Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.
One from the vault: A discussion with Assurance’s Stephen Handmaker
From time to time, we'll be taking a step back to revisit some of our more interesting “Marketing Today” conversations. In this podcast, we hear from Steven Handmaker, CMO for Assurance, one of the largest independent insurance brokerages in the U.S. Handmaker provides interesting and insightful takes on company culture, technology, and talent. And for him, culture is paramount: “It's all about engaged employees,” he says. He believes engaged employees are immersed and understand their roles, and, more importantly, they understand how their roles lead to company success.An avowed Bruce Springsteen fan (he quotes him on his LinkedIn page, after all), he brings a little bit of rock and roll to Assurance, too.“We do have a certain vibe here,” says Handmaker. ”It's a bit of a modern, pop culture, rock star-oriented vibe, which isn't normal for insurance, but that's how we do it.” He goes on to add, “We behave that way, we look that way…and it's just an energetic thing that happens here.” Maybe, just maybe, The Boss would like working at Assurance.Highlights from this week's “Marketing Today” podcast include:The CMO and company culture. (1:36)Handmaker's take on marketing focus: “One eye in the house, one eye out of the house.” (5:41)Handmaker discusses the state of B2B marketing: “It's about the buyer's journey.” (6:51)The role of technology and Handmaker's approach: “The world isn't spinning backwards.” (10:55)Team building: “Talent's the never-ending challenge.” (16:22)The future of marketing: “It's freaky, and it's scary out there.” (23:28) Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.
6/7/2017 • 27 minutes, 5 seconds
Avid Impact Podcast becomes Marketing Today with Alan Hart
Today we are changing the name of our podcast from Avid Impact to Marketing Today with Alan Hart. Join Alan in the coming weeks for interviews with top marketers and thought leaders. Don't miss your change to learn from the best in the industry. Subscribe to Marketing Today with Alan Hart.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.
