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Pursuing HER Purpose

English, Finance, 1 season, 140 episodes, 2 days, 22 hours, 13 minutes
About
This is not your average business podcast. This is for the woman who desires to hit her goals without losing herself, her values or her relationships along the way. We believe in the whole person vs the long term hustle approach and demonstrating to our children what living a life full of purpose is truly about! We’re here for the woman who is an aspiring entrepreneur, developing her personal brand and staying open to opportunities that come before her. We’re here for the woman yearning to find businesses that align with HER, HER core being. Are you feeling stuck? Are you searching for a greater purpose? Are you craving connection? Perfect. You are in the right place and we are excited to get you one step further than you are today.
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139. 4 Steps to Unblocking Your Intuition

This episode is meant to inspire you as we kick off 2024. With a new year comes changes, new goals, new revenue and new profit streams for your company. Today, I dive into what unblocking your intuition can do for you as a female entrepreneur, especially if you’ve been feeling stuck or uninspired lately.There are four concepts that I walk you through; understanding intuition and how it ties to entrepreneurship, embracing creativity, overcoming doubt, and finally practical exercises for the intuitive entrepreneur. I explain what intuition is and how you can use it to benefit your business. I talk through how intuition plays a role in being creative and innovative. Overcoming doubt and building self confidence is a big one for this community. Trusting your intuition can help you in both of these areas and I explain how. Finally I walk you through some exercises that can be a catalyst in tapping into your intuition. Whether it be journaling, meditation, networking, or even a walk in nature, these tools are designed so that you can reflect back and hone in on the inner voice that’s always been inside of you. And remember, developing your intuition is an ongoing process so be patient with yourself!Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
1/30/202425 minutes, 35 seconds
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138. How Podcasting Can Make 2024 YOUR Year

We have officially launched Purposeful Podcast for the last time at its current price. Purposeful Podcast is our step-by-step guide to launching a purpose driven podcast that helps you grow your community and become a go-to leader in your niche. One thing we hear over and over again is that next year you’ll start your podcast. But today we want to ask you why not now?From lived experiences, all three of us know that there is no such thing as an ideal time to start. Amy and Abby started the HERself podcast in the nooks and crannies of their days while Abby was working over 40 hours a week at her corporate job and Amy was busy managing a FTE .6 nursing job and had already started her other business; Expecting and Empowered. Between the two of them they had five kids but they had a mission that was important to both of them so they found the time to start their podcast.Kat started her first podcast; TTC Society, about her journey to becoming a mother. She found podcasting to be a way to turn her mess into an important message. This was a really hard time in her life and she felt called to do something about it. Years later, podcasting is now Kat’s full time job and she never would’ve thought this would be her current reality. Our hope is that you don’t wait. Make this your year. Your voice has something to bring to the world and we want you to feel more purpose. The doors for Purposeful Podcast are open from now until Friday, January 26th, 2024, at midnight. At that time the price for this course will increase so don’t miss out on this incredible opportunity.Register for the Purposeful Podcast Course HERE! Use code ‘PURPOSE25’ at checkout to receive $25 off just for listening to this episode.Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
1/23/202416 minutes, 2 seconds
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137. How to Share Your Purpose Through Podcasting

There are so many reasons we love podcasting. This week the three of us are diving deeper into the passion and purpose that can go into podcasting. What we know is that most of us go into podcasting to help our listeners. But what we want to focus on today is how meaningful podcasting is to the host as well.Kat shares how starting as a hobby podcaster took some of the pressure off and brought her so much joy. Abby explains that when she first started podcasting, she didn’t need it to make money. What she was seeking was a sense of fullness in her life. Amy shares inside information on how the marketing trends for 2024 are all pointing to long form content and how podcasting is exactly that.Podcasting is also a means to express your creativity. It allows you to share your unique perspective with the world. It is a medium that gives you the freedom to create content in your own style. Podcasting also brings a huge sense of community. You can make a community through podcasting, serve that community, be in that community and be supported by it all at the same time.If you’re ready to share your voice and make an impact all while making money doing it, be sure to sign up for our free webinar below. It will give you the building blocks to start your podcast and generate money right away. The webinar is on January 23rd, 2024, at 12:00p CST. And spoiler alert, just for signing up for the webinar you will get an exclusive discount for Purposeful Podcast; our step-by-step guide to launching a purpose-driven podcast that helps you grow your community and become a go-to leader in your niche.Sign up to join our Webinar HERE.Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
1/16/202424 minutes, 10 seconds
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136. Podcasting: How to Generate Revenue from Your Own Offers

This week I’m (Amy) talking to you about the power of podcasting and how you can harness it in your business or that business that you’ve been dreaming of. When people think about making money as a podcast they automatically think about getting sponsorships and advertisements. In this episode, I’m going to teach you how to monetize your podcast much faster with your own offers and your own business first.As you may or may not know, the first business that I started, Expecting and Empowered, has been up and running for seven years. I share how we didn’t leverage podcasting until year six and the way that our podcast quickly became our second leading generator as far as gaining new customers goes. Not sure what being a sponsor of your own podcast looks like? I walk you through how we do it in all three of my businesses and share why offering a discount code in your sponsors will make customers act sooner. I also go into depth on why podcasts are such a fantastic way to serve your audience and get them to buy from you.If you think this is the time to make your podcast, I say why not? We are offering a free workshop called How to Launch a Profitable Podcast, hosted by myself and Abby on Tuesday, January 23rd at 12p CST, where we will teach you how you can monetize your podcast from the very start. By signing up for the workshop you will get an exclusive discount on our course, Purposeful Podcast, which we will be launching for the last time at the $297 price point. After this launch, the price will be going up. So don’t miss your chance. Sign up for the workshop at the link below.Sign up for the ‘How to Launch a Profitable Podcast’ Workshop HERELet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
1/9/202421 minutes, 36 seconds
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135. How We're Mapping Out Our 2024 AND Our Best Tips for You

We are outlining our year ahead in this episode but grab your pen and paper because throughout it we give you tons of tips on how to do the same for your business. If you’re newer to entrepreneurship we know that doing this type of analysis can be overwhelming but the goal of this episode is to make it easier on you because we’ve learned over the years what has worked for us and we want to share that with you.Reflecting on the past year is where you’ll want to begin. We prompt you to look at things like where you generated the most new leads and what caused the most dramatic growth for your business? Assessing your finances is key to understanding where you might be able to spend a little more next year. Remember to look at your competition too. See what they are doing that seems to be working well for them. Can you implement similar strategies?And it’s not just about the numbers. How did you feel both in and out of your business this last year? How do you want this next year to feel? Where do you need to make some changes? What can you automate or delegate? Is it time to hire?Look back at the beginning of this year and don’t forget to celebrate how far you have come. If reflecting or planning a year out is too much, break it down. What wins can you celebrate from the last 90 days? And what are the top three things you want to accomplish in the next 90 days. Oftentimes we overestimate what we can get done in a day and underestimate what we can accomplish in a year. We want this year to be your best year yet so break down those goals into bite size pieces and start 2024 off with a bang!Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
1/2/202438 minutes, 43 seconds
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134. Greatest Hits: Tapping Into Your True Potential With Amy Porterfield

This episode is landing right between Christmas and New Year’s for those who celebrate so we thought we’d throw it back to one of our favorite episodes with Amy Porterfield. All three of us have been huge fans of hers for years now! Her podcast, Online Marketing Made Easy, has accompanied us on many walks, lunches, and road trips. The value she brings to this industry is unmatched and we love how motivated we are after listening to her episodes.Amy shares how she got started as an entrepreneur, what it was like to transition from a more behind the scenes role to forward facing, and the strategies that she has used to increase her download numbers for her own podcast.Even someone as successful as Amy Porterfield struggles with confidence. We talk about how she has grown into her own confidence, how she was afraid of being seen due to negative self-image and the impact that having a mentor and friends in this industry can have on us. Amy even leaves you with a little motivation on how to keep moving your business forward!MEET Amy PorterfieldAmy Porterfield’s Podcast: Online Marketing Made EasyTwo Weeks Notice by Amy PorterfieldLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
12/26/202333 minutes, 23 seconds
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133. Greatest Hits: How I Started a Top Podcast and Profitable Business While Working a Full Time Job

We are throwing it back to one of my favorite episodes I’ve ever recorded. It’s with Amy as she interviews me, Abby, on the transition from working a full time corporate career to becoming a full time entrepreneur. And how I was able to do both simultaneously for about a year. You might be in that same position right now. This episode is all about how you can do the little, and the big, things correctly now so that you can make your dream a reality someday.Maybe you too feel the monotony of a career that pays your bills but doesn’t fill you with passion. It’s a “safe” choice, but you consistently wonder, “Is this all there is for me in life?” You are low on time but desperately want something else that can fill the void that has been on your mind for a while. Maybe it doesn’t mean leaving your job tomorrow; maybe it means making an investment in yourself to finally take a step into a better tomorrow. If this is you, join today’s conversation to help get you out of your way and on the path to a more fulfilling tomorrow. Make this be the year that you will take the steps YOU deserve in your career and life. Sponsor: How to 2x Your Business with Podcasting WorkshopLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
12/19/202327 minutes
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132. 5 Ways to Avoid Burnout This Year

Hi you guys! It’s Amy with a solo episode this week. Today I am talking about something that is very near and dear to my heart; how to avoid burnout as an entrepreneur and balance your life in a way that feels good to you. We know that you didn’t leave your job to have a worse schedule than you did before. In this episode I share tried and true tips that have worked for me over the years.First off, I recommend finding a formula that works for your week. I walk you through what my work week looks like and give specific examples of what I do each day. Next, I advise you to think about your year. What does your business year look like? When are your launches? I even share some examples of what our business year looks like inside Pursuing HER Purpose. Do you always feel like you have to have something new to offer or maybe you keep offering something that you don’t want to offer any more? I’ve been there and it’s not a good feeling. I challenge you to create a system that does allow you to feel good inside your business. Connection is also something that can fill your soul and help you not feel so lonely as a solopreneur. I remind you to see the people - network and make the connections. Finally, I want you to ask yourself what specifically doesn’t feel good in your business right now? What is it that you really don’t like? Now challenge yourself to create solutions. Don’t buy into the idea that thing’s can’t change because they can. We want 2024 to be a year where you are able to find steadiness and happiness both inside and outside of your business.Sponsor: How to 2x Your Business with Podcasting WorkshopLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
12/12/202333 minutes, 27 seconds
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131. BTS: Launch Debrief and Making Money 24/7

We are back with another one of our favorite kinds of episodes - behind the scenes! Today we are sharing what the month of November looked like for us. We had multiple offers going out at the same time. We launched our course on courses; Purposeful Course, had a secret, private launch going at the same time, and had our very first evergreen course bringing us sales without having to do so much leg work.We’re not going to lie, the runway for Purposeful Course felt a little squeezed this time around. We explain how we were coming straight off of our in-person event of our mastermind and that our sales for Purposeful Course did have a slower start than we expected. But, as we always do, we share how we pivoted and what we did to still feel like we brought in a good amount of sales for this launch.The word “evergreen” is a trending one in this industry. We have gone evergreen with one of our courses - Purposeful Podcast. Today we share what this looks like and how it doesn’t mean we have completely washed our hands of the work that has to go into these sales. There are still aspects of evergreen sales that we are very much involved in.This year was such a great year for us in so many ways. We created incredible relationships with you - our students, held our first ever mastermind which we all loved and is here to stay, and the three of us grew closer both personally and professionally. Going into 2024 we have a much clearer vision for this business and we hope that by being a part of this community you’re feeling the same way too.Sponsor: How to 2x Your Business with Podcasting WorkshopLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
12/5/202325 minutes, 38 seconds
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130. How to Sell Without Feeling Gross

It’s Kat coming to you with a solo episode. If I am new to you I am one of the three co-founders of Pursuing HER Purpose and I also own a sales agency which has supported tons of online business owners to sell their offers. Today I am talking with you about all things sales. Especially debunking the belief that selling is gross.In this episode I share how to sell without feeling icky. Most sales goals are created with how we want to feel in the end but in order to achieve those goals you need to stop avoiding the middle. There is a way to actually feel good about selling and today I teach you how to start shifting your mindset. I talk about the importance of not overserving your audience. If you are giving away too much “how-to” and “tips and tricks” content, your audience may think they are getting all the information they need from you. Don’t let your consumer fill up on bread crumbs.I want you to proudly cruise in your selling lane. I want you to feel good about selling your product. You know how vital it is and I can’t wait for you to get out there and sell. Your life is about to change while simultaneously selling and serving at the same time.Sponsor: How to 2x Your Business with Podcasting WorkshopLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
11/28/202321 minutes, 11 seconds
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129. Tough Love: How to Make Your Mind Work for You

We desire change but then we don’t take the necessary steps forward to make it happen. Sound familiar? Today we are talking about making the right changes and working with your mind rather than against it. We want you to be able to expand your mind and think about the endless possibilities that are in front of you. The two traits of expansiveness and abundance go hand in hand in motherhood and entrepreneurship. I hope this episode gives you some steps and mantras you can use to shift your mindset if necessary.The four topics that I cover include overthinking, comparison, motherhood & the mind, and the mind & comfort connection. I dive deeper into each of these areas and explain how the mind might be holding you back. We know that the women in this community are driven. We know you want a purposeful push in order to have the impact you can on your little corner of the world. The mind is a powerful tool. Maybe you are feeling good right now. Let this episode help you keep the momentum flowing. Or perhaps you need a push? Use this episode to get out of your comfort zone and start having your mind work with you.Sponsor: How to 2x Your Business with Podcasting WorkshopLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
11/21/202329 minutes, 4 seconds
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128. When Imposter Syndrome Asks, "Can I Actually Do This?"

We are coming to you during the launch of Purposeful Course; your complete roadmap to creating, launching and selling your own profitable online course. If you’ve been around for a while you know this business, Pursuing HER Purpose, is course based meaning we generate most of our revenue from selling online courses. Today, we’re focusing on the question, “Can I really do this?”If you’ve been contemplating starting your own online course we know there are a few roadblocks that can get in the way. We discuss what imposter syndrome is and what it can sound like. We know that time is a real obstacle. We get it. We are all working moms but we want you to know that by creating an online course you will be getting more of what you need; time. And then there’s the crossroads of where motherhood meets your career. It may seem like there is never the right time. We share how we were able to start our own businesses while juggling the act of motherhood right along with it.So if you’re ready to take the leap and learn how to create, launch, and sell your very first online course so that you can actually be generating a sustainable income through your business, join Purposeful Course now. This is the first time we have launched this course since the very beginning of this year. Click the link below to join today!Join Purposeful Course HERE.Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
11/14/202316 minutes, 31 seconds
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127. Making Sure You Have Something to Sell Before You Have a Big Audience

One commonality that we see among business owners is that they focus so much on building their audience before they have anything to sell. We want to stress that followership on social media platforms does not equal success. We both know of accounts that have hundreds of thousands of followers and yet they bring in little to no income. And we’ve seen the opposite be true. We know some entrepreneurs that have 1000 followers and make multiple six figures. Do you feel like you’re on a hamster wheel that you can’t get off of inside your business? We want you to take a step back and look at what you're spending your time on. If it’s content creation and continually doing what you're comfortable with, that is never going to allow you the freedom that you are looking for inside your business. You have to be intentional about the time you dedicate to creating the offer that is going to allow you to jump off of that rotating wheel.If we got anything across to you today we hope it’s the permission and excitement to launch something as you build your audience. Put away the excuse of needing a large following before you sell. Having a small audience is the perfect time to start from scratch, create a community, and build raving fans who are going to be so happy to talk about your course.If this episode has inspired you to start thinking about creating your own course be sure to register for our free webinar; Four Ways to Create Time Freedom Through Online Courses, below. It is going to be on November 14th at both 12p and 1:30p CST. You must register in order to get access to the replay!Register for Our Free Webinar: Four Ways to Create Time Freedom Through Online CoursesLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
11/7/202324 minutes, 40 seconds
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126. How Much Does It Really Cost to Start an Online Course?

Is your pay directly related to your time? Maybe you’re a consultant and you need to be in person to make money or maybe you’re a hair stylist who needs to have their chair filled in order to see the dollars roll in? Imagine if you could create a product that incorporates your expertise but you don’t have to be there in order to make an impact and have an income be made. You can! We discuss how in this episode.We cover the idea of finite thinking versus having an abundant mindset and what that can do for your business. People want to learn from you and work with you but we get it, you can only be in so many places at once. What if instead you could create an online course that would allow others to still learn from you without you having to be physically present?We answer your questions on what stops people from creating an online course including if the technology part might seem too complicated. We also cover the reasons TO create an online course, the exact equipment you’ll need to get started, and what it will cost you. We tell you how to price your course and as always, walk you through the behind the scenes of our very first course launch.Online courses have a ripple effect. They not only impact you but all the people you can support as well. They have changed our lives and we can’t wait for them to change yours too!Register for Our Free Workshop: Four Steps to Create Time Freedom Through Online CoursesLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
10/31/202328 minutes, 58 seconds
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125. Whitney Casares on How to Stop Doing it All and Start Doing What Matters

We are excited to have Dr. Whitney Casares on the show today. This episode was featured on Abby and Amy’s other podcast, the HERself podcast but we knew we just had to share it with this audience as well. Dr. Whitney is a maternal child health expert, a pediatrician, and a mom of two; one child has ADHD and the other has autism. She’s also the author of the soon-to-be released book - Doing It All.Today we are talking about how we can make working motherhood better for ourselves. Dr. Whitney explains how when she was doing it all, in the end, she was the one who was suffering the most. She shares her hot take on the word balance and offers a suggestion on what we could be seeking instead. We cover everything from how to advocate for yourself and others in incremental ways at the workplace, what the term sandwich generation means, and what you can do if you fall into this category. Dr. Whitney shares how her and her husband split the household and parenting load & you’ll find her honest, personal answer refreshing. In Dr. Whitney’s upcoming book, Doing It All, she talks about the centered life. In this episode she walks us through this concept, gives her own personal examples, and shares what you can do when your top priorities conflict with one another.We appreciate Dr. Whitney’s honest, realistic approach to working motherhood. We all want you to know that you deserve to feel good in this role and that even if you feel like you don’t have five minutes to reflect on your own needs, doing so will have a foundational impact on the rest of your life.Sign Up for the Upcoming Pursuing HER Purpose Online Courses WorkshopLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
10/24/202353 minutes, 47 seconds
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124. Is an Online Course the Right Move for You?

Have you ever wondered if an online course is right for your business? It’s Kat here with a solo episode this week and I’m helping you answer that question. There is a lot of hype around online courses right now but there’s also a lot of confusion.Today I run through the different archetypes that should start an online course. Do you consider yourself someone who wants to support other people in their business? Or maybe you are a burnt out service provider? Perhaps you’re a 9-5er who is looking to create something you are passionate about outside your everyday job. Or are you  are an entrepreneur whose business has taken over your entire life and you're looking for more freedom and flexibility? Any of these sound like you?! If I’ve piqued your interest, tune into this episode to learn how to pick a course topic that is guaranteed to be profitable right off the bat. We don’t want you feeling like you’re duct taping strategies together. Let us help you learn from both our mistakes and wins when it comes to creating an online course.Head on over to www.pursuingherpurpose.com to register for our free workshop, Four Steps to Create Time Freedom Through Online Courses, that will take place this November!Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
10/17/202312 minutes, 40 seconds
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123. An Update on HERself's Revenue: A Podcast Based Business

It’s Amy and Abby here with you this week and we are giving you an update on our other business together, the HERself podcast. If you haven’t listened to episode 71, go back and check that out because in there we talk about the first two years of HERself.Since the beginning of HERself, we have had an incredible community but there was an opportunity for us in the realm of monetization. We often hear from women in this community that they don’t care about the money aspect of their business but we DO! We want to be fully transparent in our revenue goals and our strategies in how we plan to achieve them.In this episode we go into detail about the different revenue streams that we have including sponsors, Patreon, and affiliates. We give you exact numbers on how much each of these has brought in for us so far this year and give you a projection on what we estimate each of our owner profit take home shares will be.If you need a pep talk or a mindset reframe on how you’re going to make more revenue as a podcast, let this episode be just that. We want you to be making money and hope that our methods can help you get there!Sponsor: How to 2x Your Business with Podcasting WorkshopLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
10/10/202334 minutes, 29 seconds
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122. BTS: Selling and Delivering Our First Mastermind

We believe our listeners and customers deserve a peek behind the scenes on how we do business around here. Transparency is important to us so that’s why we are sharing our successes and struggles with you. These lessons that we learn can be beneficial to other business owners, like you, as well. As you know, we recently launched our first mastermind. We are currently in the middle of delivering that experience to our students. In this episode we dive into how we decided on a launch date, why we capped the number of participants at the number we did, a happy accident that happened during our launch, and the revenue that the mastermind brought in for us.Creating the mastermind has kept us really, really busy. We were on several interview phone calls with applicants, we were heavily utilizing social media to create a buzz around it, and we’ve been planning all of the details for the in-person event coming up this month. Doing something like this for the first time is always going to be the most time consuming. But in the end it has been so fun and so joyful for all three of us! Tune in to hear why this launch has been our least stressful but most profitable thus far.Sponsor: How to 2x Your Business with Podcasting WorkshopLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
10/3/202336 minutes, 56 seconds
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121. When You Feel Like Quitting, Do This Instead

Right off the bat, I hit you with one word that I think makes all the difference between the small businesses that make it and those that don't. It's Amy here this week with a solo episode focused on what to do when you feel like throwing in the towel.There are three basic ideas that I guide you through that can help you push through the tough times.  I cover how to depersonalize things, the importance of setting small goals & achieving them, and how to leverage the community that is right in front of you.Here at Pursuing HER Purpose, we are huge proponents of setting a ball down, not dropping it. If you are feeling like you don't have any fuel to add to your business fire right now, I want you to think about what you can set down? The last thing we want is for you to look back in five years and wonder where you'd be if you would've seen that dream of yours pan out.This episode is going to give you the gas you need to move your business forward and it gives you tangible examples of small things you can implement  to get you a little further than you are today.FREE Podcast Workshop - www.growwithpodcasting.comLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
9/26/202329 minutes, 23 seconds
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120. Working Motherhood: What It's Like to Have a Traveling Partner

Do you have a partner that travels for work? We hear this scenario come up so often in this community that we thought it would be the perfect opportunity to do an entire episode around it. Kat and Abby both have traveling spouses so while Amy facilitates this interview, Kat and Abby field the questions and share their personal stories around what it’s like to be a working mother while having a partner who is on the road from time to time.We go through how often Kat and Abby’s partners are gone, what they do ahead of time to set the family up for success, and what the expectations are for both themselves and their partners when they are gone. Kat and Abby share what systems work best for them when their spouses are out of town including having something fun planned in advance, having groceries delivered, and even making bath time a longer than usual activity with the kidsHaving a partner who travels for work can be taxing in more ways than one. But we want you to know that you’re not alone. It’s easy to slip into that angsty comparison place. We hope this episode not only gives you ideas for how to make the time your partner is away easier but also something that you can actually look forward to.Sponsor: Purposeful Podcast Course - Enter code ‘PODCAST50’ at checkout for $50 offLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
9/19/202349 minutes, 37 seconds
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119. The Top 3 Things My Coaching Clients Bring Up and How We Work Through Them

When women in this community come to me, Abby, for business coaching, the same questions always come up. They are based on confidence, clarity, and time. Today I walk you through some prompts that will help you work through these hurdles the next time you are feeling stuck.When it comes to confidence, or the lack thereof, I ask you the question of what is important to you? And I encourage every decision that you make moving forward to be based on the top three things you value most. As far as clarity, I teach you about the D.A.D. method; delete, automate, and delegate. And for time, my biggest piece of advice is to keep the end goal in mind. Tune in to hear more on each of these topics!Sponsor: Purposeful Podcast Course - Enter code ‘PODCAST50’ at checkout for $50 offLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
9/12/202321 minutes, 13 seconds
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118. Greatest Hits: Working Motherhood: How We Make It Work

Like many of you we are celebrating Labor Day this week. We are back to school with our kids and we’re just coming off of a holiday so we thought we would bring back one of our most listened to episodes all on working motherhood.We know many of you can relate to this topic. This episode can lead to many ah-ha moments, a lot of solidarity, and a lot of strategy shared. As a working mom, you have a lot on your plate. It can feel like you are being pulled in a million directions at once. We break down what has worked with partnership, childcare, prioritization and setting boundaries in our own lives.We hope today you can leave with a few ideas to help you feel a little less overwhelmed as a working mother.Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
9/5/202330 minutes, 11 seconds
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117. Do I Have to Show Face to Start a Business?

Hi friends! It’s Kat here today with a solo episode. This topic of do I need to show my face if I want to start a business is one that comes up a lot in our community. I am going to share the pros and cons of showing your face when starting a brand, the kinds of businesses where you can get away with not showing your face, and some fun loopholes you can use when starting a powerful brand without getting behind the camera.You can build a business that authentically feels good to you, whatever that looks like. Some of the pros behind showing your face include building that know, like, trust factor. I go into what this feels like from a consumer perspective and explain why buyers often make purchases based on feeling.However, with showing your face comes the risk of personal privacy. This is where the loopholes come in! Have you considered other options like podcasting, blogging, or even powerful graphics or images? These are just a few of the strategies I share on how you can still build a profitable business without getting behind the camera.If you are someone who is reluctant to show your face or start a personal brand, I share some questions you can noodle on. Building a personal brand can be one of the most expansive experiences of your life. We hope this episode gives you some ideas and clarity around whether or not you want to be the face behind your business.Thoughts or ideas on this topic? We’d love to continue this conversation over on Instagram. Make sure you are following @pursuingherpurpose and shoot us a DM.Sponsor: Purposeful Podcast Course - Enter code ‘PODCAST50’ at checkout for $50 offLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
8/29/202318 minutes, 7 seconds
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116. Final Call - Your Mastermind Questions Answered

We have been in mastermind interviews every week for the past few months now. And what we’ve realized is that the same questions keep coming up from those of you that are applying. With the mastermind starting next month, and only a few spots remaining, we thought this would be the perfect opportunity to answer all of your questions about this experience.We cover all the details from the exact dates and location of the mastermind, to what all will be happening as a part of the live event, and even share some details on a few surprise and delight items we have in store for those of you that are a part of this incredible event. Keep in mind that even if you’re not from Wisconsin, or can’t attend the live aspects of the mastermind, you can still join! Everything will be recorded and several elements of the mastermind are virtual.This program is for the business owner who really wants to grow in their mindset and in their business strategy. If this is you, be sure to apply. We only have a few spots left. If this is on your heart, go ahead and hit apply right now!To snag one of the few remaining spots, fill out your application HERE!Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
8/23/202318 minutes, 12 seconds
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115. What Is Your Next Right Step? How We Make Big Decisions

Do you have trouble making decisions? Whether you’re like Amy, and you are at a point in your life where you find decision making easy, or you’re like Abby, and have a harder time saying yes, this episode is going to help you realize whether or not you are in a space of indecision. And here’s a hint, that’s not a place you want to be.We each share personal experiences about when we’ve been at a crossroads in our lives. Abby shares insight on how she spent far too long weighing on the decision of whether or not to go part-time at her sales job. And how when she finally did make her choice, she felt like it was the wrong thing to do. The number one question Amy gets asked is whether or not she regrets the decision to go back to nursing school. She explains what her thought process was when making the choice to leave that career. And Kat shares some of her beautiful, thought-provoking metaphors to help you get in the right mindset to make the next, small, right decision.We want you to know that if a decision to join our mastermind is one you’ve been waffling on, we encourage you to get out of the gray. Say yes to yourself. Just because you’re filling out the application, doesn’t mean you are making the decision to join. But by taking one small step, you are figuring out what the next right move is for you. Time is running out and our doors to our very first mastermind are closing soon. So fill out your application today. You owe it to yourself.Fill out your application to join our mastermind HERE!Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
8/22/202320 minutes, 41 seconds
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114. How to Navigate the Season You're In

It’s Amy here coming to you with a solo episode this week. I am speaking to the woman who may think this isn’t her time. Today I’m sharing my story to hopefully inspire you to understand that there is no perfect time.We know that most of us are going to have babies during our peak working years. I explain what it can look like if you do choose to pour yourself into your business when you have littles at home. Being pregnant is what sparked my idea to launch my very first business; Expecting and Empowered. I share why this was not the ideal time to dive into entrepreneurship and what time saving hacks I used to make it work anyway.It is so easy for me to sit here and say, “let it rip!” But today I wanted to give you some actual, tangible tips on how to make this happen. Remind yourself, if you are in a demanding season of parenthood, it’s not going to last forever. Focus on what you can for now, ask yourself what you can put down, and think about where you truly want to invest your most precious resource; your time.If you enjoyed this episode, please share it on your Instagram tagging @pursuingherpurpose. Thanks for being here!Sponsor: Purposeful Podcast Course - Enter code ‘PODCAST50’ at checkout for $50 offLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
8/15/202319 minutes, 46 seconds
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113. BTS: Strategy Meets Happy Accidents with Mastermind, Coaching, and Advertising

One thing that is important to all three of us is that we are able to enjoy summer and as a business we believe this is possible. A goal that we continue to strive for is to be able to take that vacation without having to bring our laptops or plan for weeks in advance. And to be honest, we just aren’t quite there yet because this summer we’ve been busy and in today’s episode we share all the behind the scenes things we’ve been up to!In the midst of summer chaos, we have launched our very first mastermind. In this episode we discuss how we let the mastermind application process rip, even though we didn’t have all the finite details perfectly planned out. Abby goes into how her one-on-one coaching clients have continued to be an ample part of this business and how some have directly been selected as members of our first mastermind cohort. Kat gives updates on how our ads are going and the decision process behind outsourcing this side of the business. Amy explains why the social media aspect of the things were weighing heavily on us and what we did about it.We are so excited with the group of inspiring women that have joined our mastermind so far. The mastermind group starts in less than a month. We do have a few, select spots remaining for this very first cohort. If you’re interested in joining, fill out the application today. Why not you? Why not now?Fill out the application for our mastermind HERE!Episode 112: Creating Your Ideal Life and BusinessEpisode 103: Are You Living In Alignment?Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
8/8/202323 minutes, 52 seconds
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112. Creating Your Ideal Life and Business

Hello PHP Community! It’s Abby here with you this week. As a business coach I am walking you through one of the many exercises I provide for my clients. For those of you who don’t know, I started my professional coaching degree through the University of Wisconsin - Madison back in September of 2021. Since then I have received my ACC Credentialing through the International Coaching Federation.In today’s episode I help explain what the difference is between a consultant, a mentor, and a coach. I walk you through an experience that will first ground you and then help you gain the confidence and clarity you need to determine the steps you need to take now in order for you to achieve the things you know are possible.At this point, I have coached dozens of you and it has been so rewarding. If you think one-on-one coaching is something that could benefit you and your business please send an email to hello@pursuingherpuprose.com. I cannot wait to meet more of you in these upcoming weeks. Truly, I am so excited to help you discover the path that you deserve to be on.Get your copy of the coaching prompts from this episode HERE.Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
8/1/202314 minutes, 17 seconds
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111. Do You Want a Hobby or a Business? Let Us Help You Answer That

We are going to push you outside your comfort zone a bit today. After listening to this episode you’ll be able to see where you might be playing it too safe with your business. We are encouraging you to ask yourself if you want a hobby or do you want an actual business?Amy kicks the episode off with one of her hot takes - sharing her own personal story of when she first started blogging and how she only felt comfortable talking about it with certain people. Abby walks you through an exercise she does with her one-on-one coaching clients and shares why one of her clients walked away from a session more scared than when she walked in. Kat shares some insight on what we are going through at Pursuing HER Purpose at the moment and how we know that it’s time to make some financial investments in order for us to see PHP grow.The whole point of this episode is to really make you think. Where are you holding yourself back? Where are you playing small to protect yourself? Or, are you at a place where you’re ready to give your business a real chance?If you are interested in up leveling your business by joining our first ever mastermind this Fall, be sure to fill out your application today! We are already halfway full after only being open for just over a week. We cannot wait to read through your application next!Fill out the application for our mastermind HERE!Episode 42 with Kara LoewentheilLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
7/25/202320 minutes, 9 seconds
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110. Meghan Lambert: Your Website Questions Answered by Our Website Designer

You get to meet our extraordinary website designer, Meghan Lambert, today. We have been working together for over five years and have done at least four major projects together. Most recently we did a brand refresh of the HERself website, a new build of the Pursuing HER Purpose website and a huge refresh of the Expecting and Empowered website. We are such huge fans of Meghan’s work!Meghan tells us whether or not she thinks everyone should have a website. She also explains which platform she recommends if you are just starting off and want to build your own website. Ready to take your DIY website to the next level and work with an expert? Meghan explains what she sees as the main issues most of the time and how she can help your website get to a better place.We do a rapid fire series of questions that our listeners are most curious about including what slows down the website loading speed, if people are still using video on their websites, and what Meghan recommends as the best way to collect payments on websites. One of the things we love most about Meghan is that she is a wife and mom who gets the constant struggle of finding a good work/life balance. She shares the story behind how she has evolved the process in which she works with her clients and how that has in turn allowed her to have more time to spend doing what she loves most with the people she loves most.Sponsor: Purposeful Podcast Course - Enter code ‘PODCAST50’ at checkout for $50 offMEET MeghanMeghan’s WebsiteLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
7/18/202329 minutes, 13 seconds
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109. Getting Yourself In the Same Room - Why Where You Are and Who You Know Matters

Within the first 30 seconds of this episode Amy shares her fastest and best strategy for growth and leveling up your business! Today we cover why who you know matters in business. Networking, including the paid version, is something all three of us deeply believe in. We use our valuable time, money, and resources to get us inside of rooms where there’s going to be opportunities for us and today we’re going to convince you why that’s a really good idea.We know it’s so hard to grow on social media right now. But what if there was another way to expand your business? Well, there is. That is exactly what our mastermind will do for you. Imagine being in a room full of women that have a similar audience as you but they just haven’t heard of you yet? Joining our mastermind will help you collaborate, grow, and serve your audience in a way that is guaranteed to work a lot faster than if you were to go about it all on your own.The application for our mastermind is open right now! We’ve already received several exciting applications and want to remind you that this price is going to be the lowest that we’re ever going to offer. If you want to be a part of this first cohort, be sure to sign up now because spots are filling up fast!If you know your time is now click HERE to fill out the application today. We are so excited to serve our first mastermind!Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
7/11/202311 minutes, 12 seconds
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108. Greatest Hits: The One Thing Every New Business Owner and Mother Needs to Hear with Kate Butler

We are throwing it back to one of our greatest hits, one of our most listened to episodes of all time with Kate Butler (Borsato). She speaks about being a new business owner as a mother and what led to her quick growth. She brings in her experience, her success, and her failures.  Kate is a therapist, educator, and momma of two girls who is passionate about helping women find joy and balance as they navigate motherhood. She does this through her one-on-one therapy services, online programs, and her Instagram account where she is always sharing her amazing knowledge. If you love this episode with Kate, make sure to head over to Apple Podcasts, or your favorite podcast app, and leave us a review! As a small business like Kate’s, those acts of free support mean so much to us, and they allow us to continue to produce our content for free. We appreciate you so much, and we’re excited to see your reviews! MEET Kate: https://www.instagram.com/kateborsato/Links & Resources:Kate’s Website & Instagram Her Online Course Library Sponsor: Purposeful Podcast Course - Enter code ‘PODCAST50’ at checkout for $50 off our course.Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
7/4/202353 minutes, 49 seconds
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107. What is a Mastermind and Why You Might Want to Join One

Have you ever wanted to join a mastermind, or maybe you’ve wondered what one even is? Do you see many of the business entrepreneurs you admire joining masterminds but can’t seem to find one to join yourself? Today, we are sharing some very exciting news about an offer that has been on our hearts since the very beginning of Pursuing HER Purpose. We are launching our very own mastermind and you have an opportunity to join! We talk through what a mastermind is, what you can expect from ours, and who is the best applicant to apply to be a part of our very first cohort. We go into details on the date and location of the mastermind, the cost, and even share the amount of money that we ourselves have invested in masterminds in the past. All three of us are truly passionate about this opportunity. We cannot wait to share it with you and are on the edge of our seats to review applications from those of you who apply!Fill out the application form for our mastermind HERE!Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
6/27/202313 minutes, 27 seconds
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106. How to 2x Your Email List with Quizzes with Chanti Zak

Chanti Zakariasen is on the show today! She is a quiz funnel strategist and growth coach for online business owners. She truly has worked with some of the biggest names in the industry including Jenna Kutcher and Amy Porterfield. In fact, she is personally responsible for growing their email lists by hundreds of thousands of people all through the power of quizzes.As a mom of three, Chanti lives a life full of passion and she shares how entrepreneurship has allowed her to do just that. She walks us through how to go about using quizzes to up level your business. Chanti breaks down all the details from how to pick a quiz topic to what to do when you do capture a cold lead and how to nurture them to become your new business best friend!If this episode has inspired you to launch your own quiz for your business we want you to pick your quiz type and topic within the next seven days and DM us @pursuingherpurpose with your idea! If you want support in this area, Chanti has a quiz on her Instagram page called Discover What Type of Quiz Will Help You Reach Your Business Growth Goals. Be sure to check that out!MEET CHANTIwww.chantizak.comSponsor: Purposeful Podcast Course - Enter code ‘PODCAST50’ at checkout for $50 off our course.Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
6/20/202350 minutes, 56 seconds
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105. I Launched, Can We Talk About What a Rollercoaster That Was?

If you’re a regular listener then you may have heard today’s guest, Sammie Gollup of @anti.diet.mama back on episode 97. Since that episode Sammie used our course, Purposeful Course, to launch her first course; Anti-Diet Mama Course! We thought it would be so valuable to bring her on and have her share her experience of launching for the first time because we know so many of you will be able to relate.Throughout the episode we coach Sammie so that everyone listening will be able to take away some really sound launching strategies. Sammie shares whether or not creating her own course was easier or harder than she expected. She also shares what her launch plan was and what she did to set herself up for a successful launch. We also give Sammie mad props because she gets very vulnerable in this episode. She shares what happened when her expectations weren't met, the emotions she went through, and what it felt like to finally close the doors on her first launch. As always, we go through all of Sammie’s numbers, what they mean, and what she can learn from them for her next launch.There are so many valuable lessons in this episode and we know Sammie’s story will really resonate with you whether or not you’ve launched a course in the past or plan to someday in the future.For $75 off Purposeful Course enter code ‘PC75’ at checkout!Sammie’s InstagramSammie’s WebsiteLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
6/13/202350 minutes, 42 seconds
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104. 5 Simple Strategies to Increase Podcast Downloads

We are here doing an episode all about increasing your podcast downloads. We’re ready to serve it up and help you move your podcast further starting right now! Even if you don’t have a podcast, this information will cross over into other areas of your business so you’re going to want to tune in!We go through three strategies that are easy to implement but they do take some time to get your systems down. We walk through how to help your listeners find the episodes that pertain to them, why making roadmaps for your audience is so important, and how serving on different platforms is essential to increasing your download numbers.And don’t be afraid to ask your audience for their help. Remember, you’ve just served them with roughly 30 minutes of great content so you shouldn’t feel bad asking them for a small favor to help you grow your podcast!Sponsor: Purposeful Podcast Course - Enter code ‘PODCAST50’ for $50 offLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
6/6/202329 minutes, 41 seconds
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103. Are You Living in Alignment?

Today’s episode is all about how to be intentional with your choices. We walk you through some concepts that will undoubtedly change your life and what’s possible for you.We use a lot of metaphors and break them down by sharing tangible examples that we have used personally and our coaching clients have been through as well. Have you struggled with making decisions because of what has happened to you in the past? Or you’re not even sure what living in alignment should look like or feel like? We cover those topics and more.If you are ready to live a life that feels better aligned with where you want your business to be, or possibly work on pulling some new personality traits that better align with the future version of who you want to become, Abby wants to invite you to coaching. For more details on how to take advantage of this incredible opportunity, don’t miss this episode!For more information on coaching sessions with Abby, email hello@pursuingherpurpose.com.Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
5/30/202325 minutes, 4 seconds
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102. How to Scale a Service-Based Business with Nicole Jackson Miller

Nicole Jackson Miller is a mom of two and runs a company teaching burnt out service based business owners how to scale their business and gain more freedom using an agency model. In this episode, she explains to us what an agency is and when it might be the right time for you to switch from solopreneur to an agency owner.If you have hesitations on hiring, Nicole explains how to work through some of these major roadblocks and offers a step-by-step guide on how to train new team members to set them up for success. Struggle with delegating? She also shares ways we can distribute tasks without feeling like we have to micromanage.By shifting to a sales agency model, you as the business owner are able to take on more clients because you are no longer solely limited to just your own capacity. If you’re ready to make this switch, Nicole shares streamlined ways to help you find more clients so that you can continue to pay yourself and your new team members!MEET NICOLEUplevel Your Agency PodcastSponsor: Purposeful Podcast Course - enter code ‘PODCAST50’ for $50 offLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
5/23/202348 minutes, 54 seconds
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101. BTS - Still Learning Several Launches In

We recently launched our second launch of Purposeful Course. In today’s episode we share the behind the scene details on everything from our launch strategy, to the numbers, to where we struggled and where we are definitely celebrating!This time around we did some things differently. We generated more leads by implementing ads and Kat dives into the nitty gritty of how we set this up. We used a new feature that you may have heard about; Manychat. And we are starting to implement a new Instagram strategy given that our reels are not performing like they used to.At the end of the episode we share some exciting details about what we have coming up at the end of this summer. This episode is jam packed with valuable information that every entrepreneur needs to hear!Join the Mastermind WaitlistSponsor: Purposeful Podcast Course - Enter code ‘PODCAST50’ at checkout to receive $50 offLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
5/16/202345 minutes, 7 seconds
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100. Kate Gaffney with a Deep Dive into Product Based Business

Kate, founder and maker behind Avryn Co., sits down with us today to talk about all the details behind her product-based business. If you have, or dream of having, a business that sells some sort of product, this is a great episode to listen to!Kate shares everything from how she came up with the idea of her company, whether or not she recommends using Etsy to sell, to how and when she decided to make her first hire. As an all-female team that makes each genuine leather piece by hand, deciding how to price her product was tricky. She shares her concept behind why she prices her items the way she does and what company inspires her when making financial decisions.If you’ve ever had questions around affiliate marketing, you’ll want to hear Kate’s take on this. She’s realistic throughout our conversation and shares so many real-life stories that we know you are going to relate to!As always, we appreciate all of your shares. Be sure to tag both @avrynco and @pursuingherpurpose on Instagram so we can see them!Follow Avryn Co. on Instagramwww.avrynco.comLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange
5/9/202344 minutes, 52 seconds
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99. Mental Health Tips for the Entrepreneur

Lauren & Megan from The Matrescence sit down with us today to talk about the behind the scenes side of their business, which is a little deviation from their normal content. They are passionate about helping mothers not lose themselves in motherhood and finding solutions to common problems that many of us face.In our conversation we focus on how to take care of yourself as an entrepreneur and as a working mom. Lauren and Megan share what challenges they faced when they first went into business together, which ones they’ve overcome and which ones are still an issue. We all know that entrepreneurship can be a lonely journey, so we talk about how they’ve built a village around their business and how connecting with other like-minded entrepreneurs has been so beneficial for their business mindset. As co-founders it can be hard to see and appreciate what the other partner is doing at all times. Lauren and Megan share how they play off of each other’s strengths and how they won’t let business get in the way of their friendship.Be sure to listen through to the end because Lauren and Megan share five mental health tips that every entrepreneur should be doing if they aren’t already. As always, be sure to tag both @thematrescence and @pursuingherpurpose in your Instagram stories when sharing this episode!Follow The Matrescence on Instagram: @thematrescencewww.thematrescence.comLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange
5/2/202335 minutes, 33 seconds
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98. Our Personal Journeys with Confidence

This episode is all about confidence and how to show up as the best version of yourself, including inside your business. We give you our best tools and tips for cultivating confidence and share what each of our personal journeys have been like on this subject.Kat shares how an acquaintance spit out her wine when she told her what she really wanted to do and how that crushed Kat’s idea. Abby talks about how she was constantly seeking validation from others during her early entrepreneurial days when what she really needed to do was look inside herself. And Amy explains that she doesn’t think confidence is something you either have or you don’t but rather a muscle that we all must continually work on.If you are listening to this episode in real time, then you know that today is launch day of Purposeful Course! Our doors are only open for a short window and will close this Thursday, April 27th. So if you have the confidence and are ready to build the course of your dreams be sure to head to purposefulcourse.com to join this next cohort! We cannot wait to see you inside.Join Purposeful Course - doors close Thursday, April 27th!Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange
4/25/202318 minutes, 13 seconds
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97. From Our Students to You: How Purposeful Course Worked for Their Business

We are shaking things up a bit this week and have three separate interviews all in one episode. The three women we are interviewing are making really big strides in their businesses and they each have a unique story to tell. All three of the women are at different stages in their business, different stages in their lives, and they are all students of Purposeful Course.Maggie joined Purposeful Course as a way to add on to her existing virtual assistant business by creating courses for other businesses. And then Sammie created her online course as her actual signature offer. Finally, Lynn has had an established business for over 25 years but she wanted to take herself outside of the day to day while still being able to support her clients. Each of these women did not want to exchange dollars for hours. Online courses are the perfect way to do just that. It is so easy to serve your clients while not having to be strapped down in your time.Let these interviews be an inspiration to you. Whether you’re like Maggie and you’re a business that helps support other businesses. Or maybe you’re like Sammie that you want to create that signature offer but you’re trying to figure out what it is that you're going to sell. Or maybe you’re like Lynn and want to continue to make an impact while not physically there. All of these women are doing things that you could easily do too. And just think, in a few months you could be the person being interviewed on Pursuing HER Purpose for the incredible business offer you are delivering to your clients. Be inspired, be motivated, and we cannot wait to see who joins this cohort of Purposeful Course.Doors open April 25th! Be sure to visit purposefulcourse.com to get on the waitlist today!Purposeful Course WaitlistFollow Maggie on Instagram: @hilltophelpFollow Sammie on Instagram: @anti.diet.mamaFollow Lynn on Instagram: @wunderdog_wiLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
4/18/202335 minutes, 39 seconds
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96. Diversifying Your Revenue Streams - Is It Time?

This week we (Abby and Amy) are talking all about our other business we have together - the HERself podcast. This business is a podcast-based business that we have been pursuing for over four years now. In today’s conversation we share all the details about every stream of income we have for that business.We talk numbers around ads and how many consistent, weekly downloads you must have in order to make money off of ads. We share how affiliate marketing has now become our number one source of income for the HERself podcast. We dive into Patreon; what it is, how we had to explain it to our audience, and how we’ve tweaked our account over time. As huge advocates for helping women find time for themselves, we even share details on how THIS business, Pursuing HER Purpose, helped us create a self-care course for the HERself podcast community. After listening to this episode, you’ll be able to figure out what might be the next best stream of revenue for your business!Join the Purposeful Course WaitlistLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange
4/11/202330 minutes, 50 seconds
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95. Why You ARE the Expert

Have you ever said to yourself why would someone buy a course from me? Or felt like you don’t have enough training to develop a course? Well today we are diving into a topic that comes up every single week inside of our coaching calls and DMs. It has to do with being an expert or an authority in your niche. We find that oftentimes a lack of confidence kills more business ideas than anything else. So today we help you understand that in order to be considered an expert in your area of business you don’t have to be THE expert. You just have to be 10% ahead of your ideal customer avatar. We help you find the confidence to put yourself out there. We remind you that the pursuit of continual growth and knowledge in your field will help you realize that you don’t have to be perfect, you just have to be willing to learn.If this episode leaves you feeling inspired and ready to create that course that has been on your mind, be sure to join our waitlist for Purposeful Course by clicking on the link below. Join the Purposeful Course waitlist HERE!Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
4/4/202330 minutes, 54 seconds
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94. BTS: Getting Strategic with New Opportunities and Hires

Hi guys! Welcome to another behind the scenes episode. As per usual our lives are really full inside and outside of work and today we talk through what has come out of two big meetings we recently had. Kat shares details on what it’s been like transitioning back into work mode after being on maternity leave. We talk through the pendulum swing of gaining momentum in your business only to hit a plateau. We get it - sometimes you have to do just enough to get by. But we don’t want you to feel like you're in a constant state of surviving. We share some strategies that we have come up with for this business that we want you to try on as well.If you’ve been thinking about joining one of our programs then you’re not going to want to miss this episode. We share exciting updates about when the next launch of Purposeful Course will be, details on an upcoming in-person event, and even an opportunity to be a part of a new mastermind component of Purposeful Business!Join the Purposeful Course waitlist HERE!End of Year Review ChecklistLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
3/28/202321 minutes, 22 seconds
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93. From Time Crunched to Finding Freedom with Photography Mentor Destiny Schaefer

We have Destiny Schaefer, who is one of Abby’s business coaching clients and also a student of Purposeful Course, on the show today. The strides we have seen her make in the last year is what we hope all of our current and future students can make for themselves.Destiny is a photographer who has gone from being so overwhelmed in her business to now living in abundance while still being able to do what she loves. Destiny shares her journey on how Purposeful Course has allowed her to scale back on the shooting side of her business and transition into more of a mentor role.At times we can think of other women in the same field as competition. Destiny shares how she actually flipped the script on this and has paired up with another local photographer who has different strengths than her which has allowed both of them to excel. If you are someone who is drowning in your workload right now and are looking for a way to scale your business that doesn’t require so much of your time, you’re not going to want to miss this episode. And if you’re interested in learning more about how our course, Purposeful Course, can help you do just that make sure you get on our waitlist to be the first to hear when we will be launching the next cohort!Follow Destiny on InstagramDestiny’s WebsiteJoin the Purposeful Course waitlist HERE!Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
3/21/202334 minutes, 49 seconds
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92. How to Know When It's Time to Outsource

Hey friends! It’s Kat here with another solo episode. Today I wanted to talk with you about outsourcing in your business. Specifically what to outsource, when to outsource, where to look when you’re ready to outsource and so much more.Have you ever answered yes to any of the following questions; are you currently making some money in your business? Are there projects that you want to do but you don’t have the bandwidth or skill to complete them? Do you feel like you’ve replaced your 9-5 job with a 24/7 one? If so, then this episode is going to be very important for you to tune into because it means that you’re most likely at a point in your business where it’s time to consider outsourcing.I go through what kind of hire might be good to start with, the differences between contract employees and W-2 employees, and share resources on where you can find your first virtual assistant!If you are looking to hire be sure to visit pursuingherpurpose.com/hire to see the amazing women in our community who are taking on new clients for various niches and roles.Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
3/14/202315 minutes, 21 seconds
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91. Strategies for Side Hustlers and Podcasters with Our Producer Krystle Frey

We have a really special guest on the podcast today! Krystle Frey is our podcast editor who keeps us in check and gets these episodes aired every Tuesday morning. We love the work that she does and her story of balancing life and entrepreneurship.Krystle is a former student of our Purposeful Business course and she tells us how this directly relates to how she got to where she is today as a podcast producer. We also know that several members of this community will relate to Krystle’s story of juggling a corporate job and running a side business. If you are a current Purposeful Podcast student and have been contemplating whether  to tackle the editing side of things, or if you should outsource, Krystle gives some great prompts on how to help you figure this out. She also goes into detail on the programs and resources she uses to make her life as an editor easier.We know that many of you are in the same shoes as Krystle. We hope that her story of perseverance and determination helps encourage you to keep moving forward with your entrepreneurial pursuits!MEET KrystleKrystle’s Website Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/This episode was produced and edited by @pivotballchange.
3/7/202334 minutes, 9 seconds
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90. The Power of Entrepreneurship for The Working Mother

All three of us are working moms who have multiple businesses and three children each. Yet we are all in different seasons of motherhood. This week we give you a behind the scenes check-in on where each of us is at when it comes to balancing working motherhood.Kat is in the thick of the newborn phase with her littlest and is waking every two hours at night for feedings. Abby’s youngest has special needs that require her to be at more appointments than usual. And it has taken Amy six and a half years to get to the point where she finally doesn’t feel so much guilt with working motherhood.No matter what season of motherhood you’re in, we know that you’ll be able to relate to one of our stories. We want to give you hope that entrepreneurship can be the light you are looking for if you are feeling burnt out as a working mom. For each of us, this entrepreneurial journey has allowed the flexibility we need in order to be the best moms we can be for our kiddos while still pursuing something we love.  Want to book a call with Abby or Kat to see if podcasting is right for you? Click here.Purposeful Podcast Course - Enter PODCAST25 at check for $25 offLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopWEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
2/28/202335 minutes, 29 seconds
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89. Tapping Into Your True Potential with Amy Porterfield

Today we have the pleasure of having Amy Porterfield on the podcast. We have been huge fans of hers for years now! Her podcast, Online Marketing Made Easy, has accompanied us on many walks, lunches, and road trips. The value she brings to this industry is unmatched and we love how motivated we are after listening to her episodes.Amy shares how she got started as an entrepreneur, what it was like to transition from a more behind the scenes role to forward facing, and the strategies that she has used to increase her download numbers for her own podcast.Even someone as successful as Amy Porterfield struggles with confidence. We talk about how she has grown into her own confidence, how she was afraid of being seen due to negative self-image and the impact that having a mentor and friends in this industry can have on us. Amy even leaves you with a little motivation on how to keep moving your business forward!MEET Amy PorterfieldAmy Porterfield’s Podcast: Online Marketing Made EasyTwo Weeks Notice by Amy PorterfieldPurposeful Podcast CourseLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
2/21/202334 minutes, 19 seconds
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88. Lacking Confidence? Start Here.

Hello PHP community! It’s Abby and I’m jumping on with a solo episode this week. I bet 99% of you have experienced a lack of confidence at some point in your life. Did you know that confidence is actually considered a masculine energy trait so it doesn’t come very naturally to a lot of feminine energies? Unless you’re actively working on your self-confidence it is easy to fall back into old habits.If you’ve had negative thoughts or imposter syndrome, know that you’re not alone. In this episode I walk you through strategies to build your confidence back up and teach you how to set the foundation going forward so your confidence doesn’t crumble.Be sure to listen through to the end of this episode. I share a personal story that I haven’t shared with very many people about my own struggles with a lack of confidence. And you’ll be surprised to hear that it has something to do with my role here at Pursuing HER Purpose.Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
2/14/202326 minutes, 23 seconds
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87. How to Do Things You Hate Doing

Hey there. It’s Kat here with a solo episode for you this week. Have you ever thought about your relationship with dread? Well I’m going to get into how you can start to reframe your thoughts around doing the things you hate. You know that feeling where you sit on a task for way too long? Rather than diminishing the task, avoidance actually magnifies it. There are always going to be tasks you dread. In this episode I dive into what dread is and what it can feel like.What if I told you the only difference between a “successful” person and an “unsuccessful” one was their relationship with dread? Would that make you shift your mindset? Tune in this week to hear my top strategies on how to make dread your new friend! Let’s make 2023 your best year yet!Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
2/7/202314 minutes, 20 seconds
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86. Just DO The Thing: The Episode Every Entrepreneur Needs

It’s Amy here with you this week. I’ve seen this happen so many times with our students. Life gets in the way and the momentum we have toward our business gets knocked down. Today I’m sharing strategies that will help you navigate these hard times in order to continue to pursue your dreams.The main things I cover in this episode are the importance of resilience, how it is normal to be scared right before you release your work into the world, and that feeling of disappointment when you don’t get the initial reaction you were hoping for.Understand that you are not the only one that might be having a tough time growing or receiving a no to something. Have compassion for yourself. Choose to keep going. Don’t let the way things perform dictate your creation of content. Finish your work and put it out there! The Purposeful Podcast Course is now evergreen! For 25% off the course use the code PODCAST25 to make that purchase. That code will be available for one week. If you’re ready to tackle this course it is going to help you get a podcast off the ground!Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
1/31/202328 minutes, 25 seconds
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85. BTS - Our First Month of 2023 Recapped

Welcome to another Behind the Scenes (BTS) episode! We are only a few weeks into 2023 but so much has happened already with Pursuing HER Purpose. In this episode, we give you a recap of how our first Purposeful Course launch went, we give you the inside scoop on Kat’s big, exciting personal news, and we talk about what is coming up for us.Last year we spent so much time and energy in creation mode. We launched three courses; Purposeful Business, Purposeful Podcast, and now Purposeful Course. Our vibe, energy, and motivation moving into the rest of 2023 is going to be focused on our new and past students. Be sure to tune into this episode to learn about some upcoming plans we have in store for you. We cannot wait to focus our strengths on growth and see where this year takes us!Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
1/24/202321 minutes, 50 seconds
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84. Lara Bazelon on All Things Working Motherhood

We are excited to welcome Lara Bazelon on the podcast today to discuss the very important topic of working motherhood. Lara is a lawyer, a law professor at the University of San Francisco Law School, the mother of two, a speaker, and the author of Ambitious Like A Mother: Why Prioritizing Your Career Is Good for Your Kids. In our conversation with Lara she covers everything from what led her to write and speak about working motherhood, to what the term intensive mothering means, and even how we still don’t hold men to the same standards as women when it comes to balancing their careers with their home life.We hope this episode serves as a gentle reminder to push mom guilt aside when you’re chasing your dreams and pursuing your passions. There is so much more that we can give because we are working mothers. If you liked this episode, text it to another working mom because we can all use these pep talks along the way!Values Assessment ExerciseMEET LaraLara’s WebsiteLet’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
1/17/202332 minutes, 55 seconds
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83. Purposeful Course Launch: Our Favorite Tried and True Launch Strategies

In true Pursuing HER Purpose fashion this episode is all about our tried and true launch strategies. We love giving you guys a behind the scenes peek at what we are actually doing and today we are showing you what it takes to have a successful launch so that you can do it in our own business if you are launching soon too.This week we opened up the doors to Purposeful Course which is our A-to-Z program all about how to pick a winning online course idea, how to create it, the tech you need, and how to launch it successfully.In the spirit of launch week we thought it would be really fun to show you, in real time, what we are doing for this specific launch as well as some of our favorite strategies we’ve used in other online launches!Let’s connect!Discount on Purposeful Course: visit purposefulcourse.com and enter ‘FOUNDER100’ to receive $100 off the program Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
1/10/202322 minutes, 29 seconds
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82. How We Hit 6-Figures In Online Course Sales Our First Year

We are really excited to share this episode with you because when we first got into the online space we heard entrepreneurs talk about the big numbers they were hitting but they never shared what it took to hit those numbers. So in today’s episode we talk about how we hit six figures in revenue in our first year of business from online courses and what it actually took to achieve that. We share all the details with you so you feel excited about online courses as a really healthy revenue stream and that in your heart you know that these results are possible for you as well. If you are interested in starting your own online course be sure you are on our waitlist for Purposeful Course. Our very first launch is next week. This is everything we wish we would’ve had when we created our first course. If you sneak into our waitlist you’ll receive a $100 discount off the program when we open the doors next week!PB Course Waitlist: https://view.flodesk.com/pages/636da8c7e224ff21ae4bf503Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
1/3/202326 minutes, 33 seconds
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81. Greatest Hits: The Episode You Need if You Are About to Return from Maternity Leave

We know this week is a busy week for many of you and we also know that you might be tackling some big life transitions. Maybe you’re welcoming a new family member or heading back to work after the new year after a maternity leave. We wanted to reshare one of our greatest hits episodes from this year all about how to transition back to work after maternity leave. This episode is not only full of tactical tips on how to rock your work day but it also feels like a warm hug that your mama heart might need.All three of us have made the transition from maternity leave to working. And all three of us had different experiences every single time. For some women, they are excited for the opportunity to head back where others may end up with tears streaming down their face in the parking lot at daycare drop off. All feelings are valid. It doesn’t make you any less of a mother if you are joyfully packing your work bag to head back. And it doesn’t mean that you shouldn’t be a working mother if you’re in tears, it just may mean it takes a bit more time to fully transition. Today we give dozens of tangible takeaways to make this transition smoother for you and also a warm hug of solidarity in any way you may be feeling. This is the perfect episode to send over to a friend or come back to when the transition from maternity leave is coming.  Let’s connect! Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
12/27/202228 minutes, 30 seconds
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80. How to do an End of Year Review: Ours Included in This Episode!

It’s that time of year where we should all be sitting down to an end of the year review. This week we share ideas on how to do one properly, including our own end of the year review for Pursuing HER Purpose.We encourage you to ask yourself questions like what made you really proud this year? What is one accomplishment you made that left you feeling like you are doing exactly what you were meant to be doing? And don’t shy away from the hard questions either. What brought you the most stress inside your business this year and what can you do to avoid it in the future? Review your goals from last year and write some big, hairy, scary ones for next. We get vulnerable and share what our goals are for 2023.We want you to be able to sit back and really soak this episode in, so we created a year end freebie that guides you through all of the prompts we suggest in this episode. Get your copy by clicking on the link below.Year End Freebie Guide: http://pursuingherpurpose.com/checklistLet’s connect!PB Course waitlist: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
12/20/202229 minutes, 54 seconds
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79. Overcoming Perfectionism to Move Your Business Forward

Abby here. This week I am sharing my own personal struggles with perfectionism and how it has held me back in certain areas of my life. If you are someone who identifies as a perfectionist, you’re not going to want to miss this episode.Where does perfectionism show up in your life? Maybe it’s in how you manage your diet, your relationships with those you love, motherhood, or maybe your work life? Today I share the difference between what inward pressure versus outward pressure looks and feels like.Remember, not all perfectionistic qualities are bad. Those of us who identify with perfectionism tend to be laser focused, ambitious, motivated, and hard-working. These are all great qualities!  We are more likely to excel in school and sports. And becoming our best-selves is more attainable. However, perfectionism can hold you back. It can leave you being unproductive, less happy, and putting unnecessary pressure on both yourself and others. So how can we use our perfectionism to move us forward in both our personal and professional lives? Tune in to this week’s episode to hear some strategies that I recommend. Let’s connect!PB Course waitlist: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
12/13/202232 minutes, 51 seconds
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78. Would an Online Course Work for Your Business?

Has an online course been something you’ve been thinking about having as part of your ascension model for your business? Or maybe you haven’t even started your business yet but the thought of having an online course as your first offer peaks your interest? Then this episode is for you!We go into details about what types of businesses we’ve seen thrive in offering an online course as one of their multiple revenue streams. Maybe you offer one on one coaching or mentoring sessions? Maybe you are a service based business? Or maybe you want to learn how to create an online course to help another business grow? These are just a few examples of where we have seen online courses create a generous income for entrepreneurs.A couple of the great things about having an online course as one of your offers are that you don’t have to have a lot of capital to create the course and you don’t need a really big team either. Even if you are someone who is afraid of the tech side of things, don’t let this hold you back.If you are interested in learning this incredibly powerful tool be sure to get on our waitlist. You can visit pursuingherpurpose.com to get signed up. For joining our waitlist you will receive a generous discount when we open our doors for the very first time in January of 2023!Let’s connect! Purposeful Course Waitlist: https://www.pursuingherpurpose.com/ Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
12/6/202233 minutes, 20 seconds
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77. Time Stressed? Listen to THIS One!

We get it. As women with multiple businesses and multiple children we understand that time can be one of the biggest challenges we face in the world of entrepreneurship. In today’s episode we dive deep into the time saving tips and strategies we all have picked along our journeys.Do you find yourself using the phrase, “I don’t have time.”? Check in with yourself. How often are you saying this? And tune in to hear the phrase we recommend replacing it with instead.Have you heard of time batching? This is an important strategy to implement if you are pursuing your business as a side hustle. You know you have a solid two hours when your little ones nap. Decide ahead of time exactly what you are going to accomplish during that time block.Emails and social media notifications distracting you? We share how we use social media as the positive business tool it is but we don’t get sucked into the time drainer that it can be. When we go on social media for our businesses it is from the mindset of being the content creator, not the consumer.If not having enough time is your excuse that is holding you back from getting started, listen to this week’s episode. You’ll leave feeling inspired and ready to make new tweaks to your calendar that will set you up to move your business in the right direction.Links & Resources:Join the Waitlist for Purposeful Course!Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.com/INSTAGRAMMEET AMYMEET KAT MEET ABBY
11/29/202239 minutes, 6 seconds
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75. BTS - The Past Month, Our Latest Launch, and What We Have Coming Up

Welcome to another Behind the Scenes (BTS) episode! We have learned so much in our first year and a couple of months in business here at Pursuing HER Purpose, and we do these episodes so that we can pass the lessons that we have learned on to you. We’ve especially learned a lot this past month, and we think that a lot of you are going to be able to immediately plug what we share today into your own business, and get a lot of value from what we’re sharing. In this episode, we look at the results from our latest launch and what this means for our business as a whole, and we talk about the concept of “growing leads” and how this fits into the normal business growth process. We also reveal the changes we are making based on what we are seeing, why we are now ready to use paid advertising in our marketing strategy, and how we’re doubling down on solutions that will solve the problems that our ideal customers are facing! Stay tuned for more on our upcoming course creation program, Purposeful Course, which we’re working on and talk about in this episode! If creating an online course is something that you’re interested in and you’d like to know all the pieces that go into making it happen, make sure to get on the waitlist now at https://view.flodesk.com/pages/636da8c7e224ff21ae4bf503 to be notified when it launches. We can’t wait to see who joins our first launch of Purposeful Course! Links & Resources:Join the Waitlist for Purposeful Course! Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
11/15/202228 minutes, 35 seconds
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74. Still Haven't Started an Email List? Listen to This and Be Able to Start Today!

Today is a solo episode with me, Kat, and I am so excited to dive into a topic that is often overlooked in the online space, and that is email marketing! If you have an online business or you know that you want to start one, chances are that you already know that you should have an email list, but starting one may be at the bottom of your priority list in comparison with the million things you could be doing or prioritizing at any time. I am here today to not only share the importance of having an email list, but to empower you to start one and begin actively growing it now! Don’t let this be the year that you don’t accomplish your goal of building and growing an email list. You can use the simple simple steps that I outline today to get going, and if you go to https://www.pursuingherpurpose.com/emaillist we have a list of content ideas for you to use so that you can share amazing content with your list all next year! As well, you can get a sweet 50% discount with FloDesk by using our affiliate link, https://app.flodesk.com/sign-up?ref=25IHA1. If this episode has helped you in your plans to start or grow your email list, let us know! We want to hear from you, so tag us on Instagram, @pursuingherpurpose, and share your wins and feedback with us!Links & Resources:Get Our 20 Email Content Ideas!  Sign Up for FloDesk (Use our Affiliate Link for 50% Off)Episode 71: BTS - The First Two Years of the HERself Podcast BusinessLet’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
11/8/202220 minutes, 9 seconds
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73. Megan Wolfe on Turning Her Dream of Starting a Podcast into a Reality (in just 6 weeks!)

Today we are launching our Purpose Podcast course for the second time! We thought the best way to share this course launch would be to invite one of our students onto the podcast, and she is someone who not only has graduated from Purposeful Podcast, but she has also successfully launched a podcast of her own. In this episode, you’ll meet Megan Wolfe of Our Mindful Way, to talk about the biggest fears she had before starting a podcast, and the ways that our course helped her overcome each of them. Megan reveals her launch process, her best tips and strategies for someone looking to launch their own show, what she loves the most about podcasting, and the way that it’s transformed her life and business (plus so much more)! If you want to be where Megan is just a few short months from now, the doors to Purpose Podcast are officially open. Again, this course is your A to Z roadmap for creating, launching, monetizing and growing your podcast, and it’s got everything that we wish we would have known as first-time podcasters in it! Make sure to head to http://purposefulpodcastcourse.com/ and use the code ‘earlybird’ to get $25 off the price of the course, which brings the cost to under $275! Hurry, as this discount code is only valid through Wednesday, November 2nd, 2022, and the doors for Purposeful Podcast close on Thursday, November 3rd, 2022. We had so much fun listening to Megan share her story and experiences with you, and we can’t wait to see more of you follow in her footsteps! MEET Megan: https://www.instagram.com/ourmindfulway/ Links & Resources:Join Purposeful Podcast (use code ‘earlybird’ for $25 off, valid through Wednesday, November 2nd, 2022)! Megan’s Podcast Her Website & InstagramLet’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
11/1/202226 minutes, 58 seconds
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72. Mindset Shifts for the New Entrepreneur

Last week, you heard Abby and Amy give a behind-the-scenes look at their business and weekly podcast, HERself, including their revenue numbers, revenue sources, lessons learned, and more. If you missed that episode, we recommend you go back and listen to it first, because today we’re diving into the key mindset shifts and perspectives that helped them get their business and podcast to where it is. Not only did they share the triumphs, but in true Pursuing HER Purpose fashion, they also shared what didn’t exactly turn out as planned and what they learned from these experiences. Together, what is shared in both of these episodes can be so valuable and help you on your own journey in entrepreneurship and podcasting! Imagine that in a year from now, you too could be sharing about what you’ve gained by starting and growing your dream podcast! Our Purposeful Podcast Course is launching soon, on November 1st, 2022, and since its inception, we’ve had over 50 women get their dream podcast out into the world confidently, professionally, quickly and fearlessly. In this course, you’ll get the behind the scenes look into how we strategize for our podcasts, monetize the show, and create these episodes, plus how we launch, buy the right equipment for podcasting, and more. You can join the waitlist now at http://purposefulpodcastcourse.com/, and we can’t wait to see who is a part of our next cohort!  Links & Resources:Join the Waitlist for our Purposeful Podcast Course (Launching November 1st, 2022)! 71. BTS - The First Two Years of the HERself Podcast BusinessGet The HERself Self-Care Course! The HERself Podcast Community on Patreon Listen to HERself Podcast! Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
10/25/202244 minutes, 18 seconds
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71. BTS - The First Two Years of the HERself Podcast Business

Today we’re doing another Behind the Scenes (BTS) episode and a deep dive like what we do with Pursuing HER Purpose, but this one is a bit different in that we’ll be looking at our first podcast, HERself Podcast. If you haven’t listened to it, that podcast is devoted to getting women one step further than they are today. We have guests like Nedra Tawwab, Dr. Becky Kennedy and Eve Rodsky, just to name a few of the amazing guests who have appeared on the show. On HERself, we don’t breeze past the tough stuff, and as hosts we often open up about mom rage, guilt, sex, body image and all the conversations that you typically only have with your closest friends. As we are about to launch our Purposeful Podcast Course, we thought it would be a really valuable episode to bring our experience from HERself into the spotlight, starting from the beginning, so that you can see what’s possible and to learn from our triumphs and mistakes along the way. By doing so, we want you to see if podcasting is the right fit for you and your business! Everything that we have talked about in this episode, and really everything that we have learned in the last three years of podcasting, is all in our Purposeful Podcast Course that is launching soon, on November 1st, 2022! In this course, you’ll get the behind the scenes look into how we strategize for our podcasts, monetize the show, and create these episodes, plus how we launch, buy the right equipment for podcasting, and more. You can join the waitlist now at http://purposefulpodcastcourse.com/, and we can’t wait to see who is a part of our next cohort!  Links & Resources:Join the Waitlist for our Purposeful Podcast Course (Launching November 1st, 2022)! 70: Affiliate Marketing from the Start (and When to Say No)Get The HERself Self-Care Course! The HERself Podcast Community on Patreon Listen to HERself Podcast! Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
10/18/202236 minutes, 21 seconds
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70. Affiliate marketing from the start (and when to say no)

Today’s episode is all about affiliate marketing, and we wanted to focus on this topic because we know that affiliate marketing will probably be available to listeners who are just beginning their businesses before sponsorship is an option. At Pursuing HER Purpose, we like to teach that healthy businesses have several different revenue streams coming in their door, and this is where affiliate marketing can make a lot of sense! You can check out the show notes to see links and examples of how we do things with our affiliates, and if you have any questions at all, we’ll be in our DMs on Instagram this week, @pursuingherpurpose, to support you as needed. We know it can feel overwhelming to get started with affiliate marketing, but it’s exciting and we are so happy to help you on your journey! Links & Resources:Planoly (for social media planning and strategy): https://www.planoly.com/referral/pursuingherpurposeFloDesk (our #1 recommendation for email marketing): https://flodesk.com/c/25IHA1 Canva (our go-to for designing our course slides, Instagram graphics, and all things creative): https://partner.canva.com/c/3054895/619765/10068Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
10/11/202232 minutes, 56 seconds
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69: The Mindset Episode: Where Are You Holding Yourself Back?

It’s Kat and Abby with you today, and we’re very excited to be diving into the topic of mindset! Mindset can be thought of as a buzzword these days, and some people think it’s not important, but we truly believe that mindset is the fuel that either moves us closer to our goals or keeps us feeling stuck, unfulfilled, and maybe even resentful in some situations. In this episode, you’ll hear about the beliefs that we have held and how we now see the ways that they have held us back and hurt our progress or our growth. We’ll also share how you can become aware of your own beliefs and in turn question their validity, and the role that they are playing in your life right now. We provide you with the mindset prompts and specific questions to ask yourself, because awareness is such an important piece of all of this. When you become aware, you can find solutions that challenge and help you become the business owner, mom, partner, and leader that you want to be in the world. We want to know what beliefs you have uncovered by listening to this episode. What is it that you really want, and what would you do this upcoming year if you knew, without a shadow of a doubt, that you couldn’t fail? Send us a DM on Instagram, @pursuingherpurpose, and we’ll be cheering you on not only because you’ve uncovered the beliefs you are holding, but because you’ve discovered what it is that you desire! Links & Resources:68: Behind the Scenes (BTS) - Making Pivots During a Launch66. If TIME is Your Excuse, We Have SolutionsThe Secret by Rhonda ByrneLet’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
10/4/202234 minutes, 22 seconds
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68. Behind the Scenes (BTS) - Making Pivots During a Launch

Welcome back to another Behind the Scenes episode, where we will be debriefing the latest launch of our signature course, Purposeful Business. This is the third time we’ve launched this course, and our fourth launch overall as a team, and we have learned so much each and every launch. As you’ll hear today, this latest launch didn’t go exactly to plan and our numbers were down from the last time, and we’ll look at the things we realize we need to change moving forward, what did go well during this launch, and everything in-between.As entrepreneurs we’ll all have challenges, and we want to not only normalize talking about them here but we also want to help you look at these situations as opportunities that you can use as you build your dream business!If you are a fan of the show, it would mean so much if you would share our podcast with your own community, and make sure to tag us @pursuingherpurpose so we see it. This is one way you can support us as we pursue our dreams and bring you more content each week!Links & Resources:Amy’s Upcoming Speaking Engagement, DreamBank Virtual Dream Summit 2022Episode 67: Is Your Messaging Working? How to Tell and Ways to TroubleshootEpisode 46: Behind the Scenes (BTS) - Learning From a LaunchHow I Built This (NPR)Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
9/27/202239 minutes, 27 seconds
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67. Is Your Messaging Working? How to Tell and Ways to Troubleshoot!

Messaging is an area that we’ve seen people struggle with, especially when they’re beginners, which is why we wanted to talk about it today to help you gain more clarity in this area! There are times we have to adjust our own messaging, as any good marketer should, and in this episode, we wanted to give you a good starting point for doing this too. We share some of the mistakes we see being made around messaging, and give you the fixes for each of them. Our hope is that this episode will help you in looking at your own messaging, with a critical eye, and to find ways to improve it. We’re here today to challenge you to do just that! Look at the messaging you’re writing, putting out on Instagram, and the words and language that you’re using when you talk about your business. We’d love for you to tag us, @pursuingherpurpose, and let us know what messaging resonates with you, what’s working for you right now, and what’s drawing your community even closer to you with every message that you send out to the world!Links & Resources:Episode 35: What You Need to Know When You’re Writing for Your Business with Kate DramisAmy’s Instagram Post, My Goals as a Mom Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
9/20/202230 minutes, 6 seconds
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66. If TIME is Your Excuse, We Have Solutions

As you might know by now, we’re right in the middle of launching Purposeful Business, which is our complete roadmap to building a profitable online business. We’re so excited to welcome a new cohort of students, and we’re ready to help them chase their dreams! When we’re working with people that are newer to online business, one barrier that they often bring up is time. This shows up in a few different ways, such as them saying, “I don’t think now is the right time”, “I’m not sure where I’d find the time to complete it”, or “I don’t feel worthy of my time” (although this last one is something they probably wouldn’t admit to out loud).In this episode, we’re going to help you reframe and flat out debunk some of these ideas. Whether you’re going to join Purposeful Business or not, you’re going to learn some really valuable information today about healing your relationship with time! This will be our last class of Purposeful Business for 2022, and if you join by the end of day Tuesday, September 13th, you can still get a $200 discount on the program (bringing the cost under $1,000), by using the code “Purpose200” at http://www.purposefulbusinesscourse.com/. You deserve time for things that are meaningful to you, and if that dream is to start a business, it could be something that financially impacts your family in a positive way too. We cannot wait to see you claim NOW as the time for you, and we’re looking forward to supporting you launch your dream business! Links & Resources:Join Purposeful Business Now! Episode 62: How to Work Through Imposter SyndromeLet’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
9/13/202217 minutes, 22 seconds
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65. Larissa Geleris on Rapid Instagram Growth and Creating Content That Connects

Today’s special guest is Larissa Geleris of the fast-growing Instagram account and business, Steady Parents (formerly known as WarriorOT). Larissa has been a big help to all three of us as we navigate the overstimulation that motherhood can bring, and she is also a student of Purposeful Business, joining our last cohort this past Spring. Since then, she’s experienced exponential growth in her company, which is why we wanted her to join us to share more about this journey with you. In this episode, Larissa dives deep into the business side of things, and these interviews are so fun for us as we can get to learn more about what our students are taking away from being a part of Purposeful Business. If you liked what you heard from Larissa and are interested in making the leap yourself into something that is far more fulfilling and meaningful than what you’re currently doing, we’ll be opening the doors to Purposeful Business on September 12th, 2022! As usual, the cart will only be open for a few days, and you can get on the waitlist to be notified now at www.purposefulbusinesscourse.com. If you’d like to be in community with other powerful women just like Larissa and get on an A to Z journey to starting your own profitable online business, here is your chance! MEET Larissa: https://www.instagram.com/steadyparents/ Links & Resources:Get on the Purposeful Business Waitlist Now (Launches September 12th, 2022)!Larissa’s Website, Courses & Instagram Her Viral Instagram Reel Expecting and Empowered Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
9/6/202233 minutes, 54 seconds
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64. Getting Partner Buy-In For Your Big Idea

It’s Amy here and today my husband Drew and I are diving into what it looks like when you come to your partner with your big idea! We wanted to paint a picture of how some of these conversations may go by sharing our own experiences when I started Expecting and Empowered with my sister, and with the businesses that followed that one. In this episode, you’ll not only hear how I approached getting the buy-in for these businesses from Drew, but what his thoughts were as the analytical thinker that he is. He reveals his expectations for my business in the beginning, the biggest challenges we encountered in those early years, and his advice for how you can start the conversation with your partner to discuss the business that you’ve been dreaming of creating. Next week is the last launch of 2022 Purposeful Business! If you are about to start an online business of your own, we have a complete roadmap for you and you’ll be able to answer all of the questions that we talked about during this interview. By hopping on the waitlist now at www.purposefulbusinesscourse.com, you’ll get an exclusive discount and the first chance to become part of this cohort, so don’t miss out! Links & Resources:Get on the Purposeful Business Waitlist Now! Expecting and Empowered HERself Podcast Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
8/30/202226 minutes, 35 seconds
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63. How to Ask for What You Need as a New Business Owner with Meggie Owsiak

It’s Amy here today and I’m with my friend Meggie from Everyday Best Buy, who started her Instagram account in January 2021, while she was on maternity leave with her second child. Since then, I’ve watched Meggie’s account grow and I’ve been so proud of her ability to network and ask her family, friends (including me!) and followers for help along the way. In this episode, Meggie is sharing a behind-the-scenes of her journey moving from a corporate career to building a successful online business. In addition to learning about how she leveraged her network during this process, Meggie shares her strategy for using Instagram Stories versus the feed, the best way to grow on Instagram right now, her advice for busy side hustlers who have a dream like she did, and much more! A lot of people are where Meggie was just a short time ago, and are just starting to dream about doing something on their own, which is why I’m so excited to be bringing you this conversation with her today. If you enjoy this episode, Meggie and I would be so honored if you share it on Instagram and tag us, @everydaybestbuy and @pursuingherpurpose. MEET Meggie: https://www.instagram.com/everydaybestbuy/ Links & Resources:Meggie’s Website & InstagramMilestones & Motherhood Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
8/23/202229 minutes, 53 seconds
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62: How to Work Through Imposter Syndrome

Imposter syndrome is a BIG topic that impacts a lot of us. We get it, as there are times we have felt imposter syndrome too, and it’s our job as business owners to recognize what’s coming up for our students, our listeners, and our community as well. It’s also our job to put ourselves back in your shoes and to think back to when we were starting our business, and what impacted us at the beginning stages of Pursuing HER Purpose. This is why we just knew that we needed to dedicate an entire episode to imposter syndrome! We want this episode to be a reminder that as humans we’re going to fail, but it’s up to each of us to get back up, to keep learning, and to keep adjusting. It’s time to stop overthinking and to start executing in your business, and when you start to think big and think confidently about yourself and what you are doing right now, you are going to start doing bigger things. We hope that you can use some of the tips and can take from the research that we pulled into this episode. As always, if there is someone you know that could benefit from this message, we’d be so grateful if you shared the episode and tagged us on Instagram, @pursuingherpurpose. See you next week! Links & Resources:136: Strategies to Lessen WorryHow I Built This (NPR)Let’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
8/16/202234 minutes, 44 seconds
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61: Behind the Scenes (BTS) - Service-Based Businesses, Partnerships, and a Special Personal Announcement

We’re back with another Behind the Scenes episode, and by now you know that these are some of our very favorite episodes to record and bring to you! We’re so busy right now working inside of our business, and we realized that it was important to share what is happening at Pursuing HER Purpose with you, because there will be times where you too will work inside of your business and won’t have much outside things to show. In this episode, you’ll hear all about what our month has looked like, the ways in which we’re gearing up for our next Purposeful Business launch, and what we’re doing to make sure that we’re steering this ship in the right direction. Kat also shares a very special personal announcement, along with how it will impact the way that we  approach the remainder of this year! We hope that you are enjoying your summer (so far!) and taking the time to do the things that make you feel whole, outside of pursuing your business goals. If this episode gets you excited about joining us this September in the next cohort of Purposeful Business, which is a complete roadmap to starting a profitable online business, you can sign up for our waitlist at https://www.pursuingherpurpose.com/courses to be notified when we launch! Links & Resources:Join the Waitlist for Purposeful Business (Launching this Fall)! Episode 57: The Episode on BurnoutLet’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
8/9/202223 minutes, 22 seconds
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60. Legal Tips for the New Entrepreneur with Andrea Sager

The legal aspects of starting and running a business can be a little bit scary for a lot of people, so today we’re talking with Andrea Sager, a lawyer that specializes in working with small business owners, to give her insight and expertise on these very important topics.In this episode, Andrea reveals why you need legal protection even if you’re just starting out, and she shares what to know about trademarks, partnerships (particularly with friends), hiring, and so much more. Andrea also gives her top two mindset shifts for new entrepreneurs, on top of a ton of solid and tangible legal advice! We hope that this conversation takes away some of the intimidation that you may be feeling about starting a small business, and we know that this is an episode that you will get a lot from, regardless of where you are in your own entrepreneurial journey. If this episode resonates with you, we’d love for you to share it and let us know how it helped you by tagging us, @andreasagerlaw and @pursuingherpurpose! MEET Andrea: https://www.instagram.com/andreasagerlaw/ Links & Resources:The Legalpreneur’s Website, Instagram & TikTokThe Legalpreneur Membership Andrea’s Instagram Episode 42: Unf*cking Your Money Mindset with Kara LoewentheilThe Boutique Hub US Trademark DatabaseLet’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
8/2/202246 minutes, 44 seconds
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59. Do You Niche Down?

Today we’re talking about what could be one of the biggest mistakes that new business owners are making, and that is not niching down. If you’re ever wondered if you need to get more clear on your own niche, or maybe you aren’t seeing the results that you want to in your business, then this episode is for you. We hope that this episode leaves you feeling ready to go, and inspires you to take a really good look at who you are serving. See if you can get even just a little bit more specific, and speak to less people in order to reach more of the right ones. It might sound counterintuitive to exclude people from what you offer, but trust us, it is the right thing to do, for you and your business! If you want to dive into this topic further, you can head over to our blog post that we mentioned, https://www.pursuingherpurpose.com/blog/niche, to check out the prompts from today’s episode. Links & Resources:Our Blog Post, How to Niche DownEpisode 16: Instagram 101@biglittlefeelings on InstagramLet’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
7/26/202219 minutes, 9 seconds
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58. How to Talk About (and Pitch!) Your New Business Idea

If you’re listening to this episode, we have a feeling that you have a business idea on your heart. You know that there is more for you in this lifetime, and you’re ready to start taking the steps to create your own thing. If this is a path you’d like to explore and you’ve made the commitment to yourself that this is your future, or maybe you’re slowly getting there, either way, we’ve got a big message for you today. In this episode, we’re covering the basics of how to talk about your business idea to other people, and we reveal why we don’t want you to ever downplay your business (even if it is your side hustle right now). What we share today will help you prepare for the inevitable “what do you do?” question, and allow you to show up with true confidence in these situations.We have some homework for you! If you tag @pursuingherpurpose, we’ll share your pitch to our Instagram Stories and help you get more eyes on your platform and gain more followers. This will also encourage others to start pitching their new business ideas as well. Don’t overthink it, and remember that we believe in you. Now is the time to start speaking about your business with confidence. You got this! Links & Resources:Start with Why by Simon SinekCherry Blossom Events on InstagramLet’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
7/19/202220 minutes, 33 seconds
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57. The Episode on Burnout

Are you feeling the weight of anxiety, fatigue, or sleepless nights? Maybe you’ve been lacking creativity or just have that numbness about life? You may be feeling burnout, and this is so easy to fall into if you aren’t proactive. At Pursuing HER Purpose, we know that burnout could literally be just a step away, which is why we are talking about this important topic today. We want you to focus on what you can control, to get clear on your expectations, your work-life integration, and realize that you need to be very clear on your personal values and what really matters most to you. In this episode, you’ll hear our tips and strategies for overcoming and preventing burnout, and if you have not yet taken our values assessment, make sure to head over to https://www.pursuingherpurpose.com/blog/findingyourvalues,  as determining your values will be key in this process.We’d love to hear how you’ve used these strategies and resources to avoid burnout in your own life, so be sure to let us know over on Instagram, @pursuingherpurpose! 10% off at BETTERHELP: https://www.betterhelp.com/herpurpose Links & Resources:How to Discover Your Core ValuesKat’s Blog Post on Burnout Episode 41: Behind the Scenes (BTS) - Strategies to Avoid BurnoutLet’s connect! Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
7/12/202235 minutes, 4 seconds
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56. The Power of Asking for What You Want with Jacqueline Hawk

It’s Kat here, and today I’m so excited to introduce you to my new friend, Jacqueline Hawk. Jacqueline is a certified coach, corporate veteran and a mother, and in this episode, she helps with a simple (yet powerful!) thing, which is how to ask for what you actually want. This is a skill that can help with the gender pay gap, The Great Resignation, and with your mental health. Today, Jacqueline reveals how you can use her “Power of the Ask” 4-step system in real life scenarios, and it will not only help you ask for what you want, but you will feel deserving of it, which is so key. We’d love to hear about your experiences in using this information to ask for what you want, and be sure to share it with us on Instagram, @poweroftheask and @pursuingherpurpose! MEET Jacqueline: https://www.instagram.com/poweroftheask/10% off at BETTERHELP: https://www.betterhelp.com/herpurpose Links & Resources:Jacqueline’s Website & InstagramJoin Power of the Ask™ Academy Contact Jacqueline About Live Workshops & TrainingsJacqueline's Daily Powerful Ask JournalLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
7/5/202239 minutes, 12 seconds
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55. Behind the Scenes (BTS) - How We Launched Our Second Course

It’s time for another Behind the Scenes (BTS) episode, which as you know, are some of our favorite ones to record, especially when things are happening real time here at Pursuing HER Purpose! Today’s episode is a peek under the hood, as we dive into what has happened in the month of June (so far). Obviously, the biggest thing this month has been the launch of our brand new program, Purposeful Podcast, which takes you from A to Z of starting your very own podcast, including equipment, to episode writing, growth, monetization and all of the strategies that we use with our different podcasts.You’ll hear it all today, like how the community aspect of this course developed, the strategies we used for this latest launch and the results we generated, including numbers like sales and the conversation rate. We also share what the next phase of Pursuing HER Purpose looks like, and how we’ll be backing away from content creation and moving into a growth and marketing phase where we focus on connecting with more of the right people for our brand! Do you know someone who has been thinking about starting their own business, or wishing that they could launch their very own podcast? As we enter this new phase, we would be so honored if you shared us with them. It could be one of our podcast episodes that you really liked and resonated with you, or an Instagram post or Instagram Reel that might speak to them. Whatever it is, we just believe so much in the power of word of mouth, and would be so grateful as doing this would really help us out! 10% off at BETTERHELP: https://www.betterhelp.com/herpurpose Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
6/28/202231 minutes, 34 seconds
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54. Purposeful Podcast: How to Connect with Your Community

Today we’re continuing our look at podcasting and talking about the passion and purpose behind it. We want to shine a light on the purpose we each feel when we’re creating our podcasts, and hopefully this episode will serve as inspiration for you and a nudge in the right direction if you’re sitting on a dream of your own. We’re sure that some of the questions we asked ourselves are ones that you are asking yourself right now too! If you are feeling the same tugs and voids in your life that we talk about in this episode, and a podcast is something you feel you are being called to try. If it is, then we encourage you to take our lead and take that leap! Our new course, Purposeful Podcast opens today, June 21st, if you’re listening to this episode the day it goes live. It’s only open for a very short time though, as we close our doors on Thursday, June 23rd. If you are interested in giving podcasting a try, this is your opportunity! We’ll cut through all the confusion and show you exactly how between the 3 of us we’ve launched 4 successful podcasts. Come share your voice and support your future community in a way that only you can. Head on over to http://purposefulpodcastcourse.com/ today and join us to lock in the lowest price that we will ever have for this program! Don’t forget, the first 50 people who join will get a physical workbook mailed directly to them. We can’t wait to see you inside and see your passion-filled podcast get out to the world! Lastly, if you’re finding our content and the work we do here at Pursuing HER Purpose helpful and meaningful to you, it would mean so much to us as a small business if you could leave a review on Apple Podcasts! Links & Resources:Join Purposeful Podcast Now (Cart is Only Open Until Thursday June 23rd)! Episode 53: Would a Podcast Work for Your Business?HERself & TTC Society PodcastsAbby’s Appearance  on The Lucky Few PodcastLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
6/21/202221 minutes, 18 seconds
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53. Would a Podcast Work for Your Business?

Podcasting has really taken off in the past couple of years, and this may leave you wondering if you should start a podcast and if having one could work for your business. As you probably know by now, at Pursuing HER Purpose we love podcasts, and today we want to answer these questions for you! In this episode you’ll hear what is happening in the podcast industry, particularly with female listenership, why all three of us love podcasting so much, and the different ways to monetize a podcast (even with a newer podcast in a narrow niche). We share our experiences in launching and running multiple podcasts now, and how podcasting can position you as an authority in your field of expertise and lead to tremendous opportunities, as it has for Amy! If you have a podcast on your heart and a message you just know the world needs to hear, we would love to have you in the first group of our Purposeful Podcast Course. This course will walk you through exactly how to make and launch a podcast, and you’ll have the opportunity to join very soon, on June 21st! For the first 50 people that join, we’re going to send you a physical workbook with your order, as we have done with our Purposeful Business students, and this will expand on what you learn inside the course. Our Purposeful Business students will have first dibs to join, and then we are going to open spots to our waitlist that you can sign up for at https://view.flodesk.com/pages/6261bd1546c9ddac82188a5f! Lastly, if you’re finding our content and the work we do here at Pursuing HER Purpose helpful and meaningful to you, it would mean so much to us as a small business if you could leave a review on Apple Podcasts! 10% off at BETTERHELP: https://www.betterhelp.com/herpurpose Links & Resources:Get On The Waitlist For Our New Podcasting Course, Purposeful Podcast - Cart Opens June 21st!Buzzsprout Podcast Statistics and Data [May 2022]​​Episode 52: Five Strategies to Make Content Creation EasierLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
6/14/202222 minutes, 6 seconds
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52. Five Strategies to Make Content Creation Easier

Here at Pursuing HER Purpose we wholeheartedly understand the demand that constant content creation can require of you, which is why we want to tackle this topic today. In this episode, we share our 5 tried and true strategies for making content creation just a little bit easier, because creating content should be fun (and not a grind)! If part of your future content creation strategy involves a podcast, make sure to sign up to the waitlist for our Purposeful Podcast Course launching this summer at https://view.flodesk.com/pages/6261bd1546c9ddac82188a5f! You’ll be the first to know more tips that are specific to podcasting, and you’ll have the opportunity to access our course, which is an A to Z roadmap of how to start a podcast. As well, If you are one of the people who gets in first, you will receive a printed workbook with your order, which will give you a tangible checklist to use along the way! Lastly, If you’re finding our content and the work we do here at Pursuing HER Purpose helpful and meaningful to you, it would mean so much to us as a small business if you could leave a review on Apple Podcasts! Links & Resources:Get On The Waitlist For Our New Podcasting Course, Purposeful Podcast! Episode 36: The State of Working MotherhoodEpisode 19 with Mike Ganino (on Storytelling) FlodeskLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
6/7/202223 minutes, 27 seconds
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51: Building a Business from the Ground up on YouTube with Andrew and Emma Hubbard

It’s Kat here, and today I am so thrilled to introduce you to Andrew and Emma Hubbard, the co-founders of Brightest Beginning, an online community and educational hub that teaches parents about everything from early development, sleep, teething, eating and potty training. Emma is a pediatric occupational therapist with over 10 years of clinical experience, and her husband Andrew is also the founder of Hubbard Digital, a leading marketing and education company that specializes in Facebook and Instagram Ads. Andrew and I actually used to work together at the last company I was with, and he is the brains behind supporting that business to reach multiple 7-figures in revenue per year. Since then, he has ventured into the world of YouTube, supporting Emma to reach over 191,000 subscribers in less than 2 years! You’re going to hear all about how they’ve grown their YouTube channel and business, and what to consider if you are a content creator looking to maximize results using that platform, or what to do if you’re considering becoming a content creator. If you think YouTube is “too saturated”, it’s not, and Andrew gives a great answer on why this is!  Andrew and Emma give some excellent reasons for why you just need to get started if you’ve been on the fence about publishing on YouTube, what they’ve done to build a business using the platform (from the ground up!), getting comfortable taking risks, what to do to prevent burnout, and so much more. I am so inspired by their story, and I hope you are as well! If you’re finding our content and the work we do here at Pursuing HER Purpose helpful and meaningful to you, it would mean so much to us as a small business if you could leave a review on Apple Podcasts! Meet Emma: https://www.instagram.com/brightest.beginning/ 10% off at BETTERHELP: https://www.betterhelp.com/herpurpose Links & Resources:Their Website, Blog & Courses YouTube Channel & Instagram Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/ 
5/31/202234 minutes, 23 seconds
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50: Behind the Scenes (BTS) - Fulfilling on our Promises and Big Things Ahead

It’s time for another one of our favorite episodes, where we give you a behind-the-scenes peek at what is going on at Pursuing HER Purpose (and there is so much going on that it’s almost mind blowing)! We’re always revisiting our priorities and what we’re feeling the most passionate about, and as 3 working moms with multiple kids, there are times we cannot show up with our full selves. That is when we have to give each other the space to allow this to happen, all while staying super focused on keeping the promises we make to our students. These are just some of the things we dive into today, along with some exciting details on the big things coming!Like we always say, a big part about Pursuing HER Purpose is making sure that we are called to make what we are putting in the world. This is why we’re so excited to be launching our latest program, Purposeful Podcast, which we share more about today. If podcasting is something that you’ve wanted to do, either to elevate your business or just as a way to speak to you community, then make sure to get on the waitlist now at https://view.flodesk.com/pages/6261bd1546c9ddac82188a5f. We can’t wait to see who joins! Lastly, If you’re finding our content and the work we do here at Pursuing HER Purpose helpful and meaningful to you, it would mean so much to us as a small business if you could leave a review on Apple Podcasts! What We Cover In This Episode: How fulfillment, and keeping the promises we make, plays such a key role in everything we do The magic of community that we’re already seeing with our first two Purposeful Business cohorts Who our newest podcasting course will be for, and what we are doing to make podcasting accessible for everyone When the podcasting course will be launching and how it will differ from Purposeful Business, plus what excites us the most about this latest offer The content creation mode that we’ve found ourselves in over this last month How we stepped in to help Amy during a particularly busy time for her at homeWhy you don’t have to be on every platform and doing everything as a small business owner, and what we are focusing on right now Exciting updates on our new coaching offering, office space, and more! Links & Resources:Get On The Waitlist For Our New Podcasting Course, Purposeful Podcast! Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
5/24/202223 minutes, 41 seconds
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49: Why Work isn't "Working" for Women and Especially Women of Color with Deepa Purushothaman

We are thrilled to have Deepa Purushothaman on the podcast today to talk about a very important topic right now, as we are at a moment of reckoning with women leaving the workforce in droves. The social justice movement has illuminated that what’s happening at work just isn’t working, especially for women of color, and Deepa is someone who asks the big questions that aren’t being asked right now around race. Her work is shining a light on these issues which have always been there but just not talked about, and for that we are so grateful to have the opportunity to bring Deepa on the podcast to share her thoughts and insights with you. Deepa’s book, The First, the Few, the Only: How Women of Color Can Redefine Power in Corporate America, was published in March 2022 to international acclaim, and if you loved this conversation with Deepa, you’ll definitely want to read it. If you’re finding our content and the work we do here at Pursuing HER Purpose helpful and meaningful to you, it would mean so much to us as a small business if you could leave a review on Apple Podcasts! MEET Deepa: https://www.instagram.com/deepa.puru/ 10% off at BETTERHELP: https://www.betterhelp.com/herpurpose Links & Resources:Deepa’s Website & Instagram Her Book, The First, the Few, the Only: How Women of Color Can Redefine Power in Corporate AmericaDeepa’s TED Talk, ​​4 ways to redefine power at work to include women of color nFormationBillie Jean King Leadership Initiative Asian American and Pacific Islander Heritage Month 2022Episode 42: Unf*cking Your Money Mindset with Kara LoewentheilLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
5/17/202235 minutes, 42 seconds
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48: What Your CPA Wants You to Know About Small Business Taxes

Are you an entrepreneur, or you’re wanting to start your business, but the subject of small business taxes is confusing (or maybe terrifying!) to you? If so, today’s episode will be such an important one, as we dive into all things that you wished your CPA knew when it comes to small business. Our special guests are Teran Sands and her husband Carson, who operate a CPA firm together and are a wealth of knowledge when it comes to taxes and accounting, especially as it relates to small businesses. As we’re learning here at Pursuing HER Purpose, getting these pieces into place correctly from the start can save a lot of time, and a lot of headaches, so we’re excited to learn more from Teran and Carson alongside you today! As mentioned in the episode, Teran and Carson have an amazing guide, What Your CPA Wants You to Know About Starting a Business, which we’d encourage you to get now! As well, please share your thoughts and feedback on this episode with us on Instagram, tagging @pursuingherpurpose and @whatyourcpawantsyoutoknow. It’s episodes like these with small business experts that will really help you form the foundation for your company from the very start! Download the tax date freebie here: https://view.flodesk.com/pages/627556a91e8046b22025469eMEET Teran & Carson: https://www.instagram.com/whatyourcpawantsyoutoknow10% off at BETTERHELP: https://www.betterhelp.com/herpurpose Links & Resources:Teran & Carson’s Website & Instagram Get Their Guide, What Your CPA Wants You to Know About Starting a BusinessLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
5/10/202236 minutes, 31 seconds
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47: The Instagram Video Tips You Need to Shine with Natasha Samuel

Today we are diving into the trending topic of video, which is something that our audience often asks us for support on. If you’re curious about how to show up with video, we’ve brought the amazing Natasha Samuel, social media manager turned Instagram educator, speaker, podcaster, mentor, and coach, on to share her best tips, strategies and advice for using video on Instagram to truly shine! Natasha is a wealth of knowledge, and if you’d like to get even more from her, we’d encourage you to get Natasha’s free 3-minute video lesson, 3 Steps to Repurpose Instagram Content and check out her podcast, YouTube Channel and other resources. We’d love to hear what you got from this episode, so please share your feedback with us on Instagram, tagging @pursuingherpurpose and @shinewithnatasha! MEET Natasha: https://www.instagram.com/shinewithnatasha/ Links & Resources:Grab Natasha’s Free 3-Minute Video Lesson, 3 Steps to Repurpose Instagram Content Her Podcast & YouTube Channel Sign Up for the Waitlist for Natasha’s Mastermind, The Instagram Authority MastermindPlanoly, Later, Buffer, InShot & Canva @jera.bean on InstagramGet on the Waitlist for Our Upcoming Podcasting Course! Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
5/3/202247 minutes, 43 seconds
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46. Behind the Scenes (BTS) - Learning From a Launch

It’s time again for another Behind the Scenes episode, which we love doing so much! We do these episodes so that you can see what is going on inside of our business, and our hope is that by sharing our experiences it will help you as you build and grow yours. As you know, last week we launched our signature offer, Purposeful Business, for the second time ever (you can check out Episode 34 to hear how the first launch went)! Today we pull back the curtains on the second launch, starting with the things that we did leading up to it, to how the numbers look as of the time we recorded this episode, to the biggest lessons that we learned this time around and what we will be trying on our next launch. We are so happy with how this launch went and we can’t wait to serve our new students. We can already tell that there is something really special about this group, and we’ve seen such a high level of energy from them already! We have a big pivot coming! The next Pursuing HER Purpose course is in the works, and you can expect there to be a podcasting course hopefully by this summer. We know you have important messages to share with the world, and we want this course to be a cost and time-effective way for you to get your podcast off the ground and to your audience. In this course you’ll learn the strategies for growing your downloads, monetizing your show, and so much more, right from the start! We get asked from our community daily about how to start a podcast, which is why we’re so excited to be bringing this to you. If you’re interested in joining, you can sign up for the waitlist now at https://view.flodesk.com/pages/6261bd1546c9ddac82188a5f!10% off at BETTERHELP: https://www.betterhelp.com/herpurpose Links & Resources: Get on the Waitlist for our Upcoming Podcast CourseTeachable, SamCart, Wondershare & CalendlyEpisode 2: Our Biggest MistakesLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ 
4/26/202221 minutes, 25 seconds
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45. Building a Life Meant for You

https://purposefulbusinesscourse.com/ Code PURPOSE200 for $200 off through today!With it being our launch week for Purposeful Business, we thought it was the perfect time to record an episode talking about building a life that’s made for YOU. Part of the reason that all 3 of us were interested in entrepreneurship in the first place was this idea that we can have more freedom, and that we could each live in alignment with what we know that our purposes are. Today, we’re going to talk about what living in alignment with our purpose actually means to us, and what it looks like in our daily lives.We want you to have the tough conversation with yourself so that you can gain clarity too, and we’ll be here when you want to take the leap, especially if that means building something of your own. If you know that you want to take the leap, today, April 19th, 2022, is the last day that you can get the $200 off early bird pricing with code PURPOSE200. This makes the investment just $997. The doors to our program will be closing on Thursday, April 21st, so if now feels like the right time for you, go to  https://purposefulbusinesscourse.com/ to join the April cohort of Purposeful Business. We only launch this program a couple of times a year, and we would love to see you inside of this launch! 
4/19/202218 minutes, 35 seconds
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44. Things to Unlearn as an Entrepreneur

Today we’re uncovering the things that we needed to unlearn from our past jobs, or social conditioning, when we became entrepreneurs. File this episode under a podcast topic that we wish we would have had when we were just starting out!If you know that the next step towards your vision for your life and business is joining us in our second class of Purposeful Business, you can sign up for the waitlist now at https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 and be the first to know when you can register! Last time we sold out in just 90 minutes, so we know that there are a lot of you waiting for this exact moment, and we want to be there to support you to learn, and to unlearn certain things that are no longer serving you. Our goal is to help you step up to the next level and into that next version of yourself!We also want to help you launch that profitable online business that has been on your wish list for a long time, so we’ve used our years of experience combined with lessons from the businesses and courses that we’ve already created and taken, to get you from A to Z! For this second launch the price is going to be $1,197, but for those of you that join right away on April 18th and 19th, we’re going to be offering a $200 discount to bring the price of this course to below $1,000! You will also have access to this course for LIFE, with all the updates that we’ve already made and will continue to make in the future. Even if you’re still just dipping your toes into the entrepreneurial waters, join us for this round and get started on a path filled with more purpose, and where you feel more aligned! 10% off at BETTERHELP: https://www.betterhelp.com/herpurpose Links & Resources:Waitlist for Purposeful Business (Relaunches April 18th!): https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2Sign Up for Our Instagram Challenge, Starting April 11th! Episode 42: Unf*cking Your Money Mindset with Kara LoewentheilEpisode 38: The One Thing Every New Business Owner and Mother Needs to Hear with Kate BorsatoEpisode 32: Amy’s Origin Story: What is Your Next Right Step?Episode 31: Abby’s Origin Story: How I Started a Top Podcast and Profitable Business While Working a Full-Time JobLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
4/12/202216 minutes, 22 seconds
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43. Using Challenges to Sell and Engage

We’re so excited to be bringing you this episode today talking about challenges, and how you can use Instagram to promote them to your audience. We’ve used challenges over the years for our different businesses, and in this episode, we’re bringing all of our knowledge together to share best practices to get major results in your business using this incredible strategy! Do you want to uplevel your own Instagram to turn followers into customers? If so, you need to sign up for our Instagram Challenge that is kicking off Monday, April 11th! Not only will you learn how to maximize Instagram, which is such a key piece of any online business, but you’re also going to get a front row seat to how we run challenges, so that you can learn from the inside. You can sign up now at https://view.flodesk.com/pages/6238e82be4da3a4464c30c48, and we cannot wait to help you transform your Instagram Story game! If you love this episode, make sure to head over to Apple Podcasts or your favorite podcast app and leave us a review! As a small business, those acts of free support mean so much to us, and they allow us to continue to produce our content for free. We appreciate you so much, and we’re excited to see your reviews! Links & Resources:Sign Up for Our Instagram Challenge, Starting April 11th! Waitlist for Purposeful Business (Relaunches April 18th!): https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2Episode 42: Unf*cking Your Money Mindset with Kara LoewentheilLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
4/5/202219 minutes, 12 seconds
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42. ​​Kara Loewentheil on Unf*cking Your Money Mindset

Our money mindset and the stories we tell ourselves about money is something that needs to be talked about, because as female entrepreneurs (or anyone for that matter!) these roadblocks will hold us back in life and business. Today’s special guest is Kara Loewentheil, host of the UnF*ck Your Brain Podcast, and she is here to share her wisdom and expertise to help free us from the limiting beliefs and social conditioning about money that are so common today.Even though the central theme of this episode focuses on money stories and our beliefs around money, the thoughts and self-judgments that you have in one area of your life, such as finances, are probably showing up in other areas. This is why we are so excited to bring you this episode, because it really all ties together. As a quick note before we dive in, this episode does contain some cursing, so please be aware of this if you have little ears around when listening! If you love this episode, make sure to head over to Apple Podcasts or your favorite podcast app and leave us a review! As a small business like Kara’s, those acts of free support mean so much to us, and they allow us to continue to produce our content for free. We appreciate you so much, and we’re excited to see your reviews! MEET Kara: https://www.instagram.com/karaloewentheil/ 10% off at BETTERHELP: https://www.betterhelp.com/herpurpose Links & Resources:Kara’s Website, Instagram, Facebook & TwitterGet on the Waitlist for Her Online Feminist Coaching Community, The ClutchHer Podcast & Episode 207 (Mentioned)Killing Sacred Cows by Garrett B. GundersonWaitlist for Purposeful Business (Relaunches April 18th!): https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
3/29/202242 minutes, 21 seconds
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41. Behind the Scenes (BTS) - Strategies to Avoid Burnout

It’s time for another Behind the Scenes look at our business, and we’re so excited to share this one with you! This month a big conversation for us was the workloads we each have and the sustainability of them, which is why we wanted to dedicate an episode to this subject.The purpose of this episode is to encourage you to think about your own workload and processes, even if you’re a solopreneur. What is sustainable right now, and what is not sustainable in the long-term for you? Where could your systems get better so that things could feel more sustainable, and what can you remove to give yourself more freedom? All 3 of us are really committed to living out the values of balancing work and life outside of work. We’ve always felt that we want to move at a pace that lets us feel well, feel creative, and be in alignment with our values, and today we reveal a few examples of what we’re doing to make this happen. As you’ll hear in this episode, we’re relaunching our next cohort of Purposeful Business very soon, on April 18th, 2022! If you are not already on the waitlist and this episode is making you excited to take part, you’ll want to sign up here to be the first to get information on when you can reserve your spot! If you love this episode, make sure to head over to Apple Podcasts or your favorite podcast app and leave us a review! As a small business, those acts of free support mean so much to us, and they allow us to continue to produce our content for free. We appreciate you so much, and we’re excited to see your reviews! Links & Resources:Waitlist for Purposeful Business (Relaunches April 18th!): https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2Episode 14: Vanessa and Xander Marin on What It's Like to Work with Your Partner and Their Breakthrough YearLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
3/22/202223 minutes, 56 seconds
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40. Doing Life and Business on Purpose with Tanya Dalton

Today we are so excited to introduce one of our new favorite authors to the Pursuing HER Purpose community! Tanya Dalton is a mother, business owner, and author of two books, including her latest work, On Purpose: The Busy Woman's Guide to an Extraordinary Life of Meaning and Success. Tanya’s words really hit home and resonate with us for why we created this podcast, because living on purpose isn’t about changing who you are, but it’s rising up to become the best version of you. This conversation with Tanya helped bring so much clarity on the topics that many women in our community are working on right now, such as goal setting, imposter syndrome, what to do if you’re multi-passionate, time management, and so much more! If you love this episode with Tanya, make sure to head over to Apple Podcasts, or your favorite podcast app, and leave us a review! As a small business like Tanya’s, those acts of free support mean so much to us, and they allow us to continue to produce our content for free. We appreciate you so much, and we’re excited to see your reviews! MEET Tanya: https://tanyadalton.com/ 10% off at BETTERHELP: https://www.betterhelp.com/herpurpose Links & Resources:Tanya’s Website & Podcast Get Her Latest Book, On Purpose: The Busy Woman's Guide to an Extraordinary Life of Meaning and SuccessTanya’s First Book, The Joy of Missing Out: Live More by Doing LessLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopWaitlist for Purposeful Business: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/ 
3/15/202236 minutes, 9 seconds
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39. You Have More Skills Than You're Giving Yourself Credit- How a sales woman, a dietitian, and a nurse built successful businesses ​​

Today’s episode is going to be a little bit different, as we are talking about the experiences that we each had before becoming entrepreneurs and how the skills we gained translated well into what we do now.When we embarked on this journey of Pursuing HER Purpose, we realized that one thing many women are getting stumped on is how the skills they acquired at their job can be translated to owning a business or working for a small business. It is our hope that you find possibility in this episode, as we’ve made it super tangible with mindset shifts and strategies that you can implement right away. The whole point of this episode is to make you feel empowered in those skills that you’ve worked really hard to develop, and we know that each of our previous careers have really helped us now with Pursuing HER Purpose.   We encourage you to not play small, and to remember that you can learn anything you need to on this journey. Every one of us was a new entrepreneur at one time, and we all had to figure it out too. We’re here to help you do just that, if you feel yourself called to do something new or more aligned with your purpose. After all, this is your beautiful shot at this thing called life!Links & Resources:https://www.pursuingherpurpose.com/podcast/kateborsatohttps://www.pursuingherpurpose.com/podcast/episode-9-are-you-burnt-out-from-your-day-job-with-colleen-bordeaux https://www.canva.com/https://asana.com/https://www.voxer.com/ Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopWaitlist for Purposeful Business: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
3/8/202226 minutes, 10 seconds
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38. The One Thing Every New Business Owner and Mother Needs to Hear with Kate Borsato

Today’s special guest is a friend who has stepped into the role of a successful entrepreneur that is taking her business seriously, and who loves what she is doing,   all while being the mom that she wants to be. Kate Borsato is a therapist, educator, and momma of 2 girls who is passionate about helping women find joy and balance as they navigate motherhood. She does this through her 1-on-1 therapy services, online programs, and her free Instagram account where she is always sharing her amazing knowledge. In today’s episode, we’re focusing on the way that Kate has fully embraced the role of business owner. She has scaled very quickly over the last few years, and her story about how she got to where she is today is truly inspiring. We could not be more happy and excited to bring this powerful conversation with Kate Borsato to you today! If you love this  episode with Kate, make sure to head over to Apple Podcasts, or your favorite podcast app, and leave us a review! As a small business like Kate’s, those acts of free support mean so much to us, and they allow us to continue to produce our content for free. We appreciate you so much, and we’re excited to see your reviews! MEET Kate: https://www.instagram.com/kateborsato/ Links & Resources:Kate’s Website & Instagram Her Online Course Library Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopWaitlist for Purposeful Business: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
3/1/202250 minutes, 5 seconds
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37. Behind the Scenes (BTS) - We Launched, Now What?

One of our favorite things we do at Pursuing HER Purpose is our Behind the Scenes episodes, and we’ve got another one for you today! If you listened to our last BTS episode, Pivot Your Plan, you’ll know that the biggest thing that happened in our business last month was the launch of our signature course, Purposeful Business. We launched on January 31st and in less than 2 hours sold all the spots, and with this first cohort starting on February 14th, we wanted to talk about the time between the launch and the start of the program. In this episode you’ll hear about our mindset and approach to the fulfillment and onboarding process, a physical element that we added to make it a memorable experience for our students and to raise brand awareness, and the way we are actively pursuing feedback and improving the course in real time!If after listening to this episode you feel like Purposeful Business is something that you want to be a part of in the future, we will be launching again soon and you can sign up for the waitlist at https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2.We’ve also been working on a lot of new episodes to bring to you in the coming weeks, including a can’t miss episode with Kate Borsato, and an episode looking at how you can leverage challenges to help your business. Not only will we teach you how to incorporate challenges into your business, but we’re also going to launch our own Instagram challenge for this community to help demonstrate how you can leverage Instagram and really grow your account. We can’t wait for you to tune in to that one! Links & Resources: Waitlist for Purposeful Business: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2Episode 34: Pivot Your Plan Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
2/22/202223 minutes, 25 seconds
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36. The State of Working Motherhood

Working motherhood was hard before the pandemic, but it is an especially difficult time now to be a working mom trying to do all things for our families and businesses. This is why today on the podcast, the three of us, each being working moms with multiple children, wanted to focus on the issues surrounding working motherhood.In this episode, we’re going to meet you where you are during this really hard time, and offer you our working motherhood advice that has been helping us get through the days as the best versions of ourselves that we can be. Remember that we are in this with you, and our goal is to show you what’s possible when you continue to move forward with your purpose and dreams, in spite of all the barriers that are being put in your way right now. Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
2/15/202224 minutes, 19 seconds
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35. What You Need to Know When You’re Writing for Your Business with Copywriter, Kate Dramis

Do you feel like you’re not a good writer, or maybe you’re intimidated to even start writing the next Instagram post? Today’s guest is Kat’s friend and copywriting extraordinaire, Kate Dramis of 23 North & Co, and in this episode we debunk the myth that a person is just “not a good writer”! Kate is a conversion copywriter and messaging expert who has had the honor of working with some of the top online experts and personal brand businesses in the industry, including Komal Minhas, The Wealthy Course Creator, Coach Glitter, Eden Carpenter, Mel Abraham, The Product Boss, and more. At 23 North & Co, they’ve helped their clients sell millions through effective messaging and copywriting that captures their authentic voice and communicates it in a way that inspires action. Copywriting is really the heart of any digital business, and whether you’re writing copy for your Facebook Ads, a blog post, sales email, or website, copy is everywhere. Like you, we’re still learning about effective copywriting techniques at Pursuing HER Purpose, which is why we’re so excited to share Kate’s wisdom and to learn along with you in this episode! MEET Kate: https://www.instagram.com/23northandco/  Links & Resources:Kate’s Website & InstagramCopyhackersEpisode 34: Pivot Your PlanLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopWaitlist for Purposeful Business: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/ MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
2/8/202236 minutes, 49 seconds
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34. Pivot Your Plan

We’re coming to you with an 11th hour change of plans, as we’re recording a new episode instead of the one that was set to publish. As you know, we just launched our first Purposeful Business beta course, and we’re so excited to let you know that it sold out in less than 2 hours! For this reason, we had to change our content for today. We love that we’re able to show you our business pivots in real time, because we always want to show up and serve you, the listener. Each of us feels that we have an incredible opportunity to do this for you today on the podcast! In this episode, we’re almost doing a live launch debrief, where you can learn from the lessons that we took from this launch, in the hopes that it will help you launch in your own business too. If you didn’t get in on this beta launch of Purposeful Business, but you’re interested in being a part of our next cohort of students, you can sign up for the waitlist now! This will give you access to the first emails when the cart opens again, and all you have to do to get on this list is go to https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2. Links & Resources: Purpose Business Waitlist -   https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 ​​Episode 25: Decluttering Your Workspace and Pursuing Your Purpose with Cassie from The Caffeinated CleanLet’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shop Our WEBSITE: https://www.pursuingherpurpose.com INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/
2/1/202224 minutes, 34 seconds
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33. Behind the Scenes (BTS) - Lessons Learned & Initial Investments

It’s already time for another Behind the Scenes (BTS) episode! The months go so fast here, and tons of stuff happens in each of them, especially in the beginning stages of us really growing our business.In this episode, we explore the big lessons that we learned while preparing for the launch of our brand-new beta program, the Purposeful Business Course. We look at the good and the bad – what we did right, some mistakes we would avoid next time, and the process we used to make sure we hit our deadline to make our dream become a reality!  You’ll hear about the actual steps we followed leading up to the launch, and what you can expect as a participant. We’re not kidding when we say that this program really is all three of our brains put together, and the content inside is truly our life’s work. The mission behind it makes each one of us feel so excited!You can join our beta launch and receive a 50% discount, with a cost of $749 versus $1,500, which is the biggest discount that we will ever be offering participants of this program! We’ll be capping participants to ensure that we can pour ourselves into our students in the way that we want to, while also making sure that we’re validating our program and creating plans to scale it. If you know that this is the year that you’re ready to bet on yourself, make sure to get on the waitlist at https://www.pursuingherpurpose.com/.  We just know that this course is going to be life-changing for the first group that joins us when we launch in a few short weeks!In the February BTS episode we’ll be bringing you an in-depth review of our launch runway, what our results were from it, and what it felt like to welcome all the new people that we’re going to be celebrating inside the Purposeful Business Course. You won’t want to miss it!Links & Resources:Episode 32: https://www.pursuingherpurpose.com/podcast/amystoryEpisode 31: https://www.pursuingherpurpose.com/podcast/abbysstoryEpisode 30:  https://www.pursuingherpurpose.com/podcast/katsstory Episode 5: https://www.pursuingherpurpose.com/podcast/episode-5-the-reasons-you-havent-hired Let’s connect!Course waitlist: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 Purposeful Week Planner: https://www.pursuingherpurpose.com/shopOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/  MEET ABBY: http://instagram.com/abbyrosegreen/
1/25/202220 minutes, 20 seconds
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32. What is Your Next Right Step?

This week, Amy dives into her journey story and where she made pivots along the way. Her strategies have paved the way to not only build one successful business but THREE and we can all learn a lot from her. Sometimes we can feel like there are too many options, too many decisions to make, and too much ahead of us. But what you can take away from this episode is to focus solely on that best next step. The one right in front of you. That will lead you to the next.And then the next.For those who have a case of analysis paralysis and decision fatigue, this one is for you!Let’s connect!Course waitlist: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 BetterHelp: www.betterhelp.com/herpurpose  for 10% offOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
1/18/202221 minutes, 30 seconds
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31. How I Started a Top Podcast and Profitable Business While Working a Full Time Job

Are you the reason you’re staying stuck? Life is comfortable and… fine, so you are staying put even though the tug at your heart is asking for MORE.Abby tells her story today and speaks on her journey over the last several years that brought her to where she is today. Maybe you too feel the monotony of a career that pays your bills but doesn’t fill you with passion. It’s a “safe” choice, but you consistently wonder, “Is this all there is for me in life?” You are low on time but desperately want something else that can fill the void that has been on your mind for a while. Maybe it doesn’t mean leaving your job tomorrow; maybe it means making an investment in yourself to finally take a step into a better tomorrow. If this is you, join today’s conversation to help get you out of your way and on the path to a more fulfilling tomorrow. Make this be the year that you will take the steps YOU deserve in your career and life. growwithpodcasting.comLet’s connect!Course waitlist: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
1/11/202226 minutes, 33 seconds
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30. From Unemployed to CEO

In today’s vulnerable and raw episode, Amy interviews Kat on her journey from going from a dietitian to becoming an Chief Operating Officer (COO) of an 8-figure online business to starting her own businesses. We knew it was time to really pull back the curtain and tell you exactly how Kat got to where she is today. In this real and honest conversation, Kat shares parts of her journey that were incredibly difficult and made her question everything. She shares about her dark night of the soul that led her to this exact moment in time. This episode is dedicated to anyone who is feeling lost, hurt, or confused in their career, and knows that there is something else out there for them even if they don’t know what that is yet. Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopCourse waitlist: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 BetterHelp: www.betterhelp.com/herpurpose for 10% off your first monthOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
1/4/202232 minutes, 55 seconds
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29. DEI - Diversity and Inclusion in Your Business from Day 1 with Beth Ruffin

Kat and Abby interview Beth Ruffin on how to create a culture of belonging inside of your business, so everyone knows they have a seat at the table and their voices matter. Beth spent 20 years in Corporate America before realizing her dream of entrepreneurship, opening her own boutique consulting firm, The Everyday Inclusionist.  Beth is committed to making our world more inclusive through consulting, coaching and speaking.  Beth is the host of “At the Table”, a podcast highlighting the underrepresented, marginalized, diminished, and underappreciated as a platform to elevate their voices. Beth believes that everyone has a purpose and has the power within them to impact lives. MEET BETH: @thebethruffin and podcast At The TableLet’s connect!Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
12/28/202130 minutes, 41 seconds
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28. Behind The Scenes (BTS) - Making Hard Decisions for Big Plans to Come to Life

Month three was a big one as we made some impactful decisions and moved our first big offer forward. We have been working hard over here on the course that will be launching next month and we can’t wait to help others make their big idea a reality in 2022! If you have been wanting to take action but don’t know how to get there, we got you covered.This week we dive into the PHP ascension plan, give details around moving down to one episode a week, and provide a nice preview of what to expect from our business next month.Let’s connect!Purposeful Week Planner: https://www.pursuingherpurpose.com/shopCourse waitlist: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 BetterHelp: www.betterhelp.com/herpurpose for 10% off your first monthOur WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
12/21/202123 minutes, 52 seconds
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27. Taking Back Your Personal Power and How to Avoid Giving it Away in the First Place

Have you ever had something happen that either knocked your confidence way off kilter or had you ruminating on it for days, months, maybe years? If so, today’s episode is for you. Abby, Amy and Kat are diving into the concept of personal power; what it is, what it looks like when you give it away, and how to take it back so that you can move forward with your big mission in the world and live out your purpose. We talk candidly about situations where we have given away our personal power in the past and share tactical growth strategies that we have implemented that allowed us to be confident in who we are and what we are building in this world. If you’re having trouble moving forward with your business because of something someone said or did, then you need to tune into today’s episode. Let’s connect!Course waitlist: https://view.flodesk.com/pages/615b95bff88d548e68f5c1f2 Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
12/16/202132 minutes, 34 seconds
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26. How to Handle Feedback (Hint: Make Sure to Stay True to Your Brand Values)

Today, Abby, Amy and Kat are talking all about receiving feedback and unsolicited advice. The reality is that if you have a business or have dreams of starting one someday, you are going to receive advice, feedback, and sometimes hurtful comments from those who follow you. We feel it’s incredibly important to be proactive instead of reactive and have a set framework for how you filter and respond to these comments.In today’s episode, we give you solid strategies for how to handle this based on YOUR values, brand, and boundaries so that you can grow and learn, protect your peace, and show up in a way that serves your audience and mission. Let’s connect!Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
12/14/202133 minutes, 48 seconds
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25. The Caffeinated Clean on Decluttering Your Workspace and Pursuing Your Purpose

Cassie from The Caffeinated Clean joins today with some decluttering inspiration. A messy workspace can mean a messy mind as we feel flustered and overwhelmed while we work. Finding ways to organize will not only make the space look beautiful but will make everything you do more efficient as functional meets feng shui!Cassie is a great example of how she used her unique gifts and passion to create a business. She gets real on imposter syndrome and where it can hold many people back, especially at the start. But your big ideas matter and deserve to be in the world!In stories today we’ll be sharing some before and afters of our mini office makeover. Take these tips if you need to feel more settled in your workspace as well!MEET CASSIELet’s connect!Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
12/9/202130 minutes, 1 second
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24. Having Hard Conversations with Lynne Hurdle Price

Today we are speaking with Lynne Hurdle Price who is an executive coach, communication expert, and conflict resolution strategist. She's a facilitator, speaker, author, and has decades of experience of blending conversations of conflict and culture with leaders. Lynne is the author of the best selling book: Closing Conflict for Leaders. She teaches leaders the skills to engage confidently, skillfully, and powerfully in everything from daily conversations to the most difficult conversations out there.Today's episode is for you if you want to commit to having hard and sometimes uncomfortable conversations to deepen connection, trust, creativity, and problem solving within your work environment and home life. Let’s connect!Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/MEET LYNNE: https://www.instagram.com/conflictcloser/Lynne’s Website: https://lynnemaureenhurdle.com/ 
12/7/202145 minutes, 18 seconds
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23. The Episode You Need if You Are About to Return From Maternity Leave

All three of us have made the transition from maternity leave to working. And all three of us had different experiences every single time. For some women, they are excited for the opportunity to head back where others may end up with tears streaming down their face in the parking lot at daycare drop off.All feelings are valid. It doesn’t make you any less of a mother if you are joyfully packing your work bag to head back. And it doesn’t mean that you shouldn’t be a working mother if you’re in tears, it just may mean it takes a bit more time to fully transition.Today we give dozens of tangible takeaways to make this transition smoother for you and also a warm hug of solidarity in any way you may be feeling. This is the perfect episode to send over to a friend or come back to when the transition from maternity leave is coming. Let’s connect!Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
12/2/202127 minutes, 23 seconds
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22. Passive Income with Pat Flynn: How To Make Money While You Sleep

Today Abby and Kat interview @patflynn on the podcast. Pat is the king of creating passive income and multiple revenue streams and gives our listeners tangible ways to pull this into your business if you haven’t already. PHP is the FIRST audience to get a peek at a brand new framework Pat has created to help streamline the process if you are just getting started on your idea.He gives a fresh take on entrepreneurship while raising children and how losing his dream job as an architect was the best thing that happened for his career. As a leader in the podcast space with over 65 million downloads to date, this interview will leave you with steps you can take today to hit your financial goals. MEET PATAffiliate Link to Our Favorite Podcasting Course: Power Up Podcasting https://courses.smartpassiveincome.com/courses/power-up-podcasting?affcode=30425_l-ukxeqbLet’s connect!Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
11/30/202144 minutes, 32 seconds
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21. The Good, The Bad, and The Ugly of Black Friday

Black Friday is right around the corner but you have most likely already been in the noise. Today we go into the strategies behind sales and why much of it is actually helpful for the customer as well as small businesses. However! We also discuss where to have some self awareness and check-ins with purchases so that the blackout Black Friday buys aren’t part of your story this year. You know the feeling... when you wake up a few days later with a porch full of purchases just because they were “on sale”.If you are interested in sales strategy, how often to show up, upsells, and more ways to make the decision easier for your ideal customer, tune in!Planoly affiliate link: http://share.plano.ly/3wLDpHCanva affiliate link: ​​https://partner.canva.com/c/3054895/647168/10068Power Up Podcasting affiliate link: https://courses.smartpassiveincome.com/courses/power-up-podcasting?affcode=30425_l-ukxeqbLet’s connect!Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
11/23/202127 minutes, 14 seconds
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20. Behind the Scenes (BTS) - How We Got Our First Dollar in the Door

Every month we’ll be sharing our wins and lessons learned from the previous month in business. All three of us lead with transparency and growing PHP with an open lens into our behind the scenes has been a fun way to connect with all of you. Today we go into the details around month two of our business and where we earned our first dollars. We talk through our very first offer (hello Purposeful Week Planner!!!), affiliate marketing, adding a new hire, and where we needed a tough conversation to redefine our roles in the business.This episode last month was one of our most listened to episodes, and we can’t wait to hear your thoughts on this one!Grab your planner HERE: https://www.pursuingherpurpose.com/shop/p/purposeful-week-plannerPlanoly affiliate link: http://share.plano.ly/3wLDpHCanva affiliate link: ​​https://partner.canva.com/c/3054895/647168/10068Power Up Podcasting affiliate link: https://courses.smartpassiveincome.com/courses/power-up-podcasting?affcode=30425_l-ukxeqbLet’s connect!Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
11/18/202119 minutes, 35 seconds
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19. Mike Ganino “Leveraging Storytelling to be a Memorable Guest and Speaker”

On this episode, Amy and Kat interview speaking and storytelling coach, Mike Ganino, on how to interview someone on a podcast AND how to be a memorable guest on a podcast all through the lens of storytelling. Mike helps people craft and rock a signature talk and hosts his own podcast, The Mike Drop Moment. He helps people get to the core of their story and share it in a way that creates change where people are profoundly impacted by their words. Mike shares tangible tips on how to extract your story, speak from a place of confidence, and how to even answer the simple question, “tell me about yourself”, in an impactful way. Whether you want to start or be on a podcast someday, this episode is not to be missed! Let’s connect!INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET MIKE:  https://www.instagram.com/mikeganino/ MIKE GANINO’S WEBSITE: https://www.mikeganino.com/ MEET AMY: http://instagram.com/ameskieferMEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen
11/16/202148 minutes, 40 seconds
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18. 4 Different Types of Online Businesses You Could Start with Hafsa Rana

In this episode, digital branding strategist Hafsa Rana breaks down 4 types of online businesses that you can start. She talks through the pros and cons of each by sharing her personal experience. The good news? There is a low barrier to entry in most online businesses.This means that you could start a business sooner than you might think! She also gives great tips for those that want to work for online businesses and what that might look like. Finally, she shares what being an entrepreneur and mother of 3 looks like behind the scenes. She shares her strategies and how she makes it work.Hope you enjoy this jam packed episode! Let us know what you learned from Hafsa below. MEET HAFSA:INSTAGRAM: https://www.instagram.com/happilyhafsa/Website: https://www.happilyhafsa.com/Let’s connect!Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
11/11/202146 minutes, 52 seconds
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17. Building Your Network

There are many ways to build your network. But the important part is to START. It could be as easy as sending an email with your thoughts, or asking a business connection for a referral, being brave for 5 minutes and initiating a conversation at a group gathering, or even sending a friendly DM. Connection is a core value of ours and through conversations like this and future opportunities, we’ll be working on bringing humanity back into business! Take a tip or two from today’s episode and create that strong and authentic net that you will serve. And if you build it right, this net will support you right back.Let’s connect!Our WEBSITE: https://www.pursuingherpurpose.comINSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskiefer/MEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen/
11/9/202127 minutes, 2 seconds
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16. Instagram 101

Amy leads today’s conversation on all things Instagram. Whether you are using this as part of your business, or want to level up your personal feed, this episode is jam packed with information to help. We cover everything from the basic first steps when you open the app, to engagement and what numbers are most important. We also give you a pep talk into being YOU and staying aligned with your values when you’re in this space.Instagram is such a fun topic- and it doesn’t have to be a stressful experience. You’ll be seeing some challenges coming up for this community- so stay tuned!Affiliate links to help you get started on Instagram:Planoly: http://share.plano.ly/3wLDpHCanva: ​​https://partner.canva.com/c/3054895/647168/10068Let’s connect!INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskieferMEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen
11/4/202131 minutes, 19 seconds
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15. "But My Corporate Job is More Secure" and Questioning Other Assumptions with Sarah Green Carmichael

Whether you are just getting started or have been in the entrepreneurial world for a while, there are several assumptions out there that we have been told along the way. Today, Abby interviews @sarahgreencarmichael from the Bloomberg Opinion (and formerly at Harvard Business Review) to dig into debunking the myths we have learned about going part time, taking less pay, and feeling like our corporate jobs are more secure.If you are questioning a transition, this is going to be a good one to tune into!Let’s connect!INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET SARAH: https://www.bloomberg.com/opinionMEET AMY: http://instagram.com/ameskieferMEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen
11/2/202131 minutes, 16 seconds
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14. Vanessa and Xander Marin on What It’s Like to Work with Your Partner and Their Breakthrough Year

Vanessa and Xander Marin of Vanessa Marin Therapy join us for this incredibly candid interview. Vanessa is a psychotherapist that specilizes in sex therapy. Xander is a regular dude that has been married to a sex therapist for over 10 years. After a few years owning her business- they decided that Xander would help her! He started behind the scenes, but now is a full fledged face of the business. We chat with them about what that transition looked like and what it’s like to work with your partner.We also dive into questions about their fast growing business. They’ve had a remarkable year growth wise and we dive into what has been working. They left SO much tangible insight and we’re excited for our listeners and their fans to get a peek at this side of their relationship. Buckle up for one great conversation!Let’s connect!INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET VANESSA AND XANDER: https://www.instagram.com/vanessamarintherapy/VM THERAPY WEBSITE: https://vmtherapy.com/MEET AMY: http://instagram.com/ameskieferMEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen
10/28/202152 minutes, 8 seconds
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13. Working Mom Guilt

Mom guilt. We have each felt it and it can feel heavier in certain seasons. As working mothers, it shows up differently and navigating our way through it is an important part of thriving as career women and mothers.But where to start?Today we break down where it has shown up for each of us and how we have been able to combat it along the way.Values exercise can be found here: https://www.pursuingherpurpose.com/blog/findingyourvalues Let’s connect!INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskieferMEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen
10/26/202124 minutes, 44 seconds
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12. Behind the Scenes (BTS) - How Month One of Our Business Went

Today we are celebrating one month since launching! It has been a month full of excitement and today we share it all with you. We go into how the business came together, our launch strategy, where we prioritize our spending, where we slipped up and where you can learn from a few of our mistakes if you’re just getting started.These behind the scenes episodes are going to be part of our podcast going forward so you can come on this journey with us!Buy your Purposeful Week planner here: https://www.pursuingherpurpose.com/shopLet’s connect!INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskieferMEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen
10/21/202131 minutes, 50 seconds
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11. Why Personal Branding Matters- How to Start Leveraging It With Rachel Lee

Amy interviews Rachel B. Lee of Standout Authority. Rachel dives into the reason why personal branding is more important than ever. She gets SUPER tangible as she discusses the 4 pillars of personal branding and how to create a content strategy that works. Rachel will leave you inspired to be YOU. She’ll help you find your authentic voice so that you feel in alignment with your brand and values. Can’t wait for you to listen to this game changing episode. Links: Meet RachelStandout Authority Standout Authority on LinkedInLet’s connect!INSTAGRAM: https://www.instagram.com/pursuingherpurpose/MEET AMY: http://instagram.com/ameskieferMEET KAT: https://www.instagram.com/kat.herro/ MEET ABBY: http://instagram.com/abbyrosegreen
10/19/202144 minutes
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10. How to Balance a Side Hustle and a Full Life

One thing we know about this community is that you are B U S Y. You have a full plate and the thought of adding more work to pursue the purpose you have in life can feel daunting. We know because we have been there.Today we break down a few strategies to help streamline your time so you can begin devoting more space and energy to making your big idea come to life!Let’s connect!INSTAGRAMMEET AMYMEET KAT MEET ABBY
10/14/202131 minutes, 55 seconds
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9. Are You Burnt Out From Your Day Job? With Colleen Bordeaux

Kat interviews Colleen Bordeaux, who is a best-selling author, speaker, and consultant. She’s been published everywhere from the Chicago Sun Times to the Huffington Post. Her book, Am I Doing This Right?, is ‘brilliantly insightful’ and 'a modern guide to life,' became an immediate #1 Amazon Best Seller. She founded the Growth Incubator to close the confidence gap in women, balance the top senior executives and change the world in the process. Are you feeling burnt out in your job? Kat and Colleen discuss the reasons why that’s happening, how to tap into your values to determine your next step, and what to do if you are entre-curious and thinking about starting your own business. Links: Meet ColleenGrowth Incubator Barrett Values AssessmentLet’s connect!INSTAGRAMMEET AMYMEET KAT MEET ABBY
10/12/202139 minutes, 23 seconds
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8. Working Motherhood: How We Make it Work

As a working mother, you have a lot on your plate. It can feel like you are being pulled in a million directions at once. We get it, and in this episode we break down what has worked with partnership, childcare, prioritization and setting boundaries in our own lives.We hope today you can leave with a few ideas to help you feel a little less overwhelmed as a working mother.Xo. Kat, Amy & AbbyLet’s connect!INSTAGRAMMEET AMYMEET KAT MEET ABBY
10/7/202129 minutes, 28 seconds
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7. Are You an Integrator or Visionary, it Pays to Know with Marisa Vittoria

One of our goals with this podcast is to introduce you to some of the industry’s best kept secrets; the people who are making the magic happen seamlessly behind the scenes. In this episode, Kat interviews Marisa Vittoria who is the integrator behind Jenna Kutcher’s business and brand. Marisa is really the glue that keeps the team together and helps them collectively reach some incredible goals. Be sure to tune in to understand if you are a visionary or an integrator, and why it pays to know! You’ll leave with actionable steps on how you can take the first steps to hiring an integrator, how to onboard them, OR if you think you might crush at the role of being an integrator, how to get hired at one of your favorite brands. MEET MARISALet’s connect!INSTAGRAMMEET AMYMEET KAT MEET ABBY
10/5/202142 minutes, 39 seconds
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6. Why Taking Care of Yourself Is Taking Care of Your Business

Most of us have been there. The “I’m too busy for self care” comments show up as an excuse during a full season. We can think we are moving our big ideas and business forward but in reality we are working inefficiently and not able to do our best work. We feel stretched too thin as we give ourselves the leftovers and have no energy for those we love. This is a tricky habit to get into. When we don’t make the time for ourselves, everything else suffers and we end up not showing up well in any of the titles we own. Today we dive into where this has shown up in our lives and share the stats, research, and tips that will get you in the right headspace to move yourself (and therefore your business) forward. Let’s connect!INSTAGRAMMEET AMYMEET KAT MEET ABBY
9/30/202136 minutes, 14 seconds
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5. The Reasons You Haven’t Hired

Our businesses aren’t just about us. It’s about a vision that you have for your family, your clients or customers, and even how you might be impacting the world at large. And if you allow yourself to dream like us, then you know that eventually you can’t do it alone. There is a big misconception with personal brands, especially in the digital space, that they do it alone because they are the face of the business. We guarantee that any big name you follow and look up to has people behind the scenes who are supporting them -- whether it’s a bookkeeper, social media manager, assistant, or COO. The magic you see in these brands was built with a shared vision. If you’ve considered hiring in your business but haven’t yet, tune into this episode to learn the real reasons why you’re stalling on this huge growth opportunity. You’ll leave with tons of tangible tips to start scaling your business by hiring a team!Let’s connect!INSTAGRAMMEET AMYMEET KAT MEET ABBY
9/28/202128 minutes, 10 seconds
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4. Eve Rodsky on Toxic Time Messages That Keep You From Pursuing Your Purpose

Eve Rodsky is an author, researcher, mother and wife and brings her own experience along with countless interviews into her work. All three of us are reading her book and it has made a big impact on our partnerships and how we view our time.Many times we are at a peak in our careers while raising babies and it comes with a variety of challenges. Women take on ⅔ of the household duties, and this includes working women who have roles outside of the home.We have been told toxic messages about our time that we have accepted as truths. We absorb them and we accept them… until today. Thank you Eve for clearing up these misconceptions so we can all take back our time and our energy!MEET EVELet’s connect!INSTAGRAMMEET AMYMEET KAT MEET ABBY
9/23/202140 minutes, 41 seconds
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2. Our Biggest Mistakes

There are a lot of business podcasts out there. We know because we have listened to them! But one thing that sets us apart is that we are willing to grow and learn right alongside you. Many brands will only share their wins, what they are doing right, and speak only when they have made it big in hopes that you want to follow their exact framework for success.We are not those brands. We know that failing forward is an incredible part of business success and are willing to share where we have gone wrong and what we learned along the way.Tune in for some behind the scenes of some of our biggest mistakes and how we eventually got on the right path. If you’re just starting out, this episode may save you weeks, or even months, of side stepping!Let’s connect!INSTAGRAMMEET AMYMEET KAT MEET ABBY
9/20/202127 minutes, 55 seconds
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3. Are You Afraid to Start or Pivot?

We know there are women in this community who have a big idea and are running with it. We also know there are many of you who are on the fence, contemplating making a leap, and possibly a little scared to move forward. But ask yourself, do you want the reason you stay stuck be because you were too scared to try?Making pivots or simply getting started can feel uncomfortable and in this episode we break down tangible actions and prompts to get you moving towards your purpose. Let’s connect!INSTAGRAMMEET AMYMEET KAT MEET ABBY
9/20/202124 minutes, 53 seconds
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1. Let Us Introduce Ourselves

We are SO glad you are here! We have a feeling you are a motivated woman, who wears multiple hats and you know that you have a greater purpose in life. Maybe you are feeling stuck in a 9-5 job, or are just starting a side hustle, or have hopes to change your “little passion project” into your full time career.Perfect! We are here for these big ideas and big transformations and will be with you for each step along the way to pursuing your purpose and making that dream become your reality.In episode 1 of the Pursuing HER Purpose podcast, we dive into who we are, who we are for, and what you can expect along the way.Are you ready? We sure are! Let’s connect!INSTAGRAMMEET AMYMEET KAT MEET ABBY
9/20/202118 minutes, 24 seconds
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Pursuing HER Purpose Trailer

We are SO glad you are here! This is not your average business podcast because here we are going to discuss how you hit your goals without losing yourself, your values, or your relationships along the way.We believe in the whole person vs the long term hustle approach and demonstrating to our children what living a life full of purpose is truly about! We’re here for the woman who is an aspiring entrepreneur, developing her personal brand, and staying open to opportunities that come before her.  We’re here for the woman yearning to find businesses that align with HER, HER core being. So she can feel in alignment with her life.Are you feeling stuck? Are you searching for a greater purpose? Are you craving connection? Perfect. You are in the right place and we are excited to get you one step further than you are today. Xo. Amy, Kat & Abby
9/2/20211 minute, 20 seconds