Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. Join your host Loren Baker, as he and Raj discuss how to avoid wasteful strategies of local marketing and multi-location businesses, plus a couple tips on how a good reputation can help attract and retain top talent. [01:14] - Raj's Background and Journey to Edge. [02:44] - Edge's Concept of Employee-Driven Growth and Its Connection to Google Reviews. [10:34] - How Reviews Contribute to Local SEO. [11:27] - Customer-Facing End: In-Depth Reviews and Personalization. [13:24] - Standing Out in Cutthroat Competition: Franchises and Service Businesses. [14:37] - Motivating Employees and Transparent Recognition Through Reviews. [20:49] - Reputation Management and Injecting Employee Recognition. [45:06] - Employee Retention During Challenges Like The COVID-19 Pandemic. We encourage businesses to amplify positive reviews and learn from the negative reviews. - Raj Nijjer, 5:34 Now not only does the brand win and the business win, but employees can feel great or a person can feel great about the job that they've done. - Raj Nijjer, 9:21 Positive reviews are so important. There's one stat I read on your site…53% of customers won't go to a business rated under four stars. - Loren Baker, 15:21 I think the injection of motivating and recognizing your employees while they're doing this service is something that we're very proud of, because we can see which employees are doing really well. And then you can duplicate that. - Raj Nijjer, 21:44 Our goal is to marry the marketing with operational excellence. You want to hold people accountable, especially if you're rewarding them. - Raj Nijjer, 30:53 I think one thing COVID taught every business owner is employee retention and how hard it's been to find people and when a displacement happens, it really jeopardizes your business if you don't plan it well. So you want to keep your superstars, don't ever lose your superstars. - Raj Nijjer - 41:10 Resources Mentioned: Edge Connect With Raj Nijjer: Raj is Head of Marketing for Edge, an employee-driven growth platform for service brands. Previously, he was the CMO of Refersion (acquired), and held executive marketing roles at Yotpo and Yext (IPO in 2017). Raj also spent over nine years at Godaddy (IPO in 2015) in leadership roles launching innovative product lines with over ten patents issued and leading to a PE buyout and an IPO. Raj is also fractional CMO to early and mid-stage technology startups. Raj received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University. Connect on LinkedIn: https://www.linkedin.com/in/rajnijjer/ Follow him on Twitter: https://twitter.com/RajNijjer Connect with Loren Baker: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations in your business.  They also dig into the potential risks and opportunities of AI in search, and what these drastic changes mean moving forward. I think oftentimes in a lot of organizations, everyone's time poor, everyone has their own set of KPIs and objectives moving towards that bigger goal, and oftentimes SEO is trickled through. - Dan Taylor, 1:53 I think through that communication system framework, however you want to go around it or phrase it, it's about getting that shared buy-in. - Dan Taylor, 8:24 We have people planning their budgets and their SEO plans already, but with a little bit of a turbulent economy, sometimes it's a little bit of a question mark. - Loren Baker, 1:18 [00:43] - Dan's background and expertise [01:53] - SEO planning and visibility tips. [03:18] - Recommendations for visibility in SEO. [04:14] - Managing expectations with AI. [07:02] - Addressing SEO performance comparisons. [08:24] - Effective communication for executive buy-in. [11:17] - Combatting SEO Misinterpretations. [15:52] - Personal Touch in Client Interactions. [26:48] - Adapting SEO to Rich Media in Search Results. [32:06] - Adaptations in the travel industry. It’s having sincerity and it's actually having a human touch. - Dan Taylor, 14:40 Essentially that kind of battleground which we previously had in search is sort of being lost. Now it's understanding what the impact of that's going to be, whether or not it's going to be a major impact, minor impact, or if the impact overall is going to be redistributive. - Dan Taylor, 18:19 It's about trying to bring in what unique modifiers we can into the actual product pages themselves...So how can we create a differentiator? It was this concept we had called champion products. - Dan Taylor, 21:03 Resources Mentioned: Mirador Local Connect with Dan Taylor: Dan Taylor is a recognized SEO professional, having worked with a number of companies in strategically helping them increase their organic market visibility and overcome technical challenges. Having consulted and worked with companies like Cloudflare, Proton, and China Southern Airlines, Dan has been featured in the leading SEO publications, as well as spoken at a number of SEO and marketing conferences in Europe, North America, the Middle East, and online. Connect on LinkedIn: https://www.linkedin.com/in/danielrwtaylor/ Follow him on Twitter: https://twitter.com/taylordanrw Connect with Loren Baker: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

In this must-listen episode, join us for a sit-down with John Brown from Google's Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google's efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google's initiatives to support publishers. As you navigate the complexities of policy compliance, you won't want to miss John's expert perspective, honed through years of leadership and mentorship in this realm. We don't want to misinform folks or trick folks or anything like that. We provide clear narratives around the policies, why do we create it? Where does it fit within the ecosystem? - John Brown 03:46 Really, it's the ease of use for the user because everything that's in the website, or mostly everything that's in the website without some editorializing, it is things that could be found elsewhere on external Google pages. - John Brown, 08:01 That was the number one concern going into this is not just to launch and then leave alone, but to launch and iterate and make sure it's fresh. - John Brown, 09:44 I learned early on at Google, traveling globally and speaking on stage globally, that different users across the world consume information differently. So we can't just have a help center with text and localize it and hope that people understand. - John Brown, 13:30 [00:00] - Introduction to John Brown, Google's Policy Transparency Lead. [01:57] - Significance of John Brown's role in ecosystem health. [02:45] - Overview of transparency.google's key features. [09:44] - Keeping transparency.google current in the digital landscape. [23:02] - Google’s Fair Policy Appeals process: Google highlights fairness and transparency in the policy appeal process. [37:28] - Google's dedication to a mission-driven nature of trust and safety teams. Resources Mentioned:  Google Transparency Center Make sure you meet people who need the information, and give them the information that they want to consume in their format that they most prefer. - John Brown, 16:29 There's a dedication there. There's a mission that you probably don't find in other parts of organizations just because other teams, not just within Google, but elsewhere. It's quarter to quarter revenue, things like that, trust and safety. - John Brown, 37:28 Connect with John Brown: John is part of the Trust & Safety team at Google, and leads a team that is focused on educate publisher partners globally on policies, enforcement actions, and best practices to remain policy compliant.  Prior to Google, John built two Ad Networks, has served on two IAB working groups, managed qualitative data for over 90 ad networks, and has mentored dozens of startups through his Techstars accelerator affiliation. Connect on LinkedIn: https://www.linkedin.com/in/jbrown74/ Connect with Amanda Zantal-Wiener: Follow her on Twitter: https://twitter.com/Amanda_ZW Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/

In this must-listen episode, join us for a sit-down with John Brown from Google's Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google's efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google's initiatives to support publishers. As you navigate the complexities of policy compliance, you won't want to miss John's expert perspective, honed through years of leadership and mentorship in this realm. We don't want to misinform folks or trick folks or anything like that. We provide clear narratives around the policies, why do we create it? Where does it fit within the ecosystem? - John Brown 03:46 Really, it's the ease of use for the user because everything that's in the website, or mostly everything that's in the website without some editorializing, it is things that could be found elsewhere on external Google pages. - John Brown, 08:01 That was the number one concern going into this is not just to launch and then leave alone, but to launch and iterate and make sure it's fresh. - John Brown, 09:44 I learned early on at Google, traveling globally and speaking on stage globally, that different users across the world consume information differently. So we can't just have a help center with text and localize it and hope that people understand. - John Brown, 13:30 [00:00] - Introduction to John Brown, Google's Policy Transparency Lead. [01:57] - Significance of John Brown's role in ecosystem health. [02:45] - Overview of transparency.google's key features. [09:44] - Keeping transparency.google current in the digital landscape. [23:02] - Google’s Fair Policy Appeals process: Google highlights fairness and transparency in the policy appeal process. [37:28] - Google's dedication to a mission-driven nature of trust and safety teams. Resources Mentioned:  Google Transparency Center Make sure you meet people who need the information, and give them the information that they want to consume in their format that they most prefer. - John Brown, 16:29 There's a dedication there. There's a mission that you probably don't find in other parts of organizations just because other teams, not just within Google, but elsewhere. It's quarter to quarter revenue, things like that, trust and safety. - John Brown, 37:28 Connect with John Brown: John is part of the Trust & Safety team at Google, and leads a team that is focused on educate publisher partners globally on policies, enforcement actions, and best practices to remain policy compliant.  Prior to Google, John built two Ad Networks, has served on two IAB working groups, managed qualitative data for over 90 ad networks, and has mentored dozens of startups through his Techstars accelerator affiliation. Connect on LinkedIn: https://www.linkedin.com/in/jbrown74/ Connect with Amanda Zantal-Wiener: Follow her on Twitter: https://twitter.com/Amanda_ZW Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/

We're diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024.   In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch's powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channels provided the best return, along with big changes coming next year.   Using these insights, they also explore the most common challenges in ecommerce PPC campaigns, and what leading brands are doing to succeed right now.   We looked into the feeds of 15 to 20,000 online stores in all of those countries, and that means that's such an incredible volume that what we see basically is an almost exact picture of what is happening in ecommerce advertising. - Jacques van der Wilt, 2:20   Obviously Google is still the largest channel. Almost every retailer is using that. However, we can see that social is beginning to eat their lunch. - Jacques van der Wilt, 6:06   I think Amazon has a big influence on everything. They're probably market leader in ecommerce, so their impact must have been big. Yet I think that it's not primarily driven by Amazon. - Jacques van der Wilt, 11:59   [0:00] About Jacques van der Wilt [2:11] DataFeedWatch's Multichannel Marketing Report [6:06] Marketing channel trends [9:14] Growth of TikTok [13:42] The 3 largest barriers to PPC growth in 2024 [16:58] Other challenges retailers are facing [21:40] Best tactics for PPC practioners to use in 2024 [25:02] Challenges for retailers with large inventories   Resources Mentioned: Multichannel Marketing Report 2023: https://www.datafeedwatch.com/multichannel-marketing-report  DataFeedWatch homepage:  https://www.datafeedwatch.com/  Creating or modifying images with AI is super easy. Imagine you're unhappy with your images as a retailer, but you have images for 10,000 products. It's horrible. So you can do that much quicker. It's a big time saver. - Jacques van der Wilt, 16:02 Connect with Jacques van der Wilt: Jacques is a shopping feeds industry leader, start-up mentor, and entrepreneur. He's the founder of DataFeedWatch (acquired by Cart.com in 2022): a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 2000 shopping channels in over 60 countries. Before founding DataFeedWatch, Jacques held leadership positions in the US and Europe. He is also a seasoned guest speaker at industry events and a mentor at Startup Bootcamp. Connect on LinkedIn: https://www.linkedin.com/in/vanderwilt/ Connect with Loren Baker: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work.  Using insights from marketing leaders, SEO specialists, and senior executives, you’ll hear Will and Loren break down the skills you need to keep your CFO happy while driving efficiency. If you’ve found yourself having to defend your budget, pitch harder than ever, and work more to prove your results, then you won’t want to miss this episode. There's more pressure on ROI calculations, there's more scrutiny on all of those decisions. SEOs are often shy of taking on targets, quotas, goals and so forth. But even forecasting is something that I think the industry is too naive about. –Will Critchlow, 06:04 Big companies are spending tons of money on this stuff. The fact that you are out there asking for a quarter of a million dollars, half a million dollars, whatever it might be, that's actually totally achievable. –Will Critchlow, 09:38  Speaking of the funnel, we all know that SEO is not a direct response marketing technique. It's not search keyword, find site buy done. There's all kinds of touch points throughout the funnel, multi-touch attribution, which is massive. –Loren Baker, 16:16  [00:00] - Will's background and expertise.[08:44] - Integration challenges in long-term planning.[12:30] - The importance of planning when dealing with CFOs.[13:18] - Tracking multiple attribution points.[16:16] - Google algorithm updates and their impact on forecasting.[21:05] - Forecasting challenges influenced by various factors.[23:32] - Beta testing's effects on search results.[26:41] - The evolving impact of AI-powered tools on search queries.[29:28] - Strategies for SEO teams to improve forecasting. Resources Mentioned:  SearchPilot www.searchpilot.com Intro to SEO testing [PDF] Get on the email list to get new SEO test results in your inbox  SEO as a product discipline is something that we are seeing. And what that often means is squads of product managers, engineers, designers, all aligned to that objective. –Will Critchlow, 13:18  I think almost every SEO is testing beta testing, Google, SGE, and we have in our heads that when that query is done, everything's going to be pushed down. There's going to be an article, there's going to be this, there's going to be that, but we tend to forget that we're the ones beta testing it, right? –Loren Baker, 23:07 And so the other reason that I'm bullish on there being organic links is I think there have to be ad links because I don't think Google is going to turn off 98% of their revenue overnight. And I think they're not going to go with only ad links because I think that's a degraded user experience. So I think there's going to be a combination of advertising links and organic links, and our job is to win the organic just as it always has been. –Will Critchlow, 27:37  Connect with Will Critchlow: Will Critchlow is the founder and CEO of SearchPilot, a company dedicated to simplifying and improving SEO testing processes for large websites. He co-founded the SEO agency Distilled in 2005 and played a key role in expanding its services and the SearchLove conference series to the US, establishing offices in Seattle and New York.  In February 2020, he spun out SearchPilot as an independent business while Distilled was acquired by Brainlabs. Will is recognized for his expertise in SEO and digital marketing and often shares his insights through various platforms. Connect on LinkedIn: https://www.linkedin.com/in/willcritchlow/ Connect with Loren Baker: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized content strategist and bestselling author of "High-Impact Content Marketing". She and Loren will uncover the common mistakes content marketers make, and how you can avoid them as you plan your marketing strategy. Tune in and hear strategies for creating genuinely inclusive and relevant content that audiences will actually want to consume, so your content strategy won't go the way of the dinosaurs. What we want to think about is what are we solving for. What roles do we play? How are we engaging with the audience and giving them what they are interested in, what they need, and what would be of value to them? – Purna Virji, 03:00 You always want to give your audience something to do next. It all comes down to this concept called backward design. – Purna Virji, 08:58 We found that we get the most social interaction and the highest quality traffic from social media. LinkedIn has just become the most engaged platform there is within social media, and it's been a complete 360 over the past three or four years. – Loren Baker, 27:30 [00:00] - About Purna. [02:41] - Strategies for intentional content creation. [08:58] - How to ensure content effectiveness. [14:41] - Best practices for content promotion. [18:01] - How to create content for various audience awareness levels. [20:13] - Importance of company representation in content marketing. [23:41] - LinkedIn's content promotion capabilities. Resources Mentioned: High Impact Content Marketing Take an idea before you even create the content and think about different ways you'll use that idea. – Purna Virji, 17:13 The members on LinkedIn tend to see their time on LinkedIn as an investment in themselves professionally and personally. They're here to learn, grow, share, and put their best foot forward. – Purna Virji, 30:18 Try to understand what makes you money and for that, who are the types of the cream of the crop? Customers who spend a lot are loyal are referring you to others. – Purna Virji, 03:53 Connect with Purna Virji: Purna Virji, based in Philadelphia, Pennsylvania, is a celebrated content strategist and marketer, currently the Principal Content Solutions Consultant at LinkedIn. Her career spans leading roles at Microsoft, and diverse experiences in social media, search advertising, and television, giving her a unique perspective on content marketing. Recognized as an Adweek Young Influential and Search Personality of the Year, she's also a top-rated international speaker and an advocate for women in technology. Virji is the author of the best-selling book "High-Impact Content Marketing," showcasing her expertise and influence in the field. Connect on LinkedIn: https://www.linkedin.com/in/purnavirji/ Connect with Loren Baker: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024.  Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter now. More than 200 hours went into researching and gathering our findings on the signals that have been officially declared, at one point or another in time, as Google ranking factors. Ben brings you the impact behind the BIG updates made this year: E-E-A-T, Google's redefining of page experience, the developments around systems and signals, and more. Listen in as Ben and host Loren Baker, two of SEJ's brightest SEO professionals, talk Google Ranking Factors. Discussion designed for search professionals and marketing managers planning for next year.   Notable: Suppose you do build content that is comprehensive enough to display authority in your experience. In that case, the aspiration is that content will float to the top regardless of more manipulative tactics. –Ben Steele, 10:14 When people have asked me what's our secret to ranking content at SEJ, I've always told them the publish button because we've been building this brand, this entity, and this trust for 20-plus years. –Loren Baker, 13:48 Google is evaluating links more qualitatively. Keywords are still huge, but the number doesn't matter anymore. It's about the way you use them. –Ben Steele, 22:30 [03:30] - Google ranking factors 2023: What's changed and what remains? [10:14] - Keywords and links vs. content and E-E-A-T in today's SEO. [22:30] - Google's qualitative approach to evaluating ranking factors. [27:39] - Building E-E-A-T for smaller sites to compete with big brands. [29:42] - Generative AI content's ranking performance post-updates. [37:24] - Long-term success with E-E-A-T and user intent. [43:27] - Curation as a strategy against generative AI in SEO. [46:52] - How to access the Google Ranking Factors ebook. Keeping your nose clean, don't engage in the quick win strategies that are technically spam because Google has come out and straight up said if it's defined as spam under our guidelines, relevancy doesn't matter. –Ben Steele, 33:33 Curation is something you can lean into as a small business. There is still going to be a demand for human curation. –Ben Steele, 43:27 You can become a trusted source of curation for your audience... that's one thing that language models are not good at: being a source of well-curated information that you need right now. –Ben Steele, 44:29 Those factors of E-E-A-T  will be critical for inoculating your business from the negative impacts of AI implemented by big platforms... the experience and the trust. –Ben Steele, 45:53   Resources: Get the Ranking Factors ebook: https://bit.ly/3tFXB53 Subscribe to our newsletter: https://bit.ly/3Q64Cni    Connect with Ben Steele: Ben Steele, the Senior Editor at SEJ, boasts profound expertise in digital content. Though he didn’t initially aim to become an SEO strategist, the skills he acquired for his role, combined with his self-initiated research into digital marketing, unveiled his genuine passion in this field. His experience in professional theater not only refined his work ethic and leadership abilities but also fostered other invaluable attributes such as creativity. Now, at SEJ, Ben contributes to their ebooks, consistently providing fresh perspectives and strategic content advice. Through his SEO endeavors, he artfully weaves the nuances of human experiences, journeys, and expressions into enlightening lessons for others. Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/    Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker   

Everyone who touches your website is on the SEO team. The problem is that most people don't know they're on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings. Since there's no 'easy' button for a technical audit, join us for this special spotlight episode to learn how 24/7 monitoring can help you see everything happening on your site at any moment.  Go beyond SEO and bring together teams focused on compliance, know when people go rogue and when other teams make changes. Addressing them quickly as they happen can help your rankings and growth. Conductor's Patrick Reinhart joins me on the SEJ Show to dive into the importance of continuous SEO monitoring and how Conductor can help you work smarter, not harder. Patrick will walk through common problems with SEO and how you can proactively fix them before rankings are impacted. You'll also learn how real-time SEO auditing can streamline your process. One of the hardest things is a conversation with other teams getting people to care. And I think something that always gets someone, the attention is data. –Pat Reinhart, 13:47 The mindset of it being a compliance component and that notification when something is not working can not necessarily change a negative mindset, but get everybody on the same mindset that you're working together for this common goal, which I like. –Loren Baker, 16:59 One of the best things you can do is pay attention to how specific you're being with your content. Specificity is going to be a key factor moving forward. –Pat Reinhart, 26:16   [00:00] - About Pat Reinhart. [05:51] - SEO audit shift to ongoing processes. [07:34] - Always-on SEO mentality explained. [12:38] - Real-time SEO monitoring versus health check-ups. [16:22] - Emphasizing compliance in SEO audits with developers. [17:31] - Realistic goal-setting with dev teams in SEO. [19:31] - SEO strategies before holiday code freezes. [24:41] - AI's impact in SEO and ChatGPT's role. [25:05] - Strategies for Google's search generative experience. [32:58] - Transparency and authorship in SEO content. [35:58] - LinkedIn's importance for SEO professionals.   Resources Mentioned: Conductor‘s 30-30 Webinars: https://www.conductor.com/events/30-30-webinars/ Searchmetrics: https://blog.searchmetrics.com/us/ Content King: https://www.conductor.com/contentking-get-started/ Lily Ray’s E-E-A-T: https://lilyray.nyc/e-a-t-expertise-authoritativeness-trustworthiness/ LinkedIn: https://www.linkedin.com/ It's not about speed or volume. It's more about creating specific content that drives value. –Pat Reinhart, 29:51 LinkedIn has been very helpful to me throughout my career. It's not just my digital resume. It's a community that you can use to your advantage. –Pat Reinhart, 38:12 It's more about process than practice most of the time. –Pat Reinhart, 44:25   Connect with Patrick Reinhart: Patrick Reinhart leads enterprise digital strategy for Conductor’s Customer Success team as Vice President of Services and Thought Leadership. With over 15 years of organic search and digital marketing experience, he helps some of the world's largest brands with organic search initiatives. Connect on LinkedIn: https://www.linkedin.com/in/patrickreinhart/ Connect with Loren Baker: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker   

Bard is our creative collaborator. It's a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16 Step behind the curtain and into the world of Google's Bard with its Director of Product Management, Yury Pinsky, in an exclusive conversation with SEJ Editor-in-Chief Amanda Zantal-Wiener.  Hear about the origins and journey to Bard's unveiling, and discover how the team behind it envisions a collaborative future with AI. SEO pros and seasoned digital marketers alike will get an up-close look at the nuances of generative AI and a glimpse at what predictions for what's next.  So prep your popcorn -- grab your notetaking method of choice -- and tune in to learn how to incorporate Google's current and forward-looking AI initiatives into your own business innovation.   [07:11] - The origin of Bard and its market niche. [13:23] - Impact of generative AI and Bard on SEO and content creation. [17:37] - Using Bard for audience evaluation in content creation. [23:54] - Distinctive features of Bard compared to other AI models. [28:33] - Most interesting prompts seen in Bard. [33:29] - Future vision for Bard and generative AI.   I'm inspired by this idea that technology can work together with us, and we can bring Bard in as a creative partner in your editorial work or when we're trying to write a document for work or something in our personal lives. –Yuri Pinsky, 09:46 It's a very vibrant, fast-paced, fast moving industry right now. I think some of the unique things we have with Bard are things like the ability to plug into Google tools. –Yuri Pinsky, 23:54 In the sciences and the medical field, there could be lots of interesting breakthroughs in drug discovery in climate applications. How can they use the power of these foundational models to really benefit all of us in some way? –Yuri Pinsky, 25:44 Your ideas still have to be your own in order for AI to work with you best and work for you best. –Yuri Pinsky, 28:33 It is not the end of search. Bard is an experiment. It's complementary to search. It's this conversational collaborator. –Yuri Pinsky, 32:47   Connect with Yury Pinsky: Yury is a Product Manager for Bard, leading areas including Extensions, Factuality, and multi-modality. Yury is passionate about cutting edge technology and finding ways to bring it to users around the world. Prior to serving in his current role, Yury led product teams around Natural Language and Speech Recognition for the Google Assistant, spent time building wearables in Google [X], and helped build out Google Search on mobile devices. Outside of work, Yury enjoys spending time with his family, planning his next vacation, and the daily logistics of kids' extracurricular activities. Connect on LinkedIn: https://www.linkedin.com/in/ypinsky    Connect with Amanda Zantal-Wiener: Follow her on Twitter: https://twitter.com/Amanda_ZW Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/ 

As platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram followers in about a year. Brian joined me on the SEJShow to dig into his viral success and what it's taught him about discoverability, co-branding with authenticity, and how a unique background can make for some of the best content. From harnessing the ever-evolving algorithms of digital channels to leveraging the nuance of relatable humor, Brian shared how his journey has culminated in an unparalleled ability to craft resonant content -- and how it can be applied to your strategic success.   —   Based in Boston, Brian Kearney started as a registered nurse, later transitioning into the healthcare and startup sectors. He also ventured into politics and volunteered for local initiatives. As a content creator on Instagram and TikTok, Brian is known for his relatable humor and consistent content quality. His diverse experiences highlight his adaptability and passion-driven journey. Connect with Brian Kearney: Instagram: https://www.instagram.com/krianbearney/ Tiktok: https://www.tiktok.com/@krianbearney Connect with Amanda Zantal-Wiener, Editor-In-Chief of Search Engine Journal: Connect with Amanda on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/ Follow her on Twitter: https://twitter.com/Amanda_ZW   

SEO and Site Migrations: Common Pitfalls To Avoid  with Arnout Hellemans Migrations can be time consuming and stressful, even more-so when you don't have company-wide collaboration and alignment, or when you're worried about drops in rankings. Come learn some myth-busting migration tips shared between our host, Loren Baker, and freelance SEO and analytics consultant, Arnout Hellemans. Arnout has seen plenty of migrations go bad. Hear actual case studies on what not to do to have better success. Join us for this can't miss episode. Arnout Hellemans is a freelance SEO and analytics consultant based in Amsterdam but mostly working for clients all over Europe and the US. He just loves solving SEO puzzles. He has been freelancing since 2010 and loves it. Connect with Arnout Hellemans:  LinkedIn: https://www.linkedin.com/in/arnouthellemans/ X: https://twitter.com/hellemans Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Effective Website Redesigns: How To Avoid Costly Mistakes With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to focus on to develop a solid plan from the start?  Join us and hear from Janet Mesh, CEO and co-founder of Aimtal, as she and Loren Baker, our founder and host, break down the ways to effectively launch a website redesign using Webflow and HubSpot, and the factors you need to focus on when redesigning. You’ll get tips on honing in on your site’s infrastructure using Janet’s “do no harm” strategy, to ensure that you have a clear infrastructure plan from the beginning. If you're looking to make your next redesign efficient and effective, you won't want to miss these tips.   Resources: Website Strategy Worksheet    Connect with Janet Mesh, CEO and Co-Founder of Aimtal: Janet Mesh is the CEO + Co-Founder of Aimtal, a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world. Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018 and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success, and has led to over a million dollars in sales for her clients in the last year. Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends. Instagram: https://www.instagram.com/aimtal_co/ Facebook: https://www.facebook.com/aimtalco/ YouTube: https://www.youtube.com/@aimtal/ Twitter: https://twitter.com/aimtal_co LinkedIn: https://www.linkedin.com/company/aimtal/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we're ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to your advantage and stay ahead in such a competitive time. Ben Steele, senior editor at Search Engine Journal, joined me on this SEJ Show to break down the three significant disruptions in the SEO world and the opportunities they present. We examined the process behind implementing generative AI and what AI might look like next year. Get tactics for communicating your SEO value, tips on new ways to cultivate your audience, and new content creation strategies for facing changing trends. People noted that generative AI would be the biggest disruptor. However, respondents are largely positive; they feel optimistic about the impact of generative AI and its potential to affect their business's bottom line. I think there's an interesting duality to note there. It's disrupting many things, but people are still excited about it. –Ben Steele, 04:33 You bring up a great point about adapting focus. The industry is incredibly dynamic. With the acceleration of AI, changes in search engine algorithms, and evolving user behavior, SEO professionals need to be agile. They have to reassess and adapt their metric priorities in real time to ensure they're capturing the most relevant data, which translates to business value. That could be the reason we had to revisit the metrics we included in this year's survey. –Ben Steele, 20:29 While I can't predict the future with absolute certainty, what's clear is that the traditional role of an SEO professional is already transforming. SEO is becoming increasingly interdisciplinary. It's no longer just about optimizing for search engines; it's about optimizing for user experience, understanding data analytics, and even having some proficiency with AI and machine learning models. –Ben Steele, 21:15   [00:00] - About Ben. [03:57] - Top disruptors in SEO. [04:33] - Has generative AI affected search yet? [07:07] - User behavior toward new technology: voice search example. [10:46] - Freelancers moving to permanent positions. [12:15] - Impact of layoffs in tech companies. [16:34] - Priority metrics for SEO professionals. [18:05] - Agency vs. in-house SEO communication struggles. [22:20] - Importance of click-through rate as a metric. [27:25] - SEO's role in ecommerce and Google Shopping. [28:53] - Content's role in SEO. [29:37] - Top barriers to SEO success. [30:57] - Communication barriers in SEO. [32:31] - Frequency of Google updates. [34:01] - Changes in Google SERPs. [34:36] - Major takeaways in the SEO report. [36:46] - Navigating SEO algorithm changes. [38:03] - Communicating SEO value.   Resources mentioned:  State of SEO 2024 - https://www.searchenginejournal.com/state-of-seo/ An SEO's job is not just to drive traffic; it's to complete that journey all the way down to the checkout. –Loren Baker, 26:08 What we're seeing is a shift in focus. Last year, people were going back to basics and focusing on technical SEO. This year, we're seeing a greater emphasis on understanding audience intent and traffic quality, not just raw numbers, but what this traffic means. –Ben Steele, 22:22 People are no longer convinced by the promise of getting you to page one for any term you want because the question becomes, 'Page one for what? For something that nobody searches for?' –Ben Steele, 38:03 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Ben Steele:   Ben Steele, the Senior Editor at SEJ, boasts profound expertise in digital content. Though he didn't initially aim to become an SEO strategist, the skills he acquired for his role, combined with his self-initiated research into digital marketing, unveiled his genuine passion in this field. His experience in professional theater not only refined his work ethic and leadership abilities but also fostered other invaluable attributes such as creativity. Now, at SEJ, Ben contributes to their ebooks, consistently providing fresh perspectives and strategic content advice. Through his SEO endeavors, he artfully weaves the nuances of human experiences, journeys, and expressions into enlightening lessons for others. Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker   

Have you wondered how to expand your business' reach across different languages and cultures? Do you know what role multilingual and localized content can play in your business? Naoko Takano, Localization and Community Program Manager for WordPress, joined me on the SEJShow to explore the significance of localization and internationalization in WordPress’ mission.  Naoko has been involved with WordPress localization since its infancy and has seen firsthand how multilingual localization has built larger communities around businesses.  Learn the power of multilingual content and what it means for effectively broadening your reach online. Discover tips and opportunities for your business to collaborate across different cultures and how to leverage this power to improve your ROI.   WordPress, being an open-source solution from WordPress.org, your mission is to empower the publisher. –Loren Baker, 06:45 One of the advantages WordPress has is that we have so many different types of languages, and it's possible to add more languages as long as there are translators. –Naoko Takano, 13:49 The mission of WordPress is democratizing publishing. Our mission is to reach all the people using the internet and want to publish, not only in English-speaking countries. So yes, we want to expand beyond. –Naoko Takano, 23:28   [00:23] - About Naoko. [02:18] - WordPress localization and global growth. [06:45] - Open source as WordPress.org's growth driver. [08:49] - The role of translation in WordPress business expansion. [10:58] - Volunteer-driven operations at WordPress.org. [12:55] - WordPress plugins vs. enterprise CMS for expanding businesses. [13:49] - WordPress' multilingual capabilities. [14:55] - Anticipation of multilingual support in WordPress core software. [16:07] - Balancing WordPress' multilingual offerings with business interests. [16:54] - Gutenberg's fourth phase: Multilingual support? [17:07] - Adapting translation plugins for WordPress' block editor. [19:54] - WordPress' growth in the Spanish market. [21:52] - The most active countries in WordCamps events. [23:12] - The impact of translation on WordPress.org's international usage. [24:42] - Democratization through cultural collaboration in WordPress. [26:12] - Localization in WordPress: More than translation. [30:15] - The future of multilingual WordPress. [32:48] - The international WordPress community's size. [34:07] - Site translation and localization for various audiences. [36:24] - Connecting with the WordPress community online.   Resources Mentioned: https://wordpress.org/    I would like to see a more technology-assisted way for us to read and reach the audience in different parts of the world. That helps us find more engaging content and allows the content provider to reach further than the limitation of their language area. –Naoko Takano, 30:55 We benefit as a community by using the version we are familiar with and providing that to the client. The backend is also translated, which helps people make the plugins usable without the language barrier. –Naoko Takano, 08:49 We, the translation community, always say over 20,000 active people have been translating something within a year or so.–Naoko Takano, 32:52   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to enhance your knowledge and skills in search marketing.   Connect With Naoko Takano: Naoko Takano is the Localization & Community Program Manager at Automattic with over ten years of experience in the US. She specializes in software localization and English-Japanese translation and applies her expertise to WordPress support, technical writing, and community organization.  A full-time contributor to the WordPress Polyglots and Community Teams for almost two decades, Naoko works as a Polyglots Global Mentor and General Translation Editor (GTE) for Japanese, aiding translation contributors and enhancing WordPress accessibility across different languages. Connect with Naoko on LinkedIn: https://www.linkedin.com/in/naoko/ Follow her on Twitter: https://twitter.com/naokomc   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker  

No matter what your business specializes in, your website is often the first place potential clients and customers learn about your company. This means visitors can decide about your services within the first few seconds. So how do you hook them?  Fiona Allman-Treen, author of “Website Mastery for Business Owners Who Don't Speak Tech,” joins me on the SEJShow and shows you the three key things your website needs to increase your website’s visibility, boost your business growth, and convert visitors to paying customers.  Get expert analysis based on Fiona’s best-selling book that will show you how to translate the tech-speak around website design and maintain ROI after your website launch's initial excitement is over. Website Mastery for Business Owners was needed because [speaking tech] is something that people shouldn't have to do to get a really good website. They shouldn't need to know the ins and outs of the code. - Fiona Allman, 00:59 What attracted me to the web in the first place was seeing that level playing field. It makes a one-man band can sound like an orchestra online, and that's what I love. So it's, it's all about making that happen for people. - Fiona Allman, 01:31 I've always found it nice to just send a text every once in a while and send a follow-up because you never know when someone will leave and go somewhere else. It's just good sportsmanship at the end of the day. Just, "Hey, how's it going?" It's checking in, you know, happy new year, whatever it may be. It doesn't have to be cheesy, but it, it has  helped me personally retain or even bring clients back. Just having an open line of communication all the time. –Loren Baker, 20:21   [00:46] About Fiona. [02:22] Keeping up with recent web design changes. [03:12] Initial steps in defining a website strategy. [06:11] Key elements for website visitor engagement. [13:57] Significance of image selection in customer engagement. [15:23] Strategies for customer satisfaction and preventing buyer's remorse. [15:56] Importance of post-purchase customer engagement. [17:22] Balancing customer connection and salesmanship. [19:42] Value of communication with returning customers. [22:57] An insight into Fiona's book "Website Mastery." [23:00] Advantages of print publishing over online writing. [24:02] Networking advantages of a physical book. [25:41] Using "Website Mastery" in client onboarding. [26:20] Unexpected outcomes of book publishing. [27:28] Reaction to book rejection at networking events. [30:49] Advice for non-tech individuals on web design mastery.   Resources Mentioned: Website Mastery Book: https://www.fatpromotions.co.uk/wmregister/ Fat Promotions: https://www.fatpromotions.co.uk/   You can attract people to your website, but you've got that attraction piece if they don't connect with what they see when they get there. You've got these visitors coming in, like, with decent search engine listings. You'll get that. But if they get there and they don't connect with what they see, it's not going to happen." - Fiona Allman, 06:11 I had one guy who bought a copy, and he put this glorious review on Amazon. He was so kind. And he said, I read it in three days, and I have to work with you. That's it. And it, as it turned out, we ended up going through all the different things that he wanted.–Fiona Allman, 26:56 You want those repeat customers. That's where your engagement gold comes in. When you get those repeat customers, just show them you care. So really what you want to do is, as you say, keep them on the, on your love them up the list. Keep them in your email marketing. Give them regular newsletters, but keep people from pestering them. –Fiona Alman,15:56 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to enhance your knowledge and skills in search marketing.   Connect With Fiona Allman-Treen: Fiona Allman-Treen is the Director of FAT Promotions, a digital agency she founded in 2001 to help clients create compelling websites. Also known for her best-selling book 'WEBSITE MASTERY,' she is renowned for her expertise in strategic website design and online systems that drive sustainable growth for businesses and charities globally. Before launching her web design agency, Fiona spent over a decade in graphic design and marketing. A passionate advocate for entrepreneurship and female empowerment, she founded the Affinity Business Initiative in 2019 to support local businesswomen. Away from work, Fiona's interests include classic cars, red wine, and playing the ukulele.   Connect with Fiona on LinkedIn: https://www.linkedin.com/in/fatpromotions-website-design/ Follow her on Twitter: https://twitter.com/fatpromotions   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

As WordPress celebrates its 20th anniversary, it is essential to reflect on its roots and explore how its history has shaped ecommerce and what this means for your website. Paul Maiorana, CEO of WooCommerce, joined me on the SEJ Show for this special episode to reflect on how ecommerce found its way into the WordPress world and how WooCommerce intertwined with WordPress’ values and initiatives. We talked about Paul’s 11+ year career with Automattic, his experiences leading WordPress VIP, and what led him to take on the leadership of WooCommerce.  You’ll also hear about the core community spirit that lives in the foundation of WordPress and how this has impacted WooCommerce’s mission for its users. You won’t want to miss this critical look back from someone who has been there through countless steps along the way. The difference, though, in governance is really important, which is that nobody owns WordPress. It's stewarded by the WordPress Foundation and a nonprofit that owns the intellectual property and everything around WordPress. That’s guided by Matt Mullenweg, its founder, co-founder, and still project lead. But the governance model is different. Whereas with WooCommerce, Automattic wholly owns WooCommerce. It's still an open-source product that uses the GPL license, free software, the same as WordPress is. Still, we effectively fund all of the development of WooCommerce. –Paul Maiorana, 14:36 WooCommerce is a global platform for sure. So we have customers in every country. There is such great support for localization. Translations and localization are a massive part of that, not just in terms of people providing those translations but also on the other side. It's how merchants can build a localized experience for their shoppers. –Paul Maiorana, 20:57 That's the beauty of open source, right? We're able to get leaner and meaner than some of our competitors. We’ve adequately federated this ecosystem of independent software developers, agencies, freelancers, and web hosts. These folks come together to produce a WooCommerce site and a quality product. Our interests are aligned, which ultimately makes for a better customer experience. –Paul Maiorana, 23:02   [00:00] - About Paul. [03:28] - WooCommerce's origin & Automattic integration. [07:01] - Purpose of WooCommerce development. [09:38] - WooCommerce's market share. [13:27] - Developer engagement with WooCommerce. [17:10] - Exploring WooCommerce extensions/integrations. [20:57] - WooCommerce & localization strategies, shopping support, lean model & open-source contributions. [24:14] WooCommerce's Solution to ecommerce challenges. [26:23] Commerce platform fragmentation issues. [27:40] Future commerce trends: Smartphone preference. [29:37] Growth potential in the WooCommerce ecosystem. [30:42] WooCommerce success stories.   Resources Mentioned: Woo Express: https://woocommerce.com/express/ Showcase of WooCommerce Merchants: https://woocommerce.com/showcase/ Woo’s In-House Developed Extensions: https://woocommerce.com/product-category/woocommerce-extensions Recent Woo Blog: https://woocommerce.com/blog/ WooCommerce Merchant: https://www.tinywoodstove.com/ Tonal: Success story mention who uses WooCommerce as their ecommerce platform: https://www.tonal.com/   We think we've got a real advantage and opportunity to, through WooCommerce, provide a solution that developers love, but also to provide a more opinionated package of WooCommerce and extensions integrated with a hosting solution to provide something that's much more turnkey and simple and just more intuitive for a merchant to get up and running with. –Paul Maiorana, 26:23 The ability to start with something simple like Woo Express, or something like that, just out of the box simplified shopping environment. And then as that company grows and as they go down the paths of more and more and test more and more marketing channels, making that easier to grow from a core as opposed to having everything thrown at you at once and trying to figure it out sounds like a very logical solution. –Loren Baker, 30:09 We're making some decisions and saying, this is the best way to do that. These are all separate. Each of these features represents a different extension in the WooCommerce ecosystem today. And we're bringing that all together into a preconfigured solution so that it's easy, and again, people can start selling without having to build. –Paul Maiorana, 27:40   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to enhance your knowledge and skills in search marketing.   Connect With Paul Maiorana: Paul Maiorana is the CEO of WooCommerce, an open-source eCommerce platform, where he leverages his expertise in open-source development, content management, and WordPress, among other specialties. His leadership has contributed significantly to WooCommerce's growth and innovation in the online retail sector. Before WooCommerce, Paul built a formidable portfolio of professional experience focusing on open-source technology and software solutions. His understanding of the industry and his technical expertise have positioned him as an influential figure in pushing the boundaries of ecommerce. Connect with Paul on LinkedIn: https://www.linkedin.com/in/pmaiorana/ Follow him on Twitter:https://twitter.com/pmaiorana   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

How do you prepare your social and marketing team for AI? There are a ton of AI tools out there, but not all of them are useful. Jamie Gilpin, CMO at Sprout Social, joined me on the SEJ Show to talk social, search, and how AI can play a bigger part in your strategy. Gain valuable insight into virality, social media trends, and emerging AI technologies, and discover the seamless integration of these technologies into your team's workflow.   Trends come from forces, and forces are the big cultural shifts that we see. As a result, the moment or signals from those forces become micro topics. –Jamie Gilpin, 05:43 In the world of SEO and search, search changes quickly. Social media trends change just as fast, whether it's platforms or just the way that people are communicating. Everything used to be written. Then, it went to images. And now, video.  –Loren Baker, 02:03  Social does infiltrate not just the full customer journey but all aspects of the customer's enterprise. –Jamie Gilpin, 33:23   [00:00] - About Jamie [02:03] - The evolution of social media trends & content consumption [03:25] - Understanding trend culture and TikTok's influence [13:14] - The importance of having a business presence on TikTok [19:51] - Opportunities to integrate AI in daily social media marketing workflows [20:57] - Current discourse and applications of AI in marketing [25:39] - Understanding the AI Assist Tool  [27:16] - Future of AI in visual content for social media marketing [33:39] - Intersection of social media and search in consumer research   Resources Mentioned: Sprout Social - https://sproutsocial.com/ One of the biggest opportunities, I would say, and it's synonymous with the challenge we have on the marketing team, is that it's so much easier to work autonomously in silos. Still, the real value, and more importantly, our customers expect that all those folks are working together and delivering one seamless customer experience. –Jamie Gilpin, 18:52 The worst thing that you can do, from a customer experience and perception perspective, is to not have a through-line for when your customer is ready to buy. When they see something they want to buy from you and can't find it. –Jamie Gilpin, 15:13 That's the future of social, and that's why I get very excited about this space. It started in marketing, but it started as a tool for us to advertise another thing–another channel that we would push our message out. –Jamie Gilpin,32:26   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Jamie Gilpin: Jamie Gilpin, the Chief Marketing Officer at Sprout Social, is a marketing maestro who knows how to grow brands in technology. Her knack for building stellar teams and driving revenue through ingenious strategies make her a force to be reckoned with.  From lead generation to social media sorcery, Jamie's expertise shines through. Armed with an MBA from Northwestern University and a bachelor's degree in public relations from Florida State University, she's a marketing dynamo who knows how to make things happen. Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamiegilpin/  Follow her on Twitter: https://twitter.com/jamiewo   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker  

YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential.  Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- including using YouTube's new features to make your videos more discoverable. Gain insight into the rising importance of YouTube in B2B marketing, leveraging podcast features, differentiating strategies for marketers, the role of video in an AI era, and much more.   We run a channel called HubSpot Hacks over on YouTube, with about 18,000 subscribers. We just crossed over a million views earlier this year, and we're a small team of 10. –Ali Schwanke, 00:41 YouTube happens to be a place where there is very little competition for most B2B companies. So if we do help people on YouTube, it's because the barrier to entry is very high, and so the competition's low. –Ali Schwanke, 02:00 You can create videos so that they just earn a rabbit hole. So if I sent viewers a video every day, it'd take 30 days to get to know me. But if I create an experience for you and your journey that you consume 30 videos in four days because they're just so one after the other, yes, I've accelerated that relationship building, and that's what we're seeing. –Ali Schwanke, 14:18   [00:00] - Introduction to Ali Wanky. [00:41] - Simple Strat’s role with "HubSpot Hacks." [02:00] - YouTube as a strategy for B2B in low-competition platforms. [03:56] - Misconceptions about video marketing. [06:19] - The importance of informative content in B2B YouTube marketing. [08:52] - The role of authenticity in learning. [11:22] - Strategies for embedding YouTube videos versus using tools like Wistia. [14:51] - Techniques for consistent video exposure. [16:17] - The benefits of multi-platform promotion for video content. [21:51] - The value of content length variations in viewer engagement. [23:49] - Format and style considerations: vertical versus horizontal videos. [26:07] - The potential of YouTube Shorts in content marketing. [27:29] - The role of AI tools in video creation. [32:17] - The necessity of engaging content in a crowded YouTube landscape. [34:44] - Efficient content generation through webinar repurposing. [35:19] - An overview of valuable resources on HubSpot Hacks.   Resources Mentioned: HubSpot Hacks: https://www.youtube.com/channel/UCuMAttNQze1GaVfiQ7rMcfA Simple Strat: https://simplestrat.com/   How I recommend people use AI is less about the editing and more about the strategy. –Ali Schwanke, 28:57 You have to get outside your box of “everybody's ready to buy today, and we're going top of the funnel.” We're saying, “how do I create interesting content?” So people just go, “you know what, that company is different. I kind of wanna pay attention to them because attention, time, and convenience are the currency that we all have today.” –Ali Schwanke, 32:17 If you're going to go onto YouTube as a B2B company with human personalities, you do need to have people that are comfortable on camera and know what it's gonna take from them to be on camera consistently. –Ali Schwanke, 34:05   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Ali Schwanke: Ali Schwanke, the founder of Simple Strat, stands out in the realm of B2B content marketing with over 15 years of experience. A certified content marketer, HubSpot agency partner, and YouTube creator, she leverages her expertise to build data-driven strategies that fuel business growth. Schwanke champions a customer-centric approach to marketing, viewing content as a powerful tool to address customers' needs and challenges. Her innovative methods offer businesses a roadmap to increase their influence and reach through strategic content marketing. Connect with Ali on LinkedIn: https://www.linkedin.com/in/alischwanke/ Follow her on Twitter: https://twitter.com/alischwanke Watch her on YouTube: https://www.youtube.com/hubspothacks   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker  

It's our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on an awe-inspiring 20-year evolution of Search Engine Journal. We delved into the unforgettable landmarks, behind-the-scenes stories, and revolutionary insights that have shaped the industry and our coverage. Loren's captivating anecdotes and poignant reflections paint a bold picture of SEO's past, present, and future. Join us as we celebrate the extraordinary legacy of Search Engine Journal and inspire a new generation of digital innovation.   We've achieved considerable success, especially since we collaborated with Alpha Brand Media in 2010 under the leadership of Jenise and Brent. Our primary goal was to expand SEJ's reach. Despite the various changes, one thing has remained constant – our commitment to continuous experimentation. –Loren Baker, 17:17 When I used to write, my natural inclination was to include a summary or an implication section in the post. I would explore questions such as: 'What does this information mean for marketers?', 'How can this be integrated into your SEO campaign?' or 'How can you incorporate this into your daily tasks?  –Loren Baker, 15:34 Some of my favorite shows are those where we've invited day-to-day marketers, mainly in-house marketers, to share their experiences. They discuss how things are working from an enterprise perspective and in-house. Even when I used to attend a lot of conferences, I particularly enjoyed the in-house or enterprise-oriented sessions. As a consultant or agency representative, it helped me understand the thought processes, challenges and struggles in-house marketers face, which improved my communication with clients and sales. –Loren Baker, 24:54   [00:00] - Origin and Initial Vision of the Search Engine Journal [07:15] - Key Changes in SEO Since Launching SEJ [11:33] - Impact of Social Media Rise on SEO Strategy [15:34] - Applying SEO News to Marketing Campaigns [16:31] - Importance of Experimentation in SEO and Marketing [17:17] - Growth and Evolution of SEJ with Alpha Brand Media [18:29] - Learning from Past Mistakes and Wrong Decisions [20:22] - Maintaining SEJ's Editorial Integrity and Accuracy [21:12] - Keeping SEJ Relevant Amidst AI Advancements [24:02] - Most Impactful Interview Conducted on the Podcast [27:04] - Evolution of Challenges Faced by Marketers [30:40] - Impact of AI and SGE on SEO's Future [32:02] - Debunking the Myth: Is SEO Dead? [38:13] - Proudest Moments after Two Decades at SEJ [41:04] - Future Plans for SEJ & Loren’s Personal Career [42:43] - Possibility of a Lauren Baker AI Chatbot [44:55] - Dominating News Coverage without Being First [45:47] - Making News Stories Evergreen for Audience [47:55] - Creating Engaging Content for Less Exciting Topics [49:58] - Influence of Trends on the Content Creation Approach [51:13] - SEJ Experience's Impact on Worldview and Work Approach   Early on, I collaborated with several companies that wanted to start blogs. However, they were hesitant because they didn't believe they had anything of value to discuss. –Loren Baker, 47:55 Search and search traffic has evolved from being considered a vanity metric to becoming more focused on the long tail and conversion-driven. –Loren Baker, 27:13 The one thing I do love about this industry is that it's constantly changing. I love staying on top of everything in search, tech, and everything else, so I’m not going anywhere anytime soon. Going to continue to help to grow this puppy. –Loren Baker,42:16   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Loren Baker: Meet Loren Baker: a trailblazer in digital marketing, the mastermind behind Search Engine Journal (SEJ), and an authority in SEO. As the founder of SEJ, he's built a powerhouse of cutting-edge SEO insights and news, becoming a beacon for marketers and industry enthusiasts worldwide. But Loren's passion for digital excellence doesn't stop at SEJ. As an Advisor at Alpha Brand Media, he injects strategic vision into every decision, continuously pushing the boundaries of what's possible in digital media. At the helm of Foundation Digital, Loren crafts bespoke digital marketing strategies that redefine business success. His penchant for innovative solutions, along with his keen understanding of the industry's pulse, sets him apart as a dynamic and impactful leader. Connect with Loren on LinkedIn: https://www.linkedin.com/in/lorenbaker   Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW  Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/   

ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it's crucial to learn what's possible with them while acknowledging their flaws. After all, do LLMs have their intelligence? Is ChatGPT ready for “prime time,” or is it merely a toy that can lead to fake and error-laden stories?  President of Pilot Holding, Eric Enge, joined me on the SEJShow to share the truth behind the prevailing myths surrounding the generative AI landscape and how to succeed with the tools instead.  Discover the problems arising from placing too much trust in generative AI. You'll also find out what is possible and how to use it in your business best while avoiding the common mistakes associated with LLMs.   We must remember that the real problem is that this stuff is trained on the open internet. We have all the world's information on the web, and that's great, but we also have all the world's disinformation on the web and a lot of overtly intended misinformation. –Eric Enge,41:18 Anybody who thinks SEO is going away because of this doesn't understand SEO. As long as people want to search for and find things, and as long as there are tools to help people search for and find things, there will be SEO, end of story. –Eric Enge, 32:48 We're not at the point where this will supplant humans in all things. But we are at a point where we've developed a really interesting tool that can be used constructively and creatively in many different ways.–Eric Enge, 37:38   [00:00] - Introduction to Eric [04:21] - AI’s current and future role in search & opportunities [09:36] - Effects of incorrect information on different Internet users [14:13] - Error reporting to Google: Best practices [15:25] - Preparing ecommerce sites for AI-enhanced search [21:02] - The role of content in local search results [23:52] - Evaluation of Google's source selection for search results [28:23] - Impact of Google's result integration on clicks and conversions [31:48] - Importance of brand visibility in search results [33:14] - Misunderstandings about AI's influence on search results [37:40] - Outlook on the future of ai systems [38:29] - Recent advancements in ai-generated output accuracy [41:18] - Web disinformation issues and their effect on ai models [44:22] - Strategies for ai-optimized business content [46:55] - AI's potential impact on online content credibility [48:33] - Importance of experts in enhancing ai-generated content [50:19] - Google's approach to evaluating content trustworthiness [51:49] - Insights on AI's role in future content generation and SEO   Resources Mentioned: Pilot Holding: https://www.pilotholding.com/   Right now, we have this massive paradigm shift or the preparation for the shift. We're definitely in the infant stages. Most of us SEOs have Google SGE running on our browsers. We're doing queries daily. We're getting scared or anxious every time we do a query. Now we're seeing an article appear before the typical organic results. We must keep reminding ourselves that we are beta-testing this at the moment. And this is a tricky thing to do sometimes when every time you search, you see everything pushed down. Google trying to answer what may not even be a question-oriented query with a relatively long piece of content. –Loren Baker, 04:21 The easiest way to get started is to take a page on your site, feed it into the model, give it the search query you want it to rank for, and ask it what changes you need to make to improve your chances of ranking on that or what content gaps you need to fill. –Eric Enge,44:22 Over time, E-A-T (Expertise, Authoritativeness, Trustworthiness) is going to become more important. Google will place a lot of weight on looking for subject matter experts, fact-checking, and a strong staff of experts owning the content. –Eric Enge, 48:22   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Eric Enge: Eric Enge is an award-winning professional and co-founder of Pilot Holding, specializing in executive consulting for SEO, content marketing, digital marketing, and finance. He founded Stone Temple Consulting, later acquired by Perficient, where he served as General Manager and Principal in the Digital Marketing team. Eric's expertise spans digital marketing strategy, SEO, content marketing, paid search, conversion rate optimization, social media, web analytics, and marketing automation. He excels in guiding businesses toward their next stage of growth. Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericenge/  Follow him on Twitter: https://twitter.com/stonetemple   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Unlocking Your Brand's Potential with WordPress: Insights from the Executive Director Have you ever wondered how WordPress can transform your brand's narrative and enhance your online presence? Executive Director of WordPress, Josepha Haden Chomphosy, joined me on the SEJShow to discuss the impact of the open source model on WordPress's growth and economy and provides valuable insights on leveraging WordPress to tell your brand's story and succeed in the digital world. As WordPress marks its 20th anniversary, empowering individuals and organizations to share their narratives and establish their businesses, this episode provides a glimpse into WordPress's future and the unique ways marketers, entrepreneurs, and SMBs can capitalize on its evolving capabilities. WordPress enabled about half a trillion dollar economy based on everything people can do to create services and products inside the WordPress space. How we have created our marketplaces has been significant.–Josepha Haden,15:22 Like all the things with AI, I always ask my community to move slowly enough to be ethical but fast enough to be relevant. We're technology, and we have to be fast. Otherwise, we don't matter. But also, we are open source, so we always want to be as ethical as possible.–Josepha Haden, 36:02 The thing I think that makes Open Source so valuable in the history of WordPress and probably in the history of any open source project is that it not only has a bunch of freedoms for what anyone who wants to use our software can do and can have, but it also specifically includes freedoms from things that they should not have to deal with. Like they should be free from having someone suddenly change their terms of service and no longer having access to their content or, suddenly changing their algorithms and no longer having any access to the audiences that they worked so hard to gain on their sites and in their own spaces.–Josepha Haden, 10:12 [00:00] - About Josepha. [00:29] - The 20th anniversary of WordPress. [00:40] - SEJ's transition from Blogger to WordPress. [01:54] - The WordPress project timeline. [04:12] - Explanation of open-source project contributions. [14:32] - The economy of WordPress. [14:51] - SEO plugins in WordPress. [17:23] - How do plugin and theme developers monetize their work in the WordPress space? [20:25] - How has Gutenberg changed WordPress post publishing? [27:21] - Benefits for merchants using WordPress for ecommerce. [28:56] - Storytelling in ecommerce. [31:26] - The role SEO plays in WordPress' operation and its importance to users. [32:31] - Future of WordPress. [33:08] - WordPress' multilingual support. [34:12] - How WordPress is navigating enterprise-level customizations. [36:02] - Ethical considerations of WordPress & AI. [41:57] - The role & importance of the WordPress community in its success. Resources Mentioned: WordPress – https://WordPress.org A Bill of Rights for the Open Web – https://wordpress.org/news/2023/04/episode-54-open-webs-bill-of-rights/ WordPress Playground – https://wordpress.org/news/2023/04/episode-54-open-webs-bill-of-rights/ Yoast – https://yoast.com/wordpress/plugins/seo/ All-In-One SEO – https://aioseo.com/ Rank Math – https://rankmath.com/ Josepha’s Blog – https://josepha.blog/ And for what it's worth, a group of existing agencies caters to enterprise clients in WordPress. We know, as WordPress is in the heart of us, that we can do that and support that. And we also can do that while keeping the heart of our open-source philosophies like we see it happening. WordPress.org/enterprise is the page that enterprise-specific agency leaders pulled together to help us get more awareness that WordPress is an excellent choice for enterprise implementations and clients.–Loren Baker, 45:24 One of the goals of Gutenberg was to lower the barrier to entry for new users of WordPress by creating this block standard. The idea was that everyone would use the same variety and type of interactions. You only had to learn one type of management style for all the interactive management spaces available inside the CMS. This was an opportunity for us to modernize the code base and bring in a new concept of how we can work with WordPress. –Josepha Haden, 21:40 So in the publishing space, one of the things that I think, I'm not going to say we're going to lead in, but certainly, I believe we're going to do the best in, is making sure that our native, multilingual support is as seamless and robust as it can be. We are the most used CMS worldwide, and that work is slated for phase four of our current Gutenberg project. It's not necessarily a Gutenberg-centric concept, but it is one of the areas where we can stand to make the most profound difference in using an excellent CMS globally. And so that is in our next three to four years.–Josepha Haden, 33:08 Connect with Josepha Haden Chomphosy: Josepha Haden Chomphosy is an accomplished leader and technologist in open-source software. As the Executive Director of WordPress, she oversees the strategic direction of the world's most widely used content management system (CMS), with 43% of all websites globally powered by WordPress. Since taking on this role in 2019, she has devoted her work to cultivating a more diverse and inclusive community that welcomes hundreds of volunteers worldwide, expanding the platform's reach, and empowering users to create exceptional digital experiences. Josepha is known for her leadership skills and philosophy, passion for open-source software, and commitment to creating a more equitable and inclusive industry. Connect with her on LinkedIn - https://www.linkedin.com/in/josephahaden/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Get ready to unlock the secrets behind successful – and SAFE – advertising as we dive deep into the world of ads policy with a true industry expert.  Alejandro Borgia, Google’s Director of Product Management, Ads Safety, joins me on the SEJShow to decode ad policy, setting the record straight on common myths in the ads world, from captivating clicks to unwavering compliance. From debunking misconceptions to chatting about what’s next for ads, this episode is a must-listen for marketers, advertisers, and PPC enthusiasts alike.   [00:00] - About Alejandro. [01:46] - How Google approaches ad safety. [07:27] - Benefits of the Transparency Center. [09:23] - How will AI integration affect ad safety? [14:25] - How Google will defend the risks of generative AI in advertising. [19:21] - Misconception about ad safety. [22:21] - Top threats to Google’s safety work. [24:34] - The then and now of Google Ads.  [27:48] - What Alejandro is excited about.   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Alejandro Borgia: Meet Alejandro Borgia, a standout authority in product management and marketing. At the helm of strategic initiatives at Google as the Director of Product Management, Alejandro is known for breaking new ground.  His proven track record extends to influential roles at cybersecurity giant Symantec and digital music pioneer Napster.  Known for his thoughtful approach and continuous contributions, Alejandro has a well-earned reputation for fostering innovation, promoting growth, and encouraging transformation in the tech industry.  Connect with Alejandro on LinkedIn: https://www.linkedin.com/in/alejandroborgia/   Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/  

On this episode of the SEJ Show, we dive headfirst into the aftermath of Google's momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google's annual events.  From an abundance of AI announcements to product updates, tune in to learn how to leverage and apply these developments to stay ahead of the curve.   Google announced a lot of things, but they're not shipping anything yet, so it's not like they're flooding the market with all this new stuff that we have to try. There are a lot of announcements, and I find that we have a lot of time to digest them before we can get our hands on them and use them. –Matt Southern, 2:17 The big takeaway that I got from I/O and the way Google is looking to change the search experience, also with GML yesterday changing the advertiser experience is making everything conversational, which by the way, I feel like we've seen this before. Conversational marketing with chatbots etc., was a really big deal. There's a big emphasis on a conversational approach to all these things. –Amanda Zantal-Wiener, 32:22 So it seems both Open AI and Google are afraid of the democratization of AI. Right now, people are building a chatbot for 500 bucks or less, so the technology is out there. People are building their own things, like Jasper AI is working with Cerebras, which provides AI infrastructure, and a lot of people think Jasper AI is just taking a chat GPT feed and modifying it. No, they built their own large language models using the Cerebras infrastructure, and it's very unique to them and very specific–what's called domain-specific. That's going to pose a problem for them, and they want to keep a light on it, in my opinion, but that's why you're seeing the first strike from Google and open AI about the legislation because they want to control what the laws are. –Roger Monttii, 7:17   [00:00] - About Matt & Roger [02:04] - Are things slowing down this summer? [05:50] - The talk about the L-word: Legislation. [12:33] - The white paper on Google’s ethics and AI. [17:32] - Initial thoughts on Google’s Search Generative Experience (SGE) [22:03] - About Section 230. [32:22] - How do you optimize for the new search experience? [47:15] - How will the new search experience impact accessibility & KPIs? [52:37] - What’s the motivation for companies? [58:26] - What’s on the horizon?   Resources mentioned: Google I/O: https://io.google/2023/   230 should be amended to account for recommender algorithms which is a relatively new thing that didn't exist. Section 230 was originally formulated to regulate, give a fair forum, and allow free speech. Section 230 is about allowing free speech. But let's face it: When it comes to people advocating harm, it might seem controversial, but there should be limits on free speech because the right to free speech is only the right to have to be able to say what you want and not have government and put laws into it.  Free speech is when I walk into your house or Matt’s house, or anybody who's watching. I can't go in there and say whatever the hell I want. You have the right to kick me out. So when you go to a website, whether it's YouTube, Twitter, or some random forum, if you don't can abide by the terms of service that restrict what kind of speech is allowed there, they have the right to kick you out. –Roger Monttii, 27:22 As far as the summer in search, I think that it might slow down, but Google has a history of pushing things without announcing them over to summertime, although there are some updates too. But there's been a history of Google pushing important changes related to how search works during the summer and then announcing it in the fall. –Roger Monttii, 4:13 I was watching the hearing with Sam Altman, and it seemed a little too friendly compared to previous hearings. It's unusual for a company like that to just welcome regulation, almost like they're asking, "please regulate us." –Matt Southern, 10:09 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Roger Montti: Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance.  In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry. As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader. Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/ Follow him on Twitter: https://twitter.com/martinibuster Connect With Matt Southern: Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor's degree in communications, he excels at distilling complex subjects into clear, engaging content.  In addition to writing, Matt is responsible for overseeing strategy development within SEJ's news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape. As a trusted source of information, Matt's work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/ Follow him on Twitter: https://twitter.com/MattGSouthern Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW  Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/ 

In the world of SEO, search marketing, and content marketing, it's becoming clear that getting a solid grip on the customer's needs, desires, and lifestyle is equally essential to building your brand's unique persona and story. Ryan Kutscher, the creative force and founder behind CIRCUS MAXIMUS, joined me on the SEJShow to talk about how his team creates compelling brand narratives. We covered their use of Ikigai, a profound Japanese concept that translates to "a reason for being."  This concept is a remarkable tool in their storytelling arsenal, providing a fresh perspective that introduces depth and purpose to their narratives. In this episode, we'll gain invaluable insights into how Ikigai can be utilized to create more meaningful, impactful stories, ultimately adding a rich layer of authenticity to your brand narrative.    ​​We take a step back for brands to think more narratively about what the story they're trying to tell is. And then think about how they're applying that to the customer journey rather than tactics first, which just makes your head explode these days. –Ryan Kutscher, 04:38 Sometimes as a business owner or an executive, you assume that the entire company gets the mission and what you said is a human mission. So, one of the things lacking in the workplace, so that's been lacking in the workplace for the past 20-30 years, is purpose. What gets you up in the morning? –Loren Baker, 07:22   [00:00] - About Ryan [02:43] - How they craft memorable brand narratives and characters [08:50] - How human mission & passion comes in. [11:57] - The Mark Cuban example. [16:05] - How to get started with the voice of the customer. [17:48] - How do companies earn revenue from pinpointing passion & mission? [19:39] - Uber & Lyft example. [24:46] - The In & Out Burger example. [28:36] - Brands Ryan worked with applying Ikigai. [32:11] - Other ways listeners can use the Ikigai concept. [34:56] - How important are videos?   Resources mentioned: Circus Maximus - https://www.circusmaximus.com/   The first question that we ask is why? Why is your brand doing what it's doing? What is the brand's purpose? That answer is not to make money or increase revenue by a quarter. It's not a business goal. It's a human mission. If everyone can kind of answer those questions the same way, or at least have an understanding of how the brand wants to answer those questions, they start to work for that idea or that narrative, and then that helps them do their job better and hopefully helps them tell their story better, tell the story better. There's an internal role of answering these questions and having this shared narrative, and there's an external role. So that's where it starts, with purpose. –Ryan Kutscher, 05:32 People like Mark Cuban, who are successful entrepreneurs, understand that you start with the mission and then build the company around it. You don't start with the company and then build a mission backward. And when you have a mission clearly defined, the people you need to help you build that company come to you because they're attracted to the mission. And some of those people are customers. So that's the power of the mission. –Ryan Kutscher, 13:32   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Ryan Kutscher: Ryan Kutscher stands at the helm of Circus Maximus, an innovative agency transforming the advertising landscape. With a unique model that blends branding, content, and media, Ryan, founder and CEO, has propelled brands onto global platforms, partnering with industry giants and burgeoning start-ups. Beyond his leadership role, Ryan is recognized for his creative approach to life. He champions entrepreneurship within his team, urging them to infuse creativity into their daily lives. And amidst all these, he finds joy in the companionship of his Australian Shepherd, Rudder. Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryan-kutscher-a282605/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker  

Looking for some great PPC conversion rate optimization tips?  Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions.  She delves into the crucial journey from ad to landing pageant and shares strategies and techniques to help you deliver on the promise made in your advertisements.  Whether you're a seasoned professional or a newcomer, this podcast episode is a must-listen for anyone looking to take their conversion rates to new heights. Navah Hopkins is the Evangelist for Optmyzr. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners and serving as a resource for all practitioners to learn from and share with the community.   Now, landing page experience is a core component of quality score, which is a core component of ad rank, which influences your cost per click in at least Google and Microsoft PPC campaigns. And what's interesting is that the landing page experience is a two-part piece: The first is how well the landing page answers the promise you made in your ad, and that goes to the keywords you're targeting or the audiences you're targeting. The other piece is a little bit technical, and where you might need to partner with your SEO friends or use a tool that has some of these things baked in. Is the ad bot able to crawl your landing page to generate a quality score? Are you going to be having popups going left, right, and center? Are you going to have modules that may not necessarily behave? So there's a, there's a technical component, and then there's the, the content component. And what I think a lot of either PPCs, may need to remember to think about is the technical component. –Navah Hopkins, 04:47 I've always considered utilizing SEO or normal site pages as huge distractions for PPC campaigns. Typically with PPC campaigns, someone knows where they're going to go. You want to keep them in that funnel and follow that call to action, so they will make that purchase. But it seems like, in PPC, you can direct someone into taking that call to action. Whereas SEO, we're doing the exact opposite. We're interweaving this web of distractions to show that it's an authority, and there are reviews, FAQs, and there's the schema, and there's everything else, like all across the board and interlinks and navigation. –Loren Baker, 10:07 If we want experiences that are curated, we need to know how to say yes. Because that's another thing: what does that experience look like? And we can talk about that in terms of what cookie consent looks like on the landing page. The other thing that's important to factor in is that if you choose to say no to tracking, which is a valid choice, just expect to see ads that are not valid.  –Navah Hopkins, 18:00   [00:00] - About Nava. [03:35] - What is landing page experience, & how does that impact overall PPC performance? [12:52] - How important is landing page compliance for in-app browsers? [19:32] - Which is worse, rage clicks or abandoned carts? [24:02] - Metrics for landing pages. [27:45] - What is Performance Max? [32:23] - Opportunities in AI. [35:43] - Tips for managing multiple campaigns & pages.   Resources mentioned: Performance Max: https://support.google.com/google-ads/answer/10724817?hl=en Google IO: https://io.google/2023/   What's interesting is that if you see that mostly YouTube displays and others are getting the lion’s share of your budget, odds are you're not budgeting enough for transactional search. More importantly, your landing pages are likely being served to people that aren't as relevant. So definitely make sure that, as you're building your P-max campaigns, you include as an audience signal some of your competitor websites. –Navah Hopkins, 31:17 One of the things that I would encourage every consumer to think about is whether you want the experience of walking down New York City and you see billboards everywhere. Or whether you want an experience of, “I went into a pop-up store that I sought out, and I have this very curated shopping experience specifically for me.” No judgment either way, but bear in mind that advertisers and SEOs only have the data that we consented to give. So you need to share that data to expect landing pages to be a perfect match. –Navah Hopkins, 14:34 I think this new visual era is exciting and interesting, but that's one of the areas where this is a good time to fail fast and test playing with video, playing with display, ads, and content.  See how you can adjust your landing pages to capitalize on that. Because if you're treating your landing pages that came from tech sources with the same as visuals, you likely need to include a couple of opportunities to connect with your consumer.–Navah Hopkins, 11:53   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Nava Hopkins: Meet Navah Hopkins, the Evangelist for Optmyzr. With over a decade of experience in digital marketing, she knows the ins and outs of SEO and PPC like the back of her hand.  Navah is all about sharing knowledge and spreading the love for paid search. She's a frequent contributor to SEJ, SEMrush, and WordStream. Plus, she's a sought-after speaker, sharing her wisdom with audiences across the globe.  In fact, Navah loves PPC so much that she's a founding member of the Paid Search Association. Along with her fellow members, she's dedicated to nurturing the next generation of PPC pros and creating a community of collaboration and learning. Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

You know how the world of SEO is constantly changing. And staying on top of things and making the most of your skills is essential.  That's what we're all about here at the SEJShow - finding fantastic new business models and strategies that help you shine as an SEO consultant.  Roland Frasier joins me in today's show to dive into alternative methods that could change your consulting game, giving you even more rewards for all that hard work you put into client and partner projects.  So, strap in, and let's jump off that old SEO hamster wheel to uncover some exciting SEO consulting opportunities!   If you're entrepreneurial, it makes sense to think about possibly getting something more permanent for your time. –Roland Frasier, 03:40 What I found to be most effective is to say you've got knowledge, skills, experience, and connections that add tremendous value to businesses, so you have a choice: You can get a short-term income and a flat fee, get paid by the hour, and even get in the middle of a revenue share. But when that stops, it stops. A way around that is to come in and add value to the business. The value you bring to the company should be compensated by participating in the ongoing profits or equity of the business...That's the concept: how do you turn your effort into equity? –Roland Frasier, 05:12 After so many years in marketing, I don't consider myself just an SEO. I'm typically brought in to do SEO Consulting and help on that side. The next thing I know, there's a new brand launching, so I'm looking at opportunities for brand messaging, looking at the product before it comes out, and involved with that this and that. –Loren Baker, 13:03   [00:00] - About Roland. [07:01] - What consultants should look for when they want to have equity in a company. [12:55] - How to avoid “over consulting” and earn based on the value provided beyond SEO? [20:45] - How to yourself as proving more than just SEO. [23:20] - How to start consulting for equity. [32:55] - What is a Fractional CMO? [41:30] - The mindset that leads to a better quality of life. Resources mentioned: Epic Network - https://epicnetwork.com/ The Business Lunch Podcast- https://businesslunchpodcast.com/   I'm going to look at where I can have a significant impact. I'm going to say if the lift that I can add to this company is something that I think will move the needle for them, then I believe it’s an appropriate conversation. –Roland Frasier, 9:40 They will put you in that box if you come in as an SEO, so how you brand and present are essential. I'd position myself as a strategist as opposed to an SEO-only. The fact that SEO is one of the things that you do is significant. It might be the main thing that you do. But having even alliances with other people that can provide the additional services is an intelligent way to go because if you come in as growth, you know that the company is going to value you more than if you come in as a component or sub-component of development. –Roland Frasier, 15:01 People might think that it's not possible to have you as a partner. It might not occur to them, but they might believe you're so far beyond that it's not even an option. So by telling them in advance that this is an option having them put skin in the game by having them show that they believe in you and that they're willing to invest in themselves is crucial in making this work. –Roland Frasier, 20:00   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Roland Frasier: Roland Frasier stands out in the world of ambitious investments and building strategies. With over 1000 acquisitions, exits, real estate portfolios, and more under his belt for himself and his clients, he knows what it takes to succeed in business!  As a principal of 6 Inc.'s fastest growing companies plus an advisor at Stanford University –Roland is making waves with some hefty credentials. Not only has this savvy investor been featured on all major news networks but Business Insider, Fast Company, Forbes & Entrepreneur are singing praises too!  And if that isn't enough star power...he even interviewed Sir Richard Branson AND Magic Johnson, so you know something good must be cooking up around him - like his award-winning podcast, 'Business Lunch.' Connect with Roland on LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Watch him on YouTube: https://www.youtube.com/RolandFrasierEPIC  Follow him on TikTok: https://www.tiktok.com/@rolandfrasier Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Networking is one of the best parts of any conference. But, the bigger events might not give you the best opportunity to improve your skills and expand your network as much as you would like. Smaller-scale events and masterminds can provide unique benefits with more intimate networking opportunities, personalized learning experiences, and the chance to interact with industry experts on a one-to-one basis. Join us to learn how smaller events can help you exchange ideas and collaborate with like-minded individuals who can motivate and inspire you.  Jim Christian, a seasoned digital marketer with over 26 years of experience and founder of The Digital Marketers Organization, and Stephanie Solheim, a dynamic leader in the SEO industry and co-founder of Mastermind Mansion, joined me on the SEJ Show to share their insights on the value of smaller SEO events and masterminds and how they can help professionals reach their full potential.   You're building those relationships that you wouldn't necessarily have the opportunity to build when you're at a larger event. You have access to the people that you want to talk to. So in Austin, that might mean that I'm going to get burgers at midnight with a bunch of my buddies to talk about my buddy's new software. It's awesome, you know. We cap our events at probably 40 people. –Stephanie Solheim, 6:45 People are going to remember the event that they're here for, but they're not going to remember all of it. They might feel like they got a speaker and some tips and tricks. Still, the real thing that they're going to remember is they're going to remember being on this balcony up on the 60th floor of the Cosmo hotel. They're going to remember all the people that were in this room, and they're going to remember those conversations, and those are the things that they're going to take back with them. The thing that holds value is the social networking aspect. And so, for us, the mentorship never stops at the event. The event is just the beginning. After that, it's all about keeping those connections and bringing everyone into the community, and just sharing with the larger audience. –Jim Christian, 34:54 Not everyone is a natural conversationalist. It can be overwhelming to walk into a room at an after-hours event in New York or a larger event in Vegas with hundreds of people. It's challenging to make conversation with people you don't know, especially when you can't tell if someone is a salesperson or not. At trade shows, expos, or educational events, there might be a speaker presenting great material, but as one of the hundreds of people in the room, it can be hard to engage with them. With multiple tracks happening simultaneously, conversing with the speaker afterward can be nearly impossible. –Loren Baker, 7:23  [00:00] - About Jim and Stephanie. [07:53]- How are the barriers in large events taken down in smaller events? [12:08] - Do smaller events give your company more ROI? [18:17] - How you build community after the event. [21:35] - Struggles that larger events face now. [30:33] - The benefit of including non-search people in SEO events. [33:51] - How did Mastermind Mansion start? [34:50] - How mentorship plays in the events that they do. [37:08] - Tips they've learned while promoting events. [40:42] - How do you ensure topics remain relevant when planning ahead? [44:02] - Ticket Sales va Waitlist: Which works better? Resources Mentioned: Digital Marketers Organization (DMO) Advanced - https://digitalmarketers.org/pages/dmo-advanced Mastermind Mansion - https://mastermindmansion.com/   We try to pull people from all different walks of life regarding digital marketing and then put them together into a group designed to accelerate growth and learning. –Jim Christian, 16:33 Every time I go to my event, I come away with at least two alternative ways to do my processes more efficiently. And I walk away with either somebody that can use my services or somebody that I can call on when I need help with something. I know that happens across the board. I mean, you're making those really deep personal connections and understanding at a greater level. –Stephanie Solheim, 12:19 What we're offering is truly a nice branded experience. There are no drink tickets, so we go out and have a great time. And there isn't a limit. Or again, we can take you on a really cool excursion that you wouldn't be able to do if you had, you know, 2,000 people –Jim Christian, 25:22   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Jim Christian: With over 26 years of experience, Jim Christian is a skilled digital marketer passionate about driving client success through bespoke, performance-driven strategies. He has worked across various industries, including B2B, B2C, travel, luxury, ecommerce, and retail. Jim began his career in 1997, eventually becoming GoDaddy's Director of SEO and managing a $40-million sales channel. Later, he founded Blush Digital, a digital marketing agency assisting large enterprises and global brands. He established The Digital Marketers Organization (DMO), a community of thought leaders hosting conferences and masterminds across North America. Connect with Jim on LinkedIn: https://www.linkedin.com/in/mrjimchristian/ Follow him on Twitter: https://twitter.com/jim_christian Connect With Stephanie Solheim: Stephanie Solheim, a dynamic leader in digital marketing and SEO, owns Grow With Meerkat, a full-service agency known for its innovative approach. As the founder of Women in Marketing and co-parent of Sisters in SEO, she empowers women in the industry. Stephanie's friendly personality shines at her Mastermind Mansion Brand events, where top SEO experts share insights.  An active mentor, she participates in the "Attagirl" sorority and enjoys sharing humorous content. Passionate about AI and prompt engineering, Stephanie was recognized as one of the "12 Powerful Women You Should Know" by The Content Factory. Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephaniesolheim/ Follow her on Twitter:https://twitter.com/solheimsteph   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

AI Revolutionizes SEO: Unveiling IndexNow Updates and Bing Strategies We know you're wondering: What does SEO look like for the new Bing? Can you use AI for SEO? We're curious, too.  Fabrice Canel, Principal Program Manager for Microsoft Bing, joins me on the SEJShow to share insights and answer your questions. We'll dive into the latest advancements in  AI and their potential impact on SEO strategies and discuss recent updates to the IndexNow protocol and how it's transforming the search landscape.  Take advantage of this opportunity to learn from an industry expert and discover the future of search engine optimization on Bing.   Open AI investment for Microsoft is not recent. Microsoft has invested in Open AI for a few years already. For years, there has been a lot of investment in leveraging AI at Microsoft and Bing and liberating machine learning. We are purely machine learning based, trying to satisfy the user. –Fabrice Canel, 04:39 When people enter the search chat experience, this is about refining the queries and results to satisfy the user. The Bing experience is really about redirecting a customer to a site that somebody has published. This is all about finding the best content and clicking to find this content online and clicking this link where people can transact. –Fabrice Canel, 11:18 When you navigate a site, you can use the chat experience to learn about the site or summarize information about this page. The chat can help you generate an email, LinkedIn posts, Twitter, etc. This experience is not only available within Bing.com. This is also moving across Microsoft products. You will see this also in Skype and directly integrated into Windows. –Fabrice Canel, 13:39   Resources mentioned: Bing Webmaster Guidelines - https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a Edge Browser - https://www.microsoft.com/en-us/edge   [00:01] - About Fabrice. [00:59] - The new Bing & the technology it powers. [03:35] - How does Bing use ChatGPT & Open AI technology? [05:32] - What is the Prometheus language model? [07:41] - How citations work in ChatGPT-powered Bing search results. [12:41] - What can you do with Bing Co-Pilot in Microsoft Edge? [18:03] - What AI integrations is Bing working on for small and local businesses? [20:26] - How to use ChatGPT-powered Bing Search - Help planning a trip to London. [23:01] - What has Bing learned since launching ChatGPT-powered search?  [25:24] - How to generate an image with DALL-E in the Edge browser. [26:56] - How does Bing view AI-generated content? [30:11] - What is IndexNow & how can SEO professionals use it? [34:53] - How long does it take to get indexed by Bing? [36:15] - What’s Bing working on next? [38:20] - What should you do with the other URLs listed as sitemaps in Bing Webmaster Tools?   I love the guerilla warfare aspect of this, the ability to introduce this new being chat experience in products and services that have been seated and are used by individuals daily. So when you bring up things like Skype, you know it doesn't necessarily mean that you have to download Bing, or someone does not necessarily have to be a Bing fan to get into this. Skype is a lifestyle tool. It's a chat tool. It's a communication tool. Teams obviously on the B2B side skyrocketed in the past couple of years. There are so many SharePoint or default Microsoft products that are utilized daily. –Loren Baker, 15:56 Sometimes you want to interact with an experience that will offer the ability to learn more, refine your query, and improve your question to find stuff online. So we enabled this experience beyond web links. Meaning that you can also find images, you can also find local, you can also find advertising, and you can all find all these things assuming they are relevant. So you will see a profound experience in chat that is more than a text search. –Fabrice Canel, 18:21 If you're utilizing IndexNow, it should be more or less instantaneous or nearly instantaneous for new content. We are scaling variabilities, and in the following weeks, you will see this content indexed in seconds. Some very large websites have already adopted IndexNow. We are encouraging everybody to embrace and explore because SEOs want to be in control. –Fabrice Canel, 34:43   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Fabrice Canel: Fabrice Canel is part of Microsoft's most exhilarating team: Bing, where AI plays a crucial role in shaping the future of search. Every day, hundreds of billions of new pages emerge on the web, and an equal number of existing pages are updated with fresh content. The challenge of indexing and crawling the web demands a large-scale, distributed approach emphasizing speed, accuracy, and thoroughness, all AI enhances. With an impressive 24-year tenure at Microsoft, Fabrice takes excellent pleasure in tackling this fascinating endeavor. Connect with Fabrice on LinkedIn: https://www.linkedin.com/in/fabricecanel/ Follow him on Twitter: https://twitter.com/facan Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Privacy laws and best practices are ever-evolving, just like everything else in marketing.  How do you ensure your organization is compliant and keep your customer's best interest in mind?  Lucas Long, Director of Privacy Strategy at InfoTrust, and co-author of the new Amazon Best-Selling book, "Becoming a Privacy-Centric Marketing Organization" joins me on the SEJ Show for a privacy-focused podcast. Gain insights on the three pillars of privacy that every marketing should consider and what steps you need to take now.    When we start talking about consumer expectations and we start talking about compliance, it becomes very complicated in large organizations that are working across different countries. You have other things like GDPR and EPRI in Europe versus all the state laws in the United States. There are various restrictions for how you can use an identity service, how you can identify users, and for those users that you can identify, even what activities and what data you can start to leverage for any advertising activity. –Lucas Long, 02:13 Traditionally, third-party cookies have played a significant role...Those are ultimately going away by the end of next year once Chrome deprecates support. So how we have to identify those users and associated information together is the core of what's changing right now. –Lucas Long, 06:14 The only way to identify a user across different locations is if there is some persistent identifier. Typically in the form of an email or a login, so that's really where it starts. And then it gets into that first-party ownership for that first-party data, collecting the correct information on each of those different properties, integrating it so that we can then have that more centralized view and be able to take various actions for that consumer –Lucas Long, 07:16   [00:00] - About Lucas Long. [01:37] - ID-oriented data and targeting in multiple brands & regions. [03:26] - Industries Lucas specializes in. [04:13] - Ecommerce challenges with cross-country targeting. [07:16] - Core pillars of privacy-centric marketing. [08:34] - Other ID touchpoints available. [14:58] - Other options for additional data sources. [16:21] - What is server-side tag management? [19:21] - Can companies access more data from loyalty programs? [23:09] - How the book launch has been for marketing.   Resources Mentioned: Book: Becoming a Privacy-Centric Marketing Organization (Crawl, Walk, Run) https://www.amazon.com/Becoming-Privacy-Centric-Marketing-Organization-Crawl/dp/1544539622 InfoTrust: https://infotrust.com/ Tag Inspector: https://taginspector.com/   I want to make it easy for my consumers to do what they want on the website. And that's where interoperability comes in...develop that brand relationship with the individual and get that persistent identifier yourself. That would be a login. Many organizations are starting to have email as a part of the checkout process, with a much larger focus on loyalty programs, rewards programs, and discounts. –Lucas Long, 11:23 One core focus of many different regulations, and even being privacy-centric in general, is the concept of data minimization. So, thinking through a particular use case, what minimum user data is necessary to accomplish that use case? And then designing your data collection strategies and everything really from there. –Lucas Long, 21:12   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal  Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Lucas Long: Lucas is a dynamic professional who brings incredible skills and experience to the InfoTrust team! With extensive sales, marketing strategy, and analytics knowledge – not to mention his successful implementation record for tag architecture with significant corporations – he sure brings fresh insight into SaaS offerings.  He is also Google Analytics Certified, making him an invaluable asset when it comes time for web analysis and tag management strategies. His passion for introducing businesses to his company's fantastic suite of analysis products and educating them on user behavior has allowed him to forge excellent relationships with some of the world's leading agencies and enterprises. He's truly making a difference! Connect with Lucas on LinkedIn: https://www.linkedin.com/in/lucas-long-61005648/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker   Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

In today's world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not.  Matt Southern and Roger Montti, SEJ's news writers, joined Amanda Zantal-Wiener, Editor-In-Chief at SEJ, to discuss how to determine what is worth following and how to avoid being overwhelmed by the information deluge. These experts talk about information overload, marketing, and data science to share tips on how to stay informed without being overwhelmed. Matt and Roger share their experiences with information overload and how they have learned to manage it. If you are overwhelmed by the information, this episode is for you. We will help you learn how to navigate the information jungle and stay informed without being stressed out.   I filter the information according to what I find interesting professionally and personally and what I think the audience would be interested in. I'm especially interested in things that are novel or under-covered but are essential for people to know. That's one of the reasons why I started covering more of the WordPress stuff as well as Wix. –Roger Montti, 3:14 Covering John Mueller, it's always interesting to decipher what he's trying to say, what he wants to say…he addresses people with the understanding that they have a high level of knowledge of SEO, and that's only sometimes the case for people who can benefit from the information he has to share. So I like to take the data he's sharing, which is usually communicated at a high level, and distill it into smaller parts and try to break it down into a language everyone can understand. –Matt Southern, 18:01 I see breaking news as two things. The first one is the fact: “This happened.” The second part is “What does that mean and how does that impact people?”...So you must balance the speed and being out there with the news and saying, “this happened.” But then we can also revert to what happened, do an article about what it means, and bring in other people who might have interesting insights into it. –Roger Montti, 7:38   [00:00] - Meet Matt & Roger. [01:26] - Understanding information overload. [05:34] - Keeping content timely and relevant amidst rapid news flow. [09:18] - How to strike a balance between reader engagement & SEO rankings. [15:24] - Best practices for tackling inaccurate information. [17:31] - Tips and insights for covering statements from authority figures. [19:56] - Providing the right historical context: A key to effective writing. [23:41] - Should you always credit who covered a topic first? [27:15] - How to avoid falling down a rabbit hole when researching a topic. [33:52] - How to craft compelling personas for better writing. [40:57] - Nerdy conversations: How nerdy is too nerdy? [44:55] - How to keep repetitive topics interesting when writing. [49:35] - The experts' views on the legal drama surrounding generative AI and innovation. [56:24] - How writers are using generative AI: Matt & Roger's perspectives. [58:10] - What our experts are writing about right now.   There are three main factors I focus on when choosing a topic. First is audience interests. Then, industry relevance. And then, I find out where there are some content gaps. To prioritize that information, I considered the overall impact on the readers and the timeliness of how it aligns with our editorial goals. So putting all that together and understanding everyone's needs, what we want to communicate and what the readers want to get out of it and keeping myself informed along the way. –Matt Southern, 6:04 Roger and I have a similar philosophy. We both like short, concise non-click baiting titles. That philosophy satisfies both sides of what we're trying to balance: ranking and audience. With ranking, you want to mention the most important keyword as close to the beginning of the title as possible. If you do that, you're also accomplishing the goal of grabbing the audience's attention. –Matt Southern, 11:59 When I write anything, I focus on the benefit to the reader and what information is beneficial. Sometimes you have to ask how that impacts me. Put yourself in their seat…What do I do as a Content writer or as an SEO? How does that impact them? …When you write about something complicated, you have to slow it out and explain the jargon so that people can follow along can understand why it's important. –Roger Montti, 28:38   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Roger Montti: Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance.  In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry. As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader. Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/ Follow him on Twitter: https://twitter.com/martinibuster   Connect With Matt Southern: Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor's degree in communications, he excels at distilling complex subjects into clear, engaging content.  In addition to writing, Matt is responsible for overseeing strategy development within SEJ's news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape. As a trusted source of information, Matt's work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/ Follow him on Twitter: https://twitter.com/MattGSouthern Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW  Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/

Social advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it's easy to get overwhelmed.  Daniel Alvarado, CEO at White Shark Media and Head of Engineering at AdClicks joined me on the SEJShow to talk about ensuring profitability and success with your social ads. Gain insight on how to leverage social advertising metrics and strategies to achieve optimal ROI and measurable business outcomes.   In terms of trends, we are going to see a lot more funds being put in by advertisers and by agencies in terms of video production and video production quality. There are a lot of people that are investing in refreshing their creatives and their copy and making it a little bit more top-notch production because that's, that's what's finding to be very appealing to users today. –Daniel Alvarado, 05:25 My approach towards AI is more around research as opposed to actual content production. And I still have my team, put the effort in terms of creating that very original piece that really appeals and speaks to the customer. –Daniel Alvarado, 11:04 In the world of SEO, people look at it as a very direct response-oriented marketing channel. Like, oh, you got this traffic from Google, it converted, okay, then you get attribution. Whereas that's typically not the case. People like to do research. With top 10 lists and peer reviews, it means that people are doing their research or trying to figure things out. They may visit your site one day via SEO, do research, and down the road visit via the ad, but SEO was part of that, or organic was part of that. Or maybe one of the last steps of the buyer's journey is to actually go to the site, do a search, find the site, find some basic information from it, and then from that organic traffic or that organic visit make that final decision to then buy, which could even be a branded search. –Loren Baker, 22:15 [00:00] - About Daniel [03:00] - Experience working on campaigns that are search oriented within TikTok [04:42] - Is Daniel doing a lot more video advertising now? [08:02] - Does he use AI in campaigns? [14:00] - How do you show ROI in campaigns from multiple platforms? [18:30] - Does he integrate CRMs with ad clicks? [21:58] - How attribution points are tracked through SEO & social with an ad click. [25:18] - Where Daniel sees the GA4 transition play into attribution tracking [28:30] - Does he see social platforms affecting metric tracking? [33:07] - Daniel’s journey from SEM supervisor to CEO.   Resources Mentioned:  White Shark Media - https://www.whitesharkmedia.com/ AdClicks - https://adclicks.app/   It’s no longer just Gen Z, it's now actually a lot more age ranges that are actually taken into TikTok. And so we are finding a lot more of our clients finding interest within going into it.  –Daniel Alvarado, 4:04 Make sure that you're implementing tracking within all of your devices or all of your applications. For example, if you not only have your website but also have, for example, a mobile application, which a lot of people now have, combine that with information within your CRM so that your CRM also allows you to seek some sort of truth within that. One thing that we are also seeing very much of is this concept of looking at the return on ad spend, but looking at it from a global standpoint as opposed to a per-publisher standpoint.  –Daniel Alvarado, 31:23   The biggest thing that has helped me move forward within the business is that I really am passionate about the things that I do. –Daniel Alvarado, 35:47 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal   Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect With Daniel Alvarado: Daniel Alvarado is a true tech star, masterfully maneuvering the marketing technology industry for an impressive eight years. His current roles as CEO of White Shark Media and head of engineering at AdClicks provide him with a unique scope to aid organizations in creating compelling experiences via simplified processes that will add value for their clients through cutting-edge technology. With his innovation and tech expertise, Daniel has become a go-to resource for businesses interested in leveraging the latest advances in marketing technology. With his help, businesses can stay ahead of the curve and achieve real results with cutting-edge marketing technology solutions. Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danielalvaradob/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

In today's digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and connect with your target audience truly. Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into SEO strategies to go beyond the basics of critical terms & topics. Learn how to integrate audience intelligence and social listening data into keyword strategies to understand your 'SEO persona.' You'll be able to plan more relevant and engaging content and digital PR (link building) campaigns to generate better results. Many SEOs I know sometimes struggle with integration into broader marketing. I think one of SEO's worst enemies is being in a silo where people see the SEO's role as being purely keywords or having and not having a voice in broader content strategy in strategic discussions. I think SEOs can start to bring in social data to support the reasoning as to why content is being published, to help keyword performance by tailoring it all back to the keyword topic, then building out from there and saying we're listening to these publications and these influences because we've seen that these websites rank for these keywords topics that we want to target. –Rory Hope, 27:53 Social is fascinating because we're looking at the digital marketing pillars –email marketing, social media, marketing search, organic search page search, and the ability to use persona typically are not necessarily integrated into what I would call traditional keyword research. A lot of the tools now have things like intent, which helps, but what does the persona look like, what does the buyer look like, who is the buyer when they're searching for something, and what terms are they utilizing that others may not identify and better filter down into Google. –Loren Baker, 7:17 In the sense of SEO, we're missing out on getting back to the audience and understanding the persona. So I think that audience intelligence tools have a real place at the table within an SEO toolset. –Rory Hope, 26:07 [00:00] - About Rory [04:18] - What is Hubspot's Hustle? [08:01] - Importance of social data in SEO. [20:26] - Key benefits of link acquisition opportunities. [32:28] - How social data can work from an agency point of view. [36:15] - Tips for teams that are spread out worldwide. [38:23] - What C3PO means. Resources Mentioned: The Huste: https://blog.hubspot.com/the-hustle Let's look so, so what you need to think about here is I like to call it audience first SEO. So you know your base layer research, your foundational study remains the same. You are conducting keyword research, clustering keywords into topics, subtopics, intent analysis, and building a keyword targeting planner. I think that's important to know. However, you would use social data to enhance your SEO strategy by integrating data sources from audience intelligence tools. –Rory Hope, 11:04 So I'll reevaluate what will allow you to use social insights and social listening on the influences that you are confident in your SEO personas that search for keyword topics you want to rank that they are engaging with you regularly to enhance your SEO topic model content strategy. Then, you can keep adding relevant thought leadership content there so that it doesn't go stale. –Rory Hope, 19:57 It all goes back to the core of marketing. Understanding your audience, understanding the sociology behind everything they do, what they're talking about, why they're talking about it, and identifying those trends that you feel have gotten lost in SEO. We're so keyword-heavy; everything else, like identifying those trends, isn't necessarily part of it. –Loren Baker, 24:04 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Connect With Rory Hope: Rory Hope is a seasoned SEO and growth marketer who's an expert in digital marketing strategy and leadership. Rory is the Head of Content SEO at HubSpot. He leads the Content SEO team, drives their strategy, and oversees organic growth. He's passionate about sharing his knowledge and helping others implement cutting-edge SEO and growth marketing strategies for their websites or businesses. So, if you want to take your digital marketing game to the next level, you won't miss Rory's insights and expertise! Connect with Rory on LinkedIn: https://www.linkedin.com/in/rory-hope-33a31066/ Follow him on Twitter: https://twitter.com/Roryhope. Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Google's very own Martin Splitt joined me on the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Explore how to leverage these powerful tools to improve your website's SEO. Prefer to watch the video? Register here: http://bit.ly/3YQxzG7  I would say make sure that you are focusing on the content quality and that you are focusing on delivering value to your users. Those have been, will always be, and are the most important things. Everything else should follow from that. –Martin Splitt Suppose you are fine-tuning technical details or your website's structure or markup. In that case, you are likely missing out on the more significant opportunities of asking yourself what people need from your website. –Martin Splitt This question keeps coming up. This is not the first time and will not be the last time this question will come up and continue to be asked. I don't know why everyone thinks about who, what value, or who. It's about structure. I can't emphasize this enough, if you choose to have H1s as your top-level structure of the content, that's fine. It just means that the top level of the content is structured along the H1s. –Martin Splitt   [00:00] - About Martin [02:47] - Why Semantic SEO is important. [04:22] - Is there anything that can be done within Semantic HTML to better communicate with Google? [06:02] - Should schema markup information match what's in the document? [08:24] - What parts of Semantic search does Google need the most help with? [09:19] - What is Martin's opinion on header tags? [14:22] - Is the responsibility of implementing Semantic HTML on the SEO or the developer? [16:19] - How accessible is Semantic HTML within a WordPress, or Gutenberg-style  environment?  [19:58] - How compatible is Semantic HTML with WCAG? [21:08] - What is the relationship of Semantic HTML to the overall concept of the Semantic web RDF, etc.? [25:04] - Can the wrong thumbnails be rectified utilizing Semantic HTML? [28:42] - Is there another type of schema markup that can still refer to the organization and use IDs on article pages? [32:10] - Can adding schema markup to show the product category hierarchy and modifying HTML help Google understand the relationship between the product and its category? [33:49] - Is preserving header hierarchy more critical than which header you use? [36:36] - Is it bad practice to display different content on pages to returning users versus new users? [40:08] - What are the best practices for error handling with SPAs? [45:31] - What is the best way to deal with search query parameters being indexed in Google?  [48:02] - Should you be worried about product pages not being included within the XML site map? [50:26] - How does Google prioritize headers? [56:00] - How important is it for developers and SEOs to start implementing Semantic HTML now? [57:31] - What should SEO & developers be focusing on?   If you understand that it's a 404, you have two options because two things can happen that you don't want to happen. One is an error page that gets indexed and appears in search results where it shouldn't. The other thing is that you are creating 404s in the search console and probably muddling with your data. –Martin Splitt If you have one H1 and nothing else under it except for H2s and then content H2 and then content H2, that doesn't change anything. That means you structured your content differently. You didn't structure it better. You didn't structure it worse. You just structured it differently. –Martin Splitt   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal  Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com  for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect With Martin Splitt: Martin Splitt - the friendly internet fairy and code magician! He's a tech wizard from Zurich that has magic fingers when it comes to writing web-friendly code.  With over ten years' experience as a software engineer, he now works as a developer advocate for Google. A master of all things open source, his mission is to make your content visible in any corner of cyberspace - abracadabra! Connect with Martin on LinkedIn: https://www.linkedin.com/in/martinsplitt/ Follow him on Twitter: https://twitter.com/g33konaut   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker   Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker  

When two search experts come together, they will likely discuss various SEO and digital marketing topics.    These discussions can cover everything from the latest trends and strategies to industry news and best practices.   Barry Schwartz, CEO of Rusty Brick and Founder of Search Engine Roundtable, joined me on the SEJ Show to discuss SEO, business, the search landscape, and even hair products. It was legendary!   Most of the world these days wants to see a five-second TikTok or YouTube short, and they don't have the patience to go ahead and read something. I think that might be scaring not just advertisers, SEOs, and marketers but Google and Microsoft search ad revenue models and seeing how they can get people to click on those things. This should be interesting. –Barry Schwartz, 17:19  I'm usually very consistent. I'm the type of person who will do something and never stop doing it for better or worse. And it's just the way I like to be. Have a nice routine where I do certain things in a particular order. And I'm passionate about tracking what's changing, so if you let things go more than 24 hours, it just gets worse, piles up, and you get behind. So I like to stay on top of it, and honestly, helping the community in my little way makes it all worth it. –Barry Schwartz, 5:22 I try to cover publicly available stuff that anybody else could access without a password. So that's my rule, it has to be publicly available, and Twitter is a great place where most things are publicly known unless their profiles are limited. –Barry Schwartz, 9:53   [00:00] - About Barry. [04:46] - What has kept Barry going over the past 20 years? [09:28] - SEO forums that people should participate in today. [17:46] - What should the KPIs be behind SEO now with AI here? [19:13] - Will a new search engine now emerge over Google? [25:22] - Biggest regret in blogging. [28:54] - Topic Barry wished he could cover. [32:46] - Barry vs. Google's announcement to take down sponsored links. [38:15] - Is having a Google Plus share button on your blog a ranking factor? [40:45] - How important is it to have fast site core web vitals? [51:15] - How to boost authority & rank higher. [59:42] - How fulfilling has it been to use Roundtable from a religious standpoint?   Resources mentioned: Search Engine Roundtable: https://www.seroundtable.com/ Rusty Brick: https://www.rustybrick.com/   On chatGPT, I don't remember a time in the world of search where or a recent time, maybe the past 12 or 13 years, when things were so exciting. –Loren Baker, 12:04 I think, seeing how Google launches its version. I think it's going to surprise a lot of people. I think people are going to be wowed as much. It will be interesting to see how Bing adapts. It's fun to watch how things change things on a day-to-day basis. It's a super exciting time to be in. –Barry Schwartz, 13:49 If Apple were to launch a Siri AI, then that could be a massive game changer, and that's the one challenge I see with Microsoft. They have it with Teams on the B2B side, and maybe that's where they want to keep it. They have it on the desktop but don't have it in people's pockets and where people are. So maybe it will be a B2C versus B2B-oriented play. –Loren Baker, 23:40   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Barry Schwartz: Barry Schwartz is nothing short of a search marketing powerhouse, offering valuable insights and analysis on advanced search engine topics through his popular blog Search Engine Roundtable.  Barry also owns RustyBrick, a New York web design and development firm specializing in custom online technology. Individuals across the globe trust him as an authoritative source in SEM with extensive experience in business development and custom web software engineering - you name it!  Connect with Barry on LinkedIn: https://www.linkedin.com/in/rustybrick/ Follow him on Twitter: https://twitter.com/rustybrick Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie usage, the growing importance of identity, and exploring opportunities in emerging platforms like connected TV (CTV).  John Gentry, CEO of OpenX, joins me on the SEJShow to discuss the opportunities of ad exchanges, distribution beyond Google & Microsoft, how header bidding works, ad opportunities growing on mobile devices and CTV, and the role of identity and cookies in ad targeting. Gain insights on how to take your PPC and advertising efforts to new heights.   The key is to put an offering in front of somebody who has articulated their interest. Reaching a consumer in real-time and understanding that they want something –they want a car, they want to get tickets to a baseball game. So you're responding to them at that exact time, making that work compelling. The big magic of that model was that real-time response to a user's needs. –John Gentry, 04:26 Paid search is a great entry point into an ecosystem of advertising models working together to identify that intent. And then, if someone may not make the purchase decision at that moment, you can then remarket/retarget. You can then remind them, or at least you have the data. Maybe they're somewhere in the funnel where you are looking at a blog post, buyer guide, or comparison page, and then you can follow them through. –Loren Baker, 05:07 Programmatic came out of that idea to take intent and see if you can respond to the user in some timeframe. The goal here is to try and keep that offer in front of the user when you think you understand the consumer wants to buy something. Programmatic extended that opportunity to be in front of that user and target that user with a different time window. –John Gentry, 05:53   [00:00] - About John. [05:07] - Where Programmatic comes in. [06:59] - Overview of OpenX. [09:46] - How is First-Party Data different from cookie-based advertising? [11:21] - How buyers match to data. [18:19] - More about Open audience. [19:38] - Will there ever be an alternative to Google? [22:34] - How AI will change the search experience. [25:42] - How targeting works in CTV. [33:09] - Ways OpenX stays sustainable. [39:28] - The next big thing to look out for. Resources Mentioned: OpenX - https://www.linkedin.com/company/openx/   Being able to target the level of an individual user is very powerful. All of this stuff is protected and wrapped up, and done safely. There's a recent move towards clean rooms, which are safe ways to exchange data so that you're guarding the person who owns the data; the company owns the data that's not leaking out. And there's a lot of investment in that, which is excellent because that goes back to privacy. How do, how do we keep these things? How can we do targeted advertising in a way that protects people's personal information? –John Gentry, 17:10 With CTV, you can now understand the household watching that content, which means you can now look at the behavior of those households to understand more directly potential attribution from an ad. That's a massive game-changer. And I think that's the big move. What we're seeing advertisers do–the first thing they did when Streaming came out–they realized that the early streamer audience was precious. I think what we're seeing now is kind of the expected and, not surprising, migration to more addressability and the ability to understand how can I target a given household –John Gentry, 26:22 Do we see consumer behavior move with AI? Because if the user moves to AI, that will be a new form of marketing, right? That's a place we're going to have to reframe. How do we engage with the consumer and help them find what they need or address what's coming up? So I think that's a fascinating area in terms of where things will go on the advertising side. –John Gentry. 40:06   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With John Gentry: A veteran of the technology and media industries, John Gentry, serves as CEO of OpenX, a world-renowned provider of digital advertising technology.  Before joining OpenX, he was President of Spot Runner, CRO of Green Dot, SVP, and GM of overture Services' Affiliate Business. In addition, he held executive positions at Disney/ABC and Discovery Communications. Having 20 years of leadership experience, an engineering background, and a product innovation background makes him an ideal leader for navigating changing times. With his invaluable contribution to OpenX, he is committed to further accelerating OpenX's rapid trajectory. Connect with John on LinkedIn: https://www.linkedin.com/in/john-gentry-93561/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

SEO professionals looking for ways to gain a competitive edge in their link acquisition and blogging techniques can take heart — 2023 is bringing some exciting advancements that you'll want to add to your toolbox of tricks.  Ann Smarty joins me on the SEJ Show to talk about techniques in link acquisition, resourceful and trusted content, and other progressions of traditional SEO strategies. Discover approaches for boosting visibility and SEO success in this episode.   Link building is the only thing that can move the needle. You can optimize, and you can make your site fast. You can create content and do keyword research, but at the end of the day, what moves the needle to get that website ranking very competitively is still linking. –Ann Smarty, 07:43 We even have our database of websites that sell links, and we can track every company that buys links there. So we know that if this site is buying here, that site is usually selling links. So the neighborhood is a huge thing here. –Ann Smarty, 10:28 The beauty of educators is that it's the best neighborhood. Those people never sell links on their websites because they're busy with something else and value all the resources they put on their websites. So that's a never been spammed neighborhood.–Ann Smarty, 21:20   [00:00] - About Ann. [03:59] - Are experimental side projects important? [07:15] - How crucial is linking for SEO nowadays? [11:56] - The importance of quality of content in terms of a link target page. [14:53] - What's more important on Google reading lists, at the top or bottom? [21:09] - Other forms of ethical link building. [26:42] - Kinds of content that attract more links now. [30:23] - Types of impactful outreach and linking. [32:57] - Importance of original statistics.   Resources Mentioned: https://www.seosmarty.com/ Some companies are closing down, and there are stores and restaurants everywhere that are closing down. That's very sad. But the opportunity from a link acquisition perspective is someone's going to lose their domain, which you can always pick up in the future and do something creative with, or those lists are now going to be linked to pages, which 404 or redirect. So you can go out and help the publisher update and make things fresh. –Loren Baker, 13:51 Google is being used by journalists and bloggers all the time. So if you can write an excellent article on a topic and rank it for half of the high-volume search queries, you will see those links coming because people would just come across your resource using Google. –Ann Smarty, 23:02 I do have a theory that Google does look at clicks when they evaluate links. So if links are never clicked, those links are not helpful. So usually, I do want the most valuable links to be those that get traffic. And the higher on the list you are, the more traffic you will get. So always, if you are higher, that's better. –Ann Smarty, 15:53   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Ann Smarty: Ann Smarty is a digital marketing mastermind. Not only does she have extensive work experience as an Affiliate Program Manager and SEO consultant, but she's also the Community Manager at Internet Marketing Ninjas.  With her diverse link building skills, keyword research, and social media management, Ann has developed numerous free guides plus courses to help everyone, from individuals to businesses, get ahead. So get ready for success with all that HQ knowledge from one super smart(y) cookie! Connect with Ann on LinkedIn: https://www.linkedin.com/in/annsmarty/ Follow her on Twitter: https://twitter.com/seosmarty Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

It seems like everyone these days wants to talk about artificial intelligence (AI) and its potential in search.  It's true - there is no doubt that AI will continue revolutionizing how we find information online. But did you know that real-time AI search is already here? Introducing NeevaAI, it harnesses the power of artificial intelligence for more efficient search results in real time. Neeva CEO and ex-Head of Google Ads, Sridhar Ramaswamy, joined me on the SEJ Show to discuss how live AI questions and answers will change how people search. We touched on how AI will alter the business models of search engines. And also covered the limitations of ChatGPT, and the importance of sourcing and citations in AI-powered live search-driven answers.   We felt that commercial search engines, Google, and Bing, had become products for advertisers, not products for you and me to find out what we want. We felt that a user-focused search engine could differentiate itself and deliver a better product experience. So Neeva, at its core, is a user-first search engine. That means that we don't show ads, don't show affiliate links, and we protect your privacy. –Sridhar Ramaswamy, 02:03 NeevaAI seemed to fix most of the issues I was experiencing with chatGPT, especially the lack of sourcing and accurate information.–Loren Baker, 35:30 The underlying technology behind chatGPT is this model called GPT-3.5. The core technique that that model uses is learning on every page, every piece of text that it can get its hands on. Now note they don't know where these pages came from. They don't know whether it is real or not. They don't understand things like link structure authority. –Sridhar Ramaswamy, 06:41   [00:00] - About Sridhar. [05:29] - Limitation of ChatGPT. [10:17] - A walkthrough on Neeva's AI search. [17:35] - Monetization challenges ad-supported search engines may face with AI. [21:24] - How verified sources are served. [23:48] - How personalized are AI-driven answers based on history? [24:54] - Will there be more follow-up queries after the AI results are given? [27:43] - Where this is going in terms of privacy. [35:30] - Is Neeva available in multiple languages? [37:12] - Can website owners verify with Neeva, like Google Search Console?   Resources mentioned: Neeva: ad-free private search: https://neeva.com/   All of us, willingly or not, are participating in a giant experiment similar to Google. We are happily submitting our thoughts, worries, and desires to chatGPT. And worse, it is not equipped to compartmentalize information like Google reasonably can. Google's like, okay, this is your account, these are your searches, you want to delete it, tell me. We'll delete it. They make it hard for you to do it, but it is possible. So I think there needs to be oversight over how this is done. What storing personal information is going to mean? If the data is then used for training future models, that's when life gets very scary.–Sridhar Ramaswamy, 32:50 One of the main points of concern that I've had with some peers while discussing AI is real-time answers. This could be a direct negative on the traditional Google search monetization model.–Loren Baker, 15:59 Lack of authority is a huge issue. Also, these models are humongous. They take an enormous amount of money to train and an enormous amount of money to run, and they're not real-time. So what we do at Neeva is we use a technique called retrieval, augmented generation. That's a fancy way of saying to use the power of search to set the reality field for a large language model. Then, ask it to generate text and cite which part of the input text it uses.–Sridhar Ramaswamy, 08:27   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Sridhar Ramaswamy Sridhar Ramaswamy is an inspiring example of using technology for the greater good. After leading Google's enormous advertising division, he succeeded as a venture capitalist at Greylock Partners.  He then took his ambitions one step further with Neeva. This privacy-focused search engine has no ads and runs on a subscription-based model instead.  This tech master combines humanistic values with revolutionary thinking to make the software work towards beneficial societal outcomes. With such ambition inspiring him forward, this entrepreneur has set down new paths of discovery. As a result, we can all benefit from Sridhar's tireless vision for innovation! Connect with Sridhar on LinkedIn: https://www.linkedin.com/in/nancy-marzouk-82519a/ Follow him on Twitter: https://twitter.com/RamaswmySridhar   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today's online landscape. Nancy Marzouk of MediaWallah joins me on the SEJ show to discuss the concept of identity data and how it becomes an integral part of digital advertising. In addition, we discuss the critical elements to have in place to create a successful approach.  We also get into clean rooms and clean tech vs. a "black box" approach and how AWS, Google & Snowflake's impacts on the ID data market will look like.   There's a lot that needs to go into how I design my identity strategy to fit not only the privacy talk about data governance and all that fun stuff but also works within the industry that I'm in and deals with the marketing stack that I've invested in. So that's really where identity by design comes in. It helps you understand. We help people understand the pieces of what a sustainable building-up of your identity graph might look like. –Nancy Marzouk, 06:19 The fact that the cookies were anonymous and that the workflow that was present for cookies was acceptable, but it's no longer viable when you're starting to deal with the first-party data. Because it's very sensitive information, creating a more secure workflow will be very important in the future. With that being said, it doesn't mean that retargeting goes away. It just looks a little different.  –Nancy Marzouk, 10:41 With cookies and mobile going away, what it does is it brings the advertiser and the publisher closer together. –Nancy Marzouk, 16:15   00:00 - About Nancy. 05:00 - What is identity, and why is it important? 08:46 - Can you still retarget in the future? 11:47 - Is it going to be better or worse for advertising? 22:51 - Does a publisher have to work with every identity solution? 35:29 - A scenario ID platforms can identify. 38:47 - How to transition to ID.   Resources mentioned: MediaWallah - https://mediawallah.com/   There are different parts of identity. First, there's being able to identify an event or a session or something happening in a browser or something happening in the app so that you can do that targeting right then and there based on what the platform is that you're using. And then there's how do I take all that information and connect it to an individual or a user so that I can perhaps do some sophisticated audience modeling or attribution? –Nancy Marzouk, 26:12 It seems like the past three years. Google's been serving more and more publisher sites that are reviews or product-oriented reviews, recipe sites, whatever on the publisher side, as opposed to going directly to the source. So I think it will make that real estate more important from an advertising perspective. –Loren Baker, 19:01 People are looking to use their first-party data to bridge the gap and create a crosswalk between the information they need to understand about their marketing and the effectiveness of their marketing. –Nancy Marzouk, 05:17   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Nancy Marzouk Nancy is a true maverick on the marketing technology scene - always one step ahead of the pack and more than capable of solving even its most stubborn problems.  Through her company MediaWallah, she's revolutionized how data can be connected for maximum value at every level. The industry has taken note - Nancy's been making waves as a frequent guest speaker at conferences and through op-ed pieces in publications everywhere!  Her genuine commitment to progress saw her appointed to IAB's Cookie Management Task Force – proving that when it comes to tech, no problem lies beyond reach with Nancy around. Connect with Nancy on LinkedIn: https://www.linkedin.com/in/nancy-marzouk-82519a/ Follow her on Twitter: https://twitter.com/nmarzouk   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

You may have heard of artificial intelligence, but what about creative intelligence?  Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role in helping marketers, especially in today's market conditions.  Gain insight into how creative intelligence optimizations and data transparency can help you make the right decision when running your creative campaigns.  Find out how it plays in with privacy updates and running campaigns across various ad networks, mobile devices, and social media apps.   One of the things that creative intelligence can do is help people get a reality check on how original and unique that creative is vis-a-vis the myriad of things in the market today. It's a tool to help people monitor culture to understand how trends are progressing and when the moment has passed. –Alex Collmer,15:34 Before, it was about getting the click to go to the site. Now everything is so intertwined. It has to be quite a chore for a creative team to fill in all the blanks and then utilize that data to alter, refresh, or make those adaptations to the creative itself. –Loren Baker, 03:54 This isn't A/B testing. You know that that's sort of like the thing we did yesterday. This is a whole new world and opens up visibility into the why of creativity for the first time. –Alex Collmer, 07:20   [00:00] - About Alex. [08:03] - How creative intelligence relates to AI. [10:53] - How fast a campaign gets creative feedback. [13:40] - Where originality comes in. [17:55] - How important is Creative Intelligence regarding data privacy? [19:46] - Can Creative Intelligence report on demographics? [21:16] - Can you optimize for different age groups simultaneously? [22:57] - Can data sync from handheld devices to traditional advertising? [25:20] - Alex's take on Augmented Reality and Snap. [31:37] - Insights on rich media style advertising on Amazon.   Resources mentioned:  VidMob - https://www.vidmob.com/   We built technology to enable people to ingest all of that creative they might be running across an account on Meta, YouTube, TikTok, or Amazon. We process those billions of creative attribute signals and pull all the performance information from those platforms. The likes, clicks, views, engagement metrics, and purchases are included. –Alex Collmer, 06:22 Intelligent creative gives people data they can react to in real-time in a software platform that enables them to be very agile in their creatives. They can optimize the market and dramatically improve the results they see from their campaigns.–Alex Collmer, 10:35 As the media side loses effectiveness, the creative side has to take over more of the responsibility. –Alex Collmer, 19:14   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Alex Collmer Alex Collmer founded VidMob, the most prominent video creation platform that enables anyone to maximize their video presence and make a brand impact. He is an engineer who specializes in technology, design, and entertainment. Alex's multifaceted expertise paved the way for him to co-found Autumn Games, a renowned publisher of video games, before founding VidMob. Alex is an all-around man with many passions and talents! He's an enthusiastic husband, youth sports coach, ultra runner, and tech/digital media entrepreneur. Equally impressive are his specialties in intellectual property finance (movies, video games & music), investment/fund management & media private equity – Alex sure knows how to make the most out of life! Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexcollmer/ Follow him on Twitter: https://twitter.com/collmerica   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital marketing field.  Karina Barriga Albring of FIFA joined me on the SEJ Show to discuss the world of Sports Development and Sports Marketing. She shares her journey from traditional journalism to PR and marketing.  Take a look at how sports can provide some valuable marketing insights and how marketing can benefit from sports too.   We know how passionate people are about a sport, whether football, soccer, or basketball. People sometimes have an irrational attachment to this activity, myself included...The emotional connection is so strong that, of course, brands will want to be involved. Sports marketing is tagging along to the immense love, attachment, and relationship we have for sports. –Karina Barriga Albring, 11:44 We're going to start seeing brands’ funding to align with athletes whose message and online persona align with the values that the brand wants to spread. –Karina Barriga Albring, 24:31 Brands like to have ambassadors who are relatable and who are real people. So if you are an athlete who enjoys theater, go to the theater and get involved in local community activities. Try to identify the other passions that you have. All of that helps you build your persona. Make people find you more relatable and likable, which will translate into brands wanting to work with you. –Karina Barriga Albring, 30:30   [00:00] - About Karina. [03:40] - How working with other industries helped her in sports. [06:57] - What PR is all about. [10:54] - What is Sports Marketing? [16:12] - To what extent is licensing a part of Sports Marketing? [19:14] - The importance of personal branding in Sports Marketing. [27:26] - Opportunities for athletes to build their brand. [33:28] - Sports Marketing tips that can be applied to marketing.   Resources mentioned: FIFA - https://www.fifa.com/   In the time that we're living in, we're no longer competing for an audience. We're not only competing with our direct competitors but for the attention of the audience. You're competing for people's times...These days that is something that we need to think about when we analyze our strategies and our positioning. –Karina Barriga Albring, 48:29 In website development or SEO, it's always nice to check what your main competitor is doing and your smaller competition. And it's always great to have a "side project" to experiment with...the ability to have some side project and then turn it into a business case and then pitch the ability to do it on your company's website may also be helpful. –Loren Baker, 47:23 With influencers and content creators online, when we think about PR, we don't only think about traditional media. We think about anyone with a platform to make your message widespread.–Karina Barriga Albring, 8:27   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Karina Viviana Barriga  Karina loves building lasting relationships with people, using the game of football as her prime opportunity.  Her passion for sports and expertise in journalism, public relations, and marketing help her develop athletes and businesses side-by-side through dynamic business models. With an MBA dedicated to Football Industries already under her belt combined with bi/multicultural experience within the industry, Karina is ready to make significant changes in this ballgame! Connect with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring Follow her on Twitter: https://twitter.com/kbarrigaalbring Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: www.twitter.com/lorenbakerConnect with him on LinkedIn: www.linkedin.com/in/lorenbaker

What is Zero Click? And how does it affect businesses and their SEO/PPC strategies?  Semrush's Marcus Tober joins me on the SEJ Show to discuss Semrush's recent Zero Click study and how this fits into a growing trend in Google. Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs.   Zero Clicks for us means there was an initial search and nothing after that. There was no continuation. And we did is we defined a session in a two-minute window. –Marcus Tober, 09:42 The biggest pivot probably in the past decade is that, to your point, someone may click on Google Maps, someone may click on Google Images, but that doesn't necessarily mean that you're not reaching the business goal of that user. –Loren Baker, 12:44 As a marketer, we should aim for areas with a hybrid strategy. We need to show up for these transactional commercial searches, even if we know we don't get to click. We need visibility. We also need to invest in content that might trigger different search results, like, featured snippets, or maybe show up in more visual searches because we have lots of visual content. –Marcus Tober, 19:59   [00:00] - About Marcus. [04:22] - The difference between enterprise vs. normal marketing solutions. [08:00] - Is Zero Click negative or positive with planning for SEO? [08:19] - What triggered the Zero Click study? [12:12] - Is the call button a Google internal click or a click to the site? [18:04] - What are the popular product box? [22:12] - An actual query on mobile by Loren. [30:37] - How do you make sure your brand covers the results delivered? [39:07] - Google's search difference on desktop vs. mobile. [47:02] - Other findings from the Zero Click study. [48:08] - Conversion rates through Google products vs. regular organic traffic. [51:58] - Will people ignore a CTR within indexed content and be served on Zero Click?   Resources mentioned:  Semrush - https://www.semrush.com/   Zero Click may mean Google may have answered the user straight away. So there was no need for the user to click to continue anything else.–Marcus Tober, 11:24 I truly believe Google has now found enough motivation to compete against Amazon. That's why they're investing so much in all these different ecommerce integrations.–Marcus Tober, 36:58 SEO will be very important in the near end and long term if we understand from which perspectives users are coming. Don't only optimize on transactional keywords because you can convert this traffic easily in SEO. And then, suddenly, Google launches popular products with checkout, and you lose every traffic. It would help if you diversified to succeed in SEO.–Marcus Tober, 23:45   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Marcus Tober:   Marcus Tober is a visionary leader who has been tackling the most complex enterprise workflows and requirements related to SEO. As SVP of Enterprise Solutions at Semrush, he develops smart and innovative SEO solutions to manage complex SEO workflows and requirements. He previously founded Searchmetrics and was named European Search Personality Of The Year in 2016. Among the enterprise companies he's worked with are eBay, Adidas, GoDaddy, and Walgreens.  Using data science in websites is his game, and he is always passionate about building organic SEO products. Connect with Marcus on LinkedIn: https://www.linkedin.com/in/marcustober/ Follow him on Twitter: https://twitter.com/marcustober Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: www.twitter.com/lorenbaker Connect with him on LinkedIn: www.linkedin.com/in/lorenbaker

Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? SEJ's Ben Steele joined me on the SEJ Show to discuss the findings of SEJ's Second Annual State of SEO Study, which includes emerging trends in the world of SEO and can help companies plan for 2023 and beyond.   As long as people need to find things, there will be SEO. That explains why this industry has seen so much growth, even with the upset of the last few years and economic issues on the horizon.  –Ben Steele, 12:34 Organic marketing or performance marketing forms, such as SEO and affiliate marketing, have risen from staffing and investment perspectives. –Loren Baker, 14:31 If you're hyper-focusing on that automation element, you might be missing its actual value, which is allowing you to go hands-off on some of the things that don't matter as much and focus on creating content that resonates with your audience –Ben Steele, 31:11   [00:00] - About Ben. [06:49] - What is the second annual State of SEO? [09:59] - Number of respondents involved. [10:25] - Preliminary findings that stuck out. [16:09] - Locales with the highest salaries for SEO. [18:20] - Where SEO professionals focused big this year. [22:31] - Metrics to track success. [32:40] - Important emergent factors in the next two years. [41:33] - Difficulties in ebook planning. [43:34] - The difference between an ebook & a white paper.   Resources mentioned:  State of SEO - https://www.searchenginejournal.com/state-of-seo-performance/ Ebooks are an interesting beast because they have unique difficulties and advantages. The most significant unique problem is they require a lot of buy-ins. By that, I mean they need someone to not only have the time to sit down and read it but to go through the process of discovering and deciding to download it. –Ben Steele, 37:55 People are returning to basics, driven by Google's updates over the last couple of years. –Ben Steele, 19:40 Yes, rankings are nice, but it's much better to have an ROI where people purchase or click. –Loren Baker, 28:16   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Ben Steele:   Ben Steele, Senior Editor at SEJ, is an expert in digital content. He didn't set out to be an SEO strategist. Still, after learning the skills needed for his job and combining them with some self-driven research on digital marketing, he found that this is where his true passion lay.  His professional theater background also helped him develop a work ethic and leadership skills, among other soft factors like creativity.  Ben now works on the ebooks of SEJ, where he always offers fresh insights and recommendations for content strategy. Through his work in SEO, he channels the human experience, journey, or expression into something that others can learn. Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/ Follow him on Twitter: https://twitter.com/BennyJamminS

Countdown clocks, limited seating, only X items left in stock ... does scarcity marketing work for you? If so, why?  Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing - especially digital.  Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow to talk more about the concept - and how it can help you drive results.   Marketing is so much psychology; it doesn't matter if you're doing SEO, paid search, or social. You're trying to reach a person. I feel like it's a lot harder than before because it's a matter of not just reaching them but cutting through the noise and then using the right words. –Mindy Weinstein,1:51 Because of scarcity, there is excitement and there is loyalty. Think of Nike and some of these big companies that people watch for the drops. It goes beyond just creating quick revenue, as I need sales right now, which is what most of us associate with scarcity. –Mindy Weinstein, 29:02 You're bringing their focus, especially for people all over the place, and you're giving them the direction to tell them what to do, which many audiences actually crave. They don't necessarily want to make that decision, and they need you to guide them to make the decision or to make the sale. I think that's something that can be lost in digital marketing. –Loren Baker, 19:20   [00:00] - Mindy's background. [05:17] - What is scarcity marketing? [06:00] - Four types of scarcity.  [10:14] - How to take scarcity marketing from the traditional to the digital side. [16:01] - Examples of using scarcity marketing in websites. [20:20] - Examples for service-based businesses. [25:19] - How McDonald's used scarcity marketing. [32:27] - Ways search marketers can incorporate scarcity marketing into campaigns.   Resources Mentioned: The Power Of Scarcity Book - http://powerofscarcity.com Market MindShift - https://www.marketmindshift.com/ It's multi-layered. It's more than just thinking buy now, or miss out, or you have only one day left. There's so much to it, it doesn't always work and it only works for specific audiences depending on the type of discourse you're using. –Mindy Weinstein, 2:39 Just telling you have these products as best sellers or most popular on your website helps someone as they're searching on your website. –Mindy Weinstein, 7:50 You want to have the regular price because it elicits a feeling of loss aversion that we don't want. –Mindy Weinstein, 33:54 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Mindy Weinstein:   Mindy Weinstein is the founder and CEO of Market MindShift and a national speaker with an extensive background in digital marketing strategy. She has trained companies across all industries, from Facebook to World Fuel Services.  Mindy is also the leading expert on persuasion-related concepts, with years of experience in the business. The research she conducts helps companies better understand how to persuade their customers-and; she isn't afraid to think deeply! Her book, The Power Of Scarcity, is available on November 8, 2022. Connect with Mindy on LinkedIn: https://www.linkedin.com/in/mindydweinstein/ Follow her on Twitter: https://twitter.com/mindyweinstein   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely.  Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic.  You can expect to hear critical insights on Google's open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more.   Header bidding came to exist in the first place because publishers felt they were not getting a fair auction inside the Google Ad Tech stack. So header bidding was designed to open up that auction process and bring transparent participants. –Rajeev Goel, 25:28 What header bidding did was that it allow publishers to work with multiple monetization platforms. –Rajeev Goel, 4:06 There's a massive shift in consumer behavior that's driving where the ad dollar growth is. The change in consumer behavior is towards much more online video than the Internet. It's also towards connected TV and streaming. –Rajeev Goel, 29:52   [00:00] - About Rajeev Goel & PubMatic [03:03] - What is header bidding? [08:06] - The future of header bidding with third-party cookies is going away. [12:20] - Do identity solutions do a better job than third-party cookies? [14:49] - The shift toward more direct deals [17:32] ​- How AI helps with programmatic advertising. [18:10] - About modeled cohorts advertising. [21:10] - What is Google open bidding & why its controversial? [27:39] - All about CTV. [36:36] - Walled gardens vs. Open Internet. [41:04] - Opportunities & challenges in brand advertising vs. performance campaigns.   Resources mentioned: PubMatic - https://pubmatic.com/ Identity Hub - https://pubmatic.com/products/identity-hub/  Header bidding is now ubiquitous across the industry, more competition for your ad space leads to more revenue, and we think that's great for publishers. That allows people to do what you're doing right now and reinvest into content that you know your consumers love. –Rajeev Goel, 7:22 Near term, we are seeing that there is a shift toward more direct deals.  –Rajeev Goel, 15:25 Consumers want transparency. They want to know that, in an auction environment, there's a level playing field. –Rajeev Goel, 24:58   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Rajeev Goel:   Rajeev strongly believes in technology's power to solve problems and improve people's lives. This conviction has driven him to build PubMatic into one of the world's leading software companies serving the digital media industry. Under his leadership, PubMatic has grown from a small startup to a publicly traded enterprise with more than 600 employees and 14 offices worldwide. In addition to co-founding Chipshot.com and serving as its VP Of Technology, he held marketing director positions at SAP. His experience navigating large companies and bringing innovative products that drive business growth makes him a true technology visionary. Connect with Rajeev on LinkedIn: https://www.linkedin.com/in/rajeevgoel1/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

What's more important to your SEO bottom line? Data or feelings? Data, of course!  Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities for SEO of home services (which exploded post-Covid), and other emerging search trends.  You'll also get insights around Google updates, tracking, and ROI expectations of SEO, and  building localized service-oriented leads.   Start recording data. Start tracking data today. Without it, you can't make any decisions based on the data you don't have. –Dmitrii Kustov, 13:57 Instead of Search Engine Optimization, I like Organic Revenue Generation. What is the point of organic search? It's not just traffic, it's revenue generation from that channel. A lot of people don't have that phrase, but that's what I prefer calling SEO, "Organic Revenue Generation." –Dmitrii Kustov, 21:48 I've always experienced that I don't see SEO as a standalone service that people buy, and that's it. It has to be integrated into the overall marketing machine, where lead quality and follow-up come in. Marketing is getting someone further down the funnel to make that sale. –Loren Baker, 16:28   [00:00] - About Dmitri. [02:10] - Home services Dmitri specializes in. [03:18] - What does it mean to be data-driven? [06:12] - What pure ROI means. [09:27] - Should you concentrate on high-ticket items for onsite optimization? [17:48] - Dmitri's viewpoint on ranking only for the front end. [22:59] - Role of direct search on data. [27:46] - Questions to ask product teams to start recording data. [29:55] - Can you leverage national blog post traffic for home services? [35:07] - Dmitri's take on Google's recent content updates. [40:47] - Dmitri's thoughts on E.A.T.   Resources mentioned: Regex SEO - https://www.regexseo.com/   Content is not only text content. Text content nowadays is going away. So if you are an established business, doctor, health practice, or veterinarian, hire an intern videographer or editor and just let them follow you around and make a little YouTube showing whatever or little interviews. It's much easier for a doctor or any expert to sit in front of the camera for 15 minutes and answer a few questions than sit down and write a 2000 article that's going to take a day or more. If you have video content, YouTube is your friend. Nowadays, text content is becoming a smaller portion of content marketing. –Dmitrii Kustov, 50:53 If you're in the marketing industry and SEO game and doing it correctly, meaning that you produce great content, do not use any black hat, gray hat backlink building, or any of that stuff, none of the updates will affect you. They should even improve your rankings. –Dmitrii Kustov, 37:49 There's a big difference between trust and knowledge. Someone can be the smartest individual in their space, and someone can be incredibly knowledgeable. Still, it doesn't necessarily mean they're trustworthy. –Loren Baker, 46:32 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Dmitrii Kustov:   Having a strong passion for business and a desire to help others have led Dmitri to start his own company - Regex SEO. He works with companies of all sizes to help them grow their online presence. As a data-driven Marketing Director, he helps companies increase market share and revenue by optimizing their marketing budgets. Among other high-profile marketing platforms, he's been featured on Forbes, MOZ, and SEMrush HackerNoon. Connect with Dmitri on LinkedIn: https://www.linkedin.com/in/digitalspaceman/ Follow him on Twitter: https://twitter.com/DigitalSpaceman Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion's Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime Day within and outside of Amazon.  Even for businesses not on Amazon, there are chances to leverage the new October Prime Day, which is on its way to becoming as large of a holiday shopping day as Black Friday.   This is the first time they've done the two prime days. The first one is in July, so it's the beginning of Q3, and now they're doing one at the beginning of Q4. It shows you that there's enough demand out there and there's enough inventory too. Now that supply chains have gone back to normal, shipping prices have gone way back to earth, and frankly, many brands are sitting on a lot of inventory. The timing for Amazon could not be more perfect –Raj Nijjer, 9:04 Amazon is probably one of the most efficient machines out there. I think from that perspective, it works, and that's why you see conversion rates that are six to seven times the B2C website –Raj Nijjer, 31:46 I also think you're going to have a generation going away that knows what Black Friday is. When was the last time, probably five or ten years ago, people lined up outside a store to go shopping? Black Friday it's become an online event. As that generation fizzles and goes away, the concept of Black Friday may not even exist anymore. –Loren Baker, 31:59   [00:00] - About Raj & Refersion [08:26] - What makes this year's Prime day different? [11:40] - Best categories to be in. [18:06] - How to reach out to your Amazon customers. [25:41] - How to leverage Prime even if you're not on Amazon. [27:23] - How does Prime impact Black Friday? [40:03] - How to use Refersion as an Amazon affiliate, associate, or seller.   Resources mentioned: Refersion - https://www.refersion.com/   It can't be like B2C versus Marketplace. It has to be like B2C and Marketplace. –Raj Nijjer, 17:24 It's the promise that Amazon makes. It's fulfillment, shipping, and payment. It's all systems and operations, but it's like magic to you as a consumer. –Raj Nijjer, 16:15 If you're worried like, oh my God, I don't want to put my brand on Amazon, more than likely, your competitors are already on there. They're on there all right, and they're already selling and finding success. They've registered in the brand registry, which gives them protection and product protection. But they also get a slew of selling and marketing tools because you have complete control over your listing. –Raj Nijjer, 23:13   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Raj Nijjer:   Raj's experience in the ecommerce space has given him an invaluable advantage in building out affiliate marketing strategies for brands looking at ways of accelerating growth.  His role as CMO at Refersion involves enabling advocacy and maximizing customer lifetime value for brands. When not investing or advising startups, Raj is a witty and knowledgeable speaker on all things tech-related. He knows his way around any digital marketing topic you can throw at him!  Connect with Raj on LinkedIn: https://www.linkedin.com/in/rajnijjer/ Follow him on Twitter: https://twitter.com/RajNijjer   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of SubjectLine.com, joins me on the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid.  You'll discover new options to stay ahead of the curve and how to make the most out of your email marketing.   You're not going to get more business by sending less. That's not the way it works. You need to send more. Marketers think they send too much, but they're just not sending relevant stuff. –Jay Schwedelson, 6:50 Technology has changed in the last five to seven years, and the reason you go to the inbox versus the junk folder is not because of the content. It's not because of the words or symbols that you're putting in your subject line. It's because of your sending reputation. It's because of the engagement, the opens, and the clicks you're generating with the people in your database. Your engagement is the reason you're going to the inbox or not. –Jay Schwedelson, 8:58 You go in the junk folder because you have a bad sending reputation. You have no engagement. The misconception of spam trigger words hurts marketers because they're trying to write subject lines, not utilizing the words that all marketers know to work the best –things like free or expires.–Jay Schwedelson, 9:47   [00:00] - About Jay. [03:02] - What is the Guru Conference? [08:15] - Common email myths. [11:10] - Does purging & getting unsubscribes help with ratios? [15:24] - Email triggers words that are not okay. [19:24] - Using emojis in subject lines. [23:13] - What are Friendly Forms? [26:01] - Importance of personal names & avatars. [29:10] - How important is a subject line in outreach emails? [33:15] - How personalized can we get with email marketing? [37:10] - How important is it to get the CTA above the fold? [40:25] - Holiday email marketing tips. [45:24] - How to avoid getting into the promotions folder of Gmail.   Resources mentioned: Guru Conference - https://guruconference.com/ Subject Line - https://www.subjectline.com/ Outcome Media - https://outcomemedia.com/ Inside Scoop - https://jayschwedelson.com/ Email marketing here at SEJ is one of our cores. It's one of our most significant pillars in terms of marketing. –Loren Baker, 4:57 You don't have to get any negative repercussions from an unsubscribe. You get negative repercussions from spam complaints which only occur if you're doing some sketchy stuff. –Jay Schwedelson, 12:44 If they're going to unsubscribe, they will never buy anything from you. So, therefore, they send the offer because they're looking and waiting for something. –Loren Baker, 5:46   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Jay Schwedelson:   Email marketing expert Jay Schwedelson is one of the best in the business. Founder of the #1 rated subject line grading tool, Subjectline.com, he's evaluated over 15 million subjects and helped 200 thousand marketers send out their message effectively! Also, as the President and CEO of Outcome Media, Jay has helped some of the most iconic brands in the world to become even more successful. With his innovative solutions, he knows what it takes for your business to soar. Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold, and will content marketing die off soon? Vitor Peçanha. the CMO and co-founder of Rock Content, joined me on the SEJShow to discuss the future of content marketing.  We talked about the importance of branding in trusted content (for even zero-click searches), the "death" of content marketing, and the challenges and opportunities of building a global content marketing company.   Content marketing today, it's like going back to our roots and saying hey, you need to generate value. It would help to recognize that brand awareness so people will remember you. That brand recall, the positive perceptions of your brain, that's emotion. So instead of saying, "Hey, here's a lot of ads," we will build all this by attracting people with excellent content. So it's the same cruise as before with the new channels, formats, and measuring methods.–Vitor Peçanha, 48:03 SEO has a straightforward response marketing mindset. People say that an ad served but not clicked is branding. With PR, if you get an article in the New York Times or Forbes that discusses your brand, but it doesn't link to you, I think a link builder or an outreach person might be upset, but that's a win. That's a branded win.–Loren Baker, 35:47 Branding is a tough thing to measure. It's something that for the last, I would say, 15 years. When you think about branding and how it is in content marketing, we have to explain that it's not only demand generation, last click, and exact attribution. You're building a huge asset, and you win the game when people are looking for your brand. –Vitor Peçanha, 43:30   [00:00] - About Vitor & Rock Content’s mission [04:23] - Rock Content’s acquisitions. [07:48] - Learnings in acquiring businesses. [15:15] - How was the Helpful Content update for Vitor? [23:54] - How important is content planning for outreach? [36:39] - How marketers can identify branding wins. [44:06] - One of Vito's best successes in Brazil. [46:12] - What is share of search? [52:20] - How to optimize blogs in 2023.   Resources mentioned: Rock Content: https://rockcontent.com/ Rock Content's Social Impact Page: https://rockcontent.com/social-impact/   If you acquire a company, you're not acquiring only the revenue; you're not acquiring only their market share., you're acquiring their culture and their team. –Vitor Peçanha, 8:32 When we think about the customer journey, I like to say; ideally, you have to take people to your media and domains continuously. –Loren Baker, 24:39 The important thing here is to broaden your scope and think about content and SEO from a minimal perspective if there is no link, but there's also no value. You got to believe I'm building an online presence and reputation. If I can make people go to my website because I managed to introduce a new concept, that's a great strategy.–Vitor Peçanha, 33:17 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Vitor Peçanha:   Bringing global brands to new heights is what Vitor does best. He is an international speaker and one of the founders of Rock Content. A world-renowned leader in content marketing, Rock Content helps businesses grow their brands and drive revenue.   Vitor's leadership helped Rock Content grow from a small start-up in Brazil to an international powerhouse. Their global expansion strategy was significant for their success, which saw them invest heavily in new acquisitions. Connect with Vitor on LinkedIn: https://www.linkedin.com/in/pecanha/ Follow him on Twitter: https://twitter.com/pecanha Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot's Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot's launch of CMS Free, and how your company can incorporate these learnings into your next launch, expansion, or growth initiative.   I think the best way to understand what someone is looking for is to look at the SERP and then ask yourself what the format and meaning of the content ranking are and how you match that. –Aja Frost, [17:20] It has free web hosts and free SSL, so when you're thinking about launching a website that the cool thing is that you can have a sales arm and a marketing arm that fits right into your CMS. –Justin Champion, [04:21] I like taking a hybrid approach from time to time because the SERPs themselves are constantly changing. So putting all of your eggs in one search intent basket may work for a shorter period but can come back to bite you in the end. –Loren Baker, [17:35]   [00:00] - How Aja & Justin got started in SEO & HubSpot. [02:46] - What is HubSpot's CMS Free? [05:01] - Unique SEO plays that are incorporated into this rollout. [07:54] - How easy is it to get stakeholders' buy-in? [15:24] - How do you handle informational vs. transactional intent queries? [19:15] - A walkthrough on pre-launch pages. [26:09] - Were the launch pages made indexable and included in XML? [27:07] - The Nike strategy. [29:26] - Ways that improved the value of pages linking to them. [32:20] - What else can SEO professionals do to improve relationships? [38:27] - How to incentivize for user-generated content. [45:56] - Thoughts on ads to a landing page & organic discovery. [53:53] - Final tips on the linking & SEO side.   Resources mentioned: CMS Hub Free Web Hosting: https://www.hubspot.com/products/cms/web-hosting   We find much more value in investing in relationships so that when something happens where a page comes out, we can tap into resources and build inbound links quickly. –Justin Champion, [22:37] I would urge anyone listening to this who ranks both in ads and an organic listing for one query to map the relationship between spend and click-through rate. –Aja Frost, [46:46] I have so many conversations with SEOs that have gotten into this practice within the past five or six years and are afraid almost to do anything that's link-building oriented, like "Break The Rules," like whose rules? I don't know! –Loren Baker, [36:22]   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Aja Frost & Justin Champion:   HubSpot's Director of English Growth, Aja Frost, channels her inner rock star to ensure the company reaches the right audiences with organic search strategies. Author of Work-From-Home-Hacks and former head of content SEO, she also shares her tips on working remotely successfully. Justin Champion is an expert in the field of link building, with years of experience that can help you grow your business. As HubSpot's Head of Link Building, an instructor for higher education, and the author of Inbound Content, he knows what it takes to find the most effective strategies. Connect with Aja on LinkedIn: https://www.linkedin.com/in/ajafrost/ Connect with Justin on Linkedin: https://www.linkedin.com/in/championjr/ Follow Aja on Twitter: https://twitter.com/ajavuu Follow Justin on Twitter: https://twitter.com/justinrchampion   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

It is possible that what works in SEO now is not what you think. Contrary to popular belief, it's not all about keywords and keyword research - though they certainly help! Today, almost everything works differently, and we're here to find out why. Craig Campbell, Glasgow's top SEO expert, joined me in this episode of the SEJ Show for a candid discussion about what's REALLY working in SEO at the moment, including a discussion around dropped domains, domain leasing, PBNs, link building, YouTube, TikTok and other media outlets that Google loves! There are a lot of domain names that are not personally branded, and you could turn them into an excellent money website in some way. Whether it be affiliate or ecommerce, it really doesn't matter. A website's a website. –Craig Campbell, 29:24 I don't even see people going to the Wayback machine recreating all your videos. Many people just slap up any old URL and brand new URLs and stuff like that. What they don't do is do the basics properly. You need to reignite that. It's run out of gas, essentially, the website. You need to reignite it –Craig Campbell, 31:23 If you ever feel like you have imposter syndrome and don't know anything about SEO, go to a room where no one knows anything about SEO. They'll all ask you questions because you will be validated immediately. –Loren Baker, 12:38   [00:00] - A little about Craig & his YouTube channel. [04:28] - What is Craig’s core focus? [05:55] - How many sites did Craig launch before finding two profitable ones? [13:22] - How does it feel to be the only SEO in the room? [17:03] - What are expired domains? [30:59] - What NOT to do when buying dropped domains. [37:18] - The best way to approach expired domains. [50:39] - Is Craig noticing anything in the middle of this content update? [55:38] - How important are Domain Authority ratings and other metrics in inbound links? [58:04] - Does Craig ever look at Majestic?   Resources mentioned: Craig Campbell SEO - https://www.craigcampbellseo.com/ Odys Global - Premium Aged Domains & Websites for Sale - https://odys.global/   Typically, what I would do with any website that I bought is I would repurpose it. I might not keep the exact template and look of pictures, but what I would be doing is recreating, going through any URLs that had links pointing to them, I would be recreating those URLs. I would put the content back up from the Wayback machine and keep the website as close to what it was initially just to start to rank again for some of the terms it did have. Then link equity starts to kick back in. –Craig Campbell, 22:00 I'm not just looking at the domain name. I'm looking at the number of outbound links. I'm looking at the number of keywords that rank on that website. I'm looking at the referring domains. I'm looking at a bunch of other quality checks, and I think that part is what these guys are missing. –Craig Campbell, 32:38 Take the time to invest in an idea. It can be local, global, a $500 product, or even a $20 product, and just do it right and get it out there. Who knows, you might get addicted, and you might, if you're like Mr. Craig Campbell here, be able to flip it for 50x. Its monthly income is fantastic. –Loren Baker, 1:01:19   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Craig Campbell:   Craig Campbell is regarded as one of Glasgow's most experienced SEO practitioners. With his expertise spanning all aspects of SEO, he has built up an unmatched wealth of digital marketing knowledge.  He is also a businessman known as "Craig Campbell SEO." The pandemic led him to start a YouTube channel that is now home to more than 100,000 subscribers. Subscribe to Craig on YouTube: https://www.youtube.com/c/CraigcampbellseoUk Follow him on Twitter: https://twitter.com/craigcampbell03   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Sometimes SEO and other marketing integration can be overlooked when you're doing migrations or other developmental projects, especially on the ecommerce side. Holistically, you can't do one without the other. So the search engine and conversion pieces are equally as important as the technology pieces. Ethan Giffin, the founder and CEO of Baltimore-based Groove Commerce, joined me on the SEJ Show to discuss overall SEO for ecommerce & DTCs, Google Merchant Center / Shopping, the importance of CRO & Upsells for SEO (and other channels), and ways to prepare for the 2022 Holiday Shopping season.   Shopify Plus can be a good fit if you have a simple business. However, you need more customization if you have a more complex interaction with more business rules and logic. Big-commerce people generally float over to the big commerce side of things. –Ethan Giffin, 12:38 Programmatically create the best framework. The best framework is thinking about how the template is laid out. What is the hierarchy of the template, what are the components, and how do the sites link together from an internal linking standpoint? So I'm just a believer that many things we did back in the day still work. –Ethan Giffin, 16:11 Suppose you're new to a company and you hear a migration. In that case, hopefully, there are archives within the company that people used before you. There are lists of the redirects that were integrated and implemented into the site. Just cleaning that history up can be incredibly impactful. But again, it gets into human behavior and the ability to make things more efficient. –Loren Baker, 20:37 [00:00] - About Ethan. [12:14] - Most commonly overlooked issues during migration. [24:44] - An essential factor to consider in building an ecommerce site. [31:48] - What to do when a product is no longer sold. [35:18] - FAQ schema recommendation. [37:23] - What is rendering on the ecommerce side? [41:29] - Recommendation on optimizing from an ad script perspective. [43:01] - Optimizing schema integrations on the catalog side. [48:55] - Ecommerce companies Ethan has worked with.   Resources mentioned: Groove Commerce: https://www.groovecommerce.com/   Every app that you install into your store has overhead. Every kind of front office sales-related app, reviews, upsells, cross-sell, site search, out-of-stock notifications – everything has a component to it that loads into the browser, and that creates a heavier page. –Ethan Giffin, 25:15 People don't think about margin enough. So how do you promote those products and get people to buy things with the best margin versus the most popular ones? So really, it's thinking about how to optimize the catalog. –Ethan Giffin, 47:32 If you have a business and you're moving to another building, you don't just bring the storefront with you. You got to bring everything you got to bring the offices, the desks, everything. So if you're migrating a site, you don't just redirect the front page and the top like collections or categories. You must take care of everything –the blog, subdomains, subfolder structures, etc. –Loren Baker, 22:56   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Ethan Giffin: Ethan Giffin, GrooveCommerce's CEO, has been a leading ecommerce and web analytics expert for most of his career. Conversion rates, search engine visibility, and web analytics are all things he knows inside and out. However, he is passionate about helping businesses succeed online without having to become experts. There are only a few people like Ethan. His love for SEO, conversion rates, and ecommerce go hand in hand with his passion for traveling and DJing in between - not to mention those pocket squares! Connect with Ethan on LinkedIn: https://www.linkedin.com/in/ethangiffin/ Follow him on Twitter: https://twitter.com/opie   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Marketplace models drive traffic and revenue while enabling businesses to stay flexible and expand their reach.  In this episode of the SEJ Show, I talk with Ryan Lee, Founder & CEO of Nautical Commerce, about managing marketplaces, SEO for marketplaces, increasing web traffic with marketplaces, and more, especially as we near the holiday season. Last year, the holiday shopping season was huge, especially with everything that Google Shopping was rolling out. So getting outside of Google a little bit is the topic of this episode about marketplaces. The most successful marketplaces don't act like commerce companies. What they are is they’re exceptional customer service organizations. This is because they deliver such a unique and high-value customer experience. –Ryan Lee, 29:36 This idea is that SEO is transactional versus relational. Lifetime value is the relational component. How do you build that relationship with the customer, so they repeat business? Marketplaces are maniacally focused on that piece, whereas traditional commerce companies optimize only for SEO to get the transactional execution. There needs to be equal emphasis on both. It's got to be transactional to get them in the door. But once you get them in the door, how do you create that emotional connection with the buyer? –Ryan Lee, 34:23 One of the most significant differences is that when we talk about SEO, we're thinking about on-site components and optimizing your listing on a third party. –Loren Baker, 20:30   [00:00] - Ryan Lee's background. [02:19] - What is marketplace commerce? [04:45] - Larger marketplaces besides Amazon. [09:58] - Will you have a higher closing rate on a marketplace vs. Google? [20:18] - Paid & organic opportunities to practice SEO within marketplaces. [36:32] - Where does Ryan see Google shopping going? [41:38] - Advantages to marketplace SEO. [52:36] - Can you lose your loyalty programs by being on marketplaces?  Resources mentioned: https://www.nauticalcommerce.com/ If you're in-house SEO and you're working in an ecommerce company, and there's a code freeze coming up for the holiday season, take that time that you have away from the site to focus on organic optimizations within marketplaces such as Amazon, Wayfair, and other platforms and then utilize those learnings as a proven backed up a data-driven strategy to implement the following year on your website.   Once you sell via those marketplaces, work on ways and strategize to bring those marketplace buyers back into the core and back into the site. Then you can sell them on your loyalty programs and everything from there. –Loren Baker, 45:16 I hardly ever see anyone break down whether or not the customer that came from SEO has a higher lifetime value than paid or other channels, which I always hear, but I never necessarily see the data. It seems like many SEOs are held accountable for that first-time sale and not necessarily what's done on the back end. –Loren Baker, 32:40 At the end of the day, you already have the buyer in a place where they can complete the transaction. That's a significant distinction between looking at a car on the side of the street and then actually being at the dealer. You have a higher probability that that person will close at the dealership. –Ryan Lee, 13:12   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Ryan Lee: Ryan is an industry insider with extensive experience building enterprise cloud platforms that boost business efficiency.  In everything he does, from payments to technology consulting services like mobile applications to financial management technologies, his passion for innovation can be seen - all explicitly geared towards enabling transformation within organizations across various industries worldwide. As the founder and CEO of Nautical Commerce, he is passionate about driving growth and building solid teams toward a platform that orchestrates complete lifecycle marketplace transactions. From startups to enterprises, he makes marketplace technology accessible to all.   Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanjlee/ Follow him on Twitter: https://twitter.com/rlee0524   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume information.  From opportunities in Google Shopping + Google Local to the challenges with ecommerce supply chain issues & customer expectations, Kirk Williams joins me for a PPC discussion on ecommerce and beyond. The show provides you with some invaluable insights into PPC, regardless of whether you are just starting or looking for new ideas.   I think we're looking at another unprecedented season. I say that somewhat sarcastically because, you know, okay, we had the covid, we had like the covid rebound, we had, you know, just everything that's been upset in the last few years.  Now, all of a sudden, we are increasingly looking at a potential consumer buying hesitancy period. As a result, we could be in for some consumer credit card debt that has been highest since the 90s or early 2000s.  So we're walking into the holiday season where people are already very much in credit card debt and, I think, probably with inflation and stuff. –Kirk Williams, 15:07 It's a great time to test your feed right now. The best way to optimize it would be to identify the terms people search for and land on products. Now might be a good time to update your product types if you've been putting off updating them for a while, especially if you have to migrate things. –Kirk Williams, 27:34 I don't think Apple played fair with how they started the conversation with that prompt since they weren't communicating accurately how the digital ecosystem works and the benefit of personalized ads. –Kirk Williams, 34:20 [00:00] - Introduction to Kirk [03:58] - How important is video in PPC? [07:09] - What Kirk focuses on with Zeto. [10:06] - Benefits of working with a micro agency. [14:06] - Holiday season PPC in ecommerce: exciting things to watch. [19:34] - What should your goal be this holiday season? Sell now or go for LTV? [27:05] - What can you do now to boost shopping and local integration? [30:48] - How privacy changes are affecting ad strategies. [44:52] - How will you target ads if cookies go away? [46:27] - What is the privacy sandbox? [53:02] - Kirk's recommendations for platforms other than Google to prepare for the holidays. Resources mentioned: https://zatomarketing.com/ https://zatomarketing.com/ppc-marketing-book https://zatomarketing.com/blog/stop-the-scale-book   As part of their strategy, brands need to figure out how to invest in video, so even those of us who normally do more like Google ads, which used to be more search and shopping, are becoming increasingly aware of the importance of video when it comes to ad placement as well. –Kirk Williams, 6:39 Privacy changes do impact ads. However, there is a difference between digital privacy and digital security. –Kirk Williams, 32:46 First of all, Google flocks sound very, very scary. It sounds especially compared to cookies, right? Whoever invented the word cookies or called these things a cookie is a genius because no one is scared of a cookie. –Loren Baker, 50:15   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Kirk Williams: Kirk is the PPC expert everyone should know. He runs ZATO, a micro-agency specializing in paid search, and has worked in this industry since 2009. In his podcast and book "Ponderings Of A PC Professional" and"Stop The Scale," Kirk will walk alongside readers on their way towards success as marketers, both online and off.  PPC Hero has recognized him for six years, and he's been featured on podcasts and webinars across multiple industries to talk about his experience as an entrepreneur. Speaking about paid search advertising at conferences worldwide is one of his favorite ways to share his knowledge. Connect with Kirk on LinkedIn: https://www.linkedin.com/in/ppckirk/ Follow him on Twitter: https://twitter.com/PPCKirk Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

What is headless CMS? Why are more companies looking into it nowadays? Powered by greater flexibility and scalability, it might be the next generation of content management systems. Lidia Infante, Senior SEO Manager at Sanity.io, joined me on the SEJ Show to explain how headless CMS works and how it can be particularly beneficial for ecommerce businesses. I don't have to build every page. I create the content in a core database, a central source of truth. And then, I deploy it following a template.–Lidia Infante, [16:00] I think there's a little bit of a misconception about headless. A lot of people out there, the conversations I'm having with people that are not tech SEOs is they feel that just utilizing a headless means that it's automatically going to be faster, quicker, and a better experience. –Loren Baker, [25:15] For most ecommerce sites, I would recommend going with a headless solution, especially if you're on a direct-to-consumer side with a big brand.–Lidia Infante, [45:09] [00:00] - Lidia’s background. [10:36] - What is headless CMS & how is it helpful? [17:20] - Do you build from scratch in a headless environment? [22:00] - Are headless CMS quicker? [26:00] - SEO optimizations in headless. [31:30] - Other benefits of using a headless CMS system. [36:00] - How well does AI content rank in it? [39:52] - Where does Lidia see headless going in the next four to five years? [44:45] - What kind of business should look into headless CMS? [49:59] - How important is JavaScript? Resources mentioned: https://www.sanity.io/shopify https://www.sanity.io/sej - Free boosted Sanity plan for SEJ readers https://www.dangler.co.uk/   Regarding SEO and other stuff you can do, I think the main pain point that Headless solves is content velocity.–Lidia Infante, [28:00] Headless CMS can guide you a little bit more when it comes to optimizing web performance. Different headless CMSs will help you achieve amazing core web vitals differently.–Lidia Infante, [26:19] B2C brands need to ensure that the experience they provide on their website is not the typical ecommerce experience of title, product, picture, price, and description. It's more similar to the experience they can provide in a shop. –Lidia Infante For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Lidia Infante: Lidia Infante is a consultant, writer, and speaker who has been working to help businesses grow their reach through SEO in European markets, the US, and Australia. She got her start on the business side of things through psychology, allowing for organic growth strategies that are now driving ecommerce sites' success! As part of her passion for SEO, she enjoys regularly participating in podcasts and webinars in the SEO community. She writes about international strategy, digital business, and women's rights on her website. Connect with Lidia on LinkedIn: https://www.linkedin.com/in/lidiainfante/ Follow her on Twitter: https://twitter.com/LidiaInfanteM Visit her website: https://www.lidia-infante.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

In the past few episodes, we've discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.?  Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ Show to discuss the benefits and advantages of GA 4 for paid campaigns plus other opportunities digital marketers will face with the sunsetting of Google Analytics UA.   One of the misconceptions is that this product just isn't there yet, and I would push back a little bit and say it's constantly evolving, and a lot of new things have come out. So take the time to know how to use the tool and understand what's actually there. –Krista Seiden, 4:55 Don't expect your data to be precisely the same between UA and GA4. So even things like sessions and user accounts will be different because GA4 calculates these things in different ways than Universal Analytics. –Krista Seiden, 44:41 I do not think that this deadline is going to change. I would suggest taking this one seriously. If you don't start moving now, you'll probably not be able to pull your year-over data within GA4. The sooner that you get it implemented, the more historical data you will have in GA4 to be able to compare to. –Krista Seiden, 22:09 [00:00] - About Krista & her in-house background at Google Analytics. [03:23] - Common misconceptions about GA4. [05:20] - Is there more customization with GA4? [07:10] - Hesitations with the transfer. [08:42] - New feature releases with GA4. [12:57] - Why build reports with GA4 if you can utilize Google Data Studio? [16:08] - How is GA4 concerning GDPR? [19:33] - Differences in transition with GA360 and GA4360. [24:30] - What to expect with GA4. [26:18] - Can you define direct traffic better with GA4? [27:22] - Changes that affect PPC. [30:53] - Differences between goals and conversions. [34:15] - Reason why the data retention period is only two months by default in GA4. [35:18] - Recommendations to get started with GA4. [41:04] - Does Krista recommend a fallback?   Resources mentioned: https://ksdigital.co/academy/ https://join.measure.chat   It's nice that we now have this ability to actually customize the UI of GA4. So, for example, we can choose what reports to show or not for people in our organizations. –Krista Seiden, 5:44 GA4 is a heck of a lot more privacy-centric than Universal Analytics. –Krista Seiden, 16:41 I'm sure there's gonna be a lot of people waiting until the last minute. So do not wait till the last minute. Like we said, if anything, just go ahead and drop that tag on your site now. –Loren Baker, 49:18   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Krista Seiden: Krista Seiden is a savvy, experienced analytics leader who has led teams at Adobe and Google. In addition, she has led optimization initiatives for companies such as The Apollo Group and Quantcast. As an analytics and optimization methodology expert, she has become one of the most sought-after consultants in the industry. Her expertise led her to start KS Digital, an analytics consultancy in 2019, which helps businesses optimize their digital marketing and analytics investments. In addition to being dedicated and hardworking, she also contributes occasional guest posts to top industry publications such as Google Analytics Blog. When she is not working, she enjoys traveling as much as possible! Connect with Krista on LinkedIn: https://www.linkedin.com/in/kristaseiden/ Follow her on Twitter: https://twitter.com/kristaseiden Visit her website: https://www.kristaseiden.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic? Then you'd want to take a look at schema strategy. Martha van Berkel, CoFounder and CEO of Schema App, joined me on the SEJ Show to share tips on what works great with structured data and what to watch for in the future.    To achieve that beautiful result, you must translate your content into the language of search engines. So that language is schema.org. Schema org is a vocabulary. And I often describe it, like, I speak French, so it's like French or Italian. And it describes all these different ways that you can explain something.–Martha van Berkel, 06:50 So structured data enables rich results, using the language of search engines and code to translate your website into this language to achieve these rich results. And the rich results are those enhanced results in search. So you see stars, FAQs, an image, a video, a carousel, and availability.–Martha van Berkel, 06:07 With structured data, it needs to represent what's on the page, and this is important to know whether you're an enterprise or whether you're in a smaller organization.–Martha van Berkel. 10:09   [00:00] - A little about Martha. [05:41] - How internet connectivity differentiates from schema. [09:56] - How important is marking your site to reflect the actual content? [11:55] - Why schema drift is important. [15:30] - How important is it to match up the signals that Google's reading? [18:30] - What are the measurable aspects of stretch grid data? [23:09] - Workarounds that are not dependent upon others for implementation. [26:58] - ​​Challenges of scaling schema data for enterprises. [30:06] - What Martha sees in the market right now. [36:12] - Two reasons to do structured data. [38:48] - Where's a good place to start your site on schema? [42:48] - Other happenings in the product, PDP page, schema & market world. [54:22] - Does Martha recommend schema markup for privacy policy terms and conditions?   Resources mentioned: Schema App - https://www.schemaapp.com/   Google wants you to be specific and enjoys you to be answering that particular question naturally. Therefore, your markup should be clear. –Martha van Berkel, 14:04 Look at the video schema if you have a video on your product or PDP pages.–Loren Baker, 52:00 As we go into a recession where people are cutting costs, I think structured data is one of those strategies that can do that. You can very easily correlate the work you're doing and the investment you're making to results.–Martha van Berkel, 12:40   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Martha van Berkel: High-energy entrepreneur, Martha van Berkel, has a proven track record of bringing ideas to life. As founder and CEO. of Schema App, she helps companies harness structured data's power. By connecting the dots and taking action, she helps teams and businesses succeed.  In addition to being the face and voice of Schema App, she is an expert in creating and defining new markets, onboarding customers, and getting them excited about opportunities.   Martha spent 14 years at Cisco as an intrapreneur, product manager, manager, and program manager. She has seasoned leadership skills and a great knack for simplifying complicated technology! Connect with Martha on LinkedIn: https://www.linkedin.com/in/martha-van-berkel/ Follow her on Twitter: https://twitter.com/marthavanberkel Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins.  Charles Farina of AdSwerve joined me on the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer analytics solution from Google. You'll gain insight into what you can expect from GA4, how the two differ, and what you need to do to start setting up for the move.   There are two critical deadlines. For most of you, it will be July 1, when the accessible version of universal processing deprecates, so you can still access your data. Still, you can't send new data to it. For 360 or the paid customers, it's going to be, I believe, October 1 of next year, which is when that version deprecates. –Charles Farina, 3:23 If you're not using GA4 currently, it will be a big potential challenge for you in the future because when you switch over, you won't be able to do a year-over-year analysis in it. –Charles Farina, 5:42 The thing with Google Analytics was it would seem it should never be used as the record source. You shouldn't use it to report to your boss how many purchases your business had because that should come from your purchase database like Shopify or wherever that source is. –Charles Farina, 31:11 [00:00] - A background on Charles & why he loves analytics. [04:58] - Will data be lost if you don't transition in time? [06:14] - Will you lose the data you track before July 1? [09:09] - Is there an easy way to migrate the GA Universal Analytics to GA4? [11:15] - Recommendation for migrating in mass? [14:02] - Pros and cons of GA4 as compared to Universal Analytics. [18:39] - Will bounce rate be eliminated? [22:50] - Differences in what's seen on Google Console vs. Analytics? [27:02] - Will there be more explanation on direct traffic? [31:04] - What is directionality? [33:07] - Ways to integrate Google My Business into GA4. [35:17] - Is dual tagging recommended? [39:01] - Three concepts of attribution in GA4. [42:05] - Will Data Studio be recalibrated? [43:21] - State of UTMs.   Resources mentioned: Measure Slack - https://www.measure.chat/   It's a crucial time that we're having this conversation now because to your question, GA4 uses an entirely new data model, requiring a new implementation to get data into that product. So, in short, it doesn't carry forward any of the data you've collected in the past on the old version.–Charles Farina, 5:06 The best practice has been until now is that you should try and run both versions side by side so that you can have 13 months of data in the new platform and eventually make it very easy to switch over now.–Charles Farina, 5:29 Take a little time out of your day just to learn a little bit more and a little bit more about how to utilize reporting and everything else. –Loren Baker, 8:00   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Charles Farina: Charles is an innovative consultant with extensive experience in helping clients, analysts and marketers unlock the full potential of their business on Google's marketing platform & Cloud. With more than a decade of experience, he has helped organizations worldwide understand their online presence through Google Analytics. He's done this by implementing hundreds of training sessions for enterprises, including GoPro, Starbucks & Glassdoor, among others! His contributions to the Google Analytics partner community earned him an excellence award. In addition to being a leading contributor on Measure Slack and Twitter, Charles can also be found at an ice rink playing hockey. Connect with Charles on LinkedIn: https://www.linkedin.com/in/charlesfarina/ Follow him on Twitter: https://twitter.com/charlesfarina Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Can a website or network of sites rank with little linking and multiple TLDs? What about a brand that’s been built over the past few years being indexed in Google News with a “.news” domain and hitting featured snippets in Google with a separate domain using a “.reviews” TLD? How can this be done and what can we learn from it as SEOs? In this episode, Jon Henshaw, SEO at Paramount+ and the founder of Raven Tools & CoyWolf, joined me to discuss his experience on Decentralized Web3. Jon has recently worked on many Web3-based CDN / publishing/blogging projects. Included in our discussion are insights into what this means for the future of content publishing and SEO. It's a place for me to test things around publishing and to get something to rank. So with that being said, I would say that one of the most interesting things that I've observed over the last year with what I've been doing is the ability to rank content really high without any outreach or link building.–Jon Henshaw, 18:47 I always write in a way that's very that's focused on disambiguation. When I write, I mention an entity that can confirm to Google that this is what this thing is about.–Jon Henshaw, 26:13 At SEJ, we don't do any link building. Our link building tool is our publish button. –Loren Baker, 1:04:29 [00:00]    - A little about Jon [06:23] - Is the increase in videos and images in search results relevant? [10:05] - How Coy Wolf started. [17:29] - What signals are becoming stronger over the last year? [18:50] - One interesting thing Jon has observed in the rankings. [24:16] - Coy Wolf’s other experiments. [37:30] - A tactic for reputation management. [56:07] - Did search visibility for professional news & review sites increase? [1:01:42] - Can dot-com quality help? [1:07:00] - How Jon sets up his hosting.      Resources mentioned: https://www.coywolf.news/ https://coywolf.app/ https://coywolf.pro/ https://coywolf.reviews/ https://coywolf.surf/ I think the latest algorithm update probably hit on things that may have to do with how much time people spend on the content before they actually click back to the search result.–Jon Henshaw, 26:38 I definitely do the experiment and do things that many people within our field would consider not best practices. Never seen that before, or I certainly wouldn't advise doing that. But, I've learned from it that there are some things I now would suggest or recommend because it's not as bad as you thought they might be.–Jon Henshaw. 54:14 It reminds me of the Japanese concept of Kaizen. Every mountain starts with a speck of dust, right, so Kaizen's at the thousandth step. But you have to start with step one, and you just grow and grow slowly and slowly over time. –Loren Baker, 50:43   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Jon Henshaw: Jon brings an unmatched combination of experience and expertise to the world of digital marketing and web technologies. He founded Raven Tools, which became widely used in the industry after selling it to TapClicks in 2017. He's also no stranger to the big screen, having worked with Fortune 500 companies throughout his career. Currently, he is the Principal SEO analyst at Paramount, where you can find him directing and overseeing streaming services of Paramount+, Pluto TV, Showtime, and CBS. Also, as Editor-In-Chief of CoyWolf, he ensures that all stories are reported with rigorous journalistic integrity. Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonhenshaw/ Follow him on Twitter: https://twitter.com/henshaw Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Thinking about implementing a four-day work week? In this episode, Joe O'Connor of 4DayWeek.com joined me to discuss implementing a four-day week and why CEOs and HR managers should consider trying it. We also discussed the global momentum around the shift in thinking amongst companies.  Offering flexible working or remote working used to be a competitive advantage. It's not anymore. It's now a standard expectation.–Joe O'Connor, 13:53 And part of the beauty around this is the quid pro quo. You know, it is the idea that this is for many leaders that have done this. They've described it as the cheapest, most efficient process improvement strategy we have ever deployed.–Joe O'Connor, 34:44 We're going to be trying the four-day work week, and we're going to be sharing how it's worked for us. Just like we've been sharing things like being a digital-first company that has always been a virtual workplace.–Loren Baker, 40:32 [00:00] - A little about Joe and the four-day workweek [04:01] - Is a 3-day weekend a great incentivizing force? [06:15] - Does it level the playing ground with gender equality? [13:10] - Why is the four-day work week suddenly taking off? [17:00] - How does it differ amongst countries? [21:35] - Recommended tools for outdated ways of working. [25:21] - How do you make the most of someone's natural productivity. [26:40] - Misconceptions about shutting down the company on a Friday or a Monday. [31:53] - Learn from a study from a company that moved to a four-day work week. People said their output, expectations, and responsibilities are the same as before we took reduced work time. And they're the same as our five-day colleagues. So what does that tell us? It tells us two things. First, we've got a gender equality problem in the workplace. Secondly, Parkinson's Law is the idea that the length of time that you've got available to complete a task that a task will expand to fill the time available for its completion. And that's something that drives the philosophy behind the four-day workweek movement.–Joe O'Connor, 05:20 It seemed like the first one, and last one out was that indicator of who was working the hardest, and not necessarily the indicator of who was working the smartest.–Loren Baker, 15:15 People's priorities have changed. For many people, the pandemic has forced them to realign how they value different things within their lives and what they think constitutes a reasonable life-work balance.–Joe O'Connor, 20:12   Resources mentioned: https://www.4dayweek.com/ For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Joe O'Connor: Joe O'Connor is a driven and dynamic campaigner with extensive leadership experience in campaign work and organizational transitions. His passion lies with social justice issues that pertain to economic empowerment for all people globally - he's 4 Day Week Global CEO! Right now, Joe is leading 4 Day Week Global's pilot program, with 150 companies launching six-month coordinated trials of the four-day week in the first half of 2022 alone. These trials involve 7,000 employees from the United States, Canada, United Kingdom, Ireland, Australia, and New Zealand. ​​Connect with Joe on LinkedIn: https://www.linkedin.com/in/joe-o-connor-81704287/ Follow him on Twitter: https://mobile.twitter.com/joeoc99 Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

SEO has become a major part of marketing strategies in the past decade.  As Google's ranking algorithms continue to improve and change over time, businesses across all industries must now put more resources into other growth tactics that will keep them going.  In this episode, Mark Spera joined me to talk about  Merchant Center, Growth Marketing beyond long-term SEO investment, the marriage of AI and Content Marketing, and how to speed up SEO and work smartly. After 2020, SEO wasn't really always about ranking and traffic. It was about driving leads, sales, conversions, whatever it may be. And there's more to growth than just organic alone.–Loren Baker, 05:04 Distribution and partnerships are everything, and that's the lowest cost per acquisition way of getting out there. –Mark Spera, 14:36 If you're writing tons of content and it's a major way that you're driving, traffic and conversions on your site, the Growth Bar is for you.–Mark Spera, 11:10 [00:00] - A little about Mark. [02:44] - Find out about Growth Marketing Pro. [05:04] - Ways to grow a company. [09:53] - What does Growth Bar do? [12:58] - What kind of companies does Growth Bar work with? [14:21] - Growth strategies Mark has used that helped companies. [18:03] - Is it advisable to use AI tools to generate 100% of your content? [21:34] - What Mark is doing to give back. [23:28] - How AI can play a part in overall marketing besides SEO. Resources mentioned: Growth Marketing Pro - https://www.growthmarketingpro.com/ Growth Bar - https://www.growthbarseo.com/ It really all comes down to an LTV thing. How much are you spending to get a lead? How much does that lead give you sometimes SEO's the answer, and sometimes it's not.  I think one of the most overlooked channels, in general, is wholesale or just larger-scale distribution.–Mark Spera, 06:40 On dwell time, like Google is kind of like watching and seeing how humans are interacting with your site. So at the end of the day, if the AI is not as good as human-created content, it's not gonna rank. It's just that simple.  AI isn't gonna replace human content yet. I mean, there is, there's a future probably where this will happen, but I, that future isn't now, and there's not a single AI writing tool out there. I, I know because I've tried them, all that is going to like completely replace, what a human can do.–Mark Spera, 12:01 We're not talking about the AI being a replacement for writing, we’re talking about AI being kind of an assistant or a proven assistant. –Loren Baker., 11:47 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Mark Spera: Hard work, perseverance, and success are the hallmarks of Mark's story. Several years ago, he started a blog called Growth Marketing Pro to share his marketing and business growth knowledge - which has now become a six-figure passive income business!  Previously, he led growth marketing for venture-backed startups in San Francisco. All of this also led to the co-founding of GrowthBar, a tool for bloggers and content teams. His love for pizza was probably a big part of it, too! ​​Connect with Mark on LinkedIn:https://www.linkedin.com/in/mark-spera-90a62322/ Follow him on Twitter: https://twitter.com/growthmktingpro Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

So, you want to promote your products online. Are you ready? Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the first step to launching Shopping Ad campaigns for your products. In this episode, Duane Brown joined me to talk about Merchant Center, its data, the importance of feeds, and the all-around Google Shopping experience for Google's users.   Your shopping feed is the most important thing you could work on, and it sets you apart from your competition because most people are not going to work on it. Admittedly, it's a bit tedious, but it's a tedious, boring work that gets you ahead.–Duane Brown, 20:53 Google really wants to build an Amazon type of marketplace, and we all know that Amazon is all about the lowest price at the end of the day.–Duane Brown, 40:34 I believe that Merchant Center is a hybrid of organic and shopping that may be used in the future for organic results and shopping ads. So keep an eye on that. –Loren Baker, 24:43   [00:00] - A little about Duane. [03:07] - Does Duane do ads outside of Google Shopping? [04:26] - What's exciting in the Google ad scene right now? [07:41] - Emerging ad platforms. [11:38] - Why is Merchant Center important? [13:51] - Should SEO be involved in the Merchant Center? [17:33] - Tips for feed management. [21:22] - How to be considered a Google Shopping ranking factor. [22:58] - How important is shipping-time data? [27:22] - Recommended apps for smaller ecommerce stores. [29:10] - How important are tools? [33:17] - Why are search engines going feed-based? [35:26] - Merchant Center suggestion for a motorcycle dealership. [38:38] - Additional tips & techniques for Google Merchant Center. [41:58] - Can you sell services with Google Shopping?   Resources mentioned: Google Merchant Center - https://www.google.com/retail/solutions/merchant-center/ Triple Whale - https://trytriplewhale.com/ Take Some Risk - https://www.takesomerisk.com   Suppose you're going to run shopping ads. Whether it's paid shopping ads or you want to be on the shopping tab, which is free, you definitely need a Merchant Center to have a place to store your data.–Duane Brown, 12:26 Retention is just becoming a bigger thing. Google realizes that if we want to have people with a better experience, we need to think about retention. –Duane Brown, 26:36 You build a business. It's that second purchase, that third purchase, that fourth purchase –well, you turn them from a customer to a brand loyalist. That's a goal. That's the dream. –Loren Baker, 28:52   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Duane Brown: Duane is a global citizen with 14 years of experience working across digital marketing and branding for clients, including ASOS, Walmart, Jack Wills, WooCommerce, RockerBox, and Wea.  Duane's story is one of hard work, dedication, and success. So far, his globetrotting has taken him places like Australia, where he worked at Telstra; London, the UK, working on brands such Mopp & Grant Thornton. He left London after ten weeks to go to Asia, then back home in Canada, where he landed a job at Unbounce.  With this opportunity came more opportunities that led him down the path toward running an advertising agency that helps ecommerce, DTC, and SaaS brands scale PPC and paid-to-advertise.  When Duane is not working, he travels somewhere new, checks out a restaurant on his bicycle, or delves into a book that caught his eye.  ​​Connect with Duane on LinkedIn: https://www.linkedin.com/in/duanebrown/ Follow him on Twitter: https://twitter.com/duanebrown Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now.  Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads.  John Lee, Microsoft Ads’ Head of Evangelism at Microsoft, joined me on the SEJ Show to talk about the future of ad exchanges and their ability to supercharge your potential to thrive with high-performance, low-resource programmatic advertising.   People do hop, skip and jump around, so there are all kinds of opportunities to target consumers throughout their decision journey, and Microsoft advertising is a significant piece.–John Lee, 11:25 When people think Microsoft, a big chunk of the time, people assume enterprise business, B2B, and that's the tried and true. While that's still a significant portion of the bottom line for Microsoft, the consumer matters greatly, whether that's gaming or devices.–John Lee, 22:46 There's this shift in behavior online. We're seeing effectively a new persona emerge. –John Lee, 46:05   [00:00] - A little about John Lee. [05:35] - How does the Microsoft advertising ecosystem look like? [07:25] - Where to find traditional advertising beyond Bing? [09:38] - What you can find in the display component of Microsoft. [12:02] - Targeting in LinkedIn with Microsoft advertising. [17:13] - Are Microsoft advertising ads shown within the X-box experience? [23:52] - Important & growing vertical industries that Microsoft has focused on. [31:22] - Are people still scrolling down and clicking on organic links in the SERPS? [37:45] - How important are images in search advertising? [45:26] - The new emerging personas.   Resources mentioned: Viva Goals - https://docs.microsoft.com/en-us/viva/goals/intro-to-ms-viva-goals Microsoft Game Pass - https://www.xbox.com/en-us/games/store/pc-game-pass/cfq7ttc0kgq8?icid=CNavAllPCGamePass Bing Webmaster Tools - https://www.bing.com/webmasters/about Shutterstock - https://www.shutterstock.com/   All of these other developments, these feed-based elements are new flavors and additional flavors to make an amazing user experience. Whether you're talking SEO or paid ads, all of it is working together to create an on-point user experience on the server, whether that's Google, whether that's Bing.–John Lee, 34:28 There's a lot happening in the verticals space, and that's really just the tip of the iceberg. –John Lee, 28:22 Just as a reminder to all of you out there that are SEOs and are running websites. All of your sites do have a feed. It's called an XML sitemap. Make sure it's updated. Google is able to fetch it and not serve errors. All of these engines work off of feeds. Also, don't be afraid to submit your RSS feeds for your blog categories into the search console as well. Mimic that within Webmaster Tools on the Bing side too. Search engines have gone very feed friendly. This is the way to go. It's also the way to go from an advertising perspective.–Loren Baker, 33:08   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with John Lee: John Lee's enthusiasm for digital marketing is infectious, and he has the knowledge to match. He's been at it for years, and he knows how to get results—both as an entrepreneur himself with Clix Marketing (which he co-founded) or in his current role as Head of Evangelism at Microsoft Advertising. He has a great deal of experience with search engine marketing, display advertising, and social media marketing–Content creator, speaker, trainer, and fan of all things digital (marketing and technology). Connect with John on LinkedIn: https://www.linkedin.com/in/thejohnalee/ Follow him on Twitter: https://twitter.com/John_A_Lee   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief!  This is a newly created role focused heavily on leadership and strategy. Amanda will be overseeing the entire editorial team and guiding us into our exciting future. Amanda joined me to talk about her new role, content strategy, leadership, and how a solid content strategy, married with a strong editorial team, can empower and inspire your team. Before coming to SEJ, Amanda served as Senior Deputy Editor and Content Manager for HubSpot's social media team.    SEJ is in this critical moment of growth and scale where it's an extremely important time but an extremely exciting time to be entering this environment because it is a time of great change with maybe a few growing pains. So it's really being able to see the impact you're going to have on this growth and evolution for SEJ, specifically as it evolves from a blog to a full-fledged media presence, a full-fledged publication. –Amanda Zantal-Wiener, 20:01 I love a good corporate culture that doesn't need a handbook to tell people how to have a good corporate culture. –Loren Baker, 22:57 There's a lot of opportunity in broadening the view that a publication has of news and creating editorial content that is not necessarily breaking but is still timely and relevant and therefore newsworthy, and that gives you a little bit more time to really sit with information and think about what it really means and add different perspectives to it. –Amanda Zantal-Wiener, 49:11   [00:00] - About Amanda. [08:08] - How Amanda got to Hubspot. [14:52] - What are Amanda's management & leadership philosophies. [18:59] - What attracted her to the SEJ's Editor-In-Chief role? [26:17] - Are there differences in goals with a publishing company vs. a tool company? [35:27] - What else is she bringing into this new role? [41:40] - What to keep in mind when writing content, and do AI tools have a place? [48:17] - Where will she steer SEJ editorial?   That's what was what drew me to SEJ's environment. In particular, it seemed like an environment where there were a lot of strong-minded smart people. Everybody I interviewed listened. So being able to come from that strong stance and that strong point of view with respect was something that stood out to me during the interview process, and that's not an environment, and that's not a workplace dynamic that you find in too many places –Amanda Zantal-Wiener, 21:06 Everything is so multi-pronged now. You have to have a multi-channel approach to content strategy, or else you're going to fall behind the start line. That is probably the biggest difference: you have to keep brand awareness in mind, brand recognition, brand recall, thought leadership, and all of those things. –Amanda Zantal-Wiener, 29:24 As long as you have that audience, you could always introduce new components and new things.–Loren Baker, 34:02 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Amanda Zantal-Wiener: Amanda brings a wide array of experience to the table. From HubSpot, she has worked as an editor and writer for companies such as Fast Company and EcoSalon. In addition, her byline can be found in various media outlets, including Thrillist. SEJ is fortunate to have Amanda on board as Editor-In-Chief. Her expertise in content strategy and editorial work with solid teams of writers and editors makes her ideal for the challenges we face as an organization navigating constantly changing media landscapes, where relevance is key! ​​Connect with Amanda on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/ Follow her on Twitter: https://twitter.com/Amanda_ZW  Find her works on her website: https://www.amandazw.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Can't you just call Google and tell them we want to be on the first page?  We just changed keyword strategies last week. Where is our uptick in traffic?  I've just read an article that says we should do x, y, z, and now I'm the expert. Sound familiar?  Whether you're at an SEO agency or in-house, it can feel challenging to set and keep SEO expectations in check with reality.  Helping non-SEO pros understand your long plays is easier said than done – or is it?  Grant Simmons, Director of SEO at ClickFluent Consulting, joined me to discuss how to position yourself as the thought leader for your department, clients, and shareholders and stay positive.   There's that disconnect between what agencies think about in-house people. –Grant Simmons, 10:49 Make sure expectations are met. That's essentially the job, and you sell it. You make sure people understand what was sold, and you make sure they know what they're going to get, and then you have to deliver it. And if you can't deliver it, as I said before, communication is key, just letting them know when. –Grant Simmons, 7:15 There are a lot of folks I know that are independent SEOs or consultants that get a contract. They do the audit, and they're done. There's no value there. I mean, there's some value that may be in the audit itself. Still, the ability to continuously keep communication going is gone. –Loren Baker, 8:14   [00:00] - Grant's background in search marketing. [05:00] - What Grant has learned on the agency side helped him in-house and vice versa. [18:29] - Tips for anyone looking to transition from consultant or agency to in-house. [21:41] - Why Grant hired multiple agencies & tips for handling them. [26:02] - Opportunities in media & non-digital partnerships. [28:32] - The example of haunted.com [41:25] - How to assess the ROI from an agency. [44:36] - Recommendations for agencies before signing on to projects. [47:46] - How important is it to focus on local SEO? [50:00] - Does Grant believe in pilot programs or Requests For Proposals (RFP)? [59:29] - Grant's favorite acronym. [1:04:48] - Words of wisdom to anyone in the job market.   I'd be really rich if I were paid a million dollars for my million-dollar ideas. So your idea is only worth the time coming up with that.  –Grant Simmons, 55:32 If you are in-house, listen to your agency. If you're an agency, do what's best for your client, and if that means that you can't implement it as you said, you just tell them to know you're not going to. –Grant Simmons, 37:53 Empowering your clients to understand what should be prioritized and how that project has come about is from understanding their expectations. It means tailoring what you pitch to them to ensure that it aligns and letting them choose from ideas prioritized toward the outcomes they want. The outcomes they can justify internally to give you more work. It's the great thing about being an SEO, and you don't have to understand your client's business 100%; you just have to understand what your client needs from SEO for that business. –Grant Simmons, 38:32   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Grant Simmons: Grant's expertise in SEO is unparalleled. He has an extensive background that includes roles with major companies like Clickfluent and Homes. Throughout his 35-year career in marketing, Grant has focused on digital channels and collaborative SEO. His performance-based successes allow him to work with local companies and global ones for both small businesses looking at optimization needs and large corporations that need assistance managing their search engine rankings. He also describes himself as an ex-pat with a funny accent. ​​Connect with Grant on LinkedIn: https://www.linkedin.com/in/simmonet/ Follow him on Twitter: https://twitter.com/simmonet Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Google is always looking for ways to push the limits and make its search engine more intelligent.  Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google's search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities. If you want to rank higher in Google search results, this is the episode for you! Get insights that will help you improve your online visibility and give users the correct information they need when they're searching.   There's more volatility, and it's harder to pin down any one thing. And now we have Google saying something like three to 4000 changes a year. Ten a day on average. –Dr. Pete Meyers, 9:00 I see more and more of a trend to push people down Google from broad informational queries to something more commercially actionable, something lower in the funnel. Google is trying to drive you from, you know, refrigerator to refrigerator freezer, side by side in Chrome. To the point where the ads are going to be more effective. –Dr. Pete Meyers, 19:00 First of all, make sure that your new SEO KPI is on your phone team. It's making sure that there's someone there to pick up the phone. –Loren Baker, 42:10 [06:40] - What attracted Dr. Pete to Moz. [08:59] - Are there more changes to Google's forecasts? [11:35] - Changes at Google that are positively impacting site owners. [16:32] - Should SEO professionals learn to work within the Google ecosystem? [23:21] - Should you go into the hybrid approach of PPC and organic? [25:15] - Is Domain Authority a Google metric or Moz metric? [28:10] - How to define authority in search. [29:13] - The difference between domain authority and page authority. [31:06] - If a brand is searched more, does visibility in unbranded terms increase too? [37:57] - What components of SEO should not be overlooked? [45:16] - Changes Google made that changed site owner or user behavior. [52:23] - Is SEO going to be left behind with Web 3.0? [57:13] - Does Google rotate the top 10 results?   Resources Mentioned: Moz SEO Tools & Software: https://moz.com/   As long as there are places to find things, people who want to see things, and other people who want to be found, there will be SEO, shape, or form. What it looks like and how we do it is going to change. –Dr. Pete Meyers, 53:11 I've wanted Search Engine Journal to be about search engines, not just about SEO, or paid search, because I believe Search engines are the glue that holds the internet together. And whatever site you're on, you have to find what you're looking for. So there's SEO and paid search for everything. –Loren Baker, 55:22 I don't think we understand how much things change. And it isn't just Google putting switches, you know, the world is changing, our intent changing from day to day as new information comes in. –Dr. Pete Meyers, 1:01:28 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Dr. Pete Meyer: When you want to know what's going on with Google, Dr. Pete has your back! He spends his days working as a Marketing Scientist for Moz in Seattle. His work involves monitoring changes made by algorithms from periods spanning 2002 up until today - so trust us when we say this guy knows his stuff! In addition to being a computer scientist, Dr. Pete is also a psychologist and entrepreneur! After growing an event start-up in his early years, he joined Moz. In his day-to-day responsibilities, he works with the marketing and data science teams to develop product research and data-driven content. ​​Connect with Dr. Pete on LinkedIn: https://www.linkedin.com/in/drpete/ Follow him on Twitter: https://twitter.com/dr_pete Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Whether you're in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers.  Jessica Foster, the Senior SEO Strategist at Media Monks and Founder of Keys & Copy, joined me to talk about LinkedIn optimization tips and strategies.  We discussed enhancing your LinkedIn profile to make better connections and drive more leads.   There are not many people who are writing about LinkedIn SEO or even considering LinkedIn as a search algorithm algorithmically driven platform. –Jessica Foster, 05:06 If you can grow your following and your influence, you can generate leads through LinkedIn and not just use it for applying for jobs. –Jessica Foster, 13:40 Linkedin, by far, gets us the most ebook downloads and the most newsletter subscriptions from all of these micro-events that we've set up for tracking on SEJ. So LinkedIn outperforms any other social media looking at the user's numbers and quality. –Loren Baker, 15:15   [00:00] - About Jessica. [03:26] - Difference between content optimization and SEO. [12:13] - How did LinkedIn get so popular again? [19:03] - How the algorithm works in LinkedIn. [25:47] - Get insights from Jessica's LinkedIn profile walkthrough. [31:33] - How important is filling in skills & endorsements? [34:43] - How to optimize your LinkedIn profile. [40:34] - Should you link back to original articles on LinkedIn? [42:16] - Things Jessica enjoys doing outside of SEO.   Resources mentioned: Keys and Copy: https://keysandcopy.com/   People are craving a little bit of professionalism on social media. –Loren Baker, 16:56 I honestly find LinkedIn to be refreshing. It's a little less of people fighting out in the comments. But, for the most part, it's people sharing precious insights and genuinely looking for networking opportunities with people in their industry. –Jessica Foster, 17:02 If you have a limited scope of connections, don't let that stop you from engaging with other content publishers on the platform and publishing your content because it can increase. –Jessica Foster, 25:18   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Jessica Foster: Jessica is the Senior SEO Strategist at Media Monks and has founded her own company, Keys & Copy.  She has extensive experience in SEO and copywriting and knows what it takes to create content that will attract and engage your target audience. Jessica, who possesses both original ideas and solid strategies, helps clients rank highly on Google using her unique skills. ​​Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessica--foster/ Follow her on Twitter: https://twitter.com/seocopychick   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Cookies going away in Chrome?  They already have been eliminated from the most popular browser on the mobile market - Safari.  How does this affect marketing & sales? What about Shopify merchants?  Brent Ramos, Product Director at Adswerve, joined me to discuss incremental measurement in ecommerce and beyond. We talked about the importance of first-party data and the possibility of losing a lot of the third-party data that we're getting through cookies on the Chrome browser.  Third-party data will probably always exist in some format, to some kind of degree, and not all third-party data is bad. First-party data is certainly not bad. It's required for many daily things that we as consumers experience that we enjoy. So those first-party cookies will persist and will persist more than the third card, third-party cookies. –Brent Ramos, 05:58 Those touchpoints make up a full, wholesome persona of what a real human being could look like. And so it's not a matter of how you collect it, but it's a matter of having you started? And what are you doing? See it with an eye to activation. –Brent Ramos, 07:20 From the consumers' point of view, they will be getting a better experience. They should be able to have better conversations with their brands across all of the different touchpoints and channels in a way that's responsible and appropriate. And it's useful all at the same time. –Brent Ramos, 11:10   [00:00] - About Brent [03:13] - What is first-party data, and how is it different from third-party data? [05:38] - What Brent thinks about Google's first-party data announcement. [07:00] - How can businesses begin with first-party data? [10:11] - How will it change consumer experience? [12:23] - Why didn't people pay as much attention when Safari made the change? [16:24] - Where do you keep first-party data? [18:26] - Challenges behind owning data that businesses should be aware of. [22:01] - Samples of first-party campaigns.   Resources mentioned: Adswerve - https://adswerve.com/search So the faster you can get first-party data and lifetime value modeling embedded into your bids, the better you will be. And you won't have to worry about competition nearly as much when you know you can do that. –Brent Ramos, 26:52 Once you add lifetime value into the equation, no matter what the attribution channel, you're just talking in a different language. Which is more so marketing than direct response that we're used to talking with an SEO. –Loren Baker, 24:07 It's only going to force firms and agencies to become better storytellers. That's really what the core component is. –Brent Ramos, 11:10 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Brent Ramos: Brent is a seasoned digital entrepreneur and ad tech expert with over 15 years of experience. He combines his expertise in front-line tactics and high-level strategy to help clients use the Google Marketing Platforms to achieve their goals.  He has been focused on delivering the highest level of predictable success possible based on new ideas that lead to high-level strategic marketing success as Product Director at Adswerve. ​​Connect with Brent on LinkedIn: https://www.linkedin.com/in/brentramos/   Connect with Loren Baker, Founder of Search Engine Journal:  Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Got NFTs, Metaverse, and web 3.0 on your marketing radar? In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to brands.  Lisa Buyer of The Buyer Group joined me on the SEJ Show to shed light on the Metaverse and what it is.  They talked about this new frontier that's perfect for marketers who want their business in front of consumers -and it's only getting started!   Meta is not the Metaverse. Meta is just one version of the Metaverse. We can't say what the Metaverse will look like because we're so early. –Lisa Buyer, 8:42 NFTs are very popular right now as art, which is excellent if you resonate with art, but the art also has to have some sort of utility, some sort of what it comes with. What are the uses and benefits I will get if I buy this NFT, or am I just buying a piece of art like I have a piece of art on my wall? –Lisa Buyer, 30:45 I see the whole web 3 movement as being decentralization. I don't remember anything being this exciting since the internet launched in the first place. –Loren Baker, 12:00   [00:00] - About Lisa and how she started [07:58] - What is the Metaverse, web 3.0, NFTs & how can they help establish businesses? [09:07] - How does the Metaverse look like today? [17:29] - How is Snap doing with augmented reality? [20:59] - What are NFTs, and how do they play a role in the Metaverse in marketing? [26:26] - How virtual events are held. [29:27] - Is there a lead generation component to NFTs? [30:34] - Learn from a use case on investing in NFTs as a marketer. [34:01] - What are creator coins? [39:23] - Web 3.0 influencers Lisa recommends following. [43:29] - How do wallets work? [46:38] - Where's a good place to learn about the Metaverse.   Resources Mentioned: Female Disruptors - https://www.femaledisruptors.com/ Get the $FEM Coin - https://rally.io/creator/FEM/ Horizon World - https://www.oculus.com/horizon-worlds/  Alt Space VR - https://altvr.com/  Spatial - https://spatial.io/  World of Women NFT - https://worldofwomen.art/  Boss Beauties NFT - https://bossbeauties.com/  Marketing New Realities by Cathy Hackl - https://www.amazon.com/Marketing-New-Realities-Introduction-Communications/dp/0996510672    I see that brands are dedicating a portion of their marketing budget for the year to buying an NFT in a community that aligns with that brand's mission and vision.  So it's a way to embed yourself as a brand. You have to do it in the right way, it has to be authentic and transparent, and you have to be able to want to spend time in the community you're aligning yourself with.  Forget having to launch an NFT collection. Just find an NFT collection or community that matches what your brand stands for and invest in it.–Lisa Buyer, 32:46 The most popular NFTs you see are those from people changing their avatars. Those are great from a marketing perspective because people buy into these NFT projects because of the community. –Lisa Buyer, 22:39 NFTs are just a way to really have your community invest in each other and believe in each other. So I think it's the next generation of community building. –Lisa Buyer, 36:12   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Lisa Buyer: Lisa has been an early adapter of new trends and technologies, always staying ahead in the game. She brings over 20 years of experience as a publicist integrating PR, SEO, and social media for clients, including Fortune 500 companies or start-ups. She's also an avid user of digital life tools, so when she wrote Social PR Secrets (4th ed 2019), it was no surprise that this book would be a foreword by Guy Kawasaki. Lisa is the go-to person for today's digital marketers. She blends traditional fundamentals with modern-day best practices and loves to share her knowledge at conferences across America. ​​Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisabuyer/ Follow her on Twitter: https://twitter.com/lisabuyer   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS). Ideally, you should select a platform that allows you to optimize your website's on-page and technical SEO. Mordy Oberstein, head of SEO branding at Wix.com, joined me on the SEJ Show to discuss the direction of the CMS vis-a-vis SEO and what to look for in an SEO-friendly CMS solution. You'll get insights into a good CMS that will cover the technical details that ensure your site appears on a search. Every platform has its logic. It's like using an SEO tool. –Mordy Oberstein, 33:36 There are SMBs who don't have that luxury of paying, you know, hundreds of dollars an hour for an SEO to come in. But a good CMS will take care of the technical things to ensure your site's indexable. –Mordy Oberstein, 8:38 That 60% of a customer base, you're not going to expect them to be able to implement the most advanced customized SEO settings. Giving them the ability to rank is step one. –Loren Baker, 13:05 00:00 - About Mordy 08:26 - How many users are business owners? ​​18:27 - How integrated is PageSpeed in Wix?  24:30 - Pros and cons of closed and open CMS. 29:57 - About WordPress plugin vulnerability. 32:21 - Weaknesses of closed CMS solutions vs. open CMS. 34:31 - Differences that Mordy has experienced when working for tools like Semrush and Rank Ranger vs. the CMS side like Wix. 39:52 - Tools Mordy has been working on the Wix backend. 41:39 - The best SEO toolkits. 45:24 - Is Mordy an active Bing Webmaster Tools user? Resources mentioned: SEO Clarity - https://www.seoclarity.net/ Wappalyzer - https://www.wappalyzer.com/ Detailed - https://detailed.com/ Google Search Console - https://search.google.com/search-console/about SEO Rant Podcast - https://www.theseorant.com/ There's so much investment, whether Shopify or Wix or whatever it is around SEO. But, just from our user base, the hottest topic among our users is SEO, hands down.  –Mordy Oberstein, 14:48 Performance, to me, is a conversion issue. More than is an SEO issue. –Mordy Oberstein, 21:46 ​​There are some great SEO tools out there that have horrible usability. And then some have excellent usability, but maybe not the best data. And then some have the perhaps not the best of both worlds, but it works on both sides. So it's finding your sweet spot. –Loren Baker, 34:00 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Mordy Oberstein Mordy is a seasoned SEO expert and has been integral to the Wix brand. He currently serves as their Head of Branding and formerly served as the company's SEO Liaison and their SEO advisory board member. As a communications advisor, Mordy also guides how businesses use Semrush to gain visibility among competitors. Being the SEO expert, he's also created podcasts and Twitter chats to bring attention and knowledge on this topic into everyone's lives! ​​Connect with Mordy on LinkedIn: https://www.linkedin.com/in/mordy-oberstein-12551715/ Follow him on Twitter: https://twitter.com/MordyOberstein Visit his site: https://www.mordyoberstein.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Getting to know PPC takes time and effort. Can't seem to find the answer you're looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022. The era of PPC professionals being able to do account management is dead. You're not going to be able to get away with that anymore. We are truly responsible for understanding the profitability of a given product or service and understanding if a given channel will serve it well. We are also responsible for understanding that user behavior component. – Navah Hopkins, 2:15 Keep it simple; keep it clean. Let your paid traffic be a paid experience, let your organic traffic be an organic experience, and make everyone happy. – Navah Hopkins, 34:32 Yes, there's a lot of really interesting tools. Yes, there's a lot of great automation. Yes, we are no longer pulling all the levers all the time. That means that we have our time freed up to think about strategic CRO initiatives, strategic creative initiatives, and solving business problems. – Navah Hopkins, 53:33 [00:00] - About Navah [05:27] - What does the user journey look like? [06:44] - UA sunsetting: tips for GA4. [12:13] - What is Google studio? [15:25] - Smart bidding: is it worthwhile to set a manual PPC on particular keyword ad groups? [19:35] - Is it worth keeping a budget and bidding software? [21:52] - Does Navah use Performance Max? [26:07] - Tips for building successful Google Map ad campaigns. [27:55] - How important is Google Guarantee to Google Local Services ad campaigns? [29:30] - Do Facebook pixels harm a website's performance? [34:38] - What ad solutions overlap with Google Shopping? [39:34] - How important are custom audiences when targeting higher-quality leads? [43:09] - How impactful are Microsoft ads? [47:22] - Can you advertise on LinkedIn through Microsoft Advertising? [50:03] - Can you target game consoles and gameplay through Microsoft Ads? [54:27] - Other platforms people can look into. Resources mentioned: Navah's PPC Automation Course at Semrush: https://www.semrush.com/academy/courses/ppc-automation-course-with-navah-hopkins Microsoft Clarity: https://clarity.microsoft.com/ Google Data Studio: https://datastudio.google.com/ Navah's site: https://www.navahhopkins.com/ Keyword Tool io: https://keywordtool.io/ Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en Keyword Planner:  https://ads.google.com/home/tools/keyword-planner/ Set aside maybe two to three hours every week to play in GA4. Get a domain that you like. You care about, Nothing to be scared of. It's very easy to get into the habit. – Navah Hopkins, 8:56 You do not just want to think about the messaging to the audience. You also want to think about the timing and which channel is best suited to that ad being served. – Navah Hopkins, 41:30 My most extensive advice is that everyone has access to that merchant center, and there's complete transparency on any changes made there. Not having the categories line up within the merchant center can be death for a campaign. – Navah Hopkins, 36:35 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Navah Hopkins Navah Hopkins is a seasoned marketing professional who began her career as an SEO in 2008, transitioning to PPC several years later. During this time, she has made it a point to share valuable insights with others, speak at local universities, and teach on the international circuit. In addition, her contributions to SEMrush, WordStream, and SEJ have continued. As a member of the Paid Search Association, she intends to make tomorrow's PPC practitioners better and serve as a resource for anyone looking to learn more. ​​Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Excellent content can be a powerful tool for the B2B world.  It's key to know how it will benefit your company and what SEO strategies you should use. Kameron Jenkins, Content Lead at Shopify and ex-Botify & Moz Content Marketer, joined me on the SEJ Show to discuss Content Marketing Strategies for the B2B world and how excellent content can help SEO & multiple marketing channels. You’ll get insights into the most important factors to consider when considering B2B content strategies. Inorganic search-focused content is a type of content but it's not the only type of content. It's not the only thing content can do. Content is a tool–it's a means to an end. It's all in like how you apply it.–Kameron Jenkins, 20:05 I have found from my personal experience that content marketers who are just really good content marketers can learn pretty much any subject matter and ramp up fairly quickly.–Kameron Jenkins, 13:54 We start with the product and its features, and that's how we build out our themes. Basically, everything we talk about can tie back in some way, shape, or form to the product.–Kameron Jenkins, 25:49 [00:00] - About Kameron & what attracted her to Shopify. [04:49] - Connection between online & offline Shopify. [07:26] - How Kameron’s day-to-day content looks & how she built a team. [12:00] - Challenges when looking for writers. [15:06] - How to set up & communicate expectations with stakeholders. [19:45] - Does Kameron go outside of SEO for success metrics? [25:37] - The importance of the customer & buyer decision journey in your content. [27:22] - What’s great about battle cards. [32:04] - The difference between small company and big company content strategies. [39:56] - How to update older content. [43:56] - How to identify content decay. [45:53] - What is in a content brief? [48:20] - Important content marketing strategy considerations for small companies. [53:31] - Tips for integrating vertical targeting into your content strategy. Resources mentioned: Gong - https://www.gong.io/ Articles Kameron wrote on SEJ - ​​https://www.searchenginejournal.com/author/kameron-jenkins/ Prioritizing refreshes is super important. I would dive down to the granular level of what keywords have we lost the most positions for in this post. –Kameron Jenkins, 41:49 Search sometimes can be very tough. Patience is a virtue but patience doesn't always have a seat at the table.–Loren Baker, 15:23 What we're doing right here is not only just helping you rank but it's helping you close every lead that you're getting in from various different funnels.–Loren Baker, 23:58 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Kameron Jenkins Kameron Jenkins is the Content Lead at Shopify.  In previous roles, she's been  Director of Brand, Content & Communications at Botify, the SEO Wordsmith at Moz, and the VP of SEO & Content Strategy at a digital marketing agency that serviced local and multi-local businesses across the country.  Drawing from her experience, Kameron loves any opportunity I get to talk about SEO, content strategy, and digital marketing.  Add to it topics about SEO for local businesses, and navigating organizational challenges/opportunities. ​​Connect with Kameron on LinkedIn: https://www.linkedin.com/in/kameron-jenkins/ Follow her on Twitter: https://twitter.com/Kammie_Jenkins   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Wish you could get more organic leads?  Looking for easier, faster ways to propel your site to the top of Google?  They say that tons of high-quality content mean a higher search rank, a higher search rank means more visitors to your site, and more site viewers mean more chances to convert. But who has the time and resources to create enough content to justify the investment? Jeff Coyle, Co-founder and Chief Product Officer at MarketMuse, joined me on the SEJ Show to talk about how you can successfully spend less time creating content and more time raking in the leads through AI-powered content research, intelligence, and writing.  You'll learn what it takes to build out high-quality content for long-term success.   Intent mismatch is so common. You'll rank for a term, and the content doesn't solve that problem. Well…that's a ticking time bomb.–Jeff Coyle, 36:19 You've got to assess whether the brief sped up the process. Did it yield content that hit on the bases that you wanted? Did it improve overall performance and enhance the well-being of all the team members? Did it align the team, or did it just create one other hurdle?–Jeff Coyle, 18:04 Content written for the site is not just for Google. It's also for customer acquisition, retention, and the ability to drive and impact customers that have already purchased. It's a reminder to buy again. So it's a loyalty component within social, with email, with almost everything else.–Loren Baker, 29:44   [00:00] - What Jeff does to empower content marketers & SEO professionals. [04:31] - Will a robot replace you? Role of A.I. in the content process. [12:59] - See a blueprint of a content brief. [15:29] - An example of how PAA works in a content brief. [20:52] - How can writers & SEO professionals differentiate content when using the same tool? [21:56] - Jeff's three favorite features in MarketMuse. [29:11] - How the content journey happens outside of Google. [33:11] - The importance of creating supporting content. [35:46] - Benefits of smart internal linking. [36:56] - Example of intent mismatch. [40:19] - The one thing that makes all the money. [42:50] - What else MarketMuse can do for you.   Resources mentioned: MarketMuse - https://www.marketmuse.com/   No matter who you are, no matter how good you are, one page on a topic by itself in isolation will not give you a long-term blob of success. There's a lot more to it. You have to write that support content, and all boats rise–Jeff Coyle, 34:15 Everyone says the word content marketing. Everyone says strategy. Not many people include a section about buyer personas or target markets. That's the stuff that a real expert would have fit. –Jeff Coyle, 23:28 Almost in any business, you can empower and give people direction and a process. As a result, they do a better job. It's a win-win scenario.–Loren Baker, 42:07   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Jeff Coyle There is no such thing as too much experience in digital marketing. Jeff is a cross-disciplinary, data-driven inbound marketing executive with more than 20 years of experience managing products and website networks, specializing in helping companies grow. He is a search engine marketer's dream, setting content quality standards. Jeff currently leads MarketMuse, an industry leader with semantic relevance-based content planning and evaluation approach. Jeff was at TechTarget leading up their B2B technology publishing efforts before co-founding MarketMuse as Chief Product Officer - he knows his stuff! ​​Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffcoyle/ Follow him on Twitter: https://twitter.com/jeffrey_coyle   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

We know — bounce rates and marketing analytics can be confusing.  You're getting tons of traffic, but you feel like your bounce rate is high.  What should your bounce rate be? What's a good bounce rate for your industry?  In 2022, the answer lies within your business model.  Kayle Larkin, a Data-driven SEM Strategist at Larkin SEO, joined me on the SEJ Show to discuss breaking out of the comparative mindset and learning your actual best bounce rate.  You'll learn what's needed to truly improve your business' growth.   You need to ensure your Google Analytics is implemented and set up correctly for bounce rate to tell you anything.–Kayle Larkin, 11:06 We should get used to GA4 because it's here to stay…We shouldn't be afraid of GA4, we might be in our comfort zone in universal analytics, but we should still check out GA4.–Loren Baker, 19:04, 37:22 If you're seeing super high bounce rates and do not have page scrolls, you may want to consider whether or not that information is appropriate for your audience.–Kayle Larkin, 13:59   [00:00] - About Kayle. [04:23] - How practical is it to focus on your data instead of competition? [07:06] - Where else can content be helpful when using data for content strategy? [08:41] - What exactly is bounce rate? [10:35] - How can data be used to create smart SEO decisions? [12:56] - Examples of how bounce rate can reflect business objectives. [15:27] - How to figure out direct traffic. [17:04] - Is bounce rate part of GA4? [20:22] - Should bounce rate always get paired with session duration? [22:22] - What are good bounce rates per industry? [24:42] - Bounce rate vs exit rate. [26:23] - What else should you track? [29:35] - Common mistakes & misconceptions when it comes to analytics. [33:11] - Other key changes in Google Analytics. [36:05] - What is life cycle reporting, and how is it valuable? [40:58] - Is there a way to track keywords in Google Analytics? [44:56] - Do people use anything outside of Google Analytics?   Resources mentioned: Analytics in Minutes: https://www.youtube.com/channel/UCFum1P9CjhItTLqW_tZDEEA   A company should own and set up its analytics account and not rely on its marketing companies to own that.–Kayle Larkin, 2:40 In my opinion, I would rather know users and what they're doing on the site rather than visits or sessions.–Kayle Larkin, 34:45 If you can tag it, then you can track it.–Loren Baker, 26:01   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Kayle Larkin Kayle is the "legit" Analytics + SEM consultant for B2B and eCom companies worldwide and made GA's "Women in Analytics" list for 2020. She has written guides on using Google Analytics to build profitable marketing campaigns on Search Engine Journal and Ahrefs. Her guides have also been shared on Twitter and LinkedIn by Google Analytics.  It is a joy for her to work with people and make analytics straightforward and accessible for every marketer. ​​Connect with Kayle on LinkedIn: https://www.linkedin.com/in/kaylelarkirn/ Follow her on Twitter: https://twitter.com/kaylelarkin Visit her site: https://kaylelarkin.com/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

We know SEO works. We know influencer marketing works. We know affiliate marketing works. In 2022, these three come together to give your business the extra boost needed to outperform your competitors. And, we're going to help you capitalize on these tactics. Adam Riemer, CEO of Adam Riemer Marketing, and Regina Fischedick, Senior Partner Manager of Refersion, join me on the SEJ Show to talk about powering your marketing strategy.  Get inside information on leveraging SEO, plus influencer marketing's merge with affiliate marketing, to supercharge your campaigns.   Your affiliate marketing channel can definitely enhance your SEO strategy, and there are definitely more than one or ten ways for them to work together in perfect harmony.–Regina Fischedick, 12:36 It is important to know if they can track each of the touchpoints in each of the conversions you want.–Adam Riemer, 38:18 So if you can go out and help a publisher get a much better result from what they're doing on the advertising side, that makes all the sense in the world. It helps them, it helps you, and even allows you maybe squeeze in some other deals that they may have said no to previously just because you have such a great relationship with them.–Loren Baker, 31:04   [00:00] - Background of Adam and Regina. [06:00] - SEO and affiliate marketing opportunities publishers may be overlooking. [14:56] - Does affiliate traffic help Google in terms of SEO? [19:26] - The difference between affiliate marketing and influencer marketing. [22:18] - How can influencers be more involved in a brand, and do review tools help with conversion? [26:00] - Are influencers mirroring what they do on social media in their blogs? [35:46] - Ways to track the data from the influencers you work with. [42:11] - Coupons: Are they a good thing? [1:01:07] - Tips to help your SEO/affiliate/influencer marketing efforts work together.   Resources mentioned: Yotpo - https://www.yotpo.com/ Opt-in monster - https://optinmonster.com/ Refersion: https://www.refersion.com/ Adam’s Agency: https://www.adamriemer.me/   The influencers can be your affiliates, and both can be part of a strategic performance marketing mix to drive brand awareness and conversions for your brand.–Regina Fischedick, 21:09 Do not worry about audience size. Worry about the actual audience.–Adam Riemer, 26:45 Look at your actual data, see what is happening, who's creating their spikes of traffic and sales, who are following along. If you remove them, do your sales fall? Figure out your data because each company is unique.–Adam Riemer, 1:04:31   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Adam Riemer Adam Riemer is a true expert with more than a decade of experience in online marketing. He has helped clients achieve transparent and measurable results in SEO, Affiliate Marketing, Adware detection, PPC, and Sales Funnel management throughout his career.  ​​Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-riemer-9623732/ Follow him on Twitter: https://twitter.com/rollerblader Connect with Regina Fischedick Regina's B2C client experience services span over 12 years, leveraging best practices and developing customized solutions that meet their business objectives. She also utilizes digital, social, print, and media channels to meet clients' objectives. ​​Connect with Regina on LinkedIn: https://www.linkedin.com/in/reginafischedick/ Connect with Loren Baker, Founder of Search Engine Journal Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Vacation dreams are closer to becoming a reality, and consumers are already making moves to plan their next, long-awaited trips.  Whether they're booking tickets or shopping for suitcases, the first stop on their travel agenda is Google.  So, how do you ensure that your business is the one they're seeing first?  Rachel Vandernick, Lead Consultant & Founder of The Vander Group, joined me on the SEJ Show to give you insights on positioning your brand to attract users from all angles and at every stage of the planning and traveling experience. Discover how to make your business visible and take advantage of hospitality and tourism re-emerging out of a post-covid world.    This is the time to think about how you reimagine the customer experience.–Rachel Vandernick,13:19 That person might not be ready to book today, but they're interested enough to stay connected with your brand.–Rachel Vandernick, 24:57 Very little of travel is in the click-buy or the click-book, and if you are only trying to generate content and improve rankings when you're expecting people to book, you have missed an entire season of planning.–Rachel Vandernick, 19:23   00:00 - A little introduction on Rachel. 05:41 - Changes Rachel has observed in the travel search environment. 08:58 - Tips & techniques to a better market for local travelers. 15:55 - Ways to rank based on content. 20:31 - How difficult is it for travel & tourism companies to correctly attribute organic search? 30:01 - Tips for a yacht broker charter company. 36:48 - How important is it to get links from travel blogs or local guides? 39:24 - What are the differences in strategies between regular travel & luxury travel? 42:34 - Suggestions for small fledgling travel companies. 46:11 - A question on no-indexing individual tours for different sets of keywords. 53:18 - Experiences Rachel had on putting together topic clusters.   For more on SEO for Tourism, check out Rachel’s article that inspired this podcast: https://www.searchenginejournal.com/tourism-brands-seo/429346/ Resources mentioned:  https://thevandergroup.com/ If you're writing content to sell your business just from a search perspective, I think you're missing the point of SEO.–Rachel Vandernick, 36:37 You want your consumer to have a good time. So make your content work hard for you, to nurture the customer experience, and to help lead them down the path to purchase.–Rachel Vandernick, 35:22 Whether you're a local restaurant, maybe a privately owned hotel, there's so much you can do to kind of get that jump on what the more significant corporate sites may be doing because you know what's going on in your neighborhood.–Loren Baker, 57:18   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Rachel Vandernick: Rachel Vandernick is a growth marketing expert with ten years of experience in SEO, paid search, and influencer marketing.  She has deep experience in ecommerce marketing within the beauty, lifestyle, and travel spaces. Rachel is also a writer for Search Engine Journal and has spoken at paid search conferences worldwide.  ​​Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelvandernick/ Follow her on Twitter: https://twitter.com/VandernickR   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Should you spend your time churning out broad, general content to fill keyword gaps? Or should you hone in on what your business does best — niche content? The answer can transform your business into a content publishing powerhouse. Brian Morrissey, Founder of The Rebooting, joined me on the SEJ Show to share his publishing experiences, help you navigate the virtual fork in the road, and unlock the key to transforming your business into a sustainable growth machine. One of the things that I love most about what's happening in publishing now is that more people are publishing expert-level content. It's amazing.–Brian Morrissey, 25:35 We're seeing a shift to experts. It's incredibly important. It opens up publishing.–Brian Morrissey, 23:06 The ability to talk about things like monthly recurring revenue, annual recurring revenue, the ability to earn royalties off of your published work, whether it's a painting or a pixelization or an article or a book, it's kind of interesting it's something that we haven't had yet.–Loren Baker, 1:09:23 [00:00] - A little history about Brian. [7:53] - How long Rebooting has been around. [12:45] - Did the pandemic fast track personal publishing? [21:28] - Should companies focus on a niche or go broad? [22:16] - The shift that is happening now. [33:29] - What led to niche publications going general & now going back to their roots? [39:41] - An example of a company that went from broad to niche. [44:13] - Why media can be an excellent business. [48:58] - Advice for ecommerce content marketing. [52:52] - Brian's take on the New York Times acquiring Wirecutter. [55:37] - The gateway to more revenue for publishers. [57:49] - Are people willing to pay for scarcity? [59:28] - Brian's take on content creators. [1:05:35] - Where is Web3 taking the world of publishing? Resources mentioned: The Rebooting - https://therebooting.substack.com/ Everyone went crazy for social and Facebook and tried to master that algorithm, and they sort of left behind like the original algorithm of the Internet, which was SEO. –Brian Morrissey, 46:40 If you start investing in publishing and writing today about your industry in your space, you can be the leader of your industry within a matter of years, even sooner. –Loren Baker, 20:00 The Internet's kind of broken our brains – we weren't meant to like to have this much information and try to make sense of it. There is this move to go back to scarcity, and I think part of the newsletter attraction is that they're typically scarce. –Brian Morrissey, 16:41 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Brian Morrissey: Brian Morrissey is a media executive who writes about sustainable modern media businesses at The Rebooting. Previously, he was president/EIC of Digiday Media, a vertical media company. In addition to his extensive writing and editorial experience, he's served for The White House Writers Group, AdWeek, Digital Magazine, Silicon Alley, and even reported on the dot.com crash. He also intriguingly calls himself a newspaper seller outside of Orlando's Bakery. Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianmorrissey/ Follow him on Twitter: https://twitter.com/bmorrissey Visit his site: https://therebooting.substack.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Third-party cookies are on their way out, but the deep-data connection to your future audience isn't gone for good.  This shift to first-party data allows you to pinpoint and own your audience's valid preferences, giving you greater control over your content strategy, customer experience, and marketing journey. First-party cookies are now your golden ticket to the perfect user experience and higher conversions.  But how do you get your email subscribers to share their preferences with your brand?  How do you get the information you need to customize their experience? Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal's bestselling author, joined me on the SEJ Show to give you proven steps to gather first-party cookies.  In this podcast, you'll learn to connect with your audience, maintain relevant marketing campaigns, and nurture your owned audience to conversion.   When I look at that cookie or the idea of a post-cookie world, and when I look more holistically at what's going on in digital marketing, I think that we have an opportunity to not think about the death of cookies like it's death (in some ways it is because we're losing that access to bits of third-party data) but actually to reframe it as an opportunity to reboot our customer relationships. –Ann Handley, 25:32 Email is new again. –Ann Handley, 23:09 Sometimes there's an over-compensation for the short term instead of playing the long game. Playing the long game is what we can do from a content perspective.–Loren Baker, 48:07 [00:00] - Ann Handley’s background. [06:25] - Pillars to create great content. [09:24] - Example of an airline using good content. [12:18] - Are avatars important when you're writing? [13:15] - Our job as marketers when it comes to writing. [16:40] - Google vs. Safari dropping the third-party cookies. [16:67] - How to relate your content to something newsworthy. [21:46] - Tips for getting emails opened and adding value to your list. [30:43] - Companies that humanized their approach to content. [33:00] - An example of how JetBlue approaches its content. [36:07] - Ann's thoughts on building subscriber lists on social media channels. [40:18] - Other ways to use email newsletter lists. [51:32] - Content marketing ideas to take “offline”. [52:28] - A nice example of print content.  [62:38] - How do you communicate your content to people?   Resources Mentioned:  Road ID - https://www.roadid.com/ Books: Everybody Writes & Content Rules - https://annhandley.com/books/ Marketing Profs - https://www.marketingprofs.com/ Part of the reason I believe so strongly in email and whether it's a post-cookie world or not is because it's such a tremendous opportunity to connect directly with one person at one time. –Ann Handley, 24:08 It's going to cut down on the amount of retargeting, remarketing, and data that third parties have about you, but first parties may be able to have it.–Loren Baker, 18:35 Instead of approaching your marketing with this level of anxiety…If we've done our jobs right from a content and an SEO standpoint, it will ultimately pay off in the long term. I think sometimes the reason that short-term thinking happens is that we have this anxiety around it.–Ann Handley, 48:32   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Ann Handley:   ​​Ann is a pioneer in the world of digital marketing. A Wall Street Journal Best-Selling Author, LinkedIn Influencer and Writer, partner at MarketingProfs, and Founder of ClickZ, she has made an indelible mark on how we think about content and marketing. She has handled the tough topics of writing and content marketing with finesse. As an expert in her field, she has authored two best-selling books, "Everybody Writes" and "Content Rules." Her influence extends beyond being a speaker and author, as Ann has guided many companies to develop marketing strategies that work.   Connect with Ann on LinkedIn: https://www.linkedin.com/in/annhandley/ Follow her on Twitter:https://twitter.com/annhandley/ Visit her website: https://annhandley.com/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

2022 is here and so is the era of machine-influenced SEO.  With so many new algorithm changes, futuristic “AI” theories, and the importance of user intent pulling at your attention, how do you know what to focus your energies on?  What strategies will help you dominate on the SERPs and earn more revenue in 2022?  Miranda Miller, Managing Editor at Search Engine Journal, joins me on the SEJ Show to help give you a clear north star into SEO for 2022.  In this podcast, you’ll discover the top trends as well as gain valuable insights from our ebook that tapped into 44 of our industry's top SEO professionals. The generation that grew up with the internet, digital natives, are looking for change, they're looking for something that's different from the status quo. –Loren Baker. 10:08 It’s super important to make sure that the information you're relying on to formulate your own strategy is credible.  It changes quickly, so make sure you're not going off something that happened five years ago. I think we're only going to see that pace of change speed up this year, so keep your ongoing learning sharp.–Miranda Miller, 50:03 The one thing I always tell people about SEO is you have to be on top of trends, you have to be on top of things that are new, you just have to stay ahead of the curve.–Loren Baker, 50:20 [00:00] - About Miranda’s background in SEO. [04:47] - How did SEJ find the contributors for SEO Trends 2022? [06:00] - What are the SEO tactics to throw out in 2022? [08:53] - IndexNow: An important topic to look out for. [15:38] - Trend: EAT and quality content. [19:42] - Is EAT an extension of the Google Authorship Program? [23:15] - Can you have content quality without EAT? [24:00] - Will human SEOs be replaced by AI? [27:06] - Practical examples of using AI. [29:43] - All about visual content, images, and the need to be original. [40:55] - What will MUM bring us this year? [49:32] - Other trends to keep an eye on.   Resources mentioned: SEO Trends Ebook https://www.searchenginejournal.com/seo-trends-2022/ How To Use Python For IndexNow API Bulk Indexing & Automation https://www.searchenginejournal.com/indexnow-api-python/429726/ Ranking Factors Ebook https://www.searchenginejournal.com/ranking-factors/ There's so much content on the web now that the bar is high, like average is not good enough anymore. So if you're creating average content, you're gonna get average ranking – someone's doing better than you.–Miranda Miller, 20:32 We're on the verge of going from predominantly one search engine to many search engines. It just feels that way. And we're at a time of change right now – with things like crypto, the metaverse, web three, I haven't seen this much excitement since the late 90s.–Loren Baker, 9:32  I think one thing that Google has done over the past couple of years, which has been fantastic with their updates, especially your money, your life, or your health-oriented updates, is making sure that the information that people are reading is coming from a credible source.–Loren Baker, 18:21   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Miranda Miller:   Miranda is a talented writer, editor, and marketer with over 15 years of experience in the digital space. Her passion lies in the planning and execution of engaging content for SMBs as well as enterprise-level organizations looking to reach out into their communities through content. SEJ is lucky to have such a passionate and dedicated Managing Editor in Miranda Miller. She's made it her life’s work, not only working as an entrepreneur but also raising children while traveling around on occasion! Connect with Miranda on LinkedIn: https://www.linkedin.com/in/mirandamillerwrites/ Follow her on Twitter: https://twitter.com/mirandalmwrites   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

The key to local business success: Be the first to use Google’s newest marketing features in your area.  Get more traffic in the door, get your business noticed faster, and outrank your competition.  Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc., joined me to discuss the easiest ways to incorporate the new Google Local and Google Maps features into your local SEO strategy. The pandemic, changing search habits, and more people shopping locally have driven the need for local businesses to have a strong presence in the search results.  Google Business Profile and other local features are vital to adapting to these changes. In this podcast, you’ll learn how to grow your local business with a few tweaks on Google Local, Google Maps, and Google Business Profile.   Local search ads are becoming a bigger part of the local SEO landscape and search results. You can see them pop up at the top of the page. They show up in the google maps app and mobile now. –Amanda Jordan, 25:33 Every time I've seen someone go from no Google business profile to a cool business profile, or even just adding anything like that, there's a huge amount of growth because essentially you've just made yourself visible to lots of people that didn't even know you existed before. –Amanda Jordan, 58:54 The more thorough and valuable your reviews are, the more of an impact it does have on your ability to rank. –Amanda Jordan, 19:55   [00:00] - A little about Amanda’s background. [02:00] - The most impactful changes on Google Maps.  [07:45] - How often should you update your Google Business Profile? [10:44] - Does posting updates on Google Business Profile give you an advantage? [12:58] - Should you build a website within Google Business Profile? [14:48] - How to motivate customers to leave positive reviews on Google. [20:58] - The missed opportunity with social media and SEO. [25:28] - Ad opportunities in Google Local. [29:32] - Where Google Local is going in 2022. [36:50] - How to educate clients about local SEO changes and get buy-in. [44:00] - Should a local business use professional photos, and is video important? [48:42] - A recommended platform for UTM tracking for local. [50:17] - Where should local businesses build links? [51:30] - How to handle clients who insist on keyword stuffing their business profiles. [56:45] - Do you need a Google Business Profile if you don’t have a brick-and-mortar location?   Resources Mentioned:  Claire’s Guide to UTM Tagging: https://www.clairecarlilemarketing.com/resources/claires-complete-guide-to-utm-tagging-for-gmb/   It's good just to have something up there that's recent and current just because It'll help you stand out. –Amanda Jordan, 11:35 A lot of times, we see social media and SEO as two completely separate things, but they can inform each other. They both give you data about who your customers are, how they found you, why they like you, and what they're interested in. –Amanda Jordan, 22:01 A lot of times, especially with local SEO and the focus on reviews and things like that, we can forget about the technical elements or not be as confident in our ability to handle them. I think it's perfectly normal but I think that's a place where a lot of technical and local SEOs can grow. –Amanda Jordan, 40:40   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Amanda Jordan:   Amanda has extensive experience designing campaigns, including web development and SEO, and is very talented and creative. She began her SEO career in 2011 and has enjoyed tackling complex problems for clients. Her specialty is local SEO for legal and enterprise companies. In her free time, Amanda enjoys playing with her dogs and beating her son at Mario Kart. Connect with Amanda on LinkedIn: https://www.linkedin.com/in/amanda-jordan-96797686/ Follow her on Twitter: https://twitter.com/amandatjordan   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

On-demand indexing is here. Control when Bing, Yandex – and soon, Google – discover new and updated content now lies in your hands. Fabrice Canel, Principal Program Manager for Microsoft Bing, joins me to discuss how IndexNow works and how to incorporate it into your SEO strategy. IndexNow will be a great way to notify search engines of all content changes on the internet. Adoption and announcements are slated for 2022, so search engines can index content faster. In this podcast, you’ll learn why search engines are adopting IndexNow, how to adapt to this change and use it to your advantage. What we don't want to accelerate is the crawler, we want to slow down crawling and we want to be notified about what to crawl. –Fabrice Canel, 48:50 IndexNow really fixed the real-time discovery issues that we were having of not discovering what's happening on the internet. It’s here to be aware of each and every URL on the internet.–Fabrice Canel, 31:40 We want to make businesses successful by getting their latest content without crawling too much. –Fabrice Canel, 29:39 [00:00] - Meet Fabrice. [02:18] - Which search engines use Bing Webmaster Tools for discoverability? [07:23] - An advantage of IndexNow. [07:55] - The difference between crawling and IndexNow. [10:57] - Does Bing still crawl after an alert? [12:48] - Cloudflare as a partner and the challenges you can overcome with IndexNow. [14:27] - Will smaller sites be able to adopt IndexNow? [17:24] - How will IndexNow affect ecommerce sites? [22:12] - Examples of non-meaningful changes. [23:16] - Do you still need a sitemap? [24:40] - If you sign up for IndexNow, will your site still be crawled as often? [26:06] - The end goal for IndexNow. [26:57] - Are there any sites that shouldn’t use IndexNow? [34:10] - How long will it take to index web pages with IndexNow? [35:56] - How Google’s experiment with IndexNow is going. [40:42] - Can IndexNow identify new image and video files? [42:17] - Is the news using IndexNow? [47:31] - Having IndexNow as an opt-out. Resources Mentioned: https://www.indexnow.org/ https://www.bing.com/indexnow Adoption of the IndexNow is super easy. You just set up your own key on the site.–Fabrice Canel, 16:26 Let's make 2022 the year of slowing down crawling and a better crawl budget.–Loren Baker, 48:57 If we can have one uniform language or one uniform style of feed or API call to update everything, I think you're definitely on to something.–Loren Baker, 44:14 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal. Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Fabrice Canel: Fabrice Canel works on the most exciting team at Microsoft: The Bing team. Each day hundreds of billions of new pages appear on the web, and hundreds of billions of previously-existing pages are updated with new content. Indexing and crawling the web is a large-scale distributed task that requires speed, precision, and comprehensiveness. With over 24 years of experience at Microsoft, this is what he enjoys doing. Connect with Fabrice on LinkedIn: https://www.linkedin.com/in/fabricecanel/ Follow him on Twitter: https://twitter.com/facan Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker. Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Want to improve your video SEO strategy so your videos rank better? Video is hot right now, and the competition is steep.   That’s why you’ll want to watch this recent live show with Paul Andre de Vera, Search Marketing Global Lead at Workday and founder of the SEO Video Show. Paul and our Founder, Loren Baker, are talking about ways to optimize your video SEO strategy for higher rankings! It’s never been more important to treat your YouTube channel like a website that you optimize for SEO. This episode is filled with tips and insights into how SEO blends with YouTube, and how to grow your YouTube presence.   In my research, I found that it takes about 16 months for someone to reach 1,000 subscribers and get monetization. That 4,000 hours, I was able to get that within about six months. –Paul Andre de Vera, 42:48 You can learn by teaching, you can learn by researching, and then you can learn by interviewing others as I do on my show. I can pick the brains of all the SEO professionals there. It is one of those things where I can increase my knowledge by having great conversations with people. –Paul Andre de Vera, 3:08 Sometimes, we think a lot more about sales than we do retention in marketing. Retention and engagement are what bring future growth. So hitting that base, letting them in like, "Hey, you're VIPs!" and you can see this ahead of time lets everyone else feel special by doing so.–Loren Baker, 27:22   [00:01] - How Dre got into SEO & what motivated him to launch his own YouTube show. [09:39] - Where Andre gets ideas for his show. [11:21] - How to deal with content burnout. [12:28] - How to keep content fresh. [14:19] - Where Andre gets inspiration from. [16:43] - Do user signals help you grow your channel? [17:57] - How to use SEO to establish your channel. [19:26] - How to rank your videos. [32:36] - How Andre expands his audience. [34:31] - How to be unique on YouTube. [37:04] - Why you should put hashtags in the title and description. [39:43] - The essential entities to tie together. [41:04] - A knowledge bomb for YouTube keyword research. [42:19] - Other video promotion strategies for those starting a channel from scratch. [44:54] - How regionally targeted is YouTube? [48:55] - Does Andre split test on YouTube? [50:28] - The importance of thumbnails. [52:04] - How to train the YouTube algorithm.   Resources Mentioned:  https://www.vmix.com/ https://netflixtechblog.com/   The audience is what keeps me coming back. Being stuck at home was one of those things where it became therapy.–Paul Andre de Vera, 30:04 So many times in advertising and marketing, we hear people saying new audience, new users, new sales, and bypassing the power of targeting your audience. –Loren Baker, 26:59 Grow your channel on the same platform that you're on. For example, give me a podcast guest if you have a podcast. If you have a YouTube channel, engage with other YouTube channels so you can bring that crowd quickly to your channel. –Paul Andre de Vera, 04:39   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal. Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Paul Andre de Vera:   Through his two YouTube channels, SEO Video Show and DRE TV, Andre combines the best of both worlds in SEO and YouTube. He has a diverse background, having worked for 15 years in SEO, and he is also currently specializing in personal branding and public speaking. He balances his work as a digital marketing consultant with his full-time role as Workday's Search Marketing Global Lead. The SEO Show on YouTube: https://www.youtube.com/channel/UCf99ytepIJxWaTtH06KfkHA  Connect with Andre on LinkedIn: https://www.linkedin.com/in/paulandre  Follow him on Twitter: https://www.twitter.com/paulandre   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you use it effectively? If you want to create content that stays ahead of the curve, keeping up with the latest trends is an absolute must. And our guest has some insider tips to help you.  Having formerly held SEO roles at some of the world's biggest publications, Louisa Frahm knows news SEO. And she knows how to use trends to her advantage. Now, she's now a Trends Curator at Google. And she joins Loren Baker to discuss Google Trends and how you can use it to plan your content.  What makes Google Trends so useful is that it shows exactly what people have searched for in the last hour, or whatever time frame, catch hot news items, plan your marketing strategies, and more. Find out how to push your content to the top by using the unique features of Google Trends.   As Google Trends curators, we're data journalists. It's all about mining through so much data in terms of search queries and what people are interested in at any given time. It’s sifting through that and putting it together in an easy-to-understand way for the general public.– Louisa Frahm, 11:30 The real-time insights that you're getting from Google Trends, that just sets them apart from everything. –Louisa Frahm, 29:25 I really like the way that you can drill down on the local level to pull some of the trend information.–Loren Baker, 14:04   [00:01] – How Louisa landed a job at Google. [08:25] – What Louisa is doing now at Google Trends. [15:07] – What are Google Trends breakout modules? [16:05] – How news SEO professionals can benefit from Google Trends. [18:48] – Can Google Trends be used for forecasting future content? [20:32] – What is the difference between rising queries and top queries? [21:52] – How to use Google Trends to influence new product development. [24:09] – The example of bloating. [25:51] – What the difference is between 30 and 90 on Google Trends. [27:03] – A good way of going beyond keywords with head terms and long tail. [27:52] – A hack for the front end. [28:58] – Is there a difference between data on Google Trends vs Keyword Planner & Keyword Research Tools? [30:32] – Can you set alerts and can it be country-specific? [32:44] – A quick case study of water pills. [35:46] – Looking at trends that are tapering off. [38:25] –The urban dictionary challenge: top trending search on Google Trends now. [40:45] – Last-minute tips on using Google trends for the holiday season. [48:14] – What are breakout queries?   Resources Mentioned:  https://trends.google.com/ https://trends.google.com/trends/subscriptions   It is really interesting to match up the trends accordingly because I know in the world of SEO it's very easy for us to just make an assumption. –Loren Baker, 39:07 Specifically for news SEOs, Google Trends will really help you, especially in the rising queries, to find those breakout questions that people are searching for. – Louisa Frahm, 16:08 Google Trends really stood out from all of the other tools to me because of its real-time capabilities.– Louisa Frahm, 10:12   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Looking to keep up with what’s current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Louisa Frahm:   For the last seven years, Louisa Frahm has been mastering the art of SEO, on an agency level and in-house. Enterprise news SEO is her specialty.  A pop culture junkie, fun enthusiast, and believer in living life to the fullest. Connect with Louisa on LinkedIn: https://www.linkedin.com/in/louisa-frahm-67710922/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Neeva is a new search engine that promises a private and customizable experience, without ads. Think about it as an HBO subscription service - premium media without ads.  How will a paid search engine, with an ad-free experience, change SEO and the search landscape?   Sridhar Ramaswamy, Chief Executive Officer of Neeva, joins Loren Baker to discuss the impact this may have on users and SEO professionals. Neeva is all about reimagining search, which means creating a product that takes customers’ personal preferences into account. Their goal is to focus on their customers and the content they want to see, not what advertisers want them to see.  If you approach your marketing with this model in mind, you could uncover new opportunities to strategize for your brand and clients. Listen to this podcast to learn more.   We wanted to create a product that was just simply about users and giving them access to high-quality information. To a certain extent, this is like a throwback to how things were 20 years ago. Neeva is completely ads-free, no affiliate links with a small subscription fee.–Sridhar Ramaswamy, 01:18 About search being free -  if anything is free, you may not be paying for it from the money from your wallet but you're paying for it in other ways. With Google, we’re paying with the data that we're giving.–Loren Baker, 02:23 There is a big part of us that is really all about technology that needs to be much more focused on the customer, on the people. It should not be about exploiting them - it should be low-cost and worry-free.–Sridhar Ramaswamy, 47:05     [00:32] - What led to the launch of an alternative search engine. [03:16] - The ethical concerns of showing ads & the difference at Neeva. [09:33] - What it means to reimagine search. [12:22] - Neeva’s average user profile. [19:03] - The problem with personalized ads. [20:47] - Why an increase in Google competitors?t [25:25] - How hard is it to build a search engine? [29:06] - The systems that power Neeva. [30:24] - The funding behind Neeva. [31:09] - How many of the Neeva team comes from Google? [31:55] - Where Sridhar sees the subscription model going. [33:01] - Costco: the most amazing subscription business ever. [34:23] - The magic of offering bundles. [36:41] - How Neeva can partner with publishers. [39:07] - Where Sridhar sees SEO going if Neeva succeeds with its mission. [41:22] - The fun element of discovery on Neeva. [42:42] - Other advantages to the subscription model of Neeva. [45:48] - The story of how Costco’s hotdog keeps that 91% retention. [46:44] - More about the Neeva mission.     For us it's a little bit about just giving control back to you by having you look at the sites that you care about, giving you additional context.–Sridhar Ramaswamy, 10:44 I actually see more opportunity for a diversity of sites to thrive in a model like ours where it is more about taking the needs of individual customers into account as opposed to the current winner-take-all model for the important keywords that there are.–Sridhar Ramaswamy. 40:21 It was that aha! moment of “Everything that I put in Google is not anonymous,” so I think you're definitely filling a void that's needed in this space.–Loren Baker, 17:24   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Looking to keep up with what’s current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Sridhar Ramaswamy:   Sridhar is passionate about translating data into revolutionary tech businesses. Currently, he is the CEO and co-founder of Neeva, a consumer-focused, ad-free search service built with privacy at the forefront. As the former head of Google's advertising business, Sridhar has unmatched expertise in transforming data insights into new infrastructure, and he is eager to work with entrepreneurs for the next generation of software solutions for individuals and enterprises.   Connect with Sridhar on LinkedIn: https://www.linkedin.com/in/sridhar-ramaswamy/ Follow him on Twitter: https://twitter.com/ramaswmysridhar Visit https://neeva.com/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Are you getting the most out of your PPC campaigns?  Want to know what you should focus on in 2022?  Jeff Ferguson, honored as one of PPC Hero's "Top 25 Most Influential PPC Experts" for three years in a row, joins Loren Baker to talk about the biggest PPC trends that can help improve your strategy. In the coming year, businesses will no longer be able to rely on third-party tracking, which has become an industry standard over the years, requiring them to rely on first-party data. For those of you looking for guidance on how to manage this massive change, this podcast is for you.   In 2022, things are going to be very different. It's one thing where I really think people are not fully grasping how dramatically different this is going to be when Google pulls the plug. –Jeff Ferguson, 15:14 We've been telling people already to do whatever they can on that first-party side, like start yesterday. –Jeff Ferguson, 20:09 That's really the beauty of what we do, it changes from day to day. –Loren Baker, 09:24   [00:00] - A little about Jeff. [11:40] - What interesting changes happened in PPC this year and where is PPC going in 2022. [17:50] - What is first-party data? How do you switch from using third-party data to first-party data? [23:13] - Why are classic media planning styles returning? [24:19] - How programmatic advertising gets obtrusive. [25:10] - What can you do instead of programmatic advertising? [28:59] - An example of disconnected retargeting. [32:01] - Where you can use your first-party data for retargeting. [32:45] - What PPC opportunities are there instead of Google, Microsoft & Facebook? [39:53] - Does PPC really help with branding? [49:26] - Do you need to be on every platform? [56:09] - Jeff’s room, his stand-up bass, and becoming a UCLA professor.   Resources Mentioned: PPC Trends 2022 - https://www.searchenginejournal.com/ppc-trends-2022/   The problem is we get all these new tools that are fun and they're effective and they have a place for them. We think they're doing the work but we really have to go back to old-school marketing. –Jeff Ferguson, 48:41 I'm really trying to teach people not to become digital marketers but to become marketers that use digital. –Jeff Ferguson, 63:07 I don't think that a PPC campaign started chicken sandwich wars. I think there are people on social media talking about how long the line is, and that there are pickles, and it just exploded - and now in Santa Clarita, there are three Popeyes being built. –Loren Baker, 47:51   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal   Looking to keep up with what’s current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Jeff Ferguson:   Search Engine Journal columnist Jeff Ferguson has uncovered many sacred cows of SEO and paid media ad mismanagement through his legendary data research.  Besides being a partner at Amplitude Digital, a digital media advertising agency based in Los Angeles, he also leads classes at UCLA Extension on Advanced Digital Marketing and Search Engine Optimization. Visit: https://amplitudedigital.com/ Follow him on Twitter: https://twitter.com/CountXero Follow him on Quora: https://www.quora.com/profile/Jeff-Ferguson-1  Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jefftferguson/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Many large organizations already know it to be true: WordPress is a great CMS solution.  So what do enterprises need to know about WordPress SEO to be successful?  Shelly Fagin, Director of Growth Marketing & SEO for Credit Karma, joins Loren Baker to discuss how enterprise sites can best use WordPress. For WordPress to function smoothly, transparency, communication, and acknowledging wins are vital. This podcast is for you if you want to stay ahead of the curve, need to be flexible, and need to make quick adjustments. That’s what WordPress is known for.     I think WordPress has not stopped growing, and they're definitely going to be around for a long time, so it’s a worthwhile investment –Shelly Fagin, 57:11 Don't be afraid to invest in your hosting. It’s like the foundation of your site. It is so critical, and they are going to be your best friends if something ever happens. –Shelly Fagin, 55:44 WordPress is really only as great as what you put on top of it, so your theme and foundations are really important. –Shelly Fagin, 20:02   [00:00] - A little about Shelly. [08:39] - The typical relationship between devs and SEO professionals [09:05] - Tips on building trust with the development team. [15:50] - The approach to getting SEO features included in the website. [19:24] - Common myths around WordPress. [20:41] - What Shelly thinks about breadcrumbs. [24:45] - How it was when Gutenberg rolled out. [28:50] - Is WordPress as secure as other enterprise CMS solutions? [29:41] - Considerations when you’re using third-party plugins. [30:40] - What Shelly runs on the website enterprise level. [33:47] - WordPress vs. Wix, is there a competition? [37:37] - How important is Schema? [40:39] - Should SEO professionals be learning the ins and outs of WordPress a little more? [42:19] - An area where there is a shortage of SEO professionals. [49:25] - Shelly’s major requirements when looking for a web host. [51:41] - Where you can start learning specialized WordPress SEO.   A lot of SEOs feel like they bang their heads against the wall dealing with developers and big teams. But they, your dev teams, need to feel heard. –Shelly Fagin, 06:25 Please explore WordPress SEO and get experience as much as you can. There are so many really great brands and companies that need you.  –Shelly Fagin, 43:20 It's better to give a solution than just identify it. –Loren Baker, 49:00     For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Looking to keep up with what’s current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Resources mentioned in the episode: WP Command Line: https://wp-cli.org/ WordPress SEO Guide: https://www.searchenginejournal.com/wordpress-seo/ VIP & Parse-ly https://venturebeat.com/2021/02/08/automattics-wordpress-vip-acquires-parse-ly-to-bring-web-content-analytics-to-the-enterprise/   Connect with Shelly Fagin:   Shelly is Credit Karma's Director of Growth Marketing and SEO. A lover of the web since 1994, she has been developing websites since 2000, and she has been performing search engine optimization since 2005. Her daily challenges and constant learnings in the SEO industry keep her on her toes. She is a versatile marketer who is continually exploring new technologies and expanding her knowledge.    Connect with Shelly on LinkedIn: https://www.linkedin.com/in/shellyfagin/ Visit: https://shellyfagin.com/ Follow her on Twitter: https://twitter.com/shellyfagin   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Optimizing your WordPress website is a never-ending job.    But that doesn't mean it has to be hard or complicated.    Syed Balkhi, founder and CEO of Awesome Motive joins Loren Baker for a discussion around tools that will make your WordPress SEO simpler.   With a community-first approach, Syed's team was able to solve users' problems, partner with other tools, or build tools for free. The value at the core of their success? If they helped others win, they won as well.    Learn more about the tools they developed, the secrets of their success, and how Awesome Motive and their full suite of WordPress tools became industry leaders.     “We give people the freedom to do the advanced things that they want to do and that's what we've really built before.” - Syed Balkhi, [14:26]   “I remember the early days when WordPress came out, I was telling people I'm going to become a blogger. They said what are you doing? Why? You have to create new content every day? Are you crazy? I said, ‘Let’s do it!’” - Loren Baker, [33:36]   “Our goal is to fight inequality through education. This is why everything you see on WP Beginner is free. We don't charge for courses, there are hundreds of videos for free that we create and I believe that helps level the playing field and creates a better tomorrow.” - Syed Balkhi, [48:56]     [00:00] - A look at Syed Balkhi, Awesome Motive, and their impressive WordPress brands [03:44] - Why is on-site search important? [07:09] - What’s unique about All In One SEO? [16:25] - Opt-in Monster & other cross-platform tools [18:58] - Does TrustPulse work? [20:04] - What is Sugar Calendar, and how does it work? [22:15] - How Syed describes most of their plugins [23:02] - Using Seed Prod for faster landing pages and sites [24:28] - How WPBeginner began and what Syed learned doing it [33:57] - The “aha!” moment with WP Beginner [35:04] - How Opt-In Monster started [37:41] - How Syed got into analytics and MonsterInsights [42:06] - The core culture of Awesome Motive [42:47] - How does WPBeginner Growth Fund work? [47:53] - How Syed gives back through Pencils of Promise   --- “The beginner tools, we made it beginner-friendly - that was our first goal. But we also have the power tools because it's really built for us the migrating sites and the redirects.” - Syed Balkhi, [13:26]   “Don't try to be everybody to everyone. You might end up drifting away from your core value. That's when business growth starts slowing down.” - Syed Balkhi, [39:56]   “I might not be the smartest person in the room but I'm smart enough to know what I don't know and smart enough to bring people in that know what I don't know, so we can work together and come to a solution at the end of the day.”- Loren Baker, [40:27]   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal   Looking to keep up with what’s current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Syed Balkhi:     The mission of Syed Balkhi is for small businesses to have a level playing field. More than 19 million websites use his software to grow and compete with the big boys. More than 100 million people read his blogs every year to increase their website traffic, sales, and conversions!   Connect with Syed on LinkedIn: https://www.linkedin.com/in/syedbalkhi/ Follow him on Twitter: https://twitter.com/syedbalkhi Pencils of Promise: https://pencilsofpromise.org/  Visit: https://awesomemotive.com/about/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Would you like to get high-level leads? Who doesn’t!     Using surveys as a lead generation and brand awareness strategy can be very effective.    Join Shelley Walsh, Special Projects Editor at Search Engine Journal and Founder, Loren Baker, as they use our State of SEO 2021 Report as a case study. (You can find a copy here: https://www.searchenginejournal.com/state-of-seo/)   They discuss the why, how, and challenges of our latest survey from a content marketing perspective.    Developing a good report is more than numbers; it's also about connecting with the right people, getting good data, building your audience, and reaching them in various ways. Listen as they share how this survey has increased the success of gated content and considerations when publishing something like this on your own.   We were looking to find something that would assert that industry authority that we had and something that would get us not only good page views but also links as well. –Shelley Walsh [09:54]   Having unique data is always a real plus point, and one of the real benefits of it is the fact that they are natural linking machines. –Shelley Walsh, [13:22]   The value of building your own audience, whether you're a company, ecommerce, a publisher, is that building up an email list or a customer list that you can revisit in more ways than one. –Loren Baker, [31:26] [00:00] - A little about Shelley [08:51] - Why SEJ decided to publish a massive piece of content, the State of SEO [15:30] - How many SEO professionals were surveyed and how that led to quality results [18:06] - Tactics that generated extensive media coverage, conversation, and backlinks [20:17] - How Shelley designed the State of SEO survey to be useful and actionable [24:49] - What challenges Shelley had and what she learned from doing this study [31:22] - Is it worth it for ecoms or publishers to build their own audience? [33:26] - How to leverage your audience for responses  [35:40] - Creating and using your own audience vs. using those owned by others [39:19] - How Shelley and SEJ encouraged readers to respond [41:16] - Comparing survey tool UX and how to choose the right one [43:57] - What a survey design needs to be successful [50:00] - What made the difference when publishing the results? [53:11] - One of the classic rules in advertising applied [55:14] - What people never mention about content repurposing and branding [58:52] - Where do Shelley and Loren find their most valuable marketing insights? [01:03:27] - Using surveys for lead acquisition [01:05:14] - Questions to ask yourself when planning surveys [01:06:20] - How to get good data even if you’re a small business Try to think about something different for each channel and approach it in a different way so that it's giving people a reason to check out all the different avenues. Give a slightly different approach in each one. –Shelley Walsh, [58:38]   What really matters is that you know if you're producing content that nails your concepts and you've got a really strong concept of value. –Shelley Walsh, [43:57]    If you've done a study or survey the first time, don't give up.  By continuously doing it, people start to expect it, and it starts to grow. –Loren, [01:08:29]   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal   Looking to keep up with what’s current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Shelley Walsh: Content marketing consultant Shelley Walsh is a Special Projects Editor at Search Engine Journal. Since founding ShellShock, her team has produced content that has attracted hundreds of links and gone viral. Having a passion for new challenges and learning new things has driven her to achieve success. She enjoys spending time at the pool, reading, biking, or climbing hills during her free time. Follow her on Twitter: https://twitter.com/theshelleywalsh  Connect with Shelley on LinkedIn:  https://www.linkedin.com/in/shelleywalsh/ Visit: https://shellshockuk.com/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Google ranking factors are usually a hot topic of debate in the SEO industry.     While Google has confirmed a few ranking factors and signals, there is a lot of speculation and bad information out there about what is, what might be, and what definitely is not a ranking factor.    So the Search Engine Journal team set out to separate fact from fiction.    Join Search Engine Journal’s Assistant Editor Anna Crowe and founder Loren Baker as they give you the facts, so you can aim your SEO strategy for the biggest impact on this special edition of the Search Engine Journal Show.   Whether you’re attempting to understand the latest algorithm update, improve a site’s rankings, or boost conversions, understanding how the search engine works and where you fit in the ecosystem can result in a much better strategy, a smoother user experience, and more high-quality traffic.    We're talking about a few key ranking factors from the ebook, how the book was put together, and what it means for you.   This started back in November 2019, so this is how long this ebook has been in the works. The goal really was to become the SEO Mythbusters on what is and what isn't a ranking factor. We wanted to come up with something more defined by facts and not just based on opinion and commentary. –Anna Crowe [04:44]   There are tons of studies out there, but whenever you actually get into the meat of those studies, a lot of it is opinion or cause and correlation types that don’t necessarily ring true to what Google's statements are, what's in their patents, or what's confirmed from the voice of John Mueller or Danny Sullivan. –Anna Crowe  [07:51]   A good chunk of our time, I’d probably say, maybe even 60 percent of it was spent researching before we actually began writing this piece. –Anna Crowe [09:32]   ​​ [00:00] - What Anna does at SEJ and her digital marketing interests [02:33] - What Google Ranking Factors: Fact or Fiction covers [02:52] - Are there still only 200 Google ranking factors? [03:41] - What led to creating this book? [04:14] - The methodology behind Google Ranking Factors [07:26] - Why this book took almost two years to write [08:24] - What Anna learned from researching the various ranking factors [09:57] - How did Google algorithm updates affect the research behind the many ranking factors? [11:07] - How might continuous mobile scrolling change website visibility in the search results? [14:30] - Are Easter eggs a Google ranking factor? [16:54] - Is word count a ranking factor? The final verdict [21:51] - What is Query Deserves Freshness, and does content freshness affect website rankings? [28:27] - Is E-A-T a ranking factor? [29:55] - Are links a ranking factor? [34:37] - The gray area of domain and site age as a ranking factor [37:30] - Is the Better Business Bureau (BBB) a ranking factor? [38:50] - What is the difference between Google Quality Rater Guidelines and a ranking factor? [42:14] - The interesting panini analogy by Loren [43:57] - The main takeaways from reading the book The more you understand how the Google algorithm works, the better you can deliver an amazing piece of content to the user. –Anna Crowe [10:20] It's about science, so it's interesting to learn how the algorithm works. But it's more important to realize that the goal really is to build a better page for the user. –Anna Crowe [44:27] The purpose of this Ranking Factors ebook is to demonstrate that yes, there are all these ranking factors, but they evolve. In the end, it's really just about the user, and the goal is to make sure that your website is an amazing experience for them. –Anna Crowe [45:11]   It sounds like the life of an SEO has been mirrored into this project in terms of keeping up with everything. –Loren Baker [11:09]

Have you ever thought of using Snapchat for marketing?   Snapchat is more than a camera tool and social media network  – it's also a keyword discovery engine!    Matt McGowan, Director and General Manager of Snap Inc Canada, joins Loren Baker to discuss Snapchat trends and how marketers can reach, influence, and engage millions of Snapchat users.   Aside from discovering and exploring trends that can help you drive better engagement, Matt will share how Snapchat Lenses are the future of augmented reality. This means an evolution of customer engagement for your business.   During this podcast, you'll learn more about this unique platform and how you can leverage imagery and other customer-engaging features into your marketing.   “Reinventing the camera represents our greatest opportunity to improve the way people live and communicate. It has empowered people to express themselves, live in the moment, and have fun together.”  –Matt McGowan [06:55]   “At the end of the day, it's all about discovering and exploring trends. You'll be able to find what topics perform well on the platform to help you drive better engagement.” –Matt McGowan [19:05]   “Augmented reality is here to stay. It's a tool that you can use it to help you communicate, it's a tool you can use for entertainment purposes, and it's also a utility.” –Matt McGowan [27:02] [00:00] - A little about Matt [05:08] - What differentiates Snapchat from competitors? [08:47] - What is the Discover section? [09:39] - How movie production studios can use Snapchat for their marketing [10:29] - How old are Snapchat users? [13:05] - The core principles that Snap was built upon [16:03] - How Snapchat is connected to search marketing and content marketing [15:54] - How Snapchat trends work [19:52] - Five ways marketers can utilize the data from Snapchat [20:07] - How you can take advantage of obscure holidays on Snapchat [24:55] - Google, augmented reality, and Snapchat [27:55] - Where the new Spectacles come into play [28:51] - The new scan function [29:22] - How the camera is becoming more and more powerful [32:56] - Snapchat’s new software: Lens Studio [33:28] - Snapchat’s certification programs [36:13] - Different Snap scenario opportunities for marketing  [45:09] - How the Snapchat Creator Marketplace works [56:21] - How Loren and Matt first connected in the early days of SEJ “Because it's not gonna live forever, because it's ephemeral, I feel more comfortable in general sending a picture of me at the moment. It's not like my best picture. It’s not going to be like you're not going to find it in search engine results pages at some point in my career. It’s not like I need to get rid of a blemish or change my hair. This is just a picture of me communicating to you, what I’m doing and how I’m feeling.” –Matt McGowan [15:09]   “I can't think of a faster platform to see something trending than within a tool like Snap. Just the ability to be able to pull that data as a marketer excites me because I can see what people are using from a day-to-day perspective when they're describing things and writing about things.”  –Matt McGowan [17:13]   “Augmented reality is probably the next in the evolution of computing. There’s an evolution of customer engagement in a world where we're still often home much more than we have been in the past. It connects those flat, boring websites with the consumer in a very engaging fashion.”  –Matt McGowan [34:22]   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal   Looking to keep up with what’s current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Matt McGowan:   Matt is the Director and General Manager of Snap Inc. Canada, the camera company that owns Snapchat. In addition to working at Google, McGowan has held leadership positions at Incisive Media and Adestra. Former New Yorker living in Ontario, Matt has worked alongside entrepreneurs, executives, venture capitalists, and more. Matt has developed his knowledge and skills and become the business professional he is today through working with these professionals.  Connect with Matt on LinkedIn: https://www.linkedin.com/in/mcgowan/ Visit: https://www.snapchat.com/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Looking to open or grow new marketing channels for your business?    Pinterest is now considered a top search engine as posts can be optimized to drive organic traffic.   Lindsay Shearer, the owner of Pins4Profit, joins Loren Baker to discuss how to make Pinterest one of your most profitable marketing channels.    There's no other search engine that offers quite a visual experience as Pinterest. you can save posts, and come back later to purchase them. It's got a really unique element to it that people love.   This podcast episode will help you see the opportunity and learn how to grow your business with Pinterest.    “People are finally starting to warm up to this idea that yes in fact it is more of a search engine than a social media. It still has elements of both social media engagement and things like that but it's much more categorized based on your keywords and your search intent.​​” –Lindsay Shearer   “We've had such good success with Pinterest because my background and my mind thinks like an SEO.” –Lindsay Shearer [00:00] - What do people think about Pinterest? [01:08] - How Pinterest is more of a search engine [02:09] - How Lindsay became a Pinterest marketer and lead generation expert [04:51] - How to rank Pinterest posts and boards [06:43] - What are Pinterest’s search volumes? [11:03] - How to get started with a Pinterest strategy  [12:48] - What kinds of businesses work well on Pinterest? [14:08] - Making native images and communities work on Pinterest [16:41] - Is there a direct-response component to Pinterest for ecommerce or B2C sites? [19:28] - Behavior of organic vs paid content on Pinterest [19:57] - How effective is Pinterest marketing in terms of paid ads? [23:05] - How many visitors can you get from Pinterest? [26:10] - What kind of businesses are killing it right now? [26:37] - Funnel structures that work well for Pinterest [28:24] - Using video on Pinterest [29:59] - Pinterest demographics [36:58] - How to optimize Pinterest boards to rank on Google [41:43] - What should people avoid doing on Pinterest?  [43:58] - What kind of content doesn’t do well on Pinterest? [47:04] - Where do you go to learn more about using Pinterest for business? “It has this long-term staying power too that's another huge key point. If you share things on Instagram or any other social site, they're gone in 24 hours. Pinterest stuff stays forever.” –Lindsay Shearer   “It’s pretty amazing that for non-branded and branded terms that have extremely high search volume, I'm seeing Pinterest boards rank on the top page above the fold the top three on Google at the same time so there's actually the ability to rank your own board for a lot of very popular queries.” –Loren Baker

Are you considering a site migration?   Migrations are a challenging - and sometimes dreaded - step in SEO.    With site migrations, chances are you're going to run into technical issues and nine times out of ten there's not enough time to fix everything before launch. The key is to build a good relationship with your developers, working together to solve critical issues.   Cody Gault, Website Migration Lead at Conductor joins Loren Baker for this migration episode. We have some great questions left from an SEJ Webinar we had with Cody a while back, along with some new topics to help you with your next big update.   This episode is perfect for anyone who is migrating platforms, changing URLs, updating branding, or trying something new for their website.    At the end of the day, the more crawls you do, the closer you can get to what the site will actually look like in a live environment. –Cody Gault   Do the 301 redirects. It’s the gospel. With canonical, Google may or may not honor it. –Cody Gault   About half of site migrations are about finding the technical side of issues, and the other half is about having a team that can solve them and works well together. –Cody Gault     [00:00] - About Cody and how he got started performing website migrations [02:41] - Cody’s first big migration: An International website migration [05:04] - How can broken link 404 reports help you identify and fix website issues? [05:29] - How to preplan a website migration and reduce the risk of making mistakes [07:05] - How to prioritize redirects and take some of the work out of site migrations [07:49] - Common website migration mistakes [10:06] - Should you immediately redirect old URLs to the new ones? Or use canonicals before redirecting? [13:32] - Do 301 redirects slow down your site? [17:05] - Is it better to change the title tags and meta descriptions or leave them as is? [18:57] - Timing your website changes and how that affects rankings [20:36] - How to test a site’s usability and performance prior to migration [23:40] - The biggest things hurting your CWV & website performance [26:11] - How much traffic should you expect to lose when you migrate a website? And how long until your traffic recovers? [27:40] - What happens if you lose most of your traffic after a migration? [30:16] - Why is the old domain still indexed in Google? [32:31] - What are some commonly overlooked parts of a migration or mistakes? [37:41] - How to work with dev teams during migrations and how to handle technical SEO issues [43:36] - The amount of time Cody focuses on site migrations   “You can learn so much from those broken link reports. I think it's amazing that you can connect those dots, fix them, and benefit from them post-migration.” –Loren Baker   “Every issue I have is prioritized high, medium, low, and I go in with the understanding that not all of them are going to be fixed.” –Cody Gault   “Talk to your developers to see what they can open up for you and then run with it.” –Cody Gault   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal   Looking to keep up with what’s current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Cody Gault:     Cody Gault is the Website Migration Lead at Conductor. As a result of his involvement in many migration projects, he has carved a niche in the industry. He shares insights on common site migration issues so you can be prepared to handle them.   Connect with him on LinkedIn: https://www.linkedin.com/in/codygault0010/ Visit Conductor: https://www.conductor.com/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company?   Do you need insights on how to approach online visibility?   When it comes to SEO, success often depends not on what you do but on how you do it.   Eli Schwartz, the author of the book "Product-Led SEO,” joins Loren Baker on this episode to discuss long-term SEO strategies and how to implement an SEO mindset throughout your company.   Instead of offering step-by-step guidelines and techniques, this discussion digs into the logic and theory of SEO as a whole.   “What I call product-led SEO is taking many, many steps back and asking these questions:     Why is a search user going to find us?  How is the search user going to experience our website?  Is there a reason that Google should send search users to us?  When our audience finds us, will they fall into some sort of funnel?” –Eli Schwartz   “Many times engineers aren't at all sold on SEO, so therefore, you have to get them to care to do something for you that doesn't actually benefit their bonus or benefit the way they're going to be measured.   That's more important than a win, because if you get someone to care about your goals and you can scratch their back, and they'll scratch your back, that helps you further down the road.” –Eli Schwartz      [0:00] -  How Eli started and how SEJ led him down the path to his book [02:41] - Where Eli spent most of his career [04:12] - What he learned working for a company like Survey Monkey [04:53] - What VPs and Chief Product Officers generally think about SEO [06:06] - How Survey Monkey was in 2012 with no SEO but a lot of brand value [06:33] - What caused Eli to change his entire approach to SEO? [08:00] - The reason why he says “no” to some clients  [09:23] - When does it make sense to hire an SEO consultant? [11:01] - Things to look out for besides communicating with CTOs and engineers [11:34] - What Eli does in initial conversations with clients [14:47] - Steps to becoming an insider of a company you consult for [16:04] - Why in-house SEO is broken? [17:41] - How Eli approaches each new client [19:06] - The way most companies think of SEO [20:31] - Why it’s so much better to hire a consultant than staff-out? [23:46] - Where do consultants fill the gap? [25:24] - What led Eli to the Bay area? [27:39] - Eli’s mentor positions [29:42] - Highlight chapters in Eli’s book “Product Led SEO” [30:57] - What is product-led SEO? [33:28] - What does SEO need to move away from? [35:12] - The big picture you need to see [36:51] - Getting buy-in in with the rest of the marketing team [37:23] - What Eli learned about goals [40:02] - Advantages of being in-house at Survey Monkey [44:48] - When Eli did SEO on his own name and discovering the world-famous epidemiologist [50:56] - The story behind the Twitter handle @5le       “The reason I wrote the book was that I wanted to change the conversation on what SEO is. Product-led SEO is not at all something I invented or coined; it’s just a way of approaching SEO.” –Eli Schwartz   “Can you get the job done? Is there a buy-in? Even if you cannot do that 100 percent before you sign the contract, see what you can do. What’s going to be able to move the needle to get buy-in and to get champions within the company to communicate that accordingly.” –Loren Baker   “I think SEO needs to move away from this conversation of where am I ranking, what are my keywords and focus on who are my users and why should I build for them.” –Eli Schwartz

Do you want to understand search patents better?   With the various Google white papers that come out and the changes in their patents, keeping up could be a task. Ultimately, we are interested in understanding SEO, where it is going, and how it will affect our business.   Bill Slawski, of SEO by the Sea and Go Fish Digital, joins Loren Baker on this episode to discuss Bill's hobby of dissecting Google, Bing, and other search-related patents – and what they mean.   While patents change, Google is doing a much better job right now of picking up video and audio, not just written anymore. Image search has also been getting smarter.   Learn how this knowledge can keep you a step ahead of the competition and help future-proof your SEO with ethical, long-term strategies.   “You don’t need to have a brand mention to have value.” – Bill Slawski    “Even if your site isn't branded, having rich information will help Google understand it and regard it as a trustworthy resource” – Loren Baker    [0:00] -  How Bill started [04:15] - How companies like Google have decided to change our reality [05:19] - What Microsoft was doing that got Bill into patents [06:51] - Was it more difficult to find a patent search back then? [08:00] - How Google uses content vs. how we think of content [08:39] - How many patents does Bill see come to fruition? [09:49] - The tweet on the metrics Google has patented to rank entities [10:14] - The book example [11:19] - The skyscraper example [12:52] - The augmentation patent and what’s it about [13:33] - The script that you feed Google [15:35] - When Google introduced the Same As [16:47] - Should you include competitors to backup the Same As? [17:56] - How image search has become smarter [19:15] - Bill’s writeup on Detecting Brand Penetration Over Geographic Locations [20:12] - When Google acquired Skybox and what it had to do with images [22:47] - Why the unbranded results of a car insurance company ranked much higher [24:49] - Are brands ranking factors for search engines? [26:00] - How patents apply to SEO at the end of the day [32:20] - How Google can see how a product has evolved over time [35:18] - What this means for unbranded sites [36:29] - Other patents Bill has seen that are important right now  [36:53] - What Bill didn’t expect about patents [37:55] - Search in audio and video [40:49] - Searching for real-time results vs. links (Bill’s earthquake example) [42:43] - How Google considers content vs. what younger people think about content [43:29] - The limousine company story [44:48] - The mistake other SEO professionals make [46:49] - What Google has been saying since 1999 [47:36] - The Baltimore campaign [54:45] - How to spread your entities’ influence [62:56] - The story about the Reznor brand and how it relates to entities [65:02] - What surprised Bill about the brand entity patent [66:59] - What Google does when your search results aren’t getting clicks “We're living in a time where not all content is written anymore.” – Loren Baker   “We're no longer going to look for your quote in knowledge graphs. We’re going to search for audio and video.” - Bill Slawski

Have you claimed your Google Knowledge Panel?   Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors?   Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance of entity building with Google's Knowledge Graph.   In SEO, the goal is to package our content in a way that educates Google so that it can answer user queries in the most credible way.   As you build your brand, Google considers your entity (preferably your home page) as the first explanation of who you are, what you do, and who your audience is. Once it realizes that, you can present corroborating sources/links to support your brand.   “This is a niche within the SEO industry where the technique might be the same, but the order of priority is quite different. There are certain mistakes that may occur that you have never seen before since it's such a specific area of work.” - Jason Barnard   “Google is a child that really wants to understand and our job is to educate it.” - Jason Barnard      [0:00] - What the Brand SERP Guy means and why you should be thinking about your brand SERPs [03:02] - Other opportunities from a front page real estate perspective [03:29] - If you're missing this on your home page, Google might have issues understanding your site. [04:21] - The value of Twitter boxes on brand SERPs [04:49] - Value of video boxes on brand SERP [06:09] - What Google is actually looking at in terms of engagement [06:37] - Why you should be building your brand strategy from the SERP outwards [07:36] - An example of managing negative reviews on a site [07:51] - What brand SERPs really provide you [09:21] - Why brand SERPs go outside of just searching for your brand name [10:32] - How important is it to look at specific branded product names?  [11;06] - What Jason advises you to take a look at [11:58] - All about unbranded SERPs [13:59] - How Jason sees companies compensating for their lack of entity building with paid campaigns [14:45] - The interesting thing about Google ads and the strategies you need to put into place [15:42] - What you really should be looking at the end of the day [15:49} - The concept of leapfrogging [18:35] - How the knowledge panel is an interesting part of the brand SERP [20:04] - How Google is like a child [23:35] - Where your entity home should be [24:09] - How contradictory information becomes a problem [25:47] - The concept of reconciliation [27:01] - Why getting a Wikipedia entry is easier said than done [27:41] - Other ways that someone can look into their entity besides Wikipedia [29:29] - What should be your trusted source [30:30] - How LinkedIn is credible from a knowledge graph perspective [31:34] - How Bing and Google collaborate [33:05] - Other good webmaster tools and search engines [37:53] - Next step in entity building and building it into company culture [38:36] - How google is centralizing entities into the main knowledge graph [40:57] - Hot to get your entities understood by Google better [42:14] - The experiment with Boowa and Kwala [45:16] - Building up the parallel dimension [45:57] - How to rank when you pivot to a new identity [47:11] - What happens when Google trusts you [53:12] - What Jason advises against [54:22] - Where listeners can find more about Jason [56;05] - Jason as a musician and a digital marketer [63:04] - Jason sings for Loren! [63:20] - Loren attempts to sing, too! “​​In the world of SEO, there's no way that you can learn everything and stay on top of everything. It's just impossible, but if I can learn a little bit about what everyone else is an expert at, yeah, and also share that with thousands of people at one time, I've not only done a little bit better for myself but I've helped to educate quite a lot out there and bring your story to everyone else.” – Loren Baker

Are you a link builder or digital PR pro, or you’re just getting started? This episode of the Search Engine Journal Show is for you.    Get insights on smart linking, performing highly targeted link outreach, and link metrics, from none other than Bibi the Link Builder.   Bibi Raven talks with Search Engine Journal Founder Loren Baker about forms linking, writers vs automation, and also training teams and individuals to "scale" link building.   You’ll also get to meet Hilda the Hen, too.   “With link building, you should leave your ego at the door.” – Bibi Raven   “Taking the time to ask for something is so underrated in the world of outreach and link building.” – Loren Baker    [0:00] - How Bibi started her link building business   [3:49] - Why few people truly understand link building [4:58] - Bibi’s philosophy [5:48] - Does it work to focus on metrics? [6:05] - Type of link building Bibi does and what makes her different [8:05] - What she does before reaching out to prospects [8:38] - PR vs link building [10:20] - Tactics to cut through the noise with bloggers & journalists [11:58] - Who Bibi hires [12:33] - Target multiple publishers or build relationships with a few? [13:33] - Is scaling everything? [13:49] - Who do you target with outreach emails [17:16] - The approach Bibi likes doing now [17:49] - One of the most successful campaigns Loren has done [19:14] - What Bibi recommends when training teams  [20:20] - What you should and shouldn’t be saying in your outreach [21:21] - Percentage of pitches she typically get a response from [22:20] - What Loren learned on his campaign on listicles [24:16] - The power of asking  [26:23] - Why people don’t like link building [28:39] - What she likes about Ahrefs [30:24] - An idea Bibi has on cats and dogs [32:12] - Case study: What would Bibi do to get started? [35:15] - The importance of image link building [35:52] - Loren's experience with beauty schools from a link perspective [37:14] - The most overlooked & underrated search engine  [39:03] - Tip on what you should be focusing on for SEO this year [39:25] - One of the most detrimental forms of duplicating content [40:22] - Can Google identify if a backlink is paid or not? [41:44] - Red flag patterns [42:44] - What sites to avoid [43:44] - Does she ever match clients together? [46:46] - About being honest in your prospecting [48:14] - How picking up natural links is the best kind [49:36] - Is it harder to build links for B2B? [49:51] - Is there such a thing as a boring niche?  [50:48] - How do you approach a very niche client? [53:20] - How to grow your business if you don’t have a lot of clients [55:06] - What’s the difference between link building & digital PR [56:03] - Pitching to executives on LinkedIn vs emails [56:50] - The best link Bibi ever built [58:03] -  Automating quality link building and the tool she uses [1:00:00] - Metrics to consider when prequalifying prospects [1:03:07] - Prospecting angles in link building [1:04:30] - How you will learn a lot  [1:07:23] - Bibi’s other hobbies   “The human aspect is still very strong. We think about the prospects, and what they are interested in.” –Bibi Raven   “Just try something different. Don’t be afraid, do it consistently and you’ll discover a way that works for you. So many people are so scared to send something out, so you should just try.” –Bibi Raven

We are already in Q3, which means the holiday shopping season is just around the corner. Are you prepared for the season's code freezes with site migrations?   Being a part of the conversation before a migration happens is great... until you get an email saying, "Hey, we've made a change, but why is traffic dropping?". Is migration PTSD setting in? Senior Technical SEO Specialist, Nik Ranger of Studio Hawk talks with Search Engine Journal Founder Loren Baker on the Search Engine Journal Show about potential issues to look out for in site migrations and why it's important to prioritize SEO fixes, especially before and after holiday season. No one has time to deal with end of year code freezes.

What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly.   It takes creativity to overcome the challenges of working regionally. We’re here in person today to talk with Diana Martins, an SEO Analyst with Hostgator, which offers shared, reseller, virtual private server, and dedicated hosting.  Diana joins Loren Baker, the Founder of Search Engine Journal, to talk about the challenges and opportunities of creating a targeted and successful campaign in Latin America.   “Localization is very important because creating the content itself is a challenge. You can't rely solely on translation since you may say something that is inappropriate in another language. It is easy for the user to tell when they are reading translated content.” – Diana Martins

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. Mark has been involved in a few adventurous and notable projects over the years including launching a billboard to find a date, DateMark.co.uk, and selling Christmas Trees online during the pandemic. He shares how he comes up with his ideas and how to use SEO and PR to launch a successful brand. Join us to learn how to get coverage during the holidays using Digital PR and social engagement, plus the challenges of launching an ecommerce Christmas tree shop, and how to do digital PR yourself, successfully!  

Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company based in Alexandria, Virginia. She leads and develops the key SEO initiatives on fool.com, including short-term and long-term SEO goals and objectives with measurable performance results. Throughout her career, Alli has helped businesses in various industries, including finance, education, retail, automotive, and healthcare, develop a content strategy to grow their acquisition funnel through organic search. Join us as Loren and Alli talk everything from content strategy, evergreen and news content, backlinks, syndication, brand reputation and so much more.  

Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in here career, Gisele started exploring formats of linkable content and testing content that was outside the norm. That’s when she realized there was a need for creative content in SEO and link building strategies. In this episode, Giselle shares her creative process for building a successful link building campaign utilizing design and ways to bridge the gap between SEO and PR.    

Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a successful SEO audit. What makes a website stand out? Are you – or your clients - making an elaborate effort to make your presence known? With Joe’s vast experience collaborating with the world’s largest Fortune 500 companies and Silicon Valley Startups, strategy development and in-depth SEO analysis are right up in his alley. In this episode, Joe enlightens us with often-forgotten SEO auditing issues, like: how to recognize your limitations, having a strategic vs. tactical mindset, establishing best practices, and so much more!  

SEO and E-commerce Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we'll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure. If you feel this show gives you the tools to improve your SEO and create brand awareness, make sure to subscribe not to miss any episode. Leave a five-star rating, review, and share to help more entrepreneurs grow their businesses. 

In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search Awards, including 5X most recent Best Integrated Agency. AimClear’s differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.

Frederick Vallaeys joins Loren Baker to talk about PPC and automation trends introduced by the ad engines. Automation is everywhere – but what does it mean for practitioners? Are we being replaced by machines? How can we reskill to remain valuable to our clients/organizations?

Nicky Wake, founder of The Search Awards, joins Search Engine Journal founder Loren Baker to discuss the story of how she got started in the industry awards space, the growth of Search Awards in the U.K. & EU, and the expansion globally into the U.S.

Mark Traphagen, VP Product Marketing & Training at seoClarity, joins Search Engine Journal founder Loren Baker to discuss SEO automation. No longer a luxury add-on, automation is essential. Learn more about Edge SEO (the ability to make site changes “in the cloud” without involving IT or dev) and Cloudflare Workers – and whether this is the future of SEO, at scale.

Loren and Simon will be discussing Simon's SEO journey from the publisher side at AOL (TechCrunch & HuffPo) to his current "marketplace SEO" focus at Trader Interactive and previously with ForRent.com, and then a bit on working with smaller teams to efficiently get the SEO job done. Simon Heseltine is the VP of the award winning Audience Growth at Trader Interactive (Best In-House Team of 2020 at the Global Search Awards)

Google's Developer Advocate, Martin Splitt joins Search Engine Journal Founder Loren Baker in this live Q&A about Google Core Web Vitals, the delay to June for the Page Experience Update, and other overall performance and speed needs for websites to better compete within Google and convert users.

Nik Sharma, of Sharma Brands joins Search Engine Journal Founder Loren Baker to talk about the best chat, email, loyalty, and other ecommerce apps you can use, how they work, and how they help with long-term customer retention after the initial SEO sale.

In this episode, Loren Baker talks with Arsen Rabinovich, Founder & Managing Partner at TopHatRank, about WordPress SEO, often overlooked SEO issues, site migrations, and much more.

Loren Baker interviews Melissa Fach, a long-time SEO consultant and former editor of Search Engine Journal, about her move from being an SEO consultant and search industry content editor to taking on a massive change – going in-house to manage enterprise SEO content at Cox Automotive.

How does affiliate marketing tie in to SEO? More than you'd think. Google algorithm updates have led to mega affiliates and their listices ranking higher than ever. How do you get your product or service in the mix? Adam Riemer joins Loren Baker to discuss affiliate marketing, the state of the affiliate industry and crossing the streams of SEO and Affiliate Marketing.

Loren Baker hosts Navah Hopkins, host of SEJ's Ask a PPC column and Director of Paid Media at JustUno. Expect Loren & Navah to dive into remarketing, tracking ROI and other questions & answers coming from the SEJ Show audience.

We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are still impersonal and not as helpful as we had hoped they would be. Dr. Michelle Zhou, co-founder and CEO of Juji, Inc, as well as inventor of IBM Watson Personality Insights, joins us to talk about her belief that in order for Chatbots to be effective, they need to include cognitive intelligence that is both empathetic and responsible.

Looking for great ad opportunities on social networks other than Facebook? Learn all about the targeting options, ad placements, best practices, and caveats within Pinterest, Snap & TikTok.

How much Google knowledge and SEO experience is needed for Apple or Android app store optimizations? Turns out plenty. In Friday's episode, Jackie Chu of Uber will be discussing ASO and how SEO's may have an upper hand when it comes to the optimization of apps as some SEO knowledge spills over into the world of ASO.

Amy & Loren will be answering questions from Amy's eSummit's PPC Master Class, which can be viewed here : https://www.searchenginejournal.com/presentations/

How are you preparing for the Core Web Vitals transition in May? How are you managing the mobile-first index transition? What steps do you take to assess the impact of an algorithm update? How do you get ahead of algo updates? What can you do to minimize negative impact?

Bing Webmaster Tools may be one of the most overlooked items in an SEO's toolbox. Not only can you submit your site via Bing to Bing, Yahoo and DuckDuckGo, but you can also use BWT's internet toolsets to get a better understanding of how Bing crawls and views your site, and an idea on ways to optimize for overall SEO performance.

On today's episode of the SEJ Show, Brent Csutoras is joined by Thomas Kramer, Co-Founder, COO at Paladin Software & Measure Studio and Sarah Galvez, Director of Social Media and Audience Development at Biden for President. Sarah talks us through many aspects of the campaign, from tactics to strategy, while Thomas gives some insight into how they approached data tracking and interpretation.

On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on trends in News Search, what John feels will be a News Search focus in 2021 and a little bit about NewzDash.

Chris Brogan and Brian Clark both join SEJ's Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an audience and launch several ventures or businesses by understand your audience and their wants & needs.

On today's Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what's important and what's changing for Google My Business and Local Search in 2021. First off, they discuss the recent add-ons for Google My Business for auto dealers when it comes to inventory. Second, the ability to sync Google My Business and Google Merchant Center to highlight products available at different locations. Then they get deeper into things like Service Areas, safety precautions, combatting spam and other happenings within GMB management. Today's episode of the Search Engine Journal show is dedicated to Hamlet Batista.

Loren Baker's guest today on the SEJ Show LIVE will be Cindy Krum, Founder of Mobile Moxie. Cindy and Loren will be discussing Passages, Sub Topics, Loss of clicks to Google stuff, and the Future of SEO!

Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether it's still relevant. - What does Black Hat SEO mean? - What is Black Hat linking? - If an enterprise company or a large agency pays a vendor for a link, are they now a Black Hat agency? - I thought Black Hat was more so hacking & taking advantage of plugin vulnerabilities, and not reaching out to publishers. - If no one knows what it means, why are we still using these labels?

On today's episode of the Search Engine Journal Show, Loren will be talking to the host of SEJ eSummit's SEO Masterclass, Keith Goode of IBM, about enterprise SEO, setting up process, teams, training teams and anything else that Loren & Keith can think of.

Loren & Upasna will discuss the importance of a Product Management mindset for implementing successful search strategies in all SEO. Likewise, Upasna will be discussing her course and tips on speaking and getting speaking gigs in SEO.

Ashley Berman Hale will be joining Loren Baker today to discuss the opportunities to grow your personal brand, your career and "giving back" in today's episode of the Search Engine Journal show.

Loren & Amanda will jumping into quite a bit of topic matter on local search including: How has Google My Business changed in the past year? What are some of the missed opportunities in GMB? How does the connection between onsite content & GMB visibility work? How can a brick & mortar effectively track foot traffic back to Google searches? Click to Collect, is this a local search KPI? Recommendations for streamlining GMB certification. Local Search: Tips for location page optimizations? What to avoid with local on-site SEO? Is localized expert content effective and scalable?

SEJ's Loren Baker discusses Google E-A-T, implementation of authority signals both on-site and off and other cool SEO stuff with Lily Ray from Path Interactive.

Talking ecommerce SEO, the holiday push, Black Friday & Cyber Monday SEO along with what you can do during your site's holiday code freeze with Raj Nijjer of GoDaddy, Yext & Yotpo.

This week on the Marketing O'Clock podcast, the team covers Twitter's new conversation settings, a major Google glitch, and Google's new People Cards. The post Twitter Allows Users to Limit Replies & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

On the latest episode of Marketing O'Clock, as uncertainty about TikTok's future in the U.S. grows, Instagram launches its new video feature Reels. The post Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

On this week's episode of Marketing O'Clock, Quora announced lead generation forms for advertisers, the New Bing Webmaster tools are complete, and more. The post Quora Launches Lead Generation Forms for Advertisers & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

The Marketing O'Clock team discusses Hulu's new self-serve ad platform, Spotify video podcasts, the Search Console update for Google News Traffic, and more. The post Hulu Launches Ad Manager Beta & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

This week on Marketing O'Clock, we cover the Twitter hack that rocked the world, new Google Ads features, and Google Analytics predictive tools for advertisers. The post Twitter Hack Compromises Verified Accounts & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

Producing a successful podcast requires mastering many moving parts. Here are tips on how to keep your shows engaging and appealing to listeners. The post What It Takes to Run a Podcast with Marketing O’Clock [PODCAST] appeared first on Search Engine Journal.

In this podcast episode, we talk about the correlations between metal and SEO together with fellow metalheads in the search industry. The post Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST] appeared first on Search Engine Journal.

Search Engine Journal Founder Loren Baker on what's working in SEO and content, managing an agency during a pandemic, and the best link building tool. The post Updating Content, News SEO, Time on Site & More with Loren Baker [PODCAST] appeared first on Search Engine Journal.

Brian Harnish talks about how to approach SEO audits today and some tips for delivering reports that drive the most business value for clients. The post The Importance of an SEO Audit with Brian Harnish [PODCAST] appeared first on Search Engine Journal.

Alex Valencia talks about the art of doing webinars, why simply writing blog posts isn't always a smart idea for law firms, and more. The post Legal SEO & Content Tips, Unlearning Bad Habits & More with Alex Valencia [PODCAST] appeared first on Search Engine Journal.

Conversions shouldn't be the only end-goal of PPC. Susan Wenogard talks about why we need to look beyond the clicks and begin building sales pipelines. The post Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST] appeared first on Search Engine Journal.

Technical SEO consultant Jamie Alberico talks about working with dev teams, advocating for accessibility, being a value-oriented SEO, and more.  The post Technical SEO, Thinking Like a Robot & More with Jamie Alberico [PODCAST] appeared first on Search Engine Journal.

Hamlet Batista talks about how deep learning is transforming the way SEO tasks are being automated and the benefits of learning Python. The post Automating Your SEO Tasks with Hamlet Batista [PODCAST] appeared first on Search Engine Journal.

Learn more about Mary Davies and her passion for user experience and social media, being actively involved in the SEO community, and advocating for others. The post Improving UX for SEO, Cringe-Worthy Social Media & More with Mary Davies [PODCAST] appeared first on Search Engine Journal.

Hreflang is essential for international sites, yet often implemented badly. Bill Hunt talks about how to approach it the right way. The post Everything Hreflang with Bill Hunt [PODCAST] appeared first on Search Engine Journal.

Get inspired by Alan Bleiweiss's insights on sustainable SEO, contributing positivity during these challenging times, and more. The post Sustainable SEO, Forensic Audits, Top Tools & More with Alan Bleiweiss [PODCAST] appeared first on Search Engine Journal.

Here's how to think about ranking in relation to SEO decision-making, according to Mark Traphagen of seoClarity. The post How SEOs Need to Be Thinking Differently About Ranking with Mark Traphagen [PODCAST] appeared first on Search Engine Journal.

Discover best practices for running a 100% remote company from the co-owners of Search Engine Journal's parent company. The post How to Adapt Your Existing Business to Go Virtual [PODCAST] appeared first on Search Engine Journal.

Geoff Atkinson talks about dynamic rendering, how it helps search engines index JavaScript websites faster, and more. The post The Importance of Dynamic Rendering with Geoff Atkinson [PODCAST] appeared first on Search Engine Journal.

In episode 189 of The Search Engine Journal Show, SEJ's Brent Csutoras interview Geoff Atkinson, Founder and CEO, Huckabuy. They talk about dynamic rendering, how it helps search engines index JavaScript websites faster, and who can benefit from this solution.

Casie Gillette explains the impact customer experience is having on search and digital marketing as a whole. The post The Impact of Customer Experience on Search with Casie Gillette [PODCAST] appeared first on Search Engine Journal.

Miranda Miller shares much-needed practical insights on working remotely, her thoughts on writing and content marketing, and more. The post Working Remote During COVID-19, Content Writing Tips & More with Miranda Miller [PODCAST] appeared first on Search Engine Journal.

Chris Long talks about why it's important to understand how Google, you and your customers might view your website. The post Understanding How Google Views Your Website with Chris Long [PODCAST] appeared first on Search Engine Journal.

Davis Nguyen talks about customer testimonials – specifically how to get them and how to get the most out of them. The post Getting the Most From Customer Testimonials with Davis Nguyen [PODCAST] appeared first on Search Engine Journal.

Guest: Garrett Mehrguth

Online marketing veteran Adam Riemer shares his thoughts on affiliate marketing trends, crazy PR stunts, and more. The post Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs with Adam Riemer [PODCAST] appeared first on Search Engine Journal.

Greg Finn, Andrea Cruz, and Sam Ruchlewicz talk about what the Google Partners changes mean for agencies and clients. The post What Google Partners Changes Mean For Agencies & Clients [PODCAST] appeared first on Search Engine Journal.

Digital marketing consultant Peter Leshaw talks about how Google's SERPs are changing and what you need to pay attention to. The post The Changing Landscape of Google’s SERPs with Peter Leshaw [PODCAST] appeared first on Search Engine Journal.

Shelly Fagin talks about her passion for technical SEO and web dev, why she enjoys educating clients, and more. The post Geeking out on Technical SEO, Audits, Web Dev & More with Shelly Fagin [PODCAST] appeared first on Search Engine Journal.

Brent Csutoras talks about the evolution of social media, the rise of SEJ, and his fascinating journey in the industry. The post Brent Csutoras on the Evolution of Social Media, the Rise of SEJ & His Fascinating Journey [PODCAST] appeared first on Search Engine Journal.

Ryan Jones of Razorfish shares his insights on ranking factor nonsense, machine learning, why you should build websites, and more. The post Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST] appeared first on Search Engine Journal.

WrightIMC's Tony Wright also offers tips for industry newcomers, aspiring conference speakers, and would-be writers, and more. The post Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] appeared first on Search Engine Journal.

Greg Finn talks about the top paid search strategies that B2B companies should focus on in 2020. The post B2B Paid Advertising in 2020 with Greg Finn [PODCAST] appeared first on Search Engine Journal.

Lily Ray talks about what to do when recovering from a Google core update or SEO performance is declining. The post Recovering from a Google Core Algorithm Update with Lily Ray [PODCAST] appeared first on Search Engine Journal.

Mike Grehan of Acronym shares his insights on learning how to rank, information retrieval, the death of SES, and more. The post Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] appeared first on Search Engine Journal.

Jesse McDonald of IBM talks about the difference between a topic-focused strategy and a keyword-focused strategy. The post The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald [PODCAST] appeared first on Search Engine Journal.

Google's John Mueller also talks about technical SEO, content, communicating with SEOs, and more. The post Google’s John Mueller on Structured Data, Speed, Disavows, Legacy Penalties & Much More [PODCAST] appeared first on Search Engine Journal.

Joe Martinez talks about the approach to ads on YouTube, how to have success with video today, and so much more. The post The Value of Video in Marketing Today with Joe Martinez [PODCAST] appeared first on Search Engine Journal.

Julie Joyce talks about paid links, cheap link building ideas, growing and then scaling back her agency, and more. The post Julie Joyce on Paid Links, Top Tools, Cheap Link Building Ideas & More [PODCAST] appeared first on Search Engine Journal.

The latest episode of Marketing O'Clock covers Google's BERT update, Twitter's decision to end political advertising, and more. The post Google’s BERT Update, Facebook News, Twitter Political Advertising & More [PODCAST] appeared first on Search Engine Journal.

Here's why it's important to focus on your brand being discoverable for SEO and why the marketing funnel is broken. The post Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] appeared first on Search Engine Journal.

This week's episode of Marketing O'Clock tackles Google's conversion by time reporting, new Facebook ad placements, and more. The post Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week [PODCAST] appeared first on Search Engine Journal.

Get inspired by Barry Schwartz's exceptional work ethic, no nonsense approach to covering SEO news, and more. The post Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] appeared first on Search Engine Journal.

This week's episode of Marketing O'Clock covers new tools for LinkedIn admins, audience targeting for Google search, and more. The post Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] appeared first on Search Engine Journal.

Amy Bishop of Cultivative talks about audience targeting in paid search and what PPC marketers can do to succeed. The post Audience Targeting in Paid Search with Amy Bishop [PODCAST] appeared first on Search Engine Journal.

Aleyda Solis shares her secret to staying productive despite her hectic traveling and speaking schedule. The post Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] appeared first on Search Engine Journal.

Frederick Vallaeys discusses how to take better control of your paid search campaigns with automation layering in Google Ads. The post Google Ads & Automation Layering with Frederick Vallaeys [PODCAST] appeared first on Search Engine Journal.

Brian McDowell of BloomReach shares his insights on enterprise ecommerce SEO, mobile search, and the power of respect. The post Brian McDowell on Enterprise Ecommerce SEO, Mobile & Respect [PODCAST] appeared first on Search Engine Journal.

Brad Geddes highlights the importance of ad testing and how to leverage it in order to improve your PPC performance. The post The Importance of Ad Testing with Brad Geddes [PODCAST] appeared first on Search Engine Journal.

Brett Tabke shares the lessons he's learned from running Pubcon, what's in store for Google, and why content still matters. The post Brett Tabke on Pubcon Turning 20, Anger at Google & The Power of Content [PODCAST] appeared first on Search Engine Journal.

WordStream's Navah Hopkins shares valuable insights on how to approach and optimize keywords in paid search campaigns today. The post Keyword Theory in the World of PPC with Navah Hopkins [PODCAST] appeared first on Search Engine Journal.

Kevin Gibbons of Re:signal shares his insights on building, growing and rebranding an SEO and content marketing agency. The post Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST] appeared first on Search Engine Journal.

Dave Davies shares his insights on the evolution of SEO, building your brand, conference speaking, and more. The post Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST] appeared first on Search Engine Journal.

Learn how Express Writers CEO Julia McCoy escaped a religious cult and built a successful business. The post Julia McCoy on Writing, Persistence & Building a Million-Dollar Company [PODCAST] appeared first on Search Engine Journal.

Milestone's Michelle Robbins shares her insights on the future of SEO – what is important and where things are going. The post Where Search & SEO Are Heading in 2020 and Beyond [PODCAST] appeared first on Search Engine Journal.

Melissa Fach shares her thoughts on content, managing communities, and helping people break out. The post Melissa Fach on Content, Managing Communities & Helping People Break Out [PODCAST] appeared first on Search Engine Journal.

Get tips on predicting the ROI of SEO and learn how to get the data you need for your projections. The post Predicting the ROI of SEO [PODCAST] appeared first on Search Engine Journal.

Get to know Microsoft's Purna Virji – her career journey, real-life struggles, and lessons she's learned along the way. The post Microsoft’s Purna Virji on Lifelong Learning, Lifting Others & Positivity [PODCAST] appeared first on Search Engine Journal.

Discover how data plays into digital marketing and the importance of democratizing marketing data across all disciplines. The post Keith Goode on How Data Plays Into Marketing [PODCAST] appeared first on Search Engine Journal.

Eric Enge offers advice on building and selling an agency, communicating the value of SEO, and more. The post Eric Enge on Growing & Selling a Successful Digital Agency, SEO, Content & More appeared first on Search Engine Journal.

Learn how to boost local SEO with Google My Business and the tricks that will help you get ahead.  The post Boosting Local SEO with Google My Business [PODCAST] appeared first on Search Engine Journal.

Kelsey Jones talks about her 12-year journey as an SEO pro and what she’s learned along the way. The post Kelsey Jones on Creativity, Living on Hope & Hustle, and Launching a Successful Business [PODCAST] appeared first on Search Engine Journal.

Here's a three-step framework for creating a sustainable content strategy for search and how to analyze content Google favors. The post How to Approach Content Creation for SEO [PODCAST] appeared first on Search Engine Journal.

Eli Schwartz talks about enterprise SEO – the challenges involved and how to achieve success internally at your company. The post Enterprise SEO Tips for Success with Eli Schwartz [PODCAST] appeared first on Search Engine Journal.

Learn how you should approach international SEO and the top considerations when internationalizing your website. The post International SEO Considerations with Aleyda Solis [PODCAST] appeared first on Search Engine Journal.

Chatbots can be extremely effective. Discover how you can make the most out of chatbots on Facebook Messenger. The post Chatting About Chatbots with Virginia Nussey [PODCAST] appeared first on Search Engine Journal.

Here's what's been happening in search for the past year and what you should be looking forward to. The post SEO in 2018: Uncut & Unfiltered [PODCAST] appeared first on Search Engine Journal.

Find out what SEO aspects you should take into consideration when preparing for Google's mobile-first index. The post Are You Ready for Google’s Mobile-First Index? [PODCAST] appeared first on Search Engine Journal.

Find out how automation can help PPC managers efficiently improve their campaigns today and beyond. The post The Role of AI and Automation in Paid Search [PODCAST] appeared first on Search Engine Journal.

In this podcast episode, Charles Farina discusses the valuable features within Google Analytics that are worth taking advantage of this year. The post Google Analytics Features You Need to Pay Attention to in 2018 [PODCAST] appeared first on Search Engine Journal.

Tim Soulo of Ahrefs talks about keyword research that's geared toward SEO and content marketing. The post Keyword Research & Content Marketing for SEO in 2018 [PODCAST+GIVEAWAY] appeared first on Search Engine Journal.

Andy Crestodina talks about the latest blogging statistics and trends. The post Top Blogging Trends: Longer, Fresher Content & More Images [PODCAST] appeared first on Search Engine Journal.

Christi Olson of Bing discusses the current state of voice search and what we can expect in the future. The post Are You Ready for a Voice Search Future? [PODCAST] appeared first on Search Engine Journal.

DeepCrawl's Jon Myers explains how you can harness data from various sources to get a comprehensive overview of your website. The post How to Make Search Data the Center of Your Universe [PODCAST] appeared first on Search Engine Journal.

Yext's Raj Nijjer shares insights on why and how businesses should optimize for local, mobile and geo data. The post Intelligent Search: Optimize Your Business for Local, Mobile & Geo Data [PODCAST] appeared first on Search Engine Journal.

Forensic SEO consultant and industry veteran Alan Bleiweiss talks about the importance of educating and setting expectations with SEO clients. The post How to Educate Your SEO Clients & Set Expectations [PODCAST] appeared first on Search Engine Journal.

Clayton Johnson of The HOTH shares insights on link building, content, and how the industry has changed over the years.  The post The Unusual Branding Strategy That Made This SEO Company a Success appeared first on Search Engine Journal.

Google's Gary Illyes on how to prepare for a mobile-first index and ensure your mobile website will rank well. The post Gary Illyes on How to Get Ready for Google’s Mobile-First Index appeared first on Search Engine Journal.

Joe Sinkwitz joins Search Engine Nerds to talk about share strategies that will help you succeed in influencer marketing. The post Influencer Marketing Strategies for Success [PODCAST] appeared first on Search Engine Journal.

Dan Faggella joins SEJ's Brent Csutoras to share tips and learnings on building and selling a subscription-based website. The post How to Build and Sell a Subscription-Based Company [PODCAST] appeared first on Search Engine Journal.

Marc Poirier of Acquisio joins SEJ's Brent Csutoras to talk about how artificial intelligence and machine learning impacts online marketing. The post AI. Machine Learning. What’s the Impact on Digital Marketing Today? [PODCAST] appeared first on Search Engine Journal.

John Doherty talks about how to qualify potential SEO leads and setting expectations with these leads on Search Engine Nerds. The post John Doherty on Qualifying SEO Leads & Setting Expectations [PODCAST] appeared first on Search Engine Journal.

Find out how your paid search efforts can lead to bigger and better payoffs in this Search Engine Nerds episode. The post Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] appeared first on Search Engine Journal.

Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how to ensure its success. The post Why Aren’t You Using Remarketing Yet? [PODCAST] appeared first on Search Engine Journal.

Kelsey Jones and Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social media, and real life examples of how audits have made a difference in a website's visibility. The post Best Practices for 2017 SEO Audits [PODCAST] appeared first on Search Engine Journal.

Kelsey Jones and Raven Tools co-founder Jon Henshaw talk about why page speed affects SEO, the pros and cons of AMP, and how a mobile-first index ties into putting the user first when it comes to the search and website experience. The post “Why Page Speed is So Important to SEO” via Jon Henshaw [PODCAST] appeared first on Search Engine Journal.

In this pilot episode of Search Engine Nerds, Kelsey Jones is joined by Zeph Snapp to talk about best practices for creating Spanish versions of websites. Zeph and Kelsey discuss what you need to do before getting started, whether translating content is better than creating new content, and what to keep in mind when it comes to international SEO. The post What Are The Best Practices in Creating Spanish Versions of Websites? [PODCAST] appeared first on Search Engine Journal.

We look forward to learning more with you as we continue our podcasting journey with Search Engine Nerds! The post Announcing Search Engine Nerds, a Rebranded Search Podcast appeared first on Search Engine Journal.

SEJ Founder Loren Baker joined SEJ ThinkTank on February 8th to share link building strategies for those less-than-exciting industries. Check out this post for a full recap of his presentation, including slides and a video. The post Link Building for “Boring” Industries [Webinar Recap] appeared first on Search Engine Journal.

In this new working world and with the constant changes in technology, how do we keep ourselves from burning out? Kathleen Garvin and Amanda Russell join Marketing Nerds to share their insights on how to avoid burnout in this digital age. The post How to Avoid Digital Burnout [PODCAST] appeared first on Search Engine Journal.

How does a brand find the “why” behind the “what” with social media insights? In this episode of Marketing Nerds, Caitlin Rulien is joined by John Donnelly III of Crimson Hexagon to chat about better understanding what customers are saying on social media. The post Brands and Social Media Insights: Finding the “Why” Behind the “What” [PODCAST] appeared first on Search Engine Journal.

Amazon and e-commerce expert Robyn Johnson joins Kelsey Jones to share the latest insights and best practices for Amazon SEO. The post How to Kick Ass at Amazon SEO With Robyn Johnson [PODCAST] appeared first on Search Engine Journal.

In this episode of the Freelancers Forum series, SEJ editors Kelsey Jones and Danielle Antosz share tips for moving from a hustle mentality of fear to one of time management and triumph. The post Freelancers Forum #10: Getting Out of the Hustle Mentality appeared first on Search Engine Journal.

Danielle Antosz, SEJ's Features Editor, and a full-time freelancer, joined SEJ ThinkTank webinar series to talk about finding freelance clients. If you are looking for ways to succeed in freelancing, there are plenty of insider tips that you can learn from her presentation. The post How to Find Freelance Clients [Webinar Recap] appeared first on Search Engine Journal.

In this episode, SEJ's Social Producer, Caitlin Rulien, chats with Noelle Federico of Dreamstime.com. They discuss brands who are rocking Instagram, how to gauge success, and apps to help along the way. The post Noelle Federico on How to Really Stand Out on Instagram [PODCAST] appeared first on Search Engine Journal.

Kelsey Jones speaks with Simon and Edward from Blue Array on what the upcoming Mobile Interstitial Penalty from Google is, how to check to see if your site has been affected, and how a mobile-first world has affected UX. The post What Is the Google Mobile Interstitial Penalty? [PODCAST] appeared first on Search Engine Journal.

Erin Robbins of Ginzametrics talks with SEJ Executive Editor Kelsey Jones about why sales and marketing should actually work together, and how the personal relationship building of sales is something that could serve digital marketing departments better. The post Erin Robbins on How Sales and Marketing Can Use Search Data to Communicate Better [PODCAST] appeared first on Search Engine Journal.

As host of Janes of Digital and part of the Bing Ads Global Community Engagement team, Frances Donegan-Ryan speaks with Kelsey Jones on how talking about issues in race, gender, and diversity in our industry can make us stronger, as well as what to do when you see harassment happening. The post Raising Awareness for Diversity in Tech With Frances Donegan-Ryan [PODCAST] appeared first on Search Engine Journal.

If you have considered marketing your brand on Reddit, you have likely heard the horror stories. The AMAs gone astray or the sad attempt Pilot made at using a meme to promote their own brand. The horror stories are enough to scare away many a marketer. Here’s the thing – you CAN market on Reddit. But only if you approach the audience the way they like to be approached. This week, our SEJ ThinkTank webinar series welcomed back Brent Csutoras, the Chief Social Media Strategist for SEJ and a Redditor of more than a decade. If you are looking to succeed […] The post How to Successfully Market on Reddit [Webinar Recap] appeared first on Search Engine Journal.

In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews and how to use them to drive ROI. The post Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST] appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Kelsey Jones was joined by Brody Dorland, co-founder of DivvyHQ, to talk about how to craft a content marketing strategy, what types of content you should be creating for your industry, and how to repurpose your content. The post Crafting the Perfect Content Strategy with Brody Dorland [PODCAST] appeared first on Search Engine Journal.

Loren Baker, the Founder of Search Engine Journal, joined the SEJ ThinkTank on November 30th to share his link building expertise. This is a full recap of his presentation, including a video. The post Link Building: Strategies & Resources [Webinar Recap/Podcast] appeared first on Search Engine Journal.

When it comes to marketing, it's all about how we talk to each other. Geoffrey Colon joined SEJ Executive Editor Kelsey Jones to discuss how communication and emotion affect marketing and the impact of voice search on our industry. The post The Evolution of Marketing with Geoffrey Colon [PODCAST] appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Brent Csutoras, SEJ's Chief Social Media Strategist, joined SEJ Executive Editor Kelsey Jones to talk about how to manage multiple online businesses effectively. The post How to Own Multiple Online Businesses with Brent Csutoras [PODCAST] appeared first on Search Engine Journal.

In this Marketing Nerds episode, SEJ Features Editor Danielle Antosz was joined by Kerry Jones, Associate Marketing Director at Fractl to talk about how to responsibly create content around news and hot button topics. The post Kerry Jones on Creating Content Around Hot Button Topics #MarketingNerds [PODCAST] appeared first on Search Engine Journal.

When it comes to making the most out of your SEO budget, content and page speed matter. Here are cost-effective ways of creating custom content and improving page speed straight from the experts. The post Cost-Effective Ways to Create Content and New Content Trends for 2017 appeared first on Search Engine Journal.

Effective brand marketing is not only about knowing what works now, but also preparing for what's coming in the future. Here are upcoming trends to consider when planning out your content marketing strategy. The post Get Ahead of the Marketing Race with Storytelling & Faster Page Speed appeared first on Search Engine Journal.

In this episode of Marketing Nerds, SEJ Founder Loren Baker was joined by Chris Boggs, Founder of Web Traffic Advisors, to discuss building internal SEO agency teams and how to set them up for success. The post Chris Boggs on Setting Up Internal Agency Teams for Success [PODCAST] appeared first on Search Engine Journal.

These 2016 Pubcon interviews reveal ways you can make the most out of Facebook Live and Snapchat to amp up your social media engagement and add to the mix of your company's social media marketing strategy. The post Two Social Media Marketing Experts Discuss Facebook Live & Snapchat appeared first on Search Engine Journal.

At Vegas Pubcon 2016, SEJ Chief Social Media Strategist Brent Csutoras sat down with Zeph Snapp of Altura Interactive to discuss how to effectively translate content to reach international markets. The post Reach Other Markets With Translated Content: An Interview With Zeph Snapp appeared first on Search Engine Journal.

In this Pubcon interview, Jim Boykin, CEO of Internet Marketing Ninjas, sat down with Loren Baker, SEJ’s Founder, to talk about Google's Penguin update and how it affects disavows. The post Google’s Penguin Update and Disavow Links: An Interview With Jim Boykin appeared first on Search Engine Journal.

Microsoft Senior Training Manager Purna Virji sat down with SEJ Executive Editor Kelsey Jones to talk about voice search and AI for content marketing. The post Using Voice Search & AI for Content Marketing: An Interview With Purna Virji appeared first on Search Engine Journal.

We get to the bottom of some of the finer details of Penguin in this interview with Google's Gary Illyes. The post Penguin Questions & Concerns Cleared Up: An Interview With Google’s Gary Illyes appeared first on Search Engine Journal.

In this episode, we talked about the dreaded slow season every freelancer faces, including how to prepare for it. Read excerpts below or listen to the full episode at the top of this article. The post How to Accommodate for Slow Freelancing Periods | Freelancers Forum #9 appeared first on Search Engine Journal.

It’s in your best interest to keep page speed high, but not for the reasons you may think. The post Fast Page Speed Equals Higher Profits: An Interview With Fili Wiese appeared first on Search Engine Journal.

Eric Enge, CEO and Founder of Stone Temple Consulting, discusses machine learning and its impact on SEO The post Machine Learning & Its Impact on SEO: An Interview With Eric Enge appeared first on Search Engine Journal.

In this Pubcon interview Bill Hunt, President of Back Azimuth Consulting. sat down with Kelsey Jones, SEJ's Executive Editor, to talk about HREFLang, what it means for international SEO, and discuss some of the pitfalls SEOs face. The post How to Use HREFLang Correctly: An Interview with Bill Hunt appeared first on Search Engine Journal.

Telling your story more visually is a compelling way to get people’s attention in an age of dwindling attention spans. Learn more here. The post How to Attract an Audience With Visual Storytelling With Debra Jasper via @wonderwall7 appeared first on Search Engine Journal.

Peter Leshaw and Brent Csutoras discuss marketing automation: process flow, personalization, and how to go over and above what your clients need. Peter also shares his favorite tools to automate his processes. The post Marketing Automation Best Practices with Peter Leshaw [PODCAST] appeared first on Search Engine Journal.

Speaking with Duane Forrester about the future of mobile web technology - Does it rest on Accelerated Mobile Pages (AMP) or Progressive Web Apps? The post Accelerated Mobile Pages or Apps? An Interview With Duane Forrester appeared first on Search Engine Journal.

At Vegas Pubcon 2016, Brent Csutoras, Chief Social Media Strategist at SEJ, sat down with Annie Cushing, the ultimate go-to person about analytics and founder of Annielytics, to talk about the power of analytics. The post The Power of Analytics: An Interview with Annie Cushing appeared first on Search Engine Journal.

At Vegas Pubcon 2016, Brent Csutoras, the Chief Social Media Strategist at SEJ, sat down with Aleyda Solis, International SEO Consultant & Founder of Orainti, to discuss the challenges specific to international SEO. The post Tackling International SEO Challenges: An Interview with Aleyda Solis appeared first on Search Engine Journal.

Learn how to overcome the challenges of in-house SEOs in this exclusive interview. The post Challenges of Big Brand In-House SEOs: An Interview with Nakul Goyal appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Christina Baldassarre of Zebra Advertisement joins Caitlin Rulien to talk about how to build a bigger brand online. They take a look at why branding matters, as well as tips we can apply when working on our own website and personal branding. The post How to Build a Bigger Brand Online with Christina Baldassarre appeared first on Search Engine Journal.

John Jantsch and Kelsey Jones discuss important concepts around SEO: whether or not linkbuilding is bad, why creating a content strategy is important for SEO, and what John's favorite tools are for research and staying up-to-date in the industry. The post John Jantsch on How to Use SEO For Growth #MarketingNerds [PODCAST] appeared first on Search Engine Journal.

Join Amanda Russell, Debbie Miller, and Kelsey Jones as they discuss their most awkward networking experiences, how they feel more confident networking, and what to do to feel less uncomfortable when meeting new people at conferences or networking events. The post How to Network Like a Boss on #MarketingNerds appeared first on Search Engine Journal.

In this Marketing Nerds episode, Tom Anthony of Distilled talks about the future of search and how it can help SEOs understand where the industry is moving. The post Tom Anthony Talks About the Future of Search on #MarketingNerds appeared first on Search Engine Journal.

In this episode of Marketing Nerds Brent Csutoras, was joined by Heidi Young, the principle engineering lead at Oslo, to discuss the future of conversational search and how AI could help create a true virtual assistant. The post New #MarketingNerds: The Future of Conversational Search w/Heidi Young appeared first on Search Engine Journal.

In this Marketing Nerds episode, WordStream founder, Larry Kim, talks about expanded text ads and how advertisers can implement them into their campaign. The post What’s New in Google AdWords? #MarketingNerds appeared first on Search Engine Journal.

In this Marketing Nerds episode, Boz Boschen of ndp joins Caitlin Rulien to talk about how far social advertising has come over the last several year. The post How Social Media Advertising Has Evolved appeared first on Search Engine Journal.

In this Marketing Nerds episode, Cynthia Price of Emma talks about what works best in email marketing, as well as some brands who are doing it right. The post How to Build Successful Email Marketing Campaigns With Cynthia Price of Emma appeared first on Search Engine Journal.

To celebrate the 100th episode of Marketing Nerds, we rounded up the favorite episodes of the SEJ Team. Join us as we take a look back at our past episodes. The post The SEJ Staff Picks Their Favorite #MarketingNerds Episodes appeared first on Search Engine Journal.

In this Marketing Nerds episode, François Goube talks about the importance of data in SEO, how you can use it to prove ROI, and more. The post François Goube Shares Why Data is so Important in SEO appeared first on Search Engine Journal.

In the 100th episode of Marketing Nerds, Jenise Henrikson shares the humble beginnings and journal of making Search Engine Journal grow as a publication. The post The Growth of SEJ Since 2013 #MarketingNerds appeared first on Search Engine Journal.

In this week's episode of Marketing Nerds, I am joined by Mike Roberts, Founder and CEO if SpyFu, a very popular and effective Keyword research tool. We talk a little about where the concept of SpyFu came from, its evolution, and some of the unique ways you can use the tools information to improve your marketing efforts. The post SpyFu CEO Mike Roberts on How to Spy on Your Competitors appeared first on Search Engine Journal.

In this #MarketingNerds episode, radio personality Shannon Hernandez talks about Facebook Live and what it can offer to businesses. The post Facebook Live Engagement with Shannon Hernandez #MarketingNerds appeared first on Search Engine Journal.

I sat down with Kathleen Garvin to talk about how to create content your audience will actually want to engage with - which is no easy task! The post Kathleen Garvin of Penny Hoarder on Creating Engaging Content and #ChewbaccaMom #MarketingNerds appeared first on Search Engine Journal.

In this Marketing Nerds episode, Mary Bowling of Ignitor Digital and LocalU shares what businesses should be focusing on when optimizing for local SEO. The post Mary Bowling on How to Optimize for Local SEO, Including Voice & Mobile Search appeared first on Search Engine Journal.

In this Marketing Nerds episode, Jim Dicso of SundaySky shares what makes content personalization cool vs. creepy; and how to do it right. The post Jim Dicso on The Fine Line Between Cool vs. Creepy Content Personalization appeared first on Search Engine Journal.

In this Marketing Nerds episode, Brent Csutoras sits down with Marcus Tandler of OnPage.org to talk about TF*IDF, one of Google's earliest ranking factor. The post Understanding TF*IDF: One of Google’s Earliest Ranking Factors appeared first on Search Engine Journal.

In this Marketing Nerds episode, Erica McGillivray talks about nurturing and growing a community around your brand, as well as its benefits. The post Erica McGillivray on Nurturing and Growing a Community #MarketingNerds appeared first on Search Engine Journal.

In this Marketing Nerds episode, "Global Content Marketing" author Pam Didner shares how to build a content marketing strategy for global audience. The post Strategies in Global and Effective Content Marketing with Pam Didner appeared first on Search Engine Journal.

In this new Freelancer Forum on Marketing Nerds, Kelsey and Danielle shares different ways to find clients, as well as tips and tools that works for them. The post How to Find Clients: Freelancers Forum #8 appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Twitter Marketing Strategist Madalyn Sklar shares tips for better engagement, images, and community building on Twitter. The post How to Succeed at Twitter Marketing with Madalyn Sklar appeared first on Search Engine Journal.

In this Marketing Nerds episode, Cynthia Johnson shares how multi-location businesses can build comprehensive social media strategy. The post How to Create a Social Media Strategy for Multiple Locations with Cynthia Johnson appeared first on Search Engine Journal.

In this Marketing Nerds, Mindy Weinstein of Bruce Clay Inc. talks about the changing landscape of search. Download and listen now! The post Mindy Weinstein Talks About the Changing Search Landscape on #MarketingNerds appeared first on Search Engine Journal.

In this Marketing Nerds episode, Pamela Lund of That Pam Chick shares how you can build a comprehensive marketing plan for your brand. The post Pamela Lund on Creating a Comprehensive Marketing Plan appeared first on Search Engine Journal.

In this #MarketingNerds episode, NYT best-selling author Sally Hogshead shares how you can make your brand fascinating and stand out from the crowd. The post How to Make Your Brand Fascinating with NYT Best-Selling Author Sally Hogshead appeared first on Search Engine Journal.

In this episode of #MarketingNerds, Joost de Valk of Yoast joins Brent Csutoras to talk about WordPress, SEO, and Plugins. The post Joost de Valk (aka Yoast) Talks WordPress, SEO, and Plugins on #MarketingNerds appeared first on Search Engine Journal.

In this Marketing Nerds episode, WEBRIS founder Ryan Stewart talks about identifying outreach opportunities and how to write the perfect pitch. The post Ryan Stewart on How to Identify & Pitch Outreach Opportunities #MarketingNerds appeared first on Search Engine Journal.

James Loomstein talks about the difference between automation and personalization, when automation works and when it might not be the best choice, and more. The post Marketing Automation with James Loomstein on #MarketingNerds appeared first on Search Engine Journal.

In this Marketing Nerds, Casey Markee of MediaWyse shares what BLE beacons are, how they can affect search, and what lies ahead. The post Casey Markee on How BLE Beacons Will Affect Search #MarketingNerds appeared first on Search Engine Journal.

In this Marketing Nerds episode, Director of Sales and Events Jessica Cromwell shares how you can build you brand by hosting live events. The post How to Build Your Brand by Hosting Live Events #MarketingNerds appeared first on Search Engine Journal.

Content Marketing Institute founder Joe Pulizzi joins features editor Danielle Antosz to talk about CMI's recent B2B Technology Content Marketing benchmark report, as well as how to create engaging content. The post Joe Pulizzi on Creating Engaging Content & The Latest B2B Technology Content Trends #MarketingNerds appeared first on Search Engine Journal.

CopyPress CEO Dave Snyder shares why publishers and organizations need an editorial calendar in this week's episode of Marketing Nerds. The post Dave Snyder on Why Publishers Need an Editorial Calendar #MarketingNerds appeared first on Search Engine Journal.

In this episode of #MarketingNerds, Kelsey Jones and Danielle Antosz talks about when to take the leap to full-time freelancing. The post Freelancers Forum: How to Make the Leap to Full-Time Freelancing #MarketingNerds appeared first on Search Engine Journal.

Steve Guberman breaks down what Google's Tag Manager is, what it can do for publishers and businesses, as well as providing some interesting use cases you may just want to try yourself. The post NBC’s Golf Channel’s Steve Guberman on Google Tag Manager | #MarketingNerds appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Anne Ahola Ward talks about mobile SEO best practices, app store optimization, and her upcoming book. The post #MarketingNerds with Anne Ahola Ward: Best Practices in Mobile SEO, ASO, and Working Alongside Developers appeared first on Search Engine Journal.

Eric Siegel takes a deeper look at what Predictive Analytics really is and how businesses can use it to make important decisions and improve success. The post #MarketingNerds: Eric Siegel Goes In-Depth on Predictive Analytics appeared first on Search Engine Journal.

Author, marketer, and entrepreneur Ryan Holiday talks about building relationship with your audience without thinking of sales as their top priority. The post #MarketingNerds: Why Ryan Holiday Built a 55,000 Subscriber Mailing List That Purposely Doesn’t Make Money appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Mark Traphagen of Stone Temple Consulting shares his search marketing thoughts for 2016. The post New #MarketingNerds Podcast: Mark Traphagen Talks Search Marketing in 2016 appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Danny Goodwin of Momentology shares how journalism can help you write and edit for the Web. The post New #MarketingNerds Podcast with Danny Goodwin: How Journalism Helps You Write and Edit for the Web appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Annie Cushing and Kelsey Jones talks about how analytics can give you a better understand of your website traffic. The post New #MarketingNerds Podcast w/Annie Cushing: How Audits and Analytics Can Help You Understand Your Traffic appeared first on Search Engine Journal.

In this Marketing Nerds episode, Kelsey Jones talks with GoDaddy's Charles Beadnall and Mike McLaughlin about some really cool GoDaddy search engine stuff. The post How Did GoDaddy Build Their Own Search Engine? A #MarketingNerds Exclusive Interview appeared first on Search Engine Journal.

How Scott Monty, formally of Ford Motor Company, build his thought leadership, as well as his thoughts on effective social media strategy. The post #MarketingNerds: Talking Thought Leadership, Marketing Strategy with Scott Monty appeared first on Search Engine Journal.

In Marketing Nerds episode, Katy Katz of Inturact discusses why niche marketing could be just the ticket to have more successful clients. The post New #MarketingNerds Podcast: How to Succeed in Niche Marketing appeared first on Search Engine Journal.

In this Marketing Nerds podcast, Matt Southern shares how to stay up-to-date with the breaking in your industry, as well as how to write a better news. The post New #MarketingNerds Podcast: How to Write and Stay Up-to-Date With Breaking News appeared first on Search Engine Journal.

Ilya Grigorik talks about how important the PageSpeed score really is and what Service Worker is and how it could change the way we develop websites. The post Google’s Ilya Grigorik Talks PageSpeed and Service Worker appeared first on Search Engine Journal.

In today's Christmas special of #MarketingNerds, Kelsey, Loren, and Brent talked about what shook the digital marketing world in 2015 and what lies ahead for 2016. The post Rehashing 2015: A #MarketingNerds Christmas Spectacular appeared first on Search Engine Journal.

Robert "RSnake" Hansen talks about a number of really important topics, such as what webmasters need to focus on when it comes to web security. The post Robert ‘RSnake’ Hansen Talks Website Security on #MarketingNerds Podcast appeared first on Search Engine Journal.

If you have a podcast, like 27% of webinar attendees, or are just thinking about starting one, this presentation is chock full of info you will find useful!If you have a podcast, like 27% of webinar attendees, or are just thinking about starting one, this presentation is chock full of info you will find useful! Contains a full recap video and Kelsey's slides. The post #SEJThinkTank Recap: Harnessing the Networks of Your Podcast Guests & Audiences appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Larry Kim talks about Google AdWords customer match and how businesses can use it. The post New #MarketingNerds Podcast: Can Google AdWords Customer Match Take Your PPC to the Next Level? appeared first on Search Engine Journal.

In this episode of Marketing Nerds, SEJ's Kelsey Jones and Danielle Antosz talks about investing in yourself as a freelancer or small business owner. The post New #MarketingNerds Podcast: When is it Worth Investing in Yourself? appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Kelsey Jones and Amanda DiSilvestro talks about how you can come up with tons of content idea for your blog. The post New #MarketingNerds Podcast: How to Come up With Content Ideas for Your Blog appeared first on Search Engine Journal.

In this episode of Marketing Nerds podcast, Brian Harnish of ymarketing talks about how to best optimize local SEO strategies for multiple locations. The post New #MarketingNerds Podcast: How to Succeed in Local SEO for Multiple Locations appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Mark Daoust of Quite Light Brokerage talks about what you need to know about the art of buying and selling websites. The post New #MarketingNerds Podcast: The Art of Buying and Selling Websites appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Brent Csutoras talks about best practices to pumping up your organic promotion and influence networking. The post New #MarketingNerds Podcast: Examining Organic Promotion and Influencer Networking appeared first on Search Engine Journal.

In this week's episode of the Marketing Nerds podcast, Moriah Scoble from RingCentral speaks to us about all she has learned about effectively managing international teams abroad, as well as foreign employees locally. The post New #MarketingNerds Podcast: Effectively Managing International Teams with Moriah Scoble appeared first on Search Engine Journal.

In this episode of Marketing Nerds, SEJ's Kelsey Jones and Danielle Antosz talk about long form content and how it can benefit your business. The post New #MarketingNerds Podcast: Why Ebooks, White Papers, and Other Long Form Content can Benefit Your Business appeared first on Search Engine Journal.

In this week's episode of the Marketing Nerds podcast, Jay Baer, who is a world renowned speaker and author of the best selling book Youtility, joins us to talk about a very important topic around embracing customer complaints through social media, which is also the topic of his next book Hug Your Haters. The post New on #MarketingNerds: Jay Baer Explains the Concept Behind Hugging Your Haters appeared first on Search Engine Journal.

In this Marketing Nerds episode, Duane Forrester joins us to discuss his new role at Bing, how SEO has normalized over time, linkbuilding and whether sites should be worrying about HTTPS. The post Bing’s Duane Forrester Talks Normilization of SEO, Linkbuilding, and HTTPS appeared first on Search Engine Journal.

In this Marketing Nerds episode, Brent Csutoras spent some time w/ Wil Reynolds to talk about identifying & repurposing evergreen content for success. The post Identifying and Repurposing Evergreen Content for Success – #MarketingNerds appeared first on Search Engine Journal.

In today’s Marketing Nerds episode, Jim Banks talks about optimizing PPC campaigns on multiple devices. The post New #MarketingNerds Podcast: How to Optimize Your #PPC Campaigns for Mobile and Beyond appeared first on Search Engine Journal.

On this episode of Marketing Nerds, I was joined by Marla Johnson, the CEO of Aristotle. We had a great conversation about how to find and target your audience with content they actually want to interact with. I really enjoyed talking with Marla, and she had a lot of great information and tools to share. The post #MarketingNerds with Marla Johnson: Finding Your Audience appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Chris Ducker shares his journey to becoming a virtual CEO, as well as some productivity tips. The post New #MarketingNerds Podcast: Chris Ducker Shares His #Productivity Tips for Virtual CEOs appeared first on Search Engine Journal.

For this week's episode of Marketing Nerds, I was joined by Catherine Quiambao, formerly of SEJ! I sat down with her to talk about what she has been up to in the intervening months and to get some advice on parenting and working from home. The post Catherine Quiambao Joins #MarketingNerds to Talk Freelancing, Parenting, and Building a Community appeared first on Search Engine Journal.

In this week's episode of the Marketing Nerds, Brent Csutoras spent some time with Marty Weintraub to talk about psychographic targeting and more. The post Marty Weintraub Joins #MarketingNerds to Talk Psychographic Targeting, Curating Your Audience for Success, and More appeared first on Search Engine Journal.

In today’s episode of Marketing Nerds, Triberr CEO and founder, Dino Dogan talks about what spurs people to share content on social media. The post New #MarketingNerds Podcast: Why Do People Share on Social Media? appeared first on Search Engine Journal.

In this fifth episode of Freelancers Forum, SEJ's Kelsey Jones and Danielle Antosz talk about whether or not you should specialize your freelance services. The post #MarketingNerds Freelancers Forum: Should You Specialize? appeared first on Search Engine Journal.

Today on Marketing Nerds, MediaWyse founder, Casey Markee, joins Kelsey Jones to talk about wearables SEO. The post New #MarketingNerds Podcast: 3 Reasons Why You Should Care About Wearables SEO appeared first on Search Engine Journal.

Today on Marketing Nerds, Greig Holbrook of Oban Digital talks about international search and online behavior of users from different countries. The post New #MarketingNerds Podcast: Why International Search & Design is Crucial For Your Online Presence appeared first on Search Engine Journal.

This week on Marketing Nerds, Portent CEO and Founder Ian Lurie talks about true leadership and building long-term digital marketing strategy. The post New #MarketingNerds Podcast: Are You Implementing Leadership & Strategic Thinking in Your Marketing? appeared first on Search Engine Journal.

In this Marketing Nerds episode, Social Hospitality's Debbie Miller joins Kelsey Jones to talk about how to take advantage of live tweets in an event. The post New #MarketingNerds Podcast: Successful Strategies for Live Tweeting and Event Coverage on Social Media appeared first on Search Engine Journal.

On this week's episode of Marketing Nerds, I had the opportunity to sit down with Roger Montti of Martini Buster. Roger has been in the digital marketing field for over 15 years, and was also previously the Vice President at BOTW.ORG. The post #MarketingNerds with Roger Montti: Traditional SEO Versus User Experience appeared first on Search Engine Journal.

It's time for another Marketing Nerds podcast! This week, I'm joined by SEO at Vodafone, Nick Wilsdon, as we discuss the integration of SEO, mobile search, and more. The post New on #MarketingNerds: Mobile Search and How to Integrate SEO with Nick Wilsdon of Vodafone appeared first on Search Engine Journal.

For this week’s episode of Marketing Nerds, Laura Roeder, Founder of Edgar, joins me for a discussion on resharing your social media content to increase traffic and engagement. The post Why Should You Reshare Your Social Media Content appeared first on Search Engine Journal.

Dino & Kelsey discuss personal branding, why it's important to have a blog, and how social media can help anyone with their online presence. The post How to Utilize Social Media in Your Personal Branding With Triberr CEO Dino Dogan #MarketingNerds appeared first on Search Engine Journal.

Kelsey Jones, Danielle Antosz, and Hannah McNaughton speak about raising your rates, charging that you're worth, and their experiences with Imposter Syndrome, which is the feeling that you're a fraud or don't deserve to be where you are. The post #MarketingNerds Freelancer Forum: How to Raise Your Rates & Confront Imposter Syndrome appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of the Marketing Nerds podcast, I was joined by Dan Schawbel for a discussion on how to market to millennials and how their online and buying habits influence our society today, as well as personal branding tips for getting more visibility in your industry. A few topics we covered in this episode include: Niche will make you rich: How Dan learned to specialize his business to maximize growth Why personal branding is key to a career, no matter whether you work for yourself or are part of […] The post New on #MarketingNerds: Dan Schawbel on Personal Branding & Millennial Marketing appeared first on Search Engine Journal.

On this week’s episode of Marketing Nerds podcast, I talked to Jeff Bullas on how automation and acquisition strategy in social media can make a significant impact on your social media marketing. The post Jeff Bullas on Why Social Automation & Acquisition Strategy Matters #MarketingNerds appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! On this week’s episode of Marketing Nerds, I was joined by Allison Fabella, the head of Global SEO for CareerBuilder (and SEJ Summit Chicago speaker), to discuss how SEOs can integrate their campaign goals with the goals and expectations of the c-suite. A few topics we covered in our podcast include: How to change c-suite expectations to better fit SEO project goals Why it’s so important that your SEO strategy aligns with business goals How you can talk to the c-suite so you better understand each other To listen to […] The post New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals appeared first on Search Engine Journal.

In today's #MarketingNerds episode Ann Smarty of Internet Marketing Ninjas talks about the current changes and trends in the content marketing field. The post #MarketingNerds with Ann Smarty: Current Trends in Content Marketing appeared first on Search Engine Journal.

In this episode of Marketing Nerds, I was joined by Caitlin Rulien, Director of Communications and Development for the nonprofit Squalor to Scholar. The post New #MarketingNerds Podcast: Social Media Tips for Non-Profits appeared first on Search Engine Journal.

In today's Marketing Nerds episode, SmartInsights CEO Dave Chaffey talks about Google Analytics and how it can improve your search marketing strategies. The post New #MarketingNerds Podcast: Using Analytics to Drive Better Results From Online Marketing appeared first on Search Engine Journal.

In this #MarketingNerds episode, Carolyn Shelby of Tribune Publishing talks about switching website platform without hurting your SEO rankings. The post #MarketingNerds: How to Successfully Integrate SEO Into Your Website appeared first on Search Engine Journal.

For our #MarketingNerds podcast, we chatted with Jim Belosic, CEO of ShortStack, about how to get the most out of your social media marketing campaigns. The post New on #MarketingNerds: How to Get the Most from Your Social Media Campaigns appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Dan Fain, Vice President of Search Technology at eBay Inc., joins me for today’s podcast to discuss eBay’s proprietary search technology, which they use to help both sellers and users in search results. More specifically, our discussion touched on how eBay’s evolving machine learning search technology helps users find the listings they are looking for. Dan describes the parts of each listing eBay’s algorithm searches to contextually find the best listings for users’ searches, as well as recommending additional listings they may be interested in. In this episode of Marketing Nerds, we cover: […] The post New on #MarketingNerds: How eBay’s Search Technology Helps Users Find Your Listings appeared first on Search Engine Journal.

For this episode of Marketing Nerds, I had the opportunity to sit down with Travin Keith, Online Marketing Manager for Content Runner, and a digital nomad. The post #MarketingNerds: From Office Bound to Digital Nomad with Travin Keith appeared first on Search Engine Journal.

Kelsey Jones & Danielle Antosz share actual freelance rates that they charge, as this information is hard to find elsewhere. The post What Are Your #Freelance Rates? @dantosz & @wonderwall7 Spill All #MarketingNerds appeared first on Search Engine Journal.

Dennis Goedegebuure covers the content and brand pyramid in more detail at SEJ Summit Dallas on March 31st. The post #MarketingNerds Podcast: Dennis Goedegebuure on Content Strategy appeared first on Search Engine Journal.

Lowery and Jones discuss why building a content marketing team is crucial to your overall marketing strategy. The post #MarketingNerds Podcast: Michelle Lowery on Successful Content Marketing Team Strategy appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! For this episode of Marketing Nerds, I was elated to be joined by Jerod Morris, VP of Marketing at CopyBlogger, who will be speaking about content marketing at our SEJ Summit Dallas event, hosted by Searchmetrics, on March 31st. These invite-only conference tickets are FREE to attendees thanks to Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster. Want to attend? We still have a few spots open – so if you are in the DFW, Houston, or Austin area (and beyond!) and […] The post #MarketingNerds: Productivity & Content Marketing Hacks With Jerod Morris, @CopyBlogger appeared first on Search Engine Journal.

A high schooler and a college student sit down with Search Engine Journal to talk about all things digital. The post Social Media and Search With Two Generation Z’ers #MarketingNerds appeared first on Search Engine Journal.

In this episode of Marketing Nerds, we cover how to fire, negotiate with, and find freelance clients. The post Freelancers Forum II: How to Find, Negotiate With, & Fire Clients #MarketingNerds appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Marketing Nerds’ guest today is Stephan Spencer, who will be covering productivity and delegating at SEJ Summit Santa Monica on Feb 24th. Conference ticket cost are FREE to attendees, as it is covered by our sponsor, Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster. Want to attend? We still have a few spots open – so if you are in the LA area and want to learn from Stephan (and other speakers like Neil Patel, Katrina Jefferson, and more), sign […] The post #MarketingNerds: How Delegating, GTD, and Virtual Assistants Can Help Your Productivity appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Note: This podcast was recorded Fall 2014. Apologies for any outdated information.  In this episode of SEJ’s Marketing Nerds podcast, John Rampton speaks with me about one of the questions he gets asked most: How do you get in writing for Forbes.com, The Huffington Post, Entrepreneur, and other high-profile sites?  John shares his journey, from blogging every day on his personal site to finally getting “in” with the editors and writers of some of the highest profile sites today. In this episode of Marketing Nerds, we cover: How John rose […] The post #MarketingNerds: How to Write For Forbes, Entrepreneur, HuffPo, & More With @JohnRampton appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Joe Hall, Founder of JoeHall.me, is the featured guest on Marketing Nerds this week. Joe has been a friend of mine for years, as well as a trusted individual in the SEO industry. Today, Joe teaches us about the common pitfalls and problems when switching your website or e-commerce site from one url to another. In this episode of Marketing Nerds, we cover: Switching CMS and eCommerce platforms How to plan for such a change What systems work best What urls you shouldn’t change The thought process behind changing urls How user flow […] The post New on #MarketingNerds: Joe Hall on How To Switch Your E-Commerce Site to a New URL appeared first on Search Engine Journal.

Microsoft announced today that Acompli, the email management app it acquired last month, will become Outlook for Android and iOS. The post Acompli is Now Microsoft #Outlook for Mobile: An Interview with Peter Farago, Former Acompli CMO appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! JP Sherman from RedHat is the featured guest on Marketing Nerds this week. JP started off in the US Army and spent time building malaria awareness all over the world. JP has since discovered how to reach all kinds of audiences online and moved in in-house with RedHat, where he focuses on internal and onsite search. In this episode of Marketing Nerds, we cover: How internal search took off after Google stopped showing data Why keyword relevancy matters How to tie queries on sites How people search locally and seasonally, and tag that to actionable information. What […] The post New on #MarketingNerds: JP Sherman on Optimizing Internal Site Search appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Jayson Demers, Founder of AudienceBloom, is the featured guest on Marketing Nerds this week. Jayson is a well-known writer for Search Engine Journal, Forbes, Entrepreneur, Inc., and many other outlets.  Jayson regularly tweaks his content based on what he’s found gets the most exposure, and he’s sharing some of his insight with us today. In this episode of Marketing Nerds, we cover: An overview of writing a lot of content for exposure What types of titles get the most traffic How to share your posts, including specific online niches that may work […] The post New on #MarketingNerds: Jayson DeMers on What Makes a Great Title appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast, I had the chance to discuss many aspects of technical SEO with Prashant Puri, CEO & Co-Founder of AdLift.com. In this episode of Marketing Nerds, we cover: An overview of technical SEO Working with your development team to fix technical issues How you can use data you already have to move past Not Provided Basic knowledge all marketers and SEOs should know in order facilitate technical site changes for SEO To listen to Marketing Nerds with Prashant Puri: Download or listen to the full episode at […] The post #MarketingNerds Podcast: Talking Technical #SEO with Prashant Puri appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In the latest Marketing Nerds Podcast, I had the chance to sit down with John Boitnott. We discussed the latest changes in content, as well as  how to really make your content shine online. Mr. Boitnott has been in the content space for 15+ years as a reporter for large companies as well as a blogger for Inc, Entrepreneur, and VentureBeat. In this episode of Marketing Nerds, we cover: What are people doing wrong with content How content has changed over the past 10 years and how we can learn […] The post How to Make Your Content Shine Online with John Boitnott #MarketingNerds Podcast appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ira Kates.  We discussed the different competitive tactics he’s using in the online world to help large car brands like Mazda compete with other large automotive brands. In this episode of Marketing Nerds, we cover: Creating dynamic and comparison pages on separate domains and how this helps use first party data to create comparison  How to offer up contextual and targeted ads What data you need to put out to gain traction […] The post New #MarketingNerds Podcast: Competitive Online Tactics with Ira Kates appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Julia McCoy.  She talks about how she started her company, Express Writers, out of a need she saw for websites and businesses needing great content. In this episode of Marketing Nerds, we cover: Why content is crucial to SEO, the user experience, and more How Julia manages a team that all works remotely Strategies in content marketing and SEO Changes and strategies for content creation in 2015 and beyond To listen to Marketing […] The post New #MarketingNerds Podcast: Ways Content Can Help A Business SEO Presence with Julia McCoy appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ashley Ward. She digs into what it takes to take over and manage a new social media account. In this episode of Marketing Nerds, we cover: What things you should take advantage of to boost social media engagement online. Facebook ads as well as other ads that can help businesses, and how to use them. Dig into tactics: what works in the social media world. Help your client define their market. Who […] The post New #MarketingNerds Podcast: Taking Over a Social Media Account with Ashley Ward appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this weeks Marketing Nerds, we had the chance to sit down with local SEO expert Bernadette Coleman with Advice Interactive Group.   In this episode of Marketing Nerds, we cover: We go into onsite and offsite rankings and how to rank better online. Details about what you need to do to get your local listings updated locally and people into your business. Helping your local citations and making sure they are healthy and clean. Know what data  is most important for your business. How to optimize your Google Listing. How […] The post New #MarketingNerds Podcast: What It Takes To Get Your Business Ranked Locally with Bernadette Coleman appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss statistics and removing bad links with Russ Jones from Virante. In this episode of Marketing Nerds, we cover: Statistics Russ uses to protect his brands online. Blackhat methods that people use and a cost/benefit ratio. He walks you through how to asses if what you’re doing is blackhat or whitehat in your SEO methods How important trust is with every business online. SEO’s need to learn the double-tap method for link building and link retrieval To listen […] The post New #MarketingNerds Podcast: Statistics and Removing Bad Links with Russ Jones appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of Marketing Nerds, we had the chance to sit down with Kristine Schachinger, who has a lot of experience working with companies on retrofitting  or redesigning their sites to better perform from an SEO perspective, specifically, SEO for User Interface Design. In this episode of Marketing Nerds, we cover: About a number of important considerations like what to think about when building or redesigning a site in regards to SEO. What aspects of design are the most important to pay attention to upfront when you are […] The post New #MarketingNerds Podcast: #SEO for User Interface Design with Kristine Schachinger appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss Searchmetrics’ ranking factor study with its founder, Marcus Tober. In this episode of Marketing Nerds, we cover: How metrics like new back links, site structure, and on-page optimization factor into rank How responsive site design play into mobile and desktop local SEO Is tablet traffic different from desktop or mobile traffic? Why only a few companies were actually prepared for Google’s Hummingbird algorithm update To listen to Marketing Nerds with Marcus Tober: Download or […] The post New #MarketingNerds Podcast: Ranking Metrics With Searchmetrics’ CTO & Founder Marcus Tober appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Frederick Vallaeys is an AdWords expert that helped create AdWords at Google.  He worked at Google for seven years before starting Optmyzr. In this episode, Fred goes into how you can manage Adwords better by learning scripts.  Scripts allow you to scale Adwords with several clients and handle the heavy lifting or tedious work we all do in our accounts. Some of The Topics We Cover Include: What tools Fred uses to manage paid search clients We also go into a few scripts for Google Shopping Ads. How to stay current […] The post #MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! I was excited to record a podcast with Rocco and Christina Baldassarre, who are the founders and owners of Zebra Advertisement. Rocco is a regular contributor for Search Engine Journal, regularly writing great tutorials about AdWords and PPC. Zebra Advertisement is currently based in Italy and has 15 employees, distributed throughout the world. In this episode of Marketing Nerds, we cover: Why it’s important to have a conjoined search and social strategy What’s the difference between paid search and PPC for search engines? What are some new changes for […] The post New #MarketingNerds Podcast: AdWords and Paid Search Strategy appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! How do you manage and monitor content and strategy for several clients at once? Social media manager Debbie Miller discusses key work flow habits and tools she uses to stay on track of her clients in episode four of SEJ’s podcast, Marketing Nerds. Some of the topics we cover include: What tools Debbie uses to manage SEJ and her other social media clients Key tips for consultants and freelancers to stay on top of managing multiple social streams at once How to stay current on several different industries at […] The post New #MarketingNerds Podcast: Social Media Marketing Strategy for Multiple Clients appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! When growing your business online you must have a plan. In Episode 3 of Marketing Nerds, Zac Johnson goes into how to build up your own personal brand online. When starting out to marketing yourself online you focus on what you’re awesome at.  You have to define everything that you’re going after. Zac teaches us every step that he’s taken to become a six figure blogger online branding yourself and your business. Zac Johnson has been making six figures online through his blog for 8+ years and teaches other […] The post #MarketingNerds Podcast – Episode 3: Zac Johnson on How to Build Your Brand Online appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, SEJ’s new podcast, SEJ copy editor Danielle Antosz and I discuss getting started as a freelancer in the online marketing and copywriting world. Because we are freelancers ourselves, we cover a variety of different topics from our experiences, including:  How to make the leap from working full-time for “the man” to “living the dream” as a freelancer Our favorite tactics for handling the work day Drawbacks of working at home, including what we miss the most from working at an office And more! Danielle […] The post New #MarketingNerds Podcast: Freelancers Forum- Getting Started in Freelancing appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! We are excited to announce and bring you a new Podcast brought to you by the team behind SEJ: Marketing Nerds. About Marketing Nerds Each week we will will be podcasting with other marketing nerds like myself about a wide range to topics including: SEO Paid Search Social Media Content Marketing Entrepreneurship Founders’ Stories Business Much, much more Marketing Nerds is a weekly podcast put on by Search Engine Journal bringing you the latest marketing tips and tricks to help you know how to build your business online.  Each week we […] The post Introducing the Search Engine Journal Podcast: Marketing Nerds! appeared first on Search Engine Journal.