U najnovijoj epizodi SoMoCasta Nikoli se pridružio Osman koji je s Nikolom podijelio koji je glavni izvor zarade. Saznali smo da su zapravo dva – premium membership pretplate te izvor od advertisinga.U razgovoru smo saznali i kako Spotify koristi datu za koju se ispostavilo da je ključna u razumijevanju ponašanja korisnika te da se na nju oslanja u potpunosti prilikom personalizacije UX-a. Data driven approcah počinje s razumijevanjem korisničkog ponašanja i preferencija, a sve s ciljem kako bi se stvorila prilagođena playlista, te pružile dobre preporuke novog sadržaja i uskladila s korisničkim jedinstvenim glazbenim ukusom. Zašto su svoj business model proširili na podcaste, koja je razlika freemium i premium pretplata te kako zapravo zadržavaju korisnika? Sve saznajte u osmoj epizodi SoMoCasta! Host: Nikola Vrdoljak, 404 agency https://www.linkedin.com/in/nikolavrdoljak/ Guest: Osman Hosanhttps://www.linkedin.com/in/osmanhosan/ Hosted on Acast. See acast.com/privacy for more information.

Iza sebe ima 20 godina rada u medijima, a danas u ulozi Chief Digital Officera se brine o portfelju Hanza Medie koji u svom sastavu ima čak 19 stranica i brendova. U najnovijoj epizodi SoMoCasta, Nikola je ugostio Stipu Grubišića s kojim je probao doći do odgovora kamo ide hrvatsko medijsko tržište? S više od 1.4 milijarde oglasa mjesečno koje serviraju korisnicima, hrvatski mediji su usporedivi s većinom europskih medija što se i vidi po raznim rezultatima AdExa. Ono po čemu je različito hrvatsko tržište je po navikama -  Hrvati, za razliku od drugih tržišta, zapravo jako konzumiraju medije zbog čega portali danas imaju ogromnu čitanost i brojke im ne padaju. No, gdje se tu uklapa pretplata? Iako je Stipe smatra samo jednim od izvora prihoda medija, smatra da je izrazito bitan alat za povećanje kvalitete sadržaja na tržištu. Koji model pretplate koriste u Hanza Mediji, imaju li mediji zapravo održivi model poslovanja te kako vidi razvoj Digital odjela Hanza Medije u sljedećih 3-5 godina – saznajte u najnovijoj epizodi! Host: Nikola Vrdoljak, 404 agency https://www.linkedin.com/in/nikolavrdoljak/ Guest: Stipe Grubišićhttps://www.linkedin.com/in/stipegrubisic/  Hosted on Acast. See acast.com/privacy for more information.

Smatra da je čovjek core biznisa i da value u biznisu nije samo profit – upoznajte Ivanku Mabić Gagić, Managing direktoricu Httpool by Aleph i novu gošću SoMoCasta!Nakon deset godina agencijskog iskustva prelazi u Httpool – najvećeg globalnog partnera digitalnih platformi poput Twittera, Snapchata, Mete, Spotifyja, Reddita, Pinteresta, Amazona, Microsofta... Sa sjedištima u Dubaiju i Miamiju, Httpool na globalnoj razini danas zapošljava više od 1,600 zaposlenika, a svoje usluge nude diljem 130 tržišta. Daljni ciljevi su jasni - širenje na nova tržišta, sklapanje novih partnerstva te daljni razvoj tehnologija prema potrebama tržišta.Koje dvije društvene mreže su suvlasnici Alepha, što misli o Metaversu, ali i koji trendovi nas očekuju sljedeće godine – saznajte u najnovijem izdanju SoMoCasta! Host: Nikola Vrdoljak, 404 agency https://www.linkedin.com/in/nikolavrdoljak/ Guest: Ivanka Mabić Gagićhttps://www.linkedin.com/in/ivanka-mabi%C4%87-gagi%C4%87-9a09a515/ Hosted on Acast. See acast.com/privacy for more information.

Although he has a degree in engineering, his interest in broadcast image quality and optical signals eventually led him to his position as Chief Digital Officer at CME Adria. Meet Matej Lončarić, a familiar face in the Croatian digital landscape.After leading digital transformation at his previous company, he embraced the challenge of introducing VOYO, a streaming platform that aims to revolutionize traditional TV. He openly discussed the initial resistance, with concerns about content theft and potential viewership decline on traditional TV channels due to VOYO. However, VOYO was successfully launched a few months ago in Croatia.What does it take to start a streaming platform? How does the production of streaming content differ from television? Why was VOYO created, and what are its goals? Listen to what Matej Lončarić, Chief Digital Officer of CME Adria, has to say about all of this.Host: Nikola Vrdoljak, 404 agency https://www.linkedin.com/in/nikolavrdoljak/ Guest: Matej Lončarićhttps://www.linkedin.com/in/matejloncaric/  Hosted on Acast. See acast.com/privacy for more information.

After more than 15 years at one of the most famous Croatian IT companies, Five, he left Zagreb for the USA and founded 57hours - a platform that connects people needing adventures with local guides. His name is Viktor Marohnić, and he’s our newest guest on SoMoCast. He sat down next to our host, Nikola, and told us how he sees differences between European and American business and why he thinks execution is a key factor of success. How much time passed before he landed his first client in the Big Apple? How did the idea of starting 57hours come up? And how did his expertise in building digital products and user experience help him in the creation of this platform? Host: Nikola Vrdoljak, 404 agency https://www.linkedin.com/in/nikolavrdoljak/ Guest: Viktor Marohnićhttps://www.linkedin.com/in/viktormarohnic/ Hosted on Acast. See acast.com/privacy for more information.

In the third episode, our host, Nikola, sat down with Ozren Kronja, the executive director of HUDI, and Vjekoslav Srednoselec, COO of Dentsu Croatia and a member of the AdEx working group of IAB Croatia, to discuss how much is really spent on digital advertising in Croatia.Both HUDI and IAB Croatia share a common goal – to improve digital advertising in Croatia. While HUDI is primarily focused on digital publishers, IAB is a global organization whose members include media, agencies, and platforms. Interestingly, both organizations maintain their own AdExes (advertising expenditures) with different data collection methodologies.Discover how they analyze spending on digital channels in Croatia and what both organizations consider to be the biggest challenges in the upcoming period in the latest episode of SoMoCast!Guest: Ozren Kronjahttps://www.linkedin.com/in/ozren-kronja-777832a5/ HUDIGuest: Vjekoslav Srednoselechttps://www.linkedin.com/in/vjekoslavsrednoselec/ dentsu Croatia Hosted on Acast. See acast.com/privacy for more information.

From a career in science to the startup realm, Mislav Malenica has been in the world of AI for the past 19 years! Our second guest on SoMoCast shares a perspective that isn't commonly heard – he believes AI should be viewed as a platform that empowers businesses to deliver value to their customers.In his view, AI technology has matured significantly. What was once the realm of scientists and engineers, is now accessible to a broader audience. Today, the future of AI lies in the hands of those who can envision its role in their business models.Join our host, Nikola, in the second episode of SoMoCast as we embark on a quest to answer the ultimate question – can AI truly enhance our lives?Host: Nikola Vrdoljak, 404 agency https://www.linkedin.com/in/nikolavrdoljak/ Guest: Mislav Malenicahttps://www.linkedin.com/in/mmalenica/ Mindsmiths  Hosted on Acast. See acast.com/privacy for more information.

Is the market ready for digital subscriptions? In the first episode of the second season of SoMoCast, our host, Nikola, is joined by Miran Pavić, Telegram CEO, one of HUDI founders, and the Chairperson of the Media jury panel for SoMo Borac. Together, they discussed the market's readiness for digital subscriptions.The concept of digital subscriptions began to emerge as the internet gained popularity. With online advertising revenues alone proving insufficient to sustain many media organizations, some newspapers and magazines started introducing paywalls for premium content. However, creating a sustainable and successful subscription model is not an easy task.Miran discussed the key factors behind a successful transition to digital subscriptions, which range from reorganizing entire departments to conducting in-depth content analysis and profiling fans to determine what resonates with them. Spoiler alert: it's political scandals that drive the most acquisitions!Host: Nikola Vrdoljak, 404 agency https://www.linkedin.com/in/nikolavrdoljak/ Guest: Miran Pavićhttps://www.linkedin.com/in/miranpavic/Telegram Media Grouphttps://telegramgrupa.hr/ Hrvatska Udruga Digitalnih izdavača https://hudi.hr/ General descriptionSoMoCast is a podcast that forms an integral part of SoMo Borac, powered by Httpool in collaboration with Voyo. The podcast's primary mission is to showcase the companies and individuals who comprise the digital economy. The digital sector represents the most optimistic, intriguing, dynamic, and influential segment of the economy. The process of digitization is gradually impacting every facet of our economy and society, and we're well aware that it's only in its nascent stages.Through SoMoCast, we have the opportunity to connect with remarkable individuals, explore intriguing business models, and gain valuable insights from them. Our aim is to foster a growing community and inspire continuous improvement. As we progress, we aspire to see more individuals join our ranks and collectively contribute to making significant advancements in this exciting digital landscape.If you prefer audio only, listen to us on: Spotify 👉 https://spoti.fi/3BNAc21 Deezer 👉 https://bit.ly/3LIJXTP Apple podcast 👉https://apple.co/3dSPQB8Follow SoMo Borac powered by Httpool on social media:Facebook 👉 https://www.facebook.com/somoborac Instagram 👉https://www.instagram.com/somoborac/ LinkedIn 👉https://www.linkedin.com/company/somo-borac/ Buy the tickets for the event 👉 https://www.entrio.hr/event/somo-borac-powered-by-httpool-14464 Subscribe to our newsletter 👉https://somoborac.com/en/strongest-digital-community/  Hosted on Acast. See acast.com/privacy for more information.