In a world brimming with marketing strategies, discover how YouTube can be your golden key to attracting high-value clients. Dive deep with Ian Garlic as he unveils not just strategies but the art of building genuine value, forging deeper connections through the "Oprah Effect," and leveraging collaborations for exponential growth. 🚀From redefining client relationships with educational content to harnessing the unmatched power of YouTube's algorithm, every insight is a game-changer. 🌟This isn't just another episode; it's a transformative guide to dominating your niche. Are you ready to reshape your brand's future?Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Stepping away from my usual role as the host, I'm excited to take center stage in a special solo episode of my marketing series. Diving deep into YouTube's vast ecosystem, I'll be revealing its unparalleled potential for businesses, especially those eyeing professionals like lawyers and C-suite executives. Join me as I unravel the power of precision-crafted content strategies, the magic behind High-Intent SEO, and the trust-building subtleties of the "mere exposure effect." This episode shines a light on YouTube as a unique organic discovery platform, merging education with entertainment. It's a must-watch for any business looking to sharpen its digital edge.So, if you're ready to unlock the secrets of the digital age and propel your business to unprecedented heights, don't miss this episode. Together, we'll journey through the vast horizons of YouTube, uncovering its treasures one insight at a time. It's not just about being online; it's about thriving online. Join me, and let's transform your digital narrative!Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

How should your business be marketing throughout the Coronavirus epidemic? Should your business be marketing now?What type of marketing should you be doing?You can thrive after the Coronavirus, but it will take work and courage now. Listen to the latest episode to learn more about how you can take action today.Sign up for the FREE workshop at learn.storycrews.com. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the Garlic Marketing Show, we talk with Paul Rafelson, an e-commerce lawyer who’s hungry to fight back against Amazon and their increasingly shady online retail tactics.Paul has served as in-house legal counsel for massive global corporations including Microsoft and Walmart. While working as a tax lawyer for General Electric, he started taking on numerous Amazon clients who were being crushed by taxes. Paul’s dedication to fighting against Amazon has led him to the Online Merchants Guild, a nonprofit trade association that advocates for fair e-commerce laws and policies. Listen to the full Garlic Marketing Show episode with Paul to learn more about navigating complex tax laws and what you can do to prevent Amazon from destroying your e-commerce business.What You'll Learn:How the Supreme Court’s Wayfair decision will impact online retailersWhat Amazon is doing to avoid taxes and legal liabilitiesThe shady tactics driving the Amazon Basics product lineWhy you shouldn’t listen to any self-confessed Amazon “gurus”The reason you absolutely need to enforce your IP rights Hosted on Acast. See acast.com/privacy for more information.

Are you ready for the NEW season of the Garlic Marketing Show? Hold onto your seat, video fanatics, because we’re climbing massive video heights this season. Get ready to kick off the NEW season of the Garlic Marketing Show. Last season, we had a few guests who uncovered the nitty gritty of marketing. But this season, we’re really focused on going beyond “sexy” marketing. Let’s be real, marketing isn’t always pretty. We’re going beyond the secret sauce. This season it’s the sauce, the ingredients, the 4-course meal, and STORYCREWS. Our new sponsor, StoryCrews, is the ultimate resource that connects videographers and video marketers to agencies and business owners. Now, talented video leaders can find the right agency or business for their craft. Don’t miss the first episode of our new season and give our sponsor some love by visiting STORYCREWS.COM. Hosted on Acast. See acast.com/privacy for more information.

Have you always dreamed of owning your own business? Hold on to your seats future business owners because we’re talking about how to own a franchise on this week’s episode of the Garlic Marketing Show. The Garlic Show is heading down South (virtually) with David Henderson. That’s right, we’re hitting Nashville, Tennessee with David, President & COO of J. R. Adams & Associates, Inc. After serving as a Field Marine for 4 years, David was selected to the Marine Corps Recruiting School in San Diego, California. His recruiting talents were far above the norm and earned Marine Recruiter of the Year. He transferred his recruiting and leadership skills to corporate America where he again excelled through the ranks. This led David to start his own recruiting company, H&A Recruiting, Inc. H&A Recruiting was acquired by J.R. Adams & Associates, Inc., a retained executive search firm established in 1970.What You’ll Learn:The biggest obstacle for franchise ownersHow to overcome franchise deterrentsWhy some franchise owners don’t succeed in businessThe top 2 tips when opening a franchiseHow to become your bossHow to gain the American entrepreneur dream with a franchiseThe difference between a startup and a franchise Hosted on Acast. See acast.com/privacy for more information.

Say hello to PandaDoc. On this week’s episode of the Garlic Marketing Show, our guest star is Mikita Mikado the CEO and Co-Founder of PandaDoc. PandaDoc is the future of documents, Mikita’s SaaS company is an all-in-one software to create, deliver, and eSign your team’s quotes, proposals, contracts, and other sales collateral.Documents are plain, white, and boring. Does anyone (except contract attorneys) actually enjoy reading a contract document? Instead of snuggling up with Dickens or Austen, get cozy with your next contract! Even with our iPhone, does anyone really read the terms and conditions? Our guess is no. However, when it comes to business contracts, you don’t have a choice. When you’re closing a deal at the end of the sales journey, you have to force yourself to read every nook and cranny of the document. Without attention to detail, you might be signing into a bad deal and lead to bad business. Tune in for Mikita as he shares why super cool contracts can increase your bottom line by 30% and increase your closing rate by 18% on this week’s episode of the Garlic Marketing Show. What You’ll Learn:How to transform your contract into selling tool Darwin’s Process of Sales How to increase your closing rate 18%How to increase your bottom line by 30%The video that increased closing rates How they use video Case Studies Super ninja selling tactics Hosted on Acast. See acast.com/privacy for more information.

As the digital marketing field grows, our online profile needs to follow. LinkedIn has become one of the fastest growing networking platforms for businesses, so we’re shouting it from The Garlic Marketing Show rooftops. We’re uncovering the three biggest mistakes on your LinkedIn Profile and how to fix them with our latest guest on the show, Joey Gilkey, LinkedIn Whiz, Co-Founder of Sales Pipeline Accelerator, and Founder of Tribe Prospecting. Tribe Prospecting helps marketing agencies experience the freedom of a consistently full pipeline through done-for-you prospecting. Joey went from ZERO to ONE MILLION (for Tribe Prospecting) by himself in 10 months. He converted his LinkedIn profile into sales copy which allowed him to find and bring in his IDEAL customers.Key Points:How he took his agency from ZERO to $1 MILLION in 10 MonthsHow to create a sales processThe 3 biggest mistakes you're making on LinkedInThe ONLY silver bullet in sales Value added outreach The foundation of every great sales processThe secret formula for getting business from your LinkedIn profile Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode of the Garlic Marketing Show, we have a former attorney, John Corcoran who is now the Co-Founder of Rise25, LLC, a company that specializes in done-for-you lead generation, media content, and VIP events. Rise25 helps conference organizers and software companies increase engagement, revenues, and referrals by curating their highest level attendees and users in a collaborative environment. John realized early in his career how talented he was at building relationships with the right people. His only downfall was that he kept losing arguments in meetings with attorneys. Naturally, John felt the only way to fix this was to receive his law degree. Challenge accepted. He never intended to leave the legal field, however, he didn’t enjoy endless hours in peace and quiet at the legal library. His personality was far too eccentric. Wow, John, law, politics, AND now, marketing? Were you valedictorian of your class, too? We’re sharing all of John’s secrets on this week’s episode of the Garlic Marketing Show.Key Points:How to lead with a give The biggest mistake independent and small firm lawyers make How to get 30,000 of your ideal connections on LinkedInWhy your LinkedIn messages are getting ignoredThe #1 marketing technique he used to grow his business Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode of the Garlic Marketing Show, we’re flipping over to the real estate industry with Josh Cantwell, strategic real estate coach & CEO of Freeland Ventures Private Equity and Direct Real Estate Lending. Josh started as a real estate investor when he was in his 20’s. He was making money but the investing industry wasn’t his cup of tea. He didn’t like the unpredictability and started flipping houses. He outsourced housing budgets and brought in his own team of real estate investors. Shortly after his change in career path, Josh joined a coaching program for real estate courses and within 10 weeks he flipped 18 properties and earned OVER $35,000. If you think that’s impressive learn how Josh was diagnosed with pancreatic cancer while flipping two houses and STILL made $80,000 in his terminal state on this week’s episode! What You’ll Learn: How Josh made $400k at his first seminar The two keys to selling Why “The Ugly” is the best marketing technique How Josh launched and sold 2 properties at $80K using the flip systemThe Flip System How he survived cancer and maintained his business How to raise capital for a business How Josh’s email marketing campaign raised $4 million Hosted on Acast. See acast.com/privacy for more information.

The Garlic Marketing Show is heading overseas to Britain (virtually) for this newest episode learn about how the CEO of Designcuts.com used one EASY marketing metric to acquire 400,000+ customers. Tom Ross is the Founder & CEO of Design Cuts, a website for buying the resources and tools for everyday website design. Design Cuts has grown their community to 400,000 customers! When Tom started Design Cuts, he was optimizing for engagement. With his first business, Tom accomplished steady and lively traffic but soon came to realize it wasn’t the right traffic. He learned even if traffic is scalable it doesn’t mean it’s valuable. Tom shares building a successful company isn’t about gaining the most traffic, it’s about engaging with the right and best community for your brand. Throw out the vanity metrics and surround your brand with traffic that will actually convert with Tom on this week’s episode of the Garlic Marketing Show. What You’ll Learn: How he started his first business at 12 years old Why the vanity metrics really don’t matter How to grow 400,000 customers fast like Tom The David Bowie marketing strategy Why customer engagement is bulletproof Hosted on Acast. See acast.com/privacy for more information.

From dishwasher to sommelier, and now CEO of ShedWool Cory Warfield created a name for himself through LinkedIn. Did you know LinkedIn has a limit on the number of connections you’re allowed to have? He’s weeding through his 39,000 followers so he can keep connecting. He went from asking people how they want their steak cooked to owning THREE businesses. Even if you’re a successful business professional building your LinkedIn is crucial to remain relevant and thriving in your industry. Cory doubled his followers from 15,000 to 30,000 in a month!  What You’ll Learn: How to create the RIGHT content on LinkedInThe #1 LinkedIn Game Changer to Gain a FollowingHow to get your favorite influences to invite you to connectThe REAL best time to post How to get started on LinkedInWhy Video is the best marketing tool for LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Hey, hey, hey it’s Big A! Founder & President of Iron Sharpens Iron Mastermind Group, Aaron Walker (Big A) is our guest on this week’s episode of the Garlic Marketing Show. Aaron has built EIGHT successful businesses and he’s sharing the secret sauce to his success. Big A is spilling all his secrets about why his businesses have been successful and how to make your own. Big A loves to give and share, and he’s giving our audience FREE gifts at the end of the show. Don’t miss Big A’s secrets to building a successful business and the two marketing mistakes hurting your business, costing you referrals, and how to fix them quickly on this week’s episode of the Garlic Marketing Show. Oh, and did I say FREE gifts? Key PointsThe TWO Marketing Mistakes hurting your businessThe Key to Creating a Successful Business How to Create a Business with two simple marketing strategies Why Podcast and Video Transformed His BusinessHow to increase your referrals Hosted on Acast. See acast.com/privacy for more information.

Our headliner for this week’s episode of the Garlic Marketing Show is Michael Roderick, CEO of Small Pond Enterprises LLC. Michael’s career as a Broadway producer led him to start an arts program and develop workshops for effective networking. Now he helps entrepreneurs create relationships and maintain their REFERABLE brand. Michael is tackling how to network and build relationships for ALL industries with four SIMPLE acronyms. You may have a silk tongue, but your networking needs work. Learn why a simple introduction isn’t enough for creating a referable brand and how to maintain relationships with Michael Roderick on this week’s episode of the Garlic Marketing Show! What You’ll Learn The three factors that help you A.I.M.The method of asking the right questions with D.I.M.EThe 2 steps to Blowing People’s MindsIndirect Asking How to maintain relationships on a daily basis with the GATE strategyHow to battle sophisticated markets How to identify growth-mindset clients His simple formula for writing an email to his list every dayThe paradox of choice Hosted on Acast. See acast.com/privacy for more information.

Introducing SEO marketing master, author, and founder of Sure Oak, Tom Casano on this week’s episode of the Garlic Marketing Show. We’re big fans of search engine optimization and we’re excited to spill our SEO nerdiness with a fellow SEO master. Sure Oak is one of the fastest growing SEO agencies and consulting firms in New York City. The team targets organic traffic through SEO to help grow a company. Don’t miss Ian and Tom geek out on SEO and why SEO is the most powerful acquisition method.What You’ll Learn How to stay up to date with SEOKeyword researchVanity metricsROI of SEOAttention vs. Intention searches Hosted on Acast. See acast.com/privacy for more information.

Dr. Carrie Rose, CEO of Ofcourse & Course Development Expert, is our special friend and super exclusive guest on this week’s episode of the Garlic Marketing Show. Online courses aren’t just for college students anymore. Carrie has created thousands of courses for business professionals with skills across the spectrum. Many professionals have expert knowledge over their craft but at a loss for teaching it. Carrie says her clients are brilliant entrepreneurs with amazing specialties but their delivery is all wrong. In comes Carrie Rose, the online course creator guru. Carrie swoops in and transforms their expertise into a course that’s actually teachable. Are you ready to share your expertise online and increase your authority? Don’t miss the ins and outs of creating courses to build authority and reach your target market with Dr. Carrie Rose!What You’ll LearnThe importance of faux copySteps to create an online courseWho Should be making coursesHow to gain clients with coursesResearching your target marketHow to create a focus questionWhy you shouldn’t avoid bots Hosted on Acast. See acast.com/privacy for more information.

Melinda is responsible for the direct and indirect supervision of the Sales Associates, Customer Support Associates, Customer Service Manager, Marketing Manager at Denefits. She's climbed to the top of the food chain through her innovation, creativity, and leadership over her colleagues. She has a knack for customer service and created numerous customer support strategies which continue to increase representative's performances. Now, she's the Vice President of Operations at Denefits, the BEST SaaS tool for medical providers and patients. Tune in for this week's episode of the Garlic Marketing Show and learn why Denefits is increasing medical providers revenue and decreasing the stress of medical bills! What You'll Learn:Why monthly payments are better for your practiceHow to charge more without turning patients awayHow to increase patient-doctor relationshipHow to finance medical procedures without going into debtThe best SaaS tool for medical providers Hosted on Acast. See acast.com/privacy for more information.

How are you generating leads? On this week’s episode of the Garlic Marketing Show, we have a rare gem Dr. David Greene, an orthopedic surgeon that stepped out of the medical field and into the marketing world. He’s using the obstacles he faced in his own practice and formulating his a special sauce for generating leads to help his fellow MD’s. Learn how to convert leads with Dr. David Greene, the Founder & CEO of US Lead Network, long time veteran in healthcare and medical SEO. Greene is a rare breed and we can’t wait to dive into how he obtained 80% of patients from the web and his creation of Us Lead Network. As an MD and an MBA, Dr. Greene understands all too well what it takes to grow one’s practice cost-effectively.Key Points: How to avoid unethical marketing practicesHow to get the best leads possible from lead companiesThe big numbers you should be paying attentionThe importance of your front deskHow to prevent “the big hit” on your businessThe True Cost of a Lead Hosted on Acast. See acast.com/privacy for more information.

Sharon Livingston President & Founder of The Livingston Group for Qualitative Research is sharing her top marketing success story when she worked at Johnson & Johnson. Sharon interviewed over 60,000 people and used Myers-Briggs and the Burkman Assessment to dive deep into consumer motivation. Learn how Sharon helped uncover one of Band-Aid’s best slogans in marketing history. Get stuck on Sharon and tune in for this week’s episode of the Garlic Marketing Show!What You'll Learn:How to future-proof your careerHow to be a pro intervieweeThe right questions to ask as an interviewerThe important feeling you have to convey to intervieweesHow to get authentic answers from others Using personality tests to improve your business and marketingWhat to do when you feel adrift in your careerThe Band-Aid Slogan Hosted on Acast. See acast.com/privacy for more information.

VIDEO. VIDEO. And MORE VIDEO. We love all our guests who appear on the Garlic Marketing Show, but this week’s guest Thomas Duran holds a special place in authenticWEB’s video heart. Thomas Duran is a director, videographer, producer, cinematographer, AND storyteller. He shares the same love for story through video as we do. Hit play for this week’s episode of the Garlic Marketing Show because you won’t want to miss all the b-roll video hacks we’re giving out! Did we say video? What You’ll Learn The Biggest Mistakes with VideoThe difference between technical and marketing videos The importance of great questions Why everyone needs to know B-roll and how to shoot it The minimum number of videos you should be uploading Documenting vs. storytelling Why video lasts longer than PPC and FB ads Hosted on Acast. See acast.com/privacy for more information.

Anand Upadhye, VP of Business Development at CaseText is our special guest this week on the Garlic Marketing Show. Anand’s worked as a paralegal, attorney, prosecutor, and litigator where he discovered the challenges about the legal research process. He wanted to solve the legal headaches without just taking Advil. Casetext has become the most efficient SaaS tool in the legal industry by helping attorney's work faster, more efficiently, and give better results. Casetext is leading the SaaS industry with its innovative legal tool to research less and discover more. Casetext has disrupted the legal industry because few SaaS tools can do absolutely everything you need on its own. With an individual or law firm license, you have unlimited access to Casetext data, science and AI backed tools, designed to help users spend less time researching and more time providing the best possible representation for your clients. You can finally sleep without a work nightmare because Casetext is doing the hard work for you. 250,000 monthly legal researchers are on Casetext right now, are you?Key Points:How to do effective and fast legal researchWhy CARA is an attorney’s BFFWhy Casetext is a hybrid form of a google searchWhy practicing law just became a whole lot easierHow to solve the worst legal headachesWhy marketers love CasetextThe best SaaS tool for the legal field Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode of the Garlic Marketing Show, we’re welcoming Dov Baron, Leadership Speaker & CEO of Full Monty Leadership. Dov Baron has worked with Gary V and Tony Robbins on the path to finding your true purpose. Don’t worry this isn’t just another self-help podcast. Dov goes beyond self-help by molding Freudian psychology with the marketing field and WHY you need your purpose to gain the right customers. Tune in for Dov as he’s diving deep into the marketing game’s subconscious.What You’ll Learn:Why following your passion is a lieHow to find your purposeMolding your market with your purposeMarketing and purposeHow to be an authentic personAuthentic marketing Hosted on Acast. See acast.com/privacy for more information.

Join Ian and YouTube Ads expert & CEO of Viewability, Tom Breeze, on this episode of the Garlic Marketing Show as they explore the mechanics behind Google’s AI and discuss how to create the PERFECT YouTube ad and find your PERFECT audience. Tom is telling us how to dominate YouTube ads with the right videos at the right time for the right customers. Oh, and he has a British accent, so that’s always a plus. Learn your customers’ INTENT and find your customers’ sweet spot with YouTube ads and Tom Breeze.What You’ll Learn:Customer INTENT vs. attentHow powerful relevancy isGoogle’s AI and machineryHow to create the perfect YouTube adFacebook ads vs. YouTube ads Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode of the Garlic Marketing Show, we’re honored to have the Facebook Ad connoisseur and CEO of Amplifii, Nehal Kazim. Amplifii is a digital marketing agency focusing on online marketing, social media strategy, and web development. Nehal uses his Facebook ad expertise to incorporate other online marketing and social media tactics to help small to medium size businesses. He’s sharing how all clicks can lead to your Facebook ad with his ad scorecard, three metric measurements, and finding the right video for your ad. Don’t miss Nehal on this episode and learn the ultimate deal breaker; hiring an agency or making ads yourself? Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode of the Garlic Marketing Show, CEO & Founder of Goldstein Patent Law, Rich Goldstein is sharing his knowledge about patent law and why videos are the BEST thing he’s ever done. Are you an entrepreneur and innovator, but on the fence with the patent process and online video? Tune in for Rich Goldstein, who knows the ins and outs when going through the patent process and hear about the now 7 year long benefits his videos are continuing to yield. His expertise as an electrical engineer, patent attorney, and business consulting coach makes this episode something you’ll regret missing! What You’ll Learn: The Biggest Myths of IPDesign patent vs. utility patent The patent process 4 types of patents How to own your ideas to own your market When a product is patentable Understanding trademarks, copyrights, and patents Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Garlic Marketing Show, we have guest star Jason Swenk, Agency Advisor & Coach at Jason Swenk, LLC. Jason helps marketing agency owners grow their agency faster with his superstar digital marketing process. His YouTube channel, Swenk Today, has turned his prospects into customers and uncovered his IDEAL audience. Jason is dishing out all of his secrets that made his videos AWESOME and turned his digital agency into a multi-million dollar company!  Hosted on Acast. See acast.com/privacy for more information.

Sean Pratt, Co-Owner & Narrator of Vox Box Audio, is on this week’s episode of the Garlic Marketing Show. Sean has worked as a professional actor in theatre, film, TV, and voice-overs for 30 years. He has narrated 975 audiobooks and counting! He’s giving us the scoop on audiobook narration and why you need to be on top of your audio game! Audiobook narration is shedding a new light on marketing and the importance of stamina, performance, and engagement when it comes to your customers.  50,000 new audio books are growing this year and domestic sales are up to $3 billion! -Sean Pratt What You’ll Learn:   Why You Should Care About Audio Books The Mumbler vs. The Performer How to WOW Your Customers The Importance of Performance & Engagement in Marketing   Go to authenticweb.media/level up to DOMINATE the competition with Video Marketing. Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode of the Garlic Marketing Show we have the creator of ManyChat, Mikael Yang. He’s letting us in on his knowledge of chatbots and how it creates a 10x faster communication rate with customers. He also shares how chatbots never miss a client’s question, comment, or concern with it’s automated system! You can’t be everywhere at once but the chatbot CAN! Tune in to hear the bees knees of chatbots and messaging apps! If you want to "Level Up" and become the GO-TO Authority in your industry go to authenticweb.media/levelup. Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode of the Garlic Marketing Show we have Adam Witty, the CEO of Advantage Forbes Books, No BS Inner Circle, and the Authority Institute. He spills the secret on how to become an authority in your business. He’s talking all about the necessity of direct response and authority marketing, so you can become a WHO in the business world. “When someone says they don’t want to be an authority, I say great, so you don’t want to grow your business.” What You’ll Learn: Direct Response Marketing How to Establish Authority Becoming a WHO How to Keep Your Head Out of the Trash Making Your Book Look Barnes and Noble Worthy How to Get Press Through Your Book Go to authenticweb.media/levelup if you're ready to become the Go-To Authority your area. Hosted on Acast. See acast.com/privacy for more information.

Facebook Ads Expert and Chiropractor, Dr. Ben Adkins is sharing key information on how you can elevate your marketing game in this week's episode of the Garlic Marketing Show. You'll hear Dr. Adkins discuss the most important questions you should ask yourself before launching Facebook ads, a super simple trick to make the images on your ads more effective, and more!  To connect with Dr. Ben Adkins and learn more Facebook Ad tips, check out Closer's Café.   If you want to "Level Up" your business go to authenticweb.media/levelup to sign up for a FREE 90 min training. Hosted on Acast. See acast.com/privacy for more information.

      In this week’s episode of the Garlic Marketing Show, we have Marty Maddin, Leadership & Performance Coach for PEAK Performance International share his story. He talks about his experience about he helps professionals and lawyers optimize all facets of their life, to make them feel powerful and own that sense of authority. Marty just wants to bring the best out of people.  He also talks about three biggest mistakes that we make as professionals like limited beliefs, working in your business instead of on your business, and too much time on competence and delivery and not enough time about focusing on you and growing the business. Marty’s favorite quote from Abraham Lincoln: “If I had six hours to chop down a tree, I spend the first four sharpening my blade.”       He describes that it is the epitome of the work he does help people. He talks about creating systems that should be integrated into the company will effectively help a business grow. Without implementing any sort of system it becomes a recipe for disaster. He values the idea that we need to look ahead and it starts with a mindset then develop a business plan which is vital for success. What You’ll Learn: Two pillars of business and personal mastery. The importance of structuring your business 3 biggest mistakes that people make Connect with Marty Maddin: Peak Performance International Marty’s LinkedIn Marty Maddin’s Twitter Marty’s email Call Marty directly, listen to the podcast for his number Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

         This week on the Garlic Marketing Show we have guest speaker Brady Patterson, the CEO of Success Road Academy. He describes how to build a course that sells with marketing research, knowing how to sell, pre-sell, and having a systematic approach. He lays out steps through the process of building courses. He also emphasizes the value of webinars, what tools we need when clients need for video recordings, what mics, etc. He provides clients specific details of what exactly you need to succeed in creating a course. Listen to see when his upcoming events are coming up. “The entire part of the course should be designed to answer all the objections that your clients will have” What You’ll Learn: The importance of pre-selling your course Some tips for building your course Explains that market research matters Connect with Brady Patterson: Brady’s LinkedIn Success Road Academy Facebook Brady's Facebook Page Links and Resources: Iangarlic.com/plan Garlicface.com Tool Kit     Hosted on Acast. See acast.com/privacy for more information.

        In today’s episode of the Garlic Marketing Show, Ian sits down with the founder of FreeeUp.com, Nathan Hirsch. They talk about the value of the culture of a business. Nathan also mentions how communication is to key to your clients. He talks about the use of integrating VA’s or freelancers to answer clients questions 24/7. Developing a team of people includes integrating a person’s skills, attitude, and communication and harnessing in a way that creates a harmonious team environment. We need different people and leaders in several departments taking charge in each area of specialties. “Over 50% of workforce is going to be remote. Take advantage of the remote workforce” What You’ll Learn: The importance of knowing the culture of your business How to develop an effective team The value of using the FreeeUp software Connect with Nathan Hirsch: FreeeUp.com Nathan's LinkedIn Nathan's Twitter Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

Today’s episode Ian speaks with Mitch Russo who worked directly with Tony Robinson and is the current CEO of MyPowerTribe.com. He shares his wonderful story of how he was able to rise and form this company and how he also is a coach to other business owners that provides resources and tips on how they can expand and grow their businesses. He explains his story of how he formed a rock band back in high school and soon as he was obtaining gigs that he was asking the mom’s that were hiring them if they can write how great they were as the form of testimonials.  He goes in depth of how lessons and a set of guidelines are the foundation for building a business. “Years later, when I started my software company, much of what I was doing were the lessons I learned in building my band” Mitch describes the value of lessons. He mentions a quote from American Philosopher Kernel Sanders  “We do chicken right”  which is do one thing and do it really well. He also touches on mind mapping and how helpful it is to show a client all the roadmaps of what will make them successful in their business which he reiterates this is what accountability does. What You’ll Learn: The value of lessons Accountability in a business Power of a combination of accountability, software, and relationships Connect with Mitch Russo: Mitch's Site-Check out his podcasts Mitch Russo LinkedIn The Invisible Organization book by Mitch Results Breakthrough.com- Click get started now and sign up for free. Listen to the podcast to get the GROUP CODE  for a 30 Day Free Trial Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode of the Garlic Marketing Show, Ian speaks with David Riklan, the owner and founder of Self-Growth.com. David describes the secrets of marketing, coaching business, consulting and why he started this business. David states that:   “Self- Growth originally was a directory of the best websites to do with goal setting, stress management, and public speaking, and it became a resource. I was looking in creating a central resource that people can come and find the best self-improvement, self-help stuff there is on the internet.”   He expresses that it’s not just website, but the content is the king. Content makes the website come to life, it adds value and tells the story. David describes how “you can see forever if you stand on the shoulders of giants” meaning that as the individuals you can do so much better if you find people that are already successful and leverage what they are doing. Relationships are also key. Building relationships within your network are vital to not only leveraging your marketing but also they can potentially help you. What You’ll Learn: Concepts of marketing Build relationships Social Media Promotions and Emails of how to “Opt-In” Connect with David Riklan: Selfgrowth.com David's LinkedIn David Riklan’s Twitter Links and Resources: Iangarlic.com/plan Garlicface.com       Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Garlic Marketing Show, we have Erik Harbison as our special guest today who is the pioneer of email and is the director of marketing for aWeber. He explains how he had experience running digital marketing strategy and execution for brands and eventually joined the client/technology side and joined aWeber to help. He describes keeping up the pace and creating a great communication line is vital for a company like aWeber. He describes how the company is integrating videos to gather customers. The use of video is very impactful especially when trying to generate educational content. Emails are still a strong suit but integrating videos ties people together since it builds on connection and storytelling. Emails are great for also educating and helping people first. As a marketer, you want to create a steady stream of emails, but also connect with them in a way as if you reading their mind. He describes how to segment to the B2B area. What You’ll Learn: How videos are vital in the education arena Who to direct your emails to Creating connections and voices through the power of email Connect with Erik Harbison: aWeber aWeber's Facebook Page aWeber’s Blog Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

     Today’s episode is all about social proof. The head of marketing for the software Proof, Austin Distel is here with us today. He describes what Proof is, and how it’s important to create an online market that attracts clients like how social proof works in retail and the restaurant business. He describes how Proof is about bringing those clients who want to do authentic marketing. They also focus on the idea of video case stories. Austin explains that having his clients share their experience and story is more compelling as opposed to explaining what we can do. Hearing from people and creating that social connection grabs clients in and is more relatable. Proof see the data science, focuses on the machine learning, and analyzes the analytics. Conversions are vital in delivering to the people. What You’ll Learn: The Importance of Community and Conversions Value of Social Proof through Video Case Stories 3 Step Process for Perfect Case Study Data Science is key to Personalize Experience Connect with Austin: Proof Website Email Proof Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

Speaker trainer and sales expert Jane Powers stops by the Garlic Marketing Show in this week’s episode to share her knowledge of sales and what marketers can take away from this. She describes that the key to sales is forming a foundation which she calls authentic selling. She explains that everyone needs sales training and leads are valuable, we need leads but we have to pinpoint which leads that we want to work with by a series of questions to see if they fit those qualifications. Position yourself or “Position Me” is about putting yourself as the expert, knowing what platform to gauge your target audience, and then you “Position Them” which is positioning your audience, buyer, and knowing what they need from you. She also describes the code to close which is how you sell like Jane’s catalyst strategy. She describes depending on your buyer you have to sell to their needs.   What You’ll Learn: Authentic Selling “Position Me” and “Position Them” Code to close Connect with Jane Powers: Letstalkimpact.com Yourspeakersuccesskit.com jane@janempowers.com Jane’s Site Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

Founder of the Campfire Effect, and the man behind the stories, Chris Smith guest stars in this episode on the Garlic Marketing Show. He describes the value of human interaction, and connecting with others is something that is often lost, yet it is something we truly desire most. With stories, we create those connections, which is what small businesses have. What makes a small business stand out from a corporation is their authenticity and that is through storytelling. He mentions the importance of ”why” vs "what your company does” to convey that authentic story. Chris goes in-depth about his five forces of a story and how it had helped build that “how” factor. He describes how he helps people find their story and how to integrate that into their marketing. What You’ll Learn: 5 Forces of Story How the impact/mission sell About the Campfire Effect online course Connect with Chris: Campfire Effect Connect@thecampfireeffect.com 1st 5 listeners that send an email with the subject line “The Garlic Marketing Show” get a Brand Clarity Call from Chris. Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

In today’s episode of the Garlic Marketing Show Ian sits down with Dr. Zaino. He describes how he went into video speaking and capturing people with these stories. He dives into the power of storytelling and how sharing these authentic experiences not only makes you stand above the rest but allows us as people to be who they are. Dr. Zaino also shares his experience of how he launched his I am hero project and built these four pillars of hero rising which includes knowing your superpower, your platform, how to take what you love and monetize it and how to monetize that message. Don’t justify your limitations and move forward there are no limits. Stories on Instagram and Facebook have been essential for marketing and building connections. What You’ll Learn: How storytelling is key Tips for integrating stories to your services The  4 pillars of Hero Rising Connect with Dr. Chris Zaino: Iamhero.com Facebook Dr. Zaino Instagram Dr. Zaino Links and Resources: Iangarlic.com/patient Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

Practicing chiropractor and now marketing expert Scot Gray is featured on today’s episode of the Garlic Marketing Show. Scot Gray shares how he began his career as a  chiropractor to how he began transitioning to marketing field in the hopes of promoting other chiropractors and their businesses. He conducts seminars and gathers these leads from Facebook leads alone that helps generate over $200,000 a month for his practice. Also, with these auto webinars that have been created teaches people about stem cells, and gets them interested in the point where they have been already lining up to schedule consultations at the door.  Scot shares how this is more than just marketing stem cells but something that he personally invests his time to conduct these consultations. Stem cells have shown to change lives and they have helped a tremendous amount of clients to the point that they are ready to go back to their active lives. He describes the science behind stem cells and how they are able to repair many forms of tissue. What You’ll Learn: The value of personal investment in marketing Keys to be a successful marketing expert DCS and how have they been extremely beneficial in promoting stem cells The power of stem cells (3 big things they do) Connect with Scot: Heroic Public Speaking Scot's LinkedIn Dynamic Case Story Video Links Dr. Scot Gray’s Facebook Scot’s Marketing Site support@gmedigital.com Links and Resources: Iangarlic.com/patient Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

Marketer and author of Don’t Buy a Duck, is featured on today’s episode of the Garlic Marketing Show. Derek Champagne shares his experience of his company and how he has expanded to creating his own courses, podcast, and even publishing his own own book. He shares vital tips for those entering the marketing game known as his 5 crisis points. He also provides valuable insight of his 3 bucket points in building an effective marketing strategy. What You’ll Learn: The 5 crisis points 3 buckets to strategy Derek’s inspiration for Don’t Buy a Duck Connect with Derek: Marketing Courses Don't Buy a Duck Derek's LinkedIn Derek's Website Assist My Marketing Links and Resources: Iangarlic.com/plan Hosted on Acast. See acast.com/privacy for more information.

The power of social media can create a huge stream of followers, especially on platforms like Instagram. In this episode of the Garlic Marketing Show, we have Craig Ballantyne fitness coach sharing how one can capture about 4000 followers a day. The idea is to reinvent yourself and jump to Instagram stories. He explains how Instagram stories is the new way to market yourself and is the new television. Check out his interview here.What You’ll Learn:How to Gain 4000 Followers on InstagramHow to Structure your Instagram StoriesHow to Sell Seats to MastermindsConnect with Craig:Craig’s WebsiteCraig’s EmailPerfect Day Workshop Craig’s Twitter PageFollow him on InstagramLinks and Resources:Iangarlic.com/planGarlicface.com    Hosted on Acast. See acast.com/privacy for more information.

It’s not about selling your audience, it’s about educating your audience.  In this episode of the Garlic Marketing Show, we have entrepreneur Jay Fiset sharing the value of joint venture. He describes how this can be extremely beneficial to a business, builds relationships, and promotes success.  He explains more how joint ventures can generate referrals and share leads with other successful companies. Check out his interview here What You’ll Learn: The Value of Being a Trusted Advisor How Joint Ventures Benefits a Business The Power of Forming Partnerships Connect with Jay:  Jay's Blog Jay's Twitter Page Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

Podcasts are rising but there’s no need to market in every avenue to gain prospective listeners. In this episode of the Garlic Marketing Show, we hear from Jordan Harbinger who’s been working in the podcast business for 6+ years. He promotes the value of content and quality in podcasts. Podcasts are not only informative but interviewing is crucial in order to gather these compelling stories from the interviewees. He focuses on the idea that podcasts interviews should have the interviewee sharing stories that evoke feelings since that builds the connection with listeners. What You’ll Learn: The value of storytelling Importance of being unique from other competitors Building relationships with clients Connect with Jordan: Jordan Harbinger Show Links and Resources: Iangarlic.com/plan Hosted on Acast. See acast.com/privacy for more information.

When should I distribute high quality content? What platform should I use to reach my audience? In this episode of the Garlic Marketing Show, we hear from Paid Traffic Expert Duane Brown, who provides listeners vital tips in gearing traffic to ads. He’s helped assist companies, teams, and start-ups set a system to gear traffic to their targeted ads. One of biggest suggestions he has for marketers is to market quality content where their audience is and not to gain just numbers. He also mentions the importance of navigating traffic on different platforms like using Bing to market their ads. What You’ll Learn: The value of quality content over quantity Understanding the features and benefits of as a tool for traffic Knowing what platform to use to gear traffic Connect with Duane: Duane’s site Duane’s Twitter Duane’s email to contact Links and Resources: Iangarlic.com/plan Garlicface.com Hosted on Acast. See acast.com/privacy for more information.

Free traffic and what you need to be thinking about instead of rank: SEO Keys in 2018. In this episode of the Garlic Marketing Show, we listen how Sam McRoberts has helped some of the biggest brands in the world, as well as small companies. He specifically focuses on SEO audits/strategies and beyond rank, he helps you to create a plan that gets traffic that converts. He highlights the Google’s Ranking Factors in 2018, mobile searches, as well as tips to help stop people from worrying about rank. What You’ll Learn: Find the keywords driving the most traffic What RankBrain is and why you need to understand His one ninja trick that can double your traffic in a few months (without writing more content)  Connect with Samuel: Free Access to Sams “SEO Simplified Course”  for the first ten people to click this link.  SEO Simplified Course After that you can get half off by clicking this link SEO Simplified Course 50% Vudumarketing.com Links and Resources: Iangarlic.com/plan Garlicface.com Hosted on Acast. See acast.com/privacy for more information.

Facebook ads are evolving as businesses are integrating new ways to use them to market their brands. In this episode of the Garlic Marketing Show, Ian speaks with the Facebook ad strategist goddess, Amanda Bond while she shares the impact Facebook ads can have on a business. She provides details of how the new Facebook updates can actually benefit marketers who know how to strategize and market ads correctly.  She also goes in depth of how to create engagement with content and how those ad sets are vital when promoting the brand. Check out her story here on this episode. What You’ll Learn: The importance of ad strategy Adapting to different Facebook platforms Creating engagement with ads and pages Connect with Amanda: Amanda’s Facebook Facebook Pixel Blog Post Links and Resources: Iangarlic.com/plan Garlicface.com   Hosted on Acast. See acast.com/privacy for more information.

Podcasts have changed the way we gravitate information in a new medium. In this episode of the Garlic Marketing Show we listen to Rob Greenlee, an expert in the podcast industry. He provides tips and advice on how to stay relevant in the podcast industry. We learn about how he landed into the podcast industry to how he has become an expert in this industry. He gives future podcasters tips on how to go into this industry from the equipment, interview skills, content, to knowing your niche audience. Listen to the stellar interview here. What You’ll Learn: Tips in creating an effective podcast How podcasts can be a vehicle for different audiences/ agencies The to gather listener traffic Connect with Rob: Rob's Website Spreaker Live Show Spreaker Blog Links and Resources: Iangarlic.com/plan         Hosted on Acast. See acast.com/privacy for more information.

Notifications are the way to go as opposed to constant  emailing, and advertising promotions. In this episode of the Garlic Marketing Show, we hear from the co-founder of Stackify Matt Watson and how he describes the power of content marketing. He describes his experience with SEO and how it has impact the way they distribute news like blog posts through notifications that creates over 500,00 visitors to visit a site after publication. What You’ll Learn: What Content Marketing is Content Marketing Strategy Tools to create traffic on sites Connect with Matt: https://stackify.com/  Links and Resources: Iangarlic.com/plan     Hosted on Acast. See acast.com/privacy for more information.

Do you want to learn how to ranked? How to get your videos ranked especially on the top search engines? Today I will be discussing the tips and tricks of video ranking, the value of SEO, and importance of customer stories. What you’ll learn: How SEO works The value of SEO ranking How customer stories supplement SEO through virtual referring Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

When we click onto a website the first things we look at is not just the design but the content itself. Content plays a crucial part of what makes a website come to life and what keeps visitors coming back to the page. In this episode of the Garlic Marketing Show, I speak with Stefan Georgi whose managed to make over half a billion in sales on copywriting alone. He talks to us about what got him into the copywriting business, how to get into the mindset of the audience when writing the content, and details to his copywriting event in Vegas. What you’ll learn: Two secrets to effective writing that sell $530,000,000 Discover his 6 stage structure for sales copy The extreme value of being weird Details about the Copywriting Event in April Connect with Stefan: Turtle Peak Redox Copywriting Event 2018 Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

Any business can tell you that referrals are their best source of business. I am going to tell you why referrals work and the 3 key secrets to get people to buy from you. How to build on trust, telling a story,  and virtual referrals with case stories. What you’ll learn: Why referrals are so valuable How to build on a transfer of trust The value of using case stories Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

Smartphones are all around us. They have been a tool for communicating, sharing, and connecting with other through apps and messaging features. However, smartphones can also serve as a vital tool in the marketing world. In this episode of The Garlic Marketing Show, I speak with the founder of the Smartphone Marketing School Tabitha Carro. She shares her expertise on how she got into making her own Smartphone Marketing School, provides tips on how to market ads and products with video and the basis of her courses. She discusses how digital marketing shouldn’t be limited on creating content on a desktop and making it mobile responsive. Rather, people should be making it on their phones and integrating different apps to produce visual engaging content. What you’ll learn: Useful Apps for Visual Content Creation on your SmartPhone Tips to Create Engaging Ad Videos Information about the Smartphone Marketing School Courses Connect with Tabitha: Tabitha's Website Spms Membership Tabitha’s Blog SPMS Facebook Page SPMS Twitter SPMS Pinterest SPMS Youtube Channel SPMS Instagram Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

Products can be revolutionary, however, without a great marketing plan, how can they sell? On today’s show, I talk with the man behind making brands become iconic. He’s helped brands like Juiceman,The George Foreman Grill, Sonicare, and OxiClean become household names today. Rick Cesari, the Chief Acceleration Officer of Cesari Ignite, discusses the secrets of how to build a brand’s foundation. He provides tips on marketing products to clients, engaging your audience, the basic formula for infomercials, and the importance of establishing credibility by using authentic testimonials. What you’ll learn: Building a Brand’s Foundation Positioning Strategies in Marketing Basic Formula for Infomercials, and Omnichannels   Connect with Rick: http://cesariignite.com/ 5 Keys to Building a Brand Buy Now Rick Cesari Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

Establishing business credit can really benefit a business in the long run. Chief Executive Officer of CreditSuite.com, Ty Crandall discusses the steps of how to build business credit, the benefits of using it, how to potentially grow your business, and market on different platforms. It doesn’t matter how long you’ve been in the business, credit can be started right when you have an effective marketing strategy, budget, and plan. Ty discusses some tips small business can take when trying to establish business credit and how big business like Walmart and Apple have been so successful. What you’ll learn: The importance of business credit Steps to establish business credit Platforming your marketing   Connect with Ty: https://www.creditsuite.com/ Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

Content sells and makes businesses like how Liam Martin had his start from blog posts to becoming the CMO and Co founder of two companies, Time Doctor and Staff.com.  In this podcast, Liam Martin discusses his companies and how they can be useful with SEO traffic and how to help engage productivity remote workers with AI time tracking software. He describes how people should focus on their strengths like his are statistics and analytics while the CEO is the client communicator and sales force behind the team. His ultimate motive is to drive traffic, and a great synopsis of how to drive SEO strategy. We also talk about YouTube and how their algorithms are about  quality content that you can’t get in the system.  The simple things about product testing and the things that they learned. What you’ll learn: How to focus on the analytics on remote workers and teams The benefits of using SEO to get the best results The value of content and algorithms to create a successful business. Connect with Liam: https://staff.com/ https://www.timedoctor.com/ Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

Successful marketing is central in making a functional business. In today’s podcast, I speak with Jon Manley about how creating successful marketing can not only boost employee morale but also reach the ideal clients. He provides valuable advice for how marketers can provide phenomenal service to their clients and strategically sell the final product. What You’ll Learn: How to reach your clients with a targeted audience Social selling to your clients and how to build client relationships Employing morale and goals to effectively create a successful marketing business Connect with Jon: Check him out on:  https://www.linkedin.com/in/jonmanley/ Links and Resources: Download perfect video case study planner at iangarlic.com/plan     Hosted on Acast. See acast.com/privacy for more information.

A targeted audience is vital when you are trying to send a message. You want to attract the right crowd in order for them to engage with your product or brand. In this podcast, with Leeyen Rogers  she discusses her new starter company JotForm.  Leeyen goes in depth describing the basics of creating forms and how to implement them in the marketing field. She suggests companies marketing their business to use a survey form that targets their specific audience. This way marketers can effectively gather potential leads and future clients to their business.   What You’ll Learn: How to focus and create effective survey forms with conditional logic The benefits of using JotForm How to create better engagement to your audience Connect with Leeyen: Leeyen Roger’s website Jotform Jotform’s articles on Medium Links and Resources: Download perfect video case study planner at iangarlic.com/plan Hosted on Acast. See acast.com/privacy for more information.

When it comes to building a business, clients are the key to success. As marketers we have to build client relationships whether that be by phone call or through email. Our guest Steve Sims who’s promoting his new book Bluefishing: The Art of Making Things Happen  shows the steps to build successful client relationships. He discusses the importance of valuing communication when interacting with clients from scheduling face to face meetings, to having personal phone calls. What You’ll Learn: Embracing the value of client communication Changing the way we communicate with clients How to effectively advertise a brand with other forms of communication Connect with Steve: Bluefish Concierge Service by Steve Sims Read Steve’s book Bluefishing: The Guide to Making Things Happen Visit Steve’s site https://www.stevedsims.com/ Links and Resources: Download perfect video case study planner at iangarlic.com/plan Follow Ian Garlic on Facebook at Garlicface.com   Hosted on Acast. See acast.com/privacy for more information.

Marketing doesn’t always have to come from big business. People can market their own brand straight from their house. In this podcast with Julie Broad, she talks about how she transitioned in her career from real estate sales to publishing her own book. Today, she has her own book launching company specializing in self-publishing nonfiction. She provides great advice on how people should market their work, book pricing, and the value of books as a marketing strategy. What You’ll Learn: Julie’s incredible story of how she launched her first book and company Tips for marketing books from pricing and creating audiobooks to placement and sales Insight about Book Launching and the services they provide to clients Connect with Julie: BookLaunchers.com More than Cashflow https://juliebroad.lpages.co/book-selling-gameplan-opt-in-4/ Julie's self-publishing help on YouTube  Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.

Brands build businesses. The key with brands is that they help form identities for one’s business. Today, in this podcast I  speak with Pia Silvia, author of Badass Your Brand about how to create a powerful business brand. She emphasizes how smaller businesses can reach bigger clients, financial advice, and branding. Businesses should become magnets for their ideal clients, even if that means repelling the wrong clients.   What You’ll Learn: How to build a better brand/design for your business Financial business advice from branding, managing budgets, to a solution plan How to get clients over their fear of bad decision making   Connect with Pia: Read her book Badass Your Brand Visit her website Worstofall Design   Links and Resources:   Download perfect video case study planner at iangarlic.com/plan     Hosted on Acast. See acast.com/privacy for more information.

After a long wait, the Garlic Marketing Show has finally returned. In future episodes you can expect more updated material, bigger companies sharing their stories of how they run their own marketing firms, and more solo episodes like these. Much of marketing is about more than the market itself, but how to effectively manage a team of people in the industry. The best marketers sharpen the saw, which is one of our core values, and create client engagement with Dynamic Video Case Stories. What You’ll Learn: What to expect in future episodes Effective teamwork The importance of selling stories- Dynamic Case Stories Links and Resources: Download the perfect video case study planner at iangarlic.com/plan What’s the one thing you need help with? Let me know at garlicface.com Hosted on Acast. See acast.com/privacy for more information.

Agencies are vital to the success of businesses, and expanding the growth of agencies is key. Summits are a tool to integrate growth among agencies. In this podcast, market guru Andrey Polston discusses the agency summit and how newbies, freelancers, and prospective marketers can learn vital tips when it comes to marketing one’s own business. Finally, he discusses the program for The Agency Summit and how to register.   What You’ll Learn: Learn details about the upcoming online agency summit and how to register Some  valuable tips for freelancers on how to get a start in the marketing/sales business How to apply up sales, revenue, and leadership in an agency   Connect with Andrey: Register at Agency Summit Visit Andrey’s website GetListingsSummit.com   Links and Resources Download the perfect video case study planner at iangarlic.com/plan     Hosted on Acast. See acast.com/privacy for more information.

Starting a podcast is not easy and can take a very long time commitment. However after you have built your audience there are a lot of added benefits to the middle of your marketing funnel. The key to getting these benefits without the huge time commitment is being a guest on other podcasts. Dan Moyle comes to marketing from the TV news business and brings a wealth of knowledge from writing to video production to multimedia content creation. Listen and learn why telling your story to 50 ideal clients is better than 5,000 people. What You’ll Learn: How to use podcasts to do a virtual book tour How to become a guest on podcasts The keys to getting a story to click Connect with Dan: https://www.facebook.com/daniel.a.moyle https://twitter.com/danmoyle Links and Resources: interviewvalet.com/garlic https://www.useloom.com/ Hosted on Acast. See acast.com/privacy for more information.

Getting out of a constant launch cycle is a common goal for many business owners. This can be difficult and a little scary at first. The secret to truly getting out of a launch cycle is a working evergreen marketing system. Jessica Nazarali merges business with her desire to help people through the courses she releases through It Girl Academy. She is passionate about helping women to use the evergreen model for enrolling consistent clients without having to do big stressful launches. If you are ready to take a lot of stress out of your business this episode is for you. What You’ll Learn: Why you shouldn’t abandon something if it doesn’t work right away How to stand out in the blogging space How to start your own evergreen marketing system Connect with Jessica: jessicanazarali.com/webinar businessmasterycertification.com Hosted on Acast. See acast.com/privacy for more information.

There are many businesses that try to put everything on their website without thinking about how distracting this can be to potential customers. When looking into conversion rate optimization less is usually better. My guest Chris Dayley is passionate about helping businesses learn what their users want on their website through psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. What you’ll learn: The 6 most critical conversion areas on a website Why it’s not enough to just have a mobile site How to match offer to intent Connect with Chris: Free Existence Testing Proposal A/B Testing Starter Guide Disruptive Advertising Hosted on Acast. See acast.com/privacy for more information.

If you haven’t heard about chatbots yet this episode is a must listen. Email is still the preferred way for many businesses to market themselves but this is quickly changing. Chat apps are being downloaded more than any other app and creating an engaging experience on these platforms is going to be a game changer for many businesses. My guest Peter Lisoskie is the founder of Chatbot Nation and helps companies who want to deploy chatbots for leads, inside sales, content delivery, ecommerce, and customer service. He's a proud geek, runs a business incubator, hangs out with neuroscientists and has been known to write a line of code or two if it brings a product to life. What You’ll Learn: How to create an engaging experience with a bot How chatbots can out perform email What you can do to get started using chatbots in your business today Connect with Peter: slapshotstudio.com/chatbots facebook.com/groups/chatbotnation chatbotnation.co Hosted on Acast. See acast.com/privacy for more information.

Understanding how people make decisions can be a game changer in any business. The field of neuroeconomics seeks to do just that. Paul Zak is not only a TED speaker and author, but he really founded this area of neuroeconomics. When you think about economics, it's money and decision making and neuroscience is just how the chemistry behind it. He is the author of The Moral Molecule and Trust Factor is his latest book. It's really the science of creating high performance companies. Paul has spent years measuring brain activity while people worked in order to measure the factors that effect the way people interact. One of the main takeaways from these studies shows that trust substantially increases productivity, performance and happiness at work. In a environment where trust is high teamwork is great, people cooperate and are more effective overall. You may want to give this one a couple listens because it is packed with tons of information and stories from Paul’s years of experience. What You’ll Learn: How to create a high trust company How to find that resonant story for your consumer Why attention isn’t everything when it comes to your story The eight building blocks for organizational trust http://www.pauljzak.com/ ofactor.com Hosted on Acast. See acast.com/privacy for more information.

In every part of our lives we connect with and remember stories. The business that can tell the best story will always win, but how do you collect the right stories? Lawyer, speaker, author and strategist Eliot Wagonheim is back again to talk about the importance of business stories. Listen in as Eliot shares his insights on the importance of stories, especially the failures. What You'll Learn: How to use empathy in your stories. How to figure out which clients to ask for testimonials. Why stories about failure can be so powerful farsightedbusiness.com Hosted on Acast. See acast.com/privacy for more information.

Marketing and advertising are becoming extremely crowded spaces. Anyone can start a blog or sell products and services online so it is extremely difficult to stand out. In order to do this you need to either significantly reduce cost, simplify a complicated process or innovate in a brand new space. Perry Marshall has some great tips for achieving this in any market as well as a way to figure out if you should be advertising on Facebook or Google. What you’ll Learn: The most overlooked part of Google Adwords and how to utilize it. How Facebook advertising can be more powerful than Google How to find a market, identify a niche and even get a job Connect with Perry: Is Adwords For Me? Is Facebook For Me? Hosted on Acast. See acast.com/privacy for more information.

Negotiation is often seen as a negative process even though we all participate in negotiations everyday. With the right mindset and a little training negotiations can be a positive process as well as a mutually beneficial one. My guest Chris Voss is a former FBI negotiator and co-author of the book Never Split the Difference. Chris has negotiated many life or death situations and discusses the importance of empathy and listening in any negotiation, regardless of the stakes. Text “FBIempathy” to 22828 http://blackswanltd.com/ What you’ll Learn: The two most important tools in any negotiating How to get the best price on your car How to instantly take the pain out of a negotiation   Hosted on Acast. See acast.com/privacy for more information.

Starting a business is not an easy thing to do and even if you do start your own most fail within the first few years. If you are fortunate enough to get past the first few years it can be even more difficult to scale your business. My guest today Moran Pober, founder of ABD Assets, discusses why you need to build a business with the goal of being acquired and how to grow through acquisitions. What You’ll Learn The right way to seek a mentor Why you shouldn’t invest all of your money back into the business How to grow your business without increasing your sales http://abdassets.com/ Hosted on Acast. See acast.com/privacy for more information.

We have all seen the results from successful marketers that have the fancy cars. There is also the assumption that the results only happen when you have a huge audience and well known name. What isn’t explained is how they got that audience. My guest today has made $30,000 one month, lost everything the next and successfully made it back to the top. Ryan Stewman, known as The Hardcore Closer, discusses how he has been able to build a following of more that 170,000 people through consistency and hard work. Not only does he lay out an easy system to replicate his success but also explains how to save money in the process. What You’ll Learn: How to use customer stories to build your business The 2 words you need to focus on when selling How to figure out what to post Connect with Ryan: hardcorecloser.com/sniply elevatortothetop.com Hosted on Acast. See acast.com/privacy for more information.

There is no substitution for quality sales copy. One of the best ways to achieve this is through simplification. The first step of simplifying your message can be as simple as removing distraction. Kevin Donlin has been a copywriter and marketing advisor for clients big and small since 1998. Kevin shares his definition of copywriting as well as his secret to writing winning sales copy. What You’ll Learn: 3 tips to improve your copy right now How to use the idea of force multipliers in your copy How to get more clients like your best clients www.marketingmultipliers.com Hosted on Acast. See acast.com/privacy for more information.

The secret to asking for testimonials is to not ask for testimonials. The second you ask someone for a testimonial they don’t know what to say. Since most people are not comfortable on video those can be even worse, think deer in headlights. Every testimonial is about results, but people don’t remember results. They remember stories. Listen to this episode to learn how to start asking your clients for stories. Watch the Video on Facebook What you’ll Learn: Why asking for feedback should be your first step Why testimonials don’t work How a testimonial can actually hurt your business Hosted on Acast. See acast.com/privacy for more information.

Like Shark Tank? I interview one of the original Sharks and the creator of the infomercial Kevin Harrington. Kevin reveals his secret to creating irresistible offers and the principles from his infomercial days that still apply in today’s advertising world. What You’ll Learn: How to balance direct response and branding The questions you should ask yourself to know if you have a great offer Kevin’s proven formula for a high converting video http://www.kevinharrington.tv/ Hosted on Acast. See acast.com/privacy for more information.

The secret to a perfect case study is a story. No one will remember stats or numbers but they will remember a good story. The right story at the right time has the potential to change your business, unfortunately the hardest part is collecting those stories. In this episode I go over the system you can use to start collecting these stories today. Watch the Video on Facebook What You’ll Learn: Why you need to have case stories for your business The best methods to start asking for these stories How to use these stories in different parts of your marketing Hosted on Acast. See acast.com/privacy for more information.

If you’re a regular listener you know the power of storytelling. You need to be a good storyteller to pull people in. My guest John Livesay understands that people remember your stories not your numbers. As The Pitch Whisperer John helps people craft a compelling pitch that will pull people in and generate sales. What you’ll Learn: The importance of team stories How to win back “dead accounts” The 4 genres you can use to quickly set up your stories Connect with John: johnlivesay.com Hosted on Acast. See acast.com/privacy for more information.

We all know the 80/20 rule but did you know it impacts everything in your business? Once you start looking at your business and even your life with this concept in mind you won’t be able to stop finding parallels. No one knows this better than legendary marketer Perry Marshall. Perry discusses how understanding 80/20 can impact the way you market your business and give you an edge on your competition. What you’ll Learn: Why you shouldn’t be participating in social media all day (are you the chef or just overeating). How punctuated equilibrium relates to your business What you should be reading everyday Connect with Perry: perrymarshall.com Hosted on Acast. See acast.com/privacy for more information.

In business the best story will always win. Why then have many businesses stopped using their story? Your entire business is your story and while it will never be perfect you need to be telling it. Today I talk with author and Chief Storyteller at Create Buzz Pamela Herrmann. Pamela discusses the power of story and why, as a business, we have to guide people through the unknown. What You’ll Learn: How to use Facebook ads manager to develop your perfect customer How to write your brand story like a Pixar film The key to high level communication Connect with Pamela: createbuzznow.com pamelaherrmann.com Hosted on Acast. See acast.com/privacy for more information.

Digital marketing has quickly become the standard for many businesses. Direct mail is rarely talked about anymore but it is still a viable option for many businesses. As inboxes get more and more full and spam filters get more advanced it can be difficult for your message to reach anyone through email. I sit down with Matt Miller who has turned a handful of quarters into School Spirit Vending, a multi-million dollar business. Matt talks about the important role direct mail still has and his strategy for slowly implementing digital marketing into his strategy. Live Your Dreams: Top 10 Reasons Why You Need To Start A Vending Business What You’ll Learn: Why you need to have a marketing plan for the year How to avoid overwhelm when implementing digital marketing strategies What the direct mail “Rule of Threes” is and how it relates to digital marketing   Hosted on Acast. See acast.com/privacy for more information.

Good, authentic imagery can completely change your existing website.  Imagery sets the mood and tells the story of yourself, your brand and your business.  Before you focus on designing a new logo and ordering business cards, consider the power of images and how they can easily transform how you market yourself.  I sit down with experienced video producer and portrait photographer, John Demato.  John knows what makes useful and powerful imagery.  More importantly, he knows how to create imagery to best fulfill your business objectives. What You’ll Learn: The do’s and don’ts of website imagery The power behind imagery and the subconscious Real statistics on imagery and increased conversion Why it pays to hire a professional Connect with John: Demato Productions Hosted on Acast. See acast.com/privacy for more information.

Facebook advertising has been the hot topic in marketing for a while now but there is one platform that you probably aren’t using but may produce better results. If you are not advertising on LinkedIn you could be missing out on a ton of qualified leads. I talk with AJ Wilcox the founder of B2Linked and a Linkedin advertising expert. If you are struggling to qualify the leads for your business from your advertising this episode is for you. What you’ll Learn: How to setup your first LinkedIn campaign and succeed The big mistakes many experts make in their LinkedIn campaigns The big difference between Facebook and LinkedIn ads Hosted on Acast. See acast.com/privacy for more information.

Video is no longer a choice in your business, it’s a requirement. Having videos that tell a story is the best way to get people to know you and is the quickest way to grow a community. Silvia Pellegrini, expert vlogger and director of Events Uncovered TV, was very nervous to start shooting video and wanted everything to be perfect. Silvia shares her story about learning how to have a great interview and the importance of making videos even if they aren’t perfect. What you’ll Learn: Silvia’s 3 big rules for listening Tips for being a great vlogger The best way to do a video selfie Why your video doesn’t need to be perfect Connect with Silvia: Events Uncovered TV Hosted on Acast. See acast.com/privacy for more information.

As marketers and entrepreneurs we all start thinking about our branding, images, videos and our website. Copy writing is almost always the last thing we think about. This mindset is killing your business. My guest Dean Edelson is a true expert that has worked writing copy and producing commercials for basically every production company in Hollywood. Dean shares his secrets to writing writing great stories and some of the biggest mistakes that are costing you millions. What you’ll Learn: How to adapt high performing copy to the latest trends in internet marketing Why the best copy is simple How color relates to your marketing message Hosted on Acast. See acast.com/privacy for more information.

No matter what method you use to publish your book you are basically on your own when it comes to the marketing. There are so many entrepreneurs out there that just want to get their book out there but don’t have a marketing strategy. Entrepreneur and best selling author Tamara Monosoff has used her experiences and proven marketing strategies to help other authors with the difficult process of marketing their books. What you'll Learn: Why you need to be using video to market your book. How to use video to make your book interactive. Tips for using Facebook Live in your marketing strategy. Hosted on Acast. See acast.com/privacy for more information.

Finance is not a topic that we generally like to talk about. It is also an area that most people are not confident about. Today I am joined by once failed now successful investor Damion Lupo. Damion discusses what financial security really is and the importance of being self responsible with finances.  What you’ll Learn: How to use silver to become an action taker. How to turn your fears into assets. Why the idea of retirement is hurting your mindset Hosted on Acast. See acast.com/privacy for more information.

Business owners and entrepreneurs can’t continue to do everything themselves when growing a business. It can often be difficult to know when it’s time to hire a team to help. Lyndsay Phillips, CEO and founder of Smooth Sailing Online Support, has helped entrepreneurs and business owners implement business building strategies to be more productive, boost profits and grow their businesses. What you’ll Learn: How to grow your business to make more money with less time commitment Why you need a strategy behind your content marketing The secret to giving up control Hosted on Acast. See acast.com/privacy for more information.

Most marketers take their products to existing markets without realizing that the odds are stacked against them from the beginning. Creating a unique spot and conditioning the world to think about a problem differently is the only way to make the market come to you. Christopher Lochhead has been the CMO for 3 different companies and has given many lectures on the importance of Category Design. What you’ll Learn Why introducing a product into an existing market can be a risky decision How to use category design in your business How to make people want your solution Hosted on Acast. See acast.com/privacy for more information.

It’s no secret that advertising on Facebook can do incredible things for your business. Most people however don’t realize just how quickly they need to capture someones attention. Social media expert and third time guest Marty McDonald has spent over 9 years perfecting the social media strategies he uses to help small businesses get amazing results on social media. If you are struggling to stand out on social media this episode is a must listen. What You’ll Learn: How to generate buzz for a live video Why vertical video might be the right option Tips on using Instagram hashtags effectively Hosted on Acast. See acast.com/privacy for more information.

Joining a mastermind is one of the best decisions you can make for your business. With so many out there finding the right one can seem like a daunting task. Jay Fiset, a 30 year marketing expert, has figured out what makes a mastermind successful. If you are trying to find the right mastermind or looking to start your own this episode is for you. What you’ll learn: Why the culture of a mastermind is crucial. How to find a successful mastermind leader. Why building a community is necessary. Hosted on Acast. See acast.com/privacy for more information.

Are you following multiple coaches hoping for the secret that will make your business wildly successful? Most of us are guilty of this and don’t know just how much it is hurting our business. This week I talk with best selling author and incredible business coach Carrie Wilkerson, better known as The Barefoot Executive. Carrie talks about the importance of understanding what works for your business instead of following what works for others.  What you’ll learn: Why you need to do your business your way How to identify the people you should listen to What you need in place to turn your leads into customers Hosted on Acast. See acast.com/privacy for more information.

Are you telling your story in your marketing? If you really want to build your brand you need to start telling your customer’s story. There is not better way to get your customer’s story out there than Facebook. This week I talk with digital marketing expert Tim Croll about the importance of building relationships around your customer’s story and culture. What you’ll learn: Why you need a high quality product to build a brand. How to build story into your design. How to use Facebook to nurture relationships. The importance of organic reach in your marketing. Hosted on Acast. See acast.com/privacy for more information.

Do you struggle to publish tons and tons of fresh content for your site? What if you could increase your traffic by consolidating all your content? My guest this week is a former Hedge Fund Investment Manager Todd Tresidder. Listen and learn how Todd was able to increase his website traffic 7x in a year by consolidating and publishing only high quality content. What you’ll learn: The 4 step content audit method Todd used to consolidate all of his content. How to use multiple forms of content in your course. How to use story in an 11,000 word post on numbers. How to build true wealth outside of marketing Hosted on Acast. See acast.com/privacy for more information.

Are you using video in your marketing strategy? If you’re not you need to listen to this episode. Justin Teoh has been helping his clients harness the power of online video since 2010 and has worked with brands such as Toyota, Johnson & Johnson and Neutrogena. Listen as we talk about his journey from a disaster to a master. What you’ll learn:  How to seed your videos to make money without being “sales.”  The secret technique to get thousands of video views.  The power of 1 video view. How to take advantage of the Big Brands Achille’s Heel Hosted on Acast. See acast.com/privacy for more information.

Susan Baier is a marketing veteran with 30 years of experience helping Fortune 500 brands and small business learn their perfect audience and EXACTLY what makes them tick. What you’ll learn: The one BIG question every business needs to answer How to be BURSTING with ideas for your blog post The real reason businesses fail and how to avoid it Hosted on Acast. See acast.com/privacy for more information.

Do you want to start a business but don’t have an email list or know how to run ads on Facebook? My guest this week has done this and been incredibly successful. Melissa Krivachek is an international best-selling author, award winning coach and renowned speaker who loves pushing people beyond their perceived limits. Listen in as we talk about the big mistakes new (and some old) entrepreneurs make. What you'll learn: The 4 keys to improving your business performance How to make money doing what you love How to triple your website conversions without an email list Hosted on Acast. See acast.com/privacy for more information.

Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and uses data to drive every decision and is an overall cool guy. Listen in as we talk about how to use Data to create a great marketing campaign. What You’ll Learn: How to prevent being overwhelmed by the possibilities How to use data to be reactive instead of proactive Why it’s always about what’s best for the client When not to push out content What’s the biggest trend in data https://pidalia.com/garlic/ Hosted on Acast. See acast.com/privacy for more information.

We usually tend to start our day thinking about what things we should do first, or how to be productive. Well, in today’s episode, I am joined by an amazing guest, Craig Ballantyne. He’s a Strength and Conditioning coach, an amazing author and definitely a cool person. Listen in as he shares his secrets on how to design a perfect day. What You’ll Learn: How you should structure your day What you should do first thing in the morning How to train people to be productive How to have better time management www.freeperfectdaybook.com www.craigballantyne.com/freegift Hosted on Acast. See acast.com/privacy for more information.

Stories are what makes your business more meaningful. What are the keys to creating your perfect video case story? In this excerpt from my upcoming book my book, Right Stories, Right Time, I discuss the 15 steps to create the perfect video case story. Listen in as I share my secrets to create the perfect video case story. What You’ll Learn: How do you set your mind in creating the perfect case stories? What are these steps? How do you increase your business with case stories? http://iangarlic.com/perfectvideocasestudy Hosted on Acast. See acast.com/privacy for more information.

Starting a business requires a lot of work. But it all comes down to one question: How do you really make your business better? In this episode, I am joined with Tony Grebmeier, water polo master, former radio DJ, adult superstar, the host of the Tony G. Show, and ShipOffers CEO. We talk about what a lot of entrepreneurs should know before starting any business business. What you'll learn: Test a supplement sales with $500 The biggest mistake new supplement companies make The importance of accountability for change How to be open to direction while maintaining direction How to be super cool Hosted on Acast. See acast.com/privacy for more information.

Every business needs a process to make everything run smooth, Marketing is no exception. We need to have the ultimate process to deliver the right story at the right time. In this excerpt from my book, Right Story, Right Time, I talk about how it is really important to have a process that can be applied in business and our everyday lives. What You’ll Learn: Why you need to have a defined process for our business The 5 Major Steps of the Process How to set the right goals for your process Hosted on Acast. See acast.com/privacy for more information.

Do you have a creative idea for a book but don’t know how to create it? The real question you have to ask yourself is how to find the right pitch for your book idea. Today’s guest is Lisa Tener, a published author and expert book coach, who has worked with me in the past. Lisa is a fabulous writer and an all around awesome person. In this episode we talk about the process she uses to help people bring their book to life by asking the right questions to discover the reasons you are writing a book. Take Lisa's book quiz: www.IanGarlic.com/book-quiz What you’ll learn: Why hiring a ghostwriter is not always the best way to go. Why you need to know your goals before writing your book. Why it is so important to write the right book. Hosted on Acast. See acast.com/privacy for more information.

Is your marketing focusing on your customer's wants or needs? In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the importance of attention and intention based marketing. Identifying your customer's wants and needs is the first step to overcoming their alibis. What you’ll learn: The difference between intention and attention based marketing Why you need to overcome your customer's alibis How stories can be used to move someone from attention to intention Hosted on Acast. See acast.com/privacy for more information.

Physical Training is essential to the body as well as to the mind. But in marketing, you also have to incorporate your mental and physical well-being in order to be the best that you can and be on top. My guest this week is Glenn Dawson, an awesome personal trainer and co-owner of Reset U fitness. Glenn shares his experiences of starting a business and the importance sales and marketing plays in every business. What you’ll learn: Why you need to amplify what’s working in your business How marketing and fitness is related Why entrepreneurs need to get healthy Why working out is the most important thing you can do Hosted on Acast. See acast.com/privacy for more information.

In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the inevitable challenges businesses face. Learn how your business can become a microauthority for your clients. What you’ll learn: How to become a microauthority How becoming an influencer can change your business Why only focusing on your sales force creates buyer's remorse Hosted on Acast. See acast.com/privacy for more information.

Creativity is what makes life wonderful. And it requires creativity to improve the Marketing Strategy of any company or business. Today I am joined by a talented artist and speaker Ron Tite.  He shares his knowledge about how to add your craft and creativity to your Marketing strategy. And some bonus tips too! What you’ll learn: How to utilize your skills as a part of the business Why brands should create stuff that people want to see Why everybody is a creative artist How the Third Choice Thinking game work How to determine the fine line between being brilliant and being stupid Hosted on Acast. See acast.com/privacy for more information.

Making a better marketing decision is a challenge itself. Internet Marketers go right for the kill, but a series of decisions should be considered before making a sale. In this episode, I take an excerpt from my upcoming book Right Story, Right Time and discuss how internet marketers should build their decision making process before taking steps that they might regret in the future. How do we decide? How to build a relationship while providing value all the way How to rationalize emotional decisions Why relationships are humanity’s power What Know, Like, and Trust means in your business Hosted on Acast. See acast.com/privacy for more information.

A lot of people are thinking about living their dreams, but they never do it, instead they play the ‘What if?’ game. In this episode, I talk with a 2nd time guest, Jim Palmer, a dream business coach. He shares his thoughts on how do you turn your “What if’s” into something positive? Practical people live in a very safe and predictable lives, ALWAYS do everything by-the-book, like always making sure their insurance is paid, keeping their mortgage current, etc. But when you’re practical your MIND also plays the ‘What if?’ game. What You’ll Learn: How to play the “What If” game in the positive side Why you need to say “Yes” more often than “No” Why everyone needs a business coach Man up and take chances Hosted on Acast. See acast.com/privacy for more information.

Do you want to start a successful Youtube ad campaign but don't know where to start? The first thing you need to understand is the situation and mindset of your customer. This week I talk with Tom Breeze, a true Youtube expert and CEO of Viewability. After listening to this episode you will have everything you need to start a winning Youtube ad strategy. What you'll learn: Why you can't run the same ad on Youtube and Facebook The difference between attention and intention How to understand the mindset of your customers Hosted on Acast. See acast.com/privacy for more information.

Entrepreneurship is hard and marketing isn’t easy! No matter how big you grow there’s always ups and downs. Being decisive is critical, but you have to understand that just because you decide doesn’t mean it’s going to happen right then. Tactics help, but you have to have that mindset before you see results. Today we have an awesome guest, Terry Gremaux is a Social Media Marketing Expert, a wonderful Father and has grown his business tremendously using Social Media. What You'll Learn: The 5 things you should add to your morning routine. Why you need to make a decision and stick to it. Why you should be happy going through tough times. Hosted on Acast. See acast.com/privacy for more information.

Feeling confused as to why your video marketing is not working. Stop telling yourself these lies. In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the lies we tell ourselves, the lies society tells us about marketing and the cognitive biases, the lies our brains tell us. By identifying these lies we can learn what REALLY makes people decide.  We get people to decide faster and more often in our favor. Hosted on Acast. See acast.com/privacy for more information.

Alessandra Colaci is here to help you with her marketing skills! In this episode, you'll learn how Alessandra utilizes LIVE STREAM and VIDEO for her marketing. What you'll learn: - How to be a marketing TRENDSETTER - How to SPOT marketing trends before everyone else - How to use LIVE VIDEO for your marketing - The basic SETUP for your live video Hosted on Acast. See acast.com/privacy for more information.

Are you ready to double year revenue INSTANTLY? Marketing leader, Deborah Katz, is here to tell YOU how you can optimize your cart. Listen NOW to know the secrets to multiplying your revenue! What you'll learn: - How to DOUBLE your revenue immediately - High level strategies for selling PRODUCTS - How to optimize your CART - How to create a sense of URGENCY Hosted on Acast. See acast.com/privacy for more information.

Keith Perhac's here to tell you how you can learn the exact value of your lead sources. He's here to help you avoid the biggest mistakes in online marketing! With this episode, you'll learn more about Keith's story and how he's garnered success from his company Segmetrics. What you'll learn: - How to overcome the CHALLENGES of online marketing - The EXACT values of your lead sources - How case studies and stories are key parts of FUNNELS - How to improve your BRANDING for your marketing Hosted on Acast. See acast.com/privacy for more information.

How prepared are you for this new year? You should be at the top of your game especially when it comes to your video marketing strategies. Here's what you should learn for this new year! What you'll learn: - How to come up with you video strategy for 2017 - How to constantly INNOVATE as a marketer - How to use video marketing with DIRECT MAIL - How to utilize STORY TELLING in your video marketing strategy Hosted on Acast. See acast.com/privacy for more information.

Start your year RIGHT! For 2017, here's what you should do to create your marketing plan and content calendar. With these tips, you'll make 2017 the BEST YEAR EVER for your marketing! What you'll learn: - How to create a STRATEGY based on your ideal customer - The best SYSTEM for the content you should develop - What PRODUCTS to promote - Your content CALENDAR for the year Hosted on Acast. See acast.com/privacy for more information.

In this episode, you'll learn how to augment your digital marketing by using DIRECT MAIL! Brian Kurtz is here to give you his latest insights and tips on how you can enhance your business and WIN at marketing. What you'll learn: - How to use DIRECT MAIL for digital marketing - How you can use direct RESPONSE to your advantage - How to increase the ENGANGEMENT of your prospects - Why you should be "AGGRESSIVE" in your language Hosted on Acast. See acast.com/privacy for more information.

In this episode, I'm giving you some tips on how you should set your business goals in 2017! Here's are some steps you can take to create EPIC marketing strategies to grow your business! What you'll learn: - How to plan your marketing strategies for 2017 - Your B-HAG (Big Hairy Audacious Goal) - Why you should collect stories - How to identify the stories that will enhance your business Hosted on Acast. See acast.com/privacy for more information.

Version DONE is better than version NONE. I'm talking to Cara McCarron on how you can find the BEST team to do your content. Cara McCarron is an awesome mother who owns an EPIC content company. Here's everything you need to know to create AMAZING content. What you'll learn: - How to make all kinds of CONTENT - How to create content STRATEGIES - How to come up with the PERFECT team - How to jump-start your website with VIDEO content Hosted on Acast. See acast.com/privacy for more information.

For this episode, you'll learn the 9 steps to creating your video marketing strategy! Make your 2017 GREAT by creating a video marketing strategy to boost your business. What you'll learn: - Your IDEAL video marketing strategy - Why you should MAKE a marketing strategy for 2017 - A layout GOAL for your strategy - How to make your company GROW with a new video marketing strategy Hosted on Acast. See acast.com/privacy for more information.

In this episode, I'll be interviewing Jacki McLenaghanon how you can fill your events and become a better speaker! Here's everything you need to know on how to utilize marketing strategies to bring people to your event. What you'll learn: - How to make your events STINK-PROOF - How to promote your event ONLINE - How to get to know you AUDIENCE faster - How to fill your FIRST event Hosted on Acast. See acast.com/privacy for more information.

Whether or not you wanted Trump to become president, he won because of MARKETING. With a great marketing strategy, you can influence millions of people to your cause. Here's how Trump did it. What you'll learn: - How Trump won through MARKETING - The power of the EMOTIONAL response - How EXPOSURE played its part in Trump's success as a presidential candidate - How Trump won through FILTER BUBBLES Hosted on Acast. See acast.com/privacy for more information.

Join us today as I interview Dennis Crosby on how to succeed over and over again! In this episode, Dennis will share all the tricks, tips, and secrets to achieve endless success! What you'll learn: - How he succeeded with his 4-HOUR work week - How he built his businesses by writing STORIES - How he started his CROCHET business - How to build media PLATFORMS for people Hosted on Acast. See acast.com/privacy for more information.

Increasing your leads and profits with CASE STORIES has never been easier! When you use case stories for online reputation management, you'll be able to increase your organic followers. What you'll learn:  - How to place your content on the FIRST page of Google Search - How to encourage people through POSITIVE case stories - How to use VIDEO case stories for increasing your customers - How to get people to TALK about you. Hosted on Acast. See acast.com/privacy for more information.

This episode of the Garlic Marketing Show is short but amazing because of the GREAT Gary Vaynerchuk. This intense interview will show you how success results from Gary Vee's mindset and use of storytelling. What you'll learn: - How to get the BEST social media for great feedback - How to GROW your business in a few short years - How Gary Vee built his brand with STORYTELLING - How to REWIRE your brain to make decisions faster Hosted on Acast. See acast.com/privacy for more information.

Here's a quick episode on why you should avoid using testimonials! Use CASE STORIES not testimonials. Here's everything you need to know about testimonials and why you should stop using them. - Why REFERRALS work so well - Why testimonials STINK - Why case STORIES are better - Great TOOLS for searching case stories Hosted on Acast. See acast.com/privacy for more information.

This is part 2 of the interview with Tucker Max! In this episode you'll find out what strategies and systems Tucker Max uses for Book in a Box. What you'll learn: - Tucker's business STRATEGIES - How he has brought SUCCESS to Book in a Box - The power of the CASE STORIES in Tucker's website - How videos are the FUTURE of marketing   Hosted on Acast. See acast.com/privacy for more information.

Significantly increase your website conversions with CASE STORIES. Take case studies to the highest level by telling stories. Through this episode, you will understand the power of the story and how it will make your customers buy your products and services. What you'll learn: - Why you should use Case STORIES not Case Studies - How to COLLECT stories - How to SOURCE stories - How to OPTIMIZE your website with stories Hosted on Acast. See acast.com/privacy for more information.

Check out the first part of my interview with Tucker Max on how he and his company have achieved success through books! Hit rock bottom? Tucker Max will show you how to bounce back and be better than ever!  What you'll learn: - The importance of books - Why you don't need to be good at writing - How to manage your business - How to focus on what you're great at Hosted on Acast. See acast.com/privacy for more information.

In this episode, you'll find out the 7 CRUCIAL steps in creating effective case studies. Through these case “stories,” you’ll improve your marketing and increase your sales. All you have to do is learn these steps to know the secrets behind creating AMAZING case stories. What you’ll learn: - The 7 steps of creating effective case stories - To identify who you want to sell to - Find case studies that work - Creating the ideal case story for your channel Hosted on Acast. See acast.com/privacy for more information.

Join me as I interview Neil Patel about his business expertise, his book, “Hustle,” and his accomplishments! Through this podcast, you’ll discover that you can achieve success by following your passion! Listen to this interview to know the hacks to you can take to grow your business and take care of your customers! What you’ll learn: - What EVERY business owner should know - Neil Patel’s marketing TECHNIQUES - Why you should OVER-DELIVER for your clients - Key concepts from Neil’s book, “HUSTLE” Hosted on Acast. See acast.com/privacy for more information.

When you tell the right story at the right time, you engage your clients to know more about your business. Telling the right story at the right time is important because you have to know the situation of your business and your customers. Learn how to use the Internet to know the right time for your story. Improve your marketing today by becoming a MEDIA company!  What you'll learn: - To tell your PERFECT story properly - To know the POWER of your story - To discover the RIGHT time for your story through the Internet - To become a MEDIA company Hosted on Acast. See acast.com/privacy for more information.

We have all either said or heard someone say that Facebook ads don’t work. The truth is when used properly Facebook can grow your business really fast. I am joined this week by Kim Snider the founder of Sync2CRM, a software that connects your Facebook campaigns directly to your CRM. People are 77% more likely to convert after seeing the same message on different platforms and Sync2CRM makes that process automatic. What you’ll learn Why you should consider using FB live in place of blog content The secret to building a successful Facebook funnel The downside to outsourcing your Facebook ads Connect with today’s guest: http://sync2crm.com https://www.facebook.com/Sync2CRM Hosted on Acast. See acast.com/privacy for more information.

Through case studies and case stories, you can enhance your company’s SEO value. When you tell the right story at the right time, you become the solution to your clients’ problems. If people can relate to your story, you’ll generate organic search traffic. All you need to do is tell your customer’s stories to bring your SEO to the next level! What you’ll learn How to capitalize on people’s intention The three things you need to do to increase your traffic Why you need a success story page Hosted on Acast. See acast.com/privacy for more information.

  There are many businesses that want to be on social media for the wrong reasons. Social media can be a very useful tool for your business but you need to have goals and a plan just like any other marketing effort. This week I talk with Marty McDonald the founder of the social media agency Bad Rhino. Take some time to listen to how he approaches new social media campaigns before deciding to go all in on your own. What you’ll learn Why your social media strategy needs to tie into all your marketing How to have a presence on social media Why your goal with social media shouldn’t be to sell more The real reason you need to use video in your marketing Connect with today’s guest: http://badrhinoinc.com Hosted on Acast. See acast.com/privacy for more information.

Most people are familiar with online chat as a customer service tool for large companies. What if you could use online chat to increase conversions and sales on your website? This week I am joined by Jim Bert who is the head of marketing and sales for Apex Chat. Throw out all your preconceived ideas about online chat and learn how adding a live chat feature to your website can increase conversions by 40%. What you’ll learn: Best practices for putting chat on your website The importance of connecting at the height of interest The key to getting customers to start a chat Connect with today’s guest: http://www1.apexchat.com/ Hosted on Acast. See acast.com/privacy for more information.

We have all been in a situation where we have felt uncomfortable speaking in front of people. This discomfort may come from feeling unprepared or a fear of approval but overcoming this fear can improve every part of your life. NYT bestseller and founder of Heroic Public Speaking Michael Port joins me to discuss how overcoming your fear of public speaking can change your business and your life. What you’ll learn: Why flexibility makes a better leader How to overcome your fear of rejection How to deal with the added pressure of high stakes situation Why you need to focus on results over approval   Connect with today’s guest: http://heroicpublicspeaking.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode Ian discusses why he decided to rebrand the podcast and shift gears. He also shares what you can expect in future episodes moving forward. TAO was an incredible experience, but GMS is sure to deliver and more aligned with our vision and mission. Hosted on Acast. See acast.com/privacy for more information.

  Uncommon business wisdom is often what we need to challenge the norm and move toward continual growth. Eliot Wagonheim is lawyer, writer, educator, speaker and strategist. He has built a successful law practice by providing exceptional service client service, a track record of success in persuading judges and juries, negotiating acquisitions, crafting contracts, writing HR policies and pushing within the legal field. His work has earned him numerous industry accolades and a reputation as a pre-eminent business attorney. Serving as a high acclaimed business lawyer, Eliot not only represented entrepreneurs, innovators, and creatives, but also came to the realization that his outlook and approach propelled him beyond the traditional lawyer’s role. Through his FARsighted business philosophy and his Fire, Aim… Ready platform, Eliot teaches clients and business owners how to achieve goals, manage risks, and overcome life obstacles. Favorite Business Book: Essentialism: The Disciplined Pursuit of Less | by Greg McKeown Mindset Principle: To continually improve to get where I’m going in order to forgive where I’ve been Business Advice: Get to know your customers without having an agenda Favorite Quote: Success is a lousy teacher because it conveniences smart people they can not fail - Bill Gates  Connect with today’s guest: FARsighted Business - Learn more about Elliot’s Fire, Aim… Ready insights. Wagonheim.com - Learn more about Elliot’s law pratice and legal conunsel. @Wagonheim - Connect with Elliott on Twitter Hosted on Acast. See acast.com/privacy for more information.

Years ago they said SEO was dead but in actuality, it has only continued to evolve. What worked in 2009 won’t cut it today. Video is reemerging on the scene and being the solution to your customers problems in search is where the winners take over market share. Stephen Christopher is the founder of Seequs Marketing Technologies, a web marketing firm designed to help business owners achieve results they never thought possible. Before starting Seequs, Stephen founded and guided several other businesses to great success, but it was his mortgage company that ultimately changed the course of his entrepreneurial journey. With the crash of the mortgage industry in 2008, Stephen learned what it’s like to go from profitable to over $100,000 in debt…literally overnight. This failure imparted more wisdom about business than any school or program could ever teach him. With nearly a decade of experience in search engine optimization (SEO) and online marketing, he’s seen it done wrong–and he knows how to do it right. If you want real actionable tactics in Facebook Live video, Google knowledge cards and quantum mind shifts, kick back and press play. Favorite Business Books: You 2 by Prince Pritchett The Quantum Leap Strategy by Prince Pritchett Double Double: How To Double Your Revenue and Profit in Three Years or Less by Cameron Herold Mindset Principle: The mindset of doing the impossible because others have done it Business Advice: Stop making excuses Favorite Quote: Whatever the mind can conceive it and believe, it can achieve. - Napoleon Hill Connect with today’s guest: Seequs Marketing  - Learn more about Stephen’s company Business Revolution Podcast - Listen to Stephen’s podcast Request to join Ian’s new Facebook Group Hosted on Acast. See acast.com/privacy for more information.

With the shift from print to digital media, you may be asking yourself if PR is still relevant and the impact could it potentially have on your business. Jen Berson know’s a thing or two when it comes to PR. Having spent 10 years in the industry navigating her way to now working with $150 million dollar brand, she’s managed to stay ahead of the curve. Jennifer founded Jeneration PR in 2005 after several years of practicing as a civil litigation attorney. Frustrated with the lack of creativity and slow pace of work in litigation, she began promoting a cosmetics line that she discovered on a trip to Europe and enjoyed it so much that it served as a catalyst to leave the legal field and pursue a full-time career in public relations. Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, Fox 11 News and more. Tune in to hear the real deal on PR and how you can take advantage of the shift to digital, social media and influencer marketing.   Favorite Business Book: Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind by Jocelyn K. Glei   Rich Dad, Poor Dad by Robert Kiyosaki Mindset Principle: Adding value all the time and making it actionable Business Advice: Understand how your brand and products fit inside the ecosystem of the web Favorite Quote: “Strive not to be of success, but rather to be of value.” - Albert Einstein   Connect with today’s guest: Jeneration PR - Check out Jen’s website if you're interested in learning more about her PR services.  Jeneration Insiders Facebook Group -  Get access to Jen’s Facebook group for entrepreneurs. Request to join Ian’s new Facebook Group Hosted on Acast. See acast.com/privacy for more information.

  How do you stay ahead of the game when it feels like a new platform is popping up every week? What happens when you blindly follow gurus without having a strategy in place? Marty McDonald has used social media strategies to actively recruit and build an online marketing business for over 9 years. He quickly realized the power of Social Media in Recruitment Marketing and Business. Since 2008, Marty has consulted with Small businesses and Startups to help them get off the ground. Listen to this episode and learn why you need to treat Social Media like glue and the dangers of relying on one strategy to support your business.  Favorite Business Book: Marketing Lesson from The Grateful Dead by David Meerman Scott Atlas Shrugged by Ayn Rand Think and Grow Rich by Napoleon Hill Mindset Principle: Gratitude in the present moment Business Advice: Always keep learning Favorite Quote: “You're too soft.” - I think of when I want to complaint about my situation Connect with today’s guest: Bad Rhino Inc. - Visit Marty’s site to learn how Social Media can impact your business. Request to join Ian’s new Facebook Group Hosted on Acast. See acast.com/privacy for more information.

Podcasting is the hot buzzword in marketing right now, but very few if any people are making money with it. The gurus have sold the dream and the masses buy into the gold rush mentality. Jonathan “The Producer” Rivera knows a thing or two when it comes to making money from podcasting and he’s a breath of much needed fresh air in the industry. Since 2013 he’s been partnering with his mentors under the Podcast Factory network to provide value to audiences all across the planet. In that time Jonathan has created multiple profitable shows in several verticals and averages upwards of $1 per download. Stop everything you’re doing right now if you’ve ever considered podcasting. If you want to learn from one of the best in the game, listen and learn Jonathan’s top 10 podcast recipes including how to get to the top of iTunes.    Favorite Business Book: How The Best Get Better How The Best Get Better 2 Mindset Principle: Growth and legacy Business Advice: Think long-term   Favorite Quote: You gotta do the work if you want results - Gary Vaynerchuk Connect with today’s guest: Thepodcastfactory.com/tao - Go here to Jonthan’s 10 podcast recipes. Request to join Ian’s new Facebook Group Hosted on Acast. See acast.com/privacy for more information.

Podcasting is the buzzword right now in inbound marketing. Everyone is hopping on the bandwagon to jump in on the fun, but it takes a lot of work to create a great show and stand out. What’s a better alternative? To be a guest on other people’s shows. Tom Schwab has build a business that does just that. If you’ve ever wanted to get in front of a laser targeted audience, there’s no better inbound strategy. And it doesn’t stop there. When you combine the potential for repurposing content, backlinks, and the ability to talk directly to your audience, podcasting has the potential to be a home run for your business.   Reading Now: Mindset | by Carol S. Dweck Favorite Business Book: Thou Shall Prosper | by Rabbi Daniel Lapin Mindset Principle: The growth mindset Business Advice: Build relationships. It’s not about chasing a transaction. Favorite Quote: “What’s ordinary to you is amazing to others.” – Derek Sivers Connect with today’s guest: Interviewvalet.com/TAO - Go here to learn more about Tom and the service he offers    Request to join Ian’s new Facebook Group Hosted on Acast. See acast.com/privacy for more information.

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on Internet marketing, business strategies and marketing. Since marketing her first business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a computer. Through losing a client that didn’t receive an email Heather started testing a theory that has quadrupled her optin rates. She’s leveraged this ninja tactic with everything from local marketing to podcasting to live speaking engagements. If you’re not winning the battle over your customer’s inbox, this episode should be at the top of your iTunes queue.   Reading Now: Flow | by Mihaly Csikszentmihalyi Favorite Business Book: The Game of Life and How to Play it | by Florence Scovel Shinn Mindset Principle: Give yourself permission to fail Business Advice: Hire a coach and stop asking your friends for advice Favorite Quote: “The only way to grow is to go to a point of failure.” – Unknown Connect with today’s guest: Heather’s website Heather’s book: Sexy Boss Request to join Ian’s new Facebook Group Hosted on Acast. See acast.com/privacy for more information.

What do you do when revenues aren’t making the mark? How do you bounce back when the heat is on from the looming competition that’s waiting for you to slip up? You wow!   That’s exactly what John Dwyer did for a major banking client when he got their brand in front of Jerry Seinfeld. But it didn’t stop there, John went on to get Jerry to become a spokesperson and tripled sales in just 18 months. Prior to launching The Institute of Wow, John established Dynamic Ideas where he honed his “wow factor” and was contracted by the likes of 7-11, Coca Cola, Westfield Malls and McDonalds. If you’ve ever wondered how business mavericks like Richard Branson and Elon Musk create a niche where others don’t see an opportunity, this episode is a must listen. Hear how turf framers sold out of their entire inventory in a few short hours, a dilapidated Fiji resort that went from 30 to 80% occupancy, and what you can do to become the purple cow of your industry without a $500,000 Ad budget.   Favorite Business Book: Purple Cow by Seth Godin Mindset Principle: Being the “Un” of my industry. Unconventional. Unlike anyone else. Favorite Quote: “Never, ever ever ever ever give up.” - Winston Churchill Connect with today’s guest: Explode Your Sales - Get FREE access to John’s event in Santa Monica, CA on June 1st. Institute of Wow - Learn John’s top tips for wowing clients and prospects for life. Hosted on Acast. See acast.com/privacy for more information.

Are you making the mistake of putting too much focus on your brand? Are sales drying up because your traffic isn’t converting? Still think your industry is different? Justin Christianson is 14 year digital marketing veteran, co-founder of Conversion Fanatics and a best-selling author. After him and his business partner solid their 7 figure publishing businesses, they answered the call of distressed advertisers and took massive action. Justin and his team have since worked on hundreds of marketing campaigns and ran over 1,500 split tests. Get the strategies and tactics that allowed Justin’s client to see an 1100% increase in NEW customers. Reading Now: Built To Sell by John Warillow Favorite Business Book: Playing to Win by A.G. Lafley & Roger Martin Mindset Principle: Finding the silver lining in all situations Favorite Quote: Optimization is a video game. The higher the score the more money you make. Connect with today’s guest: Conversion Fanatics - Visit Justin’s site to master conversion and grab his book Conversion Fanatic.   Hosted on Acast. See acast.com/privacy for more information.

What’s the secret to guestblogging on top ranked websites like Kissmetrics,Lifehack and SEMrush? Moreimportantly, what’s the level of impact it can have on yourbusiness? Do the names Peep Laja, Laura Roeder and Brian Clark ringa bell? They all built their companies from blogging.Cody Lester when from financialanalyst to highly revered guest blogger with the strategies heshares in today’s episode. After years of being in the trenches andrising through the ranks, he’s dialed in what it takes to not onlyguest blog, but get your articles to convert.Listen and learn from Cody’sfirst hand experiences that include: how and where to guest blog,the winning guest blogging formula, and how to leverage yourexpertise in written form.Favorite Business Book:The Content MarketingPlaybook by Suja Patel& Rob WormleyMindset Principle:Being rigorous aboutplanningFavorite Quote:“He who lives by the crystalball will eat shattered glass.” - Ray DalioConnect with today’s guest:Marketdoc.com - Visit Cody’s blog and learn more about hisnew course - Guest Blogging That Converts. Hosted on Acast. See acast.com/privacy for more information.

Why are you starting this new marketing project? Why are youexpanding into business?Not know this is setting you up for results, even "successful"results, with which you are not happy.More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.When you define and understand your purpose, big and small youset yourself up for success. Hosted on Acast. See acast.com/privacy for more information.

Why are you starting this new marketing project? Why are youexpanding into business?Not know this is setting you up for results, even "successful"results, with which you are not happy.More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.When you define and understand your purpose, big and small youset yourself up for success. Hosted on Acast. See acast.com/privacy for more information.

Why are you starting this new marketing project? Why are youexpanding into business?Not know this is setting you up for results, even "successful"results, with which you are not happy.More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.When you define and understand your purpose, big and small youset yourself up for success. Hosted on Acast. See acast.com/privacy for more information.

How do you measure the real ROI of socialmedia? How do you manage a crisis when things aren’t working inyour favor? The world of social media is vastly different than whatit used to be 3 years ago and it’s forever evolving.Corinna Essa joins us today to share herinsights. Since founding and running her Australian based socialmedia management firm, Corinna has done extensive research anddevelopment into what’s working now. After realizing televisionproduction wasn’t where she’d find stability, Corinna reluctantlytook her brother's advice and hasn’t looked back since. Tune-in to this week’s episode to learn thebiggest trends in social and which platform could be the catalystyou need to build industry authority and social proof. Reading Now:Trump University 101 by Donald TrumpFavorite Business Book:Changing The Channel by Michael MastersonMindset Principle:Challenge managementFavorite Quote:Mantra: “If she can do it, so can I.” Connect with today’s guest:SocialmediaWorldwide.com -Corinna’s website Hosted on Acast. See acast.com/privacy for more information.

Why are you starting this new marketing project? Why are youexpanding into business?Not know this is setting you up for results, even "successful"results, with which you are not happy.More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.When you define and understand your purpose, big and small youset yourself up for success. Hosted on Acast. See acast.com/privacy for more information.

Why are you starting this new marketing project? Why are youexpanding into business?Not know this is setting you up for results, even "successful"results, with which you are not happy.More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.When you define and understand your purpose, big and small youset yourself up for success. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

What does it take to work with Fortune 500 companies and venture backed startups? What are their most pressing needs?Eric Siu has built quite a reputation for helping Silicon Valley startups navigate their way through paid advertising, content marketing and SEO. As the host of Growth Everywhere, he’s has interviewed and stood toe to toe with the founders like Jason Lemkin, Noah Kagan, and Hiten Shah. In this episode you’ll learn the fundamentals of create a predictable lead system, why Eric plans to give away 60 million dollars, and his vision for fixing the public education. Favorite Business Book: The Billionaire That Wasn’t by Conor O’ CleryThe Hard Thing About Hard Things by Ben Horowitz Mindset Principle:Being present in the moment.  Business Advice: Start leveraging Gmail Ads.  Favorite Quote:“You can have everything you want, if you help enough people other people get what they want.” - Zig Ziglar “The secret to living is giving.” - Tony RobbinsConnect with today’s guest: Growth Everywhere - Eric’s podcast Single Grain - Eric’s company Join Ian's Facebook Group: Situation Marketing  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you getthe right mindset. When it comes to marketing, our biggest problemscome from having the wrong mindsets. In these short episodes you'llget daily training on how to improve your mindset and learning injust 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you getthe right mindset. When it comes to marketing, our biggest problemscome from having the wrong mindsets. In these short episodes you'llget daily training on how to improve your mindset and learning injust 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics.  Hosted on Acast. See acast.com/privacy for more information.

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics.  Hosted on Acast. See acast.com/privacy for more information.

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics.  Hosted on Acast. See acast.com/privacy for more information.

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics.  Hosted on Acast. See acast.com/privacy for more information.

Did you know that very few offers actually convert? And if they do, how you know how to separate what’s working and what’s not working?On the surface an offer converting at 2.5% might sound terrible, but what if it netted you $100,000 in revenue? That’s exactly why you need to be tuning into today’s episode. Nate Kennedy shares the harsh reality of what it really takes to generate leads online and build a profitable business. In this episode Nate shares some of the challenges and mistakes made by businesses that capture leads from paid traffic and the mindset you need to have place for optimizing your campaigns. He also share his philosophy on the importance of family and staying healthy. Reading Now: The 10x Rule | by Grant CardoneFavorite Business Book: The Go-Giver | by Bob BurgMindset Principle:Finding balance while growing a business.Favorite Quote:Make it work, then make it better. Connect with today’s guest: Optimized Assets - Check out  Nate’s company Request to join Ian’s new Facebook Group Hosted on Acast. See acast.com/privacy for more information.

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics.  Hosted on Acast. See acast.com/privacy for more information.

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics.  Hosted on Acast. See acast.com/privacy for more information.

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics.  Hosted on Acast. See acast.com/privacy for more information.

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics.  Hosted on Acast. See acast.com/privacy for more information.

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics.  Hosted on Acast. See acast.com/privacy for more information.

It’s summer in New York, 2471. Teleportation is the elite mode of transportation. Air pollution isn’t a problem anymore. Advanced nanotechnology has made everlasting life possible. Artificially intelligent things make daily chores a cinch. And yet for some reason, everybody seems to want Joel Byram dead.Trouble is, Joel doesn’t seem to want to die.Disavowed and hunted, he must reluctantly fight against the laws of both man and science to survive. Armed only with his wits and an encyclopedic knowledge of trivia, Joel isn’t giving up on reclaiming his life (and his wife).Don’t blame the mosquitoes though, they’re only helping.If the description of Tal upcoming book got your attention, listening to this podcast episode will be the equivalent of turning the next page.Favorite Business Book:Morning Star Trilogy | by Nick BantockMindset Principle:Bridging the gap between IT and the users they supportFavorite Quote:“Maybe if you were nicer to my germs they wouldn’t get you sick.” Tal’s daughterConnect with today’s guest:Grab an advance copy of Tal’s upcoming book.. Hosted on Acast. See acast.com/privacy for more information.

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics.  Hosted on Acast. See acast.com/privacy for more information.

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Have you ever wanted to know what it takes to get inside the mind of your customers? Have you ever unlocked the benefit chain? It's the secret code that?s only revealed by asking the right questions. It's how Totino's Pizza Rolls and Ray Ban sunglasses become freedom loving brands.Dr. Sharon Livingston has personally interviewed 65,000 (yes, that's a real number) customers about their emotional response to advertising, and her client list reads like a list of the Fortune 500. She's the woman billion dollar companies bring in to find out what's deep inside their prospects' head, sometimes before the product or service exists.In this episode Sharon reveals her strategy for marketing to the emotional benefit, instead of the features and benefits. If you're in sales, and of course we all all, listen now to discover how to get inside your customer's head and extract their deepest emotional desires.Reading Now: The Crown of Embers | by Rae Carson The Discovery of Witches | by Deborah Harkness Favorite Business Book: Dark Universe | by Daniel F. Galouye  Mindset Principle:Being grounded with flexibility  Favorite Quote:“I AM” - Unknown  Connect with today’s guest:Certified Coach Alliance - Visit Sharon’s website to learn more about coaching certification. Get Lost, Girlfriend! - Check out Sharon’s most recent book. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Becoming a thought leader not only put you in the driver's seat of potentially dominating your industry, you create staying power! Your message becomes a living, breathing entity that continues to grow when things change or slow down. Seth Godin, Michael Port, and former Starbucks President, Howard Behar have all used thought leadership to build their empires. And all of them have called up Elizabeth Marshall to take their business to the next level. In this episode Elizabeth reveals proven strategies for becoming a thought leader in any industry, even if you’re just getting started. Listen and learn why it having someone on the outside can be a vital part of your success and the long-term mindset needed to survive the emotional journey.  Favorite Business Book: The Four Agreements: A Practical Guide to Personal Freedom | by Don Miguel RuizCurious: The Unexpected Power of a Question-Led Life | by Tom Hughes Mindset Principle:The ability to pivot based on feedback from what’s happening right now.Favorite Quote:“We cannot solve our problems with the same thinking we used when we created them.” - Albert Einstein Connect with today’s guest:ElizabethMarshall.me - Visit Liz’s website to learn more about becoming a world-class thought leader.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Studies have shown that If you are the first seller that can create the buyer's vision, your odds of winning that customers business is 65%, however 60% of qualified sales opportunities in the pipeline don’t make a decision. So, the question becomes how do seller more by doing less. Andy Paul has worked with tech companies in Silicon Valley for over three decades. He’s help boost the performance of teams selling products and services as diverse as complex multi-million dollar communications networks to collectible professional sports memorabilia. He’s  worked with raw technology start-ups and Fortune 1000 companies and everything in between.Now, Andy spends his time sharing his powerful game-changing sales strategies and building successful sales teams with companies, business owners, executives and sales professionals to help them reach their goals. Listen and learn Andy’s no pitch sales techniques that are guaranteed get your prospects closer to making a decision.Reading Now: Content Inc. |  by Joe PulizziThe CMO’s Periodic Table: A Renegade's Guide To  Marketing | by Drew Neisser  Favorite Business Book: The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales | by Trish Bertuzzi From Impossible To Inevitable | by Aaron Ross  Mindset PrincipleBeing in the moment and really listening to the answers that come back  Favorite Quote: “Know something about everything and everything about something.” - Thomas Huxley An awareness of life's highest highs and lowest lows is a symptom of maturity - Paul Tillage“We don’t make money when we sell things, we make money when we help customers make purchase decisions.” - Jeff Bezos  Connect with today’s guest:AndyPaul.com - Visit Andy’s website to learn more about his coaching and podcast Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Did you know people who are retargeted are 70% more likely to convert over those who just receive Ads? How much more effective would your marketing be If you were leveraging the latest secret weapon in paid advertising?Kim Snider is the founder of 13 companies, including the ad-tech startup, Syn2CRM. Company #9 was #526 on the 2008 Inc List of Fasting Growing Companies in America. She has been an Infusionsoft Certified Partner and Developer since 2011, and still manages to find the time to play polo in South America!Listen and learn the mindset and strategy Kim has used to build multiple companies while still pursuing her passion and helping others.Reading Now: 10% Happier | by Dan Harris Favorite Business Book: The One Thing | by Gary Keller The War of Art | by Stephen Pressfield Mindset Principle:“Slow is smooth and smooth is fast”Favorite Quote:“You can everything you want in life if you will just help enough other people get what they want.” - Zig ZiglarConnect with today’s guest:Sync2CRM - Kim’s company and website Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

 Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

52% of marketers worldwide name video as the type of content with the best ROI. 65% of viewers watch more than ¾  of a video. Needless to say, video should already be a part of your marketing strategy. But the biggest roadblock we face is getting over our fears. Dan Cordle has been an actor, photographer, and videographer. For nine years he was the theater games improvisation instructor at NYU’s graduate acting program. In 2010 he cofounded scribe films. Dan is currently the film director of for the Chekhov project at NYU. Listen and learn what Dan has taught 1,000’s of actors and uncovered from working behind the scenes at one of America’s top film schools. Reading Now: Blink | by Malcom Gladwell Being Mortal | by Autal GawandeFavorite Business Book: Zen in the Art of Archery | by Eugen HerrigelMindset Principle:Apply kindness and passion to yourselfFavorite Quote:“A condition for being consistently compassionate with children is to be compassionate with ourselves.” “More and more I find what’s important is human kindness.” Connect with today’s guest:Dan’s websiteDan’s Facebook Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Branding is for cows. People want to hear your story! And if you’re not telling stories, people won’t connect with you. There’s a reason why US Weekly and People Magazine are so popular. Storytelling is the by far the best form of marketing. The thing that’s holding you back is thinking that you don’t have a story. After shooting over 2,000 interviews with clients, I know how to find the story. And everyone has a story to tell. If you take the time to write them down your personal stories about people and big events in your life, you’ll find that you have a lot of them. How did you meet your spouse? Where did you meet your husband? What was your clients lives like before they hired you?To master storytelling you have use a proven formula - exposition, conflict, and resolution. The best part is that you don’t even have to say anything about your business or what you do!  Everyone has a story to tell. Listen to this week’s episode to learn my framework for telling better stories. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

You know that sales and marketing are the lifeblood of all businesses. But if you can master these three words, you'll never have to work harder than your competitors. All relationships must have these three components to survive. On average, consumers will do 10 Google searches for a product before purchasing. So, what does this mean for your company or product? That every piece of content must have a goal. You need to let your customers know the next thing you want them to do. To master the three most important words in sales and marketing you need to leverage case studies, the about us section on your website, and develop a strong sales funnel. Want to know what these three words are and how they impact your business? Listen to this week’s episode to hear more. Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

The words Inbound marketing, paid traffic, and sales funnels get thrown around a lot but we often overlook one our most prized possession, our warm market. If you’re not making referrals a part of your business then you’re leaving money on the table. Jody Layne built her career in direct marketing working in the political area and for non-profits. One day, back in early 2010, she thought about referrals and word of mouth marketing and wondered why more businesses weren't focusing on referrals. So, Jody and her team tried to do one for a client. It was practically impossible to keep up with all the transactions. It took up too much time and the effort did not equal the reward. Enters Expect Referrals. Listen and learn about the 1,000 year old marketing strategy that beats cold traffic every time and how to start implementing it as a strategy in your business. Reading Now: Leaders Eat Last by Simon SinekFavorite Business Book: Start With Why by Simon SinekMindset Principle:Be a source of information versus a source of selling.Business Advice: All you need to do is be the provider of information and the customers will come.Favorite Quote:“Your one core desire should sit at the center of your intentions.” - Danielle LaPorteConnect with today’s guest: Jody’s website - Get 10% off when you click “share” Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Is one dimensional thinking holding you back from success beyond the boardroom? If you’re a top-performer, it’s likely that your one-track mindset is what’s hindering growth in other areas of your life. Thomas DeLauer faced a similar battle that most high industry performers do. He was a top recruiter in the medical industry and was making small fortune, but lost his health in the process. Everything changed when his wife was diagnosed with an auto-immune disease and his father with cancer. Since then, Thomas has done a complete 180 and turned his life around. His story landed him on the cover of some of the largest health and fitness publications in the world. Nowadays, you find him helping CEO’s and entrepreneurs do the same. In this episode you’ll learn what it takes to not only achieve success in business, but what it takes create total life optimization. Favorite Business Book: The Magic of Thinking Big by David J. SchwartzMindset Principle:Everything starts with clarityBusiness Advice: How you feel makes and big impact on how people see you Favorite Quote:“Money doesn’t wait atop the hill. Glory doesn’t wait atop the hill. All that waits atop the hill is the top of the hill.” - Nike Connect with today’s guest:Thomas DeLauer’s Website Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindsets is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindsets is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

If you had the opportunity to sit down with one of the top small business marketers, what would you ask? What questions would you have on growth, conversions and traffic? Ryan Deiss is the co-founder and CEO of DigitalMarketer.com. In the past 12 years he’s invested over $50 million into marketing test, sent over a billion emails between himself and his team, created a Forbes noteworthy marketing conference, and now operates 12 successful brands across multiple industries. Two of the biggest challenges Ryan believes facing small businesses today are logical lies and 80 percent projects. It’s likely you’re struggling with them now and don’t even realize it. In this episode Diess breaks down what they are and how to spot them in your business before the trouble arises. He also shares the mindset that has enabled Digital Marketer to become a preeminent brand.Reading Now:The Six-Month Fix: Adventures in Rescuing Failing Companies | by Gray SuttonFavorite Business Book: The Invisible Selling Machine | by Ryan DeissMindset Principle:Your present condition doesn’t define who we are.Business Advice: Focus on the end result. If a tool doesn’t work, abandon it.Favorite Quote:“Do we know that to be true or do we believe that to be true.” - Ryan DeissConnect with today’s guest: DigitalMarketer.com - Ryan’s website  Ryan’s Twitter Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindsets is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

Morning Marketing Mindsets is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get training on how to improve your mindset and learning in just 5 minutes a day.  Hosted on Acast. See acast.com/privacy for more information.

What would you do if you had permission to fail? Would you go out and create the business you’ve always wanted? Write a book? Heather Ann Havenwood knows a thing or two when it comes to failure. Before rising to the ranks as a veteran marketer and coach, she lost it all and had to file for bankruptcy. Fast forward to present day and she's now a published author, coach, and the boss of sexy. Hear how six words changed her life forever and what could be the one thing holding you back from success. from success. Reading Now:Flow | by Mihaly CsikszentmihalyiFavorite Business Book:  The Game of Life and How to Play it | by Florence Scovel ShinnMindset Principle:Give yourself permission to failBusiness Advice: Hire a coach and stop asking your friends for adviceFavorite Quote:“The only way to grow is to go to a point of failure.” - UnknownConnect with today’s guest: Heather’s websiteHeather’s book: Sexy Boss Hosted on Acast. See acast.com/privacy for more information.

When most people think of success, they look at the top line: money, a thriving business and lifestyle. David Bayer was living a “successful” life by traditional measure. He founded his first company shortly after graduating from Columbia University at the ripe age of 21. Three years later he was leading the online division for world a class Italian motorcycle company. By 30, David was starting his second business and raising millions from venture capital funds. In 2009 his life took a dramatic turn when David found himself in a 12 step program battling addiction. Through it all, David gained a newfound awareness for living more powerfully. In this episode David shares insights from his remarkable journey, discovery and study of major teachings and topics spanning 3,000 years across science, philosophy, religion, spirituality, metaphysics, and neuroscience. And if that’s not enough, you’ll learn exactly why deciding is more important than the how-to. Reading Now:Awakening the Buddha Within: Tibetan Wisdom for the Western World | by Lama Surya Das Favorite Business Book: The Power of Decision: A Step-By-Step Program to Overcome Indecision and Live Without Failure Forever by Raymond Charles Barker Mindset Principle:Focus on living in a beautiful state that’s not dictated by external circumstances  Business Advice: If you're driven by significant and success vs. contribution and growth, it’s going to be very hard to get people to rally around your cause.  Favorite Quote:“Human beings have such an extraordinary ability to introduce unintelligence into a supremely intelligent system” - Raymond Charles Barker “Until one is committed, there’s hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then God moves too. All sorts of things occur to help one that would never otherwise have occured. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents, meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.” -  W. H. Murray from The Scottish Himalayan Expedition  Connect with today’s guest: David’s websiteDavid’s Facebook Hosted on Acast. See acast.com/privacy for more information.

In 2008 Lindsey Anderson owed $100,000 in back takes to the IRS, was being sued, and had tons of overhead from running a large office with multiple employees. After hitting the reset button she was able to create a successful business and regain her financial footing. In this episode Lindsey shares how joining a mastermind, hiring a business coach and hard work allowed her overcome hard times.Reading Now: Decide: The Ultimate Success Trigger | by Jim PalmerMindset Principle:Don’t expect immediate resultsBusiness Advice: Join a mastermind and get a coachFavorite Quote:“You are the average of the five people you spend the most time with.” - Jim Rohn Connect with today’s guest:One Click Lindsey - Lindsey’s Blog Traffic and Leads - Lindsey’s Company website  Hosted on Acast. See acast.com/privacy for more information.

What does LeBron James and Michael Jordan have in common? They’re the pros taking the shots day in and day out. But how do you get them on your team? Word class speaker and Sr. Director of Partnership Development at Infusionsoft, Chad Kirby, joins us for a conversation on creating winning partnerships and mindset. In this episode you will learn how to serve your first clients and what it takes to win the game.Reading Now: Uncontainable by Kip Tindell Favorite Business Book:Good Leaders Ask Great Questions by John C. MaxwellMindset Principle:Function strategically, not opportunisticallyBusiness Advice: Clearly define your value and who benefits from exactly what you doFavorite Quote:“Life is to be enjoyed, not endured.” - Gordon B. Hinckley Hosted on Acast. See acast.com/privacy for more information.

Former Air Force fighter pilot quits his job and moves to rural Texas to operate a vending machine business. That’s not a sexy start to the story, but it’s changed Matt Miller’s life, his family’s life and the life of many others. In this episode you will learn how it all started with a quarter and grew into a business of impact. Reading Now: Miracle Morning by Hal Elrod Mindset byFavorite Business Book: Rich Dad, Poor Dad by Robert KiyosakiMindset Principle:Start thinking bigger Business Advice: Hire a business coach Favorite Quote:“You can have everything in life you want if you will just help enough people get what they want.” - Zig Ziglar Recommended Resources:Live Your Dreams: Top 10 Reasons Why You Need To Start a Vending Business Hosted on Acast. See acast.com/privacy for more information.

If you could create your dream business, what would it be? How would you overcome the indecision to get started? How would you impact the world after hitting your goals? Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV and Stick Like Glue Radio. He is know internationally known  as “The Newsletter Guru” and has authored several books, most recently decide. Jim is a cancer survivor, has been married for thirty-three years, has four grown children and an awesome grandson. Listen and learn how to overcome indecision, create your dream business and give back to others. Visit http://www.IanGarlic.com for more info.  Hosted on Acast. See acast.com/privacy for more information.

Whether you like it or not, we’re always selling. We sold our parents on getting us our first car, we sold our spouses on marriage, and throughout our career to get jobs and promotions. Butch Bellah spent almost 16 years with a large regional wholesale food distributor and helped grow it from $35 million to $250 million before acquiring the company as a minority shareholder with a business partner. As former stand-up comedian with more than 25 years of hands on business experience in the trenches, Butch has a knack for helping others improve their salesmanship skills. He’s the author of The Ten Essentials of Sales Superstars: Plugging Into The Power of 10 and more recently, Sales Management for Dummies. Listen and learn why sales training and management are the key to every business. And how why the best salespeople aren’t always the best managers. Visit http://www.IanGarlic.com for more info.  Hosted on Acast. See acast.com/privacy for more information.

In today’s fast paced business climate being able to identify your ideal client and stand out with relevancy and authenticity isn’t an option, it’s essential. The traditional public relations model has shifted from a one way conversation to and ongoing dialogue. It’s never been more important to speak directly to your customer and their needs. Liz O’Donnell is the General Manager of Double-Forte.com, a public relations and marketing services firm. Liz has been in the PR industry for twenty years, is the co-founder of SheStarts, and the author of The Balance Act of the Modern. Listen and learn how modern PR firms gather marketing insights and intelligence to stay ahead of the curve, how to create buyer personas and remain relevant in your industry. Visit http://www.IanGarlic.com for more info.  Hosted on Acast. See acast.com/privacy for more information.

One of the best ways to succeed in life and business is to surround yourself around those who’ve already achieved what you want. With four decades of experience as an entrepreneur, a 36 year married and eight successful companies, Aaron Walker knows a thing or two when it comes to living a fulfilling life. He started his first business at 18 years and sold it nine years later to a Fortune 500 company. One of Aaron’s fundamental beliefs in his ability to achieve success is surrounding yourself around the right people. For more than a decade he’s ran a weekly mastermind group with Dave Ramsey, Dan Miller and Ken Abraham. Listen and learn the fundamentals and guiding principles that have allowed Aaron to reach a level of success that few people have achieved in a lifetime. Visit IanGarlic.com for more info.  Hosted on Acast. See acast.com/privacy for more information.

What does it take to create and build a powerhouse agency?Today’s guests has formerly worked with clients such as Aflac, Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom. I wasn’t until Jason Swenk hit the $1 million mark that he understood the importance of clarity and systems. And he’s now on a mission to help other agency owners from making the same mistake. His passion and drive is to be the #1 resource for agency owners.  If you’re running a digital agency or plan to in the future, this episode is a must! Learn exactly what you need to achieve predictable success and build the business you want to build. To learn more visit: www.IanGarlic.com and www.yourauthenticweb.com Hosted on Acast. See acast.com/privacy for more information.

Are you harnessing the power of public speaking in your business? Are you leveraging it to win the attention customers and influence purchasing decisions? In this episode I go the opportunity to speak with Genero Crenshaw of Speak 2 B Remembered. Genero has worked with high-level executives, trained in Marshall Goldsmith's program and received a Master's Degree in Psychology.  He turned his life around after spending 10 years in prison. During his incarceration he was mentored by Michael Milken (an 80’s Wall Street icon). It was here the Genero spent 18 months having lunch with Milken and getting a Wall Street education. Genero eventually would go on to build a multi-million dollar business. Over the years Genero has honed his public speaking and communication skills. Now he trains others to do the same. Listen and learn how you can use speaking in your business to change lives and create influence. Visit http://www.IanGarlic.com and http://www.yourauthenticweb.com for more great marketing insights.  Hosted on Acast. See acast.com/privacy for more information.

How important is cultivating the right mindset? In business and in life we’ll be faced with challenges. Over the years I’ve made it a point to be cultivate the right mindset.  Especially when it comes to marketing, because we’re often looking at our competition and think that what’s working for them is the key to their success.   When it comes to marketing we have to look at the complete picture. We have to account for things like human evolution and fundamental attribution error. These just a few of the challenges that we face. In this episode I’ll explain the steps you can start taking to cultivate the right mindset in your marketing, life and business. Visit www.iangarlic.com/taomindset for a special gift created just for you. Hosted on Acast. See acast.com/privacy for more information.

I was a trader for a large hedge fund for nearly 10 years before getting into marketing. I had a trading account valued at five million dollars and I was very good at what I did.  My biggest take away was that the most successful traders are mathematics. The news you see in the market is already old news. No matter how much time you spend learning about these companies, you don’t know. There are marketing pressures that we can’t even talk about like entropy. Nassim Taleb is one of the most successful traders and author of The Black Swan. The premise is that there are unforeseen circumstances that we can not predict like Hurricane Katrina and 9/11.  So what should you invest in? Where should you put your hard earned cash to protect yourself against unstable market conditions? In this episode I share the my #1 investment strategy that will always guarantee ROI. This strategy works so well that it doesn’t need a disclaimer. Hosted on Acast. See acast.com/privacy for more information.

Inbound marketing is about education. It’s about teaching your clients and creating courses is a great way to educate people. Not only for current clients but also for people that will never become your clients.You can leverage your expertise so you’re not trading time for money. In this episode I’m joined by Megan Harrison. Megan is an online course and project launch  consultant who helps entrepreneurs transforms their expertise into profitable online courses.Have you ever considered creating an course? Do you feel there are already too many courses in your area of expertise? Maybe you’re wondering how it could help your business.Listen to this episode to learn the three pillars of creating an online course. Hosted on Acast. See acast.com/privacy for more information.

Are taking advantage of the second most used search engine?In this episode I explain the importance of using video as content marketing strategy to become more known, like, and trusted. When we see people's face,  we start to like them. This goes back to our caveman brain. When we say someone regularly, we began to like and trust them. How often have you ever seen a celebrity in person and felt like you known them? Because you see them everywhere on TV. This same type of “celebrity effect” is available for you and your business.I’m convinced that video outperforms all other forms of marketing. It's also a powerful tool for delivering value and building relationships.Michelle Sparrow, a criminal defense attorney from North Carolina, recently shared her story. Michelle considered pursuing social work before getting into law. But she never shared this side of her story on video. Can you imagine the impact of her message now?Listen to this episode to learn 12 ways you can start using video to impact your business today.  Hosted on Acast. See acast.com/privacy for more information.

Events are no longer just events, they  have the ability to give your business a distant advantage. Today I’m joined by Sharon Fisher of Play with a Purpose. Her company is a turnkey source for successful events. We'll be getting the inside scoop on what it takes to create a successful event. Sharon also dives deep into tactical content creation, events within events, and more.Have you’ve considered using events as a marketing channel ? Whether you have or have not, there’s something to take away from this episode. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we take a journey into your marketing graveyard. We discuss the benefits of resurrecting old projects, strategies, and campaigns. Reviving your marketing zombies has the potential explode your business.We will talk about Apple’s Newton, The Little Book of Talent, and how amateurs beat PGA Tour Pros.You might be asking yourself, “Why not focus on what’s working right now?”We’ll if you're anything like me, you have a tendency to leave things that didn't work. How can we expect to improve our results without learning from our mistakes? Perhaps it was bad timing or a “features” pitch?That’s exactly why you need to listen.What if you could improve your marketing by 1 percent or find a new client today?Take a few minutes. Listen and see how you can improve your business by visiting your marketing graveyard.  Hosted on Acast. See acast.com/privacy for more information.

Recorded in the car on the road, this episode we identify the number one criteria for success and in marketing. If you do this one thing, over and over, you will win.We will talk about Simon Sinek’s “Leaders Eat Last” and Grant Cardone’s “The 10x Rule”.Listen why “Best Practices” produce average results, and how to counteract those average results with “Only Practices” The number one criteria for success will not only help you dominate your competition. This “Only Practice” takes you to the point where you have no competition, like Google and Facebook.You might say “I am a... [Insert your small business], I can’t be like Facebook” That’s the mindset that leads to average results.If you want average results don’t listen to this podcast, and really don’t take the actions at the end of the podcast.I expect you want to 10x your business and be a market dominator, then take this “Only Practice” and make it your mantra. Hosted on Acast. See acast.com/privacy for more information.

Damien is a certified Infusionsoft expert who helps small businesses develop inbound marketing systems.  Damien shares his experience from working with clients in the field and some of the challenges they face. He also talks about the importance of split testing and hiring a consultant to improve results. He tells a remarkable story on how inbound marketing is changing lives, and why he's building a legacy with his partners. Hosted on Acast. See acast.com/privacy for more information.

Tom is a former nuclear engineer, owns a medical supply company and at the forefront of taking businesses to the next level on the web.Tom talks about the secret to a great online marketing strategy (it's not what you think). He also talks about why he is switching the name of his company. If you are thinking about getting started in inbound marketing, or want to hear how Tom made seven figures doing it, listen to this show. Hosted on Acast. See acast.com/privacy for more information.

What’s The Number One Thing every business owner wishes they started doing sooner? Here's a hint: This tool has a greater impact than paid adverting and speaks to your customers.In this episode Ian discusses the most important tool in your arsenal and five ways to start using it today for immediate results.  Hosted on Acast. See acast.com/privacy for more information.

Inbound Marketing is not an optional component of your business, it is your business. In this episode Ian dives deeper into the history and importance of Inbound Marketing as a core component of doing business. He also discusses why so many businesses get it wrong, and what you can do today to take corrective action and get results. Visit www.IanGarlic.com for more info. Hosted on Acast. See acast.com/privacy for more information.

Want to double your business? There is one thing you need to stop doing.Ian has worked with hundreds of businesses and the common line between great businesses and those that languish is this mindset. Ian discusses what it is, what it looks like and how to overcome this obstacle to clear the path to incredible success. Hosted on Acast. See acast.com/privacy for more information.

Here are the 4 simple, powerful secrets to SEO and the keys to changing the world. The key to successful online marketing of any business, or anything else, is mastering the fundamentals. In this episode Ian explains the four fundamentals of building your online empire, or simply getting more clients or patients. Master the simple and small to achieve great things! Visit http://www.IanGarlic.com for more info Hosted on Acast. See acast.com/privacy for more information.

Kimberly Bordonaro of Brandspiration was named one of the top 5 personal brand experts by Huffington Post. She shares a heartfelt story of leaving behind two blossoming careers to care for her family, overcoming lupus, and being open to going with the flow of life. Kim also gives us some tips on how create an impactful personal brand and why we need to think about it as a party. Visit www.IanGarlic.com for more info.  Hosted on Acast. See acast.com/privacy for more information.

Los Silva is the co-founder of Build Grow Scale, a digital marketing and education company that helps entrepreneurs build, grow and scale their businesses. Los shares his story of hustling up from the bottom, never having a real job, and making a name for himself in Internet Marketing by embracing his fears. He also gives some tidbits on how to close big deals and authentically grow relationships. Visit www.IanGarlic.com for more info. Hosted on Acast. See acast.com/privacy for more information.

Florida Attorney Mary K. Wimsett finalized the first Same Sex Adoption in her district in Florida this week. On this special episode we discuss it and how inbound marketing has enabled her to changes the lives of many families.In this episode Mary K. Wimsett: Discuss how marketing and law is helping Florida's foster childrenDefines Inbound Marketing without knowing the definition (Wait for it!)Shares her secrets on social media marketing for lawyersDiscusses how social media marketing empowers changeTells us why poor websites reflect on an attorney's imageThis episode is a bit of a tearjerker and has a strong social message. This podcast also full of powerful marketing action items for those that barely know how to turn on the computer. Hosted on Acast. See acast.com/privacy for more information.

Cory Snyder from Infusionsoft has helped hundreds of businesses succeed using inbound marketing. His action tips about preparedness, and playing to your strengths can help you, Cory also talks about how he uses audible to improve himself everyday. Visit www.IanGarlic.com for more info.  Hosted on Acast. See acast.com/privacy for more information.

Creating a business and marketing it can be painful for many reasons. The key to pushing past the pain and to stand out is to be giving. Be inspired to give your knowledge and your story, understand the Philosophy of why you need to be gracious in your marketing and take Actions you can take to give past the pain. Reach deeper levels of success through generous marketing in this episode of The Tao of Inbound. Visit www.IanGarlic.com for more info.  Hosted on Acast. See acast.com/privacy for more information.

Whether you want to change your life, your business or your world you need marketing. Marketing, especially Inbound Marketing needs to be fluid. Marketing like water worked for Rosa Parks and JK Rowling and can work for you. Hosted on Acast. See acast.com/privacy for more information.

Not knowing is not an excuse not to improve your live and your business through marketing. In fact, you should strive to understand "not knowing" as a marketing tactic. Hosted on Acast. See acast.com/privacy for more information.