Laurel Portie is an absolute rockstar when it comes to paid media, advertising, and being an A-player.   If you have been following me for a long time, you know I’m not a low-ticket guy. But Laurel cracked the code with low-ticket using one of my offers: www.powerofferworkshop.com.  In this episode, we break everything down: what Laurel did to make this all work, why I couldn’t crack this code, and how you can use this strategy to make your ads crush.  If you’re curious about how to make low-ticket work, this episode is for you.   Connect with Laurel here: https://www.laurelportie.com/ http://www.adcoachingfor7.com/   You’ll Discover   How Laurel’s background in television created her unique approach in the ad space [3:59] A breakdown of Laurel’s funnels [11:00] What is Power Content? [15:36] Why Laurel runs top of funnel to cold audiences [17:06] You don’t necessarily need to write new copy when creating new ads [20:28]   ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.  Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.  Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.

Joshua Gavin is known as “The Offer Kid” and the founder of Ad Free Funnels.  He was in our HTC program back in the day, and has a very unique skillset. I wanted to bring him on to share how he discovered Power Offers and how he used that to get to where he is today.  Josh developed a funnel agency in 2020, transitioning from local business marketing to working with coaches and consultants. One of his VSL clients asked him to “build him a Mini Webinar like Joel Erway does.” Josh had no idea what a Mini Webinar was, much less knew about this guy Joel Erway…but he didn’t tell this to his client, and got to work on his research. He learned about Mini Webinars and Power Offers on the job, and it instantly clicked. While it seemed like everyone else was doing long-form sales processes, Josh figured that selling outcomes through short-form Mini Webinars could be the next big thing. He went all-in on Mini Webinars and Power Offers, and is still going strong today. Obviously, I swear by Power Offers. But if you need some more convincing, this episode will get you there.   You’ll Discover What makes Power Offers stand out from other sales processes? [6:40] How to determine whether to use a Power Offer and who should be using it [8:33] Which Power Offers hit, and which ones might miss the mark [10:35] Don’t get too caught up in guarantees [12:50] An unexpected demand trigger that worked for Josh [19:10] ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.

I returned from a week on Necker Island, hanging out with Richard Branson a few days ago.   We sat down and talked about life, business, and things that only billionaires discuss.   I spent the week reflecting on the phase I’m at in my career, where I want to go next, and what it means to everything I’ve done up until now.    It has unlocked a new vision for growth, and I can see more clearly where I want to go next.   Find out here.   You’ll Discover You can do things when you have a lot more money. [6:19] Build connections and legacy. [6:38] Change the perspective on why some people want to be billionaires. [7:11] The day you stop having fun is the day you start dying. [10:11] Never sacrifice the ability to have fun. [11:04] ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.  

Joining me today is my client David Mendes, a young, ambitious, and successful entrepreneur from Portugal.    We recently had a 20-minute consulting call, which is a bonus when you opt for the pay-in-full option on our High Ticket Courses Program. Once we hopped on the call, David admitted, “I don’t really have anything to say, I just wanted to thank you.”   Turns out, he read my book “High Ticket Courses”, implemented the strategies, and his results were mind-blowing. So mind-blowing in fact, that he decided to pay for one of my programs just to get me on a call to thank me. And I’m excited to have him on today so he can tell you his story.   David started in the online marketing space in 2020, running low-ticket offers here and there, eventually running an agency and setting goals for himself to understand how to improve his sales tactics.    He created a coaching program and used tips from “High Ticket Courses” to help his first client make $65k in their first month. And the success he drove in didn’t stop there.   Now, 4 months later, David and his business partner have passed $800K in profit, from completely organic traffic.    They listen to their market, listen to their market’s feedback, and make changes when necessary.   This success story is proof that the power of a Power Offer can completely change the game. You’ll Discover   What David implemented with his client that created a dramatic shift [9:26] The importance of tapping into the market that already exists [22:52] Questions you should answer to improve your messaging [28:16] Personalization vs information [31:18] David’s tip for tapping into success [42:48]   ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.

Have you ever wondered about the dangers of growing too quickly?  Let’s talk about what happens when you grow fast and what the expense is costing you for expanding too quickly.  I have a valuable lesson for you if you want to overgrow.  Find out here.   You’ll Discover You don’t have to reach millions of people. [2:23] People who are blown up overnight come with a massive risk of having a weak foundation. [4:26] You got a rock-solid foundation when people battle for you when stuff goes wrong. [6:50] The faster you grow, the harder you fall. [7:51] Don’t take your audience for granted. [12:49] ...And much more!   Helpful Resources For a full transcript of this episode, visit our blog.  Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.  Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.  Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.  Follow Joel on social media:  Facebook, Instagram, Linkedin.

How do you make your stuff marketable? How does it become viral?  Today, I wanted to talk about the essential aspect of marketing, which most people need to consider.  I want to share the power of such a great, excellent, superior product related to vitality and word-of-mouth marketing.   Find out here.    You’ll Discover The most important part of marketing has the most superior product in the marketplace and word-of-mouth marketing. [3:45] Marketing becomes free, and you have an insurmountable virality effect. [7:09] Be the absolute best product that you could put in the marketplace. [8:00] Word of mouth. [8:52] Refine your product and make it 10x better. [9:34] ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.  Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.  Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.

I want to share the most significant levers you can pull into your business anytime throughout your career and business. I am talking about masterminds. Masterminds have been paramount. The first mastermind I joined was Russell Brunson’s Inner Circle; it was a considerable investment for me. It pivots my entire business. Find out here. You’ll Discover: Masterminds made lifelong connections with people. [3:10] It builds your name and brand. [3:23] Finding new opportunities and situations gives you leaps and growth experience. [4:14] Look for a respected and established mastermind and go all in. [8:54] It yields massive dividends. [9:54]   ...And much more!   Helpful Resources  For a full transcript of this episode, visit our blog.  Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.

I want to talk about something that I found very interesting. We recently wrapped up a launch for a private client and it was successful. Most people have a misconception when it comes to making sales and what’s required to make sales. As we were working on the campaign, we learned interesting things from this and I want to share this with you. Find out here.   You’ll Discover    There is a huge objection when you are launching a product. [4:41]  Think about the desires that your audience wants. [4:50]  Make noise about the offer without even talking about the results and proof. [6:17]  Amplification and frequency are enough to make sales. [7:05]  You do not need to sell based on results and testimonials. [8:43]   ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.  

I’ve got a newly acquired acquaintance and friend that I recently met at WebinarCon. He wrote the book “One to Many” and is at the forefront of our webinar industry. His name is Jason Fladlien, the master of words. Jason went from Iowa-based rapper to becoming known as the $100 million webinar man and set the record for internet marketing with $57.9 million. He developed a technique that became well-known in the world of webinars. In this episode, we go over this technique in-depth. Click here to check out Jason’s webinar framework. You’ll Discover Learn how to provide value on a webinar. [11:27] Live interaction is the most effective way to create a contribution to the world of webinars. [15:05] The best thing to do is to use a webinar to sell the series of webinars. [17:33] The Amazing Selling Machine. [27:31] A webinar is a tool that is one too many. [43:09] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I just got back from WebinarCon in Austin, Texas, and had the pleasure of speaking there alongside many guests and speakers. I wanted to share my biggest takeaways from speaking at that event and from attending and learning what other people are doing. It was a fantastic event. I also want to share with you why I have been so quiet lately on this podcast. Find out here. You’ll Discover The biggest takeaway from the WebinarCon. [1:13] There is a big push on diversifying your source of traffic. [4:46] You only need one traffic source as you build out your campaigns and scale your webinars. [6:23] Master your follow-up. [6:42] Big things that we have planned for 2023. [8:42] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Today will be a little bit of a different tone. I got some unexpected bad news that happened over the weekend, and there is a lesson that I think we could all learn from. It is something that I take for granted every single day. Without it, we do have nothing. Find out here. You’ll Discover Be grateful for the opportunities and for being alive. [3:20] Show gratitude as often as you can. [5:40] We have a lot to be thankful for. [6:27] Nothing that we have in life is promised. [8:15] We often don’t need the answers; sometimes, we need to listen. [9:05] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

It’s been a while since I’ve done a guest interview on this podcast, and I am very excited to share her experience with you. She is Laura Cowan from the Two-Hour Lifestyle Lawyer. She has been doing estate planning law and has been successful at it. Laura decided to launch a coaching business to meet the demands of the new normal in the world of law. Now, she is teaching other lawyers to replicate her success. You’ll Discover Your clients just care about the results. [13:48] Clients are also a contributor. They appreciate helping and being part of something being built. [15:58] You will not know things until you get started. [18:10] Work together and recognize that they may have skills you don’t have. [27:19] We don’t grow unless we go outside our comfort zone, and the rewards are endless. [30:50] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

What happens when you have the success that the rest of the market starts to adopt it? People start knocking it off and coming up with their own coined language for whatever you have developed. And now, it is being utilized in a whole different way. What do you do? Find out here. You’ll Discover Have a mindset of abundance and say, “Well, done. You have made an impact.” [4:20] Be honored that people have valued your intellect and opinion so much that they have evolved. [4:50] We secretly want recognition and validation of our worth. [6:36] Everything goes through evolution and changes. [7:10] Let them remember you as someone who constantly improves and comes up with fresh new ideas. [10:21] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Have you ever wondered why all of your friends or colleagues are seemingly doing so much better than you? Wonder why those people are succeeding? And it seems like you keep struggling. I got a new revelation of what’s holding them back from getting true success. Find out here. You’ll Discover The seven-figure sequence. [4:55] We all have been addicted to everything marketing is meant to do for our business. [7:52] The difference between marketing and sales is intent and urgency. [8:26] Pushing people to an inadequate offer will kill your success. [9:36] It is not necessary to do marketing before sales until you validate your offer. [11:23] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Over the weekend, I hit a significant milestone. I want to create an important message regarding momentum, expectations, and progress. Too often, I see people make progress and then cannibalize their success. Doubts started creeping into their minds. Let me disclose what I am talking about. Find out here. You’ll Discover “Yeah” and “But” will cripple your success. [7:20] Look at your wins and progress. It’s positive momentum. [8:02] Skills have much room to grow. [9:12] Respect the journey, not the result. [9:37] Learn to love the process. [10:34] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I’ve got something really exciting to share with you today. For those of you who are having success with offers or launched various offers, you know which offers works for you and haven’t worked for you. I want to talk about the number one thing that will determine if your offer will make a fortune or will flop. This will be a game-changer. Find out here. You’ll Discover Determine whether or not your offer will have success based on urgency. [2:39] A handful of people will come to the realization that they have to learn marketing in sales no matthew what. [6:56] Target an audience that has immerse pain and urgency. [9:03] Urgency is the key thing. [10:45] Find and serve a staving market. [12:07] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I have a special message to share with you today. I listened to one of a fantastic content producer on a podcast, and he talked about this idea that I want to share with you today. This message is all about the idea of threshold and gain. Find out here. You’ll Discover A lot of us get comfortable once we achieve some level of success. [3:26] No pain, No gain. [6:36] Get out of your comfort zone. [6:53] Learn how to acquire clients through paid traffic and paid acquisition. [7:14] Seek out the pain. The new becomes normal and what is normal becomes numb. [13:17] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I’ve got an interesting topic that I am excited to share with you today. Many people knew me as my method of transformation is through education or teaching. There is a lot of different ways that you can inspire people to take action with you. And this has been a challenge of mine. You’ll Discover There are many different types of buyers. [3:19] Get out of your comfort zone. [5:53] There are people who have a master mentality and there are those who are being controlled or slave mentality. [9:00] Your audience buys through many different mediums. [10:56] Stepping into the unknown is your largest opportunity for growth. [12:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

A lot of people are scared when it comes to recession. They are nervous, fearful, don’t know what to do, and they don’t know what niche is going to work. Let’s talk about what we are seeing as the most profitable niches and a little bit of insight of what is working really well when it comes to recession. Find out here. You’ll Discover Recession are where people want the most help. [4:28] Provide an income opportunity or side hustle for people in the world. [4:55] Create a career development opportunities, people are willing to pay for that training. [6:58] People are looking for guidance, help, and opportunity. [9:18] There is no limit to opportunities in career development space. [12:51] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I just hopped off a call with a fellow listener. I like to share a very valuable lesson that hopefully people can relate to. Let’s talk about don’t sell from your heels. Also known as…. Don’t be a wimp! Find out here. You’ll Discover Two types of business owner in the world. [2:08] People do other different sorts of things, but it is a slow growth. [3:01] You have to be more aggressive in your messaging. [5:03] Stop being a wimp. Stop selling from your heels. [6:46] Make the damn offer. [8:21] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I wanted to give you a little insight into what works really well in the coaching space. I was teaching something called identity power offers, which talks about the whole concept of understanding that your customers, clients, and the people that you are marketing to, want one thing. They want transformation. How do they see the transformation? Find out here. You’ll Discover They are looking to you as a leader, as somebody who they believe they can get great results. [3:13] They see you as having some result that they want and they are looking for transformation through you. [3:30] Identity change is really what drives everyone in our space. [3:42] Anytime somebody connects with an identity of power offer message, those are your best leads. [8:08] Talk about your identity more in your messaging and watch the lead flow come pouring in. [9:12] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I wanted to touch base with you to talk about being your golf caddie. Over the past five to six months, I have been knee-deep in studying the art of interviewing. I love learning, and there is an art and skill to mastering an interview. There is something magical about an interview that you can’t get from solo content. And so, what is this idea of being caddie? Find out here. You’ll Discover When you watch to people having a conversation, you learn so much more about what’s really going on in the subject matter and expert. [7:11] You need to bring the caddie on more often. [8:00] It is so much easier to be in our natural element when we are not required to memorize a script, bullets, and not required to deliver a solo presentation. [9:37] Number one thing that causes somebody to buy your product, is your attractive character. [10:55] Be your natural element and perform at your best. [11:39] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

We will talk about something a bit contradictory to what you have probably learned in the past. Have you heard the saying, “What you are selling your customers is the hole; you are not selling the drill?” Remember, your customers don’t care about the tool that gives them the result. I’m here to tell you the truth. This is a game-changer for you. Find out here. You’ll Discover So many of us can benefit from just selling the tool first. [2:18] Any number of different tools can create a hole. [3:54] The more education somebody needs to be convinced on your offer, the more expensive it is going to be the bottom line. [6:35] Sell the tool instead of the result. [8:02] The less convincing that you need to do, the better. [11:41] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I have a friend whose name is Greg Hickman and had shared something on his Instagram or social media. He published something in the past month that hit home and I wanted to share it with you. It led me down to a revelation; it is something that I’ve always known but never formalized. I will formalize it today, and let’s talk about the number one reason people consistently struggle to sell coaching programs and courses. You will learn a key lesson here. You’ll Discover If you help your clients achieve a transformation, you are a service provider. [3:02] You need to be an expert marketer. [5:28] You are a service provider whether you like it or not. [5:46] The number one objection people have to buy training programs is that they don’t want to do it themselves. [7:52] You can sell up if you speak to yourself like a coaching program. [9:53] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

We have found something that had more benefits than a traditional webinar. The last episode of my podcasts had the seed planted for this new project - Infocasts. Let me give you part two of what Infocasts is and where to consider applying it. Infocast position the expert differently because it positions them as actual experts. I believe it will be revolutionary for all of us. Find out here. You’ll Discover Infocasts benefits. [3:26] Unlocked a new standard on how people want to consume their content. [4:04] A great host will represent what the audience is supposed to consume. [5:56] Summarize and highlight key points of what we want the audience to listen to, which you do not get with a webinar. [8:02] Infocasts is the evolution of webinars. [10:16] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I am going to speak at South America’s largest affiliate marketing conference. And I am excited to introduce to you this newest thing. The Infocasts. I got great people taking action and great things moving forward in the world of infocasts. Find out here. You’ll Discover Do interviews as your webinars. [3:07] Infocasts is going to be a game-changer because of its benefits. [5:55] Infocasts take the power of a webinar and allow you to increase your positioning because you are being interviewed by somebody else. [7:16] You can get the sales pieces created in one sitting. [7:13] It will blow up the marketplace. [8:06] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Today’s episode is something we’ve never talked about. It’s all about email deliverability access. I had a couple of issues with autoresponders running 24/7, and I connected with our guest - Troy Ericson. He is the guy who helped me solve the problem, and we ran a test on our list after he worked his magic, and we saw a 20% lift in it. He was doing Facebook Ads around 2016 and realized he didn’t want to do something normal. He took the next level with deliverability and just helping people understand something and get higher open rates, which most copywriters can’t do. You’ll Discover The most important thing is the domain reputation. [7:09] The actual link matters most. Always check and see if somebody gives you a link. [12:36] It’s not about the promotional words and phrases you use, it’s to make sure that you’re balanced out at zero. [16:13] The main point for maintenance and list hygiene is just making sure that you’re not mailing really old context. [21:55] It’s more about the quality, not the quantity. Quality is way more important. [26:37] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I listened to copy chief radio, which is my good buddy’s podcast. He is talking about reinvention, and I thought it was pretty relevant as I am going through some internal reinventions. Today, let’s talk about non-marketing related. I want to share with you about reinvention. You’ll Discover Reinvention is the idea of pivoting and becoming somebody new. [4:59] When you start the process of reinvention, you start something new and become that new identity. [5:49] The number one fear and hesitancy of going through reinvention is moving from their current brand. [8:36] It’s okay to be scared, nervous, and hesitant. Just take a little step at a time. [11:43] Start taking more small steps, which will turn into bigger things. [12:40] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Let’s talk about offers. I had a call today with a game plan client who needed dialing their messaging and offers. One of my favorite brain exercises is to help you come up with a compelling offer. It is a simple way to get you to think in terms of value to your potential clients. The challenge for you here is if you were given a short window of time to provide great results for somebody, and they only had an hour with you, What is it that you could do for them? Find out here. You’ll Discover Shorten the window and force ourselves to get a result for somebody as fast as possible. [3:06] Imagine what would it be your clients experienced the very first time they enter your world. [4:20] Know how to capture a lot of perceived and real value. [5:00] A game plan is a strategic development. [6:12] Think about new ways to develop your messaging and offers. Create new ways to bring value to the market. [7:41] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I took a two-week detox from Facebook when I went on a vacation. I reduced my time on Facebook by 95%. I have been spending more time on YouTube. This episode will be a warning shot for a lot of you who are playing small and not learning the basics of marketing. A wave of marketers out there will dominate you, and their skillsets are no joke. You’ll Discover They know how to hustle and capture attention. [7:02] Some people are willing and able and have a skill set for marketing domination. [8:49] Understand that getting customers and launching the ability to grow is at your fingertips. [9:36] There is a lot to be learned from big influencers. [10:57] Learn what they are doing and apply it to your own business. [11:18]li> ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I spoke at an event in Austin, Texas, and I had breakfast with a client. We talked about her messaging, offer, and all the things that she tried and failed. What worked and what hasn’t worked, and we were just diving deep into an overarching strategy that worked and what hasn't worked. Many people are struggling and trying to hit some sort of next goal in their minds. Do you need a funnel? Let’s talk about this! Find out the answer here. You’ll Discover Be careful about who you follow and the advice you are given intake, most of all advice with some dose of skepticism. [2:56] Your message is so critical. [5:53] Your funnel is only meant to support a winning offer. [8:04] Find out who you feel most comfortable working with. [9:32]li> Difference between coaching and consulting. [10:19]/li> ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I want to talk about how to become a celebrity in your niche. And I have a story to share and a little piece of information behind this and it is interesting. It is a fascinating experience to get discovered and recognized by people. Find out here the formula to become the celebrity that you can become. You’ll Discover When you build yourself people are going to find, notice and recognize you. [4:16] You have to be interesting enough for somebody to follow you. [4:57] Consistency or longevity. [6:05] Build an authority. [7:00] The thing that builds my authority and celebrity more than anything is the podcast. [9:46] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I am quite frankly sick of our industry and how some people run masterminds and coaching groups. I am not doing this to my own horn. Nobody should be threatened to be forced to spend money with their quote-unquote mastermind to help fix something that never ends up getting fixed. It is time to call out. Find out here. You’ll Discover You should never feel threatened. [3:37] The cultish mentality has to stop. [4:05] You should never follow somebody who makes threats about your success. [5:27] Eliminate the stigma of the mastermind coaching and business marketing community. [6:17]/li> There are plenty of good people out there and a few bad apples. [8:54] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I wanted to talk about one of the simplest things that people can do to make massive action and momentum in their business. I have been working with a couple of clients. And they asked me and looked for that one big thing. Find out here. You’ll Discover Clients want consistency in every appointment and predictability in their business. [2:57] Many of us are so focused on Facebook ads. [6:33] People focus on talking to strangers instead of realizing that you have a lot of friends in your audience. [6:50] Look at your stuff and activities that you’ve done that had any sort of success. [8:14] Focus on your friends instead of strangers. [9:18] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

We have another very interesting episode of Sold With Webinars. When you write webinars, it involves a lot of copy. And avatar creation is one of the essentials in digital marketing. We are going to talk about copywriting with Jim Edwards. You’ll Discover An avatar is the representation of your ideal customer. [8:10] Know what is the pain that they are dealing with. [13:15] Get the words correct in the first sentence in your headline. [17:42] Make sure that your avatar is straight and that your offer is right. [19:19] Everything starts with the “who”. [37:47] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I think a lot of people can relate to this podcast. I wanted to share with you a conversation I had with my friend, it is about change. This would be helpful for some of you, as you are going through your own journeys and experiences. Find out here. You’ll Discover Put yourself in a new environment. [3:30] The internal change. [4:44] The external change. [5:44] You need that zero to one shift. [7:57] Put on a different set of glasses and you are seeing the world through a different set of lens. [8:45] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I want to address a very common question that I get in my email inbox and it’s regarding high ticket offers. A lot of times when somebody signs up for my training to learn about how to create a high ticket course, they don’t know if their course or offer is worth the high ticket. Know that there’s a time and place for everything. Find out here. You’ll Discover You have sold yourself on the belief that your transformation and information is not worth that much. [2:24] The secret is not the “what” that allows you to charge more. It is the “who.” [2:45] The two universal currencies in the education market.[3:35]li> Your program can be anything. [4:22] The only thing that you need to change is who you are targeting, speaking to, attracting, and who has an urgent sense of need, a desire to get the end result. [8:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Today, I’m going to share with you two stories. It’s about a conversation I had with somebody and related to podcast webinars. I want to talk about dumb things that digital marketers do and your mission to stop over complicating things. I love all digital marketers. This is just a reminder for you to keep it simple and slow down. You’ll Discover You can’t see the forest through the trees. [3:19] The core and the heart of what I teach, is to get your core promise. [5:16] Make the promise and get them to ask how. [6:55] Digital marketers over complicating things. [8:51] The secret with podcast webinars is in the host. [10:07] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Podcast Webinars, podcasts VSLs, or interview style webinars. Whatever you call it, they have a purpose. I want to share with you about podcast webinars. Podcast webinars are a jumping off point. It is going to lead us into a larger field and network. There is so much potential with podcast webinars. You’ll Discover The interview style webinar. [4:46] The secret is in the host, not with the expert. [5:54] It is a combination of content and offer. [9:16] A well done podcast webinar can be repurposed into a million different things. [10:38] A podcast webinar can be repurposed as a book. [12:03] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I had an eye-opening conversation with Todd. And, I want to share with you the difference between being an offer owner and a marketer. Knowing the difference between those two roles; offer owner and marketer is very critical. I want to share those learning experiences with you as I encountered them, because I know they are valuable as well. You’ll Discover Apply a personality test to your business and to your specific application. [6:17] The difference between a marketer and an offer owner. [7:34] You need to be cognizant that things don’t scale linear with certain offers. [9:21] An offer owner has to squeeze a lot more juice out of what is being allowed into their pipeline. [10:19] You have to decide what you really want. [10:36] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I want to give you some tough love for those who have been with me for so long. I talked with somebody who is struggling with their offers. They have been trying to run ads to an offer and haven't been getting any leads. In the world of direct response marketing, the number one thing that you can do to stop struggling is become bolder with your promise. Coming into my world is a different game. It's a completely different way of building trust and getting results. You’ll Discover Your promise has to be compelling enough. [3:31] We are direct response marketers using ads to generate clients. [5:14] It’s on you to make your promise better. [8:02] You need to get out of your comfort zone and become stronger and more confident with your promises. [8:39] Accept the responsibility of how to make direct response marketing work. [9:38] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

We have another huge case study and success story today. He came into one of my programs back in 2019 and is getting to launch a new offer. He is the owner of a digital marketing agency, raised his prices, and got his first sale after he raised his prices. Tyler Narducci is doing incredible things. Find out here. You’ll Discover People who have unique offers get scared of success. [4:31] Look for a profitable online business that you can enjoy and a lot of people find that in the digital agency space. [5:36] Be your own market before you start marketing to others. [6:26] The big three. [6:57] The moment that the prospect gets confused is the moment that they decide it’s not for them. [11:14]li> ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I’ve been on a journey in the past couple of years in the marketing world. I was trying to fill out my value, testing different funnels and mechanisms. It’s funny when you live in a marketing world; other marketers are naturally going to get pitched plenty of different ways to grow your business. And you’ll see flashes in the pan. You’ll Discover People are saying other technologies are dead. [4:14] More marketers come back and say, webinars just work. [7:43] Webinars are the one thing that just remained consistently profitable for us. [9:12] Learn to spot and identify opportunities that grow. [10:01] The stuff that has been tried and tested through years of marketing, they’ve been around for so long. [10:47] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I have a lot of friends who would tell me that they spend a lot of time at Disney World, and I just didn’t get it. Why are adults keep coming back to Disneyland? I want to talk about a lesson I learned from my recent trip to Walt Disney in Florida. It’s all about choosing your battles, marketing, and how you charge your clients. You’ll Discover You designed an experience where you are going to bring customers back. [4:13] Make a positive first impression. Know what your customers are going through. [6:22] Know where to charge and make your money. [7:09] Customers want to keep coming back if they feel they are treated well. [9:23] Clients want to come back and buy additional products and services based on determining what will leave a positive taste for them. [11:58] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I’m want to share my $250,000 experiment that I ran two years ago. We will pit the battle of low-ticket versus high-ticket and mid-ticket courses. I was trying to make low-ticket courses work. Now, I’m going to relaunch what was working two years ago. You’ll Discover The low-ticket conundrum. [5:27] It took a long time to optimize the right angle and sales page. [7:55] I spent hundreds and hundreds of hours trying to optimize the funnel. [10:15] My ego got in the way; I shut down some courses and focused on things I didn’t have the expertise in, and paid the price for it. [17:17]li> Webinars are the holy grail of marketing. They were the most challenging thing to get to convert. [18:16] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

It’s been a while since I’ve had a guest on this podcast. I love to hear every guest share their journey, big wins, and how successful they are. Today’s guest is an active member of our Facebook group, the Million Dollar Course Marketers. He is an internationally recognized cybersecurity expert author, speaker, and consultant. He helps professionals upgrade their jobs into a six-figure cybersecurity career. His name is Boyd Clewis. Find out here how he get to $3 million in annual sales and the early stages of his journey. You’ll Discover You have to be an expert marketer to generate an audience profitably and make sales. [8:07] Attracting sales qualified leads. [10:5] Develop a premium price program. [16:23] The reverse application system. [23:12] Understanding sales and leadership lead the clients to make the best decision. [30:55] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

My idea of semi-retirement is a four-hour-per-day workday for four days per week. And many people resonate with the idea of semi-retirement, which is possible. It is a simplistic way to design your life. Find out how to set up a lifestyle like this by scaling your high ticket course. You’ll Discover Think about what it is that you want. [4:41] You can design whatever lifestyle you want. [5:16] Know the outcomes of your decision. [7:16] Start to set up what your business is meant to be, rather than just heading down the blind path. [8:22] Figure out what your goals are. [8:58] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

It is essential to build a profitable business before making a brand. It is something I deal with from the people who were in the course creation space leaders who want to sell low tickets first. Remember, there is a time and place for high and low tickets to work together. Find out here how to build a profitable business. You’ll Discover We teach a very holistic business model. [2:21] Many people fall into the trap of vanity metrics and place a higher value on things that should not have a high value at all. [3:49] You can make big money from small email lists. [4:41] The idea of needing an extensive list to make a lot of money is entirely false. [5:18] People know they have the stuff they can invest in when the time is right. [7:46] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

There are three core phases of growing a high ticket course business. Not everyone goes through the three phases, and some people stop at every stage. You need to understand what takes place when you launch a high-ticket course. Listen to the podcast to get a high-level overview of these phases. You’ll Discover The experimenter phase. [1:52] The growth phase. [3:04] The scaling phase. [4:59] Build additional assets. [5:17] Some people are born leaders. [5:30] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Anyone can say, “You should raise your rates,” or “Increase your price,” without giving any sort of logical consideration when it comes to pricing your high ticket courses. Figuring out the price of your high ticket course is very important in the market field. This is something that many people don’t talk about. Today, let’s uncover the perfect pricing model. You’ll Discover You can charge premium prices, but that doesn’t mean you should. [3:12] The four pillars of perfect pricing. [3:21] Ideal pricing is perceived value. [3:40] Perfect pricing is comfortability in delivering. [4:07] The price is aligned with a market that is willing and able. [5:11] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

When I started to launch my high ticket courses and my coaching programs back in the day, I didn’t have a clear idea of what a customer journey was. I realized that a customer journey means to take somebody from point A to point B. When you set the customer journey correctly, they will be your customer for life. Find out here the importance of the customer journey. You’ll Discover Nobody wants to stop once they get to a particular milestone or momentum. [3:04] Understand that once the promise and obligation are fulfilled, they will have new problems, and if you don’t understand, a couple of things can happen. [3:41] Getting crystal clear on your customer journey is a crucial component to long-term success. [4:24] Map out your customer journey. [4:58] People focus on the big goal most of the time, but we can often fine-tune and zoom in on a mini-goal. [5:48] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

In the world of digital marketing, it is very easy to get overwhelmed with all sorts of different types of fancy gimmicks and funnels. When I started to discover power offers, where long-form webinars fit into the whole picture of a growing business, I realized that what we have been taught has been overkill. We need a minimum viable funnel to get up and start collecting revenue. Find out how to set up your minimum viable funnel and why it is so important in your business.. You’ll Discover The people who we are targeting with high ticket offers value their time more than their money. [3:38] Design an acquisition system around their values. [4:48]li> The minimum viable funnel is the mini webinar funnel designed for high ticket courses buyers. [5:02] Your power offer is your promise. [6:10] The number one way to build trust with cold leads is if you speak their language better than they know themselves. [7:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

If I were to identify one thing that has moved the needle more than anything in my teachings, it would be the power offer. Power offer is converting the message into a direct response that gets people to raise their hand and say “yes.” It’s a simple one to two-sentence that is very powerful. Want to know how to create a power offer? Find out here… You’ll Discover The framework of power-offer. [3:37] Launch the power offer with paid ads. [3:56] You need to understand what it is that your audience really wants. [4:51]li> People want to learn more before making a buying decision. [6:45] Targeting your ideal avatar. [6:53] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Back when I was trying to scale my own agency, I had to come up with all sorts of different ideas. I was running paid traffic and all sorts of different ways to sell a course. I remember it was so difficult to get people and sell the webinar. But now, targeting and discovering the ideal avatar is easy. Find out how. You’ll Discover Market sophistication and market awareness. [2:36] Understand who it is that you are targeting. [3:54] The people who have tried and failed are the closest to the conversion hole. [7:30] Every stroke is a conversion that you need to make for your marketplace. [8:44] The only thing that you need to focus on is why your solution is better than everything else. [8:59] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Have you ever wondered how I discovered the model of the high-ticket course? Back in 2016, when I was scrolling Facebook, somebody posted a blog. It was written by Elon Musk, the founder of Tesla. And it was a huge eye-opener for me.. Interested? Find out here.. You’ll Discover The ascension model. [3:01] The holy grail of Internet marketing. [7:17] It’s easier to sell a high-ticket product first to validate your offer. [7:39] The different tiers of high-ticket courses. [8:27] The discovery of mini-webinars. [9:54] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I recently launched my first official book in the marketing space. I created a mini-series, giving you sneak peeks, behind the scenes, previews, and a little excepts from the book. I wanted to do a micro-series, about choosing certain aspects of the book and stories of where the ideas came up with. Listen to the backstory and get some additional context. You’ll Discover The origin of high-ticket courses. [2:26] The first course that I wrote sold a few hundred copies. [4:12] The first high-ticket offer I made. [7:16] I launched a lower ticket product. [8:35] The faster I can help somebody get results, the easier it is to get them to buy whatever offer. [9:01] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

It has been a while since I’ve had a guest on Sold With Webinars. Whenever I bring somebody on the guest podcasts I make sure that it is worth your time investment and you get the most out of your listening time as much as possible. Todd Brown is one of my mentors, and he is somebody whom I always reference with. I have progressed a lot from his teachings and the two biggest things that apply most to my methodology are the unique mechanism and the offer awareness spectrum. In this episode, we talked about the two very important things when it comes to developing sales messages: marketing an intellectual property, and offers. We wrap up by diving into the heart and soul of marketing, and the crazy proposition offer that is hard to say no to. This is one of the best conversations in my guest podcasts. You will get a lot from this, as I do! You’ll Discover Marketing and selling are not the same activity. [6:31] The unique selling proposition. [9:59] Not everything that is true is believable and not everything that’s believable is true. [14:25] The offer is the make-or-break component of any campaign. [23:15] Difference is what gets attention. [25:44] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

It all started when we were on vacation when I decided to isolate myself a little bit from Facebook and other social media networking sites. I want you to be very careful about the groups that you follow. And that includes me.. Find out why.. You’ll Discover Be hyper-aware of the people that you follow. [3:58] Two sides of personality when you start understanding the guru space. [5:09] What you saw on the outside is the exact opposite of what you saw. [7:22] The number one thing that you have to look for is their style. [11:36 The people that you follow are the walls of the echo chamber that you are building now. [13:38] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Are you struggling to increase your demand generation or lead flow? Are you solving an urgent problem? Are you doing the right thing? Everyone is passionate about helping people achieve great results but can’t get people to schedule a call to speak with them. People are tired of seeing the same promise. What’s the solution? Find out here! You’ll Discover The importance of urgency. [2:42] Speaking to an urgent problem, the fast-action urgency. [4:04] Present a solution to something they are actively searching for. [7:00] Repositioning an offer that solves the first level of pain points. [8:49] Design an offer around a problem that clients are actively searching for. [10:56] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

When we are thinking about a high-ticket course, we get narrow-focused, one minded, and one-directional because we carefully plan the course. We keep on developing new different ways to get people to enroll in our high-ticket course. If you’re not getting the results that you want with your program, you need to create a high-ticket tripwire. Find out what a high-ticket tripwire can do for your business. You’ll Discover Go figure offers – the lifeblood of my expertise. [2:20] Create a high-ticket tripwire, which is a paid kind of like a mini offer. [6:01] Gameplan as an option as a high-ticket tripwire. [8:51] Map out your customer journey. [12:06] If you are in a competitive market, create a different promise that all leads into your backend. [13:05] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

As you know, I love to try and share different things. I love music. I love country music and I like listening to lots of different music styles. When you listen to an album from start to finish, there’s a relationship between all the songs. Find out how I relate music to marketers. You’ll Discover We have certain singles that we put in the marketplace. [3:15] The mass market appeal. [3:20] Some artists are experimenting with their music, same goes for us. [4:27] You can experiment with other pieces of your content. [5:00] The outward and inward facing content. [5:49] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

What’s happening in the online education space? The advancement of the online education space on the online learning space is necessary. Are you focusing on attracting a volume of students, or attracting the best courses? Here are my thoughts on that: You’ll Discover Empowering the greatest students to come into our platforms. [3:17] The greatest instructors who can lead, they are the ones who teach effectively. [3:44] Course creator doesn’t have to do any of the selling. [4:13] The people that are attracted to my programs value their expertise. [4:58] Understand the core differences why we do what we do. [6:14] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

People don’t read. They just go by what they see on the big promise, and skip the rest of the page. You do not need to be a world-class copywriter to sell your webinars. Your headlines are what people remember. It will carry people all the time. Here are my thoughts on that: You’ll Discover The single biggest leverage point that you can test in your funnels. [2:05] Learn the art of conversion rate optimization. [3:14] The one thing that makes the difference is the headline. [6:41] The number one thing that we can do to improve our sales conversion rate is to test your headlines. [8:36] Master the skill set of writing. [9:36] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Why do we keep pushing to make more money? Have you fulfilled your purpose? Finding your gift, sharing your gift and success to others is fulfillment in life. Here are my thoughts on that: You’ll Discover There’s so much more than money that can make us feel good. [2:19] The sense of giving back your success. [4:59] The purpose that led us to drive forward and push further. [6:07] Make a goal that will not only be beneficial to you, but to give back your success to others. [6:55] Rekindle the fire and passion that will motivate you to certain modes of growth. [7:47] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Have you ever wondered what’s the latest and greatest way to get clients? You will get caught up in different cycles and waves and will continue to spin your wheels if you are unaware of the trends. You have to understand how to create the best possible offer that you can. Here are my notions on that. You’ll Discover The high ticket is the simplest, fastest, and reliable marketing approach. [5:43] Methodology will never fail. [6:48] Know how to craft your ads. [7:42] The common denominator is you and your market. [12:04] The most lightweight way to build your fundamentals. [14:55] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

What if I told you that you can do so much more with paid ads code? With paid ads, the opportunities and benefits are endless. Some common beliefs and misconceptions are all leads and appointments are created equal, well that is not just the case. Here are my thoughts on that. You’ll Discover An indicator of whether you need to reset your expectations [1:50] All leads are not created equal [2:50] Setting the proper expectations with paid ads. [4:17] Understand organic and paid ads [5:33] Rethink your perception of what it means to generate appointments with paid ads [6:23]li> ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I’m a big advocate for paid ads. It gives me more freedom with my time rather than relying on organic ads and constantly having to create new social media messages and other forms of content. I’m sure I’ll get some people saying “I make 6 figures a month doing organic ads!” And that’s great, but how much time do you spend doing organic content marketing? I bet it’s a lot. I bet you’re tired of it. Once you crack the nut of paid ads, your life will never be the same. Now, before you make the shift from organic to paid ads, consider this: Are you ready to put in the effort required to get ads to work? Are you willing to rework your offer, change your messaging, or retarget your audience? If you’re listening to this episode, you’ve already made that first step. You’ll Discover The biggest pitfall I see when people rely heavily on organic ads [3:00] Pros of paid ads [6:42] The frame of mind necessary to transition from organic to paid ads [7:45] Getting the attention of your audience with organic vs paid ads [10:15] Matching your offer with what your audience wants [11:29] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I don’t know about you, but I am all about simplicity. When it comes to optimization, I prefer to speak directly to someone who is ready to make a decision. Keep the feedback loop short and sweet. The longer the sales cycle, the more variables you have to consider. In this episode, I’ll give you my two cents about why I prefer shorter sales cycles and how they can benefit you too. You’ll Discover Benefits of a short sales cycle [5:08] Why I’m an advocate for short sales cycles [5:47] You might not reach the largest market, but that shouldn’t be the goal [7:06] What you should focus on when building a lifestyle business [7:48] The downside of long sales cycles [9:05] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I spoke with a prospect recently, and they brought up a concern that stopped me in my tracks. They weren’t getting the results they wanted from their marketing, and were swift to point the finger at their ads manager. I want to set the record straight right now. If you hire an ads manager with the expectation that your business will grow from their work alone, you are setting yourself up for disappointment. In this episode, I will explain why. You’ll Discover Ads manager not living up to your expectations? Let’s reassess before you fire them [2:40] Hiring your ads manager to be a button-pusher [3:30] The dangers of expecting an ads manager to grow your business [4:49] Before you blame it on them, consider the possibility that the problem lies elsewhere [7:30] The expectations you should have for your ads manager [8:05] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I spent some time with my buddy Rob Kosberg in St. Augustine a little while ago. We talked a bit about challenges in the world of marketing. Specifically, incorporating evergreen and launches into your sales process. When incorporating these campaign styles, how can you minimize the risk that inherently comes with launches? In this episode, I’ll talk about how to use these styles so they work hand in hand. Once you get it right, you can convert people who have never heard of you before into high ticket clients. You’ll Discover The best way to utilize Evergreen sales funnels [2:27] What’s happening in the background while running these funnels [3:30] Critical information to build into the foundation of your sales process [4:40] When to green-light your launch phase [5:27] How to use evergreen & launches to work with, rather than against, each other [6:28] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

How do you match your offer to an avatar that is most likely to respond? I recently came out with a new Mini Webinar Workshop, which is an updated look at what’s happening now in the world of marketing. In this workshop, we dove deep into a new framework that we’ve developed that is absolutely crushing the webinar game. In this episode, I dissect the difference between problem-aware and solution-aware clients, and how to create a framework to reflect why your offer is the best fit for an ideal client. You’ll Discover An analogy to help you understand my “closest to the hole” method [2:17] The biggest mistake I see people make when targeting their audience [3:28] The solution-aware client [5:34] What you’re up against with a problem-aware client [6:37] Adjusting your mini webinar to speak to solution-aware clients [8:49] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I recently had a call with one of our Mentorship clients, and we were talking about their messaging. Mind you, he is not new to the space. This guy is an extremely seasoned marketing pro. And yet, he found himself having trouble getting applications. Today we’re tackling marketing vs. sales funnels and how to target ideal clients who have an urgent need for a solution and are ready to purchase your offer, rather than just showing interest. You’ll Discover 100 opt-ins and 0 applications. What’s the problem here? [3:28] Marketing and sales are NOT the same thing [3:58] Why the ASK Method is not helpful for developing an offer [4:40] Determining low-intent leads and sales-qualified leads [6:20] The struggle of converting leads from NQL to SQL vs developing a solid sales offer [8:05] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I have never posted a podcast episode on both Sold With Webinars and Experts Unleashed, but having Mike Dillard as my guest I knew that this is a conversation that will be golden for both of my audiences. Mike is a master of creating passive investments into passive incomes. And the backstory of how he came to be where he is now is a strong one, so buckle up. In this episode, we cover a lot of juicy stuff. Mike shares about the importance of aligning your neurochemistry, subconscious programs, and investment strategies so you can make the best decisions with what to do with your money. We wrap up by diving into passive investments and cryptocurrency, and Mike gives us some insight on which kind of crypto is the best to invest in for different needs. This is a powerful conversation, so I hope you’re ready to jump in. Mike is also opening up his program for a special price just for my audience, so make sure to listen till the end to take advantage of this awesome offer. You’ll Discover What you need to be aware of to build wealth [20:25] How your neurochemistry is your primal brain’s way of controlling you [22:55] How your subconscious programming affects your thoughts and actions [27:50] What does “passive income” really mean? [44:40] Bitcoin vs. Ethereum —is there an investment preference? [53:25] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Recently I’ve been doing a ton of research on sales processes, and realizing where we are leaving money on the table. As digital marketers, it’s easy to get caught up in automations, hiding behind our computer screens. We have to give our prospects multiple ways to interact with us. Otherwise, we are letting ideal clients slip through the cracks. So how can we bulk up our lead efficiency? In this episode I’ll tell you about a new strategy we’ve been testing out to start the sales conversation. Feel free to implement it yourself and let me know how it works for you too! You’ll Discover The “shiny object” complex, what many digital marketers fall victim to [2:06] The double-tap sequence — choosing something to get people excited [3:08] Trigger set-ups and how they work [3:58] Setting up an automation sequence in your mini webinar [4:39] Meeting the customer where they are [5:10] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I recently came back from a mini-vacation in Florida where we set up our new property. And I use the term “vacation” lightly because it was extremely stressful. It just goes to show that no matter your expectations, you can never be 100% prepared for every single thing that comes your way. It is crucial to keep a work-life balance, and remain flexible so you can have the time and space to work with whatever comes up. You don’t want to be left treading water with no safety net. I’m very grateful to have had this experience, because the stress that came with it taught me some valuable lessons. You’ll Discover Our initial goal with our new property [2:00] Guess what? Traveling with 1 child is WILDLY different from traveling with 2 children [2:20] Even when I felt ready to work again, the circumstances just did not agree with me [5:05] How I was saved by the lifestyle and team I set up for myself, so I could focus on my family [5:43] Flexibility is key! [6:17] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Getting clear on your niche doesn’t have to be such a headache. Sometimes it’s as easy as, “Hey, if you need help with ‘x’, I can help you.” In this episode, I spotlight one of my clients who recently needed to shift her target audience because her niche was too specific, causing her to have a hard time converting clients. We discussed who we could target instead, who would be ready to raise their hands and say “yes” to what she had to offer. If you have a high ticket offer and are struggling to get people to say “yes” to it, this message is for you. You’ll Discover Getting too specific with your niche can end up hurting you [3:43] Closest to the hole - targeting people who are already familiar with what you’re putting on the table [4:25] Zooming out to zoom in — what do people need your help with? [5:35] Tell your story, make yourself available, and let them come to you [6:00] MTDO - Make The Damn Offer! [6:55] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Market conditions can change at any given moment, and it’s crucial to be out there on the water to be aware of these changes. You need to factor in the direction the wind is blowing, the strength of the tides, everything involved in what might change the conditions within the market so you can adjust as needed. What works today, may not be what works a month from now, a year from now, two years from now. Do not set yourself up on autopilot. Stay focus on steering the ship, and be prepared to pivot. You’ll Discover Always have your radar turned on [2:30] The biggest mistake I see successful entrepreneurs make [3:08] What is the Captain’s Curse? [4:00] Your market is GOING to change - especially in competitive niches [5:20] You need to be aware of what’s coming up in your prospect’s mind and be prepared to adjust your message accordingly [7:30] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I don’t care about funnels. You shouldn’t either. In this episode, I’ll explain how funnels can over complicate your life when you’re ready for them, and how to refine your minimum viable sales mechanism to set yourself up for success. You’ll Discover The 80/20 funnel rule [1:40] The most important part of any sales mechanism [2:40] Secret sauce of the mini webinar book funnel [3:19] Providing education is not enough to sustain your business [4:30] Build a core foundation before focusing on marketing [6:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

A week before our trip to Florida, I brought my truck in to get serviced and was suckered into a deal on another truck that I couldn’t pass up (gotta appreciate a great sales pitch). While I was told this would be a quick and painless transaction, there were some hiccups that became troubling for my time crunch. I was stressed and in a hurry, but how my frustration was handled by the management there was the catalyst to my overall experience. In this episode I’ll be talking about alerting the temperature for your customers’ experience and how it can make or break a sale. You’ll Discover During a sales call, many things will be out of your control [5:40] The options you have when you face a customer’s frustration [6:10] The importance of counter-personalities during a tense situation [7:10] How I saw this negative projection pattern play out in my construction job [8:40] Resetting the tone to regain balance [9:30] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

If for some reason you still need convincing that the Power Offer works, listen to Boyd Clewis’ success story. Boyd serves the IT industry, with a niche of credit card data security. He began his business traveling to different places and offering masterclasses, but when the pandemic hit he was forced to take his business online. The results weren’t as successful as he hoped in the beginning. If people knew the benefits his program would have on their businesses, there would be folks fighting over spots on his wait list. But he didn’t know how to approach that next level. When he reached out to us and created his Power Offer, in that same month his business sold $15k worth of sales. When Boyd gave a resounding “yes” to investing in his own business, he showed his dedication to make an impact. This translated through his efforts, getting his offer in front of the right people and scaling like crazy. He even had leads coming in during our conversation. Boyd Clewis’s success story is proof that if you have confidence in your offer and are willing to invest in your impact, you can go the distance. You’ll Discover Boyd’s breakthrough while working through our Power Offer Workshop [7:40] A huge win Boyd made in a single day [11:20] The framing of Boyd’s enrollment call process [13:25] How Boyd got his feet wet by creating discounted offers on the backend [15:50] Boyd’s piece of advice for anyone who is having trouble getting started [21:45] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

How do you get people who have never heard of you before to raise their hand and say, “Yes, I want this”? Recently I’ve been fueled by this fire to help clients solve their issue of building their business around paid ads. When I bring up to clients the possible need to rework their offer, the walls come up. What you need to understand is, the way you are currently generating clients might be costing you more money, time, and effort than necessary. How can you expand your offer to reach even more people and maintain these clients? You’ll Discover The different types of personas of my Agency clients [3:56] What has stoked my fire recently [5:35] The danger of building a business around paid ads [6:45] Reworking your offer — what does this mean? [7:50] Think about the ways you can rework your offer [9:30] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

When a client comes to you and immediately blames their lack of success on the agency they used in the past, do some digging. There’s gotta be a reason for this. The blame game is a slippery slope, and you need to be wary of it when a new prospect expresses interest in your business. If they point the finger at a previous agency as the reason for their offer not succeeding, that should raise a red flag. When it comes down to it, the source of their success or lack thereof is not the funnel, it’s their offer. You’ll Discover The telltale sign that you need to do some deep investigating on a client [1:35] Putting yourself in the mind of the prospect — what’s their angle? [2:25] Don’t start doling out promises before you figure out the root of the problem [3:41] Get back to basics — you need to build a foundation before playing around with optimization [4:40] Your clients will believe that they’re right — it’s your job to figure out if that’s true, and go from there [6:08] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

How do you set yourself apart from competitors who are offering something similar to you? Some business owners will get stuck selling something as a commodity. Doing this is like tossing it into a pool with a hundred other similar offers available, causing it to lose its value. In this episode, I cover how you can increase your value by selling your knowledge as a solution, rather than a commodity. You’ll Discover How and when does price comparison come into play? [6:37] Using your unique mechanism to charge what you’re worth [7:52] Unique solution vs. commodity [8:11] How I came up with my own unique mechanism when I was in sales [8:56] If you are constantly running into objections, you need to change something on your end [9:50] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Once you get your Power Offer converting, what’s next? Let’s say you have someone clearly wanting to say yes, but the timing isn’t “right” for them. What do you do now? In this episode I’ll tell you how to turn your leads into customers by using not just one, but TWO types of mini webinars. You’ll Discover You can strengthen your mini webinars with more mini webinars [2:50] How to give your prospects that “a-ha” moment [4:14] The difference between sales webinars vs. marketing webinars and how to use them to your advantage [4:40] How one of my clients is crushing it by offering a follow-up training with his leads [6:19] You still have people who want to buy, they just need the right amount of convincing [7:09] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

The most successful people are willing to adapt to what the market wants. It’s true: great offers aren’t born, they’re created. Through trial and error, you’ll be able to meet your deliverables through market demands. Not every single offer will be an immediate booming success. It just takes some flexibility to align with what your audience is looking for. You’ll Discover How to create the perfect offer (sales before marketing!) [3:00] The frustration of working with someone who refuses to change their offer [3:38] What you need to understand if you want to leverage ads to get more clients [4:00] The lesson I learned from being unwilling to change my offer to what the market wanted [5:52] Shifting your promise does NOT mean changing your entire business model [7:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Let’s talk about death to the “spray and pray” approach. This can be extremely detrimental to your business. In order to be sustainable, you’ve got to build your fundamentals. So how do you get your message out there? You’ll Discover Offering something on someone else’s platform — is it sustainable? [5:45] Working with an external audience can be draining [6:25] When is the best time to build a FB group or create a podcast? [7:15] Sales before marketing [7:30] The benefits of starting with a small, intimate audience [8:05] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

It’s no secret that the way that people are interacting is constantly changing, especially during the pandemic. Have you wondered why people aren’t filling out your application? It may be because you’re not leaving enough alternatives for them to respond. When you’re building your funnel, keep in mind that by directing them to your application right from the get-go, you leave little room to understand what your prospects need, and where you may need to deliver more. Having multiple response options open will allow your conversions to increase. You’ll Discover How I took an offer I’ve been promoting for years, and brought it to the next level using a new medium [3:50] My recent experiences with virtual spending and how it’s affected my buying process [4:40] You are leaving money on the table if you only rely on 1 medium to respond to your offer [6:00] The danger of sending your prospect right to your application without keeping their experience in mind [7:10] An exciting offer coming up for our program members! [7:57] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I’ll tell you a secret: Stories sell Particularly, stories about YOU. Who you are, how you came to be where you’re at right now, and what your life looks like because of this journey. Identity Power Offers work in every single market, and are an excellent way to connect with your audience. In this episode, I will tell you how you can try it out yourself. You’ll Discover What exactly is an Identity Power Offer? [4:25] What is going through your potential client’s mind while reading your story [5:20] Who are the types of people that will get the best results from your offer? [5:50] How to speak in the conversation that’s already in the prospect’s mind [6:35] The different ways you can use showing rather than telling in your Power Offer [8:48] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I had a conversation with my buddy Cole Gordon recently, and we were talking about how to get people interested in offers within the marketing niche. He gave me some great insights that I want to share with you. Over time, your promises are going to evolve in the marketplace. The #1 thing you absolutely need to do is get to know your audience. What have they tried in the past, and why weren’t they able to get the results they want? How can you meet them where they’re at, and offer them something they need? You’ll Discover The evolution of how internet businesses were built for certain needs [6:00] What’s the “baseline”? [7:27] How Carvana took car sales to the next level [8:15] Even if you’re selling the same thing, a new offer can help your business reach new heights [9:00] Knowing your audience: what have they tried and failed? [10:20] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Growing a business and an audience from scratch is not easy, especially if you’re used to relying on other people’s audiences. In this episode I explain why business coaches struggle with this transition, and how to make this shift easier by taking a different approach with your offer. You’ll Discover Just because an offer has lots of testimonials, this doesn’t mean the software will work once you drive paid ads to it [4:57] The difficulty of transitioning from a joint-venture circuit to building your own audience [6:15] During a speaking event, you may have earned the audience’s attention for the length of your talk, but you are not the main reason they are there [7:25] The audience at these events is created by someone else [8:15] How to find a different strategic approach to get more people to raise their hands [9:46] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

The secret of being a great marketer is to constantly be thinking like a marketer. Wherever you are, you have that level of awareness to find the right angle for your project. In this episode, I talk about how I approach intake calls. One thing can make or break a project, and I’ll tell you what exactly I’m listening for during these calls. You’ll Discover My intake call process [2:57] The secret to developing successful sales material [4:00] “The Expert’s Curse” — getting too close to your product [5:05] What I’m listening for during an intake call [8:00] How can we make products more scalable? [8:55] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Let me be upfront with you: today, I’m not going to talk about marketing. Instead, we’re gonna dive into something everyone thinks they want: peak performance. It sounds great when you think about it, but you need to be absolutely obsessed with maximizing the potential of your goal, and willing to sacrifice things in your life to achieve it. Is this amount of consistent dedication worth it? You’ll Discover It’s 100% OK to be unwilling to put in this effort if it doesn’t equate to what you’re getting out of it [5:20] The unbelievable training regimen that Michael Phelps had for the 2008 Olympics, and the margin he won by [7:20] You may have to give up other things in your life in order to dedicate yourself to your goal [10:00] The possibility of crashing back down to earth after being on the high of peak performance [12:00] My reality check with my business, and where my priorities lie now [14:40] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Can you remember the most significant investments that you’ve made? Chances are, you can recall the ad or offer that pulled you in and made you say “yes”. In this episode I go on a little rant about making your offer memorable to achieve “offer recall” and to maintain your clients’ trust. You’ll Discover How I could clearly remember the first step I made that got me into a specific funnel [2:45] The power of ad recall [5:06] When you achieve “offer recall” you know you’ve got something that will stick [6:35] While writing your offer, ask yourself, “is this offer memorable?” [7:00] Why it’s important to create a golden offer that maintains client trust [9:45] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I’ll repeat this again (and I’ll keep repeating it): you have to know your audience, and you have to know what they will respond to. Promising something in the beginning without giving necessary details can lead to distrust. In this episode I speak about keeping your word with your client by leading with your mechanism in your power offer. You’ll Discover Something crucial I learned from a mastermind on creating long-form direct-selling webinars [2:55] When to lead with your mechanism, and when to go blind [1:58] Why leading with your mechanism can speak directly to your customer [4:30] The different levels of sophistication [5:23] The main driver of your power offer [5:50] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

The biggest mistake I see when someone is first getting their feet wet in the industry, is a message-to-avatar mismatch. Not everyone is going to respond to the same message. The more education you need to offer your avatar, the longer your conversion process is going to be. In this episode I go through the best method to use to get your message in front of the person who is ready to say “yes”. You’ll Discover The “closest to the hole” technique can get your message in front of your ideal clients [2:35] Targeting the wrong avatar can involve too many conversions for them to buy into your offer [4:45] Who you should target first in order to attract prospects that are ready to buy [8:15} Changing your messaging to speak to someone who is ready to say “yes” [9:05] The benefits of leading with your guarantee [10:43] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Every entrepreneur goes through seasons. We all have high highs, and low lows. I built my business around my lifestyle. I wanted to make sure my currency allowed me to buy more of my time. But this process didn’t happen overnight. I had to go through grueling “winters” in order to get to the “spring”. In this episode I touch on the seasons you go through as an entrepreneur to find your stride, and why that makes the winters worth it. You’ll Discover Everyone goes through low seasons — I’ll tell you a little bit about mine [3:05] How I pulled myself out of those lows [4:30] The one thing I wish I could have told myself during my “winter season” [7:40] A lesson I learned from John C. Maxwell - your highs are never as good as you thought they were [8:10] The key characteristic of entrepreneurs that keeps us going strong [10:15] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Did you know there is more than 1 type of Power Offer? This is the time to listen up — the success stories on this topic will blow your mind. When people are looking to invest in themselves, one of the most powerful things that they can believe in is their belief in their own personal transformation. You are the ultimate transformation of the people you attract. In this episode, I spotlight some of my clients that have had incredible success using their identity to create their Power Offer. You’ll Discover The booming success of one of my clients who turned his “about me” writeup into an ad [3:10] What your clients really want out of your offer [7:10] The power of identity-style ads - people want to follow those in which who they want to become [8:20] Creating the messaging to pull people in using only your identity [8:40] How Dr. Emily made $100k in one month using this new type of Power Offer [10:55] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

There’s no question that Power Offers are extremely powerful — no pun intended. In our Power Offer Workshop, some of our clients have made up to $20k in one day. But what is it specifically that charges them up to get you consistent buyers? In this episode I dig into how to develop a Power Offer that will attract your best customers, and the psychology of developing your script. If you’re interested in making one of your own, head over to powerofferworkshop.com to make one of the best (and low-cost) investments for your business. You’ll Discover The art of reciprocity — what goes through the client’s mind when they’re paying for services? [2:00] Validating your Power Offer in the final chunk of your statement [3:33] Difference between a lead commitment vs. buyer commitment [5:20] Running your offer as an ad - how will the customer respond? [6:30] The heart of why the Power Offer works so well [7:35] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I’ve been lucky enough to witness the incredible growth and success of multiple members of our Mentorship program. And today I want to spotlight one in particular. Brad is in the trading space and was looking for a way to diversify his traffic. He learned all he needed to know about YouTube Ads not from paid classes or coaches, but by listening to interviews on these Sold With Webinars podcasts episodes. Don’t sleep on free content — it’s here for a reason! You’ll Discover The “mini-mini webinar” — a condensed version of a webinar that Brad is testing to drive traffic on YouTube [3:00] A rundown of the spectacular results Brad has gotten since starting up on YouTube ads [6:13] “Can I test my offer without a mini webinar?” [7:33] What you should focus on testing if you decide not to use a mini webinar [8:40] The “no-friction funnel” — using this strategy as a new traffic source that works FOR you [9:30] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

How can you get the most mileage out of your webinar content? As I’ve seen the webinar industry evolve, the one thing I hear people asking the most is: “What is the one secret that will give me success?” The harsh truth is, every market is different. If you’re looking for that “magic bullet”, really what you have to do is approach your content from different angles. In this episode, I’ll be talking about how to do just that. You’ll Discover The 5 stages of your offer lifespan [3:20] The importance of keeping your offers fresh and exciting so that your message is heard [4:50] What I mean when I say you can get more mileage out of your webinars [7:05] The difference between customers who opt-in for paid vs unpaid offers [7:45] How coming at your webinar content from different angles can attract more people and boost your business [9:45] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

The secret to success is being able to get your webinars out to as many people as possible. Obviously, when it comes to webinars, I’m a big fan. But the truth is, not everyone watches them. I’ve experimented with different models throughout my marketing journey to see how my clients responded. Each had a different strength, but I realized that there is no “one size fits all” model — it all comes down to what solution works best for you and your audience. In this episode I’ll be sharing my thoughts on which models I’ve tried out, what I’m currently working on, and where I see this industry going. You’ll Discover My experimentation process with 3 different kinds of webinars and how they played out [3:40] The revolution of the mini-webinar in the marketing industry [6:40] How I have transformed my webinars into the most mass-marketable piece you can use to get your webinar out there (especially to those who don’t want to sit through an actual webinar) [10:50] How I’m currently combining all my offers into one long-form piece of content [12:45] The big reason why books are the most mass-marketable piece you can use to get your webinar out there (especially to those who don’t want to sit through an actual webinar) [13:40] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

My rule of thumb is that if it causes me stress, I don’t want in. I want to have fun with my business. If you are just starting out, the single biggest mistake you can make is beginning with a low-ticket offer — it will cause unnecessary stress. These offers have their strengths, but you need to be smart with how and when you utilize these strengths. In this episode I break down why low-ticket offers can be difficult when you’re first starting to build, and the best ways to incorporate these offers to benefit your business when the time is right. You’ll Discover The appropriate time to bring low-ticket offers into your business [3:15] Where I got 50% of my $550k net income in 2020 [5:30] My one piece of advice for those who are having big success and want that extra boost in their business [6:45] Why it’s so difficult to ascend from low-ticket offers right from the get-go [8:30] The requirements of a low-ticket offer to maintain if you don’t want to hate your work [9:55] ...And much more! Helpful Resources A full transcript of this episode. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Sometimes our best ideas come when we’re away from our desk. I’ve been thinking about the concept of promise vs. process when it comes to marketing. Being aware of who you are attracting in your message can be the key to your success — if you are a business owner, you are going to want to focus on this. In this episode I’m taking you along with me during my morning ruck, and recording my ideas on this topic over the phone. Let me know what you think! You’ll Discover How I was able to generate $550k in net income in 2020, making it the best year in my business [2:34] The 3 phases of growth I’ve used in my agency that has resulted in my and my clients’ success [4:00] The difference between promise and process-based marketing, and how it attracts different prospects [8:40] What each group expects from you as a business owner [9:00] The importance of your message when attracting each group [10:20] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

You have an excellent idea for a business, the right connections, and the experience to back it up. But you’re clinging to the idea that the only way to make webinars is to create something that will make money. A.J. Mizes’ story proves that this is not the case. After uprooting from his HR role at Facebook, A.J. started his own gig as a career and leadership coach. He had an existing audience, but he needed help getting the word out that he had even more to offer. He reached out to us, followed the formula, and within two months he was booking clients left and right. In this episode we’re going to be talking about how you can use your existing connections to build an even stronger audience, AND how you can use a mini webinar as a significant resource to find clients who are the right fit for your business. You’ll Discover How to be accessible to clients who may not have the financial means to purchase your top-tier offer[8:20] You can build a solid offer based on something you’ve experienced first-hand, by targeting those who are currently going through something similar [11:22] How to create a list of prospects out of your existing audience -- NEVER sleep on email![12:21] Confronting imposter syndrome as an entrepreneur, and the mindset necessary to break through that wall[14:55] Ditching the “sales script” and utilizing your webinar to pre-sell with honesty and value[18:34] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Recently, I offered to do a funnel review and optimization for a few students. Brent Kocal raised his hand immediately and we went to work. Brent’s offer is in the personal development space. He helps his clients do more in 12 weeks than other people do in an entire year. That’s the “promise” but what he’s really selling is self-discipline and how to become friggin Marine (metaphorically speaking.) As you can imagine, no one wants to pay money to do hard work. So nailing his Power Offer was a challenge. But we did. And Brent and I caught up to talk about his progress since we optimized his funnel. You’ll Discover The first time I reviewed Brett’s funnel - his CPLs, CPAs, the major problem he needed to fix, and what happened when he fixed it [02:59] How to nail your core promise when you’re selling something people “need” but don’t “want” - no one wants to buy a product teaching self-discipline [09:59] The secret sauce behind Brent’s sales funnel - his extended power offer… and his current monthly revenue [16:35] What happens when you have a good coach in your corner and you act on their advice - tbh, Brent has the perfect attitude about this [23:54] How to reduce the time you spend dealing with tire-kickers and bad-fit prospects to zero [27:22] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I’m going to tell you all about a profitable side-effect for my business that I discovered… After I started teaching my expertise through courses, live events, and coaching programs. In fact, it’s this discovery that allowed me to create and live my 4x4 Lifestyle. My 4-hour-4-day workweek where I only work from 11 am to 3 pm, Monday through Thursday. I hope you find some insights in here you can apply to your business You’ll Discover A unique benefit that allowed me to scale my agency [00:53] How a client turned into a business partner [01:43] Why I didn’t enjoy the agency side of my business, even though I had a team [03:45] How I freed up 90% of my time by changing one thing in my agency [04:05] Why teaching your systems and methodologies leads to “surprise” leverage in your business [05:19] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

If you are a high ticket service provider, coach, or consultant, lead generation is a waste of time. I’m sick of seeing business owners struggle to fill their calendars because they’re following outdated tactics. That’s why I’m going to go on a bit of a rant this episode. You’ll Discover Why traditional lead generation tactics are the last thing in our list of marketing priorities [01:30] The only thing lead magnets are good for [02:25] What I recommend instead of lead generation [03:21] The false belief most business owners have about buyers [04:20] The biggest mistake I see people make when launching their Power Offer (it’s like shooting yourself in both feet) [05:20] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

People have asked me this a few times in our free Facebook group, Million Dollar Course Marketers (link below if you wanna join.) “Can I do a power offer without a mini webinar?” Meaning, can they: Create a power offer Run paid traffic to it Send people straight to an application and then book a call Without a mini webinar Here are my thoughts on that. You’ll Discover The relationship between the power offer and the mini webinar in your funnel [01:00] “10 Minute” Temple - a counterintuitive success story from one of my clients [01:30] When it might make sense to use a power offer without a mini webinar [02:23] The true purpose of your mini webinar [02:47] The “cons” of not using a mini webinar [03:17] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I’ve been asked, on more than one occasion, how I was able to scale my high-ticket programs to 7-figures. Some business owners get stuck doing done-for-you services, or group coaching, or courses, and can’t figure out how to grow beyond the $30-50k/month mark. I know because I was one of them. I’ve been through multiple iterations of trying to scale to 7 figures. And I’ve made several mistakes along the way - even to the point of almost going bankrupt (find out why at 06:20.) In this episode, I share 6 insights from my own journey scaling to 7-figures. And I hope they’ll help you with yours. You’ll Discover When you try to scale - never, ever assume this about your audience [01:00] How to scale by exploring the gap between DFY and DIY [02:40] The time I almost went bankrupt because I wasn’t as good as I thought I was [06:20] Your invisible safety net when scaling to 7 figures - I’ve doubled down on this in 2020 with amazing results [08:00] Why it’s OK to go slow and the benefits of doing so - most business coaches will not tell you this [09:50] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

One thing you’ll hear me say again and again is that I’m not trying to rewrite the rules of marketing. And I have to say this because a lot of what I do and teach is contrary to what’s done and taught by other marketers. All I’m trying to do is put things in the right order for you, as an Expert, to make sure you see success quickly. I stumbled my way to success, mainly because I stayed in the game and just didn’t give up. This is a common trait among all successful entrepreneurs. And if I could give you one piece of advice, it would be to solve problems in their correct order. That’s what this episode of Sold With Webinars is about. You’ll Discover 3 stages in my own problem-solving sequence [02:10] The right time - and revenue - to focus on list/audience building [05:00] When you’ve earned the right to “build your brand” [06:22] What stage I’m in with my own business [07:44] The mistakes I see other entrepreneurs making [08:23] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

When people hear me talk about webinars they assume we’re going “direct to sale.” And while I do have webinars running that do this, what I always recommend to people just starting out is a “book a call” funnel. The problem with going “direct to sale” is you need to have your messaging 100% dialed in or your conversion rate will suck. In contrast, selling on the phone is a lot easier. If you follow my system. And in this episode of Sold With Webinars, I’m going to break down how to present your offer and close on the phone. You’ll Discover The number one thing I make our students and clients focus on when launching a “book a call” funnel [02:05] How this “one thing” does most of your selling before they get on the phone with you [02:34] Should you present all the details of your program on the phone? [03:22] Where to go to “copy” my own book-a-call funnel [03:51] Why “less is more” in a book-a-call funnel [04:30] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I get a lot of messages from my email, podcast, and social media friends… Asking me what software I use to run my business. They’ll notice I use a particular tool… And naturally become curious about what else I use. That’s why, in this episode of Sold With Webinars… I’m going to end the mystery once and for all. And reveal my entire tech stack for living a semi-retired lifestyle. It’s important to note that the tech stack you use really doesn’t matter. And you won’t be married to a particular tool or software forever. As your business grows your needs will change. And that means the tools you use will vary. You’ll Discover The 2 CRM / marketing automation platforms I use [01:00] The BIG Cons of both of these platforms and I why I still use both [03:10] The email service provider I use and why I switched from my previous ESP [06:30] The 2 tools I use to manage my team [08:07] The 5 apps I use to produce, publish, and manage my content [09:01] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Can service-based businesses launch high ticket offers? Maybe... The answer isn’t as straightforward as you might think. I always try to be up front, and as clear as possible when talking about what types of service businesses are a good fit for high ticket offers. The truth is, this is not universal. There are some things that don’t translate well into high ticket offers. But sometimes, there are things that just need to be packaged and/or positioned differently to become awesome high ticket offers. Example: You might recall that I recently worked with an attorney who wanted to go a certain direction with his offer. Honestly, I wasn’t really on board. But as we were having a consulting call, he mentioned something that made me sit up and take notice; one of those “pump the brakes” moments. We ended up positioning him with a totally different (and very exciting) offer, doing something he was already doing for his clients. Sometimes all it takes is a willingness to step back, and take a good hard look at what you do. Add in some discussion, a little give-and-take and brainstorming, and you might discover a way to package your expertise in a way you hadn’t considered — but that serves clients well. You’ll Discover The first question service providers need to ask themselves [3:07] Not every offer can be packaged as a high ticket offer. [5:54 What you need to understand when transforming a service into a high ticket offer [10:05] Changing your “Who” can make all the difference. [10:43] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Would you like a peak behind the curtain at my low-ticket funnel? Wait...did I say low-ticket?! Yes, I did. You know my whole vibe is high ticket offers, right? I made my bones in the Internet marketing space by ignoring conventional funnel-based marketing, and using Power Offers and Mini Webinars that lead to high ticket offers. But you might not know that I started out doing low-ticket offers. It went...OK. Kind of. I broke even, but here’s the thing: We’re not in business to break even! In this episode of Sold With Webinars I share the nitty-gritty details of a low-ticket funnel I did for our Power Offer Workshop. The workshop itself was a HUGE success. The feedback has been off the charts, and out of 310 sales, only seven people refunded. It’s even been compared to masterclasses costing thousands — not bad for a $37 product! The funnel for this offer has done pretty well (we’re into five figures), but part of my purpose in sharing this is to, once again, remind you that if you follow the traditional method of funnel-based marketing — Ascension Model, Value Ladder, self-liquidating offers — I just don’t believe it’s the right path to generating lots of income. I am ~not~ saying it doesn’t work. There are plenty of people out there who have made it work. But basing your entire strategy on pushing leads from low-ticket offers through upsells and OTOs in the hopes that they’ll bite on your high ticket offer can be a long, frustrating process. I’ll never go back to that model. So why did I do it? Watch, listen or read to find out. You’ll Discover Why I killed a low-ticket offer after a year.[02:57] How I used broad positioning with my niche [06:42] Why low-ticket funnels are not for the faint of heart [09:24] What I’m most interested in learning from this project [10:29] What I changed on the fly — and it worked [18:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

“I have no doubt that I’ll be a millionaire in the next 12 months.” Man, do I love hearing that! Especially when it comes from someone just like you and me; who isn’t formally trained in marketing, and is just following a very effective system. There probably isn’t a more competitive marketing space than fitness. In fact, it’s extremely difficult (and often very expensive) to carve out a niche. But not long after taking our Power Offer Workshop, Nick Coleman has totally nailed his Power Offer in a fitness “niche within a niche,” and he’s getting incredible results; literally more booked calls than he can handle. Way more. Nick’s experience has shown me, once again, the massive potential of a well-crafted Power Offer. He not only supercharged his bottom line in a very short time frame, but also reduced his client acquisition costs to...well...I don’t want to spoil it. You have to listen to find out. But I almost couldn’t believe it at first. That’s why I knew I had to get him on the podcast. To learn more about Nick Coleman Check out his Facebook Group. You’ll Discover One promise. Three tiers. How to position your offers. [15:08] Why the vast majority of clients choose a middle-tier offer [20:08] How to cancel booked calls for people who aren’t qualified, without ruining your brand [32:48] The freedom of paid traffic vs. organic [38:10] Why the mini Webinar is an essential component [45:14] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Want to know a secret about fulfillment? Your clients don’t care about deliverables. They care about solving their problems with your solution. I don’t talk a lot about fulfillment. Instead, I try to get my High Ticket Courses students to concentrate on the transformation they offer their clients. But I do get questions from people who want to know how to grow their business without promising too much of their time in the form of consulting calls or offers. Too many people get hung up on the deliverables (bloated offer stacks, anyone?) without understanding this simple idea: What your clients really want is your knowledge, and an understanding of how they’re going to use it to improve their own situation. That’s it. You don’t have to bury yourself in fulfillment by offering time-consuming deliverables like weekly coaching calls. That’s a dangerous trap that puts pressure on you, pressure on your client to perform within a specified timeframe, and it has the potential to cannibalize your offer. And, in most cases it’s just not necessary. What you should be delivering is transformation, not endless amounts of your time. You’ll Discover How to keep 1-on-1 consulting promises without drowning in fulfillment [00:26] Why your clients care more about transformation instead of deliverables [2:09] Exactly how to structure consulting offers [02:30] Why high-performing clients don’t want endless coaching calls [04:40] How to avoid cannibalizing your offers [06:24] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

“Spoiler alert: Nobody wants a lawyer until they actually need one.” I love it when an opportunity comes along to prove that high ticket offers don’t just work in the “make money online” space. The methods I teach in High Ticket Courses also work extremely well with “boring” service businesses like legal and accounting. Case in point: The other day I was on a consulting call with one of my High Ticket Courses clients (a lawyer in the UK). It ended up being an awesome session! In the span of just this one call, we were able to take a step back, look at what he does, and find out what he’s really passionate about. And then... We transformed what could have been a really boring offer (no offense!) into something that excited him, excited me and I know will excite his clients. This is the power of my consultative approach to working with clients. You’ll Discover How to figure out what aspects of a service business can actually excite people [03:15] How we discovered a “pain point” that he could turn from a negative into a positive [4:57] How the consultative approach revealed a game-changing, “pump the brakes” moment [06:22] How we went from the “dull, boring zone” to the “excitement zone” in 10 minutes [08:41] How to extract the “sexy,” exciting part of what you do, and turn it into a great front-end offer. [10:32] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I got an email the other day from A-list copywriter Justin Goff. He told a story about someone who wanted to buy a program Justin sells. But the prospect wanted to make sure he’d get a return on his investment. And I loved Justin’s response so much (he told us how he handled it)... It inspired this episode of Sold With Webinars. Plus I’m going to start using this approach when handling objections in my business too. You’ll Discover The #1 reason why people fail when starting a business (it’s because they haven’t mastered this skill) [03:20] The one thing common between all the big-name gurus today [04:00] My own advice to people who are starting out (all the programs in the world won’t help you if you don’t understand this) [04:48] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I talk about Mini Webinars all the time, right? All. The. Time. But in this episode, I get to talk with someone who is just as passionate about Mini Webinars as I am. Hard to believe, I know! But Brendan Kelly is not just a Mini Webinar guy, he’s also a High Ticket Courses student. You’ll hear how he got into e-commerce after graduating from college, sending out 100 resumes and getting ZERO response. Nada. His online journey includes literally selling stuff from out of his parents’ basement on eBay; building a successful Amazon business that got shut down overnight; and then diving head-first into webinars until finally discovering my mini Webinar system. You’re going to like his story. You’ll Discover How Brendan reduced his workload by 80 percent — and got better results — by switching from long-form webinars to Mini Webinars [05:05] How Power offers and Mini Webinars work for ANY kind of business, not just the “make money online space” [08:52] Why using core keywords in your ad copy and Power Offer helps Facebook target your ideal prospects [15:35] How Brendan uses a “self-guided sales call” strategy to close super hot leads ASAP [24:32] Why Brendan refers long-form webinar clients to someone else! ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

“Does the Power Offer work for B2C?” It’s one of the most common questions I get. My answer is usually something along the lines of, “if people buy stuff in your market, the Power Offer will work.” My guest for this episode of Sold With Webinars – Alfred Karlsen – is a perfect example. He’s a dog trainer who sells high ticket online coaching programs for dog owners. I invited Alfred on to teach me about the dog owner market, how they respond to the Power Offer, and the results he’s seeing with his paid traffic. You’ll Discover Alfred’s first online business coach taught him to focus on organic marketing – how did that go for him? And how did he feel about it? [02:05] Dog trainers hate him! How Alfred’s scientific, anti-woo approach has earned him enemies in the dog training community [03:16] Why “High Ticket” is relative to the niche you’re in… but you can still sell $1k, $3k, and $5k+ packages [07:57] Alfred’s hesitations and concerns before joining High Ticket Courses… and what happened to his business after he joined [13:03] Alfred’s mental model of marketing before and after he discovered the Power Offer [18:28] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I have an offer “Spidey Sense.” I’ve seen so many over the years that I can immediately tell when a student or client is going to see massive results with their power offer and mini webinar. When I saw Karwanna Dyson’s offer, I just knew she’d crush her goals. And she did not disappoint. So, not only did I bring her on Sold With Webinars to talk about her success. But also to share with you a lucrative opportunity if you are a small business owner in the USA. You’ll Discover How women- and minority-owned businesses can get the U.S. Government as a client [02:30] How much does Uncle Sam pay? Let’s just say you may never need another client [04:15] How to get your first government contract in 6 weeks or less – if you’re one of the eligible socio-economic groups, Karwanna’s program a MUST HAVE [14:10] Karwanna’s goal was to sell $100k by the end of the year… here’s why she’s gonna have to set a new goal l [17:20] The 2 times in the year when government agencies will BEG you to take their money [22:35] ...And much more! For More Karwanna Dyson qualifyforgovernmentcontracts.com youtube.com/karwannad Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

You spend so much time and money creating a webinar and driving traffic to it. But the truth is, whether it’s 60 minutes or 15 minutes, some of your prospects won’t bother watching your presentation. Even though they’re a perfect fit for your offer. My guest this episode will show you how to earn their business anyway. Felicia Pagesh is a growth strategist and self-described “professional hole-poker.” She’s worked with world-famous experts like Brian Tracey, Mike Koenigs, and Sonya Ricotti. You’ll Discover How to get more sales by flipping your funnel and presenting your offer before your marketing (your mileage may vary, so be sure to test it) [08:34] If you have a big drop-off in your webinar view percentage, it doesn’t always mean there’s something wrong with your presentation. It could be any one of these things [15:11] Gated content is a thing the past. Why you need to let your audience consume your material in the way that they want [18:22] How to squeeze the most juice from your webinar (an asset you spent a lot of time and money creating and optimizing) [23:51] All the cool ways to handle objections that you probably haven’t thought of [37:08] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I’m all about that semi-retired life. I don’t want to waste my time on anything that isn’t going to make an impact on my business. In this episode, we’re going to talk about the pros and cons of building an audience before selling. I’ll be sharing real examples of people who built an audience that didn’t make them ANY money. AND I’ll be telling you how to build and audience the right way. You’ll Discover Am I “against” content marketing? [1:48] The truth about being an e-celeb [02:23] Are you training your audience NOT to buy from you? [04:26] A decision I made 3 or 4 years ago about marketing my business [06:44] How to know when it’s the right time to start content marketing and brand building [07:02] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Today I’ll be sharing the elements or the structure of the perfect offer. I was talking with a well-known marketer recently and he wanted to pick my brain on how he can craft a high ticket offer for his audience. I asked him to tell me what his offer’s all about. And he goes into all this detail. They get access to this and that and this and that. And I’m like “Okay, let’s pump the brakes.” That’s all well and good, but I only need to know ONE THING... You’ll Discover The ONLY thing about your offer that matters to your prospect The main difference between a DIY course and a DFY service Why you shouldn’t upsell – do this instead Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I recently caught up with my good friend and internet marketing legend, Anik Singal. He’s the founder of Lurn.com, an e-learning platform for entrepreneurs with over 400,000 members. Anik is a master at selling with webinars. He’s been doing webinars for almost a decade and made, by my rough estimation, clost to $100 million with them. Besides nerding out on traffic, offers, and webinars, Anik and I also spoke about his entrepreneurship journey and how he got to where he is today. From struggling for 18 months to figure out “this internet marketing thing” back when he was in college... to making 7-figures a year by the time he graduated... to losing it all during the 2008/09 Great Recession and being $1.7 million in debt... to using those lessons to navigate the current recession. This is one of those podcasts you’ll want to listen to more than once. You’re going to hear cutting edge webinar sales strategies Anik reveals in public for the first time. It’s so new, they just got the data back a couple of days before we recorded our interview. You’ll Discover What Anik did to improve conversions of his Inbox Blueprint webinar by 30%… and then improve monetization by 40% [16:59] The hardest thing to do when presenting a webinar… it’s the difference between converting 5% of your audience and converting 10% [20:17] How to get 95% of your customers to buy your “upsell” without adding anything more to your offer [22:31] How to figure “what” to say in your promo – this works whether you’re writing emails, sales pages, VSLs, webinars… pretty much any time you’re trying to sell something [27:53] The #1 reason why you lose the sale on a webinar (hint: it’s got nothing to do with your webinar length, how good your copy is, the price of your product, or the bonuses you’re giving them) [34:15] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Sam Mollaei is an attorney who built his legal practice using funnels. Recently, he got a 2 Comma Club award. That was before he joined High Ticket Courses. Now, he teaches other lawyers how to grow their practice with funnels and digital marketing at legalfunnel.com. After joining High Ticket Courses, he was able to make $80,000 off $2,500 in ad spend. I got targeted with one of Sam’s ads, even though I’m not in his audience. And I immediately noticed the power offer and mini webinar. So, I followed up with him to see how he’s doing. And after hearing about his success, I knew I had to bring him on the podcast to share his insights with you. You’ll Discover The 3-year “sales cycle” that turned Sam into a customer of mine… and why he chose me [2:42] Sam is already a successful marketer and has a 2 Comma Club award to prove it… so why did he invest in High Ticket Courses? [4:00] Sam’s biggest “A ha!” moment after going through High Ticket Courses [7:30] Sam’s system for phone sales that lets him not take any sales calls [10:30] Sam’s advice to people who are on the fence about joining High Ticket Courses… he says this is something all successful entrepreneurs have in common [13:50] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

What happens when you combine a “Moneymaker Market” with the Perfect Expert model, a Power Offer, and a Mini Webinar? You get a business that grows even during a recession. Today I’m interviewing Nick Fullmer about his success in High Ticket Courses. Nick is the founder of a real estate consultancy called Overage Syndicate. When I first met Nick last year, the minute he told me what he does my eyes turned into dollar signs. You’ll find out why in the first few minutes of our chat. Nick and I talked about his journey from making $40k/year as a Corrections Officer to making $30k in 30 days after launching his high ticket offer. And how this has affected his life and his family’s. You’ll Discover Nick’s “niche of a niche” real estate product that triggered my Power Offer “Spidey Sense” when I first met him… a perfect example of “markets that make money” [2:00] The “hidden” problem in educating your market… ethical business owners who care about improving their customers’ lives NEED to hear this [6:30] Nick joined High Ticket Courses in Oct 2019… we recorded this interview in May 2020… what are his results so far? (My favorite part of these interviews… hearing this never gets old) [10:16] The biggest questions and hesitations Nick faced before joining High Ticket Courses… this happens with many of my students because they’re used to thinking a certain way about launching and selling a course… and I shatter their beliefs [16:15] And much more Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Doing some audience Q&A for this episode. So, recently, I was asked, “Joel, I would love to learn all about Offer Stacks. Do you need an Offer Stack in your sales presentation? And what are the right ways and the wrong ways to do it?” So that’s what we’re going to talk about today. Now, when it comes to Offer Stacks, I do things a little differently. And I have a good reason why. It’s based on our overall strategy with the Power Offer / Mini Webinar model. You’ll Discover What is an “Offer Stack” (if this is the first time you’re hearing the phrase) Where people usually place their Offer Stacks in their sales presentation… and why I do the opposite WHAT to put in your Offer Stack (hint: it’s not just there to increase perceived value) and the right way to present it Why we don’t use Offer Stacks in “book a call” presentations And much more Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Recently, I was on a consultation call with a world-famous marketer. If I mentioned their name, everyone would know who it is. They’re launching a new offer and they wanted my advice on some things. At the end of the call, this marketer asked me, "Hey Joel, so you know, out of curiosity, like what is the one thing that you're working on right now? Like, how can I help?" Of course, I was very grateful he offered. "Well, my main focus right now is scaling high ticket courses 2.0. We just relaunched our webinar. We got new customers that are enrolling. It's going great. And so that's my primary focus." "Well, that's strange. Why aren't you scaling your own high ticket program?" His response tripped me up for a minute. And the reason why he stumped me is that I thought what I was doing was a no-brainer. I believe they call that the Curse of Knowledge. So, in this episode of Sold With Webinars, I’m going to reveal what my funnel looks like today. You’ll Discover Why I don’t use my own mini webinar the way I teach my students The right way to build out your value ladder How I get “free” clients for my highest priced offer Why you shouldn’t do what I’m doing (if you’re launching a brand new offer) And much more Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple podcasts, Spotify, Google podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

A couple of weeks ago, I was on a chat with a good friend of mine who I met in a mastermind. "Joel, I've been following your podcast. I've been following your content on social media. And I've got a question because we are struggling and I was hoping that you could help." Now, this friend of mine is in the medical marketing business and he helps medical practices increase leads and sales and the whole nine yards. “The problem that we have right now is that we're wasting so much time with prospects who don't have any intent to buy our services. Our sales calls are extremely time intensive. We go through an audit, then we have a second call with them and a full-blown strategy session. We go through all this effort, only to get turned down at the very end when we propose our price." This is a crucial topic for those of you who aren't getting qualified leads coming into your pipeline. I'm going to walk you through the process of how I would fix this guy's problem. In fact, it’s the exact same process I use for leads who come through our funnels. You’ll discover: The #1 reason why you hear price objections on sales calls The 6-step process I use to eliminate price objections. So much so, that when I do get on a call, my close rate is through the roof. Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Follow Joel on social media: Facebook, Instagram, Linkedin.

What happens when you launch 21 power offers in 4 months? One of the core principles I teach in High Ticket courses is being agile. Being able to move quickly and test a lot of ideas. Usually, that's to find the one idea we can scale. But what if they all work? What if you can find specific power offers and messaging to appeal to several categories of people without changing anything about your offer or promise? Cody Neer is the founder of eCommerce Brand Academy. He joined High Ticket Courses around December 2019. Cody's program was set up in a unique way, in that he has a ton of eCommerce courses specific to different platforms. For example, Amazon, ClickFunnels, Etsy, Pinterest, Facebook ads, etc. And because of this, he was able to create and test several power offers and mini webinars targeting each platform interest. When I first checked in with Cody after he joined High Ticket Courses, he had tested 7 power offers and closed on all 7. Now, he's up to 21 offers. All running concurrently. All making money. In all my years of teaching this stuff, I’ve never seen something like this before. So I absolutely had to interview him on Sold With Webinars. In this week’s episode, you'll discover: How Cody ended up with so many different courses inside eCommerce Brand Academy [03:00] he evolution of Cody's power offers and a surprising result as he transitioned from "done for you" messaging to "do it yourself" messaging [09:35] Cody's cost per application, conversion rates, and how he handles fulfillment [13:30] The "root cause" behind why High Ticket offers work, even if the information can be found online for free [19:17] And much more Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – check it out here.

This is a behind-the-scenes look at one of our 1-on-1 clients, Zan Sheikh. Zan bought High Ticket Courses from us and as he was going through the material, watched our long-form webinar for our DFY service. Zan's someone who values his time and was willing to invest to get accelerated results. In this 50-minute interview, he talks about his experience working with The Webinar Agency, and the effect we've had on his business. "As an entrepreneur, you're going up and down all the time. There's these like ups and downs and highs and lows, but what I've noticed is when you stay in the game long enough, all that happens is your highs and lows don't go away. You will have highs and you will have lows, right? But the thing is is that the lows get higher and the highs get higher too. So it's like you're experiencing an overall better experience, you know, through time." – Zan Sheikh You'll discover: What an entrepreneur's approach SHOULD BE when they invest in courses, programs, or services that don't work out OR they get scammed Why Zan wanted to master paid traffic even though his business did 7-figures in 6 months organic The emotions entrepreneurs go through when they make big investments – and how successful entrepreneurs manage these emotions What I said to Zan when he asked me for a discount on our DFY service – his team uses my response on their own sales calls and you should too How we helped Zan optimize his funnel – from spending $1k and getting zero sales the first week... to doing a little over $300k in 3 months (from January to date,) spending ~$10k-$13k/month on ads ...And much more! About Zan Sheikh Zan Shaikh got his eCommerce start selling skateboards at the age of 12. He grew up in Massachusetts and has a degree in Entrepreneurship, Computer Systems, and Neurobiology from the University of Massachusetts Amherst. He's built massive eCommerce brands himself and now, as the CEO of BrightVision Digital, he helps Amazon Sellers rank on page 1 of Amazon in 7 days or less. Check out this photo of Zan delivering a speech at Sellers World Conference in Bangkok, Dec 2019. Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new mini-webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself. Check it out. Follow Joel on Facebook, Instagram, and Linkedin.

“Why would I pay $2,500 for a testimonial video when I can just get my students to record one on their phone?” Brian was calling it the “spider web” testimonial. When he asked me for feedback about his offer, I really couldn’t see the price justification. And so, he had to explain to me why his weren’t normal testimonials, they’re much better, etc. I eventually ended up working with him and he did 10 testimonials for High Ticket Courses. It’s because of a simple reframe, a tiny shift in positioning. This “shift” will allow you to sell high-ticket to cold audiences. I’ll tell you about it in a minute. Mind you, it’s not like his product wasn’t legitimately better than a regular testimonial. He had one of my student record 2 versions. One, the student recorded with his phone and it was the usual. The second was much more polished. It was edited. You could tell he was asking the student questions. The testimonial was methodical and had a logical progression. “The reason why my stuff is so great is because I'm uncovering gaps in the sales process for my clients when I'm interviewing their customers.” Jackpot. Now, we’ve got a high ticket offer. Tools Vs. Models A Tool is a commodity. Tools can be shopped around. People can get several quotes and compare prices. It’s hard to sell a tool at a premium. And good luck selling a high ticket course for one. A Model is unique. There’s only one of it: yours. People can’t shop around for a better price. The price is whatever you say it is. Look at me, for example. If I told you “I want to teach you how to create a webinar,” my competition is the hundreds of low-ticket products on the market and thousands of free videos, articles, and podcasts on the topic. But if I told you, “I want to teach you how to sell your course for $5,000, $10,000, or even up to $25,000,” there’s zero competition. This is a fact. Let’s take Brian as another example. Brian doesn’t sell testimonials. He sells: Discovering gaps in your sales process. Revealing the real reasons why customers buy from you. High-value sales material that can be used to get more customers Any one of these things is worth $2,500. A “testimonial” costs nothing but the time it takes me to get my student to record one for me on his phone. This brings me to my final point… Don’t Leave It Up To Your Customers To Figure Out The Value Of Your Products Don’t leave it up to me to figure out what I can do with “testimonials.” If you do, the value is low. Instead, tell me: “What I'm really doing for you is developing compelling sales material that new prospects are going to relate to because it's coming from your current customers' mouths.” No more price objections. No more, “Why am I paying $2,500 for a testimonial?” Conclusion If you're having a hard time getting prospects to buy your high-ticket offer, chances are you’re selling a Tool. And there are a hundred other businesses selling the same tool, all competing on price. Turn your Tool into a Model. Show your prospects a process and what their life looks like after they complete it. Now, you have a compelling sales argument for why your product is priced at a premium. Don’t leave it up to your prospects to figure out the value of what you provide. Their response will be, “Why should I pay so much for that?” Instead, demonstrate your value in detail so there is no doubt in their mind that your product is worth the investment. Are you selling a Tool? How would you turn that tool into a Model? Tell me in the comments below and I’ll give you feedback on how you can improve it. Helpful Resources Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new mini-webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself. Check it out. Follow Joel on Facebook, Instagram, and Linkedin.

Pretty pictures pull more prospects. When I first came up with the 3-tiered offer model for High Ticket Courses, I tried explaining it to people verbally. And as I talked to them face-to-face, I could see they didn't get it. Something just wasn't clicking. But I had to find a way to make them "get it." In my mind, I started seeing shapes. I had a vision for how I could explain my model to people and make it instantly make sense. That's where the 3 triangles came from for the Perfect Expert model. I was listening to Dan Sullivan the other day and he was talking about diagrams. And I realized I hadn't talked about this yet on Sold With Webinars. So, here's my perspective on the topic in this week's episode. You'll discover: People I learn from: Dan Sullivan, the coaches' coach [02:00] Are you a more left-brain/logical or right-brain/creative when selling? [03:00] Marketer archetypes: Mike Dillard, Frank Kern, Russell Brunson [04:20] How I combined the logical and creative when I first launched High Ticket Courses [05:40] How to answer the question in the back of every prospect's mind: "is this worth my time?"[07:50] How I make the High Ticket Courses model instantly "make sense" to my prospects using just one slide on my webinar [09:20] Homework: how to find inspiration and ideas for modeling your offers [10:24] Helpful Resources Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new mini-webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself. Check it out. Follow Joel on Facebook, Instagram, and Linkedin.

I did the power offer, but it doesn't work! --> YOU'RE MISSING THE POINT! If you do the power offer and it doesn't work does that mean you failed or you did it wrong? NO, it means you did it right.  You just realized that your offer isn't resonating without spending loads of money on ads, etc.   Today's podcast is focused on the performance of the power offer.  Idea of being "light weight"; Light Weight content = your business can float solely on your power offer; Importance of the power offer and knowing how and when to pivot; Join our Million Dollar Course Marketer Group to review my free training.   If you like what you heard today, check out our recent podcasts on iTunes and comment! Want to get involved? Check out our course to join in the movement ! Watch as we re-launch my personal brand happening now! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

Guest interview today! It's been a while since I have had someone come on the show so I am really looking forward to my conversation today with Aleric.  Aleric and I go way back! He's a real genius with YouTube Ads... Aleric is a YouTube ads experts, specifically for webinars.  He runs a company called AdOutreach, which helps entrepreneurs & marketers harness the power of YouTube Ads to grow & scale their businesses. Aleric has been on YouTube for over 10 Years & scaled his first channel on YouTube to over 400k+ subscribers. His company AdOutreach has helped hundreds of clients leverage the power of YouTube Ads to generate a collective 8-figures in revenue. ------- You want to place yourself as an expert and reach those who are looking for an expert.  If you put yourself across as an expert and you reach the lay-person who is not looking for that higher level of strategy, you will get alot of leads, but are those leads the highest quality ones that will actually convert down the road? - Aleric ------- In this episode: YouTube Ads: biggest misconceptions  YouTube Ads: strategy and targeting Three Elements: Creating, Targeting, Offer Creating Captivating Ads and lead cost Quality Leads Facebook ads v. You Tube ads Put yourself across as an Expert and reach for those looking for a higher level strategy "Layering" your campaign Think critically about your marketing - "The first step in a journey your customers are taking." Importance of your copy, recording, and testing Secret sauce... URL affinity Connect with our Guest: Gift for Listeners: https://www.adoutreach.com/gift YouTube Ads to Skyrocket Leads & Sales Webinar: https://www.adoutreach.com/webinar Talk with Aleric's YouTube Ads Advisors: https://www.adoutreach.com/apply ----------------------------------------------------------------- If you like what you heard today, check out our recent podcasts on iTunes and comment! Want to get involved? Check out our course to join in the movement ! Watch as we re-launch my personal brand happening now! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

I spent some time last week working within the High Ticket Courses group. They were asking a lot of questions on the sales process and how to boost their conversion rates. The advice that I gave them is really beneficial for any industry or product.  --> I focus on the application form. Pre-framing before they get on the sales call.  Do not copy and paste from someone else - create what is UNIQUE to you. You MUST re-create your own assessment form or application form. It MUST speak to your mechanism.  You want to connect with them on the form, you want to review their forms.   No lead is hotter than the lead who just clicked SUBMIT on their application form. If you ask BETTER QUESTIONS, you will get BETTER LEADS. Focus on a few key things: Promise / Offer Unique mechanism WHY?  What to specifically include...   Additionally... Step #1: Get the prospects to sell themselves by repeating your unique mechanism. And if they are not doing this,then they are saying that they did not like your presentation or connect with you because of xyz.  You know that you need to go back and edit. But when they are repeating your mechanisms then BOOM you know you got a winner. Step #2: Repeat your promise throughout your ENTIRE presentation and sales process. This is how you get your prospects to sell themselves and increase the quality of your leads. ----------------------------------------------------------------- If you like what you heard today, check out our recent podcasts on iTunes and comment! Want to get involved? Check out our course to join in the movement ! Watch as we re-launch my personal brand happening now! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

Everyone wants to: Reduce no show rates, Get better prospects, How to insure sales team effectiveness. New Goal: Eliminate the sales conversations. Today may be a bit controversial and I do not want it to be taken the wrong way.   A big choke-point can be the sales conversations and the sales process.  I speak with a client about this and share the results with you... Create a new and unique assessment form Assessment: assessing that they are the right client BIG ADVICE: re-frame everything that you are doing as "how is this going to benefit my customer?" "What can you do for the customer...?" Ask better questions framed around core promise Examples Remind prospects of what they are getting from this program Sales first -> marketing second You ask vague questions, you will get vague answers and unqualified prospects! I do not believe that we really need to follow a "sales script" --> This will increase your close rate with enrollment conversations. Keep a look out for the re-launch of my personal brand happening now! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

Insider information on how to launch offers... If you understand how this works, it has the capability to triple your business.  Three key offers to launch effectively: Cash-flow profits high-end offer [most amount of value and you charge the most] Time-saver (leveraged) mid-tier offer [remove myself and still get great results for my clients, providing the value] Productized offer    Keep a look out for the re-launch of my personal brand happening now! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

"...Now you have them thinking in terms of a new process - 'what is this guy's secret sauce'? This is how you position yourself as a high ticket program or course for a difficult niche to sell to... All about turning the intangible into the tangle and speaking in terms of aspirational viewpoints. That is what will make a difference." - Joel Today I have spent some time speaking with our high ticket courses clients.  I spoke with some clients who have a difficult niche like personal development, etc. They are concerned that they will not make it because they do not have a "get rich" program.  They are INCORRECT! It's about your power offer.  Position yourself as a high ticket course. When we are in the world of direct response marketing, we need to make the intangible tangible. How can we create this? ex: Helping someone get through grief... Helping someone with divorce, etc. In this episode I will go through one of my calls with a current high ticket courses buyer.  Investing mindset: those who can see the longterm potential and put in the effort to see what they can become. Not the "I need a magic pill now" people, those who understand and want the real long term solution.  Marketing: "I want to help you to become..." versus a quick band-aid. How? I share a sample ad. Listen in.   Keep a look out for the re-launch of my personal brand happening now! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

"Your message attracts and repels people" -Joel A peek inside what we have been working on and how things are working for us...  Behind the Scenes: I am a huge advocate for messaging; the right messaging for the right buyers. So how can we test while spending less.  Our ads have hit a stagnant point, a scaling block.  I think we have hit our threshold with the message and the audience. So we need to change our audience and change our message to appeal to this audience.  We are currently in testing mode.   Conversion rate optimization is what we are really learning. Scroll rates, where are they dropping off, etc.  So what's on the horizon:  Nobody is really teaching rate optimization from ad to funnel; I want to change this; I am working on how to optimize every step on the customer journey from click to close. My new GOAL: how can we measure, optimize and monitor every step. Through our testing, my cost per link clicks has gotten as low as 20 cents! So I will be continuing our testing and will fill you in as we move forward... Exciting things ahead, I promise! If you want to get involved in my tribe and learn more about what we are doing firsthand, please check out our high ticket courses program here: https://htcwebinar.joelerway.com/register Cheers to your success!   Keep a look out for the re-launch of my personal brand happening now! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

"Ascension: so much value if you can lead with the top and then downsell." In this episode we discuss:  Recap of a mastermind I recently spoke at; Launch method that I use for high ticket offers; Top Down selling Increase revenue Examples Results Psychology - why does this work so well?? VALUE and pricing   Keep a look out for the re-launch of my personal brand coming soon! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

"Your end promise may be too saturated...you need to map out what your micro-journey wins are inside of your program and start creating power offers within each of them." - Joel Today we are chatting about content development that I have been developing and sharing internally for the last couple of months. We have implemented this for offer creation, long form and short form webinars, it is something that can be implemented into your business.  What happens when your power offer falls flat? When your promises fall flat? What is your big end result promise?  In this episode: Examples What to do if your power offer fall flat? Explanation - audience and response How do we fix it... Keep a look out for the re-launch of my personal brand coming soon! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you’re interested.

I want you to figure out how you can target the person in your market who needs the least amount of educating possible and usually that is the person who has already tried something in your expertise and has failed... Let me explain:  Five levels of product awareness; We want to go after the market who needs the less amount of educating possible; Cut out hurdles and go after those who are already sold on your product or service; Those who believe in what you are selling but have failed with other products and services; Much more ready to make a decision; less gaps that you need to overcome. Keep a look out for the re-launch of my personal brand coming soon! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you’re interested.

"You don't want to be selling band-aides... You want people to buy into your journey and methodology... that is what gets people to buy into you long term." - Joel Happy Holidays - Happy New Year! Time to get back into the swing of things! I am very excited to come at you with a very special solo-episode today.  Over the last few weeks I have been running intake calls for our High Ticket Courses 2.0 training program and we just wrapped up our largest event in Lewiston.  Something we spoke on at our event is making sure that our messages are aligned so that we are attracting the right type of people into our sphere.  I call these "Power Offers". Power Offers Lead with pain or lead with opportunity/pleasure? Intake call exert and explanation Goal: You want clients and customers to buy into your big promise and opportunity; not a band aide, not a pill, but long term. Investor mindset vs. tunnelvision Up Next... Models vs. Mechanisms Keep a look out for the re-launch of my personal brand in 2020! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you’re interested.

Today we are going to discuss something interesting that is happening in our campaigns... We have launched a new webinar, which is doing really well. We launched our new ads, received some good results, but then suddenly began to see some negative comments.  I respond to every single comment on the ad - the good and the bad.   So although the ad started to receive a lot of comments, it was doing really well. So I wanted to take a look at the ad and see why. Listen in for my findings... Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information. Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you’re interested.

People enjoy getting a message from you...they respond well with that personal touch from you. - Joel In This Episode: Conversational automated webinars Mini - Webinars / High Ticket course conversion rates How "chat sales" saved my calendar and sanity! People respond well to receiving messages and conversation starters. Remember: you must also have a good offer, message and webinar. Helpful Links: As mentioned in this episode we use Sales Msg for our chats / text messages.  Check them out here -> https://salesmessage.com/get-started-now Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information. Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you’re interested.

“I want to make sure that if I'm launching a brand new program... a brand new offer... I want to make sure that people are actually going to buy it. And I say this from experience, where I'm built programs in the past and nobody buys it. And, if it's going to take you months to create this program that is literally hundreds of thousands of dollars in opportunity costs that you are losing out on if you're creating something that nobody wants to buy... – Joel Today, you are in for an informative solo-episode. Joel talks about why selling your course before it's even finished is actually a good idea, and the single-greatest question he gets about launching webinars (and the answer!). In This Episode: – The single most-asked question Joel gets about webinars – How The Webinar Agency’s done for you mini-webinar can shape the future of your business – Why you need to start selling your course before it's finished – Will your webinar sell?   Connect with Us: Subscribe to this podcast and Comment on iTunes. Check out Joel’s new and improved training: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information. Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you’re interested.

"I guess the lesson here to me, the overall arching lesson is the power of sticking with something until you get the answer in which what you want... You don't give up. You don't give up because you had a bad month with Facebook, or you got booted out of Facebook. You keep at it until you get the results." - Joel  Today, you are in for an amazing discussion. We have Roger Brown, from UMG Energy, who has been using webinars and mini-webinars to grow his online business. In This Episode: - How a mini-webinar caused an overnight success - How The Webinar Agency's done for you mini-webinar can shape the future of your business - How outsourcing sales calls allowed for greater success - Getting 25-40 applications for your offer - How to scale using webinars Check out Roger's website at https://www.umgenergy.com/ Email Roger at: support@umgenergy.com Connect with Us: Subscribe to this podcast and Comment on iTunes. Check out Joel's new and improved training: High Ticket Courses  Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"You need to define the hottest market and go after them first. The more that you have to educate them, the lower your conversion is going to be, the more difficult, the more expensive it's going to be. You have to find the market that is already sold on the general idea of what you're trying to sell. The smaller the shift that you can make for them, the higher the odds of your success." - Joel  Today, you are in for a solo episode and an update on all the cool new technology we're adopting at The Webinar Agency. Additionally, you'll hear a really cool recap of a conversation I had with a successful student of my Hight Ticket Courses program. In This Episode: - Recap of a successful High Ticket Courses student - Using a mini-webinar to scale your business - How to generate income from courses and webinars without letting the time commitment take over your life.   Connect with Us: Subscribe to this podcast and Comment on iTunes. Check out Joel's new and improved training: High Ticket Courses  Get your free case study here.   Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"When you get your offer in front of the right people, it's like dropping a matchstick into a bucket of gasoline... This is the power of what you can do when you get the offer in front of the right people, when you find a way to market it, when you find a way to advertise it, and you find a way to just go straight for the offer you can sell very high ticket programs, very high ticket offers to the right audience when you get it dialled in." - Joel  Today, you are in for some mind-blowing information and results! We have Steven Mayer, a successful entrepreneur to talk about how a mini-webinar, launched in March 2019, has already skyrocketed his business. In This Episode: - Shifting focus from teaching people to taking care of things for them - How The Webinar Agency's done for you mini-webinar can shape the future of your business - Using a mini-webinar to scale your business - FB ads, YouTube ads, and marketing webinars Check out Steven's website at https://valiantconsultants.co Find Steven on YouTube and Facebook at: https://www.youtube.com/channel/UCNnr-B5_4y1ZziRNITNp1YA https://www.facebook.com/OfficialStevenMayer/ Find Steven on Instagram: @MrEComKing Connect with Us: Subscribe to this podcast and Comment on iTunes. Check out Joel's new and improved training: High Ticket Courses  Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

Somebody went there typing in "How to make money online," or "How to run a webinar," or "How to run a live stream," or whatever, and then they bump into a channel which you happen to be targeting with your YouTube ads, and so your YouTube ad loads before the video they just clicked on. That's important. So this person came here and executed a search to solve a problem, clicked on a video that looked good, and you come first. - Justin Brooke Today, we have YouTube Expect Justin Brooke chatting about why YouTube marketing and Google ads are so powerful. In This Episode: - Why Google ads are the juice that's worth the squeeze - Facebook ads versus Google ads - The reason that Google ads are marketing gold (and how YouTube plays into that) - Hassle-free, headache-free advertising for Intent-Based marketing Check out Justin's website at https://www.adskills.com/ Connect with Us: Subscribe to this podcast and Comment on iTunes. Check out Joel's new and improved training: High Ticket Courses  Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

The majority of your success is making sure that you are getting the right people into your funnels, into your webinars, who are interested in your products and services... - Joel In This Episode: Insights - the most important things you need to concentrate on to get results; Mention of Experts Unleashed podcast with Brian Kurtz (now live); A look at client results and angles; You don't know what lever will "unleash the Niagara Falls"; Audience and targeting = success; The "who" and your market; "You have to fall in love with the process of Marketing." Book Recommendations: Overdeliver by Brian Kurtz  Link --> https://overdeliverbook.com/   Connect with Us: Subscribe to this podcast and Comment on iTunes. Check out Joel's new and improved training: High Ticket Courses  Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"It is so important for you ... for anyone to be able to pivot not just their offer but who they are targeting for their offer because the WHO can make millions of dollars of difference." - Joel In This Episode: New things we are doing and insights; High Ticket Courses; Market / Audience Selection and pivots. Importance of the "WHO" Connect with Us: Subscribe to this podcast and Comment on iTunes. Check out Joel's new and improved training: High Ticket Courses  Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

Start marketing yourself and stop comparing yourself. -Joel Erway Connect with Us: Subscribe to this podcast and Comment on iTunes. Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"A webinar allows you to create so much connection with an individual. When I realized that a sales message was just a story, that's when I started learning about and getting really into telling stories. Then realizing, wow, the amount of time I spend with them[on the webinar], it allows you to gain that relationship... I think it's the amount of time they are spending with you." - Steven Today, we have Steve Larsen. I am excited to get into today's show because Steve and I are both "offer guys" and I can't wait to pick his brain! Steve threw himself into entrepreneurship and has had over 34 sales gigs in various industries; not all have been overwhelming successes. He was hired by Russell Brunson to build funnels before going off on his own to create his own company. Also, Steve is launching his own book, Your Core Offer, keep your eyes open for it! In this episode: Steve's early experience with webinars; What about a webinar creates such great leverage? Cold traffic success; Targeting an evergreen market; Customer Collection -> Customer Creation; "Get rich, give back." Broke market stigma and market targeting; Foundational elements of the funnel and webinar as critiqued by Joel; Steve's thoughts: what elements of his funnel enhanced or did no enhance his funnel? Importance of social proof, email follow up sequence, and big take aways; And much more... Connect with Steve: Check out Steve's webpage here: https://stevejlarsen.com Check out Steve's blog posts and podcast episodes plus much more here: https://stevejlarsen.com/media/ Connect with Steve here: https://stevejlarsen.com/contact/ Connect with Us: Subscribe to this podcast and Comment on iTunes. Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

Today, we are doing something completely different. My buddy, Ian Stanley, is launching a new webinar and asked if I could critique it for him. So of course I said yes, and we ended up doing it live. I want to share the recording with you so you can listen to how I process webinars, how I process offers, and how I process and walk through content. Serious golden nuggets here - Ian told me that some of things we shared will be worth millions of dollars with his offer. Learn how I think through webinars - it will be worth it $$$. ------------------------------------------------------------------------------ If you found this interesting or helpful, check out our Webinar Vault which is packed with similar recordings and additional content.   Link -> https://soldwithwebinars.com/register   Do you want to have Joel review YOUR webinar? We offer a webinar critique service, which includes a full webinar and funnel breakdown + a 60-90 minutes call with Joel. Interested? Email joel@thewebinaragency.com or maryjo@thewebinaragency.com for more details.   Connect with Us: Subscribe to this podcast and Comment on iTunes. Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"You want to make money with webinars whether an affiliate or not? You still need to make one of your own to recuperate your traffic investment as the leads are coming in, which is where most people get stifled." - Igor Webinars tie into this idea of high ticket offers and super charging affiliate marketing. Introducing Igor Kheifets to the show! Igor’s 2-step system has helped him consistently rank as the highest-earning and the highest-converting (measured in commissions earned per click) for industry's leading vendors including but not limited to Matt Bacak, John Crestani and Anthony Morrison. During the upcoming interview, Igor’s going to show you the secret behind his affiliate success. Check out Igor's free workshop! In This Episode: Success with webinars and affiliate marketing; Igor's journey into affiliate marketing; Importance of webinars and authority and why you need to build your own; List Building "How To's"; Value of a lead; Igor's methodology; Cost per acquisition and base line metrics; "You have to be able to spend money to get the [right] customers..." Check out Igor's webinar - study it and break it down! Get in Touch with Igor: Igor's List Building Lifestyle Show  Check out Igor's webinar - study it! https://igor.ac/ Check out Igor's free workshop here: https://igor.cx/ https://www.igorsoloads.com/ Connect with Us: Subscribe to this podcast and Comment on iTunes. Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECtIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"If you want to be financially free and if you want to quickly grow your business... you have to absolutely learn how to write compelling ads." Welcome to Part 2 of our new two part series: If you have been following me, you have heard me talk about mini-webinars. So today, I want to share with you what is happening with our own mini-webinar. The results are astounding!  We have been running this mini-webinar for a while now.  I was looking at our reports and the numbers are looking so much better now then last time we ran this.  So during this two part series, I want to share with you what I am seeing in the marketplace and why I think our mini-webinar is doing so well for us and our clients. Listen in as we discuss what really tipped the needle for us with our mini-webinar! Connect with Us: Subscribe to this podcast and Comment on iTunes. Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECtIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"You need to spend time developing your unique mechanism and methodology...once you can get your audience to repeat it back to you and to say the reason they are following you is because of your methodology... this is when you know they are quality." Part I of our new two part series: If you have been following me, you have heard me talk about mini-webinars. So today, I want to share with you what is happening with our own mini-webinar. The results are astounding!  We have been running this mini-webinar for a while now.  I was looking at our reports and the numbers are looking so much better now then last time we ran this.  So during this two part series, I want to share with you what I am seeing in the marketplace and why I think our mini-webinar is doing so well for us and our clients. Listen in as I share our most recent stats and the one key element that makes our process work so well. My advice: Differentiate yourself.  Connect with Us: Subscribe to this podcast and Comment on iTunes. Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECtIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

If you want to make your stuff appeal to a broad audience: people connect with people; people will connect with your face. So you need to show that; it builds trust. - John John is a webinar and traffic guru!  He teaches how to place ads on Facebook, Google, and YouTube and how to make money selling  high ticket programs via webinars. John is running the hottest webinar right now! Today, we are going to jam on all things webinars. In The Episode: John's journey into the webinar space; "The journey to $700K/month"; Customer Value; Show your face! Strategies for testing your webinar and knowing your audience; Conversion goals; Addressing objections; Importance of and forms of social proof; Traffic: biggest opportunities; More depth on YouTube and Facebook ads; Updating to 3.1 and what's coming! Much more... Connect with John: Interested in becoming an affiliate: search for John's Super Affiliate System YouTube: subscribe to johncrestani Connect with Us: Subscribe to this podcast and Comment on iTunes. Get your free case study here. Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"Messaging is the most important part ... it doesn't matter what you are doing, the messaging is key." - George In this episode, I am speaking with George Tritton-Price from Expert Freedom. We are going to be talking about how to leverage your products to go from one to many. In The Episode: George's journey into entrepreneurship and online marketing and his introduction to webinars; Growing into funnel and webinar consulting; Transitions, improvements, and systems; Importance of messaging; Expert Freedom: how to launch high ticket programs; Ensuring your client's receive the highest value; Why Expert Freedom? Client success stories; And much more... Show Takeaway: The biggest determinant in this business is working on yourself. If you are going to work on anything, work on being a higher frequency of yourself. Strategies: Meditate daily and plan your day the night before. - George Connect with George: Learn more about Expert Freedom here: https://www.expertfreedom.com/home Facebook:https://www.facebook.com/georgetrittonprice Connect with Us: Subscribe to this podcast and Comment on iTunes. Get your free case study here. Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

We are trying something a little different today! I know I have a lot of listeners who are coaches, consultants and course creators.  We typically do not talk specifically about fulfillment, but that is what we are going to concentrate on today. Mariana is a Certified Business Coach + Consultant and international best selling author. She helps seasoned coaches and consultants scale their businesses by creating and launching their profitable group coaching programs. You can catch her podcast The Impact Driven Entrepreneur Podcast on her site ImpactDrivenEntrepreneur.com. In this Episode: Mariana's approach to a group coaching model; How to serve clients better; How Mariana's group programs differ from others; Support for group members; Structure of group coaching calls; Mariana's journey; Scaling; Group vs. One-on-One; What is the main thing entrepreneurs are struggling with when it comes to fulfillment; Importance of community; And much more... Connect with Mariana: Webpage and Podcast link Connect with Us: Subscribe to this podcast and Comment on iTunes. Get your free case study here. Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

Once everything is in place, and you have something in place that the market wants... then the sky's the limit. - Blake Blake Nubar has helped thousands of entrepreneurs get their products and services out to the world using sales funnels.    In this Episode: Blake's journey into entrepreneurship, sales funnel and webinars; Technical side of the webinar funnel - hurdles and strategies; Video vs Image; "You want a strong backend infrastructure in place;" The importance of having unique opportunities or products with large markets;  Live webinar to automated-webinar & JV traffic; What is working in the world of webinar funnels; Paid traffic and affiliate promotions; Partner Managers and joint promotions to test you products, services, and markets; And Much More.... Connect with Blake: https://blakenubar.com/ Facebook messenger Funnel Formula Connect with Us: Subscribe and Comment on iTunes. Get your free case study here. Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"What is your mission? ... Ultimately when people are on your webinar, they are looking for a leader." Position yourself as such. - Joel Today I am coming at you from a unique angle.  What does "cults" have to do with today's topics? Cults have always intrigued me; how they are formed, their journey, why people stay in them, and why can outsiders often times see what those on the inside cannot.  Similar to the "Expert's Curse" - it is difficult to see outside when you are so immersed in your brand, product, service. In This Episode: Community and higher purpose; Importance of conversion and connecting with the audience; Know your purpose and know your "why;" Be ethical and truthful;  Importance of mission statements...connect YOUR mission statement with theirs; "Buy in for the mission statement and stay for the community..." Much more! Connect with Us: Subscribe and Comment on iTunes. Get your free case study here. Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"Over - Marketing" - what is it and why you should NOT do it. Learn from my experience in this episode of Sold With Webinars! Late 2016: we were really struggling with paid traffic... I was feeling imposter syndrome and we were really having a tough time generating any qualified applicants. Now, I know numbers and I have created tons of successful webinars, but I could not create that predictability in my business at that time.  After 6 months of this struggle, it finally dawned on me...a new way to generate clients. In this episode: Re-organize, re-think the way you launch courses, services, products; We launched the mini-webinar -> get your buyers to raise their hands; Launch multiple offers at the same time; Leverage these types of funnels to quickly get a response and clients; Our new webinar: High Ticket Courses; Lead with an offer; Generate a buzz and supplement with marketing; My "three - phrases" - how I think of ALL offers and how it fits into our "Perfect Expert" model. Connect with Us: Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients; review our services and apply now! Get your free case study here. Building or optimizing your webinar? Check out our Webinar Super Success Summit! Interested in learning more about our services, check out www.thewebinaragency.com If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"If you are a copywriter, writing webinars for your clients or for yourself, going through your story... 'how can I say the same thing about me in a way that someone else with will actually care about.'  Absolutely phenomenal exercise." - Andrew Today we are going to be diving deep into automated webinars through the eyes of a webinar expert! In This Episode: Andrew's introduction to webinars; Top three critical things when creating or reviewing a webinar; Where does a webinar fit in in a business model; Difference between live and automated webinars; The first 30 seconds: the introduction; The follow up sequence; Webinar creation and content;  Importance of the offer;  Eyeballs on your offer and reaching your attendees on an individual level; Analytics and subtle shifts; Webinar testing; Much more... Connect with Andrew:  https://www.facebook.com/mrconversion  Connect with Us: Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients; review our services and apply now! Get your free case study here. Building or optimizing your webinar? Check out our Webinar Super Success Summit! Interested in learning more about our services, check out www.thewebinaragency.com If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

What you have been waiting for... Part 3 of 3 is now available! Today we wrap up this three-part series as we discuss the four webinar formats. Why did we record this series? It has been my experience after the last few months of taking sales calls that a lot of people don't realize how much you can do with webinars. My goal with this series is to make everyone aware of the full potential of webinars. In this Episode: Evergreen Webinar, one of the most popular and desirable formats; Benefits of starting with live webinars; Our very own...Mini-Webinar format; completely automated with objective being lead generation; Paid Webinar; Live Webinar, the second most popular and one of the most recognizable; Pros and Cons of these formats; Webinar platform suggestions; Much more... Connect with Us: If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com. Get your free case study here. Building or optimizing your webinar? Check out our Webinar Super Success Summit! Interested in learning more about our services, check out www.thewebinaragency.com If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

Welcome to Part 2 of 3! In Part 2 we are going to talk on the four webinar promotion strategies. We are trying to throw out the belief that you can use a webinar for only one strategy. "There is so much more length you can get out of your webinars."  In this Episode: Introducing the four webinar promotion strategies paired with Part 1's core objectives: 1. Paid Traffic - very focused marketing message;  2. Internal Launch Webinar - utilize your assets: your email list; 3. JV Webinars - come with their own rules; 4. Webinar Launch Model; You can get more length with your webinars when you dial it in for your audiences and markets. Personal Favorite: Validate internally then go to cold traffic. Listen in next week for part 3!  Connect with Us: Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com. Get your free case study here. Interested in learning more about our services, check out www.thewebinaragency.com If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"So many people have a misnomer that their webinar can only be used for one single purpose." - Joel You CAN repurpose your webinars for maximum impact! Special Announcement: I am doing a three-part series, starting today! In this episode: #1rule = listen to your customers and how that determines your webinar strategy; Webinar misconceptions; "Three core objectives" defined; Unlock the full potential of what a webinar can do for YOU; Additional techniques that I use when creating a webinar... Connect with Us: Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com. Get your free case study here. Interested in learning more about our services, check out www.thewebinaragency.com If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"Go through your copy like you are the most self-interested busy jerk in the entire world... ask yourself...  What is this product going to do for me? Get to the point!" - Bond Bond was the first copywriter to write a book on editing.  Editing is one of the most important pieces of copywriting.  He is the son of the late - great Gary Halbert; one of the most renowned copywriters of our present and past day. In addition to building off of his father's success, Bond has been able to take Gary Halbert lessons and take them into "how to" lessons.  Marketing does not start when we sit down at the computer... it is all encompassing; it is everywhere; it is all the time; it is constant. In This Episode: Background on Gary Halbert; Personal Breakthroughs; Swipe Files and using them PROPERLY;  Avatars and understanding your customers;  Making offers and creating interest; Studying the copy you create to get to the point, "get rid of the boring"; "When your copy is good enough to test..." Testing copy; Components, tips and techniques... How to Connect: Connect with Bond at bondhalbert.com Halbert Copywriting Method Part III Learn more about the services that we offer at The Webinar Agency. Get your free case study here ---------------------------------------------------------------------- Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com. Get your free case study here. Interested in learning more about our services, check out www.thewebinaragency.com If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

What we noticed on our live webinars is that while we used to have about a 40% attendance rate, we are now down to 10-15% show up rate.  What we are seeing is that people may not have the time to watch a live webinar. So we started to email our audience asking them to register anyway and they will receive the replay. - Agnes Agnes is the marketing director at ClickMeeting.  I was very much looking forward to this conversation because I am eager to hear the state of the webinar industry from the aspect of technology and software because I believe that the providers and technical platforms have a lot more data than us as the marketers. In This Episode: Webinars trends - are webinars dying? Automated webinars and attendance rates; When to utilize cold-traffic webinars; The future of webinars; The next big thing with of SaaS and ClickMeeting... Paid webinars; Webinar promotion;  Webinar delivery; ClickMeeting's webinar strategy and implementation; Introduction of Facebook Live and YouTube Live How to Connect: Learn more about ClickMeeting here: www.clickmeeting.com Learn more about the services that we offer at The Webinar Agency. Get your free case study here ---------------------------------------------------------------------- Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com. Get your free case study here. Interested in learning more about our services, check out www.thewebinaragency.com If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"When you jump online you want to make sure that your audience is online...easily targetable...whatever market you go after, make sure that there is a constant pool of replenishment..." ---Welcome to today's episode!--- Do you ever get that "Lightbulb moment?"  Well, today --> I had that feeling.  Shiny object syndrome for sure!  So I had to jump on my podcast and record this for you today! I have been taking more calls lately, talking to prospects and listening to their needs... hearing their needs.  Recently I spoke with a prospect.  They mentioned they were sick and tired of buying this and that program and following this and that training.  He had a successful business, but was in a constant up and down... something I am sure we can all relate to.  He really wanted to get his lead generation dialed in... his messaging and offer needed to be dialed in.  And was concerned about "is my market going to be reachable." My suggestion: start testing.  But if you are out there wondering who your next market is going to be... the one thing you need to make sure of is that that market is going to be available online and your market is large enough to be replenished. My process: Start out with the most intimate level first - we use my "mini-webinar method" and "perfect expert model" using direct response marketing. Then I move to mass market webinars or my high ticket offer. -- How can you figure out if your audience is constantly replenishing? Easiest way - run some test runs; $100, $200, $500 to try and generate some applications. If it is not working, dial in your message and your offer. "Message - to - market - match" ---------------------------------------------------------------------- Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com. Get your free case study here. Interested in learning more about our services, check out www.thewebinaragency.com If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

Whenever you are looking for ways to improve your conversion rates, figure out how to make the intangible tangible. Today we will discuss the importance of demos.  It is not that your prospects don't believe you, but they may just need to SEE it; see what your product or service looks like.  Taking the intangible and making it tangible. This is very true especially if you are selling information.  Demos help prospects FEEL what they are going to buy.  Showcase it and increase the perceived value. ---------------------------------------------------------------------- Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com. Get your free case study here. Interested in learning more about our services, check out www.thewebinaragency.com If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault [soldwithwebinars.com/register] for an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

As you are going through and creating your marketing materials, creating your webinars and creating your offers. You can not get jealous that/if others are outselling you.  You have the best thing in the world and it is your duty to get your messages and products or services out to your audience. You can't do that by sitting on the sidelines.  ---Welcome to another episode of Sold With Webinars! It is our first episode of 2019! So Happy New Year!--- I wanted to chat with you about some things that I have been hearing on calls with current clients as well as on sales calls.  It is so important to know what our markets' fears, concerns, etc are.  One example: I spoke to a prospective client about a product he has been sitting on for a long, long, long time.  I had to keep asking "how can I help?"  He would cut me off and avoid answering the question.  Finally, when he did answer he said this: "Joel, I have this product that is a game changer... the best thing in the market place, and I am sick and tired of watching all of these other marketers outsell me...They have an inferior product... I know I have the best product in the market." Expert's Dilemma: Where we have anxiety and animosity towards others because they are outselling us and our "own" products.  We just can't get out of our own way. Which leads us to the Expert's Curse - we are too close to our product and we just can't get out of our own way.  These are the two things that will limit us!  You have the best thing in the world, and it is your duty to get your product out to your audience Thanks for listening to this episode! NEWS: We are planning our next LIVE event - if you are interested, let us know: maryjo@thewebinaragency.com.  More details to follow... ---------------------------------------------------------------------- Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com. Get your free case study here. If you are interested in our Mini-Webinar Accelerator course, email maryjo@thewebinaragency.com for more information. Check out The Webinar Vault for an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"Webinars are a long term play." - Joel In this episode: Successful trait that any entrepreneur can possess at their fingertips: webinars; You can have a lot of success with webinars, but they can also be a form of stress; Variables with webinars; Examples; Mini - Webinar;  Dial in your offer. It can take perseverance and message tweeking, but webinars can be a powerful force.   Thanks for listening to this episode! ---------------------------------------------------------------------- Need help with your messaging?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com. Get your free case study here. If you are interested in our Mini-Webinar Accelerator course, email maryjo@thewebinaragency.com for more information. Check out The Webinar Vault for an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"The way that I view webinars is 80% emotion, story, teaching and content and 20% stats... pick whatever percentages you'd like.  Whatever you are comfortable with." Today, I am going to pit two very well-known marketers head to head!  Two very good and very different marketers.  If you ever wondered how to sell on webinars or what style to use? Well, this episode is for YOU. If you are part of The Webinar Vault, then you know that I am going through tons of webinars every month and critiquing the best ones for you.  There is no right way to do anything, but our personalities are all different so our marketing, our webinar styles should differ slightly. So both Frank Kern and Russell Brunson are very successful and wildly different, which is why I want to use them for this episode. Which one is better? Which one is RIGHT FOR YOU - that is what you should be asking yourself.  Frank is very fact driven, so you may see alot of facts and figures in his presentations; logical-based arguments. While Russell is more emotional - he tells stories. Telling stories allows your prospects to think about and see what is possible. Very different strategies but each effective depending on who you are going after. They are probably closing completely different clients. There is no one way to do an effective sales presentation, there is no one perfect webinar strategy.  I personally teach framework rather than formulas.  It's a combination of logic and emotion, that's my style. So who wins?   Consider who YOUR audience is. You want your audience to know your truthful.  Know them and steer your tactics to that.  Remember to do what feels most comfortable to you. ---------------Thanks for listening! Let us know if you enjoyed this episode!  Look below for how to connect with us!  Get your free case study here. Check out The Webinar Vault for an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our new services, email myself at joel@thewebinaragency.com if you're interested.

"When we really focus on things that really move the needle, that create big changes, that's going from zero - one. Pushing that needle to craft that next big idea or new hooks; that's going from 1 - N or from two sales to four sales, or four to five; whatever that is to you. That's the incremental process.   So in this episode, I am going to share with you some ideas of what really moves the needle.  These ideas are what I share with my private clients and those who have come to my live events.   Big needle movers is what we look at first; big changes, that is what is most important; Examine your hook, is it unique?  Examine your stats, are people showing up? Incremental improvements lead to BIG changes and big needle movers; So how can you go from zero - 1 with your marketing angles? How can you bring new concepts that people have never heard of before because nobody wants to buy an improvement, they want to buy a saving grace, a life line, anything that will take them to "hell island to heaven island"?  Test those brand-new ideas and explore some cross disciplinary research. **Take action now** Book Recommendation that I referred to in this episode: Zero to One by Peter Thiel If you are interested in learning more about how we can help you visit The Perfect Expert for details. Check out The Webinar Vault for an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our new service, The Perfect Expert. Email Phil at phil@expertsunleashed.com or myself at joel@thewebinaragency.com if you're interested.

The more that we do this... the more that we focus on this and see the incredible results we get for our clients, the more that we see that the industry is completely misinformed...completely uneducated. Not in a bad way. But there is something out there that people are believing that is not necessarily true. So this is an update on what's happening in our agency! We are doing a ton of custom work and have been noticing a trend over the last few months.  Today I will discuss these trends. Most of our clients are course creators, coaches and consultants. Sometime service providers, who are all looking for webinars.  But to be honest, we have been re-directing our efforts on doing things a little differently.  In a different order. Rather than building the webinar out right away we have been setting it aside to prepare first; learn the ideal audience and what they want and how they want it ... then we create the webinar.  You really need to listen in for the details.  Listen to how we start with a profitable email campaign then build out a webinar step by step.  This is really interesting.  There is a science to it and a psychology behind it.  No one else is doing this and it is something that I believe is essential moving forward in our industry.  I hope you enjoy this episode!  If you are interested in learning more about how we can help you visit The Perfect Expert for details. Check out The Webinar Vault for an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our new service, The Perfect Expert. Email Phil at phil@expertsunleashed.com or myself at joel@thewebinaragency.com if you're interested.

"Let me give you a $19,000 marketing lesson"  How will this apply to you? In this episode, I will tell you about how I fell on my face and then how I came out on top... Today's podcast was inspired by an ad I just saw by Todd Brown. Ready... -- "I like my chicken organic, and my traffic paid" -- SO here's a $19,000 marketing lesson that I paid for and learned the hard way.  In this episode: Why we do NOT focus on list building; I was lured by the marketing language that I helped to create; Launched a huge campaign that got crickets...nothing; Versus a "nurturing" campaign... also crickets;  Freebie seekers. "Although free traffic can work, I am all about the increase of value per subscriber than the actual list size." Power Offer campaigns--- phase 1: marketing into content phase 2: webinar creation Results: List size of 160, revenue = $25K Incredible! Bottom line, list size does not matter. I want lists of buyers and responsive individuals because that is more important than anything.   Check out The Webinar Vaultfor an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our new service, The Perfect Expert. Email me at joel@thewebinaragency.com if you're interested.

"Our job is to simplify things as much as humanly possible so that by the time they get to the end of your sales pitch or offer, it is a NO BRAINER for them...You are giving them everything that they need and nothing else, to succeed."   Another episode of Sold With Webinars! Welcome! I've been noticing a lot of things in the webinar world...  JV Webinars. This is an interesting world!  Right now I am working on 3 or 4 and as I was speaking to someone about what was working and what wasn't.  So the jist... Converting VS. Not The ones that convert really well (10-15%), the webinars are all about simplicity. Do not complicate what people want to buy! When people want a transformation, your audience needs to believe that it is simple for them. Make them [the audience] realize there is ONE thing they need to do.   "A confused mind, doesn't buy!" Remember that --> KEEP THINGS SIMPLE, BE MORE DIRECT. Check out The Webinar Vault for an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our new service, The Perfect Expert. Email me at joel@thewebinaragency.com if you're interested.

Hey - what's going on, webinar pros? Oh boy - you guys are in for a treat! Welcome to another episode of Sold with Webinars. Changing it up today; we have a guest expert.  Someone I am bringing on THREE times now. You know if I have someone on my show three times, they are good! Travis Stephenson is an affiliate marketer, software entrepreneur, marketing coach and public speaker in addition to being a webinar expert!  He has a very interesting method of boosting his sales using messenger bots!  Travis is the CEO at Chatmatic; is an Affiliate Marketing and Affiliate Marketing trainer. He specializes in teaching people how to create a businesses for themselves or helping people grow their already running business to a new scale. Whether it's a brick and mortar business or an online based business, he helps those companies get more traffic to their site/ store. State of the industry: Number 1: Messenger is not going to replace email.  Messenger is, at its core, a conversation.  Nothing can convince someone to buy quicker than talking with them.  There is a comfort in knowing that you will be able to speak with someone.   The most effective thing you can do is let the conversation allow that person to out of their own way. You can buy engagement BUT you cannot buy conversation -- because it has to be REAL. We tested in with $30K --> the results were incredible!! --> We reached more people, our lead cost went way down and our sales went way up. Plus: Advantage of using conversation aka messenger bots Be the "speaker on the stage"; How do I get more people to sign up or show up for the webinar?; The difference between comment baiting and incentivizing conversation; Messenger BOT sounds very automated... it's NOT at all, it needs to be personal! Do not think of it as "messenger or email", look at it as an asset deliverable program. "We expect the world to come to us now"... so do not ignore it, messenger is a way for them to connect with you.   Check out Travis' software, Chatmatic: https://www.chatmatic.com/ and check out --> http://live.chatmatic.com/login.php Find Travis and connect on facebook. - Also - If you are interested in what we are discussing on this podcast: Check out The Webinar Vault for an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our new service, The Perfect Expert. Email me at joel@thewebinaragency.com if you're interested.

Welcome to another episode of Sold With Webinars! I recorded this episode specifically for you because I want YOU to make more money with your business! I want YOU to stop treating your webinar as a product and I want you to start thinking of how you can 5 or 10X your business without any extra effort. This episode is kind of a rant, but I am sick and tired of people buying into the fact that they need this $997 course, that it will be their golden ticket! It might be the ticket, but it won't be ever-lasting... so without further ado... If you have been following any of the big name marketers, you have also probably been leaving money on the table.  Falling victim to the $997 curse! Everyone thinks they need the $997 course.  I don't know why it has been hammered into our heads that we need this. But those who are successful in selling their $997 course, are over delivering.  What I mean by that is, some of my clients have been providing over the top support, access, coaching for minimal profits a month minus all that fulfillment overhead. Make the shift: understand your true value and what people really want to pay for.  Stop the cycle, stop the burn-out.  Rule #1 - do not offer lifetime access as a bonus. The real money is made on the back-end. People don't want to buy courses, they want to pay for access. Think about it, a book only costs $5-$10. Why? Because it comes with no access.  Once you build your webinar as a business model, leverage your webinar, you can 10X your value. How? It's by adding support and implementation help... but for an extra cost.  How can you work this into your business? Don't cannibalize your back-end! Thanks for listening! Check out www.soldwithwebinars.com for an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweek your marketing messaging, send us an email.  We are always looking for clients for our new service, The Perfect Expert. Email me at joel@thewebinaragency.com if you're interested.

Today I am going to share our webinar funnel that BROKE all SALES RECORDS!  This will be a quick episode and one that you won't want to miss.... The more I read about marketing, the more I realize how little I know. Meaning, the more I research marketing, the more opportunities that arise.  In the world of marketing, there are two angles that most people believe in, "you can lead with pain or you can lead with pleasure." So, which one do you think would perform better?  Do you thinking leading with pain would lead to a higher response rate or leading with a pleasure? Prior to about 5 weeks ago, I would have said that leading with a pain would produce a higher response. Not so with this client of mine!  We were building a mini-webinar and although there is always a little bit of uncertainty when you launch, we lead with pleasure with this campaign.  This client had AMAZING results! --> LISTEN for results --> Closed a $10,000 offer with $54 ad spend! --> Closed two after the first 10 leads. That's $20,000 almost immediately with a $54 ad spend! This is just incredible.  I am always learning. "Never assume what you think is going to be right." Check out www.soldwithwebinars.com for an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our new service, The Perfect Expert. Email me at joel@thewebinaragency.com if you're interested.

Webinars have become more and more popular among people who want to establish themselves as experts in the field, most especially if they have a product or a service to offer. Giving you some unique approaches to running automated webinars are Joe Fier and Matt Wolfe. They are the co-founders of Evergreen Profits, which helps people get seen online in competitive industries. They touch on topics like Google traffic and brand awareness, discussing some SEO techniques regarding keywords and content. They guide you through getting clicks based on buyer intent and retargeting. Exploring further on invisible podcast funnels, Matt and Joe give great insights to those who want to grow their business in this platform.

We are going talk about, quite possibly, a $120,000,000 marketing lesson!  We are going to discuss an advanced marketing tactic, a potentially powerful tactic. Quite honestly, you can apply this to any marketing strategy or tactic!  I recently invested some money to better my webinar skills for you guys!  Webinars are always changing, we always have to keep sharpening our skills and bettering our skills.  Hero's journey story: important or not, useful or not? Value money over time "Going in blind" vs. leading with "the what" and conversion rates But give them a reason to stick around And more....   Let me know what you thought of this episode - email me at joel@thewebinaragency.com    Interested in The Perfect Expert? Check out our FB page here: https://www.facebook.com/groups/233372473683865/ Or contact maryjo@thewebinaragency.com for more details. Join our Sold With Webinars facebook group: https://www.facebook.com/groups/196719864399304/ Interested in how I critique dozens of webinars? Join The Webinar Vault for a peek inside my expertise... diagnosing and dissecting webinars at www.soldwithwebinars.com  Thanks for listening!

Hey, what's going on Experts? Welcome to another episode of Sold With Webinars!  I have never been more excited about a podcast episode as I am with this one! What does a bowl of fruit, wrapping paper, boxes and Christmas presents have in common? If you have ever struggled to get a response with your marketing and sales messages, you HAVE to listen to this. This is one of the BIGGEST breakthroughs we have had! This can apply to everything in your business especially webinars.  And if you like what you hear - email me because I WANT to know what you thought of this episode; joel@thewebinaragency.com Over the past couple of weeks, we have been doing some amazing things!  We have been working with some awesome clients - I have had numerous power offer calls over the last couple of days with our The Perfect Experts clients.  What is so cool is that these clients are getting RESULTS IMMEDIATELY.  So what if people aren't responding to you? How have we dealt with this? "Square peg, round hole with a really really really heavy hammer" Think about whenever you get a present -> you are so excited about what's inside as a recipient!  Wait... how does this relate to sales messaging, presentation, perception? We are so focused on the box, the wrapping the paper, the shell... but what your buyers really want is what's inside. Are you too in love with your product or system that don't realize that your customers only care about what is inside? "Sell the fruit, not the bowl!"   Interested in The Perfect Expert? Check out our FB page here: https://www.facebook.com/groups/233372473683865/ Or contact maryjo@thewebinaragency.com for more details. Join our Sold With Webinars facebook group: https://www.facebook.com/groups/196719864399304/ Interested in how I critique dozens of webinars? Join The Webinar Vault for a peek inside my expertise... diagnosing and dissecting webinars at www.soldwithwebinars.com  Thanks for listening!

  Jam packed episode alert! The "Mega-Webinar" Funnel! I have been doing a ton of recording today within our facebook group, Sold With Webinars. And if you are not already, join our Sold With Webinars facebook group -> Join here: https://www.facebook.com/groups/196719864399304/ Today within the group, we had two webinar ad experts appear LIVE.  They donated their time and broke down some of our members ad accounts LIVE. SUPER valuable!  Then I did a live training - a live breakdown of Dr. Axe's webinar funnel.  And it was a lot of fun! The group got to listen to me watch the webinar live and break it down. Literally everyone got a peek into how my brain operates when I break down webinars for my clients. Now I am not going to give away all the secrets, but here are some of the things I wanted to share with you now: Dr. Axe paired up two funnels into one; The "Mega Funnel" was AWESOME; When I build/write webinars I am always crafting the messaging, content and angles.  This is all of your hot, warm, and cold traffic content - USE THIS CONTENT again and again; Repurposed content is what we do -> when you complete your webinar you are also completing content that can be used in different forms and in different places; So many "ah-ha" moments during my live... I want to inspire you -> WEBINARS can be used in so many places.  You can get so much traction out of one webinar; treat it as fifteen pieces of content, not just one.  If you want to listen in on the live webinar breakdown of Dr. Axe's webinar, please join our group, The Webinar Vault.  I am offering a 7 day free trial. If it's not for you, just let us know and we will cancel your subscription, no charge, within the first seven days.  Thereafter it is a monthly subscription.  More details here: www.soldwithwebinars.com    Please Join Us! The Webinar Vault: Sold With Webinars facebook group:   https://www.facebook.com/groups/196719864399304/ Experts Unleashed facebook group -- PLUS check out our newest launch, The Perfect Expert https://www.facebook.com/groups/233372473683865/  

Today we are discussing: Where is the best place for our webinar within our grand marketing space? There are many ways to apply a webinar. When speaking with clients, I am always looking for the answer to this question: "Where is this webinar going within your product or suite of offers?" Number 1: DIAL IN YOUR OFFER Number 2: Quickest way to monetize the offer So where will the webinar be the most effective? When is broad too broad? How large is your mass market really? Dominate one market first... then expand. Example: Dominate the webinar market, then move into our new business, Experts Unleashed. Become an EXPERT, take the time to really research and practice your expertise. And continue to learn. So where does a webinar fit in your marketing scheme... If you are doing a direct selling webinar then you want to make sure that you can get people on your webinar affordably.  This will take some trial and error, but it could be the best use of your time and money. Find that sweet spot between too mass market vs. too niche.   Please Join Us! Sold With Webinars facebook group:  https://www.facebook.com/groups/196719864399304/ Experts Unleashed facebook group -- PLUS check out our newest launch, The Perfect Expert https://www.facebook.com/groups/233372473683865/  

Update on the stats of our free funnel... Lots of lessons learned and content to absorb... This will literally transform your business... ------------------------------------------------------------------------------ Fulfilling on my promise, I will update you on our free funnel. The way I think about business and selling is not to necessarily lead with free.   "Free campaign" info and results: Top of mind vs free content Approach: LEAD with an OFFER But I tested leading with free..so how did it work? Facebook Group, five day challenge I assumed -> high engagement but ultimately enabling people to follow me for free content Results -> Day 1: Massive spike in engagement -> Day 5: Engagement was zero Offers were made and content dripped out throughout the week Not one single person applied Maybe 1 or 2 people converted to the free trial with only 1 actually paying for the subscription Total profit: $97  My typical campaign would consist of promoting to a small hot list, lead with stories of inspirational and testimonials; converted $60k in revenue plus back end sales. Earnings per lead - $75. ((Listen in for more examples)) So essentially I made more off the leads who were interested in my offer as opposed to those who I gave content away for free too. "When you lead with free, you attract people who are naturally not going to buy.  When you lead with an offer, you are hyper-qualifying people and getting them interested in what you can offer. Everyone is looking for a solution!" "When you lead with an offer you get people to know you can solve a problem...You give them permission to market." Content is still king, but you need to do it in the proper order. I recently went out to LA to consult with a client.  He has an unbelievable offer! My client was talking about this idea of how people are afraid to make offers.  You have people who are great at direct response and others who are brand awareness/audience builders.  We chatted about some big name influencers who are terrified to make offers!     Revenue is what keeps your business pumping.  The Perfect Expert is being able to leverage your ability to make offers to your audience and then build your audience.  Your audience will then become so much more valuable.   Bottom line: Train your audience to take action to offers you make. If this episode resonates with you, drop me a link at joel@thewebinaragency.com    Please Join Us! Sold With Webinars facebook group:  https://www.facebook.com/groups/196719864399304/ Experts Unleashed facebook group -- PLUS check out our newest launch, The Perfect Expert https://www.facebook.com/groups/233372473683865/

Today we have an amazing solo-podcast!  I want to talk about something that is very common...people always ask me: "Joel, how do I know how to fix my broken webinar?"  If you launch a webinar and it does not convert; how do I go about fixing it?  How do I do this for my clients to maximize conversions?  That is what I will discuss today - the steps that I take when I am diagnosing my clients webinars! And I am also spilling the beans on my most powerful method! In this episode: Starting at the beginning - diagnosing the offering; "Your offer is only good if it is speaking to the right person"; Who is delivering your webinar IS IMPORTANT; Your WHO is 50-60% of your success; WHO = have a pain associated with your offer so that your offer can FIX it; they need a problem and you need to provide the solution, ALSO important in your marketing messaging and ads; My Powerful New Method: build an incredible webinar using an internal webinar campaign; Essentially listening to your customers - they dictate what they want to learn --> build a webinar around this; Listen in for the specifics...   Please Join Us! Sold With Webinars facebook group:  https://www.facebook.com/groups/196719864399304/ Experts Unleashed facebook group -- PLUS check out our newest launch, The Perfect Expert https://www.facebook.com/groups/233372473683865/

Context is everything. If you want to fill up an event, one of the strategies that you do is speaking in other people's events. But for someone who’s very active in the speaking arena, that could be very time intensive. That’s where Simone Vincenzi, known as The Experts' Strategist, decided to introduce webinars alongside his speaking engagements. Simone has been running in person-sales seminars and combining them with follow up webinars that have been absolutely crushing it. He talks about bridging the gap between webinars and seminars and about all things that he's doing to promote local seminars and then following up with live webinars that are absolutely blowing the socks off of any conversion webinar.

It's important to realize that once we start to scale a type of lead gen, hiring a sales staff is one of the most important things to consider. We use high ticket webinars to market and attract high ticket leads for our business whether that is for service-based businesses or high end offers for coaching or consulting. That's what we use the webinars for, but we want to figure out is how do we convert them when we get them on the phone? What are the different skill sets, tactics, and strategies to close high ticket deals? Let's face it, we don't have time to spend on the phone day in and day out, working with all of those leads. At a certain point, you need to get off the phone so you can focus on fulfillment, on operations, and on perfecting your craft. That’s when you need to bring on a sales staff. Sales expert Mike Mark says there’s a lot to consider when hiring a sales staff. If you're looking to grow your business through hiring sales staff, there's no one better to learn from than Mark who has been doing this for a very long time.

If you have been studying marketing for a while, you've probably had people tell you that you need to tell stories. What does it mean to be able to tell effective stories? It’s all about knowing the importance of using metaphors. The word metaphor may or may not mean anything to you, but it is the ability to relate to complex topics with something tangible that your audience can understand. When you get way too complicated with how smart you are and you want to teach your prospect or your audience everything under the sun, we fall into the expert’s curse. We confuse our prospects and we’re boring our audience to death. When it comes to sales and converting your prospect into believing that they should be buying your product or service, the last thing in the world that you want to do is impress them with how much you know. The only thing they care about is what is it going to do for me? Learn how you can use metaphors to successfully convey messages, connect with your audience or prospect, and sell your stuff online.

There is a time and place for marketing and sales. We’re launching The Five-Day Marketing Funnel Challenge. Using the chicken and egg analogy to marketing versus sales, what do you think comes first? The chicken or the egg? Marketing or sales? A lot of people will answer marketing because marketing makes sales easy. That is not totally true. Sales comes before the marketing. You have to raise people's awareness level on your offer to get permission to market to them. This is not about rewriting marketing and sales rule books. It’s about trying to make you a thousand times more effective with your marketing. The Marketing Funnel Challenge is all about what is more effective for launching new offers. Having that insight of the marketing funnel will improve the quality of customers and leads coming into the ecosystem.

How are you going to optimize your webinars? If you have a piece of content that you are sharing with your audience, why do they need to pay attention? If you're going through your webinar and you include three, four, five pieces of content that you want to share with them, why is each piece of content important? If you're adding components to your offer, why is each component important? This sounds simple, but it is not easy and it is very important. If you could explain the reasons why with everything that you talk about, you will become a much more effective communicator in all of your messages, marketing, and sales language and drastically improve your conversions.

When you do a sales presentation, you're always trying to sell somebody on the transformation. There are two main reasons why people buy something – they’re either attracted to a pleasure or they’re trying to remove a pain. Joel attended a live sales presentation where at the end, close to 70% of the room were bought. Learn five key points for your sales presentations as he does a full breakdown and an in-depth analysis of how you can operate a successful sales presentation that pushes boundaries and bring in results.

These days, you want a guy who does exactly what he gets paid for: helping businesses like yours get customers. And the best way to do that right now is with social media advertising. Facebook, Instagram, and YouTube – you name the medium; it’s Billy Gene’s thing. Not only do they do it for people, they teach it. Billy Gene Is Marketing is trying to change the education system for entrepreneurs. Word on the grapevine is that Billy Gene landed a $30k per month client with his webinar, which begs the question: how on earth is that possible? Billy talks about utilizing curiosity and attraction as tools for successful marketing. As the saying goes: the definition of marketing is attraction. When you're messaging to the masses, you realize that every human being on the planet, 99.99% of them want the same thing. Happiness, more time, more choices, more money. You've got to meet the messaging of what the heck they're at. Simple as that.

How can you create a new entry point for a market that captures a whole new audience so you can now change the outcome of what's been happening? That was the question Lukas Resheske was faced with when he was tasked to sell a dying market. Lukas is a professional copywriter, copywriting mentor, author, and digital and sales funnel expert. He discusses a project of his where he generated over a million dollars from a webinar in a dying niche. Lukas shares that your ability to teach and to show that you know what you're talking about, helps in a sophisticated marketplace. He shares the importance of learning how to analyze your market, learning how to analyze your offers, and discovering how to pivot and how to create new angles for markets that may dictate if your offer is dying or not. Learn how to drastically improve your conversions as Lukas shares how to be a better marketer and advertiser and make your program sell like hotcakes.

Bastian Ernst is the founder of Wild Audience, a marketing company known for respect-based marketing. The concept is simple: Combine the relationship aspect of business with automation. And although the automation tactics can get a bit complex, the engagement rates alone are worth it.   In this episode, Bastian shares how he’s leveraging unique engagement sequences and relationship-based funnels to get 10% conversion rates on his webinar as well as how to implement them into your webinar funnel   Episode Discussions: Relationship funnels and core elements to make it work How much segmentation is too much segmentation? 2 elements you need to personalize and remain relevant to your audience Messenger bots for timely events and reminder sequences The benchmark for your 1st webinar iteration The most critical element to make relationship style funnels perform A deep dive into lead scoring The Webinar Vault How to leverage lead scores to make your campaign more effective The evergreen newsletter segmentation Building automation and evergreen assets RBS funnel that converted 10% of webinar registrations Engagement techniques to increase conversion rates Free email course funnel sequence How to install the buying need in your audience [3:42] Segmentation: Right message to the right person at the right time. [6:26] RBS funnel that converted 10% of webinar registrations Promotion: Facebook Ads Lead magnet: 15-page PDF Opt-in form: Asks “what's your biggest problem?” Email: 3 additional questions related to their business Use data to prepare people for conversion event (webinar) Use micro-commitments   [10:05] 1st iteration Keep as simple as possible Create a lead magnet  Create webinar Bridge with email sequence Benchmark: ROI Identify problems Tweak until profitable:  [14:40] Engagement optimization is the most critical element to make relationship style funnels perform. [15:59] Optimizing for clicks: Give the audience the steering wheel to choose their own path and consume at their own rate. [21:30] Testing: expediting webinar access [22:12] Bastian’s evergreen webinar is outperforming his live webinar. Evergreen: uses Demio (one-click registration) Live: One-click signup via bots, sends data from email system to bot system through Zapier [23:55] Relationship-based marketing to increase show up rate: Shorten time between signup Use Messenger bots to get people somewhere quickly [25:05] Is it simple to integrate a messenger bot for reminder sequences? [26:07] Bot marketing: Use for timely events, FB Lives or webinar [26:41] Bastian's current testing: New webinar funnel for Wild Audience Lead magnet Thank you page with webinar (instant access after signup) + $1K product Stack email sequence after initial webinar Direct them to webinar again or sales page [28:19] "When you're building long-term assets and relationships, you want your audience to know that you have stuff to sell them and not be freeloaders." [29:13] Joel's current project: building a webinar for his Webinar Vault program (launching soon!) [30:15] The Evergreen Newsletter [32:46] What is lead scoring? Shows you how engaged people are with your content and where they’re at in the journey The higher the score, the more people engage with you and your content [34:26] How to leverage lead score to make your campaign more effective. [36:45] Free course email sequence: CTA to webinar. Everyone sees CTA to subscribe to course. Non-buyers segment to the evergreen newsletter. [37:21] Installing the buying needs: The question is what do I need someone to believe before they can accept the decision or desire of my product or service?   Connect with Bastian WildAudience.com/podcast   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

So, you’ve priced your information product at $997 because all the cool kids are doing it. But this episode will make you think twice about buying into the hype as Joel reveals the ‘$997’ connection to low conversion rates — plus how to reframe your offer to grow your customer base and surge your sales.   Episode Discussions: Is your ask too big? How an ask held a cold traffic webinar to one sale Building trust with membership sites Commitment as a barrier Lowering commitment levels to increase sales Ascending your audience to higher-level programs Leveraging your existing content to improve conversions Ask yourself these questions if you’re struggling to convert   [4:23] People are leaving so much money on the table by trying to go for the home run with the webinar. [5:00] Understand the magnitude of your ask in terms of what your audience has to commit to learning.   [7:12] Joel discusses a past client’s $997 house flipping program and why his ‘ask’ kept his cold traffic webinar sales to one.   [8:39] Think in terms of the customer journey and how much work is involved to achieve success.   [9:08] Rather than offer a $1K course or program, frame it as a lower commitment level and work on ascending them.   [9:42] A month-to-month membership site presents an opportunity to build trust with your audience while consuming your content.   [10:28] Think about different ways to ascend them to different offers and higher-level programs so they start educating themselves more.   [10:47] Let your teaching do the selling for you.   [11:34] If you're struggling, think about how big your ask is, assuming money is a non-issue. How else can you leverage content you’ve already created to convert them?   [11:58] Rethink your offers, content, and everything you talk about inside your webinar.    What’s your take on the $997 product? Joel wants your feedback! Reach out via email - Joel@thewebinaragency.com Or Ping him on Facebook   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts 

What's better than a tasty sandwich? A profitable one. In this episode, Joel gives you the recipe for a Power Offer Sandwich and explains how to platter it perfectly in your webinars to increase sales and conversions for your digital product.   Episode Topics Exactly where to place your power offer for max impact Where else you can use the Power Offer Sandwich The perfect model for crafting power offers How a simple mental shift resulted in a 7-figure launch [2:50] Joel helped his client Selena Soo eliminate the mentality she's selling a course. The result was a 7-figure launch.   [4:01] Model universities when you craft your offers. Sell the experience while attending and what happens after graduation.   [6:25] The Power Offer Sandwich is one sentence. It can be used for ad copy, Facebook posts, webinars, etc.   [8:12]"If there's one thing I want them to know in order to make the yes/no buying decision, it's this sentence. Nobody is going to remember the details of what they're buying."   [08:33] Lead with power offer and end with the power offer. It's the single most important thing they'll remember.   [09:42] Selling transformation.   [10:03] How to optimize your webinar with the Power Offer Sandwich for maximum impact.     Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

How much would you have to pay right now for 100 new leads on Facebook? One thing is certain — it’s more than you’d pay on LinkedIn. 100% more. Nemo found a way to get 100 webinar registrations per day on LinkedIn —for $0. You can choose to divert your sights from LinkedIn forever, but you can’t unsee those numbers.   In this episode, John Nemo reveals the exact tactics and strategies behind how he’s leveraged LinkedIn to average 1-2 sales a day with an automated webinar selling his $1500 course. And how simple it can be for you to generate qualified leads and fill your webinar for free using LinkedIn —even if you’re ‘LinkedIn-averse.’   Episode Discussions: Why webinars are the ultimate form of content marketing Prospecting with automation tools and search filters John’s complete automated webinar funnel How to immediately build know, like, and trust with prospects How to leverage LinkedIn messaging The 3 essentials to finding LinkedIn leads and filling a webinar Why ‘the riches are in the niches’ Integrating LinkedIn with Facebook Effective icebreaker scripts to use for cold outreach How to pitch your webinar in the follow-up message Why John still uses email marketing Tagging and segmenting prospects A free template to optimize your LinkedIn profile Are premium subscriptions worth it? LinkedIn's advantage over Facebook ads The best CRM and other LinkedIn automation tools John builds a plan for Joel’s new product, The Webinar Vault Market data and applying DSG’s one question survey [3:02] John's origin story A son of two English teachers In 2012, launched own marketing agency Found a way to grow businesses using LinkedIn and offered as a service. Heard about online courses and launched LinkedIn Riches in 2014 Now creates and sells online courses full time Spends $0 on marketing [5:39] "LinkedIn?! Like, what are you talking about, dude? That's for HR people and job seekers. You're using it for webinars?!" [7:25] The riches are in the niches: Generated over six figures in revenue targeting only debt collectors within the first 90 days of opening his marketing agency, [8:51] Automated funnel: Webinar to prequalifying leads to live chat software. [10:23] John had 60-70 iterations of the same webinar. “Once you figure it out, it's the gift that keeps on giving.” [12:16] LinkedIn’s lay of the land 550 million members, 200 different countries, 2 new members every second #1 network in the world for professionals of all shapes and sizes The world's largest searchable database for ideal customers. LinkedIn indexes every piece of content. [13:10] The secret sauce of LinkedIn messaging and automatic icebreakers Free to connect with people Unlimited back and forth 1 on 1 messaging Treat it like a virtual coffee meeting [19:43] Tagging and segmenting: "What I do with the automation software is every new lead I connect with LinkedIn gets a tag assigned to them." [22:14] Recommended automation tools [24:12] How levels and connections work [25:33] Scripts: How to optimize your outbound message and pitch your webinar in the follow-up message. [28:19] “With LinkedIn, you're never gonna run out of leads, there are 500 million people! There are always people to connect with!" [29:06] Do you use email marketing at all? Yes. I'm playing in the LinkedIn digital sandbox —they could change the rules tomorrow! [31:19] You're getting 100 to 150 new email opt-ins a day? Yes, they sign up for the webinar so they're on my list. [32:35] 3 things you need to find LinkedIn leads and fill up a webinar: Build a client facing profile - Target a niche audience Understand LinkedIn search - Premium options provide more reach and prospect info Understand the messaging – build quick 1 on 1 messages [36:50] Integrating LinkedIn with Facebook [37:58] John builds a plan for Joel’s new product, The Webinar Vault [40:02] Market data: Applying DSG's one question survey [41:03] "LinkedIn is not interruption marketing. It's relationship marketing."   Connect with John LinkedInRiches.com/Joel LinkedInRiches.com John on LinkedIn   ← mention the Sold with Webinars podcast! Twitter @JohnNemoPR   Mentioned in this episode: Meetleonard.com     Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts 

Have you fallen into the hero’s journey trap? Chances are, yes. In fact, 90% of Joel’s clients misuse this storytelling tool and have the low conversion rates to prove it. Listen in as he explains the single most common hero’s journey mistake and how to optimize it for max webinar conversions.   Episode Discussions: How long your intro should be (max) Optimizing your introduction for cold traffic The real purpose of the hero’s journey How to leverage your journey to build authority Where to implement a hero’s journey for better flow and conversions [2:17] The purpose of sharing your Hero's Journey is NOT to connect with your audience...   [4:30] The longer you take to get to your webinar content, the lower your conversion rates.   [5:24] What needs to happen at the very beginning of your presentation.   [5:55] Building authority doesn't necessarily include your struggle. They care about credentials.   [7:10] "You have to give them value as quickly as possible and earn their trust to be able to continue to earn their attention."   [7:53] A walkthrough of exactly where to put your Hero's Journey to increase conversions.     Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

In this short but sweet episode, Joel treats you to a mini-webinar masterclass that includes a walkthrough of common mistakes found in low converting webinars, the 3 P’s that dramatically increase webinar conversions and sales, and the process he uses when reviewing all of his client’s webinars, including a current client’s cryptocurrency presentation.   Listen for a special call to action that gives SWW listeners a chance to be part of Joel’s next solo podcast!   Episode Discussions: 3 P's for increasing webinar sales and conversions Joel reviews one of his client's webinars (day trading education) Could Experts Curse be killing your conversions? How to strengthen a weak core promise How Mike Dillard generated $25 million using the 3 P’s Incorporating a proclamation into your intro   [3:38] The Experts Curse: You're too smart for your audience. [4:54] Don’t teach your audience to death. Focus on core points that help inspire them. [5:11] A lead is a way to hook your audience and makes all the difference in your sales presentations. There are 3 core types that work well in the webinar and digital marketing space. [5:54] P #1 – The Promise lead (use at the start of your presentation) [7:13] Identifying a weak core promise. [7:52] P #2 - The Pain lead (be really specific) [8:56] Reframing promise and pain to be more effective. [10:08] P #3 - The Proclamation lead (back it up with proof — people pay attention and believe you’re the solution) [11:48] "Becoming relevant is going to make your conversions skyrocket." [12:54] Recapping the 3 P's of turning an OK presentation into a seriously high converting presentation. [13:35] Incorporating a proclamation into your introduction. [13:54] How Mike Dillard generated $25 million from a group webinar using relevancy, timing, and the 3 P’s. [14:43]  Email Joel with your homework!   Connect with Joel Email   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts 

Picture this… It’s minutes before your webinar starts. You know —the one that showcases your $20K offer. You’re shadowboxing to Eye of the Tiger when all the sudden your slide deck goes on strike. Is it possible to recover from a technical mishap and still crush it?   Caleb O’Dowd did. In fact, he closed 30% of his audience. If that didn’t impress you, he had a webinar that did over $7MM in sales in 2017. In other words — he’s the man. In this episode, learn the secrets behind his conversion superpowers and how he’s harnessed tonality and passion to whip attendees into an emotional buying frenzy. Did we mention he got his start working with Gary Halbert?   Episode Discussions: Repositioning offers to crush conversions Selling more with tonality, delivery, and passion The conversion-boosting "mentorship loan" offer you’ve never heard of Strengthen weak copy in your webinar script Breakdown of a 2017 $7MM webinar Outdoing yourself and evolving your webinar to stay relevant The “Two Friends Talking” example that stirs curiosity You may have an excellent offer but is it going to the right audience? Keeping your audience engaged for 3+ hour webinars Training attendees to buy using The Yes Ladder technique One of the biggest secrets to selling anything Could having the camera on kill your response? Effective positioning against competitors [2:25] Caleb's origin story: Got his start working with Gary Halbert Started selling high-ticket items with webinars several years ago Got hooked when he realized there was no faster way to generate millions of dollars in such a short period of time  [4:23] "One of the big secrets to selling anything is to truly believe in your heart and soul that what it is you're selling is valuable and potentially life-saving."-CO [6:13] The image you want to portray when hosting a webinar: Visualize two friends talking and having a good time. See their conversation as they’re laughing and joking with each other. You're naturally attracted and curious as to what they're talking about. [7:17] Tonality and Delivery. Use energy, power and enthusiasm to captivate your audience. If you're not a passionate person, fake it ‘till you make it! "You can whip people into an emotional buying frenzy."-CO [9:36] "People are buying YOU the presenter. If you don't have the greatest slide deck or script, they will buy your passion above all." [11:04] Caleb's slide deck crashed right before his webinar for a $20K offer but still closed 30% of his audience using passion and delivery. [12:01] He doesn't like to have the camera on during webinars. In his experience, "it kills response." [17:22] In 2017, he launched ‘The Newspaper Profit Formula’ for $3K with fair results. Repositioning the webinar to ‘Supplement Business Launch Formula,’ generated $363K. [20:18] Keep your audience engaged for long webinars and effectively position your products against competitors. [28:39] The ‘Yes Ladder’: ask your audience questions that are easy to say yes to — ultimately training them to say yes to your offer. [34:22] Attendees need to feel like they're better off because of your training program and learn something positive even if they didn't buy. [35:10] The conversion-boosting "mentorship loan" offer: Positions the product to be ultimately far more valuable than asking price Performance-based guarantee Demonstration of belief [37:40] Evolving and updating your webinar to stay relevant: One thing isn't going to work forever. "If the webinar that you have today is the same as the webinar you were using 2 or 3 years ago, you're probably boring the crap out of your audience and certainly your marketplace."   Connect with Caleb: Facebook Group - Multichannel Marketing   Mentioned in this episode:   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

This special episode of Sold With Webinars introduces its first case study! Mike Schmidt and Anthony Rivera grew their webinar sales from mediocre to million-dollar-massive. What made the difference? Implementing tips and strategies learned from this here podcast.   In this episode, Mike and AJ reveal the key takeaways from past Sold With Webinar episodes that helped put their course, ReviewPro Launchpad, on track to doing $1MM a year.   (Find links to all mentioned episodes at the end of the show notes)   Episode Discussions: The ad that dropped Mike and AJ’s cost per lead from $21 to $6 Strategies to boost live webinar attendance rates AJ and Mike’s high-converting webinar sales funnel How to use Facebook during your webinar to increase conversions Re-inviting an existing list to the same live weekly webinar When to go (and not go) evergreen Why you should consider offering 5-star reviews as a service Testing curiosity-based ads and pain-based vs desire-based ads Packaging an offer as a business growth strategy and business opportunity Automating with messenger bots A ringless voice messaging tool to send webinar reminders   [3:06] Mike Schmidt and Anthony Rivera Own AnchorWave - Website design, digital marketing agency based in Tuscon, AZ 15 years in business [6:11] Product: ReviewPro Launchpad is an online course that helps businesses get 5-star reviews. [8:58] Clients typically see results within 24 hours to 1 month from campaign launch. [9:14] The webinar is also packaged for freelancers and other agencies to include 5-star reviews as a service. [11:22] “You may be really close to something and just need to change the positioning of who you're selling it to...you might be just one reframe away." [12:30] What made the webinar successful? Transparency - about what was being taught on the webinar Curiosity based ads - helped with show up rate and dropped cost per lead from $21 to $6. Product isn't revealed until 20 minutes into the webinar. [19:26] Offer is $1K and the webinar converts 3-5% of cold traffic registrants. [20:26] Inspired by SWW guest Dan Henry: The audience is asked to write a Facebook post to gage interest in the service. Audience response proves opportunities and generates leads. [24:44] What boosted your show up rate?  Live webinar attendance rate: 30%-35% Emails: New registrants trigger a 3-part email sequence Messenger bot automation: Thank you page features a ManyChat button that invites registrants to join the Facebook group with a 3 min countdown timer - (inspired by SWW Guest Molly Keyser) Financial barrier: Registrants are offered a chance to watch a replay of the webinar for $3 instead of waiting for the live webinar (Wednesday 9 am PST) Reminders: Text message and voicemail drop via Sly Broadcast [30:39] When to go evergreen with your webinar. [33:15] Impactful content changes: copied successful webinars, implemented own successful strategies, added more value. [35:31] Joel's success with re-inviting an existing list to the same live weekly webinar. [37:25] What's next for AJ and Mike: Going evergreen and JV’s  [38:16] "It's a no-brainer for anybody who has a course teaching agencies or creatives copywriting or email marketing.” [39:35] Testing Ads and Conversion Optimization Testing new ads: Pain based ads are performing better. Longer video format ad had higher cost per registrant but had the best cost per sale. Social proof: Screenshots from Facebook group, emails, collecting testimonials via automation. [41:47] Pain-based ads vs desire-based ads (inspired by SWW Guest Jon Tarr) Desire-based ads attract wishful thinkers (no commitment) Connect with them on a current pain (committed to solving their problem)  [42:54] "We're super grateful for you and this podcast has been an amazing resource for us as we become more and more of webinar junkies ourselves.”   Connect with Mike and AJ Agencymastermind.com/learn Agency Mastermind group on Facebook Anchorwave.com   Mentioned in this episode: Interview with Dan Henry – Episode 19 Interview with Molly Keyser - Episode 21 Interview with Jon Tarr  - Episode 32     Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts

Jon Tarr wrote a $5.6 million-dollar webinar 15 minutes before go time. No gimmicks. No hype. No sleazy marketing tactics. He did it ethically and — might we add — successfully. Was it flawless? No. But that just proves how overrated perfection is.   Hit the right points, say the right things, be transparent and authentic. Jon shows you how to do it all in this episode.   Episode Discussions: Address the main question every webinar attendee has Why giving content away leads to more buying objections Use Jon’s 3-phase launch strategy to test your offer’s viability Jon's winning storytelling formula that motivates buyers Why longer Q&A sessions lead to more sales A must-use script for handling overly inquisitive Q&A's with class Teaser content does more harm than good Uncover your market's core desires with this Travis Sago analogy Marketing to entrepreneurs vs. non-entrepreneurs Sell the end result or lead with pain points? Effectively frame and setup offers on your webinar Pre-framing offers and the importance of offer transparency The educational side of cryptocurrency [2:29] Jon’s story: "Super weird" because “parents were weird” (entrepreneur dad, accountant mom) Real estate investor turned direct response marketer Infused knowledge and experience with online marketing strategies Superpower: build and convert massive audiences   [7:22] Jon's 3 Phase Launch Strategy Phase 1: Create the offer Phase 2: Promote and scale to affiliates and JV's Phase 3: Cold traffic   [8:12] Use the 3 phases to test conversions viability Create the offer and present it to your audience. If it doesn't convert, it won't be successful. If it's promoted to JV traffic and doesn't convert, it won't work in phase 3.   [9:14] Jon’s 1st webinar offer: Facebook Traffic Jam in 2013 Wrote it 15 minutes before going live Sold 800 people into a $7K or $9K price point totaling over $5.6 MM in revenue. [10:32] How did you do it? Talk to people like they're people. Understand that nobody cares about you...they care about what you can do for them. "If you go on a webinar and you treat people really nice and show them how you can help them solve a problem, they're gonna buy your stuff. That's how I always start a webinar." [12:56] Jon's sales webinar content: Gives content without giving too much content. Creates and illustrates a story. Opens minds to, "Hey this is what I do. If you join me I'll show you how to do it." [14:44] "Stories sell. One of the things we teach is how to sell your product before you ever get to the offer."-JE [15:54] "Will it work for me?" You can't give ammunition to that question. When you simplify it, make it a story and give them the result. It eliminates that question. [17:42] Craft a successful webinar by talking to your customers. [20:01] Jon explains how he sold Virtual Cash Machine in 2014 for $7K, direct sales to cold traffic. [20:55] "The number one thing I see people do Joel — and it's so simple in my opinion, — is they get caught up in what they wanna sell and not what their customer wants." [24:59] Knowing and marketing to your audience - "Picture Hell Island and Heaven Island and in between are the sharks in the water..." [27:09] Write copy that avoids bogging your audience with details. Instead, create stories that support the overall model. [28:23] Sell the end result or lead with pain points? It depends on the market. Travis Sago says...Entrepreneurs "run to heaven," non-entrepreneurs typically "flee hell." [31:29] How do you frame, present and set up the offer on your webinars? "I always do the offer stack and bullets. I'm a biiiig bullet guy."  [33:52] Do you pre-frame the offer before getting to the CTA link? When I open my webinar, I'm like, 'Here's what we're gonna cover AND I'm gonna give you an opportunity to work with us and you're gonna wanna do that and you're gonna be happy about it." [35:36] Teaser content does more harm than good especially with cold traffic. Let them know you're in the business of helping people. [37:00] "People aren't stupid...The minute you're not [honest], you're done, just like in a marriage, right? You build trust and it only takes one lie to bring down years of marriage, so why do it?" [40:06] A must-use script for handling overly inquisitive Q&A's with composure and class. [45:31] “Just be a person. Talk to people on a webinar like you would if you're there, and I think that's what's made the difference for me."     Mentioned in this episode: Jon Tarr on Facebook   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

Did you hear the news? Online learning is a multibillion dollar industry! Ok. That’s not “news.” But you might perk your ears to the meager 3-5% course completion rate that could be killing the back end of your funnel. This episode may not be saturated with webinar talk but it will help you course creators increase the quality and long-term profitability of your course.   Dr. Carrie Rose had dedicated the entirety of her professional career into learning management curriculum.  She’s the founder of Of Course, a company that helps entrepreneurs successfully get their message out with online courses. In this episode, Carrie unpacks how to optimize your course for maximum engagement and course completion rates that shape students into loyal repeat buyers.   Episode Discussions: Videos vs written course content Increasing engagement and retention with course bots Elements for the perfect online course How a low course completion rate impacts your funnel Why long course videos aren't typically effective Online learning studies and stats Application components should come standard Carrie’s ‘Choose Your Own Adventure’ course model Ideal video lengths for online courses Letting go of the ego around your content Dripping content vs all access How to increase course completion rates Email automation and alternatives for the non-techie Should you include a ‘mindset’ module? Teaching foundational concepts Lessons in effective instructor leadership What makes the best course length? Creating consumable content for kinesthetic and other learning types [3:04] Dr. Carrie ‘The Great’ Rose's story: Born with Selective Mutism Started 5th grade dyslexic and not knowing how to read One teacher in one year helped her earn the school's highest standardized test score ever Spent 10 years in public education working with students with a low socioeconomic background Randomly introduced to online marketing at a World of Beers and took online courses to better understand it Created a process based on over 500 research studies on how the human brain connects to content and uses it to create better courses [8:00] Of Course is based on the freedom lifestyle and creating life-changing impact. [10:14] Online course stats: Dr. Rose states that online learning is a $255 billion-dollar industry with a 3-5% completion rate. Industry leaders are recognizing the impact of disparity on the back-end of their funnels. [12:58] What makes the perfect course? [Course creators] have to think we're one piece of the puzzle. It's never about how we learn, it’s always about how they learn." [13:49] Film the video, strip the audio and transcribe it to appeal to different learning styles. [14:23] Kinesthetic learners learn by doing and account for 15% of the population. They tend to be left-handed and have ADHD. [15:11] Application components should come standard in all courses. [16:21] Video length: "Having a 40-minute video is just crazy." Seminar study shows viewers fall off at the 7-minute mark. 3-5 minutes is ideal. [17:43] Carrie's 'Choose Your Own Adventure' model. Adults are self-selective learners. [20:42] Course creators need to let go of their ego around their content. [22:17] Drip the content out or give them all access? "Treat people how you want to be treated...if you don't have a reason [to drip content], you're taking their time again." [24:33] Jason Swank's automated email method accommodates student's schedules and course commitment. [25:52] Non-techie alternative: have students write course and module completion dates in their calendar or in their phone. [27:02] Course bots: Courses with accountability partners have an average of 3x higher completion rates. Course bots interact and go through the course with students. Model them after your personality. Add gifs. Create engagement and ask them questions. [32:04] Ideal course length: "It's kind of a catch 22. I want to see people teach an inch wide and a mile deep as opposed to a mile wide and an inch deep." [34:57] The importance of teaching foundations, mindset, and framing your content for a more effective learning experience. [39:14] "My goal is to make you self-reliant, it's not to make you dependent on me."     Connect with Carrie: Official Website Chatbottle.com Instagram Facebook   Mentioned in this episode:   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

How to Get 2,525 Webinar Registrants For Under 1K w/ Josue Pena | #030   If you've never thought about using Instagram as a source of traffic for your webinars, this episode might get you to reconsider. Josue Pena used a unique strategy to get over 2,500 webinar registrants from Instagram and did it for under a grand. Now he helps other entrepreneurs leverage the power of Instagram to grow their audience and effectively promote themselves for maximum exposure.   In this episode, Josue shares the simple strategies and tactics you can use in your industry to get massive amounts of traffic and webinar registrations with Instagram.   Episode Discussions: How influencer marketing works on Instagram The secret world of Instagram The 4 posts you need for an Instagram Story promotion What to look for in an Instagram influencer and how to reach out How to optimize text in Instagram posts for max engagement Which posts are more likely to get engagement The cost of hiring an Instagram influencer to promote you Instagram algorithm hack to 3x your post’s exposure How to negotiate with and persuade reluctant influencers Targeting highly qualified traffic on Instagram Instagram analytics and leveraging the algorithm How to monetize your brand as an Instagram influencer How to grow a brand-new Instagram account quickly Using Powerlikes, and high-authority accounts to promote your webinar   [3:18] Josue's story: From the Dominican Republic Initially started with social media to become a pro soccer player Refused an offer in favor of entrepreneurship Applied traditional business knowledge to Instagram strategy Grew account to over 4.5 million followers   [7:50] Maxed out 1000 attendee cap during 1st webinar. Pitched to over 800 people and generated 5 figures   [8:47] How influencer marketing works on Instagram: Find Instagram accounts targeting your audience and pay them to promote you. Either with an Instagram Story with swipe up or normal post pushes traffic to a link in the influencer’s bio or link to your account bio.   [10:45] How to reach out to Instagram influencers: Contact via email, KIK or Telegram messenger link in their bio Approach them as your brand or business to convey credibility and let them know what you're selling Ask what they charge for a promo Establishing a relationship with the influencer will go a long way   [14:08] How payment works and why you should only send payment directly to the influencer.   [14:54] A typical Instagram Stories promo: 4 separate posts over a 24-hour period Influencers address audience to drive awareness, sell your registration with a CTA to swipe up.   [17:09] Between 5-10% of the total follower amount will see the Stories. The same percentage of that audience will swipe up.   [17:40] Instagram influencers with personal brands are more powerful than those without.   [18:05] A typical Instagram post promo: Create a picture or engaging video and put text within the picture Pay influencer for 1 post with link in bio Make arrangements with the influencer to repost every 4 hours 90% percent of engagement is within the first few hours of posting   [21:20] An example of how typical influencers charge and how to 3x your exposure and traffic.   [23:44] How to grow a brand-new Instagram account Pay for Powerlikes and comments (not shout out’s) "If you have great content and know what works for your market space and industry, that's like the gasoline on the fire. You'll grow extremely quickly." Powerlikes: Audience sees which posts are liked and commented on by high authority accounts. Instagram surges relevant content from high authority accounts (100k+ followers)   [26:37] Negotiating price for likes and comments with influencers: Start the conversation with promotion price to gauge awareness of value and use as leverage when negotiating. Ask Stories and Likes & Comments price If they're reluctant, frame offer benefits in simple terms and concepts   [29:19] How to get quality traffic from Instagram: Don't push directly to the webinar Use a lead magnet to warm up audience (with optional Tripwire offer to help cover Adspend) and learn more about buyers Ask influencers for their analytics to assess quality of traffic   Connect with Josue Facebook Collective Entrepreneurs Online IGBoss.com for Josue’s webinar     Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

If the term ‘mini webinar’excites you, it should. Especially if you’re just getting started and need to maximize your offer. This episode gives you a sneak peek at the revolutionary concept of a mini webinar and its power to potentially change the way we market and sell online. Don’t miss this short but sweet solo chat where Joel shares how the mini webinar took one client from 0-$13K in less than 21 days.   Episode Discussions: The year of"make the darn offer" has paid off The one downside to the direct selling webinar How to ‘Make the Darn Offer’ work for you Building out a real sales funnel A sneak peek at the potent power of the mini webinar How an automated mini webinar generated $13Kin 3 weeks The number one thing you need to focus on before marketing Why ‘no’ is more important than ‘yes’ when first launching a product The threshold you need to be hitting before optimizing your marketing funnel Clients with brand new offers and their $35K & $27K success stories Joel’s Fifty Thousand Dollar Mini Webinar Domination event Making $50K a month a reality   [2:45]A client with a coaching program who wanted to work with e-commerce store ownersinvested in Joel less than a month ago.   [3:29]Within a week of successfully launching the program using the mini-webinar funnel, the client received his 1st call.   [4:11]At the start of 2017, Joel set a goal to simplify his marketing and sales system. “Every time I launched a new initiative, I'd think to myself ‘How can I make this simpler?"   [4:45]"The year of ‘Make the Darn Offer" - has paid substantial dividends.   [7:45]The only downside to a direct selling webinar is people try them too soon, especially when they're just starting out.   [8:27]Joel's client originally wanted to sell his course for $500-$1K but suggestedhe: Sell coaching and implementation services Raise offer to $3K, help customers implement program within 7 days and make at least $10K from their campaign. Do an automated mini-webinar and book calls directly on calendar   [10:18]Within the past 3 weeks,Joel’s client has sold 5 programs.The first one sold at $1K, then 4 at $3K (each). Total revenue: $13K   [10:49]"The number one thing that you have to focus on before you really even dial in the rest of your marketing is you need to get yes or no as quickly as possible on your offer."   [11:16]Talk to your ideal client and get them to say yes or no. ‘No’ is more important in the beginning — figure out why they're sayingno. When you learn that, you can pivot your offer until you start getting yes's. Then you can raise your price. Now you have a real sales funnel.   [11:44] Joel is hosting a live event revealing the mini-webinar funnel called The Fifty Thousand Dollar Mini Webinar Domination eventhappening 12/4/17-12/6/17.   [12:50]“Make the Darn Offer:” Make the offer as soon as possible Collect data Revise pitch Figure out what people want to buy Dial in everything else When you reach $50k/month, start building in segmentation and follow up sequences   [13:52] Ryan was Joel's first Webinar Accelerator client call. Brand-new offer. No paid traffic, going exclusively to internal network. Collected $27,500 in revenue in 4 days.   [14:24] Anthony was challenged to break Ryan’s record with his new offer. $35K in new collected revenue within 7 days   [14:45]“That $50K a month mark seems like it's a big pie in the sky for a lot of people but [it’s not a lot of work]. It's getting on the phone, talking to people, figuring out what they need and if your offer resonates with the desire and with the need."   What are your thoughts on the topics discussed in this episode? Send Joel your feedback: Facebook Email: Joel@thewebinaragency.com   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

Components of a traditional sales webinar can be shuffled, reframed, and restructured in every which way but essentially, the process and structures are all similar or the same. So when Joel caught wind of Dan Kuschell’s non-traditional interview style webinar that generated 7 figures, he had to investigate.   The interview style webinar is a product of Dan’s obsession with psychology and extensive background in direct response marketing, interviewing, and teleseminars. This method isn’t just strategic dialog between host and expert — it’s an entirely unique way of leveraging natural conversation, emotion, and tactical flow to sell with webinars. And in this episode, Dan walks you through the 7-step interview webinar framework and how you can successfully apply it to close more deals in your webinars.   Episode Discussions: Combining technology with psychology equals big results Debunking the "marketing is bad" belief Dan Sullivan's definition of selling What’s missing from "know, like, and trust"? The "Oprah" sales model and why it works Trust and respect accelerate sales Adding extra endorsements within the interview and how to make it “real” The webinar interview works with cold traffic if… 7 step interview webinar framework and flow An interview script specifically for high-ticket offers 2 ideals of the one-to-many methodology Offering value to your webinar audience within interview webinars Creating elevated trust and respect with social proof and testimonials The difference between selling more and retaining your sales How the interview style helps with the first draft of your webinar and why it shortens the writing process The pros of being upfront about price A framework to construct offers, CTA's, and outcomes The recurring 24/7 interactive Q&A model Speaking to the elephant in the room (addressing objections)     [3:39] Dan’s story: - Fascinated with direct response marketing since he could remember - Dad took him to his first clinic for baseball when he was 10 where he learned: "In baseball, sports, and life, success is 90% mental and the rest physical." - Became obsessed with learning the psychology behind sales after working at a direct mail company out of high school. [4:58] "Today, when you combine psychology and technology, you can get incredible leverage and have incredible breakthroughs when you take the time to learn and master it." [5:16] One-to-many is a leverage methodology with 2 simple ideals: Put yourself in a position to speak to large groups of people at one time Do the work one time and get paid over and over [6:08] "I look at you [Joel] and yes, you're a tactician and that's important but more importantly, you're a scientist from a strategy point of view." [9:59] Dan's first interview style webinar was in 2005 with a JV strategic partner for a $2,495 program. It generated over 6 figures in sales in one night. [11:31] Dan Sullivan's definition of selling: Getting someone intellectually engaged in a future result that's good for them. [12:45] Step 1 and outline of the interview style webinar script [15:54] The host interviews the expert and ultimately facilitates the close. Extra endorsements can be added to make it "real." [17:18] In addition to "know, like, and trust," add “respect”. [18:03] An audience trusts their host and are more likely to respect the endorsement of the guest — trust and respect accelerate sales. The host guides the process but the expert drives the message and enrollment. [21:15] "Speak to the elephant in the room." Calling out your audience's biggest objection. [21:57] The interview script specific to making high-ticket offers. [24:11] "I've discovered in any sales process that rapport is probably the number one factor in whether sales happen or they don't." [24:44] Joel and Dan enact step 2 of the interview style webinar. "There's a difference between selling more and retaining your sales."  [26:40] Steps 3-6 (value, education, framing the offer) [29:29] Does this work with cold traffic too? I've seen it work with cold traffic. At the end of the day, it comes down the talent, capabilities, and skillsets we have or don't have overall." [33:18] "Interview style helps get the rough draft out as quickly as possible because you ask a question and rattle on for 5-10 minutes, then edit and revise it." [36:07] Step 7 (transition into close, enrollment) Frame the offer Promise and guarantee Program benefits and outcome Price and how to get started [42:03] The pros of being up front with your audience about price [43:48] A genius recurring 24/7 interactive Q&A model [47:38] “We can use this interview framework to help people get the first draft written because that's the single biggest objection they have.” [47:50] There are about 12 questions during Dan’s interview style webinar format [48:06] A framework to construct offers, CTA's, and outcomes: what is it? what will it give them? what will it do for them? what will that mean for them? connect outcomes to an emotional benefit [51:23] "Most places are focusing on ‘how do you grow and scale to the next level?’ and that's a great place to start. I'm asking a very different question today which is how do you build, grow, and scale a healthy business because the two are very different."   Connect with Dan Dan’s website - Champion Business Blueprint Dan's podcast -  Growth To Freedom   Mentioned in this episode: www.SoldWithWebinars.com/live   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

Webinars have been Trevor Turnbull’s only source of sales since 2010. He’s done hundreds of them over the years to sell his popular training programs like LinkedInfulence, a course that helps business owners and entrepreneurs leverage LinkedIn for lead gen. So, does he use live webinars or automated webinars to sell his products? Yes.   In this episode, Trevor shares the strategies and systems that make it possible to run his unique hybrid style combo of live and automated webinars as well as the valuable lessons, experiences, and observations that go along with 7 years of history.   Episode Discussions: Why webinars work so well in the business opportunity space The 3-minute pitch from a past SWW guest Joel’s used to increase conversions How webinars have evolved since 2010 - What worked then, what works now Hybrid approach: A sales mechanism for running both live and evergreen webinars Include this at the start of your evergreen webinar to build credibility and trust Why being transparent and building trust with your audience is so critical Why you should still run through your webinar with little to no audience How Trevor tested and refined his done-for-you offers using different price points Tweaks to improve your one-time offers A walkthrough of Trevor’s simple and effective lead magnets and webinar funnel Different price points and offers: What has and hasn’t worked over the last 2 years Crafting the perfect offer The power of the phone call Selling programs with vs without support groups Successfully building a support community around a program You don't need paid traffic to make webinars work! Tips on approaching LinkedIn groups for partner webinars and joint promotions   [3:28] Trevor's story: Worked in the pro sports industry and used LinkedIn to connect with people Connected with Lewis Howes and ran his sports recruiting website for years In 2010, sold LinkedIn course (how to get a job in sports) using webinars Now uses webinars to sell training programs that show people how to use and leverage LinkedIn for lead generation and conversion [6:41] How webinars have evolved since 2010: Then: It was easier to get people to attend because it was new and different. Then: You could go straight to a sales pitch. Now: People don't want to be pitched to. Now: The sales process is harder and there’s more competition. Now: Focus is on building trust, being honest and transparent about the work involved without giving false hope. [9:49] "What we've been seeing work really well is being transparent and upfront. We're actually making the offer within the first three minutes of the webinar."-JE [13:06] "People always think 'if I give the offer right away people are going to leave' and it doesn't happen because you're still going to give content."-JE [14:26] Trevor’s sales mechanism for running live and evergreen webinars: Does a combo of live and evergreen webinars each month. Everyone that downloads a lead magnet receives an invitation to a webinar. If the live webinar is within a week, Trevor's thank you page promotes the live webinar. Otherwise, registrants are directed to the evergreen webinar. [16:14] Trevor's evergreen setup: Uses EverWebinar Switched from GoToWebinar to Webinar Jam Opens with a 1-minute video that informs the audience the webinar is recorded His transparency maintains integrity and builds trust and credibility with his list. [18:57] Joel turns 100% of high-end done-for-you clients away who refuse to do any live webinars. [20:15] If no one shows up to your webinar, go through your normal routine anyway. "You'll figure out that one thing you should've said differently...because you've seen it, heard it and know the trigger of how to react to it the next time."-TT [21:10] Trevor’s advice if you're just getting started with webinars: Yes — absorb as much info as you can from smart guys like Joel and then stop learning, start implementing and adjust from there. [21:53] See how Trevor's simple lead magnets and webinar funnel works: 30daysalesmachine.com/checklist 30daysalesmachine.com /profile 30daysalesmachine.com /scripts [24:53] Tested offers: Program price point: started at one-time fee of $997 Tested: phone sales with a price point of $997 vs selling directly on a webinar for $497 straight to an order form Result: same amount of conversions Currently: focuses efforts on selling via webinar because it takes less time but still offers a phone call option (50% close rate) [28:30] Trevor's upsells: "Accelerator Package": one-time offer, done-for-you service (light & plus versions available). Price points vary from $997 - $6K per campaign. Future upsells: Paid access to support group LinkedIn makeover package Sales Team Accelerator package [31:37] "I'm finding that our business is evolving based on the feedback we get from webinars. People tell us what they need and we build it."-TT [35:52] Joel's course currently sells for $997 via webinar (increase in coming months) without a support group. Planning a one-time offer, 14-day free trial for webinar community. [39:14] Trevor's winning tips on approaching LinkedIn groups for partner webinars and joint promotions   Connect with Trevor Connect with Trevor on LinkedIn – mention this episode of Sold With Webinars! 30daysalesmachine.com   Mentioned in this episode: Trevor’s lead magnets: 30daysalesmachine.com/checklist 30daysalesmachine.com /profile 30daysalesmachine.com /scripts  

Akbar Sheikh has used webinars to make multiple 6-figures in his funnel consulting business, and he did it without spending a dime on paid traffic.  Instead, he leveraged things he already had in place as a ‘webinar business card.’   In this episode, Akbar shares this simple yet effective business card funnel that got his own side webinar to generate 6 figures in 90 days — without paid traffic or follow-up emails. He does a stellar job of reminding us that simplicity wins almost every time and that you don’t always need paid traffic to be successful.   Episode Discussions:   How to effectively target your ideal market and people you want to work with ‘The Business Card funnel’ Optimizing your Facebook and LinkedIn profile to attract your ideal customer People want personal, not automation What 2 things to have in place prior to building your funnel Overconsumption without implementation What exactly is funnel hacking? What to do if your webinar failed and why you shouldn’t give up Copying someone else’s webinar funnel doesn’t work Attraction-based marketing is powerful and profitable Easy ways to create authority and get testimonials when you’re just starting out Should your webinar pause? The importance of using statistics in your webinar Bad copy mistakes, the power of words, and when to outsource Overcomplication and complex funnels hurt your business Including your personality, beliefs, and your 'why' into your webinar How to be memorable and connect with your webinar audience   [2:25] What makes Akbar special: -Grew up in an entrepreneurial family -Groomed to be in retail and hated it -Ended up homeless -Took 15 years to recover and find something he was passionate about… -Which happened to be internet marketing [4:22] Akbar's 'side webinar' that qualifies ideal prospects Offer: helps people build funnels Simple opt-in page (80% opt-in rate) To autoplay webinar Call to action (CTA) – ‘Schedule a call with Akbar’ To a questionnaire (qualification process) Akbar calls qualified lead (50% closing rate) Generated 6 figures in the last 90 days No paid traffic and no follow-up emails sent [5:45] Akbar's target avatar: Initially targeted existing businesses with plateaued income — not newbies. Now works with serious newbies who offer ethical products/services that will benefit the world. "If you're not working with people that you enjoy, it's going to affect your business big time." [9:17] The Business Card Funnel Optimize your Facebook or LinkedIn profile with a link and description informing your audience that your product/service alleviates their pain point.  "People talk about not getting enough traffic. They're their own worst enemy. When I click on people's Facebook profile, it's a joke." [12:30] Automation should only be used when you've got your avatar and offer completely dialed in. [13:02] "Everyone has their own fingerprint. You have to bake your identity into the webinar." - AS [14:23] By including your personality, beliefs, and your big 'why' into your webinar, you attract the type of clients you want to attract. [15:32] Webinars work. If you failed at a webinar, there's a reason. Keep testing, tweaking, and scaling your webinar. Don’t give up. "I've never seen anyone fail who keeps trying, tweaking, implementing and moving forward."- AS [18:56] Getting social proof when you’re a newbie: Be creative to create authority Be vulnerable Highlight your accomplishments Show you're human Offer to do something small and tangible for free in exchange for a testimonial [21:06] Being memorable and connecting with your webinar audience: Make their jaw drop by teaching something powerful Associating that jaw drop with your content creates a solid connection Use statistics Paint a picture of why you do what you do Highlight how you do things differently [23:54] "If your copy is bad, it's like elevator music — forgettable background noise. But if your words serve a purpose, concise and powerful, this creates an orchestra that can create a masterpiece." -AS [24:38] ‘Do what you do best and outsource the rest.’ Don't try and do everything because you're not great at everything. [25:22] Overcomplication is the reason why most people fail in the world of online business. [27:05] Just be yourself. Attraction-based marketing is powerful and profitable.     Connect with Akbar: akbarsheikh.com/bestseller – Get your free copy of Akbar’s book, 7 FIGURE FUNNELS: A Slap You in the Face With a Cold Wet Fish Blueprint on How to Build a Million Dollar Online Business in just 7 Ethical Steps :) Akbar on Facebook   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

Somebody quadrupled the business of one software company they worked with. Then 12x’d the growth of another software company they worked with. And did it with the help of leveraging over 200 partner webinars. So naturally, we had to get this incredibly intelligent marketer on the show to reveal his strategies.   In this episode, the legendary Sid Bharath explains how he strategically used partner webinars to get free traffic, build relationships, and grow LemonStand and Thinkific to exponential heights. Plus, plenty of actionable tips and growth strategies you can implement in your webinar marketing to experience massive results. Episode Discussions: The difference in effectiveness between webinar swaps and big boom launch promotions and how to decide which one is right for you The webinar trick that turns cold traffic into super-hot traffic (and keeps popping up in the show) Direct selling on partner webinars: yes or no? The most effective webinar content for attendees from internal lists, partner webinars, and cold traffic Tips on nurturing relationships with influencers When it makes sense to outsource marketing tasks Marketing strategies Sid used to grow a software company with an e-commerce platform Marketing strategies Sid used to grow an online course platform Why partner webinars are the most effective strategy for consistent growth Where and how to find influencers How to contact industry influencers and get them to do a partner webinar Your main focus during massive webinars with large audiences should be this   [2:27] What makes Sid special: -Lover of learning: Reads books, follows other marketers, listens to podcasts, takes courses -Is exposed to various companies by working with them -Ties together core concepts behind successful people and comes up with repeatable solutions to implement in other companies   [3:15] Sid's first full-time role as head of marketing for LemonStand (software company with E-commerce platform) His core strength was content but needed to produce quicker results Used targeted ads to boost content and achieved instant results Created e-book "50 Shades of Growth" with 50 growth hacks for e-commerce platforms Got industry influencers to contribute to and promote the e-book Promoted book launch with a contest to win discounts from various software companies Did JV webinar swaps with other software companies   [6:34] The difference in effectiveness between webinar swaps and big boom launch promotions When you're doing a big promotion or boost, you connect with influencers and start relationships which can be converted into a partnership webinar down the road. If you have the resources, do both and you'll get big spikes and steady growth. If you don't, lean toward the partner webinars which provides dependable growth   [8:30] "If you have a good list of partners, influencers, or affiliates who are willing to push your contest on launch day, then your contest will be successful. Contests work on momentum."-SB [9:12] For consistent growth, strategy, and progress, partner webinars are more effective.  [9:25] The great thing about partner webinars is you're building relationships with some really awesome people and that's the name of this game — the name of marketing."-JE [10:09] Head of marketing for Thinkific (online course platform): Used ads while creating partnerships and content for long-term strategy Worked well and hired a full-time employee to allow Sid to focus on exploring other channels. Whatever worked was outsourced. Whatever didn’t was scrapped.   [11:08] Testing: Focused on getting more traffic using ads and scrapped ads that didn't produce. o   Twitter ads didn't work o   Facebook Ads worked Discovered Convertkit consistently did partner webinars Hired someone to contact influencers and software partners to build relationships and book webinars   [12:47] What was your strategy for contacting these influencers and how would you get them to agree to a partner webinar? Started with people who were still building their influence. “Even if they sent 10 people, I'd still do the webinar because one day they may be big. But it was slowly building up our base to which we could go to bigger influencers and work our way up the ladder to get those bigger names." Continued to build relationships over time. Pro tips in dealing with influencers: Start by giving value and helping them with their needs before you ask for anything in return. As you give value, approach them about doing a webinar together. Keep nurturing relationship with influencers that say no.   [16:28] Where do you find all these influencers? "We expanded into the [influencers] that no one's heard of."   [19:11] For massive webinars where people have already signed up for a free version of software, the focus is on delivering pure value and motivating them.   [20:20] Sid aims for a 15% conversion rate, 20% is great. Has reached 30%.   [20:49] Most effective and impactful content inside the webinar itself: The content depends on the source of the attendees. If they're coming from an internal list, they're already aware of the platform. Gear the content toward helping them be successful on the platform. For partner webinars, focus on more basic information about the product and how to use it. For cold traffic, help them get an instant result during the webinar (Sid offers no free trials and still converts at 10-15%)   [24:11] What's next for Sid: Started own consulting business helping other companies with their marketing. Hopes to eventually build his own software product or e-commerce business using the same learnings from growing other businesses.     Connect with Sid: Sid’s Website Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

How To 4x Your Conversion On Live Webinars w/Tim Paige | #024   Two successful webinar experts from upstate New York, sharing knowledge and hosting this podcast episode. Joel’s co-host is Tim Paige — vacuum salesman turned webinar host.   Aside from generating more than ten million in revenue for his webinar clients, he’s more than quadrupled webinar conversions by making a small adjustment to his Q & A session.   Join Joel in one of his favorite episodes to date where they discuss strategies you can apply to your webinar to effectively 4x your conversions. Tim’s high-converting webinar hiccup story provides for some good entertainment too.   Episode Discussions: Building authority quickly The benefits of having a brief heroes journey The Q & A strategy that 4x’d Tim’s webinar conversions Promotions that work for cold traffic webinars “Offer anxiety” and how to eliminate it to increase sales What to do when you’re uncomfortable pitching an offer upfront The worst way to start a relationship with your audience Why revealing the offer price upfront works How to answer questions throughout the webinar without stopping every 5 minutes Deciding between 60 and 90-minute webinars and which is more effective Positioning yourself to sell other people’s products as a webinar host Using webinar scripts vs. not using webinar scripts Why short pitches can be more effective than long pitches Joel’s new offer structure that’s testing very well Converting hiccups into sales during a webinar Headset twins: Why Joel and Tim love their webinar headsets   Tim's Story: -Used to be a traveling musician -Got into sales and sold $3,000 vacuums door-to-door -Studied online marketing and started a podcast w/ John Lee Dumas -Was hired by Clay Collins, CEO of Leadpages, to do a webinar -Hosted his first webinar for Clay after he got sick and ‘outconverted’ him - Has hosted over 1,000 live webinars and generated more than 10 million dollars in revenue. -Now owns his own business doing the same thing for other clients.   [8:19] Promotions that work well for cold traffic webinars: lead with the price and substantiate everything afterward vs. hiding the price up front.   [8:46] Tim's ‘heroes journey’ is only 5 minutes long in his webinars and tells them the entire offer upfront to avoid offer anxiety.   [9:40] "Offer anxiety": When webinar attendees wonder about the cost of the offer for the duration of the webinar instead of focusing on the content.   [14:51] If you're uncomfortable giving the offer upfront, at least give them the price upfront.   [16:04] When you give the price upfront, they're focusing on the content and the product itself to figure out what value they'll receive for the price. You have a longer opportunity to present the offer.   [16:53] How did you 4x your conversions? Tim split tested webinars to 2 large audiences. “I answer questions throughout the whole webinar, I don't wait until the Q & A.” Day 1 - didn't answer questions until the Q & A. Day 2 - answered questions throughout the webinar. On day 2, he quadrupled sales.   [18:41] The only time it's difficult to answer questions throughout the webinar content is if the webinar is a story from start to finish.   [20:01] Answer questions relevant to whatever topic is being discussed at that point in the webinar. Leave non-relevant questions to answer at the end.   [21:03] "I'm seeing right now on average that 95% of the people that show up at the start of the webinar will stay for 75 minutes or longer — which is insane."- TP   [21:16] On average, Tim's clients have 90-minute webinars but more are trending toward 60 minutes. It depends on the client, topic, and content.   [22:12] "What we're finding is shorter is almost always better in terms of conversions."-JE   [23:12] Positioning as a webinar host for other people's products. “When I'm presenting, if there's a story that's relevant to the brand or founders story, I never try to turn it into my story. I think that's disingenuous...I will not tell something that's not true.”   [25:36] Average price points for Tim's webinars: lowest price point is $397 and highest is $2K. 70% cold traffic, 30% retargeting.   [29:25] Joel uses scripts for his personal webinars. Tim doesn't write or script his presentations. His slide decks are typically 140 slides and contain pictures or phrases that trigger his points.   [33:32] "I always tell my clients, 'You cannot insult your customer's intelligence, especially if this is a cold traffic webinar because most people aren't going to buy on the webinar. They’ll come back and buy later. Do not ruin that relationship"-JE   [33:57] When you go into your pitch, how does it differ from a normal-style offer creation? "I use the ending pitch as an opportunity to expand." If it's not a well-known product, he'll reference it as a solution throughout the webinar. This works well for software products. Tim's beginning pitch is 3-5 minutes and ending pitch is 10 minutes.   [37:40] Tim’s Q & A strategy: Start with 2-3 buying questions: Address the biggest objection first (with Leadpages, it was, "Can I use this with more than one website?”) 2 more buying questions 2-3 non-buying questions based around the content More buying questions ("Can you tell me more about your program/product/software?") and deep dive. Get to Q & A as quickly as you can Answer buying questions Answer content questions Deep dive into product.   [39:19] If you use your Q & A like an opportunity to overcome objections, I found that that's kind of the magic that closes those last-minute sales."-TP   [39:34] Joel is testing a new offer structure internally that’s worked very well. “We position the objections within the content of the webinar.”   [40:59] What's the highest conversion rate you've ever had live on a webinar and what was the price point? Tim answers with his hiccup's-during-a-webinar story. "Like — BAD hiccups. It was brutal!". Converted at 50% and the price point was $577.   [45:22] “I believe we use the same headset — Sennheiser PC 8. It’s all I use.” Inexpensive but sounds great on webinars.   Connect with Tim Tim’s website   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

Webinars done right have massive payoff potential but require a lot of work. Frank Salas found a way to get paid for his efforts and all the value he was providing his webinar audience. Using only his realtor experience, Frank “The Talented Mr. Salas” built a social media presence and audience that would result in a five-figure payday for his very first webinar.   In this episode, Frank tells you how he created, branded, and packaged the offer that got people to open their wallets and purses right out of the gate. He also shares his thoughts on who paid webinars will and won’t work for and how to make the transition from free to paid webinars if you’re ready.   Episode Discussions: How to conduct free research on your target webinar audience Capturing attention on social media platforms How Frank branded his offers and why it worked to increase sales Making multiple offers on a webinar the right way The benefits of overdelivering and oversharing in your webinar How to serve a tribe and community and show your audience you care Running a Facebook group that helps with retention and future sales How to decide between running a free or paid webinar How to negotiate splits for JV webinars ChatBot funnels and using them to qualify leads The value difference between Frank’s free and paid webinars   [2:17] Frank’s story and why you should pay attention: -Born homeless, English is his second language, college dropout -Started first business at the age of 20 -Was a successful residential realtor -Leveraged realtor expertise and skills to market himself as a social media thought leader -Most income comes from top-level advanced webinars to the right people [5:41] The creation of Frank's First Offer Structured webinar to be value packed and value driven for two audiences: o   Qualified attendees who could purchase the offer o   People who couldn’t afford the offer but could still take action and get results Performed a psychoanalysis of target audience for 2 weeks Researched their fears, needs, desires, goals, passions, challenges Created a strong offer that solved all of their problems [7:13] Frank’s Amazon and Google Review Mining tips: Search and read through 5-star and 1-star reviews only Copy and paste pain points and other relevant data Use info to create copy for emails and landing pages "I go by the name of The Talented Mr. Salas — the only talent that I have is I work hard."-FS [8:48] Branding, packaging, and pricing the offers: The service: Blocks of time for prepaid virtual assistant The packages: varying levels of support and titled as luxury vehicles: Low - Tesla ($197) Middle - BMW ($497) Top – Rolls-Royce ($997) [10:51] Overall sales for 1st webinar: $10K "The notifications [from Paypal] as I was doing the livestream would just pop in. It was exciting me to be honest with you."-FS   [12:13] How Frank transitioned into paid webinars: Built a brand around over-delivering and oversharing for 2 years. Because of his reputation, he’s been able to start charging for webinars within the last 60 days. “What I found is that when people pay [for a webinar], they actually pay attention."-FS [13:07] Frank's latest paid webinar:  ‘How to Get Legit Facebook Likes Masterclass’ Live training $97 price point Sends a pre-webinar email – “You’ve got 60 seconds or this is going to $497.” Price increases to $497 when the webinar goes live [16:22] Facebook group tip: Frank uses case studies within the group to motivate them by posting before and after screenshots of ‘Facebook like’ numbers. [17:05] End of webinar offers: For marketing agency owners - Facebook Like Mastermind Class Business owners that want to handle their own marketing – Frank’s consulting service Offers are only available to webinar attendees All possible objections are addressed and handled within the offer Consulting packages start at $1K/hr. and go up to 6 figures. [20:53] Frank's suggestion - choosing to run a free or paid webinar: Free webinars if… You’re just starting out and nobody knows you or your brand yet. Paid webinars if…You have a tangible skill with case studies, testimonials, and receipts. Pitch your expertise to someone with an existing list and do a JV webinar. [22:07] JV webinars split: “Everything is negotiable. Know who you are, your numbers and how you do business and be fully transparent with no ulterior motives or shadiness.”-FS  [25:41] Frank’s ChatBot funnel and new ChatBot course   Connect with Frank: Facebook.com/talentedmrsalas YouTube Talentedmrsalas.com Mentioned in this episode: Molly Keyser - Episode #21   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts

If you’re interested in selling high-ticket offers, you’ll want to listen to Adam Wenig’s story from beginning to end. Adam is in the business opportunity space and sells high-end coaching programs using his auto webinar.  Since becoming one of Joel’s students, he was able to transform his offer from $97 to $8,000 — taking him to six figures a month.   In this episode Adam and Joel tell you exactly how they were able to immediately 10x Adam’s business — sharing everything from getting $1 Facebook webinar registrations to the simple Facebook Ad that sent warm traffic to Adam’s webinar. Episode Discussions: How Adam got Facebook webinar registrations for $1 and below The adjustment Joel made to Adam’s webinar that 10x’d his business Adam’s experience using Instagram Story Ads A webinar that pulled in 2500 people from Instagram A simple yet genius Facebook Ad that sends warm traffic to your webinar A breakdown of Adam’s high-ticket blog style auto webinar funnel How to get your sales team more effective and efficient using bots How Joel is using bots and ManyChat to capture leads right away   [1:44] Adam’s story: Introduced to entrepreneurship at age 18 Started first business after reading Rich Dad Poor Dad Did well in network marketing Moved into internet affiliate marketing Made own infoproducts Hired Joel to get webinar up and running Currently in the make-money-online space selling high-end coaching programs   [2:56] Adam's original offer:  $97 offer with a $3K package upsell using auto-webinars [3:21] During their first session, Joel suggested offering $3K product right off the webinar. "That immediately 10x'd our business."-AW [3:48] Adam’s Current Price points: $2K Home study course $5K Group coaching $8K one-one-one coaching [4:10] Adam will easily cross the million-dollar mark with his webinar. [4:55] How Adam got Facebook webinar registrations for $1 and below: Wrote a short blog article discussing his discovery. Simple ad featuring his photo, one line of copy for the top post text, and a curiosity-based headline. Included hyperlinks to the registration page within the blog article.  “Not only did we get registrants for under a dollar but the traffic was warm because they heard my story through the blog article.” -AW [8:58] Adam’s funnel: Blog article page acts as the registration page Once registered, directed to a 5-min countdown page with a quick ‘hype-up’ video And video testimonials Redirected to the auto-webinar after 5-minute countdown expires Application to call to close [10:23] Conversion from application to sale: 1 out of 8 [11:10] Adam’s current testing and optimizations for his high ticket offers: Changed language in the pitch to target higher quality applicants Instead of scheduling calls, people are sent from the webinar straight to the application page Applicants are sent an email sequence to call Adam’s office [13:08] Joel's secret bot qualification strategy to capture leads right away. Can also make sales teams more effective at handling more conversations at once. [17:40] Adam is currently working on creating a plus shipping offer to bring more buyers into his business as well as new Instagram software. [18:45] Joel’s experience with a recent Instagram webinar. "I've never seen so much webinar traffic as I have from Instagram."-JE   Connect with Adam: AdamDWenig.com Adam on Facebook Instagram @AdamWenig   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

How’d you like a 75% show-up rate for your live webinar? How about a 25% take rate for a tripwire offer? Those remarkable numbers belong to Molly Keyser, a creative who teaches boudoir photographers how to book more clients and make more money. So, if you’re ready to see rates like that for your live webinar, it’s time for you to give a bot a chance.   In this episode, Molly shows you the exact methods and strategies she used to get a 75% show up rate using ManyChat, a tool that lets you create a Facebook Messenger bot for marketing, sales and support. Learn how to use simple growth tools to skyrocket your webinar registrations and effectively boost your conversion rates.   Episode Discussions: Why webinars work so well for the photography niche Ways to personalize the audience experience during a live webinar One critical component to live webinars that many struggle with Joel’s marketing objection to ManyChat An email-free registration process How to implement a one-click registration for your webinar Molly's simple tripwire with a 25% take rate A pestering yet effective reminder sequence that boosts Molly’s sales Using urgency and scarcity in your live webinar follow-up sequence How Molly frames freebies for photographers at the end of webinars and includes affiliates How long should you offer a webinar replay? Why avoiding live webinars is like throwing money away Collecting emails and growing your list with ManyChat Win the ultimate webinar mega sales bundle Molly’s bonus tip to increase webinar registrations using ManyChat growth tools   [2:22] Molly's story: Has been a photographer since she was 17 Business evolved into a profitable portrait studio Educates other Boudoir photographers online   [3:05] Has been doing webinars since 2013 but hasn't experienced true success until this year (2017). "Instead of seeking out people that were having great success with webinars, I just decided to do what I thought was best."-MK   [4:22] Webinars are 80% of her business. [4:54] Why do you think webinars work so well for your business in the photography niche? "They're personalized. Although auto webinars do work, live webinars work way better. Photography is a very personalized type of service." [6:40] "People don't understand how difficult it is to really get an auto webinar converting...If you want to go straight to automated, just work on a video sales letter." - JE [7:14] “If you do want to just go straight to an automated webinar, it's pretty much like saying you're willing to throw away $20,000, $40,000, $80,000.”-MK [7:40] Molly's live webinars each bring in at least $10K. [10:03] How Molly uses ManyChat: One-click webinar registration: Embeds a ManyChat button on a landing page that registers people through Facebook. Directed to Facebook Messenger where the registrant selects a date and time to attend the webinar. A confirmation ‘thank you’ message responds with the basic webinar info (date, time, link) [12:49] Molly's simple tripwire with a 25% take rate: After confirmation, registrants are offered a 50% discount on a $59 product designed to enhance the webinar's experience (via Facebook Messenger). [18:36] Pestering yet effective reminder sequence: Frequency: 72 hour, 48 hour, 24 hour, 6 hour, 3 hour, 1 hour [24:02] Follow-up sequence: 10-hour replay window one hour after the live webinar Sends 3 follow-up bot messages (10-hour, 5-hour, final hour) "Some of the best advice I've learned is you're not marketing well enough until you're annoying people."-MK [26:06] "All you really need is the webinar, getting people on it, and the order form."-MK [28:41] Molly’s Freebie Frame: On the final webinar slide, photographers get a no-strings-attached complimentary gift and pushes helpful affiliate software. [35:59] Her 75% show-up rate webinars had a 15% conversion rate. [36:49] Joel’s ManyChat marketing objection: “What about collecting emails? “ ManyChat recently partnered with Zapier, allowing you to integrate your ManyChat list with your CRM. Molly uses Webinar Jam where attendees have to input their name and email to enter the webinar. She collects leads from the attendees. [40:15] Molly’s bonus tip to increase webinar registrations using ManyChat growth tools: Post a lengthy status on your Facebook business page sharing a success story or a ‘helpful tip’ video. Insert a CTA, asking those interested in the webinar to reply with “yes” (will work with your word of choice) A message is sent to the “yes’s” with available webinar dates and times     Connect with Molly Ventureshorts.com/listgrowth   Mentioned in this episode: Win the ultimate webinar Mega Sales Bundle - Over $3,000 in prizes including a free subscription to Deadline Funnel Episode #17 - Interview w/ Jason Wardrop   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

There are endless methods, tools, and tactics to grow your email list. John Corcoran was able to double his from 6,000 to 12,000 during the first quarter of 2015 with partner webinars. With numbers like that, it makes you wonder why you don’t hear about using webinars as a list-building strategy more often.   Just days before recording this episode, John Corcoran from Rise25 and Smart Business Revolution, had his largest partner webinar to date — to the tune of a few thousand registrants. In this episode, he shares strategies you can use to build a large database of interested buyers using other people’s audiences (without hard pitches!)   Episode Discussions: Why you should stick to one title for your webinar How to get around the “non-pitching” policy during joint venture webinars How to follow-up with a company who promised you an email list but hasn’t delivered A process to test your new webinar and title Elements of a webinar title that gets people excited What titles worked best for John A breakdown of John’s perfect webinar timeline and what to include where Why it’s important to be clear on your webinar’s length How to lose your audience in the first 6-8 min of your webinar Why you need to be specific about the benefits of your webinar Providing proof to validate your claims What to include in a good case study How to naturally transition from educating to selling during your webinar How to end a lead-gen style webinar What to look for when researching companies to partner with Why you should have a follow-up sequence in place for everything   [2:27] John's story: Former writer in the Clinton Whitehouse & CA governor speechwriter A "recovering attorney" (stepped back from law in 2015) Started Smart Business Revolution (blog and podcast) Teamed up with Dr. Jeremy Weisz to create Rise25 – Helps professional entrepreneurs who want to move away from “one on one” client work trading hours for dollars to a “one to many” offering. [5:33] In 2014, guest posted on small blogs and progressed to Forbes, Huffington Post, and Entrepreneur. Went from 1,000 email subscribers to 5,800 end of 2014. [6:21] Learned about external webinars and doubled his list from 6,000 to 12,000 during the first quarter of 2015. [6:45] Abandoned guest posting to double down on webinars. "I did 83 webinars during 2015, grew my list to 25,000...and haven't looked back since then. [I'm] completely focused on webinars as a list growth strategy."  [8:41] “One of the best things you can do is immerse yourself with other people who are doing webinars for different audiences. Get to know them, become friends with them, and recommend each other back and forth to different organizations or individuals."-JC [9:30] Once you find a title that resonates well with your audience, use it again and again. [9:52] John’s last webinar (with Score Association): Was required to use a different webinar title but ended up with 4,500 registrants (the company’s 2nd largest number ever) Was not allowed to pitch at the end Received email list of people who opted to receive information from John (net 3000 out of 4500 emails) [10:34] How to collect email addresses from “No-Pitch” webinars: Workbook method: Ask permission from the company to distribute a workbook to registrants Create a free workbook people can download from an opt-in page and use during the presentation. The company may send their own email list to your workbook opt-in page. At the beginning of the webinar, urge attendees to download the workbook. Teaser method: Incentivize audience with a bonus given at the end of the webinar. Give the same link as the workbook opt-in. Email additional bonus later that day. [17:35] John’s New Webinar Testing Process: Share webinar internally (LinkedIn, email list) Do the same or similar versions of the webinar but with different titles over a number of weeks. Test different titles and keep track of how many people register to see what the best webinar was.  [18:30] Webinar titles: Influence how many register for the webinar, how many show up, how many buy what you're selling. When titling, find out what your audience wants. Use specific and odd numbers Include time parameters [21:08] What timeline works best for you with partner webinars? John’s method: Length: 50-60 min Intro (6-8 min): Establish who you are, why they should listen to you and exactly how they’ll benefit from the content. “The meat” (8-30min): “You actually need to teach people something or they're going to be really really angry at you.” Use facts, figures, numbers, and data at some point. Case studies (30-40min): (educational and edifying you) Naturally transitioning from educating to selling: "We've covered a lot but there's a lot more to cover. If you would like to do it a lot faster than it took me, here's a solution that can help you to get there." [25:32] "You have to have that substantial proof to validate your claims otherwise people are just going to call BS on you."-JE [32:28] When researching companies to partner with, make sure they’re doing regular free webinars and have external presenters. Watch a webinar to make sure they're promoting themselves in some way. [33:55] "You should have a follow-up sequence in place, period. For everything."-JC “I’m a sure advocate of webinars and I say go for it. Don't be intimidated by the amount of work it requires on the front end. It's pieces you put in place and will benefit from for years to come.”-JC   Connect with John: Smartbusinessrevolution.com Rise25.com   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

Joel's looked at well over 100 webinars and talked to more than 200 course creators trying to launch their webinars. But his client, Dan Henry, showed him things he’s never seen anybody in the industry do. Dan’s tiny tweaks scaled his automated webinar to $2.2 million in 11 short months. In this episode, Dan deep dives into the behind-the-scenes webinar optimization techniques he used to transform and scale his Facebook Ads course into a multi-million-dollar money making machine. Dan’s numbers are proof that even the smallest adjustments to your webinar can make the biggest impacts.   Episode Discussions: How to tell if your webinar has scalability How to boost results from cold traffic implementing the ‘Quick Win’ technique The number one thing that Dan did to crush it with his webinar A strategy that gets a 90%-win ratio on chargebacks Tested tweaks, what worked, didn't work, biggest things held true to grow and optimize webinar A testimonial trick that could double your conversion rate The challenges of scaling from a low seven-figure to eight-figure business Testimonials to help overcome buyer objections A genius way that prevents you from giving away free coaching Facebook’s crackdown on misleading ads and how Dan plans to adapt In depth-look at Demio’s features and why they’re good for the technologically challenged Dan’s successful webinar optimization techniques you’ve probably never heard of     [03:01] Dan's story: First webinar attempt had no sales Researched other successful webinar experts to model them Used Russel Brunson’s Perfect Webinar Script and made $48K the first day Learned more tweaks including Joel's tips on sales psychology Earned $2.2MM with his webinar in 11 months [6:41] Dan's webinar offer: Course price: $997 Upsell: $497 Course: How to get paid to start your own Facebook ad agency and get results for local businesses. Has all the info you'd need to run ads for your own business. [10:01] "A lot of people will come to me and say ‘Oh Joel, I don't have a make-money-online offer.' That's not what's going to tell you it'll have scalability. It's how quickly you can get results for your clients."-JE [10:28] "What do you do during your webinar that has crushed it for you?" Dan's method: Teaches a script early in the webinar that gets a client interested in hiring them. Instructs attendees to use script while webinar is in progress. 50-70% of attendees get potential clients messaging them, interested in their potential service. Attendees have potential buyers and need to purchase course to create it. [12:14] "If I wanna sell you something, I figure out a way to get you a result that's taken away if you don't buy my stuff."-DH [12:25] The Quick Win Syndrome: Where you try and get the audience to experience a quick win so they can comprehend the future and the potential of what you want for them. [14:32] ‘Social Table Rush’: After a purchase, buyer must join a private group for course access. A pinned post contains link to create user account and set password. User must use same email used to purchase. Adds to social proof and creates a buying frenzy Collects proof that customer received their product and serves as protection against unfair claims [16:42] Get a 90%-win ratio on chargebacks: Show the merchant company a screenshot of buyer’s request to join the group and a screenshot of them in the private group. [18:55] "Those were two things that caught my eye right away and I knew your webinar was crushing it just because of those two things."-JE [20:09] Dan’s tested webinar optimization tweaks: Testimonials: Take screenshots of actual Facebook post testimonials. On order page, place top four testimonials above credit card input field. Two-step order form on the checkout page: Follow ups with cart abandoners via voicemail and text through Sly Broadcast Voicemail hack: At end of webinar, unsure buyers can leave a voicemail with name, email, credit card number, and question (+$40K/mo. to revenue stream). Credit card number prevents free coaching. Deadline Funnel: When time runs out, implements a waiting list follow-up sequence. [24:00] Dan's #1 tip: “Don't create your product until you've created your webinar.” [30:46] Facebook will mark your ads as ‘misleading’ if users think they're misleading. [34:14] "The bulk of your sales all came from a Clickfunnels auto webinar, right?" "That's it. No fancy webinar software just pop in a YouTube video in Clickfunnels and a little custom code and you're off to the races." [36:16] "When you make two or three hundred grand a year, you're fine. When you start making two or three million a year, it becomes a lot more stressful and you definitely need a good husband or wife to support you because it can be very demanding."-DH [37:12] Dan uses Actionetics to tie into Clickfunnels auto webinar. Ideal for those not wanting to learn email software. [38:26] Dan sends a seven-day email sequence after the webinar and one missed webinar email. That’s it.   "People have this misconception that you have to take action. That's not true. Action isn't good enough. It's action that inspires belief."-DH     Connect with Dan: DanHenry.org Soldoutcourses.com   Other links mentioned: Breeding Gazelles by Dan Bradbury Deadline Funnels Boast.io Demio Sly Broadcast   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts

Any interest increasing your conversions by 56%? Susan Lassiter-Lyons did just that by making a few simple tweaks to her webinar —  but her success didn’t come without a few grueling sessions of trial and error. Susan is a real estate investor turned educator/course creator who trains people how to invest in alternative and unique forms of investing.   In this episode, you’ll discover what costly mistakes Susan made with her webinar, and the tweaks she made to catapult her webinar’s conversion rates. What it took to go from drastic loss to drastic grain.   Episode Discussions: Why webinars convert so well versus other conversion techniques The crucial role emotion plays in the buyer’s decision How to increase conversion rates by implementing your brand’s story in your marketing Combining your hero’s journey and future pacing Should you get rid of your webinar replay sequence? Why not raising your prices is a confidence issue Learn from Susan’s $25K webinar outsourcing mistake How to improve your conversions with aspirational marketing and future pacing Writing scripts for make money online opportunities Susan’s webinar funnel versus her prospect follow up sequence   [1:50] Susan's story: Started investing in the stock market in 1990 Substantial profit from call option on Unilever stock Began investing in real estate in 1994 Ran a mortgage company for 8 years that provided financing solutions for real estate investors Closed mortgage co. and private equity fund after 2008 stock market crash “What am I gonna do now?!” Now runs The Investor Insights — a training and coaching program for alternative investors.   [6:48] Susan first started experimenting with webinars in 2009. [8:03] Her 1st webinar (live) was for a course - "Portfolio Loan Blueprint." Thought attendees would be able to see attendance numbers. Made her friends and family log on to the webinar. 7 attendees aside from friends and family Sold 3, made $300 "Webinars have always been one of the top two ways that I can generate revenue in my business. “-SLL [10:03] Susan crafted a webinar funnel for each of her products: Marketed directly to webinar registration page and held a live webinar. Marketed directly to opt-in page that directed to a video sales letter or long-form sales letter. Used follow-up email campaign for non-buyers. "Take that prospect follow-up sequence and stack it up against a webinar funnel. My webinar funnel outperforms that prospect follow up sequence by a factor of about 4 to 1." [11:00] Why do you think that is? Why such a dramatic change? The buzz around event marketing. Has a higher perceived value than a training video or email course. People get to know you. They get to see & hear your personality and authenticity come through.  [12:54] Webinars do so well versus other forms of conversion techniques due to the comprehensive ability to learn via video or slides or audio versus reading only. [13:13] “With webinars where you teach a little bit and you inspire them and give them hope — it's like the ultimate form of content marketing."-JE [15:42] Outsourcing Oops: Susan’s highest conversion rate before outsourcing webinar creation ($25K): 11% Conversion rate for 1st webinar after outsourcing: 5.5%  [16:55] Susan on her first impression of Webinar Accelerator:  "I was one of those people that that said ‘Ugh, look — I've been doing this long enough. I know how to do this. I just need that software because the software will have that thing I'm missing. I don't need to go through that training because he can't tell me anything. Big mistake." [17:07] “I came across so many great nuggets going through your training and hearing your program through Webinar Accelerator that I was able to make a few simple tweaks...and get incremental pickups in conversion." [17:33] The tweaks Susan made to increase conversions: Cut webinar content in half. Incorporated more emotion by incorporating her story and Hero’s Journey. Integrated the Future Pacing technique [19:24] A confused mind doesn't buy. [20:44] The Hero’s Journey: Where did I start? Where have I gotten to? What did I learn along the way? What setbacks did I have along the way? “This was my whole journey to figure out this solution and here's where I am now as a result of that…and people want to hear that!”-SSL [23:30] Susan’s transformation with ‘Master Lease Option Method’ course: Old attendance rate (06/16): 34.6% New attendance rate (07/17): 24.3% Old earnings per registrant: $8.05 New EPR: $13.44 Total sales percentage increase: 56% [26:34] "I would never encourage getting rid of the replay sequence but it all depends on your cold market strategy."-JE [30:47] Raising your prices is a confidence issue. “Using the training from the Webinar Accelerator...it's had a significant and fast impact on my business already, so I'm really looking forward to aligning with you more in the future so that I can take it to the next level. “-SSL Connect with Susan: Theinvestorinsights.com   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts    

Roller coasters are usually fun — but not so much in an entrepreneurial theme park. Many business owners and entrepreneurs struggle with overcoming the obstacles that fluctuations and inconsistences produce. And they prove to be exceptionally disheartening when it comes to their webinar strategies.   Jason Wardrop is the founder of Arsenal MKG, a social lead generation platform tailored for real estate agents. He’s been Joel’s client for over a year and in this episode, you’ll get a behind-the-scenes look at a year of Jason’s webinar marketing angles and funnels — the successes, the flops, the good, bad, and ugly. But most importantly, how he transformed his webinar’s roller coaster of success into the ultimate ride of dependability.   Episode Discussions: Simplification of your message is vital to your success Why Jason’s first webinar strategy ‘tanked’ Reasons to target the beginner market The timeline of Jason’s webinar roller coaster The standard follow-up sequence for live webinars Knowing your target market and speaking to their desires Why “the more you email, the more money you make” doesn’t always work/isn’t always true The curse of the expert A winning headline formula for your webinar website Joel and Jason’s mindset shifts that ultimately boosted their revenue Joel hasn’t seen this in any market other than real estate (he’s still perplexed) Why the standard follow-up email sequence may not work for the real estate market A breakdown of Jason’s email sequences: Fails and wins Why 24-hour webinars psychologically make sense for cold traffic The brilliant sequence strategy Jason uses for cold traffic Joe’s creative writing advice for webinars The 2 game changers that increased Jason’s webinar conversions An ideal time to target real estate agents with your webinar Value-packed tips on how to resonate with your target market and create a bigger impact with your webinar   [1:47] Jason's story: Has been an entrepreneur for 7 years (online marketing) In 2015, founded Arsenal MKG -a social lead generation platform that helps real estate agents generate leads for their business. [2:45] Webinar history: Marketed software to network marketers Ran webinars for weeks without success Targeted real estate market using the same webinar with a few minor tweaks Had two sales the first week. Realigned marketing to target real estate agents [4:33] Jason's original offer was $300/year. Increased to $497. [5:29] "I was attracting unemployed engineers and that was the first major shift I had — I can't sell to broke people. So I can take the exact same offer and sell it to a different audience and charge more money for it."-JE [7:26] Jason sold 4/week but saw potential to increase. [7:53] One of Jason's big mental shifts: realizing he wasn't selling more because he didn't feel like he could fulfill more than 4 people. [8:16] Once Jason put his fears aside, he scaled up his sales to 8, sometimes 11 per week. Totaling $10K per webinar. [9:17] Jason had his biggest day ever right before the end of 2016. But his first webinar of 2017 was "total crickets." [10:03] The roller coaster begins: January of 2017, Jason's list had approximately 9,000 people on it. February - he sold a $37 mini-course resulting in a $12K increase from his biggest month ever. March - sales increased $20K. April - sales dropped and became inconsistent. May - Jason takes a break to work on revamping the webinar. June, “I launched my webinar thinking it was gonna kill it and then I realized my messaging was totally off and rewrote [the webinar] three times before I got I working again." [15:21] Jason’s two game changers: Simplifying the webinar to make it more consumable for his "non-tech savvy" market Recreated the offer itself to resonate with his market. [17:39] "It was the same offering but instead of saying, 'Hey, we'll set up one lead generation campaign, we'll get you to thirty leads per month consistently."-JW [19:02] "As you're trying to sell your own products, services or courses, we have this curse of the expert I see all the time with the webinar campaign."-JE [19:49] Headline formula: Who you're talking to + what you want them to become. [20:25 Joel and Jason finished reworking the webinar end of June. 1st webinar results: Sent to list, no paid traffic Totaled almost 300 registrants 50% show-up rate Immediately had six sales Within 24 hours, 5 additional sales 11 sales after first week [23:11] "I had never seen follow up sales — let alone double the amount of sales — so I was so pumped about that."-JW [23:32] "Whenever you look at the market size, the beginners of any market are always going to be your biggest pool and usually your most attractive pool."-JE [25:00] Jason breaks down his 5+ failed follow up sequences [26:08] Jason's current sequence (for 24-hour webinar): Thursday morning - Live webinar (he's found it to be the best time that works for agents). Thursday afternoon - Sends a webinar replay email to follow up with non-buying attendees. Introduces urgency. (46% open rate) Four hours before offer expiration – intense urgency to ‘go in and check it out.’ Non-attendees receive an email invite to an encore auto webinar that starts at the top of every hour. Non-openers receive an email with a different attractive subject line. [28:42] Joel compares and contrasts Jason’s sequences. [29:29] 24-hour webinars psychologically make sense for cold traffic. "I think it's brilliant and it tipped the tables for you 100%."-JE [30:37] How cold traffic responds to frequent emails: "They've never heard your name and all the sudden this random Jason Wardrop guy has emailed me 4 times in one day?!...Take me off your list!"-JW [32:02] Joel's creative writing advice for webinars: Don't pigeonhole yourself into a specific formula. [33:06] Jason’s future: Looking to launch software into the insurance market (and possibly fitness). [35:32] "Just gotta hustle and sprint while it's all still working good because you know that winters can always come to any business."-JW [35:40] What's your ROI now on your ad spend with this new cold traffic webinar? It's 3x in week one and I haven't put upsells in place." [36:52] Joel's takeaways for the audience: Analyze what market you're really speaking to With the beginner market, there's always leads coming in. Think about it just like a funnel: The most educated, moderately educated, and the uneducated. If you can speak to the uneducated, you speak to all of them.   Connect with Jason: Arsenalmkg.com – to check out the official Yoursocialsystem.com – to check out Jason's webinar funnel Yoursocialsystem.com/system – to check out Jason’s automated webinar Facebook - to reach out and ask questions   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts

‘Make-money-online’ and ‘business opportunity’ aren’t the only niches crushing it with webinars. Annie Grace has experienced serious success with her automated webinar for her course on overcoming alcohol addiction. Through personal experience, her webinar, and her website, ThisNakedMind.com, she’s inspired the positive transformation of many lives.   Annie’s story is the perfect example of how to profit from your story, passion and course using webinars. And if you still don’t think it’s possible, wait ‘till you hear her before and after stats.   Episode Discussions: Why Annie’s initial launch failed to convert Mindset’s role The simple website tweak Annie made to increase conversions and sales The debate on webinar lengths – is there a right and a wrong? Thoughts on Jeff Walker’s, “Launch” How to get over the awkwardness of using urgency and scarcity to sell The first things Joel looks at when reviewing a webinar and why Guarantees are the quickest way to boost your sales What to do when you’re scared of making a really strong guarantee Changing a mindset in the webinar is more valuable than providing answers and solutions The one thing you shouldn’t do when talking to a very hot market Webinar feedback: The value in leaving a webinar with hope The Expert Curse and how it lowers conversions Annie’s before-and-after-webinar funnel stats Joel’s secret ‘2-part guarantee’ tip for all courses The 3 goals every webinar should have   [2:06] Annie's story: Was the chief marketing officer for a large offline marketing corporation Found herself consuming more alcohol and wrote about the experience Book was well-received and grew a passion for changing lives Created a video course and jumped into full blown entrepreneurship Launched video course last October - saw low conversion rates Got pregnant and launched auto webinar 7 days before she had her child [5:03] How did you first try to launch your course and what were your ideas? Was getting a significant number of organic subscribers Book sold well on Amazon but offered a free download via landing page Wanted to get it into as many hands as possible Read "Launch" by Jeff Walker and tried to do the 4 video sequences. Converted 1 out of every 100 Those who did buy praised the course [5:41] "I knew I had something really great but I just couldn't figure out how to sell it."-AG [6:22] Missing urgency factor by presenting offer at the end of a 10-day email sequence.  [6:38] "I started thinking a webinar. If somebody was looking for it, they could consume it and quickly get where they needed to get.”-AG [7:10] "If you're talking to a very hot market, you can't hold back the product because you're only reducing your own success. Any time you add a step, it's just another drop-off point."-JE [7:58] When did you kill the PLF style funnel and transition to a webinar? Annie spent her pregnancy trying to figure out how to better sell her course. Went through Russell Brunson's ‘Funnel Hacking’ and downloaded Joel's case studies. Launched auto webinar 7 days before having the baby. [10:31] Changing someone's mindset or belief in the webinar is more valuable than providing answers or solutions.  There’s more value in breaking belief patterns because it enables growth and freedom from their problem.  [10:59] Resonating with Annie’s audience and their experiences: They experience cognitive dissonance They feel alone The struggle is long and hard They'll have to give up their social life Alcohol duped into them into thinking they need it to have fun  [11:57] “I can free somebody by giving them neurological and scientific examples that those things aren't true. They leave the webinar with hope that there is possibility for change.”-AG [12:26] The ‘Expert Curse’ — “When people think they have to teach on the webinar. When you teach so much, you confuse them. A confused mind doesn't buy."-JE [12:42] Inspiration, transformation, and hope is the whole goal of the webinar and it's conflicting for experts to hear and understand that. [13:27] Stats: Annie's course is $597 on website, $397 through webinar Made $8K/month before webinar $40K/month after webinar Sold 10% via Facebook ads Mostly organic traffic  [14:39] People enter webinar funnel via links shared on popular forums Gives product away for free Sells more books, gets more amazon reviews Offers webinar access in final email of the sequence Website has 80K visitors a month Generates $.50 per visitor [16:51] Funnel: Register for webinar Reminder email sent 10 minutes before start View webinar ‘Replay’ email next day Then ‘final chance to watch replay’ email. [19:44] Annie wants to launch a 30-day alcohol experiment for those who want to make more mindful decisions about drinking. [23:09] Her webinar is 2 hours long. [24:43] "Putting urgency and scarcity around it felt really awkward. What I realized is that I actually want people to act." [25:24] Annie’s guarantee: 30-day course with a 60-day guarantee. "The truth is that I do believe now that I'm doing somebody a disservice if I don't get them to actually act."-AG [26:06] The first things Joel looks at when reviewing a webinar: the offer and the guarantee. [27:44] Joel’s 2-part guarantee for all courses: Part 1: 30-day money back guarantee Part 2: Course completion credits "A sincere intention to help people always makes the best business at the end of the day."-AG Connect with Annie: Thisnakedmind.com This Naked Mind: Control Alcohol: Find Freedom, Discover Happiness & Change Your Life   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

After hearing his name over and over again in the industry, Joel couldn’t wait to interview David Schloss on Sold with Webinars — and for good reason. If you’re currently running or even considering paid advertising, pay close attention to this episode. If you’re not part of either crowd, perk your ears even more.   In this episode, David compares the different mediums, markets, and methods of the past with what’s working now — specifically Facebook, YouTube, and Instagram. Bottom line: You’ll learn valuable tips and tricks to get you running profitable advertising for your webinar campaign. Episode Discussions: The most effective way to advertise a webinar How working in reverse can benefit you Why David does the opposite of what everyone else is doing Is nurturing your audience really necessary? The key to dramatically improving your retargeting costs Why to use caution when using industry celebrities and leaders in your ads The quality of traffic from YouTube vs. Facebook Why results are different between Facebook and YouTube The dos and don’ts of YouTube ads Best practices for creating and optimizing responsive YouTube Ads Tips and pointers when starting your YouTube channel from scratch YouTube is a long game Comparing YouTube and Facebook audiences and the way they register for webinars Two types of Instagram ads that improve your chances of success Vital things to consider when advertising on Instagram Mashup videos explained and how they help generate more leads for your service Follow these YouTube channels to perfect your webinar marketing The importance of entertaining your YouTube audience Writing Facebook Ads: Copy, image, or headline first?   [2:01] David's story: Started agency in 2007 by using funds intended for his school education Google-searched ways to support himself Spent 3 years doing SEO and video marketing for local businesses All agency’s clients were hit by a massive Google update Agency transitioned to strictly paid social advertising 2 years later Currently caters to 40 clients at a given time Assists info publishers, real estate investors, coaches and consultants, etc. with social ads and distribution of their online product Spends almost $2 million a month on ads [5:26] David runs webinar ads for over 50% of his clientele and spends roughly $1 million in webinar ads. He specializes in webinar ads and high-ticket funnel ads. [6:12] Facebook webinar ads: 2014 vs. 2017 - What’s changed and what’s working today? Cost increase Bids gauged more on engagement "We're almost creating a half conversion campaign, half engagement campaign."-DS Longform, story-based ads see more success Direct, straight-to-the-point, no CTA "Long gone are the days where you can just 'click here' and register."-JE [10:27] "You're in the business of interruption but you're also in the business of creating conversation."-DS [12:22] What is the most effective way to advertise a webinar? "I don't nurture anyone to jump on a webinar. If your message is aligned with the individual reading it, they'll naturally click and apply or register."-DS David believes a longform ad is enough to convince someone to sign up for your webinar. [14:12] Why do the opposite of what everyone else is doing? "When the masses are hearing one way of doing it, that's your opportunity to try the opposite."-DS [15:27] Joel is an advocate for starting at the closest point of sale as possible. [16:30] Improve retargeting costs: Create video campaigns that giveaway nuggets of valuable information Build video audiences Measure the engagement of each video Combine most engaged audiences Deliver the true retargeting ad to get them back to the webinar or register Key point: Use video [19:07] Lowering your cost per lead. [20:36] Using industry celebrities/ leaders in your ads: Make sure they're OK with it. Consider the audience unfamiliar with the celebrity [22:11] YouTube What worked on Facebook may not work on YouTube Audience attention spans differ [25:09] Mobile optimized page for YouTube ads should be: Short To the point Be above the fold Desktop ads can include longform opt in pages [26:22] YouTube audience isn't as click-happy as Facebook "They won't click anything unless you're entertaining."-DS [27:04] The YouTube audience is accustomed to watching longer from content [27:50] “When you start your YouTube channel from the beginning, it's going to be very disheartening. It's going to suck."-DS [29:40] Bottom line: The people on YouTube are completely different than Facebook in the way they register for webinars. [30:39] The quality of traffic from YouTube vs. Facebook: Depends on your end goal. [34:58] What to be aware of when you advertise on Instagram: Like, Facebook, it's either image or video Video content is limited to 3 to 60 seconds depending on your objective. There's no CTA [35:56] Two types of ads that work well on Instagram. [37:32] Mashup videos and how you can use them to your benefit. [42:05] When writing a Facebook Ad, do people notice copy, image, or headline first? Video and image Headline Ad copy   Connect with David: Want to discuss advertising and what you can do to improve your ads and funnel? Need David to run ads for your business? - Email direct: david@convertrio.com Get to know David - Facebook.com/schlossy (nickname since elementary in case you’re wondering)   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts    

Creating urgency and scarcity can drastically improve your sales conversion numbers, but how do you avoid sounding sleazy and still get your audience to take action now? Master direct response marketer Jack Born developed the answer by creating Deadline Funnels.   In this episode, Jack talks about what lead him to develop software that provides ethical and legitimate deadlines and how to implement psychological triggers into your webinar and marketing funnels using the power of deadlines.   Episode Discussions: A deadline tip anyone can use right away, even if you’re not using Deadline Funnel The advantages of a minimum viable funnel Why a live webinar is the ultimate minimum viable funnel What type of webinar works best in a saturated market Why it's so important to make sure your deadlines are ethical and have integrity How using deadlines can make your future offers more effective Words to emphasize in your copywriting and scriptwriting that create urgency How to incorporate deadlines to add value inside an offer The endowment effect and how to use it in your copy The best way to go into a cold traffic automated webinar funnel How to use deadlines to sell physical products A powerful way to improve your funnels using feedback and redirects The importance of investing in a good customer support system and team A special offer for the Sold with Webinars audience    [2:47] Jack's story: Created a "super ugly website" that served as job board for the healthcare industry for free. After a year, wife started getting real about progression and making money. Quickly learned about the power of deadlines. Received a help-wanted email proposing a challenge to applicants Won challenge and became marketing manager [12:32] "Too often we price things lower than we should.”-JB [12:58] Joel's recap: "You did $28K in sales in 48 hours after you started shutting off the free accounts. It was the first experience you had with an actual deadline.” [13:29] "It was that surge of sales at the end driven by the deadline that I was thinking… ‘wouldn't that be cool if we could build that into our system?’"-JB [14:42] Jack wanted to have a deadline that met automated sequences but did it in a way that was completely authentic  [15:48] The first time you launched this and did an actual deadline funnel, what were the results? "Our current clients are seeing anywhere from 35% increases to 100% lifts so it's doubling their results.” [17:40] Almost everyone implementing the automated evergreen deadline funnel sees a double to triple digit increase in conversions [19:08] Jack explains why a combination of deadlines works best for webinar funnels. [22:33] Joel discusses the potential effectiveness of incorporating payment plans with an automated deadline. [24:21] Jack's deadline tip: send more than one email on the last day. [27:21] Simple vs. hypersegmented email strategy [28:31] "A 90% complete funnel is not gonna make you any money."-JB [29:32] "A live webinar is the ultimate minimum viable funnel."-JE [30:39] If the market is saturated with webinars, go live before you go evergreen. [31:17] Make sure your angle, hook, and content is supreme before going automated. [32:37] One of the most popular integrations people ask for is webinar integrations, specifically EverWebinar. [33:14] Why it's so important to make sure your deadlines are ethical and have integrity. [37:50] Use words that emphasize the value in the opportunity your audience has and create urgency by letting them know what they'll miss out on. [38:48] Writing copy using the endowment effect. [39:39] Jack uses a soft offer plus… conditional double-your-money-back guarantee on top of unconditional money back 14-day free trial pay nothing today free onboarding call several bonuses [42:31] The best way to go into a cold traffic automated webinar funnel: Give a free trial (value first) and then start charging. [44:45] If you're not using urgency and scarcity in your funnels, you're losing sales. [44:52] Tips on using feedback and redirects to improve your funnel. [47:53] A special offer for Joel's audience Deadlinefunnel.com/special Use promo code: Joel [48:50] Jack's support team offers live chat and free 50-minute onboarding calls.   Connect with Jack: Deadlinefunnel.com/special – sign up for the free trial and exclusive offer for the SWW audience Deadlinefunnel.com   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

David Abrams, a true entrepreneur at heart, knows the true elements of a successful webinar — relationships, connections, and simplicity. That’s why he decided to create Demio, a user-friendly webinar software platform that would easily accomplish all.   In this episode, David shares the secrets to connecting with your audience, tips to boost conversion rates, and why the simplicity of Demio works to help business owners effortlessly and effectively create a powerful, high-quality webinar.   Episode Discussions: How to increase your conversion rate and increase connection with your audience Why webinars are so impactful and have high conversion rates The effectiveness of webinars and sales pages and how they differ Webinar’s expansion into e-commerce The success of webinars in niche markets Key things to implement into live webinars to make the best experience possible Why engagement plays a vital role in webinars and how to do it The downfall of offering a freebie toward the end of a webinar and what to do instead The hook of testimonials and why they work The one thing you may not be aware of or testing in your webinar and how it affects your success   [2:24] David's backstory: Started in marketing and business as a web designer Built a web design agency Learned online marketing through internship turned full-time marketing director position Used webinars at the company as a tool for growth Grew business from $0 to 7 figures/year Left company and partnered to create marketing funnels Webinars proved to be the most consistently successful system Built deep funnels with segmentation Marketing and segmentation automation wasn't easy   [7:23] Demio was created to solve the company’s own problem. [8:07] "What we really wanted was simplicity. What realized it was the key to webinars." [8:41] While developing Demio, David focused on: Reliability Simplicity Ease-of-use What attendees love and presenters love to use High quality [9:34] Explain what you mean by simplicity and why it's so important. What challenges did you run into to separate yourself from the competitors? "The idea of simplicity is that you want to be able to do the core things very well, get it done quickly, and get a result. No one is buying a webinar tool to play with it. They want a webinar tool to connect with their audience." [11:17] "It doesn't matter what business you're in, simplicity is always important." [12:46] What's the key concept that you guys focused on when you launched Demio? "The key is connection. We want to connect you with your audience. The core essence of a webinar is building relationships." [14:25] The idea of the webinar is to connect with your audience, build relationships, build trust, and transparency. Whether you're selling a product or training, you want your audience to know they're in good hands. [15:01] When people jump into the online world and look at different types of funnels, they think 'automation', but you'll get better conversion rates the more you can talk to somebody one-on-one." [15:55] Webinars allow you to have a one-to-many sales process. The more intimate you can get with your customers, they more you grow. [16:22] Demio offers a free one-on-one demo to connect with their customers. [16:57] Webinars convert high because the event itself it so powerful: real built-in scarcity real relationships excitement engagement scalable easy to do [19:47] Key things to implement into live webinars to make the best experience possible The big promise Incentives to stay on the webinar Be engaging [22:40] The downfall of offering a freebie toward the end of a webinar and what to do instead. [25:19] One thing you're may not be aware of or testing with webinars. [25:45] "Understand what's happening, where attention and focus is going and how you can change where you put engagement points."    Connect with David: Demio.com - Live chat at or experience a one-on-one demo! Official Facebook Page Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts

When it comes to selling your program or digital course, the way you deliver your message to your audience could mean the difference between getting them to take action and not. So, what’s the best method to get people to understand what you’re trying to explain?   In this bite-sized yet beneficial episode, Joel shares his expertise on how to creatively craft a message to resonate and motivate your webinar audience.   Episode discussions: The difference between good instruction and bad instruction Why “features” don’t sell How to sell using stories and why it works Steps to crafting the perfect story     [3:45]  Good instructors take the same content but teach it through different mediums. Tell you the student to read the material and come to class and give examples and try and help you understand it through different ways of explaining it or teaching it.   [4:31] With sales presentations, you're trying to tell through story why they need to jump on board and why it's important to them. [5:00] Write with benefits and features… “Features don't sell. They're things they get inside the program. Benefits are the results you get from the features of the content you learn inside the material. Too many are focused on talking about the features and regurgitating information within the course.” [5:33] When you're telling through story how you discovered your content, you’ll move your audience and get them to take action on your course. [5:46] Joel's challenge: Craft stories to your audience of how you came to realize what it is you're teaching them. Put yourself back in the situation of whatever transformation you're teaching them and how you discovered it. Dig deep into the emotion of what you were going through. [6:27] "The people on your webinar wanna know that you've gone through their experience and they wanna know how you can help change them."   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

Shanda Sumpter is the founder of the multi-million-dollar company, Heartcore Business. Through it, she provides a step-by-step system to help people transform their financial lives and create their dream business. She also just set the record for the highest performing webinar Joel has ever launched straight to cold traffic.   In this episode: Joel and Shanda discuss the process of launching a webinar to cold traffic including how long it really takes, the idea of tying a core message to your webinar, and the pressing importance of financial self-reliance.   Episode Discussions: The creation and genuine mission of Heartcore Business How many hours it really does take to put together a webinar Takeaways from the Todd Brown marketing event Why the technology takeover makes financial self-reliance more important than ever Shanda’s “ah-ha!” moments and lessons had while working with Joel Evergreen and live conversion rates for Shanda’s webinar How Joel helped Shanda articulate the overall mission of her webinar Joel’s valuable advice for anyone working on their own webinars Shanda’s prediction on whether her webinar will outperform her infomercial and why   [1:56] Shanda's story: Owns Heartcore Business - named after her mission to “run the company on point with audience and customers.” Helps people build audiences and create reoccurring business models. [3:41] Working with Joel: "We teach webinars inside my company but I'm not an expert. It’s just a piece that everybody needs to be doing in order sell virtually and leverage your time."-SS Contacted the Genius Network to find the best assistance with her webinar. Was referred to Joel several times. [4:45] Shanda put in over 50 hours of work on her webinar. [5:25] "It usually takes us about 40 hours when we create a webinar from scratch. People don't really understand how much work goes into it."-JE [5:45] Shanda's "ah-ha" moments and lessons working with Joel. [6:58] "I thought that I was specific because I'm so direct and to the point but I was missing a lot of steps!"-SS [9:29] What was the most important part for you in the webinar flow? "The details. Like me teaching what a generator email is or how to get influencers to promote you...It never dawned on me to explain those details."-SS [11:08] Shanda's evergreen version is converting just over 14%. Live version- 15.5% [12:01] Working with Joel helped Shanda realize her overall mission was to help people be responsible for being financially self-reliant. [12:43] “You can't blame your situation but what you can do it get something like a webinar working for you and build a great audience that you can push through that webinar."-SS [12:53] Shanda had only done webinars that converted with her email list but this webinar is converting with cold traffic. [14:06] Her offer is $997and converting at 15.5% and 14% evergreen on cold traffic. [15:39] Shanda speaks about being financially self-reliant - "Right now, they're saying (by 2020) that 5 million jobs are going to be replaced by technology. If you don't plan for it, then it will be a devastation in your life."-SS [18:06] Joel recaps the key takeaway: "The soul mission of self-reliance and being able to support a thesis that you present"-JE [18:17] Joel shares his highlights from the Todd Brown marketing event. [19:46] "It was a blessing working with you. I really appreciate and definitely will continue to refer your customers because you're fantastic at what you do."-SS [20:01] Joel’s advice for those working on their own webinars: “You have to understand this takes time. It’s not meant for beginners. This is an opportunity to add multiple subfigures per year but you have to be in it for the long haul. It takes at least 40-60 hours of in-depth work to get your message out.” [21:03] Shanda's done two infomercials. [21:12] Does (your webinar) have the potential to outperform your infomercial?" Yeah. Our infomercial is running online right now and converts better online than on TV." [22:42] "You're spending $12K to $20k a week to test and tweak (the infomercial funnel) where a webinar, you can literally run some traffic to it and go 'that's not working, let's adjust this'. It's the same process on an infomercial but you need some deep pockets."    Connect with Shanda: Heartcore Business  - Facebook ShandaSumpter - Instagram HeartcoreBusiness.com   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

Scott Oldford has produced remarkable open rates, click-through rates, and conversion rates using messenger bots and automated technology inside of Facebook — not using his own email autoresponder.   In this episode, Scott gives insight into how he’s leveraging webinars in his business to generate new sales and produce more content. Did we mention he’s fantastic with lead generation?   Episode Discussions: The 2 types of bots and the best one for your business Implementing different types of webinars inside lead generation An in-depth look at the purpose of bots How Scott uses natural stories, no scripts, and fun to sell with webinars Shiny Object Syndrome – The struggle is real Different stages of where you can implement webinars and live training for conversion mechanism Scott’s prediction for Artificial Intelligence Facebook messenger bots/autoresponders deconstructed A specific lead generation strategy that Joel believes will dominate internet marketing Scott’s main funnel that includes a 5-day challenge that’s generated millions   [3:07] Scott's golden nugget #1: "People love methods and processes. They'll remember a process before they'll remember you." [3:43] Scott's intro: Best known for "being behind a computer and figuring out how to break things." Has been an entrepreneur since he was 7 Went into $726K in debt by the time he was 21 Started over in 2015 Generated $500K in his first year and $3 million last year [4:14] "I help entrepreneurs grow from a bit below the six-figure to seven-figures quickly. It's easy because it comes back to lead generation." [5:03] Adopted his mindset toward lead generation from the book "The Millionaire Fastlane" - MJ DeMarco [7:25] Scott and Joel connected at a mastermind in San Diego. [7:44] How are you leveraging webinars in your business to generate new sales and produce more content? "Number one, if you wanna be great, you have to realize there's only one of you." [8:52] Scott was funding his company on his girlfriend's credit card when he first started out. He had to figure out how to get as many leads as possible, how to build an audience and how to get as many sales as possible for as least as possible. [10:16] The idea is to use the "Sidewalk, Slow Lane, Fast Lane Methodology." [10:41] Scott's webinars last around 3 hours. His show up rates are 50%+. [11:00] How Scott uses natural stories, no scripts, and fun to sell with webinars. [12:15] His main funnel starts with guides, leads to a 5-day challenge (has generated millions of dollars) and then a 3-hour implementation session. [13:03] Anyone who joins your webinar has known you for how long? “At least 10 days.” [14:56] Scott has one evergreen webinar (implementation session that sells $2K product). Uses a different funnel for the high-ticket program. [16:29] Does 2 live streams a month and 2 webinars a month. [18:57] Joel recaps the funnel. 'We all know that webinars are the best conversion mechanism to get people to make a commitment to a purchase." [20:52] An open discussion: Artificial Intelligence and bots for lead generation. [21:29] Scotts prediction for A.I.: "By 2021, you won't need to make a marketing funnel anymore." [23:59] What's a bot? "It allows you to scale intimacy." [24:28] 2 different types of bots: Smart bots - respond to your language Dumb bots - "yes/no's" (qualifications) [25:24] A bot is a new way to gather and direct attention. [26:29] "I think every business should have a dumb bot that qualifies, engages, creates awareness, and takes attention." [29:43] Joel recaps: "The future of marketing and lead generation is changing as we speak." [31:27] Facebook's autoresponder and Scott's 89% open-rate success. [34:19] Joel recaps the episode discussions including Scott's incredible open rates and conversion rates. [35:55] "I don't try the typical BS webinar tactics anymore. In my opinion, I don't want to have idiot dumb customers and that attracts a lot of idiot dumb customers."-Scott     Connect with Scott: SSFMethod.com – Join the 5-day Marketing Funnel Challenge “Or just Google me”-Scott   Mentioned in this episode: The Millionaire Fastlane – MJ DeMarco   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

Taylor welch is co-owner of Traffic and Funnels, a 6-figure per month business.   In this episode, he discusses how he leverages webinars to attract high-quality, high-paying customers to his business in a short period of time.   Episode Discussions: How to attract high quality clients if you're a consultant or a service provider using an automated webinar Why automated webinars are great for stability How to get client flow on-demand and on a consistent basis Different types of services to sell through webinars How webinars help with filtering high-quality clients Metrics to use when measuring the success of your webinar   [2:22] Taylor's story: Owns company with business partner Chris Evans Chris (traffic side) - Taylor (copy & sales side) Met while Taylor was a freelance copywriter Started company 1.5 years ago Has grown business to several million per year. Helps clients stabilize their acquisition (with aid traffic and funnels) Uses an auto webinar to help filter higher quality clients [3:59] 98% of Taylor's clients use webinars. [5:19] Taylor's most embarrassing moment — taking money from this first client. [6:03] "... I was a talented, skilled copywriter with millions of dollars in sales behind my work and I couldn't figure out how to get clients. Once I nailed that, I got passionate about helping others skip over that same year and a half. That's kind of what we do today." [7:07] What are the different types of services that your clients use webinars for? Copywriters, people who run paid traffic for clients, automation experts who build funnels, consultants, coaches. etc. [8:12] "One of the biggest things besides building that webinar funnel is helping people not niche down into an industry, but get specificity around the problem they're solving for people." [9:29] Joel is a client of Traffic and Funnels and shares his experience. 10:20] A rough overview process of Taylor's webinar. 14:45] "I love webinars because of how much you can do so much with one 45 min to an hour-long webinar." [15:51] Writing copy or creating webinars for non-ROI type clients like life coaches: "The catch is making sure you don't limit RIO to money because you've got emotional RIO. You've got monetary RIO, time freedom RIO, fulfillment and life goal RIO." 18:15] "Just gotta diagnose. What is it that people want and what is it that's keeping them from getting what they want.” [20:54] What key metrics in terms of the funnel do you use to decide whether or not it's working? "We have a video that shows you what you want at each phase of the funnel for opt-in listings." [21:36] Taylor's KPI (Key Performance Indicator) breakdown. [25:00] "We have a lot of clients who only do twenty grand a month but they're happy and they don't work more than 30 hours a week and that's their dream life." [26:47] Joel recaps Taylor's webinar numbers. [30:28] "One of the things you can do with a webinar is display your personality." [32:43] "What's the craziest thing you've seen somebody sell from their feeder funnel?" "What's the maturity rating of this audience?" "You've gotta expose where someone needs help and show them how you can be a plausible solution."     Connect with Taylor: Official Website 4-pillar video   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

Charles Byrd is growing his business organically through non-paid marketing methods. Translation: He doesn’t use any paid traffic to grow his list. Instead, he methodically and successfully uses joint ventures and affiliate webinars. In this episode, Charles shares how to leverage other people’s audiences to promote products and services using JV ventures and affiliate webinars and how and why everyone wins.     Episode discussions: Tips on how to reach out to influencers on Facebook Good strategies to help build your list, make sales in the process and build goodwill in the marketplace The difference between webinar swaps and affiliate or joint ventures The best ways to make connections at live events The most important asset in your business when it comes to webinars A look into Charles’ productivity course, “Zero-to-60 with Evernote” Why webinars are ideal for promoting to other people's lists How to meet high-quality connections   [1:58] Charles intro: 15-year career in Silicon Valley "I thought, 'Hey! I wanna work for no one!" Launched a productivity course focused on teaching entrepreneurs to "kill the chaos of info overload by learning to apply Evernote to their business and life". Had no list and pulled people in through LinkedIn connections Learned how to do joint venture partnerships  [4:06] Webinar swaps: promote your partner's webinar to your audience in exchange for promoting your own product to their audience.  [4:19] Affiliates or joint ventures: promote someone else's product to your audience and split the revenue from that webinar. [6:28] Charles' first webinar had over 1,000 people on it. [7:12] "Lots of people want to be more productive and in fact, 92% of people I speak to have heard of Evernote, 3/4 of them already have it." [8:56] Joel recaps: “Essentially what Charles is doing is leveraging other people's audience to grow his own audience.” [9:19] "Your list is your most important asset in your business." [9:55] "It's a win for them because you're bringing their people this fresh perspective and good ideas and a win for you because I started with no audience." [10:40] What does the process look like when you reach out to bloggers and podcasters? "Find groups that have the kind of people you're looking for on Facebook like entrepreneur groups and internet marketing-type groups." [12:06] If you don't already have a network, Charles recommends you: Find active members in the groups comment and like some of their stuff contribute to the conversation message them [13:22] Joel recaps: Charles is finding his target audience of influencers first and engaging them by liking and commenting on their Facebook posts. [15:35] "Ping em and ask. I've never had anyone decline. Why wouldn't they take a meeting, ya know?" [16:02] The best outreach strategy is adding value to them first before you ever ask for anything in return. [16:47] Like and share their posts and introduce them to people who can help them with an issue or solve a problem. [18:06] "Let’s say you're home alone. It's crickets. It's quiet. You're an entrepreneur wondering why the world is so quiet...this is how you start getting more interaction." [20:02] Charles did 5 partner webinars in 9 months. Now he books 2-6 webinars every week. Sometimes 2 webinars a day (books them Tues, Wed, Thurs). Grows his list at about 2,000 a month. [20:49] He's grown his list from 0 to 7,000 in about 4.5 months. [21:42] Why do you think joint venture webinars and promotions work so well for this strategy? "Because you're providing value up front." [22:09] "You gotta light their imagination and awareness to the bigger impact the message that you're sharing has." [22:36] The promise of Charles' course is "You'll spend 3 hours in the course, you'll save 3 hours a week going forward." [23:01] A minimum of 10% of people buy. Charles has had it as high as 42%. [24:00] "It's a win for the partner because I just showed up and provided a free training to their audience, the buyers get the deeper-dive course that will save them 3 hours a week and the partner gets 50% commission in my case." [24:29] As you deliver more webinars, conversions increase, messaging gets smoother and deliveries get better. [24:59] "Webinars are the ultimate form of content marketing. You’re able to teach, you're able to wow people and you're able to give them this transformation in a 45-60-minute presentation." [27:44] Charles on live events: Live events pay for themselves. There's no better way to build relationships than meeting people in person. [29:26] In January, Charles went to 8 cities in 5 countries and did 14 live webinars. [30:44] "If somebody signs up for a webinar and attends, they're 4-6x more likely to buy just because they showed up to a live webinar." [31:21] The movers and shakers who fly to events are super high-quality people you want to connect with. [33:55] Webinars are ideal for promoting to other people's lists because you provide content, value, goodwill to the audience and give them the opportunity to continue to follow you.    Connect with Charles: KillTheChaos.pro PureJV.com   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

If you’re familiar with Ryan Stewman, you’re going to want to listen to this. If you’re not familiar with Ryan Stewman, you can’t afford to miss this. His company’s website, HardcoreCloser.com, is home to one of the most popular sales blogs on the internet and with names like Forbes, Entrepreneur and Huffington Post on his résumé, it’s no wonder why people listen when he talks. In this episode, Ryan discusses how he’s applied his previous sales experience in the mortgage industry to his current strategies, how he’s using webinars to sell his program to the masses and ways you can implement his tactics to boost your webinar sales.   Episode Discussions: How Joel inspired Ryan to seriously pursue webinars The success of Ryan’s first webinar ($42K in 4 days) The real reason you won’t build a webinar presentation Handling audience objections: When, why and how A question for webinar skeptics What's different about selling to the masses on a webinar The absolute most important aspect of sales How Ryan earned the moniker “The Hardcore Closer” Ryan’s stats from his last webinar The "Break Free Academy Entourage" The Break Free Academy Monthly – a truly irresistible newsletter The contents of a successful follow-up strategy How you can get a free ride on the “Elevator to the Top”   [2:41] Ryan's intro: Owns Hardcore Closer - HardcoreCloser.com is home to one of the most popular online sales blogs Advisor and writer for Forbes Advisor for Entrepreneur Has a green light to put anything on Huffington Post (including his podcast) Trusted by many big brands as an influencer [3:09] “I've sold from door knocking, face-to-face, from the stage, on the phone, through text message, social media, video, webinars… I'd be selling in holographs if they'll let me. I’ll sell in virtual reality when the time's right." [3:26] Has never had a salary job. [3:51] "Everything about me that you hear today is gonna be from experience, not theory." [5:13] Ryan's been involved in the (video) business for 7 years - before "webinars." [6:11] Joel inspired Ryan to seriously pursue webinars. [6:28] In October 2015, 300 people viewed Ryan's 1st serious webinar. Made $42K in sales in 4 days. [8:24] Does one or two webinars a month. [9:40] "If you do it correctly, especially in the way you teach, Joel...that thing works!" [10:27] “I hear this time and time again...'oh, my audience isn't going to sit through a webinar’. I would challenge you not to think that because it's just an objection that you have of why you don't want to sit down and build a presentation." [11:02] Ryan poses a question to the webinar skeptics. [12:21] Is it more difficult to sell via webinars vs. in-person? Ryan shares his answer and breaks down the “why”.  [15:20] "When it comes to doing a webinar, I treat it as if it's like a room full of people and I'm center stage. I treat it like it's gotta be my show." [15:56] Ryan earned his nickname as "The Hardcore Closer" because of his ability to handle objections up front. [16:27] "One thing that you said earlier - which is of paramount importance if you're gonna sell anything is - I know who my audience is." [18:46] Ryan's presentation is based around the results of what his audience wants. [19:30] Handling objections during the main part of your presentation is important. They need to be sold before they get to the offer. [21:11] "We don't sell mortgages, well sell the American dream of homeownership." [24:20] "Even our haters are like 'you know what man...I don't like that guy but his sh*ts good." [24:28] Ryan's webinar stats and his $2500/yr. or $297/mo. membership program. [25:03] The "Break Free Academy Entourage" network [26:04] The most gangster monthly newsletter EVER, "The Break Free Academy Monthly".    Shirts, badges and sweet swag. [29:08] Ryan's last webinar: 180 attended, 97 during the pitch, sold 14 spots. [30:30] The webinar is used for the "on-the-fence" people. [32:09] 1 out of 8 people take the upsell. [32:40] Ryan's sales team is made up of 4 people. Averages 150 leads a day. [33:07] "What people admire about us is our follow-up." [33:43] The Hardcore Closer has a heart the size of Texas. [34:33] Ryan’s given away 3,500 copies of his best-selling book Elevator to the Top. Has 1,500 left. Head here for your copy! "It's the best sales book you will ever read because it's not some like 'You gotta get up, put your business pants on and walk out and be fancy and talk to people'...It's everything you need to know from day one to the end in sales. It's a sales manual."   Connect with Ryan: Facebook HardcoreCloser.com Break Free Academy Entourage Let him know you found him through Sold with Webinars!   Mentioned in this Episode: Elevator to The Top – Get your hands on Ryan’s #1 best-selling book!     Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

AJ Rivera is the success story every business owner craves to hear. He started out making more than his fair share of mistakes but did what it took to earn his title as an industry expert. Now, he’s a successful coach who teaches fitness professionals how to build a profitable fitness business. In this episode, AJ shares his unique strategy on how he's getting 30x return on his ad spend for his webinar marketing efforts and shares valuable tips that others rarely use (HINT). In other words, information from a pro who knows what works.     Episode Discussions: How AJ uses live streams to market his products and services AJ’s journey to success A rundown of AJ’S 8-week coaching program The system he uses to get new clients using automated webinars How AJ incorporates VSL's (video sales letters) and webinars into his marketing strategy A genius call to action that converts AJ’s case study test numbers Video sales letter close rate vs. webinar/VSL combo close rate The single most important thing to remember for a conversion to happen   [1:56] AJ’s intro: Grew up in Chicago Always wanted to be an entrepreneur Became a part-time personal trainer Built a client base Opened 2 studios [2:46] "I had a huge ego and didn't want to ask for help so instead I just made every single mistake and then still asked for help anyway and learned from people smarter than me." [2:56] Working with mentors and coaches resulted in his studio's success. [3:08] In 2015, his studios were grossing $500K. [3:19] The business side of personal training excited AJ. [3:45] Started business coaching other people to help other succeed. [4:06] Sold his gyms to his managers to coach full time [4:51] AJ's core program: an 8-week coaching program with him and his team. [5:38] "One of the big things we tell them when they start is 'If you go out of business, you can help zero people." [5:52] Core program teachings: marketing (sales, basic lead generation using Facebook, organic referral methods). webinars (private clients) systems (what they need to scale their business and out of it) [7:08] Pricing and special offers for AJ's 8-week program. [8:03] What does the system look like to get new clients in using automated webinars? "We actually started with a video sales letter but started shifting more toward the webinar because you get more leads for cheaper." [9:48] AJ's typical webinar is one hour. [11:10] His CTA (call to action) at the end of his webinar is to schedule a call with himself or team member and pitches the program. [11:46] How AJ incorporates VSL's (video sales letters) and webinars. [13:51] AJ's VSL's are typically 15 minutes [14:15] Joel recaps the strategy: People register for the webinar After the webinar, everyone is retargeted with a VSL that includes a CTA to engage in a phone call. [15:05] "We saw this crazy spike on the day we did the webinar. We were like 'we gotta do this all the time now."-AJ [15:28] What was your cost per application? "We would get applications off our VSL for as low as $30. From the webinar, we generally would get applications for $50-$100." [16:53] Cold VSL traffic close rate: 10% — (1 in 4). Webinar/VSL combo close rate: 50%+ for a $6K-$8K offer. [17:33] Joel recaps the numbers: $100 to generate an application Closed 50% of them from the webinar Cost: $200 for a $6K sale [18:31] Live streaming is a secret obsession of AJ's. [19:10] Almost every day of the week, AJ's live streams feature different entrepreneurs, authors, consultants, coaches, fitness professionals, etc. [22:02]  "One of the things I love about live streams and Facebook Live...Sales presentations become social and people can share them. The social proof is unbelievable. It's the future of webinars."-Joel [23:08] Numbers for AJ's case study test: Reach: 7K Views: 4K [24:26] Figure out how to incorporate social with your presentations. Social proof is important when it comes to making a buying decision.”     Connect with AJ: Official Website: AJ-Rivera.com Facebook: Facebook.com/AJRiveraOfficial (best way)     Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts    

Mike Morrison has worked with a variety of clients and markets for years. He runs the website "The Membership Guys" where he helps business owners and entrepreneurs build membership sites or information and expertise hubs to sell their products and services. In this episode, Mike discusses how he and his clients use webinars to sell more memberships for his programs and sheds light on the different approaches when launching, selling, and pricing a membership program. Don’t worry, his accent isn’t as hard to understand as he claims.   Episode Discussions: Mike defines what exactly a membership site along with examples Flat membership fees vs. monthly fees Why webinars are so effective for membership sites Strategies for using webinars to sell membership sites How to use webinars if you’re not selling high-ticket items One of the best ways to sell a membership using webinars Using the exclusivity factor to ramp up scarcity   [2:26] Mike's intro: "First and foremost, I'm just always impressed anybody can understand my accent." Ran online marketing and digital agencies Gravitated toward memberships. [3:55] Started membership site about membership sites and now has hundreds of members who are running a variety of different market-based membership sites. [4:26] A membership site is any website where someone needs to have a registered account in order to access protected content of some form. Typically involves payment. Usually involves some form of E-learning element (courses, tutorials, live training webinars) and community. [6:28] Mike shares different types of ways he's tested to sell membership sites. [7:31] "You can do so much more on a webinar in terms of your sales tactics when you've got a $2K product because you've got more margin to play with." [8:26] You want people that sign up for your membership to stick around long-term. Can't dupe people into signing up in the way some people do with a course. They'll be in your community and figure out you're not delivering on your promises. [8:48] "We find organic marketing as the bedrock of what you're doing. It's a slower burn but a membership is a slow-burn model."-Mike [9:16] Find ways to connect the dots between your content marketing and the content inside your membership. [10:17] You can still use a webinar even if you're not selling a high-ticket item but you have to be more creative. [12:30] Joel recaps key information: Membership sites are a different model. They're a marathon, not a sprint. By implementing webinars, you have to be careful about your existing members. [14:13] How do you sell access to your program using your automated webinar? "We are very much following that 'be everywhere' kind of strategy." [15:50] "We don't do any of the trickery about making it appear live or any of that nonsense because I've been on webinars where it's mid-July and the first words out of the presenter's mouth is 'hope you all had a great Christmas!"-Mike [17:20] Mike has a course called "Membership Lifecycle Course" about membership retention. [20:29] "You are genuinely doing a disservice if you don't tell people what happens next." -Mike [23:30] Joel calls Mike out on one hilarious but true quote... [25:15] One of the best ways to use a webinar to sell a membership is to find an angle that makes it mid to high ticket. [29:00] "Offering lifetime value prolongs member lifetime value to you." [30:22] Joel and Mike discuss discounts and pricing. [34:19] "The truth is someone could your biggest fan and never sign up to your email list."             [36:38] "You don't call yourself the ‘Membership Guys’ if you don't love just waffling on about this stuff."-Mike     If you’re considering building a membership site, Connect with Mike: TheMembershipGuys.com MembersiteAcademy.com Twitter: @MebershipGuys    

Greg Hickman is the “Automation King”. As someone who builds funnels for the some of the biggest names in the digital marketing industry, he’s well-qualified to give advice on what to consider when building out a webinar funnel. In this episode, Joel and Greg discuss what a simple automated webinar funnel looks like from start to finish, why to use urgency over discount when getting people to take action and some specific tools to use to complete automation.     [2:23] Started System.ly out of desperation  Started building marketing funnels for some of the top online entrepreneurs.  [4:14] What's the first thing you'll be looking at when deciding to go automated? "We're looking to see if they have experience doing webinars first. More importantly, have they been selling from that webinar successfully." [5:10] Iteration is paramount when finding how to convert on a webinar, especially when testing a new offer. If creating something new, always start live to validate that they can close on a webinar. [7:06] Get people to know, like, and trust you faster than ever before and sell products... essentially on auto-pilot. [7:20] If you're new, validating or just getting into webinars for the first time, go live. [7:51] What does a simple automated webinar funnel from start to finish look like? "One of our beliefs at System.ly is start simple, get ninja later." In any funnel, always implement what's considered to be the minimum viable funnel first. Focus on simple. [8:59] Email notifications and reminders. "Tell people where to be, what you're gonna talk about, why they should show up." [10:02] The event and the follow-up. [10:58] The emails are focused on why they need to buy right now. "Expiring bonus" emails are most effective and should be "brick-to-forehead so complementary to your existing offer that you'd be dumb not to buy."   [11:34] "The thing with discounts..." [13:26] Connecting urgency to an expiring bonus helps make people take action. [14:19] Joel recaps: Landing page > registration page for your event > confirmation page > a couple reminders pushing people to your webinar > sales page.  [15:21] "Go more ninja". What are the next steps to automate?  [16:55] "What do you mean 'they took it to the extreme and it had a negative impact?'" "She ended up getting comments that she didn't have integrity...When you'd look for her organically, a lot of negative stuff would show up first." [19:15] "Just because you can do a lot of these things doesn't mean you should."  [19:57] Still have on-demand but only within a certain number of times. [20:06] On-demand defined [21:40] Warm-up emails are a key reason as to why people buy.  [24:28] "When you automate a webinar, how do you determine if you can go straight to the automated webinar or put another step in front of it?" " I'd want to target and invite certain people directly into my webinar and others veer into a warm up funnel or sequence."  [28:46] Make the problem aware and educate them with a solution. [29:01] "It's so important to crystalize your solution by taking a step back and envisioning your customer journey."  [30:03] Build things that are closest to the transaction as possible. [32:04] Tools to complete automation: Marketing automation: Infusionsoft ActiveCampaign (get started for $9/mo.)  Registration page: EverWebinar (offers own registration and "Thank You" pages) Landing page: ClickFunnels (mobile responsive and easily connect to InfusionSoft and Active campaign) Leadpages, Unbounce, Instapage (for the budget-conscious) Payment processor: samcart or thrivecart   "The webinar has truly become the highest leverage point no matter what funnel you're creating in today's world." Connect with Greg: System.ly (request a consultation, offer done-for-you services, Facebook Group - "No Leads Left Behind"   Mentioned in this episode: EverWebinar StealthSeminar Infusionsoft ActiveCampaign Leadpages Unbounce Instapage Samcart Thrivecart ClickFunnels       Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

Dave Rogenmoser got started selling his “6K Success” course through organic methods, private messaging and trolling Facebook groups. Through the use of webinars, he was able to build authority, credibility, and bond with his ideal customers, allowing him to increase the price of his program. In this episode, Dave discusses his entrepreneurial journey and how webinars took him from “trolling” to “rolling.”      [1:46] Proof and Entrepreneurs Alliance [2:21] Dave's been a full-time entrepreneur for 2.5 years o   Worked for a campus ministry at the University of Missouri. o   Started digital marketing consulting o   Built up a course "6K Success" - taught how he was doing the marketing consulting. o   Lead to webinars [3:12] In the last 1.5 years, generated over $1 Million - 90% from webinar sales. "My entire business has been built on this. I have no plans to not use webinars to grow the business from here on out. They've been that crucial to me."-Dave [3:41] "When you created your first course, how were you going about trying to sell it before you discovered webinars?"  "We spent a long time actually building out the course which I think is honestly mistake #1." [5:07] "6K Success" - Had the goal of helping people get to $6K/month of recurring income. o   Took 2 months to build the course. [5:36] The creation of the $500 price point [7:15] When did you decide to increase your price point and when did you decide to do a live webinar? "We wanted to run paid traffic and paid traffic costs money." [7:58] "For most industries now, you're going to have a hard time making money on a $500 product if you're using Facebook Ads." [8:08] Dave would only break even at $500 so he raised the price to $1K. [8:45] Did 1st live webinar from Facebook Ads. [9:46] "Time is the most important element of building a relationship from a cold prospect to somebody who's ready to buy." -Joel [10:08] Every single week, I'm changing my pitch, changing my offer, working on my slides, exporting the chat and I'm looking at 'Hey, when are people talking and what questions are they asking? I'm making the presentation amazing week by week. After doing that 6 or 7 times, we turned into more of an evergreen-type product and built it into a funnel." [11:32] Scaled from $5K-$10K/month to $90K-$100K/month in 5 months. [12:20] Refining your pitch is the single most important aspect of business in general. "If people don't want to buy what you're selling, you have no business." [12:34] A live webinar gives you the opportunity to refine and get immediate feedback from the people who are most likely to buy. Get feedback and then revise, reframe and start to scale.   [12:57] Dave is working on new webinar to launch Proof - new software for marketers that helps increase conversion in their funnels. "I'm going to learn so much about what we've got from that right now and that's way more valuable than the money we're gonna make on Thursday. I love the feedback loop and that's what live webinars are all about." [14:18] Proof is an application that you install on your landing pages that will notify you in real-time when somebody buys. Adds real-time social proof to your funnels, (Suzy just bought _____ 5 minutes ago in San Diego, CA) "When we've added it to our pages, we've found it increases conversion rate...by a lot." [18:45] What's more complex is thinking through, "How do I sell not just the widget but the training on how to do the widget?" [20:20] In 2015, Russell Brunson's Click Funnels did $10 Million in sales from webinars alone. Joel explains how Russell sold the onboarding process. [23:08] "I duplicated this model with 2 other webinar clients…both have gone on to do 7 figures in their software."-Joel [24:28] Joel analyzes Proof and offers advice on how to broaden the offer with a conversion training course. [27:36] Joel's show recap   "I'm so big on webinars....Try to find someone who's doing over a million dollars a year that's not doing webinars and I'd be shocked if you're able to find it.”-   Connect with Dave: GetMoreProof.com – Add it to your funnel and test it out for yourself!    Mentioned in this episode: Russelll Brunson – Click Funnels   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

This is part 2 of a 2-part interview with Travis Stephenson…   In part 1 of this interview, Travis talked about how he was using auto webinars to generate sales for his previous software business, InterOptin.  This episode focuses on how he’s launched his new software product and how he’s using it to generate sales for his Minimum Viable Product. In this episode: You’ll learn an important strategy to launch a brand-new product or service, how to start generating sales to help fund the development of the software before your products official launch and tips to maximize your earnings with webinars.     [2:47] “Imagine Kickstarter but for software and service businesses.” [2:57] "Minimum Viable Product (MVP) is the least amount of use you can have in a program with still being able to sell it. " [4:29] Spent $5,526, sent 1,435 leads- On average, spent $3.85 to get sign-ups for webinar. “Which everyone knows in the internet marketing world...that is gangster." Generated $19.5K in sales and profited $9K. [5:24] "Every good webinar person knows that when you get on a webinar the very first thing you do is hit the 'record' button..." [5:58] "I always schedule 2 sessions" the first one I actually want the very next day I do a different time zone encore [6:57] During an encore, Travis ran through Chatmatic webinar (not yet done) - 90 people show, did $13.5K in sales. [9:51] Recap of Travis turning a live webinar mistake into an extra $30K in revenue [12:20] Spent $12,368 on ads in 2 weeks - Made $23K affiliate offer earnings - Built list of 2800 subscribers. In encore sessions, close to $30K in sales. “I literally never promote my encores, just the main session.”-Travis [14:28] A 1-2 min video on Travis’ squeeze page made him $2.5K [15:30] Things Travis learned from trial and error: o   Nobody cares what you’re selling. They care about what they need. o   What they want is easier, to spend less time, more results and automation. o   When he focused his ads on results, he started seeing massive results himself.  Matching your audience's deep desires and needs to what your product does is the #1 thing you've gotta figure out."-Travis [18:50] What happens when you stop overcomplicating your sales pitch, message and ads [19:56] Webinars start a deeper relationship level than sales pages [20:21] Launch for Travis’ next product – March 20th, 2017. [22:22] “Wherever it's difficult is where the most opportunity is.”-Joel [22:35] “Getting feedback from your audience is one of the greatest things about live webinars.”-Joel [24:38] Show, don’t tell, in your webinars. [26:18] Show recap   "People ask 'Don't you get tired of doing webinars from 3-9pm?'…To be completely honest with you, when you go home and you can tell your wife 'Hey, I made 50 thousand dollars today' or even 5 thousand bucks...No. You don't get tired of it.”-Travis Stephenson   Mentioned in this episode: Kickstarter InterOptin Chatmatic.com/live - View auto webinar rolling all the time GoToWebinar (Travis has used for 7 years!)   Connect with Travis: Wealthery Facebook – Watch whiteboard trainings and live videos! Instagram: @TravisCrossfit   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

This is part 1 of a 2-part interview with Travis Stephenson…   Travis reveals how he’s using automated webinars with his software InterOptin to generate leads and sales. This episode provides so much valuable content that it had to be divided into 2 separate shows! Join in the discussion as Joel and Travis talk important and useful stats, actionable tips on how to convert your webinar audience, how to successfully run both auto and live webinars plus insider information about different strategies to use for auto webinars.   [3:01] How Travis got started as an entrepreneur and his discovery of webinars [5:15] 1st webinar in 2011 - “Income Entourage” – $12K front end sales in 7 days [6:16] Generating $115K in 3 webinars [06:40] Travis' software: InterOptin and Chatmatic (Facebook marketing tool) “There’s no substitute for live webinars especially when it comes to dollar per attendee values.”-Travis [7:20] Moving into 2017 & 2018 – “One of the biggest things entrepreneurs trying to grow their business should pay attention to is the individual person as opposed to treating them like thousands of other people.”-Travis [7:53] Travis Stat: Someone is 900% more likely to purchase if you say their name during the webinar. [8:09] “The Engagement King”: Audience interaction [9:21] The process and breakdown of running an auto webinar [9:42] Tests & stats to blow your mind: A breakdown of Travis’ InterOptin (Just-In-Time Webinar) ($997 offer) over a 10-day period. [11:21] The psychology behind a Just-In-Time Webinar [12:59] The give & take of live and auto webinars [13:13] The challenges auto webinars face with Facebook [13:40] "In 2017, we're gonna set up an A/B split test and do a live vs. automated. Same ad, everything cloned and just see 'what's the value here? Is it worth it for me to never do another live webinar again?'-Travis [14:03] Webinar notifications: Email open rates, click rates, and the pros and cons of using texts [15:38] Average Earnings Per Registrant (EPR) "You have to be measuring this because this is going to tell you, from top-of-funnel to end-of-funnel if you're profitable."-Joel [15:54] Joel recaps Travis’ InterOptin automated webinar stats [17:32] Have you ever tested self-liquidating offers in your funnels right after they register for the webinar? “From warm traffic, it’s killer. Cold traffic, a little different.” [18:08] Self-liquidating offers: high vs. low ticket [20:04] Joel's "awful awful" self-liquidating offer Fail: How not to get people to your live webinar [20:03] Hunting: "I want that money right away" vs. Farming: long-term approach   "People are putting the immediate meal in front of the long-term eating-for-life objective."-Travis Stephenson     Be sure to listen to part 2 for even more valuable information!   Mentioned in this episode: InterOptin GoToWebinar (Travis has used for 7 years!) Chatmatic.com/live - View auto webinar rolling all the time   Connect with Travis: Wealthery Facebook – Watch whiteboard trainings and live videos! Instagram: @TravisCrossfit      Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

Toby and his wife Layla went from basement in a bar to 7 figures with webinars. They’ve invested well over 7 figures over the last few years into various types of training including sales, webinars, communication and storytelling. Toby shares his knowledge in hopes of inspiring you to create the life you want. In this episode: Toby and Joel discuss tips on how you can improve your webinars, what you can do with webinars and what you can sell with webinars.   [2:40] Toby on living in a basement of a bar in Canada [2:27]Read Rich Dad Poor Dad x20 [3:17] Layla and Toby have invested well over 7 figures over the last few years into training. [3:44]"You literally and figuratively are one webinar away from changing your complete life whatever your goal is." [4:32]Toby & Layla's mentality: "We are burning the ships and taking the island because there's no other way out."  [5:21]"Most people surrounding you are judging you because they want to do it themselves but they don't have the courage." [5:46]Strategy: Attacked video marketing, webinars, copywriting, strategies, training and skill sets like it's "this or nothing." [6:23]Got into industry through door-to-door network marketing [10:15]"We had the burden of 'if we don't make that money back, my dad's gonna be pissed! We better go to work and make it happen!"  [10:50]"Every night we stuck our face in the computer. Learned, took action, talked on the computer for 10, 12, 14, 16 hour days. Not showering. Forgetting to eat. It was all or nothing." o   Copywriting, direct response marketing, Facebook. From there webinars and Google Hangouts came out. [11:18]"All sales is a communication between two people where a transfer of beliefs happens."  [12:20]“Webinars are the perfect storm: You can have 20 minutes, 30 minutes, an hour long recorded presentation where you take someone from a stranger, educate them and inspire them. It allows them to move down the path of least resistance to trust you to buy from you.” [13:48]"What was the first product that you sold online?"  "Liquid heaven in a bottle." [15:01]Had to dive deep into psychology of buying and selling [15:37]"Fastest way to for us to build, our team to build, for all of us to make money and change our life was leveraging webinars." [16:47]One person could go from one week knowing nothing to a month later, ending up with their 1st $10,000 day. [16:57]"What was your first ah-ha moment you had with webinars?" "We consistently honed our craft until one webinar we sponsored 37 people."  ($2700) [20:18] Generated $135K from a Google Hangout 45 min long (all profit). [20:34]"It's the fastest way to get someone to trust you because of the storytelling, positioning and length they're stuck to you sharing something on the screen.” [21:58]"What types of products are you selling now in your business with webinars?"  o   Facebook and social media training o   Layla’s women's community with products attached o   Travel membership (high ticket offer)  [23:18]Getting the most from Facebook Live [24:07]Registrations and conversion numbers [25:15]Automated webinars, follow-up sequence, redirecting to down sales and financing [29:12]Ad and messaging tips for any social media platform   "Please, please, please...Attack with the mentality that you're burning the ships and you're taking the island. Notice the difference in your life.” -Toby Black   Connect with Toby and Layla:  Facebook: Toby & Layla Black CopyThisProcess.com   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com Join our Facebook group at SoldWithWebinars.com/Experts