00:34 Intro and welcome 01:20 Experiential Billionaires 02:51 Hot Dog Eating Champion 03:40 Joey Chestnut 04:32 Traveling the world 6:02 Changes on the Fly 10:14 Be flexible in your expectations 10:43 Growth Mindset 11:40 Having new identities 25:29 Lightbulb Moments 32:12 It's mostly low moments 32:49 We grossly under estimate what could go right 36:18 A farmer in the middle of a field 38:14 Experiential junkies 39:32 Making your life experience rich 40:35 Anti-consumption 41:41 The normal things we put off 44:07 Friendships you foster 45:43 Accountability partners 46:00 The time you have is the most valuable thing  46:49 Your time alone 49:19 Having people there for you 49:37 Living life with urgency 51:09 Near death experiences 52:39 Time is short and the stakes are high 54:21 Most valuable experiences are the negative ones 55:57 Pushing through 56:31 Grittiness 57:19 The cost of Motivation 58:33 The art of being gritty

00:35 Intro00:59 Marcus Collins01:34 Understanding Motivation around our behavior02:02 Influencing behavior02:17 Get people to move02:46 Antecedents to Motivation03:07 No force greater than culture03:41 Culture is a system05:56 Norms vs Culture06:36 A system of system - Raymond Williams08:57 Consumption references10:23 We hold many identities11:50 Signaling identity- social animals13:06 Signaling and Motivation15:38 Sociological impulses to move17:25 Gap in Knowledge- Lowenstein19:19 Hip-Hop culture20:35 Discourse drives cultural change21:07 Culture: a meaning making system23:21 Influencer Marketing28:01 Unmet need creates discomfort31:38 The Brooklyn Nets32:58 Propaganda Theory34:54 Cracking the code36:19 How you see the world38:15 Who are people like me?39:03 Cognitive fluidity41:50 The quiet internet46:03 Taking agency to create what's around me47:13 The value of repetition48:00 Culture can't be an event49:20 Collective effervessence51:57 Cancel Culture56:12 Predictably Irrational - Dan Ariely57:07 Steve Jobs- "make a dent in the universe"

00:34 Intro 01:19 Professor Ayelet Fishbach 01:49 Get It Done - surprising lessons for the science of motivation 02:26 Dopamine release, Crossing off your list 04:11 social psychology - motivation a function of your situation and framing 04:34 Motivation isn't a muscle- it is your knowledge 06:19 no evidence that self-control is a muscle 06:34 some evidence that some people are more motivated than others 08:30 Goals must be intrinsic and fun. Finding value in the way there. 09:10 Keep searching.  09:32 You need to try something a few times to figure out if we enjoy 10:00 The role of mindset 10:29 you either change the situation or the way you think about it. 11:36 Re-framing the world around you for motivation 11:50 For beginners, more motivated looking back. Glass half full. 13:00 Motivation to start and motivation to stick with it 13:37 Middle Problem- the middle part of long-term goals 14:01 Habits- not the same as brushing your teeth 15:01 The cost of motivation. Staying healthy and happy 16:02 Finding the happy way to pursue our goals 17:42 Not focusing on the numbers alone 19:08 Losing weight isn't a great goal. live a healthier lifestyle 20:02 Change your lifestyle and you'll change the content you see 20:54 Having somebody to check in with 21:18 Helpers and community supporting your goals 22:00 Activate your social network 23:38 Long Term goals 26:05 Tradition, motivation, symbolism 27:49 Rewards work 29:18 What makes a good motivational story 30:55 anticipate 31:54 Understand the effort required 33:11 Recruit your resources and prepare 33:26 Have a plan to reduce anxiety 34:21 The dos and easier the don'ts 36:00 Avoidance goals are generally less effective 38:20 Be realistic and don't have unrealistic standards 39:41 Are we setting a standard that is too high? 40:15 Set backs are perceived as failures. 41:09 Come up with a bad idea. Do something awkward. 41:38 Impossible to live a no failure life 42:11 Gratitude and grace 42:27 the benefits of failure 42:47 We are all a work in progress 47:28 It is always a new start or a new beginning47:57 A valuable framework

Chris Gronkowski comes from the “Gronk” family clan which brings to mind an athletic acumen, grueling workouts along with a party hard reputation. Vanity Fair called his family “America’s first family of jocks.” His company, Ice Shaker, offers an insulated, spill-proof, stainless-steel cup for the reusable bot­tle market. He secured Before appearing on "Shark Tank," Ice Shaker bottles were only available in a 26 oz bottle, per its website. The company has since expanded to over 140 bottle selections, selling tumblers, jugs, and sports bottles in a variety of sizes. Guest Shark Alex Rodriguez and Mark Cuban both invested into Ice Shaker, where Rob Gronkowski later bought Rodriguez's stock in the company as it was thriving from their expansion into retail in The Vitamin Shoppe, GNC, and Lifetime Fitness locations. Chris co-owns three businesses with his four brothers: InSite Media Services, which manages Rob’s brand and nego­tiates all his sponsor deals; Gronk Bus, which leases two party buses in the Bos­ton area; and Gronk Nation, an online promotional vehicle for the family. He focuses on applying strategies from football and applying them towards business on a daily basis. He spends alot of time learning from past experiences and successes to make the ice shaker successful. Some takeaways are: Taking success from on the field to off the field and translating it to business strategies. Sports teaches you how to be smart and com­petitive, how to lose together and then rebuild and win together 00:30 Intro 08:06 Shameless Plug 02:23 Welcome 02:45 Buffalo, New york 03:45 Putting it all on the line 04:07 Internal drive 05:15 The value of a dollar 05:56 Two for six years 08:13 Building a business 10:05 Amazon 11:46 Learning from our mistakes 12:17 Bad Hires 15:24 Making the team 15:45 Delegating 17:17 Training 18:19 Hospitality in the DNA 19:30 Mission 20:00 Fullback 21:32 Training people to adapt 22:18 a dying breed 22:43 Shark Tank 23:07 50 X 24:50 Putting you out of business 24:14 The Pitch 26:09 An undrafted rookie 26:57 Mr. Wonderful 28:32 Working for no salary 32:07 A great team 33:03 Calendar 34:58 Not compromising 39:57 Accountability partners 41:41 Relentless pursuit of excellence 45:21 Constant distraction 47:01 Turbulent times 49:19 $500 per pound per day 50:10 Mental and physical grind 57:33 Incentive for Motivation 58:09 Team Goals

00:45 Intro 01:23 Friendship 01:50 seeking out challenge 02:16 Failure between air quotation marks 03:26 Impact 03:56 What does failure mean ? 04:54 Failure in the eyes of whom ? 07:26 Reframing 08:44 Learning for next time 09:49 Processing disappointment 10:51 Context 12:02 Celebrate the positives 13:13 Trail running vs Marathon racing 15:00 Doubt as a bond 16:54 No mans land 17:56 The power of community 20:39 Dropping out 24:29  Wasn't this about pacing? 24:53 The journey as the destination 27:30 Creating your own pace 28:00 Making less mistakes 28:58 Pacing with purpose 30:30 Respecting culture 31:20 Remembering why you started 32:09 Two points of gratification 34:20 Quitting 36:38 You didn't quit, you went as far as you could go 37:05 Finding gratitude 37:45 Agree to disagree 39:09 Positive intent 39:56 Thinking differently 40:40 Appreciating the views 41:49 Stay Motivated!

00:36 Intro 01:11 Michelle Sutter- VP of Sales Holland America 02:26 Life at Sea 02:39 British Columbia 03:38 Translating 04:12 I never sold 04:57 It isn't selling if you are sharing stories 05:32 The intersections of dominant themes 06:50 Tell a good story 07:48 A series of different stories 09:00 Aspiring for higher levels of leadership 09:31 Storytelling as a visual tool 09:56 Becoming the leader you never had 10:41 Managing vs Leading 12:38 Understanding the team members you are in service to 13:03 You're a Motivator 14:06 Building Culture 14:42 Snacks 15;30 Everybody Matters- Bob Chapman 16:44 Growth Mindset 18:05 Thinking Differently 18:22 External innovation 18:57 Work Human 20:12 Implement tangible takeaways 21:33 Clear intentions 22:07 A Cultural shift 22:52 Resistance 23:15 A learning circle 23:50 Carole Dwight- Mindset 25:25 Don't bring business cards 26:32 Making Connections 28:13 What would i do differently 29:58 Lack of self-awareness 30:19 Unintended consequences 32:02 Negative events with possible outcomes 32:30 The happiness advantage 34:20 Infinite positivity 35:33 A habit towards gratitude 36:35 Opportunity 37:29 Embracing change 37:57 Broadcasting happiness 39:56 Books as wine 40:29 The power lead 42:31 Fact checking 42:59 Contagious optimism 44:22 Rainbows and unicorns 46:13 Staying anchored 46:27 C.A.R.E 48:10 Personal Advisory Board 49:24 Ruffle some feathers 50:09 Radical shift

00:34  Intro 01:01 Fireside Live 01:15 Arrive at Happy 01:24 Chief Happiness Officer 01:54 Tia Graham 02:37 A happy childhood 03:34 Choose to be happy 03:50 Three bad years 04:02 You can choose happiness 05:14 Balancing 05:55 Changing your thinking 06:19 The actions you take 06:49 Intention vs Attention 07:02 Space for three things 08:54 Rainbow colors 09:34 We allow work to fill our spaces 10:18 Work vs Anxiety 12:13 Leaders impact families 14:36 Life work integration 17:13 Honoring 18:52 It's not about hours 19:54 Privilege 21:00 Data and Productivity 23:22 Big Brother 25:27 Seasonal Happiness 26:10 Part of, not separate 26:54 What's your name, what do you do 27:54 Contagious emotions 30:08 Mirror neurons 31:11 Ripple effects 31:23 Negativity bias 33:40 Not designed to find joy 38:25 Helping other 39:24 Vacation days 46:03 Opening your eyes to travel 46:44 Investing in experiences 47:22 Hedonic treadmill 48:02 The progress principle 50:39 Motivation with a shot of dopamine 53:29 Atomic Habits 53:44 Remember you are mortal

00:35 Intro 01:31 Denise Russo- Head of Enablement- SAP 02:34 Welcome 02:48 The Tabernacle 03:10 FunkJazz Kafé 03:51 Retraining the brain 04:22 Olympics, Atlanta 04:52 Planet Hollywood 07:32 Music and Art 08:04 Arrested Development 09:10 Soundtrack of our lives 11:03 Music and Hotels 12:12 Rewire the brain 13:11 Vibrations 13:47 Pharrell Williams- Happy 15:00 Playing the Clarinet 15:28 Music Business 16:02 University of Florida 17:10 Michael Green- Recording Academy 18:06 Were my motivations wrong? 19:20 Motivated 20:18 Managing a large team 21:12 Lyrics to songs 22:25 Fear of Loss or Desire to gain 23:41 Low vibrations 24:17 Tranquility 26:06 Intentions 27:19 Sound Baths 28:27 Nuach 28:55 When you're on time 29:40 Can't get time back 30:14 A minute to arrive 30:29 Switch tasking 31:40 Miles Davis 35:15 Run of Show 36:34 Start with What then Why 37;17 A call to action 39:48 A waste of time 41:39 Rest In 42:52 Ikigai 44:10 Pathways to tranquility 46:21 Worship 47:30 Dissonance or Congruence 49:21 This is Us 51:43 Coach Pat Williams 53:10 Never look back...

00:35 Intro and welcome 01:09 Michelle Edgar- Head of Partnerships LiveXLive 01:31 Re-inventing yourself 02:11 Northwestern 02:49 Los Angeles and the Entertainment Industry 03:15 Finding a new me, the inner athlete 03:50 Passion for music 04:30 Few regrets 06:14 East Coast vs East Coast 07:30 Age and stage of life 08:50 Women's Empowerment 09:26 Why do you make time ? 10:20 The XX Project 12:43 Finding Motivation 13;03 The discipline of a concert pianist 13:49 Follow the music 14:40 Being curious, Being Open and Learning 15:26 UCLA Law Degree 16:00 Running towards a life force 17:23 Losing a parent 18:46 A different perspective and a new set of tools 19:54 An investment in myself 20:38 Ask your support system 21:18 Self-Love 21:31 Figuring out your end goal 22:56 Embrace your passions 24:07 Soledad O'Brien 25:18 Lose 30 pounds 26:48 Not being too proud 28:33 Tomorrow becomes the day after 31:31 a mile a day 32:01 Hungry to see other like minded people 32:58 Just one step forward 33:39 A glimmer of hope 34:28 It's not the age, it's the stage 34:44 Seeing improvement 36:57 All-American 38:44 Group run... 39:30 Commitment - a key ingredient to Motivation 41:28 You train all day for a few seconds 42:21 Procrastination 46:41 Polish 47:23 Immigrant mindset 48:31 Balancing it all 48:44 Sleep 49:07 A morning person 49:41 Adjust your systems 52:02 Companies that accept all of you 52:33 Dedication, Perseverance, Commitment... Breathe

00:45 Intro 01:35 Scott Miller- Author 02:29 Colossal understatement 03:16 I left my job 03:48 19 Books 04:19 Go where the love is... 05:09 Tsunami of turnover 06:04 Disrupt Yourself 06:52 Find a new audience 08:03 When do you know you are ready 08:30 Fearless but reckless 10:08 When to plant and when to harvest 11:22 Don't let yourself be disrupted, disrupt yourself. 12:41 Fire yourself 13:00 Personal Brand 14:14 You are responsible for your career 16:14 Feedback is a gift 17:17 A lack of self-awareness 17:51 Recruit and Retain talent 21:58 Emotional Intelligence 24:42 Courage 25:06 Pre-Forgiven 28:52 Inspiring and Motivating environment 30:52 A servant Leader 31:22 Be a Genius Maker 34:04 Emergent Strategy 36:20 we are all in the same storm, we are not in the same boat 39:23 Whole life 40:16 Check-in, don't check on 42:39 You can treat people differently but fairly 48:18 Friending Up 52:05 Marketing Mess 53:57 Kill or be Killed or Win-win 60:00 Master Mentors

00:54 Intro 01:34 Amanda Baldwin, Supergoop 02:14 A turbulent time 02:57 The sun is still shining 04:29 Gratitude vs Guilt 05:32 Personal learnings 06:09 Where there's a will there's a way 06:26 Mental choices 06:38 Thrive vs Survive 06:52 Importance of leadership choices 07:41 the importance of small choices 08:26 Scott Miller - Management Messes 09:41 Work from home 10:05 We love big decisions 10:21 Deciding to Win 11:25 Get your head in the game 13:05 Being a parent was . agift 14:02 What I can control 14:24 Poised to Pounce 15:10 Sustaining the mental shift 15:57 This is a marathon 16:20 Pressure is a privilege 17:38 Leaders don't have all the answers 18:46 Nothing happens in isolation 20:15 Brands are people too 21:18 No right or wrongs 21:59 Trust to not have the answers 22:35 Energy, Smiles, Laughter...the right indicators 23:37 We sell sunshine 24:15 How are people going to feel 25:43 Work is a collaborative effort 27:36 Never take anything as final 29:43 Subtle cues 31:45 Emotional investment 32:34 Just listening and giving space 37:17 Looking for the macro 37:59 Responding top what you don't want to hear 39:44 Honing in on skills 41:30 Listen before you speak 41:57 Feedback is a gift 43:50 Self awareness 45:34 Team dynamics 46:57 Leading a group of leaders 47:33 Getting out of the way 48:20 Ignorance can be bliss 49:56 Morning run 50:42 Processing without inputs 51:47 Re-tooling 53: 17 Learning to juggle 55:28 Find what you naturally love then do more of it 59:11 Leadership style is about adjusting to individuals 59:56 If you want to make everybody happy, sell ice cream 61:00 It's lonely at the top 63:00 A coach and a leader 63:44 Re-apply...sunscreen. 66:00 The best is yet to come. 67:00 Change is gonna come.

00:35 Intro and Welcome 02:02 Partner, Investor, Software, Winery, Restaurateur, Blockchain, Philanthropist 02:21 Entrepreneur- creative thinker, logic driven 02:59 If everyone is running to the left, I'm running to the right 04:30 Brian Benstock 05:07 It's easier to climb Mt. Everest than it is to live up there. 06:20 Did they check the box? 06:47 You need to have a mission 07:40 Finding the right people 08:37 High expectations 09:42 You can't be high energy at work, and lethargic in other areas. 13:21 Hospitality: each touchpoint is an opportunity 13:32 I go out every day in the hope that I leave everybody better than I found them 14:19 You have two choices 14:54 Everybody just got an upgrade 16:03 Investment in the long term 16:32 Good problem solvers 17:01 Empathy 18:03 Merely a transaction 19:04 Live and let live 20:45 Everybody is going to sleep X amount of hours 21:10 The hours in between you are either making money or spending money 22:42 Patience, discipline, empathy 23:08 Take a seat at the bar 23:41 What's your story 26:30 Biz Dev vs Sales 28:25 Whatever's on your inside comes out 28:30 Authenticity above all 29:59 Childlike qualities 30:43 Curiosity create Motivation 31:18 Rejection 32:26 Attraction vs Action 32:47 Irrational optimist 33:04 We don't get what we want, we get what we expect 34:31 Environmental Factors 36:38 Recapture, Retain ,Relive your youth 38:34 Dress for success 38:50 Fake it until you make it 44:53 Raising philanthropists 47:06 Inspiration will get you off the sofa, motivation will make you do something...commitment

00:36    Welcome 00:52    Jason- Morning Brew 01:22    Connecting Dots- Michigan 02.07    Tom Brady 02:22    Duncan Robinson 03:04    Connecting the Dots- the same group 03:35    Background 04:11    2008 Graduated then Yahoo 04:32    Thrillist then Live Nation 04:48    MediaLink then Morning Brew 05:25    Michigan Connection 05:25    CRO 06:42    Growing from 3 to 35 06:52    Email Company vs Newsletter 07:59    Delivered Media- 1 to 1 08:30    Law of Attraction vs Action 09:10    Trust 10:20    The Evolution of Media Companies 11:06    Dynamic Networking 11:54    Collecting Dots 12:51    Collecting Experiences 14:14    Meaningful Conversations 14:40    Being more intentional 15:11    Chance favors the prepared mind 15:53    E.O.S Model 16:33    Traction 17:34    Three Uniques 20:12    Thriving during the pandemic 21:24    Hiring solves a lot of problems 22:49    Culture fit vs Culture Add 23:06    Curiosity as a core value 23:54   Mapping against kindness 24:18   Not just hiring for the now 25:00   Building Culture 27:40   Purpose and Mission 28:54   Constructive Tension 29:47   Embracing growing pains 30:28   Multi-dimensional empathy 34:21   Motivation and Tonality 35:06   Rise and Grind 36:21    Fun 37:07    Carpe Diem 39:54   2.7 M 40:15   Quantity of Quality 42:43   Gamestop, Elon Musk and Bitcoin 44:22   How do you stay Motivated 47:17   It's been hard 50:51   When the words match the actions.

TalentX is a 360-degree talent development company, where they focus on digital creatives - specifically on TikTok and Youtube. Josh Richards, a TikTok star with over 16M followers, and Michael Senzer, head of TalentX’s business development join us to discuss why these are such coveted platforms and how brands could get value by bridging the gap with products/experiences and some of their featured talent. In this episode of Motivated our guests talk about the responsibility that comes with celebrity, navigating social media and Tik Tok specifically, the creative process, working with brands and hacking the algorithms while staying Motivated and being authentic. Why Motivated? 3:56 Motivation Advice from a Tik Tok celebrity 4:28 With power comes Responsibility 5:00 Tweaking your message during Covid-19 6:05 Work-life and home-life 6:45 Musicly to Tik Tok for Brands 7:30 Zoom as a Verb 10:35 Josh describes Tik Tok to an Alien 11:30 The For You page algorithm 12:19 Not a Prefect Equation 14:26 How should brands engage with Tik Tok 15:10 Trust the creative process 17:16 Hacking the algorithm 22:00 30-50 million views 24:00 The death of Vine 25:53 Creating and inspiration 27:00 Go, go, go 29:28 The next Myspace? No Fear! 30:19 Sway House 32.16 A safe place 34:30 Sponsorship 37:00 Anything you’re not proud of 38:07 Don’t be a walking billboard 42:00 Working together 45:28 Staying Motivated 49:05

Beyond excited to release our first episode of Season 2 of Decision Makers with Andrew Eis who is the VP of Marketing of by CHLOE (a plant based fast casual eatery). He's one of my favorite marketers who is willing to share all and we deep dive discussing marketing initiatives, data and investing in resources) Ping me on Linkedin or instagram @daliastrum with your favorite part and takeaway from this episode! Topics from Today's Episode: 02:50 | The value of data 09:15 | Don't do things just for the sake of doing them 11:03 | When interviewing, how many ideas should I give away? 15:02 | How do you understand the need and frequency for opening new locations? 21:58 | Strategies to assess data points from sampling initiatives 24:00 | Make something special memorable not just from a food perspective but also from a t-shirt perspective 24:48 | Investing resources in localization + personalization 27:05 | Collaborating with local businesses 28:33 | Amplifying field marketing efforts with paid social efforts 33:46 | You need the confidence to communicate an idea so the room understands exactly what they need to know through dialogue and conversation

This podcast was during Women in Luxury hosted by Luxury Daily where we spoke with Deborah Calmeyer from Roar Africa. We discussed what motivated her to take a hobby and turn it into a business, how her company stands out from her competition, and making sure that your social media aligns with the voice and messaging of the company.

We spoke with Pablo Henderson, the Global Marketing Director at W Hotels Worldwide, about how his marketing team focuses on the connection between the authenticity of the stories and the guest experience. He discusses how music sets the mood and theme of their hotels by embracing cultures and history. They do this by curating local artists and talent to elevate the overall guest experience.

This episode was recorded during The Lead Innovation Summit at The Brooklyn Expo center. We spoke with New Store and were joined by the Chief Marketing Officer, Phil Granof along with their VP of Sales, Tony DiPaolo. They truly work as a team and live by the philosophy that the best marketers have done sales in the past. They discuss some best practices on how their teams work together.

We spoke with Former finance pro Ben LeBlanc who had an epiphany during his past work life which led to his food startup, Good Stock Soups.  He's a Louisiana native, who he has always loved to cook and eat and wanted the soups he was used to at home but couldn't find quality versions of in New York City. This motivated him to launch Good Stock soups and we discuss strategies on how he has utilized traditional as well as digital forms of marketing in addition to partnerships to increase sales. Don't forget to subscribe and follow us on instagram @onequestionxyz and linkedin for updates and new podcast releases.

This episode features Elana Drell-Szyfer, the CEO of ReVive Skincare, where we podcasted live during Women in Luxury hosted by Luxury Daily. We spoke about trends and best practices within the luxury skincare industry.

This episode featured Mina Fader, who is the Managing Director at the Jay H Baker Retailing Center of The Wharton School. We discussed different layers of strategy that goes into marketing a program, the value of creating a strong network for students currently enrolled as well as alumni and some success stories. Make sure you subscribe and follow us on instagram.com/onequestionxyz for podcast updates.

We spoke with Kelly Markus who was most recently the VP of Experiential at Refinery29 and is now the CVO of Hunters Point, where she works with companies including Apartment Therapy and Lippe Taylor. "The how you do the work is just as important as the why in the final event production aspect" We discussed how she learned to create original IP, how to market it as well as build multiple revenue streams. Make sure you subscribe for updated episodes and connect with us on instagram for insider info @onequestionxyz

This conversation was a live podcast, which featured Lindsay Hubbard, the President of Hubb House PR and Terence Tubridy from In Good Company Hospitality. We discussed trends within the Hospitality Industry, the value of social media + digital marketing as well as the concept of applying strategies within the Hospitality Industry to other verticals.

During this #womeninluxury mini podcast, we spoke with Patricia Clark, who is the Senior Vice President of Ipsos Affluent Intelligence. They are a global research company and they focus on data points that support purchase decisions. We discuss marketing, their use of big data to develop marketing strategies and the value of creating emotional impact through storytelling. We also discuss the concept of affluencers and what impacts their purchase decisions.

This is another mini session during #womeninluxury conference hosted by Luxury Daily. We chatted with Missy Tannen, who is the Co-Founder and President of Boll & Branch. They are the world's most fair and transparent luxury linen company.  We discuss launching a company, evaluating the product sales opportunities within the space, direct to consumer strategies (as well as opening a store-front), communicating brand messaging to your customer along with additional marketing strategies.

This is part of our Women in Luxury mini series, that was hosted by Luxury Daily. This episode features Alison Bringé, the CMO of Launchmetrics and we discuss the value of awareness as well as an interesting algorithm that they created to measure influence on social media.

We spoke with Carlie Clough, who is the Director Of Partnerships from Sampler.io, which is a direct to consumer sampling platform and how people want to try before they buy. Essentially, dating brands before fully committing.

We spoke with Greg Galant, CEO of Sawhorse Media which includes Muck Rack and The Shorty Awards. We chatted about: Voting with a tweet Trending on Twitter Being too early to market Getting 400 people to attend an event that accommodated 300 people How one business provides lead gen for the other business Start small and build to support growth SEO + inspiration strategy from The Shorty Awards Website Don't wait til the last minute to print the script Find audiences + build relationships Also, don't forget to register or tune into the 11th Annual Shorty's Awards (an 800 person event), this Sunday - May 5th 2019

This is the last mini session of our NRF (National Retail Federation) podcast series, we ventured out of the studio and took our podcast on the road. We stopped by the Jacob Javitz center and spoke with Ana Serafin Smith and Thomas Jordan about some marketing strategies that motivate attendees and vendors to participate in NRF.   Some topics we discussed include: What motivates attendees to join large conferences? Segmenting audiences from students to industry professionals How content creates an opportunity to drive attendance and positive sentiment Struggles behind the scenes with conference production Dealing with growing pains from a logistic standpoint

This episode we speak with Julia Haber from wave who had an idea in college about how to connect brands with college students.  WAYV provides brand partners with unique spaces to engage with college students who primarily focus on fashion, technology and other sectors.  She discussed how she pitched companies like AT&T to collaborate with on her in person pop-ups, while growing her business from interns to hiring full time employees.  

This week we spoke with Lauren Mayhew, who's a singer, Dj, actress and content creator and influencer. She shares some valuable collaboration strategies, best practices on how she works with brands and also how she discovers other influencers that she wants to works with.

This was a live OneQuestionXYZ episode during #DMWF at The Javits Center, we met with Bob Monek who is the Executive Producer of Digital and Social Media at Disney's ABC. He discusses the inner workings around how they discover and distribute content. We also discuss how a multimedia company functions and some perspectives around branding, marketing and sales and how they are interconnected.

This episode features Rick Helfenbein who's the CEO and President of the AAFA, the American Apparel and Footwear Association. They represent world famous brands and they fight for them on the hill everyday. They talk about public policy and the political voice of the Apparel and Footwear industry.

In honor of world water day - we spoke with Chris Schortgen from 100forall.org. They are launching their #notaninfluencer campaign to focus efforts and awareness on raising funds for a million days of clean water to those in need. Please support this campaign by going to spot.fund/notaninfluencer

This is the second mini episode of our NRF mini series. We spoke with Mike Futch who is the president of Tompkins Robotics where he created a show stopping display to make robotics more attainable to SMB’s. They were able to highlight that  it's not that difficult to implement technology.

This is the first of our NRF podcast series, we ventured out of the studio and took our podcast in the road. We stopped by the Jacob Javits convention center and spoke with Payton Aragon from Discount Bandits about some marketing strategies that they utilize to get people to stop by their booth during trade shows.

'Our first client as an agency was Boxed, we went up against 15 of the biggest agencies. We weren't an agency before but we had a track record so we went in there and did things completely differently and their mind was blown." Patrick Peters  Patrick is truly a rockstar  He's currently the CMO of Jump450, full service performance agency, help clients scale their campaigns profitably across all the major traffic sources. On this episode, we discuss how his company started working out of Alley and how they have evolved: His team's entrepreneurial mindset has supported their learning and pivoting initiatives Their creative pitching styles and how they stand out from the crowd to secure large deals Thought leadership leads to lead generation The value of empowering your employees to focus on personal branding Their internal incentive structure  Showing your employees that you value them and their mental health They also put up their own money and spent $500,000 to understand how google display prospecting would work. This is possibly one of my favorite #onequestionxyz episodes