The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!
Episode 281: Acquiring High Quality Clients with Heidi Taylor
Acquiring High Quality Clients as a Creative Service Provider In today’s episode of the podcast, I’m chatting about attracting high quality clients with business growth coach Heidi Taylor. As a creative service provider, you may have found yourself connecting with clients who aren’t quite the best fit for your unique service. And in this episode […]
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1/10/2024 • 32 minutes, 37 seconds
Episode 280: Upgrade Your Brand During Your Slow Season
Elevating your Brand during your Slow Season In today’s episode, I’m sharing ways to upgrade your visual brand during your slow season. For many of us in the wedding and event industry especially, the coming months often reflect an off season that we can strategically use to pour back into your amazing business. In this […]
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12/20/2023 • 19 minutes, 11 seconds
Episode 279: Navigating a Career Pivot in Mid-Life with Katie Dubois
Pivoting Your Career in Mid-Life with Katie Dubois In today’s episode of the podcast, I’m chatting about navigating a midlife career pivot with purpose and passion with guest Katie Dubois. From graphic design generalist to presentation design specialist, Katie shares her inspiring journey and valuable insights on embracing change after 30+ years in the design […]
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12/6/2023 • 28 minutes, 4 seconds
From the Archives – Ways to Mindfully Accept Unsolicited Business Advice
Mindfully Accepting Unsolicited Business Advice during the Holidays This time of year, many of us are gathering around the table to celebrate the holiday season with friends, family, and colleagues. And during these get-togethers, it’s all too common to find yourself in a conversation with someone who wants to share their opinions and advice on […]
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11/22/2023 • 18 minutes, 39 seconds
Episode 278: Creating Your Ideal Holiday Schedule as a Service-Based Business
CREATE YOUR IDEAL HOLIDAY SCHEDULE In today’s episode of the podcast, I’m sharing practical ways to create your ideal holiday schedule as a service-based business owner before the year ends. From short term actions you can implement today to long term planning suggestions to help you better structure your availability throughout the year, today’s episode […]
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11/8/2023 • 20 minutes, 38 seconds
Episode 277: How Culture and Identity Influence Our Marketing with Cassandra Le
How Culture and Identity Influence Marketing In today’s episode of the podcast, I’m joined by the talented Cassandra Le to discuss how culture and identity influence our marketing as creatives, entrepreneurs, and small business owners. In this fun conversation, Cassandra and I explore what “culture” really means in the context of your marketing, how your […]
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10/25/2023 • 44 minutes, 10 seconds
Episode 276: 3 Ways to Use AI and ChatGPT in Your Design Business
USING AI IN YOUR DESIGN BUSINESS In today’s episode of the podcast, I’m sharing 3 ways you can use ChatGPT and AI in your design business to improve your workflows, save precious time, and better serve your design clients along the way! From project management to content creation and marketing shortcuts to weekly meal plans, […]
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10/11/2023 • 18 minutes, 33 seconds
Episode 275: Where Branding Goes Wrong with Rendezvous Creative
WHERE BRANDING GOES WRONG In today’s episode of the podcast, I’m joined by the talented creatives behind Rendezvous Creative to chat about where branding goes wrong and what you can do to avoid these all-too-common missteps. During this fun and no-holds-barred conversation, we explore common branding mistakes we see in the creative, online business owner […]
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9/27/2023 • 50 minutes, 33 seconds
Episode 274: 5 Transformative Habits in My CEO Routine
In today’s episode of the podcast, I’m sharing 5 transformative habits that have shaped the way I show up as a CEO in my creative, service-based business. These practices range from daily to weekly habits I implement in order to not only grow my business with intention, but in order to cultivate personal growth, as […]
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9/13/2023 • 24 minutes, 27 seconds
Episode 273: Ditching One-Size-Fits-All Marketing with Tayler Cusick-Hollman
In today’s episode of the podcast, we’re getting real about why one-size-fits-all marketing strategies aren’t necessarily the best solution for your online business’s marketing. I’m joined by marketing consultant Tayler Cusick-Hollman and together we’re exploring a better approach to marketing your creative, service-based business so you can connect with your ideal clients on repeat without […]
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8/30/2023 • 36 minutes, 14 seconds
Episode 272: 11 Takeaways from 11 Years in Biz
In today’s episode of the podcast, I’m sharing 11 business takeaways from the last 11 years in business that I wish I knew in years past. I’m peeling back the curtain on my journey by sharing some rapid-fire lessons that I hope will encourage you, save you precious time and energy, and remind you that […]
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8/16/2023 • 14 minutes, 29 seconds
Episode 271: Leveraging Content Strategy to Reach Your Goals with Amanda Warfield
In today’s episode of the podcast, we’re diving into all things content strategy with guest Amanda Warfield! As a content marketing and launch strategist, Amanda joins us to share how we can leverage content strategy as online business owners to reach our unique goals. Whether you’re looking to increase client inquiries or sales, or you’re […]
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8/2/2023 • 28 minutes, 22 seconds
Summer 2023 Teaser | Brand Strategy Podcast
As we approach the middle of Summer and the start of my annual sabbatical, we’re switching things up over here on The Brand Strategy Podcast! In order to allow me and my team a little more flexibility in soaking up the sun this summer and being fully present with our favorite people, we’re taking the […]
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7/5/2023 • 6 minutes, 15 seconds
Episode 270: Demystifying Conversion Copywriting with Dani Paige
In today ’s episode of the podcast, launch copywriter Dani Paige joins me to demystify conversion copywriting for service-based business owners and course creators. Whether you’re launching a new service or you’re refining an existing offer, the copy you use on your sales pages is directly tied to how that offer will perform. But what should […]
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6/21/2023 • 29 minutes, 31 seconds
Episode 269: Breaking Up With Social Media with Meg Casebolt
In today’s episode of the Brand Strategy Podcast, I’m joined by SEO expert Meg Casebolt to talk about breaking up with social media without negatively impacting your quantity or quality of client leads! In this no-holds-barred conversation, Meg shares how her relationship with social media shaped her, her business strategy, and how to reduce your […]
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6/7/2023 • 54 minutes, 7 seconds
Episode 268: Navigating intentional change in your creative business
When was the last time you made a change in your business? When was the last time you assessed what was working, what wasn’t, and took intentional action based on your findings? For many of us, we only assess our businesses, systems, and structures when something isn’t working for us. But what if we made […]
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5/24/2023 • 37 minutes, 9 seconds
Episode 267: Cultivating Self-Trust as a Designer with Jen Davis & Esther Knox-Dekoning
In today’s episode of the Brand Strategy Podcast, I’m chatting with Jen Davis and Esther Knox-Dekoning about cultivating self-trust as a designer. These two talented designers are the voices behind Better Brand Designer, and with their combined years of experience in the design industry they know a thing or two about what it looks like […]
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5/10/2023 • 46 minutes, 49 seconds
Episode 266: My Best Lead Gen Advice For New Designers
Today’s episode is especially for my fellow graphic, brand, and web designers! I’m peeling back the curtain on my best lead gen advice for new designers (and established designers!) just like you who are ready to connect with your ideal clients in ways that better honor your time, energy, and creativity. In this episode, I […]
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4/26/2023 • 21 minutes, 51 seconds
Episode 265: How to Scale Your Design Business With Website Templates with Kate Scott
In today’s episode of the Brand Strategy Podcast, I’m chatting with Squarespace expert and online educator Kate Scott about how to scale your design business with website templates. Whether you’re a newer designer who’s curious about what it takes to create and sell your own website templates, or you’re an established designer who is looking […]
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4/12/2023 • 21 minutes, 33 seconds
Episode 264: The Biggest Branding Trends I’m Seeing In 2023
Let’s have a little real talk, fellow creative! In today’s episode, I’m sharing some of the biggest 2023 branding trends I’m seeing within the creative community and online business space. In this episode, I am diving deep into some of the most impactful strategies that I’ve seen and that I’m confident will continue to be […]
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3/29/2023 • 22 minutes, 44 seconds
Episode 263: Heart Centered Sales with Anna Rapp
In today’s episode of the Brand Strategy Podcast, I’m chatting with business mentor and mindset coach Anna Rapp about heart centered sales for creative entrepreneurs. Whether you’re a newer business owner who’s feeling a little less than confidence about your sales process, or you’re an established entrepreneur looking to take your sales approach to a […]
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3/15/2023 • 30 minutes, 15 seconds
Episode 262: 3 Branding Tips For High-End Service Providers
Fellow high-end service provider, you won’t want to miss this episode for three easy-to-implement branding tips to reach your dreamy luxury clients. ✨ In today’s episode, I am sharing a handful of the most impactful branding strategies that I’ve seen in my 11+ years as a brand designer and strategist to reach and consistently connect […]
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3/1/2023 • 23 minutes, 29 seconds
Episode 261: 3 Ways To Support Your Neurodivergent Clients with Megan Dowd
Building an inclusive and accessible brand is so important, so today we’re chatting about how you can support your neurodivergent clients. After Megan Dowd received her own ADHD diagnosis, she began exploring how she could set her own brand therapy business up to support other clients like herself. In today’s episode, she is sharing three […]
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2/22/2023 • 52 minutes, 14 seconds
Episode 260: Using People-Led Marketing To Generate Leads
Have you become burnt out with your current marketing strategy? Maybe you’re simply tired and exhausted from the amount of work you’re putting in with very little results coming out. In today’s episode, I’m sharing about the marketing strategy I’ve implemented that is generating the most leads in my business: people-led marketing. Listen in as […]
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2/15/2023 • 24 minutes, 47 seconds
Episode 259: How Designers Can Keep More Profit Without Burning Out with Kady Sandel
Burnout is real and you’ve likely experienced it a time or two, but you don’t have to! In today’s episode, Kady Sandel joins us to share how designers can keep more profit without burning out! Listen in as she shares how she’s built a flexible and free schedule in her business to maintain a healthy […]
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2/8/2023 • 39 minutes, 53 seconds
Episode 258: How Assumptions Are Blocking Your Growth
Are you terrible about mmaking assumptions in your business about potential or existing clients? We’ve all been there, but have you considered how those assumptions are blocking your growth? In today’s episode, I’m sharing three assumptions you may be making in your business that are holding you back, along with a mindset shift to help […]
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2/1/2023 • 25 minutes, 48 seconds
Episode 257: Achieving Financial Autonomy In Your Business with Luisa Alberto
I believe business owners are often underestimated when it comes to finances—sometimes it’s because we hold ourselves back from what we’re capable of achieving. In this episode, Luisa Alberto of People First Finance joins us to share how you can move towards achieving financial autonomy in your business. If you’re not paying attention to your […]
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1/25/2023 • 47 minutes, 52 seconds
Episode 256: Reframing Your View Of Burnout
Have you reached a point of burnout in your business? Burnout comes with negative emotions and feelings, but it could empower you instead! In today’s episode, I am sharing how you can reframe your view of burnout so that it works for you. If today’s episode resonates with you and you want to show support […]
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1/18/2023 • 7 minutes, 9 seconds
Episode 255: 5 Ways To Generate More Money With Your Website with Kristen Morris
Is your website generating the money you want it to in your business? Today’s guest, Kristen Morris joins us to share 5 ways to generate more money with your website so that it’s working for you! If today’s episode resonates with you and you want to show support for the show, here’s an easy way […]
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1/11/2023 • 29 minutes, 1 second
Episode 254: Tips To Find Your Next Design Client
Are you looking for your next (or even first) design client? It’s so easy to get overwhelmed with all of the options out there for generating clients, which is why I believe it’s important to find them in a way that works for you! In today’s episode, I’m sharing a few tips on how to […]
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1/4/2023 • 27 minutes, 59 seconds
Episode 253: Using Live Video To Boost Your Visibility As An Entrepreneur with Jourdan Guyton
Are your nerves and fears holding you back from using live video in your business? It’s time to release the hesitations that are keeping you from utilizing live video as a marketing channel in your business. Jourdan Guyton joins us in this episode to share how you can easily get started with live video and […]
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12/28/2022 • 35 minutes, 9 seconds
Episode 252: Ways To Mindfully Accept Advice
Have you ever been in a conversation with someone who wanted to share their opinions and advice on how you should run your business? Maybe this well-intentioned advice was unsolicited and you didn’t know how to respond, or maybe it got the wheels turning and forced you to doubt yourself. In today’s episode, I want […]
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12/21/2022 • 18 minutes, 46 seconds
Episode 251: The Power of Creating Clarity Around Your Specific Definition of Success with Adrienne Johnston
Do you know what success means to you? It doesn’t have to directly tie to profit in your business, but finding clarity around your definition of success is life-giving in your business. In today’s episode, Adrienne Johnston joins us to share her experience in defining success in her own business, while explaining the value in […]
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12/14/2022 • 47 minutes, 24 seconds
Episode 250: 3 Reasons To Ditch Perfectionism When Setting Goals For 2023
There is so much pressure we feel when it comes to setting goals for a new year, but what if you ditched perfectionism as you gear up for what’s to come in the new year? In today’s episode, I’m sharing three reasons that you should consider ditching perfectionism when setting goals for 2023. If today’s […]
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12/7/2022 • 32 minutes, 41 seconds
Episode 249: 5 Steps To Nail Your Welcome Email Sequence with Allegra Cook
As you grow your email list through opt-ins and freebies, you may be missing out on an opportunity to connect with your audience if you haven’t implemented a welcome sequence into your email marketing strategy. In today’s episode, Allegra Cook joins us to share the value and importance of a welcome sequence, along with what […]
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11/30/2022 • 32 minutes, 42 seconds
Episode 248: 5 Ways To Generate Fast Cash As A Designer During The Holidays
The holidays are a time of year when we’re often looking to generate an influx of cash in our design business. If you’re stumped on ideas for how to earn quick cash in this season, I’m walking you through 5 strategies and approaches to generate fast cash as a designer during the holidays. If today’s […]
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11/23/2022 • 22 minutes, 10 seconds
Episode 247: Visibility As A Queer Woman Disrupting The Business Mold with Rachel Pereyra
It isn’t easy to be what society will call “different” as a business owner, but today’s guest, Rachel Pereyra is using her platform to be a visible queer woman disrupting the business mold. Rachel hasn’t always taken this approach of being actively out and proud, but when she decided to open her business, she wanted […]
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11/16/2022 • 40 minutes, 4 seconds
Episode 246: 3 Signs It’s Time To Rebrand
If you’re wondering if youor brand is still working for you and is as potent or profitable as it once was, it might be time to consider a rebrand. In this episode, I’m sharing three signs that it’s time to rebrand! If today’s episode resonates with you and you want to show support for the […]
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11/9/2022 • 21 minutes, 38 seconds
Episode 245: The Power of Storytelling in Your Marketing with Akua Konadu
Your story is important and allows you to connect with others, but how are you storytelling in your business? Storytelling strategist, Akua Konadu, joins me in sharing her own journey to storytelling and how sharing her story has given her a platform and the space to impact others. If today’s episode resonates with you and […]
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11/2/2022 • 43 minutes, 47 seconds
Episode 244 : My Favorite Branding Secret To Call In Your Ideal Clients
Is your brand connect with your ideal clients? When you’re able to generate and build a connection with the right people who need your work, it’s empowering to know that you have the ability to reach those people time and time again. It also allows you to do the work you love, command the high-end […]
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10/26/2022 • 10 minutes, 31 seconds
Episode 243: 5 Tips For Getting Started with VIP Days Regardless of Your Niche, Industry or Experience Level with Sarah Masci
As a service-based business, you may have considered offering a VIP day for your clients! There are a variety of benefits to VIP days for both business owners and their clients. In today’s episode, Sarah Masci joins us to share how she got started with VIP days and a few tips you can take to […]
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10/19/2022 • 36 minutes, 8 seconds
Episode 242: Dealing With Rejection In Your Design Business
As business owners, we’re constantly putting ourselves out there. That means we could be met with both acceptance and rejection. This can be uncomfortable, but we can reframe our relationship with rejection in a way that we don’t fear as much. In today’s episode, I’m sharing how you can deal with rejection and grow from […]
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10/12/2022 • 25 minutes, 32 seconds
Episode 241: Building A Business With Integrity In A Capitalist World with Nicole Yang
Is it hard to find balance in running a business with integrity when you’re running the race as an entrepreneur in a capitalist world? It can feel impossible to build a business with compassion in today’s society, yet it is possible to exist as a business owner in a compassionate and ethical way. In today’s […]
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10/5/2022 • 48 minutes, 18 seconds
Episode 240: Showing Up As Your Whole Self In Your Brand
It’s easy to hide behind your brand, whether intentional or not, but are you showing up as your whole self? You’re entitled to let the world see what you want them to see based on your own comfort level. Today I want to reintroduce myself to you. There have been parts of me that I’ve […]
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9/28/2022 • 9 minutes, 56 seconds
Episode 239: Waiting For Clarity In Your Business
Finding clarity in your business when you’re still trying to figure out what that next thing for you is can feel elusive. Not having that clarify is frustrating—I get it. Recently, I’ve been feeling this way about timing, waiting for clarity, and pursuing this journey so that it fits me. In today’s episode, I’m sharing […]
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9/21/2022 • 12 minutes, 45 seconds
Episode 238: Reshaping Your Business To Reflect Personal Growth
My brand is making a shift and reshaping in order to reflect my personal growth. I believe that a pretty and profitable brand is valuable, but it’s more impactful when we represent who we are and put empowerment behind what we believe. In today’s episode, I’m giving you an inside look at what this means […]
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9/14/2022 • 10 minutes, 12 seconds
Episode 237: How to Raise Your Rates By Adding Web Design Services To Your Branding Business with Paige Brunton
As a designer, you’ve likely considered what shifts you’d have to make in your business to add web design as a service. Despite the fears that come with building a new skillset to offer this service, have you considered how this could impact your revenue and allow you to raise your rates? Paige Brunton joins […]
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9/7/2022 • 31 minutes, 11 seconds
Episode 236: Creative, is your brand pretty or profitable?
Is your brand simply pretty, or is it also profitable? Of course it can be both, but we want to ensure that your brand can generate the income that you need to give you and your family the quality of life you dream about. In today’s episode, we’re exploring Brand Strategy: Pretty or Profitable? Over […]
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8/31/2022 • 22 minutes, 58 seconds
Episode 235: How To Use Honeybook To Grow Your Design Business with Mac Hughes
As a business owner, you’ve probably found that you can’t run your business without a solid set of tools and platforms, but are your tools as efficient as they could be? Today I’m joined by Mac Hughes from Honeybook (the CRM that I use in my own business), who is sharing all about creating efficient […]
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8/24/2022 • 35 minutes, 13 seconds
Episode 234: The Magic of Surprise + Delight Marketing In Your Design Biz
Have you put any though into what more you could be doing in your client experience to take it a step further? Let me introduce you to one of my favorite marketing strategies for existing clients—surprise and delight marketing. By creating an up-leveled experience for your clients, you’re building lasting client relationships and creating a […]
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8/17/2022 • 17 minutes, 6 seconds
Episode 233: Building A Business That Honors Your Mental Health with Danielle LaBonté
If you’ve not implemented processes or systems that protect your mental health as a business owner, we’re making that shift today. After a season of burnout Danielle LaBonté decided to prioritize herself and her mental health by making adjustments to how she was running her business. In today’s episode, Danielle joins us to share her […]
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8/10/2022 • 42 minutes, 57 seconds
Episode 232: Using Boundaries To Grow Your Most Profitable Design Business
Setting boundaries in your business may not feel like a priority, but it truly is essential in building a profitable design business. When your mindset isn’t serving you and you don’t have the boundaries in place to support you, strategy will only take you so far. In today’s episode, I’m sharing how boundaries create longevity […]
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8/3/2022 • 37 minutes, 20 seconds
Episode 231: How To Use Manifestation & Law of Attraction in Your Favor in Life & Business with Kristin Richards
Do you have big dreams for your life and business that you’re struggling to achieve? Manifestation could be an approach you haven’t considered. In today’s episode, certified mindset and success coach, Kristin Richards joins us to discuss the power of manifestation, law of vibrations, and law of attraction. She shares some valuable insight into how […]
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7/20/2022 • 44 minutes, 55 seconds
Episode 230: Value-Based Pricing For Designers
Pricing is one of the most difficult things we have to do in our businesses, especially when we’re not sure what our services are worth. In today’s episode, we’re covering everything you need to know to offer value-based pricing in your business! Listen in as we cover the mistakes you’re probably making in your pricing, […]
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7/6/2022 • 24 minutes, 41 seconds
Episode 229: How To Ask For The Sale As An Introvert with Natalie Bullen
Natalie Bullen is a wealth and money mindset coach from Mobile, AL. As the owner of Unapologetic Wealth, she teaches financial empowerment, money mindset, and sales training for BIPOC women entrepreneurs so they can step into the wealth they deserve and desire. An anti-hustle and pro-abundance coach, she shuns traditional personal finance values rooted in […]
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6/22/2022 • 41 minutes, 9 seconds
Episode 228: Reframing Failure In Your Design Business
If you’ve been in business for any length of time, then it’s likely you’ve had your fair share of mishaps, missteps, and mistakes. Those failures are a normal part of life and are expected on your journey to success. In today’s episode, I’m sharing how you can reframe failure in your design business. Feeling Failure […]
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6/8/2022 • 35 minutes, 37 seconds
Episode 227 : Using Personalization To Grow Your Design Business with Josh Hall
Are you connecting on a personal level with your existing and potential clients? You can personalize your design business even as you scale. In today’s episode, Josh Hall joins us to share how he’s used personalization to grow his design business. Listen in as he shares a few ways you can personalize your website, your […]
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5/25/2022 • 59 minutes, 26 seconds
Episode 226: How Work-Free Days Became My Norm
Did you know work-free days can exist in your business? They’re actually built into my work week every single week! In today’s episode, I’m sharing why I started doing this, how you can define the success or goals you’re after, and how you can start incorporating work-free days in your business! Defining What Success Looks […]
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5/11/2022 • 38 minutes, 55 seconds
Summer 2022 Teaser | The Brand Strategy Podcast
As we approach Summer, we’re switching things up over here on The Brand Strategy Podcast! In order to allow me and my team a little more flexibility in soaking up the sun this summer, we’re shifting our schedule to every other week! I’ll still be showing up and sharing high quality educational content here on […]
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5/4/2022 • 4 minutes, 29 seconds
Episode 225: How to Book an Entire Quarter of Design Work in a Matter of Weeks with Natalia Gaitan
You’ve got the marketing messages in place, you know your ideal clients, but are you connecting with them in a way that has you consistently booking out your quarters? In today’s episode, Natalia Gaitan joins us to chat about how she consistently books out an entire quarter of design work in a matter of weeks. […]
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4/27/2022 • 47 minutes, 27 seconds
Episode 224: What’s Keeping You From Hitting Six-Figures In Your Design Biz
There could be a number of things that are keeping you from hitting six-figures in your design business, but today I’m sharing the three most common mistakes that I see designers making! If you’re ready to scale your business, hit six figures, and grow your business baby into the dream you started out with, today’s […]
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4/20/2022 • 31 minutes, 54 seconds
Episode 223: How to elevate your client experience with a CRM with Kelli Esquilin
As a graphic designer for 10 years, Kelli knows what it’s like to feel overwhelmed and frustrated by all the administrative work and processes involved in dealing with a client. This took her away from what she loved doing – designing and wowing her clients with stellar service. So Kelli traveled down the long road […]
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4/13/2022 • 36 minutes, 8 seconds
Episode 222: Building A Wildly Profitable Design Biz In Under 20 Hours A Week
Over the 10 years I’ve been in business, I’ve had hundreds of conversations about the time creatives are spending into their business and the amount of revenue they’re generating. Your time is a valuable resources—you need to protect it. In today’s episode, I’m sharing how you can reclaim your time in your business by building […]
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4/6/2022 • 33 minutes, 10 seconds
Episode 221: Practical Ways to Prevent Burnout with Lucinda Nixon
Are you on the verge of burnout in your design business? I think we’ve all been there, but you can prevent it! In today’s episode Lucinda Nixon joins us to share practical ways to prevent burnout. Listen in as she shares her experience in overcommitting, coming down with shingles, and what she put in place […]
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3/30/2022 • 38 minutes, 40 seconds
Episode 220: Nailing Your Next Sales Call
While I avoided sales calls for as long as I could, I quickly realized that as I raised my rates, I was getting pushback in email communication from potential clients. That’s when I started to realize just how important sales calls were. Potential clients needed to feel that connection, trust, and importance in my time […]
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3/23/2022 • 21 minutes, 4 seconds
Episode 219: Using Styled Stock Images to Sell More Easily with Shay Cochrane
We share about brand strategy here on the podcast pretty often, but in today’s special episode we’re talking about the importance of brand imagery and the impact it can have on how your brand is perceived online. Shay Cochrane of Social Squares joins us to discuss the barriers that small businesses face with online presence […]
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3/16/2022 • 49 minutes, 8 seconds
Episode 218: How I Went From Struggling to Sought-After Designer
As a new designer, or even a designer that’s been around for a while, you may feel like you’re struggling to gain the clients you want or provide a memorable experience for your valued clients. In today’s episode, I’m looking back over the last 10 years in business and how I went from struggling to […]
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3/9/2022 • 25 minutes, 44 seconds
Episode 217: 5 Quick Ways to Get Better Results with Facebook and Instagram Ads with Till Agency
Are you interested in running Facebook or Instagram ads for your business? While you may be hesitant to try out a new platform, Facebook and Instagram’s platform has made it simple for you to get started and test out a paid ad strategy. In today’s episode, we’re joined by Jesse Morquecho of Till Agency, where […]
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3/2/2022 • 24 minutes, 32 seconds
Episode 216: Cultivating Courage To Go All In On Your Business
The idea of going all in on your design business can be scary, no matter what that looks like in your business. In today’s episode, we’re talking through how you can cultivate the courage to go all in. Listen in as I highlight where your fears originate from, how you can eliminate them, and why […]
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2/23/2022 • 25 minutes, 23 seconds
Episode 215: Using a Quiz Funnel to Generate Highly Qualified Leads with Jessmyn Solana
We’ve all seen the fun quizzes online that help define something about your personality or business, but have you considered creating one as a lead magnet in your business? In today’s episode, Jessmyn Solana from Interact joins us to share exactly how you can use a quiz to generate highly qualified leads into your business! […]
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2/16/2022 • 27 minutes, 23 seconds
Episode 214: The Method I Used to Skyrocket My Design Biz
Is it time for you to scale your business and get strategic with how you’re growing? In today’s episode, I’m sharing my tried and true method that I used and still use to skyrocket my design business. Listen in as I walk through this three step blueprint method that has created freedom with my time, […]
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2/9/2022 • 33 minutes, 40 seconds
Episode 213: Using Speaking to Grow a Heart-Centered Brand with Jasmin Haley
You’re passionate about what you do and you’re ready to share your message across the industry, so what’s holding you back? If you’re letting fear be an obstacle for you, it’s time to debunk those beliefs and find purpose in building your legacy. In today’s episode, Jasmin Haley joins us to share how you can […]
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2/2/2022 • 30 minutes, 7 seconds
Episode 212: How to Generate Consistent Design Clients
You don’t need to be on every social platform or creating content 24/7 in order to generate consistent design clients. Let’s break up with marketing techniques that aren’t life-giving for you, but rather enjoyable and do bring in the valuable leads and the ideal clients you want. In this special episode, I’m doing something I’ve […]
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1/26/2022 • 34 minutes, 31 seconds
Episode 211: Creating All-in-One Design Services with Ariel Kuhn
Are you a multi-passionate designer that feels forced to niche down into one service? While niching down works for some, it didn’t work for Ariel Kuhn. In creating an all-in-one design service for her clients, Ariel offers a one-stop shop for small business owners who may feel overwhelmed with where to start in creating a […]
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1/19/2022 • 36 minutes, 13 seconds
Episode 210: How I Work Smarter (Not Harder) in my Design Biz
Are you getting caught up in tasks that aren’t moving your business forward? Maybe you’re not even aware that you’re doing it! After nearly a decade as a business owner, I’ve found a few ways that have allowed me to work smarter, not harder in my business! Listen in as I share how tracking your […]
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1/12/2022 • 22 minutes, 42 seconds
Episode 209: Using Consistent Content to Create a Strong Brand with Amanda Warfield
Are you struggling to create consistent and valuable content that markets and represents your brand? In today’s episode, Amanda Warfield joins us to share how you can remove yourself from the content creation hamster wheel and avoid the burnout that comes with creating content inconsistently. Listen in as she shares how you can utilize a […]
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1/5/2022 • 21 minutes, 5 seconds
Episode 208: 3 Ways to Use Honeybook to Supercharge Your Client Experience
description Three Ways to Use Honey Book to Supercharge Your Client Experience 1. Streamline Your Onboarding and Payment Process in One Simple App You can store all of your client communication, contracts, files, invoices, questionnaires and more in their own custom project in Honeybook. It’s a one-stop shop for your clients. This reduced the amount […]
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12/29/2021 • 18 minutes, 34 seconds
Episode 207: Becoming a Successful, Profitable Web Development Genius with Emma Kate
If web development isn’t your go-to strength, yet you’re wanting to learn how to be a web development genius. Emma Kate is a WordPress educator, and she’s joining us today to share how you can implement WordPress design and development into your business for recurring profit. Emma is a graphic designer turned web designer and […]
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12/22/2021 • 32 minutes, 9 seconds
Episode 206: How to Effectively Communicate the Value of Your Services
Do you struggle to communicate your value as a designer? Whether you’re just starting as a freelancer or you’re an established design business, it’s important that you approach these conversations with confidence. In today’s episode, I’m sharing how you can communicate the value behind your services, command the rates you want, and eliminate that feeling […]
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12/15/2021 • 17 minutes, 57 seconds
Episode 205: SEO Mistakes You Are Making on Your Sales Page with Pri Kruijen
Are you optimizing your sales page for search engines? Outside of live launching, what are your long-term strategies to growing your business. In today’s episode, Pri Kruijen joins us to share why you should be marketing through searchable content, the importance of quality over quantity, and what mistakes you’re making on your sales page! Pri […]
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12/8/2021 • 32 minutes, 1 second
Episode 204: Does your brand position you as an expert?
Is your brand doing the heavy lifting you deserve, in positioning you as an expert? After almost 10 years in the industry, I’ve learned a thing or two about creating this type of brand that helps you stand out and position you as the sought after expert that you are. In today’s episode, we’re working […]
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12/1/2021 • 10 minutes, 20 seconds
Episode 203: How to Nail Your Next Launch through Stellar Copy with Dani Paige
As you grow your business, create new services, and launch new products, you’re faced with the need to write copy for your website. In today’s episode, we’re joined by Dani Paige to focus on writing stellar copy for your next launch. Listen in as she shares how writing unique and detailed copy specifically for a […]
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11/24/2021 • 23 minutes, 18 seconds
Episode 202: Practicing Work/Life Integrations During Busy Seasons
You may be in one of your busiest seasons, or maybe you’re planning for an upcoming busy season—what measures are you taking to practice work/life integrations? I like to refer to this idea of work/life balance as work/life integration, because it’s hard to really balance it all, but rather integrate them into each other based […]
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11/17/2021 • 26 minutes, 29 seconds
Episode 201: Website Strategy for Better Conversions with Kayla Hollatz
You’ve created beautiful websites for both you and your clients, but are you optimizing your website strategy for better conversions? Copywriter and strategist, Kayla Hollatz joins me for a really powerful conversation to share how you can create impactful copy for your website to help guide your website visitors to convert into customers. Listen in […]
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11/10/2021 • 36 minutes, 2 seconds
It’s Episode 200!
I’m so thankful for all of you who have supported this show, recommended amazing guests, and encouraged me to reach 200 episodes! In today’s episode, I’m sharing how it feels to reach this milestone, what this experience has felt like, and what I’ve learned in nearly three years of the Brand Strategy Podcast! Three Lessons […]
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11/3/2021 • 14 minutes, 53 seconds
Episode 199: Creating a Visually Stunning Online Brand with Jasmine Hunt
Do you have a cohesive, stunning online brand? Your imagery speaks volumes to what potential customers see in your brand. Jasmine Hunt, owner of She Bold Stock, joins us to share how you can create consistent messaging through your imagery that matches your brand tone, voice, and message! Jasmine Hunt is the Virginia-based styled stock […]
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10/27/2021 • 22 minutes, 48 seconds
Episode 198: How DIY Branding Is Really Costing You Money
Logistically we’re taught that DIY branding will save you money, but here’s the catch to this logic—DIY brands come with their own costs. Your homemade branding can cost your real money and potential money. When you’re first getting started, you’re focused on this idea of done is better than perfect, but that homemade strategy can […]
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10/20/2021 • 18 minutes, 44 seconds
Episode 197: Growing your design business with Webflow with Jennifer Sanjines
Are you practicing and growing your skillset as a designer? Jennifer Sanjines joins this conversation to share how you can grow your design business with a new skill. She also shares how she’s grown her business with Webflow and the efficient experience it has created for her customers. Jennifer Sanjines is a website designer who […]
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10/13/2021 • 45 minutes, 15 seconds
Episode 196: 4 Ways to Position Yourself as an Expert Designer and Strategist
If you’re feeling uncomfortable or insecure about how you’re positioning yourself as an expert for your clients, what’s holding you back? In this episode of the podcast, I’m sharing four steps that you can take to begin to position yourself as an expert designer and strategist! Whether you’re looking to build confidence as a designer […]
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10/6/2021 • 20 minutes, 30 seconds
Episode 195: The Power Behind Purpose And How It Can Transform Your Life with Candice Coppola
Have you uncovered your purpose or defined your why? Theres is so much power in purpose that can transform your life and business. In this episode, Candice Coppola joins us to share how defining and understanding your purpose can help build a stronger brand, help you connect with your customers, and better plan for profit. […]
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9/29/2021 • 33 minutes, 59 seconds
Episode 194: 4 Takeaways From My Annual Sabbatical
Have you ever taken a sabbatical in your business? Every year, I take a sabbatical to reset, reflect, and rest. In today’s episode of the podcast, I’m sharing four takeaways from my annual sabbatical! Listen in as I highlight these four takeaways and my encouragement to you if you’re stuck in your business or considering […]
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9/22/2021 • 27 minutes, 1 second
Episode 193: Using Online Summits to Grow Your Business with Krista Miller
With education being a major component of marketing our small businesses, you’ve likely considered hosting a virtual summit. With the year at home that 2020 brought us, so many businesses found success in hosting virtual summits, especially if they went through Krista Miller’s Summit in a Box Program! In this episode, Krista is joining me […]
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9/15/2021 • 30 minutes, 7 seconds
Episode 192: 5 Ways to Pivot Your Brand to Reflect Growth
Are you in a season of growth in your business that is guiding you into a major pivot? I believe that growth is worth celebrating, so let’s take a look at the strategy on how you’re executing growth! In pivoting, you’re giving yourself permission to consistently do the work you love and make a difference […]
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9/8/2021 • 22 minutes, 51 seconds
Episode 191 : Stress-free Methods to Legally Protect Your Business with Girija Patel
Does getting legal in your business stress you out? It doesn’t have to! I’ve brought in Girja Patel to help guide us through stress-free methods to protect you business (and you). Listen in as she shares a few steps you need to take as a new business owner or even if you’ve been established for […]
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9/1/2021 • 38 minutes
Episode 190: How to Position Your Brand to Serve High-End Clients
The level of service you’re offering in your business will directly impact the types of clients you’re attracting. So if you’re tuning in today and you have big dreams about not only increasing the quality of service that you offer, but connecting with clients who value and appreciate that kind of service and are willing […]
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8/25/2021 • 15 minutes, 23 seconds
Episode 189: How to Create a Strategic + Realistic Content Plan with Latasha Doyle
Are you just spinning your wheels creating content on an unrealistic schedule without a strategy? We’re ending that today. Latasha Doyle of Uncanny Content joins us in today’s episode to discuss how to create a strategic and realistic content plan that serves your audience. Listen in as she shares how to plan, create, and schedule […]
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8/18/2021 • 35 minutes, 29 seconds
Episode 188: How to Create a Brand that Tells Your Story AND Resonates with Your Ideal Clients
Whether you’re a brand new business owner or you’re years into your business, have you found a way to tell your story and resonate with your ideal clients in your brand? Let’s discuss how this can be done! In today’s episode, I’m sharing 3 ways you can inspire connection in your brand with ideal clients […]
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8/11/2021 • 16 minutes, 40 seconds
Episode 187: Turning Your Services Into Scalable Products with Christina Scalera
You’ve nailed down the perfect service-based offerings, but now how can you scale those? Christina Scalera joins us in this episode to share how you can turn your service based offerings into scaleable digital products. Listen in as Christina explains the impact and longevity of adding a digital shop to your business, along with walking […]
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You’ve got a new inquiry—Yay! You send over your packages, then nothing. You’ve been ghosted. We’ve all been there, but I want to help you push away the thought that this has to be your new normal. We’re taking a look at why this keeps happening and what you need to change in order to […]
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7/28/2021 • 10 minutes, 35 seconds
Episode 185 : How to Grow your Design Business and Serve Clients Well with Michelle Pontvert
Your design business can be as successful as you want to make it, but what impact could passion have on your business? When you’re passionate about the brands you work on, know how to make a difference and solve their client problems, you’ll be able to grow your business and serve your audience well. Michelle […]
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7/21/2021 • 28 minutes, 57 seconds
Episode 184: The Difference Between Rebranding and a Brand Refresh
Does your brand need a little sprucing up? Maybe something in your brand just isn’t clicking anymore. Maybe you feel like you’ve outgrown your brand. That might mean it’s time for a rebrand or a brand refresh! Let’s discuss the differences in a rebrand and a refresh, how to know which to choose, and how […]
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7/14/2021 • 20 minutes, 31 seconds
Episode 183: Using Pinterest to Inspire Deeper Connection with Your Ideal Audience with Christina Willis
Are you using Pinterest for your business to connect with like-minded creatives? Pinterest can be used for more than just decor inspiration and meal planning! Christina Willis joins us to discuss how you can market your business, serve your audience, and encourage deeper connections with your audience through Pinterest. Listen in as she shares how […]
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7/7/2021 • 32 minutes, 26 seconds
Episode 182: Why I Believe You Don’t *Have* to Blog to Grow Your Business
We’re constantly inundated with marketing strategies and recommendations from other business professionals. I’m here to tell you that you don’t have to follow them—especially if they’re not working for your business. As a business owner, you’ve likely been told that content is the end all be all for marketing and you have to blog if […]
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6/30/2021 • 12 minutes, 39 seconds
Episode 181: How to Grow Your Design Business through Passive Revenue with Gigi Davarashvili
Passive revenue can be a game-changer in your design business, allowing you to impact more people and scale your business, while also freeing up your time to work one-on-one in the projects you’re really passionate about. Gigi Davarashvili, a former Brand Strategy School student of mine, joins me for this episode to discuss how she […]
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6/23/2021 • 59 minutes, 40 seconds
Episode 180: What it Looks Like to Run a Business with an Anxiety Disorder
As an entrepreneur, I know how tough it is to wrestle with anxiety, stress, and burnout—especially as I manage my own anxiety disorder while running my business. This topic is very near and dear to my heart, so I wanted to share my own experience in hopes that it helps someone out there. This episode […]
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6/16/2021 • 27 minutes, 3 seconds
Episode 179 : How to Utilize Copywriting to Attract High-End Clients with Kayla Dean
Who is your website attracting to your brand? If you’re looking to attract a high-end clientele, it’s important to unite great messaging with website strategy and high conversion copywriting principles. In this episode, Kayla Dean of The Literary Co joins us to discuss how your website copy can attract or turn off your ideal clients! […]
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6/9/2021 • 27 minutes, 47 seconds
Episode 178 : Why Your Brand Needs to Turn Some People Off
Your brand should not rely on serving everyone—you shouldn’t be all the things to all the people. It’s time to turn some people off from your brand! While you may feel the need to take on every project that comes your way, you’re doing yourself and your business a disservice. In this episode, we’re discussing […]
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6/2/2021 • 13 minutes, 27 seconds
Episode 177: Building a Brand that Balances People, Profit, and the Planet with Suzanne Vetillart
What impact are you making in the lives of the people around you? What about your brand? Suzanne Vetillart is on a mission with her jewelry brand, Boma, to balance people, profit, and planet—the triple bottom line. While she wants to run a successful business, it’s important to her that she’s making differences in the […]
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5/26/2021 • 37 minutes, 13 seconds
Episode 176: Avoiding Burnout as a Creative Entrepreneur
The last year took a mental, emotional, and physical toll on us all. The things you experienced in your life and business are validated and real. It’s likely that you’ve experienced, are experiencing, or are even approaching burnout as an entrepreneur. I want to share a few principles you should consider to avoid that burnout […]
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