"Punk" CEO James Watt built a £2bn business, then controversy struck. The Captain is accused of leading a culture of fear and more, so can he steer the Good Ship through the storm?
Introducing... 'Shiny Bob: The Devil's Advocate'
A conspiracy theory that a cabal of gay judges threaten the justice system has gripped Scotland. A shiny lawyer with a dark secret claims to have a list that possesses the truth.
6/7/2023 • 1 minute, 9 seconds
1. Setting Sail
In 2007, BrewDog comes howling into the world and launches straight into a brawl. But their story of battling the banks and fighting the “establishment” warrants a closer look.
6/21/2022 • 31 minutes, 53 seconds
6. Dogs Of War
After a BBC documentary, The Truth About BrewDog, is broadcast, James Watt and his company use their extraordinary financial muscle to launch a fight back.
6/21/2022 • 32 minutes, 6 seconds
3. Make It Happen
While CEO James Watt is being awarded by the Queen and picking up accolades as one of the UKs best employers, there’s a culture crisis brewing on the Good Ship.
6/21/2022 • 37 minutes, 37 seconds
5. The Brewery Playboy
After an open letter accuses CEO James Watt of presiding over a culture of fear, BrewDog are firefighting. Now, he faces more accusations in the US that could loosen the Captain’s grip on the helm.
6/21/2022 • 33 minutes, 3 seconds
2. The Punk Revolution
BrewDog blew up “Big Beer” as part of their aggressive, anti-corporate marketing strategy attracting a loyal community of superfans. Could the Captain’s business manoeuvres be undercutting the very ethos that made the brand so popular?
6/21/2022 • 34 minutes, 18 seconds
4. Cash Is King
The co-founders announce a new private equity deal to turbocharge BrewDog’s growth. What many of the super fans don’t realise is the company they’ve ploughed millions into is changing in front of their eyes.
6/21/2022 • 29 minutes, 3 seconds
Welcome to Good Ship BrewDog
“Punk” CEO James Watt built a £2bn business – then scandal struck. The Captain is accused of leading a culture of fear and more, so can he steer The Good Ship through the storm?