Jim's guests on The CMO Podcast are entrepreneurs Mike Zelkind and Tisha Livingston, founders of 80 Acres Farms. Mike is the CEO of 80 Acre Farms and Tisha is the CEO of Infinite Acres, a subsidiary of 80 Acres and the tech platform that powers the company.Listeners are likely not familiar with this company, but should be. The nine-year old startup has raised more than $250 Million and revolutionized farming. 80 Acres is a pioneer in indoor, vertical farming. Imagine a farm that does not need sun, soil or favorable weather. It also does not use pesticides, and instead utilizes 100% renewable energy and 97% less water than a traditional farm, making it 300x more productive. 80 Acres Farms produce now appears in Kroger, Whole Foods, and other select retailers.Mike and Tisha met while working together at Pierre Foods. Both had backgrounds in supply chain management before becoming partners and founding 80 Acres in 2015. Tune in for a conversation with a new breed of farmers, who have a true sense of conviction to help make a better world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Before we get too far into 2024, let's look back at the five major business themes from the 50-plus CMO Podcasts recorded last year. To apply these lessons to our work this year, we have invited three previous CMO Podcast guests to join us for a fruitful discussion.First, Jim welcomes Julius Robinson, the Chief Sales & Marketing Officer for the US and Canada for Marriott International. Second, Samatha Maltin, Chief Marketing Officer for Sesame Workshop, the non-profit educational organization behind Sesame Street, one of the best-loved brands in the world. And the third guest is Jay Livingston, the Chief Marketing Officer at Shake Shack. Tune in for an ambitious episode–to reveal the five themes from CMOs in 2023, and to invite our guests to share their insights and advice on each theme. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest today on The CMO Podcast is Jessica Correa, the Chief Marketing Officer of Unleashed Brands, the most interesting company you have probably not heard of. It is a portfolio company of brands that focus on youth development, including Urban Air Adventure Parks, Little Gym, Snapology, and Premier Martial Arts. The business model of Unleashed Brands is similar to a franchise model–they partner with founders and help them scale with support in human resources, technology, finance, marketing, legal and insurance. Systemwide revenue is in the $800 million range.Jessica is an experienced marketer. After a BA from University of Tennessee in business and French, and an MBA from Emerson, Jessica spent nearly 13 years at Royal Caribbean. Jessica then took on CMO-like roles at Carpet One Floor & Home, Planet Fitness, and Urban Air Adventure Parks, before getting promoted to CMO of all Unleashed Brands. Tune in for a conversation with a CMO who thinks a lot about how kids learn, play and grow.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're still feeling that party energy of the holidays as Jim welcomes Taylor Berry, the VP of Brand Marketing at Tito’s Handmade Vodka, to The CMO Podcast. Austin-based Tito’s may be handmade, but it is no small brand. Tito’s is the number 1 best-selling vodka brand in the US, with revenue in the $2 billion range. Its story is a classic American Dream saga. Bert “Tito” Beveridge–yes Beveridge is his real last name–founded the brand in 1995 after failed ventures in the oil and drilling industry, and in mortgage lending. Taylor has worked at Tito’s about 5 and a half years, with four years as the head of brand marketing. An LA native and graduate of USC, Taylor now makes Austin his home. Interestingly, Tito’s is Taylor’s first time on the client side; he spent the first several years of his career on the agency side, working with the creative powerhouses TBWA/Media Arts, Droga 5, and SS+K. So, pour yourself a Tito’s cocktail, and listen up as Taylor takes us behind the scenes of one of the great brand stories of our times. Plus, he announces the “With Tito’s” brand platform and the Tito's Spokescart.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ring in the new year with the CMO Podcast as Jim welcomes Jonathan Knight, the SVP, Head of Games for The New York Times. The Times Games include the famous New York Times Crossword Puzzle, The Mini Crossword, Wordle, Spelling Bee, Connections, and Tiles. Founded in 1851, The New York Times is one of the oldest and most respected brands in the world, with nearly 10 million subscribers. Jonathan knows a lot about building brands with high and lasting consumer engagement and loyalty. He has worked in the gaming industry for nearly 30 years, holding roles at Activision in the early days, then Electronic Arts as the senior leader on the Sims franchise. Jonathan then moved to Zynga and Warner Brothers Games before joining the New York Times Games in the fall of 2020. Tune in for a thoughtful conversation about how brands can learn from the high-growth gaming category, and what leaders at large could learn from popular and lasting game brands. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us for one final episode to wrap up the year as Jim welcomes MJ DePalma, the Global Director of Cultural & Inclusive Business Impact at Microsoft. Founded in 1975 by Bill Gates, Microsoft is now a $200 billion by revenue–and growing–company with 220,000 employees. The company has also made headlines more than usual this year with its investment in OpenAI.MJ is a UCLA graduate with a psychology degree, and has worked at Microsoft twice in her career–once for four years, and now going on 10 years in her current stint. She has held her role as Global Director for more than five years. MJ has a gift for inspiring and motivating people, and looks to the Microsoft Purpose Playbook as the best tool to drive herself and her team to be more welcoming and inclusive.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's guest on The CMO Podcast is Shira Feuer, the Chief Marketing Officer of Trinny London, the seven-year-old, digital-first, global beauty brand founded by Trinny Woodall. Founder Trinny Woodall has been an influential personality on the fashion and beauty scene since the 90s, when she started a Daily Telegraph Ready-to-Wear column with Susannah Constantine. The column morphed into the BBC series What Not to Wear. Since its founding in 2017, Trinny London has succeeded within the beauty space, leaning on its number one purpose – to give everyone the tools they need to feel their best.Shira hails from Canada, where she attended McGill University, but had always felt a calling overseas. Shira began her career in banking, which allowed her to move to London...where she discovered quickly that a career in finance was not for her. From there, she dove into marketing, making her way to a seminal experience at Burberry, before joining the team at Trinny London in 2019. She recently celebrated five years as CMO of the company.With the holidays upon us, join Jim as he welcomes a CMO who can find inspiration from everywhere, and tease a few great gift options for your loved ones!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest today on The CMO Podcast is Tamara Mendelsohn, the Chief Marketing Officer for Eventbrite. The 17-year-old global self-service ticketing platform for live experiences allows anyone to create, share, find and attend events. The app showcases music festivals, marathons, conferences, community rallies, fundraisers, gaming competitions–and even air guitar contests. 12 years after its founding, Eventbrite went public. The company’s purpose is simple: to bring the world together through live experiences. The company certainly delivers that purpose, with five million events last year, nearly 300 million tickets, 800,000 creators using the platform, and a yearly revenue approaching $300 million.Tamara joined Evenbrite in 2009, when the company was only three years old, and she was appointed Chief Marketing Officer about 3 and a half years ago. Before Eventbrite, Tamara spent four years as a Senior Analyst at Forrester, where she specialized in ecommerce and multichannel retail. Tamara studied comparative literature and economics at Wellesley College, and earned her MBA from the Sloan School of Management at MIT. Tune in for a conversation with a CMO who loves connecting and community!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest this week on The CMO Podcast is Derek Yarbrough, the Chief Marketing Officer at the J.Crew Group, where he looks over the J.Crew and Madewell brands. J.Crew began in 1983–40 years ago–with its first catalog. Since then it has grown to a multi-billion dollar clothing and accessories business, with hundreds of specialty retail stores, about 150 outlet stores, and a thriving on-line business. With its sister brand Madewell launching in 2006.Derek has been at J.Crew for about 13 years, and most of those years on the Madewell brand, before being promoted to CMO of the J.Crew group in 2021. After graduating from Stanford with an Urban Studies degree, Derek worked briefly as a consultant before joining the startup WalMart.com as employee #33. From there Derek worked in direct-to-consumer marketing at several companies with memorable names including, Hips&Curves.com, Flirtcatalog.com, and Abbey Roads Programs.As the J.Crew celebrates their 40 year anniversary, Derek joins Jim to talk his entrepreneur career which led to the brand, and how inspired he is by the fans who have stayed true through all these years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you prepare to join the C-Suite after years of working as a marketing leader? Jim wraps up the final episode from the 2023 Deloitte University Next Generation CMO Academy with a roundtable panel discussion featuring Brad Hiranaga (Chief Brand Officer of Cotopaxi), Erica Taylor (Vice President and Chief Marketing Officer of Genentech), and Lisa Materazzo (Group Vice President of Marketing at Toyota Motor North America). Brad Hiranaga is a returning guest to the podcast. He spoke to Jim in 2021 as Chief Marketing Officer at General Mills, where he spent 18 years. Now a year into his new role as CMO for Cotopaxi, a sustainable outdoor apparel brand, Brad looks to build on the mission of the founder, who–fun fact–named the company after a volcano in the Andes in central Ecuador. Erica Taylor is Genentech’s first CMO. Erica actually worked at Genentech for 10 years before leaving to join another pharmaceutical giant, Gilead. Erica returned to Genentech in 2021 and was promoted to CO in 2022. She is also the first CO on our show with a PhD in Immunology.Lisa Materazzo has spent over two decades at Toyota, with a brief intermission at AOL and Build-a-Bear, before returning to the company and ultimately becoming the Group Vice President of Toyota Division Marketing at Toyota Motor North America in 2021. Raised in a car-fanatic family, it’s extremely fitting that Lisa finds herself leading marketing for one of the most prominent motor companies in the world. Tune in as these guests share how they prepared for the C Suite, what they got right and wrong in their career, and how they deal with imposter syndrome. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The guest this week on The CMO Podcast is Carrie Ruddy, the Senior Vice President, Chief Communications & Marketing Officer of Trane Technologies–a 17 billion dollar by sales company focused on heating, ventilation, air conditioning and refrigeration systems. But this is no ordinary HVAC company–they are 100% focused on helping solve the climate change crisis through innovative new products and services. Trane’s CEO attributes their strong business results to “a focused execution of our purpose driven strategy.” We’ll talk about that.Carrie first discovered her passion for communications at the non-profit United Way, after completing her Bachelors at Colgate University, majoring in English and Philosophy. From there she made stops in several industries, including financial services and grocery/retail, before joining manufacturer Ingersoll Rand in 2014. In 2020 the tools business of Ingersoll Rand was spun off, and the remaining company was named Trane Technologies. In January 2022 Carrie was named Chief Communications and Marketing Officer of Trane Technologies. Recorded at the Next Gen CMO Academy at Deloitte University, during a Texas heatwave, (it was 105 degrees!) It's only fitting that Carrie joined Jim in the crisp AC for her first ever podcast interview. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest on The CMO Podcast this week is Kelly Lohr, the Chief Marketing Officer for Orangetheory Fitness, the leading heart-rate-based workout that combines science, technology and expert coaching to help members live a longer, more vibrant life. Orangetheory’s history begins in Fort Lauderdale, Florida, where founder Ellen Latham opening the first studio in 2010. Now more than a decade later, Orangetheory has expanded to 1500 studios throughout the US and 24 countries, with over one million members, and surpassing $1 billion in sales.Kelly first discovered Orangetheory as a member herself, before joining the team in 2022. She brought her 20 years of marketing experience to the brand, including time at Freshly and Amazon Go. Kelly shares her remarkable personal story, as well as the story of a brand that sought to revive interest in in-person workout classes following the shutdowns of 2020 and 2021. Orangetheory has certainly achieved their goal; the brand is stronger today than it was pre-pandemic. Recorded at the Next Gen CMO Academy at Deloitte University in Dallas Texas, this episode features a conversation with a CMO who loves working out as much as Jim does!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest this week on The CMO Podcast is Ramon Jones, the Executive Vice President and Chief Marketing Officer of Nationwide–one of the largest and strongest diversified insurance and financial services organizations in the United States. Founded over 90 years ago, Nationwide provides a full range of insurance and financial services products, including car, motorcycle, homeowners, pet, farm, life and commercial insurance. And we all know the jingle…”Nationwide is on your side.”Ramon first began his journey at Nationwide in 2000, where he worked in a call center. He held multiple positions over the years and eventually rose to the position of CMO in 2019. Now several years into the role, he oversees the teams that advocate for Nationwide’s iconic On Your Side promise with customers, partners, and communities. He's also just recently been named as a 2023 Brand Genius by Ad Week. Recorded at the Next Gen CMO Academy at Deloitte University, tune in as Jim welcomes a CMO and fellow transplanted Pennsylvanian, who looks to support young and upcoming talent.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One issue often explored on this show is how to build the trust and value of marketing within the broader C-Suite. For this week’s episode, Jim welcomes three C-Suite execs (who are not CMOs) to dive headfirst into that issue. Recorded live in front of an audience of emerging CMOs at the 2023 Deloitte University Next Generation CMO Academy, this episode features guests Susan Sheffield (Executive Vice President and CFO of General Motors Financial Co.), Deborah Gibbins (Chief Operating Officer of Mary Kay) and Surabhi Varshney, who leads Global Corporate Strategy for chemical giant Celanese. Susan Sheffield has had a long career in corporate finance and banking, with stops at JPMorgan and Wells Fargo Bank, before joining General Motors Financial Co in 2001. There, she rose through the ranks to become the Executive Vice President and CFO in 2018.Deborah Gibbins first joined the Mary Kay brand in 2013 as their CFO, before shifting to COO in 2018. Before her time at Mary Kay, Deborah held multiple leadership roles at PepsiCo’s Frito Lay.And finally, Surabhi Varshney was promoted in February 2023 to the global corporate strategy lead for Celanese, a $10 billion by sales leader in the production of differentiated chemistry solutions and specialty materials. Tune in for insights from three remarkable women on how to build the value of marketing, and how to be a successful C-Suite leader.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest this week on The CMO Podcast is Micky Onvural, the Chief Marketing and Communications Officer at TIAA, whose mission is to help people find confidence in retirement. TIAA is an acronym for Teachers Insurance and Annuity Association; it was founded 105 years ago by Andrew Carnegie, to help teachers with their financial security in their retirement. TIAA is now a Fortune 100 financial services organization, with revenue north of $40 billion, serving clients in academic, research, cultural, medical, and governmental fields.Micky is a returning guest on The CMO Podcast–she joined Jim in October 2021 when she was the CEO of Bonobos, the apparel brand owned by Walmart at the time. This is Jim's first guest who was a CMO, became a CEO, and then returned to a CMO role. Micky is a graduate of Cambridge University, where she studied French and Spanish, before beginning a career that took her to L’Oreal, Kellogg’s, eBay, Trulia, Bonobos, and now TIAA. Tune in as Jim welcomes a CMO–who was a CEO–and discovered she would rather be a CMO!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Looking to the skies, Jim's guest today on The CMO Podcast is Maggie Schmerin, the Chief Advertising Officer at United Airlines. Although the company boasts nearly 100 years in business with roughly $45 billion in revenue, United does not behave like an "old" brand. From a new brand campaign–Good Leads the Way–to clever, viral social media, like naming Oscar the Grouch as its new "Chief Trash Officer," Maggie and the United team are leading a renewal of their brand and culture.  Maggie, like Jim, graduated from Penn State, where she studied PR and American Studies. She also studied abroad and was awarded a coveted internship at Manchester City Football Club. After school, Maggie worked about six years with Edelman, where she developed her keen skills in social media, before joining United in 2017 as a Public Relations Director. She was promoted to Chief Advertising Officer in June 2023.  Tune in as Jim welcomes a CMO who continues to drive her team to reach the top of All-Brands-Peak, one campaign and social post at a time.--Tune in as Jim joins Ken Favaro and Cait Lamberton on The WARC Podcast to talk about their article in the Harvard Business Review.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest this week on The CMO Podcast is Molly Battin, the Senior Vice President and Chief Marketing Officer at The Home Depot, the iconic orange-branded home improvement retail company. Since the first store opened in the Atlanta suburbs in 1978, Home Depot has become one of the largest retailers in the United States, with almost 500,000 employees and more than $151 billion in revenue.Molly is no stranger to managing large brands. Her career journey so far has taken her through brand giants like Coca-Cola, Delta Air Lines, and Warner Media (where she spent 19 years) before donning the bright orange apron in 2022 as Home Depot’s new CMO. We kick off this episode early in the football season, which is only appropriate: Home Depot’s signature sponsorship of ESPN’s College Game Day is one of the longest running brand partnerships. Recorded at the Next Gen CMO Academy at Deloitte University in Dallas, Texas, The CMO Podcast happily welcomes Home Depot’s Marketing Quarterback, Molly Battin!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're headed outside–well, almost–as Jim welcomes the Chief Marketing Officer of Autocamp, the 10-year-old red-hot hospitality company. AutoCamp is sometimes called the Airstream Hotel, as it offers overnight lodging and accommodations in modern Airstream suites and luxurious tents at locations such as Cape Cod, Yosemite National Park, the Russian River Valley, and Joshua Tree National Park. Julie has worked as CMO at Autocamp for about 18 months. This is Julie’s third CMO role, after stints at Graduate Hotels and the Ace Hotel group. Like Jim, Julie is a Penn Stater, where she studied French Language & Literature before earning a Masters in Art History at Christie’s. She joins Jim to talk about building unique brands within the hospitality industry and how she found her way to Autocamp. She also shares some of the incredible lessons she's learned from listening to her customers.So, lace up your hiking boots and join Jim as he welcomes a CMO who loves to run–and of course, “glamp” at just about any Autocamp.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest today on The CMO Podcast is Lynn Teo, Chief Marketing Officer for Northwestern Mutual, one of the perennially most-admired companies in the world. Founded 166 years ago, Northwestern Mutual is a growing $35 billion company today. The company strives to free people from financial anxiety; its products and services include life insurance, disability income, long-term care insurance, and a range of other financial planning services. Lynn has an unorthodox background for a CMO: she earned her Bachelors at the National University of Singapore, specializing in English Language, Linguistics and Geography, before earning her Masters at Carnegie Mellon in Professional and Technical Writing and Interaction Design. She has worked for a host of companies on both the client and agency side, including AKQA and McCann on the agency side, and Thomson Reuters, CA Technologies and Wolters Kluwer on the client side. With a year as the CMO of Northwestern Mutual under her belt, Lynn joins Jim to talk about her career so far. She shares what her "superpower" is and how hiking brings a refreshing outlook to her path. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For a special Office Hours episode, Jim welcomes Tim McDougal and Leah Yousif to the CMO Podcast. Tim is a Managing Director of Strategy & Operations at Deloitte Consulting and Leah is a Senior Manager at Deloitte Consulting. They are both experts in the area of omnichannel customer engagement and contact center operations.Tim and Leah are part of a team at Deloitte that recently released a large global study on the transformation of customer-contact centers. Nearly every business has some process for customer contacts. Few areas in business are facing more disruption, with the move to remote work, the rise of AI, and the rising and different expectations customers have for interactions with companies. Managing great customer experiences is fundamental to building great brands.Join Jim as he chats with Tim and Leah about the most interesting findings from the study and the implications for anyone working to make their customers happier and more loyal.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest today on The CMO Podcast is Ciara Anfield, the Senior Vice President and Chief Membership & Marketing Officer at Sam’s Club. Sam’s has a special place in Jim's heart–the first store opened in 1983, the same year that Jim and his wife got married and he started at Procter & Gamble. Now 40 years later, Sam’s revenue is about the size of P&G’s, $80 billion give or take.As you likely know, Sam’s is a membership warehouse club store model, offering bulk items at an exceptional value. Sam’s Club has about 600 locations across the U.S. and Puerto Rico, as well as in Mexico, Brazil and China. Sam’s is owned and operated by Walmart, which once again topped the Fortune 500 with revenue of more than $600 billion.  Ciara worked at Walmart for 12 years in multiple roles, before moving to Sam’s Club in 2020. Now a year into her role as CMO, she joins Jim on the podcast to discuss the lessons she's learned: from understanding the power of empathy, to the journey of helping a brand (and a team) discover their purpose. We recorded this show at the Cannes Lions International Festival of Creativity, in the middle of a very energetic week, so please welcome Ciara to the podcast!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest this week on The CMO Podcast is Sejal Shah Miller, the Chief Marketing Officer of Converse. A 115-year old brand, Converse was founded by Marquis Converse in Massachusetts. Since Nike purchased the company in 2003, sales have grown to more than $2 billion. Today Converse is a creativity fueled brand–with an aspiration to be a platform and champion for youth creativity. And for that, they seem to have found the perfect CMO. Sejal Shah Miller has worked at some of the world’s most creative companies: L’Oreal, Mattel, Estee Lauder Companies, and now Converse, where she's been CMO for nearly two years.Her mission is simple: to future-proof Converse and leave it in a stronger position than when she found it. She is a diversity, equity and inclusion champion who fosters a culture of collaboration while delivering breakthrough work in fast-paced, highly competitive marketplaces. This episode was recorded at the Cannes Lions International Festival of Creativity–the perfect setting for a wide-ranging conversation about creativity and leadership. Tune in for a chat with a CMO who believes her brand will be just fine if it focuses on relevance, resonance, utility, and–you guessed it–creativity.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest today on The CMO Podcast is Soyoung Kang, the Chief Marketing Officer of eos Products, the beauty brand famous for its colorful spherical packaging and enthusiastic fan base. "eos"–an acronym for Evolution of Smooth–is privately held, and was founded by Jonathan Teller, Sanjiv Mehra and Craig Dubitsky in 2006. Key product categories include lip balm, skin care, and shaving cream. Soyoung joined eos in 2018; she previously worked at Bath & Body Works, Victoria’s Secret, and the Boston Consulting Group. She is currently serving on the board of directors at Bob’s Discount Furniture. Soyoung is a highly awarded CMO–she has been named an Adweek Brand Genius, Forbes Most Entrepreneurial CMO, and a Business Insider Most Innovative CMO. Soyoung was born in Korea and her parents emigrated to the US when she was two years old. She went on to study architecture at MIT before earning an MBA at Wharton, where she was a Fulbright scholar. Tune in for a conversation with a CMO who believes marketing should be like talking to a friend.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associates. The company was founded in 1977 in Pittsburgh by brothers Jerry and Mark Silverman, and has since grown to about $5 billion in sales.Craig is incredibly experienced in fashion retailing; he worked at Speedo, Calvin Klein, Abercrombie & Fitch, and Gap, before joining AEO about three years ago. Recorded earlier this summer at the Cannes Lions Festival of Creativity, this episode features a conversation with a CMO who has a lot to say about marketing to Generation Z–from lessons learned to letting go of control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa talk about the Barbie movie, but they also discuss the decades-long transformation of the Barbie brand that made the movie possible. With a revenue of about $5.3 billion, Mattel was founded in Los Angeles in 1945 by Matt Matson and Eliott and Ruth Handler. In 1959 Mattel introduced Barbie, the brainchild of Ruth Handler.Lisa has worked for Mattel nearly 25 years, with "Barbie" in her job title for 11 of those years. A graduate of Denison University, Lisa is on the Boards of the Toy Industry Association and MAKERS women, and has generously shared her knowledge at a range of industry events over the years. Today, as the Barbie movie breaks worldwide records and holds more than 100 partnerships, Lisa shares her experience over the last decade–leading Barbie from a potential crisis to the biggest phenomenon of the summer.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's guest on The CMO Podcast is Drew Panayiotou, the Global Chief Marketing Officer of Pfizer, the $100 billion by sales bio-pharmaceutical giant. Pfizer was founded in 1949 in Brooklyn, NY by cousins Charles Pfizer and Charles Erhart, and has since become one of the most important global healthcare companies. Case in point–Pfizer and its CEO Albert Bourla became household names during the pandemic as they rolled out COVID-19 vaccines with unprecedented speed and scale. Our guest, Drew, is no stranger to brands. He has worked with some of the world’s best brand builders: CocaCola, The Walt Disney Company, Hershey’s, Johnson & Johnson and Google. He also had a three-year stint as an ad agency President and CEO at BBDO Atlanta. Drew emigrated to the U.S. as a child from Paphos Cyprus–the mythical home of the goddess Aphrodite. Fittingly, we recorded this episode on the Mediterranean sea, at the Cannes Lions Festival of Creativity. Tune in for a conversation about identity, creativity and innovation! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For this Creative Collisions episode, Jim Stengel welcomes Michael Johnson, the best 200/400m sprinter in the history of the sport. He was the first man to win both events at an Olympic Games and the first man to win consecutive gold medals in the 400m.After retiring in 2000, with 12 Olympic and World Championship gold medals, Michael has taken the philosophy of success and applied it to various business ventures. He has established himself as a leading keynote speaker and received widespread acclaim as a commentator and analyst.Recorded at the Cannes Lions International Festival of Creativity, Michael joins Jim to talk about how athletes can build their unique brand during and after their sports career. Tune in for a different kind of conversation, as the two chat about how creativity can truly shine through the strongest of partnerships. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this special Creative Collisions episode, Jim Stengel chats with Chidiebere Ibe and Shamel Washington, two leaders of an initiative called Illustrate Change.  Chidiebere is a Nigerian medical illustrator, medical student, and aspiring pediatric neurosurgeon. In the summer of 2020, Chidiebere's image of a black fetus medical illustration went viral around the world. It sparked a groundswell about representation in medical imagery: less than 5% of medical imagery shows dark skin.Joining Chidiebere is Shamel Washington, an Associate Creative Director at Deloitte Digital, focusing on life sciences and healthcare. Shamel is the lead creative director on the Illustrate Change initiative, working alongside Chidiebere and the initiatives' partners, Deloitte and Johnson & Johnson. Recorded at the Cannes Lions International Festival of Creativity, the two join Jim to talk about Illustrate Change, their hope for what it can accomplish, and what we can all do to support initiatives like this. You can learn more about the initiative at IllustrateChange.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creative – it’s what all individuals, teams and companies strive to be. Today, the podcast welcomes guests from The BECA Playbook and BECA, the Black Executive CMO Alliance. BECA provides a safe and trusted space for black marketing executives to share, learn, elevate, and pay it forward.Joining Jim for this Creative Collisions roundtable are BECA members, Julius Robinson of Marriott, Nadja Bellan-White of Vice Media – and Future Leaders from The BECA Playbook, Amanda Mitchell of AT&T, and Brianne Boles-Marshall of General Motors. We recorded this animated roundtable while we were all “taking it in” at the Cannes Lions International Festival of Creativity. Enjoy and get ready to take plenty of notes...See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today’s episode is about one of the most difficult questions facing marketers today–how can brand building and performance marketing work better together? In the recently released May/June issue of the one-and-only Harvard Business Review, Jim collaborated with two other authors to write an article about how to maximize both brand and performance marketing. For this week's episode, Jim is joined by his co-authors of the Harvard Business Review story, Professor Cait Lamberton from the Wharton School at the University of Pennsylvania, and Ken Favaro, the former CEO of Marakon Associates and currently the Chief Strategy Officer at BERA brand management. Join Jim, Cait and Ken as they break down lessons learned from the article, their experiences working together, and what new questions they have now that the 11-page article has been published. Plus, tune in for advice from Ken and Cait on how listeners can work toward having their own writing published in the Harvard Business Review.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale is part of Omnicom, one of the world’s largest marketing, media, and communications holding companies.A native of Ireland, Margaret grew up on a dairy farm as the eldest of six children, and graduated from the University of Ulster as a first-generation college graduate. Margaret later earned her MBA from Harvard, and has had a variety of roles in marketing before taking on her Global CMO role at Siegel+Gale in 2013. Margaret says her personal purpose is to never lose the drive for community and connection, and after this conversation, there is no doubt she will ever lose it.On this episode, Margaret and Jim combine their podcast skills to chat about the job of a CMO, from generating pride in a brand, to leaning on simplification as a driver in building financial value. Since stepping off the plane in NYC from Ireland, Margaret has worked to achieve a successful and long career, all while working to build her own personal brand--emoji's, fashion and all!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's guest on The CMO Podcast is Nathaniel Ru, Co-founder and Chief Brand Officer of sweetgreen, the fast-casual restaurant chain that serves creative, healthy salads. Fueled by the movement to reimagine fast food for a new era, sweetgreen's core values guide their actions and they aim to empower their customers, team members and partners to be a positive force on the food system.In 2007, Nathaniel founded the company in Washington, D.C., with two classmates from Georgetown University. Sixteen years later, the three are still running the company today–now with about 200 restaurants and 5000 associates. In 2021, sweetgreen went public, with a market cap of roughly $1 billion at the time of this recording. Born and raised in Los Angeles, Nathaniel is the son of immigrant, entrepreneurial parents: his mother has Mexican heritage, and his father is Chinese. Within three months of graduating from Georgetown University, he and his co-founders had opened the first Sweetgreen on M street in Georgetown.On this episode, Nathaniel and Jim talk about how brands can work to make the overall customer experience better through technology and automation. Over the course of his career at sweetgreen, Nathaniel has learned how to build a brand with strong customer loyalty and facilitate a fantastic internal culture at the company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's guest on The CMO Podcast is Anton Vincent, the President of Mars Wrigley North America. Anton oversees brands including M&Ms (Jim's favorite!), Skittles, Twix, Mars, 3 Musketeers, Snickers, Orbit and many more.At about 100 years old, Mars is one of the largest private companies in the world with sales of about $40 billion. Of course, Mars markets confection brands, but it also touts a variety of products and services for people and their pets.Anton has worked at Mars since 2019, after spending the majority of his career – 20 years – at General Mills. Anton is a native of Jackson Mississippi; he earned a Bachelors in Finance at Sam Houston State University and an MBA in Marketing from the Kelley School at Indiana University. On top of his responsibilities at Mars Wrigley, Anton serves as a board director for International Paper. On this episode, Anton and Jim talk about the responsibility of big brands to drive & support culture. Anton describes his instrumental role in BECA (the Black Executive CMO Alliance), how he keeps the Mars Wrigley brand exciting and motivating from the inside out, and how his time at General Mills prepared him for his current role.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jay Livingston is the the Chief Marketing Officer of Shake Shack. While we use the term "renaissance" man or woman too much, this week's guest truly fits the description. A graduate of Miami University in Oxford, Ohio, Jay's career has included a 20-year stint at Bank of America and two years at BARK, makers of BarkBox. He has now worked for more than four years at Shake Shack, a nearly-billion-dollar brand with locations in 19 countries. Jay also makes time for his "side hustles" - He is an active angel investor, helped start the nonprofit Unite America, and has executive produced three feature films.In this episode, Jay and Jim talk about Jay's "career meadow," moving from Bank of America to BARK to his current role as CMO at Shake Shack. They explore the importance of consistency in the restaurant industry, how his 2-year hiatus after 20 years at Bank of America helped him to refocus his career path, and his many ventures outside of business & marketing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the final episode of a three-part series inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering organized by Kellogg faculty and executives from Egon Zehnder and McKinsey.For this special episode, Jim welcomes Freddy Adenuga and Kaitlin Loomis, two MBA students who attended the Leadership Summit and currently serve as co-presidents of the Kellogg Marketing Club.During this conversation, Jim, Kaitlin, and Freddy cover a wide range of topics, including authentic leadership, the characteristics of a great company culture, and how to appeal to the next generation of marketers. Plus – the podcast wraps up with a special interactive creative brief section, in which Freddy and Kaitlin ask Jim some fun questions and share their hopes for the future of marketing and more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Karuna Rawal is the Chief Revenue Officer and Chief Marketing Officer of Nature's Fynd and Martha Williams is a consultant with Egon Zehnder specializing in the retail and consumer sectors.This is the second installment of three episodes inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering, organized by Kellogg faculty, with executives from Egon Zehnder and McKinsey.Nature's Fynd is a remarkable company that emerged from NASA research on microbes in Yellowstone National Park, where they unearthed a groundbreaking nutritional fungi protein. This protein offers a sustainable alternative to traditional agriculture methods by significantly reducing resource consumption. The company has raised more than $500 million in capital, and its first consumer products are breakfast patties and dairy-free cream cheese. During this episode, Jim, Karuna and Martha discuss purpose, leadership, and resilience while reflecting on the summit. They provide advice on navigating career changes and Karuna shares what it’s like to be the CMO of a unicorn company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alison Lewis is the Chief Growth Officer of Kimberly-Clark and Pree Rao co-leads Egon Zehnder’s Global marketing and sales practice. Egon Zehnder is a top leadership advisory firm, which includes executive search. Kimberly-Clark is a leading consumer goods firm, with revenue of $20 billion with brands like: Huggies, Kleenex, Cottonelle, Kotex and Scott. Both guests bring rich career paths in the CPG industry, with Alison having previously worked at Kraft-Heinz, Coca-Cola, and Johnson & Johnson, and Pree having worked at Unilever and Danone before joining Egon Zehnder over four years ago.In this episode, Jim, Alison, and Pree reflect on the Kellogg Leadership Summit and highlight themes from Alison's keynote speech on leadership. They discuss the importance of having a growth mindset, using criticism as a motivator, and the evolving titles and roles of CMOs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dara Treseder is the Chief Marketing Officer of Autodesk. The company’s tagline is “Make Anything,” and their software has made a significant impact on a number of industries, such as architecture, construction, media, entertainment, and manufacturing. Based in San Francisco, the company's revenue is north of $5 billion and growing.As the leader of worldwide marketing, brand, communications, demand generation, and education business teams at Autodesk, Dara sets the strategy and goals for building the brand and marketing the product portfolio. Dara is a veteran in the industry, with previous experience as CMO at Peloton, Carbon, and GE Business Innovations & GE Ventures, and having led marketing and growth efforts at Apple and Goldman Sachs. In fact, last year, Forbes Magazine named her the #1 Most Influential CMO.In this episode, Dara shares insights on being a people-first leader and the importance of serving your team. She and Jim discuss what drew her to Autodesk, lessons she learned from her parents that she continues to carry with her, and the essential capabilities that marketers must possess to be successful.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As we wrap up Earth Month, Jim is joined by Marc Pritchard and Marchoe Northern of Procter & Gamble (P&G) to discuss their sustainability efforts. P&G is a 186-year-old renowned consumer goods company with $80 billions in sales. They host a portfolio of 25 billion-dollar brands, including Swiffer, Dawn, Pampers, Tide, and Oral-B. In recent years, P&G has taken a step further in their sustainable business practices by committing to achieving Net Zero Greenhouse Gas emissions by 2040.Marc, the Chief Brand Officer at P&G, and Marchoe, SVP and GM of P&G's North American Home Care division, offer counsel to marketers on leading sustainability initiatives in their companies and emphasize the significance of reducing the mental load for consumers in the sustainability space. They also discuss the changes at P&G since Jim left 15 years ago and share why this issue is so important to them.Listen as Jim, Marc, and Marchoe shed light on P&G's sustainability efforts and provide insights into how other companies can lead the way in sustainability.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sustainability has become more than a buzzword. People recognize the urgent need to protect our planet, and businesses are no different. Deloitte has stood at the forefront for over 20 years, helping organizations make progress towards delivering sustainable values and reimagining they way the work.In this Office Hours episode, Jim is joined by Nelson Kunkel, the Chief Marketing Officer of Sustainability, Climate and Equity at Deloitte. He and Jim have a wide-ranging conversation about a CMO’s role in the sustainability space, why sustainability has a ‘story problem’ and more.Discover more about Deloitte's sustainability initiatives at Deloitte.com/sustainability.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Samir Singh is the Global Chief Marketing Officer of Unilever Personal Care, a $13 billion dollar business encompassing famous brands such as Dove, Axe, Lifebuoy and Pepsodent. Unilever is one of the largest and most influential multinational consumer goods companies with sales of about $60 billion dollars. Samir has been at Unilever for 25 years, and was appointed to his new role almost a year ago after serving as EVP for Global Skin Cleansing and Oral Care. In his earlier stint as the Global Brand VP for Lifebuoy, Samir played a key role in building Lifebuoy's social mission to change the hand-washing behavior of 1 billion people. He led the path-breaking and award-winning 'Help a Child Reach 5' Lifebuoy campaign, which was made into a Harvard Business School case study.In this episode, Jim and Samir reflect on the relationship between P&G and Unilever as competitors and the share the insights and knowledge they have gained from each other. Samir explains the benefits of laddering down instead of laddering up, and why brands should strive to create small moments of joy in everyday life. He also describes the transformational work he did with Lifebuoy to promote better hygiene and reduce child mortality rates in India.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrea Sullivan is the Chief Marketing Officer for VaynerX, a dynamic media and communications company founded by Gary Vaynerchuk. VaynerX is the umbrella brand for nine companies in its portfolio – including Gallery Media Group, which produces The CMO Podcast. Andrea has worked on the VaynerX team for five years. A respected industry leader, she has served on the board of the Ad Council, the Ad Club of New York, the Miami Ad School, and the Creative Spirit. She is also a Professor of Branding at the School of Visual Arts in New York. Prior to her role at VaynerX, Andrea served as CMO of Interbrand and worked across Omnicom for over 15 years.In this episode, Andrea and Jim chat about why she loves working at VaynerX, how to build strong and healthy brands, and shares her experience dealing with and overcoming imposter syndrome.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Waters is the Chief Marketing Officer of Upwork, the world’s largest work marketplace. They connect businesses with independent talent – both freelance and full-time – in 180 countries. In 2022, Upwork’s talent community earned $3.8 billion in categories including app design, consulting, accounting, and creative services. But it's not just small businesses that benefit from Upwork; 30% of the Fortune 500 also use Upwork's platform. Melissa has worked as Upwork's CMO for about 16 months. She previously worked for a Who's Who of category-building companies like Lyft, Pandora, and Hims & Hers. She also served as the Global VP of Marketing at the Meta-owned platform, Instagram.In this episode, Melissa explains why company culture should go beyond the "where" and how to keep people engaged in remote and hybrid environments. She and Jim also discuss the importance of empathetic leadership and why CMOs should have a GM mindset.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jocelyn Johnson is the Chief Marketing Officer of the Girl Scouts of the USA. Girl Scouts sell about 200 million boxes of cookies—nearly $800 million worth—during each cookie season. But there's so much more to Girl Scouts than just cookies. Started in 1912 with 18 girls in Savannah, Georgia, Girl Scouts is now the largest leadership organization for girls in the world, with 2.6 million girl and adult members worldwide. Some famous alumni include Serena Williams, Katie Couric, and Hillary Clinton.Jocelyn is a Girl Scout alum herself and has been the CMO of Girl Scouts since May 2021. In this role, she oversees GSUSA's internal and external marketing and communications efforts and plays a crucial role in telling a clear narrative to internal and external stakeholders. Before her role at Girl Scouts, Jocelyn spent 28 years in various roles at GE. In this episode, Jocelyn shares the "learn, earn, and return" philosophy her parents taught her and how she applies it to her personal and professional life. She emphasizes the importance of networking and talks to Jim about how she stayed inspired while working almost 30 years at GE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angela Zepeda is the Chief Marketing Officer of Hyundai Motor North America. Hyundai is a trending brand – it just finished a record 2022 in vehicle sales, following a record 2021. Hyundai Motor Company was founded in Korea in 1967, and has been in North America for 36 years. Angela is a pioneer as the first woman to join Hyundai’s C-suite and has worked as CMO for over three years. With more than 25 years of experience, Angela is an expert in online and digital marketing. She has built a career on consumer-centric campaigns that build brands and drive business results. Angela was most recently at Hyundai’s agency of record INNOCEAN USA, where she spent three years and was the senior vice president and managing director. She handled all operations for the Hyundai business, including creative, planning and media operations. Angela has a keen understanding of marketing to women and how to hone the emotional triggers involved in women’s retail habits. In this episode, Jim and Angela talk about how executive coaching made her a better leader, how she made the jump from an ad agency to the C-Suite, and how to create a brand that people love and identify with. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Taite is the Chief Marketing Officer of Intuit’s Mailchimp. Mailchimp is an all-in-one marketing, automation and email platform for growing businesses, with a special focus on small and medium-size businesses. The company was founded in 2001 and has its roots in email marketing, but it has evolved to offer a far wider range of services. Intuit purchased Mailchimp in late 2021 for about $12 Billion, and the platform now joins other Intuit portfolio brands such as TurboTax, Quickbooks, Mint and Credit Karma. At Mailchimp, Michelle leads the marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally. She started her career as a shoe designer for New Balance, before leaving the shoe industry to earn her MBA at the Wharton School in Philadelphia. She then worked at Unilever for 7 years and joined Intuit in late 2017.In this episode, Michelle and Jim discuss her becoming the CMO of Mailchimp after it was acquired by Intuit, why she strongly believes in fearlessness, and what Unilever and Intuit could learn from each other. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's the CMO Podcast's fourth annual Super Bowl Roundtable Discussion, where important marketers give their insights into the creation of their Super Bowl ads and the success of marketing for the big game. In short, this is the recap of the biggest marketing day of the year.In this episode Jim is joined by special co-host, Gary Vaynerchuk, Chairman of VaynerX & CEO at VaynerMedia. They talk to the marketers who made some of the most memorable ads of 2023's Super Bowl.Joining this year's conversation:Deborah Wahl, CMO of GMTodd Kaplan, CMO of Pepsi Rafik Lawendy, from Planters Dana Marineau, CMO of Rakuten  Nicole Parlapiano, CMO of Tubi Lara Krug, CMO of the Kansas City Chiefs Tim Armstrong, founder/CEO of FlowcodeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dana Marineau is the Chief Marketing Officer of Rakuten, the leading shopping platform that gives Cash Back and offers deals and rewards in-store and online. Rakuten has 3,500 retailers on the platform, 17 million members, and saw 10% member growth in 2022. Last year Rakuten aired their first-ever Super Bowl ad with Ted Lasso star Hannah Waddingham; they are back for Super Bowl 2023 with a new concept. Dana has been CMO at Rakuten for 2.5 years. She was previously the VP of Brand, Creative, and Communications at Credit Karma, before it was acquired by Intuit. She spent the majority of her professional life – 15 years – at Electronic Arts, the video game creator with popular games such as Madden23, Fifa23, The Sims4, and Dead Space.In this episode, Dana and Jim talk about creating Super Bowl ads with an in-house team without an agency. She also explains why she left EA Sports to build her performance marketing skills and how she keeps her team inspired and engaged. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jen Kavanagh is the SVP Marketing and Media for the Philadelphia Eagles, one of the most successful and storied teams in the National Football League. The Eagles got their start way back in 1933, and this past season has been one of the greatest ever as they prepare to face off against the Chiefs in the Super Bowl.Jen has worked as head of marketing for the Eagles for the past 4.5 years. She is responsible for leading the development of the Eagles brand, original content, digital platforms, marketing and community relations. She also oversees the Eagles' data and insights business unit, as well as the newly launched international initiatives in Ghana, Australia and New Zealand. Before the Eagles, she had a long career in media and entertainment, working at companies such as NBCU/Oxygen, Beamly (which was acquired by COTY), and Brave Ventures, which Turner bought in 2016.In this episode, Jen and Jim chat about marketing during the Super Bowl, how she has evolved as a leader in the last five years and why she believes success is about helping her team grow and develop. Plus – we have a special guest, Jim’s niece, Jen Stengel, to ask Jen some fun Philly themed questions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joel Yashinsky is the SVP and Chief Marketing Officer of Applebee’s. Applebee’s opened its first restaurant in 1980, and now has about 2,000 franchised locations globally. This is his sixth year as Applebee’s CMO, following 18 years in various roles at McDonald's. Joel graduated from The Bowling Green University in Ohio, and then worked for Georgia-Pacific and Southwest Airlines before joining McDonalds. At Applebee’s, Joel is responsible for all aspects of marketing for the iconic brand, including marketing strategy, brand communications, creative, and beverage & menu innovation. Joel also serves as the brand lead on the Franchise Marketing Committee. In this episode, Jim and Joel talk about navigating CEO changes and why he loves working for brands in need of a turnaround. He also explains the importance of staying true to your brand while being creative, and why companies must take a beat before sharing new ideas.Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Antonio Lucio is the founder of 5S Diversity, which is focused on building capabilities in marketing transformation and diversity and inclusion. He is also an Executive Fellow at Yale School of Management and was inducted into the American Marketing Association Hall of Fame in May 2022.For the last 40 years, Antonio has worked as a successful global CMO and marketing industry leader. He has collaborated with some of the most recognized companies and iconic brands, across multiple categories. He held Global CMO roles for Facebook, HP Inc. and Visa, as well as Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc. He is recognized as a thought leader and global influencer in marketing transformation and known for his compelling vision and commitment to tangible action. In this special episode, Jim and Antonio reflect on Antonio’s remarkable marketing career spanning 4 decades. Antonio shares some of the highlights and lowlights during his time as CMO of multiple companies and the importance of mentorship and sponsorship as a leader. He also gives advice to the new class of marketers and the marketing world at large. Plus, he and Jim discuss the inspiration behind his powerful and vulnerable video for AdWeek on the eve of his retirement. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Heather Malenshek is the SVP and Chief Marketing Officer of Land O’Lakes. She is also a returning guest to the podcast; Heather joined us 3 years ago when she was the CMO at Harley Davidson. (You can listen here.) Land O’Lakes is a 100 year old farmer and retailer-owned cooperative. Its business goes way beyond the famous consumer dairy brand – with business units in animal feed, sustainable farming practices, and agricultural retail.  Heather was born and educated in Scotland, before beginning an international career on both the ad agency and client sides. She has worked at Land O’Lakes for about 2.5 years, overseeing all branding, corporate communications, digital platforms, consumer promotions, and much more. Before this role, she worked at the highly awarded agencies DDB and BBDO, as well as British Airways, Quantas, and of course, Harley Davidson. In this episode Heather and Jim discuss the creation of Land O'Lakes's enterprise purpose, her favorite boss – Beth Ford – and the importance of reverse mentorship.Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Rebhun is the Chief Marketing Officer of El Pollo Loco. El Pollo Loco traces its origin to Mexico in the 1970s. Famous for their citrus-marinated fire-grilled chicken, El Pollo Loco is now a nearly-billion-dollar brand in the U.S., with about 500 owned and franchised restaurants in six western states.This is Andy’s first CMO role. He is an accomplished global marketing executive who has delivered first-to-market products and profitable growth for billion-dollar brands across Fortune 50 companies, including McDonalds Corporation and Ford Motor Company. He’s known as an engaging leader who operates with agility – motivating employees and franchisees at both general office and regional environments, employing innovation, data, insights and business acumen.In this episode, Andy shares what it was like transitioning into his first CMO role, lessons learned from marketing for major brands such as McDonald’s and Ford Motor Company, the book the changed his life, Designing Your New Work Life. Plus – he shares how to stay relevant on TikTok.Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Max Steinman is the VP of Marketing & Communications for DoSomething.org, the largest organization devoted to young people and positive social change. It was founded in 1993 by Michael Sanchez and Andrew Shue, with the goal to make volunteering as cool as sports for GenXers and emerging Millennials.Max began his career in advertising, spending over a decade in the ad world, before working at the Purpose agency, the World Health Organization, and Exposure Labs – where he worked on documentaries including 'The Social Dilemma.' He has now spent about six months working at DoSomething.org.In this episode, Max and Jim discuss DoSomething’s partnership with AllState to encourage young people to volunteer in the New Year and beyond. Max also shares what sparked his interest in social service and how to reintroduce a 30 year old brand to a new generation. Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Evans founded GrubHub in his spare bedroom and turned it into a multi-billion-dollar online food delivery company. He left the company shortly after it successfully went public in 2014. Currently, he is working on his second startup – Fixer.com. Mike and his team at Fixer are building a "handyperson" business that looks a lot like GrubHub – easy online ordering, good communication, and great quality control. On today’s episode, Mike talks about his new book, “Hangry: A Startup Journey,” which reveals the inside story behind the creation of GrubHub and provides lessons for entrepreneurs and startups that Mike learned on the fly. Plus – Jim and Mike discuss defining success for yourself, having the courage to move on from things that aren’t working and the importance of hard work, perseverance and grit.Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lara Richardson is the Chief Marketing Officer of Hallmark Media, which includes the Hallmark Channel, Hallmark Movies and Mysteries, and Hallmark Drama, as well as a streaming service, Hallmark Movies Now. Hallmark Media is a subsidiary of Kansas City-based Hallmark Cards. Lara has worked as the CMO of Hallmark Media for two years. Previously, she worked for USA Broadcasting, Oxygen Media, A + E Networks, and Discovery Inc., where she worked for nearly 11 years. Over the course of her career, Richardson’s work has garnered notable accolades, including three Emmy® wins in the category of Outstanding Promotional Announcement; a Bronze Cannes Lions award; several gold, silver, and bronze Promax recognitions and more.In this special holiday episode, Jim and Lara discuss modernizing a century-old brand, encouraging your team to "take off the creative handcuffs," and making Shark Week relevant again while at Discovery Channel. Plus, she shares what she learned while shooting a commercial with Oprah.Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As creative skills begin to decline in the C-Suite, Deloitte Digital looked to answer a specific question: Can you create breakthrough innovation without creative leaders to guide the way?In this Office Hours episode of The CMO Podcast, Jim is joined by Mark Singer, the CMO of Deloitte Digital, to break down their recent report on Creative Business Transformation. Mark began his career working at a number of top agencies and consultancies before joining Deloitte to bring the company’s vision of a creative offering to life through Deloitte Digital. He has helped transform several top brands into modern, multi-dimensional marketing organizations and brings broad industry experience with globally diverse clients in the financial services, media and technology, and consumer products industries. As Deloitte Digital's US Chief Marketing Officer (CMO) and US studios lead, Mark embeds creativity into the way businesses solve their problems and creates purpose-driven solutions that transform how they operate, while growing their bottom line.Listen as Mark and Jim discuss the evolving role of the CMO, partnering with Cannes Lions for this study, and encouraging the hidden creatives in your workplace.Learn more about filling the creativity gap: https://www.deloittedigital.com/us/en/offerings/creativity-gap.htmlSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andre Gray is the Chief Creative Officer at Annex 88, which is part of the France-based Havas Group – one of the world’s largest communications companies. Annex88 believes that brands thrive only when they bring culturally representative creative ideas to the market.Andre has a resume befitting a top creative person in a top agency. He spent the bulk of his career in Europe, where he was the global lead on Adidas and Gatorade. He has also worked at creative agencies Digitas LBi, the Grey Group, and TBWA/Neboko.Andre is the author of "Digital Anthropomorphism: Humanizing the Brand, a Master of Arts in Global Communications." He is a staunch advocate for underrepresented voices and lives to add to the cultural conversation. For him, it is not what you say, but what you do. In this episode, Andre and Jim discuss his involvement in the documentary, Black Madison Avenue: 7 is Not Enough, which gives a raw look at the Black experience in advertising. The also dive into why brands must understand their role in culture and the importance of the CMO and CCO relationship. Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Doug Zarkin is the VP and Chief Marketing Officer at Pearle Vision, the $600 million global optical franchise. In 1961, Dr. Stanley Pearle opened his first store in Savannah, Georgia, and in 2004, Luxottica (the giant Italian eye-care conglomerate) acquired Pearle Vision. Doug has been the CMO of Pearle Vision for 10 years – about three times the average tenure of a CMO. He has returned Pearle Vision to Stanley Pearle’s original brand inspiration, thereby inspiring his organization and accelerating the brand’s growth. Doug is a seasoned marketer. He began his career in the advertising industry, working at Lintas, Saatchi, and Grey Advertising, before moving to the client side. He has worked at Avon, Victoria Secret’s PINK, Warnaco (famous for the Calvin Klein brand), and the Kellwood Company.In this episode, Doug talks to Jim about the most challenging brand he has worked on and what he learned from that experience. Plus, he explains the importance of staying close to the consumer and why you need to think small to win big. Check out the first edition of The CMO Podcast Magazine.In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amy Jaick is the Chief Marketing & Communications Officer at Columbia Business School (CBS). The school was established in 1916 and offers MBA, PhD, MS and Exec Ed programs today. Amy works across functions and channels to create integrated programs that bring CBS’s mission, vision and values to life.This is Amy’s first CMO role. She was previously the Vice President of Digital and Social Strategy at ViacomCBS, where she built and led their first-ever corporate digital marketing and communications team and helped launch Goodman Media’s digital business. She has also worked for The Economist and Estimize.In this episode, Amy and Jim discuss how 2020 made her reexamine her career choices, why she made the shift from digital marketing to education, and what companies can do to attract a new generation of talent.Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Menta has been the SVP Marketing & Communications for Peanuts Worldwide for over 20 years. "Peanuts" – AKA Charlie Brown, Lucy, Snoopy, PigPen, Linus, and the whole gang. Peanuts Worldwide accumulates more than $2 billion in retail sales, with partnerships running from Apple TV to NASA to The Macy’s Thanksgiving Day Parade. Melissa began her career working in marketing and PR at the Olney Theater in Washington, D.C., before moving on to work with The Muppets at The Jim Henson Company. She has also worked at the cosmetics company Shiseido, at Pets.com, and United Media – working with Charles Schulz and other character properties, like Dilbert and Raggedy Ann & Andy.  In this episode, Melissa reflects on a 20-year career at Peanuts Worldwide and the importance of staying true to the brand. Plus, she gives us a preview of Snoopy's appearance at this year's Macy’s Thanksgiving Parade.Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a special episode of The CMO Podcast, we are joined by two former Procter & Gamble leaders, Chip Bergh and Janet Reid.Janet Reid was the first black woman with a PhD that P&G hired. She began her career at P&G in R&D later transferring to marketing. Currently, Janet is the CEO of BRBS World LLC, a private management consulting consortium. Chip Bergh spent 28 years at P&G with his last role as Group President for Global Male Grooming, overlooking the Gillette and Old Spice franchises. Today, he is the president and chief executive officer of Levi Strauss & Company, a nearly $6 billion apparel enterprise and also is the non-executive chairman of the board at HP Inc. On today’s episode, the conversation will focus on leadership and gratitude. Jim, Chip and Janet will discuss the impact of P&G’s former Chairman and CEO, John Smale. John Smale is widely seen as one of the greatest CEOs in P&G’s history and a new book about Smale, ‘Here Forever: The Timeless Impact of John Smale on Procter & Gamble, General Motors and the Purpose and Practice of Business’ was released in October.Listen as the trio share their favorite memories of John, lessons they learned from such an influential leader and the way John Smale pioneered diversity, equity and inclusion in the 80s.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For Maggie Gross, BrandWorth started out as a question: How does a brand prove their value to a skeptical CEO or CFO who sees branding as a cost-driver?Maggie leads Brand practice at Deloitte. She has led strategy for brands like Dos Equis, Samsung, Keurig/Green Mountain, Lysol, and the Special Olympics. Her work with American Express on Small Business Saturday reframed the idea into the Shop Small movement – leading it to become a nationally-recognized holiday by Congress. Her work and ideas have been featured in the New York Times, Harvard Business Review, The Wall Street Journal, and even spotlighted in the Smithsonian Museum.In this special Office Hours episode, Jim and Maggie help answer that initial question. Tune in to learn about the four drivers of brand value and how the right mix attributed to about $1BN in incremental revenue for brands and the companies that are doing it well. Plus – Jim shares the toughest brand he transformed at P&G.Learn more about BrandWorth at: https://www.deloittedigital.com/us/en/offerings/customer-led-marketing/make-brand-a-c-suite-priority.htmlSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tim Armstrong is the Founder and CEO of Flowcode, the offline-to-online company building direct connections between brands and consumers through next generation QR technology. Tim and his team launched Flowcode in late 2019, and was named to LinkedIn’s Top 50 US Startups in 2021. Tim was one of the first guests on The CMO Podcast in 2019. His career has spanned a wide range of roles, from startups to big corporations. He was Google’s first New York employee – and famously left Google in 2009 to become CEO of AOL, which soon spun out from Time-Warner, and was eventually acquired by Verizon. In this episode, Jim and Tim talk about what it takes to build a great team, why ADHD can be a superpower and how Flowcode tries to turn the follower economy into a fan economy. Plus, Tim discusses his wife’s new documentary about ADHD, ‘The Disruptors,’ which he helped produce.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Suzanne Kounkel, is a Principal in Deloitte Consulting LLC and the Chief Marketing Officer of Deloitte. Founded 175 years ago, Deloitte is one of the largest–and oldest– business-to-business enterprises in the world and an exclusive sponsor of this podcast. They have roughly 330,000 employees and about $50 billion in revenue across its many business services.Suzanne is a returning guest to the CMO Podcast, first appearing in 2020, where she interviewed Jim. She has been at Deloitte for about 28 years and the leader of Deloitte’s integrated marketing and sales organization. In addition, she is a frequent speaker and published author on issues close to her CMO heart, including purpose-driven brand, elevating the human experience within B2B marketing, and the ethical use of data within marketing. She sits on the Board of Directors for the Ad Council and is a member of the Adweek Diversity and Inclusion Council, and a member of ANA’s Global CMO Growth Council.In this episode, Jim and Suzanne discuss the trends happening in business, marketing and leadership today, Deloitte’s push for sustainability, and her leading the Women’s Initiative in Consulting, where she helped to significantly increase the percentage of female leaders in market-facing roles. Take a listen to Suzanne's episode from 2020: Quantifying Brand Purpose.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jose ‘Pepe’ Gorbea is the Global Head of Brands and Sustainability Innovation for HP Inc., the iconic Silicon Valley company with a wide portfolio of printers, PCs, mobile devices, solutions and services. In FY2021, HP’s revenue was about $64 billion.Pepe grew up in Mexico City and spent the first years of his career with global food giants like Nestle and Kraft Heinz. Pepe has been at HP for about five years, in his current role for two. Most recently, he was invited to be a visiting professor in Marketing for Social Impact at the Barcelona-based ESADE School of Business, ranked in the top 20 business schools worldwide. In the episode, Pepe discusses the importance of creative courage, the power of co-creation, and findings from 'The Future is Mainstream Green,’ a report he collaborated on with Sustainable Brands, BCG, Adweek and the ANA. Plus, he and Jim reminisce about the powerful workshop they did in Cannes with Ukrainian refugees.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jenny Lewis is the Global Chief Marketing Officer for The Knot Worldwide,  that operates across 16 countries, with more than 2,000 employees and consists of 19 brands including The Knot, The Bump, WeddingWire, and The Bash in the U.S. Starting in 1996 as an early internet brand, an astounding 8 out of 10 engaged couples use The Knot for its all-in-one wedding planning experience.Jenny is the former head of marketing for Uber and UberEats. She left Uber in late 2021 to join The Knot Worldwide. Jenny was on the podcast for the first time back in April of 2020.In this episode Jenny talks about the lessons she learned in the on-boarding process at The Knot. She discusses what she did with time off in between jobs and how important that time can be for self discovery. Jenny also gives an update on which brand affected her the most as a kid.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pam Forbus is the the Chief Marketing Officer of Pernod Ricard North America. Headquartered in France, Pernod Ricard is the second largest wine and spirits company in the world, with global sales of nearly $10 billion. Among their most recognizable brands are Absolut, Jameson, Kahlua, The Glenlivet, and Malibu. Pam began in agencies, working for four of them in 13 years, and transitioned to the client side when she started at PepsiCo in 2000, and then moved to The Walt Disney Studios in 2017. Pam is now CMO at Pernod Ricard, and in her two years there, has overseen a period of high growth for the North American arm of the business.In her chat with Jim, Pam goes through some of the philosophies that guide her in marketing and leadership, remaining vulnerable yet confident, and the challenges-and rewards-of being an outsider in her industry. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Harris Beber is the Chief Marketing Officer of Waze. Founded in Israel in 2009, Waze is a crowd-sourced navigation app with upwards of 150 million monthly users in 56 languages. In 2013 Google bought Waze, and the company continues to make your commute quicker.Harris spent five years as CMO at the video platform Vimeo, and before that he was CMO of Direct to Consumer operations at vitamin company Nature’s Bounty. Harris' resume also includes 1-800 Flowers, David’s Cookies, Shutterfly and Amazon. In April of 2022, Harris officially started at Waze as its CMO.This episode is all about the user. Harris stresses how important it is to know your customer and figure out ways to build for the future while solving for the now.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shanee Ben-Zur is the Chief Marketing and Growth Officer for Crunchbase, a company founded in 2007 by Michael Arrington, initially as a place to track the startups his parent company TechCrunch was writing about. In 2010, AOL bought TechCrunch and Crunchbase, but Crunchbase went private again five years later.  She has a degree in Management Science from UC San Diego, and began her journey at a PR firm founded by ex-Apple executives. Since then, she's held roles at Salesforce, Nvidia, and Dropbox. After three years at Crunchbase, she's now CMO. Tune in to hear Shanee and Jim talk about the importance of holding on to relationships in business, explaining the CMO's impact on metrics, and how hard it is-even for pros like them-to say nice things about themselves.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This very special bonus episode was recorded live at the State Theater at State College, Pennsylvania home to Penn State University. This is a panel discussion from four Penn State Alumni hosted by Jim. This panel consists of Tanya R. Kennedy, an associate justice on the Supreme Court of the state of New York, Don Roy King, TV Director who spent 16 seasons directing Saturday Night Live, and Kelly Wolgast, who spent 26 years in the US Army, retired as colonel and is Director of the COVID-19 Operations Control Center at Penn State.In this bonus episode, the panelists discuss their college memories, mentorship, and coming back from hardships. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vinoo Vijay is the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank with 15 million customers. They have over 2,000 branches, with assets worth $545 billion. The banks SunTrust Bank and BB&T merged in 2019 and became Truist in 2022. This is Vinoo’s third CMO job. He was the CMO of TD Bank before he was CMO of H&R Block. Born in Indonesia, Vinoo was educated in India and the US, and has worked most of his career in financial services. Vinoo recorded an episode back in 2020 and this episode was recorded at 2022's Deloitte University's Next Generation Academy in Westlake, Texas.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Recorded at the 2022 Deloitte University Next Generation Academy, this is an Office Hours bonus episode, roundtable devoted to leadership. Joining Jim is Emily Culp (Advisor at ECH Ventures and former CMO of Keds Shoes), LeAnne Hester (Chief Marketing and Solutions Officer for TRIMEDX), and Jenn Kretchmar (Chief Digital and Merchandising Officer at Build-A-Bear Workshop).This discussion covers all different aspects of leadership from a senior marketing perspective. The panel talks about influential leaders in their careers and they explain their personal leadership philosophies. Learn about the importance of grace under pressure, transparency, and why it can be a good thing to listen to detractors. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special edition episode of The CMO Podcast, Jim Stengel speaks with Maria Sharapova, a five-time Grand Slam winner and former #1 ranked female tennis player. Joining her are Prinz M. Pinakatt (SVP, Global Head of Danone Waters) and Max Eisenbud (SVP, Head of Clients at IMG Tennis). Together, they tell the story of a brand, an athlete, and an agent.Maria Sharapova turned pro in 2001 at the age of 14—and after a nearly 20-year star studded career, she retired in 2020. In this episode, you will hear how Maria and her agent started a very successful partnership with Evian (Danone Waters). Maria, Prinz, and Max talk about what makes partnerships go well and give tips on how to make it work.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ukonwa Ojo is the former Global Chief Marketing Officer for Amazon Prime Video & Studios and Vinoo Vijay is the the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank, serving 15 million customers across the US.This conversation with these two accomplished marketers was recorded in front of an audience at the 2022 Deloitte University's Next Generation Academy in Westlake, Texas. Ukonwa and Vinoo discuss leadership and how they navigate their role as CMO with the other members of the C-suite. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As of this summer, Ukonwa Kuzi-Orizu Ojo exited her role as Global Chief Marketing Officer for Amazon Prime Video & Studios. There, she worked on marketing strategies for the series Being the Ricardos, The Boys, The Marvelous Mrs. Maisel and the film Coming 2 America. When she was 15 years old, Ukonwa moved from Nigeria to the US and eventually earned an MBA from the prestigious Kellogg School at Northwestern. Prior to joining Amazon, she served as CMO at MAC Cosmetics and Coty’s consumer beauty portfolio, which includes CoverGirl, Clairol and Sally Hansen.Recorded from this year's Deloitte University's Next Generation Academy, Ukonwa discusses her journey from Nigeria to the US and the principles that make for great leadership and team building. She stresses how important a diverse team is and points to specific wins she's had that exemplify that idea.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kathyrne Reeves is the Senior Vice President, Chief Marketing Officer at Illumina, a San Diego-based company that unlocks the power of the genome. Kathryne is Illumina's first CMO. She has more than 25 years of marketing and corporate strategy experience, previously holding senior leadership roles at Nationwide, Scott’s Miracle Grow, and Cardinal Health.Kathryne is a returning guest to the podcast so the focus on this bonus episode is on leadership. Recorded in front of an audience of marketers at 2022's Deloitte University's Next Generation Academy in Westlake, Texas, Kathryne discusses her leadership philosophies. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lauren Weinberg is the Chief Marketing and Communications Officer at Square, a payments platform aimed at small and medium businesses that allows them use their phone or tablet as a credit card reader. The brand's corporate company, Block, also owns Cash App, Spiral, TIDAL and TBD. Founded by Jack Dorsey and Jim McKelvey in 2009, Square's revenue is about $18 billion. Lauren joined Square over 5 years ago and has been CMO for about 4 years. Prior to Square, Lauren was at Nielsen, Comscore, Advertising.com, Viacom and Yahoo. Lauren is the co-author of the recent book, Self-Made Boss: Advice, Hacks, and Lessons from Small Business Owners. In this episode, Lauren goes through her journey from data and analytics to marketing. She explains how she got her colleagues on board with investing in marketing. Lauren also discusses how her book takes a look at how small business owners innovated during the pandemic.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Jenkins is the Executive Vice President of Global Marketing at Carter's Inc. Carter's is the market leader in baby and children's apparel with $3.5 billion in sales. They got their start in 1865 and now their brands include Carter's, Oshkosh B'Gosh, and more. Jeff actually started out as an actor and tennis player before jumping to marketing for NASA, Yum! Brands, Whole Foods and CKE brands (Hardees and Carl’s Jr.). For three years now he has been with Carter's.In this episode Jeff talks about his unorthodox career in acting and tennis and how it led to him going into marketing. Jeff also explains why he was surprised by how the CMO role is actually 90% "chief" and 10% "marketing".CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dale Sperling is the Chief Marketing Officer of Stash, the personal finance app. At just 7 years old, Stash has upwards of 6 million subscribers and has received $450 million in venture capital. Stash also has a strong focus on education and is attempting to help with America's financial literacy problems.7 years ago, Dale became Stash's first marketing hire and by 2017 their CMO. Dale got her degree at Rutgers and has a marketing background working at Kaboose and Disney. In this episode Dale elaborates on Stash's commitment to spreading financial literacy. She also goes through her career, stressing the importance of having fun. Plus, hear she and Jim talk commercial jingles and Garbage Pail Kids...CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tim Mapes is the Senior Vice President and Chief Marketing and Communications Officer at Delta Air Lines. Based in Atlanta, Delta is the global leader in air travel and the country's oldest. They have 75,000 employees, 200 million yearly customers, and did about $35 billion in sales the latest fiscal year. Tim has been with Delta for over 30 years, making him somewhat of a marketing executive unicdorn. He jumped to Delta after spending 4 years on the agency side with BBDO Worldwide.Recorded in June, this wide ranging conversation goes through Tim's jump from agency to client and how his longevity at Delta has benefitted him and the brand. He also highlights how much Delta stresses the importance of focusing on their employees.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Samantha Maltin is the EVP and Chief Marketing Officer of Sesame Workshop. Founded in 1969, Sesame Workshop is the non-profit educational organization behind Sesame Street which reaches 156 million kids across 150 countries. Their purpose is to help kids everywhere grow smarter, stronger and kinder.Samantha has an extensive media marketing resume working with such big names as Nickelodeon, MTV, and A&E. She got her start with Sesame Workshop 3 years ago.In this conversation from the 2022 Cannes Lions International Festival of Creativity, Samantha discusses how important it is to align yourself with a company whose purpose matches up with your own values. She talks about some of the exciting work Sesame Workshop is doing for education and she even gets interrupted by one of her famous, furry, cookie-obsessed, colleagues from Sesame Street...CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Suzy Deering is the Global CMO at Ford Motor Company. Founded in 1903, Ford is one of the most iconic American brands. With $135 billion in revenue and 186,000 employees worldwide, Ford is a giant in the industry.Suzy got her start at the Walt Disney Company and since then held marketing positions at Verizon and eBay, among others. She's been with Ford since November of 2020.Recorded from the 2022 Cannes Lions International Festival of Creativity, this conversation goes over Suzy's move from eBay to Ford in 2020 at the start of the COVID-19 pandemic. She discusses how she didn't let the pandemic stop her from getting to know her co-workers, the hard work that goes into changing industries, and so much more.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tracy Stalllard is the Global VP, Experiential and the head of the In House Agency (draftLine) at Anheuser-Busch InBev. AB InBev is the largest brewer in the world. You might have heard of Budweiser, Corona, Stella Artois, Michelob Ultra, to name a few of their brands. Tracy started working for the beer giant right after getting her B.S. in Civil and Environmental Engineering at The University of California, Berkeley. She's now been at AB InBev for over a decade and currently is helping to lead this critically acclaimed marketing department stay creative.This bonus episode of the CMO Podcast was recorded in front of a live audience at the 2022 Cannes Lions International Festival of Creativity, where AB InBev won the coveted Creative Marketer of the Year Award. Hear what Tracy did to impact her company and learn about her philosophies on staying creative and relevant. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Selcher is the SVP and Chief Marketing and Communications Officer at LinkedIn. Founded by Reid Hoffman 19 years ago, LinkedIn is a professional network company that was acquired by Microsoft in 2016 for $26 billion. LinkedIn now does more than $10 billion in revenue and has made itself an indispensable company for those looking for jobs and those hiring.Melissa has been at LinkedIn for over 6 years and has been their CMCO for over 2 years. She has held roles at SanDisk, Sun Microsystems and Cisco. Melissa is a Princeton grad and has an MBA from the Haas School of Business at Berkeley. Talking from the Cannes Lions International Festival of Creativity, Melissa tells Jim about what she's learned at Cannes and how her curiosity has helped her. She explains how an indispensable company like LinkedIn can never rest upon their laurels when it comes to marketing.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At the Cannes Lions International Festival of Creativity in France, Jim hosts 2 marketing leaders who soaked up many lessons from the festival. It's Jill Kramer (Chief Marketing and Communications Officer at Accenture) and Ramon Velutini (Global Chief Marketing Officer and President of Duracell Inc.).This discussion largely focuses on the role of creativity for marketing leaders and lessons learned at the festival. There's a lot on what dynamics exist between brands and ad agencies and the importance of time. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mathilde Delhoume-Debreu is the Global Brand Officer for LVMH, the biggest luxury brand company there is. They are the only company that has brands ("Maisons") in the five major luxury categories: fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Their 75 Maisons have sales over $70 billion.Mathilde spent 30 years with Procter & Gamble in various roles. By 2017 she joined LVMH starting as Brand Equity Director. This conversation takes place at this year's Cannes Lions International Festival of Creativity. Jim and Mathilde discuss their time working together at P&G and Mathilde explains her very thoughtful philosophy on purpose and creativity. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Speaking in France at the Cannes Lions International Festival of Creativity, Jim hosts a roundtable of four fantastic marketing leaders. There's Dean Aragon (CEO Shell Brands International AG and Group Brand Officer), Todd Kaplan (Chief Marketing Officer for Pepsi) Marcel Marcondes (Global Chief Marketing Officer at AB Inbev), and Lynn Schlesinger (Chief Customer Experience Officer at Forbes).The conversation is focused on how marketing leaders can be creative, inspire creativity, and so much more. You'll hear how the difficult pandemic led to more creative ideas and you'll get their take on if creativity can be taught. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laura Jones is the Head of Marketing at Instacart, the leading grocery tech company on the continent. Instacart is a 10-year-old business that makes it easier for millions of people to get their groceries through partnerships with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores. Laura is in her first year at Instacart. She previously held a long-term position with Uber, along with working at big-time companies like Google, Visa and Deloitte.Speaking at the Cannes Lions International Festival of Creativity, Jim and Laura talk about the importance of creativity and how "design thinking" informs her creative process. Laura also discusses how painting re-charges her mind and inspires her. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alice Milligan is the CMO of Morgan Stanley, an over 85-year-old multinational financial services firm, with about $60 billion in annual revenue and a market cap of roughly $140 billion. In 2020, Morgan Stanley acquired E-Trade and Eaton Vance the following year.Alice has an impressive resume that includes 15 years at American Express and five years at Citi. In 2019, she was the Chief Customer Officer of E-Trade. She is now officially the CMO of Morgan Stanley. In this conversation, Alice discusses what it was like maneuvering in a corporate acquisition during a worldwide pandemic. She talks about the lessons she's learned as a leader and the importance of being a customer of the company you work for.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Carl Loredo is the Chief Marketing Officer of The Wendy’'s Company, the 50 year-old fast food giant that now has 6,700 restaurants around the world and a marketing reputation as good as their famous burgers. Do we have to mention, "Where's the beef?"Carl has been at Wendy’s for over six years, holding the role of CMO since 2019. He has worked in tech, consumer goods, home decor, and even a stint at an ad agency. Originally from Texas, he now makes the Buckeye State his home with his twin children.This episode is all about how Wendy's maintains their edge, while listening carefully to their customers at the same time. Carl discusses how Wendy's stays up-to-date with trends by leaning into Twitter and gamer culture. Also, you will hear how Carl and his team stays true to Wendy's long-held values. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Part 2 of our two-part series discussing Deloitte's Global Marketing Trends report, Jim delves into the trend behind designing a human-first data experience and supercharging customer service with AI.First, Jim is joined by Michelle McGuire Christian, a principal at Deloitte Digital. She is responsible for the go-to-market strategy, deployment of assets and overall growth of the US business. They discuss what Deloitte’s countless hours of research and development uncovered about consumers' feelings about data privacy and how it can be a powerful tool when used with customers' best interest in mind. They also discuss meeting consumer demands by offering what they need based off that data—and how that can be effective in creating experiential rewards for consumers. Jim and Michelle also talk about being responsible and competent with consumer privacy data, and using it to fuel the AI engine for an outstanding persona experience to build brand loyalty and trust.Jim then speaks with Nic Emery, Chief Customer & Digital Officer at Crown Resorts (Australia) about how he implements many of these strategies to meet consumer demands and create one of a kind memorable moments for Crown Resort's clients to increase brand loyalty.Read Deloitte's Global Marketing Trends Report in full athttps://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends.htmlSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the first installment of our two-part mini-series exploring Deloitte's Global Marketing Trends Report. This study is massive, and Deloitte surveyed over 1k executives (many of them C-Level), over 10k consumers, and 556 global CMOs.In this episode, Jim delves into "Building the Intelligent Creative Engine." Simply being creative isn’t enough in marketing anymore. Companies need to find and hire creative AND analytical marketers—but those changes don’t have to be a massive overhaul. The answer is to make a series of smaller changes within your company to help everyone work in an agile mode, and to ensure everyone adopts a more collaborative spirit— because collaboration is key to building a creative engine that moves at the speed of culture. In this conversation, Jim explores the findings of the report with three special guests. First, it's Jennifer Veenstra, Deloitte's Global CMO Program Leader, who led the enormous effort behind Deloitte’s Global Market Trends Report.Jim also chats with Livia Zufferli, one of the authors of the report’s talent section. Livia is a senior marketing executive with more than 20 years of experience in retail and consumer goods, including time as Target’s Head of Marketing in Canada. A leader in Deloitte’s Customer & Marketing practice, Livia’s areas of focus include brand strategy, integrated marketing planning, communication strategy, advertising, and creative/content development.Finally, in order to understand the practicality of these findings, Jim speaks with Laura Curtis Ferrera, the Global Chief Marketing Officer at Scotiabank, the third-largest financial services company in Canada.The topics covered in these conversations include: designing an agile team structure, rethinking influencer strategies, hiring skilled people no matter where they live, making sure your team is in sync with your brand purpose, and much more.Read Deloitte's Global Marketing Trends Report in full athttps://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends.htmlSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jenna Habayeb is Chief Brand Officer at IPSY/Beauty For All (BFA) Industries, a digitally native beauty tech company with a community of 20 million and growing. BFA is the parent company of the largest beauty subscription brands in the world, including IPSY, BoxyCharm, and Refreshments, as well as the brand incubator Madeby Collective. Jenna has been Chief Brand Officer for over three years, following a CMO stint at a cannabis company and 11 years at agencies. Jenna was recently featured in The Forbes Entrepreneurial CMO List of 2022.In this episode, Jenna discusses her motivation to make sacrifices to ensure she's always finding the work she loves. She also touches on how she motivates her team to achieve great things by showing them the possibilities outside of their own comfort zones. Plus, she talks about stepping away from the tendency to prove yourself—and instead, motivate and inspire others within your organization.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Devika Mathrani is the Chief Marketing & Communications Officer at NewYork-Presbyterian Hospital, a large and leading edge healthcare system with 2,600 beds, 6,500 physicians and 20K employees. NewYork-Presbyterian Hospital has affiliations with Cornell and Columbia medical schools and deliver 15K babies a year. It is one of the oldest institutions in America that traces its roots to 1771 when King George III signed a royal charter to establish the hospital.Devika had a bright future in financial services with incredible roles across 20 years at American Express, Citi, and Wells Fargo before making a big career switch by taking on her current role about a year ago. In this discussion, Devika talks about why she shifted her career path away from the comfort of what she knew and entered an industry she had very little knowledge about. She also talks about how she's innovating within healthcare and engaging with the consumer to make them aware of NewYork-Presbyterian Hospital while they're healthy—instead of just when they're sick. Plus, she dives into her leadership methods and how she built trust in her team within 10 months of arriving. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hiroki Asai is the Global Head of Marketing at Airbnb, the 15-year-old industry disruptor that not only changed travel and hospitality forever, but has also had a huge impact on how we live. You will hear more about Airbnb’s just-announced restage in this episode.Airbnb’s business is on fire–100 million bookings in the most recent quarter, an all-time high, with revenue exceeded $1.5 billion in the quarter, up 70% from a year ago and well above pre-pandemic levels. They recently launched a complete restage to their platform and updated the way they connect consumers with their hosts and destinations that will revolutionize search and connect customer wants with their passions.Hiroki and Jim discuss his study of art and design and how that impacted his work as a CMO, what he learned during his 18-year stint at Apple, and his time off between positions, which led him to his current role at Airbnb. Plus, they talk shedding negativity bias to solve problems, and when it comes to understanding what inspires your customer—always ask why.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kristin Patrick is the EVP and CMO at the youth-oriented, fashion and accessory company Claire's Stores, Inc. The firm goes to market with two brands, Claire’s and Icing, and has about 2,500 stores globally. Claire’s is also, by far, the industry leader in ear-piercing services.With its retail stores and a burgeoning e-commerce and subscription business, Claire’s revenue is about $1.5 billion; the company is owned by Elliott Management Corporation and Monarch Alternative Capital. Kristin has been CMO at Claire’s for about 14 months. Prior to this role, Kristin spent seven years at PepsiCo, where she was Global Chief Marketing Officer. She's also worked at a host of famous companies—including Gap, Calvin Klein, Revlon and Walt Disney.In this discussion, Jim and Kristin dive into reinventing and reimagining a 50-year-old brand, having a constant feedback loop with consumers, and the importance of being a CMO with a CEO hat. Plus, Kristin talks about how her Gen Z daughter makes her a better marketer.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Allison Dew is the CMO and EVP at Dell Technologies. Dell was founded by Michael Dell in 1983 in his dorm room at the University of Texas Austin. It is now Dell Technologies, a $101 billion in sales global enterprise, with growth of 17% in the latest fiscal year.  Allison has been at Dell for 14 years and the CMO for the past four years. In her role, she is directly responsible for the global marketing organization, strategy, and all aspects of Dell Technologies marketing efforts. Previously, Allison held marketing leadership roles at Microsoft. She also worked agency side in both a regional advertising shop in Tokyo, Japan, and an independent, multi-cultural agency in New York.In this conversation, Jim and Allison discuss how she has helped transform Dell since joining the team in 2008, building a strong internal bench of leaders, how to play to your strengths, and the importance of not getting stuck as CMO.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on The CMO Podcast, Jim Stengel is joined by Gary Vaynerchuk, popularly known on the internet as "Gary Vee." Gary is the Chairman of VaynerX, CEO of VaynerMedia and Creator and CEO of the NFT project VeeFriends. In fact, The CMO Podcast's publishing company, Gallery Media Group (among many other companies), is a subsidiary of VaynerX. Gary is also a 5 times NY Times Best Selling author.On today’s episode, Gary talks about his new book, 'Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success.' The book explores the 12 essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.Jim and Gary also talk about how The CMO Podcast was conceived, brands being built on TikTok, the importance of kind candor and why nice guys finish first.'Twelve and a Half' is available now where all books are sold. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kathryne Reeves is the CMO of Illumina, the high-growth San Diego-based company on the cutting edge of unlocking the power of the genome. Most, if not all of you, have been touched by this company. Their technology has been in 10,000 labs in 115 countries fighting COVID-19 and is foundational for scientists and researchers to develop vaccines and therapies. Its revenue grew 40% in 2021 to roughly $4.5 billion dollars–its stock price has grown nearly 100% in the last five years, and its market cap is roughly $50 billion.Kathryne is the first CMO for Illumina, and has been in the role for about 18 months, joining during the pandemic. She brings more than 25 years of cross-industry marketing and corporate strategy experience to Illumina. Previously, she held senior leadership roles at Nationwide, Scott’s Miracle Grow, and Cardinal Health.In this conversation, Jim and Kathryne discuss the importance of listening and learning when coming in as a new leader, creating a “say-do” culture at work and how being an outsider has made her a better marketer and leader. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Phil Cook is the CMO of the WNBA, the 26-year-old professional women’s basketball league. The WNBA is valued at more than a billion dollars with the teams included—42% owned by the WNBA, 42% by the NBA, and the rest by other investors. Phil just finished his first year with the WNBA. It’s his first stint as Chief Marketing Officer, and the first ever CMO for the league. He previously worked at Nike for 25 years, working primarily in basketball and women’s sports. In that role, he led Nike’s Global Basketball Brand through identifying and serving new consumers, driving new revenue, and introducing female athletes into marketing campaigns.In this conversation, Jim and Phil discuss the importance of CMOs and CEOs building strong relationships, lessons he learned from working at Nike that helped him in his current role and how he’s navigating being the first CMO of a major sports league. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Musa Tariq is the CMO of GoFundMe, the large crowdfunding platform which launched in 2010. Since its founding, 200 million people have used the platform to raise $15 billion for causes, events or people they care about. And in 2021, Time named GoFundMe as one of the most "100 Most Influential Companies" in the world. Musa recently joined GoFundMe in January 2021. Prior to GoFundMe, Musa was global head of marketing for Airbnb Experiences where he drove brand awareness and adoption of that rapidly growing part of Airbnb’s business. In addition, he has also worked for other major brands such as Ford, Nike, Burberry and Apple. In this episode, Jim and Musa discuss the importance of customers' feedback in innovation, how all great companies have one inherent truth and the power in asking for help. Plus, how our parents shape us and how that relationship permeates each decision we make. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wes Nichols is a Partner at March Capital, as well as being an active investor and board advisor to public and private company CEOs. Wes is well-known in the CMO community as the co-founder and CEO of MarketShare, the planning and attribution software used by a majority of the Fortune 500. After growing and merging with Neustar, and later joining the board of Neustar, Wes became an active investor in software companies and joined March Capital two years ago.To say Wes is a man of many interests and boundless energy is an understatement. He is an active member of the YPO–the Young Presidents Organization; he is the author of one of Harvard Business Review’s most-read cover stories—and working on another. He is a student of architecture and a recent graduate of the LAPD.In this conversation, Jim and Wes discuss the importance of power, grit and determination when starting a business, tips on attracting venture capital firms like March Capital, and Wes’ inspiration for becoming a police officer.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Sandstrom is the CMO of Klarna, the fintech company founded in Sweden in 2005. Klarna offers products and services to consumers and retailers in payments, social shopping, and personal finance. In 17 short years, Klarna has become Europe’s highest valued private fintech company, with an estimated valuation of about $45 billion. Klarna has 100 million active users, 250,000 merchants on its platform, and processes about 2 million transactions a day. David has been CMO since 2017, where he led the company through an extensive brand transformation. He took it from one of many financial institutions that held a “trustworthy blue” look and feel to a consumer lifestyle brand and shopping platform meld with a fully licensed bank—all with a hot pink edge. During his time at Klarna, David has overseen several pioneering marketing campaigns, inserting the brand into pop culture discussions and garnering international attention.In this conversation, we’ll discuss why David doesn’t have a lot of love for the traditional banking and credit-card industry, creating PR driven marketing, time management, and how having a diverse staff leads to better problem solving.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sara Tervo is the EVP and CMO at Express, a dual gender apparel and accessories brand. Express has been the quintessential shopping mall brand for most of its 42-year history. The brand is putting that image and legacy behind it as Sara and team give it a total makeover. Express has a fast-growing e-commerce business, with a goal to reach $1 billion in sales by 2024. Sara has worked in the fashion business for nearly 20 years–12 of those with Victoria’s Secret, rising to become EVP of Marketing. Sara left Victoria’s Secret to become CMO at the tween brand Justice, before becoming CMO at Express in September 2019.In this episode, Jim and Sara discuss the lessons she took from past experiences and how she applies them to current role at Express, what goes into re-imagining a brand and the importance of purpose and empowering your team.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Freyre is the Global Brand President of Clinique, the iconic skin care and makeup brand. Clinique was launched in 1968 as the world’s first allergy tested, fragrance free, dermatologist-developed beauty brand. It is one of the signature brands of The Estée Lauder Companies Inc., the world’s leader in prestige beauty with nearly $17 billion in sales, a market cap of $115 billion, and 60,000 associates—82% of them women.Fortune named Michelle one of the 50 Most Powerful Latinas in Business. She earned her undergraduate degree at Yale and MBA at Harvard. She then worked briefly at PepsiCo before spending 19 years at Johnson & Johnson—most of that time, working on Neutrogena.In this conversation, Michelle shares what makes brands like Clinique so special, the importance of taking risks and not staying comfortable, the power of empathy, and listening and trusting your team. Plus, she talks about how her six-year-old twins taught her to be a better leader.  CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google veterans, Lorraine Twohill & Marvin Chow join Jim to discuss the most ubiquitous brand in the world, Google. Lorraine is the Chief Marketing Officer and Marvin is VP of Marketing at Google. Google is a wholly owned subsidiary of Alphabet. Alphabet’s market cap is roughly $2 trillion, making it one of the three most valuable companies in the world. Lorraine—a native of Carlow, Ireland—joined Google in 2003 as head of marketing for EMEA. Marvin joined Google about 12 years ago, after spending time at Nike, Nickelodeon, Reebok and a variety of startups. In this conversation, Lorraine and Marvin share insight on Google's Pixel Super Bowl ad, how Google stays true to their purpose by never forgetting who they are and why they were founded, what they look for in the talent they hire, how their employees are their richest source of ideas, and much more!  CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Keith is the Chief Brand Officer for Orangetheory Fitness, the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, more vibrant lives. And by all counts, it's doing just that with its science-based, performance-oriented, one-hour workouts. OTF has 1 million plus members, 1400 studios in 50 states and 26 countries, and more than $1 billion in system revenue.Kevin has been OTF's Chief Brand Officer for five years. His career path is rich in agency experiences—he's also spent time on the client side at Coca-Cola and UPS. This conversation is rife with valuable lessons and goes to show how a brand can inspire a customer to join the organization as a leader by living its purpose and inspiring others to do the same. Keith shares how OTF stays relevant and continues to grow in an industry where brands can easily be considered a fad. Plus, he talks about building a unified culture within your organization, identifying your cusCMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's The CMO Podcast's third annual Super Bowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed during the commercials. Not only is the Super Bowl the biggest sporting event in America, but it has also become one of the most important marketing events of the year for brands big and small.In this episode, Jim sits down with some of the marketing minds behind the great work to talk about the efforts behind the ads, the effect they had on the audience, and the discussions they sparked.You’ll hear two separate panels in this episode—with a lineup just as impressive as the athletes who played during the big game.In Panel 1, you'll hear from:Gary Vaynerchuk, Chairman at VaynerX & CEO at VaynerMediaBenoit Garbe, CMO at Anheuser-BuschTodd Kaplan, VP / Head of Marketing at PepsiCoStephanie Agrimanakis Sherman, CMO at DraftKings Inc.Rafik Lawendy, Head of Marketing at Hormel FoodsIn this panel, the discussion revolved around the stand out ads, the work behind assembling the halftime show, where the consumer focus is, and brand strategy.In Panel 2, you'll hear from:Anda Gansca, CEO & Co-Founder at KnotchAndrea Zaretsky, CMO at Morgan Stanley Wealth Management & E*TRADEIvonne Kinser, Vice President of Marketing & Innovation at Avocados From MexicoAllyson Witherspoon, U.S. CMO at Nissan Motor CorporationDana Marineau, CMO at Rakuten RewardsThis discussion focused on content strategy and creating awareness in the weeks leading up to game day—plus, continuing that awareness after airing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Russell Barnett is the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream—you know, that delicious little ball of ice cream enrobed with Japanese mochi dough. My/Mochi has been making pastries since 1910 and brought the international sensation called mochi ice cream to the United States in 1993. In 2021, NielsenIQ’s Bases group named My/Mochi a winner in its Top Breakthrough Innovation awards.Russell is perhaps the world’s expert in scaling small food and beverage brands to create large categories. He was the head of marketing for Mike’s Hard Lemonade way back in 1997, where he took the brand from inception to $150 million in just 5 years. Prior to My/Mochi, Russell held various roles at companies like Popchips, Garden Protein International, Inc. (Gardein), KeVita and more.In this conversation, Jim and Russell discuss how to bring fun to work, fostering bravery in your team, and why simplicity for the consumer is key when introducing new products. They also discuss building a reputation on trust—and why your reputation is your most important asset. For all of this and more, tune in.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Morgan Flatley is the Global Chief Marketing Officer for McDonald’s, which is a brand that needs no introduction. McDonald’s is, of course, a fixture in culture—and has been a marketing trailblazer for decades. McDonald’s may be 67 years old, but it’s not acting that way—the stock price has more than doubled in the past five years, and revenue over the last year grew in the 20% range. Morgan joined McDonald’s in 2017. Previously, she spent nearly 13 years at PepsiCo, holding numerous roles and working her way up the ladder. She got her start at Satchi & Saatchi, a leading global communications and advertising network, where she spent 3 years. This conversation highlights Morgan's extraordinary mindset and just how far she's come. The discussion delves into the pillars at McDonald's that keep a legacy brand relevant, the importance of encouraging risk taking, and fostering creativity—plus, how a well supported team will do great things.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Courtney Harwood is the Chief Marketing Officer of Denver based Everside Health, one of the largest–and most innovative–direct primary-care providers in the US, with 350 healthcare centers in 34 states. Courtney has an eclectic career path and one impressive track record. She has worked on a variety of brands and business models. She's got experience on the ad agency side, with roles at BBDO, and Lowe Lintas, as well as the brand side working for the Financial Times, Fresh Direct, (online ad platform) Ad Keeper, (shopping app) Keep.com, Xerox, (biometric identity company) CLEAR, and most recently, Everside.This conversation is incredibly valuable. Courtney opens up about recognizing burn out, accepting challenges that stretch your limits, and encouraging your team to question things. Plus, understanding your customer and having them tell your brand's story, mentors, inspiration and more.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Don McGuire is the SVP and CMO for Qualcomm, the world’s largest wireless technology innovator. Chances are if you use a camera on your phone, use wireless headphones, play video games, make a phone call, or drive an electric car, you are likely using something Qualcomm invented. Don has a rich career in tech, working for companies like AT&T, Sprint, Cricket, Intel…and now Qualcomm. Jim and Don dive into Don's beginnings in telecommunications which started out selling cell phones when the only mobile phone at the time could be found as part of a luxury car. They delve into the skills he acquired from one position to the next, culminating in a broad scope and understanding of the intricacies of the industry, that eventually led him to the role of CMO. Plus infusing credibility in your marketing, the CEO/CMO relationship, the alignment of business and marketing goals, the value of brands owning their narrative, and more.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guy Kawasaki is the Chief Evangelist at Canva, the easy-to-use graphic design platform that prides itself on giving its users the tools and knowledge to make graphic design as simple as possible. Guy is a multi-hyphenate who is best known for his stints at Apple—being the software evangelist from 1983-1987—and returning to become their Chief Evangelist in 1995-1997. He has also worked, invested and advised other exciting companies, as well.In this wide-ranging conversation, Guy talks about why people should not try and replicate Apple's success—and what all successful companies have in common. He also talks about what drew him to Canva and his core beliefs on marketing.Guy has a podcast titled "Guy Kawasaki’s Remarkable People Podcast." In each episode, Guy speaks to thought leaders, legends and iconoclasts. New episodes of his podcast come out every Wednesday morning on Apple Podcasts, Spotify or wherever you get your podcasts. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lara Hood Balazs is the EVP, General Manager, and Chief Marketing Officer of Intuit, the $9.6 billion in revenue financial software firm. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, and recently acquired e-mail marketing platform Mailchimp and credit score and reporting platform Credit Karma. Lara has a wide range of responsibilities at Intuit, overseeing the marketing for all of its products. In this conversation, Lara shares how she prioritizes and keeps track of all of her initiatives. She also discusses Intuit's corporate discipline and how they are always acting in the interests of their consumers.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Than Hartsock is the Director of Corn & Soybean Production Systems at John Deere. Not only is John Deere an iconic 184-year old company with nearly $40 billion in revenue, but it's also a world leader in providing advanced products, technology and services for those who are revolutionizing agriculture and construction.During Jim's time as a CMO, he discovered that one of the strongest partnerships for a business is when marketing and R&D come together. In this conversation, Than talks about how he works with the marketing department to make sure everyone is on the same page. This discussion is a great example of the benefits that come out of R&D and marketing teams coming together.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aron North is the Chief Marketing Officer of Mint Mobile. Mint Mobile is a private telecommunications company that sells mobile phone services and has grown 90,000% in the last five years—and one of its largest owners is actor Ryan Reynolds. In this conversation, Aron talks about working with Ryan Reynolds—and how Mint and Ryan work together to engage with their consumers. Aron also talks about how his tenure at Taco Bell gave him great insights into engaging with consumers and how his "outside in thinking" gives him a competitive edge. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessica Robertson is the Chief Content Officer at TOGETHXR which is a brand-new media and commerce company with a mission to feature a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers. The founders of TOGETHXR are four world-class athletes, all Olympic Gold Medalists, Alex Morgan, Chloe Kim, Sue Bird, and Simone Manuel. Their objective is to disrupt the inequitable pattern in sports and media—only about 4% of sports coverage is women's sports. In this conversation, Jessica talks about the impact storytelling has on DE&I and what marketers and executives can learn from great storytelling—especially when it is rooted in purpose. The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ricky Engelberg is the CMO at Vista (formerly known as VistaPrint), the $1.4 billion brand that helps small businesses grow and prosper by offering a range of services including marketing material signage to graphic design services. In this conversation, Ricky talks about his deep passion for brand marketing and why marketers need to be brand evangelists. Ricky shares how working with founders at Nike and Vista gave him a richer vision for the brands he has worked on—and more.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle (Cervantez) Van Slyke is the Sr. Vice President of Marketing & Sales at The UPS Store, a subsidiary of UPS and the nation’s largest retail network of shipping, postal, printing and business service centers. Michelle has held this role for nearly 12 years, leading all marketing for a network of more than 5,000 retail locations and overseeing their ambitious store redesigns to meet the growing needs of consumers.In this conversation, Michelle talks to Jim about how she and her team learn from store associates to better serve customers. She also talks about working with her parent company's CMO to achieve a singular vision for the company—plus, how she manages such a large scope of responsibilities.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of the CMO DE&I mini-series, Jim welcomes two guests from Providence, a non-profit health care system operating multiple hospitals across seven states. Joining him are Karen Ashley, Associate Vice President of Diversity, Equity & Inclusion, and Melissa Tizon, VP of National Communications.Karen has been in the DE&I space for over ten years, and in this conversation, Karen explains why DE&I is different now. Karen and Melissa also talk about the importance of DE&I in a healthcare company and how DE&I is the future for recruiting. The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kathy Fish is the recently retired Chief Research, Development and Innovation Officer of Procter & Gamble. Kathy retired in 2020 and was at P&G for over 40 years. This episode will explore the relationship between Marketing and Research and Development within a company. P&G excels in both disciplines, and Kathy talks about the best strategy to align the goals of each team. She also discusses GrowthWorks, an initiative she launched to bring lean innovation to scale at P&G (which would later become a Harvard Business School case study).CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrea Brimmer is the Chief Marketing and PR Officer for Ally Financial. Ally Financial is one of the largest car-finance companies in the U.S. and is the 17th largest bank in the United States by assets.In this conversation, Andera talks about how Ally Financial is creating spaces for leadership to interact and listen to team members to discuss DE&I. She also talks about how Ally's business decisions and new ventures are created with DE&I in mind.The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer Davis is the Chief Marketing Officer of Learfield, the leading media and technology company in college sports. If you are a college sports fans, chances are you have used or experienced their products. Previously, Jennifer was the Head of Product Marketing Management for Amazon Web Services. She also held marketing roles at Intel Corporation, Honeywell, Planar Systems, Inc. and more.In this conversation, Jennifer talks about the interesting role she has as a marketer when it comes to connecting all of these different channels at Learfield. She also discusses how she is a big believer in memos and gives insights into her decision making process.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Jim Stengel is welcoming back his fourth-ever guest that was on the podcast back in 2019. That's right—it's Frank Cooper, the Senior Managing Director & Global Chief Marketing Officer at BlackRock, a global asset manager and technology provider with the purpose of helping people experience financial well-being.In this conversation, Frank talks about how his experience as a Black executive helps inform BlackRock's DE&I decisions and initiatives. The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The CMO Podcast, Jim is joined by Bethany Quam, Group President at Blue Buffalo Co. The company is the leader in premium quality, all-natural pet nutrition and General Mills' fastest-growing categories which is up 25% in the most recent quarter. Bethany has been with General Mills for nearly 30 years—and, in her words, she's had five different careers within the company. In this conversation, Bethany talks about her experience continuing a founder's story after an acquisition. She also talks about the importance of doing something new often and the best ways to give feedback. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The CMO Podcast's DE&I mini-series, Jim is joined by Charisse Hughes, SVP & Global CMO at Kellogg Company, and Stacy Kemp, Principal/Partner at Deloitte.In this conversation, Charisse and Stacy discuss the importance of diversity, equity and inclusion. They discuss how Kellogg Company is focusing on how to implement DE&I across the entire organization and why authenticity matters—plus, how looking inward at Kellogg Company's DE&I goals made the brand's offerings and engagement more diverse.The CMO Podcast's DE&I mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Trust is easily one of the most important and valuable building blocks for any brand or company today. But how is trust earned, maintained and measured? In this episode of Office Hours, Jim and his guests are going to answer those questions, along with questions that listeners have submitted on the subject of trust. Joining Jim for this episode is Suzi Watford (EVP Consumer & Chief Marketing and Membership Officer at Dow Jones and The Wall Street Journal) and Ashley Reichheld (Customer, Brand & Experience Practice Lead and a principal at Deloitte Digital, leading the HX TrustID platform).If you have any questions about Deloitte Digital's HX TrustID platform you can email Ashley at, areichheld@deloitte.com . If you have a question for us, leave us a voicemail at (781) 786-8885‬ or email us your question at cmopodgmg@gmail.com and we will try to feature it in future Office Hours episodes!CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kwasi Mitchell is the Chief Purpose Officer and a Principal at Deloitte Consulting, the largest professional services network in the world. As Cheif Purpose Officer, Kwasi oversees several important initiatives for Deloitte including DE&I, sustainability, climate change, and more. He also lead DE&I for Deloitte's consulting practice.In this episode, Kwasi talks to Jim about organic strategies to implement DE&I in organizations. He also shares how to efficiently measure DE&I, and why DE&I should not be viewed as a one size fits all solution. The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the first episode of our DE&I (Diversity, Equity, and Inclusion) mini-series, Jim speaks with Carla Zakhem-Hassan. This episode was recorded before Carla was appointed Chief Marketing Officer at JPMorgan Chase. She formerly held the roles of Chief Brand Officer and Chief Marketing Officer at Citi.In January 2019, Citi’s then CEO Michael Corbat declared that Citi’s pay equity was unacceptable—and he made a public commitment to change it. In this episode, Carla and Jim discuss the headway she was making at Citi to address the pay gap. Carla also talks about how her own upbringing as an immigrant and woman in corporate America helped inform her decision-making for DE&I initiatives. The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Micky Onvural is the CEO of Bonobos, the largest clothing brand ever built on the web in the US. Bonobos was founded in 2007 and was acquired by Walmart in 2017. Micky joined Bonobos in 2016 as their CMO and was promoted to CEO in 2018.In this conversation, Micky talks about how she transitioned into her current role and how there is no guide to being a CEO. She dives into how she keeps her communications open with her entire staff and why she leads through positivity and vulnerability. Micky also shares insights on how she has been leading the apparel company through the pandemic and the great resignation. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Diversity, Equity, and Inclusion are three words that many brands and companies have been talking about a lot since the events of 2020, but DE&I has been around for more than just a couple of years. In this mini-series, Jim will be talking to marketers and executives about the ways they are promoting DE&I in their organization. Jim will talk to his guests about initiatives they are implementing in their company, how they are succeeding, and why DE&I is vital to their bottom line. The first episode of the DE&I mini-series will come out on Thursday of this week, and then every Monday on Apple Podcasts, Spotify, or wherever you listen to podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Heidi Cooley is the SVP and Chief Marketing Officer of Crocs, the iconic shoe company founded in 2002 and known for their signature clog design made from foam with several holes. In 2020, Crocs had $1.4 billion in sales and 13% growth. It's had even stronger growth so far in 2021—plus, a stock price that has nearly tripled in a year.In this conversation, Heidi talks about the strategies she and her team created to make Crocs one of the most popular footwear brands. Heidi explains how Crocs thinks about their partnerships, activations and how they connect with their consumers everywhere.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Rowley is the Vice President of Marketing at Panasonic System Solutions Company of North America. Panasonic is a major Japanese multinational electronics and technology corporation—and it may be one of the most misunderstood companies in the world. It’s an 8 trillion yen company, which translates to roughly 72 billion dollars in sales. The majority of its business is in leading-edge B2B technologies in fields like technology, information systems, construction and electronics.In this conversation, Brian talks about what marketing is like for the 103-year-old company that is headquartered in Japan, where there is no direct Japanese translation for the term "marketing." He also talks about how Panasonic is playing the long game and is thinking about the next 100 years. Brian is also a podcaster and talks about the importance of having a company podcast to share insights and initiatives throughout the organization. You can listen to Panasonic's podcast The Big REthink on Apple Podcasts, Spotify or your favorite podcast app!Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zena Srivatsa Arnold is the Global Chief Digital & Marketing Officer at Kimberly-Clark, the multinational personal care corporation with brands such as Kleenex, Kotex, Cottonelle, Huggies and many more! Before joining Kimberly-Clark, Zena held various roles at Google, Kellogg Company and Procter & Gamble where she and Jim partnered on several marketing initiatives with Folgers & Olay. In this conversation, Zena tells Jim about how her time working at a technology company helped her move faster at Kimberly-Clark. She also discusses how her team is measuring its brand's impact across the world and shares successful strategies for connecting to consumers with purpose.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kim Caldbeck is the Chief Marketing Officer at Coursera, one of the largest online learning platforms in the world—and it is only 9-year-old. Kim has been with Coursera for over six years and has been CMO since 2018. Previously, she held various marketing roles at Facebook.In this conversation, Kim talks about how Coursera connects with its learners and how her time at Facebook helped her scale Coursera. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deena Bahri is the Chief Marketing Officer at StockX, which is an online marketplace with a unique bid-ask model. StockX’s special formula has rocketed the company to a recent multibillion-dollar valuation. Before joining StockX, Deena held marketing positions at Reebok, The Ladders.com, Gilt Groupe, Birchbox, Juicero, and Helix.In this episode, Deena discusses how StockX stays customer-centric and all the ways they listen to their consumers, fans, and employees on all levels. Deena also talks about StockX's roadmap from growing the business to growing the brand. This is a great episode about how brands can successfully scale while connecting with their users. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Smith is the CMO of NPR, the independent, non-profit media organization that was founded with the purpose to create a more informed public—crucial to every democracy. Previous to this role, Michael was with several entertainment brands including CBS, Disney ABC Television, The Food Network, the Cooking Channel, and Scripps Networks Interactive.In this episode, Michael shares his insights on how to market a national media brand and why NPR is different from any of his previous organizations. Michael discusses how NPR is not only diversifying their talent, but also how his team is bringing their legacy audience along for the ride. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In our inaugural episode of Office Hours, Jim is joined by Tanneasha Gordon, Partner / Principal at Deloitte & Touche, and Kelly Leger, Partner Managing Director at Deloitte Digital, to answer your questions about the future of digital advertising in a cookieless world. Jim and his panel of participants take a critical look at what will happen when third-party cookies begin to disappear and how your organization can be proactive about it.Have a question for us? Leave us a voicemail at (781) 786-8885‬ or email us at cmopodgmg@gmail.com, and we will try to feature it on future Office Hours episodes!Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Introducing a new series to The CMO Podcast, ‘Office Hours!’ In each episode of this show, Jim will be joined by experts to discuss a trending topic in marketing. Not only will they go in-depth on the topic, but they will also be answering your questions on the topic!Want to Jim a question? You can leave a voicemail at (781) 786-8885‬ or email your question at, cmopodgmg@gmail.com,!The first Office Hours episode will be about Advertising in a Cookieless World which will premiere on The CMO Podcast channel on Wednesday 9/8.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jack Reynolds is the CMO of Free People, the apparel and lifestyle brand which is part of the Urban Outfitters Group. Jack has been with Free People for five years and was recently promoted to CMO in April. Before joining Free People, Jack was at Bertelsmann Media Group managing online and direct programs for 13 years.Jack didn't start his career as a marketer—he actually had ambitions to work in the music industry as an A&R representative. He started on his path as a marketer when he was trying to find strategies to promote his artists. In this conversation, Jack shares his blueprint for connecting a brand's voice to new and existing consumers. He also talks about the importance of patience in the role of a marketer and why listening is the most important tool you can have in your arsenal. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ali Weiss is the Chief Marketing Officer of Glossier, Inc. which was founded in 2014 on the belief that beauty isn’t built in a boardroom (rather, it happens when you’re a part of the process). Glossier began with Into The Gloss, a beauty website devoted to people sharing the products they love—and later transformed into a direct-to-consumer beauty juggernaut with a reported valuation in the billions. Ali has been with Glossier for six years and was promoted to CMO in June 2021.In this episode, Ali shares how her team is involved with their consumers and how they process every piece of feedback. She also talks about how Glossier stays creative—plus, we get a first-hand look at how special this brand is to its consumers.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Not only is Cindy Davis the Executive Vice President and Chief Brand Officer at Bed Bath & Beyond, but she is also the President of Decorist, an online interior design service that is a sister company to Bed Bath & Beyond. Cindy is about 15 months into her role and has hit the ground running. The organization is undergoing a massive transition, and they are remodeling nearly half of their retail locations while consolidating several stores. They are also launching several new brands at the pace of one new brand per month.In this discussion, Cindy shares her framework of laddering up the sub-brands messaging to the overall ethos of the parent brand. She also shares how the Bed Bath & Beyond retail locations are changing and how she is always keeping the customer in mind when making these decisions. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of The CMO Podcast, Jim Stengel recaps this year's Cannes Lions International Festival of Creativity, with a panel of remarkable guests. This episode was recorded over a Zoom session organized by VaynerMedia with roughly 150 marketers in attendance. A big thanks to Suzanne Fanning from Wisconson Cheese for sending participants a wonderful cheese spread for this virtual event, and Gary Vaynerchuk for sending a bottle of Empathy Wine to pair with it. First, we hear from Steve Latham, the Head of Talent & Training at Cannes Lions International Festival of Creativity, for an overview of the five-day virtual event. Then, Jim chats about some major takeaways from the event with Pedro Earp from Anheuser-Busch InBev, Hana McTaggart from Loon, Shannon Taylor from Procter & Gamble, Amanda Rassi from The Kroger Co., Garrett McGuire from Merrell and Gary Vaynerchuk from VaynerX and VaynerMedia.If you have any questions or are interested in signing up for the Cannes Lions CMO Accelerator program, please email Steve Latham at stevelatham@canneslions.com.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gail Tifford is the Chief Brand Officer at WW (formerly Weight Watchers), a scientifically proven program for weight loss and wellness with digital, in-person and virtual workshops, along with personal coaching solutions to help people meet their goals. Before joining WW in 2018, Gail held multiple positions at Unilever and was VP of Strategic Partnerships at MTV Networks/Viacom.In this conversation, Gail talks about how she helped WW transform from a weight loss company into a lifestyle brand. She shares the insights Oprah gave her when she joined the company. Plus, she talks about her very first meeting with WW's President and CEO Mindy Grossman. This episode offers great takeaways about how to both build a strong culture and how to change a brand's image.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aimee Johnson is the Chief Marketing Officer at Zillow Group, an American online real estate marketplace company with the mission to give people the power to unlock life’s next chapter.Aimee Johnson joined Zillow Group in November 2018. Previously, she was at Starbucks for over 14 years—starting as Director of Coffee Strategy and Innovation and working her way up to SVP of Digital Customer Experiences. Among many of her accomplishments at Starbucks, she grew the loyalty program from 2 million to over 14 million customers and drove a minimum of 33% incremental growth year over year.In this conversation, Aimee talks about Zillow's new mission, their pandemic traffic and how she is leading their marketing efforts.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Linda Lee is the Chief Marketing Officer of Meals & Beverages at Campbell Soup Company. This 152-year-old diversified, "Mmm, Mmm Good" food company generates about $8.7 billion in sales. In this conversation, Linda talks about her unique career path. With a degree in chemical engineering, she began as an engineer and went on to hold several marketing positions at companies like General Mills, Mondelēz International and more. Linda talks about how her background as a scientist helped shape her practices as a marketer. She also dives into the importance of focus when it comes to marketing goals and how she and her team use that to their advantage.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fara Howard is the Chief Marketing Officer at GoDaddy. GoDaddy is the world’s largest online services platform with 20 million customers, 80 million-plus domain names and about 9,000 employees. Before joining GoDaddy, Fara worked with brands like Amazon, Vans, Dell, Gatorade, and more!In this conversation, Fara gives us a masterclass on the tenets of creating a first-class in-house creative agency, and how brands should play into the content. She also talks about the benefits of external partners in an internal agency and why experimentation matters.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michele Ghee is the CEO of Ebony and Jet, the iconic and storied Black magazines that were launched by Chicago publisher John H. Johnson about 75 years ago. Over the past 20 years, she has been an executive with The Weather Channel, A&E Television, CNN, BET, and William Morris Endeavor. Michele has been at the helm of Ebony and Jet for a few months now. The new owners of the brand are former NBA player Junior Bridgeman and his family—and they have big plans in store. In this conversation, Michele covers a lot of topics, including how she builds and manages teams. She discusses how she is living her purpose as the CEO of these brands and the exciting challenge of bringing these brands to life using modern channels. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jed Berger is the Global Chief Marketing Officer at American sportswear and footwear retailer Foot Locker Inc. With approximately 3,000 retail stores in 27 countries, the company oversees a portfolio of brands such as Champs, EastBay, SideStep and Kids Foot Locker.In this conversation, Jed talks about what he does not like about marketing these days and why the best approach to marketing lies in storytelling. Jed also talks about how his diverse career path as an entrepreneur trained him to be a better marketer and stay ahead of trends.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Corey Maynard is the CMO of Ooni Pizza Ovens, the fast-growing brand that created the category of portable backyard pizza ovens and has since expanded into other pizza-making tools and equipment. Before joining Ooni in 2020, Corey was the CMO of the popular cooler and drinkware company YETI.In this conversation, Corey discusses what it's like to lead a marketing team for brands that are experiencing growth at an extraordinary rate. He also talks about how marketing has evolved among the wake of privacy concerns and how it pays to be smart and creative during these times. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dipti Kachru is the Chief Marketing Officer of U.S. Wealth Management at JPMorgan Chase & Co. Dipti was born in India and later moved to the United States. She has been working in financial services since 2008, when she joined Oppenheimer Funds, before moving to JPMorgan Chase & Co. in 2011. In this conversation, Dipti talks about what it is like to have a great marketer for a boss. She also reflects on the challenges that come with being a marketer for financial services and wealth management. Although it is challenging, Dipti is finding success when it comes to attracting millennial investors by redefining what "wealth" means. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Galloway is the Chief Marketing & Innovation Officer at the fan-favorite 95-year-old chocolate brand Godiva. John began his marketing career at public relations firm Burson-Marsteller, which began a journey to work on brands such as Miller beer, Mountain Dew, Pepsi, and more!In this conversation, John talks about how Godiva is bridging the gap between luxury and accessibility. John also discusses how his mentors have shaped him as a leader and why it is important to have loyalty to the brand you work for, especially when you are off the clock.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sophie Bambuck is the Chief Marketing Officer at Everlane, which is a clothing brand that differentiates itself on a concept it calls “Radical Transparency.” That means showing the consumer the costs and business practices associated with the company’s products. Sophie is Everlane's first-ever Chief Marketing Officer in the company's 11-year history. Before joining Everlane as their first CMO, Sophie held marketing positions at Nike including the VP of Global Brand Marketing. Along with multiple roles at Nike she also served as the VP&CMO of Converse. In this conversation, Sophie talks about the hard decisions she has had to make on her journey as a CMO. She also talks about a brand vs product company, and why Nike is the best education for a marketer.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this special episode, Jim welcomes a senior marketer and a creative director to talk about their partnership and their relationship in what he is calling a "blueprint for brands and partnerships." His guests today are Jon Hall, Director of Market Strategy at Whirlpool Corporation, and Atit Shah, Chief Creative Officer at Digitas North America.Jon and Atit worked together when Jon was the Head of Marketing for JennAir, which is Whirlpool's line of luxury appliances. Jon and Atit successfully rebranded JennAir into a hot brand and won a Gold Effie for their JennAir marketing campaign. This episode is a deep dive into the partnership between these two leaders, and a behind-the-scenes look at a successful relationship between a marketing team and an agency team. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabell Marquez is the CMO of Dreyer's Grand Ice Cream. Dreyer's parent company, Froneri is the second-largest global producer of ice cream, behind Unilever. Elizabell oversees the marketing for beloved ice cream brands including Häagen-Dazs, Outshine, Drumstick, Dreyer's, Edy's and more!In this conversation, Elizabell talks about her management style, and why being a leader means being honest with your team. She also talks to Jim about her highly anticipated new ad campaign, why customer interactions are so important and much more! Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Suzi Watford is EVP & CMO at The Wall Street Journal, where she oversees global sales and marketing. The Wall Street Journal now has the largest membership in its history—and Suzi is responsible for the fast-growing Live Journalism conferences and events business, WSJ partnerships and the global loyalty proposition WSJ+.In this conversation, Suzi and Jim discuss the new vision for WSJ and how they are effectively evolving the brand to digital. She also discusses how they are attracting new subscribers while continuing to delight those who have been reading the WSJ for many years.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rupen Desai is the Global Chief Marketing Officer for the Dole Sunshine Company. Dole is a world leader in growing, sourcing, distributing, and marketing a wide variety of fruit and healthy snacks.In this conversation, Rupen shares his career philosophy and his unique way of measuring his career by moments of oxygen. Rupen and Jim also discuss the importance of trust currency and how short-term profits won't matter if your purpose is not aligned with long-term thinking.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Telisa Yancy is the Chief Operating Officer of American Family Insurance (AmFam). In July, she will be overseeing their direct-to-consumer businesses. She has been with AmFam for 12 years and previously served as their CMO. American Family is a diversified casualty/property insurance company with 13,200 employees.In this conversation, Telisa talks to Jim about what makes AmFam different than any other insurance company in their category. Telisa also shares her thoughts on why marketers succeed when they look outside their category and why the best marketers tend to be the most curious people in the organization. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Preis is the Chief Marketing Officer at Anthropologie, a furniture, beauty, and clothing retailer with approximately 200 stores across the U.S. and Canada. This past year has been especially tough for retailers, but Elizabeth and her team made strides to build up their online presence. But that's not all she changed during COVID-19, and in this episode, she shares everything else that has changed.Elizabeth and Jim discuss how she is leading her team remotely, and creating a playbook to make sure her team does not burn out while working from home. She also discusses how her team's creativity is fueled by data, and why she loves being a marketer for AnthropologieSupport our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Raja Rajamannar is the Chief Marketing & Communications Officer and President of Healthcare Business at Mastercard. Raja has previously been on the podcast to discuss his role as the CMO of Mastercard—and once more to talk about how his organization and team handled the early days of the COVID-19 pandemic.On today's episode, Raja talks about his new book, "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers," which takes a look into the future of marketing and what brands can do to meet consumers there. "Quantam Marketing" is available now where all good books are sold, including Amazon. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kory Marchisotto is the Chief Marketing Officer for e.l.f. Beauty and President at Keys Soulcare. Founded in 2004, e.l.f. (short for EyesLipsFace) is a brand Gen Z loves—which is no accident. The company's annual revenue is roughly $300 million, and at the time of this recording, its stock price was at a 52-week high.Before joining e.l.f. Beauty, Kory worked for skincare and beauty brands like bareMinerals and Shiseido. In this conversation, Kory talks about how e.l.f. is succeeding by rediscovering its founder's purpose, looking beyond its category for partnerships with companies that share their values, and above all—loving their brand and its consumers.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Karen Walker is the SVP and Chief Marketing Officer at Intel Corporation maker of some of the world's most popular semiconductor chips. Intel chips can be found in some of the world's most popular computers including, Lenovo, HP, Dell, Apple, and many more.This conversation was recorded the day after Intel launched their brand new advertising campaign with Justin Long who was known as the Mac guy in the very popular Mac Vs PC commercials from the early 2000s. Karen also talks about why she was excited to join Intel, and how her team is evolving the brand.  Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrea Zaretsky is the Chief Marketing Officer & Managing Director for E*TRADE, the popular website and app that allows people to trade financial assets including stock, futures, mutual funds and much more. Andrea was on the marketing teams of companies like American Express, Toys "R" Us and Sephora before joining E*TRADE. She joined E*Trade in September of 2019, and during her time there, she led her team through the early months of the COVID-19 pandemic. Later in 2020, E*TRADE was acquired by Morgan Stanley. In this conversation, Andrea talks about managing her team through all of these changes, and how brand purpose really sets E*TRADE apart from other trading apps.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Claire Bennett is the Global Chief Customer Officer at IHG Hotels and Resorts, a hospitality company with almost 6,000 hotels across nearly 100 countries. IHG owns several brands, including Holiday Inn, Kimpton, Hotel Indigo, Crowne Plaza and more. In this conversation, Claire shares how IHG has adapted over this past year in order to stay competitive, safe and relevant. Claire also dives into how this year shaped her as a leader and how she brings her team together.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Omar Rodriguez Vila has a PhD in Marketing from the Goizueta Business School at Emory College where he currently teaches marketing. Omar is the second professional educator/lecturer on The CMO podcast, and before going into academics full-time, he held marketing positions at several companies including, Coca-Cola, McCain, and more. In this episode, Omar talks about how the role of the CMO is changing and how it will continue to evolve. Omar also discusses the best marketing strategies from his perspective as an educator and why leading from the middle brings out the best in organizations and campaigns. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deborah Wahl is the Global CMO at General Motors. Previously, Deborah has held the role of CMO at companies like McDonald's, Chrysler, and Lexus (just to name a few). Now, as the CMO of General Motors, Deborah oversees marketing for some of the most innovative automobile companies including Cadillac, Chevrolet, GMC, Buick, and more.In this conversation, Deborah shares how all 5 of her previous CMO roles have shaped her into the leader she is now. She also talks about the challenges of working with companies that do not value marketing and how to change their opinion over time.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of, Prosperity Through Purpose, Jim is taking a critical look at Ad Age's Marketer of 2020, TikTok! This social media platform is in more than 150 countries and has over 100 million active users in the US alone. But can they capitalize on their momentum? Joining Jim to analyze TikTok is Sam Avivi a growth consultant for The Jim Stengel Company, and Joah Santos the CMO at BERA Brand Management. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising.In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophisticated for streaming. He also talks about the biggest opportunities there are for marketers in streaming vs traditional broadcasting. In the second part of this episode, Jim and Scott are joined with a panel of some of the biggest advertisers including:Emily Callahan - Chief Marketing & Experience Officer, ALSAC, the fundraising and awareness organization for St. Jude Children's Research HospitalJackson Jeyanayagam - Vice President and General Manager of Direct-to-Consumer at The Clorox CompanyQuinn O'Brien - Vice President of Global Marketing and Brand at LenovoDino Bernacchi - Senior Vice President of Marketing at Cleveland BrownsAmy Bonitatibus - Chief Marketing & Communications Officer at Chase Home LendingTodd Kaplan - Vice President of Marketing at PepsiCoThis panel discussion focuses on how these companies are reaching their consumers through streaming and how they are creating advertising that resonates with cord-cutters. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Esi Eggleston is the EVP & COO NA Beauty and Personal Care at Unilever, owner of brands such as Dove, Axe/Lynx, Clear, TRESemmé, and more. Before joining Unilever, Esi was at P&G for 25 years and as SVP & GM of Global Cosmetics for 7 of them.In this conversation, Esi and Jim talk about the importance of taking time to step back from your career to see the bigger picture and make sure your efforts are aligned with your personal goals. Esi also talks to Jim about leadership and her own approach with her team. Plus, the relationships we build and what we mean to each other, and the importance of wellness in a post-Covid world. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The biggest day in advertising just passed, and on this special episode of the CMO Podcast, we are recapping it. This episode was recorded in front of a virtual audience with marketing executives from the biggest companies and brands. In this three-part episode, Jim and guests are discussing the themes of this year's ads during the big game—and how they were different than years past. The first discussion is with Julie Haddon, NFL's Senior Vice President of Global Brand & Consumer Marketing. Julie shares how the NFL met their fans during this unique year and how the brand became stronger amongst its fans, players and partners.In the second discussion, Jim speaks with the team behind the Inspiration4 commercial which featured an opportunity to support St. Jude Children’s Research Hospital. This panel includes Founder and CEO at Shift4 Payments, Jared Isaacman, and Rick Shadyac, President and CEO at ASLAC, the fundraising and awareness organization for St. Jude Children’s Hospital.Lastly, Jim recaps the night with some of the game's biggest advertisers, including:Monica Mody, VP Marketing, Budweiser at ABITodd Kaplan, VP Marketing at PepsiCoJohn Sass, VP of Advertising at Scotts Miracle-GroJack Hollis, SVP, Automotive Operations at ToyotaCasey Hurbis, Chief Marketing Officer-Rocket Mortgage + Detroit's In House AgencyAnda Gansca, CEO at KnotchGary Vaynerchuk, Chairman at VaynerXSupport our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSupport our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fun fact: 1 out of 3 wedding dresses in the US are sold by David's Bridal, making the company the market leader for wedding attire. This week on the podcast, we're chatting with Kelly Cook, the EVP of Chief Marketing and IT Officer at David's Bridal. Before joining David's Bridal in 2019, Kelly held leadership roles at Pier 1 Imports, DSW, Kmart, Continental Airlines and more.In this conversation, Kelly and Jim talk about the bridal company's simple yet powerful mission statement: "Existing For Magical Moments." Plus, Kelly discusses how that ethos was put to the test last year during the COVID-19 pandemic—and how David's Bridal is constantly evolving to make sure they serve "her" (the customer) and centering all of their efforts towards that goal. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Even though Apple’s iPhone has a smaller share by volume, it seems to be winning the smartphone battle. Apple does a way better job of leveraging their parent brand—but can Samsung catch up? In short, they are more than capable of doing just that.Joining Jim in this conversation is Ken Favaro, Chief Strategy Officer at BERA Brand Management, and Lisa Hillenbrand, Growth Consultant at the Jim Stengel Company and former VP of Global Marketing at P&G. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick Tran is the Head of Global Marketing at TikTok, the leading destination for short-form mobile video, with a simple purpose: to inspire creativity and bring joy to people. TikTok is one of the hottest companies right now and was one of the world's most downloaded app in 2020.In this conversation, Nick talks about starting his job during the early months of the COVID-19 pandemic. During those first weeks, he quickly learned that TikTok's main KPI is making sure that the app is living up to its purpose. Nick talks about how TikTok's greatest asset is their creator community—and how that fuels their creativity and agility as an organization.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andréa Mallard is the Chief Marketing Officer at Pinterest, one of the largest social companies in the world and a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Pinterest was founded in 2009 and has roughly 440 million active users per month. Andréa has been the CMO for two years and is Pinterest's first CMO.In this conversation, Andréa talks about noticing how people actually use Pinterest and acting on that (instead of only focusing on how it was designed and intended to be used). She also talks about how marketing is a blend of art and science that is best told through storytelling, which is why Pinterest is not just a visual discovery engine—but it's also a place to find answers.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, hear Jim moderate Innovators Who Made The Impossible Possible, a panel hosted by Contentsquare. Contentsquare is an analytics platform that captures and analyzes every digital interaction on your website or app to tell you what content is working and what’s falling flat.On this panel, we have Alexis Lanternier, the EVP of eCommerce at Walmart Canada, and Ekta Chopra, the Chief Digital Officer at e.l.f. Cosmetics. The panel discussion revolves around delighting your consumers online and how COVID-19 has accelerated online shopping.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Orla McAleer is the Chief Marketing Officer for Alltech, a private company that develops agricultural products for use in both livestock and crop farming, as well as products for the food industry. Orla has been with Alltech for 18 years and has been CMO for 4 of those years. In this discussion, Orla talks about the importance of principals to the growth of a company, along with the power of a founder's story. She also talks about how she was able to align Alltech's work culture with its corporate mission, and the importance of purpose even in a category as specific as theirs.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deodorant is a $3 billion category in the US, and on this episode of Prosperity Through Purpose Jim and his guests are taking a close look at the deodorant Secret. Secret is one of the best-known brands in the category, but space is becoming crowded with the likes of smaller brands and private labels that are offering natural and aluminum-free products. So how is Secret staying ahead? Joining Jim to answer this question and to discuss how Secret is doing it are, Carolyn Hennessey a former P&G executive and now an independent consultant, and Jeff Peacock the President and Co-Founder at BERA  the predictive analytics brand tech platform.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Norman de Greve is the Chief Marketing Officer at CVS Health, which includes the brands CVS Pharmacy, CVS care mark, Aetna, Minute Clinic Omnicare, and more. Norm joined CVS in 2015, with the ambition to change healthcare. In this conversation, Norm talks about how he is doing that in this role. From ending tobacco sales in stores to the challenges of coming into a job with this sense of scope. Norm also talks about how CVS is trying to make healthcare more accessible in the USA across all of its business offerings. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily Callahan is the Chief Marketing and Experience Officer for ALSAC, the fundraising, and awareness organization for St. Jude Children’s Research Hospital. Emily is their first CMO and before joining St. Jude she was the SVP of marketing for, Suzan G. Korman for the cure. In this conversation, Emily talks to Jim about being the first marketing officer for ALSAC, and how her leadership is helping St. Jude's fundraising and awareness. She also talks about the importance of purpose within the organization, and how her team makes the best of their budget. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stephanie Preiss is the Vice President of TV and Audio for The New York Times. Founded in 1851, The New York Tims is the national newspaper of record, and over the past decade, The New York Times has been taking their journalism to digital mediums which is what Stephanie oversees. This conversation was recorded as part of the Kellog Northwestern Marketing Leadership Summit and Jim and Stephanie talk about the future of The New York Times' approach to storytelling and bringing their print integrity and storytelling abilities to different mediums. She also talks about the impact these new platforms have for advertisers, marketers, consumers, and how these platforms are maturing. Click here for Jim's takeaways on the Kellog Northwestern Marketing Leadership Summit.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alexandra von Plato is the CEO of Publicis Health which is a healthcare communications network that comprises nearly 12 agency brands. PHCG was established in 2003, and was the first healthcare-specific network in communications, and their goal is to create effective marketing and advertising for major pharmaceutical and healthcare companies. In this conversation, Alexandra talks about how her career as a creative helps inform her executive decisions, and how storytelling is at the core of their business decisions. She also discusses how messaging and her business has been affected by COVID-19. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brad Hiranaga is the Chief Brand Officer for General Mills, North America. General Mills is a 154-year-old legacy brand that generates $18 billion in revenue, with over 100 brands in 15 categories in its portfolio. Brad has been with General Mills for over 15 years and has worked on some of their most innovative marketing campaigns. In this conversation Brad credits his family for his success as a marketer and explains why it's important to always listen to your intuition, even when the data says otherwise. Brad also shares his approach for dealing with failures, how General Mills is adopting purpose across its brands, and how brand loyalty informed Brad's instincts as a marketer.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The iconic retail store Target is a 118-year-old company that generates $75 billion a year. Target is surging on both purpose and revenue. In a time where so many retailers are facing uncertainty and bankruptcy, Target is growing like crazy—and in this episode, we dig into why.Joining Jim on this episode is Samantha Avivi, a growth consultant at The Jim Stengel Company, and Joah Santosthe, Chief Marketing Officer at BERA, the predictive analytics brand tech platform. Together, they discuss how Target scores on growth, purpose, and more. Full disclosure, The Jim Stengel company is a partner and investor in BERA.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Al Jansen is the Executive Vice President-Sales & Marketing for Butterball, the largest purveyor of turkey products in the United States. Al oversees marketing, product research and development, customer service, integrated business strategy and more!This is Butterball's busiest time of year, and on this Thanksgiving-themed episode, Jim and Al talk about all things turkey. From Butterball's eponymous turkey hotline which helps millions of consumers cook for their family on Thanksgiving, to building trust with consumers. In this conversation, Al talks about how his team plans for this time of year, and how Butterball lives and breathes by its team mentality. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vince Hudson is the SVP Global Brand Strategy and Marketing Operations at the 47 billion dollar multi-national financial services company, American Express. Before joining American Express Vince worked at Diago, BET, Samsung, P&G, and more!In this conversation, Vince tells Jim about what attracted him to brand management, and how the world of marketing is changing for the better. Vince also talks about successful product launches including Crest White Strips, and Prilosec. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thomas Ranese is the Vice President of Global Marketing for Uber which has a 62 billion dollar (by market cap) transportation and delivery company. This is an excellent episode from our second Uber executive on The CMO Podcast, and as an industry disruptor and innovator, the brand keeps redefining their mass effect on the world. In this conversation, Thomas talks about his experience from humble beginnings to the ivy league. Thomas worked at a lot of notable companies including the management consulting firm McKinsey & Company, Google, and many more. He began working at Uber right before COVID-19, and in this interview, he talks about how Uber is helping communities all around the world and working diligently to make sure their drivers are safe. Plus, how brands are evolving to do good work and make positive change.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Quinn O’Brien is the Worldwide Group President of Global Marketing and Brand for Lenovo. Lenovo is a $51 billion multinational technology company with 54,000 employees. Before joining Lenovo, Quinn spent 20 years at marketing agencies, and 11 of those at Ogilvy. Quinn discusses how his agency experience lead him and his team to create an innovative in house team creative team. In this conversation, Quinn tells Jim the most important trait he looks for when hiring a candidate for his team. He also talks about how curiosity drives his marketing campaigns, and how that helps informs his decisions. He also discusses how it's important to transform yourself and become your potential customer.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Prosperity Through Purpose is a series of the CMO Podcast that goes deep on brands finding success in their purpose-driven marketing, In this episode, we take a look at Panera Bread and their new subscription coffee program, and how Panera Bread has been growing since the COVID-19 outbreak. Joining Jim on this episode of Prosperity Through Purpose is Lisa Hillenbrand a growth consultant for The Jim Stengel Company, and Ryan Barker who is the founder and CEO of BERA. BERA created the first predictive brand tech that measures exactly what impacts profitability and brand awareness. Full disclosure, The Jim Stengel company is a partner and investor in The Bera Group. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Carla Hassan is the newly appointed Chief Marketing Officer at Citi. Carla has been with Citi since 2017 as their Chief Brand Officer, now she is focusing on merging the marketing and branding organizations to streamline Citi's messaging. Before joining Citi, Carla was the CMO at ToysRUs, PepsiCo and Kellogg’s.In this conversation, Jim and Carla talk about the importance of driving business by building the brand to drive growth. She also talks about how she lobbied Citi's leaders to change their marketing strategy by merging marketing and branding, how Citi plans on practicing performance through purpose, and how she plans to shine a light on inequality and reducing the pay gap at this role. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Carolyn Tisch Blodgett is the former Head of Global Marketing & Current Strategic Advisor at Peloton Interactive for Peloton, the premiere hardware and service exercise brand. For the past four years, Carolyn has led the marketing efforts for this kickstarter project that grew into a household name. In this conversation, Carolyn talks to Jim about how she spent those years creating the voice and marketing strategy for Peloton, and the journey of taking a startup to one of the most iconic lifestyle brands in this era. She also talks about how she built Peloton's marketing strategy from the ground up, and how to scale a startup brand to an international powerhouse. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shelley Haus is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has more than 1,200 stores in the United States. Ulta Beauty is one of the fastest-growing retailers in the world and has done an excellent job connecting with their consumers during the COVID-19 pandemic. In this episode, Jim talks to Shelley about how Ulta Beauty was able to connect with consumers nationwide during the COVID-19 pandemic. She also talks about how the leadership team has been in touch more since COVID-19, and how Shelley's collaborative relationship with their CEO and CFO is fueling Ulta Beauty's success.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Monica McGurk is the Chief Global Growth Officer at The Kellogg Company. Kellogg's is home to some of America's favorite food brands, including Frosted Flakes, Morningstar, Cheez-It, and so many more. This isn't Monica's first position as a marketing officer at a food company. Before joining Kellogg's, Monica was the Chief Global Growth Officer for Tyson Foods and an SVP at The Coca-Cola Company. In this conversation, Monica talks about how she helps define the purpose of The Kellogg Company, and how that purpose touches all of its brands. She also talks about the exciting challenges of overseeing all of these brands, and how she is leading her organization through COVID-19. Lastly, Monica talks about how she is managing her time to not burn out, and how she transitioned her career from a strategy consultant to a marketer.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the inaugural episode of, Prosperity Through Purpose, a series that goes deep on brands finding success in their purpose driven marketing, we take a look at single-serve frozen meals. This nearly billion-dollar food category has seen a substantial uptick in the last few years, particular during the COVID-19 pandemic, but what is the staying power of this category?We answer that question by taking a critical look at the frozen food brand, EVOL. Joining Jim to look at how this brand is making strides in their category through purpose is Ryan Barker the CEO of BERA , and Suzanne Tosolini a growth advisor for The Jim Stengel Company. Full disclosure, the Jim Stengel company is an investor and partner in Bera, a brand building firm that created the first predictive brand tech that measures exactly what impacts profitability and brand awareness.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tony Wells is the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including veterans. The USAA is nearly 100 years old, with 13 million members, 35K employees, and a net worth of $35 billion.In this conversation, Tony talks about what excited him about stepping into the role of Chief Brand Officer of USAA, and how he is helping find this 100-year-old brand its voice in the world. Tony also shares how he is guiding his team to be faster while encouraging them to be independent and creative. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jill Gregory is the Executive Vice President and Chief Marketing Officer for NASCAR. In this episode of Leadership During Crisis, Jim revisits this very timely conversation about how NASCAR is pivoting to bring racing to their fans during social distancing.  Jill also talks about NASCAR's decision to ban the confederate flag at its events, and how they are standing up against racism as an organization.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katrina McGhee is the EVP, Marketing and Communications at the American Heart Association. Katrina is the first guest on the CMO podcast that works at a non-profit. The American Heart Association (AHA) is the oldest and largest organization dedicated to fighting heart disease and stroke. In this conversation, Katrina talks about how starting each day with gratitude helped her become the compassionate leader she is today. Katrina talks about how the AHA is helping inform the public about the health and safety issues surrounding COVID-19, how she as an executive is brining up social injustice to the corporate conversation, and she talks about why she left the AHA in 2002 to return in 2020 as the EVP, Marketing, and Communications.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer Sey is the CMO of Global Brands for Levi Strauss & Co. She joins Jim on this episode of Leadership During Crisis to talk about how she is leading Levi Strauss & Co to meet their consumers in new and interesting ways during COVID. Jim and Jen also open up about how brands can do more to support their consumers during this racial unrest, and have an honest conversation about burnout and the challenges of managing a team during these times. Jen also talks about her new documentary, Athlete A which focuses on the USA Gymnastic's toxic culture and the gymnasts who survived doctor Larry Nassar's abuse.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers. The ANA, and the ANA Masters Circle are leading the industry in creating a stronger, more sustainable economic future for all brands and the people they serve.Joining Jim for this ANA roundtable are:Marissa Jarratt, CMO of 7-ElevenLynn Pina, CMO for of GeoBlue, an innovative provider of insurance and medical services for international travelersAndrea Sengara, Head of Marketing US at Campari Vikrant Batra, CMO of HP, the company that gave rise to Silicon ValleyThis panel discussion is an extension of the ANA’s Growth Champions Forum, which was led by Jim in June 2020. The discussion will be focusing on the two hottest topics on the minds of today’s CMOs, how to build a digitally savvy organization and how to effectively navigate the c-suite. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's episode of Leadership During Crisis, Puma's Global Director of Brand and Marketing, Adam Petrick joins Jim to discuss how COVID-19 has changed his team and corporate strategy.  In this conversation, Adam talks about the challenges of working from home, especially when the mailroom is important to Puma. He also talks about learning to navigate micromanaging a team, and how he tries to keep his team creative when everyone is in a bubble. Adam also talks about how Puma is finding its voice to meet this moment in history and the Black Lives Matter movement.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrea Brimmer is the Chief Marketing and PR Officer for Ally Bank. Ally Bank is a unique financial institution that is completely digital and prides itself on its customer service.Andrea talks to Jim about how Ally Bank's huge rebranding right after the 2008 financial crisis paid off, and what Ally is doing during the pandemic to help their customers. Andrea also talks about how a financial institution's brand purpose helps shape how they view and interact with customers, and more!Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Leadership During Crisis, Jim revisits his interview with Maryam Banikarim who is the Head of Marketing at Nextdoor, the hyperlocal social networking service. In this conversation, Maryam talks about how her Nextdoor is set up to help communities in need and how they are connecting neighbors during the pandemic. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jen Sey is the Chief Marketing Officer of Global Brands at Levi Strauss & Co. This 160-year-old brand is synonymous with the blue jeans its founder invented. But what's the work that goes into marketing a company with such a storied brand? In this episode, Jen talks about how Levi Strauss & Co.'s values are the apparel company's purpose. Jen discusses how her gymnastic coach helped shape her into the leader she is today and why quitting shouldn't be considered a bad thing. This conversation was recorded before the COVID-19 pandemic. Jen is also the producer of the Netflix documentary, Athlete A that profiles the victims of USA Gymnastics doctor Larry Nassar's abuse and the reporters who exposed USAG's toxic culture. Athlete A is streaming now.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In this conversation, Stephanie shares how Chipotle’s efforts to help feed frontline workers, how Chipotle is supporting the family farms that supply their restaurants, and more.   Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle St. Jacques is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coors, Molson Blue Moon, Miller, Peroni, Leinenkugel, and more!Michelle shares so much valuable insight in this episode including why beer brands are more important now more than ever in the category, a first day on the job that tested her decision making, and how to block out the noise, and focus on the task at hand.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today’s Leadership During Crisis, Jim is joined by Tariq Hassan the CMO of Petco, America’s largest pet services, and pet product company. The last time Jim spoke to Tariq was just before the pandemic, and in this conversation Tariq shares how Petco has accelerated their curbside services nationwide, and why they are considered an essential business. Tariq also shares how working from home has changed his leadership style, and how he is navigating this new working style. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jill Gregory is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age. In this conversation, Jill talks about NASCAR's recent decision to ban the confederate flags from their sporting events and NASCAR's stance on inclusiveness and equality. She also talks about what it means to be the CMO of a sports league, the work that goes marketing content, and making sure NASCAR stays relevant. Plus, having the willingness to adapt and be flexible and challenge the status quo to be competitive. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full. In this conversation, Jon talks about how the pandemic has shifted Whirlpool's marketing efforts across the board. He also talks about how people are changing their homes in realtime, and how Whirlpool is reacting to that in realtime.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 Cadillac Escalade (smack in the middle of the pandemic).Melissa is a data-driven marketer and her strength is bringing data into insight and parlaying that with creativity. In this conversation, Melissa talks about her process of doing just that, how she fell in love with advertising, and the future of brand building. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Suzanne Fanning is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, and have had their hands busy during the pandemic. Suzanne and her team had to throw out their media plans for 2020, and pivot quickly.In this conversation, Suzanne talks about pivoting quickly and to figure out a new media plan to reflect life during the pandemic. She talks about how studying new consumer patterns and trends to figure out what products people are craving, and changing her media plan to feature more at home content, and even volunteering her family to be in streaming social content for Wisconsin cheese.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor members living in the same area. Their goal is to create a virtual community within your physical community.In this conversation, Maryam talks about how her career background in journalism shaped her to become a better brand storyteller. She also gets candid about why it's important to hit pause in your career if you can, in order to get a better sense of clarity. This conversation offers so much insight on aligning a company with its purpose, and how to meaningfully measure a brand's performance by its purpose. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Jill Cress came on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role has been redefined. Jill and Jim discuss how Paypal is responding to the COVID-19 pandemic, and how they are using their data to better help everyone on their platform. Jill also talks about how she managing her team during these times to make sure they don't burn out and encouraging them to strike a work-life balance.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Executive Vice President, Chief Customer Officer at Office Depot.Jim and Jerri go way back and both started their career at the same time. Both worked on very similar brands during their formative years and they dive deep into those experiences. They spill the beans about their first failures, and how navigating those particular failures helped their career trajectory. Also discussed is the imperative conversation brands should be having right now about inclusion, as they look within their organizations. Jerri opens up and candidly shares her experience as a board member and company officer as a black woman. This is a conversation you won't want to miss.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. In this conversation, Mark Hans discusses the water crisis that is hitting America during COVID-19 and how Fortune Brands is helping Congress draft legislation to make sure Americans will have access to clean water. He also discusses his team's agility and how they are pivoting to help people who are spending more time at home by creating software that helps people sustainable use their water.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stephanie Perdue is the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have to be a "fast-food"​ experience. Stephanie and her team are busy at work making sure the public is aware of that mission.In this conversation, Stephanie talks about how Chipotle lives up to that promise, and how her experience as a marketer at Taco Bell helped shape her as a category maker. Stephanie's view on how restaurants can pivot during these uncertain times is an interesting and a must-listen.  Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Leadership During Crisis, Jim revisits his conversation with Greg Lyons who is the Chief Marketing Officer, PepsiCo North AmericaIn this conversation, Greg talks about how he and his team are adapting and meeting the challenge of COVID-19 through empathy and purpose.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business. In this conversation, Tariq talks about the importance of mentors, especially those who give you the room to fail and guide you through those experiences. They also discuss what Petco does to stand out from other retailers in the space and how they understand the bond between pets and their owners. Therein lies Petco's purpose, and it shines through their services. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim revisits his interview with, Vineet Mehra the Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique position where they are both essential stores as well as frontline workers. Vineet talks about how his team is using data to better help consumers and how they are offering their medical expertise to the community they reside in during the pandemic. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more!In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim also discuss the exciting challenge of becoming a category maker and helping discover a brand's purpose.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff.Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fiona Carter was just recently named the first ever CMO of Goldman Sachs. However, this interview was recorded two weeks prior to this announcement, when she held the role of Chief Brand Officer at AT&T.Fiona was responsible for AT&T’s image and promise. In this role, she oversaw AT&T consumer advertising and analytics, brand and marketing strategy, creative and design, media and sponsorships, marketing analytics, social media marketing—as well as support for business unit marketing programs like AT&T Business, FirstNet built with AT&T and others. In this conversation, Fiona talks to Jim about her view of brand marketing and the future of brand purpose. Fiona also shares why her previous jobs at advertising agencies made her a better marketing executive.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Leadership During Crisis we revisit Jim's conversation with Michelle Harmon - Madsen, Chief Marketing Officer for AccuWeather. Michelle talks about starting her job as CMO of AccuWeather during a pandemic, and how she views AccuWeather's purpose during COVID-19.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this very special episode of The CMO Podcast, we are releasing one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. The Young Marketer Hot Shots panel showcases some of the most creative and up-and-coming marketers in the world. This year, Jim and his colleague Suzanne Tosolini have an honest conversation about the future of marketing, and what excites them about the industry. This year the panel consists of:Sam Jones - Founder of, Gener8 AdsMollie Matz - Marketing Commercialization, SC JohnsonGrace Sobey - Head of Subscriptions Marketing (UK), YouTubeSupport our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Leadership During Crisis we revisit Jim's conversation with Matthew Anderson, Chief Marketing Officer at Roku. In their conversation, Matthew tells Jim how his team has address the COVID-19 crisis. He explains that aside from changing their ad campaigns, the team has shifted gears in many other ways, like taking user data and serving content that their users would find helpful and informative. Matthew also talks about how Roku is making sure that the biggest screen in the house is inclusive to everyone in the family, especially during COVID-19.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a marketer, Jon is an adjunct professor at Notre Dame, and a lecturer at the Jones Graduate School of Business at Rice University, where he teaches the executives and marketers of the future.In this conversation, Jon shares how Whirlpool and his team are handling the COVID-19 pandemic, and shares his take on how the long-term effects will shape how people design their homes. Jon also talks about how he discovered marketing when he was serving in the US Army, and how his armed forces experience shaped him as a leader. This is a great conversation about how leading with brand purpose will help shape your entire organization, from sales to workforce and morale.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Leadership During Crisis we revisit Jim's conversation with Jenny Avallon Lewis, the Head of Marketing, US & Canada at Uber. In this conversation, Jenny talks about how Uber's core principals are on full display during the COVID-19 pandemic. Jenny shares how her team is constantly analyzing every interaction from ride-sharing to customer service chats to figure out the best strategy to help their customers.Is there a guest you want to hear on our Leadership During Crisis series? Let us know at, Info@GalleryPodcasts.comSupport our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Suzanne Fanning is the CMO and Senior Vice President of the Dairy Farmers of Wisconsin / Wisconsin Cheese. Wisconsin makes more than just cheddar these days, they actually create half of the specialty cheese in the entire country. So what does the CMO of regional cheese do?Suzanne talks to Jim about how she is educating the consumer about Wisconsin's award-winning cheeses. She also talks about how her team is interacting with consumers and how COVID-19 is making them more agile to best serve their customers. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. This episode Kate talks about how Bombas is working through and how her team is making sure Bomba's mission statement is louder than ever during this pandemic.Last week Kate created, Paying It Forward which is a service that helps connect entrepreneurs and business owners of color with experts in their field for 30 min coaching and mentoring session. The list contains some of the best and brightest people in marketing, brand strategy, consumer insights, growth, and more!Sign Up To Donate Time:https://docs.google.com/forms/d/e/1FAIpQLSdG5pOYPhwMpLqD66N10CSeYKsOtDTTeZBML3b_dY680AgMaQ/viewformSign Up For Free Counseling & Advice:https://docs.google.com/spreadsheets/d/1KG8DYK1_V5rYE0QGLm5F_r-87HGKeeBTKr31DZgftp0/edit?usp=sharingSupport our sponsor Deloitte and experience their guidance on resiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In an effort to pause and reflect on the events taking place in our country, and stand in solidarity with the movement for change, equality and inclusiveness happening right now, Jim is sharing a special message in an effort to amplify the voice for change in lieu of our typical podcast format. The CMO Podcast will be back next week, in the meantime let’s create the change we desperately need.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Leadership During Crisis, Jim revisits his interview with Barstool Sports CEO, Erika Nardini. This episode was recorded the week of St. Patrick's day, during the early weeks of the COVID-19 pandemic. In this conversation, Jim talks to Erika about how her team of content creators is adjusting to working from home, why Barstool Sports is in a unique position as a media entity during these times, and more.Support our sponsor Deloitte and experience their guidance on resiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Jim chats with Greg Lyons, the Chief Marketing Officer at PepsiCo North America. Greg leads a team of over 500 marketers and works with brands like Pepsi, Mountain Dew, Aquafina, Lipton, Rockstar Energy, Bubly and Starbucks. He's also responsible for one of the wackiest Super Bowl ads of all time, Mountain Dew's "Purple Monkey Baby."In this candid conversation, Greg shares with Jim why empathy and purpose are more important to brands than data points during these times. They chat about what personally drives Greg to create a healthy corporate culture for his team and the biggest failure of his career. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Rassi is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after just joining the company to discuss their big rebrand—from their updated logo to their new tagline "Fresh for Everyone.” Kroger is now seen as an essential service (instead of just a grocery store) amid COVID-19. In this conversation, Jim asks Amanda what she has learned about marketing and brand building during a pandemic. Amanda also talks about how Kroger is doing their best to make sure that their stores' communities are well-fed and that their workforce stays safe.Lastly, during these challenging times, Amanda explains how Kroger is living up to its brand purpose and how this crisis will shape the future of grocery stores.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vineet Mehra is the Global Chief Marketing Officer of Walgreens Boots Alliance, which has retail stores and pharmacies in over 25 countries and does roughly $140 billion dollars in revenue a year. Vineet oversees all of the marketing initiatives and during this pandemic, he and his teams around the globe are doing their share to help the people of the world. In this conversation, Vineet shares how Walgreens Boots Alliance is supporting frontline workers around the globe, and why creativity amongst brands is so prevalent today. Plus, how combining purpose with commerce is a major goal for Walgreens Boots Alliance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Raja Rajamannar is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Mastercard is finding organic ways to help their customers by offering their proprietary tools and resources to their customers. During this time, Mastercard is also offering healthcare workers and families free meals, lending loans to small business owners, offering cybersecurity solutions and much more. Raja shares how he thinks people will look back at this time in history and remember the brands that helped during this unprecedented moment. His goal for Mastercard is to be remembered for doing all they couls to help their consumers around the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Linda Boff wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE is a 128-year old company that creates products in the fields of aviation, healthcare technology, renewable energy & power, additive manufacturing, and more. In this conversation, Linda talks about how her love of art and life fuels her creativity at GE. She also talks about GE's ongoing efforts to combat COVID-19 and how they are rising to the challenge.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Kidder is the co-founder and CEO of Bionic which is a company that helps large businesses scale and staff just like a startup. The first time David came on the podcast we spoke about how Bionic's Growth OS tool helps established companies and organizations think like entrepreneurs and venture capitalists.During this episode of Leadership During Crisis David shares how Bionic is helping big companies drive innovation during these times. David also talks about the momentum there is for companies to reach people using unconventional ways, and how now is the time to lead with empathy while thinking outside the box to reach people.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Harmon-Madsen is the CMO of AccuWeather, a media company that provides commercial weather forecasting services around the globe. AccuWeather helps 1.5 billion people around the globe get their weather forecast. Talk about trial by fire, Michelle began her position right as the COVID-19 crisis began affecting the United States. She does not recommend starting a new job during a pandemic, but this challenge really put her skills to the test, and she doles out a lot of wisdom in this episode.In this conversation, Michelle tells Jim how she acted quickly to integrate herself into the company's culture, and how she acted swiftly and respectfully when things started moving fast. She also discusses how AccuWeather is a company that is built on innovation, and how that initiative is integral to the company's culture and purpose. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer at IBM. In this conversation, Michelle talks about how IBM is stepping up to the challenge of helping major companies and first responders deal with the COVID-19 pandemic. A lot of companies rely on big blue for their technical support, logistics, and AI, and Michelle is ensuring that this support is not disrupted.This is the second time Michelle has joined the CMO Podcast, and If you heard her first episode it was all about the importance for brands to be agile and to pivot when needed. Michelle discusses how IBM's own agility put them in the position to be able to pivot as the pandemic altered every aspect of their business.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jocelyn Wong is the former CMO of the Lowes company, having been with the brand for the last 3 years. Before that, she was also the CMO of Family Dollar and a VP in the marketing department for Safeway. Jocelyn’s career started in R&D but shortly after, she found her calling in marketing.In this conversation, Jocelyn shares how her life started on one path and changed to another. How change is consistent, and the best ways to embrace it and pivot to your next move. This conversation is brimming with information about how to create purpose for your brand, how to make your next move, and how to enjoy yourself while trying to plan your next adventure.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Josephson is the Global Head of Twitter Next, which is a Twitter's brand strategy team that consults companies and brands on the best ways to use Twitter for their campaigns. In this episode, of our Leadership During Crisis series, Alex shares how he is helping brands pivot their messaging during the pandemic, and shares Twitter's strategy to sharing relevant information during this crisis. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matthew Anderson is the CMO of Roku one of the most popular manufacturers of streaming set top boxes and Smart TV operating systems. Matthew has been the CMO of Roku since 2013 and has overseen the growth of Roku by creating a purpose-driven software for streaming content and a platform for advertisers to reach consumers. In this conversation, Matthew talks about how his hopscotch career path helped him shape his leadership, how he views what the consumers want to create the best product for everybody, and the advice James Murdoch gave him to help his outlook on the media landscape. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In our first episode of 'Leadership During Crisis,' Jim invites AB InBev's CMO Pedro Earp back on the show to talk about the initiatives they are taking in response to the COVID-19 pandemic. Along with being the CMO of AB InBev, Pedro also oversees AB InBev's growth and innovation group ZX Ventures.In this conversation, Pedro talks about how the pandemic incidentally helped his team become more streamlined, how now is the time to focus on people and the ways every brand can help their consumers. They also discuss the lasting effects this will have on the way AB InBev works. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. Not only does Bombas make some of the best socks (and now shirts), but for every item of clothing purchased, an article of clothing is donated to a community in need. In this conversation, Kate talks about her journey from leaving a secure job at Goldman Sachs to be one of the first hires at Bombas. Kate shares her advice for those who are looking to change careers to chase their dreams, how Bombas' purpose led to its success and how she plans to grow the company while maintaining its core values.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jenny Avallon Lewis is the head of Marketing, North America at Uber. The premiere rideshare company and one of the first companies to start the gig economy, Jenny has been with Uber for almost six years. She has been at Uber for 2/3's of its existence.In this conversation, Jim and Jenny talk about how COVID-19 is affecting Uber's business and their drivers, and also how Uber is helping their communities and the countries they operate in. They also talk about how Uber is discovering its voice as a brand, and how to be different in a crowded marketplace. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of The CMO Podcast, we are turning the tables with Jim in the guest seat! This interview took place during Deloitte's CMO Accelerator Program at Deloitte University in West Lake TX, as Jim was interviewed by none other than the CMO of Deloitte US, Suzanne Kounkel. Their insightful conversation took place in front of a room filled with CMOs of the world's largest companies and brands.In this episode, Suzanne talks to Jim about working with brands to rediscover their purpose and how messaging purpose is more important than ever. You'll hear all about Jim's personal beliefs, thoughts and ideas on leading teams to pursue brand purpose.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erika Nardini is the CEO of Barstool Sports, a sports and pop culture media brand covering daily news and highlights through blogs, videos, social media and podcasts.Founded as a print publication in 2003, Barstool grew to be a juggernaut in the sports media industry with an average of 66+ million monthly unique visitors to their website. They are also home to many popular podcasts, including including “Pardon My Take,” “Call Her Daddy” and " The Corp With A-Rod and Big Cat."In this conversation, Erika talks to Jim about her journey to Barstool and the lessons she learned from working at places like Yahoo, Microsoft and Verizon – just to name a few. She covers the importance of being able to react to the culture shift, especially with what's happening in the world, and the importance of talent within an organization. She also discusses what's in store for Barstool, the future of sports entertainment and how Barstool's creators are providing entertainment to their audience during the COVID-19 pandemic.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrea Zahumensky is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiatives for the restaurant locations around the world. Andrea has worked on some of the most interesting campaigns including their partnership with Crocs, the resurrection of Colonel Sanders and even a dating simulator for the Colonel!In this conversation, Andrea shares why her team brought Colonel Sanders to the forefront of KFC's branding and how the values of the restaurant's founder made an impact on their sales and awareness.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Jim Stengel sits down with two special guests in front of a live studio audience at Deloitte University! He is joined by President and CEO at H&R Block, Jeff Jones, along with EVP & CMO at Target Corp, Rick Gomez.This discussion was the kick-off plenary session for Deloitte's Next Generation CMO Academy, a three-day intensive conference that prepares and educates future and current CMOs of all backgrounds and disciplines.In this conversation, Rick and Jeff talk about what brand purpose looks like in their company. They also breakdown their favorite Super Bowl ads from last year and the impact their brands have on culture. Plus, the live audience of CMOs from other Fortune 100 companies chime in with some really insightful questions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah Flynn is the General Manager of Thirty Five Ventures which was co-founded by all-star basketball veteran Kevin Durant, and his manager Rich Kleiman. Thirty Five Ventures serves as the umbrella for all of their business interests across sports, tech, culture and more.Before joining Thirty Five Ventures, Sarah worked within the creative arts –including stints at various record labels and publishing (magazines and books). This led to a very interesting job at Jay-Z’s Roc Nation where she helped create and grow their Sports Marketing Department.In this interview, Sarah discusses the nature of disruption with this kind of marketplace. She also talks about what it is like to work with such high profile people and what she has learned from them. Plus, she touches on some of the unique projects Thirty Five Ventures has in the works that are breaking new ground in marketing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vinoo Vijay is the CMO of H&R Block, which is one of the largest tax preparation services in the United States and Canada. Before stepping into the CMO role at H&R Block, Vinoo was the CMO of TD Bank, where he and his team transformed the company to be more customer-centric and broke a lot of industry norms. At H&R Block, he is focused on doing same thing by prioritizing people at the forefront of each customer interaction – instead of the tax codes.In this conversation, Vinoo shares the many life and career experiences that informed him as a marketer – including his views, his childhood in India and his education at an international boarding school. He also provides insight on how he has created brand purpose at financial institutions by putting the customer interaction first. Additionally, Vinoo explains how he pivoted career paths.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer Olsen has had a lengthy career in marketing, working for both start-ups and established brands. She is currently the CMO of UNTUCKit, a clothing company that has reached $200 million in sales.Previous to this role, she spent 10 years in marketing at Gap. She also held the role of CMO at Crate and Barrel and Stitch Fix, along with becoming Vice President of Marketing at Yahoo.In this episode, Jennifer talks about her career path, side hustles and how her single dad inspired her work ethic. This is a great discussion with a marketer who has worked in both start-ups and the major brand corporate playing field. She also discusses her thoughts on marketing in the digital space to spread brand messages.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including, Ricardo Marques, the VP of marketing for Anheuser-Busch/InBev, and Todd Kaplan the Vice President of Marketing at PepsiCo. Also joining this panel discussion which was recorded in front of a live audience is Harvard Business School's, Shelle Santana with a special appearance by Gary Vaynerchuk who talks about his three super bowl ads and more!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this week's show, we take a look back at some of the standout moments of brand purpose with our past guests. In this episode, we focus on how these leaders convey purpose in their organizations.Pedro Earp, Chief Marketing and ZX Ventures Officer at Anheuser-Busch InBevKristen Lemkau, CEO of US Wealth Management at JPMorgan Chase & Co.Fernando Machado, Global Chief Marketing Officer at Burger King CorporationMichelle Peluso, SVP Digital Sales & Chief Marketing Officer at IBMMarc S. Pritchard, Chief Brand Officer at Procter & GambleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marisa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée Lauder, Unilever and Taco Bell. At the time of this recording, she was in transition from her role of CMO at Taco Bell to her new role at Lowe’s. During her time at Taco Bell, Marisa built on the brand's trending momentum, taking it to a true lifestyle brand and one of the world's favorite fast food chains.In this conversation, Marisa talks about how her experience as a TV producer helped her inform her storytelling abilities to companies and brands. She also talks about transitioning industries – from marketing cosmetics to fast food.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marketing at WW (formerly Weight Watchers), PepsiCo, Campbell Soup Company, General Mills, and more. Maurice prides himself on shaking up marketing strategies for notable and established products. Maurice talks about his diverse career in marketing and brand management. He talks about his love of stratecution and why meeting Oprah was such an important moment in his career and life.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jill Cress is the VP of Consumer Marketing at PayPal. This interview was recorded while Jill was in transition and just beginning her new role at Paypal.Before joining Paypal, Jill was the General Manager and CMO of National Geographic Partners and was the SVP of Global Consumer Marketing at Mastercard. In this episode, Jill talks about how she was able to bring a legacy brand like National Geographic and introduce it to a new digital audience. Jill also talks how her time at Mastercard put her on a career path aligning consumer insights and brand purpose. In her new role at Paypal, Jill tells Jim how she wants to solve problems that matter to global consumers and Paypal's vision to do good in the world.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adam Petrick is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbing the ladder at Puma. Starting as an Interactive Marketing Project Manager, he has gone on to become Puma's Global Director of Brand and Marketing. A rare feat in business in this day and age. Puma has gone through a lot of changes in the past decade, becoming an incredibly relevant lifestyle brand. Adam talks to Jim about how connected Puma is to their purpose and the company's brave history when it comes to causes. He explains how important the brand ambassadors are when it comes to spreading the brand's values. He also discusses Puma's shift from simply a shoe company to a culture, fashion, and lifestyle brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing Officer and Senior Vice President of Marketing & Brand for the Harley-Davidson Motor Company. While she is no longer with the company, riding is still a major part of her life. Prior to Harley-Davidson, Heather worked at British Airways in the '90s. She later spent 8 years at the advertising company DDB. Forbes most recently listed her as one of the World's Most Influential CMOs in 2018 and 2019. Since the time of this recording, Heather has moved on from Harley-Davidson. While she was at the company, she did great things and loved every minute of it. Her passion for the brand is palpable, as she discusses her beginnings learning about riding motorcycles from her grandfather and what it's like to ride an electric Harley. She also talks about what it takes to evolve a brand that is over 100 years old through passion and purpose.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family during a trip abroad after they lost their passports – but Diego would call it a learning experience (one he says is part of a collection that make up his career). He calls them that because he feels a person's career should be about gaining knowledge not a ladder that must be climbed from one position to the next. In addition to American Express, Diego held executive marketing positions at J.Crew and Vogue magazine. He is currently the EVP and CMO of Verizon, a role he has held for the last 5 years. In 2007, Ad Age named Diego in their list of Marketing Top 40 Under 40 list. In this discussion, Diego talks deeply about his career and why he thinks loyalty and partnerships are so important when it comes to a client's relationship with agencies. Plus, the two have a poignant talk about Diego's late father who fought for democracy in Argentina. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alegra O'Hare is the CMO of the American clothing company, GAP. In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this role, Alegra talks about her quest to focus on finding a pool of diverse team members to push creative boundaries for GAP. In this conversation, Alegra talks about how to act quickly to stay ahead of trends while being mindful to listen to her team as they move forward. She also talks about the exciting challenges of re-building this culturally relevant brand through their heritage productsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Before Seth Solomons was named Equinox's CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the right guy for Equinox. For over 11 years Seth was the Global CMO for Digitas, a marketing and technology agency and he was also the CEO of the agency Wunderman. In this episode, Seth discusses onboarding at Equinox and explains why they are a fitness club, not a gym. Seth stresses the importance of hospitality and customer service not only for Equinox but for all companies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When you think of traveling, Selena Kalvaria wants you to think of Away. Selena is the SVP of Brand at Away, a luggage company that has now infiltrated almost every aspect of travel. Before Away, Selena was working in marketing at Anheuser-Busch after she was Associate Brand Manager for Smirnoff Ice at Diageo. In this episode, Selena discusses how she got into marketing after studying math and art history at Princeton. She stresses how important it is to understand the difference between marketing and brand. Selena talks about how using real time data successfully makes Away customer obsessed.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Rubin is Chief Marketing Officer at The New York Times. As CMO, he is responsible for all acquisition and performance marketing, which helps to grow The Times' digital consumer business. He has been successfully marketing all sections and franchises of the company, including journalism, culinary content, television initiatives, podcasts and more. David joined The New York Times in 2016 as Senior Vice President and Head of Audience and Brand, where he led the development of award-winning advertising campaigns. In 2018, he was named one of Business Insider's “25 Most Innovative CMOs in the World.”Before joining the newspaper, David worked in brand development for both consumer products and digital media. Some of his highlights include the launch of Axe body spray and taking the reigns of Unilever's USA hair care division. After that, he joined Pinterest, where he was tasked with expanding the appeal of the brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stephanie Buscemi traded her broadcasting ambitions for a career in marketing. After high profile marketing executive jobs at SAP and IHS Markit, she is currently Executive Vice President and Chief Marketing Officer at Salesforce. Adweek named Stephanie as one of their top Chief Marketing Technology Officers list. Stephanie is also the co-author of Driven to Perform: Risk-Aware Performance Management from Strategy Through Execution. In this discussion Stephanie talks about her career in marketing and how the role of CMO is evolving. She puts an emphasis on getting input from customers and explains why Salesforce, while doing extremely well, is reinventing how they go about brand awareness. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ralph Mitchell is the Vice President of Communications and Marketing at Cincinnati Reds, America's oldest professional baseball team. Ralph has been working with Reds for the past twenty years. In our very first sports episode, Ralph talks about the work that goes into overseeing the marketing of a professional baseball team. With more and more ways to watch baseball, Ralph and his team are finding ways to keep the park vibrant and inviting for fans of all ages. He discusses the innovative ways he and his team keep retention in the baseball park up, including being the first professional ballpark to have a nursing station.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Rassi is the Vice President of Marketing at The Kroger Co., the largest supermarket chain by revenue in the United States. She began working with the company as the Vice President of Analytics and Primary Research for consumer data company 84.51°, which is a division of The Kroger Co. From there, she became The Kroger Co.'s Head of Brand Building. Earlier this year, she was promoted to the VP of Marketing for the supermarket chain. At the helm of marketing for The Kroger Co. and with her insights on consumer data, Amanda is taking a bold step by rebranding the company. On this episode's release date, The Kroger Co.'s new brand campaign will kick-off. Amanda shares how she decided The Kroger Co. needed a new look and the data that drove this decision.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wendy Clark is the CEO of DDB Worldwide, one of the largest advertising companies in the world. She has nearly 30 years experience holding executive marketing positions with GSD&M, AT&T, and Coca-Cola. Earlier this year she was inducted into the Marketing Hall of Fame. Wendy and her family frequently volunteer for Homes of Hope building homes for needy families abroad. Wendy discusses those who have mentored and inspired her while also elaborating on why it is important to think globally and be diplomatic by bringing people together through marketing. She expresses a desire to have her clients give clear feedback. Wendy describes how touched she was when her children inducted her into the Marketing Hall of Fame. She says she wishes to be remembered not for her business achievements but for her character. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Fisher became the President and CEO of Cincinnati Children's Hospital Medical Center, a nonprofit, pediatric, academic medical center, in January 2010. It is one of the top 3 children's hospitals in the country with a revenue of over 2.5 billion a year. He leads an organization of more than 15,000 employees who had more than 1.3 million patient encounters with children from all 50 U.S. states and more than 60 countries last year.In this intimate conversation, Michael talks about what it is like to operate and lead not only a large non-profit but one of the best children's hospitals in the world. He also talks about how to spread purpose among the companies 15,000 employees, and much more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adam Symson is the president and CEO of The E.W. Scripps Company, which is a multi-media conglomerate based out of Cincinnati, Ohio, founded in 1878. E.W. Scripps is the parent company of, local TV stations (60 television stations in 42 markets) national news network Newsy and popular national broadcast networks including Court TV and Bounce, and more. In 2015, E.W. Scripps acquired podcast industry leader Midroll Media – now rebranded Stitcher. E.W. Scripps is now one of the biggest players in podcasting thanks to their sheer amount of content, monetization strategies and the Stitcher app.In this conversation, Adam talks about the challenges he faced when becoming CEO and his unlikely path to the role from his beginnings as an investigative journalist. Plus the importance of building news literacy in America and much more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stuart Aitken is the CEO of 84.51˚, a data science company that connects customers to brands. Prior to this role, Stuart was the CMO of arts and crafts company Michaels and the Global Vice President of Marketing Strategies for supermarket chain Safeway.84.51˚ has worked with some of the largest retailers and brands – including Coca-Cola, Procter & Gamble, Unilever and more. Now, the company has a strategic partnership with Kroger, the largest supermarket chain in the United States. In this conversation, Stuart discusses how his love for computer science at a young age gave him the tools and insights to find the right data to help consumers and brands. He also talks about the future of retail and the tepid relationship between data and advertising. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've been with a company for just about 25 years you know a thing or two about the company's culture and values, which makes Diana O'Brien the ideal person to oversee Deloitte's marketing. She is currently Deloitte's Global Chief Marketing Officer. She was chosen to open Deloitte University, the company's innovative leadership education school. She proudly carries out the company's widely understood purpose, "making an impact that matters". In this podcast, recorded live at the University of Cincinnati's Lindner College of Business, Diana is candid about her professional life and personal life, juggling major executive roles while raising autistic triplets. She explains why Deloitte is a perfect place for her to innovate and grow while also stress purpose.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketing. In 2008 Marc became P & G's Global Marketing Officer succeeding Jim. After some name changes, Marc is now P & G's Chief Brand Officer. Marc leads the marketing of over 60 brands for a company that services 5 billion people worldwide. This was recorded live at the University of Cincinnati's Lindner College of Business. It is also the first time Marc and Jim have publicly discussed their roles together. Marc talks about building on Jim's innovative purpose-driven marketing strategies, and why he thinks purpose is the future of marketing. He discusses overseeing campaigns for the Olympics and the Super Bowl. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pete Blackshaw is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of Cintrifuse, a company that utilizes networks to help launch startups. He was Brand Manager at Procter & Gamble then CEO of PlanetFeedback.com. When Planet Feedback was bought by Neilsen he became their Executive Vice-President of Digital Strategic Services. He is also the author of 2008's Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.In this episode Pete discusses his career and values as an executive and marketer. His initial interest for politics transformed into a passion for business. He talks about how he has seen the internet evolve and how he thinks marketers should appreciate the traditional values while also build on the past. Plus, a surprise nugget about his contribution to one of the biggest cult classic films of the 90s.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Raja Rajamannar is the chief marketing and communications officer for Mastercard and president of the company’s healthcare business. Previously holding executive roles at Anthem, Humana, Unilever, and Citibank, Raja is one of the most respected and innovative marketers around. While you're choosing an inflight film to watch is reading about the next wave of technological advancements. He is on a never ending quest to learn as much as he can through research, reading and meeting with leaders in various fields. Raja and Jim discuss Raja's constant exploration of new technologies. He talks about how aligning purpose helps the public and the company and achieves synergy. Plus, a look at how Raja launched sonic branding for Mastercard, an avenue in marketing that is becoming more and more important.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financial crisis. Brian was faced with an uphill battle, so he decided him and his team had to focus on all of the positive things HBS contributed to the world, instead of just boasting services of incoming students. During his tenure, HBS is largely considered one of the best business schools in the world, and is the most well-known business school by the general public. In this conversation, Jim and Brian talk about a business school's purpose, and what makes a great leader.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josh Dean has been the CMO of S'well for only a few months, but he is clearly the man for the job. He's a guy who has always put purpose as a priority which makes him right at home at a company like S'well that is taking on our consumption of plastic. Josh spent 10 years at Unilever then became the VP of Brand Communications at Chobani. Before joining S'well he was the CMO for Tommy John. Josh talks about going from being an actor and stage director to being a marketer in the corporate world. He discusses how much we use plastic and how S'well is growing to promote their purpose and spread the word on re-usable bottles.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is a special episode of The CMO Podcast as it's our first show recorded in front of a live audience! Amanda Tolleson is the Chief Customer Officer for Birchbox and is on the Forbes Top 50 list! Birchbox is one of the first monthly subscription services that sends its subscribers a box of four to five selected samples of makeup. Amanda's purpose is not to figure out how to be the biggest direct to a consumer beauty box, but to build an experience for their customers.In this conversation, Amanda talks about how she took a big risk joining Birchbox by leaving a job she loved in a field completely different from marketing. She describes the full circle adventure that motivated her to join Birchbox and how it all began when she met the founders when they were in business school, and offered them free marketing advice during their crucial first year. This live recording of the CMO Podcast was recorded at Made By We.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Kidder is the co-founder of Bionic and Christina Wallace SVP of growth. Bionic is a company that helps large businesses scale and staff just like a startup. In April, David and Christina published the business book, "New to Big" which talks about their The Growth OS which is a tool that bionic uses to help established organizations think like entrepreneurs and venture capitalists. In this conversation, David and Christina get candid about how large companies need to approach growth differently in order to compete. They also explain the Growth OS, and how startups have a competitive edge. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Peluso is the SVP of Digital Sales & Chief Marketing Officer at IBM. She has a storied background, from being a White House fellow during the Clinton administration to being the CEO of some major companies including Travelocity and Guilt. Along with having experience as a CEO, Michelle was also the Global Consumer Chief Marketing and Internet Officer at Citi Bank and is currently a board director of Nike. On this episode, Michelle talks to Jim about her mentors and how they played a part in her leadership decisions. Plus, how each position through out her career helped inform her on how to lead with purpose in her new roles. During her time at IBM, Michelle has not only brought attention to all the great things Big Blue is doing but also upended the corporate communication model to be more "agile." This is an episode that will inspire you and help you understand how to best motivate your team and colleagues.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In many ways Tim Armstrong is a larger than life executive. Tall in stature and tall in achievement. Tim has had a diverse career trajectory in a short amount of time. Not yet 50, he has been US sales Chief for Google, the CEO of AOL, and recently started the direct-to-consumer endeavor, The DTX Company. His travels have put him face to face with countless marketers and CMOs.Tim discusses his interesting career path, how mentors have helped him as he's navigated different areas of business, and the important relationships he's had with CMOs. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alicia Tillman got her strong work ethic from her parents, but especially from her mom, a widow and working mom who raised 3 kids. After 11 years with American Express, Alicia became the Global CMO of SAP, a $24 billion software company. After 2 years, she's turning the business into a marketing powerhouse. Alicia was ranked 14th in Forbes' 2019 list of World's 50 Most Influential CMOs.Speaking with Jim from Cannes Lions, Alicia discusses lessons learned about hard work, never abandoning your team and how SAP is helping solve real world problem. Plus, her goal to make SAP one of the top 10 brands in the world.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Roel De Vries has spent his entire career in the car business. He has been with Nissan Motor Corp for 21 years and is currently their Corporate Vice President/Global Head of Marketing, Communications, Customer Experience and Brand.In this conversation Roel and Jim talk about how marketing is evolving and thoughts on where the industry is heading. Also, the importance of competition and how it stimulates innovation, and how industry disrupters help feed creativity. Plus, the amazing story of Roel's meeting and subsequent work with Nelson Mandela.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lorraine Barber-Miller is an accomplished global CMO recognized for building businesses. She started her career in sales at IBM right out of college. During her time at big blue she climbed the ladder and eventually became IBM's Vice President of Marketing And Global Business Services. As Vice President of IBM's Global Business Services, she drove a new growth agenda centered around consulting partnerships with well-known companies such as Apple, Twitter, Salesforce, Adobe and Microsoft.Now Lorraine is the SVP and Chief Marketing Officer at ADP. Her leadership is breathing heart and soul into this human resource company in very interesting ways. Since she started there, the company’s shares have gone up significantly, along with their acquisition of new customers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dean Aragon joined Shell in 2014 as Global Vice-President, he is also CEO of Shell Brands International AG. He's a highly respected global marketer who spent nearly two decades at Unilever where he served in a number of high ranking marketing positions. He has spent 30 years in marketing and as CEO of Shell Brands International & Global VP of Brands at Shell, he is responsible for the voice and image of one of the most massive global brands. A married father of 5, Dean balances the pressures of his high profile job with the demands of being a dad.Speaking at Cannes Lions, Jim and Dean discuss everything from Dean's childhood growing up in the streets of Manilla, Philippines, contracting polio in his youth, how his career affected his family life, and much more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ann Lewnes has an impressive career. Before joining Adobe, Ann spent 20 years building the brand, Intel. At Intel she learned how to make a semiconductor chip manufacturer into a consumer brand. As Adobe’s CMO and EVP she has pioneered and embraced the shift to digital advertising by deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Ann has also been inducted into the American Marketing Association’s Hall of Fame, named one of the most innovative and influential CMOs by Business Insider and Forbes, and recognized on AdWeek 50, and many more accolades. Ann also serves on the boards of the toy company Mattel. In this conversation recorded from Cannes Lions, Jim talks to Ann about how she helped Adobe find its purpose and how Adobe is now synonymous with the word "creative."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Josephson is the head of Global Brand Strategy at Twitter. He partners with marketers and brands to help build ideas that create an impact on the platform. During his tenure, Alex has witnessed Twitter become more than just a social media company, but a sounding board that empowers brands to get in front of consumers. In this conversation, we talk about how Twitter has evolved into more than just a character count, which brands are utilizing it to its fullest potential, and why Alex hates the phrase "social media." See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business where he teaches brand strategy and digital marketing. He's a New York Times best-selling author, entrepreneur and founded L2 after developing an algorithm to assess the digital competence of brands. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, Urban Outfitters, and Berkeley's Haas School of Business.On this episode, Scott and Jim talk about how reaching consumers is becoming more difficult and nuanced. He also thinks that we are about to live in a "post-brand era" and companies are going to cater directly to the consumer's needs moving forward. To hear more Scott in your ear, check out his fantastic podcast, Pivot co-hosted by the great Kara Swisher! Also, be sure to pick up his latest book The Algebra of Happiness.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When he was CMO for The Kraft Heinz Company, Eduardo Luz oversaw numerous purpose-driven and creative campaigns that made headlines. He came from from humble beginnings in Rio, Brazil, and prior to Kraft Heinz he held executive roles at both AB InBev and Unilever. In this episode Eduardo Luz explains his leadership style and why it's important for a company to state their principles.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _ and has also worked at Unilever. Mr. Machado is currently serves as the groundbreaking CMO of fast food giant, Burger King.In this episode Fernando discusses the importance of creativity when it comes to building a powerful marketing campaign.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you give an investment company purpose? Financial companies have been trying to find identity and purpose with consumers since the 2008 crisis. BlackRock, the largest asset management firm in the world is going above and beyond to find purpose to connect with consumers, and a lot of their success has to do with Frank Cooper.Frank is BlackRock's CMO and when they asked him to join them he was originally going to pass, but you'll hear how they changed his mind. His career path is probably one of the most unique of any CMO's. Before joining BlackRock, Frank went to school at Berkley then Harvard Law. He held positions at AOL, DefJam, Pepsi and BuzzFeed. In this conversation, Frank candidly discusses the importance of finding passion in your work, stepping outside of your comfort zone, and the importance of learning on the job. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loyalty Marketing, Advanced Analytics, Guest Strategy, Consumer Insights more.In this conversation Jim talks with Lilian about how MGM is more than just a "casino" or a "resort," but how it is actually one of the largest entertainment companies in the world. With this unique perspective Lilian was able to forge a unique and inclusive identity for MGM.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pedro Earp is the Global CMO of AB/InBev, overseeing the marketing efforts for hundreds of beverage brands worldwide. AB/InBev is a multibillion dollar multinational beverage company, and Pedro strives to make sure each of his brand's purpose is front and center. Pedro also oversees the brewer's global innovation unit, called ZX Ventures. In this episode Pedro talks about what each brand means to him, how he conveys those stories to consumers, and why its a privilege to take the flag of beer forward.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim sits down with the Chief Marketing Officer of JPMorgan Chase, Kristin Lemkau. For over 5 years Kristin has been the CMO of JPMorgan Chase where she strives to give the largest bank in America purpose. Kristin has been responsible for some of Chase’s most successful campaigns including the launch of the Chase Sapphire Card, Chases partnership with Serena Williams, Kevin Hart, and so much more. Kristin shares her insights on how to create a lifestyle brand out of a financial institution like Chase, and why it's important to remember that the consumer ultimately call the shots. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What is the CMO Podcast? This summer Jim Stengel talks to the most dynamic CMO's in the industry to breakdown the mindset of a Chief Marketing Officer.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.