On the first episode of 2024, guests Kevin Goodwin, VP of Performance Marketing at New Engen, Inc., and Bianca Bradford, Director and Head of North American Agency at Meta, delve into the world of digital marketing with a focus on the power of Reels. They share valuable insights on leveraging Reels for enhanced engagement and digital marketing success.   Key Takeaways:   (01:23) Kevin introduces Reels as a crucial digital marketing tool. (03:47) Bianca discusses the algorithmic benefits of Reels. (05:31) Trends in user engagement with Reels. (08:15) Success stories from brands using Reels. (10:42) Strategies for creating effective Reel content. (13:57) Measuring Reels' performance. (16:20) Future of Reels in digital marketing. (18:45) Q&A session addressing listener queries.   Resources Mentioned:   New Engen’s Website   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  

On this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They explore its profound impact on digital marketing, highlighting Reels as a pivotal tool for driving Direct Response results through immersive short-form video content and consumer engagement.   Key Takeaways:   (04:09) Differentiation in using Reels for branding and advertising. (06:37) Adapting stories creatively for Reels. (07:26) Progressing into the language of Reels. (08:47) Explanation of product level video by Christine Lu. (09:36) Gamze Yılmaz on testing product level video. (11:36) Integrating product level video in BAU. (17:26) Testing video and images in product level video. (18:30) Tips and tricks for using Reels effectively. Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  

Edlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia.    Key Takeaways:   (02:34) Attention as a questionable metric in advertising. (03:27) The significance of fleeting ad exposure. (04:24) Short ads can be effective. (04:40) Long-term impact of advertising over immediate sales. (07:45) Overlapping mental and physical availability for brands. (08:39) Frequent, concentrated ad exposure strategy. (13:32) Poorly-targeted advertising. (16:12) The need for more creativity in advertising. (17:30) AI's potential role in marketing. (19:17) Advertising as a long-term investment, especially during recessions. (23:45) Advice for marketers: Be open-minded and skeptical.   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.   Resources Mentioned: ”How Brands Grow: What Marketers Don't Know” by Byron Sharp   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  

In an exploration of AI's influence on business operations and customer interactions, Cristina Fonseca, VP of Product at Zendesk, and Shadi Copty, Senior Director of Business Engineering at Meta, discuss the future of AI in the corporate landscape.    Key Takeaways:   (04:38) AI existing “off the shelf.” (09:04) AI's transformative role in customer service. (12:18) Initial skepticism faced by agents when introducing AI. (14:32) How AI assists new agents in remote working environments. (20:21) Using AI to enhance user experience. (21:04) Challenges in transitioning technologies to customer interfaces. (21:40) The irreplaceability of deep thinking in professional realms. (22:01) Future prospects of AI integration in daily operations. (22:27) AI as a ubiquitous technological tool in the near future. (23:30) AI's evolving role in shaping human and business interactions.   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.   Resources Mentioned:   AI at Meta   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  

We’re living through times of great technological change, with emerging trends like AI shaping the way businesses and marketers operate on just about every level, and CTOs must be ready to adapt to these rapid transformations.   On today’s episode, we’re joined by Lauri Tarkkala, Chief Technology Officer at Smartly.io. We talk about:   - Lauri’s career path and where he is today. - A typical day in Lauri’s life as CTO. - The potential of AI in the fields of technology and marketing. - Using AI in targeting and measurement. - Measuring the impact of advertising in a world where privacy is a key concern. - Tech solutions to challenges around incrementality. - Lauri’s approach to fostering innovation in his teams.   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  

On today’s episode, we’re joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International   We talk about: - Wes’ background and what led him to his current role. - How direct-to-consumer (DTC) marketing brings brands and customers closer. - Some exciting ways Mondelēz International is using DTC to connect with its audiences. - What are some of the biggest challenges facing marketers today? - Thinking about privacy and security in a new era of digital marketing. - How Mondelēz International is thinking about performance marketing. - How Meta’s platforms can help with performance marketing. - Predictions for digital commerce over the next decade.   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.       #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

On today’s episode, we’re joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today’s advertisers.   We talk about:   - What exactly is AR? - How can people discover and use AR? - How AR storytelling has evolved. - The importance of interaction when it comes to AR. - Using Instagram Reels in storytelling.   Resources mentioned: Instagram Reels Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.    #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  

Today’s podcast features a talk from Jake Bailey, Senior Director, Head of Industry and VC Partnerships at Meta, which covers:   - Performance 5 — five data-backed strategies to help marketers maximize performance. - How these five pillars have evolved and been refined. - The importance of account simplification. - How advertisers can succeed with automation. - How Meta’s Advantage tools can help tap into the power of automation. - How performance marketers have achieved great results with Advantage+ shopping campaigns. - Why creative differentiation is so important. - Using customer data and measuring results effectively.   Resources mentioned: Performance 5 About Advantage+ shopping campaigns #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium. 

Today’s episode features  Matt Steiner, VP of Monetization Infrastructure, Ranking and AI Foundations at Meta. Matt discusses the impact of AI on performance marketing, how it works with Meta’s tools and what the future holds.   Matt talks about:   - Meta’s history of using AI and some recent changes. - Meta’s foundational AI infrastructure and technology. - Understanding Meta’s AI models and how they help marketers. - AI modeling and AI-powered ad experiences. - The power of Meta’s Advantage+. - Meta’s commitment to using AI ethically. - Exciting new Meta AI features on the horizon.   Resources mentioned: About Advantage+ shopping campaigns   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.    #innovation #technology #genz #metaverse  #socialmedia #socialmediamarketing  

On today’s episode, we’re joined by Simon Whitcombe, who leads a portion of Meta’s North American sales team, and Vatsal Mehta, Vice President of Business Engineering at Meta.   We talk about:   - Some key business updates across Meta’s platforms. - How Meta users can ensure they get the most out of Meta’s tools. - Brand advertising and how it works with performance marketing. - Key trends in omnichannel marketing. - How advertisers can continue to drive great performance in a more privacy-focused world. - How can CMOs prepare their teams for more innovation in the future? - The future of marketing agencies as AI becomes more powerful. - How marketers can start building their AI capabilities. Resources mentioned: https://ign.com/ ChatGPT   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium. 

On today’s episode, we’re joined by Clive Henry, Director of ISV Partnerships at Adobe, and Jennifer Downes, CMO of Global E-Commerce at Lenovo. They’re here to talk about the evolution of advertising and a powerful new integration from Meta and Adobe.   We discuss:   - How the advertising industry is evolving. - Meta Conversions API tool and how it works. - Adobe Real-Time CDP and how it works alongside Meta to support advertisers. - How Lenovo is using Meta Conversions API at scale. - How Meta Conversions API and Adobe Real-Time CDP help improve performance. - Some key metrics from Lenovo. - Some of the insights Jennifer learned from this integration.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium. 

On today’s episode, we’re joined by Cristina Marinucci and Ana Golubovic. Cristina is the Global Head of Shopper - Sr. Director, Insights & Analytics at Mondelēz International, a multinational confectionery, food and beverage company. Ana is a designer at EyeSee, a full-service agency that works with consumer packaged goods brands, media, tech and healthcare companies.   We talk about:   - Some of the main issues consumer packaged goods companies (CPGs) are currently facing when it comes to online marketing. - Meta tools available to companies to help address these issues. - Mondelēz’s marketing approach across different channels. - How Meta platforms help customers comfortably purchase online. - The importance of trust and authenticity online. - How EyeSee and Mondelēz use data insights to inform their future strategies. - Trends that could dominate the future online market.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium. 

On today’s episode, we’re joined by Ralph Burns. Ralph is the founder and CEO of Tier 11 and the host of Perpetual Traffic, a podcast about acquiring leads and sales for your business through paid traffic.   We talk about:   - Ralph’s background and how he got started. - The value of short-form video vs. paid media. - When does a short-form video become long-form? - Some powerful formulas used in video marketing. - How to use the call-to-action in short-form videos. - Ralph’s advice for people getting started with short-form video content. - The most effective way to produce short-form videos. - How to use audio in short-form videos.   Learn more about Ralph’s company, Tier 11, and how they’re using short-form video to grow businesses of all kinds.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing  

Today’s episode is the third in a three-part series where we share interviews and conversations from this year’s International Women’s Month event.    Nicola Mendelsohn, VP of Global Business Group at Meta, is here to chat with actress and singer Danielle Brooks, best known for her role in Orange is the New Black and HBO Max’s Peacemaker, along with numerous other accolades.   We talk about:   - Danielle’s career and the wealth of different roles she’s played. - Danielle’s upcoming project, playing Sofia in the musical adaption of The Color Purple - Black Women on Broadway, the movement Danielle co-founded, and what it does. - How being a mom is influencing Danielle and her work. - Women that have influenced and inspired Danielle. - Danielle’s advice for women in the room. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing

This is the second episode in a three-part series where we share interviews and conversations from this year’s International Women’s Month event.    In today’s episode, Sam Stetson interviews Amanda Phingbodhipakkiya and Marley Dias. Amanda is a multidisciplinary artist, educator and activist whose work examines the unseen labor of women and affirms the depth, resilience and beauty of communities of color. Marley is an author, advocate and executive producer.   We talk about:   - Amanda’s 2021 Public Gardens exhibition in response to the wave of anti-Asian hate crime. - The importance of art in fostering belonging. - Marley’s early experiences with books that failed to represent women. - How both Marley and Amanda have been empowered and supported by their communities. - The importance of curiosity and always learning. - Why women are key to social change. - What gives Amanda and Marley optimism for the future.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing #IWD  

On today’s episode, we’re joined by Jacs Wyatt, who is the MX Head of Social Media at Samsung Electronics America. Today, we’re going to talk about creators and the key role they play in driving customer engagement and conversions for businesses.   We talk about:   - How to define a creator. - Why supporting the creator economy is so important for Samsung. - What is the Team Galaxy Program? - Samsung’s partnership with Meta on their upcoming Galaxy Creator event. - How Samsung helps creators turn passion into profession. - How to ensure alignment between creators and companies while preserving authenticity. - How Samsung is using Meta in their creator strategy. - Some up-and-coming trends among creators. We can’t wait to be part of the Samsung Galaxy Creator Collective, March 21-22. For the first time, we’re joining this unique event designed for creators, by creators. We’ll be sharing insights and advice to help accelerate their goals of turning their passions into a business. Stay tuned to access the event livestream https://www.samsung.com/us/explore/brand/galaxy-creator-collective/   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

  Today’s episode is the first in a three-part series where we share interviews and conversations from this year’s International Women’s Month event.    In this episode, Nicola Mendelsohn, VP of Global Business Group at Meta, starts off the panel with a great introduction, defining and discussing the challenges women are facing since the pandemic affected the timeline set for progress, and what we can do to enable us to push forward. In the first part of the series, Judy Toland, VP of Global Customer Marketing and Head of Office at Meta Chicago, interviews Aayati Dash Kar — who at the age of just 10, is already the Co-Founder and Creator of Queendom Metaverse and the Assistant Creative Designer of the book; LEADhER.   Here’s what to expect:   - An introduction from Nicola Mendelsohn about the challenges facing women in 2023 and what to do about them. - Why women deserve equality. - Some of Aayati’s personal experiences. - The LEADhER book, what it’s all about and some lessons Aayati learned from the creative process. - Women who have inspired Aayati. - The Queendom Metaverse, how Aayati came up with it and what it does. - Some of Aayati’s poetry. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing  

On today’s episode, we’re joined by Brandon Brown. Brandon is the CEO and Co-Founder of GRIN, Inc, the pioneer behind the world’s first Creator Management platform. Brandon is here to talk about the key role of creators in driving engagement and providing valuable content to their communities, and what that means for advertisers.   We discuss:   - Brandon’s background and his journey to GRIN. - The difference between influencers and creators. - How brands can take advantage of creator management if they’re new to it. - Switching from TV advertising to a more influencer-driven approach. - Getting started with influencer marketing without large financial risk. - Some general best practices around influencer marketing. - The risks of associating your brand with a separate individual, and how to mitigate them. - How the creative space looks set to evolve in general. - Brandon’s biggest lesson when it comes to working with creators.   Learn more about GRIN and their work here.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing  

In today’s episode, we’re joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They’re here to dive into the idea of performance and attribution, and a ton of connected questions. We talk about:   - How digital media has changed over time and how companies like Acorns have had to adapt. - How to choose measurement tools and methodologies in a privacy-centric landscape - The resurgence of media mix modeling (MMM), and how it fits with attribution testing - Acorns’ success testing private lift and plans for continuous measurement in the future - Advice for advertisers getting started on their own journey with measurement and attribution.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.

On today’s episode, we’re talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired by Meta.   We talk about:   - The growth of messaging as a preferred form of communication.  - The shift to business messaging and what it will mean for companies that adopt it. - Cultural and global trends around how business messaging is evolving. - Why businesses should embrace messaging now and not later. - Customer expectations around business messaging vs. traditional channels. - Advice for companies experimenting with business messaging. - The most important concepts to keep in mind when adopting business messaging.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.   

On today’s episode, we’re joined by Cassidy Lavin, SVP of Innovation at Smule, Inc., and Alex Watt, Strategic Partner Manager for Developer Partnerships here at Meta. They’re here to talk about how businesses like Smule are seeing growth from investments in video and how new Meta products can make this easier.   We talk about:   - How the rise of short-form video is impacting different industries. - The importance of audio in short-form video compared to traditional video content. - General best practices for short-form video content. - Weighing up the challenges of the cost of producing video against wanting to be relevant and authentic. - Some new Meta tools to help developers and content creators. - What big things are coming next in the video space?   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing Keep up with the latest about Reels products from Meta’s Developer Blog. At Meta, we’re always searching for new ways for technology to drive your business forward – like Sharing to Reels. Learn more here.

On today’s episode, we’re joined by Cassidy Lavin, SVP of Innovation at Smule, Inc., and Alex Watt, Strategic Partner Manager for Developer Partnerships here at Meta. They’re here to talk about how businesses like Smule are seeing growth from investments in video and how new Meta products can make this easier.   We talk about:   - How the rise of short-form video is impacting different industries. - The importance of audio in short-form video compared to traditional video content. - General best practices for short-form video content. - Weighing up the challenges of the cost of producing video against wanting to be relevant and authentic. - Some new Meta tools to help developers and content creators. - What big things are coming next in the video space?   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing Keep up with the latest about Reels products from Meta’s Developer Blog. At Meta, we’re always searching for new ways for technology to drive your business forward – like Sharing to Reels. Learn more here.

Turning Audiences Into Businesses with Kipp Bodnar and Piyush Mangalick    On today’s episode, Alvin Bowles at Meta is talking to Kipp Bodnar, CMO at HubSpot, and Piyush Mangalick, VP of Business Engineering for a Media & Community Partnerships team at Meta. We’re talking about:   - How to get started building audiences and turning them into businesses. - The shift from trusting brands and media to trusting influencers and creators. - Tools and resources for turning audiences into businesses. - How HubSpot’s tools can help creators build businesses. - How can existing companies connect with creators and influencers? - The importance of authenticity when working with influencers. - The future of the influencer and creator industry.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing   Download Hubspot's Beginner's Guide to to Facebook & Instagram Marketing here. At Meta, we’re always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.  

On this episode, we’re joined by Jorie Waterman, Industry Manager at Meta, and Sarah-Anne Birdsell, Global Technology Solutions Lead at Meta. They discuss the future of shopping, how technology is driving changes in e-commerce, and the future of multi-dimensional shopping.   Together we discuss:   - What the future of shopping will look like from an end-user perspective. - How technologies like AI can make the online shopping experience more personalized and rewarding. - Bringing online and offline shopping together. - The evolution of multi-dimensional shopping and the metaverse. - Advice for businesses looking to embrace multi-dimensional shopping. - The technologies at the forefront of future shopping. - Advice for businesses for adapting to an uncertain future.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium. At Meta, we’re always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.

In today’s episode, we’re joined by Latarria Coy, Head of Ethical Media - DEI Champion at Influential. Latarria is here to talk about ethical media and how companies can be more diverse, inclusive and fair.   We talk about:   Latarria’s story and what is involved in being a head of ethical media. What does DEI look like for younger generations? How can companies sustain DEI over time? How influencers can help brands reach more diverse audiences. How brands can reconcile from imperfect past behavior. How to apply DEI more holistically in the company, and not just when interacting with customers. Some common roadblocks to implementing DEI and how to overcome them. The value of DEI for companies.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium. At Meta, we’re always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.  

This episode is all about making purchases directly on social platforms like Facebook and Instagram. Joining host Jordan Rogers-Smith for the discussion are Carlos Martinez Tuanama, Business Engineer, Commerce at Meta, and Link Walls, VP, Digital Marketing Strategy at ChannelAdvisor. They discuss: Why more and more users are buying on social platforms. Some best practices for showcasing products and services on those platforms. How on-platform checkout solves the perennial attribution question. The effects on the checkout experience in the greater web as a result of the rise of on-platform checkout. After you listen, connect with podcast host Jordan Rogers-Smith and guests Carlos Martinez Tuanama and Link Walls on LinkedIn. Visit ChannelAdvisor to learn about how they help organizations get plugged into multiple social platforms with minimum friction, and get a complimentary advertising analysis. You can also read their articles on: Future-proofing your digital marketing strategy Making your digital campaigns shoppable Keep up with the latest from Meta’s Business Engineering Team by following us on Medium. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing