Are you a teacher looking for simple strategies that will help your Teachers pay Teachers store thrive? This podcast is perfect for teacher sellers who want to maximize their impact and creativity in their TPT businesses! Your host, Kirsten of The Southern Teach, is a mom and teacherpreneur who is all about simple and actionable tips that result in wins, big or small. Each week, she'll share a variety of strategies on building a brand, product listing optimization, marketing your resources, and more! Listen in for tips to make your teacher business manageable, fun, and best of all - rewarding!
Using Live Workshops to Sell Bundles on TPT with Melanie Battistelli
When you have a TPT bundle that converts well or a high ticket product that you'd love to have some extra eyeballs on, what can you do? Today's conversation is with Melanie Battistelli from Duxbury Digital and she's sharing all about how a live workshop might be just what you need next!Melanie helps educators and course creators successfully launch programs, hire teams and streamline their day-to-day operations so they can focus on building their business to impact more lives.Episode HighlightsHow to use live workshops/free trainings to sell larger bundles on TPT Some tips for hosting a live workshop or free trainingHow to know if hosting a live workshop is right for youWays to get over the fear of going liveMetrics to track to know what went well and what to improve on for next timeResources and LinksConnect with Melanie!WebsiteInstagram @duxburydigital Purchase the Launch Library and use code Birthdaygirl for a special discount!
2/5/2024 • 32 minutes, 14 seconds
Using TikTok to Increase Brand Awareness
"Am I too old for TikTok?"You're likely not! TikTok is a fun and trendy way to get newer eyes on your brand. Listen to this episode for tips on expanding your brand's reach. Episode HighlightsMy love-hate relationship with TikTok (and why I love it now!)What's been working so far with my TikTokTips to get started or optimize your TikTokResources and LinksCapCutMarketing and Margaritas PodcastSchooled in Socials PodcastLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Branding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more!
Learn more about TPT Templates!
1/29/2024 • 25 minutes, 59 seconds
Cleaning Up Your Email List with Melissa Seideman
It's a brand new year - it's the perfect time for us teacherpreneurs to do some cleaning and get rid of platforms, tasks or items we don't use or need. But have you also thought about cleaning out your email list? This is a must - and this episode explains all about it with special guest Melissa Seideman!Melissa from Not Another VA specializes in copywriting, blog posts, SEO, automations, and email marketing specialized tasks. She works with a variety of clients and sellers to help them with email marketing, templates, and more!Episode HighlightsWhy is it important to prune your email listWhat happens if we don't clean out our listsHow frequently should we clean our email listsTips on cleaning up our email lists for different email providersResources and LinksDIY Cold Subscriber PackageNot Another VA TPT StoreFollow Melissa on IG @notanothervaLearn more about Melissa's services notanothervisualassistant.comMentioned in this episode:Branding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more!
Learn more about TPT Templates!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
1/22/2024 • 19 minutes, 53 seconds
Having a Store Style to Amplify TPT Product Listings
As we scroll through Teachers Pay Teachers we see stores who fall into 3 visual styles. Which style is your store? Which style is my store? Let's unpack it together in today's epsiode.Episode HighlightsWhat is a store style?3 store styles (and tips for each type)Why does a cohesive brand style matter?Resources and Linkshttps://www.thesouthernteachdesigns.com/enrollLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!FREE TPT Store Audit for Teacher Sellers!Have you checked out the free self-guided TPT store audit?
Use this free tool to help you self-assess your TPT store! This audit will help you see what’s working well for you on TPT- and what can be improved. Take the brief quiz with questions to ask yourself in 5 key areas, analyze and reflect on your results, and get clarity on your next steps to improving your TPT store!Download the free TPT Store Audit!
1/15/2024 • 11 minutes, 13 seconds
Setting Yourself Apart from the Competition With a Positioning Statement
I take you back to my own college experience with a fun analogy! In this Bama Rush inspired episode, we're going to talk about being memorable and standing out in a crowd of many TPT stores.Episode HighlightsBama Rush and how it relates to branding (stick with me on this analogy!)A direct competitors exerciseLearning about brand positioning through a pretend TPT store exampleResources and Linkshttps://www.thesouthernteachdesigns.com/enrollLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!FREE TPT Store Audit for Teacher Sellers!Have you checked out the free self-guided TPT store audit?
Use this free tool to help you self-assess your TPT store! This audit will help you see what’s working well for you on TPT- and what can be improved. Take the brief quiz with questions to ask yourself in 5 key areas, analyze and reflect on your results, and get clarity on your next steps to improving your TPT store!Download the free TPT Store Audit!
1/8/2024 • 18 minutes, 28 seconds
BONUS - 5 Things I Learned From a Facebook Ads Bootcamp
What's one of the best things you can do to build and expand your audience for 2024?Run a list-building Facebook ad.There are so many direct and indirect benefits when you put in as little as $5 a day into a lead magnet that already converts pretty well organically! So today, I'm sharing with you this impromptu bonus episode on 5 things I learned from a recent Facebook Ads Bootcamp by Zach Spuckler that I joined this past October. I also share with you the results of one of the list-building ads I ran and some of the positive effects of having it constantly running. If you're interested in joining, the next 5 Day Facebook Ads Bootcamp is from January 15-19th. It's only $10 to register (a total steal for the value you get and what you learn). You won't regret it! Affliliate Link: thesouthernteachdesigns.com/bootcamp
1/5/2024 • 18 minutes, 5 seconds
How to Have Cohesive and Appealing Colors for Your TPT Store
Ready to level up your knowledge of color harmony so that you can create the best possible resources and marketing assets in your TPT business? This episode is packed with actionable ideas that you won't want to miss.Episode HighlightsA crash course in color harmony5 types of color harmonies8 tips for using color harmonies in your TPT businessResources and LinksLearn more in this course made specifically for TPT sellers: https://www.thesouthernteachdesigns.com/enrollhttps://www.accessibilitychecker.org/https://color.adobe.com/create/color-wheelhttps://coolors.co/Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:FREE TPT Store Audit for Teacher Sellers!Have you checked out the free self-guided TPT store audit?
Use this free tool to help you self-assess your TPT store! This audit will help you see what’s working well for you on TPT- and what can be improved. Take the brief quiz with questions to ask yourself in 5 key areas, analyze and reflect on your results, and get clarity on your next steps to improving your TPT store!Download the free TPT Store Audit!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
1/1/2024 • 19 minutes, 58 seconds
7 Business Wins - A Reflection on What I've Learned for 2023
Walk down memory lane with me today to hear 7 business wins I'm reflecting on as we wrap up 2023 with a bow.Share with me your wins this year on Instagram @thesouthernteach.designsLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:FREE TPT Store Audit for Teacher Sellers!Have you checked out the free self-guided TPT store audit?
Use this free tool to help you self-assess your TPT store! This audit will help you see what’s working well for you on TPT- and what can be improved. Take the brief quiz with questions to ask yourself in 5 key areas, analyze and reflect on your results, and get clarity on your next steps to improving your TPT store!Download the free TPT Store Audit!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
12/21/2023 • 16 minutes, 51 seconds
Starting or Joining a TPT Mastermind: Behind-the-Scenes
Ever wonder what it takes to start or join a TPT mastermind? What are the steps to get started and how do you find the right people? You'll hear all about it in this special episode with my own mastermind group! The best thing about a mastermind is that no two are alike, but you do want to make sure it aligns with your personal business goals and what you're looking for in a mastermind. Episode HighlightsHow our mastermind came to beThe structure and schedule of our mastermindWhat we've loved and learned about our mastermindBenefits and tips on starting or joining a mastermindMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!FREE TPT Store Audit for Teacher Sellers!Have you checked out the free self-guided TPT store audit?
Use this free tool to help you self-assess your TPT store! This audit will help you see what’s working well for you on TPT- and what can be improved. Take the brief quiz with questions to ask yourself in 5 key areas, analyze and reflect on your results, and get clarity on your next steps to improving your TPT store!Download the free TPT Store Audit!
12/18/2023 • 38 minutes, 24 seconds
Product Listing Series #4 - Editing and Publishing Your Listings
Publishing your TPT listing brings an endless list of small decisions to overthink. Let's talk through all the choices together so you can get that new listing live with confidence!Episode Highlightsoverview of the components when editing a product listing5 tips to publish your product listings on TPTResources and LinksDIY Your Product Photography CTP EpisodeMockup Magic with Katie Brockmeyer CTP EpisodeLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!FREE TPT Store Audit for Teacher Sellers!Have you checked out the free self-guided TPT store audit?
Use this free tool to help you self-assess your TPT store! This audit will help you see what’s working well for you on TPT- and what can be improved. Take the brief quiz with questions to ask yourself in 5 key areas, analyze and reflect on your results, and get clarity on your next steps to improving your TPT store!Download the free TPT Store Audit!
12/11/2023 • 25 minutes, 25 seconds
Product Listing Series #3 - Titles and Descriptions
Let's get those TPT listings found in search and added to cart! Today I'm sharing tons of actionable tips for your titles and descriptions.Episode Highlights3 components of a captivating product title and description5 parts of a killer TPT descriptionExtra tips for title and description copyResources and LinksFree Product Listing ToolkitLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Branding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more!
Learn more about TPT Templates!Sign up for The Creative Teacher Lab! Need to hash out a strategy? Want to know the process of bringing your brand to life? Need to learn design best practices to make professional-looking resources and graphics? The Creative Teacher Lab can help you with that!The Creative Teacher Lab
12/4/2023 • 21 minutes, 31 seconds
Product Listing Series #2 - Product Preview Strategies
Should my preview be widescreen, portrait, or square? How many pages should my preview be? How much of my resource should I show? Let's deep dive into best practices for product previews in this episode!Episode HighlightsWhat a preview is and where it's locatedMain must-haves of previewsWhat to leave out in previews3 common types of previewsA walk-through of a preview from one of my best-selling resourcesResources and LinksFree Product Listing ToolkitProduct Preview Template BundleLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Sign up for The Creative Teacher Lab! Need to hash out a strategy? Want to know the process of bringing your brand to life? Need to learn design best practices to make professional-looking resources and graphics? The Creative Teacher Lab can help you with that!The Creative Teacher LabBranding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more!
Learn more about TPT Templates!
11/27/2023 • 21 minutes, 56 seconds
Product Listing Series #1 - Product Cover and Thumbnail Strategies
Let's go through a checklist of the DOs (and don'ts) of covers and thumbnails that convert to cha-chings.Episode HighlightsWhat a product cover and thumbnail is and where it's locatedMain must-haves of covers and thumbnailsWhat to leave out in covers and thumbnailsA walk-through of a cover and thumbnails from one of my best-selling resourcesResources and LinksFree Product Listing ToolkitCover and Thumbnail TemplatesLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Sign up for The Creative Teacher Lab! Need to hash out a strategy? Want to know the process of bringing your brand to life? Need to learn design best practices to make professional-looking resources and graphics? The Creative Teacher Lab can help you with that!The Creative Teacher LabBranding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more!
Learn more about TPT Templates!
11/20/2023 • 19 minutes, 37 seconds
AI - The Future for TPT Sellers
Where can AI save us time and take some heavy lifting off of our plates? I'm sharing some of my favorite AI tips and tricks in today's episode.Episode HighlightsCommon myths and misconceptionsAI tools that I’ve used How to use AI for product creation How to use AI for content creation and social mediaResources and Linkshttps://www.unitygroup.com/blog/ai-in-business-most-common-myths-debunked/ https://www.eduaide.ai/ https://www.jasper.ai/ https://openai.com/ https://app.neilpatel.com/aiwriter/ https://www.canva.com/magic-write/ Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Sign up for The Creative Teacher Lab! Need to hash out a strategy? Want to know the process of bringing your brand to life? Need to learn design best practices to make professional-looking resources and graphics? The Creative Teacher Lab can help you with that!The Creative Teacher LabBranding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more!
Learn more about TPT Templates!
11/13/2023 • 27 minutes, 10 seconds
BONUS: Behind the Scenes of The Creative Teacher Lab
The Creative Teacher Lab is officially here! I have developed and created a series of trainings specifically for teacher sellers on branding and graphic design. If you are interested, but not sure what's all included (or what it's about), then you should listen to this bonus episode! You can learn more and sign up at https://www.thesouthernteachdesigns.com/enrollMentioned in this episode:Sign up for The Creative Teacher Lab! Need to hash out a strategy? Want to know the process of bringing your brand to life? Need to learn design best practices to make professional-looking resources and graphics? The Creative Teacher Lab can help you with that!The Creative Teacher LabBranding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more!
Learn more about TPT Templates!
11/8/2023 • 27 minutes, 45 seconds
Level Up Your Technical TPT Game
Roll up your sleeves and add some technical skills to your TPT toolbox. SEO, pricing, and high quality products matter so we always need to stay sharp in these areas.Episode HighlightsCommon SEO and Analytics MythsTitle tipsHow to monitor and adjust to see if your changes are effective Resources and LinksYour Data Playbook Affiliate LinkUber SuggestEnjoy the other episodes in this 4 part series:Part 1: Your TPT Store, Great British Bake-Off StylePart 2: The Signature - Level Up Your BrandingPart 4: The Showstopper - Level Up Your Product Listings and MarketingLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Join the challenge to SPICE up your storefront!Join the 4th annual Spice Up Your Store challenge from November 6-10, 2023! Registration includes 5 LIVE Zoom trainings on updating your storefront branding, bonus goodies, a pop-up Facebook group, and 90-day access to all replays!Register for the Spice Up Your Store Challenge!
11/6/2023 • 16 minutes, 29 seconds
4 Reasons to Give Your TPT Store a Makeover
Your TPT store's visual identity is more important than you might think. Think of your favorite brands from a decade or two ago, and you'll likely be surprised at how much they've evolved. Brands continuously update their look to stay current and relevant, and it's no different for your TPT store. In this episode, we explore the four compelling reasons why giving your TPT store a fresh look can be a game-changer.Episode HighlightsRefreshing your TPT store can significantly impact your store's performance and revenueFour compelling reasons to consider giving your TPT store a fresh lookWhat to do if you haven't updated your TPT store in yearsResources and LinksRegister for the Spice Up Your Store Challenge!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and Branding
10/30/2023 • 8 minutes, 13 seconds
Branding and Graphic Design Q&A
Today we are doing a rapid-fire Q&A on 10 common frequently asked questions among TPT sellers about branding and designing TPT resources. I think you'll love this episode - I share my honest answers and opinions for each one with little tips in between! Episode HighlightsHow do I create a compelling TPT store logo?What color schemes work best for educational resources?Are there affordable tools for designing TPT resources?How can I design eye-catching product covers for TPT?What are some branding tips to stand out on TPT?Can you recommend fonts for educational materials?What's the importance of visual consistency in TPT branding?How can I design graphics for different subjects and grade levels?What dimensions should I use for TPT product images?Are there design trends to keep in mind for TPT resources?Resources and LinksMy Favorite Fonts Blog PostLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Branding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more!
Learn more about TPT Templates!Your Data Playbook is open! YDP is your end-to-end solution for running a data-driven TpT business. Gain a competitive advantage in challenging times.
With so many tools and opportunities to learn more about which products are rocking it and which ones need a little oomph, Your Data Playbook as a TPT tool you need to take a closer look at! Join Your Data Playbook!
10/23/2023 • 19 minutes, 50 seconds
BONUS: News and Updates on TPT
Pop out a seat, grab some coffee, and let's chat about some new things happening in TPT land! There are a LOT of new changes and things to know about, and I wanted to share with you my take as it's hot off the press.While I won't be chatting about all the new changes, I did want to share with you and highlight 7 of my favorite ones!Note - I am not affiliated or endorsed by TPT; I just wanted to share with you my thoughts on these new updates and how it could be helpful in our businesses!Episode HighlightsTPT Forward 2024 LocationApplying to be a presenterNew TPT Seller BlogNote to Followers updatesBundle updatesThrowing a sale updatesCover and thumbnail resolution updatesResources and LinksCheck out the seller blog to learn tips, more updates, and information from TPT!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Your Data Playbook is open! YDP is your end-to-end solution for running a data-driven TpT business. Gain a competitive advantage in challenging times.
With so many tools and opportunities to learn more about which products are rocking it and which ones need a little oomph, Your Data Playbook as a TPT tool you need to take a closer look at! Join Your Data Playbook!Branding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more!
Learn more about TPT Templates!
10/19/2023 • 15 minutes, 37 seconds
6 TPT Strategies for Success with Yari Aguilu
Join me in this enlightening episode as we dive into the world of TPT success with Yari Aguilu of Sweet Tooth Teaching. Yari takes us on a journey, beginning with her inspiration to become an educator and how that passion evolved into a thriving business.Making the transition from teaching to becoming a full-time TPT seller is a significant leap, and Yari shares her experiences of the initial challenges she faced in launching her business and how she overcame them.Yari generously shares her top six strategies that have played a pivotal role in growing her TPT business. You won't want to miss these tips!Episode Highlightstransitioning from working on TPT and teaching full-time to being a work from home momoptimizing TPT descriptions for SEOupdating older product listingssharing freebies and opt-ins on Instagramsharing valuable and consistent content to your email listUsing Manychat to build engagement and salesCreating content that soft sells products and valuable teaching strategiesResources and LinksFollow Yari on IG @sweettoothteachingFollow Yari on TPTTeacher Seller Tips from YariGet the Free Teacher Seller GuideMentioned in this episode:Branding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more!
Learn more about TPT Templates!Your Data Playbook is open! YDP is your end-to-end solution for running a data-driven TpT business. Gain a competitive advantage in challenging times.
With so many tools and opportunities to learn more about which products are rocking it and which ones need a little oomph, Your Data Playbook as a TPT tool you need to take a closer look at! Join Your Data Playbook!
10/16/2023 • 28 minutes, 22 seconds
Repurposing Content for Social Media with Kassaundra Foster
Ever wondered how to get more out of your content without all the extra work? Our guest Kassaundra Foster has got you covered! Kassaundra is former teacher turned social media manager for teacher business owners. We'll hear about her journey as a teacherpreneur and why repurposing content is a game-changer. She'll debunk some myths and share tips on pulling content for social media effeciently, so it doesn't eat up all your time. Episode HighlightsWhat it means to repurpose contentCommon misconceptions about repurposing contentHow to decide which platforms are best suited for repurposing your contentKassaundra's process of repurposing contentHow to efficiently repurpose content without it becoming a time-consuming taskKey performance indicators to focus on to measure the effectiveness of your content Resources and LinksFollow Kassaundra on IG @fostercontentsolutionsListen to Kassaundra's Schooled in Socials PodcastJoin the Facebook CommunityMentioned in this episode:Branding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more!
Learn more about TPT Templates!Sign up for Enavate 2023!Are you ready to set, meet, and EXCEED your business goals?
Check it out: ⚡️Enavate 2023 ⚡️
Enavate is a virtual learning event designed with teacher business owners in mind.
With workshops from 20+ experts, 4 live panel discussions, guided workbooks for each workshop, and an awesome swag bag full of goodies just for teacher business owners, let Enavate be the ⚡️spark⚡️ that moves your business forward!
At Enavate, you’ll learn from the best about things like:
⚡️ Brand & Business Basics
⚡️ Making A Profit
⚡️ Content & Marketing Systems
⚡️ Business Systems
⚡️ And so much more!
When you register with my affiliate link, you will get a free spot in my Spice Up Your Store Challenge next month!
Register for Enavate 2023
10/9/2023 • 34 minutes, 16 seconds
A Behind-the-Scenes Look: Membership Launch Debrief
Are you wondering what it's like to launch a course or membership for the first time? Want some strategies to infuse in your next launch? Come behind the scenes and take a peek at my first membership launch for my teacher audience! Episode Highlightsbackground into creating my membership (the good and the bad)what worked well in my launchwhat didn't work wellwhat I'll be trying in the next launchResources and LinksPenny in Your Pocket - Tahnee Membership Theme KajabiThe Relevant Collective - BrandaAddevent.comLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Sign up for Enavate 2023!Are you ready to set, meet, and EXCEED your business goals?
Check it out: ⚡️Enavate 2023 ⚡️
Enavate is a virtual learning event designed with teacher business owners in mind.
With workshops from 20+ experts, 4 live panel discussions, guided workbooks for each workshop, and an awesome swag bag full of goodies just for teacher business owners, let Enavate be the ⚡️spark⚡️ that moves your business forward!
At Enavate, you’ll learn from the best about things like:
⚡️ Brand & Business Basics
⚡️ Making A Profit
⚡️ Content & Marketing Systems
⚡️ Business Systems
⚡️ And so much more!
When you register with my affiliate link, you will get a free spot in my Spice Up Your Store Challenge next month!
Register for Enavate 2023Branding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more!
Learn more about TPT Templates!
10/2/2023 • 23 minutes, 23 seconds
Hiring Your First VA with Hayley Klees
Ever wonder the process of hiring a VA or how to even get started? Luckily our guest this week, Hayley Klees, has all the knowledge and insights to helping you make that first or (next) leap!Episode Highlightssigns it's time to outsourcebenefits of outsourcing with VAsexamples of tasks VAs can do for your businessthe typical process for hiring a VAWhere to find reliable VAsResources and LinksVA Facebook Group WaitlistEducator to Entrepreneur CourseInstagram @hayley.kleesMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.
9/25/2023 • 31 minutes, 4 seconds
Having a Brand Strategy and Identity
What does it take to build a holistic brand - keeping a clear strategy with also keeping the visuals in mind?I break it down for you in this podcast episode for teacher sellers! Episode HighlightsBrand strategy vs brand identityhow branding is like an iceberg4 steps to determining a brand strategyHow to craft your brand identityHaving templates to keep consistencyAdapting and modifying your brand strategy and identityResources and LinksPodcast Episode: Using Color in Your TPT BrandingPodcast Episode: How to Create a Brand Board for Your BusinessCanva Brand Board TemplateLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.
9/18/2023 • 22 minutes, 15 seconds
Having a Long-Term and Sustainable Business on TPT with Lauren Fulton
Do you feel as though you're going through the motions of having a TPT business, but also feel like you don't have a clear direction in where your business is going? Wondering what you can do to take your business from hobby to long-term and sustainable? Seeing growth and success on the TPT platform is harder and more competitive than ever, but it can be done.Lauren Fulton is here to discuss important tips and insights on how to make sure you have a business that stays afloat - even when the market and the economy is unpredictable and unexpected.Episode Highlights:Short-term strategies for TPT business (and why are they only short-term)Shifting from short-term to long-term strategies that are sustainableUnderstanding how selling on TPT with long-term growth and success in mind relates to an MLMWhy having an audience AND the right product is key Resources and LinksListen to The Rebranded Teacher PodcastWatch Lauren's Youtube Channel - The Rebranded TeacherLearn More About The Rebranded Teacher Academy > therebrandedteacher.comMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.
9/11/2023 • 32 minutes, 51 seconds
Maximizing Your TPT Potential: Tips and Reminders for Your TPT Store
Is it too late to see growth or reach levels of success on TPT? The landscape of TPT is always evolving and changing, sometimes due to factors beyond our control. But rather than throw in the towel, it might be time to shake things up, pivot, or do something different.Some sellers are seeing growth despite the odds (I'm grateful to say my store is thriving)! I wanted to share some insights and tips that have been working (and not working) in my store. I hope you can take away what I share in this episode into your own businesses! Episode Highlights:Summer Teacher Seller Conference TakeawaysFactors in possible lower sales for many sellers in August 2023Tips and Reminders for selling and growing a store on TPT Six things I think are overrated for TPT businessesResources and LinksLearn more about Your Data Playbook - Affiliate LinkLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Branding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more!
Learn more about TPT Templates!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.
9/3/2023 • 34 minutes, 54 seconds
Welcome to The Creative Teacher Podcast!
Are you a TPT seller looking for branding and graphic design tips for your business or looking for simple and actionable ways to grow your teacher seller store? You've come to the right place! I'd love to hear any topics or guests you'd love to have on the show! Just send me a DM on Instagram at @thesouthernteach.designs!Download my free Product Listing Toolkit for Teacher Sellers: https://www.thesouthernteachdesigns.com/freetoolkitGive yourself a brand audit with this free guide: https://the-southernteach-5596.ck.page/bdf1bf0c8f
8/23/2023 • 1 minute, 32 seconds
I'm Quitting - My Experience Leaving the Classroom to Work on TPT
In 2021, I resigned from teaching mid-year and leapt "full-time" into my teacher business. The situation wasn't in the way I expected - I had planned on coming back from maternity leave that school year.Have you ever thought about what it would look like if you were to leave teaching to work on your business full-time? This episode will hopefully have you thinking some scenarios and what if's whenever (if ever) you wish to take that step.In this episode, you will learn:My story of why I resigned mid-yearTips on giving yourself a pulse checkHow to decide your next steps for the upcoming school yearBe sure to keep in touch with the latest news and updates by subscribing to my email list. You can join by grabbing this free brand audit resource.Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
5/29/2023 • 19 minutes, 4 seconds
The Importance of Having a TPT Buddy or Mentor with Laura Fogle
Do you ever feel like you're an island in a sea of other teacher sellers? You're not alone! There are plenty of ways to reach out and find a TPT buddy or mentor to connect with - and the benefits are endless! Laura Fogle is here on the show to chat about why it's important to find a teacher seller friend in person or online!Laura has been happily selling resources in her Teachers Pay Teachers store for 8 years. Her store and blog is Happy Teacher Happy Students and focuses on creative elementary and middle school resources for all subjects. Former 3rd grade teacher, Florida native, mom of 3 and lover of thrift stores, reading, the great outdoors, and of course creating new and creative resources for teachers!In this episode, you will learn: Why it's important to have a TPT friend or mentorThe benefits of having TPT buddy/mentorHow to find someone to collaborate or connect withWhether it's better to find someone locally or can you connect with someone virtuallyResource and LinksFollow Laura at @happyteacherhappystudentsVisit Laura's TPT Store Happy Teacher Happy StudentsLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
5/22/2023 • 28 minutes, 44 seconds
Three Business Tools that Have Helped My Productivity TREMENDOUSLY
I love to share teacher seller business tools, especially when they help with productivity! If you're feeling the overwhelm of trying to maintain business tasks and do all the things, I hope you can listen into this episode as I share with you highly recommended paid and free tools you can use to help manage your business.In this episode, you will learn:How I found out about each toolBenefits and features of each toolHow I use the tools in my businessHow the tools have helped boost my productivityResources and LinksClickUpThe Full Focus PlannerAirtableLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
5/15/2023 • 22 minutes, 20 seconds
Using Mockups and Moveable Pieces to Create Unique Images for your TPT Business with Kelly Harvill
Have you ever seen the same mockups on product listings or social media posts? Maybe you feel discouraged that a lot of sellers are using the same images for your store, just like the fonts and clipart we all know about.The good news is that we can stand out and be unique even with mockup images! Our guest Kelly Harvill will share with us insight on how we can make this happen.Kelly is an educator and photographer who also sells resources, mockups, and images through her TPT store and membership. You can connect with her on Instagram at @speakingofimages and visit her website speakingofimages.comIn this episode, you will learn:The difference between a mockup and a moveable pieceHow mockups and moveable pieces can enhance product listingsSome "dos" and "don'ts" for using moveable pieces and mockupsHow mockups and moveable pieces be used outside of TPT product listingsResources and LinksImage Maker Membership - Use these special codes to get 1 month free on the quarterly or annual membership! Use Creativequarter or CreativeyearLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
5/8/2023 • 28 minutes, 54 seconds
Balancing a Teacher Business and Being a Work From Home Mom
Mommin' isn't easy! And neither is being a teacher business owner. Doing both? Some days it seems nearly impossible! How in the world does one juggle it all? A common question I get asked a lot is something to the effect of, “How do you fit in time to work on your TPT and service-based businesses with 3 kids?"Today I'll share with you some tips that have (for the most part) helped make it a lot more manageable!In this episode, you will learn: productivity tips for teacher sellers who also have kids at homeimportant reminders and examples to balance the work from home life and being a momResources and LinksClickUpFit4MomLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
5/1/2023 • 23 minutes, 50 seconds
Using Color Psychology in Your TPT Branding
Did you know that colors play a HUGE role for us as a consumer and as a business? Whether you are rebranding your TPT store or are launching a new TPT business, you want to select colors that represent your brand personality.In this episode, I will share with you interesting info and statistics on color psychology and also share with you 3 steps to relate color psychology to your teacher seller branding!In this episode, you will learn: what color psychology is characteristics that describe colors and popular brands associated with each colorinteresting statistics relating color and branding3 steps to create or refine your color palettewhat to do when feeling overwhelmed with refining a color palette for your brandResources and Links 10 Brilliant Color Psychology InfographicsThe Creative Teacher Lab Waitlist - Branding and Graphic Design TrainingsLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
4/24/2023 • 22 minutes, 48 seconds
Enneagram for Teacher Sellers
You may have heard of Enneagram for Big Kids, or Enneagram for Teachers.... now I think it's time to bring you Enneagram for Teacher Sellers! Get out your pen and paper because this episode I have for you is riddled with tips for being your best teacher seller self while keeping your Enneagram type in mind.Before you listen, make sure you know your Enneagram type! You can take a quiz here: Personalitypath.comHere's what you'll learn in this episode:Characteristics of each Enneagram typePossible pitfalls or limiting beliefs as teacher business owners for each typeBest ways to level up or improve your mindset for each typeResources and LinksAre you a teacher? Listen or read the blog post Enneagram for Teachers here! Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
4/17/2023 • 26 minutes, 43 seconds
Mockup Magic with Katie Brockmeyer
Ever feel unhappy with your product photography or wondering how to amp up your branding for your listings and social media? Well, my friend, you're in for a treat, because the wonderful Katie Brockmeyer is a guest on the podcast to talk about about the magic of mockups for TPT sellers!Katie is a TPT product photographer that helps creators make their products shine through stunning images, captivating videos, & easy to use mockups!Here's what you'll learn in this episode:What mockups are and the types of mockups out thereThe benefits of mockupsThings to avoid when finding or using mockupsTips and ideas to use mockupsResources and LinksFollow Katie on Instagram at @katiebrockmeyercreativeShop Katie's TPT Store for Stock Photos and Mockups >> Katie Brockmeyer CreativeLearn more about Katie's Product Photography ServiceKelly Harvill - Speaking of Images - Moveable PiecesLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
4/10/2023 • 24 minutes, 6 seconds
8 Teacher Website Must-Haves
Do you have a teacher website (or have been thinking about starting one)? Don't skip some important things to include on your website!I've had a website for my business since 2020, and along the way, I've made quite a few mistakes (including the platform I used). I'm sharing with you what's important and necessary to make sure to add to your website that not only will keep things legal, but will also deliver a user-friendly experience. Listen for some tips on website must-haves!In this episode, you will learn: 8 things to add to your teacher website (and why it's important)Suggested website platforms to useTips on if it's a good idea to hire out a web designerResources and Links Bobby Klinck - FREE Privacy Policy TemplateThe Contract Shop - Terms and Conditions and Privacy Policy TemplateComplianz Wordpress Plug-In Cookie ProAshley Hughes DesignsKristen Doyle Website DesignShelley Tomich - Pitch ClipsLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
4/3/2023 • 24 minutes, 28 seconds
Updating TPT Resources with Alex Baxter
You might love to create teacher resources and create product listings for your resource. But what about UPDATING your resources? When is it time to give your resource a facelift? What are some best practices on taking the time to go back and add more? Well, my friend, you'll get those questions answered (and more) in this episode with Alex Baxter! Alex is a former teacher turned full-time TpT seller. When she isn't running her own store, she loves helping other teacher authors grow their businesses through her podcast and Facebook group The Terrific Teacherpreneur. Alex loves sharing tips about TpT, Pinterest, productivity, and everything in between!Here's what you'll learn in this episode:why update resources - even if selling well?tell-tale signs it’s time to update a resourceif it is best to just delete or deactivate a resourcebest practices on updating a resourcehow often should resources be updatedResources and LinksFollow Alex on Instagram at @terrificsellingtacticsJoin Alex's Facebook Group >> The Terrific TeacherpreneurListen to Alex's podcast >> The Terrific TeacherpreneurLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
3/27/2023 • 23 minutes, 13 seconds
4 Ways to Attract Potential Customers on TPT
Welcome to the TPT matrix. This episode shares with you 4 ways to attract customers specifically on the TPT platform! This is in the form of a matrix in that each of the strategies I share with you are high or low outcome and high or low prep!PLEASE NOTE! This is not to say that one is worse than the other. Pick an attraction strategy that works best for you. This is just my opinion and my experience. Everyone might have a different outlook!Here are my best tips that you'll find in this episode:why marketing on tpt is beneficialtips for each attraction strategywhich attraction strategy has worked best for meLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
3/20/2023 • 16 minutes, 44 seconds
5 Blogging Strategies for Teacher Sellers
Blogging is not dead, friends! It’s alive and thriving!Even with the boom of podcasts, blogging is still a great way to drive traffic to your products, especially if you’re like me and you LOVE to write.Decide on whether or not blogging is a great asset to your business and see what you can do to get started or listen for tips on how you could improve your blogging game!Here are my best tips that you'll find in this episode:how to get started with a blog (it's easier than you think!)planning and batching contentkey elements of a great blog postways to market your blog postLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
3/13/2023 • 20 minutes, 34 seconds
2 Graphic Design Trends for 2023
Have you ever wondered what exactly is trending in design right now and how you can apply it to your TPT business? Maybe you're not the most confident in really knowing what's in and what's out design-wise? In this episode, I'm sharing with you a couple of graphic design trends for 2023. I also share with you two coffee shops who utilize these graphic design trends in their branding and how it can be used in your teacher business. Grab a cup of coffee and listen in with me! In this episode, you will learn: Why it's important to stay current and relevant 2 graphic design trends for 2023 Examples of how the trends look in a brand How you can apply the design trends to your TPT business Resources and Links Register for FREE Spring Fling 2023 - March 25-27 Upgrade to the All-Access Pass and get the Bonus Guide - 9 Graphic Design Trends Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
3/6/2023 • 18 minutes, 48 seconds
Get Savvy with Social Media
Okay, okay... I'm not the BEST person to talk to about social media. But that doesn't mean I don't have a few tricks up my sleeve!This remix episode focuses on tips and strategies to create and market content for your social media accounts so that it matches your brand.In this episode, you will learn:the true purpose of social mediatips for using social media purposefully (through planning, using templates, and scheduling content)my best tips on showing up consistently on Instagram, Facebook, and TikTok Resources and LinksSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingBlog: The Southern Teach BlogMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
2/27/2023 • 16 minutes, 45 seconds
Taking the Leap From Teacher Side-Hustle to Full-Time Business Owner with Amy Porterfield
Are you a teacher working full-time in the classroom (and working on TPT or your teacher business hustle on the side), knowing that you're meant for something more? On the fence about whether or not to go all into your TPT business and leave the classroom?I’m excited to introduce you to Amy Porterfield, host of top-rated podcast, Online Marketing Made Easy, and a 9-to-5 escapee who built an 8-figure online business on her terms. Amy will share with you plenty of golden nuggets on giving your two weeks notice and taking that leap into being a full-time entrepreneur!You can follow Amy on Instagram at @amyporterfield and visit her website at amyporterfield.comIn this episode, you will learn:the ah-ha moment Amy had when realizing her corporate career wasn't cutting itthe first steps to creating an exit strategy into being a full-time TPT sellerwhat boss traps arestrategies for dealing with money anxietyhow to turn a teacher business idea into a full-time online businessAmy's big piece of business advice if she could go back in timeResources and LinksTwo Weeks Notice Book - Available Feb. 21st wherever you love to buy books!Watch the video interview! Submit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingBlog: The Southern Teach BlogMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
2/20/2023 • 32 minutes, 42 seconds
Email Marketing with Ease
Have you started an email list yet?An email list is a collection of names and email addresses who have given you permission to send updates and marketing materials through an email service provider (which we’ll talk about later).Email lists are a completely different ballgame than Instagram or Facebook, but in a very good way. For one thing, YOU OWN your email list. You do not own Instagram, Facebook, and Pinterest.In this episode, you will learn:why you should have an email list RIGHT NOWtips on deciding an email service providerbest practices for creating a lead magnetways to share your lead magnet to othersnurturing your email listResources and LinksConvertkit Affiliate LinkFlodesk LinkSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingBlog: The Southern Teach BlogMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
2/13/2023 • 19 minutes, 9 seconds
Bookkeeping Best Practices with Emily Bryant
Feeling intimidated by taxes or bookkeeping? It doesn't have to be scary! Our guest Emily Bryant knows the ins and outs of bookkeeping and the uniqueness of selling on TPT. Emily has been in the Tax and Accounting Industry for 10 years and started her company, All About Accounting, in 2017. She is packed with knowledge and advice that can help you optimize your tax strategy and business bookkeeping. The best part? Her business works EXCLUSIVELY with the TPT Community! In this episode, you will learn: the difference between a CPA and an enrolled agent what bookkeeping is and why it's important how bookkeeping can impact your taxes best practices for separating personal and business transactionsnew law updates regarding the 1099-K form and how it affects TPT sellers (beginning in the tax year 2023) Resources and Links Follow Emily on Instagram at @allaboutacctg >> Tax Readiness Hot Sheet for Teacher Sellers << Submit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingBlog: The Southern Teach BlogMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
2/6/2023 • 31 minutes
4 Ways to Stand Out in the TPT Search Results
Wondering how to adjust and tweak your resources so that they stand out in a lineup of similar products?While we can't control everything about the TPT search algorithm, a little bit can go a long way.This podcast episode will help you with tips on how to optimize your resources for maximum impact with 4 important (but surprisingly easy!) ways to stand out in the TPT search results.In this episode, you will learn about:4 common mistakes TPT sellers may make about listing resources on TPT4 strategies to stand out in the search results and get more views on your resourcesResources and LinksSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingBlog: The Southern Teach BlogMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
1/30/2023 • 15 minutes, 10 seconds
Level Up Your Product Listings and Marketing
Are you looking to level up your product listings and marketing?This podcast episode is all about how to take your product listings to the next level. Learn how your sales can improve with optimization and repurposing for marketing!In this episode, you will learn about:3 common misconceptions about product listings and marketing on TPT 4 tips to level up your product listings and marketingResources and LinksBook a service with me! >> thesouthernteachdesigns.com/servicesSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingBlog: The Southern Teach BlogMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
1/23/2023 • 14 minutes, 10 seconds
Level Up Your Branding
Ready to level up your branding?In order to create a successful business, you need to have a strong and unique brand. Your brand is what sets you apart from the competition and makes you memorable. It’s essential that you take the time to create a "signature" that represents your business well.In this episode, you will learn:3 common myths and misconceptions related to branding3 tips to level up your branding in your teacher businessResources and LinksBranding Your Teacher Business WorkshopSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingBlog: The Southern Teach BlogMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
1/16/2023 • 12 minutes, 3 seconds
What to Expect When Hiring a Service Provider with Chloe Tascoff
If you're interested about service providers and how they help other teacher business owners, this is a must-listen! I have special guest Chloe Tascoff on the podcast to talk about all things hiring for your TPT business!Chloe is a former teacher-turned-business-owner. She started out selling her resources on TpT and while doing so, accidentally slipped into video marketing for teacher authors! Chloe currently lives in Ohio with her two children, two dogs, and her husband.In this episode, you will learn about:Chloe's journey as a service providerThe differences between a VA and a freelancerMisconceptions about a service providerHow the hiring process typically looks like for most TPT sellersWhat TPT sellers should realistically expect when hiring a service providerBest practices for managing a project when hiring out Resources and LinksFollow Chloe at @videomarketingtpt and chloe.tascoff Submit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingBlog: The Southern Teach BlogMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
1/9/2023 • 36 minutes, 54 seconds
My Journey as a Freelancer - Adding on to my Teacherpreneur Business
Believe it or not, I wasn't always intending on also starting a service-based business in addition to having a TPT store. It just kind of happened that way (and it's turned out to be a great asset to my business overall!This episode is perfect if you want to know the story - both the good and the bad - of what it was like to start a service-based business. If you're interested in also helping TPT sellers (or if you're curious to see what it's like behind the scenes), this is a great episode to listen to!In this episode, you will learn about:How I got into the service-based business sphereMy current feelings about being a service providerTips on starting a service-based business (if you also want to help TPT sellers!) Resources and LinksBook a Service with Me!Submit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingBlog: The Southern Teach BlogMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
1/2/2023 • 24 minutes, 10 seconds
CTP Top 10: My Favorite Tidbits from 2022
It's almost 2023! As we inch closer to the new year I wanted to take a moment and share with you my top 10 favorite podcast clips from 2022. It's been a great year, and I can't wait to see what else is in store in 2023!Resources and LinksEpisode Show NotesLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
12/26/2022 • 32 minutes, 46 seconds
My Biggest Month on TPT - 3 Things I Did to Scale
If there's one thing I've learned as a seller on Teachers Pay Teachers, it's that you have to be constantly evolving and trying new things to scale your business. In August 2022, I had my biggest month yet on TPT, and here are three things I did to make it happen.In this episode, you will learn about:3 things that helped contribute to a month that knocked the socks off of previous monthsTips and recommendations on optimizing your resourcesResources and LinksYour Data PlaybookConvertkitSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
12/19/2022 • 17 minutes, 47 seconds
Holistic Marketing in your TPT Business with Jenzaia DiMartile
If you're like me, you are always looking for ways to improve the marketing side of your TPT business, whether it's through improving your product listings or finding new and innovative ways to market yourself. So today I'm excited to introduce you to Jenzaia DiMartile and her wonderfully holistic approach to marketing your TPT business. Jenzaia is an expert in all things social media and Facebook Ads, and she knows exactly how to help you reach your target audience. Her methods are tried and true, so if you're ready to take your business to the next level, this is a must-listen!Follow Jenzaia on Instagram @heyitsjenzaia and learn more about her services at jenzaiadimartile.comIn this episode, you will learn about:What holistic marketing isThe benefits of marketing holisticallySome strategies on managing different platformsSigns to cut back/slow down on the marketing platforms usedHow Facebook ads can amplify your marketing strategyResources and LinksMarket, Scale, Grow Podcast by Jenzaia DiMartileSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
12/12/2022 • 35 minutes, 48 seconds
Your Product Listing Must-Haves
As a teacher, you know how important it is to find the best resources for your classroom. When you're shopping on Teachers Pay Teachers, it's essential to make sure your product listings are as effective as possible. Here are some tips to help make sure buyers can find your products and they get excited about what they see!In this episode, you will learn:My TpT Journey3 things to consider when revamping your storeProduct listing must-haves for product covers, thumbnails, previews, titles, and descriptionsResources and LinksSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
12/5/2022 • 21 minutes, 40 seconds
From Flop to Viral: When TPT Resources are Suddenly Trending
Have you ever created a resource for Teachers Pay Teachers (TPT) that you thought was great, only to have it flop? Maybe it just didn't get the attention you thought it would, or maybe people didn't seem to like it as much as you did. But then, out of nowhere, your resource goes viral and is being shared all over social media! What's going on? Why did this happen now? It can be really exciting when one of your TPT resources suddenly becomes popular. But what makes a resource go viral, and why does it happen at certain times? In this episode, I'll share with you some examples and discuss some easy ways to increase the chances that your resources will be seen and shared by more people. So whether you're wondering why your resources haven't gone viral yet or are curious about how to make them trend even higher, this is a great short (but sweet) episode to listen to!In this episode, you will learn:Two examples of resources that went viral in my TPT store the last yearTips to make your resources primed to be viral-worthyResources and LinksGrab the guide to plan and create a viral-worthy resource!Watch my TPT Forward 2022 session on Viral-Worthy Resources!Submit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
11/28/2022 • 12 minutes, 16 seconds
Managing Your Time as a TPT Seller
As a TPT seller, it's important to manage your time well. There are so many things to do - optimizing product listings, marketing, communicating with customers, creating new products - that it can be easy to feel overwhelmed. A question I get often is, "How do you do it?!" I promise you, I'm less than perfect and can drop the ball at times (for good reason).In this episode, you will learn:3 ways I try to manage my time as a TPT seller and stay-at-home mom3 tips on what to do if you're feeling overwhelmed, uninspired, and not creativeResources and LinksSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
11/21/2022 • 18 minutes, 37 seconds
How Digital Courses Have Helped My Business
When I first started selling on Teachers Pay Teachers, I was pretty clueless. It was my first time ever setting up an online store and I had no idea what I was doing. Thankfully, there are so many amazing digital courses out there (both inside and outside of the TPT world) that can help you start and run your business like a pro! After taking a few of these courses, my business flourished. In this episode, I'll share with you a couple of courses that helped me the most and explain how courses can benefit your own business. In this episode, you will learn:My experience with digital courses as a consumerWhy digital courses are beneficialSome tips and advice on buying a digital courseResources and LinksThe Product Listing Lab (open to enrollment for a limited time)! Submit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
11/14/2022 • 18 minutes, 29 seconds
A Design Secret That Will Help Boost TPT Store Sales
If you're like me, you're always looking for ways to boost your TPT store sales. Well, I've got a secret weapon that I want to share with you! It's something that I've been doing for over 2 years that has helped increase my sales exponentially - and it's helped me stand out among teachers and TPT sellers alike. Are you ready for it?In this episode, you will learn:One design secret you MUST know as a TpT sellerTwo mistakes that I have personally gone through as a TpT sellerTwo Things to do RIGHT NOW to boost your TPT business!Resources and LinksBranding Your Teacher Business WorkshopSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
11/7/2022 • 17 minutes, 38 seconds
How a TPT Storefront Makes or Breaks a Sale
What's spookier than a ghost or a haunted hayride to a designer? A product or service that is not well-designed. Have you ever taken a look at your storefront on TPT and shuddered? Maybe you cringe at how it doesn't go well together (but you just don't know what it's missing)? Today we're going to change that - because believe it or not, if a potential buyer takes a look at a store that is not well-designed, there's a pretty low chance of converting them into customers. In this episode, you will learn: The definition of well-designed What teachers and sellers look for in a TPT storefront Tips on SPICING UP your storefront (it's easier than you think)! Resources and Links The Spice Up Your Store Challenge for 2022 starts soon! Be sure to register and join the fun! >> thesouthernteach.com/tptchallengeThe Contract Shop Affiliate LinkSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
10/31/2022 • 21 minutes, 31 seconds
How to Convert Print Resources to Digital using Google Slides and Easel
Digital resources in this day and age are a necessity.With many students learning virtually due to the pandemic, TPT resources that don’t have the flexibility to be for both face-to-face and distance learning may end up hurting, rather than helping your sales.What are you to do when all you have in your TPT store are printable resources? How can you convert these to digital without having to start completely from scratch?Well my friend, this is where repurposing comes into play (and a little bit of tech know-how)!In this episode, you will learn:Steps to create a digital resource in Google Slides after creating in PowerPointTips on using Easel through TPTA little shortcut that I like to use to easily flatten and secure my files (and upload to Google Slides!)Don't forget the watch the tutorial video here to see an example in action!Resources and LinksRegister for the Spice Up Your Store Challenge >> thesouthernteach.com/tptchallengeGet certified in TPT EaselFlatpack by Bearwood LabsSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
10/24/2022 • 19 minutes, 43 seconds
Planning a Viral-Worthy Resource
Social media videos and news stories can go viral - can TpT resources go viral too?Absolutely!Even if you're not looking to be the next best hit, I will share with you tips on what goes into planning out a resource that teachers and students LOVE!In this episode, you will learn:The 5 steps in the product creation processTips on how to determine your big idea Tips on how to align your new resource with standards and goalsResources and LinksTPT Focused Success Course Affiliate LinkLearn how to plan and create a viral-worthy resource from start to finish - thesouthernteachdesigns.com/viralresourceTPT Session - Creating a Viral Worthy ResourceSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
10/17/2022 • 15 minutes, 9 seconds
How to Stand Out in a Noisy Online World
It can be hard to stand out when there are so many other teacher-authors selling similar resources as you. How does one stand out in a noisy online world?Think about any other business outside of TPT. How do they do it? I give you some tips on standing out and showing up for your audience, even when it may feel like no one is listening to you. In this episode, you will learn:What a core differentiator is Why it's important to stand out with core differentiators3 ways to stand out with core differentiatorsResources and LinksSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
10/10/2022 • 14 minutes, 13 seconds
Hiring a VA for Your TPT Business - Daunting or a Dream?
Sometimes it's so hard to do everything in your business - from product creation to updating resources, product listings, and marketing. There are only so many hours in the day! Could a VA be the answer to your problems? The consensus is - it's complicated! I received a really great question from a podcast listener about VAs. And the question was SO good, I decided to make a whole podcast episode of it! In this episode, you will learn:What a VA isThe difference between a VA and a freelancer who offers specialized servicesWays to know if VAs are right for your businessTips for getting over the mindset of hiring a VAThe process of hiring a VAWhat you can do while a VA is working on your projectResources and LinksThe Contract Shop Affiliate LinkTPT VA Finder Facebook GroupUpworkSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
10/3/2022 • 23 minutes, 15 seconds
6 Tips to Showcase Your TPT Products Using Stock Photos
It’s extremely important to capture the attention of a potential customer when selling resources on TPT.Even more important is that potential customers can take a preview to see EXACTLY what they would be buying.While printing out and taking photographs of your resource in action can help solve this problem, creating mockups of your products using stock photos is another great way to show off your resources if you don’t have the time or resources to print out and take pictures of everything.In this episode, you will learn 6 tips to create mockups using stock photos! Resources and LinksKatie Brockmeyer Mockups and Stock PhotosCanvaPexelsThe Sidekick StudioSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
9/26/2022 • 17 minutes, 17 seconds
Listening to Your Customers on TPT
It can be SO frustrating to see 3- and 4-star reviews on your prized TPT resources (or worse)! But believe it or not, taking in those reviews and listening to your customers can be a valuable learning experience. TPT is our baby, but it's not everyone's cup of tea. And that's okay! Regardless, it's important to provide quality customer service. In this episode, you will learn:What customer service is3 things to keep in mind with your customers2 ways to listen to your customers (whether good or bad)Resources and LinksTPT Session - Creating a Viral Worthy ResourceThe Contract Shop Affiliate LinkSubmit a question for the CTP Q&A!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
9/19/2022 • 16 minutes, 34 seconds
Your TPT Store, Great British Bake Off Style
One of my favorite shows to watch is the Great British Bake Off. In each episode, a set of amateur bakers are given three challenges based on that week's theme: a signature challenge, a technical challenge, and a show-stopper.The themes each week vary; sometimes it's cake week, other times it's pastry week. I love a good analogy, so I'll be relating this addictive baking show to your TpT business! Let's do a quick overview of each one and what it stands for in the TpT world. In this episode, you will learn: how branding, SEO/analytics, and product listings relate to one of my favorite shows (and a few tips from each one to think about)! Resources and Links Book Your VIP Product Listing Day! TPT Store and Product Audits Submit a question for the CTP Q&A!Let's connect! TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
9/12/2022 • 15 minutes
5 of the Latest TPT Trends for Sellers
You hear many other teacher-authors saying how important it is to stay current, relevant, and top of mind, but WHAT exactly are the trends to make this all happen?For the first episode of Season 2, I give you 5 of the latest TPT trends for teacher sellers that you can implement in your resources and marketing strategy for your TPT store!In this episode, you will learn:What a trend isTypes of trends to be aware of in your TPT business5 important trends happening in the last 6-12 monthsTips on how to manage trends without feeling overwhelmedResources and LinksTPT Session - Creating a Viral Worthy ResourceConvertkit Affiliate Link - Free for up to 1,000 subscribersSubmit a question for the CTP Q&A!Episode Blog PostLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
9/5/2022 • 23 minutes, 49 seconds
Ways to Revise or Refresh Your TPT Business
We've made it to the very last episode of Season 1! To commemorate this inaugural season, I want to share with you a variety of ways you can revise or refresh your TPT business (and yourself) this summer - or whenever you feel a reset is necessary! Throughout the episode, I share with you some of my favorite episodes of the season that relate to each tip, as well as the top 5 most downloaded episodes that are a MUST to go back and listen to! Thanks for tuning in to the show. I can't wait for another fun season in the fall!In this episode, you will learn:5 ways to maximize your summer in your TPT business/lifeLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
5/30/2022 • 17 minutes, 42 seconds
Using Idea Pins to Grow Your Teacher Business with Emilee Vales
Are you ready to throw the towel and give up on Pinterest? Not just yet, my friend! What typically has worked in the past in our pinning strategies may have to shift to something new and trending in Pinterest - Idea Pins! Luckily, we have special guest Emilee Vales breaking it all down for us! Former teacher turned Pinterest Marketing and Ads Strategist, Emilee thrives off of diving into her clients data and analytics to create personalized strategies that will ultimately turn their traffic into profit! When she's not obsessing over how she can take her clients further with their marketing strategies, or educating her students on how to take their business to the next level with Pinterest, she's chasing around two sweet little girls or spending time with her husband. After feeling called to be at home with her kids and leaving the teaching world, she can finally say she's living the work at home mom life that she thought was only in her dreams.Follow Emilee on Instagram at @emilee.vales!In this episode, you will learn:what idea pins arethe latest updates Pinterest has made in regards to idea pinsbest practices in creating and using idea pinshow to integrate idea pins in your Pinterest strategyLinks Mentioned in this Episode:Register for Emilee's Free Pinterest Masterclass!Idea Pin Starter KitLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
5/23/2022 • 40 minutes, 28 seconds
Using Data to Drive TPT Product Creation
Do you feel as though you're in a rut, wondering what product to create next? Or maybe you've run out of ideas on products to add to your TPT store. Try this exercise (workshop style) to help you find you next best product!In this episode, you will learn:a step-by-step way to check what's sellinghow to brainstorm ideas for your next set of productsLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
5/16/2022 • 13 minutes, 56 seconds
Brand Values - Digging Deep in the Backbone of your TPT Business
On the surface, it may seem as though logos, colors, and pictures are what makes up a brand. But this is just the tip of the iceberg! Today we are going to dig deep into the backbone of your business - your brand values. We all have them - whether you realize it or not.In this episode, you will learn:what a core brand value is why brand values are importantbenefits of having brand values in placehow to create a brand value proposition6 characteristics of strong brand valuesLinks Mentioned in this Episode:Reference/Source - Brand FolderLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
5/9/2022 • 14 minutes, 38 seconds
How to Make the Most of a Site-Wide TPT Sale
You see an email pop up in your inbox - "Get your store ready for the site-wide sale"! But other than to make sure your store is set to 20% off, how DO you get ready for a sale? What should teacher sellers focus on before, during, and after a sale? How do you market and let your audience know best?In this episode, you will learn:common site-wide sales put on by TPTtips to spruce up your storefrontoptimizing listings before the salethe best time to post new productswhere to find social media graphics for the saletips to join or host a TPT giveawaya solid email marketing campaign just for the salewhat to do after the sale is overLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
5/2/2022 • 19 minutes, 49 seconds
DIY Your Product Photography
Have you ever wondered what goes into taking good photos of your resources? Do you REALLY need to have a fancy camera and all the bells and whistles required? Of course not!If you are not able or not yet wanting to hire someone to take pictures of your resources, the good news is that you can DIY it! All you need is a phone, a window, and a few pages of your resource!In this episode, you will learn:5 key components of product photography5 tips to get a well-lit and nicely edited photo of your resourceLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
4/25/2022 • 18 minutes, 12 seconds
My Favorite Brands and What We Can Learn From Them
What's in a brand? What can we learn from them? Evidently - a lot! Think about your favorite brands. What draws you to them? Why do you stick around? What makes you buy certain products from your favorite brands instead of other similar items? Thinking about brands outside of the TpT world is a great way to takeaway lessons and tips to apply to your own Teachers pay Teachers store and business.In this episode, you will learn:4 of my favorite brands (and why I love them so much)!4 lessons about branding that we can apply to our teacher seller brandsLinks Mentioned in This Episode:Bailey Sarian - Murder, Mystery, and MakeupMommy Labor NurseBaby Frida/Mom FridaLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
4/18/2022 • 21 minutes, 6 seconds
Product Listing Tips and Tricks
It's not every day that I will go live to talk about product listings, but when I do, it's definitely one for the books (but I might be a little biased)!I recently went live at a Virtual Weekend Retreat hosted by Misty Miller. I'm giving you some highlights into the session I presented and the Live Q&A I hosted! It was so hard cutting down this Q&A, but in this episode I share with you my very favorite parts.In this episode, you will learn:an peek into my session at the Virtual Retreatmy journey as a TPT sellerhow to choose brand colors in your storebeat the blurry thumbnails (for PC and Mac users)tips for deciding on what resources to make nextappealing to your ideal teacher customerLinks Mentioned in this Episode:Next Step Virtual Retreat 2022 - Watch the sessions and FB Live Replays!PC Users - Change PowerPoint Resolution SettingsLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
4/11/2022 • 28 minutes, 53 seconds
Writing Intentional Emails with Melissa Seideman
What exactly do you need to write to your email list in order for subscribers to open your emails, click the links, and purchase your offers? Our guest Melissa, email marketing expert for teacherpreneurs, talks about tips for writing emails in this week's episode!Melissa Seideman is a teacher and email marketing specialist. She is the face behind Not Another History Teacher and Not Another Virtual Assistant. You can learn more about email marketing and collaborate with teachers on her Email Marketing Facebook group.In this episode, you will learn:what email marketing meansWhy is it important to be intentional with emails we send to our audiencethe biggest challenge teacher authors have when it comes to email marketinghow teacher-authors can write email copy that drives traffic to TpT resourcesLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
4/4/2022 • 20 minutes, 47 seconds
Balancing TPT and Teaching Full-Time
Are you a few months (or a few years) into your teacher business and already feeling burnt out? The emails, the product creation, the designs- it's enough to make you wish you could throw in the towel, especially when you're trying to find the time to make it all happen!If it seems like you're trying your best to balance your full-time teaching job while trying to grow your TPT business - but it's not happening in the way you're hoping, this episode is a must to listen to! In this episode, you will learn:what time management isthe difference between effective vs efficient (and why we want both)3 types of schedules to optimize your timesteps to plan your work sessiontips to work efficiently and effectively while teaching full-timeLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
3/28/2022 • 18 minutes, 22 seconds
Using Contrast to Increase Product Cover Conversion Rates
Ever wonder what stands out to potential buyers when they seek out resources on TpT? The key is a graphic design technique that you may or may not already know about - contrast!How you use contrast can help catch attention and stop the scroll. That's what we are going to discuss in this week's episode!In this episode, you will learn:What contrast isAdding contrast through color, shape, size, typography, and photosTips to combine various types of contrastLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
3/21/2022 • 15 minutes, 53 seconds
Instagram Tips for TPT Sellers with Jamie Jasperson
Instagram is constantly changing, and staying on top of trends and best practices is important to maximize your Teachergram account. If you're looking for tips on all of the above, Instagram expert Jamie Jasperson is here to chat!Jamie of Basic Girl Teaches is a teacher and instructional designer. She helps teacher business owners establish their brands and connect with their customers on Instagram. You can follow her on Instagram at @basicgirlteaches and her website www.basicgirlteaches.com.In this episode, you will learn:why Instagram a great place for teacher business ownersthe biggest challenge or mistake teacherpreneurs are making when it comes to their IG profile and feedwhich type of posts are best to grow a followingtips on maximizing your IG profile and feedJamie has a free e-book called Teachergram 101. It's a guide to all the basics of Instagram and includes explanations about topics such as the Instagram algorithm and content types. There are also details about each content format (posts, stories, reels, and live videos) and suggested content ideas for each format. You can download the e-book at club.basicgirlteaches.com/teachergram101Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
3/14/2022 • 30 minutes, 23 seconds
Creating Resources Teachers REALLY Need with Megan Hunt
Are you a teacher seller who isn't entirely sure what type of resources to create? Maybe you're not sure exactly what captures a potential customer's attention or what drives them to buy certain TPT products... and sidestep others.You're in luck! This episode is a little close to home for me. I chat with my sister-in-law and fellow teacher Megan Hunt about what she looks for in a quality resource and listing.Megan Hunt is a 1st grade teacher who lives and works in Magnolia, TX. She has 2 years under her belt and is all about SIMPLIFYING!Megan shares tons of insights into teaching during the pandemic. She may even be your ideal teacher customer! This episode is a must-listen to for any TpT seller who wants to do some market research.In this episode, you will learn: positives and struggles of being a teacher during the pandemic types of resources that stand out on TPTwhat teachers might look for when deciding which resources to buythe types of resources there could be more of to help support during this timethe type of resources we should consider making less ofLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
3/7/2022 • 30 minutes, 11 seconds
Do You Have These Essentials In Your Product Listings?
If you're like me, you love a good to-do list! There's just something about a checklist that helps you feel organized and on track with getting to the finish line. There's so much that goes into a product listing, and today I'm going to share with you info on alllll the things you need when you are about to officially list your product! Use this checklist as you are entering information and uploading your files for your resource to make sure you have everything set and tied together!Want the print version of the product listing checklist + more? Download the free Product Listing toolkit!https://www.thesouthernteach.com/freetoolkitLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
2/28/2022 • 19 minutes, 36 seconds
Creating a Click-Worthy Lead Magnet
How would it feel to know EXACTLY what goes into a lead magnet that makes your audience want to click that "Subscribe" button, download that freebie, and continue to stay on your email list and get to know you more?In today's episode, we get talk about the process of how to create a powerful opt-in that targets potential customers.In this episode you will learn:what a lead magnet iswhy a lead magnet is importantdifferent types of lead magnets how to know which lead magnet is right for your audiencehow to get people to opt-in your lead magnethow to know if your lead magnet is a hit...or a big flopwhat to do after someone opt-ins to your freebieLinks Mentioned in this EpisodeSmart and Simple Ways to Engage - thesouthernteach.com/freeguideLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
2/14/2022 • 20 minutes, 20 seconds
SEO Tips for Teacher Sellers with Kristen Doyle
Keyword research, plug-ins, and search engines - it's enough to make your head spin! Luckily we have a special guest, Kristen Doyle, breaking it all down for us! Kristen is a TPT seller, web designer, and the go-to SEO expert in the TPT world. She loves designing custom WordPress sites to help TPT sellers stand out in the crowd and coaching them on growing their passive income by using SEO strategies to drive more traffic to their stores. In this episode, you will learn: what SEO is and why it's important for teacher business owners the biggest challenge and mistake teacher authors are making when it comes to SEO tips on how teacher-authors can utilize SEO to help their product listings ways to optimize blog or websites outside of Teachers pay Teachers Links Mentioned in the Episode: RankMath.com - Wordpress SEO Plug-in seoforteacherauthors.com - SEO for Teacher Authors Course Follow Kristen on her Website and InstagramLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
2/7/2022 • 30 minutes, 56 seconds
My Favorite Teacher Business Tools
There is so much "behind-the-scenes" work in a business. I'm going to give you a roundup of five of my favorite tools (in no particular order) that I want to share with you that I think are really great resources to use in your teacher business as well!I go into detail sharing with you these 5 business tools and how I use them to keep myself organized, on track with my goals, and successful! Asana (Project Management) Convertkit (Email Marketing) Freepik (Icons/Graphics) Kajabi (All-in-One) Loom (Video Recording) Try out one of these teacher business tools! All of these tools that I shared with you have a free version or free trial that you can use. It’s absolutely worth it!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
1/31/2022 • 19 minutes, 41 seconds
How to Manage Tough Decisions in your Teacher Business (Without Feeling Too Stressed)
Being a teacherpreneur isn’t always puppies and roses. Sometimes you have to make some serious and hard decisions. The tough decisions can be ranging from something small (like changing your logo) to something huge (like cutting ties with another seller).The big thing to know - TRUST YOUR GUT.More times than not, your inkling or gut feeling is usually right (just like when we tell our students to go with their gut when between two answer choices on a test).Most of the time, we don’t trust ourselves, which leads to being indecisive and even harder to make the decision.With every decision you make, you won’t know if it’s a good or bad decision until later on. But at the very moment you make the decision, it is ALWAYS a good decision.In this episode, you will learn:3 tips on how to manage tough decisions3 tough decisions I had to recently make in my own businessWhen you get to a tough decision in your business, pick one of the 3 tips to manage that tough decision. Ultimately, trust your gut.Links Mentioned in the EpisodeLearn more about VIP Product Listing Services for TPT Sellers - https://www.thesouthernteachdesigns.com/vip Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
1/17/2022 • 16 minutes, 25 seconds
My Fail-Proof System of Creating Resources From Start to Finish
Is product creation feeling overwhelming for you? Or maybe the systems you currently are using aren’t quite up to shape, and it’s taking you much longer to upload finished resources?In the last couple of years as an active seller in my TPT business, I have been able to add in dozens of quality resources in my store - all while teaching full-time. Wanna know how? I’d love to share with you my process of creating resources! You can snag some ideas from this episode and make it your own, or use the process yourself!In this episode, you will learn:Questions to ask yourself when you are in the planning stagesMy recommendation as you outline what your resource will look likeTips as you create your resource on your deviceWhen it's the best time to revise and edit (and when it's not)Steps to prepare your resource to be uploaded on TPTTry some or all of this process with your next resource. Start with one resource at the time and then depending on your speed, you can add on and batch similar resources together!Links Mentioned in this EpisodeBearwood Labs - Flat PackLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
1/10/2022 • 18 minutes, 31 seconds
Setting Realistic Goals for Your TPT Business
I don't know about you, but there's just something about the new year where you can have a fresh start, and a clean slate! It's a brand new year, with so much to look forward to.Setting goals for your TPT store is just as important if you want to continue to grow your store. As TPT sellers, it’s simply not a good strategy to upload a bunch of resources and add colors and product covers with no rhyme or reason. You must have a set strategy and plan. But more importantly, you need to have goals.In this episode, you will learn:What a SMART goal isA description of each part of the SMART goal formula An example of what the SMART goal formula could look like in your businessI encourage you to set yourself up for success in the new year! Determine 1 thing you want to improve in your TPT store - branding, product creation, product listings, marketing, etc. Create a SMART goal (or multiple goals) for what you want to accomplish this year. You've got this!Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
1/3/2022 • 14 minutes, 44 seconds
Four Types of Online Marketing…and the One That Could Be Best for Your TPT Business
It can be hard to know how to share your resources outside of the Teachers pay Teachers platform - especially when we as teachers have a background in education and NOT marketing! Which platform is best for marketing your TPT business to drive potential customers into your TPT store? In this episode, we will talk about 4 common types of online marketing (that entrepreneurs use throughout many niches - not just in the education world!) and discuss how to know which ones may be best to use for your business. We'll dip our feet in and talk about the benefits of each type of online marketing.In this episode, you will learn: Why social media marketing is a great piece of short-form content for those who love to connect and get creative Why to utilize email marketing if you love to write and provide value to your audience Why content marketing is a great way to increase organic search traffic and conversions for resources in your store Why ads are for you if you want to reach your target audience and bring awareness to your store Three steps to decide which of the four platforms will be best for you and your business If you're eager to learn a step-by-step framework on showcasing your resources through product listings, enroll in The Product Listing Lab at https://www.thesouthernteachdesigns.com/enroll Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
12/27/2021 • 20 minutes, 50 seconds
How to Know If You’re REALLY Ready to Market Your TPT Store
Are you a TPT seller wondering if you are REALLY ready to market your TPT store on other platforms?Maybe you've done a little dabbling here and there in email or Instagram, but you'd like to find out if it's something to focus on - or maybe you need to stick to product creation or revising your resources and listings. Let's do this quiz style! Get out a piece of paper or open up the Notes app on your phone. Follow along and listen until the end to hear your quiz results!If you took the quiz and got....Mostly As - You're probably not ready to commit to marketing outside of Teachers pay Teachers just yet - and that's totally okay! Focus on creating resources and growing your TPT store.Mostly Bs - You’re getting close to being ready! Continue to focus on product creation and revising your resources and product listings. Consider starting small with an Instagram account, TikTok account, or Facebook page.Mostly Cs - You’re ready to market and may even be ready to expand your marketing to other platforms! Focus on revising your top marketable resources and use your influence to market with a blog, Instagram account, or even run ads to your store.Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
12/20/2021 • 14 minutes, 26 seconds
Creating the Perfect Product Cover Template for Your TPT Store
There’s nothing to listing a product - right? We can just upload our PDF file, add some images on a square template, make sure we add the title somewhere, and voila!Not so fast, teacher friend! There may be more than meets the eye.So, what exactly goes into updating your product listings? Is it a lot of work?The short answer is yes, listing a product does take some careful planning and calculation. It takes more strategy than you may think. Today we are going to dive deep into something super important: the product cover. More specifically, I’m going to talk to you today about how you can choose the perfect product cover template for your TPT store.In this episode, you will learn:How product covers can make or break a sale (it's very important to stand out with this part of a product listing!)Six steps to creating a high-converting product cover template for your TPT storeConnect with Me!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
12/13/2021 • 18 minutes, 25 seconds
How to Grow Your Following and Earnings on TPT
Is it possible to make money on TPT - even with a small following?Take it from me, someone who earned their first 4 figure month with less than 200 TPT followers and less than 1,000 followers on social media - you absolutely can make money with a small following! This episode is for you if you're ready to hear some hard truths that I had to grapple with and overcome - which you may be able to relate to! I am also going to share with you some secrets to grow your following on TPT and get a little extra cash and some extra cha-chings in your pocket without needing to have hundreds or thousands of followers.In this episode, you will learn:Seven hard truths that no one may tell you about having a TPT store (but I will!)How to host a giveaway without putting in a ton of money in the potTips to join a like-minded Facebook group in order to share about your businessHow to create a time-sensitive email marketing campaign to promote your resources A little-known way to boost views and sales (right on the TPT platform!)Tips to check that your products are optimized for the TPT search engine How to think in the minds of potential customers when it comes to creating a visually-appealing and inviting storefrontLinks Mentioned in the EpisodeGet Started with Email MarketingOptimize Your Product Titles on TPT Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
12/6/2021 • 20 minutes, 49 seconds
My Journey as a TPT Seller - The Good, the Bad, and the Chevron
Maybe you're a teacher who has been on Teachers pay Teachers buying resources, maybe you're a brand new TPT seller, or maybe you’ve been selling on TPT for a while. It seems like some stores are top notch and do everything right, while making tons of money in the process. Will you ever be like that? Would it be worth the time and effort? When will you be making the ton of money that people keep raving about?One of my favorite things is listening to other teacher sellers and their journey from being a classroom teacher to a teacherpreneur. I love hearing about where they started. Because guess what? Everybody’s journey is different. We all make mistakes, and it's motivating to hear from others! Today's episode is pretty special because I want to take the time to to share with you my story about TPT, in depth, which has NEVER been done before!In this episode, you will learn:How I found Teachers pay Teachers as a student teacher on 2013Reasons why my initial resources were not the best (or best-looking)Why I was not an active seller for several yearsThe spark that made me take TPT and my store seriouslyHow much I made in the span of 7 years vs how much I made after I became an active sellerNo one starts off perfect. We don’t all upload a resource and make hundreds of dollars right off the bat without ever changing anything about the product ever again. As a TPT seller, you constantly want to see what people want, what they need, create more of it, change the look, change the price - all to stay current and relevant. What if I kept that chevron?I may have taken the very long road to the first milestone, but things happen for a reason, and it’s exactly where I need to be! Want to have all 10 steps + extra resources and additional tips with each step? Grab the free Getting Started with TPT guide for teachers at thesouthernteachdesigns.com/getstartedLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! <a...
11/29/2021 • 15 minutes, 37 seconds
Branding Brilliance: 3 Key Steps to a Memorable Brand
Are you a TPT seller looking for ways to brand your store (or your business)? This episode is just for you! I’m super passionate about how branding is so important for teachers who open a store and sell resources on Teachers pay Teachers. But branding is so much more than a logo and banner and colors. It’s important to draw people in with your brand style - but you also want them to stick around! This is where the messaging magic happens.I share with you a special pre-recorded training from the Spring Fling 2021 conference all about the steps to having a memorable brand for your TPT store.In this episode, you will learn: What branding is (and is not)4 reasons why branding is so important in a businessHow to have a serve-first mindsetWays to be specific on who you serveStrategies to be authentic to your audienceAre you ready to stop relying on the visuals to get your TPT store out there, and start incorporating a whole brand identity with a set plan! You can learn more at thesouthernteachdesigns.com/workshop .Let's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
11/15/2021 • 22 minutes, 6 seconds
Font Pairing Dos and Don'ts - Typography for Teachers
What fonts go well together? Which fonts should I avoid? Have you ever scratched your head about which fonts are best to use for your classroom or TPT resources?You're not alone. Font pairing takes practice and a little extra time to get right. In this episode, I am sharing with you some typography and font pairing tips. These ideas I share with you are perfect if you're wanting to creating a parent form to send home, permission slips, TPT resources, or anything else you are creating for your classroom and business.These tips are taken from outside of the teacher world (from the graphic design world)!In this episode, you will learn: What typography is (and how it is more common than you think!) The 3 types of fonts that are used How you should go about choosing a font Easy font pairing tips that you can tweak and implement as soon as you're in front of a computer How you can find cute and fun fonts for your classroom and for your Teachers pay Teacher businessI've been font obsessed since childhood, and have definitely upped my game considerably (my 5th grade fonts of choice were Kristen ITC and Ravie). I hope this episode gives you some clarity on how you can pair fonts for the right occasion and audience! Mentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
10/12/2021 • 14 minutes, 47 seconds
Being a Teacher Leader Inside and Outside of the Classroom
Do you feel like you need years of teaching or TPT experience to be considered a "teacher leader"? If you have some great ideas that you've been itching to share with others, but not sure where to start, this is definitely the episode for you! I'm giving you three ways on how you can be a teacher leader for your colleagues at school or your audience on Teachers pay Teachers. Even if you are in your third year of teaching or are just starting (or thinking about starting) a TPT store. This episode will give you some reasons why you don't have to have decades of experience to inspire and help other educators. In this episode, you will learn: My initial hesitancy of establishing myself as a business to sell TPT resources (and much more) Dealing with the ever-present imposter syndrome The best thing to do if you have an idea that will benefit many other teachers Ways to be a listener more than talk Advice on putting yourself out there in the online space You don’t have to have years of teaching experience or have been on TPT for years with hundreds of resources uploaded to be a teacher leader. All you need to have is creative ideas, knowledge of what you want to share, and the willingness and ability to support your colleagues and audience in a way that is positive and helpful!Let's connect!TPT Store: The Southern Teach by KirstenWebsite: thesouthernteach.comInstagram: @thesouthernteachFacebook: The Southern TeachBlog: The Southern Teach BlogMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
10/4/2021 • 15 minutes, 2 seconds
Mindset Shifts to Stop the Comparison Game on Instagram
The teachergram world can sometimes feel like a double-edged sword. In some ways, you can find a TON of creative ideas to implement in your classroom or strategies for marketing in your business. But in other ways, you can feel like you're not doing enough and that you aren't good enough.Cue the comparison trap.Even with the best intentions, you can't help but compare pictures, activities, followers, likes, and comments. Know that you're not alone.In the episode, you will learn:Why comparing in the teachergram space can be harmful rather than helpful4 mindset blocks as a teacher or teacher-seller on Instagram and ways to shift your thinkingLinks Mentioned in This Episode:Brand Style QuizLet's connect!TPT Store: The Southern Teach by KirstenWebsite: thesouthernteach.comInstagram: @thesouthernteachFacebook: The Southern TeachBlog: The Southern Teach BlogMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
9/13/2021 • 17 minutes, 46 seconds
Should You Start a TPT Store?
Are you a teacher who has been been on the fence about starting a Teachers pay Teachers store? Maybe you would love to sell resources and make a little extra money in the process. But how in the world do you get started? My friend, this episode is a must to listen to!There is no right or wrong way to start a TPT store. Take it from me (and many other sellers out there), each TPT journey is different. It's all about starting in the first place! If you're looking for a way to earn a little extra cash just by putting up resources, this could be the side hustle for you! In this episode, you will learn:How I started selling on Teachers pay Teachers in 2013Knowing what you want to sell (and how to choose what to make a resource about)Tips to decide on a store nameThe best place to create your logo and TPT resources (that you already may have on your computer!)How to find all those cute fonts and clipart on a budgetSuggestions to list and publish your free and paid productWays to spread the word about your new TPT store!Want to have all 10 steps + extra resources and additional tips with each step? Grab the free Getting Started with TPT guide for teachers at thesouthernteachdesigns.com/getstartedLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!
9/6/2021 • 20 minutes, 10 seconds
Am I a Creative Teacher?
Well, here we are! I am so excited to kick off this brand-new podcast with you. In this week's episode of The Creative Teacher Podcast, the focus is all about what it means to be a creative teacher, whether you are a full-time classroom teacher or you are a teacherpreneur and sell resources on TPT. Creative teaching has become important in shaping the learning experiences of students. Remember the days when we sat in rows, did drills, and worked in textbooks? Teachers are moving away from direct instruction and rote-memorization activities and are thinking of newer and more innovative ways to teach and engage students.In the episode, you will learn: A perspective on what makes a person creative Assumptions and misconceptions of teachers and their level of creativity 6 ways teachers can foster their creativityLinks mentioned in this episode: Human Motivation, 3rd ed. - Robert E. FrankenLet's connect! TPT Store: The Southern Teach by Kirsten Website: thesouthernteach.com Instagram: @thesouthernteach Facebook: The Southern Teach Blog: The Southern Teach BlogMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!
8/30/2021 • 19 minutes, 42 seconds
TPT Forward 2021 Conference Takeaways
Have you heard of TPT Forward? It's an annual conferences for premium TpT teacher-authors with tons of insight for creating resources, marketing, productivity, and so much more.I had the opportunity to be a session presenter at this year's annual conference (TPT Forward 2021) and BOY, was it an amazing experience! As I listened to as many sessions as possible, there were some big takeaways that stood out to me overall... and I want to share them with you, fellow teacherpreneur! In the episode, you will learn 4 of my biggest takeaways: Find your inner voice Do what works for you Stay current and relevant It's just only the beginningLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Enroll in the Foundational Branding Workshop!This foundational branding workshop shows you how to stop relying just on the visuals, and start incorporating a whole brand with a set plan! Enroll in the Foundational Branding Workshop!Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!