In today’s episode of She Creates Business, a Podcast for Wedding Pros host Kinsey Roberts sits down with the dynamic Amelia Holder, a seasoned entrepreneur and the visionary behind Emerson Fields, a premier wedding venue in Missouri. Celebrating eight years of business success, Amelia shares eight invaluable lessons she's garnered along her journey—four pivotal insights that propelled her venue to become a sought-after destination and four misconceptions that, surprisingly, had little impact on her entrepreneurial path. Four Misconceptions That Didn't Impact Success Perfection Is Not Required: Launching with everything perfectly in place is not necessary. Flexibility and adaptability are key. A Business Degree Isn't Essential:Practical experience and a strong vision can outweigh formal education in entrepreneurship. Overcoming the Fear of Failure: Success involves pushing past fear and skepticism, including your own and others'. Public Perception and Changes: The fear that everyone is watching and judging your every move is unfounded. Flexibility in business decisions is crucial.   Four Key Insights that DID Impact Success Building a Strong Network: Cultivating relationships with vendors, clients, and the community is invaluable for growth and support. Embracing 'Scary Asks': Pushing beyond comfort zones, especially in pricing and collaborations, is essential for business development. The Importance of Outsourcing: Delegating tasks outside one's expertise or preference can significantly propel business growth. Trusting Your Gut: Personal intuition and understanding of your client base are irreplaceable guides in making business decisions. This episode is a goldmine of wisdom for anyone navigating the complexities of the wedding industry. Amelia's journey from capturing memories behind the lens to creating them at Emerson Fields is a compelling narrative of transformation, growth, and the enduring significance of creating a legacy by doing the things that really matter. CONNECT WITH AMELIA:  https://www.emersonfields.com/

In this episode of She Creates Business, host Kinsey Roberts welcomes Chelsea Cholas, the owner and lead wedding planner behind Chelsea Cholas Wedding Planning, and the exclusive in-house planner at Kinsey's venue, Vista View Events. Chelsea over-delivers throughout the show today offering listeners a unique and personal perspective on building a thriving wedding planning business. Key Highlights: Building in Silence: Chelsea shares her journey from conducting backyard weddings as a little girl to becoming a leading wedding planner in Western Colorado. Despite taking a hiatus to focus on family, Chelsea's passion for weddings led her back to the industry, where she has quietly built a substantial business based on strong relationships rather than flashy marketing. The Power of Relationships: Learn how Chelsea's commitment to building and maintaining positive relationships with couples, vendors, and her team has been the cornerstone of her success. With over 50 weddings a year, Chelsea's approach proves that consistent, quality service and deep industry connections can lead to a booming business without the need for extensive advertising. Team Dynamics and Communication: Chelsea emphasizes the importance of open communication, trust, and mutual respect within her team. She shares insights into fostering a supportive and efficient work environment, where the focus is on collective success rather than individual accomplishments. Advice for Aspiring Wedding Pros: Chelsea offers practical advice for those feeling overwhelmed by the pressures of social media marketing and the constant search for new clients. She encourages wedding professionals to focus on nurturing genuine connections within the industry and to trust the process, highlighting that a strong network and a reputation for excellence can propel your business. Join Kinsey and Chelsea for a heartfelt discussion on the significance of building a wedding planning business grounded in authenticity, hard work, and meaningful relationships. Whether you're a seasoned pro or just starting out, this episode is packed with practical tips and inspiration to help you continue your journey as a wedding pro!

In this empowering episode of She Creates Business, a Podcast for Wedding Pros, host Kinsey Roberts sits down with Paige Hulse, a seasoned attorney, entrepreneur and the brains behind Paige Hulse Law. Paige brings her wealth of knowledge from a decade immersed in the creative and legal fields, offering invaluable insights into the world of intellectual property and trademark law. With her unique expertise, Paige outlines strategic legal frameworks that can transform your wedding business into an enduring legacy. Key Takeaways: Trademark Mastery: Learn the ins and outs of trademarking your business name and creations to safeguard your brand and ensure its longevity in the competitive wedding industry. Intellectual Property Strategies: Paige dives deep into intellectual property rights, offering creative entrepreneurs in the wedding sphere actionable advice on protecting and monetizing their innovations. Legacy Building: Discover how to leverage your intellectual assets to create products and services that continue to generate revenue long after the wedding day has passed. Join us as Paige demystifies the complex world of legal strategy for wedding professionals, providing you with the tools to protect your creative endeavors and build a business that lasts. Whether you're an emerging wedding planner, a seasoned venue owner, or a creative entrepreneur looking to leave your mark, this episode is packed with expert advice to help you navigate the legal landscape and secure your business's future. Connect with Paige Hulse Law: https://paigehulselaw.com/ The Creative Law Shop (legal templates): https://www.shopcreativelaw.com/    

Leah Weinberg, Owner and Creative Director of Color Pop Events is a published author! Her first book, The Wedding Rollercoaster, is out now and available for purchase! Get a FREE chapter of Leah's new book here.  In today's episode of She Creates Business, I'm honored to have Leah on the show. We dig into the emotional side of weddings, how vendors can support their couples through the ups and downs of planning, and Leah shares her best tips for navigating these often tricky situations as a vendor. About Leah: Leah Weinberg is the Owner & Creative Director of New York City-based wedding planning company Color Pop Events and author of the newly published book, The Wedding Roller Coaster.   Celebrating seven years of business, Leah continues to leverage the organization skills, calm communication style, and ability to multi-task she initially developed as a commercial real estate lawyer in her previous career.   Her colorful work and party planning tips have been published online and in print with Vogue, the New York Times, People, CNBC, Bravo, Martha Stewart, and The Knot, among others. Recently, Leah has been recognized as a 20 on the Rise winner by Honeybook and the Rising Tide Society, one of the 25 Young Event Pros to Watch by Special Events Magazine, and one of BizBash's Top 500 Event Pros in the US.   A WeddingPro Educator with The Knot + WeddingWire since 2020, Leah travels throughout the country sharing insight with her peers regionally, as well as at national conferences such as ALT Summit, NACE Experience, and The Special Event.

Register for The Wedding Summit Series happening February 22nd-26th, 2021!  And don't forget to forward me your receipt if you purchase the All-Access Pass!  Today on Episode 187 of the She Creates Business Podcast I'm honored to welcome Ashley M. Fox as our guest. Ashley is a former Wall Street Analyst who pivoted in her illustrious career to offer investment and wealth-building advice and strategies to everyday people like you and me. Ashley M. Fox is a former Wall Street analyst, a Howard University grad, and she is now an expert in her field as a Financial Education Specialist. After helping manage money for both millionaires and billionaires, during her career on Wall Street, Ashley felt that it was her God-given purpose to financially empower those Wall Street would never talk to. This passion lead her to quit her job and start her own company; EMPIFY. Empify (merging of the words EMPower and modIFY), is a financial ed-tech start up created to show both adults and children how to build wealth. Empify focuses on the creation of life-altering programs and informative digital content curated to teach all aspects of financial education in the classroom, online, and on their WealthBuilders Community app. Since 2014, Empify has reached thousands of individuals, and its programs have been implemented in over 50 different schools and organizations across the country. Since leaving her Wall Street career, Ashley has used her message to educate the world as a financial contributor for Forbes, and as a profound international speaker. Ashley is now a highly sought-after financial expert who has been featured on international tours, college campuses, and keynote speaking platforms. Her work and story have been featured on Jim Cramer’s “The Street”, Yahoo Finance, Rolling Out Magazine, Philly.com, Fox News, ABC, Huffington Post, Glamour Magazine, and Forbes.

JOIN THE MARKETING SPRINT: https://www.theplannersvault.com/shecreatesbusiness Are you hiding from your clients? This is the question we're asking in Episode 186 of the She Creates Business Podcast. As a marketing coach, I often see wedding pros hiding from their clients. I don't mean they're not on IG Stories (though that's a piece of the puzzle). I mean they're not marketing in a meaningful and impactful way that brings in clients and revenue. I've brought my friend Megan Gillikin from Weddings for Real and The Planner's Vault onto the podcast today to help you break that cycle! It's time to step out of the same patterns that are NOT working and step into a culture of in-house marketing that will change your booking rate and your revenue. JOIN THE MARKETING SPRINT: https://www.theplannersvault.com/shecreatesbusiness

Wedding Pro Friends: I am humbly requesting your help in this episode of the She Creates Business Podcast. Last week I launched my Annual She Creates Business Survey. This short survey is a tradition I started in 2016 when the podcast launched. It helps me connect to you, it helps guide the future of the podcast and it helps other wedding pros join you and I on our journey together. If you would take the survey and then share it with one friend, I'd sure appreciate it. I recently announced my new business venture, Open Heart Paperie. I'd love to share some free products with you in exchange for a 15-second spot on your Insta Stories on Launch Day. Click Here To Take the Survey Click Here to Support Open Heart Paperie

Today's episode is sponsored by The Planner's Vault. If you're a wedding planner who is 0-5 years in business, ready to grow and scale, and looking for a community of supportive women who are at the same level of business and ambition.....you've found it.  Get on The Planner's Vault Waitlist Here Working in the wedding industry goes hand in hand with being inundated with news and noise on the latest trends. With the speed of the news cycle and how quickly trending topics come and go, how do you create a reliable foundation for your wedding business? The answer? Being Your Own Inspiration in a Trend-Focused Industry. My guest today on the She Creates Business podcast is the incomparable Kristy Rice from Momental Designs. For more than 16 years, Kristy has let her own inspirational compass guide her and it's led to being widely regarded as an industry tastemaker, the author of nine published books, mentions in the world's top publications, and MORE. We're digging into this and much more on the podcast today! Connect with Kristy:  Instagram  Website 

Today on the podcast I'm honored to have Renee Sabo on the show!  Renee is a luxury wedding planner, educator, and the President of ILEA Boston. She's the Founder and Owner of Urban Soirée® and host of The Confetti Hour Podcast. In episode 183 of the She Creates Business Podcast Renee is diving into 5 Steps to Strategically Position Yourself in the Wedding Marketplace. What You'll Learn Today:  How to divvy up your market into well-defined segments that drive your marketing approach. All the questions you need to ask to analyze your current position in the market (and how the answers influence what you do next). Tips for revisiting and refining your brand position to ensure you’re always up to date with the current market and where you stand. Renee's Freebie:  SWOT Analysis and Market Position Guide Connect with Renee: Website: https://www.urbansoireeboston.com/  Facebook: https://www.facebook.com/Urban-Soir%C3%A9e-Boston-407494302917347/  Instagram: http://www.instagram.com/urban_soiree  LinkedIn: https://www.linkedin.com/in/renee-sabo-9a84a21b Other Links Mentioned in Today's Show:  Get on the Planner's Vault Waitlist Here

Welcome to the NEW BIZ SERIES on She Creates Business! I want to introduce you to a new business I've been working on since early-2020 called, Open Heart Paperie. First and foremost, I'd love for you to follow Open Heart Paperie on Instagram and get on the Launch List at www.openheartpaperie.com. @openheartpaperie Twice a month on She Creates Business, I'll publish one of these NEW TO BIZ episodes. I'll share the good, the bad, and the ugly of starting, marketing, and growing a business from the ground up. You get a front-row seat or, as I like to say, a "peek under the hood!" of everything happening at Open Heart Paperie. Hope you enjoy it! Let's dive in!

I like to look outside of the wedding industry when it comes to marketing trends, growth strategies, and predictions. Why? I believe looking completely outside of the wedding industry for new marketing, sales, and growth strategies gives us a competitive advantage and can cleanse our palette from all of the industry noise. In today's episode, I'm sharing several 2021 Marketing Trends that I gleaned from articles on HubSpot, Social Media Today, and NetHunt. Then, I'm taking you through how each trend could be applicable to the wedding industry in 2021 and how you can capitalize on that trend. Ready? Let's go!  Links Mentioned in Today's Episode: Content Creation Bundle from She Creates Business  Marketing Trends to Watch in 2021 by HubSpot 7 Digital Marketing Trends of Focus for 2021 by Social Media Today Hottest Content Marketing Tips for 2021 by NetHunt

Systems for Your Sanity - $47 for a limited time! The Planner's Vault Waitlist When we think of creating systems or outsourcing we almost always reference our wedding businesses and how we can get our time back as business owners. But what about another area of our life that takes up just as much (if not more) of our time......our home. I rarely hear thorough conversations around creating systems in our homes that result in MORE business success but my guest on the podcast today is here to change that. I'm honored to welcome back to the show, Geomyra Pollard, from Coaching for Creatives. About Geomyra:  Geomyra Pollard is a well-rounded life + biz coach and course creator for creatives that aspire to create and live with grace, passion, and purpose. Through her coaching firm, Coaching for Creatives, Geomyra finds joy as the strategic support and encouragement for entrepreneurs seeking a thriving business and a well-rounded life! She was recognized as one of HoneyBook’s 20 On The Rise business coaches based on empowerment, impact, purpose, and passion. As a former wedding planner and designer, she uses her fourteen years of experience and formal education to coach clients, so they may focus on what matters most. Geomyra is the host of the top-rated weekly podcast, A Well-Rounded Life, and owns the online shop, Living Well-Rounded Merch Boutique. Geomyra considers it a blessing and her calling to educate, coach, and encourage determined small business owners and boss moms. She is a systems and workflows guru, lover of handbags, can’t live without dessert, and is always ready to use her passport. Geomyra is married to her high school sweetheart and is the proud mama of favorite daughter Payton and favorite son Jackson.

One of the questions I get the most often from my one on one marketing clients is: Do I Have to Blog for My Wedding Business? The short answer is: YES. I had an incredibly simple but very significant customer experience with a company over the holidays of 2020. This experience just further solidified my opinion that #1 blogging isn't dead and #2 your email list should be a huge focus in 2021. I want this episode to inspire you to get on the blogging/long-form content train in your wedding business. Will you see "instant gratification" from this marketing method? Absolutely not. Will it create a long-term, gold mine of clients and client referrals? Absolutely yes. Links from this Episode:  WED Content 365 The CE Shop Blog Actions Steps from this Episode: 1. Go update the Copyright/All Rights Reserved year to 2021 in the footer of your website.  2. Go create two brand new Pinterest Pins per blog post on your website. If you have more than 10 posts, do it for the most recent 10 posts. Then, schedule them in Tailwind. 

Click here to get on the Waitlist for Jen's Ops Boss Course! Today on the podcast I have the great pleasure of chatting with Jen Taylor from Jen Taylor Consulting and Taylor'd Events. Business Growth. We all want it....but are we ready for it? The answer may surprise you! Jen is here to help you explore growth opportunities as an entrepreneur and how to know whether those opportunities are coming at a good time, and whether or not they will be a great fit, for your business. www.jentaylorconsulting.com

*Warning* If you are not in the mood for some straight talk today, skip this episode. No hard feelings at all. Listen, there are a few foundational principles in life and business we should all follow that will help us get ahead. One of those is "treat others the way you want to be treated." I don't disagree with this at all. However, I think many of us take this to the extreme in the wedding industry and make it an excuse so we don't have to make hard decisions, so we don't have to grow and so we don't have to reach out potential. Let's talk about it.

Important Message: Our sweet guest in this episode, Christina Sloan, has recently lost everything in a devastating house fire. If you're able to and would like to donate to Christina and her family to help them get back on their feet, please consider donating to the GoFundMe that her friends have created for her here:  https://www.gofundme.com/f/christina-sloan-amp-family-fire-relief How to Open a Size-Inclusive Bridal Boutique Today on the podcast I'm delighted to welcome Christina Sloan to the show. For many years Christina was a successful wedding planner in Alabama through her company, Christina Sloan Events. But, a few years ago, a dream was put on her heart to pivot in the industry and open a size-inclusive wedding dress shop. Enter: Refined Bridal Boutique. Christina made the intentional decision to close her planning company and fully focus on Refined. Join us in today's episode to learn Christina's step by step story for going from one passion to the next in your wedding industry journey!

Thank you to today's podcast sponsor: Sourced Co. Sourced Co. is your one-stop-shop for stunning stock photography and video made exclusively for wedding and event professionals. My favorite thing about investing in Sourced Co. is the fact that I use 100% of my investment every. single. month. I don't have to pick through a bunch of images that won't work for my business as a wedding pro. Get 15% off any purchase or subscription by using the code: SHECREATESBIZ I'm humbled to welcome back Candice Coppola to the podcast. Candice was an early supporter of me and the show and it's always a delightful and very educational experience for me to get to speak with her for the podcast. Candice is sharing her actionable plan for you to uncover The Secret to Owning the Business you WANT. Candice Coppola is an author, podcast host, and entrepreneur who believes that if you want your dream business - you have to become the owner that dream business needs. As a successful entrepreneur who grew a business from the spare bedroom of her home into a multi-country, multi-six figure company - it's safe to say she's navigated the bumpy road of entrepreneurship. Her 5-star podcast, The Power in Purpose, explores how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Candice's work and voice can be seen in many publications, but most recently and most notably in her two books The White Dress in Color: Inspirations for the Modern Bride and The White Dress Destinations: The Definitive Guide to Planning the New Destination Wedding. Her favorite color is pink, she's obsessed with all things skincare + bravo TV, she's always overdressed, and now lives in beautiful Barbados with her husband and two pups.

Thank you to today's podcast sponsor, Sourced Co. Sourced Co. is my go-to resource for Stock Photography and Video for Wedding Pros! For a limited time get 15% off every month for 3 MONTHS with the code: SHECREATESBIZ www.sourcedco.com  If you're ready to organize your digital life and business today's episode is for you! I'm joined by Jainé Kershner from Tea with Jainé and a 10-year veteran photographer. Jainé Kershner Photography has been featured in several wedding publications including Martha Stewart Weddings, Style Me Pretty, Brides, and The Knot. She was handpicked as one of NYC’s Best Wedding Photographers to know by BRIDES and voted Best Brooklyn Wedding Photographer in 2018! Connect with Jainé at www.teawithjaine.com

Sourced Co. is my go-to resource for quality stock photography and video footage specifically for wedding pros.  Tell a cohesive and consistent story with Sourced Co. and get 15% off your first 3 months with code: SHECREATESBIZ Sourced Co.'s Website How to Set Yourself Apart from Your Competitors Using Quantitative Marketing Data Christie Osborne is the owner of Mountainside Media, a company that helps event industry professionals and brands develop scalable marketing strategies that bring in more inquiries and leads. Christie is a national educator with recent speaking engagements at NACE Experience, WIPA, and TISOH. Christie regularly shares industry insight in her Catersource column, as well as on SpecialEvents.com, Wed Altered, WeddingIQ, and NACE's industry blog.

Thank you to our episode sponsor, Sourced Co! Sourced Co. is my go-to resource for quality stock photography and video footage specifically for wedding pros.  Tell a cohesive and consistent story with Sourced Co. and get 15% off your first 3 months with code: SHECREATESBIZ Sourced Co.'s Website Current wedding industry expectations are changing for today's clients as Gen Z ages up and becomes the primary market for event clients, alongside Millennials. A generation that has grown up with the world at their fingertips and has developed a need for near-instant gratification (hello, same-day delivery) now requires a shift in the events industry in order to keep clients satisfied and engaged. In this episode, Nora Sheils explores that industry need and how event pros can adjust their business processes to accommodate Gen Z and meet today's clients on their level. Connect with Nora: Rock Paper Coin Website Rock Paper Coin Instagram

I want you to join me and hundreds of other wedding planners in The Planner's Vault.  Free Training Here: https://www.theplannersvault.com/shecreatesbusiness Wedding Planners: 2020 will be the most important engagement season of your career. Are you ready? I want to share openly and honestly with you today about The Planner's Vault and why I know this is the membership that will actually grow your wedding planning business. Let's chat.

Click Here to Join Us in The Planner's Vault I'm honored to welcome back to the podcast, my friend and fellow podcaster, Megan Gillikin. Megan and I have recently had many, hard, and truthful conversations about what owning a business and being entrepreneurs have cost us. What we want to do differently in the years ahead and what is REALLY important to us and how we'd like to be remembered. (hint: we don't want to be remembered as the best planner and venue owner ever).  It's a conversation that I don't feel is had often enough. We start businesses and "grind it out" for years and many seasons before we take the time to look around at where we are and oftentimes, it's not where we WANT to be. In this episode, we're going to talk about the big "Myths of Entrepreneurship," what is actually true and what is not. We share personal experiences from our lives running businesses in the wedding industry and what our choices have cost us.  We also share what we're learning and what we're both committed to doing now and in the future so we don't have to pay business tolls that we actually don't want. And finally, we'll share our hope for you. We're in the trenches with you, we're in this together. Resources Mentioned in this Episode:  Dare to Lead by Brene Brown (book) The Planner's Vault 

FREE LIVE WEBINAR:  How to Grow Your Event Business and Diversify to Corporate Events with Caryl Lyons.  Click Here to Register Today on the podcast you get to listen in on a real-time coaching session I had with Caryl Lyons from Roar Events and The Roar Playbook* As business owners, we have the unique opportunity and privilege to grow and scale businesses that not only support our families and communities...but also that support and amplify movements and messages that we're passionate about and that we believe in. One of the ways we can choose to grow our businesses is by diversifying our income streams. Adding corporate events is a powerful way to do that! 

Today on the podcast I'm honored to welcome Aleya Harris from Flourish Marketing. Aleya's Course - Spark Marketing Most catering and events business owners fail at making money doing what they love because they don't know how to market themselves. Through her company, Flourish Marketing, Aleya offers marketing education, strategy, and tools that help wedding, catering, and events business owners stop staring at a blank calendar and start getting and keeping a consistent stream of clients. Aleya is a Le Cordon Bleu-trained chef who also happens to be an award-winning, marketing strategist, brand manager, content developer, and storyteller. She has a background as a marketing executive on the leadership teams of large foodservice organizations and has also been a private chef and catering company owner. Aleya speaks your language and understands your challenges. She knows how important it is to work in your passion. That's why for the past 12 years, she has been focused on helping over 1,000 accounts, brands, and business owners to be successful. Aleya is a dynamic interpersonal communicator and presenter with the exceptional ability to inspire, motivate, and equip her audience. She loves opportunities to connect, help people develop, and create the space for her fellow entrepreneurs to see their visions manifest.

Free 20 Minute Pivot Strategy Session with Kinsey In our industry, we have Engagement, Booking and Wedding Season. Now, we're in Scrappy Season. COVID-19 has made all of us step back and think long and hard about our business models, the services/packages we're offering and how we're showing up for our clients. If you need ideas for how to pivot your wedding business right now, you're in the right place. In today's episode we talk about: - Brainstorming new services and packages - What do our clients need NOW? - What do our 2021 (and beyond) clients need? - Should we be marketing our wedding business in the time of COVID-19? (spoiler alert: yes) - Brainstorming additional revenue streams in and outside of the wedding industry Free 20 Minute Pivot Strategy Session with Kinsey

Click here to access all of the resources mentioned in Episode 166 Thank you to my incredible guests: Heather Dwight Meryl Snow Terrica Meghan Ely The title of this episode isn't meant to scare you or assign behavior to the economy. Rather, based on everything happening in the wedding industry during COVID-19, this episode is meant to inspire, encourage and move you to ACTION in your own business. We may or may not face an economic downturn, but if we do, this episode will help you get ready now. I believe in preparedness and being proactive. This episode will help you be both.

Get all episode resources by clicking this link. Everything in the Pro Shop is 50% off. Use code: 50OFF I don't know about you, but I don't want my business to be a one-trick pony. When our business revenue comes from more than one place, our business is more sustainable. There may come a time in your wedding business when you're ready to: - Pivot to a new market or business model - Add an additional product or service - Add a revenue stream to what you're currently offering. This episode will inspire you and help you know where to start for all of the above and more. Let's do this.

CLICK HERE TO ACCESS THE BUSINESS RESOURCE GUIDE In lieu of creating yet more content on COVID-19, I've decided to create this simple spreadsheet to curate and share the best information I've found with you regarding this unprecedented period in the event industry. In the spreadsheet, you'll see tabs dedicated to General information, Legal, Wedding Insurance, Marketing/Messaging and how to keep your kids busy if school is canceled for 47 years (gotta have a few jokes right now). I will be updating this spreadsheet constantly so check back when you can and share this with anyone you know! If you have a suggestion for a helpful tab, let me know and I'll add it and start curating information ASAP. Stay Strong, Stay Healthy!   CLICK HERE TO GET THE BUSINESS RESOURCE GUIDE

In today's episode, I'm honored to welcome Neillie Butler from Mariee Ami. In this episode we talk about: - How Neillie started her planning business with $300 and a computer from Sam's Club - How she keeps human connection at the center of everything she does in her business - How she's helped her 7 full-time employees adopt the same values when it comes to relationships - and MORE! Connect with Neillie: https://www.marieeami.com/ @mariee_ami

The Planner's Vault is Coming! If you're a Wedding Planner who has been in business between 0-5 years and you're ready to scale and grow, The Planner's Vault is FOR YOU.  Megan created The Planner's Vault for wedding planners ONLY as a place to grow, scale, learn and be held accountable. This is the type of membership that will take your planning business to the next level.  On February 27th, 2020 Megan is hosting a FREE webinar so you can learn more about The Planner's Vault and ALL the goodies that come with it! Click Here to Register for the FREE Webinar BONUS FOR SCB LISTENERS: For those of you who join the Planner's Vault at the annual level, you'll receive a totally FREE AND FAST Marketing Audit from me! I'll take a peek at your digital assets and give you 3-5 tips for improvement!  **I'm a very proud partner of The Planner's Vault. If you join through any links I share, I will be compensated at no additional cost to you! ON THE PODCAST:  I'm honored to welcome back to the podcast, my friend, Megan Gillikin from A Southern Soiree and the Weddings for Real Podcast. In this episode, Megan and I share our experiences (both good and bad) with professional development and education in the wedding industry. We talk about what we looked for when we first got started in our businesses vs. what we look for now and what we're trying to learn to continue to grow and evolve as pros. ABOUT MEGAN: Gillikin is a successful Wedding and Event Planning business owner at A Southern Soiree, Consultant to fellow industry workers, Podcaster, and Mom to 3 girls under 7. Her two favorite meals are breakfast and dessert, and she loves dance parties in the living room with her husband and those 3 daughters!   Megan graduated with her hospitality degree and her MBA. After graduation, she earned her stripes in the hotel industry by working for Marriott for almost 5 years on the event operations/planning side in roles that lead her to her love of events. In 2010, Megan left the hotel world and took over ownership of an existing wedding planning company in need of re-branding to remain relevant within the industry!   After 9 years of growing A Southern Soiree, Megan has established it as one of the most sought after, highly regarded event planning companies in the Southeastern United States. She loves getting to know the inner workings of people’s personalities…so much so that she started a wedding industry podcast called Weddings For Real in 2018! That led to another passion, which is consulting with other industry vendors on growing their businesses purposefully!   Megan has a love for providing real, insightful and tangible advice and wisdom on growing and sustaining a successful event business! If you’re Myers-Briggs fans she’s an ENFJ, and a solid 3 on the Enneagram. She’s ambitious, adaptable and enthusiastic and her love for this industry is contagious!

Get 30 Days of Aisle Planner FREE plus 25% Off Your First THREE Months! Get the Aisle Planner Discount and Learn More Here Renee Dalo from Moxie Bright Events is my guest today and she's here to share her best tips for how you can truly get the most out of your CRM System! Whether it's Dubsado, Honeybook, Aisle Planner or beyond, most of us are using some kind of CRM System in our wedding business......but we're likely not using it to its full advantage! Renee is here to remedy that! After more than 12 years in the industry, she's perfected her CRM strategy and will help you do the same. MORE ABOUT RENEE: Wedding planning wasn’t always in the cards for Renée. Instead, what started out as a seemingly one-time favor for a friend evolved into a thriving side-hustle to her acting career. When it was her turn to walk down the aisle, she flipped the script and discovered that the wedding industry was truly where she belonged. Shortly after her “I do’s,” she started Moxie Bright Events, a boutique wedding planning company, and never looked back. It wasn’t long before fellow industry pros were looking to her for advice. With over 12 years of experience under her belt, Renée turned her knowledge towards the advancement of the industry as a whole and launched her top-notch educational resources for event pros. In addition to her self-guided Wedding Management e-course, Renée is also the founder and host of the popular B2B podcast, Rock Your Wedding Biz and host of Talk with Renee Dalo, her currently airing podcast. Renée is a fan favorite on the speaker circuit, taking the stage at conferences across the country, including Wedding MBA, Creative at Heart, Let’s Plan Conference, and Tide Talk LA. She is recognized across the industry, having earned a coveted spot on Honeybook’s 20 On The Rise list, and she contributes frequently to industry publications. She currently serves as the Vice President of WIPA Southern California and has also held leadership roles in The Association of Bridal Consultants and The Rising Tide Society.

Francie Dorman and Britt Cole are the powerhouse duo behind 42 North and Mavinhouse Events. In today's episode, they're bringing their many years of experience to share with you how they use their business mindset to their advantage when it comes to building their businesses. Both Francie and Britt are passionate advocates about making universal standards of excellence a priority in the wedding industry and you'll hear how those values have informed their own business and those they mentor. 42 North is a full-service planning and design firm founded by Francie Dorman and Britt Cole, two seasoned creative event producers with a specialty in distinctive weddings at private estates and non-traditional venues nationwide. 42 North has been named top planner in the US by BRIDES Magazine, featured by Vogue, Martha Stewart Weddings, Town & Country, InStyle Magazine, and the Huffington Post. Working with just a small number of clients per year, 42 North is able to conceptualize a unique vision from the ground up, interpreting each couple's taste for a thoughtfully designed and flawlessly executed celebration. This year, Francie and Britt launched their sister company, Mavinhouse Events, to modernize the planning process for couples through a transparent and streamlined experience while encouraging a more business-savvy practice and standard of excellence for the entire industry.

GET ON THE ROAR PLAYBOOK WAITLIST Today on the podcast I'm welcoming Caryl Lyons from ROAR Events. Caryl is sharing her almost three decades of corporate event planning experience with us and proving why we should all look towards corporate events to get out of the revenue hamster wheel of weddings only. Caryl Lyons is the founder of ROAR events, a company that has brought to life tons of events, from large high-tech conferences to exclusive and intimate gatherings. She has over 27 years as an event planner and is using her experience to help new planners make their mark on the industry. She also launched an educational platform for those who want to enter or improve their corporate events planning game – called ROAR Playbook. Event planners looking for the perfect space for a meeting, a banquet or a party can also use her app called Capacity.

GET THE FULL BLOG POST AND SHOW NOTES HERE The Pro Shop Boomerang for Gmail The First Step: I challenge you to determine the real reason you have a limited marketing budget. Ask yourself WHY you have a limited marketing budget and be honest.  Why are we asking ourselves this question? Because anyone who owns a business should know that marketing leads to sales and sales are the financial life source of your business.  If you know this, then why do you have a limited marketing budget? And, what does “limited” actually mean to you? Does limited mean you truly have $0 to spend on marketing? Or, does it mean $200 a month? Does it mean $50 a month? Pro Tip: One of the most interesting things I’ve found with my clients is that they say they have a “limited marketing budget” but they don’t actually have a real number in mind. You have to do the work, gather the data, and get an actual number for how much you have to spend on marketing each month. If you’re allocating all of your money strategically and it’s all gone because you’re not making a lot yet, then the truthful answer might be you have $0. Or, the real answer might actually be: I have $0 because I CHOOSE to spend money on other things in my business and I’m not prioritizing my marketing because I think posting to Instagram is a marketing strategy.

GET THE FULL AUDIT AND SHOW NOTES HERE Why should we audit our wedding business? I’m not usually one for a lot of “feelings” in business but what I like about assessing how we felt about our business last year or last quarter is how it helps inform us about which parts of our business to focus on improving and which parts went well.  Questions to help get you started:   Did you feel like you were answering the same questions over and over again to couples, vendors, etc?  Did you feel unorganized in any part of your business? Were you constantly “looking” for paperwork, items you need for event days, communication from your couples?  Did you absolutely crush it with your onboarding and offboarding processes and want to repeat exactly what you did to continue to build on that success?    Now that you’ve taken the time to assess your business, we’re ready to audit our business and make a plan for what we’ll improve upon and what can be maintained because it went well. We’re going to audit 4 key areas of your wedding business: Marketing Administrative (automation, on-boarding, off-boarding, employees, etc) Finances (taxes, bookkeeping, etc) Event Day   PRO TIP: You can sit down and perform this audit in one full day. Or, you can audit one section per day and take a full week to perform this audit. Do what works best for your schedule.

She Creates Business a Podcast for Wedding Pros is supported by The Pro Shop.  My guest on the podcast today is Gigi Barnett. Gigi is a 20-year new veteran who has taken her extensive experience to share with service-based business owners, like wedding pros, how to get their own publicity locally and beyond. Gigi's Website: https://storysellyourbrand.com/ Work with Gigi: https://storysellyourbrand.com/work-with-me/ What you'll learn in today's episode: - How to pitch local television stations - How to pitch local and national publications - What your pitch needs to include to make it an easy YES for producers and publishers About Gigi: Gigi is a veteran TV news anchor, who shows service-based business owners how to become their own publicist; so, they can get more exposure for their brands and be seen as experts in the media. She developed the Story Sell Your Brand “news insider” publicity method in 2011. During her 20-year news career, Gigi has reported for NBC and CBS news; as well as The Miami Herald and Bloomberg Businessweek magazine. She's a Navy wife and mom of two bright and boisterous kids.

Today on She Creates Business a Podcast for Wedding Pros I'm chatting with Natalie Denyse from In Good Company PR. Natalie is passionate about wedding and hospitality brands creating a smart PR and Marketing Strategy that will serve their business and she's sharing her six top tips for how you can make that happen on the show today.  Here's a peek at what you'll hear in this episode: 1. What does modern marketing look like today?   2. Why is building a marketing plan so important?  3. How should creative brands build a marketing plan? What goes into it? 4. Using Social Media in Your Wedding Business 5. Creating a Content Strategy (hint: The She Creates Content Calendar can definitely help with that!) 6. Offline Networking Ideas from Natalie on Creative Ways to Network Offline: A no-brainer would be to host a celebration or overnight gathering for targeted planners and industry partners to highlight the most unique experiences available at your property Get charitable! Reach out to meaningful organizations who have regular meetings (at the board level) and offer to host Get outside the events industry; host a pop up art gallery night for local creatives, a high-end yoga retreat or musical performance that will draw in a diverse, yet qualified clientele who may otherwise be unfamiliar with your venue.   Natalie's Course: The Essential PR and Marketing Field Guide  Get $100 Off with Code: SHECREATES   Connect with Natalie: www.ingoodcompanypr.com @ingoodcompanypr About Natalie Denyse:  Natalie is the owner of In Good Company PR, a boutique PR and marketing firm specializing in the wedding, events and hospitality world. In Good Company PR has represented tastemakers around the world; from destination event planners and top photographers to unique catering companies, and more. With a holistic view of marketing, In Good Company PR is a committed partner to their clients - using media relations, social and content in tandem to generate strategic growth for creative brands. In Good Company PR's clients have appeared in The New York Times, Inc Magazine, Entrepreneur, Martha Stewart Weddings, Vogue and more.

Yesterday, Buzzfeed shared that Pinterest and The Knot Worldwide have both agreed and are taking action to "Stop Promoting Wedding Content That Romanticizes Former Slave Plantations." Click here to read the article in full As a wedding professional, venue owner and human being, this is an important conversation. It's also not an easy conversation to have, it's hard. Just read some of the comments on the Buzzfeed article - emotions are running high and rightfully so. Let me preface this by saying: My guest and I are both white women and fully acknowledge the level of privilege that comes with that. We're having this discussion as two humans who care deeply about these things and as two wedding professionals. I've brought Brittny Drye from @loveincmag onto the podcast today for a special episode to share her initial thoughts on the steps Pinterest and The Knot Worldwide have taken. Brittny works tirelessly in the LGBTQ+ space. Inclusivity for all is at the top of her list. We discuss: - What we've gathered about this topic (it just broke yesterday) - Why this is happening now - What plantation venue owners and employees can do to move forward - and More This is a place for open, respectful dialogue. Please share your thoughts in the comments of Instagram or you can DM me if you need to chat but need a one on one space.

My guest on the podcast today is Rachel Green from Intentionally Designed. She's digging into the REAL reason your wedding business isn't growing. Even better? She's giving us ways we can get out of our rut and start to GROW in the direction we want.  Have you grabbed your She Creates Content Calendar yet? Get it here! 365 Days of Content Ideas just for Wedding Pros.  Here's what we cover on the show today: 1. Why you need to cut out the noise and distractions  2. How to determine the best strategy for your business 3. Why streamlining and eliminating unnecessary tasks (or delegating) is essential to business growth Questions to Answer About Your Business: 1. WHO does your business serve? 2. WHAT results or transformation do you provide for your clients? 3. HOW do you provide those results or transformation? Connect with Rachel: www.intentionally-designed.com @intentionallydesigned Rachel's Brand Strategy Blueprint Course About Rachel Green: Rachel Green is a brand strategist, designer, educator, and glass half full kind of gal dedicated to helping creative business owners build their brand with confidence and clarity. Through brand strategy and design, she helps purpose-filled business owners ditch overwhelm through clear and simple strategies they can use to build a more successful and sustainable business. For the last 7 years, she has helped build over 100 businesses and generate 5+ million in sales for those businesses. As a farmer’s wife and mother to 2 little ones, she actively balances educating and empowering other women to grow their business by taking care of her home and family.

The She Creates Content is now available for $127 Create high-converting content in your wedding business to build relationships and drive more sales in your wedding business. When you purchase the Content Calendar you'll get: - 10-Page Welcome Guide - 365 Days of Content Ideas for Wedding Pros Only - 30-Day Prompt Strategy Sample The price goes up to $197 on December 10th, 2019 so don't wait friends! My guest today is the incomparable, Michelle Loretta from Sage Wedding Pros and the Be Sage Conference. She's digging into ways we can Take Business Risks with Intention and Purpose. Learn more about the Be Sage Conference here Accounting 101 for Wedding Professionals How to Create a Cash Flow Plan Here's more about Michelle: Michelle Loretta is a business consultant and financial strategist for wedding and event professionals. As the founder of Sage Wedding Pros, she blends her past as an accountant for Deloitte, a sales and marketing manager for DDLA, a merchandiser for Coach, and a stationery entrepreneur to strengthen wedding businesses worldwide. Sage Wedding Pros produces the next-level summit Be Sage Conference. Michelle has been asked to speak at a number of industry conferences, including NACE Experience, Biz Bash Live, and The Special Event.

Save the Date: The She Creates Content Calendar arrives on November 10th, 2019!  Head to www.shecreatesbusinesspodcast.com on that date to grab your 365-day marketing calendar for wedding pros! Today on the podcast I'm welcoming my friend and industry colleague Ashley Stork. Ashley is the owner + principal planner at Magnolia Vine Events and the owner of Wedding Business Bosses. In today's episode, Ashley walks us through 5 Areas of Your Wedding Business Where That Need Systems & Processes. Ready for an in-person experience in 2020? Wedding Business Bosses is a 4-day conference in Alabama January 19th-22nd!  Get 10% Off Your Ticket with Code: Shecreatesbusiness Learn more here! About Ashley and Wedding Business Bosses: Wedding Business Bosses is content + support + community for wedding professionals looking to streamline & systemize their business so they can grow, as well as take control of their time & schedule. WBB is hosted by Ashley Stork, a wedding planner & business owner based in Birmingham, Alabama. Ashley has had 8+ years in the wedding industry as well as 10 years in entrepreneurship. Systems & processes were the things that radically changed her business and she is thrilled to use the WBB platform to share with others. Wedding Business Bosses has a free facebook community, as well as a membership community, online summits & live in-person events. Connect with Ashley: www.weddingbusinessbosses.com @weddingbusinessbosses

Save the Date: The new She Creates Content Calendar launches November, 10th, 2020.  It's 365 Days of Marketing Content made for wedding professionals ONLY. Grab it for just $127 on launch day! Can't wait? Get a two-week free sample of the calendar here.   If you've been thinking about how to expand your wedding business to a new market, today's episode is for you! Lindsey Nickel from Lovely Day Events is on the show sharing how she expanded her wedding planning business from Jackson Hole, Wyoming to the Bay Area in California. About Lindsey: Lindsey is the go-to marketing and business strategist for wedding planners who want to be fully booked with wonderful clients. She provides doable, focused action steps based on her many years as a wedding planner. Based in Napa, Calif. she is a Bay Area native with a passion for outdoor adventures and travel. Lindsey’s work is featured on CNN.com, Style Me Pretty, Brides, The Knot Yours Truly book and more. Connect with Lindsey: www.lovelydaystrategy.com @lovelydaystrategy

Save the Date The 2020 She Creates Content Calendar will be here on November 10th, 2019. - What is it: 365 days of Marketing Content Ideas for Wedding Pros - How much does it cost: $127   How to take a break from your wedding business? Have you thought about doing this? Are you worried about re-entering the industry after a prolonged break? How will that impact your business and your revenue? My guest today has done exactly this, and she's sharing her experience with us along with her best tips for successfully taking a break from your wedding business! Joelle Charming has been planning events and weddings in the Santa Barbara, California area since 2011. Specializing in romantic and intimate events in one of the most beautiful parts of the country, Joelle is excited to be back to planning after taking time off to start her family. Connect with Joelle: www.joellecharming.com @joellecharming

SAVE THE DATE! The 2020 She Creates Content Calendar drops on November 10th, 2019 - get a full year of content creation ideas for Wedding Pros (Whoop! Whoop!). How to get more sales in your wedding business? Have you ever Googled that question? (spoiler alert: we all have). Step away from the keyboard my friend....I've got your back! Today on the podcast we're joined by your one and only Sales Maven, Nikki Rausch. Nikki is walking us step by step through her Selling Staircase which is a 5 Step Staircase to more sales in your wedding business. (We all want that!) Episode Freebie from Nikki: Closing The Sale: Three Secrets of Master Sellers Connect with Nikki: www.yoursalesmaven.com @your_sales_maven Nikki's Bio: CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way. Today, entrepreneurs and small business owners hire Nikki to show them how to sell successfully and authentically. An engaging speaker, she shares the secrets of her sales success through keynote speeches and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. Nikki has written 3 books, all available Amazon.

Save the Date: The 2020 She Creates Content Calendar is arriving to The Pro Shop on November 10th, 2019!   I’m honored to welcome Adrienna McDermott, owner of Ava & the Bee, to the podcast today!   Adrienna is walking us step-by-step through the 4 Ways We Can Prepare our Wedding Business to Outsource to a Virtual Assistant.   Adrienna covers the step-by-step prep work for these four business areas:   General Business Tasks Social Media Blogging (creating content) General Admin   She’s also generously created a free downloadable PDF to walk you through this whole episode! Get it here: https://avaandthebee.com/prepare-to-outsource/   Connect with Adrienna:   www.avaandthebee.com @avaandthebee   Adrienna’s Bio:   Adrienna McDermott is a former bridal boutique owner, wedding planner and florist turned digital marketing expert. She is the owner of Ava And The Bee, a virtual assistant and marketing company for wedding professionals.   Adrienna has been in the wedding industry for 10 years, including 4 years as the co-owner of Ivory & Beau, a wedding planning, bridal boutique and florist in Savannah, Georgia.   With her fine arts degree from Savannah College of Art and Design and the experience of opening 3 businesses before the age of 28, she has acquired unique knowledge on how to start a business, flourish, and scale. Her work has been seen in print and online publications, including Savannah Weddings Magazine, Green Wedding Shoes, 100 Layer Cake and Ruffled. She has been a speaker at Tuesdays Together throughout Georgia and loves to teach everything wedding vendors need to know about marketing and strategy.   Adrienna is also passionate about educating others to become freelance virtual assistants. Through her mentorships and course, The Creative VA Academy, she helps women create businesses of their dreams.   When she's not working in her pajamas and top-knot, you can find her with a cup of iced coffee, living in central New York with her tripawd black lab Cooper, slightly overweight cat Brutus, and Army Veteran boyfriend, Frank.

SAVE THE DATE: On November, 10th, 2019 the 2020 She Creates Content Calendar will be released!  In today's episode of She Creates Business we're sharing 5 Ways Wedding Pros Can Elevate Their Business. Krisy Thomas and Laurie Hartwell of The Bridal Society are on hand to dig deep into these 5 Tips! 1. Get Certified, Get in a Community 2. Get Accredited 3. Work only with professional vendors 4. Superior Communication 5. Integrity   Click here to get accredited through The Wedding Pro Society   Click here to learn more about becoming a Certified Wedding Planner through The Bridal Society.  USE CODE: SHECREATES for $100 Off Your Certification

Click here to learn more about the 2019 LVL Academy in California. LVL Academy Digital Shop Today, I'm honored to welcome Heather and Lindsay from LVL Academy to the show. We're digging deep into three topics: 1. Pricing 2. Sustainability 3. Personal Development Three topics that are imperative to longevity in our industry. About Lindsay and Heather: LINDSAY LONGACRE As a business owner, I dream to cultivate change. My mom started her own business when I was a kid so that she could be there for me and my brother. I didn't realize back then, but since she has passed, I know that I have the same driving force as she had. I am a country music fan. I love to swear. I am on a mission to find a natural deodorant that actually works. I am a gypsy at heart and believe in the power of sage and palo santo. I love to sing out loud but only do it when I am in the car alone because I am too scared. I would make a terrible employee. I eloped. HEATHER HOESCH Being a wedding planner is not just my job, it is who I am. I remember that after the first wedding I did, I knew this is what I wanted to do because it was the first time in my life I felt my work could have a purpose. I am obsessed with baby animals. I have over 30 cousins - they are the best. Lists and whiteboards make me super happy. Dancing to EDM in my apartment puts me in a great mood. I would never say no to a spicy margarita. I have the worst poker face. I para-glided off the top of Aspen Mountain with Lindsay.   This episode was originally broadcast on September, 19th, 2018.

Check out Wedding CEO School. Enrollment opens today! My guest today is Kylie Carlson, CEO of The Wedding Academy. She's a successful wedding-industry veteran and has been using Video Marketing for years in her own wedding business. Today, she's sharing her best tips for using video to impact clients, growth, and revenue in your wedding business. Action Item from Today's Episode: Write down 10 topics you can talk on video about with your ideal client. (Be specific!) Connect with Kylie: @weddingacademylive The Wedding Academy The Wedding Academy Facebook Group

On today's podcast episode I'm honored to welcome back my friend, Annie McCarty. Annie first appeared on She Creates Business back on Episode 93 where she walked us step-by-step through Automating the Four Stages of Business. Now, we're diving in and evaluating those four processes and automation to see if they're REALLY serving our clients. If your processes could use a tune-up before engagement season, hit play now and join the conversation! Connect with Annie: https://www.anniemccarty.com/ @efficientyannie Resources Mentioned in this Episode: The Process Mapping Workbook Business Systems Quiz Annie's Shop - Save 20% with code: SHECREATES  

  Today's episode is a treasure trove of information! I'm with Lane' Richards, founder of the award-winning rental company, Something Borrowed, discussing her journey from starting the business to just 6 years later selling it for a healthy profit! This discussion is so powerful and it won't take you long to hear how thoughtful and brilliant Lane' is - I can't think of anyone better to walk us through this process!  Here's a bit more about Lane': Lane' Richards is the multidisciplinary entrepreneur and creative genius behind the award-winning specialty rental company, Something Borrowed Portland. Sold in 2018, Lane' now offers mentoring and strategic business planning to specialty rental companies looking to build and scale their business.  To get the goodies mentioned in today's episode click here to visit the episode show notes. 

Have you grabbed your She Creates Content Calendar yet? Get the scoop on how you can plan 6 months of high-converting content here! Today's Episode: My guest on the podcast today is Shirley Goodwin, owner and lead designer of JR Flowers. Shirley's business is relatively new and on today's episode, we dig into the strategies she's using to grow her business. We also talk about how she got started in florals and how she keeps up with it all while working professionally as a pediatrician! Here's a bit more about Shirley: Shirley Goodwin is the owner and lead designer of JR Flowers. JR Flowers is a wedding and event floral design studio located in Leesburg VA, about 30 minutes west of Washington DC. She started the business 2 years ago after a lifelong love of flowers and design for family and friends. Her design style is “elegance with flair” and she loves to add a pop of color to any event. Shirley could design flowers in her home studio all day and night but realizes she has to come up for air and spend time with her 2 sons and her husband. Shirley is also a part-time pediatrician and still practices several days per week.   Connect with Shirley: @jrflowersweddings www.jrflowers.net

She Creates Content - The 6 Month Marketing Calendar for Wedding Pros Today on the podcast I welcome Cavin Elizabeth from Cavin Elizabeth Photography. As a photographer for almost 10 years, Cavin has developed an amazing eye for quality branding, especially when it comes to wedding businesses. In today's episode, she's sharing why it's imperative to have consistent brand photography and her BEST tips for achieving the brand look and feel you want and need to attract your ideal clients. Connect with Cavin: www.cavinelizabeth.com @cavinelizabeth Cavin's Book: A Bride's Guide to a Picture Perfect Wedding

The Six Month She Creates Content Calendar is HERE friends!  What is it? 180 days of intentional, client-building content….completely planned out for you. Never ask, “What Should I Post?” again. Click here to learn more and grab your copy of the She Creates Content Calendar.  Today's episode is a BIG one friends so buckle up and grab a notebook....and probably some coffee. I'm back with Lindsay Lucas to share 9 Ways You Can Get More Clients in Your Wedding Business. Yep, NINE. This episode is packed with strategic ways you can grow your client base and increase your revenue this year. Connect with Lindsay: www.thelindsaylucas.com @thelindsaylucas

The She Creates Business Podcast is brought you by The Pro Shop! You'll find editable vendor planners, courses and MORE in The Pro Shop. And the best part? Everything in The Pro Shop has been created JUST for wedding pros like you :)  On to the Show: Today on She Creates Business, a Podcast for Wedding Pros I'm joined by wedding planner and podcast host, Megan Gillikin. Megan shares the Top 5 Mistakes she sees wedding professionals making and how to correct them so you can continue growing and succeeding in business! Connect with Megan: www.asouthernsoiree.com Weddings for Real Podcast @weddingsforreal @asouthernsoiree Here's a bit about Megan: Megan graduated from East Carolina University with her undergraduate degree in Hospitality and Restaurant Management and her MBA. Upon graduation, this North Carolinian relocated to DC with Marriott International completing their Management Development Program. Starting at the front desk and moving into the events side, Megan truly understands the logistics, flow, and behind the scenes effort it takes to make a successful event. Transitioning back to NC in 2006, she moved into event positions including Event Operations Manager, Event Manager, and Sales and Catering Manager on a new property opening team. In 2010, Megan left the hotel world and took over ownership of an existing wedding planning company in need of re-branding to remain relevant within the industry. Over the last 9 years, Megan has grown A Southern Soiree into a multi-planner firm and established it as one of the most sought after, highly regarded event planning companies in NC. A new passion of Megan’s was started in 2018 in the form of a podcast for industry vendors (Weddings For Real) that has highlighted a love that Megan has for providing real, insightful, and tangible advice and wisdom on growing and sustaining a successful event business.

Lindsay Lucas is back for Part Two of How to Prepare Your Wedding Venue for Engagement Season During the Busy Wedding Season.  If you haven't heard Part One yet head to Episode 136 and give it a listen then come on back to us here in Episode 137.  For my wedding planners, photographer, calligraphers, floral designers, etc don't hit stop yet! Stay with us because I KNOW you can use these same tips to prepare your own business for engagement season! Venue owners: if you're in a stage of business where you need coaching, mentorship or someone to talk to because you're just beginning your venue journey, Lindsay is your girl! Find her here: www.thelindsaylucas.com Work with Lindsay @thelindsaylucas

Today I'm joined by Lindsay Lucas for a two-part episode extravaganza! In today's episode, we're sharing Part One of How to Prepare Your Venue for Engagement Season During the Busy Wedding Season. Even if you're not a venue owner, you're going to get a lot out of this episode. If you want to feel prepared, be organized and READY for a prosperous and productive engagement season (followed by booking season) this episode is for YOU. Click Here to grab your Review Request Email Template. If you recognize Lindsay's name it's because she joined me in episode 109 to share all about How to Start a Wedding Venue.  Here's more about Lindsay: Lindsay was born and raised in the South where sweet tea and good manners are staples to surviving the Texas heat and strict parents. She describes herself as having a servant’s heart and thrives most when helping others which led her to create Lean On Me Consultants. She coaches wedding venue owners (and those striving to be) on how to create a successful and streamlined business. She’s most passionate about giving her clients a strong foundation to build a business that will give them the life they’ve only dreamt of. Her happy place is being barefoot outside with her son or trying a new restaurant with her husband. Lindsay loves her church, sweet tea and the latest business book.

The She Creates Business Podcast is made possible by YOU, the listener. The show is financially supported by The Pro Shop, a collection of digital products, templates, and training to help you run your wedding business like a pro.  If you're currently in a partnership or have been thinking of bringing on a partner in your wedding business, you'll love today's podcast episode. My guest today is Kayla McCaul from CK Events. Kayla is one half of a wedding planning and design business along with her partner, Chelsea. Today we dig into the logistics of her partnership, how they work together, what they do when conflict arises and how they balance it all with their families and lives! Connect with Kayla: www.ckeventdesign.com @ckeventdesign Here's a bit more about Kayla in her own words: I am the “K” - Hooray! I always knew that I wanted to own my own business but I was not sure what that meant until I was introduced to the industry by Chels. Once we started working weddings together, it was something that felt so natural and I felt like I should have been doing this all along. I love so many different aspects of our business, I love working with our clients, I love creating and designing their events, and I love the friends we have made in this industry. My number one passion in life is my family! I have an amazing husband and two wonderful little girls!! I cherish all of the time we get to spend together and I feel so grateful to be able to do something I love and also have the flexibility to make my family my first priority. We love exploring new places and spending time with friends. If I could eat out every night I would. Manicures make me feel refreshed and champagne makes my night! Cheers!

Click Here for The New Pro Shop at She Creates Business Click here for Abby's 5 Tips to Overcome Your Fear of Instagram Stories Today on She Creates Business, a Podcast for Wedding Pros I'm thrilled to welcome Abby Jiu and Lisa Ziering from Abby Jiu Photography. Abby and Lisa are sharing how you can use Instagram Stories in your wedding business! We've broken this episode down into 5 actionable tips you can implement now. Connect with Abby and Lisa: @abbyjiuphotography @lisaziesing Here's a Bit about Abby Jiu Photography: Established in 2009, Abby Jiu Photography began with just Abby behind the lens. Five years later, Lisa joined her, expanding the team and the scope of weddings and events they cover. Over the years, Abby and Lisa have jointly documented dozens of weddings and traveled together for destination jobs as near as New York City and as far as Ireland and Portugal. They also spend plenty of time together in their stylish Northern Virginia office. And even though they shoot individually too, the bond they’ve formed is undeniable. This foundation makes them solid partners in business but also great friends. Perhaps it’s in the astrological cards—Abby’s a Scorpio and Lisa’s a Cancer—or maybe it’s just that they can anticipate each other’s needs seamlessly, work off each other’s energy, and share a passion for film photography and documenting special moments. Not to mention, they are both always up for ordering dessert. Work with them and you might think they share a brain because somehow they communicate without even speaking. With their shared years of expertise and organized methods, this duo makes working with Abby Jiu Photography a sincerely enjoyable experience—from both their perspective and that of their clients’ It’s in Abby’s nature to be a nurturer, and Lisa always thought she’d be a teacher like her mom and sister. And so recently, the duo launched a mentoring program, newsletter, and frequently share helpful tips and information on their Instagram stories. You can also follow along on their adventures—whether they’re on the road, at an industry event, or taking viewers behind the scenes at a wedding—as they share daily on their Instagram stories.

Today I'm delighted to welcome Shaunae Teske to the podcast! Shaunae is a wedding photographer who built a sustainable six-figure business in her first three years in business through diligent, consistent WORK. Today she's sharing exactly what she did with us on the podcast to make this happen! Here's more about Shaunae: Shaunae is an award-winning, destination wedding photographer and small business coach/mentor who has built her business with intentional purpose. She first launched her photography business in 2011 at only 20 years old! She quickly grew it to a sustainable, six-figure business within three years. After eight years as a wedding photographer, she has launched into her new passion - empowering women in business and helping them cultivate intentional lives. She puts her whole heart into everything she does because she truly values people and wants to leave behind a beautiful legacy. When she's not helping others, she's spending time in her home in Wisconsin with her amazing fiancee and three cats. Connect with Shaunae: www.shaunae.com @shaunaeteske   Tips Shaunae Mentions on this Episode: - Consistent Blogging: to create quality content for your clients and share your expertise - Client Experience: creating memorable and lasting impressions with your clients that makes them refer you to EVERYONE.  - Building relationships: with vendor partners in the industry and helping other vendors grow their business without expecting anything in return (it comes back to you)! - Doing the WORK: nothing comes easy and you have to work hard to build a sustainable business.

5 Sales Strategies to Increase Your Revenue, with Meryl Snow. On the show today we welcome sales guru and wedding superstar, Meryl Snow! She has turned her passion for weddings and event planning into a system that can help anyone in our side of the industry to make more sales, get more clients, and bump up their business. We hear from Meryl about how a catering company grew and grew into a multifaceted service through her attention to detail and her desire to deliver the best product to her customers. She stresses the importance of making connections and building relationships, how to use questions to push communications along, and why it is important to keep track of the little things. We discuss the interplay between pricing and value, the pivots her and her company have made, how to display value and differentiate yourself from competition and the best ways to get to know a bride! Meryl has so much great knowledge and experience to share from years in the game and a keen mind for organization and marketing. Make sure to not miss this great conversation!   Key Points From This Episode:   A brief look at Meryl's history in the industry. The different sectors and pivots Meryl and her company have made.  Sales' vital importance to any business! Websites, contact page, pricing and commoditization.  Differentiation and showing potential clients your real value. Practices for communication and replying to first contact emails. The four W's of who, what, where and when.  Which questions to ask and how to ask them. The bride's Pinterest board details and getting to know them! How corporate relationships differ from private weddings.  Financial concerns, storytelling and event cost analysis. Making sure helpers and influencers are present at pivotal moments.    Gracefully letting a customer go that cannot afford you. Why the right questions can make all the difference. Venues, caterers and giving your client an estimate of the whole wedding. The think tanks that Meryl hosts. And much more! Links Mentioned in Today’s Episode: Meryl Snow — https://www.merylsnow.com Meryl on Twitter — https://twitter.com/MerylSnows Megan Eely — https://ofdconsulting.com Dubsado — https://www.dubsado.com Meryl Snow Think Tank — https://www.merylsnow.com/think-tank

My guest today is Michelle Durpetti of Michelle Durpetti Events! Michelle wears so many hats including luxury wedding & event planner, hospitality group co-owner, equestrian, speaker and MORE. I was furiously taking notes during this interview because Michelle is full of tangible, raw and practical advice that I didn't want to miss! Today Michelle is spending time with us chatting about balance, branding and the importance of collaboration in our industry! Here's more about Michelle: I founded this company in 2008, founded on the principle that event planners must be good sources of creative ideas combined with practical experience, flexibility, and know-how to manage an event from beginning to end. Since then, I am proud to say that we have been privileged to work with corporate, social and non-profit clients, producing numerous events throughout the country. In 2010, I decided to expand our list of services to include wedding coordination and destination management in addition to event management and creative development. I am the third generation of entrepreneurial spirit and passionately dedicated to the evolution of my company and our perpetual commitment to excellence with each of our clients. I began my career with an internship at Jasculca/Terman & Associates in Chicago, a public relations firm specializing in PR and event management. A highlight of my time there was having the chance to be a part of the team that produced the dedication ceremony for the grand opening of the William J. Clinton presidential library in Little Rock, Arkansas. It was an incredible experience, and the lessons that I learned from it are ones that I still carry with me today, and apply to every event and wedding that I produce. While it may seem unrelated, learning how to produce a live event for a crowd of 30,000 people that was televised live across the globe provided me with a key component to what separates MDE from so many other planning firms out there; logistics management and timing are where the focus is centered. Connect with Michelle: www.durpettievents.com @michelledurpetti  

Get 20% Off Your Ticket to Love Well Planned with Code: SHECREATES Today on the podcast I'm honored to welcome Heather Dwight from Calluna Events! I've wanted to have her on the show since I heard her speak in person back in 2018 and finally got up the nerve to send her an email a few months ago to ask! In today's episode, Heather is bringing her 16+ years of experience and sharing how we can and why we should "Be Our Brand" in the wedding industry. We discuss: - How to Find Your Why - How to Use Social Media in a Way that Serves our Business - Hiring a Team and Keeping Your Brand Integrity - AND MORE! Here's a bit about Heather: Heather Dwight started Calluna Events in 2004 after working in non-profit and corporate events for 10 years. With a vibrant and captivating sense of style, Heather is one of the most sought-after wedding planners in Colorado and with weddings planned for New York, Louisana, Wyoming, New Mexico and Virginia she is helping Calluna expand to exciting destinations. She is the visionary behind Calluna Events being recognized as one of the Best Wedding Planners in America by BRIDES, The Knot’s Best of Weddings (2008-2019), The Knot Best of Weddings Hall of Fame and the winner of Wedding Wire Bride’s Choice Award. Heather served as the Director of Communications on the inaugural WIPA Colorado Board of Directors. Clients describe Heather as having a sophisticated, yet calming confidence, allowing her to be a true advocate for her clients’ vision. Heather also provides business coaching and mentoring and in 2019 launched a new business, Love Well Planned which focuses on workshops for wedding planners and wedding creatives. She loves mindful design, style and immaculate detail. After 16 seasons, what Heather adores the most are the relationships she is fortunate to build with clients and helping couples achieve a beautiful wedding that is authentically theirs.   Connect with Heather: www.callunaevents.com @callunaevents Love Well Planned Workshop (use code: SHECREATES for 20% off!)

Grab your SEO Checklist here! Today I'm honored to welcome Tayler Cusick Hollman back to the podcast! You might recognize her from a 2017 episode she did while working at Aisle Planner - I'm thrilled to have her back! We're diving into the nitty-gritty of what it takes to conceptualize, launch and grow a brand new business in the wedding industry from the ground up! Tayler is the owner of TAYLRD Media + Designs and the Co-Founder of Sourced Co. As a wedding industry marketing consultant, she works with wedding professionals to help them develop the skills, strategies, and assets they need to market their businesses and build their brands. Connect with Tayler: www.sourcedco.com  www.taylrd.co @taylrd_designs

It's my absolute pleasure to have my friend Cinnamon Wolfe back on the podcast today. Cinnamon joined me back on Episode 14 (in 2016!) to talk all things blogging and now she's returned! Today Cinnamon will walk us step by step through 10 SEO Strategies You Can Implement Today! Here's a bit about Cinnamon: Cinnamon Wolfe is a former corporate gal turned photographer, private photo editor and educator. She is a retired Army wife, stepmom, pet mom and the friendliest introvert you’ll ever meet. She is obsessed with helping others they are capable of so much more than they think they are. She is a self-proclaimed podcast junkie and hosts her own show…Focused Podcast! Her life goals are almost as big as her Netflix obsession and she can always be bribed with a grande Americano and deep conversations. Connect with Cinnamon: www.cinnamonwolfe.co@cinnamonwolfe.co  

Ira & Lucy Wedding Professionals Spring Workshop   Today, I’m honored to welcome Heidi Wight, Owner & Principal Designer from Ira & Lucy, to the podcast. If her name sounds familiar, it’s because I’ve mentioned her multiple times on the podcast because I learned the concept of the “Communication Clause” in a contract from her! I first met Heidi at Rooted in the Rockies, a wedding professionals conference here in Denver, CO. I sat in Heidi’s breakout session at this conference taking PAGES of notes because she is a master educator and I didn’t want to miss anything - I knew I had to have her on the podcast! In today’s episode, Heidi is throwing down on: Foundational building principals for any wedding business How to hire WELL How to diversify your income Book recommendations for wedding pros AND MORE! Books Heidi Mentions in this Episode:  The Small Business Startup Kit  Hiring Your First Employee The Wedding Book Here’s a bit about Heidi: As the co-founder and principal designer of Ira + Lucy, Heidi Wight, is recognized for her intuitive sense of style, as an impeccable design expert, offering her clients a full wedding experience focused on authentic client relationships and bespoke service. Ira + Lucy, named after Heidi’s husband’s great-grandparents, began 7 years ago as a boutique wedding rental business that organically evolved into a thriving, highly sought after event planning and design firm. Raised in the beautiful Pacific NW, south of Seattle, Heidi has incorporated the blend of city culture and style with the personable nature of country life in Idaho. Heidi and her team boast an extensive portfolio featured in industry-leading publications, has been a featured speaker at Rooted in the Rockies conference, and orchestrated some of Idaho’s most prominent weddings!   Get Connected with Heidi: Ira & Lucy's Website @iraandlucy Ira & Lucy Spring Workshop

Download the Free Legal Audit Workbook Here (it will take you step by step through this episode). I'm honored to welcome Paige Griffith from The Legal Paige to the podcast today. Paige is walking us, step-by-step, through a Legal Audit of our Wedding Businesses. Spoiler Alert: Paige dives DEEP in this episode so buckle up. I highly encourage you to download her Free Legal Audit Workbook and take your wedding business through this whole process. Let me tell you a bit more about Paige: Paige Griffith graduated in 2016 from the University of Montana School of Law with high honors, and also holds a double BA in Economics and Political Science from Pacific Lutheran University. During her time in law school, she started a photography business and after a lot of hustle, late nights, and determination, it became a six-figure business in just 3 years. Paige has now combined her legal and entrepreneurial passions to help other entrepreneurs and creatives create successful and legitimate businesses. Her goal is to create a space where all small businesses feel protected and confident. The Legal Paige was founded in 2018 and is a virtual legal consulting firm for small business entrepreneurs.

Quick Updates: If you want to be notified when The Venue Academy opens in 2019, get on the waitlist here. Today's Episode: This episode, #125, is the first in a 4-part series where I’ll be sharing strategies for setting up our businesses for more success in 2019! Today, we're covering how you can Audit Your Wedding Business in the New Year to uncover where you can focus in 2019 and see more success in your wedding business! Here’s the Full Series Schedule: Episode 125 - How to Audit Your Business in the New Year Episode 126 - How to Get More Clients in Your Wedding Business Episode 127 - How to Add More Revenue Streams to Your Wedding Business Episode 128 - 10 Ways to Market Your Wedding Business in 2019

Quick Updates:   If you want to be notified when The Venue Academy opens in 2019, get on the waitlist here.   The winner of the $200 Amazon Gift Card from the SCB 2018 Survey is Allison Davis! Congrats!   On to the Episode….   How to Take Action on Your Client Survey Feedback   Step One:   Export your survey data and put it in a format that is easy for you to read and understand Dig into your data and make notes on trends you see, multiple clients with the same feedback, etc.   Step Two:   Now that you have your trends separated into categories, put each trend you see into one of three “buckets” Bucket #1: Feedback you can, will and want to take action on before next season. Bucket #2: Feedback you’re NOT going to take action on at all (or ever). Bucket #3: Feedback that requires more analysis or isn’t a priority for the next season.   Step Three:   TAKE ACTION ON BUCKET #1 AND IMPLEMENT THOSE CHANGES/UPDATES/ETC.   Examples of Bucket #1 Items you might have:   updating your contracts updating your Dubsado or Honeybook workflows adding more client education to your onboarding process implementing more automation in your business like an online scheduling system such as Acuity Scheduling   See you back here for Episode 125 where I’ll kick off the first of four episodes in my Set Yourself Up for Success in 2019 Series!

Quick Note: A lot of current and future venue owners have asked me when The Venue Academy will open again!  The answer is, in 2019! If you missed the 2018 program and definitely want to be the first to know when it opens again, get on the Waitlist here. Lindsay Lucas and I will both be offering bonuses again as well :)    In today's Tip Tuesday episode I'm sharing my step by step formula for sending a client survey that yields VALUABLE feedback! These are real-time results from the survey I just sent to our ideal clients here at Vista View Events, the wedding venue I own in Colorado. I credit my survey success to Kim Wensel and her tactical client survey tips that she shared with us back in episode 116 (go listen if you haven't already!). Here's a Link to my survey so you can see how simple it is. DM me on Instagram if you need help or encouragement on your own client survey! Pro Tip: Sending a survey is GREAT but you know what's even better? Actually acting on the feedback your clients give you in the survey!  I'm not saying you need to cater to every client whim, particularly if it doesn't align with your business or values....but we can all improve & serve our clients better and it's important that we take their feedback seriously! 

Click Here to Participate in the 2018 She Creates Business Survey. I'll be drawing for a $200 Amazon Gift Card from the survey responses on 12/7/18! It's such an honor to have Michele Schwartz on the podcast today. She is the industry EXPERT in Jewish wedding design, fashion, and culinary trends and I took pages of notes during this interview! Here's a bit more about Michele: Michele Schwartz began her career in hotels and weddings at Walt Disney World. She is a published author and highly sought-after speaker, with a degree in Communications from the University of Texas at Austin. Michele is the creator and editor-in-chief of The Modern Jewish Wedding where she shares her expertise in Jewish wedding design, fashion, and culinary trends. Award-winning, innovative and influential, Michele is the President-Elect of NACE Austin and has served as Vice President of Communications for ILEA Austin, Social Media Chair for One to One Women Coaching Women, and President of the National Council of Jewish Women, Austin Section. She is an acclaimed national speaker presenting in front of audiences at The Special Event, Engage!, Catersource, NACE Experience, and several local NACE and ILEA chapters. She has been featured in the New York Times, Chicago Bride Magazine, Moment Magazine, OneWed.com, and Caribbean Bride Magazine, among others. In 2014, she and her team won an ESPRIT Award for Best Team Event.

ANNOUNCEMENTS: Surprise! I've extended the 50% OFF Discount on The Lead Magnet Bundles in the Opt In Shop AND my Profitable Podcast Course! Grab both and SAVE $197! Click Here for The Opt In Shop Click Here for Profitable Podcast Plan USE CODE: fiftyoff   I'm also giving away a FREE spot in the Profitable Podcast Plan on my friend's @paigemariegriffith's Instagram! Click Here to enter the giveaway!   Today's guest is Alyssa DiCicco from Nashville Bride Guide and we're digging into the ways you can have success when advertising on a local wedding blog.   Here's what we cover in today's episode: --Why advertise with a local wedding blog? --Getting your profile in tip top shape --Know all of the perks your package offers and utilize them throughout the year --Create content that is worth the read --Promote events through local publications --Brainstorm ideas to promote your brand locally through the blog's Instagram and in-person events   Connect with Alyssa: alyssa@nashvillebrideguide.com @nashvillebrideguide   More about Alyssa: After years of blogging personally + professionally, and dreaming of one day owning her own business, Alyssa combined her loves to become the owner and editor of the local wedding blog, Nashville Bride Guide! The online publication showcases weddings, engagement sessions, styled shoots, vendor spotlights and advice posts from all across the Middle Tennessee area. After working as the Marketing & Design Manager at a local rental company, Alyssa took ownership of the blog in 2016. The publication was formerly known as Ashley’s Bride Guide and since Alyssa’s ownership, she has worked with many incredible local vendors and national brands including David’s Bridal, Pottery Barn, Williams Sonoma, Azazie, Basic Invite and more. Alyssa has also been a regular guest on the local show Today in Nashville and also served as the Vice President of the networking group TWESA (Tennessee Wedding & Event Specialists Association) for 2 years. Showcasing the work of talented wedding pros and connecting them with engaged couples is something that is so dear to Alyssa’s heart! But when she’s not helping vendors, you can find her having dance parties with her three-nager, cuddling her 9-month-old, hanging out at the local farmers market, and visiting family up north with her husband and two kiddos.

2018 Small Business Saturday through Cyber Monday Sale! In today's episode, I'm having a power-packed chat with Erin Graham of Erin Graham Hair. I've had a lot of requests from hair and makeup artists to hear more from this type of vendor so I was excited to get Erin on the show! Erin has a ton of energy, is fast-paced and doesn't sugarcoat anything which is why I think you'll love this episode! Sometimes, we all need a kick in the pants when it comes to growing our business - buckle up, this is a good one! Here's more about Erin: Erin Graham is a small town girl rocking life in the Windy City! She’s got her hand in a bounty of creative projects like founding and running a successful, award-winning bridal hairstyling business where she alone does roughly 60 weddings a year! When she’s not beautifying brides she’s freelancing in film, TV, music and print. Her success has garnered the attention of top beauty professionals in Chicago who wanted to learn the secrets, so naturally, she’s now educating too. She‘s helped found a revolutionary beauty app called LISA, Volunteers at Resilience Chicago, and is her daughters personal Uber driver so with the little slice of time she has left, she’s started to write a book called BEHIND THE VEIL where all the secrets in the bridal biz will be revealed! CONNECT WITH ERIN ERIN GRAHAM HAIR @eringrahamhair

2018 Small Business Saturday through Cyber Monday Sale! My guest today is Danielle Salazar, the Marketing Director for Kennedy Blue, Wedding Shoppe & Penny and Pine. In today's episode, Danielle is pulling back the curtain on how she and her team manage multiple brands and the marketing and growth strategies they've used to grow Kennedy Blue 60%-100% year over year. Here's more about Danielle: Danielle Salazar is a Marketing Manager at Wedding Shoppe, Inc, where she oversees and coordinates the marketing efforts for multiple brick & mortar and e-commerce companies in the wedding apparel and bridal skincare space including Wedding Shoppe, Kennedy Blue, and Penny & Pine. Danielle and her team have been able to grow online traffic by 60-100% year-over-year, while revenue has grown by 110-130%. She attributes that growth to her heavy focus on lead acquisition, content, social media, and customer feedback. Before transitioning to the corporate side of the wedding industry, Danielle worked directly with brides as a bridal consultant. Being able to experience both sides of the industry has been crucial to her success and she has now been in the industry for just over 7 years. CONNECT WITH DANIELLE: Kennedy Blue @kennedyblueofficial Penny and Pine @penny_and_pine

2018 Small Business Saturday through Cyber Monday Sale! Creating consistent, useful content for your ideal wedding client is one of the keys to longevity in your business. It can also help you diversify your income in the future! My guest today, Kayla Hollatz, is a content creation master and we dig into the HOW and WHY of content creation for all wedding pros...no matter how long you've been in business or what type of vendor you are. Here's more about Kayla: I’m Kayla Hollatz! I’m a Website Copywriter, Ghostwriter, and Marketing Strategist who loves nothing more than crafting brand stories with soul. Except for maybe peppermint hot chocolate... we’ll call it a tie. I help creative entrepreneurs and small businesses communicate their value, discover their brand voice, and optimize their messaging for more conversions through website copywriting and ongoing content creation. Because you need more than the right words. You need the right story and strategy. I’ll help you get there. CONNECT WITH KAYLA: WWW.KAYLAHOLLATZ.COM

Today I'm honored to introduce you to Katelyn Stanis of Wedding Words. Our episode today digs into Katelyn's growth and marketing strategies for her business, Wedding Words. Here's a bit more about Katelyn: Katelyn Stanis is the owner and creator of Wedding Words, a wedding vow and speech writing service. She helps tongue-tied couples from across the U.S. tie the knot through her one-on-one custom vow writing service and online vow writing course. With a BA in Journalism, Katelyn has always adored asking people the right questions to unearth their own vibrant story. Today, she uses that same passion to discover the details of a couple's love story and collaborates to put their heart into words. Katelyn has been featured in The New York Times, The Everygirl, Bridal Musings, Wedding Chicks, and Aisle Perfect.

Enrollment for The Venue Academy is still open! Join me and dozens of other students for education, community, bonuses and launch your venue dreams TODAY!   It's an honor to welcome Kim Wensel from Pattern of Purpose to the show today. Kim is here to share 6 Actionable Steps You Can Take to Attract Your Ideal Client in your wedding business.   Here's a bit more about Kim: Kim Wensel is a branding strategist and founder of Pattern of Purpose where she works with entrepreneurs and small businesses who are ready to scale their business. Before introducing new services, raising their prices, or pivoting, they want to know that what they're building will sell. She helps them peek into the minds of their customers so they know how to attract the right people and make their brand stand out. A true multi-passionate, Kim tried out many career paths before finding her career footing, including owning a wedding planning business, managing health programs in Nigeria and Kenya, working as a nonprofit communication and research consultant, and serving as an admissions counselor at two universities. While she’s a self-taught entrepreneur, Kim also has Masters degrees in Social Work and Public Health. She lives outside of Washington DC with her two kids, husband, and the most lovable rescue dog you’ve ever met. When she’s not working on her business, she can be found heading for the mountains, desperately trying to escape city traffic.   Connect with Kim: www.patternofpurpose.com @kimwensel Free Guide: Go Beyond Generic Testimonials

The Venue Academy Will Open Again in 2019 - Sign Up to be on the Waitlist Here.  BONUSES - In addition to everything you get from Lindsay, if you purchase The Venue Academy through my affiliate link you'll also get: 1. 30-Day Unlimited Voxer Support from Kinsey 2. 60-Minute Ask Me Anything Skype Call 3. A copy of my venue contract 4. Video walkthroughs of my Dubsado account and how I use it for my venue 5. Video walkthrough of how I use Acuity Scheduling to book venue tours, final walkthroughs, and rehearsals. 6. Land Resource Guide (Insider Tips on purchasing land from private landowners).   Sign Up for The Venue Academy Here

Get on The Venue Academy Waitlist Today I'm honored to welcome Kelly Ewell, owner of 48 Fields, to the podcast. Kelly is a successful venue owner in Virginia and a wealth of information when it comes to opening and running your own business. I think Kelly's experience is particularly valuable because she spent 10 years in the wedding industry as a photographer AND worked in corporate marketing....so she's basically a powerhouse! Today we're digging into Kelly's 5 Tips for Becoming a Successful Venue Owner. It's an action-packed episode so buckle up my friends! Here's a bit more about Kelly: Kelly Ewell is the owner of 48 Fields, a century-old farm estate set in the heart of Virginia wine country. The venue focuses on working with couples who want to give their guests a relaxed but thoughtful countryside wedding experience. Having previously been a wedding photographer for 10 years, Kelly has experienced a lot when it comes to weddings – from the highs of seeing a surprise return of a loved one from deployment to the lows of no-show vendors and dropped cakes. She can pin a boutonniere in record time, is a master of logistics, and still tears up every time a bride walks down the aisle. Especially if it's to the classic Canon in D. Played by a string quartet. Kelly holds a business degree from the University of Richmond that she put to use for many years when she worked in corporate marketing. When she’s not hosting weddings at 48 Fields, she can be found visiting Northern Virginia wineries with her husband, Steve, and dog, Piper.   Connect with Kelly: www.48fields.com @48fields

Register for The Venue Academy Webinar Join the Waitlist to Learn About The Venue Academy and the Bonuses I'll be Offering. In today's episode I'm sharing 4 sections you may want to add to your contract for your wedding business plus TWO bonus tips to help clients better understand your contract and policies.   4 Sections You May Want to Add to Your Contract: 1.) Communication Clause 2.) In-Person Meeting Boundaries 3.) What Packages DON'T Include 4.) For Venue Owners: Policies specific to your venue (example: your personal alcohol service policies).   BONUS TIPS: ** Setup automated emails to go out to clients with helpful tips, reminders and due dates. ** Make your contract visually easy to read with bullet points, headings, bolded words, etc.

The Venue Academy will open again in 2019. Sign up here to hop on the Waitlist and be the first to know when the doors open!   To celebrate my 31st birthday, everything in the Opt In Shop is 31% Off this week! Get any Opt In Bundle for a hundred bucks right here! In today’s episode of She Creates Business a Podcast for Wedding Pros I’m sharing the 9 Productivity Tools I use on a daily basis at my wedding venue, Vista View Events. If you're like me and want a list of every tool I mention in today's episode along with examples and pricing, head to today's show notes to grab the PDF Guide.  No need to enter your email address when you get there, just click the link and you'll automatically get the PDF for today's episode. 

GET ON THE VENUE ACADEMY WAITLIST Today I have a power-packed episode diving into three important topics in the wedding industry: Pricing, Sustainability & Professional Development. Regardless of your season or stage of business, these are three topics that need our consistent attention so we can stay competitive and keep our business FUN! To lead us through these topics I've brought on Lindsay and Heather from LVL Weddings and LVL Academy. Buckle Up and Take Notes my friend! CONNECT WITH LINDSAY & HEATHER: LVL ACADEMY LVL Instagram   GET ON THE VENUE ACADEMY WAITLIST

Sign Up for The Venue Academy Waitlist   Today I'm honored to welcome Chelsea Foster to the show. We have an in-depth and highly actionable chat about ways you can organize your business and create automated workflows that will actually help you propel your business forward and allow you to step away from your computer and your phone (can I get an amen??). Here's more about Chelsea: Chelsea B Foster is a workflow and productivity specialist, coach and host of the Burnout-Proof Your Biz Podcast. Chelsea provides a unique perspective to the entrepreneurial world by advocating for “no one right solution for all businesses.” Every business is unique, so the way they run and the tools they use should also be unique. She has helped transform the businesses and lives of overwhelmed and exhausted small creative business owners by guiding them in creating organized, specific workflows that are not only simple but easy to use and by assisting them in selecting tools that work for their business and their personal learning and organizational style. This has allowed them to become the expert so they run their businesses and live their dream lives on their own terms. With an emphasis on building relationships and face-to-face interactions, Chelsea is able to connect with her clients on a deep level. She supports women who are so over feeling lost and near burnout all the time and are ready to finally start living their dream life through private coaching, done-for-you setups, workshops, and a membership group (The Empowered Boss Lab).   Connect with Chelsea: www.chelseabfoster.com @chelseabfoster Chelsea's Free Co-Working Workshops The Empowered Boss Lab  

The Venue Academy will open again in 2019. Sign up to be on the Waitlist Here.  If you're a current, future or "maybe someday" venue owner this episode is for you! Have you wondered where you'd get the money to start a venue? How do you even find a piece of property or a building you want to remodel? What are the steps to take before you open your doors and start accepting.......gasp! REAL WEDDINGS?! Lindsay Lucas from Lean on Me Consultants is here today to answer all of these questions and more! After almost a decade in the industry as a wedding planner, Lindsay has transitioned to being a sought-after Venue Consultant. Not satisfied with only helping a handful of Venue Owners per year due to the extreme amount of face to face she gives them, Lindsay has decided to launch a course, The Venue Academy, and has poured all of her knowledge to help new and existing venue owners absolutely CRUSH IT! Here's more about Lindsay: Lindsay was born and raised in the South where sweet tea and good manners are staples to surviving the Texas heat and strict parents. She describes herself as having a servant’s heart and thrives most when helping others which led her to create Lean On Me Consultants. She coaches wedding venue owners (and those striving to be) on how to create a successful and streamlined business. She’s most passionate about giving her clients a strong foundation to build a business that will give them the life they’ve only dreamt of. Her happy place is being barefoot outside with her son or trying a new restaurant with her husband. Lindsay loves her church, sweet tea and the latest business book. GET ON THE WAITLIST FOR THE VENUE ACADEMY

EXCITING NEWS COMING UP FOR CURRENT & FUTURE VENUE OWNERS! JOIN ME ON EPISODE 109 FOR THE SCOOP! Today's episode is exactly the kind of episode I love because it's full of ACTUAL tips you can use to scale your business. It's not theory or a 30,000-foot overview....it's actual tasks you could go out and do today to help you scale your business now and in the future. To tackle this topic I brought on Lin Pernille Kristensen. Lin Pernille is a wedding photographer, videographer, and educator based in Jersey City - right at the cusp of North Jersey & New York City. She specializes in vibrant, natural, and cheerful weddings, events, and portraits. She also teaches workshops & courses to photographers & small business owners of all levels. When she's not shooting, editing, or teaching, Lin is probably redecorating her condo, trying out a new recipe, weightlifting with her boyfriend, or going to a country night with her friends. Connect with Lin: http://www.linpernille.com/

It's an honor to welcome back my friend, Ashley Stork, to the podcast! Today Ashley is taking us the "behind-the-scenes" of the video strategy she's been using in her wedding planning business and how this strategy is helping her relate to and book more clients. Here's a bit more about Ashley: Ashley has been in the wedding industry for 8 years and owned her company for almost 5. Recently, she re-branded to Magnolia Vine Events which is based in Birmingham, Alabama where they serve clients who are looking for a heartfelt experience so they can have a heart filled wedding day full of joy, fun and a wedding that truly reflects them. She loves chatting with other business owners and helping others. Her favorite things include diet coke, Chick-Fil-A, her husband Lee, 2 rescue pups and Alabama football.   Connect with Ashley: www.magnoliavineevents.com

Today's Guest is Emily Sullivan from Emily Sullivan Events. Emily is diving into the topic "How to Build the Wedding Career You Actually Want." I truly believe this is such an IMPORTANT topic to cover because sometimes in business, we're really just treading water and surviving without making plans for the future and what we really want our business to look like. Emily is tackling this and more in today's episode! Here's a bit more about Emily: Emily Sullivan believes that the wedding planning process should be both fun and stress-free! A southern girl at heart, she loves the hospitality aspect of wedding planning and aims to make you and your guests feel both comfortable and welcome in the city of New Orleans. She loves the city and showcases her love for it in each wedding that she creates. With over 11 years in the industry and 500+ weddings under her belt, she has the experience and relationships needed to make your wedding day the best! We focus on customization and guest experience each step of the way. Emily is the inaugural president of the New Orleans WIPA Chapter and has been featured in publications such as BRIDES, Grey Likes Weddings, The Knot and more! She is a sought-after national speaker, with recent and upcoming engagements including The Special Event, NACE, WeddingWire World, and Wedding MBA.   Connect with Emily: www.emilysullivanevents.com

Today's episode features, Alexa Kritis, a freelance wedding coordinator and freelance assistant wedding planner. When I first heard about Alexa's business model I was immediately intrigued because I'd never heard of someone assisting planners in a freelance capacity. Alexa is absolutely brilliant, kind, FUNNY and SMART. Don't miss this interview! Here's a bit more about Alexa: Hi! I'm Alexa and I am a freelance wedding coordinator. I work with luxury wedding professionals when they need a trusted assistant planner or coordinator to step in. Whether it's remote or on-site wedding coordination, running ceremony rehearsal or being the bride's assistant - there's no job too big or small I won't do! Connect with Alexa: www.alexakritis.com  

Welcome Back to the New She Creates Business! Today's Episode is Brought to You by The Opt-In Shop! My guest today is Brittany Finkle from Happily Ever Borrowed. Brittany Finkle is the founder of Happily Ever Borrowed. Always drawing and designing, she graduated from Cornell University with a degree in Fiber Science & Apparel Design. She was lucky enough to work in planning, merchandising, and buying for top luxury companies such as Ralph Lauren, Saks Fifth Avenue, Hermes and most recently Chanel. She launched Happily Ever Borrowed in 2012 to help women to rent their bridal accessories for their wedding day. She continues to juggle her life in the luxury fashion industry by helping brides find their dream accessories every day!

Check out The Opt In Shop! Done-for-you lead magnets for wedding pros who want to build their list but have zero time to make "freebies!" NEW TO BUSINESS SERIES Today I'm bringing Sacoya Jenkins on the show as part of the New to Business Series! When it comes to building a business no two days are the same and I think today's episode perfectly embodies that! Sacoya and I cover a variety of topics including how to build your tribe, really personalizing your client experience, how and why she got certified as a wedding planner and so much more! Resources Mentioned in this Episode: The Slight Edge by Jeff Olson The Bridal Society Sacoya Jenkins is owner and Lead, Certified Wedding Planner behind Jenkins & Co. Wedding Coordination, a Wedding Planning company for the modern, yet classy and sophisticated bride, based in Charlotte, NC. Sacoya has a passion for building true sisterhood in both business and in life and loves making a new girlfriend. Wedding planning has combined her love for organization, sisterhood and all things love. She is super passionate about true love and celebrating the precious journey of marriage! When she isn't planning weddings, Sacoya enjoys spending time with her husband, Marquis, on a romantic date night or binge-watching their favorite shows. Brunching with her best girlfriends on Sunday afternoons, enjoying all of the Mimosas's and anything Kate Spade inspired of course! Website: jenkinsandcoweddings.com Instagram: @jenkinsandcoweddings

Today on the podcast I'm so pleased to welcome Leah Weinberg! Leah is sharing her insanely effective and practical tips for automating our wedding business! What I love about this episode are all of the examples Leah uses when it comes to ways we can automate. We chat about everything from leads to taxes so buckle up and enjoy! Leah Weinberg is the Owner & Creative Director of Color Pop Events -- a New York City-based wedding planning company that focuses on the details and lives in the logistics. Now in her fifth year of business, Leah leverages skills like organization, attention to detail, and client service from her prior career as a commercial real estate attorney to excel at event production. Her colorful work and party planning tips have been published online and in print with Vogue, Glamour, Marie Claire, Martha Stewart Weddings, Martha Stewart Living, The Knot, Brides, Buzzfeed and more.

Use code SHECREATES at hannahlowecorman.com for a discount on your order! Wedding Rental Business Series - Getting Started with Rental Backdrops as a Professional Artist I can’t wait to introduce you to my friend and mastermind buddy, Hannah Lowe Corman. I had the privilege of meeting Hannah in person in 2017 and she’s never been able to get rid of me! On the show today we’re chatting about Hannah’s business as an artist and she’s walking us through a very new venture she’s pursuing…renting custom backdrops for weddings. Hannah Lowe Corman is an artist and yoga teacher in New York City. In 2016, Hannah jumped at the chance to follow her artistic passion, quitting her job in investment banking, and becoming a full-time painter. She's studied art and art history at the Maryland Institute College of Art, the Sorbonne, and the Art Students League of New York, among others, however her degrees are actually in Finance and French! Taking what she's learned as a lifelong artist and art student, Hannah paints abstract pieces inspired by nature, meditation and movement. Hannah melds her longtime yoga and meditation practice with her painting practice to draw tranquility from her work, both in the final outcomes and in the process of painting. She invites the viewers to connect with their own feelings and meditative states while observing her work. Hannah also paints custom commissions for clients’ homes and offices, as well as large scale backdrops for weddings, events and photo booths. Her backdrops have been featured in My Wedding magazine, Borrowed & Blue, and The Perfect Palette.

Don’t forget to grab your Opt In Shop Lead Magnet Bundle! Prices increase on March 10th, 2018!   100 Episodes. It feels really good to say that and it couldn’t have happened without you. I love you and am so grateful for you! Today I want to share the 7 Things I’ve Learned from 100 Episodes on She Creates Business a Podcast for Wedding Pros. 1.) Relationships matter, Always and FOREVER. 2.) My #1 Growth Tool has been Word of Mouth Recommendation 3.) Podcasting is special - it’s a medium that provides an extensive level of both personal and professional growth.  4.) We’re different, but we’re the same.  5.) I like to interview more than I like to do solo episodes on this podcast.  6.) Pull the trigger on your ideas…even if you don’t feel ready 7.) The right technology and tools are important……but they’re not everything.    If you’ve been considering starting a podcast I’d love to chat with you! Email me at: kinsey@shecreatesbusinesspodcast.com.   Don’t forget to grab your Opt In Shop Lead Magnet Bundle! Prices increase on March 10th, 2018!

In this week’s episode, we’re shaking things up a little bit! It’s a new flavor of episodes that I’m bringing you and it’s with my friend and fellow podcast host, Annette Stepanian. If you don’t know Annette she’s the brilliant and talented host of Office Talk. Annette has become a great friend over the years and we've worked together multiple times. She's been a guest on the podcast in Episode 32 and she's my go-to for contracts in my creative businesses.  The other day we were having an amazing chat (it lasted over an hour because I can't shut up) and we realized that we needed to share our conversations with you. We suspect that so many of you can relate to some of the struggles and revelations that both she and I have experienced during our time as business owners! About once a month you can expect to hear these talks, which we’re calling Chit Chat with Annette and Kinsey. It’s totally casual and super chill – just two girlfriends chatting about business, life and everything in between. WHAT YOU'LL LEARN IN THIS EPISODE Who you really need to listen to as your business evolves How to tell if what you’re doing might just be a “sophisticated form of procrastination” You’re not a business owner without sales, and here’s how to reframe the sales process… Why you shouldn’t be searching for a formula for building a business and what to do instead What’s is the real reason that many people aren’t completing online courses they purchase Why creating seasons for yourself is such a great strategy for accomplishing what you want to do CONNECT WITH ANNETTE AT: Website: https://www.annettestepanian.com/ Instagram: https://www.instagram.com/annettestepanian/ Facebook: https://www.facebook.com/annettestepanianesq   RESOURCES WE TALKED ABOUT: What did you think of this episode? Let me know on Instagram! Mariah Coz & Megan Mins, Femtrepreneur The Pumpkin Plan & Profit First by Mike Michalowicz Marie Forleo & Amy Porterfield StrengthsFinder The Renaissance Soul by Margaret Lobenstine

ANNOUNCEMENTS FROM THIS EPISODE: Our FIRST EVER SCB Scholarship Winner is Danielle Lea from Events by D. Nicole! Congratulations Danielle and a HUGE thank you to all of the women who applied and to everyone who has supported The Opt In Shop, without you, this scholarship would not be possible!   The Opt In Shop is Getting a Facelift! Important Changes to The Opt In Shop: - We’ve simplified and are now only offering the Lead Magnet Bundle (we no longer offer individual lead magnets) - The Lead Magnet Bundle now includes Lifetime access to new Lead Magnets I add to the shop, iPad mockups of each Lead Magnet for marketing to YOUR audience, Printable AND FILLABLE PDF versions of each Lead Magnet. - Price goes up to $147 on March 10th so get your bundle at $75 now and get access to all of these inclusions at the lower rate. HOORAY!   Today’s episode is the first in the DECOR RENTAL BUSINESS SERIES! I'm SO EXCITED to welcome Taylor Bradford who is a wedding pro, podcaster & blogging expert. Taylor is sharing her experience of starting a decor rental company in the industry and she's giving us a major peek behind the curtain! Here's what we cover: - How much inventory she started with - How she sources new inventory - How she prices her rentals for profit - The strategies she used to find clients -Networking   AND MORE! Taylor Bradford is owner & creative mind behind Sugar Creek Vintage Rentals, an eclectic vintage & specialty rental & design company based in Dallas/Fort Worth, TX. She is also the host of the Boss Girl Creative podcast & community. Her podcast teaches the nitty-gritty of blogging, business & being a creative entrepreneur. Taylor has a passion for design & style, hunting for new treasures to add to her vastly growing collection, building custom pieces for her clients & teaching creatives how to grow their online businesses.  Website: SugarCreekVintageRentals.com & BossGirlCreative.com | Social: personal IG @taybradfordblog | business IG @sugarcreekvintagerentals

NEW TO BUSINESS SERIES My guest today is the incredible Jordan Vanden Bos from Events by JVB. In this latest episode of the New to Business Series Jordan is taking us on her journey of becoming a wedding planner! We dig into the specific steps she took to get her wedding planning business started on the right track and also chat about the strategies she used to book her first clients! Jordan Vanden Bos is the lead planner and owner of Events by JVB. She currently lives just outside of Chicago with the best husband she could ask for and the most adorable shepard/collie mix you'll ever meet. She's has a background in accounting but a passion for planning. She is using her business skills combined with her knack for design to bring couples wedding dreams to life. When she's not working you'll find her watching HGTV or dancing around the house to Michael Jackson.

Today on She Creates Business a Podcast for Wedding Pros it's a pleasure for me to welcome Sandy Hammer. Sandy is THE TECH LEADER in our industry and today she's sharing the tech trends we can expect in 2018 AND how we can (and should!) be using TECH to grow and scale our businesses. AllSeated founder Sandy Hammer has over 20 years of experience in the international events industry. She began as an entrepreneur establishing conferenceART, a company that produced corporate conferences, seminars, forums and brokerage events around the world for customers such as Orange Global, Telefonica and O2UK. Leveraging her events background, she created AllSeated to revolutionize and digitize the event planning process. Her position allows her to pursue her passion for educating and advancing the industry, and she enjoys being a highly sought-after national speaker. Under her leadership, AllSeated has been featured on BizBash, in Grace Ormonde Wedding Style, She Finds and Los Angeles Confidential, among other high-profile media outlets.

Today I'm so honored to welcome my friend, Adrienne Rolon, to the podcast. Adrienne is a wedding planner and designer based in Virginia who also has a huge heart for healthy marriages and relationships. Learn More About Marriage Encouragement Sessions Here. Today we're having a chat about the 7 Ways You Can Make Your Business Serve Your Marriage or Relationship! Adrienne Rolon is the owner, wedding planner, designer, and floral artist of Heart’s Content Events & Design located in Hampton Roads, Virginia! She and her wonderful husband, Josh, are marriage encouragers and seeks to encourage other business owners to be better stewards of their marriage as they balance the growth of thriving businesses. Adrienne and Josh are blessed with two sweet kids—James, age 2, and Nora, 10-month-old, and their fur-baby, Nina, a French Bulldog. Adrienne and the Heart’s Content team thrive on celebrating marriage, families, loving others well, and sharing the importance of living lives full of grace and compassion for others.

[NEW TO BUSINESS SERIES] Intentionally Choosing Education & Mentorship Opportunities as a New Wedding Photographer with Jo Buckellew. Jo is the lead photographer of her business, Joy by Jo, which she opened in spring of 2017. The name of her business is inspired by her desire to capture joyful moments that her clients can look back on to help them through their toughest days. Jo is a Minnesota transplant and is also the leader of a non-profit which celebrates girls and women with disabilities and provides opportunities for them to build skills. She is doughnut, puppy, and wedding-obsessed!

$100 OFF Your Certification from The Bridal Society with Code: Sparkle100 My guest today is Krisy Thomas from Southern Sparkle Wedding & Event Planning. We're doing a deep dive into how to become a Certified Wedding Planner and how doing so has exploded Krisy's wedding planning business. In fact, Krisy was able to leave her bank job after just one year to become a full-time wedding planner and she credits part of her success in that first year to being one of the only certified planners in her area. Krisy is the Owner and Lead Senior Certified Wedding Planner of Southern Sparkle Wedding & Event Planning. She is extremely passionate about celebrating one of life's most anticipated occasions. After graduating from Middle Tennessee State University with a bachelor's degree in Mass Communication, she moved to the "Music City", Nashville. She discovered her talents while planning her own wedding. With the help of her creative mother, Krisy decided she wanted to help other brides have the wedding day of their dreams and Southern Sparkle was formed. Southern Sparkle serves Nashville, Memphis & Jackson, Tennessee. Krisy is the Executive Member Support Manager for The Bridal Society, the nations leading wedding certification company. She also serves as the Continuing Education Instructor. Southern Sparkle’s work has been featured in wedding publications and blogs such as Better Homes & Gardens, MidSouth Bride, MOD Weddings, Classic Bride, Ruffled Blog, The Wedding Playbook, Inspired by This, Nashville Bride Guide, Black Southern Belle & Southern Bride. The Southern Sparkle Team has been awarded Wedding Wire’s Couple’s Choice award for three years in a row and was awarded the 2018 Brand It Well Award by The Planner’s Suite Conference. Southern Sparkle was also named one of the Best Event Planners in Nashville by The Nashville Scene. Krisy was nationally recognized as the 2016 Wedding Planner of the Year and earned the 2017 Exceptional Achievement Award by The Bridal Society. When she isn’t planning weddings, Krisy enjoys spending time with her husband, Chris and their two children. Fur baby - Savannah and two year old son, Cortland. She has a love for The Golden Girls, college football & all things sparkle of course!

Happy New Year! This episode could not come at a better time as it's all about getting your wedding business organized through automation. Today I have Annie McCarty on the show and she's taking us through The Four Stages of Business and now we can automate those stages using Dubsado and Acuity Scheduling. If you don't use one or either of those tools, stay with us! We talk about using other tools that are popular in our industry to achieve the same automation. This episode is going to blow you away and make you drop what you're doing so you can go put this automation in place! Stellar communication = stellar client experience and this episode will help you achieve both!

Use Code: SHECREATES for 10% Off your new or upgraded annual subscription at Two Bright Lights. I'm honored to welcome Meghan Brown from Two Bright Lights to the show today. Meghan is here to help us get the MOST out of our weddings by getting them published and repurposing those publications over and over again. Meghan Stolar Brown, Manager of Two Bright Lights, is passionate about helping event professionals grow their brand and leads by connecting with publishers and other vendors. She has extensive marketing and event management experience and understands the challenges and opportunities creative entrepreneurs face. Growing up with a booking agent and a wedding band leader for parents, there is no doubt that marketing and events are in Meghan’s DNA. Her love for music and events grew from singing and playing piano as a toddler, to performing in recording studios and at weddings and events in the years since. Meghan holds a degree in Music Business from New York University, and lives in New York with her husband and (if everything goes her way) their future dog, “Chet”. Remember, Meghan is generously offering a Two Bright Lights Promo Code to SCB listeners only! Use Code: SHECREATES for 10% Off your new or upgraded annual subscription at Two Bright Lights.

Today is my favorite day of the week, it's Tip Tuesday! These are short, 10-15 minute episodes, where I share an actionable or tactical tip I'm trying in my own wedding business. Today I'm sharing the SIX places I'm adding Opt-Ins to my new website for Vista View Events. I want my website to be a machine of valuable content for my ideal clients and providing action-packed opt-ins is one way to do that! Join the Conversation! P.S. If you love the idea of adding opt-ins but don't want to make them yourself (I hear you!) visit The Opt In Shop for done-for-you content upgrades and email opt-ins made only for wedding pros!

Thank you to Sudio Sweden for sponsoring today's episode! Use code SHECREATESBUSINESS for 15% off!  We've all been there. You see an inquiry pop into your inbox and you're excited because it's another opportunity to serve your ideal client and grow your business!  You go through the initial emails, give them information, take them through your amazing client experience and then BOOM, the client or organization asks you for a discount on your services or worse, to "donate" your services to their event/organization/insert their special thing here that would be such great "exposure" for you.  Ugh.  The anxiety sets in. You don't know how to answer because it's your third request THIS WEEK and these thoughts are swirling in your mind: Are you a bad person for saying no? What if word gets around and EVERYONE starts asking for a discount?!  I seriously can't afford to work for free (even if you want to)! Sound familiar? You're not alone girl (no seriously, you're not). When I'm hanging out in Facebook groups for Wedding Pros (and just entrepreneurs in general) I see this question ALL. THE. TIME. "How do you guys deal with people who ask for a discount?"  So I sat down and thought about it. How can we deal with these asks? What can we say when the answer is a solid NO but we want to send people away from us with a good impression?  In today's' podcast episode I'm giving you FIVE tactical ways you give people a gentle NO when they ask you for a discount on your wedding services or they ask you to donate your wedding services to their organization. 

Thanks to Sudio Sweden for sponsoring this episode! Use code: SHECREATESBUSINESS for 15% off your order!  I'm so pleased to welcome Kristin Barber to She Creates Business a Podcast for Wedding Pros.  Not only is Kristin the very first wedding officiant on the show (hooray!) she's also the first guest I've had who is truly running her side hustle......as a side hustle! That's right! Kristin isn't burning the midnight oil trying to go full-time as a wedding officiant, in fact, she loves her full-time job at Acuity Scheduling!  Kristin just loves people, weddings and accidentally becoming an officiant so she does it for fun......and sometimes for free!  My chat with Kristin was so refreshing because it wasn't about how she's killing herself trying to reach full-time officiant status. It was truly just a discussion on how much she LOVES her side-hustle, how she got started as a wedding officiant, the journey she takes her couples through and why she continues to do it (even though she doesn't have to).  I know you want to know more about this amazing lady so allow me to share a bit about Kristin here: Kristin Barber is a carb-loving, city-dwelling, social butterfly who knows far too much about the Real Housewives. She lives in Minneapolis and when she's not checking out the new restaurants in town, she's planning her next passport stamp. If there's one thing she loves more than traveling--it would be marrying close friends and perfect strangers. If you want a peek behind the curtains of how to become a wedding officiant or just need some inspo to fall in love with your side-hustle again, today's episode is for you!

Today's Tip Tuesday is brought to you by The Opt In Shop. If you're ready to explode your email list in 2018 head to The Opt In Shop to grab done-for-you content upgrades and opt-ins you can implement into your website TODAY. In today's episode, I'm taking you through a Facebook Ad Case Study for my wedding venue, Vista View Events. I'm telling you exactly how I set up the ad, what I'm using to attract people to opt-in to my list, how I'm targeting and how much I've spent so far. After that, we dig into changes I could make to the ad to improve its performance!

TAKE THE SURVEY HERE GET YOUR DONE-FOR-YOU CONTENT UPGRADES & OPT-INS HERE. Mary Swaffield is the CEO (Chief Everything Officer) of Mary Elizabeth & Co. (fondly nicknamed ME&Co.), a company she founded in 2013 after having experienced MAJOR burnout after 6 years as a Wedding Planner. Only a year after having vowed never to own another business, ME&Co. - a strategic marketing and branding company for wedding & event pros - launched as a somewhat reluctant concession that being an entrepreneur was truly in her blood. Within 2 years, she had launched 2 additional divisions to ME&Co - the Wedpreneur: Smart Business for Wedding Pros, and Smitten & Co. (Wedding Planning & Design) with her business partner and co-podcast host, Janna Blaine. Today, she successfully manages all three companies but spends most of her time growing her community of wedding professionals through the Wedpreneur. With a focus on collaboration & community, the Wedpreneur helps wedding professionals of all levels create profitable and sustainable wedding businesses through mastermind groups, masterclasses, online courses, mentoring, and of course, through the power of shared knowledge within the community itself. Mary is a Certified Special Event Professional (CSEP) through the International Live Events Association, where she is also past-Vice Chair of Operations and Corporate Governance. Known for her passion for education and elevating the industry, she also serves on the advisory committee for the Event Management Program at Bow Valley College, and can often be found speaking at industry conferences throughout North America. In her spare time, she loves hanging out with her three kids or hanging out with her life-long best friends over a few cocktails.

Thanks to Sudio Sweden for sponsoring this episode. Use Code: SHECREATESBUSINESS for 15% off your order! Today is the grand opening of The Opt In Shop, as well as the relaunch of my website. Who cares about the relaunch of my website? I'm only saying that because I opened up The Opt In Shop along with it, and I am so thrilled to bring this to you! This episode is all about what The Opt-In Shop is and how it's going to actually serve your wedding business. Let me get right into it. If you have heard the word "opt-in" before, and you hear what the name of the shop is, then you're like, "Oh, I hear you, girl. I feel like I know where you're going with this." If not, I'm going to get into that, but The Opt-In Shop is a collection of done-for-you, the operative word here, friends, they are done for you, content upgrades and email list opt-ins for your wedding business. That is right. These email list opt-ins and content upgrades are specifically made for wedding professionals for your couples. These are not for other business owners. This is not for like business building tools. You're not going to find a social media planner. This is for actually our couples, you guys, to put on our wedding business websites and to build our email lists. I created this Opt-In Shop because I needed this Opt In Shop. I have been struggling with building my own email list over at vistaviewevents.com, because I don't have time to create content upgrades or opt-ins, but I have the ideas. Right? Like I have all the ideas in my head, and I know what I need to do. We all know what we need to do. We're not stupid, and we're amazing business owners, but we don't have the time, and we also don't really have the wherewithal to just sit down and create a bunch of things. Right? So I did it for you.

I'm thrilled to welcome Beth Johnston to the podcast today. Beth is a travel designer specializing in destination weddings and honeymoons! Today we dig into how Beth started this business after spending more than 30 years in education and the steps she's taking to grow her business using online marketing and social media strategies. Here's Beth to tell you a bit more about herself: My name is Beth and I am an avid traveler, newlywed, retired educator, and mom to a modern-day adult Brady Bunch (heavy on the boys!). I get my kicks out of helping people. In fact, my whole life has been dedicated to helping others. From my years in elementary education (30+), work with organizations that help stray pets, volunteer work and charity work, I find immense joy in giving back and seeing others happy. Travel has always been a part of my life, and experiencing new cultures and new places is what lights me up. The beach has been, and always will be, my happy place. I knew when it was time to walk down the aisle again and marry the love of my life last year, it had to be on a tropical beach. Our own destination wedding ended up being in Punta Cana, and it was an absolute fairytale! Having that incredible experience for myself makes me that much more passionate about helping others create their own dream destination wedding and honeymoon. That is why I became a travel designer specializing in destination weddings and honeymoons!

It's a pleasure to welcome Katie Doherty from La Rousse Shoppe to the podcast today. Katie is a photographer turned e-commerce shop owner in the wedding industry and on today's show she spilling all the beans on how she got started, how she found her partner, how they've hit 6 figures and MORE! But first, here's a little more about this impressive brilliant woman: Katie Doherty is a whimsical redheaded photographer and entrepreneur, who actually started out her professional career life as an elementary school teacher, then ultimately decided working full-time for someone else was not her jam. After retiring from teaching in 2014, Katie starting building a six-figure e-commerce company from the ground up. La Rousse Shoppe sells boutique packaging products, such as glass photo boxes and USB drives, to professional photographers. It all started with Katie’s love of creating beautiful things, fueled by a desire for freedom and the ability to work from anywhere. Her favorite aspects of running La Rousse Shoppe are designing products, branding & packaging, and seeing all of the wonderful ways photographers are sharing their styled print boxes on social media. Katie and her business partner Phil are working on further automating the business by building their team and outsourcing daily tasks like shipping and fulfilling orders. The goal is to build systems and automation so that Katie and Phil can focus on expanding their product line, and, of course, enjoying a life of travel and leisure.

Welcome back to She Creates Business, thank you for being here! Today I'm back with another Tip Tuesday which are short episodes where I share a tip, idea or experiment I'm working on in my own wedding business. Today's Tip Tuesday is all about the basic automation tools I use in my wedding venue business. They help me use my time wisely and provide our clients with a great experience because they get easy and fast access to the answers they need! Don't forget to come back to the podcast on November 21st, 2017 for a big announcement! See you there! My Automation Tools: Dubsado Acuity Scheduling Google Canned Responses

SUDIO SWEDEN UNBOXING VIDEO Use Code: shecreatesbusiness for 15% off your order! www.sudiosweden.com Well hey there and happy Tuesday. Welcome to She Creates Business, a podcast for wedding pros. This is your host Kinsey Roberts. Well hey there and happy Tuesday. Welcome to She Creates Business, a podcast for wedding pros. This is your host Kinsey Roberts.  You may have noticed from the title that I am bringing back Tip Tuesdays, I am. So if you are a new listener to the show, you may not know that over the summer every single Tuesday I brought an episode that's about 15 or 20 minutes long, sometimes less, that is just a quick tip or idea or thought about something I'm trying in my own wedding business.  And I got really great feedback about that series, and I enjoyed it myself.  It was a really great time, and a really great way for me to just kind of talk out what was going on in my own business and being really transparent about things I was testing out or things that weren't working or things that are working. And I'm bringing it back. I'm going to just keep doing it every single Tuesday.  It's no longer a series, it's going to be part of this regular show because I love it and I really appreciate you guys giving me that great feedback about loving those short, snackable size episodes where there's just one thing that you can take away and say, "Hey, I can do something with that." So we're going to kick it off again and today marks the first episode of Tip Tuesday for our kind of fall time period into the ... I'm going to do it through the end of the year and see how it goes. But before we get started with today's tip, I want to tell you that today's podcast is sponsored by Sudio Sweden.  And that's not studio with a T, but it's Sudio, which is spelled S-U-D-I-O. Sudio contacted me and said, "Hey, we've listened to your show. We would love for you to grab a couple pairs of headphones from us.  See if you like them, and we'd love to sponsor your show and offer your listeners a discount if you're interested in that, and you like the product." And I absolutely was interested because I am a podcaster so having new headphones, trying new headphones, was completely in line with who I am. You guys know that I have a podcast course, and we're all interested ... I know I'm kind of preaching to the choir here when I say, "I always want pretty headphones," right? I'm constantly listening to other podcasts, I'm constantly listening to other audiobooks, webinars, what have you, recording shows.  And so a sponsorship from a headphone company was like, yes please. So Sudio, thank you so much for sponsoring today's show. I want you guys to know that you can get 15% off any purchase over at Sudio using the code shecreatesbusiness. You can also just tap your podcast player and use that link in there to make your purchase.  And one of the great things about Sudio this month in October is, as I record this, is they are donating 10% of their purchases to breast cancer awareness month. So really appreciate that. Also, I recorded an unboxing video of the two pairs of headphones that I tried. And you can find that over on shecreatesbusinesspodcast.com. Go have a Go have a look-see over there, the link is also in the show notes, so you can see the models that I tried. I tried the Vasa earbuds and then I also tried the Regents, which are over-ear wireless Bluetooth headphones. So take a peek at that and again, Go have a look-see over there, the link is also in the show notes, so you can see the models that I tried. I tried the Vasa earbuds and then I also tried the Regents, which are over-ear wireless Bluetooth headphones. So take a peek at that and again, Sudio, thank you so much. Okay today's quick Tip Tuesday is how to network with strangers. And the impetus for this podcast episode is I just got a networking request, kind of, from somebody that I do not know. I've never had any interaction with them, and their request was kind of strange, I thought. It's not that I don't like to connect with people I don't know, that's really what the entire internet and this podcast has done for me.  But I think there's ways to go about it that are easy ways to get a yes from the person that you're asking. I have certainly made these mistakes so don't hear what I'm not saying. I'm not telling you that I am perfect and network well all the time. That's not true. But as I've grown the show and as I've gotten to know other people and as I've kind of gained a following ... I don't want to say that in a weird way, but I just mean as the show has gotten bigger, as it has appeared kind of in the top 200 of the management and marketing category, I've gotten contacted by people like we all do. I know I'm sure you do too.  We all get emails from people who want one thing or another or they want to meet us or they want to talk to us. And I love that and I think that's great. I do it every single week. I pitch my own guests. I get pitches as well but honestly I love to find my own guests. And so that's another reason why I think these are really important because my guests are strangers typically before I have them on the show. I mean, a lot of times I'm meeting them before but especially when I first started the show, everybody except for the people I met at Creative At Heart Conference was a stranger. And so I had to approach them in a really unique way so that I wasn't just some random person off the street like, "Hey, can you give me 30 minutes of your life for no reason? Thanks." You know what I mean?

Don't forget to Pre-order your copy of She Creates Business, a Book for Wedding Pros! This is a real and raw conversation my friends so buckle up! Brittany is new to business and the wedding industry and she's spilling the beans on what it's really like for her to build a business and how she's OKAY with working for her "non-ideal clients." We dig deep into why we believe it's healthy to experiment in your business (especially when you're just starting out) and how you can use strategy on social media to market the services you WANT to do. After spending a few years working in arts legislation at the local and federal levels, Brittany couldn’t help but follow that small whisper to leave it behind and become an artist herself! As the painter and creative mind behind By Brittany Branson, Wedding & Floral Art, she loves telling stories and capturing memories through whimsical brush strokes and ethereal color schemes. She’s particularly passionate about live “panoramic” painting at weddings and events, creating custom backdrops, venue paintings, and other heirloom keepsakes! With a heart to encourage wedding professionals to utilize art as a unique foundation for styling and design, Brittany is also incredibly passionate about helping left and right brained humans alike work their creative muscles to diversify their God-given talents and serve others in more beautiful ways! She’s a sundress-loving Jersey Girl serving the Washington, DC area and beyond. When not at her easel, Brittany’s devouring Starbucks very berry hibiscus refreshers (no berries, no water), oogling over fresh flowers, loving on her airline pilot hubby Tim, and smothering their rescue pup Bolt with kisses.

Don't forget to pre-order your copy of She Creates Business a Book for Wedding Pros! Today it's my pleasure to welcome Becky Baker to the show to chat all things pricing. Born and raised in Birmingham, AL Becky Baker is a true Southerner at heart. She graduated from the University of Alabama at Birmingham with a degree in Accounting. While Accounting wasn't the right career choice for her, it sure does help in running her own business! She is the current owner of Becky's Brides, a wedding planning firm in Birmingham, AL where she plans flawless, Southern weddings. Becky's Brides was born 6 years ago as a side hustle while Becky continued in corporate America. 3 years in she quite her full time job to pursue wedding planning full time and has never looked back. In her first year of running Becky's Brides full time, she grew her company to a 6 figure wedding planning business and it has continued to grow each year. In her spare time she loves traveling, reading and HGTV!

You can still PRE-ORDER your copy of She Creates Business, a Book for Wedding Pros! 100% of proceeds from now until the end of September will go to Hurricane Harvey Relief via The Red Cross. Thank you to all who have purchased already! CLICK HERE TO PRE-ORDER YOUR COPY (hooray!) Today I'm SO excited to have Katherine and Tayler on the show from Aisle Planner. This was a long time coming..we've been trying to schedule since December 2016! Needless to say, I gush a little at the beginning. For 10% off the first 3 MONTHS of a new subscription use code: shecreatesbusiness Here's a few highlights about what's going on in Aisle Planner world: We now like to refer to Aisle Planner as “Event planning and business management tools for wedding professionals” to really showcase that the powerful tools we offer can be used by anyone in the industry NEW FEATURE: Check out our blog post on Quotes & Quote Templates - Create custom quotes with your products and services that allow your potential clients to play around with options and numbers without the back and forth! Plus, you can create templates that allow you to get couples the information they need to book you – and fast! NEW FEATURE: Check out our blog post on Product & Service Catalog - Build a catalog of all of your products and services to drop into quotes and invoices! NEW FEATURE: Check out our blog post on Lead Inquiry Auto Responder with Brochure - Making a strong first impression is important. And, our new auto-responder feature gives you the ability to kick off your client experience just moments after someone reaches out! With a customizable message, name tokens, and the ability to attach your brochure, your leads will get to know (and love) you right away! GLOBAL EXPANSION: Payment Processing Tools are now available in Canada! Check out the Press Release HERE. For 10% off the first 3 MONTHS of a new subscription use code: shecreatesbusiness

Friends, now through September 30th; 100% of proceeds from Pre-orders of She Creates Business a Book for Wedding Pros will benefit Hurricane Harvey Relief via the Red Cross. Will you help me raise funds for those affected by Harvey? Click Here to pre-order your copy now. Thank you so much! Today on the show I have Sarah from Sarah Evans Weddings digging into Facebook Ad Strategies. We chat about specific ways you can start with Facebook Ads, what you can do to build your email list and how you can use the Facebook retargeting pixel to benefit your Ads. Sarah is now offering one-on-one coaching for Facebook & Instagram ads (Hooray!) Mention She Creates Business to get a discount on your coaching session with her! Free Facebook Pixel Tutorial

Flood Relief Ideas: All Proceeds from Pre-Orders of She Creates Business a Book for Wedding Pros from now until the end of September will go to the Red Cross for Flood Relief. Click HERE to order.  Donate $250 to any Flood Relief Organization and get a FREE seat in Reina Pomeroy's Social Glue Sessions Mastermind. Click HERE to join. 10% of all SJM Art School purchases from Simply Jessica Marie go to Flood Relief. Click HERE to learn more. It's the last Tip Tuesday of the summer! Thank you so much for joining me for this summer series! Even though it's the last Tip Tuesday on the podcast, you can join me over on Anchor.FM where I'll be moving Tip Tuesday indefinitely! Click Here to find me on Anchor.FM (make sure you download the app on your iOS or Android device!) Today's Tip is all about On-Time Learning. This is a tip I learned from Steve Scott, a successful self-published author. Press play now to get the tip!

PRE-ORDER TODAY: She Creates Business a Book for Wedding Pros. My guest today is Linda Ruel Flynn from Flora-ly Studios. Linda is a floral preserver through pressing and creates gorgeous custom collages for brides and more! Linda took over this business from her mom and tells the extremely special story in today's episode. She also chats about what she's doing to take this business that's been operating for 25+ years and bringing it into 2017 and beyond. Linda shares how she's using online platforms to grow and how she's met other women in the wedding industry who've helped move her business forward. Today's conversation with Linda was absolutely my pleasure. I know you'll love it as much as I did. PRE-ORDER TODAY: She Creates Business a Book for Wedding Pros.

I can't believe I finally get to say these words but...She Creates Business a Book for Wedding Pros is officially available for Pre-Order! You can grab your copy PLUS some surprise bonus goodies when you pre-order at: www.shecreatesbusinesspodcast.com/book. Thank you so much for your support on this podcasting journey and now...this book journey! Without you, I literally could not do what I'm doing. Thank you so much for your encouragement, your love and sweet comments and more! CLICK HERE TO PRE-ORDER YOUR COPY OF SHE CREATES BUSINESS, A BOOK FOR WEDDING PROS.

Annette Stepanian's Course: Let's Get Down to Business Every Tuesday, I'm bringing you a short tip of something I'm experimenting with in my own wedding business. I'll tell you what's working, what's not working and what I'm trying in real-time all in a snackable-size episode of 15 minutes or less. Today I'm chatting about the hard decision I had to make last week: not attending the Creative at Heart Conference which I've been excited about for months! Tune in to hear the "why" and for some encouragement if you're up against your own hard decision right now!

She Creates Business, a Summit for Wedding Pros is an in-person conference at my family ranch in Colorado. This intimate, all-inclusive event will be packed with IMPLEMENTATION and moving forward with goals in your wedding business. Interested? Head to bit.ly/wedprosummit to let me know! Today's show is all about up-leveling your client and vendor experiences! Josey Stafford from SixPence Events & Planning is with us to share her best tips! Josey is an event planner, specializing in stress free weddings for millennials who love Kate Spade and LOVE love. She believes in customer service and conscious competence, and finds joy in planning, organizing and executing events that everyone enjoys.

Annette Stepanian's Course: Let's Get Down to Business Interested in She Creates Business a Summit for Wedding Pros? Learn More: bit.ly/wedprosummit Today I'm pleased to welcome Alex Peterson from Idalia Photography to the show. We discuss all things blogging for your business to attract your ideal client and the benefits of submitting to niche wedding blogs! Alex's Top 4 Tips for Blogging: 1.) Don't Blog for Everyone (niche down!) 2.) Engage, Inform and Inspire Your Audience 3.) Make Announcements & Promotions (selling is ok!) 4.) Photographers, send your images to other vendors! They can blog about it for you! Vendors: it's ok to ask for images! Alex has created an awesome FREEBIE for She Creates Business listeners. You can get it at: idaliaphotography.com/shecreates Alex's Niche Wedding Blog, The Learned Bride: http://www.thelearnedbride.com/ Join the conversation!

Did you hear? I'm thinking of hosting a Summit for Wedding Pros at my water-front venue in Colorado! Curious/Interested/Excited!? SIGN UP HERE: bit.ly/wedprosummit Welcome back to another Tip Tuesday! Every Tuesday, I'm bringing you a short tip of something I'm experimenting with in my own wedding business. I'll tell you what's working, what's not working and what I'm trying in real-time all in a snackable-size episode of 15 minutes or less. Today I'm chatting about the books (fiction & non-fiction) I'm reading right now! I hope some of these titles will get added to your "to be read" list! If you'd like to share some of your picks with me, give me a shout on Instagram @shecreatesbusiness

Don't let the title of this episode fool you, even if your website isn't built on Squarespace, Samantha's tips will still apply to you! Samantha is a brand and website designer at Lemon and the Sea who helps creative entrepreneurs share their vision through design. A Pittsburgh native now living in Richmond, Virginia, her background is in design and architecture. She spends her days designing and her evenings watching Netflix with her husband and their dog #gambittheweshi. On today's show, we really dig into tactical ways you can design your Squarespace site that will keep brides on your site longer which will build the know, like and trust factor. Samantha literally gives us a workflow that our website pages could go through from our client's perspective. Check out Samantha's new podcast for even more tips!  Join the conversation!

Welcome back to another Tip Tuesday! Every Tuesday, I'm bringing you a short tip of something I'm experimenting with in my own wedding business. I'll tell you what's working, what's not working and what I'm trying in real-time all in a snackable-size episode of 15 minutes or less. In today's Tip Tuesday I'm sharing my experiment with Facebook Ads, Ongoing Website Promotion for my local market. I believe in paid marketing and know my business will be successful if I master the art/science of paid ads. This Ongoing Website Promotion from Facebook has been a great way to test Facebook Ads in an affordable way, help me get comfortable in their ads platform and see what's possible with paid ads. If you want to get started with Facebook Ads, I recommend Sarah Evans from Sarah Evans Weddings.  Join the conversation!

I rarely bring on a guest to the podcast that isn't directly involved in the wedding industry. I had to make an exception for Tonya Dalton though because she's incredible! I had the pleasure of meeting Tonya in person and learning from her at Reina Pomeroy's VIP Intensive in February. I was so inspired by Tonya's business, how she runs her business + her home and more. I knew I had to have her on the show to share with all of us! Tonya Dalton is a productivity expert who started her first business in 2009 working out of her dining room juggling two small kids. By 2011, she had grown the business to the point where her husband could leave corporate America and come work with her. By combining her entrepreneurial spirit with his MBA and marketing experience, they were able to grow a small niche business quickly into something that could support their family. The company continued to flourish, but something was missing. In the summer of 2014 she closed up shop to follow her true passion of starting inkWELL Press - a company centered around productivity tools and training. inkWELL Press launched in November of 2014 and has been able to rapidly grow its online presence and expand into a national retail partnership thanks to a commitment to quality, focused marketing efforts and fiercely loyal fans. Recently Tonya launched her podcast, Productivity Paradox, which debuted at #12 in iTunes in the Business category and surpassed 100,000 downloads in the first few months. Tonya believes that too many women feel overwhelmed with all that they have to do each day, and many times their own dreams get pushed aside - she helps women use productivity to pursue their big goals and end each day feeling satisfied and successful.

Welcome back to another Tip Tuesday! Every Tuesday, I'm bringing you a short tip of something I'm experimenting with in my own wedding business. I'll tell you what's working, what's not working and what I'm trying in real-time all in a snackable-size episode of 15 minutes or less. In today's tip I'm sharing the three Pinterest Ads I've ran in the last year and the results from each ad. I dive into what worked, how much I spent and what totally didn't work! Join the conversation!

With over ten years of experience as an entrepreneur, I'm so excited that Geomyra will soon be releasing Coaching For Creatives, get all of the details here: http://www.coachingforcreatives.co Building and nurturing vendor relationships is a vital aspect of a healthy wedding business (in my opinion). Geomyra Lewis is here today to chat about ways she does that and how it has helped her maintain a profitable and sought-after wedding planning business. Geomyra Lewis Pollard is the Owner and Creative Director behind Geomyra Lewis Weddings and Events (GLWE). A native of the Washington DC area, Geomyra is the daughter of George + Myra. She is passionate about her family, faith and focuses on what matters most. With over a decade of experience in the weddings and events industry, Geomyra has a stellar reputation among her clients and colleagues as being a detail-oriented planner. She is known for producing jaw-dropping events while managing her clients, the GLWE team and creative partners with ease and poise. As an entrepreneur encourager, Geomyra finds joy in working with creative entrepreneurs as they work to build meaningful brands and businesses. She believes we should do all things with grace, passion, and purpose. Geomyra is married to her high school sweetheart and is the proud mama of Payton and Jackson.  

Welcome back to another Tip Tuesday! Every Tuesday, I'm bringing you a short tip of something I'm experimenting with in my own wedding business. I'll tell you what's working, what's not working and what I'm trying in real-time all in a snackable-size episode of 15 minutes or less. In today's tip I'm talking about how I list my pricing on my venue website. I don't have a public page of pricing for potential couples, but they also don't have to wait for me to follow up with them to know if we're in their budget. Join the conversation to hear how I provide an easy customer experience (getting info fast!) AND build my email list at the same time! View View Events Wedding Page

I'm just going to say it, it's time we all collectively said "enough is enough" and start getting serious about pricing our services so we can actually take home a paycheck in our wedding businesses. Kristin Kaplan is my guest today and I'm thrilled she agreed to come on and talk to us about how to logically and realistically price in our wedding businesses! What I love about this interview is there are actual steps you can follow to just do a check up on your biz if you feel like you have pricing under control OR steps to follow if you have no idea why you charge what you charge. This isn't an interview where we hold hands and tell you "oh charge what you're worth." This is an interview where Kristin brings the house down and asks the hard questions: What do you want to make? How much do you need to save for taxes? What are your fixed costs? RUN, don't walk, to grab Kristin's Pricing Workbook. It will change the way you look at money in your business, period.

Today is the first episode in my Tip Tuesday Summer Series! Every Tuesday, I'll be bringing you a short tip of something I'm experimenting with in my own wedding business. I'll tell you what's working, what's not working and what I'm trying in real-time all in a snackable-size episode of 15 minutes or less. Today's tip is all about the way I choose which wedding directories to pay for online, the ones I'm absolutely not paying for and why I think it's important to niche down when it comes to directories. Join the conversation!

It's my pleasure to welcome Eliana Baucicault to the podcast today to chat all about her recently published book, B Inspired. Eliana is a sought-after and highly experienced wedding planner based in Atlanta, GA and you won't want to miss this conversation! We talk about her inspiration for this book, the hard work she put into making B Inspired a reality and she imparts some brilliant tips from her years of experience! Here's more about the book, B Inspired: Eliana Baucicault of ellyB Events, a premiere wedding and event planner located in Atlanta, Georgia, has just released her signature style wedding design lookbook: B Inspired. B Inspired is the first wedding lookbook of its kind that features a wide array of styles with something to inspire every bride. B Inspired is also making history as one of the first bridal lookbooks to feature not only a black bride on the cover, but in each of the stunning editorial shoots and weddings displayed within its pages. Eliana decided to create B Inspired when she realized that while there were other wedding lookbooks available, there were none that really captured the essence of the unique and modern bride who didn’t want to just follow the status quo with her wedding - instead she wanted to make a statement. In B Inspired, Eliana shows off her flair for the creative with designed events that are completely unique and customizable. There’s a reason Eliana has become the go-to wedding planner for brides who want unique, stylish, and truly one of a kind weddings.

The other day I was listening to The Blog Millionaire Podcast and he did an episode about HARO. I have a free course about HARO and have chatted about in the Facebook Group, Wedding Business Bosses, so I was immediately interested in the episode. I was surprised to hear the host say you had to have a paid source account on HARO in order to be accepted as a source in mainstream media. This hasn't been my experience at all so I knew I wanted to explore HARO on this podcast. I've been mentioned on Brides.com and SheFinds.com (twice) from pitching to reporters on HARO using my free source account. So, why do I think you should use HARO too? Because it's a great way to gain media mentions and quality backlinks for your wedding Business. I'm excited for you to give HARO a try and if you want step-by-step instructions you can take my Free Course, HARO for Wedding Pros.

As creatives, one of the last things we think about when it comes to our business logistics. Particularly when it comes to finances and legalities, we tend to turn a blind eye to all that (just give me all the pretty stuff OK!) until it's too late. Today Autumn Witt Boyd is on the show giving us the legal lowdown when it comes to all things Joint Ventures and Partnerships! Autumn Witt Boyd is a lawyer who works with entrepreneurs with big dreams. She helps her clients navigate growing their business from being a one-woman-show selling products or services to bigger collaborations and deals. She loves helping creatives get started on the right foot, create airtight contracts, and understand their legal issues in plain English. Autumn also hosts the Legal Road Map podcast, which teaches business owners how to protect their rights and stay out of legal hot water.   FREE DOWNLOAD - Before you partner up, ask yourself these questions!

Our wedding businesses require constant communication to our clients, other vendors and to our families so we can all be on the same page during the busy season! My guest today, Sasha Abreu-Jimenez, is on the podcast sharing practical tips for better communication that will give you more work/life balance and up your client experience game. Sasha is an award-winning certified wedding planner and owner of Oh So Classy Events located in Tampa, FL. She founded the Oh So Classy Events studio in 2012 to assist laid back couples in accomplishing their fun and elegant wedding dreams and works alongside her team to create memorable wedding days for couples both near and far. Sasha is also an advocate of inspiring and empowering other business owners to accomplish their goals through balance and self-improvement, and in 2015 began a small intimate group for other local planners to meet and encourage each other through their ups and downs to eliminate a formerly hostile and lonely area of the industry. Outside of planning for her amazing couples, her other passions lie in mitigating a broad spectrum of business hurdles as well as refining the entrepreneurial "art" of work/life balance for business owners.

Hello Wedding Pro Family! I'm so happy to have you here for this special weekend episode release of She Creates Business, a Podcast for Wedding Pros! I wanted to give you the behind-the-scenes scoop of where I've been in May and how I landed a job with Acuity Scheduling. Can't wait to tell you what's going on and hear how everything has been for you as well!

When your business is saddled with debt it can be hard to see the light at the end of the tunnel. I know our stories and our businesses are unique and it's not always possible to start a business without accumulating some kind of debt. That being said, if you're in a position to do so, starting your business debt free (and keeping it that way) will give you more freedom and flexibility in the choices you make when it comes to your work. My guest, Anesha Collins, is sharing her story of running a debt free photography & cinematography business, how she has done it and why it's been important to her to stay debt free. She also talks about keeping her nursing job until she was really ready to make the full-time leap into her photography business! Join the Conversation!

When I did my podcast listener survey a few months ago, the main topic that listeners wanted to hear more about was selling. How to get more sales, how to become better at sales and how to do it without feeling sleazy. Maria Bayer is the perfect person to take us through this topic today on She Creates Business a Podcast for Wedding Pros. Maria Bayer is the creator of “Irresistible Selling” – an online group coaching program she designed to help creative entrepreneurs book dream clients, grow their business and design a life they love. Maria teaches the authentic selling and mindset strategies that helped her triple her income in less than a year, and go on to book over $25 Million in sales from companies like Target, Best Buy, Ulta, Office Max and Hyatt. She also leads a private Facebook Mastermind group of talented creative business owners called Learn Collaborate Flourish. Maria is a national speaker, and has authored and co-authored several Kindle books, and her articles have been featured throughout the creative industry. Maria holds a Bachelor’s degree in Finance from the University of Illinois, Urbana-Champaign, and currently resides in the Chicago area with her husband Tim and fur-baby Gia, usually with a cappuccino in hand.

Torrance Hart from Teak and Twine built her custom gift box company to her full-time job and shows no signs of slowing down! Today's conversation is so informative and FUN. Torrance gives us all of the behind-the-scenes details about how she got the idea for Teak & Twine, how she sources her products, why she started making a few of her own products and more! Before founding Teak & Twine, Torrance studied at Georgetown University and then served in the Air Force in California, Texas, Florida and abroad. After eight years she decided to take the leap and turn her love of gifting into her full-time job. Teak & Twine combines her passion for craftmanship, beautiful design and thoughtful details with her entrepreneurial spirit. She lives in Destin, Florida with the world's greatest husband.

Christy Wright is my guest today on She Creates Business a Podcast for Wedding Pros! Christy's first book, Business Boutique, was released on April 17th, 2017 and today we dive deep into how Christy wrote the book, how the book can help women entrepreneurs and what it's really like as a Dave Ramsey Personality!  Both entertaining and inspiring, Christy Wright presents messages that educate and give hope to audiences nationwide. As the creator of Business Boutique and through her podcast and sellout live events, Wright has equipped thousands of women to successfully run and grow a business so they can make money doing what they love. Wright is a Certified Business Coach and Ramsey Personality. Since joining Ramsey Solutions in 2009, she has spoken to audiences across the country at women’s conferences, national business conferences, and Fortune 500 companies. Her new book, Business Boutique, releases April 2017. You can follow Wright on Twitter and Instagram @ChristyBWright and online at christywright.com or facebook.com/OfficialChristyWright.

Welcome to today's big update episode! I have so many fun announcements for you today as well as a behind-the-scenes look at where I've been the last two weeks and what I've been working on! REMEMBER: If you're interested in contributing to my book please email me at: kinsey@vistaviewevents.com or you can FILL OUT MY CONTACT FORM.  

Today's guest is the lovely Lauren Pedersen from Elisabeth Ashlie and the Lauren Loves style blog. Lauren's jewelry brand started from her sister's kitchen table and has grown into an amazing curation of jewelry (including a bridal line!), custom gift boxes and lifestyle items like mugs and notepads (SO CUTE!). Lauren takes us on her journey and shares how she has grown her business and markets to her ideal audience. HINT: she's not afraid to try new things! Join the conversation!

NOTE: I know this episode mentions that Podcasting for Creatives is still open for enrollment but it's not...so sorry! Enrollment closed on March 26th and I got a little confused with dates when I was pre-scheduling my episodes. Thanks for understanding! Today's podcast is to show you how LITTLE you need to get started podcasting. I always hear that amazing women want to start a show but they're hung up on the tech piece and what they need to actually "DO" podcasting. This episode will go over the SIX (that's right, there's only 6) things I use for my own show plus a few tips for recording to mitigate having to edit so much on the backend after recording. Join the conversation!

Today's podcast is brought you by Podcasting for Creatives, my course for creative women who want to Create, Publish and GROW their own podcast! Head to Bit.ly/letspodcast to learn more and enroll! Class starts March 27th! My guest today is Kari Roberts! Kari Roberts is a mobile makeup artist based out of Atlanta, GA, She provides an on-location pampering experience – traveling to her clients with her makeup kit, professional lighting, and chair. After pursuing her Doctor of Physical Therapy Degree, she rekindled her love childhood love of makeup.She brings her strong people skills from connecting with individuals and merges it with her strong background and understanding of anatomy and bone structure. With that base she is able to enhance her clients' natural beauty without ever looking over done. Over the 4+ years of being a makeup artist she has been mentioned in Brides.com blog and RuffledBlog. She has won Wedding Wire Couples' Choice Awards for 2015, 2016 and 2017. She has found her niche of doing natural beauty where "beat face" is all the rage. She will make you look like you - only better! Join the conversation!

Today's podcast is brought you by Podcasting for Creatives, my course for creative women who want to Create, Publish and GROW their own podcast! Head to Bit.ly/letspodcast to learn more and enroll! Class starts March 27th! As you may know I started my podcast over 7 months ago with zero people on my email list, like 25 followers on Instagram and no website. The only people who knew I was launching a show were my mom, the awesome women I met at Creative at Heart and the few followers I had on Instagram. Since then I've been able to grow my show to numbers that I'm personally super happy with considering the highly niched topic I have (women wedding entrepreneurs). Today I'm sharing all of the ways I've marketed my own podcast as well as some ways I'm hoping to try this year (hello Facebook Live!). Join me today and let's brainstorm ideas to grow YOUR podcast!

Today's podcast is brought you by Podcasting for Creatives, my course for creative women who want to Create, Publish and GROW their own podcast! Get on the early access list HERE. I'm so pleased to welcome Sarah Pete Rizzi to the podcast today. Sarah is a total business powerhouse and I really enjoyed our conversation about how she runs two businesses, her thoughts on marketing and her tips for reaching + being inclusive of LGBTQ couples. Sarah Pete Rizzi is the owner of Sincerely Pete, a boutique wedding company based in Washington, DC that cultivates purposeful and beautiful weddings for equality-minded couples as well as providing consulting and mentorship services to industry professionals. She is the co-founder of Wanderlust Wedding Co, a destination travel and wedding planning company offering expertise in planning events all over the world. She also advises and serves as the Director of Sales & Marketing for Goodshuffle.com, an online event rental marketplace. A 16 year veteran of the hospitality industry, with 13 of those years in weddings and a wide range of events, she loves bringing together logistics and design but more so to create events that are relationship focused and personally curated to each couple and client. Sarah Pete loves being able to relate to people of all walks of life including same-sex wedding couples who, like herself, want to see themselves more fully represented in the wedding industry. Join the Conversation!

Today's podcast is brought you by Podcasting for Creatives, my course for creative women who want to Create, Publish and GROW their own podcast! Get on the early access list at HERE. If you've ever thought to yourself that you'd LOVE to start a podcast but you just don't know WHAT you'd actually podcast about, today's show is for you! I've brainstormed 9 podcast topic/theme ideas specifically for wedding pros (other creatives could adopt them too!) to give you a starting point for your own show! If you have any thoughts on this episode or ideas you'd like to float past me email me at kinsey@vistaviewevents.com or DM me on Instagram @shecreatesbusiness. Join the conversation!

Today's episode is brought to you by Podcasting for Creatives my course launching on March 20th! If you've ever thought of starting a podcast but have no idea how to create, publish and grow your own show this course is for you or someone on your team! Go to Bit.ly/letspodcast and sign up to be the first to know when the course is available! My guest today is Candice Coppola who is on for her third and final interview (for now) on She Creates Business. Candice has been such a wealth of information to me and to my podcast listeners and I'm so grateful that I was able to get to know her. She's kind, generous and after ten years+ in the wedding industry, she's seen it all. In today's episode Candice goes over all things conferences, retreats and workshops. She digs into how we can choose wisely, the goals we can set for ourselves to get an ROI on our conference investment, how to become a speaker at these events and MORE!

Today's episode is brought to you by my upcoming course, Podcasting for Creatives. Go to Bit.ly/letspodcast for more information.  I am so pleased to welcome Meghan Ely from OFD Consulting to the show today. Meghan is breaking down and telling us HOW and WHY we should build our personal brand to help showcase our expertise and value.  Meghan gives us tactical ways we can start or continue to build our personal brands whether we own our own businesses, work for a company or both! 

FULL SHOW NOTES My guest today is Claire Swinarski, a freelance journalist & copywriter for creative entrepreneurs. Claire has been published in publications like Cosmopolitan, Bridal Guide, Woman Getting Married and MORE. In today's episode Claire is breaking down the world of freelance journalism so we can better understand how to get published in large publications and how it can up-level our wedding businesses.

If you've been a listener of She Creates Business, a Podcast for Wedding Pros for any length of time you likely know how much I love live events and how impactful they've been in my businesses. Today I'm coming at you LIVE from The Together Experience in Portland. Devan from Nimbi Creative has been dreaming about this conference for months and I've been fortunate enough to have a behind-the-scenes view of how she brought it all together in four months!  Yesterday I caught up with some of my FAV biz ladies and new friends to chat about where, they're from, why they came to Together Experience and if they're a speaker, what we're going to be learning during their time on the stage!  Today's LIVE episode features: @katschmoyer @reinaandcompany @alibdesigns @hey.halle @blissfulcreatives @dannielynnfountain @belongmag @nimbicreative I hope you enjoy this impromptu podcast of live recordings with your fellow boss ladies. It completely fills my cup to be among so many inspiring, kind and funny women who are working their butts off to make their dreams a reality.  

Today on She Creates Business, a Podcast for Wedding Pros I'm talking about how you can become a podcast guest to help grow your business, your network or just to reach personal goals you've set for yourself. PODCAST ONE SHEET DOWNLOAD If you're thinking that you're a wedding pro and being a podcast guest doesn't apply to you, you may be wrong! Did you know there are podcasts out there with brides and couples as audiences? If you're a traveling wedding pro wouldn't those be great shows to get on? At the very least, you'd be networking with other pros and we both know how valuable building genuine relationships can be for our businesses. Maybe you have some personal goals like becoming a better public speaker or perhaps you've just opened up mentorship spots for new wedding pros. Becoming a guest on podcasts and showcasing your expertise is a great way to improve your public speaking and reach new clients. Join me in this conversation to learn how to get the most out of your guesting spots and how to be a guest that hosts immediately say YES to! If you're interested in starting your own podcast my upcoming course, Podcasting for Creatives, may be perfect for you! Sign up HERE to be on the early notification list. 

Today on She Creates Business I’m chatting with Brooke Saxon-Spencer the founder + editor of Belong Magazine. If you haven’t picked up Belong Magazine yet please go do it now! It is a beautifully crafted magazine featuring creative entrepreneurs from all walks of life and in various industries. It is a place of community, encouragement, and education and has amassed a following of obsessed creatives who grab each copy as soon as it hits the shelves (I may have just described myself). Before we get to the interview I want to send a huge thank you and virtual hug to February’s sponsor, The Wedding Business Academy. This 6-month group coaching program from Ginny Krauss and Kristin Kaplan is the only one of it’s kind for wedding professionals who want to learn, grow, mastermind and reach their revenue goals. CLICK HERE to learn more about The Wedding Business Academy to see if it’s what you’ve been looking for to have your best business year yet! In today’s episode, Brooke tells us the story of Belong and gets amazingly candid about what it really takes to run a magazine. You may be surprised to hear she has a VERY small team who are working around the clock to produce such a quality magazine. The second part of our interview is dedicated to Brooke sharing all of the details about the special issue she’s putting out this summer called Weddings & Celebrations. This issue is dedicated to the business of weddings and Brooke gives us the scoop about the kind of submissions she’s looking for and how you can be involved in this issue. Thanks so much for listening today!

Thank you to my sponsor The Wedding Business Academy! Click HERE to apply for a FREE Scholarship to this year's program! Shalyce Tyson is a big dreamer and encourager of women. She started her wedding planning company, Sensational Soirees, in 2012 after successfully planning her own wedding and LOVING the planning process. What I love about Shalyce is that, even though her planning company is very successful, she still works a full-time job along with her other creative projects.  I know I've touched on that on the podcast before. Just because we have creative businesses and we're entrepreneurs, doesn't mean we all need to "hustle" so we can "QUIT THE 9-5!" Honestly, working a 9-5 can be awesome because you're not putting so much pressure on your creativity. If you haven't read the book Big Magic by Elizabeth Gilbert, you totally should. It goes into detail about this idea and I think you'll love it.  Shalyce offers Full, Partial and Event Management services at Sensational Soirees (in addition to her full-time job) AND she's the Blog Manager for The Mor Community. The Mor Community is a space for creative moms in business whose purpose is to connect creative mompreneurs together in an engaging and supportive atmosphere. You can check out their Facebook Group here.  In today's episode, Shalyce gives us practical and tangible advice for how she runs the different facets of her life and why it's important to her to pursue creative projects outside of our business and our full-time job.  After 6 years in business Shalyce has finally opened up her schedule for speaking and one-on-one mentoring sessions for wedding planners who have been in business three years or less & are also managing a full-time job, aspiring wedding planners and wedding planners who are also moms. Shalyce has such a heart for this industry and for women, I have no doubt she'll quickly fill up her calendar with happy clients! 

FULL SHOW NOTES & RESOURCES I am thrilled to welcome back Ginny Krauss and Kristin Kaplan to She Creates Business. Back in episode 34 Ginny and Kristin did a Roundtable Q & A where they answered a ton of questions from other wedding pros on things like pricing, ideal client, marketing, social media and so much more. Take a listen to episode 34 after today’s show, I hope you’ll take as many notes as I did. Today’s episode is all about The Wedding Business Academy and what its REALLY like inside of a 6-month group coaching program for wedding pros. These ladies are literally taking us behind the scenes of their signature coaching program so you can make a WELL INFORMED decision on whether or not the program is for you and also just showing you how they run the program. I honestly wish more people would do this. I’ve spent THOUSANDS of dollars on courses and programs and can honestly say I’ve been more than disappointed in a lot them. Not because they were bad courses/programs, but because they were NOT right for me and that was not clear on the sales page. Have you ever felt that way after you purchased a course or program? Enter Here to WIN a FREE SPOT in The Wedding Business Academy I also wish I could have spoken to real human beings who had taken some of the courses I’d purchased and hear what they loved and did love about the program. That’s why I decided to include testimonials from real people at the end of the episode! Elise Luddy and Lina Ruel Flynn were kind enough to record their thoughts on the program and share them with you. Thanks ladies! Thank you to The Wedding Business Academy AND Ginny + Kristin for sponsoring She Creates Business for the month of February. It has truly been my pleasure to have you here and I’m so grateful for your support. Thank you for being such givers to my community and for peeling back the curtain on your program!

Jen Glantz is my special guest on today's podcast and I'm so honored to have her on the show. Jen Glantz is the world’s first professional bridesmaid and founder of Bridesmaid for Hire. She’s the heartbeat behind the website The Things I Learned From, and the author of the Amazon bestselling ebook, All My Friends are Engaged. Her new book, Always a Bridesmaid for Hire, hits shelves TODAY and is now available at Barnes & Noble and Amazon! She can be found in New York City wearing old bridesmaid dresses to the grocery store, on first dates, or double-fisting slices of one-dollar pizza. Jen runs her business with very little help and I absolutely don't say that to make you think that Jen is a superwoman (she is, but that's not the point of this story). I'm telling you that because when you hear the media outlets she's been on, how she got her first traditional book deal and even how she started this business, you'll realize that it doesn't take complicated systems and 10 employees to achieve big goals!

Thank you so much to today's sponsor, The Wedding Business Academy. This 6-month group coaching program is exactly what you need if you're looking to uplevel your wedding business in 2017. If you want to find community, a mastermind, get expert level coaching and reach revenue goals, sign up at The Wedding Business Academy to be notified when their program is open for enrollment.  Lilah Higgins is a Brand Designer & Creative Support to Coaches & Small Business Owners. She lives at foot of Yellowstone National Park, spends her days chasing around her toddlers and spending time with her best friend, husband, & business partner, Zac. Together, they provide logos, branding, and design consultation. She drinks her coffee iced and enjoys opening her home to people and telling the stories of Makers & Creatives. She's also the founder of the #waketomake hashtag on Instagram. You can find her at www.thehigginscreative.com

FULL SHOW NOTES Today's episode is a special release (on a Wednesday!) of my 2017 Goals + when I want to achieve them! That's right, I'm putting all of my goals out into the universe and have attached dates to them too! Honestly, this is totally an experiment and I'm not sure what the outcome will be but I always want to be honest with you. I hope you enjoy this episode and if you feel compelled to share your goals for an extra accountability layer this year, you can email me anytime at: kinsey@vistaviewevents.com

FULL SHOW NOTES Today it is an honor to welcome Jenna Kutcher to the podcast.  Jenna and I chat about SO MANY great topics in this show but we really focus on her new podcast The Goal Digger, building her email list in 2016 and how she made $1 Million dollars from her online courses last year. She also spills the beans on how much money she had to spend on Facebook Ads in order to achieve that revenue goal.  Jenna is small-town Wisconsin photographer, painter, and educator with big dreams. Obsessed with: mac and cheese, puppies, and yoga pants. Most days, you’ll find her in yoga pants, working on the couch with a smile on her face and rescue pups in her lap -- or making googly eyes at her hunky husband Drew from across the room. She’s a wedding photographer, podcaster, a watercolor artist, and an educator -- plus, she’s always got her bags packed for her next wheels-up adventure. Thank you so much to today's sponsor, The Wedding Business Academy hosted by Ginny Krauss & Kristin Kaplan. The Wedding Business Academy is a 6 month group coaching program for wedding pros that provides community, training, masterminding and more so you can reach your big goals for 2017. 

FULL SHOW NOTES Kristin Kaplan and Ginny Krauss are my guests (and sponsors!) today. We're doing a really fun "The View" style Q & A discussion where Kristin and Ginny answer every single question about your wedding business. We gathered these questions from other wedding professionals in our Facebook group The Wedding Business Bosses. We hit on topics like marketing, branding, pricing your service, networking and MUCH MORE! I know you'll enjoy this episode as much as I did because Kristin and Ginny do not sugar coat anything! They're genuine, upfront and really give us their honest take on what it really takes to have a successful wedding business. Thank you so much to Kristin & Ginny for sponsoring She Creates Business via their business The Wedding Business Academy. The Wedding Business Academy is a 6-month group coaching program where you can grow your business, network and reach your goals. Head to their website and sign up for the waitlist so you can be notified when applications are being accepted!

FULL SHOW NOTES Devan McCabe, a wonderful friend of mine, is my guest on the show today. Devan is the founder of Together, a Bosslady Experience, the owner at Nimbi Creative and the host of the Facebook Group, Businesses in Bloom. Devan is an artist, designer, wife and proud mom to two little girls. She's busy right!? It was so much fun to chat with Devan today all about how she's producing the Together Experience, why this isn't just another creative conference and how women can get involved in with the Together Experience in February 2017. If you're interested in sponsoring The Together Experience please email Kinsey at: kinsey@vistaviewevents.com. I hope you'll consider joining us in beautiful Portland, OR at The Together Experience February 22nd - 24th, 2017. Use Code: Shecreates40 for 40% OFF your ticket!!!    

FULL SHOW NOTES & RESOURCES Today on the show I'm thrilled to welcome Annette Stepanian. Annette is an attorney for creative entrepreneurs who uses her legal background to provide services, contract templates, free education and so much more to wedding pros and beyond.  Our conversation today is all about The 5 Contracts You Need in Your Wedding Business. A few of them may surprise you! We work in a people-centric business and although, in general, everyone is amazing it is always a good idea to have certain documents signed and in place to help to help protect everyone and their businesses.  Annette is really doing a deep dive today and goes into the WHY + HOW of contracts. You can find Annette on her website here. Join the conversation!

FULL SHOW NOTES & RESOURCES If you've been thinking of transitioning from your current wedding profession to a similar (but different field) today's episode is for YOU. Reina Pomeroy was a social worker and successful wedding planner when she decided to make a change in her life. In one move, Reina became a mother & quite her social work job & planning company to become a stay at home mom. She quickly realized she was missing something and took the steps to become a certified coach. Now, Reina is a successful life and biz coach for creative entrepreneurs who are right-brained and heart-centered. Reina has been featured in countless publications including The Huffington Post and The Rising Tide Society. 

FULL SHOW NOTES and RESOURCES My guest today is Zahira Domenech who is the founder + creative director of Eventus by Zahira. She's an international and luxury wedding planner whose work has been featured in countless publications including Martha Stewart. Zahira has received multiple awards for her work and consistently collaborates on editorial styled shoots. This year Zahira is putting out her first physical product, The Meaningful Growth Planner, which is a goal and life setting planner for creative entrepreneurs. Today we get into the details of Zahira's BUSY schedule and how exactly she added another project into the mix. Plus, she shares specifics on developing a product like a planner.  This year Zahira is putting out her first physical product, The Meaningful Growth Planner, which is a goal and life setting planner for creative entrepreneurs. Today we get into the details of Zahira's BUSY schedule and how exactly she added another project into the mix. Plus, she shares specifics on developing a product like a planner. 

FULL SHOW NOTES My guest today is Kellie Daab. Kellie Daab is the owner of iDo Collective and a wedding business architect. With over 12 years in the wedding industry, having owned her own boutique wedding planning and consulting company, managing in high end hospitality and producing events for a multi-million dollar catering company, Kellie speaks brides and knows what it takes to run a successful wedding business. She is the creator of the Wedding Business Blueprint, Author, Speaker, and host of the group Wedding Industry Opportunities and Collaborations. Paper products make her giddy and coffee is her spirit animal.

FULL SHOW NOTES Today I'm solo on the podcast to do my 2016 Year in Review. I'm going through my 2016 Powersheets, telling you the goals I set for myself at the beginning of this year, which ones I achieved and which ones I did not achieve (gasp!).  I'm also telling you how I shifted my goals in the middle of 2016 and what that meant to the podcast and how that will affect my 2017 goals. This year was a huge year of personal growth for me and one of my biggest lessons was that we are NOT meant to go through life and business alone. People and relationships are SO important to our mental well-being and to our business health.  I also learned that asking for help when I need it isn't wrong, there's actually people out there who want to see me (and YOU) succeed! Guys, I am so excited for 2017 and recording this episode and reflecting on 2016 was the perfect way to end the year and drill down on the BIG STUFF I have coming in the new year for the podcast.  Thank you so much for your love and support this year, I COULD NOT have done this without you. If you're interested, there's a FUN announcement at the beginning of the show! Take a listen!   

FULL SHOW NOTES Avis Glenister is my guest today and it is my pleasure to have her on the show. Avis is the owner of Carillon Weddings & Events AND the owner and lead planner at Peach & Pearl Events. In today's episode, Avis tells us what it is like to own a luxury wedding venue for many years, which she purchased from the previous owner, and then simultaneously starting a separate wedding planning company. Avis really goes behind the scenes of both of her businesses and tells us what it is like to work in a luxury market, how she collaborates with other local wedding professionals and more!

FULL SHOW NOTES My guest today is CeCe Todd from CeCe Designs, CeCe Decor and CREATE: A luxury wedding and special event collaborative workspace. Just that sentence proves that CeCe is the quintessential muti-passionate entrepreneur and she is rocking it! During the podcast we talk about how CeCe started in a local flower shop before being promoted multiple times and eventually starting her own floral design business. CeCe exudes energy and light and it was truly my pleasure to have her on the show.  If you want to hear from a complete powerhouse wedding pro, speaker, mentor and SO MUCH MORE this episode is for you. 

FULL SHOW NOTES Email me: Kinsey@vistaviewevents.com Today is the second episode of a 3-episode series that I'm doing with Candice Coppola from Jubilee Events and Jubilee Events: Caribbean. Our first episode was Episode 19 where Candice talked about mentoring in the wedding industry and basically gave us all a free 30-minute mentoring session packed with resources, advice and strategy.  If you haven't heard Episode 19 make sure you head there after you listen to today's show.  Today we're talking all things traditionally published books as a wedding professional. Candice is the author of The White Dress in Color: Inspirations for the Modern Bride which is an inspirational coffee table book. Candice is currently working on her second book now with the same publisher.  What I love about this episode is how raw and honest Candice is during the interview. She tells us the real story about what it takes to be published, the hard work that comes with putting together a book and the additional work that you, the author, have to do consistently even after the book is published. 

Today I'm solo on the podcast talking all things conferences, retreats and workshops for wedding pros that are happening in 2017. If you're planning on investing in live events for your business next year but you're not sure where to even start, this episode is for YOU!  I've compiled a list of events that range from intimate retreats with 15 people to large summits with hundreds of attendees. This list is not meant to be all-inclusive, I know there are SO MANY events out there that are wonderful but the show is only 30 minutes long so I had to limit the events I talked about! Thanks for understanding :)  If you'd like to recommend an event in 2017 please leave the name, website and dates in the comments of this post so we can all benefit from your recommendation.   FULL CONFERENCE LIST

Today on the podcast I'm pleased to welcome Monique Melton a brand strategist, speaker, author and former wedding makeup artist to the podcast! It was so much fun to learn about Monique's past life as a makeup artist (because hello, I love ALL things makeup) AND hear about her evolution to now as a brand strategist, speaker + MUCH MORE. Today we specifically chat about her book Entreprefriendships and how we can build meaningful, genuine and beneficial business relationships both online and offline. CLICK HERE FOR SHOW NOTES Get Monique's Book Here

Register for HERE for the D.C. AKP Retreat CODE: SHECREATES for $50 OFF My guest today is Ashton Kelley from Ashton Kelley Photography and creator of the AKP Retreat. Today Ashton gives us the inside scoop on her photography business, how she got into the industry and then we get into today's main topic which is the AKP Retreat. Ashton is the creator of the AKP Retreat which is an intimate gathering for all creatives and takes place in cities around the country. Ashton tells us what it is like to organize this kind of conference, how her "squad" helps her put the conference on and we get all of the behind the scenes information about creating a retreat for creative entrepreneurs. FULL SHOW NOTES HERE

My guest today is Abby Herman founder of Write Solutions, content marketing, and coaching for small business owners. While Abby isn't "technically" a wedding pro herself, she DOES serve wedding pros through her business and I knew I had to have her on the show to spill her content secrets. Abby has been a freelance writer for almost ten years and has been running her business full-time since 2013.  I think we can all agree that between our blogs, social media, live video and the list goes on, that it can be overwhelming creating content for our businesses AND performing our actual jobs as planners, photographers, florists, etc. But we know we have to do it...at least some of it. In today's market, we have to keep an online presence in order to stay competitive.  Abby is going to help us with our content strategy today. Abby takes us through what it is like when a wedding pro outsources to her and the services she provides. Then she walks us through what we can do if we're not ready to outsource and prefer to DIY our content plan. And finally, Abby tells us how we can (and should) repurpose our content in multiple ways to get the most mileage out of our message.  This was a GREAT conversation and I took away a ton of ideas for repurposing my content in 2017 and I think you will too. Take a listen to the show and come back to the comments so continue the conversation.  FULL SHOW NOTES & RESOURCES

Today I'm flying solo to tell you all about the podcasts I'm listening to and two of my favorite episodes from each show. My favorite shows, as you may imagine, are mostly business podcasts but I've included FIVE non-business podcasts at the end that I tune into every week. I'd LOVE for you to give me your recommendations as well! Find me on Instagram as @shecreatesbusiness or you can email me at: kinsey@vistaviewevents.com

I am so honored and humbled to have Candice Coppola on the show today. Candice is an industry veteran with over ten years of experience in the wedding industry. Candice is the founder and principal planner at Jubilee Events & Jubilee Events: Caribbean as well as the co-author of the inspirational coffee table book, The White Dress: in Color - Inspirations for the Modern Bride. Candice's work and words have been featured in many publications including The Knot, Martha Stewart Weddings, Style Me Pretty, BRIDES countless others.  This is the first episode in a three-episode series I'm doing with Candice because I could NOT decide which topic to discuss with her and she graciously agreed to a three episode series! Today we're chatting about mentoring in the wedding industry, episode two in a few weeks will cover book publishing for wedding pros and our final episode will be all about speaking and conferences. I know you'll love today's episode and Candice just as much as I do. Her experience and passion for the industry is clear immediately and it was such a privilege to be able to learn from her.

It is my pleasure to welcome Sarah Evans from Sarah Evans Weddings to the podcast today. Sarah and I connected on Instagram and I was thrilled to learn she is also a local Colorado girl! Sarah is a full time wedding planner and blogger with a background in advertising and social media marketing. She launched her business at the beginning of 2016 and through her advertising talent was able to book 14 BRIDES in her first year. So impressive! Today we talk specifically about the importance of client experience and how Sarah has started to be intentional with her client experience so it can become a holistic yet effective part of her marketing plan. We also discuss Sarah's awesome email list opt-in and how she's using a really valuable freebie to grow her list.  

My guest today is Ashlyn Carter from Ashlyn Writes. Ashlyn is a calligrapher and copywriter to some of the biggest names in the wedding industry. Ashlyn is so passionate about helping creative women express their true selves through copy and it is so clear. On the show today she offers us incredible insight into the world of copywriting and gives us multiple action items we can perform on our own copy TODAY! Join the conversation! Check out Ashlyn's Helpful Copywriting Tools & Resources! FREE Copywriting Checklist FREE Authentic About Page Copy Mini Course  

Today I've decided to share my personal journey and story! I'm nervous and excited for us to get to know each other better and I'd love to hear more about your journey and your 2017 goals for your business! Feel free to email me at kinsey@vistaviewevents.com so we can chat! Today I cover what I thought I'd be doing when I was younger (hint: it involved NYC) and what I'm actually doing now! I'll take you through my journey of being a student at the University of Nebraska & writing for the college newspaper  all the way to now being a wedding venue owner and podcast host! Fair warning, I get a little passionate near the end of this episode talking about women entrepreneurs and how we are brilliant just as we are and how we are capable of amazing things! Hope that's okay!

My guest today is Ashley Stork, owner + executive event planner at I Do I Do Wedding Planning. Today we're doing a deep dive into the when, how and why Ashley decided to purchase this wedding planning business instead of starting her own business from scratch. Ashley is so real and generous in this episode and really takes us behind the scenes of what its like to buy a business, how her business has evolved and what its like to manage a team. As if that weren't enough, she even takes us through her batching process for blogging and so much more! This episode, and all of our episodes in October, are sponsored by Ginny Krauss and her 60-minute, Heart of Your Brand Strategy Session. She's offering a special price of only $149 to She Creates Business Listeners. With 2017 right around the corner, I can't think of a better way to step back and take a holistic view of the heart behind your business with Ginny as your guide. Thank you so much Ginny for supporting the show this month!

Cinnamon Wolfe from Cinnamon Wolfe Photography is my guest today! I wanted to talk to Cinnamon for hours after this conversation. She's smart, passionate and absolutely brilliant when it comes to all things blogging and SEO. I learned so much from our conversation and I know you will too. She tells us the kind of Pin that has gone viral for her, why blogging is SO important, her thoughts on Squarespace and so much more! Seriously, this episode is packed with great information so come join our conversation! I'd like to thank this month's sponsor and all around amazing woman, Ginny Krauss! Ginny is offering her 60-Minute Heart of Your Brand Strategy Session for just $149 ONLY to She Creates Business listeners! Head to GinnyKrauss.com/Heart to grab your session and start 2017 off with a bang!

My guest today is Elise Crawford. Elise manages Social Media Outreach for Spoken Bride and is the Founder of Ringlet Studio. Our chat today is mostly about Spoken Bride and how she manages social media over there for such a highly niched website. Spoken Bride is a Catholic wedding blog so Elise and I go through the tools she uses to manage social media, ways she attracts their ideal bride and how she manages her position at Spoken Bride with her business, Ringlet Studio. I'd love to thank this month's sponsor, Ginny Krauss and her 60-minute Heart of Your Brand Strategy Session. Ginny is offering us a 1 hour strategy session to discover the heart behind our brand. I've had my session with Ginny and it was incredible! You can listen to Episode 12 to get the whole scoop!

My guest today is........me! That's right, today is my first solo episode and I'm chatting about my Heart of Your Brand Strategy Session with Ginny Krauss. I wanted to do this overview because this is the exact session that Ginny is offering to SCB listeners as a sponsor in the month of October. I wanted you to get a view from the front seat of a session with Ginny. If you've been sitting on the fence about whether or not to take advantage of this branding session this episode may help you decide. Ginny helped me deep dive into what goals I have for the show, what kind of culture I want around the podcast, who my ideal listener is and so much more! Tune in to our conversation and get in touch with me if you have any questions or feedback at: kinsey@vistaviewevents.com.

My guest today is a total wedding pro and I'm thrilled to have her on for a great chat about email marketing in our wedding businesses. Before we get to the show I'd like to send a huge thank you to today's sponsor, Ginny Krauss and her Heart of Your Brand Strategy Session. Claim your 60 minute session with Ginny by going to http://www.ginnykrauss.com/heart (be sure to mention the podcast!) Heidi Thompson is the chief marketing geek & founder of Evolve Your Wedding Business and she helps wedding professionals grow their businesses without going crazy in the process. Her marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Book More Brides, Sprouting Photographer, Photo Biz Xposed & she’s an advisory board member for the UK Academy Of Wedding & Event Planning. If your goal is to grow & improve your wedding business, be sure to pick up Heidi’s free Email Marketing Services Comparison Guide and get started with email marketing today! You can also join her and lots of other wedding professionals just like you in The Evolve Your Wedding Business Facebook Community.

Christine Darden is my guest today and I'm so excited to have her on the show. She is the founder + principal planner at Celebrations of Love in Kansas City. I met Christine during the wedding planner's panel at the Creative at Heart Conference (she was a panelist) and immediately liked her. She was so giving of advice, tips, and resources and shared openly about her experiences as a planner. In today's episode, we're discussing Christine's journey as a planner, how she keeps her business organized and what tool she created to improve vendor communication for her weddings plus much more! I'd like to give a huge thank you (and virtual hug!) to our amazing October sponsor, Ginny Krauss. Ginny is offering her 60-minute strategy session, Discover the Heart of Your Brand, for just $149 only for She Creates Business listeners. Head to http://www.ginnykrauss.com/heart and mention the podcast to claim your session!

I am so pleased to welcome Ruth Pitt from Raise the Ruth Events to the show. Ruth is a wedding planner from Virginia who is building her business on the side while working full time. Ruth and I met at the Creative at Heart Conference in Denver, CO and have been getting to know one another more and more. One of the things that stood out to me immediately about Ruth is that she is a consistent and genuine encourager of women, creatives and wedding industry pros. She loves to see amazing women (like you!) doing great things in the world and in their business and it totally shows. Ruth and I chat about ways she finds encouragement, gives encouragement and how she's building her dreams in the margins of life. I'd like to thank this month's sponsor, Ginny Krauss. Ginny is offering listeners of the podcast a 60 minute "Discover the Heart of Your Brand" Strategy Session for just $149. This is $150 off her normal rate of $299 and its only for listeners of She Creates Business! Along with your session you'll get an actionable workbook and a 30 minute follow up call with Ginny. Head to http://www.ginnykrauss.com/heart and mention the show to claim your spot.

My guest today is Ginny Krauss from GinnyKrauss.com, TheWedding-Concierge.com and TheWeddingBusinessAcademy.com. Ginny is a Branding & Social Marketing Strategist for creative entrepreneurs, specializing in the wedding industry. In today's show we talk about branding your wedding business, what a brand actually means and so much more. Ginny is also this month's sponsor of She Creates Business and I'm honored. She's offering listeners a 60 minute "Discover the Heart of Your Brand" Strategy Session for just $149. This is $150 off her normal rate of $299 and its only for listeners of She Creates Business! Along with your session you'll get an actionable workbook and a 30 minute follow up call with Ginny. Head to http://www.ginnykrauss.com/heart and mention the show to claim your spot. 

Today my guest is Alex Jones, owner and creative director at Lovely Little Design Co. Since 2011, Alex has been offering graphic design, custom stationery, wedding suites and so much more to many happy clients. Her work is carried in boutiques in New York, Paris and other shops around the world. Prior to opening Lovely Little Design Co., Alex worked in Public Relations and Marketing for over ten years when she decided to start her own business. She's a wife, mom and lover of statement necklaces! Today's show is sponsored by Ginny Krauss and her 60 Minute, Heart of Your Brand Strategy Session. Ginny is a Brand & Social Marketing Strategist for creative entrepreneurs, specializing in the wedding industry. She is a brilliant business mind and runs two other successful businesses at The Wedding Concierge and The Wedding Business Academy. For a limited time, Ginny is offering She Creates Business listeners her 60 Minute, Heart of Your Brand Strategy Session for only $149. This is a discount of $150 off her normal rate. I'm excited to take part in one of these sessions myself and am delighted to have Ginny as our first sponsor. To make your appointment with Ginny click HERE and be sure to mention the She Creates Business Podcast.  CORRECTION: You can find the Brand Strategy Session at http://www.ginnykrauss.com/heart or by clicking the corresponding links above. 

My guest on the podcast today is the extremely talented & brilliant Tiffany Wayne from Tiffany Wayne Photography. Tiffany is an award winning photography, has been published in Rangefinder and is the author of Photograph Couples: How to Create Romantic Wedding & Engagement Portraits. These are only a handful of her accomplishments and we cover so much more in our time together on the podcast. It was such an honor for me to speak with Tiffany & learn from her. I just know you'll feel the same way! P.S. This episode is an hour long because I couldn't stop asking questions. P.P.S Tiffany has ANOTHER book coming out soon....I'll keep you updated (YAY!)

My guest today is Keneshia Raymond. Keneshia is the founder + editor of Blissful 2 Be which is an online blog and magazine for California brides full of wedding tips and inspiration. Keneshia is also the co-founder of the A.C.E Creative Conference which is happening in Raleigh, NC on October 11th & 12th 2016. Its a two day, hands-on creative workshop featuring amazing speakers, real ways to grow your wedding business and  much more. Today we talk about how Keneshia is putting this conference together while living in another state, what it takes to organize a conference behind the scenes and so much more! 

Today I am delighted to welcome Ashley Eiban from Ashley Eiban Photography to the show. Ashley is a wedding photographer based in Virginia, a wife and a mom. She's been photographing beautiful couples for over five years and truly loves creating meaningful and lasting friendships with her brides. Ashley is here to share her top tips for staying productive and organized as an entrepreneur, wife and mom. Her practical tips are easy to implement and can make a huge difference in your wedding business. 

Jenni Thye is the Owner and Principal Wedding Planner for Imoni Events out of Scottsdale, Arizona. With over 14 years of experience in the wedding industry, Jenni has so much insight to offer planners in all stages of business. In addition to running Imoni Events, Jenni is the Director of Education for WIPA Phoenix and the creator of The Wedding Symposium which is a local, educational workshop she created for wedding professionals in her area. 

Brenda Bennett Maille is the Chief Designer & Creative Editor at Brenda's Wedding Blog. For more than ten years Brenda has been helping brides plan their elegant wedding with "wow." Having many years of experience in the industry, and a very successful wedding blog, Brenda recently branched out to offer social media services & strategy to other wedding professionals. Brenda is passionate about wedding professionals being seen, shared and featured with smart social media marketing.  

Welcome to the She Creates Business Podcast. My name is Kinsey Roberts, I'm the host and creator of this show and I'm honored and delighted that you're listening. She Creates Business will release new episodes every Tuesday & Thursday and will feature a 30 minute interview with a woman entrepreneur who is working in the wedding industry. 

Alex Estes is a hand-letterer, wedding stationery designer and educator. Her business, Prairie Letter Shop, offers calligraphy, custom design and multiple educational resources for aspiring business owners and hand-letter enthusiasts. She is the creator of The Daily Lettering Journal, host of multiple in-person workshops in Tulsa, Oklahoma and the co-creator of the online course: Becoming an Online Artist.