE YOU’LL LEARN:What the year of inflation (2021) means for businesses in 2022How marketers should come up with their profit marginWhy the majority of businesses fail and how to avoid itHow to mentally/psychologically get over the hump of raising your prices&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:10waystoprofit.com&nbsp;(FREE ebook)Exigo Business Solutions&nbsp;OUR PARTNERS:7 Levels of Scale WorkbookFree training from BotBuildersCreate an online store with WixSales and Marketing Automation with KeapFind out your Leadership Trust Score at&nbsp;Ready to Lead.&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Just because everyone’s talking about something doesn’t mean you shouldn’t too. No one has told it from&nbsp;your&nbsp;perspective yet. The world needs to hear your unique story.&nbsp;&nbsp;In today’s episode, host Mandy McEwen sits down with her friend, Rich Bracken, global keynote speaker, emotional intelligence coach, and Director of Strategic Partnerships at&nbsp;Foundry. Rich is absolutely passionate about building a personal brand through storytelling, and he believes everyone has a story to share. He shares some powerful tips for showing up consistently, being vulnerable and relatable, and adding entertainment elements that engage your audience.&nbsp;Listen in to learn how you can tell your story in the most authentic way possible.&nbsp;IN THIS EPISODE YOU’LL LEARN:How to avoid the comparison trap and impostor syndromeTips for incorporating entertainment elements into your presentationsHow to find an assimilation point with your audience (and why that matters)&nbsp;What you need to do if you want to be a TEDx speaker&nbsp;LINKS AND RESOURCES MENTIONED IN THIS EPISODE:richbracken.comfoundrymakes.com&nbsp;OUR PARTNERS:Generate leads and improve sales with automated chatbots from&nbsp;Bot BuildersFREE trial of email and SMS marketing with&nbsp;SendlaneFind out your Leadership Trust Score at&nbsp;Ready to Lead.&nbsp;Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?&nbsp;Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Just because everyone’s talking about something doesn’t mean you shouldn’t too. No one has told it from your perspective yet. The world needs to hear your unique story.    In today’s episode, host Mandy McEwen sits down with her friend, Rich Bracken, global keynote speaker, emotional intelligence coach, and Director of Strategic Partnerships at Foundry. Rich is absolutely passionate about building a personal brand through storytelling, and he believes everyone has a story to share. He shares some powerful tips for showing up consistently, being vulnerable and relatable, and adding entertainment elements that engage your audience.   Listen in to learn how you can tell your story in the most authentic way possible.   IN THIS EPISODE YOU’LL LEARN: How to avoid the comparison trap and impostor syndrome Tips for incorporating entertainment elements into your presentations How to find an assimilation point with your audience (and why that matters)  What you need to do if you want to be a TEDx speaker   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: richbracken.com foundrymakes.com   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Believe it or not, some small businesses are still hesitant to try digital marketing in 2021.    Why? Because, for one reason or another, they’re resistant to change. If you want to turn a client’s hesitation into a resounding yes, you have to understand what’s holding them back in the first place. In today’s episode, host Mark de Grasse walks us through 10 reasons why people resist the switch to digital marketing, even when all the data shows they should jump on the train. If you can figure out why they’re resistant, you can formulate a better persuasive argument to get them on board.   Listen in to hear the top 10 reasons clients say no to digital marketing.   IN THIS EPISODE YOU’LL LEARN: Why clients reach out to digital marketing agencies, then won’t commit. How much digital ad spend shot up in 2020 and 2021 Why change and new ideas make some people feel defensive How to show people the results and benefits of digital marketing   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: FREE PDF to help you grow and scale your business “10 Reasons People Resist Change” (HBR)   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Whether you’re an Amazon seller yourself, or a marketer looking to serve Amazon sellers, this space is ripe for opportunities right now.   In today’s episode, host Mandy McEwen sits down with Michelle Barnum Smith, Founder and CEO of Easybot (and Queen of Amazon Chatbots), to talk about the best marketing strategies for Amazon Marketplace in Q5 and beyond. Michelle has worked with and trained thousands of Amazon sellers to use and drive external traffic to Amazon to help them improve their listings and make money. She knows her stuff, and she generously shares it with us in this power-packed episode.   Listen in to hear Michelle’s favorite tips and strategies for getting your (or your client’s) products on Amazon’s page one.   IN THIS EPISODE YOU’LL LEARN: Tools for helping you decide which keywords you want to be positioned for Ways to drive your external audience to Amazon What you need to know about Amazon’s Brand Referral Bonus (BRB) program Surprising trends for Amazon in 2022 (hint: their biggest competitor is YouTube)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Easybot email Michelle: michelle@easybot.com   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

These four steps are geared toward newbies, but they can also help established digital marketers determine where they should specialize.     Today’s short, sweet, and snackable episode is hosted by Mark de Grasse, President and General Manager of DigitalMarketer and a guy with a whole lot of years of marketing experience under his belt. The first step to becoming a digital marketer, Mark says, is to determine your future digital marketing position and figure out which skills you’ll need to develop to excel at that position. If it’s something you’re already doing and/or naturally good at, you’re already ahead of the game.    Listen in as Mark walks us through each of the four steps to building a career in this dynamic and exciting field.    IN THIS EPISODE YOU’LL LEARN: Which type of marketing is organic, can be grown cheaply, and delivers results  What skill sets you need to become a social media professional Tips for networking with an industry professional as a newbie How to keep up with constantly changing platforms, methodologies, and algorithms   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Digital Marketing for Dummies (by Ryan Deiss)   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!  Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

The evolution of marketing has blurred the lines between traditional marketing and digital marketing—in a good way.    On today’s episode, co-hosts Mark de Grasse and Mandy McEwen talk about that evolution from where we were “back in the day” to where we are now. Add in the metaverse, and marketing is about to evolve in ways we never could have imagined.    Listen in as Mark and Mandy geek out about all things marketing.   IN THIS EPISODE YOU’LL LEARN: How Elon Musk and Jeff Bezos approach social media differently Why you should consider sharing your business’s failures publicly Which traditional marketing strategies are still working for some brands  The single best way to blow up your brand   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Huge brands believe the metaverse has the potential to disrupt our lives in the exact same way the world wide web did, and they’re already capitalizing on this movement.   Today’s short, sweet, and snackable episode is hosted by Mandy McEwen who says the metaverse presents incredible opportunities for entrepreneurs and brands to become pioneers on these new virtual horizons. There’s a migration from physical to virtual happening right now that can change the entire economy. Big name brands want to be innovators in this space, and they’re diving in headfirst.   Listen in as Mandy shares why now is the time for you and your brand to map the metaverse.   IN THIS EPISODE YOU’LL LEARN: Why beauty and luxury brands are dominating the metaverse  Which brands are targeting Gen Z in the metaverse (and how) Which huge brand filed a patent application for downloadable virtual goods Who is partnering to co-create worlds in order to drive participation and loyalty   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Octi PlatformE Louis the Game Blankos Block Party Hyundai Virtual Test Drive NASCAR and Subnation   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Everybody on the planet is offering promotions, sales, and giveaways during the holiday season. How do you get yours to stand out?   On today’s episode, co-hosts Mark de Grasse and Mandy McEwen talk about making the most of your marketing during the holidays. Everyone and their mom has a Black Friday sale, a Christmas sale, a New Year’s sale. How can you make yours creative, unique, special, and fun? How can you add an element of the unexpected to get people to take notice and click on your offer when there are so many to choose from right now?   Listen in as Mark and Mandy share their expert tips and tricks for making your holiday marketing pop.   IN THIS EPISODE YOU’LL LEARN: What to do instead of discounting high-value boutique experiences Why Mandy thinks quarterly promotions are best How to leverage the surprise factor when it comes to sales Why 24-hour sales don’t always hit the spot   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Have you bought a piece of property in the metaverse yet? What are you waiting for?   Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. You’re familiar with the metaverse, right? Online virtual environments that have you going back and forth between virtual and physical spaces and economies? A recent report from Grayscale said that the metaverse could generate $1 trillion annually in revenue. Intrigued, Mandy created her own avatar in a metaverse called Decentraland, and she was immediately hooked.    Listen in as Mandy shares her experience and research—and why she’s convinced the metaverse is only going to boom from here.   IN THIS EPISODE YOU’LL LEARN: Which properties sold for record-breaking millions of dollars recently How digital property owners will work with brands who want a metaverse presence Reasons why people say the investment is well worth the risk Some cool ways to make a lot of money in the metaverse   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Republic Realm metaverse on Wikipedia Decentraland The Sandbox Axie Infinity Mod Girl Marketing Luminetics   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

The fractional CMO model is on the rise, and this is the best time in history to position yourself as that.    On today’s episode, host Mark de Grasse chats with Casey Stanton, founder of CMO Exponential, or CMOx for short. CMOx is a fractional CMO company. What is a fractional CMO, you ask? It’s someone who acts as the Chief Marketing Officer for your company, but they’re hired as an outside consultant or contractor. Casey believes that, in this post-Covid world, we’re living in a blue ocean for fractional CMOs.   Listen in as he explains how you can make more money, work less, and have more freedom with this unconventional CMO model.    IN THIS EPISODE YOU’LL LEARN: How to effectively coordinate with sales teams as a fractional CMO What previous experience is needed to own this role and excel at it Which three qualities a fractional CMO should have How to become the pioneer fractional CMO in your niche industry of choice   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: CMOx fi.co/fast (FAST agreement) Fractional CMO Community on Facebook   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!  Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

VR and AR is too costly for a lot of small businesses right now, but we’re going to see more and more brands leveraging it in the weeks and months to come.    Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. Mandy is here to tell us all about the latest trends in VR and AR (virtual reality and augmented reality). Companies are trying new ways of standing out, and experiential marketing with VR and AR is a fun way to do that.    Listen in as Mandy shares how brands are winning big with their innovative VR and AR campaigns.   IN THIS EPISODE YOU’LL LEARN: Which brand’s AR campaign got 224M+ views in its first day  How a custom Snapchat filter for a brand compares in price to a Super Bowl ad Why AR will take off faster than VR Which company leveraged VR to engage with gamers to promote their products   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 172 with Mandy: Doing LinkedIn the Right Way Mod Girl Marketing Luminetics   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

When it comes to the digital marketing ecosystem, recent developments have leveled the playing field, and the rules have changed.   In today’s episode, host Mark de Grasse sits down with the brilliant Kasim Aslam, founder of Solutions 8, one of the top Google ad agencies on the planet, and co-host of the Perpetual Traffic podcast, a show for people who are running paid traffic campaigns. Kasim has been a part of the DigitalMarketer community for a long time, and he’s an absolute wizard and prophet when it comes to Google ads, whether it’s knowing what to do now or where the market is heading in the future.    Listen in as Kasim explains why he believes we’re living in a content-first world and how to take advantage of “the biggest opportunity of any industry ever.”   IN THIS EPISODE YOU’LL LEARN: Why creating an “evergreen how-to” is impossible and what to do instead What trifecta of events has altered the digital marketing ecosystem (and how) Why you have to deliver content and value (and how to do it) What switch you need to make if you want to be a contender in digital marketing   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 Perpetual Traffic podcast Kasim on YouTube Tweet Kasim your thoughts and feelings   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!  Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

What are virtual influencers, why are they so popular, and what do they mean for your business?    Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. Mandy is here to tell us about the fascinating world of virtual influencers—computer-generated fictional characters used in social media marketing as a substitute for humans. Some of these robots are so realistic that people believe they’re human, and big brands are eating them up.    Listen in as Mandy gives us a peek inside this wild new world and what it means for our future as digital marketers.   IN THIS EPISODE YOU’LL LEARN: Which major companies have already hired virtual influencers to sell their products The science behind our fascination with these robots The advantages to using virtual influencers rather than human influencers What trend forecasters are predicting for 2022   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 172 with Mandy: Doing LinkedIn the Right Way Mod Girl Marketing Luminetics   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

A customer value journey works best when you’re able to meet the customer’s specific needs at each point along the way.   In today’s episode, host Mark de Grasse sits down with AJ Roberts, Chief Revenue Officer of Genesis Digital, to talk about funnels, webinars, and marketing. AJ says his main focus is—and has always been—how do we make transactions online easier for digital marketers and people in the knowledge industry? Everything is about the relationship now. People are more aware than ever of all the tips and hacks and manipulation and psychology. You’ve got to find ways to give them what they truly want and need.   Listen in for some inventive ways to keep pushing the evolution of the customer journey.   IN THIS EPISODE YOU’LL LEARN: How to leverage behavior-adapted marketing (BAM)  What a lot of businesses miss when it comes to optimization and conversion mastery How to move people to the best sequence to engage/entertain them One of the best thing to come out of the pandemic (for marketers)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Genesis Digital Webinar Jam kartra.com   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!  Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Nobody helps people build the life they want and achieve their dreams like the woman Oprah called “the thought leader of the next generation.”   In today’s episode, Marcus Murphy sits down to talk with renowned marketer and business mentor, Marie Forleo. Marie is an entrepreneur, #1 New York Times bestselling author, and host of the award-winning show MarieTV and The Marie Forleo Podcast, with millions of adoring fans worldwide. Marie firmly believes that each person’s uniqueness is what makes them beautiful. “Your heart is the strongest thing you have in your business,” she says. “Don’t ever hide it.”   Listen in to hear Marie’s brilliant (and hilarious) thoughts on building a brand, connecting with your ideal customers, and infusing your marketing with more humanity.   IN THIS EPISODE YOU’LL LEARN: Why you shouldn’t try to be everywhere and everything to everyone. Why (and how) to repurpose and recycle old content The single most important thing you can do when it comes to marketing Two global trends we absolutely have to pay attention to right now   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: marieforleo.com connect with Marie on IG timegenius.com flytographer.com   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!   Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

If you want to be successful in today’s world, today’s guest says the name of the game is to make your competitors irrelevant.   In today’s episode, host Mark de Grasse sits down with guest Brian Pombo of the Off the Grid Biz podcast. Brian’s new book, 9 Ways to Amazon-Proof Your Business: How To Stand Out in Your Industry & Make Every Competitor Irrelevant, is based on things he learned over three years of podcasting. He shares his top 3 ways with Mark.   Listen in for tips on getting noticed by the market you’re trying to reach.    IN THIS EPISODE YOU’LL LEARN: How to get 10x the effect out of anything you do Tips for being everywhere your ideal client is Ways to repurpose every piece of content you have Which is more important: quality or quantity   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Get Brian’s book FREE Follow Brian on IG Follow Brian on Twitter offthegridbiz.com   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!  Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

When it comes to influencer marketing, what’s the secret to creating a win-win-win partnership for the influencer, the customer, and the brand?   In today’s episode, host Mark de Grasse sits down with Valerie Viramontes, owner and media specialist at V2 Solutions, LLC. After much success in the business world, Valerie has niched down to the health and fitness space over the past five years. Her expertise lies in matching influencers, customers, and brands to create a situation that benefits all parties in a huge way. She helps people use omni-channel distribution and figure out their true impressions, so everyone feels good about the deal.   Listen in as Valerie shares her wealth of knowledge about monetizing your social media platforms in a smart and ethical way.   IN THIS EPISODE YOU’LL LEARN: What an influencer’s responsibility to their audience is The pros and cons to cash on the front end and affiliate deals on the back end How to gauge the metric for what a “good” following is Why an email list is crucial for influencers who want to build their business   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Valerie’s website, V2 Solutions Valerie Viramontes on IG   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

The completion rate of online courses is 3-5%. How can you get people to buy and actually finish your course?   In today’s episode, host Mark de Grasse sits down with Lechon Kirb, cofounder and CMO at Ofcourse. Their company helps people take the thing they love and learn the mechanism that will help them put it out in the world in a big way.    The online course industry is a 300+ billion dollar a year industry. The gap between what people are being sold and what they’re able to get out of it is huge. How do we bridge that gap? Lechon says it’s all about designing programs that people can get through with more ease and velocity. Ofcourse has had clients get to an astonishing 96% completion rate.   Listen in as Lechon shares valuable tips for taking your existing course and making it more engaging, fun, and finishable.    IN THIS EPISODE YOU’LL LEARN: What barriers get in the way of people completing courses Which learning components push the needle when it comes to completion How to structure a course so it’s more than just a dopamine hit Ways to hack the timeline and help people find solutions more quickly    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Connect with Lechon on LinkedIn Ofcourse The Art of Documentary   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Fully-automated money drip funnels are an amazing lead generation tool, and they’re especially valuable in a post-Covid world.   Zenovia Andrews is the CEO of Maxout Marketing Agency, and she’s passionate about giving her clients a visual representation of how they’ll generate money in their business. In this episode, she sits down with Erin MacPherson, General Manager of Scalable.Co, and isn’t afraid to get super personal and tell it like it is. “It’s too much work to try to be someone other than who you are,” Zenovia says. “As long as we’re honest and true to who we are, people will connect with us. I don’t know any other way to be.”   Listen in as she shares some valuable advice on being bold, being you, and putting money in the bank.   IN THIS EPISODE YOU’LL LEARN: How to figure out where your customers are getting stuck on their journey  Tips for managing work-from-home dynamics so you stay productive Why and how your brand message needs to evolve with your culture and community How to leverage your vibe/energy to attract the right people   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Maxout Marketing Agency follow @zenoviaandrews on IG (she’ll follow back!) Zenovia on LinkedIn @zenoviaandrews on Twitter copy.ai (Zenovia’s favorite copy-generating app) The Alchemist (Zenovia’s favorite inspirational book)   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

After five years as the host of the DigitalMarketer podcast, Jenna Snavely says farewell as she moves on to her next marketing adventure.    In these five years, Jenna was more than just a podcast host. She managed the program development and workshop delivery at DigitalMarketer and everything you see in the DM Lab. In this episode, she sits down for a goodbye chat with the new President of DigitalMarketer, Mark de Grasse, who will be taking over the podcast. “What I loved so much about DigitalMarketer,” Jenna says, “is that the sandbox is so big. I had the opportunity to try my hand at so many different things. I could have followed this path anywhere.”   Listen in as Jenna talks about what she learned at DigitalMarketer and what she’ll be taking with her as she embarks on a new chapter in her career.    IN THIS EPISODE YOU’LL LEARN: More about Jenna’s new role and company and why she’s so excited about it What systems she learned at DM that she plans to employ in her new position Jenna’s brilliant take on content, customers, and community Her dreams for future collaborations with DigitalMarketer and Scalable    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Stay connected with Jenna on LinkedIn OUR PARTNERS: Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

If you put in the time and effort to help your followers take the journey to become superfans, they’ll do your marketing for you.    Pat Flynn, YouTuber and author of Superfans, says there’s a framework to building superfans, but we lose sight of it because of funnels and automations. We miss out on moments when we can make people feel heard, like they’re being paid attention to. Pat believes in a different way of growing a fan base. In just 9 months, his YouTube channel, Deep Pocket Monster, already had 80k subscribers and was bringing in $7k in revenue a month. Pat would rather have 100 superfans than thousands of subscribers—but he has both.   Listen in as Pat chats with Mark de Grasse about how to make deep connections with your audience in your own unique way.   IN THIS EPISODE YOU’LL LEARN: How to get into a new space and make a marketing map Pat’s video-posting formula for people just getting started on YouTube Why Pat thinks every entrepreneur needs a podcast How to spin negative comments into wins—for you and your fans   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Smart Passive Income Superfans (Pat’s book) Deep Pocket Monster on YouTube @patflynn on IG @patflynn on Twitter  Atomic Habits (book by James Clear) The Coaching Habit (book by Michael Bungay Stanier) OUR PARTNERS: Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some...

There are few things more important than choosing the perfect name for your brand.   Stephanie Nivinskus knows how to pick the good ones. She has been writing and telling stories since she was 11, and in 2009, she launched her company SizzleForce Marketing (great name, right?). They provide marketing services for small businesses and also teach/train people how to market on their own through their SizzleForce Marketing Academy. In today’s episode, Stephanie sits down with host Jenna Snavely to talk about all the things you need to consider if you want your brand name to be awesome.   Listen in for some expert tips (dos AND don’ts) for choosing an unforgettable and evergreen name for your brand.   IN THIS EPISODE YOU’LL LEARN: How to choose a name that showcases your brand’s promise and personality  Core branding exercises people often skip over (and shouldn’t) The smart way vs. the dumb way to take risks  Why and how to do a competitive analysis before choosing your brand name   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: SizzleForce Marketing Absolutely Unforgettable (Stephanie’s book) Join the Small Business Marketing Challenge (October 25-29)   OUR PARTNERS: Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

If your business isn’t on TikTok yet, it’s not too late, but you need to move NOW.   TikTok isn’t going anywhere; it’s massive and is only getting bigger. This past week it surpassed YouTube in overall watch time. Every other platform is getting their development from TikTok right now—that’s a good sign you need to be paying attention.    Social Media Queen Rachel Pedersen might just know TikTok better than anybody out there. In today’s episode, she joins DM President Mark de Grasse to talk about her favorite things about TikTok (simple, easy to pivot, you can test quickly) and why you’ve got to get in NOW while there are still early adopter advantages of untapped potential to go viral.    Listen in for Rachel’s brilliant advice on getting started on this popular platform and some great tips for continued success. IN THIS EPISODE YOU’LL LEARN: A simple step-by-step method to plan a year’s worth of great content The two most important types of TikTok content marketers should create The top 3 industries that can kill it on TikTok What you should do for your first TikTok video and why   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: rachelpedersen.com @themrspedersen on every social platform answerthepublic.com The Art of War (Sun Tzu) Trust Me, I’m Lying (Ryan Holiday) The Creative Habit (Twyla Tharp)   OUR PARTNERS: Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!  Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you’ve ever had a great Facebook post completely bomb, Rachel Miller can tell you why it did and how to fix it.    “Organic traffic is not a myth,” Rachel Miller, the Moolah Marketer, claims. In fact, “the easiest way to get traffic is organic customers.” And she backs up that bold statement with results that speak for themselves. Rachel’s tips and strategies work across all social media platforms, but Facebook is her favorite. “Facebook is motivated to put your content in front of your audience, your people, without ads,” she says, “because they need to keep your people active on the platform.”   In today’s episode, Rachel takes us step by step through writing and sharing the perfect Facebook post that will attract attention, inspire engagement, and compel people to save and share. IN THIS EPISODE YOU’LL LEARN: How to generate post ideas based on your customer’s journey The inside scoop on Facebook’s algorithms and how to make them work for you 8 rules of what NOT to do when posting on Facebook How the theory of a “viral” practically applies to your product and business   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Rachel’s website Moolah Marketer Facebook group Contagious (book by Jonah Berger) OUR PARTNERS: Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Events done right are engaging, trackable, replicable, and an incredible way to build your brand.     Lisa Schulteis, founder of ElectraLime Marketing, is an expert in event management. She helps people run virtual events in order to grow and scale their business, and she loves every minute of it. Her clients learn how to successfully replicate their events again and again, reutilizing assets to expand the reach of their message and grow their particular target market. She specializes in virtual events with high interaction, engagement, and networking opportunities.    In today’s episode, she sits down with DigitalMarketer President, Mark de Grasse, to talk about what it takes to run an event from start to finish—and then do it all over again. IN THIS EPISODE YOU’LL LEARN: How often small, medium, and large businesses should hold events Tips for getting a new product in front of clients Which virtual event platform is best for engagement and networking What kinds of analytics/metrics Lisa can give clients at a virtual event   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: ElectraLime Marketing Pathable Traction (book by Gino Wickman) Lisa on LinkedIn Get a FREE 20-minute strategic planning session with Lisa OUR PARTNERS: Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

'Ready to Lead' is a show that gives leaders the tools, tips, and insights they need to grow their team, their company, and themselves personally. Hosted by Richard Lindner and Jeff Mask, 'Ready to Lead' shares the real-world, real-life insights that leaders need to do to be great.   Click Here to Listen and SubscribeMentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Do you want to get off the marketing treadmill, make more sales, and have more impact? Who doesn’t, right?     Marisa Murgatroyd gets people so excited about changing their lives that they stop dreaming and start doing. As Founder of Live Your Message, she believes that your mission, should you choose to accept it, is to design, launch, and profit from an experience product in 12 weeks or less. She and her team will help you find that deep level of alignment where you’re in your zone of genius and doing what only you can do.   In today’s episode, she sits down with host Jenna Snavely for an inspiring and mind-blowing chat about leveraging dopamine buttons, transcending common market strategies, breathing life into your brand, and getting customers the results of their dreams. IN THIS EPISODE YOU’LL LEARN: How to leverage your customers’ dopamine button for good Tips for standing out in a market full of talking heads and look-alike businesses.  How to design, launch, and profit from an experience product in 12 weeks or less Proven ways to increase your customer results 10-30x the industry standard LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Live Your Message The Power of Moments (book by Chip and Dan Heath) Marisa on YouTube Grab The Viral Product Checklist: liveyourmessage.com/dm OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

You can measure the success of your presentation by whether or not your audience takes the next step with you.   The folks at Advance Your Reach have a big, hairy, audacious goal of helping 1 million people build their platforms to influence 1 billion people. They’ve already helped thousands of people get on hundreds of thousands of stages and generate over a half-billion dollars. Chief Product Officer, Pat Quinn, helps people put together their signature talk, one of the greatest marketing tools we have.   In today’s episode, Pat sits down with DM President, Mark de Grasse, to talk about key strategies, common mistakes, and why you absolutely need clarity on three important things. Listen in for some valuable tips you can implement right away. IN THIS EPISODE YOU’LL LEARN: One of the biggest mistakes people make when giving a signature talk  Why they’ve seen an uptick in customers’ businesses during Covid Why it’s so important to build “weaknesses” into your opening story How your word choice and tone affects conversion rates LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Advance Your Reach OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Community is more important than ever—so important that entire businesses are being built around the concept.   Tatiana Figueiredo is a community strategist and the brain behind The Business of Community newsletter. Her focus is helping course creators and membership community leaders build thoughtful and financially stable community businesses. What is a community business exactly? In simple terms, it’s an organization that makes money from facilitating connections that lead to growth.   In today’s episode, Tatiana joins host Jenna Snavely for a super smart, heart-centered conversation about how you can create a sense of belonging in your community business.     IN THIS EPISODE YOU’LL LEARN: What most people truly want from a business community Why sharing something in common isn’t enough to grow a healthy community How to effectively market the value of community  Tips and tactics for building a financially profitable business community   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: The Business of Community newsletter Follow Tatiana on Twitter Tatiana’s website (take her online course) orbit.love (a community platform Tatiana likes) Nonviolent Communication (Tatiana’s book rec) OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!  Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

When you’re in the digital marketing business, the massive amount of content can get overwhelming. But we don’t have to keep what’s not working. Today’s guest is someone who looks at the mess and finds the joy in creating something better. And he’s brilliant at it.   In this episode, host Jenna Snavely sits down with Mark de Grasse, the new President and General Manager of DigitalMarketer. Mark gives us an inside look at the DM rebrand and redesign and explains why the design and organization of a company is just as important on the inside as it is on the outside.   Mark is passionate about what he does, and his enthusiasm is contagious. Listen in!     IN THIS EPISODE YOU’LL LEARN: Tips for organizing scattered pieces of online content into something cohesive How to connect your internal structure with what people see Why you absolutely need your own website Which social media platform Mark thinks is the most effective for businesses   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Traffic & Conversion Summit (Mark will be there!) markdegrasse.com Follow Mark on Twitter monday.com (the app Mark uses most)   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!  Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Rebranding can be costly, but not as costly as straying from your values.   Ruben Aguirre’s family immigrated to the U.S. from Mexico when he was six. Growing up, he had a front row seat to their entrepreneurial genius as they started over in a new place, building one business after another. He started his own business in 2014 and recently went through a complete rebrand.   In today’s episode of the DigitalMarketer Podcast, Ruben sits down with host Jenna Snavely to talk about his journey, including the profound impact DigitalMarketer has had on his company, 8 Signal Marketing Agency. Listen in and hear his inspiring story.     IN THIS EPISODE YOU’LL LEARN: Tips for knowing when/how to rebrand The hidden benefits of impostor syndrome How to turn away clients that aren’t a good fit for your company How to cut through the noise in the marketplace LINKS AND RESOURCES MENTIONED IN THIS EPISODE: The Ultimate Sales Letter (book by Dan S. Kennedy) Good to Great (book by Jim Collins) 8signal.com (let Ruben know you heard him on the podcast) OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!  Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Learn how you can turn PR opportunities into organic traffic for your business.   What sets you and your business apart from your competition? What makes you different, surprising, maybe even controversial? And how can you leverage that into PR opportunities that ultimately lead to more brand awareness and traffic?   Jack Nunn, rowing champion and founder of Roworx Fitness, has gotten a lot of attention lately for making a bold claim: that you can get a total body workout just by rowing. Not only that, but you can train for a triathlon with a regimen that’s 80% rowing—and then complete 3 Ironmans in 28 days. Jack is doing something no one else is —and a lot of people find it unbelievable.   In today’s episode of the DigitalMarketer Podcast, he sits down with host Jenna Snavely to talk about leaning in to whatever it is that makes you stand out.     IN THIS EPISODE YOU’LL LEARN: Tips for pitching your story or message to publications  How to push past discouragement and view PR as a long game How to turn familiar topics upside down with your own unique spin Ways to leverage PR opportunities from unexpected places   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: 07/31/21 WSJ article about Jack Roworx Fitness How to Do 3 Ironmans in 28 Days Jack/Roworx on IG Roworx on Facebook   OUR PARTNERS: Keap, an easier way to manage every stage of the customer journey HC Development, innovative marketing strategies and responsive campaigns Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic Wix, a website builder that gives you complete freedom of design and management   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Learn how to create your own Ultimate Marketing Engine - and here’s a hint, it’s not a marketing funnel!   The goal of marketing is to sell something, right? John Jantsch, long-time marketing guru, best-selling author, and founder of Duct Tape Marketing, says no. John believes the goal of marketing is to transform someone’s life, to create a successful customer.   In today’s episode of the DigitalMarketer podcast, host Jenna Snavely sits down with John to talk about his upcoming book, The Ultimate Marketing Engine. Listen in as he introduces listeners to an innovative concept called the client success track. It’s not a marketing funnel. It’s not the customer value journey. It’s something entirely different. And he’s convinced that it can work for just about any company, including yours.     IN THIS EPISODE YOU’LL LEARN: Why content is only effectively used as the voice of strategy The 5 stages customers go through to achieve success Which clients you should focus on and why How to build business momentum by retaining clients and growing with them LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Duct Tape Marketing (the company) Duct Tape Marketing (the book) Pre-order The Ultimate Marketing Engine (releases in September) Get your pre-order goodies here     OUR PARTNERS: Keap, an easier way to manage every stage of the customer journey HC Development, innovative marketing strategies and responsive campaigns Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic Wix, a website builder that gives you complete freedom of design and management   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate...

People are hungry for a new way to generate customers for their business. They want a marketing alternative where they don’t have to get in bidding wars or fights with the algorithm.   In this episode, Amber Spears, co-owner and founding partner of East 5th Avenue shares her vast knowledge of affiliate marketing, a reliable revenue stream she calls “a beautiful blend of traffic, sales, leads, PR, and relationships.” Referral marketing (“I got a guy”) has been around forever, and affiliate marketing is an elevated version of this time-tested strategy.   Listen in and get excited about doing profitable and sustainable business with people you know, like, and trust.     IN THIS EPISODE YOU’LL LEARN: Why affiliate marketers have a higher conversion rate than paid media  Why we need to get better at funnels (and how to do it) The danger of relying on one marketing channel for your revenue stream Tips on forming incredible (and genuine) relationships with your affiliate partners LINKS AND RESOURCES MENTIONED IN THIS EPISODE: East 5th Avenue Jeff Hays Films     OUR PARTNERS: Keap, an easier way to manage every stage of the customer journey HC Development, innovative marketing strategies and responsive campaigns Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic Wix, a website builder that gives you complete freedom of design and management   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.  Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

When faced with uncertainty and job loss due to the pandemic, Rachel Minion seized the opportunity to turn her longtime side hustle into a full time gig. Her husband Jon joined her soon after, and Rockstarr & Moon (the anti-agency agency) was born.   In this episode, Rachel and Jon sit down with host Jenna Snavely to discuss their passion for helping small businesses and how the DigitalMarketer Certified Partner program allowed them to take their side-hustle to a full-time business. They talk about radical honesty, cohesive messaging, sustainable business structures, and more. For anyone thinking about launching a business, Rachel and Jon’s no-nonsense advice is: “Get up and do it. Take action. Movement is life.”   IN THIS EPISODE YOU’LL LEARN: How to monetize your brilliant ideas Simple ways to offer value in advance for free Tips for working smarter, not harder How to run a business together and stay happily married   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DigitalMarketer Certified Partner Program Rockstarr & Moon, Inc. Rockstarr & Moon on Facebook Rockstarr & Moon on Instagram Rockstarr & Moon on LinkedIn Rockstarr Biz Bootcamp     OUR PARTNERS: Keap, an easier way to manage every stage of the customer journey HC Development, innovative marketing strategies and responsive campaigns Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic Wix, a website builder that gives you complete freedom of design and management   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.  Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

When it comes to sales and sponsorships, nothing beats a relationship-based approach, and Carey Naab is a natural at it.    Carey is the Partnership Manager at DigitalMarketer, and her clients and sponsors adore her. Why? Because she genuinely cares about them and their needs and is committed to matching them with the perfect advertising partners.   In this episode, Carey sits down with host Jenna Snavely and they discuss how to establish trust with clients, how to find the sweet spot when it comes to pricing, how the pandemic has changed events and partnerships, and a whole lot more.     IN THIS EPISODE YOU’LL LEARN: How to monetize content you’re already producing Tips for creating genuine personal connections with your clients How to find potential sponsors from scratch The two big (and only) reasons businesses will sponsor your live event LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Email Carey to get her Calendly link for a chat Scalable Impact LIVE in Austin, TX (November 2-3) Jenna’s LinkedIn (tell her what you want to hear from Carey next!)     OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders Get one month of BKA Content’s blog subscription FREE FREE trial of email and SMS marketing with Sendlane Improve conversions with a FREE Facebook advertising audit from Clients Online   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

The world is changing, and even the most long-established businesses have to start thinking like it’s day one if they want to survive. Rico Glover, the host of Startup Grind Charlotte, is a forward-thinking digital marketer with a passion for training entrepreneurs and startups. On today’s episode, he sits down with host Jenna Snavely to talk about the rapid evolution of business and marketing. Bottom line? Learn new things and get ahead of the curve—or get left behind.    Rico is a certified partner in the DigitalMarketer community and specializes in leveraging social media to the fullest to deliver powerful results. As the Startup Mayor of Charlotte, he creates dynamic, results-driven campaigns for clients and hopes to increase the number of people trained in digital marketing.  IN THIS EPISODE YOU’LL LEARN: How Rico went from fired to 6 figures (and why he credits DigitalMarketer)  Rico’s hottest local event marketing tips What changes he would make to today’s “messed-up” educational system What the “largest transfer of wealth in history” means for your business   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Startup Grind Startup Grind Charlotte Rico’s LinkedIn Idea Sex by James Altucher Black Business Owners of Charlotte   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders Get one month of BKA Content’s blog subscription FREE FREE trial of email and SMS marketing with Sendlane Improve conversions with a FREE Facebook advertising audit from Clients Online   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Webinars can be a great way to overcome objections in real-time, get an influx of quick cash, or explain a more complex product or service. Jason Fladlien, Chief Strategy Officer and co-founder of Rapid Crush, Inc., delivered a power-packed 4-hour webinar to our DigitalMarketer Lab community recently, and we’re sharing the highlights in this episode.   Jason has been called “one of the top 5 living marketers on the planet” and it’s no secret why. In these clips, he succinctly shares what we’ve been doing wrong, how to do it right, and breaks down a successful webinar into simple steps anyone can follow. Listen in and learn from the absolute best!   IN THIS EPISODE YOU’LL LEARN: The 3 things that matter most when it comes to your webinar How and why to ask for a commitment from your audience The crucial element missing from most presentations What 99% of people selling on Amazon have totally backward LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Try a 14-day FREE trial of DigitalMarketer Lab Jason’s book, One to Many: The Secret to Webinar Success Rapid Crush, Inc.     OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders Get one month of BKA Content’s blog subscription FREE FREE trial of email and SMS marketing with Sendlane Improve conversions with a FREE Facebook advertising audit from Clients Online   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Bethany Handy, the new Community Manager for DigitalMarketer Lab, has seen her share of communities done wrong over the years.    Where it’s just another avenue for sales and tactics, rather than a place for real feedback, constructive criticism, and a genuine desire to serve others.    In this episode, Jenna sits down with Bethany to talk about all things community—both online and off—and what you can learn from churches to build your community (regardless if your community has a religious focus or not). Entrepreneurship can be a lonely space, and having true connection and community with others is everything. IN THIS EPISODE YOU’LL LEARN: The key differences between marketing tactics and authentic community Tips for providing genuine connection in online spaces  Why micro-meet-ups are the future of virtual communities What happens when you bring ego to a community LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DigitalMarketer Lab HubSpot User Groups (HUG)  Drift | Conversational Marketing Ear For Each Other (group of furloughed Disney employees) DigitalMarketer Engage (DM Lab Facebook group) Bethany’s LinkedIn   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders Get one month of BKA Content’s blog subscription FREE FREE trial of email and SMS marketing with Sendlane Improve conversions with a FREE Facebook advertising audit from Clients Online   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Matt Dobson is a managing partner at Carousel, a customer acquisition engine for mid-market direct-to-consumer brands. In this episode, he and host Jenna Snavely dig into the changing landscape of Facebook and the big bad iOS updates. They discuss how pricing and offer models need to be adjusted for the new consumer, and why affiliate marketing is back and better than ever.   Old-school affiliate marketing is an efficient scalable business model based on principles of scientific advertising. When the rules start changing, and people freak out, sometimes the best thing to do is to go back to the basics. IN THIS EPISODE YOU’LL LEARN: 4 key areas where brands need to up their game in this new environment  How your company can use advertising to get buyers, not shoppers Which products are hottest coming out of COVID What top-of-funnel direct response creative is working best right now LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Carousel, for brands looking for a great team to help you grow your customer base Jumbleberry, performance marketers building campaigns that perform  Matt’s LinkedIn   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders Get one month of BKA Content’s blog subscription FREE FREE trial of email and SMS marketing with Sendlane Improve conversions with a FREE Facebook advertising audit from Clients Online   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.  Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Connect with Rudy Mawer: LinkedIn- https://www.linkedin.com/in/rudymawer Instagram- https://www.instagram.com/rudymawerlife/?hl=en Facebook- https://www.facebook.com/rudymawer Website- https://rudymawerlife.com/ Our Partners: Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide) Get a month of free blogging with BKA Content BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Lamar Tyler is the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs. Lamar quit his corporate job in 2007 when they shot down every great internet idea he pitched. He started blogging, then filmmaking, and over the years he’s refined the storytelling and marketing skills that serve his business so well today.   In this episode, Jenna and Lamar dig into the exciting details of the super-smart challenge strategy he’s executing in his business right now. Lamar has fine-tuned these challenges so expertly and created such a buzz around them that people are lining up to get in the doors of his mentorship program.   IN THIS EPISODE YOU’LL LEARN: How to nurture a community that gives everyone else FOMO The number one tip for getting people to consistently show up for your challenge What a “Success Kit” is and why you shouldn’t attempt a challenge without it What it looks like practically to LAO (launch, analyze, optimize) each challenge   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Lamar’s Website Lamar’s Instagram  Lamar’s Facebook Lamar’s Book   OUR PARTNERS: Oribi, a tool for savvy marketers to quickly analyze your website’s data Keap, an easier way to manage every stage of the customer journey Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Three words for you: Instagram. DM. Automation. In this episode, Jenna Snavely chats with guest Natasha Takahashi, CMO of The School of Bots, about Instagram chatbots. Instagram is now one of the largest search engines in the world, and 81% of people on IG go there to buy products and services. With 400 million people messaging businesses on IG every single day, Instagram DM has become a marketing channel in and of itself. Natasha gives us the inside scoop on getting ahead of the automation game on this platform.   IN THIS EPISODE YOU’LL LEARN: How this new feature will help you optimize your lead gen, sales, and support conversation Why Instagram DMs are a better place to start than Facebook Messenger First steps to take when testing out Instagram chatbots Tips for getting the best engagement on Instagram LINKS AND RESOURCES MENTIONED IN THIS EPISODE: The School of Bots, how to turn Instagram DMs into a cash machine for your business Manychat, chat marketing for Facebook Messenger and Instagram Mindvalley, a powerful science-based learning platform Natasha’s Website Natasha’s LinkedIn Natasha’s Instagram Natasha’s Twitter Natasha’s Facebook OUR PARTNERS: Oribi, a tool for savvy marketers to quickly analyze your website’s data Keap, an easier way to manage every stage of the customer journey Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic     Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Fractionalized services outsource specific departments or tasks to remote workers that aren’t full-time employees. In this episode, CEO of Fully Accountable Vinnie Fisher explains how businesses can take advantage of the shift to remote and reduce margins with expert fractional CMOs and CFOs. He’ll also talk about his experience leading a team during the global pandemic and the changes he’s seeing in buying behavior. Our Partners: Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide)Get a month of free blogging with BKA ContentBotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot RESOURCES MENTIONED IN THIS EPISODE Vinnie on LinkedIn Fully Accountable Free Guides and Book Bundle from Fully Accountable Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

The right marketing strategy doesn’t happen on one platform, it happens across several. In this episode, Mark de Grasse, CEO and Chief Creative Officer of MegaMad Websites explains his holistic approach to marketing. Listen to learn how Elon Musk has strategized (or fallen into) his holistic marketing approach, how internet speed is impacting marketing, and using editorialization in your content strategy. Our Partners: Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide) Get a month of free blogging with BKA Content BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot RESOURCES MENTIONED IN THIS EPISODE It’s Just Marketing: You Can Stop Using the Word “Digital” Now The Top Outsourced Executive Function Will Be THIS in 2021 MegaMad Websites Mark’s Website Mark on LinkedIn Mark on Twitter Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Do you feel like 100,000 followers would help you get more customers? In this episode, Alexandrea Harrelson, owner and CEO of Harrelson Media talks about the follower fallacy and why vanity metrics are leading you down the wrong path. Listen to also learn about Alexandrea's journey to entrepreneurship and how having a family changed her outlook on what it meant to run her business. Our Partners: Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide) Get a month of free blogging with BKA Content BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot RESOURCES MENTIONED IN THIS EPISODE Harrelson Media Harrelson Media on Instagram Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What does it look like to build a content agency from scratch? In this episode, Erin MacPherson General Manager of Scalable Brand Studios explains her philosophy on being a connector and how that leads to great content. As the genius behind the content at Scalable (and DigitalMarketer!), she walks us through monetizing newsletters, podcasts, and content, advertising across media properties, and why you should be using Pinterest—seriously. Our Partners: Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide) Get a month of free blogging with BKA Content BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot RESOURCES MENTIONED IN THIS EPISODE Scalable Brand Studios Scalable Brand Studios Media Kit Erin on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Marketing doesn’t exist without data. Data is the foundation that branding and campaigns are built on—but that doesn’t mean it always comes easy. In this episode, Iris Shoor, CEO and founder of Oribi explains how they’ve built the ideal data platform marketers. Listen to learn why data is the cornerstone of your marketing funnel, customer behavior trends Oribi’s seeing right now, and why Iris has chosen to be a hands-on founder.  Our Partners: Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide) Get a month of free blogging with BKA Content BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot RESOURCES MENTIONED IN THIS EPISODE Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Iris’ website Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

With ten million users, it’s time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how to get started on the app, her best practices for creating and moderating rooms, and how to create a top-notch profile. Listen To Learn: How to think about Clubhouse when you’re first starting out on the app How to strategize moderating a room and the template to use to keep it interesting The best way to put your guests at ease by showing that you’ve done the hard work for them Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Jen on Instagram Jen on Clubhouse The “Be on TV” Bootcamp Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn’t? In this episode, you’re getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano’s Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he’s been able to create a testimonial machine that drives traffic and conversions. Listen To Learn: The 6 principles of persuasion and why a great testimonial is perfect for creating influence How testimonials connect to your marketing strategy The TRS Framework for a results-based testimonial Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Watch Dave’s Workshop by becoming a member of Lab! Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

When you tap into a network of partners and affiliates, you’ve ultimately found a new source of traffic. In this episode, Amber Spears, founder of East Fifth Avenue and Traffic Tribe shares her expertise with us to show us what is and isn’t considered affiliate marketing. With so many platform changes in the digital landscape, affiliate marketing is a great source of new potential buyers to tap into—and this episode will show you how to get started. Listen To Learn: What’s the structure behind a professional affiliate deal? The incentives you can add to your affiliate deals to make it a ‘sweeter pot’ How to properly test an affiliate relationship to make sure you’ll get an ROI Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Get 50% off the Traffic Tribe Membership with promo code DigitalMarketer Download The Know Your Numbers Guide (Free!) East 5th Avenue Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

If you’ve been dabbling with the idea of starting a coaching program or already have one in the works, take a look inside DigitalMarketer’s coaching program. In this episode, Program Manager of DigitalMarketer’s ELITE Coaching Program Garrett D’Entremont joins me to talk about the details of launching a successful, high-ticket coaching program your audience will love. Listen To Learn: How to build relationships with clients and customers from Day One What ELITE Coaching is all about How to get your program shipped and out into the wild Our Partners: Create Chatbots that Deliver Results with BotBuilders Host Your Website on SiteGround RESOURCES MENTIONED IN THIS EPISODE Take a look inside the ELITE Growth Accelerator Coaching Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

What’s Scalable’s digital marketing strategy? In this episode, you get a look inside our interview with our very own Head of Growth and Digital Marketing at Scalable during our recent Certified Partner Training Day. Listen To Learn: Where his love for marketing began His biggest takeaways from working with Ryan Deiss, Richard Lindner, and more What’s working right now at DigitalMarketer Our Partners: Get a Free Trial of Oribi and 20% off with code: DigitalMarketer AdWorld Conference RESOURCES MENTIONED IN THIS EPISODE Join DigitalMarketer Lab! Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Feeling like you’re endlessly running on the content hamster wheel trying to publish new post after new post? Founder and CEO of Repurpose House Shaina Weisinger is here to give you the solution. In this episode, you’ll get to listen to part of Shaina’s recent Lab Workshop where she shared her expert knowledge on repurposing content for more views, engagement, and conversions. Listen To Learn: How to repurpose long-form text content What headlines will stop the scroll The logistics of posting (like post lifecycles, demographic data, and more). Our Partners: Create Chatbots that Deliver Results with BotBuilders Host Your Website on SiteGround AdWorld Conference RESOURCES MENTIONED IN THIS EPISODE Join DigitalMarketer Lab! Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.  Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

No matter how many nerf gun battles and ping pong tables you set up in your office—you’re going to have conflict at some point on your team. In this episode, Ryan Deiss and Justin Rondeau talk about how the Scalable team works through conflict. Listen To Learn • The importance of explaining WHY, • What to say when this problem arises (and the importance of apologizing) • How employees can approach their leaders thoughtfully. Our Partners Create Chatbots that Deliver Results with BotBuilders Host Your Website on SiteGround AdWorld Conference Resources Mentioned In This Episode Extreme Ownership: How U.S. Navy SEALs Lead and Win Thank You For Listening Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Follow us on  Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Feeling the pressure to get on TikTok and start dancing? Well, getting on TikTok is a great idea but you don’t *need* to dance to get conversions. In this episode, DigitalMarketer’s Content Coordinator Maya Hughley explains what’s working on TikTok right now. Listen to learn the most effective way to use the app for your brand, the features and trends you should be using, misconceptions around the app, and more. RESOURCES MENTIONED IN THIS EPISODE Create Chatbots that Deliver Results with BotBuilders Host Your Website on SiteGround New on TikTok: Introducing Stitch Episode 138: Is Instagram Dying? The Future of Social Media with the DigitalMarketer Team Maya on LinkedIn Maya on Twitter Maya on Instagram Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What if the tool that could double your revenue was available for free and you could get step-by-step instructions on how to use it in your business? Well, grab your headphones. In this episode, DigitalMarketer’s Community Manager Michelle Dalton interviews CEO and founder of Rubicon Marketing Renée Boudakian. Listen to learn how she used the Customer Value Journey to double her revenue and create brand new offers that upgraded her business model. RESOURCES MENTIONED IN THIS EPISODE Create Chatbots that Deliver Results with BotBuilders Host Your Website on SiteGround The Customer Value Journey The Customer Avatar Worksheet How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Today we have a harsh reality for you—advertising platforms owe you nothing. They don’t owe you access to your followers or all the answers you need from your conversion data. In this episode, we’re showing you how to take ownership of your business growth with email. President and Co-Founder of DigitalMarketer, Richard Lindner is teaching you the purpose of an email follow-up series, how to know if you’re doing it right, and how long your conversion series should be so you can own your strategy. RESOURCES MENTIONED IN THIS EPISODE The eCommerce Segmentation Handbook | Sendlane Lab Members --&gt; Watch Richard’s Workshop Here Not a Lab Member Yet? Click Here To Learn What's Inside Lab Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

This week we're bringing back one of our favorite episodes, an interview with Savannah Sanchez. Savannah is a paid ad expert running over $10 million in paid ad campaigns every year. Listen to see inside a highly successful paid ads agency, get her toolkit for creating top-performing campaign content, and hear her influencer marketing strategy. RESOURCES MENTIONED IN THIS EPISODE The eCommerce Segmentation Handbook | Sendlane Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

YouTube is the second largest search engine in the world. If you ask us, this means one thing. YouTube is a strategic part of any marketing strategy. In this episode, Uzair Kharawala, Partner at SF Digital Studios, explains the secret to getting tens of thousands of views on B2B videos. Listen to how to decide what to talk about in your videos, how to do keyword research, the tools every video marketer needs to get started, and more. RESOURCES MENTIONED IN THIS EPISODE The eCommerce Segmentation Handbook | Sendlane Uzair's Articles on Semrush SF Digital Studios Uzair on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Are you building an audience on a platform that will be obsolete in the near future? In this episode, a panel from the DigitalMarketer team (featuring Amanda Powell, Shannon Goodell, and Maya Hughley) give their take on the future of social media and how they feel about the prediction of the death of Instagram. Together, they explore the rise of TikTok, what it means to be a consumer on social media, and how marketers can hedge their bets in this new era of marketing. RESOURCES MENTIONED IN THIS EPISODE The eCommerce Segmentation Handbook | Sendlane How to Make Sure Your Social Media Posts Really Stand Out in 2021 4 Steps To Writing an Engaging Instagram Caption How to Use Instagram Reels in Your Marketing Strategy The 5 Most Important Metrics to Track Your Instagram Growth Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Feeling *meh* about your homepage? In this episode, I’m sharing my biggest ah-ha moments from Ryan’s latest Lab workshop on crafting a high-converting homepage. Listen in while Ryan explains why designing a homepage is so *dang* confusing, the lifecycle phase of a homepage, and gives you design tips (and realistic advice for the non-designers out there). RESOURCES MENTIONED IN THIS EPISODE Get Ryan’s High-Converting Homepage Workshop Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Copy is everything in marketing. A perfectly designed landing page or executed social strategy can’t convert if the copy doesn’t interest your customer avatar. In this episode, DigitalMarketer’s Marketing Coordinator and copywriter Justina Fenberg gives us a lesson on writing great copy, shows how she built out a promo series for our email list, and explains how our marketing team works together.  RESOURCES MENTIONED IN THIS EPISODE Ann Handley’s Total ANNARCHY Very Good Copy Marketing Brew Harry’s Marketing Examples Recess.io Newsletter DM Insider Newsletter Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) by Mike Palmer and Michael Masteron The Ultimate Sales Letter 4th Edition: Attract New Customers and Boost Your Sales by Dan Kennedy Ogilvy on Advertising by David Ogilvy Become a Certified Direct-Response Copywriter Copywriting Jumpstart Pack Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Leveraging podcasts for your business can be extremely lucrative—if you know how to do it right. In this episode, founder of JPORT Media and host of the Perfectly Menotred Podcast Jason Portnoy explains how to use a podcast to build authority, relationships, and your ecommerce or service-based business. Listen to learn Jason’s experience with ecommerce during COVID-19, why you don’t need the *best* guests as your first few podcast episodes and get the scoop on the new social platform Clubhouse. RESOURCES MENTIONED IN THIS EPISODE Perfectly Mentored Podcast Jason on Instagram Jason on Twitter Jason on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

This week I’m giving you a listen to Erin MacPherson’s latest content workshop inside Lab. As the General Manager of Scalable, Erin is the captain of our content ship. I’ve pulled out some of Erin’s teachings that can help you create high-value content in 2021. Learn where each type of content fits in the Customer Value Journey, how to train your team to understand what makes viral content so ‘sticky’, 2 exercises to hone your content skill (or your teams), and more. RESOURCES MENTIONED IN THIS EPISODE Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath How To Train Your Content Creators To Create Viral Content Erin on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.  Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you’re feeling like Facebook is out to get you by disqualifying your ads—we have another hypothesis. Facebook ads expert Dennis Yu is here to explain that it’s probably not Facebook, it might be user error. In this replay, Dennis Yu shows you how to succeed on Facebook by having several business profiles, using chatbots, avoiding *this* major mistake, and going back to the basics of goals, content, and targeting. RESOURCES MENTIONED IN THIS EPISODE Facebook F8 2018 Keynote Recap Dennis’ LinkedIn Profile Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What is the most important tool in marketing? If you ask Jon Benson, and even our CEO Ryan Deiss, they’d both say it’s copywriting. In this episode, we’re replaying one of our favorite copywriting episodes featuring legendary copywriter Jon Benson. Listen to learn the biggest mistakes marketers make when they write copy, copywriting best practices, and Jon’s audit of a 3 million view headline. RESOURCES MENTIONED IN THIS EPISODE WP Engine Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse CopyPro Sellerator Jon’s Website Jon on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Scared to raise your prices, but know that it’s time? This week’s guest is going to put your fears at ease. In this episode, founder of Joza Marketing and ELITE Coach Dave Albano talks about how to break into high-ticket offers, why it doesn’t have to be scary, and gives you a peek into his strategy sessions with his clients. RESOURCES MENTIONED IN THIS EPISODE WP Engine The $20,000 Email Template Joza Marketing Resources Joza Marketing Book a Strategy Session Dave on Facebook Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

WP Engine recently launched their own film and we were curious to know more about the strategy, execution, and ROI. In this episode, Monica Cravotta VP of Enterprise Marketing at WP Engine gives us a behind-the-scenes look at what it was like to create WP Engine’s film make|SHIFT on the marketing industry and the advancement of technology. Listen to learn what it was like to launch during COVID-19, what goes into creating a film like this, and what the future of the film holds. RESOURCES MENTIONED IN THIS EPISODE WP Engine make|SHIFT: A Documentary by WP Engine Monica on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

It’s time to get organized for the New Year. In this episode, Steve Werley of Maximum Effort Agency is going to show you how to create your 2021 marketing plan. He’ll start by explaining how to focus on your market segment and figure out your customer’s secret desire and then show you how to use the Customer Value Journey to make sure your plan is on track. Listen to set yourself up for marketing success in 2021. RESOURCES MENTIONED IN THIS EPISODE Maximum Effort Agency Maximum Effort Agency on Facebook Schedule a call with Steve Steve on LinkedIn WP Engine Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

We might not have flying cars (yet), but technology has certainly brought us some serious marketing power. In this episode, CEO of Sixth Division Brad Martinaeu explains how he’s automated his marketing to ensure higher returns and how he’s taken that automation to the next level by having it even help him handle leads, prospects, and clients. Listen to learn the book Brad believes every business owner should read, the 2 core values of a great business, and how to bridge the gap between theory and execution. RESOURCES MENTIONED IN THIS EPISODE WP Engine Ready, Fire, Aim: Zero To One Million In No Time Flat by Michael Masterson Steve Jobs’ Vision of the World Work with Sixth Division Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Are you using Instagram in your sales funnel? If you’ve thought that Instagram was only for your top-of-funnel content, think again. In this episode, Elise Darma talks about the Four Seasons of Business, how to get engagement on your posts, and how to sell in the DMs. Listen to find out how you can use Instagram to grow your business in 2021. RESOURCES MENTIONED IN THIS EPISODE WP Engine Story Vault Elise’s Website Elise on Instagram Elise on Youtube Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

People struggle to remember clever taglines, but can easily recall the plot of their favorite childhood movie. How can you use this to your advantage? In this episode, we’re giving you an exclusive listen to DigitalMarketer’s workshop on Selling With Story by Donald Miller. Listen to find out how to associate your products and services with your customer’s survival, how to use storytelling in your messaging, and how to present a problem to get your customer’s attention. RESOURCES MENTIONED IN THIS EPISODE WP Engine Donald Miller’s Workshop: Sell With Story Marketing for Survival: Donald Miller’s 2 Tips to Make Customers Buy StoryBrand   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

If you’re feeling like 2020 gave you a run for your money...and that money is slowly starting to dwindle further—we have our own version of a Stimulus Plan for your 2021. We’re giving away 21 growth levers to help you shortcut your way to success in the new year. You’ll also get some foundational wisdom from Daymond John, Shark Tank investor, on how to power through hardships in entrepreneurship and how to get results when things just aren’t working the way you wanted them to. RESOURCES MENTIONED IN THIS EPISODE Join the 21 for ‘21 Challenge (For Free!) Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

This week we’re bringing the rockstar mentality to your business—get ready to rock ‘n’ roll! In this episode, Kenny Harper and Manny Torres of Rock My Image explain how to amplify the movement behind your brand (just like rockstars do), why you need to take a holistic approach to your business before scaling through marketing, and the 5 profit drivers of every successful business. RESOURCES MENTIONED IN THIS EPISODE Growth Amplifiers Find My Profits Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Online communities are all the rage right now, but most brands struggle to create a real community around their products. This week, we’re going to fix that. In this episode, DigitalMarketer’s Community Manager Michelle Dalton is going to show you what goes on behind-the-scenes of DigitalMarketer’s online communities. She explains what type of content she creates depending on what community she’s creating it for, the tool she’s creating for the DM community right now, and the most important parts of running a highly engaging community challenge. RESOURCES MENTIONED IN THIS EPISODE Community Manager Certification Program DigitalMarketer Engage Facebook Group DigitalMarketer ELITE Commons Facebook Group Community Management Specialist | Become a Certified Community Manager Michelle on LinkedInMichelle on Facebook Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Clichés are clichés for a reason and this week we’re focusing on one you’ve heard many times before: Work smart, not hard. In this episode, co-founder of Mike Mandel Hypnosis Chris Thompson talks about how he’s grown his business over the years, became the ultimate delegator so he can do less and have his business make more, and how he figures out what he needs to do to scale his business among a sea of opportunities. RESOURCES MENTIONED IN THIS EPISODE Monsters and Magical Sticks: There's No Such Thing As Hypnosis? by Steven Heller 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Mike Mandel Hypnosis Mike Mandel Hypnosis on Facebook The Brain Software Podcast ELITE Growth Accelerator Coaching Program | DigitalMarketer Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Our podcast team is on fall break this week, so we’re throwing it back to one of our favorite past episodes. In this episode, Nehal Kazim, founder of AdPros, tells us how he scaled his agency from $100 in ad spend a month to $1 million—and exactly how you can do it too. Listen to learn how Nehal vets his prospective clients before working with them, the two questions to ask before you start growing your agency, and why Nehal puts such an emphasis on ad optimization. RESOURCES MENTIONED IN THIS EPISODE Amplifii Corp AdPros Nehal Facebook Nehal on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Fractionalized services outsource specific departments or tasks to remote workers that aren’t full-time employees. In this episode, CEO of Fully Accountable Vinnie Fisher explains how businesses can take advantage of the shift to remote and reduce margins with expert fractional CMOs and CFOs. He’ll also talk about his experience leading a team during the global pandemic and the changes he’s seeing in buying behavior. RESOURCES MENTIONED IN THIS EPISODE Vinnie on LinkedIn Fully Accountable Free Guides and Book Bundle from Fully Accountable Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you’re marketing your done-for-you services like you would a do-it-yourself service—this episode is about to give you a lot of clarity (and redirection!). In this episode, founder of #TeamSpivak, Jennifer Spivak teaches us her ultimate funnel for high-ticket done-for-you services that she implements on Facebook for her agency clients. She explains the funnel from start-to-finish, how she finds her audiences, and how she’s gotten to a place of doing business that just feels good. RESOURCES MENTIONED IN THIS EPISODE ScheduleOnce Jennifer’s Website Jennifer on Facebook Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Niching down your customer avatar is one of the fastest ways to ensure your brand’s success—when you know exactly who you’re marketing to it’s hard to miss the mark on your campaigns and content. In this episode, Kyle Porter, founder of GuidePost Marketing, explains the importance of being hyper-specific with your customer avatar, why you need to add value to the gatekeepers of your audience, and what he’s doing to get his clients conversions right now. RESOURCES MENTIONED IN THIS EPISODE Kyle on LinkedIn GuidePost Marketing Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

One of the most highly sought after skills in marketing is copywriting—it’s the magic on a sales page that creates a successful campaign. In this episode, founder of Magnetic Messaging Anna Powers explains how to write a winning sales page. She explains why sales page copy matters so much, how to paint the picture of their future (thanks to your products!), choosing the right launch strategy for your business, and more. RESOURCES MENTIONED IN THIS EPISODE Steller Sales Page Template Anna's Website Anna on Instagram Anna on Twitter Anna on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Building a digital marketing agency from scratch can be hard, but it’s possible (if anyone knows, it’s us!). In this episode, Steve Hooper, founder and CEO of SiteGeek.co.uk an award-winning digital marketing training agency and consultancy, shows us how he got his start in the digital marketing world. Steve explains how he built his agency and consultancy from scratch, gives us his timeless perspectives on business and life, and teaches us his biggest lessons from 25 years in the industry. RESOURCES MENTIONED IN THIS EPISODE SiteGeek Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Want to create high-quality content for your customers, but don’t know where to start? In this episode, Shondell Varcianna Founder and CEO of Varci Media gives us her secrets to creating consistently incredible content. She explains the importance of segmenting your target audience before creating content, how to figure out what content to create, and why you don’t need to focus on the future of content—you just need to keep focusing on your customer. RESOURCES MENTIONED IN THIS EPISODE The Ultimate Guide For Getting New Customers With Content The Ultimate Blog Content Checklist Varci Media Shondell on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

In this episode, CEO of Impact Coaching Trudi Lebron explains why every business needs diversity, equity, inclusivity, and how they can implement each to create a safe work environment. She shows us how different people need different types of support to reach the same goals, how to diversify your thoughts and break through your own unknown biases, and what the hiring process looks like when these 3 essentials are top-of-mind. RESOURCES MENTIONED IN THIS EPISODE Trudi’s Website Trudi on Instagram Trudi on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

There’s a lot happening in location-based marketing and unless you’re spending a lot of time in this niche—you might not know the extent of it. In this episode, Vice President of Marketing Dan Dillon and Marketing Manager Laura Conway of Reveal Mobile explain the foundation of location-based marketing as the 3 legs of a stool, give us free location-based marketing campaign ideas, and give us a lesson on geotargeting, geo-conquesting, geo-fencing and data enrichment. They also show us how to use these strategies for ecommerce stores. RESOURCES MENTIONED IN THIS EPISODE 10 Campaign Ideas for Location-Based Marketing Reveal Mobile Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

In this episode, Bethany Cowan (Programming Manager, Traffic and Conversion Summit) interviews T&C guest speaker Marisa Murgatroyd to find out how we can successfully hop on the current “online education gold rush”. Marisa explains how course creators can stand out to create unstoppable momentum and what she wishes she’d done sooner in her career so you can start now. We also get a sneak peek during a brief chat between Bethany and Host Jenna Snavely into how T&C is finding new ways to add value, even with the shakeup in the events industry. RESOURCES MENTIONED IN THIS EPISODE Live Your Message Marisa on LinkedIn Marisa on Instagram Traffic and Conversion Summit on Instagram Traffic and Conversion Summit’s Website Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

How confident do you feel in the alignment of your sales and marketing teams? In this episode, Jeff Davis is going to show you how easy a misalignment between the two teams is and why it’s a big deal. He’ll explain the key triggers that tell you there’s a misalignment, how the buyer’s journey is going to start to bring them back together, and how to align your communication with 7 steps. RESOURCES MENTIONED IN THIS EPISODE Jeff’s Website Create Togetherness Book The Alignment Podcast Jeff Davis on LinkedIn Jeff on Twitter Jeff on Instagram Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

This week we’re going to give you an inside look at the DigitalMarketer Facebook ad account—which just got a brand new update. In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy walks us through the first actions he took when taking over DM’s ad account, the most common problem he sees on most accounts, what metrics he always keeps his eye on, and more. RESOURCES MENTIONED IN THIS EPISODE Garrett on the DigitalMarketer Blog Garrett on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

It’s no secret that Amazon FBA is a great way to get started in eCommerce. But—how do you find success on Amazon? In this episode, Amazon FBA expert Kevin David explains how to break through the initial barrier of selling on Amazon, how he uses long-tail keywords, the first steps to choosing a product, and more. RESOURCES MENTIONED IN THIS EPISODE Zonbase The Kevin David Experience Podcast Kevin’s Amazon FBA Course Kevin on Youtube Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What makes an article go viral in 2020? In this episode, Director Of Content Development at DigitalMarketer Erin MacPherson explains the meeting she held with the DM team to analyze what making content go viral right now. Get Erin’s take on how we’re training our team to be better writers, what viral articles all have in common, and her leadership advice for new content directors, editors, and managers. RESOURCES MENTIONED IN THIS EPISODE The Know It All Guide To Color Psychology In Marketing + The Best Hex Chart Flooding trapped workers at a Mexican bakery for two days. They spent it baking for Harvey victims. DigitalMarketer Blog Recess Blog Scalable Blog Erin on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Writing a book is a daunting task—but this week’s guest is going to show you that it doesn’t have to be. In this episode, Chandler Bolt founder of Self Publishing School talks about how he takes his clients from book idea to first draft in 48 hours. He’ll explain the pros of self-publishing vs. working with a publisher, how to promote your book launch, creating your funnel, and driving conversions. RESOURCES MENTIONED IN THIS EPISODE How To Publish a Book in 2020 Apply for Self Publishing School Book Outline Template Generator Self Publishing School Self Publishing Chandler on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

When a leader is doing a great job, it’s incalculable the impact they can have on their business. But, what actually defines a great leader? In this episode, Jeff Mask, Head of Leadership at Scalable.co and Founder of Mask Principles, helps to uncover and demystify one of the most important aspects of leadership - building trust -- and how crucial it is to stop fearing our failure (and success!). RESOURCES MENTIONED IN THIS EPISODE Ready To Lead Jeff’s Website Jeff on LinkedIn Jeff on Facebook Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Calling all Shopify business owners and agencies! In this episode, Scott Cunningham, founder of Social Lite Communications, explains how he helps Shopify store owners grow their revenue with offer strategies, paid ads, and email marketing. He walks us through the crucial implementation step of ecommerce, how he builds brand awareness, and the backend of his Facebook Ads Manager. RESOURCES MENTIONED IN THIS EPISODE Merchant Mastery Facebook Group Social Lite Communications Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Marketing is in the small moments—like the right copy in an email—that leads to the bigger moments, like a high-tier offer sale. In this episode, Monique Morrison of Jeronamo Solutions explains how to create small moments that drive big sales, the strategy she uses to consult local businesses on their marketing efforts, and how to use the customer value journey to turn cold leads into brand advocates. RESOURCES MENTIONED IN THIS EPISODE Success With Digital Jeronamo Solutions Monique on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Email newsletters have slyly made their comeback and now that everyone seems to have one, the question is—how do we make a newsletter that stands out from the crowd? In this episode, Amith Nagarajan, founder at rasa.io, explains why newsletters are so effective, how to be an active and empathetic ear towards your customers, and how to use your newsletter to build relationships and drive sales. RESOURCES MENTIONED IN THIS EPISODE Rasa.io Amith on LinkedIn Amith on Twitter Amith on Instagram Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Can data help make your social media ads more human? In this episode, Rita Barry, founder of Rita Barry & Co., shows us how to take our metrics and use them to create more relationship-based advertising. She explains what metrics to actually focus on, why cost per acquisition is the secret to getting an ROI, and her advice for businesses trying to stay afloat during COVID-19. RESOURCES MENTIONED IN THIS EPISODE Rita Barry & Co. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Here’s a question you don’t hear often—how well is your internal marketing working? What even is internal marketing? In this episode, co-founder and President of DigitalMarketer Richard Lindner is talking about the importance of marketing to your customers AND your team. He explains how to get your team to lean into your company’s mission, the difference between internal and external marketing messaging, and how to market internally on a regular basis. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

You know that little website called Google? Incase you haven’t heard—there’s a lot of advertisement potential on this hardly known, tiny platform. In this episode, founders of Google ads agency Solution 8, Kasim Aslam (CEO) and John Moran (CSO) are going to show you how to make magic happen on one of the world’s largest advertising platforms. They talk about their top down funnel, how they define their customer avatars as they go, what they do when their cost per acquisition and conversion starts to rise, and more. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What would your company look like if it was providing purpose and meaning to the entire team (including you!)? In this episode, Michael & Kathryn Redman, co-owners of Half a Bubble Out, explain how owners and employees can find fulfillment in their work through their Passion and Provision Business Framework. In Part 2, you’ll learn about the provision side of the framework that covers the practical aspects of your business, like the financials and operations, and why passion and provision can’t exist without the other. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What would your company look like if it was providing purpose and meaning to the entire team (including you!)? In this episode, Michael & Kathryn Redman, co-owners of Half a Bubble Out, explain how everyone can win when it comes to business. As a culture-centric agency, they’ve honed in on avoiding the things that steal passion and motivation and figured out how to build their business holistically through the Passion and Provision Business Framework. In Part 1, you’ll learn about the passion side of the framework and how you can hire based on your company’s core values. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Thinking about creating a course but can’t decide if you should go for it? In this episode, Danielle Leslie, Creator of Course From Scratch, is going to tell you—you should! With over 4,000 students and $8 million in revenue from her own course, Danielle’s giving us advice on where to start as course creators, if it’s a good time to create courses, and her TASTY content framework to make sure that your course sells. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If there’s one thing the COVID-19 crisis has created in the world it’s change. Business owners are pivoting their products, agreements, employee hours, and more—but few know if what they’re doing is actually legal. In this episode, owner of Hashtag Legal Jamie Lieberman, Esq, is going to let you know what you can and can’t do right now. Jenna and Jamie talk about what things businesses need in place when creating new products, how to protect your business and employees, what to know if you can’t uphold a contract, and more. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Nailing your marketing messaging is extra hard right now. Luckily, there are PR experts who can tell us exactly what to do. In this episode, Richard Lorenzen, CEO of PR relations firm Fifth Avenue Brands, explains what his firm is doing to manage media and communication for his clients right now and how they’re using this as an opportunity to promote them as thought leaders. He also discusses what to do if you have fake or negative news circulating about your brand, what black PR is, and how to discern deep fake videos. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

You read the title of this episode right—we’re going to be talking about a marketing strategy that doesn’t get a lot of shine these days, cold calling. In this episode, Mike Arce, CEO & co-founder of Loud Rumor, and Dominic Cummins, co-founder of Apex Agency Growth, explain their cold calling strategies that consistently get them qualified leads, how they focus on revenue generation, and why everyone needs to start with a dream list. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If your customer avatar is different than the person who makes the decision to buy your product—you know this can be a pickle. Since they’re two different personas, the messaging that works for your end user isn’t going to resonate with your buyer and vice versa. In this episode Sarah Lee, Director of Marketing at Pype, a construction software solution, explains how they’ve nailed their messaging for two different personas. She also talks about the strategies they’re implementing during the Awareness Stage of the Customer Value Journey and the edge they’ve found in selling construction software that most have overlooked. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Are you experimenting with product innovation and marketing strategies in your business? In this episode, Stefan Thomke, experimentation expert, talks about how marketers run experiments the wrong way without realizing it. He explains how to run experiments that will optimize the myriad of touch points available to businesses right now, the fundamentals of defining your dependent and independent variables, and how to prioritize and measure experiments against each other. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Dave Conklin, CEO of Conklin Media, has landed contracts with big names, like Hershey’s, and his marketing style is similar to ours—it’s okay to do things that aren’t scalable but could have a massive impact on your end goal.  In this episode Dave spills the tea on connecting specific avatars to high-profit products for his clients, their process for making sure clients take launch dates seriously, and how he’s nailed down the ultimate marketing challenge of advertising his own agency. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

How are franchises with businesses across the country (and sometimes even globe) able to keep their branding and marketing consistent? In this episode Jenna interviews Jacob Eisenberg, Director of Marketing for Tint World Automotive Styling Centers. With over 80 franchises worldwide, Jacob expertly navigates us through the winding roads of digital marketing in the auto industry, how he’s aligned a marketing strategy across a global franchise, and what his team is doing to reach their goal of 300 franchises by 2025. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Want some paid ad advice from someone who has spent $10 million on social media campaigns in just the last year? This week Jenna sits down with Savannah Sanchez, founder of the Social Savannah, who is a paid ads expert. Savannah explains why 2020 is the best time for brands to start (or keep!) advertising on social, her toolkit for creating top performing campaign content, and her influencer marketing strategy that surprisingly doesn’t involve feed or story posts published to their following. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What does dynamic rendering mean? If you don’t know, you’re us right before this interview. This episode of The DigitalMarketer podcast is going to define dynamic rendering for you and explain why you actually need to know about it. We’re focusing on technical SEO this week and brought in the big leagues to give us the rundown. Geoff Atkinson, founder and CEO of Huckabuy, is here to explain the different SEO’s that exist, why the website with structured data has the highest click-through rate, and what to look out for with the merge between SEO and voice search. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

At DigitalMarketer, we’re constantly testing so that we can share with you what’s working right now in digital marketing. In this episode, we take you behind the scenes of our 2020 strategy as Jenna interviews our General Manager Justin Rondeau. Here’s the inside scoop: we’re exploring new channels, making some major pivots, and we stumbled on a very successful acquisition funnel— and you’ll learn all the juicy details in this episode of The DigitalMarketer Podcast. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

You read this episode’s title correctly. In this episode, Jenna interviews Nathalie Lussier, Founder of AccessAlly, to talk about marketing in the age of privacy and why Nathalie chose to go against the grain of marketing by opting out of using pixels and retargeted ads. As new regulations are enforced, she shows us it’s possible to succeed without the data we’re so used to having—but only if it’s the right decision for your business. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Are you looking to grow your audience and sales? This episode of the DigitalMarketer podcast has been taken straight from the Traffic & Conversion stage and right to your headphones. You’ll hear from Kim Walsh Phillips, Founder of Powerful Professionals, to learn about the five step 24-Hour Thunderbolt strategy that she’s used to generate $357,000 from just one event. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Looking to grow your social media platforms in 2020? In this episode, Sunny Lenarduzzi explains how she created a multi-million dollar business on Youtube by helping businesses grow their own Youtube channels. Jenna finds out how Sunny gets the maximum amount of engagement on her Instagram posts, how her social media demographics have changed as her business has grown, and why being real and relatable is the key to a successful business this year. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Are you a fear-based marketer or an abundant mindset marketer? In this episode, Jenna interviews Gabby Bernstein, author, speaker, and motivational coach and her CMO Lindsey Marder (a former DigitalMarketer team member) about what it takes to market from a place of value for a return of attention and revenue. Listen to find out how Gabby markets from a place of inspiration and service, Gabby’s book launching experiences, and her hiring process. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

David Meerman, online marketing strategist and author of The New Rules of Marketing and PR, joins Jenna this week to talk about what marketing strategies are on the horizon. In this episode, David explains how he uses neuroscience to create his marketing strategies, steps to fix your content when you realize that it’s not creating raving fans, and how to use your employees to promote your business. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

In this episode, Jenna sits down with Kristen Bryant, Head of Partnerships and Production at Wistia, to talk about long form video content and how small to medium sized brands can accomplish brand affinity marketing. Hear why some original content should stay off of Youtube, what it means to keep a project above the funnel, and how Wistia is changing the video content landscape. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Welcome to the holiday edition of The DigitalMarketer Podcast where we’ll be highlighting some of our favorite parts from our past episodes. You’ll hear from Ryan Deiss, Richard Lindner, Marcus Murphy, Amanda Powell, Becky Zieber and Shannon Goodell on DM’s SEO strategy, how we made our content more consumable for our audience this year, and how we plan our blog pipeline. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What do shallots have in common with digital marketing? Well, when you put Bon Appétit between the two—they have everything to do with engagement, traffic, and sales. In this episode, Jenna talks to Carey Polis, Digital Director at Bon Appétit about if all of their social engagement is driving sales, how they’re handling the growing pains in such a large audience spike, and their email strategy. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

This week we’re talking about challenge marketing—a way to create major buzz around your products. Jenna sits down with business consultant Angela Henderson to talk about the steps to launching your own challenge, case studies of this marketing strategy, and how to make the perfect landing page for your launch. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

This week we’re diving into how to launch online businesses and schools with online launch manager Destinee Berman. Jenna and Destinee go over the first things to think about when launching your coaching program, the fundamentals of launching a course, and how many people is the right amount of customers for a new launch. Destinee also gives us a breakdown of her ad targeting strategy that uses lead magnets and webinars and gives us the 2 questions to ask yourself if you don’t know what course you’d want to create. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.  Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Are you trying to build an online community, but don't know how you’re supposed to measure the ROI of it? In this episode, we’re talking with Suzi Nelson, former Lead Community Strategist at DigitalMarketer and current Community Builder. She explains the 3 steps to figure out your community ROI, why it’s okay to have a negative ROI at the start of your community, and how to sample your members to get to know them better. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Today’s episode is dedicated to the ecommerce mammoth itself—Amazon. In this episode, Greg Mercer, founder of Jungle Scout, explains what data new sellers should look at when choosing their product, how to get your products seen, what conversion assets to test, and tweaks you can make beyond packaging to make your products stand out. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

We’re back with another episode to give you a look inside of the DM office. Today, Jenna interviews Sophia Lopez, DigitalMarketer’s Director of People & Culture to talk about our people processes, our hiring strategy, and what we did to figure out how to create a people-centric culture at DM. Biggest takeaway? The importance of our internal employee newsletter. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Calling all ecommerce marketers! In this episode, Jenna interviews Brett Curry CEO of OMG Commerce, an agency specializing in ecommerce marketing. Brett explains the ways to improve your Amazon profile to improve conversions,  how to integrate your marketing strategies across Amazon and Google, and how to retarget using DSP ads. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Are you wondering what DigitalMarketer’s strategy is around our latest launch of the DM Insider email newsletter? In this episode, CEO of DM, Ryan Deiss is here to explain why we chose to launch a newsletter, how we’re differentiating our newsletter content from our blog posts, and a look into our long term strategy. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Feeling the growing pains of your agency? In this episode, Performance Coach Clodagh Higgins talks about the biggest growing pain agency owners come to her with: their team. She explains how to acknowledge the 2 types of people working for you, how to get your team to see your vision, and the job position to hire for that will make your life 10x easier. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Ever wonder how Ryan Deiss has the time to be CEO of DigitalMarketer and write consistent content? Meet Ben Griffin, Lead Copywriter at DigitalMarketer. In this episode, he talks about how he’s nailed ghostwriting for Ryan Deiss, what subject lines are working best for us right now, and how he trains new DM copywriters. IN THIS EPISODE YOU’LL LEARN: Ben’s secret to keeping up with writing all of our marketing campaign emails What’s working and not working right now in copy The 3 metrics we use to figure out when to create new copy: open rate, conversion rate, click-through rate Why you need to pay the most attention to your hook when writing copy   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse Google Docs Swipe File Chubbies Shorts Ben on LinkedIn Richard Lindner on the DigitalMarketer blog Episode 65: The Mastermind Behind DigitalMarketer’s Offers and Promotions with Matt Shelar   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

We’re opening the door on the DigitalMarketer office—again! In this series of DigitalMarketer employee interviews, we’re talking with DM General Manager Justin Rondeau. He explains how to know what essential technologies to be using at your company and how the strategy behind our new product, DigitalMarketer Insider. IN THIS EPISODE YOU’LL LEARN: How DigitalMarketer has increased traffic and growth with strategic hires The strategy behind creating our free Lab trial that ended up landing 40,000 new  members How to go from a launch-based revenue model to a subscription model   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DigitalMarketer Insider Justin on Twitter Justin on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Can you use Facebook ads for brick-and-mortar businesses? In this episode, Adam Sand is here to explain how he’s getting big conversions for local construction businesses. Garrett and Adam talk about how he’s tapped into an industry that hasn’t fully accepted the digital marketing revolution and the strategies he uses to get results. IN THIS EPISODE YOU’LL LEARN: What lessons Adam learned from blowing $50k on Facebook ads Examples of Adam’s lead magnet formats and how to choose which to create The ad types and strategies that Adam is finding the most success with on Facebook right now Adam’s highest performing campaign that combined all of his infographics into a “21 Mistakes To Avoid When Reroofing Your Home” lead magnet LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Roofing Business Partner Roofing Business Partner on Facebook   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

This episode is going to talk about something different—money. This week, we’re talking to Pam Jordan, fractional-Chief Financial Officer (CFO), about how much you should pay yourself as a business owner, when to know your business has a financial problem, and where to start learning about business finances. IN THIS EPISODE YOU’LL LEARN: What a CFO is and does, and who they work with inside of a business How much to expect to pay a CFO and what to do if you can’t afford one How to know if you need a fractional-CFO and where to find one The top 5 metrics to track on a weekly basis   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Good to Great: Why Some Companies Make the Leap...And Others Don't The E-Myth Revisited Pivot Business Group Pam’s Website Pam on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

This week we’re talking about something you probably haven’t heard of yet—Instagram direct message (DM) funnels.  In this episode, Jeff MacPherson, CEO and cofounder of Direct Heroes, talks with Jenna about the conversational funnels his agency is running inside Instagram DMs. They cover the details of your Instagram profile and how it feeds your funnel, why it doesn’t matter how many followers you have, and the future of Instagram marketing.   IN THIS EPISODE YOU’LL LEARN: How Jeff started a successful Instagram growth agency without a marketing background or investment funding The different lead magnets his clients are using The Instagram regulations third-party agencies should be aware of Why you must have your followers off Instagram and on another platform (email subscriber, Messenger, Youtube, podcast subscriber, etc.)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: On Purpose with Jay Shetty Mastermind with Tony Robbins, Dean Grazioso, and Russel Brunson Direct Heroes Direct Heroes on Instagram Jeff on LinkedIn Contact Email: hello@directheroes.com   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Have you ever wondered how DigitalMarketer chooses what products to promote, when to promote them, and how much to price them?  In this episode, Jenna interviews the person in charge of all of DigitalMarketer’s promotions—our Promotions Manager, Matt Shelar. He explains how we create our monthly promotional calendar, the difference in promotions for cold and warm leads, and his best advice for creating awesome offers. IN THIS EPISODE YOU’LL LEARN: What we do when a big promotion flops How we set our price points for products and for the discounts we run The 2 types of promotions we run each month: main list and high-value segment How we use primer content before promotions to get our list excited about the offer  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Matt on LinkedIn Casper Billy Gene Shaw’s Million-Dollar Video Ad Formula That Works Again and Again and Again The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To! Episode 63: Meet DigitalMarketer’s Content Team of One with Becky Zieber Episode 61: How DigitalMarketer’s Instagram Grew from 15k to 80k Followers in Less than a Year Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!  iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

In today’s episode, Garrett interviews Aaron Agius, Co-Founder and Managing Director of Louder.Online to find out how he’s running a 70 employee remote agency.  Aaron gives advice to agencies trying to pass the $1-$10 million marks, his experience writing his book, and what he does to stay up-to-date on the ever-changing marketing regulations. IN THIS EPISODE YOU’LL LEARN: How Aaron grew his agency and works with enterprise clients How Louder.Online chooses what strategies to use with their clients and leads them towards the most profitable strategies Choosing between immediate ROI vs. long-term ROI for clients What Aaron would do sooner if he was starting his agency from scratch again—building brand recognition from day one   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Faster, Smarter, Louder: Master Attention in a Noisy Digital Market Louder.Online Aaron on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Did you know ONE person runs the entire DigitalMarketer blog? In this episode, Jenna interviews Becky Zieber, DigitalMarketer’s Managing Editor, to figure out how she’s doing it. Becky explains what her day-to-day looks like, the importance of giving away free content, and the number one thing you need to do to create a readership. IN THIS EPISODE YOU’LL LEARN: How to make SEO friendly blog content that is written for people NOT bots DigitalMarketer’s transition from only strategic content to more casual posts that target new and specialized digital marketers The productive feedback loop that keeps a positive relationship between our editors and writers Why having a brand voice is critical to running a successful blog   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Becky on the DigitalMarketer Blog Becky on LinkedIn Bon Appétit Magazine   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

In this episode, Jason VandeBoom and Adam Johnson from ActiveCampaign talk to us about what it’s like to see 600% business growth and manage 550 employees. Garrett asks them questions about their commitment to reading customer feedback daily, the key values they attribute to their fast growth, and how their past failures pivoted them to their current success. IN THIS EPISODE YOU’LL LEARN:  The 2 growing pains that ActiveCampaign felt as they’ve scaled The 2 arms of ActiveCampaign, sales and customer success, and how investing in customer onboarding has paid off for their long term vision How agencies can stand out amongst their competitors What goes into the process of building the right team and finding the best ways to continuously invest in their knowledge, skill sets, and happiness LINKS AND RESOURCES MENTIONED IN THIS EPISODE: How to Win Friends & Influence People by Dale Carnegie Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin ActiveCampaign Jason on LinkedIn Adam on LinkedIn Digital Agency Expo (Code: Podcast for $500 off your ticket) Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Shannon Goodell has changed DigitalMarketer’s social media approach, growing us from 15,000 to 92,000 followers on Instagram. In this episode, Jenna and Shannon nerd out about social. They talk about the platforms DigitalMarketer is seeing the most growth on, the goals of a Social Media Manager, and what content to create for each social platform.   IN THIS EPISODE YOU’LL LEARN: The content Shannon is using for DigitalMarketer’s social media accounts and her strategy of repurposing content What brands are doing wrong on social media: creating content about themselves and not focusing on giving value Shannon’s content scheduling and planning process DigitalMarketer’s ongoing experiment with Instagram stories and IGTV   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ryan Levesque Shannon on LinkedIn Shannon on Instagram DigitalMarketer on Instagram DigitalMarketer on Twitter DigitalMarketer on Facebook DigitalMarketer on Youtube DigitalMarketer on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Are you confused by GDPR, SCA, and what you need to do to comply with these changing privacy regulations by September 14th, 2019? In this episode, Garrett has Suzanne Dibble, small business law expert, explain the current state of GDPR, what to do about the new SCA regulations, and why huge companies are getting fined millions of dollars for not complying.   IN THIS EPISODE YOU’LL LEARN: The impact GDPR had on big corporations in 2019 How GDPR is evolving and how marketers can stay up-to-date to make sure they’re compliant What SCA means and which online businesses are going to be affected What these changes mean for the future of online advertising and commerce   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Europe’s huge privacy fines against Marriott and British Airways are a warning for Google and Facebook Strong Customer Authentication (SCA) European Economic Area (EEA) Paypal Pro-Hosted Planning Your SCA Migration | Stripe Strong Customer Authentication Guide | Stripe Keynote address from Tim Cook, CEO, Apple Inc GDPR For Online Entrepreneurs | Facebook Group Suzanne’s Website Suzanne on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

This week is dedicated to an underrated, and sometimes misunderstood, marketing trend—chatbots. In this episode, Jenna interviews Natasha Takahashi, founder of School of Bots, to learn what’s going on in the world of chatbots. They talk about where to start your chatbot education, why you should use chatbot quiz campaigns, and the new technology that is going to let users message each other across platforms (for example, sending a Facebook message and having another user receive it on Instagram). IN THIS EPISODE YOU’LL LEARN: How Natasha watched the chatbot world grow and strategically positioned herself to monetize The 3 questions Natasha asks when looking at a marketing funnel: Where are all the places to put a chatbot?, Which makes the most sense based on what the client is already doing?, and How do we get people to opt into the bot? Natasha’s one-liner to convince clients of the benefits of using chatbots vs. email campaigns How to build a quiz chatbot campaign: the number of questions to use, how many products to list, and the perfect follow-up   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Messenger Marketing Crash Course ManyChat Chatfuel MobileMonkey Direct Heros Mindvalley Matthew Hussey School of Bots Natasha on LinkedIn Kyle on LinkedIn Episode 55: The True Power of SMS & Chatbots and Why You Should Offer Them w/ Arri Bagah Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

This week we’re talking about the 6 things to look for when finding the right agency for your business.   In this episode, John Doherty, Founder and CEO of Credo, gives Garrett his expert advice on connecting businesses to agencies. He explains what business owners need to look for in an agency, why niching down will catapult your business into success, and everything agencies that are struggling to land clients are doing wrong.   IN THIS EPISODE YOU’LL LEARN: What John requires in an agency before bringing them into his network 3 red flags that you shouldn’t hire a firm 3 green flags that you should hire a firm The marketing strategies working for Credo right now   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: How We Structure All Hands as a Fully Remote Team | Buffer  Credo John’s Website John on Twitter John on LinkedIn Episode 33: Mike Arce, CEO @ Loud Rumor on the Scaling Effect of Niching Down   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.   Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Is SMS the new email list? Arri Bagah, Founder and CEO of the Conversmart, doesn’t just believe this—he’s getting his customers big results from SMS marketing. In this episode, Garrett has Arri talk about how to utilize text message and Messenger marketing, examples of his customers’ big wins, and Arri’s lead generation advice for new agency owners.   IN THIS EPISODE YOU’LL LEARN: How Arri went from getting scammed out of his $300 a day Facebook page to running his own agency Why Arri is focusing on SMS marketing and the statistics that support it Arri’s best campaign of 2019 that grew a 33,000 Messenger list from scratch with a $3,000 ad spend, a 67% CTR, and a 9x ROI The emerging channels and opportunities that agencies need to pay attention to: Facebook Messenger, SMS, mobile wallet, and bottom of the funnel recovery   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Conversmart DTC Day Digital Agency Expo | Discount Code: Podcast Arri’s Website Arri on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

The EVO Planner is the most crowdfunded planner… ever.    Arman Assadi and Chad Mureta are the founders of the EVO Planner. They’ve spent years learning and understanding the differences in our brain types and how they affect the way we work in order to create planners that fuel productivity and wellness.    In this episode, they talk about who shouldn’t use crowdfunding, how they set their goals for their product launch, and how they utilize a private Facebook community to create brand ambassadors.   IN THIS EPISODE YOU’LL LEARN: Their strategy of using a beta audience and reservation funnel to get the EVO Planner at the top of Kickstarter and Indiegogo on launch day Why you should use the EVO Planner brain types to market to your customer avatar How understanding and playing into their brain types has helped catapult their business The importance of finding flow in your work routine to avoid being part of the 87% of people who are disengaged (and unproductive) during work hours   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Project EVO Project EVO on Kickstarter Project EVO on Indiegogo Arman’s Website Chad’s Website Arman on LinkedIn Chad on LinkedIn Arman on Twitter   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

It’s still possible to make a profitable business model off of just a podcast. In this episode, Matt Wolfe and Joe Fier from The Hustle & Flowchart Podcast are here to show us how. They explain how they’re making money by bundling their content to their MRR subscribers, Spotify’s plan to be the best podcast player available, and how to use Reddit in your marketing strategy. IN THIS EPISODE YOU’LL LEARN: Matt and Joe’s business model of MRR subscribers and affiliate marketing How Matt and Joe 5x their income by firing their clients and becoming affiliate marketers for those products What to look for in a compatible business partner and why defining each of your skills is important Spotify’s brand new ad platform that lets you advertise on other podcasts Matt and Joe’s organic and paid Reddit strategies Why Matt and Joe are collecting addresses and growing their direct mailing list LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Rich Dad, Poor Dad The Hustle & Flowchart Podcast Hustle and Flowshorts Podcast Hustle & Flowchart on Reddit Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

How do you scale your agency from $0 to almost $1 million in ad spend a month? Here’s the cliché truth—you need to find and attract the clients with the same values and goals as your agency.   In this episode, Jenna talks with Nehal Kazim, Founder of AdPros, to talk about how to scale your agency, the biggest mistakes businesses make with their offer (and examples of offers for different products), and why it doesn’t matter how good your campaigns were—it’s more important how good they are today with whichever new ad update Facebook just rolled out. IN THIS EPISODE YOU’LL LEARN: Nehal’s hot tips for scaling from $100 to $800,000 of ad spend a month How he vets prospects by comparing the return of ad spend on Facebook vs. ad spend on the overall business The 2 questions to ask yourself when growing your agency: 1) Do you want to grow fast or grow slowly? and 2) Do I want to optimize for top-line or bottom-line growth? The only thing to focus on when your ad is seeing success—ad optimization   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Amplifii Corp AdPros Nehal Facebook Nehal on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

This episode we’re getting real about what it’s really like to start an agency and the intense emotional ride we are on as marketers (we’re not crying, you’re crying!!).   Jenna sits down with Garrett Mehrguth, CEO of Directive Consulting, and talks about how easy it is to lose our joy when we fail as marketers, why we need to have more patience, and what strategy to use to grow brand awareness for a small agency.   IN THIS EPISODE YOU’LL LEARN: How Garrett started on Fiverr selling $5 deliverables, and how he progressed to owning an agency with 3 global locations Garrett’s hiring strategy and how he focuses on 2 things—being smart with his finances and strategic with his onboarding timeline The “compare and despair” mindset entrepreneurs and marketers are getting trapped in A realistic timeline and growth rate for real-time marketing scenarios What to ask yourself to become a “Discoverable Agency” and why you need to focus all of your attention on your brand NOT your search results The marketing strategies working right now—obvious, simple, unscalable, and things that create delight How to optimize content for SEO without having to rewrite it just by redoing the title tags to align with the keyword the content is actually ranking for Why every marketer should run CPM campaigns for their brand What marketers or agencies need to do if they want to scale their company   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: SEMRush Directive Consulting Garrett on Twitter Garrett on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What’s driving conversions in the ecommerce world? Community, authenticity, and a sense of humor.   Garrett talks with Jens Nicolaysen, Co-Founder and CMO of Shinasty, about what it takes to stand out in the ecommerce world in 2019. Jens spills his secrets on building brand awareness, selling products in 1–3 touchpoints, and his bold marketing strategies—like sending an email with 10 of Shinasty’s 1-star reviews.   IN THIS EPISODE YOU’LL LEARN: Shinesty’s marketing philosophy of entertain first, sell second How Jens’ marketing team decided to start using copy in the email address sending each newsletter Shinesty’s social media approach to staying top-of-mind—even when customers aren’t ready to buy yet How Shinesty started their monthly subscription service and their strategy to retain their subscribers to grow their MRR How to keep your community engaged and excited The metrics Jens focuses on as CMO—cost of sale, open rates, click rates, spam and abuse rates, etc.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Shinesty Shinesty on Instagram Jens on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Our name and our game is digital marketing. But even for us, it’s taken months of hard work from our on staff SEO expert, Amanda Powell, for DigitalMarketer to rank for the keyword “digital marketing.” How are we able to rank for a keyword that is searched over 40,000 times a month? In this episode, Amanda lifts the hood on the DigitalMarketer SEO strategy and tells us what the DM staff meeting was like when we strategized how to snag the ultimate keyword for DM and increase our organic search traffic.   IN THIS EPISODE YOU’LL LEARN: Behind-the-scenes of DigitalMarketer’s SEO team The tool to use to see the relevant keywords your competitors are ranking—SEMRush’s Domain Analytics How to define the size of a business by their volume of keywords How to identify the keyword advantages and gaps of your competitors and how to build on top of it What ranking factors are improving content and making it hard to beat by competitors—root keyword (and/or variation) in the title tag, URL, H1 headline, and an internal linking strategy What DigitalMarketer is adding to older content to improve ranking—like infographics Amanda’s upcoming DigitalMarketer SEO Workshop   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Domain Analytics | SEMRush The Ultimate Guide to Digital Marketing Episode 25: Amanda Powell, SEO Manager @ DigitalMarketer on Building Skyscraper Content Amanda on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Jon Benson is a living legend of copywriting. In this episode, Garrett and Jenna sit down with Jon to listen to his copywriting secrets. Find out why Jon (and Ryan Deiss) argue that copywriting is the most important tool in marketing, Jon’s tool that is the Uber of copywriting, and the reason AI in marketing isn’t something to be scared of.   IN THIS EPISODE YOU’LL LEARN: How Jon used presentation slides to figure out how to write successful copy for video sales letters (VSLs) The biggest mistake marketers are making when they’re writing copy and why it’s so important to hire a professional How CopyPro uses AI to create copy and one of the formulas they’re using—verb, pronoun, goal Why marketers shouldn’t be scared of AI and instead should figure out how to work with the technology The copywriting best practices that don’t work as well as they used to—like clickbait headlines The benefits of every marketer knowing the basics of copywriting The strategy of using a “Primary Solution” to show your customers how you’ll help them Jon’s audit of Garrett’s article headline that garnered 3 million views   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Thin in 30 Minutes: Walk Your Way Thin in Just 30 Minutes Or Less (is this his first book?) Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse CopyPro Sellerator Jon’s Website Jon on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Live from the Traffic & Conversion Summit stage, Russ Perry, Founder and CEO of Design Pickle, sits down with Garrett to talk about how he built a design agency making $10 million in annual recurring revenue this year. In this episode, Russ explains how he went from aspiring entrepreneur to multi-million dollar success story, how he thinks about his future at Design Pickle, and what he does to manage the stress of running such a large company.   IN THIS EPISODE YOU’LL LEARN: How Russ was able to recover from a million-dollar loss in 2014 to a 200+ employee business and $10 million in ARR in 2019 Why Russ hired a project manager as his first employee instead of a designer and how he documents every role before hiring for the position Russ’s strategy to systemize himself out of the day-to-day of Design Pickle and focus only on its growth Design Pickle’s biggest win and failure in 2018   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Design Pickle Startup School by Y-Combinator The Sober Entrepreneur: Change Your Family Tree Russ on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Ever wondered what the secret to viral marketing is? What made ads like the Squatty Potty and PooPourri ones so popular, and how did they create multi-million dollar products? Well in this case, it was the Harmon Brothers. Today’s episode was recorded from the DigitalMarketer Unplugged stage at Traffic & Conversion Summit 2019. Garrett interviews Dan Harmon, Chief Creative Officer at Harmon Brothers, and has him explain the step-by-step process of creating viral ads. IN THIS EPISODE YOU’LL LEARN: 5 books that shaped how Dan tells stories in his ads and makes them go viral The 3 components of every viral video ad—relevance, relatability, and emotion How Dan decides what products his agency will work with and his onboarding process to start the creative development of the ad The critical steps of video advertising—casting, hiring a great producer and director, shooting in multiple formats for all social platforms, and making sure your contingency budget is more than you think you’ll need How to make an ad go viral with a $500–1,000 budget Why editing is the most important part of a viral video ad and Dan’s standard editing process LINKS AND RESOURCES MENTIONED IN THIS EPISODE: How To Get Ideas by Jack Foster Hey Whipple, Squeeze This by Luke Sullivan Building a Storybrand by Donald Miller Creativity Inc. by Amy Wallace and Edwin Catmull The User Method by Jeff Schwarting Squatty Potty | This Unicorn Changed the Way I Poop Harmon Brothers Dan on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack