If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this is your podcast! In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!
Do Sonic logos actually work?
From McDonald's Ba-da-ba-ba-ba to Netflix's ta-dum, you know em' and you love em'. But do these brand soundtracks actually work?
About The Hustle Daily Show
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Mark Dent, Juliet Bennett Rylah, Jacob Cohen, Rob Litterst, and Ben Berkley from The Hustle.
Want more hustle daily show goodness? Listen to get daily insights on business and tech https://link.chtbl.com/y2jEDh7G
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
7/29/2023 • 9 minutes, 53 seconds
The Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO Predictions
It’s not too late to disrupt the YouTube game.
Kipp gives you his top 5 predictions for Marketing on YouTube in 2023. Learn how to take advantage of Gen Z choosing YouTube as their most recognizable brand (BIG opportunity for marketers), how the rise of creators will affect the space, the future of podcasts on YouTube, and more.
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
2/13/2023 • 10 minutes, 48 seconds
6 A.I. Tools That Will Save You 1-Hour/Day
Kipp and Kieran bring the heat with six AI tools that will TRANSFORM the way you work and scale you to the next level.
Press play to listen to how these tools will uplevel you and your team with the power of AI through file organization, content marketing, memorizing your online search, and more!
AI tools mentioned:
MEM AI https://get.mem.ai/
Interior AI https://interiorai.com/
PepperContent https://www.peppercontent.io/
Heyday https://heyday.xyz/
Windsor https://www.windsor.io/
Boomy https://boomy.com/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
12/16/2022 • 10 minutes, 49 seconds
Turning a Problem into an Opportunity
As a business leader, how do you think about a recession, and what’s your approach? Hint: It’s not the strongest that will survive, but the ones who respond best to change.
Kipp and Kieran give tangible advice on what will make or break your business in the next 24 months, companies that made strategic choices to grow, what happens if your targeting is too broad, and more!
Plus, We answer one of YOUR questions. Shoutout to user Write.Edit.Repeat. for leaving their review!
Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.
Things Mentioned:
Shaan Puri’s thread on companies that made strategic choices to grow https://twitter.com/ShaanVP/status/1529900270481596417
Tweet on Cinnamon Whiskey https://twitter.com/noahsfriedman/status/1529919311351009292
Tweet of Uber in Portland https://twitter.com/iamjasonlevin/status/1529901811183800331
Tweet on Aol CD delivery in US https://twitter.com/jonathansenin/status/1529917737547354112
Tweet on Cirque Du Soleil, Qualtrics, and Facebook https://twitter.com/grahamgintz/status/1529901696859656228
Andy John’s Twitter https://twitter.com/ibringtraffic
Positioning: The Battle for Your Mind by Al Ries and Jack Trout https://www.ries.com/books/
Sequoia Capital’s presentation for portfolio companies https://content.fortune.com/wp-content/uploads/2022/05/Adapting_to_Endure_May_2022.pdf
Alex Banks thread on takeaways from Sequoia Capital’s presentation https://twitter.com/thealexbanks/status/1529865275876659218
The Coddling of the American Mind by Greg Lukianoff and Jonathan Haidt https://www.thecoddling.com/
Patrick Coleman on free marketing advice https://twitter.com/patrickscoleman/status/1529495625380679680
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
5/31/2022 • 20 minutes, 53 seconds
Introducing: Marketing Against The Grain
Welcome to Marketing Against The Grain. Co-hosted by HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan.
Each week, you’ll get a seat at the table with Kipp and Kieran as they take you behind the scenes and into the discussions with the sharpest minds in marketing & growth (like Ross Simmonds, Mayur Gupta, and Alex Lieberman), who are doing things differently to grow their businesses.
Tune in to Marketing Against The Grain for weekly wisdom — unfiltered, unvarnished, and like no one else tells it to you.
They’ll be leaning into essential marketing, business & Web3 topics and answer the question, “What’s happening now in Marketing, what’s ahead, and how can you lead the way?”
This show isn’t just for marketers. It’s for those who believe the impossible is actually just improbable and with the right execution, they can change a whole market's perspective.
Available starting Tuesday, April 5th wherever you get your podcasts.
'Marketing Against The Grain' is brought to you by The HubSpot Podcast network.