Are you missing out on selling more because of the complexity of your funnel? Do you want to increase your revenue but not sure how to incorporate upsells into your sales and marketing process? Today's guest has built the #1 tool in the space that has helped over 84,000 brands eclipse over $3.5 billion in sales.Scott Moran is the Co-Founder of Samcart, an all-in-one eCommerce platform that helps you sell more, grow fast, and stress less. He is also a girl dad and an Orioles fan!In today's episode, we discuss the journey and genesis of Samcart, common patterns Scott sees among the best Samcart customers, the role and future of AI, and more!Time Stamps:(1:09) Samcart and Processing Over 3.5 Billon Dollars(2:56) The Journey of Samcart(9:08) Going From Behind The Scenes to Being the Face(13:48) Being Naturally Good on Camera(15:30) Common Patterns Among the Best Samcart Customers(17:44) Being the Anti-Funnel(22:30) Leverage in Scaling and Using Data(31:40) Targeted Outreach(33:40) Importance of Repeat Customers(36:00) The One Thing: Expansion Revenue(38:55) The Science of Upsells(42:38) Using AI Right Now vs What Should Wait(45:35) How AI Goes Wrong(49:30) One Main Takeaway——————————Check Out SamcartFollow Scott on LinkedIn——————————Check Out Online Business Owner at https://onlinebusinessowner.com

With the rise of content creation and personal brands, there is talk in some circles that direct response marketing is dying or ineffective. Our guest today is proof that not only is that not the case but direct response is thriving in 2023 and he is here to share his secrets with us!Zachary J. Radford is the founder of Direct Response Secrets. He helps bootstrapped entrepreneurs get to 7 figures without wasting money on ineffective ads or relying solely on their current skills by leveraging direct response to make running a business simple, predictable, and fun! With two decades of experience in the trenches, he has personally seen behind over $100 million in ads. When he not sharing his expertise with students on the pod or writing for the #1 Direct Response Newsletter, “Direct Response Secrets,” you can find him enjoying quality time with his family down by the beach in Prince Edward Island, Canada.In this episode, we discuss how Zachary found direct response through Russell Brunson, why you should focus and position one offer and one potential client at a time, direct response advice in 2023, and more!Time Stamps:(0:45) Direct Response In Your Sleep(3:00) Finding Russell Brunson and Direct Response(9:30) Running Shoe Example(13:45) Positioning Your Offer At the Right Time(21:18) Focusing on One Potential Client At a Time(24:00) Direct Response Secrets and Writing A Book(29:20) Direct Response Advice(30:23) Where To Find Zach——————————Follow Zach on Instagram: https://www.instagram.com/zachary.j.radford/Check Out Zach's Website Direct Response Secrets: https://www.directresponsesecrets.comCheck Out Zach's Book Direct Response Secrets: https://www.getdrsbook.com/buynow——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Everybody wants to scale but nobody is telling the TRUTH about what it really takes or the fatal costs it could have on your life. In the pursuit of scaling, having trusted advisors is a non-negotiable. Our guest today shares his personal and professional experience advising hundreds of clients to 7 & 8 figures. Lance C. Greenberg is the Owner of Results with Ads, entrepreneur, and dad who's advised hundreds to 7 & 8 figures. He’s the guy people call when they don’t know why something is working or why it’s failed. In today's episode, we discuss why most entrepreneurs get stuck when scaling, Lance's story of entrepreneurship that almost ended his life, the concept of invisible money through removing unaligned parts of the business, and more!Time Stamps:(0:40) Everyone is Talking About Scaling(1:56) The Problem with Scaling(4:58) Lance’s Struggles and the Hard Times(9:03) Pivoting Through Surrendering(15:45) Client Story Example(25:23) Invisible Money(28:50) Who Lance Works With——————————Follow Lance on Facebook: https://www.facebook.com/lance.charles.50Check Out Lance's Newsletter: www.scalechronicles.com——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Feel like you're constantly on the hamster wheel of achievement but getting nowhere? Do you fear taking a break or time for your personal life will completely torpedo your business? You're not alone but it doesn't have to be this way! Our guest today is going to explain why we are conditioned to feel this way and what to do about it.David Godfrey is an author, international speaker, peak performance mentor, and specialist in emotional and behavioral change for entrepreneurs and business owners.He has extensive experience spanning nearly two decades navigating complex mental and emotional struggles, including chronic stress/burnout, chronic fatigue syndrome, disordered and compulsive eating, phobias and addiction.David guides clients on a path to eliminate their blindspots and subconscious limitations, enabling them to embrace their best selves effortlessly and excel as leaders.In this episode, we discuss the role the ego plays and how to understand it, the importance of building a solid foundation, how to avoid regressing in life and work, and more!Time Stamps:(2:30) Common Struggles of High Performers(4:20) Understanding the Ego(9:20) The Importance of the Foundation(13:49) The Awareness Phase(25:06) Client Example(27:15) Avoiding Regression(31:58) David’s Free Training(33:14) One Takeaway to Implement——————————Follow David on LinkedIn: https://www.linkedin.com/in/dxgodfrey/Check Out David's Free Burnout Training: https://www.chaselifeconsulting.com/burnout——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Want to stand out on YouTube and make viral content but not sure where to start? Have you started but feel like giving up because the views aren't there yet? Today's guest will share both the mindset and strategies you need to crush it on Youtube and convert viewers into clients!Marley Jaxx is an award-winning filmmaker and a globally-recognized expert in video creation, YouTube growth, and content strategy. Marley’s groundbreaking new video category, “The DocuStunt”, seamlessly blends high-production documentaries with strategic publicity stunts, allowing brands to captivate audiences and position themselves as industry titans. This is the gateway to unforeseen horizons: prestigious awards, global recognition, and becoming a household name.In today's episode, we discuss the mindset around creating consistent and viral content on Youtube, the courage to stand out and potentially get yourself cancelled (or try a tactic to purposely get yourself cancelled), how to become a 1% Youtube creator, and more!Time Stamps:(1:00) Marly’s New Category(3:05) Mr Beast and Alex Hormozi Video Content(5:30) After The Mindset(11:08) How Marly Came Up with Her Philosophy(14:15) Docustunt on Getting Cancelled(17:00) How to Apply This Concept(22:08) Becoming a 1% Content Creator(23:08) Marly’s Free Gifts(23:56) Where To Find Marly——————————Follow Marly On YoutubeCheck Out Marly's VIP Lead Machine Brand Framework: https://vipleadmachine.com/brandfame——————————Check Out Online Business Owner at https://onlinebusinessowner.com

As online business owners, we’re constantly pulled into multiple directions. It can be a battle to sort through where we should invest our time and energy vs what we should hold off on or not do at all. The net result is that we’re constantly overwhelmed and out of alignment. Today’s guest will reveal how you can get back into alignment and flow. Claire Chandler is the President and Founder of Talent Boost. With nearly 30 years of experience in people leadership, human resources, and business ownership, Claire specializes help businesses expand without losing their best talent. In today's episode, we go workshop style in what I believe has been one of our most impactful episodes to date. Claire breaks down her FLOW framework in real time as I do it, ask questions, and we have something REALLY special for you at the end of the episode you won't want to miss!Time Stamps:(0:42) Claire’s Background(2:04) Claire’s Corporate Years(6:08) Where To Start with FLOW(11:08) Going Deeper with Skillsets(16:16) Levers of Strength(18:50) Obstacles(21:35) Flipping the Mic and Mindset(25:45) Importance of Other Trusted Opinions(26:18) Wins(34:20) Claire’s Step By Step Guide(36:38) Where to Find Claire——————————Follow Claire on LinkedInCheck Out Claire's Decision Dashboard and Use Code:OBO to Save: https://talentboost.samcart.com/products/the-decision-dashboard——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Picture this: you have a clear vision for your online business. A vision that's bursting with potential. But the journey from vision to reality can often feel like navigating a complex maze. You're not alone in this challenge and that's why we're here today. We've teamed up with a true strategy virtuoso who's dedicated years to helping businesses like yours craft and execute strategies that lead to remarkable growth.Marc Sniukas helps ambitious leaders and entrepreneurs design and execute better strategies in a smart + fresh way. Over the past 20+ years, he has partnered with dozens of CEOs, senior leaders, executive teams, and business owners around the globe, helping them to design and execute better strategies, drive innovation, and create lasting transformation.In this episode, we discuss ambition vs real strategy, how to best utilize Marc's advice if you're just starting out, a preview of Marc's 7 shifts to gain greater clarity, and more!Time Stamps:(1:50) Key Lessons Learned Over The Years(3:40) Ambition vs Strategy(7:01) Real World Example(12:30) A Business with Limited Resources(13:00) Marc’s Strategy Guide(15:48) Implementation Time(18:35) Who Marc Works With(20:14) Preview of the 7 Shifts(21:45) Where to Find Marc——————————Follow Marc on LinkedInCheck Out Marc's Ultimate Guide to Strategy for CEO's: https://www.marcsniukas.com/guides/three-steps-to-better-strategy——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Workshops and podcasts can fuel a fitness coaching business empire. How do you successfully integrate these marketing and lead nurture tools into your business? Today, we're joined by Sam Miller, a certified nutritionist and expert coach, to unveil the strategies behind his success.Sam Miller is an experienced health, fitness, and nutrition coach who helps professionals improve their clients' results. He is a best-selling author, online educator, podcast host, and mentor. Sam's workshops and programs have reached over 3,000 coaches worldwide. He has been a featured speaker for companies like LinkedIn and a content contributor for industry titans such as Barbell Shrugged, Muscle Intelligence, T-Nation, Elite FTS, and more!In this episode, we breakdown the specifics around how Sam has been successful using podcasts and workshops in his business, whether or not you need a team to launch and scale your podcast, how to utilize workshops to bring real value and education to your potential prospects, and more!Time Stamps:(0:55) Sam’s Background(1:53) Sam’s Success with Workshops and Podcasts(5:34) Enjoying The Podcast Platform(8:55) Strategies Implemented with Podcasting(13:16) Sam’s Current Nurture and Social Media Strategy(15:30) Having a Team(19:00) Sam’s Book Metabolism  Made Simple(21:47) Utilizing Workshops(26:00) Sam’s Strategy Around Workshops(29:00) Net Effect of Podcasting and Workshops(32:10) Sam’s Clientele(34:18) Sam’s Coaches Checklist(35:50) Recapping(39:45) Where to Find Sam——————————Follow Sam on Instagram: https://www.instagram.com/sammillerscience/Check Out Sam's Book Metabolism Made Simple: https://obowner.com/samCheck Out Sam's Podcast: https://sammillerscience.com/podcast-page/Check Out Sam's Check-In Checklist for Coaches: https://www.academy.sammillerscience.com/checklistCheck Out Sam's Flagship FNMS Program: https://metabolismschool.com——————————Check Out Online Business Owner at https://onlinebusinessowner.com

It’s been said that sales are the life blood of every business. No sales… No dinner. But what about leads? It doesn't matter what business you run, without leads, it’s only a matter of time before you are shutting down shop. Today’s guest is going to reveal his easy four step system for generating 1,000’s of warm leads.Eric Z. Yang, founder of LeadNextGen, achieved a 6-figure business at 20 through in-person conferences, but shifted to virtual summits for scalability, raising $75,000 in sponsorship for a Crypto summit and generating 8,500 leads for free with an AirBnB summit. His lead generation system helped 450,000+ attendees and $550,000+ in sponsorship. He partners with 7-figure course creators for Micro Virtual Summits and hosts the F*ck College Podcast.In today's show, we discuss Eric's background and how he got into virtual summit events, the details around virtual summit's including price, niches, post event sales opportunities, why this is a more intimate and engaging experience for your ideal client, and more!Time Stamps:(1:20) Eric’s Background and Story(2:20) Making 70k at a Virtual Summit at 20(5:10) Are Virtual Summit’s Oversaturated?(9:40) Virtual Summits If You’re Just Starting Out(12:00) Costs of a Virtual Summit(18:00) Eric Yang’s Virtual Summit Launch Formula(19:28) Bad Ideas for Summits?(22:04) Post Summit/Sale Opportunities(24:28) Selling Out The Virtual Summit(32:58) Eric’s Free Gift(34:32) Parting Words——————————Follow Eric on Instagram: https://www.instagram.com/ericzyang.eth/Check Out Eric's Micro Summit Workshop: https://www.simplevirtualsummit.com/micro-summit-workshopCheck Out Eric's Virtual Summit Launch Formula: https://obowner.com/summit——————————Check Out Online Business Owner at https://onlinebusinessowner.com

There’s never been a better time to transform your passion into a thriving coaching business. With projections of this industry only increasing over the next 10 years, you'll want to start now to get your piece of the pie. Today’s guest is going to reveal the blueprint and give you tips and strategies for making your vision become a reality.Anette Oran is the Co-Founder of Cohere and is a certified Transformational Life Coach & Business mentor to coaches. Through her own programs and at Cohere, she supports coaches of all niches through inner transformation while launching and scaling their personal online brands and businesses.In this episode, we discuss how to turn pain into purpose through coaching, sharing your message and building a personal brand, why staying patient is the key to success, and much more!Time Stamps:(1:00) Anette’s Bio(1:30) Annette’s Background(3:50) Turning Pain Into Purpose(6:35) Unpacking Brand and Clarity(9:12) Sharing Your Message(11:39) Cohere’s Platform and Academy(14:28) Anette’s New Company Cohere(19:51) If Anette Started From Scratch(21:44) Anette’s Upcoming Speech(23:10) Staying Patient——————————Follow Anette on Instagram: https://www.instagram.com/anetteskyeoran/Check Out Cohere at: https://obowner.com/cohere——————————Check Out Online Business Owner at https://onlinebusinessowner.com

One the road to building 6 & 7 Figure Online Businesses, the biggest battle we’ll ever have to face is the battle within. That’s why getting to the root of what’s holding you back isn’t an option, it’s the only way through! Today’s guest has a wealth of experience helping entrepreneurs with this exact issue and reveals how to win the battle within!Mike Zeller has generated over $100 million in revenue across 16 businesses, spent 1,447 hours with Tony Robbins, and mentored over 100 high-level entrepreneurs worldwide. Beyond his successes, Mike's true passion lies in helping entrepreneurs reprogram psychological belief infrastructure on the spot by shedding the sabotaging energy/parts of themselves, while finding the powerful alter ego and future pacing their success. In this episode, we discuss the biggest mindset blocks holding online business owners back, understanding the power of creating an alter ego, psychedelics, and more!Time Stamps:(2:15) Biggest Mindset Block for Online Business Owners(6:20) Lottery Winners and Professional Athletes(8:30) Stepping Into Magic Mike(10:00) Understanding Alter Egos(12:07) Becoming a Money Magnetic Journal(23:30) The Power of Psychedelics(24:52) Mike’s Recommended Resources(25:58) Parting Words——————————Follow Mike on Instagram: https://www.instagram.com/themikezeller/The Genius Within – https://www.geniuswithinbook.com/gw-book-v1——————————Check Out Abi's Free Money Magnet Journal: https://obowner.com/moneymagnet——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Entrepreneurship & operations are two superpowers. Combine them and you create magic. Without them, you will forever have a lifestyle business and never create the highest impact and service to society. Today’s guest will reveal the 4 biggest mistakes CEOs make when scaling to 7 & 8-figures and how you can avoid these mistakes.Jhana Li discovered operations 5 years ago while scaling her first business from a converted van, traveling through North & South America. After learning her affinity for operations, she then founded Spyglass Ops and has since helped 100+ Operators & CEOs transform their companies and scale to 7 & 8-figures.In today's episode, we discuss the various stages of business and when to start thinking about outsourcing operations, why not focusing on operations will keep you stuck, the CEO mindset and why your time becomes more important as you grow, and more!Time Stamps:(2:00) How Jhana Got Into Operations(5:26) Key Mindset Shifts for Ops(8:50) Other Mistakes and Understanding Your Time(11:00) Defining Success As You Scale(13:03) The Exit Opportunity Ebook with Mac Lackey(16:28) When To Hire an Operator(20:18) How Jhana Helps Her Clients(21:45) Recapping Jhana’s Points(25:00) The Magic Vending Machine(26:35) Where to Find Jhana——————————Follow Jhana on Instagram: https://www.instagram.com/thejhanali/Check Out Spy Glass Ops: https://www.spyglassops.com——————————Check Out Mac's Free Exit Opportunity Playbook: https://www.obowner.com/exit——————————Check Out Online Business Owner at https://onlinebusinessowner.com

When nothing is working… it’s time to get back to the FUNDAMENTALS. What do the fundamentals look like and is there a place where you can look at everything all at once? Today’s guest wants to show you how to own your mindset, future, and build your roadmap to MILLIONS. Celi Arias is a coach and growth strategist, advisor, and business shaman. She helps her clients expose hidden bottlenecks in their businesses, create custom roadmaps, and helps them become their truest CEO role. Celi is regularly featured in Entrepreneur and The Nasdaq.In this episode, we discuss how Celi helps entrepreneurs like you work through their gaps in business, remind you that entrepreneurship is hard and why you're a badass for stepping into the arena, how she developed her all-in-one business dashboard, and more!Time Stamps:(2:00) Celi’s Journey(7:30) Rhetoric for Online Business(10:18) Working Through Our Gaps(17:43) Celi’s Roadmap to Millions Course(19:46) Fundamental Principles(22:50) Roadmap to Millions(33:06) Entrepreneurship is Hard(34:20) Celi’s Free 7 Figure Quiz(36:18) Parting Words(38:23) Where to Find Celi——————————Follow Celi on Instagram: https://www.instagram.com/iamdoncelia/Check Out Celi's Roadmap to Millions: https://obowner.com/roadmap——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Wrapping up our  final episode of "Building Your Online Business from Scratch" series, one thing is clear… you can make money without traffic BUT you’ll never get rich! If you want to be rich, pay attention because TRAFFIC is the key to unlocking the full potential of your online business. In this episode, we'll be exploring strategies to get more customers with organic and paid traffic. To recap, so far in this series, we’ve covered: how to choose a niche and an aligned business model, how to architect your audience, how to sell with ease, And now, we’re going to dive into how to get traffic and leads. We’ll link to the previous 3 episodes in the show notes below in case you missed those.In this episode specifically, we'll cover the art of organic and paid traffic methods, some intermediate to advanced marketing and traffic strategies, questions to ask yourself looking at your entire online business, and more!Time Stamps:(0:38) Traffic is THE Key(1:30) Please Listen to All Parts of This Series(2:28) Understanding Your Audience(4:43) You Can Eventually Outsource What You Don’t Want To Do But First Do It Yourself(5:21) Organic Traffic Methods(7:30) Understanding SEO Takes Time(8:20) Content Marketing(11:10) Paid Traffic and Advertising(12:38) Social Media Advertising(15:00) Retargeting Campaigns(17:16) Audience Segmentation(23:37) Bringing It All Together(25:30) Understanding Your Ideal Client’s Pain(27:20) Questions to Ask Yourself(28:40) Handling Objections(34:53) Modern Business Academy——————————Previous Episodes in Our Series:Episode 1: How to Choose an Aligned Niche and Online Business Model: https://podcasts.apple.com/us/podcast/online-business-owner-the-podcast/id1510976757?i=1000617598958Episode 2: How to Architect Your Audience: https://podcasts.apple.com/us/podcast/online-business-owner-the-podcast/id1510976757?i=1000618582813Episode 3: How to Sell Your Offer with Ease:https://podcasts.apple.com/us/podcast/online-business-owner-the-podcast/id1510976757?i=1000619336030——————————Check Out Modern Business Academy at https://modernbusinessacademy.com——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Continuing our Building Your Online Business from Scratch Series, in Part 3, we are going to discuss that 4 letter word many entrepreneurs despise and avoid fully embracing and that is SELL. Selling and sales doesn't have to feel like you're a used car salesman or saleswoman. If you truly believe in your offer and product, selling turns into enrolling and having conversations with prospects and helping them make a decision on their future either with you if it's a great fit or without you.In this episode, we'll discuss the selling mindset, the art of relevancy when it comes to your audience and selling, asking for the sales and closing deals, overcoming objections, and more!Time Stamps:(0:38) Imagine This About Sales(1:34) Have You Listened to the Previous Episodes?(2:31) Overview of What We’ll Talk About(2:52) The Selling Mindset(5:20) Nina’s Take on Selling(7:20) Things to Consider When Adopting This Mindset(9:14) Relevancy(10:35) The Concept of Super-Niching(14:50) Key Things to Consider with Relevancy(15:50) Asking for the Sale and Closing Deals Effectively(17:27) Overcoming Objections(20:20) Keep Them Coming Back——————————Previous Episodes in Our Series:Episode 1: How to Choose an Aligned Niche and Online Business Model: https://podcasts.apple.com/us/podcast/online-business-owner-the-podcast/id1510976757?i=1000617598958Episode 2: How to Architect Your Audience: https://podcasts.apple.com/us/podcast/online-business-owner-the-podcast/id1510976757?i=1000618582813——————————Resources Mentioned in the Episode:Nina Concepcion's Blog Post on Cringy Sales vs Conscious Sales: https://www.onlinebusinessowner.com/blog/cringy-sales-vs-conscious-salesJohn Williams's Blog Post on How to Become King or Queen of Your Own Superniche:https://www.onlinebusinessowner.com/blog/how-to-become-king-or-queen-of-your-own-superniche——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Continuing our Building Your Online Business from Scratch Series, in Part 2, we are going to discuss the question that comes up right after you're clear on your niche and offer… where do I find my potential clients? It's a great question with several answers and avenues. If you've been a listener for any length of time, you know there's no fluff here. I'm going to give you tactical and actionable steps.  From joining online communicates and forums to attending events and conferences to building your email list, I want to give you some tactical strategies you can start implementing today. In case you missed it, we've had two guests on the podcast that have given us valuable tips and tricks around this topic as well which we included below in the show notes.  I finish off with a powerful exercise all around collaboration and partners that you won't want to miss!    Time Stamps:    (0:50) Last Week’s Episode(2:02) Building an Audience(3:30) Keys to Building an Audience (5:18) Where to Find Your Audience(8:47) Online Communities and Forums(9:50) Joy’s 5 Secrets to Showing Up Consistently Online(11:30) Industry Events and Conferences(13:04) My Story and Building My First Online Business(14:09) Our Upcoming Virtual Conference(15:12) How To Capture and Grow Your Audience(17:40) The Money Is In The List(19:32) Collaborations and Partners(21:54) Where to Start with Coll——————————Resources Mentioned in the Episode:Angela Henderson's 3S Framework: https://www.onlinebusinessowner.com/pod/ep006-increase-sales-3s-framework-angela-hendersonJoy Bufalini's Secrets to Social Media: https://www.onlinebusinessowner.com/blog/5-secrets-to-showing-up-on-social-media——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Welcome to the first episode of our podcast series, "Building Your Online Business from Scratch." I'm your host Vernon Foster and today we're diving into the crucial steps of choosing your niche and defining your offer. This episode will provide you with valuable insights and examples to help you set a strong foundation for your online business.Why should you listen? By understanding the importance of selecting the right niche, crafting a compelling offer, and validating it, you'll be equipped with the knowledge to attract your target audience and increase your chances of success in the online business world.Time Stamps:(0:48) Amazing Guests So Far On This Platform(1:25) Brand New Series(2:28) Choosing Your Niche and Defining Your Offer(5:08) Choosing Your Niche(6:46) My Start in Podcasting(9:00) A No-Brainer Offer(11:55) Don’t Skip This Step(12:47) Validating Your Offer(16:00) How to Start——————————Resources Mentioned in the Episode:Choose a niche and model that works for you:10 of The Best Business Models To Build & Scale Your Coaching Business - Angela Lauria Why Your Business Needs A Generalist, Not A Specialist - Gemma WentA Street-Level Guide to Competitor Research - OBO Digest Come up with no-bainer offer How To Know Exactly What To Charge As A Coach - Jason MossThe $0→$10k + Launch Process For Coaches [4 Clear Steps] - Jason MossValidation your offer The 4 Success Principles to Landing Dream 1:1 Clients On REPEAT- Selina Feng A Simple Step-by-Step Process To Create an Offer That Sells With Ease - Selina Feng ——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Do you have years of experience in a proven in-demand discipline? Are you ready to give back and train others, while allowing your business to scale and duplicate your efforts? Today’s guest will show us how she turned her expertise into a certification program that generates multiple six figures launches.Christine Eartheart is a TEDx speaker, host of the Thriving Relationships Show, and featured on places like Marriage.com, Happify, Thrive Global, Elephant Journal, Psychology Today, NBC, ABC, CBS. She is also the Founder of the Center for Thriving Relationships with her husband Bret.In today's episode, we discuss how to create a certification and the entire process that entails, understanding relationship coaching and it's power for clients, relationship gems and advice including what Christine calls the "love account", and more!Time Stamps:(0:49) Our Guest Today Christine(1:41) Christine’s Background(2:49) Creating a Certification(6:48) The Certification Process(10:40) The Power of Mentorship(12:25) Prerequisites to Creating a Certification(14:30) Christine and Bret Relationship Certification(18:24) Understanding Relationship Coaching(23:30) Where to Find Christine’s Certification(23:59) Relationships Gems(27:15) The Love Account(30:40) Last Words——————————Check Out Christine's Relationship Certification: https://obowner.com/relationshipcoachFollow Christine on Instagram: https://www.instagram.com/yourjoypotential/——————————Check Out Online Business Owner at https://onlinebusinessowner.com

As an Online Business Owner, it can often feel like you’re trapped between two worlds: staying true to who you are vs. scaling to the moon. Today’s guest is going to give us 7 strategies for balancing growth and alignment so you never feel burnt out or inauthentic with your highest self.From unloved, homeless foster child to a money manifesting Queen, Abi Levine has not only built a significant income for herself as a single mom but also helped her clients make over $1.5 Billion in three years (when most of them started at less than $5K a month). She specializes in money mindset and manifestation, hanging out in the sweet spot between science and magic.In today's episode, we discuss the #1 struggle holding back online business owners, overcoming your upper limit and understanding the Alpha Map, the Wealth Alchemy Formula, and more!Time Stamps:(0:38) Balancing Growth and Alignment(2:15) Time Machine and How Abi Got Here(6:30) The Journey Through Traumas(8:46) The #1 Struggle for Online Business Owners(11:40) Overcoming Our Upper Limits and the Alpha Map(14:18) Become a Money Magnet Journal by Abi Levine(16:20) The Wealth Alchemy Formula and the 7 Strategies(26:45) Money Magnet Journal(28:49) Final Words(29:54) Where to Find Abi——————————Check Out Abi's Free Money Magnet Journal: https://obowner.com/moneymagnetFollow Abi on Facebook: https://www.facebook.com/abi.caruthers——————————Check Out Online Business Owner at https://onlinebusinessowner.com

If you are a business owner struggling with OCD, anxiety, and/or psychological stress, it can feel isolating and demoralizing. It’s time to finally get unstuck. Today’s guest will be sharing strategies anyone can start using today to overcome OCD & Anxiety.Matt Codde is a Licensed Clinical Social Worker that helps people struggling with OCD, anxiety, psychological stress take back control of their lives using the Triple-A Response™. As someone who personally struggled with OCD & Anxiety for years, he knows how challenging it can be to navigate all the chaos and find the right help.In one of our most engaging conversations to date on this show, we discuss the OCD/Anxiety Loop, going from the philosophy of anxiety and stress to practically overcoming it, and a can't miss offer from Matt!Time Stamps:(1:40) OCD and Anxiety in Entrepreneurship(6:33) The OCD/Anxiety Loop(17:14) Getting Out of the Loop(22:55) From Philosophy to Practicality(25:00) Matt’s Book Stuck to Unstuck(28:18) Incorporating Getting Support(34:52) The AAA Work(42:48) Matt’s Free Gift(48:30) Where to Find Matt——————————Check Out Matt's Free Book: https://www.obowner.com/unstuckFollow Matt on Instagram: https://www.instagram.com/mattcodde_lcsw/——————————Check Out Online Business Owner at https://onlinebusinessowner.com

As entrepreneurs, we risk everything to win big. Exiting your business could be the most significant decision you make as a seasoned entrepreneur. Today’s guest reveals the framework + DNA for maximizing the value of your next exit! Get it right and ensure you DON’T leave MILLIONS on the table.For over twenty-five years, Mac has started, built, and sold six companies and raised over $75 million dollars in capital. His work has been featured on CNN, The Wall Street Journal, Fast Company, USAToday, and The New York Times. His message… “Don’t leave millions on the table.” We find out how in this episode!We discuss Mac's first exit and compare it to his seventh, talk about specific examples of businesses that Mac has sold, how Mac works with his clients to get them more prepared to sell in the future, and more!Time Stamps:(0:45) Exiting a Company without Leaving Millions on the Table(1:38) Soccer as an Inspiration(3:45) The 8 Figure Exit(6:21) Difference Between Exits(12:01) Business Exit Example(15:00) Intention Around Business(21:28) How Mac Works with His Clients(25:56) Businesses Not to Build If You Want to Exit(29:39) Top Mistakes Not To Make(34:24) Mac’s Free E-Book ——————————Check Out Mac's Free Exit Opportunity Playbook: https://www.obowner.com/exitFollow Mac on Instagram - https://www.instagram.com/maclackey/——————————Check Out Online Business Owner at https://onlinebusinessowner.com

If you’re stuck at $3 - $5k a month, exhausted from cold outreach, DM's, or running in the red from paid ads, pay close attention. Today’s guest will reveal how to 2 or 3x your revenue by attracting clients who are ready to invest that’s just as valuable and arguably more fun using  Magnetic Selling.Holly MacCue is an experienced Sales and Messaging Coach and Marketing Strategist who helps online entrepreneurs be seen as a no-brainer choice for their ideal clients. Her signature approach shows clients how to monetize their brilliance through powerhouse positioning, unique messaging, and mastering the art and science of magnetic selling. Since first starting her business as a side-hustle around her 9-5, Holly has created over 7 figures in sales and her success strategies have been featured in Forbes, Thrive Global, Real Simple, Marie Claire and others.In today's episode, we discuss her jump from the corporate world to entrepreneurship, the importance of market research as a first step to relevancy, how to stop the scroll in our 2.5 second attention span world, and more!Time Stamps:(0:40) Feeling Stuck at 3-5k a Month?(1:03) Our Guest Today Holly(2:18) From Corporate to Entrepreneur(5:02) Prospecting vs Hunting and Selling(8:13) The Application of Magnetization(11:05) Fitness Coach Example(16:35) Market Research 101(27:45) Stopping the Scroll(30:33) Stop the Scroll Masterclass(32:30) People Love to Buy What They Want(33:02) Where to Find Holly——————————Check Out Holly's Stop the Scroll Masterclass and Use Code: OBO50 to Save! - www.obowner.com/stopFollow Holly on Instagram - https://www.instagram.com/hollymaccue/——————————Check Out Online Business Owner at https://onlinebusinessowner.com

As online business owners, we’ve all heard about the magic of sliding into DMs to get more sales, but how do you pull it off without being spamming or feeling like a used car salesperson? Today’s guest will show you how. Rose Radford is the creator of the Millionaire Girl Next Door® brand, is a former McKinsey Consultant turned Digital CEO, trusted industry-leading Coach, and host of the Grow to CEO™ podcast. She’s best known for teaching evergreen marketing and DM selling to online entrepreneurs to help them scale their businesses to 6 and 7 figures.In today's episode, we discuss Rose's learning lessons at her time at McKinsey, the biggest mistakes she sees online business owners make when it comes to cold outbound, why Rose is the Evergreen Queen , and more!Time Stamps:(0:40) Our Guest Today Rose(1:35) Rose’s A Ha Moment with Selling in the DM’s(4:35) Learning Lessons from McKinsey (6:25) Biggest Mistakes with Cold Outbound and How to Get Inbound(9:30) Rose’s Freedom Accelerator(15:20) Not To Do’s(18:15) Why Rose is the Evergreen Queen(21:00) Last Words——————————Check Out Rose's Freedom Accelerator at: www.obowner.com/freedomrose——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Building an 8-figure business can feel out of reach for many Online Business Owners. For most of us, we can’t even begin to wrap our heads around the complexity from operations and team to cashflow and marketing…. Today’s guest will take us behind the scenes of his $10m dollar education business he built from zero.Olly Richards is the founder of storylearning.com, a $10M online education business in the language learning niche. He is a mentor and investor in many online education businesses and writes about business strategy at ollyrichards.co. In today's episode, we discuss the origins of Storylearning.com, how to start your online business by starting with nights and weekends, why scaling is a knowledge problem, and so much more!Time Stamps:(0:38) Building an 8 Figure Company(2:08) The Origin of Story Learning(5:17) Olly’s Marketing Strategy(14:00) Starting on Nights and Weekends(17:150) Olly Richard’s World Class Newsletter(18:22) Solopreurship to Having a Team(20:45) What to Outsource(24:00) Scaling is a Knowledge Problem(28:48) Building a Media Platform(32:30) Where to Find Ollie——————————Check Out Olly Richard's World Class Newsletter at: www.obowner.com/ollie10——————————Check Out Online Business Owner at https://onlinebusinessowner.com

The business coaching industry is currently a $15.2B market and is expected to grow over the next 3-5 years. If you are an online business coach and want to virtually ensure your growth, today’s guest will reveal how smart coaches can secure their future by focusing on 3 key areas of their business (and we bet it’s not what you’d  think). Meet Gemma Went…Gemma Went is a multi-award winning Online Business Mentor, Energy Practitioner and Certified Mindset Coach. With over two decades of experience, she blends her corporate, brand, and agency experience with all she’s learned from scaling two of her own businesses to create tried and tested frameworks that help her clients get to six, multi-six and seven figures. Her work has been featured in the likes of Telegraph, Guardian, Thrive, MSN, Brand Republic, and Independent.In today's episode, we discuss the landscape of the unregulated business coaching industry and why certifications are important, the importance of constant feedback during a client's journey with you, how to get unstuck in your online business, and more!Time Stamps:(2:28) Why Gemma Can’t Stop Growing(3:57) What Sparked Gemma’s Learning Path(8:10) Transferring Big Business Knowledge to Small Businesses(11:35) The Unregulated Industry and Certifications(13:56) 3 Steps to Future Proof An Online Business(17:13) Gold Standard for Certifications(18:20) The Conscious Consultant Certification(19:55) The Importance of Constant Feedback(29:10) Getting Unstuck In Your Online Business(32:32) Client Success Story(35:00) Free How to Be a Brilliant Business Coach Guide——————————Check Out Gemma's Conscious Consultant Certification: www.obowner.com/certifiednowCheck Out Gemma's Free How to Be a Brilliant Business Coach Guide——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Let’s be real… selling is intimidating for most online business owners. We’d much rather create content than get on a sales call. What if you could transform your selling philosophy and mindset in a matter of weeks and double or even 10x your income by tapping into an all-new selling framework? Our guest today will show you how!Meet Nina Concepcion! Nina is the Founder and CEO at the Institute of Conscious Sales, a TEDx Speaker, and published Author of The Naked You: A Guide to Embracing Your Imperfections in Life and Business. She supports ambitious, heart-centered coaches and entrepreneurs in building their business from 0 to multi 6 figures by helping them SPEAK their truth, SELL ethically to 1-1, online to groups, or on physical stages, and double their sales CONVERSIONS.In today's episode, we discuss Nina's previous experience in real estate and how that prepared her for what she does today, tips for commanding a sales conversation and staying in control, how to go from selling 1-1 to 1 to many when ready, and more!Time Stamps:(1:01) Our Guest Today Nina(2:00) Biggest Mistakes Selling Online(5:22) Defining Conscious Sales(9:40) Nina’s Previous Experience in Real Estate(13:22) Advice for Anyone Stuck and Discouraged(18:24) Nina’s Conscious Selling Course(22:45) Tips for Commanding a Sales Conversation(29:30) Going from  Selling 1-1 to Selling 1 to Many(35:09) How to Learn More about Conscious Selling(36:50) Nina’s Special Offer on Her Conscious Selling Course——————————Check Out Nina's Free Fast Track to Five Figure Months Guide: www.obowner.com/conscioussalesCheck Out Nina's Conscious Sales 101 Course and Use Code: OBOPODCAST to save 10%: https://www.instituteofconscioussales.com/salescourse/——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Tired of chasing the next marketing trend? Spending thousands of dollars on courses, funnels, and content creation praying something will work but you’re still stuck at $0? Do not fear! Today’s guest has a simple, INTENTIONAL conversation formula that could be what saves the day! Selina Feng is a marketing coach, helping service-based entrepreneurs fill their 1:1 offerings with dream clients so they can generate a full time income consistently and build a six figure business with intentionality, simplicity, and clarity.In today's episode, we discuss Selina's origins as a coach and how she found her initial alignment, what intentional connections really are, how to take a prospect to a client, and much more!Time Stamps:(1:00) Our Guest Today Selina(1:54) Paying and Praying First Starting Out(3:18) How Selina Found Initial Alignment(6:58) Coming to America at Age 8(8:27)The Origins of Intentional Connections(12:32) Selina’s Free Intentional Conversation DM Scripts(16:27) Beginner Copywriter Example(19:52) Best Practices with Messaging(21:52) Understanding Your Ideal Client’s Desire(23:26) Prospect to Client Conversion(26:38) How Selina Works with Her Clients——————————Check Out Selina's Free Intentional Conversation DM Scripts at: www.obowner.com/dmscriptsFollow Selina on Instagram——————————Check Out Online Business Owner at https://onlinebusinessowner.com

If you’re just launching your coaching business or wondering how you’re going to go from $0 to making your first $10k, pay close attention to today’s guest. He’s going to show you how to attract and enroll 2 to 4 new coaching clients a month even if you’re just getting started!Jason Moss is a multi-six-figure business coach who helps coaches launch and grow profitable businesses and attract more clients. Jason built his first six-figure coaching business teaching musicians how to record their own music and later, helped scale another coaching business past 250k / month as a Director of Sales before becoming a business coach.We discuss the beginner's mindset when it comes to starting your coaching business, the 4 critical pieces to your coaching program, the art and science of enrolling new clients, and more!Time Stamps:(3:16) Jason’s First Coaching Business(7:33) The Beginner’s Mindset(15:00) Launching Your Coaching Program(16:18) The 4 Critical Pieces(19:51) Jason’s Client Attraction Guide(21:20) We Don’t Sell Coaching(23:51) An Offer Initially is an Educated Guess(25:49) Building an Audience(34:05) The Art and Science of Enrollment(39:40) Internal vs External Pressure(41:35) Where to Find Jason——————————Check Out Jason's Client Attraction Guide at - https://jasonmoss.coach/client-guide-organic/Follow Jason on Instagram——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Speaking in public, on stage, and doing podcast interviews can be a powerful way to build your business but sadly, many coaches are going about the wrong way. Today’s guest is going to help you turn things around and help fill your program in the process!Krista Martin is the President & Founder of Make Your Mark and the Six Figure Impact Academy. As a sought after speaker and business mentor, she teaches coaches how to grow and scale their coaching business in a sustainable, simple way.We discuss why coaches should be using speaking engagements and opportunities to grow their business, what skillset Krista learned in corporate America that she still uses to this day, the 3 most common mistakes she sees when coaches are scaling their business, and more!Time Stamps:(1:01) Our Guest Today Krista(1:35) Why Should Coaching Grow Through Speaking(3:27) Selling Drugs(7:20) Skillset Krista Learned in Corporate America She Uses Today(9:15) 3 Most Common Mistakes When Scaling(13:15) Krista’s Simplify to Grow Guide(15:00) Krista’s Impact Method(21:33) Limiting Overwhelm and Increasing Focus(26:03) Krista’s Parting Words—————————— Check Out Krista's Simplify to Grow Guide at www.makeyourmark.com/simplifyFollow Krista on LinkedIn——————————Check Out Online Business Owner at https://onlinebusinessowner.com

If your leads and sales keep coming up short for you every month, we have just the episode you need! Today’s guest is going to reveal a simple framework for turbo charging your leads and sales through a simple but effective framework you can implement immediately!Angela Henderson is an international award winning business consultant/coach, international keynote speaker, and podcaster who helps women in business make more money in a way that's in alignment for them and by creating a business that they love to show up in every day.We discuss some of the most common pitfalls to plague online business owners, why business owners struggle to make money, her simple 3s Framework to grow your audience and increase sales, and more!Time Stamps:(1:00) Our Guest Today Angela(1:35) Stop Overcomplicating Things(4:17) Building an Audience(7:02) Why Business Owners Struggle to Make Money(10:00) The Simple 3S Framework(13:13) Everyday Payday(15:07) Strategy(16:25) Marketing Rhythm(19:20) Sell(21:47) Ask for the Sale(22:38) Who Angela Works With——————————Check Out Angela's Everyday Payday Program at obowner.com/everydaypaydayFollow Angela On Instagram——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Selling mid and high-ticket offers helps online business owners build a profitable, healthy business that allows them to scale and reinvest in advertising, team, and operations.The problem? Many are going about selling all wrong, undervaluing their expertise. How can you sell more with less effort and generate more profit with fewer customers?Meet Joy Bufalini, creator of the Simplify to Multiply® Method, helping women scale their business by simplifying their focus. In her 11 years as an entrepreneur, she's been featured in both O and Entrepreneur magazine as a leader in the business coaching industry.We discuss how to find alignment and balance  in your life and business, why you should hone in one thing, how to re-prioritize after a big life event like parenthood, and more!Time Stamps:(1:16) Our Guest Today Joy(3:36) “What’s Not Aligned for Me?”(6:30) Becoming a Mom and Reprioritizing(9:10) Capitalizing on a Balanced Life and Owning an Online Business(9:54) Finding Joy’s 3 Things(20:52) Honing in on One Thing(25:29) How to Work with Joy——————————Check out Joy’s Free Needle Movers Cheat Sheet at: obowner.com/joy——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Traffic is getting expensive for Online Business Owners. Frankly, it’s harder and harder to compete with the bigger players when you don’t have a big budget. Want to find out let’s show how to never pay for your marketing again? Today’s guest will show you how to make your marketing pay for itself!A multi-award-winning serial entrepreneur, super-nerd and Founder of HelloFunnels.co, our guest today Kate McKibbin’s passion is helping female entrepreneurs fall in love with (and make a ton of money from) simple, proven, Sleaze-Free Funnels! We discuss what a sales funnel actually is and the purpose it serves within an online business, common mistakes when integrating a funnel and why all sales funnels are not the same, how to go from a traditional launch model to an evergreen sales funnel, and much more!Time Stamps:(1:05) Our Guest Today Kate(1:44) What is a Sales Funnel?(3:43) Starting with a Traditional Launch Model(6:21) Common Mistakes When Integrating a Funnel(9:05) Kate’s Journey to Being a Funnel Expert(13:30) Building a Sustainable Funnel(19:26) Tripwire Funnels(23:48) Advice If You’re First Getting Started(26:40) Sell Live First(27:43) Evergreen Sales Funnel Masterclass(29:00) Parting Words——————————Check Out Kate’s Free 90 Minute Masterclass: Evergreen Sales Machine: How to Sell 5+ Programs Every Week - Without Sales Calls or Stressful Launches at https://hellofunnels.co/workshop——————————Check Out Funnel Pro at https://pro.hellofunnels.co and mention the Online Business Owner Podcast for a really cool surprise bonus when you sign up!——————————Check Out Online Business Owner at https://onlinebusinessowner.com

As an online business owner, you’re faced with many challenges including a crowded marketplace, racing to the bottom competing on price, having your funnels copy and pasted and used by other companies, and much more. What to learn how to stand out from the crowd with a unique offer, join the 1%, and avoid the commoditization trap?My guest today will help you do all of those things and more! John is the Founder of The Ideas Lab and has written 3 bestselling books translated into 10 languages. “F**k Work Let's Play” was recently chosen as WHSmith business book of the month.We discuss how to find your super niche, how to avoid being a scanner, feeding your cash cow, and so much more to make you the go-to solution in your space.Time Stamps:(1:18) My Guest Today John(2:13) Why People Struggle to Stand Out(6:03) Defining Super Niche and Photographer Example(11:07) What is a Scanner and Why You’re Not Missing Out(13:15) Feeding the Cash Cow(14:18) How John Stands Out in the Marketplace(23:35) Specializing in Media Asset Management and Identifying Trends(29:57) Sales Funnel Expert Niche Example(33:44) John’s 7 Steps to Making More Money in Your Business——————————Check Out The Ideas Lab and Get John’s 7 Steps to Making More Money In Your Business: https://theideaslab.co/guide/——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Do you desire to write a book but feel completely overwhelmed by the mountain you’ll need to climb while keeping the lights on in your business? Are you lacking confidence in your writing ability or skeptical about how a book will bring you clients and revenue? My guest today has published over 1500 bestsellers IN A ROW and 90% are from first time authors.Dr. Angela Lauria is the Founder of The Author Incubator that helps life coaches, healing professionals, and other online business owners write, publish, and promote their business through books.We discuss the 3 ways to publish a book and why the hybrid model is arguably best for most online business owners, how Angela has been able to take 1 in every 10 readers and turn them into clients for her students, the biggest mistake when individuals choose the self-publishing route, and more!Time Stamps:(1:00) Dr. Angela Lauria(5:06) Pro’s and Con’s of Different Publishing Modalities(10:30) Why The Hybrid Model is Arguably Best for Most Online Business Owners(12:46) Scott the Veterinarian Coach Example(16:12) 1 in 10 Readers Become a Client(16:50) Biggest Mistakes in Self-Publishing(19:49) The Lead Magnet Book Launch(28:08) What’s Been Working Recently(35:06) Recapping——————————Check Out Angela and the Author Incubator at https://theauthorincubator.com——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Online business is experiencing an evolution and the entrepreneurs who aren’t paying attention will sadly be left behind. Today Scott Oldford joins the podcast to share his vision of the future for online businesses and why he’s all in on OnlineBusinessOwner.com.Scott is a mentor, investor, and advisor for successful online businesses. After successfully developing nine companies, Scott has mentored thousands and helped many businesses reach the multimillion-dollar mark.Join us in this episode as we discuss why Scott believes online businesses are set to grow exponentially over the next 5 years, future predicted opportunities and trends in the online business industry, why knowing your unfair advantage is so important, and so much more!Time Stamps:(0:40) Our Guest Today Scott Oldford(1:54) What’s Evolving in the Online Business World(3:21) Achieving Singularity and Redefining How Life is Experienced(6:25) Why Online Businesses Will Grow Exponentially Over the Next 5 Years(12:20) Future Opportunities and Predicted Trends in the Online Business Industry(16:00) Creating Mastery and Your Unfair Advantage(19:10) Online Business vs Coffee Shop Example(27:08) Scott Becoming a Father(35:16) Parting Words of Wisdom(37:38) Our Newsletter——————————Follow Scott on Instagram: @scottoldford——————————Check Out Funnel Pro at https://pro.hellofunnels.co and mention the Online Business Owner Podcast for a really cool surprise bonus when you sign up! ——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Welcome to the newly rebranded Online Business Owner: The Podcast! First, you are not crazy, as we have a new host, Vernon Foster. Vernon is an author, podcaster, and self-proclaimed sommelier of video marketing.  In this quick episode, we want to share what our mission is here at OBO, the importance of transparency when growing and scaling an online business, and why we are against the one-trick pony mentality! Thank you for checking us out, and please subscribe, so you don't miss any future episodes!Time Stamps:(0:55) You’re Not Crazy… It’s a New Host(1:42) Your New Home(1:53) Who is Vernon?(3:03) What To Expect From This Show and Shoutout to Tyler(3:45) What is Our Mission(5:48) The Importance of Transparency(8:28) Anti-One Trick Pony(10:40) Please Subscribe or Re-engage!  Check Out Our Website at https://onlinebusinessowner.com

On today's episode, Tyler is joined by returning guest and friend of the pod, Jereshia Hawk for a solo episode! They're talking about WHAT it means to offer a premium product, HOW to adjust and grow your business to charge more, and the VALUE of personal connections when asking for a larger investment from customers.

On today’s episode of The Online Business Show, Tyler is diving into the three areas of marketing and the three areas of mindset he has  invested the most time and money into in order to grow a 7-figure  business. 

Today on the podcast, Tyler is joined by some other entrepreneurs who get just how important this year's election is. Join Tyler,  Rachel Rodgers, Shunta Grant, and  Melinda K. Martin as they all discuss how being politically active is a non-negotiable part of how we show up in our business and why this year's election is so important.