Dana Ben David is Co-Founder and Creative Director of Healthybud, a brand reinventing the pet wellness category focusing on functional treats, meal-toppers and healthy and nutritional food for dogs. The Montreal-based company is leveraging superfoods that are usually more familiar to humans than dogs, such as ashwagandha, goji berries, or reishi medicinal mushrooms. A multi-passionate professional, Dana has an interesting background that gave her the knowledge she needed to start her company alongside her husband and their business partner. Before becoming an entrepreneur, she studied architecture, audio production, and voice acting, and as a trained vocalist and pianist, Dana also ventured into the music industry. In a tail-wagging twist on pet adoption, Montreal-based company Healthybud unleashed an irresistible offer this last fall: a year's supply of free dog treats to anyone adopting a senior dog. That’s just one of Healthybud’s fun plays on building a community dedicated to pet wellness, a growing trend in North America. In this episode you’ll hear about:-Dana’s passion for branding, which she applies to Healthybud’s cheeky market positioning-The brand’s commitment to (re)inventing the pet wellness category with superfood, quality ingredients-The future of the pet food & health category.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

If you’re a woman in business, you're probably well aware of the crucial role branding plays in commercial success. Often, however, the conversation around branding is dominated by male voices. Today, we're shifting the spotlight to a woman making waves in the industry. Meet Ana Andjelic, a brand executive who earned her stripes transforming brands for marketing giants such as Banana Republic and Rebecca Minkoff. She has been recognized as one of Forbes’s Most Influential CMOs, and today, she serves as the Chief Brand Officer at ESPRIT, reviving the iconic nineties brand into a modern powerhouse. With a doctorate in sociology, Ana is not just an academic but a thought leader. Her writing, speaking engagements, and advisory roles have made her a sought-after voice in branding. This episode promises to be a masterclass in brand-building, plus a fascinating look at one woman’s journey breaking glass ceilings in the marketing biz.In this episode, you will hear about:-How and why Ana’s mind gets captured by ideas, not role models-Her advice on navigating one’s career path-The essential pillars of any brand-Ana’s take on mastering community-building and storytelling.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

The beauty market is saturated, and it takes courage and vision to launch a new brand within the industry. A few years ago, such a visionary stepped onto the scene, changing the landscape with her unique approach. Haley Bogaert, an entrepreneur with over 15 years of hands-on experience in the beauty business, known for her expertise in all things eyebrows, founded HBFace inspired by her vision for a different beauty studio experience. HBFace reflects Haley's vision: chic, fresh, and inviting. A place where beauty is more than skin deep. It's about the relationships, the feedback from loyal clients, and the community built around these spaces. Haley didn’t have it easy. She experienced personal loss early on and turned tragedy into fuel to keep going and build a brand she was passionate about. She went on to open HB Face physical locations, and she launched her own skincare and makeup line, with each product echoing her belief that beauty should be fun, effortless, and stress-free. This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale