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Crafted

English, Technology, 1 season, 33 episodes, 12 hours, 58 minutes
About
Craft. Attention to detail. Constant iteration. There’s an art to creating great software. On Crafted, host Dan Blumberg speaks with engineers, designers and product people of all stripes to explore great products and the craft of software development. We’ll get into the weeds to understand: What trade-offs did they make? What experiments did they run? And what was the moment when they knew – when they just knew – that they were on to something? At Artium we care deeply about the craft of building great software - and great companies. We help organizations build best in class products, industry leading software and collaborative cross-functional teams that scale. Join us as we explore the art of… craft.
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3, 2, 1… Liftoff! Axiom Space Is Building a New Space Station. Computer Chips and Cancer Treatments May Be Made There. Featuring Jana Stoudemire, Director of In-Space Manufacturing

** Please take this three-minute survey to help us create more great Crafted episodes. http://tinyurl.com/craftedsurvey **Last week, on Thursday January 18th at 4:49pm Eastern, a SpaceX Crew Dragon capsule on top of a Falcon 9 rocket launched from NASA’s Kennedy Space Center in Florida on its way to the International Space Station. On board are 4 astronauts from Axiom Space, a private company that’s building a brand new space station. To celebrate the successful launch of AX-3, we’re bringing you one of our favorite episodes from the Crafted archives: an interview with Axiom’s Director of In-Space Manufacturing. Keep listening to find out why Axiom is building a commercial space station — and why microgravity is such a special environment for building things like computer chips and for doing biological research that could lead to new cancer treatments.“When we talk about future cities in space, it seems like they're really far away. The truth is, it's happening right now. We're building those.” That’s the mind-blowing reality that Jana Stoudemire works in everyday at Axiom Space, a leading space infrastructure developer based in Texas. Axiom is building a successor to the International Space Station and developing commercial opportunities in orbit that go way beyond satellites. Central to all this is the unique environment of microgravity, which allows you to do things that just can’t be done on earth.On this episode, Jana takes us to the final frontier, and shares Axiom's plans for advanced biomedical research, space-made semiconductors that could enable quantum computing, and what this means for future scientific advances. She’ll also get into the challenges of building a state-of-the-art lab that will orbit around the earth, from the equipment and personnel, to where does that exercise bike go?This is Crafted from Artium: a show about great products, and the people who make them. Crafted is sponsored by Artium, which helps startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft needed to build great software for years to come. Learn more at ThisIsArtium.com (and let us know you learned about us from the podcast).
1/23/202425 minutes, 1 second
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How Gusto Scaled Up: Why Instilling “The Right Mindset” Is Key to Shipping Great Software. Featuring Edward Kim, Co-founder & CTO

“I was a pretty bad people manager and so there was a moment where I decided that this is not going to work and I really need to decide which path I'm gonna go. Am I gonna stay hands on keyboard or am I going to really help build the engineering team and scale the organization?”Edward Kim is the CTO and co-founder of Gusto, a multi-billion dollar company that helps businesses with payroll, benefits, and human resources. In this episode, we’re talking about scaling up and why Gusto’s focus on quality code and engineering mindset is so critical. Plus, Edward tells us how he learned to be a great manager, how watching his parents struggle to run their small business planted the seed for Gusto, and and what it was like recruiting top talent to work on a “boring” problem like payroll, back when Instagram and social-local-mobile startups were all the rage.Timestamps: 00:00 - Intro 01:50 - How Edward’s formative years shaped his business 04:20 - Building out version one 06:48 - Finding product market fit 09:48 - What does Gusto offer today? 11:15 - The secret to good code 15:49 - Growing as an engineering leader 18:44 - What’s next for Edward and Gusto? 20:04 - Exploring Generative AI 22:09 - Outro
12/12/202322 minutes, 47 seconds
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GenAI: From Prototype to Production at NYC Tech Week 2023. Featuring Jacopo Tagliabue of Bauplan, Catherine Miller of Flatiron Health, Raghvender Arni of AWS Industries, and Justin Zhao of Prediba.

“The last nine months, no matter what we want to talk about, our customers want to talk about one thing, which is Gen AI.”One year ago, ChatGPT woke the entire world up to the possibilities of Generative AI. Since then, the conversation around AI has not ceased, with constant questions being raised about its safety, accuracy, and potential implications for the tech world. In this episode, Dan hosts a panel at NYC Tech Week 2023, discussing the evolution and potential of Generative AI with Jacopo Tagliabue of Bauplan, Catherine Miller of Flatiron Health, Raghvender Arni of AWS Industries, and Justin Zhao of Predibase. Together, they discuss their companies’ adoption of AI, delving into the need for a stable foundation in order to move Generative AI from prototype to production and the works of science fiction today that could be commonplace in the near future.
11/28/202343 minutes, 55 seconds
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How to Go Fast and Not Break Things: Why Great Brakes Help You Accelerate and Innovate. Featuring John Mileham, CTO of Betterment

“Nobody's going to drive as fast on the straightaway if they don't have good brakes because if that's not available, then you can't go fast confidently.” John Mileham is the CTO of Betterment, and he’s also a race car driving instructor. Though they seem like vastly different roles, he has the same focus in both: going fast but doing so safely. Betterment is a digital financial advisor that builds software that can automate your finances… so safety is key. In this episode, John describes how he empowers teams and creates conditions that foster creativity, speed, and security. In this episode, John breaks down how his experience on the racetrack has influenced his approach to innovation, drawing on the recent improvements to Betterment’s Cash Reserve product, the difficult transition to implementing GraphQL in the organization, and how performance envelopes are expanded with the confidence of safety.
11/14/202324 minutes, 41 seconds
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Don’t Throw Spaghetti at the Wall: How to Build an MVP at a Big Enterprise. Featuring Neil Caron, Product and Design Leader at Gartner

“The lean startup and MVP model is absolutely the right mindset to have, but that doesn't mean that you have to throw spaghetti at the wall.” Neil Caron, Product and Design Leader at Gartner, is doing something hard: helping a big company to innovate. Gartner is the company many technology buyers turn to for advice when they’re looking to buy mission-critical products. Traditionally, that’s meant reading reports and talking to analysts, but with the new BuySmart software-as-a-service product, they can now collaborate more seamlessly with each other as they go through their checklists and make a decision. In this episode, Neil shares more on the challenge of innovating at a legacy corporation, including how to manage relationships with existing clients, pick the right pricing strategy, and the importance of autonomy in an innovation group — and how to go about getting it.
10/31/202324 minutes, 57 seconds
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Enough Putting Lipstick on the Pig: Why Moov Is Rebuilding Payment Infrastructure from the Ground Up. Featuring CEO Wade Arnold

“Being a part of financial services for the last 15 or 20 years, it seemed like we were always putting lipstick on the pig”. Wade Arnold was tired of putting a nice UI on  creaky infrastructure and he saw how insufficient payment systems are for today’s internet-based businesses. So Wade founded Moov, a fintech that's building systems for the way money moves today – and they’re starting at the very bottom of the stack and building their way up. On this episode, Wade shares how Moov emerged from an open source project, how its embrace of developer communities has become a competitive advantage, and why he encourages everyone to “respect the craft” of software development.This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com and start a conversation at hello@thisisartium.com* Special note to Money 2020 attendees: say hi to us in Vegas! Email hello@thisisartium.com or connect with host Dan Blumberg via LinkedIn: https://www.linkedin.com/in/dblums/ 
10/17/202326 minutes, 13 seconds
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Putting People First: How Jack Altman Built Lattice Into an Employee Performance Powerhouse

“We just experienced these pains of people feeling unsatisfied, they didn't necessarily feel like there were easy opportunities to be listened to by the company.” CEO Jack Altman is determined to help make work meaningful, and founding Lattice is a big part of that goal. Lattice is an employee performance and engagement software company that wants to put people first. The product was inspired by an experience Jack had with another company when he saw that staff feedback was collecting dust, and employees were disengaged.On this episode, Jack explains how he started Lattice with just a shadow of an idea, and the a-ha moment that clarified the product. He also takes us through Lattice's most important inflection points, his big learnings on finding product market fit, and why he thinks all work should be meaningful.This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
10/3/202325 minutes, 7 seconds
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Microgravity, FTW! Why Advanced Computer Chips and Cancer Treatments May Soon Be Made…IN SPACE. Featuring Jana Stoudemire, Director of In-Space Manufacturing, Axiom Space

“When we talk about future cities in space, it seems like they're really far away. The truth is, it's happening right now. We're building those.” That’s the mind-blowing reality that Jana Stoudemire works in everyday at Axiom Space, a leading space infrastructure developer based in Texas. Axiom is building a successor to the International Space Station and developing commercial opportunities in orbit that go way beyond satellites. Central to all this is the unique environment of microgravity, which allows you to do things that just can’t be done on Earth.On this episode, Jana takes us to the final frontier, and shares Axiom's plans for advanced biomedical research, space-made semiconductors that could enable quantum computing, and what this means for future scientific advances. She’ll also get into the challenges of building a state-of-the-art lab that will orbit around Earth, from the equipment and personnel, to where does that exercise bike go?This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
9/19/202323 minutes, 46 seconds
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Building Better Data Networks for the People – and Machines! – of Tomorrow. Featuring Ali Shaikh, Chief Product Officer of Graphiant

"People using this isn't the thing I'm thinking about. Human beings can tolerate high latency and delays to a certain level. Machines cannot. AI cannot, IoT cannot." As Chief Product Officer of Graphiant, Ali Shaikh is building data networks that are flexible, secure, and ready to meet the demands of the next generation of people – and devices. And just as the move to the cloud enabled founders to launch their startups more quickly – because they didn’t have to worry about servers and rackspace – Graphiant’s “as-a-service” network has the same potential: to free founders up to focus on what they really care about, not setting up VPN tunnels and worrying about secure connections. This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
9/5/202328 minutes, 1 second
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How Monte Carlo Prevents Data Downtime, Featuring Founder & CEO, Barr Moses

“This problem was so painful and so meaningful to people that I just couldn't believe a world where a solution to this didn't exist.” When Barr Moses identified the very costly problem of what she coined “data downtime”, she knew she needed to solve it. Barr is the Founder and CEO of Monte Carlo, a data observability platform that’s on a mission to eliminate data downtime, a problem that can cost companies millions of dollars each time there’s an outage and the numbers — and the systems that rely on them — go haywire. And with the growth of AI, data problems are even more important to prevent. On this episode, Barr explains how she used the scientific method to home in on the problem to solve and the company to found — she actually launched three companies simultaneously before seeing the most traction with Monte Carlo, and going all in. We also learn about Monte Carlo’s customer-led approach that helped them create an end-to-end solution that leaves no data stone unturned.This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
8/22/202324 minutes, 37 seconds
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How Data Teams Can Run An Offensive Playbook, Featuring Sol Rashidi, Former Chief Analytics Officer at Estée Lauder

“It's not columns and rows, but it's the fact that you could fundamentally increase consumer retention, consumer attention, consumer experience, and that's the fun stuff.” That’s how Sol Rashidi pitched a data and analytics mindset to the world’s biggest companies, back before data was King (and AI became Queen). Sol is the former Chief Analytics Officer at Estée Lauder but she got started in the business of data insights long before it was cool, taking companies from merely collecting and cleaning data to leveraging it in powerful ways. On this episode, Sol takes us through her career working with giants like Sony Music, Merck and IBM to develop use cases and strategy around AI.  She also shares how she fell into data in the first place, and what playing rugby on the women’s national team taught her about guiding businesses through the digital age. This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
8/9/202324 minutes, 28 seconds
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How Egnyte Found – And Keeps Finding – Its Niche. Featuring VP of Product Greg Neustaetter

“You attract security conscious customers. They push you and ask for more security focused features. You build those, you attract more of those companies.” That’s how Greg Neustaetter helped Egnyte find its niche, providing industrial-grade cloud file storage for compliance-focused clients. Greg has spent 11 years at Egnyte and as VP of Product, he’s helped define and refine their offerings in the face of giant competitors like Google and Microsoft. On this episode, Greg explains how Egnyte identified and went all-in on developing their product for two key industries. And hear about how Egnyte fell in love with user-centric design techniques, and why it’s so important for developers to join that user-centric process. We’ll also revisit the 90’s. Greg and Crafted’s host Dan were college roommates who worked together in Silicon Valley just before the bubble burst, so we’ll take a walk through the Valley’s highs and lows. This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
7/25/202325 minutes, 2 seconds
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Fighting Cancer With Data. Featuring Flatiron Health CTO, Cat Miller

“Anyone who knows anything about drug development would say it is a slow and painful process”. Cat Miller is CTO at Flatiron Health, a software company that uses technology to “clean up all the gunk in the trials industry”. Flatiron helps researchers develop new cancer treatments by making clinical trials run smarter and faster. They also identify trial data that lead to new treatments, and help doctors manage and improve patient care.On this episode, Cat breaks down how Flatiron takes piles of data from “hot garbage”  to deep insights that lead to innovative cancer treatments. She also discusses Flatiron’s approach with AI, why she believes there are no wasted skillsets, and how her experience as an actor has helped her steer Flatiron’s team. This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
7/11/202323 minutes, 35 seconds
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Digital Makeover: Upgrading the Barbershop, Featuring Kush Patel, Founder and CTO of theCut

“Barbershops have historically been a very cash-dominated business. And shaking that mentality is probably the biggest challenge.” Kush Patel knew that the iconic but old-school world of barbering needed a digital upgrade, so he founded theCut, a barber booking app that helps clients find a barber and then book and pay for their cut. It also helps barbers attract and manage their clients, and the app is positioned to help them grow their services beyond the chair.On this episode, Kush tells us what inspired him to build theCut with his co-founder Obi Omile, and how they’re pushing past the stubbornly analog world of barbering. He’ll also talk about their challenges getting investors to see the opportunity, and why they built theCut to reflect the culture of the barbershop. This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
6/27/202323 minutes, 19 seconds
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Exercise 2.0: Building Tech to Electrify Your Workout and Stimulate Better Results, Featuring Bjoern Woltermann, Founder and CEO of Katalyst

  “We haven’t invented a new way to work out since the ancient Greeks. With electro muscular stimulation, we're breaking that.” Invention is a big part of everything Bjoern Woltermann did at Katalyst to bring electro muscular stimulation, or EMS, to the US market – and to US homes. EMS workouts have been around for decades, but typically only in a physical therapy context. With Katalyst, you wear a suit that triggers your muscles while you work out, promising the equivalent of a 2-hour workout in only 20 minutes, and with less injury risk than a traditional workout. But to make this suit work at home, Bjoern and his team needed to invent everything from special sensors to custom textiles. On this episode, we'll hear how a long-time back problem led Bjoern to discover EMS training in Germany, and realize the untouched opportunity for bringing it to the US. And we’ll go deep to understand how Bjoern and his team created a fascinating mix of hardware, software, sensors, textiles, and content and then stitched it all together. This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
6/13/202327 minutes, 18 seconds
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3D and XR and AI, Oh My! How Wevr Is Enabling Creators to Be More…Creative. Featuring CEO Nev Spiteri

Working with the likes of Steven Spielberg, Ron Howard, and Jon Favreau, Nev Spiteri has created some of film and gaming’s most incredible visual sequences. Now the CEO of Wevr has gone all in on building software to enable others to create their own virtual worlds — and to do so seamlessly via the cloud. The goal is to help creators spend more time creating, and less time configuring, updating, and debugging. On this episode, we dig into the unique needs that 3D world creators have, why version control is so critical to them, and how the pandemic led Wevr to move fully into cloud-based collaboration. Nev also peers into the future to share how augmented, virtual, and mixed reality, combined with the latest generation of AI, might change our world in “strange and seemingly bizarre ways”. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
5/30/202324 minutes, 4 seconds
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Launching 100 Startups to Transform the Healthcare Industry, Featuring Kira Wampler, Venture Chair and Head of Startup Success at Redesign Health

“Highly complex consumer journeys, lots of entrenched interests, very challenging stakeholder management, and extremely important to your life”. That’s the magic mixture of business interests that Kira Wampler says speaks her love language. Those passions led her to Redesign Health, a company whose mission is to transform healthcare. So far, Redesign Health has incubated, funded and scaled over 50 companies that are taking innovative approaches to cancer care, mental health and more — and they plan to launch 50 more. On this episode, Kira takes us through her early career where she was front and center at influential companies like Lyft and Intuit, and how she developed a thesis about tech, health, and wealth that led her to Redesign Health.This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
5/16/202325 minutes, 9 seconds
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Agile Development Gives You Wings: How Red Bull Reached New Heights, Featuring Product & Engineering Leader Jon Walton

“Your business applications should be just as intuitive as every other app or website or anything else that you're engaging with in your day-to-day lives”. That’s the product-led approach that Jon Walton took as an engineering leader at Red Bull, where he spent nearly a decade working on the apps that help the energy drink maker run the extreme sports competitions and spectacles it's known for.On this episode, Jon argues that this product-led philosophy is the way all organizations should manage any technology strategy. He also explains why Red Bull’s special events needed special custom-built software, and how the company improved the way it built software in the first place by embracing principles like lean, agile, and pair programming that transformed the team in ways they never anticipated.This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
5/2/202318 minutes, 15 seconds
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From Start-Up to Scale-Up: Growth Stage Wisdom From Tommi Forsstrom, CPO at Workstep

“Their revenue growth is stalling. Their cost of mistakes is going up, and everything is stalling and slowing and getting harder.” For most people that doesn’t sound like a job opportunity with much appeal, but it’s  the point where Tommi Forsstrom usually joins a startup. Tommi is a product management executive who specializes in helping companies navigate “the growth stage,” that adolescent era of startup development where a company has found product-market fit and needs to scale  – and to do that they need to make some hard choices. On this episode, Tommi walks us through the awkward years just after a startup becomes a scale-up, and breaks down how he shepherds a company to the next level. Tommi will share his framework with us, how hard it is to “shove rabbits back into hats” and kill products, and the tough choices he made as VP of Product at Teachable. Plus, how he’s building software to help frontline workers as Chief Product Officer at Workstep. We also hear how Tommi approaches career growth, with practical tips for job seekers. This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.comMentioned on the show: - How To Choose a Job Like a Real Product Person, from Tommi’s blog.https://medium.com/@forssto/how-to-choose-a-job-like-a-real-product-person-a90d59248886
4/18/202323 minutes, 59 seconds
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Reimagining the Airport Experience. Featuring Amina Belouizdad Porter (CEO) & Leigh Rodwick (VP of Technology and Analytics) at PS

“The number one thing we offer our customers is the feeling of not being in an airport.” PS operates a VIP luxury terminal at LAX, with more airports coming soon. Their travelers enjoy high security, luxurious lounges and private suites, great food, and a ride across the tarmac directly to their first-class seats on their commercial flight. But in order to do that, PS needs to coordinate with 70 different airlines, TSA, customs, and all their service staff to make the experience completely seamless. And that takes the kind of precision that only custom software could manage. As CEO Amina Belouizdad Porter puts it: “We are a just-in-time business, and it takes a really complex orchestra to make it happen.”In this episode, Amina and Leigh Rodwick, PS’s VP of Technology and Analytics,  describe the feelings they hope to evoke, the complex operations that happen out of customer view, and why they had to build custom software and learn agile software development techniques to power it all.This is Crafted from Artium: a show about great products and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
4/4/202323 minutes, 24 seconds
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A Recruiter Spills the Beans: Tips to Help You Get Your Next Tech Gig, Featuring Alex Maher, Director of Talent at Artium

There’s turmoil in tech right now, so here’s a special episode for job-seekers looking for their next great gig. On this episode of Crafted, Alex Maher, Director of Talent at Artium, shares tips on how to position yourself, how to talk to recruiters, what *not* to put on your resume, and so much more. Plus, she’ll share her philosophy on talent acquisition and why remembering that we’re human is at the center of it all. Crafted is a show about great products and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
3/21/202321 minutes, 26 seconds
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Incubating Startups That Solve Massive Social Challenges. Featuring Sonali Zaveri, Design and Operations Lead at Ideas42 Ventures

“There was just no way I could say no”. That was how Sonali Zaveri felt about working with Ideas42 Ventures, after learning about the first cohort of entrepreneurs she would advise. Ideas42 Ventures is a venture studio that aims to solve massive social problems by helping founders with lived experience launch companies that address issues like poverty and inequality. The founders are selected based on their potential, their passion, and their lived experience – and unlike other venture studios they don’t necessarily need a tech background, nor even a product idea on day one. On this episode of Crafted, Design and Operations Lead Sonali Zaveri shares how she coaches these founders, as well as why entrepreneurship is such a “privileged sport” — and what she’s doing about that. We also discuss how Ideas42 Ventures uses behavioral science to design products that make lasting impact and why founders should be embarrassed by their first product. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
3/7/202323 minutes, 11 seconds
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Running Experiments That Actually Move the Needle. Featuring Andres Glusman, Founder and CEO of DoWhatWorks (re-broadcast)

For those of you who are brand new to Crafted, this week we’re revisiting our very first episode where we featured experimentation master, Lean Startup Pioneer Andres Glusman:“It's a crime. It's such a waste of time.” That’s how Andres Glusman feels about so many of the tests product teams run. That’s why the former head of product at Meetup founded DoWhatWorks, a company that enables you to see – and learn from – the A/B tests that other companies are running. Rather than test button color for the umpteenth time, Andres wants you to test something that will really move the needle. After more than a decade of running product and strategy at Meetup.com, and a lifetime of being fascinated by experiments, Andres is passionate about helping others learn. In this episode, Andres shares what he’s discovered about testing and human behavior, and why running experiments is critical, but also when it’s not. This is Crafted from Artium; a show about great products, and the people who make them.  At Artium, we build incredible products and recruit high performing teams. Check us out at thisisartium.com. 
2/21/202322 minutes, 19 seconds
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From 4 Slides to $4 Billion: A Master Class on Customer Validation and Rapid Iteration, Featuring Jon Walker, Co-founder and CTO at AppFolio

How Jon Walker spotted a trend, validated an opportunity, sold his solution before even building it, and created a multi-billion dollar company via the “unfair advantage” of rapid iteration. Back in 2007, Jon saw desktop software everywhere… at restaurants, doctors’ offices, the gym…and he realized it was all gonna move to the web. “So what’s the opportunity here?” On this episode of Crafted, we’ll hear how Jon and his co-founder homed in on property management as their target market and validated their solution with just four slides. We’ll also learn why rapid iteration is absolutely essential, why the secret to great talent management lies in lessons from basketball and fishing, and why Jon thinks artificial intelligence is the wave that AppFolio should ride for the next two decades.This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
2/6/202323 minutes, 44 seconds
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Put It on the Blockchain! Featuring Instamint Founder Jamiel Sheikh. Recorded Live in New York at a Special Fintech & Crypto Event

Jamiel Sheikh is the founder of three different companies all serving the crypto space: Chainhaus, CBDC Think Tank, and most recently, Instamint, which he says will do for tokens what Stripe did for payments, i.e. make it super easy. In this episode we talk about the “unsexy” problems Instamint is solving for enterprises that want to leverage the blockchain, what it takes to build a great API-first company, and why he only sees demand for crypto solutions growing, despite the recent turmoil in the markets.  Our interview with Jamiel comes from a special Artium event that we hosted at Rise, Created by Barclays, an incubator for fintech startups. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
1/23/202322 minutes, 58 seconds
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Tech For Democracy. Featuring Yemi Adewunmi, COO at Civic Eagle

It’s not every day you meet someone who gets ultra excited by the legislative process, but Yemi Adewunmi finds it inspiring: “Why be an innovator if you're not going to be optimistic?”. And that’s one of the reasons she founded Civic Eagle, a startup that helps policy professionals and lobbyists track and collaborate on bills as they wind through Congress or state legislatures on their way to becoming laws…or dying in committee. Either way, Civic Eagle wants to make that journey more transparent, make it easier for advocates to collaborate, and improve democracy in the process.On this episode of Crafted: Civic Eagle’s founder and Chief Operating Officer, Yemi Adewunmi tells us how her former career as a policy analyst at the New York state legislature set her on a winding path toward establishing Civic Eagle. And hear how a failed app, and a lot of UX learning helped Yemi and her team arrive at Civic Eagle, and a huge vision for growth.This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
1/9/202322 minutes, 7 seconds
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Best of the Season: A Crafted Holiday Greeting, Featuring All of You!

On Crafted we love to highlight great products, so for this special holiday greeting we asked Artisans and friends of Artium two simple questions:  “What product did you fall in love with in 2022 and why?”Find out which products people didn’t know they needed or wanted this year, which features they really appreciated, and what their game changers were. But most importantly, have yourself a Happy New Year, and we’ll see you in 2023 with more stories about great products and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
12/26/20227 minutes, 30 seconds
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Live From New York: A Special Episode on Fintech Innovation, Featuring Ainslie Simmonds, President of PershingX at Bank of New York Mellon, and D. Orlando Keise, Head of Banking Foundational Platform at UBS

This special episode of Crafted was recorded live at Rise, Created by Barclays, an incubator for fintech startups. In this fireside chat, we speak with Ainslie Simmonds, President of PershingX at Bank of New York Mellon, and D. Orlando Keise, head of Banking Foundational Platform at UBS. Ainslie is building a modern wealth management platform and D. Orlando is building a digital bank from the ground up.  We’ll discuss what it takes to innovate at big financial institutions and hear their advice for fintech startup founders.On this episode of Crafted: Ainslie and D. Orlando discuss their time at startups, big banks, and “startups inside big banks.” Both are building very ambitious products at very big, very old banks — and we discuss how they’ve challenged the status quo. We also dig into why the data layer and foundational platform on which new products are built are so critical if you want to innovate. Plus, the two share advice for fintech founders who are on a mission to democratize finance, as well as what to know when working with — or after you get acquired by — a big company. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
12/12/202240 minutes, 39 seconds
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In Till We Trust: Building Software for Housing Security, Featuring Johnny Ray Austin, CTO at Till

When a recruiter from Till first reached out to Johnny Ray Austin, he didn’t hesitate: “The answer was no. Flat out”. But it turns out Johnny Ray couldn’t have been more wrong about the startup, and what he’d interpreted as a potentially exploitative loan scheme is actually a life-changing new platform that helps renters stay in their homes. On this episode of Crafted, Till’s Chief Technology Officer, Johnny Ray Austin talks about his initial hesitation and what motivated him to jump on board. You'll also hear how Till iterated on its lending product to give renters confidence that Till would in fact pay their rent for them after offering them a line of credit, as well as where Till is similar to and different from buy-now-pay-later services like Affirm, Klarna, and Afterpay. This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
11/28/202220 minutes, 8 seconds
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Lights, 3D Camera, AI! How Tech Is Transforming the Construction Industry, Featuring Jeevan Kalanithi, Founder & CEO of OpenSpace

What do you get when you combine 3D cameras mounted on construction workers’ hard hats + visual recognition technology + artificial intelligence? You get OpenSpace, a fascinating startup that’s using new technologies to reduce costs and inefficiencies in the construction industry. OpenSpace enables builders to track progress remotely, without having to visit construction sites to examine every little detail. It was a critical tool during the pandemic lockdowns and adoption has only kept growing since. Today on Crafted: OpenSpace founder and CEO Jeevan Kalanithi shares his journey from computer art and games to drones, 3D cameras and AI. Plus, why he and his team of scientists and engineers had to literally walk in circles to solve complex problems like “indoor navigation in a GPS denied environment.” This is Crafted from Artium: a show about great products, and the people who make them.  At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com
11/14/202220 minutes, 9 seconds
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Features Will Not Save You. Featuring Chris Ladd, Founder and CEO of Better Notes

“Are you making something that is solving a real problem for people?” That’s the question on Chris Ladd’s mind whenever he’s tempted to design a new app feature. Chris’s iOS app ChordBank has been downloaded millions of times; it gives guitar players tools to expand on and improve their craft. With a chord library, lessons and games that use monophonic and polyphonic pitch detection, the app helps players hone their skills and become better players.Chris built the first version of ChordBank 10 years ago, back when he was working as a freelance journalist while getting into programming.  With years of experience as an independent iOS developer under his belt and experience in product teams at The New York Times, Chris has honed his craft and built ChordBank into his full time job. This is Crafted from Artium; a show about great products, and the people who make them.  At Artium, we build incredible products and recruit high performing teams. Check us out at thisisartium.com. 
10/31/202223 minutes, 16 seconds
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Running Experiments That Actually Move the Needle, Featuring Andres Glusman, Founder and CEO of DoWhatWorks

“It's a crime. It's such a waste of time.” That’s how Andres Glusman feels about so many of the tests product teams run. That’s why the former head of product at Meetup founded DoWhatWorks, a company that enables you to see – and learn from – the A/B tests that other companies are running. Rather than test button color for the umpteenth time, Andres wants you to test something that will really move the needle. After more than a decade of running product and strategy at Meetup.com, and a lifetime of being fascinated by experiments, Andres is passionate about helping others learn. In this episode, Andres shares what he’s discovered about testing and human behavior, and why running experiments is critical, but also when it’s not. This is Crafted from Artium; a show about great products, and the people who make them.  At Artium, we build incredible products and recruit high performing teams. Check us out at thisisartium.com. 
10/31/202221 minutes, 46 seconds
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Introducing Crafted

Craft. Attention to detail. Constant iteration. There’s an art to creating great software. On Crafted, host Dan Blumberg speaks with engineers, designers and product people of all stripes to explore great products and the craft of software development. We’ll get into the weeds to understand: What trade-offs did they make? What experiments did they run? And what was the moment when they knew – when they just knew – that they were on to something?At Artium we care deeply about the craft of building great software - and great companies. We help organizations build best in class products, industry leading software and collaborative cross-functional teams that scale.  Join us as we explore the art of… craft. 
10/11/20221 minute, 50 seconds