A gender-inclusive anthology of poetry and prose that addresses the physical and psychological act of being “grabbed,” or in any way assaulted.The #MeToo movement, the infamous Access Hollywood tape, and the depraved and hypocritical actions of celebrities, politicians, CEOs, and other powerful people have caused people all over the nation to speak out in outrage, to express allegiance for the victims of these assaults, and to raise their voices against a culture that has allowed this behavior to continue for too long.The editors asked writers and poets to add to the conversation about what being “grabbed” means to them in their own experience or in whatever way the word “grabbed” inspired them. What they received are often searing, heart-rending works, ranging in topic from sexual misconduct to racial injustice, from an unwanted caress to rape, expressed in powerful, beautifully crafted prose and poetry.The writers represented here, some very well known, such as Rita Dove, Jericho Brown, Eileen Miles, Ana Menendez and Sapphire, as well as some newer voices not yet fully discovered, have mined their collective experiences to reveal their most vulnerable moments, and in some cases, to narrate moments that they have had previously been unwilling or unable to speak of. What results is a collection of emotional, hard-hitting pieces that speak to the aftermath of violation—whether mental, emotional, or physical.

Today's guest is Doris Weatherford, author of the new book Victory for the Vote. She has been publishing books on women's history for over thirty years. Her first was FOREIGN AND FEMALE: IMMIGRANT WOMEN IN AMERICA, 1840-1930. Published in 1986, it was revised and expanded in 1995. KIRKUS REVIEWS said of it, “absorbing chapters full of quotations from original letters and diaries…meticulous research, vibrant reading.” That book grew out of her questions in a course on immigration at Harvard, and her second book, AMERICAN WOMEN AND WORLD WAR II (1990), grew out of an argument between a WAC and a WAVE at an early NOW meeting in the Boston area. Both were written after Weatherford moved to Florida, where she has lived more than thirty years.The World War II book also won good reviews, including this comment from LIBRARY JOURNAL: “Fascinating and immensely readable…General readers will enjoy…and will be amazed.” Weatherford has found the most amazing thing about this book to be the fact that it was translated into Japanese. Later books were AMERICAN WOMEN’S HISTORY: AN A-Z (Prentice Hall, 1994), which has some 700 brief essays on individuals, organizations, issues, and events. MILESTONES: A CHRONOLOGY OF AMERICAN WOMEN’S HISTORY(Facts on File, 1997) places women in the context of the nation's development, beginning in 1492 with the fact that Columbus used maps that he obtained from his mother-in-law.  She will be attending the Miami Book Fair this November – the 15th through the 22nd -- which can be live-streamed for easy and safe access.

Michele Molitor has helped thousands of clients break through barriers to success – she is an experienced Executive Coach, a best-selling author, Founder of Nectar Consulting, and a Rapid Transformational Therapist.

Pain into power with Sydney Williams. Today's Guest is a former collegiate athlete and competitive skydiver, Sydney, unexpectedly found herself on the receiving end of a Type 2 diabetes diagnosis, while grappling with unresolved trauma from a decades-old sexual assault, she set out on a mission: turn her pain into power. Two hikes across Catalina Island and 80 miles later, she founded Hiking My Feelings to help others tap into the mind-body connection and healing power of nature that helped kick her self-limiting beliefs and disease into remission.  Having more than 12 years of marketing experience with Fortune 500 companies and emerging brands, Sydney serves up her “truth juice” style of storytelling to break wide open tough conversations with practical, powerful content and experiences. Over the years, she’s been featured on the SXSW stage, as well as in Huffington Post, Psychology Today, US News & World Report, and numerous other publications. Today, she is the author of Hiking My Feelings: Stepping Into the Healing Power of Nature and travels across the country empowering others to summit their personal mountains on their way to becoming Well Beings.

Karen started Montanya about 11 years ago and since then she's built a rum brand that is distributed in 44 states in the US and in seven countries. Just this past year Montanya was named to two B Corp Best For The World Lists—Best Overall and Best for the Environment. Her premium craft rum distillery is located in Crested Butte, Colo. When Karen began the craft distillery Montanya Distillers in 2008, she was the only female in a male-dominated industry in the US. This impacted her ability to gain respect, buy materials, sell her products, be safe from sexual harassment, and be taken seriously in her work.It also impacted the willingness of banks to lend her money, the willingness of investors to get involved, and venture capital firms to say yes. Karen watched male colleagues with smaller and less successful companies access resources regularly denied to her. Yet she persisted, stayed focused, and refused to let circumstances deny her success. Now, after more than a decade in business, her company produces double-digit growth annually, and she is one of the larger private-sector employers in her community.

Our guest today Julia Flynn Siler is a New York Times best-selling author and journalist. Her new book, The White Devil’s Daughters: The Women Who Fought Against Slavery in San Francisco’s Chinatown, was published by Alfred A. Knopf in May of 2019. The New York Times Book Review named it an “Editors’ Choice.” She is also the author of Lost Kingdom: Hawaii’s Last Queen, the Sugar Kings, and America’s First Imperial Adventure and the The House of Mondavi: The Rise and Fall of an American Wine Dynasty. She will be at the Miami Book Fair coming up November 17-24. As a veteran correspondent for the Wall Street Journal and BusinessWeek magazine, Ms. Siler spent more than two decades in the Europe and the United States, reporting from a dozen countries. She has covered fields as varied as biotechnology, cult wines, puppy breeding, and a princess’s quest to restore a Hawaiian palace’s lost treasures. A graduate in American Studies at Brown University and Columbia University’s Graduate School of Journalism, Ms. Siler began her career as a staff correspondent for BusinessWeek, working in the magazine’s Los Angeles and Chicago bureaus. She wrote stories on everything from White Castle “sliders” to the roiling futures markets for the New York Times. By taking classes at night during that time, she earned an MBA from Northwestern’s Kellogg Graduate School of Management. In 1993, she was awarded a fellowship to teach business journalism in Prague, where she organized a speaker series at the Center for Independent Journalism, a not-for-profit organization supported in part by the New York Times Foundation. Ms. Siler then served as a London-based staff correspondent for BusinessWeek, where she was a member of BusinessWeek reporting teams that won a National Magazine Award, a Deadline Club award, as well as other honors. As a longtime London-based foreign correspondent, she wrote about family business dynasties, millionaire dons at Oxford and Cambridge, and Virgin founder Richard Branson, among other subjects. Toward the end of her years in London, she joined the Wall Street Journal as its European management correspondent, traveling throughout the region to report stories. During that time, she did post-graduate work in finance at the London Business School. After returning to the U.S., one of the first articles she wrote for the Wall Street Journal was about the turmoil within the Mondavi family’s wine empire. It ran as a front-page story in June of 2004. That story led to her book The House of Mondavi, published by Penguin’s Gotham Books in 2007. A New York Times bestseller, it was honored as a finalist both for a James Beard Award and a Gerald Loeb Award for distinguished reporting and is now in its twelfth printing. Over the years, Ms. Siler wrote many feature stories for the Wall Street Journal out of its San Francisco bureau, and helped produce WSJ.com videos to accompany some of these stories. Her critically acclaimed second book, Lost Kingdom, was also a New York Times bestseller. Ms. Siler was a 2013 recipient of the Ella Dickey Literacy Award, named in honor of a beloved librarian, and was honored at a ceremony in Missouri in April 2013. In August of 2016, the National Endowment for the Humanities awarded Ms. Flynn Siler a “Public Scholar” grant for 2016-2017 to support her forthcoming book, “The White Devil’s Daughters: The Women Who Fought Slavery in San Francisco’s Chinatown.” In June of 2017, the Mayborn Graduate Institute of Journalism announced that Ms. Siler had been awarded a Mayborn Fellowship in Biography to support her new book. She was also named a Logan Nonfiction Fellow at the Carey Institute for Greater Good, where she spent the fall of 2017 completing her manuscript. Ms. Siler is a longtime member of the San Francisco-based writing group North 24thWriters, whose members have published fourteen nonfiction books as well as hundreds of articles and essays in major magazines, newspapers and literary journals. She is also a member of the San Francisco Writer’s Grotto. She has taught journalism at the University of London’s Birkbeck college and leads nonfiction workshops at the Community of Writers at Squaw Valley as a staff member. She has appeared as a commentator on the BBC, CBS, CNBC, National Public Radio, and elsewhere. She has worked as an on-call producer for KQED’s Forum. Her stories and reviews have appeared in the New York Times, the Washington Post, the Los Angeles Times, and the Oxford Encyclopedia on Food and Drink in America. She served two terms on the alumni board of Columbia University’s Graduate School of Journalism and currently serves on the boards of San Francisco-based Litquake Foundation, which produces an annual literary festival and year-round events, and on the board of the Community of Writers at Squaw Valley. She is also in her second term as a member of the Council of the Friends of the Bancroft Library at U.C. Berkeley. She has served for several years as a nonfiction juror for the Commonwealth Club’s California Book Awards. She was born in Palo Alto, California in 1960 and she and her family live in Northern California, where they are frequent visitors to their local public libraries.

Jennine Capo Crucet, author of several books, including My Time Among the Whites, which is featured at the Miami Book Fair coming up November 17-24. Jennine is a contributing opinion writer for the NY Times. Her novel, Make Your Home Among Strangers, was an NYT Editors Choice book, the winner of the 2015 International Latino Book Award and was cited as the best book of the year by numerous media outlets. It’s also been adopted as an all-campus read at over 25 American universities. Jennine is the author of award-winning short stories as well. She is an associate professor in the Dept of English and Institute for Ethnic Studies at the Univ of Nebraska.

Laura Berger, PCC has captivated and inspired tens of thousands of leaders and professional superstars to balance peak performance with a gratifying life. Her mission has spread prolifically through her dynamic talks, workshops, media appearances, executive coaching, and bestselling autobiographical jungle caper Radical Sabbatical: A Hilarious Journey from a Stifling Rut to a Life Without Boundaries. Her columns in Forbes, Psychology Today and Huffington Post as well as appearances on ABC, Huffington Post Live, The Dr. Oz Show with Deepak Chopra, CNBC, US News and World Report, Yahoo Finance, Self Magazine, The Miami Herald, and podcasts across the country showcase her Four Pillars of Success to pose tough questions and motivating a-has.

Kelli Jaeck's holds a Master’s degree from Oregon State University in Communication and Adult Education, where she taught Leadership and Public Speaking. She received her Bachelor of Science in Dental Hygiene from Oregon Health Sciences University in 1996. The author of the Amazon best seller: Martinis amp; Menopause Strategies, Science and Sips that Empower Women to Beat the Hormone Groan, she also writes a popular blog about women’s health. Her information is accessible and easy to understand while offering useful, practical tips to feel better and live better. Kelli is committed to health and wellness. She lives it, writes about it, speaks about it, and empowers others about it! Kelli delivers fast-paced, engaging keynote speeches and workshops that provide a plan for personal and professional resilience with self-care strategies to slay burn-out. Kelli quickly connects with audiences, shares inspiring personal stories, and innovative, research-based content. All this, and she’ll make you laugh while she does it. Kelli speaks to women who are burned-out, stressed out, and maxed out. Focusing on women’s health and wellness issues, her programs educate and celebrate women, encourage open dialogue, and provide attendees with self-care strategies to show up as their best selves - at home and at work. She currently speaks at conferences around the world on a wide variety of health and wellness topics and is an active member of the National Speakers Association (NSA), Oregon Chapter Board of Directors. She is a leader in the American Dental Hygienists’ Association and was the national president in 2014-15. Her charitable spirit keeps her busy throughout the United States as a board and committee member. She serves on several local, state, and international organizations.

Today on Purse Strings we are joined by Sophia Sunwoo of Ascent-Strategy. Sophia is a Forbes 30 Under 30 honoree in Social Entrepreneurship, a Forbes 30U30 All-Star Alumni, an ELLE Magazine Impact2 Awards Pitch finalist, and a Fred Alger Finance Award winner. Through Ascent Strategy, Sophia has helped large nonprofits open offices in new countries, increased sales by 50% within 3 months of diagnosing a client’s blocks, raised millions in funding, and has helped launch countless startups in the social impact, product, and tech industries. Sophia built her first company when she was 19 years old and sold it before her 23rd birthday. Before her exit, she helped grow the business to 250 major retailers worldwide, and designed a brand that would attract celebrity clientele, as well national coverage in press outlets such as People Magazine. In 2011, Sophia co-founded Water Collective, a non-profit founded to fix and prevent broken water projects in the developing world by building community ecosystems of water maintenance care. Since 2012, the organization has secured clean water for over 76,000 people in West Africa and has been recognized by Forbes, DevEx, African Business Review, and ELLE Magazine. Sophia holds a BBA in Business and Design Strategy from Parsons School of Design and the New School, and her Masters in International Economic Policy at Columbia University. 

Today on Purse Strings we are joined Dr. Michele Meek PHD. Dr. Meek is a writer, filmmaker, and Assistant Professor in Communication Studies at Bridgewater State University. She recently presented her TEDx talk “Why We’re Confused About Consent—Rewriting Our Stories of Seduction,” in which she explains how moments in movies and television blur consent with coercion. Her most recent book Independent Female Filmmakers—A Chronicle Through Interviews, Profiles and Manifestos is currently available with the publisher Routledge or on Amazon. Also, read her recent op-ed “It’s not just the Oscars: The Library of Congress fails women filmmakers too,” in Salon, and check out the documentary feature she worked as associate producer on, Salvage, which premiered at the 2019 SXSW Film Festival. 

Our guest today is Michelle Ward, founder of When I Grow Up. She has been offering dream business guidance for creative women as The When I Grow Up Coach since 2008. You may have seen or heard her in New York Magazine, The Huffington Post, Etsy, Newsweek, Freelancers Union, USA Today, the Forbes Top 100 Websites for your Career List or 150+ other media outlets. She’s the co-author of The Declaration of You, which was published by North Light Books, and the teacher of Create Your Dream Career and Ditch Your Day Job, which were watched by tens of thousands of people live on CreativeLive. When she’s not coaching, teaching or speaking, she can be found building a fort for her little girl, sitcom-binging with her husband, or belting out show tunes.

One in four women experience some form of sexual assault, and the #MeToo movement empower women to take back their voice and shatter the power paradigm. With that said today's guest is April Kirkwood, author of working my way back to me, a memoir that brings readers up close and personal to her journey back to wholeness. As a therapist and author, April helps others past their pain and create a new life where they are stronger as a result.

Rhonda Moret, founder of Elevate For Her , a professional development organization with tactical programming designed to help women claim their value and step forward from inferiority, with drive, passion, and action to achieve their goals-- stemming from learning and education. From humble beginnings, growing up as a Latina woman in South Central Los Angeles, Rhonda was the first woman in her family to graduate from college and has forged a path of empowerment for women after her. As a branding and marketing expert, Rhonda directed campaigns for Google, Nike Golf, the PGA of America, Universal Studios, and Subway as well as working with high profile personalities including Tiger Woods, Billie Jean King, best selling author Robert Kiyosaki, and even Donald Trump. Over the course of her professional career, Moret's work and viewpoints have garnered media attention as she has been interviewed by The Washington Post, Adobe’ s CMO. com, The Business Journal, PBS, USA Today, and several other media outlets. Moret's most recent venture, Elevate for Her, has her focused on helping women elevate the critical business skills needed to reach the upper levels of leadership and management. With offerings including negotiations, leadership, personal branding and communications, Moret views this work as her passion project and an effort to ultimately create greater gender and pay parity in the workplace.

Today on Purse Strings we are joined by Peggy Chen, Chief Marketing Officer, SDL. SDL (LSE: SDL) is the global leader in content creation, translation and delivery. For over 25 years SDL has helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide. Peggy is responsible for driving global go-to-market strategy for SDL’s portfolio of solutions.

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic community of business owners - coaches, consultants, experts, speakers, authors and solopreneurs - helping them go from simply surviving to predictably SOLD OUT. Using her 20+ years of successful marketing experience she helps her clients create income-producing, client-generating, stress-reducing marketing funnels. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant. Check out her best tips on adventures in building a business as a mom of 3, marketing hacks and more at MichelleLEvans.com or tune in to her weekly podcast, The Marketing Funnel Show.

Maria Reitan speaks with Karen Abbott, the author of Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil War. Abbott illuminates one of the most fascinating yet little known aspects of the Civil War: the stories of four courageous women--a socialite, a farm girl, an abolitionist, and a widow--who were spies.

Maria Reitan welcomes Andrea Barnet, the author of Visionary Women: How Rachel Carson, Jane Jacobs, Jane Goodall, and Alice Waters Changed Our World. Andrea explains how she traced the arc of each woman's career and explores how their work collectively changed the course of history. 

Today on Purse Strings Kate Schatz is our guest. Kate Schatz is a feminist writer, activist, and educator. She is the author of the New York Times bestsellers Rad American Women A-Z and Rad Women Worldwide, and the accompanying journal, My Rad Life. Kate is the co-founder of Solidarity Sundays, a nationwide network of feminist activist groups, and she speaks often about politics, resistance, feminism, race, parenting, and more. In her latest book with Miriam Klein Stahl, Rad Girls Can, you’ll learn about a diverse group of young women who are living rad lives, whether excelling in male-dominated sports like boxing, rock climbing, or skateboarding; speaking out against injustice and discrimination; expressing

Today on Purse Strings Maria is joined by Christina Nicholson, TV news reporter anchor turned marketing agency owner. Christina is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, and many other media outlets. Because of Christina's experience in the communications industry, shes networked and connected with the best in the business to build a team of true professionals who can handle almost any and every marketing needs a business or brand has. With a bachelor’s degree in public affairs journalism and more than a decade of storytelling, she understands the importance of creating content and delivering it to the public.

Neely Tamminga is CEO and Chief Whiteboard Artist of DISTILL. During her 20-year career on Wall Street, Neely would routinely apply seemingly imperfect and disparate data to help ground conversations about consumer behavior to money managers and institutional investors.  Neely is considered a consumer behavior expert with insights that span all demographics and across all key areas of discretionary spending. Key career awards include top sell-side analyst in The Wall Street Journal Best on the Street analyst.

Today on Purse Strings our guest is Kateri Ruiz, founder of MAIA. The MAIA community is an online directory that connects consumers with women-owned businesses. As women, we influence or control trillions of dollars spent in the U.S. annually and with that influence, we have the incredible opportunity to use our money to affect change. Through our online directory, MAIA gives you access to millions of woman-owned business across the country. If every female in the U.S. bought her tampons from women-owned companies. for 1 year, the females of the US would spend $2.7 billion more with women-owned companies than all Venture Capital funding did with women-owned companies in 2017. Our money matters.

Talking about Millennial Women and Wealth Management as Maria Reitan welcomes Jaime Hansen, vice president, and financial advisor from RBC Wealth Management.Jaime has created a relationship-based wealth planning practice that incorporates each individual’s personal values and desired lifestyle as a foundation for comprehensive wealth planning and investment management. Jamie is dedicated to serving the woman’s market, focusing on women in transition and providing education as a tool for empowerment.

Today on Purse Strings our host is joined by Cheryl Leitschuh. For the past 31 years, Cheryl has had her own consultancy – her clients call her a “yoda” for small woman owned small businesses and solopreneuers. She describes herself as a Leadership Results Consultant. Providing leadership coaching, leadership training and consulting. Add speaker, podcast host and author to that list.

Talking about Sports Marketing Women as Maria Reitan welcomes Ishveen Anand, CEO and Founder of Open Sponsorship - the largest marketplace connecting brands to athletes and with clients such as Birchbox, Vita Coco and Hint water.They work with brands looking to target women in a unique way using sports - whether that be female athletes who are recent mothers, or male athletes who have a large female following.

Maria Reitan speaks with Chief Moxie Officer Shauna Armitage, a vocal advocate for women in business,  about her mission to redefine what it looks like to be a working woman and how this mission led to the founding of Making Moxie, a community for female entrepreneurs to share their stories and insights, guiding one another in growing successful businesses.

Today's guest on Purse Strings is Inecke Snyder-Lourens, is Director of Professional Services at Cognifide, the WPP digital technology consultancy. She leads a team of 39 Consultants, Experience Analysts and Experience Architects, the biggest specialist team of its kind in London. Her background lies in advising large organizations in business process re-engineering, IT strategy, operating models, cost analysis and business change. She has worked with some of the world’s best-known brands, such as Ford and Unilever.

Today on Purse Strings our gues is Keisha Rivers, Chief Outcomes Facilitator for the KARS Group. The KARS Group faciliates outcomes for personal and professional success and offers a development series for women called Mindset 2 Mastery.  This program takes into consideration the various other factors that women face in their careers (i.e, work-life balance, diversity and inclusion issues, confidence, self-talk, etc.) that men traditionally don't have to worry about and creates applicable solutions.  We assist women in creating supportive learning communities where they can receive support, guidance and insight to help them achieve their goals and provide guidance in the creation of win-win strategic partnerships and collaborative relationships. Keisha A. Rivers is the founder and Chief Outcome Facilitator of The KARS Group, LTD, specializing in facilitated outcome strategies and action planning for clients of all sizes and industries. She is also the founder and Executive Director of The KARS Institute for Learning Collaboration, a 501(c)3 nonprofit organization whose mission is to provide training, resources and support to new and emerging nonprofits.

Anna Sabino is the designer behind the jewelry brand Lucid New York, which she started after leaving her Wall Street career. Her jewelry collections are sold in more than 100 stores all over the world and have been featured in People Style Watch, Vogue, and Cosmopolitan. Sabino is a contributor to Huff Post and Medium and is a certified career coach. She speaks and leads workshops on growing your creative business, generating multiple streams of income, and working remotely. You can find valuable business advice at AnnaSabino.com. 

Today on Purse Strings our host Maria Reitan is joined by Bryce Austin, the CEO of TCE Strategy and a leading voice on emerging technology and cybersecurity issues. With over 10 years of experience as a Chief Information Officer and Chief Information Security Officer, Bryce actively advises the boards of companies in industries as diverse as financial services, retail, healthcare, technology and manufacturing industries. He was the CIO and CISO of Wells Fargo Business Payroll Services from 2004 to 2012, and a Senior Group Manager at Target Corporation during the 2013/2014 PCI data breach.Bryce holds a CISM certification and is known as a thought leader, cybersecurity expert and internationally-recognized professional speaker. He started his technology career on a Commodore PET computer and a cassette tape drive.

Maria Reitan speaks with on-air media personality, host and professional speaker Katerina Cozias. As the founder of FabAfter40.life and executive producer of the digital talk show LA40 - Life After 40, Katerina reminds audiences that contrary to popular societal messaging, life after 40 is not meant to be a time to give up, rather, it’s the time to get up. Her powerful message “don’t be afraid of change” motivates people to step into their light, regardless of what their age. 

Meryl Gordon joins Maria Reitan to talk about a new biography she wrote about Bunny Mellon. Bunny was a style icon and American aristocrat who designed the White House Rose Garden for her friend JFK and served as a living witness to 20th Century American history, operating in the high-level arenas of politics, diplomacy, art and fashion.

Maria Reitan talks to author Evelina Galang, author of  Lola's House: Filipino Women Living with War. Evelina shares stories from the women at Lolas’ House, a community center in Metro Manila, in the Phillippines which she focused on. She accompanies them to the sites of their abduction and protests with them at the gates of the Japanese embassy. Each woman gives her testimony, and even though the women relive their horror at each telling, they offer their stories so that no woman anywhere should suffer during wartime.

Today on Purse Strings we are joined by Faith Erin Hicks. Faith is a Canadian writer and artist. She worked in the animation industry for several years before transitioning into writing and drawing comics full time in 2008. She started making comics “for fun” and putting them on the web when she was in college. Her first published work was Zombies Calling in 2007. Since then, she has published a number of other graphic novels, including The War at Ellsmere, Brain Camp Friends with Boys, Nothing Can Possibly Go Wrong, The Adventures of Superhero Girl, The Last of Us: American Dreams, and the Bigfoot Boy series. She won an Eisner Award in 2014 for The Adventures of Superhero Girl.

Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive look back includes women and gaming, the global female perspective, the evolution of digital interaction between parents and their children and more.

Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive look back includes women and gaming, the global female perspective, the evolution of digital interaction between parents and their children and more.

Today on Purse Strings our host talks about kids' TV viewing records big declines. Bernstein Research says “average audiences on kids' networks are literally half of what they were six years ago” — about 1.25 million average viewers, down from roughly 2.5 million in 2011, in Nielsen C3 ratings for 2-11 viewers on a total day basis. Since the fourth quarter of 2011, only two of 23 quarterly periods have shown growth — and 11 quarters in that six-year span have witnessed double-digit percentage declines. Her guest is  Maggie Fosdick, Vice President of Client Success at Engagement Labs, Maggie is dedicated to providing solutions for clients to better understand how social influence is impacting their businesses. Having studied marketing and advertising performance for the last 15 years, she is a strong believer that uncovering the patterns and triggers of consumer conversation is imperative to driving a brand’s success. As a former client of the company, she has brought a valuable perspective to the development of TotalSocial measurement and analytics tools, which provides brands with a 360-degree view of how audiences are talking about their brand, both online and offline.

Maria continues our look at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be Entering the workforce, having kids…  we listen back to how millennials were redefining what their previous generation had taken as gospel. But was it for the better? From Millennial Moms in the workplace – their challenges and solutions to how Millennials are changing the home – what it looks like, how it serves the families inside.

Today on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and popular culture. Kelly is also an essayist, historian, and reporter. She has regular columns at the Chronicle for Higher Education‘s Vitae project, Women in Higher Education, Killing the Buddha, and Sacred Matters. She has also written for The New York Times, The Atlantic, Bearings, The Rumpus, The Manifest-Station, Religion Dispatches, Christian Century’s Then Now, Washington Post, and Brain, Child. Kelly is also the author of the award-winning book, Gospel According to the Klan: The KKK’s Appeal to Protestant America, 1915-1930, and The Zombies Are Coming!: The Realities of the Zombie Apocalypse in American Culture.  

Today on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and popular culture. Kelly is also an essayist, historian, and reporter. She has regular columns at the Chronicle for Higher Education‘s Vitae project, Women in Higher Education, Killing the Buddha, and Sacred Matters. She has also written for The New York Times, The Atlantic, Bearings, The Rumpus, The Manifest-Station, Religion Dispatches, Christian Century’s Then Now, Washington Post, and Brain, Child. Kelly is also the author of the award-winning book, Gospel According to the Klan: The KKK’s Appeal to Protestant America, 1915-1930, and The Zombies Are Coming!: The Realities of the Zombie Apocalypse in American Culture.  

Maria looks at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be Entering the workforce, having kids…  we listen back to how millennials were redefining what their previous generation had taken as gospel. But was it for the better? From Millennial Moms in the workplace – their challenges and solutions to how Millennials are changing the home – what it looks like, how it serves the families inside.

Today on Purse Strings Maria's Guest is an award-winning writer, speaker, and strategist to Fortune 500 executives, entrepreneurial leaders, and think tanks around the world Cortney McDermott. Before turning entrepreneur, Cortney served as executive at Vanity Fair Corporation, vice president at Sustainability Partners, professor of graduate studies for several Big Ten universities, and global associate for the renowned beCause Consortium. (She also moonlighted as a deli waitress, secretary, and everything in-between, as a way to put herself through school and life.) A graduate of the London School of Economics and a certified cultural mediator in multiple languages, Cortney also writes for a number of international publications, including She Owns It and HuffPost.  Together they talk about things like what tools are helpful to get focused on what we want and then get confident about pursuing your dreams, and what’s the first step people should make in this process.

10 Years of Marketing to Women with Social Media Part 2 as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th anniversary in October. We continue to look back at the evolution of social media when it comes to marketing to women in the past decade.

10 Years of Marketing to Women with Social Media as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th anniversary in October. We look back at the evolution of social media when it comes to marketing to women in the past decade. 

Crafting Sustainable Womens Careers as Maria Reitan welcomes back nationally recognized speaker, writer, and podcaster, and the Founder and CEO of Bossed Up, Emilie Aries. We learn about her new fiercely feminist podcast, Stuff Mom Never Told You. Plus, her ongoing work at BossedUp where she helps career women navigate career transition and prevent burnout and her new initiative with the United States of Women and the new Galvanize program to prepare women for leadership at work and in public service.   

Maria is joined by Michelle Scheuermann, she is the principal of Bullet Proof Communications, LLC, a marketing communications consultancy specializing in communication strategies utilizing both traditional and non-traditional avenues to increase awareness and participation in brands, events and more. Michelle created Bullet Proof Media Blog in 2009 as a way to share insights into outdoor TV world as she worked for Sportsman Channel. She has more than 10 years of experience in marketing, communications and PR. Her client list includes larger, well-known brands like Sportsman Channel and North American Media Group as well as working with television producers and non-profit organizations. They talk about How Maria feels marketers should be speaking to women who are participating in these sports. Also examples of some brands who are doing this well. 

Maria discusses the FOX News harassment debacle. From Bill O'Reilly to Roger Ailes she gives you on the ins and outs of the entire situation. She speaks with Robin Donovan  and Kim Mickelson, of Bozell. Bozell is a company that offers creative marketing communications. Includes portfolio, case studies and map location.

Feminism Wave and the F-Bomb as Maria Reitan speaks with Julie Zeilinger, who manages the website theFBomb.org. Julie is also the author, ‘A Little F’d Up: Why Feminism Is Not a Dirty Word’. Julie Zeilinger is the founder and editor of WMC FBomb (http://www.thefbomb.org), a feminist blog and community for teens and young adults who care about their rights and want to be heard, which partnered with the Women’s Media Center in 2014. Julie has been named one of Newsweek’s “150 Women Who Shake The World,” one of the “Jezebel 25,” one of the “Eight most influential bloggers under 21” by Women’s Day Magazine, one of More Magazine’s “New Feminists You Need To Know,” and one of The Times of London’s “40 Bloggers Who Really Count.” She is currently the Deputy Editor of MTV Founders and her writing has been published on MTV, Mic, the Huffington Post, Forbes, and CNN amongst other publications. She is also the author of ‘College 101: A Girl’s Guide to Freshman Year’ (2014) and ‘A Little F’d Up: Why Feminism Is Not a Dirty Word’ (2012).

Flex for Executive Women discussed as Maria Reitan talks to Romaine Thomas, the Founder of Juggle Jobs. Romanie explains how more companies are starting to see the value of offering flexible positions in their organizations and what factors are pushing them to this awareness. 

Maria speaks with Heidi Lear the US director of brand marketing at GoodPin, the leading "make-a-difference ecosystem" designed for today's donors and socially responsible brands by bringing together people, brands, and charities. GoodPin effects how communities come together and how they give back by pushing the boundaries of responsible consumption to create individual impacts while developing corporate branding. By empowering consumers to interact with brands and causes through the GoodPin app and website they can discover stories, investigate brands, and really impact the world around them - whether it's local or global.

Maria speaks with Maggie Montagna, a Senior Associate with Marvin Traub Associates. Maggie shares with us some details on a new study entitled “The ‘New Davids’” a report examines cutting-edge e-commerce-driven businesses that are challenging traditional retail.

Maria speaks with the Author of What will it take to make a Woman President: Conversations About Women, Leadership, and Power, Feminist.com Founder Marianne Schnall. Marianne is a widely published writer and interviewer whose writings and interviews have been featured in a variety of media outlets including O, The Oprah Magazine, Marie Claire, CNN.com, TIME.com, EW.com, the Womens Media Center, and many others.

Making Retail Personal as Maria speaks with Pam Danziger, the founder of Unity marketing and the author of the book Shops that POP! 7 Steps to Extraordinary Retail Success. They talk about face to face retail and how important and valuable it is to create connections with consumers. And we also talk about as a owner, you should be on the floor being a front line ambassador and analyzing customer experience. And find out how your valued customers and/or guests may be your answer to better sales employees.

Jennifer Kemp, of Kemp & Company – an interactive communications resource-shares some of the top interactive trends that you and your company need to be aware of… and how women are already getting hip to the new online world order.

Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their spend on PR

Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the challenges of marketing to women in a down economy.

Gail Evans is the author of the best selling book Play Like A Man Win Like A Woman, an informative business guide to the secrets men know about success that women need to learn. Maria speaks with the former CNN News Executive and White House Staff member to President Lyndon Johnson.

Talking Post-Recession Marketing, Latina Moms and the Hasbro Case Study as weRecap Highlights of Marketing to Mom 2013 conference in Chicago with the conference organizerElizabeth Barton-Fongemie, theSVP, Director, Moms Initiatives forPME Enterprises. We also preview the upcoming Marketing to Women Conference.

SupportingWomeninMedia as Maria speaks withJackMyersFounder of theWomeninMediaMentoringInitiative.The Women in Media Mentoring Initiative was founded byJack Myers with the mission of connecting female professionals inmedia, marketing and advertising at all levels of their careers.

How We Shop with Rodney Mason GVP, Strategy Marketing, Blackhawk Engagement Solutions. Creating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton.

Discussing The New Fitness Movement Kimberlee Moen and XaBeat. XaBeat is a dance-fitness program that provides high intensity cardio and toning in party like atmosphere. Retail Trends for 2016 with Kevin Quinn, Principal at STYLEDRetail.

Female-Friendly Emerging Industry discussed as Maria Reitan speaks with Laura Bianchi, an Attorney, Rose Law Group and their Director of Business/Corporate Transactions and Estate Planning and Asset Protection Department.

Talking Corporate Social Strategies as Maria Reitan welcomes Gary Allen, the founder and change maker at Modern Minds. ModernMinds was formed by Gary to put that background of excellence to work in helping other companies, leaders and teams achieve their next big, bold goal.

Talking about Peer Mentoring as Maria Reitan speaks with Lani Basa the CEO at BWC. Lani co-founded the Business Women's Circle, an association of women business owners who meet monthly as a peer advisory board. It is designed to help women grow their business to $1 million or beyond. Facilitated by a professional, these meetings provide opportunities for a group of 10-12 owners of diverse businesses to share best practices, learn from each other, and hold themselves and others accountable.

Winning Etiquette for Business as Maria Reitan speaks with KTMY-FM St. Paul, Minnesota-based radio show of the Daily Dish host Stephanie Hansen. She also host the @MakersofMN podcast, which focuses on entrepreneurs, creators and innovators who make products and services in Minnesota. 

Maria Reitan speaks with former Undersecretary of Homeland Security Juliette Kayyem, the Author, Security Mom: An Unclassified Guide to Protecting Our Homeland and Your Home. Kayyem is also a national security, intelligence and terrorism analyst for CNN. Here book offers readers  years of professional experience into smart, manageable guidelines for keeping your family safe in an unpredictable world. 

Maria Reitan speaks with Lisa Napoli, the Author, Ray and Joan: The Man Who Made the MacDonald’s Fortune and the Woman Who Gave it All Away.  In her three decades as a journalist, Lisa has worked for The New York Times, MSNBC, the public radio show Marketplace, and a variety of other outlets.  She’s covered everything from presidential campaigns, to hacker conventions and a hostage standoff, to the dawn of the World Wide Web.

Managing Your Online Reputation a Maria Reitan welcomes Strategic Communications Consultant, Author and Speaker John David. John recently wrote the book, How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your BusinessDavid has more than 25 years of experience in public relations, and his articles on online reputation management appear in the Huffington Post, PR Daily and other trade outlets

Sex and The Single Girl: The original modern woman discussed as Maria Reitan speaks with Brooke Hauser, the Author of Enter Helen: The Invention of Helen Gurley Brown and the Rise of the Modern Single Woman. A longtime journalist, she has written for Allure (where she was also a Contributing Editor), Glamour, Marie Claire, the New York Times, and the Los Angeles Times, among other publications.Her first book, The New Kids: Big Dreams and Brave Journeys at a High School for Immigrant Teens, won the American Library Association’s 2012 Alex Award. People selected The New Kids as one of its “Great Reads,” Parade chose it as a “Parade Pick,” and the New York Post called it “required reading.” Says The New York Times: “Ms. Hauser’s book is a refreshing reminder of the hurdles newcomers to this country still face and how many defy the odds to overcome them.”

Creating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton, the President and CEO of the Impact and Influence Leadership Lab for Women.Eleanor is an advisor on women’s leadership development to the Yale School of Management, an award-winning entrepreneur, international speaker and expert in women’s leadership. She has shared the stage with celebrated entrepreneurs including Lisa Sasevich, Loral Langemeier, Sharon Lechter and EBW2020 founder Ingrid Vanderveldt. She has been recognized by award-winning entrepreneur Ali Brown as one to watch in the women’s leadership space.

Writing Strong Female Characters as Maria Reitan speaks with Nina Romano. Nina is the Author of In America The Secret Language of Women. Nina is the author of five poetry collections: Cooking Lessons from Rock Press, submitted for the Pulitzer Prize, Coffeehouse Meditations, from Kitsune Books, She Wouldn’t Sing at My Wedding, from Bridle Path Press, and Faraway Confections from Aldrich Press. Romano has published two poetry chapbooks: Prayer in a Summer of Grace and Time’s Mirrored Illusion both from Flutter Press.  Her latest poetry collection, Westward: Guided by Starfalls and Moonbows,  has recently been published from LLC Red Dashboard. She has been nominated twice for the Pushcart Prize. She co-authored Writing in a Changing World.

Andrea Phillips is an award-winning transmedia writer, game designer and author. She has worked on projects such as iOS fitness games Zombies, Run! and The Walk, The Maesters Path for HBOs Game of Thrones, human rights game America 2049, and the independent commercial ARG Perplex City. Her projects have variously won the Prix Jeunesse Interactivity Prize, a Broadband Digital award, a Canadian Screen Award, a BIMA, the Origins Vanguard Innovation Award, and others.

Being your own boss is what we learn about as Maria Reitan welcomes Emilie Aries, the Founder and CEO of Bossed Up. Emilie is a political organizer turned award-winning women’s development coach. She has helped hundreds of women navigate career transition and prevent burnout. Her TED talk, “The Power of No,” shows how to set healthy boundaries and invest in sustainable long-term achievement.Aries is a regular contributor on gender roles in the workplace at RoleReboot.org, The Huffington Post, and Levo League and a sought-after speaker at companies, organizations, and universities across the country. Earlier this year, she received the Young Women of Achievement Entrepreneurship award from WIN, the Women’s Information Network.

Creating relationships built on respect as Maria Reitan speaks with Mike Domitrz, the Author of May I Kiss You and the Founder of the Date Safe Project.. Mike Domitrz is one of the leading experts for transforming our sexual culture to one being built on consent and respect. For over two decades, educators, military, families, colleges and individuals of all have sought out Mike and his impactful programs and speaking engagements.Everyone; people of all ages, genders, sexual orientations and socioeconomic backgrounds, need to hear the challenging and life-changing message in his just released book, Can I Kiss You?

Leading and Winning Authentically as Maria Reitan speaks with Marcia Hyatt, a leadership and life coach for those exploring voice and vocation. She co-founded the Center for Emerging leadership and hosts a weekly podcast called Best of Our Selves.

Maria Reitan speaks with Kimberlee Moen, founder of XaBeat… a new fitness movement rolling out across the country. In 2010, she opened Dance-Fit which is now XaBeat, where we could inspire all women to find a healthier and passionate life. XaBeat is a dance-fitness program that provides high intensity cardio and toning in party like atmosphere. The routines are simple and easy to follow so participants can concentrate on getting a better workout! XaBeat class participants sculpt their bodies and burn calories without even realizing they are working out.

Year one success story of female entrepreneurs as Maria Reitan speaks with Alexandra Friedman, the Co-founder of LOLA. LOLA is a subscription based company that sends 100% organic cotton tampons all around the USA – even your door stop. Learn why Alex and her business partner Jordana Kier decided to launch this particular company and how they did it – all within the last year!

Today on Purse Strings Maria Reitan is joined by Shauna Mackenzie, founder of Best Kept Self. Best Kept Self is a platform dedicated to the self-care for the busy, burnt-out and overwhelmed business owners who put themselves last on the priority list. They believe business thrives when you thrive. They live to help entrepreneurs regain energy through their health, become more authentic in the way they look and live a more abundant life Shauna started her entrepreneurial career as an image consultant in 2007, launching the first and only full-service image consulting firm in South. A couple years into her consulting career, she noticed a huge need and opportunity to fill a training gap in the image industry by combining the technical education with business building skills.

Today on Purse Strings Maria Reitan is joined by Amy Von Dorp, managing director of WithIt. Founded in 1997, WithIt was founded as a not for profit organization dedicated to the belief that women should play a major role in the growth and future of the home and furnishings industries. Withit is the best network in the home and furnishings industries existing today – focused on education, mentoring ,and leadership opportunities for women.

Innovating Female Taboos as Maria Reitan speaks with Miki Agrawal, the CEO and Co-Founder of THINX. THINX is a high-tech, beautiful underwear solution for women to wear during their periods. She teamed up with AFRIpads in Uganda to fund a pack of reusable cloth pads for every underwear sold to get millions of girls back in school. To date, Miki and THINX have helped over 30,000 girls go back to Her next big focus is solving the light bladder leakage problem that moms are facing today and giving women who leak the ability to feel like themselves again. 1 in 3 women pee a little when they laugh, jump, jog, sneeze or cough.

Today on Purse Strings Maria Reitan is joined by Sonal Gerten, Founder of Tumblewalla and PlayActivist.Sonal explains "It’s been a personal journey to be more present and playful in my own life. I’m a busyness addict – my default setting is to do more, achieve more, stress more and worry more (when I’m not busy of course).It wasn’t until the birth of my kids that I truly realized I needed to change my ways for the benefit of my family. Stress, constant worry, and a roadrunner lifestyle were NOT values I wanted to pass on to my sons.                                     As a new mom, I also saw a void in the market – a need for more spirited, pure and comfortable fabrics for babies and toddlers that represented the vibrancy and yoga traditions of my Indian heritage – and this “a-ha” is how Tumblewalla came to be...because a Tumblewalla (loosely translated from Hindi as “one who tumbles”) really knows how to PLAY."

Today on Purse Strings Maria Reitan is joined by Rodney Mason GVP, Strategy and Marketing, Blackhawk Engagement Solutions. With women usually doing the lion’s share of day-to- day shopping — as well as influencing big-ticket purchases —
female shoppers aren’t only a key demographic for retailers; they’re often the primary demographic. In today’s world of connected shopping, what is their typical path to purchase? In two recent national studies, we asked women how they discover, filter and shop today. The following results paint a picture of connected, well-informed shoppers, ready to make a purchase at any time, and likely at the lowest price they can find.

Today on Purse Strings Maria Reitan is joined by Marcus Noland, executive vice president and director of studies at the Peterson Institute for International Economics and a nonresident senior fellow at the East-West Center. He co-wrote the working paper from PIIE called “Is Gender Diversitiy Profitable? Evidence from a Global Study.” His co-authors are Tyler Moran is a research analyst at the Peterson Institute. Barbara Kotschwar is adjunct professor of Latin American studies and economics at Georgetown University. She was research fellow at the Peterson Institute for International Economics.

Gender Diversity in PR discussed as Maria Reitan speaks with Steve Barrett, the Editor in Chief for PR Week. PRWeek epitomizes the modern business publishing brand, spanning online, print, events, and social media, incorporating a paid-for content strategy and gated website.He discusses a call to action on gender diversity as the March 8th global celebration of women as the publication noted and call for gender equality is a stark reminder that affirmative action is required to make genuine changes to the marketing and communications industries.

A new episode

Kathryn Foster, Ph.D., is a psychologist in private practice in Ft Worth, Texas. With a masters degree in marriage and family counseling and a Ph.D. in psychology, she has practiced psycho-therapy for 27 years. She is also the author of two novels of psychological interest: Sessions: Memoirs of a Psychotherapist and Finding My Way. She has written two nonfiction companion books to The Naked Truth About Men (And Romance.) They are What Women Want….Really! (written for men but meant to be read by couples,) and When Your Relationship Changes (how to find strength.) Contact her through her website at www.kathrynfosterphd.com

Discussing Women and Health Care as Maria Reitan speaks with Mary Christensen, the President and CEO of Experienced Resources. Experienced Resources provides health care organizations immediate leadership support to accomplish mission critical work. We achieve this by carefully matching the clients needs to our team of experienced leaders and supporting the engagement from start to finish.Mary has more than 17 years of experience in health care operations and human resources. She received her formal education in human resource management at Cardinal Stritch University and health care management at the University of Central Florida. Mary is a member of the Women's Health Leadership Trust (TRUST), Minnesota Medical Group Management Association (MMGMA), Minnesota Hospital Association (MHA), and Healthcare Human Resources Association of Minnesota (HHRAM).

What Women Really Want as Maria Reitan discusses this widely discussed debate with the Author of The Naked Truth About Men (And Romance),Dr. Kathryn Foster, Ph.D.Kathryn Foster, Ph.D., is a psychologistin private practice in Ft Worth, Texas.With a masters degree in marriage andfamily counseling and a Ph.D. inpsychology, she has practiced psycho-therapy for 27 years. She is also theauthor of two novels of psychologicalinterest: Sessions: Memoirs of aPsychotherapist and Finding My Way.She has written two nonfiction companionbooks to The Naked Truth About Men (And Romance.)They are What Women Want....Really! (written formen but meant to be read by couples,) and WhenYour Relationship Changes (how to find strength.)

Diversifying Entrenched Brands to New Audiences as Maria Reitan speaks with Alan Krantzler, the President of Baggallini. Baggallini is ahandbag company with a functional heritage and highly differentiated style point of view.Alan M. Krantzler has been the President of Baggallini Handbag Business at R.G. Barry Corporation since July 1, 2015. Mr. Krantzler served as the Head of Creative for Baggallini Handbag Business and General Manager for Baggallini Handbag Business at R.G. Barry Corporation from November 3, 2014 to July 1, 2015. Mr. Krantzler served as the Chief Merchandising Officer of Brand Management at Tumi Holdings, Inc until October 17, 2014.He was responsible for Tumi's product management, creative services, visual and retail store merchandising, marketing, new business development and market research. He served as the Chief Merchandising Officer at Coach and Perry Ellis. Mr. Krantzler served as Senior Vice President of Brand Management at Tumi Holdings, Inc. since 2003.

Millennial Mom Workplace Challenges Solved as Maria Reitan speaks with Katherine Wintsch, Founder and CEO, from The Mom Complex. Wintsch, she launched The MomComplex in order to develop better products and services to make the lives of mothers easier.Bound and determined to make an impact on the world,Katherine is seen as a trusted advisor by companies such as Walmart,Unilever, Johnson & Johnson, The Discovery Network, and Playskool. Hersought-after research and expertise has been featured by The Today Show,The New York Times, The Wall Street Journal, and Fast Company and she regularly writes about the topic of modern motherhood on her popular blog In All Honesty, as well as for The Huffington Post and Working MotherMagazine.

Sustainable Niche Marketing as Maria Reitan speaks withTara Button, theFounderofBuy Me Once. Their slogan isFor products that last! Because throw-away stuff is rubbish!Launchedin early 2016 BuyMeOnceaims to be the go to place for finding the most durable products available. Shes curating what she calls the best in show when it comes to longevity for every kind of item imaginable, from cutlery and clothing to luggage and childrens toys.Their mission is to make buying things that are built to last easy. BuyMeOnce also shares articles and handy tips and tricks to make de-cluttering easier. 

Kathryn Foster, Ph.D., is apsychologistin private practice in Ft Worth, Texas.With a masters degree in marriage andfamily counseling and a Ph.D. inpsychology, she has practiced psycho-therapy for 27 years. She is also theauthor of two novels of psychologicalinterest: Sessions: Memoirs of aPsychotherapist and Finding My Way.She has written two nonfiction companionbooks to The Naked Truth About Men (And Romance.)They are What Women Want....Really! (written formen but meant to be read by couples,) and WhenYour Relationship Changes (how to find strength.)Contact her through her website atwww.kathrynfosterphd.com

Talking about Embracing Life After 50 as Maria Reitan speaks with Jean Ketcham and Suzanne Bates, the Founders of Aging but Dangerous, an organization committed to inspiring and empowering women over 50 to live a life through honesty, unexpected points of view and edgy humor.We also hear about Suzanne’s latest book Don’t Pee on My Sofa! And Other Things to Laugh About, which offers candid stories and canny solutions derived from her personal experiences, her book shows us how to survive and thrive while navigating that wonderful new grown-up life-stage known as PrimeTime.

Talking about Embracing Life After 50 as Maria Reitan speaks with Jean Ketcham and Suzanne Bates, the Founders of Aging but Dangerous, an organization committed to inspiring and empowering women over 50 to live a life through honesty, unexpected points of view and edgy humor.We also hear about Suzanne’s latest book Don’t Pee on My Sofa! And Other Things to Laugh About, which offers candid stories and canny solutions derived from her personal experiences, her book shows us how to survive and thrive while navigating that wonderful new grown-up life-stage known as PrimeTime.

Talking about Embracing Life After 50 as Maria Reitan speaks with Jean Ketcham and Suzanne Bates, the Founders of Aging but Dangerous, an organization committed to inspiring and empowering women over 50 to live a life through honesty, unexpected points of view and edgy humor.We also hear about Suzanne’s latest book Don’t Pee on My Sofa! And Other Things to Laugh About, which offers candid stories and canny solutions derived from her personal experiences, her book shows us how to survive and thrive while navigating that wonderful new grown-up life-stage known as PrimeTime.

Barbara Schmidt is a nationally recognizedinterior designer and branding consultant for advertising,manufacturing and special events. As a trend expert, she workswith organizations to develop award winning photography, setdesign, and merchandising from research to resourcing toactual brand development.For over 20 years Barbaras creative design aesthetic andknow-how has built brand recognition for Sub-Zero/Wolf, LeCreuset, KitchenAid, Marvin Windows and Doors, Kohler,American Standard, Ceasarstone, Target, Hunter Douglas,Sherwin Williams and many more. Her design firmstudiobstyle, is specifically known for their sophisticatedinteriors and fashion editorials.Barbaras work has recently been featured in Organic Lifemagazine, and several Hearst publication websites such as ElleDor, Veranda, and House Beautiful. Barbaras originaleditorial content has been featured in Womens Day,Consumers Digest, and several issues of the Star Tribune andthe Pioneer Press newspapers.

Retail trends for 2016 as Maria Reitan speaks with Kevin Quinn,Principal at STYLEDRetail,a leading retail consultant who drives business success for brands in the retail sector. They discuss luxury brands, product trends, andis the mall the place to shop anymore? Is street retail the new location for success?Quinn explains"Retail is my passion and retail strategy and positioning is my game. Through a keen understanding for how the retail and fashion industries operate, I provide clients in a myriad of related industries the necessary sales training, trend insights, marketing strategies and buying expertise for how best to sell luxury products and services for consumer acquisition AND enjoyment."

Today on Purse Strings Maria Reitan speaks with Brian Pagel, VP of Emerald Expositions and runs the Kitchen &Bath Industry Show. The Kitchen & Bath Industry's largest showcase of newideas, products & technology. To learn more, go to kbis.com

Maria Reitan discusses Marketing Trends for 2016 with Pat Weas,COO and Executive Strategy Director forThe Thorburn Group. They discuss how branding, personalization and social platforms will play a part.

Talking about Baby Boomers and the Holiday Blahs as Maria Reitan welcomes Joanie Marx, the Author of "Facelifts, Money & Prince Charming: Break Baby Boomer Myths & Live Your Best Life.

Today on Purse Strings Maria Reitan is joined by Carolyn Cauceglia Vice President of Strategic Sales andAccount Management for North America of Amadeus and MikeRea, CEO of Tourism Cares. They share a bit about Tourism Cares, and they explain how the results of their study Good Travels:The Philanthropic Profile of the American Traveler shows thatdoing good is good for business..

Maria Reitan speaks with Nancy Dahl, the President and COO of Tastefully Simple. We learn about her definition of leadership, her focus on being intentional, what this means and how we can be intentional in our lives.

Talking Women and Automobiles as Maria Reitan speaks with Jody DeVere,the CEO of AskPatty.com, Inc, a website, blog, and marketing to women agency specializing inautomotive education towomen consumers, as well as training, ongoing marketing support andeducation, and certifications to car dealers, independent service locations,tire dealers, collision centers, and other automotive retailers.

Today on Purse Strings Maria Reitan is joined by Wendy Knecht, Pan Am flight attendant, author, inventor, on-air spokesperson, and a product entrepreneur. Wendy's book Life, Love, and a Hijacking: My Pan Am Memoir is a tribute to the glamorous days of air travel as well as one of the darkest day in air travel history.

Today on Purse Strings Maria Reitan is joined byBob Shullman,Founder and CEO of Shullman Research Center. The Shullman Research Center has surveyed this leading edge consumers every year for a long time in order to track trends. Maria and Bob discuss holiday sales includingwhat peopleare they seeking to purchase this year,their expectedbudget, and howthese insights compare with last year.

Today on Purse Strings Maria Reitan is joined bySamantha Skey , Chief Revenue Officer at SheKnowsMedia. Maria and Samantha discuss a recent study about how changes in women's buying behaviors are important for America. They also touch on theevolving trend where female consumers are less persuaded by celebrity endorsements and more drawn by everyday experts online.

Maria Reitan speaks Raman Sehgal, VP of Marketing at Ahalogy official Pinterest marketing development partner. They discuss some interesting facts about people who are active on Pinterest. Pinterest has made some changes in the past year, listen in as Maria finds out more about how these changes will impact consumer growth.

Maria Reitan speaks with Sara Holoubek, by day shes CEO of Luminary Labs, astrategy and innovation consultancy that works with leaders seeking totransform their organizations and industries.And she has a passion for giving disadvantaged girls a Step Up by way of being a board member of the Step Up. Step Up propels girls from under-resourced communities to fulfill their potential by empowering them tobecome confident, college-bound, career-focused,and ready to join the next generation of professional women.

Liz Fongemie, SVP, Director of Mom’s Initiatives at PME Enterprises talks to Maria Reitan about one of the most exciting conferences in the country coming up in October, theMarketing to Moms Conference, this year held in New York.

Maria Reitan talks with the author of Broadcasting Happiness:The Science of Igniting andSustaining Positive Change, Michelle Gielan.Michelle is an executive producer of The HappinessAdvantage with Shawn Achor on PBS. She formerlyserved as the anchor of two national newscasts at CBSNews, as well as a correspondent for The Early Show.Michelle offers her advice on how tohow to transform how you communicate with others to be more effective atthe office and feel more energized each day.

Talking about the power of direct sales,  especially when it comes to marketing to women as Maria Reitan speaks with Karen Canton, the Distributor for Kangen Water.  Kangen Water is ionized water that is said to have multiple health benefits. Kangen is sold through distributors like Karen who leverage their relationship- building skills to drive sales.

Maria Reitan discusses Creating Family-Friendly Films with actress, singer, songwriter, filmmaker, veteran, nurse, mom and an all-around inspirational woman Mary Jean MJ Bentley from Little Faith Pictures, makers of Family and Faith-Based Films.  MJ also previews a soon to be released feature film starring Ernie Hudson of Ghostbusters fame, TVs, Hercules Kevin Sorbo, Gallows Road.

Launching a non-profit aimed at families is discussed as Maria Reitan welcomes Deanna Iniguez, the VP and Treasurer of WHY Ranch. WHY Ranch is a safe place for socially challenged children to experience personal healing and growth through horse therapy.

Reaching Real Women With Real Ads as Maria Reitan welcomesSara Mitzner, content director for Swimsuits for All where women sizes 8 and above can find flattering swimsuits to fit anyfigure. Swimsuits for All made waves with its print ad in the 2015 Sports Illustratedswimwear issue. They discusswomen, body image and the media.

Breaking Gender Barriers in Advertising is our topic and Maria Reitan discusses it with Janet Kestin, who co-founded SWIM and is the Author of Darling You Can’t Do Both. Swim is  a creative leadership training lab for advertising creatives and marketers.

Swaying Influencers as Maria Reitan welcomesTiffany Romero, thePresidentofInfluencer Management forThe Sway Group. Tiffany tells us about her work which includesrepresenting some of the most well-known and rising star publishers across multiple social media platforms.

Margit J Lund,Financial Associate fromThrivent Financial discussesWomen andFinances. Margit explains how she helps theirmembership organization of Christians, andwhy theirpurpose is to serve theirmembers and society byguiding both to be wise with money and live generously.

Wharton Professor Jonah Berger, author of Contagious:Why Things Catch On. Maria Reitan speaks to Jonah about the book, which offersthe secret sciencebehind word-of-mouth and social transmission and how the listedbasic principles drive all sorts of things to become contagious,from consumer products and policy initiatives to services and ideaswithin organizations.

On Today's show Host Maria Reitan talks with Jeffery Tobias Halter a consultant and gender strategist and the president of YWomen. Ywomen is a strategic consulting company focused on helping me and women to understand and unleash the power of women in organizations. Jeffery is the former director of diversity business development for Coke, and his clients and research includes GE, IMberly Clark, Deloitte, Walmart and others. Hes also the author if a brand new book, Why Women: The Leadership Imperative to Advancing Women and Engaging Men.

On this episode Veronika Miller of Modenus tells how she got into the market & how her eclectic background helped guide her success from McDonald's to her own design business. Join host Maria Reitan on this edition of Purse Strings!

Mary Van Note and Beth Perro-Jarvis, the womenbehind Ginger Consulting LLC, are back to talk to Maria Reitanaboutthe latest insights from their Alpha Panelon a slew of timely topics.

Purse Strings hostMaria Reitan talks with Barbara Ortiz Howard and Susan Ades Stone, Co-directors of the push for the Women on 20s, putting a woman on the revised $20 bill and how you can get involved.

New House Expert and Nationally Syndicated Columnist Katherine Salant speaks with Maria Reitan about how she encourages consumers to think in fresh ways about home planning, design, building and remodeling.

The Marketing to Women 2015 Conference is Previewed as Maria Retian welcomesCaroline Dakin?, theDirector of Women's Initiatives? for PME Enterprises, LLC. Caroline is hereto tell us about the great line up of speakers, panelistsand of course, participants!

Discussion on Women and The Military when Maria Reitan speaks with the author, Battling the Storm Within, Sgt. Stephanie Shannon. Stephanie discusses her battle with PSTD and how she lived with PSTD for 20 years without knowing she had. She also discussed what needs to change for America to make actual progress in providing assistance for our veterans so they can recover from emotional, physical and psychological trauma.

Driving Breast Cancer Awareness with Susan G Komen as Maria Reitan speaks withLaura Mintz, CEO ofElevate My Brand. Laurie how her agency got to build an event with the help of the Komen organization and how celebrity fashion designer and author Lauren Conrad got involved.

Talking about Aerieand theirUnretouched Selfie Campaign for Real Young Women as Maria Retian speaks with Jenny Altman, Aeries Fit and StyleExpert.

We learn about The Big Fat Surprise, asAuthor and investigative journalistNina Teicholz reveals the unthinkable: that everything we thought we knew about dietary fats is wrong. She documents how the past sixty years of low-fat nutrition advice has amounted to a vast uncontrolled experiment on the entire population, with disastrous consequences for our health.

Maria Reitan discusses Millennial Home Trends,  based on the latest results of Better Homes and Gardens annual survey on the attitudes and behaviors of home buyers in the United States, with Jill Waage Executive Editor, Better Homes and Garden Brand.

Maria Reitan discusses Women and Financial Security with Joann (Jo) Eisenhart, Ph.D., the senior vice president of human resources, facilities and philanthropy for Northwestern Mutual. Joann also shares with us some details from their Elements of Success Study, commissioned by Northwestern Mutual to discover how women define success and achievement in their lives.

Discussion on shopping compulsion as Maria Reitan welcomesTerrence Shulman, theFounder/Director of The Shulman Center for Compulsive Theft,Spending and Hoarding in metro-Detroit.

Creating a Generosity Plan as Maria Reitan speaks with Kathy LeMay, the founder, president, and CEO of Raising Change. Kathy discusses helps organizations raise capital to advance social change agendas and individuals create Generosity Plans to help change the world.

Maria Reitan speaks withMargie Baldock, author of the Mother Lode Manifesto. Margie explains how the book is not just a book , but a call to action for women to take responsibility of their finances, their future, and their lives. Plus she discusses herbig goal creating one million new female millionaires.

Marketing Green to female homeowners as Maria speaks with Cindy Ojczyk, the founder of More Than A Beautiful Home. Cindy tells us about Simply Green Design, where shesteers clients through the often-overwhelming process of understanding options for designing and decorating their homes.

The Sony E-mail Hacking Illustrates That It Is A Whole New World When Thinking About E-mails. Maria Reitan speaks with Michelle Lee Flores, aLabor Attorney withthe law firm of Cozen O Conner based in Los Angeles. Michelle offers us somevery important things to remember when writing e-mails.

Maria Reitan discusses Carrot Coaching with Ann Kerr Romberg, an Executive Coach - Equine-Guided Education Specialist and founder of Carrot Coach. She correlates matching up horses and personal coaching to show us how she came up with the concept of carrot coaching.

Ms Burroway discusses her new book, A Story Larger Than My Own: Women Writers Look Back on Their Lives and Careers, exploring the lives of female authors over age 60 such as Margaret Atwood, Erica Jong and Jane Smiley.

Maria welcomesauthor. businesswoman and spiritual teacherBarb Schmidt,about practical spirituality in a modern world by way of her new book titled The Practice: Simple Tools for Managing Stress, Finding Inner Peace, and Uncovering Happiness.Schmidt has worked with the Dalai Lama, Dr. Jane Goodal, Deepak Chopra, and Marianne Williamson and explains to Reitan how her incredible journey has allowed her to develop the insights she used to develop her three part guide to spirituality: The Practice.

Maria speaks withChris Farrell, the Chief economics correspondent for American Public Medias daily radio program, Marketplace about his new book, Unretirement: How Baby Boomers are Changing the Way We Think About Work, Community, and the Good Life

Maria speaks with Shelton Wilder, entrepreneur, designer, personal stylist and Shark Tank survivor. You may remember The Shemie a modern line of slips that was funded with a successful kickstarter campaign and went on to be the must-have undergarment by trendy young women. Her company Shelton Style helps women access, shop, style and get organized about their look.

David Altshuler is the author of Raising Healthy Kids in an Unhealthy World. He explainsthe tools we need to equip ourselves to raise healthy kids and how do we make sure were keeping the lines of communications open with our kids so we can stay connected with them and therefore connected with their needs?

Maria looks at the Holiday Shopping Outlook for Mom with Nicole Feliciano the CEO of Momtrends Media. Nicole is a former executive at Ralph Lauren that went on to launch the Momtrends blog in 2007.

Buying and Selling Ensuring Women Get Their Worth as Maria speaks with Michelle Seiler-Tucker, the Author of How to Sell Your Business for More Than Its Worth. Michelle Seiler- Tucker is the leading authority on buying, selling and improving

Leslie Strongis alifecoach and authorofThe YOU Factor. Leslie tells us how the bookgives women who feel trapped in their business and personal lives some simple advice: Its not about them; its about you. If you put that idea into practice, Leslie says, you can live a life full of power, meaning, and joy.

Life Coach Jennifer Granger, author of Feminine Lost: Why Most Women Are Male,  argues that modern women have forgotten how to be feminine. She explains why  jobs and lives demand nonstop action and assertiveness, and as a result women’s feminine energy becomes overwhelmed, leaving them out of balance.

Michael Houlihan and Bonnie Harvey, the FoundersofBarefoot Wines and co- authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas Number 1 Wine Brandare back to share theTop 5 Things MBA schools dont teach you.

Christy Whitman is the AuthorofThe Art of Having it All: A Womans Guide to Unlimited Abundance, set to be released in early 2015. The best selling author gives her take on the ongoing debate about whether women can really have it all.

Aliza Freud, the Founder and CEO, She Speaks returns to speak aboutthe results of arecentMultigenerational Women Study, that looked at communication preferences, social media use, purchasing habits and tech use.

Socializing your Brand as Maria welcomes Lindsey Hodous ( the Sr. Business Development Coordinator) and Brad Lawless (the VP of social strategy) of Collective Bias. Collectiive bias is a publisher of high-quality, user-generated content that drives sales for brands and retailers.

Talking about The Modern Woman: Juggling Careers, Motherhood, Marriage and Households with Liz O Donnell, author of the book Mogul, Mom and Maid: The Balancing Act of the Modern Woman, where she takes a look at the juggle working women do on a regular basis.

SheKnows has hatched pun intended an initiative aimed directly at Tweens. Samantha Skey, the CRO and CMO of SheKnows. Samantha explains this new unit of SheKnows Studios, which is focused on creating original and branded content. In this case, Hatch which focuses on tweens.

Encore interviews with Marian Salzman, the President of North American, Euro RSCG Worldwide from 2011 talking about Social Trend Spotting and Stacie Bright from Unilever from 2008 talking about Marketing to Millennials

Marketing to the Likeable Mom and The Like Cycle as Maria speaks with Samantha Skey the CRO and CMO of womens lifestyle media platform, SheKnows. We hear about her recent whitepaper that discusses how moms connect with and react to technology, specifically with regard to the social media content they create, share, and seek.

Jean Ketcham and Suzanne Bates, the Co-founders of Aging But Dangerous, share how they inspire, empower and challenge women over 50 to self-fulfill, self-actualize and live their lives to the absolute fullest by hosting recreational events like skydive outings, white water rafting trips and more.

Discussing The Happiness Factor as Maria speaks with Nancy O Brien and Linda Saggau, the co-founders of Experience Happiness. Their goal is helping organizations cultivate the competitive advantage of happiness.

Talking Unorthodox marketing approaches as Maria welcomes Michael Houlihan and Bonnie Harvey, the Founders of Barefoot Wines and the co- authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas Number 1 Wine Brand.

Talking about the Importance of Google for New Boomer Product Launches with the founder, chairman, and editor-in-chief of Vibrant Nation, Stephen Reily. Stephen explains how Women 50plusare shopping for beauty products online more than they are using any other single distribution channel for the same purpose.

Leveraging Parent Leaders to Drive Awareness as Maria speaks with Tracy Roberts, the Director of Sponsorship Sales for School Family Media.

Tapping Into Your Leadership Energy with Leadership Energy Consultant Cheryl Leitschuh, Ed.D., RCC as she shares ways to unlock the secrets of your success. Cheryl has a doctorate in psychology and works with major corporations and individuals on using the right tools at the right time. She has an entire book based on these tried and true secrets and shes here today to tell us all about it.

Women Millionaires are they different than men? Bob Shullman, the Founder of Shullman Research Center explains and analyzes this question.

Erik Pavelka, CEO of Martini, the global media expert in brand advertising to the affluent and influential, speaks to Maria about What The Modern Shopper Looks Like. They discuss how the affluent researching first before they go shopping or buying online in between meetings

John Gerzema, best-selling author, columnist, speaker and social strategist and Author of The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future, is back to discuss the reception of The Athena Doctrine: One Year Later. Related articles across the web Skirts in the Boardroom Women and Their Economic Power

Maria discusses Connecting with Teen Consumers with Megan Grassell, an 18-year-old entrepreneur who recently started her own bra company, Yellowberry after a successful crowdfunding campaign on Kickstarter to build, manufacture, produce, market, and distribute Yellowberry bras to girls in the US and around the world.Megan explains how her idea came about some issues she encountered when she went shopping with her younger sister, to buy her first bra.Related articles across the webReaching Women EntrepreneursTapping The Powerful Tween MarketThis woman utilized crowd funding to raise start-up funds for modest teen lingerieYellowberry founder Megan Grassell's business crash courseHow One Company Is Revolutionizing the Bra Industry for GirlsHow Yellowberry Is Changing The Bra Industry For Young Girls

Talking with the author ofThe Breakout Brand Strategy: An Evolutionary Approach to Creating Customer Passion with Christine M. Barney, the chief executive officer and managing partner of rbb Public Relations. We hear about arecently unveiled the white paper and a national research study identifying Breakout Brands that fuel customer engagement, develop ambassadors, and recognize the value of emotional connections. Related articles across the webBehavioral Brand Planning and EngagementAffluent Shoppers Buying More Online and On Mobile. Brands Get Ready!Social Listening for Brand Reputation ManagementIconic BrandsWomen-Inspired Design: How Cultural Nuances Impact Brand Perceptionsrbb takes Breakout Brand strategy to SXSWi 2013

Engaging Millennials Hastags or Not as Maria speaks withMaryLeigh Bliss, theTrends Editor and Strategic Consultant at Ypulseabout her recent MediaPost article that tells usHow To Hashtag The Right Way. She explainsto keep in mind to avoid hashtag abuse and become hashtag relevant in our campaigns.Related articles across the webWomen and Social Influence with Stacy DeBroffSocial Listening for Brand Reputation ManagementBanning The Term Bossy

Talking The Gender Gap, Women and Poverty with Ariane Hegewisch, Study Director at Institute for Women's Policy Research. She discusses a new study entitledThe Gender Wage Gap by Occupation and by Race and EthnicityRelated articles across the webGreen Moms Social StudyShopping Rituals of the American MomLeveraging Gender Differences in the WorkplaceThe Role of Wives as BreadwinnersThe Hollywood Glass Ceiling with Nancy MaloneWomen and PoliticsGender Bending for Increased Market ShareThe Woman of Madison Avenue; Globalizing Ideal BeautyWage Gap

Lets Make the Industry 50/50 Initiativehighlights the wealth of qualified women in senior positions throughout all facets of the creative communications industries, bringing important balance to the conversation and laying a foundation for future generations of female talent.Mandy Gilbert, Founder and CEO of Creative Niche Inc;Jen Larkin Kuzler, Director of Awards Programs at ADC Global tell us about the inititative.Related articles across the webFrito-Lay Female Focused ProductsBehavioral Brand Planning and EngagementTargeted Marketing to Female ConsumersKeeping Up With Female Workforce DemandsMarketing to WomenPioneering the WayTravel Tourism and the Female TravelerGrowing a Female-Friendly eCommerce Business

Discussing The Power of Digital with Sara Walker-Santana and Laura Mignott, the founders of Digital Flash, a New York City-based agency that brings a full array of digital services to its partners.

Hollywood is no stranger to discrimination,particularly when it comes to women getting executivejobs as producers and directors. Maria discusses the Hollywood Glass Ceiling with actress , producer and directorNancy Malone, who was recentlyhonored with the Loreen Arbus Award from her peersat Women in Film and Television.Related articles across the webRevolutionizing Womens FitnessMomarchy: Why Moms Rule the WorldWinning The Mature MarketPepsiCo Womens Inspiration NetworkZero Moment of TruthHow Remarkable Women LeadAffluent Shoppers Buying More Online and On Mobile. Brands Get Ready!Reaching Women With Impactful PromotionsLeveraging Gender Differences in the WorkplaceSocial Listening for Brand Reputation Management

Sheila Robinson, the founder and publisher of Diversity Woman Media and author of Lead by Example.Lead By Example is a guide to leadership for todays businesswomencorporate professionals and entrepreneurs.Related articles across the webWomen and Leadership; Social Media Content Solutions for BusinessMillennials and their Mom ComplexSocial Listening for Brand Reputation ManagementTapping The Powerful Tween MarketNew Era Moms and the Issues Working Moms and Mom Entrepreneurs Face

Media Portrayals of Women Are More Powerful Than the Word 'Bossy is the focus of a recent Advertsing Age article fromStacy Janicki, director of account management and senior partner at Carmichael Lynch. Maria welcome Stacy to discuss.

Social Listening for Brand Reputation Management as Maria welcomesFrank DeMaria,CEO of the Americas for Social 360 Monitoring.Social 360 helps communicators manage corporate reputation and guide strategy by searching for critical conversations taking place on the social web.

Marketing to Women Conference Celebrates 10 Years as Maria speaks with Nan McCann, thePresident of PME Enterprises and the Founder of the premier marketing conferences M2W, M2Moms, M2W-HW and Women Mean Business! Week.

Anne Doyle , author of Power Up! How America's Women Achievers Become Leaders discusses her new book whichexplores howAmericans women achievers arebecomingtomorrowsleaders.

Momarchy: Why Moms Rule the World as Maria welcomes back Mary Van Note and Beth Perro-Jarvis from Minneapolis-based consulting firm Ginger. They talk about their new book that profiles the role of mom in American culture and commerce.

Mommy Bloggers: Stereotypes, Creativity and Engagement as Maria speaks with Holly Pavlika, the Senior VP of Strategy at Collective Bias and founder of MOMentum Nation. Holly discusses the stereotypes of Mommy Bloggers and how she is not really the pony tail, yoga pants-wearing woman of our imaginations, howbloggers spend a ton of time on other social channels more than linking back to their own site and offers herstandout moments of 2013 from a marketing to women perspective?

SheSpeaks founder Aliza Freud discusses findings from the SheSpeaks Women Predict 2014 Survey and how women feel optimistic and in-control moving into the new year, and how they feel empowered into their own financial situations and personal health.

Nicole DeBoom, the Founder and CEO of Skirt Sports, Inc. creator of the original running / fitness skirt talks to Maria about her workRevolutionizing Womens Fitness.

Talking Social Engagment with Maryanne Conlin, an award-winning social media expert and CEO of RedRopes Digital. Her efforts are focused on food, sustainable industries, Hispanic consumers and marketing to moms, her award-winning agencies work with mid to large size companies in food, consumer goods and non-profits and have included: The National Restaurant Association, Avocados From Mexico and Shoedazzle.

We look at the Holiday Shopping Outlook for 2013 with Ashley Welde of SheSpeaks. A community powered by women who love to get the latest scoop and share whats hot. She Speaks gives you many ways to have a say, share and inspire others. 

SupportingWomeninMedia as Maria speaks withJackMyersFounder of theWomeninMediaMentoringInitiative.The Women in Media Mentoring Initiative was founded byJack Myers with the mission of connecting female professionals inmedia, marketing and advertising at all levels of their careers.

Talking Women and Social Influence as Maria welcomes back Stacy DeBroff, theFounder and CEO of Mom Central Consulting. Stacey shares with us some new researchconducted around the Mom Market and influencer marketing, such as how prevalent social is with Moms and what are the top social platforms they engage in every day.

Talking Women-Inspired Design with the Founder and CEO of PixInk Design, Ayesha Mathews-Wadhwa. Ayesha's pursuit of design has carried her far and wide, from Bangalore to Paris to New York and now San Francisco, where she leads the PixInk team. The experience of living in three continents gives her a unique understanding of how cultural nuances impact Brand perceptions.

Talking Women-Inspired Design with the Founder and CEO of PixInk Design, Ayesha Mathews-Wadhwa. Ayesha's pursuit of design has carried her far and wide, from Bangalore to Paris to New York and now San Francisco, where she leads the PixInk team. The experience of living in three continents gives her a unique understanding of how cultural nuances impact Brand perceptions.

Talking Post-Recession Marketing, Latina Moms and the Hasbro Case Study as weRecap Highlights of Marketing to Mom 2013 conference in Chicago with the conference organizerElizabeth Barton-Fongemie, theSVP, Director, Moms Initiatives forPME Enterprises. We also preview the upcoming Marketing to Women Conference.

Shaking Up Hollywoods Portrayal of Women Maria speaks withMadeline Di Nonno, executive director of the Geena Davis Institute on Gender in Media and its programming arm, See Jane. Close your eyes and imagine the following: Matriarch. Sex goddess. Mother. Crime victim. The images that flitted across your mind are the ones perpetuated by media. Women in film and television play these roles, but what messages are these images sending to our young people about who women are and what they can accomplish?

Talking about MomsRising with Kristin Rowe-Finkbeiner, an award-winning author, frequent public speaker, the co-founder and the Executive Director/CEO of MomsRising.org. MomsRising stresses to be a place where moms and people who love them go to change our world!

Talking the Next Big Digital Thing with Robin Raskin, the President and Founder, Living in Digital Times. She discuses the evolution of digital interaction between parents and their children. They also discuss critical turning points for the tech industry.

Breaking the Glass Ceiling with Janet Hanson, the Founder of 85 Broads, about the organization she founded, the issues facing women today and what can be done to advance women throughout the ranks of corporate America.

Affluent Shoppers Buying More Online and On Mobile. Brands Get Ready! Maria discusses this recent claim with Tom O'Regan, President and CRO of digital media and content platform Martini Media Inc.

Women, Social Media and Politics with Joanne Bamberger, Founder and Blogger, PunditMom Publisher and editor-in-chief of The Broad Side. Joanne is the author of the Amazon bestselling book Mothers of Intention: How Women and Social Media are Revolutionizing Politics in America, the first book to examine the phenomenon of the rise of women in social media, how theyve used online tools for change and the uphill battle women still face in the world of politics and activism.

Talking about The Role of Wives as Breadwinners with Kristin Smith, Family Demographer from the Carsey Institute at the University of New Hampshire. She discusses reliance on female incomes, comeback in industries that employ more males as well as the findings of a recent study that concluded the rise in wives share of family earnings grew at a faster pace during the past four recessions than it did during the intervening non-recession years.

Talking Sports Marketing to Women with Leslie Prevish from Prevish Marketing. Learn Why sports sponsorships and partnerships are so powerful in reaching women.

Learn how women ‪entrepreneurs can use the power of digital marketing, digital branding, digital products and digital communications to build a successful business with Pam Brossman – CEO of SheExperts.com and the author of Marketing for She Experts 8 Profitable Marketing Strategies for Women Entrepreneurs.

Talking Gender Intelligence: Blind Spots between Men and Women in Business with Barbara Annis, the Author of Work with Me, the 8 Blind Spots between Men and Women in Business

Talking about Tapping Into the Affluent Women Market with Adri Miller-Heckman, who focuses her consultancy on assisting financial advisors to market to affluent women.

Gender Purchase Motivators with Philippa Roberts, co-founder of Pretty Little Head a female-focused consultancy based in the UK. And author of Inside her Pretty Little Head.. She talks to Maria about women and the commercial opportunity they represent.

The Woman of Madison Avenue- Globalizing Ideal Beauty: Women, Advertising and Power of Marketing. Maria speaks with the author of Globalizing Ideal Beauty: Women, Advertising and the Power of Marketing and lecturer at the Fashion Institute of Technology, Denise Sutton PhD.

Missing the Boat on Bloggers? Wendy Goldman Scherer, Managing Partner of The Social Studies Group and Shelly Kramer, founder of V3 Integrated Marketing, tell us the details behind their joint study on brands working with agencies doing outreach with bloggers and how collectively they all might just be missing out on reaching a bigger mom audience.

Stephen Reilly from Vibrant Nation is back to discuss a recent Vibrant Nation survey about women after age 45, and what makes for fun traveling for this vibrant female demographic. From visiting and understanding culture and the history behind where they visit.

Talking Empowering Gen Z with Stacy Taubman, the Founder of Girls Dreaming Big. Girls Dreaming Big is a company offering an array of services to assist young women in building self-esteem, growing confidence, creating positive networks and delivering the building blocks upon which they can implement their dream.

The Role of Women as Doctor Mom;  How Issues Around Women and Health Have Changed? Maria speaks with Elizabeth Battaglino-Cahill, RN Executive Director of HealthyWomen.com

Maria speaks with Lise Eliot, the Author of Pink Brain, Blue Brain and Associate Professor of Neuroscience at The Chicago Medical School of Rosalind Franklin University of Medicine and Science

Discussion of The State of the American Mom with independent marketing strategy consultant Michal Clements, the Founder and CEO of Insight to Action and the co-author of Tuning into Mom: Understanding Americas Most Powerful Consumer.

Laying out a RoadMap for Leadership with Selena Rezvani, the Co-President for Womens Roadmap and a recognized consultant, author, and speaker on women and leadership. Selena is also the author of PUSHBACK: How Smart Women AskAnd Stand UpFor What They Want and The Next Generation of Women Leaders.

Social Media Content Solutions for Business as Maria speaks with Tania Yuki is CEO and Founder of Shareablee. Tania discusses findings from a survey of female professionals, executives and entrepreneurs on the topic of leadership, plus she tells us her thoughts on what is holding women from advancing in their careers.

Learn about New Era Moms, a weekly web show about the REAL issues we face as working moms and mom entrepreneurs, with Valeska Jacques, Co-Founder of Rivvid. We also hear her recommendation on what companies should use as metrics of success on a platform like Rivvid, plus she discusses driving engagement and how the platform was conceived.

Marketing to Women Conference 2013 Preview as Maria is joined by Jacinta Devlin, the project manager for PME Enterprises the folks that put on the annual Marketing to Women conference or M2W, coming up April 16 in Chicago.

Women at Work: Is Yahoo setting a bad example? Cynthia Good, CEO and Founder, Little Pink Book, talks about the hotly debated CEO Marissa Mayer decision to squelch the telecommuting at Yahoo! What does Yahoo gain with this decision? What does it stand to lose? Plus, how does this announcement impact women in the workplace.

Discussing the new Single Boomer with Joan Rogliano, Founder of the Wildflower Group, which helps women overcome the challenges that accompany divorce and widowhood.

Maximizing Advocacy in the UK with Anthony Donaldson, the Head of Planning for Haygarth Group. His agency recently surveyed 2000 women in the U.K. ages 25-35 to determine how they interact with brands and what makes them recommend. Specifically they looked at three categories found at supermarkets. The result five golden rules for maximizing advocacy.

Increasing Workplace Diversity as Maria speaks with Dr. Rohini Anand, Senior Vice President and Global Chief Diversity Officer of Sodexo. As companies are trying to crack the code on how to move women from middle management to upper management in larger numbers , Dr. Anand shows us what things do they need to understand to accomplish this more successfully.

Creating Mom-entum with Holly Pavlika, the President of MOMentumNation LLC. Holly gives us her thoughts on an Engage Mom post that quoted a study from the Social Studies Group and V3 Integrated Marketing. The study focused on how mom bloggers diversify their social channels to drive engagement.

Mary Van Note and Beth Perro-Jarvis, partners at Ginger Consulting in Minneapolis share with us the latest result of their What Women Want survey. This survey looked at the economy, shopping habits, Mothers Day, womens fixation on saving and paying down debt and other female-focused trends are all covered.

Reaching Hispanic Consumers as Maria speaks with Isidra Mencos, Editorial Director Americas and Spain for BabyCenter.com. Isidra talks about BabyCenters always insightful 21st Century Mom insights series this time, tackling the ever growing important Hispanic Woman segment.

Super Bowl Ads were they a Touchdown with Women? Dr. Andrew Rohm, marketing professor at the Loyola Marymount School of Business Administration explains the importance of ads reaching the female demographic given that they makeup 50 percent of the total audience, and how the Super Bowl generates more women viewers than the Oscars, Grammys and the Emmys combined.

Maria discusses Analyzing The Female Brain with Dr. Louann Brizendine, director of the Womens Mood and Hormone Clinic at the University of California San Francisco and the Author of The Female Brain. The book interrogates the differences in womens behaviors vs. mens behaviors — and the core cause, our hormonal makeup.

Connecting With Niche Female Audiences as Maria speaks with Carley Roney, the Co-founder and Editor in Chief of XO Group. We learn some of the best practices she has learned these days and from her work running The Knot Inc., a global media and technology company devoted to weddings, pregnancy and everything in between.

Women and the Political Process with Jennifer Lawless, the Associate Professor ?Department of Government from American University. They discuss the strength of female political leadership and the amount of focus on womens issues.

Destination Maternity; Marketing to Women Conference 2013 Preview as Maria welcomes Zanny Oltman, VP of Marketing and Marketing Partnerships at Destination Maternity and Liz Barton-Fongemie, SVP, Director of Moms Initiatives at PME Enterprises home of the marketing to women and marketing to mom conferences.

Tackling the Void of Women in Leadership Positions as Maria speaks with Jeffery Tobias Halter, author of the book Selling to Men, Selling to Women.  Selling and how to overcome the issues that are present for Men as they attempt to sell to Women.

Talking Integrated Marketing as Maria speaks with Gretel Going, the co-founder of Channel V Media. Gretel leads their continual evolution and growth initiatives. When not lighting fires and experimenting with new tactics, Gretel oversees lead-generation, mobile, website, and content strategies for CVMs b2b and b2c clients.

Maria talks to the author of Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't), Alex Goldfayn. Alex is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo, and Logitech.

Women and Cross Demographics as Maria welcomes back Jody Turner, the Founder and Lead Consultant of CultureofFuture.com. Jody shares share some unique insights cross gender trends when it comes to marketing to women.

Discussion of Professional networking groups that support and develop women as Maria speaks with Marilyn Nabel, CEO of Watermark. Watermark connects exceptional women leaders with people and ideas that enhance their impact on the world.

Whats Keeping Women from Rising? Maria speaks with Joy Hazucha, Ph.D. With PDI Ninth House. Joy shares some research into how men and women communicate and that despite great progress, women still struggle to dominate the C-suite.

Global Trends on How the Digital Age is Changing as Maria speaks with the author of Whats Next, Richard Watson. Richard is a futures strategist who helps organizations to think ahead, with a particular focus on strategic foresight.

Maria speaks with the author of The End of Men, and The Rise of Women, (co-founder of DoubleX) Hanna Rosin. She explains how women are surpassing their male counterparts at work and home, leading to a rise of womens independence.

Talking about digital media and its effects on marketing to women as Maria speaks with Womens Media Pioneer and Marketing Communications Specialist Lolita Carrico, founder of MyGloss.com. Shes the original founder of ModernMom.com.

Launching Niche Projects on A Shoestring Budget as Maria speaks with Jennifer Letscher, the Founder of Skweet. Jennifer created Skweet, a Sport Bottle Wash which cleans your bottles using only all natural, non-toxic ingredients.

Launching Niche Projects on A Shoestring Budget as Maria speaks with Jennifer Letscher, the Founder of Skweet. Jennifer created Skweet, a Sport Bottle Wash which cleans your bottles using only all natural, non-toxic ingredients.

Kerry Patterson, co-founder of Vital Smarts and author of Change Anything: The New Science of Personal Success, shares how employees — women specifically — can move up the corporate ladder quicker through change techniques that he articulates in his book.

Discussing Brave New Moms with Guest Adam Kruse, Global Director, Starcom MediaVest. He discusses a new Global Study, subtitled Navigating Technology's Impact on Family Time (that was done in conjunction with Yahoo) which Finds Brands Can Leverage Technology to Capitalize on New Mom Movement.

Maria discusses Winning The Mature Market with Amy Beamer ,the COO from Varsity Branding, whose integrated approach to mature marketing comes from all angles from public relations and web design to research and advertising.

Discussing The Power of Digital with Sara Walker-Santana and Laura Mignott, the founders of Digital Flash, a New York City-based agency that brings a full array of digital services to its partners.

Maria welcomes Jim Gilmartin, the President of Coming of Age, Incorporated, a company which offers strategies for improving marketing and sales to baby boomers and older consumers.

Maria talks Power Blogging with LA-based Mommy Blogger Jessica Gottlieb, one of the top 50 Mom Bloggers according to Babble.com, dubbed by Nielsen as a Power Mom and named by Forbes as one of the 14 Influential women on Twitter.

Maria speaks with Sarah Jane Glynn, a policy analyst with the economic policy team at the Center for American Progress. She updates us on the landmark report The Shriver Report: A Womans Nation Changes Everything and more specifically the report on The New Breadwinners.

Maria speaks with Anika Rahman, president and CEO of the Ms. Foundation for Women, the leading national social justice foundation committed to building womens power to ignite change.

Maria discusses Leveraging Gender Differences in the Workplace with Caroline Turner, the Founder and CEO, Difference Works. Caroline is the author of Difference Works; Improving Retention, Productivity and Profitability through Inclusion.

Are Product Discoveries a worthwhile way to get true word of mouth buzz from influencer women? Maria speaks with Kitty Kolding, CEO of Cravebox, a wildly popular product discovery service that puts crave-worthy products into the hands of Cravebox Members.

Talking Successful Marketing to African-Americans as Hunter Miller Group Founder Pepper Miller discusses why it is important to any companys bottom line to learn how to successfully market to African-American people. Pepper is the author of Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand.

We hear about the Costco Craze and Luxury Travel Trends with Pam Danziger, President of Unity Marketing, and author of Shopping: Why we love it and how retailers can create the ultimate customer experience.

Maria speaks about the science of e-commerce and a study around shopping cart abandonment with Bonnie Kintzer, Chief Executive Officer of Womens Marketing Inc.

Learn how you should connect with mom as very unique individuals with Vera Holroyd and Bleema Bershad from Mom Focus Marketing. We also hear their thoughts on the P and G Thank you, Mom campaign, and a recent Forbes article on Mom Marketing.

Discussion on Women Emerging From the Economy as Maria is joined by Kelly Thompson, Senior Partner and director of brand planning at Carmichael Lynch, who chats about a proprietary research project they partnered on and presented at the recent M2W Conference.

Maria speaks with Elisa Camahort Page - co-founder of BlogHer and manager of its events, marketing and corporate operations, discusses the upcoming BlogHer conferences this summer and the future of blogging.

Maria speaks with Jennifer James, founder of Mom Blog magazine. Find out how this inspiring woman created an entire magazine to support bloggers and has generated a do good organization that engages them as well.

200 Episodes of Purse Strings as Maria hosts a best-of program highlighting some of the notable guests featured on the show.

M2W Marketing to Women Conference 2012 Preview as Maria chats with Jacinta Devlin, project manager with PME Enterprises to preview the eighth annual Marketing to Women Conference.

Maria speaks with Hearst Magazines Vice President, Executive Director of Research Marlene Greenfield about Wave Four of the industry?leading study Women, Power and Money, which finds todays woman retaining her strength, leadership and optimism amid ongoing economic uncertainty.

Maria talks about the power of celebrity moms with Payal Berning, who leads global reporting for the SMG Moms Human Experience Center, where she shares insights and inspiration generated from the center throughout the network.

Jill Smokler tells about the popularity of her Scary Mommy blog, the theme Parenting Doesnt Have to Be Perfect, why it resonates and how marketers can do a better job of connecting with blogging audiences.

More on Reaching Hearts and Minds of Female Consumers as Maria speaks with Tom Jordan, former Chairman and Chief Creative Officer at HY Connect.

Tapping The Powerful Tween Market as Maria speaks with Tween expert, entrepreneur and change maker Denise Restauri. As founder and CEO of AK Tweens and AllyKatzz.com, Denise translates tween thoughts and opinions into valuable feedback for companies.

Maria welcomes Amanda Stevens, author of the book PurseStrings New Ways of Reaching the Hearts and Minds of Female Consumers.

Talking Millennials and their Mom Complex with entrepreneur, marketing expert, author and active blogger, founder and CEO of VibrantNation.com Stephen ReileyStephen discusses what will Millennial adult children do without their Moms to tell them what to do and handle their issues and what is the next chapter for them.

Maria learns the results of a BabyCenter study entitled Shopping Rituals of the American Mom. Hear how Moms shopping habits are driving the couponing trend and find out what she wont give up no matter the cost with Tina Sharkey, chairman and global president of BabyCenter.

Google director of U.S. Sales and Service Jim Lecinski returns to PurseStrings to share how ZMOT is driving business results. Winning the Zero Moment of Truth — is it working?

Maria speaks with Joanna Barsh, Director of McKinsey and Companys New York office. She spearheads the Centered Leadership Project (an effort to accelerate the development of women leaders) and co-authored the book, How Remarkable Women Lead.

Marketing 2 Women Conference Recap as Maria welcomes Liz Fongemie, SVP, PME Enterprises and Project Director for Marketing 2 Women and Marketing 2 Mom conference, Chief Strategy Officer at Euro RSCG Rose Cameron and The director of the Good Housekeeping Research Institute, Miriam Arond.

Milton Pedraza, CEO of the Luxury Institute tells us about the Performance of Luxury Marketing in 2011 and the trends going into 2012.

Maria speaks with Stephanie Holland, found of Holland + Holland advertising and blogger of Sheconomy, talking about the art of the deal and how these financial times are driving female purchasing habits.

Maria speaks with Maddy Dychtwald, a nationally recognized author, public speaker, marketing executive and entrepreneur, about the transfer of fiscal power and whether women are ready or not. Maddy is the author of Influence: How Womens Soaring Economic Power Will Transform Our World for the Better.

Learn the secrets to winning in business with the authors of the book Tuning into Mom, Principal at The Cambridge Group Michal Clements and the Chief Marketing Office and VP of Marketing and Media at Purdue University Teri Lucie Thompson.

Maria speaks with Stacy DeBroff, founder and CEO of Mom Central Consulting about a recent study Stacy fielded that looks at the connection between moms, the ages of their children and their lifestages.

Gail Evans is the author of the best selling book Play Like A Man Win Like A Woman, an informative business guide to the secrets men know about success that women need to learn. Maria speaks with the former CNN News Executive and White House Staff member to President Lyndon Johnson.

Maria discusses the Zero Moment of Truth with Jim Lecinski, Managing Director of U.S. Sales and Service for Google. who recently penned the e-book, Winning the Zero Moment of Truth or what is commonly referred to as ZMOT.

Maria speaks with Jill Foster, founder of LiveYour Talk.com about public presentation and the difference in men and women's presentation styles. Believing strong communities come from strong conversations, Jill specializes in helping professionals in technical fields engage through public speaking.

Maria speaks with Melissa Lavigne-Delville, VP Trends and Strategic Insights for Integrated Media at NBC Universal about the new study NBCU just conducted that reveals some pretty startling insights into the modern family and women's preferences on her role within that family.

Learn key ways to connect with mom and how to connect successfully with teenage girls who spend billions every year in consumable goods with Patti Minglin, CEO of Go Girl Communications.

Maria welcomes Liz Fongemie , SVP, Director of Moms Initiatives for the Marketing to Mom conference. This conference is coming up in Chicago and Liz shares whats on tap, including some of the big speakers, research and trend topics.

Maria speaks with Meredith Tedford, publisher of Fans of Being a Mom.com a fast growing site focused on real moms. Meredith will talk about the secret to her success, what moms are really looking for from companies, and what trends shes watching in the blogosphere.

Maria Reitan, who speaks with Patricia H. Deyton, Director, Center for Gender in Organizations and Senior Lecturer, Simmons School of Management in Boston. We discuss gender equity and how companies need to improve their practices for the good of business and their employees.

Maria discusses Reaching Women With Impactful Promotions with Sandra Rand, marketing manager for Peer 2. Peer Squared is an online marketing and rewards platform that uses a combination of game-play mechanics, proprietary technology and powerful incentives to harness the power of word-of-mouth marketing on the social web.

Maria's guest for today is Jeffery Tobias Halter, author of the book "Selling to Men, Selling to Women" for a unique and compelling session on Selling and how to overcome the issues that are present for Men as they attempt to sell to Women. They will also explore the challenges that Women face in selling to Men. Jeffery is a Consultant, Author, Gender Strategist, and is the President of YWomen, a Strategic Consulting Company focused on Helping Men (i.e. Y Chromosomes) and Women to Understand and Unleash the Power of Women in Organizations. Jeffery is a passionate advocate for women, and his work focuses on leveraging the unique competencies that women possess to lead organizations in the 21st Century.

Maria speaks with Kat Gordon, Founder and Creative Director at Maternal Instinct. As she began helping clients in the mom business with strategy and copywriting projects. She tells us about reaching Moms even if you don't have a big budget.

Maria talks with John Driscoll, the VP Business Development for School Family Media, the only marketing and media services company focused exclusively on helping parents and schools help children succeed by promoting and enabling practical and meaningful parent involvement at school. They discuss a case study involving the Proctor and Gamble brand Bounty and the success of reaching moms through schools.

Maria speaks with Jamie Stein, Director of Digital Initiatives at PepsiCo. The PepsiCo Womens Inspiration Network PepsiCo WIN is an interactive network offering global female perspective and idea sharing from leaders, innovators and real women around the world. The network shares a behind-the-scenes look at events, interviews with experts across a variety of topics, and discuss trends to spark ideas and forge connections.

Maria discusses connecting with Mom through blogs with Susan Gunelius, the author of multiple business books as well as President and CEO of KeySplash Creative, Inc.

Maria is joined by Stephanie Azzarone is founder and president of Childs Play Communications, the first public relations, social media and word of mouth agency to specialize exclusively in products and services targeted to moms.

Maria speaks Linda Froiland, a Minnesota-based-stylist who has dressed women for more than 20 years. Linda share her insight into what may be a marketing opportunity for clothing manufacturers, designers and others whose business is dressing the majority population in this country.

Maria's guest is Connie Glaser, speaker and author, author of Swim with the Dolphins a book focused on women in business. Now, Connie has a new book out and its all about how men and women can get along in the work place. The name GenderTalk Works.

Maria speaks with Gloria Feldt, a national renowned activist and author. Her new book No Excuses: 9 Ways Women Can Change How We Think about Power explores why women are stuck with such a small percentage of top leadership roles.

Maria speaks with Adrienne Wallace, VP Brand Marketing for VIV magazine, an all digital magazine that offers insight, advice and authentic stories to inspire and motivate women.

Maria with Leslie Prevish, Trek Bicycles Women Brand Manager. Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Leslie came from Harley Davidson Motorcycles and is focusing her efforts on women and the good old fashioned bikes with pedals.

Marian Salzman is President of North American, Euro RSCG Worldwide PR. Salzman came aboard Euro RSCG in 2009. She was just recently named PR Weeks Professionals shaken things up. Hear how shes done that andget her thoughts on PR, social engagement and more.

Encore interviews with Marian Salzman, the President of North American, Euro RSCG Worldwide from 2011 talking about Social Trend Spotting and Stacie Bright from Unilever from 2008 talking about Marketing to Millennials

Maria speaks with Kevin Burke, founder of Lucid Marketing and hearditfromamom.com. He shares with us the results of a recent survey Lucid Marketing conducted with moms about how they hear and spread healthcare information.

Leigh Wintz, Executive Director of Soroptimist is on to speak with Maria about her international volunteer organization for business and professional women that works to improve the lives of women and girls in local communities and throughout the world.

Adult Chocolate Milk has gotten a lot of great publicity. What type of marketing do you create to reach women with your product messages? Nikki Halbur and Tracy Reinhardt, founders of Adult Chocolate Milk share their tips for entrepreneurs when it comes to launching a successful product aimed at the female market.

Maria talks with Maryanne Conlin, a brand marketer and award-winning social media expert.  They talk about social engagement 3.o.

Maria speaks with Marie C. Wilson, who is founder and President of The White House Project, which has been a leading advocate and voice on womens leadership. Marie gives her take on how far have women have advanced to become leaders.

Henna Inam, CEO of Transformational Leadership, tells us about her own consultantcy, focused on assisting C-Suite female executives. We also get her take on the fine line women walk between being highly assertive and the more negative stereotype that we constantly battle.

Maria speaks with Matt Thornhill with the Boomer Project. Matt explains how the Project connects with the very important 55+ marketplace and what companies need to be doing to ensure they are successful.

Maria speaks with Vera Holroyd and Bleema Bershad with Mom Focus Marketing. They discuss ways to engage Mom, including the rationale behind Facebook engagement and social communities on Mom-related websites.

Maria interviews Michelle Miller, author of the marketing to women blog, Wonderbranding. Michelle helped to pioneer the marketing to women discipline. As a co-author of The Soccer Mom Myth, she looked at the new face of Mom. We will explore her new book …. Unzipped: A Portable Guide to the Anatomy of the Female Customer.

Suzanne Horton is the Chief Jane of BeJane.com, which empowers women to take on the home remodeling project and change their homes, improve their lives at the same time. BeJane.com just relaunched. Maria talks to Suzanne discuss the economic impact on remodeling and how BeJane is meeting womens need for a great home within a good budget.

Carol Evans, President of Working Mother Media which publishes Working Mother Magazine, returns to discuss her recent tour to China to meet with women there to better understand their work force challenges. We’ll be speaking about how China is navigating traditional versus contemporary women in the workforce.

Maria speaks with Kate Muhl and Barbie Casasus from trend watching organization Iconoculture, about the ever changing role of Mom and how the Latino mom is busting traditions.

Maria discusses Growing a female-friendly e-Commerce business with Monica Luechtefeld, Executive Vice President of Global E-Commerce for Office Depot.

Maria speaks with Heather Boushey and Ann O’Leary from the Center for American Progress. They are the co-authors of a recent report called Our Working Nation - How Womens Progress is Reshaping Americas Families and Economy, which explores how womens transformative move from the home and into the workplace has impacted everything and the policy changes that need to happen to accommodate this seismic shift in our society.

Maria speaks with Dr. Marsha Firestone. Dr. Firestone is an award winning speaker, author, and educator. She is also president of the Women's Presidents Organization (WPO) - for women who lead multi-million dollar businesses.

Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees. Gerry was the first author to publish a book on the women's market subject  way back in 1994. At Advisory Link, Gerry helps companies work better with undeserved markets by increasing their communications, marketing and sale to women.

Charlene Li, the Co-Author of Groundswell and the Founder of Altimeter Group, discusses how her 2008 book Groundswell: Winning IN a World Transformed By Social Technologies has held up two years after its release. She also explains how in 2011, social media will be viewed more as social business.

Maria speaks with Debbie Bookstaber - Founder, Momanista and Bloganthropy. As a blogger, Debbie is working to support women through her charity work online and through her own site. Find out how she is recognizing others who blog for good.

Maria speaks with Jody DeVere, the CEO of AskPatty.com, Inc. She is a marketing to women expert, journalist, car care safety spokesperson and has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere worked to bring vet traditional male industries with females - and to bring trust to a category where women felt a lot of distrust. Find out how her tips can apply to other traditional male industries.

Jeretta Horn Nord is the Founder and CEO of A Cup of Cappuccino for the Entrepreneurs Spirit. They are a series of books of entrepreneurs true stories written to inspire, energize and teach. They include adversities, challenges, triumphs, and successes experienced by entrepreneurs to help readers discover passion and basic principles they can use to live the entrepreneurial dream.

Maria speaks with Marshawn Evans, CEO and Founder of ME Unlimited. Marshawn is a former Miss D.C. who has established a multi-platform business based on tips for womens advancement in the boardroom. An author, speaker, business owner, attorney and more, Marshawn is a shining example of how attitude and gratitude impacts winning in business.

What Moms Think: The Working Mother Report is a new research project Maria learns more about with Carol Evans, CEO and founder of Working Mother Media - home of Working Mother Magazine.

The Talk with Kids About Finances as Maria speaks with Kelly Wallace, chief correspondent for a brand new iVillage program called The Talk which drives discussion between mom and kids around the very touchy subject of finances.

What Moms Think: The Working Mother Report is a new research project Maria learns more about with Carol Evans, CEO and founder of Working Mother Media  - home of Working Mother Magazine. 

Reaching the 50+ Women Demographic as Maria speaks with Stephen Reiley of Vibrant Nation about the boomer woman and how marketers are missing the mark on her.

Behavioral Brand Planning and Engagement with David Grzelak, Executive Director of Behavioral Brand Planning and Cultural Insights at Engague. Engauge is one of the nation’s largest independent marketing agencies, a total engagement agency that melds technology and creativity to ignite business growth for leading brands.His consumer insights inspired the successful and controversial launch of a vodka brand aimed at women – Van Gogh Blue. Find out how this brand brought sexy back for females in search of a good drink.

Update on BabyCenter 21st Century Mom report, which came out last September with Tina Sharkey, chairman of BabyCenter. BabyCenter has undergone some additional segmentation study that shows two influential groups online - and its beyond mommy bloggers.

Learn how marketers are missing the connections to Mom. Kevin Burke - with Lucid Marketing and hearditfromamom.com. discusses how marketers are missing the boat in their connections with Mom.

Maria speaks with Laura Reis, the president of marketing consultancy Reis and Reis and co-author of War in the Boardroom: Why left-brain management and right-brain marketing don’t see eye to eye and what to do about it.Laura and her father, Al, tackled the differences between the approach and thinking style of marketing people and the managers that make marketing decisions.

Sears announces the launch The Many Sides of Me marketing campaign, in order to re-engage women in the Sears brand. We also learn what makes up the purse profile of the Prada Professional. The program is abbreviated as our scheduled guest could not appear on the program.

Marias speaks with Justine Roberts, the co-founder of the most powerful site in the UK – MUMSNET. Womens voices are so strong and in Britan that fact was made known in a big way. The 10-year old site was at the center of that countrys last General Election. Justine shares the secret behind MUMSNETs success and how theyve shaken things up across the pond…. And maybe some things WE can learn from them.

Maria interviews power blogger, author, and HGTV personality Heather Armstrong. Heather is arguably one of the most powerful blogger in the United States …. Her blog Dooce draws 157,100 of visitors monthly. That puts Dooce in the top 10 blogs. Armstrong was featured by Forbes magazine among 30 honorees on its list of The Most Influential Women In Media for 2009.

Maria speaks with Angela Jia Kim with Savor the Success… a new publication that launched in May. This magazine with a twist – as she describes it, is all about women entrepreneurs. She herself has started several businesses. The secret of her success and why shes now sharing with that with her readers.

Jeff LeFever is Director of Marketing for Jack Links Beef Jerky He discusses how Jerky is going from Man Snack to Smart Snack and how this company is making a formerly male product female-friendly.

Maria speaks with Sandy Sabean, Chief Creative Officer for W O M E N K ! N D, a New York-based agency, which harnesses women to produce advertising geared toward their own sex.

Mya Frazier is content director at Engauge. Mya is the author of Reality of the Working Woman: Her Impact on the female target beyond consumption, a white paper recently published in national business magazine Advertising Age. 

Cynthia Good, founding editor and CEO of PINK magazine talks to Maria about how the magazine has changed, why and what companies need to be doing to support women-owned businesses.

Maria chats with Susan Stoev, director of current products at Kodak. Kodak is this year’s sponsor of the Marketing to Moms conference. Maria and Susan about Kodak’s approach to capturing Mom’s attention and driving her to purchase, and how to make this practical in any business.

Maria is joined by Renita Van Dusen, Founder and CEO of Affina, a strategic design firm that specializes in marketing to women. They discuss the influence of design on women and the three top tips Renita has for companies seeking to market to women.

Heidi Dangelmaier is the founder and CEO of Girl Approved, formerly called 3iying. Girl Approved is an all-girl innovation think tank. She and her girl teamwork with major brands giving them the insights, creative concepts, and strategies they need to succeed in the future generations of females. She has contributed to four books, published 24 articles and been the subject of more than 30 press pieces and news shows on Bravo and CNN. She has been an industry-appointed design judge for the Industrial Design Association, Computer Game Developers, Graphis, AIGA, Siggraph, Advertising Association and the Webbys.  We'll be talking about the power of the purse girl style.

Maria is joined by Brent Schulkin, founder of Carrotmob. Carrotmob is a type of consumer activism in which businesses compete at how socially responsible they can be, and then a network of consumers spends money to support whichever business makes the strongest offer. They discuss making it possible to make the most out of socially responsible business practices and how to make it profitable.

Kaira Rouda, Brand Consultant, Blogger, Columnist and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs joins Maria today. Kaira works with women entrepreneurs and gives great tips about how knowing the REAL you can drive your business forward.

Yvonne DiVita, President of Windsor Media Enterprises INC talks to Maria about her outreach in the social media space, her first book that addresses this called Dickless Marketing: Smart Marketing to Women Online, her passion for assisting up-and-coming writers and her latest book that she calls more inspirational than educational.

Maria Reitan delves in deep with a Purse Profile: Alpha Moms. Maria discusses the attitudes, habits, and likes of the Alpha Mom as well as shares her insight on why these women are successful entrepreneurs.

Phyllis Johnson is the President of BD Imports and is with the International Womens Coffee Alliance. Phyllis works with the International Womens Coffee Alliance and she shares how this organization is shaking things up for women in third world countries and also how she got the United Nations to buy in.

Joseph Jaffe, Chief Interruptor at the marketing agency Crayon, will be on the show talking about his new book Flip the Funnel. In his book, Jaffe talks about how companies should focus on the customers they already have instead of trying to recruit ones who have never heard of them.

Maria speaks with Sally Hogshead, author of a brand new book, Fascinate: Your 7 Triggers to Persuasion and Captivation. Find out what they are, how you can identify YOUR 7 triggers… how to use them to your advantage and perhaps more importantly, how not to let them become your Achilles heel.

Laura Rich – journalist, author of a white paper Shiny New Things that was just featured in Advertising Age. Its all about the power of the early adopter to influence others and why marketers need to know who these people are in their industry.

Tara Brettholtz is the Project Manager for Power of a Purse and Director of Mothers and More. Maria talks to Tara about the upcoming Mothers Day Campaign being done by Mothers and More, designed to share the impact and the financial risks of motherhood with women.

Lucy Danziger is editor-in-chief of Self. Danziger has been featured on several television shows, including Today, The View and Good Morning America. She also keeps a daily blog on the Self web site titled True to my SELF.Danziger has co-authored a book with Dr Catherine Birndorf called The Nine Rooms of Happiness: Loving Yourself, Finding Your Purpose, and Getting over Lifes Little Imperfections. She shares how everyone woman can achieve her own brand of happiness and how marketers can help.

Maryam Banikarim is the senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She shares what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.

Carol Evans, CEO and founder of Working Mother Media - home of Working Mother Magazine. Carol founded working mother media in 2001. Between Working Mothers 100 Best Companies list to their Town Halls and Multi-Cultural Conferences, Carol and her team are making life better for the 26 million working moms in American and their families.Carol discusses some of the challenges facing working moms today and how marketers can help.

Julie Gilbert, Founder of Wolf Means Business. Wolf is a sustainable innovation platform enabling organizations mobilize and leverage the global purchasing power and passion of critical customer groups and employees to drive superior and sustainable business, policy and community outcomes. Wolf says its the only company with a proven system that has significantly increased sales, market share and cost savings through the engagement of employees and female customers in a disciplined program of innovation.Julie founded Wolf at Best Buy, then struck out on her own to build her consultancy. Find out why she feels a company must change internally before it can ever reach its female audience and move sales.

Ann Mack is director of trend spotting at JWT. JWT is a global marketing communications network with more than 200 offices in over 90 countries employing nearly 10000 professionals. Ann oversees trends analysis, thought leadership and other content initiatives. She discusses the white paper she released with co-author Marissa Miley, a Manhattan-based journalist and New York Times best selling author, who is a former staff writer at Advertising Age. This white paper was recently showcased in Advertising Age… its entitled: The New Female Consumer: The Rise of the Real Mom.

Jessica Arons, Director of the Women’s Health and Rights Program at the Center for American Progress. She is also the co-author of the book Sick and Tired, Working Women and their Health. She tells us about a report that the Center for American Progress and Maria Shriver released last fall titled The Shriver Report: A Woman’s Nation Changes Everything. How companies aren’t keeping up with the demands of their female workforce.

Jody Turner, Founder and Lead Consultant, CultureofFuture.com will be on the program to share some unique insights how world events is impacting our society's take on generosity and how social media is amplifying the cause.

Maria interviews Tom Anderson, Founder and Managing Partner for Anderson Anayltics. Tom has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel and entertainment.Tom provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and actionable advice to Anderson Analytics clients. He will share ways to accomplish insightful research in this cash-strapped economy.

Lucinda Cross is the author of the book Corporate Mom Dropouts and self-described business mid-wife. Her company Ultimate VA Support works with high-end coaches, speakers and authors, supporting them with implementation of their marketing plans and strategies. She discusses how women are seeking more control over their lives and how this impacts companies seeking to do business with them.

Maria celebrates the 100th Episode of Purse Strings, and she looks back on the interviews she has conducted with high-powered guests ranging from corporate CEOs and marketing executives to authors, creative directors, bloggers, interactive strategists, trend spotters and market researchers.

Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence. The research focused on uncovering the various levels of green when it comes to female consumerism in this space. Specifically, how do self-identifying green moms - who are incredibly influencial - really think about environmental issues.

Dena Patton is the founder of Chat, Chew and Chocolate… which is all about providing fun, friendship and inspiration for busy Superwomen. So how does a female focused company about making some me Time capture womens attention when they have so little of it to give?

Michael Silverstein is senior partner at Boston Consulting Group. BCG is a global management consulting firm and the world's leading advisor on business strategy. They partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Michael is a prolific author. You may have read his previous books which include Trading Up, the New American Luxury and now Michael has a new book out thats generating a lot of buzz. Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market.

Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting, is the author of the best-seller The Modern Girls Guide to Life and The Modern Girls Guide to Sticky Situations. Jane discusses what it takes to make a Gen Y connection and what 2010 holds for our youngest adult population.

Emily Goligoski works to develop strategic marketing programs for Federated Media, an online publishing company that represents Apartment Therapy, NOTCOT, and BoingBoing among other sites. She discusses the trends that will be key for communicating with women in the marketplace in 2010.

Kristin Maschka is the the author of a new book This is not how I thought it would be: remodeling motherhood to get the lives we want today. She tells us how mothers and their role may not have changed as much as we might think and what she did about it.

Maria talks with Nan McCann president of PME Enterprises and founder of the Conference for Marketing Health Care to Women and its companion conferences, Marketing to Moms and Marketing to Women.

Guest is Tracy Chapman, co-author of the new book What Shes Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It, talks about Targeted Marketing to Female Consumers and the differences between womens half truths or what they admit and whole truths or what they believe, do and buy.

Genevieve Bos, Entrepreneur, Co-Founder of PINK magazine, Principal of Trade Wind Partners and founder of GBos.Biz discusses women entrepreneurs and why they are not successful as they could be and why the answer might just lay between our two ears.

Maria speaks with Aurora Toth, VP of Marketing for Country Inns and Suites, who discusses current trends in business travel market, and shares some new insights into women, business travel and how its not ALL work on the road.

Maria Reitan features Elizabeth Frongemie, VP of Sales and Project Manager of M2Moms… PME Enterprises’ hallmark marketing to mom conference. The conference just wrapped October 22, and for those who did not attend, Liz highlights some of the key insights into successfully marketing to moms today.

Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.

Social landscape architect Lauren McCue discusses how companies can enter the social media space successfully, make money there, and engage women effectively.

Milton Pedraza, CEO of the Luxury Institute tells us about The Current State of the Luxury Industry, plus he discusses his recent white paper which lists 12 Rules for the 21st Century Luxury Enterprise, plus he tells us what luxury consumers will be purchasing this holiday.

Joining Maria Reitan is Tina Sharkey, Chairman and Global President of BabyCenter.com.Tina Sharkey, chairman, and CEO of BabyCenter.com appears on Purse Strings and discusses the lure of the BabyCenter.com challenge and the changes she's made to better connect with her women audience.

Cynthia Gordy, Washington Correspondent with ESSENCE magazine. The magazines first ever Washington Correspondent. She's responsible for developing and maintaining key relationships with the Obama administration, the First Lady's staff, and cabinet-level officers...

Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out.

Delia Passi, a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc., founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women discusses what it takes to make a good first impression on women.

Stormy Simon, Senior Vice President of Marketing and Customer Care at Overstock.com. tells us how to ensure your customers keep coming back to you. The secret to great customer care.

Aurelie Tu, founder of Studio Tu. Studio Tu is a multidisciplinary global shop that focuses on a multitude of solutions for clients – such as branding strategy, design, consumer and cultural insights. Aurelie comes from Nike, where she focused on the technology and design for the companies accessories for women.

Kimberly Vetrano of SheScribes.com discusses the PR Mommy Blackout and the competition for readers in a very busy blogger space.

Nancy Lyons and Meghan Wilker of Clockwork Active Media Systems. They will talk about their female-friendly tech site GeekGirlsGuide.com. They give us a glimpse into making social networks an easier fit for both consumer and marketers.

Jessica Hogue, research director at Nielsen Online, which delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. They discuss a study called Power Moms… a look inside the online habits of women of influence.

Laura Fortner, SVP of marketing and insights for CafeMom …the largest online community for moms was on earlier this year to discuss CafeMom’s joint study called Digital Mom. Now she’s back, talking about women and gaming. Why are women becoming so core to online games?

BlogHer Conference COO and Co-Founder Elisa Camahort Page discusses the growth and success of the BlogHer Conference Series, which is now in its 5th year, how the event sold out and how LobbyCon was created to give additional networking access and the ability to attend the official cocktail parties.

Bridget Brennan is CEO of Chicago-based marketing consultancy Female Factor. Bridget is a pioneer in developing business strategies that appeal to the world’s most powerful consumers. She discusses her new book "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers".

Taiha Wagner is the founder of Mom on the Go Network, where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where she’s craziest… caring for her family’s welfare.

Becky Frankiewicz, VP Women's Portfolio Marketing at Frito-Lay North America discusses the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?

Jillian McDowell, social media specialist at Carmichael Lynch Spong, will be sharing her insight into Twitter as a way to engage women and how to do so successfully, avoiding the Motrin Mom debacle from last year.

Andrea Learned, Author, blogger, speaker and marketing expert, is the co-author of “Don’t Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market” She talks about shifting from women “overdrive” into gender neutral. What does that mean and why your company should consider it.

Self Networking and Marketing, plus Learn how women and men’s styles differ when it comes to networking with Andrea Nierenberg, an independent personal marketing consultant and founder of The Nierenberg Group and author of "Savvy Networking".

Matthew Paprocki ,co-founder and president of Boombang, a LA-based creative agency discusses the concept of “gender bending” for increased market share. What is gender bending and how does a company go about it?

Nancy Weber, CMO of Meredith, will share where Gamma Women are going in 2009. Learn how Gamma’s are taking a new twist this year.

Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the challenges of marketing to women in a down economy.

Internationally recognized handbag designer Brandi Shigley of Fashion Denver discusses how her designs really took off over word of mouth. Now she helps emerging designers connect with their community to inspire success.

Lauren Wiener, SVP, Meredith Interactive for Meredith Corporation, known for fantastic women’s interest publications such as Better Homes and Gardens and Ladies’ Home Journal discusses the newly launched Meredith Women’s Network, the first brand network comprised of premium web sites geared toward the topics that matter most to women.

Terri Walter, VP of Emerging Media at Razorfish, and Laura Fortner, SVP of Marketing and Insights for CafeMom, join Maria for a look inside the "Digital Mom". What makes this tech-savvy woman tick and how can marketers deliver the right message to her? Find out on this week's episode!

Driving Success By Offering Solutions as Randy Rubin introduces us to Crypton a company developed around revolutionary textile technologies.

Successful Tools For Jump Starting Your Business as Lisa Johnson of the Reach Group tells us how to launch and grow your business during in this down economy.

Maria interviews Sona Mehring, Founder and Executive Director of Caring Bridge, a site that connects family and friends during a critical illness, treatment or recovery.

Emerging Shopping Trends for Women 2009 with the CEO and Editor in Chief of Momfinds and Shefinds.com Michelle Madhok

Best Buy Omega Network is a concept focused strictly on women and the store behind it.

CultureofFuture Founder and cultural trend anthropologist Jody Turner contributed to the recent trendwatching.com study on Generosity vs. Greed.

Erin Casey discusses the new womens interest magazine called Success for Women, now being launched , which features celebrity interviews from Sally Field, Suze Orman, Rachael Ray, Maya Angelou, Maria Shriver, Robin Roberts, Denise Austin and more.

Mary Van Note and Beth Perro-Jarvis from marketing strategy firm Ginger unveil its new Obama Administration Alpha Panel survey results that include being Optimistic with Clear Priorities for New Administration

Lifestyle expert Hannah Keeley discusses her role hosting her new PBS Reality Series premiering in the spring of 2009, Hannah Help Me, in which she gives a two day life skills makeover on a desperate and overwhelmed mom.

Wyndham Worldwide Senior VP of Communications and Marketing for Betsy O Rourke on Travel Tourism and the Female Traveler, including their research to determine exactly the right products and services for women and more.

Boomers Social Networking with guest Mary Brown, Author of BOOM: Marketing to the Ultimate Power Consumer The Baby Boomer Woman, and she discusses what companies are best marketing to boomer women.

International Marketing to Women, in the newly growing markets of India and China with journalist Fara Warner, plus she explains why companies seeking to connect with women overseas might have an easier go of it than when marketing to women began here in the States.

Elisa Camahort Page, COO and co-founder of BlogHer. discusses the completed national BlogHer Reach Out Tour and she shares news from that road trip, along with some details on the national conference and their new network TV partnership.

Discussing Holiday Food Shopping and Economic Effects with Beth Peta, the Director of Brand Management for SUPERVALUs Own Brands and how her company has identified a trend and a target that could prove prosperous even in this down economy

Marketing to Women Small Business Owners with Joy Ott, regional president for Wells Fargo Bank & national spokesperson for Womens Business Services

Is Marketing to Women Dead,is answered as Author, blogger, speaker and marketing to women expert Andrea Learned who discusses the basics of reaching female consumers, and how transparently marketing to women really serves the gender trend Andrea sees emerging today: men shopping more often and buying certain things using their more feminine brain traits.

Maria talks with Mary Wilson, the President of the League of Women Voters about the election and politics. They discuss amazing statistics like the high percentage of women who aren't registered to vote and how women were the deciding factor in the first primary election of this race. Mary discusses the League of Women Voters and their plans for the election.

Aliza Freud, founder and CEO of SheSpeaks shares the results of the latest SheSpeaks survey on women’s purchasing styles. Specifically, she’ll discuss the difference between single and married women. How has the economy impacted each of the women’s purchasing decisions?

Maria Reitan interviews Kelley Styring ,Principal at Insight Farm, about unveiling exciting new research at the Institute for International Research’s “The Market Research Event” about her journey through 7 cities, 5,000 miles in 30 days or Road Trip Through the American Automobile with her entire family in a Honda Pilot.

Diane MacEachern, the author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, and she introduces us to an exciting new program that can help everyday consumers get green easily and simply.

The Alpha Panel is a custom marketing panel of ahead of the curve on influencer women in the US who keep them in touch with what women are thinking and doing on a host of subjects.Learn about this panel from guests Mary Van Note and Beth Perro Jarvis from Ginger.

Author and marketing expert Lisa Johnson is back for another discussion on Gamma Women on the results of a study she conducted in conjunction with Lisa Finn and Meredith Corp called The Gamma Factor: Women and The New Social Currency.

Aliza Freud, founder and CEO of SheSpeaks, a women’s insights and word-of-mouth marketing network tells us how she helps companies spark womens interest, obtain candid feedback, grow word of mouth awareness and build long term brand advocates.

Maria speaks with Duane Benson, Executive Director of the Minnesota Early Learning Foundation about reaching hard to reach consumers as the U.S. population becoming increasingly more diverse, plus how companies are investing in reaching these hard to reach moms.. Duane is a trustee for the Minnesota State Colleges and Universities. He served in the Minnesota Senate, and was the Senate Minority Leader. Duane has an eclectic background – having played 11 seasons in the NFL as linebacker for The Oakland Raiders, Atlanta Falcons and Houston Oilers. Duane and his team have the difficult task of trying to communicate critical information to the gatekeeper mother of minority families - many of whom do not speak English or even understand their own written language. These mothers are the ones who decide how their children will be educated and with the U.S. population becoming increasingly more diverse, reaching these populations is critical. Not only to their own educations, but to the employee base for major employers. Find out how companies are investing in reaching these hard-to-reach moms.

Susan Plagemann, VP and Publisher of Marie Claire magazine discusses the results of a study conducted with Unity Marketing on women's attitudes, called All Access Woman, which provides powerful consumer insights into the psychology of women, her values and priorities and how her value system influences her as a consumer.

Catrina McAuliffe, brand planner, talks the importance of really knowing your target customer, plus she shares insight on what goes into excellent consumer insight; and how companies can leverage that information to elevate awareness, drive trial and recommendation of their products and services.

Lisa Johnson, founder and CEO of The Reach Group, shares the results of a study she conducted in conjunction with Lisa Finn and Meredith corp called The Gamma Factor: Women and The New Social Currency.

Dermatological U.S. Director of Consumer Marketing Lisa Kovner discusses marketing health and beauty, and she speaks about influencing marketing, mobile marketing and experiential marketing and how all are keys to tapping the female head and heart. Especially around such a personal topic as beauty.

Maria Bailey, Founder and CEO of BlueSuitMom.com and author of numerous books speaks about the rapidly developing mommy blogger trend and about women entrepreneurs and why a woman should be more like a man when it comes to business.Maria Bailey is the founder and CEO of BlueSuitMom.com. Maria is the host of Mom Talk Radio, nationally syndicated radio show for moms, and host of The Balancing Act on Lifetime TV. She is also the creator of Smart Mom Solutions - a product line that offers solutions to everyday challenges for busy moms. Maria is the CEO of BSM Media is a full service marketing and media firm that specializes in marketing to mothers. She’s the author of numerous books, including “Trillion Dollar Moms: Marketing to a Whole New Generation of Mothers” and the soon to be released “Mom 3.0.”

Author and Marketing Consultant Holly Buchanan discusses how companies should better understand their target demographic when marketing their products and services, plus we get some insight into her book entitled The Soccer Mom Myth.

Nancy Robinson, VP Consumer Strategist of Iconoculture, discusses trend watching and defines for us who are Twisted Traditionalists and the impact they will have on future generations, plus Maria gives us an education on identify Generation Y and GenWe

Kristen Chase from coolmompicks.com talks about unconventional ways companies can tap bloggers like herself to engaging consumers about their products and services and previews her speaking engagement at the BlogHer 08 conference in San Francisco.

Mir Kamin, blogger of two popular blogs, WouldaShoulda.com and Wantnot.net.tells us how companies can best approach bloggers and intrigue women like Mir to talk about their products and services.

Unilever Senior Marketing Communications Manager Stacie Bright takes us behind Doves latest venture Dove Go Fresh, and the Fresh Takes mulimedia campaign featuring singer Alicia Keys, aimed at twenty something women, plus we look back at how Dove turned the advertising world on its head with The Dove Campaign for Real Beauty

Consulting Companies Marketing to Women with Marti Barletta, CEO and founder of The Trendsight Group discusses how her company consults other companies on how to communicate effectively with women, plus what companies are following the right trend.

Talking Women and Politics with League of Women Voters President Mary Wilson and discussing about the importance of the female vote in the presidential election and the issues that are impacting women’s decisions in 2008

Leslie Prevish of Harley Davidson discuss how the company's marketing strategy to female riders, plus how women are being marketed to participate in sports and outdoor activities.

Center for Womens Business Research Executive Director Sharon Hadary talks about Marketing to Female Entrepreneurs and their enterprises.

Chief Branding Officer for Carlson Hotels Worldwide Yvonne La Penotiere talks about her work in branding and marketing in order to capture the attention of the female consumer.

Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their spend on PR

Glam Media Regional Director Christine Ryder discusses distributed media networks and how a distributed media network plans on connecting with women.

A preview of the upcoming Marketing to Women Conference in Chicago which is the premier national conference for business and marketing professionals looking to increase their emotional, cognitive and financial share of the lucrative woman's market.

Delia Passi discusses her latest book Winning the Toughest Customer: The Essential Guide to Selling to Women from demographics to in store experiences

Women Power Bloggers is discussed with Stacy DeBroff , the President of Mom Central, whose company connects your products and services with the influential blogger

McCann Erickson chairman Nina DiSesa introduces us to her book, Seducing the Boy's Club: Uncensored Tactics from a Woman at the Top and how to success by not following the rules you learned in business school.

Pam Danziger, President of Unity Marketing ,and author of Shopping: Why we love it and how retailers can create the ultimate customer experience, explains how have the wealthy weathered the current economic climate

Jennifer Johnston Schaidler, VP of Music at Best Buy, the major big box consumer electronics retailer, talks to us about women, technology and why companies need to look at how its empowering its employees before taking on the consumer

Business guru,noted speaker and author Martha Rogers discusses what innovation and trust mean for competitive differentiation and long-term success.

Kelly McGrath and Cathy O'Connor of the Excel Energy Center discuss how their company hosted the U.S. Figure Skating Championships in Minnesota, and describe the anatomy of marketing sporting events aimed at women

Cassie France-Kelly and Sarah Sullivan, Marketing and Public Relations experts from Martek, manufacturer of the algae-based omega 3 ingredient Lifes DHA, discuss the challenges with marketing an ingredient.

Jack Stanton, chair of Third Life at Carmichael Lynch Spong, explains the importance of the boomer market, and their perspective on age, income level, and specifically ways of marketing to female baby boomers

Andrea Nierenberg,an independent personal marketing consultant and founder of The Nierenberg Group, discusses her latest book Savvy Networking, plus the rules of business etiquette and some specific tips for small business owners.

Angela Wethor, Director Advanced Markets for Foresters, a fraternal benefit society that provides life insurance products and annuities, speaks about the unique financial challenges faced by the high net worth woman, and how financial services companies may be missing huge opportunities in capturing her attention and winning her loyalty.

Jennifer Kemp, of Kemp Company – an interactive communications resource-shares some of the top interactive trends that you and your company need to be aware of… and how women are already getting hip to the new online world order.

Discover some startling insight into marketing misconceptions about single women specifically single moms - the largest group of single women with Gigi Carroll, VP, Concept Director with Draft FCB.

Jennifer Rudolph, Public Relations Manager for TransFair joins Maria to talk about about Green, Sustainability and Do-Good Companies as she explains the green movement and its exploding popularity, the number of messages bombarding women, and the growing skepticism.

Lisa Kovner, Principal at Carmichael Lynch Spong and Chair of the Experiential Marketing group, shares her tips for creating experiential marketing which attempts to connect consumers with brands in personally relevant and memorable ways.

Audrey Reed-Granger, Director of marketing and public relations for the portfolio of brands of the Whirlpool Corporation speaks to Maria about iconic brands – how they get that way, how they stay that way and how women are critical to their success.

Hannah Keeley of TotalMom.com discusses how marketers can reach moms through blogs, the internet and social networking and talks about her new book, Hannah Keeley Total Mom Makeover: A Six-Week Program to Completely Transform Your Home, Health, Family, and Life.

Insight Farm principal Kelley Styring teaches us how marketers can connect with women through their purses whether big or small.