How We Hustle is all about side-hustling at the highest level. Yianni Charalambous is joined by special guests showing you how they win big in business with their side-hustles.
Percelle Ascott
In the finale of Season 2, Percelle Ascott joins Yianni Charalambous to break down the hustle of the acting business, building the Wall of Entertainment brick by brick and the fast-paced world of content creation. Percelle gets deep and personal about his relationship with SBTV’s Jamal Edwards and much more!
1/5/2023 • 36 minutes, 43 seconds
Aston Merrygold
Super YouTuber, Yianni Charalambous, is joined by singer and musician, Aston Merrygold of JLS. Aston details his life in the entertainment business, the JLS reunion, how his dance studio survived during the pandemic, getting into podcasting, and so much more!
12/29/2022 • 37 minutes, 17 seconds
Jade LB
The hustle continues as Yianni Charalambous is joined by author, Jade LB. The creative powerhouse talks to Yianni about writing Keisha The Sket at just 13 years old, how her love for literature began, monetising her ideas, working with Stormzy, signing to Merky Books and more!
12/22/2022 • 28 minutes, 42 seconds
Leomie Anderson
Yianni Charalambous is joined by entrepreneur and model, Leomie Anderson. Leomie is one of the world’s most recognisable people. In this episode, she tells the story of how she ended up working with Rihanna, meeting Beyonce, opening her very first creative hub and hustling to the top of the modelling and fashion worlds.
12/15/2022 • 41 minutes, 25 seconds
Ahmed Alsanawi of A Star Barbers
As our World Cup 2022 series comes to an end Yianni is joined by Ahmed Alsanawi, barber to the stars and founder of A-Star Barbers. Ahmed is the personal barber of various football stars, including Paul Pogba and Eden Hazard. Ahmed also shares his story about coming to the UK from Baghdad, teaching himself how to cut hair, expanding into coffee and tattoos and building his A Star empire.
12/8/2022 • 35 minutes, 4 seconds
Liv Cooke
World Cup season continues! Entrepreneur, Yianni Charalambous, sits down with Football freestyle genius and world record holder, Liv Cooke, to talk about her early career, moving into property development, content creation, brand partnerships and more!
12/1/2022 • 37 minutes, 55 seconds
Bacary Sagna
World Cup season has officially returned! Entrepreneur, Yianni Charalambous, links up with his close friend, former Arsenal defender and Football legend, Bacary Sagna, to talk about the business of sports. Bacary also shares stories about his stellar career, relationship with Arsene Wenger, getting into the tech space, and life after the final whistle.
11/24/2022 • 32 minutes, 7 seconds
Patricia Bright
Hustler extraordinaire Yianni Charalambous sits down with businesswoman and social-media influencer Patricia Bright to talk about her finance background, brand partnerships, YouTube money, content creation and much more.
11/17/2022 • 31 minutes, 6 seconds
Rimzee
Super YouTuber, Yianni Charalambous, is joined by Rapper, Actor, Businessman and hustler extraordinaire, Rimzee to talk about learning how to make money on the move, the importance of reading regularly and having a positive growth mindset.
11/10/2022 • 27 minutes, 35 seconds
J2K
Yianni is back for Season 2 of How We Hustle! In the new season's first episode, Yianni talks business with Entrepreneur and former Roll Deep member J2K! The conversation touches on music, fashion and how Crep Protect has become one of the most recognisable brands in the footwear industry.
11/3/2022 • 32 minutes, 31 seconds
How We Hustle with Yianni - Season 2
Yianni Charalambous is back for Season 2 of How We Hustle! The hustle is to be sold and told, and Yianni is again joined by special guests sharing practical advice about how they win big with their side hustles. Across these ten new episodes, you’ll hear from international Football star, Bacary Sagna, Rapper and Entrepreneur, Rimzee; Football Freestyle world record holder, Liv Cooke, Pop star, Aston Merrygold and creative visionary, J2K. As always, How We Hustle is about hustling at the highest level.
10/26/2022 • 2 minutes, 13 seconds
DMO Deejay
Yianni Charalambous chats with his friend and entrepreneur, DMO Deejay, to talk about his hustle on the road to success, how he turns Ls into Ws, why “less talk, more action” is the mantra he lives by, turning his love of sweets into a business and much more.
6/30/2022 • 43 minutes, 2 seconds
John Lee
Yianni Charalambous sits down with his friend and one of his trusted mentors, John Lee, to talk about the keys to long term business success and why becoming an Entrepreneur is like jumping off a cliff and building a plane on the way down.
Please note that this podcast is for information purposes only. The content should not be used for financial or investment decisions. Before making any investments, you should seek professional financial advice.
6/23/2022 • 50 minutes, 44 seconds
Adebayo Akinfenwa
Entrepreneur, Yianni Charalambous, sits down with professional Football star Adebayo Akinfenwa to talk about his sports career, racism, balancing business and family life, and hustling beyond the football pitch.
6/16/2022 • 40 minutes, 1 second
Cuppy
Entrepreneur, Yianni Charalambous, sits down with super influencer, Cuppy, to talk about her international business moves, jewellery business, interning for Jay-Z, philanthropy work and how her family hustles together.
6/9/2022 • 39 minutes, 25 seconds
Jeremy Lynch
Super Entrepreneur Yianni Charalambous connects with his friend, Jeremy Lynch, to break down the hustle of creating content in a fast-paced world, the science of social media, brand partnerships, and creating inspiring and profitable content.
If you’re affected by any of the issues raised in this episode there’s more information at bbc.co.uk/actionline.
6/2/2022 • 38 minutes, 20 seconds
Poet
Super Entrepreneur Yianni Charalambous connects with creative genius, Poet, to talk about how he hustles on multiple levels, seeing the potential in podcasts years before everyone else and why he still puts his community first.
5/26/2022 • 37 minutes, 50 seconds
Tiffany Calver
International DJ and BBC Radio 1Xtra Rap Show host, Tiffany Calver, joins Entrepreneur Yianni Charalambous to talk about her musical roots, moving from Telford to London to chase her dreams and hustling to the top of the music game.
5/19/2022 • 42 minutes, 20 seconds
JME
Yianni Charalambous is joined by Grime legend, JME, to talk about his family upbringing, music career, the marketing genius of Boy Better Know, tech-savvy hustle and balancing his creativity with commerce.
5/12/2022 • 43 minutes, 25 seconds
Blondey
In the second episode of How We Hustle, Yianni Charalambous is joined by fashion icon, Blondey, to talk about his skateboarding hustle and how he put together his world-famous THAMES clothing line.
You can hear and see more of Blondey on The Drop - a new show that gives a platform to the next generation of talented fashion designers. In The Drop, ten of Britain’s most promising up-and-coming creatives, who all believe they are sitting on the next streetwear brand, go head to head to win the chance to have their first line stocked in a major UK retailer.
You can watch The Drop on BBC 3 and iPlayer.
5/5/2022 • 28 minutes, 21 seconds
Lethal Bizzle
In the first episode of How We Hustle, Yianni Charalambous is joined by Grime legend, Lethal Bizzle to talk about how hustling in music opened up the doors for him to make money in the worlds of fashion, property development and more.
4/28/2022 • 35 minutes, 52 seconds
Welcome to How We Hustle with Yianni
How We Hustle is a brand-new podcast from BBC Sounds, dedicated to the art and business of hustling. Serial entrepreneur and super YouTuber Yianni Charalambous will be uncovering the surprising and profitable side-hustles of top stars from the UK and worldwide.
You’ll hear inspiring stories from: independent musician JME; creative personality, poet and BBC Radio 1 DJ Tiffany Calver; fashion designer Blondey McCoy; grime legend Lethal Bizzle and many more. From entertainment to property development to fashion, our team of hard-working hustlers walk you through their journeys of how they make money, make history and make it happen.
How We Hustle is all about hustling at the highest level. So whether you work a 9-5, a 5-9 or both, these candid conversations will motivate you to get your hustle on.