Helping creative product based entrepreneurs build & scale a thriving business
How to use Etsy to strategically grow your revenue as an online product business owner with Monica Little
In this exciting episode, Sarah chats with the incredible Monica Little, the founder of Monica Little Coaching. Monica is a renowned business coach, focusing on product-based businesses and their successful presence on Etsy. With her wealth of knowledge and expertise, she shares invaluable strategies to help you establish and expand your online product business effectively. And today, she will share with us some valuable insights and practical tips to help listeners maximise their Etsy presence. From selecting the right products for Etsy to setting up a successful store and overcoming common challenges, Monica offers expert guidance that can transform your Etsy game.
She shares:
Her background and journey into business coaching
Identifying the ideal products for Etsy and understanding their suitability for the platform
Five key recommendations for setting up an effective Etsy store as a product business
Common mistakes observed in Etsy stores and how to avoid them
Strategies to leverage Etsy for business growth and increased revenue
Exploring potential roadblocks on Etsy and actionable solutions for business owners
You can connect with Monica Little here https://www.monicalittlecoaching.com/On Instagram @monicalittlecoaching
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
7/10/2023 • 42 minutes, 49 seconds
How to increase your sales through a strategic Shopify website with Diana Simpson from Simpsons Web Design
In this episode, we are thrilled to have Diana Simpson, founder of Simpsons Web Design, a Shopify expert and web strategist, as our guest. Diana shares her insights on leveraging Shopify websites to increase sales for businesses. And today, she’s going to share with us how web design is important in today’s business world.
She also shares:
More about her background and how she got started in the business
What are the essential details to put on a website
What are some of the biggest challenges business owners face when it comes to their website design
Diana’s recommendations for increasing sales to a Shopify website
You can connect with Diana Simpson here https://simpsonswebdesign.com/On Instagram @simpsons_webdesign
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
6/13/2023 • 19 minutes, 7 seconds
How to harness the power of your brand to captivate your dream customers with Rachel Reiter from Hopscotch Branding Studio
In this episode, we had the pleasure of hosting Rachel Reiter, founder of Hopscotch Branding Studio, a renowned expert in branding and design. Rachel shares her insights on how businesses can effectively harness the power of their brand to captivate their dream customers. And today, she’s going to share with us how branding is important in today’s business world.
She shares:
More about her background and how she got started in the business
Most common mistakes that business owners make in branding
Why is branding important
The three powerful ways the business can demonstrate their personalities through their branding
Her advice to new business owners on what they need to do to resonate their message with their branding
You can connect with Rachel Reiter here https://www.rachelreiter.com/On Instagram @rachelreiter_brandmentor
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
5/29/2023 • 29 minutes, 6 seconds
Living with ADHD and thriving in business
In this episode, Sarah is chatting with Tanya Ambrosini from Botanist Aromatherapy. She is the founder and creative behind her business. She is an incredible woman who thrives in business with ADHD. And today, she’s going to share with us how entrepreneurs and individuals can succeed with ADHD despite the challenges that they may face in the world of business.
She shares:
More about Botanist Aromatherapy
Why self-care is so important
The biggest successes and challenges that she and her business have encountered so far, especially with ADHD
How she navigated the world of business with ADHD
The strategies that made the most significant impact on her success
You can connect with Tanya Ambrosini here https://botanistaromatherapy.com/On Instagram @botanist.aromatherapy
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
5/8/2023 • 32 minutes, 10 seconds
Successful Artist Collaboration with Victoria McGrane from The Scenic Route
In this episode, Sarah is chatting with Victoria from The Scenic Route, who is an artist and surface pattern designer. She works with multiple product-based businesses to help them create unique patterns and brand designs. And today, she’s going to share with us her extraordinary journey in her business so far.
She shares:
More about The Scenic Route
What has the journey looked like so far
The Scenic Route's biggest successes so far
What strategies have made the biggest impact on their success
Things to focus on the most that are going to give new business owners the biggest results
Three things to consider when collaborating with an artist
You can connect with Victoria here https://thescenicroute.com.au/On Instagram @thescenicroute_studio
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
4/18/2023 • 24 minutes, 1 second
Brand Thought Leadership with Nell Casey from Fete Creative
In this episode, Sarah is chatting with Nell Casey, who is a brand strategist and e-commerce copywriter. She works with online brands to help them create unique personalities, tell their story, and connect with customers online. And today, she’s going to share with us how thought leadership can help in today’s business world.
She shares:
More about brand thought leadership
Why brand thought leadership is the perfect strategy for an e-commerce business
The hints for business owners to consider brand thought leadership
The steps to figuring out brand thought leadership strategy for businesses
Some examples of brand thought leadership in action
How she helped other business owners achieve these strategies for their businesses
You can connect with Nell Casey here https://fetecreative.com.au/On Instagram @fetecreative
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
3/30/2023 • 27 minutes, 29 seconds
10 tips to turn your customers into repeat buyers
In this episode, Sarah shares the power of ensuring that your customers have a positive experience from the moment they interact with your brand could keep them buying from you. Are you looking for strategies and tips to retain your customers or do you just want to keep them buying? Get ready to turn your customers into repeat buyers with this episode!
She shares:
10 tips about turning your customers into repeat buyers
How keeping in touch with your customers can be beneficial to your business
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
2/28/2023 • 16 minutes, 51 seconds
Financial strategies and cashflow for small businesses with Amy Bajada
In this episode, Sarah is chatting with Amy, a Financial Coach. And today, she’s going to share with us how she helps small businesses think big, her extraordinary journey in her business so far, the challenges she faced and how she navigated them to reach her business's success.
She shares:
More about her business as a financial coach
What has the journey looked like so far in her business?
Amy’s biggest successes so far
How is it important to understand the business cash flow of a startup
The strategies that have made the biggest impact on her business success
Her recommendations to new business owners and the important things to focus on to be able to reach success in their business
The importance of a financial coach in a small business
You can connect with Amy here https://amybajada.com.au/
On Instagram @amybajada_coaching and Facebook Financial Coach - Amy Bajada
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
2/13/2023 • 26 minutes, 33 seconds
How bad reviews can be good for your product brand to build customer trust
In this episode, Sarah chats about negative reviews, and how to handle them, both mentally and for your business. Most importantly, how they can actually benefit your business! If you have trouble dealing with negative reviews and "bad" feedback, then this episode is for you!
She shares:
Top 3 reasons why bad reviews can be good for your business
How to build brand trust and loyalty by turning bad reviews into an opportunity to grow your business
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
2/6/2023 • 14 minutes, 14 seconds
Successful Artist Collaboration with Carmel from Aroma Pot
In this episode, Sarah is chatting with Carmel from Aroma Pot. And today, she’s going to share with us her extraordinary journey in her business so far, the challenges she faced and how she navigated them to reach her business's success.
She shares:
The biggest challenges of her business and how she managed to overcome them
The strategies that have made the biggest impact on her business success
Her recommendations to new business owners and the important things to focus on to be able to reach success in their business
How she created and succeeded with her artist collaboration
The next big thing to watch out for at Aroma Pot
You can connect with Carmel here https://aromapot.com.au/
On Instagram @aromapotcandles
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
1/23/2023 • 13 minutes, 31 seconds
What It Takes To Have A Successful Product Business with Julia Stafford from Jujo Baby
In this episode, Sarah is chatting with Julia Stafford from Jujo Baby. And today, she’s going to share with us her extraordinary journey in her business so far, the challenges she faced and how she navigated them to be able to reach the success of her business.
She shares:
More about Jujo Baby
Jujo Baby’s biggest successes so far
The biggest challenges of her business and how she managed to overcome them
The strategies that have made the biggest impact on her business success
Her recommendations to new business owners and the important things to focus on to be able to reach success in their business
The next big thing to watch out for at Jujo Baby
You can connect with Julia here https://www.jujobaby.com.au/
On Instagram @jujobaby
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
12/6/2022 • 21 minutes, 33 seconds
Are limiting beliefs holding you back in your business?
In this episode, Sarah shares about limiting beliefs that are holding entrepreneurs back in business and tactics on how to overcome these. She speaks about how her own limiting beliefs affected her and how she overcame them. Is your fear of success holding you back? Are your limiting beliefs causing you to fear success? This episode is for you!
She shares 3 tactics to overcome limiting beliefs:
Articulate what has been true in the past
Turn those limiting beliefs into powerful beliefs
Reflect on what to do if the thing that you fear does happen
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
11/16/2022 • 19 minutes, 2 seconds
The Power of Thinking Big In Your Small Business
In this episode, Sarah shares the power of thinking big in small business. Did you often think small because it's comfortable and familiar? Are you hesitant to push yourself, dream large, and pursue your goals? Whether you're looking to boost sales, broaden your market, or simply advance your business, this episode is for you!
She shares:
Top 4 big businesses that have incredible success and how to learn from their success
5 simple tips and theory to practice in achieving success by thinking big
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
10/24/2022 • 15 minutes, 14 seconds
Using brand collaborations to grow your business with Jess Ruhfus
In this episode, Sarah is chatting with Jess Ruhfus. She is a collaboration strategist and founder of Collabosaurus. Jess helps brands partner together and grow their reach and build their business through impactful collaborations. And today, she’s going to share with us her tips and tricks.
She shares:
Why is collaboration so important for growing your business and brand
Top tips for finding the perfect brand collab match
Besides social media, what else can a brand collaboration offer for marketing
Her favourite strategies that she has seen used between brands
Top tips for keeping a healthy relationship between businesses during a collaboration
How to decide on what to offer and gain in return during a brand collaboration
You can connect with Jess here https://collabosaurus.com/
On Instagram @collabosaurus
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
9/26/2022 • 24 minutes, 3 seconds
How to turn impactful products into lifelong profits with Kate McDonald
In this episode, Sarah is chatting with Kate McDonald from Meant To Biz. She is a Launch
Strategist, Business Coach and founder of Meant To Biz. Kate helps eCommerce businesses
grow their profit through impactful launch strategies. And today, she’s going to share with us her
tips and tricks.
She shares:
Why a launch strategy is so essential to a successful product
Top tips for creating engaging social media content for a product launch
What else can you do to launch a product successfully
What are her favourite strategies that she has used in the past for her own product
launches
Top tips for keeping a healthy mindset during a product launch
You can connect with Kate on Instagram https://www.instagram.com/meant.to.biz/
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts):
https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
9/5/2022 • 28 minutes, 59 seconds
Facebook Ads & Getting Your Online Store Ready for Paid Advertising with Anna from Flourish Digital
In this episode, Sarah is chatting with Anna Shiply from Flourish Digital. She is an Ecommerce Growth Specialist. Anna helps eCommerce businesses grow their brand and profit with the use of Facebook Ads, and helping to optimise their store to make the most of their Facebook Ads strategy.
She shares:
⚡ How to create engaging Facebook ads
⚡ How to optimise your online store when driving traffic through Facebook ads.
⚡ How to use an audit to your benefit
⚡ How to grow your audience and increase sales, besides Facebook Ads
You can connect with Anna here https://buff.ly/3wbHgUm and on Instagram @flourishdigital_
8/23/2022 • 30 minutes, 38 seconds
My 4 tips for running 2 businesses without burning out
In this episode, Sarah shares her journey from her early entrepreneur days when she went through burnout, before learning how to manage her time, and work smarter not harder. Now she runs two businesses from home, and is sharing her tips and tricks on her she keeps balance in her life.
She shares:
How to prioritise your time
Creating a weekly schedule
Programs I love to use to keep everything on track
Avoiding burnout
The essential aspect of taking breaks
Why you should avoid multitasking
Not overscheduling your time
Learning the art of outsourcing
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
8/1/2022 • 20 minutes, 26 seconds
The Power of Relationship Marketing
In this episode, Sarah shares why it is so important to focus on retaining your current customers, rather than always seeking new buyers
She shares:
The top 5 benefits of relationship marketing
how to build your ROI through customer retention
and how to create relationships with stockists
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
7/19/2022 • 24 minutes, 32 seconds
Secrets to Extraordinary Confidence and Success with Sandie Stone from Sandra Stone Therapies
Sarah talks to Sandie about Rapid Transformational Therapy, how our perception of ourselves can affect our life and business outcomes, and how she works with clients to uncover their blocks and move forward for more confidence and success.
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Find out more about Sandie and Rapid Transformational Therapy at https://sandrastonetherapies.com
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com