In this episode, we will discuss 5 BIG Mistakes Etsy Sellers Make After Q4 Is OVER.For more FREE resources and content visit - https://brandcreators.comJoin our FREE Facebook Community here - https://brandcreators.com/group

In this podcast episode, we will discuss the NEW 100k Etsy Roadmap 5-Step Process Starting From Scratch.You can download the new $100k Roadmap here - https://brandcreators.com/100k

In this podcast episode, we will be discussing The BRUTAL Truth About Growing on Etsy in 2024.For more FREE resources visit http://brandcreators.com

In this episode, we will discuss an Etsy News UPDATE: The Customer Email SMACKDOWN.For more FREE resources visit - https://brandcreators.com

In this podcast episode, we will share some BAD Etsy Seller Advice To AVOID In 2024.For more FREE resources visit - https://brandcreators.com

In this episode, we discuss the 6 Etsy Seller MYTHS That Will Prevent SUCCESS in 2024.For more FREE resources visit - https://brandcreators.com

In this episode, we share How We Turned $100 Into $100k Per Year On Etsy and what the next steps we will follow to grow in 2024.For more FREE resources visit: https://brandcreators.com

In this podcast, we will be EXPOSING Etsy’s SEO Algorithm and Traffic Strategy for 2024.For more FREE resources visit - https://brandcreators.com

In this podcast episode, we share some behind-the-scenes of what it took to do $40k In 30 Days On Etsy Selling POD.For more FREE resources visit https://brandcreators.com

In this episode, we will discuss The NEW Opportunity To Get Started On Etsy In 2024.For more FREE resources visit https://brandcreators.com

This podcast episode discusses Etsy and Print On Demand Design TIPS and Predictions for 2024.For more FREE resources visit - https://brandcreators.com

In this episode we will discuss How To WIN Against Etsy Mock-Up Drama And CRUSHING Q4 Sales.For more resources visit - https://brandcreators.com

In this episode we will be sharing The NEW Simple Etsy Email Strategy That Increases Sales FAST. For more FREE resources visit - https://brandcreators.comBuzzcastKeep up to date on the latest podcasting tech & news with the folks at Buzzsprout!Listen on: Apple Podcasts  

In this episode you will learn How To Get ETSY CUSTOMERS To Buy Again and Again (The Secret Strategy)For more FREE resources visit - https://brandcreators.comAll Business. No Boundaries.Welcome to All Business. No Boundaries, a collection of supply chain stories by DHL...Listen on: Apple Podcasts   Spotify

In the podcast episode we will discussing, from our own experience -  The PROVEN PATH To $800 Days On Etsy in Q4.For more FREE resources visit https://brandcreators.comBusiness Owner Tales from the TrenchesJoin Cannon Carr, CEO and Business Owner at CornerCap, as he has conversations with...Listen on: Apple Podcasts   Spotify

In this episode we will be sharing our September UPDATE: How Our Etsy Sales SPIKED BY 208% Before Q4.For more FREE resources visit - https://brandcreators.comEveryday AI: Keep up and get ahead by making AI work for yourCan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts   Spotify

In this episode we will be sharing 3 Etsy Cheat Codes To Get More Q4 Sales GUARANTEED!For more FREE resources visit - https://brandcreators.com

In this episode we will be discussing How 99% Of Etsy Sellers Are Ignoring a HUGE Component And Costing Them SALESFor more FREE resources visit - https://brandcreators.com

In this podcast episode I will be Confronting Etsy Seller: How They Generated 2.4 MILLION SALES and Became #1 On Etsy.For more FREE resources visit - https://brandcreators.comChristian Business ConceptsApplying Godly Principles For True Business SuccessListen on: Apple Podcasts   Spotify

In this episode, we will discuss some HUGE Etsy NEWS for Sellers and How They Can Make More Money STARTING NOW.For more FREE resources, visit - https://brandcreators.comThe Canadian Money RoadmapDiscover strategies to save, invest, and grow your money effectively.Listen on: Apple Podcasts   Spotify DoD Contract AcademyThe US military buys everything from office supplies and landscaping services to the...Listen on: Apple Podcasts   Spotify

In this podcast episode, we will be covering WHY 74% Of Etsy Sellers FAIL To Make Full-Time Money and QUIT.For more FREE resources visit - https://brandcreators.com

In this podcast episode, we will be discussing  How To FOCUS On  3 Etsy Metrics To Crush Q4 SALES.For more FREE resources visit - https://brandcreators.com

In this podcast episode, we are going to be sharing some SHOCKING Etsy Buyer Data and How To Use It To Sell More On Etsy.For more FREE resources visit - https://brandcreators.com

In this episode we will cover 5 Simple Ways To Increase Etsy Q4 Sales + Q&AFor more FREE resources, visit - https://brandcreators.com

In this podcast episode, we will be sharing (BREAKING NEWS) Why Etsy Sellers Are MAD and Leaving Before Q4 Sales.For more FREE resources visit - https://brandcreators.com

In this episode, we share how to AVOID These 5 Etsy Selling MISTAKES In Q4 and GET MORE SALES.For more FREE resources, visit https://brandcreators.com

In this podcast episode, we will be doing a head-to-head comparison on Blog content vs Youtube and what is fastest to get traffic.For more brand building resources visit: https://brandcreators.com

In this episode, you'll get a behind-the-scenes look at How To Get More Traffic and Sales On ETSY during a LIVE Etsy shop review/audit session.To get access to more FREE resources visit - https://brandcreators.com

In this episode, we will share the 3-Step Blueprint To Turn SIDE HUSTLES Into Passive Income Streams.For more resources, visit https://brandcreators.com

In this episode, I had the chance to confront and ask some critical questions about how this one Etsy seller made $2.5 MILLION in 3 Years.There are so many golden nuggets, and this is a must-listen for any new and seasoned sellers.For more FREE resources, visit - https://brandcreaotrs.com

In this podcast episode we will be discussing The #1 Reason WHY People FAIL At Starting a Successful Side Hustle in 2023. If you follow this advice you will have a greater chance of succeeding in business and LIFE!Enjoy the podcast episode!For me FREE resources visit - https://brandcreators.com

In this episode, we announce some BIG news from Youtube and how they are making it easier for new channels to make money faster.Tune in to hear all the juicy details.For more FREE resources visit - https://brandcreators.com

In this episode, we are going to be discussing the BREAKING NEWS on how Youtube Just Made It Easier To Make Money. This is HUGE for new and small Youtube channels and how they can get monetized faster.Tune in for all the juicy details and how to leverage this news.For more FREE resources visit: https://brandcreators.com

In this episode, we discuss a HUGE mistake that Ecom sellers are making and how to fix it.  We all know getting traffic is what all businesses need to drive sales and creating "the right" content can help tremendously. Tune in to hear all the details.For more free resources visit: https://brandcreators.com

In this episode, we answered LIVE questions on how to get more traffic and sales on Etsy.  We also shared strategies and tips that can be implemented ASAP!If you'd like more Brand Building tips, visit - https://brandcreators.com

In this podcast episode, I'll be sharing a personal story on how I built and walked away from a $1.7 Million Dollar business. This was a wake-up call and forced me to re-focus my business goals and build the business that I truly enjoyed.For more brand-building tips visit - https://brandcreators.com

Grab your copy of Steve Chou's New Book 👉https://thefamilyfirstentrepreneur.comLooking for inspiration on how to make a living online without sacrificing all your free time? Look no further than this interview with "The Dad That Makes $2M Online Without Hustling."In this video, we sit down with my good friend Steve Chou, a successful online entrepreneur who has found a way to make a comfortable living without sacrificing time with his family or working long hours. He shares his insights on how he got started, his approach to work-life balance, and his tips for others looking to make a living online without hustling.Whether you're an aspiring entrepreneur, a stay-at-home parent looking for extra income, or just curious about the world of online business, this interview is sure to provide valuable insights and inspiration. So grab a cup of coffee and join us as we learn from "The Dad That Makes $2M Online Without Hustling."You can also find all of Steve's content at https://mywifequitherjob.com

In this episode, we discuss 5 outdated SEO strategies that are not working in 2023, and we cover what works today. For more FREE resources visit https://brandcreators.com

In this episode, we discuss our $100k Etsy Shop Challenge and Updates. We go over our traffic and sales plan that we'll be implementing over the next 90 days.For more FREE resources visit www.BrandCreators.com

In this podcast episode we will be discussing The Ultimate Etsy Email Marketing Guide: How To INCREASE Traffic and SALES. We will be sharing how to use email in your Etsy business and drive sales using your own traffic source.For the video version you can find it at https://www.youtube.com/watch?v=n--RF3krOsc&list=PLXyr7c6NmbsTAS9Dg6j-PkctmXX9ywTM0&index=1

In this episode, we will be discussing the pros and cons of selling on Etsy vs Shopify and which one you should start with as a beginner.

In this podcast episode, we discuss the power of using Etsy ads and how to understand their importance in getting ranked on Etsy. 

In this podcast we discuss the pros and cons of selling on Amazon and Etsy and how to choose what's best for you.  We have sold on both platforms successfully and have some insights we want sellers to know before deciding. Tune in for this deep-dive discussion.

In this episode, we'll be discussing Etsy's SEO algorithm and search traffic in 2023. If you're an Etsy seller, you know how important it is to understand how Etsy's search algorithm works to optimize your listings and increase your visibility.We'll dive deep into the intricacies of Etsy's SEO algorithm, uncovering what factors influence search ranking and what you can do to improve your listing's visibility.We'll also explore the current state of search traffic on Etsy, discussing the trends and changes that have occurred in 2023 and what they mean for sellers.If you want to take your Etsy shop to the next level and boost your sales, this episode is a must-watch. Don't miss out on the latest insights into Etsy's search algorithm and search traffic.

In this episode, we'll be covering ETSY Selling Advice That You Should Avoid in 2023.  We will cover how to keep  ETSY sellers stay up-to-date on the latest selling strategies and avoid common pitfalls that could harm their business. We will discuss actionable tips and real-world examples of successful ETSY selling, covering topics such as product listings, SEO, and social media marketing. Whether you're new to ETSY or a seasoned seller, tune in to stay ahead of the curve in the ever-changing world of online retail.

This podcast episode examines the potential legal implications of selling AI-generated art designs on Etsy's print-on-demand platform. Join us as we explore the nuances of copyright law, the challenges of protecting intellectual property in the digital age, and the ethical considerations surrounding the use of AI in art. 

In this episode, we will discuss the "3 Ways A.I Will Change Etsy Print On Demand FOREVER!" IWe will explore the exciting ways in which Artificial Intelligence (A.I) is could revolutionize the world of Etsy print-on-demand.We'll dive into how A.I will enable designers to create more unique and innovative designs and how it will improve the efficiency and accuracy of the production process. This episode is perfect for Etsy print-on-demand sellers looking to stay ahead of the curve and tap into the potential of A.I in their business. Join us as we explore the exciting future of the industry with "3 Ways A.I Will Change Etsy Print On Demand FOREVER!"

In this episode, we are going to discuss the pros and cons of both Digital and Print On Demand products. We will also share how you can use the hybrid method and potentially do. Buckle up, because this is gonna be a great show :-)

In this episode, we dig deep into 5 Etsy shops and give actionable advice to help grow traffic and sales.If you'd like to be part of our LIVE show, go to https://brandcreators.com/group

In this episode, we will explain our 10x10x1 method for making consistent sales on Etsy, with the goal of reaching $100 in sales per day.This method has been used to generate MILLIONS of dollars in sales on Amazon and now we are bringing it to Etsy sellers.We will explain how to find your revenue target and use the 10x10x1 method that will help achieve your targets.This is a must listen episode.

Join us on this episode of The ROCK YOUR BRAND podcast where we explore the latest Etsy trick for finding winning products and niches guaranteed! Whether you're a seasoned Etsy seller or just starting out, this trick is guaranteed to help you identify the most profitable products and niches to sell in. Say goodbye to endless trial and error and hello to success on Etsy! Tune in now to learn how you can find the perfect products and niches for your Etsy shop!"

The $64k Etsy Roadmap: 5 Step Process Starting From Scratch

In this episode, You'll see Me, my partners (and friends), Chris Shaffer and Debbie, go through not 1, not 2, but 3 LIVE Etsy Shop Growth Audits For Increased Sales.I love doing these types of things because it allows us to see what people are doing right and help them avoid the mistakes that could be deal breakers or problems over the long term.We aren't just talking surface-level stuff here, either. After all, the goal of these audits is to help people GROW!We dive DEEP into each aspect of the stores we look at in this episode. From talking through their existing niches and giving ideas for defining or broadening the niche better. I am also offering specific product feedback and many potential product line extensions.So, if you've been wondering exactly how we like to think through the entire selling process on Etsy, from niche selection to product line creation (and beyond), this episode is a must-listen.Oh, and as always, we hang on for a bit at the end to answer some questions from our live audience! If you'd like to join us live and ask questions, join the Rock Your Brand Facebook Group Here.

We are just a few weeks into the new year, 2023 is off to a rocking start, and I am FIRED UP about this session. The 5 ETSY Niche Selection Mistakes That Will KILL Your Shop (Before You Ever Start)If you've been following us for any length of time, you know just HOW important choosing the right niche is.What I didn't realize is how big of a problem this was for people to do, without making a potentially FATAL mistake, until I dropped a poll onto my Youtube Channel (you should subscribe by the way) last week.Fatal MistakesChris Shaffer and I sat down and compared notes, and we’ve found FIVE of the most common mistakes we see ETSY sellers making almost daily.Thankfully, if you pay attention to this session of the 5 ETSY Niche Selection Mistakes, all these mistakes are easily avoidable.

We did a live call. I wanted to discuss Etsy, 2023, some growth elements, and some strategies.Also, what we're going to be teaching. Now, if you have been with me for a long time, you can tell that my life has different chapters. I've said this all along: you're learning things as you're innovating within yourself when you're trying and testing new things. You may be building a business in one niche and then suddenly decide you want to pivot two or three years later. You may want to sell the brand. Well, right now the season that I'm in is Etsy, which you guys are probably recognizing that that's the season because that's what we've been talking a lot about.Chris Schaffer and I are in front of a live online audience, discussing Etsy. Use the media player above or watch the video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.

I will listen in on this conversation I had with Chris Schaffer about the five proven ways to increase our ETSY traffic without using SEO.Also, you will hear some Q and A that we did at the end. So sit back,I will share screenshots from my wife's shop, where she did 57,800 visits for 12 months. These visits increased by 186%, and we've learned a lot, but we're going to increase that even more. This is why we will be sharing what we will be doing moving forward. My partner and our co-teacher is Debbie. She had in the neighborhood of 334,000 visits. She introduced Etsy to my wife about a year and a half ago. She has taught her a lot, but she's also always tweaking and trying to get more traffic. 

Recently I did a live call, and I'm calling it an ETSY sellers emergency. We are days before we hit 2023. You have been listening for the last three to four months. Everything we've been doing focuses on my wife's Etsy shop and my partner's shop. We're about to do more than $220,000 this year, which is unbelievable. I wanted you guys to hear this because most of you are getting started on Etsy. Some of you are still chasing hot products or trends and just an outdated old strategy.Use the media player above or watch the video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.

I decided to do an episode and share the three-step process we used to find two profitable Etsy niches.These episodes are all about niche selection and how we are doing it. There's also something else that I include on my checklist when I'm choosing a niche for Etsy.If you are considering getting in on Etsy, now would be an excellent time to listen to this episode and decide what you may do in 2023.Use the media player above or watch the video below.

We will discuss my wife's strategy that generated $22,405 in our Etsy shop selling POD products.We're going to break down the entire process, and it didn't just suddenly happen.We had to do some work, and we had to prepare for this November month. Many people ask me, " Well, what did you do to get this result?Whenever you have any results, people ask, what did you do? Someone in one of the Facebook groups had asked if I would be willing to share what we did.So let me go ahead and go live on Facebook, YouTube, and on the podcast. So that's basically what I did, and that's what you'll be listening to here. I started to do my product research using the tool Everbee. If you want to use this tool, check it out at https://brandcreators.com/everbee.We did a whole web class on that and if you are interested in attending that, I encourage you to do so. https://brandcreators.com/magicIt's our entire process for finding good niches that have demand, creating products that have demand, and building out a brand for the Etsy side.Use the media player above or watch the video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.

How to increase year round Etsy sales by holiday hacking is the main topic today. We have had such a great November and December, which is why it's been so good.We started to plan, and I remember thinking about it. I remember seeing it back in September. I told my wife that no one was thinking about the fourth quarter. We need to start planting seeds for products people will be searching for and buying.I started to do my product research using the tool Everbee. If you want to use this tool, check it out at https://brandcreators.com/everbee.We did a whole web class on that and if you are interested in attending that, I encourage you to do so. https://brandcreators.com/magicIt's our entire process for finding good niches that have demand, creating products that have demand, and building out a brand for the Etsy side.Use the media player above or watch the video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.Watch This VideoThanks For Tuning in!If you found today's show to be valuable, please share it. Please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.Finally, don't neglect to subscribe to the show on your preferred app.Helpful LinksBrand Creator's PlaybookRock Your Brand GROUP http://the6figurewebsite.com/

This episode I will discuss how I'm turning beach volleyball into a full-time business with Mark Burik. This will be an excellent episode for you to listen in on and will be a little different than we've done here recently. We are going to change things up a little. His name is Mark Burke, and he is a beach volleyball player.He's also an entrepreneur, so I wanted to have him on my podcast and pick his brain.I wanted to reach out to him because he turned his hobby and passion into a business, and I wanted to dig into that.We started to explore some other business opportunities. For the past year and a half or two years, I've been thinking about this beach volleyball thing. How could you turn this into something locally that could be profitable, fun, and add to the community? He gave some good tips. I reached out to him, and he agreed to come on the podcast. We had a great conversation. Use the media player above or watch the video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.Watch This VideoThanks For Tuning in!If you found today's show to be valuable, please share it. Please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.Finally, don't neglect to subscribe to the show on your preferred app.Helpful LinksBrand Creator's PlaybookRock Your Brand GROUP http://the6figurewebsite.com/

Chris and I will discuss the next big opportunity for Etsy Sellers in 2023. Chris, are you excited about what we're talking about today? Because 2023 is going to be pretty big. You and I have been talking about this for a while. It's something only a few appreciate in terms of opportunity size.How underserved the customers on Etsy have been. You and I started talking about this two or three weeks ago. In the next few months, building and selling in e-commerce will begin to take hold here.Everything they've been doing over the last two or three years is finally coming to a head, and we are hoping that Etsy is something that fits into your plan. As we walk through this today, you guys will see the more manageable time of doing that than you ever have in the past. And the opportunity is more significant because it will be very rewarding.Use the media player above or watch the video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.Watch This VideoThanks For Tuning in!If you found today's show to be valuable, please share it. Please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.Finally, don't neglect to subscribe to the show on your preferred app.Helpful LinksBrand Creator's PlaybookRock Your Brand GROUP http://the6figurewebsite.com/

In this session, I will break down something that just happened that is exciting, and that is how my wife broke 10 K in 30 days through her Etsy shop. It will increase dramatically because we are entering the prime holiday season.What I wanted to do here on this podcast is to unpack it. It's not an accident that this happened. We have been building brands for a while, but this is new for the Etsy world. We got focused on Etsy because my wife had been dabbling for about a year. Now the last three and a half, four months, she's been being more deliberate about it.The numbers have dramatically increased. I'm going to cover three different areas, and I will also give you an example of how it all ties together. What we're focusing on and what I believe anyone should focus on, especially in the crowded Etsy space. There's a lot of people coming in. It's a great marketplace; many buyers are coming in, but there are a lot of sellers coming in too. There's something that many people still need to include, and I will share it with you guys.Use the media player above or watch the video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.

Here I will talk about the number one mistake for new Etsy sellers, Amazon sellers, e-com sellers, and new sellers. I've seen existing businesses make this mistake. We had to tweak even some of our private clients a little bit; they needed a clearer understanding of precisely who their business was serving. I've been seeing it a lot lately in the Etsy community. There are many great people in the Etsy community, and I know there are a lot of opportunities on this Etsy platform.Use the media player above or watch the video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.

In today's episode, I will discuss getting more traffic using secret hooks on any platform with creator Jake Thomas.He runs a company called Creator Hooks. Now what's cool about that is that you'll hear his whole story here today. How he formed the company, and how he got introduced to it. He will explain the entire story and everything about it. So, start implementing what he just shared. I know I'm thinking a lot differently now about my writing of titles and hooks. aSo, after you listen to this, maybe go back and listen again because there was a lot to unpack. There's just so much that you can do to get attention by writing really good hooks. And that could also be in an email.So start getting more traffic using secret hooks on any platform with creator Jake Thomas.Use the media player above or watch the video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.If you found today's show to be valuable, please share it. Please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.Finally, don't neglect to subscribe to the show on your preferred app.Helpful LinksBrand Creator's PlaybookRock Your Brand GROUP http://the6figurewebsite.com/

Today's topic is; The Email Flywheel That Increases Traffic and Sales On All Platforms.I'm excited about this topic today because it's something that many people don't discuss. It doesn't matter if we're talking about Etsy, Amazon, or Walmart; it doesn't really matter what platform we're talking about. You want to generate sales. A lot happens when you generate sales,and that's what email can do for you. That's why we're calling this the email flywheel, which will allow you to get that momentum. I'm going to share a story with you guys; some of you may have already heard. We built a brand that sold over a million dollars worth of products and ended up selling that brand. It was all built off of starting the brand with emails. Listen to the audio to learn more.Use the media player above or watch the video below.

Here I will share what I titled the fastest way to create and sell products I've ever seen. I've been doing this for a long time, over 20 years. How long have I been selling online? I think we're approaching 15 years. Sold everything from Wooden Bridges to digital products and audio templates, and I sold a bunch of stuff. I've done a lot of things, and Etsy just really has never gotten my attention. Etsy's been around for 17 years. I always thought of Etsy as a place where you have handmade goods.Now they allow digital products, print-on-demand, and more. It's a personalized or custom platform. It's not where you're just going to take something, you know, a bowling ball, and sell it. It would help if you understood that this platform is built for a specific audience type, which may and may not work for you. So we'll talk a little bit about that as we move through this. I'm going to share with you guys today what we recently did. Listen to the audio to learn more.Use the media player above or watch

My wife started an Etsy shop about a year and a half ago. She was introduced to this by my former business partner. We built and sold a business together. I talked to her the other day, and she's been crushing it on Etsy. She shared what she was doing with my wife. So, my wife started doing it on the side, with just a little side hustle, which was a creative outlet for her. She did just over $20K last year, and I think this year she's on track to do probably closer to $50K.That's with not working on it that much, but it got my attention. That's the challenge I am giving myself to build this Etsy shop into a $100K business. Grab a pen and pad for this episode, where I will break down My plan. Use the media player above or watch the video below.

Here,  I will discuss the three steps for creating your Q4 email calendar to explode sales.I want to reflect on when Lisa and I ran a photography business. We would start promoting Christmas pictures in July. So in July, we would start booking appointments. We knew that not everyone was coming in July, and we wanted to show that our calendar was filling up.After a year or two, people started to see that we were filling up early. We started to remind them through email. Q4 is big for buying for events like Black Friday and Cyber Monday.Today. I want to give you guys some action steps, and there are three steps you can take to make this happen.You should be able to plan this out in under 60 minutes, and I'll walk you guys through it. Get the details by listening to this episode in the above media player or the video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR 

The numbers are incredible. It's beating our last email list-building campaign. We talk about how and why we feel like it is beating it. Plus, why it's going to do better. We also talked about our recycled email promotions. The one we'll share with you yielded one of our clients just over $6,000 from recycling.We'll talk about old emails and how this whole thing came about. I'll talk about how we used this plug-and-play email sales accelerator. All of this and more is coming up in today's episode. Get the details by listening to this episode in the above media player or the video below.

In this episode, I'll be talking about how our Facebook ads account got flagged and suspended temporarily. We didn't know why. We weren't doing anything wrong. So after spending about three days going back and forth with Facebook. Figuring out why logging into the account from multiple different locations was a problem. Many ad managers are located all over the world. These managers have virtual assistance and other things, and we'll discuss that in this episode. Get the details by listening to this episode in the above media player or the video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.Watch This VideoThanks For Tuning in!If you found today's show to be valuable, please share it. Please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.Finally, don't neglect to subscribe to the show on your preferred app.Helpful LinksBrand Creator's PlaybookRock Your Brand GROUP http://the6figurewebsite.com/

Today, we will discuss one magic sentence that increases sales and engagement and can dramatically help change how your email works in your business. Also, in any of your messaging because there is one magic sentence. Yes, I know it sounds crazy, but it is true. It is a magic sentence that a lot of people are not using. I know this firsthand because I work with private clients, where we constantly review their emails. This one sentence usually needs to be tweaked, or sometimes the sentence isn't even there. 

Today, we are going to be sharing a little behind-the-scenes and what we call the holy grail of lead magnets. What we're going to be sharing with you guys is a recent experiment that we're doing.We want it to work to where we can create or build an email list and, really, do it for free and bring in the right type of people. And that's what we're going to be covering here on this, on this live stream. Get the details by listening to this episode in the above media player or the video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.

You probably already read the title. We'll talk about the secret to turning your email list into buyers.Email lists are something that a lot of people don't think of. They think about building the list. Some entrepreneurs focus on more subscribers, more subscribers. They don't talk about how we show up to them and for them.Here we're able to sell stuff but also build that Goodwill. Sometimes creating a good offer for your product, a bonus, or something like that is creating Goodwill. We also allow our email list to participate when we do giveaways to build our list. That is what it does creates Goodwill. So that's what today's episode will be all about: how to train ethically, how to train your email list to become buyers. Get the details by listening to this episode in the above media player or the video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.

I get asked a lot by people in my audience that say, Scott, how do I build an email list from scratch? What is the fastest way to do it? Now? We don't always want to build something the fastest way.Although we want to get results as quickly as possible, we also want quality. So what I'm going to share with you today, or what Chris and I discussed in this episode, was how to build an email list quickly from scratch.We will drill down into how to find those individuals and how to create a lead magnet that speaks directly to those people.There's one hack you'll learn that will change everything about finding the right people. So if you have an email list that has not been emailed in a long time and want to add some new life to your business and email list, this is for you.

Today we will be talking about something that is going to help you, and that is how to write email hooks that get more opens and makes more sales.Questions:Are you sending emails to your list right now?  Are you not sending emails to your list?Do you have a list?You should probably head on over to our Facebook rock your brand group. We've done some live streams about how to build your list. So I would encourage you to head on over to brandcreators.com/group and join. It's free. All you need to do is answer a couple of questions, and you can start learning. We will be able to get the attention of our market and control it. We have an email list, and we can send messages to this list of people we know are interested in what we offer. We can send an email and increase our sales, drive traffic to a blog post, or drive traffic to our Facebook group. We have control over when we are sending these emails, but here is the vital piece. You have to get the emails opened. There are a bunch of different things we can talk about regarding deliverability. I am going to be sharing with you how to get the attention and how to hook your reader, your subscriber, into wanting to read your messages. Get the details by listening to this episode in the media player or video below."Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.

What is my feeling after turning 50 and hopefully giving you something to think about as you progress in your journey? You can look at them as seasons. Seasons come and go and don't have to last forever. You know, you can have a season that everything's going great, and you go into a gloomy season. Then you have a wait for that sun to shine again. We then start seeing that sun peeking through.We're going to have those, and it's going to happen, and they are there for a reason. Get the details by listening to this episode in the media player or video below.

I will be sharing with you a recent case study we did with one of our private clients. How Sending 6 Emails Generated $5,014.48.We'll break down exactly what we did, what made it work, and the different elements you will want to use in your business.Now, if you're listening to this and you're not yet using email in your business, You definitely will want to. Email is here. It's going to stay, and it is not dead. I will put it right out there because it is working. Significant brands are still using it, and we want to use it too. Our clients are using it, and it works. Okay. Now there are some things you need to be aware of regarding what makes it work. For more information, listen to this episode in the media player above or the video below.

Today I’ve got a nifty little hack for you to implement. I call it an ultimate content hack for Ecomm sellers to make more sales.This could be your game changer if you are struggling with content or sending things to your email list.One of the private clients we’re working with right now, we’re implementing this strategy right now, and I’m not going to give it away. It would be best if you listened to this episode. I will tell you this: many people overlook the power of leveraging others to create content for you. I’m just going to leave it at that because what I’m talking about here is we can check all the boxes and cover all the bases. Learn more by watching this episode below or listening to it above.Enjoy, and let’s CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.Watch This VideoThanks For Tuning in!If you found today’s show to be valuable, please share it. Please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.They’re very beneficial when it comes to the show’s ranking. I can guarantee to read each one of them myself.Finally, don’t neglect to subscribe to the show on your preferred app.“Remember, I’m here for you, believe in you, and rooting for you! Now it’s time to take action and rock your brand”! Helpful LinksBrand Creator’s PlaybookRock Your Brand GROUP http://the6figurewebsite.com/

Today I will share with you how I generated $12k From 1000 Email Subscribers.How I did it in just four days while doing a case study that goes back in time. I will tell the whole story behind it. But what is that case study, you may ask? Well, it's a good one. This is something that totally changed everything moving forward for me. This was the one email promotion that I did that had me saying, Scott, you got to keep doing this.Here's the deal over the years, things have changed. I'm not saying this to brag, but I have generated millions of dollars through email promotions.Whether it's for myself or whether it's for other clients. I've concluded that email is the main driver of a lot of sales. Brands that I've built or the brands that I've helped. That's what I want to give you today. Take one moment to listen to this episode. You've heard me talk about this time and time again. Then finally it clicks with you and you think, well maybe I should do a little bit more of this email marketing thing. So that's what today's episode is all about. How Chris Schaffer and I went live inside the Rock Your Brand group. Learn more by watching this episode below or listening to it above. Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.

Here I'm going to dig a little bit deeper into what we talked about last week. We talked about the three different types of emails that every single business, not just the e-comm, should be using in their business to increase sales and goodwill.There are three different kinds. If you miss that episode, go back and listen to it. What we are going to do is we are going to dig into the one email style.We call this our hybrid stealth selling email method, where you can sell without selling.I know it sounds kind of weird. Like how can that even be? I'm here to tell you it's something we've been doing for a long time. Learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.

You're here because today we're going to discuss three types of emails that generate more sales that every ECOM seller should send. It's what I call the trifecta method.Here we will be discussing three types of emails you must send to your email list. Now I've been talking to a lot of e-commerce sellers lately. We've been doing these game plan calls where we're allowing people to hop on a call with us and dig into their business. We're seeing if there are some holes that we can find. And then also we look and see if there's anything we feel we could help them with and then potentially work together.Now, while we're doing these calls, we're also identifying many of the holes in the business. One of the major holes is either they have an email list but are not sending emails, or they don't have an email list.They will need to start building one. So today, what we decided to do was dig into if you do have an email,and even if you don'tLearn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! FYI: Should you want to be part of Rock Your Brand Building Profitable Niche Website Properties Facebook group where you get to ask any questions, head over to brandcreators.com/group.

So what is the number one email marketing mistake that most companies are making, and how can it be fixed?What we did is we shared this inside of our brandcreators.com/group. So you're about to listen in on that conversation.Chris Shaffer and I dig deep into this and will share some graphs. There are diagrams to show what it looks like for a channel-dependent business like Amazon. What it looks like for someone with traffic to a website and can capture the email for the customer or potential customer.What it looks like if they don't buy and the same scenario for someone dependent on a channel, something you probably want to listen in on.Learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome back to another episode of the rock, your brand podcast. I'm fired up today because we're going to be talking about something that is the holy grail. Suppose you can add one of these to your business, and I'm primarily talking to the e-commerce people right now. I talk a lot about building niche properties and building your platform.Recently we have taken on a few clients who will be doing this. I wanted to share with you what this looks like inside their business. But also if you can do this on your own.Because if you can, well, it could be a game-changer. What I'm talking about is adding a digital product. I'm not talking about just an ebook. Yeah. You can do that. And I'm a fan of doing that, but you're usually limited on what you can sell that for. I'm talking about creating a digital product that you can sell for between $27 to $97.It's something you can do, even if you don't think you know how to, because it's not that hard. I will walk you through exactly how we've done it in the past, and I still do it to this day. How can we create the product, get validation from the market that they'll buy it, and get them to buy it before I ever create it?So, should you want to be part of Rock Your Brand Building Profitable Niche Website Properties Facebook group where you get to ask any questions, head over to brandcreators.com/group.Learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

We will share an e-commerce brand that exploded in growth after it niched down. Here's the deal. Many people want to know, how do I enter a very,very saturated, highly competitive market? Well, today's podcast episode is going to reveal that. Now, if you have been paying attention or following along, if you've listened to these last few episodes, we announced that we would be recording these episodes inside of the rock, your brand Facebook group. We're doing these live streams in there. What you'll listen to here on this podcast in this episode is us sharing that inside the group. So, should you want to be part of those lives where you get to ask any questions, head over to brandcreators.com/group.Learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Here, we will be covering in our most recent live stream. Our three pillars are to create the ultimate traffic and sales platform that you 100% own and control.This is for my e-commerce peeps out there. Also, for Amazon sellers, Shopify sellers, E-bay Etsy, Walmart, or other channel-dependent businesses. If that is you, you want to listen to this episode because I will break down the three pillars to help you build a platform. We all know that you can have a great product, but it's hard to sell if you don't have traffic. If you want to get more eyeballs on your stuff, you can try to do it on the platform you're on, but you're also dependent on that channel. We want to diversify our channels.Learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Sit back, relax, watch and listen in on myself and Chris Schaffer going through the entire story. All of the lessons that we learned from building and selling our first 6 figure Niche Property website. These lessons bolted onto our e-commerce store getting over 1,000,600 thousand visits per year. How we did it and what it could do for any Niche Property. Also, how we turned that into our newest business model building these niche properties. I think we are officially living inside of the Rock Your Brand group. Here, Chris and I will be talking and sharing some lessons we've learned after building one of our own in our first niche properties.Learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome to maybe the last coffee talk. Let me explain. We are going to be changing a few things.  I will explain exactly why we decided to make this tough decision. Today's podcast is our typical Monday mindset. Many of you have said that you like them and enjoy them. I may still do them. Same thing with our Friday jam sessions, which is something I also enjoy doing. I've been doing the Friday question-type podcast episodes for years, and I have been podcasting now for over six years. We all go through seasons, and I feel like this is one of those seasons.The podcast will still happen, and it's just going to happen less frequently. That's what I'll be explaining here on why I think I'm going to be able to help more people.Learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome to another Friday Jam session. Today's topic is "15 Minute Niche Validation Formula - How To Confidently Choose A Profitable NICHE" You may be asking yourself, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. Here is how you can confidently choose a profitable niche. So number one is you're going to start by finding three different websites. Minimum of three different websites that are publishing in this niche,They've already started publishing. Now you can use it as proof, and you take those and put it into Uber suggest. You look at their domain authority. I want to 35 or less. Now we look at what is its traffic number? Are they getting 25,000 page views or more per month? Then the third thing is, are they monetizing through an ad networkLearn how by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Here I will discuss these three SEO mistakes for written blog content and how do we fix them? I'm assuming that your keyword research is, is good. Okay. You're going after questions being searched for by people. I'm not going to get into keyword research here. I've done other episodes on that, and I've also detailed it in The 6 Figure Website Method book. I'm just going to assume that you're keyword research is good. The number one thing is the title. You just got to have a good title. Now here's the mistake. Learn more by watching this episode below or listening to it above.

In today's episode, I will discuss creating your weekly success map in 15 minutes or less. I've talked about something in the past that is very helpful and powerful. It's for anyone that feels like they don't have a lot of direction. They feel like they are not sure what niche property I should be working on. It will take you 15 minutes or less. Now I've talked about this before. One of my listeners said, Scott, I do this every week, and it helps me so much. It was actually from something that I had talked about before. And that is sitting down and planning. No one allows brainstorming or planning right before we go into the game. Before we get into action, we've got a plan a little bit.Learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! Watch This Video

Welcome to another Friday Jam session. Today's topic is "The Unfair Advantage For Ecommerce Sellers (if they do this)." You may be asking yourself, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. How to have an unfair advantage using what I'm about to share with you. Using this while building your niche properties will give you an unfair advantage if you are an e-commerce seller. If you're going to be an e-commerce seller, this is something that you're going to want to do. I'm going to lay out how and why it's so important. Competition is getting even more fierce, and people are coming in droves.Learn how by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

In this episode, we will be talking about two million-plus website visitors. Now, these are from two different sites, and that's a million each. I'm going to break down five things that I've learned. I'm now changing things just a little bit, and I'm not changing much. I've validated this process through two different sites. Actually, it's three different sites because the first site was the accident.I talk about it in the six-figure website method book. I would encourage you to get your copy because it will distill this entire process into about 92 or 93 pages.So basically, I have learned a ton as I've gone through this process. The first site that we built was an accident. Learn how by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

What I'm going to be talking about sharing with you is the one and the only person that can help you get results. The only one, and no, it's not me. Now I will say that there are people who will come into your life that will be able to inspire you, spark interest, get you motivated, and get you fired up. Ultimately it will come down to one person, and you probably already know who that is.You are the only one who will be able to get you results, and you're the only one who can help yourself. I'm not just going to leave you with that and say, okay, there's the episode. So go on now and love yourself and tell yourself to help yourself, and I'm not going to do that. 

Welcome to another Friday Jam session. Today's topic is "The SECRET To Managing Multiple Niche Properties" You may be asking yourself, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. We will be talking about something that I get asked quite a bit. Building more than one niche property is exciting.Common questions are: Should I start more than one of these niche properties? How do you manage all of them?What things do I need to be aware of when building more than one?What does it look like? Is it a good idea to do that? Is it like real estate?You build one of these out, generating a thousand dollars a month of passive revenue. Learn how by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Today, we will discuss my new strategy to find keyword clusters that make ranking content easy. I'll give you guys the backstory on it. We will be digging into this new strategy, and I think it will speed up the process of ranking for keywords. Now, if you're listening and you're brand new and are wondering about what is building niche properties or my book, "The six Figure Website Method," is.I would recommend you get a copy of that. And you can do that by heading over to the6figurewebsite.com. We got some bonuses, and you can get them for under five bucks. So let's dig in here and learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

How to overcome and avoid business burnout. The first thing that I do is dedicate an hour. Sit down with a pad and paper. Writing everything down. You might even want to do a little drawing. You might even want to put your business in the center in a square box and start putting everything around the business you are working on. Examples:Answer emails. Put a tick, tack up. Put a Facebook post up. Do my Pinterest. Building an email listYou want to put every single thing down. Learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome to another Friday Jam session. Today's topic is, "My Website Is STUCK at 700 Monthly Visitors (WHY?)" You may be asking yourself, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. In today's episode, we will be talking about a question that came up in one of our past coffee talks. My website is stuck at 700 monthly visitors. Why? Should I be concerned? What can I do about it? Is something broken? I think it's a great question because it leads to the other question that many people ask. When I hit a plateau, how do I get through the plateau? You need to keep putting in the work and will to plateau with niche properties. You will learn more on this topic by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Today, I've got a special guest, an interview that I'm doing with Adam Smith from niche website builders. I'm using for my $9,000 case study my niche property. We have content that's being published, and we're going to go over what it looks like in its current state. Where do we see it going, and what are the next things we should be doing. Is there anything else that I'm missing that we should be doing? Let me say that in this interview, we get into some high-level stuff. You will learn more on this topic by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Today's topic that I think is important is choosing one target per week. Doing this can have massive rewards and really can be a game-changer. I also wanted to do this because of my daughter, a beach volleyball player. She's 14 years old and wants to play at a high level in college.I have asked her after a tournament what did she learn? Take that aspect of the game. Whether serving, blocking, etc., your week's objective is to pick one and practice that. You and I are building businesses and talking about niche properties. There are many different things we could be doing. Pick our niche. Find our keywords. Do keyword research. Create content. Learn more about optimizing the content. Take old content, and we want to make it rank better. Try different monetization strategies. Build an email list.Build a digital product. You will learn more on this topic by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! Watch This VideoThanks For Tuning in!If you found today's show to be valuable, please share it. Please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.Finally, don't neglect to subscribe to the show on your preferred app."Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand"! Helpful LinksTake Action Crew and Coffee Talk: https://learn.brandcreators.com/take-action-crewPlaybook: https://learn.brandcreators.com/brand-creators-playbookChecklist: https://brandcreators.com/checklistBrand Creators Event: Grab Your BAL Recording HEREEmail List Workshop – https://learn.brandcreators.com/email-workshop-sales-pageDigital Product Creation Fast Track – https://learn.brandcreators.com/offers/Zo37wCyz/checkoutNiche Finder Fast Track Workshop: https://brandcreators.com/NFW-Enroll

Welcome to another Friday Jam session. Today's topic is, "Niche Property Building Questions (Recent Coaching Call )" So, today you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. This will be a good one because I get this question a lot and I think it's also something that we've been doing whenever we're trying to make something happen. We want to look at statistics, and we want to look at stats. We want to open up our dashboard and refresh it all the time. Let's say you're doing a lot of Amazon selling and have the Amazon app on your phone. Every five seconds, you're swiping to any new sales. I had to get that off of my phone because it was distracting me, but we do want to know, are we making any progress? So that's what we're going to be talking about here today, and what's the best way to check my Google rankings. You will learn more on this topic by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Today, I want to talk about my new book, 'The 6 Figure Website Method'.Many people don't know me and may not have listened to my Rock Your Brand podcast. Many have no idea what a niche property is or how to build one. Hence, we decided to create a book that will walk you through exactly what it is. What it's for and how to build one, plus all of the different things you can do with it. So the title of this book, and I'll explain why I decided to name it 'The 6 Figure Website Method'.You will learn more about this topic by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome back to another Monday mindset. Today's topic is hard work pays off.It's Monday and we've got a new week ahead of us and I want to share something that I think will help you move your business forward. So, if you are struggling and even if you're not struggling right now, believe me, you will. You're an entrepreneur, and you will struggle. It's part of the game and it's okay. So in this episode, I want to prove to you to keep how hard work pays off. You will learn more about this topic by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome to another Friday Jam session. Today's topic is "WHY I'm NOT Using AI (Artificial Intelligence) Written Content For My Niche Properties." So, today you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. Today, I'm going to share why I'm not using AI (Artificial Intelligence) written content for my niche properties. Will I use it in the future? Maybe because I will never say never! The benefits aren't there yet for me. Google just came out and stated it could be against terms of service. So I will share that article with you and some things that were said about it.You can choose what you want to do, but yeah, that's what I want to talk about here and dig in and jam about this whole AI thing. You can find out more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

We will be talking about five huge opportunities for niche property builders that no one talks about, and I'm going to fix that today on this podcast. We're going to talk about it because once you get the one thing that I'm going to share with you. Once you get it, start using and doing it, then other opportunities will become available to you. Here is where we talk about building brands. It could be a niche property that starts as a website with content that gets traffic.Next, we turn on ads and monetize them. It can also lead to a full-fledged brand that sells products, physical products, digital products doesn't matter, build an email list, etc. So that's what we talk about here on the show, but I just wanted to let you know that you're in the right place to start learning about digital real estate.You can find out more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome back to another Monday mindset. I want to talk about how to figure out your next move for growth for your growth. Everyone is working on something different, and I am no different.I consider these as similar projects, and we need to figure out what to do next.Often, people get overwhelmed because they try to attack the entire project. They try to map everything out and then do it all. We can't do that, and we get overwhelmed. Then we end up doing nothing. We start doing research or learning about something that we don't have to do yet, and it's not in the next move.So that's what we need to figure out. I want to give you some things to think about and some questions to ask yourself.You can find out more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome to another Friday Jam session. Today's topic is, "Why Your Content Might Not Be Getting Traffic?" So, today you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to https://takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. Now for the question: why your niche property content might not be getting traffic. It's a question that came upon one of our recent Brand Creators Academy private calls that we do every other week.It came up because we were doing some website reviews while looking at published content. The first thing we look at is the questions and the topics being answered. If you switch your thinking about how you're writing or coming up with ideas, it always has to start with search content. I've talked about this before. I will give you an example of what it looks like to write a good post. One that is not optimized for search. Learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome back to another episode of the rock your brand podcast. Today I'll talk about how one of my niche properties is on its way to becoming a six-figure website. I started it just about three years ago, and it was started as a complete case study had no idea where it would go. It ended up being the one that we share inside of brand creators academy. It's one in which we show our analytics and what we're doing to grow it. It has been just a passive thing where I did not want it, and I did not want to write any of the content, and I wanted it to be totally automated. I wanted it to be a test project and something that I wanted to get to a thousand dollars a month. I didn't know how long it would take, but I also wanted to be able to sell it in the future, which I'm not sure when that will be. It could be next year, and it could be in five years. It's kind of like a piece of rental property. And it also allowed me to see that this type of property is very valuable right now. Learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

How do you stay motivated when you do not see the results? Welcome back to another Monday Mindset. Today I want to talk about something that I think will benefit you.It's something that I have struggled with and still do, to be honest. Hopefully, I will help you because I've been down this road a few times. These are the things that I'm currently doing to help myself with this.How do you stay motivated when results are not existent yet? They're not there or are just slow.What do we do? How do we stay motivated? Because in the beginning, we're all, we're all excited. Oh, I can't wait to do this. I'm going to build our niche property, and it's going to be a rental property, and I'm going to have digital real estate. Eventually, I'm going to sell it for, you know, five figures or six figures, maybe even seven figures. Learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome to another Friday Jam session. Today's topic is, "Should I turn a niche property into a brand?" So, today you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to https://takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. So, the topic of this episode is Should I turn a niche property into a brand? Now some of you might be asking yourself whether a niche property is a brand. Why isn't a niche property considered a brand? What's the difference. A conversation came up recently where I was talking to a future guest on the podcast. We were doing a pre-interview to get to know each other better. I wanted to know what he did. He focuses on people who are getting traffic and aren't underutilizing the traffic and let's put it that way.He helps them build out sites that have more revenue streams. So we went through the niche properties that I'm currently building, and we started to drill into one of those. I am interested in potentially turning that into more of a brandI recently taught a web class where I showed my last e-commerce brand map of everything that we were doing. Learn more by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

I will be sharing with you a niche property that is being sold for $120K and why I would not buy it. I'm going to give you the reasons, and I'm going to break them down.We do this inside of our brand creators academy and we call this our Niche Properties Insider. Here go through the analytics and look at it as if we were to buy it. What would we do with it, and how would we grow it? Then we give it a 90-day blueprint.If you want more information about our brand creators academy, you can go to BrandCreators.com/join. Next, I'm going to be sharing my screen. So if you're listening to this, you're not going to be able to see it, and you should probably watch this episode below. Enjoy, and let's CRUSH YOUR WEEK! 

Welcome back to another Monday mindset. It's the start of a new week, and some people can get upset that it's Monday. I remember years ago being in school and having to go back to school on a Sunday night, and I would say geez, I have to go back to school tomorrow. Today,  Mondays are just the same day for me, and it has been Like that for years. Mondays are the same as a Friday or a Saturday when you work for yourself. I often like to leave the weekend open for family stuff, but I still do some work on some weekends. And I did some work this past weekend for about an hour.I'll explain here how this Monday mindset goes with that. There's a little story behind it. We need to do stuff sometimes that well that we don't necessarily want to do because we are committed, and this is going to go well with my topic today for our Monday mindset.There are two reasons why you're not getting results, and I will give you the fix. Watch this episode below or listen to it above for a complete description. Enjoy, and let's CRUSH YOUR WEEK! 

Welcome to another Friday Jam session. Today's topic is, "Niche Property Building Questions (Recent Coaching Call )" So, today you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to https://takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. Welcome to this Friday's jam session. In this episode, I will be talking about the steps and math to build a 6 figure website. This is also known as niche properties or digital real estate. I will be breaking it down in this jam session. So, what are the steps and the math to building a six-figure website?What is a niche property is or digital real estate

In this episode, I will be sharing what I'm calling the digital real estate blueprint. I'll be breaking this down if you're brand new to the show and don't know what digital real estate is.You're going to want to pay attention because this might open your eyes to something you have not yet considered. I have stumbled on this whole digital real estate idea and have been focusing on it for the past two and a half years.I'm going to be breaking down, but before I do, you can go to brandcreators.com/blueprint and grab a copy. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

What Mindset Advice Kerri Walsh Jennings Just Gave My 14-Year-Old DaughterWelcome back to another Monday mindset. I want to thank you so much for showing up and hanging out. Today I have a cool story that I want to share with you. Also something I think that will benefit you. This is a story about the mindset of an Olympic gold medalist. She had shared some advice with my daughter directly. Her name is Kerri Walsh-Jennings. I know she has three gold medals, and I think she has one bronze, too, for 4 in all. Three golds beach volleyball is incredible. We were able to get on a one-on-one zoom call with Kerri for 30 minutes.Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

Welcome to another Friday Jam session. Today's topic is, "Should I Build A Niche Property Website For An Ecommerce Brand?" You might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to https://takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam.Today's question is should I build a niche property as an e-commerce brand? It's a great question, and it's something that I don't speak about a lot. I should better express that these niche properties serve many different purposes and can be used for multiple things.A niche property is a website that gets traffic in a specific market in a particular niche. And we turn on an ad network, and then we get paid rent checks to allow those ads to be placed on our website. We can also promote affiliate products. We can also promote our products. We can also rent out our banner space to other private businesses or brands that have products that support our content. So there's a lot that we can do with that niche property. Okay. So let's dig in here to this question.Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

Many people don't talk about the pros and cons of digital real estate and short-term rental properties. Here I'll be talking about some short-term rental properties. Also, I will be talking about the pros and cons of digital real estate and traditional real estate. I'm going to be diving into some short-term rental stuff because I own some, but also, it's a hot topic right now.Many people want to get into a short-term rental. There are some cons right now, but there are many more pros, and I'll talk about that.Should you consider getting into Airbnb or VRBO like any of those marketplaces. They are short-term rentals. Well, I will give you my pros and cons to that model.I'll talk about the long-term rental, but more importantly, I'd like to talk about digital real estate. 

The title of this Monday mindset is to focus on playing the long game, and you will be rewarded. We will be talking about something that will help you in niche properties and whatever business you might pursue.I know it, and I can almost guarantee it if you adopt this thinking. It is a shift in how we think we all know it, but we don't embrace it. If you understand its mechanics and why it matters, you might consider doing it.What I'm getting at here is focusing on playing the long game. Long-term thinking and I promise you this. You will be rewarded if you adopt this whole long game or long-term thinking. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

Ok, let's dive into today's episode. We will be talking about something that I think many people don't even realize they can do. They would love to be able to build a business or a niche property around something they're passionate about.The question that we're going to be answering today is, can I build my niche property around my hobby? I'm going to share a couple of stories with you because we have done this. I say we, my wife and I, have done this in, around one of her hobbies. And then I've developed my hobby and my passion. That then turned into several other businesses. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK!

In this episode, I will share how one niche property, "side hustle," turned into $58,000. Welcome back to another podcast episode, another coffee talk. Whether you are watching this or listening to this, we will hit on many different areas of building niche properties.What people are thinking to themselves: Do I have enough timeI don't know if my niche is right for meWill I be able to dedicate all of the time that's necessary to doing thisI'm impatient and not sure that I want to wait that long Like all of those things, if that's you, you're going to want to pay attention here because this one here might motivate you,inspire you, and allow you to see what is possible. I will explain more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

I want to share something that I think will help you if you are going through this right now. That is, how do we prevent burnout? This happens to so many entrepreneurs, and I know it firsthand because it's happened to me several times. When I start to see it, I have to pull back a little bit and reevaluate. I will give you some things that I want you to consider to have a well-balanced life. I will explain more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

Welcome to another Friday Jam session. Today's topic is, "How Important Are Internal Links For My Website?" So, today you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to https://takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. Today, we're going to be talking about a question that came up in one of our past coffee talks concerning internal links. Are they important? They are important but for not the reason that many people think.Even if you're listening to this and you're not building a niche property yet, I will explain. Hang tight here because I think you should understand the workings of building a niche property. If you are listening, then that must mean that you are probably interested, or you are building one now. So let's jump into it. I will elaborate more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

This is episode 2013 and I have a special guest. Someone that I've been a fan of for a long time.I read his first book, Traction. An eye-opener for an entrepreneur or someone building a niche property. It applied to me at the time and still does. He has a new book out, Entrepreneurial Leap, which is an exciting topic for many people.Are you an entrepreneur? Well, he's been out there doing it for a while. His name is Gino Wickman. If you're at all in the entrepreneurial space, you've probably heard of him. If you haven't, well, you will hear about him today. We're going to be going through this whole process of identifying within yourself.What type of entrepreneur are you? Are you even cut out for it? Should you take the entrepreneurial leap? That is what his newest book is all about. I can't wait to share it with you, and I will explain more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

Welcome back to another Monday mindset. Today, we will kick things off with something that holds a lot of people back. It's something that could prevent you from ever getting started or growing and getting results. We are overthinking things that do not have to be thought about in-depth. Often, what's happening is we're getting stuck in things that we shouldn't be getting stuck on. One of the reasons most likely is that you're a warrior. What-if you run down that road, and there are just too many what-ifs. Then what happens is you start putting all these roadblocks in front of you that might not ever happen. So that's one side of it. But it's just a protective thing that we have a lot of times. I will elaborate more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

What we're going to do is talk about something that I just went over with one of my students, one of my coaching calls, and that is, should I skip this niche?And it's a great question because some of you may be thinking I would love to build a niche property around this niche. I'm not sure if I should, because well, not even if there's enough traffic there, it just might be harder to create a niche property in. It might take longer, and it might be harder to create content, all of those things.Let's say that you are passionate about a niche and maybe thinking of doing a niche property. We have to start thinking to ourselves, what does that look like for us to build this thing?So that's what we will discuss here on this Friday jam session. I will elaborate more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

I will be sharing with you our accidental 3rd case study update.I want to update you because we are crossing 8,000 page views in 30 days on a site we forgot that we started. It is doing well and growing month over month, with over 30% growth. So really excited to see where this goes over the next few months.I wanted to give you guys the update, the play-by-play, and the backstory, and I will elaborate more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK

After talking to so many people and seeing a common thread here, I learned. So that's where I'm coming up with this 70/30 mix that increases results and growth. I'm talking about 70% of your time should be working on things that can create a result. So I'll give you an example that everyone can understand. We can read a book about getting in shape, but if we don't get in the gym, we never will get that result. Reading it doesn't translate into running on the treadmill, walking, and lifting weights. I will elaborate more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

Welcome to another Friday Jam session. Today's question is, "When should I edit old content to improve traffic from Google?" Now you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to https://takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. I recently was asked some questions in one of my private coaching calls about building a niche property.There is one thing I do want to say here, and there are 11 questions I'm going to go through. Some of these will be very, very quick answers and others I will go into a little bit more detail.These are questions presented to me by someone who booked a half-hour coaching call.He had all these questions concerning his niche properties.I will elaborate more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

Today, I want to cover for you and go over five tips for hiring a content writer and where to find them. Whenever you're building a niche property, you want to build a website with content. Whether you're writing the content, yourself or hire it out. So the question is, where do I find good writers? So today, what I want to cover for you and go over are five tips for hiring a content writer and where to find them.So let's dig in. What are the five tips? I will elaborate more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

Welcome back to another Monday mindset. Today we're going to talk about three different areas of creating and focusing on assets.That can be a complete game-changer. This goes for everything in life. I recently had a conversation with my wife's cousin's daughter. We were talking in general about life and why it's so important to create something that can continually benefit you.How do I go out there? How do I, how do I create a service for someone? How do I help someone with one problem? Let's say you have a pest control business. Customers come in once a month to have pests in their houses treated. It could be a pool company, and they come out and service your pool. It's one-to-one a lot of times, which is great. I like to look at how we create something that can keep on giving, day after day, week after week, and year after year. For all of you who have been listening for any time, you know, I talk about evergreen assets or niche properties, meaning that they don't go, they don't go stale. I will elaborate more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome to another Friday Jam session. Today's question is, "When should I edit old content to improve traffic from Google?" Now you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to https://takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. Today, we will be talking about two niches to avoid and why. I recently did a coaching call with a gentleman. He wanted to dig into four different niches, and he wanted my opinion. He wanted me to help him narrow it down and validate it. The validation part was pretty easy. We validated them after we narrowed it down to two different niches. We removed two because I want to avoid those two. I'm going to share those with you. And once we got it to where we are down to two, I was able to validate it within 15 minutes. Now he's off to the races and ready to start building his niche properties. So let's kind of dig in here. 

Let's talk about deadlines. If you are not using deadlines in your life, you are missing out on massive results in your business.I've noticed this for years when I figured out that deadlines are a huge motivator. They're a massive boost in sales a reason to do something right. A deadline works for you if you are trying to get stuff done. So I'm going to give you a couple of different examples here.We will talk about why they're so crucial with deadlines. I recently used this for one of our new training, our keyword goldmine, and I will give you the backstory on how I thought through this process. I will talk about the productivity side of deadlines and how I also use that to help me get stuff done.So that's what we will be talking about in this episode, and I will elaborate more. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK

I want to talk about something that we all experience and it's something that could hold us back. It could also play with our minds because we have these voices in our head that keep going over what we're mainly focusing on. Life sometimes gets in the way, and we have to deal with these things. These life interruptions can pull us off of what we're supposed to be focusing on.We feel like we're just stuck because we don't want to move forward until we take care of this problem. It was scary when I pivoted from the Amazing Seller to Niche Properties.I was doing that pivot. That was a big deal because I knew that if I stayed on the Amazon train, I was still selling e-commerce stuff and, you know, products and all that stuff.So I was teaching it. I started to get out of that, and I got more into this space that I'm at now, which is this niche property.I will elaborate more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Today, I am fired up because we will be talking about something super important. Those are the three big keyword mistakes to avoid.I see these happening over and over and over again. Today, you're going to be able to avoid these and know what exactly you're supposed to be focusing on. I recently did some private coaching calls. I spend a good portion of these coaching calls just opening up my laptop and sharing my screen, and I drill into their niche with some keyword research.One of the big mistakes that people are making is a big one. I will elaborate more in this episode. Watch this episode below or listen to it above.

Today, we will be talking about how one keyword generated 1,734 website visitors in 30 days. Now that doesn't mean that I wrote the piece of content, and it got ranked in 30 days.In this podcast, I have my screen up right now. So you can see that is, that is the graph. That's in the Google analytics for this one niche property. Now, the crazy thing is this same strategy that I happened to have stumbled upon.I'm now using it across all of our niche properties. I'm going to share how you can use this same strategy.I will elaborate more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome back to another Monday mindset. And today, depending on when you're listening to this, we are still early in 2022. Some of you may still be excited because your goals are still there in front of you.Maybe you're hitting the gym You're on that dietMaybe you're journaling moreYou're doing something that you set out to do, and you're still doing it. That is phenomenal, but a few of us fall off the rails. I've done it at times. So I just wanted to throw that out there before we even get into today's episode.This is what we're going to talk about, the double down and focus method, and how it works. 

Welcome to another Friday Jam session. Today's question is, "When and How Do I Increase Traffic From OLD Content?" Now you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to https://takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. I've had several coaching calls over the past few weeks. A recent coaching call that I did with one of our BCA members. We talked specifically about running some experiments and tests to increase the traffic to older content. What happens here is a lot of people will start creating content. They're building a niche property, and we all know that content is what drives the traffic. We want to create content. Now what happens is it's kind of like you're cooking something. You start to poke at it a little bit too soon. You don't let it cook long enough because you're a little impatient. You screw it up.How would it have been if I would've just left it in a little bit longer?I will elaborate more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Today, we will be talking about my Keyword Gold Mine Method that I think anyone who is building a niche property is focusing on most of the time. And that is good, old-fashioned keyword research. Keyword research is something that you will be doing for a long time. Once we get everything built, it comes down to coming up with more content ideas from good keywords.Then, writing the content publishing, optimizing, and then rinsing and repeating. Basically, that is everything that it takes to build a niche property. Building your niche property: Validating our nicheCreating our name for your niche properties Buying a domain name Create your website.Install WordPressI'll be sharing this with you today. I outlined this for an upcoming training that I will be teaching in Brand Creator's Academy.I will elaborate more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Today, we will be talking about something that I think is extremely important, extremely undervalued, and not talked about enough. So what is the one big thing that can help us achieve success, guaranteed? What is that? Is there, is there such a thing?I believe there is now. Is it easy to achieve this that's debatable? Is it possible? Absolutely. We all have the power to achieve anything that we set our minds to. And that's the keyword there, setting our mind to it and then executing on that. So today I wanted to discuss this because I think it's important.I will elaborate more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

It's been a great week, and one of the reasons it's been a great week is because I made a decision.I'm going to share with you today is a decision I made to invest $5,000 into a niche property that is starting to show signs of growing.I will double down on that one property I'll talk more about later. And I'll share with you what that looks like.It's going to be a 90-day plan. Chris Shaffer and I had discussed this a week or so ago. We had an office hours call, and then we talked about our niche properties insider. This newsletter is a brand new thing that we're doing inside our academy. Where we take a site, and we break it down. 

Today, I will share something about building these niche properties works. We have to always focus on the key because this drives it and drives any business. If you can get traffic and more eyeballs, things become exciting and much easier. That's all that we have to focus on. I'm going to share with you today is what's happening on a newer site of ours. The one that we had started building consistently in the last five or six months. I'll give you the backstory on it here. The exciting thing is that it's starting to take off and get some momentum. We are up 97%, and I'll give you the exact numbers. I will elaborate more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Perfectionism is something that I know many people suffer from, and we must end it today. I know this because I get many emails about this from many of my listeners.People that are subscribed to my email list will let me know. Some say that they get stuck because they overanalyze things. Some want to make sure that everything is perfect before publishing a blog post. Feeling like this is normal!I want to bring that to the surface because I think we're a perfectionist if we acknowledge it. We know we've got a problem. I will elaborate more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Today question: Can broad niches work and still make money. Can we go broader than just getting really, really niche? And I've got some examples I want to share with you, but the short answer is simply, yeah, it can, it can work. And there's actually an example that I stumbled on and I'll actually share an example with you in some sub niches and how you can go broader,but then narrow it down and all that stuff. But this all happened as we were doing our, our newest, actually our very first niche properties, insider it's volume one, we're calling it because we're going to do one of these every single month inside of our brand creators academy. And we did our first ever one. And the first one that we did is a,basically a niche that's very, very broad and very scattered in, not perfect. And the content was just okay, but it was getting over 35,000 visits per month making about $1,500, actually a little bit more each and every month. And there was a lot of things that were well brought to my attention that, wow, I guess you could go broad if you want to.

Today I am releasing our new niche properties insider. If you're listening to this on the podcast, it has already been released.Now, if you are inside our brand creators academy, you get access to it absolutely free. It's not available to the public, but I will share exactly what it is and how it can help you.I'm also going to talk about what we're looking at. So whether you did join BCA or not, you didn't have access to what we've been doing in our niche properties insider. I'll tell you why you should also be doing this? Because really what it is. I'll get into what it is here in a second. But what it really is, is a way for you to be able to learn from other sites that are doing well, and you can pick up some clues.

Today I want to talk about how we can welcome 2022 and stay positive throughout the entire year. Plus, I will give you an exercise that I would love for you to do. Something that you're going to be able to reflect on.And be the driver for everything that you do for the entire year. That's what I want to give you today in this Monday mindset. First off, let's talk about the big thing that everyone talks about. That is goal setting. I'm not going to make this entire session a goal-setting episode. We've done some of them in the past and want to bring it up because it's important. We need a target. When we have that target, we know where to start, and then we also know how to keep ourselves going and keep ourselves motivated.

Welcome to another Friday Jam session. Today's question is, "When should I edit old content to improve traffic from Google?" Now you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to https://takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. Today's question is very common and really good. And that is how frequently we should be posting content on our website or our niche property?It's a great question. And I'm going to give you my thoughts on it, and I'm going to give you what we do. It might surprise you because many people think it should be written in a certain way.I don't think it should, and I think it should be written this way. At least that's what we're doing, and we're seeing some pretty good results from it. So let's kind of dig in. We're looking at creating content, and the purpose of creating content is to get traffic. All of this is discussed more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Today I'm excited because we will talk about finding keyword veins that produce traffic.If you guys have been listening to the podcast for any time, you might be watching one of those right now. You probably know that I'm a pretty big gold rush fan. A lot of what they do is a lot like business. And it's a lot of research before you do the digging. This is why I love going after keyword veins. We're going to do some research, and we will find these categories or these sub-niches. And then we're going to do a little test.All of this is discussed more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Today, I'll share a 3 step magic formula to becoming successful in this Monday's mindset. We'll be talking about something I think is essential. Real simple to do and to implement.We are into the new year when this airs in 2022. We have some goals that we're setting for ourselves, but now we have to think to ourselves: How do we get there? How do we obtain those goals?Most importantly, how do we achieve them? This formula will get the results that you're looking for. Who wouldn't want that kind of magic formula? So if you do implement this, you can increase your chances for success compounds on itself. But that's what I'm going to be talking about today on this Monday mindset.So kick off your week and year with an action that you can do. You can start getting some results. Hopefully quicker and sooner than later. So what is the magic formula to becoming successful?

Welcome to another Friday Jam session. Today's question is, "What is the Inner-linking Content Process To Help Rank In Google?" Now you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to https://takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend.So please sit back, relax and let's jam. Today's topic for this jam session is understanding interlinking your content to help rank in Google. Interlinking isn't talked about much because they don't think it's important and doesn't do anything.What I want to do is break it down for you. I also want to talk about how it works and when to start. I want to give you an advanced strategy for some of the existing content that you're already getting backlinks.How you can benefit from these existing backlinks and where you can direct them. So let's just kind of dig in and show how it works? All of this is discussed more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Today's podcast is about the 3 mistakes product owners are making and how to fix it. First is not creating content at all. All they're doing is trying to figure out the next strategy to sell more products. Now, I'm not saying that we should not focus on how to sell our products. How do we, how do we sell our products? Do we go to our Amazon listing? And do we tweak our images? Yeah, you should. Do we look at our conversion rate on a landing page? Yup. We should do that too. Do we look at our email sequence and see if it's emailing people to remind them? Sure. It would help if you did all that stuff. But that isn't necessarily going to get you more traffic, and that's more of a conversion. 

So today, I'm going to share something that I think will help you every week, every day. If you adopt this mindset, and if you take this to heart. I'm going to share a little story and how it was introduced to me. Why it makes a lot of sense and will help you in all walks of life. This isn't just about business. Even though you're listening to this and thinking it's a business podcast kind of thing. I usually relate everything I do to business because there are many parallels. There are so many things that have like qualities. I always look at this as like we're playing a game, and life is kind of like playing a game. Are you going to win or lose? Why is losing necessarily, right? Like what is failing? Like many people say, oh, I'm afraid I'm going to fail. I want to share with you how we can continue. Even if we feel we're not getting results or just not feeling like doing anything. The voice in my head says that this thing isn't going to work. I've been doing this. I do not see any movement, nor do I see any traffic. I'm not seeing the monetization.

Welcome to another Friday Jam session. Today's question is, "When should I edit old content to improve traffic from Google?" Now you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to https://takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam.Welcome back to another Friday jam session. And we are going to be discussing something today that many people get hung up with.And I'm going to give you a very, very simple and free solution. It is what we use on our niche properties. That is what lumber do you use for your niche properties? There are so many different themes, and I'm going to give you the one I like and why I like it.So, if you want to get started, it's free, so why not use it? That's what we're going to discuss now. All of this is discussed more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

In Today's episode, you will be inspired, motivated by numbers, sheer numbers. That's what we're going to be talking about.We will be talking about something that I found when I was doing a niche property web class. As I was preparing for it, I was doing, what I call, niche hacking.  I go and find sites that are being sold. And I explore that niche. What it allows me to do is also allows me to peek inside a niche and inside a site and see how it's built. I want to see what kind of content is there, seeing if there are some ideas I can get for my content. I want to see what that niche is paying? 

Welcome back to another Monday mindset. Today's episode will be very powerful when you put it to good use. What we're talking about here are dreams. We're talking more importantly about how to make them come true. I don't mean wishing for something, and magically it appears. I found a Google extension that inspires me every day. A motivational quote appears on my screen throughout the day, and I'll talk more about it in this episode.

Welcome to another Friday Jam session. Today's question is, "When should I edit old content to improve traffic from Google?" Now you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to https://takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam.So what we are going to be talking about today is what ad network pays the most for blog content. I'm calling it blog content for content in general because that's what we kind of all know about. You know what it is. I will discuss three different ones that I've tested myself, and there are different thresholds or levels of acceptance. So what is the best-paying ad network out there for content? Well, it depends. You may have never heard of any of these.All of this is discussed more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Today, we will be talking about the three-hour niche property work week. What does that exactly mean? What does it look like? We're going to be talking about how myself and others are utilizing something powerful, which allows you to get a lot of work done in three hours.And that's all that it will take to build out one of these niche properties and then consistently grow it. I have three that we're posting about five pieces of content per week. I have another one that we're soon adding two pieces of content per week.And then I have another one that we will be letting sit for about 30 days before adding more content. So right now, we've got four actively going, three of them getting five pieces of content per week. How am I be able to do that?How am I able to do that work in only three hours. Okay. Now I will give you two different examples, and I'll explain why.All of this is discussed more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome back to another Monday mindset today. I'm going to be sharing the trick to staying motivated with you because I know that sometimes we lose it. We lose motivation. Been there, done that. And at times, I still do. This goes in all areas of our life. Motivation doesn't just mean building a business or niche properties.It can involve our health, our fitness, or a hobby. Let's say we're trying to learn how to play guitar. We're just frustrated because we can't learn as fast as we'd like to learn. We need to keep the motivation. We need to keep the fire burning, and we need to stay motivated. It's not always easy. I do two things that you can do to help in this. If you start feeling that you are slipping, you need to make sure that you look back at this and say, hey, am I doing these two things? All of this is discussed more in this episode. Watch this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Welcome to another Friday Jam session. Today's question is, "When should I edit old content to improve traffic from Google?" Now you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to https://takeactioncrew.com. It's totally free. We do this every single Friday. What you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. In today's jam session, a question comes up a lot. Should I Add Affiliate Product Links To My New Site?Whenever we build out our niche properties and start putting relatively new content, we want to know when to start adding affiliate links to our content? Sometimes you will start adding content. It would be best if you didn't focus on affiliate products yet. I'll explain what that looks like later, and I'm also going to give you what you should be doing for your first six months anyway. So let's just kind of dig in. Let's say, for example. You're starting a brand new niche property, and let's say that you're through the niche validation process. Let's say that you've identified a niche, and you've validated that it's got good traffic, that it's got good numbers as far as monetization.ors.com/NFW-Enroll

Today I will be sharing how to niche hack and start earning faster with you. This process can increase niche property building, and this is something that I am doing. Al the gurus are saying, here's the secret. It's something that I stumbled on that I've been doing more and more and more now. The cool thing is you're learning from looking at other niche properties to see what's working. There's a way that we can do this now, and we can pull back the curtain and see inside of one of these niche properties to see their traffic.

Welcome back to another Monday mindset today. We're going to talk about thinking about the year ahead and then plan for it. How do we do that? I'm going to give you a little bit of homework to do. You can sit down and plan it out.There are a couple of questions that you have to ask yourself to plan it out. I will also share a story with you that I think will tie this all together to adapt this to any part of our lives and not just business.

How Long Before Google Indexing My Content? Jam Session

Roadmap To Build and Sell A Niche Property for $50k

Become Your Own Success Coach (Monday Mindset)

3 Reasons Why I LOVE Creating Evergreen Content – Jam Session

Discovering Your Hidden CONTENT Growth Numbers For Blog Posts 

Welcome back to another Monday mindset. Today we're going to talk about tough love because it is time to level up your game. It's time to stop procrastinating. Stop trying to make things perfect so you can get in the game. So the time of this recording, we are getting ready to do our seven-day content creation challenge. And if you're listening to this after the fact, you can still go to launchyourcontent.com. It won't be live at that time as far as going through it live. But the training is still there to go through if you are interested. I know that sometimes we need people in our lives who will say, listen, I'll walk with you through this process. I'll go to the gym with you. I'll get you rolling. All of this is discussed more in this episode. Watch this episode below or listen to it above.

Today, what I will be covering here are 3 content creation mistakes and what not to do but what to do to correct this. A couple of these are pretty obvious, pretty easy to fix, but many people don't. I'm going to give you a bonus tip. This one here will be a checklist that you can take notes and use to create better content. That will also here get more eyeballs on it because you'll be showing up in Google search.What we're trying to do here is create our content, post it and get it indexed. Have people find it and come over to our website right into our niche property. So if you are like me and need help creating content, you might want to go through our seven-day content creation challenge. I would recommend heading on over to launchyourcontent.com. I would definitely, definitely recommend that because you're going to watch us create a piece of content from scratch.

Today, what I will be covering here are 3 content creation mistakes and what not to do but what to do to correct this. A couple of these are pretty obvious, pretty easy to fix, but many people don't. I'm going to give you a bonus tip. This one here will be a checklist that you can take notes and use to create better content. That will also here get more eyeballs on it because you'll be showing up in Google search.What we're trying to do here is create our content, post it and get it indexed. Have people find it and come over to our website right into our niche property. So if you are like me and need help creating content, you might want to go through our seven-day content creation challenge. I would recommend heading on over to launchyourcontent.com. I would definitely, definitely recommend that because you're going to watch us create a piece of content from scratch.

Welcome back to another Monday mindset. We are in November. We're in the fourth quarter, depending on when you're listening to this.Today what I want to talk about here on our Monday mindset is how we can force ourselves to be very, very effective with our time. We all have a limited amount of time. Let us say you're working a nine to five or a J O B. You probably have a few hours that you have to report to work. So how do we set ourselves up for success when we're sitting down doing our J.O.B.? What I've found is doing somewhat of a seven-day sprint. This, to me, has always allowed me to get more done.So what we need to do is identify what the target is? Next, we're going to break it down for seven days, and we're going to show up every single day. Why is this so effective? Let me explain.

Welcome to this Friday's jam session. Now you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew. How do you do that? Head on over to https://takeactioncrew.com. It's totally free. We do this every single Friday. What you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. Welcome back to another Friday jam session. We're going to talk about one of my favorite topics, and that is content creation.I will recap a recent coaching call, a hot seat session that we did for one of our members inside of brand creators academy. Two days ago, we jumped on, and we spent about an hour and a half going through his business—some of the obstacles that he was finding hard to maneuver around. I went ahead and got him past that. I want to share with you what that was because a lot of you, not all of you, are struggling with content creation. I will say this content creation, and publishing content is probably one of the number one things that you should be focusing on with a niche property. Keyword research is critical, but we get stuck there sometimes. In order for it to pay off, we need to click publish. If we don't, we're not going to have a chance to rank, getting traffic from Google. So we need to understand that it's a huge component to building out our niche property because we get traffic. If we only have one piece of content or two pieces of content out there, what type of traffic can you expect? I will try to give you a play-by-play as I'm walking through it. I am going to be sharing my screen. 

I just got back from upstate New York, visited some friends and family.I'm recharged. I'm ready to go. We are in the fourth quarter right now. In the e-commerce world, it used to be a little bit different. We're always trying to get those sales quick before the end of the year. We know people are in that buying stage. When you have a niche property, your traffic is going to increase depending on if its seasonality. You don't have to high pressure on yourself. Like getting out there and sell, sell, sell, which is somewhat pleasant. We did see higher earnings on our ad networks and affiliate products. We did see an uptick in revenue. Today what I'm going to be sharing with you is the test results over 30 days.I talked about it here in episode 1056 on the podcast. That was how we doubled our earnings overnight. That was on a small seven-day window. I wanted to see what it would do and continue to do over the next 30 days. 

Monday mindsets are pretty important because it kicks your week off.I always like to go through this process myself because it helps me. What things allow us to keep going to keep pushing,  motivated, and inspired all of those things? What am I struggling with? What am I thinking through to make sure that I show up? Then I stay committed and motivated, and inspired. This is what I came up with. I think it does make a lot of sense.I came up with the title, the one word that creates success and freedom. I genuinely believe this. Can you guess that word? Find out the answer to this in this episode. Watch this episode below or listen to it above.

Welcome back to another Friday jam session. Today I will be talking about something that I think all we all wrestle with or experience. Is the grass greener on the other side of the fence? You've heard that before. Could we have what they have? Could we find a business that could be everything we imagine?Well, I'm here to reveal to you that for every single business that I've been involved with, whether new or old ones. There are always headaches. You need to choose what headache that you want to deal with? I'm going to talk a bit of that today in the jam session. I'm also going to be talking about passive income.

Today I am going to be talking about a huge keyword mistake and how to fix it. I discussed one of our content plans for our expired domain case study that we've been doing. For those of you that are following along, or if you want to, head on over to brandcreators.com/1K. You can follow along there get the background story on what we're doing. I had a conversation with a guy that is helping us out with this. We were talking about keywords. We were talking about long-tail keywords. There are some keywords that they wanted to write content for that might only have gotten 100 searches per month. I know from experience that we're going to get more traffic than that. I know this from the strategy that we're using. This also goes for brand new sites that we want to rank pretty quickly.  All of this is discussed more in this episode. Watch this episode below or listen to it above.

Welcome back to another Monday mindset today. We will talk about something that I really believe will help you, and that is how to create your own luck. That turns into success. How do you do that? Have you ever looked over at someone and said, man, that person has it all. We don't realize that sometimes the grass isn't always greener on the other side of the fence. We all have heard that before. We also don't know all of the things that that person has done to allow them to live the life they're living. So What I did want to share with you today because I think this is important. Especially when we're starting our week or if you're even midweek. All of this is discussed more in this episode. 

Welcome to this Friday's jam session. Now you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.  How do you do that? Head on over to https://takeactioncrew.com. It's totally free. We do this every single Friday. What you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. Welcome back to another Friday jam session. Today's topic is–Investing In Short Term Rentals and Niche Properties. What are the pros and cons of a short-term rental? Why not build a whole bunch of niche properties and be done with it?I like diversification. I like the short-term rental game because if you create an excellent experience for someone. I'll talk about what I'm looking to create an outstanding experience that people won't get in their everyday lives. Now you have to be in the right surroundings and settings. We have to survey the land when building a niche property. So let me just kind of go through the pros and cons.All of this is discussed more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

Today I am excited because I will be sharing a niche property I'm tempted to buy at $67k. I stumbled upon this doing my weekly research.I was looking around the online neighborhood to see if there's anything out there for sale. Something that I might want to entertain buying. I wanted to get good Intel and understand the different markets that might be available to invest in. I always learn something every single time that I do this. So what I wanted to do is show you what that looks like. I'm going to share my screen. 

Welcome back to another Monday mindset. Most of us have all fallen into this trap or this learning curse. When you're interested in something, suppose something is going to better your life. In that case, if something is exciting to you, whether it's learning the guitar. Whether it's learning how to build a business online or being a better beach volleyball player. Whatever it is, you're probably excited about that one passion and want to learn all about it!There are so many resources out there nowadays that we can learn and learn and learn and learn. We love it because it's fun, but that doesn't put us into action. So if you're learning by just consuming, well, you're going to stay stuck for a very long time. I wanted to do this episode here today because I received a message from one of my students.

Welcome back to another Friday jam session. I'm excited because today, we are going to be answering a common question.Something that gets people hung up, and it doesn't allow them to move forward. It's getting stuck in choosing a niche. This was a question that came up inside of our Brand Creators Academy.Today's question is, I'm stuck in choosing my niche. Can you Help? There are three common problems, and we're going to discuss how to solve these problems and overcome them. 

In this podcast, I'm going to show you or share with you. If you're listening, you're not going to be able to see anything. You will be able to listen to what has recently happened with one of our niche properties, how we increased revenue overnight. If everything holds, it'll be a minimum of a $500 per month increase from doing nothing other than this one thing. We did not increase traffic. Traffic stays the same. The 500 will go higher if it goes up, but this is just one minor tweak with the existing traffic on this one niche property. I'm going to share that with you here today. If you are a brand new listener and don't know what niche properties are. It's a piece of digital real estate.All of this is discussed more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

We're going to talk about today on the Monday mindset is how to avoid the what if an idea trap. What if, what if this happens? What if that happens? Like we've all been there many times. It's because you're scared and afraid of failing.We're afraid of pain. That's what we're designed to do or to protect ourselves from pain. The idea trap is like, I've got all these ideas, which one do I do? Those are all very, very common. I'm want to talk about how to get through those. This came up inside of our brand creators academy, our accelerator group. This is why I wanted to address it here on this Monday mindset.All of this is discussed more in this episode. 

We're going to be talking about naming your website or your niche property. I discovered that people are still making mistakes when naming their websites. This goes back to years ago when they used to name their websitesbecause they thought it would help search. It was going to help to rank faster. Words we want to avoid putting in our blog name. Google has done a recent update. I'll explain what that is here in a minute, but that's what today is going to be about.

I'm going to share something that is not talked about all that much—creating a seasoned website domain with authority. There's a little strategy for doing this. Now it takes a little bit of time, but I'm going to walk you through it. There are only three steps to doing this. Now I'm doing this myself right now on a sixth niche property that we're building out.As I record this, we purchased the domain about three days ago. The seasoning of the domain is happening right now. So the minute that we purchase it, it's fresh. So whenever you hear people talk about a fresh domain, it means it's never been registered before. It's a brand new name, and Google doesn't know who it is or what it is.So what we need to do is we need to season this domain. I'm doing a case study right now on taking an expired domain, building some content on it, and seeing how much faster we can get that ball rolling. You're not always going to use an expired domain, and you might not ever use an expired domain.The cool thing is that we can get some domain authority, which will help us with our niche property. It's going to help us rank. 

Welcome back to another Monday mindset. We are going to kick this week off with something I think is very, very important. Something that I try to do all the time. It is creating a theme for the week. We need to know what we are focusing on. What direction we are going.We can take this a little further and say, okay, to get the theme of the week, I need to know what I'm focusing on this week. So you might need to do a little bit of prep work here. We need to settle on one theme or project for the week to focus on.Whether you are working your nine to five, maybe you are hanging out with the kids and doing a side hustle. You're doing all these different things. We've got to organize the things that we're doing. We also would like a lot of the time that we can spend on these things.What we need is a clear path of where we're heading. I like to break it down into chunks. I like to say, "Chunk it Down." 

Welcome to this Friday's jam session. Now you might be asking, how do I get my question answered? All you need to do is become part of our take-action crew.  How do you do that? Head on over to https://takeactioncrew.com. It's totally free. We do this every single Friday. What you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. In this Jam session, we're going to be talking about something that I think is critical. Why finding your competition is key to your Niche Property success. So please sit back, relax and let's jam. Today, I will answer an often asked question, did I pick a bad niche?I'm pretty excited cause there are many opportunities out there, and I want to take advantage of them. This question came in from a private message from one of my students inside of brand creators academy. Question Asked: I've been at this now for around six months. I've got 50 60 articles created. I realized the other day that I'm not getting all that much traffic.

Today, I will share a 3 step keyword hack for new sites to rank in Google faster.It is one of the biggest obstacles I see people dealing with, especially; When starting a new blog post. What are the best keywords? How do I know? Do I have the best chance of ranking? I've talked about this here on the podcast before. I've talked about this in my coffee talks and shared it in our niche properties class several times.Here, you'll be looking over my shoulder to find these in Uber suggests, and it works. We can take it one level deeper. That's what I'm going to share with you here today. All of this is explained in more detail in this episode. 

Welcome back to today's Monday mindset. Today what we're going to talk about is a Monday mindset. This is what we do here on these Mondays. Today I've got a good one for you because this is something that we all struggle with. We all can fall into the trap of having this thing affect us. It has been thrown around out there, and you might have heard of it before. It is called FOMO. FOMO, what does this stand for? Fear Of Missing Out? If you've never heard of what it is, it'll make a lot of sense here in a minute. All of this is discussed more in this episode. Watch this episode below or listen to it above. Enjoy, and let's CRUSH YOUR WEEK! 

I am fired up today because I'll be sharing a new strategy that I tested that worked for me.So how did I get three new long-tail keywords and three new pieces of content in 10 days to rank? I'm going to break down the three-step process to this strategy. I also want to be very clear about this. These are not just random keywords that are not getting traffic. When we are starting from scratch, we are shooting from the hip. We're spraying different content clusters in content, Searches that are being done. And we're hoping that a certain percentage of those will rank, and it will get traffic. 

Welcome back to another Monday mindset. Today I've got something that I want to share with you. Something that just happened less than eight hours ago. I'll tell you a story that will paint a better picture for you. It's all about avoiding toxic people out there that could be hurting your results and stunting your growth. I had seen this happen yesterday, and it made me want to do this today. So let me just kind of take you through what had happened.

Welcome to this Friday's jam session.  This is one of the highlights of my week. I get to hang out with some cool people every single Friday and answer some great questions.I will always be the guide for you. I will guide you down that path that I've gone down or that I'm going down currently. I don't ever want to be the one that portrays me like I'm living this luxurious life. I'm not shooting pictures of myself in my 1973 Mustang 5 speed Convertible. Some people would be like, well, that's not a Lamborghini. It's my Lamborghini. It's funny because someone in our brand creators academy, our community, posted her Lamborghini. Her Lamborghini was towed behind a fifth wheel. 

When writing content for your blog or webpage that is informational. We attract questions that people are asking around a topic or niche. How many words should a blog post be to rank on Google?They come over to the website where we can monetize the traffic through ad networks and affiliate offers. You do need to know how am I going to rank my content?There's a lot of discussions out there about this topic. People often ask. Does it have to be over a certain amount of words? What's the exact number that can get you ranked?All of this is discussed more in this episode. Watch this episode below or listen to it above.

Welcome to this Monday mindset today. We're going to talk about how to say no and get more results by doing this. It's not easy to say no. We feel if we're saying no, we're going to miss out on something. We don't want to disappoint someone. Maybe we feel like we want to be that person that always says yes. I can do that. What ends up happening is we add more things to our plate, and we get overwhelmed. We don't do anything because we feel like we want to run away. Believe me. I've been there. I've done that. What I want to talk about here today is in this world of business. I'm going to go through three different things here. These are what I want you to consider that will help you say no with confidence.

Welcome to another Rock Your Brand podcast episode, and I am excited. Why? Because I will be announcing a new Niche Property 1K case study with full details.I'm Excited!We've got a cool guy that is going to be hanging out with us. Many of you may have already heard me talk about him in past episodes. He's a friend and partner, and his name is Chris Shaffer.We have a lot of cool things that we're working on. The one thing that we're working on is niche properties where we build digital real estate.We have a new project that we're going to turn into a case study that we will document. Chris is going to be helping us out along the way. The AnnouncementIt's something a little bit different. It's a way of building a niche property with the same concept that we're used to. We're doing it a little bit differently, and we're going to test it. We're going to experiment. We'll be spending $9,000 So what I'm going to do here on this episode is walk you through the idea, concept, goals, targets, and what it looks like for the first six to 12 months. All of this is discussed more in this episode. Watch this episode below or listen to it above.

I wasn't aware of it until I started to look at the data. Today, we're going to talk about why keyword tools and search traffic estimates are wrong. I do recommend using tools for this because it gives you ideas. It starts to show you the landscape. It starts to show you the competition.Looking at other metrics shows you those low-hanging fruit keywords that you can rank for very quickly. I'm not looking at a keyword going that gets 9,000 searches a month. I'm going after that keyword because here is the truth. You're not just going after that one keyword. What I mean by keyword is like a long tail. We talk all about this in our niche properties class. I talked about it here on the podcast and my coffee talks. What we're doing is we're creating an outline inside of that outline.

In this episode, we're going to talk about something that many people are wondering about. What I'm talking about is passion. Passion, to me, is something that allows us to get excited about. When we get excited, we usually will show up. When we show up, we get results. There are different forms of passion. There are different levels of passion, and passions will change. We want to have fun and feel as though we're playing and not working. What I want to talk about is finding the passion that can drive you.We're going to look at it a little bit differently. We're going to look at it through a different lens today. 

What I did want to talk about is a conversation I had yesterday. I did about an hour strategy session with the company that I'm using and also testing.We have picked the niche and how we will start building out the niche property the way that we've talked about it. This question came up. Are we going to be focusing on display ads or affiliate products? My first answer was we're going after display ads. The reason is to me it's a lot cleaner. We don't have to worry about Amazon cutting their commission fees. But with that being said, I'm still going to put that on there.The main focus for me is display ads. That's the number one reason why I'm doing this. So, now all we need to do is to create content that answers search quarries.

Today, I've got something new that I will be testing that's a little risky, a little scary, but that's good. That's where growth usually happens. What I'm talking about here is my new $9,000 niche property test case study. I haven't named what that will be. We're going to document the entire job. I'll explain exactly "WHY":Is this differentI spent $9,000 I don't have anything yet to show for itYou have been hearing me talk about niche properties where you build your own digital real estate. It's kind of like the real estate market in general. Many people want to get into Airbnb or a similar rental space. Right now, it's expensive. The cool thing is about digital real estate is that we can get in, not necessarily going to cost us anymore. Valuations are going up. 

Every Monday, I come on here and try to share something with you that you can take that and carry out through the rest of your week.So, Today we will be talking about something that I think is powerful if you understand it. Now that would be patience. Patience is so hard. Who wants to throw an efficient lure out there and keep reeling that thing in and having the patients until you get a bite? We all want it. We live in a world with social media with instant gratification. We can go through our feed on Instagram, Facebook, and Tik Tok. I'm bringing this up because I see many people start something and do it for a month or two. Then they either lost interest, or they are not getting the results they expect. We've been talking a lot about niche properties. Digital, real estate, as I call it.  I've been talking a lot about that. It's just like regular real estate.

Welcome to This Friday's jam session. This is one of the highlights of my week. I get to hang out with some incredible people every Friday to answer some excellent questions.So, How do I get a question answered? To become part of our take-action crew, go to takeactioncrew.com. It's totally free. We do it every single Friday, and it is a blast. So what you're about to listen to is one that we did last week.We're going to talk about niche properties. I'm going to give you more on my Airbnb story. I had some great numbers, and it's tempting to buy another Airbnb. I'm going to be focusing my energy and my attention on building more niche properties. I have my fifth one that we're ready to break ground. All of this is discussed more in this episode below or listen to it above.Enjoy, and let's CRUSH YOUR WEEK! 

We are going to do another niche validation session today. I'm going to go ahead and dig in to see if this niche is worth building out. Before we get into the idea of building a niche property, I want to say this. We call it our digital real estate. The main thing is looking for an opportunity to get into a niche without a ton of competition. I'll show you what that looks like. What are those markers? We will be checking how intense the competition is. We will show you how to check those boxes and say we're ready to build this niche.Then we can get into building out the content, get traffic, and turn on monetization. Monetization in the very beginning is two streams.

Welcome back to another Monday mindset. Today I am fired up because I want to talk about something that needs to be discussed. I've talked a lot about why are you doing whatever you're doing?My daughter is playing beach volleyball right now. A lot of you listen to the podcast or watch the replays on the coffee talks. My 13-year-old is doing beach volleyball.  Her, why she is doing this is because she wants to do this competitively. She is having fun but wants to get better.Eventually, she wants to go to a college with some beach volleyball experience.  So that's what her goal is. That's her "why" she is doing this. We have to have shorter targets or what I call the prizes or payoffs.All of this is discussed in this episode. 

Success or Flop? Niche Properties Class Behind The Scenes (Jam Session)

Today, I will be doing a live niche drill down, and I will share a straightforward process to validate a niche with you.You will be able to decide if it's something that you want to build out. This is the exact process that I go through. It's the one that I'm teaching inside of our niche properties class. I'm going to go through this rather quickly to show you the steps. We can't spend much time here, but this will give you the steps I usually go through.Then also how it allows me to see the potential now and the potential in the future. I can look at the competition. I can see what I'm up against, and I'll give you some of those markers that I look for. So to kick this thing off, let's talk about the niche. All of this is discussed in this episode. Enjoy, and let's CRUSH YOUR WEEK! If you found today's show to be valuable, please share it. Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.Finally, don't neglect to subscribe to the show on your preferred app."Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand"! Helpful LinksTake Action Crew: https://takeactioncrew.comCoffee Talk: https://brandcreators.com/coffeePlaybook: https://brandcreatorsbook.comChecklist: https://brandcreators.com/checklistBrand Creators Event: Grab Your BAL Recording HEREEmail List Workshop – https://learn.brandcreators.com/email-workshop-sales-pageDigital Product Creation Fast Track – https://learn.brandcreators.com/offers/Zo37wCyz/checkoutNiche Finder Fast Track Workshop: https://brandcreators.com/NFW-EnrollSeven Day Content Creation Challenge: https://launchyourcontent.com

Welcome back to Another Monday mindset today. I want to talk to you about two keys to unlocking success and getting results. I want to talk about this is because whatever you're working on right now, you have to ask yourself a couple of questions. I'm going to give you those two questions. And then you're the only one that's going to have these answers.Let me say this. I just wrote an email about this because I think it's so important. 

Suppose you've been listening to the podcast, coffee talks, or just hearing me talk about it online. I'm pretty excited about what I'm calling niche properties. What we do is build digital real estate where we get to collect the rent. We're creating digital products or digital properties that will generate recurring revenue from two different sources. One of them is an ad network, and the second is through recommending products. We're doing review-type style posts. What these are designed for. Our target is always to get them to a thousand dollars net per month, just like a piece of rental property. All of this is discussed in this episode. 

Today, what we're Going to be talking about is how to choose a niche. Now I've talked about this before, but I'm going to give you a super-easy way to find a niche match.I will show you something that you can do immediately and get a list of different niches. This should get you started. I will talk about the next step, getting proof of whether this niche is worth it. In the last part of it, we'll be doing a little bit more digging to see if there is true potential.Yesterday. I did a coaching call with one of our BCA members, and we were going through her niche. Now we found that her niche was a little bit too narrow. So what we needed to do is go outside of that niche a little bit and build it out with other supporting sub-niches that would bring up the number. This is all done in this process, and I will go over some of it with you here today.

Today, I'm going to be talking about, and I'll share with you why I'm going to talk about this question that comes up quite often. I've been talking about this niche property for a while now. How long after I build this niche property can I expect to start making a thousand dollars per month? What's the roadmap, What's the target? What do you expect?  I'm going to answer what Chris Shaffer, my good friend, says a lot. Does it depend on if we are going to have a target? Are we going to have a roadmap to get there? Are there things that we can do to speed up this process? Absolutely. So if you are listening, or maybe you're joining us, and you don't know what niche property is. Let me sum it up quickly. All of this is discussed in this episode. Enjoy, and let's CRUSH YOUR WEEK! Enjoy, and let's CRUSH YOUR WEEK!Watch the Video Podcast BelowThanks For Tuning in!If you found today's show to be valuable, please share it. Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.Finally, don't neglect to subscribe to the show on your preferred app."Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand"! Helpful LinksTake Action Crew: https://takeactioncrew.comCoffee Talk: https://brandcreators.com/coffeePlaybook: https://brandcreatorsbook.comChecklist: https://brandcreators.com/checklistBrand Creators Event: Grab Your BAL Recording HEREEmail List Workshop – https://learn.brandcreators.com/email-workshop-sales-pageDigital Product Creation Fast Track – https://learn.brandcreators.com/offers/Zo37wCyz/checkoutNiche Finder Fast Track Workshop: https://brandcreators.com/NFW-EnrollSeven Day Content Creation Challenge: https://launchyourcontent.com

I'm going to be sharing with you a random niche that I found in doing a little bit of preparation for our upcoming niche properties workshop. And if you're listening to this after the fact, you can go to brand creators.com forward slash niche, and you can get the details there. But today, what I wanted to do is I wanted to show you an example of one of these niche properties. It's not one of mine. I'll show you how I found it, how I can purchase it. I can use it as inspiration that I might want to model. I might want to use it and see how they're monetizing it. How is it producing traffic, and how it's producing revenue? The idea behind a niche property is like a rental property. I'm going to take something, whether it's from scratch or whether I'm going to buy a piece of property.And in this case, I'm looking at a website for sale. I believe this one here is like $20,000. I can either decide to keep it, hold it, or build on it. If I see other opportunities to grow the traffic, grow the revenue, I can do that. What I wanted to do is to walk you through an example. This is not one of my sites. It's very similar to what we do. 

The idea behind these Monday mindsets is to think about even the smallest thing that can help us.  More or less, get our mind right for the week ahead. It's getting into the habit of putting good things in your brain. I am a big believer that what you put in is what comes out, like the adage of garbage in garbage out. Being here every Monday and understanding that Monday's one message or idea is what I try to do. I don't want you to think about more than one thing. Today, I will be sharing with you how simplicity and morning routines can create a prosperous life. All of this is discussed in this episode. Enjoy, and let's CRUSH YOUR WEEK!

I don't have a whole bunch of properties. I got one Airbnb. I did have a couple of single families that I rented a few years ago. A couple that I flipped. I did that whole thing. I've seen that side of real estate. Then I saw Airbnb, and I really love it. I also know that it takes a lot of investment. It takes a lot of time to get that property to mature before you can reap the benefits.Now, if you have an Airbnb as I do, that's a premium property on a lake, then you can charge more for that. You will do a lot better, but the investment is a lot more. I started thinking about these little niche properties that I'm creating are like real estate. I was excited about it. I'm going to start doing more of this because I enjoy it. I love building things. I reflect back to my contractor roots to where we're building property. I'm finding the niche properties and filling them with good content. 

I'm going to be sharing with you how one niche property is making $1,796 per month. That was in just one month—two different passive revenue streams. I'm sharing that with you because I've been talking lately about these niche properties. As I start talking about it, more things start becoming even more apparent. Things start aligning even more. I think of this as real estate because I've done real estate. I've got an Airbnb that is similar building online properties. You can do as little or as much as you want to with them. I just did a coaching call with one of our BCA members. She built one out just as a test to see how it would do by doing the process. She wondered if it would work for her.

So today, we're going to be talking really about how to make up your mind and go for it. I don't know about you, but a lot of times,when we're buying something, I can talk myself out of it!We go back and forth with the pros and cons. That's fine, and I understand that. You maybe want to sit on it a day or two. You just want to see if it's something that you still really want. Now we're talking about more significant purchases. Like right now, I'm recording this; you're listening to this. We're never going to get those minutes back.We're never going to get those minutes back. So I understand time is the most valuable asset and the most valuable thing that we have. We should preserve that because time waits for no one. Maybe you've already decided to start creating content for your website to start getting ranked on Google. Then you get into keyword research which can be a kind of vortex or rabbit hole. You keep going and going and going. I think it's a good one, but I think there might be a better one.

What I'm going to be talking about today are niches that I would avoid. This question came up yesterday on one of our brand creator's academy calls. This person was getting ready to launch and wanted to know,is this a niche that I should pursue? I gave two reasons, and the first one is it's competitive? The second reason is can the government regulate it, which makes it a little uneasy. So this made me say, you know what, we should probably discuss some niches, right? What niches? I do get that question often. What niche would you avoid, and is there any that you would stay clear of? The answer is... 

What I want to share with you is what I'm calling niche properties. When we think about building a brand, we think about all of the things that it will take to build a brand. Whenever you hear brand presence, it's like big. It's like Pepsi. It's like Nike. It's like the brand. Some of you know, I have a podcast called Rock Your Brand. Building a brand could be small. It could be medium. It could be large. It doesn't matter. I know that many people don't look at a brand. They don't look at building a brand. It's the same thing as building a niche website or a niche site—the reason why I wanted to clarify. 

What I want to talk about is failing is not an option. It's never been an option for me. I don't want failure to be an option for you either. I think the word fail and failure is just a negative tone. It's a negative way of talking about a subject. It's okay to fail. It just did not work, and I'm never doing that again. So I failed, and that's fine. If there's something that you're never going to do again, then you can call it a failure.  I like to look at it as like, I what did I learn from failing. It was an experiment. It was a test. I tried something new. It didn't work as planned, but we learned something. That's the keyword there. Did I learn something from that experience? 

Today we are going to talk about something that I think is a big problem. It came back to my attention last night, depending on when you're listening to this or watching this.I did a workshop last night on an email list building. We started to do some live Q and A. What I started to see was a common thread.I've seen this over the years. This has happened to me. It's an information learning addiction. It's a big problem.You might be listening to this podcast and three other podcasts. You might subscribe to YouTube channels and newsletters. You might be on someone's Instagram, and you're following all of these different people. Enjoy the episode and let's CRUSH YOUR WEEK!

Today I'm going to be talking about something that has happened to me recently. I've been going beast mode here with email list building. We're going to talk about the list size. I'm going to give you an example of a tiny, tiny email list that turned into a profit in seven days. I talked about this a couple of episodes ago. My son was building a very small email list because he wanted to test a new product idea. I'm going to update you on that because many people think they got to have this massive list to be successful.

The Practice and Action Combo Method (Monday Mindset)

Friday jam session today, we are going to be talking about how to create blog posts, outlines for publishing content faster. I'm going to give you a cool little trick, something that we do all the time. I was outlining a post that we will be writing in a brand new niche that we're building inside of brand creators academy.If you're not part of the academy, another reason why you probably want to check it out. You can do so by heading over to brandcreators.com. If you go there, you'll get the details on how you can join us there. We're going to be building out a new site. We've got two going right now. The third one, we've already published a couple of articles. I'm going to do one myself as a demo inside of the academy. I'm going to show how easy the process is. The writing part of it's not hard, but you need to get in a rhythm and flow of that and not overthink it. That's another big one, but what will I give you today and what the topic is.

Today, I'm going to share with you the simple email launch plan to test product ideas. I will give you a few different examples. This recent example, and I didn't do it. My 23-year-old son did it. The cool thing is he did this without me even knowing that he was doing it.He started to build the email list. You guys are going to be blown away when I share with you the numbers. 

Welcome back to another Monday mindset today. I want to share with you to kick your week off to find your drive to win the day, the week, the month. If you're watching this on Monday or listening to this on Monday, it's so important to start the week off, really energized and driven. It would help if you said to yourself that I would get out there and win the week. So, how do you find that drive? How do you find the drive within? There are a few different things that I like to do, and it changes sometimes. Sometimes it might be you just reevaluating the why. We've talked about this in the past. We should be looking at our why all the time. Sometimes we lose sight of it. We feel like we're in this thing, and it's frustrating.

Question: I know that you talk about building your email list, but what is best when creating a lead magnet? Should it be paid, or should it be free? What I mean by that is, should you give away something for free? Should you charge something for it? Even if it's a dollar, which I've done both.I've got some stats that I can share with you on that. I'm going to give you the pros and cons. Discuss what would be best for you and your situation or circumstances right now, depending on where you are. I think a lot of people get hung up on; What are the advantages. What are the disadvantages? That's what we're going to be discussing here.So let's just kind of dig in. 

Today, we will be talking about three steps to test a new list, building lead magnets. We're going to talk about how to do it fast. There's one thing that I see a lot of people doing is they try to get everything perfect. Everything set up correctly. All of the pieces connected. Here's a little fun fact for you. If that front-end lead magnet isn't doing that well, the stuff on the back of it doesn't matter. Things like the thank you page that has a little offer in it. It's the bump you have that's there on your checkout process.It could be an upsell, and you want to build out your welcome sequence before you test your lead magnet.What happens here is you do all that work and then come to find out the lead magnet didn't do as good as you thought. And now all that other stuff you built doesn't matter because no one sees it. 

So what I want to talk about here today goes in anything that we're doing, right? When we are faced with ups and downs in life, how do we deal with them?There's one thing that a good longtime friend of mine, John, who I've had on the podcast. He recently was diagnosed with ALS? He was diagnosed 18 months ago. When you get diagnosed with something like that, how do you deal with that?Well, it wasn't easy, but after 18 months, he hasn't shown signs of declining all that much, which is excellent. He took control of the situation.He changed two main ingredients. Enjoy the episode and let's CRUSH YOUR WEEK!

Today I'm talking about work-life balance. What did I want? Was it money, or was it freedom and flexibility? I want the money, and the reason why is because that will supply freedom and flexibility. If we have a business that produces money, we should be able to do anything we want. When you have a business that's providing an income, it takes a lot of work.What people don't realize is sometimes it takes more work to do than a 40-hour workweek provides. I've found that the grass isn't always greener on the other side of the fence. So when you're building your own business or running your own company, you have to set boundaries. You have to create your schedule first. I'll share that with you in this episode. Enjoy the episode, and let’s CRUSH YOUR WEEK!

In today's little session, we're going to be discussing a new product idea that actually failed. What I mean by failing is it did not get the response I wanted. It helped me. I think everyone that either was for it or it wasn't for it. I'm talking about a new product idea that I had with my partner, Chris Schaffer, in Brand Creators Academy.I thought it would be something that we would want to get behind and do. An offer to people who aren't inside a Brand Creators Academy, but I didn't get the response that I wanted. I decided to X this idea for the public. All right. The cool thing is, there's a lot of good that came from this one. You can hear what goes on behind the scenes. You can take this same concept, this same way, to test an idea without putting all the time and effort into it and testing it over a weekend.This does have to do with having your own email list. You have heard me talk about this, time and time and time again. 

We are going to be talking about something that I try to do every single day. Yes, I did say that it will guarantee your success for the day. So, What do we need to set it up in a way that we can succeed?We might have to do a little bit of planning. We'll talk about that. I think people get tied up in all of the things they have to do that day. Have you ever had a to-do list? The one that's impossible to get done. You look at it at the end of the day and say I got nothing done. I feel like I lost the day. I did not win today. Maybe that's because the expectations are probably just too big. You say there's no way you're going to accomplish that. You had no focus for the day. I'm doing this Monday mindset because I'm doing it to remind myself and you. That's the cool thing about these Monday mindsets: We all need these reminders. 

What we are going to be talking about on this Friday jam session is a good topic. We will be discussing creating content that brings in evergreen traffic for years—building our email list and driving traffic.Question: I have been creating content for my website, but I'm just unsure how long it should be. What I mean by how long it's like, how many words, how, how long, how in-depth should it be in Scott? How do you write in-depth posts? It's easy to rank for keywords that are long tail. That's answering a specific question. Exp: How to catch bass in a pond? Can you catch bass in the winter?How do we come up with a good word count that Google is going to reward us for? I'm going to give you guys some things to look at when you're creating your content. I will give you an idea of how long the content should be to answer the question.

How do we get to a thousand dollars per month from content only? First off, we need to understand how this even happens. When I first had this idea of just creating a niche content site to get paid through two different ways. One would be through an ad network or affiliate offers.  There's Amazon, ClickBank, and other private networks. So we get the traffic that we can monetize and want to validate this beforehand. Your online properties are like real estate because they are selling like real estate and as fast. I've seen sites sell for $5,000 up to $20 million. I've also heard that content sites, selling just content for around 10 million. So you can do just content sites and get a lot of traffic. We'll get a little bit into that in this episode. 

Remove Distractions and Crush The Week [Monday Mindset]

Today's topic will be how or what is the fastest way to rank content on Google? What's the fastest way to rank. I get that question a lot. Does it take a month, six months, or a year?I'm going to walk you through what I would do and what I continue to do regularly. It's a lot easier and faster to rank this type of content, as long as we have checked all the boxes. So we'll give you those boxes to check here, but depending on if you have a website that already has some authority. Now, if you're new to building, creating content, and posting it. I want you to think that Google is looking at you as a good resource. You've proven yourself because there's a lot of factors that go into domain authority. The most important is how old are your website and domain name? Those things will come into play. The other big thing is, do you have backlinks coming into your website?

Today, I will share with you three ways to validate niche site growth and potential end revenue streams. I'm going to do this because this is something that you need to do in the very beginning. As you start to grow, as you start to scale, there are two different websites that we started building just a little over 19 months ago. We've been doing these as public case studies inside of  Brand Creators Academy. Between the two sites right now, we are well over a hundred thousand page views. Probably like 70, 80,000 unique visitors. On one site, we're just about 70,000 pages.On the other one, we're right around 40,000, which is great. We're really excited about that. I want to share with you some of the thought processes that go into this. In the very beginning, I ran through the same three ways to validate the niche site to make sure it was even worth spending time here.I'll give you those inside of this episode. 

Today is a super exciting day because I just published the 1,000th   episode on the podcast. I am joined with my entire family at the kitchen table discussing what it has been like over the last 20 years.We're going to go back even further. What was it like growing up with a crazy father and mother in the entrepreneurship world? What was it like creating a business that supports our life, our freedom?I'm sitting here with my wife Lisa, son Scotty, and my daughters Kayla and Alexis and her husband, Cameron.I'm excited. I'm pumped. So let us get started. I want this to be authentic. No question is off-limits. If you guys want to embarrass me, now's the time to do it. Enjoy the episode and let's CRUSH YOUR WEEK!

This is episode #1000. I am joined with my family at the kitchen table for an impromptu session. We are going to dive deep into what it's been like going through 1000 episodes.We're going to go back even further. What was it like growing up with a crazy father, sometimes a mother in the entrepreneurship world? I've been creating a business that supports our life, our freedom. I'm sitting here with my wife Lisa, son Scotty, and my daughters Kayla and Alexis. My son-in-law Mr. Cameron Culp is also here.I'm excited. I'm pumped. So let us get started. I want this to be authentic. No question is off-limits. If you guys want to embarrass me, now's the time to do it. 

Today, I've got an extraordinary guest that I had on the podcast before.  We're going to unpack his story a little bit further.  His name is Joe valley. He'll be discussing how he sold his business for $1M in as little as two weeks and closed on it in just 35days.We will be unpacking him, writing his first book after attending brand accelerator live back in 2019, where I released my book. This event inspired him, and he said, you know what? I've wanted to do mine, and I'm going to do it now. H has, and today we're going to unpack it. And the name of the book is THE EXITPRENEURS PLAYBOOK.It's a how-to sell your online business for top dollar by reverse engineering your pathway to success with Joe valley. We're going to unpack the process he went through to create the book. Now you can sit back, relax, enjoy this episode with my good friend, Joe valley.

We're going to talk about the power of many goals and how you can win every time. I decided to do this Monday mindset on this topic because, well, it's funny.My 13-year-old daughter, Kayla, really loves beach volleyball. Some people call it sand volleyball. There's a lot of things here that relate to business.Of course, I'm always thinking along those lines because life in general, no matter if it's business, no matter if it's sports, no matter if it's relationships, there's challenges and struggles.There are some common themes here? I picked up on this before I asked the coach. I told the coach that it is brilliant that you're doing it this way. I love it. Then she told me the backstory on it. So, This is what I'm going to share with you today.

What we're going to be talking about on this Friday jam session is how to write emails. I get these questions a lot. 1) I'm not a good writer? 2) I don't know what to do with my email list? 3) I don't know how to get the emails started? 4) I don't know what to send them? 5) I don't know if I should sell to them? 6) I don't know how to build a good relationship with them. These things start to creep in your head, and then you don't send any emails at all.I will tell you this, if you do not send emails, you will not get traffic to your website. You will not get traffic to your offers. You'll probably not make any sales either. So, to show up in someone's inbox and do something that we suggest to build that relationship with them.I'm going to be breaki

Today we will do a little hot seat recap, and this will be with one of our brand creators academy members, Matt. We went through a brand new email list funnel with a new digital product. Matt has done this before through our training, and he created a lead magnet and built an email list, upwards of over 1500 people. I think right out of the gate sold like 20 or 30 copies of that was right out of the gate. Did that by taking his content from his blog, which we also teach in the digital product creation, fast track workshop. Just follow that to a T and came out of it with an email list, a new lead magnet, a new offer that he can now take to his list.He wanted to test a different offer. He wanted to test a new lead magnet that would attract someone a little bit different. He wanted to create another digital product to then assist with the lead magnet. I'm going to go ahead and give you the play-by-play in this podcast episode. If you're watching this on Facebook or YouTube, but I'm going to walk you through the conversation that he and I had the numbers. 

RYB 995: Digging Deeper To Reach Success [Monday Mindset]

Today, we will be talking about good email, open rates, and click-through rates. We look at how many people open our emails on our email list and how many people click a link inside. I'm going to share with you some things that you can do to increase these. I'm also going to give you the expectations because some people think I've got a thousand people on my email list. Thousand people should open my emails, but that's not the case. I mean, think about this. If you had ten friends and you sent all of them an email, not all of them are going to open your email immediately, or even at all. Sometimes they get busy, and then you got to remind them, right?I'm going to share with you how we can increase the open rate, which will increase the click-through rate. I'm going to share with you one little tip that I want you to start doing if you are not doing this already. Now this will definitely increase your opens and clicks. That's what we're going to be talking about here today. 

Today. I'm excited because we will be talking about the secret to building a loyal audience in your niche that you can buy. That will become a customer. I have four steps. They are the same four steps that I've used over and over and over again in multiple niches. And I continue to do it to this day. And I'm going to share with you how to do this. Now, one thing I do want to throw out there. A lot of people think of an audience as being a massive thing. Does it have to be a big audience? Wrong! The very, very first audience that I built was through an email. We'll talk a little bit about this today. I'm going to be referring to email, but if you have an Instagram following and you have good engagement, that's the key here.If you have a following of some sort where you have people's attention, then that is an audience. That's an audience that we want to get on an email platform that we can control. So when we send an email, we have control of that audience.

If you are tuning in to this Monday mindset on a Monday, well, guess what you are here at the right time. This will work any day of the week. It doesn't matter. I'm just choosing to do this on a Monday because this is our Monday mindset. I've been doing Monday mindsets now for about four or five weeks. I decided to do it after the response has been fantastic. It's something that I think we all need. We're going down this road in our journey, and your path changes. Sometimes we want it to change and plays little tricks on our mind. Sometimes we get a little down. Sometimes we think we want to continue, but we start doubting ourselves. It would be best if you had a little bit of a lift or boost. That's what I want these Monday mindset sessions to be for the podcast coffee talks, and anywhere things are being posted. I want just someone to get that little bit of pick me up that little bit of lift so we can go ahead and push through any obstacles.I'm going to share a story with you, and then I will get into the money mindset. A lot of what I talk about it deals with life in general. It doesn't matter if you're 13 years old or 36 years old, or 66 years old. 

Today we're going to be talking about a great question and one that I think you need to do right, right out of the gate. And that is, how to write a perfect email sequence for new subscribers? 'This means that when someone enters their name and email address and becomes part of your email list, what should we send them?All right. What should we send them? It's an important part. When you are at this stage, we want them to know us, like us, and trust us. There are ways that we can do this. There are also some mistakes that people make when doing this. That's what we're going to be talking about in this jam session.So, if you're joining me and you are not listening to me live but on the podcast. If you want to be part of our Friday jam session, all you need to do is head over to takeactioncrew.com. You can join us there on Monday, Wednesday, and Friday. Monday is our Monday mindset. Wednesday is usually something along the lines of tactical or strategy-wise. And Friday is our Friday jam session.  So how to write a perfect email sequence for new subscribers? The very first thing we need to understand is that you are being introduced. Watch and listen to the podcast video below for the rest of this podcast.

Today, I'm going to share with you the site that I'm looking into buying. This is the one that I originally was not going to buy, but now I'm reconsidering. I'm getting some answers back, and I want to see where this goes from here. Maybe I'll just put an offering. It's a lot like buying a piece of property. If they're asking 40k, maybe they'll take less. I did sell our e-commerce brands. So I understand how the process works on a physical product business. It's way different. You have inventory to deal with. You have all of the products to deal with. The supply chain on a digital website is different. A little bit easier, too, because you don't have all of the logistics stuff to deal with.So that's what I'm going to be doing. I am going to be sharing my screen here. So if you're listening to this on the podcast and you want to see the visual. Take some time to watch the video below to see where I found these concerns.

Suppose you feel like you have many different things going on in your head. All this mental clutter can get to you. You keep going over things because you don't want to forget them. You want to make sure that you remind yourself and not forget. There are ways that we can get these thoughts out of our heads and be more productive. It will feel good to be able to declutter your mindset.I'm going to give you two steps to follow to help you declutter your mind, plus a little bonus step that I use all the time. These steps are explained in detail in the podcast below.

This is probably one of the highlights of my week because I get to hang out with some cool people every single Friday and answer some awesome questions.If you couldn't attend this jam session live, you can always show up here at our "Rock Your Brand Podcast" and listen to our live jam sessions there. Today I'll be sharing with you a great topic that I love talking about: How long before I start selling to my email list? Sometimes selling is a dirty word. I don't want people to hate me. I don't want people to think that I'm just trying to sell them.Here's the deal. You got to get comfortable with that. There is a cool way of doing it, and there's a not-so-cool way of doing it. I'm going to share with you a few things that I've learned over the years.I will walk you through somewhat of an email funnel, even if you're just starting to build your list. How you can sell immediately without being sleazy or scammy, but then how you can come back and continue to build Goodwill with those people. Watch and listen to the video below for the complete jam session.FYI: You might ask, how can I get my question answered and become part of our take action crew? Just head on over to takeactioncrew.com and leave your email address. It's totally free. We do it every single Friday, and it is a blast.

Today I’m jamming with David Young. He started a company, Drone Launch Academy, in late 2015, early 2016. I met a guy who was into drones. That's kinda how I got into drones. Originally we started with some test prep courses and I did that on the side for about two years, started making enough money where I quit my job.So if you want to hear that story. Go to HELPFUL LINKS below to view and listen. That's how I got into it and started building up this test prep side of things. Then I said, “what's next”? I ended up partnering with an instructor and against is like early stage of the story. I quit my job in 2018. I ended up partnering with an instructor and against is like early stage of the story. I quit my job in 2018. I wanted to add other courses. How to make money with a drone? How to do the different applications that I needed to do to make money? I now have a drone cinematography video in post-production. You may want to go artistic and make commercials for people do real estate videos. I got another strategy with my courses company. I know a lot of people, they make courses that the classic. Share your expertise with the world and make money. Which I think is great and is probably one of the easiest ways to do it. You're teaching what you know and can be confident about it.

So today really is for you to identify if procrastination is something that you're struggling with. You might not even know it, but after you get done with this little Monday mindset, you might say, you know what, Scott, that makes sense. This might be the reason why I'm not getting the results that I want to get.The ACE method to conquer procrastination and put it to rest is what I’m going to be talking about in this episode of the Monday mindset. There are three steps That I’m going to be covering here. I call this the ACE method to kill procrastination and put it to rest. The very first thing, let's just jump right into it. The very first thing is the A. I will tell you all about this method in the video below!

Today, we will be talking about the best thing to use when building your email list? Is it a giveaway or is it downloads? That's what we're going to be talking about. It could be a checklist, an ebook or videos.Whatever it is, that's a digital download that you can offer as a giveaway? A lot of times, we use physical products for the giveaway. This gives a little bit more perceived value. Today I'm going to be discussing is what the pros and cons are? I've used them all. The email list that we built inside the Academy as a case study was done using a giveaway. We built a list of 9,332 subscribers in just 30 days. We documented that whole process. It's actually inside the Academy. So if you are part of BCA, you get access to that. It's actually in the email list. Building fast track workshop was a bonus in there. So we did it right along with every member of BCA over 30 days. It was pretty awesome. There are some pros and cons to that. So with that, all being said, this is a Friday jam session. If you are listening to this on the podcast and you want to be part of our live Friday jam sessions, all you need to do is head on over to takeactioncrew.com. You'll go to a page. You can put your name and email address in, and you will be officially part of the morning crew. 

This is not an overnight success story. I wanted to paint you a picture to show you exactly what it took to get there. There's not a lot of components. There is focus, consistency, and strategy, which I  followed to a T. So let's dig in here now. In the last 30 days, I had 64,923 paid views, unique page use, meaning a visitor is 58,721 average time on page is three minutes and 39 seconds, which is phenomenal. So almost 65,000 by the end of the month. So basically, this is the last 30, and the time that I'm recording, this is at the end of April 2021. So depending on when you're listening to this, it doesn't really matter, we're going back in the 30 day period.

Today. We're going to be talking about something that I think is super important, and that is how do you become a winner through positive energy? And it's funny, I'm going to share a story with you that has nothing to do with business, but it could be applied to business.  I applied to business a lot, and I actually wanted to share this because it really, it showed me once again that if you really want something,if you really, really want something. You believe that you can go out there and get it, it doesn't matter how successful you are now.  It doesn't matter if you're playing a sport, how fast you are right now, how strong you are right now, how big you are right now. If you've got the energy, the mindset, then you can get out there and win.  Whatever you're trying to achieve right now, when we play sports, we're always trying to win, right? That's what we're trying to do. When we are in business, I actually gamified business. What that means is I'm always looking at targets..So I can see a win or progress. To me, a win is progress. Where were we a week ago? Where are we now? Okay. But really what I want to go over here on this Monday mindset is really sharing with you the power in positive energy. 

Today what we're going to be talking about is a sexy topic, by the way. People all want to know about this. And that is, and this is a question I get asked a lot. What are the best way to create passive income and the quickest way in 2021? Okay. Now let me start by explaining passive income because everyone loves to think about passive income and what it actually means. Passive income to me, let me just tell you what it is for me, passive income and true passive income. This is where I can either invest time or invest money into something. And it produces a monthly income stream. That is to truly passive, create it, set it, forget it and collect. Now there's a lot of different ways that this can be done. One of them that I'm actually experiencing right now, which is probably one of my number one ways of passive income, and it has nothing to do with an online business. It has nothing to do with selling digital products. It has nothing to do with any of that stuff, but it's a little bit harder to get in the game. I just added this about two years ago. What I'm talking about is my Airbnb. I'm just bringing that up because that is a passive income stream, but it still has to get rented. I have a company that does that all for me. So I literally have not been there in probably two and a half, three months. Now it's been booked. It's been booked solid all last year. Sure. There are some days that it's open, but the thing is paying for itself in netting, a profit every single month.

Today, I am going to share with you a brand new lead magnet test result using cold traffic, and it's converting at 80%. I have to go back a little bit. It was converting at 80%, and it dropped a little bit. I think when I went over the numbers with Chris Shaffer the other day, it's converting now at like 77%. It went down a little bit, but right out of the gate, the first hundred people who opted in it were 80%, 80%, which is unheard of. If you're creating a lead magnet to capture emails of people interested in your market, you should look for a 25% conversion rate on that lead magnet email. If you're looking at open rates for at 20%, 25% conversion means that you're starting to hit the Mark. If you get anything above that, you've hit the Mark. And now we've had some of our students inside of brand creators Academy. We've had some ourselves that are getting 35, 38, and 42. Those are great numbers. 

o today for our Monday mindset, we're going to be talking about using fear to reach success.I'm going to give you one simple tip, so you can take this, think about it and then do it. And any time that fear creeps into your life. And I don't care if it's about business or it's about something that you're thinking about doing, but you're just unsure and you start kind of going down the road of the, what ifs, what if this happens and what if that happens?We've all done it. We still do it. I do it to this day. But when you are able to look at this a little bit differently, it helps. And the thing is, is when you can recognize that it's fear creeping in and you want to start identifying why the fear is creeping in and then what can we do to move past it or move through it.All right. And that's the big one I'm going to share with you three different examples of this. All right. And pretty much all of these were in my life, but one of them is more recent and it wasn't with me in particular. It was actually with my 13 year old daughter. So we're gonna talk about that, but what I want you to really take away from this Monday mindset, all right, now, if you're listening to this on a Wednesday, a Thursday, it doesn't matter. This applies to every single day. I'm just, you know, doing this on a Monday. So if you're listening to this on the podcast, or if you're here, live on the coffee talks, this is our Monday mindset. These are going to be short and sweet, but they're going to be something that will help you right now, move forward, or at least start thinking about when this kind of creeps into your life. And we want to just kick off our week on a high note, right? We want to inject a little bit of energy, a little motivation, a little inspiration. If you want to attend one of our coffee talks and basically do this live head on over to take action, crew.com again, that's take action, crew.com. All right. So let's talk about this. I actually wrote a little bit about this exact thing that I'm talking about here. Now I'm holding my book. That take action effect. And inside here, I just want to read this part real quick. Okay. If you guys have the book, you probably already read this, or you heard me talk about it in the audio book, but I just want to highlight this here because it's really, really important. Okay. And this is on page 63 and the, the section of the book is retrain your mind for success. Mindset, block, fear. Yes. The mind protects us from danger, but we can do consciously create the stories that determine what danger actually is.

What The Fastest Way To Earn Money From My Blog? - Jam Session

 How The Pandemic Killed Business But Now Is Thriving with David Schloss

Deferring Your Results To Reach Success (Monday Mindset)

Welcome to this Friday's Jam Session. I'm so happy you're here and appreciate you taking the time to join me! This is always one of the highlights of my week, and I look forward to it. I really enjoy hanging out with some amazing people and answering some great questions in the process. If you want to join us live next time, it's super easy. Head over to takeactioncrew.com to sign up. It's totally free, and you'll even be able to get your own questions answered. You'll also have access to our free player where you can search for any specific keyword or topic that you're looking for and find every instance where I talk about it in past podcasts. It's a great way to get the answer you're looking for to specific questions so you can be on your way to growing your own brand in no time. Today we're going to be talking about a popular topic that comes up all the time and that I see a lot of people struggle with. The question is, "how do I write good emails for my list?" From experience and working with other business owners, I understand that it can be very hard to know what to write to your email list, especially when you're just getting started and have no idea what people want to read. Today, I'm also going to share the number one thing that you need to fix when you're sending out an email sequence to see success. This specific thing is usually most common with just starting out writing content for their brand and not sure what they're doing yet. But that's ok. I'm going to share it with you shortly and help you be on your way to writing great content of your own!  Keep in mind that to start, you'll have to start building your email list. If you don't start there, you'll never see the success you're working so hard for. The next steps are getting people to open and read your emails and then click on the links you include. I know that it can be a little confusing at times, but I will walk you through every step of the way in this podcast, so you're ready to get started by the end. Let's get right to it!  Keep Your Emails Clear and Concise  When you're writing emails for your list, the first thing you have to avoid at all costs is to make your emails vague. It's important to make sure that people know what you're talking about, especially in the first email that they get from you. The welcome email needs to be clear and give them exactly what they expect.  One way to do this is to make sure your subject line is both catchy and straight to the point. If they signed up for a lead magnet when joining your list, you could include the name of the lead magnet in the subject line or something similar. This will ensure they know that the email came from you and be more willing to open it.  At the very beginning, people won't know who you are unless you're transparent and remind the person what they signed up for. It's important to be very specific, so they can easily remember what they wanted to get. I'll let you in on a little secret. Most people who sign up for lead magnet don't ever download it. That doesn't mean they didn't want it in the first place; they might just not get around to it. That's why it's important to follow up and be very clear when you do send the lead magnet or content to your subscribers.  Email Mistakes to Avoid At All Costs The key is to get your emails delivered and avoid your promotions being sent to a spam folder. This is why I would avoid including a lot of links or images. At the very beginning, it's best to keep it simple so you can show the email provider that people are engaging with your emails.    

I’m so happy to have you here today! Thanks for taking the time to join me. I am fired up and so excited for today’s interview. It’s a special one. I’m interviewing a husband and wife team that has been in business together for years, and they are crushing it right now!  I really love interviewing people whose main goal is their family and wanting to find ways to make money that allow them the flexibility to put their family first. I really open this interview will open your eyes to see what is possible. There are a million different ways that you can make money while making sure that you keep your priorities straight. That is why I love these interviews so much. They are meant to inspire and lift you up in the process.  This couple has been flipping products, and it has become their full-time job. What this means is that they are taking products that they find and reselling them for a profit. Even if this isn’t something you’re interested in doing, you’re still going to learn a lot from their story, so don’t go away!  When you listen to someone else’s story, it always helps to open your eyes and shows you what’s really possible if you work hard and take action. So what are we waiting for? Let’s get right to it!  Where It All Started  When I was a kid, my parents didn’t have a lot of money. So they would always go to yard sales to save money. While they were there, they would buy things and resell them in the classifieds section to make extra money. So you could say that this type of business was distilled in me at a young age.  When Melissa and I got married over fourteen years ago, we started to buy used things and sell them as a side hustle. We both worked, but it was a great way to bring in some extra cash. About five years ago, we were able to start doing this full time and have never looked back.  Before we started flipping full time, I was working as a house inspector, and Melissa was a personal trainer, so this was just a side hustle that we worked on after hours. It was a great way for us to make some extra money. However, once we were pregnant with our third child, Melissa decided it was time to quit her job, and recently after that, my job stopped offering health insurance. So, we decided to start flipping full-time. It really was the best decision that we ever made and has provided us with so much more flexibility than we ever thought possible.  Our Decision To Flip Full Time   At the time, we were both a little scared and unsure of what to expect. Melissa was pregnant, and we didn’t know how things were going to turn out at the time. We were losing health insurance and had to replace both our incomes, so it was very scary. However, because we had done the side hustle for so long, we know that we could make it into a full-time business and knew that it was possible. If we hadn’t been doing that beforehand, it would have been a much harder decision to make sure.  When we started working on our business full time we started doing to focus on freight flipping. This means that we specialize in flipping large items and offering free shipping. This allows us to charge a premium for our products. We’re known best for selling really large products, throwing them on a palette, and shipping them anywhere. We really will ship almost anything.        

New Monday Mindset Series (Play The Game)

Welcome to another Friday jam session. I hope that you've had a great week. I am so happy to have you here and appreciate you taking the time to hang out with me! As always, this is always one of the highlights of my week, and I look forward to it. It's so fun being able to hang out with some cool people every single Friday and answer their awesome questions that help them grow and improve their brands and improve their life in the process. If you'd like to join us, it's super simple. All you have to do is head over to takeactioncrew.com to sign up and become a part of our Take Action Crew. It's a great place where you can surround yourself with other entrepreneurs growing their own brands and get some help with things you may be stuck on. So, what are you waiting for? Go ahead and sign up! Today we're going to be talking all about how to clean up your email list. I get asked this question all the time, so I'm glad that we can finally talk about it. Cleaning up your email list is especially important once you start growing your list and you're paying for your list. At times it can get really expensive if you're not careful, so regular hygiene updates are essential. Most email platforms have you pay for the number of subscribers you have, so it's important to keep the number of subscribers under control so you can save money. I also don't think that you should ever pay to have someone on your list if they don't want to be there. That's why I strongly recommend that you take the time to evaluate your subscribers and identify those that are warm vs. cold. This will allow you to identify those people who are cold and not opening or engaging with your emails. From there you can decide what you want to do with them. The Importance of Cleaning Up Your Email List If you're not sending out emails on a regular basis, that is going to be a problem in the long run because you're not giving people a chance to open and interact with your emails. So, how would you know who to remove or keep on your list if you're not giving them a chance to engage with the content that you send? A good tip to help you weed out those that don't want to be on your is to send an email to your list and invite people to unsubscribe if they're no longer interested in your emails and the content that you provide them. This is a great way to only have people on your list who want to be there, and as an added bonus, you'll be able to save money in the process. I have people ask me all the time what email platform they should use to send out emails. I know that it can be a stressful decision and can seem overwhelming at times. Over the years, I've used almost every email provider out there, and one really does stand above the rest. Without a doubt, I love CovertKit and use it for all the brands I'm working on right now. It's by far the best platform that I've ever used. It has some incredible options and features I use every day. It's also user-friendly and easy to use. They even have a free version if you want to try them out before you commit.  Tips on How To Clean Up Your List I'm going to share a few tips on how to best clean up your email list. If you're sending out at least one email per week, the process I'm about to share with you is going to work very well. However, if you're only sending emails on occasion, this might be as beneficial. Before you think about removing people from your list, start sending out a regular email for at least a couple of months so you have enough data to make an educated decision. 

Welcome back to another episode of the Rock Your Brand podcast. I am so happy that you’re here. I’m doing things a little differently today, but it’s totally going to be for your benefit. We’re taking a break from our typical Wednesday interview. Instead, we’re going to dive into talking about your business journey and the importance of taking time out and figuring out the why behind your brand, and really figure out what you want in life. It’s not our typical conversation, but I think you’re going to find it very beneficial. One of the reasons I want to talk about this is because a little over a year ago, I had a bit of a health scare of my own. During this time, I really had to take a step back and reevaluate what I was doing in every aspect of my life, including my business and drill down into the purpose behind it. I was doing too much at the time and had to remember my own why. It’s so important to make sure that you’re able to be present in the moment. I always take a morning walk every day. I never bring headphones, instead, I just walk in silence and listen to the sounds around me. It’s my way of recharging and being present in the moment without any other distractions. Today I wanted to share with you five tips on how you can grow your business while living a healthier and happier life. I had to be reminded of this a while back, as I mentioned earlier, and I always have to take a step back every once so I can get back in alignment. The five tips I’m going to share with you today have really helped me along the way, and I hope that you’ll find them helpful too. Some of these tips come from me, while others have come from past guests that I’ve had on the show, so I hope you’re able to use them in your own life. What are we waiting for? Let’s get right down to it! 

Your Competition Makes You BETTER (if you let them)

When Should I Start Using Facebook Ads To Promote My Products? Jam Session

RYB 969: (Part 3 Case Study) Growth Strategies To Grow Past 30k Monthly Visitors + Making More Money

 Why Email Marketing CRUSHES Social Media (PROOF)

Best Live Streaming Software For Facebook and Youtube? Jam Session

 (Part 2 Case Study) The Content Strategy That Gets 30k Visitors Per Month FREE

Welcome! Today we're going to have a great conversation. We're going to talk all about the most common mistakes people make when using email marketing in their brand. Don't worry. We're also going to talk about how to fix these problems, so you're using the best practices in your own business.If you haven't started building your email list, you should really consider it. I mention this on a regular basis because it's very important. I know that it can sound scary building an email list from scratch, but you just have to get out there are do it. I would recommend starting as soon as possible in order to see the best results. When you have an email list, you'll have control over your traffic. It'll allow you to get people to your website, view your products, and become aware of your product launches. Email marketing can really change your brand's course for the better, so you should get started as soon as possible.

Friday jam session. As always, it’s one of the highlights of my week, and I am so happy to have you here with me. It’s so great to be able to hang out with some awesome people and answer some good questions.  It’s actually super easy to join, and we’d love to have you if you’d like to jam with us live. Head over to takeactioncrew.com to sign up, meet some incredible people and get your own questions answered.  As an added bonus, you’ll have access to our exclusive player, where you can search for a specific topic or keyword. From there, you’ll be taken to every instance where that topic is mentioned in my past podcasts. We’ve made it super easy to find the answers you’re looking for, and it’s totally free. So, what are you waiting for? Head over to takeactioncrew.com to sign up now! Today I have a great topic for you. We’re going to be talking all about the importance of building a community for your brand and what platform you should use. I’ve had several questions regarding this topic and thought it would be a good idea to cover this in one of our jam sessions, so let’s get right to it.  

Today I’ve got a really great conversation to share with you. I have my friend Erin Jennings on the podcast today. He was on about three years ago, and I had him on the show to discuss an Amazon business he was working on at the time. Today we’re going to get caught up on that business and dive into what he is currently working on how. We’ll also discuss how to create content and how to use Facebook to drive and grow a business. You’ll also see where Erin currently is and what direction he is planning to go in the future.  Today actually be talking about two different businesses. One is a brand new business, and the other is much more established. Erin is going to share how he is working to help grow the new brand and what he has been doing so far to make it successful.  Keep in mind that while you’re building your own brand, your also building a skillset that you can use in your future. Remember that there is a difference between learning and doing. If you don’t go out and take action, you’ll never see success. Erin has learned by doing and has shown that if you’re looking for success, you have to be productive in your business. This will allow you to learn from your experiences. Let’s get right to here and hear what Erin has to share with us!  

Welcome! I’m so happy to have you here. Today we’re going to be doing a follow-up to episode 959. It was a coaching call I did with someone I recently met, and we talked about how he can grow his business. I actually broke down a business plan for him on how he could get more local customers using paid search. It’s actually much more simple than you might think. During our conversation, we also talked about how the strategy I was sharing with him could be a business itself. There are a lot of business owners looking for help to grow their business and want to hire someone to help them. So we’re going to cover that in more detail today.  I also shared this in one of our most recent coffee talks as well. If you want to join us live, you should join us at takeactioncrew.com. I jump on three times a week and hang out with some incredible people. I also share anything I think would be useful to help others grow their own business. It’s totally free and a great way to meet like-minded people who are growing their own businesses. 

(Deep Discussion) The Ups and Downs of Entreprenership and How To Push Through with Kate Erickson

Today we are going to highlighting a recent coffee talk that I had a little while back. I'm going to share with you all some advice that I gave to a new friend of mine that I recently met. So don't miss out! If you want to join us live for our weekly coffee talks, I'd love to have you join us. It's totally free, and you just have to show up, and you'll be able to get your own questions answered. You'll also be able to surround yourself with some incredible people who have similar goals of growing their own business. As an added bonus, you'll also have access to our free player. It makes it super easy to search for a specific keyword and find every instance where that topic was mentioned in all of my past podcasts. What you're going to learn today is going to help you grow your business as long as you take the time to apply what you learn. It'll make it so much easier to create content, especially when you're looking to use paid traffic. It'll also help you understand how online businesses work and help you grow your own business in the process. So get ready to take some notes because this is going to great! 

What's The Best Platform For Creating and Posting Content to Drive Website Traffic? Jam Session

 Interviewing a REAL ROCKSTAR About The Music Biz and Determination with Dino Jelusick

 The 10 Minute Content Creation HACK (Fill In The Blanks Template)

Welcome to this week’s session of our Friday jam session! This is always one of the highlights of my week, and I’m so happy you’re here. I always enjoy hanging out with some incredible people and answering some great questions. To join us, head over to takeactioncrew.com. It’s completely free and super easy. You’ll be able to meet some fellow entrepreneurs and get your own questions answers in the process. We always have such a blast and meet every week. You’ll also have access to our free player. You can search for any specific topic you’re looking for and find every instance where it’s mentioned within my podcasts and the exact spot that I talk about it. It’s a great tool to help you find exactly what you’re looking for and makes it easier to move forward with starting your brand when you’re looking for some guidance along the way. Don’t miss out on this amazing tool. Today we’re going to talk about how to easily create content even when you have limited time. It’s much easier than you might think. I can’t wait to share all my favorite tips so let’s dig right in. 1st Step: Choose Your Topic The very first thing you need to do when you’re creating content is to come up with your topic. You need to know what you’re going to write about before you get started. In the very beginning, the most important thing to remember is that you just need to get your first piece of content done and published. It’s not so much about the SEO research in the beginning. That will come later. As long as you have a good idea about what your audience is searching for and what you want to write about, you’re set to start coming up with the content. You’ll also want to have a hook included in every piece of content that you create, or you won’t be able to catch your audience’s attention. This will encourage people to read your article and pique their interest when it matters most. It’s also very important that you deliver on the hook and provide your audience with the value that they expect. You’ll also want to write out bullets of what you’re going to cover and do the work upfront. You don’t need to outline a lot of steps, just enough to get the person from point a to point b. From there, you can fill in the blanks and add in the details when you actually create the piece, but you need to have your outline created first before you can get started. If you have an email list, it’s as simple as asking your audience what type of content they want to see from you. This is where a “naked email” comes in handy. You’ll simply ask your audience what type of content they’d like to see and ask for their feedback. This will give you some good topics that you can talk about, and this will ensure that your audience is interested in what you have to say to avoid wasting time. You should also do a Google search to see what people in your audience are searching for online. This is another easy way to get more ideas and help you easily write new content. And it’s much more simple than doing full-blown SEO research every time you want to write a new blog post. You can also ask those who follow your brand on social media for topic ideas if you have a following. 2nd Step: Create Your Content The next step is to create your content. Once you have your topic, outline, and hook, you’re ready to start creating. Your main focus is serving the people in your niche. You can always jump on Facebook live and create a piece of content, even if no one is watching to start. This will help you get started and practice. Once you have an outline, it’s going to be super easy for you to fill in the blanks, especially if you’re an expert in your niche. The bullets and outline are just providing you with a few simple reminders as you go along. When I wrote my book, I started with recording five audio-only podcasts. I ju

Today I am going to be going over the top content myths and mistakes that most people make. I am going to give you an action plan and some key steps on how to get out there and start creating content for your brand. I’m going to take some time to drill down on these most common myths and mistakes so you can learn to avoid them as you start creating content for your own brand. In fact, many of these I have fallen into myself over the years. So, it’ll be helpful for you to learn about them, so you don’t have to make the same mistakes that I have. If you’re ready to start building content for your brand and see the value in it, these tips and tricks will help you. The key is to focus your time and energy on creating evergreen content. You’ll have to put in the work up front, but it’ll quickly pay off for months and even years to come if you do it right. If you’re struggling to start writing content of your own or looking for some direction, I’d encourage you to take my new seven-day content creation challenge. The idea behind this course is for me to take you through the process of how to create content for your own brand and provide you with simple to follow action steps that you can take every day, for seven days in a row. During the course, you’ll be able to learn how to attract the right people, how to optimize your content, and write things that will continue to bring people to your website for years to come. As a reminder, every Monday, Wednesday, and Friday, we get together for our weekly coffee talks at 10 am eastern. It’s totally free. All you have to do is show up, and you’ll be able to get your own questions answered and meet some incredible people. To join us, head over to takeactioncrew.com. You’ll also have access to our free player, where you can search for any specific topic you’re looking for and find every instance where that is mentioned. So you’ll be able to get started building your own brand in less time. Start With Evergreen Content When people build content for their own brand, they feel like they have to write for every platform from the beginning. Trust me, from experience, I am here to tell you that no one can keep up with writing content for every platform. You’d need an entire team for that. That’s not what you want to do to start. Or what you should even expect from yourself. I want you to focus on evergreen content from the beginning. You have to shift your mindset that all content is equal because it’s not. The bandwidth that you have is limited, so you have to be smart about where you put your time and focus. When you create a piece of evergreen content, you’ll create an asset for your brand that will drive the right people to your website. For example, when I do my podcast every week, I’m using it as an evergreen asset. I still have people going all the way back to episode one and other past episodes nearly every day. I know that when I create each episode, it’s going to live on forever. I also have every podcast created as a blog post that will live on my website for years to come, that people can search for. If you create something for Instagram or another social media platform, that’s not considered evergreen content. People aren’t going to find things that you created last week on social media as easily as something you post today. However, videos are a different story. They can live on forever, and people can go back and easily find them down the road.Social Media Isn’t The Answer Many people say you have to post to social media several times a day if you want to build up your social media following. That is, in fact, the case if you’re solely focused on building up a following using social media. However, I would recommend you avoid spending all your time and energy&

What Should I Start? Podcast or Youtube or Blog First? Jam Session

The Common Path To Uncommon Success and FREEDOM with John Lee Dumas

RYB 950: The One Experience (that helped me make my first 100k online)

Welcome to this week’s episode of our Friday jam session. It’s always one of the highlights of my week. I enjoy being able to spend time with some amazing people and answering some great questions that will help my community grow its own businesses. If you’d like to join us, it’s super simple. Head over to takeactioncrew.com and sign up. It’s completely free, and you’ll be able to surround yourself with fellow business owners who will help inspire and empower you, and you’ll also be able to ask your own questions. You’ll also have access to our cool player. Where you can search for specific questions and find all episodes and specific instances where I talk about that topic. You’ll be able to find exactly what you need in no time and find the answer you’ve been looking for. The player is also free, so what are you waiting for? Sign up today! You definitely won’t regret it.Today I’m going to be answering a great question that I’ve been asked several times in the past. We’re going to talk all about how much you should spend on investing in your brand. I’m going to break this down for you and help you look at this from two different sides. 

This Side Hustle Podcast Turned Into His Full-Time Business with Nick Loper

Today we’re going to discuss an important topic that will help you take your business to the next level. We’re going to talk about what to write about in the emails that you send to your list. The main question I get asked all the time is “what can you write to keep people interested?” We’ll cover that and also talk about how you can get unstuck and send steady content to your subscribers even you’re unsure of what to write about. Today’s episode is coming from one of our recent coffee talks. If you’d like to join us officially, head over to takeactioncrew.com. We’d love to have you, and it’s a great community to be apart of, where you can spend time with like-minded people. You’ll also have access to our player, where you can search for any topic that you’re looking for you, and you’ll be able to find every instance and episode where I mentioned that specific topic. It’ll save you time and get you the answers you’re looking for quickly. It’s also completely free!

(Replay) Identify Your "ONE THING" and Change Your LIFE with Geoff Woods

The Secret To Creating Customers In Your Business For LIFE (4 Steps)

How Many Digital Products and Offers Should I Have? - Jam Session

RYB 942: Selling Crickets Online to a Serial Entrepreneur and Millions In Sales with Carlos

 Reason WHY NICHE Websites FAIL (Avoid These Mistakes)

How To NICHE Down For Less Competition? - Jam Session

Days Away From Giving Up to NOW Growing Multiple Online Businesses to MILLIONS with Dr. Mark Wade

How To Get Free Website Traffic in 2021 Using Blog Content (30,004 Visitor Example)

How To Write Your First Blog Post and Get Ranked On Google? - Jam Session

How To Build Brands in E-commerce and Digital Education with Ryan Lee

5 Stages To Build A Successful Brand in 2021 and BEYOND (The Roadmap)

RYB 934: How To Create Q1 Roadmap to CRUSH 2021? - Jam Session

(Part 2) Brand Building Strategy Session with OCTAVIO - Productivity + Next Steps

Email List Building and Marketing in 2021 (Best Practices)

I Created My Digital Product…Now What? Jam Session

Brand Building Strategy Session with OCTAVIO - Content + Digital Products

3 Steps To Find and Validate Your NICHE in 2021

RYB 928: How Do I Plan 2021 For Massive Success In My - Jam Session

 (Case Study) Digital Product Launch Update - Strategy Call

Predictions for 2021 and Really Good News for Us!

What’s The Best Way To Create and Recycle Content? Jam Session

(Coaching Call) Steps To Grow Online Brand In The Exercise NICHE?

One Simple "WORD" That Gets People To BUY and Take Action

What Should I Do First? Email List or Digital Product? Jam Session

When LIFE Throws You A Curve Ball and How To Reinvent Yourself with Sal

Welcome, I’m so glad you’re here! Today on the show, we’re going to talk about the word failure, what it really means, and how you can get unstuck when you’re feeling down or ready to give up. I’ve seen first-hand that this is a massive problem for people who are starting a business. When they try something, and it feels like it’s not working out the way they had planned, or they’re having a hard time learning a process, it can be easy to give up. I know how difficult it can be when you’re feeling out of your comfort zone, and it can be easy to start to self-sabotage. You need to get out of that mindset and be ready to learn from your failures and mistakes. With 2021 right around the corner, I wanted to address this issue head-on and bring it to your attention. I want to teach you the tools you need to learn how to fail forward and avoid getting stuck in the process. As a society, we’ve labeled failure as a bad thing. However, that doesn’t mean you’re still not in the game, ready to move forward and try again. In my eyes, the only way you can fail is by giving up or giving in when things get hard or don’t go as planned. This conversation might just be exactly what you need to get yourself fired up and inspire you to move forward.  I wanted to add a shameless plug here about our coffee crew. We meet virtually every Monday, Wednesday, and Friday morning eastern time. We talk a lot about building our brands, but we also cover topics like how to stay motivated, stay committed, go after the life you desire and have worked so hard for, and get unstuck and get over the barriers that you face. I hope you’ll feel inspired too, and if you want to join us and spend time with some really cool people who are helping each other stay motivated, head over to takeactioncrew.com. It’s completely free, and we’d love to have you! How to Learn From Your Failures  We always use the word failure in a negative light, but what does it really mean? To me, it means that you tried something, and when it didn’t go as planned, you decide to give up and move on without trying again. If you’re not done and take time to learn from your “failure,” you didn’t actually fail. I like to use the word lesson instead of failure because you’re learning when something didn’t go as planned.  As an example, let’s say you go through my Digital Product FastTrack Workshop, you follow the instructions exactly, and you only end up making two sales. If you feel like giving up, I’m going to blow the whistle and call a timeout. Instead, look at the positives. Number one, you have a digital asset that you can sell as long as you want. You just might not have the right audience. You also learned throughout the entire process, and you made something that your audience wants and needs. You’ve also been through the process, so when you’re ready to go through it again, you can with another product. So at the end of all that, did you fail? Or can you look at how far you came and what you’re capable of accomplishing? The next time you see something in your market that would be a good digital product, you know how to do it, and you’ll be ready to try again. There is no such thing as failure in my book until you stop trying altogether. You’re either on the sidelines or in the game; there is no in-between. If something didn’t work out, take time to review what you did, what could have gone better, and how you can improve for the next time. Your “failures” happen for a reason. It’ll help you to dig a little deeper and ask questions about why things happ

How Can I Start My Day and Guarantee Success? - Jam Session

The Entrepreneur Roller Coaster Ride That Lead To Millions with Chuck Mullins

The 5 Day Profit Push Email Sequence (Walkthrough and Examples)

What's The Best Way To Use Paid Ads To Sell My Digital Products? - Jam Session

How Billy Niched Down And Built A Brand Helping Chiropractors with Digital Marketing

3 Steps To Adding $1k Revenue Stream with a Simple Digital Product

What's The Best Way To Launch My Digital Product? - Jam Session

Success and Failures After Building Multiple Brands Online with Spencer Haws

The Solution To Finally Commit an Get Results in Your BRAND (30 Day Roadmap)

Welcome to this week’s session of our Friday jam session. It’s always one of the highlights of my week. It’s so fun to hang out with some awesome people and answer some great questions. If you’d like to join us, it’s super easy. Head over to takeactioncrew.com and answer a couple of simple questions. It’s totally free, and you’ll be able to learn right along with us and even get some of your own questions answered in the process. So what are you waiting for?!   Today we’re going to talk about the best email promotion strategies during the holidays. I get questions regarding this topic often and figured it would be a good time to cover this with the holidays fast approaching.   Build a Relationship With Your List Before Launching a Promotion   If you are thinking about sending out a promotion to your email list, don’t expect it to be successful if you just send out an email with your promotion. There are some things to consider and to prepare before you ever send anything out.    If you don’t have an email list, you’ll definitely want one to take full advance of the practices that I’m sharing with you today. If you need help building your list, sign up for our new email list building fast track workshop. You’ll be able to grow your list to 500 subscribers in just 30 days. It’s much easier than you might think.   Before you ever send a hardcore promotional to your email list, you need to let them know you are there to give them valuable information. Use the know, like, and trust method. Make sure people know who you are, like what you’re providing them, and know that they can trust you and what you have to offer. All before you ever ask them for anything in return.    In the beginning, provide 90% value and 10% promotion. As you gear up for a promotion, you can focus an additional 10% on your promotional efforts but not much more than that.    Steps to Prepare for Your Promotion   Before you ever start advertising your promotion, there are a few things that you need to do beforehand that will ensure that you see the most success.    Step 1: Create an Offer They Can’t Refuse    You need to have a great offer to share when you send out a promotion. A 10% discount isn’t going to get anyone excited to sign up or purchase your product.    If you’re selling a physical product, you could give them a free digital product, a bonus, or an instructional video to go along with their purchase. During a promotion, an incredible offer is going to get your subscribers to take action and purchase your product. So, take some time to really think about what you could offer to motive them to buy.    Step 2: Explain the Timing of Your Offer    Explain to your subscribers why you are offering this promotion and explain the timing. If you’re offering a holiday promotion, explain why you decided to launch it on a specific day that you did. If you only have a limited supply, be sure to mention that as well.    Step 3: Establish a Deadline   There needs to be some scarcity i

Today I have Judson Morgon on the Podcast. He owns a company called “Butter” that helps people create videos for their brand. Today, he will share his struggles and what it took for him to get where he is today. Before we dive in I want to let you know about something really exciting! We just finished creating a new workshop to teach you how to create your own digital product within 30 days. To sign up for the course, head over to brandcreators.com/digital.    How Judson’s Entrepreneurial Career Began    I started my career as an actor in New York and have a master’s in acting and directing. I was there for five years, and did really well, and was on a Broadway show. That’s where I met my wife. Her career took us to LA. I quickly realized that I didn’t want to live a life as an actor and have always felt like I was meant to be an entrepreneur.    I ended up moving behind the camera. I noticed that big brands always need help creating content. From there, I created an agency creating videos for brands. My expertise is to incorporate stories within each video.    Always Be Prepared to Pivot    When I started my agency, my wife was succeeding as an actor. It was paying the bills while I was figuring things out starting my business. I really wanted to figure out my own thing and how to make a nice living being my own boss. It was a challenging part of our marriage, while my wife was the primary breadwinner.    Growing up, I never understand the importance of providing for my family in the way that they needed. It took some serious therapy and my wife communicating in an open way about her needs. It’s important to think ahead about how do you want to provide for your family and how you’re going to make it work.   For me, I had to set a goal, reverse engineer, and take action every day. The key is to pivot, pivot, pivot until you find your niche and passion, and take massive action daily! You can’t sit on the sidelines and wait for things to happen.    Around 2015 I discovered the Amazon FBA model and started a business around that, and I also started my video agency around the same time. It’s a nice combination, and it was nice to find a way to provide for my family and feel like I was doing my part.     Look For a Need in Your Market    Before I started my own business, I was making films within the music industry. I was good at doing things on a budget and was a great storyteller, and had steady work coming in. I saw a need for creating corporate videos and was impressed with how much brands were willing to pay for them. Over the past four years, I transformed where it was just me making videos to building out an entire team.    When COVID hit, we shifted our focus more to making more videos for eCommerce brands. We primarily focus on video because Facebook and Amazon both like video best. There is a huge opportunity in video because not everyone can or even wants to do it on their own.    Tips for Effective Story-Telling   

Today I'm fired up to break down the three-step process of validating your digital product before you take the time to promote and create it. I'm going to share a recent coffee talk that I did related to this topic because we went into great detail. To join our weekly coffee talks head over to takeactioncrew.com. We'd love to have you, and you'll be able to ask questions and get more involved. So, it's a win-win!   One of the biggest hangups people have with creating their own digital products is that they feel like they are too difficult to create. To help, I actually just taught and recorded a digital product fast track workshop. We teach you how to validate, create, and sell your digital product within 30 days. It's much easier than you might think, and I walk you through each step of the process.   The First Steps to Create a Digital Product   If you're thinking of creating a digital product, I recommend validating the idea before you actually move forward.   If you don't validate your brand, you'll end up doing a lot of work to discover that there isn't enough traffic or ways to monetize. The same goes for your digital products. You need to make sure that people want what you're creating. The best way to have people validate is with their wallets. This is where preselling your course comes into play.   If you have any reach on Facebook or have an email list, you have a way to test out your product before creating it. Minimal Viable Products (MVP) are also a great way to get started. The goal here is to get a good quality product out there quickly without actually creating the product until you know that people are genuinely interested and willing to pay you for it. There is no point in creating something to only realize down the road that no one wants it.   The way that I look at it is when you come up with an idea, you need to make sure that your market is interested first. With a digital product, it's fairly easy to validate quickly so you can be on your way to selling and creating the product.    Have you ever had someone commit to something but not follow through. That happens when you start to build an audience for your brand. Typically it's because people are busy, overcommitted, or don't have the money to pay for it. However, when someone votes with their wallet, that is deemed a true vote.   Step 1: Validate Your Digital Product Idea   When I started marketing my Email List Building Fast Track Workshop, I didn't create a product at the start.   All I did was draft up a Facebook post to see if anyone would be interested in the workshop first. I didn't email my list or anything thing. Just from posting on Facebook, I had 120 people say they were interested. After a few days, I direct messaged everyone who showed interest and included a link to the payment page. From doing that, we had 50-60 people who actually purchased the course.   I posted on Facebook again after the initial sign up and shared the same information along with the date of the course and asked people to comment who hadn't yet and wanted to purchase.   Keep in mind that Facebook will flag you if you send too many direct messages in a short amount of time. But there are plenty of ways to get around that.   Before you ever create a digital product or course, you should create an email list. So you can reach out to those people and promote your digital products once you're ready. As long as you have your list ready first, it's fairly easy to reach out after that because those peo

Welcome! Friday is always one of my favorite days of the week. I love getting to hang out with some awesome people on our coffee talks. If you’d like to join our live Friday jam sessions, head over to takeactioncrew.com. We’d love to have you join us! Once you’ve joined, you’ll be able to ask your own questions each week to help grow your business. Today we’re going to talk about how to run Facebook ads for your brand and everything you need to know about how to get started.   Keep in mind that you always want to start by planting seeds and build out content from the start to avoid putting all your efforts into one platform. However, it can be frustrating to wait for months for that content to bring organic traffic to your website. So, there is definitely a time and place to use Facebook ads. It allows you to instantly drive traffic and get eyeballs on your content. However, you have to consider that when you’re paying for ads, you need to find a way to recoup the cost and make money. That’s why I always suggest selling digital products to start. You can also start by creating your email list, which we recently taught how to do in our email fast track workshop.   Remember, consistency is key. If you are posting on Facebook every day, you have a good chance of getting in your audience's feed. The more that they interact with you, it lets Facebook know that they want to hear from you. However, you won’t get full reach without paying for ads.   How to Use Facebook Ads To Grow Your List   If you don’t have an email list and don’t want to wait for months to see progress, I recommend paying for Facebook ads to get a head start. All you’ll need is to build a lead magnet and landing page. Even if you don’t have anything to sell them yet, you can use the content you’re creating to drive traffic to your website. I would pay for up to 1,000 subscribers without having a paid product. Because once you have a list, you can sell to those people in the near future once you do have products ready to go. Once you have your list, you can ask people directly what content they are looking for to help make the content creation process easier.   You can also build a list by doing a giveaway as another option if you don’t have your lead magnet ready yet. The quality will be less than leading people to a lead magnet. However, it’s much cheaper to get leads. You have multiple options, so there is nothing stopping you from taking action now!   The Value of Selling a Digital Product   I recommend starting with a digital product, and you can incorporate a physical product later down the road. This helps keep your funnel going so you don’t run out of inventory and break your process. Start with offering a digital product on the thank you page of the lead magnet, and you can sell your physical product after that. Remember, once you capture a person’s email, you’ll be able to reach out to them on a regular basis, so you’ll have plenty of time to sell your physical products. Once you start to see your lead magnet converting at 20-30% on the front end, you need to get a digital product created quickly so you can start bringing in some revenue.   When you start sending out emails, ask yourself what you’re putting in front of people that you can start recouping income from. It can be as simple as adding affiliate links to your blog post or implementing ads to your website.   Coffee Talk Q&A   Q: How far out should I start to promote my workshop?   A: In all honesty, it just depends. I recommend starting out promoting two weeks out at the most

Never Shared Before Stories on Building and Selling Our E-commerce Brand (My Business Partner)

Today I'm going to share with you some examples of how to write emails for your list that deliver goodwill, let your subscribers know more about your brand, and how to sell all at the same time. I'm going to walk you through each email and why they work if you're thinking about building a list and want to see how it's done or how to launch a product, just model what I'm doing.  Review of Email #1  Every time that you send an email, you're entering someone's inbox. They're either going to be ok with it or unsubscribe if they don't want to hear from you. The goal is to deposit goodwill every single time you reach out. The first email I'm going to talk about was sent out after the promotion for our email list building workshop and is part of the post-promotion campaign.  Subject Line: do this and you'll get results [no matter what] I've been thinking about this over the past few days after wrapping up my email list building workshop last week.  One thing that will always give you results is being consistent and committing to whatever you work on. But I see people that make things too hard or overcomplicate things and never take action.  I've reviewed a few messages over the weekend from students who went through the email list building fast track work shop, and they told me they completed their lead magnets after putting it off for months.   Do you think they have a better chance of growing their email list now? Of course, they do! :) No matter what you're working on, you need to make a commitment to yourself and stay consistent. I've got a personal example. Right now, I'm writing this email to you even though I have my family in town and could have put it off.  (Side note) I was actually holding my grandbaby and was still staying consistent with what I committed to. But I committed to writing an email at the beginning of every week, and NO MATTER WHAT, I always write the email. This allows me to stay consistent with my schedule and develop a habit that I will repeat regularly. It only takes me 15 minutes or so, but I make sure that it gets done. So my question to you, are you committed? Are you consistent?  Are you taking action on a regular basis? I'll give you one more example. Every week I've been doing my morning coffee talks three times a week. Why? Because I made the commitment to do them and created a weekly routine that is now automatic.  Commitment and consistency is the key to getting results, so I'll leave you with that. Think about it today and ask those hard questions.  Are you committed and constant? If you're not, there is good news. You can always start today.  As always I am rooting' for you. Scott Ps. Being constant and co

RYB 904: How Do I Write Email Subject Lines That Grab ATTENTION And Get Opened? Jam Session

RYB 903: ALS Diagnoses Sparks Health Questions for Entrepreneurs and Wakeup Call

RYB 902: Giveaways vs Digital Downoads To Build The BEST Email List (What's Best?)

Welcome to this week's Friday jam session. It's one of my favorite times of the week when I get to hang out with some incredible people and answer some great questions. To join us, head over to takeactioncrew.com to sign up for free. We'd love to have you! I also wanted to let you know that moving forward, we'll require an application process for our Brand Creators Acamedy to make sure that we're bringing in people who are ready for the program.   Today we're going to talk about what to do after you create an email list. I'm going to share with you how to send something for sale without your subscribers getting mad at you. This is one of the most common questions that I get, and I am excited to break down the process for you today.   If you are looking for additional help, I encourage you to head over to takeactioncrew.com. So you can join our Facebook group where you'll receive additional tips and communications from me and others within our community. It's a great place to network and meet other people who are working on growing their own businesses and learn from each other. Just make sure you have a profile picture and can answer the three simple questions that we ask. This gives us the ability to make sure we don't get people spamming our group.   Build a Relationship With Your Subscribers   The mistake a lot of people make is to start an email list and strictly focus on launching a product and selling it to your subscribers. However, it's important to remember that each person that you're communicating with has certain wants and needs. They are real people with real feelings. Make sure that you deliver something of value before you ask them for anything in return.   While you're providing value, you can also offer something to your list as long as you weave in a subtle offer and avoid making it solely about asking for them to give you something. People who sign up for an email list are usually looking for help in solving a problem or want to learn how to do something. Make sure that you're providing your list with a solution to their problem and always start by providing goodwill. Don't worry about giving out too much information because you can always go deeper.   The key is to attract the right people and repel others. I recommend always start by selling passively, and as you get closer to the launch of your product, you can transition to a hardcore sell. I do this in my own businesses and have seen a lot of success. As you start out by selling passively, you're going to show that you can deliver goodwill and establish yourself as an expert within your niche. When you're ready to start promoting your products more aggressively, most people on your list will be found with it. Especially if they see the value that you can offer them. You can sell all you want, but you need to deposit goodwill into your list beforehand if you want to see the best results.   How You Can Sell From The Start   If you want to start selling right off the bat, there are ways to do that. Just make sure that you do it strategically. For example, when a person sign-ups for your email list, you can send them to a thank you page with an exclusive offer for a paid product. They'll get something for free, and you're simply informing them about a special offer after they've received their goodwill.   For the most time, people are going to be ok with it, and if they aren't, then repeal those people. Remember, you only want to focus your time and efforts on those who are interested in what you have to offer. From there, your audience will know about the offer, and you can continue to subtly touch on your paid products mov

I’m excited to announce it’s our one year anniversary of launching Brand Creators Academy. To celebrate, we are open for registration from October 26th-October 30th. Head over to brandcreatorsacademy.com. After we close registration, we’re going to change the process and will start taking applications. This will allow us to see where you are in the process and if you’re a good fit to join Brand Creators.   Today we have Nathen Hirsch on the podcast. He recently sold his company, “FreeUp.” He’s going to share with us why it happened, how it happened, and what he is working on now. He’s also going to share his tips on how to build a successful business and what it takes. Let’s get right to it!   The Process of Selling FreeUp   When I originally started FreeUp, I wanted to build a sellable business and have the opportunity to sell it if the time was ever right. Last year I had a client reach out to see if my partner and I would be willing to sell the business. The offer we received was very reasonable. It required a lot of due diligence on both ends but turned out to be a win-win situation for both the buyers and us. There are only so many ways that you can grow a business, and I knew that I wouldn’t want to take on investors, so selling the business was always something that I had been willing to consider.   How We Expanded FreeUp’s Target Market   Once we decided to expand our target market with FreeUp, we went after the marketing niche. We were able to get a lot of influences to promote us. It’s a lot easier to get in with tier A influencers within the eCommerce community vs. the marketing space. However, we slowly chipped our way up, and by the time we sold the business, we were focused mainly on the eCommerce and marketing space.   We were also very diversified in our marketing efforts. I would say the most successful marketing efforts came from podcasts and affiliate links. We also had success with content swaps and networking on social media. We actually scaled the business without any paid ads. It was tough to track ROI with paid ads with FreeUp, but with my new business, we’re starting to test out paid ads now that we have the other aspects of our business figured out.   How Nathan Handled Tough Times In His Business   I realized that FreeUp couldn’t scale when I was the one taking all of the calls and talking to everyone who wanted to join. By year three, we had to hire VA’s to take calls to streamline the process. It also took us a while to work with developers to create a better experience. It just took us a while to figure that all out. It was also stressful during the sale of the business. It was tough to spend so much time selling the business and balancing managing the business at the same time. It was overwhelming to know that they could back out of the deal at any time. It was really tough when the sale was finalized because we had to tell our entire internal team. We hadn’t told them until it was final in case it fell through.   It wasn’t until a few days after we signed the agreement that we were able to celebrate. We sold our business in November of 2019. I spent some time with my family, and after that, my business partner and I decided that we wanted to continue working together. I spent the next few weeks listening to quite a few podcasts and learning about managing properties to see what we wanted to do next.   However, around the same time, we had a lot of people ask us if we could share with them how to hire a VA. From those questions, we create and launched a course the week that COVID hit. Our goal was to get 100 people to sign up, a

I’m excited to share a recent coffee talk I did, sharing a hot seat session I did with Dino, a member of Brand Creators. He recently purchased a niche site that is currently getting 65,000 page views and 7,000 unique visitors per month. Today I’m going to share some low-hanging fruit that he can take advantage of and how you can do the same in your own business. I wanted to provide you with some key takeaways, so you know what to look for and how to successfully build your own brand.   My Initial Evaluation of Dino’s Website   When you’re looking to buy a website, you need to start by looking at the opportunities that could come from the current site. Can you increase the value? The key is to know the building blocks and principles, so you’re off to a good start.   Dino approached me and asked if I thought he should buy a particular website. When he was looking at the site, it was making $800 a month in ads. Now he’s making over $1,500 a month in ad revenue alone. The one thing I saw when I was evaluating the site was that there was no lead magnet. The previous owner never had one. My first recommendation was to get one up asap. It’s important to capture leads from website visitors so Dino can instantly start to grow his email list. Over time, he’ll build a nice solid list from the steady flow of traffic he has coming to the site. Every time he posts new content, he can send it out to his email list so it’s essential to get one started.   Don’t Wait to Create a Digital Product   Dino had a digital product that the previous owner had created but never sold. He needs to get that up on the website for sale soon. He can always play around with the guide's price later, but it’s important to get a digital product up on the thank you page once a visitor has signed up for the free lead magnet to give them a follow-up call to action.   I also want you to keep in mind that Dino took a shortcut by purchasing a website that already had a library of content already created. The website started out with content only until Dino purchased it. He is now starting to add additional elements. Whether you start your site from scratch or purchase one, you’re going to have to pay for it either in money or time.   Brand Creators Virtual Event Take-Aways   In our recent Brand Creator online event, we had Cassidy Tuttle come on as a guest speaker. She shared how she has been able to take advantage of selling her own digital products and uses email funnels to make over $15,000 a month. If you missed our Brand Creators event, you can purchase the recording now. There are some great insights that will help you grow your own brand. We walk you through how to create content and how to get traffic and monetize your site.     There you have it! I hope you learned something from our hot seat session reviewing how to take existing traffic and turn it into profits and a growing email list. Remember, business drives traffic and offers. Whether you start a brand from scratch or purchase a website, it’s important to understand what areas of the business to look at and where to focus your attention so you can grow your brand from the start.   As always, I am here for you, I believe in you and am rooting for you. It’s time for you to take action and go rock your brand. Take-Aways From Today’s Episode My Initial Evaluation of the Website (3:59) Don’t Wait to Create a Digital Product (10:10) Brand Creators Virtual Event Take-Aways  (11:50)

How To Choose Your Digital Product  Every person will be in a different part of the process. However, it's important to understand that whatever digital product you create should be something that your audience wants. There are three simple ways that you can find inspiration on what type of digital product you should create.  Investigate Your Market Place  To start, I recommend heading over to Amazon and taking a look at Kindle books within your market. See what content has already been created. This will give you a better idea of what people within your market are looking for. I also recommend heading over to your competitors' sites to see if they offer any digital products.  Send a Naked Emai to Your List Another great way to get ideas for content and needs in the market is to send out a naked email. Ask your email list what type of content they are looking for to better serve them. Even if you have a small audience, get their opinion. Having an email list when creating a digital product is going to be huge.  Use Your Own Experience For Content Ideas  If you've been in the shoes of your audience, use your own experience to come up with content ideas for your digital product. Identify Your Digital Product's Purpose  Your product needs to solve a problem or improve a person's life. Make sure that you identify the main purpose of the product before you start to create it. It's important to highlight the product's features to show how it'll solve a problem or make their life easier.  How to Promote Your Upcoming Workshop  Start by announcing your workshop, talk about it on your Facebook profile, fan page etc. From there, you reach out to each individual that said they were interested. You would simply send them the link to your PayPal account and collect payment that way. Keep it really simple from the start. When you're ready to take it to the next level, you can directly create a sales page within ConvertKit.  To promote your course to your email list, you could easily pull small take-aways from your workshop to send out. You can share bite-sized pieces of content pieces from the workshop to show that your course will provide value and give them a sense of what to expect. Just make sure that you always have a home base. Somewhere that people will always be able to find your digital products and courses.  I hope you enjoyed this week's edition of our Friday jam session. Until next time, remember, I am here for you, I believe in you, and am rooting for you. It's time for you to take action and go rock your brand!  Take-Aways From Today's Episode  How To Choose Your Digital Product (3:24) Identify Your Digital Product's Purpose (15:35) How to Promote Your Upcoming Workshop (21:10) Links Take Action Crew: http://takeactioncrew.com. Coffee Talk:

RYB 897: The "ONE THING" Can Change Your LIFE and Business with Goeff Woods

(Live Case Study) How To Get Paid To Create Your Digital Product

What Are The Best Tools For Email List Building and WHY? Jam Session

RYB 894: How 11 Cents Led To A Million Dollar Business with Shane Sams

5 Things I Learned After Selling Our E-commerce BRAND

What Is An Email Funnel? Jam Session

How To Create A Healthier and More Productive Entrepreneur with Abel James

RYB 890: BIG AMAZON NEWS + Preparing Your E-Commerce Business for 4th Quarter with Jeff Cohen

BIG Takeaways and Highlights from BAL 2020 Virtual (Jam Session)

RYB 888: From Starting A Worm Business To Helping Sell A 20M Business (Story Time with Joe Valley)

RYB 887: One Digital Product And Launch That Generated $12,500 in 3 Days

Today we're going to talk about what it takes to start a podcast. It's a question I don't often talk about, so I'm excited to answer some of some questions related to the topic.

RYB 885: How Darren Landed The "Down To Earth" Netflix Original Show That's Changing LIVES

RYB 884: The NAKED Email Method and The RESULTS

RYB 883: What's Best Way To Sell My Digital Product? - Jam Session

RYB 882: Youth Pastor To Paid Speaker To Creating An Online Business with Grant Baldwin

Welcome! I love hanging out with some amazing people every week where I can answer some awesome questions. If you want to become part of our Take Action Crew, head over to takeactioncrew.com to join us. You can ask your own questions every week and be apart of an amazing crew. Today I'm going to tell you exactly how to write an email to send to your list and get them to engage with you. I just recently did an experiment of my own that will help you outline how to do this, step by step. It'll literally take you just a few minutes, and I think you'll be able to see positive results very quickly.

Today I have Kevin Sanderson here with me, and I am excited to have him back on the show. We’ll go through some of the ups and downs he’s gone through since he left his job two years ago.

I had a special announcement that I didn’t want to wait to make, so I’m posting an unplanned episode of the podcast. I wanted to let you all in on a change that I’ve decided to make. I am closing down my private Facebook group for the Amazing Seller podcast. I started it over five years ago, about six months after starting the podcast. Over the last few years, it’s grown to over 58,000 members, and with it attracted a lot of spammers who don’t belong there. So, I’ve made the decision to close the group. For now, it’ll be archived so you can still search for resources within the group, but moving forward will no longer be any activity within this group moving forward.   What’s Next for Rock Your Brand?   I’ve decided to create a new private group focused on building your brand and a place to qualify to become a member of Brand Creators down the line if you’re interested in that. Brand Creators is our paid group of members that I work with daily to help grow their brands. I wanted to create a new group where I can post my podcast episodes and do my coffee talks live. My focus is to have the new group filled with the right members, so there will be a smaller number of members.   How To Apply For Our New Facebook Group   You’ll need to complete a brief 2-minute application to become apart of the new group. We will require that you have a profile picture and have an established presence on Facebook. We will not allow anyone jumping into our new group for self-serving purposes. We’ll be posting things here that you can’t always get on the podcast, so it’ll definitely be worth it if you’re a good fit. To submit an application, head over to Brandcreatrs.com/ryb if you want to submit an application to become apart of the group.   Providing You With a Better Experience   I will continue to record and post three podcasts a week. I’ll also be hosting my coffee talks on Monday/Wednesday/Friday at 10 am eastern time. If you want to become apart of our Take Action Crew, submit an application, and we’ll host those within our the Rock Your Brand Facebook group moving forward. The goal is to provide you with a better experience. We’re also using this as an application process of sorts for those who want to become members of Brand Creators in the future.   I wanted to take the time to hop on and be completely open and honest with you about the reasoning behind closing the Amazing Seller Facebook group. If you want to be apart of the new Rock Your Brand private Facebook group, fill out the short 2-minute application. I would love to have you and look forward to seeing you on the inside.

Today I wanted to call a little time out and reflect on the past 14 guests that we've had on the show. I wanted to give you a place that you can find all the episodes that I'm going to touch on in one convenient location. When I decided to rebrand the podcast, I had already been doing it for over 4 ½ years. A common thread with all of the interviews that we'll review is that every person has had pivots. As you grow and circumstances change, you'll have to change how you operate and do business. I want to share this with you to see the evolution of a business. Take some time to use this as your own personal playlist and listen to each of these interviews. You'll discover that each person was once in a similar place that you are now, and success is much closer than you might think.

Welcome to this week’s Friday Jam session. It’s always one of the highlights of my week. I enjoy being able to hang out with some awesome people and answer some great questions to help you grow your business. Head over to takeactioncrew.com to join us every Friday to get your own questions answered. Today I’m going to teach you how to write awesome subject lines and get more clicks in the process.

Welcome to our Friday jam session! This is one of the highlights of my week, where I get to hang out with some awesome people and answer some great questions that will help you grow your business. You can join our take action crew anytime and get your own questions answered. In the last few weeks, we've been talking about building an email list and creating a good lead magnet. Today we're going to talk about how to drive traffic to your lead magnet so you can grow your email list in the process.  You Need a Lead Magnet to Start  A lead magnet is a short pdf guide or infographic that provides value for your target audience, and the goal will be to drive traffic there. You'll create a landing page to host your lead magnet once it's ready.  Limit the time that you spend to create your lead magnet. Typically it should take no more than a couple of hours. Keep it simple, and you can even use your old blog posts and other content to create it. To start, you may not know what the offer will be for your lead magnet. The goal is to just try to build out your email list. Start by testing things and don't over complicate the process.  Utilize Facebook  I don't know many markets that don't have some sort of audience on Facebook. You need to identify your targeting to get started. A simple tip is to head over to Facebook and use the search bar to type in topics and keywords related to your niche. You'll be able to see where your market is hanging out and what groups and pages they're a part of. The pages in specific will allow you to target your audience and share your lead magnet. You'll also be able to learn what other topics they are interested in.  From there, you're going to start running ads (start with $5 a day per ad). You'll start to show up once the add is approved and can test your lead magnet quickly. Look at the first 100-500 people to see how many people click on it. Test out your ad for at least 7-10 days. A good conversation rate is at least 15%-20%. Keep in mind that your ad isn't typically going to work right out of the gate. You'll see that it's not converting well and change the targeting first and your landing page second if you're still not getting traffic.  If you don't want to spend money, put your landing page in your blog posts, on the sidebar on your website, and create pins on Pinterest directing people to the landing page. Use your Facebook fan page to set up a group and run ads. It will ultimately build up your following and likes by running ads, but that shouldn't be your main goal. It's required to run ads, so that's the main purpose.  Guide To Giveaways  When you do a giveaway, you may have less targeted leads and will need to weed out the people who don't want to be on your list for the long haul. However, it's

Today we’re going to talk about the only three things that you need to start email marketing. If you haven’t started implementing this into your business yet, you need to! Email marketing makes it easy to reach out to people in our market and stay front of mind. The idea is there are a lot of people who aren’t ready to buy right now. However, they may be looking for tips to help them out in the moment and eventually will be more inclined to make a purchase at a later date. When we have an email list, we can control the communications with our customers, and it will change the game. Email marketing has been a part of my business for many years, and today I’m going to break it down for you to simplify it so you can implement this strategy in your own business.  If you are interested in building your email list and have been following what I’ve been sharing, pick up a copy of our playbook. It’s the exact process and steps that I use for all of my businesses. There is an entire section dedicated to email marketing to help you out.  Now let’s get right to the three things you need to do email marketing the right way and to keep it super simple. You Need To Have Your Lead Magnet  Before you even start, you need to know what your market wants so you can create a valuable lead magnet. Make sure that it’s niche-specific and isn’t too broad. If you haven’t decided what your lead magnet is going to be, that is what you need to work on. The market may not even realize what they need until you create it, and that’s ok. Just make sure that it’s specific and calls out a problem, solution, or something that your audience wants. Make sure to keep it simple, especially at the beginning.  Create a Landing Page  All you are going to do is put the lead magnet on the landing page and drive people to that page so they can sign up to get their freebie. On the landing page, you’ll be collecting their email address that you’ll add to your email list. Don’t talk about driving traffic to your site until you have your landing page ready to go.  Email Auto-Responder  We use Converkit and absolutely love it! Inside Convert Kit, you can actually create landing paging so you can do it all in one place. Make sure that you dont overthink it. Simple is always best when it comes to email marketing.   Bonus Tip - Add a Thank You Page  The thank-you page will let people know you’ve sent their freebie and will include an offer for one of your products. It’s an easy way to upsell and promote your product. Even if they don’t purchase the first time, you now have access to their email and can reach out again at a later date. I recommend always creating your own custom thank you page and avoid using the word “subscribe” to make it more personal and provide added value.  If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience.  As always I am here for you, I believe in you and am rooting for you. Now its time for you to take a

Welcome to this week’s Friday Jam Session. I enjoy hanging out with some awesome people and answering some great questions every week! To join us head over to takeactioncrew,com to hang out with us. Today we’re going to be talking all about what to write and send to your email list. I’ll be sharing with you five different things you can send to your email list that will help you grow your business. What Do You Send To Your Email List   #1 Fulfill Your Promise - What did you promise your email list in the lead magnet that they signed up for. To start, send the download that you promised them. The second email can be a follow up to see if they received the download and see if they’ve been able to use it yet or if they have any questions. Not everyone gets the first email or even opens it, so it’s always good to follow up with another email to your unopen list, and it’s super easy to do.   #2 Ask Questions - Make it a point to send at least one email per week. It’s important to ask open-ended questions so you can get feedback and start a conversation with your audience. This is also a great way to have a better idea of what problems and solutions they are looking for and show that you are a trusted source ready to help them. When someone responds it will improve your credibility and boost your delivery rate.   #3 Send Them To Your Blog or Website - The goal is to drive traffic to your website/blog, so your email list helps you with that and will help rank your content higher in Google when they see that people visit your website. You can always send an email to let them know you’ve recently uploaded a new post, or if you update an old piece of content, send an email letting your email list know, especially when you have new people on your email list.   #4 Send People to YouTube - If YouTube is a big part of your website, send people from your email list to your website. If you’re doing this, always put your video in a playlist. You’ll send people to the playlist so it’ll automatically play the second video that you have up instead of automatically playing someone else’s content if you send them to a specific video.   #5 Send People to Your Facebook Page or Group - If you’ve recently posted something on Facebook that you want people to be aware of, drive people to Facebook. On a page, you can always share the link. However, if you have a group, it can’t be shared as easily.   Always make sure that the emails you write are about your audience and not you. Create Powerful Subject Lines 15:14   One of the most important things you can do is to create subject lines that create curiosity. Questions are also very effective. Make sure to look at the platforms that work best for your business and work best for you.  Friday Jam Session Questions   Should I Send A Second Email to The Unopened List?   At a regular rhythm, I would send a follow-up email 24-36 hours after to the unopened list. You’ll be amazed at how many people will open your email the second time around, so don’t miss out on that opportunity.   Should I Create Email Sequences or Create an Email Every Week?   For my email lists, I have an onboarding sequence, and if we have an offer going on, we have a deadline sequence that goes into place. When you’re just starting out, build a 3-5 email sequence that is sent when someone signs up for your lead magnet. From there, you can add them to your general list

Today we're going to talk about five mistakes people make when creating their email lists and how to avoid them. Email marketing doesn't have to be complicated, and I'm here to share some ways to help make it easier. Let's get right to it!  I actually just sent out an email to my list, letting them know that we're focusing on email marketing for the next few weeks. It's been very useful for my businesses and has worked for me for over fifteen years. Over the years, I've followed the email marketing formula that has worked well for me. There are a few common mistakes that people make when they're implementing email marketing, and we're going to talk about how to avoid those to successfully grow your email list.   Start With a Lead Magnet  To start, you need an effective lead magnet, landing page, and a place to collect your emails, such as ConvertKit. Next, you'll need to figure out how to get people to your landing page and what to send to your email list each week. You'll change up your lead magnets as you go, and your product offerings change. However, to start, you need to have a good understanding of the basics before getting started. 

Today I have Shannon Irvine back on the show, and I’m happy to have her! Today we’re going to help people who want to build a business that will set them free and help them avoid doing things they don’t want to do by removing their negative mindset.  Your An Entrepreneur At Heart   Entrepreneurs share common DNA. We always have our foot on the gas and are always in some stage of learning and growing our business. However, at the same time, we have our foot on the break without our knowledge or permission. At times it feels like our business growth is slow, and we can’t get it to where we want it to go. Why? Because our brain is wired to keep us safe and familiar. As entrepreneurs, we have to show up and do things that most won’t, and that’s difficult for our brain to allow.  We’ve also inherited stories about worth, being successful, and failing. Because we were young when we learned these things, they are holding us back as an adult. These roadblocks make it difficult for us to surpass expectations and achieve our greatest dreams!  Why We Have Negative Thoughts on Repeat  You want a big business, and you have a high vision, but you have a story on automation that says that “money doesn’t grow on trees” or something similar. And it makes it easy to sabotage your success. We tend to repeat the negative instead of the positive. If you repeat the same negative story over and over, your subconscious will say that’s what you believe, and it’s on autopilot. It eventually turns into an identity, and you become that person. Out of that place, 90% of our decisions are made, and we take action based on our decisions. So, it’s time to control your thought process so you can stop the self-sabotage.  The 4 Steps of the Mind Matrix Process  It’s possible to transform our way of thinking. The Mind Matrix is a four-step process that I take my clients through to help erase these negative stories and achieve their goals.  Step 1: Recognize the exact words that you’re saying to yourself that is sabotaging your success. You need to pinpoint the actual words because that is what’s automated and needs to work to reverse.  Step 2: Record you saying those words out loud and write them down on a piece of paper. It’s been on automation your entire life. Now we’re taking it out of your subconscious mind. What you focus on does grow, so it’s time to focus on the positive and remove those specific negative thoughts.  Step 3: Start to refute it. Your logical adult mind will look at that sentence on a piece of paper and realize that it’s not a thought that you want to keep. Usually, the first time you read it out loud, your brain will start to reject that thought immediately. But sometimes deep down, it still feels like it’s true even though our logical mind knows that it’s not true. At this moment, think about someone that you love. Take the lie and put it on that person. So use their name instead of yours when you say it out loud. You’ll realize that it’s absurd to say those things about someone that you love, so why would you say

Today we're going to talk all about email writing mistakes and how to fix them. I'm talking with Karen from our Brand Creators about an email she recently created and sent out to her new email list. I rewrote it for her and made a few recommendations on how she can improve her emails moving forward. You'll learn a ton from today's episode, and when we're finished, you're going to be ready to write effective emails for your email list! If you want to be apart of our coffee talks throughout the week, head over to takeactioncrew.com and join us every Monday/Wednesday/Friday at 10 am. We would love to have you!  Real-Time Email Review  Today I'm sharing a real email example from Karen Curtis, one of our Brand Creators members, and how I would improve it. The best part is that you can always better create better emails, including better stories and content within each one, so never get discouraged when you're writing. When we talk about sending out email broadcast messages to my mailing list, I recommend sending out at least once a week. Use The Subject Line As Your Hook  If a subject line catches your eye, save it, so you know what types of emails are effective. You can always come back and reference those later on. Sometimes it won't be something that you think would be effective but actually is.  I prefer not to send an email with a subject line in all caps. It signals to the spam traps and could go to the promotions or spam folder, which we want to avoid. I like to have the first letter of each word capitalized or capitalize on a keyword to catch the person's attention. It still stands out without your email heading to spam.  Make sure your subject line direct and easy to understand. Make it clear what the email is about so they can know what to expect before they even open it up.  How to Write an Effective Email  People don't care about us as business owners. If I just talked about myself and what I'm doing, you'd probably just ignore me. You want to know how I can help you. Keep the language of your email all about the customer and how your products and services are going to benefit them. Avoid asking questions right out of the gate because they can't answer you even if they wanted to. Instead, use a question as a call to action. Hold off on images if your email list is new. Anytime we put links or images, it's easier for them to get flagged when you send them. Always add a ps.  Keep your emails very clean and very lean. Always get them to reply back to you. Ask them a question to get them to respond to help build brand credibility. Not only will it give you a better chance of being delivered, but you'll also have people opening and replying to. Always make sure that your emails are searchable and super easy to read. Break up the text with space, so it's simple to follow along.  Send an Email to Your Unopened List  <

Welcome to this week's Friday Jam session, glad to have you here! As always, this is one of the highlights of my week. Every Friday, I get to hang out with some awesome people and answer some great questions. Join us by heading over to takeactioncrew.com to join in on the fun every week and get your questions answered.    The question we're going to start with today is, "how do you build a brand with the intention of selling it?" The goal is to find traffic in the market that produces revenue if you want your business to be successful and prepare it for sale. Not only will you be making money from ads, products, etc. as you go along, you'll also be able to sell your blog for around 3x the amount of your net profit when you're ready.    We're in the process of selling one of our businesses now. We had a previous offer before COVID hit that was an amazing offer. We were ready to go, and we were a month into the sale, and they backed out right in the middle of the pandemic. We've now supposed to close with a new buyer in a week that has been a long two-month process, and today, I'm going to share what we need to make that brand success and ready to sell.  Create Your Strategy From The Start We built traffic following our Brand Creator's playbook. Everything we've implemented follows that same model. We focus on creating content that gets indexed by Google, sending three emails a week to our audience, a Pinterest strategy, selling over ten physical products, and a digital product. On top of that, we also implemented our ad and affiliate revenue streams. We even have some Etsy and eBay sales. The key is to have diversification in place, which buyers love.   If you want to start a business to sell it, make sure that you get your accounts set up by a 3rd party accounting team. Your books have to be to make the sale a success. When you want to sell your business, having your books done by a third party helps build credibility, so potential buyers know it was done accurately. I would get that process set up when you make your first sale. How To Prepare Your Business to Sale  Start by finding a market or a niche that will be around for the long haul. Make sure that you validate that you'll get traffic, and there is money to be had in the market. Can you make money selling digital products and putting ads on your site? Focus on getting the ad networks, affiliate links, and digital products set up to start with. If you want to sell your business, they want to see diversification.    If you want to sell your business for a million dollars, you'd need to make $350,00 net profit per year. Keep in mind you'll have to have your business for at least 18 months before you can sell. Buyers want to see a positive trend for longer than a year. So you should always start planning ahead of time before you want to sell.    The perfect formula to sell your business includes diversification, traffic, and revenue. By following this formula, you'll be able to sell your business quickly because you want to buy something that they know has the potential to grow quickly.    If you're really niched down, it might be hard for someone to take it over, but it can still be done if you have a good strategy in play. It's also hard if you're the face of the brand, so branch out and bring in others contributes to making it easier to transition ownership. You can still be the face of the brand but had ot

Today I’m interviewing Dave Tarun. I wanted to get him on the show. I’m a huge fan of his show “Gold Rush". The cool thing about Dave is he is such a hard worker. He’s had some struggles along the way but has overcome it all. Let’s get right to it and hear from Dave.

Welcome! This is always one of my favorite highlights of the week. I get to hang out with some awesome people and answer some great questions. To hang out with us head over to takeactioncrew.com, its totally free! We always have a blast. I want to start our conversation today with something that came up yesterday on our 100th celebration of our coffee talk session. The question we’re going to answer today is how to niche down your brand. This is a bottleneck for a lot of people. If you can’t get out of this stage, you can’t build your brand, so I’m here to answer all your questions about this particular topic.  How to Niche Down Your Brand    You should always have a market that you’re going to focus your efforts on, and from there, you can start to niche down, so you’re focused on one segment of the market. For example, a main niche would be fishing. From there, you would niche down to bass fishing, fly fishing, and deep-sea fishing. And even go down a third level and do kayak bass fishing and tournament bass fishing.   If I’m selling a fishing rod, I want to sell a bass fishing rod that is designed specifically for kayak bass fishing. It’s going to be much easier to rank for long-tail keywords instead of being too broad, and I’ll be able to reach the right audience.    Anytime you’re able to tailor content for a specific demographic or person, you’ll bring in a lot more traffic to your website.  Validate the Market    Now we need to make sure that people are searching for our niche and that there is money to be made in that niche. So, you’re not wasting your efforts. Ask yourself what type of products people would want to buy in your market, and from there, you would find affiliate links you could add to your blog posts to bring in revenue.    Always ask yourself what problems your market might be having and how you can help them find a solution to those problems.    Tailor Your Content to Your Sub-Niche     You have to start by determining what your big market is. That will be your angle, and from there, you can show your audience what you’re going to give them. You want to find a specific target market that you want to serve and tailor all of your content for that specific audience. Start with the greatest opportunity, so you’re not wasting your time.    For example, keto would be the niche market within the health and fitness market.    Be sure to grab our Brand Creators checklist. Once you’ve validated your sub-niche, you’ll be well prepared to get started. I also recommend you grab our playbook. It’ll help you create your entire brand once you’ve validated your market and is meant to be a guide to help you along every step of the way.   Thanks again for joining me today! As always I am here for you, I believe in you and am rooting for you. Now it’s time for you to take action and go rock your brand!    Take-Aways From Today’s Episode How to Niche Down Your Brand (4:23) Validate the Market (9:55) Tailor Your Content to Your Sub-Niche (21:23)  

Welcome! Today I have a special guest on the show, Jordan Harbinger. He’s got a fairly new and very popular podcast, and he’s getting over 6 million views a month! The first podcast he had with his old partners, he got kicked out and had to start over. He struggled for a little while with the whole thing, but he got back up and started his own podcast without having to compete with the old one. The big take away I want you to get while you listen is that no matter where you are in your journey, you will face something that will challenge you, but that doesn’t mean it’s time to give up. Let’s get right to it and learn a few valuable takeaways from Jordan. Jordan’s Starting Over Story    I’ve been doing a podcast for a decade. I started a company in my twenties with some friends that did well. As we got older, I realized that I was doing all the work, and they weren’t doing as much. When you’re running a business, you’re married to your business partner. So whatever their problems are you have to deal with them because it becomes your problem too. I didn’t feel like I could start over because we had been together for so long and didn’t know what would happen if I left.    I ended up moving to a different city to get away from it all, but every day it was still so hard to deal with it all. I talked to my team and asked what they would do if I left, and many said they would come with me if I did. I tried to convenience my partner to split the company to we could end on good turns. We negotiated a split, but in the middle of it my partners decided they could do it all without me and drove me out of the company completely.    In the meantime, I had moved on to the Jordan Harbinger show. My partner didn’t want me to be successful after I left the company. He sued me, and I just drug them through the mud, and I cost them hundreds of thousands of dollars through the process. They ended up destroying their business in the process. I was so worried about starting over, but within eight months, we had built the show to the same size as the first show I had.    I’m happier than I’ve ever been, but its a shame watching something I built get ruined. Nobody wants to see something that they’ve worked so hard to get destroyed, so that was definitely a challenge to deal with.  How I Relied On My Network   I had to lean on my network to get through the hard times. Because I knew I couldn’t get through this on my own. You can’t really do anything by yourself. Luckily many of the fans from the old show came over to my new show. Luckily I grew up with good saving habits and was able to keep going while we started over and pay my team during the process.    In the first month, I made over 100 calls to ask for favors and use my network to keep things going. I also had to work with advertisers that had been on my old podcast for free for a while. It was all about damage control and using the relationships that I had built to ask for help and keep moving forward even when things were tough.    That’s the thing about digging the well before you get thirsty. Many people say, “hey, that’s a good idea,” but don’t think they’re ever going to be thirsty or that anything bad could happen to them, so they don’t end up doing it. I was so glad that I practiced what I preached.    In my mind, I thought that my business partners would never be able to get by without me. I did most of the lead generation and marketing. So, I felt like I was relativity safe, but on

Today I’m’ gong over the exact roadmap that I would use if I was starting from scratch. There were a lot of things I’m teaching you today that I have done in the past and would do again in a heartbeat because they work! Get ready to listen and apply what you learn to your own business. Let’s get right to it!    If you haven’t downloaded a copy of my Brand Creator’s book, you need to get one. Head over to brandcreatorsbook.com as I talk a lot about the methods taught in my book, and it’s definitely a game-changer.  How I Would Start Over From Scratch    I actually start over from scratch quite often with all of our new businesses, and I follow these same principles that I’m teaching you today. There are three main things you’ll do to start,    Subniche down in a market Find out if there Is there enough traffic in that sub-niche Ad networks Affiliate products Private affiliate products  Digital products Physical products Can you make money in that market? Below are a few of the most ways to monetize a blog to help give you some inspiration.   Your Website Is Your Home Page    You need a home base where all of your content will reside and where the traffic will be coming. Spend a day going through domain name ideas, choose one, buy it and go out and get your hosting. Then it’s time to start building your WordPress website. If you’re using Host Gator or Bluehost, they have a quick process. You’ll add in your logo and a few plugins to help with SEO, social sharing, and an image compressor. But other than that, just keep it simple to start. You can always improve on things later. Outline Your First 10-20 Blog Posts    You’ll start by building your content out. I would start with 2-3 articles a week to get the ball rolling to just get them out there. Post about your blog content on social media to get them to head over to your website. You’ll start by writing about the following categories:   You’ll start by building your content out. I would start with 2-3 articles a week to get the ball rolling to just get them out there. Post about your blog content on social media to get them to head over to your website. You’ll start by writing about the following categories:   How-to Articles Ask Commonly Asked QuestionsQuestions - they’re easier to rank for long-tail keywords How-to Articles Review Products - mention affiliate products that you could potentially get paid for.    Use Pinterest To Boost Your Blog Posts    Every single blog post that I create, I would make a Pinterest image that goes within my blog post and also starts

Hey guys! Welcome to this week's edition of our Friday jam session, I'm so glad you're here. As always, this is one of the highlights of my week. I get to hang out with some amazing people and answer some awesome questions. To join us head over to takeactioncrew.com. It's totally free, and you can join us every single Friday at 10 am. We'd love to have you. Today I'm going to kick off our jam session with the question of how do you stay motivated in running your business. I get this question all the time and thought it would be a great place to start.   How Do I Stay Motivated  Let me remind you that if you ever start a business, you can't expect to make any money for a couple of years. Many people think that it's easy to make money quickly in the online space, but it still takes quite a bit of time. You can definitely have small motivators to help get you through to make it easier.  You need to have something you can measure so you can start to see results and celebrate those even when they aren't monetary. The key is to look at your results differently and always celebrate the smallest wins. How to Install Small Habits Into Your Day Figure out what you don't like doing and schedule a time to do it every day. I don't always love to work out, but I schedule it into my day and have made it a regular habit. It's become part of my everyday routine now.  Surround Yourself With The Right People Everyone at our coffee jam sessions is inspired by other people here who are action takers and getting things done. It's really helpful to be around other people who are taking action and help lift you up and inspire you to take action yourself.  Are you being demotivated by the people you're surrounding yourself? Or do you feel uplifted and motivated after you've spent time with someone? These can be hard questions, but it's important to focus on being around positive people who are ready to lift you up and inspire you to keep moving forward to achieve your goals.  To me, being rich means spending time with my family and choosing my own hours and when and what I do for work. "Being successful" will be different for everyone.  I used to follow many people, but now I just draw inspiration from people and put blinders on so I don't get discouraged or lose momentum. Whatever is coming into the mix like texts, social media, emails, you need to turn them off and avoid getting discouraged or comparing yourself to others.  To start, just don't share anything with the negative people in your life. Sometimes it's hard for people to imagine because some of the things you're working for may seem far fetched.  What Are The Results You Are Trying to Achieve Make sure you're being realistic with those goals and be specific. You won't gain any traction if you don't know what your goals are to start.  Create a Schedule To Feel Like Your Gaining Tracking As you go along, you'll see progress and be able to check things off as you go along. If you put something out there,

I’m excited to have Abel James here with me today. I love the story about how he started and how it’s led him to where he is today. He’s also gone through many struggles and ups and downs, but he’s come out on the other side, ready to take on the next challenge, take action, and make things happen. It was a great interview and will show you that you never know where your journey will lead you. Let’s get right to it and learn from Abel!    Abel’s Entrepreneurial Start    I loved the saxophone in elementary school and learned to play at a young age. Music was very important to me, growing up and helped me build confidence and become the great speaker that I am today.    In my teens, I was selling things on eBay and selling my music online, too, and have always had an entrepreneurial start.   After college, I worked as a strategist and got my business chops going. However, I wasn’t healthy and ended up being really sick for a long time. I was overweight and didn’t eat well. During that time, I actually ended up losing everything in an apartment fire in Texas. After hitting rock bottom I realized that I needed to make a change and started to research how to live a healthier lifestyle and spent a lot of time doing research to find the best methods for me.  Be Prepared to Pivot At Anytime    Everyone gets burnt out eventually. For me personally, I’ve had multiple career paths, but I’ve created transferable skills that I can take with me no matter what industry or niche I’m working in. It’s important to see the waves and catch them when you can. However, there are times when the rug will be pulled right out from under you. In these moments, you’ve got to be ready for anything and to move on to a new path.    When you work online, you always have to be able to adapt because things are always changing. We’ve gone through multiple business models because things never stay the same. Just stay positive and keep moving forward.    Get out there and go to conferences and meetups, even virtually. It’s so important to build relationships and networks so you can help each other to grow. Your network will be able to help you when you need to pivot.  Abel’s Transition to the Fat-Burning Man    In my 20’s I was following the wrong advice and was getting really sick all the time. When I started shifting my research I realized that I needed to change my lifestyle. I spent a lot of time interviewing people and coming up with my own health plan and within a month I saw a significant change and felt so much better overall.    I started running marathons for a while and realized that it wasn’t that hard to achieve those results. I’ve learned a lot about fueling through nutrition and realize just how important it is. My podcast took off fairly quickly once I started it. I had a lot of listeners and had some great people on the show even in the early days.    I had to deal with getting a roof over my head and making money at the same time as I was working on my business. I was working remotely part-time as a consultant until I was able to make enough money doing my business. I did my “passion project” for free for about two years before I was able to focus on it full time. I knew that I could make this type of business consistent if I put all my energy on it. You always need to make sure that you find a balance between doing what you love and providing for your family

Welcome! Today I have one of my very own Brand Creator members, Thai Linda, on the show! She’s going to share how she was able to increase traffic and sales for her business and show that no matter where you are in business, you’ll want to see where the low hanging fruit is. She started building out an email list when she started Brand Creators, and it took off! It wasn’t always easy, but she never gave up. Let’s get right to it!  PSA: We’re opening up Brand Creators on July 6th, for five days! If you want to join, now is the time. We talk a lot about being stuck and how to overcome that. We show you how to get unstuck and to take action to see real results, and we’d love to have you. Head over to brandcreators.com/join to sign up.  Thai-Linda’s Backstory  I got my degree in speech pathology, and on the side, my husband and I had a boat dealership and were making tornado shelters. We were getting by until the economy took a downturn, and we had someone embezzle from us, and we lost everything.  There was a factory near us that made custom picture frames. After talking to a few people that worked in the factory, we discovered they were in need of wood. So we made the decision to move to the rustic wood business, especially because we had plenty of land to make it happen. We were recycling reclaimed wood by working with contractors in the area. We would pick up the wood they wouldn’t use or were planning to dump. We improved the services that our competitors were offering and started to get a lot of business.  Our primary customer at the time was a large chain store that built custom wood frames. We reached out to tell them we wanted to sell wood. They had specific requirements but said they would buy as much wood as we could get them as long as we met those criteria. It was going well until a couple of years ago when they decided to buy the picture frames from China. We had no warning, so we had to think fast of how we could make money moving forward.  We decided to pivot to selling online about three years ago. I had already done research about selling wood online but hadn’t taken any action yet. Once we lost our big client, we got to selling on Amazon. It took a long time to figure out how to ship everything, and it took a few months for me to send in inventory without any problems. Most of our inventory was reclaimed wood for projects. We weren’t making anything with it yet just selling the wood. Most of our competitors were selling processed products that looked like new wood, so we took the direction of going with the really rustic authentic barn style wood to stand out.  We just put it out there, and it took a couple of weeks to get the first sale. It was a sample box, but it was still exciting. It started to sell, and it just kept growing, and we sold more and more every week. The best part was that we were able to keep all of our original employees, and we ended up hiring a couple of other people in the process. I was a rehab director overseeing six rehab centers and then coming home at night to help with the business. We couldn’t survive on the business alone at the time, and I didn’t want to give up the income I was making.  Thai-Linda’s Next Pivot  We decided that we were ready to take the business to the next level so I wouldn’t have to work full-time anymore. I started adding more handmade projects, and soon enough,

Welcome to this week’s edition of our Friday jam session. This is always one of the highlights of my week. I love hanging out with some awesome people and answering some great questions. You can become part of our Take Action Crew by visiting takeactioncrew.com. We get together virtually single Friday, and it’s a total blast! Today we’re going to talk about how to simplify your business and a few ways on how you can make that happen. Let’s get started!  How to Keep Your Business Plan Simple  In the beginning, it’s all about simplifying. I’m here to tell you that it doesn’t need to be complicated. It comes down to understanding what your business looks like and where are the drivers that you need to focus your time and energy on. Where are the things in your business that are the best use of your time? If you’re in the beginning stages, it’s easy to focus on consuming content and get lost on what your first steps should be. If you can put the blinders on and see where you’re going, then nothing will get in your way.  Start by asking yourself where your business is going to be in twelve months from now. Make sure to set realistic expectations. What is the level of success you’d like to see? Make sure you have a detailed picture. A great tip is to reverse back to see how to get there.  Of course, you need to start by getting your business up and running. The problem I see is as people are building up their business, they keep consuming information that isn’t focused on what they are doing right now. Avoid shiny objects and stick to your path! Content is King I would always start with the content. It takes 3-6 months for it to index, so you need to get that going. Pinterest will help drive traffic there, too, while you wait for the content to be indexed.  Once you’ve figured out your long term target, work backward to get small targets done first so you can reach your long term goal. It’s all about taking it one step at a time.  Growing Your Business  I am adding Pinterest to all my brands moving forward. Most of the time, you’ll find that it’s a helpful platform, but always be sure to do a Pinterest audio first to make sure its worth your time.  At the same time, you should be planning on how to get your first digital product ready to go. I wish I would have focused more on this aspect in the early stages of my businesses in the past.  The most common questions that you should be asking yourself when you’re starting a business include:  How to get traffic What should your focus be How to get revenue?  Implementing a digital project is a great way to move the process along a bit quicker.  Should I Set Up a Timed Popup On My Website?  If you add a popup to your website always give visitors a few seconds before a popup comes up. Once you set up a timed popup on the website, you want to make sure they don’t see it again for 30 days if they come back to your website. This will make sure they aren’t getting

Today I have Todd Herman on the show, and I am thrilled he’s here! He wrote a book called “The Alter Ego Affect.” that I really enjoyed reading. In fact, he actually reads the book himself on the audiobook, which I love because it makes it more real. So, if you get a chance, you should definitely listen to it. Now let’s get right to it and learn a few things from Todd.  Why Your Alter Ego Matters  I started a peak performance training and coaching company back in 1997 right after I got done playing college football. At the time, I was really young. My strength when I played sports was my mental game. I learned all about mindset when I was in high school and learned how to get to a zone state to help with my anger issues. Now I coach athletics and Olympians and help them learn to control their mental state, especially when they’re on the field or getting ready to compete. When I started working with top quality athletes, they would say they had a different identity they would step into when they stepped onto the field. Working in many different sports, I took things I learned from each to help other athletes. I realized alter egos was a theme. It didn't matter who I talked to. There is a process to it. With sports, there is a theme and an end goal. With business, there are so many different ways to go about achieving your goals that it causes friction for entrepreneurs. There are so many hats that you’ll wear, and all those things will create friction because you’re not always good at everything. Being able to shift our identity is a huge fast track to get through the start-up stage.   How To Get Unstuck There is a difference between people who start a franchise and someone who starts their own, especially between people who start a franchise and start their own bu

I am fired up because our guest today is one of our very own brand academy members, Octavio. He was stuck for a long time and wasn’t sure if he would ever be able to create his own brand. He was overthinking things and was hoping he would finally have the moment where everything would align perfectly, and things would. He finally made the decision to go all-in even if it wasn’t going to be his brand for the next 20 years. You’ll always have a pivot on your journey.    As a reminder, we are opening up registration for Brand Creators on July 6th. I want to highlight people that are in Brand Creators academy to shire and inspire you and show you what we’re doing on the inside. Head over to brandcreators.com and make sure to download the checklist. Once you do, we’ll notify you when we open enrollment. We only open up four times a year, so stay tuned. Let’s get right to it and learn a few things from Octavio.    Octavio’s Brand Creators Journey    I have consumed content for years, but I’ve been too risk-averse to pull the trigger on anything. One time I even got to the point where I had ordered a product from China, but the order ended up being canceled. Now looking back, I realize it was probably divine intervention. All along, I’ve listed to your podcast and was inspired about the focus on a brand. The approach of Brand Creators seemed so genuine and relatable.    My method is to see it, do it, teach it. When I was building my website, I had the Brand Creator videos open on one screen, and I was doing the task on my website as I went along.    Note From Scott: It’s easy to consume but harder to take action. Without action, there is no result...period. Until you get in the game, you won’t see any results of any kind.   The Start of Dad Goes Green    When I started, I didn’t know what niche I would focus on. Eventually, you just have to choose and take action. I choose my niche based on something that I had personally been affected by. In 2015 I got introduced to a coach who changed my life by teaching about proper nutrition and exercise. I knew that it would be a good fit for me, and I want to help as many people as I can to live a healthier life.    The other part of it was that I’m not tech-savvy. I wanted to show my kids by example, that they can do something. You are never too old to pursue your dream or go out and get what you want.    I love being a part of the Brand Creators group and helping other people. I did have a hard time getting in front of the camera at first. It’s scary to put yourself out there, especially knowing that people might judge you. But the main thing I’ve realized is if you don’t put yourself out there in a genuine fashion, you won’t accomplish as much.    Once I did my first video, it made it so much easier. I know more than someone starting out, and all my advice is based on people who know way more than I do. I’m just pointing people to valuable information and am here to help inspire them to get started living a healthier life.   I’ve found that I’m creating content all the time now, even when I’m not planning it. Every day, there is an opportunity to turn into an example, blog, or training for my website. I understand when people unsubscribe because I only want people who are genuinely interested in making a change and consuming my content to stick around.    Overcome The Need For

Welcome to this week's edition of our Friday jam session! I'm so glad to have you here. If you want to join us every Friday, head over to takeactioncrew.com to be a part of our weekly sessions, it's one of my week's highlights because I get to hang out with some awesome people and answer some great questions. We're going to start with a topic that I've had a lot of questions asked about this week to get things started. Digital Product Launch  A few ways that you can monetize as quickly as possible include    Content creation will bring in traffic Pinterest Drive to Our Website Build Your Email List   What is the one thing that you're market wants and need right now? Turn it into a digital funnel that can lead to making money a lot quicker.    In order to make this possible, you're going to need a product.n   For the people who are currently creating content right now and don't have an email list, let's start here. What are the things that someone needs to know to get a result in helping them with whatever they are trying to accomplish (a guide, cheatsheet, etc.) Reach out to the market to make sure you're creating things they are actually interested in.    Once you do that, you will create blog posts, written content, and videos that address each sub-topic. You're building a product while creating content at the same time. We're basically publishing the product in parts. At the end of it, you can combine all those blogposts, bundle them up, and make an ebook.   Word of Caution: Don't just copy and paste your blog posts into an ebook. Always add value. This could be as simple as adding a few screenshots, images, and additional resources.    Now you have a digital asset, and you're ready to launch it. Launch Runway Timeframe    I created a popup Pinterest workshop and only advertised it for a short time before the actual event. We wanted to help people with that one specific area and knew that we would have people interested. We also wanted to get people that are interested in building their brand so we can invite them to join brandcreators.com when it opens.    Keep in mind that if you have a bigger launch, it'll take more energy, resources, and times if you've never done a launch before always start with a small mini digital funnel to get started. Identify the One Thing   What is the one thing that will give your audience a quick win?    Make sure to do your research and now what people in your niche want.    You can use your free lead magnet to build your email list. On the thank you page, you can introduce them to your digital project and give a discount if they purchase within a certain amount of time. Just make sure that the lead magnet and digital product are closely related, so it would make sense for them to buy it.    I recommend limiting the number of lea

Hey everybody! I’m so glad to have you here. As a reminder, we’re opening up brand creators on July 6th. If you want to be notified when we open, make sure you go to brandcreators.com. Look for the icon that says “checklist.” Make sure to grab it, and you’ll automatically be notified when we open up registration.  Benefits of a Digital Product   I’ve been known for selling physical products in the past, but you can also make money on digital products too. I’m going to provide you with a simple way to create your own digital product. From there, you could take the same content and use it for blog content and can get traffic from it too, which will save you time in the long run.   You can still charge for it if you’ve published it on your blog. You’ll be making it easier for visitors to consume the content, and it’s all in one place, so they don’t have to go search for it all, especially if they want that information in a pdf format.    We did that in one of the products we’ve been talking about for three years. We took some of our past blog posts and turned it into a guide. We sell it for $4.99, and it leads to some additional upsells, which is great. We can make money faster when we’re solely focused on creating a content-based website, and digital products make that possible.    Creating a digital product doesn’t have to be hard, especially when you implement this exact process by creating content and understanding what your market wants and needs.   Get Very Clear On Your Markets Wants And Needs    #1 What is the problem or help you can provide to get a result    First off, if you’re just starting and have started the brand growth validation checklist, you have a good idea about what your niche needs.    Create a guide or manual to hand off to visitors. If you have an email list, ask people what they are struggling with or looking for more information about.    If you don’t have an email list, go to a Facebook group and ask people. You can also implement social media if you have a reach there.    A great way is to go into the inside of the community your apart of. You’ll see commonly asked questions that people need content created on.    If all else fails, head over to Google and find common problems that people are searching for.    #2 Create an Outline   What is the main thing you are going to help someone with? Create an outline for 5-10 blog posts.    #3 Write The Content As a Blog Post     You can publish one blog post every week, and once you’ve finished, you can compile them into a guide, say five or six blog posts worth. You can include pictures from your blog as well, which will save you some time.    Write the content, stay consistent, get it down, and after a few weeks, you’ll have a guide, you can turn into a digital product. Make sure you get an email signup on the blog sooner than later so you can grow your email list.    #4 Edit & Add Additional Content   Maybe you want to add in additional content that isn’t in the blog posts or more pictures.   Our Brand Creators p

Welcome to our weekly Friday jam session! This is one of the highlights of my week when I get to hang out with some super cool people. If you want your question answered, become part of our take action crew. It's totally free, and we do it every single Friday. It's time to sit back, relax, and let's jam!  What You Need To Know About Choosing Social Platforms I've been asked a lot of questions about what platforms to focus your energy and how to leverage them to your benefit. Here are a few answers to some of those questions, and I hope they help you on your journey to creating a successful brand!  What Platforms Should You Focus Your Efforts On?  It's common for people to look at what's trending and see what everyone is gravitating towards. Instead, I recommend answering a couple of questions.  #1 Use Keywords to Find Proof Your Niche is Being Searched For Identify where your market is hanging out and consuming content. Start by going to Google and typing in a short keyword from your niche. From there, try the same process using some long-tail keywords. Find out if there content being created.  From there, you can head over to Ubersuggest and let it tell you what other content is being created using the same or similar keywords. You'll also be able to find websites that successfully implement those keywords and see what type of content is doing well for them and what channels they are leveraging.  The goal here is to be able to identify the best platform you should start with based on your keywords and what the competition is doing.  #2 What Platform Are You Confident With and Can Show Up Consistently  You should never bank on one traffic source. I would focus your efforts on Google Traffic, Pinterest, and Youtube. They are evergreen types of traffic, and you can create an asset, which will be beneficial for years to come.  Note: On one of our brands, we discovered a post that we created ten months ago that is now starting to take off. It's getting over 2,000 page views every single month now. It takes some time, but it pays off. We identified that there was traffic on Google for that topic, so we wrote about it, and it's now paying off, which is awesome. We can leverage that piece of content to monetize, which is great. So you just need to get started now.  The perfect formula would take your Youtube video and imbed it into your blog post and create an entire blog post around the content.   The most important number to worry about is how many people visit your website. Views are not money in your bank account.  The goal is to plant

Today I'm excited to have Jasmine Star on the show. She is known as a business strategist and social media guru. During today's episode, you'll discover that if you think being an entrepreneur is a straight path, you're wrong. It takes time, dedication, and consistency to make it happen. I'm so glad to have Jasmine here now let's get right to it! Jasmine's New Role  My husband and I just adopted our daughter four months ago, and I am glowing. In a sense, she chose my husband and me, and it was well worth the wait. We actually only had 24 hours notice to get ready for her arrival, and we couldn't be happier. In the gloriousness of it all, that is how we were able to usher her in.  From a business perspective, the world hasn't been the same since we brought her home, especially during the COVIDD-19 quarantine. It's a mixed blessing because I get to spend an unexpected amount of time with my daughter, and I couldn't be more thankful. It's been a big blessing.  Jasmine's Origin Story Where you are right now isn't the same place you'll be in five years. Back in 2005, I was a first-generation immigrant and college student in law school. It was uncharted territory, but it wasn't in alignment with what I wanted to do. 

I’ve talked a lot about evergreen assets in the past and how they play a big part in helping to generate income for your business down the line. Today I’m going to share how one asset we created ten months ago on one of our websites is starting to show signs of traffic and will soon turn into an income-generating asset that we’ll be able to use for years to come.  My goal for today is to help you learn how to create evergreen products that you can use to grow your own business if you’re on the search for new ways to drive extra traffic to your website and get extra income from your blog and other content stick around! 

Welcome to this week's Friday jam session. I'm so happy you're here. This is always one of my week's highlights, and I love spending time with some awesome people and answering some great questions. If you'd like to join in on the fun each week head over to takeactioncrew.com, it's totally free, and we get together every Friday at 10 am Eastern, where I answer your questions about your business.    Today we're going to be talking all about how to use your Pinterest traffic to build out your email list. Now it's time to sit, back, relax, and lets officially kick off this week's jam session!    Can You Drive Pinterest Traffic to Build Your Email List   Yes, it's definitely possible to build out your email list using Pinterest traffic. However, it's important to make sure that you're creating the right type of content that targets the right people you want to bring to your website.    Today I'm going to answer this question in detail and go over what it looks like with a few examples. Let's dive right into Pinterest and learn how to make it happen!    When you create a piece of content to put on Pinterest or your website, you always want to make sure that it's specific to the person who is visiting your site or searching for topics related to that content.  The Power of a Good Lead Magnet   When you're ready to create a lead magnet to help drive traffic to your website and encourage people to sign up for your mailing list, always make sure that it's relevant and fulfills a need for someone visiting your website. Think about what type of problem they might be facing if they click on your Pin on Pinterest and go to your site. What type of content can you create to help solve that problem?    The goal of using Pinterest is to create assets that people can save to their own boards to reference later and share with others. When someone clicks on the pin, it takes them a specific webpage on your site related to the topic described on the pin.     When someone gets to your site from Pinterest, a pop-up, or signup where they can get a freebie that will help them solve their problem is a great way to capture their interest. You're giving them something of value, and in exchange, they're giving you their email address. This makes them feel like it's a good trade instead of just asking them to sign up for an email list without giving them anything upfront.    Note: Always make sure to confirm that a visitor wants to receive the freebies and include the word "yes" to make sure they know what they are agreeing to.    Avoid Generic Opt-In Forms    Honestly, no one wants to sign up to be on a mailing list without incentive. If you just ask someone to sign up for your list without anything in return, they won't know what to expect, and chances are they won't sign up.   They want a specific piece of content that will quickly help them solve a problem quickly. Consider creating a lead magnet that piques a person's interest and encourages them to signup for your mailing list to get the piece of content.    An opt-in form is a great w

Today I’m excited to have Amber Mazola on the show. She is the executive producer for the show “The Profit.” If you watch the show, you’ve seen her on the show at times, talking to Marcus Limonus about the businesses that he’s had on the show. We’re going to learn about her journey and how she got to where she is today. She runs a successful business, and we’ll learn about her take action moment and how she made things happen. Let’s get right into it and here from Amber. Amber’s Unique Path to Success   Right out of high school, I started working as a PA in New York. I worked on a show called Cosby, that had Bill Cosby on it. I did all the grunt work like getting everyone coffee, doing runs in the city, and basically anything else that needed to get done. It helped me to learn people skills and how to connect and network with others in the industry. Working as a PA also made me realize that I am never to goo for anything and definitely helped me through my entire career and made sure I never felt like I was better than anyone else.   From there, I moved on to being an assistant, and then a writer, and eventually I got into working on unscripted shows. I ended up working on a show called Girls Behave Badly, a prank show where I wrote all the pranks and that I worked on that show for about five years and then decided to go to the unscripted world. At the time, I had no idea that I’d be a producer. How Amber Became a Producer   I loved the creativity and enjoyed being a freelance producer. I would go from job to job, and it made it really exciting. It was fun to meet a lot of new people and work on lots of different projects. At times, I felt that writing was a bit lonely, and I quickly realized that I would rather be interacting, interviewing people, and being in the field.   At the time, it never occurred to me that I might own my own business someday. Even though, as I look back now, I was doing a lot of the same things at the time. I had a producer I worked with at E that encouraged me to start my own business and actually helped me along the way at the beginning to make that happen.   The Launch of Amber’s Business   I put together a pilot for my very first show as a business owner and. It was basically a mini recreation of what the actual show would look like and had to send it to the network to look at it. At the time I was eight months pregnant and had to run it over to the studio because the tape we had originally sent over wasn’t working. They ended up showing it last and it went really well. It ended up being one of the select few that they picked up. It was called Dirty soap and was about soap opera stars from E!. It followed the lives of these gifts and their relationships.   It was a crazy time. I had to quickly build a company while I had just had a baby on top of everything else. It’s really important to hire people who you truly trust and make sure you’re not being a micromanager even though it might be hard to let go. You can’t do it all alone and it’s important to have a team that can help get things done. How Networking and Hardwork Led to Amber’s First Show As I was a producer working my way up through the ranks, I traveled a lot, worked long hours, and worked with executive producers. During the years, I proved that I willing to do a

Today my good friend Chris Shaffer and I are talking about how to drive traffic to your Amazon products using Facebook Ads, and we’ll give our honest opinion about when it can be valuable and when it might not be beneficial. Let’s dive right in.   Are Facebook Ads Worth It? This conversation will be focused on talking about making Facebook ads to sell products within the Amazon eco-system.   Note: Don’t utilize Facebook ads until you’ve made sure to maximize the resources that Amazon has already provided to you. You’ll end up getting more bang for your buck by taking advantage of using Amazon advertising.   When people are on Amazon, they’re on the search to buy something. So when you spend your advertising dollars there, you have more of a chance to make a sale. Whereas people on Facebook aren’t necessarily looking to buy something and it might be difficult to convince them to buy your product from an ad if they’re not actively looking to buy a similar product.   There may be times that you can’t make the pay per click platform on Amazon work for you or if you’re at the “point of no return” and have spent all you can advertising on Amazon and it’s no longer leading to sales it might be a good time to look at how you can get external traffic.   Keep in mind that Amazon doesn’t necessarily prefer external traffic. It actually converts at a much lower rate if you’re not already optimized within Amazon, and it will negatively affect how you rank organically if you’re conversion is really low from external traffic.   Use Facebook Ads As a Secondary Marketing Tool However, there is something to be said about being on the same playing field as your competition. If everyone is selling on Amazon and using the same strategy and set of resources and tools, it might be hard to stand out. When you add the external side and learn how to incorporate it and make it work, you might just be able to get a leg up from your competition and leverage your rankings.   The key is that it’s an addictive piece of marketing. You need to make sure that you have a solid foundation first. The most qualified traffic does exist on Amazon, so exhaust all your efforts there first before paying for additional traffic. You can also use your email list or other free sources, but just don’t pay for any more traffic until you’ve all you can internally first.       Two Ways to Drive Traffic From Facebook to Amazon There are two main ways that you can bring people to your Amazon product by using Facebook Ads. Although we strongly recommend the second option we’ll cover both. Sending Ad Traffic Directly to Your Amazon Ad   This is usually not a recommended method for three mani reasons.   Driving people who are looking at say cat videos to go and buy cat liter can be a tough sell since they weren’t planning to make a similar purchase. This creates a low conversation rate.   You’ll never have a chance to talk to any of the people you advertise to again or if

Welcome to another week of our Friday Jam session. This is always one of the highlights of my week. I love spending some time with some awesome people and answering some great questions. If you want to be a part of our Take Action Crew, we go live every single Friday where you can ask me any questions you have about starting your business. To join us, head over to takeactioncrew.com to sign up for free. Let’s dive right into today’s session.  Valuable Advertising and Affiliate Info  This week I had a bunch of questions related to ads and affiliate links and when is the best time to use them.  I'm excited to answer a few of those today, and hopefully, you'll find my answers helpful.  When to Apply for Affiliate or Ad Programs  Don't apply too early. You need to focus on getting traffic before you can even consider monetizing your site. Once you get there, you'll have plenty of options. We didn't turn on ads until we had 18,000 visitors to our site for one of the brands we're working on.  We do have a few affiliates but no ad networks. You'll need at least 10,000 visitors to your site to qualify for an ad network.  Don’t talk about monetization until you have traffic.  Start out by writing a few pieces of content, including reviews or comparisons, where you can go back in later and add affiliate links when you're ready. Just get the content written now, and you can do the rest in the future.  Should I Consider Advertising on My Website Yes, advertising is great. Over on brandcreators.com, I'm currency only offering private offerings. Our playbook, checklist, and signups for Brand Creators when registration is open again in July. I'm not selling anything else on my site.  We do have a resources page with all the products that we use that link to affiliate programs.  If you're driving traffic to your site to sell your own stuff, I recommend limiting your advertising to other companies. You'll just need to pick and choose what to include. On a side note, I do run ads on a couple of our other sites.  Just be sure that any ads you include on your site are of interest to your visitors.  In regards to affiliate links, you can have a few on your site, and once the traffic is there, people will see the. Keep in mind that the benefits of affiliate links just aren't there when you only have a few thousand-page views. Instead, focus on creating content and wait to get steady traffic to worry about affiliates. How to Get The Most Out of Your Blog   When you’re getting ready to start a new website or blog, it can be overwhelming. This week I answered a few questions that I hope will help make it easier to get started.  What Elements to Include on Your Homepage  Let people know immediately that they’ve come to the right place. Answer the questions they’re looking to have answered. Always have

This week on the podcast, I had the opportunity to interview Jon Gordon, the author of “The Carpenter” and the “Energy Bus.” Today You’re going to learn all about the obstacles that he faced and how he overcame being turned down by 30 publishers for his first book. He’ll dive into all his failures and how he’s dealing with overcoming tough moments. He’s full of positivity, and I’m excited for you to hear from him, so let’s dive right in.  How Jon Became The King of Positivity    I consider myself a naturally pessimistic optimist. I always start by focusing on the negative. In fact, I had to learn how to become positive and, after years of practice, firmly believe that somehow, someway we will always get through difficult times.    The worst parts of my life have to lead me to where I am today, so I am grateful for those moments of growth and learning. I had to somehow find hope and have a strong foundation in order to move forward every time things get tough. I didn’t choose positivity, it actually chose me.    As a naturally negative person, I know how hard it but also know that you have the power to overcome the thorns and turn the negativity you’re feeling into something incredibly positive. The people who choose to take a positive approach are the ones who take action, are timeless, and end up getting things done.    I was rejected by 30 publishes when I wrote my first book and it didn’t become a best seller for 5 years after it was first published. I actually started out by doing my own small tour with a few people showing up in every city.    My vision was to encourage and inspire as many people as possible, one person at a time, and I knew that even though I was starting out small, it was still worth it. The goals for my business have changed over the years, but the vision has always remained the same. My motto is “win today.” If you wake up every day focused on winning just for the day, you will create the future.   You have to overcome fear and doubt and focus on what matters most. I have found that by trusting in God and encouraging others, I am able to set aside negative thoughts.    No matter how tough things get to continue to work hard, and you will eventually see great success in the future. What you believe in right now will help to determine what you create moving forward.   There is a positive and negative dog inside each of us and whichever one we choose to feed will win the fight in the end. I recommend talking to yourself instead of listening. Feed yourself words of encouragement to motivate yourself and keep pushing forward. Being positive doesn’t guarantee that you will succeed but if you focus on the negative it means that you will fail.    Note From Scott: Even the most successful people have challenges. We all face obstacles and have rough days. Whatever you feed your brain, that is what is going to win. Whatever you focus on is going to become your reality.  Jon’s Take Action Moment  When I had the idea for my book, The Energy Bus, I wrote it in 3 ½ weeks. Every day I got up early to write, took a break to walk, practice gratitude say a pray and do it all over again. At night I would spend some time editing and brainstorm more ideas for the remainder of the book.   

What if I told you that you’re working harder than you need to. What if you could do less while still watching your business continue to grow? Today I’m excited to share how this is possible and how you can start implementing this stragety immediately. I shared this at the Sellar’s Summit a while back and am glad that I’m finally able to share it with you today.   Remember, just because you’re always busy doesn’t necessarily mean that you’re making progress. The exercise that I’m going to share with you today will help you to identify what has worked for your business in the past or what is working now and how you can do more of that to keep building momentum.   Every day I show up at 10 am EST time with my take action crew. We talk about everything you need to do to be successful in business and life to get massive results. If you’re ready to join us, head on over to takeactioncrew.com and sign up, it’s totally free, and you’ll be able to ask me questions each week that will help grow your brand.   If you’re ready to get massive results for your business, let's dive right in! Moving the Needle Exercise   It’s time to reduce, overwhelmed, and grow your business. It’s important to ask yourself lots of questions and take the time to provide thoughtful answers. When we ask ourselves questions, it forces our brain to find the answer that we’re looking for. I’m going to share a few questions you need to answer to help you grow your business.   Step 1: What area of your business would you like to grow?   Note: Personally, I want to drive more traffic to my site because I want to make more money. If we can get the right people to come to our site from our target market, that is the goal, to get more traffic, it’s time to dig into your data and see exactly where your traffic is coming from.   Step 2: There are three parts to this question   What has worked for you in the past? What takeaways and lessons have you learned from the past? What is your next step?   Step 3: Create your plan moving forward and analyze the answers to the prior two questions.   It’s much more simple than you might think. But it’s human nature to tend to try and over complicate things. Do More of What’s Working   You can’t do it all, and it’s as simple as that. Instead, focus on doing more of what’s been working for you in the past.   As an example, I have a brand that is three years old that;t I’m in the process of selling. As of January 1st, 2020, we had 736,385 page views, including 372,880 new users.   We have some good traffic, but I want to increase it every more. We took some time to look at our data to see where the traffic is coming from.   Total users coming from Social - 177,514 Pinterest - 107,179 vs YouTube - 594  

Today I’m going to share a few highlights from our latest Friday Jam session, and I couldn’t be more excited. It’s always one of the highlights from my week, and I enjoy hanging out with some awesome people and answering questions that will help them grow their businesses. If you want to be a part of our Take Action Crew head on over to takeactioncrew.com, it’s totally free, and you can join us every Friday to ask me a question or just hop on to say hello. I’d love to have you there. Let’s dive right in!  Let’s Talk Live Streaming & Video Content  My favorite part about Friday Jam sessions is that it always feels like there is a theme in regards to the questions. Even though it’s not planned at all. One of the most popular subjects this week was around live streaming and video content. So, I’m excited to answer a few questions that can hopefully help you if you’re looking to live stream or create video content.  What You Need to Know About Live Streaming  The first step to live stream is to decide what you need to learn to make it possible. For starters, you’ll need to know what type of equipment and software are essential to make it successful. You’ll also need to learn how to structure a live stream and identify all the different elements and steps you should take before you get started.  My best advice on this subject would be not to overcomplicate the process. Once you decide what you’re going to speak about on your broadcast, just get started and don’t overthink it too much. It’s as simple as using your phone to record. It’s time to take the barrier to entryway down and just do it. People care most about the content that you’re creating, so don’t stress about the equipment and software too much. You can always get fancy later, but for now, just get started and create some traction.  The Best Time to Start Creating Video Content Is Now  If you’re already created a bunch of content on your website, start creating videos now. All you need is a tripod and the camera on your phone, and you’ll be ready to start recording. The editing side of things doesn’t need to take a lot of time. In fact, I recommend keeping it real and raw. Just be yourself and get going!  Give people the type of content they are coming to your website. And always be sure to create a hook at the beginning of each video to tell them why they are showing up to watch your video and why they should stay. It helps draw them in and give them a reason to keep watching after the intro.     Note: If you’re already rockin’ and rollin' with the content side of things, you may want to take the video creation slow so you can keep building momentum writing content. However, it’s still good to get started now. It doesn’t matter if you only have a few people watching your video content. Eventually, people will notice that you’re committed. You’ll be surprised at how many people want to come along for the ride and support you along the way so you might as well start now!  Get Started Creating Your Website Today  I’ve received lots of questions about hosting platforms and when the best time is to launch a website. So, I’m going to answer a few of those below, and I hope they help you on your journey to starting your own website.  Four Web Hosting Tips to Get Your Started  I like to stick with what I know, so for me personally, I use Hostgator for all my websites. I am comfortable with the

I had the opportunity to interview Matt Giovanisci, and I’m excited to share a few highlights from our interview with you. Matt started a niche website 15 years ago called Swim University, where he posts a lot of “how-to” content related to pool maintenance.    I came across the website a while back and used it in a case study for Brand Creators Academy. I also mentioned Swim University, and it’s success in a recent podcast a few weeks ago. I received an email from Matt after the podcast was published, offering to come on as a guest to tell his story and answer any questions that I have.   I’m happy that he was able to join us on the podcast and can’t wait for him to share with you all the ins and outs of his business, how he’s found success, and a few things that didn’t work out so well along the way.    Let’s dive right in and learn a few things from Matt about the process of how he got started and has since built multiple successful businesses.  How Swim University Was Born  Swim University has over 5 million visitors a year. As a seasonal website, we get over 1 million visitors each month between May-July and between 300,000-500,000 visitors during the other months of the year.   When I was 13, I got a job at a local pool supply store where I worked my up to become a manager before I graduated high school.    Over the next several years, I worked for a couple of other pool supply companies before pursuing a job at a web design company. I had taught myself how to code and design websites, but after a few months on the job, I realized that’s not what I wanted to do, so I went back to the largest of the three pool companies I had worked at in the past and become their marketing director.    Around this same time, I decided I wanted to build a website where I could teach people how to maintain their own pools. I knew all about affiliate marketing and AdSense, so I figured it was time to get started. I built the site for Swim University in 2006. I got a logo created to add to my site and still use the same one today.   At the time, I used an alias, Matthew Stevens, since I was writing all the articles myself and making all the video tutorials I included on my site. I had a job opportunity to work with Martha Stewert’s team on a project related to Swim University, and at that time, I decided to change my name on the site to Matt Giovanisci. My boss eventually found my site, and I was fired.    I spent two additional years at another company (non-pool related) before they had to let me go due to the condition of the company’s financial situation. I knew it was coming a couple of months in advance and decided at that moment that I would make Swim University my full-time job if I did get laid off. It had been a side hustle for over seven years up until this point.   How Swim University Become Matt’s Full-Time Focus    At the time, I was making around $10,000 or so a year from affiliate links and ads that I had on my site. Most of them were from pool companies and other related products that I had sold directly because I wanted to make sure all the content on my site was relevant to pool maintenance.     I was getting somewhere around 25,000 visitors a month, and my goal was to make $40,000 a year from Swim University.    Af

What does it take to get people’s attention on Pinterest? How can you use strategies that will draw people in and keep coming back to your brand? If you are ready to put in the work and see your brand grow, you’ve come to the right place! I thought I had a good handle on my Pinterest approach but I was surprised to find that there were a few key factors that I was missing. Thankfully, my 24-year-old daughter shared her Pinterest expertise with me and now I get to pass on that information to you! Make sure you have pen and paper ready - you are going to need it for this informative episode!  Why you need evergreen assets  If you’ve been around the Rock Your Brand community for very long, you know that I get fired up about helping business leaders like you create a future-proof business. In my experience, one of the best ways to set up your business for long-term growth is by creating and cultivating evergreen assets. Evergreen assets are things like, a YouTube channel, an email list, an Instagram account, a blog, or a Pinterest account. While working with my daughter, Alexis, I learned that I was not using Pinterest to the fullest extent that I could - so she showed me how to up my game! Now it’s time to pass on some of those lessons and tips to you.  Tips you can use to maximize your efforts on Pinterest  Don’t leave all of your Pinterest strategies up to guesswork, learn how to make the social media platform work for you! Here are a few helpful tips that I’ve picked up recently - I hope you get some of the same great results that I did!  Create a “Business account” on Instagram.  Create 10 “Boards” with keywords.  Add pins to the boards that aren’t just yours, pin resources to the boards.  Create pins for your own blog posts and make them look fresh and new.  Add pins to the bottom of each of your blog posts with an image that is a “Pinterest size.”  Add pins to your “Best of” boards.  Pins other people’s pins to your boards.  To get a full breakdown of each of these tips that I’ve shared above, make sure to tune into this episode - you don’t want to miss a minute!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] My introduction to this episode of the podcast! [2:00] Creating evergreen assets.  [8:00] How I become a believer in using Pinterest to advance my brand.  [10:30] Breaking down the numbers.  [19:00] Tips you can use to make the most of your Pinterest efforts.  [25:15] Recapping some helpful Pinterest best practices.  [28:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.takeactioncrew.com www.brandcreators.com/workshop

  Are you ready to take your brand to the next level of growth? What do you need to focus on right now to get started? How do you push through the challenges and take action? If you need a little push in the right direction - you’ve come to the right place - it’s time for another Friday Jam Session here on the Rock Your Brand Podcast! On this episode, you’ll get to sit in on a Friday morning session of my Take Action Crew conversations - this is where I take on questions as they come to me live from followers like you! Make sure to learn more about the Take Action Crew in the resource section at the end of this post!  Where do I start?  Let’s face it - there is no perfect road map to life as an entrepreneur. Some leaders start their business early in their career, some take a few years to build up the courage to branch out on their own - that’s ok! The truth is, everyone has to decide when they are ready to flip that switch from inaction to action. If you haven’t taken that first step yet, what are you waiting for? There will never be a “perfect time” to start taking matters into your own hand - you just have to make that leap! Finding the right partner Have you considered taking the bold step of entering into a business partnership? What are some of the red flags you are looking for? Have you put together a pros and cons list yet? For many business leaders, there will never be the “right partner” they are better off calling the shots on their own. If you are considering entering into a business partnership I’d encourage you to take your time talking through the roles and responsibilities carefully. In much the same way you’d cautiously enter into a romantic relationship - a business relationship needs to be approached cautiously!  What are you waiting for?  I get it, there are a ton of reasons why now isn’t the best time to start your business - we are in the middle of a pandemic after all! When is the best time to start your business or that next project? If you wait until the conditions are just right, they will never come! From planning your next product to creating that next piece of content, you can’t let fear stand in the way. Do you have a game plan to move past the things that hold you back? What are you waiting for? Tune into this episode to hear more as I address tons of questions from leaders like you!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] My introduction to this episode of the podcast! [1:30] Kate’s question: If I were to take action today, where do I start?  [4:30] Advice for kids who want to start a business.  [8:00] Building a business to sell.  [11:30] How to find the right partner.  [13:00] Niching down too far in your target market.  [15:00] A few networking tips.  [19:15] Planing for the future.  [24:45] Start with a physical product first?  [32:00] Just start creating content!  [37:30] Is there a good way to find local suppliers? [42:30] Why the Brand Accelerator Academy people are awesome.  [47:45] Closing thoughts.    RESOURCES MENTIONED IN THIS EPISODE www.takeactioncrew.com www.brandcreators.com

  Looking back at your career, can you identify one person that made a huge impact on your trajectory? What was it that you learned from that individual that means so much? How will you pass that knowledge on to others? On this episode, I welcome my guest, Collin Castellaw - a professional shooting coach turned digital content expert. Collin’s brand (Shot Mechanics) is one of the largest basketball training resources in the world. With a social reach of 800,000+ and over 100+ million-lifetime online video views, Shot Mechanics has empowered players from all over the world to unlock their full potential.  In our conversation, Collin opens up about how he got started as shooting coach, why he approached a major rival for partnership, lessons he has learned along the way, and so much more. Have pen and paper ready, you don’t want to miss a minute of Collin’s powerful perspective!  Providing value What is your approach when it comes to building your business? For years I’ve followed the method of providing value as much as possible and then going in for an ask. Seeming to come from the same method, I wanted to get Collin’s take on building an audience. Collin was quick to point out that he was to bring people in because they could see the value for themselves. What can you learn from Collin’s story? Tune into this episode to hear more!  Following the data  Providing value and getting people’s attention is just the first step - next - how do you leverage that attention and turn a profit? What would be your approach to turning over 30,000 video views into profit for your business? Collin decided to put his time and energy into creating a training video that he would offer to his fans for just 99 cents! What sounded like a great deal ended up a HUGE flop. How did Collin recover from that flop and figure out how to move forward? Learn the answer and so much more by listening to this engaging episode!  The big take action moment!  For years I’ve been telling people to get off of the sidelines and to take action! It’s my belief that our lives are filled with take action moments but many of us are too scared to seize them. I hope you can see a bit of your story in Collin’s story and draw some inspiration from his ability to take action. Collin’s take action moment - where everything changed - was when he met and befriended his mentor, Adam. That relationship helped Collin see what he needed to change in his business and where he needed to grow as a leader - it made all the difference and it started with that bold action to reach out! Learn more from Collin’s story by listening to this episode - you don’t want to miss it!  OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND [0:03] My introduction to this episode of the podcast! [5:00] I welcome my guest, Collin Castellaw.  [7:00] Collin talks about his background.  [14:00] How Collin created his YouTube channel and got started.  [21:00] Looking at the data and optimizing an approach.  [28:00] Process over products.  [33:30] Collin’s big take action moment.  [36:00] Video breakdowns of celebrity athletes.  [41:30] The big project that Collin is really excited about.  [52:00] Shifting from Shot Mechanic to Players TV.  [55:30] Closing thoughts. RESOURCES MENTIONED IN THIS EPISODE www.takeactioncrew.com www.brandcreators.com ShotMechanics

  Are you struggling with getting your business off of the ground? What would it mean for your brand to get over 26,000 page views in one month? Does that sound too good to be true? It’s not!  After a ton of hard work and modifications, my team and I have dialled things in just right on several brands that have led to some impressive results. I want you to get in on this and experience similar results with your brand! If you are ready - I’m ready - let’s do this!  Evergreen assets  When was the last time you got stuck fixing something at home and you turned to YouTube or Google to find the answer? Chances are high that you’ve done something like that in the last month or so. People and brands who create those resources for us to find when we are stuck have what we call “Evergreen assets.” Evergreen assets are resources that you create that someone will find helpful now or six months from now - they are evergreen.  What kind of content can you prepare for your brand that will become an evergreen asset? Maybe for your brand that’s a checklist or an ebook that addresses a particular question or issue that people have in your target market.  Answer common questions! Another great way to make your brand stand out from the competition is by answering common questions that people have in your target market. Consider creating a video that compares the top five products made in your market - you could also create a series of comparison videos where you review products side by side. When you review products or answer common questions that people have in your market - you establish yourself as a trusted and knowledgeable source of information.  Upping your Pinterest game Does your brand have an active presence on Twitter? What about Facebook? When people think of social media they usually think of the big three, Facebook, Twitter, and Instagram but what about Pinterest? The advantage that Pinterest has over Facebook and the rest is that Pinterest isn’t dependent on a timeline - it centres on pins. You can create pins that people will pin to their Pinterest boards that will keep them top of mind and in front of them - that’s great for evergreen content! How can you use Pinterest to up your game and move past the competition? Tune into this episode to learn more, you don’t want to miss it!  OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND [0:03] My introduction to this episode of the podcast! [3:15] Why build evergreen assets?  [7:45] I break down how we got over 26,000 page views in one month.  [11:30] Answering common questions in your market.  [13:15] Comparing products.  [16:00] Making the most of Pinterest.  [25:00] How turning on ads can make you an income.  [27:00] Recapping helpful content strategies.  [29:30] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.takeactioncrew.com www.brandcreators.com www.brandcreators.com/pinterest

  As we get into this new rhythm with the Rock Your Brand podcast, I wanted to welcome you to our Friday Jam Sessions. These sessions will feature content from our Take Action Crew conversations - if you haven’t signed up look for the link below. In this session, I go over some common questions about being the face of your brand and whether that’s a good idea or a good fit for everyone. The questions and answers come quick - make sure you have pen and paper ready, you’ll need it!  Who is the voice or face of your brand?  Have you decided who will be the face of your brand? What approach will they take? Are you trying to be the voice of authority or are you inviting people along for the ride? These are critical questions that business leaders like you should be asking yourselves! Don’t assume that people will just show up and start buying products or consuming content - you need to help them get there. You don’t need all the answers or to have everything figured out - it’s OK to learn along the way, people are understanding.  No, you don’t have to be the face - but it helps!  If you don’t want to be the face of your brand, ask yourself why that might be. Are you just timid and shy or do you have different reasons for avoiding being the face of your brand? There are some great reasons for deciding to keep your face and your story in the background but you need to have a face to the brand. In my experience, the more you own the brand and make it your baby, the more likely it is to take off and succeed!  People need a connection - give it to them You might be wondering - why all this talk about the face of the brand - does it really matter that much? Yes, it really does! Why do you suppose that brands like Progressive, Verizon, and Nike have spokespeople? People connect with people - not brands! Your brand will have a much higher chance for long-term success if you or someone else serves as the face of your brand. When you think of those brands, you are likely thinking of a face or person associated with that brand - there is a reason for that! What are you waiting for? Join the conversation and learn more about branding!  OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND [0:03] Scott’s introduction to this episode of the podcast! [5:00] Who is the voice of your brand?  [15:00] Why have a faceless brand?  [20:00] How to make it work if you don’t want to be the face of your brand.  [31:00] Some pros and cons of being the face of your brand.  [36:00] Compensating contributors and people who will be the face of your brand.  [43:45] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.takeactioncrew.com

Welcome to the very first official episode of the Rock Your Brand Podcast, I am so glad that you’ve come along for the ride with me! Like any good host, I want to show you around a bit and help you to understand what to expect from this journey.  After years of helping men and women just like you get their ecommerce business started with The Amazing Seller Podcast, I decided that it was time to make a change. I explain all about that change in the last episode, #827 - make sure to find the link in the resources section at the end of this post.  From the schedule to the content, I’ve laid out what exactly to expect from this podcast going forward. Pay close attention - we are moving quickly and we don’t want anyone left behind!  Content and schedule  If you’ve been with me for long, you’ve likely become used to the pattern of when my podcasts air - good news - that’s not changing! Monday, Wednesday, and Friday’s are here to stay, I love the consistency and the routine of showing up three times a week to deliver solid advice that you can use.  What is changing is the content. You’ve likely grown used to the content I provide centring around ecommerce businesses - that won’t be my main focus anymore. Moving forward, I’d like to cast a wider net and help people just like you build their brand and expand it. Here is the new plan for our weekly podcast episodes moving forward.  Monday - You can expect strategy, teachings, lessons and more from my perspective. Wednesday - You can expect high-level interviews with business leaders and experts.  Friday - Friday Jam Sessions! In place of my usual Ask Scott Sessions, I’ll be airing a live episode of my Take Action Crew Morning episodes.  This is just a glimpse of what I’ve got in store for YOU! I hope you are as fired up and ready to get out there on this new leg of the journey as I am!  OUTLINE OF THIS EPISODE OF THE ROCK YOUR BRAND PODCAST [0:03] My introduction to this episode of the podcast! [3:00] Take action moments that matter.  [8:40] How to win The ULTIMATE BRAND BUILDING BUNDLE. [12:00] Embrace change and take action!  [14:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com Scott[at]brandcreators.com  www.takeactioncrew.com www.rockyourbrandpodcast.com

It’s HERE - the exciting news that I’ve been waiting to share with my TAS followers for some time has finally arrived! I am thrilled to announce the launch of my newly re-branded podcast, The Rock Your Brand Podcast!  While it’s sad to say goodbye to The Amazing Seller, the truth is, the change is for the better. When you think about the change in your life, you can either face good change or negative change. This change is nothing but positive for me and the crew associated with TAS. We’ll still deliver the interviews and insights you’ve come to know and love over the years but now they’ll be more aimed at brand building specifically.  On this episode, you’ll hear as I explain what led to the podcast re-branding, why I’m so excited about the future, and so much more. I’m so glad you are along for the ride as we usher in this new season with The Rock Your Brand Podcast!  Why Change?  I know that The Amazing Seller Podcast has been a mainstay for many of you over the years and I’m so glad that you’ve been along for the ride. It has been an absolute joy and honor to help hundreds and even thousands of men and women over the years, step out on their own and start something brand new.  For years I’ve challenged people to embrace change and to boldly step into a new chapter - now I’ve got a chance to follow my own advice. I’m not running away from change, I’m embracing it and I hope you’ll do the same!  Pushing through resistance  Every time you set out to do things differently or to start a new direction, you are going to encounter resistance. Sometimes resistance comes in the form of external resistance and sometimes it shows up as internal resistance. How have you dealt with resistance in the past? I felt a ton of resistance as I considered and then embraced the idea of re-branding The Amazing Seller Podcast but I knew that I had to push through the resistance to see positive change. Learn more about the story from TAS to The Rock Your Brand Podcast by listening to this episode!  Come along for the ride!  Why not start something brand new instead of “Re-branding” the TAS podcast? Good question! I decided to re-brand the podcast because I don’t want to leave anyone behind. If you’ve been coming to TAS for years or if this is your first episode - I want everyone to come along for the ride. Also - if you’ve been paying close attention, you know that TAS has been changing the focus over the last year or so to emphasize branding. More helpful branding tips and tons of exciting and insightful interviews are just around the corner - stay tuned for more!  OUTLINE OF THIS EPISODE OF THE ROCK YOUR BRAND PODCAST [0:03] My introduction to this episode of the podcast! [4:00] Why rebrand the podcast?  [6:45] How the podcast has been changing for the last 18-24 months.  [9:45] Why the name needed to change.  [14:00] Pushing through resistance.  [16:00] The Rock Your Brand Podcast.  [20:30] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com

Don’t you hate it when you get those annoying emails that practically SCREAM their products at you? When was the last time you were happy to get a telemarketing phone call? Let’s face it, the “Salesy” approach is the worst! What if there was a way to communicate with your target audience without turning them off? You’ve come to the right place!  It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he teases some exciting news for TAS and as he gives a detailed walkthrough of a successful email he recently sent out to his brand. Make sure you have pen and paper handy for this episode - you don’t want to miss it!  How to make a solid connection with people  At the heart of Scott’s effective email marketing approach is a desire to really connect with people on a personal level. You don’t need to be formal with your email messages - in fact - its best to keep your emails lighthearted and fun! Using friendly banter and lingo that your target audience gets is also a critical aspect to making that personal connection. To learn more about Scott’s approach and how to get your followers to let their guard down, make sure to listen to this episode of The Amazing Seller!  Keep it simple  Let’s face it, the reason why most marketing fails is that the marketer doesn’t take the time to really get to know their audience. Generic and complicated emails are what drive people away - why do so many businesses continue with this outdated approach? Making a connection with people takes effort - but not much! According to Scott, the best thing you can do when writing your marketing emails is to keep your message simple. Tune into this episode of The Amazing Seller as Scott breaks down exactly what sellers like you need to write to keep your followers engaged!  New Changes Coming!  If you’ve been around the TAS community for very long, you know that Scott loves to change things up from time to time. Each time Scott rolls out a new change - it’s always a good one that helps sellers like you take your business to the next level of growth. Comming as soon as Monday, May 11th, Scott will be announcing some pretty big changes for The Amazing Seller podcast. Are you excited? It’s going to be an episode that you don’t want to miss!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] BIG CHANGES COMING!  [4:00] An email marketing approach that works.  [7:15] Scott shares an email that he sent out to his brand.  [10:30] Keep it simple - an effective email isn’t as hard as you think.  [16:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/coffee

Is it time to re-think your business strategy? Are you doing enough to reach out to and connect with your target audience? What is holding your business back from reaching its full potential? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Dave Manley from MMA Bobblehead for an update on his brand and key lessons he has learned over the last year. This is your chance to learn from a seller just like you - make sure to have pen and paper handly - you don’t want to miss a minute of this powerful episode!  Pulling back the curtain  Do your followers know what you are working on right now? Have you invited your followers into your brand on a deeper level? While every brand doesn’t lend itself to a “Behind the scenes” look, for those that do - pay attention to what Dave has done! By inviting his followers to participate in the crafting, producing, and launching of each new MMA Bobblehead, Dave has created a loyal following. To hear more about how Dave keeps his followers plugged in, make sure to listen to this episode of The Amazing Seller!  Make them feel special  Have you ever been part of a VIP group or a special club? Remember in high school when everyone wanted to be part of the “In” crowd? What if there was a way to get that sort of effect when it comes to creating excitement for your brand? According to Dave, the best way to create loyal fans is by inviting them to be part of an exclusive insider’s group. After creating the VIP Cage Fight Club, Dave saw his customer engagement skyrocket - more to the point, Dave says that he genuinely enjoys the group he created. What would an exclusive group in your brand look like? Tune into this episode of The Amazing Seller to hear more from Dave and Scott!  Lead with providing value  Have you ever been in a scenario or a relationship where someone continuously asked you for something without offering anything in return? Let’s face it, no one likes to be taken advantage of – but it can feel that way when someone asks something of you without providing value in return. Don’t let that happen to you and your business! Scott and Dave encourage sellers like you to get into the habit of delivering value way before you ever make an ask of your customers. To hear more from Scott about this critical topic, make sure to tune in to this episode of The Amazing Seller!  Take Action!  Listening to Dave and Scott can really get you fired up and ready to take action! So what are you going to do? Are you ready to make some serious headway with your brand or will you go back to the same old routine? The truth is, if you want something you’ve never had, you need to do something you’ve never done before! Remember, you aren’t alone - Scott has created some helpful resources that sellers like you can utilize to take your business to the next level of growth.  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Dave Manley joins the podcast to give an update about his business.  [7:15] Pulling back the curtain.  [12:30] Why it pays to be a super-fan.  [20:00] Dave explains how everything changed after his coaching call with Scott.  [26:30] Brand building is the way to future-proof your business.  [29:30] Providing value before you make the ask.  [43:00] How Dave launched a new product during the COVID-19 crisis.  [49:00] What Dave is excited about regarding the future of his business.  [54:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE The 5-Minute Pitch

Don’t you hate it when you can’t figure out which way to approach a critical aspect of your business? What do you usually do to solve the issue? Do you gather advice from respected sources? If so, this episode is for you! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share their insights on building an email list. The guys go through three tactics that sellers like you can use to build an email list and grow a following for your brand. Have pen and paper ready - you don’t want to miss a minute of this powerful episode!  Email list building works! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get behind the idea of building an email list. Too often sellers spend too much of their time and energy focusing on channels they can’t control - email list building is different. By focusing on and relentlessly growing your email list, you will have direct access to your target market. To learn more about using email marketing as effectively as possible, make sure to listen to this episode of The Amazing Seller!  Contest giveaways  Have you tried using contest giveaways to build your email list and your brand’s following? What are you waiting for? Sure there will be some people who will sign up just to get the free thing you are providing but if you play your cards right - you’ll get the right people. It all comes down to what you are giving away - you can limit who signs up by niching down what prize you give away. To hear how Scott and Chris run their contest giveaways, make sure to listen to this episode of The Amazing Seller!  Checklist and worksheet giveaway  While a contest giveaway sounds good, you might not have the funds to get an attractive prize that will get people to sign up. What should you do if you want to get the right people to sign up but you don’t have a ton of resources? According to Scott and Chris, the answer to consider putting together a free resource like an ebook, checklist, or worksheet. If you provide something valuable, people will respond by giving your their email list - it really works! Learn more about using an asset like an ebook to attracting the right people by listening to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:45] Why email marketing is so powerful.  [7:15] Yes, email list building is effective!  [9:00] Contest giveaways.  [20:00] Why it’s a good idea to study your competition.  [21:45] Scott recaps all three tactics.  [23:30] Need help getting started?  [27:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.listbuildclass.com

What is the state of the ecommerce industry right now? Is it possible to launch a successful ecommerce business in 2020 or has the ship sailed? If you are wondering what it takes to start a brand or a new aspect of your business in 2020, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he introduces an extended session of Coffee Talk where he discussed what he would do if he had to start over in 2020. You’ll want to pay close attention to this episode - Scott has some helpful tips that you don’t want to miss!  Attention is the new currency Over the years, Scott has been doing his best to convince sellers like you to start focusing on attracting the right attention as you build your ecommerce business. If you create the right content, you’ll bring in the right attention to your brand - then you can use that attention to build a following. What are you doing right now to improve the attention that your brand attracts? Learn more about reaching your target market by listening to this informative episode of The Amazing Seller!  Become known as a giver!  Don’t you hate it when you feel like someone is trying really hard to sell you something? Getting “Sold” something makes you feel like a giant target for salespeople to hit. How do people feel when you try to sell them something from your brand? Are you giving them enough value before you make your ask? Years ago, Scott learned the critical value of focusing on providing value to people multiple times before you ask them to buy something. To hear more helpful tips like this one from Scott, make sure to tune in to this episode of The Amazing Seller!  Video works wonders  What is your strategy when it comes to leveraging videos to expand your brand? When was the last time your ecommerce brand posted a video on any of your channels? If you aren’t using videos right now to reach others and spread your message - you are missing out on a powerful tool! Go ahead and scan your Facebook newsfeed or your Twitter feed, what do you see? Videos! Make sure your brand doesn’t get left behind as others embrace the use of video marketing - listen to this epsode of The Amazing Seller to learn more!  Don’t let fear hold you back!  Let’s face it, a lot of people want to fire their boss and work for themselves but too many people are afraid to step out and trying something on their own. You’ve already decided that you are ready to step out and do something you’ve never done before. Don’t let fear come creeping back in and scare you away from taking action. To learn more about confronting your fear and stepping out on your own, make sure to listen to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:45] What Scott is up to these days.  [7:45] How Scott would start an ecommerce business from scratch.  [11:45] Why grabbing your target market’s attention is so important.  [14:45] Provide value!  [20:30] Every time you start a new brand, act like you are starting from scratch.  [29:00] Planting seeds in your market.  [34:00] Create content consistently.  [35:30] Leverage videos to expand your reach.  [43:00] Getting over your fear of being the face of your brand.  [47:30] How to launch a book for your brand.  [51:30] Why Scott loves talking about reaching new audiences.  [57:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/coffee

If you rely on or base much of your business model on Amazon’s Affiliate program, chances are you have a lot of questions! How will Amazon’s recent change impact your business? What are your options going forward? Here to cover these questions and a lot more are Scott and Chris! On this episode, the guys will cover the recent change with Amazon’s Affiliate program, how sellers like you should respond, key advice for future-proofing your business, and so much more. Make sure to have pen and paper ready - you don’t want to miss a minute of this episode!  What are you waiting for? Diversify!  The last thing you want your business to resemble is a Jenga tower - if the wrong piece gets removed - it all comes crashing down! How do you ensure that your ecommerce business doesn’t look like a failed game of Jenga with shelved block laying all over the floor? The answer is to future-proof your business by diversifying. For years, Scott has been a huge proponent of expanding your brand and keeping it independent from any singular channel. To learn what it takes to diversify your brand going forward - make sure to listen to this episode!  Turning change into opportunity  Let’s face it, most people hate change. Even if you don’t like it, keeping things the way they are is predictable! If you want to get anywhere in life or business, you’ve got to be willing to embrace change - good or bad. What if there was a way to shift your mindset to see change as an opportunity? In the past, Scott saw change as a challenge and even an adversary but he soon learned to look at it a little differently. What is your relationship like when it comes to change? Are you ready to make a plan or do you need some helpful advice? Tune into this episode of The Amazing Seller to learn more about this topic from Scott and Chris!  Tools designed for you  If you’ve been around the TAS community for very long, you know that Scott is passionate about equipping and encouraging sellers like you. While Scott can’t sit down for a coaching call for every TAS follower - he has created resources to help you learn the best path forward for brand building. Especially during these challenging times of isolation and uncertainty - it’s helpful to hear from a voice of clarity and expertise. You can learn more about the tools that Scott and his team have developed by listening to this episode and by visiting the links located in the resources section.  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Why Chris is the “Brains” behind TAS.  [4:30] Scott and Chris go over the recent change with Amazon’s Associate program.  [8:20] Make sure to diversify your brand!  [14:20] Looking at change as an opportunity.  [17:00] What sellers should do about their Amazon Associate account.  [22:10] Scott and Chris share their thoughts on how to move forward.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com

What would it mean for your business if you could become known as the “Go-to person” in your niche market? Is there a way to pivot the direction of your business and make a more practical approach? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Michael Stelzner.  Michael is the founder of Social Media Examiner, author of the books “Launch” and “Writing White Papers”, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. In his conversation with Scott, Michael brings his seasoned and knowledgeable approach to branding and content creation. If you are ready to really dig into how to create a thriving and successful business - don’t miss a minute of this powerful episode!  From “I have to,” to “I want to.”  Let’s face it, building a business from the ground up is not for the faint of heart! So much of building your business revolves around tasks that you have to complete or you’ll never get anywhere. At some point, you need to make the shift from doing what you “Have to do” to what you “Want to do.” Where are you in your journey? Are you still in the “Have to” phase? What will it take for you to get to the “I want to” phase? Tune into this episode of The Amazing Seller to hear more from Scott and Michael as they discuss this important topic!  Content is KING If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you understand that content is key to a successful ecommerce business in 2020. Don’t just take Scott’s word for it! Michael has his own success story with creating content that connectes with people.  On this episode of The Amazing Seller, you’ll hear from Scott and Michael as they explain why content is king, how niche markets work, why you should model your business off this method, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode – don’t miss it!  Telling your story with your brand.  What is the story with your ecommerce brand? Are you giving people a reason to connect with you over your competitors? If you aren’t taking a storytelling approach with your brand you could be missing out on a huge opportunity! Too often Scott hears sellers say things like “I don’t have a story to tell.” That’s not true!  Your journey and your approach will connect with people, just give it a chance. What do you have to lose? If you want to build a following that will sustain an ecommerce business, then give Scott and Michael’s method a chance to succeed. Learn more about building a business that connected with people and sustains that connection by listening to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:50] Scott welcomes his guest, Michael Stelzner.  [3:15] Michael opens up about his career and how he got started in ecommerce.  [9:00] What happened with Michael’s project, “The Journey?”  [16:

If your brand won’t support a physical product then you are in big trouble, right? Not so fast! Years ago, the rule of thumb in the ecommerce world was to find a niche market and create products that market would buy - that’s still a good recipe, just not the only one for success.  It’s time for another informative and engaging session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he explains how sellers like you can create a thriving business through digital products, affiliate programs, and more. You’ll want to pay close attention to this episode - have pen and paper handy!  Make sure to diversity!  If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you expand your brand. One of the best ways to expand your brand is to set it up for success from the start. As you build your brand - consider how you can connect with others in the market and even leverage those relationships to expand your brand. Not sure where to start? Don’t worry - Scott has you covered! Tune into this episode of The Amazing Seller as Scott give key advice that can help you take your ecommerce brand to the next level of growth.  Three helpful tips from Scott Can you really build a successful ecommerce brand without Private Label Products? Long-time TAS followers know that Scott has been a huge proponent of private label products in the past and that’s not changing. Scott is simply advising sellers to think broader about how they can use their brand to make a profit. On this episode, Scott covered three helpful questions to ask yourself as you validate your target market.  Is the market buying products on Amazon or online?  Are there digital products being sold?  Are there ads being served to your market?  To hear how sellers like you can really drill down and focus on your target market without relying exclusively on a private label product - make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:45] Answering a question from a TAS follower like you.  [4:15] Affiliate programs and adding more revenue to your business.  [7:30] Stop focusing on physical products exclusively - diversify!  [10:20] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/ask ClickBank

Are you tired of stressing out about the lack of traffic to your website? Are you looking for new and innovative ways to engage your target audience? If you are ready to put in the work - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he discusses his three steps to finding keywords to rank your website quickly. Don’t leave something as important as website traffic up to guesswork - take advantage of Scott’s tried and tested approach. Make sure you have pen and paper ready for this episode - you are going to need it!  Is website traffic really worth all the effort?  As you build your ecommerce business, you’ve likely heard of the need to attract and direct website traffic. What does it look like to attract the right type of traffic? How much traffic is enough? To cut through all the complexity surrounding website traffic, Scott has compiled the results of several brands that he has started over the years. Going through this data, Scott will help sellers like you see the value of getting qualified and quality traffic coming to your website. Learn more about this critical topic from Scott by listening to this episode of The Amazing Seller!  How is your email list?  What is the status of your email list? Has it been a while since you’ve contacted them? Has your list gone cold? Are you struggling to build an email list in the right place? Don’t worry, you are not alone! Scott has been focusing a lot of time and energy into easy to use resources that will help you build an email list. Make sure to check out the resources section at the end of this post to learn more about building a robust email list! Creating content  Did you know that one of the best ways to attract traffic to your ecommerce brand and to your home base is by creating sharable content? It’s true! What type of sharable content could you develop that would make your brand stand out from the competition? Would your fans respond better to a YouTube video or an ebook? Try turning that question on your brand’s followers and see what they have to say! There are so many ways to break away from the rest of the pack and help your brand shine – you just need to do the hard work to find out what would work best. Listen to this valuable episode of The Amazing Seller as Scott gives some tips and insights that you can use to help your brand succeed!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:00] Why drive targeted traffic to your website?  [4:40] What is a “Home base?”  [7:00] Creating content buckets.  [9:00] Answer common questions!  [12:30] Drilling down with keyword research.  [18:00] Just get started - the growth will come.  [21:00] Writing an appealing and effective post.  [25:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreatorsbook.com www.answerthepublic.com Uber Suggest

Do you ever feel overwhelmed by the mountain of tasks that you need to tackle this week? How do you avoid feeling overwhelmed and actually get your tasks done? If you are sick of seeing your dreams go unrealized year after year - this is the episode for you! On this episode, you’ll hear from Scott as he shares his hard-earned advice and insights on what it takes to cut through all of the noise and focus on what really matters. You’ll need pen and paper ready for this powerful episode - don’t miss it!  Dump your thoughts on paper    One of the best ways that Scott has found to get all of the noise and distractions cleared out is by dumping all of his thoughts out on paper. While it may sound like a simple exercise, the truth is - it works! What do you have to lose by trying? It doesn’t take much, just grab some paper and a pen and sit down with your thoughts. Soon, things will start to fill up your paper - important things and unimportant things. Worry about sorting it all out later - at first, you just want to focus on getting the thoughts from your mind to the paper. Have you tried this exercise before? How did it go for you?  Make a plan and stick to it   Let’s face it, there are a ton of people out there who are trying to start something from scratch - what makes you think you’ll succeed? While there are a ton of people out there with drive, very few budding leaders have a plan. If you don’t have a plan yet, what are you waiting for? No one is going to sit you down and hand you a blueprint for success - you’ve got to figure it out for yourself! To hear how Scott put his plans in place and succeeded over time, make sure to tune in to this episode of The Amazing Seller!  Identify your priorities    If you had to list out the top priorities for the week, could you? What about your top priorities for the day? While it may sound silly - try listing out your top priorities at the top of a page each day and watch what happens. There is something about the simple act of writing down what you plan to do and what you need to get done that simplifies everything. Kick complexity and chaos to the curb and learn what it takes to embrace a thoughtful and diligent approach. Listen to this episode of The Amazing Seller to learn more helpful tips and insights from Scott!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER   [0:03] Scott’s introduction to this episode of the podcast! [1:45] Do you feel distracted? You aren’t alone!  [3:15] The value of getting your thoughts out on paper.  [7:00] What are your big three?  [12:00] The challenge of working for yourself.  [14:00] Be intentional with your time.  [18:00] Never start your day answering emails.  [20:00] Closing thoughts from Scott.    RESOURCES MENTIONED IN THIS EPISODE   www.theamazingseller.com/coffee 

What if there was a way for you to make money without sourcing a product for your brand just yet? Does that sound too good to be true? It’s not! By using programs like Amazon’s Affiliate Marketing program, sellers like you can leverage your email list and home base to publish content about other products. On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to use Amazon’s affiliate marketing program to your advantage. This is a helpful episode - you don’t want to miss a minute!  Don’t overcomplicate it! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see the value in creating content for your niche market. Have you started creating content yet? What are you waiting for? It may sound intimidating and scary, but it doesn’t have to be! Just start creating content like product reviews, or comparisons, or helpful tips for others in your niche. What do you have to lose? Sure, your first videos or blog posts won’t be completely polished and professional, but that’s OK. There is always room to grow and improve, but you’ve got to put yourself out there! Tune into this informative of The Amazing Seller to learn more about this crucial topic from Scott!  Building an email list If you had a sure-fire way to communicate with your customer base, roll out new promotions to spike your sales, and test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? On this episode of The Amazing Seller, Scott and makes the case for leveraging a well thought out email list plan to build your business. While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] What are the best practices for affiliate marketing?  [5:15] Comparing products.  [9:00] How to make money using the Amazon Associate program.  [11:15] Making the most of your social media channels.  [12:15] Scott recaps his best practices for affiliate marketing and Amazon.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com

  What would it mean for your business if you were able to increase your current website traffic by 235%? Does that sound too good to be true? It’s not! While these numbers aren’t easy to achieve, they aren’t impossible. On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on a case study he has been conducting. Sharing his unique approach, Scott wants more sellers like you equipped to go out there and succeed. Make sure to have pen and paper ready for this powerful episode - you don’t want to miss it!  Traffic is KEY If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you make the shift to attracting traffic with content creation. Will all the work to attract traffic really pay off? Is it even possible for new sellers to bring in such a huge following to sustain a brand? If you are ready to put in the time, Scott has the roadmap that will help you get your business in the best position for long-term success. Pay close attention as you listen to this engaging episode of The Amazing Seller! Scott’s tried and tested approach While results may vary - Scott is convinced that the approach he has developed will show upward movement for sellers like you. Scott doesn’t just develop his plans and processes in a vacuum, he puts it to the test before he brings it to his TAS audience. Here is Scott tested approach that increased website traffic by 235% in 30 days.  Know your market Create content.  Use Pinterest.  Build an email list.  Start monetizing after you hit 10k - don’t do it too early.  Stay the course.  To hear Scott break down his approach step by step, make sure you take the time to listen to this episode of The Amazing Seller - you’ll be glad you did!  Be patient! Let’s face it, waiting for something to grow over time is not easy! The old saying rings true, “A watched pot never boils.” The more you build up anticipation and unrealistic hope for your business to shatter expectations, the more you will be disappointed. Remember, building a thriving ecommerce business is a marathon, not a sprint. Don’t worry, your business will get there - you can’t expect success overnight! Learn more about the need for patience and much more by listening to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:45] Attracting the right traffic.  [7:45] Creating content trees.  [11:45] Content buckers.  [14:00] Scott talks about using Pinterest to plan out your content.  [18:00] Be patient - growth takes time!  [19:30] Scott recaps his approach.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.brandcreatorsbook.com

How has the COVID-19 situation impacted your business? Has it derailed your plans for 2020 and put your business in a state of chaos? What if there was a way to plan and prepare your business to endure this situation and come out the other end thriving? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jeff to sit down and discuss how sellers like you can prepare your business for this difficult time we are in. You’ll want to have pen and paper close by for this powerful episode!  Everything is up in the air  Let’s face it, everyone is scared and no one knows how this COVID situation will all shake out in the end. Why not face your fears and assess the situation? Just because someone grabbed the snowglobe of life and turned it upside down - it doesn’t mean that you can’t hunker down and figure out your next step. If you feel like you are out of control - you are in good company! While we don’t have the power to change the situation, we can change our approach. Tune into this episode of The Amazing Seller to learn how Scott is preparing to endure this challenging time, you don’t want to miss it.  Put plans in place!  While you have all of this extra time at home or just freed up time due to limited public outings, why not put this time to work for your business? Take this opportunity to study your competition and do some deep dives into what makes your target market tick. Where do you need to get started today? To get some detailed plans to help you succeed, listen to Scott and Jeff’s seasoned advice on this detailed episode of The Amazing Seller!  Don’t let fear win!  If you’ve been around the TAS community for very long, you know that Scott is dedicated to helping sellers like you succeed in the ecommerce industry. Over the years, Scott has built a reputation on his ability to cut through all the complexity out there and deliver clear advice that actually works. Scott won’t sell you on some get quick rich scheme and he won’t have guests that do that either! Rather than play on your fears and worries about this anxious time - Scott wants to give you tools that will help you. Use this time to put fear in its place - it’s time for you to get back in the driver’s seat. Learn more about tackling fear and moving forward with a plan for success by listening to this episode of The Amazing Seller featuring Scott and his guest, Jeff!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Jeff joins Scott on the podcast.  [5:45] How is the COVID-19 virus impacting the marketplace?  [7:15] Jeff explains how he got started in the ecommerce industry.  [15:30] Why you need a third-party warehouse connection.  [20:00] Is it a good idea to do Fulfilled by Merchant?  [23:00] What should you do if you are dependent on China for supplies?  [27:00] Should you still launch a product right now?  [30:00] Raising your product prices.  [35:00] Why it’s a good idea to diversify your brand.  [37:45] How to connect with Jeff and his services.  RESOURCES MENTIONED IN THIS EPISODE http://www.theamazingseller.com/turnkey

How is your ecommerce business coming along? Are you right in the middle of building your business or are you just getting started? Wherever you are in your journey - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he addresses a common question from TAS followers like you - can I start a business with ZERO money down? Scott’s short answer is, yes! Tune into this episode to hear more about getting starting and making the most of your ecommerce business - you don’t want to miss it!  Yes, you can get started with nothing  Too often business leaders get so fixated on the idea of coming out of the gate swinging with a fully developed brand. Even though you don’t have everything figured out with a game plan for the next 12 months - it doesn’t mean you can’t take action and get the ball rolling today. Why not start identifying your target market? Why not start creating content that your market can engage with? It doesn’t cost you any money to start writing blog posts and creating videos! To hear how Scott would start an ecommerce business with no money down today, make sure to listen to this informative episode of The Amazing Seller!  Do your research! Did you know that one of the best ways to start an ecommerce business is by studying the marketplace? It’s true! Too much talk has been dedicated to people who seem to make something out of nothing - but that’s not how most businesses start! If you take the time to do your research and understand what the market wants and what it will react favorably toward - that’s a recipe for success. Learn more about doing your own research to put your business in the best position for success by listening to this episode of The Amazing Seller!  Build an email list and keep it warm  Do you have an email list started for your brand yet? What are you waiting for? Time and time again, Scott has found that building an email list and keeping list subscribers engaged is one of the most important things you can do for your small business. Why not take advantage of the opportunity to have a line of communication with people who want to support your business and see you succeed? Learn from Scott’s expert perspective as an email list builder and so much more by tuning into this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Can you start an online business with no money?  [4:45] Manage your expectations! [6:15] Choose the right market.  [8:15] Content will bring your money.  [10:15] Build an email list!  [13:00] Commit and stay consistent.  [16:00] Scott recaps how sellers like you can get started.  [17:45] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/807 www.buildlistclass.com

Are you seeing the type of results that you had expected with your ecommerce business? What is going to do to set your brand apart from everyone else in the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he takes his seasoned perspective and examines how a niche website gets over 470,00 visitors each month. Scott also explains how sellers like you can leverage traffic and content to bring in a profit for your business. Have pen and paper ready - you don’t want to miss a minute of this engaging episode!  Have you validated your market?  Do you ever feel like you are spinning your wheels when it comes to getting ahead in your particular corner of the market? What are you doing to make yourself stand out from all the other leaders vying for your audience’s attention? One of the primary reasons many ecommerce sellers run into early challenges with their brand is due to an inadequate validation process. Don’t let what happens to so many ecommerce sellers happen to you! Follow Scott’s vital advice by listing to this episode of The Amazing Seller!  Content that connects When was the last time you read a really compelling piece of content on the internet? Try taking a minute and breaking down what made that content stand out in your mind. Did it answer a question you found yourself asking? Did it touch on a topic you are especially interested in? If you want to make your brand stand out in the minds of people in your market - do the hard work of making content that they’ll find helpful and relevant. Discover more helpful tips about content creation and so much more by listening to this episode of The Amazing Seller! Do your research! Let’s face it, most sellers don’t have time to scope out and do a deep dive on all their competitors. Knowing and understanding how just one or two of your top competitors operate would be valuable information to have. Scott has a great way of taking a look at how businesses have operated over several years of operation. Why not take some time and look a little bit closer at your competition? You can hear more about taking a trip through the Wayback Machine and so much more by listening to this episode of The Amazing Seller.  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Brand Creator’s Academy.  [4:20] Validating a target market according to Scott.  [11:00] Leveraging old content.  [14:30] Making the most of your social media posts.  [17:45] Do you have digital products that will support your brand?  [19:30] Taking a look back.  [23:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com Wayback Machine - Internet Archive

Are you ready to take on the weekend and do the work necessary to help your ecommerce business grow? What are your top priorities as you build your business? If you want some solid advice from an experienced source, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he explains how sellers like you can build a thriving ecommerce business based on niche markets that include hobbies and other sectors of the market. Have pen and paper ready, you are going to need it for this informative episode! Is brand building just for hobbies?  While building a brand around a hobby might be an easy and low hanging fruit option for many sellers there are those who want to build a brand that is not based on hobbies. Is that even possible? Yes! You don’t have to build your ecommerce business around hobbies - it’s just a helpful starting point. If you can leverage something you know and love to grow a business, why not give it a try? Some people want to keep work and personal life separate, that’s fine - there are still plenty of opportunities in the marketplace. Tune into this episode of The Amazing Seller to learn more about this topic from Scott - you don’t want to miss it!  Helpful examples from non-hobby niches  If you are wondering how to build an ecommerce business in a non-hobby niche, Scott’s got you covered! Taking on a question from one of his Brand Creator Academy attendees, Scott compiled a list of four examples from leaders who successfully built their business on non-hobbies.  In-ground pool repair and help.  Health and wellness - not a hobby but something many people care about!  Providing digital products to help people prep for tests, licenses, and exams.  Bulletproof coffee and bio-hacking.  To hear Scott expand on how each of these non-hobby niches has helped leaders build successful and thriving businesses, make sure to listen to this engaging episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Validating your target market.  [12:30] Why you need to know what your market is looking for.  [14:30] Creating digital products for your market.  [16:45] Expanding your brand and serving your niche market.  [19:40] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.brandcreators.com

Is your ecommerce brand bringing in enough traffic to keep your business running? Wouldn’t it be great if there was a way to boost traffic and your sales without spending thousands of dollars? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the results of a recent case study from a seller like you. If you are ready to put in the work required to see actual change occur in your business, you’ve come to the right place! Have pen and paper ready - you are going to need it! What does it look like to build out your brand?  If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out your brand. What does it look like to build out your brand in 2020? According to Scott, it all comes down to driving traffic to your home base or website - from there, Scott suggests investing time and energy into growing assets like your YouTube channel. To hear Scott expand on what it looks like you build your brand in 2020 and so much more, make sure to listen to this episode of The Amazing Seller! What are you waiting for - build an email list!  What is the status of your email list? Has it been a while since you’ve contacted them? Has your list gone cold? Are you struggling to build an email list in the right place? Don’t worry, you are not alone! Scott has been focusing a lot of time and energy into easy to use resources that will help you build an email list. Make sure to check out the resources section at the end of this post to learn more about building a robust email list! Steps you can take  Would you like to know exactly what it takes to increase product sales by 73% and add 9,366 email subscribers for your brand? Reviewing some data from a TAS follower, Scott was able to identify these areas that will help sellers like you succeed in 2020 and beyond.  Know your market and what they want.  Present a lead magnet with a landing page for your followers to enter.  Use Facebook Ads. Give them more ways to enter.  Follow up with your contest participants and give them a discount or some other value.  Where do you need to start today? What are you waiting for? Put a date on your tasks and make them happen! To learn more about accomplishing your goals and so much more, make sure to listen to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] What does it look like to “Build out your brand?”  [4:30] The advantage that building an email list gives you.  [6:45] Scott sets the scene and explains the backstory of the case study.  [8:30] Lead magnets and giveaways.  [12:00] Encouraging your fans to share your content.  [13:45] Scott recaps the steps you can take for similar results.  [15:30] Is it really worth it? [19:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/boost

Could your brand use a simple and reproducible strategy to bring people to your website at the drop of a hat? If you want a method that you can imitate in order to find similar success, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares a few examples of how he has attracted traffic, maintained his email list of over 35k, what it takes to bring people in, and so much more. Have pen and paper ready, you don’t want to miss a minute of this fascinating episode!  Build your home base!  Have you built your home base for your brand yet? What are you waiting for? Too many sellers who want to get ahead and give their business the best chance to succeed, fail to build a home base to direct their followers too. When you first get started, your home base doesn’t need to be extravagant and perfect, just make it simple and easy to use! To learn more about leveraging your home base to your full advantage, make sure to listen to this episode of The Amazing Seller!  Tools made for you If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you succeed. Where else can you go to get a solid option that you can trust? Staying true to his mission, Scott has put together several resources to help ecomerce sellers get their brand started and standing on a solid foundation. What are you waiting for? Check out just a small sampling of the helpful resources that Scott has to offer by checking out the resources section at the end of this post.  Scott’s special tip  When you send out an email to your follower, are you making sure to follow up with the folks who didn’t read your first email? Why not circle back and try sending the same message but with a different subject line just to those who didn’t open the first email? When someone doesn’t respond to what you are doing, try saying it a different way! To hear more about this tip and the email that Scott wrote that got over 500 people to visit his site, make sure to listen to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:15] Tools made for sellers like you.  [5:00] Why you need a home base.  [6:30] Scott shares how one of his brands built an email list of 35k.  [9:30] Writing an email that sends over 500 people to your site.  [14:20] Re-targeting unopened emails.  [16:20] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.listbuildclass.com

How are you holding up during this wild time we find ourselves in with the Novel Coronavirus Outbreak (COVID-19)? Are you largely unaffected or are you in a more hard-hit area of the country? Taking a rare pause from his usual Friday Ask Scott Sessions, Scott decided to take some time to explain how sellers like you can make the most of this time. Believe it or not, there are things you could be doing right now to set your business apart from all the rest. Tune into this episode of The Amazing Seller to learn more!  Making the most out of a bad situation Are you naturally more of an optimist or a pessimist? To put it plainly, are you a glass half full or glass half empty type of a person? Whichever comes naturally to you, if you want to make the most of a bad situation, you need to look for the positive. Looking for the positive doesn’t mean ignoring the facts and pretending you live in a different reality - it’s not letting those facts keep you down in the dumps. To learn more about making the most out of a bad situation, make sure to catch this episode of The Amazing Seller - you don’t want to miss it!  7 ways to grow and maintain during tough times  Let’s face it, sometimes there are moments in life when you just need a good checklist. To help clear through all of the noise and confusion out there, Scott decided to put together a helpful list of things you can do right now to put your business in a position to succeed.  Don’t panic. Take a deep breath, make sure you and your family are safe.  Focus on what you can control. Don’t worry about what you can’t control.  Build online assets. Work on your home base or digital products.  Build an email list. Don’t let your list grow cold! Connect with your market. Shot some videos or host a Facebook Live.  Don’t stop sending offers to your email list. Deliver value and a soft offer.  Identify problem areas in your life and business.  What are you going to work on to get your business through this crisis? Do you have a list you’ve already started on? Make sure to stay connected to the TAS community as Scott continues to offer helpful resources like this list!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:40] How to be proactive in a bad situation.  [3:00] Think of this as a wake-up call!  [6:50] Don’t panic.  [9:00] Build online assets.  [13:00] Staying connected to your followers.  [18:00] Don’t stop sending offers.  [20:30] Identify problem areas in your life and business.  [23:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE https://www.takeactioneffect.com/the-book www.theamazingseller.com/convertkit www.listbuildclass.com

What is your plan to grow your business and build a brand that will last? Do you find yourself struggling to find the funds to get things off of the ground? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares five ways that sellers like you can bring in over $1,000 a month. Don’t worry, this isn’t some get rich quick scheme! Scott only brings you tools and tips that actually work - no gimmicks. What are you waiting for? Have pen and paper ready as you listen to this helpful episode - you don’t want to miss it!  Flip a product  One of the best ways for eager entrepreneurs to get started is by holding a garage sale. Yes, seriously! While it might sound crazy, the truth is, there could be a couple of hundred or even a couple of thousand dollars in unused items sitting in your basement or garage. Why not take a look at what you don’t need anymore and post it for sale on Ebay, what do you have to lose? To hear how this approach helped Scott get his business off of the ground, make sure to listen to this episode of The Amazing Seller!  Retail arbitrage  Have you ever heard of the term, retail arbitrage? It’s basically the strategy of finding items for sale or below retail value and then posting them online for a profit. You can do this in big ways or small ways - the best way to get started is by looking at the clearance section at your favorite retail store. While Scott doesn’t encourage this practice for a long term strategy, it can be helpful as you raise the funds to start your brand. Learn more from Scott about retail arbitrage and so much more by listening to this episode of The Amazing Seller! Create a small digital product or charge people for your expertise  Did you know that someone out there will pay you money to create something or share your knowledge on a specific subject? It’s true! From Etsy and Ebay to Udemy - more and more platforms are popping up online that connect people to artists and experts. If you want to build up some extra cash while you start your business, why not consider selling a digital product or your expertise? If you aren’t sure what you might be able to offer, listen to this episode of The Amazing Seller as Scott shares some helpful examples.  Monetize traffic you already have  Do you already own a blog or website? What about a YouTube channel, Instagram channel, or an email list? If your answer is yes, you have an asset you can leverage to make more money. While you likely won’t get rich off of turning on ads on your website or blog, you can certainly earn some extra income for your growing business. You don’t have to guess what this step in the process might look like, Scott has a whole strategy! Make sure to check out the link to brand creators located in the resources section at the end of this post.  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Build your business with a side income.  [4:30] Flip a product.  [11:15] Try retail arbitrage.  [13:00] Create a small digital product to sell.  [16:45] Charge people for your expertise.  [20:30] Monetize traffic you already have.  [24:00] Scott recaps all five ways to make a side income.  [27:45] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com Fiverr Clickbank

Did you know that one of the best ways to avoid mistakes is to learn from the mistakes and failures of others? Don’t fall into the same avoidable traps that other small businesses have faced over the years! On this episode of The Amazing Seller, you’ll hear from Scott as he goes through nine reasons small online businesses fail. In his signature style, Scott also shares some helpful examples that sellers like you can relate to - have pen and paper ready, you don’t want to miss a minute of this informative episode  Freedom! Do you remember that scene from Braveheart with Mel Gibson? With his face painted in war color blue, the hero shouts the one-word rally cry, “Freedom!” While their battle was against a terrible and oppressive government - many feel that way about the traditional workplace today!  For many small business owners, that scene resonates because freedom is the main reason many go into business for themselves. How do you make sure your newly found freedom doesn’t become some money pit that you never recover from? Tune into this episode of The Amazing Seller as Scott shares his expert insights that will put you on the path to success.  9 Reasons Small Online Businesses Fail  Have you heard that saying, “Those who don’t study history are doomed to repeat it?” Don’t fall for obvious mistakes that you can easily avoid by learning from others! If you’ve been around the TAS community for very long, you know that Scott is a naturally curious guy. Following his curiosity, Scott found some helpful information from Small Biz Trends featuring nine reasons small online businesses fail. Avoid these mistakes!  Failing to know your market.  Running out of cash to run the business.  Don’t hire someone just because - hire the right people!  Let the competition grow unchallenged and unnoticed.  Pricing and cost issues. Know your price point and margins.  Create a product that is not user friendly.  Create a product without a business model.  Practice poor marketing.  Low-quality customer service.  Is your business in danger of committing any of these deadly business mistakes? Which ones do you need to look out for? Tune into this episode of The Amazing Seller to hear Scott expand on this list and so much more!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Creating freedom and working for yourself.  [4:40] Scott shares a story about a couple who built a business and sold it.  [10:00] 9 Reasons small online businesses fail.  [16:15] Keep an eye on your competition!  [19:30] Don’t create a product dependent business!  [23:00] Scott recaps all 9 reasons small online businesses fail.  [25:30] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreatorsbook.com

Are you fired up and ready to charge into the weekend with a sense of direction and purpose? What do you need to focus on in this phase of your business? If you are looking for help that will get you headed in the right direction - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to make the right ethical decisions, what it takes to stay in Amazon’s TOS when it comes to insert cards, and so much more. You’ll want to pay close attention to this powerful episode - don’t miss it!  What is your goal?  Wouldn’t it be great to have a ton of people on social media sharing pictures of your product? One of the best ways to get your product featured is by growing your brand’s following. If you want to build your brand while selling your product on Amazon, you also need to honor their Terms of Service (TOS). When you consider sending insert cards to your customers, you need to make sure you aren’t directing them away from Amazon and directly to your store. Amazon wants to see sellers provide value and assistance to the buyer - so deliver! To hear more about growing your brand’s following, make sure to listen to this episode.  Making the right choice  How do you judge between what’s right and what’s wrong and the good from the bad? Some people follow their faith, other’s are more focused on making the most of their life, whatever you believe, you need to have a moral center that will help you make difficult decisions. One helpful tool to get a gauge on what is the right choice to make is to ask yourself, “Does this pass the mom test?” Would the decision that you are going to make be ok with your mother? Let’s face it, we all want to make our mother’s proud - why not run your business the same way? To hear more helpful insights like this one from Scott, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Question: Is it ok to ask buyers to post pictures of their product on social media via insert cards?  [9:10] How to make the most of an insert card.  [12:00] Closing thoughts.  LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.brandcreatorsbook.com

Wouldn’t it be nice if you had more traffic coming to your website than you know what to do with? It sounds like a great problem to have! While it might sound impossible, there is a way to boost your numbers and get more people connected to your brand. On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his new brand, the traffic numbers they’ve been able to attract, what he plans to do with his increased traffic, and much more. Make sure to have pen and paper handy for this powerful episode - you don’t want to miss it!  A tried and tested approach  If you’ve been around the TAS community for very long, you know that Scott is a passionate and fired up guy. What really fires Scott up more than anything else is sharing helpful tips and insights that empower sellers like you to succeed. Avoiding the shiny and sexy approach that many ecommerce gurus adopt, Scott would rather establish a relationship and help people in a more meaningful and intentional way. Don’t leave it all up to guesswork or take the advice from some random guy who shot a video in front of a Ferrari - tune into this episode of The Amazing Seller to hear from Scott!  Scott’s five tips to increase traffic to your site  Scott doesn’t want to see sellers like you scrounge around the internet cobbling together an approach from five different experts. Why not take some time and adopt Scott’s method, what do you have to lose? Scott has seen real results and wants to share what he’s learned with serious and committed sellers like you.  Identify your market and figure out what content your m Post-question-based content.  Build an email list.  Send weekly emails.  Focus on writing more posts and then repeat all previous steps.  To get a full breakdown of Scott’s approach and so much more, make sure to listen to this episode of the Amazing Seller!  Be patient, play the long game! Did you know that by following Scott’s tried and tested approach, you could be rolling in the MILLIONS next year? NO! While Scott is quick to point out that anything is possible, the truth is, he is not out to sell you a get rich quick scheme. If you want to succeed in the ecommerce industry in 2020, you’ve got to be willing to put in the hard work and time needed to succeed. Are you ready to ditch the shortcuts and less than ethical business practices? If yes, listen to this episode of The Amazing Seller to learn more from Scott!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:15] The story behind Scott’s impressive results in his new brand.  [9:00] Scott reveals the numbers and traffic for his new brand.  [19:30] Scott’s five steps to increase traffic to your content site.  [22:15] Be patient, growth will come. Play the long game!  [26:00] Scott recaps his approach and offers some closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreatorsbook.com www.theamazingseller.com/ask

What is the state of your ecommerce business? Are you excited about the possibilities or are you worried about your future? Scott is here to help you peel back all the complexity and get to the heart of what makes a business succeed. On this episode of The Amazing Seller, Scott walks through a recent Mastershop he held with two business leaders at his new lake house. From obvious changes to ones that you might not have thought about before, you’ll want to have pen and paper handy for this powerful episode - don’t miss it!  Scott’s Five Takeaways  Did you know that one of the best ways to set your brand up for success is by learning from other business leaders who learned and adapted their approach along the way. You don’t have to make the same mistakes and face the same challenges that other sellers faced - learn how to set your ecommerce business up for success by listening to this engaging episode with Scott. After spending time with ecommerce sellers like you, Scott had several takeaways that he belives will help business leaders like you.  Big numbers don’t mean big success.  Keep your businesses separate!  Have clean financial books.  Focus on diversifying revenue and product streams.  Get a patent.  Where are you on your journey? What do you need to start working on today? Hear Scott expand on each of these takeaways and so much more helpful information by listening to this episode of The Amazing Seller! Focus on the basics!  If you’ve been around the TAS community for very long, you know that Scott is a fan of simple and easy. Too many business leaders get caught up in the weeds and fail to seek through all the challenges to focus on what really matters. Don’t let overwhelm and worry rob you of your success and joy as you build your ecommerce business. Find out how Scott was able to keep his eye on the prize and make his dreams a reality by listeing to this inspiring episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:15] Why Scott loves helping sellers unlock the growth of their brand.  [9:00] Diversification makes your brand more profitable.  [11:50] Make sure you have clean financial books.  [15:00] Get a patent for your product!  [16:30] Focus on the basics.  [18:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreatorsbook.com www.brandcreators.com

How are your plans for the weekend shaping up? Are you ready to get some much-needed rest from the workweek or are you utilizing the weekend to get your business off of the ground? Wherever you are on your journey so far, it’s always helpful to get an outside perspective. It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some tips and examples from Facebook marketing success stories. Make sure to have pen and paper ready, you’ll need it for this informative episode!  An example you can use to drive traffic! If you’ve been around the TAS community for very long, you know that Scott likes to break things down so everyone who listens to him can understand the information. Drawing from his success engaging with new communities on social media, Scott wanted to share a helpful example that sellers like you can follow to drive traffic on your social media channel.  Have your target audience create content for you! Ask them.  Engage with your audience - ask them questions, reply to their comments!  Drive people from your email list to your Facebook Page.  Spotlight your community - they want to be recognized.  Are you ready to see how your social media community will respond? What steps are you going to take to start engaging with your target audience? To hear Scott expand on this example and so much more, make sure to listen to this episode of The Amazing Seller! Build on what works Never one to take success for granted, Scott wants sellers like you to consider throwing some fuel into the fire even when it’s roaring hot. If something is giving you good results, keep directing resources to there! Putting the pedal to the metal, Scott has a great way to build on the success of his social media engagement effort.  Do the same effort, once a month.  Choose the top three pictures from your post and repost them.  Have your community vote for the winner and then give away a free item. Announce the winner on your Facebook Page.  Rinse and repeat.  One of the best things about connecting with a robust community like TAS is the wonderful assets and tools that are readily available. Tune into this episode of The Amazing Seller to hear more from Scott as he goes into further detail about engaging with your followers on social media!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] Channels will change, that’s ok.  [7:00] Scott’s Facebook engagement tip.  [10:00] To get more reach you need more engagement.  [11:30] A helpful social media engagement example.  [15:20] Scott’s five-step Facebook marketing strategy.  [18:30] Recapping the episode and closing thoughts. RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/ask

Are you concerned about the ecommerce industry and what the future might hold for sellers like you? If you aren’t sure where you should focus your business efforts going forward, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he takes time to walk through the good and the bad of selling on Amazon in 2020. If you are considering making any changes to your business, make sure to take time and listen to this informative episode of The Amazing Seller!  Make sure to diversify your brand!  How would you respond if you woke up one morning to find that your Amazon account was closed down? Would you be devastated or would you quickly spring to action and start putting your plan B into effect? For too many ecommerce sellers, failure is just one bad email from Amazon away. What if there was a way to future-proof your business and set yourself up for long-term growth? Tune into this episode of The Amazing Seller to hear more about how sellers like you can chart the best course for success! Why it’s a good idea to sell on Amazon  If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you cut through all the complexity and find out how to make money selling products online. In 2020, is it still a good idea to sell products on Amazon? Is it profitable? According to Scott, the answer is, it depends :)  There are a ton of helpful advantages that you get just by using a massive platform like Amazon. From converting shoppers to buyers, streamlining the buying experience, and obsessing about the customer there are several ways Amazon makes life easier for sellers. To hear Scott expand on this topic and more, make sure to listen to this powerful episode of The Amazing Seller! The challenges of selling on Amazon  Why take your product somewhere else instead of doubling down and tightening the margins to stay competitive on a massive ecommerce platform like Amazon? Is it even possible to sell products successfully while avoiding Amazon? If you are worried about putting all of your eggs in the Amazon basket, this is the episode for you!  While it can make life so much easier selling on Amazon, the truth is, you are only really doing Amazon the favor. What incentive does Amazon have for helping sellers like you succeed? If you want to succeed, you have to do it on your own! Don’t get lulled into a false sense of security just because your product is selling well on Amazon. To learn more about protecting your business, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] How secure is your business? Scott shares several examples [11:45] The good news about Amazon.  [16:00] The bad news about selling on Amazon.  [26:00] Scott recaps the good and bad of selling on Amazon in 2020.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreatorsbook.com

This is it - episode #800!!  Through all the ups and downs, you’ve journeyed with Scott to (or you just joined us for) another milestone in the life of The Amazing Seller! To mark this special occasion, Scott is taking a moment to take a look back at the journey so far. On this episode, you’ll hear Scott as he explains how he went from the Amazon guy to brand building coach, speaker, and author!  It’s worth it after all of the hard work it takes to reach a milestone to reflect on what worked, what didn’t, and what the plan is going forward. Pay close attention, you don’t want to miss a minute of this powerful and celebratory episode!  KISS Have you heard of that old saying, KISS? It stands for Keep It Simple Stupid.  While that saying doesn’t’ sound very nice, it does cut to the heart of what Scott is trying to do with the TAS brand. For too long, Scott saw sellers like you get really excited about the prospect of becoming their own bosses and starting their own businesses only to have their hopes dashed when they saw how complicated it would be. Following his passion to help average people like him, Scott started TAS to take people on a journey as he started a brand selling products on Amazon. Before long, TAS took off and has since produced workshops, meetups, live events, and so much more. Unfortunately, with growth complexity often comes around to tag along.  Getting down to what really matters TAS soon went through a growth phase, offering solution after solution by meeting the needs of the growing seller community. While Scott loved helping sellers improve their businesses with the podcast and other tools, what he really enjoyed was getting to know people and helping them up close. While he never thought he would ever host a conference, Scott did just that in 2019 with the Brand Accelerator Live event. Scratching this itch also involved writing a book, “The Take Action Effect” and launching a new program to help brand creators.  Five helpful tips from Scott As you can tell, Scott’s been on quite the journey over the years. Keeping with the spirit of The Amazing Seller and all the wonderful tools he’s developed over the years, Scott also wanted to give you five helpful tips he learned that will help you succeed.  Figure out your “Why” - what is it that keeps you motivated in life and business?  Be open to adapt and change. Don’t be afraid to make a pivot! Don’t compare yourself to others!  The core principles of building a business don’t change.  Keep things simple and always remember you “Why!” There you have it! After all of these years and all these 800 episodes of value Scott wanted to take a good look back in the rearview mirror. He’s not going anywhere anytime soon and neither should you! There are a ton of more helpful episodes and resources just around the corner. Learn more about Scott’s journey over the years by listening to this inspiring episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Celebrating a milestone and making an impact. [12:00] Getting known as the “Amazon guy.”  [16:00] Monetizing the brand and shifting toward branding building.  [25:10] Creating Brand Accelerator Live.  [28:15] Simplifying the TAS Brand.  [31:30] Revisiting the “Why.”  [33:40] Scott shares five helpful lessons he has learned over the years.  [38:30] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.takeactioneffect.com www.theamazi

Where is your ecommerce business headed? Are you going in the right direction and achieving all of the goals you had set? Do you need a little push in the right direction? Don’t worry! Scott is here to help answer questions from sellers like you - it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he explains why traffic is the new currency, how to use a helpful ninja tip, as he answers a question from a TAS follower like you, and much more. You’ll want to pay close attention to this helpful episode!  Send traffic to Amazon or no?  As you build your brand and watch the traffic take off, you might be tempted to consider redirecting any external traffic back to your website, but is that a good idea? According to Scott, the answer is, it depends :)  If you want to make your life a little easier, it is a good idea to have Amazon fulfill your orders. At the end of the day, it all depends on your goal. Do you want to pay a little extra to have Amazon take care of fulfillment or do you want to squeeze every last bit of profit so you can increase your margins? Tune into this episode of The Amazing Seller to hear Scott expand on this critical topic and so much more!  Work smarter, not harder! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you find ways to work in a more efficient manner. Yes, you will need to hustle and work hard to make your goals a reality but you don’t need to always work harder sometimes it is best to look for the smarter way forward.  The TAS community along with all of the resources have been created for sellers like you to go further with the tools you need to succeed. If you are ready to take your ecommerce business to the next level of growth, make sure to listen to this episode of The Amazing Seller as Scott shares more tips and insights you can use!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:50] Traffic is the new currency.  [3:20] Should I stop sending traffic to Amazon for sales? [5:30] Scott’s ninja tip.  [9:00] Work smarter, not harder!  [12:40] Closing thoughts. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.brandcreatorsbook.com JoeLister

What would it mean for your business if you could free up your mental capacity to focus on what really matters in the life of your business? Does it sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Chris to discuss the topic of business growth. In their conversation, the guys explain how they’ve learned to chunk down their priorities, identify their primary motivations and goals, helpful tips they’ve learned along the way, and so much more. If you are ready to take your business to the next level of growth, this is the episode for you!  Diversity your brand! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you future-proof your business. One of the best ways you can future-proof your business is by diversifying your brand’s assets. Think about it this way, if the platform your business uses like Amazon or Walmart shuts you out tomorrow - would your business be able to survive? Scott stresses the value of planning for the worst-case scenario by building up your assets like email lists and social media channels. To learn more about diversifying your brand and so much more, make sure to listen to this episode of The Amazing Seller!  Don’t get stuck comparing Did you know that one of the worst habits you can fall into as a business leader is comparing yourself to others? It’s true! Too often leaders like you look to their peers, not for motivation but competition. What good will it do your business to keep up with the trends in other industries? If you want to be successful, focus on what your niche market needs and your brand will be in good shape. Remember, the grass always looks greener on the other side of the fence, so make sure you are watering your side. To learn more about avoiding the comparison trap and other helpful tips, make sure to listen to this episode of The Amazing Seller! Scott’s challenge As Scott is fond of saying, it’s time to, “Take Action!” Don’t let this be just another episode where you listen to Scott and Chris’ helpful insights but you don’t put anything into action. Let this one be the one where things change and you make a step in the right direction! To help you get started, Scott has a challenge for TAS followers like you.  This week, take an hour with pen and paper handy and mentally walk through your business. What is working well? What needs attention? What do you need to change? Once you’ve sorted through what works and what doesn’t in your business, ask yourself this question, “If I had a magic wand that could make one problem disappear, what would it be?”  Once you’ve answered your question, you’ve found your primary target to address! Tune into this episode of The Amazing Seller as Scott expands on this helpful exercise and so much more, you don’t want to miss it!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:30] Chris joins Scott on this episode.  [5:30] The danger of putting all of your eggs in one basket.  [9:15] Don’t compare yourself to everyone else!  [13:00] Write out your “Why” and set your goals.  [20:00] Setting yourself up for long-term success.  [24:00] Scott’s challenge.  [25:45] Closing thoughts from Scott and Chris.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com

Are you ready to get your ecommerce brand up and running? Do you find yourself going back and forth between several different approaches to building your brand? Scott and Chris are here to help sellers like you cut through all the complexity and get to the heart of what really matters - building a successful business! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over several methods you can use to create content and reach your target market. The guys aren’t just making this stuff up - they’ve put their money where their mouth is! Have pen and paper ready, you don’t want to miss a minute of this engaging episode!  The expert How do you take your passion for rock climbing or bass fishing and leverage that knowledge to build a brand? Is there a way to convey and use the knowledge you’ve accumulated over the years to grow a following? According to Scott and Chris, the expert method is an excellent way to build an ecommerce business. By utilizing the specialized knowledge you’ve gathered from your personal or professional life, you can position yourself as a subject matter expert. The expert method isn’t a permission slip to be a jerk - you can be knowledgeable and humble! Learn more about this effective method by listening to this episode of The Amazing Seller!  The novices’ journey Are you completely new to coin collecting? What about dieting? One powerful way to connect with your target audience is by inviting them along for the ride as you dive deep into a niche that you are new to. Let’s face it, no one likes feeling like they are out of their element - imagine that someone came alongside you and admitted that they don’t’ know what they are doing either but that they’d like to figure it out with you. By making that subtle shift toward solidarity you can gain your follower’s trust and bring them along for the ride. Tune into this episode of The Amazing Seller as Scott and Chris expand on this method and so much more!  The reporter Are you a naturally inquisitive person? There are some people out there who get so hooked on an idea or a concept that they will continue to pull that thread until they are satisfied. If this sounds like you, the reporter method might be the best fit for you! As a “reporter” you get to play the role of answering questions and discovering the niche market possibilities while bringing your audience along for the ride. Scott has developed a hybrid approach with TAS that leans heavily on the reporter method. To hear Scott explain how this approach has been successful with TAS, make sure to listen to this helpful episode!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:20] How to create content if you are a subject matter expert.  [5:00] The novices’ journey - invite them along!  [10:20] The reporter’s method.  [14:00] Scott and Chris recap all three methods.  [17:30] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreatorsbook.com www.brandcreators.com

Are you knocking down obstacles and achieving your goals for your ecommerce business? What do you need to do to put your business in the best position for success? If you need a push to get some momentum, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he digs deep into the question of how to stay motivated when things are going as you had hoped. This is a critical episode that you’ll want to bookmark, don’t miss it!  Isn’t it all about luck?  How do you grow a business from the ground up? What is it that makes some businesses succeed and thrive while others fizzle out and go under? Does it all come down to the luck of the draw, or is there something you can do to succeed? According to Scott, you have to say in the game and follow the right advice! Sure you are going to mess up and fail, but it doesn’t have to knock you out - get back up and try again. To hear more about what it takes to persevere and come out the other side, make sure to listen to this episode of The Amazing Seller!  Staying motivated  Have you ever trained to do something extremely difficult? Maybe for you, it was a marathon a big sports event, a performance or an exam. How did you feel after it was over? Did you prepare enough to succeed, or did you crash and burn? If you want to keep yourself locked in and headed in the right direction, Scott has some helpful tips.  Identify the result you are looking for.  Create smaller wins you can achieve.  Stay focused and consistent.  Have realistic expectations. Don’t dream too high here - make it achievable.  Continue to take action every single day!  What tips that Scott shared do you need to start practising? How will you make this year a year of results in your life and business? Scott doesn’t want sellers like you stuck out there all alone - he put much of his hard-won wisdom into the form of resources. You can check out all of the TAS resources at the end of this post in the resources section. If you are ready to put in the time and effort required to succeed, listen to this helpful episode of The Amazing Seller to get started! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Isn’t success all about luck?  [9:45] You’ve got to be committed!  [16:45] Scott shares 5 ways to stay motivated.  [21:30] TAS resources you can use and closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.brandcreators.com www.theamazingseller.com/793 www.brandcreatorsbook.com

Do you think your ecommerce business would have a better chance at success if you could get more people to read and engage with your emails? Imagine what it would be like to have thousands of people reading about your brand on a weekly basis! On this episode of The Amazing Seller, you’ll hear from Scott as he shares helpful tips he has learned regarding email marketing, how to keep your followers engaged, what it takes to grow your email list, and so much more. If you are ready to but in the time and effort to grow your email list, this is the episode for you!  Make sure the right people are on your list!  Wouldn’t it be nice to send a message to thousands of people with just the click of a button? Sure it would but they’ve got to the right people! What good would it do to send a bunch of emails about surfing to people who live in the mid-west? Don’t fall for cheap tricks like buying an email list - just take the time to build one with people who will be interested in your brand. From giveaway contests to engaging in the community you want to market to - earing your way in is a lot better than buying your way in. Hear more about this critical topic by listening to this episode of The Amazing Seller!  Scott’s 5 Email Marketing Tips  While you could figure out the best email list building strategy by trial and error, why not learn from someone who’s made a few mistakes and learned along the way? As he built his ecommerce business over the years, Scott has stumbled upon learned some valuable tips when it comes to building an email list.  Warm-up your email list by sending goodwill emails.  Create a great subject line that draws people in. Send your emails consistently. Set a schedule and stick to it!  Use text-based emails. Don’t try to use all the bells and whistles. Send an email to the people who didn’t open your initial email. Follow up is key! Have you tried any of Scott’s tips before? Which ones do you need to start implementing in your ecommerce business today? Make sure to listen to this episode of The Amazing Seller as Scott expands on each of these tips and so much more!  Bonus tips!  If you’ve been around the TAS community for very long, you know that Scott is passionate about resourcing ecommerce sellers like you. From live events and books to ebooks and other resources, Scott wants to pass on the helpful tips and lessons he has learned over the years. In addition to his five email marketing tips, Scott also wants to share some bonus tips.  Send an email in the beginning with no links or asking them to reply.  Use the “P.S” in your email to offer products or links.  Limit your call to action to one or two max.  Keep your messages short and to the point.  Make sure you have solid web servers!  These tips are just a peek at the ton of insights and lessons you’ll learn if you keep taking Scott’s advice. What are you waiting for? Check out some additional resources that Scott has for sellers like you located in the resources section at the end of this post!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:15] How did you build your email list? Don’t buy one!  [9:20] Warming up your email list - start sending goodwill emails.  [14:00] Craft a great subject line.  [18:00] Send your emails consistently.  [20:20] Use text-based emails.  [24:00] Send an email to the people who didn’t open your initial email.  [29:30] Scott’s five bonus tips. [31:40] How to use the “P.S”  [33:50] Why good web servers are critical.  [36:40] Resources you can use. [38:20] Scott recaps all five tips.  RES

How do brands like Bullet Proof grow from a little known startup to become a massive leader in the ecommerce industry? What is your plan to grow your brand and build a reputation for yourself? On this episode of The Amazing Seller, you’ll hear from Scott as he examines the Bullet Proof method of brand building and expansion. As Scott walks through the Bullet Proof method, pay close attention - he’s got several tools and resources that you’ll want to follow up on as you develop your strategy. Make sure you have pen and paper ready, you are going to need it for this engaging episode!  Learning from good examples As you plan your strategy for building an ecommerce business, where do you look for inspiration? Are you just making it up as you go or are you looking to other leaders who have pioneered the way forward? While Scott is as experienced and successful as most ecommerce leaders, he is also a constant learner. Harnessing his desire to learn more, Scott has compiled a helpful review of how BulletProof has built its brand over the years. Don’t just take Scott’s word for it when it comes to brand building strategies - learn more on this informative episode!  Telling a story with your brand When was the last time you really found yourself connecting with a brand? Let’s face it, brands are not usually personal and engaging but that narrative is quickly changing within the ecommerce industry. People connect with people, not brands. If you want to get people connected and invested in your brand, you need to give them a story. If you don’t have a story to tell with your brand, it might be a good idea to take a step back and rethink your approach. Learn more about the value of telling a compelling story with your brand by listening to this episode of The Amazing Seller!  How to generate massive website traffic If you’ve been around the TAS community for very long, you know that Scott is passionate about breaking complex topics down into easy to follow processes. Here is a simple breakdown of the Bullet Proof approach that Scott has observed.  Research your target market on Google and YouTube.  Create three content buckets.  Do light keyword research and chose the type of content you’ll create.  Post content consistently. Commit to the process. Start choosing more competitive keywords and use the content tree method.  Where are you in your ecommerce journey? Which step do you need to pay attention to this week? Tune into this episode of The Amazing Seller to hear Scott expand on each of these steps and a lot more!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] What drew Scott to Bulletproof Coffee.  [8:00] How to create the right content for your brand.  [11:00] Bringing people into your brand.  [12:30] Validate your market!  [14:45] Don’t overcomplicate the validation process.  [17:15] Create three buckets of content.  [19:50] How are you going to deliver your content? [23:00] Be consistent.  [24:45] What is a content cluster?  [26:50] Scott recaps the best way to attract traffic.  RESOURCES MENTIONED IN THIS EPISODE www.Bulletproof.com Uber Suggest www.brandcreators.com www.brandcreatorsbook.com

Is your ecommerce business firing on all cylinders? Have you been hard at work all week or are you creating time to work on your business over the weekend? If you are looking for helpful tips and insights that will fuel your rise to the top - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over his approach to getting the most out of your workday. Don’t just let your day, week, and month happen to you, put a plan together! Have pen and paper ready for this informative episode - you don’t want to miss it.  Focus on what will move the needle  Do you have a clearly defined idea of what needs to happen in your business to take it to the next level of growth? Too often business leaders like you have all the best intentions but they get sidetracked with all the things they could be doing and they fail to focus on what they need to be doing. If you haven’t already, take the time to identify key steps you need to take to move the needle on your ecommerce brand building journey. Once you’ve figured out what you need to do, the rest of the process will make a lot more sense. Learn more from Scott about this critical topic by listening to this episode of The Amazing Seller!  How to get more out of your business  Over the years, Scott has collected a ton of helpful tips and lessons from fellow ecommerce leaders and business owners. Always seeking to up his game, Scott decided to implement some of the best ideas he has learned over the years and the results can speak for themselves. Now, Scott wants to share some of the hard-fought lessons he has gathered over the years and share it with you!  Take an hour and identify the top priories in your business. What are the obvious next steps? Chunk it down! Create a weekly task list and choose only three tasks - don’t cheat! You can make a brain dump off to the side.  Schedule your time. If it doesn’t get scheduled, it doesn’t get done!  Are you using a version of Scott’s helpful tips? Do you have your own productivity tips to add? Make sure to chime in and join the conversation!  Bonus tip! Don’t go just yet, Scott has a critical bonus tip that you don’t want to skip!  While social media is a great tool and a wonderful way to connect with people you don’t see all the time, it can also destroy your productivity. Don’t let the algorithms keep sucking your time and productivity away from you! If you want to stay connected on social media for personal or professional reasons, that’s fine but you need to schedule it and stick to it.  Stop looking on social media randomly, your business will thank you for it!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:40] Focus on what will move the needle.  [5:30] How do I get more done on my business? [10:00] Identify the top priorities in your business.  [12:15] Create a weekly task list.  [14:20] What does your schedule look like? Plan it out!  [18:20] Scott’s bonus tip.  [20:45] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.brandcreatorsbook.com

What will it take for your ecommerce brand to reach and connect with new followers on social media sites like Facebook? Is there a tried and tested approach that sellers can use to increase engagement on their social media channels? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on Facebook fan pages, explains how to warm up a cold Facebook fan page, what it takes to use your Facebook fan page in an effective manner, and so much more. You’ll want to pay close attention to this informative episode - don’t miss it!  Don’t forget about the tools in your toolbox! Let’s face it, life isn’t always neat and simple - especially when you are a small business owner! What do ecommerce sellers like you need to do to stay ahead of the competition? Make sure you use every tool in your toolbox! Too often Scott encounters ecommerce sellers who have built an email list or gained a following on their Facebook fan page only to let those contacts grow cold. Don’t keep your fans wondering when you are going to show up. Commit to showing up on a regular basis and delivering value and watch what happens! Tune into this episode of The Amazing Seller to learn more about this critical topic from Scott!  Warming up your Facebook Page Has it been a while since you last posted on your Facebook fan page for your ecommerce brand? What should you post to reconnect and get people to engage with your brand? After hearing from sellers like you, Scott has come up with some helpful tips to get your followers to engage with your brand on Facebook.  Ask a question.  Invite people who comment to “Like” your page.  Share links or articles that are relevant to your brand.  Learn even more helpful tips and insights like this from Scott by listening to this powerful episode of The Amazing Seller! Facebook Page Strategy  Is there a Facebook page strategy out there that actually works? How can sellers like you not only reach but engage their followers on Facebook? According to Scott, the strategy he uses delivers real results - but it will require some hard work!  Create a Facebook Fan Page.  Create a daily schedule and post one new thing each day.  Engage with your followers - like comments and replies!  Send a link to your Facebook post to your email list.  Rinse and repeat steps 1 - 4!  Do you want to go even further with this Facebook page strategy that Scott has laid out? Scott’s got you covered! Make sure to check out the resources section at the end of this post to learn more about engaging your followers and expanding your brand!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] What is going on with Facebook Fan Pages?  [10:15] How to warm up your fan page.  [17:15] A strategy you can use to engage your fan page.  [23:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreatorsbook.com www.listbuildclass.com

Can you really create an ecommerce brand that makes money and can give you a good return on investment? How can sellers like you compete with some of the big names on the ecommerce marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why content is king, how niche markets work, why you should model your business off of proof, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode - don’t miss it!  What is an Evergreen Empire?  If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you take a leap toward creating and expanding an ecommerce brand. Why focus on creating a brand when you could just focus on selling a product? Creating content doesn’t cost you anything but time! If you can figure out how to create content that a passionate following will keep coming back to - you’ve struck gold! Tune into this episode of The Amazing Seller as Scott shares the story of an ecommerce brand that doubled down of a content creation strategy! Why niche markets work  Do niche markets really work? How do you find out what niche market to pursue? Too often people look at Scott’s brand-building approach and complain because they feel like it takes too long to turn a profit. While the brand-building process isn’t for the impatient - if you can endure a market validation process, you’ll find yourself on the pathway to success. To hear a rundown of several brands that are making the most content creation and niche marketing, listen to this engaging episode of The Amazing Seller!  Bank on what works!  Where are you on your ecommerce journey? Do have your approach figured out or are you still trying to find a strategy that works well for you? Don’t let yourself get sucked in by all the promises of easy money and hassle-free success - that’s not how it works! Anything worth having will come at a cost - make sure that your approach is following a method that works. If you are ready to put yourself and your business on a time tested and proven approach to ecommerce brand building, make sure to listen to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] What is the “Evergreen Empire?”  [8:30] Why niche markets work.  [15:00] Model after proof!  [19:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreatorsbook.com Dotdash’s evergreen empire just got even more evergreen Dotdash Investopedia  The Spruce  TripSavvy  Brydie Brides Liquor.com UberSuggest Mediavine AdThrive

Are you fired up and ready to take your ecommerce business to the next level of growth? Do you feel like you need some expert advice to keep you headed in the right direction? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, points out some helpful recent TAS episodes, gives an answer to a question from a TAS follower like you, and so much more. Have pen and paper ready, you don’t want to miss a minute of this engaging episode!  Job security Did you know that one of the best aspects of owning your own business is job security? It’s true! When you work for someone else, you never know when they might decide to terminate your position or close the business altogether. By taking steps to build a thriving ecommerce business, you are setting yourself up for long-term success. Too many people are at the mercy of their boss or supervisor - don’t let that be your story! Learn more about creating your own job security by listening to this episode of The Amazing Seller! Will Google still rank my website?  Scott has been hearing a lot from ecommerce sellers like you who are worried about how Google’s recent change in how they’ll rank websites will play out. Are you worried about Google’s search results when it comes to your website? What are you doing to keep your brand competitive no matter what Amazon, Google, or YouTube change? If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you diversify your brand. Make sure to check out some of the links located in the resources section to help you future-proof your business!  Helpful conversations Do you have someone in your life who you can turn to when things get tough? How do you navigate topics that you don’t have a lot of experience dealing with? Do you find a good book on the subject, turn to Google, or something else? For years it has been Scott’s hope to bring TAS followers helpful conversations not only on Fridays but every time you listen to TAS. On this episode of The Amazing Seller, you’ll hear from Scott as he points you to several recent episodes that are packed with helpful lessons in life and business - don’t miss it!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott’s thought of the week - job security.  [13:00] Will Google still rank my website in 2020? [22:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/789 www.theamazingseller.com/ask www.brandcreatorsbook.com www.theamazingseller.com/786

Do you feel like you’ve got your brand’s strategy figured out? Are you still trying to work out the best path for your business when it comes to finding your niche market and identifying keywords that will help you succeed? To help sellers like you cut through all the complexity, Scott has prepared a helpful resource called “The Brand Creator’s Playbook.” On this episode of The Amazing Seller, you’ll hear from Scott as he walks through the playbook and points out some helpful examples that will prepare you as you launch your ecommerce business. You don’t want to miss a minute of this engaging episode!  The Brand Creator’s Playbook  What sets The Brand Creator’s Playbook apart from all the other resources on the marketplace? If you’ve been around the TAS community for very long, you know that Scott only invests in resources he believes in - The Brand Creator’s Playbook is a worthwhile investment! Here is a breakdown of what you’ll find in The Brand Creator’s Playbook.  Niche selection and market validation.  Creating the foundation for traffic.  Content planning and scheduling.  Posting content and optimizing for traffic.  Email List Building 101.  Monetizing your brand in the short-term and long-term.  Where are you in your journey? Are you ready to start putting your plans into action or are you considering making a pivot? Wherever you are, Scott is not only rooting for you, he’s got resources for you too. Make sure to check out the link to get your copy of The Brand Creator’s Playbook located in the resources section at the end of this post.  Scott busts a common ecommerce myth  What is the point in starting an ecommerce business? Seriously! Time and time again, Scott hears from potential ecommerce sellers who are ready to throw in the towel because they can’t find a good niche or they face too much competition. If you’ve ever had a thought like that, you aren’t alone! Scott and this podcast are living proof that niching down in your target market works! While it might not be easy at first, once you shift your mindset - niching down will get a lot easier. Tune into this episode of The Amazing Seller as Scott expands on this critical topic and so much more!  Creating sharable content  Did you know that one of the best ways to attract traffic to your ecommerce brand and to your home base is by creating sharable content? It’s true! What type of sharable content could you develop that would make your brand stand out from the competition? Would your fans respond better to a YouTube video or an ebook? Try turning that question on your brand’s followers and see what they have to say! There are so many ways to break away from the rest of the pack and help your brand shine - you just need to do the hard work to find out what would work best. Listen to this valuable episode of The Amazing Seller as Scott gives some tips and insights that you can use to help your brand succeed!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:20] Breaking down The Brand Creator's Playbook. [11:30] Why identifying your niche is critical.  [19:15] Creating shareable content can increase your traffic.  [23:45] Scott recaps The Brand Creator's Playbook.  [27:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.brandcreatorsbook.com www.mywifequitherjob.com

Have you reached the end of your rope when it comes to expanding your product sales? What will it take to get your brand to stand out from all the others on the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back, Kevin Sanderson. In his conversation with Scott, Kevin opens up about the status of his business, what he has learned about international selling, tips for sellers like you, and so much more. Make sure to have pen and paper ready - you don’t want to miss a minute of Kevin and Scott’s helpful conversation!  Selling internationally  Does the idea of selling internationally get you excited or do you find the idea intimidating? Have you started looking into what it takes to sell your product on the international marketplace? Thankfully, Scott has a friend who’s done a lot of leg work when it comes to selling internationally. Kevin has built his brand here in the US and he’s expanded it to international marketplaces. What can you learn from Kevin’s journey? Is it a good idea for you to invest your efforts into selling internationally? Tune into this episode of The Amazing Seller to hear Kevin’s answer and so much more!  Action steps  If you’ve been around the TAS community for very long you know that Scott is all about taking action. Remember - taking action and moving your business along doesn’t come naturally - you’ve got to put time and effort in if you want to succeed. Kevin and Scott have some helpful action steps that sellers like you can use to get the momentum started with selling your products internationally.  See if products like yours are selling in a country near you, like Canada!  Try sending a few of your units to the Canadian marketplace.  Take advantage of Kevin’s awesome tools and resources for international sellers!  What action step will you take for your ecommerce business? Are you prepared to do what it takes to make your business succeed? For more helpful insights and action steps, make sure to catch this episode of The Amazing Seller featuring Kevin Sanderson! Special bonus gift!  While Scott is quick to point out that nothing worth having comes easy - the same isn’t always true when it comes to helpful resources. Over the years, Scott has made a name for himself by resourcing and equipping sellers like you and he’s still doing it! Even as Kevin has put together a helpful video course for potential international sellers like you - Scott wanted to sweeten the pot. Not only can you get Kevin’s workshop for international sellers, but you can also get his Brand Accelerator Live session for FREE! Learn more about these awesome resources made for sellers like you by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott welcomes back Kevin Sanderson as he gives an update on his business.  [5:00] How easy it is to sell your product internationally.  [11:30] Kevin explains how to get access to a special web-class he’s offering.  [15:00

Are you fired up and ready to put in the work required to take your ecommerce business to the next level of growth? What is the one thing that is holding your business back from succeeding? If you need some helpful tips and insights, look no further! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some exciting news, reveals his thought of the week, answers a question from a TAS follower like you, and so much more. Have pen and paper ready, you don’t want to miss a minute of this informative episode!  Brand Creator's Playbook If you’ve been around the TAS community for very long, you know that Scott is passionate about delivering high-quality tools and resources that sellers like you can use to build your brand. Building on the success of his recent book, “The Take Action Effect,” Scott has released a new resource, “Brand Creator's Playbook.” Here are a few things you’ll find in this helpful resource:  The BEST Way to Find (and Validate) a viable Market To Build Your Business In  How to Revalidate and Niche Your Existing Business Down To Grow EVEN Faster The Importance of (and Process of) Building Your Online "Homebase" Giving Your Business Digital Assets YOU Own and Control. The Content Strategy For Bringing Consistent AND Targeted FREE Traffic To Your Homebase Every Single Day. The Not So "Secret" Strategies For Creating a List of RAVING Fans Eager For Everything You Have to Offer. The Super Simple Way To Add Multiple Streams of Revenue To Your Business and Monetize Your Brand CORRECTLY. To grab your digital copy of Brand Creator's Playbook and even the audio version, make sure to check out the link in the resources section at the end of this post.  I can’t! Have you ever spent time around a child who is struggling to do something difficult? If you have, chances are you’ve heard the phrase, “I can’t do it!” The truth is, many adults do the same thing! If you want to succeed in life and business you’ve got to find a way to get that phrase completely out of your vocabulary. While it may seem harmless, the attitude behind the phrase indicates a limiting and negative belief about yourself. Why not talk positively about yourself and seek out solutions? Tune into this episode of The Amazing Seller as Scott expands on this critical topic and so much more! Build a brand or create a product first?  As more and more ecommerce sellers flood the marketplace each day, Scott is bombarded with this important question, “Should I build a brand or create a product first? Long time TAS followers can already hear Scott’s reply in their mind - build a brand! Sure, it seems like it would be quicker to create a product and then work on selling it but the truth is, you can earn an income from your brand before you ever create a product! Hear more about what it takes to build a brand by listening to this helpful episode.  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Brand Creator's Playbook.  [7:00] Scott’s thought of the week.  [12:45] Question: Should I create a brand first or prepare a product first?  [22:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.brandcreatorsbook.com www.brandcreatorsacademy.com www.brandcreators.com

If you were given a timeframe from your doctor that you had only one year left to live, how would you respond? What would you do with your year? Would you tell anyone or keep it to yourself? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses a sobering topic, death. Not to put everyone in a dark mood, Scott simply wants to help sellers like you keep your eyes on the prize. Let’s face it, we often tend to think that we will live forever and that there is no end to our story but the truth is, the end comes for all of us. Tune into this episode to hear Scott expand on this critical topic.  Life is precious and short! Don’t worry TAS followers, Scott is just fine! The reason that Scott decided to discuss this topic is due to some recent news about a dear family friend. After experiencing some odd numbing in his extremities, this individual went to get further testing to find out what was going on with their body. As it turns out, Scott’s dear family friend was diagnosed with Amyotrophic lateral sclerosis (ALS), also known as motor neuron disease (MND) or Lou Gehrig's disease. Facing this news head-on, Scott’s family and friends are rallying around this person and doing everything they can to keep a positive outlook and a good attitude. Find out how this news has helped Scott think of the future a little differently by listening to this episode of The Amazing Seller.  Practicing gratitude If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you connect to something greater than yourself. Some sellers are religious, some have no religion, and many are somewhere in between - that’s great! Whatever your faith tradition, it has been shown time and time again that people who practice gratitude have better outlooks on life and have more positive energy surrounding them. Maybe practicing gratitude isn’t for you, that’s fine - whatever practice that keeps you grounded and humble - find it! Listen to this episode of The Amazing Seller to hear Scott go further with this important topic - you don’t want to miss it!  What motivates you?  What is the one thing that keeps you on track and moving forward in life and business? Are you looking forward to all the things that money can buy or are you looking for something more valuable than possessions? Let’s face it, the one thing that you can’t get with more money is time. Is all the hard work and long nights spent building your business worth it in the end? Each person has to decide that for themselves - some see the short-term loss of freedom in exchange for a brighter future as a good bargain. Whatever approach and goals you have set in your mind, remember - you won’t get there the easy way. Tune into this episode of The Amazing Seller as Scott offers some helpful reflections on setting goals, achieving them, and so much more.  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:45] Dealing with loss.  [9:30] Scott talks about a family friend’s recent health diagnosis.  [19:00] Practice gratitude!  [21:00] What is your end game?  [29:00] Closing thoughts; money isn’t the point.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.takeactioneffect.com 7 Figure Small

How do you cut through all of the noise and build a brand that can go the distance? What does it take to keep your niche audience engaged and coming back to your brand? On this episode of The Amazing Seller, you’ll hear from special guest, Jesse Wilson. In his conversation with Scott, Jesse opens up about how he got started an ecommerce business leader, what he does to keep his audience engaged, things he wishes he had done differently, and so much more. You’ll want to have pen and paper handy for this informative episode featuring Jesse’s story! Setting goals can work! When was the last time you looked back at how far you’ve come and much you’ve achieved? While it’s not always a good idea to dwell on the past, it can be a great idea to appreciate how far you’ve come. Looking back at the start of his business, Jesse is proud of how far he’s made it but he’s not content! Ready to start the next chapter, Jesse is setting new goals and planning to take his brand to new heights. Learn more about Jesse’s mindset and how he stays focused on his goals by listening to this episode of The Amazing Seller!  The key to Jesse’s success If you could distill all of your growth and success down to one key lesson or practice, what would it be? Have you found a good approach that keeps you locked in on your business’s growth? For Jesse, the key to his business growth has been his ability to collaborate with other influencers in his niche market. He doesn’t view his peers as direct competitors, Jesse sees them as his friends he’d also like to see succeed. Learn more about Jesse’s unique and profitable approach to collaboration, make sure to listen to this episode of The Amazing Seller! Turn on ads!  What is the one thing that every ecommerce business leader is after? Profitability! Too many ecommerce leaders close down their business each year because they failed to make to that special point in a brand’s growth where it starts to bring in money. What good is your business if it doesn’t fulfill its primary function? Where should sellers like you start? Good news, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear helpful tips and insights from both Scott and Jesse - pay close attention you don’t want to miss a minute!  Work smarter, not harder If you’ve been around the TAS community for very long, you know that Scott is a fan of helping sellers like you work smarter rather than harder. This doesn’t mean you don’t have to put in the work, it simply means that it’s critical to find smarter ways for your business to operate. From tools and classes to books and podcasts, Scott has dedicated his professional career to empowering sellers like you. If you are ready to put in the time and effort required, make sure to go even further with helpful TAS resources listed at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] What led Jesse to build a brand as Scott teaches.  [7:30] Jesse Willson joins the podcast.  [10:45] What was Jesse’s original vision for his brand?  [19:00] The one thing that has fueled Jesse’s success.  [27:30] Keeping content creation fresh.  [35:00] Dealing with sponsorship requests.  [45:00] Making the brand profitable.  [55:00] Preparing your business for the future.  [1:03:00] How content-driven brands make money.  [1:07:30] Jesse explains the challenges of expanding his brand.  [1:10:00] You need a good return on your time!  [1:14:30] Connecting with affiliate partners.  [1:18:45] Jesse’s advice for sellers like you.  [1:24:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE

Are you ready to put what you’ve learned in action and move your ecommerce business forward? What do you need to do to take your brand to the next level of growth? If you are in need of solid advice and an expert perspective, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, talks about some helpful lessons he has learned from Oprah, answers a question from a TAS follower like you, and much more. Have pen and paper ready, you are going to need it! Lessons learned from Oprah Have you ever learned valuable lessons from someone you’ve never met before? If you haven’t met Scott yet - your answer is probably yes! For Scott, that person who influenced him from afar for years is Oprah. Scott and his wife have learned a ton of helpful lessons for both personal and professional growth over the years. Recently, they had a chance to go see Oprah during her 2020 Vision Tour. To hear some of the helpful life lessons that Scott has learned from Oprah over the years, make sure to tune in to this episode of The Amazing Seller - you don’t want to miss it!  Find out what your audience wants! Should you start a YouTube channel for your brand? What about a podcast or a blog? If you want to grow your brand - you need to give your target audience what they want! Don’t waste your time creating a podcast if your audience would respond better to a YouTube channel. How do you find out what your audience wants? It’s easier than you might think! Use autofill search engines to your advantage! Try typing in keywords for your niche market into Google or YouTube search engines and see what pops up. Go even further with this critical topic by listening to this helpful episode of The Amazing Seller!  The Take Action Effect  If you’ve been part of the TAS community for very long, you know that Scott is passionate about creating resources for ecommerce sellers like you! From this podcast and blog to live events and even books - Scott has been hard at work over the years to resource his fellow ecommerce business leaders. The pride and joy of all of Scott’s resources is his recently published book and audiobook, “The Take Action Effect.” If you haven’t already, make sure to grab your copy of this informative book today! You can learn more about the physical book and the audiobook by visiting the resources section at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:45] Helpful lessons learned from Oprah.  [9:45] Question: What's the best platform to post my content? [15:00] What is your target audience looking for?  [18:45] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.takeactioneffect.com www.theamazingseller.com/audible

What kind of special sessions and exclusive access did Brand Accelerator Live attendees enjoy back in September? Was the event worthwhile for those who attended? Good news - you get a special peek at the helpful sessions that were featured at BAL 2019. On this episode of The Amazing Seller, you’ll hear from Scott as he introduces a session with Chris Schaffer. From helpful calls to action to stories that really illustrate his point - Chris has it all. Make sure you have pen and paper ready - you are going to need it for this special episode!  Just send something What good does an email list do if you don’t send them an email? No good - you are just wasting resources! What would it look like if you reached out to your email list today? What if you don’t know what to say? Just send something! On this episode of The Amazing Seller, you’ll hear from Chris Schaffer as he shares a relevant and engaging story about his experience helping a big brand engage their email list. Tune into this episode to learn from Chris’ helpful story and how sellers like you can build on the concepts presented.  Sell the open Why do film studios go through all of the effort to put together an engaging movie trailer? They want to get you hooked on their movie by making the best first impression possible. Did you know that most people form their opinion of someone or something new in the first three seconds? It’s true! If you can’t grab your audience’s attention with an engaging subject line and opening sentence - they probably won’t keep reading or open your email in the first place. Go deeper with this critical topic and much more by listening to this episode of The Amazing Seller!  Make a connection Time and time again, Scott and Chris hear from sellers like you who don’t know how to engage with their audience. From worrying about saying the wrong thing to sending too many emails, sellers like you are frozen in place with fear. Don’t let fear rule your life and business! Engage your target audience as you would your friend - make it personal and tell them what you want them to know. Making a connection with your email list subscribers doesn’t have to be as scary as it seems.  Three calls to action that work  If you’ve been around the TAS community for very long, you know that Scott is passionate about giving sellers like you helpful calls to action that you can use right away. In his special BAL presentation, Chris Schaffer went over three calls to action that you can use in your emails to your target audience.  Click here to read!  Click here to get 50% off!  Hybrid - a mixture of options one and two.  What have you been using as a call to action with your email list? Learn more about how to engage your audience and more by listening to this informative episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Chris begins his talk from Brand Accelerator Live.  [8:00] Just send something! [19:30] Sell the open.  [23:20] Don’t overcomplicate it - just connect with people.  [30:00] Give a call to action.  [35:30] Three calls to action that actually work.  [43:30] Chris starts taking questions from the audience. [57:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandacceleratorlive.com www.brandcreators.com Hello Bar

What would it mean for your business if you could create a following of over 9,000 people in 30 days or less? How much do you think it would cost to secure that level of engagement with your niche market? On this episode of The Amazing Seller, you’ll hear from Scott as he shares the data from his case study and data from sellers like you who are just starting out. If you are ready to put in the work - tune into this episode to learn more from Scott and what it takes to succeed - you don’t want to miss it!  Traffic is money!  Wouldn’t it be great if you could start bringing in profit for your brand before you even consider marketing any products? Imagine keeping your followers so engaged that they keep coming back to your home base. By harnessing the power of website traffic, your brand can leverage that connection and turn on advertizements. What will it take to build your brand and keep people coming back to your home base? Have pen and paper ready as you learn innovative and helpful insights from Scott by listening to this episode of The Amazing Seller!  Tried and tested If you’ve been around the TAS community for very long you know that Scott is not a fan of “Get rich quick” schemes. From flashy cars and eye-popping results, there are a ton of ecommerce leaders who are out there trying to sell you a quick way to build a brand. Opting for a more steady and tested approach, Scott invites sellers like you along for the ride. Scott will be the first one to tell you that the results that he touts aren’t easy to obtain - you’ve got to be willing to put in the work! Don’t just take it from Scott either - TAS followers like you have had impressive results using Scott’s methods. Hear more about what it will take to get your brand headed in the right direction by listening to this episode of The Amazing Seller!  Action steps you can take today Beyond just giving you a good target to shoot for, Scott is committed to empowering and resourcing ecommerce sellers like you. Here are several action steps you can take to get the ball rolling with your ecommerce business today!  Get to know your niche market inside and out! Give your audience a great offer to build your email list.  Go where your target audience is spending their time online! (Facebook, Instagram, YouTube, etc.)  Use the TAS resources that have been created just for you!   What step do you need to take today? Make sure to visit the links to the resources that Scott and his team have put together just for you! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Why traffic is so valuable.  [6:00] Scott goes over the numbers from email list case study.  [11:00] Breaking down the cost of building an email list.  [14:00] Resources created for sellers like you.  [17:00] Scott goes over several great examples from ecommerce sellers.  [20:45] Takeaways and action steps.  [26:45] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.listbuildclass.com www.brandcreators.com

How do you feel as a leader of your business? Do you feel confident, bold, and sure of your direction or could you use a little help? Don’t worry, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update on his audiobook version of “The Take Action Effect,” answers a question from a TAS follower like you, and so much more. Scott shares some really helpful insights on this episode, don’t miss it!  Identifying “Take action” moments If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you “Take Action!” While it might just sound like a cool phrase that Scott uses to rally the troops, the truth is - it’s really a call to put your ideas into action. Look back at your journey so far - there have been moments where you decided that the status quo would no longer do - that’s a “Take Action” moment. Learn more about identifying “Take Action” moments by listening to this inspiring episode of The Amazing Seller!  Overcoming failure When was the last time you utterly failed at something? The saying “Nothing ventured, nothing gained” has a lot of truth to it - you won’t see movement if you don’t put in the work. Failure is nothing to be worried about - successful leaders fail all the time! What sets successful leaders apart from the “Failures” is the ability to learn from the failures and adapt. One of the best things you can do as a leader is to study the stories of other leaders who endured failure and found success. Tune into this episode of The Amazing Seller to hear even more from Scott! Scott’s challenge Let’s face it, most people won’t make any changes in their lives unless they have someone hold them accountable. Are you ready to make a change in your business? Good - take Scott’s challenge! Scott challenges sellers like you to take time and look back at your story and identify the Take Action moments that have brought you this far. This challenge will help you get into the right mindset as you plan your next step. Why not do everything you can to put yourself in a position to succeed? Make sure to listen to this episode of The Amazing Seller as Scott expands on this challenge and a lot more!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:30] Question: How do I increase my self-confidence?  [7:00] Identifying “Take action” moments.  [13:00] Overcoming failures.  [15:00] Scott’s challenge.  [19:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.takeactioneffect.com www.theamazingseller.com/audible

If you could have a guaranteed income for the next year, within reason, how much would you like to have? When most people think of how much they’d need to live comfortably, they respond by saying they’d need at least $100,000 for the year. Scott is here to help sellers like you find out what you need to do in order to reach $100,000 in annual income each year with your ecommerce business. There is no get rich quick scheme at work here - Scott has simply figured out a helpful approach that can get you to the number you need to sustain your business. Have pen and paper ready, you’ll need it for this informative episode of The Amazing Seller!  Find your niche market!  Is it easier to appeal to a wide market or a narrow one? While it may seem like a good idea to go broad and appeal to as many people as possible with your ecommerce brand, the truth is - it is better to go narrow! As you build your brand, remember - you have more control and a closer connection when you have a specific customer avatar in mind. When you know who you are selling to - you will be more accurate in your messaging and with your product. To learn more about the value of finding your niche market, make sure to listen to this episode of The Amazing Seller!  Chunk it down Time and time again, Scott encounters people who are interested in making a lot of money but who aren’t willing to put in the work. While the idea of building a robust and successful ecommerce business can seem daunting, the truth is - once you take the time to chunk it down, it makes sense. On this episode, you’ll hear from Scott as he walks sellers like you through his process of getting to $100,000 in profit you can use as income in your business. Pay close attention, Scott has some key insights that you don’t want to miss!  It’s all about traffic  If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize the value of attracting traffic to your home base. For too long, sellers have been focused on using platforms like Amazon to drive sales and sustain their business - now is the time to invest in your own assets and grow your brand outside of Amazon. If you are ready to put in the work, Scott has the blueprint you need to bring in traffic and make your brand profitable. Listen to this episode of The Amazing Seller to get all the details!  Work smarter, not harder!  What does it take to build a brand that can go the distance? While many sellers are convinced that it takes a ton of planning and luck to succeed, it really just takes hard work. Did you know that there comes a point in the life of every brand where you have to decide if you are going to work more efficiently or work on production? What if you decided to work smarter rather than harder? What if your brand could bring in passive income? Tune into this episode of The Amazing Seller to learn more from Scott! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [7:00] Why you need to increase your profit margins.  [8:30] Breaking down the numbers.  [12:30] Using affiliate offers to bring in revenue.  [15:00] How to leverage traffic to make money!  [18:40] Scott goes over his plan to reach $100,000.  [27:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com AdThrive MediaVine

How are you going to make your ecommerce brand stand out from all the other competition on the marketplace today? Is there any hope for sellers like you? Here to bring his signature style and vast ecommerce branding experience is Scott! On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about different types of traffic you can attract, what it takes to leverage your traffic to advance your brand, email list building tips, and more! You’ll want to pay close attention to this helpful episode!  Should you pay for traffic?  If you want eyes on your content - you need to either make it extraordinarily relevant and appealing, or you need to pay to get your content in front of people. If you have the money to spend - you could opt to pay for traffic and see where that strategy can get you, or you could take Scott’s advice and go a long way. Taking the time to really engage with your target audience and appeal to them in a way that keeps coming back is the best strategy. Hear more about attracting the right type of traffic by listening to this informative episode of The Amazing Seller - you don’t’ want to miss it!  Email list building  If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand the value of building and maintaining an email list. Too often, sellers get so focused on finding the right product to sell that they fail to connect with their target audience and find out what they really want from the marketplace. By using an email list, you can keep your finger on the pulse of what is going on in your market - are people looking for some seasonal options? What about special occasions to reach out and drive traffic to a product listing? You can do all these things and more with your own email list! Tune into this episode of The Amazing Seller to hear more about email list building from Scott!  Three ways to create evergreen assets  Drawing on his years as a successful ecommerce business leader, Scott has put together a helpful way for sellers like you to create evergreen assets that you can keep going back to promote your brand.  Create content that your target market is looking for - post it on your blog, YouTube, Facebook, or other channels. Build your email list with paid traffic to get the ball rolling. Send them to your home base!  Send your target audience to your home base once a week with new content or an offer that makes sense.  Scott's three suggestions are just the tip of the iceberg! There are a ton of ways sellers like you can engage your target audience and keep them coming back. What are you going to do to connect with your target audience this week? Make sure to listen to this episode of The Amazing Seller to hear more helpful insights from Scott! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [6:20] Different types of traffic.  [13:20] Three ways to create evergreen assets.  [21:45] Create content that your market is looking for.  [23:15] Building an email list.  [27:30] Expanding your brand.  [29:15] Scott recaps all three ways to create evergreen assets. [32:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE Fiverr FreeeUp www.brandcreators.com www.listbuildclass.com

Are you fired up and ready to keep pressing toward your goals for 2020 in your business and beyond? What are you doing to stay focused and on target? Do you need a little push in the right direction? If so, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update on the progress of his audiobook, answers a question from a TAS follower like you, and so much more. Have pen and paper ready; you don’t want to miss a minute of this informative episode!  What is your target?  What good does it do you if you head out to the archery range, and you don’t have a target to shoot at? It sounds like a wasted trip! When business leaders fail to set targets for themselves and their business - it’s like showing up to the archery range without a target. Your chances of success increase significantly when you take the time to set clear and achievable targets for your business to hit. Learn more about the value of setting targets in your life and business by listening to this powerful episode of The Amazing Seller - you don’t want to miss it! Don’t worry about what could have been! Do you ever find yourself full of regret looking back at decisions you could have or should have made? Maybe for you, it was failing to have more products in stock during the holidays, or maybe it was having too many products in stock that you took a hit. Rather than focusing on what could have been, Scott encourages sellers like you to take stock of what you experienced and learn from it. If it was only a moderate success - that’s ok - you’ll learn to improve upon it next time around. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can push forward even when you don’t feel like it.  Audiobook update If you’ve been around the TAS community for very long, you know that Scott is passionate about getting his message to as many sellers like you as possible. Scott has seen the impact that continued learning and investing in your personal and professional growth can have on a business. While it has been a few months in the works, Scott is proud to announce that his audiobook is finished! You can find a link to the audiobook located in the resources section at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Scott’s thought of the week - what is your target?  [10:50] Question: How do I deal with feeling down after $300k Holiday Sales Spike? [19:20] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.brandcreators.com www.takeactioneffect.com www.theamazingseller.com/audible

How confident do you feel that your ecommerce business will grow and thrive over the next year? Are there any ecommerce trends that you find yourself worrying about? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back Chris Schaffer. In their conversation, Scott and Chris open up about what trends they are looking out for in 2020 and one trend in particular. You’ll want to pay close attention as the guys drop some helpful tips and insights that you’ll need to succeed in 2020. Have pen and paper ready; you are going to need it! Amazon’s bid to dominate the advertising sector If you were to look at the trends coming down the pike in 2020 - what trends would you worry about? While most people don’t think of it as an issue - Amazon gobbling up the online advertising sector is huge! Not only will Amazon remain the number one place where people will go to purchase a product online in 2020, but they will turn their vast network of resources on advertising. What does this change mean for ecommerce sellers like you? Tune into this episode of The Amazing Seller to hear the answer!  The value of content creation If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand why content creation is so critical. While you might not have nearly as many resources as Amazon - the one thing you do have is the ability to generate niche content. If you can build an ecommerce business that engages customers and allows them to make a connection with your brand - you are well on your way to ecommerce success. Learn more about what it will take to keep your business competitive in 2020; make sure to listen to this episode of The Amazing Seller!  Don’t put all of your eggs in one basket! It can be tempting to go all-in on the Amazon ecosystem - after all, they make it reasonably easy. Do you really think that Amazon has your best interests in mind? If they could undercut your product or brand and still make money - they’d do it in a heartbeat. This isn’t because Amazon is evil - they are committed to making a profit - as should you! Scott cautions sellers like you to avoid putting all of your eggs in the Amazon basket. Try building your brand the way Scott has spelled out - the results will speak for themselves! Learn more about this vital topic on this episode of The Amazing Seller!  Email list building is the way forward One of the best ways to future-proof your business is to build an email list of your followers and fans. Over the years many people have criticized Scott about the value of building an email list - is it really worth it? Does it work? Time and time again, Scott has seen the amazing benefit of building an email list that outside circumstances can’t affect. Where do you start? How do you build an email list? Scott and his team have developed a tried and tested process that can help sellers like you build an email list. Make sure to check out the link for Scott’s email list building resource located at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:00] Chris joins Scott to talk about the trend that will hurt ecommerce in 2020.  [5:30] Why a solely product-based business is risky.  [14:00] Scott explains why content creation is key.  [17:00] Chris explains how branding works in the retail environment.  [23:30] Scott and Chris discuss the success of Peloton, GoPro, and Lego.  [36:00] Does email list building actually work?  [45:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.listbuildclass.com

Do you ever feel like you are taking two steps forward and one step back with your ecommerce business? What will it take to get your business performing on the next level? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with special guests, Mike and Mariska. In their conversation with Scott, Mike and Mariska open up about how they started their business, what it took to pivot in their business, challenges and success along the way, and so much more. Have pen and paper ready; you don’t want to miss a minute of this powerful episode featuring Mike and Mariska!  Playing to your strengths If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand how to build a healthy and thriving business. If you want a successful business, you need to learn how to recognize and play to your strengths. Why force yourself to learn how to keep the books if you can just outsource that aspect and focus on other areas of your business where you excel. Scott isn’t the only ecommerce business leader out there who champions the idea of playing to your strengths. Learn from Mike and Mariska’s inspiring story by tuning into this episode of The Amazing Seller!  The value of an outside perspective Did you know that one of the hardest things for a business leader to do is objectively evaluate their business? It’s true! When you are so invested in and close to a business that you’ve built from the ground up - you are not a good person to evaluate the status of your business! Getting an outside perspective on your business could end up saving your 10’s of thousands of dollars down the road. Hear more about getting a good outside perspective on your brand from Mike and Mariska by listening to this episode of The Amazing Seller!  Why branding matters When was the last time you spoiled yourself and bought something really nice? Maybe for you, it was a premium set of headphones or an expensive watch. Did you notice the nice packaging and branding your product had with it? Let’s face it, branding can make all the difference for your ecommerce business! How do you plan on communicating your brand’s values to your customers? Will you invest in high-quality packaging? What customer support? Learn why branding is a crucial aspect of business success by listening to this informative episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Mike and Mariska join Scott and share their story.  [10:00] What caused Mike and Mariska to immigrate from South Africa to New York?  [13:45] Mike explains his role with the marketing side of their business.  [15:00] How Mike and Mariska started their business helping sellers.  [21:50] Why outside eyes can help you improve your business.  [25:00] The value of branding your products and impressing your customers.  [33:20] Mike talks about some recent changes to his website and the business.  [42:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE Brand Accelerator Live www.theamazingseller.com/outlinematic www.outlinematic.com

Is it really possible to build an ecommerce brand from scratch? How do you plan to grow your business and reach your target market? Are you still trying to figure out the best approach? If you need pointers and helpful tips regarding brand building, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update on the case study they’ve been conducting at Brand Creator’s Academy, answers some branding questions from sellers like you, and much more. Have pen and paper ready for this informative episode!  How to supercharge your business Let’s face it; many business leaders are looking for a short cut or a special formula they can use to grow their business and get rich overnight. Is there a proven method out there that will get results quick? If someone is selling a quick solution like that, run the other way! Instead of cheap tricks, Scott is committed to helping sellers like you build a business that can go the distance. Getting feedback from the first group of Brand Creator’s Academy attendees, Scott has noticed how much a collaborative and cooperative environment help leaders grow. If you want to supercharge your business, connect with like-minded people with a common goal! Learn more about how Brand Creator’s Academy is helping sellers like you build a future-proof business by listening to this episode of The Amazing Seller!  Tried and tested  If you go search on YouTube for “Amazon Seller,” you’ll get a wide cross-section of people from all walks of life trying to share with others how they’ve built a business selling products on Amazon. While there may be some good-intentioned folks out there, most of them are not providing helpful insights that get the type of results you need to build a thriving ecommerce business. Thankfully, Scott has been in the ecommerce industry for many years, and he’s seen what works and what doesn’t work, in many cases from first-hand experience! Tune into this episode of The Amazing Seller to hear from Scott as he shares data and results from a case study he’s been conducting with Brand Creator’s Academy - you don’t want to miss it!  Don’t put all of your eggs in one basket!  If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you diversity your brand. Too often, Scott has seen young leaders full of potential crash and burn because they fail to think ahead. If you haven’t started to plan for the worst-case scenario - what are you waiting for? Not that you need to be worried about something hiding behind every rock, but you do need to avoid keeping all of your eggs in one basket! Learn about diversifying and expanding your brand by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] How to get stuff DONE.  [6:00] Scott shares a few numbers from the Brand Creator’s case study.  [16:00] Scott answers your questions about Brand Creator’s Academy.  [26:00] Who is Brand Creator’s Academy designed for?  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/ask

What does it take to build a solid foundation for an ecommerce business in 2020? Is there a way to investigate and validate a niche market before you get too invested? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three steps to identify profitable niches. You’ll want to pay close attention as Scott goes through several examples of how he’s used these steps in his businesses and how sellers like you can do the same. Have pen and paper ready; you’ll need it for this informative episode!  Does the market exist?  It might sound like a basic question, but you need to investigate if the market you are interested in exists. Just because you can dream up a great product, it doesn’t mean that people are out there who will buy it! Once you’ve identified that the market exists, you need to niche down in that market. Too often, Scott talks with ecommerce business leaders who fail to niche down their market while trying to maintain broad appeal - it doesn’t work! To learn more from Scott about identifying and validating a market for your ecommerce business, make sure to listen to this episode!  Making a profit  Does the market you are investigating support more than one product? Are there other ways to make an income in your niche market, or is it solely focused on a specific product? As you build your ecommerce business, you need to look for multiple ways to bring in profit to keep your business running. As Scott is fond of saying, you shouldn’t place all of your eggs in one basket! To hear more about diversifying your revenue stream and putting your business in the best position to succeed, tune into this helpful episode of The Amazing Seller.  Where is the traffic?  Have you ever seen a ton of billboards along the side of low traffic roads? No! Advertizers are not stupid; they go where there is traffic - the same is true for ecommerce businesses. If you want to build an ecommerce business that will last, you need to build a business in a niche market with a ton of traffic. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand the value of harnessing the power of traffic. You don’t have to figure it all out on your own, Scott has put together a program to help sellers like you understand your niche market and use traffic to your advantage. Learn more by visiting the link to the Brand Creator’s website located in the resources section at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:45] Why it’s a bad idea to build your brand around a single product.  [5:30] Does the market exist?  [9:00] Does the market support multiple ways to generate income?  [14:30] Is there traffic in your target market?  [16:00] Scott recaps all three steps.  [20:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com Uber Suggest Google Ad Sense Quiet Light Brokerage

Does the idea of building and cultivating an email list intimidate you? Do you find yourself wondering if all of the extra efforts will really pay off? Whether you are just starting your email list or you are looking for ways to improve your existing one, you’ll find something helpful in this episode. On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on the Brand Creator’s Academy, reveals his strategy for building a robust email list, tips for keeping that list engaged and a lot more. You’ll want to pay close attention to this fascinating episode!  What are you waiting for?  Time and time again, Scott gets asked why he invests so much time into building an email list. The short answer is – because it works! Why wouldn’t you want to have an asset that you can control and a way to communicate with your followers at the drop of a hat? Most people who aren’t a fan of using email lists get that way because they didn’t put in the time necessary to build goodwill with their following. Find out how you can keep your email list hot by listening to this episode of The Amazing Seller!  Make sure you start with a strong foundation If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build your brand by serving a niche market. Have you located your target market yet? If you haven’t, it is not too late to find one! Don’t assume that you can build a profitable ecommerce business through one-off products; those days are numbered. Find out how you can build a sustainable business model by targeting a niche market on this informative episode of The Amazing Seller! Strategy break down  Do you have a solid email list strategy? What is your plan to communicate with your customer base to drive sales and introduce new products? How will you keep your list fresh with a steady influx of new customers and people who are interested in your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses the importance of developing and implementing a quality email list strategy.  Create a follow-up sequence that will drive people to your home base.  Share product review posts with affiliate products from Amazon.  Build a relationship and connect with your audience and niche market.  Where are you on your email list building journey? Are you ready to go out there and put plans in place or are starting to enjoy the fruits of your past efforts? You can learn more about Scott’s email list building strategy by tuning into this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] An update about Brand Creator’s Academy.  [6:00] Why you need to build an email list.  [10:15] Generating impressive results.  [14:20] Validating your market is critical!  [16:00] Scott starts the strategy breakdown.  [23:00] Keeping your audience’s attention.  [26:20] Is all the effort and cost worth it?  [30:00] What is the next step after you’ve built an email list?  [33:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/boost Convert Kit

It’s the New Year! Welcome to 2020 - are you excited about the possibilities this new year has in store or do you find yourself scrambling to get your business on solid footing? To get you pointed in the right direction, it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear Scott as he gives an update on Brand Creator’s Academy, explains how to grow your home base, provides helpful action steps you can take, and so much more. You’ll want to pay close attention to this informative and helpful episode!  Brand building is the way of the future If you’ve been around the TAS community for very long, you know that Scott is passionate about paving the way for ecommerce success in the future. A key to Scott’s approach is changing the way we think about ecommerce success. Gone are the days of finding and launching a product for some quick cash - to succeed in 2020, you need to start working on building a brand. Remember, people, connect with brands and personalities, not products. To learn more about brand building in 2020 from Scott’s expert perspective, make sure to listen to this episode of The Amazing Seller!  Evergreen content  Did you know that all content created by brands are not created equally? It’s true! While some content is designed for a singular purpose - creating evergreen content can help your ecommerce business succeed in the long term. How do you create evergreen content? What does it look like to create content that keeps people coming back? Don’t just leave it all up to guesswork - learn from someone who has been in the industry for over a decade! Tune into this episode of The Amazing Seller to hear more as Scott expands on this critical topic.  Action steps for you! Let’s face it, building a successful ecommerce business in 2020 is not an easy task to take on. What if there was a way for sellers like you set yourself up for a solid start? On this episode of The Amazing Seller, you’ll hear from Scott as he provides several action steps sellers like you can take to put your ecommerce business on firm standing in 2020.  Build your home base. Start with a website and a blog.  Create content that will bring in your target audience for your niche market.  Work on your email list - this is the way to amplify your content and grow your brand!  If you are not sure how to proceed with these action steps that Scott has provided, make sure to check out the links in the resources section to learn more about how you can get started. Have pen and paper ready as you listen to this episode of The Amazing Seller, you are going to need it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Why Scott is focused on brand building.  [8:15] Creating evergreen content.  [14:00] Setting your home base up for success.  [19:00] Three action steps you can take to get started.  [23:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/ask Scott on Instagram www.brandcreatorsacademy.com www.theamazingseller.com/770 www.theamazingseller.com/759

What is it going to take to build and sustain a successful ecommerce business in 2020? Is there still any hope for budding leaders who are considering launching an ecommerce business in the New Year, or is it time to consider a different industry? On this episode of The Amazing Seller, you'll hear from Scott as he opens up about his ecommerce predictions for 2020, explains how to build a thriving ecommerce business, obstacles to watch out for, and more helpful insights. You'll want to have your pen and paper ready for this informative episode!  Don't count on the old way!  The old way of building and launching an ecommerce business around a popular item like fidget spinners are quickly disappearing. As more and more people flood the ecommerce industry, many are wondering what the best way to build an ecommerce business is as we enter 2020. While Scott has his approach, the truth is - building an ecommerce business is going to take time, patience, and dedication. Are you ready to give it all you have? Tune into this episode of The Amazing Seller to learn more about Scott's tried and tested approach, you don't want to miss it!  Building a future-proof business in 2020 If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It isn't very smart to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand, if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller. Diagnostic questions to ask yourself If you want to sell your product on Amazon in 2020, Scott has come up with several helpful questions you can ask yourself to see if you are ready. These questions are designed to help you think through your strategy and see if it is really up to par as you move into the new year.  How do you plan to sell your product?  How will you compete with other sellers with the same product?  How will you drive external traffic?  Yes, Scott is giving you homework, but if you take the time to answer these questions, you'll see if you are on a strong foundation for your ecommerce business heading into 2020 or if you need to make adjustments. It's time to dig deep and plan ahead - but don't worry, you are not alone. The TAS community was designed for sellers like you who need people in their corner to keep going. Listen to this episode of The Amazing Seller as Scott expands on methods you can use to make 2020 a successful year for your ecommerce business! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Changes in the ecommerce marketplace.  [8:40] Why the old way of building an ecommerce business is DEAD.  [11:50] What are you waiting for? Validate your niche market!  [15:00] Amazon is going to make it harder for new sellers to succeed.  [20:00] Watch out from gurus who encourage you to put all of your eggs in one basket!  [24:00] Scott recaps his predictions for Amazon and ecommerce in 2020.  [27:00] What does it take to succeed as an ecommerce business in 2020.  [30:30] Key questions you need to ask yourself.  [33:00] Why Scott is a bad teacher for people who don’t want to work or have patience.  [39:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE

How is the traffic looking for your ecommerce business? Is there room for improvement? Are you ready to throw in the towel? Wherever you are on your journey, Scott is here to help you make the right steps. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his approach to increasing traffic, how to develop compelling content for your audience, which common mistakes to avoid, and so much more. Make sure to have pen and paper ready as you listen to this episode - you don’t want to miss a minute! Chunk it down! If you’ve been around the TAS community, you know that Scott is a fan of breaking down complex topics and strategies in an easy to use way. This week is no different; Scott has a plan to help sellers like you increase your traffic and take your ecommerce business to the next level. While it might seem complicated when you chunk down your task list and the steps you have to take to increase your traffic, it becomes a lot more manageable! Learn more about Scott’s innovative approach by tuning into this episode of The Amazing Seller! Creating content for your market What does it take to create compelling content for your target audience? Is there a secret formula that will bring in all the traffic? According to Scott, it all comes down to observing where your target audience spends their time online. Try taking a look at Google and YouTube and searching for your niche market - what does the autofill display? From unboxing videos to product comparisons and reviews, there are a ton of helpful ways to create content for your market. Listen to this episode of The Amazing Seller to hear more helpful insights from Scott!  Common excuses to avoid  Do you ever find yourself wondering what your life would have been like if someone came along and gave some pointers on what to avoid in your career? Imagine getting access to that sort of insight that could help you avoid common mistakes and excuses! Thankfully, Scott has compiled a list of common excuses that sellers like you should avoid when it comes to your brand growth strategy.  I’m not an expert, why would anyone listen to me? You don’t have to be an expert, just invite people along for the ride and educate them along the way.  I don’t know how to use social media and navigate the technical aspects of the business. Learn about it and educate yourself or hire someone to do that for you! Don’t let perfectionism get in the way.  It’s going to take time, don’t get impatient!  I’m not a good writer; how can I write blog posts? Hire a writer or have someone transcribe your video.  I’m not good on video. That’s OK - just give it your best try! What do you have to lose?  To learn more about Scott’s approach to rejecting these common excuses and how to get your business back on track, make sure to listen to this episode!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:15] Traffic is currency!  [5:30] Breaking down a sustainable content creation strategy.  [7:45] Where do you go for product information online?  [12:50] Six common excuses that keep people from creating content.  [19:00] Scott’s challenge to ecommerce business leaders like you!  [22:45] Recapping Scott’s five-step challenge.  [29:20] Action steps you need to take.  [31:45] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.listbuildclass.com www.brandcreators.com

Do you ever feel like you are your own worst enemy? If only you could motivate and energize the person staring back at you in the mirror, your business would be better off, right? Good news, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott during another session of Ask Scott. You don’t want to miss it as Scott gives an update about Brand Creator’s Academy, answers a question from a TAS follower like you, and much more. Have pen and paper ready for this helpful episode; you are going to need it!  You need someone in your corner! Have you ever found yourself on a long trip with someone only to soon realize that the time flew by? The truth is, life is a lot easier when we have someone along for the ride! What does it look like to have someone in your corner on the business front? According to Scott, it all comes down to building the right community. Don’t wait for a mastermind to contact you or for the right Ad to pop up on your newsfeed! You need a community around you that can keep you on track and hold you accountable. To learn more about connecting with a healthy ecommerce leadership community, make sure to listen to this episode of The Amazing Seller! Scott’s three-step process Don’t you hate it when you look up and wonder where the day went? Let’s face it; most people are not good at managing their time or staying on task. Our society has quickly become focused on dividing the consumer’s attention and keeping them stimulated all the time. Is that a winning strategy? Here to help cut through all the complexity and give sellers like you the tools you need to succeed is Scott! He has devised a helpful three-step process that leaders like you can use to stay focused and on task.  Understand and accept that your plan doesn’t have to be perfect. Give yourself room to learn, grow, and improve as you go.  Get a clear picture of what needs to be done. Highlight dates set deadlines and stay committed.  Do it! Take action and do what you’ve said you’ll do!  There is a lot more to these three steps - but it’s not complicated. Find out how you can reduce the level of overwhelm in your business by listening to this powerful episode of The Amazing Seller - you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Question: How do I get over procrastination and avoid perfectionism?  [7:00] You need accountability!  [10:00] What is an MVP?  [13:00] Scott’s three-step process to defeat procrastination and perfectionism.  [22:00] Recapping the three-step process.  [24:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/768 www.theamazingseller.com/ask www.brandcreatorsacademy.com

It’s a special time of the year for many TAS followers, so to all who celebrate - Merry Christmas! For this special session of The Amazing Seller originally airing on Christmas Day, Scott decided to change things up a bit. Scott invited his daughter, Kayla, on the podcast to talk about the concept of Hygee. On this episode, you’ll hear Scott and Kayla discuss their experiences with Hygee, how they’ve adapted it to their personal use, why it can be helpful for business leaders like you, and much more. You’ll want to pay close attention to this special holiday episode!  What is Hygge?  Have you heard of this popular practice called Hygge? Hygge is a Danish and Norwegian word for a mood of coziness and comfortable conviviality with feelings of wellness and contentment. Recently, Scott’s oldest daughter, Alexis, told his younger daughter, Kayla, about Kygge. Since Alexis told Kayla, Kygge has been a hit in the Voelker household. From comfy nights on the couch to quite Saturday mornings in bed, there are a ton of ways that you can incorporate Hygge into your lifestyle. Learn from Kayla and Scott as they discuss this helpful tool.  Be present  In many ways, Hygge also promotes a sense of mindfulness and being present in your surroundings. When was the last time you felt grounded and present? Do you take steps to engage in a practice of mindfulness daily? The more you can learn how to remove distractions and simplify your lifestyle; the more your business will thrive. Don’t let busyness and hustle steal the life and joy you’ve always wanted. Learn how to slow down and smell the roses by hearing helpful insights from Scott and Kayla on this episode of The Amazing Seller, you don’t want to miss it!  Decrease your stress One of the best gifts you can give yourself and your business this year is a less stressed you! Let’s face it, too many business leaders find themselves on the sidelines because they worked themselves too hard, or they failed to take care of their personal life. What good is all a profit you gather if you don’t have people you love to enjoy it with? If Hygge doesn’t appeal to you, that’s fine; the point is - stress happens. It would help if you had a plan in place to deal with stress healthily. Tune into this episode of The Amazing Seller as Scott and Kayla discuss the value of decreasing the stress in your life. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] What is Hygge?  [5:20] Digging deeper into Hygge.  [7:20] The value of being “Present.”  [11:45] Using hot beverages and food to calm yourself.  [13:40] Get comfortable!  [18:00] How you can use Hygge to decrease stress in your life.  [23:00] Closing thoughts from Scott and Kayla.  RESOURCES MENTIONED IN THIS EPISODE The Little Book of Hygge

What does it take to go out there and grab a piece of the marketplace and call it your own? Is it possible to grow a brand based on a following you’ve cultivated? What role should your Amazon seller’s account play? On this episode of The Amazing Seller, you’ll hear from Scott as he introduces a Brand Accelerator Live session featuring Alex from Travel Fashion Girl. In her session, Alex talks about how she grew her brand from the ground up, why she decided to partner with other influencers, what it took to monetize her brand, challenges she faced along the way, and so much more. You’ll want to have pen and paper ready as Alex drops some helpful tips on this episode!  Why you should trust Alex  While you may never have met Scott, hearing from him week in and week out may feel like you’ve grown to know him and trust him. Scott wants you to extend that same level of trust to Alex from Travel Fashion Girl - and she’s earned it!  Alex started TravelFashionGirl.com because she was frustrated by the lack of information for women available when she began traveling. In 2008, most packing tips were based around two pairs of trousers, four t-shirts, and three pairs of underwear – a packing list more suitable for a man as most were written by men. Recognizing the need for a resource that offered women a more precise and visual idea about what they needed to pack consisting of practical items with a feminine point of view - Alex went to work. To create accurate, relevant content, Alex spent over a year interviewing other travelers on the road before launching Travel Fashion Girl in August 2012. As you can tell, Alex has been around the ecommerce community for some time now. You’ll notice that Alex uses much of the same brand-building strategies that Scott champions. Pay close attention to how Alex has created a growth strategy unique to her brand! The right mindset matters! How well do you handle adversity? Do you find yourself often frustrated and overwhelmed when things don’t go your way? Or do you keep your cool and find a solution that will work for all parties? The truth is, not everyone has the right mindset and skillsets to become a successful small business owner - but they can be acquired along the way! A successful ecommerce business leader will be ready to adapt to any situation that arises; they have to be flexible and eager to find a solution not quick to point out mistakes. To learn more about adopting the right mindset to succeed in business, make sure to listen to this episode of The Amazing Seller!  Building blocks  What are the essential things you need to get your business started on the right foot? Most people would say a pile of cash and good connections - while that would certainly help, you need the right approach! Each phase of building your business doesn’t have to be perfect; you just need to be ready to course-correct and learn from your mistakes. Think of each phase of your business as grades in school; each year builds on what you’ve learned so far - the same is true in business! Discover how Alex’s approach changed and adapted over the years and how she evolved into an expert business leader by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Alex’s session at Brand Accelerator Live.  [9:30] How did Alex start her blog?  [14:00] Monetizing the brand.  [16:00] Creating relevant content.  [20:00] Using SEO to grow your brand.  [22:20] Leveraging the data you’ve gathered.  [32:00] How Alex is selling her own ecommerce products.  [38:00] Connecting with social media influencers.  [43:00] The mindset that has helped Alex build her brand.  [46:00] Alex takes questi

Where are things headed with your ecommerce business? Are your profits continuing to rise steadily, or are you facing a slump in sales numbers? What can you do to put your brand in the best position to succeed in the long-term? If you need some solid advice, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update regarding Brand Creator’s Academy, answers a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this engaging episode!  Customer service can be your secret weapon!  When was the last time you had really terrible customer service? Unfortunately, those negative experiences tend to stand out in our minds way more than the positive ones. This is why you need to focus on delivering high-quality customer service each time you get a chance to interact with your customers or potential customers. The last thing you want your brand to be known for is poor customer service. Imagine what it would mean for your brand to be known for delivering high-quality customer service! On this episode of The Amazing Seller, you’ll hear from Scott as he shares a helpful lesson about customer service - don’t miss it! Don’t wait for the best timing - act now What is holding your business back? Do you find yourself wondering when the best time is to launch a product, publish a post, or shoot a video? Bad news - there is never a perfect time. The time to act is now! While Scott often encourages sellers like you to do your research, the truth is - it’s easy to get lulled into inaction. Why not commit to taking action every single day? It doesn’t always have to be something challenging - even a baby step is a step in the right direction!  Brand building is the wave of the future Let’s face it, gone are the days when you could find a popular product like fidget spinners and then make a killing by selling your own white label product online. While there is still money to be made in the ecommerce sector - you’ve got to smart about it! If you’ve been part of the TAS community for very long, you know that Scott is hard at work shifting the focus of this brand to empower sellers like you. Learn more about brand building and the resources that Scott has built by listening to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:50] Scott’s thought of the week.  [12:30] When is the best time to post on social media or on a blog?  [16:45] Why brand building is the wave of the future. [18:30] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE AdThrive MediaVine www.brandcreators.com

Do the stories of Amazon sellers shutting down their businesses and liquidating their assets scare you? They should! Unfortunately, no one is immune to the changing winds of the ecommerce industry - however, there are steps you can take to protect your business. On this episode of The Amazing Seller, you’ll hear from Scott as he shares the story of how a seller like you dealt with a $60,000 loss, what it takes to diversity your brand, and a lot more. You don’t want to miss a minute of this helpful episode!  Don’t keep all of your eggs in one basket!  How dependent is your brand on any one facet of your business model? Are you completely reliant on a platform like Amazon, or have you started building your brand outside of that channel? Too many ecommerce business leaders and still following an “Amazon-only” approach! Why box yourself in and put all of your eggs in one basket? Scott has been encouraging sellers like you to move away from singular dependence on Amazon for some time now. Learn how to undertake a robust brand development strategy from Scott by tuning in to this episode!  Learn and adapt When is the last time you’ve had to think on your feet as a business leader? Are you good at thinking on your feet, or do you need to grow in that area? When it comes to leading a successful ecommerce business, you’ve got to be ready to adapt to new situations as the market shifts. Don’t think that your business is hazard or challenge-proof! A successful leader stays in a constant state of learning and is ready to adapt their thinking when presented with accurate information. To learn more about the role of adapting and thinking on your feet, make sure to listen to this episode of The Amazing Seller!  Think outside of the box  Did you know that sometimes the best solutions come from a place you least suspect? Let’s face it; movies and tv shows have programmed us to limit our imaginations and expect a linear and logical approach to all situations. The truth is, life isn’t always by the book, and according to a set of facts and numbers. As a business leader, you need to be ready to face any business situation head-on using all of your skillsets. Don’t expect a challenge to go by like it does on a movie script! Hear how Scott would attack a challenging situation a seller like you faced by listening to this fascinating episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Why it’s a bad idea to keep all of your eggs in one basket.  [8:00] Scott shares “John’s” story.  [12:00] Solutions that John could have explored.  [16:00] Make sure to protect your butt!  [20:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/js www.brandcreatorsacademy.com

Does brand building sound too challenging for you? Do you have too many factors and variables that keep you wondering? What if you had the chance to sit down with someone who could walk you through common sticking points to the brand-building process? Good news - you are in luck! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ten common sticking points people face during the brand-building process. The content Scott covers can help ecommerce business leaders like you succeed, have pen and paper ready - you are going to need it!  It’s not too late As Scott covers more of the brand-building process, do you find yourself wondering if it’s too late for your ecommerce brand to adopt some of these ideas? Good news, it’s never too late to make a pivot or learn from what you’ve experienced so far! If you’ve already started building on Amazon - that is ok - there are steps you can take to implement some of the lessons Scott has to share. If you are ready to put in the work tune into this helpful and informative episode of The Amazing Seller - you don’t want to miss it!  Why Brand Building works  If you’ve been around the TAS community for very long, you know that Scott is passionate about getting more sellers like you to make the switch to focus on brand building. While it might still be possible to find a profitable product to sell on Amazon, the truth is - it’s getting harder and harder every day! Why not try an approach that is designed to support and sustain your efforts for the long-term? If it’s so easy and profitable, why isn’t everyone taking the brand building approach? While brand building doesn’t have to be complicated - it will take work! To learn more about how to follow Scott on the brand-building adventure, make sure to listen to this episode of The Amazing Seller!  Know your audience! Do you ever find yourself wondering why people aren’t more engaged with your brand? Most of the time – it all comes down to speaking their language! From everyday struggles to jargon – if you can capture how your audience talks about your product or service, you can make a huge impact. Scott encourages sellers like you to take the time to learn from and interact with your target audience. Do you know where they hang out online? Have you provided value to that community? Make sure to listen to this episode as Scott explains how business leaders can reach their target market!  Why you need action steps It’s gut-check time! What are your action steps for the next quarter? How about the next month? Peter Drucker once said, “What gets measured, gets managed.” At the heart of that quote is the point that if you fail to give attention and focus to something you need to change – chances are not suitable for that change to take place. So what are you waiting for? Get out there and take action; your business depends on it! To get some helpful action steps and more insights, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Recap of Scott’s Brand Building Series.  [10:30] What if you are selling a product on Amazon already?  [13:00] Who is your target market? What are they excited about?  [16:15] Is building a brand really worth it?  [22:00] How do you increase traffic to your home base?  [24:10] What to send to your email list.  [27:10] Just start!  [28:50] Creating content ideas.  [32:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com

So you’ve started to build your brand, but you are ready to start bringing in revenue, what do you do? Is it time to start rolling out your own white label products? Or maybe it’s time to partner with a social media influencer on YouTube or Instagram. On this episode of The Amazing Seller, you’ll hear from Scott as he wraps up his Brand Building Series with part six. Scott gives a recap of the Brand Building Series thus far, explains how to identify which products your market wants, how to use your Amazon Affiliate account wisely, what it takes to utilize ebooks, and so much more. If you are ready to make your brand profitable, this is the episode for you - don’t miss it! What does your market want?  Remember all the way back in part one of the Brand Building Series when Scott spoke so passionately about identifying your market and getting to know them inside and out? If you don’t know who you are targeting, you can’t market a product to them effectively! Taking that research from part one, Scott walks through how sellers like you can leverage your brand’s position to create products you already know they want. While this step might sound easy, the truth is - many sellers mess it up. Tune into this episode of The Amazing Seller to hear Scott explain how to reach your market with the right products.  Why you need a social media channel  Did you know that one of the best ways to reach your target audience is by utilizing Facebook and other social media channels? It’s true! Think about it - people flock to Facebook every day, regularly - why not jump on the chance to get your brand in front of them? Don’t buy the lie that you have to be a social media pro in order to get started; you don’t! As you learn along the way, your fans and community will grow along with you. To hear how Scott incorporates social media into his brand-building strategy, make sure to listen to this episode of The Amazing Seller! Ebooks are a great tool! When was the last time you visited a website and received an additional offer while you were going through the checkout process? If your brand uses this tool wisely - you can offer some great products that will connect people to your brand. Consider putting together an ebook or a targeted resources guide - they really aren’t that complicated. This approach gives you two valuable things, it gives you credibility, and it gives you a product you can sell that doesn’t cost you any overhead other than your time. Scott has used this strategy before, and he’s seen great success - listen to this episode of The Amazing Seller to hear more about this critical topic!  Turn on the Ad networks If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you work smarter, not harder! What if you could generate revenue for your ecommerce business without putting a ton of money into a product? As you build your brand and start gathering a following in your niche market, a great option is to start turning your traffic into dollars! If you’ve been following Scott’s advice, you know that creating compelling content will establish goodwill with your audience - they will begin to trust you. As they visit your site, you can use that credibility to entice Ad Networks to use your home base for their advertisements. Make sure to listen to this episode of The Amazing Seller as Scott expands on this topic and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] Scott recaps the whole series so far.  [6:40] What does your market want?  [8:10] Use your Amazon affiliate account!  [12:00] Make sure to use your Facebook page.  [14:45] Why “How to content” is so popular.  [18:10] Ebooks are a

Could your ecommerce business benefit from a robust list of followers that could amplify your message? What would it take to cultivate a following of passionate fans who are committed to helping your brand succeed? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over part five of his brand-building series. Join Scott as he explains why you need an email list, how to attract the right followers, how to keep your followers engaged, what it takes to make Facebook Ads work, and so much more. Have pen and paper ready - you don’t want to miss a minute of this helpful episode!  Is an email list worth the time to create?  Time and time again, Scott gets asked why he invests so much time into building an email list. The short answer is - because it works! Why wouldn’t you want to have an asset that you can control and a way to communicate with your followers at the drop of a hat? Most people who aren’t a fan of using email lists get that way because they didn’t put in the time necessary to build goodwill with their following. Find out how you can keep your email list hot by listening to this episode of The Amazing Seller!  Giveaway contests work Have you tried running a giveaway contest for your audience yet? What do you have to lose? If you know your audience and what makes them tick – then reach out! Give away contests can help get people fired up about your brand – it can also build momentum. Too often, sellers create a great product and then wonder why no one buys it – here is a hint – you’ve got to tell them about it! Learn how you can use give away contests to your advantage by listening to this episode of The Amazing Seller! Why follow-up is critical Don’t you hate it when you send an email or a text, and you never get a reply back? Any business that operates like that is designed to fail! What are you doing to make sure your ecommerce business is prepared to follow up and nurture a relationship with your customers? An easy way to look more professional and polished than you might be is to focus on providing consistent follow up with your customers. To hear what Scott does to drive this message home in his business, make sure to listen to this episode of The Amazing Seller! Keep delivering value  Let’s face it – no one likes to feel like someone pulled the wool over their eyes. One of the worst feelings you can get is when you realize that someone just sees you as a means to their end. Don’t treat your followers like that! Scott teaches TAS followers to focus on delivering value and establishing a personal connection with your customers. If you show that you care about people and you want to make a positive impact – people will notice! What are you waiting for? Put in the work and watch your business thrive! Hear more helpful insights like this one from Scott by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:20] Scott recaps all four parts of the series thus far.  [4:00] Why build an email list?  [7:45] Attract the right people!  [17:45] Don’t forget about a thank you page and a follow-up message.  [21:20] Why you need a Facebook page for your brand.  [23:00] Build goodwill with your list!  [26:40] Stick to an email schedule.  [29:30] How Facebook Ads works.  [40:30] Scott recaps all the email list building steps.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.listbuildclass.com

Wouldn’t it be amazing to have the type of traffic that Amazon attracts every day? Imagine what your ecommerce business could do with consistent traffic to your home base. On this episode of The Amazing Seller, you’ll hear from Scott as he shares part four of the Brand Building Series. Learn how to use longtail keywords, write visually engaging blog posts, how to make a compelling video, and so much more. If you’ve ever wanted to know how Scott is able to get regular traffic for his brand - this is the episode for you!  Make your content assessable  As you get your home base built up and you start thinking through how people will engage with your brand - have you thought about how assessable your content is? Are you using the right language for your niche audience? Is your blog post visually attractive and easy to read? We’ve all been to those dated and boring websites - who wants to buy from someone who won’t put in the time to make their brand look good? Get some helpful tips from Scott on how to make your content assessable by listening to this episode of The Amazing Seller!  Optimize your blog post for keywords Part of making your content assessable also has to do with optimizing your post for keywords that people in your niche market are looking for. What good will your post about fly fishing do if you don’t use those critical words in your blog post or title? Remember, search engines want to link searches to relevant content, but you have to let them know your content is relevant by using keywords strategically. If you don’t have time to think through or plan a keyword engagement strategy - there are a ton of people out there that you can hire at reasonable rates. Tune into this episode of The Amazing Seller to hear more from Scott about keyword optimization; you don’t’ want to miss it!  Videos can draw people in  How many videos did you notice in your social media newsfeed the last time you were scrolling through your feed? Chances are, about one in four posts on Twitter, Facebook, or Instagram had videos featured. What are you doing to jump on the video bandwagon to engage your followers? You don’t have to have the most amazing videos to grab people’s attention - if your video is relevant to the audience you are targeting - they’ll stick around. If you want to start using videos to engage your brand’s following, listen to this episode of The Amazing Seller to get practical insights from Scott!  Why you need traffic  If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you drive traffic to your home base. Remember what Scott often says - content is KING! When you have the right content, you’ll start attracting traffic, which you can then monetize! Think of your blog as a giant billboard for your brand on the internet - you want people to notice your messaging and then engage with what you have to offer. If you are ready to put in the time and effort to take your brand to the next level of growth, you’ve come to the right place! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:30] Scott recaps the Brand Building Series so far.  [4:00] Using the longtail keywords.  [13:30] What is the best length for a blog post? What should it look like?  [21:20] How to use SEO to your advantage.  [24:20] Finding the right writers for your blog.  [27:30] Creating engaging videos.  [32:00] Content creates traffic - use it!  [34:20] Closing thoughts. RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com

Do you have a good handle on what it takes to attract traffic to your home base for your ecommerce business? Or are you still struggling to figure out how to create content that will connect with your target audience? If you need some helpful advice, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his approach to finding the right keywords, what it takes to come up with good content ideas, why you need to plan out your content schedule, and so much more. Have pen and paper ready; you’ll need it for this informative episode!  Auto-fill is your friend  Did you know that one of the best ways to come up with topics and content for your brand is to turn to Google? It’s true! What do you have to lose? Head over to Google and type in the keyword for your niche market. Once you start typing in that keyword, you’ll notice that Google will start populating several other words that are often searched for by other people. By simply following this exercise - you’ll get a free peek into the search habits of your target audience! Learn more about this critical topic by tuning into this episode of The Amazing Seller - you don’t want to miss it!  Give people what they want!  One of the most popular types of videos on the internet right now is videos of people “Unboxing” a product that they have been anticipating. From iPhones and tablets to kyacks and fishing rods, everyone wants a helpful peek at a product before they buy it. What if you could use this same strategy to drive traffic to your ecommerce business? According to Scott, review videos are a great way to connect with your target audience. Review videos can also lead to affiliate sales - passive income that you can collect! Discover more helpful insights like this one from Scott by listening to this episode of The Amazing Seller!  Chunk it down into themes  If you’ve been around the TAS community for very long, you know that Scott often encourages sellers like you to avoid biting off more than you can chew. If you have a massive list of action items that you need to tackle, why not try Scott’s way of chucking it down into workable sections? If you need some ideas when it comes to content creation - Scott encourages sellers to think of the big picture and then start breaking it down into sub-categories. Go even deeper into this topic and a lot more helpful tips by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [6:20] How to use Google and other search engines to your advantage.  [12:40] Creating content that will bring in the traffic you need.  [23:00] Product reviews are an easy way to attract traffic.  [26:40] What are “Content buckets?”  [29:20] Themes can be helpful!  [33:45] You need to plan it out! [36:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/758 www.theamazingseller.com/759 www.brandcreators.com www.theamazingseller.com/buildlist Ask The Public Uber Suggest

Do you ever find yourself wondering if it’s even possible to make it big as ecommerce seller these days? How do you build a brand that can go the distance and bring in the type of results that you need? On this episode of The Amazing Seller, you’ll hear from Scott as he continues with part two of his Brand Building Series. From how to build a home base and how to pick a good domain name to host plans and helpful tools, Scott’s got you covered! You don’t have to fumble around in the dark - learn from Scott’s seasoned perspective and tune into this episode! Why you need a home base Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog and monetizing it – you don’t want to miss it!  Tools that can help you succeed  Is your head spinning from all the options out there on the marketplace when it comes to setting up your ecommerce business? From picking the right email service to figuring out domain names and hosting sights, do you feel out of your element? If your answer is yes, you aren’t alone! There are tons of budding ecommerce business owners out there who need a little guidance to get their business off the ground and headed in the right direction. Listen to this episode of The Amazing Seller as Scott runs through a good list of his favorite resources, you can also find the links in the resource section at the end of this post! Don’t overthink it!  Where do you hope to be five years from now? Do you have dreams of your ecommerce business running smoothly or even expanding into other areas of interest? What steps are you taking right now to achieve your goals? Too often leaders like you delay taking action because it is risky or uncertain, but that rarely ever changes! You’ve got to be willing to do the hard things now you can enjoy the fruits of your labors down the line. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:15] Why you need a home base for your brand.  [8:10] How to find a good domain name for your brand.  [19:40] Finding the right hosting plan and using tools like Wordpress.  [28:00] Don’t overthink it!  [31:00] Scott gives a sneak peek of what will get covered on the next session.  [34:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/758 www.uspto.gov Fiverr www.Generatepress.com 99 Designs www.theamazingseller.com/freeup

Are you struggling to figure out how to reach more people with your brand? Would you like to up your income so you can start thinking about the next phase of growth? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he kicks off his Brand Building Series. Scott covers how to explore and validate a niche market, what it takes to monetize your brand, how to identify key opportunities in your niche market, and so much more. You’ll want to pay extra close attention to this informative and helpful episode - don’t miss it!  What do you bring to the table?  Did you know that one of the best ways to succeed as an ecommerce business owner is to focus on what comes naturally? It’s true! Do you love hunting or traveling? What about fishing or sharing beauty tips? Consider taking something you are good at or have an interest in and use that to your advantage as a business owner! What is the one thing that most people know you for? Tune into this episode of The Amazing Seller to hear from Scott as he explains how to find the right niche market for you!  Exploring a niche market’s potential  Beyond your interests and abilities - you need to make sure that the niche market that you chose to explore is one that supports your business as it grows. Are there other products in your niche market that you can review and partner with other influences and brands to sell to your following? If the niche market you’ve identified doesn’t have the capacity to support your brand as it grows - it’s time to start exploring an alternative market. Learn more from Scott about identifying a sustainable niche market and more by listening to this episode of The Amazing Seller!  The possibilities are endless!  From partnering with other influencers to creating your own white label products, if you do your research well - the possibilities for brand building are endless! In many ways, it’s like building a house - you want to start with a solid foundation - if you don’t get that right, the rest doesn’t really matter. Scott doesn’t just want to help you get started; he wants to help you succeed. Learn from Scott’s time tested lessons and have pen and paper ready for this eye-opening episode, you are going to need it!  Take action and get started Let today be the start of your journey – borrow some of Scott’s high power energy and use it as fuel to TAKE ACTION! No one in the TAS community will tell you that the journey is easy, but many will tell you that the journey is absolutely worth it. Pull out your notepad or start that new checklist – put down three things you can do to start the ball rolling. Don’t put it off or let some excuse get in the way. You are the director of your business – you are the person who can make it happen! Remember – the TAS community is here to encourage you on your journey. Use the resources at your disposal to learn the skill sets you need to take your business to the next level. Good luck out there! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Choosing the right market.  [7:30] Exploring and identifying niche markets. Do a personal inventory!  [18:00] Scott describes his experience recording his audiobook.  [21:20] How to find your niche market.  [23:40] Validating market potential.  [29:10] Can you monetize your brand?  [32:00] Open your eyes to the opportunities that surround your niche market.  [36:45] You don’t have to have it all figured out to get started!  [38:15] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com

You did it - you survived Thanksgiving and Black Friday! Is your belly full? How did your brand perform during this massive spike in traffic and consumer interest? Are you trying to figure out what to do next? Good news - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on what he’s been focusing on during this season, explains how to make post-Black Friday plans for your business, and much more. Make sure you have pen and paper ready for this episode - you are going to need it!  If you don’t plan it - it won’t happen If you’ve been around the TAS community for long - you know that Scott gets fired up about planning things out, so you don’t have to think on the fly. From strategy sessions to full calendars dedicated to promotion, Scott doesn’t just talk a good game when it comes to planning ahead - he lives it! So what is your plan? Where is your ecommerce business headed as the fourth quarter moves forward? If you need a little inspiration and motivation - Scott’s got you covered. Tune into this episode of The Amazing Seller as Scott explains the value of making plans and sticking to them!  Post-Black Friday strategy  Thanksgiving and Black Friday have come and gone - do you have plans for Cyber Monday? What steps can you take to make sure your business will be successful going forward? Scott encourages sellers like you to sit down and make a plan that you can commit to - but he’s mapped it out for you too! Here is a helpful rundown of steps you can take to put your brand in the best position for success.  Leverage other holidays and special events to excite your following and give them access to your special offers.  Map it out - don’t leave it to the last minute!  Create a three-month promotional calendar.  Set targets, so you know what you are aiming for - you can’t succeed if you don’t have a target!  Focus on long-term assets rather than short-term assets. Plant today so you can harvest next year!  Where do you need to start? Do you have a good plan to move forward with your brand, or are you going to work on some of the suggestions Scott laid out? Make sure to listen to this episode of The Amazing Seller as Scott expands on this topic!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] Why affiliate sales are awesome.  [7:30] Scott’s thought of the week - make a plan! [10:00] Black Friday is over, now what?  [13:00] Do you have a promotion calendar?  [18:20] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/buildlist www.brandcreators.com

What would it mean for your ecommerce business if you could bring in over a million website visitors? Is it realistic to expect your business to gain that type of traction so quickly? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his strategy to attracting free organic traffic. You’ll also hear Scott give an update on Brand Creator’s Academy, special Black Friday, deals, and a lot more. Make sure you pay close attention to this informative episode - you don’t want to miss it!  Why traffic matters Wouldn’t it be awesome if you had the resources to buy a commercial for your brand? What about a billboard? Imagine the impact you could have if you got your message out to a wider audience! These days - if you want to get attention in your market place, you’ve got to bring in the traffic. The amount of website traffic tells advertizers and potential buyers what value your business has in the eyes of the marketplace. To learn more about why traffic matters and how to attract more traffic to your website, make sure to listen to this episode of The Amazing Seller!  Slow and steady wins the race  You’ve heard that old fable about the tortoise and the hare, right? Of course, the moral of the story is that the steady persistence of the tortoise is more valuable than the bluster and speed of the hare. Which character best represents your approach to building your ecommerce business? There are way too many hares out there and not enough tortoises! If your ecommerce business has any hope for long-term success, you’ve got to willing to put in the time and effort required. To hear more about the value of going slow and steady, make sure to listen to this episode of The Amazing Seller! Don’t expect overnight success If you’ve been around the TAS community for very long, you know that Scott doesn’t sugarcoat his message. He often explains that building an ecommerce business will be difficult and that you shouldn’t buy into success-overnight messages. While it will take hard work to build your business, that doesn’t mean that you should sit on your hands until the stars align (because they won’t)! You’ve got to be willing to take advantage of the time and resources you have at your disposal, don’t get hung up on what you don’t have. At the end of the day, doing nothing isn’t an option! Learn more about staying the course and building a successful ecommerce business on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:45] Scott gives a shout out to a TAS listener.  [7:45] Why attracting traffic is so important.  [9:20] Don’t expect overnight success!  [13:00] Create a content schedule and commit to it.  [15:30] Dive your email list and your social media channel followers to your website!  [19:30] Scott runs through his brand engagement strategy.  [25:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/buildlist www.theamazingseller.com/freeup

Do you have a good handle on how to compete with other sellers on Amazon? What are you doing to proactively put your brand in a position to succeed and beat out the competition? On this episode of The Amazing Seller, you'll hear from Scott as he gives an update on Brand Creator's Academy, how to prepare for Black Friday, what it takes to assess your competition, and much more. You'll want to pay close attention to this valuable episode - grab a pen and paper!  You can't sleep on the competition  Who is your biggest competitor? Do you know how many units they sell on average each month? Have you taken the time to research and study your competition? What are you waiting for? If you don't know what your competition is up to, how do you plan to stay ahead of them? According to Scott, studying and observing your competition can give you useful insights that could make all the difference. Find out how Scott approaches competitors and more by listening to this episode of The Amazing Seller - you don't want to miss it !  Don't put all your eggs in one basket! If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It is foolish to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand, if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller. Solutions you can use  Have you ever gone on a trip equipped with terrible directions? Let's face it; there are still some places where you can travel and not have access to Google; what do you do then? Similarly, there is only so much you can learn from a google search when you run into problems in your business. Scott has been through the wringer, and he has the scars to show for it! Don't leave your ecommerce strategy up to guesswork - learn from someone who has been in the trenches! Listen to this episode of The Amazing Seller as Scott reveals several solutions and resources you can use to take your ecommerce business to the next level. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:20] Assessing the competition on Amazon.  [9:30] Why you shouldn’t depend on Amazon.  [14:00] Helpful solutions.  [15:30] Results your brand deserves!  [22:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/753 www.BrandCreators.com

Are you fired up and ready to bring your energy and passion to your efforts over the weekend? What are your priorities as you lead your business into the fourth quarter? If you need a little push in the right direction - you are in luck! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update about Brand Creator’s Academy, answers a common question that he gets from sellers like you, goes over some helpful email follow up tips, and much more. Have pen and paper ready; you’ll need them for this informative episode!  Make sure to build goodwill  Have you ever been to a store or had someone walk up to your house and try to sell you on their product or service in a very abrasive manner? Being on the receiving end of a “Hard sell” is no fun - so don’t put your potential customers through it! Why not try a more subtle approach to selling your product? According to Scott, the best way to gain credibility and trust is to focus on delivering value to your target audience. Have you found a great product related to your brand? Share it with your email list! From big tips to small ones, everyone loves to get “Insider information” hear more about Scott’s approach by listening to this episode of The Amazing Seller!  Plan your follow-up and stick to it  Do you have a plan and a schedule in place to follow up with your email list regularly? If you haven’t put a schedule together for email follow up - what are you waiting for? It has been said that if you don’t measure your progress, you’ll never reach your goal. Don’t let email follow up slip through the cracks; it’s too important! According to Scott, email follow up is one of the easiest and most important aspects of developing a growing email list. To learn more about successful follow up strategies from Scott, make sure to tune in to this episode of The Amazing Seller!  A method that actually works  What do you think of all the entrepreneur “Personalities” on Instagram and YouTube? Do you buy into the hype that they’ve unlocked the key to overnight success? Too often, excited business leaders get so fired up about the prospect of making it big that they fail to accurately assess what someone with a flashy car has to say. With Scott, you are getting someone who has been through the highs and lows of life as an entrepreneur, and he isn’t afraid to tell you about it. Scott’s strategy is tried and tested - learn more about how he’s used this email follow up approach to grow his business over the years. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] A Brand Creator’s Academy update.  [5:00] What is the best email follow-up sequence for sales?  [8:30] Build goodwill!  [11:30] Why you need an email schedule.  [16:20] Scott explains how his approach has worked over the years.  [19:20] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/753 www.theamazingseller.com/buildlist

Are you prepared to lead your business through a successful fourth quarter with the holidays approaching? What is your plan to engage your following and drive sales during these busy months? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update about Brand Creator’s Academy, explains his approach to holiday promotions that get results, and much more! Your business deserves more than last-minute planning - get a robust strategy for the fourth quarter by listening to this episode - you don’t want to miss it!  Your email list is valuable!  If you’ve heard it here once, you’ve heard it a thousand times; email lists can make or break your business! Scott has been championing this idea of building and maintaining an email list for your business for quite a while now. What is your progress status on building an email list? Do you have one but haven’t engaged it lately, are you still weighing if it is the best use of your resources? If you are struggling to decide if you want to commit to building an email list - this is the episode for you! Find out how Scott has used email lists to drive sales for his brand by tuning into this helpful episode!  Make your giveaway worthwhile  Did you know that one of the best ways to build an email list to grab people’s attention with a giveaway contest? It’s true! Remember, you can’t make it a simple or cheap giveaway - if you want people to give you their email, you’ve got to make it worth it to them! Consider using a relevant and valuable product to draw in people who fit your target demographic. To learn more about reaching the right people for your brand’s email list, make sure to listen to this informative episode of The Amazing Seller!  Take a look at the competition  Do you ever struggle to come up with engaging content that brings in traffic to your ecommerce business? What have you found that works and what doesn’t when it comes to audience engagement? According to Scott, one of the best ways to bring in passive income while growing a following is to review products. We are fast approaching the season where people will be scouring the internet for reviews and description of popular products, why not jump on the bandwagon? The best part is - you can make money off of those brands by using an affiliate link from Amazon. Hear more about reviewing the competition and making money in the process by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] Scott stresses the value of building an email list and engaging your following.  [10:10] How to run a successful giveaway contest.  [13:40] Make sure to target the right audience!  [17:30] Why it's a good idea to review competitor products.  [22:00] Check out Brand Creator’s Academy!  [24:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/convertkit

Is your brand grabbing the attention of your followers? How is the status of your sales and traffic numbers? If you want to increase the potential of your ecommerce business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his tried and tested three-step strategy to write emails and sell products. From subject like tips to directing your readers to external links, Scott has all the right angles covered so your brand can thrive. Have pen and paper ready; you’ll need it for this informative episode!  Subject lines matter! Do you put any thought into how you word or phrase your subject line in the emails you send out to your subscriber list? If you haven’t - you are wasting a valuable resource that will bring your readers in! Think of your subject line as the headline in newspapers or on the homepage of a news channel website. If you want people to stick around and invest their time into reading your email - you need to draw them in with an appealing subject line! To hear more from Scott about writing successful email subject lines, make sure to catch this episode of The Amazing Seller!  Stories can make an impact Have you ever found yourself drawn in by an article headline only to stick around because the writer compellingly wrote the story? Let’s face it; people are drawn to stories - maybe it goes back to the days of our ancestors who gathered around the cave fires and told stories to entertain each other. When you lead with a story, you can frame a point that you are trying to make effectively and persuasively. Why do companies spend millions to air a commercial on Super Bowl Sunday? Their commercials are just really expensive short stories! How do you plan to incorporate stories into your brand’s marketing strategy?  It’s all about the click-through  What is your ultimate goal with your emails that you send out to your subscribers? Is your ultimate goal to have every reader buy your product or do you simply want them to take a step toward your brand? According to Scott, constantly selling to your email list isn’t the best approach to build your brand in the long run. In order to build trust with your following, you’ve got to make less asks and offer more value. To hear Scott expand on this topic and much more, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:15] Why connecting with your followers is critical.  [5:00] How to sell your product in a non-sleazy way.  [7:00] Writing a good subject line.  [12:00] What value are you delivering?  [14:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/buildlist www.brandcreators.com www.takeactioneffect.com

What does it really take to succeed in the ecommerce industry these days? Is there some secret formula that costs an arm and a leg to get your hands on? If you want to get your ecommerce business headed in a positive direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update about his time in San Deigo, answers a few questions from TAS followers like you, and much more. You’ll want to pay close attention to this fascinating episode!  The power of consistency  Why do people keep flocking to fast-food like McDonalds and Tacobell when they know that the food is not healthy? Do people go to fast-food restaurants just because they are lazy and don’t care about their health? No! The general public keeps returning to the golden arches and other fast-food locations because of the consistency. Yes, the food is affordable and quick, but more than anything, people are drawn to consistency! How can you use that love of consistency to your advantage as a business leader? Tune into this episode of The Amazing Seller to learn more - you don’t want to miss it!  Is a home-base really that necessary?  What is the status of your home-base? Is your brand attracting a high level of followers that could help fuel the growth of your business? Did you know that there are business leaders like you out there who haven’t built a home-base or social media channel yet? It’s true! Too often, people get so overwhelmed by the possibilities of what type of content they could produce that they fail to take action. Don’t let your business get short-changed - make sure you have a robust presence at your website or social media channel. Learn more about this critical topic by listening to this episode of The Amazing Seller!  Resources designed for sellers like you!  If you’ve been part of the TAS community for very long, you know that Scott is passionate about resourcing sellers like you to build a thriving ecommerce brand. This podcast has been a huge part of Scott’s efforts to resources others over the years, but he has recently expanded to books and live events! You can rest assured that Scott only puts out content and resources that he would use himself - so what are you waiting for? Check out the resources section at the end of this post to learn more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:50] Scott shares his thought of the week - consistency matters.  [12:00] Question: I don’t have a website, what should I do with my email list?  [14:00] Why you should create a blog or social media channel.  [16:00] How to increase your email open rates.  [20:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/convertkit www.theamazingseller.com/750 www.theamazingseller.com/749 www.brandcreators.com www.takeactioneffect.com

Can you imagine what it would be like to have a good friend who has been by your side for over 30 years? Think of all the history and shared experiences -- what a great friend to have! Join Scott for this special episode recorded in San Deigo on the heels of his audiobook recording of The Take Action Effect. In this episode, you’ll hear from Scott’s long-time friend - Jimmy. Over the course of their conversation, Scott and Jimmy reminisce about their childhood, lessons they have learned over the years, plans for future brands, and much more! Don’t miss a minute of this fascinating and entertaining episode of The Amazing Seller!  Always a go-getter If you’ve been part of the TAS community for very long, you know that Scott often talks about his go-getter attitude as a teenager and young adult. Do you ever wonder if Scott was really the go-getter he always says he has been? Here to set the record straight and give a good glimpse of Scott from a young age is his childhood friend Jimmy. You don’t have to take Scott’s word for it - Jimmy had front row tickets to Scott’s ambition and drive. To get a good glimpse of Scott’s younger years - make sure to listen to this episode of The Amazing Seller!  Building and owning your own property Why is owning your own house or starting your own business so appealing? It seems that building something from nothing and calling it your own is a pretty big deal to a lot of people! Scott has always been fascinated with the thought of owning his own real estate property; you can even see traces of this in his approach to his business! Why pay to use someone else’s platform and give them a cut of the profits when you could just build something yourself? Learn more about the value of owning your own real estate, both literally and figuratively, by listening to this episode of The Amazing Seller!  Keep an eye out for “Take action” moments! Do you ever find yourself looking back with regret on those “Take action” moments that you missed the first time around? What is your plan to make sure you don’t miss great opportunities in the future? For Scott, the idea of missing out on an idea he didn’t take action on was too much to handle. Soon the phrase “Take action” became a sort of mantra for Scott as he built his businesses and eventually built a brand. Fast forward to today, and the phrase “Take action” has made it into the title of Scott’s new book, “The Take Action Effect!” There are moments that you find yourself in each and every day where taking action might be the best thing you could do - don’t miss them! Get more inspiring insights like this one from Scott and much more by listening to this helpful episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:20] Jimmy joins Scott on the podcast.  [6:40] Jimmy reflects on growing up with Scott. [19:00] Scott talks about why he loves real estate.  [24:00] Why you need go-getters in your life.  [26:50] There is no “One size fits all!”  [30:30] Keep an eye out for “Take action moments!”  [33:00] Commitment and consistency matter.  [38:20] Jimmy talks about action steps for his new brand.  [46:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/749 www.takeactioneffect.com www.brandcreators.com

What is your plan for your business over the next 90 days? Do you have a plan to expand your brand and connect with your niche audience? If you need a little help formulating the best approach for your business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on “The Take Action Effect” book launch, reads an excerpt from the audiobook, goes over his 90-day roadmap to success, and much more! You’ll want to pay close attention to this helpful and informative episode!  The book that could change everything! If you’ve been around the TAS community for very long, you know that Scott has recently come out with his book, “The Take Action Effect.” Not only has Scott’s book been a labor of love over the last year or so - it’s also an extension of his passion project here on The Amazing Seller! While the podcast started as a way to bring others along on the ecommerce journey - it’s evolved into a movement of like-minded leaders who are unwilling to live life on other people’s terms. Many TAS followers are either too busy to sit down and read, or they are “Audiobook people” - good news, Scott’s book is going to be available as an audiobook too! Tune into this episode to hear more about this exciting development! The 90-day roadmap What does it really take to go from zero ideas and business plans to a fully realized and researched brand in 90 days? Does it sound too good to be true? It’s not! After years of trial and failure and a dash of success, Scott has developed a helpful roadmap that motivated leaders like you can use to get a brand off of the ground and running. Too often, people assume that everything has to be perfect - the stars have to align - that’s not true! Don’t let perfection become the enemy that keeps you out of the game - give yourself permission to learn as you go. To get the full rundown on what it takes to build a brand roadmap in 90 days, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!  Take action! If you don’t have a plan, you’ll never go anywhere! Even if it is a small plan with baby steps - that’s great - you have to start somewhere. For years Scott has signed off each episode of The Amazing Seller with the encouragement for sellers like you to take action. Don’t let another day, another week, or another month go by without taking a step away from the usual and a step toward success! Get rid of the excuses and make sure you surround yourself with people who will encourage you along the way. Remember, the TAS community is here to support you and keep you headed in the right direction. Tune into this episode of The Amazing Seller to hear more about taking action!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:50] Why you need to grab your copy of The Take Action Effect!  [4:30] Scott’s 90-day roadmap to SUCCESS.  [9:00] Making your brand personal and appealing.  [11:00] Future-proofing your brand.  [13:20] Action steps you can take.  [16:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.takeactioneffect.com www.brandcreators.com www.brandacceleratorlive.com

Are you fired up and ready to take on the weekend, or are you prepared for some much needed time off? Is your ecommerce business heading in the direction you had planned, or do you need to make some adjustments? If you need a little push in the right direction, you are in luck - it’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an update about Brand Creator’s Academy, an answer to a question from a TAS follower like you, and much more! Have pen and paper ready - you’ll need it for this informative episode.  Make it personal  How in the world do you cut through all the noise and get your message to stand out? Let’s face it - it’s hard to grab someone’s attention in an email - they all look and sound the same! What if there were a way you could make your message pop? If you want to cut through all of the noise that your customers are exposed to each day - you’ve got to make your message personal. Did you know that the best way to build a connection with someone is to use their name? By simply calling your customers by name and sending them a video message like Scott has done with Bomb Bomb - you could see your following grow. To hear more about this excellent tool and why it’s a good idea to make your message personal, tune into this episode of The Amazing Seller!  Content is KING If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you shift your focus to creating content. Over the years, Scott has observed the best way to bring in passive income while validating a product idea is by creating content. Remember what Scott always says - content is king! What is your plan to create content that appeals to your niche market? Don’t assume that traffic will come - you’ve got to put in the effort!  Don’t reinvent the wheel! Time and time again, Scott gets asked how to create content that is appealing to a niche market. The truth is, creating compelling content isn’t as hard as it sounds! Take some time and explore your niche market on Facebook, Twitter, or Instagram - there, you will find what people are talking about. You don’t have to come up with content out of thin air - build on what your niche market is already talking about! Go even deeper with this topic and more helpful insights from Scott by listening to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] An update on Brand Creator’s Academy.  [7:20] Scott’s thought of the week - make it personal.  [11:00] Question: What content should I start with in my brand?  [19:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE Brand Creator’s Academy www.theamazingseller.com/bomb Uber Suggest

Have you been thinking about how to take your brand to the next level of growth? Where do you want to focus your business efforts for the next year? What is your ultimate goal? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with returning guest, Kathleen Kobel. In her conversation with Scott, Kathleen opens up about how she got started as an ecommerce seller, what made her expand her brand, challenges she has faced along the way, and much more. Make sure to have pen and paper ready; you are going to need it for this fascinating episode featuring Kathleen!  Play to your strengths! How do you feel about the current slate of responsibilities and roles you have in your business? Do you feel like it’s time to shift your focus and get some outside help to take the brand to the next level of growth? The truth is, every ecommerce business owner should be working toward the day where they can stop spreading themselves so thin. Imagine what it would look like in your business if you could focus on your strengths and have virtual assistants take care of the rest. Make sure to tune in to this episode of The Amazing Seller to hear more about this critical topic!  Product listing tips  Did you know that there are steps you can take right now that will help your ecommerce business grow faster than you had expected? It’s true! From bullet points to product images, sellers like you leave easy fixes untouched every day. Slowing down and taking the time to thoroughly go through your listing or paying someone to do it for you could end up saving you thousands of dollars in the long run. To hear about Kathleen’s favorite product listing optimization tips, make sure to listen to this episode!  Why an outside perspective is helpful  When was the last time you took the opportunity to learn from an outside business perspective? Too often, business leaders get so focused on their particular vision and dream for their business that they fail to consider the perspective of an objective outside observer. If you take the time to learn from others who have been in your shoes before - you’ll find valuable insights. Don’t leave it all to guesswork, connect with a mentor, or ask for some feedback from a trusted friend; you won’t regret it. Learn more about getting feedback from an outside perspective by listening to this episode!  Think outside your brand Let’s face it, the days of building a brand by finding some popular products to flip or a fad to latch onto are long gone! What should sellers like you do to stay ahead of the curb and keep your competition where they belong? According to Scott, it all comes down to thinking outside of your brand. Consider Scott’s story, and Kathleen has been able to accomplish with her brand - you have a unique offering that the marketplace needs! Go even deeper with this topic by listening to Scott and Kathleen’s conversation on this informative episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Kathleen Kobel re-joins Scott on the podcast and gives an update.  [13:45] How to leverage your knowledge to make more profit.  [19:30] Easy fixes you should look for when optimizing a product listing. 

Will you be prepared when the time comes in the life of your business when you need to make a pivot? Do you have a well planned out decision-making process? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with a TAS follower like you, Georgio. In his conversation with Scott, Georgio opens up about how he got started as an ecommerce business leader, what led him to make a pivot with his brand, lessons he has learned along the way, and much more. You’ll want to pay close attention to this helpful and engaging episode featuring Georgio’s story!  Getting fed up Have you decided that life at a 9 to 5 job isn’t going to cut it yet? Are you still trying to build up the nerve to leave the safety and predictability of a typical job? What is holding you back? The truth is - the day is fast approaching when you will need to make a decision and come to terms with your future. Are you going to keep on taking the easy way, or are you willing to do the hard thing and take a step toward independence? To hear more about what making the plunge to set out on your own - tune into this episode of The Amazing Seller!  Taking a chance Once you’ve built up the nerve to set out on your new endeavor - you’ve got to be willing to see your vision play out. Remember - you have a unique offering and skillset that the market has never seen - use that to your advantage! When Georgio stepped out on his own - there was no guarantee for success; in fact, he struggled for many months when he first launched his website. Find out how Georgio persevered during some of the most challenging moments of his career by listening to this episode of The Amazing Seller!  Making a pivot  Did you know that every business leader will face a moment in their career where they will face a significant challenge? It’s true! While some leaders will choose to stay the course, others will need to make a pivot if the business is going to survive. Are you prepared to make a pivot in your business should the need arise? Too many people assume that making a pivot is kind of like admitting failure - the opposite is true! It takes guts to admit that things aren’t going the way you intended and that bold action is needed. What can you learn from Georgio’s story of making a pivot with his brand? Tune into this episode of The Amazing Seller to find out!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Georgio joins Scott to talk about his success story.  [11:30] Early challenges in Georgio’s business.  [13:40] Why Georgio avoided using Amazon.  [19:00] Getting an ecommerce business off of the ground.  [23:00] How Georgio launches products on Amazon today.  [29:00] Making a pivot and running a warehouse.  [35:00] How many people does Georgio employ?  [37:00] Georgio talks about building a team with people in Vietnam.  [41:00] How to connect with Georgio.  [44:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.takeactioneffect.com Alibaba www.theamazingseller.com/js https://www.americanflat.com/

Are you struggling to find your footing with your brand? Or are you ready to take it to the next level of growth and start discussing big strategy plans? Either way - sellers like you will find a ton of value in this Ask Scott session. On this episode, you’ll hear from Scott as he shares his thought of the week, an update about Brand Creators Academy, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this powerful and informative episode!  Customer service matters! When was the last time you experienced high-quality customer service from a business you visited? What made that visit stand out in your mind? Was it the way you were treated or the service provided? Too often, business leaders get so caught up in making a profit that they forget to consider what type of reputation they have in their community. Don’t let your brand get a bad reputation before you even get a chance to succeed! Learn more about customer service and why Scott thinks it’s so valuable by listening to this episode of The Amazing Seller! Yes, brand building is the future Even with his recent shift away from solely focusing on ecommerce businesses, Scott still gets asked if it’s a good idea to start a business by sourcing and then selling a product on Amazon. The easy answer is that Scott has seen the trends in the ecommerce industry away from easy, private label businesses, and more toward brands that build relationships. Good news! Scott has prepared some helpful programs that can equip sellers like you with the tools you need to succeed with this new and innovative approach. Tune into this episode of The Amazing Seller to hear more about this important topic!  Brand Creator’s Academy If you’ve been paying attention to what Scott’s been up to lately, you know that Brand Creators Academy is rolling along with the first-class filling up quickly. Looking for a way to help more sellers transform their business into a brand - Scott developed what has become known as the Brand Creator’s Academy. If you are interested in becoming a Founding Member of The Brand Creator's Academy, make sure to check out the link to the website located at the end of this post!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Why Scott loves his work with Brand Creators Academy.  [5:20] Scott’s thought of the week.  [9:00] Question: Should I build up a home base or social media before I start selling products on Amazon?  [19:15] How to get a brand started according to Scott.  [22:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/744 www.theamazingseller.com/743 www.theamazingseller.com/742 www.theamazingseller.com/741 www.brandcreators.com

What does it take to build passive income and get your brand off of the ground and running? Imagine if there were a simple-to-follow plan for building a brand that’s been tried and tested. You don’t have to imagine it - it’s here! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update about Brand Creators Academy, explains why product validation is so important, how to bring in passive income, and much more. Have pen and paper ready for this helpful episode - you are going to need it!  Try something already tested Too often, eager business leaders will scan the internet for simple, get-rich-quick solutions. Don’t fall for that trap! If it really were that easy with such quick results, everyone would be doing it. Instead, take the more difficult but tried and tested approach to building a brand that Scott champions. While Scott’s method isn’t sexy and flashy - it does offer one key difference from everything you see on Instagram - it actually works! Tune into this episode of The Amazing Seller to hear more details about Scott’s approach!  Content matters Do you remember the old line from that movie Kevin Cosner movie – “If you build it, they will come?” That line has some applications when it comes to your business! Unfortunately, no, the equation isn’t that simple for business success, but one thing is true – you have to put in the effort and deliver the goods. If you can build a following and consistently show up and deliver value – people will keep coming! What is your current approach to content creation? To hear how this perspective has played out for Scott and his success a business leader – make sure to tune into this episode!  Build an email list!  Do you have a solid email list building strategy? What is your plan to communicate with your customer base to drive sales and introduce new products? How will you keep your list fresh with a steady influx of new customers and people who are interested in your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of developing and implementing a quality email list strategy. Don’t take this essential ecommerce business tool for granted - it could be the one thing that gives you an edge over your competition! Learn more about this critical topic by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:45] A tried and tested approach.  [7:15] Why product validation is so important.  [11:30] Scott breaks down how Amazon’s affiliate sales work.  [14:00] Create a mix of content and questions.  [17:50] Make sure to build an email list!  [19:30] Choose a social media channel to amplify your brand.  [22:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/743

Don’t you hate it when you find your business in a slump or downturn? What does it take to break out of the funk and get yourself and your business back on the right track? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his approach to brand growth and validation. Using this signature style and easy to understand approach, Scott doesn’t let jargon and complex processes muddy the waters. To hear what you need to do to keep your business competitive, make sure to listen to this episode of The Amazing Seller!  Content is KING What type of content should you create for your ecommerce brand audience? Where should you start? If you really want to know the answer – look to YouTube! Find out which type of questions people in your niche are looking for answers to by searching YouTube and Google. Let those amazing search engines do the heavy lifting for you. Scott and Chris have a ton of additional information to share with sellers like you. To hear more about creating the type of content you need to succeed – make sure to tune in to this informative episode of The Amazing Seller! Make sure to niche down! Do you think you’ve gone as far as you can with niching down your target market? Not so fast; think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it! Monetize your home base Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog and monetizing it - you don’t want to miss it!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast.  [6:00] Who is your niche market? Can you find sub-niches?  [8:15] Use search engines to your advantage!  [14:00] How to use YouTube to boost your brand.  [17:20] Making money off of products that aren’t yours!  [23:00] Learn from businesses that you follow.  [25:30] Scott recaps his entire process.  [27:30] Closing thoughts. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/741 www.brandcreators.com Uber Suggest

What is the latest with your ecommerce business? Are you still in the research and preparation phase, or are you right in the middle of getting your business up and running? Whether you’ve just started, or you are a seasoned seller, this episode is for you! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week, answers a common question that he gets from sellers like you, an update about brand building resources, and much more. You don’t want to miss a minute of this informative episode!  Try something new and stick with it What was the lastest strategy or method that you have tried to implement in your business? Do you have a good track record of working new approaches and giving them a chance to succeed? Too often, business leaders get so excited about a new strategy that they jump in with both feet - only to jump out just as quickly when they don’t see immediate results. Don’t fall for that trap! If you want to see a strategy succeed, you’ve got to give it time. Make sure to tune in to this episode of The Amazing Seller to hear Scott expand on this topic and much more!  Build your email list!  When it comes to utilizing a tool like an email list, the name of the game is cultivation. You’ve got to make sure you are delivering relevant and helpful content to your target audience who are staying subscribed to your email list. Think about how you would want someone to engage with you! Would you be likely to remain subscribed to an email list if all they did was ask you to buy their product? Probably not! But if they showed up and delivered value that was relevant to your interest with an occasional ask – you’d probably stick around. Hear more about Scott’s approach to cultivating and utilizing an email list by listening to this episode! Resources designed for you Do you have a favorite tool that you like to use each day that makes your job easier? Some professionals love to have an expensive chair to be comfortable at their desk; others invest in a nice car that they have to use as a road warrior. As you advance in your career, the more critical it will be for you to have the right tools that empower you to accomplish your goals. Scott is dedicated to equipping sellers like you to become The Amazing Seller of your life! Make sure to listen to this episode as Scott goes into further detail about his new project - Brand Creators Academy. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] Scott’s thought of the week.  [5:40] What you should know about Brand Creators Academy.  [10:00] What Scott would do if he started his brand over from scratch today.  [16:00] Don’t worry about people who unsubscribe to your email list.  [20:20] Scott’s strategy to get his followers to open his emails.  [25:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/741 www.theamazingseller.com/brandcreators www.brandcreators.com

The old way of selling on Amazon has come and gone! What should sellers like you do as we enter a new chapter in ecommerce selling? The truth is, the way forward won’t be easy, but it will be worth it! On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down the situation, explains the big divide between sellers right now, what it takes to build a healthy brand, a special announcement, and so much more. You’ll want to pay extra close attention to this exciting episode!  How selling on Amazon has changed If you’ve been around the TAS community for very long, you know that Scott has sounded the alarm regarding Amazon for a while now. The days of building a quick ecommerce business to turn a profit are in the rearview mirror. Not only do you have to contend with Chinese sellers who are growing in number by the day, but you also have to contend with people inside of Amazon who may be taking a black hat approach toward the competition.  If you are ready to put in the work, Scott has developed a tried and tested system that sellers like you can use to build a robust and healthy brand from day one. Scott doesn’t want to sugar coat his method in any way - you will have challenges and obstacles along the way, but it will be worth it. Learn more about how Amazon has changed and Scott’s way forward by listening to this episode of The Amazing Seller!  Five ways to build a reliable brand Many of you will find Scott’s approach to building a strong and robust brand familiar - that’s because he’s been teaching a version of this approach for some time! Remember the saying, “Why reinvent the wheel?” That applies here too! Here are Scott’s five ways to build a future-proof brand.  Identify a niche market.  Attract external traffic to your home base. Build an email list.  Secure additional revenue streams.  Customer engagement.  While Scott’s approach may not sound revolutionary, it really is because no one is willing to put in the time and effort! Why not stand out from the crowd and take a shot with Scott’s approach? What do you have to lose? Tune in to this episode of The Amazing Seller to hear Scott break down each component and more - you don’t want to miss it!  Brand Creators Academy! It’s time for Scott’s special reveal - Brand Creators Academy! This is Scott’s new project, where he has carved out time for high capacity sellers like you to learn an effective method for building your brand. You don’t have to follow the herd - there is an alternative way to build a brand you can be proud of - the time is now! To learn more about Scott’s new project and how you can get in on the ground floor, make sure to check out the link located in the resources section at the end of this post.  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [6:00] How selling on Amazon has changed.  [12:00] Scott’s solution to the big divide.  [13:40] Identify your niche market.  [15:00] The value of attracting external traffic.  [19:20] How to secure additional revenue streams.  [23:00] Customer service and engagement matters! [25:20] Scott recaps the five steps you can take to build a solid brand.  [28:40] Special Announcement - Brand Creators Academy! [36:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.takeactioneffect.com www.theamazingseller.com/ask Bomb Bomb

Can you imagine what it would be like if you could take a product to market that took off right away? What type of work would have to be done behind the scenes to get that type of result? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Jason, a TAS follower like you. In his conversation with Scott, Jason opens up about how he got started in the ecommerce industry, why he decided to use focus groups, how he built his brand, and so much more. You’ll want to pay close attention to this helpful episode!  Product research matters! Are you sure that the market will respond to your great idea? How do you know that people will buy what you have to offer? Time and time again, Scott has heard from sellers like you who jump in with massive energy and excitement only to crash and burn because the market didn’t want their product. Don’t let that terrible outcome happen to you and your brand! Tune into this episode of The Amazing Seller to hear Scott and Jason discuss the benefit of conducting thorough product research.  Don’t be afraid of making adjustments  Since when did the first idea or version of a product end up being the version that went the distance? Proto-types need to be tinkered with and refined over time to create an end product that the market will be satisfied with. One innovative way that Jason adjusted and refined his planner was by conducting focus groups. Using the feedback from the focus groups, Jason was able to make meaningful adjustments to his product based on real-world feedback from users. To hear more about Jason’s method of using a focus group, make sure to listen to this episode!  Keep them coming back What is the model of your ecommerce business? Do you have plans to expand your brand with multiple products, or are you looking for a reoccurring model? If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get into the content creation game. Scott is convinced that content will keep your buyers coming back to your site and your channels to see what else you have to offer. Are you following any of Scott’s advice when it comes to creating content for your audience?  Identifying bottlenecks How well do you know the state of your business? Are you aware of what it needs to reach the next level of growth? What obstacles and bottlenecks are preventing your business from advancing? Scott wants to help business leaders like you ask the tough questions that get you to look hard at the state of your business. Just getting pumped up with exciting and inspiring stories is not enough to get you where you want to go! Learn from Jason and Scott’s helpful insights by listing to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:50] Jason joins Scott on the podcast to talk about his business.  [11:10] How did Jason end up in the ecommerce industry?  [15:00] The benefit of using focus groups.  [19:00] How Jason’s planner was developed.  [21:30] What is the status of Jason’s business right now?  [27:00] Jason explains how content creation will factor into his brand.  [36:00] How is the traffic on Jason’s site?  [42:00] The biggest bottleneck in Jason’s business.  [46:20] How to connect with Jason and his brand.  [47:40] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/bal2019

Have you started building your home base and delivering content to your target audience? If not, what are you waiting for? It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, explains the value of content creation, and so much more. Make sure you have pen and paper ready for this episode - you are going to need it!  Level up your game!  Do you ever notice that when you get a bunch of young guys together, competition will inevitably ensue? From physical strength to personal goals - we are hardwired to compete and challenge each other. One of the best ways you can leverage this competitive drive is to start interacting with other like-minded business leaders. On this episode, you’ll hear from Scott as he shares a story of observing one of his kids at a sporting event. In the story, Scott noticed how his daughter would play up her game when she is with players who are on her level or higher. Hear more from Scott and find out how to level up your game by listening to this episode of The Amazing Seller! There is only one you What is your superpower? Seriously! Everyone has a unique set of skills that they’ve developed over the years, what are yours? The sooner that you can realize and lean into your unique skills, the better off your business will be. For years, Scott used his ability to chunk things down to find out how to make money selling products online. Fast-forward to today, and Scott is hard at work helping sellers like you chunk things down so you can follow in his footsteps. Learn more about Scott’s take on leveraging your unique abilities by listening to this episode of The Amazing Seller!  Content leads to traffic  When was the last time you found yourself on YouTube watching videos or on your favorite website reading an article? The truth is, content is driving traffic to websites around the clock 24/7. The best way to capture the interest of your audience is to zero in on the type of content that they are drawn to - have you figured out what that is yet? Learn from Scott and his hard-won wisdom of creating the right material for your audience by listening to this episode of The Amazing Seller - you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:20] Scott shares his thought of the week - level up your game.  [8:00] Lee’s Question: What products should I add to my brand first?  [10:00] There is only one you!  [12:30] Consistency is key.  [15:00] Content-focused businesses are the way forward. Attention is currency!  [19:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.takeactioneffect.com www.theamazingseller.com/bal2019 www.brandacceleratorlive.com Scott on Instagram

Do you have a plan figured out for taking your business to the next level of growth? Could you use a helpful jolt of inspiration to get you headed in the right direction? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes a TAS listener like you for a coaching call. In his conversation with Todd, Scott analyzes his business model explains where Todd can make improvements, and a whole lot more. You don’t want to miss a minute of this informative episode with Todd! Making the right connections If you’ve been part of the TAS community for very long, you know that Scott is passionate about live events and getting business leaders to collaborate. What steps have you taken to follow Scott’s advice? Are you planning on attending any live events this year as an investment in your business? Following Scott’s advice, Todd took the leap and bought a ticket for Brand Accelerator Live, but he didn’t stop there - Todd went a step further and started a mastermind! To hear Todd explain when he decided to start a mastermind and more, make sure to tune in to this episode of The Amazing Seller! Beginning with the end in mind Too often, business leaders get so focused on building their fledgling startup that they fail to keep the end goal in mind. Let’s face it; every business leader is going to exit their business one day - the only question is - will it be planned or unplanned? Even at the start of his business, Todd is taking Scott’s lessons to heart, and he’s doing the work to put his business in a good position for a future sale. Wether it’s following Todd’s approach or passing on the business to a family member - you need to have an idea of what you’ll do with your business in the future. Listen to this episode of The Amazing Seller to hear more insights like this!  Are you ready to put in the work?  Scott has heard from a ton of TAS followers like you that the coaching call sessions are extremely valuable. While Scott loves to take the time and dive into the weeds of a business to find what will make it work even better - there is only so much that he can do! It’s like that old saying - you can lead a man to water, but you can’t make him drink. Don’t be content to gather and collect all the great lessons and insights from the best ecommerce business owners if you don’t plan to put in the work. If you are a take action type of person - this episode is for you!  Don’t give up! Remember that old saying - slow and steady wins the race? It’s true! While the naysayers will always be there and get quick rich folks will try to sell you on an easier way - the truth is - it all comes down to hard work and persistence! Facing rejection after rejection should have caused Todd to thrown in the towel, but he kept asking social media influencers to give his product a try and feature it on their channel. Todd’s effort paid off, and he finally got some influencers to give him a shot! The lesson here is simple - it’s only a failure if you give up! Make sure to listen to this episode of The Amazing Seller to hear more from Scott!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] Todd joins Scott on the podcast and gives his Brand Accelerator Live feedback.  [7:10] What led Todd to create a mastermind.  [10:30] Todd shares his background and where his business is today.  [15:00] Scott talks to Todd about selling his business.  [17:00] Expanding the business and building up the private label brand.  [20:20] Todd explains where he is with content creation, Scott breaks it down.  [33:00] Affiliate sales and SEO optimization.  [35:40] Todd talks about his email list and how the engagement process is g

How are you planning for the future? Do you see yourself working in your ecommerce business for the next ten years? What happens after that? As many of you know, earlier in the year, Scott started exploring other investment opportunities which led him to purchase a lakehouse property.  On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Dustin Heiner - the founder of Master Passive Income and the co-founder of the Watch and Learn Podcast. In his conversation with Scott, Dustin helps Scott understand how rental property income works, what it takes to build massive passive income, and more. You don’t want to miss a minute of this fascinating episode with Dustin!  Investments that work for you!  When was the last time you thought about your long-term investments? Have you thrown everything you have into your startup business or are you casting a wide net? Too often, business leaders only think of long-term investment in their business or private stocks, but there are more options out there! In an effort to educate himself and the TAS community, Scott wanted to get the expert advice of Dustin Heiner. Dustin has years of experience building and expanding a vast network of passive income rental properties.  Automatic businesses  If you had $200,000 to invest, where would you start? Would you pour it all into a business startup, or would you find a way to use that lump sum to make passive income over time? Dustin Heiner was fed up watching slow growth and diminishing returns, so he decided to invest in rental properties. Ever since he took the plunge, Duntin has never looked back. He has built himself a comfortable income by renting out houses he mostly bought remotely. What can you learn from Dustin’s approach? Find out by tuning in to this episode of The Amazing Seller!  Expert advice matters Let’s face it; no one loves having to seek the advice of an expert humbly. Entrepreneurs and business leaders are smart and motivated people - if they have a problem, they’ll find the solution. Sometimes going to an expert will feel like a defeat - don’t buy that lie! Seeking out experts to expand your knowledge is the shinning hallmark of a good and competent leader. Who do you need to seek out at this stage of your business? Learn from Scott’s helpful example by listening to his conversation with Dustin on this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [7:30] Dustin Heiner joins Scott on the podcast and talks about his background.  [11:30] How Dustin bought his first property.  [14:50] Making a profit from a rental property.  [21:00] How to start investing in real estate.  [24:45] Scott shares the background story that brought him to buy the lakehouse.  [32:30] Dustin breaks down Scott’s lakehouse business model.  [37:15] Creating automatic businesses.  [45:40] Why real estate is such a great investment.  [49:00] Dustin’s advice for Scott’s approach with his lakehouse.  [1:00:00] Is it a good idea to pay down the mortgage on a rental property?  [1:04:10] Closing thoughts and how to connect with Dustin.  RESOURCES MENTIONED IN THIS EPISODE www.takeactioneffect.com www.masterpassiveincome.com/freecourse

Are you fired up and ready to take on the weekend? What do you have planned? Are you looking forward to working on your business or are you looking for a little bit of a break? Either way, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. You’ll want to pay close attention to this informative and helpful episode!  Be consistent! Do you ever find yourself worried that if you take Scott’s advice and start creating content that it won’t be worth it? What if the traffic and following don’t come, what then? The truth is, there are no guarantees! You are the only factor in building your business that you can control, so don’t let all the other noise knock you off task. Zero in and focus on the one thing you need to do this month to take your business to the next level of growth. To hear more about this topic from Scott, make sure to listen to this episode of The Amazing Seller!  Leveraging a viral video  In the course of building your business and putting content out there for people to engage with, you might be lucky enough to post a viral video or blog. If your blog or video goes viral, what should you do? How can you make the most of that opportunity to fuel the growth of your business? According to Scott, it all comes down to timing and the type of content that goes viral. If you, your product, or your post goes viral, make sure you have a link or a way to route that traffic back to your home base! Don’t let a good opportunity pass you by - hear more from Scott on how to leverage a viral video by listening to this episode!  Getting the right help  If you’ve been part of the TAS community for very long, you know that Scott is passionate about helping sellers like you succeed - he even wrote a book about it! What if your opportunity to learn from Scott and get to the heart of your business’ true potential for growth was just a phone call away? Good news - it is! Scott wants to hear from business owners like you so he can dive in on a coaching call and give you specific tips. You can learn more about this opportunity by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] Scott’s thought of the week; be consistent.  [5:30] Question: What would you do when a video goes viral?  [10:00] How Scott would react to a video of his going viral. [12:00] What Lee did right.  [15:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/733 www.theamazingseller.com/ask Lee’s fishing video

What does it take to build a business from the ground up and then sell that business for a sizeable profit? Is that goal even realistic for ecommerce sellers in today’s marketplace? Here to address these question and a lot more is Scott’s guest, Thomas Smale.  Thomas is the Founder of FE International. He is a serial business entrepreneur and expert. In the early 2000s, he began building and selling small online companies. This turned into a full-time career when he founded FE International in 2010, growing the business with zero funds from the ground up and consistently doubling annual revenue.  In his conversation with Scott, Thomas opens up about how he got started buying and selling domain names, what it takes to build a business that you plan to sell, why business owners need to have external channels, and much more. You’ll want to have pen and paper ready as Thomas shares helpful insights you don’t want to miss!  Where there is a will, there is a way Have you ever tried to do something tough that you never attempted before? How did you push past your fear to try something new? When it comes to embracing change, most people are not ready to make the leap. Entrepreneurs seem to be that crazy bunch that buck the trend and go out on a limb to start something new. If you have a strong enough will to keep you pursuing your dreams - your options are endless! So what are you waiting for? Dig deep and learn from the likes of Thomas Smale - you can hear more of his story by listening to this informative episode of The Amazing Seller!  Don’t get too ahead of yourself! How do you handle stress and challenges? Do you like to attack them head-on, or do you like to sit back and figure out the best approach? Let’s face it; business leaders can quickly find themselves sidetracked when it comes to their business. From lofty goals of selling the business to the day to day responsibilities - it’s critical to stay focused on what really matters. If you want to build a business that you sell, you’ve got to build a business that makes money! Tune into this episode of The Amazing Seller to hear from business selling expert, Thomas Smale; you don’t want to miss it!  Building external channels If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize the value of building external channels for your brand. Time and time again, Scott has been approached by sellers who were making a profit one day and then woke up the next to find that Amazon had shut them down! If you take the time and invest in your business by building external channels like YouTube, Facebook, and others - you’ll future-proof your brand. Discover more helpful tips like this one by listening to this engaging episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott welcomes his guest, Thomas Smale.  [9:15] How did Thomas get started buying and selling domain names?  [15:50] Start something that makes money!  [27:30] It’s all about putting your business in the best position to sell.  [32:00] How important are a business’ external channels to a buyer? [39:40] What does it look like to sell a business for one million dollars?  [44:40] Scott runs through his plan for building a business to sell.  [55:00] What would Thomas do if he were to start a business to sell today?  [58:20] Closing thoughts. RESOURCES MENTIONED IN THIS EPISODE Quiet Light Brokerage FE International

TAS crew, you are in for a real treat for this episode! Continuing his drive to bring sellers like you helpful insights and lessons from the ecommerce world and beyond, Scott welcomed his friend, Greg Mercer from Jungle Scout back to the podcast. In his conversation with Scott, Greg opens up about product listing optimization, how to use data to beat your competition, what it takes to navigate PPC costs, and much more. You don’t want to miss a minute of this powerful episode of The Amazing Seller featuring Greg and Jungle Scout!  Follow the data Have you ever met someone who tried to convince others that they had a sixth sense when it came to business? Did you believe them, or do you feel like they were full of it? On this episode, you’ll hear from business leader and data analyst, Greg Mercer. Greg doesn’t just leave the ins and outs of his business up to guesswork - he follows the data, and so should you! Feelings and intuition and only get you so far; there comes a time when you need to hunker down and follow the direction the data is taking you. To hear more about this vital topic from Scott and Greg, make sure to tune in to this episode of The Amazing Seller!  Tools designed with you in mind Do you have a favorite tool that you like to use each day that makes your job easier? Some professionals love to have an expensive chair to be comfortable at their desk; others invest in a nice car that they have to use as a road warrior. As you advance in your career, the more critical it will be for you to have the right tools that empower you to accomplish your goals. Greg Mercer founded Jungle Scout in 2014 as the solution to finding great products to sell on Amazon. Since launching as the first Amazon product research tool on the market, they have carved their place as the go-to tool for novices and power-sellers alike. Learn more about Jungle Scout by listening to this episode featuring Greg’s story!  Optimizing your product listing  Let’s face it, as an ecommerce seller you need every advantage you can get your hands on to stay in front of your competition. Did you know that something as simple as optimizing your product listing could take your brand to the next level of growth? It’s true! From producing the right product pictures to choosing the best keywords in the title - there are things big and small that you can do right now to up your game! What do you have to lose? Take the time to hear Greg Mercer out and learn what Jungle Scout has to offer - you won’t regret it!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Greg Mercer joins Scott and shares his Brand Accelerator Live impressions.  [8:20] How to compete in a crowded market.  [14:15] Scott and Greg talk about the suite of tools that Jungle Scout offers.  [21:00] How do you navigate PPC costs?  [25:00] The benefit of using keyword research.  [27:10] Tips for optimizing your product listing.  [34:30] Greg talks about split testing a product.  [38:00] Closing thoughts from Greg.  [43:00] Parting words from Scott.    www.theamazingseller.com/js

Do you have critical questions about your business that you’ve been dying to get an answer to? Maybe there is an answer to a question that a fellow TAS follower asks that could unlock your brand’s potential for growth? Good news, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear an extra special version of Ask Scott recorded LIVE at Brand Accelerator Live. You’ll want to pay close attention to all the questions asked and to Scott’s helpful answers - grab pen and paper - you are going to need it!  Start giving it away  Let’s face it; life as a small business owner is not easy. What can sellers like you do to cut through the complexity and zero in on a more productive path? According to Scott, it all comes down to giving roles and responsibilities away. Too often, small business owners get so invested in their business that they fail to build a team and free up their time to focus on other priorities in the business. Scott encourages sellers like you to start thinking of ways you can pass off your responsibilities in your brand to virtual assistants. To hear more about this crucial topic, make sure to listen to this episode of The Amazing Seller!  Why customer service is key What do you do when your product listing has over 400 reviews with a large majority of those reviews being negative? Do you shut everything down and try to start over? Is there any wisdom in reaching out to those buyers to make things work? Scott says that the best ways to put your business in a position for long term growth is to make customer service a high priority. Don’t fall for the temptation to do things the easy way - do the hard thing and go above and beyond - it makes a difference! How do I get more money out of my brand?  As a business leader, the one thing you want to see more of is profit. How can sellers like you up your game and increase your profit margin? Just walk away. Seriously! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a thriving and successful brand. Part of the brand-building process is planning for the end! Tune into this episode of The Amazing Seller as Scott explains how sellers like you can lay the groundwork now to a successful business sale in the future! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:10] Todd’s question: When should I switch from sending traffic to Amazon?  [4:00] Dave’s question: How do I expand my team and free up my time?  [8:00] Ava’s question: What does it take to cut through the overwhelm?  [10:50] Rowan's question: How do I deal with the Chinese tariff challenges? [14:00] Dan’s question: What do I do when I have negative reviews on my listing?  [18:50] Question: How do I make a profit with my brand?  RESOURCES MENTIONED IN THIS EPISODE Hello Bar

How in the world does something go from just a good idea to become a bankable business brand? If you’ve been around the TAS community for very long, you know that Scott is making a shift in his approach to helping business leaders like you build a future-proof brand. On this episode, you’ll hear from Scott as he introduces a coaching call he aired earlier this year. In his conversation with Chris, Scott explains the value of building an email list, how to create content for your audience, how to establish credibility, and much more. You’ll want to pay close attention to this informative and helpful episode of The Amazing Seller!  The value of LIVE events  As an ecommerce business leader, chances are you working hard to save or invest every penny you earn back into your business. While some sellers are wary about putting in the money to attend live events – Scott has gone all in! Not only does Scott attend live events – he hosts them too. From informal meetups and workshops to the very first official Brand Accelerator Live event that he hosted last month – Scott believes that live events can make all the difference. If you are on the fence about attending a live event – this is the episode for you!  Email list building is the future  If you’ve heard it once here at TAS, you’ve heard it a million times – you need to grow your email list. Seriously! There are SO many applications and ways you can leverage your direct connection with your email list audience. So what are you waiting for? If you don’t have an email list – get started! If you do have an email list – make sure you have a plan to keep that list warm and engaged. Too often Scott hears from sellers like you who have built an email list but have failed to utilize it. Find out why email lists are still relevant by listening to this episode of The Amazing Seller! Leverage your knowledge! Do you have specialized knowledge or passion for a niche topic? Is there a way you can leverage your expertise to serve a wider audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Chris can leverage his wife’s skillset to build a brand. Chris’ wife works with children who need speech therapy – Scott then walked Chris through how they could leverage her authority and credibility in this field to the marketplace. To learn more about this process and how you can apply it to your unique skill set – make sure to listen to this episode! Why you need action steps  It’s gut-check time! What are your action steps for the next quarter? How about the next month? Peter Drucker once said, “What gets measured, gets managed.” At the heart of that quote is the point that if you fail to give attention and focus to something you need to change - chances are not suitable for that change to take place. So what are you waiting for? Get out there and take action; your business depends on it! To get some helpful action steps and more insights, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Revisiting a coaching call session.  [6:10] Chris shares his perspective and why he decided to meet Scott.  [10:10] What does Chris’ wife’s career look like?  [14:20] Tips for creating engaging video content.  [20:30] Planning out content creation. [28:50] Why you need to focus on building an email list.  [32:30] How to get your audience to self-identify.  [35:50] Establishing credibility.  [39:40] Scott gives Chris some helpful action steps.  [49:00] What it would look like to take Chris’ brand to the next level.  [53:50] How using a Facebook pixel works.  [59:20] Scott and Chris wrap up

Is your ecommerce business headed in the right direction? What have you done lately to invest in your personal and professional growth? On this episode of The Amazing Seller, you'll hear from Scott as he provides a sneak peek at the audiobook intro of his book, "The Take Action Effect." In his special episode, you'll learn why money is always the answer, what it takes to get unstuck, how to stay focused on what really matters, and much more. You'll want to have pen and paper ready for this fascinating episode!  Isn't money the point?  What is the big idea that keeps you getting out of bed in the morning? Why do you keep working so hard each and every day? Are you trying to reach a certain financial goal? Take it from someone who has been there; it's not about the money! Scott was putting in the time working with his father in construction bringing in the money, but at what cost? While the money was good, the time away from his family was putting a bitter spin on the who situation for Scott. At the end of the day, you have to decide what is it that will keep you going - often that answer isn't money. Learn more about his critical topic by listening to this episode of The Amazing Seller!  Getting unstuck Do you ever feel like you are stuck in your career? You've put in the hours, and you've mastered your craft, but you don't have anywhere else to go - you hit your ceiling. How do you go from stuck to unstuck? Do you keep trying and wait for something to budge? Take a step back and look at how far you come! Did it take hard work and overcoming challenges to get where you are today? Of course, it did! The future is no exception - you will need to work hard and dig deep if you want to continue to experience sustained success. Get more helpful insights from Scott by listening to this episode of The Amazing Seller - you don't want to miss it!  What the Take Action Effect is all about.  What is with all of Scott's special attention and focused energy on "The Take Action Effect?" Can it really have the impact that Scott is hoping that it will have? According to Scott, the project is all about getting the word out. Years and years ago, when Scott was in the thick of the struggle to get his business off of the ground - it was this message of delivering value and taking action that kept Scott going. What Scott teaches isn't just some theory that he hopes will work - he's seen it work in action! Take Scott's lessons and put them to the test, what are you waiting for? OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:35] The audio introduction to, “The Take Action Effect.”  [10:00] Is money really the answer?  [12:00] You have the ability to get unstuck.  [15:40] The grass isn’t always greener on the other side.  [18:00] What is the Take Action Effect?  [21:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.takeactioneffect.com

If you want to be a successful business leader, you need to know how to overcome both professional and personal challenges that come your way. Learning the skill set to problem solve and improvise is key to the effectiveness of any business leader. On this episode of The Amazing Seller, you’ll hear from Scott as he provides some helpful takeaways from Brand Accelerator Live, what he learned about himself over the last year, the value of mapping your growth, and much more! Have pen and paper ready; you don’t want to miss a minute of this fascinating episode!  Overcoming doubts Don’t you hate it when you start doubting yourself and your abilities to build an ecommerce business? Even some of the most successful business leaders still struggle with reoccurring thoughts of doubt and insecurity. From the early days of planning his book and Brand Accelerator Live, Scott experiences an intense amount of doubt creeping in. Instead of letting that doubt and insecurity about the book and the event fester, Scott took a positive step in the right direction and got an outside perspective. Once he connected with his book coach and his TAS team - Scott was back on the right track. What can you learn from Scott’s story? Tune into this episode of The Amazing Seller to hear more!  Map your growth!  When was the last time you stopped and took a moment to appreciate how far you’ve come? Let’s face it; most people are terrible at marking positive moments of growth. We are far more likely to point out our failure and setbacks than we are to celebrate small wins we’ve made along the way. If you want to have a healthy mindset and a positive outlook in life and business, you need to start mapping your growth. Why not grab a notebook or a calendar and start jotting down the positive steps you’ve made? Before you know it, that notebook will be filled with notes of inspiration!  Leverage your skill sets Do you ever find yourself wondering if all this ecommerce brand building will really be worth it? What if you pour all this time and energy into your business and it fails? At the end of the day, no matter how hard you fall - you can learn from it. Scott’s life isn’t filled with perfect steps and zero setbacks - at times, it has been a real struggle. One of the things that sets Scott apart from most business leaders is his commitment to keep learning and leveraging his skills. You’ll often hear Scott say that he can use and adapt almost any of his skills he has picked up along the way. Make sure to listen to this episode of The Amazing Seller to hear more helpful lessons from Scott! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:45] A personal story from Scott about overcoming self-doubts.  [9:45] Make sure to map your growth!  [13:00] Why Scott was so happy to sign copies of his book.  [16:00] Know your story and leverage your skill set.  [19:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/728 www.takeactioneffect.com

Did you catch Monday's exciting news? Scott's a published author now! As you can imagine, Scott was thrilled at the response to his announcement at Brand Accelerator Live and from TAS followers who sent a message of support following Monday's announcement. On this episode of The Amazing Seller, you'll hear from Scott and Chris as they dive into the behind the scenes process and inspiration for Project Take Action Effect. You'll want to pay close attention to this one - Scott and Chris drop some helpful insights that you don't want to miss!  Why write a book?  With all of the options to reach a following out there, why did Scott decide to publish a book? This might come as a shock to you but - authors don't make very much money from writing a book! Scott didn't write a book to get more money - he wrote his book to make a connection with leaders like you. If you haven't yet - make sure to grab your copy of "The Take Action Effect" - you can find the link to order your copy in the resources section at the end of this post.  The end goal  If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you take your business to the next level of growth. While much of Scott's insights and lessons revolve around how to improve your ecommerce business - lately he's been focusing on the bigger picture. Don't let yourself get so caught up in the next tip or hack - take some time to zoom out for a minute! You can learn more from Scott and what he's trying to accomplish with his new book by tuning into this episode of The Amazing Seller!  Helping others get "Unstuck"  Let's face it - no one likes to get stuck anywhere. You get stuck at work; you get stuck in traffic, rarely do you get stuck doing something fun. What if you could go from stuck in your business and life to unstuck? What would that mean for you and your family? Scott's passion in this next phase of his career is to help leaders like you get unstuck. Drawing on his own experience of successes and setbacks - Scott encourages you to learn the lessons he had to learn the hard way.  Don't be afraid to ask for help!  Let's face it - business leaders are often a stubborn bunch. How do you get someone so focused on building something from the ground up to reach out and ask for help when they need it? Scott came to the point where he wanted to expand his message and get his unique perspective out to a broader audience. Then the doubt started to creep in. He was so sold on this idea to write a book to help others that he decided to do the hard thing and reach out to a book editor who could help him reach his goal. Learn more about Scott's book writing process and more by listening to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:45] Why did Scott write his book?  [7:40] It’s not about the money, it’s about making a connection.  [10:45] Are you working on your business or in your business?  [17:15] Why Scott chose to work with a book coach.  [22:00] Helping people get “Unstuck.”  [33:00] The take action moments that took Scott this far.  [44:20] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.takeactioneffect.com www.ecombizbook.com

This is it - the moment that Scott has been building up to for the last year. He's been tirelessly working to put a project into the world that is consistent with who he is and what he wants to accomplish. On this episode of The Amazing Seller, you'll hear from Scott as he gives a background story for context, explains how his story has impacted the lives of others, and of course - the big reveal! You'll want to pay extra close attention to this exciting and special episode coming to you on the heels of Brand Accelerator Live!  Setting the stage  If you've been part of the TAS community for very long, you know that Scott has quite the compelling story. From his days working construction with his father to his early days selling on Ebay - Scott's story has been anything but boring. Through all of Scott's successes and challenges - one thing stood out from all the rest - family. Scott's family was the motivator that got him into and then later out of the construction business. He wanted to provide for his family, and he wanted to spend time with his family - these two things are at odds with each other - right? Wrong! Scott soon created a path that would allow him to spend time with his family and provide a comfortable life for them at the same time.  Growing in confidence While Scott knew he was a competent construction worker - he realized that he did not want to spend 60 hours or more at the job site each week. Scott's skill set he built while working with his father was the key to give Scott the confidence he needed to go out on a limb and try something new. Something new started as a photography business that Scott created with his wife, Lisa. The company grew for a while and then Scott discovered new opportunities to make an income that would provide for his family - ecommerce.  The Amazon Guy As many of you know - Scott learned the ins and outs of the ecommerce world over several years of retail arbitrage and selling on Amazon and Ebay. Before long, Scott decided to take the insights and lessons he learned from his own experience and offer them to the rest of the ecommerce industry. After several years of The Amazing Seller podcast, Scott became known as "The Amazon Guy." While Scott is proud of the work he's done with TAS - he started to kind of chafe against getting pegged as "The Amazon Guy." He knew that his story had so much more potential to impact people beyond the scope of the ecommerce industry.  The next chapter  All of the backstory and building has come to this - the big reveal! Listening to the audio, you really get the sense that Scott is BEYOND excited to share this news and the next chapter with the TAS community.  Scott is now an AUTHOR! He is happy to announce the launch of his new book, "The Take Action Effect: Proven Steps to Build a Future-Proof Business & Create Your Ultimate Freedom."  In this book, Scott shows you how to discover the path to freedom. You'll learn how to break through the limitations of your job, read the stories of people like you who have gotten themselves unstuck, and discover the action plan that will bring you the freedom and flexibility you've been looking for. You can learn more about Scott's book and how to grab your copy by visiting the link in the resources section at the end of this post.  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:50] A backstory from Scott about opportunity, loss, and taking action. [18:00] Building a business from the ground up.  [20:20] Confidence is power!  [25:00] Bad news and copyright challenges.  [30:00] Learning through failure.  [35:30] Scott’s big reveal!  [39:00] Scott’s editor, Branan joins him on stage. 

Are you fired up and ready to take your ecommerce business to the next level of growth? What areas do you need to focus on to accelerate growth in your business? If you need a little push to get the momentum going - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower, the value of testing things as you go, and much more. You’ll want to have pen and paper for this informative episode!  Connect with people!  Do you have a group of people that you love to connect with? When was the last time you spent meaningful time with the people who matter most in your life? Too often, business leaders can get so focused on their business that they fail to develop and strengthen their relationships. Don’t let that happen to you! Remember that the best asset you have is your ability to connect with other people - hone that skill. To learn more about the value of connecting with people, make sure to listen to this episode of The Amazing Seller!  Test as you go  How do you know that a certain strategy or method will work in your business? You can learn from the experience of other business leaders who have gone before you or you can learn and test as you go. Some leaders like to soak up as much wisdom from other leaders as they can, and others just want to go the personal experience route. Scott encourages a healthy hybrid of both methods - learn from others and learn by taking risks. Hear Scott expand on this topic and more by tuning in to this episode of The Amazing Seller!  Keep delivering value Let’s face it - no one likes to feel like someone pulled the wool over their eyes. One of the worst feelings you can get is when you realize that someone just sees you as a means to their end. Don’t treat your followers like that! Scott teaches TAS followers to focus on delivering value and establishing a personal connection with your customers. If you show that you care about people and you want to make a positive impact - people will notice! What are you waiting for? Put in the work and watch your business thrive! Hear more helpful insights like this one from Scott by listening to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Why your feedback matters and Scott’s thought of the week.  [7:45] Question: How should I launch to my email list I’ve built?  [13:00] Make sure to test things as you go!  [17:20] Scott’s answer to Chris’ question.  [22:00] Don’t let your foot off of the gas - keep delivering value!  [24:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/story

What would it mean for your ecommerce business if you received a clear blueprint that explains how to set up a sustainable brand? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on Brand Accelerator Live, goes over the PACE method, helpful questions you can ask yourself, and much more. Don’t leave your brand-building efforts up to guesswork - learn from someone who had been there before! Tune into this episode as Scott shares some helpful information that you don’t want to miss!  Asking the right questions Did you know that one of the best ways to get to the heart of a situation is to ask questions? Any good councillor or investigator knows that asking questions is a valuable tool. Have you honed your question asking abilities? If you want to keep a close tab on your business - get in the habit of asking yourself tough questions. Why not set a time each quarter or year where you take a deep dive into your business, asking tough questions in the process? Make sure to catch this episode of The Amazing Seller as Scott gives several helpful questions you can address in your business!  PACE recap What is the story behind the PACE method? Why is Scott so convinced that this method works so well? The PACE method isn’t just theory - it’s a method that Scott developed and utilized in a brand he built from the ground up. Here is a brief recap of what PACE stands for:  P - Preparation and Foundation A - Attention in your market C - Cultivation to connect with your market E - Expansion to grow and scale your business You can catch Scott expand on each stage of PACE and provide questions specific to each stage by tuning into this episode of The Amazing Seller. You don’t want to miss it!  Brand Accelerator Live If you’ve been around the TAS community for very long, you know that Scott is pumped up about Brand Accelerator Live! He has poured a lot of time and energy into Brand Accelerator Live, and he wants to give everyone an opportunity to learn from the high-quality content that is shared there. You can check out the resources section at the end of this post to learn more about Brand Accelerator Live, future events, and how to get recorded sessions. As always - don’t forget to drop Scott a line and leave a review for the show wherever you listen to your podcasts!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] The preparation and foundation stage.  [7:00] How to grab your target audience’s attention.  [9:45] Cultivating your relationship with your audience.  [12:00] Expanding your brand.  [15:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.BALtickets.com www.brandacceleratorlive.com www.ecombizbook.com www.theamazingseller.com/pace www.theamazingseller.com/boost

What would you pay to get in the room to learn from an email copywriting expert? What are brand building tips and insights from successful leaders worth to you? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Mike Kim. In his conversation with Scott, Mike talks about the different “Seasons” of business, what it takes to make a splash, how to succeed at writing email copy, and much more. Have pen and paper ready - you don’t want to miss a minute of this powerful episode featuring Mike Kim!  What “Season” are you in?  If you had to describe the stage of growth your business is currently in using the four seasons of the year - how would you describe it? Are you in the throws of spring where everything is growing and blossoming or are you in the winter season where it’s time to slow down and plan for the long haul? According to Mike Kim, businesses go through cyclical periods of ebbs and flows. Tune into this episode of The Amazing Seller to hear Mike and Scott discuss the seasons their businesses are in and how sellers like you can do the same!  How to make a splash! As a business leader, you want your brand to make a splash every day, right? Wrong! If you are making a splash in your industry every day - you are going at an unsustainable rate. In order to have a healthy business model, you need to think strategically - play smarter, not harder! Mike Kim stresses the value of carving up your year into three, four-month segments. Dividing up your year into three segments allows you ample time to craft, build-up to, and deliver a compelling splash for your audience. To hear more from Mike on what it takes to make a successful splash in your industry, make sure to listen to this episode of The Amazing Seller!  Why your email list is your best tool  Did you know that your email list the best weapon in your business arsenal? It’s true! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build up a robust email list. Scott is not the only voice out there highlighting the value of an email list - Mike Kim is a huge advocate too. According to Mike, you could take away all of his social media channels and his website, but if he still has his email list - he’ll be in business. Can you imagine saying the same for your business? Learn more about building an email list and writing compelling email copy by Mike Kim on this episode!  Stand up for yourself! Let’s face it - the business world is not for the faint of heart. You need to have thick skin and a ton of common sense if you have any hope for long-term success in the ecommerce industry. Too often, business leaders are too shy about promoting their brand and making a big deal about what they have to offer. Then there is the other side of the coin where business leaders get too confident and cocky - that approach turns buyers away. What is the best approach? Listen to this episode of The Amazing Seller as Scott and Mike Kim discuss the topic of publicity and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:30] Mike Kim joins Scott on the podcast.  [7:00] The different “Seasons” in business.  [9:45] Mike talks about making a “Splash.”  [20:15] Why you should become an expert at writing email copy.  [28:00] Crafting the right subject line.  [39:00] Publicity shouldn’t be a bad word.  [46:30] How to connect with Mike.  [54:40] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.BALtickets.com

Are you fired up and ready to attack the weekend? What are your plans to move your ecommerce business forward? Have you identified areas that need your attention? If you need a little push to get things going - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares an update about Brand Accelerator Live, answers a question from a TAS follower like you, and much more. Make sure to pay attention - Scott covers some helpful information that you don’t want to miss!  Do you have a Facebook page set up?  If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you grow your following. One of the best ways to grow your following is to create a Facebook page for your brand. Too often, sellers get really excited and set up a Facebook group, but they don’t take the extra step to set up a Facebook page. You need a Facebook page because that tool allows you to run ads to grow your following. Learn more about the value of creating a Facebook page by tuning into this episode of The Amazing Seller!  Don’t forget to follow up!  Did you know that you could be leaving money on the table when it comes to your ecommerce business? It’s true! You might be surprised at the number of ecommerce business leaders who fail to take the time to follow up with people. Remember what Scott always says - customer service is critical! If you want your email list to grow, you’ve got to do everything you can to give people opportunities to join your contest or giveaway. Just because they didn’t sign up for the first round of giveaways doesn’t mean they aren’t interested! What do you have to lose? Create a follow-up method and see what happens!  People connect with people, not brands When was the last time you felt like a brand really cared about you? If you are like most people, the answer to that question is, never! Do you think that your brand will be any different? If you want to create a following that will fuel the growth of your brand, you’ve got to be willing to engage people on a human level! If you ask a question to your email list - don’t give them canned responses - reply like a human. Little tips like this one can make all the difference. If you are ready to put in the work - listen to this episode to learn more from Scott! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [7:00] Question: What do I post in my FB group to get them on my email list?  [10:45] Why you need a Facebook page for your brand.  [14:15] Don’t forget to follow up!  [16:20] How to keep the conversation going.  [21:15] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/story www.BALtickets.com www.theamazingseller.com/boost www.theamazingseller.com/buildlist

As you build your ecommerce business, should you focus on the brand, an email list, content, or a mix of all three? Have you figured out your strategy for long-term growth yet? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a hybrid model that can help sellers like you take your business to the next level of growth. If this model sounds familiar, that’s the point! Scott has been sharing a version of the hybrid model for a while now. A helpful place to start understanding this model with real-world examples is TAS episode #717 - you can find the link in the resources section at the end of this post.  Content is KING When was the last time you went to Google to find an answer to a question or to get more information on a topic? If you are anything like the average American, chances are you’ve searched Google recently. How about YouTube? The truth is, we are living in an information age where people have resources available at the stroke of a keyboard. Don’t you want your brand to be counted in the number of places people go to get information and solve their problems? If you take the time to create relevant content around your niche market - you’ll find people will come from all corners of the internet to your brand. You can learn more about how content brings in traffic and much more from Scott by listening to this episode of The Amazing Seller!  Content leads to income As a small business leader, you want to do everything you can to get the word out about your brand and, if possible, make a profit in the process. What if you could kill two birds with one stone? As you’ve heard Scott repeat time and time again - content leads to traffic which leads to income! A great way to get your business off of the ground and running is to create content, attract traffic, and then monetize your blog. Using this approach, you can validate your product idea without having to spend all the money beforehand! Make sure to tune in to this episode of The Amazing Seller as Scott expands on this topic and much more - you don’t want to miss it!  Email is NOT dead  With the rise of Twitter, Facebook, Instagram, and others - the time for email and email marketing is long since dead, right? Wrong! Too many business leaders are convinced that email marketing has gone the way of the dinosaurs - that couldn’t be further from the truth. According to Scott, email engagement - when done right is actually on the rise and one of the best methods sellers like you can use to grow your business. Think about it - when was the last time you checked your email? If you are like most people - the answer is around the start of your day. Why not put in the time and energy to craft a compelling message that your followers will see in their email inbox? What do you have to lose? Listen to this episode of The Amazing Seller to hear Scott explain the value of building an email list and much more!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Recapping episode 717.  [9:50] Content is where it’s at!  [12:00] Why you need to know your market inside and out.  [15:00] Keep the content coming - it brings traffic which can bring in money.  [21:30] Scott shares some content creation ideas.  [27:20] The value of email list building.  [30:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.BALtickets.com www.theamazingseller.com/story www.theamazingseller.com/717

Have you ever had a moment of clarity in your life where everything that seemed important suddenly loses its value and your mindset shifts? How did that moment affect you personally and professionally? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a personal story, gives an update on what to expect at Brand Accelerator Live, explains why email is not dead, the value of knowing your “Why,” and much more. Pay attention - this is an episode you don’t want to miss!  The day everything came into focus  When life doesn’t go as you planned, you have two options - resist it or adapt. Are you part of the resist crowd or are you part of the adapt crowd? Scott had built a career working construction with his dad and saw that as his future until life threw him and his family a curve ball. One day, coming home from work - Scott was greeted with the news that his mother had passed away. As you can imagine this news - was quite a shock and impacted the whole family. Scott decided from that moment that his life would be different - he was going to adapt to the challenges that life threw his way.  Sharing your story  If Scott’s story about the death of his mother pulled at your heartstrings - you aren’t alone! Scott as bold enough to share that story with his email list and it made a huge connection with his followers. For those who believe that email engagment is no longer effective - it’s likeky because they aren’t doing it right. You can’t just fire off an email and hope it connects - you need to put your personality - your heart and soul into the emails you are sending. To hear more about the power of using email to connect with your followers - make sure to listen to this powerful epsiode of The Amazing Seller!  Brand Accelerator Live  Are you ready for a fantastic time at Brand Accelerator Live? You have heard the hype and the hints that Scott has been sharing for months now - this is the month and the day is quickly approaching! If all goes as planned - this event in September is just the start. Scott will be unveiling new areas and projects that he has been working on that will take the TAS experience in a new direction. Tune into this episode of The Amazing Seller to hear from Scott and catch a bit of his enthusiasm - if you haven’t purchased a ticket yet - click the link in the resources section! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:20] Why Brand Accelerator Live is going to ROCK.  [6:00] Scott’s moment of clarity.  [12:00] Your brand can help people find a solution and enjoy their life.  [16:20] What was the turning point in your life?  [19:00] Know your “Why!”  [21:20] Email stories can be powerful.  [24:10] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE Brand Accelerator Live Death Wish Coffee Bulletproof Coffee www.theamazingseller.com/buildlist www.BALTickets.com

Where are you on your journey to build your ecommerce business? Are you just getting started, or have you been at it for a while? Wherever you are at on your journey, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Scott also gives a special shout out to a TAS follower who took the time to leave an Itunes review for the podcast. Have pen and paper ready - you don’t want to miss a minute of this helpful episode!  Give value before you make an ask!  Have you ever been in a scenario or a relationship where someone continuously asked you for something without offering anything in return? Let’s face it, no one likes to be taken advantage of - but it can feel that way when someone asks something of you without providing value in return. Don’t let that happen to you and your business! Scott encourages sellers like you to get into the habit of delivering value way before you ever make an ask of your customers. To hear more from Scott about this critical topic, make sure to tune in to this episode of The Amazing Seller!  Let your list get to know you Are you nervous about stepping in front of the camera or even putting your name on an email you send out to your list? If that sounds like you, you aren’t alone! While you might be tempted to keep your identity anonymous - the truth is - people don’t connect with a brand, they connect with a person! If you want your ecommerce business to build a following, you’ve got to either let your personality shine through or connect with someone like a spokesperson who can make that connection for you. Get Scott’s full take on building your brand with your personality front and center by listening to this episode of The Amazing Seller!  Join the community If you’ve just joined the TAS community, welcome! If you’ve been part of the community for some time now - Scott wants to extend to you his sincerest gratitude. This community is more than a podcast and more than a resource; it’s about helping men and women like you take control of their future by building a brand. In the resources section at the end of this post, you’ll find links to share your story, ask Scott a question, and more. Please reach out with your questions and share your story - this place was created with you in mind!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:20] Scott’s thought of the week - give value before you ask. [11:25] Question: Can and Should I Send Emails to My List Anonymously? [14:00] Let people get to know you!  [18:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/buildlist www.theamazingseller.com/story www.theamazingseller.com/ask John Lee Dumas

Do you think your business is in good shape to handle whatever challenges come your way? Don’t be so quick to say, yes - there are likely key steps you are missing! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Robert Wright. In his conversation with Scott, Robert explains how he got his start as a lawyer, what it takes to protect your ecommerce business, why he’s excited to participate in Brand Accelerator Live and much more. Have pen and paper ready - you don’t want to miss a minute of this informative episode featuring Robert!  Protect yourself If you received a notice in the mail that you were violating the copyright of another person’s business, would you know how to respond? Better yet - would your business be protected if they decided to sue you for all you are worth? Chances are the answer to that question is no. Thankfully, there are amazing leaders like Robert Wright, who have put together easy to use solutions that sellers like you can use. The first step Robert stresses are to make sure you have a solid wall between you and your business - you can do this with an LLC. Don’t assume everything is fine if you’ve filed all the right paperwork though! You can learn more about this process from Robert by listening to this episode of The Amazing Seller! Bulletproof your brand Beyond preparing an LLC for your business - you also need to make sure you register your brand name as a trademark. Too often, business leaders will look up a domain name or file their LLC and think everything is good to go - don’t let that happen to you! Do you have your brand name registered as a trademark? If not - you need to make that your action step ASAP. If you are ready to dive deeper into the topic of trademarks and bulletproofing your brand - tune into this episode of The Amazing Seller to learn more from Robert’s expert perspective! Weaponize your work  If you buy it, you own it, right? Not so fast! Don’t assume that just because you hired someone to take pictures of your product that you own the copywrite to that work. If you want to set up your brand for longterm success, you’ve got to be willing to weaponize your work. If you are dealing with freelancers, you need to have a “Work for hire” agreement. Don’t open your business up to unnecessary risk - heed Robert’s advice! Listen to this episode of The Amazing Seller as Robert expands on this topic and much more in his conversation with Scott.  Safeguard your sales Are your sales safeguarded? How do you know? If you don’t have a plan to safeguard your sales - you are opening yourself up to way too much risk! Do not assume that all of your bases are covered - one of the worst things you can do according to Robert is to set your plan in place and forget about it. If you want to succeed as a business leader - you need to make sure that you are regularly coming back to your strategy and re-evaluating it. Hear more about safeguarding your sales and other helpful insights from Robert by listening to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] Scott welcomes his guest, Robert Wright.  [8:00] What led Robert to his career as a lawyer?  [18:20] Business is WAR.  [20:00] Why you need to create a wall between you and your business.  [26:20] It’s not too late to course correct!  [29:20] Making your business bulletproof.  [44:00] If you buy it, you own it, right?  [50:00] What it takes to safeguard your sales.  [55:00] Closing thoughts and how to connect with Robert.  [57:20] Final thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE

What can sellers like you do right now to make your business a valuable asset that will attract sellers when the time comes? Imagine what it would be like walk away from your business with the cash you need to pursue your next project? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back his guest, Joe Valley from Quiet Light Brokerage. In his conversation with Scott, Joe opens up about what buyers look for in a business they want to buy, how to put your business in the best position to sell, what type of ecommerce businesses sell, and much more. You’ll need pen and paper for this helpful episode!  What factor does size play?  Only big-name businesses like NBC or Comcast get sold and purchased by investors, right? Wrong! It’s not about the size of the business; it all comes down to the value of the business. Joe Valley says that most business leaders don’t know the value of their business. Do you know the value of your business? If you want to one-day exit your business, you’ve got to have a good idea of how much your business is worth. To hear more about selling your business in the future, make sure to listen to this episode of The Amazing Seller!  How to best position your business  Let’s get down to brass tacks, what is it that attracts sellers to a business? What can ecommerce business owners like you do right now to make your business attractive to future buyers? According to Joe Valley - the primary aspect that most sellers miss is accounting. Too many ecommerce business owners don’t keep a good handle on their numbers and a clear accounting of their assets. Don’t let that happen to you! Make sure you keep clear and detailed records, so your business is operating above board. Learn more about the factors that buyers are looking for by listening to this episode of The Amazing Seller!  Content sites are popular! You can probably imagine which businesses are popular and attractive to investors. These are the businesses that are virtually turn-key operations where you don’t need much knowledge to keep the money coming in. To Scott’s surprise, Joe reported that content sites like the ones Scott encourages sellers like you to build are extremely popular right now. If you can reach a niche audience and get them to keep coming back to your site - you’ve just displayed market validation. You can go even deeper with this topic by listening to Scott’s fascinating conversation with Joe Valley on this episode of The Amazing Seller.  Be ready for risk Let’s face it - selling a business and buying a business isn’t for the faint of heart. The buying and selling process is a tough one to navigate - that’s why there are great organizations like Quiet Light Brokerage who are ready to help buyers and sellers like you. One thing that you need to be ready for is risk. If you hate risk and avoid it at all costs - you’ll need to change your mindset. Joe has buyer and seller horror stories, but thankfully, they are few and far between. To hear more about addressing risk and what the buying and selling process looks like - make sure to listen to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [7:00] What size should your business be before you think about selling it?  [12:45] Joe talks about what sellers are looking for.  [18:00] How do you factor in adbacks and come up with a multiple?  [22:30] Building relationships with buyers and sellers.  [25:20] The danger of buying a business that is too young or too small.  [33:00] Are content sites profitable and worth the investment?  [37:00] Closing thoughts from Joe and how to connect.  [39:00] Final thoughts from Scott. 

It's that time of the week again! Get your weekly dose of energy and passion as Scott takes on questions from followers like you. It's time for another session of Ask Scott here on The Amazing Seller! On this episode, you'll hear from Scott as he gives a Brand Accelerator Live update, shares a Big Announcement, goes over his thought of the week, and so much more. You'll want to pay attention to this episode - have pen and paper ready!  Big Announcement If you 'vee been around the TAS community for very long, you know that Scott is passionate about helping sellers like you learn from the best strategies and leaders. Delivering on his promise to make Brand Accelerator Live a worthwhile event, Scott is happy to announce that business coach and personal friend Jamie Masters will be joining the stage for Brand Accelerator Live in September! Jamie will bring her signature insights and unique perspective that will help sellers like you take your brand to the next level of growth. To hear more about this exciting development, make sure to tune in to this episode of The Amazing Seller!  Trust your gut As a business leader, you are likely consuming all the leadership and business books that you can get your hands on. If you are really fortunate - you also have taken the opportunity to attend events like Brand Accelerator Live! As good as books and live events are - they are no replacement for your gut instinct. Too often, business leaders forge ahead ignoring their gut feeling to go in a different direction. Don't let that happen to you and your business! Learn to listen to and recognize your gut feelings and weight them with solid advice from leaders you trust. Make sure to listen to this episode of The Amazing Seller to hear from Scott about trusting your gut.  How to reduce abandoned carts Have you ever wondered what it would take to convert abandoned carts to product sales? Is there some magic formula that only high-level brands know about? No! With some simple steps - you can put your brand on track to turning abandoned carts into sales! According to Scott, there are a few things you can do to boost buyers confidence in your checkout process.  Send email follow-ups to your abandon carts.  List your phone number on the checkout page.  Feature testimonies from your customers.  Get legitimate badges that showcase your credibility and safety.  You can hear Scott launch into his full breakdown, describing what it will take to get prospective buyers to follow through and purchase by listening to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Big Brand Accelerator Live Announcement!  [7:45] Scott’s thought of the week. Trust your gut.  [10:40] Question: How do I convert abandoned carts into sales?  [14:00] How to establish credibility and reduce abandoned carts.  [16:50] Email follow-ups work!  [19:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.BALtickets.com www.theamazingseller.com/ask www.theamazingseller.com/buildlist

Wouldn't it be nice to have a private coaching and strategy session with a seasoned business leader like Scott? What would you ask him to take a look at in your business? On this episode of The Amazing Seller, you'll hear from Scott as he welcomes his guest, Dawn. In her conversation with Scott, Dawn opens up about how she got started as an ecommerce seller, why she decided to participate in the 5-Minute Pitch, challenges she has had in her business, and much more. You'll want to pay close attention to this episode of The Amazing Seller!  Cat in the box  What in the world is "Cat In The Box?" It's quite the innovative brand created and run by entrepreneur, Dawn La Fontaine. Dawn aims to capitalize on the $1B pet industry by creating gorgeous cat accommodations that create a safe place for the pets, while also getting rid of the less appealing shipping boxes lying around the house. As you can see - Dawn followed Scott's method of niching down and finding a specific target market to engage. What can you learn from Dawn's story? Tune into this episode of The Amazing Seller to find out more!  Creating a great product How do you take something that sounds like a great idea and actually bring it to the marketplace? Spoiler alert: It's not an easy task! From finding the right manufacturer to making sure the margins are just right so you can make a profit - manufacturing can be the hardest part for many ecommerce sellers. Dawn caught a huge break when she found a local manufacturer who would make her product at a reasonable cost. To hear more about how Dawn's manufacturing experience went and what she learned from it - listen to this episode of The Amazing Seller!  Using social media  How important are social media channels to the growth of your business? Have you been leaning heavily on your social media channels, or are you just starting to consider how to use them to promote your brand? By posting a video of a cat in a box - Dawn was able to engage over 900 people on Pinterest! In their conversation, Scott encouraged Dawn to forgo linking to her product and instead focus on getting people engaged with the content she has to offer. Hear how Dawn responded to that suggestion from Scott and much more by listening to this episode of The Amazing Seller!  Room to improve How do you handle criticism or constructive feedback? Do you lean into advice you get or are you so focused on doing things your own way that you aren't willing to change? If you want to succeed as an ecommerce seller and a brand-building - you need to be willing to course-correct and heed the advice of others. You don't want to listen to everyone's advice - make sure you have a few trusted voices in your corner that you can turn to when things get challenging. Listen to this episode of The Amazing Seller as Dawn serves as a great example of a seller who is ready and willing to learn from an expert! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:20] Dawn from Cat in the Box joins Scott on the podcast.  [4:45] Dawn talks about her background and how she got started in ecommerce.  [9:10] Where did the idea for Cat In The Box come from?  [15:20] Validating content ideas and coming up with new ones.  [18:30] How did Dawn go about creating her product?  [24:50] Scott gives some feedback on Dawn’s business and marketing efforts.  [37:40] Breaking down traffic and leveraging channels like Pinterest.  [47:45] Dawn and Scott talk about product sales.  [50:15] Dawn shares how much the Five Minute Pitch experience impacted her.  [57:50] Advice for sellers just starting out.  [1:00:30] Closing thoughts from Scott.  RESOURCES MENTI

What does it take to create compelling content that keeps people coming back to your site? Can you imagine how consistent traffic to your site would impact your business? Good News! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Toni Anderson. In her conversation with Scott, Toni opens up about how she got started in ecommerce, what led her to focus on developing a blog, how she kept up with content creation, plans for the future, and much more! Have pen and paper ready - you don’t want to miss a minute of this fascinating episode featuring Toni’s story!  Getting started on Ebay If you’ve been around the TAS community for very long, you know that Scott got his ecommerce start on Ebay in the early 2000s. Come to find out, back in the day - Toni Anderson also got her ecommerce start selling on Ebay. As they reminisced about selling on Ebay - Scott and Toni realize how that early experience really impacted their growth as entrepreneurs and brand builders. To hear more about the lessons Scott and Toni learned from selling on Ebay, make sure to tune in to this episode of The Amazing Seller!  Find your niche! Have you found your brand’s niche yet? Don’t get stuck spreading yourself too thin and never specializing in any specific market. Chances are if you think you’ve niched down far enough - you still have some room to go! You’ve likely heard Scott talk about finding your niche time and time again - this time he’s got back up! Toni is also convinced that niching down is the best approach for ecommerce sellers and bloggers. Make sure to hear the full conversation between Scott and Tomi by listening to this episode of The Amazing Seller!  Create at a sustainable pace Writing for a blog is a little different these days; then it was several years ago. Gone are the days where you need to push out a new piece of content every day - now the name of the game is quality over quantity. This is good news for bloggers and their readers! If the blogging medium is for you - take Toni’s advice and create posts at a sustainable pace that keeps you engaged in the process. Learn more helpful tips like this one from Toni as she joins Scott on this informative episode of The Amazing Seller!  Take action!  You’ve heard Scott exclaim the all-important call at the end of every TAS episode to - “Take Action!” Where are you at on your journey? Have you taken action and moved your business forward? If you haven’t taken action yet - it’s not too late. Toni is a huge fan of Scott’s call to action, and she encourages sellers like you to heed Scott’s call. Listen to Toni explain why caused her to take action in her business - let it inspire you!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Toni Anderson joins Scott on the podcast.  [6:10] How did Toni get involved with ecommerce and blogging?  [9:45] Scott and Toni talk about how they got their start on Ebay.  [16:00] Toni explains her approach to blogging.  [20:00] Toni’s content creation tips.  [23:00] Why niching down is so important.  [27:15] How often should you put out content as a blogger?  [29:00] If you don’t like creating content - try something else - like video!  [33:50] How did Toni monetize her blog?  [37:00] What is it like going through a blog audit?  [46:45] Toni teases the topic she is speaking on at Brand Accelerator Live.  [49:40] Closing thoughts from Toni.  [51:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE Sellers Summit 

Are you fired up and ready to attack the obstacles that stand in the way of your business’ growth? What steps are you working on to take it to the next level and move past your competitors? If you are looking for solid advice to jumpstart your weekend - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update about Brand Accelerator Live, answers a question from a TAS follower like you, and much more. Have pen and paper ready - you don’t want to miss a minute of this helpful episode!  The ripple effect Did you catch the emotional and gripping voicemail that a TAS follower left for Scott a few weeks ago? In episode 711, Scott featured a really touching message from a TAS follower who has been significantly impacted by Scott’s insights and advice. After sharing that message on episode 711, Scott has seen a ripple effect through the TAS community. Person after person has reached out to express how much that message meant to them and reflected their experience with Scott’s material. This goes to show you that people resonate with you when you take the time to get real with them! To hear more from Scott about his take on the ripple effect, make sure to listen to this episode of The Amazing Seller! Relationships matter If you are considering going into a business partnership, there is one, crucial thing that you need to consider - a healthy relationship. If you have any doubts that your relationship will endure even in the most challenging times - STOP! Seriously - relationships are more important than making a buck and building a business. You don’t want to end up with a dysfunctional relationship and a failing business - you’ll get both without a healthy relationship! Tune into this episode of The Amazing Seller as Scott expands on what it takes to build a good business partnership.  Find what works for you If you feel like your partnership can go the distance and thrive while you build an ecommerce business together - excellent! Next comes the complicated issues of figuring out who will invest what, how you’ll divide the roles and tasks, and most importantly - the split on the profits. Unfortunately - there is no one-size-fits-all solution when it comes to organizing a business partnership. Scott encourages sellers like you to keep open lines of communication and take it one step at a time - remember - you can always make adjustments along the way. Learn more helpful insights from Scott by listening to this OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:40] Thought of the week: the ripple effect. [8:05] Question: What is the best way to structure a business partnership?  [12:30] Do NOT move forward with a partnership if you don’t have a good relationship.  [15:50] Scott explains how he began his business partnership.  [22:45] It all comes down to trust.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask Brand Accelerator Live TAS 711 www.theamazingsller.com/story

Have you ever felt like you were limited by your abilities? What did you do? Did you find the resources you needed to push past those limitations? Would you do anything differently in the future? On this episode of The Amazing Seller, you’ll hear from Scott as he reviews some key takeaways from his time at Flynn Con. You’ll want to have pen and paper ready as Scott takes the time to unpack all these helpful insights - don’t miss it! What season are you in?  Are you in the winter season of life or the summer season - no - not the actual season but a time of growing and learning or a time of reflection and dealing with challenges? Everyone is in a season of life, and they have to figure out how to navigate it.If you are in a summer season - great! If you find yourself in a winter season - find out what you can learn from it. Each season will bring its helpful lessons - it’s your responsibility to find out what those lessons are. Don’t be a passive player in the world around you - take action! To hear more about this topic from Scott, make sure to catch this episode of The Amazing Seller!  Use your time wisely Do you find time management easy, or do you struggle to make the most of the time, you have to work on your business? Too often - business leaders get so distracted by all the options and opportunities that they fail to zero in on a specific goal that will move their business forward. Scott doesn’t want to see that happen to leaders like you! Tune into this episode of The Amazing Seller as Scott shares some powerful insights on time management that he learned from Pat Flynn! The airport test Have you ever heard of the airport test? It’s where you imagine what it would be like to run into a person you’ve known but haven’t seen for the last five years. When they ask you the question, “How have you been?” What is your response? Do you sigh and explain that it has been a tough five years, or do you jump at the chance to share your success? Believe it or not, this simple exercise can help you figure out if you are on the right trajectory for your personal and professional life or if you need to make a change. Listen to this episode of The Amazing Seller to hear more Scott!  Why you need healthy boundaries Do you have healthy boundaries, or do you struggle to set boundaries for work and relationships? If you struggle - you are not alone! For so many leaders - the answer is often yes - which shows your heart to serve others, but it can also lead you to some significant overcommitment issues. As scary as it might be - Scott encourages leaders like you to start using the word, “no.” Don’t worry - this won’t mean that people will hate you - it will often have the opposite effect. People will begin to respect the boundaries that you’ve set. You can learn more about setting healthy boundaries by tuning into this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:35] Scott’s introduction to this episode of the podcast! [6:00] Scott jumps into his review of Flynn Con sessions.  [12:50] Don’t be selfish with your gifts!  [15:00] Time management and just in time learning.  [24:00] Win the latter to success.  [32:10] Scott explains the airport test.  [35:40] Make sure to set healthy boundaries.  [40:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE Brand Accelerator Live  Pat Flynn

Do you ever feel like the only way to get traction in your ecommerce business is to sell on Amazon? Don’t worry - you aren’t alone! Tons of ecommerce sellers are convinced that Amazon is the only way - but they are wrong! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Allen - an ecommerce business owner. In his conversation with Scott, Allen opens up about how he got started selling spy gear, why he couldn’t sell his products on Amazon, challenges he has faced along the way, and much more. Don’t miss a minute of this exciting episode!  Avoiding Amazon  Can you really thrive as an ecommerce seller without using Amazon’s platform? According to Allen, the answer is yes! While it’s great to leverage Amazon’s platform to get your business started, many ecommerce sellers are looking for ways to succeed without the ecommerce giant. Allen built his ecommerce business selling spy gear because most of his products aren’t allowed on Amazon’s marketplace. He also found that the technical support was more of a selling point to non-Amazon buyers. To hear more about Allen’s experience building a business away from Amazon, make sure to listen to this episode of The Amazing Seller!  The right inspiration Did you know that feeding your mind the right information is just as important as feeding your body the right types of food? Don’t take your mindset for granted - you are building it up and investing in it, or you are letting it slide. Too many leaders try to get by without consuming the right ideas and lessons from seasoned leaders who went before them. Thankfully, there are leaders like Allen out there who take learning and mindset growth seriously. One of Allen’s earliest mentors from afar was Tim Ferris and the brilliant concept of the Four Hour Workweek. Who has impacted you on your journey? Learn more about getting the right voices in your corner by listening to this episode of The Amazing Seller!  You have no excuse!  What is your plan for the next half of 2019? Are you poised to expand your business and take full advantage of the holidays? Or are you still scrambling and trying to figure out how to keep afloat? Wherever you are on your journey - stay in the fight! There are so many factors that work to bring you down and keep you from succeeding, but you have the power to keep them at bay. Take matters into your own hands and find the information you need to help your business grow. There is no excuse - between the TAS community and other books and resources on the marketplace - opportunity has never been more available to those who will work for it. Learn more about taking your business to the next level by tuning in to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:50] Allen joins Scott on the podcast.  [6:20] Why doesn’t Allen sell his products on Amazon?  [8:40] Allen shares how he got started in ecommerce.  [13:00] What led Allen to leave the ecommerce business he helped build?  [16:15] How did Allen connect with Tim Ferris?  [22:20] The right relationships can make all the difference!  [25:30] Making the decision to start something from scratch.  [30:00] Challenges along the way.  [39:00] Creating content and keeping customers coming back.  [45:00] You have no excuse, resources are out there to help you succeed!  [48:00] How to connect with Allen.  [50:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE SpyGuy Brand Accelerator Live

What is the status of your ecommerce business? Are you reaching all of your goals for 2019 or do find yourself struggling? If you are looking for a group of like-minded business leaders - you've come to the right place! It's time for another session of Ask Scott here on The Amazing Seller. On this episode, you'll hear from Scott as he gives a Brand Accelerator Live update, shares his thought of the week, answers a question from a TAS follower like you, and much more. You'll need pen and paper ready for this episode - don't miss it!  Brand Accelerator Live If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you grow and transform into high-quality business leaders. While he has loved meeting up with TAS followers informally over the years - Scott is ready to try something different. With September's Brand Accelerator Live - you'll find an event designed from start to finish with sellers like you in mind. So what are you waiting for? Make sure to check out the link in the resources section at the end of this post.  Know what your customers want!  Let's face it - most business leaders aren't too focused on what their customers want - they'd rather tell them! While that approach may have worked twenty years ago - the market has changed. If you're going to be on the cutting edge of growing ecommerce businesses, then you've got to start paying attention to the desires of your target audience. Use their language, address their pain points, and incorporate their feedback! You'll be surprised to find that people respond positively when they feel like you've listened to them. To hear more from Scott on this critical topic, make sure to tune in to this episode of The Amazing Seller!  What should my AD say?  Have you tried marketing your ecommerce business yet? How did that effort go? Were you able to see the results you were hoping to reach? The truth is, ecommerce sellers like you are not very skilled at marketing and building a customer base. Scott wants to help sellers like you grow in your ability to market your brand to the right people. There are a ton of helpful resources that Scott has put together that can help you - you should also check out Brand Accelerator Live! Make sure to listen to this episode of The Amazing Seller as Scott delivers some valuable lessons! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] A Brand Accelerator Live update.  [7:00] Scott’s thought of the week.  [12:00] Question: What should my AD say to get attention? [20:20] Scott explains how he created the PACE method.  [24:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/711 www.theamazingseller.com/ask www.theamazingseller.com/story Brand Accelerator Live

STOP! This episode is all about getting to the heart of why you are building an ecommerce business. Some will stay that they are building it for their family, or to pursue their dreams - what is your answer? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a voicemail from a TAS follower like you. At the end of the day - Scott continues to put content out there not just get rich but make a difference. Make sure to tune into this special episode - you don’t want to miss it!  Dave’s message Let’s face it - life can beat the heck out of you - what are you going to do about it? Are you going to throw up your hands in despair, or are you going to forge your own path? Dave went from a boring data entry job to taking a leap to start something on his own. What is your excuse? Are you taking action, or are you still struggling? Listen to Dave’s message on this episode of The Amazing Seller - seriously - his emotion and joy are infectious!  Take a risk!  Taking the leap to start your own business and build a brand from the ground up is not for the faint of heart! There are a whole host of things that could go wrong - is that going to keep you from taking action? Don’t let fear hold you back from following your dreams! Put a plan together and start attacking it - little by little if you have to. Tune into this episode of The Amazing Seller as Scott explains why taking a risk like starting your own business is worth it!  What really matters to you?  When was the last time you took a moment to pause and reflect? At the end of the day - what is that thing that keeps you motivated? Our culture is so focused on staying busy and getting to the next great thing that pausing to reflect is a foreign concept. Join Scott on the journey as he reflects on the successes and looks for ways to navigate challenges. You couldn’t ask for a better guide - tune into this episode of The Amazing Seller to hear more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:55] Dave shares a voicemail about how TAS impacted his life.  [6:30] Scott shares his feedback from Dave’s voicemail. [11:20] Taking a big risk can lead to a great reward.  [15:00] Reflecting on what really matters.  [18:20] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE Brand Accelerator Live www.theamazingseller.com/story

Do you ever find yourself waking up in a panic and rushing to login to your Amazon Seller account just to check the status of that little flag in the corner? How can something like a small digital flag hold so much control over the lives of so many Amazon sellers? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals how to future proof your business, why you need to follow Amazon’s TOS to the tee, what it takes to build a brand, and much more! Have pen and paper ready - you’ll need it for this helpful episode!  Don’t let fear take control  Which has more power in your life, your fears or your dreams? Be honest! If you are like most people - the answer is - your fears. Why does fear grip people so strongly? The truth is, fear is designed to protect you from danger - but these days all it is doing is holding you back. It’s gut-check time - have you been letting fear dictate too much of your life and business? Good news - it’s not too late! Tune into this episode of The Amazing Seller to hear from Scott as he shares helpful insights that will get you headed in the right direction - don’t miss it!  Follow the rules!  Are you a rule follower or a rule breaker? Let’s face it; most entrepreneurs are rule-breakers because they want to do things on their own terms - that’s good! As it has been said - there is a time and a place for everything. When you use a platform like Amazon - you’ve got to make sure to follow their rules or “Terms of Service.” Too many sellers are out there stressing out about getting the “Red Flag of Death” because they play things a little too loose with the rules. Get Scott’s take on Amazon’s TOS, following the rules, and much more by listening to this episode of The Amazing Seller!  Are you selling a product or building a brand?  If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a brand that can last. Sure, you could pour minimal time and energy into getting a trending product listed on Amazon - but what happens after that flames out? If you follow Scott’s advice and you build a brand that focuses on a niche market - you’ll set yourself up for greater success. If you are wondering where to start - good news! Scott’s got a ton of helpful resources to help you build a brand, make sure to listen to this episode of The Amazing Seller to hear more!  Make sure your foundation is strong A great way to ensure that your ecommerce brand goes the distance is to make sure it has a strong foundation. No - you don’t have to spend thousands of dollars on setting your business up for success - you just have to be smart about it. Don’t buy the line that you can get rich overnight - Scott is way more honest with his followers. You’ll need to put in a lot of work, but it’ll be worth it! A great place to start is by following the PACE method that Scott and the TAS team have put together. You can find the link to the PACE method in the resources section at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] Red Flag of Death Voicemail.  [10:15] Don’t let fear hold you back.  [12:00] Make sure you follow Amazon’s TOS!  [15:00] Build a brand to future proof your business.  [19:20] Does your business have a strong foundation?  [24:45] Are you selling a widget or are you building a brand?  [26:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE Brand Accelerator Live Sellers Summit

It’s that time of the week again - another session of Ask Scott is here to help sellers like you take your business to the next level of growth! On this episode of The Amazing Seller, you’ll hear from Scott as he shares an update from his time at Pat Flynn’s recent event, why it’s a good idea to be channel independent, an answer from a question by a TAS follower like you, and much more! If you are looking for your weekly dose of energy and good advice - you’ve come to the right place!  Diversify your channels! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you put your business in the best for long-term success. One of the best things you can do for your businesses future is to make sure your brand is not dependent on any one channel. Too often, businesses build a robust following on Facebook only to find their Facebook account flagged or suspended for a week or longer! If you follow Scott’s advice - that scenario is just a blip on the radar not catastrophic. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!  Know your audience Do you know your audience like the back of your hand? Too often, business leaders are so focused on getting the right product that they fail to understand their target audience. Time and time again, Scott has championed the strategy for sellers to drill down and get to know their audience. You can follow Scott’s advice by joining Facebook groups and following influencers on Instagram and YouTube. Take it another step further by partnering with those influencers to expand your brand’s reach. Tune into this episode of The Amazing Seller to hear more! Make it easy to sign up Is there a clear pathway for people to follow your brand? Do you make it easy for them, or do they have to hunt for a way to sign up? Why not go out of your way to make life easier for your customers? Get a tool like Hello Bar and make signing up for your newsletter easy and worthwhile! When you run giveaways - make it something you know your followers will appreciate. Hear more from Scott about how to reach your target audience by listening to this episode of The Amazing Seller - you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [7:30] Scott’s thought of the week.  [12:15] Question: What is the best way to drive traffic and build an email list?  [21:10] Build a following - don’t just sell to them!  [25:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE Pat Flynn Brand Accelerator Live Click and Carry www.theamazingseller.com/buildlist www.theamazingseller.com/ask

What does it take to dive deep and get to know your audience so well that you can speak their language? How do you create content for a niche audience? If you want to know how to take your business to the next level of growth - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Chris Baker. In his conversation with Scott, Chris opens up about how he started his business, challenges he has faced, what he plans to do to grow his business, and much more. Have pen and paper ready - much of Scott’s advice will be applicable to leaders like you!  Video is your friend When was the last time that you stopped in your Facebook newsfeed to watch a video? Chances are - you’ve interacted with some sort of video on the internet recently. Let’s face it; video is the wave of the future! Are you ready to catch it? Don’t buy the line that you need to have the most expensive and high-quality materials to get started - you don’t! If you can produce a helpful and engaging video that is relevant to your audience - that’s enough. Tune into this episode of The Amazing Seller to hear more about using video to promote your brand.  Know your audience! Do you ever find yourself wondering why people aren’t more engaged with your brand? Most of the time - it all comes down to speaking their language! From common struggles to jargon - if you can capture how your audience talks about your product or service, you can make a huge impact. Scott encourages sellers like you to take the time to learn from and interact with your target audience. Do you know where they hang out online? Have you provided value to that community? Make sure to listen to this episode as Scott explains how business leaders can reach their target market!  Creating relevant content  When faced with the task of creating videos that appeal to their customer base - most business leaders are at a loss. How are you supposed to know what type of content people want to consume? What videos or blog posts are your customers looking for? It’s easier to find those answer than you might think! A great place to start is by searching on Google or YouTube for how-to videos with a keyword associated with your niche market. You can also find a ton of helpful forums and social media groups that can get you started in the right direction. Listen to this episode of The Amazing Seller as Scott expands on this topic and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:05] Guest, Chris Baker joins the podcast.  [4:30] How Chris got started in ecommerce.  [7:30] Getting started on Ebay.  [12:00] Chris talks about how he started his business.  [18:30] Why you need to know your audience.  [22:30] Scott talks about the different types of railing.  [27:30] What is holding Chris’ business back?  [30:00] Scott explains how Chris can build out his brand.  [40:30] Chris talks about utilizing Facebook and other social media channels.  [46:00] Why video is such a helpful tool.  [54:30] How to connect with people without sounding like a “Salesperson.”  [1:00:30] Scott gives Chris a challenge.  [1:06:00] Why did Scott decide on the railing that he choose?  [1:12:30] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE Brand Accelerator Live Hello Bar ConvertKit

Do you have a good idea on the direction the ecommerce industry is headed? What are the hot new trends? What are some common mistakes that sellers like you should avoid? Here to shed light on all these questions and more is Andrew Youderian! In his conversation with Scott, Andrew goes through some key findings in his ecommerce report and how sellers like you can put your brand in the best position to succeed. Have pen and paper ready - you don’t want to miss a minute of this episode of The Amazing Seller!  Providing value Why in the world would someone like Andrew go through all the effort to produce a report on the ecommerce industry? What does Andrew get out of it? It all comes down to the concept that Scott teaches ecommerce sellers time and time again - provide value! By creating a detailed and useful report to a niche group like ecommerce sellers - Andrew has shown up and delivered value! Do you think people are more likely or less likely to trust and turn to Andrew for more resources? By providing the ecommerce report - Andrew has a ton of trust built up with his followers - you can do something similar. Tune into this episode of The Amazing Seller to hear more!  Trends in ecommerce What trends should ecommerce sellers like you keep an eye out for in the second half of 2019? Are you missing out or are you right in the sweet spot? As it turns out, Amazon is facing a bit of a lag in new businesses starting, and business growth in general on its platform. Ecommerce brands that have built a following away from Amazon have grown a better rate than those who have relied solely on the platform giant. To hear Andrew expand on what this data means for sellers like you, make sure to catch his full conversation with Scott on this episode of The Amazing Seller!  Use Amazon Ads!  If you had to guess which marketing channel is the most effective one to use - which one would you identify? While Facebook Ads might be the most popular one that ecommerce businesses are using right now - it turns out that Amazon Ads deliver the most value for your investment. This finding goes to show you that following the crowds and doing what everyone else is doing is not always the best practice. Follow the data - not crowds! For more insight into how sellers like you can use your marketing efforts most effectively - make sure to listen to this episode with Andrew Youderian! Common challenges for ecommerce sellers  Do you ever feel like you are the only person struggling to get your ecommerce business off of the ground? Do you find yourself wondering if you are crazy because you just can’t build any momentum? You aren’t alone! Tons of ecommerce sellers just like you struggle with time management, wrapping their head around sales tax issues, supply chain struggles, and more. Thankfully, Andrew took a deep dive into the data to show that you aren’t crazy! Join Andrew as he unpacks his findings with Scott on this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:15] Scott welcomes his guest, Andrew Youderian.  [6:10] What has Scott learned from planning Brand Accelerator Live?  [9:00] Why does Andrew go through all the work to create his report on the state of ecommerce?  [10:40] Andrew shares some trends he observed from the report.  [19:00] What is the most effective marketing channel?  [23:00] Scott and Andrew talk about dealing with sales tax issues.  [27:00] Common struggles for ecommerce leaders.  [33:45] The benefit of using FBA with a robust brand.  [38:20] Closing thoughts from Andrew.  RESOURCES MENTIONED IN THIS EPISODE

It’s Friday - has the week worn you out? Are you wiped from all the hard work you poured into your business this week or are you still trying to build up the courage to quit your day job? Here to help you dig deep and find the motivation you need to keep heading in the right direction is another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Have pen and paper ready - you are going to need it!  Deliver the goods! Do you remember the old line from that movie Kevin Cosner movie - “If you build it, they will come?” That line has some application when it comes to your business! Unfortunately, no, the equation isn’t that simple for business success, but one thing is true - you have to put in the effort and deliver the goods. If you can build a following and consistently show up and deliver value - people will keep coming! To hear how this perspective has played out for Scott and his success a business leader - make sure to tune into this episode!  Connect with influencers If you want to grow your business, but you don’t feel confident in your ability to connect with people in a personal and engaging way - try reaching out to influencers in your target market. You’ll be surprised at how much traction and success you can develop by reaching out to someone who has already built a following! Remember - you don’t have to reinvent the wheel - if there is a niche group out there and someone else has them engaged, why not create a win-win situation? Hear more about how this approach can help you succeed by listening to this episode of The Amazing Seller!  Expand your brand  There are so many ways you can build out and expand your business. From digital products and workshops to special sales and unique offers - the possibilities are endless! Don’t let a lack of imagination and innovation hold you back from a robust brand that can go the distance. Scott will be the first person to tell you that building an ecommerce business won’t be easy - but it’s worth it! What are you waiting for? Jump in, get your hands dirty, and learn from the challenges and roadblocks that come your way. Remember, the TAS community is right here to help you succeed!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:10] Why you need to attend Brand Accelerator Live.  [5:45] Scott’s thought of the week.  [8:40] Question: How can I use content strategy in a novelty business? [12:40] Connecting with influencers works!  [14:00] Make sure to build out your brand.  [16:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE Brand Accelerator Live www.theamazingseller.com/ask Pat Flynn

Why does it seem like all the cards are stacked against you as you build your ecommerce business? From inventory concerns to reaching the right people - let’s face it - running a small business isn’t for the faint of heart! On this episode of The Amazing Seller, you’ll hear from Scott as he continues his conversation with Dave Manley. In his conversation with Scott, Dave opens up about the status of his business, how his marketing efforts are performing, what he can do to take his efforts to the next level, and much more. Have pen and paper read - you don’t want to miss a minute of this informative episode!  Let your audience in on the process Did you know that one of the best assets you have as an ecommerce business is your email list? It’s true! Your nimble size and your niche scope can serve you as assets. As you build your business and you release new products or share new deals - why not invite your audience along for the ride? Let’s face it - everyone loves to be part of the “In crowd” - you can help your followers feel that special by letting them in on the behind the scene process. Hear how Dave can use this approach to grow his business by listening to this episode of The Amazing Seller, you don’t want to miss it!  Give away contests work!  Have you tried running a giveaway contest for your audience yet? What do you have to lose? If you know your audience and what makes them tick - then reach out! Give away contests can help get people fired up about your brand - it can also build momentum. Too often sellers create a great product and then wonder why no one buys it - here is a hint - you’ve got to tell them about it! Learn how you can use give away contests to your advantage by listening to this episode of The Amazing Seller! Expand your reach  Do you hate showing up on camera or shooting a video to promote your business? There is a reason why public speaking is one of the most feared situations most people could find themselves in! While it might be hard to show up on camera - you could always try a different approach - reach out to the experts! If you want to build up an audience of bass fishers - a logical place to start is YouTube channels about bass fishing or Facebook groups devoted to the topic. By connecting with these social media channels - you can expand your reach significantly! Tune into this episode of The Amazing Seller to hear more from Scott on this topic!  Don’t give up!  What do you do with that scary thought that creeps up from time to time - you know, the one that tells you that you need to quite? People are so good at sabotaging their own success - but they fail at acting as their own cheerleaders. If you want your ecommerce business to go the distance you have to be committed to sticking to it - through thick and thin. Hear Dave Manley’s helpful advice about refusing to give up and a lot more by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:45] Dave explains how he manages his inventory.  [9:20] Why it’s helpful to give a peek behind the scenes.  [16:00] Give away contests really do work!  [19:30] Scott and Dave talk about selling on Amazon.  [22:30] Use your email list to your advantage!  [36:00] Why social media channels are an essential tool.  [41:00] Dave talks about the celebrities and sports teams that have reached out to him.  [43:45] What other products is Dave working on?  [46:15] Don’t give up!  [50:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/70

Can you really take a dream like building a business focused on creating, marketing, and selling MMA bobble heads become a reality? Don’t you have to be some big shot business mastermind to make your dreams a reality? No! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Dave Manley. In his conversation with Scott, Dave opens up about what led him to the world of MMA bobble heads, why he refuses to take no for an answer, what it was like participating in the 5-Minute Pitch, and much more. Don’t miss a minute of this fascinating episode featuring Dave’s story!  5-Minute Pitch  If you’ve been around the TAS community for very long, you know that Scott is passionate about one of his latest endeavors - The 5-Minute Pitch. The 5-Minute Pitch is a show where 32 bootstrapped companies are selected to pitch Greg Mercer, Scott Voelker, Steve Chou, and Mike Jackess, along with a weekly guest judge for the chance to win $50,000. Dave Manley was a finalist on the first season of The 5-Minute Pitch, and he was kind enough to share his honest perspective with Scott as a participant. To get the full story - make sure to listen to this episode of The Amazing Seller!  Refusing to take no for an answer Let’s face it - the journey from an idea to reality is a long one! When Dave was hooked by a plan to create and market bobble heads for MMA fighters - he knew that he was in for a long ride. Dave went to work, creating some prototypes and standing in long lines to meet MMA fighters to get the chance to pitch them his idea. Doors were slammed in Dave’s face time and time again, but he simply refused to give up and take no for an answer. Are you as committed to your business success as much as Dave is? Find out what kept Dave going and what eventually led to his first yes by listening to this episode!  Finally - a yes!  Facing rejection after rejection from small MMA stars and some of the biggest - Dave wouldn’t back down. He knew that at some point he’d get his idea to connect and he’d receive his first, “Yes!” The big moment came when Dave was able to make a pivotal connection through a few friends to Dan Henderson, an MMA legend. The artistry and care that Dave invested into his products impressed Dan so much so that he told Dave that he’d connect him to any MMA fighter he wanted to. Can you believe that? Persistence that paid off! Learn more about Dave’s story and how you can adopt some of his methods by listening to this episode!  How to market your idea Now that you have an idea about what led Dave to the critical moment in his career - the next question is - how do you market this great product? A great product doesn’t do you any good if you can’t get it in front of the right people! On the second part of this two-part interview, you’ll hear from Scott as he sits down with Dave to walk through marketing strategies he can use to take his business to the next level of growth. You’ll want to catch that episode as Scott drops some helpful nuggets of knowledge for sellers like you too! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:15] Don’t miss Brand Accelerator Live! [4:30] Scott welcomes his guest, Dave.  [9:00] Dave talks about appearing in The 5-Minute Pitch and how he got started selling bobble heads.  [20:30] Refusing to take no for an answer.  [25:00] Finally getting a yes!  [32:00] How do you market your great idea?  [34:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE Brand Accelerator Live

Are you fired up and ready to take on the weekend? Do you plan to put in some work on your ecommerce business or are you due a much-deserved break? Either case - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update about Brand Accelerator Live and answers a question from a TAS follower like you. Equal parts encouragement and action - it’s all here!  Brand Accelerator Live Do you have your ticket for Brand Accelerator Live yet? What are you waiting for? This is going to be the event that will set your business up for success as you enter the fourth quarter. From actionable steps to great network opportunities - Brand Accelerator Live is designed from the ground up with sellers like you in mind. Don’t sit on the sidelines - jump in and stretch yourself! You can get more details about the event by visiting the link in the resources section at the end of this post!  Physical products or niche content?  Time and time again - Scott gets asked by TAS followers like you if they should focus on building a brand around physical products or if they should make a niche content site. Scott’s answer? Yes! To clarify - Scott will always err on the side of taking action (Go figure!) He encourages sellers like you to avoid waiting around for the “Right time” to launch and to focus on low hanging fruit like building a home base. The truth is, it doesn’t take a lot of resources to create content that will start to bring in traffic - for ideas on how to get started - make sure to listen to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Question: Should I do physical products or create a niche content site?  [6:20] Autofill is your friend!  [9:00] Creating a standard operating procedure.  [11:30] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/story Brand Accelerator Live Travel Fashion Girl

What is the best way to engage with your email list? How do you grow an email list and communicate with them without sounding too much like a spammer or salesperson? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his Prime Day strategy and how he got really impressive open and click-through rates on his emails. If you want to make sure you are putting your best foot forward when it comes to your email list - this is the episode for you!  You need to prime the pump Too often ecommerce sellers get so excited about the massive potential for profit on days like Prime Day or Black Friday that they forget to take the time and prime their audience. Imagine how your business would perform if your listing were already hot when those special sale days rolled around. According to Scott, the best way to position for ecommerce brand for success is to prime the pump and engage with your email list a few days leading up to the special sale. To hear how Scott crafts his emails to get his audience engaged, make sure to listen to this episode! Retarget your unopened emails! Don’t you hate it when you find out that you’ve missed a great opportunity to maximize the profits for your business? Of course, you do, no one likes leaving money on the table - but that is exactly what you are doing when you don’t retarget unopened emails! By simply retargeting the folks who didn’t open his emails leading up to Prime Day, Scott was able to increase his open and clickthrough rates by impressive margins. Tune into this episode as Scott gives subject line examples and more to help sellers like you make the most out of targeting your email subscribers!  Don’t get upset about people who unsubscribe Wouldn’t it be nice if there was some secret way to reel back in those folks who unsubscribed from your email list? Unfortunately - there is no effective way to get those who have unsubscribed - but don’t let that get you down! If someone unsubscribes from your email list - keep your head up - they are cleaning your email list for you. Let’s face it - everyone isn’t going to be a fan of your brand and your product - don’t take it personally. Pick yourself up and keep on trucking - there are plenty of customers out there who will find your brand helpful!  Scott’s email list building formula While there is no silver bullet when it comes to building an email list - Scott and his team have developed a top-notch formula that sellers like you can use. Here is a brief run-down of Scott’s email list building formula.  Find your target market - where are they hanging out?  Create the right offer that will bring them into your brand.  Deliver valuable content to your following.  Be consistent with delivering content.  Test different subject lines to see what works!  Have you built up your email list yet? What are you waiting for? Tune into this episode of The Amazing Seller to hear more from Scott and also check out the list building workshop located in the resources section at the end of this post!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] TAS resources for you! [4:10] Why it’s a good idea to prime the pump.  [8:30] Scott reveals the first email subject line that had great results.  [14:00] The next emails that Scott sent leading up to Prime Day.  [18:30] Breaking down how these emails helped Prime Day sales.  [22:00] Sending a “Last call” email.  [24:20] Retargeting people who didn’t open your email.  [29:00] Scott breaks down a few more successful emails.  [32:30] The basic email list building formula that Scott uses.  [37:00] Closing thoughts fro

Do you ever feel like your business is missing some key elements that could take it from good to great? What if there was a way to get some expert eyes on your business? Good news! On this episode, you’ll hear from Scott as he reviews an ecommerce website to offer his unique take and suggestions. From small tweaks to glaring mistakes - Scott goes all in. You can use Scott’s walkthrough as a way of evaluating your website - what do you have to lose? Make sure to have pen and paper ready - you’ll want to take notes!  Give your customers a reason to stay connected Too often, businesses miss an easy way to keep their customers connected to their brand - they don’t give an incentive to sign up for an email list! From a discount off of their next purchase or a promise of relevant information - you’ve got to make some effort to get them signed up. Also - make sure you don’t bury your email list sign-up. Make your sign up process easy and pleasant - just that little step can go a long way! To hear more about getting your customers connected to your brand, make sure to listen to this episode of The Amazing Seller!  Speak their language and provide relevant content! Once you’ve secured your customer’s email address - make sure you keep them engaged. Time and time again, Scott has seen sellers who build a massive email list only to let that email list grow cold! You don’t have to have a huge, robust strategy to keep your followers engaged - just provide relevant information they can use that is related to your niche market. A great way to find which content your followers are looking for is to ask them! Tune into this episode of The Amazing Seller to hear Scott expand on this topic and much more! Don’t be afraid to highlight other personalities and influencers.  If you don’t feel comfortable getting in front of the camera - you should consider connecting with an influencer in your niche market. Think of how much time and energy you could save by finding someone who has built a following and is passionate about your subject. Scott has taken this route before, and he’s seen some great results! For a deeper dive into what it takes to make your brand stand out from all the rest - make sure to listen to this episode of The Amazing Seller - you don’t want to miss it!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER  [0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott tells a fishing story.  [8:00] Diving deeper.  [10:30] Don’t hide your email list - entice them!  [13:00] Help your fans get better.  [15:00] Scott shares some “How to…” content ideas.  [23:00] How to sell your product without sounding like “Salesperson.”  [27:15] Reaching out to fans and influencers.  [30:00] Closing thoughts from Scott.   RESOURCES MENTIONED IN THIS EPISODE  Brand Accelerator Live

It’s HERE! The Amazing Seller has officially published 700 episodes! What an accomplishment - and it couldn’t have happened without listeners like you. Thank you for tuning in each week and taking the time to submit questions to Ask Scott and for your participation in the TAS community. Scott is thrilled that the podcast has made it this far and is still going strong. He doesn’t have any plans to stop podcasting - so onward to 800! On this episode - you’ll hear from Scott as he explains how sellers like you can make the most of attending LIVE events like Brand Accelerator Live.  Your stories matter! Did you know that your story matters to Scott? It’s true! As an entrepreneur - you know that this path is not for the faint of heart. If you want to go the distance, you’ve got to keep a clear eye on what fuels you and keeps you motivated. For Scott - stories from TAS followers keep him committed to the podcast and creating tools and resources for sellers like you. If you haven’t already - take the time to submit your story and let Scott know how much TAS is helping you on your journey. You can drop Scott a line by visiting the story link located in the resources section.  How to make the most of a LIVE event - CHECKLIST Your time is valuable, and you don’t want to waste it attending events that don’t make an impact on how you run your business. Should you swear off attending events altogether or is there a better way? According to Scott - if you follow this checklist - you’ll get a lot more value out of live events.  Answer this question - is this event right for you?  Have a plan going into the event. What is the one area you need help in?  Be part of the afterparty. Use it to network! Bring pen and paper - take notes.  Do a brain dump each evening to off-load all the information you absorbed.  Are you ready to give Scott’s checklist for live events a try? Why not give it a spin this September when you attend Brand Accelerator Live? You can learn more about that event by visiting the link in the resources section.  Bonus tips  Are you the type of person who goes above and beyond? Do you want to earn some extra credit? To enhance your experience at a live event even more - Scott has some bonus tips that leaders like you can use.  Meditate in the morning. Use an app like Headspace.  Eat good food and stay hydrated.  Make simple cards with your name and number.  Have an open mind and allow yourself to learn.  Have fun and try not to look at your business at the event.  Have you done any of these tips at a live event? What best practices do you have for attending a live event? To hear Scott go into detail with these tips and more - make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:10] THANK YOU! [5:55] Clearing the inbox.  [8:30] How to get the most out of attending a LIVE event.  [15:10] Have a plan going into the event! [18:15] Take notes and do a brain dump after each evening.  [20:10] Bonus tips.  [26:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/story www.theamazingseller.com/ask Brand Accelerator Live www.theamazingseller.com/699

How do you grow a following and keep them engaged? What should you do if you feel like you need to make a pivot in your business? If you have ever thought about these questions - this is the episode for you! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Jadah Sellner. In her conversation with Scott, Jadah opens up about her journey as an author and business leader, insights and lessons she has learned along the way, what made her decide to make a pivot, and much more. Have pen and paper ready - you don’t want to miss a minute of this fascinating episode!  Show your moves on the dance floor!  One of the worst things you can do as an ecommerce leader is to tease your audience without delivering the goods. Don’t let yourself come off as a sleazy salesperson - be willing to deliver the goods upfront! It’s like Scott always says - focus on delivering value WAY before you focus on making a sale. At the end of the day - it all comes down to selling to others as you’d like to be sold to - the golden rule! Jadah sums this up nicely - show your moves on the dance floor. Show people that you are here to help and resource your following - then you’ll start to build up the trust that’s needed when you go in for an ask. To hear more about delivering value - make sure to catch this episode of The Amazing Seller!  Don’t post and then ghost.  Have you ever been in a conversation with someone and then suddenly they walk away without any warning? Chances are - your answer is, no! Most people were raised to treat others with respect and consideration - we should do the same on social media. If you want your following to trust and engage with you - you’ve got to be willing to put in the time. Jadah encourages sellers like you to avoid posting and then ghosting. Don’t just throw a conversational grenade into social media and then walk away - stick around and engage with your following! Tune into this episode of The Amazing Seller to hear Jadah expand on this helpful lesson and much more!  Know your audience! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get to know your audience. If you just want to sell a product and make a profit - there are ways you can do that, but Scott is more focused on building a brand that can last. If you want to build a brand that will go the distance - you’ve got to be serious about knowing your audience. Where do they hang out online? Are they more likely to respond to giveaways or contests? To get helpful tips that you can use to get to know your audience - make sure to catch this episode of The Amazing Seller!  Don’t be afraid to pivot.  As frustrating as it can be - you’ve got to be prepared to make a pivot if you find yourself headed in a direction you don’t feel passionate about. While you might start out on fire and excited about selling bass fishing gear - the time may come where you need to make a change. If your business isn’t scratching that itch for you - make a change! Too often, Scott has encountered seller after seller who is successful but miserable - don’t let that happen to you. Learn how Jadah Sellner made a pivot in her career by listening to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:10] Jadah Sellner joins the podcast. [4:30] Show your dance moves on the dance floor!  [7:50] Quality over quantity.  [9:40] Don’t post and then ghost!  [14:00] Everyone starts from zero.  [18:00] Chose one dance floor - know where you people hang out.  [23:00] There are no unique messages only unique messengers.  [27:00] Why did Jadah pivot away from her w

How can sellers like you use social media channels like Facebook to take your ecommerce brand to the next level of success? Imagine if there was a clearly planned out strategy you could use to get your business headed in the right direction. Great news! Scott invited Facebook Ad’s expert - Monica Louie to the podcast. In her conversation with Scott, Monica explains how she got started with Facebook Ads, lessons she has learned along the way, tips for sellers like you, and much more. Have pen and paper ready - you don’t want to miss a minute of this episode!  Set goals and stick to them!  Let’s face it - one of the most difficult aspects of starting and maintaining a business is sticking to your goals. There are so many things that can rob you of your commitment to your goals! You can attend all the best conferences and masterminds, but if you don’t commit to your personal and professional goals - you won’t succeed! If you want to reach your goals, you’ve got to make them achievable and measurable. Tune into this episode of The Amazing Seller as Scott and Monica explain why goal setting is critical for long-term business success! Three pillars of a successful Facebook Ad campaign Have you seen that offer from Facebook to “Boost” your posts to reach more people? It sounds like a great idea for just a couple of more bucks - a great deal - right? No! According to Monica - boosting posts is not the best way to spend your money to reach more people on Facebook. These “boosts” might help you reach more people, but they often don’t help you reach the “Right people.” Thankfully - Monica has devised a helpful way to spend advertizing dollars on Facebook using a three-pillar approach.  Provide an amazing offer - blow them out of the water!  Get your offer in front of the right audience. Target a specific group of people.  Use an eye-catching Ad to grab your audience’s attention!  Are you ready to put in the hard work to grow your business and build out your brand? If so - give Monica’s three-pillar approach a try! You can learn more helpful insights like this one from Monica by listening to this episode of The Amazing Seller! Tips for finding the right audience for your brand What good will all of your hard work accomplish if you fail to reach the right people for your brand? Don’t get stuck fighting tooth and nail to convince someone who isn’t interested in your product to become convinced - reach the right people! Monica says that the best way to reach the right people is to focus your efforts on creating custom audiences on Facebook and creating look-a-like audiences. Using these tools - you can ensure that your dollars are being used to present your Ad to the right people who are more likely to connect with your brand. What tips will you take away and use in your business? If you’d like to hear more from Monica - make sure to catch her full conversation with Scott on this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:30] Monica Louie joins the podcast to talk about Facebook Ads.  [6:00] What is Monica’s background?  [11:00] Why you need to set goals and stay committed to achieving them.  [14:30] The three pillars to create a successful Facebook Ad campaign.  [19:00] The best way to get attention on Facebook. Should you boost posts?  [22:40] Tips for finding the right audience for your brand.  [26:30] How to speak to your customer’s needs.  [29:00] What is a good way to get reviews and feedback?  [33:20] Monica talks about how to use Facebook Live videos effectively.  [35:45] Create your Facebook Ads with a goal in mind.  [41:00] Closing thoughts from Monica. 

Are you fired up and ready to push yourself and your business? Or do you need a little rest from the grind? Either way - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, goes over an answer to a question from a TAS follower like you, and much more. If you are ready to put in the time and effort it takes to build an ecommerce business that will last - this is the episode for you!  Product testimonials Do you ever find yourself scoffing at the goofy product testimonials that you see on infomercials? Why are those silly gimmicks still a thing in 2019? Easy answer - because they work! Seriously - when people see that other customers have taken a chance and vouch for your product - it makes a difference. You don’t have to go the goofy and gimmicky route - you can feature a customer testimonial in a way that is relevant and engaging. To hear more about how to use product testimonials effectively in your ecommerce business - make sure to listen to this episode of The Amazing Seller! Find the right people  What is your experience with attending Masterminds? Have you heard the term but never take the chance to check them out? Do you consider them a waste of time? Unfortunately, there are some really bad Masterminds out there that give the good ones a bad reputation. At the end of the day - you need to make sure that the Mastermind you are going to invest in is worth your time and energy - how do you do that? Scott suggests attending paid Masterminds and setting the right expectations. Too often, people get fired up about a Mastermind only to find that they aren’t getting the insights and accountability they had expected. Learn even more from Scott perspective on Masterminds by listening to this episode of The Amazing Seller!  Brand Accelerator Live Speaking of paid gathers that are worth your time - do you have your ticket to Brand Accelerator Live yet? If not - what are you waiting for? Yes, this event will be well worth your time, and you’ll walk away with actionable content! Remember - attending live events is a key aspect of investing not only in your business but also in your growth as a leader. You can learn more about Brand Accelerator Live and how to secure your spot by visiting the link in the resources section at the end of this post!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:50] Scott’s thought of the week.  [9:00] Question: Should I join a Mastermind?  [12:40] Scott explains what a Mastermind is.  [16:15] How to find the right Mastermind.  [24:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE Brand Accelerator Live www.theamazingseller.com/ask

What does life look like after exiting a successful ecommerce business? How does an ecommerce seller pick the next professional chapter? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friend, Mike Jackness, to the podcast. In his conversation with Scott, Mike opens up about his experience selling his ecommerce business, why he made that decision, his plans for the future, lessons he has learned along the way, and much more. Don’t miss this opportunity to catch an inside look at Mike’s exciting story - catch the full conversation on this episode!  Selling your business As an ecommerce business owner - you know all of the hard work and headache that goes into building a business in 2019. Can you imagine what it would be like to sell something you’ve poured your heart and soul into? While Mike loved to work on his ecommerce business, he’s had a feeling over the last year or so that it was time for a change. That’s when he reached out to the guys over at Quiet Light Brokerage to start the process of selling his ecommerce business. To hear about Mike’s experience with Quiet Light, make sure to listen to this fascinating episode of The Amazing Seller - you don’t want to miss it! Attention is the new currency Did you know that with the right amount of attention, you can sell almost anything? Just take a look at the Apple Watch - it’s dipped a lot in popularity over the years, but when it first came out Apple raked in the earnings because they grabbed people’s attention! If you can focus on building a following of dedicated and loyal fans based on the content you deliver - selling a product will be the easy part. You don’t have to go it alone to figure out how to grab attention in your niche market - Scott and his team have developed systems and processes that are tried and tested. To learn more about getting attention for your ecommerce business, listen to this episode of The Amazing Seller!  Find your niche and use it! What is that one thing that you are an expert in or that you are passionate about? Are you using it to build an audience and launch your ecommerce brand? If not - what are you waiting for? Time and time again, Scott has explained how sellers like you can leverage your personal passion or interests to grow your following. Remember, you don’t have to know everything - you can bring your followers along as you investigate and learn with them. Mike is considering several different directions to take his new ecommerce venture - one thing is for certain - it will be based on what he’s passionate about. Learn more about leveraging your personal passion to build your brand by listening to this episode!  Why attending live events is so important  If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand the value of attending live events. If it weren’t for live events, Scott wouldn’t have the friendships he has today with Mike Jackness, Steve Chu, and many others. If you’ve been hesitant about attending a live event this year - consider checking out Brand Accelerator Live - it’s been designed from the ground up for sellers like you! Don’t worry about wasting your time with vague lessons and pie in the sky rhetoric - Brand Accelerator Live is built with actionable content in mind. Grab your ticket for September’s event by visiting the link the resources section at the end of this post!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Mike Jackness joins Scott on the podcast.  [6:20] What was it like to sell an ecommerce business?  [13:15] Why Mike is making a shift in his business approach.  [17:20] Once you have people’s attention - you can sell anyth

Why isn’t your product listing taking off like you thought it would? What can you do to increase your traffic and sales for your ecommerce product? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Greg Mercer. In his conversation with Scott, Greg opens up about how to widen your net, what it takes to optimize your listing on Amazon, tips he has for using PPC effectively, why live events are worth it, and much more. Don’t miss a minute of this helpful episode featuring Greg!  Use your product photos wisely  Did you know that one of the best assets you have to convert clicks to sales is your product images? It’s true! While Amazon’s TOS stipulates that you need to have the product pictured behind a pure white background with no additional graphics - that’s just the featured image! You can use the remaining seven images to highlight what makes your product stand out from the competition. Consider using comparison shots to show how your product is made from a better quality than your competitors. To hear Scott and Greg expand on this topic, make sure to catch this episode of The Amazing Seller!  Why you need to master PPC If you want to really up to your game as an ecommerce business - you should learn to master PPC. If you’ve been part of the TAS community for very long, you know that Scott is always talking about the value of knowing how to navigate PPC. It turns out that PPC isn’t just Scott’s soapbox, but Greg also encourages sellers like you to learn and master PPC. If you are struggling to hone your product listing on Amazon, this might be the best place for you to start! Tune into this episode of The Amazing Seller to hear Scott and Greg go even further with this topic!  Brand Accelerator Live Is it really worth all of the time and energy it requires to attend a live event? Wouldn’t you be better off if you just purchased a few workshops or read a few business books? According to Scott and Greg, the answer is a resounding - NO! While the guys weren’t sold on the value of live events early on in their career - they’ve since changed their tune. As they’ve developed as ecommerce leaders - Scott and Greg point to attending live events as a key aspect of their personal and professional growth. These guys are ready to put their money where their mouth is by organizing Brand Accelerator Live - this is the event where you can connect with like-minded sellers and get the insights you need to take your business to the next level. Learn more about Brand Accelerator Live and how to grab your ticket by visiting the link in the resources section at the end of this post.  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott welcomes his friend, Greg Mercer to the podcast.  [6:00] How to start widening your net.  [10:30] Greg gives a great example of how to optimize your product listing.  [14:10] Why you need to become a PPC master.  [17:00] Greg shares his PPC keyword strategy.  [24:45] Are conferences and live events worth it?  [29:15] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE Brand Accelerator Live Greg Mercer www.theamazingseller.com/56 www.theamazingseller.com/js Five Minute Pitch

How in the world do you get an ecommerce business off of the ground in 2019? Is there some secret formula that you need to follow? Are there special hacks you can use to go from zero to 60 overnight? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down at the lake house with Joel, Chris, and Angel. In their conversation - the group takes a look at what makes successful ecommerce sellers tick and how they are preparing to grow their businesses in 2019. If you are ready to up your game and take your business to the next level - this is the episode for you!  Why not connect with an influencer?  Did you know that one of the best ways to validate an idea and start making a profit is by connecting with a social media influencer? It’s true! From YouTube stars to Instagram personalities - social media is the place to be for brands and products to make an impact. If you want to get your special line of fishing lures to sell - connecting with an individual who is making popular videos on YouTube is a no brainer! To get a full rundown on what it would take to connect with an influencer in your niche market - make sure to listen to this helpful episode of The Amazing Seller!  Don’t give up! Every day small businesses all over the country close up shop. What can ecommerce sellers like you do to ensure that you aren’t just another one of this static? It might sound simple, but the key difference between the businesses that make it and the ones that fail is throwing in the towel. Even if you launch a product and it bombs - it’s not a failure unless you give up! Throughout his ecommerce journey - Scott has had missteps and setbacks, but he’s used those experiences as lessons to make his approach even better. You can do that too! Learn more about this important perspective from Scott by listening to this episode!  Do you know your “Why?”  One of the most important things you need to know as an ecommerce seller operating in today’s environment is your “Why.” Do you know your “Why?” Your “Why” is that one thing that keeps you going when things get tough - because they will get tough! You need to have this one thing at the front of your mind - consider writing it down and putting it on your mirror or refrigerator. If you just want to make money - that’s great! If you want to have deeper and more complicated goals - that’s great too. The truth is - you’ll never get anywhere if you don’t have this clearly defined end goal in mind. Tune into this episode of The Amazing Seller to hear more about knowing your “Why.” Cultivate a healthy mindset What have you done recently to invest in your mindset? Have you read good leadership and business books? Have you attended a live event to connect with like-minded individuals? If you neglect the health of your mindset - your business will suffer. Scott and his team have been hard at work, creating a unique and valuable experience with Brand Accelerator Live - this even is your opportunity to invest in your mindset and the future of your business. What are you waiting for? Brand Accelerator Live is just a few short months away - check out the link in the resources section to grab your spot! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Joel and Chris talk about the value of connecting with influencers.  [7:30] What if your product fails?  [9:30] Scott explains how to 10X your sales & what it’s like to partner with an influencer.  [16:00] Stirring the pot and highlighting your product.  [24:30] Know your “Why” and other mindset insights from Joel. [27:15] You need like-minded people in your corner.  [32:10] Chris talks about the danger of going it alone.  [35:15] Closing thoughts

How can sellers like you transform your approach to engaging with customers and convert them into superfans? What if you had a clear method for creating superfans of your brand? Good news - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from entrepreneur and author, Pat Flynn. In his conversation with Scott, Pat opens up about his journey creating the SwitchPod, lessons he learned along the way, how he created superfans of his brand, and much more. Have pen and paper ready - you are going to need it!  Pay attention Did you know that most inventions and innovations come from leaders who have honed their ability to pay attention? It’s true! When you learn to pay attention to how people interact with products and services, you’ll notice ways to improve their experience. If you are willing to go out on a limb as Pat Flynn did with the SwitchPod - you’ll make a product people will love. Pat didn’t create the SwitchPod on a whim - he noticed people struggling with GorillaPod tripods at a convention he attended, and then the inspiration struck. To hear more about how Pat developed and marketed the SwitchPod, make sure to listen to this episode!  Don’t be afraid to fail! Too often, leaders who have a great idea that could positively impact peoples live don’t take the risk and put their idea on the marketplace because they are afraid to fail. Don’t let that happen to you! As Scott often says, “You only fail if you give up.” Put your ideas and inventions out there and see how they connect with people - if it doesn’t work - learn from the experience. Before his successful run with the SwitchPod, Pat had experimented with the idea of a large calendar, but it got bogged down in the development process. Pat didn’t let the unsuccessful run with the calendar get in the way of his next great idea - the SwitchPod! Learn from Pat’s story by listening to this helpful episode of The Amazing Seller!  How to create an “Active audience member”  What are practical steps sellers like you can take to create the “Superfans” of your brand? Is there a process you can adopt that will lead to active audience engagement? According to Pat Flynn, there are several steps you can use to get your people engaged.  Give people a reason to stay with you - think small wins - gifts - tips - etc.  Put your personality into your brand/business. Share your story!  Understand and use the lyrics your audience wants to hear. Use their language!  Get them involved - ask their opinion and input.  How will you start creating active audience members today? Are there any other steps you’d add to Pat’s list? Tune into this episode of The Amazing Seller as Pat expands on these steps and much more!  People want to be heard When was the last time you felt like a brand actually listened to you as a customer? Chances are you don’t feel heard by the likes of Nike, Amazon, Walmart, and Old Navy. As an ecommerce business, you have a unique opportunity to tap into your target audience and help them feel like you are paying attention to their struggles and needs. Don’t assume you can just throw a product or service together and then market it well to succeed - you’ve got to go deeper than that! Find out how sellers like you can go beyond the surface and really connect with your audience by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Pat Flynn joins the podcast.  [7:20] What is the SwitchPod? How did Pat create it?  [14:00] Pat talks about his unsuccessful attempt to create an oversized calendar.  [17:00] Lessons learned from working on the calendar that applied to the SwitchPod. 

What does it take to bring your ecommerce business to an international marketplace like Canada? Do you have to know all the ins and outs to get started, or is there a better way? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Kevin Sanderson. In his conversation with Scott, Kevin opens up about how sellers like you can start selling internationally, what you need to know about different tax laws, if you should take Amazon’s offer for assistance, and much more. Don’t miss a minute of this helpful episode featuring Kevin’s informed perspective!  Grab a bigger net! If you want to grow your business and move past your competition - expanding to an international marketplace is a great move. Too often, sellers get frustrated because they feel like they can’t go any wider with their brand - but you can if you look overseas! Thankfully, Scott has connected with amazing sellers like Kevin Sanderson, who has figured out how to sell successfully in countries like Canada and the UK. Learn why Kevin believes that international selling is the natural next step for sellers like you by listening to this episode of The Amazing Seller - you don’t want to miss it!  First steps  Let’s get down to the details - how do you get started selling internationally? According to Kevin, it all starts with figuring out where you want to start selling - he suggests that most US sellers start in Canada or the UK. Once you’ve identified where you want to sell - you’ve got to register and begin collecting sales tax from your buyers. While figuring out sales tax in another country might sound confusing - there are a ton of resources you can use to navigate your way through - plus you’ll be speaking the same language! Get more helpful tips from Kevin on how to start selling in the international marketplace by listening to this episode!  How much inventory you should order One big question that Kevin gets from US-based sellers who want to sell internationally is - how much inventory should I order? While much of the answer to that question depends on what you are selling - the general rule is 10% - 15% of what you normally sell in the US. In his conversation with Scott, Kevin even suggests going further by sending some units from the US over to Canada to get your listing primed and ready to go. Why not give Kevin’s suggestion a try - what do you have to lose? Make sure to listen to Kevin’s full conversation with Scott as he expands on this topic and much more!  Try something different What will it take to move the needle for your ecommerce business? Do you need to make a pivot and start selling a new product or could you take that product to a new market? When you get so locked into one way of thinking - you can cut yourself off from better opportunities! At the end of the day - if you want to see different results, you’ve got to try different methods. Remember that old definition of insanity? “The definition of insanity is doing the same thing over and over again, but expecting different results.” Don’t let that happen to you! Try something different and test a new opportunity!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:25] Kevin Sanderson joins Scott to discuss how to sell products internationally.  [4:15] Why you should consider selling your products internationally.  [7:25] Take Amazon up on their offer to take your products to an international marketplace or not?  [11:20] How Amazon responds to flagged listings domestically vs. internationally.  [14:40] How to start selling internationally.  [19:20] What taxes should you expect when selling internationally?  [24:30] Kevin explains how you should plan for inventory. 

How is your ecommerce brand performing? Are you at the top of your game, or do you need a helpful little push in the right direction? If you need some fresh insight and a little dose of energy - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives his thought of the week, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode!  Your brand needs superfans! Does your brand have raving fans who will sing your praises? Chances are - you aren’t there yet. Do you have a plan to get there? Your customers are your top resource - you can empower and engage them, or you can take them for granted. The businesses that go the distance and stand out in the marketplace are the ones who harness the power of their people! You don’t have to reinvent the wheel on this one - just take the time to learn from brands who are doing it well. To hear more about this important topic from Scott’s perspective, make sure to catch this episode of The Amazing Seller!  International selling  Do you find yourself wondering what it would be like to take your brand to the international marketplace? Sooner or later, you’ll need to face that question as an ecommerce business leader. Too often, sellers get intimidated by the prospect of selling their products internationally - and for a good reason - it can seem complicated. Thankfully, there are ecommerce leaders out there who are willing to show you the way. If you are ready to take your brand to an international marketplace - reach out, Scott’s friend - Kevin Sanderson. Kevin’s contact info is located in the resources section at the end of this post.  Brand Accelerator Live When was the last time you invested in the long term growth of your business? Let’s face it, there are a ton of issues that keep an ecommerce sellers attention focused on the here and now but you need to start thinking ahead. One of the best ways to invest in your business is by attending live events! Scott and his team have pulled together a substantial event filled with valuable insights that will help sellers like you. Brand Accelerator Live is just a few short months away - what are you waiting for? Grab your ticket! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott’s thought of the week.  [9:50] Question: I’m ready to move into the international marketplace, where do I start?  [18:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.yoursuperfans.com www.theamazingseller.com/story Sellers Summit Brand Accelerator Live Kevin Sanderson - Maximizing Ecommerce Kevin[at]maximizingecommerce.com  www.theamazingseller.com/js

What does it take to move your idea for a business brand from thought to reality? Do you need to gather all the info first or are there steps you can take and things you can learn along the way? On this episode of The Amazing Seller, you’ll hear from Scott as introduces a coaching call with Chris, who he met at the recent Sellers Summit event. In their conversation, Scott walks Chris through the process of planning out content, how to make engaging videos, what it will take to market his brand, and much more. You don’t want to miss a minute of this fascinating episode!  LIVE events are valuable! If you’ve been around the TAS community for very long, you know that Scott is passionate about live events. While some sellers are wary about putting in the money to attend live events - Scott has gone all in! Not only does Scott attend live events - he hosts them too. From informal meetups and workshops to the very first official TAS LIVE event coming this September - Scott believes that live events can make all the difference. If you are on the fence about attending a live event - this is the episode for you!  Why you should leverage your knowledge Do you have special knowledge or passion for a niche topic? Is there a way you can leverage your knowledge to serve a wider audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Chris can leverage his wife’s skill set to build a brand. Chris’ wife works with children who need speech therapy - Scott then walked Chris through how they could leverage her authority and credibility in this field to the marketplace. To learn more about this process and how you can apply it to your unique skill set - make sure to listen to this episode!  Create content your audience wants Let’s face it - no one enjoys getting bored. When you go to Facebook, Twitter, Instagram, or YouTube - you want to be engaged and entertained! Too often, brands make the huge mistake of boring their target customers - don’t let that happen to you. If your content addresses a more serious topic - that’s ok - you don’t need to be funny to be engaging. Go to YouTube and take a look at what people are viewing that pertains to your niche market - with that knowledge - you can begin creating content that your audience wants to watch. Explore this topic further by listening to this episode of The Amazing Seller! Make sure to build an email list If you’ve heard it once here at TAS, you’ve heard it a million times - you need to grow your email list. Seriously! There are SO many applications and ways you can leverage your direct connection with your email list audience. So what are you waiting for? If you don’t have an email list - get started! If you do have an email list - make sure you have a plan to keep that list warm and engaged. Too often Scott hears from sellers like you who have built an email list but have failed to utilize it. Find out why email lists are still relevant by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:45] Scott welcomes his guest, Chris to the private coaching call.  [5:00] Chris talks about how he met Scott.  [9:00] What are Chris’ wife’s career and skill set?  [11:00] Scott explains how Chris’ wife can use her niche skill set to build a brand.  [14:45] Tips for creating engaging video content.  [19:15] Planning out content creation.  [27:00] Why you need to focus on building an email list.  [30:30] How to get your audience to self-identify.  [34:20] Establishing credibility.  [38:30] Scott gives Chris some helpful action steps.  [47:00] What it would look like to take Chris’ brand to the next l

Is your ecommerce business prepared for one of the biggest days of the year? Prime Day is coming, and you need to make sure you’ve done everything you can to be ready! Prime Day is a great opportunity for ecommerce sellers like you to take advantage of huge earning potential. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the steps that sellers like you can take to make sure you aren’t caught off guard and ill-prepared. Have pen and paper ready - you don’t want to miss a minute of this helpful episode! Do you have enough inventory? Too often, ecommerce sellers make a critical mistake when they prepare for special days like Black Friday or Prime Day - they don’t pay attention to their inventory levels! Some sellers might go crazy and overstock their inventory, which leads to unexpected storage fees. Other sellers underestimate the inventory they need and miss out on easy profit! How can sellers like you find the right level of inventory you need to succeed on Prime Day? According to Scott and Chris, the best rule of thumb is to have 20% to 30% more inventory than you have ready for a typical week. To hear the guys walk through their thoughts on this topic - make sure to listen to this episode! Make sure your product listing is optimized! One of the most important things that sellers like you have to do to prepare for Prime Day is to optimize your product listing. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the importance of optimizing your product listing for keywords and images. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode! Lower your prices or offer a coupon? Let’s face it; everyone wants to get a good deal when they go shopping and Prime Day is a ripe event for fueling that impulse. What steps can you take as an ecommerce seller to make the most of this environment? Are you gun shy when it comes to offering deals on your product? Don’t be! Scott encourages sellers like you to press your advantage and drive sales by discounting your product. To hear how this strategy has worked out well for him and his business, make sure to listen to this exciting episode of The Amazing Seller! Use your email list! Did you know that Prime Day is one of the best times to use your email list and social media following to drive sales? What better time to utilize this amazing asset that you've been building up, right? What are you waiting for? If you haven’t built up an email list yet, the reason you need one is for moments like this one! Imagine the impact of increased traffic to your listing and an increase in value you can deliver your audience. To hear more from Scott and Chris on how to leverage your email list and social media following, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] What is Prime Day? Why is so important? [6:00] Prepare your inventory for Prime Day! [12:00] Is your product listing optimized? [22:20] Tips for driving traffic to your listing. [29:20] Which is better - lowering your prices or offering a coupon? [32:45] Prepare and remind your followers about your sale! [42:00] What are you waiting for? Build an email list! [48:20] Chris recaps how sellers can take advantage of Prime Day. [54:00] Closing thoughts. RESOURCES MENTIONED IN THIS EPISODE www

Are you fired up and ready to move the needle of progress in the right direction? What are some of the challenges holding you and your ecommerce business back? Here to help you get back on track as you head into the weekend is another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives a recap of this week’s TAS episodes, provides his thought of the week, and as he answers a question from a TAS follower like you. Have pen and paper ready - you don’t want to miss a minute of this helpful episode! Always go the extra mile If you’ve been around the TAS community for very long, you know that one of Scott many soapbox issues is customer service. It’s gut check time, how are you doing when it comes to customer service? More importantly, how would your customers say you are doing in that area? If you don’t get this critical aspect of your ecommerce business right, you’ll never stand out from all the other brands on the marketplace. What are you waiting for? Put together a customer service plan for your business today! Here more about this topic from Scott by listening to this episode of The Amazing Seller. Make sure to NICHE down! Do you think you’ve gone as far as you can with niching down your target market? Not so fast; think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it! How to maximize your efforts Is your brand designed around your customer’s experience? Seriously! Think through what they’ll purchase when they are on your site or your product listing - are there other things you could sell them to complement their order? Too often, ecommerce sellers like you fail to think through this critical step and maximize their efforts. The hardest part about selling is getting your customer interested in your brand - the easy part is selling them more stuff! If they’ve already got their wallet out, why not give them more things to buy? To learn more about maximizing your efforts - make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:15] Why you need to check out TAS episodes 686 & 687. [4:00] Scott’s thought of the week - go the extra mile. [9:50] Question: How do I NICHE down in the gift-giving market? [19:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/live www.theamazingseller.com/686 www.theamazingseller.com/687

You’ve heard Scott talk about the fun project he’s been working on with Greg Mercer, Steve Chou, and Mike Jackness - called the Five-Minute Pitch - now it’s time for the launch! The guys decided to take all the episodes from the Five-Minute Pitch and make them available in a podcast format. On this episode, you’ll get a sneak peek into one of the Five-Minute Pitch episodes featuring Mike Higman. Learn from Mike’s pitch and the judges as they evaluate if he has what it takes to move on to the next round! Mike’s pitch You can learn a lot of helpful business lessons from watching fellow business leaders make their pitch on Shark Tank. In that same vein - the Five-Minute Pitch lets you learn even more relevant lessons from watching ecommerce leaders make a pitch for their business. On this episode, you’ll hear from Mike Higman as he makes the pitch for his business, Hunting Gear Deals. Mike started his ecommerce business to create a place where hunters can find the best deals on the gear they want. Hear Mike’s full pitch to the judges by listening to this fascinating episode! The judges deliberate Listening to Mike’s compelling pitch, the Five-Minute Pitch judges enter their deliberation process. They’ve got to decide if Mike’s business and his pitch has what it takes to move on to the next round. The guys launched into a great back and forth that will really benefit ecommerce sellers like you - listen to their critiques and their praise for Mike - you might learn something useful. Ultimately, the Five-Minute Pitch judges decided to pass on Mike’s innovative and successful venture. Tune into this episode to hear more about their process and what went into their decision! Know your “Why!” Do you know your “Why?” What is it that gets you up in the morning and working toward the goals you’ve set? For some, it’s to get out of the rat race of a 9 to 5, for others it’s financial freedom for their family. If you don’t know what you're, why is, you won’t enjoy sustained success! Each of the entrepreneurs who stepped out and participated in the Five-Minute Pitch knows their "why." Learn from their example - work on your story and identify the big reason why you are going on this crazy ecommerce journey! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:50] Scott introduces this special “5-Minute Pitch” podcast episode. [3:30] 5-Minute Pitch episode begins. [6:10] Mike begins his 5-minute pitch. [15:30] Mike reflects on his pitch and the judges deliberate. [21:10] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE The 5-Minute Pitch Podcast The 5-Minute Pitch - Win These Incredible Prizes! Greg Mercer - Jungle Scout Steve Chou - My Wife Quit Her Job Mike Jackness - Ecom Crew FreeeUp www.HuntingGearDeals.com

How do you feel about fear? It sounds like a strange question, but the answer has HUGE implications for your ecommerce business! If you let fear run your life - you’ll be miserable. Why not learn how to embrace fear and use it help you achieve your goals? On this episode of The Amazing Seller, you’ll hear from Scott and Joel as they explain how sellers like you can understand the fear you have and how to use it positively. You don’t want to miss a minute of this informative and helpful episode! Where does your fear come from? Take a minute and consider the fear or anxiety that you have about your business. Where does that fear come from? Are you worried it is all going to come crashing down around you? The truth is - your fear comes from a place of preservation. Fear is a natural reaction to change and risk in our lives. Guess what? You aren’t in danger! Fear told your ancestors when to go into self-preservation mode, but you don’t have to have the same reaction. To hear Joel and Scott expand on the root causes of fear - make sure to listen to this episode of The Amazing Seller! Why the right people in your corner can make all the difference As an entrepreneur, you are likely used to going it alone and figuring out problems without anyone's help, right? What if you’ve been going about it the wrong way? Did you know that you can actually go further and faster when you connect with like-minded people? It’s true! According to Scott, spending time with other entrepreneurs have had a huge positive impact on his mindset and the trajectory of his business. To hear Scott and Joel explain the importance of connecting with other leaders, make sure to listen to this episode of The Amazing Seller! Use your fear! What if you could not just defeat the power of fear in your life but USE it as fuel? Does that sound too good to be true? It doesn’t have to be! Instead of letting all that nervous energy and worrying rob you of the joy and drive you need to succeed - use it! Do you want to be in the same boat you are in a year from now? If you don’t - use that fear of complacency to make some positive changes in your life and business! At the end of the day - you can’t expect everything to come easy. If you want real and lasting change in your business - you’ve got to fight for it. Learn more about using fear to your advantage by listening to this episode with Scott and Joel - you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] What is the root cause of your fear? [9:00] The worst-case scenario. [13:30] You’ve got to surround yourself with the right people. [21:50] Scott talks about the fear he had with the lake house. [25:00] Make sure to check out Brand Accelerator Live! [28:15] Use your fear as motivation! [30:30] Closing thoughts. RESOURCES MENTIONED IN THIS EPISODE SpeakPipe www.theamazingseller.com/ask www.theamzingseller.com/live

Don’t you hate it when you run into a wall with your business? Everything seems to be moving along fine - then all of a sudden - you hit a wall! The wall you hit can take a bunch of different forms - lack of motivation - financial difficulties - the list could go on. What are you going to do about it? You have the power to change your situation! Tune into this episode of The Amazing Seller as Scott and Chris explain how sellers like you can get the most out of your email list. You don’t want to miss a minute of this helpful episode! Brand Accelerator LIVE This is it - Brand Accelerator Live is just a few months away! Scott and Chris were down in Texas for this episode as they joined the TAS team to hammer out a few more details for this amazing event. Do you have your ticket yet? What are you waiting for? Remember - you need to invest in your business by investing in your growth as a leader! How else do you expect to learn new concepts and strategies? Don’t leave it all up to books and workshops - live events can do wonders for your business! Get more details about the event in the resources section at the end of this post. Just be a human! Do you ever get beautiful branded emails from the big box stores and feel intimidated? How can an ecommerce seller like you ever hope to compete with the resources of retail giants? While those polished and shiny emails look good - the truth is - people respond to a more humble approach! Time and time again, Scott and Chris have found that simple and straight forward emails get the best responses. That’s good news for sellers like you! You don’t have to imitate the big guys - just be yourself! To hear more about this critical topic from Scott and Chris - make sure to listen to this episode of The Amazing Seller! The three email profit push Even with Scott and Chris’ encouragement - writing an email to get sales or even goodwill with your audience can be really hard. If you want to overcome that difficulty - you’ve got to be willing to put yourself out there. To help make that process a little easier - here is the three email profit push. Make an offer - tell them what it is and why they should care. Send a reminder email about the offer. Send a final email about the offer ending soon! You can send these emails in one day - or over the course of three days. Listen to Scott and Chris expand on this email strategy and much more by tuning into this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Why you should get excited about Brand Accelerator LIVE! [5:30] Question: I’m stuck - what do I email my list to get sales? [7:15] There is no magic script - just be a human! [10:40] The one thing most sellers miss when sending emails. [15:00] How to “Sell” without “Selling.” [20:15] What is the three email profit push? RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/live www.tasclass.com Travel Fashion Girl

You know that sinking feeling you have when you go to log in to your Amazon account in the morning, and you see that dreaded red flag? It doesn’t have to be that way! More and more - Scott is hearing from ecommerce sellers like you who put way too many of their eggs into the Amazon basket. This isn’t an Amazon bashing episode - it’s a reminder that you need to think beyond Amazon. On this episode, you’ll hear from Scott as he shares a horror story from one of his inner circle members - let it serve as a warning to build external assets for your brand! The HORROR story Imagine you are chugging along minding your own business when Amazon Shipping sends you an email and asks you to participate in a new Beta program. Wow - that sounds great! They offer to send you a printer to print out labels and make the whole process easier - even better! Then the other shoe drops - the printer won’t work with your computers. You reach out to Amazon and plead with them to help correct the problem and avoid delayed shipping on your account - all to no avail. Sounds like a nightmare - right? What would you do in this scenario? The solution Jim’s story is a great example of why sellers like you need to build out external assets like a home base (blog/website), email list, and social media channels! Don’t get caught with all of your eggs in the Amazon basket. Amazon is a great place to launch and grow your business, but you NEVER want to depend on a single channel outside of your direct control. While building out your own assets sounds complicated - it’s really not that difficult. To hear how sellers like you can get started and avoid a situation as Jim faced, make sure to listen to this episode of The Amazing Seller! Check out the P.A.C.E method! If you haven’t already - you need to check out the PACE method that Scott has been developing over the last year. PACE is a formula that sellers like you can use to future-proof your brand. If you’ve already brushed up on PACE - make sure to attend the Brand Accelerator LIVE event in Septemeber to go even further with brand building strategies. If you want what you’ve never had - you’ve got to do what you’ve never done! Don’t get stuck doing the same thing over and over again while expecting a different outcome. Learn a better way from Scott and the TAS team. You can learn more about PACE and the Brand Accelerator LIVE event in the resources section. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] Jim’s voice message - an Amazon horror story. [7:30] Scott reacts to Jim’s story. [9:15] You’ve got to build your own assets! [11:30] Check out the P.A.C.E method. RESOURCES MENTIONED IN THIS EPISODE Voxer www.theamazingseller.com/pace www.theamazingseller.com/live

There are so many strategies and programs out there that try to get sellers like you on the “Quick road” to success. Does a quick road to success even exist for ecommerce sellers? According to Scott, the answer is, “No!” He says that there are a ton of opportunities for sellers, but it will take hard work. Are you ready to put in the time to see your goals achieved? Tune into this episode of The Amazing Seller as Scott breaks down his simplified formula for getting started - it won’t be easy, but it will work! Know your market! If you had to describe your target audience right now, could you? It might sound like a silly exercise, but it’s vital to the success of your business! Too often, ecommerce sellers try to go big and make a splash with their marketing efforts only to find that they spend time and money reaching the wrong audience. Don’t let that happen to you! Make sure you know how to target and vet the right people for your brand by listening to this helpful episode of The Amazing Seller! Build your email list. Is building an email list worth all the trouble? Can it really serve as a valuable asset as you build your ecommerce business? On this episode of The Amazing Seller, Scott breaks down why email list building is so important and why sellers like you shouldn’t skip this important step. The primary reason why Scott is such a huge fan of email list building is that he’s seen it work! In multiple test runs and with his brand, Scott has seen the impact a well-constructed email list can have for an ecommerce brand. If you are ready to take the dive and find out how you can start building an email list today, make sure to catch this episode! Create digital products. If you’ve been around the TAS community for very long, you know that Scott is big on creating and marketing digital products as part of a robust brand growth strategy. Have you dabbled with digital products yet? Do they sound too complicated for you? They don’t have to be! Digital products are a great way to grow the depth of your brand and gain credibility in the eyes of your audience. If you are ready to put in the time to create a digital product, then make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] Why you need to be thinking long-term. [4:00] You need to know your market! [5:40] Validate and identify potential traffic. [9:20] Build your email list! [14:30] Validate 3-5 offers you can market to your audience. [19:30] How to create digital products for your target market. [23:00] Scott recaps all seven steps. [26:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/workshop www.theamazingseller.com/ask www.theamazingseller.com/buildlist Mystery Tackle Box

How is your ecommerce business coming along? Is everything firing on all cylinders or do you need a tune-up? If you are anything like most entrepreneurs - you need a little pick me up now and then. Good news - you’ve come to the right place! Scott won’t fill you up with a bunch of empty statements to keep you going - he’ll deliver helpful tips and insights that actually work! Tune into this episode of The Amazing Seller as Scott provides his thought of the week and addresses a question from a TAS follower like you! You don’t want to miss it! Your skill set has value! Did you know that you are learning a skill set with your ecommerce business that you can use for the rest of your career? It’s true! The lessons you are learning - analyzing the market - researching niche groups - and marketing your product - these can serve you for years to come. Don’t let someone else tell you that you are wasting your time or that you can’t use your skills down the road. Lean into your skills and sharpen them - you never know when the perfect opportunity will arise. To learn more helpful insights like this one from Scott, make sure to listen to this episode of The Amazing Seller! Leverage your attention If you’ve been around the TAS community for any length of time, you know that Scott is passionate about helping sellers like you grab the attention of your target audience. One of the best ways to grab your audience’s attention is by providing helpful and engaging content. Once you have them coming back for content again and again - you can use that to start promoting a private label product. The whole private label process might seem challenging, but if you are ready to give it your all - you’ll find that it is totally doable! If you want to find out how to make this process work for your ecommerce business, make sure to listen to this episode! Take Action! Let today be the start of your journey - borrow some of Scott’s high power energy and use it as fuel to TAKE ACTION! No one in the TAS community will tell you that the journey is easy, but many will tell you that the journey is absolutely worth it. Pull out your notepad or start that new checklist - put down three things you can do to start the ball rolling. Don’t put it off or let some excuse get in the way. You are the director of your business - you are the person who can make it happen! Remember - the TAS community is here to encourage you on your journey. Use the resources at your disposal to learn the skill sets you need to take your business to the next level. Good luck out there! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott’s thought of the week. [10:50] Question: How do I leverage Private Label without adding more work? [19:00] Closing thoughts. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/live Scott Voelker (@scottvoelker) • Instagram www.tasclass.com Entrepreneurs on Fire with John Lee Dumas

Do you ever find yourself struggling to build momentum with your ecommerce business? If so - you aren’t alone! Many sellers go to events or masterminds only to struggle with implementing new strategies once they get home. On this episode of The Amazing Seller, you’ll hear from Scott and Joel as they explain how sellers like you can get the most out of events, what makes Brand Accelerator Live so unique, how to break out of the norm and take action, and much more. This episode is designed to encourage sellers like you - don’t miss it! Brand Accelerator LIVE Update Scott’s got some great news to share regarding the TAS Brand Accelerator Live event! As you know - Scott has been hard at work, making sure sellers like you get a unique and rewarding experience at the upcoming Brand Accelerator Live event. Part of making it a great event is getting the right person to MC and make sure the whole experience goes smoothly. Here’s the good news - the MC will be a familiar voice - Joel Bower has agreed to fill this vital role, and he is READY for it. Tune into this episode of The Amazing Seller as Scott and Joel give more updates on this fast approaching event! An event created for sellers like YOU! Scott and the crew planning the Brand Accelerator Live event get it - they know that these type of events can feel pretty cookie-cutter. If you’ve been to one marketing or ecommerce event - it feels like you’ve been to them all, right? What does it take to stand out from the rest of the pack? How will Brand Accelerator Live be any different? The TAS crew wants this event to be the ONE event you go to this year. With that approach in mind, they promise that they won’t waste your time. Scott and his team know what it means to come up with the cash to attend an event like this and want to make it a good return on your investment. Hear more about how they’ve crafted this event with sellers like you in mind by listening to this episode! Get the most out of attending events. Truthfully - you really only get out of events and masterminds what you plan on contributing. Yes, these are events that you attend and absorb, BUT there are things you can do to set yourself up for success! According to Joel and Scott, it all comes down to application and follow through. These guys get it - when you attend events it can feel like you are drinking out of a fire hydrant - that’s normal! What you need to do is create a sperate sheet or document during the event and make a list of action steps. When the event is over, and you are on the airplane heading back home - pick two action steps that that whole list you created. When you focus on JUST two action steps, you increase the likelihood of actually following through! You’ve got to get out of the house! From time to time - Scott gets push back from TAS followers like you who argue that attending an event is a waste of time. Do you find yourself falling for that line of thinking? There are two key reasons why you should attend an event like Brand Accelerator Live. Attending an event gets you out of your house and out of your regular routine. Don’t ignore or gloss over this point! Sometimes a little break from the same old - same old can make a HUGE difference. You never know who you will meet and how that connection can change the course of your business. Scott has made some many great connections over the years by simply showing up to an event and taking the time to get to know fellow sellers. What are you waiting for? Do you really think you can get those amazing benefits sitting at home? Try something new and see if you can get some helpful insights that will help you take your business to the next level of growth! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of

Do you struggle with understanding how SEO works? Do you want to figure out how to attract traffic to your blog and social media channels to grow your ecommerce brand? If so - you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain what type of content you should create, tools you can use to get started, how to use keywords effectively, and much more. Make sure you have your pen and paper ready for this extra helpful episode - you don’t want to miss a minute! The type of content you should create What type of content should you create for your ecommerce brand audience? Where should you start? If you really want to know the answer - look to YouTube! Find out which type of questions people in your niche are looking for answers to by searching YouTube and Google. Let those amazing search engines do the heavy lifting for you. Scott and Chris have a ton of additional information to share with sellers like you. To hear more about creating the type of content you need to succeed - make sure to tune in to this informative episode of The Amazing Seller! What is the problem you are trying to solve? Content is all around you - seriously! If you are confident that there is a market out there for lawn care or kayaking - why not connect with someone locally who is an expert in that field? Sellers like you can leverage the knowledge and skill set of others to highlight helpful tips and insights your audience needs. It might sound difficult, but the truth is - when you know how to look in the right places, the ideas will flow! Get more tips from Scott and Chris by listening to this episode of The Amazing Seller! Don’t over-think it! Time and time again - ecommerce sellers in the marketplace close up shop because they over-thought their approach. Yes - dream up, test, plan out, and implement your strategy but don’t stress over every detail! If you have any hope of succeeding as an ecommerce seller, you’ve got to be willing to roll with the punches and adapt. Do you have what it takes? Of course, you do! Jump into this episode of The Amazing Seller to hear from Scott and Chris as they dive deep into SEO tips and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:50] What is the content that your target market needs to know? [5:00] The type of content you should create. [11:30] Tools you can use to get started. [13:00] What is the problem you are trying to solve? [15:30] Make sure your question or title is the keyword you are going after. [18:10] Don’t over-think it! [22:30] Closing thoughts. RESOURCES MENTIONED IN THIS EPISODE The 5-minute Pitch www.tasclass.com www.theamazingseller.com/live Keywords Everywhere Answer the Public Canva Fiverr Travel Fashion Girl

Are you fired up and ready to push your limits as an ecommerce seller? Or do you find yourself struggling to meet your goals and stay motivated? Whichever boat you find yourself in - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on TAS resources, provides his thought of the week, and answers a common question from sellers like you. Have pen and paper ready - you are going to need it for this one! Invest in people When you build your business from the ground up, it can be tempting to think of everyone else as competition. While you should take your competition seriously - don’t be afraid to collaborate and network! You have no idea how making the right connections can come around and serve your brand down the road. Take Scott’s example - he reached out to Chris early on in his ecommerce journey and they started working together. Now Scott and Chris are as thick as thieves! Get Scott’s take on why sellers like you should invest in relationships by listening to this helpful episode of The Amazing Seller! Don’t focus on products! Scott often gets asked if he would do anything differently from how he built ecommerce brands back in 2014 - the short answer is, yes! As many of you know, these days, Scott is focused on helping sellers like you build a brand that can go the distance. This approach forces you to take a more holistic approach than just chasing a hot product. The future of ecommerce, according to Scott, is brand building - plain and simple. Scott believes in this approach so much that he has poured a lot of time and energy into equipping sellers like you! Make sure to check out the links he’s put together located in the resources section at the end of this post. Content creation is KEY If you’ve heard it once, you’ve heard it a thousand times here at TAS - content creation is KEY. How is your brand coming along with content creation? Are you connecting with your target audience and serving them up content that keeps them coming back for more? The truth is - there is no reason to fail at content creation! There are a ton of ways to find out what your audience is searching for and it doesn’t cost a dime. Don’t let excuses keep you from success - learn from Scott and find out what you need to do to deliver content that resonates with people. If you need a nudge in the right direction - this is your nudge! Search the TAS site for content creation, and you’ll find a whole host of helpful tips and resources. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:30] Scott’s thought of the week - invest in people. [13:30] Question: What should I do NOW vs in 2014 when launching products? [17:30] Scott shares a conversation he had with Mike Jackness. [19:40] Why content creation is KEY. [23:45] Closing thoughts. RESOURCES MENTIONED IN THIS EPISODE www.tasclass.com www.theamazingseller.com/ask www.theamazingseller.com/live My Wife Quit Her Job Jungle Scout AdThrive MediaVine The 5 Minu

Are you ready to take your ecommerce business to the next level of growth? Seriously - are you ready? What are you waiting for? Would a well thought out and prove strategy help? Of course, it would! Good news - you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they recap their experience at a recent Sellers Summit event. In their conversation, the guys explain how the PACE method works and how sellers like you can use it to grow your business. Have pen and paper ready - you are going to need it! Make sure to lay a solid foundation! Any good business leader will tell you that one of the most important aspects of building your business is laying a solid foundation. Does that mean that you have to do everything perfectly from the start of your business? No! You’ll make mistakes along the way - that’s fine. There is no need to rush into your business without a solid foundation in place. Take your time, do your market research, find out what kind of business you want to build and then reverse engineer it. Learn more about the preparation phase of building your business from Scott and Chris by listening to this episode of The Amazing Seller! 3 reasons to start with your target market in mind Too often, Scott and Chris see sellers start their ecommerce business without thinking through who they are trying to reach. Don’t put the cart before the horse! You need to start with your target market in mind. Scott and Chris have three reasons why sellers like you should take this approach. The market will tell you which products it wants. You don’t have to randomly search Jungle Scout to look for viable products. You don’t have to stress about the profit margins on each product. This isn’t just theory - Scott and Chris have seen this strategy play out, and it works! Jump in and learn how to build a successful business based off of these principles by listening to this episode of The Amazing Seller. Don’t worry about giving away free content Are you worried about giving away too much content for free? Don’t worry about that! Take Scott as a good example - he’s been giving away content on his blog for FREE for years. He doesn’t stress about each blog post or resource he gives out for free because he figured out that being known as a go-to resource is much more valuable. How can you become the go-to resource for your niche market? Give them valuable content! To hear how you can adopt this strategy that has worked for Scott, make sure to catch this episode of The Amazing Seller. Create a connection with your audience Too often, ecommerce business leaders get really excited about the potential for tools and assets like an email list or a YouTube channel, but then they never take advantage of that resource. These are the folks who collect 50,000 email addresses, but they never send an email out - that’s insane! You have a whole host of helpful resources at your disposal that Scott has created just for you. Make sure to check out the links located in the resources section to take your business to the next level of growth. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:20] Chris shares his thoughts on the recent Sellers Summit event. [7:00] Why is the preparation pillar so important? [10:10] Five reasons to start with the market in mind. [17:30] What if you give away too much content for free? [20:20] Make sure to check out the TAS live class! [25:50] How do you grab attention in your market? [31:15] Cultivating your following is key! [34:20] Expansion is all about taking your business to the next level. [37:40] Scott recaps all four pillar

Imagine what it would be like to pre-launch a product and get $17k in sales within the first 24 hours. Does it sound too good to be true? It doesn’t have to be! There are steps you can take with your ecommerce business to enjoy this level of results. On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down how Alexandra Jimenez made $17k in 24hrs, why you need a home base, major takeaways that you can implement today, and much more. You don’t want to miss a minute of this valuable episode! Build your home base, today! If you’ve been around the TAS community for very long, you know that Scott is pretty big on helping sellers realize the value of creating a home base for their brand. Have you built your home base yet? Are you too intimidated to get started? Stop stressing about it and just jump in! You don’t have to have all the details figured out - just grab a domain name and start creating content - it’s that easy. Try taking a look at some of the other brands you want to compete against and see what they are doing - chances are you can do something similar - or even better! Learn more about building a home base for your ecommerce brand by listening to this episode of The Amazing Seller! Why you need to build AND use your email list Most sellers who follow Scott have likely listened to his advice, and they have built an email list - after all, it is not that difficult. However, did you know that many of those sellers have failed to complete the critical second step of building an email list? It’s true - many ecommerce sellers build their email list and then fail to keep their list warm! Don’t follow down that path! It really doesn’t take much to cultivate your email list and keep them engaged. Learn from the helpful tips and insights that Scott has to share so you can keep your followers engaged! Action steps you can take How can you get similar results that Alexandra Jimenez enjoyed? According to Scott, it all comes down to two things - grabbing attention by serving your market and monetizing your home base. While these two action steps sound complicated, they really aren’t! Find out what your audience wants to know about and deliver it to them by providing useful content. Once you become a trusted source, you’ll see the traffic roll in. Once the traffic starts coming to your home base - turn on the ads and start earning revenue! Get all the details from Scott so you can get take your ecommerce business to the next level of growth! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:30] The play-by-play explaining how Alexandra Jimenez made $17k in 24hrs. [7:30] You need a home base! [10:30] Why you need to build AND use your email list. [14:00] Two BIG TAKEAWAYS. [18:30] Scott recaps what led to Alexandra’s success. [21:10] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/671 www.tasclass.com www.theamazingseller.com/buildlist

It’s that time of the week again - another session of Ask Scott is here! This is the place to be on Friday or any day of the week, really. Get an extra push in the right direction and hear helpful content that is relevant to you and your ecommerce business. On this episode you’ll hear from Scott as he gives an update on TAS resources and events, shares his thought of the week, answers a question from a TAS follower like you, and much more. You don’t want to miss a minute of this fun and helpful episode of The Amazing Seller! Don’t be afraid to make a pivot If you find yourself ready to start moving into the ecommerce space but you aren’t quite ready to go, “All in,” what should you do? Is there a way to get your feet wet without diving off into the deep end? Yes - there is! Scott encourages sellers who want to test the waters to connect with an influencer who has a following but doesn’t sell their own products. By connecting with an already established brand - you can start testing your knowledge and help them explore new opportunities for their business. It’s a win-win scenario! Tune into this episode of The Amazing Seller to hear Scott expand on this great idea! A great way to get your feet wet If you find yourself ready to start moving into the ecommerce space but you aren’t quite ready to go, “All in,” what should you do? Is there a way to get your feet wet without diving off into the deep end? Yes - there is! Scott encourages sellers who want to test the waters to connect with an influencer who has a following but doesn’t sell their own products. By connecting with an already established brand - you can start testing your knowledge and help them explore new opportunities for their business. It’s a win-win scenario! Tune into this episode of The Amazing Seller to hear Scott expand on this great idea! What do you have to lose? If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce sellers like you TAKE ACTION. Have you been taking action lately or have fear and worry taken over the driver’s seat? Remember, there is a whole TAS community here to help you find the tools you need for long-term success. From TAS classes and events to resources like ebooks - this community was built with sellers like you in mind. Make sure to check out all the links located in the resources section - they are there for your benefit! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] You’ve got to be willing to make a pivot. [10:45] Question: How do I reduce risk and take action in my business journey? [13:30] Scott explains how to “Test” what you’ve learned about brand building. [19:30] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/live www.tasclass.com Travel Fashion Girl TAS episode #672

Wouldn’t be nice if you could build a system or machine to generate profit for your ecommerce business? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he walks through how to build an email list, what it takes to keep your audience engaged, how to cross-promote your brand, common mistakes to avoid, and much more! If you are ready to take your ecommerce business to the next level of growth - this is the episode for you! What are you waiting for? If you have been part of the TAS community for any period - you know that Scott is passionate about getting ecommerce sellers to go “All in” on email lists. Time and time again, Scott hears people ask - “Isn’t email dead?” His reply is a resounding - “No!” Sure, social media ebbs and flows, but email is constant. So what are you waiting for? Why haven’t you built up your email list? To hear why this tool is so vital for a thriving ecommerce business, make sure to catch this episode of The Amazing Seller! Don’t let your list grow cold! Too often ecommerce leaders get excited about launching their brand and building an email list that they make a HUGE error - they fail to keep their email list hot! If you were to measure the temperature of your email list, what would the result be? Is your audience red hot and ready for whatever you send their way OR has it been a few weeks sent you sent them anything? If you are going to pour time and energy into building your email list - don’t lose momentum by failing to keep them connected to your brand! Learn how Scott keeps his email lists engaged by listening to this helpful episode of The Amazing Seller. Automate whenever and wherever you can Did you know that there are tools and processes you can use to take a lot of the leg work out of getting people connected to your ecommerce brand? It’s true! You don’t have to manually create emails and send them out to each new person who checks out your brand - you can have a system that takes care of that! From hello bars to auto-responders, Scott encourages sellers like you to work SMARTER, not HARDER. Find out how Scott automated a large number of his processes by listening to this episode of The Amazing Seller - you don’t want to miss it! Common mistakes to avoid As an ecommerce business leader, you know the value of learning from those who have come before you. That’s why you are here learning from Scott so you and avoid the mistakes he made early on in his career and mistakes he still sees many ecommerce sellers make today. One of the significant mistakes that Scott sees time and time again are sellers who are too worried that they’ll mess up or present an unpolished email or video. Scott says - “Don’t stress about that!” You will get better at sending emails and recording videos over time - but you’ll never get there if you don’t START! So what are you waiting for? Get out there and TAKE ACTION! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Make sure to catch Scott’s FREE Live TAS Class. [5:20] What are you waiting for - build your email list! [7:15] Scott explains how to use an auto-responder & how to connect w/ your audience. [11:00] Scott’s favorite auto-responder. [12:30] Don’t let your email list get cold! [16:00] How to use questions to your advantage. [19:00] Common mistakes that many sellers make with their email list. [22:00] Open and clickthrough rates you should expect. [25:20] Scott recaps how to create a profit machine. [27:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE

Are you someone who LOVES a good challenge? Do you find it easier to get pumped and motivated when you are working in a group or trying to meet a deadline? If that’s you - good news - Scott’s got a challenge for you! On this episode of The Amazing Seller, you’ll hear from Scott as he lays down a challenge for sellers, explains how to reach your target audience, shows you how to make a profit from traffic, and much more. Make sure you have pen and paper ready for this helpful episode - you don’t want to miss it! Know your audience! Do you know your target audience inside and out? Where do they spend their time online? Are they more active on Facebook or Instagram? If you don’t know your audience, how do you expect to reach them? Scott has developed key practices that sellers like you can use to connect with and reach your audience. If you haven’t already, make sure to check out the Ecom Business Formula book that Scott has created for TAS followers like you! Learn more about reaching your target audience on this episode of The Amazing Seller – you don’t want to miss it! Grab their attention What will grab your target audience’s attention? Will they be drawn in with an Ipad giveaway? Or are they more likely to gravitate toward a free audiobook on the topic you are building your brand around? Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience, but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find related content and get it in front of your customers. Learn how to create relevant content by listening to this informative episode! Why you need a home base Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog - don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:50] Scott’s challenge for the TAS audience. [6:35] What does your target audience want? [9:00] Create a list of topics relevant to your market. [12:00] The key to creating evergreen content. [16:00] Make sure to create a home base! [20:45] Why you need to create a Facebook fan page and an email list. [24:15] Where does the profit come in? [26:20] Scott everything he’s covered so far. [30:00] Traffic is the new currency! [32:20] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.tasclass.com www.ecombizbook.com Legal Zoom United States Patent and Trademark Office Rev Temi

Are you fired up and ready to keep pushing the envelope? What is keeping you headed in the right direction with your business? If you need a little jolt to spur you on - you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares an update on TAS events and resources, answers a question from a TAS follower like you, and much more! Have pen and paper ready - you don’t want to miss a minute of this helpful episode! Make sure to diversify! If you’ve been part of the TAS community for very long, you know that Scott is passionate about helping sellers like you diversify your channels and income streams. How are you doing on that front? Are you still largely dependent on Amazon, or have you started to build out your brand presence on social media and through your home base? Remember - there are a ton of TAS resources at your disposal to help you take your ecommerce business to the next level. Check out the links in the resources section at the end of this post! Clickthrough rates and email list building. As you follow Scott’s advice, and you build your ecommerce business, you might be wondering, “What open and click-through rates should be looking for?” You are asking the right questions! According to Scott, a good number to shoot for is 20% of your list to open your email. For click-through rates, the number to shoot for is 2-3% of your email list. Now, that might not sound like a lot but if you are pouring your energy and focus into social media channels and cultivating your email list - you are headed in the right direction. To hear more from Scott about this critical topic, make sure to listen to this episode of The Amazing Seller! FREE TAS Classes made for you! What are you doing on Wednesday, May 29th or Thursday, May 30th? Do you want to learn how to get UNLIMITED TRAFFIC in any market, to build or scale your brand? Of course, you do! Listen up - right now; this class is FREE. Yes, you heard that right - FREE! The catch is, you have to attend this virtual event LIVE on the 29th or 30th. Scott is going to start rolling out special TAS LIVE virtual events like this one, and he wants you to get in on the action. You can check out the link in the resources section for more info - don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:15] TAS announcements and updates. [6:30] Scott’s thought of the week; diversify! [7:20] What are good email open clickthrough rates that I should aim for? [15:00] How you can address poor open and clickthrough rates. [19:50] Don’t worry about people unsubscribing to your email list! [21:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/live www.theamazingsellertv.com www.tasclass.com www.theamazingseller.com/buildlist

Do you ever find yourself lost and confused when it comes to attracting traffic for your ecommerce brand? Have you tried every tool and tip only to come up empty? If so - you aren’t alone! Many sellers like you are trying to figure out the best way to drive traffic and get their business off the ground. On this episode, you’ll hear from Scott as he recaps a recent coaching call where he spelled out his eight-step plan to build free traffic assets and generate income at the same time. You don’t want to miss a minute of this helpful episode of The Amazing Seller! Steps 1-4 In a recent coaching call, Scott spelled out eight steps to build traffic assets and generate income at the same time. Here are the first four steps that Scott provided. Give your brand a name that will allow you to go a little broader down the line. Create a website and “Home base” for your brand. Create a YouTube channel for your brand. Create a Facebook page for your brand. Where are you currently with your brand? Have just now started to think about building out a YouTube channel? What about your website and home base? To hear Scott expand on each of these critical aspects of driving traffic to your brand, make sure to listen to this episode of The Amazing Seller! Steps 5-8 If you’ve been around the TAS community for very long, you know that Scott loves to break things down, so you guys don’t get too overwhelmed. In that spirit, here are the second half of the steps Scott has outlined for sellers like you to build traffic assets and generate income at the same time. Create at least one video per week for your audience. Post your video to YouTube. Embed the YouTube video on your blog with a transcript and/or a write up of the subject. Build up your email list and let your audience know about your newly created content! This list is just the tip of the iceberg! There are a ton of resources and content that sellers like you can use to go even deeper with Scott’s content. Have pen and paper ready - you are going to need it! Where will YOU start? Alright, it is gut check time! As Scott often says, it’s time for you to, “Take action!” Where will you start taking action today? As you look over Scott’s eight steps do you feel good with your progress or do you feel like you need to kick it into the next gear? Wherever you are now - the only way to move forward is to plan your next step! Remember, the TAS community is here to keep you going and support you - have you jumped in yet? Learn more about the events and tools available to the TAS crowd by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Why you should check out Traffic & Profits. [4:20] Scott walks through a coaching call he recently had. [5:45] Why you need to create a home base. [11:30] Create social media channels and push out content! [15:45] Plan out your content strategy. [20:00] Why you need an opt-in capture form on your site & how to build an email list. [24:00] Scott recaps all 8 steps to build free traffic assets and generate income. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/671 www.tasclass.com www.ecombizbook.com GoDaddy

Do you ever feel like you’ll never have what it takes to build a thriving ecommerce business? What if there was just one key insight or lesson out there that could unlock your full potential for growth? On this episode of The Amazing Seller, you’ll hear from Scott as he interviews entrepreneur and business leader, Alexandra Jimenez. In her conversation with Scott, Alex opens up about how she involved with the travel industry, what it took to monetize her blog, challenges she faced along the way, and much more. Don’t miss a minute of this fascinating episode featuring Alex’s story! Content and traffic go hand-in-hand. If you’ve been part of the TAS community for very long you know that Scott is convinced that traffic is the new currency - but did you know that content and traffic go hand-in-hand? It’s true! You won’t keep people coming back for more if you have poor content! What is your content creation strategy? Does it need a little push in the right direction? If so, you’ll want to have pen and paper for this episode. Listen to this episode to learn from Alex’s expert perspective and find out how she has been able to maximize her content to drive traffic! Using Facebook Live effectively. Did you know that Facebook Live is one of the best tools to have your toolkit? Think about it - it’s a FREE way to draw your target audience in and help them get to know you and your brand! You can also use Facebook Live to drive sales and traffic to your blog or website. Alex decided to create her first physical product and was able to successfully raise over $17,000 in pre-sale purchases by using Facebook Live. Imagine that! To get the full scoop from Alex on how she was able to accomplish this feat, make sure to listen to this episode of The Amazing Seller! Hard work will get you results! Too often startup business leaders are constantly on the lookout for a new hack or trick that will take their business to the next level - and for a good reason, starting a business is hard! The truth is, there is no hack that will help you achieve overnight success, the one thing that will ensure your success is your level of commitment. Are you willing to put in the time and energy necessary to achieve your goals? If you aren’t ready to put in the hard work - don’t expect to see results! Learn more from Alex and Scott as they stress the value of hard work on this episode of The Amazing Seller. Make sure you think out your strategy. How is the growth of your business coming along? Do you have a solid strategy in place or are you unsure of which direction to take? Think of it this way - you need to have a solid foundation before you build the house! Is your business starting off with a good foundation? If you want to take the time to invest in your business and give it every chance to succeed then make sure to learn from the best! You will find links to resources from Scott and Alex in the section below - use them to your advantage! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Make sure to check out the “Traffic and Profits” training. [5:45] Scott welcomes his guest, Alexandra Jimenez. [7:00] Alex talks about her background and how she got into her current market. [10:45] Where did the idea to make money off of blog content come from? [14:00] Alex shares how a side hustle got her in trouble. [15:40] How Alex supported herself financially while travelling. [17:45] What does Alex’s content creation process look like? [21:30] Is email list building really that important? [26:00] How did Alex start to monetize her blog? [28:00] Alex explains why she started selling her own physical products. [34:00] How to do an effective

How are you progressing with your ecommerce business? Are you hitting all of your target goals are do you find yourself lagging behind? Scott’s here to help sellers like you answer some questions and get you headed in the right direction, it’s time for another session of Ask Scott! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question about Facebook Messenger chatbots, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode of The Amazing Seller! Be intentional with your time. Recently Scott attended an event featuring author and business leader, Jeff Walker. At the event, Jeff spelled out some helpful insights to encourage leaders in their journey. These lessons from Jeff have been bouncing around in Scott’s head all week, and he really wanted to get them to the TAS community so here they are. Know what you want. Plan out the steps to get there. Schedule time to work on those steps. Be intentional with your time. Which one of Jeff’s insights resonates the most with you? Are you ready to take action? Tune into this episode of The Amazing Seller as Scott expands on these insights from Jeff and much more! Should you use Facebook Messenger chatbots? Let’s face it, as a business leader, shiny objects are a huge problem, aren’t they? You start to see a peers business take off because they did this “One thing” and now you want to divert your attention to try and get the same results. The problem is, just because it worked for them it doesn’t mean it will work for you! Listen to Scott’s advice and avoid shiny objects - that doesn’t mean you can’t use new tools like Facebook Messenger chatbots, but it does mean that you need to make sure you are sticking to your plan! To hear Scott expand on this important topic and more, listen to this episode of The Amazing Seller! How to use an email list effectively. When it comes to utilizing a tool like an email list, the name of the game is cultivation. You’ve got to make sure you are delivering relevant and helpful content to your target audience who are staying subscribed to your email list. Think about how you would want someone to engage with you! Would you be likely to stay subscribed to an email list if all they did was ask you to buy their product? Probably not! But if they showed up and delivered value that was relevant to your interest with an occasional ask - you’d probably stick around. Hear more about Scott’s approach to cultivating and utilizing an email list by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:45] Scott’s thought of the week. [8:45] Question: Facebook Messenger Chat Bots or Email List Marketing? [14:00] Why email marketing is NOT dead. [21:00] How to use an email list effectively. [23:30] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/live www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/buildlist www.ecombizbook.com Entrepreneurs On Fire ManyChat <

Do you ever struggle with staying on task and achieving your personal and professional goals? Have you tried to find solutions only to end up frustrated and at the end of your rope? If so, you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Joel Bower. In his conversation with Scott, Joel talks about the practices that have helped him be more productive, challenges he has faced along the way, how to avoid burnout, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode! Do you know your “Why?” What is the number one reason you are building your ecommerce business? Do you want to spend more time with your family? Are you trying to get out of that dead-end job you hate? Whatever the reason is, you’ve got to have it front and center in your mind, and it’s got to be something that will sustain you when things get tough - because they will! To hear more about identifying your “Why” and making sure you stay laser-focused on it, make sure to listen to this episode of The Amazing Seller with Scott and Joel! Start racking up the wins. Let’s face it; no one likes incremental change - especially when they’ve decided that where they are is no longer a good place to be. When the house is burning, it doesn’t feel like progress to go from the kitchen to the living room; it only feels like progress when you are out of the burning building! The truth is, if you want to make big changes in your life, you’ve got to be willing to make small changes that add up. You can’t go from no business to a thriving business overnight; it takes work and a ton of small steps. What small wins are you celebrating this week? Chime in and let the TAS crew know by visiting the link in the resources section at the end of this post! How to avoid burnout. Building something from scratch is no small feat - from business to buildings, slow and steady wins the race. Part of the process of building something from nothing is learning along the way, pausing to get advice, and taking time to evaluate your direction. If business leaders just ploughed through and built whatever they wanted to build without pausing for rest and reflection, the result would be something that collapses before too long. Don’t let that happen to you and your business! You can avoid burnout by taking the time to zero in on your “Why,” reflecting on your progress, and surrounding yourself with people who are rooting for you. Are you part of the TAS community on Facebook? Have you booked your ticket to Brand Accelerator Live? What are you waiting for? Discover more helpful insights from Scott and Joel as they discuss burnout and much more on this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Why you need to attend Brand Accelerator Live. [4:00] If you struggle with productivity, you aren’t alone! [6:00] Do you know your “Why?” [14:00] Scott explains how he decided to start his own business. [16:20] Start racking up the “Wins.” [20:45] How to start moving in the right direction. [24:30] Scott recaps the productivity tips covered so far. [31:00] How to avoid burnout. [40:00] Closing thoughts from Scott and Joel. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/live www.ecombizbook.com Tony Robbins The Alter Ego Effect

What does it take to build a business from scratch? Is it even possible to start something from nothing or do you need to have some idea of where you will start from? On this episode of The Amazing Seller, you’ll hear from Scott as he interviews David Young. In his conversation with Scott, David explains why he left the FBI to start his own business, how he made a pivot in his business, challenges he has faced along the way, and much more. You don’t want to miss a minute of David’s fascinating story - catch it all here on this episode! You don’t need to be an expert! The common conception of most ecommerce sellers is that they studied ecommerce and went into the industry knowing all the ins and outs, that couldn’t be further from the truth! Most ecommerce sellers went into business not because it was the smartest idea but because it was the one that made the most sense. Which side do you land on? Are you an expert or someone who was in the right place at the right time? Whatever your background, you can make it work, you don’t have to be an expert. To hear how one seller built their career from nothing, make sure to check out this episode of The Amazing Seller! Don’t be afraid to make a pivot. Have you ever started down a path only to find that you should have taken another route? If so, you aren’t alone! Too often business leaders will start a business and then get too afraid to make a change even though everyone around them would tell them otherwise! Don’t let that happen to you, make sure you have people in your corner who will tell you what you need to hear, not just what you want to hear. Find out more about what it takes to make a pivot in your business by listening to this helpful episode of The Amazing Seller - you don’t want to miss it! Why giveaway offers work so well. Did you know that one of the best ways to connect with your target audience is to run a giveaway contest? It’s true! You might think that giveaway contests aren’t as effective as you thought, but you’d be wrong. Time and time again, Scott and his team have found that giveaway contests, when done right, are the most effective tools you can use to grow your customer base and your brand’s reach. So what are you waiting for? Learn more about how to run a successful giveaway from Scott and his guest, David Young by listening to this episode of The Amazing Seller! Make sure to use digital products. If you wanted to make quick cash with your ecommerce business, what would you do? Would you run giveaways or deep discounts or something else? According to Scott one of the best ways to take your business to the next level is to offer digital products that will help your audience. Does it sound too good to be true? It doesn't have to! Learn how your ecommerce business can take advantage of digital products by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] David Young joins Scott to talk about his business building journey. [7:30] David shares his career background. [14:30] What led David to consider building a business online? [20:50] David talks about why he made a pivot with his business. [25:50] Experimenting with a giveaway offer to build an email list. [36:00] David explains the strategy to grow his brand. [43:00] Why digital products are so valuable. [48:50] David shares some SEO tips he recently received. [54:30] A content creation angle from David. [58:30] How to connect with David. [1:00:30] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE

Are you fired up and ready to take on the weekend or are you hoping to get some much-needed rest? If you want a little push in the right direction with insights and advice you can use to advance your ecommerce business, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful and engaging episode! Focus on finding a solution. Let’s face it; people are more likely to focus on problems rather than solutions - that’s just human nature. But where does only focusing on problems get you? Down in the dumps! Yes, you are allowed to get upset and frustrated when things don’t go your way, but you can’t stay there if you want to be successful. Leaders who are ready to take their business to the next level give themselves space to get angry and then they pivot to find a solution. Tune into this episode of The Amazing Seller as Scott expands on this valuable lesson! Create your own bundles. As an ecommerce seller, you need every trick, tip, and tool in your toolbox if you have any hope to beat the competition. Did you know that one of the best tools you have is an easy option to bundle your products or variations? It’s true! Why not manually package a few of your products and variations and list them to see how they perform - what do you have to lose? Get the full run down from Scott on what it will take to make this experiment work by listening to this informative episode of The Amazing Seller - you don’t want to miss it! Brand Accelerator Live! When was the last time you were really encouraged on your entrepreneurial journey? It doesn’t happen too often, does it? If you find yourself struggling to stay focused and positive - you aren’t alone! Why not take the time to invest in your growth as a leader and connect with like-minded leaders? Scott has poured a ton of time and energy into Septemeber’s Brand Accelerator Live event. He’s attended a ton of ecommerce events, and he wants this one to stand out from all the rest. Learn more about what will be featured and how to get a great price by visiting the link to the event in the resources section at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott’s thought of the week, focus on the solution. [4:45] Question: How and can I create bundles on Amazon and be profitable? [9:00] Why you should try a test bundle. [15:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/666 www.theamazingseller.com/live www.ecombizbook.com

Let’s face it; this ecommerce game is not for the faint of heart. As you’ve been busy building your ecommerce business or taking steps to start - you’ve likely realized that it's going to take a lot of work. That’s true - but all of the hard work is worth it! On this episode of The Amazing Seller, you’ll hear from Scott as he explains his mindset and how he stays in the game even when things get difficult. If you want to know how to endure the challenges that will come your way, this is the episode for you! Get mad, then get to work on a solution. One of the toughest aspects of running your own small business is having to deal with the crap when it hits the fan. When you are the boss, the buck stops with you! So what do you do when you run into a significant challenge? According to Ryan Lee from Rewind Bars, the best solution is to let yourself get mad for a few minutes and then take that energy and use it to find an answer to your problem. While Ryan’s approach isn’t easy - it is practical. Learn more about this critical topic by listening to this episode of The Amazing Seller! You’ve got to dig deep! If you have any hope for your ecommerce business to go the distance, you’ve got to be prepared to dig deep! When things get tough, and adversity rears its ugly head you need to have already decided that you’ll do what it takes to see the challenge through. If you think that your business won’t face any challenges, you are fooling yourself! Scott doesn’t sugarcoat the entrepreneurial journey - he’s prepared to share it all with you, the good, the bad, and the ugly. Don’t miss this episode of The Amazing Seller to learn more! Who is in your corner? Our society often looks at entrepreneurs as these mythical figures who pop up out of nowhere to enjoy instant success - has that been your experience? If you are anything like Scott, your answer is a resounding, “No!” So how does an entrepreneur get their business off of the ground? The answer is, it takes a lot of hard work and support - you need both! Hard work will get you far but if you surround yourself with people who aren’t supportive it’s like tying one hand behind your back. Do you have like-minded and supportive people in your corner? Tune into this episode of The Amazing Seller as Scott expands on this important subject! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:45] Why you need to have like-minded people in your corner. [5:15] Scott talks about an issue he ran into with the TAS website. [14:15] When things go wrong, let yourself get mad then find a solution! [16:30] How an email list can help you in a pinch. [21:30] You’ve got to dig deep! [24:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/live www.theamazingseller.com/workshop www.theamazingseller.com/buildlist

If you’ve been around the TAS community for very long, you know that Scott loves to share his thoughts and viewpoints on life and to build a business. Lately, he’s been having these “Real Talk” sessions where he explains his perspective in a very matter of fact way. Good news! It’s time for another Real Talk session with Scott! On this episode, you’ll hear Scott stress the value of creating your own goals and avoiding the comparison trap. Have pen and paper ready; you don’t want to miss a minute of this helpful episode! Chunk it down. Do you ever find yourself wondering if you’ll ever really make it to the level of success you’ve been dreaming about? Does it seem like all the stars would have to align for your business to get off of the ground? While it’s no small feat to start a business from scratch, the truth is, it can be done! If you find yourself overwhelmed by the big goal, do what Scott teaches - chunk it down! Break up the steps you need to succeed in small tangible goals that you can measure along the way. To hear more about setting goals and achieving them, make sure to catch this episode! Watch out for the comparison trap! Did you know that one of the biggest enemies of success is getting stuck in the comparison trap? It’s true! Time and time again good business leaders get sidetracked from their ultimate goal because they were too busy paying attention to the grass on the other side of the fence. By all means, learn from successful leaders like Scott but don’t measure your progress based on what they’ve achieved. Tune into this episode of The Amazing Seller as Scott expands on this important lesson! TAS tools to help you succeed. It can be so frustrating to have all the drive and desire to build a business, but you don’t have access to the tools you need to succeed. Years ago when Scott first got started in the ecommerce industry he didn’t have a community like TAS that he could learn from so he started documenting the process and invited people like you along for the ride. Now, Scott has the resources and the experience to help sellers reach the level of success he’s enjoyed. If you are ready to put in the time and learn what you need to do for your business to thrive - make sure to check out Scott’s, “Ecommerce Business Formula” ebook and the Brand Accelerator Live event. These tools were created with you in mind - you can find more details by visiting the links in the resources section at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [7:00] Scott breaks down some success numbers. [12:00] How passive income and external traffic can help sustain your business. [16:00] There is no one size fits all solution. [18:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.ecombizbook.com www.theamazingseller.com/live

Are you fired up and ready to push the envelope in your ecommerce business? What is keeping you fired up and on the attack? If you find yourself a little sluggish and struggling to muster up the drive to keep going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s valuable perspective! Surround yourself with like minded people! Have you ever walked into a room and felt your attitude and energy just change like someone flipped a light switch on or off? You know the feeling when you go into a room with happy people, and you soon find yourself feeling happy, or you walk into a room with angry people, and you feel automatically on edge? The fact of the matter is, who you surround yourself with daily matters! Are the people in your life supportive and encouraging or are they a drain? If you have any hope for long term success in your business, you’ve got to have like-minded people in your corner rooting for you. To hear more about this critical topic, make sure to listen to this episode! Scott’s tips for making the most of an event. Have you made an effort to travel to an ecommerce event yet? What is holding you back? If you have attended one, what did you like about it? Many business leaders are rightly hesitant to put in the time and energy necessary to attend an event, are they even worth it? Scott knows this feeling all too well, and he’s put together a few tips to help leaders like you get the most out of attending an event. Be open to learning from new perspectives. Network with people at the event. Take notes! Stay at the hotel where the event is hosted. Don’t go to an event without any preparation! If you want to get the most value out of your time, pay attention to these tips from Scott. To hear Scott expand on each of these tips, make sure to listen to this informative episode of The Amazing Seller! How Brand Accelerator Live will be different. Do you ever feel like if you’ve been to one ecommerce event that you’ve been to all of them? If you’ve felt that way, good news - you're not alone! Scott has been to some awesome events and some terrible ones over the course of his career. Now he’s leveraging all those experiences to bring sellers like you an event that is a cut above all the rest. At Brand Accelerator Live, you can expect an environment built from the ground up with your experience in mind. You’ll get practical tools and resources you can use to get your ecommerce business to the next level of growth. To learn more about what sets Brand Accelerator Live apart from all the other events, make sure to check out the link located in the resources section! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] Scott’s thought of the week; surround yourself with like-minded people. [13:00] Question: What events should I attend to grow my business? [18:40] The event you should attend. [20:50] The pros of attending an event. [26:30] A few cons of attending events. [29:45] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/live

What would it mean for your ecommerce business if you had over 1,000 new subscribers to your email list before the end of next month? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his seven steps to get 1,000 new subscribers to your email list. This is your chance to learn from an industry leader and the strategies he has used to succeed, what are you waiting for? Have pen and paper ready; you don’t want to miss a minute of this helpful episode! 7 steps to build your email list If you’ve been around the TAS community for very long, you know that Scott is constantly looking for ways to help sellers like you build an email list. Scott isn’t putting in all of this effort into creating resources based on theory alone - he’s seen it work! Here are Scott’s seven steps to build an email list. Identify your market. Find out where your market spends their time (online.) What is your target market buying? Create a giveaway contest. Set up an auto-responder. Drive traffic. Follow up! Where do you need to start on the seven steps? Are you at the beginning with #1 or have you made your way, half-way to #4? To get the full rundown on each of Scott’s seven steps, make sure to check out this episode of The Amazing Seller! Know your audience! If you had to describe your target audience right now, could you? It might sound like a silly exercise, but it’s vital to the success of your business! Too often ecommerce leaders try to go big and make a splash with their marketing efforts only to find that they spend time and money reaching the wrong audience. Don’t let that happen to you! Make sure you know how to target and vet the right people for your brand by listening to this helpful episode of The Amazing Seller! Make sure to follow up. Don’t you hate it when you send an email or a text, and you never get a reply back? Any business that operates like that is designed to fail! What are you doing to make sure your ecommerce business is prepared to follow up and nurture a relationship with your customers? An easy way to look more professional and polished than you might be is to focus on providing consistent follow up with your customers. To hear what Scott does to drive this message home in his business, make sure to listen to this episode of The Amazing Seller! Catch the Early Bird Special! As a business leader, you know how important it is to know exactly how much money is coming in and how much is going out of your business. Why let an opportunity to get a significant discount on an event slip by? You could use those savings to reinvest in your brand! Make sure to check out the early bird pricing available for Scott’s Brand Accelerator Live event in September. It might sound like a safe distance away, but the truth is - it’s almost May! You can grab a ticket to the event by going to the link located in the resources section at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:15] Make sure to check out Brand Accelerator Live. [9:10] Do you know who your market is? Have you niched down? Where do they hang out? [14:20] Tips on creating a contest to get more folks interested. [17:30] How an auto-responder can help your audience get connected. [21:00] What it takes to drive traffic to your contest. [26:30] Don’t forget about sending follow up emails! [29:30] Scott recaps all 7 steps to build your email list to 1,000 subscribers in 14 days. [36:40] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE

Wouldn’t it be great to have passive income rolling into your bank account regularly? Of course! Is it really possible to leverage your email list and home base to bring in additional revenue? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why email list building is so important, how to utilize a Facebook fan page, why you should attend Brand Accelerator Live, and much more. If you are ready to unleash the full potential of your ecommerce business, this is the episode for you! Your most important asset. What is the state of your email list? Do you have an email list big enough to drive traffic and sales for your ecommerce business? If not, you need to make expanding that list a top priority! As you build your business, remember what Scott always says, “Your email list is your most important asset.” If you find your brand is struggling to get the momentum you had hoped for, you might want to start investing in your email list. To hear more about this important topic, make sure to catch this helpful episode! Know your audience! Do you know your target audience inside and out? Where do they spend their time online? Are they more active on Facebook or Instagram? If you don’t know your audience, how do you expect to reach them? Scott has developed key practices that sellers like you can use to connect with and reach your audience. If you haven’t already, make sure to check out the Ecom Business Formula book that Scott has created for TAS followers like you! Learn more about reaching your target audience on this episode of The Amazing Seller - you don’t want to miss it! Brand Accelerator Live As a small business owner, you are used to investing a ton of resources into your fledgeling business but have you done much to invest in your personal development? When was the last time you finished a business book or a course to help you improve your leadership skills? One of the best ways to hone your skills and pick up a few new ones is by attending a live event. These are the type of events that give you insights you might have never considered - so what are you waiting for? Grab your ticket to Brand Accelerator Live by checking out the link in the resources section below! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:20] Email list building REALLY works. [9:20] Make sure to create a Facebook fan page and a homepage. [14:00] Scott explains how they’ve been able to convert traffic to income. [19:20] Do you know your audience? [21:40] Action steps you can use. [26:30] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/live www.theamazingseller.com/buildlist AdThrive www.ecombizbook.com

You made it through another week of building your ecommerce business or laying the groundwork, good job! Don’t pat yourself on the shoulder just yet; it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, plans for the Brand Accelerator Live event in September, and much more. This is the episode you need to keep you headed in the right direction, don’t miss it! Take care of your customers! If you’ve been around the TAS community for very long, you know that one of Scott many soapbox issues is customer service. It’s gut check time, how are you doing when it comes to customer service? More importantly, how would your customers say you are doing in that area? If you don’t get this critical aspect of your ecommerce business right, you’ll never stand out from all the other brands on the marketplace. What are you waiting for? Put together a customer service plan for your business today! Here more about this topic from Scott by listening to this episode of The Amazing Seller. Launch a product on Kickstarter? Have you ever backed a project on Kickstarter? Just going to the site and browsing around can give even the least creative entrepreneur inspiration to become the next Thomas Eddison! What would it look like if you could leverage your brand to launch a successful product on Kickstarter or a similar crowdfunding platform? Thankfully, Pat Flynn over at Smart Passive Income has done just that! According to his experience and Scott’s assessment, launching a product by crowdfunding is a great way to get your product on the marketplace, but there are factors to consider. To get the full run down of his experience, make sure to check out the link to Pat’s podcast episode located in the resources section at the end of this post. Brand Accelerator LIVE Do you have all the tools you need to take your ecommerce business to the next level of growth? Sure, you could buy a few more books or take some courses online but imagine what it would be like to attend a live event with like-minded business leaders. Scott’s Brand Accelerator Live event was created with leaders like you in mind. It will feature sessions and workshops filled with material that you can use right away to improve your business. Make sure to check out the link to grab your ticket below! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:15] Scott’s thought of the week. Take care of your customers. [6:50] Question: How and can I launch a product on Kickstarter? [15:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/live SwitchPod SPI 356: Everything Behind the Launch of My New Invention—the SwitchPod

What if there was a way to grow a brand by building a following of dedicated fans who catch your vision and message? Sounds too good to be true, right? It’s not! On this episode of The Amazing Seller, you’ll hear from someone who made it happen, Ryan Lee. In his conversation with Scott, Ryan explains how he dealt with setbacks in his business, what caused him to make a pivot, how to cultivate a following, why an email list is so important and much more. Don’t miss your chance to learn from Ryan’s fascinating perspective! Is it time for your brand to pivot? Many years ago when Apple was just a dream in the minds of Steve Jobs and Steve Wozniak, do you think they’d ever had fathomed that their business would eventually be known for phones more than computers? Great business leaders don’t automatically forge ahead when things get tough; they consider what it might take to pivot their brand to get into a better market position. While he’s not quite to the level of fame and success as Steve Jobs, Ryan Lee has learned the power of making a pivot in business. To learn how his company, Rewind Bars made a critical pivot, make sure to listen to this powerful episode of The Amazing Seller! Looking at setbacks as opportunities. How do you deal with adversity? Do you tend to rise to the occasion or do you hold up and wait for the trouble to pass? Ryan Lee and his team had everything squared away and ready for Rewind bars to launch when they got some devastating news, their product would be delayed by two months. Did Ryan let this setback keep him down in the dumps? No! He got pissed off, took a breath, and then went to work on a solution. Ryan saw the delay not as some monumental failure but as an opportunity to continue developing and cultivating the relationship he had built with his audience. Take this moment to learn from Ryan’s story! Hear more by listening to this episode of The Amazing Seller! Don’t try to please everyone! Think back to why you wanted to strike out on your own and start your business. Chances are, you’ve ventured out on your own because you want to make your mark on the marketplace. Too often, in the process, many business leaders get distracted, and they try chasing every sale they can get. You don’t want to do that! If you do, you’ll find yourself trying to please or appeal to everyone while never connecting with anyone! Face the facts, your product or service will only attract a certain segment of the population, and that’s OK. The market is big enough for you to build your business without appealing to every potential customer. Why you should build an email list. If you’ve been around the TAS community for very long, you know that Scott is very passionate about helping sellers like you build an email list. You might be convinced that this is just a “Scott thing” and not a great business strategy, but you’d be wrong! Ryan Lee is also convinced that building an email list and treating that list well is one of the smartest things you could do for your brand. So what are you waiting for? Listen to this episode for Ryan’s take on why sellers like you should devote time and resources to email list building; you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott welcomes his guest, Ryan Lee. [4:00] Ryan gives an update on his brand, Rewind. [6:15] How Ryan dealt with a significant setback with his product launch. [13:30] Why you should be prepared to pivot in your business. [18:30] You don’t know what you don’t know. Just jump in! [21:15] Remember, you can’t please everyone. [28:30] What is Ryan’s strategy for driving sales? [33:45] Ryan stresses the value of building an email list.

Imagine if there was a way to sort through international suppliers without all the hassle and headache, wouldn’t that be nice? Good news! There’s a new tool on the marketplace! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Greg Mercer. In his conversation with Scott, Greg talks about the new Jungle Scout tool the Supplier Database, how sellers like you can use this new tool, why you should vet your suppliers, and much more. Don’t miss a minute of this fascinating episode! What is the Supplier Database? Let’s face it; finding the right supplier for your ecommerce business is not a fun task. Have you found the process a challenging one on your journey? Seeing many ecommerce sellers struggle with this process, Greg Mercer and the folks at Jungle Scout went to work creating a solution, the Supplier Database. The Supplier Database is the first-of-its-kind feature among Amazon selling tools, helping sellers find legitimate global suppliers used by the world’s best brands. To hear more about the Supplier Database right from the source, make sure to listen to this episode of The Amazing Seller! Why it's a good idea to vet your suppliers. Do you ever get nervous when you place an order even for a sample through a supplier overseas? With the rise of fraudulent activity, many sellers are nervous about sending money overseas. Have you found a good way to vet suppliers you want to work with or do you just cross your fingers and hope for the best? Thankfully, the folks at Jungle Scout have been hard at work creating solutions for sellers like you. Don’t leave it all up to guesswork, vet your suppliers! Learn more about why and how you can vet your suppliers from Jungle Scout’s Greg Mercer on this episode! The difference between factories and trade companies. Have you ever wondered how to tell the difference between factories and trade companies? What is it that reveals the difference between these two suppliers? On this episode of The Amazing Seller, you’ll hear from Jungle Scout’s Greg Mercer as he explains how to spot the difference. According to Greg, it all comes down to the line up of items that they offer. A trading company will have a wide range of different products (i.e. iPhone cases, shoes, sunglasses, etc.) while a factory will only feature a certain type of products (i.e. wood products). Get more helpful details on this important topic by listening to this episode! Be willing to try something different! Have you ever heard that old definition of insanity? “The definition of insanity is doing the same thing over and over and expecting different results.” Could that quote apply to you and your approach to building your ecommerce business? When was the last time you changed things up and tried a new strategy or tool? If you are unhappy with the results you’ve seen lately, try something different. Make sure to catch this episode of The Amazing Seller to get some fresh ideas that will help you take your business to the next level of growth! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott welcomes back his guest, Greg Mercer. [7:00] What advantage does the Supplier Database give sellers? [12:40] Can’t my competitors use the Supplier Database against me? [16:15] How you can use the Supplier Database to vet suppliers. [20:20] Why it’s helpful to know the country of origin for your suppliers. [22:30] How do you connect with a supplier that you find on the Supplier Database? [25:30] The data that the Supplier Database gives sellers. [30:45] Recognizing the difference between factories and trade companies. [32:40] Closing thoughts from Greg and Scott.

We are in the throws of Spring where everything is blooming, is your ecommerce business doing the same? Are you thinking about taking it to the next level of growth? If so, you are in luck! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares one of this thought of the week, answers a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode! Waiting sucks! Remember when you were a kid, and you’d impatiently wait for Christmas day or your birthday? Do you ever get that impatient feeling when it comes to your ecommerce business? If you do, you aren’t alone! To this day, Scott finds himself impatient as they start and stop work on their lake house property. If you find yourself impatient, don’t let that get you down! You’ll get there, give yourself time to succeed, contrary to popular believe, success doesn’t happen overnight! To hear more about this important topic, make sure to listen to this episode of The Amazing Seller. Should you create a second brand? What should you do if you are ready to expand your brand? Do you create a second brand through Amazon which will include new tax filings and separate bank accounts or is there another solution? According to Scott, the best option is to stay close to your original brand; you can branch out from it to an adjacent niche but not something completely different. If you take this approach, you can form a sub-brand. Go deeper with this subject, make sure to catch this engaging episode of The Amazing Seller! Brand Accelerator Live If you’ve been around the TAS community for very long, you’ve likely heard about the upcoming Brand Accelerator Live event in September. Do you have your ticket yet? This is going to be a wonderful event full of helpful resources and networking opportunities. While it might feel like Scott just announced this event yesterday, the truth is it is just around the corner! Remember this is an investment in your business, so see what you can do to find the funds, connect with your accountant if you have to! You don’t want to miss this informative and fun event! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:15] Make sure to grab your ticket for Brand Accelerator Live. [7:50] Scott’s thought of the week; waiting sucks! [15:00] Question: Should I create two Amazon Business Accounts? [24:15] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/live www.ecombizbook.com

What will it take to get your ecommerce business in front of one million people? Do you have any idea how to make that happen? If you don’t, you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how they were able to reach one million people on Facebook for FREE. You read that right; it’s not a typo! Don’t put this episode on the back burner; this is one you can’t afford to miss. Have pen a paper ready; you are going to need it! Make sure to put yourself out there! If you want to reach one million people on Facebook like Scott’s brand did, you’ve got to be willing to put yourself out there. What does it look like to put yourself out there? Start creating content! You don’t have to have all the right equipment or the perfect message; you just have to start creating content. Don’t worry, you’ll learn and adapt your approach as you go, but you’ll never reach the people you want to reach if you don’t take a step into the unknown. Learn more about creating content by listening to this helpful episode of The Amazing Seller! Be open to new partnerships. Did you know that one of the best ways to increase your reach is by connecting with other brands and influencers? It’s true! If you can build up content and engagement for your brand, you’ll likely attract other brands as Scott did. If you think about it, it is similar to brands hiring a celebrity spokesperson. While it is smart to be cautious, be open to a mutually beneficial partnership that would help both brands. To hear what this type of partnership looks like, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Don’t forget to build your email list. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize their need to build an email list. Have you done it yet? If not, what are you waiting for? As your business grows and gets increasingly dependent on Facebook, YouTube, Instagram, and the rest to get your message out, what would happen if one of those channels fails? Would your revenue stream suffer a significant setback? What if you could turn to an asset like an email list to connect directly with your customers? You can! Learn more about the value of creating and maintaining robust engagement with your email list by listening to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:50] Put yourself out there on the marketplace. [7:50] How turning on Ads can help you bring in revenue. [14:45] Five ways increased traffic grows your brand. [17:45] Why you should check out the Ecom Business Formula Book. [19:20] Build your email list! [21:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.ecombizbook.com AdThrive

If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you get more attention in your market, after all, attention is the new currency! On this episode of The Amazing Seller, you’ll hear from Scott as he shares five ways to help you get more traffic and increase revenue in your business. Don’t leave it all up to guesswork or trial and error! Learn from Scott’s seasoned advice so you can hit the ground running by listening to this episode. You don’t want to miss it! Can you use social media to promote your brand? Maybe you’ve just started building your brand, or you’ve been doing it for a while, and you are ready to expand. Either way, you need to give serious thought to your social media engagement strategy. You cannot ignore this valuable tool to promote your brand and drive business! On this episode of The Amazing Seller, Scott walks through some helpful tips and how you can use this platform wisely. Make sure you have pen and paper ready for this episode! Build an email list. If you had a sure fire way to communicate with your customer base, roll out new promotions to spike your sales, and a test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott by listening to this episode! Use YouTube to your advantage! As an ecommerce seller, you’ve probably heard that video is a huge aspect of online branding these days. So what can seller like you do to utilize this popular tool to grow your business? Unfortunately, you can’t just create a good video, publish it on YouTube, and then expect the traffic to follow; it doesn't quite work that way. If you want your video to gain traction, you’ve got to prime it by sending people from your email list or Facebook group to the video and engage with it. To hear Scott explain all the ins and outs of getting your video the right amount of attention, make sure to listen to this episode of The Amazing Seller! How to connect with influencers. Have you reached the point in building your business where you are looking into making connections with social media influencers to grow your brand exposure? What is your plan? On this episode of The Amazing Seller, you’ll hear from Scott as he touches his approach to connecting with social media influencers on platforms like Facebook, Instagram, and YouTube. Connecting with an influencer can have a huge impact on the growth of your ecommerce business. To hear more details on this topic, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [6:00] Why you need to build an email list. [9:30] Create content for your audience. [13:15] Use Facebook to grow your reach! [19:20] How a YouTube channel can help you connect with your customers. [21:30] Why you need robust social media engagement. [24:00] Don’t forget about connecting with influencers! [27:00] Scott recaps all five ways to get traffic. [30:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.ecombizbook.com www.theamazingseller.com/buildlist www.theamazingseller.com/live

How are things looking with your ecommerce business? Have you been able to hit all the benchmarks and milestones you had hoped to hit at this point? If you want to get some solid advice on how to keep reaching your goals and building a business you can be proud of, you’ve come to the right place! It is time for another session fo Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode! Stop and smell the roses It sounds kind of cliche but, when was the last time to stopped to smell the roses? At the heart of the question is this, when was the last time you slowed down and just appreciated the beauty of life around you? Let’s face it. Life as an entrepreneur can be stressful! You need moments in your day where you can stop, look up from your computer screen or go for a walk. How do you stay grounded in reality? Tune into this episode of The Amazing Seller as Scott explains how sellers like you can keep the important aspects of life a priority. Why you need to diversify your income If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you diversify your channels, so your business isn’t dependent on just one. Did you know that principle applies to your personal income too? It’s true! Too often people get so focused on building their success and planning their future that they fail to set up sustainable financial plans. On this episode, you’ll hear from Scott as he explains how he started to branch out and create assets like his lake house property. You don’t want to miss this helpful episode! Learn the process! Do you ever wonder how leaders like Scott have been able to build a sizeable platform like TAS? According to Scott, it all comes down to learning the process. Whether it’s building a photography business, selling projectors on Ebay, retail arbitrage, or building an ecommerce brand, Scott says the one constant has been his ability to learn the process. At the heart of all these ventures, Scott has been able to cut through the complexity to learn what makes a business tick and he wants you to do the same! Check out the Ecom Business Formula ebook to see what Scott’s process is all about; you can do that by clicking the link in the resources section. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Scott shares his thought of the week. [11:50] Question: What additional investments or business ventures are you doing? [27:30] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.ecombizbook.com www.theamazingseller.com/ask www.theamazingsellertv.com

Where is the best place to go for sourcing new products? Sure you could hit up the usual suspects like Alibaba, or you could try a different group like Global Sources. On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Meglah from Global Sources. In her conversation with Scott, Meglah talks about how she got started with Global Sources, what you need to know about sourcing your product, the difference between a trading company and a manufacturer, and much more. Don’t miss a minute of this informative episode! Sourcing your product. Trying to figure out the sourcing piece of building your ecommerce business can be quite the hassle. Meglah is here to help cut through all the complexity and help sellers like you get a better understanding of what sourcing your product entails. Starting off, make a list of what your ideal supplier would offer. Once you’ve determined the parameters, it will make your search that much easier. If you just want to get test products and samples, your best bet is to connect with a trading company. To hear more about sourcing your product, make sure to listen to this episode of The Amazing Seller! The difference between a trading company and a manufacturer. Do you ever get confused by the terms and the differences between various organizations like a manufacturer and a trading company? You are not alone! Thankfully, we’ve got Meglah here to help clear up some of the confusion. According to Meglah, a manufacturer has their own factories, and they specialize with one type of product like wood, metal, or plastic. Trading companies will often have several different types of products available, and they usually won’t help you modify a product. Learn more about the difference between these two types of suppliers by listening to this episode! Why you should check out Global Sources. Don’t get stuck using the same old names in product sourcing if you don’t have to! Branch out beyond Aliexpress and Alibaba and give Global Sources a shot. Global Sources has been in business for over 40 years. They have built a trustworthy B2B platform that serves buyers and suppliers online and offline. Global Sources has more than 1.5 million international buyers, including 94 of the world's top 100 retailers who use these services to obtain product and company information to help them source from overseas supply markets. You can learn more about Global Sources by checking out their website located in the resources section. Make sure to do your homework! Let’s face it, sourcing your product can be a complicated and scary process! After all, you are talking about sending funds overseas with the hope that you’ll get a shipment of product in return. Don’t take this step lightly; do your homework! If you still don’t feel comfortable after your research, reach out to folks like Meglah to see if they can help alleviate some of your fears. To learn more about the whole sourcing process, make sure to check out this helpful episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Meglah joins the podcast to talk about her work with Global Sources. [7:00] What you need to know about sourcing your product. [9:00] The difference between a trading company and a manufacturer. [13:30] What makes Global Sources different than their competitors? [16:45] How does Global Sources vet their manufacturers and suppliers? [19:00] Meglah talks about the Global Sources process for getting product samples. [24:30] Where are the suppliers featured by Global Sources located? [29:40] Scott and Meglah take a look at the Global Sources website. [32:30] What is the benefit of attending a t

Scott always tries to keep things down to earth and approachable but do you ever wish you could just shoot the breeze with him and get his unfiltered thoughts? If so, you are in luck! It is time for another Real Talk session with Scott and Scotty, this time from their hot tub. On this episode, you’ll hear the guys talk about a recent customer service experience, how Scotty is growing his basketball coaching business, what it takes to serve your market, and much more. Don’t miss a minute of this helpful conversation between Scott and Scotty! Don’t skimp on customer service! When was the last time you had really terrible customer service? Unfortunately, those negative experiences tend to stand out in our minds way more than the positive ones. This is why you need to focus on delivering high-quality customer service each time you get a chance to interact with your customers or potential customers. The last thing you want your brand to be known for is poor customer service. On this episode of The Amazing Seller, you’ll hear from Scott and Scotty as they share a helpful lesson about customer service that they experience, don’t miss it! Focus on delivering value. Did you know that you can gather followers who become fans of your brand just by showing up and delivering value for no charge? It’s true! Just think about how you came to be a fan of TAS, sure Scott has some products he offers, but you get so much great content for free! If you can find a way to create resources like a podcast or an ebook, you can leverage that resource to grow your following. To hear more about this effective strategy, make sure to listen to this episode of The Amazing Seller! How making connections can help your brand grow. Some of the best ways to grow your brand won’t cost you any money. Seriously! Once you’ve created content for your brand, consider reaching out to other brands to partner with and cross promote. If you can deliver value to their audience and they can deliver value to your audience, it’s a win, win! What do you have to lose? Just reach out and make the ask, the worst thing that can happen is they ignore you or they say no. To hear how Scotty was able to make the right connections to grow his business, make sure to listen to this episode of The Amazing Seller! Slow and steady wins the race. If you’ve been part of the TAS community for very long, you know that Scott often talks about the value of adopting a slow and steady approach to building your brand. Sure, you could go out there and try to catch lightning in a bottle but why do that when you can follow a tried and tested approach? Look, it might not be sexy and popular, but Scott’s approach to brand building works! Learn more about brand building and the slow and steady approach from Scott by listening to this informative episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott and Scotty start the REAL TALK session in the hot tub. [11:00] Why good customer service is so important. [15:00] Scotty talks about his business training basketball players. [18:45] Why networking in your target market can help you grow your business. [23:00] Delivering value and supporting your market. [28:40] Slow and steady wins the race. [32:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.ecombizbook.com

Are you fired up and ready to take your ecommerce business to the next level of growth? What are you waiting for? Would you like to get more information and best practices before you jump in with both feet? If so, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss this opportunity to learn from Scott’s seasoned advice! Slow and steady wins the race. You’ve heard that old fable about the tortoise and the hare right? Of course the moral of the story is that the steady persistence of the tortoise is more valuable than the bluster and speed of the hare. Which character best represents your approach to building your ecommerce business? There are way too many hares out there and not enough tortoises! If your ecommerce business has any hope for long-term success, you’ve got to willing to put in the time and effort required. To hear more about the value of going slow and steady, make sure to listen to this episode of The Amazing Seller! Content creation tips. Do you find yourself struggling to come up with content ideas for your ecommerce business? Let’s face it, coming up with engaging content that will keep people coming back sounds like a huge task but in reality, it is easier than it sounds! Think about the type of content that draws you in as a customer, do you resonate with the polished and perfect messages or do you relate to a more authentic and down-to-earth approach? If your audience is the high-end beauty market, you’ll probably want a more polished approach, but if you are targeting rock climbers, you can be a little more barebones. Get more helpful tips on content creation from Scott by listening to this episode of The Amazing Seller; you don’t want to miss it! Doing nothing isn’t an option! If you’ve been around the TAS community for very long, you know that Scott doesn’t sugarcoat his message. He often explains that building an ecommerce business will be difficult and that you shouldn’t buy into success-overnight messages. While it will take hard work to build your business, that doesn’t mean that you should sit on your hands until the stars align (because they won’t)! You’ve got to be willing to take advantage of the time and resources you have at your disposal, don’t get hung up on what you don’t have. At the end of the day, doing nothing isn’t an option! Learn more about staying the course and building a successful ecommerce business on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] Scott’s thought of the week; slow and steady wins the race. [8:30] Question: What is your advice for content creation? [18:30] Doing nothing shouldn’t be an option! [20:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.ecombizbook.com www.theamazingseller.com/freeup AdThrive MediaVine AdSense

Have you ever thought of buying an existing ecommerce business as a starting point or to expand your current brand? Do you want to eventually sell the ecommerce business you are currently growing? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down the pros and cons of building your own business vs. buying an already established ecommerce business. If you’ve been wondering about the options for selling a business, this is the episode for you! Have pen and paper ready; you don’t want to miss a minute of this informative episode! Why you should buy an existing ecommerce brand. There are a ton of risks and challenges when it comes to purchasing an already established ecommerce brand but what about the positive aspects? According to Scott, there are many sellers out there who are putting in the time and effort to grow a brand with the intent to sell it. Here are the advantages of buying an existing ecommerce brand. You get to shortcut the brand building process. Instantly you get an established sales history. You get a built out product suite with connections to suppliers. You’ll have turnkey access to a website, email list, and social media channels. To hear Scott expand on all the benefits of purchasing an established ecommerce brand, make sure to listen to this episode of The Amazing Seller! The drawbacks of buying an existing ecommerce brand. If there were no drawbacks to purchasing an already established ecommerce brand, everyone would be doing it! The truth is, by opting for an established brand, you are paying for the hard work and labor someone else poured into the brand. Here are the negative aspects to consider when it comes to buying an ecommerce brand. The purchase price is going to be high, likely $100,000 or more. You are exposing yourself to risk. The money you use to purchase the brand is tied up. The brand could hit a ceiling after you purchase it. There could be elements of the brand that aren’t visible before purchase. Make sure to catch this full episode of The Amazing Seller as Scott expands on these drawbacks and much more! Look for ways to expand and grow the brand! What is the best case scenario for purchasing an ecommerce brand? Ideally, you’ll find a brand for sale that is underpriced or underdeveloped but with a ton of potential. Sellers like you need to put in the time and do your homework, so you know how ecommerce brands operate. Once you’ve done your research, you’ll have a better idea of what to look for, and you’ll have a reasonable expectation on how to grow the brand. If you are inching closer to the idea of purchasing an ecommerce brand instead of building one from scratch, you need to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:45] The pros of buying an existing brand. [13:20] Look for ways you can advance the brand you want to purchase. [16:00] The cons of purchasing an established brand. [21:00] Should you buy a stake in a brand to expand your brand? [27:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.ecombizbook.com www.theamazingseller.com/270 Quiet Light Brokerage www.theamazingseller.com/live

How do you attract external traffic to your website or product listing? If you really want to get your ecommerce business going, you’ve got to be an expert at driving traffic! On this episode of The Amazing Seller, you’ll hear from Scott as he talks about how to attract traffic to your website, what it takes to create a digital product, why market research is so important, how to build a home base, and much more! This is the episode you need if you are prepared to go out there and grab attention for your brand, have pen and paper ready! Scott’s approach to attracting external traffic. Do you find yourself lost when it comes to getting traffic for your ecommerce business? Don’t waste your time guessing and stumbling around in the dark! On this episode of The Amazing Seller, Scott provides his time-tested approach for attracting external traffic. Focus on your niche market. Build an email list. Launch your product on Amazon. Publish content regularly on your blog and other channels. Turn on Ads and start collecting passive income from your hard earned traffic. There you have it! Your excuses are gone, you’ve got a roadmap to start driving traffic to your website. To hear Scott expand on each aspect of his approach, make sure to listen to this helpful episode! How to create a digital product. If you’ve been around the TAS community for very long, you know that Scott is big on creating and marketing digital products as part of a robust brand growth strategy. Have you dabbled with digital products yet? Do they sound too complicated for you? They don’t have to be! Digital products are a great way to grow the depth of your brand and gain credibility in the eyes of your audience. If you are ready to put in the time to create a digital product, then make sure to listen to this episode of The Amazing Seller! Why you need a home base. Did you notice a few days ago when most of the internet lost their collective minds when Facebook and Instagram were down for a couple of hours? If Amazon suddenly went down for most of the business day tomorrow, what would you do? Unfortunately, many ecommerce sellers have their entire brand wrapped up in and dependent on, Amazon. The best way to disaster-proof and future-proof your ecommerce business is to start building out your home base. To get the full scoop from Scott on this critical aspect of expanding your brand, make sure to listen to this episode of The Amazing Seller! Don’t be afraid to try something new! Let’s face it; building a brand is hard work! You will never get to where you want to be if you keep doing the things that kept you stuck, you’ve got to be willing to step out and try something new. Don’t let the fear of failure hold you back and keep you from the success you deserve! On this episode of The Amazing Seller, Scott gives some helpful insights and lessons that will prepare sellers like you to go out there put it all on the line. Get the help you need to make your goals and dreams a reality! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] How to validate digital products in your niche market. [6:20] Scott’s process for attracting external traffic. [13:00] What is an order bump? [16:30] How do you create a digital product? [24:00] Don’t jump the gun, do your market research! [26:00] Why you need to build a home base. [27:45] Where should you start? [30:30] Scott talks about an experiment that he’s planning. [33:30] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE

What is the status of your ecommerce business? Is everything going according to plan or are you struggling to gather the momentum you need to succeed? If you need some solid advice that you can put into practice, you’ve come the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful and informative episode! Fall in love with the process. Let’s face it, work can be challenging, and it can be even more challenging when you hate to do the work you have to do. What is the solution? Do you quit and find a job you love or do you go into business for yourself? Even when you are self-employed, there will be things that you have to do that you don’t enjoy. What you need to do, according to Scott, is to fall in love with the process. When you fall in love with the process, it doesn’t matter what aspect of your business you are working on, the process of figuring it out and making it work is the point. To hear more from Scott about falling in love with the process, make sure to listen to this episode of The Amazing Seller! Building a platform for success. Scott often gets asked the question, “If you had to start all over again, what would you do?” As many of you know, Scott has been doing business online for over a decade, and his approach has evolved over the years. If he had to start over today, Scott says that he would focus on brand building. He would start with market research, niche down like crazy; then he’d begin creating content that would attract his target audience. Essentially, Scott would follow the exact path he lays out in his Ecom Business Formula ebook. Make sure to grab your copy of Scott’s ebook by checking out the link in the resources section at the end of this post! Are you willing to put in the work? Scott will be the last person to tell you that building an ecommerce business from the ground up is easy work, and that’s the point, building something worthwhile shouldn’t come easy! Where are you at with your commitment level? Are you all in or do you find yourself struggling to stay focused and motivated? Don’t buy the lie that you can build a brand with little effort. The effort required to build a sustainable business is great but so is the reward! Listen to this episode of The Amazing Seller as Scott encourages sellers like you stick it out, don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Why you need to fall in love with the process. [11:00] Question: If you're starting over from scratch, what are you going to do? [20:00] Are you willing to do the work? [23:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/fb www.ecombizbook.com www.ecombizclass.com

Building a thriving ecommerce business is hard work, wouldn’t it be nice if there was a relatively easy way to generate consistent passive income for your brand? On this episode of The Amazing Seller, you’ll hear from Scott and Chris. In their conversation, the guys talk about the success of their new brand, how they’ve used digital products, what an “Order bump” is, how to increase traffic to your site, what it takes to scale your brand, and much more. You don’t want to miss a minute of this valuable episode! Should you create and sell digital products? If you’ve been part of the TAS community for very long, you know that Scott and Chris have been working on a new ecommerce brand for the last twenty months. In that new brand that they created, Scott and Chris decided to see how successful they could be with selling a digital product. As it turns out, their efforts paid off! By creating, marketing, and selling their digital product, they’ve been able to generate over $1,500 in monthly passive income. To get the full scoop on how the guys were able to accomplish this feat, make sure to listen to this episode of The Amazing Seller! Increasing traffic to your site. As an ecommerce seller, you know that a great product either physical or digital is only as good as the traffic you get coming to your site or listing. What does it take to increase traffic to your brand’s website or listing? You need content! You can’t expect people to give you their attention if you don’t give them something worth sticking around for. What have you done to keep your audience engaged? Have you been able to build trust with your target audience? Make sure to listen to this episode of The Amazing Seller as Scott and Chris explain how sellers like you can increase traffic and expand your brand! How to scale your brand. If you want to see your ecommerce brand stand the test of time, you’ve got to become an expert at cultivating a connection with your audience. Too often sellers get excited about building their brand that they forget about how customers buy products! Think about how you made your last purchase, did you make the purchase because it was on sale or because you trusted the brand name? Let’s face it, people love to get a good deal on a decent product, but they stay loyal to a brand that they trust. Don’t you want to create a brand people can trust? To hear more about scaling your brand from Scott and Chris’ expert perspectives, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:15] Scott talks about the success they’ve had with the new brand. [5:20] What is an “Order bump?” [8:00] Chris talks about providing a one-time offer. [10:10] How do you start driving traffic to your site? [20:00] Scaling a brand requires grabbing your audience’s attention. [24:10] Closing thoughts from Scott and Chris. RESOURCES MENTIONED IN THIS EPISODE www.ecombizclass.com www.theamazingseller.com/funnels Support[at]theamazingseller.com

Did you know that there have been three significant updates from Amazon recently? It’s true! If you find yourself wondering what you missed or why these updates are important for you and your ecommerce business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they discuss Amazon Live, Amazon’s Voice of the Customer (VOC), the value of good customer service, the “Portfolios” addition to Amazon PPC, and much more. Make sure to have pen and paper ready; you don’t want to miss a minute of this helpful and informative episode! Amazon LIVE Have you checked out Amazon’s new Live feature? Are you wondering if it is similar to Facebook Live and other tools? According to Amazon, there are three main reasons why you should consider getting your brand featured on the service. Drive sales. During your livestream, shoppers can purchase your featured products in the carousel displayed next to your stream. Interact with viewers. Chat and interact directly with shoppers as they watch your livestream. Be discovered. Reach more shoppers on Amazon.com and build your brand through interactive livestreams. To find out if it is a good idea to get your brand featured on Amazon Live, make sure to listen to this episode of The Amazing Seller! Amazon VOC What if there was a way to get a more accurate idea of what customers think of your products beyond the review they post? Amazon is rolling out a new tool called Amazon VOC; it is designed to display the Customer Experience Health of a seller’s offers and customer comments that are meant to help sellers identify product and listing issues so they can take action to resolve problems. Here are the three main issues Amazon is trying to achieve with Amazon VOC. Review Customer Experience (CX) Health - Understand how each of your offers is performing relative to similar products in terms of customer experience. Understand your customers - Read recent comments and identify common product or listing issues affecting customers. Improve products and listings - Take action to address product issues identified through customer feedback and optimize your listings. Do you think you’ll use this new feature from Amazon? To get Scott and Chris’ take on this new feature and what it will mean for your ecommerce business, make sure to listen to this episode of The Amazing Seller! Will “Portfolios” make your life easier? Let’s face it; there are few people who get as excited about PPC updates as Chris Shaffer! But there is a good reason for sellers like you to get at least a little happy about Amazon’s new update with the “Portfolios” tab in your Amazon PPC account. In the portfolios tab, you can take multiple PPC campaigns and view them as one campaign in terms of ad metrics over time. With this new feature, you can consolidate a broad match campaign, a phrase match campaign, and an exact match campaign into one portfolio inside the Amazon ecosystem. With the new process, you can still view all of your campaigns individually, or you can view them in summary as a group. For an even deeper understanding of what this means for your ecommerce business, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott and Chris talk about Amazon Live. [9:00] Why you should take advantage of tools like Amazon Live. [15:30] What is Amazon VOC? [19:20] Why taking care of your customers will make you stand out. [22:50] Chris about the “Portfolios” addition to Amazon PPC. [28:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE

Do you have all the tools you need to help your ecommerce brand compete in a tough market? Wouldn’t it be nice if you had a clear approach that you could use to time and time again to launch products in a challenging market? It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott expert insights! If it were easy, everyone would do it! How do you handle difficulty that comes your way? Do you easily throw in the towel or are you the type that sticks with it to find a solution? Too often people get excited about their plans only to give up on them when things get challenging. Don’t fall for that trap! If you want to build something that lasts, you’ve got to be willing to stick it out in good times and in difficult times. Let’s face it; if creating a successful and thriving ecommerce brand was easy, everyone would be doing it! If you’ve made it this far, you can count yourself among the brave and determined few. Get more helpful insights like this one from Scott by listening to this episode of The Amazing Seller! How to sell products in a competitive market. Are you ready to go all in and build your ecommerce brand in a competitive market? Do you think you’ve accounted for all the challenges you’ll face along the way? On this episode of The Amazing Seller, Scott lays out his plan for selling products in a competitive market. Research the market you want to compete in as a whole. Niche down and get specific. Find out how you can educate your target market. Go where your market is hanging out — Instagram, YouTube, Facebook, etc. Leverage your interests or your area of expertise. If you are ready to start putting in the work necessary to build an ecommerce brand that can compete in a crowded market, this is the episode for you. Don’t miss it! Don’t build your brand around a product! If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build an ecommerce brand that will last. All too often ecommerce sellers focus on the wrong aspects and get distracted by building their brand around a product. That approach might work in the short term, but it won’t work for the long haul! Scott has created a resource that sellers like you can use to build a well thought out ecommerce brand, you can find a link to this resource at the end of this post. Go further with this topic and much more from Scott by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:20] Scott’s thought of the week; if it was easy, everyone would be doing it. [7:15] Question: How can I sell products in a competitive market? [17:40] Scott recaps his approach to selling in a competitive market. [19:20] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/fb www.theamazingsellertv.com www.theamazingseller.com/ask www.ecombizbook.com

Do you want to grab attention for your ecommerce brand? Of course, you do! If you’ve been a TAS follower for very long, you know that attention is the new currency! On this episode of The Amazing Seller, you’ll hear from Scott as he talks about the new Amazon Live feature, how sellers like you can take advantage of it, why brand building is so important, how to create a good video, and much more. If you are ready to put yourself out there and make a bold move for your ecommerce brand, this is the episode for you! It’s all about getting attention. Recently, Amazon has rolled out a new feature called Amazon Live. According to Amazon, there are three main reasons why you should consider getting your brand featured on the service. Drive sales. During your livestream, shoppers can purchase your featured products in the carousel displayed next to your stream. Interact with viewers. Chat and interact directly with shoppers as they watch your livestream. Be discovered. Reach more shoppers on Amazon.com and build your brand through interactive livestreams. On this episode of The Amazing Seller, you’ll hear from Scott as he takes a tour of Amazon Live and gives a rundown of how he thinks the service will work for sellers like you. Don’t miss this opportunity to learn from Scott’s keen insight! Brand building is the way forward! Let’s face it, the days of hitting a huge ecommerce homerun with a one-off product are long gone. Sure, some sellers will strike gold here and there but the wave of the future, according to Scott, is brand building. Scott is not the only one sounding the alarm when it comes to brand building; Amazon has just validated Scott’s insight by showcasing this new feature for brands. Will you take advantage of the direction that the ecommerce industry is headed in or will you be left behind? If you are ready to start your journey to build a thriving ecommerce brand, make sure to pick up Scott’s Ecommerce Business Formula ebook, you can find a link in the resources section at the end of this post! Scott’s basic video formula. If you find yourself convinced that shooting an Amazon Live or Facebook Live session is the right move for your brand, but you just can’t bring yourself to step in front of the camera, what should you do? Should you focus on working up the courage or is there another solution? Would your fear be reduced if you had a blueprint to creating a good Live video? If so, you are in luck! Scott has compiled his basic video formula that sellers like you can use to get started with creating video content. Lead with the hook. Right out of the gate you want to tell your audience what they will learn. Repeat a call to action. Get people to engage by liking, commenting, or sharing. Deliver the goods. Make your content simple and engaging. To hear Scott expand on this basic video formula, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Why you need to invest in building a brand. [7:00] Scott explores Amazon Live. [11:45] How sellers like you can use tools like Facebook Live and Amazon Live. [16:00] Scott shares his basic video formula. [19:30] Get into the brand building business! [21:45] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.ecombizbook.com Amazon Live

Does your ecommerce business have a solid foundation? Does it have what it takes to go the distance and provide you with reliable income for years to come? If you are looking for ways to diversify your revenue stream, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the seven ways he’s identified and tested to increase your profits and diversify your revenue stream. This is the episode you need to future-proof your business; you don’t want to miss it! Add to your product line up. Did you know that you could have a great addition to your product line up sitting in plain sight? Think about it! You could easily add some variations in size, color, or quality to your existing products. You could also bundle several product or variations together as a packaged deal. Think of how you buy items online and try to target your audience that same way. It doesn’t have to be as complicated as coming up with an entirely new product idea, experiment with the idea that works! To hear more about this important topic from Scott, make sure to listen to this episode of The Amazing Seller! Content + Traffic + Ads = Increased Revenue If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see the value in creating content for your niche market. Have you started creating content yet? What are you waiting for? It may sound intimidating and scary, but it doesn’t have to be! Just start creating content like product reviews, or comparisons, or helpful tips for others in your niche. What do you have to lose? Sure, your first videos or blog posts won’t be completely polished and professional, but that’s OK. There is always room to grow and improve, but you’ve got to put yourself out there! According to Scott, if you can build traffic through your content, then you can capitalize on that traffic by turning on Ads. Turning on Ads will help you with a new income stream so you can focus on expanding your brand. Learn more about creating content and driving traffic from Scott’s expert perspective by listening to this episode of The Amazing Seller! Create or buy digital products to sell to your audience. Did you know that you can create an income stream simply by writing an ebook? It’s true! All an ebook would cost you is the time to write it and edit it; the rest of the process is free. That means, when you sell your ebook, you get all the profits! If you don’t think that you have an ebook in you, that’s OK. There are a ton of options out there that allows sellers like you to buy up resources like ebooks or instructional videos that people have created that you can buy or sell on your site. To learn more about these great options to diversify your revenue stream, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Add a new product, variation, or bundle to your brand. [6:45] Consider selling your product on another platform like Ebay or Etsy. [9:00] Add related products to your blog and link to it as an affiliate. [12:00] Build traffic through the content on your blog and then turn on ads. [15:45] Add content to YouTube and use Adsense. [17:50] Include digital content in your brand. Either create it or pay for it. [23:20] Create sales funnels and use Facebook Ads to drive sales. [25:50] Scott recaps all seven ways to diversify your revenue streams. RESOURCES MENTIONED IN THIS EPISODE www.ecombizbook.com www.click

Are you fired up and ready to take on all the challenges that stand in your way of success? Could you use a little push in the right direction? If so, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s experienced perspective! Think bigger than just the buyers! Everyone is going after buyers on the ecommerce marketplace today, are you going to join along with the crowd or are you going to do something that makes your brand stand out? No one wants their business to fade in the background while someone else shines, but so many sellers are not willing to do the hard work to differentiate themselves from their competitors. If you want to stand out, you’ve got to think bigger than just the buyers in your niche, you’ve got to think of your whole niche market and how to stand out as a brand that serves them. To hear more on this vital topic, make sure to catch this episode of The Amazing Seller! Why niching down works. Time and time again, sellers turn to Scott to find out how they can sell more of the product they’ve been selling on Amazon. While Scott can provide helpful tips here and there that will move the needle, his approach is focused on identifying niche markets and building a brand from there. Scott doesn’t teach how to niche down to a specific market just for the heck of it, he’s done it and he’s seen the successful results first hand. Don’t be content to just make a few bucks off of the next fidget spinner, build an ecommerce business that will last! Listen to this episode of The Amazing Seller as Scott expands on this important subject. Make sure to build out your assets. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out your ecommerce brand by using tools like external assets. External assets like YouTube channels, Facebook pages, email lists, and ebooks are just a few of the examples that Scott teaches sellers to embrace. Where are you at in the process? Have you started building your external assets yet? If you are looking for a good place to start, make sure to check out the link to the ebook that Scott wrote located in the resources section at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [6:00] Scott’s thought of the week. [10:50] Question: How do I know which niche to build my brand around? [20:00] How to validate your niche market and grow your brand. [23:00] You need to have a unified and consistent brand. [27:30] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.ecombizbook.com www.theamazingseller.com/fb

Is your ecommerce business prepared to handle new sales tax changes that multiple states are adopting? Have you been worried about sales tax compliance and find yourself desperately looking for answers? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Martina Chavez from Avalara. In her conversation with Scott, Martina talks about the recent Supreme Court ruling involving Wayfair, the solutions that Avalara has created for sellers, what you need to do to make sure your business is in compliance, and much more. Don’t let the stress of tax stuff distract you! Get the critical information you by listening to this episode! What happened with the Wayfair case? If you avidly follow ecommerce news, it's likely that you’ve heard of the Supreme Court case involving the ecommerce business, Wayfair. For those of you who missed the big news, here is what happened in that case. Basically, the ruling decided that states may charge sales tax on purchases made from out-of-state sellers, even if the seller does not have a physical presence in the taxing state. This was a major change overturning a case from 1992 which stated that the Dormant Commerce Clause barred states from compelling retailers to collect sales or use taxes in connection with mail order or Internet sales made to their residents unless those retailers have a physical presence in the taxing state. If you are wondering if this new decision affects your ecommerce business and the state you operate out of, make sure to check out the resource that Martina and her team at Avalara put together, you can find it in the resources section at the end of this post. How new and seasoned sellers can make sure they are in compliance. Now that you have a basic idea of what happened with the Wayfair case, you’ll probably want to know how that impacts your ecommerce business. For sellers starting out, this process is easy, start by registering to collect sales tax in your current state (unless your state doesn’t collect sales tax). From there, depending on your volume of sales, new sellers should start the registration process for collecting sales tax in the most populated states like Texas, California, and Flordia. You can also wait and just watch where most of your sales are coming from and start the process in those states. For more seasoned sellers, the process will prove to me a bit more complicated but not impossible! Basically, follow the same steps as the new sellers need to follow, but you also need to respond to any letters that any states have sent you regarding sales tax compliance. Another good option for many seasoned sellers to submit a Volunteer Discolusre Application (VDA) that allows you to get into compliance with a large up-front sum of money that you have to pay. The information that Scott and Martina have provided regarding sales tax compliance is only a starting place for sellers like you. Make sure to consult with your professional accountant to ensure that your business is on the right track. Tax compliance solutions from Alvara. Let’s face it; all this tax talk is complicated, confusing, and often overwhelming. What if there was a way to cut through all the complexity and trust that all of your tax obligations were taken care of? Good news! The folks at Alvara have worked hard to create a whole line up of solutions that small business ecommerce sellers like you can use. You can let Avalara handle your sales tax compliance and get more accurate bookkeeping in the process. Avalara can automate sales tax rates, prep, filing, and payment. To hear more about Avalara and the amazing work they are doing to help small business owners, make sure to check out the link to their site located in the resources section below! OUTLINE OF THIS EPISODE OF THE AMA

What is the next big step you need to take with your ecommerce business? Are you still in the research phase? Are you focused on building your brand with content to publish on social media? On this episode of The Amazing Seller, you’ll hear from Scott and his son Scotty as they have a “Real Talk” session. In their conversation, the guys talk about eliminating excuses, providing value to their audience, taking action, avoiding the trap of perfection, and much more. You don’t want to miss a minute of this engaging episode! Stop making excuses. There will always be a reason why you should wait or get this or that lined up before you launch your ecommerce business. While there are a few legitimate reasons to delay your business, the truth is, most of them are excuses. Don’t let yourself fall for the excuses that keep thousands of men and women from pursuing their dreams. You don’t need to have all the answers, and everything figured out to take your first step. To hear Scott and his son expand on why you need to kick your excuses to the curb, make sure to listen to this episode of The Amazing Seller! Provide value. If you can find a need or pain point that people in your community or your niche subject of interest want to be solved, then you’ve got yourself a recipe for success. Seriously! People will pay for you to walk them through a careful analysis of products they are interested in or a specialized topic they care about. What is it that you are uniquely positioned to deliver to the marketplace? Are you an avid rock climber or basketball player? Do you love to create tools that will help you in your garden? Whatever it is that you spend your free time doing, you can likely use it to serve a community and provide value. Find out how you can get started by listening to this helpful episode of The Amazing Seller! Take action! Where do you hope to be five years from now? Do you have dreams of your ecommerce business running smoothly or even expanding into other areas of interest? What steps are you taking right now to achieve your goals? Too often leaders like you delay taking action because it is risky or uncertain, but that rarely ever changes! You’ve got to be willing to do the hard things now you can enjoy the fruits of your labors down the line. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Welcome to Scott’s Real Talk session with his son, Scotty. [6:15] Is college the best investment for your future? [10:00] Stop making excuses! [15:00] Don’t let perfection keep you from taking action. [20:00] There is a ton of opportunity out there, what are you waiting for? [22:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.ecombizbook.com

When was the last time you took a serious look at the direction of your ecommerce business? Are you hitting all the milestones you’ve been aiming for? If you need a little boost to keep you going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode! Build for your future right now! Often those who want substantial financial success are too impatient to make the decisions that are needed to reap that type of benefit. Put it this way, most young people are too impatient to invest their money into a savings account for their future but by the time they are knocking on the door of retirement, they’ve lost their advantage! If you don’t make deliberate decisions now to impact your future, it will be too late. Listen to this episode of The Amazing Seller as Scott shares a helpful example from his family life that illustrates this important lesson, you don’t want to miss it! Scott’s 6 steps for quick cash flow. What would you do if you were strapped for cash but wanted to start growing your funds to start an ecommerce business? What would be your first step? Would you work a side hustle like driving for Uber or would you try to pick up a second or third job? On this episode of The Amazing Seller, you’ll hear from Scott as he shares the six-step process to get some quick cash and start an ecommerce business.  Start selling items through retail arbitrage. Find your market and sub-niche down. Then validate the potential for growth. Begin your product research process. Start producing content for your brand with blog posts, videos, or social media. Build an email list. Repeat steps four and five consistently.  Would you add anything to Scott’s list? Have you started the road to building your ecommerce business yet? What are you waiting for? Here you have an easy to follow guide created by an expert! To hear Scott expand on each step, make sure to listen to this informative episode! Do you have your copy of Ecom Business Formula yet? If you’ve been around the TAS community for very long you know that Scott wants to help as many people as possible as they seek to build their very own ecommerce business. Have you grabbed your copy of Scott’s new ebook yet? In it, Scott has a detailed and easy to follow formula to build an ecommerce business from the ground up. If you think you have all you need for success, why not take a look at Scott’s approach? What do you have to lose? Check out the link the resources section below to get your copy today! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:45] Make sure to grab your copy of Scott’s Ecom Business Formula book! [4:20] Scott’s thought of the week. [9:20] Question: I need cash flow quick, what should I do? [11:10] Scott’s 6 steps for quick cash flow. [19:15] Scott recaps all 6 steps. [21:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingsellertv.com www.theamazingseller.com/ask www.ecombizbook.com

What is your relationship with fear like? Does it control and dominate your life? Do you use it to motivate yourself? Are you able to keep a good handle on it? How has it affected your business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a Facebook Live session he hosted on the topic of fear. In his Facebook Live session, Scott talks about his dream for his lake house property, how fear has reared its head in his life, why you shouldn’t let fear hold you back, and much more. If you are ready to kick fear to the curb, this is the episode for you! Fear is normal, but don’t let it run your life! Do you ever wake up panicked and worried about your ecommerce business? Do you find yourself stressing over that large product order you placed or that product listing that just went live? If so, you are not alone! Many sellers just like you struggle with a significant amount of fear as they struggle to get their business off of the ground and running. Fear is a normal reaction to uncertainty but it’s OK to let fear run your life. The challenge is to walk the line between caution and reckless risk-taking, are you up for it? Hear more about this important topic by listening to this episode of The Amazing Seller! Lowering risk will help you fight your fears. One of the best ways to push back the fear in your life is to take a look at what you can do to control the situation. If you are worried about the next step in your ecommerce business, then get out there and do the research you need to lower your level of risk. Your fears and worries won’t just evaporate; you’ve got to be willing to make forward progress and do the work necessary to remove obstacles in your way. Scott encourages sellers like you to educate yourself and take advantage of resources like TAS to lower your risk level and decrease the control fear has on your life. To get more helpful information about lowering your risk, make sure to listen to this episode of The Amazing Seller! What are you waiting for? Take action! Often you’ll find people in your orbit who are stuck in their lives and unwilling to do the hard work necessary to get things turned around. Does that sound familiar? Do you find yourself sinking back into that mindset? The best way to push back and reclaim your moment is to take action. If you’ve been around the TAS community for very long, you’ve heard Scott encourage sellers too, “Take action” at the end of every episode but it’s not just a saying, Scott lives this motto. He genuinely wants to help sellers like you identify the roadblocks and challenges that get in your way and find ways to solve them. One great resource that you should check out is Scott’s new book called, “Ecom Business Formula.” The link to this book is located in the resources section at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] How Scott got involved in the Airbnb space. [7:45] Scott jumps into a Facebook Live session about fear. [11:15] Scott’s vision for his lake house property. [18:00] The fear you have is normal, but don’t give in to it! [23:00] Why you need to lower your risk. [27:30] Make your plans but make sure to take action! [32:30] What is the worst that can happen? [35:15] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/fb www.ecombizbook.com Airbnb

Have you ever had a moment in your business when getting your pay just a few days earlier could have made a significant difference to your bottom line? If you have, you aren’t alone! Many ecommerce sellers like you have struggled with the way Amazon’s payout system works. What is the solution? On this episode of The Amazing Seller, you’ll hear from Vicky Sullivan from Payability. Payability is a fast-growing fintech company founded and headquartered in New York City. They provide flexible financing solutions to small businesses in the digital economy. Payability has financed over $1 billion in growth capital to thousands of small businesses. In her conversation with Scott, Vicky talks about how she got started with Payability, what options are available through Payability, how most sellers use Payability, why some sellers are hesitant to use the service and much more. If you’d like to have more options when it comes to getting your funds into your account, this is the episode for you! The advantage that Payability gives sellers. Have you ever seen that number that Amazon will send your way showing you the sales figures you missed out on because your product was out of stock? Isn’t seeing that number the worst? What if there was a way to make sure your ecommerce business never missed those critical sales numbers again? According to Scott, one of the best advantages that Payability can offer sellers is the ability to avoid ever going out of stock again. Can you imagine that? If you’d like to learn more about how Payability and service like it can help sellers like you, make sure to listen to this helpful episode of The Amazing Seller! Several options you should consider. Are you ready to take a serious look at what services like Payability have to offer? What do you have to lose? Vicky Sullivan was kind enough to talk about two options they provide at Payability, instant access, and instant advance.  Instant access - Instead of waiting weeks to receive your marketplace sales revenue, Payability Instant Access makes your sales available the next day, every day. Consistent cash flow you can use to reinvest in your business today. Instant advance - Payability purchases your future marketplace receivables, and gives you that capital today. Leverage your account health and sales performance to make an investment in your business. If you think it is time to incorporate Payability into your ecommerce success strategy, make sure to listen to this episode as Scott and Vicky expand on this important topic! Reservations sellers have with services like Payability. Wait, doesn’t all this early access to funds sound too good to be true? What are some of the drawbacks and reservations that people have when it comes to services like Payability? The good folks over at Payability aren’t providing this service for free; it’s a business model! They do charge a small percentage of the money they advance you. While that may scare some sellers off, consider this, you pay for other services like PPC, why not this one? If it fits into your larger strategy of growing and scaling your business, you should consider if the benefit is greater than what it would cost you. Make sure to listen to this episode of The Amazing Seller as Scott and Vicky go deeper with this subject! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

Are you fired up and ready to take on the weekend? Do you have plans to work on your ecommerce business or are you in for a much-deserved break? If you want to keep the fires burning, you’ve come to the right place. It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, provides his answer to a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this exciting episode! Why you need to embrace the long game. Let’s face it; everyone loves to find a shortcut. Just announce at your next family gathering that you are going on a road trip and chances are, someone will have advice on how to find a shortcut. But the truth is, there is no shortcut when it comes to building a future-proof ecommerce business. Go ahead and get the idea of a shortcut out of your mindset if you want any chance for long-term success. Buckle up and be prepared to build a solid foundation for your business, brick by brick. To hear Scott expand on this critical topic, make sure to listen to this episode of The Amazing Seller! Invite your audience along for the ride. When was the last time you took a stroll through YouTube? Sure you’ve probably ended up there for a cat video or two but when was the last time you really took a look at how influencers and others intentionally engage with their audience? If you look closely, you’ll find that few YouTube channels come out and act like an expert. This is good news for you! You don’t have to go into building your brand or a YouTube channel with all the answers, just invite your audience to join you for the ride. You can use this approach as a way to bond and build a relationship with your audience. To learn more about this valuable approach, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! TAS resources made for you! Do you ever find yourself faced with an issue or challenge in your business and you wished someone had a blueprint to help you out? Outside of using Google to find your answer, what do you do? Yes, you have Scott’s advice in the form of this podcast but what if you want a more in-depth approach? Good news! Scott and his team have worked hard to bring TAS followers like you a top-notch resource called, the “Ecom Business Formula.” This book is a "blueprint" to launch and grow an ecommerce business rather than a traditional how to sell on Amazon "book." Make sure to check out the link in the resources section to grab your copy! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:15] Scott’s thought of the week, the long game vs. the short game. [11:00] Question: Should I start a YouTube channel for my business? [15:45] Invite people along for the ride. [21:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamzingsellertv.com www.ecombizbook.com

What does it take to build a successful ecommerce business these days? Is there some secret formula that high achieving sellers like Scott have discovered that everyone else doesn’t know about? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back his guest, Jill Stanton. Jill and her husband Josh are the co-founders of, Screw The Nine To Five. They are serial online entrepreneurs and world travelers. Jill has extensive experience with not only engaging but building social media communities around niche interests. In her conversation with Scott, Jill talks about building social media communities, why it’s important to target a market with existing social media groups, if it’s a good idea to use giveaway contests, why you need to care about what people you want to reach care about, and much more. Don’t miss a minute of this informative episode featuring Jill’s expert perspective! Don’t try to build something out of nothing. If you have a great product idea or a direction you want to take your brand, should you just run with it or are their validation steps you can take? According to Scott and Jill, it is not a good idea to try to reinvent the wheel. Why go out and try to create something out of nothing when you can locate existing excitement and energy around a niche market and build from that? If you want to build a rafting ecommerce brand, then go out there and start connecting with rafting groups! To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller! Provide value before you try to sell. Let’s face it, salespeople have a terrible reputation for using people as a means to their end. Just take a look around your social circle, you are sure to find someone who has had a negative experience with a salesperson. What is the solution? Is there any hope for an honest person who wants to make a sale? Yes! Scott and Jill teach sellers like you to focus on providing value before you try to sell anything. Don’t go in, guns blazing hoping to land a big sale. Enter into social media groups and other spaces with the intention of helping others and connecting them to resources. Make sure to listen to this episode of The Amazing Seller as Scott and Jill expand on this important subject! Don’t take short cuts, play the long game! Too often people are looking for a quick and easy way to make money and find success. But the truth is, the “Quick” way doesn't usually work! If you want to build something that will last and provide you with a stable income, you’ve got to be ready to put in the work. Building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, “Nothing worth having comes easy.” Listen to this episode of The Amazing Seller as Scott and Jill encourage sellers like you to play the long game! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:20] Jill Stanton joins the podcast to talk about building social media communities. [5:15] Make sure there is an existing community you can build from. [10:20] Is it a good idea to launch a giveaway contest for your group? [13:00] You need to care about what the people you are trying to reach care about. [18:30] If you want to build something, start providing value! [22:00] Scott shares the story behind the, “Five Minute Pitch.” [24:45] Jill’s advice for sellers who want to start building a community. [30:00] Don’t take shortcuts, play the long game! [32:15] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE

What will it take for you to get your ecommerce business to the next level of growth this year? Do you need to refine your processes? Do you need to rethink your strategy? What about bringing on some extra help? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Nathan Hirch.  Nathan is the Founder and CEO of FreeeUp, a marketplace connecting business owners with the top 1% of freelancers in ecommerce, digital marketing, web development, and much more.  In his conversation with Scott, Nathan talks about figuring out the right time to hire outside help, how FreeeUp vets their freelancers, what jobs are available on FreeeUp, and much more. Don’t miss a minute of this helpful episode featuring Nathan’s expert perspective! Is it better to go deep or wide with your brand? If you had to choose right now, would you rather have your brand take a broad approach to the market or a narrow approach? Many business leaders agonize over this decision, and they should! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you niche down and take a more narrow approach with your ecommerce business. In Scott’s thinking, it is better to niche down and focus on a specific target market than to try to be a jack of all trades. To hear more about the value of niching down, make sure to listen to this episode of The Amazing Seller! The right time to hire outside help. Can you afford outside help? Do you have space in your budget to onboard a new team member? What about all the challenges of bringing on a new employee? With FreeeUp, you can get the help you need at a reasonable rate all without having to bring on a dedicated employee! At FreeeUp, they vet a wide range of freelancers that you get to choose from. Need help with a quick project? Great! Do you need someone to take care of your ongoing customer service needs? They’ve got you covered! Just think of all the freed up time and mental space that outsourcing even a few simple tasks can provide. Make sure to check out the FreeeUp link located in the resources section at the end of this post! Expanding your business won’t be easy but it will be worth it! Let’s face it, the reason why most startups fail to scale their business is due to a lack of planning and follow through. You can only run things as a one-man show for so long before you need to bring in outside help. Bringing on outside help is where most business leaders fail. Don’t fear failure! Just like failure shouldn’t hold you back in business, it also shouldn’t hold you back when you encounter a set back with hiring. You’ve got to learn to roll with the punches and keep moving forward. On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch about how to get started when building your team and put people in the best situations to succeed, don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Nathan Hirsch joins the podcast and gives an update on FreeeUp. [7:00] Is it better to go wide or deep? [10:00] When is the right time to hire outside help? [16:15] What are the common first hires? [22:45] How do Nathan and his team vet virtual assistants? [27:00] What jobs are available on FreeeUp? [32:30] Closing thoughts from Nathan and Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/freeup www.theamazingseller.com/557

What are you going to do to make your ecommerce business stand out from all the competition on the marketplace? How will you make a name for yourself and your brand? If you need a spark of creativity, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, updates on TAS resources, an answer to a question from a TAS follower like you, and much more! Don’t miss a minute of this helpful episode featuring Scott’s seasoned perspective! Surround yourself with positive people Did you know that you mirror the attitudes and mindsets of the people you spend your time with the most? It’s true! Haven’t you noticed that when you spend a lot of time with someone who complains a lot that you find yourself complaining too? Or maybe you find yourself in a crappy mood, and then you realize it is because you just spent time with someone who is having a terrible day. Just as negative attitudes and mindsets are often contagious, so are positive ones! Choose which one you’d rather have your life reflect then order your life and relationships accordingly. To hear more about this vital topic, make sure to listen to this episode of The Amazing Seller! Why you need external assets for your brand Is it a good idea to have multiple investments engaged to help your ecommerce business succeed? Do you really need to build up an email list or a social media following for your brand? According to Scott, building up external assets is one of the best ways to future proof your ecommerce business. You can also use these external channels to add depth and a personal touch to your brand. What is the status of your external assets? Do you have several or are you just getting started? Find out how you can make sure your assets are firing on all cylinders by listening to this episode of The Amazing Seller! Make sure you target the right audience! Let’s face it; no one likes to have their time wasted. From door to door salespeople to newspaper advertisements, people hate getting something sold to them that they aren’t interested in. Thankfully, in the ecommerce age, we don’t have to advertise products to a huge audience, we can niche down and make sure we are targeting people who are already interested! Don’t leave it all up to guesswork; you can take advantage of the hard-fought lessons that Scott has learned over the years. Learn more about targeting the right audience for your brand by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott’s thought of the week. [8:30] How do I drive traffic to my Amazon listing without hurting conversion rates? [18:30] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/ebf www.ecombizbook.com MailChimp ConvertKit Aweber

What does it take to launch a successful email strategy? Is there a way to engage your brand’s followers in a way that doesn’t turn them off? How do you provide value without sounding like you are desperately trying to sell them on your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his email strategy. You’ll walk away with the tools you need to start building an email engagement strategy of your own. Have pen and paper ready; you don’t want to miss this helpful episode featuring Scott’s hard-won insights and tips! Is email really the best way to engage people? Have you heard people say that email engagement as a tool and strategy is dead? Do you believe that line of thinking is true? Are there better tools out there than email for engaging with prospects? While a ton of new avenues like Facebook Messenger, Instagram, and YouTube are opening up, email remains a powerful tool that people still respond to! How do you craft a message in an email that keeps people coming back to your brand? Find out on this informative episode of The Amazing Seller as Scott lays out his case for using email to drive sales and build your brand’s reach! Why you need a great offer. If you hope to draw prospective followers of your brand in, you’ve got to be willing to offer them something valuable. Don’t expect to get a bunch of car guys to follow and trust your brand if your idea of a giveaway prize is a high-end handbag! You need to make sure that you are connecting with your target audience from the initial contact all the way through each interaction they have with your brand. This is why finding a brand that you care about and know about is worth your time in the research phase! To hear more about brand engagement from Scott’s expert perspective, make sure to listen to this episode of The Amazing Seller! Don’t stop providing value! Let’s face it; everyone hates getting the “Hard sell” from a salesperson. It makes you feel like a mark or a target and no one like that feeling! It’s your job as a salesperson to show your prospective customer that you are there to serve them. What is the best way to show that you are there to serve? Provide value and insights that they will find helpful! If give your target audience resources to enjoy their hobby or recreational activity more, they’ll see you like someone to trust! For helpful examples on how to engage your target audience via email, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:45] Isn’t email dead? [6:45] You need to have some type of offer. [8:20] Deliver goodwill, create a plan, and provide an amazing prize. [10:30] How important is the subject line? [12:30] Scott goes over an email about entering a contest. [16:20] A content only email example. [18:20] An email announcing the contest winner. [21:30] Follow up emails after a contest. [24:30] Scott runs through his four email strategy. [26:30] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.ecombizbook.com ConvertKit Aweber

Did you know that there are steps you can take to re-program your mind and behavior for success? It’s true! When you focus on your behavior and beliefs, you can begin to turn around your bad habits or old narratives and adopt new ones that help you succeed. On this episode of The Amazing Seller, you’ll hear from high achievement mentor and business consultant, Dr. Shannon Irvine. Shannon helps business owners and entrepreneurs neuro-hack success. She teaches sellers like you how to tap into the power of your mind to remove limiting stories that are getting in the way and holding you back. In her conversation with Scott, Shannon talks her personal story, how your thoughts shape your reality, why your brain needs evidence of action, what it takes to get into a flow, how to set yourself up for success, and much more. Don’t miss a minute of this fascinating episode featuring Dr. Shannon Irvine! Visualize your success. When was the last time you wrote out your goals? Are you a “Writer downer” like Scott? What steps do you take to keep your goals and objectives front and center in your personal and professional life? One of the best ways to stay on top of your goals is to write them out or spend time each day visualizing them. Years ago, Scott and his wife put together what they call a “Vision video” that was a slideshow of the things they wanted to accomplish as a family. Looking back, Scott and his wife have achieved most of those objectives. Don’t just assume that you’ll get your goals eventually! Take time today and write them out or do something to keep them on your radar! The community you have around you matters. Did you know that the community you have around you makes a huge difference when it comes to your chances for success? Think about it, if you surround yourself with people who are always getting into trouble or talking about the negative side of every circumstance, where will that get you? Down a path, you don’t want to go down! You are responsible for the type of people you let into your world, don’t take it for granted! It might be time for you to take a serious inventory of the people who you let in your inner circle, are they causing you to succeed or are they holding you back? Learn more about the impact of your community from Scott and Shannon on this episode of The Amazing Seller! Mindset hacks that you can use. If you are ready to take action and get started on moving your mindset in the right direction, Dr. Shannon Irvine has a few places you can start. In her conversation with Scott, Shannon shared several mindset hacks. Watch what you say. The words you say are priming your brain. Understand the narrative that you are telling yourself. These two hacks are just the tip of the iceberg! Start by analyzing the type of words you use and the narratives you tell yourself. What do you have to lose? To hear more from Shannon as she expands on this topic and more, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:50] Scott welcomes his guest, Dr. Shannon Irvine. [4:00] Shannon shares the short version of her story. [13:30] Your thoughts create your reality. [20:30] Your brain needs to see evidence of action. [27:50] How do you get into a flow? What does it take to prime your behavior? [32:20] Scott talks about creating a “Vision video.” [34:40] Set yourself up for success! [42:15] Mindset hacks from Shannon. [45:45] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE Epic Success Podc

Are you fired up and ready to take your ecommerce business to the next level? What are you waiting for? If you need a little extra push to keep you going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he makes a special announcement about TAS resources, shares one of his thoughts of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s expert advice! Make a decision and move on. Have you ever found yourself committed to a certain path or decision and you know that you need to make a change? What do you do? Do you keep pressing on even though you feel like you shouldn’t? Or do you bite the bullet and make a change? On this episode, you’ll hear from Scott as he describes an experience from his life and how that helped him see that sometimes you need to make a decision and move on. It wasn’t an easy decision to make, looking back, Scott realized that he should have made it sooner but, you live, and you learn. Find out what you can learn from Scott’s story by listening to this episode of The Amazing Seller! What to do if you aren’t excited about the direction of your brand. What should you do if you have a good deal on a solid product, but your heart just isn’t in it? Do keep pressing on or do you make a change? Scott got a question from a seller like you who had some success with a product but knew that they weren’t passionate about that particular market. Scott encouraged that seller to pivot and spend their energy on something that fired them up. He didn’t suggest shutting down the whole operation; he just suggested a pivot. You can do that too! Don’t become a slave to something that makes money but makes you miserable. Hear more from Scott as he expands on this important topic and much more! Resources designed just for you! What if there was a way for sellers like you expand your knowledge of how the ecommerce industry works? How would you change your approach? If you want to get an edge over the competition, Scott and his team have put together the resources you’ll need to do just that. On this episode of The Amazing Seller, Scott announces two new resources designed for sellers like you, Ecom Business Formula training and the Ecom Biz Book. For more details on each of these resources, make sure to check out the resources section at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Special announcement from Scott. [4:20] Scott’s thought of the week; make a decision and move on. [13:00] Question: What if my business idea is not my passion or expertise? [21:40] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.ecombusinessformula.com www.EcomBizBook.com

What if you could take all of that energy and excitement you have for your ecommerce business and funnel into a solid, future-proof strategy? Wouldn’t you love to have a tried and tested approach you can count on? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they expand on the benefits of a market-based strategy. In their conversation, the team explains the advantages of a market-based approach, why you need to build assets like an email list, how to validate a market, and much more. Don’t miss a minute of this informative episode! Product-based vs. Market-based. What got you interested in building your ecommerce business? Did you fall in love with the idea of finding a one-off product and cashing in? Or did you get hooked on the idea of building something that can stand the test of time and go the distance? If you want to build a business that will last, you’ve got to be willing to adopt a market-based approach. Gone are the days where you can experience over-night success with one solid product. You’ve got to plan for the long-term by building a solid brand. To hear more about this important topic, make sure to catch this episode of The Amazing Seller! You need assets to help you go the distance. Part of planning for the future with your ecommerce business is building assets and tools away from the Amazon platform. If you’ve been around the TAS community for very long, you know that Scott still believes that Amazon is the best place to start an ecommerce business. While that is still true, Scott encourages sellers like you to start creating assets like an email list right away. Don’t leave brand building and social media engagement to the last minute, start now! Listen to this episode of The Amazing Seller as Scott expands on this critical subject; you don’t want to miss it! A market validation process you can use. What does it take to shift your focus from a product-based approach to a market-based approach? Does the validation process look the same or should you aim for something different? On this episode of The Amazing Seller, Scott goes over his market validation process. Scott’s process centers on answering these three questions. Are there products selling in this market? Is there content being created in this market? Are there assets you can build in this market? Can you grab attention? This is just a small starting point to get you headed in the right direction when it comes to market validation. To get more helpful tips and insights from Scott, make sure to listen to this episode of The Amazing Seller! Reverse engineer your way to success. How do you get from where you are to where you want to be? First, you’ve got to decide that where you are is not where you want to be a year from now. You’ve got to commit to leaving what is safe and comfortable behind! Then you need to get a clear picture of where you want to be. Once you have that settled, all you need to do is work your way back from there. While it may sound simple, it won’t be easy! You’ve got to be committed to putting in the work if you want to succeed. To hear more about what it takes to get the results you want to see, listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:30] Moving your mindset from a product based approach to a market-based approach. [8:20] Make sure you think ahead and plan out the path for your brand. [15:45] Focusing on market share will help you future proof your business. [20:00] Scott runs through his market validation process. [24:00] Why it’s helpful to get an outside perspective on your brand strategy. [29:00] Find out where yo

Do you ever wish you could go back and give your younger self some critical advice? What if you could get valuable insight from successful business leaders as they look back on their journey? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they reflect on the themes that were discussed at the recent TAS Inner Circle gathering. In their conversation, they talk about why it’s important to challenge yourself, some common myths about success and money, why you shouldn't let the fear of failure hold you back, and much more! If you aren’t growing, you are dying. When you get into a room with successful business leaders, a common theme that comes up is the drive to grow and invest in personal development. As Tony Robbins teaches, “If you aren’t growing, you are dying.” What are you doing to grow as a leader? How are you moving your ecommerce business forward? Don’t let moderate success, lull you into complacency - you’ve got to keep challenging yourself if you have any hope for long term success. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller! Don’t let the fear of failure hold you back. Too often business leaders will get their business off of the ground and then throttle their efforts back because they are afraid of losing it all. If you let fear of failure dictate your business plans you’ll never get anywhere! Remember, you can always pivot and go back to a 9 to 5 job if you have to. Don’t let the fear of failure shape your plans for the future! What are you going to do to keep fear in its place? How will you press forward in your business? Listen to this helpful episode of The Amazing Seller as Scott and his team dive deep into this subject! If you work hard, you deserve your success. Have you ever felt guilty about your level of success? Did you grow up with a skeptical view of business leaders and entrepreneurs who build their business from the ground up? Many business leaders find themselves having to unlearn a negative mindset around money and making a profit. Scott encourages sellers like you to take a hard look at the mindset you have about money and make sure you are giving yourself permission to enjoy the success that your hard work has brought you. To hear more, make sure to listen to this episode of The Amazing Seller! Is it a good idea to enter into a business partnership? Have you considered going into business with someone else to form a partnership? What are some of your concerns about entering into a business partnership? While Scott and his team don’t discourage sellers from going into a business partnership, they stress extreme caution. In many ways, a business partnership is like a marriage. You need to be certain that the person you are merging your future with is a good fit not just on paper but relationally as well. Don’t miss this episode of The Amazing Seller as Scott and his team go over this topic and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] Joel talks about his reaction to hearing from other business leaders. [4:40] Angel give her take on the inner circle discussion. [7:20] Chris talks about why it’s important to challenge yourself. [10:30] Why you shouldn’t let the fear of failure hold you back. [13:30] Don’t feel bad about your success! [16:30] If you do things the right way, money will follow. [20:40] It is better to go after market share rather than products. [22:40] Is it a good idea to start a business partnership? [24:40] Why focusing on market share is so important. [30:30] How success can open up a whole new avenue of opportunities. [33:00] Think bigger and be opti

What is the current status of your ecommerce business? Are you out there kicking butt and taking names or are you staling and searching for that one insight that will move the needle? If you find yourself in either camp or somewhere in between, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, his answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode! The power of questions. Have you ever had an amazing conversation with someone who just kept asking really good questions to try and get to know you on a deeper level? The ability to ask the right questions is an important and powerful tool you need to have in your toolbox. This ability will help you as you navigate the challenges of starting your business and as you try to problem solve issues as they arise. Listen to this episode of The Amazing Seller as Scott explains why questions are so powerful; you don’t want to miss it! Yes, Amazon is the best place to launch your brand. Many ecommerce sellers find themselves wondering why they should use Amazon to launch their products. That’s a great question to ask! A day may come when Amazon is not the best place to launch a product, but that is not the case right now. Still, Amazon is a good place to launch a product because they are a trusted brand in the public’s eye. When you direct people to buy directly from your website, you are asking them to trust you, and they won’t do that if you haven’t earned their trust. Let Amazon help you build your business as it gets off of the ground; you won’t regret it. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller! Sell your product without sounding like a salesperson. Let’s face it; no one enjoys getting the hard sell from a salesperson. The salesperson probably doesn’t like giving their hard sell either! What should sellers like you do to sell your product without sounding like a salesperson? Thankfully, Scott has created a helpful email template that you can use to cut through all the BS and get to the heart of your message. Scott’s approach emphasizes the value of connecting with your audience as you would with someone you know personally. Don’t feel like you have to reinvent the wheel! Use Scott’s sample email as a starting point and then make it your own! For more helpful tips and insights like this one, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:45] Why you should register for Brand Accelerator Live. [5:45] Scott’s thought of the week. [9:00] Question: What should I say in my email to sell my product? [11:45] Start off selling on Amazon it is the platform people trust. [14:30] Scott shares a sample email that he’d send to someone on his email list. [20:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/live www.theamazingseller.com/js www.freeeup.com Upwork

Wouldn’t it be nice to have a neat list of common mistakes that ecommerce businesses make and how to avoid them? Imagine the leg up that would give you over the competition. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals helpful tips and insights on how to set your brand up for success. Scott also stresses the importance of creating a solid strategy and plan that plays to your strengths and puts you on the right track. Make sure to listen to this informative episode; you don’t want to miss it! Do your homework! What are the most important things you need to do for your ecommerce business to succeed? Do you need the right product? The right market? The best strategy? Yes, all three would be great! More importantly, you’ve got to be willing to put in the time and do your homework. This is not a venture for the faint of heart. Be prepared to dive deep into a potential market and explore all the angles before you commit. Don’t just think one step ahead, build out the possibilities for your brand and think several steps down the line. Listen to this episode of The Amazing Seller as Scott expands on this critical topic! Six reasons why products fail. Why do some ecommerce businesses take off while so many others crash and burn or even fail to get off of the runway? According to Scott, it all comes down to one of these six common mistakes that ecommercce entrepreneurs often make.  Choosing one product and not planning out several products down the road. Getting fooled by basic numbers. Do your research! Failing to figure out what it will take for the product listing to rank. Launching with a messy and unattractive product listing. Starting off cheap and cutting corners. You get what you pay for! Choosing a product that has a ton of reviews only to find out sales are driven by reviews. If you want to avoid these common mistakes and put your ecommerce business in a position for long-term success, make sure to listen to this episode. You’ll walk away with a good starting point and helpful tips that Scott has acquired from years of experience, don’t miss it! Make a plan and execute it. When was the last time that you completed a major personal or professional milestone? Do you have a solid track record of making plans and seeing them through the end? If not, it’s time to turn over a new leaf! Time and time again, Scott encourages sellers like you to think through your ecommerce business plan and to write it out on paper. When you take the time to write out and visualize your plans, it gives your efforts a more concrete feel. If you are ready to put in the time and effort to get your business off of the ground, you’ve come to the right place. To hear more about getting started, make sure to listen to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [6:45] Don’t choose just one product, think several steps ahead. [8:35] Don’t be fooled by basic numbers, dig deeper! [10:20] Make sure you know what you need to do to rank. [14:40] If you want your listing to succeed, you’ve got to optimize your listing. [18:20] Don’t compete in a space that has a ton of reviews. [21:15] Scott recaps the six reasons why products fail. [23:30] Why you need a good plan in place. [25:30] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/624 www.theamazingseller.com/ebf

What is the best way to get ahead in today’s ecommerce marketplace? Do you need to have the very best product that money can buy or do you just need a killer strategy? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he believes attention is the new currency. Scott also touches on how to monetize your traffic, five benefits of getting more traffic on your site, why you should become the top go-to resource in your target market, how to create compelling content, and much more. You don’t want to miss a minute of this informative episode! Yes, you can monetize your traffic. One of the most obvious ways to prove that attention is the new currency is to look at how companies like Amazon and Google are making people pay for it. If you want to show up on Google’s search results, you’ve got to be willing to fork out some money to be on that first page. The other side of this is the fact that if you can gather a sizeable following, people will pay you for the privilege to get in front of your audience. For some specific ways that sellers like you can monetize your traffic, make sure to listen to this episode of The Amazing Seller! Five benefits of increasing your traffic. Still not convinced that taking steps to increase your traffic on your site will pay dividends for your brand? Scott was ready for you! He’s come up with five benefits that sellers like you will see if you take time and energy to get more people to your site. You get the right people exposed to your ecommerce brand. You’ll be able to launch or relaunch products easier. You can diversify your revenue stream. You get to build relationships over time. More opportunities will come your way. Just one or two of these benefits would be worth it to pursue this strategy but take a look at all five! What else can you do to get these types of benefits for your brand? Not much! Listen to this episode of The Amazing Seller as Scott expands on these benefits! Five ways to get more traffic to your site. What strategies have you been using to drive traffic to your ecommerce business’ home base? Have you thought of using paid services to get traffic to your site? Scott is here to help remove some of the mystery and lay out a clear path that sellers like you can use to increase traffic. Create engaging content on your blog. Get active on social media with Facebook pages and groups. Create YouTube videos that your audience will find helpful. Utilize Facebook Ads and Facebook Live sessions. Collaborate with other influencers and sellers in your market. At the end of the day, what Scott wants to do is help sellers like you serve your market well. Scott’s number one rule for getting more traffic is for sellers to become a top resource in your market by giving value and being helpful. If you want to dive deeper with this valuable lesson, make sure to listen to this fascinating episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:20] Is attention really the new currency? [7:00] How you can monetize your traffic. [11:45] Benefits of getting more traffic on your site. [17:45] Why you should become a top resource to your target market free of charge. [19:15] Create quality content featured on your home base. [23:40] Leverage Facebook pages and groups to drive traffic to your blog. [26:30] Collaborate with other ecommerce businesses and influencers in your space. [28:30] Why you should work on building your email list. [30:30] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE

What strategies have been working for your ecommerce business? Have you tried anything different in the new year? Do you have questions that you’d like to send Scott’s way? You’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over why you should check out the Brand Accelerator Live event in September, his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this informative episode! If you think it, you can do it. What is holding you back? Seriously! Take a moment and consider what thoughts or ideas that you’ve internalized over the years that might be holding you back from success. Everyone has some sort of limiting belief in their life, some have massive hangups that keep them from taking action, and some have smaller ones. Have you dealt with yours yet? Don’t put this on the back burner, this could be the one thing that is holding your ecommerce business back. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller! Build an email list, what are you waiting for? Is it a good idea to feature your product in a giveaway group? If you’ve been around the TAS community for very long, you know that Scott is encouraging sellers to move away from this strategy. Rather, he’d like to see more sellers invest in assets like an email list. If you want your ecommerce business to go the distance, you need tools like an email list that allows you to connect directly with your target market. So what are you waiting for? You don’t need to have a list with 15,000 email addresses tomorrow, but you’ve got to start somewhere. Listen to this episode of The Amazing Sellers as Scott expands on this vital topic! Why you should connect with an influencer. One of the most popular methods of growing an ecommerce brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach, and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott shares his thought of the week; if you think it, you can do it. [6:45] Question: How do I launch a giveaway with variations? [11:45] Why you should build an email list or connect with an influencer. [17:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/live

Is your ecommerce business on the right track? Does your current strategy have the legs to go the distance? If you want your business to last you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over five filters you can use to validate your target market. Don’t leave the future of your ecommerce business all up to guesswork. Take advantage from this opportunity to learn from Scott’s tried and tested approach by listening to this helpful episode! Are you targeting a market or a one off-product? If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build your brand by serving a niche market. Have you located your target market yet? If you haven’t, it is not too late to find one! Don’t assume that you can build a profitable ecommerce business through one-off products; those days are numbered. Find out how you can build a sustainable business model by targeting a niche market on this informative episode of The Amazing Seller! Make sure your market has room for you to grow! Even when you find a niche market, that might not be enough to build a long term ecommerce business. Before you commit to a target market make sure that there is room for your brand to grow. Scott suggests that sellers like you thoroughly research the market you are looking at to see if it can support at least three to five additional products for you to introduce as your brand gets going. If you opt for skipping this important filter, be warned! You could be seriously limiting your brand’s long term chance for success. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller! Why community in your market is so important. One of the best ways to find out if your target market has the depth to support your brand it to find out if there are social media groups already in place around the market. If you want to build a brand in the bass fishing market go and check Facebook, Instagram, or YouTube to see if there are people talking about this pastime. If you can’t find any groups talking about the market, you want to target it is a good idea to consider a different direction. The whole idea behind this is to let these already established groups act as a validation that your target market has momentum and an audience. Make sure to listen to this episode of The Amazing Seller as Scott expands on this important subject! Content is king. Time and time again Scott comes back to this important topic of content when he teaches on long term brand success. You’ve got to have an audience that is out there searching YouTube or Google for content about your target market. If you can find a niche market where people are gathering on Facebook or searching on YouTube you’ve got a huge chance for success. You don’t even have to be an expert on the subject matter to create relevant content; you can use it as a learning process inviting your audience along for the ride. Listen to this episode as Scott explains how sellers like you can develop content that engages your target audience. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:15] How you can participate in the next ecommerce business formula class. [4:40] Are you targeting a market? [6:45] Are there at least three to five products selling in this market? [11:00] Are people searching content online about your market? [15:40] Are there social media groups hanging out? [17:15] Can you build an email list? [21:40] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE

What does it take to put yourself and your livelihood on the line to see your dreams become a reality? Is it as scary as it sounds? Is the reward worth all the risk? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kevin Sanderson. In their conversation, Kevin opens up about what led him to fire his boss, how that moment felt, why he is convinced that writing out goals is worthwhile, advice for sellers who are just getting started, and much more. Don’t miss a minute of this inspiring episode featuring Kevin’s story! If you want to make a change, write it down! Do you write out your goals and plans? Have you ever thought of an idea that you’d do whatever it would take to make it happen? Most people shuffle through a life filled with hopes and dreams, but many fail to act on them. If it were easy to accomplish your dreams, everyone would do it! Don’t make life harder than it already is, put yourself in a position to succeed. One of the best ways you can do this is by writing out your thoughts on paper. In today’s world that may sound “old school” but it works! Scott has been stressing the value of writing things down for quite some time and his guest, Kevin Sanderson agrees. Kevin points to this simple practice as giving him the fuel he needed to keep going while he built his ecommerce business. To hear more about Kevin’s story and how writing out his plans helped him succeed, make sure to listen to this episode of The Amazing Seller! From taking someone elses marching orders to FREEDOM. While writing out your goals is a good first step, the hardest part is acting on them. How do you move from a place of security and comfort to a place of opportunity and risk? Kevin Sanderson struggled with a foot in each camp for a long time; he wanted the security of his day job and the opportunity of his ecommerce business. He was able to manage this tension for a while, but eventually, he had to pick a direction and give it his full effort and attention. Would he shrink back from the challenge or would he walk into the unknown? The freedom of living life on his terms was too much for Kevin to walk away from so he fired his boss and hadn’t looked back. Could you make a move as bold as Kevin’s? What is holding you back? Listen to this episode of The Amazing Seller as Kevin shares more insights that helped him take action; you don’t want to miss it! You need people in your corner who will support you. Who do you have in your corner cheering you on as you build your ecommerce business? While it would be nice to have a supportive coach who guides you every step of the way, that is not realistic. You can surround yourself with family members who encourage you, and you can join groups who will help you keep your eye on the prize. Kevin has been a TAS follower just like you, he attended workshops and learned from Scott’s helpful lessons over the years. All of the support and encouragement that Kevin received from the TAS community played a huge role in helping him get his business off of the ground. As much as you’d like it to be true, you can’t do it all alone. Make sure you have the right people in your corner! To hear more about this important topic, listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:35] How did Kevin end up firing his boss? [9:15] Kevin describes the moment he quit his job. [17:00] How did Kevin’s wife react to his decision? [19:30] Why it is so valuable to write out your plans and goals. [23:15] Kevin talks about attending a TAS workshop. [26:30] Kevin’s advice to sellers who are just getting started. [31:00] Why you need to check out Brand Accelerator Live. [37:15] Life is too shor

When was the last time that you got a great piece of advice that helped you and your ecommerce business? Has it been a while since you had a good insight that you’ve implemented? If you are ready to take your brand to the next level of growth, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. In this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this informative episode! Something is better than nothing. Many entrepreneurs believe that if you don’t swing for the fences every time, then you are just wasting your efforts. Do you think that is true? Does every effort have to be a home run? What if you don’t have the means or the information to go as far as you’d like, should that stop you from trying? No! Too often business leaders like you believe the lie that if you settle for a good step, you’ll never make a great step. That thinking can paralyze you and keep you complacent! Even if you can only make a small step toward your goal today, it’s better than nothing! To hear Scott explain how this simple truth has played out in his life, make sure to listen to this episode of The Amazing Seller! You only fail when you give up! What does failure look like? Is it defined by how much money you lose? According to Scott, failure is when you throw in the towel! Your journey to building your ecommerce business will be full of highs and lows along the way. How you react to those low points is up to you. Will you let it defeat you and pull you out of the game or will you keep pressing forward toward your goal? If you have any hope for long term success, you’ve got to have the right mindset. Don’t let challenges and roadblocks distract you. Listen to this episode of The Amazing Seller as Scott expands on this important lesson; you don't want to miss it! Why you need to get your products on multiple channels. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It is foolishness to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:20] Scott’s thought of the week, something is better than nothing. [11:15] Question: Should I add my products to Ebay and other channels? [17:30] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingsellertv.com JoeLister

What does it take to build a thriving brand online? How do you create a following and leverage your influence to achieve your goals? What happens when you feel the need to make a shift and end up walking away from the very thing that brought you all that success? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jill Stanton.  Jill and Josh Stanton are the co-founders of Screw The Nine To Five. They are serial online entrepreneurs and world travellers. In her conversation with Scott, Jill opens up about their journey, why they decided to move from affiliate marketing to building a personal brand, the value of getting clarity in business, what it takes to connect with a large following, and much more. You don’t want to miss a minute of this engaging episode featuring Josh and Jill's story! Hard work pays off. Jill and Josh started their journey in 2011 working jobs they saw no future in and decided that they needed to make a change. They leapt and started putting together an ecommerce business focused on skin care. While it took a lot of hard work and sleepless nights, their hard work paid off, and they were able to secure their first month with $1,000 in profit. They ended up selling that business for $50,000 and went on to start several other businesses in 2012. The big takeaway from Jill and Josh’s initial success is that they were sick of their current circumstances and decided to do something about it. In short, they took action! They weren’t experts in skin care; they were just willing to go out there, put in the work, and trust that profit would follow and it did! Don’t become a slave to your business! Success and growth are a what every business leader is after, right? But what happens when all of the success becomes a weight that drags you down? From Jill and Josh, the complexity and daily demand of their business began to take a toll and caused them to rethink their approach. The last thing you want in business is to find yourself shackled to something that doesn’t fulfil you. It might sound crazy, but their story could be your story! What will you do when that moment comes and feel like you’ve become a slave to your business? Will you stay committed and miserable or will you make the changes necessary? To hear how Jill and Josh pivoted and took their efforts in a new direction, make sure to listen to this episode of The Amazing Seller! What do you really want? At the end of the day, one of the best things you can do for your business is to identify your “why.” If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you figure out this important aspect of entrepreneurship. Do you know your “why?” When was the last time you reevaluated it? For some people that “why” will be a constant but for others, it will need to change as their business grows. Learn from Josh and Jill’s story and how asking the question “What do I really want?” helped them get to the core of their “why” by listening to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:20] Jill Stanton join the podcast to share their story. [12:00] Jill talks about their affiliate marketing efforts. [14:00] What led Josh and Jill to focus on building their personal brand? [17:00] Why you need clarity in your business. [24:00] Jill talks about connecting with a large following. [28:50] What is QBR? [32:10] How has life been since Josh and Jill pulled back in their business? [36:00] Jill talks about their traffic strategy. [42:00] Attention is the new currency. [44:40] What do you really want? [47:45] If you want to change you’ve