Finely Crafted is about building better brands through the power of storytelling. Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted provides wisdom and wit from individuals who are driven by their "why" in creating a compelling "what". It's not what you're selling, it's how you're telling.
What’s Your (Brand’s) History? | Nelson’s Green Brier Distillery
The post What’s Your (Brand’s) History? | Nelson’s Green Brier Distillery appeared first on Finely Crafted.
6/7/2018 • 29 minutes, 34 seconds
Take Something & Make it Better | Noka Supply Co.
The post Take Something & Make it Better | Noka Supply Co. appeared first on Finely Crafted.
6/7/2018 • 22 minutes, 52 seconds
Commit to Quality | Fat Bottom Brewing
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6/7/2018 • 34 minutes, 54 seconds
All in the Family | Five Points Pizza
The post All in the Family | Five Points Pizza appeared first on Finely Crafted.
6/7/2018 • 24 minutes, 39 seconds
Managing Brand Evolution | Local Honey
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6/7/2018 • 22 minutes, 46 seconds
Breaking Brand Perceptions | Black 13 Tattoo Parlor
The post Breaking Brand Perceptions | Black 13 Tattoo Parlor appeared first on Finely Crafted.
6/7/2018 • 27 minutes, 49 seconds
From Craft to Career | I Saw the Sign
The post From Craft to Career | I Saw the Sign appeared first on Finely Crafted.
6/7/2018 • 22 minutes, 47 seconds
Finely Crafted Season 3 – We’re Back!
The post Finely Crafted Season 3 – We’re Back! appeared first on Finely Crafted.
6/6/2018 • 6 minutes, 34 seconds
Where was R. Kelly? (Season 2 Finale)
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8/25/2015 • 11 minutes, 27 seconds
Thinking Design — Ian Collins, Simple
The post Thinking Design — Ian Collins, Simple appeared first on Finely Crafted.
8/20/2015 • 32 minutes, 14 seconds
Why Design Matters—A Lot! (Brand Aesthetic)
The post Why Design Matters—A Lot! (Brand Aesthetic) appeared first on Finely Crafted.
8/18/2015 • 22 minutes, 56 seconds
Lead Your Tribe — Brian Clark, Copyblogger Media
The post Lead Your Tribe — Brian Clark, Copyblogger Media appeared first on Finely Crafted.
8/13/2015 • 26 minutes, 11 seconds
More Than a Mission Statement (Brand Declaration)
The post More Than a Mission Statement (Brand Declaration) appeared first on Finely Crafted.
8/11/2015 • 12 minutes, 45 seconds
The Investment for Investment — Sean Stewart, Steadfast Coffee
The post The Investment for Investment — Sean Stewart, Steadfast Coffee appeared first on Finely Crafted.
8/6/2015 • 12 minutes, 26 seconds
The World Around You (Brand Positioning)
The post The World Around You (Brand Positioning) appeared first on Finely Crafted.
8/4/2015 • 19 minutes, 55 seconds
Sweet Sustainable Dreams: Baker Miller
How many of you out there are bakers? If you’re more serious about what comes out of the oven, then
The post Sweet Sustainable Dreams: Baker Miller appeared first on Finely Crafted.
7/30/2015 • 9 minutes, 37 seconds
Goo Goo Cluster Marketing Director on Brand Evolution — Beth Sachan
The post Goo Goo Cluster Marketing Director on Brand Evolution — Beth Sachan appeared first on Finely Crafted.
7/28/2015 • 29 minutes, 34 seconds
Where Action Meets Identity (Brand Essence)
The post Where Action Meets Identity (Brand Essence) appeared first on Finely Crafted.
7/23/2015 • 13 minutes, 28 seconds
Amplify What Makes You Special
What if I told you that I haven’t sent an email to a co-worker in almost two years? You’d probably
The post Amplify What Makes You Special appeared first on Finely Crafted.
7/21/2015 • 10 minutes, 41 seconds
Who Are You? (Brand Identity)
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7/16/2015 • 14 minutes, 11 seconds
What Do You Do? (Brand Action)
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7/14/2015 • 15 minutes, 20 seconds
All You Need is Love: The Peach Truck
It all started with a piece of fruit. Story illuminates opportunities. Story shows you the way from idea to execution
The post All You Need is Love: The Peach Truck appeared first on Finely Crafted.
7/9/2015 • 9 minutes, 56 seconds
Purpose Drives Profit (Brand Discovery)
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7/7/2015 • 16 minutes, 55 seconds
Cards Against Humanity Creator on Brand Execution — Max Temkin
The post Cards Against Humanity Creator on Brand Execution — Max Temkin appeared first on Finely Crafted.
7/2/2015 • 23 minutes, 40 seconds
Branding 101 (The Season 2 Intro)
The post Branding 101 (The Season 2 Intro) appeared first on Finely Crafted.
6/26/2015 • 10 minutes, 52 seconds
Ah-Ha! (The Season 1 Finale) — Matt Cheuvront & Blake Stratton
The post Ah-Ha! (The Season 1 Finale) — Matt Cheuvront & Blake Stratton appeared first on Finely Crafted.
4/28/2015 • 19 minutes, 9 seconds
How to Grow a B(r)and — Great Good Fine Ok
The post How to Grow a B(r)and — Great Good Fine Ok appeared first on Finely Crafted.
4/14/2015 • 20 minutes, 17 seconds
Branding Lessons From Songwriting — Matt Cheuvront & Blake Stratton
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4/9/2015 • 13 minutes, 45 seconds
Weekends Are Overrated — Jonathan Baker
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4/7/2015 • 28 minutes, 8 seconds
How To Build a World-Class Brand — Hayes Roth
The post How To Build a World-Class Brand — Hayes Roth appeared first on Finely Crafted.
4/2/2015 • 24 minutes, 21 seconds
Why Should You Invest In Branding? — Christian Helms & Lauren Dickens
The post Why Should You Invest In Branding? — Christian Helms & Lauren Dickens appeared first on Finely Crafted.
3/31/2015 • 30 minutes, 37 seconds
Who Will Help You Write Your Story? — Matt Wertz
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3/26/2015 • 31 minutes, 47 seconds
Feel Your People — Dane Maxwell
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3/20/2015 • 22 minutes, 24 seconds
Growth Is Not Enough — Paul Jarvis
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3/17/2015 • 30 minutes, 47 seconds
Pursue Whatever You Want To Pursue — Sean Ogle
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3/10/2015 • 28 minutes, 57 seconds
A Healthy Approach to Differentiation — Matt Cheuvront & Blake Stratton
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3/5/2015 • 16 minutes, 32 seconds
Place Your Flag. Build Your Nation. — Sarah Bray
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3/3/2015 • 35 minutes, 24 seconds
Breaking Down Story — Matt Cheuvront & Blake Stratton
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2/26/2015 • 13 minutes, 7 seconds
Love Is The Why — Brad Montague
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2/24/2015 • 24 minutes, 58 seconds
When Big Opportunities Grow On Trees — Stephen Rose
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2/17/2015 • 27 minutes, 22 seconds
How to tell a transformational story — Michael Margolis
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2/10/2015 • 29 minutes, 45 seconds
Become Stronger Than Your Struggle — Amy Clover
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2/3/2015 • 25 minutes, 58 seconds
Say a lot without saying a lot — Steve Moakler
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1/23/2015 • 34 minutes, 33 seconds
Discover Your Secret Sauce — Author/Speaker Paul Angone
What does it actually take to pursue your dream job? For Paul Angone it meant incredibly hard work, strained home
The post Discover Your Secret Sauce — Author/Speaker Paul Angone appeared first on Finely Crafted.
1/22/2015 • 30 minutes, 18 seconds
This is Finely Crafted
Finely Crafted is here! Bam! We believe a brand is a story—and how you tell it is everything. This show is for
The post This is Finely Crafted appeared first on Finely Crafted.
