Do sales conversations make you feel awkward or pushy? It’s time to ditch the outdated salesy strategies. Your guide, Nikki Rausch, will show you how to combine kindness with selling skills to meet your prospects where they are. And in the process, how to uplevel your influence and income. Learn how to earn business easily and effortlessly.
How To Create Messages that Bring People in Without Shutting Others Out - Mastering Excellence
People can feel left out or annoyed by content without the brand realizing the impact of what’s published. Awareness of different ways of being is important for brands to consider. Placing yourself in another person’s experience helps you understand the world differently and possibly helps you avoid a hurtful misunderstanding. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to create messages that bring people in without shutting others out in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Dr. Jen O'Ryan is a strategist specializing in Inclusion, Diversity, and Representation. She works with business leaders to humanize their brand, content, and messaging. Jen combines a PhD in Human Behavior with 25 years of leading global product launches, designing new experiences for customers, and building teams. She is also the author of What’s Behind Your Brand, which encourages brands to improve the human aspect of business. In today’s episode, Nikki and Dr. Jen discuss creating messages that bring people in without shutting others out. Dr. Jen shares about humanizing written, auditory, and visual content with an inclusive style guide. Listen as Nikki and Dr. Jen talk about blending humor, storytelling, and evidence-based approaches for an empathetic brand. Nikki invites you to join the Sales Maven Society; take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then at checkout, use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:56] - Dr. Jen O'Ryan shares how her tech background influences her current work. [04:18] - Dr. Jen talks about humanizing content with an inclusive style guide. [06:05] - Dr. Jen gives an example of the nuances for replacing words in messaging. [08:25] - Placing yourself in another person’s experience helps you understand the world differently. [11:20] - “This is what your customer is seeing.” PART 1 [14:06] - “This is what your customer is seeing.” PART 2 [17:00] - Dr. Jen talks about how we develop default words while growing up. [19:58] - Dr. Jen explains why investing in these message changes is important. [22:12] - Improving the human aspect of business. PART 1 [24:02] - Improving the human aspect of business. PART 2 [26:30] - Dr. Jen encourages teams to invite people who process information differently. [28:09] - The difference of intention and impact. [31:07] - Dr. Jen talks about changing the messaging of images. [33:59] - Representation can’t be formulaic. [36:31] - Progress along the journey. [39:30] - Creating a safe and trusted environment in your business. [41:45] - What are ways to work with Dr. Jen? [44:44] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Dr. Jen: Dr. Jen O'Ryan jen@pagingdrjen.com What’s Behind Your Brand Schedule time with Dr. Jen LinkedIn | Instagram
2/26/2024 • 47 minutes, 38 seconds
Client Appreciation Initiatives
The Sales Maven Society welcomes another Member Appreciation Celebration for the fourth year in a row! This tradition reflects Nikki’s philosophy to “surprise & delight” people when there’s a chance to do so. What other reasons does Nikki uphold this tradition? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about inspiring client behavior with client appreciation initiatives on this episode of the Sales Maven Show. In today’s episode, Nikki discusses inspiring client behavior with client appreciation initiatives. She recalls what’s worked and hasn’t worked as she gives members an opportunity to participate in a meaningful way. Listen as Nikki talks about ways to engage, reward, recognize, and drive client behavior. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:26] - Nikki shares the story behind the Member Appreciation Celebration in the Sales Maven Society. [05:19] - Nikki explains the origin of “participoints” in the Sales Maven Society. [07:57] - What behaviors can client initiatives inspire to benefit your clients and your business? [10:00] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
2/19/2024 • 12 minutes, 52 seconds
How To Avoid Tarnishing Your Reputation With A Bad Referral
Clients view your referrals as an extension of yourself. Bad referrals backfire and ripple into the relationship you have with your clients. What can you do to buffer or completely avoid such situations? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to avoid tarnishing your reputation with a bad referral on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about how to avoid tarnishing your reputation with a bad referral. She recalls unknowingly giving a bad referral to one of her largest clients and what she did to redirect the situation before it actually got bad. Listen as Nikki talks about filtering referrals, giving disclaimers, and saying “No” to certain referrals. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [03:00] - Nikki talks about unknowingly giving a bad referral to one of her largest clients. PART 1 [05:37] - Nikki talks about unknowingly giving a bad referral to one of her largest clients. PART 2 [08:01] - What is Nikki’s reflection on that situation? [10:43] - Remember that referrals should have mutual benefit. [12:39] - Nikki shares how to add more context to your referrals as a disclaimer. [14:41] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
2/12/2024 • 16 minutes, 33 seconds
Why You Shouldn’t Use AI For Selling
As Nikki likes to say, “You can’t AI your way into sales.” Sales conversations require collaboration and a personal flair. No matter how high-tech and seamless an experience is, people still appreciate a human touch. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about why you shouldn’t use AI for selling on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about why you shouldn’t use AI for selling. She shares the reason AI is a slippery slope despite being useful in some cases. Listen as Nikki talks about remaining genuine instead of spammy in your sales conversations. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:58] - Nikki explains why AI is a slippery slope despite being useful in some cases. [02:36] - Why can’t you AI your way into sales? [05:18] - AI spams the same methods over and over again. [07:25] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
2/5/2024 • 10 minutes, 19 seconds
How To Stop Sabotaging Your Sales Success
It’s understandable. You are a top-performing entrepreneur who takes a careful look at your business. You’re the first to give yourself feedback or critique your work. However, have you thought about this: Self-judgment is not the same as self-awareness? You don’t need to self-sabotage by being overly harsh on yourself. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to stop sabotaging your sales success on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about how self-judgment is detrimental to your success and how to avoid this sabotaging behavior. She shares insights from her personal experience and her honest discussions with others. Listen as Nikki talks about finding ways to let go of sabotage and embrace your current business performance with grace. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:23] - Nikki talks about self-judgment being detrimental to your success. [04:23] - In what ways can you step out of self-judgment? PART 1 [07:20] - In what ways can you step out of self-judgment? PART 2 [08:57] - Nikki recalls the ups and downs of the past year. [11:40] - “That’s where freedom lies.” [14:16] - Nikki talks about identity statements. PART 1 [17:04] - Nikki talks about identity statements. PART 2 [19:44] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Podcast Episodes Referenced: Three Ways to Overcome a Sales Slump Stop Selling Yourself Short
1/29/2024 • 22 minutes, 28 seconds
What To Do When Your Group Program Isn’t Filling
Group programs are seriously some of the most rewarding work. These offers maximize time, create a great return on investment, and keep cash flow coming. They also maximize the impact you have on the world with a group of your ideal clients. What can you do if your group program hasn’t been filling up? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about what to do when your group program isn’t filling on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about using offer fundamentals to help you fill your group programs. She shares how there are questions and points to think about before launching a group program. Listen as Nikki talks about securing potential buyers willing to spend at the price point you charge. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:48] - Do you have an audience? [05:22] - Are you sure you have active potential buyers? [08:18] - Nikki talks about knowing where your potential buyers are coming from. [11:06] - Ask potential buyers what’s stopping them from buying. [13:37] - Nikki shares common reasons people don’t buy at first. PART 1 [16:32] - Nikki shares common reasons people don’t buy at first. PART 2 [19:16] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
1/22/2024 • 21 minutes, 23 seconds
How To Show Up & Represent Yourself & Your Brand On Sales Calls - In-person and Virtually: Mastering Excellence Series
Confidence is transferable. When you have on clothes that make you feel your best, you show up more powerfully. Your confident image transfers into how you communicate your business and how potential clients view your offers. How can you best present the confidence of your brand? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to show up and represent yourself and your brand on sales calls (in-person and Virtual) in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. After 20 years as an executive in the fashion and beauty space, Angela Foster is now a Petite Style Coach. Busy, high-achieving Petite women hire her to create a closet filled with clothes that fit their height and flatter their body shape. Her clients are confident in being visible and representing their business and personal brand in any professional setting. All while eliminating the frustration and decision fatigue busy professional women experience getting dressed in the morning. In today’s episode, Nikki and Angela discuss how best to represent yourself and your brand during sales conversations. Angela talks about planting seeds of confidence and gaining clients using your style. Listen as Nikki and Angela talk about projecting the image you desire, knowing your signature styles, and understanding mindful fashion choices. Nikki invites you to join the Sales Maven Society, take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then at checkout use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:48] - Angela Foster works with petite female professionals so being fashionable is a stress free experience. [04:01] - “It’s so much easier to walk away from it.” [05:30] - Plant seeds of confidence. [08:06] - How can you present the confidence of your brand? [10:52] - If you want to charge high-value rates, your image needs to step up and match that value. [13:44] - Your overall style influences what you signal to clients. PART 1 [15:16] - Your overall style influences what you signal to clients. PART 2 [17:20] - “You should be earning the person’s business.” [19:56] - Are you projecting the image you desire for your brand? [22:44] - Angela talks about which style aspects communicate your brand messaging. (Hint: More than color.) [25:42] - Which words describe your brand? [28:43] - Don’t forget these style pointers from Angela! PART 1 [31:22] - Don’t forget these style pointers from Angela! PART 2 [33:17] - Do you know your signature styles? [35:38] - Angela talks about knowing your signature style for different occasions. [37:29] - Angela gushes over her puppy. [39:37] - What’s next for Angela? [41:23] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Angela: Angela Foster LinkedIn To take the Style Body Shape Quiz (No Fruit Salads) from Angela: angelafoster.co/salesmaven Previous episode appearance: Thought Leadership & Sales ON-AIR Coaching Call
1/15/2024 • 43 minutes, 8 seconds
How To Reach Your Ideal Client - Mastering Excellence Series
Building from where your strengths and values live allows your business to become a shining light. The best part about that light is how it acts as a signal for intentional customers. What can you put out that signals and speaks directly to your ideal clients? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to reach your ideal client in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Jessica Osborn is an experienced marketing strategist and business coach, host of She’s The Business Podcast, author, and mum of 2! She spent 20 years building successful brands for global and local enterprise, then ditched her top executive job for entrepreneurship, founding two online businesses of her own since 2010. She’s passionate about changing the ‘rules of work,’ showing that it’s possible to prioritize raising a young family and be highly successful in business working part-time hours. In today’s episode, Nikki and Jessica discuss how to attract intentional buyers so you build a fulfilling and wildly profitable business. Jessica describes how female coaches and service professionals can magnetically attract the right clients without complicated campaigns. Listen as Nikki and Jessica talk about reaching and engaging your ideal clients. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:48] - Jessica Osborn explains why she originally changed her mind about her career path. [04:44] - “I’ll work for myself.” PART 1 [07:07] - “I’ll work for myself.” PART 2 [08:53] - Jessica explains why “finding clients” isn’t the approach you need. What helps instead? [11:48] - You become the guide for your clients. [13:43] - How can you specify your content to stand out to your ideal clients? [16:44] - Create chances for your ideal clients to engage with you. [19:25] - Ask these two questions if engagement is low. [21:58] - Do you know your conversion rate for your ideal clients? [24:33] - Jessica talks about attracting intentional buyers. [26:27] - How long do you have to warm someone up before putting an offer in front of them? [29:22] - Make sure your ideal clients know who you are. [32:18] - What does Jessica think of cold emailing? PART 1 [35:18] - What does Jessica think of cold emailing? PART 2 [37:53] - “There will be a time when they’re ready.” [40:36] - Talking with clients who are ready for action. [42:51] - “Why didn’t I do this before?” [45:42] - Jessica says she discovered this thing about herself lately. [47:12] - What’s next for Jessica? [49:14] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jessica: Jessica Osborn LinkedIn | Instagram | Facebook | YouTube She’s The Business Podcast Business JAM program To download the 5 Keys to Clients on Tap free Training from Jessica: jessicaosborn.com/tmf
1/8/2024 • 51 minutes, 14 seconds
The Difference Between Soliciting & Relationship Selling
There seems to be some confusion between soliciting and building relationships that attract prospective clients while making it easy for them to buy from you. Have you ever noticed the main factor that makes these two approaches different? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about the difference between soliciting and relationship selling on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about shifting your business from soliciting to relationship selling once you understand the difference. She shares how you can create curiosity before going into selling and keep rapport in every step of the sales process. Listen as Nikki talks about spending less time prospecting and more time working with your ideal clients. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:26] - Nikki describes what “soliciting vs. relationship building” looks like in business. [03:53] - “Soliciting is such a time waster.” [06:14] - Nikki talks about using a relationship-building approach. [08:19] - How do you gain permission from ideal clients? [10:57] - Put out content that strongly attracts ideal clients. PART 1 [13:45] - Put out content that strongly attracts ideal clients. PART 2 [15:44] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
1/1/2024 • 17 minutes, 17 seconds
How To Create Connection
When talking with others, shared stories give life to true connections. The reason is that anything said in a conversation is secondary to the feeling each person has about the conversation. In the words of Maya Angelou: “…people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to create connection in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Brian Fretwell is the Founder of Finding Good, a company dedicated to helping people have more meaningful conversations. His methodology uses the science behind connection to make listening less transactional and more transformational. His TEDx has generated over 2.4 million views, his TikTok videos are viewed by millions monthly, and his book "Experts of Our Potential" is widely popular as Brian is a natural, compelling, and engaging storyteller. In today’s episode, Nikki and Brian discuss how to create connections using stories and curiosity. Brian has spent his life exploring how listening can be the most effective tool for change when we use the right questions. Listen as Nikki and Brian talk about exchanging stories as a way to cultivate connection. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:10] - Brian Fretwell talks about this project that turned into a business. [04:53] - What are the real benefits of connection? PART 1 [07:42] - What are the real benefits of connection? PART 2 [09:32] - Brian talks about what happens when the brain feels isolated. [11:55] - Know what you need from other people and actively seek it out. PART 1 [14:37] - Know what you need from other people and actively seek it out. PART 2 [16:52] - Brian talks about sharing experiences and following curiosity. [19:15] - Connection holds mutual value. [21:07] - Have authentic questions to bring out the authentic connection. [24:01] - Whatever you say in a conversation is secondary to how they felt. [26:49] - Brian explains why it’s important to know a person’s story during sales conversations. [29:26] - Realizing the value of stories. [32:07] - How do we improve how we listen? [35:04] - “You get it by giving it.” [37:36] - Brian talks about phrasing your questions. PART 1 [40:13] - Brian talks about phrasing your questions. PART 2 [42:36] - What if you feel like you don’t have a story to tell? [44:31] - How do stories apply to grief? [47:25] - What’s next up for Brian? [49:54] - Brian talks about creating your own case study for cultivating connection. [51:51] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Brian: Brian Fretwell brian@findinggood.com TikTok | LinkedIn | Instagram | Facebook | YouTube What a 15-year old meth addict taught me about leadership (TEDx Talk)
12/25/2023 • 53 minutes, 49 seconds
Listener Questions Answered By Nikki
This episode is “a little something extra” for everyone today, as this is the 200th episode. Nikki had no idea this podcast she started in March 2020 would grow to 200 episodes, providing value for the amazing Sales Maven Community and beyond. This podcast is able to continue thanks to listeners like you! Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, two wonderful clients, Cherylynne Crowther and Angela Foster, and Nikki’s lovely team bring up sales questions in an on-air coaching call episode of the Sales Maven Show. Cherylynne Crowther guides individuals on a transformative journey in the realm of special education advocacy. Her immersion in special education advocacy ramped up early in the pandemic closures when she joined the board of directors for a special education advocacy group. Cherylynne's career has focused on communication and information. Her management background in journalism and communication, including as an Emmy-award-winning executive producer at KING 5 TV, MSNBC.com, Edelman PR, and TEDxSeattle, paves the way for an unparalleled experience. After 20 years as an executive in the fashion and beauty space, Angela Foster is now a Petite Style Coach. Busy, high-achieving, Petite women hire her to create a closet filled with clothes that fit their height and flatter their body shape. Her clients are confident in being visible and representing their business and personal brand in any professional setting. In today’s episode, Nikki gathers her team of lovely ladies, Kathy Bliss, Jayme Richardville, and Melissa Spindler, alongside two wonderful clients, Cherylynne Crowther, and Angela Foster, for a lighting round on-air coaching call answering questions. Listen as Nikki answers questions about her approach to upcycling free offers, her favorite thing about being the Sales Maven, and the #1 sales question people asked her over the years. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:11] - Cherylynne Crowther questions if she should offer sliding scale pricing. PART 1 [04:56] - Cherylynne questions if she should offer sliding scale pricing. PART 2 [07:36] - Nikki explains how to upcycle free or discounted services to benefit a broader audience. [09:46] - What is Nikki’s favorite thing about being the Sales Maven? [12:00] - What is Nikki’s most unpopular opinion about business? [14:57] - Angela Foster wonders which question people don’t think to ask Nikki. (Hint: Lifetime Value) PART 1 [17:54] - Angela Foster wonders which question people don’t think to ask Nikki. (Hint: Lifetime Value) PART 2 [19:41] - Nikki jokes about how bad she is with anniversaries. [21:38] - What’s the best response when people say “No” to a pitch? [23:38] - Nikki reveals the #1 sales question people asked her over the years. [25:20] - What was Nikki’s ultimate goal when building Sales Maven? [27:06] - Nikki shares which sales deal she’s most proud of over the years. PART 1 [29:29] - Nikki shares which sales deal she’s most proud of over the years. PART 2 [31:11] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Cherylynne: Cherylynne Crowther LinkedIn Find Angela: Angela Foster LinkedIn Previous Episodes: Episode 155: Thought Leadership & Sales Episode 100: 100 Episodes – Sales Maven Team & Questions For Nikki
12/18/2023 • 32 minutes, 35 seconds
How I Got Scammed By A New Sales “Strategy”
We all get scammed or find ourselves in these awkward positions sometimes, and spreading awareness makes it less likely to happen to others. If you find yourself in a similar situation, this is what you want to look out for. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how Nikki got scammed by a new sales “strategy” on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about a recent encounter with a questionable sales strategy. She shares her experience of getting scammed and adds her business perspective on how the strategy impacts the entrepreneurs’ brand in the long term. Listen as Nikki talks about why entrepreneurs taking a chance on a strategy is nothing new, but experimentation still needs to happen with “integrity.” Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:52] - Nikki talks about a questionable strategy people are using to pitch services. [04:50] - Nikki shares the first sign that it was a scam. [07:39] - “This is a scam.” [09:16] - Nikki talks about using strategies with integrity. [12:15] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
12/11/2023 • 14 minutes, 50 seconds
How To Build Confidence & Let Go Of Self Doubt: Mastering Excellence
“We’re all in sales.” Even people who work in non-traditional sales roles must know they are selling before any chance to present an offer. We’re all in sales since sales is effective communication, negotiation, and persuasion from the moment we introduce ourselves. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to build confidence and let go of self-doubt in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Alla Bardov is the founder of Sell Yourself for Success. She utilizes sales education to help organizations, entrepreneurs, and sales professionals optimize each stage of the sales process to achieve and sustain extraordinary results. Alla’s signature program Ignite Your Sales Results focuses initially on building confidence, a crucial trait that she learned to value first hand since it elevates and sets apart individuals beyond their qualifications or levels of success. In today’s episode, Nikki and Alla discuss how to doubt your doubts and build confidence. Drawing on over three decades in Corporate America and various sales roles, it’s Alla’s experience that sales skills offer universal applicability, cutting across professions and industries. Listen as Nikki and Alla talk about developing confidence that elevates you and sets you apart beyond qualifications or levels of success. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:47] - Alla Bardov tells the hilarious story of how she found out about Nikki. [05:37] - Why did Alla get into selling vacuum cleaners door to door? [08:22] - Alla explains what lesson she learned from door-to-door sales. (Hint: She was missing two things.) [10:20] - Alla talks about when she started her business, Sell Yourself for Success. [12:51] - Become consciously aware of your self-talk. PART 1 [15:05] - Become consciously aware of your self-talk. PART 2 [18:05] - Alla talks about starting the day off strong and preparing yourself to take on your work. [21:04] - Get dressed for your definition of success. [23:03] - Does Alla use visualization? [25:59] - What’s important about compliments? PART 1 [28:07] - What’s important about compliments? PART 2 [31:01] - Alla talks about imposter syndrome impacting people across the board. [33:38] - “Doubt your doubts.” PART 1 [36:07] - “Doubt your doubts.” PART 2 [38:51] - The power of personal stories. [41:51] - Alla talks about what brings her joy these days. [44:48] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Alla: Alla Bardov LinkedIn | Instagram Ignite Your Sales Results Get Out of the Rabbit Hole Book & Workbook
12/4/2023 • 46 minutes, 41 seconds
How To Get Better At Selling
Selling starts from an intention. Entrepreneurs bring their intentions to sales conversations filled with what they hope happens. If that intention is truly built on hope, does that make it a desire, a dream, or a goal? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about the #1 way to get better at selling on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about a story of a beautiful house, roses, and envy. This story embodies a very important sales lesson. Listen as Nikki talks about this parable touching on hope, fascination, and a misunderstood intention. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:30] - The story of a beautiful house, roses, and envy. [04:29] - Searching high and low for knowledge. [06:14] - When you learn “all the right things” they say you’re “supposed” to do to succeed. [08:24] - Growing roses. [10:03] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
11/27/2023 • 11 minutes, 5 seconds
How To Put People At Ease Quickly: Mastering Excellence
Connections are what help your business thrive. If you want to make the most of your connections, it’s best to show up in service to those you plan on connecting with. How can you build relationships and develop rapport to put people at ease? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to put people at ease quickly in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Janice Porter is a relationship marketing specialist, host of the Relationships Rule Podcast, and LinkedIn trainer. She has an innate curiosity, which she has leveraged into building business relationships and teaches others how to do the same. Her passion is working with people who want to build their businesses through relationship marketing and networking – and she does that using online and offline strategies. In today’s episode, Nikki and Janice talk about how to put people at ease quickly. Janice understands the building blocks for friendly, effective, and mutual business connections. Listen as Nikki and Janice talk about proactive relationship building that puts people at ease quickly. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:03] - Janice Porter knows how to skillfully place people at ease. [04:31] - Be focused on the person you’re with in each moment. [05:52] - How are you starting the conversation? [07:51] - Janice talks about getting a feel for what is valuable to who she’s connecting with. [09:44] - When exactly does Janice start building rapport? [12:19] - Do you know how your connections prefer to be contacted? PART 1 [14:46] - Do you know how your connections prefer to be contacted? PART 2 [17:18] - Put people at ease right away. [19:12] - Janice talks about putting yourself out there in a way that fits you. [21:52] - “You have to trust your gut.” PART 1 [23:56] - “You have to trust your gut.” PART 2 [25:55] - Janice enjoys game shows. [28:11] - What is Janice up to lately? [30:08] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Janice: Janice Porter Facebook | LinkedIn | Instagram Relationships Rule Podcast Schedule a Call with Janice Today: e: janice@janiceporter.com c: 604.230.7141
11/20/2023 • 31 minutes, 26 seconds
How & When To Communicate Changes To Clients
At this very moment, you probably have a To-do at the back of your mind. You’ve chosen to avoid it for now. Funnily, you’re spending days avoiding a task that’s not so bad once you actually do it. You know this. That’s similar to communicating business changes: something that’s simple once it’s done. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how & when to communicate changes to clients on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about how & when to communicate changes to clients. People often hold themselves back from making necessary changes in their business for fear of how their clients are going to respond. Listen as Nikki talks about ways to clearly inform your new and existing clients about changes in your business. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:08] - Here are questions to ask yourself before you make business changes. [03:43] - Nikki goes over how to update your existing clients about changes. [06:28] - Here’s how you can turn a change into a teaching opportunity. [09:29] - Nikki recalls coaching a client when they changed a free service in their business to a paid service. [12:00] - What happened after Nikki’s client changed the free service to a paid service? PART 1 [14:29] - What happened after Nikki’s client changed the free service to a paid service? PART 2 [17:17] - Are you holding yourself back for no reason? [19:36] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
11/13/2023 • 20 minutes, 53 seconds
How To Be More Confident Under Pressure
No matter what’s happening, it’s critical that you maintain a confident and clear mind during your sales conversations. This is why it’s so important to have a strategy when you feel under pressure. The more you show up with confidence for these situations, the better. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to be more confident under pressure on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about how to be more confident under pressure. Nikki shares a helpful technique she learned during an NLP assignment years ago. Listen as Nikki talks about a strategy that gives you a new mindset for how you get to show up. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:21] - Be the swan. [04:21] - If you want to become a different person, first, find an example. PART 1 [06:52] - If you want to become a different person, first, find an example. PART 2 [09:45] - Nikki talks about what happens when we take on a new persona. [11:08] - “How would this person behave?” [14:10] - Nikki suggests ways to build confidence with inspiration from a new persona. [16:21] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
11/6/2023 • 18 minutes, 4 seconds
Pricing To Sell
Can you imagine trying to ask a critical question to someone you’re hiring, and instead, there’s actually no point at all to the long and drawn out conversation… like this sentence. That’s what your clients feel every time you’re not upfront about your pricing. Clients shouldn’t jump through hoops to understand something so important. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about pricing to sell on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about not being afraid of the pricing question. Nikki shares tips on how to communicate your pricing with integrity and confidence. Listen as Nikki talks about standing by your pricing and being proactive about the pricing question. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [03:11] - Do you list your pricing? [05:12] - Should you write “Starting at” or list a price range? [07:35] - Nikki shares tips about talking about price in real time. PART 1 [09:19] - Nikki shares tips about talking about price in real time. PART 2 [11:00] - Before giving prices, Nikki advises that you do this. [13:37] - Don’t make clients feel like you’re avoiding the price question. [14:43] - What does Nikki do immediately after saying the price? [17:17] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
10/30/2023 • 19 minutes, 58 seconds
How To Communicate With Intent: Mastering Excellence Series
Having strong communication skills takes you far in every area of life. You can have all the skills and education as an entrepreneur, yet find yourself not getting results. Intentional communication could be what you need to accomplish goals through rapport, credibility, and cooperation. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to communicate with intent in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Erin Marcus is the founder and CEO of Conquer Your Business, an international company helping driven entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they're proud of. Having made the successful leap from corporate executive to entrepreneur, Erin uses that experience, along with her MBA education and street smart upbringing, to help her clients reach heights they never dreamed possible. And have fun doing it! Erin is also an international speaker and the host of Ready Yet?! Podcast. In today’s episode, Nikki and Erin talk about how to communicate with intent. Erin discusses the actual communication strategies that allow you to be more proactive in sales conversations while also empowering others. Listen as Nikki and Erin talk about having an absolute belief that we can all offer authentic and honest communication. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:36] - Erin Marcus talks about getting over the mindset bridge that holds most entrepreneurs back. [04:33] - Having strong communication skills takes you far in every area of life. PART 1 [07:31] - Having strong communication skills takes you far in every area of life. PART 2 [09:40] - Where does communicating with intent start? [12:05] - A lack of attachment can help you show up more authentically. [14:04] - Erin talks about going after what you want. PART 1 [16:47] - Erin talks about going after what you want. PART 2 [18:58] - Why should you stay away from being “reactive” in your communication? [21:51] - Erin encourages you to question how you’re showing up and make adjustments without being reactive. [23:43] - Erin talks about accountability, cooperation, and offering solutions. [26:12] - How does Erin check if she’s accomplishing her goals? [28:45] - Erin talks about knowing where to place your focus. PART 1 [31:20] - Erin talks about knowing where to place your focus. PART 2 [34:14] - What do you want, and how bad do you want it? [37:12] - What is Erin up to lately? [39:26] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Erin: Erin Marcus Facebook| LinkedIn | Instagram | YouTube Ready Yet?! Podcast
10/23/2023 • 40 minutes, 52 seconds
How To Master Emotions In Sales: Mastering Excellence
“We make buying decisions based on emotions, not logic.” This may be the typical sentence you hear when discussing sales and emotions. The statement is useful, yet it doesn’t cover the full picture. Your emotions as an entrepreneur also impact the way your sales, goals, and business growth develop. Have you ever thought about the influence of your own emotions? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to master emotions in sales in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Brad Bizjack is a personal development expert, podcast host, and multi-7-figure CEO with over 10 years of coaching experience. His mission is to help people come alive to their limitless possibilities and finally create the success and freedom they deserve! Brad is happily married to his beautiful wife, Janiece. They live in western Illinois and have a little girl named Lillian and a dog named Oliver. In today’s episode, Nikki and Brad talk about how to accept and redirect your emotions so you show up as your highest self in sales. Brad discusses how to express what you feel, regulate your emotional state, and realign with a more useful emotion. Listen as Nikki and Brad talk about knowing your emotional home, keeping your heart open, and accessing your highest self. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:49] - Brad Bizjack explains why personal development connects to sales. [04:01] - Brad recalls the coaching call that shifted his beliefs and thought patterns. [06:24] - Define a compelling vision for your sales. [09:11] - Give yourself a reason to show up as your higher self. [12:32] - How do you know if you’re thinking like your higher self? [15:16] - Where’s your emotional home? [17:18] - Brad describes how your default beliefs impact what you manifest in your life. PART 1 [20:00] - Brad describes how your default beliefs impact what you manifest in your life. PART 2 [22:41] - Don’t close your heart. [24:50] - Brad reminds everyone to focus on what makes you feel alive. [27:30] - Brad gives you an exercise to check if your heart is open or closed. [29:36] - Are you focused on a mission? PART 1 [31:26] - Are you focused on a mission? PART 2 [33:31] - “All emotions serve us.” [35:32] - Brad shares a method you can use to process your emotions. [37:08] - Express what you feel, regulate, and then choose to realign with a more useful emotion. [38:52] - Life is always rigged in your favor. [41:54] - “Legacy is what we leave in people, not for people.” [43:40] - Do you want to learn how to accelerate success? [46:31] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Brad: Brad Bizjack Instagram To download free Resources from Brad: Free Success Accelerator 5-Day Challenge
10/16/2023 • 48 minutes, 16 seconds
Stop Selling Yourself Short
Some entrepreneurs try to avoid coming off as “salesy” so much that they go out of their way to show how “anti-salesy” they are, and it backfires. Why would being super “anti-salesy” backfire? When you sell yourself short, you’re unintentionally planting seeds of doubt about your reputation and standards. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to stop selling yourself short on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about how to stop selling yourself short in your sales conversations. Nikki talks about how entrepreneurs use disclaimers to deflect being “salesy” when in reality, doing so derails sales conversations. Listen as Nikki talks about why disclaimers chip away your credibility, how to stop overcompensating when you feel uncomfortable in sales conversations, and why sales conversations are a collaboration. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:26] - Do you have this habit? [04:44] - Nikki explains how disclaimers can derail sales conversations. [06:36] - Sales isn’t a bad thing. [08:56] - There’s no reason to self-sabotage. [11:43] - Trust people to make their own decisions without selling yourself short. [13:49] - Let’s not talk people out of doing business with us. [16:41] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
10/9/2023 • 19 minutes, 31 seconds
How To Access Anyone In Business: Mastering Excellence Series
You can grow your business by having connections to helpful relationships. To maximize your opportunities, you must first get to know the person. The question then becomes: How do you start to truly know someone? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to access anyone in business in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High School English teacher to a Broadway Producer in under two years. In today’s episode, Nikki and Michael talk about how to access anyone in business. Michael discusses how to develop real connections that build rapport and get you what you need. Listen as Nikki and Michael talk about access vs. interest, relationship acquisition vs. relationship retention, and accepting all meetings vs. curating meetings. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:36] - Michael Roderick believes connections are about interest. [04:24] - Michael is always thinking about how to create curiosity. PART 1 [06:18] - Michael is always thinking about how to create curiosity. PART 2 [09:00] - What is a helpful checklist to know if you created curiosity? [11:05] - Michael describes how you can use opportunities to help others and help yourself. [13:57] - How can you make connections for other people? [16:36] - Michael talks about the interactions that no one wants to have. [19:05] - Get to know the person first and you’ll find out the information you need. [21:42] - Help others become successful. [23:36] - Let people know what you need. PART 1 [25:33] - Let people know what you need. PART 2 [27:21] - Why do most “success formulas” not work for everyone? PART 1 [29:58] - Why do most “success formulas” not work for everyone? PART 2 [31:53] - Michael shares how “reciprocity impulse” and “reciprocity timeline” impact daily life. [34:46] - What’s your understanding of reciprocity? [36:43] - Michael shares the biggest issue people face in relationship building. [39:37] - Trust is built through consistency and intention. [41:52] - You don’t have to meet with everyone. [44:33] - How can you curate your meetings? [47:22] - “Start by curating.” [50:20] - What’s a surprising fact about Michael? [52:42] - What’s up next for Michael? [55:18] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Michael: Michael Roderick Access to Anyone Podcast Twitter | Facebook
10/2/2023 • 57 minutes, 18 seconds
The Best Time To Sell To Prospects
When’s the last time you had an awesome call with a prospect who gave you all the buying signals, but the sale didn't come through? Entrepreneurs wonder where all the enthusiasm for their product went after getting off a call. Most times what they don’t realize is that they need to guide the client’s enthusiasm. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about the best time to sell to prospects on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about the best time to sell to prospects. Nikki talks about how you can keep clients on track for closing a deal. Listen as Nikki talks about reasons why clients don’t finish closing, what phrases can help you guide clients, and ways to make it easy for clients to work with you. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:14] - Did you schedule a Circle Back Call? [04:48] - You need to close the sale while you’re top of mind. [06:06] - Most people avoid closing deals since they’re uncomfortable with closing the sale. [08:24] - “Drop the link.” [11:01] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
9/25/2023 • 13 minutes, 22 seconds
Three Easy Ways To Earn Business: Sales Success Story
It’s up to you to earn the business you receive, and it doesn’t have to be difficult. In fact, that’s why it’s essential to make sales interactions easy for your clients. You secure more clients this way and gain connections that are yours to leverage. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about three easy ways to earn business during this Sales Success Story on this episode of the Sales Maven Show. Danita Hammond is the owner of Thrive Surfaces, a commercial flooring agency serving 5 states in the Pacific Northwest. Danita’s clients include interior designers, flooring contractors and facility directors who are working on large scale projects such as Boys & Girls Clubs, Research Labs, Hospitals and Universities. If you’ve ever worked out in a hotel gym, you’ve probably stepped on flooring she represents. She’s received multiple awards for her work in the industry and is sought after by manufacturers to represent their products in the market place. In today’s episode, Nikki and Danita discuss three easy ways to earn business. Danita shares how she implements strategies to see what could make sales interactions easier for her clients. Listen as Nikki and Danita talk about making sales situations more effortless for clients, defining a great customer experience, and editing emails to match the client’s perspective. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:54] - Danita Hammond talks about her flooring company and who she works with. [03:24] - How does Danita work with interior designers? [05:28] - Danita talks about making content and communication easy for clients. [08:22] - Danita talks about how Nikki helped change her view about sales. PART 1 [10:54] - Danita talks about how Nikki helped change her view about sales. PART 2 [12:29] - Danita gives her own perspective of a great customer service experience. What’s the sales lesson? [14:47] - What are Danita’s favorite insights from Nikki? [17:36] - How can you connect with Danita? [20:26] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Work With Nikki Discussion Find Danita: Danita Hammond Instagram | Facebook | Pinterest
9/18/2023 • 21 minutes, 9 seconds
Revenue-Driving Sales Hacks - Sales Success Story
Selling skills will give you positive returns for years to come. Soon, you’ll have an archive of go-to selling strategies that consistently give your sales conversations a boost. What are your favorite revenue-driving sales hacks? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about revenue-driving sales hacks during this Sales Success Story on this episode of the Sales Maven Show. As founder and CEO of Janna Lundquist Consulting, Janna transforms the workplace that drains you into the team that fuels you. People call her the “Team Whisperer.” Janna has twenty years of experience in corporate, entrepreneurial, and nonprofit settings, and the values of trust, growth, focus, and prosperity guide her work today. In today’s episode, Nikki and Janna discuss revenue-driving sales hacks you can count on to improve your sales conversations. Janna recalls her VIP experience of working with Nikki and shares how she implemented Nikki’s insights in real-time sales conversations. Listen as Nikki and Janna talk about how to recognize buying signals in social situations, which lead magnets help you connect with ideal clients, and how to refresh previous client relationships. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:49] - Janna Lundquist is called the “Team Whisperer.” [02:35] - How does Janna help in strategic planning for leadership teams? [04:42] - Janna describes the reasons why people pursue executive coaching. [06:27] - Selling skills will give you positive returns for years to come. [07:57] - Janna recalls her VIP experience of working with Nikki and expresses her gratitude for Nikki’s insights. [10:33] - How do you recognize buying signals in social situations? PART 1 [12:57] - How do you recognize buying signals in social situations? PART 2 [15:42] - Which lead magnets or offers help you connect with ideal clients? [18:38] - Janna shares quick hacks that improve sales conversations. [20:53] - How can you refresh previous client relationships? PART 1 [22:34] - How can you refresh previous client relationships? PART 2 [24:41] - Gently offer reconnections in a way that feels appropriate. [27:15] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Work With Nikki Discussion Find Janna: Janna Lundquist LinkedIn To book a free 30-minute strategy session with Janna: www.jannalundquist.com/contact
9/11/2023 • 28 minutes, 28 seconds
How To Use The Benjamin Franklin Effect To Increase Sales
Among the many ways to build rapport, there’s a technique that results in a double benefit for you. The technique is called The Benjamin Franklin Effect, which focuses the spotlight on the person you’d like to build rapport with. You can increase your sales if you apply this technique in the right conversations. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, how to use The Benjamin Franklin Effect to increase sales during this episode of the Sales Maven Show. Jonathan Baillie Strong is the founder of Spotlight Podcasting, where he brings his deep-seated passion for podcasts to the world. His agency serves a diverse clientele, from venture backed tech companies to elite entrepreneurs, launching and nurturing top-tier shows. Jonathan's journey in the audio industry starting in 2013, has led him to a fascination with the transformative power of podcasts. Beyond the podcasting world, he enjoys the life of New York City, where he attends concerts with his wife and enjoys the diverse cultural experiences that the city offers. In today’s episode, Nikki and Jonathan talk about how to use The Benjamin Franklin Effect to influence your conversations and increase sales. As the owner of a podcast agency, Jonathan knows all about building rapport that’s mutually beneficial. Listen as Nikki and Jonathan talk about providing an authentic experience to build mutually valuable relationships, why The Benjamin Franklin Effect works well, and how to test The Benjamin Franklin Effect in daily life. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:02] - Jonathan Baillie Strong explains how his podcast agency helps organizations. [03:52] - What is the true value of hiring an agency to help with a podcast? [06:52] - Jonathan shares how podcasting helps with building a network. [09:25] - Podcasting amplifies an organization’s message. [12:06] - Jonathan talks about providing an authentic experience to build mutually valuable relationships. [14:35] - What is The Benjamin Franklin Effect? PART 1 [17:27] - What is The Benjamin Franklin Effect? PART 2 [19:58] - Jonathan describes how this technique influences sales conversations. [22:34] - If you use this technique, it’s important to keep things simple and follow up. [24:11] - Jonathan and Nikki talk about when to test The Benjamin Franklin Effect. [27:05] - Jonathan feels the Sales Maven Society is very welcoming. [29:13] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jonathan: Jonathan Baillie Strong Twitter | LinkedIn
9/4/2023 • 31 minutes, 2 seconds
How To Convert Followers Into Email Subscribers: Mastering Excellence Series
What are the most important details to know about your audience? It may be time to review your latest content and data if a few ideas haven’t already come to mind. Knowing your audience and what they experience is vital to transforming your followers into email subscribers. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to convert followers into email subscribers in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Holly Hillyer has grown a multiple seven figure social selling business and is the founder of Seven Strong, a strategic coaching business for the online entrepreneur, and creator of the Seven Strong Social Method. Holly is also the host of the Seven Strong Podcast, creator of the Seven Strong Planner, and mom to three wild boys in Charleston, SC. In today’s episode, Nikki and Holly talk about creating income and impact from email marketing and effective sales systems. Holly helps female entrepreneurs improve their businesses and recently achieved excellent results with a personal case study. Listen as Nikki and Holly talk about understanding your audience’s journey, using client objections in your favor to create a unique niche, and monitoring data for insights that improve your interactions with your ideal audience. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:44] - Holly Hillyer and Nikki know each other from a mastermind. What was their first impression of each other? [03:37] - Holly explains her mindset during the early days of building her business. [06:22] - Holly shares what inspired her to help women get traction on social media for their businesses. [09:04] - Where does the name Seven Strong come from? [11:00] - “Let me be my best case story.” [13:18] - What are the most important details to know about your audience? [15:59] - How does your ideal client feel after buying your product? [17:25] - Holly explains how to use objections in your favor. [19:22] - Make your content binge worthy. [21:26] - How can you direct interested clients to your mailing list? [24:25] - What does this process look like in action? [27:12] - Give people the first step. [29:42] - Tell people what you want and where to find your material. [31:12] - Holly talks about what goal she sets when converting followers into email subscribers. [34:11] - They don’t need to be a follower to find value in your email list. [37:07] - What data does Holly look at to make sure her goals are on track? PART 1 [40:07] - What data does Holly look at to make sure her goals are on track? PART 2 [42:47] - Why is repurposing content an important part of Holly’s strategy? [45:33] - Holly gives tips on how to transfer content ideas from social platform to social platform. [47:05] - Holly describes herself as an introvert. [50:01] - “I’m finding my stride.” [52:09] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Holly: Holly Hillyer Instagram To access Free Private Podcast: www.sevenstrong.com/summersystem
8/28/2023 • 54 minutes, 57 seconds
How To Easily Get Paid On Sales Calls: Sales Success Story
Asking for payments from your clients shouldn’t be a hassle. You may try to have a process in place, like sending an invoice, only to have payments take longer than expected. Is there a way to encourage clients to pay sooner? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to easily get paid on sales calls during this Sales Success Story on this episode of the Sales Maven Show. Erica Goode has been a Certified Public Accountant for 15 years. She runs a virtual accounting firm supporting coaches and consultants with bookkeeping, accounting, and CFO services and is also the host of the Coaches, Consultants, and Money podcast. She’s a former Director of Finance at a Fortune 50 company and started her career as an auditor at a Big 4 public accounting firm. Erica is also the mom of 2 and the wife of a fellow CPA. She lives with her family in the mountains of Idaho. In today’s episode, Nikki and Erica discuss how to encourage faster payments so you get easily paid on sales calls. Erica likes to create a safe space to have honest and inquisitive money conversations. Listen as Nikki and Erica talk about using fractional CFO services in your business model, asking direct questions to encourage payments, and releasing any hesitation around money conversations. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:47] - Erica Goode explains her career as a Certified Public Accountant. [02:59] - Erica likes to create a safe space to have honest and inquisitive money conversations. [05:46] - Nikki and Erica recall a funny memory from one of their first conversations. [08:05] - Erica says she enjoys the welcoming community of the Sales Maven Society and the valuable content. [10:06] - Are you hesitating to collect client payments directly? Try doing this. PART 1 [13:00] - Are you hesitating to collect client payments directly? Try doing this. PART 2 [15:11] - Let money come into the business. [17:49] - Nikki and Erica talk about the fun meetings between the Sales Maven Society members. PART 1 [20:36] - Nikki and Erica talk about the fun meetings between the Sales Maven Society members. PART 2 [22:17] - What’s the biggest value Erica receives from the Sales Maven Society? [23:52] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Erica: Erica Goode Coaches, Consultants, and Money podcast LinkedIn | Instagram
8/21/2023 • 25 minutes, 41 seconds
How To Lead A Sales Team: Mastering Excellence Series
Leadership is not only about the people who report to you directly. Every level of your sales team contributes in a special way, and each level deserves support. Leaders of effective sales teams empower all team members to ignite collaboration and own their role in the big vision. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to lead a sales team in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Mark Barber is an accomplished sales manager and professional, renowned for his exceptional expertise in sales coaching and the development of sales teams. Throughout his career he has made a profound impact on sales organizations fostering a culture of success and transforming the dynamics within. Mark’s passion lies in the development, nurturing, and recognition of sales peoples’ achievements, fueling their growth and propelling them to unprecedented levels of success. In today’s episode, Nikki and Mark talk about leading a sales team towards long term success. He offers his invaluable guidance that comes from consistently paving the way for individuals to realize their full potential. Listen as Nikki and Mark talk about the traits of a good salesperson, tips for onboarding practices, and lessons about teams changing over time. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:36] - Mark Barber shares his early career experiences and highlights from his career path. [03:54] - What is Mark’s experience from growing an education company? [05:49] - Leadership is not only about the people who report to you directly. [08:14] - Allow and empower other people to shine. [11:08] - What’s the first thing Mark looks for when hiring a salesperson? [13:58] - Does your company culture attract ideal team members? [16:56] - How can a company improve a team’s retention rate? [18:40] - Nikki and Mark discuss the top motivations of high-performing sales people. [20:50] - You should put your energy towards a job you enjoy. [23:12] - Mark talks about why it’s fine to prioritize vacations and rest. [25:21] - How can leaders help sales people stay motivated or get back on track? PART 1 [27:53] - How can leaders help sales people stay motivated or get back on track? PART 2 [29:33] - Mark shares one of his big epiphanies about how teams change over time. [31:18] - What are Mark’s thoughts about onboarding practices? [33:03] - Learn to listen a little longer. PART 1 [35:54] - Learn to listen a little longer. PART 2 [37:53] - Mark shares quick fun facts about his fun life. [40:49] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Mark: Mark Barber LinkedIn
8/14/2023 • 43 minutes, 26 seconds
Generating New Business With Confidence - Sales Success Story
You’ll be surprised with how far a basic plan can take your business. Then again, it’s the simple things that are the hardest to do when you feel uncertain. What do you need to move forward with confidence? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about generating new business with confidence during this Sales Success Story on this episode of the Sales Maven Show. Melissa Jacobs is an accomplished Growth Strategist with over 20 years of experience in marketing, strategy and innovation roles. She has a proven track record of driving revenue growth for a variety of brands, making her a sought-after partner for businesses looking to spark transformational growth. Melissa is currently the CEO and Lead Strategist at Crow & Pitcher LLC, an innovation and growth consultancy. In today’s episode, Nikki and Melissa discuss overcoming confidence barriers when growing your business. Melissa reflects on the observations that inspired recent changes in how she’s proactively growing her business. Listen as Nikki and Melissa talk about crafting foundational offers, promoting to potential clients, and getting beyond self-imposed hurdles. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:49] - Melissa Jacobs is a Growth Strategist with over 20 years of experience. [02:31] - Melissa talks about common projects she handles for clients. [04:46] - How does data help balance a plan for your brand and growth? [06:58] - Melissa shares an observation on the difference in how different company sizes approach brand and growth plans. [08:23] - Melissa says a client inspired recent shifts in her business. How did Nikki help turn the inspiration into action? [11:13] - You may need less than you think to start promoting your services to potential clients. [13:30] - Nikki and Melissa discuss overcoming confidence barriers when starting. [16:20] - “Seek resources because there are resources out there.” [18:32] - Melissa shares how much she loves the content library in the Sales Maven Society. [21:08] - Melissa suggests a quick read that helps you grow your business more by doing less. [23:49] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Melissa: Melissa Jacobs LinkedIn Free Gift mentioned at the end of the podcast: www.crowandpitcherllc.com/grow
8/7/2023 • 26 minutes, 1 second
Hosting A Summit Successfully: On-Air Coaching
Placing an offer on your site is passive promotion. Potential clients won’t be able to engage with your offers if they don’t know the offers exist, including the people who never make it to your site. Proactive promotions, such as a summit, allow potential clients to discover your offers directly. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Kelley Carlstrom brings up questions about hosting a summit successfully in an on-air coaching call episode of the Sales Maven Show. Kelley Carlstrom received her Doctor of Pharmacy from The University of Colorado in 2010 and completed 2 years of post-graduate residency training to specialize in oncology. She is a board-certified oncology pharmacist that has worked in a variety of traditional and non-traditional settings including at a large academic medical center, a small community hospital, as a consultant for a large electronic medical record implementation, and in the healthcare technology industry helping to create digital products and services for oncology clinicians and patients. In 2019, Kelley founded KelleyCPharmD, an education company that supports pharmacists in developing their oncology knowledge. She is passionate about democratizing oncology pharmacy training and increasing accessibility and inclusion through her unique and innovative training programs. In today’s episode, Nikki and Kelley talk about what it takes to successfully host a summit for potential clients. Kelley Carlstrom helps fellow pharmacists pursue oncology, and wants to host a launch event to introduce potential clients to her programs. She aims to increase the visibility and sales for her offers where she gives clients the best chance at transitioning their career. Listen as Nikki and Kelley talk about pricing a summit, organizing the summit format, and having a strategy for the summit content. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:49] - Kelley Carlstrom helps fellow pharmacists pursue oncology. [03:31] - Is it common for pharmacists to pursue a career in oncology? [05:47] - Is it difficult to do residency training? [08:45] - Kelley talks about the burnout happening in the healthcare industry. [10:07] - Kelley describes the programs she offers to fellow pharmacists. [12:58] - How can pharmacists use curated content to learn faster? [15:19] - How important is it to build relationships throughout a career transition? [18:05] - Kelley talks about working with experts to support the oncology community, and how it helps the experts as well. [20:35] - Kelley says she’s creating a new launch event for her potential clients. PART 1 [23:34] - Kelley says she’s creating a new launch event for her potential clients. PART 2 [26:20] - Nikki shares ideas of using collaborations to expand the reach of business promotions. [29:10] - Have one offer to present upfront. [31:46] - Kelley shares her ideas for which offers she’ll promote to potential clients. [33:35] - Can entrepreneurs repurpose content made for promotions? PART 1 [35:25] - Can entrepreneurs repurpose content made for promotions? PART 2 [37:44] - Nikki gives tips on pacing the information shared with potential clients. [40:36] - Kelley enjoys when Nikki shares personal insights about entrepreneurship. [42:05] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Kelley: Kelley Carlstrom LinkedIn | Twitter | Instagram
7/31/2023 • 43 minutes, 45 seconds
How To Establish Value In A Sales Call - On-Air Coaching
Our brains love stories. Sharing stories allows people to relate to an experience. It’s how people feel understood or live out a scenario that helps them understand. In sales, potential clients can imagine how they’ll achieve their goals and overcome hurdles through stories about other clients in a similar situation. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Gina Ramirez brings up questions about how to establish value in a sales call in an on-air coaching call episode of the Sales Maven Show. Gina Ramirez is a Certified Health Coach, Licensed Professional Counselor, and Certified Worksite Wellness Specialist. She specializes in guiding professional women who are struggling to establish a stable and sustainable way to have the career they love and life they crave. Gina guides her clients to a gentle understanding of integration; creating a beautiful tapestry of lifestyle, exercise, attitude, and nutrition around current life circumstances. Her coaching programs foster a partnership to find the best solution to the client's wellness needs. In today’s episode, Nikki and Gina talk about establishing the value of your offer and sharing client stories to overcome objections. Gina helps career-driven women regain control of their time so they have more balance in their personal life and professional life. She knows her 90-day program fits the busy clients she aims to help, so she’s trying a new presentation to match her ideal clients. Listen as Nikki and Gina talk about using specific word choices and stories to reflect a potential client’s experience back to them. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:48] - Gina Ramirez helps career-driven women balance personal life and professional life. [02:42] - What topics does Gina usually cover in her services? [05:30] - Ask questions to help match clients to the services that matter to their goals. [08:28] - Learn to use your client’s keywords in your sales conversations. [10:32] - Nikki shares how you can share the benefits of your programs without overwhelming your clients. PART 1 [13:12] - Nikki shares how you can share the benefits of your programs without overwhelming your clients. PART 2 [15:10] - You can share client stories to potential clients to overcome this type of objection. [17:44] - Our brains love stories since we can relate to stories. [20:29] - What is the long term impact of sharing stories with potential clients? [22:21] - Gina is amazed by the quality connections in the Sales Maven Society. [24:40] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Gina: Gina Ramirez LinkedIn | Facebook | Instagram | YouTube
7/24/2023 • 27 minutes, 32 seconds
Referrals In Sales & Why You’re Losing This Business
Referrals are magical. Your offers get built-in credibility, legitimacy, and authority based on the person advocating for your services. Next to repeat business, this is some of the easiest business to earn, so why do most entrepreneurs drop the ball? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about referrals in sales and why you’re losing this business on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about the most common reason entrepreneurs lose referral business. Nikki recalls times she’s been involved with referrals and pinpoints what you can do differently. Listen as Nikki talks about how referrals connect to sales, why you might be losing business, and what to do instead of dropping the ball. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:49] - Referrals are so valuable, so why do most entrepreneurs drop the ball? [03:38] - Nikki recalls when she was on the other side of a referral and where the person missed the mark. [05:54] - People can change their minds, so you want to do this instead. [08:45] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
7/17/2023 • 11 minutes, 38 seconds
Closing The Deal Faster - Proven Strategy For Sales Success
Similar to every person being one decision away from changing their life, you could be one question away from closing a sale. Sales conversations can benefit from questions that inspire curiosity and collaboration. Luckily, there’s one specific question format you can use to ignite both of these reactions in your sales conversations. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn a proven strategy to close your deals faster on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares how you can close deals faster with a proven strategy involving one question. Nikki explains the importance of questions and which question can get you further in sales conversations. The question allows clients to tell you how to close the deal from their perspective. Listen as Nikki talks about which question to use, how to phrase the question, and when to use the question. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:44] - Questions are an important part of the sales process. [03:02] - Nikki explains which question can get you further in sales conversations. [04:57] - Be mindful of how you phrase this question; it can change the dynamic of the interaction. [07:27] - Once you ask the question, let the client respond. [10:22] - Nikki shares how you can use this same question to help mend a situation if any mishaps happen. [12:35] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
7/10/2023 • 14 minutes, 4 seconds
Three Ways To Overcome A Sales Slump
Let’s be honest, slumps happen. That’s why it’s super important to have a plan for when those slumps come around. If you’re in a slump, you can get yourself out of it. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn three ways to overcome a sales slump on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares three strategies that help revive your momentum, especially when in a slump. Nikki reveals her own approach to dealing with slumps and how to come out on the other side better than before. As long as you have momentum, you’ll pull yourself out of a slump. Listen as Nikki explains the three strategies that liven up your business. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:22] - Nikki suggests putting tasks on your calendar in 15-minute windows. [03:28] - Why 15 minutes? [05:42] - Track your finances yourself even if you have a financial team. [08:32] - Nikki warns everyone to not to get stuck in “digital thinking” so they can lean towards “analog thinking.” [10:27] - “Put an offer out.” [13:13] - Nikki talks about what helped her sign more VIP clients than she signed in the previous year. [15:22] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
7/3/2023 • 18 minutes, 20 seconds
How To Make Money: Mastering Excellence Series
Money is a tool and a resource that empowers you to support your choices. Your business is one of the ways to generate access to money. If you are on your entrepreneurial journey, it could be time to rethink your approach to monetizing, saving, and investing. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to make money in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Sarah Young is the host of the Profit & Prosper podcast and the founder of Young + Co, a virtual CFO agency that helps business owners find financial peace and generate freedom and wealth. She takes action quickly, and keeps her eyes open for opportunities that help businesses flourish. After finding that working with small business owners was far more fulfilling than working for large companies, Sarah committed herself and her business to helping business owners be more wealthy and well. In today’s episode, Nikki and Sarah talk about how to maximize your profit to create more confidence and stability in your businesses. Sarah believes you can intentionally build a finance plan that supports your thriving business and authentic personal life. Listen as Nikki and Sarah talk about learning by taking action, thinking bigger for your goals, and building your personal finances so you can show up for yourself. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:38] - Sarah Young and Nikki talk about exchanging their expertise. [03:21] - “I take action quickly.” [05:21] - If you want to make more money, figure out what works by taking action. [08:01] - Sarah explores the benefits of building personal wealth with goals. PART 1 [10:52] - Sarah explores the benefits of building personal wealth with goals. PART 2 [12:54] - Make sure you have your own financial plan instead of relying on a spouse. [14:51] - Sarah’s view of wealth includes money and self care. How does she measure her progress? [17:14] - Take steps toward the end goal. [19:59] - Are you seeing a return on your efforts? [21:50] - “Sometimes you have to give yourself a break.” [23:55] - Remember to build a financial cushion for yourself. [26:23] - Sarah talks about enjoying her life outside of business to have more balance. [28:42] - Sarah shares the exciting journey she’s on and what’s happening for the future. [31:05] - It’s time to think bigger. [33:42] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Sarah: Sarah Young Profit & Prosper Podcast Instagram | LinkedIn | YouTube
6/26/2023 • 36 minutes, 34 seconds
How To Make More Money With Less Clients: On-Air Coaching
What is the best way to increase revenue without needing more clients? Well first, it helps to not assume that current clients know all the different ways they can work with you. If you understand a client’s journey, you can offer services and products that naturally align to where they’re headed. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Kathy Farah brings up questions about how to make more money with less clients in an on-air coaching call on this episode of the Sales Maven Show. Kathy Farah is the founder of Kathy Farah Consulting, LLC, where she helps businesses effectively engage customers and drive revenue through email marketing. Her experience of over sixteen years in the corporate world gave her a project and systems management background of valuable insights into how technology can boost business efficiency. Kathy’s talent for breaking down daunting tasks into manageable steps has made her a sought-after Email Strategist. In today’s episode, Nikki and Kathy talk about focusing on upsell strategies to increase the revenue of an existing client base. Kathy talks about how she guided numerous entrepreneurs in simplifying their complex systems with easy-to-follow email marketing strategies. As an Email Strategist, she understands the value of strong client relationships and aims to increase revenue by focusing on longtime customers more. Listen as Nikki and Kathy talk about blending upsells into the lifetime value of repeat clients. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:42] - Kathy Farah helps entrepreneurs engage their audience through email marketing. [02:22] - Are you unsure about the connection you have with your audience? [04:36] - Is segmenting an email list truly important? [06:25] - Kathy explains why a small and engaged email list is better than having a large email list. [09:21] - What does it mean to “clean” your email list? [12:14] - What is the best way to increase revenue without needing more clients? [15:09] - Are you offering services and products that complement your client’s journey? [16:40] - Nikki explains the idea of an AND-sell and an OR-sell when doing an upsell. [19:10] - Your job is to put offers in front of your clients and let them decide if they want it. PART 1 [21:22] - Your job is to put offers in front of your clients and let them decide if they want it. PART 2 [23:42] - Nikki shares a quick question to help you check if clients are interested in an upsell. [25:51] - How can you plan add ons for your offers? [27:59] - Nikki talks about sharing offers with the clients you know you can impact and serve over time. [29:34] - Kathy learns a lot from the questions different Sales Maven Society members share. [31:19] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Kathy: Kathy Farah LinkedIn Free Resource: 4 Email Strategies to Re-Engage Your List...even if it's been a while since they've heard from you
6/19/2023 • 33 minutes, 5 seconds
How To Find Your Niche In Business: On-Air Coaching
Have you ever had a client you absolutely loved working with? Working with them simply flowed, and you were able to create a significant impact in their work. If you can pinpoint what you loved about working with them, you can develop a strategy to niche down and attract more of those clients. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Dr. Carol Wheeler brings up questions about how to find your niche in business in an on-air coaching call on this episode of the Sales Maven Show. Dr. Carol Wheeler holds a PhD in Leadership Education and is a Gallup Certified Strengths Coach with over 25 years of experience working with leaders and teams. She is the founder of NopaLeadership, helping to bring out the best in people through empowered leadership. Individuals and teams hire Carol to increase their productivity, teamwork, commitment and overall impact resulting in improved client relationships, teamwork, and revenue growth. Through Strengths-based leadership training and executive coaching her clients are able to build team commitment and collaboration with less conflict at work. In today’s episode, Nikki and Dr. Carol talk about discovering the work you want to do more consistently. Dr. Carol has success helping leaders and teams leverage their strengths. Her services work with a wide range of people, and now she wants to narrow her focus to who she believes she can work with best. Listen as Nikki and Dr. Carol talk about improving business impact by finding the niche you work best with. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:50] - Dr. Carol Wheeler helps you bring out the best by leveraging everyone’s individual talents. [02:41] - What is the CliftonStrengths assessment? [05:01] - Dr. Carol explains what you do once you learn your strengths. [07:05] - Dr. Carol talks about how knowing individual strengths can help teams see different perspectives during conflicts. [09:05] - Where can people take the CliftonStrengths assessment? [11:16] - How can entrepreneurs find their ideal clients? [14:14] - Dr. Carol reflects on the patterns she noticed of clients she loved working with. [17:00] - Shared networks and referrals can lead to ideal clients. [18:57] - You can give potential clients a preview of working with you through your own content or events on a relevant industry topic. [21:58] - “Get the clients in the door.” [24:05] - Dr. Carol says she learned a lot by observing the content and beautiful interactions within the Sales Maven Society. [25:54] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Dr. Carol: Dr. Carol Wheeler LinkedIn | Facebook
6/12/2023 • 27 minutes, 53 seconds
Ways To Incentivize Customers: On-Air Coaching
Sharing nice words and good intentions can have more impact than you think. Your brand and your customers benefit when shown appreciation. Is there a way to inspire public displays of appreciation? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Shanae Brown brings up questions about ways to incentivize customers in an on-air coaching call on this episode of the Sales Maven Show. Shanae Brown is a Certified Leadership Coach and Founder of No Cream In This Coffee, a career development company focused on advancing Black women in the workplace. With a passion for empowering professionals to step into their power and make bold moves, Shanae created a new approach to help Black women overcome the barriers they face at work. Shanae offers positive and empowering spaces with her Bold Moves Career Accelerator program and monthly community conversation, The Healing Hour. She’s exploring ways to activate community advocacy that feels voluntary and effective. Listen as Nikki and Shanae talk about creating ways for customers to engage with each other and become brand advocates. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:46] - Shanae Brown shares how she decided on the name No Cream In This Coffee. [02:40] - Shanae works with both employees and employers to advance equity for Black women. [05:28] - Why does Shanae host a monthly community hour for Black women professionals? [08:20] - Creating change through community. [10:53] - Shanae explains the next phase she imagines for The Healing Hour. [13:22] - Is there a way to incentivize an audience in a fun way? [15:56] - How can entrepreneurs positively reinforce their audience sharing an experience? [18:22] - Nikki recalls how her previous NLP instructor inspired her class to participate as a community. [21:13] - Sharing nice words and good intentions can have more impact than you think. [23:49] - Can participation be encouraged without it feeling like an obligation? [25:18] - Allow the community to have its own personality. [28:19] - “Never underestimate the power of the Ask.” [31:01] - Witnessing the different business ideas members develop is a charm of the Sales Maven Society. [33:25] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Shanae: Shanae Brown LinkedIn | Instagram
6/5/2023 • 34 minutes, 50 seconds
How to Schedule A Successful Sales Call
You want successful sales calls that don’t drag on and don’t take time away from your priorities. Directing sales calls towards success starts from the moment you set the stage for the call’s purpose. How are you positioning yourself when you get on calls? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to schedule a successful sales call on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion examines how you can position yourself for more successful sales calls. Nikki helps you minimize the chances of having calls with people who are not prospective clients. She offers tips to set clear expectations upfront, even before speaking with someone. Listen as Nikki talks about strategies for successful sales calls that connect you with your ideal clients. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:05] - Asking relevant questions helps you discover if someone is a prospective client. [03:11] - Nikki explains why she changed her approach to discovery calls and shares how this mindset can help your success rate for sales calls. [04:44] - How are you positioning yourself when you get on calls? [06:35] - Nikki gives tips on phrases that set the stage for an intentional sales call. [08:31] - The language around a sales call communicates the purpose of the interaction. [11:21] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Podcast Episodes: How To Successfully Start A Consultation Call How To Make Your Consultation Calls Easier Consultation Calls: Sales Success Stories
5/29/2023 • 14 minutes, 9 seconds
Selling To C-Suite: On-Air Coaching Call
At the core, people are people. Each person wants to be seen and appreciated no matter their level of profession. This is why making the effort to appreciate someone, helps you stand out. How can you extend acknowledgment and kindness in your connections? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Teri Schmidt brings up questions about connecting with C-suite leaders in an on-air coaching call on this episode of the Sales Maven Show. Teri Schmidt is the CEO of Stronger to Serve Coaching & Teambuilding where new and mid-level leaders hire her to gain the clarity and confidence they need to unleash potential, drive team performance, and make their workplaces more compassionate and just. She also hosts the Strong Leaders Serve podcast inspiring leaders to make their workplaces more compassionate and just through their leadership, without burning out. In today’s episode, Nikki and Teri talk about building relationships and rapport using authenticity. Teri is passionate about launching leaders into courageous impact and she’s ready to expand her connections inside Corporate America. Nikki shares strategies for approaching companies while offering intentional tips about how to make mutually beneficial connections. Listen as Nikki and Teri talk about engaging people to cultivate real connections, especially with people in leadership or decision-maker roles. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:43] - Teri Schmidt explains how she collaborates with leaders who focus on empowering team members. [02:27] - Teri helps leaders navigate barriers and lack of resources. [04:51] - Is it ever too early to invest in leadership? [07:39] - Teri and Nikki recall Teri’s role in the Sales Maven Society holiday event. PART 1 [10:12] - Teri and Nikki recall Teri’s role in the Sales Maven Society holiday event. PART 2 [11:41] - Who are the people that you want to build relationships with? [13:37] - Don’t shy away from opportunities to engage people you want to build rapport with. [16:04] - Nikki talks about building rapport from an authentic place. [18:35] - Making the effort to appreciate someone helps you stand out. [20:24] - How can you build connections with people at corporate companies? PART 1 [22:45] - How can you build connections with people at corporate companies? PART 2 [24:46] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions Find Teri: Teri Schmidt LinkedIn Strong Leaders Serve podcast Leadership Voice Workbook: www.strongertoserve.com/leadershipvoiceworkbook
5/22/2023 • 27 minutes, 21 seconds
Customer-Centric Marketing - Attracting Your Ideal Clients - Sales Success Story
Sometimes the words other people associate with you are different from what you think. To attract your ideal clients, it’s important to know your audience’s interpretation of your reputation. Are you aware of how your audience describes you? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about customer-centric marketing and attracting your ideal clients during this Sales Success Story on this episode of the Sales Maven Show. Jen Hope is an accomplished leadership coach with over a decade of experience in helping entrepreneurs and tech leaders thrive. With a background in high-growth marketing and extensive knowledge in executive coaching, she has built a reputation as one of Seattle’s best business coaches. Her client list includes companies like Tenable, Amazon, Uplevel, DocuSign, Avalara, Compass, Simple Bank, Trupanion, and TomboyX. In today’s episode, Nikki and Jen talk about understanding your authentic leadership brand. Jen shares how her process using data research around human behavior looks at a leader’s reputation and impact to improve future operations. Listen as Nikki and Jen talk about ways to research reputation, reasons why being skilled doesn’t mean someone is a great leader, and tips to rethink your brand. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:45] - Jen Hope helps you understand your authentic leadership brand. [03:37] - How do leaders figure out when to focus on their brand? [05:41] - Having good skills doesn’t mean that someone’s meant to be a leader. [08:18] - What’s the difference between identifying as a leader and identifying as a manager? [10:55] - Vision is part of achieving. [12:55] - Jen says Nikki inspired her to leverage data to articulate her own brand. [14:56] - Are you aware of how your audience describes you? [16:46] - Nikki and Jen recall a memorable strategy session they both benefited from. [19:16] - Jen appreciated the timely responses and community in the Sales Maven Society. [21:17] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jen: Jen Hope Instagram
5/15/2023 • 22 minutes, 56 seconds
Dream Client Or A Nightmare - Which Is It?
It’s your lucky day. You won the giveaway for a year-long wish. Here’s the wish: May your next year be filled with clients that are just like you when you’re a client. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn if you are showing up as the kind of client you’d want to deal with on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion touches on a question that encourages you to reflect on your behavior as a client. In this world of entrepreneurship, you are impacting someone’s time, livelihood, and overall experience. Nikki reminds us that our actions can inspire what we attract. Listen as Nikki talks about what choices to be mindful of whether you’re in entrepreneur-mode or client-mode. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:34] - What types of responses has Nikki seen to this wish? [04:45] - Are you the type of client you would want to have? [07:00] - Nikki talks about keeping a power balance between entrepreneurs and clients. [09:48] - Not everyone is worth your energy, including clients. Stay close to people who are worth your energy. [12:35] - Think about how you’re showing up. [14:34] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
5/8/2023 • 15 minutes, 55 seconds
How To Ask The Right Question In Any Situation: Mastering Excellence Series
Many entrepreneurs place a lot of effort into marketing so they can get in front of their ideal audience. A few people in the audience will open themselves to learning more about an offer. As an entrepreneur, when you get to that opening, do you know what questions steer your potential clients towards a successful sales conversation? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to ask the right question in any situation in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. David Newman is known as one of the top revenue growth mentors for consultants, executive coaches, and B2B experts who want to get better clients, bigger deals, and higher fees. His Do It! MBA mentoring program has more than 800 successful graduates. He is the author of the #1 business bestsellers Do It! Marketing and Do It! Speaking. His latest book, Do It! Selling will be released in May 2023. In today’s episode, Nikki and David talk about navigating sales conversations with questions. David shares strategies to get beyond the walls people put up to distract from the truth of what they’re actually wanting and feeling. He also talks about ways to set the tone by being more open yourself before asking potential clients to do so. Listen as Nikki and David discuss how to lead with curiosity and how to humanize yourself to your audience and clients. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:30] - David Newman talks about writing a book focused on your mindset, skill set, and toolset around sales. [03:28] - “Be strategically dumb and perpetually curious.” [06:28] - David explains why the detective character Columbo is a great example of being curious. [08:44] - What is the truth of the particular person you’re speaking with? [11:17] - When you show some vulnerability, you humanize yourself to your audience and clients. [12:55] - “Here’s what I’ve done” vs “Here’s what I’ve learned” [14:56] - How do you know that you found a person’s truth? [16:53] - Opera vs Playboy [18:54] - When is it good to let a conversation go off script? [21:42] - How do you know when it’s time to stop your questions? [24:29] - David talks about being mindful of a conversation’s mood. [27:04] - What exciting news is at the top of mind for David these days? [29:57] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find David: David Newman Book page on Amazon: www.doitsellingbook.com Get David's bonuses and companion tools: www.doitselling.com Blog | LinkedIn | Twitter | Facebook
5/1/2023 • 31 minutes, 42 seconds
How To Gain Customer Commitments
Do you ever have clients who seem to never commit? Perhaps you think they committed, but later realize they don’t follow through. Most times, interpretations and misunderstandings throw off agreements. How can you improve your odds of gaining customer commitment? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to gain customer commitments on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares how to confirm clear customer commitments. Nikki reviews the 5 Levels of Agreement that determine how likely it is for a commitment to have all parties involved follow through. Listen as Nikki talks about how you can clear up misunderstandings before they happen and turn your agreements into full commitments. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:23] - Which of these scenarios is a commitment? [03:29] - Nikki talks about a Level 1 Agreement. [04:39] - What’s the difference between a Level 2 and Level 3 Agreement? [06:04] - Nikki shares a time she found herself in a Level 3 Agreement. [08:53] - What is a Level 4 Agreement? How does this level still have room for interpretation? [10:31] - Nikki clarifies what defines a Level 5 Agreement. [12:14] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
4/24/2023 • 14 minutes, 41 seconds
How To Use Selling Skills Effectively In Your Personal Life: Sales Success Story
You want to keep your existing clients. It’s easier to have repeat clients than always starting over with potential clients. Similarly, it’s helpful to mindfully maintain your personal relations. You want a long term network rather than short-lived connections that need replacements. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to use selling skills effectively in your personal life during this Sales Success Story on this episode of the Sales Maven Show. Samantha’s mission is to change the way businesses interact with, and influence, their communities. Samantha is the creator of the Power of People Academy, an education platform that supports business owners with tools and training that empowers and educates staff. She teaches people how to create the kind of Customer Experiences that make customers excited to tell their friends and come back on the regular. In today’s episode, Nikki and Samantha talk about how selling skills help you in your everyday life. Selling techniques, when used correctly, make communication more open and collaborative. Samantha shares which skills she used to foster and mend personal relationships. Listen as Nikki and Samantha talk about real examples of when to blend your sales skills into everyday life. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:05] - Samantha Irwin helps customer service stay positive and consistent. [03:03] - Where did Samantha build her sense for customer service? [06:00] - This matters as much as sales. [08:19] - Samantha uses her selling skills in everyday life. [10:11] - Are you aware of what your personal relationships look like long term? [12:51] - What can you do to mend personal relations after having friction? [15:23] - Allow the other person to feel safe. [17:21] - Make it easy for the other person to stay open minded. [20:12] - Be intentional in your conversations. [21:44] - What does Samantha like about the Sales Maven Society? [23:41] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Samantha: Samantha Irwin LinkedIn
4/17/2023 • 26 minutes, 9 seconds
Reasons To Raise Prices
From the stability of the market to your level of expertise, many things change over time. Pricing can be flexible depending on how you evaluate the state of your business. What are signs that you may need to raise your prices? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to notice reasons to raise prices on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares reasons to raise your prices. Nikki brings this conversation back to a core lesson from the episode Avoiding This Sales Question Is A Deal Killer. Listen as Nikki talks about how you can smoothly raise your prices when an opportunity presents itself. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:22] - Ask about the client’s budget. [03:13] - If the budget looks like this, it may be a sign to raise your prices. [04:55] - Nikki shares three scenarios for what you can do when there’s an opportunity to raise your prices. [07:47] - If they’re willing to pay, that can be the starting point of a new era. [09:55] - This is why the budget question is so important. [11:45] - Nikki shares how the Sales Maven Society celebrated the 3rd year anniversary of the Sales Maven Podcast. What’s your favorite episode? [13:51] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Podcast episode mentioned: Avoiding This Sales Question Is A Deal Killer
4/10/2023 • 15 minutes, 32 seconds
How To Write More Compelling Sales Copy For Your Offers
Truly compelling sales copy feels like your right in a conversation with someone. This is how you keep readers engaged and following each word. Do you know how to keep the conversation going with your ideal clients? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to write more compelling sales copy for your offers on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares easy tips to make sales copy more engaging and compelling. Nikki bridges language and patterns to help sales copy stand out and connect the reader with what you’re selling. Listen as Nikki talks about how you can create outstanding and compelling sales copy in your unique voice. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:53] - First, get rid of one word and replace it with this word instead. [03:18] - Connect the reader with what you’re selling. [06:13] - What will make your sales copy stand out? [08:04] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
4/3/2023 • 9 minutes, 36 seconds
Monetizing Speaking Opportunities: Sales Success Story
Are you maximizing the connections from your speaking opportunities? It’s something to think about since those connections, when nurtured and authentic, usually turn into monetary opportunities. Set yourself up for success when you take on your next speaking engagement. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to monetize speaking opportunities during this Sales Success Story on this episode of the Sales Maven Show. Business owners hire Mary Beth Simon to show them how to create contingency plans that prepare them and their teams for an extended vacation or the unexpected. She is the CEO of Niche Partnership Consulting, as well as a national conference speaker and a certified Les Mills BodyBalance instructor after retiring from 30+ years at Vanguard. Her belief in continuous learning is the fountain of youth and she is on a mission to show you how to keep money flowing into your business while you’re away. In today’s episode, Nikki and Mary Beth talk about how Mary Beth leveraged her speaking opportunity into more clients, a longer waitlist, and deeper connections. Actually, this conversation is an update from the On-Air Coaching Call with Mary Beth. She applied Nikki’s guidance to her unique situation and has results to share. Listen as Nikki talks about having all the elements in place to fuel monetary opportunities during and after speaking engagements. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:28] - Who does Mary Beth help? [03:53] - Have all of your plans in place so you and your team feel confident. [05:42] - Mary Beth talks about preparing for her speaking engagement. Was she nervous? [08:14] - Weave stories into your public speaking. [10:34] - Mary Beth shares what tools she used to connect with the audience in real-time. [12:14] - What happened after Mary Beth’s speaking engagement? [14:27] - Stay connected to your audience. [16:58] - Does Mary Beth have any funny stories from her speaking engagement? [19:57] - Do you have support when you take on speaking opportunities? [22:20] - The members in the Sales Maven Society are a wealth of resources. [24:40] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Mary: Mary Beth Simon LinkedIn Free Resource from Mary: Contingency Planning Kit Previous Episode: Public Speaking and How to Monetize It: On-Air Coaching Call
3/27/2023 • 25 minutes, 21 seconds
Starting Business Basics
Anything with longevity needs a secure foundation. Businesses especially need this since the world is constantly changing. Are you aware of what foundation your business stands on? For new entrepreneurs and entrepreneurs with years of experience, it’s time to do maintenance on business basics. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn or revisit the basics of starting a business on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares the basics of starting a business through the lens of the selling staircase. Nikki talks about the foundation to lay for your business to have successful sales conversations. See your business from the buyer’s perspective and craft an experience that is mutually beneficial. Listen as Nikki talks about creating curiosity for clients, being curious as an entrepreneur, asking good questions, and learning sales. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [03:16] - You want to ensure you set your sales conversations for success. [06:05] - Are you creating curiosity for your potential clients? [07:36] - Are you curious as an entrepreneur? [09:47] - Identify if you and the potential customer are actually beneficial to each other. PART 1 [10:25] - Identify if you and the potential customer are actually beneficial to each other. PART 2 [12:59] - Can you communicate your pricing confidently? PART 1 [15:04] - Can you communicate your pricing confidently? PART 2 [17:03] - You get to close sales by learning the selling staircase. [19:41] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Podcast Episode: Closing Sales Five Steps At A Time Book: The Selling Staircase: Mastering the Art of Relationship Selling
3/20/2023 • 20 minutes, 51 seconds
What A Sales Team Needs To Do To Earn Business
You probably have your own stories about poor sales service when someone really misses the mark with you. You become less of a fan for the brand or your curiosity completely fades. Now imagine hiring a sales team that has your audience feel disconnected. Instead, give your audience an awesome experience by prepping your team. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn what a sales team needs to do to earn business on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares how you can support your sales team to improve how they build your business. Sales teams perform better when they are up to date on your sales process and trained to guide your audience through your sales flow. You want to foster an experience that inspires your audience to trust your team’s assistance. Listen as Nikki tells a real-life experience of some not-so-great sales service and how you can use this cautionary tale to improve your sales team strategy. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:56] - If people are hesitant about the first step, build a way for them to test it out. [03:50] - Does your sales team do this? [06:39] - Make sure your sales team knows how to set up and transition each step of the sales process. [08:34] - Don’t assume clients know about your background. [10:18] - Are you giving your audience relevant content? [12:41] - “What questions come to mind?” [14:53] - Make sure you provide comments as a seller. [16:58] - What are the next steps? [19:05] - Understand how to explain your packages and invite the audience to sign up for it. [21:55] - What are your clients experiencing when they interact with your sales team? [23:52] - “Invest in your people.” [26:07] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
3/13/2023 • 26 minutes, 50 seconds
How To Have Difficult Conversations - Sales Success Story
The hardest part about difficult conversations: They cannot be avoided. You can try to put them off, then eventually, you reach the final blow where they must be addressed. Prepare your communication to navigate difficult conversations instead of creating more stress for yourself later on. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to have difficult conversations during this Sales Success Story on this episode of the Sales Maven Show. Sara Skowronski is a Senior Human Resources professional with over 18 years progressive experience in assisting in the rapid growth of several Bay Area businesses. She is the Principal Consultant at Eos Human Resources, where she and her team consult start-up and small employers who are not yet ready for a full time Human Resources staff but are in need of access to the knowledge required to be an employer. Eos HR’s clients come from a variety of industries including finance, design, engineering, food service, and more. In today’s episode, Nikki and Sara talk about having straightforward communication with clients and team members. Sara shares her process for guiding clients through HR tasks and talks about how she moved her own team members into roles with more responsibility. Most of her strategies come from building long term relationships, being willing to commit to open communication, and investing in people’s capabilities. Listen as Nikki and Sara discuss how to give clear expectations and how to back those expectations up with action. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [00:55] - Sara Skowronski explains how her team guides the HR process. [03:44] - “What are the rules?” [06:07] - Review your policies so you can keep up with the changing world. [08:08] - Sara focuses on creating long term relationships. [10:29] - “How can I make this process easier?” [13:05] - What kind of success has Sara seen lately? [15:46] - Sara likes to share her success and learnings with her team. [18:27] - How does Sara get centered and gather her focus? [20:53] - Sara talks about how she moved team members into roles with more responsibility. [23:21] - Be willing to commit and invest. [26:12] - It’s okay to not know something and have questions. [28:45] - You can get so much more out of your team if you work on communication. [31:34] - Take ownership of communication, especially when it feels off. [33:37] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Sara: Sara Skowronski eoshr.com/ Instagram | Facebook | LinkedIn | YouTube
3/6/2023 • 35 minutes, 39 seconds
Strategies To Use Social Media More Effectively: Mastering Excellence
You go to engage with your audience on social media, then suddenly you find yourself still there several memes later. Social media is integrated into how entrepreneurs support their business, which can also lead to distractions. Can you get out of the doom scroll without messing up your marketing strategy? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn strategies to use social media more effectively in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Ruthie Sterrett is a content strategist and founder of a content management agency that helps small business owners create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability. Often creatives and visionaries get overwhelmed keeping up with content, so The Consistency Corner was established to help create simple content frameworks which build trust and lead to sales every month. In today’s episode, Nikki and Ruthie talk about how to build a more intentional and authentic approach to using social media. Ruthie encourages everyone to take a step back and reflect on what they offer to pull out their truest content. She believes entrepreneurs can keep visibility on social media while doing it on their own terms. Listen as Nikki and Ruthie discuss how to take back your energy without sacrificing business results, how to expand on ideas for repurposed content, and how to celebrate the process in order to see progress. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:06] - Ruthie Sterrett shares how she connected with Nikki. [04:02] - Can we get out of the doom scroll without messing up our marketing strategy? [06:06] - Understand what’s authentically “you” to pull out your truest content. PART 1 [08:39] - Understand what’s authentically “you” to pull out your truest content. PART 2 [11:24] - Check how much time you’re spending on apps. [12:57] - Ruthie says she uses timers to balance her tasks and break times. [15:13] - Let’s be more intentional about how we’re spending our time. [18:08] - Leverage social media as a container for your message. [20:41] - “People aren’t going to get bored of what you have to say.” [23:21] - Nikki and Ruthie discuss how people receive messages differently depending on where they’re at in life. [25:24] - Celebrate the process to build momentum and stay grounded in your big goals. [27:41] - What’s the difference between analog thinking and digital thinking? [29:15] - How do you want to feel in your relationship with social media? [32:09] - What brings Ruthie joy? [33:53] - Ruthie loves a good game. [36:01] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Ruthie: Ruthie Sterrett The Consistency Corner Podcast Instagram | LinkedIn Holly Haynes episode: How To Create Structure To Ensure Success Factors with Holly Haynes
2/27/2023 • 39 minutes
How To Maximize Your Email List - Sales Success Story
Your email list is like running a cozy neighborhood cafe or helpful community center. Timely resources, community wins, and great deals can all be found here, and your regular customers love seeing what’s new. How can you maximize your email list for more regular business? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to maximize your email list during this Sales Success Story on this episode of the Sales Maven Show. Faithann Basore is a wife, mother, and small business owner who calls Moore, a suburb of OKC, home. She married her high school sweetheart Dave 27 years ago, and is the mom of four children and 3 grandsons. Eight years ago, she and her husband seized an opportunity to buy her brother’s window cleaning route. Together, Dave and Faithann, have turned the route into a thriving, growing business that serves much of the OKC metro area. Their company, Window Cleaning Plus, brings nature into focus for homeowners, and brightens curb appeal for businesses through professional window cleaning. In today’s episode, Nikki and Faithann talk about running a successful email marketing campaign. Faithann believes in providing great service, having integrity with your work, and setting a new status quo. She shares how Nikki’s content inspired her email campaigns that foster audience relationships and create new expectations. Listen as Nikki and Faithann discuss how increasing the lifetime value of an existing customer and an existing offer is a strategy to scale your business in a more secure way. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [00:56] - Faithann Basore talks about her commercial window cleaning business and how she usually gets business. [03:05] - Faithann explains why clean windows play a role in how customers view businesses. [06:02] - “Now that is service.” [08:35] - Faithann shares why having supportive customers sets a new status quo. [10:54] - When did Faithann get inspired to run a window cleaning business? [12:45] - An email list is an asset. [14:12] - Faithann shares her original thoughts behind improving her email campaign strategy. [16:58] - “We’re just getting started.” [18:45] - Building a solid relationship with clients gives a business more security in the long run. [20:40] - What response has Faithann seen since sending email sequences? [23:13] - Faithann says this aspect of writing became easier after sending a few email sequences. [25:42] - “There’s momentum in action.” [28:03] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Faithann: Faithann Basore Instagram | Facebook
2/20/2023 • 29 minutes, 58 seconds
Crafting An SEO Strategy For Your Business: Mastering Excellence
A lot of entrepreneurs look at SEO as a task list with so much to do and many moving parts. Sure, SEO has a technical part. However, what’s more important is knowing who you’re targeting and knowing how to speak to your audience in a way that’s helpful to them. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to crafting an SEO Strategy for your business in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Cinthia Pacheco is the owner and founder of Digital Bloom IQ, a Digital Marketing Agency specializing in helping Health and Wellness brands grow their businesses and heal the world. She and her team are incredibly passionate about assisting female founders in making an impact and partnering with their clients to reach more people who are already searching for them online. After five years of corporate working with companies like Avon, Sears, and Hyundai, she transitioned into the small business world, focusing on creating a digital marketing agency that specializes in SEO and Google Analytics services. She is on a mission to inspire Health and Wellness businesses to be more intentional about their SEO marketing and share more of their healing talents. In today’s episode, Nikki and Cinthia talk about how to understand your audience and do an audit to improve your SEO Strategy. Cinthia calls for you to remain curious and open minded so you can ask yourself “Who do I want to impact?” She also uncovers why SEO is more about refining content than pumping out content. Listen as Nikki and Cinthia discuss how to discover the search persona of your ideal audience, which content gets the most traction, and how long it takes to see results. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:14] - Cinthia Pacheco says it’s powerful to take ownership of your SEO. [04:15] - “Who do you want to impact?” [06:17] - Cinthia explains how to discover the search persona of your ideal audience. [08:26] - Be on the lookout for different nuances your audience may experience. [10:06] - What are the goals of Cinthia’s SEO strategy? [13:02] - Your data might not always look like an upward trend. Here’s how you can still learn and grow in that opportunity. [15:51] - Cinthia talks about why SEO is more about refining content than pumping out content. [17:41] - How can entrepreneurs reach the goals of their SEO strategy? [19:31] - Do long blog posts really rank better? [21:44] - Cinthia shares her go-to tips and fixes for your SEO strategy. [24:22] - Why is doing SEO like going to the gym? [26:55] - How long until you see results with SEO? [29:33] - Cinthia talks about why it’s important to build a base knowledge of SEO, even if you plan on outsourcing. PART 1 [32:24] - Cinthia talks about why it’s important to build a base knowledge of SEO, even if you plan on outsourcing. PART 2 [34:01] - Cinthia shares she has this type of training certification and it changed her mindset about business. [36:53] - What is Cinthia up to lately? [39:01] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Cinthia: Cinthia Pacheco Digitally Overwhelmed Podcast How to Hire an SEO Expert Homegrown Traffic SEO Course Instagram
2/13/2023 • 40 minutes, 14 seconds
Thought Leadership & Sales: On-Air Coaching Call
Thought leadership is like sharing another path to a solution or another way to understand a concern. Your unique storytelling and experience gives your audience a new choice. How can you organize your perspective into thought leadership? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Angela Foster brings up questions about thought leadership and sales in an on-air coaching call on this episode of the Sales Maven Show. With 20+ years as an executive in the fashion and beauty space, Angela Foster is now a Petite Style Coach. Busy, high-achieving, Petite women hire her to create a closet filled with clothes to fit their height and flatter their body shape. Her clients go from having a closet packed with clothes yet feeling like they have nothing to wear to being confident and excited to get up and get dressed. With this new confidence in quickly and easily selecting the right outfit for each occasion, clients save time and energy so they can focus on what really matters: crushing their goals and making a more significant impact. In today’s episode, Nikki and Angela identify ways to build thought leadership. Angela holds her own philosophy on style and body shapes. She already has a unique perspective, so Nikki gives tips on how to introduce the philosophy and where to share it. Nikki also explains how a unique story or explanation is yours to consistently tell to your audience. Listen as Nikki and Angela talk about thought leadership as a question of “What is your unique perspective to share?” Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [00:54] - Angela Foster shares the top ways she helps women build the ultimate closet. [02:41] - What is Angela’s approach to body shapes? [05:11] - Purge the stuff that doesn’t work. [07:02] - What is your unique perspective to share? PART 1 [09:36] - What is your unique perspective to share? PART 2 [11:53] - People usually talk about the same topic for years in many different ways. [13:52] - How can entrepreneurs share their thought leadership? [16:35] - People always revisit their favorites. [19:34] - Angela appreciates her fellow Sales Maven Society members. [22:30] - Angela shares how Nikki helped change her mindset about sales. [24:57] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions Find Angela: Angela Foster LinkedIn To download free Resources from Angela: angelastylecoach.com/salesmaven
2/6/2023 • 26 minutes, 50 seconds
Avoiding This Sales Question Is A Deal Killer
Can you think of an unspoken rule or open secret you know about? These are often topics that seem taboo to bring up, so people avoid them out of fear. In sales conversations, there’s a question that is openly known for its reputation of being “awkward.” You might want a different experience from that. You want to go out and confidently close more business. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn why avoiding this sales question is a deal killer on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares the sales question you don’t want to avoid, and why it kills the deal if you do. It can be pesky sales questions that derails the deal if you haven’t figured out how to approach the topic. Nikki offers language to be upfront about this question, and she shares what usually happens when you don’t take care of this detail properly. Listen as Nikki explains how to not waste time and energy being afraid to ask this question. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [03:17] - If you are making any type of proposal, you need to ask this question. [06:17] - Don’t move forward until you have the details. PART 1 [08:27] - Don’t move forward until you have the details. PART 2 [10:52] - It’s okay to bless and release clients that don’t fit. [12:47] - Stand in your place of power and credibility. [14:41] - Nikki encourages you to set the stage for your services so you can attract your ideal clients. [17:36] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
1/30/2023 • 19 minutes, 13 seconds
Crafting An Offer That Requires Pre-Work For The Client: On-Air Coaching Call
In being a coach, you help people discover new perspectives and get closer to results. Your clients trust you to provide the solution that fits their situation. What if you need to present a solution a potential client is completely unfamiliar with? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Marcie Towle brings up questions about crafting an offer that requires pre-work for the client in an on-air coaching call on this episode of the Sales Maven Show. Marcie Towle is the owner of Dragon Fire Coaching, where she helps clients ignite greatness in their lives by teaching them how to build Inner Wealth™ using Nurtured Heart Approach®. Marcie has spent her entire career helping others lead their best lives. She is a certified Advanced Trainer of Nurtured Heart Approach, certified Health Coach, taught both group and 1:1 fitness for over 25 years, and has been a business owner since 1993. In today’s episode, Nikki and Marcie come up with an offer that requires pre-work for the client. Marcie enjoys working with parents of teens and adults who want to have better relationships with their kids. She spreads awareness of this coaching being available to those who may need it, so she is rethinking how to introduce clients to education options. Listen as Nikki and Marcie talk about how to present new solutions to potential clients, how to refocus sales conversations when things get off track, and whether or not a course should come before coaching access. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [00:47] - Marcie Towle focuses on building stronger parent-child relationships in the community. [03:06] - Marcie wants to reach people who aren’t familiar with this kind of coaching. How does she educate people on their options? [04:53] - Is there a way to blend a course into a coaching program? [07:09] - Sometimes it’s possible to lose control of a client session when introducing a coaching offer. [09:32] - How can you refocus a sales conversation? PART 1 [11:01] - How can you refocus a sales conversation? PART 2 [13:30] - Nikki describes why the way you present information influences how people could receive what you say. [15:33] - Be mindful of who you connect with as a coach. [17:36] - Nikki and Marcie talk about what’s rewarding about being a coach. [19:57] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions Find Marcie: Marcie Towle
1/23/2023 • 22 minutes, 40 seconds
How to Merge Multiple Passions Into One Business Concept: Mastering Excellence Series
We all have something to contribute to the world, and sometimes, that gift comes in multiple forms. Since there are many ways to express your gift, you may feel called to do different passions. What if you knew how to build an ecosystem for all your talents to thrive? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to merge multiple passions into one business concept in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Nick Demos is a Tony Award winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over 15 years of teaching pranayama (breath work), yoga and creativity as well as thirty years in the entertainment industry, he has traveled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick guides you to clear blocks and tap into your creative intuition so you can be unapologetically visible and manifest income while making monumental impact. In today’s episode, Nikki and Nick talk about creating a business for the multi-passionate and multi-hyphenated human that you are. Nick speaks about grounding yourself in your sense of self daily and how to breathe through life. He understands that you get to attract the right people when you use your innate talents and gifts, despite any fear or nervousness. Listen as Nikki and Nick discuss how to handle life’s unpredictable turns, why getting to know yourself is a journey, and how to create a business that suits your talents. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [00:59] - Nick Demos talks about connecting with Nikki. [02:55] - Say “Yes” until you have to say “No.” [04:44] - Nick recalls his first professional dance job on the road with a Broadway show. What other jobs does he remember? [06:45] - How did Nick get to run a nonprofit theater company? [09:00] - Nick explains how he felt becoming a Broadway producer and developing a new career. [11:31] - Nick helps people use their story to manifest and create in the world. [13:28] - What if you’re afraid or nervous about being vulnerable? [15:17] - Get grounded in who you are everyday. [18:07] - How does Nick balance all his different projects? [19:57] - The more you know yourself, the more you can respond to life’s unpredictable turns. [22:13] - Nick shares that people need to be empowered to make decisions and mistakes. [24:55] - How long did it take for Nick to integrate his gifts in the way that he has? [27:34] - It’s okay to fall sometimes to learn the lesson that will get you further. [30:05] - There’s more to your story than what people see, and the same goes for what you see of others. [32:27] - Nick discusses why your business is a “Do-It-Yourself Adventure.” [35:17] - “How do you feel today?” [38:06] - Nick talks about taking care of yourself and getting in touch with yourself so you can show up as the best version of you. [40:43] - How do you breathe through uncomfortable moments? PART 1 [43:09] - How do you breathe through uncomfortable moments? PART 2 [45:13] - Knowing how to breathe through life is what helps you extend your life. [47:05] - What tv show does Nick still watch after 25 years? [49:44] - What is Nick working on lately? [51:53] - Nick shows support for the Fibromyalgia community which he has a personal connection to in life. [53:59] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions Find Nick: Nick Demos www.thenickdemos.com INVISIBLE The Creative Soulpreneur Podcast Facebook | Twitter | TikTok | Pinterest | Instagram | YouTube
1/16/2023 • 56 minutes, 18 seconds
Selling At A Live Event: On-Air Coaching
As an entrepreneur, you’ll come across potential clients who want to take action at that moment. For example, imagine you present to a live audience and potential clients are ready to pay for your value. It’d be a wasted opportunity to not have a plan or offer available. Keep your sales conversations ready to go, so you don’t miss out on serving clients. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Dr. Thuy “Gina” Tran brings up questions about selling at a live event in an on-air coaching call on this episode of the Sales Maven Show. Thuy (pronounced Twee, also known as Gina) is a health consultant and coach with 20 plus years of experience as a pharmacist. She is the founder of Dr.GinaTran where she practices her passion of empowering and guiding her clients to find natural solutions for the symptoms of gut and hormone health since they are intimately interwoven. When she is not practicing and teaching, she enjoys cooking, spending time outdoors, walking, gardening, reading a book with her children, and learning new things. You can always find her in a quiet place where she meditates and gracefully appreciates what life has offered her. In today’s episode, Nikki and Thuy brainstorm ways to sell at live events. Thuy describes the set up for an upcoming event where she wants to share her offer that flows from a consultation into coaching for ideal clients. Since it’s a live event, Thuy knows the presentation and timing of her offer need to be intentional. Listen as Nikki and Thuy discuss how to pair offers together, how to communicate with event collaborators, and how to use Nikki’s trifold hack. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [00:51] - Dr. Thuy “Gina” Tran talks about being in the Sales Maven Society the past few years. [02:17] - Dr. Thuy empowers clients to own their health and wellness. PART 1 [04:45] - Dr. Thuy empowers clients to own their health and wellness. PART 2 [06:24] - Does your medical professional understand your health history? [08:00] - How does Dr. Thuy’s work connect to gut and hormone health? [09:31] - Dr. Thuy explains where her nickname “Gina” comes from. [11:17] - Dr. Thuy is prepping to sell at a live event. [13:34] - How can offers be paired together? [15:46] - Nikki shares how to frame and present the offer during a live event. [18:03] - Give people a chance to opt-in on the spot. [20:20] - Nikki shares a trifold hack she previously used at live events. PART 1 [22:53] - Nikki shares a trifold hack she previously used at live events. PART 2 [25:39] - How can you determine which potential clients are a good fit before making the offer? [28:12] - Be willing to test different approaches. [30:54] - Dr. Thuy enjoys how her communication skills changed thanks to the Sales Maven Society. [32:59] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions Find Thuy: gina@drginatran.com
1/9/2023 • 35 minutes, 31 seconds
How To Bring Humor Into Your Work: Mastering Excellence Series
The best laugh is an unexpected one. With everyone so serious at work, many people enjoy someone who can lighten the mood. It gives people a chance to breathe, and it builds rapport. How can you weave humor and comedic timing into your work? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to bring humor into your work in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. As the CEO of her own company, Hot Red Carpet, Erin Brown works as a speaker, host, facilitator, and confidence coach helping individuals and groups step into their spotlight. With 20 years of comedy experience paired with her time working in the corporate world, Erin understands the need for people to connect, feel valued, play, and be uplifted. That’s why Erin's work centers on increasing the levity of any occasion by adding value that feels good. Now, clients on her roster include UNITED AIRLINES, PFIZER, IFF, MURAD, HOULIHAN LOKEY, NETSCOUT, FOUNDATION MEDICINE, and TACALA. In today’s episode, Nikki and Erin talk about finding humor in work. Erin reveals a trade secret: comedic timing has a lot to do with being present. She shares why it’s important to be fully aware in the moment while also knowing how to read the room. As Erin speaks, she gives examples of how she remains present in daily life and adds emotional intelligence to humor. Listen as Nikki and Erin discuss building rapport with humor, being funny more than offensive, and taking your cues from the environment or current situation. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:19] - Erin Brown has great comedic timing. [04:18] - Erin shares where her humor comes from, and how it impacted her comedic background. [05:50] - Why did Erin start interviewing random strangers for a red carpet concept? [08:37] - How did Erin’s concept lead to an interview with Tom Hanks and Rita Wilson? [10:11] - Erin talks about how she kept her business momentum going before it even became a business. [12:35] - “Be where your feet are.” [14:55] - How does Erin stay present in her everyday life? [17:44] - You can turn situations you’re nervous about into a game. [19:47] - Give your all in the moment, or you might miss the experience you could have. [21:28] - What can be fun in this moment? [23:30] - You can always reset your day if it starts to feel off, no matter what time of day it is. [26:00] - What is the link between humor and trust? [28:50] - Be true to your message. There’s no need to force or rush your expression. [31:17] - The best laugh is an unexpected one. [34:12] - How can Erin make fun of someone without offending them? [36:50] - Erin speaks about building rapport in her humor. [38:34] - What does Erin think of self-deprecating humor? [40:19] - Trust your instincts. [43:10] - Erin enjoys quality time with her nieces and nephews. [45:55] - What’s Erin up to lately? PART 1 [48:05] - What’s Erin up to lately? PART 2 [49:46] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions Find Erin: Erin Brown www.hotredcarpet.com Facebook | Twitter | LinkedIn | Instagram | YouTube
1/2/2023 • 51 minutes, 33 seconds
How To Differentiate Your Personal Identity From Your Brand Identity
Sometimes our perception of things are so close together they seem like they’re the same: an actor and a character, skin and clothes, or even a married couple. It’s a funny thought since you can find a separation between the two no matter how close or connected the pair seem. They exist as two different entities, like your personal identity and your brand identity. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to differentiate your personal identity from you brand identity on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion explores language that uses personal claims in sales conversations and how to substitute this approach. Nikki often sees entrepreneurs use identity statements in their communications, which can make clients feel distant or cause entrepreneurs to feel personally judged. If you can’t seem to separate yourself and your business, it could be a good time to redirect the focus of your language. Listen as Nikki explains how to make sure your personal identity is not unnecessarily consumed by your brand identity. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:40] - Here are examples of identity statements from real life. [03:58] - When making an offer, reconsider how your wording shifts the attention to you. [06:05] - Nikki explains why rejection feels more personal when you attach identity to your offers. [09:07] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions
12/26/2022 • 11 minutes, 46 seconds
How To Be A Super Connector: Mastering Excellence Series
A person who knows “a friend of a friend” never runs out of resources. Every connection you build is not only good for others, it’s good for yourself. On top of that, trust deepens in the relationships around you as you consistently make connections. Where does this journey start? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to be a super connector in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. As the founder of The Podwize Group and host of the Go Pitch Yourself podcast, Angie Trueblood uses her entrepreneurial spirit, innovative thinking, and superconnector powers to help business owners grow their authority, network and revenue through podcast guesting. Personally, Angie is passionate about normalizing the voices of women in leadership positions, which she feels privileged to play an active role in through her work. When she’s not knee-deep in the podcasting space for work, she can be found spending time exploring Richmond, VA, with her family, laughing about life and motherhood with her friends, and bingeing the Smartless podcast. In today’s episode, Nikki and Angie talk about living with a sense of authentic curiosity to become a super connector. Angie shares why curiosity and empathy help you cultivate positive gains and returns in your network. She explains how to take inventory of your connections and how not to feel overly attached to making collaborations work. Listen as Nikki and Angie discuss knowing the difference between a good listener vs being a Super Connector, creating mutually beneficial connections, and building a network through self-awareness. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:54] - Angie Trueblood loves making real life connections. [04:41] - Nikki and Angie share what they like about working with each other. [06:54] - You never know where life will take you. [08:42] - Live with a sense of authentic curiosity. [11:17] - When people start to open up, what does Angie do to show she’s paying attention? [14:02] - You may have resources in your network that can help each other, and there may be more than you think. [16:31] - You don’t need to feel responsible for connections going further. [18:06] - Angie emphasizes that connections should be mutually beneficial. [20:22] - Great connections feel simple, and happen without friction. [22:58] - Angie strategically chooses the spaces and communities she engages with. What does she consider? [25:46] - Do you know who’s good for what in your network? [27:25] - As you consistently connect people, trust deepens in the relationships around you. [30:07] - Do you need to protect your reputation while introducing others? [31:43] - Angie talks about the self-awareness that helps her manage connections and relationships. [34:15] - Angie enjoys going out in nature and taking hikes. [37:02] - Angie shares her story of showing up for her children and being attentive to where they can shine. [39:08] - What is Angie up to these days? [40:44] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions Find Angie: Angie Trueblood thepodwizegroup.com Go Pitch Yourself Podcast LinkedIn | Instagram
12/19/2022 • 42 minutes, 17 seconds
Email Marketing: Sales Success Story
True business serendipity happens when people meet at the right place at the right time. The magic of serendipity acts on its own, however, you can influence the odds. You can create the right place at the right time through your sales conversations, whether in email marketing or at events. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about email marketing and mindful negotiation language during this Sales Success Story on this episode of the Sales Maven Show. Therese Jardine is the Founder and CEO of Strategic Event Procurement. She is an award-winning Procurement Strategist and achieved a 900% ROI when she implemented Microsoft’s VenueSource program. She cut the contracting timeline by 30% and saved over $250 million. Dubbed “MacGyver” by her friends, Therese is a resourceful, creative problem solver. She brings this resourcefulness to her clients and has the tools and expertise to guide them to a successful Procurement Strategy for their event portfolios. In today’s episode, Nikki and Therese talk about navigating negotiations through emails and in person. Therese uses years of experience to help clients manage event portfolios and client relations when setting up contracts. She speaks about the ups and downs of carrying out event contracts, including how to act fast if things go awry. Listen as Nikki and Therese discuss mindful negotiation language, email marketing traffic, and tips to avoid unnecessary mistakes. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [00:49] - Therese Jardine wins “Most Unusual Timing Ever.” [02:55] - Therese explains why she does a “complementary review” for some of her clients. [05:44] - The power of being at the right place at the right time. [07:39] - What happens when time and place are not on your side? [10:02] - “The universe has a way of correcting things.” [11:42] - Therese explains her approach to mindful negotiation language. PART 1 [14:38] - Therese explains her approach to mindful negotiation language. PART 2 [16:54] - Always ask questions. [18:36] - Think about your sales conversations from both sides to get curious a client’s perspective. [20:57] - Therese shares tips and hacks she learned about moving traffic to her email list. [23:32] - Therese uses her past experiences to help other people avoid unnecessary mistakes. [25:43] - Always build and maintain rapport. [27:29] - Therese talks about the connections she made within the Sales Maven Society. [29:29] - “This is your gal. This is your person.” [31:01] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions Find Therese: Therese Jardine https://strategiceventprocurement.com therese@strategiceventprocurement.com LinkedIn | Instagram
12/12/2022 • 32 minutes, 43 seconds
How To Be An Effective Negotiator: Mastering Excellence
Negotiation is misunderstood. As a negotiator, you could be completely focused on whether your prospective client says “Yes” or “No”, how long the negotiation is taking, and if you get exactly what you want from the deal. As an effective negotiator, you start to look at how much of what you want as a scale, the tempo of the conversation, and if you need to walk away. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to be an effective negotiator in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Mark Raffan is the Founder & CEO of Negotiations Ninja, World-Class Negotiation Training Tailored to Your Needs. He has led c-suite negotiations for many years for companies in various industries, and has been referenced in publications such as Entrepreneur, Forbes, and Thrive Global. Now running his own negotiations training company, Mark utilizes his extensive speaking experience to deliver engaging, usable, and market-relevant training to an under-served market. He is also the co-host of the incredible podcast Negotiations Ninja Podcast (one of the top negotiations podcasts in the world). In today’s episode, Nikki and Mark talk about rethinking what it means to have a successful negotiation. Mark encourages you to read, consume, and apply knowledge about negotiation, and he has a few other insights that give your working knowledge more power. He shares his approach to either achieving the predetermined objectives or walking away gracefully from a sales conversation. Listen as Nikki and Mark explore what’s more important than securing the deal itself, which has a lot to do with what the deal looks like. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:09] - Mark Raffan loves learning and implementation. [04:37] - Mark shares what part of his upbringing influenced his current path. [06:48] - “It was a dare in a bar.” [09:13] - Find ways to test your negotiation skills in your everyday interactions. [11:59] - What is Nikki’s “creating curiosity” statement? [13:56] - Mark gets curious about how Nikki describes her work. [16:01] - Mark prioritizes self care these days, which gives him the mental clarity to perform better. PART 1 [18:28] - Mark prioritizes self care these days, which gives him the mental clarity to perform better. PART 2 [21:13] - Mark explains why negotiators need to see a larger picture than simply the negotiation outcomes. [22:58] - What does it mean to walk away from a negotiation gracefully when it doesn’t go as planned? [25:06] - What’s more important than securing the negotiation? [27:48] - Here’s how you can place a successful negotiation into perspective instead of seeing deals in absolutes. [29:51] - Is Mark interested in NLP? [31:48] - Body language clusters are cues for when you should ask more intentional questions. [34:08] - Consider what may be important to the prospective client before getting into a conversation. [36:16] - Compare your options, but be very careful of making assumptions. [39:03] - Why is listening a key skill in negotiation? [41:02] - Mark teaches the four ways to approach any client request. [44:05] - It’s not always easy, but take a step back. [45:56] - Mark says he changed how he celebrates his wins. Does he have anything in mind lately? [48:02] - Mark lifts heavyweights as a hobby. [49:40] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions Find Mark: Mark Raffan https://negotiations.ninja Negotiations Ninja Podcast Facebook | LinkedIn | Twitter
12/5/2022 • 52 minutes, 7 seconds
How Strategy Informs Your Decision-Making: Mastering Excellence
Even with the biggest goal, understand that your strategy begins the ripple of impact your ideas create. Strategy is not a rigid regimen or lifeless chore, rather, it’s a daily journey. Building a strategy takes you a step closer towards your big ideas and influences the world around you. Do you know what impact you want to create? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how strategy informs your day to day decision-making on this episode of the Sales Maven Show. Michele Williams is a serial entrepreneur and speaker on a mission to close the financial literacy gap for small businesses. Through her two companies, Scarlet Thread Consulting, a client-facing coaching program, and Metrique Solutions, a robust financial software platform, she supports entrepreneurs to understand their numbers confidently. Michele is a champion for creative entrepreneurs, serving as a change agent to facilitate building scalable and profitable businesses. Michele’s empowering work has been applauded by The Business of Home, My Doma Studios, and The American Society of Interior Designers. In today’s episode, Nikki and Michele talk about building a strategy that evolves with you. Michele speaks about reassessing your journey for where you are currently. You might feel stuck at a certain level in life or your business, when the truth is that a few different decisions could help you break free. Michele shares how you can find new decisions and challenge yourself to build the legacy you imagine. Listen as Nikki and Michele explain the purpose of “the gap” and “the gain”concept, the importance of leveraging past skills, and the power of legacy. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:46] - Michele Williams says she never thought she would have the business she currently built. [04:20] - How did Michele leverage her past experiences to boost her current ventures? [06:07] - Do you know your goal’s identity? [08:17] - Stay mindful of “the gap” and “the gain” of your journey. [11:06] - No two ideas will ever look completely the same since we all have different life experiences. [13:51] - What impact are you trying to create? [16:26] - Michele gives a billboard analogy about knowing who you want to be known as. [18:16] - Make your strategy a living process that you work with from day to day. [21:14] - Most times we don’t notice the growth that we accumulate daily, but it adds up over time. [23:47] - When you derail your strategy, what can you do to course correct? [26:38] - Michele offers advice on finding a new mindset or path. [29:10] - Do you know what your vision looks like? [31:55] - Michele loves to go camping. [34:05] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions Find Michele: Michele Williams www.scarletthreadconsulting.com Facebook | LinkedIn | Instagram www.metriquesolutions.com Facebook | Instagram
11/28/2022 • 36 minutes, 41 seconds
Questions To Ask Before Communicating A Price Increase
We made it to that time of year again where entrepreneurs are thinking about increasing their pricing. It’s easy for us to get in our heads about increasing prices and how to communicate new prices to clients. Are you feeling nervous about telling your clients? If you have the answer to these six questions, it should take some of the nervousness away. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn questions to ask before communicating a price increase on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion gives you six practical questions for communicating a price increase. These questions look at your price increase from different angles of who is impacted, how they are impacted, and what to do to take care of them. Nikki’s strategies help you engage your clients with a mindful price transition to stop them from feeling blindsided. Listen as Nikki explains how to communicate a price increase, inspired by the Recession Proof Your Business Symposium. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:14] - Not every client will be impacted by the price increase. Why is it important to remember this? [03:11] - Timing matters, so choose an optimal moment to bring new prices to your clients. [04:21] - Nikki shares what you can do to make the price transition smoother for people. [05:25] - Don’t take the easy way out when you need to have these conversations. [08:08] - If you’re not candid about pricing, it can break rapport. [10:19] - Which clients should you notify first? [12:34] - Should you put out a final promotional offer at regular price before the price increases? [15:22] - Nikki shares how to craft the message around your price increase. [18:25] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions
11/21/2022 • 19 minutes, 31 seconds
How To Have Energetic Sovereignty & Not Take Sales Personally - Mastering Excellence
Entrepreneurs experience enmeshment with their business when too much of their energy is tied to results. You might worry that everything will crumble without you, or that you need a specific deal to guarantee your success. Anytime you engage with sales in this way your power is outside of you. How can you bring your energy back into your own body? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to have energetic sovereignty and not take sales personally in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Susan Moe is the founder of Ascended Presence, a coaching and training company that helps people live richer and more meaningful lives by teaching them how to listen to and trust their intuition. Susan is an international clairvoyant reader, life coach, spiritual mentor, and public speaker. She shares how mindfulness and meditation are great first steps, but it’s what we do with our awareness that makes the difference. In today’s episode, Nikki and Susan talk about how to bring yourself back to an energetic equilibrium without self-manipulation or faking it. Susan explains how this empowers everyone to take ownership of their emotional well-being regardless of their external circumstances. Listen as Nikki and Susan discuss how to develop neutrality, how to reunite with the present moment, and why your business thrives when you separate your energy from business outcomes. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:08] - Susan Moe tells her side of how she met Nikki through a peer. [05:03] - Entrepreneurs overthink their business and identity. [07:04] - People can experience enmeshment with their business. [10:03] - How do you bring your energy back into your own body? [11:49] - You have to be present. [14:31] - Recognize where you are, so you can be grounded. [17:00] - Susan talks about developing awareness about your being and presence. [19:55] - Why is it important to separate your energy from your creations and contributions? [22:02] - Susan shares a recent story where she had to exercise energetic sovereignty to stay away from an emotional rollercoaster. [24:42] - Learn to bring yourself back to a grounded state no matter when you face the highs and lows of life. [27:07] - Susan explains ways to remind yourself of your energetic sovereignty. PART 1 [30:08] - Susan explains ways to remind yourself of your energetic sovereignty. PART 2 [32:08] - Live for today. [34:15] - Susan recalls a lovely chat with her teenage son and appreciating that moment. [36:58] - Susan says her first trip to Starbucks blew her mind. [39:25] - What is Susan up to these days? [41:47] - Invest in your growth and development. [43:57] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Susan: Susan Moe www.ascendedpresence.com Instagram | LinkedIn 5-Day Guide to Increase Presence and Intuition
11/14/2022 • 46 minutes, 18 seconds
How To Deconstruct A Challenge & Create An Action Plan - Mastering Excellence
What if you could always find a solution to your problems? There will always be unexpected happenings at one point or another, and knowing how to deal with them makes situations less stressful. This skill comes from taking a step back from the problem. You get past challenges by creating space for a solution, instead of getting caught up in overwhelm or distractions. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to deconstruct a challenge and create an action plan in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Ed Gandia is a business-building coach who helps established freelance writers and copywriters earn more in less time doing work they love for better clients. His High-Income Business Writing podcast is one of the top freelancing and writing podcasts on Apple Podcasts. And his insights and advice have been featured in Forbes, Inc. magazine, Fast Company, CNN Radio, CBS Radio News, The Christian Science Monitor, The Atlanta Journal Constitution, DM News, AirTran Airways' Go magazine and The Writer, among others. In today’s episode, Nikki and Ed talk about how to engage a situation or concern without being submerged in the chaos of what appears to be happening. Ed discusses his mental models of seeing the big picture without getting tangled in the weeds of a situation. He is an action taker, and he also emphasizes the distance you need to create between the situation and yourself to think more clearly. Listen as Nikki and Ed discuss how to become emotionally neutral, how to activate your creative brain, and how to boost your solution with gateway actions. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:11] - Ed Gandia recalls Nikki being a guest on his podcast. [04:09] - What is Ed’s unconscious competence? [06:04] - Become emotionally neutral so you can see the situation as it is. [08:52] - The answer to your concern lies in the fundamentals. [10:26] - Ed gives an example of creating space between the situation and yourself to clear your thinking. [13:09] - How does stepping back emotionally help you? [15:49] - Look at the big picture with curiosity. [17:50] - Start with the most open-ended question you can imagine. [20:06] - Don’t make assumptions. Let the dialogue of the situation stay open. [22:17] - When did Ed start using his questions strategy? [24:26] - How can you maintain momentum when you start taking action? [27:09] - What is a gateway action? [29:03] - Why do gateway actions give you energy to go forward? [31:25] - How does Ed know that he accomplished his goal? [34:02] - It’s helpful to have mental models for situations or problems you come across often. [36:01] - Ed shares some mental models he uses as a business coach. PART 1 [38:56] - Ed shares some mental models he uses as a business coach. PART 2 [41:10] - Ed gives his advice for being realistic about solving problems. [43:48] - Where does Ed draw the line for himself? [46:02] - Which comedies does Ed like? [48:08] - What’s next for Ed in his business? [50:36] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Ed: Ed Gandia https://b2blauncher.com Facebook | LinkedIn | Twitter | YouTube Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer
11/7/2022 • 52 minutes, 14 seconds
Top Down Selling
You set the frame for your sales conversations and offers. When you find it difficult to get your higher offers sold, try to adjust your offer frame. How you position your offers matter to your audience. Start presenting your offers with top down selling where clients can focus on the best fit, instead of being distracted by what’s least expensive. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to position your offers with top down selling on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion explains why you want to use top down selling in your sales conversations. Top down selling means that you list your most expensive offer first, and then give the next expensive option until you get to your least expensive offer. You do this to leverage the way people perceive information. Listen as Nikki explains why your pricing layout impacts your sales and how to get the best effect. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:58] - What is the “dreaded grid”? [04:45] - Here’s why you want to place the most expensive option first. [06:42] - You want people to focus on the best fit, not the least expensive. [09:39] - Susan Grant will handle your interior decoration projects with Color Envy Design. [12:03] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connection mentioned: Susan Grant https://colorenvydesign.com/ Facebook | Instagram | Pinterest | YouTube
10/31/2022 • 13 minutes, 4 seconds
Networking Tools: How To Talk To Anyone - Mastering Excellence
Building relationships is more fun than it might seem at first. In society, there’s a burden to force connections and balance social performance. What’s interesting is how that’s far from the reality of effective networking. When you develop your networking skills, you can talk to anyone without being inauthentic. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to talk to anyone in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Tosha Dash is a highly renowned serial Entrepreneur and Business Consultant who aims to support small business professionals on new levels of scaling success. As a dynamic professional, she has an extensive 10+ year background involving the intricacies of building business credit, business development, and digital marketing innovations and has cultivated a strong foundation on what it takes to successfully foster profitable business growth. Today, she is the Founder and CEO of S.H.E. Dreams Consulting, where she has assisted and coached countless small businesses with their advancement efforts. This effectively led her to become a recipient of SC Black Pages 2021 Top 20 under 40. In today’s episode, Nikki and Tosha talk about networking tips to help you talk to anyone. Tosha explains her extrovert nature and shares how you can create curiosity in your conversations with others. Networking opens up when you commit to communication that is welcoming and engaging. As you network more, you start to realize which people you connect with naturally. Your people. Listen as Nikki and Tosha discuss how genuine interest leads to engaging dialogue and how to connect with your people. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [03:19] - Tosha Dash is ALL ABOUT networking. [05:28] - Tosha says she was always an extrovert. [08:21] - “Just be yourself.” What does this mean to Tosha? [10:42] - Start with gratitude and expand from there. [12:49] - Tosha reminds everyone to take care of themselves. [15:23] - Emotions can be contagious. [17:43] - Nikki and Tosha talk about this huge difference between Idaho, Washington, and South Carolina. How do people greet each other in these states? [19:39] - Be genuinely interested to have an engaging dialogue. [22:22] - What other signals let you know that it’s a good chance to start a conversation? [24:53] - Tosha wants everyone to feel included without overwhelming anyone. [26:23] - Tosha shares how you can gracefully exit a conversation. Why is it important to know when to exit? [28:32] - Not everyone is meant to connect. We all need to find our own people and community. [30:39] - Tosha describes her ideal night inside with warm cookies. [33:05] - Tosha and Nikki discuss leveraging financing to help sustain businesses. [35:53] - Do you know the difference between good debt and bad debt? [37:55] - What is Tosha up to lately? [39:29] - How can you work with Tosha? [41:29] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Tosha: Tosha Dash https://getyourbusinesspower.com/ Facebook
10/24/2022 • 43 minutes, 37 seconds
How To Pre-Qualify Prospect Calls
You keep receiving new inquiries. People reach out to connect, and you’re at the point where you must save your time for the best connections. It is absolutely okay for you to ask questions upfront to better decide who gets that time. Give yourself permission to pre-qualify prospect calls. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to pre-qualify prospect calls on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion gives you language to pre-qualify prospect calls. People could make an inquiry to work with you, start a friendship, or make an offer. You deserve connections that will move your business forward in the way you want. You also deserve to be upfront and transparent as you build your network. Listen as Nikki explains how you can qualify the right inquiries, or decline inquiries with grace and still build rapport. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:07] - Give yourself permission to say “yes” or “no.” [04:46] - What can you say when someone reaches out to you? [07:14] - Asking questions upfront gives the person a chance to clear up their intention. [07:47] - How can you decline inquiries with grace and still build rapport? [09:28] - Embrace opportunities while keeping boundaries for yourself. [10:28] - Sara Skowronski can save you time on your team tasks with Eos Human Resources Consulting. [12:44] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connection mentioned: Sara Skowronski https://eoshr.com Facebook | Twitter
10/17/2022 • 13 minutes, 37 seconds
How To Simplify Concepts To Sell More - Mastering Excellence Series
When you’re relaying information to your team or clients, you need to give yourself time to understand how you want to approach the delivery. People can’t make decisions when overloaded with information. Likewise, information that feels too distant from their own experience doesn’t stick. How you present information can be more important than the information itself. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to simplify concepts to sell more in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Melina Palmer is an applied behavioral economist with a passion for helping everyone from around the world to understand what behavioral economics is and how it can be applied to help the world communicate more effectively. She is happiest on a stage or working with corporate teams, enlightening them about the brain and how easy it can be to apply behavioral science to have amazing impact on projects and initiatives. Melina enjoys her work so much that she shared team insights in her book What Your Employees Need and Can't Tell You: Adapting to Change with the Science of Behavioral Economics. In today’s episode, Nikki and Melina talk about how more clients say “yes” when you simplify what they need to know. Melina mentions how she is mindful of her presentation skills, even when writing her books. Using things that are relatable and have a level of familiarity (like Snickers, grapes, sharks, or Starbucks) allows people to hold onto information. We need storytelling to be able to make connections and decisions. Listen as Nikki and Melina discuss how you can engage your audience and give them an opportunity to participate in your conversations. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [03:01] - Melina Palmer’s new book will change how employers interact with their team. [05:50] - Are you mindful of how you present information? [08:00] - What does your Zoom background have to do with trust? PART 1 [10:21] - What does your Zoom background have to do with trust? PART 2 [12:04] - Take the time to proofread your emails, or reconsider sending it in the first place. [15:00] - Nikki and Melina, as friends, laugh over some of the pitches they receive or see. [16:55] - How you present a change can be more important than what the change is. [19:36] - Adjust your delivery of information to the situation. [22:31] - Melina shares the three specific factors to think about first when going into a complex conversation. [24:25] - When helping people learn and remember something, make people part of the experience. [26:57] - Create a frame for moments of connection. [29:54] - Melina mentions how she is mindful of her presentation skills, even when writing her books. [31:20] - What are Melina’s goals when simplifying a concept? [33:56] - Nikki and Melina talk about making friends all over the world through their content. [36:35] - Melina knows how to teach core concepts with relatable stories, themes, and situations. [39:06] - Where does Melina get inspiration for her analogies? [41:51] - Discover how your insight add to the conversation. [43:52] - What in your business do clients find complex? [46:19] - Instead of a long post about a lot of things, try an in-depth post about a few things. [48:09] - Invest time in finding what you can get rid of when presenting information. [48:09] - Our minds really enjoy storytelling. [50:49] - Don’t feel pressured to add more if you know it won’t provide value. [53:22] - Is there someone Melina would like to interview? [55:59] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Melina: Melina Palmer The Brainy Business Podcast Facebook | Twitter | YouTube | Instagram | LinkedIn Books: What Your Employees Need and Can't Tell You: Adapting to Change with the Science of Behavioral Economics What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics Previous episode: How To Compose Thoughtful Communication For Connection Requests
10/10/2022 • 58 minutes, 50 seconds
Interview Process Tips To Set Yourself Apart From Competitors
As a knowledgeable professional, you know what makes your brand and capabilities different from your competitors. It’s the interviewer who doesn’t quite see what’s unique. You wonder how you can communicate that you’re different and why that actually makes you the best match. What if you had an exact process for the interviewer to discover why you stand out? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn interview process tips to set yourself apart from competitors on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion offers a process you can use to set yourself apart from your competitors. Nikki shares that this strategy comes from an interview earlier in her career. Only, Nikki wasn’t the interviewee. While helping conduct an interview, she witnessed someone completely change the atmosphere of their interview. That moment stuck with Nikki, and she refined a strategy to replicate what the person did. The strategy in today’s episode is built on questions. When you’re up for the same role or project as someone else, one major thing that sets you apart is what you know about the role or position. Nikki guides you through where you should focus your questions. You can change the interview into a collaborative atmosphere that reveals why you are a fitting candidate or company for the job. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:42] - You need to understand the criteria of the role you want. [04:05] - This is an interview question that Nikki never forgot. [06:58] - When you give people the chance to share their objections, you get a chance to overcome it. [09:29] - Asking criteria questions also brings clarity to the role’s expectations and how you meet the expectations. [11:04] - What can you ask to uncover criteria and objections? [13:06] - Surprise people with hand-wrapped gifts from Kristin Fisher’s Bocu. [15:44] - Easy and affordable gifts that feel like a hug. [17:36] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connection mentioned: Kristin Fisher LinkedIn | Instagram | Pinterest | TikTok
10/3/2022 • 18 minutes, 59 seconds
How To Create Structure To Ensure Success Factors: Mastering Excellence Series
You want to take the right action at the right time, and be consistent. This is the easiest way to think of structure, and also the tip of the iceberg. The real question is “How can you do that?” You’ll find that structure relies on how well you know yourself. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to create structure to ensure success factors in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Holly helps female entrepreneurs create simple scaleable offers and systems to grow to multiple 6-figures. An industry expert and featured Thrive and Entrepreneur.com author with a 20-year business consulting background with Fortune 500 companies, Holly runs her strategic coaching business, the Crush the Rush Planner company, and hosts the top 100 Crush the Rush podcast while raising her twin daughters with her husband in Columbus, Ohio. In today’s episode, Nikki and Holly talk about forming a structured business filled with success. Holly explores how female entrepreneurs can achieve high performance levels and high ROI without adding unnecessary stress to their life. Ironically, Holly encourages you to subtract from your structure, and explains why it’s important to simplify. Listen as Nikki and Holly discuss strategies to create an appropriate structure for your personal and business goals. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:37] - Holly speaks about her time as a strategy consultant for Fortune 500 companies. [04:03] - How does Holly work with clients? [06:48] - Holly talks about her business evolving over time. [09:43] - Determine what actions to take, then focus on the activity in the moment. [12:13] - How do you pick a theme for the day? [14:47] - Underplan Hack: Plan everything, then take at least one thing off the list. (Holly explains why) [16:28] - Combine your goals to inspire taking action. [18:40] - Holly shares her motivations that keep her going. [20:24] - Rearrange your plan and schedule so you don’t end up creating unnecessary stress. [22:34] - “The Sunday Scaries.” [25:04] - Here are two prompts that you can use to examine if your schedule was useful or not. [27:08] - Listen to your body to avoid overwhelming yourself and your business. [28:57] - Holly recalls a solution she found to take care of her health before hosting a retreat. [31:49] - Holly chooses which Real Housewives personality she would be. [33:26] - Holly does not do snakes. [35:20] - What is Holly up to these days? [37:02] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Holly: Holly Haynes Pinterest | Instagram | LinkedIn | Facebook Free Resources: CEO Week Challenge
9/26/2022 • 38 minutes, 23 seconds
How To Face Rejection Without It Derailing You: Mastering Excellence Series
Failure and rejection is information, like feedback. When you get feedback, the smartest action is to reflect and choose a new path. In fact, rejection is like a GPS. With a GPS, you don’t drive back to your starting point the moment you take a wrong turn. You create a new route from where you are at and continue towards your destination. Rejection is redirection. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to face rejection without it derailing you in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Hailey Rowe is a Marketing/Sales Coach & Strategist. She helps health, life, and mindset coaches (and women business owners) get clients consistently, develop their no-brainer offers, and grow their income & impact. Since 2010, Hailey has worked in the coaching industry, as well as in Business Development & Marketing for several wellness companies and startups. She’s also a certified behavioral change specialist and human potential coach. Hailey shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast and in the Health Coach Nation Facebook Group. In today’s episode, Nikki and Hailey talk about how to separate rejection from your identity or worthiness so you can keep going toward your goals. Hailey explains that getting a “yes” or a “no” means you now have results you can refine. She shares how she keeps track of the results she gains, whether they are wins or lessons. Then, she gives her tips on how to pull value out of every situation. Listen as Nikki and Hailey explore what it means to detach from the outcome and use rejection as a catapult. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:01] - Hailey Rowe says rejection is what gets you further in your journey. [04:11] - A “No” isn’t exactly a rejection. [06:36] - If you don’t embrace failure, you won’t get any results. [09:26] - Hailey keeps track of the results she gains, whether they are wins or lessons. [11:39] - “This is about being curious.” [13:51] - What is a rejection ritual? [16:25] - Be willing to be flexible about the path to your goal. [18:51] - Who do you want to be along the way to the goal? [21:31] - Decide what your day is going to look like. [24:31] - Match your outer actions with your inner goals. [26:42] - The win is the reward for Hailey. [28:29] - Hailey was asked to audition for a Kpop band. [30:41] - What’s next for Hailey? [33:12] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Hailey: Hailey Rowe Twitter | Instagram | LinkedIn | Facebook | TikTok Health Coach Nation Podcast Health Coach Nation Facebook Group Free Resources: Book your FREE Business Growth Audit Giveaway: Sales Journal Giveaway
9/19/2022 • 33 minutes, 48 seconds
Proposals - When & When Not To Use One: On-Air Coaching: Mastering Excellence Series
Your clients want to take the path of least resistance. In sales, resistance might mean too many clicks, too many questions, or too many steps. When your ideal client is already excited to work with you, you want to be mindful that you don’t put a barrier in their path. Learn which next step to offer your clients so that it doesn’t feel like a barrier. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about when and when not to use a proposal in your sales conversations during this on-air coaching call on this episode of the Sales Maven Show. Samantha Smith is the founder of Samantha Smith Creative, a digital content marketing company in Alpharetta, Georgia. With more than eight years of experience, her favorite part of working with service-based business owners is taking their message and making it stand out online! Clients will tell you that Samantha supports them to level up their online visibility and reach their target audience without using paid ads. They love her ability to think big picture for strategy, as well as her attention to detail for execution. Her done-for-you services include social media management, email marketing, and professional blog post writing. In today’s episode, Nikki and Samantha discuss when and when not to offer a proposal in sales conversations. In discovery calls, you may think that offering a proposal is the polite and professional way to go. The reality is that you could be breaking your client’s momentum, and sabotaging a potential closed sale. Nikki talks about why entrepreneurs should close while on the discovery call. She also explains what to do if the client asks for a proposal first. Listen as Nikki and Samantha set a clear intention for closing on discovery calls without pressuring clients. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:47] - Samantha Smith is a big believer of strategy. [04:56] - Samantha’s blogs are SEO-primed. [07:52] - What does Samantha want to ask Nikki? [09:50] - Close the sale on the call. [12:19] - If you don’t close, schedule a circle-back call in that moment. [15:20] - What is the “Closing the Loop” approach? [18:10] - Sometimes people feel bad saying “No.” [20:54] - Samantha shares what she enjoys about the Sales Maven Society. [22:46] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Samantha: Samantha Smith Facebook | Instagram | LinkedIn
9/12/2022 • 23 minutes, 55 seconds
How To Boost Creativity & Productivity While Working Less: Mastering Excellence Series
Are you making the best use of your time? You are accomplished at doing “all the things.” Yet, you look around to realize you’re not doing all the things you actually want. Stop distractions from guiding your life. Instead, intentionally create the best chance for you to do the work, have the fun, and make the impact. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to boost creativity and productivity while working less in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes GOOD Magazine, and the Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 550 plus podcasts he has done over the last six years. In today’s episode, Nikki and Joe talk about productivity being a full tilt of either slowing down or sprinting. You need to think through what boundaries are important to you so that life’s structured how you want to experience it. When you intentionally set a clear path for yourself, you can focus on the things that bring you energy and feed your soul without overlooking the revenue-generating details of your business. Listen as Nikki and Joe discuss how you can eliminate distractions so you move closer to the life you envision. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:05] - Joe Sanok either fills his days or empties his days. [04:52] - Think through what boundaries are important to you. [06:56] - Joe’s first goal is to enjoy life and make the impact he really wants to make. [09:22] - Allow your brain to rest. [11:35] - Are you making time for the life you actually want? [14:26] - How does Joe manage distractions? [17:01] - Joe explains how intentional environment choices can trigger your state to get into flow. [19:29] - Joe gets everyone together for a meal when he celebrates a win. What does he like to eat? [21:44] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Joe: Joe Sanok Twitter | Instagram | LinkedIn Book:Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want School:Slow Down School
9/5/2022 • 24 minutes, 11 seconds
Learning Lessons In Sales From Costco
Is your free content getting you the results you want? As an entrepreneur, you do your best to serve potential clients a taste of what it’s like working with you. The free content you put out in the marketplace is meant to attract your ideal clients. What you don’t know is that you could be missing a step. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn a lesson in sales from a Costco analogy on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion is based on a Costco analogy. When you shop at Costco, there are samples around the store for you to try. Costco does something very specific between you trying the sample and you buying the product. Nikki talks about what Costco does, and shares how you can use this with your business. This lesson in sales from Costco relates to making an offer. Listen as Nikki explains how the tip creates the path of least resistance, which is why people go from sample to product so easily at Costco. If you ever felt pressure about making an offer, or forgot to make one, this episode is for you. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:18] - What is Nikki’s Costco analogy? [03:37] - Don’t miss the chance to proactively give your audience information. [04:55] - It’s not “salesy” to make an offer. PART 1 [07:09] - It’s not “salesy” to make an offer. PART 2 [08:47] - Here’s how you can set your offer up for success. [11:11] - Dina Pruitt helps your business generate more leads with D2 Strategic. [13:51] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connection mentioned: Dina Pruitt Instagram | LinkedIn
8/29/2022 • 15 minutes, 25 seconds
How To Be An Exceptional Listener To Grow Your Consulting Firm: Mastering Excellence Series
High achievers are not only skillful at what they do, they have an ability to recognize opportunity. The same idea applies in listening. In conversations, deep listening inspires you to ask engaging questions and prepares you to offer relevant value. If clients feel you are actually listening, they start to build a sense of trust and loyalty. Even better, they become your advocates. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to be an exceptional listener to grow your consulting firm in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Michael Zipursky is the CEO of Consulting Success® where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 700 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 38,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success® the book. In today’s episode, Nikki and Michael discuss active listening to grow your consulting firm. Michael reveals his approach to asking deep, meaningful questions that create memorable exchanges. When you have deeper conversations, you and the person you speak with gain value. Listen as Michael explains the two levels of questions, gives tips for offering value in conversations, and shares how to remain authentic while connecting. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:56] - Michael Zipursky is an exceptional giver. [04:33] - First, do your research. How does Michael define doing “research”? [06:40] - Look for opportunities to offer value to the person you are talking with. [09:04] - Michael points out the information that can spark questions to uncover interesting conversations. [12:05] - Michael shares how you can shift from a surface level conversation into a memorable exchange. [14:06] - Maintain presence while communicating with others, even if you’re not the one speaking. [15:40] - Michael explains why listening makes the value you can offer relevant. [18:33] - What are Micheal’s goals for showing up as an exceptional listener? [20:29] - Is there ever a time when memorable conversations can have an agenda? [23:22] - Life is too short to spend time with people you’re not going to enjoy spending time with. [25:13] - Michael is a natural listener, and here’s his thoughts about when to stop listening. (Hint: don’t.) [27:33] - Here’s a trait that pops up in unconscious competence. [29:17] - Michael competed against this Olympic athlete. Who is it? [30:57] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Michael: Michael Zipursky Facebook | Twitter | LinkedIn | YouTube Best Questions to Ask Consulting Clients
8/22/2022 • 33 minutes, 31 seconds
The Law of Receptivity: Mastering Excellence Series
Do you know your underlying beliefs about abundance? Unconscious beliefs are often the reason why there’s resistance to receiving abundance or managing sales conversations. Here’s an empowering thought: Sales isn’t something that you do to somebody. It’s something you do with people. It’s a tipping point of giving and receiving. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about the Law of Receptivity and challenge your limiting beliefs in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. Bob is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. In today’s episode, Nikki and Bob reframe sales in their conversation of money, abundance, and value. Bob encourages everyone to shift their focus towards giving and helping others move towards happiness. He talks through the five laws of stratospheric success: value, compensation, influence, authenticity, and receptivity. He takes his time to go in-depth on receptivity, teaching everyone that giving and receiving work together. Rebuild your relationship to abundance so you can embrace new experiences. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:10] - Bob Burg wants you to shift your focus to giving. [04:15] - Give more value than what you receive in payment. [06:38] - Income is determined by how many people you serve and how well you serve them. [08:08] - Your influence is determined by how abundantly you place other people’s interests first. The most valuable gift you can offer is yourself. [10:27] - The key to effective giving is to stay open to receiving. [12:38] - Planting seeds of good will prepares you for a great harvest. [14:09] - What are your underlying beliefs about abundance? [16:30] - Bob suggests for everyone to study prosperity. [18:00] - You need to train yourself by embracing new experiences. [20:15] - Bob shares his thoughts about negativity and self-doubt. [22:22] - What is the Go Giver Community? [25:02] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Bob: Bob Burg Twitter | LinkedIn | Instagram | Facebook | YouTube www.TheGoGiverCommunity.com Sign up to receive Bob’s Daily Impact emails
8/15/2022 • 27 minutes, 38 seconds
Tracking Lifetime Value Of Customer Offers
Entrepreneurs pay the most attention to customer offers during launches and campaigns. After the launch or campaign finishes, the offer is deemed a success or failure based on the closing metrics. That’s a straightforward yet limited measurement. Offers are more than just a moment in time for your business. Any offer you make could start a ripple of lifetime revenue. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to track the Lifetime Value of customer offers on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion reveals the value an offer brings over time. Entrepreneurs often talk about the Lifetime Value of a client, but have you ever looked at what an offer contributes to the bottom line of your business. Nikki explains how additional revenue is generated by people who bought your offer. Your offer gets clients into your value ecosystem, and it sparks repeat business. This could be an invaluable challenge that you spend time digging into. Listen as Nikki shares why one of her seemingly-failed offers brought over $20k in revenue to her business during the 10 months following the initial push. She uncovers the hidden trail that leads potential clients from an introductory offer to being active clients. Nikki also suggests how you can track the numbers and information of your offers, so you have a better grasp on the Lifetime Value. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:22] - How can you measure the lifetime of an offer? [05:15] - Nikki examines a previous offer that gave her business more value over the long term. [07:46] - By 10-months-out, Nikki’s previous offer brought in over $20k in additional revenue. [10:27] - It’s your job to guide clients into the next step. [12:33] - Nikki suggests how you can track the numbers and information of your offers. [15:25] - Connection: Casey Gromer will unify the major tasks of your business with the C-Suite Boutique. [18:17] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connection mentioned: Casey Gromer LinkedIn | Instagram Female Founders Breaking Boundaries podcast Listen to Casey Gromer’s previous Sales Maven episode: https://yoursalesmaven.com/blog/closing-sales-with-discovery-calls-a-sales-success-story-with-casey-gromer/ https://yoursalesmaven.com/blog/how-to-create-opportunity-with-strategic-partners/
8/8/2022 • 19 minutes, 57 seconds
How To Use Your Business To Be A Source Of Change
You hold your own reason to support and empower communities you feel connected with. Is it your hometown? Is it the school of that teacher who believed in you? Is it a cause that impacted someone you love? Whichever it may be for you, the commitment is similar. You plan to be a strength to the people, places, and stories that sparked something within you. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to use your business to be a source of change in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Karen Hite is Co-Owner of Hite Digital and Operations Director at Master Hackers. Her commitment is to help established business owners find clarity so they can focus on revenue generating activities and their pursuit of a fulfilling balanced life. She and her husband started their digital marketing agency which is one of the first (if not the only) Franchise Model Digital Marketing Agency with now 19 franchise locations in the US and over 170 employees. Their mission is to generate 1,000 jobs in Nicaragua through their agency, inner circle and various businesses. In today’s episode, Nikki and Karen discuss how to have a mindset of purpose so you can be a source of change in a community you’d like to support. Based on franchise experience, Karen gives her personal insights to rallying a super connected team bringing opportunities to the community step by step. She recalls how her journey between Nicaragua and the US influenced her drive to change lives. Karen explores how to create a sense of stability in a team culture, tips to understand what motivates your team, and methods for funneling resources all the way to team members’ families. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [02:30] - Karen Hite talks about what it’s like to move to a different country. What did she learn? [04:55] - Trust is a major factor in a franchise brand. [06:58] - What is “Master Hackers”? [09:18] - How did Nikki and Karen connect? [11:48] - Karen talks about building a common purpose and mindset. [14:06] - “I’m in the ice.” [16:06] - The world has its ups and downs, but Karen’s team tries to create a sense of stability in their community. [18:24] - Leaders can support their team culture by understanding what motivates their team members. [20:51] - Karen aims to be a resource for others like someone was a resource for her years prior. [22:43] - Nikki appreciates the care Karen places into her community in Nicaragua. [24:32] - Gratitude comes first. [27:05] - One of Karen’s goals is to empower more women. [29:09] - The evidence of achieving goals connects to a company’s values. What are Karen’s thoughts on building impact? [32:01] - How can you continue to expand your efforts towards your goals? [33:54] - Will Nikki make another appearance at one of Karen’s events? [36:48] - You need to question if certain activities are worth it when you look at your goals and life overall. [39:16] - When you explore the edge of your limits, you might surprise yourself. [41:48] - Karen says she is super funny when she speaks Spanish, and that she is actually an introvert. [43:26] - What comical prank did Karen pull as an ice breaker for an event? [46:22] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Karen: Karen Hite Facebook | Instagram | LinkedIn | Twitter
8/1/2022 • 49 minutes, 16 seconds
Improvements In Customer Service
You may relate to this: Attending events feels exciting, new, and somewhat clumsy. From conferences to festivals, many events are making a comeback after a long marathon of virtual meet ups. People hosting events are thrilled to see their audience, but you can tell that some event details are missing or not fully thought out. Do you know if you’re doing this in your events? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn improvements you can make in customer service for your events on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion is inspired from events she attended as either a speaker or audience member. While enjoying her time at an event, Nikki noticed quirks that took away from the experience of the gathering. Event hosts most likely didn’t mean for these little details to happen. In fact, they might not even realize a few small changes could improve the event experience. Nikki uncovers what she noticed, and how to fix the mishaps. When you are thoughtful about your client’s experience, they are more open to engaging with your services. Listen as Nikki talks about changes you can make to your presentations, audience participation, and data collection to help your event stay mindful of the client’s experience. You want your events to be a welcoming environment that people want to come back to. Remember, the best customer is a repeat customer. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [03:02] - Be careful of how you style your slides for presentations. [05:01] - Nikki shares her tips for professional presentations. [07:59] - If you print something interactive, like a form or workbook, give people enough space to write their answers. [10:53] - What do you do with your questionnaires? [13:25] - When you are thoughtful about your client’s experience, they are more open to engaging with your services. [15:20] - Connect with Amy Lang to have an easier Birds & Bees talk with youth. [17:11] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connection mentioned: Amy Lang Facebook | Instagram | YouTube Just Say This podcast The Birds & Bees Solution Center Book: Sex Talks with Tweens: What to Say & How to Say It by Amy Lang Listen to Amy Lang’s previous Sales Maven episode: https://yoursalesmaven.com/blog/generate-leads-with-a-podcast-on-air-coaching-with-amy-lang/
7/25/2022 • 18 minutes, 49 seconds
How To Sell High-Ticket Offers Through Speaking: Mastering Excellence Series
Emotional attachments and mindset limits distract most entrepreneurs from the actions that will actually move them and their clients forward. They unintentionally micromanage the process. Instead, you can create an offer that brings in massive revenue and remains low-maintenance. Give your clients the chance to take up your high-value, high-ticket offer. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to sell high-ticket offers through speaking in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Eileen Wilder is a bestselling author and business consultant helping entrepreneurs do 6 & 7 figure days with virtual events. Previously, she was a Pastor for over two decades, and she and her family were used to living on very humble means. That all changed one day when she found a way to make more in a day than she was used to making in an entire year! Despite the fact that she used to be deathly afraid of public speaking, she is now one of the highest paid speakers on the planet. Called by major industry leaders, “The Queen of Stages” she has spoken on stages with Russell Brunson, Tony Robbins and Dan Kennedy. When you listen to her teach, you will immediately recognize that she is one of the most masterful communicators and teachers you have ever heard. In today’s episode, Nikki and Eileen discuss how to build a results-based system so you can sell high-ticket offers through speaking. Eileen talks about “fixing” your mind on the necessary things to let go of anything that’s a hindrance. Then, she shares how taking yourself out of the picture is actually more beneficial to yourself and your client. Listen to Eileen explain her checkpoint strategy for getting clients from A to Z, how to keep offers simple, and why offer creation is wealth creation. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:34] - Eileen Wilder says she is inspired by the growth of the people she helps. [04:51] - What did Eileen’s mentor say that helped her redirect her nervousness during her first event? [07:52] - Eileen talks about turning her nerves into excitement. [10:23] - The offer you don’t make, no one can take. [13:00] - Let go of your attachment to money. [14:50] - It’s nice to be around people who are comfortable talking about making money. [17:05] - Offer creation is wealth creation. [19:58] - People don’t care about getting advice. They want a result. [22:03] - Sell your system. Not your time. [24:22] - Eileen walks everyone through an example of her A to Z analogy. [26:36] - Be the guide and accountability partner. [28:29] - Implementers get results. [30:52] - Great offers come from listening. [33:42] - What does Eileen consider as “online shopping”? [36:43] - Eileen asks herself this question to figure out if an offer should keep going or stop. [39:04] - There is an infinite amount of abundance in the world. [41:24] - Don’t be afraid to put distance between you and unnecessary negative energy. [44:08] - Eileen wishes she could communicate more of her story to help others. [46:57] - Focus on what’s good about you. [49:02] - Eileen found another way to get her clients to a 6-figure day more quickly. [51:29] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Eileen: Eileen Wilder Facebook | Instagram
7/18/2022 • 54 minutes, 19 seconds
Unique Ways To Use Testimonials To Drive Sales
While self-promotion is often needed, there are other entrepreneurial ways to increase your brand awareness and brand trust. Give clients another perspective to reference through testimonials. You may be hesitant to use them, but you should know that testimonials don’t need to feel transactional or scripted. You can merge testimonials into your business using methods that fit your brand voice. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Christina Wallitsch asks about unique ways to use testimonials to drive sales on an on-air coaching call on this episode of the Sales Maven Show. Christina Wallitsch is the founder of SB Interior Design, a boutique interior design studio in Easton, Pennsylvania. She supports small business owners, executives, and contractors in their renovation projects. The studio takes the renovation projects from the planning stage all the way to implementation and owner representation. Christina’s principle is that everyone deserves to enjoy timeless, livable interiors. Each project is guided by the way her clients live, work, and relax. SB Interior Design typically does work like residential projects, commercial projects, and 3D rendering services. In this coaching call, Christina compares her options for gathering and showcasing testimonials. Growing a strong network is important to Christina as an entrepreneur. She shares that she successfully went outside her comfort to build relationships within the industry. Now, she’s looking to build a stronger network of clients. To Christina, testimonials give potential clients a snapshot of her business, and help her know which services her clients value most. Luckily, Nikki offers actionable advice on making the testimonial process more conversational. Listen as Nikki and Christina discuss the “Who, What, When, How, Where” of unique ways to use testimonials to drive sales. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:44] - Christina Wallitsch brings interior design and architecture insights to her projects. [04:34] - Why did Christina start her business? [07:18] - Christina explains why she feels now is a good time to learn more about testimonials. [09:51] - Lead the testimonial with intentional questions. [11:27] - Nikki offers conversational questions you can ask to get more detailed answers. [13:23] - What is the difference between internally referenced and externally referenced? [15:14] - Where is the best place to place testimonials? [18:00] - You can ask for a testimonial when someone is already offering you a compliment. [20:07] - You can use brief testimonial snippets to increase your brand trust. [21:39] - What happens when you have clients that are more private about the work you complete for them? [24:02] - Nikki and Christina talk about including testimonials as part of contracts (with the option of anonymity). [26:42] - Can testimonials be shared in a more casual way? [28:56] - Christina compliments the kind, helpful, and timely interactions that happen in the Sales Maven Society. [31:49] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Christina: Christina Wallitsch LinkedIn
7/11/2022 • 33 minutes, 24 seconds
The Key To Believing In Yourself: Mastering Excellence
At any time, you can pause to ask yourself: “Where does my focus need to be in this moment?” Asking yourself this question makes you step into the present and consciously decide who you need to be. When you take ownership over your attention, you more confidently believe in your ability to make choices that will get you to your goals. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about the key to believing in yourself in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Micah is a mom of 5 and wife to a large animal Veterinarian living in Rexburg, Idaho. For the past 9 years, she has been blessed with the opportunity to help thousands of women elevate their health, mindset and joy while creating wealth building a business alongside their journey. She’s a top leader in Beachbody, course creator and host of a Top 50 podcast called ‘Do Your Crap’ that helps women and entrepreneurs create simple habits and break through the mindset blocks that are keeping them from feeling their best and living the lives they desire, especially in the trenches of Motherhood! She’s a huge believer that women can rock AND live and shouldn’t feel guilty for having passions outside of mom life. In today’s episode, Nikki and Micah discuss how to develop an unwavering belief in yourself to accomplish what you envision. Micah urges you to realize that what you desire is possible. You can get clear on your desired outcome and take simple step-by-step actions that get you a high ROI for how you invest your time and energy. Listen to Micah explain the mindset that allows you to stay connected to your vision while allowing you to give yourself grace for when you stumble along the way. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [03:15] - Micah Folsom says she’s still working on this social skill despite being super friendly already. [05:58] - Micah has an unwavering belief in herself. [08:24] - Focus on who you need to be in this moment to get to the outcome you envision. [10:44] - Focus on today’s step. [13:30] - If it’s possible for someone else, it’s possible for you. [15:03] - Keep things simple. [17:38] - Micah gives two steps for how you can move towards your goals with the belief you can get there. [20:04] - Allow yourself to stay connected to your vision. [21:35] - How can you make a vision story? [23:50] - Follow what tugs at your heart. It’s your internal guidance. [26:24] - You have limitless potential. [28:44] - Micah shares what signs to look for to know when to stop going in a certain direction. [31:24] - Stay in tune with your desires and your joy. [34:02] - Micah says she was a competitive gymnast at one point in her life. [35:43] - Nikki and Micah talk about the habits they want to break. [38:04] - Micah is excited about another passion she is bringing to life. [40:57] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Micah: Micah Folsom Instagram Do Your Crap Podcast Free Goodies PLUS a 50% OFF Code for Micah’s mini courses: www.micahfolsomfit.com/dyc www.micahfolsomfit.com/vision
7/4/2022 • 43 minutes, 14 seconds
Ways To Increase Value Then Increase Pricing For Your Group Program: Sales Success Story
Release yourself from the stress of creating a program that covers everything, including the topics you’re not thrilled about covering. You want to give your clients access to effective expertise, and sometimes that means you rely on content recommendations or referrals that you can trust. Have you ever thought that the recommendation could be a partnership? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn ways to increase value then increase pricing for your group program during this Sales Success Story on this episode of the Sales Maven Show. Holly Southerland is a seasoned Professional Organizer and founder of Rockstar Organizers, a thriving community where organizers connect and find support. She recently launched Momentum, a membership group for organizers who are ready to break through and grow their business. When she is not mentoring and teaching, you can find her on the road (she loves to travel!) or trying something new, and almost always wearing soft, comfy clothes! In today’s episode, Nikki and Holly discuss the overlapping offer Holly created to give her clients more value and increase her package pricing. Holly shares her thought process for building a value-packed group offer that doesn’t strain her resources. Looking at her clients, Holly says that sales is what most of the professional organizers need to improve the most. Holly does not consider herself as a sales expert, so she finds another way to bring her clients a done-with-you-experience. She increases her package value and lightens her workload with the leverage of partnership. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [03:39] - Holly Southerland explains her work how she helps professional home organizers increase their business. [05:44] - People are always seeking out Holly. How does she attract ideal clients so well? [08:29] - Do what the market is telling you. [10:51] - Holly opted to do a done-with-you experience for her clients to give them the most value. [13:38] - Holly explains how she structured her new program. How did she make decisions about the program? [15:23] - Listen to how Holly was able to build spin-off programs to expand her offers and upsells. [17:14] - Nikki reviews the package Holly offers that provides extra value to her clients through partnership. [19:16] - Why do partnerships provide extra value while taking away extra work? [21:44] - What’s the anatomy of a diverse package that doesn’t go overboard? [24:44] - Nikki teases a new offer that Holly is working on. [26:31] - Holly goes into more detail about an affiliate offer she is currently setting up. [29:30] - Nikki talks about all the value Holly is bringing to home organizers. [32:00] - Holly appreciates that the Sales Maven Society is there when you need them most. [34:59] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Holly: Holly Southerland Instagram Free Facebook group for Professional Organizers To download your checklist for 5 Ways to Add Value to Your Packages, Text the word “Rockstar” to 734-875-8066
6/27/2022 • 37 minutes, 6 seconds
Question Based Selling: Mastering Excellence Series
Let’s say a group of people tell you a story of their problem. It’s not the same story each time, but the story’s theme starts to become familiar. What you find is that most people will mention different forms of very similar issues and barriers. In sales, you must uncover the repeated answers of your audience’s problem to present your offer effectively. You can only get answers if you ask questions. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn to apply question based selling in your offers in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Josh Coats is a two time #1 Best Selling Author, Top 50 podcast host, and founder of Push Coach Certification School for life coaches. Josh has trained over 40k in his online trainings and specializes in mindset, leadership, and strategy. As a student of mindset and founder of a life coach school, Josh will help you to dig into the beliefs that are holding you back in your sales and leadership. Josh built a multi-six-figure business with less than 2k followers on Instagram; and that was earlier in his journey. His story of how he built income first and then the following offers important clues on creating a solid sales structure before scaling. Josh developed his natural curiosity into a process of creating space for his ideal clients to uncover all the reasons his offer is a chance at a solution. He poses questions that allow his audience to understand their deeper motives without making them feel forced into an answer. In today’s episode, Nikki and Josh discuss question based selling. Josh says that life coaching does not have an agenda or ulterior motive. Otherwise, it just turns into manipulative mentoring. Questions allow people to sift through the limiting beliefs they have around accepting your offer. Listen to Nikki and Josh talk about the four levels of competency, global listening, and the questions that unveil deeper levels behind what’s going on in a client’s life. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [01:28] - Josh Coats organizes a coaching program that allows entrepreneurs to get life coaching certification and business coaching together. [03:40] - Why does Josh call himself a “network tapper”? [06:10] - Josh talks about how he built a multi-six-figure business with LESS than 2k followers on Instagram. [09:01] - True coaching is the art of using questions to bring things out of other people. [11:32] - Life coaching does not have an agenda or ulterior motive. [13:57] - What should life coaches really seek to do for their potential clients? [15:47] - Josh talks about bridging your content with the way your ideal audience talks. [18:21] - What is global listening? [20:51] - You can be paid to do market research. [22:36] - Josh describes why understanding repeat answers and underlying issues gives your coaching an advantage. [24:31] - Listen to Josh’s chiropractor story that highlights a major method to getting clients more inspired to accept your offer. [26:11] - Combine expertise and curiosity to bring new solutions to the forefront. [29:02] - Nikki reviews the four levels of competency. [31:57] - Nikki and Josh discuss the importance of knowing what you do and do not know. [34:51] - “Can you tell me more?” [37:40] - When you know the internal reasons of the issue, you can choose the approach to present your offer. [40:34] - As a life coach, you are the guide, not the solution. [42:24] - This movie genre is Josh’s guilty pleasure. [45:22] - Which music instruments can Josh play? [48:11] - Josh shares what’s coming up in his business. [50:50] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Josh: Josh Coats PUSH Coach Instagram
6/20/2022 • 53 minutes, 39 seconds
Common Phrases I Avoid When Selling & Why
People often talk without realizing what they’re really saying. What you communicate is more than what you say, it becomes what you’re phrasing tells other people. You need a good grip on your phrasing to connect with your clients. Can you think of words or phrases you can let go of in your communications? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, review common phrases Nikki avoids in sales conversations on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion is inspired from recent conversations with Sales Maven Society members. You might be using phrases that discredit your authority and commitment to service without realizing it’s happening. Nikki reveals the phrases she personally avoids in her sales conversations. Not only is Nikki sharing the common phrases she avoids when selling, she is also explaining why she keeps them out of her content. Choose your phrasing more consciously to set yourself apart from how you communicate in copy, email, and social media with your ideal clients. Listen as Nikki gives suggestions for how to properly substitute limiting words and phases. Start building a brand voice where you sound more credible, and a communication approach that inspires authority and expertise. It all counts, so really think about what you say and how you phrase things. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:42] - This phrase can sound immature. [04:56] - This phrase can be polarizing. [07:17] - This phrase can turn people off. [08:15] - Change your phrasing to stand in your credibility. [10:33] - This phrase makes what you say a contradiction, or conditional. [13:27] - Nikki shares a way to reinforce and affirm what you communicate to your clients. [15:23] - This phrase can be overused and dilute your message. [17:50] - How can you substitute the overused phrase? [20:31] - The way you phrase things counts. [21:51] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
6/13/2022 • 23 minutes, 44 seconds
Creating Financial Freedom As An Entrepreneur: Mastering Excellence Series
Financial freedom can be accessible to all, and how can you take actionable steps towards ownership over your own wealth? An entrepreneurial mindset builds possibility out of what seems unconventional. You dare to have the life you want, realizing that we live in a world built from people betting on their ideas being possible. You can arrange your life for financial freedom. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to create financial freedom as an entrepreneur on this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Mel is a CPA by education but an entrepreneur by exhilaration, and Author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He’s the founder of ThoughtpreneurTM Academy & Business Breakthrough Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. After overcoming a cancerous tumor in his bladder, Mel began to openly teach his The Affluence BlueprintTM because his cancer journey spotlighted the immediate and urgent need for entrepreneurs to find “financial liberation” and peace of mind. Mel is a committed advocate for the entrepreneurial way and provides real education to real entrepreneurs for creating a real life! In today’s episode, Nikki and Mel discuss the mindset needed to create financial freedom as an entrepreneur. Mel shares the four stages you need to achieve ownership over your wealth: financial stability, financial security, financial independence, financial freedom. In his experience, he finds that money and wealth is more related to behavior than anything else. Listen as he gives his perspective on defining true wealth, setting a strategy for your lifestyle plan, and learning to trust yourself. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [04:41] - How did Mel Abraham and Nikki connect? [07:10] - “What if it were possible?” [09:51] - Mel shares a funny story about getting a speeding ticket. [12:46] - Mel encourages people to be curious about the thought process of people you admire, which holds more insight than knowing what they did. [14:45] - Be prepared to invest your time, effort, and money to elevate. [17:31] - Each step to financial freedom has a different priority. [20:00] - Measure wealth in time, not money. [22:55] - How do you know you’re achieving your financial goals? [24:56] - Once you know the ultimate vision of your dream lifestyle, break down a strategy into action sprints. [27:11] - Build a systematic approach to continue to achieve what you envision. [29:42] - Mel explains why you don’t really have a money problem. What’s the actual problem? [32:38] - Sacrifice for today to build a future for peace of mind. [34:23] - Society can’t solve a problem they won’t talk about. [36:28] - What is an affluent life? [39:29] - Know where your finish line is at. [42:12] - Mel encourages you to appreciate the journey. [44:01] - Learn to trust yourself sooner. Mel shares his personal story of taking a leap. [46:57] - Mel recalls his time working as a magician for a time, and what he learned from the experience. [49:48] - Mel discusses financial freedom being a birthright. [52:32] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Mel: Mel Abraham Podcast: The Affluent Entrepreneur Show Instagram | YouTube | Twitter Free Training by Mel
6/6/2022 • 54 minutes, 25 seconds
Benefits vs. Features: The Key To Selling (On-Air Coaching)
Have you ever gotten excited about all the possibilities you see for your clients? It’s easy to want to give people everything all at once. When we get excited about our passions, we tend to toss a lot of overwhelming ideas and information on the client. You mean well, but it can be too much. Clients must be able to digest what you are presenting. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, explore the balance of benefits vs. features being the key to selling in an on-air coaching call on this episode of the Sales Maven Show. Jen Hope is an executive and leadership coach for impactful startup leaders. With a background as the Vice President of Marketing for multiple high-growth startup companies, Jen understands the complexity of startup leadership. She uses evidence-based tools and frameworks to help clients make sustained behavior change. A mental health advocate, Jen is passionate about creating safe spaces for females and neurodivergent people in startup and corporate leadership. Clients will tell you that Jen supports them in building systems and habits that improve life and leadership. They love the sharp insights, the structure, and the accountability that comes from Jen’s coaching process. Jen’s client list includes DocuSign, Avalara, Neoleukin, TOMBOYX, Trupanion, and Qualtrics. In today’s episode, Nikki and Jen discuss strategies to give clients the information and key takeaways they actually need to say “yes” to an offer. Sales conversations early in the process should stay in the big picture more than talking about complementary tools. Nikki shares why entrepreneurs need to focus on selling the experience and the results of an offer. Getting too “in the weeds” can slow down the sales process. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [03:24] - Jen Hope helps startup leaders and entrepreneurs move from reactive tendencies to their most creative and masterful leadership. [05:45] - Jen Hope wants to have sales conversation without getting too technical. [07:58] - Getting too in “the weeds” can slow down the sales process. [10:27] - Nikki lays out the approach for keeping a clear conversation focused on the experience and the results. [13:00] - Jen brings to light why leadership can be the cap on a team’s performance. How can she communicate that to clients? [15:44] - Tie what you want to communicate to what the client is thinking about. [18:42] - Ease clients into the technical talk after the commitment begins where there is less pressure. [21:07] - Jen talks about the access to useful feedback in the Sales Maven Society. [23:25] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jen: Jen Hope Instagram | LinkedIn
5/30/2022 • 26 minutes, 6 seconds
Selling Pain Points Isn't The Only Way To Expand Your Ideal Client Base: On-Air Coaching
Understanding a pain point and exploiting a pain point are two different perspectives. Your expertise allows you to notice the interference and limiting patterns that disrupt people from being authentic, and then helps them to uncover and access the solution within themselves. Marketing to your ideal clients can happen without giving them “little paper cuts” as Nikki says. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn why selling pain points isn’t the only way to expand your ideal client base in an on-air coaching call on this episode of the Sales Maven Show. Crispin Spaeth is a movement and performance coach, and she teaches people to access their natural coordination using something called the Integrative Alexander Technique. Her clients include leaders in business and the arts, and she works with them to connect the dots between their thoughts and actions so that they can communicate more effectively, think more clearly, and stay connected moment to moment, all so they bring their great ideas into the world. In today’s episode, Nikki and Crispin discuss why you don’t need to hit on pain points in marketing to attract ideal clients. Crispin helps people feel more comfortable in their bodies through coordination and expression. She is very clear that she does not incorporate wording that brings up disconnect or pain in her marketing. Nikki guides the discussion through understanding language and behavioral profiles using “away-from” and “toward” language. Nikki explains that this approach highlights if a person is motivated by moving toward what they want or moving away from what they don’t want. Language that resonates with your ideal audience may rely on finding how to touch on a person’s internal motivations. Pain points are not a required tactic in communicating possibility and empathy. Listen as Nikki and Crispin get playful to consider the phrases that can resonate with ideal clients and reflect the values of the brand. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [03:00] - Crispin Spaeth helps people to feel more comfortable in their bodies through coordination and expression. [05:30] - How does Crispin typically work with people? [07:07] - What is Integrative Alexander Technique? [09:27] - You don’t need to hit on pain points in marketing to attract ideal clients. [12:10] - When envisioning your marketing, think about motivational traits. [14:10] - Nikki describes how to use away-from and toward language that talks directly to ideal clients. [16:24] - Nikki and Crispin consider phrases that can be interpreted as away-from and toward language. [18:39] - Get playful. [21:02] - What’s stopping you? [23:41] - Nikki shares the three things that commonly interfere with someone moving forward. [26:03] - Messaging isn’t about giving the solution. It communicates a spark of possibility and empathy. [28:02] - Speak to people with your truth. [30:55] - Continue to embrace how you identify. [33:03] - Crispin mentions this particular takeaway from Nikki’s training. [36:06] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Crispin: Crispin Spaeth LinkedIn | Instagram Free Training www.crispinspaeth.com/maven
5/23/2022 • 37 minutes, 12 seconds
Overcoming Imposter Syndrome In The Selling Process
Take a moment to really think about the definition of an imposter. An imposter is someone who purposely deceives others for fraudulent gain. If you are an entrepreneur that cares about the service you provide to your clients, let’s start here: You are not an imposter. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn tips for overcoming imposter syndrome in the selling process on this episode of the Sales Maven Show. Entrepreneurs worry about showing expertise, building trust, and leveraging authority. Sales conversations need these things for entrepreneurs to give valuable service to their ideal clients. Nikki observes how common it is for entrepreneurs to believe that “sales comes easier to some than to others.” People mistakenly feel that only a few personalities thrive in sales. It simply isn’t true. In today’s episode, Nikki talks about overcoming imposter syndrome in the selling process. There is something about you that will draw people to your way of doing sales. Anyone in any personality can be successful in their sales conversations. Nikki explains how to find the thing about you that makes you special, and place strategy alongside that. Listen as Nikki encourages everyone to show up as themselves, let their quirks be their leverage, and hone their sales skills. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:36] - Nikki talks about experiencing imposter syndrome during her first professional sales job. [05:02] - How did Nikki work around her imposter syndrome? [07:57] - Focus on your strengths and what makes you different. [10:37] - There is something about how you show up in the world that resonates with people. [12:47] - Find the thing about you that makes you special, and place strategy alongside that. [15:09] - Nikki describes how what seem like “personality quirks” can be an advantage, and gives examples. [18:05] - Nikki gives more examples of how varied personalities are successful in sales. [20:46] - You don’t need to stage an act or false identity to be successful at sales. [23:47] - Let your awkwardness shine through, and hone your strategies along the way. [25:33] - Melina Palmer of The Brainy Business will help you understand behavioral economics. [27:36] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connection mentioned: Melina Palmer The Brainy Business Podcast
5/16/2022 • 30 minutes, 16 seconds
How To Hire The Right Person When Interviewing: Mastering Excellence Series
To build out a team, you need to know what you want. You must imagine what the role will do on a daily basis, and consider how the role fits into your current and future business model. Recognizing this in a candidate during the interview process is not always straightforward. One thing is for certain: you’re not looking for a placement holder, but someone who will add value. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to hire the right person when interviewing on this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Shelli Warren is a team and leadership coach and the host of the BizChix sister podcast, Stacking Your Team. At BizChix Inc. she leverages her 26 years of experience leading technical teams to deliver multi-million dollar projects for billion dollar brands at Procter & Gamble Inc. to now help small business owners to hire, fire, and inspire an incredible team of high performers. Shelli is also known for her teaching style, her passion to inspire more women leaders, and her ability to say the right thing in delicate situations. She lives in Canada where she coaches BizChix clients across the globe and spends her Flow Friday’s with her daughter Danielle, and grand-baby Ellie. Regardless of how rushed employers feel to fill a position, employers need to visualize who they want to work alongside with and what value the role brings to the team. Shelli shares the insights that allows her to know if a candidate is a fit for a role within a few minutes of an interview. She teaches you to leverage specific questions to uncover the C.A.R. (circumstances, actions, results) fueling a candidate’s approach to work. In today’s episode, Nikki and Shelli discuss how to identify when you found the right person for the job. Shelli gives tips on how to discern the engagement and resourcefulness of a candidate when listening to them answer questions. Learn as Shelli talks about how to know a candidate’s career mindset, when to start cross training for skill stacking, and which question you should ask at the end of every interview. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:26] - Shelli Warren says there is so much synergy between the BizChix community and Sales Maven Society. [05:27] - Nikki and Shelli talk about the weather changing from winter to spring where they live. [07:09] - What’s wrong with most job posts? [09:49] - Visualize the ideal candidate, and get a second opinion during the interview process. [12:23] - Shelli shares why she can know if a candidate is a fit within a few minutes of the interview. [15:11] - No more mediocre team members. [18:10] - Start with the anchor skill, then start stacking skills to scale moving forward. [19:53] - Create an opportunity and path to offer career growth. [21:22] - Shelli shares a question that employers can ask to get an idea of a candidate’s career mindset. [22:59] - There’s a difference between being “kind” and being “nice.” [25:14] - Shelli gives her definition of “kind” in terms of being a leader, especially a female leader. [27:45] - Shelli says this lesson she learned from Nikki changed her way of speaking. [30:06] - If you don’t use what you know, then you don’t know it as well as you thought. [31:39] - Shelli gives tips on how to discern the engagement and resourcefulness of a candidate when listening to them answer questions. [34:31] - Shelli mentions the traits to look for in the answers that candidates give during an interview. [37:31] - What is the last question you should ask in every interview? [39:44] - Shelli tells everyone how to make the most out of what you learn about candidates. [42:01] - Here is what will tell you if you want to give a first interview to a candidate. [44:33] - Shelli talks about enjoying stories that take place in the past, and being born on a holiday. [46:02] - Shelli shares her journey of being more open to asking for help after years of being independent. [47:44] - What’s new with BizChix? [49:34] - Shelli is excited about getting the BizChix community together for in-person experiences. [52:03] - Shelli wants to help you feel more confident going into interviews as an employer. [54:11] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Shelli: Shelli Warren Stacking Your Team Podcast Instagram | LinkedIn Stacking Your Team Newsletter
5/9/2022 • 56 minutes, 55 seconds
Overcoming The Price Objection
Part of the beauty in being an entrepreneur is making decisions that align with the business you envision. You decide the criteria, the projects, the clients, and the price. Inevitably, price objections will be presented to you, and you will need to decide on how to respond. Are you ready to hear advice on handling price objections? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, gain useful strategies on overcoming the price objection of clients on this episode of the Sales Maven Show. If you are in business, you encountered at least one person who had an objection to a price. Talking about pricing can seem like a daunting moment that changes the course of your sales conversation. You may think price objections require tiring negotiation, but it can be handled with ease. Nikki is here to give everyone more confidence about handling this one particular objection that comes up for many entrepreneurs. In today’s episode, Nikki provides strategies for overcoming price objections. All price objections come with their own context, so Nikki explains the common scenarios where entrepreneurs experience price objections. There are three methods to address price objections your clients might bring up. Listen as Nikki gives insights on using curiosity to find options, offering creative payment solutions, learning to downsell, and recognizing when to “Bless and Release” a sales conversation. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:35] - Sometimes the price objection is part of a strategy, and sometimes it is a block that has nothing to do with you. [04:52] - Nikki reminds everyone about the power of asking questions. Ask clients if they are willing to find a solution. [07:11] - Convincing people is not your job. [08:43] - Follow up price objections with questions about what options are possible. Get more specific about what they can and can’t do. [10:55] - Consider creative payment solutions for ideal clients that are willing to find a solution. [13:55] - Offer a downsell to remain resourceful to your ideal clients, and “leave the door open” for when they are ready to go further. [16:35] - Nikki talks about what to do when people give you a price they are willing to pay that doesn’t match your rate. [19:14] - Stand in your place of authority and integrity with your pricing. [21:04] - Get the legal work for your business in order with Madhu Singh of Foundry Law Group. [23:19] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connection mentioned: Madhu Singh LinkedIn Wording Design For Your Subscription Package: Sales Success Story with Madhu Singh
5/2/2022 • 25 minutes, 5 seconds
Prospecting For Speaking Opportunities: On-Air Coaching Call
Speaking opportunities allow you and your ideal clients to connect in an inspiring environment. You are able to share your insights that resonate strongly with your ideal audience. The question becomes: How can I secure speaking engagements to connect with the clients that I can be of service to? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Monica Young asks about prospecting for speaking opportunities in an on-air coaching call on this episode of the Sales Maven Show. Monica Young, CEO of MY Productive Biz, is passionate about helping professionals get a handle on their “Piles & Files” and time management. Monica consistently helps individuals and organizations accomplish their work and enjoy their life - without disorganization and overwhelm. Her insights build a more fulfilling work-life harmony. As a dynamic speaker, Monica provides engaging workshops and Keynotes with life and business changing action steps the audience members can implement right away. In this coaching call, Monica points the conversation towards lead generation to have public speaking engagements. Monica is ready to reach more firms and agencies, and decided that speaking opportunities may showcase her expertise to her ideal audience properly. Nikki helps by suggesting actionable steps for approaching a desired company through the network you can access. Listen as Nikki coaches Monica on how to identify the desired organizations, how to grant yourself permission to ask for a connection or introduction, and how to use the Like-minded Approach when you don’t have any mutual contact with a desired company. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:05] - Monica Young helps clients get a handle on their “Piles & Files” and time management. [04:51] - Recommendations give you more leverage when seeking speaking gigs. [07:34] - Nikki suggests actionable steps for approaching a desired company through the network you can access. [09:26] - How do you have a conversation to build connections that make recommendations more personable? [11:46] - Is there a hack for reconnecting with people you don’t regularly contact? [14:12] - Don’t be afraid to ask people for a connection, since most people do want to be helpful. [16:28] - What happens if you don’t have any connections to the desired company? [18:51] - Nikki shares what you should and should not mention in your email when connecting with a new contact. [20:35] - Nikki gives you the structure for reaching out to organizations. [22:48] - Monica talks about the immense support she experiences in the Sales Maven Society. [24:37] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Monica: Monica Young LinkedIn
4/25/2022 • 27 minutes, 10 seconds
What Is The Strategy I Get The Most Pushback On
In the Sales Maven Society, members help each other out and share ideas. This even means Sales Maven Society members presenting their thoughts and experiences of when strategies taught by Nikki don’t seem to work for their business. Is there a strategy that members commonly bring up? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, understand which strategy gets the most pushback from the Sales Maven Society during this episode of the Sales Maven Show. Sometimes a business strategy or structure is flexible enough where you can customize the approach to your own business, but other times it’s best to simply follow the recipe given. Naturally, there are scenarios where entrepreneurs aren’t fully doing the requirements of a strategy while claiming it doesn’t work. This is the case for the Three Times technique taught by Nikki. This process is used when you want to move a client or prospect from communicating through email to getting on a live call. In today’s episode, Nikki explains the pushback she commonly hears towards the Three Times technique, and showcases why the technique works. Basically, the technique requires entrepreneurs to send three time suggestions to a client or prospect. Listen as Nikki talks about why it’s important to send specific suggestions rather than a calendar link, how not following the technique could push clients away, and what cases it’s okay to rely on a calendar link. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:26] - Which strategy gets the most push back? [05:33] - Sending your calendar link can actually be more work for your client, which will push them away. [07:34] - This strategy truly does work. [09:18] - Nikki says there is a time and a place for sending a calendar link. [11:42] - Nikki gives a real life example of using this strategy: PART 1 [14:22] - Nikki gives a real life example of using this strategy: PART 2 [16:07] - Here are the scenarios of when to use a calendar link and when to use the strategy. [17:41] - Remember to be mindful of the language you use to present possible availability. [19:57] - Lindsey Johnson of Verity and Co. can fulfill your copywriter needs. [21:28] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connection mentioned: Lindsey Johnson Instagram | Facebook | Pinterest This is Legacy Podcast
4/18/2022 • 23 minutes, 15 seconds
Mastering Your Productivity with Kris Ward: Mastering Excellence Series
Your business should support your life instead of consuming it. Most of us want to use our time and energy wisely. Honestly, the concept of being “productive” is what gives us a false sense of purpose. Let’s rethink “productivity” to live our lives with purposeful energy management. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn to master your productivity during this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Kris Ward is the leading authority in scaling your business. She is the founder of Win The Hour, Win the Day philosophy. She helps entrepreneurs create their WIN team (What Is Next) using her signature super toolkits, so that you can get your idea to execution. After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was thankful to see that her business not only survived her absence, but was growing. Now, Kris completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence. Kris has been interviewed by one of the original Sharks of Shark Tank, Kevin Harrington and ABCs Secret Millionaire James Malinchak. She is featured on award winning podcasts, radio shows, and TV shows throughout her work. You can hear Kris on her own podcast - Win The Hour Win The Day, where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win now! In today’s episode, Nikki and Kris discuss how to cultivate a mindset where productivity is flexible to the needs of a person from moment to moment. It’s not about being the fastest or most organized; more so, it’s about finding a work rhythm that matches your current tempo. Listen as Kris talks about reducing decision fatigue, finding creative ways to batch work, and learning to honor your own productivity boundaries to not overwork yourself. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:40] - Kris Ward wants to change how people view the concept of “productivity”. [05:28] - Decision fatigue is REAL. [07:26] - The first hour of the day is the golden hour. [09:53] - What is “attention residue”? [12:04] - Kris encourages people to get better at using their calendar. [14:58] - What is the goal behind purposeful energy? [16:42] - Work backwards from your goal. Kris gives everyday examples to illustrate what this looks like. [19:41] - Find creative ways to batch your work. [22:20] - Kris shares her tips for getting back on track. [25:04] - Kris reflects on holding herself accountable to slow down and not get overwhelmed. [27:40] - Learn to honor your own productivity boundaries, so you don’t overwork yourself. [30:12] - Kris gives examples from her personal life of reestablishing her productivity boundaries. [33:02] - Kris talks about enjoying baking and Netflix’s Formula 1. [35:22] - Nikki and Kris exchange thoughts on race cars translating to life lessons. [37:21] - Kris asks herself “Is this a real problem?” to stay present and joyful. [39:18] - Is anything exciting happening for Kris lately? [41:17] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Kris Kris Ward Win The Hour Win The Day Podcast Instagram | Facebook | LinkedIn | Twitter Clubhouse @krisward Free Masterclass! www.freegiftfromkris.com This is a training, we still charge for but it’s free to you. Shows you how to start creating your W.I.N Team (What Is Next) team so you can get your ideas to execution and make all your ambitions come alive!
4/11/2022 • 43 minutes, 36 seconds
How To Stop Negatively Impacting Your Sales Goals
At the base of every sales conversation is your mindset. Mindset determines how you craft your offers, how you deliver your sales conversations, and how you handle objections. Naturally, mindset can influence your sales conversations positively or negatively. How can you tell if you are subconsciously sabotaging your sales goals? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, how to stop negatively impacting your sales goals on this episode of the Sales Maven Show. In today’s episode, Nikki discusses two very common habits that you might be doing to unknowingly sabotage your sales goals. The idea behind this episode came to Nikki when she noticed a pattern in some of the clients she coaches as they open up about what’s going on in their sales conversations. Both of the common habits relate to mindset, and are completely flexible to shift into a more useful mindset. When you negatively anticipate your client’s response or absorb the negative opinions of harsh clients, it creates a ripple of imbalance in your sales goals. Listen as Nikki explains why these two habits are common, and where they most likely stem from. She uses her own experiences and her clients’ experiences to describe the scenarios of the two mindsets that negatively impact your sales goals to help you better identify when they are happening. Nikki then gives you tools and exercises to enter a mindset that will positively impact your sales goals. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:42] - Nikki explains why anticipation causes a ripple effect that can negatively impact your sales goals. [05:41] - You are not a mind reader. There’s no need to anticipate and jump ahead. [07:38] - Don’t muddy the waters. Do this instead. [09:44] - Nikki recalls a story from NLP training about enmeshment: Part 1 [12:24] - Nikki recalls a story from NLP training about enmeshment: Part 2 [14:51] - Are you enmeshing yourself in your client’s response? If you are, Nikki gives an exercise to let it go. [17:22] - You don’t need to absorb every opinion of clients that give you a harsh “No” and decline your offer. [20:00] - Here are questions to separate yourself from a harsh sales decline situation, and properly reflect on how you feel. [22:35] - How can you more easily accept criticism? [24:35] - Don’t take on other people’s emotions or projections. [26:09] - Nikki wants you to positively impact your sales goals. [27:42] - Team up with K’ai Roberts Fu of Magnus Media Group. [29:33] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connection mentioned: K’ai Roberts Fu YouTube | Facebook K’ai on the Sales Maven podcast Ep. 52: Effective Project Timeline Tip: Get Deliverables Quickly & Get Paid Sooner
4/4/2022 • 30 minutes, 57 seconds
Establishing & Maintaining A Positive Reputation: Mastering Excellence Series with Julie Fry
One of the most impactful lead generators is referrals. This happens both directly and indirectly. Someone could refer your business to their friend, or they could share a review on social media indirectly referring you to their timeline. Either way, that referral communicates your reputation. We all want a positive reputation in the marketplace that’s going to attract our ideal clients. Your reputation is what helps establish you as a credible source. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, begin your business reputation management with this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Julie Fry is the Founder of Your Expert Guest, a podcast guest booking agency for thought leaders that want visibility without spending HOURS on social media. She’s passionate about the magic that can happen in your business when you connect with the right podcast and host. Julie and her team help entrepreneurs with everything they need to attract new clients from their podcast guest appearances. In today’s episode, Nikki and Julie talk about establishing and maintaining a positive reputation in the marketplace. Reputation pays back over and over again. It’s an intangible asset with very tangible results. Nikki and Julie discuss how to show up in the marketplace when you passionately want others to refer to you in a way that mirrors your desired reputation. Listen to Julie explain her approach to choosing a reputation to build, showing up with integrity, and how to know if your reputation is on track. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:30] - Julie Fry owns this special title among the people who appeared on the Sales Maven podcast. [04:01] - Since Julie has a strong reputation, she holds more trust. [05:46] - Julie is always thinking of how she can be a resource or provide a resource for others. [07:32] - Reputation pays back over and over again. [09:11] - Do what you say you’re going to do. [11:13] - Julie explains why integrity is the main core of her reputation. [13:47] - What signals to Julie that she is on track with her goals? [15:53] - Make sure you work with others who align with your business values. [18:26] - If your goal is to grow, you should start paying attention to your reputation. [20:32] - Julie strives to incorporate fun in her life every week, and this book added to her perspective. [22:57] - To celebrate her wins, Julie records her wins and reviews them every year. [25:42] - Julie talks about new offers in her business, and what she’s excited for. [28:42] - Nikki gives Julie credit for her amazing work of doing referrals for Nikki, and booking podcast appearances. [30:57] - Be mindful when outsourcing pitching. The person pitching is a reflection of you and your business. [32:59] - Nikki and Julie share their interest in swimming pools. [34:56] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Julie: Julie Fry Instagram | Facebook | LinkedIn
3/28/2022 • 36 minutes, 35 seconds
One Way To Significantly Increase Your Success Rate - Sales Success Story: Jill Shroyer
Like most things, sales conversations require a balance. You want to show your expertise, but not drown clients in information. You want to listen to your client’s questions, but not get too far off topic. Take control of your sales conversations in a kind way. Knowing how to guide the conversation is one way to significantly increase your success rate. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, get tips on controlling your sales conversations during this Sales Success Story on this episode of the Sales Maven Show. Jill Shroyer is the CEO & Founder of Expedition HR who worked over 20 years in human resources across three industries. Expedition HR helps small businesses prevent sticky situations through setting them up with a solid human resources foundation and providing expert ongoing HR support. Jill is a self-proclaimed “professional sticky situation solver” and the best-selling author of the book, Conquer Sticky Situations. She is visiting the podcast again after her previous On-Air Coaching to give all the details of the success she gained from implementing strategies learned from Nikki. In today’s episode, Nikki and Jill talk about how to take control of sales conversations. From Jill’s experience, the one way to significantly increase your success rate is to use the pre-framing strategy. Both women discuss examples of why the pre-framing strategy is a kind way to guide clients through sales conversations. Listen as they share ways to create safety and trust in sales conversations with the pre-framing strategy. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:50] - Jill Shroyer explains when businesses should appoint a dedicated HR person. [05:17] - Jill shares the reason behind her book about conquering sticky situations. [07:35] - Why did the pre-framing strategy make Jill’s clients feel more comfortable and involved in the process of her sales conversations? [10:32] - Nikki gives an example of a pre-frame to help you imagine the strategy in use. [13:11] - You can answer a lot of questions by pre-framing your sales conversations. [15:25] - “Safety first”, even in sales. How can you create a safe atmosphere for your sales conversations? [17:34] - Safety and trust go hand in hand. [19:17] - Jill says that Nikki is both a sales and business coach with all the valuable insight Nikki shares with the Sales Maven Society. [21:12] - Jill says the Sales Maven Society is where she finds a lot of solid contacts for networking. [23:57] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jill: Jill Shroyer Email | Instagram | LinkedIn Conquer Sticky Situations: A Fresh and Empowering Approach to Tough Talks at Work and in Life Grab Jill’s freebie: 7 ways to prevent sticky situations in your small business.
3/21/2022 • 25 minutes, 35 seconds
Multiple Streams Of Income with Nikki Closser - Mastering Excellence Series
Multiple streams of income doesn’t necessarily mean consistently doing more work. If you think multiple streams of income is about having several jobs, take time to reconsider. In essence, streams of income are meant to be optimized for revenue to flow to you. You want to leverage what already exists to expand your opportunities. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn to build multiple streams of income during this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Nikki Closser is a personal branding photographer, and host of The Portrait System Podcast. In 2012, she began building a hugely successful business that afforded her the ability to quit her job as a social worker. Not only that, her business now enables her to support both her family and her passion for traveling. Nikki photographed thousands of people over the years, and currently mentors photographers through her course, The Personal Branding System. Nikki currently lives in Michigan with her husband and her two young sons where they split their time at their lake cottage and their home in the country. In today’s episode, Nikki Rausch and Nikki Closser hold a thoughtful discussion on creating multiple streams of income to stop trading time for money. Together, they talk about taking active responsibility in your life, separating money from time, and relying on self-trust and self-efficacy to figure out solutions. Listen to this episode to explore the benefits of multiple streams of income, especially the non-performative benefit of passive income. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:31] - Nikki Closser believes all women are beautiful. [05:15] - Professional photos can attract a new level of business opportunities. [08:00] - Nikki C. says her go-to is a more comfy fashion style, but she knows how to show up to attract her ideal customers. [10:15] - Nikki C. talks about what life looked like when doing her previous job before [12:05] - Why did Nikki C. decide that she must find multiple ways to make money? [14:51] - Nikki C. describes why 2020 made her more serious about passive income. [17:37] - Nikki C. explains her view towards approaching her goals. [20:07] - How does Nikki C. prioritize multiple tasks? [22:31] - Don’t feel compelled to say “Yes'' to things that don’t align. Nikki C. looks back at when she gave herself permission to create more boundaries around her time. [25:27] - There needs to be a level of risk that has a general plan or direction. [28:20] - Above all, Nikki C. has trust in herself to figure things out in the end. [31:11] - Nikki C. is a firm believer in taking responsibility for herself and her life. [33:56] - The second you don't feel joy in something, consider figuring out how to move on to something that will. [35:45] - What are the goals Nikki C. has for having multiple streams of income? [37:42] - Nikki C. explains why she relies on feelings to move toward the vision for her goals. [40:46] - Partner with people who have skill sets that you don’t. [43:15] - Nikki C. shares an honest story about a project that didn’t go too well, and mentions what she learned in hindsight. [45:47] - How do you know when it’s time to start thinking about multiple streams of income? [48:22] - When do you know you should slow down? [50:12] - Who inspires Nikki C.? [52:03] - Listen to Nikki C. talk about loving roller derby and growing her own food. [54:59] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Nikki Closser: Nikki Closser The Portrait System Podcast Instagram | Facebook
3/14/2022 • 56 minutes, 25 seconds
How To Stop Overcommitting & Leaving Clients Disappointed
Over-promising and under-delivering is the last thing you want to do. Doing so is the fastest way to damage your integrity and your relationship with your clients. In reality, your aim should be to under-promise and over-deliver. As imperfect humans, we can’t always hit our aims. An easier aim is to manage a clearly communicated, realistic expectation. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn to communicate realistic expectations to stop overcommitting and leaving clients disappointed on this episode of the Sales Maven Show. In today’s episode, Nikki highlights four questions to ask yourself that will slow you down enough to buffer the knee-jerk “YES” you want to give to every project, task, or meeting. Each of the four questions is simple enough and short enough for you to remember during your sales conversations. Nikki then goes over a language tip of how to communicate appropriately with a client so you can set realistic expectations. If used properly, you can manage expectations to keep yourself from overcommitting. Being clear about your expectations gives you and your clients options. Are you being honest about the capacity of what you can handle? Are you capable of delivering the request? Monitor how you are delegating your time and effort for your commitments. Even if you think you want to commit, sometimes the reality is that you don’t actually want to commit or you can’t commit. Empower yourself with language that will keep your business and your clients at peace. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:27] - Why did Nikki decide on today’s topic? [05:19] - Dig deep to be honest on what you actually want to put effort towards. [07:48] - Are you being honest about whether you are capable of handling the job versus leveraging assistance for a task? [09:24] - Monitor how you are delegating your time for your commitments. [11:26] - Nikki explains why knee-jerk responses to questions must be challenged. [14:21] - Are you “in-time” or “on-time”? [17:21] - Beware of overcommitting on a newsletter schedule. [20:21] - Keep your integrity by setting a realistic expectation of what is possible. [22:56] - Grow your team with Jamie Van Cuyk. [25:39] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connect mentioned: Jamie Van Cuyk Instagram | Facebook
3/7/2022 • 27 minutes, 30 seconds
How Specializing & Niching Your Business Makes You Referable with Natalie Eckdahl (Mastering Excellence Series)
Being everyone to everybody can cause confusion. Your business won’t pop into someone’s mind as the “expert” or “go-to person” if you don’t communicate your specialty. The world needs to understand very concisely what you do and who you do it for. Otherwise, your value may get lost in the surplus of businesses that fail to communicate their expertise. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, how specializing and niche makes your business referable in the Mastering Excellence Series on this episode of the Sales Maven Show. Natalie Eckdahl is obsessed with helping women entrepreneurs retain more profit and deliver more impact, and she launched the award-winning BizChix podcast in 2014 to do just that. Since then, Natalie has helped thousands of women business owners by leveraging her MBA as well as her corporate and small business expertise to provide actionable strategies for profit and growth. She and her team serve women service business owners through their two group coaching programs - Six Figures Lab and Leadership Lab. As a wife, mom of three kids ages 7-19 and a caregiver to her Mom, Natalie appreciates how entrepreneurship can give you freedom of time to focus on your VIPs. She loves to drink steaming hot Ethiopian coffee, even in the summer, and last Christmas she asked for an Owl. In today’s episode, Nikki and Natalie discuss why niching down amplifies how you are able to show up in your business. Specialization exists within the combination you choose. Natalie understands what it takes to find an effective combination that leads to high ticket, leveraged, retainer offers. She explains her method of finding a business for her clients that is enjoyable, profitable, sustainable, and enduring. Learn the key to matchmaking and reframing your offer to make it more valuable to the marketplace. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:29] - Natalie Eckdahl explains why she wanted an owl for Christmas. How was she able to get one? [05:00] - What is life like after getting an owl? Natalie shares what has changed. [06:37] - How do Nikki and Natalie know each other? Nikki recalls the event that brought the two together. [08:40] - Natalie gives her side of the story of meeting Nikki. [10:38] - Natalie has a skill and gift for helping business owners niche down. [12:21] - Specialization exists within the combination you choose. [14:14] - Being everything to everyone can cause confusion. [16:10] - Nikki reminds us of the connection of unconscious competence being an opportunity to niche down. [17:52] - Natalie starts with observing and having a conversation to see what topics a person lights up around. [20:51] - How did Natalie niche down in her own business? [22:34] - Natalies reflects on positioning team members to help your business flourish. [24:21] - What is it like to work in one of Natalie’s group coaching programs? [26:29] - Protect the business. Natalie mentions how to not break your business, and protect what you have. [29:14] - Natalie talks about being more intentional about clients as she niches down her business. [31:04] - Specialization helps people know when to refer you and your business to others. [33:01] - How can you grow your business through relationship marketing? [35:12] - What attributes does Natalie match up to identify the niche? [37:54] - Nikki warns everyone where people may feel resistance in reframing business offers. [39:17] - Know how to communicate what you do and who you do it for. [41:04] - Help clients feel confident enough to take the leap of going forward with your offer. [44:03] - Are you aware of the aim you are moving towards when your business starts feeling like a puzzle? [46:58] - Take a pause to reflect on how you resonate with these approaches. [48:54] - How do you know it’s time to niche down? [51:22] - Narrowing your options actually expands your options. [54:25] - Patterns begin to appear after you specialize. Natalie says this can make optimizations easier. [57:15] - You need to find the client who’s looking for you. [01:00:02] - Fill your cup first before funneling effort to others. [01:02:16] - Natalie talks about switching over to scaling a team if you reach capacity and want to go further. [01:04:56] - The work does not have to be hard. [01:07:56] - Natalie plans on continuing her work without the traditional idea of “retirement”. [01:09:51] - Women living their lives fully inspires Natalie. [01:11:30] - Is there anything exciting happening in Natalie’s business? [01:14:23] - Natalie talks about how she likes to contribute to women empowerment. [01:17:17] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Natalie: Natalie Eckdahl LinkedIn | Instagram | Facebook
2/28/2022 • 1 hour, 20 minutes, 4 seconds
How To Sell More Of Your Profitable Business Offers
What is the business offer you want to sell more of? In your head, you may have an idea or two of which offers are most profitable money-wise, but there are more ways to be profitable. Any offer that increases your revenue, enjoyment, or time is profitable. Imagine all you could do if you discovered a way to sell more of your most profitable business offers. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to sell more of your most profitable business offers on this episode of the Sales Maven Show. In today’s episode, Nikki explains strategies to boost the sales of your most profitable business offers. After you identify the offers you want to boost, it’s time to evaluate what you are doing to promote these offers. It can be hard to think of these things for yourself sometimes since they are easy to miss. Nikki helps to bring things into the light by commenting on the obvious. Funnily, they’re not obvious until commented on. During the episode, you need to ask yourself questions that give an honest look into how you communicate your offer. Most of today’s reflections deal with planting figurative seeds by talking about your offer in different ways. Listen to Nikki discuss website promotion strategies, consistent offer presentation, and opt-in funnels. All of these strategies point towards the profitable offer you want to sell. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [03:13] - Identify which offer you want to leverage, and evaluate what you are currently promoting. [05:20] - Nikki reviews the three core offers of her business. [07:04] - Does your newsletter mention ways to work with you? What about your other content? [09:08] - Check if your opt-ins funnel towards the profitable offer you want to sell. [11:33] - When was the last time you actually presented the offer to your audience? [13:33] - Change up the language around your offer. [16:13] - When talking to a prospective client, recommend the offer you want to sell. [17:45] - Cultivate new connections with Frank Agin. [20:00] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connect mentioned: Frank Agin LinkedIn | Twitter | Facebook AmSpirit Business Connections The Networking Rx Minute
2/21/2022 • 21 minutes, 48 seconds
Luminary Leadership - Mastering Excellence with Elizabeth Hartke
Are you sure of your True North? A True North represents the values that keep you in alignment to how you consciously choose to show up in the world. Leaders with a steady True North tend to be grounded in a holistic approach of guiding and decision making, also thought of as Luminary Leadership. Nurture every aspect of your life with a True North to take on a new level of alignment. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to this conversation in the Mastering Excellence Series that defines Luminary Leadership on this episode of the Sales Maven Show. Elizabeth Hartke, founder of the Luminary Leadership Co., is a business leadership strategist and host of the Luminary Leadership podcast. She is an in-demand professional speaker with features in Forbes, Fast Company, and Entrepreneur. Elizabeth is passionate about raising our current levels of leadership to create generational change and wealth, and leave behind a powerful legacy. In today’s episode, Nikki and Elizabeth talk in-depth about what truly defines Luminary Leadership, alongside how to step into the alignment of leading every aspect of life. Elizabeth chose the word “Luminary” to illustrate a grander understanding of embodying core leadership values. She sees leadership as “who do I need to be to carry out the actions”, not “what do I need to do”. A state of being is an active, real-time commitment beyond planning on what to do later. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [01:49] - Elizabeth Hartke and Nikki recall how they first met. [02:58] - What is it like in the Luminary Leadership program? Listen to Nikki’s experience so far. [05:55] - Elizabeth says that everyone in her program comes with their own personal stories, and are stripping their ego to focus on being coached. [08:46] - What does it even mean to be a Luminary Leader? [11:09] - Elizabeth chose the word “Luminary” to illustrate a grander understanding of embodying core leadership values. [13:59] - Proactively go against the traits that create a ceiling to your growth. [16:15] - Elizabeth dedicated time in her day to prep herself with the tools to embody the values she lives by. [18:14] - How does poise change the way leaders consciously interact with their environment? [20:21] - Lead with love. [22:21] - What are Elizabeth’s goals as a Luminary Leader? [24:42] - Elizabeth talks about using a True North to make better decisions that align with goals and values. [27:14] - Have your own playbook. [29:03] - What is the difference between ego and intuition? [32:03] - Sometimes it’s helpful to have others around to hold you accountable. [35:02] - Not everything is always clear in the choices of alignment, but Elizabeth feels a decision can still be made. [37:46] - Elizabeth explains the power of who you need to be to improve your alignment to your goals. [40:22] - Can someone tactically breakdown who they need to be? [42:47] - Meet new opportunities with self-awareness of where you can improve and challenge yourself. [45:21] - Be sure to pay attention to the symptoms that need to be addressed. [47:21] - How can you start addressing the symptoms that show you why or how your life is not in alignment? [49:08] - Elizabeth encourages people to not to navigate everything alone. [51:56] - Who does Elizabeth go to for an outside perspective? [53:10] - Elizabeth believes in quitting what’s no longer for you, but emphasizes using discernment. [55:33] - Ask yourself: Does this even need to be in my world anymore? [58:17] - Elizabeth shares why there can be joy in sacrifice. [01:01:04] - Who inspires Elizabeth lately? [01:03:05] - Elizabeth says she trained to be an Olympic swimmer when she was younger. [01:05:50] - What is Raising Luminaries? [01:08:17] - Gain clarity with Luminary Leadership content. What is Elizabeth up to? [01:10:02] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Elizabeth: Elizabeth Hartke Facebook | LinkedIn | Instagram Luminary Leadership podcast To download free Resources from Elizabeth: https://luminaryleadershipco.com/truenorth/
2/14/2022 • 1 hour, 11 minutes, 52 seconds
Underutilized Sales Tools To Grow Your Business
Always use your basics. Mastery is often connected to skillfully applying core principles. That’s if you can remember the core principles. Sometimes we learn so many new methods, and frequently try new strategies, that our foundational skills get ignored. Do you remember the core principles to keep your sales growing? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, see if you can update how you use underutilized tools to grow your business on this episode of the Sales Maven Show. In today’s episode, Nikki reminds you of a few underutilized tools that have a larger impact on sales than people originally think. Regular listeners and Sales Maven Society members will know some of these tools immediately, and this episode is a great way to tweak your use of the tools. New listeners are getting the benefit of having the core principles discussed in one episode. Which underutilized tools can you engage to grow your business? Listen as Nikki explains the core lessons in your calendar, offers, network, and email list that lead to business growth. Fully applying the core lessons as the foundation to your vision gives you leverage to face larger goals. Along with that, it’s always smart to reflect on where you’re at, and update if needed. Make sure you bookmark this episode for whenever you need a refresher. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [03:09] - Is your calendar up to date? [05:22] - How can you schedule a circle back call? [07:43] - Make sure you remind yourself to schedule the next step in your sales conversations, so you do not miss an opportunity. [09:38] - Be proactive in scheduling the next steps by offering the options to clients. Issue an invitation. [11:59] - Give people a choice to have them more engaged in the sales process. [14:55] - Start using your network. [17:05] - Even if you’re in the room, you still need to show up. [18:43] - What are the two things clients in your email list should know about you and your business? [21:06] - Learn to become a less distracted entrepreneur with Amber Hawley. [23:53] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connect mentioned: Amber Hawley The Easily Distracted Entrepreneur podcast
2/7/2022 • 25 minutes, 25 seconds
Turn Off Auto Pilot: Refocusing Your Sales Strategies
Once you get into a rhythm with your work, falling into auto pilot is easy. You are already so good at what you do that you start allowing the bare minimum to keep the business going. This autopilot can be a real hindrance to growing the business, and a hindrance to connecting to new people. Now is the time to take your business off auto pilot. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to how you can turn off auto pilot, and refocus your strategies on this episode of the Sales Maven Show. In today’s episode, Nikki walks through the core aspects of business you can check first for taking your business off of autopilot. There are certain times where autopilot has an opposite effect, and begins hindering your business operations. Start with examining which areas of your business are on autopilot originally. These areas can include editing offer sales copy, updating automations, or not dismissing inbox opportunities based on assumptions. Nikki encourages everyone to determine if their current level of autopilot is serving their business. Start to be honest about if the autopilot is helping or hindering the way you want to move forward. Listen to Nikki give her own experience of patiently reviewing her own business operations for where she relied too long on a system that became her bare minimum. Learn how Nikki updated her world once again to truly thrive as a business owner and entrepreneur. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:09] - Nikki thanks everyone for engaging with the podcast. [04:16] - Double check your automations. [06:14] - Nikki encourages you to place the ways to work with you and your offers in plain sight. [08:34] - Promote updated offers in your automated sequences. [11:08] - It’s easy to delete and ignore emails, but be careful. There may be opportunities you’re missing. [13:41] - How does Nikki manage her emails and inbox? [16:41] - Be careful not to project limiting beliefs on to potential clients. [19:09] - Why should you stop projecting onto others when speaking to potential clients? [21:43] - Nikki encourages you to challenge your auto assumptions, and be willing to give people a chance to show interest. [23:05] - Get off of autopilot, and have real conversations. [24:54] - Here is a backup plan for when answering difficult questions about raising prices. [26:46] - If you need new connections for your business, try to find someone like this. [29:37] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connect mentioned: Julie Fry LinkedIn
1/31/2022 • 31 minutes
Finding Brand Clarity - Mastering Excellence with Tiffany Neuman
Brand clarity is about taking a holistic view of what your brand represents, and finding where it fits in your life. Too many times, entrepreneurs scramble to get clear on the vision driving their brand. Stop the tired loop of not knowing where you’re headed, and get your brand foundation in order. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to this conversation in the Mastering Excellence Series that explores the reflective questions about finding brand clarity on this episode of the Sales Maven Show. Tiffany Neuman is a visionary branding strategist who helps highly-motivated entrepreneurs and influencers up-level their businesses. After 15 years in the corporate world, working with brands like FedEx, Stoli Vodka and Burt’s Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Using a unique, hands-on approach that views branding as a self-development process, Tiffany now works with clients across the globe to help them 10x their sales and shine even brighter in their niches. She has appeared in media outlets including Forbes, The Golden Mic, The Virtual Summit Podcast and The 3-Day Workweek. Create your legacy brand with Tiffany Neuman Creative. In today’s episode, Tiffany talks about being a guide and mirror in the co-creation process of helping entrepreneurs find brand clarity. Nikki and Tiffany investigate how you can gain clarity and confidence to move forward with a brand vision that has a solid brand foundation. They also bounce ideas off one another for making it through the messy middle of determining your brand vision. Listen to Nikki and Tiffany discuss finding brand clarity, refining the questions you ask yourself about branding, and embracing your uniqueness. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:12] - How did Tiffany Neuman and Nikki first connect? [04:56] - Nikki gives examples of brand clarity that Tiffany helped evolve for a common client. [07:45] - How can you find brand clarity? [09:21] - Tiffany touches on what questions can take you deeper into finding out where your brand fits in your ideal life. [11:55] - Tiffany explains how she went about redefining her own branding. What did she do? [13:48] - Find what differentiates your brand and disrupts your field in your unique way. [15:12] - Double down on the things that push you towards the edge of your comfort zone. [17:04] - What is the goal of finding brand clarity? [19:23] - Tiffany talks about being a guide and mirror in the co-creation process of helping other people find brand clarity. [21:41] - Be willing to work through the messy middle. Be ready to make sense of the chaos. [23:14] - Listen to tips to face the messy middle, and embrace change. [25:20] - Why is it important to sometimes have another person take a look at your brand vision? [27:19] - When do you know when to stop? [29:46] - Tiffany shares why her daughter is a huge source of her inspiration. [31:54] - How does Tiffany celebrate her wins? What surprising fact does Tiffany want to share about herself? What’s next? [33:55] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Tiffany: Tiffany Neuman Instagram | Facebook
1/24/2022 • 36 minutes, 18 seconds
100 Episodes - Sales Maven Team & Questions For Nikki
You made it! Today marks 100 episodes of going on this tremendous sales journey with Nikki Rausch and the Sales Maven Community. For the 100th episode special, you get to meet three important people who played a huge role in this journey. Join this celebration of 100 episodes with the Sales Maven Team who works to make this business happen. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to the Sales Maven Team reflect on working together and discuss your questions for Nikki on this episode of the Sales Maven Show. After the team brainstormed ideas on how to celebrate the 100th episode, Nikki decided that there’s no better time to bring the team on the podcast than this. During the episode, listen as Nikki introduces each member, along with what each person contributes to the Sales Maven business. Get ready to officially meet Kathy Bliss, Melissa Spindler, and Jayme Richardville. These three ladies make up a robust team that significantly contributes to making the Sales Maven business move forward. In today’s episode, the Sales Maven Team talks about working together, exploring strategies together, and being efficient team members. Introductions are followed by a round of fun, personalized questions for Nikki that the team gathered. Altogether, this team is an example of delegation evolving into a group of women who recognize a great flow and bond over a belief in the value of Sales Maven. Listen to the team’s stories as they celebrate 100 episodes, and be sure to apply their lessons of teamwork for your own business when you start recruiting your own team. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [03:29] - Kathy Bliss is the magician working the backend of the Sales Maven community. [06:04] - Nikki recalls how Kathy’s ability to learn new skills allows her to go deeper in her role, and help the business expand. [08:36] - Nikki says Kathy was instrumental in optimizing the official site and revenue generation processes. [10:22] - How many hours a week does Kathy work with Sales Maven on average? [12:40] - Melissa Spindler keeps everyone together with client retention and bonding with the Sales Maven Society and clients. [14:54] - Melissa is the mind behind the networking meeting for Sales Maven Society members. [17:24] - Jayme Richardville explores the different roles she plays as part of the Sales Maven Team. [20:05] - Nikki shares that Jayme is super effective with SEO, which boosted the business. [22:15] - The ladies of the Sales Maven Team express their gratitude for each other as they work together. [25:05] - Can people work with the ladies of the Sales Maven Team for separate projects? PART 1 [27:32] - Can people work with the ladies of the Sales Maven Team for separate projects? PART 2 [30:00] - What is Nikki’s advice on what not to compromise when first starting sales? [32:10] - What is Nikki’s biggest “reach for the stars” dream? [33:58] - Nikki shares which kind of non-business books she enjoys reading, and talks about what she does in her free time. [36:50] - Is Nikki a morning person or a night person? What is Nikki’s pet peeve? [38:30] - Does Nikki have pets? [40:00] - What are the other jobs Nikki did in the past? Is there one that she really didn’t like? [42:40] - What is the best compliment Nikki received? [44:22] - Kathy, Melissa, and Jayme share which compliments they like to receive. [46:49] - Congratulations on 100 episodes. What does it feel like for the Sales Maven Team? [48:55] - Why are people singing to Nikki these days? [51:02] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
1/17/2022 • 52 minutes, 5 seconds
Boosting Sales In The Coming Year
Every year you aim to get better and improve. You improve your workflow, your strategies, and your self care management. You’re looking at all the different categories to improve, and you decide you want to upgrade your sales from last year’s performance. Get yourself caught up with insight from today’s conversation on boosting your sales in the coming year. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, examine three expansive approaches to boost your sales in the coming year on this episode of the Sales Maven Show. Take a look at how your sales performed in the previous year. You can boost those sales with focus, and stretching outside your comfort zone. What actions should you take to do this? Adopt systems and priorities that place you in new rooms and new conversations. You’ll experience what it means to operate on a new level of opportunities that you wouldn’t get otherwise. In today’s episode, Nikki touches on three main approaches to authentically boost sales in the coming year. Topics for today are not the typical sales strategy talk. Nikki showcases three efficient methods to analyze where you currently are in sales, and creating a path forward that is open to unexpected opportunities. Listen as Nikki presents each point with clarity to give you a strong base for experimenting with these three approaches. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [01:08] - Take a look at what your sales looked like in the previous year. How does Nikki keep track of her sales? [03:29] - Seeing the numbers of your sales help with decision-making for structuring next year’s sales efforts. [05:08] - Nikki shares that her top revenue generators act in an interconnected way. [06:48] - What did Nikki recognize in her sales numbers over the last year? [09:01] - Expose yourself to a higher level of operating through people, conversations, and experiences. [11:38] - Nikki expresses her thoughts on surrounding yourself with new people. [13:51] - Nikki discusses the mindset of investing in yourself and your business. How can you make the most of your investments? [15:32] - Here’s how you can be more intentional with cultivating connections and relationships. What is a “strive five” list? [18:12] - By building your network, you have the opportunity to grow your business. [20:21] - How is Nikki’s Word of the Year related to boosting sales? [21:55] - You are incomparable. [23:32] - What is the theme of 2022? Nikki explains the choice of this theme. [26:11] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven This episode's connection is Michelle Cooper of Alchemy Accounting. Connect with Michelle on Facebook
1/10/2022 • 27 minutes, 8 seconds
Generate Leads With A Podcast: On-Air Coaching With Amy Lang
Podcasts, blogs, and social media are part of the education stage for introducing your expertise to new leads. When your ideal leads connect with your work, they’ll naturally look for ways to get access to the more insightful, deeper value you give in your more robust offers. You can generate leads with a podcast that moves your audience to your core offers. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn to direct your audience to compelling offers during the On-Air Coaching Call on this episode of the Sales Maven Show. Amy Lang is the creator of Birds & Bees & Kids as a sex educator. Amy’s background in adult education and group facilitation helps parents talk to kids about “the birds and the bees”. Amy reveals that she originally thought she’d be great at having the “sex talk” with her kids, but she freaked out. This led her to find a better way to talk about sex with kids, ultimately leading to her work with parents. She holds these conversations through various content forms, such as podcasting. Amy is the host of the Just Say This podcast, where she answers parent questions about the sex talk. In today’s episode, Nikki and Amy talk about using content to direct ideal leads to the core offers that provide a deeper level of value. Amy comes with curiosity for building a robust offer that will encourage the audience to transition from the surface level of her expertise. She speaks about the insight and nuance of value provided in her core offers. Listen as Nikki provides her perspective of using dynamic ads, utilizing email list traffic, building flexible beta rounds for robust offers, and opening space for socioeconomic access. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:30] - Amy Lang describes her approach to helping parents having “the sex talk” with kids. [04:31] - How can clear content give more context to educational scripts? [06:53] - Amy explains the offers parents can participate in to have skillful conversations about sex with young people. [08:44] - What is the The Birds & Bees Solution Center? [10:32] - Listen to Amy discuss what it’s like to use the The Birds & Bees Solution Center. [12:00] - Amy says she is curious about directing leads to the more insightful value at the solution center. [13:59] - Nikki explains dynamic ads, which amplifies offers in podcast content. [16:20] - How does a dynamic ad impact a convincer strategy? [18:33] - Nikki gives a scenario of how Amy can repurpose podcast content as part of directing her audience. [20:32] - Amy shares her idea for a dynamic ad as part of her book launch. Nikki provides her perspective based on her own experience of her recent dynamic ads. [23:28] - Nikki talks about not forgetting to utilize an email list, and encouraging traffic to move between different content channels. [26:04] - Nikki deciphers the reason an email list would feel burdensome or not. [27:43] - Nikki and Amy imagine changes that Amy can use to create a more robust offer for her audience. [30:10] - Listen to Nikki discuss building community for audience members that are craving more insightful content. [32:07] - Test new offers with beta rounds, and refine the beta with the “Good, Better, Best” strategy. [34:44] - Should beta rounds have a discount offer? How can pricing be tested during beta rounds? [36:13] - Nikki and Amy talk about solutions to make offers more open in terms of socioeconomic access. [39:11] - Amy and Nikki talk about their dedication to contribute their skills to the world, and giving back beyond their initiatives. What are Amy’s thoughts? [40:58] - Amy and Nikki talk about their dedication to contribute their skills to the world, and giving back beyond their initiatives. What are Nikki’s thoughts? [42:23] - Amy encourages “parent-led sex ed”, and believes in empowering others to share conversations. [44:34] - Amy expresses her thoughts on engaging with the Sales Maven Society as a member. [47:04] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Amy: Amy Lang Facebook | Instagram | YouTube Just Say This podcast The Birds & Bees Solution Center Books mentioned: Dating Smarts: What Every Teen Needs to Date, Relate Or Wait by Amy Lang Birds + Bees + YOUR Kids: A Guide to Sharing Your Beliefs about Sexuality, Love and Relationships by Amy Lang
1/3/2022 • 49 minutes, 17 seconds
High Vibe Energy - Mastering Excellence Series with Teri Karjala
What does alignment feel like in the body? Fun, playful, and joyful energy balanced by a feeling of ease. Create a practice to notice when you’re out of alignment, and to also know how to get back into the alignment that gives a high vibe energy. Honestly reflect on what brings you joy, so you can learn to foster that state of being. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to this conversation in the Mastering Excellence Series that uncovers the blocks binding our lives to get in true alignment with a high energy vibe on this episode of the Sales Maven Show. Teri Karjala, founder of the Creative Counseling Center, contributes to the world as a Transformational Life Strategist. She hosts her podcast called Talking with Teri, and is the best selling author of “Be the Magic of You: Tools to transform your life”. Teri is recognized as a Premier Success Coach with eWomen Network, and a coach with Forbes. She’s been featured on television, podcast, and radio shows. Teri has combined her counseling background with energy psychology, and supplied the principles of quantum physics to transform people’s lives by clearing the unconscious blocks that hold us back. In today’s episode, Nikki and Teri exchange thoughts on cultivating and living in a high energy vibe that aligns with true purpose. Teri says she was an extraordinarily shy kid, and was not born with this energy that she continuously receives compliments on today. For Teri, having a high energy vibe is about being in alignment with your purpose, power, and passion. Nikki asks reflective questions to help bring out the processes and patterns Teri implements to maintain her high energy vibe. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:35] - How does Teri describe “high vibe energy”? Teri recalls the origin story of her high vibe energy. [05:25] - Teri uses an AM and PM routine to tap into the high vibe energy where she can be in alignment. [07:13] - Teri explains why her routines are filled with IMPACT and POWER. [09:28] - Humor shifts energy, which can be incorporated into the day. [11:20] - What does alignment feel like in the body? [13:11] - Teri feels that when shows up as her best self she directly encourages others to do so as well. [15:04] - Teri shares that she fuels herself off of energy with other people, and helps give high vibe energy to others. [17:23] - High vibe energy can be subtle. [19:29] - Move from Struggle mode to a place of ease with a trusting energy. [21:53] - Teri talks about how people negate emotions, then explains how emotions can guide people through life. [24:05 ] - Pay attention to energy before getting stuck in a spiral. [27:03] - Listen to Teri give specific questions people can use to shift their perspective of reality. [29:21] - How can someone know when they successfully returned to their high vibe energy? [31:56] - Here’s what to do if you’re not the “feeling” type. Teri gives her thoughts on reconnecting with intuition. [34:27] - Teri touches on self-denial and self-sabotage. [37:24] - Being in alignment and in a high energy vibe is infectious. [39:51] - Let’s learn a little more about Teri as a person. Teri and Nikki bond over stand up comedy. [42:50] - What’s new in Teri’s business? How can people interact with Teri? [44:51] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Teri: Teri Karjala teri@talkingwithteri.com Facebook | Instagram | Twitter Talking with Teri podcast Unlock LIVE The 3 Secrets to Unlocking Your Brilliance
12/27/2021 • 46 minutes, 17 seconds
Growing A Six-Figure Business: Sales Success Story with Karen Nelson
Growth is held together by a foundation of consistency. Many people know that growth is not a straight line. There are ups, downs, and pivots. Despite that, consistencies like systems allow the overall trend of growth to be upward, and moving towards the next level. Systems are part of the work for growing a six-figure business. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to this Sales Success Story about approaches for setting attainable systems that grow a six-figure business on this episode of the Sales Maven Show. Karen Nelson shares her Sales Success Story as a Sales Maven Society member experiencing memorable growth from an early-stage business idea to a thriving ads agency. Karen’s business, Karen Nelson Digital, is a boutique Facebook and Instagram advertising agency. People come for her services when their successful venture is ready to amplify business with social media ads. These clients are usually smaller businesses, such as course creators, coaches, or curriculum creators. In today’s episode, Nikki and Karen discuss why growth is dependent on the systems entrepreneurs set in their business. Particularly for social media ads, an established process can increase the probability of success. Social media ads marketing can amplify an entrepreneur’s current operations by extending reach and increasing awareness. Learn how social media ads marketing changed over recent years, and understand why ad strategy is an amplifier of the success or brokenness of an entrepreneur’s systems. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [03:19] - Karen Nelson lists signs for when an entrepreneur should jump on social media ads, like Facebook or Instagram. [04:51] - Karen says Nikki’s books, podcast episodes, and lectures became valuable to her sales process. [07:18] - Karen went from “up and coming” to a six-figure business. What are her reflections on her business and team so far? [09:51] - Nikki reiterates the balance between being engaged in the back-end operations and the client-facing roles. [11:39] - There needs to be a chance to build trust. Where can entrepreneurs create touchpoints for clients and potential clients to build trust? [13:32] - Why are systems in business so important? [15:21] - Get really clear on the process integrated in your business. [17:48] - Karen suggests where entrepreneurs can start if they are interested in doing ads some day. [19:32] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Karen: Karen Nelson karen@karennelsondigital.com Facebook | Instagram Karen Nelson Digital Lead Magnet Ideas
12/20/2021 • 22 minutes, 7 seconds
Turning Failures Into Business Opportunities
Failure in business takes a lot of energy to get past, unless you have the mindset to flip the script. It’s true that most people don’t like failure. What makes the difference is knowing how to turn failure into a future advantage. Failure is information. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, enjoy a solo episode as Nikki shares examples of failure, including her own experience, and what strategies help entrepreneurs turn failure into a business opportunity on this episode of the Sales Maven Show. After being asked a question on a panel Nikki says she became inspired to explore today’s topic. The question revolves around an example of a failure the panelists had in business, what did they learn, and how did they get through that failure. Nikki decides to share failures in business in hopes to give ideas on how to handle these types of situations. Listen to Nikki transparently tell her story of failure that became part of her growth as an entrepreneur, and other stories sure to inspire a new take on failure. In today’s episode, you can expect to hear tips on receiving unfavorable feedback, dealing with feedback that touches on topics you may have sensitivity towards, and strategies of how to use failure as a boost to your business. Nikki emphasizes taking responsibility in situations, while also thinking ahead to predict what you can do differently next time. Learn to shift your experiences into an opportunity you can use as you move your life forward. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:17] - Nikki explains why she decided to share this business failure that she rarely talks about. [04:02] - Listen to Nikki set the stage for her story. This story takes place in the first couple months of starting her business at a speaking gig. [06:13] - Nikki says the presentations had a rough start for the set up, but the audience loved the content. [09:04] - Nikki describes what shocked her after a great time presenting at the event. There are two shocks that come one after the other. [11:24] - What are Nikki’s thoughts on the unfavorable feedback given about her time at the event? [13:34] - Nikki talks through her response to the feedback. Why does she consider this a failure? [16:00] - How did Nikki get herself into a more positive mindset? [17:50] - Nikki provides examples of how to avoid an unfavorable situation from repeating itself. [20:12] - Know how to make your situation work. What can you do to take more ownership in your situations? [23:02] - Nikki goes into another example of a person she helped deal with unfavorable feedback. [25:08] - What did Nikki say to help this person who felt conflicted with feedback? [27:15] - When taking feedback, think about who is giving the information. Nikki also warns about when feedback is not useful. [29:26] - Decide how much access you’re going to let people have to you. [32:21] - Here are two questions to ask yourself to be grounded when facing failure and feedback. [33:48] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
12/13/2021 • 35 minutes, 45 seconds
How To Sell Your Business Team
Did you notice your clients trying to avoid working with your team? Sometimes, clients resist an offer once they find out that they’ll be working with your business team instead of working with you directly. How can you sell your business team in a way that builds trust and brings excitement? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, enjoy a solo episode as Nikki shares key tips on how to sell your business team through positioning on this episode of the Sales Maven Show. People want to work with the best of the best. Perhaps you started as a solopreneur, and scaled a team to take on client-facing deliverables. There may be clients that only want to work with you, and not the team, since you are the best in their eyes. You must figure out a way to keep clients on board, while protecting your time to work on more important tasks. Listen as Nikki shares why positioning and the perceived “best” influence clients accepting your team. Nikki encourages entrepreneurs to reflect on how they position their team when discussing their work process with clients. She dives into the unconscious wording that can sabotage how clients view business teams. In this discussion, learn to reframe the importance of other teammates to better sell the amazing team members you chose to join your business. Nikki adds suggestions you can immediately implement while she explains how to reframe the way you talk about your team to clients. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:26] - Ask yourself how you’re positioning the team. [03:51] - People want to work with the best of the best. [05:14] - Nikki recalls the time a waiter skillfully sold her an unlikely meal. This story starts with sushi. [07:54] - Nikki explains why the meal story matches how entrepreneurs position themselves and their team in business. [09:42] - How is ego involved in the process of positioning? Nikki points out where entrepreneurs sabotage sales conversations with their ego. [12:33] - Which questions are most useful when positioning your team in sales conversations? [15:07] - Nikki emphasizes that entrepreneurs need to refocus on the desired outcome, and position in a way that brings excitement. [17:49] - Here is a question to specifically incorporate your team into sales conversations with clients. [18:51] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
12/6/2021 • 20 minutes, 13 seconds
When not to say, "Thanks For Your Patience"
Just because a phrase is common doesn’t necessarily mean it will land the way it’s intended. When you take time to research business techniques, you are going to notice certain ideas repeat themselves. Repeated ideas are usually core principles or approaches that often work well. Following trends is undoubtedly appealing, but can easily go awry. Today, enjoy a solo episode as Nikki discusses why entrepreneurs should loosen our grip on the phrase “Thank you for your patience” on this episode of the Sales Maven Show. Overused phrases tend to lose impact. The phrase, “Thank you for your patience” is discussed in today’s episode. This statement can be received as forced or insincere. Pulling out the phrase in a cookie-cutter way of handling a situation can show a lack of ownership. Nikki explains how haphazardly using today’s phrase can become a rapport breaker with clients. Rapport breaks when today’s phrase is forced onto the other person, or in this case, the client. It’s not appreciated to hear this phrase when you’re at the mercy of someone else. Being thanked for your patience in these kinds of situations may feel more or less like mockery. Learn a few phrases to replace “Thank you for your patience”, and how to interact in moments of wrapping up awkward moments. Nikki speaks about creating dialogue with clients, alongside how to give people a chance to extend grace. Most people want to be kind, and opening the conversation with the replacement phrases from today’s episode let’s the client feel more secure. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:06] - Nikki gives her take on preferring to talk “with” someone versus talking “at” someone. [04:01] - This experience reminds Nikki of why the phrase “Thank you for your patience” can be grating for the person hearing it. [05:57] - Nikki suggests asking permission to create dialogue between you and the client. Here is the first picture example. [07:54] - Opening dialogue can mean opening options for finding different solutions. [10:00] - When you drop the ball, here is how you can hold yourself accountable, and allow the client to make a decision on moving forward. [12:18] - There’s such a difference between assuming permission and asking permission. [13:10] - Nikki talks about being upfront about asking permission. [13:54] - This is a good question for the times when things don’t go well with clients. [14:55] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
11/29/2021 • 15 minutes, 51 seconds
Course vs. Membership - What To Sell? On-Air Coaching with Sarah Wallace
Learning about yourself is one of the most useful things you can do for showing up in your life and business. It’s time to take yourself off autopilot to understand who you really are, what you want, and where you want to go. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, hear a detailed comparison of launching a course or membership as a group offer for your business on this episode of the Sales Maven Show. Sarah Wallace shares her questions in this On-Air Coaching Call as a Sales Maven Society member wanting to refine the group offer she will build for her ideal clients. Sarah is an Enneagram Business and Life Coach who helps her clients and students enhance their visibility, messaging, sales, leadership, and overall quality of life by creating specific strategies that align with their personality, values and goals to become more life giving and less soul sucking. She is also the host of Enneagram MBA podcast, where she continues to explore the many ways people can package and market themselves based on their enneagram. The Enneagram differs from the Myers Briggs or StrengthsFinder assessments in the sense that the Enneagram identifies the motive behind behavior, and how that can shift depending on life and emotional context. Sarah plans to deliver her high value expertise in the form of a group offer to really build a community. In this conversation, Nikki uses her own experience with courses and membership to illustrate the pros and cons of either offer. Both courses and membership rely heavily on the type of audience an entrepreneur builds. Listen to Nikki explain how to set an offer for a built-in audience, how to match pricing to audience behavior, and the power of setting expectations to avoid burnout. Audiences are built through content and engagement, so Nikki and Sarah get deep into topics around content creation, content repurposing, and forming a good convincer strategy. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:22] - Sarah Wallace explains the purpose of the Enneagram, and how this assessment is different from other popular personality tests. [04:01] - On a day-to-day basis, people’s tendencies shift. How can knowing this be used as leverage? [06:20] - Sarah describes why self-awareness is the key to unlocking your best self. [08:03] - Listen to Sarah explain why knowing your Enneagram can influence and drive action. [10:30] - Nikki shares her struggle with being on video, and her work around to get herself to deliver content on video. [12:18] - Sarah provides service by working with clients 1-on-1, speaking engagements, and attending workshops. What does she want Nikki’s insight on? [14:12] - Nikki starts off by giving the pros and cons of courses, which is what she started with in her own business. [15:43] - Teaching a course before launching a membership helps to develop a built-in audience. [17:20] - What should entrepreneurs pay attention to when formulating pricing for a membership offer? [19:10] - Throughout the years, Nikki says the quality of the Sales Maven Society community increased alongside the price. [20:59] - Nikki breaks down why launching a membership increased her revenue, and how it connects to her other offers. [22:47] - Nikki talks about the convincer strategy. Audiences often need exposure to an offer multiple times before they commit. [24:23] - Nikki and Sarah explore the platform that podcasting gives entrepreneurs. [26:31] - Sometimes having a smaller offer lowers the resistance for audience members to start engaging with offers. [29:22] - Where is the balance for creating new content and repurposing content for membership groups? Nikki shares her strategies for creating content for the Sales Maven Society. [31:38] - Nikki says that entrepreneurs don’t need to stress over the amount of content they create. What are her suggestions on curating content? [34:04] - When creating content for group offers, be prepared to say the same things over and over again. [35:53] - How does setting expectations help entrepreneurs avoid burnout in membership offers? [38:48] - What are Nikki’s thoughts on alumni memberships? [41:47] - Nikki and Sarah talk about providing offers to keep members active, then discuss the idea of members coming and going in cycles. [44:42] - Nikki suggests the next steps for Sarah to launch her group offer. [46:45] - Membership offers contain more work than people think. What did Nikki do to make it easier? [49:07] - Sarah speaks highly of the network in the Sales Maven Society, and talks about her experience taking a training that changed her approach to coaching consultations. [51:59] - You can find your Enneagram type and a dedicated workbook through Sarah’s resources. [54:50] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Sarah: Sarah Wallace Enneagram MBA Podcast LinkedIn | Instagram Find your Enneagram type guide: https://www.sarahlynnco.com/enneagramtypes
11/22/2021 • 57 minutes, 16 seconds
Sales Language: Sales Success Story with Solita Roberts
Do you ever feel numb from rejection? Perhaps it’s time to see rejection as a redirection. What if rejection was actually the sign to uncover your own path on your own terms? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn to effectively implement the language of sales techniques from real examples on social media with this episode of the Sales Maven Show. Solita Roberts is bringing her Sales Success Story as a Sales Maven Society member after growing comfortable with sales conversations and standing strong in her pricing for her services. Solita talks about her 15 years in banking and finances, then goes on to explain why this did not matter once she immigrated to the US. Starting over in a new country, Solita recalls that she kept getting rejection after rejection, until finally deciding to rely on her own approval, and say “yes” to building her own path. According to Solita, the number one investment that most entrepreneurs forget is styling and image. Lacking proper investment could miss an opportunity to get people to inquire about your services further. That is how Style to Impact came into existence. Style to Impact is an image coaching, personal styling business. The initiative focuses on women entrepreneurs and founders to help them look the part, choose authentic outfits, and make sure that they show up as their authentic selves in any space they enter. Style is a way to feel confident, and if the style is cohesive enough, the style can signal your attractive points to your ideal clients. Nikki and Solita discuss how style leverages judgment, which methods help frame wording with a more relaxed tone, and how to be more sure about pricing of services. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:47] - Solita Roberts shares the two main factors that led her to starting her own entrepreneurial journey. [04:58] - Filled with hope, Solita started her business Style to Impact. What does starting mean to her? [06:43] - Nikki shares the deeper mission behind the confidence building related to clothes and creating a cohesive look. [09:25] - Style to Impact offers private and group coaching to bring empowerment through style. Solita explains how she brings out a woman’s personal style. [12:05] - Dress for the client you want. Dress for the ideal client. [15:02] - Judgements are made quickly. Nikki discusses the human nature of conclusions brought from observations. [16:43] - Solita emphasizes the difference between using observations to make decisions and forcing negative meanings from perceptions. [19:13] - Nikki takes a moment to point out the NLP strategy Solita naturally used in her analogy for judgement. [20:55] - Solita encourages anyone who wants to learn the language of sales to join the Sales Maven Society. [23:22] - Listen to Solita tell the story of when she finally could recognize the value and pricing of her services. [25:46] - Nikki and Soliata discuss the importance of measuring pricing that resonates with an entrepreneur’s business. [28:29] - Solita helps connect the dots for how the language of sales built her confidence in understanding her ideal clients. [30:58] - Nikita suggests that entrepreneurs learn to confidently state the credibility and authority of their work. [33:28] - Solita gives a real example of testing her language of sales skills when notifying a client of a service change. Listen to what happened. [35:31] - These are the small shifts that can make a huge impact on how entrepreneurs connect with clients beyond generic responses. [37:29] - Nikki congratulates Solita on her tremendous success in her business as she implements new practices. [40:22] - Solita says when thinking of investing in self, the only thing to focus on is implementing methods step by step. [41:56] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Solita: Solita Roberts solita@styletoimpact.com LinkedIn | Pinterest | Instagram
11/15/2021 • 44 minutes, 32 seconds
Creating Curiosity On Social Media: On-Air Coaching Call with Peggy McKnight
Making changes to your career, and making the final decision to move forward is much easier with guidance. Instead of jumping to conclusions, one way to gain guidance is by working with a trusted career development coach. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to create curiosity in sales conversations, especially on social media with this episode of the Sales Maven Show. Peggy McKnight, a Sales Maven Society member, is the owner of Spring Into Action LLC (Peggy McKnight Coaching) where she works as a career development coach. She works with ambitious people who are unhappy or dissatisfied in their career to help them transition into happy and fulfilling careers. Peggy is curious about how to find and connect with customers other than traditional networking. She’s an introvert, and is sure that there might be other ways to network. Luckily, there are tactics to open the door to those networking sales conversations. Throughout this episode Nikki shares detailed examples of how to implement strategies to cultivate curiosity naturally. First, Nikki revisits the basics, like tapping into familiar networks. Then, she goes deeper on mastering connections without feeling forceful. Listen carefully as Nikki and Peggy discuss how to create curiosity. Learn to ask questions that help people self identify as potential clients. Creating curiosity is not only for 1-on-1 interactions. You can spark curiosity in a mass audience on social media. Stepping outside of traditional networking, understand the digital strategies to produce content speaking directly to potential clients. Knowledgeable and well-implemented strategies give enough of a taste so people are interested to inquire about your services further. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [03:05] - Peggy McKnight supports ambitious people as they map out the success they envision for themselves. [04:58] - When is a good time for people to step back and examine their career? [07:44] - Nikki says she held onto a job she didn’t like for a year. Listen to her experience of deciding on a career shift during her last corporate job. [10:15] - Peggy gives a brief example of questions she asks people to help start their transition out of a career. [11:56] - If you are in a role that’s not fulfilling, don’t give up hope that you can create better for yourself. [14:01] - There is an immense amount of value in having support during a career change. This is why career development can be an asset. [16:56] - Peggy is curious about how to find and connect with customers other than traditional networking. [19:37] - Nikki explains that there’s lots of ways to find clients. She encourages everyone to focus on amplifying what works. [21:33] - Use familiar networks you already have to open the doors to new networks. [23:36] - Practice creating curiosity, especially in conversations. [25:26] - Creating curiosity is like the difference between calling a dog and calling a cat. Listen to Nikki explain the analogy for attracting clients for sales. [27:32] - Start talking about your business more by planting a seed in the common conversational questions. [29:34] - How can the technique of creating curiosity for larger audiences? How can this apply to social media? [32:12] - Learn the power of framing questions to spark interests and participation while showcasing your business. [34:41] - Even if potential clients don’t respond to you externally, internally, their minds still answer. [36:55] - Nikki talks through what authentic conversations sound like versus “talking at” someone. [39:40] - Peggy gushes about the supportive community in the Sales Maven Society, and shows appreciation for Nikki’s intentional presence. [42:01] - Sales Maven Society members bring experience and insight from all over the world! [44:03] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Peggy: Peggy McKnight info@peggymcknight.com LinkedIn | Facebook | Instagram
11/8/2021 • 45 minutes, 51 seconds
Cold Calling Done Right: A Sales Success Story With Julie Bourbeau
Do you have your outreach strategy ready to go? Are you ready to implement your strategy at any time, or is the strategy a reactive process? Often, entrepreneurs wait for a shift in business to pivot or prepare a strategy. Having strategies ready-to-go is a sign that an entrepreneur is thinking ahead, and understands the power of early action deposits. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to enhance the impact of your cold outreach on this episode of the Sales Maven Show. Julie Bourbeau is here to share the Sales Success Story of her Montreal-based translation service. Her work through “Julie Bourbeau, Translation Services” allows businesses and nonprofits to extend value to the francophone market, increase their visibility, and have a coherent bilingual voice. Julie originally launched a business to be a stay at home mom for her kids, and 15 years later is still providing assistance in translation services. When working with businesses and nonprofits, Julie finds clients through networking and the partners of her current clients. Julie explains how cold outreach grew her business to reach its current capacity. A significant part of her strategy includes techniques and approaches from Nikki’s resources. Listen to Nikki and Julie talk about wording, effectively using sales language templates, and choosing proactive strategies that return value to the business in the future. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [03:07] - Julie Bourbeau explains how her clients find her services, and how the current strategy from Sales Maven Society she uses to connect with more clients. [05:43] - Nikki tells you about the Like-minded Clients technique that Julie included in her strategy, and how to learn the technique. [07:22] - Julie talks through using the Language of Sales Manual to ensure a cohesive communication approach with referrals. [09:41] - Implementers get results. [11:50] - When is the best time to do outreach? Why is it effective to be proactive? [14:01] - Julie talks about what she likes about the Sales Maven Society, like the training materials and Q&A sessions. [17:15] - Here’s where you can connect with Julie! [18:32] - Here’s a question to use when during the initial conversation with potential clients. [20:14] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Julie: Julie Bourbeau julie@juliebourbeau.com LinkedIn | Facebook
11/1/2021 • 21 minutes, 9 seconds
How To Reach Your Ideal Client: On-Air Coaching Call
Connecting with ideal clients is about meeting the clients at the right point. Whether connecting through a mutual contact, an event, or direct outreach, entrepreneurs can find the most positive result from understanding the dynamic of how the connection takes place. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to reach your ideal client for the On-Air Coaching Call on this episode of the Sales Maven Show. Kenyatta Christmas, a Sales Maven Society Member, offers her expertise as a registered nurse, certified legal nurse case consultant, and board-certified acute care nurse practitioner. She worked as a nurse practitioner for nearly two decades, and has now conducted her own business for five years. Kenyetta is the founder of Hough Medical Consulting (HMC), a leading provider of litigation support services and expert witness services. In other words, the initiative consults attorneys with medical issues in their cases. Nikki and Kenyetta come together to discuss marketing and strategies that connect businesses with ideal clients. Throughout the conversation, Kenyetta shares her current strategies and thoughts on reaching clients in ways she’s familiar with using. Listen to this discussion to hear Nikki explain the introduction strategy, the “good, better, best” method for strategy management, and making authentic connections. Together, Nikki and Kenyetta explore what it means to gain exposure to ideal clients, and meet them at a proper point. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:18] - Kenyetta describes the channels where her clients discover her services. [04:59] - Kenyetta brings attention to blending marketing with building trusts as the topic she’d like to discuss today. [06:31] - Nikki and Kenyetta current methods Kenyetta uses for reaching her ideal clients, such as exhibitions and LinkedIn. [09:29] - Listen to Nikki describe a strategy to reach clients by expanding through the network silos you can access. [11:56] - Be careful of this when approaching your first point of contact to get introduced to new clients. [14:27] - Nikki suggests adopting the “good, better, best” method to help manage the introduction strategy. [17:23] - Rather than feeling uncomfortable about asking for a favor, recognize that people feel good doing good deeds. [20:17] - Sometimes taking initiative can turn into something with a larger positive impact. [22:47] - Kenyetta considers options for placing her services directly in front of her ideal clients. [24:55] - Listen to Nikki provide guidance on how to generate ideas for sparking conversation, like a topic for an event. [27:52] - Nikki encourages everyone to consistently display their expertise, that way, clients know where to go when a service is needed. [29:38] - Here is how to respond when on the receiving end of an outreach. [32:29] - Nikki and Kenyetta discuss how to remain sincere and authentic when offering services as a resource. [34:24] - Kenyetta describes the knowledge she gained in the craft of selling while in the Sales Maven Society. [36:36] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Kenyetta: Kenyetta Christmas houghmedical@gmail.com LinkedIn
10/25/2021 • 39 minutes
Monetizing Your Superpower: Mastering Excellence Series with Melanie Benson
You hold a service superpower, whether you’re aware of the skill or not. In fact, your unique superpower often lives in your unconscious competence. Once the skill is delivered to match client needs, a range of business opportunities open. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to monetize your superpower in this conversation for the Mastering Excellence Series on this episode of the Sales Maven Show. Melanie Benson provides value as the “Authority Amplifier” for “expertprenuers”. She shows you how to stand out in a crowded market, and how to attract high paying clients. With her experience, she accelerates results for her clients between a 3x to 5x increase in revenue during the first six months. Being the host of Amplify Your Success podcast, Melanie also provides value by sharing lessons, and sparking conversation. She is also the author of Rewire for Wealth, alongside contributing as a co-author for Voices for the 21st Century, an entrepreneurs.com Startup Guide to Starting an Information Marketing Business. Her tips and insights can be found in Bloomberg BusinessWeek, Woman’s Day, and Parenting Magazine. Melanie also serves on the Women Speakers Association Executive Team. Melanie shares that being in your superpower usually feels joyful and immersive. Throughout the discussion, she gives tools for exuding your superpower with confidence and clarity. Opportunities are waiting inside your superpower, and your audience will point them out for you. Listen as Melanie shares how to identify your superpower, understand what about the skill attracts your ideal clients, and how to deliver your skill in an efficient service. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:30] - Melanie Benson joins Nikki in discussing how to monetize the superpower that lies most people’s unconscious competence. [04:02] - Melanie gives the first important step to monetizing your superpower. She explains how this step impacts enrollment conversations [05:45] - How can you tell if you’re confident, and can move forward with confidence? Look for these signs for confirmation. [08:32] - Nikki explains that your super power remains no matter the objections that may try to distract you from your internal focus. [10:28] - Melanie shares that being in your superpower usually feels joyful and immersive. Nikki gives examples of similar moments for comparison to the feeling. [12:21] - Pay attention to when people comment on or inquire about what you find relatively easy. [14:32] - Nikki shares a story from her business that proves that opportunities are waiting inside your superpower, and your audience will point them out for you. [16:21] - Melanie explains “the sweet spot” client formula that helps entrepreneurs deliver the superpower to match client needs. [18:44] - What is magnetic messaging? How can magnetic messaging distinguish who is and is not in your ideal audience? [20:28] - Nikki reiterates Melanie’s formula to emphasize the main points, and she explores how each step may relate to you. [22:19] - Why is it important to directly ask potential buyers what your superpower helps them achieve? [24:24] - Melanie suggests goals and perspectives that provide guidance for creating tangible action in monetizing your superpower. [27:01] - Understand how you can be grounded and capable for your ideal clients. [28:47] - Listen to why a morning routine, exercise, and environment influence how you show up for your ideal clients. [31:35] - Melanie discusses choosing a direction to move forward, and when to let go to reroute. [34:19] - If you feel disconnected to a service or monetization strategy you started, re-evaluate it’s placement in your business. [35:55] - Melanie warns that parts of your genius zone may feel scary if limiting beliefs are fogging your view with a negative filter. [37:51] - Be mindful to understand the difference between feeling resentful versus fearful towards monetizing in your zone of genius. [39:28] - How do you know when to stop? [41:51] - Get to know Melanie better as she talks about her friends, and some surprising facts. [44:51] - What’s up next for Melanie’s business? [47:05] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Melanie: Melanie Benson Contact Facebook | Twitter | LinkedIn | Instagram
10/18/2021 • 48 minutes, 9 seconds
Does Size Matter - Email List Size
Despite larger numbers being perceived as popularity or success, the size of an email list is less influential than the quality of the list. Upgrade an email list into a prime business asset by learning the factors of a quality email list. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, enjoy a solo episode as Nikki discusses email lists, offers in emails, email sequences, and ending the vanity of “email list size” on this episode of the Sales Maven Show. Three main ideas can positively shift the results of an email list. Nikki goes into detail for each idea that begins to break the facade of the “size” vanity. She explains why an email list is a business asset, why being afraid to send offers hinders opportunities, and how to identify the best contacts for an email list. Anything that doesn’t fit can be let go of with grace to keep the focus on growing a quality email list. Grow the email list by earning the right to email contacts, and accept that those who don’t fit may unsubscribe. Nikki talks about balancing communication with an engaged audience. You don’t need to include your grandma and old high school friend on your email list when they are not a potential buyer or not truly interested in the content. Learn from Nikki about the only time that size matters for an email list. What are you doing every month to grow your email list? Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [01:55] - Nikki discusses the mindset and perceptions behind email list sizes. Are we too caught up in the vanity of the numbers? [04:20] - “I’m worried that I’ll offend people on my email list by sending my offers.” Listen to Nikki explain what you should actually know about offers and your email list. [06:26] - Be mindful of who is added to the email list. Earn the right to email people. [08:53] - Nikki suggests that email lists are split for certain communities in your audiences. [10:46] - Train your email list to know they will be exposed to offers on a regular basis. [13:07] - When deciding on the offers to send to an email list, Nikki encourages entrepreneurs to focus on having the right offer at the right time for the right people. [15:19] - What are you doing every month to grow your email list? Learn actionable tips from Nikki about growing with investments. [18:01] - Should business owners consider buying an email list? [19:57] - Nikki gives her insight on the level of audience engagement in email lists being an indicator of the asset’s quality. [21:57] - Listen to Nikki describe email sequences for communicating with your audience, and the frequency of contacting about an offer. [24:09] - Nikki shares what metrics she tracks when reviewing the emails she sends out to her email list. [26:50] - Here is what really defines an email list that performs well. [28:02] - Nikki talks about Sales Maven Society members posting their email list copy in the community to get Nikki’s help. [29:33] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
10/11/2021 • 31 minutes, 56 seconds
Creating A Stand-Alone Product For Corporate Clients: On-Air Coaching Call with Shannon Hughes
Everything’s there. Main ideas, strategies, and approaches naturally emerge while developing more experience in providing a service or value to clients. How can these principles of expertise be packaged into a stand-alone product? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Shannon Hughes brings up questions and realizations around building content and trusting the power of personal perspective in an on-air coaching call on this episode of the Sales Maven Show. Shannon Hughes is an experiential facilitator at her practice Enlivened Studios. Her approach to facilitating and training is rooted in implied improv, which transfers the main structure of improv from a theater setting into a business setting. By guiding business teams with this approach, Shannon really immerses everyone in engaging dialogue among team members to hone communication, intentional listening, spontaneity, empathy-based storytelling, and more. Enlivened Studios takes care of team training for small to medium sized teams all the way up to kickoff sessions at full-out corporate team training. In this coaching call, Shannon is curious about creating content for a stand-alone product for her community, which at first seems tricky for her experience-based, real-time service. Pay attention as Nikki and Shannon discuss approaches to collecting ideas that already exist in a valuable service, and intentionally packaging the digestible principles to use as content. Speaking candidly, the two go into a conversation about using a unique standpoint to offer content that seems similar or standard to the current marketplace. Learn the power of your unique voice from your personal knowledge, which allows you to communicate general principles in a way no one else can. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:27] - Shannon Hughes shares the ways she provides value to teams. She explains the general concerns she addresses in team trainings. [04:07] - Shannon recalls a 3hr session she gave during a large team training kickoff for a tech company. What did she help the group focus on? [06:20] - Nikki speaks on the impact of dynamics between different teammates in different departments. Shannon adds insight about the positive results she observes while training communication skills across teams. [09:18] - What does Shannon want to discuss during the on-air coaching call? Listen to Shannon explain her thoughts on a stand-alone product and creating content. [11:38] - Nikki starts brainstorming ideas that might be helpful. She explains how the main concepts of Shannon’s service can be packaged into digestible content. [14:13] - Shannon speaks through her thoughts on similar offerings in the experiential facilitator space. [16:58] - Shannon emphasizes that unique perspectives on similar topics help fill in the blanks of the topic differently. [19:39] - There’s an opportunity to upgrade content as more is learned. Nikki gives her personal examples of re-recording content, and the new opportunities that arise from updated content. [22:35] - Being an entrepreneur requires adaptability and iteration. [24:43] - Shannon explains “A.L.I.V.E.N.E.S.S.”, and the relation to getting started anywhere. [27:43] - Here is a great question to ask people in a sales conversation that can help give insight into client expectations. [30:07] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Shannon: Shannon Hughes shannon@enlivenedstudios.com LinkedIn | Instagram | Facebook | YouTube
10/4/2021 • 31 minutes, 25 seconds
Sales Conversations: Speaking With Credibility & Authority
Words are very powerful when thinking of how people perceive information. In fact, vocabulary shifts the influence we hold in our sales conversations. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, enjoy a solo episode as Nikki discusses credibility, authority, and some of the things that sabotage credibility and authority on this episode of the Sales Maven Show. Credibility and authority are built or diminished starting with mindset. You can tell which side you are on by the way you prepare for your sales conversations. Listen to Nikki discuss how mindset informs communication style, therefore leading into the presence and energy you have when closing sales. In a bigger picture, Nikki talks about the difference of investing in yourself, and she ties this topic with the repercussions of fearing self-investments. With specific examples around language. Nikki illustrates the need to comfortably invest in your business or yourself personally. She also gives mindful advice of interacting with others that may not be at the stage of openly investing in themselves. Learn what word sabotages client communication, and learn how the tone for client communication is set early on through knowledge and confidence of investing in your craft. Commit to owning a new mindset that will wow your clients in sales conversations. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:27] - Let’s discuss investing in your business and your own personal growth. Nikki explains why a fear of investing in yourself can throw your presence in sales conversations. [04:49] - People that do invest show up with a different energy than those who do not. How does the confidence of investing in yourself feed into the assumptive close technique? [07:45] - Remember to stay congruent and comfortable in your sales conversations. Here is where self belief is important. [10:33] - Clients can also have a mindset of not investing in themselves. Nikki recommends how to interact with these kinds of clients in a caring way while protecting your time and energy. [13:20] - Nikki shares the word that is getting in the way of sales conversations. [15:09] - Listen to Nikki rephrase sentences for more effective delivery in sales conversations, sales copy, and even sales emails. [16:47] - Communicate from a place of authority. [17:40] - Here is a question for your sales conversations tool kit that guides clients to being more specific. [20:21] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
9/27/2021 • 21 minutes, 47 seconds
NLP Technique To Ask Better Sales Questions: A Sales Success Story with Nancy Stiver
Clients can feel weary and nervous when having sales conversations with you, even if they don’t show it visibly. What can you do to ease the conversation’s atmosphere so your potential clients are more open to discussing your offers? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, hear foundational strategies for comfortably communicating during the sales process on this episode of the Sales Maven Show. Nancy Stiver is here to discuss her sales success story as a Sales Maven Society Member. At the start of the episode, Nancy reminisces about her early days as a teacher. Her job title changed since then, but Nancy says that teaching is one part of her skills that follows her throughout every role she fulfills. She talks about her experience being a Headhunter, working in the auction business, and eventually becoming a general sales manager. All the previous roles on her path led Nancy to join a business founded by a former colleague called Lavinia Capital Group. Nancy is a partner of Lavinia Capital Group as a consultant to anyone working in the business field. The company helps all businesses in four divisions: Incubation, Rescue, Training, Legacy. Nancy explains how she assists mostly in the Rescue and Training categories, and describes the communication style she uses in her approach. As a consultant, connecting with clients is important to understand their needs and provide guidance. This is why Nancy values the new strategies that create more insightful conversations with clients. Nancy’s parents instilled the value of a growth mindset and being a lifelong learner; growing in the Sales maven Society gives Nancy the chance to learn. On the topic of communication strategies, Nikki and Nancy discuss why softening phrases help you gain influence, how pre-framing relaxes clients in conversations, and what makes curiosity another foundational strategy in the sales process. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:31] - Nancy Stiver describes the business she’s involved in as a consultant at Lavidia Capital Partners. [04:49] - Nancy and Nikki share what they admire about each other, and the mutual empowerment they feel. [06:55] - “Teaching is really a sales job.” Why did this idea have so much influence in Nancy’s work? [08:27] - Nancy talks about the strategy of softening phrases taught by Nikki. Then, Nikki adds on to give more context to their use. [11:16] - Nikki recalls a time of realizing and adjusting her communication style in the workplace. [14:12] - How did Nikki’s very direct style of communication changed with softening phrases? [16:08] - On the topic of communication strategies, Nikki and Nancy discuss how pre-framing relaxes clients in conversations. [18:22] - Creating curiosity is another foundational strategy that is part of the sales process. [20:38] - Nancy appreciates the collection of courses and community network accessible through the Sales Maven Society. [22:42] - Here is one of Nikki’s favorite softening phrases. [25:42] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Nancy : Nancy Stiver LinkedIn
9/20/2021 • 26 minutes, 33 seconds
How To Push Through A Stereotype & Achieve Success: Mastering Excellence Series With Cindy Lin
Ultimately, being authentic is directly related to sales. That’s the core of this episode’s lesson, but you don’t want to miss the tips throughout the episode on how to effectively connect the two. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to push through stereotypes and achieve success in this conversation for the Mastering Excellence Series on this episode of the Sales Maven Show. Cindy Lin from Staged4more provides value as a home staging educator, a podcaster, and a photographer who works internationally. Cindy hosts The Home Staging Show podcast, longest running podcast dedicated to home staging. She also holds experience as a real estate agent, and an award-winning six figure home stager in the San Francisco Bay Area. Now a highly sought after home staging educator, Cindy’s combined experience in the business and creative sectors helps her bring a unique blend to her teaching. Recognized among the community, Cindy was voted one of the top 75 most influential people in home staging by Real Estate Staging Association several years in a row. Staged4more continuously placed as #3 of the top 100 home staging blogs and websites for home stagers since 2018. Embracing her own success, Cindy advocates for entrepreneurs to take ideas into action. Every stereotype that could have been a hindrance to Cindy could not overcome her mindset, and her approach to realizing her goals. During the episode, Cindy speaks on the influence of culture, family dynamics, immigration, and representation. She uses her early days as a base for explaining the habits and perspectives she developed while accomplishing new levels of success. There are many different ways to achieve a result. Cindy suggests that entrepreneurs find what resonates to their journey, and place mindful work-arounds for habits that may distract or delay action. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:53] - Cindy starts off talking about her own awareness around stereotypes and culture. [05:11] - What was the impact of gender roles impact Cindy while growing up? [06:49] - Cindy shares how her mom was an example of going against the grain. [09:48] - As a child, Cindy says both of her parents gave her a glimpse into entrepreneurship. [11:41] - Look for examples of the people that came before you. [14:37] - Cindy compares the media’s previous absence of representation with today’s media. She touches on how representation can influence others. [17:36] - If someone can figure out how to accomplish a goal, then that means the path is doable. [19:41] - Cindy shares what analog approach is still a hack to productivity and getting unstuck from postponing action. [22:33] - Nikki poses a question for how to connect a timeframe to taking action and goals. [24:31] - Cindy uncovers the aspects that help people separate goals into digestible chunks. [27:13] - Nikki reiterates to chunk work down into bite-sized pieces, and shift the conversation to the skill of being aware of goal progress. [30:05] - Nikki mentions the types of modalities, and suggests that everyone reflect on which aspects resonate with them. [31:59] - What does Cindy actually do to reach her goal? Cindy talks about brain dumping, reorganizing thoughts, and getting a bird’s eye view of her goals. [33:53] - Cindy tells the story of accomplishing a seemingly random goal. [35:53] - Be flexible with goals. What does it mean to adapt while realizing goals? [37:41] - Nikki reiterates the main points of handling perfectionism and habits that set people back. [39:23] - Don’t think too much. Prioritize and take action. [42:23] - How can people future-proof a business? Cindy shares her thoughts on what is possible. [44:23] - Cindy describes her family support system, and what kind of support she felt in accomplishing goals. [46:53] - Cindy shares her experiences around communicating and interacting with colleagues in the industry while not following the “norm”. [48:25] - Nikki suggests for entrepreneurs to seek mentors if family is not able to be the role of a support system. [50:38] - How do you know when to stop when pursuing a goal that isn’t working yet? Cindy talks about reframing a “stop” to a “pivot”. [52:26] - Cindy talks about having a hybrid approach to life, since not everything in life is clear cut. [54:25] - In this modern time, society is shifting to life-ventricle values other than work. [56:48] - How can businesses get inspiration from others, but keep the business authentic to an individual brand? [59:39] - When listening to this series, takeaways may resonate with individuals differently. [01:00:38] - Cindy says that being authentic is directly related to sales. [01:02:07] - Hiring is connected to a hard lesson Cindy learned during her entrepreneurship journey. [01:04:42] - Cindy talks about experiences of small business being different from corporate levels, and how to create a sense of community for small businesses. [01:06:15] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Cindy : Cindy Lin The Home Staging Show podcast Instagram | Pinterest | YouTube | LinkedIn |
9/13/2021 • 52 minutes, 25 seconds
Wording Design For Your Subscription Package: Sales Success Story with Madhu Singh
Having a proposal that is written clearly makes it easier for clients to commit to your offer. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn tips on crafting copy, streamlining contracts, using a subscription business model, and reflecting your brand in your communications on this episode of the Sales Maven Show. When entrepreneurs personally write copy or communications, the core idea may get lost because their clients don’t have the same panoramic view of the ideas and the business like the entrepreneur. Madhu Singh, a Sales Maven society Member, shares her success story as an entrepreneur that used effective communication to attract fitting clients to her subscription offer. Madhu is the owner and founder of Foundry Law Group, which is a boutique firm that focuses on growing and early-stage companies. Her team carries a passion for entrepreneurs, and delivers value as a peer-to-peer format that prepares strategies in their client’s company before problems even arise. Entrepreneurship is a core part of Madhu’s efforts and interests, so she actively looks for opportunities that allow her to engage with like-minded communities. She teaches an entrepreneurship clinic at Seattle University, and works as the President of TiE Seattle, a nonprofit fostering entrepreneurship worldwide. She expands on these experiences, and more, to share how she created language for her clients that made the offer an easy “yes”. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:34] - Madhu Singh talks about the benefits that come from a good partnership, which ties into lessons from her success story. [04:46] - Madhu seeks opportunities to combine entrepreneurship and community, so Sales Maven Society became a great fit for Madhu. [07:18] - Nikki reviews the technique of the assumptive close, and shares a time Madhu executed this technique flawlessly. [09:49] - Nikki and Madhu admire each other for being able to commit to excellence and impact. [11:19] - Madhu sets the backstory for her success with the previous mindsets around closing sales and pricing. [13:49] - What is Madhu’s strategy behind communicating value when implementing subscriptions in her business model? [16:27] - Madhu says that changing the communication style with her clients tripled the amount of clients in the subscription. [19:12] - Nikki explains the ideas related to miscommunication in copy and content. Madhu recalls lessons she gained from imposter syndrome, and staying true to her value. [21:55] - Madhu explains why contracts are an extension of an entrepreneur’s brand. [24:18] - Hear an exact example of Madhu’s experience of a conflict of language in a contract. [26:05] - Madhu enjoys the intimacy and safe space that the Sales Maven Society provides for members. [29:26] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Madhu: Madhu Singh madhu@foundrylawgroup.com Twitter | LinkedIn
9/6/2021 • 31 minutes, 16 seconds
What To Include For Follow Up Email When You’ve Dropped The Ball
No one’s perfect, especially in entrepreneurship. In fact, mishaps are inherently a part of running a business. If you fall into a communication mishap with your clients, learn to maintain a well-balanced client relationship when you follow up afterwards. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, hear strategies of emails you can send to follow up with clients after you dropped the ball, and learn what not to do during these situations on this episode of the Sales Maven Show. Nikki is coming to you personally in this solo episode filled with language templates for communicating with clients. Following up with clients even when you drop the ball does not need to feel draining. Accept what the situation is like in its current state, move forward in a way that values both you and the client. Instead of beating yourself up, think about how you want someone to check in with you if you were on the other side. A major principle Nikki expands on during this episode is the art of acknowledging without over-explaining. Even in everyday life, people trap themselves into giving unnecessary details by a belief that they owe someone an explanation. When you share too much of a story, you can come across as giving excuses, and cause an imbalance in the relationship with your client. Don’t lose your head exaggerating what the outcome may be. Calmly and sincerely communicate. If you don’t communicate, you break down the rapport you built with your client. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00 ($100 SAVINGS)! In This Episode: [00:42] - Welcome, and thank you for listening! [02:45] - Let’s talk about this idea of following up! Nikki goes through the common feedback she typically gives. [04:48] - Nikki shares why you should beware of the story you feel pressured to tell if you feel anxious about following up. [06:38] - Check your emails to see where you can dial back on unnecessary details. [08:08] - What happens if you promised to send the client some type of information, but you could not send it in a timely manner? [10:57] - Nikki gives the strategy to situation #1, which includes asking questions. [13:56] - If you don’t communicate, you break down rapport with your client. [15:26] - If you haven’t followed up in a long time, how can you get back on track with a client? [17:04] - Nikki gives the strategy to situation #2, which includes using language similar to checking-in with someone. [19:30] - Have you waited so long that you must acknowledge the fact that you’re replying late? Nikki gives the short response for situation #3 to acknowledge a mishap without overindulging. [21:14] - Merge this question in your sales communications. It’s a question from earlier in the episode. [23:40] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
8/30/2021 • 24 minutes, 27 seconds
How To Successfully Start A Consultation Call: On-Air Coaching with Allison Flinn
Guide prospective clients through consultations with language and parameters to increase your close rate for your business. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to pre-frame client interactions, approach budgeting discussions, and delegate more responsibility to a team on this episode of the Sales Maven Show. Allison Flinn, a member of the Sales Maven Society, is the entrepreneur receiving advice for the on-air coaching call during this episode. Allison Flinn is the founder of Reclaim Professional Organizing, an in-home professional organizing service based in Raleigh, NC. Her team works with clients to help them organize the rooms in their homes. Clients achieve an organized home that complements their lifestyle as a result of Allison’s expertise; like her official designation of CPO® (Certified Professional Organizer). Reclaim Professional Organizing is operating with 11 years of an intimate team, and looking to expand soon. Allison is looking to further refine her process by improving the introductory conversation educating a client. Most of the communication dealing needed in these conversations are dependent on Allison’s ability to provide and discover the most useful information. Creating a sturdy base of information and understanding between the two parties allows Allison to close sales more often. Allison is specifically searching for ways to close more sales on consultation calls. Nikki goes in depth about using a pre-frame strategy to set the stage of the call before diving right into business. While the conversation goes deeper into the topic, Nikki touches on inevitably related lessons, like gaining clarity on a budget, creating checkpoints in a consultation process, and utilizing team members for new levels of responsibility. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [[00:42] - Welcome, and thank you for listening! [02:42] - Allison shares what kind of situations people usually call-in for her business. [04:24] - How does Allison help clients choose the most effective products for organization? [06:45] - Allison is looking to further refine her process by improving the consultation calls. [08:33] - Nikki asks questions to evaluate Allison’s approach to starting consultation calls, and then, Nikki emphasizes the skill of pre-framing. [10:46] - What happens after the pre-frame stage? [12:19] - Doing this when educating a client about a brand is actually counterproductive. [14:10] - When is the right time to ask clients about a budget? Nikki explains a pre-frame to use for gaining more clarity around project budgets. [16:44] - Allison speaks about the in-home assessments of her business, and how that aspect of her business model impacts the communication with clients. [19:11] - How can more sales be closed over the phone? [22:01] - Nikki and Allison imagine what it looks like for Allison to utilize her team more in the closing process. [24:11] - Allison feels this type of team approach creates a more authentic connection with clients. [27:06] - Nikki points out this underlying theme that she noticed over the conversation with Allison. [29:45] - Allison appreciates that Nikki responds quickly to the Sales Maven Society. [32:11] - Use this question for your sales conversation. This requires knowing implied language and timing. [34:14] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Allison: Allison Flinn info@reclaimnc.com Instagram Facebook LinkedIn Pinterest
8/23/2021 • 35 minutes, 43 seconds
How To Turn Buying Signals Into Sales: Sales Success Story with Trish Williams
Matching your business model, through prices and structured offers, to respect your expertise allows you to provide greater value as a result. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself near an audience where you can both give and receive the most value. Today, learn how to remodel your business, make sales a conversation, and work in your zone of genius on this episode of the Sales Maven Show. In this amazing conversation, Trish Williams shared her success story as a member of the Sales Maven Society. Trish is an experienced Occupational Therapist (OT), which works in the rehab realm to help people live independently. Alongside fulfilling academic roles, Trish contributed her skills to the world as a clinician for 27 years. She explored owning a brick-and-mortar private practice, and eventually, started her way into coaching other OT entrepreneurs. Giving more value, she shares career, personal, and industry lessons on her very own podcast called OTs Get Paid. There are a few methods Trish offers to deliver tremendous value to her audience. Throughout the conversation, Trish breaks down how she manages multiple channels of service by giving an honest view into her business model. Knowing the structure of the most desired work situation became a major lesson in entrepreneurship for Trish. Trish explains that defining the parameters that you want to work within makes space for you to deliver value as the best version of yourself. Trish addresses the balance of being aware of your journey, like setting micro goals, and assessing the journey of your audience, like communicating sales. Oftentimes, prospective clients aren’t sure how to articulate their desire, so that’s your opportunity to help bring clarity. Learn to decide micro goals, recognize buying signals, and close sales as Trish talks about implementing new business skills and mindsets. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] - Welcome, and thank you for listening! [02:15] - Trish Williams gives the background story of her career and entrepreneurship journey. [04:58] - There are a few methods Trish offers to provide value to her audience. She breaks down how she manages multiple channels of service. [07:19] - Trish explains how she leverages her audience and the audience of another expert through collaboration. [09:42] - Define the parameters that you want to work within, so that you can deliver value as the best version of yourself. [12:22] - Most businesses level up after a change in the business model to better match the value currently provided, or giving more. [13:54] - Trish shares the wins around her business, starting with examining her business model performance. [16:27] - On the journey of remodeling the business, Trish came across the Sales Maven Society. She explains why she didn’t join right away. [17:55] - What were the two micro goals that started Trish in the right direction? [19:39] - Trish reflects on how she structured her discovery calls. What did she learn as she changed her approach? [22:06] - While on a discovery call, Trish connected a real life experience with the skill of recognizing buying signals. [24:12] - If you don’t know how to implement skills, like recognizing buying signals, you leave money on the table and leave the audience unsatisfied. [26:50] - Oftentimes, prospective clients aren’t sure how to articulate their desire, so that’s your opportunity to help bring clarity. [28:47] - You can feel empowered in sales. You can make an impact through sales. [30:27] - Trish says that the Sales Maven Society is a community that shows the core values shared across varied business spaces. [32:53] - Trish invites everyone to continue the conversation with her on her podcast, OTs Get Paid. [34:37] - Identity can include service, academic, and entrepreneur. [37:37] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Trish: Trish Williams https://otsgetpaid.libsyn.com Instagram Facebook
8/16/2021 • 39 minutes, 44 seconds
How To Fill Your Small Group Program Using A Buddy Pass: On-Air Coaching Call with Nancy Linnerooth
Entrepreneurs managing a community program know that networking groups are a natural strategy to fill spots, and the expert touch is knowing that not all networking groups are created equal. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself near an audience where you can both give and receive the most value. Today, learn how to track your communication, identify strong networking opportunities, and build extra offers to increase profits and referrals on this episode of the Sales Maven Show. Today’s on-air coaching call is with Nancy Linnrooth, a member of the Sales Maven Society. Nancy attended Harvard Law school, followed by nine years as a lawyer in Chicago, IL. She found that something else was calling out to her, and she decided to go back to school for a degree in therapy. Nancy worked as a therapist for seventeen years, alongside getting into Emotional Freedom Techniques (EFT, “Tapping”). Nancy says everything began when she noticed that people knew what they had to do to move toward their goals, yet the same people couldn’t get themselves to take any action. From then, she brought EFT to her clients, saw results, and focused her business on that value. She saw that she could help people step away from procrastination, avoidance, and self-sabotage. Nancy intends to guide entrepreneurs, especially women, to get rid of “subconscious gunk” that holds them back from making more money, getting more visible, and having a larger impact. For this call, Nancy asks for advice on filling her community program with more women entrepreneurs, so they can have access to her valuable training. She’s already a pro at networking, which opens the conversation to take a deeper look at refining an approach to networking. Advice is given for finding the right exposure to a networking group and exploring how to create a systemized offer that increases business. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] - Welcome, and thank you for listening! [01:20] - Nancy tells the story of how she found the focus of her business. [03:46] - Nancy explains the tricky part about mindset blocks. [05:27] - Releasing mindset blocks can free people up to do more. Nancy mentions the most common blocks among business women. [08:27] - Using the MVP guide, Nancy talks through real life examples of subconscious triggers and how to address the root concern. [11:21] - I share my own experience of being able to talk about my relationship with money. [13:49] - Does Nancy have different ways to work with and interact with her service? [15:09] - What does Nancy want coaching on? [16:35] - I suggest Nancy to track back and track forward to assess the communication around the transition of her relationships with her current community. [18:40] - Not all networking groups are created equal. How can someone get exposure to the most fitting audience? [21:07] - Explore packaging extra services as a benefit to the audience to attract more clients and increase referrals. [23:49] - I explain why exploring options is a way to create a systemized offer that increases business. [26:03] - When should entrepreneurs personally reach out, automate outreach, or promote on social media platforms? [29:03] - Here are the checkpoints to remember when filling a community program offer. [31:56] - Nancy says the access to coaching is one of the best benefits of being part of the Sales Maven Society. [33:47] - Nancy gives a generous gift to all the listeners to start unraveling mindset blocks. [35:35] - This is the question to add to sales calls to build rapport, uncover, and reaffirm. [37:35] - Thank you for listening. I am so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Nancy: Nancy Linnerooth nancy@unblockresults.com www.unblockresults.com/maven Twitter Facebook LinkedIn
8/9/2021 • 39 minutes, 10 seconds
Better Business Proposals - How To Write Them: Sales Success Story with Lorena Klingel
Create a master proposal template to get an easy “yes” from your dream clients. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Like talking to a good friend, Nikki discusses the lessons of crafting a proper business proposal. Discover how to prepare a proposal you can use over and over to book top tier clients on this episode of the Sales Maven Show. Today’s episode is a conversation with a longtime client, friend, and Sales Maven Society member, Lorena Klingel. Lorena shares her sales success story with Learn to Flourish, her learning and development company. Clients hire Learn to Flourish to create engaging, fun online learning programs. No project is exactly the same, and the variety of formats match different consumers and uses, such as personal skills or employee on-boarding. Nikki gives advice on making a proposal a really easy “yes” for clients, which lessens the stress of preparing for future proposals. Hear Lorena talk about reaching out to Nikki for specific assistance for a proposal to her dream client. What started as a lengthy proposal rearranged into a more palatable presentation of information and benefits. Lorena expresses her excitement in getting the client, and she also shares how she uses the proposal Nikki helped with as a master template. Since then, Lorena saves time and energy on big client proposals. Over the years, the trait about Lorena that sticks out to Nikki is that she proved to be a great implementer. Lorena’s dedication motivates Nikki to help where she can. Lorena mentions how great Nikki is at building rapport with the Sales Maven Society. Together, the community of the Sales Maven Society is bringing the best out of each other. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] - Welcome, and thank you for listening! [01:35] - Lorena Klingel introduces herself, and Learn to Flourish, her learning program development business. [03:17] - Lorena shares the value Learn to Flourish offers clients, especially with the virtual training provided for planning for an online program. [06:02] - Learn to Flourish works with corporations and small business owners to create individual content, from courses to games. [08:22] - Lorena talks about how the team helps clients to figure out the approach for each project. [10:17] - Lorena shares her story about the proposal she requested Nikki’s guidance. [12:48] - Listen to the main features of the proposal for the client Lorena really wanted to impress. [14:53] - Invest the time, energy, and money to create an easy “yes”. [16:48] - Show the proposal in a way that allows clients to realize the huge value they can receive through the deal. [19:22] - Happily, Lorena shares what she felt about getting a “yes” from her dream client. [21:17] - Lorena says she created a template from this proposal for her future partnerships. [23:56] - Nikki thanks Lorena, and asks Lorena to share what she likes about the Sales Maven Society. [26:38] - Lorena continues to gush over Nikk’s ability to build rapport with her community. [28:13] - Lorena reveals that she prepared a special gift for the Sales Maven Society. [31:01] - People prefer to learn on digital platforms. Hear Lorena’s thoughts on the trend that was driven by the pandemic. [33:04] - One of the biggest factors to learning is the motivation factor. [34:14] - Thank you for listening. I am so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Lorena: Learn to Flourish LinkedIn
8/2/2021 • 36 minutes, 58 seconds
Bringing Your Worldview Into Your Business Without Polarizing Your Audience with Carol Cox: Mastering Excellence Series
Sharing your worldview with the audience of your business means you incorporate the causes and perspectives you value into the parts of the business your audience will interact with. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. This is the second episode in the “Mastering Excellence” series. Once you understand the structure of excellence, you can apply it to your life or business to achieve similar results. Today, hear an experienced entrepreneur give advice on how to bring your worldview into your business without polarizing your audience on this episode of the Sales Maven Show. Carol Cox is the founder of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. Carol is host of the weekly 5-star rated Speaking Your Brand® podcast and during election seasons serves as a Democratic political analyst on TV news. Carol was named as one of Orlando's Women of the Year in 2021 and has been featured in Forbes. Through her company and content, her mission is to empower more women to find and use their voice, to tell the stories that need to be told, and to activate ideas for change. Carol walks her talk, and speaks from a place of credibility, as she transparently infuses her take on the current happenings of the world into her business. She is always in her head reflecting on the thoughts of the different lives people experience. In her eyes, everyone is a role model. Humans have an instinct to mimic actions and mindsets that they find favorable or beneficial. Carol finds that sharing a worldview can be inspirational, or thought-provoking, to the point that the audience is moved to learn more. Sometimes when you are silent for so long, speaking about a worldview can catch your audience off guard. Such situations can cause people to be lost on how to react. Carol encourages you to talk about your worldview regularly, so it won’t be as big of a leap for you or your audience. A worldview is not only about politics and strong opinions; your worldview also includes beliefs, passions, and preferences. Carol suggests you start sharing whatever is comfortable for you. Then, step a little past that line to provide value for yourself and your audience. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] - Welcome, and thank you for listening! [02:08] - Carol Cox is a regular listener of the Sales Maven Show. Carol and Nikki reminisce about working together over the years. [04:21] - Carol says that what you share may be something your audience was waiting to hear. [07:06] - Living 99% of her life in her head, Carol explains what she pays attention to, and the content she consumes. [09:18] - Know what’s going on in the world, and then ask questions about the situations. [11:53] - What are Carol’s goals when weaving together her worldview and her business? [13:44] - Carol talks about her thoughts on the podcast episode she conducted as a response to the George Floyd protests. [16:44] - If you want to bring your worldview into business, make a conscious effort to include it regularly. Invite your audience to learn with you. [18:48] - Carol explains what feedback helps her know that the worldview she shares is meeting her goals. [21:25] - What kind of content are you putting out into the world that brings balance between your business and your worldview? [23:01] - Carol offers questions to help you find ideas on what causes you can share with your audience. Then, she expresses her thoughts on if the job is ever complete. [25:21] - Carol admits she does resist being in the spotlight of her brand. [28:35] - How does Carol celebrate her wins? What would people be surprised to know about Carol? [30:46] - Carol shares a free workbook about putting your worldview into business. [32:16] - Thank you for listening. I am so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Carol: Email: carolcox@speakingyourbrand.com Instagram Twitter LinkedIn
7/26/2021 • 34 minutes, 10 seconds
Creating A Safe Space In Sales: On-air coaching call with Jenn Trinidad
Find out how to build trust with uncertain prospects that seem to abandon their interest in moving forward with you. Your very own sales maven, Nikki, is here to offer tips, techniques, and strategies to master your sales conversations. She’ll be taking you with her as she gives live coaching advice to a client. Listen to real examples and strategies for getting prospects to complete the sales process on this episode of the Sales Maven Show. Today’s episode is an on-air coaching call with a member of the Sales Maven Society, Jenn Trinidad. She is calling in from Honolulu, HI where she operates her digital business. Jenn runs a website called budgetdivas.com, which is a membership site for women interested in budget tips and financial freedom. Her business was inspired by her own journey of paying off $90k of debt in four years, with $41k of the $90k debt being paid in that last year. Jenn uses her expertise to help women manage their finances, and helps women hit goals quicker than expected. Jenn shares her pillars of finance and budgeting to create a good structure for money management. Not only does she help format the organization of finance and budgeting, she also makes a point to work on the mindset around how to interact with money. A key factor she talks about is being aware of the numbers. For example, a client originally predicted that they would complete their debt payment in 2023, and Jenn was able to create a plan that would complete the payment in 2021. Understandably, Jenn is absolutely confident in the value she provides, but she noticed that some prospects weren’t moving past their initial interest in her service. Nikki talks Jenn through how to get prospects through the sales staircase after initiating their curiosity. The conversation needs to focus on asking effective questions that lead prospects to engage with a service, as well as creating safety for prospects so they feel that they can comfortably reveal the most useful information for helping Jenn provide value to the prospect. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome, and thank you for listening! [00:53] Today, our on-air coaching call is with Jenn Trinidad. [02:25] Jenn’s service started from her own story of paying off $90k of debt. [03:58] Being observant and managing mindset obstacles changes the possibilities in how you can accomplish your budget goals. [06:11] Imagine the freeing feeling of hitting your goals quicker than you anticipated. [07:42] Jenn wants to discuss how to get prospects through the sales staircase after initiating their curiosity. [08:25] In the journey from curiosity to sale, follow the curiosity phase with an invitation. [10:51] Set a scheduled time when you are together with the prospect; that means “in the moment” you are talking. [13:23] Nikki talks about the questions that lead prospects to engage with a service. [16:13] Deal with uncertainty in prospects by giving assurance, and relieving the pressure of obligation. [19:02] Nikki gives an example of what happens when reconnecting with prospects that did not move forward. [22:07] Figure out what kind of content you can create that ties back to your main service, and amplifies your message. [24:25] Consider creating safety for prospects, in case they are experiencing embarrassment. [27:07] Nikki gives a hack for talking honestly without feeling too transparent. [28:47] Emphasize your ability to help prospects see the blind spots you can address by using mindful language. [30:20] Nikki and Jenn agree that financial literacy would be great to learn earlier in life. [32:45] You should aim to complete the invitation and create safety for prospects. [33:54] Nikki explains that money doesn’t need to be an uncomfortable topic. [35:31] Jenn shares what she likes about the Sales Maven Society, and shares details about her membership site. [37:49] Thank you for listening. I am so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jenn: Budget Divas Instagram | Podcast
7/19/2021 • 39 minutes, 32 seconds
Creating A Membership Offer: On-Air Coaching Call
Make the sales call you want without feeling sleazy or pushy. Your very own sales maven, Nikki, is here to offer tips, techniques, and strategies to master your sales conversations. She’ll be taking you with her as she gives live coaching. Learn about energy management in a corporate setting, and building community on this episode of the Sales Maven Show. Today’s coaching call is an on-air coaching call with one of the Sales Maven society members, Lisa Liszcz. Currently, her life’s work is her business Liszcz Consulting based in Houston, TX. Lisa connects with mid-career professional and executive women who don’t feel the same enthusiasm around their career that they once had, but are looking for more. Lisa found that women in corporations are burned out by the time they are years into their career. Recognizing this she decided to offer her skills to get women inspired again. Lisa is successful in her own right, but always learning. She is focused on building an online community to give the people she works with a place to support each other. Setting up a community is one way she plans to change the culture around masculine and feminine energy. She personally has an idea of Feminine Emergence where shifts in corporate and personal life allow people to embrace the balance of masculine and feminine energy. In our coaching call, Lisa shares that she observed how corporate settings and communities both tend to ignore the larger picture of sales and connecting. There is a part of the process that takes other stakeholders and how they are impacted into consideration. In Lisa’s mind, this showed the need for a balance of masculine and feminine. She really emphasizes how feminine energy is a nurturing, collaborative, and more contextual energy or focus, which can take organizations to the next level through balance and integration. Sometimes we have to live our lessons in increments. Lisa teaches women how to get back into the reservoirs of energy they let go of or devalued. Being someone who walks the talk, Lisa empathizes with the journey since she went down a similar path. After getting to understand Lisa’s work, we talk about actionable strategies to start building community. As the call continues, the discussion covers choosing a platform, community culture, and building behavior in a community. Nikki gives personal stories to share the lessons she learned firsthand. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome, and thank you for listening! [01:03] Our guest today, Lisa Liszcz, tells us about her mission and current aims. [03:22] Lisa explains the purpose behind the idea of Feminine Emergence, which is also the name of her book. [05:49] Finding ways to balance the masculine and feminine serves us better than shutting that down. [08:22] There is a larger picture of sales and connecting with consumers that is not valued in corporate or our communities. [10:20] If you’re tired and burned out it’s because you have reservoirs of energy that you haven’t tapped into. [12:07] When you get down to the core of alignment, these words will come up over and over. [13:52] Being so removed from your core disconnects you from guidance. [16:12] Nikki listens to Lisa’s requests for the call, and where the ideas are at the moment. [17:48] Community culture for a membership site should be decided earlier to attract members. [20:48] Nikki shares different ways to create member engagement based on what you want and the platform you use. [23:35] Nikki answers how she drips her content each month. [26:08] Nikki explains why she changed her approach, and no longer drips content. She says what she aims for instead. [27:57] Content can be broken down into smaller chunks to fit into the audience’s daily life. [30:48] Giving people an option to implement the information improves the success of the members and community. [32:23] Allow people the opportunity to learn by being the observer. [35:12] Lisa shares her experience about being in the Sales Maven community, which is mostly confidence and mindset. [37:23] Lisa tells you where you can find her if you want to connect. [40:06] Thank you for listening. I am so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Lisa: Lisa Liszcz FE Feminine Emergence Elemental Energy Quiz
7/12/2021 • 40 minutes, 41 seconds
Closing Sales with Discovery Calls: A Sales Success Story with Casey Gromer
Nikki is celebrating another sales success story with a member of the Sales Maven Society, Casey Gromer. Since the last time she was on the show, Casey has started a new company and a new podcast. Casey is back to share some of her successes and how she has taken the nuggets of great information from Nikki and the Sales Maven Society to grow her business substantially on this episode of the Sales Maven Show. Casey shares that the single most impactful change she has made from working with Nikki has been her discovery call process. Casey believes that when she first started working with Nikki, her discovery calls were, in her words, a ‘dumpster fire.’ After working with Nikki, she knows what to listen for and the questions to ask, so she hears what is happening in their businesses. Now she closes most of her discovery calls with some kind of sale. Casey shares that the group itself, connecting to other women and talking about sales strategies in real-life terms, is one benefit she has received from being a part of the Sales Maven Society. The Sales Advisory Board is priceless, and she is so happy to be part of the group. Are you ready to ignite your sales and build your confidence like Casey did? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:21] Welcome back to the show, Casey! [01:49] Casey shares about her business and how she is doing today. [04:02] What is the indicator that you need a fractional integrator? [05:49] Casey talks about how she responds when people tell her they can’t grow their business anymore because they just can’t work any harder. [08:11] Casey speaks about how people typically work with her and her team. [11:02] Listen as Casey shares how they determine who their ideal female client is. [14:33] Casey discusses what she learned from Nikki and how she has taken that information and grown her business substantially. [16:44] Casey changed some of her services once she understood what women were looking for when they had discovery calls. [18:29] Another significant thing about discovery calls is that you can tell when a client won’t be a good fit. [21:01] Nikki is thrilled to see Casey step into a leadership role and help women. [22:35] Casey shares one benefit from being a part of the Sales Maven Society. [26:24] Thank you for being on the show! [26:51] What has been the most meaningful and or useful of the meeting today? Is Nikki’s question of the week. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Episode 11: How to Create Opportunity with Strategic Partners Find Casey: She-Suite Boutique Female Founders Breaking Boundaries Podcast
7/5/2021 • 28 minutes, 51 seconds
Misunderstood Sales Strategies & How This Costs Your Business
Today Nikki is discussing the misunderstood sales strategies she is seeing and how this can affect your business. Nikki is giving her perspective on these strategies and hopes this episode will have you approaching your sales conversations a little differently, plus much more on this episode of the Sales Maven Show. Have you been told not to post your pricing? Listen as Nikki shares why she believes this strategy only works for you and not for your client or prospect. Another misunderstood strategy is that sales are in the follow-up. Nikki says it isn't just about the follow-up, your message needs to be on point, and it needs to reach people that need what you are offering; otherwise, you will only get crickets. If you want to hear why Nikki believes you need to be careful using the strategy of sales is a numbers game, you will want to listen to this episode. Do you know the difference between marketing and sales? Marketing is to bring leads into your business, while sales are to close those leads, so the strategy of spending more money on marketing and you will close more sales doesn't work unless you know how to close the sale. The last very misunderstood concept that Nikki talks about that makes her cringe is the concept of focusing on a client's pain points. Listen as Nikki shares what the concept actually means and why it should never be used in your marketing or sales conversations. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:44] Welcome, and thank you for listening! [01:18] Shout out to Faithann Fun, who left a very sweet Five Star review! [03:11] The first misunderstood strategy is not putting pricing out in the marketplace. [07:01] Sales are in the follow-up is another misunderstood strategy. [09:25] Listen as Nikki shares why the strategy of sales is a numbers game is misunderstood. [12:08] Build your email list but build it with ideal clients. [13:44] Never take no for an answer is another one Nikki wishes would go away. [15:45] Spend more marketing on it, and you will close more sales. [18:17] Just because someone has a background in marketing or branding, they can teach you how to sell. [20:11] The last misunderstood strategy is to focus on the pain points. [23:31] Nikki talks about where she gets the ideas for her episodes. [24:52] How often do you struggle with…..is a way to word a question instead of asking what their pain points are. [26:14] Thank you for listening. I am so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Selling The Complete Solution with Amber Peterson Buying Signals in Sales - How to Recognize and Act on Them
6/28/2021 • 27 minutes, 4 seconds
Implementing Ideas to Generate Revenue - Mastering Excellence with Shane Sams
Today's episode is a little different; it's the first in a series she is launching called Mastering Excellence. Nikki's guest today is Shane Sams, the host of The Flipped Lifestyle Podcast and the Founder of FlippedLifestyle.com. Listen as Nikki asks Shane some questions she pulled from an NLP modeling project to tap into Shane's brain and talk about his process for mastering excellence, plus much more on this episode of the Sales Maven Show. Listen as Shane shares how he turns ideas into money and why he says until he can make someone vote with their wallet, it's not a good idea; it's just a plan. Before you spend a bunch of time and money on something, ask people if they would buy it. Shane discusses how his team works and what each person does to keep the train rolling while leaving him with some unstructured time to sit down with a notepad to figure out new ideas. "I'm not trying to get rich quick; I'm trying to get rich forever." Shane discusses his goals when implementing ideas and why it's not important to wait until you have a detailed sales page to get your idea out there. Shane shares how he knows he's achieved his goal when implementing an idea to generate revenue. If one person buys it, then other people will also buy it. Shane also discusses the seven phases of building a membership site. Shane shares when he knows it's time to stop and move on to something else and who inspires him. He says that he and his wife celebrate big wins by moving on to the next big idea, but they also like to spend time in Mexico. Shane's favorite sport is youth cheerleading, and when he was in high school, he always hung out with the nerds. Shane is so inspiring, and he drops nuggets of brilliance through this entire episode, so believe me when I say you don't want to miss one second of what Shane Sams shares. In This Episode: [02:33] Welcome to the show, Shane! [05:40] The topic they are talking about is Shane's ability to have an idea and quickly turn it around and make money from it. [06:42] Shane speaks about the idea and how he turned it into a course that has made hundreds of thousands of dollars. [09:01] Shane says until he can make someone vote with their wallet, it's not a good idea; it's just a plan. [10:37] Nikki asks, what would I have to do to think like you, have an idea, get someone to vote with their wallet and then turn around and make money off of it? [10:50] Shane shares how he comes up with his ideas. [13:43] You have to plan space at the beginning of the day; otherwise, your ideas will get bogged down under daily stuff. [16:09] Shane speaks about his goal when he implements his ideas and how he starts at the end and moves forward. [18:42] If the offer and product are good enough, it won't matter if you have a detailed offer at first; just get it out there. [19:37] "I'm not trying to get rich quick; I'm trying to get rich forever." [21:05] How do you know you've achieved your goal when implementing an idea that generates revenue? [23:32] "Don't fall in love with your ideas; fall in love with the proof of your idea." [24:21] Shane shares the seven phases of building a membership site. [26:57] Shane says his job is to figure out what people need. [29:16] How do you know it's time to go all-in on an idea? [30:02] When something feels overwhelming and exciting, that's when he goes all-in on something. [33:38] Shane talks about when he knows it's time to stop and move on to something else. [36:44] Shane speaks about working his way by networking instead of buying his way in. [39:02] "The only way your next better opportunity will come is by you doing something." [44:56] Shane, who inspires you? [46:38] How do you celebrate your wins? Shane says by moving on to the next big idea. [48:34] People would be surprised to know that Shane's favorite sport is youth cheerleading, and his favorite people to hang out with in high school were the nerds. [50:55] The Live events are the most exciting things that are going on in his business right now. [55:03] Thank you for being on the show! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Shane: Shane’s Website The Flipped Lifestyle Podcast The Shane Sam’s Show podcast Facebook | Twitter | Instagram 30-Day Free Trial
6/21/2021 • 55 minutes, 25 seconds
How She Closed Millions in Sales: A Sales Success Story
Today, Nikki is celebrating another sales success story with a member of the Sales Maven Society, Kylie Cantu. Kylie is a performance-driven sales professional with a stellar record of connecting with customers and driving remarkable product and service sales. During her first strategy session with Nikki, Kylie's struggle was that she didn't know how to open doors or how to build relationships over the phone. Listen as they discuss how Nikki helped her and her success since then, plus much more on this episode of the Sales Maven Show. Nikki's suggestion was to ask her client to send an introduction email to a prospective client that she couldn't seem to connect with. Once Kylie built the relationship with the client and school district, it led to more sales. It opened the door for Kylie to serve the Virginia Beach area with Interactive Flat Panels in all the school districts, which netted her millions in sales. Kylie has an innate ability to commit to implementing what she learns, and because of that ability, she has had amazing successes. The things she learned from that first training with Nikki are strategies she still uses today, and she says that everything Nikki has taught her has led her to where she is today in her career. Kylie looks back and reviews Nikki's teaching resources when she gets stuck and doesn't know how to move forward. Kylie shares that some benefits of being a member of the Sales Maven Society are having access to Nikki, revisiting the teaching resources, and Nikki's strategies. Nikki's sales strategies differ from the old traditional ones that are taught to most sales personnel. Are you ready to ignite your sales and build your own confidence like Kylie did? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:04] Welcome to the show, Kylie! [01:38] Kylie shares her background and how she and Nikki met. [04:28] After training with Nikki, she was determined that Nikki would be her mentor. [06:20] Kylie speaks about what she is doing now in her career. [07:45] Kylie talks about the first strategy session she had with Nikki. [09:03] After reaching out to a client and not getting a response, Nikki asked her to ask her client to send an introduction email. [11:37] Once the relationship with the client and school district was built, she was able to open the door in Virginia Beach for Interactive Flat Panels. [14:07] She became a resource for the client and helped him with what he needed. [16:02] Kylie is an implementer, and she takes everything Nikki teaches and says and implements for amazing successes. [19:20] Kylie is still learning and is committed to her success. [20:27] What would you tell someone coming up and who wants to grow in sales? [23:10] Kylie shares what her thought process is when she is trying to open doors. [26:33] What do you believe is a benefit of having access to the Sales Maven Society? [28:30] Thank you for being here, Kylie! [28:46] The question of the week is, “What prompted you to take action on this now?” Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Kylie: Email
6/14/2021 • 31 minutes, 1 second
Using Stories When Podcast Guesting to Attract Clients: An On-Air Coaching Call
Nikki's guest for this On-Air Coaching Call is Geraldine Carter. Geraldine is the owner of She Thinks Big Coaching, where she helps her clients build and price services that will reduce workload while increasing revenue. Listen as she asks for Nikki's help with stories and talking points for a podcast tour she is going on. As usual, Nikki is on point with her answer on this episode of the Sales Maven Show. Nikki suggests that Geraldine first find a key point that she will be speaking about and think of a story of a client that she recently helped around this key point. You can interject this story when you bring up the point and then share the results they received once they implemented what you had discussed. Nikki suggests starting the story by talking about how CPAs can get overwhelmed and overlook the money they could save their clients and then share the example of how you had several overwhelmed clients that implemented this and were able to bring in large amounts of money once CPAs can identify what they are overlooking in their business. "We have coaches because everyone has blind spots." Geraldine is asking Nikki what phrases she should stay away from so that she doesn't make her clients feel embarrassed. Nikki suggests she remark on how common this situation is and the need for coaches to identify the blind spots and find ways to bring money into the business while serving their clients at a much higher level. Nikki also points out that Geraldine needs to take the time to tell these stories when she is a guest on a podcast because usually, it gets the host more engaged, and they ask more in-depth questions. Tell the story in a way that sounds like you are telling it for the first time and the listeners' benefit. Geraldine shares that if she had to pick one benefit of being part of the Sales Maven Society, it's that she gets the right answers to her questions fast. She says that it saves so much time, second-guessing, bandwidth, and focus. She can just move on with things because she has the answer. Do you need answers to your questions fast? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:02] Welcome to the show, Geraldine! [01:33] Geraldine shares her background and her business. [03:05] Geraldine talks about her podcast and how her clients find her. [04:46] Nikki says that Geraldine provides exceptional value in tiny little pieces of content she regularly puts out. [07:06] Nikki believes it is very important to stay in front of your email list. [08:17] Geraldine needs Nikki's support for stories and talking points for a podcast tour she is going on. [09:41] Nikki suggests looking at the topic she is speaking on and finding the key points and then think of a client she helped around this same topic. [12:22] Geraldine shares an exercise she takes her clients through. [15:20] Nikki shares how she would lay out this story. [17:28] Nikki talks about sharing the process and an impactful story. [19:46] Sometimes, people feel pressured when a guest on a podcast. Take the time to share your stories because sometimes the host gets more engaged. [20:58] Nikki shares some things to remember when you tell stories. [23:02] Nikki speaks about ways to plant seeds. [25:10] Nikki talks about ways for Geraldine to pitch her relevant podcast episodes without making it sound like she is in sales mode. [28:35] "You don't have to plant seeds every single time you answer a question, but you do want to plant seeds more often than not." [31:05] Geraldine discusses the seeds she believes will be the most important to drop. [32:27] Nikki shares how Geraldine can drop in a seed around her custom one-on-one coaching for an accelerated four-month program. [36:00] Nikki gives her some language when she is on a podcast that might be different from what she is used to. [37:11] Geraldine shares a story that shows another issue she is having around doing things a non-traditional way versus the traditional way. [39:10] Nikki speaks about how she would word the story. [42:24] Tell your stories as often as you can and pay attention to how people respond to them. [47:53] Congrats on the new website, and good luck on your podcast tour. [48:21] What has been one benefit for you of being a member of the Sales Maven Society? [50:53] Nikki shares her question for this week. Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Episode 59 - Storytelling in Business: How to Get Started Find Geraldine: She Thinks Big Smart Strategy for CPA’s Podcast LinkedIn | Email Episode 101 - How a CPA Can Raise Prices with Confidence Episode 106 - Better Pricing Strategies for Accountants: Stop Billing by the Hour with Jonathan Stark
6/7/2021 • 54 minutes, 12 seconds
Using Social Media For Business Development: A Sales Success Story
Today, Nikki is celebrating another sales success story with a member of the Sales Maven Society, Karen Rae. Karen is the founder of Fave Lifestyles, a lifestyle brand and community for women to amplify their expertise to the community seeking the resources to create their Fave life. Fave is a place for women in business to shine! Listen as they discuss the significant results Karen has gotten from implementing the things she and Nikki have worked on, plus much more on this episode of the Sales Maven Show. Originally Karen came to Nikki for help with engaging with women in her online community without sounding salesy and instead becoming a resource for them. Nikki helped her by flipping the script and teaching her how to change her mindset on how to help and serve someone. She learned how to make the women she wanted to help the center of the conversation and engage by coming up with strategic questions. Karen shares the results she has seen since she implemented the script that Nikki suggested. Karen also talks about how successful she has been at moving people from a DM to a live conversation to actually becoming one of the experts in the community. This is allowing her to now have conversations to identify whether or not it makes sense for this person’s business as well as for Fave to offer them the opportunity to be an expert. Nikki believes Karen is a great example of implementation and seeing the results of it. She went from being a stay-at-home mom to building a business and went out of her way to understand what works for her and how to be willing to change things up. Karen says that what has really helped her is Nikki’s year of asking questions. She had never felt comfortable asking questions until Nikki told her it was ok to ask questions in business. Nikki knows you can pretty much say or ask anybody anything as long as you phrase it correctly. Karen says that the number one biggest benefit for her of being a member of the Sales Maven Society has been the confidence she has gained. She was so scared to get out there and chat with people because she didn’t know what to say or how to say it. But because of the gentle, beautiful words that are talked about in the different scenarios and how to create those conversations have given her the confidence to talk to people. Are you ready to ignite your sales and build your own confidence? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:03] Welcome to the show, Karen! [01:23] Nikki speaks about why she wanted to do this episode. [03:12] Karen shares how women can work with her membership community. [06:12] Karen speaks about how her community differs from other communities. [08:20] Karen discusses the issue she had that she and Nikki worked on together. [11:16] How to move them from a DM into having a live conversation about becoming one of the experts was also something they worked on. [12:49] Nikki talks about the three things they decided were most important for what Karen was trying to accomplish. [14:30] Karen shares that what has really helped her is Nikki’s year of the questions. [16:20] Nikki believes Karen has done a great job of implementing the changes they discussed. [18:57] Karen is still working on asking the questions to identify what the customer’s struggle is. [19:51] It’s not about being perfect; it’s about building rapport. [21:28] Asking how you can be a resource for someone isn’t a generic throwaway line; it should only be used sincerely. [23:44] What has one benefit been for you, being a member of the Sales Maven Society? [25:14] Today’s question is; of the ways we’ve talked about working together, which one are you most interested in learning about? Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Karen: Fave Lifestyles Email 5 Easy Steps to Amplify Your Expertise a Free downloadable for you! https://www.subscribepage.com/amplifysocial
5/31/2021 • 27 minutes, 29 seconds
Business Success Plan, How to Turn A Negative into A Positive
Today Nikki is sharing how to turn negatives into positives in your sales conversations. She is going to give some examples of things that often come up in sales conversations that are perceived as negative and hopefully show you how to turn it around to make it positive and, along the way, give you some new language to use in your sales conversations, plus much more on this episode of the Sales Maven Show. Listen as Nikki shares three situations that often come up during your sales conversations that may bring up some fear. The first one is when someone is asking you to do something you don’t offer. Nikki shares how she recently handled a situation just like this and the language she used to turn it into a positive. She isn’t afraid to tell clients she doesn’t offer something but always tells them what she does offers. The second situation is when someone brings up a negative experience they previously had. This is a buying signal and a chance for you to turn it into a positive. Never dive into the pit with them by adding any negative opinions. Just say you are sorry and tell them what they can expect when they work with you. Are you doing something in your business that you really don’t want to do even though you know it’s an important component of what you do? Nikki says one way to turn this negative into a positive is to add it into a package, raise your rate on the package, and incentivize your client to do it themselves. That way, your client feels like they are getting a discount if they do it themselves, but if they still want you to do it, you are being compensated for it. The foundation of everything Nikki teaches and how to be successful in sales is about building rapport. It is best to always be making rapport deposits in your bank account with everyone you come in contact with instead of making withdrawals. Want to learn more about how to build rapport? Nikki wants to invite you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:44] Welcome, and thank you for listening! [01:31] Shout out for a very nice review from theleadr. [02:56] Listen as Nikki shares the first situation as negative in a sales conversation. [05:04] Nikki knows that when she works with clients, they get huge value, so she has no issue telling them when she doesn’t offer something. [07:32] Be ready to say that isn’t something I provide, but tell them what you can do. [09:24] The second situation is when someone brings up a negative experience. [11:36] Nikki talks about a situation she experienced recently, where her content was being taught by someone else. [14:31] Don’t hire sales coaches that have sold nothing and don’t have real-world experience in sales. [16:09] Nikki talks about how she helped a client and how the client contacted her recently and shared that she still uses what she learned. [18:48] Nikki shares a mistake she sees people do in their business. [21:15] Language and the way you position something to the client matters. [22:45] Building rapport is the basis of everything that Nikki teaches. [23:53] When your answer is no to something, you need to state no as a fact. [25:05] The question Nikki picked for this week is; where are you in the decision-making process, and would you like to move forward with working together? [28:21] Thank you so much for listening! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Selling The Complete Solution with Amber Peterson Buying Signals in Sales - How to Recognize and Act on Them
5/24/2021 • 29 minutes, 7 seconds
Building An Email List Through Speaking: A Sales Success Story
Nikki is celebrating a sales success story today with a member of the Sales Maven Society, Niki Ramirez. Niki is the founder and principal consultant at HR Answers, a human resource consulting firm that specializes in providing support and HR guidance to small business leaders. Listen as Niki shares the challenge she came to Nikki with around her speaking engagements and how to connect with people to create a future sale, plus much more on this episode of the Sales Maven Show. Nikki helped Niki follow a process in preparing the people who were in her sessions to be ready for an offer at the end by sprinkling in important information language as a lead-up to the offer. Nikki believes that it's important to plant seeds while still following the rules of no selling from the stage, allowing people to take the next step with you. Niki shares that once they determined her strategy, she invited people to join the list and join her community. She says that 18 to 20 percent of the people at her conferences sign up to be on her mailing list, and she has also implemented donating to a local charity for every person who signs up to her email list. Then she makes a blanket donation to the charity. Niki also talks about Nikki's advice to have different offers ready to meet a prospective client's needs. Niki believes some benefits she has received from being a part of the Sales Maven Society are that it has made it so that she doesn't have to think about what to ask because there are so many smart people already asking the questions. Having access to the materials, recorded training, and the how-tos have made it so that she can make a checklist of things she is working on to improve her techniques is another big plus. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:04] Welcome to the show, Nikki! [01:31] Niki shares her background, business, and what she does for her clients. [04:40] Niki believes that HR departments are overwhelmed, which is why her business is important. [05:25] How do your clients typically find you? [08:09] Niki believes that connecting with people is the only way to succeed in any business. [09:05] Niki shares the challenge that she and Nikki worked on around her speaking engagements and how to connect with them to create a future sale. [11:32] Nikki speaks about how to plant seeds and still follow the rules and allow people to take the next step with you. [13:40] Niki discusses donating to a local charity at every conference she speaks at. [15:52] Nikki feels like she gave Niki a grain of rice, and she took it and planted a rice field. [19:30] What is one benefit to you of being in the Sales Maven Society group? [23:17] Today's question is, should we go ahead and schedule a time for our next meeting? Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Niki: HR Answers Email | LinkedIn
5/17/2021 • 25 minutes, 30 seconds
Pricing Options: An On-Air Coaching Call with Jill Shroyer
Nikki's guest for this On-Air Coaching Call is Jill Shroyer. Jill is a Sales Maven Society member and the owner of Expedition HR Consulting. Jill loves dealing with sticky situations, so she helps her clients fix their situations and prevent anything sticky in the future. She needs Nikki's support around creating some custom offers and the rates she should charge for them since they aren't part of her usual offerings. Of course, Nikki is on point with her answer on this episode of the Sales Maven Show. Nikki says that as our businesses grow, we find that we have pieces or parts of what we offer that are valuable to a client without getting the full package. It is often necessary to create custom packages or even an à la carte menu with these kinds of DIY clients. Sometimes you have to test the market to find the pricing sweet spot and see what the market will pay for the new bundle. Jill loves Nikki's idea of charging a lower rate for the bundle during an email campaign to test the market and likes how that could translate down the road into more sales when she adds more to the bundle. Jill doesn't usually sell through her email list, so she will have to train her list to look for the offers. Nikki also wants Jill to set up a conversion email sequence because you can't just send out a one and done email, there has to be follow up emails for special offers. If you missed Nikki's Conversion Email Sequence Masterclass, let her know, she might put out a special offer for the videos with enough interest. Jill would also like Nikki's input on when to know that you are priced too high or if you just haven't reached your ideal client. Nikki shares that doing the testing is important, and sometimes it's just a gut check and seeing if you would feel resentful if you charged less, and if you would, then that would be a case of bless and release. But you might also not have reached the right level of your ideal client because if they are new, they might not be able to spend what you are asking even if they want to. Jill says that getting Nikki's response on items that are posted on the site is one of the major benefits she has received from being a member of the Sales Maven Society. The caliber of people in the society is amazing, these are high-quality people, so they add real value when they comment as well. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:01] Welcome to the show, Jill! [02:00] Jill shares a little about her business and who she serves. [04:57] She speaks about two programs her company offers to clients. [08:47] Jill needs Nikki's help with creating custom offers and pricing them appropriately. [11:20] Jill discusses the pricing and procedures for the packages that she has already set up. [13:00] Nikki digs into what Jill believes someone would pay for the bundle of documents that she has for hiring employees. [15:20] Nikki says that once you sell five at a given price, raise your price. [17:20] Don't be afraid to sell something and then offer something else right away. [18:52] Nikki asks if Jill is signed up for her Conversion Email Sequence Masterclass. [21:41] Nikki discusses the research she has done with email sequences and uses the same sequences for every offer. [23:27] You will know if the offer works if they buy it. [24:14] How do I know if it's priced too high or if they just weren't my ideal client? [27:11] Think about your specialty and what they need from you. Those are the people you want to put the offers in the marketplace for. [29:44] Nikki spoke about someone on her email list for three years before she bought. [33:00] Have you ever wondered what happens when you push the unsubscribe button? [33:38] Jill shares one benefit she has received from being a member of the Sales Maven Society. [36:46] Jill, thank you for being on the show! [37:19] When someone declines your offer, ask why they declined in a curious voice and see what they say. Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jill Shroyer: Expedition HR Consultants Email | Instagram
5/10/2021 • 39 minutes, 33 seconds
Questions To Ask Yourself In The Decision Making Process
Nikki is excited to bring you this episode of the Sales Maven podcast. Today’s conversation is around how to have a strategy for making better business decisions. When deciding about doing something or signing up for something, we often get told to think about things from the perspective of our return on investment (ROI). Listen, as Nikki shares some questions to ask yourself to help you make better business decisions and get the best return on opportunity (ROO) possible. Nikki shares the following seven questions to help you make better business decisions when an opportunity presents itself. Do you need or want the experience? Are you willing to invest the time and effort to do the follow-through needed? Will you be discouraged if you don’t close immediate business? What will you be giving up to pursue this activity? What steps can you take to minimize the risk of the previous question? What is there to gain by saying yes to this opportunity? What steps can you take to maximize achieving the best-case scenario? Take some time to really go through the questions and answer them when you are making decisions. You may find that you will say no to things that you might have been tempted to say yes to. You will probably be glad that you went through this exercise, and you may even find that you are going to start saying yes to things you might have said no to because you are looking at them from a different perspective. Do you want to learn more about how to apply questions to your sales conversations? You are invited to join the Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she’ll provide answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [01:13] Have you signed up for resources available for podcast listeners? Go to Sales Maven; once you click in there, it will take you to a page with a free gift from Nikki. [02:06] Shout out to Tracy Warren for the five-star review! [04:15] Nikki speaks about the first time she heard about return on opportunity or ROO. [06:48] Nikki shares that her books are not a moneymaker, so putting out her third book, The Selling Staircase, was a big investment. [09:20] If you don’t see an ROI on something, step back and look for the ROO. [12:29] Do I want and or need the experience? [13:38] Are you willing to invest the time and effort to do the follow-up needed on whatever the opportunity is? [17:16] Will you be discouraged if you don’t close immediate business? [20:26] What will you be giving up to pursue this activity? [23:03] What steps can you take to minimize the risk for the question above? [26:20] What is there to gain by saying yes to this opportunity? [30:04] Nikki shares an opportunity; she said yes to that; although she didn’t have a financial benefit at the time, it has brought a lot to her business since. [32:35] What steps can you take to maximize achieving the best-case scenario? [35:08] Take time to run through these questions when you have a decision to make that you aren’t sure of. [36:19] The question of the week is, what if anything has this cost you so far by not moving forward on this? Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
5/3/2021 • 38 minutes, 8 seconds
You’re Right & Now You’ve Lost A Client
“Do you like to be right?” Nikki is excited to bring you this episode of the Sales Maven podcast. She shares some stories, and some techniques for you to think about in your conversations. You may find some new ways to think about your communication and have some new language to go with it. “Sometimes being right isn’t the best thing.” It’s all about the relationship, and whether being right is helping the relationship or hurting it. You don’t want to push clients or customers away by shaming them because, as Brene Brown says, “If shaming worked, she would be the first person in line to do it.” This idea of being right, does it really serve you or does it cost you clients? Nikki wants you to start to notice the places where you feel compelled to point out where you are right, and someone else is wrong, catch yourself and decide how it serves the relationship. Ready to learn more? Do you want to learn more about how to apply questions to your sales conversations? You are invited to join the Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she’ll provide answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [01:22] Shout out to Mary Beth Simon for the five-star review. [02:51] Do you like to be right? Even if it costs you a client? [04:19] Nikki shares a story about a time she was placing an order. [07:26] Shaming doesn’t work, so why do it. [08:06] Nikki tells a story when she and her husband were at a hotel, and their key wouldn’t work. [11:01] The response from the hotel was, you probably didn’t do it right. [13:54] The only thing that was accomplished was they would never stay at that particular hotel again. [15:53] In your own business, where are those places you are so adamant that you are right and want to point it out to the person? [16:42] Nikki says that she has seen this issue in service-based business is when there is a creative component to what they provide. [19:42] Nikki speaks about an offer she did recently, where she had complaints from people who purchased and how she responded. [21:49] Listen as Nikki talks about a subtle situation she was involved in, where she used backtracking. [24:50] This idea of being right, does it serve you, or does it cost you, clients? [26:02] Nikki’s question for this episode is, how would you prefer to have this resolved? [27:16] Nikki is going to do a training on this question inside the Sales Maven Society. [28:29] Thank you for listening! Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Public Speaking and How to Monetize it: An On Air Coaching Call with Mary Beth Simon.
4/26/2021 • 29 minutes, 21 seconds
Ask Questions: How to Do it When You’re Being Talked At - On Air Coaching Call
Nikki's guest for this On-Air Coaching Call is Brandy Searcy. Brandy is a Sales Maven Society member and the creator of the product line Rain Organica. Brandy needs Nikki's support when she is in a situation where she is selling and purchasing. What amount of selling she should do versus asking questions to be sure it is the right fit for her brand. Listen to Nikki's answer on this episode of the Sales Maven Show. Nikki suggests Brandy has a set list of questions prepared. She needs the answers to decide if this is the right rep firm to sell her products and be prepared with a small product line presentation with the history and why it's such a unique product line. You don't want to go in desperate for the job, so there should be a fifty fifty balance of why your product line is right for them while figuring out if their firm is right for you, and you should interview no less than three to five firms before you decide which firm is right for you. Brandy felt like there was information she needed, but because the salesperson kept talking over her and acting like she had the answers to all the questions before Brandy could ask them, she didn’t get what she needed out of the meeting. Brandy didn’t feel like the salesperson was trying to build any rapport and that her product would be just one of many, which Nikki says should be a red flag. Brandy says there are so many benefits of being in the Sales Maven Society. In addition to the feedback Nikki provides, the treasure trove of videos and worksheets that are available to society members is enormous, and the community and caliber of members are unprecedented. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:02] Welcome to the show, Brandy! [01:17] Brandy shares her background and the products she created. [03:00] Brandy talks about her product line and her philosophy around skincare. [06:15] "If you can make it simple, it's better." [07:40] Brandy believes it's all about keeping your skin healthy. [09:47] Brandy shares why she reached out to Nikki for coaching. [11:55] Nikki suggests she arrive with a prepared list of questions and product presentation. [14:14] Nikki says it's like a job interview, and you don't want to go in being desperate for the job. [15:38] Brandy speaks about having a list of questions, but she didn't feel like they were the right questions. [16:30] Nikki throws out some questions that she would want to know about the rep firm. [19:25] Nikki would ask, what is your go-to strategy to get new products out to your existing customers from the relationships you already have? [22:15] Brandy felt like, during her call, she was seeking information but didn't know how to get it. [26:13] Nikki wants her to understand when you are in these situations, rapport goes both ways; it's not just your job. [28:55] Nikki suggests Brandy do the NLP mandala training in the Sales Maven Society training center. [30:25] If anyone makes you feel like you should be grateful that they will rep your product, it's not a good fit. [33:07] Brandy believes that communication and sales are not her strong suits. [35:53] What is one benefit of being in the Sales Maven Society? [40:03] Thank you so much for being on the show! [41:00] This week's question is, have you made a decision one way or the other about working together, and would you please let me know your decision? Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Brandy Searcy Rain Organica The Alchemy of Things Podcast
4/19/2021 • 43 minutes, 36 seconds
What To Say When Asked To Trade Services
How do you feel about trading services? Nikki is really curious to find out who has traded services and how it worked out, especially if you have a strong opinion about it. The purpose of today's episode is to give you some possible language to use when someone asks you to trade services so that you are prepared and know how you want to respond, plus much more on this episode of the Sales Maven Show. Nikki believes that when someone asks to trade services with you, they are trying to sell you something because you have to be willing and find value in whatever they are offering in the trade. It's a big deal to trade if the thing you are trading for doesn't bring any value to you, and sometimes people feel like they got the short end of the stick. It's okay to say no, but it's also okay to ask. Nikki says to be confident in your response, and she shares some possible responses you could offer. The first one is, thank you for asking, I don't trade for services, but I would be happy to earn your business. Another response might be: thank you for asking. As much as I appreciate what you offer, it's not a great fit for me. Listen in to hear the other responses Nikki gives that can open the door to other business. Do you need more support around sales language? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [02:24] Nikki wants to share the language of what to say when you are asked to trade services. [03:00] Nikki shares that her family has a small business, and they were proponents of trading services. [04:20] Today, it is very uncommon for Nikki to trade services. [05:05] One very important thing is to have a dose of clarity around trading services. [06:45] Think about if this is something you are willing to pay for; if not, then don't trade with them. [08:26] The first potential response might be thank you for asking, but I don't trade for services, but it would be my honor to earn your business. [09:18] Thank you for asking. As much as I appreciate what you offer, it's not a great fit for me. When you are ready to work together as a paying client, I would love to work with you. [10:14] Your aim with these responses is to say them confidently and wait and see what they say. [12:10] It's super important to think about how you will respond when this situation comes up. [12:55] This week's question is asking someone, "What would it take to earn your business?" [15:341] Come join the Sales Maven Society and use code 47trial to get your first month for $47. [16:34] Thank you for listening! Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
4/12/2021 • 16 minutes, 51 seconds
Storytelling In Business: How To Get Started
"In sales, storytelling is such a powerful technique." and "Storytelling brings your content to life." These are just two examples of why Nikki believes that storytelling is so important. Listen as Nikki shares how to use story in your business and how to use story to sell, plus much more on this Sales Maven Show episode. "The idea is getting to a place where you feel comfortable that you have some stories in your back pocket, and you can whip them out whenever you need to." Nikki shares how she fell in love with storytelling at a storytelling class in the Redwood Forest with her friend Stacy and why she believes storytelling is the language of the brain. One advantage of telling a story is that people will put themselves into the context of the story, and it makes it easier for them to take the next step with you when they can find themselves in the story. You don't memorize the story; you get the bones of the story, and you do the best telling of it you can. When you tell your story to a client, if it doesn't land, then change it up. Nikki believes there are four types of stories you should be on the lookout for. The expertise story is a story that demonstrates your credibility and knowledge. The second is the surprise benefit story, an unintended positive outcome. Chunking sideways is the third type, and the last type is the “so-what” story. The so-what stories are the bigger stories that demonstrate the transformation that happens for people. Do you need more support around stories? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [01:08] Rainorganica left a five-star review! Thank you! [03:50] In sales, storytelling is such a powerful technique. [05:31] By working story into your conversations with people, it helps at a much deeper level. [07:47] What are the stories that you tell? [10:30] There is hunger in the world, and the hunger is for a story is something that Nikki's NLP teacher says. [12:11] When you tell a story, people find themselves in the story. [15:01] Telling a story takes practice, tell a story out loud to yourself and make sure it has a beginning, middle, and end. [16:25] One tip to telling a good story is picking a story and taking it for a walk. [18:11] Nikki is always on the hunt for a good story. [19:03] What is an example of that applies to my work? Ask yourself this question when you are on the lookout for a story. [21:43] The expertise story is one of the four types of stories you should be on the lookout for. [24:52] Chunking sideways is the third type of story. [27:30] What are your so what stories from your client work? [27:55] If you need more help with stories, sign up for Nikki's Masterclass. [30:07] Nikki shares her question of the week. [32:40] Nikki would love to hear your feedback from this episode; please connect with her on social media. [33:13] Thank you so much for listening! Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
4/5/2021 • 33 minutes, 30 seconds
Evergreen Classes How to Offer & Sell Them: On-Air Coaching Call
Today, Nikki's guest is Mridu Parik, a Sales Maven Society member whose goal in life is to help working women wake up with a plan so they can conquer all their demands while staying focused. Mridu needs Nikki's help in taking her two or three times a year group program and making it into a year-long evergreen program, plus much more on this episode of the Sales Maven podcast. Listen as Nikki shares some reasons why having clients at different levels of the program can be a good thing and how having an offer at the end of the program to continue working with you is beneficial. Nikki also discusses converting clients and giving a time-sensitive bonus offer with reminder emails to increase awareness of your programs. Nikki discusses some evergreen strategies, why it's good to use the same content month to month, and finding out what converts clients. Trying to sign up people to a long-term program can be detrimental because most people have trouble with even short-term commitments. Nikki wants Mridu to end each of her podcast episodes with a call to action. It can be the same content because you might be speaking to people who had never listened to your podcast before or just never really paid attention until they were ready to act. Mridu shares that she loves being a part of the Sales Maven Society because the caliber of people is amazing, but her most favorite part is when Nikki is asked to rewrite members' sales questions and how she helps anyone who needs help with sales language, she learns so much from this. Do you want to know how to use your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00! In This Episode: [01:04] Welcome to the show, Mridu! [01:39] Mridu shares what she does and who she helps. [02:19] How do clients work with you? [03:14] Mridu speaks about what she needs Nikki's support with today. [05:32] Mridu describes the program and the way it might need to be restructured. [07:05] Nikki shares the value of having people at different levels of the program. [08:04] Nikki discusses having an offer at the end of the program to have them continue work with Mridu. [09:38] What are you doing now in your launches that are converting clients? [10:44] Creating a sense of urgency with a bonus offer that has a three-day expiration. [12:14] On day three, send a reminder that it is the last day to sign up. [13:25] Nikki believes there has to be some kind of recurring promotional piece to it. [14:32] Nikki shares the email sequence she uses right before training. [16:38] Nikki gives Mridu some suggestions for an evergreen strategy. [18:24] When you use the same content every month, you are targeting new business. [19:34] Are you building our email list every month? [21:51] Nikki speaks about working with a client recently. [23:04] Nikki shares some suggestions on bonuses that Mridu could use. [26:07] Getting people to sign up for an extensive program can be detrimental. [27:44] What is one benefit you've received by being a member of the Sales Maven Society? [30:20] Nikki says to make sure that Mridu uses her podcast to leave the listeners with a call to action. [32:24] Thank you for being on the show! [32:46] The question of the week is, What has been your biggest struggle regarding productivity? Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Mridu: Life is Organized Productivity on Purpose Free Resources Facebook | Instagram
3/29/2021 • 35 minutes, 4 seconds
Conversion Email Sequences: Sales Success Story
It was such a blast discussing Cognomovement with mother-daughter dynamic duo Liz Larson and Leah Larson! They talk about their roles within the company and how the company came to be, such as how Liz implemented a sales program as a sales trainer in the car business and was then a neurolinguistic practitioner after that car dealership closed. Now co-developer and lead trainer of Cognomovement's Research and Development department, Liz spends some time explaining what she does today and what types of resources that Cognomovement offers people. Cognomovement utilizes a revolutionary therapy technique that moves toward trying to solve problems such as fears and phobias, relationship issues, low energy and low creative output, inability to concentrate, and so much more – not by working with the mind but rather by working with the body! Liz's daughter Leah is the business manager of Cognomovement, taking care of email marketing and social media, and she discusses what that has been like. She also describes her email sequencing role and what that has been like for her, and both of them enthusiastically discuss Cognomovement and the importance of pre-framing. They, for example, offer a free weekly event at the end of which they make an offer. Liz and Leah also touch my heart by enthusing over what working with me at the Sales Maven Society has been like and what they have learned from working with me. Liz, for example, says that her work for her went from being a chore to being exciting and how even though she and Leah thought that they were doing well at the beginning, what I taught them and helped them build was still beneficial to them. The love and respect are mutual. Liz and Leah are changing the world and changing lives and are constantly testing the limits of what's possible for the betterment of humanity. I hope that you'll check out Cognomovement! You’re invited to join Nikki’s Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [0:42] – Nikki welcomes us to this episode of the podcast and introduces the topic of this episode – a sales success story from Liz Larson and Leah Larson. [1:27] – Liz gives us some background information about herself, such as how she has a background in sales in the car business and then became a neurolinguistic practitioner. [3:05] – Leah explains her role at Cognomovement, detailing how she is the business manager. [3:51] – Liz describes her relationship with Bill Mckenna, the founder of Cognomovement, and how he founded the company. [6:26] – We learn what the benefits are of Cognomovement and what types of people would be interested in what they offer. [8:55] – Liz details how people who might be interested in Cognomovement start the process of getting involved in it and what different types of services that Cognomovement offers. [11:50] – We learn that Cognomovement has acupuncture doctors, therapists, and people who are interested in self-help and healing. [13:59] – Liz talks about what success has looked like for Cognomovement. [15:41] – We learn about Gaia TV, an alternative streaming service. [16:13] – Leah explains the dynamic of their mother-daughter partnership and the large following that their YouTube profile has garnered. [18:38] – Leah describes her email sequencing role. [20:51] – Liz compares their startup process to having used training wheels. [23:01] – Nikki advises that when sending an email out to a list, we shouldn't address the entire list but rather address it as if you're talking to one person. [24:05] – Liz discusses how selling was at first a chore but that now it is exciting and explains why. [26:31] – We learn about how Nikki helped Liz and Leah and how Liz learned to pre-frame when selling. [28:14] – Liz narrates the process of having to completely rebuild their website and relaunch their business. [29:41] – Leah details what working with Nikki was like and what they gained from working with her. [31:31] – Liz offers her own insight regarding what working with Nikki was like. [33:16] – Nikki praises Liz's and Leah's work and details what working with them was like. [35:31] – Liz stresses how important that it is for her to consider and create goals around what's possible. [38:08] – Liz and Leah share what they have gained from being members of the Sales Maven Society. [40:49] – Leah shares with us how we can get in touch with them online. [41:54] – Liz mentions their free ebook Suffering Is Optional, which is available on their Cognomovement website. [42:38] – Nikki brings the episode to closure by offering a question with which you can open emails and offers a coupon code to join Sales Maven Society. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Liz & Leah: Cognomovement Gaia Facebook | Twitter | Instagram
3/22/2021 • 44 minutes, 49 seconds
How to Compose Thoughtful Communication for Connection Requests
Today is the one-year anniversary of the Sales Maven Podcast, and Nikki is doing something special to thank you for listening. Her guest today is Melina Palmer of The Brainy Business podcast, Nikki's go-to podcast. Melina is an amazing person, a brilliant business owner, and Nikki's favorite podcaster of all time. Nikki and Melina discuss what you should and shouldn't do when sending emails to someone you really want to connect with. Instead of sending a canned email to hundreds of people, concentrate on sending one to a few to people that you feel will be a good connection for you, that you want to learn from, and pay attention to the details of the email and make sure your language is on par. "Your message and your communication with people should be thoughtful." Pay attention to the words you use, what you say, and what others read can be taken differently. It's your job when sending a communication to make it useful for the person you are sending it to. Read your messages from the reader's perspective; it will pay dividends in so many ways. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [02:01] Welcome to the show, Melina! [03:45] Melina shares about her background, her business, and her podcast. [06:46] Nikki talks about what she loves about Melina's podcast. [08:34] Melina says the things that come naturally to you are the things that set you apart from everyone else. [10:39] Melina speaks about teaching at Texas A&M. [12:43] Melina learned relationship selling from Nikki. [15:35] Melina shares an example of a bad email she received. [17:41] Nikki says it was a missed opportunity to build rapport and had no authenticity. [19:11] Melina talks about her podcast's full name and how clear it is when people haven't listened to her show. [21:21] Nikki says, pay attention, stop buying lists; they give you bad information. [23:26] Melina thinks that sending a thoughtful message to five is much better than sending a hundred spam emails to the world. [26:10] Nikki calls this the shotgun approach to sales. [27:33] Nikki talks about an email she received this week. [28:28] Melina says that she gets a dozen podcast interview pitches constantly. [31:19] Nikki shares an Ad she received she wants to pick Melina's brain about. [34:23] Melina speaks about an Ad she also received. [37:30] Ask them to take a step; if they are serious, they will do it. [39:29] Your messages and your communication with people should be thoughtful. [41:30] Melina shares an email she received from her boss when she was in corporate. [43:12] Nikki suggests you read your messages from the reader's perspective. [46:28] Melina, thank you so much for being here and celebrating with Nikki. [48:24] Nikki shares her question of the week. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Melina: The Brainy Business BE Thoughtful Revolution The Brainy Business Podcast Courses Facebook | Twitter | Instagram | YouTube
3/15/2021 • 49 minutes, 20 seconds
Sales Mindset & The Multiple Perspectives You Need To Be Successful
"Sales is not something you do to somebody; it's something you do with somebody." Sales is about the other person, and at times, you need to become an expert at understanding the multiple perspectives involved in a sales discussion. So listen for Nikki's strategies on sales mindset and perspectives and much more on this Sales Maven Show episode. There are three perspectives that are critical that allow you to put yourself in this place and look at things from these different perspectives because when you can do that, new information is revealed to you. The first of the three perspectives is self, that's how you show up in a conversation. The second perspective is other: the person you are in a conversation with, and the third is the observer, the eagle-eye view of the conversation. Learning what these three perspectives do and how they show up in a conversation and how to use it to your advantage can make it easier to earn someone's business. Listen as Nikki does a deep dive into each of these perspectives and how to use them to your advantage. "Learning how to move through perspectives is one of those things that will take your sales conversations to the next level." Be careful about being stuck in one, you don't always want to be in the other perspective, it's not a good place to stay. You also don't want to get stuck in the observer perspective, it can be dangerous because you're not engaging the way the person needs, you're not showing up in that self version that person needs to decide to hire you. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [01:11] Thank you, LMctolentire, for the five-star review! [03:03] Nikki shares why the word genius makes her laugh. [03:31] Let's get into multiple perspectives. [04:28] The first of the three perspectives is self. [04:52] The second perspective is other. [05:15] The third is the observer. [06:11] Very few people can think of a situation from all three perspectives. [07:36] Nikki shares a story about her NLP teacher. [09:49] Let's talk about the idea of self and then being able to put yourself in the other person's shoes. [11:00] What is it like for other people to be in conversation with you? [13:11] Nikki gives her VIP clients an assignment that involves using self, other, and observer perspectives. [14:56] Nikki shares some examples of getting stuck in the self-perspective when things aren't going well. [17:01] Learning to move through perspectives will allow you to take your sales conversation to the next level. [17:42] Nikki shares a situation she faced recently where it was very helpful to use different perspectives. [21:18] Multiple perspectives can help in your personal life as well as your professional. [23:23] The question of the week is, what if anything could I do to make it easier for this person to stay in conversation with me? Is the question of the week. Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
3/8/2021 • 25 minutes, 45 seconds
How To Use Voxer As A Top Tier Add On: On-Air Coaching Call
Do you know how to use LinkedIn? Are you using it correctly? Today, Nikki's guest is Louise Brogan of The Social Bee from Belfast in Northern Ireland. Louise is a LinkedIn consultant and podcast host of LinkedIn with Louise, and her passion is teaching people how to use LinkedIn for business. Louise is asking for Nikki's support in building her retainer client offer to grow her business in 2021, plus much more on this episode of the Sales Maven podcast. Nikki says that a client doesn't know what they don't know, so if you are not offering ongoing sessions above and beyond the VIP package, you could be doing them a disservice. It's important to be there to help them when things come up. Nikki speaks about the different tiers Louise could implement that will encompass everything she is trying to accomplish. Would you find value in having a LinkedIn expert a click away? One thing that Nikki suggests is adding a Voxer package to Louise's VIP offer. Louise can put whatever parameters she wants and can use discretion on who is allowed the access. Louise could call this a premium package because there is value in having a LinkedIn expert just a Voxer click away. Louise says the biggest benefit to her of the Sales Maven Society is Nikki's interaction and the quick responses she gives to the members. Louise also believes she learns as much from other people's questions as she does from her own. Do you want to know how to use your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00! In This Episode: [01:09] Welcome to the show, Louise! [01:24] Louise shares her background, her business, and what she does. [03:00] How do you work with people, and what is the benefit of hiring you to help with LinkedIn? [06:13] Louise speaks about her work training corporate teams in how to use LinkedIn. [08:01] What is the biggest mistake people are making on LinkedIn today? [11:33] Louise discusses what she would like Nikki's help with today. [13:45] Louise speaks about a done-for-you service offer and connecting with the right clients. [15:02] Nikki believes Louise needs a higher tier package: the VIP day plus some ongoing sessions. [16:36] Nikki speaks about this approach being easier for clients to digest. [18:28] Nikki shares some things she has been offering in her VIP packages. [19:52] Nikki suggests some ways to put parameters around a Voxer package. [22:42] Nikki shares how she decides who to offer the Voxer access to. [25:00] Voxer is much more convenient than email. [25:46] Nikki says that Louise's offers need to be refined. [27:37] Really recommend what you know the client needs. [28:08] Louise shares a funny story with Nikki about trusting your gut. [30:51] Nikki speaks about a prospective client that didn't show up for discovery calls, and when she got on the call with her, she was drinking. [32:08] As a Sales Maven Society member, what is one benefit you have received? [34:00] Louise shares a tip for contacting people on LinkedIn. [34:34] Thank you for being on the show! [35:10] What have you already tried? It is a question you should ask during your discovery calls. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Louise: The Social Bee LinkedIn with Louise podcast LinkedIn
3/1/2021 • 37 minutes, 2 seconds
Offering Discounts To Your Customers
"When it comes to discounts, there needs to be a balance of power." Today we are talking discounts, those discounts you make to your existing clients, and the discounts you put out to your list. Discounts, some people love them, some people hate them, let's see how you feel about them by the end of this episode. So listen for Nikki's strategies plus much more on this episode of the Sales Maven Show. Nikki shares that the balance of power in a sales relationship or when giving discounts is very important. Nikki is a fan of giving discounts as long as they benefit her in some way. When someone asks for a discount, you need to consider three things; does this discount make sense? Can I get something in return by saying yes, and does it feel right to me? If not, say no. Do you have people tell you to stop putting pricing on your website? Listen as Nikki shares why she disagrees with this and why she believes putting pricing on your website is important. As consumers, we love to take advantage of deals, and we expect to find prices. Have you thought about adding a bonus instead of a discount if saying discount bothers you? Do what feels right to you. Nikki believes that if you aren't selling to your list regularly, they forget about who you are and what you offer, so don't be afraid to put offers out. Focus on the people who are ready to buy from you right now and put that offer out to them. Don't hold yourself back or worry about what people say you should or shouldn't do in your business. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [01:31] Shout out to another five-star review from dancing house momma. [03:08] Nikki speaks about the balancing of power. [05:24] Nikki loves when people ask for a discount because she sees it as a buying signal. [06:05] Nikki shares why she recorded this episode. [07:21] Nikki speaks about why she doesn't agree with people who say don't devalue your offers. [10:05] Nikki feels very strongly that you should have pricing on your website. [12:19] Most people will not remember the offer you put out last month, but they are ready for the offer you will put out this month. [14:00] People can choose to opt-out if they don't want your offers. [15:01] Focus on the people who are ready to buy from you now. [16:43] Our brains are lazy, and if you don't put a decision in front of somebody, they won't hire you. [17:26] Your question for the day is, is this something you would be interested in? [19:06] When you become a member of the Sales Maven Society, she will have more training around this question. [20:38] Thank you for listening! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
2/22/2021 • 20 minutes, 58 seconds
Effective Project Timeline Tips To Get Deliverables Quickly and Get Paid Sooner: On-Air Coaching Call
Do you ever struggle to get clients to take action so you can finish a project and receive your final payment? Today, Nikki's guest is K'ai Roberts Fu, a member of the Sales Maven Society and the owner of Magnus Media Group Video Production, a mobile video production company. K'ai is asking for Nikki's help navigating content creation, marketing, and promotional offers in a constantly changing environment and what she can do to coach people into finishing a project, plus much more on this episode of the Sales Maven podcast. Nikki starts by suggesting ways for K'ai to approach clients about ways she can of service to them. Nikki believes that since K'ai is so shy, if she starts by asking questions, it might make it easier to get a conversation started to highlight how she can help them promote their business. Nikki wants K'ai to treat her business just like she would any other business in the community that she recommends, and it's okay to be proud of what she does. It's not bragging; it's a statement of what is. Nikki also gives K'ai some insights into getting projects completed by blocking time on the client's calendar to get each stage of the project completed. When a client doesn't finish their portion of the project on time, they usually don't block time to complete the task. So if you handle their calendar, it should make getting the needed information easier. K'ai shares that being a part of the group and getting feedback is one of the biggest benefits she receives from being a Sales Maven Society member. She says that when she saw the way Nikki offers suggestions for the member's emails and gives feedback along with the other members, she realized how wonderful it is. Do you want to know how to use your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00! In This Episode: [01:04] Welcome to the show, Kai! [01:14] K'ai shares her business and what she does. [02:14] K'ai discusses how they have been able to continue doing business remotely. [05:00] K'ai can't wait for live events to get started up again. [06:54] K'ai speaks about how Nikki can support her today. [08:15] Nikki encourages K'ai to pay attention to ways to share with clients ways to use their business. [09:45] Nikki shares some places that might need virtual tours to allow them to show venues. [12:08] K'ai says that she is so introverted that it makes it difficult for her to talk to people about being of service to them. [13:06] Nikki believes a good way to start a conversation is to start with a question. [15:45] Nikki wants K'ai to think of her business like any other business they highlight. [17:20] Nikki talks about mapping across and finding out ways to pour love out on your own business like you do other businesses in the area. [19:16] K'ai also is looking for ways to incentivize clients. [20:01] Nikki shares how it's important to make things easy for the client. [20:42] Nikki says you will walk them through their calendar with you and block out time to get things done. [22:13] K'ai loves these suggestions and gives examples from her own experience. [22:54] The client needs to be as committed to the project as you are. [25:20] Nikki shares an example with a client of hers. [28:08] We can only help the people who are ready to be helped at the moment. [29:57] What has been one benefit to you of being a Sales Maven Society member? [32:08] Thank you for saying yes to being on the show! [32:46] The question of the day is, what would be interesting for you to know? [35:10] Thank you for listening! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find K’ai: Magnus Media Group Video Production Free On Camera Tips Schedule a free consultation
2/15/2021 • 35 minutes, 20 seconds
How To Gracefully Help Clients Get To The Point
When’s the last time you were working with a client and they were so caught up in telling you the story behind their question that you ran out of time? Nikki shares some tips and techniques on helping prospects and clients get to the point quickly and succinctly so that you can focus on the things they need your support for. You can also use this as a technique to help you wrap up a conversation. Nikki shares that this particular technique and the language structure she gives today around this topic is because we are all struggling to find time. So listen for Nikki’s strategies plus much more on this episode of the Sales Maven Show. How you say something is almost more important than what you actually say. Make sure you don’t use an aggressive tone when asking them if they would be willing to share the three most important things they need support with today. Getting clarity on what the client needs can help move the conversation along when they get wrapped up in the story they are sharing. Nikki is sharing this technique today in hopes that it will be a great rapport builder with your clients and that it will be a way for you to have more clarity on how to interrupt gracefully and direct conversation for the sake of time and so that you can deliver on what you promised to somebody. Nikki is doing a deeper dive into this topic in the Sales Maven Society and if you are not already a member, Nikki would love to see you there. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [03:10] Nikki shares why she believes this topic can be a little controversial. [04:08] Relationship first, rapport always. [05:56] Do you hate to be late for anything? [07:54] Nikki speaks about the ‘in time’ people. [09:43] Nikki shares the question of the week and digs into it. [12:14] Nikki gives a softer language you can use to redirect someone. [14:24] Listen, as Nikki talks about another thing to say if you have limited time. [16:15] This is a technique Nikki has used many times while still keeping the rapport with her clients. [17:44] Nikki will share a deeper dive into this subject in the Sales Maven Society, so if you aren’t a member, what’s stopping you? [19:28] Thank you so much for listening! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
2/8/2021 • 20 minutes, 6 seconds
How To Explain Your Business Pivot To Clients: On-Air Coaching Call
Nikki's guest today is Cori Myka, a member of the Sales Maven Society and a former VIP client. Cori is the owner of the Orca Swim School, an online program that lays the foundation of learning and change for adult non-swimmers that starts before they get to the pool. Cori needs Nikki's help to show the Orca Swim School clients how she can help them in her new offering as a life coach, plus much more on this episode of the Sales Maven podcast. "Mindset is the key," Nikki suggests using language that shows how the process they used to overcome the fear of swimming can be used in other aspects of their lives. Cori defines life coaching as taking people through a process to figure out how the individual steps happen. Nikki wants Cori to think about planting seeds when she has the opportunity, make connections for people, put a structure together that she can teach without giving a ton of how and a lot of the what. Nikki also wants Cori to continue to put herself out there and find ways to inspire her instructors to get onboard with planting seeds about life coaching. Cori believes the benefits she receives from being part of the Sales Maven Society are being able to check in with the amazing people in the group and how Nikki makes her feel genuinely welcome, cared for, and seen in the society. Are you ready to connect with amazing professionals? Do you want to know how to utilize your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00! In This Episode: [01:09] Welcome to the show, Cori! [01:26] Cori shares about her businesses and what she does. [03:47] Cori loves the feeling of helping people when they are facing challenges. [05:18] 46% of people don't know how to swim or are afraid of the water. [07:38] What other areas in a person's life would they benefit from working with you? [10:30] Cori shares why she needs Nikki's help. [12:03] Nikki shares some suggestions on using the language in the testimonials she already has. [14:16] Maybe promoting the idea of overcoming fear in other aspects of their lives, not just from swimming. [16:22] Nikki says to break it down and plant the seeds around the process. [17:24] Nikki loves structure and loves to teach the structure of the step-by-step approach. [19:31] Cori likes the idea of education or reminding the people that it is a process. [20:30] Nikki shares some language that Cori can use. [22:24] Nikki suggests giving Cori's swim instructors incentives to plant seeds about the life coaching program. [24:35] Nikki discusses ways to get Cori's message out to expand her visibility. [26:50] Sometimes, we dream way too small. [28:08] Nikki recaps what she wants Cori to do. [29:44] Cori shares some benefits of being a part of The Sales Maven Society. [34:07] Thank you for being on the show! [35:02] Nikki shares the question she wants you to ask someone. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Cori: Orca Swim School Cori@Orcaswimschool.com LinkedIn
2/1/2021 • 36 minutes, 38 seconds
Value Based Pricing with Lori Vella - A Sales Success Story
Are you slowing down the process of helping your clients by not taking their money on the call? On this episode of the Sales Maven podcast, Nikki and her guest Lori Vella, a private VIP client, and Sales Maven Society member, discuss her sales success story. Lori needed help with her processes, her pricing, and her mindset around charging for her services. After working with Nikki, her company is now on the fast track, and the growth has been mind-blowing. Listen, as Nikki tells us that when you allow people to pay for your services, you are giving them a gift of getting what they want and need. Once Lori changed her mindset, she exceeded her main goal within the first month. Lori believes that because of Nikki, she was able to take her shaky little hobby and make it a legit business that is bringing in a steady income. Nikki also discusses showing up in a way that will attract your ideal client. Nikki shares that the client you were marketing to when you first started might not be the same client you want as your business grows, and at that point, you have to pivot and change up your marketing plan. Lori believes that she has learned from working with Nikki that she has value in her services and in herself and that people are ok with paying her money to take it to the next level. Don't be afraid to help people; make it easy on them by asking them to enter a contract and taking their payment. Are you ready to change your mindset? Do you want to learn more about the questions that will open doors for you? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:07] Welcome to the show, Lori! [01:57] Lori shares her business and who she serves. [04:11] Lori discusses the catalyst for starting her own business. [07:24] Listen, as Lori speaks about the things that were holding her back before she started working with Nikki. [09:25] Lori talks about the VIP session she had with Nikki and what they discussed. [12:11] Nikki shares that most people have issues with their mindset around pricing their offers. [14:09] Lori speaks about feeling that asking people for money was negative in her mind. [16:15] When you allow for money to pay for your services, you give them a gift of getting what they really want and need. [18:41] Within one month, Lori surpassed the goal she set for herself. [20:59] Lori believes Nikki has taken her business from a shaky one to a legit business, bringing in a steady income. [21:31] Nikki says that Lori is a great implementer because she took everything they have talked about and implemented it into her business. [25:07] What piece of advice would you give someone who wants to take their hobby to the next level? [27:01] Nikki speaks about showing up in a way that will attract your ideal client. [29:46] Lori says that she learned from Nikki that she was marketing to the wrong people. [32:24] Nikki believes Lori shows up in a video she shows as a strong, powerful woman attorney that is going to get it done. [36:51] What's the one thing that you have received the most impact on from working with Nikki? [39:12] Thank you so much for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn l Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Lori: Law Office of Lori Vella Free Estate Planning Organizer Email
1/25/2021 • 41 minutes, 33 seconds
Public Speaking and How to Monetize It: On-Air Coaching Call
Have you ever used Nikki's strive five list at a conference? Today, Nikki's guest is Mary Beth Simon, Founder of Niche Partnership Consulting and a Sales Maven Society Member. Mary Beth is asking Nikki for help to maximize her sales interactions with the attendees at a conference they have asked her to speak at, plus much more on this episode of the Sales Maven podcast. Listen, as Nikki shares some strategies with Mary Beth about selling without being overly pushy as the opportunities arise. Nikki also believes that it is important when speaking at an event that you are gracious and welcoming to everyone you come in contact with because you never know when you might get a buying signal from an attendee. Nikki shares her strive five list and 3-2-1 networking technique with Mary Beth and discusses some examples of how using these have helped position her to gain clients and opportunities. When speaking, it's important to weave some success stories into your speech to plant seeds and then follow through after the talk with people who are interested and want to learn more. Mary Beth shares one benefit she has gained from being a member of the Sales Maven Society is a new group of resources. She loves having consistent access to people she already knows and ones she doesn't. Mary Beth feels like she can trust the people because they are in Nikki's community. Do you need sales resources to discover how to grow your business? If you find value in this podcast and want to ignite your sales, Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for only $27.00! In This Episode: [01:09] Welcome to the show, Mary Beth! [01:28] Mary Beth shares about her business and who she serves. [03:46] Mary Beth speaks about the catalyst for starting her business. [06:15] Listen as Mary Beth discusses how clients work with her. [07:49] Mary Beth needs Nikki's help to prepare for a speaking engagement and maximize her sales interactions with the attendees. [09:36] Nikki speaks about being strategic when using these opportunities to sell without being overly pushy. [10:27] Attendees start to elevate speakers and want attention from them. [11:01] Nikki suggests that you be really welcoming and gracious to anyone you come in contact with. [11:58] From the time you get off that plane at the event, you are on. [13:01] Be on the lookout for buying signals when you are talking to people. [13:52] Nikki speaks about her strive five list. [15:03] Nikki explains her networking technique called 3-2-1. [18:04] Nikki shares a story about what happened when she used her strive five. [19:48] When speaking, it's great to pre-frame with an opportunity for an offer or an invitation to approach. [21:39] Nikki believes it is very important to weave success stories into your talk. [22:35] If you have the opportunity to do a Q&A, it's a great place to plant seeds. [24:10] Mary Beth talks about adding a strategy session to her packages for clients who just want to ask some questions. [25:49] Nikki believes that strategy sessions are a good way for clients to dip their toes in the water. [27:34] Mary Beth doesn't believe that people can get through her process without a coach. [30:15] Nikki offers a bonus when someone signs up for a year of the Sales Maven Society. [33:21] What has been one benefit of being a member of the Sales Maven society for you? [34:35] Mary Beth offers a free gift for anyone who texts the word Kit to 33777. [35:02] Thank you so much for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Mary Beth: Niche Partnership Consulting Facebook | LinkedIn
1/18/2021 • 36 minutes, 46 seconds
Upselling Strategies - A Sales Success Story
Do you recognize buying signals even if the person wasn't intentionally giving you one? On this episode of Your Sales Maven podcast, Nikki and her guest Jamie Van Cuyk, Owner and Lead Strategist of Growing Your Team and longtime Sales Maven Society member, discuss Nikki's input on an email that made it easy for a client to say yes to the package that was an upgrade from what she originally thought she needed. "The meaning of your communication is based on the results you get." Nikki supported Jamie by helping her perfect the wording on an email that addressed the needs of her client. Nikki believes that one of the most important tools you can have is to know how to craft an email that speaks directly to the person you are contacting; the right language can make or break a sale. Jamie believes that the most beneficial thing about being a part of the Sales Maven Society is identifying bad pitches when they come her way. Knowing when someone has put some effort behind their pitch because they are really interested is something she is so thankful to have learned from Nikki and the Sales Maven Society. Are you ready to get involved with people who know what you need? Do you want to learn more about the questions that will open doors for you? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:13] Welcome to the show, Jamie! [01:33] Jamie shares about her business and what they do. [02:58] Jamie discusses her packages and how she works with clients. [05:24] Jamie speaks about writing the job description for her clients to enable them to hire the person they need. [07:59] Growing Your Team provides reusable documentation that can be beneficial down the road. [11:00] Jamie shares the situation she was in when she asked for assistance from Nikki. [12:52] Jamie went through the Sales Maven Society to run an email by Nikki to make sure the language was where it needed to be for the client to give an easy yes. [15:01] Jamie speaks about what happened once her client received the email. [16:54] Nikki shares that sometimes it's just easier to send an email without putting a lot of thought into it. [17:24] The meaning of your communication is based on the response you get. [18:35] Nikki says the words you choose matter. [19:58] Nikki speaks about reading emails from the perspective of the reader. [21:56] Jamie shares some advice for someone who is a strong writer but has issues with sales communications. [23:56] What is one thing that has proven beneficial from being a part of the Sales Maven Society? [24:53] Jamie chats about her podcast Growing Your Business. [27:07] Thank you for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn l Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jamie: Growing Your Team Email Growing Your Team Podcast LinkedIn
1/11/2021 • 29 minutes, 18 seconds
LinkedIn Connections Best Practices for Selling
Do you go straight for the hard sell with your LinkedIn connections? Listen, as Nikki shares some tips on best practices for using LinkedIn, specifically around making connections and selling to people through your messages, plus much more on this episode of the Sales Maven Show. "If you really want to have a conversation with somebody in a LinkedIn connection, don't tell them what you hope or want for them." Nikki breaks down a message she received on LinkedIn and shares how to tweak it to get the attention of the person you are trying to connect with. Nikki believes that sales isn't something you do to someone, it's something you do with someone. Listen, as Nikki discusses the language she would have suggested to a private client or someone in the Sales Maven Society if they would have asked her before sending a message like this out to their contacts. Nikki hopes that this will make you take a step back before you hit send. Be sure that the message you are sending out is elevating and lifting people up, make it personal and collaborative, and take the time to make your messages more relevant to the reader. Do you want to learn more about the questions that will open doors for you? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:44] Welcome to the show! [01:27] Shout out to a listener in Canada for a five-star review. [04:05] Nikki discusses how to make sure your messages on LinkedIn are received better. [05:37] Nikki speaks about testing a message she received in the Sales Maven Society as a learning experience. [08:37] Nikki reads a message she received that she believes is lazy and condescending. [10:57] Nikki breaks down the message sentence by sentence. [12:36] The way to talk with people and build rapport is to ask questions. [12:48] "Sales isn't something you do to someone; sales is something you do with somebody." [13:12] Nikki reads the next section of the message and says, don't tell someone you don't have a plan. [15:10] This message is a generic message and is known as the shotgun approach. [17:26] Nikki says there was no question at the end of the message; it was a statement. [18:18] If you want to build rapport with people, don't make demands, ask questions. [20:59] Nikki reads how she would have suggested wording for the message if a client had brought this message to her before sending it out. [23:43] Do you like Nikki's approach better? Which would you use? [25:37] Nikki has decided that 2021 is going to be the year of the question. [27:05] The question for today is; is that something you would be open to having a conversation about? [30:00] Thank you so much for listening to the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn l Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
1/4/2021 • 30 minutes, 28 seconds
Selling The Complete Solution: On-Air Coaching Call
"People that are coming to you want you to be the expert; they want you to recommend what they need to get the results they want." Today, Nikki's guest is Amber Peterson, Founder and CEO of Pinwheel Strategic Marketing and a Sales Maven Society member. Amber needs Nikki's support around selling her clients the whole scope around their Pinterest funnel, not just her services on Pinterest and more on this episode of the Sales Maven podcast. Listen as Nikki gives her insights and suggestions to Amber on how to frame her offers, so she starts with the top package and works her way down, always keeping her client's needs at the forefront. Nikki believes that if you start at the lowest package, the client thinks you recommend it because it's the first one you brought to their attention. Remember, you are the expert, and they will take their cues from you, don't sell from someone else's wallet. Amber shares that her favorite thing about being in the Sales Maven Society is how the community responds to her questions. She believes that the community is really collaborative, and it's a nice place to be and to share ideas and get ideas. Are you ready to be part of a powerhouse of brilliant minds? If you find value in this podcast and want to ignite your sales, Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for only $27.00! In This Episode: [01:05] Amber, welcome to the show! [01:30] Amber shares her background, her business, and how she services clients. [04:17] Listen as Amber tells Nikki what she needs her help with. [06:17] Nikki believes that Amber's issue comes down to how she phrases her proposal's layout. [07:26] Nikki suggests some language that Amber can use when laying out the packages she offers and get the client to buy the best one for them. [10:28] Amber realizes her block is a mindset issue and that it's not personal. [11:52] Nikki says that if you are always starting with the lower-priced option, that's what they are going to think is their recommendation because it's what you said first. [14:23] Nikki believes that if people could do this independently, they wouldn't be talking to you. [16:30] Amber speaks about reminding herself that not everyone can create content as easily as she can. [18:42] Amber discusses continually refining her ideal client and niching down to people who want to buy back time. [21:46] Amber shares one benefit she receives from being in the Sales Maven group. [24:00] Amber speaks about some pivots she has made in her business over the years. [26:18] Thank you for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Amber Peterson: Pinwheel Strategic Marketing @pinwheelstrategicmarketing Facebook | Instagram | LinkedIn | Pinterest
12/28/2020 • 28 minutes, 5 seconds
Launching Your Business: On-Air Coaching Call
“Even though you are relatively new in your business, you are not new; you come with twelve years of experience.” On this episode of the Sales Maven podcast, Nikki is working with Sam Holmes, a new Sales Maven Society member and the Founder of Authentic Insights. Sam asks Nikki for help with finding the easiest, most seamless way to extend an offer to have someone work with you. Nikki believes that the first step is to have a concrete offer or a few offers to give potential clients options. Nikki suggests that Sam has some type of program or training that lets people get exposed to her and what she is offering and make it an easy yes when it comes to pricing. Nikki says that Sam’s experience in conflict resolution would be a great training she could do, which would then lead to the next step of private coaching. “Building a list is absolutely crucial when starting a new business.” Nikki shares that having a free event or giveaway is one way to build your list because participants must register. Promote the event to people in your network and see if they would be willing to share it out in their network to anyone they believe might be interested. Sam says the sense of community and knowing that there are many other driven people in the group and you can pop in any question, and people respond really quickly are a few of the things she finds most valuable about being a part of the Sales Maven Society. If you find value in this podcast and want to ignite your sales, Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for only $27.00! In This Episode: [01:04] Sam, welcome to the show! [02:18] Sam shares her background and what her coaching business focuses on. [04:50] Sam speaks about coaching and the value they bring. [05:56] Sam tells Nikki what she needs her help with today. [06:20] Nikki shares that the first thing is you must have a concrete offer. [08:36] Nikki believes she should have a couple of offers, and one of them be an easy yes in terms of pricing. [10:09] Nikki says that people who come from a corporate background come with a different skill set. [12:15] Sam shares that conflict resolution is an area she specializes in. [12:36] Nikki says that this would be a good topic for training Sam could do. [14:42] After the offer, the next step is reaching out to people in her network, sharing what she is offering. [16:22] Another way is to offer a taste of what you are offering, and Nikki shares some ways she could do this. [18:06] Nikki shares why she thinks people should give away some things when they start out. [19:44] Sam shares some questions that come to mind with Nikki’s suggestions, like how much to charge. [21:38] How much time do you spend teaching that one thing? [23:43] Doing audience participation will let people engage, and it will burn up time. [26:35] Nikki shares a mantra she does before each event she does. [27:12] Nikki speaks about the process she follows when putting out training. [29:26] Nikki talks about why nurturing your network is important. [30:09] Sam discusses what she is going to implement first from this coaching. [30:58] What is one benefit you have received from being a member of the Sales Maven Society? [33:45] Thank you so much for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Samantha Holmes: Authentic Insights Facebook | Instagram | LinkedIn
12/21/2020 • 35 minutes, 43 seconds
How To Get Away From Doing Customized Offers: On-Air Coaching Call
Do customized packages take more of your time than you like? On this episode of the Sales Maven podcast, Nikki is working with Melanie Richards. Melanie runs a company called Modern Traction, a web agency that specializes in helping coaches, consultants, and thought leaders transform their brand and online presence. Melanie wants to offer more options to her clients, but she is worried that her scalable, quicker, easier, and the more cost-effective option will pull clients away from her more expensive customized package. Nikki shares that the way you ask questions during the discovery call will help clients self-identify which package they need. Melanie believes that her scalable package is priced for an easy yes, and Nikki suggests an à la carte type menu with a package type discount so they can add options they may not have thought of. Do you think about your target audience and the kind of packages they are selling? Listen as Nikki discusses package pricing and how to know if you are pricing yourself reasonably or underpricing your offers. Nikki also believes that the questions you ask on your intake form should only be the questions you need to earn their business and shouldn't take more than five minutes to answer because anymore can be irritating. Melanie says that the Sales Maven Society's training is so spot on that it has given her the structure to have a smooth conversation with prospective clients. When she has questions on small things, the feedback from the group is so valuable. Are you ready to join the society? Now is your chance. If you find value in this podcast and want to ignite your sales, Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for only $27.00! In This Episode: [01:04] Melanie, welcome to the show! [01:38] Melanie shares her background and what she wants to accomplish. [03:04] Melanie discusses what she needs Nikki's support with today. [05:20] Nikki believes that having customized packages available to clients should be considered a top-tier package. [07:11] Nikki gives Melanie language for when she is discussing her packages with clients. [09:22] Melanie discusses what is included in her packages by tiers. [10:29] Nikki likes to do top-down selling, starting at the top, sharing the benefits, and working your way down to the bottom tier. [12:02] How you ask your questions will help your client self-identify which tier they fit in. [13:22] Melanie shares what she wants out of her business. [14:24] Nikki believes that it is how you frame the question during the discovery call and shares some language Melanie can use. [17:11] Melanie details her packages, what's included, and the price she has on each. [19:00] Nikki suggests an à la carte type menu with a package type discount so they can add options they may not have thought of. [21:52] Melanie shares her approach with her clients. [23:01] Nikki says Melanie has to figure out how many clients she wants per month and offer packages that fit into that. [25:21] Melanie feels like her scalable package is priced for an easy yes. [27:23] Nikki shares that in her business, she has found that the more she charges, the better the results because they take it more seriously. [29:06] Melanie shares her pricing and asks Nikki if they are reasonable. [30:01] Nikki speaks about her rule on selling when she feels like a package is underpriced. [32:14] Think about your target audience and coaches; what kind of packages are they selling? [34:44] Melanie talks about updating her initial intake forms; only ask the questions you need to earn their business. [36:20] What is your biggest takeaway today? What from this conversation can you implement today? [38:11] Melanie shares one benefit she has received from being part of the Sales Maven Society. [39:46] Thank you for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Melanie: Modern Traction Facebook LinkedIn
12/14/2020 • 41 minutes, 34 seconds
Building Community an On-Air Coaching Call
Nikki loves on-air coaching calls, and on this episode of the Sales Maven podcast, she is working with Tracey Warren, a longtime friend, client, and society member. Tracey wants to know how to start a membership from scratch. She wants to have a plan for growing her email list and filling her membership as quickly as possible. Nikki shares some suggestions on things that Tracey can do to build her email list and bring people into her community. Nikki believes that people sign up for content, but they stay for the community, so she suggests starting a beta group for her membership to test the waters and see what is working for the members and what isn’t. “Nobody knows what they are going to do until they get in there and do it.” Tracey is excited to start her membership but is hesitant because she doesn’t know what she wants to do yet. Nikki says that things evolve once you get up and running, but the only way that happens is to get started. Nikki believes that Tracey must have a way to feed new people into the group, and she shares some ways that Tracey can do this. Nikki feels that webinars are a great way to get people interested in your content, and she thinks you should use the same content multiple times because they will always hear something new if they are listening. Tracey says that she has changed the language in all the emails she sends to people because of what she has learned from Nikki and the members of the Sales Maven Society, and that is just one of the benefits of being a member. Are you ready to join? If you find value in this podcast and want to ignite your sales, Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for only $27.00! In This Episode: [00:44] Welcome to the show! [01:49] They discuss Tracey’s book Six-Word Lessons on Successful Social Media. [02:34] Tracey talks about her business and shares her background. [04:47] How would you describe InSpark Social? [06:38] Tracey shares what she would like Nikki’s input on. [09:03] Nikki shares her suggestions for Tracey. [11:00] Nikki speaks about the membership model and how fulfilling and financially rewarding it can be. [13:21] Tracey asks about the content she would need to do the beta trial. [16:19] Nikki discusses a group she recently signed up for and the spreadsheet that everyone in the group filled out. [19:08] Nikki gives examples of ways Tracey can retain the members once she gets a group started. [20:28] Listen, as Nikki shares some things she did to retain members, what worked and what didn’t. [21:44] Tracey shares an idea she had as Nikki was sharing for an add on service. [24:08] Nikki speaks about doing beta testing a couple of times of the year with a select few people. [26:02] Nikki says there has to be something to feed new people into the group and shares examples. [28:08] Tracey wants to know if webinars are as effective now with the pandemic? [30:45] Nikki discusses the content she might want to have in her webinar. [33:30] When you know your message is good, keep putting it out there. [34:06] Nikki shares why she loves the idea of doing the same webinar over and over. [35:01] What is the next step you are going to take? [36:22] Tracey shares one benefit she has received from being a member of society. [38:00] Thank you so much for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Tracey: InSpark Coworking Nurture Your Network Bingo
12/7/2020 • 39 minutes, 55 seconds
When And How to Share Client Stories to Build Credibility: An On-Air Coaching Call
Do you know how to sell yourself and the value you bring? On this episode of the Sales Maven podcast, Nikki and her guest Janey Stahl, a virtual CFO, and a new Sales Maven Society member discuss how to best do this. Janey needs Nikki's help with what she should focus on during her discovery calls and her conversion rate. Janey ask's Nikki how much of her story she should share during a discovery call. Nikki believes that about 7 out of 10 people are more interested in the value you bring and how you can serve them. Nikki also talks to Janey about planting seeds about wins with other clients and how to talk to a client that believes their business differs greatly from others she has worked with. Listen as Nikki helps Janey with language to close more sales while on the first call, and if that isn't possible, what to say when you have the circle back call to discuss the proposal. Nikki also goes over the questions Janey asks before and during the discovery call and gives some suggestions on what can be tweaked to allow Janey to be more prepared during the call. Janey shares some key benefits she has received from being a member of the Sales Maven Society: all the material and free training Nikki has in society and being able to get feedback on the language she uses in her business. She says she values the strong community and everyone's diverse opinions and experience. If you find value in this podcast and want to ignite your sales, you are invited to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for only $27.00! In This Episode: [01:07] Welcome to the show, Janey! [01:52] Janey shares her background and what she does. [04:15] Janey needs Nikki's help with her conversion rate and what she should focus on during discovery calls. [07:07] Nikki believes that 7 out of 10 people are only interested in the value you bring and how you can serve them rather than your story. [08:32] During your pre-frame, let them know you are more than willing to tell them about your story, but you would like to start with some questions about their business. [10:09] Nikki likes to plant seeds about wins for clients because they end up future pacing. [11:16] Nikki gives the language to use once you get permission for a proposal to plant seeds about other clients. [14:01] Nikki shares some language to use if your potential client thinks their business is so different from anyone else's. [16:55] Janey tells Nikki some other things she says during her discovery call. [18:21] Janey wants to know how to get people to say yes while on the call. [20:42] Nikki lets Janey know what to say once she has sent the proposal and they are on the circle back call. [21:59] Janey shares the two major objections she gets to what she is offering. [24:10] Janey speaks about her discovery calls and the questions she asks. [26:01] Nikki gives her insights into what she would change or add to the questions. [29:11] Nikki says she might want to ask what you already know about having a virtual CFO? [32:17] What has been one benefit of being a part of the Sales Maven Society? [35:42] Thank you for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Janey: Janey Stahl @janeystahl Instagram | Facebook | Twitter Free Guide
11/30/2020 • 37 minutes, 49 seconds
Cross-Selling: An On-Air Coaching Call
Are you ready for another on-air coaching call? On this episode of Your Sales Maven podcast, Nikki and her guest Jessica Morrison, a web designer for executive and leadership coaches, discuss her challenges in growing her business. Jessica shares that a lot of her business is one and done. She has a mindset issue asking her clients to purchase a six or twelve-month website maintenance subscription once the initial request has been fulfilled. Nikki shares her suggestions, like pre-framing the offer as Jessica gets the project started, dropping seeds throughout the project, and finding places before finishing the project to bring up the importance of having the maintenance plan. Nikki shares some language Jessica can use to give the client the mindset of, “Yes, I need this for my website!” Being able to ask for Nikki's advice when she is writing out some communication or needing to get the point across is one of the biggest benefits being a member of the Sales Maven Society gives Jessica. Nikki has a gift for looking at something quickly and making changes that make it sound easy and smooth, which we all envy. If you find value in this podcast and want to ignite your sales, you are invited to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for only $27.00! In This Episode: [01:06] Welcome to the show, Jessica! [01:14] Jessica shares what she does and how long she has been doing it. [02:08] Jessica tells Nikki what she is struggling with. [04:00] Nikki asks some questions to glean the information she needs to make suggestions. [05:28] Nikki suggests pre-framing the offer, as Jessica is getting the project started. [07:17] Jessica agrees that she can do that because she believes in the value she is offering. [08:45] Jessica speaks about how a person's website can be hacked and how that can be avoided. [10:26] Nikki believes that chunking sideways is a great way to get clients out of the mindset that they don't want to spend more money. [11:50] Jessica speaks about the language to use when offering the maintenance subscription. [14:20] You want to have a mix of toward and away from language when you are writing an offer. [16:04] Nikki defines NLP and what she loves about it. [19:05] Nikki wants Jessica to think about when in her process, she's going to bring up the maintenance plan. [21:24] Listen, as Nikki gives Jessica some language to add to her contract to prime them for the maintenance plan. [23:44] Can you be planting seeds during the process? [25:27] Jessica asks for suggestions on naming her maintenance plan. [27:48] Jessica shares one benefit she gets from being a member of the Sales Maven Society. [30:34] Thank you for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jessica: Seaside Digital Design Instagram | LinkedIn Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings
11/23/2020 • 31 minutes, 51 seconds
Accelerate Sales With This Tip
Do you know how to accelerate your sales? Listen, as Nikki shares some tips and tricks to help you with this process. Nikki shares some advice from her grandfather when she was a teenager that she still uses today in her business, plus much more on this episode of the Sales Maven Show. When you have a little success, do you put your foot on the brake? Nikki shares that when you put out an offer and people respond, it's not the time to stop, it's the time to "Put your foot on the gas, lean into what is really working and do it over and over again." Use your momentum, gain some confidence, and keep putting yourself out there. Nikki discusses the most successful offer she has ever had and the strategy sessions she sold. Nikki had a little anxiety over how she was going to work the sessions in, so she sat down, worked out the months, days, and hours she could do sessions, and realized I can do this. She then used that momentum to put out another offer that sold even more strategy sessions. Nikki added a little gas and ignited growth in her business. Are you ready to ignite your sales? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for $27.00! In This Episode: [00:43] Welcome to the show! [01:23] Shout out to Amy Woods from Great Britain, leaving a five-star review! [02:14] Nikki shared a true story of a time when she was about 15. [04:57] She shares how reckless and out of control she felt while driving a big van for her grandfather. [07:45] Anything that works really well in one part of your life often has a process or structure to how you are doing it. [09:01] Do you put your foot on the brake when you start to have some success? [10:00] This is when you should add a little gas, take the energy from getting a new client into getting more clients. [11:03] Nikki discusses the amazing success Maureen Taylor had with her business in Episode 36. [12:04] Nikki challenges you to notice which part of your business is going well and how you can add a little more gas to accelerate sales. [12:52] Nikki shares a story about one of her private coaching clients. [14:53] She pushed forward through feeling uncomfortable and added a little gas, and her business is growing. [16:05] Nikki discusses her most successful offer and the challenge of delivering all the strategy sessions she sold. [17:53] She took that momentum and put out another offer and sold many more strategy sessions. [19:32] Nikki encourages you to challenge yourself to see what is working in your business and add a little gas. [20:24] Be willing to test things out and be willing to move forward. [23:13] Thank you for listening! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn l Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings
11/16/2020 • 23 minutes, 29 seconds
Prospecting - A Sales Success Story
On this episode of Your Sales Maven podcast, Nikki and her guest Rocio Baeza, the Founder and CEO of CyberSecurityBase, discuss her success with selling her products to businesses. Prospecting is something she has worked with Nikki on, and she has really embraced the tips Nikki gave her to make prospecting much easier for her, which shows in the growth of her company. Rocio shares the top five things she does now around selling she didn't do last year before working with Nikki. The selling staircase has been a game-changer with the structure that it gives her while talking to clients. Rocio believes that Nikki's communication through the Sales Maven Society is another important part of why she can speak to prospective clients with professional language. Email structure, structuring the conversation, being confident in who you are and what you do, and using your network to ask for introductions are all things that Nikki teaches and things that Rocio has excelled at. If you would like to get help with sales, grow your company, or just need some resources, check out the Sales Maven Society. If you find value in this podcast and want to ignite your sales, you are invited to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for only $27.00! In This Episode: [01:07] Welcome to the show, Rocio! [01:36] Rocio shares about her company and what they do. [03:15] Rocio speaks about what entrepreneurs should know about their security. [06:31] Before Rocio started working with Nikki, she viewed prospecting as a struggle. [08:11] Rocio says that she is actively using prospecting to grow her business. [09:07] What are some things you learned from Nikki that you implement while prospecting? [11:59] Rocio speaks about the five things she does differently this year she didn't do before working with Nikki. [12:49] Rocio believes the structure of the sales staircase has been a game-changer to her. 14:30] Communication with Nikki through the Sales Maven Society is one thing that has helped her get the language right. [16:48] Rocio believes that transitioning during a conversation with prospects is where she has seen a definite improvement. [19:27] Rocio says that she is so much more confident around prospecting now that she was before working with Nikki. [23:03] Rocio shares that before working with Nikki, she would spend half a day preparing a call, but now she listens to the pain points they have and how she can help. [25:20] Rocio speaks about the significant role that Nikki has played in growing her business. [27:31] Thank you for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Rocio: CyberSecurityBase LinkedIn
11/9/2020 • 29 minutes, 46 seconds
Business Development Through Introductions - The Do’s and Don’ts
Do you have someone who is willing to make an introduction on your behalf? Nikki says that asking for introductions is one of the easiest ways to open the door with a new potential prospect. Listen, as she shares some key critical things you need to do and others you don’t want to do once the introduction has been made to keep the rapport going, plus much more on this episode of the Sales Maven Show. “When you make it easy for people to do things, they are more likely to do it.” Nikki believes that when you ask for an introduction, you need to be specific and ask for a specific person or type of person, if possible. You could make it easy on the person making the introduction if you write up a small blurb for them and give it to them once they agree to make the introduction. “Once someone goes out of their way to make an introduction, it’s your job to follow up right away.” Have script language ready, so you are prepared and ready to respond. It’s your job to make it easy for that person to engage with you, but do not send the person your calendar link and ask them to schedule a time on it; Nikki says it can break rapport. Nikki says that a conversation has a back-and-forth flow. If you are answering a question with over three sentences, you might be word vomiting. If you get off a call with a prospective client and you haven’t reached an agreement, continue to build a relationship with that person because down the road, they may be in a different place and need what you are offering. Are you ready to ignite your sales? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for $27.00! In This Episode: [00:43] Welcome to the show! [01:55] Nikki shares a review from a listener and Sales Maven Society member named Leo. [03:06] Asking for an introduction is the easiest way to open the door with a new potential prospect. [04:57] When you are asking for an introduction, ask in a kind and specific way. [07:22] If you write your own introduction, it’s not the time to play small, toot your own horn. [09:10] Nikki says that when somebody goes out of their way to make an introduction, your job is to follow up right away. [11:17] Have some script language ready to do when someone makes an introduction on your behalf. [11:58] It’s your job to make it easy for that person to engage with you in some way. [13:07] Do not send the person your calendar link and ask them to schedule a time with you. [15:30] Nikki gives an example of when someone makes it difficult to contact them, like when she is asked to be on podcasts, and they send an intake form. [18:12] Once they agree to have a meeting or call with you, build rapport! [19:42] Nikki shares a story of when someone wanted to introduce her to someone who wanted her to buy something. [22:43] Nikki says that she realized she could use the phone conversation as a teaching tool. [24:08] A conversation needs to have a back-and-forth flow. [25:26] Ask them if you can be a resource to them, don’t assume that they are going to tell you if they are going to hire you or not. [26:47] Continue to build a relationship after the call if you haven’t come to an agreement. [29:08] Make sure you are on your best behavior if you get on the phone with a prospective client. [30:06] When you make an introduction for somebody, go above and beyond and highlight people in the best possible way. [32;58] Thank you for listening! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn l Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
11/2/2020 • 33 minutes, 15 seconds
How To Make Your Free Webinar Profitable - A Client Success Story
Listen, as Nikki and her guest Maureen Taylor, the Photo Detective, a speaker, and a Sales Maven Society member discuss how she implemented Nikki's tips and suggestions and became more confident and profitable than she has ever been in the many years she has had her business plus much more on this episode of the Sales Maven Show. Listen, as Maureen shares how she felt about sales and selling before she started working with Nikki, the strategy sessions where Nikki suggested email sequences for her free training webinar. Maureen was all in, did what Nikki said, and increased her webinar's attendance from 20 the previous fall to 800 just recently; from that 800, about 14% purchased the offer she put out. Nikki believes you should contact the people on your list, make them feel you are having a conversation with them, and only make one offer at a time. Listen, as Maureen shares the advice she would give someone who is struggling with their own sales process and how rewarding it is to receive a personal message from someone on your list that appreciates what you are doing. As usual, Nikki shared what she knows, and Maureen implemented what she learned. Using Nikki's suggestions, Maureen increased her confidence and sales to make her business more profitable. You don't want to miss this client success episode. If you are ready to ignite your sales, you are invited to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for only $27.00! In This Episode: [01:06] Maureen, welcome to the show! [01:28] Listen as Maureen shares her background and what her company is about. [02:06] Maureen discusses how she helps clients find historical details in family photos that they may miss and finds out how they go together with their family story. [04:03] Maureen speaks to groups about family photographs, family history, and how to preserve and organize pictures. [05:32] How did you feel about sales and selling before you and Nikki started working together? [07:57] Nikki recommends that you listen to the Speaking Your Brand podcast with Carol Cox. [09:50] Maureen talks about the email sequences that Nikki told her she needed to do in one of their strategy sessions. [11:04] Listen as Maureen speaks about the free training she did called Tackle Your Photographs. [12:39] After using Nikki's strategies, Maureen had 800 people sign up for her free webinar. [15:28] Maureen put out an offer and had numerous buyers from the webinar. [18:26] Nikki believes that you should make one offer at a time. [19:26] "Love me or hate me, but there is no money in the middle." [22:03] People should feel like you are having a conversation with them when they get an email from you. [24:02] What advice would you give someone who is struggling with their own sales process? [27:03] Nothing feels better than a personal message from someone on your email list. [28:11] Maureen speaks about the last strategy session she had with Nikki that led to up sales. [31:05] Maureen just celebrated 100 episodes on her Photo Detective podcast! [31:47] Thank you so much for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Maureen: Maureen Taylor The Photo Detective Podcast @photodetective Instagram | Twitter | Pinterest | Facebook Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings
10/26/2020 • 33 minutes, 27 seconds
Confidence In Selling On Air Coaching Call With Tori Levine
"Do something before the call to make you the best version of yourself." Listen to Nikki's on-air coaching call with Tori Levine, a Sales Maven Society member. Her business is the Momziety Club, which grew out of her desire to have a podcast, an outlet for herself to talk one on one with moms. Tori needs Nikki's support around confidence when selling the right package to the right clients. Nikki suggests that Tori use the four steps in the NLP Mandala to boost her confidence before a sales call to manage her internal state. I'm glad I'm here, I'm glad you're here, I know what I know, and I care about you. Nikki also discusses narrowing down the offers with an all-inclusive offer, a step-down option, and then a step down to the lowest offer available. Listen, as Nikki gives Tori the sales language to use when pitching her offers, so she sounds confident. Nikki's advice is to recommend the package you believe the client needs, not what you think the client can afford and when sharing your package pricing, say it like you are telling them the time of day, be confident in your pricing. Take a breath, slow down your speech, and layout your offers. Tori believes one benefit from being in the Sales Maven Society group is the access to Nikki and everyone else in the group. She says it has been incredible to pose a question and have some of the best business minds give their insights and suggestions. If any of what Tori is going through resonates with you, you can't miss this episode! WOW! Nikki is offering a trial discount for your first month as a member of the Sales Maven Society! It's a monthly membership, and for a limited time, you can receive your first month for $27. If you have ever wondered what's so great about the group, this is your chance to find out. Use code 27trial at checkout. This Episode: [01:04] Welcome to the show, Tori! [01:19] Tori shares her background and businesses. [04:07] Tori speaks about how she came up with the name Momxiety. [05:05] Listen as Tori shares what she needs Nikki's help with. [05:56] Nikki discusses state management, doing something before the call to make you the best version of yourself. [06:47] Nikki shares the four statements in the NLP Mandala. [07:57] Nikki suggests that Tori offers an all-inclusive package that encompasses everything a mom needs. [09:56] To confidently layout your offer, Nikki suggests recommending what they need, not what you think they can afford. [11:04] Give the price of your packages like you are telling them the time of day. [12:01] Nikki gives Tori the language to use when describing the three main ways clients can work with her. [14:36] Nikki believes that the all-inclusive needs to be Tori's shining star, and she shares how to sell it. [17:06] Practice laying out the offer is key. [18:10] When getting ready to lay out the offer, do a big exhale and slow down your speech so the client's mind can process what you are saying. [20:46] Nikki shares an exercise with Tori for when she finishes the call. [23:04] Tori shares one benefit from being in the Sales Maven Society group. [24:34] Thank you so much for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven BizChix Podcast Episode 312 with Nikki. Find Tori: Momxiety Club @momxietyclub Instagram | Twitter | Facebook Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings
10/19/2020 • 26 minutes, 31 seconds
Sales Copy: Sales Success Story
"We need to be a good steward of money in order for money to flow." Listen, as Nikki and her guest Michelle Cooper of Alchemy Accounting and Bookkeeping discuss a sales success story that resulted from a coaching call with Nikki around sales language for the launch of a new product, how she got it out in the market, and the sales conversation she needed Nikki's help with plus much more on this episode of the Sales Maven Show. Michelle discusses getting Nikki's support with rewriting sales copy, and an email that she sent out to twenty people with five immediate sales. Nikki and Michelle talk about a circle back email that Nikki has in the Sales Maven Society resources and that in the sales process, your job is to make it easy for people to buy from you. Nikki shares that Michelle is the queen of implementation, she learns it, and then she implements it. Michelle believes that implementing what you learn is how to build your business. Michelle also shares that getting support should be the first step for anyone struggling with sales conversation. If you find value in this podcast and want to ignite your sales, you are invited to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for only $27.00! In This Episode: [01:05] Michelle, welcome to the show! [02:38] Michelle discusses what her company is about. [04:03] Nikki shares that Michelle is the CFO of her company, and because of Michelle, she has made significant strides in her business. [06:53] Nikki speaks about taking Michelle's advice about taking money out of her business account. [09:19] Michelle discusses launching a program she wanted Nikki's support on. [12:32] Listen as Michelle shares what happened and the results she saw. [13:33] Michelle was able to create a webinar presentation of the sales copy they wrote together. [14:01] Michelle sent out an email to her 20 people list and got five people to say yes instantly. [15:55] Nikki shares during a premier coaching program that it is super important when sending a message out to think about how the reader will receive it. [18:01] Michelle speaks about a circle back email that Nikki has in the Sales Maven Society. [19:28] In the sales process, your job is to make it easy for people to buy from you. [20:48] Michelle believes that implementing what you learn at the right time is really important. [23:27] Sales is something you do with someone, and you earn it. [24:15] Michelle shares the first step for anyone that is struggling with sales conversation. [27:02] Invest in yourself because it makes a difference in the long term for your business. [30:04] Thank you so much for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Michelle: Alchemy Accounting and Bookkeeping @alchemyaccounting Facebook | Instagram | LinkedIn Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings
10/12/2020 • 32 minutes, 50 seconds
How to Stop Wasting Time Pre-Planning Sales Calls
Are you wasting time putting together a proposal before you even have a discovery call? Listen, as Nikki shares how to pre-plan for sales calls in a way that will minimize the drain on your time, some resources that can help and some tips to get you out of situations where you are just spinning your wheels, and much more on this episode of the Sales Maven Show. Nikki discusses three things that are happening during pre-planning for a potential new business that is draining your time. Taking a deep dive into research mode and planning a proposal before you have the job is one way. Planning additional business with the client when you haven't yet received the client's business and putting up objections to what you will need to change in your business once you get it. Does this sound like you? Would you like to hear more episodes on improving your discovery process? Nikki suggests you listen to Episode 5, Episode 19, and the follow-up to episode 19 with Julie Fry sharing the success her business has seen since implementing the changes Nikki recommended on Episode 30. Are you ready to ignite your sales? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for $27.00! In This Episode: [00:43] Welcome to the show! [01:36] Nikki shares a Five-star review from Elaine. [03:30] Nikki speaks about three things that are happening during pre-planning for a sales call. [03:43] People go into deep-dive research mode and plan a proposal. [05:46] Nikki shares an example of someone she knows that went down the research rabbit hole before she's even had a conversation with the prospective client. [07:36] If you need help to improve your discovery process, listen to episode 5 or episode 19 and follow up episode 30 with Julie Fry. [08:55] Another waste of time is planning additional business they can potentially give you before you have the client. [11:24] Nikki gives an example of a client planning to get additional business from a prospective client before she got the first business. [12:49] You don't get to skip steps on the selling staircase. [14:23] The third waste of time is putting up objections to the things they will need to change in their business when they get the deal. [16:58] Nikki says that having so many members that she will have to upgrade her site again is a great problem to have. Not an objection. [19:15] Nikki talks about some additional podcasts that can help are Episode 1 and Episode 2. [19:52] Nikki talks about her free sales training, Authentic Sales Conversations, and how it can support you. [22:12] Thanks for listening! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society Sales Maven LinkedIn To download free Resources from Nikki: www.yoursalesmaven.com/maven Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings
10/5/2020 • 22 minutes, 27 seconds
Implementation is the Key to Success: Sales Success Story
Do you implement the things you learn? Listen, as Nikki and her guest, Jon Alvarado, discuss how he implemented Nikki’s strategy to grow his company Teach Financial Literacy. His dedication to listening to and putting Nikki’s strategies to work for his business is why he is one of Nikki’s big success stories. Jon shares that he had a lack of confidence and a lot of anxiety around sales. When he started getting some interest in his product, Jon knew he needed help and was 100% sure that with Nikki’s one of a kind skillset, she was the person who could get him where he needed to be. One thing that Jon implemented was asking permission to move to the next step in the sales process. Nikki says that it is often something that people forget to do, and Jon says that it has made a tremendous difference, and he makes a specific point to ask for permission every time. Jon shares that he was looking for experience in sales and a fantastic listener, which is why he chose to work with Nikki. There is no better investment than to invest in yourself. Jon says if you have been going at it on your own with little success, his advice is to hire Nikki. The difference her strategies have made in the last couple of months has been phenomenal, and Jon truly believes that he wouldn’t be where he is today if he hadn’t hired her. Are you struggling with sales? You are invited to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for $27.00! In This Episode: [01:05] Welcome to the show, Jon! [02:13] Jon shares his background and his business around financial literacy. [03:08] Jon discusses his story and how teaching children financial literacy can affect their earning potential for the rest of their lives. [05:56] This program is set up to be part of the school curriculum. [06:41] Listen as Jon speaks about the language barrier his company is geared to overcome. [09:27] Jon shares how his life story was the catalyst for creating this company. [10:33] Jon says that his confidence level has increased with sales since working with Nikki. [11:51] Jon discusses what prompted him to contact Nikki for support. [14:57] Nikki helped Jon make some tweaks to his sales meetings, which led to a $48,000 first sale. [17:40] Jon speaks about his trust and belief in Nikki and allowed her to coach him, and he listened to every word. [20:06] Jon talks about some key things he implemented from Nikki’s coaching that have made the biggest impact on his company. [23:05] What advice would you suggest to someone that is struggling with sales? [26:12] Nikki can’t even imagine that conversation she and Jon will have next year on his success because he is such a great implementor. [30:00] Thank you for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society Sales Maven LinkedIn To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jon: Jon Alvarado Email Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings
9/28/2020 • 30 minutes, 29 seconds
Pricing Strategy: Charging For Your Expertise, Not Time
"When you think about charging, it's really important that you pay attention to the things you do, what are the results you give clients." Listen, as Nikki discusses, why you should charge for expertise, not time, how to have the conversation with your clients, and much more on this episode of the Sales Maven Show. "Are you always talking about the amount of time clients get with you, or are you talking about the results when writing up your sales pages," Nikki says that people don't want to pay for time, they want to pay for results. Nikki sets her pricing by the results her clients say they get from her. The stuff Nikki shares makes people money. Listen, as Nikki discusses an exercise she wants all of you to do. Set aside some time to evaluate how much you have invested in learning the skills you have and then setting your prices. You might find that you are charging enough, or you might find that you are short changing yourself. If you want to talk it over with Nikki, she would be glad to talk with you. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for $27.00! In This Episode: [00:43] Welcome to the show! [01:24] Nikki shares a story from her past called the Red Handled Wrench. [07:47] Nikki discusses how the story relates to the topic of this episode. [08:48] Think about your expertise and how you are positioning it in the market. [09:50] When you start to sell results, clients don't care how much time you spend. [10:59] Do you understand the value of your time? [12:18] Nikki spoke about someone who recently reached out to her that wanted to work with her. [14:04] Nikki shares a review she received from someone who was recently in a group strategy session. [15:26] When you set your pricing, set it based on your client's results. [17:13] Nikki gives the listener an exercise to complete. [18:39] Take some time and evaluate how much you have invested in learning the skills you have and then setting your prices. [20:08] Nikki invites you to join the Sales Maven Society. [21:35] Thank you for listening! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings
9/21/2020 • 21 minutes, 54 seconds
Consultation Calls: Sales Success Stories
“The session I had with Nikki pointed me to what questions to ask in my discovery calls.” Listen, as Nikki and her guest Julie Fry of Your Expert Guest discuss a sales success story that resulted from her on-air coaching call with Nikki on episode 19, How to Make Your Consultation Calls Easier, one of Nikki’s most downloaded episodes so far, plus much more on this episode of the Sales Maven Show. Listen as Julie shares how she works with clients, tracks podcast results for those clients, and how she felt about consultation calls before she did the on-air coaching call with Nikki. After the coaching call, she is more confident, and her results have been amazing. All she did was listen to what Nikki had to say and adjust the language to the questions. If your consultations are not landing the way you want them to land, you need to have a script and have the questions in front of you. Nikki believes that by getting the answer you need from the questions, you will be able to recommend the right solution. Are you struggling with consultation calls? Julie says that if you are a Sales Maven Society member, put yourself out there, and get on one of Nikki’s on-air coaching calls; it will increase your business. It did hers, and she couldn’t be happier with the results. If you find value in this podcast and want to ignite your sales, Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for $27.00! In This Episode: [00:43] Welcome to the show! [01:17] Julie, welcome back to the show! [02:45] Julie shares a little of her background and the clients she works with. [04:31] Listen as Julie speaks about how she tracks podcast results for her clients. [07:03] Julie says that she felt very awkward before the on-air coaching call during consultation calls. [08:25] What prompted you to do an on-air coaching call with Nikki? [10:06] Julie shares what she implemented from the coaching call in her business and its results. [11:08] Are you the type of person who values reaching your goal more in terms of time or money? Is the question she asks that still makes her cringe a little. [14:07] Nikki speaks about an exercise on how to identify your ideal client. [16:08] Julie shares how her clients feel about the question that she dislikes. [17:21] Julie discusses the results she has reaped from adjusting her questions, as Nikki suggested. [20:16] If you were offering advice to someone struggling with consultation calls, what would that be? [23:01] Nikki speaks about how much she loves the value that people get from the Sales Maven Society and their questions. [25:56] Thank you so much for being on the show today! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Julie: Your Expert Guest @yourexpertguest Facebook | Twitter | Instagram Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings
9/14/2020 • 27 minutes, 43 seconds
How To Not Word Vomit On People
"When you get strategic in your sales conversation, the sale gets so much easier for you." Listen, as Nikki discusses how to know when you are word vomiting on potential clients, what to do instead, how to create curiosity without dog calling energy, and much more on this episode of the Sales Maven Show. "The object of sales is to make the experience amazing for the person who you want to earn their business." Nikki shares signs that you are talking too much to a potential client, she talks about an incident where her husband was subject to this, how he reacted, and ways to get out of that place of oversharing. Nikki believes that you must manage your internal state of mind before getting on a call and be willing to pay attention to the other person's cues. She gives you some questions you can ask the potential client that will clue you into where they are and you can always stop talking if you feel you are oversharing. If you find value in this podcast and want to ignite your sales, Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click on add to cart, and then checkout and use coupon code: 27trial to get your first month for $27.00! In This Episode: [00:43] Welcome to the show! [00:58] Nikki discusses the topic of today's show. [02:29] Word vomiting often comes when people are trying to create curiosity. [04:33] Nikki shares that it's easier to make sales when you don't talk so much. [05:14] Nikki discusses the signs that someone is getting word vomited on. [05:47] To earn someone's business, you don't have to tell them all the things. [06:55] Do you feel it's important for a prospect to know your story to earn their business? [08:38] If people are checking the time, you might have word vomited a bit. [09:51] Nikki shares a story about her husband and a contractor. [12:49] Nikki speaks about a contractor telling her husband all the things that could be wrong and why. [15:29] When people start doing the uh, huh, you could be word vomiting. [18:37] Nikki says the amount of word vomiting tickled her and her husband. [20:21] Nikki shares what you can do when you get to a place of oversharing. [20:48] Manage your internal state of mind before you get on the call. [21:41] Be willing to pay attention to the other person if they are giving you a cue. [22:07] "How are we doing so far?" is a question that Nikki asks so she can figure out what the person is thinking about. [23:02] Nikki shares another question you can ask. [23:30] You can stop talking if you think you are talking too much. [24:16] Thank you so much for listening to the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings
9/7/2020 • 27 minutes, 9 seconds
How To Renegotiate Your Sales Contract
Are you having trouble speaking to your clients about a contract renewal at a higher rate? Listen to Nikki's on-air coaching call with Dina Pruitt, one of our brilliant members of the Sales Maven Society. Dina is the owner of D2 Strategic. She is a Facebook and Instagram Ads strategist and a self proclaimed Google Analytics nerd. Dina shares that she needs support around how to communicate with her existing clients. Her new clients have an initial three-month contract with her, and she wants to know how to negotiate a new contract with them and the language to use when she is speaking to them about a rate increase. Nikki says that one way to approach a client when negotiating a new contract, is to make it a statement of fact and be confident. Know your clients' preferred way of contact and use it to communicate the need to speak with them for a few minutes about transitioning into a new contract. List the advantages of signing a six-month contract over a three month if you would like to transition them to a longer contract. Listen, as Dina shares, the number one benefit of being a Sales Maven Society member is the video resource library that Nikki has set up. She says that there are so many videos, and they are organized so well that all she has to do is click and get her question answered. Dina says she loves diving into the treasure chest of Nikki's knowledge. WOW! Nikki is offering a trial discount for your first month as a member of the Sales Maven Society! It's a monthly membership, and for a limited time, you can receive your first month for $27. If you have ever wondered what's so great about the group, this is your chance to find out. This Episode: [01:04] Welcome to the show, Dina! [01:27] Dina shares a little about herself and her business. [04:16] Dina speaks her difficulty in speaking to her customers about a rate increase. [05:58] Nikki discusses the way to approach this conversation with a client. [07:50] Nikki speaks about two studies that she read around this topic. [08:52] When negotiating a new contract, make it a statement of fact. [10:04] Nikki shares that stepping up a client is another way to do this. [12:25] Nikki speaks about the way to position the idea of signing a six-month contract versus a three-month contract. [13:39] Dina's follow-up question is how to begin the conversation with her client? [14:41] It's better to have it as a live conversation back and forth with the client. [16:31] Nikki speaks about the correct way to set up a conversation with a client. [18:42] Nikki shares the language to move a month-to-month client to a contracted client. [20:51] Dina says that a benefit for her of being part of the Sales Maven Society is the video resource course library. [22:57] They discuss the way they first got connected. [24:49] Nikki speaks about how touched she was when Dina became a lifetime member of the Sales Maven Society. [25:33] Dina shares that you can sign up to download three free reports that you should look at to track and measure your marketing ROI, go to www.d2strategic.com to sign up. [25:50] Nikki is offering a trial to become a member of the Sales Maven Society at $27 for your first month. Use code 27trial at www.salesmavensociety.com. [27:22] Thank you for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Dina: D2 Strategic Instagram | Facebook | LinkedIn Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings
8/31/2020 • 27 minutes, 46 seconds
How To Stop Justifying When Selling
Did you know that when you justify your reason for a rate increase, it can leave you open to negotiation? Listen, as Nikki shares three critical times in a sales conversation; you absolutely do not want to justify your reason and much more on this episode of the Sales Maven Show. "If you find yourself telling a story around your pricing, you are likely justifying your price." Don't open yourself up for negotiations. You don't need a story when you are increasing your prices. You don't want to put yourself on your back foot in the sales conversation. Do you feel the need to blame others when something has gone wrong or fallen through the cracks? Don't! Nikki says it is a huge rapport breaker and will diminish any credibility and authority you might have. When you make a mistake, you acknowledge it, apologize and ask for forgiveness, you don't need any other justification. "Because you have a lot of skills at what you can do, it doesn't mean you should do it, and it doesn't mean you want to do it." Nikki discusses that when your business grows, you will inevitably decline business, don't justify your reasons for declining to work with someone. Nikki's blend of teaching, sharing her knowledge, and telling stories makes this podcast easy to listen to. As we've come to expect from Nikki, she shares things that, as business owners, we've probably all had these issues but didn't realize there was another way to handle them. Thank you, Nikki, for telling us like it is. In This Episode: [00:43] Welcome to the show! [01:30] Nikki shares two five-star reviews from listeners Sonoma Kate and Shelli Warren. [03:04] Nikki feels that justifying in the sales process puts you on your back foot and diminishes your credibility. [03:22] There are three critical times in a sales conversation that you absolutely do not want to justify. [03:54] Price increases are an area where you don't want to justify your reason. [05:04] Nikki gives an example of a justification that she sees. [07:09] When things have gone wrong is another time you don't want to justify all the ways it's your fault. [08:48] Nikki shares a story around justifying yourself when things go wrong. [10:30] Nikki speaks about moving from Washington to Idaho last week and hiring packers and movers. [13:30] Nikki talks about what happened when trying to get her stuff delivered. [16:37] Nikki shares what happened when she asked for an apology from the company's representative. [18:29] Nikkis speaks about her niece losing her retainer after wrapping it in a napkin, even though she knew better. [22:44] The third time you don't want to justify is when you are declining business. [24:30] Nikki discusses what came up with one of her clients and how she instructed her to respond without a story. [25:52] Nikki shares a language suggestion around declining working with someone. [27:18] Thank you for listening to the show! Mentioned: Biz Chix - Stacking Your Team Introductions with Shelli Warren Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings
8/24/2020 • 27 minutes, 34 seconds
How To Get Your Product Mainstream When You Have Limited Time And Resources
Listen to Nikki's on-air coaching call with Kateri Gabriele, a Sales Maven Society member, and her business partner Roxanne Holhous. Kateri and Roxanne are both lifelong nurses and saw an opportunity to go into business together. They call their business Sim2Grow, its simulated medication administration training system, intended for nursing schools. Kateri and Roxanne need Nikki's help with creating a strategy for sales consistency throughout the year. Selling anything in the education market is determined by their buying cycle, so Nikki suggests using a subscription model to keep money flowing year around. Because their current model sets them apart with the original product, they think the subscription model would work best on any other offers they might have for other products. Nikki also discusses having another offer separate from the original sale, and she encourages them to have some virtual demonstration training programs consistently every month. Nikki speaks about rep firms and explains what they do and how they can be the lead generators while Kateri and Roxanne hold down full-time nursing jobs. Kateri shares that one benefit of being a member of the Sales Maven Society is the broad range of ways Nikki shares sales strategies. She loves the support on Facebook from other members and that Nikki stays in contact, answers questions, and asks questions. Again, Nikki's vast experience comes into play and blows her guest's minds. Nikki gave some suggestions that Kateri and Roxanne had never heard of, but they are excited to try. Nikki gives the best sales tips and tricks, so believe me, you don't want to miss any episodes of the Sales Maven Show. In This Episode: [01:16] Welcome to the show, Kateri and Roxanne! [01:35] Kateri shares where she and Roxanne met. [01:53] Roxanne speaks about the business they created together. [03:36] Listen as Roxanne asks Nikki for help to build a strategy for consistency with sales. [04:24] Nikki shares that education has a buying cycle. [06:06] Kateri speaks about some virtual training programs they have had recently. [07:03] Nikki encourages them to show their product constantly monthly or even weekly. [08:33] Nikki says that it's ok to keep inviting people who said no in case things change for them. [09:05] Nikki discusses using a subscription model that would allow for recurring payment structure. [10:04] Kateri thinks since their product is a one time purchase, the subscription model might not work. [11:38] Nikki asks what else they could provide to let nurses get continuing education separate from the original sale. [12:44] Kateri shares they have been contemplating an inventory system that might be good as a subscription model. [14:55] Roxanne speaks about their sales process. [16:03] Nikki discusses working rep firms because of the relationships they have. [18:24] Kateri has considered reaching out to vendors, but she had never heard of rep firms. [19:29] Nikki shares more about rep firms and how they set up appointments. [21:51] Roxanne speaks about the audience at a nursing education conference and how they don't always pay attention. [24:20] Nikki speaks about ways to find a good rep firm. [25:50] Nikki discusses a dealership model or a distribution model, which might be another road they could go down. [28:41] Roxanne shares that it's a challenge because they fear letting it go. [30:06] What is the outcome you want to have happen? [31:08] They acknowledge that they need to figure out the best model to help them grow the business. [32:04] Kateri shares one benefit that she receives from being a part of the Sales Maven Society. [34:08] Thank you, ladies, for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Kateri and Roxanne: Sim2Grow Twitter | Facebook
8/17/2020 • 34 minutes, 32 seconds
How To Get Paid For The Services Your Clients Are Getting For Free
Have you reached a point where you realize you give way too much to your clients for free? Listen to Nikki's on-air coaching call with Heather Craig, a Sales Maven Society member and the owner of Thriving Waves Financial. Heather needs Nikki's help to transition the clients she has had for a while at a lower rate into the new pricing structure that is higher for the services they already receive. Heather discusses moving into a subscription model and updating her packages, so she is less likely to give so much information away for free. Nikki suggested that she first communicate with clients who ask questions that aren't part of their packages about the updated package prices. Nikki also addresses what to do about the clients that won't be happy with the new rates, and she shares a story about a time when she had to charge for services that some clients thought were free. Nikki speaks about possibly having a fifteen-minute option for clients that didn't want to level up to a new package. Heather shares that her favorite part of being a member of the Sales Maven Society is that anyone can post questions and get recommendations from Nikki and anyone else from the group. Nikki gives the best advice and thinks of things that aren't even on most people's radar. If you want to take your business to the next level, you have to listen when Nikki speaks. In This Episode: [01:10] Welcome to the show, Heather! [01:20] Heather shares a little about her business. [02:25] Heather says that a holistic and natural lifestyle is important to her; therefore, she understands her client's business. [03:27] Heather shares what she needs Nikki's support with. [04:14] Heather wants to move into a more subscription-based model. [05:48] Nikki has some more questions so she can get a better grasp of the situation. [07:02] Heather speaks more about the subscription model she is thinking about. [08:01] The first thing Nikki suggests is that Heather communicates with her clients about her new packages when they ask her questions. [09:18] You need to start planting seeds. [10:17] Nikki shares some ways Heather can start a conversation with her clients. [12:05] Nikki speaks about ways to keep the clients she has now at a rate that doesn't scare them away. [14:17] Nikki shares a story about when she informed some clients that going forward, they would have to pay for the services they were getting for free. [17:04] Nikki speaks about a 15 min offer that she could introduce. [19:42] Nikki says that Heather needs to write up what she wants to say and then post it in the group to get help with the language. [21:47] What one benefit have you received from being a part of the Sales Maven Society? [23:24] Thank you for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Heather: Thriving Waves Financial Facebook
8/10/2020 • 24 minutes, 2 seconds
How to Handle Imposter Syndrome
Do you have imposter syndrome? Listen to Nikki's on-air coaching call with Cynthia Tamlyn, one of our favorite members of the Sales Maven Society. Cynthia is a Certified Clinical Aromatherapist. She specializes in helping children from birth to teen with conflicts about mental trauma from her private practice. She also offers clinical consulting patient risk assessment to health care providers. Cynthia is asking for Nikki's help with her imposter syndrome. Nikki shares that in the many people she has coached, at every stage in their business, there is some form of an imposter syndrome that shows up. Nikki learned through her NLP training that if there is a part of you that is struggling with imposter syndrome, it's just one part of you that needs attention. Nikki suggests approaching it with a keen sense of curiosity and a little excitement around healing that part of yourself. Cynthia wants to know how she can reach out to more doctors in an authentic way. Nikki shares that finding like-minded doctors interested in how she can educate them on the effects of certain essential oils on their patients and then offer them the chance to learn more about what other essential oils can be dangerous. Cynthia says that one benefit of being a part of the Sales Maven Society is the real-time connection with like-minded people. Everyone is at different places in their journey, and being able to reach out for support and help with her verbiage has been the best thing. Nikki always seems to know the right thing to say to help people struggling with the sales piece of their business. Are you struggling? If you are, this is the podcast for you. In This Episode: [01:03] Welcome to the show, Cynthia! [01:17] Cynthia shares a little about herself and her business. [02:34] Cynthia's passion is helping children to have a better quality of life long term. [03:02] Cynthia wants Nikki's support with her fear of imposter syndrome. [04:40] Nikki addresses Cynthia's imposter syndrome issues. [05:45] Nikki shares something she learned in her NLP training around this problem. [08:13] Cynthia refers to herself as a wounded healer. [08:42] Nikki says that Cynthia needs to approach it with a keen sense of curiosity and excitement, of healing that part of herself. [10:04] Cynthia shares what she has done in the past to heal the part that is needing help. [12:49] Managing your mindset first and foremost and then reaching out to clinicians that need education from her about essential oils. [13:35] Cynthia talks about what she is thinking of doing to introduce herself to clinicians she doesn't know. [14:57] Cynthia asks how does she increase her reach to more doctors authentically? [15:13] Nikki believes that Cynthia should try to work with like-minded clinicians. [17:10] Nikki shares some ways that Cynthia could deliver some training to people and attach an offer. [19:06] Cynthia speaks about doing one training for the doctors she wants to work with to show them the effects that these oils can have on their patients. [21:22] Nikki suggests that she test it and see what happens in the market. [22:15] Cynthia shares one benefit she has received from being a member of the Sales Maven Society. [23:47] Thank you so much for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Cynthia: Cynthia Tamlyn Email Facebook | Instagram
8/3/2020 • 24 minutes, 12 seconds
How To Sell Your Services By Creating Curiosity
Are conversations around selling your service difficult for you? Listen to Nikki's on-air coaching call with Tresa Leftenant, a Sales Maven Society member and the Founder of Reinventing Her Money and the Author of Reinventing Her: Helping Women Plan, Pursue and Capitalize on Their Next Chapter. Professional women hire Tresa to gain the right knowledge and confidence to overcome the unique challenges facing women as they pursue financial independence. Tresa needs Nikki's help thinking differently about selling because she feels like she has a mindset about selling that is getting in her way. Nikki says that it is very common with women that have a passion for what they do and are good at it to feel uncomfortable with sales. Nikki believes that if Tresa gets better at sales, it will further her mission and help her attract her ideal clients. Tresa is having issues with her conversation around selling a service. Nikki believes that Tresa needs to start at step two on the selling staircase and create curiosity when talking to people in her networks. Nikki also wants her to identify the handful of clients she wants to focus on and put herself into situations where she will have conversations with them and plant seeds about the services and bundles she offers. Do you know how to plant seeds of curiosity when having a conversation? Listen, as Nikki discusses setting some time each week to think of curiosity, creating answers to standard questions, and using the answers anytime you can. Nikki believes that she gets to work with amazing clients and has the best time ever because she consciously practices having curiosity creating responses to standard questions. If you can manage your state ahead of time, then you handle situations that arise that are unexpected with more ease and increase your confidence level. Stand in your credibility by being congruent and speaking powerfully about who you are, what you know, and who you serve. In This Episode: [01:06] Welcome to the show, Tresa! [01:28] Tresa shares her background in the financial services industry. [03:18] Nikki is happy that Tresa is showing women how to manage their money. [04:07] Tresa discusses what she needs Nikki's help with. [05:15] Nikki shares that it's very common for women to feel weird around selling. [06:09] Being better with sales will further Tresa's mission and attract her ideal clients. [07:35] Tresa wants help with her conversation around selling a service. [08:18] Nikki wants Tresa to focus on step two on the selling staircase, which creates curiosity. [09:20] Nikki shares an example of planting seeds of curiosity. [10:48] Nikki talks about how important the well-done discovery call is, so you know what the client needs. [12:07] Speak their language, know what is important to them, and address their needs. [13:46] Tresa says what's resonating with her is the work required before talking to prospects. [14:51] Nikki recommends that you set some time to think of potential curiosity creating answers to questions. [15:49] There is time-released learning with what Nikki teaches. [17:43] Nikki says to keep your answers relevant around whatever you are selling. [20:06] Tresa shares that she has two meetings coming up this week, that she will map out how to restructure the conversation and create curiosity. [22:22] Nikki speaks about planning and pre-framing so you can have a better response. [23:12] Tresa wants to know how Nikki prepares herself for a conversation with a huge potential client. [23:37] Nikki shares the ritual she does, so she goes into the meeting with the right mindset. [25:19] Nikki speaks about how important it is that your body language and voice sends the message that you know what you are talking about. [27:21] Tresa says that hearing what people need excites her to solve their problems. [29:15] Thank you so much for being on the show! [29:35] What has been one benefit you have received from being a member of the Sales Maven Society? Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Tresa: Tresa Leftenant Tresa’s Email Reinventing Her Money Podcast Reinventing Her: Helping Women Plan, Pursue and Capitalize on Their Next Chapter Facebook | LinkedIn
7/27/2020 • 32 minutes, 29 seconds
Are You Being Too Pushy While Negotiating a Sale?
Do you consider yourself a good negotiator? Nikki says that the person who has the most flexibility in a conversation has the most influence. Think about how you show up to a negotiation. Are you flexible, or do you stick to your guns, not willing to give an inch? Listen, as Nikki shares her tips and advice on how to be a good negotiator on this episode of the Sales Maven Show. "Blessed are the flexible for they shall not be bent out of shape." Nikki shares a story about someone trying to get her business but failed because she was too rigid. Not only was she inflexible, but she also failed in most of the other levels of negotiation. "When you are being pushy and trying to close a sale, things fall apart." "The person who has the most flexibility has the most influence." When you are having conversations with clients, are there places you could be a little more flexible? Listen, as Nikki shares some examples of ways you can be flexible and always look for ways to offer win-win scenarios when negotiating. Being rigid in a sales conversation is never in your best interest. If you would like some additional resources around sales, please sign up and take advantage of the resources that Nikki has explicitly curated for listeners of this podcast. You can get those by going to www.yoursalesmaven.com/maven. In This Episode: [00:43] Welcome to the show! [01:11] Shout out to a review from Birds & Bees & Kids. [01:46] Nikki discusses being a good negotiator. [02:52] Blessed are the flexible, for they shall not be bent out of shape. [03:15] Nikki shares an experience she had with someone trying to sell something to her. [04:43] Nikki speaks about a presumptive close. [07:57] The meaning of your communication is based on the response you get. [10:07] Nikki shares feeling like she was being rushed to decide on a quote that she should have had two weeks before. [12:35] When you are being pushy and trying to close a sale, things can fall apart. [13:51] Nikki says that when things are not going well, you should never use any type of term of endearment in a sales conversation. [16:08] Are you being too pushy when closing a sale? Are you trying to force your agenda? [17:16] Nikki shares that being rigid in a sales conversation is never in your best interest. [19:48] In your conversation with your clients, are there places that if you could add a little flexibility, would you have a better chance of earning their business? [21:01] Nikki shares some examples of ways you can be flexible. [22:59] Look for ways to offer win-wins when negotiating. [23:29] Thank you so much for listening to the show. Find Nikki: Nikki Rausch Email Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings
7/20/2020 • 24 minutes
Creating a Business Culture Where Everyone Knows Your Name
Post shut down. Do you have a fresh perspective on your business and where you want to take it? Nikki is having an on-air coaching call with Rebecca Tamm, a Sales Maven Society member. Rebecca has been a massage therapist for 17 years and is the owner of Michigan Massage & Wellness in Troy, Michigan. Rebecca wants to expand her business outside of the therapy room and build another brand around her online presence and workshops. She needs Nikki’s support to figure out how to make it happen. Nikki discusses building the culture of Rebecca’s business and drilling down to the specifics of how she wants to accomplish her goal. “People will come for the content, but they stay for the community.” Nikki gives Rebecca some suggestions on how to highlight her clientele and make each one feel like they are the only client in the office and how to pour love on her team members as well so they feel important. Listen, as Nikki gives some advice on what questions Rebecca should ask on the survey she wants to send to clients that haven’t been in for a while and how to word an email to get the best response from the recipient. The more specific you get with your questions, the easier it is to get answers that go below the surface level. Rebecca shares that the most significant benefit she has received from being a member of the Sales Maven Society is the ability to have an online coaching call and getting answers from Nikki and the members for questions she might have. It’s an invaluable community to be a part of. For sales and business advice, no one does it better than Nikki. In This Episode: [01:06] Welcome to the show, Rebecca! [01:19] Rebecca shares a little about herself and her business. [03:49] Rebecca speaks about reopening her business after they were closed for three months. [06:03] She shares her goals with Nikki and speaks about her priorities. [08:58] Rebecca wants her business to become the Cheers of Michigan in the massage field, a place where everyone knows your name in the business. [09:10] Nikki speaks about drilling down the big picture to be specific on how she wants to accomplish her goal. [10:38] Nikki says to think about how you can highlight your clientele publicly. [12:52] Give your team some strategies on ways to pour love on your clients. [14:16] Rebecca shares the procedure they follow for each client. [16:25] Nikki speaks about highlighting your team as well. [18:31] People will come for the content, but they stay for the community. [20:14] There is nothing better than implementing and an idea that everyone feels like was theirs. [21:54] Rebecca speaks about making out a survey for their clients, asking them what they can do to serve them better. [23:01] Nikki shares that the more specific she makes her questions, the easier it is to get more in-depth answers than surface level. [26:33] Nikki discusses some questions Rebecca can ask her clients and team members. [28:51] Nikki shares a subject line that Rebecca could use in her email marketing. [30:52] Rebecca speaks about how to word an email to get a response. [32:02] Nikki suggests a question that Rebecca could pose in her email. [33:08] Rebecca discusses a benefit she has received from being a member of the Sales Maven Society. [34:32] Nikki shares about an online course for stretching that Rebecca offers called Stretch Yourself Before You Wreck Yourself. [36:10] Rebecca asks Nikki which stretch she liked best from the two she was given. [36:39] Rebecca shares why she created the stretching program. [39:58] Thank you so much for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Rebecca: Rebecca Tamm Stretch Yourself Before You Wreck Yourself Selfcare School LinkedIn | Facebook
7/13/2020 • 40 minutes, 43 seconds
How To Respond To A No From A Prospect
Does being told no make you uncomfortable? Listen, as Nikki shares some language to use in a few different scenarios so that when this happens, you know what to say, can shrug it off, and move forward on this episode of the Sales Maven Show. Nikki shares the first scenario you might run across when cold calling and what one of her responses would be. If they say no, ask if they would be open to you contacting them later if anything changes. If they are not interested, don't alienate them by plowing on over their objections and don't try to shame them into doing business with you. If someone gives you a buying signal, but when you invite them to do business they decline, what do you do? Listen as Nikki shares what to say to put yourself in a situation that will allow you to engage with them at a later time. Buying signals often come back around if someone has a legitimate interest in hiring you. Have you heard of the convincer strategy? Nikki shares that it is the number of times someone says no before they say yes or the length of time it takes for someone to think an idea over before deciding on a course of action. Nikki tells us that no matter where in the sales process someone tells you no, you need to keep your professional composure, handle it with grace, bless them, and let them go. If you think about it, though, isn't this sound advice anytime you get shot down? It's not your job to change someone's mind or convince them they are wrong, and you are right. In This Episode: [00:42] Welcome to the show! [01:07] Thank you, Alise Tagger, for the five-star review! [02:28] Nikki shares that being told no can be uncomfortable. [03:03] Give grace to someone who tells you no because it's hard to say. [03:29] Nikki speaks about the first scenario that you might run across with cold calling. [04:26] Nikki shares her response to these prospects. [07:17] Have you been given a potential buying signal, but when you contact them, they decline to work with you? [08:46] Nikki shares a story of a meeting with a woman who gave her a buying signal. [11:32] She speaks about how she responded when she was approached by the prospect again. [14:19] A convincer strategy is a certain number of times you have to say no before you can say yes. [17:33] Your job is not to change somebody's mind or convince them they are wrong and that your way is the right way. [18:06] Nikki shares a third scenario where you might be told no even though you got to the close language. [18:54] Is it okay to ask your reason for declining? [20:34] If you are going to ask this question, be prepared for the answer. [21:23] Nikki shares a story about when a person wanted to schedule a time to chat. [24:16] Do you know when to use an assumptive close? [26:20] Nikki says to keep your professional composure intact if someone says no to you and handle it with grace. [28:38] I hope this was helpful, thank you so much for listening to the show! Links to episodes mentioned: Episode 18 - How To Reach Prospects When Selling Episode 04 - How To Recognize and Act on Buying Signals Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
7/6/2020 • 29 minutes, 16 seconds
How To Make Your Consultation Calls Easier
Do you find that your consultation/discovery calls are the hardest part of the sales process? This episode is an on-air coaching call with one of Nikki’s good friends, a longtime accountability partner, and a Sales Maven Society member, Julie Fry. Julie needs some support around her consultation/discovery calls and how to have the most successful outcome possible. Julie shares about her company called Your Expert Guest, which helps you leverage podcast guesting to grow your business. Nikki shares some questions she believes Julie should ask during her discovery calls and reminds her to never coach during a discovery call because you can potentially lose clients. Would rather invest time or money into accomplishing your goal? Nikki believes that many entrepreneurs that offer discovery calls do not ask the right questions, which can keep you from getting to the meat of what the client is needing. Every question that is asked is a way to lead the client down a path to hiring you, so you need to be strategic in what you ask. Julie speaks about some benefits she has received from being a member of the Sales Maven Society. The quality of people that are members and the way Nikki goes above and beyond serving her members. Julie says that if you aren’t a member, you should be. Nikki works her magic and gives us all insights into what we can do to make our discovery calls better and more successful. In This Episode: [01:10] Welcome to the show, Julie! [01:37] Julie shares a little about her background and new business. [03:34] Julie discusses the new company that she recently launched. [04:22] Nikki says that podcast guesting is the number one source of new leads. [06:52] Julie would like Nikki’s help to make sure she is framing what she is doing on her website correctly and help with the discovery call process. [08:08] Are you using the podcast guest assessment call as a discovery call? [10:32] You don’t want to coach during a discovery call. [12:21] Nikki suggests that you pre-frame the reason for the call. [13:46] Nikki shares some questions she feels Julie should ask during the discovery call. [16:10] Do you already know how to leverage your network for connections to potential podcast hosts? [17:23] Nikki says that the questions she suggests are all about leading them down the path to hiring you. [19:50] It’s been Nikki’s experience that many entrepreneurs that are offering a discovery are not asking the right questions. [22:01] Julie shares that people who have booked strategy sessions with her are people who have heard what she does or received an introductory email. [24:31] Thank you so much, Julie, for being on the show! [24:50] Julie shares the benefits she has received from being a Sales Maven Society member. Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Julie: Your Expert Guest @yourexpertguest Facebook | Twitter | Instagram
6/29/2020 • 28 minutes, 11 seconds
How To Reach Prospects When Selling
Does the thought of prospecting make you cringe? Listen, as Nikki shares her tips and strategies for prospecting, in a way that will make people want to do business with you. Nikki discusses three ways that she recommends warming up your prospects and is explaining how each one works and why this is so important and more on this episode of the Sales Maven Show. Have you ever invested in a prospecting campaign, only to realize that if you were on the receiving end of said campaign, you wouldn’t buy? Nikki says that if you don’t like to be sold to in this way, why would anyone else. If it doesn’t pique your interest, you can bet that it will leave the people you are trying to connect with cold as well. Nikki shares three ways to warm up prospects. One is to get someone you know, like, and trust to introduce you. This allows you to ride the coattails of the credibility and rapport that the person making the introduction already has with the contact. Another way is to name drop, but you have to do it with integrity. The third is to use a like-minded client approach to get doors to open to you. Getting someone on the phone can be hard, so you must do it strategically and make sure that if someone shows interest, you have a follow-up appointment scheduled before you end the conversation. Every week Nikki shares her secrets for being successful at selling, and I promise you don’t want to miss an episode. Nikki has more detailed free training about prospecting on her website. Click here if you are interested and remember space in the Masterclass on writing conversion email sequences is limited, so get your tickets now. In This Episode: [00:43] Welcome to the show! [01:27] Nikki is excited to announce that in the first 15 episodes, there have been over 3300 downloads of the podcast in over 30 countries! [04:10] The most popular episode so far has been episode 9 - Protecting Your Sales Mindset. [05:05] Today’s episode is about prospecting, one of the least enjoyable sides of selling. [06:04] Nikki issues a challenge to the listeners about prospecting. [06:45] How successful are you at prospecting now? [07:00] As listeners, you can download training that Nikki has put together that she usually charges for, but you can get it for free at www.yoursalesmaven.com/maven. [07:40] Nikki shares a story about a client who invested money in a prospecting campaign. [08:38] Nikki speaks about three ways she recommends warming up your prospects. [08:52] One way is to ask someone to make an introduction on your behalf. [11:24] Nikki invites you to the next Masterclass on how to write conversion email sequences. If you are interested, click on the link above. [13:15] Another way is to name drop but do it with integrity, don’t drop the name of someone you don’t know. [14:56] The third way is to use like-minded clients to open the door during prospecting. [17:31] Nikki believes that you need to be strategic when you are trying to get someone on the phone. [18:02] One of the essential aspects of prospecting is dedicating time to prospecting. [20:31] Give yourself small bite-size chunks of time for prospecting. [20:58] Nikki says that when you get someone who shows interest, make sure you schedule the next follow up appointment before you end the conversation. [22:16] Go out and start prospecting using the three ways Nikki gave you to warm up leads. [22:33] If you would like some additional resources to visit, go to www.yoursalesmaven.com/maven. [22:49] Thank you so much for listening! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
6/22/2020 • 23 minutes, 7 seconds
The Pitfalls of Selling Past The Close
Selling past the close is a term used when you give people an out before closing the sale. Nikki and her guest Kim Carlisle, a Sales Maven Society member, have an on-air coaching call around why Kim does this and how she can change the way she handles the close language to bring in more revenue for her company. Kim founded A Plus Assistants to provide a virtual presence in the business world. Kim understands industry demand and pressures with over 15 years of corporate C-suite experience and education, focusing on communications and the soft side of business. “Zip it and wait for a response” is what Nikki believes is the best advice. Once you share your offer and give the close language, it is time to be quiet and let them decide. Even if they are not ready right now, let them know that you would love to work with them when they are ready. Nikki and Kim discuss whether Kim writing a script and practicing it would be good for muscle memory. The Sales Maven Society has benefited Kim most by seeing what other members are asking and reading Nikki’s brilliant responses. She loves being in a group of successful, intelligent women and believes that the value the members and Nikki offer is invaluable. If you are having trouble with conversion email sequences, you need to sign up for Nikki’s mastermind class, the wisdom she shares will help you take your business to another level. In This Episode: [01:04] Kim, welcome to the show! [01:15] She shares a little about her and the business she started last year. [03:22] Kim asks for support, closing the sale without giving people a way out. [04:50] Nikki says that what Kim is doing is called selling past the close. [05:32] Nikki believes that you need to zip it and wait for a response. [06:24] You need to learn to catch yourself and let the client decide. [08:14] Are you sending the message that you would love to work with them and will be ready to work with them when they are ready? [09:01] Nikki shares a time when she referred a friend and potential client to someone that she knew could help them. [11:27] Kim speaks about writing a script to help her practice her close language. [13:16] The idea is that when you give the close language, you are allowing the potential client to decide whether to hire you. [13:55] Nikki discusses the masterclass she has created around conversion email sequences. www.yoursalesmaven.com/masterclass. [16:04] Nikki believes that if Kim follows these suggestions, she will start closing more deals. [17:29] Nikki says that in a way, you need to learn how to manage your clients. [20:02] Kim shares that the Sales Maven Society has helped her a lot. [20:24] The primary benefit of the Sales Maven Society for Kim was seeing what other people asked. [21:10] Thank you so much, Kim, for agreeing to this on-air coaching call. [22:41] Nikki felt incredibly honored when Kim became a lifetime member of the Sales Maven Society. [24:37] Kim, thank you so much for being here today! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Kim: Kim Carlisle Kim Email @apassistants Facebook | Instagram @a-plus-assistants-llc LinkedIn
6/15/2020 • 25 minutes, 37 seconds
The Sales Tool You Need To Be Building Now
Can your email list be a gold mine for you? Listen, as Nikki shares that over 80% of her sales come from her email list, yes, she tracks this information, which is why she invests money, time, and energy into growing and nurturing her email list. She shares a few tips on getting people to give you their email address willingly and much more on this episode of The Sales Maven. Nikki discusses some categories she believes are essential when building a sales list, how important and valuable content is, and not being afraid to tease the reader with some free tips that they can use now. Nikki also speaks about why it is essential to email the people on your list regularly, and she says, don't worry about people who unsubscribe from your list because they probably would not buy from you, anyway. Do you know the etiquette around email lists? Listen, as Nikki gives us a few tips to keep you out of hot water when adding people to your list. She shares why you don't need a huge list and how it's not about the quantity of your list; it's about the quality. If you treat the people on your list with respect and keep them engaged, they will stand by you. Nikki did it again. She shares things that you might not think are hurting your bottom line, but once you hear her talk about them, you realize you are doing exactly what she says don't do. If you are serious about growing your business, every episode Nikki puts out is an episode you need to hear. In This Episode: [00:43] Welcome to the show! [01:08] Shout out to Susieg33 for the outstanding review! [03:29] Nikki says that your email list is the sales tool you should build now. [05:02] Did you know you can reduce your marketing expenses by using your email list? [05:45] The best email list is the one where people give you their email address willingly. [07:01] Nikki speaks about a time when she shared with a client the importance of building her an email list. [08:41] What do you use for your email list? Do you have suggestions? [09:57] Nikki discusses some categories she believes are essential around building your sales list. [10:12] The first most crucial thing is to provide valuable content to the people that subscribe. [13:14] Make the content valuable and about the reader for their benefit. [15:16] Nikki says, don't be afraid to give away some free content. [17:26] Attempt to email the people on your list regularly. [19:01] The people who unsubscribe because they got an email from you would not buy from you, anyway. [20:45] Nikki shares a few other things around etiquette. [21:01] Do not add people to your list without their permission. [22:40] When you send emails, remember people read them individually. [25:13] Do you have a massive list of emails? [27:35] Nikki shares that she gets new leads to her list daily, and the main ways she builds her list. [29:13] I hope you found this helpful! [29:18] Nikki discusses the masterclass she has created around conversion email sequences. www.yoursalesmaven.com/masterclass. [29:48] If you would like some additional resources to visit, go to www.yoursalesmaven.com/maven. [30:47] Thank you so much for listening! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
6/8/2020 • 32 minutes, 57 seconds
How To Sell A Want Vs. Selling A Need
Have you ever wanted to dig deeper into your family history? Listen, as Nikki and her guest Laurie Hermance-Moore, a Sales Maven Society member, have an on-air coaching call around this subject. Laurie is asking Nikki for help to figure out how to create interest and curiosity when you are selling something that is more of a want than a need. Laurie is a professional genealogist and solves mysteries to bring her clients' ancestors to life. She is the founder of Heritage Bridge, where she designs experiences for clients who want to create a legacy for their families and connect with their place in history. She is accredited in genealogy research for US Midwest states through the International Commission for the Accreditation of Professional Genealogists. Listen, as Nikki shares her idea of using stories to show the impact her work has on clients to enable her to showcase what she brings to the table. Laurie speaks about trying to get potential clients to view what she does as valuable enough that they feel good about putting their money on something that is not essential. Nikki suggests ways to get Laurie’s name recognized as an expert in her field by structuring a signature talk, launching a free webinar with an amazing offer for potential clients, and using her network to get introduced to people who will find what her company does helpful. Laurie shares the benefits she has received by being a member of the Sales Maven Society and encourages all members to use the resources available. As usual, Nikki shares what she knows to give Laurie the direction she needs to increase her client base and grow her business. You don’t want to miss this episode. In This Episode: [01:09] Laurie, welcome to the show! [01:30] Laurie shares what she does and how she helps people. [02:58] Laurie speaks about a common question people ask her about researching their family history. [06:10] Laurie discusses finding heirs and giving them an inheritance they knew didn't know they had. [07:15] What is the prestigious certification that you hold? [08:40] Laurie speaks about what she needs Nikki's help with today. [10:08] Nikki says to create an interesting story around the impact of what her work has had on a client. [12:21] A picture is worth a thousand words, and a story is worth a thousand pictures [13:52] Do you feel that people are more interested in experiences than things now? [14:56] Laurie shares how she moves past the academic research report and finds maps, photographs, and locations to create a tour of their ancestors. [15:56] Nikki discusses targeting what potential clients want their legacy to be. [18:08] Laurie says that she feels that financial planners and attorneys might be natural referrals for her business. [21:01] Could you structure a signature talk? Have you thought about what you could say? [23:21] Nikki speaks about having an offer ready if you do a free webinar. [25:02] Never be afraid to use your network to reach out and ask people to introduce people they know. [28:48] When you are at these speaking opportunities, share your stories and plant seeds to other individuals about their legacies. [29:33] Thank you so much for agreeing to this on-air coaching call. [30:18] What has been of value to you as a Sales Maven Society member? [32:10] Thank you for listening! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Laurie: Laurie Hermance-Moore LinkedIn
6/1/2020 • 34 minutes, 16 seconds
How To Communicate In A Way That Drives Sales
Do you have a 'Go Fish' mentality? Do you know that that is? Listen as Nikki shares what she means by this along with ways that you can communicate that will drive sales, counter tips that could cost you sales and actionable advice that you can use to grow your business, all on this episode of The Sales Maven. As a salesperson, it is your job to make it easy for a person to take the next step with you, not be so vague that they feel like they have to pull the information out of you. Don't make your clients feel like they are playing a game of Go Fish when they are trying to pay you money. Think about how you are communicating with your clients right now; are you being clear in your communications? The more specific you can be, the easier it will be for the client to know what to do next. Do you ever feel like there is a breakdown in the communication you have with a prospect or a client? Listen as Nikki explains why this might happen and what you can do to reboot the conversation. It's your responsibility to earn someone's business, so be specific, get rid of the vague language, and make it easy for a client to do business with you. Nikki always gives the best advice, and if you want to grow your business, you need to listen to this episode. Nikki doesn't pull any punches. She will tell you why she believes you are having issues, and it's up to you to see and correct the problems. In This Episode: [00:42] Welcome to the show! [01:45] Nikki reads some reviews from listeners that have touched her. [03:34] Thank you to everyone that leaves reviews. [04:38] Nikki shares that she was on episode 96 of The Brainy Business podcast. [05:16] Nikki describes what she calls the 'Go Fish' mentality. [07:40] As a salesperson, your job is to make it easy for a person to take the next step with you and pay you money. [08:27] Nikki shares an example of what she means by the 'Go Fish' mentality. [11:11] Do not make your clients play a Go Fish game when trying to pay you money. [13:38] Think about the way you are communicating with your clients, are you very clear in your communication? [15:07] Nikki says to take a step back, review your information, consider what's going on and ask yourself what you are missing. [17:17] If you feel like there is a breakdown in your communication with a prospect or a client and you aren't sure where it's gone wrong, ask someone to look it over. [19:00] Nikki believes that it's your responsibility to earn someone's business. [20:24] Nikki recaps the steps to communicating in a way that drives sales. [21:19] Nikki shares a suggestion that she wants you to leave with today. [22:07] If you would like some additional resources visit www.yoursalesmaven.com/maven. [22:46] Thank you so much for listening! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
5/25/2020 • 23 minutes, 25 seconds
How To Tailor Your Offer To What Your Client Needs Next
Do you know how to pre-frame a call with a client? Listen, as Nikki and her guest Teresa McCloy have an on-air coaching call about how Teresa can guide clients into the business side of what she does and move them to the next level. Teresa is a member of the Sales Maven Society and a coach, speaker, and Enneagram practitioner. She is the creator of the REALIFE Process and she partners these tools together to guide clients to a fresh way of intentional living. Teresa wants Nikki to help her move clients from taking the Enneagram profile to inviting them to the coaching side to teach them to apply it to their daily lives. Listen as Nikki shares some ideas with Teresa on how to pre-frame the conversation and ways to add some questions when discussing the results of their profile to let the client see additional ways you might serve them. Nikki discusses ways for Teresa to tailor information from calls to the client for offers that will be perfect for them. She shares how to take notes during a call looking for key phrases and how much time they need at the end of the call to make the sales offer. Nikki also speaks about ways to stay in touch with the client, even if they say no to the offer. Listen as they speak about building credibility and pouring love on the person you are referring the client to and how the call should feel the same no matter which team member is answering it. Teresa also shares the main benefit she gets from the Sales Maven Society group and how much she has learned and continues to learn from Nikki. If you want to know how to take your client to the next level, this is a conversation you don’t want to miss. In This Episode: [01:06] Teresa, welcome to the show! [01:15] Teresa shares some details about her business. [01:47] Can you describe the Enneagram for us? [02:37] Nikki speaks about being a client and going through the Enneagram process. [03:16] Teresa shares how Nikki can serve her today. [05:17] Nikki gives Teresa some tips on how to bring up the need for additional work they might need. [07:30] Leave clients feeling satisfied and let them know that there are other ways to work together. Lay the foundation. [08:39] Teresa likes pre-framing at the beginning of a call, so they know that at the end of the call, there are other opportunities. [11:04] Nikki says to drop some questions in while reviewing their profile with the client to see if they see a need to do additional work. [12:44] That will set you up to share more of what you offer. [14:30] Nikki speaks about having information tailored to the client by taking notes during the conversation. [16:27] Should we have a list of key phrasing to look for and then a list of leading questions? [19:20] Teresa wants to know how much time at the end of the conversation, she needs to leave to offer them more services. [22:44] What are the next steps if we get off the call, and they decide not to go forward? [24:31] Teresa shares that once clients go through the Enneagram profile, they then receive newsletters weekly. [25:18] Nikki discusses putting out special offers that she handpicks people for with a message tailored to them. [26:55] Are you using a CRM or any business software? [28:30] Nikki shares ideas for ways of setting tags on clients to know what offers you might want to send them. [30:23] It is so important to teach your team to establish credibility and paint the person you are recommending in the most favorable light. [33:20] The call should feel the same no matter which team member is taking the call. [35:00] As a Sales Maven Society member, what is the most significant benefit you find within the group? [36:48] Thank you so much for being on the show. [37:01] Keep sales front of mind, it will help grow your business! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Teresa: Teresa McCloy Email Podcast @teresa.mccloy LinkedIn | Instagram | Twitter
5/18/2020 • 37 minutes, 19 seconds
Everybody Fails In The Sales Process Including Me
Do you feel you are failing when it comes to making sales? Listen, as Nikki shares, some of her most significant sales fail, and lessons she has learned over the years. Isn't it interesting how it makes us feel better when we find out others are making mistakes too? Keeping yourself calm and composed no matter what happens, be the swan. Nikki speaks about a time when she didn't have a good understanding of who was in a meeting and lost a significant customer because she took control of the meeting, assuming she already had the sale. Her lesson was that even when you lose a deal, the most important thing is always to keep that relationship going because you never know where you will be in a year or two. Nikki also shares a time when she called a contact she knew with a company she wanted to get a product into, and because she was given the wrong information and handled the contacts anger wrong, she lost the relationship with him. Her lesson was as a salesperson; you have to build relationships that are outside of the company. This is just a taste of what Nikki is sharing with us today. If you have been in the sales business for a while, I am sure you can relate to the examples she gives. Nikki is making herself vulnerable and sharing these lessons so that maybe you will laugh and say if Nikki can laugh about her sales fails, so can I and move on to the next opportunity. In This Episode: [00:43] Welcome to the show! [02:26] Shout out my inspirations Elizabeth Hartke of The Scaling Up Podcast and Natalie Eckdahl of the Biz Chix Podcast. [03:51] Nikki says she is a lifelong learner, and she sometimes makes mistakes repeatedly. [04:41] Nikki shares one of her most significant sales failures as a sales professional. [07:41] She tells us why she considers this one of her biggest failures. [09:49] Nikki discusses a huge lesson she learned while selling projectors to a school district. [13:38] Nikki speaks about a meeting she had with the end buyer. [15:45] Nikki shares that she took charge of the meeting, and she shouldn't have, and she should have a better understanding of who was in the meeting. [18:13] Even when you lose a deal the most important thing is to always keep that relationship going. [19:59] Nikki speaks about another lesson and sales fail she had around a revolutionary technology product. [21:35] She sold the product and as soon as it was installed they had issues and it all had to be removed. [25:01] Nikki says she lost the trust and relationship with her contact at the company. [25:53] As a salesperson you have to build relationships that are outside the company. [28:06] Nikki reveals another fail at a conference where she was speaking. [31:16] She shares the three lessons she learned from this experience. [34:11] Nikki talks about a live workshop she put on with a mixed crowd of women and men. [35:40] She was teaching a concept called psychogeography, she used a man from the group as an example and he hired her later as a VIP client. [36:25] Nikki found a post from him on social media, saying that I had manipulated him into giving her thousands of dollars that he couldn't afford. [38:05] She spoke with him and sent him a full refund even though she had done some coaching with him. [40:21] The lesson she learned was when you see red flags, turn the business down. [42:15] The last one she is sharing is from a year ago involving an offer of private coaching. [43:55] Nikki shares that she doesn't always have people sign up for the offers she puts out. [45:02] She loves to test things out, sometimes it's okay to just put something out there and see what happens. [46:04] Nikki hopes by hearing these sales fail, it gives you laugh and to make a few of your own or to let go of the ones you are beating yourself up about. [47:23] Thank you for listening! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Scaling Up Podcast with Elizabeth Hartke - Episode 53 with Nikki Biz Chix Podcast with Natalie Eckdahl - Episode 320, Episode 312 with Nikki, Episode 386 with Nikki
5/11/2020 • 47 minutes, 48 seconds
How To Create Opportunity With Strategic Partners
Do you have the funds for a professional level marketing strategy? Nikki is having an on-air coaching call with Casey Gromer, a beloved member of her Sales Maven Society. Casey calls herself a fractional CMO, a Chief Marketing Officer, whose company, Wave Marketing, focuses on being a small business marketing leader who helps you turn more people into paying customers. Casey has an MBA and has led marketing teams for Fortune 100 companies in a corporate marketing setting for nearly 20 years. She now uses that skill and experience to serve entrepreneurial businesses, making professional-level marketing strategy, structure, and operations available at a fraction of the cost of hiring a similarly qualified full-time employee. Listen as Nikki shares solutions to Casey’s questions of how she can create curiosity with implementers and companies that are running EOS systems. Nikki discusses using her strive five list and how she uses it for the events and conferences she attends. Nikki says always take advantage of seed planting opportunities because you never know when it will pay off. Nikki speaks to Casey about the questions she should ask that will open up conversations and allow her to move forward from the relationship-building point and on to how I can support you portion of the connection. You don’t need a lot of fluff when reaching out to companies, just let them know what you do and how you can help them. Casey shares one benefit she has received by being part of the Sales Maven Society and shares why you should join as well. Nikki flawless in her responses to Casey’s questions, so don’t be shy if you have questions. Nikki has answers, and she will help you grow your business if you implement what she says. In This Episode: [01:05] Casey, welcome to the show! [01:19] Casey shares a little about her background and what her company does. [02:56] She gives us some examples of how her company can help you. [06:00] How can I serve you today? What would be something that would be useful to you as you grow your business? [06:24] Casey wants to niche down to a group of companies that are running on a framework called the Entrepreneurial Operating System. [07:34] Casey is having trouble creating curiosity with implementers and companies that are running EOS. [08:25] How does one become an implementer? Do they have a network or community? [09:24] Nikki says that you must always ask, how will this benefit them to bring you into it? [10:40] Nikki shares some ideas she has for Casey around creating curiosity. [11:31] Nikki discusses her strive five list and why it is essential. [14:03] Nikki creates a strive five list for many of the events and conferences she does. [16:21] Nikki details a way that Casey can work on a question of how she can help them with their marketing. [18:25] Always take advantage of seed planting opportunities. [19:00] Casey asks for advice on how to move forward once she has the relationship part down. [20:03] Nikki says that ask strategic questions to open up the conversation. [22:45] You don’t need a lot of fluff when reaching out to companies, just let them know how you can support them in their businesses. [25:01] What has been one benefit to you from joining the Sales Maven Society? [28:23] Connect with Casey; she is a wealth of knowledge. [28:52] #implementers get results, just implement one thing you have heard today and see how it will affect your business. Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Casey: Casey Gromer LinkedIn
5/4/2020 • 29 minutes, 28 seconds
How to Pivot in Your Business Without Losing Clients
Have you ever needed to pivot in your business because you wanted to niche down and stop doing all the things right and do a few things amazingly? In today’s episode, Nikki is having an online coaching call with Lindsey Johnson, a member of her Sales Maven Society. Lindsey’s company is Verity & Co, where she helps women business owners feel confident in the marketing messages that they put out. Nikki shares her insight into Lindsey’s question of how to communicate the pivot her company is making into copywriting alone. Nikki shares how to keep Lindsey from losing the rapport she has with the people who follow her and tells her why she shouldn’t use her story as a reason for the change she is making. They also speak about free training that Lindsey could put out that would get people thinking about copy. Listen as Nikki describes what a next step offer should look like, why it is so essential for you to make it easy for people to buy from you because easy is the thing or service that is in front of them and you always want them to take the next step from you. Lindsey says that the best thing about being a member of the Sales Maven Society is the Facebook group and the people who she gets to interact with every day. Lindsey shares where to find her free training called ‘Five Writing Strategies to Win Your Dream Clients’ and describes what you will learn. Nikki will blow you away with her answers to Linsey’s questions; believe me, they are not something you would just know. Every episode of this podcast has so much value that if you have missed any of them, you really need to go back and listen. In This Episode: [01:08] Lindsey, welcome to the show! [01:18] Lindsey shares a little about her business. [01:57] How can Nikki support you today? [03:16] Nikki speaks to Lindsey about the question she has around communicating with her clients, the need to niche down and only do copywriting. [05:48] How can she keep from losing rapport with people who follow her now? [07:00] Nikki shares what to say to potential clients that want what she used to offer. [09:24] You don’t have to use your story as a reason to pick apart your decision. [10:52] Lindsey, what was the free training you offered? [12:00] Nikki believes that she should put that training out to her community and have a next step offer. [13:00] Nikki describes what a next step offer should be. [14:50] When you make it easy for people to buy from you, they will. [15:56] Does the absence of an effortless next step prolong the sales process so much that people will not go through the levels? [18:56] You have to make it so easy for people to always take the next step with you. [19:56] Lindsey shares her favorite part of being a member of the Sales Maven Society. [22:22] Thank you so much for being here! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Lindsey: Verity & Co Five Writing Strategies To Winning Dream Clients Pinterest | Instagram
4/27/2020 • 22 minutes, 42 seconds
Protecting Your Sales Mindset
Do you think about who you allow to give you feedback? In today’s show, your host Nikki Rausch will define what a sales mindset is and how to protect it, some things you should think about before allowing someone to give you feedback and much more on this episode of Sales Maven. Nikki discusses the four things she believes everyone should think about before allowing someone to give you feedback, a rule that she has in her house, and a challenge for you around feedback. Nikki shares an example of a time when her idea of being clear of her boundaries was cemented in her mind. Listen, as Nikki speaks about the red flag that should pop up when you hear someone say, “I just thought you should know,” a client with a great idea that was treated harshly on social media, and what she does when people send her snarky messages on her website. Remember, you have the option of unsubscribing or blocking anyone who tries to drag you down and mess with your sales mindset. Nikki shares four statements that she says to herself before every call, training and even before she does this podcast; I’m glad I’m here, I’m glad you’re here, I know what I know, and I care about you. Wow! These are statements to live by and just think if we take a moment to repeat them to ourselves every day how prepared we would be for whatever comes our way. As usual, Nikki feeds our sales souls and lets us know that she has been there, there probably isn’t a scenario she hasn’t faced in her years of sales and aren’t we glad she takes the time each week to give us ways to move our businesses another step forward. In This Episode: [00:42] Welcome to the show! [00:57] What is a sales mindset and do you know how to protect it? [02:04] Nikki shares that being protective of her mindset has served her. [03:01] Do you want to make a more significant impact in the world? Do you know who your ideal client is? [03:52] Nikki discusses some things she recommends you should think about when deciding who you will allow to give you feedback. [04:00] Nikki speaks about being in a place of resilience before she will enable someone to give her feedback. [05:33] The second thing she thinks about is the person’s motive for providing feedback. [06:27] A third thing is for you to decide after you hear it, whether you agree with it or not. [08:59] Nikki chats about a rule that she has in her house. [10:52] Nikki challenges you to think about your sales mindset and who you are letting in. [11:29] Nikki shares an example of a time that helped cement her idea of being clear of her boundaries and who is allowed to give her feedback. [13:45] When someone says, “I just thought you should know,” it should be a red flag that someone is going to give you feedback. [17:03] Nikki speaks about a client with an excellent idea for her business and how someone was harsh on social media to her. [19:57] Nikki shares about a client that unsubscribed from her website but then asked her to manually send her free stuff. [23:28] Nikki believes that she has the most amazing and brilliant clients in her Sales Maven Society. [24:49] Nikki shares four NLP statements that you can say to yourself around your mindset. [27:00] Relationship first rapport, always! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
4/20/2020 • 27 minutes, 21 seconds
Your Next Upsell Opportunity
Do you ever have strategy sessions that go over time and you still don’t feel you have the information you need? In today’s episode, Nikki is having an online coaching call with Laura Kebart, one of her Sales Maven Society members. Laura has a question that she needs Nikki’s support on about getting her potential clients to understand that even though they may think their needs will only take an hour, by the time you dig deep and figure out the issue, it can take much longer. Laura is the CEO of two online businesses, Laura Kebart Copy and Language Arts Teachers. As a former teacher, she built a six-figure membership site business in the space. Now she guides online entrepreneurs in creating their own successful businesses through engaging copy that produces connections and results in revenue. Listen as Nikki and Laura discuss ways to up your game with discovery calls and strategy sessions. Why you should change the session time from sixty minutes to forty-five or fifty and how a pre-frame blueprint of what to discuss can help you lead the call in the direction you need to go. Nikki feels it will serve both you and the client if you set some boundaries with your time. Nikki shares that concentrating on one part of the issue and giving the client what they need for that one thing will allow them time to implement what you suggested. Sometimes less is more. You don’t want to lay it all out and overwhelm them; it is better to focus on one small part at a time. Nikki also believes that you should wrap up every call by asking them what their takeaway was, you may find something you didn’t realize was helpful. Laura says she has found the most value in the Sales Maven Society by having Nikki drop sales nuggets every time she is on. She feels that they are all learning the just right language of sales from Nikki, and she couldn’t be more grateful. Do you want to learn how to use the language of sales? Listen to this podcast and go to the Sales Maven Society to join. In This Episode: [01:05] Laura, welcome to the show! [01:44] Laura shares a little about herself and her businesses. [04:02] Laura, what is your question? How can I support you today? [04:21] Laura shares that she has people that want more than what they think they need. [05:45] Is this during the discovery call and then the proposal or the strategy session? [07:41] Nikki’s suggestion is to change her strategy sessions to make them either 45 mins or 50 min. [08:46] Nikki also believes that she should do a pre-frame for how the meeting should go. [11:06] They chat about how to best serve the client by giving them boundaries. [12:12] Nikki believes that if you give people space to implement what you shared with them, they will call you for more because they see how well it worked. [14:17] Sometimes, less is more for people because it can feel overwhelming to them if you try to lay it all out at once. [15:09] Nikki asks the people she has calls with what their takeaway from the session was. [16:22] Often, people don’t have the takeaway you thought they would. [19:03] How do you wrap up calls or meetings? Do you get feedback? [20:21] What is one thing you have found value from being a member of the Sales Maven Society? [22:51] Laura, thank you so much for being here today! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Laura: Laura Kebart Copy Facebook
4/13/2020 • 23 minutes, 18 seconds
Client Retention - How To Do It
Client retention is something that should be at the front of your mind at all times, especially at this crucial time. Listen as your host Nikki Rausch shares why she believes client retention is more critical now than it's ever been and a couple of ideas and ways to think about your client retention. Nikki shares some suggestions of things you can do to serve your clients, she speaks about reaching out to them and telling them about some extra services you are offering to enhance what you bring to the table. If you are already giving them something extra, it doesn't count unless they know about it, so tell them. Listen as Nikki speaks about selling out of someone else's wallet and why you shouldn't be afraid to reach out to your clients or put out content or a newsletter. Nikki also chats about having a down-sell ready for clients that contact you and want to cancel or put their accounts on hold. It is better to offer them a way to stay than to lose them altogether. Think about client retention and have a plan because, during this uncertain time, people are tightening their belts and wallets. Keep in mind that this is just a temporary setback; we will get through this and come out better and brighter on the other side. In This Episode: [00:43] Welcome to the show! [01:21] Thank you to everyone who has been sharing and supporting the podcast. [02:09] Nikki shares a couple of the five-star reviews she has received. [02:57] She believes that client retention is something that should be at the front of your mind at all times. [04:24] Nikki says that anytime you don't reach out to some because you don't think they have the money, it is called selling from someone else's wallet. [05:45] She shares some suggestions of things you can do to serve your clients. [07:00] When you reach out to your clients, talk about some extras you are offering right now. [07:30] Nikki speaks about one of her clients that was doing extra things for her clients but never told them she was doing it. [09:30] Nikki chats about what she is doing in her Sales Maven Society to support the members. [11:28] Are your client's businesses shut down right now? Are you reaching out to them? [13:02] You should always be careful and thoughtful in your language. [16:10] Nikki chats about communicating with clients that want to cancel or put their accounts on hold. [16:40] Do you have a down-sell for people right now to offer to clients? [18:15] Nikki shares about a time that she used a down-sell to save clients. [20:09] She speaks about another way to use a down-sell. [21:50] Are you pivoting in your business during this pandemic? [23:22] The idea behind this episode today is to get you to think about client retention and keep your clients loyal. [25:09] I hope you found this episode helpful, please leave me a review and let me know. [25:32] I have set up a resource page that you can get access to called Authentic Sales Conversations; if you are interested click here. Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
4/6/2020 • 26 minutes, 36 seconds
To List or Not List Pricing on Your Website
Do you put your pricing on your website? Listen as your host Nikki Rausch shares her thoughts and insights on the controversial subject and why she believes that you should put pricing on your website. Nikki is a sales strategist and coach with over twenty-five years of sales experience, and she is here to offer you sales techniques and strategies to help you master the sales conversation. Nikki tells us it’s about making the process easy and seamless for the buyer. Often when people come to your website and cannot find pricing, they go to another site with pricing to buy similar products. You don’t want that to happen. Nikki also shares some feedback she has received from the men and women she has worked with over the years. Listen as Nikki speaks about sales being one of the great industries with repeat business, and how you don’t have to list every price on your website, but you want some pricing. Nikki also discusses being very firm on your pricing. When asked what you charge, never say it depends, give them a range, or you will not earn their trust. Have you clearly shown the value you are offering on your sales page? Nikki believes that if you put pricing on your website but still don’t get any conversions, it is most likely because there is something wrong with your sales page not because you put your pricing out there. Nikki shares that having pricing on your website keeps you from having conversations with people who would never hire you. Nikki is very enthusiastic about what she brings to the table, and it shows the words she speaks. Putting a price on your website is a choice, but if you want to increase sales, then take advice from someone who lives the business. These are tried and true strategies you don’t want to miss. In This Episode: [00:43] Welcome and thank you for listening to the show. [00:53] The topic today is one that comes up often. [01:45] Nikki believes that you should list your pricing on your website. [02:24] You need to look at it from the buyers’ perspective, not your own. [04:06] If they don’t see pricing on a website, they will find another site that has pricing. [04:44] Nikki shares some feedback she has received from the men and women she has worked with over the years. [05:16] Do you think you should make people call you to ask for pricing? [06:19] You never want your clients to start a conversation with you by asking about pricing. [08:46] Nikki shares that one of the great things about being in sales and building a business is the opportunity for repeat business. [10:30] Do you make judgments about people and how much you could price your service for them? [11:46] Nikki says you don’t have to list every price, but you need to have pricing on your website so that people can get an idea of what you charge. [14:35] Nikki speaks about her pricing and how it is not all on the same page. [16:08] Nikki shares about her sales mentor and the advice he gave her. [17:34] Having pricing on your website cuts down on the need to have a conversation with people who would never hire you. [19:20] Nikki chats about a lady she had a call with the other day who didn’t know what her pricing was. [22:28] Nikki shares that she teaches a module about pricing on your website to the Sales Maven Society. [23:42] Make sure you establish value with your sales page. [24:05] If you would like more help with pricing, how to talk about pricing, check out the Sales Maven Society. [24:48] Wishing you continued success and thank you for listening. [25:01] If you are enjoying this podcast, please share it with someone who might like it. Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
3/30/2020 • 25 minutes, 47 seconds
Improving the Discovery Process
Are the questions you ask during a discovery call getting you what you need? Listen as Nikki coaches her guest, Maelisa Hall, about the questions she should include plus some ideas on how to draw clients to the packages she recommends. Nikki is a sales strategist and coach with over twenty-five years of sales experience, and she is here to offer you tips, techniques, and strategies to help you master the sales conversation. Dr. Maelisa Hall is a licensed psychologist, nail design enthusiast, and multi-passionate entrepreneur. As the owner of two businesses, My Digital Maven and QA Prep, she empowers other therapists by consulting on SEO and online marketing and providing continuing education courses on clinical documentation. Whether it's websites or paperwork, Maelisa focuses on the "why" behind the usual recommendations and encourages clinicians to think outside the box, while also keeping their ethics intact. Nikki shares ways Maelisa can promote her higher-end packages while still giving her clients exactly what they need. Listen as they discuss ideas on how to ask more leading questions during the discovery call, laying out the packages in a more thought-provoking way and how to show them why they should go with the one you recommend. "The sales process isn't about trying to convince someone to do something; it's about giving them the options that will meet their needs." "Create curiosity when you are talking about your products or services." These are just a few of the nuggets of genius that Nikki shares with us, but you will have to listen to hear the rest. If you are struggling with what to ask during a discovery call, you can't miss this episode. In This Episode: [01:10] Welcome to the show, Maelisa! [01:23] Maelisa shares about her online business that focuses on teaching therapists SEO techniques for marketing. [02:59] She discusses the ethics around the way therapists can market their businesses. [04:23] Maelisa has a question about her website for Nikki about her pricing and packages. [05:51] Maelisa explains the different packages she offers and the options included in each. [08:20] Maelisa asks Nikki how she can sell more of the options B package. [09:51] In the discovery call, are you asking leading questions that are setting them up so that when you lay out the options, it makes sense that they need package B? [10:06] Nikki gives examples of what she means by leading questions. [11:42] Nikki suggests that Maelisa might need to look at her discovery questions. [12:40] Let the prospective client know which package you recommend and let them know why you think it would work best for them. [15:23] The sales process isn't about trying to convince anybody to do something; it's more about giving them the options that will meet their needs. [16:08] Do you know how to create curiosity when you are talking about your products or services? [16:38] Nikki suggests that Maelisa always starts with the bigger option first, working your way down. [18:56] What do I say if a client asks if they can start with option A but move to option B later? [20:49] Maelisa believes that asking more about the prospective clients' business will allow her to advise them better on which package they need. [22:21] Asking the client what they already know about SEO enables you to talk to them about what they need to know. [24:07] Maelisa, please let me know how your next discovery call goes. [24:16] What is one benefit you have received from being a part of the Sales Maven Society? [25:48] Thank you for being on the show and allowing people to learn from the question you asked. Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Maelisa: My Digital Maven QA Prep Instagram | LinkedIn QA Prep YouTube Channel
3/23/2020 • 26 minutes, 41 seconds
How to Recognize and Act on Buying Signals
Do you know when a client is giving you buying signals? Listen as your host Nikki Rausch shares the noise she hears in her head when a buying signal is activated. She has been teaching buying signals for years, and they are one of the main reasons she started her own business. Nikki is here to offer you sales techniques and strategies to help you master the sales conversation. Nikki shares her definition of a buying signal, discusses putting together training for the top ten missed buying signals and her book Buying Signals, Converting Casual Conversation Into Sales. Nikki issues a challenge to the listeners and details the top five buying signals she discussed in this episode. She is also giving away a free download with the additional twelve missed buying signals that she didn’t have time to explain. Go to the Sales Maven website to download your copy now. Have you ever had a conversation with a potential client that made you think, hmmm, are they interested in being my client, yet didn’t act on it? If so, you probably missed the signal they were giving you. Listen as Nikki details the top five missed signals and see if it doesn’t make you want to revisit past conversations with clients you didn’t pursue. Nikki believes everyone needs to be turned on and tuned in to buying signals because they are everywhere. Nikki had done this training for years, and every time someone tells her they had no idea. If your business is suffering because you can’t seem to get potential clients to ask for your services, maybe it’s time you started issuing invitations. If you follow the steps as Nikki has them laid out, you can’t help but be successful. In This Episode: [00:43] Welcome and thank you for listening to the show. [01:01] In this episode, Nikki is speaking about buying signals. [02:11] Nikki shares what she hears when buying signals go off. [02:51] Nikki talks about a time when she had to inform someone about the buying signals a potential client was sending her. [04:07] She discusses the training she put together that covered the top ten buying signals that she noticed were being ignored. [05:48] Nikki gives her definition of a buying signal. [06:40] Buying Signals Converting Casual Conversations Into Sales is the book Nikki wrote. [08:01] Nikki issues a challenge to the listeners to think back on conversations they have had and see if they missed a buying signal. [08:42] If you act on something in this episode and gain a new client, please reach out and tell Nikki your success story. [09:34] Nikki is discussing the top five most missed buying signals. [10:05] If someone asks you about your rate, it is a buying signal. [11:41] Nikki shares what happened at a networking meeting with a client and her potential client. [13:59] Implementers get results! [15:23] Nikki speaks about a person she didn’t want to work with even though he was giving her a buying signal. [16:34] Bringing up a negative experience of someone they have worked with in the past that does something like you, a buying signal. [18:48] When people ask you to repeat the information, you have already given them a buying signal. [20:45] Nikki chats with a guy that attended one of her training seminars. [22:08] When someone asks you for a discount, it is a buying signal. [22:37] Follow up with an invitation even if you are not willing to give a discount. [24:09] When people make positive comments about your work or products, buying signals. [25:13] Nikki shares a conversation she had with a woman who started complimenting her training and how she followed through. [28:23] She chats about how she ended up with the lady as a client. [30:45] Get out there and start inviting people to work with you. [31:08] Do you need an antenna to recognize buying signals? [32:17] Nikki has one final story to share about buying signals. [34:12] Do you believe that if someone wants to hire you, they will let you know? [35:30] Invite people to take the next step with you; you might end up with new clients. [36:25] Go to the www.yoursalesmaven/maven to get the free download for the rest of the most missed buying signals. [37:19] Thank you for tuning in today! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
3/16/2020 • 38 minutes, 10 seconds
Making A Positive First Impression (Part 2)
Is your written communication effective, are you getting responses or crickets? Listen as your host Nikki Rausch shares some ways that you can get more return on your emails and other means of written communication. Nikki is a sales strategist and coach with over twenty-five years of sales experience and is master certified in neuro-linguistic programming. Nikki reads two forms of written communication she has received and breaks them down to teach us how to make them more useful. Nikki states that you must make every word you write in a message count, make them curious enough that they want to find out more, and never start a message out with an “I” or “we” statement. Who is the message for or about? Make sure that is your focus. Listen, as Nikki discusses why, when communicating with prospective clients, we should never ask the client to do the work. Start with a question that allows them to decide whether they want to keep reading and don’t make the client search for the information you are trying to give them. You are trying to make them curious enough that they want to move forward and see what it is you are offering. Nikki’s final ask is for you to go back over the last five emails you have sent and circle all the “I” and “we” statements to see if you are following the 80/20 rule. As a gift, she is offering you a free download of the full sales training course she usually reserves for her clients in her Sales Maven Society at www.yoursalesmaven.com/maven, check it out, you will be glad you did. In This Episode: [00:43] Welcome to the show. [00:56] Nikki is discussing Part 2 of Making a Positive First Impression. [02:09] In this episode, we are focusing on written communication to make a first impression. [02:47] Your job is always to make it easy for the other person, default to the clients’ preference. [03:31] How is your written communication with prospective clients? Are you getting responses? [05:08] Check out www.yoursalesmaven.com/maven, Nikki has loaded a full training for you that is free for a limited time, so don’t wait. [06:22] Nikki speaks about your messaging and your written communication with prospective clients. [08:25] Nikki shares an example of the wrong way to write a message when you are trying to get someone as a client. [11:52] Make sure every word you write in a message counts, give them a reason to want to respond. [13:32] Don’t start a message with an “I” statement. [15:02] Nikki speaks about “I” and “we” statements having no interest in someone that doesn’t already have a relationship with you. [18:28] Don’t ask a prospective client to do the work, give them the information they need to see if you are a fit for them. [19:45] Nikki shares an email that she received and breaks down what is wrong with it. [22:04] There are four “I” statements in the first few paragraphs of the email. [22:52] Who is that message for or about? The message is for her and about her, and that is not interesting to a reader. [25:22] Nikki shares a potential rewrite for the email she received. [27:22] Your assignment, if you choose to accept it, is to go back and look over the last five emails that you have sent to prospective clients and see how many “I” and “we” statements you have. [28:24] Don’t forget to go to www.yoursalesmaven.com/maven to download your gift for listening today. [29:22] Wishing you continued success in all that you do. Thank you for listening. Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
3/16/2020 • 29 minutes, 46 seconds
Making A Positive First Impression
You only get one chance to make a first impression, are you sure the one you are making is the right one? Listen as your host Nikki Rausch shares some examples of things she has seen in the last few years that can detract from showing people you are trustworthy, competent, and likable. Nikki is a sales strategist and coach with over twenty-five years of sales experience and is here to offer you sales techniques and strategies to help you master the sales conversation. Nikki shares that making a powerful first impression is crucial when trying to earn clients. She speaks about a sales rep she worked with that was always late for meetings and would arrive barreling through the door like a bull in a china shop. Needless to say, his first impression game was not up to par. The introduction is the first step in Nikki’s selling staircase and is where you need to make that powerful first impression. Listen as she shares some ways you can make the introduction the start of a great business relationship. Nikki speaks about paying attention to the demeanor of the person you are meeting and always be aware of your expression. If you want to appear credible, relax the muscles of your face, and don’t smile through the whole meeting. Being aware of what kind of impression you are making on a client can make the difference between being successful and failing. Nikki takes us on a deep dive into the introduction step she introduced in episode one and gives us some tips on making our first impression a powerful one. So plugin, sit back and get ready to learn. In This Episode: [00:43] Welcome and thank you for listening. [00:58] Nikki shares the topic of this episode and recaps episode one. [01:45] Making a powerful first impression is crucial. [02:33] Did you know that people are making judgments about your trustworthiness, competence, and likeability within a few seconds of seeing your face? [03:52] Trustworthiness is the first thing potential clients are judging you on per a report that Nikki shared. [05:16] Nikki details some examples of what she has noticed over the last few years that detract from your first impression. [08:08] Be camera ready if you are making a video, don’t play with your hair or fix your makeup, it’s distracting and makes you seem unprepared. [10:19] Nikki shares some stories of situations she has experienced in her career. [13:15] Nikki speaks about a sales rep in the education market that was always late to appointments. [15:36] Nikki chats about the horrific traffic where she lives near Seattle, Wa. [18:45] Are you ever late for meetings with clients? What kind of impression does that make? [21:08] Pay attention to the demeanor of the person you are meeting. [22:06] Be aware of your expression, a smile at the introduction shows that you are friendly. [25:32] Nikki speaks about being raised by her father, and the reason she felt she needed to be smiling all the time. [26:55] When you are talking about something, and you want to be seen as credible, relax the muscles in your face, don’t smile the whole time. [29:20] Nikki talks about part 2 in the next episode. [30:15] Nikki shares a story about driving to a location to do a sales presentation. [32:19] What is one thing you can do right now to ensure you are setting yourself up for success? Is there anything you need to change about what you are doing? [33:07] Join the Sales Maven Society; it’s a robust opportunity for you to learn and hone your selling skills. [33:35] Thank you so much for listening to this episode, if you enjoyed it, please leave a review and share it with your friends. Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
3/16/2020 • 34 minutes, 14 seconds
Closing Sales Five Steps At A Time
Do you need help closing more sales? Listen as your host Nikki Rausch shares her tips, strategies, and techniques for closing sales and much more on this episode of the Sales Maven. Nikki is a sales strategist and coach with over twenty-five years of sales experience and is master certified in neuro-linguistic programming. Nikki is here to offer you sales techniques and strategies to help you master the sales conversation. Nikki speaks about the need to have a process or structure that enables you to move a person from the introduction to a place where dollars or services will be exchanged. She also explains what neuro-linguistic programming is and how it combined with her sales background allows her to teach people how to have more flexibility in their conversations to put their prospects at ease and make the sales conversation more seamless. Do you know what a buying signal is? Listen, as Nikki shares her selling staircase, a five-step process to closing more sales. She explains why you need each step, how each step can bring you more sales, and which ones you are skipping if you can’t seem to get new clients. Nikki believes that the more proficient you get at moving people through the staircase, the more revenue you will generate, and the more you will grow your business. If you are stuck and don’t understand what is wrong or how you can increase your sales, this is the episode for you. Nikki gives you the steps; all you have to do is follow them. A piece of advice that she always gives her society members and clients is to go out and focus on revenue-generating activities first. By hitting play and listening to this episode can put a check-mark on your first activity to help you focus on getting more revenue. In This Episode [00:43] Welcome, everyone! [00:59] Nikki is speaking about the importance of closing sales. [01:33] She shares her background and sales experience. [03:27] Nikki speaks about having a process or structure to what you are doing to move someone to the place where you exchange dollars and services. [04:49] Have you ever heard of neuro-linguistic programming? [07:04] Nikki explains what she calls the selling staircase, a five-step process. [08:25] The introduction is step 1, making a compelling introduction. [09:20] Step 2 is creating curiosity, the way you answer questions, or plant seeds. [11:25] Do you know what a buying signal is? Verbal or non-verbal? [12:33] The discovery phase is step 3, the want, problem, or need. [13:47] Step 4 is the proposal, a clear way to outline what you are offering as a solution. [15:29] The close is step 5, give or issue closing language. [16:40] Nikki explains that to close more sales, you need to follow the staircase step by step. [18:10] Issuing invitations is the way you move people from step to step. [20:02] Are you issuing invitations and moving people from step to step? [21:04] Nikki says as you get more proficient in moving clients from step to step, you will get more clients. [22:49] What level are you skipping? [23:03] The three most common ways Nikki works with clients: private coaching, team training, and her membership option, the Sales Maven Society. [23:48] Nikki’s last piece of advice is to go out and focus on revenue-generating activities first. Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven